{
  "version": 3,
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as o}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Lead Qualification?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead qualification\"})}),\" is a process of marketing and sales teams working together to forecast the likelihood that a prospect will ultimately make a purchase. It occurs at every stage of the sales journey and ultimately decides if the prospect will be funneled down the pipeline.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/H379fr3l2gWLjUH0m7vVHEfbJw.jpg\",srcSet:\"https://framerusercontent.com/images/H379fr3l2gWLjUH0m7vVHEfbJw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/H379fr3l2gWLjUH0m7vVHEfbJw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/H379fr3l2gWLjUH0m7vVHEfbJw.jpg 1376w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://blog.hubspot.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Source\"})})})}),/*#__PURE__*/t(\"p\",{children:[\"The first step of lead qualification happens during the inbound marketing stage. At this stage, your company\u2019s marketing team captures contact info via site visits, email subscriptions, \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/using-email-tracking-pixel-to-identify-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"email tracking pixel\"})}),\" or social media, then decides if the lead fits the profile of your company\u2019s ideal customer.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This qualifies the prospect to move on to the next step, which is a discovery \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/how-to-make-better-sales-calls/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"call from a sales\"})}),\" rep. The sales rep leads a conversation that reveals the prospect\u2019s needs, project timelines, purchasing authority, and any budgetary constraints.\"]}),/*#__PURE__*/e(\"p\",{children:\"Information gathered during a discovery call further determines if the prospect is viable of the time it takes to craft a proposal, or if you\u2019re better off pursuing someone else\u2019s business.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Lead Qualification is Important?\"}),/*#__PURE__*/e(\"p\",{children:\"Lead qualification is important because it saves you time, energy, and ultimately your bottom line. It occurs very early in the pipeline, ideally when you\u2019re making initial contact or even beforehand. It helps you determine:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If the prospect is in the right industry and territory to benefit from your product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"And if they have a need your product can solve\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If the person you\u2019re talking to has the budget and authority to make a purchasing decision\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If there is some way you can provide value over your competitors or the prospect\u2019s current vendor\"})})]}),/*#__PURE__*/e(\"p\",{children:\"But if the lead doesn\u2019t meet your criteria for what makes a qualified prospect, then you can disqualify them. Disqualification may sound like a bad thing, but in reality it saves you time and allows you to focus on more promising contacts.\"}),/*#__PURE__*/e(\"p\",{children:\"Bottom line, lead qualifications allows you to quickly assess whether or not you\u2019re talking to a person that has any real intent in buying what you\u2019re selling. This can also help make sales reps more efficient, productive, and motivated. Without it, you could waste time talking to people who will never close, and no one wants to feel like they\u2019re just spinning their wheels.\"}),/*#__PURE__*/e(\"h2\",{children:\"Looking for more qualified leads?\"}),/*#__PURE__*/t(\"p\",{children:[\"We offer Lead Identification and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead intelligence\"})}),\" through website & email tracking\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Watch Video or Book Demo \"})})}),/*#__PURE__*/e(\"h2\",{children:\"How to Qualify a Sales Leads Using Lead Scoring\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/solutions/online-lead-generation/automatic-lead-scoring/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead scoring\"})}),\" is a process of assigning a point value to a prospect at or near the beginning of the sales pipeline. It often happens before a sales rep ever makes a discovery call. In fact, it may inform whether or not a call is worth having in the first place. This ensures that reps spend their time talking to only the most promising leads.\"]}),/*#__PURE__*/e(\"p\",{children:\"Before you can calculate a leadscore, you\u2019ll need to gather the following data about a prospect:\"}),/*#__PURE__*/e(\"h3\",{children:\"Buyer Profile\"}),/*#__PURE__*/t(\"p\",{children:[\"Does this prospect fall into your target industry and territory? Do they fit the \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/determining-your-ideal-client-profile/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"profile of your ideal\"})}),\" customer?\"]}),/*#__PURE__*/t(\"p\",{children:[\"To find out, you\u2019ll need to include fields in the forms on your \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"landing pages\"})}),\" that gather the relevant information. Anyone tasked with this level of qualification - be it a sales rep or a marketing team in charge of identifying prospects - should always keep the company\u2019s ideal customer profile in mind.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ECEgsKw6TjNwNL0hMXEiozWfQ.jpg\",srcSet:\"https://framerusercontent.com/images/ECEgsKw6TjNwNL0hMXEiozWfQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ECEgsKw6TjNwNL0hMXEiozWfQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ECEgsKw6TjNwNL0hMXEiozWfQ.jpg 1496w\"}),/*#__PURE__*/e(\"p\",{children:\"From there, you\u2019ll be able to award points to leads whose answers align with your buyer profile and take away points for those who don\u2019t. You can also award points for those who fill out fields that were otherwise listed as optional on the form, as this demonstrates additional interest on behalf of the prospect.\"}),/*#__PURE__*/e(\"h3\",{children:\"Company Information\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a B2B organization, then knowing the size of the prospect\u2019s company and its contact information is essential to qualify the lead. You can add or take away points depending on how the size of their company relates to your ideal customer profile.\"}),/*#__PURE__*/e(\"h3\",{children:\"Online Behavior\"}),/*#__PURE__*/e(\"p\",{children:\"The more time a prospect interacts with your site, the more likely that they\u2019re interested in your product. Tracking page views, length of visit, downloads, and frequency of visits over a 30, 60, or 90 day period are all good data points to start with.\"}),/*#__PURE__*/e(\"h3\",{children:\"Email Engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Just because someone signed up for to your email list does not necessarily mean they\u2019re ready or even interested in buying from you. Open rates and click-through rates are a more meaningful indication of interest.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Media Engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Tracking Facebook or Twitter likes, retweets, shares, and click-through rates from your posts are all ways of tracking social media engagement. The more engaged a prospect is, the higher their leadscore should be.\"}),/*#__PURE__*/e(\"h3\",{children:\"Spam Detection\"}),/*#__PURE__*/e(\"p\",{children:\"Using all lowercase letters when filling out website forms is a red flag that the prospect may be a bot. The use of a Gmail or Yahoo email address instead of a company email address may also indicate that they don\u2019t fit your buyer profile. These indicators can subtract points from the prospect\u2019s leadscore if it doesn\u2019t disqualify them altogether.\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you have a set of data, you\u2019ll need to interpret it in a way that immediately communicates how qualified a lead is. To manually calculate an actual point value or leadscore, follow these steps:\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 1: Set Your Benchmark\"}),/*#__PURE__*/e(\"p\",{children:\"To do this, divide the number of new customers acquired by the number of all leads generated. This conversion rate is your control, which you\u2019ll use to compare to other characteristics.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 2: Choose the Most Valuable Characteristics\"}),/*#__PURE__*/e(\"p\",{children:\"Which characteristics did your highest quality leads exhibit? In addition to going with your gut, consult your sales reps, marketing team, analytics, etc. for their insights.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 3: Calculate Close Rates\"}),/*#__PURE__*/t(\"p\",{children:[\"As with setting your benchmark, divide the number of \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-lead-generation-customer-journey-map/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customers acquired by leads generated\"})}),\" that exhibited certain qualities. Do this for each characteristic.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Step 4: Compare Characteristics\"}),/*#__PURE__*/e(\"p\",{children:\"Which characteristics showed significantly higher close rates to your benchmark? Assign higher point values to those characteristics. For example, if leads who downloaded a certain whitepaper have a close rate of 25%, you might assign that characteristic 25 points on future leadscores.\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you decide how you\u2019re going to calculate leadscores, you can save yourself time and energy by investing in a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation and sales tool\"})}),\". Many will capture all the data you need, then automatically calculate it. Software dashboards are usually visual, easy to reference, and quickly identify who is the most promising prospect to pursue.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s a look at how you can customize different characteristics or information in \",/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" to automatically calculate a lead score for potential prospects:\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/h69Tf0UbMiJPQa7pLG4xiqDb5LY.jpg\",srcSet:\"https://framerusercontent.com/images/h69Tf0UbMiJPQa7pLG4xiqDb5LY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/h69Tf0UbMiJPQa7pLG4xiqDb5LY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/h69Tf0UbMiJPQa7pLG4xiqDb5LY.jpg 1379w\"}),/*#__PURE__*/e(\"p\",{children:\"After a lead has been gathered and qualified with a leadscore by the marketing team, it\u2019s time for a sales rep to step in and make a discovery call.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead Qualification Frameworks and Questions\"}),/*#__PURE__*/e(\"p\",{children:\"At this level, sales reps determine whether or not the prospect has any real need or desire for the product. This is done by asking the right questions during a discovery call.\"}),/*#__PURE__*/e(\"p\",{children:\"Several thought leaders and top sales reps have spent decades developing multiple frameworks for their lead qualification processes. The method you chose to follow will ultimately depend on your industry and the average size of accounts you typically work with. Your personal conversation style and comfort zone might also play a role in what framework you reference.\"}),/*#__PURE__*/e(\"p\",{children:\"These questions have the added benefit of encouraging potential leads to open up about their needs, frustrations, and pain points. Should you decide that the lead is qualified to move forward in the process, you can use this information to tailor your pitch and deliver a more effective proposal later on.\"}),/*#__PURE__*/e(\"h3\",{children:\"BANT\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/RXp4ERZIOJbzmFOx9xw6QkWcivU.jpg\",srcSet:\"https://framerusercontent.com/images/RXp4ERZIOJbzmFOx9xw6QkWcivU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/RXp4ERZIOJbzmFOx9xw6QkWcivU.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/RXp4ERZIOJbzmFOx9xw6QkWcivU.jpg 1353w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.lucidchart.com/blog/what-is-BANT-and-how-can-it-streamline-lead-qualification\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Source\"})})})}),/*#__PURE__*/e(\"p\",{children:\"BANT stands for budget, authority, need, and timeline. Although the brainchild of IBM, it\u2019s the go-to framework for qualifying leads in a variety of markets and companies. Some relevant questions to ask during a discovery call would include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Budget: How much of the budget is set aside to address this challenge?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Authority: Are you in the position to make a purchasing decision to address this challenge?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Need: What challenge are you dealing with and why hasn\u2019t it been dealt with before?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Timeline: How soon do you hope to solve this challenge?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Strengths: BANT is simple and straightforward. For anyone with a low-stakes or lower priced product with no existing qualification framework in place, it\u2019s a good option to start with and develop from there.\"}),/*#__PURE__*/t(\"p\",{children:[\"Weaknesses: BANT\u2019s questions don\u2019t follow a logical order. It would be a bit daring to open a discovery call by jumping straight to a question about money. Plus, according to CEB\u2019s research, \",/*#__PURE__*/e(n,{href:\"https://www.gartner.com/en/documents/3847466-100-marketing-stats-at-a-glance-20170\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"5.4 people are involved in B2B purchasing decisions\"})}),\". When considering authority, the answer is likely that multiple people are involved and should therefore be brought into the conversation.\"]}),/*#__PURE__*/e(\"h3\",{children:\"CHAMP\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.insightsquared.com/2014/03/dont-bant-just-champ-sales-qualification-questions-for-champions/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"CHAMP\"})}),\" was developed as a solution to the seemingly backward sequencing of BANT so that the more important questions are asked first for both the buyer and the qualifier.\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Challenges: What problem needs solving in your business? What challenges are you still faced with that your current solution still does not solve or address as effectively as you would like?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Authority: In addition to yourself, who else is involved in this purchasing decision? Should we bring them into the conversation? What are the organizational relationships that influence the decision?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Money: What are your expectations for the investment necessary to purchase the solution?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prioritization: When do you plan to implement a solution to your problem? Are you looking at any other possible solutions?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Strengths: The ordering of questions follows a more natural trajectory of conversation. For those just beginning to explore qualification frameworks, this may be the easiest to keep at the back of your mind during a discovery call.\"}),/*#__PURE__*/e(\"p\",{children:\"Weaknesses: As far as conversations go, CHAMP is still a little shallow. For one, it doesn\u2019t get into how a prospect would measure the success of the project. This leaves the sales rep ill-prepared to fully demonstrate value further down the pipeline during the proposal stage.\"}),/*#__PURE__*/e(\"h3\",{children:\"GPCTBA/C&I\"}),/*#__PURE__*/t(\"p\",{children:[\"Hubspot developed what is certainly the longest acronym in sales, but they swear by it. Although they break down their framework into more detail than this, in a nutshell \",/*#__PURE__*/e(n,{href:\"https://blog.hubspot.com/sales/gpct-sales-qualification\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"GPCTBA/C&I\"})}),\" stands for:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goals: What\u2019s your top priority right now?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Plans: How do you plan to achieve that goal?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Challenges: What difficulties do you foresee with your plan?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Timeline: When do you hope to solve this? If you don\u2019t buy at this time, what remedial actions do you plan to take?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Budget: What have you spent on achieving this goal so far? What additional funds can you allocate towards it?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Authority: How does your company purchase products of this type? Who else is concerned with this buying decision and what are some of their concerns? What ego or ownership issues come up that need to be managed and respected that I need to be mindful of?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Negative consequences: What happens if you don\u2019t reach this goal? What will it cost you and your company if you keep things the way they are today?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Positive Implications: What can you achieve next if you do reach this goal?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Strengths: In an era when multiple solutions to a person\u2019s problem are just a Google search away, it\u2019s more important than ever to get clear on how relevant your product is to their needs and how closely they fit into your niche. This framework gets into the nitty-gritty and can quickly indicate if a prospect is truly viable. Plus, it was developed by a SaaS company, so it likely translates well to other SaaS providers.\"}),/*#__PURE__*/e(\"p\",{children:\"Weaknesses: Sales reps unfamiliar with this framework will likely need to practice holding a conversation that touches on all these topics in a natural way. Otherwise, you risk hosting a discovery call that comes off as more like an interrogation.\"}),/*#__PURE__*/e(\"h3\",{children:\"MEDDIC\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/hGmcWChjzBNdOKwThPgxBeooXmg.jpg\",srcSet:\"https://framerusercontent.com/images/hGmcWChjzBNdOKwThPgxBeooXmg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/hGmcWChjzBNdOKwThPgxBeooXmg.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/hGmcWChjzBNdOKwThPgxBeooXmg.jpg 1356w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.salesmeddic.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Source\"})})})}),/*#__PURE__*/e(\"h3\",{children:\"Other Questions\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s possible that there are questions relevant to your product or industry that aren\u2019t covered by any of the frameworks above. In that case, you\u2019ll want to tweak your approach so that you\u2019re covering all your bases.\"}),/*#__PURE__*/e(\"p\",{children:\"Some additional questions worth considering are:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are the concerns or roadblocks that could come up down the road and get in the way of us working together?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are the timely and relevant issues that are going on internally?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Which is the overall mood of the company and its leaders towards this problem?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What internal resources can you leverage to try and resolve this issue on your own?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How will your current vendors react to the possibility you\u2019ll buy from us?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Whatever framework and sets of questions you go with, don\u2019t overload the person you\u2019re speaking with by asking them too many. The idea is to engage them in meaningful conversation, not convince them that you\u2019re an interrogator.\"}),/*#__PURE__*/e(\"h2\",{children:\"When to Move Prospects Forward\"}),/*#__PURE__*/e(\"p\",{children:\"After making a discovery call, you\u2019ll need to make a decision about whether or not to continue the sales process. Some good signs that prospects are ideal candidates for moving forward include:\"}),/*#__PURE__*/e(\"h3\",{children:\"Pain Points\"}),/*#__PURE__*/e(\"p\",{children:\"The prospect clearly identified what challenge they have and talked about it at length. It\u2019s clear this is an issue that is a top priority and needs to be solved soon.\"}),/*#__PURE__*/e(\"h3\",{children:\"Specific Goals\"}),/*#__PURE__*/e(\"p\",{children:\"During the conversation, the prospect was certain on measurable goals and outcomes. This shows that they\u2019ve spent a great deal of time thinking about the challenge and will be receptive to solutions that propose to meet those goals.\"}),/*#__PURE__*/e(\"h3\",{children:\"Knowledge\"}),/*#__PURE__*/e(\"p\",{children:\"Overall, the prospect knew the ins and outs of the challenge or project like the back of their own hand. This shows that they likely have sway over the purchasing decision if they\u2019re not in charge of it themselves.\"}),/*#__PURE__*/e(\"p\",{children:\"However, if you encounter some of these signs during your discover call, you might want to consider stopping the process:\"}),/*#__PURE__*/e(\"h3\",{children:\"Short Answers\"}),/*#__PURE__*/e(\"p\",{children:\"Whether it\u2019s because they don\u2019t have the time to talk, they haven\u2019t thought about their challenges in detail, or they don\u2019t have a pain point you can address, this is a clear indicator that the prospect isn\u2019t interested.\"}),/*#__PURE__*/e(\"h3\",{children:\"Inconsistent Answers\"}),/*#__PURE__*/e(\"p\",{children:\"Conflicting responses are an indicator that the prospect might not have that much influence over the project, or it\u2019s not enough of a priority that they\u2019re willing to find a solution just yet. In either case, you\u2019ll want to save your time and pursue other business.\"}),/*#__PURE__*/e(\"h2\",{children:\"Qualify Leads and Close More Sales\"}),/*#__PURE__*/e(\"p\",{children:\"An optimized leads qualification process serves two main functions: to forecast whether or not a prospect is worth the time and effort of a proposal, and to help reps tailor that proposal for maximum effectiveness.\"}),/*#__PURE__*/t(\"p\",{children:[\"The first step to qualifying a sales lead is to generate a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/solutions/online-lead-generation/automatic-lead-scoring/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"leadscore\"})}),\" based on their engagement with your website, emails, and social media posts. The second step is to make a discovery call to determine their needs, purchasing authority, and budget.\"]}),/*#__PURE__*/t(\"p\",{children:[\"While this may seem relatively straightforward, there\u2019s a lot of data and elements that need to be taken into consideration in order to calculate a leadscore. Thankfully, there are several different kinds of \",/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation software\"})}),\" out there that can gather, analyze, and calculate that leadscore for you. In no time at all, you\u2019ll be filling your pipeline with qualified prospects and winning more accounts.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Looking for more qualified leads?\"}),/*#__PURE__*/t(\"p\",{children:[\"We offer Lead Identification and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead intelligence\"})}),\" through website & email tracking\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Watch Video or Book Demo \"})})})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"When it comes to marketing, data is king. With in-depth data, marketers can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and overall, close more sales. However, capturing all of this data, organizing it in one place, and making use of that data has been a struggle. Because using traditional tools such as web analytics, CRMs, and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/automated-marketing-b2b-lead-lifecycle-management/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketing automation\"})}),\" is very time consuming. Here a customer data platform software can help.\"]}),/*#__PURE__*/e(\"p\",{children:\"You typically have to spend a lot of time combining all of this data to get a complete picture of your customer. Even then, this process is limited and you can\u2019t fully take advantage of this data to completely personalize your marketing campaigns.\"}),/*#__PURE__*/t(\"p\",{children:[\"This is where \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/10-best-sales-intelligence-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Customer Data Platforms\"})}),\" (CDPs) come in.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this article, we\u2019ll discuss what CDPs are, the difference between them and traditional marketing tools, their benefits, and compare over a dozen CDP options.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Read on or use the links below to \u201Cjump\u201D to the section you\u2019d like to read:\"})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is a Customer Data Platform?\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(n,{href:\"https://www.cdpinstitute.org/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Customer Data Platform Institute\"})}),' defines a Customer Data Platform (CDP) as \"a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems\".']}),/*#__PURE__*/e(\"p\",{children:\"In essence, a CDP is a system that pulls together all the data you have on a customer in one place - customer data platform software. With it, you can create a unified view of that customer and see every action they\u2019ve taken since first interacting with your company.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://piwik.pro/glossary/customer-data-platform-cdp/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Ideally, you\u2019ll discover:-\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When that person first visited your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How many times they\u2019ve visited a specific page on your website\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When they opened one of your emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When they clicked a link inside that email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How many times they opened your emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Information on mobile app sessions, social media comments, purchase orders, and chat history\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In short, CDPs can help you understand customer behavior by accurately assessing the customer journey.\"}),/*#__PURE__*/e(\"h2\",{children:\"Customer Data Platforms vs. CRM vs Marketing Automation: How Are They Different?\"}),/*#__PURE__*/t(\"p\",{children:[\"You may be thinking, \u201CDon\u2019t CRM or email marketing platforms such as Hubspot and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/mailchimp-integrations/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"MailChimp\"})}),\"\\xa0already do this?\u201D. Not exactly.\"]}),/*#__PURE__*/e(\"p\",{children:\"The data that CRMs and email marketing platforms offer is limited. CRMs typically offer basic information and allow you to store customer information such as addresses, emails, etc. Some may even track interactions like email opens and live chat or email conversations.\"}),/*#__PURE__*/e(\"p\",{children:\"The same goes for email marketing platforms such as MailChimp. These platforms will store a customer\u2019s email and track email activity. On the other hand, they miss other key areas such as web activity, mobile app activity, and so on.\"}),/*#__PURE__*/e(\"p\",{children:\"However, CDPs aim to combine all of this data into one place and try to capture a customer\u2019s entire interaction with a company. A true CDP would have data on a customer\u2019s chat history, email history, website visits, mobile app sessions, purchases, social media interactions. And anything else that would involve an interaction between them and your company.\"}),/*#__PURE__*/e(\"p\",{children:\"Some CDPs also allow you to leverage that data to send emails, run marketing automation, optimize advertising, and more.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Are the Benefits of Using a Customer Data Platform?\"}),/*#__PURE__*/e(\"p\",{children:\"CDPs can expand your marketing capabilities with less manpower, saving you time and money. Specific benefits include:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Having a Single View of Your Customers\"}),/*#__PURE__*/t(\"p\",{children:[\"The most obvious reason to use a CDP is that you can get a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog//\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201Csingle view\u201D of the customer\"})}),\", aka unified customer profile.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You can see their entire interaction with your company in one place, rather than trying to somehow manage and collect this data from multiple data sources and tools.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Being Able to Personalize Customer Interactions\"}),/*#__PURE__*/e(\"p\",{children:\"Having access to both first-party data and third-party data in one place can allow you to personalize a customer\u2019s entire experience with your company. Instead of going through each data point, you can use data segmentation target particular customer groups.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can personalize names in emails, send out a coupon directly after a customer has visited a specific page on your website. Also, you can enter them into a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-marketing-automation-workflow-guide/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"B2B marketing automation\"})}),\" process when they\u2019ve had a chat with your company, or send them an email when they logged onto your app.\"]}),/*#__PURE__*/e(\"p\",{children:\"Hence segmentation like the above can help you personalize your marketing campaigns to each single customer.\\xa0With CDPs, the possible personalized experiences you can craft for your customers are endless.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Being Able to Create Highly-Targeted Campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"With all of this information at your disposal, you can now create specific targeted campaigns, and in some cases, one-on-one experiences using your customer's behavioral data.\"}),/*#__PURE__*/e(\"p\",{children:\"Do you want to target customers who have visited your pricing page within the past month, have opened up and clicked in your last three emails, downloaded your mobile app and have been actively using it for the past two weeks, and have also contacted your company via email or your live chat widget?\"}),/*#__PURE__*/e(\"p\",{children:\"With Customer Data Management Platforms, you can do that\"}),/*#__PURE__*/e(\"h2\",{children:\"Customer Data Platform Software Options\"}),/*#__PURE__*/e(\"p\",{children:\"To manage customer data, CDPs have become common . Different customer data platform software work best for different industries, and each offers unique data across platforms that set each apart from competitors. However here are the top-rated tools in the field:\"}),/*#__PURE__*/e(\"h3\",{children:\"LeadBoxer\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"LeadBoxer Customer Data Platform\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Mw0JXTKzmLeZrxItn5Hi186c4.jpg\",srcSet:\"https://framerusercontent.com/images/Mw0JXTKzmLeZrxItn5Hi186c4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Mw0JXTKzmLeZrxItn5Hi186c4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Mw0JXTKzmLeZrxItn5Hi186c4.jpg 1224w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" is a Lead & Customer data platform that focuses on the sales side of the CDP spectrum, by collecting information about your customers throughout their entire customer or buyer journey\"]}),/*#__PURE__*/e(\"p\",{children:\"We collect and give you information such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When a customer visited your website, what pages they visited, and how long they spent on that page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What emails a customer has opened from you when they opened it, and what links they clicked\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Get notifications when leads or customers are ready-to-buy or show \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/buying-signals/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"buyer intent\"})})]})})]}),/*#__PURE__*/e(\"p\",{children:\"All of this information is then organized into an Accounts view and a Leads view. And here each of your customers or leads are given a score to gauge how engaged they are with your company:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/NjZqkOkr7vpluvw0Opn3ZzkSrr8.jpg\",srcSet:\"https://framerusercontent.com/images/NjZqkOkr7vpluvw0Opn3ZzkSrr8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NjZqkOkr7vpluvw0Opn3ZzkSrr8.jpg 974w\"}),/*#__PURE__*/e(\"p\",{children:\"The score is called 'Leadscore' which gives you an idea of which prospects are most worth your sales team\u2019s time and effort.\"}),/*#__PURE__*/e(\"p\",{children:\"Each of these customers or leads can be viewed on a micro level to collect real-time data and to see every bit of that person\u2019s activity.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"screencapture leadboxer leaddetails 1\",className:\"framer-image\",src:\"https://framerusercontent.com/images/BIup4gIJJ8WKmNkz72cldvPw.jpg\",srcSet:\"https://framerusercontent.com/images/BIup4gIJJ8WKmNkz72cldvPw.jpg?scale-down-to=1024 617w,https://framerusercontent.com/images/BIup4gIJJ8WKmNkz72cldvPw.jpg 651w\"}),/*#__PURE__*/e(\"p\",{children:\"To learn how LeadBoxer can help you understand your customer experience across marketing camapign.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/demo\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 128, 0)\"},children:/*#__PURE__*/e(\"strong\",{children:\"Schedule a product demo\"})})})})}),/*#__PURE__*/e(\"h3\",{children:\"Segment\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Screen Shot 2019 12 31 at 10.24.47 AM\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WsDUBgIJjBLNnZcpJpNVGXeOhg.png\",srcSet:\"https://framerusercontent.com/images/WsDUBgIJjBLNnZcpJpNVGXeOhg.png 532w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://segment.com/product/personas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What sets it apart: \"}),\"Instead of manually integrating all of your tools, \",/*#__PURE__*/e(n,{href:\"https://segment.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Segment\"})}),\" has a single API that allows you to share data and integrate your entire marketing stack at once. 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The platform offers a \u201C\",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/the-importance-of-single-customer-view-in-b2b-marketing-today/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"360 profile\"})}),\"\u201D where you can view customer interaction. The platform automatically cleanses, standardizes, and enriches customer profiles to help you deliver consistent experiences.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Who it\u2019s for: \"}),\"B2C companies Lululemon Athletica and Tumi are among AgilOne\u2019s customers.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pricing: \"}),\"Pricing is offered on a per business basis and you will need to contact the company for a quote.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Customer Data Platforms are the Next Level of Marketing Automation\"}),/*#__PURE__*/t(\"p\",{children:[\"Having a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer\u2019s data\"})}),\" all in one place rather than hopping in between a suite of separate tools saves marketers and salespeople time and money.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Also with a unified view of customers, you can create personalized marketing campaigns that maximize your spend, increase conversions, and create delighted customers for life.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The best customer data platform from the list is definitely LeadBoxer and Segment. You can choose your CDP depending upon you current tech stack and business goals.\"]}),/*#__PURE__*/e(\"p\",{children:\"Looking for more qualified leads?\"}),/*#__PURE__*/t(\"p\",{children:[\"We offerLead Identification and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead intelligence\"})}),\" through website & email tracking\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Watch Video or Book Demo \"})})})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Business-to-business (B2B) demand generation is important for any business. It is especially crucial for start-ups, companies launching new apps, and those offering business services. Awareness of your business products and services involves demand generation marketing strategies.\"}),/*#__PURE__*/e(\"p\",{children:\"You can skip some parts of the post and jump ahead:\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Demand Generation Marketing?\"}),/*#__PURE__*/e(\"p\",{children:\"Awareness is at the heart of demand generation marketing. To sell your services, your customers need to know they are solutions available and you provide the best solution for their business challenges.\"}),/*#__PURE__*/e(\"p\",{children:\"Demand gen marketing reaches out to customers who are unaware of your brand, products, or services. This type of marketing positions your offering as the best option to meet their needs.\"}),/*#__PURE__*/t(\"p\",{children:[\"Basically demand gen marketing is a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-that-boost-sales/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation strategy\"})}),\" where you target qualified leads to create a demand for your product who didn't know your solution existed before.\"]}),/*#__PURE__*/e(\"img\",{alt:\"what is demand generation marketing\",className:\"framer-image\",src:\"https://framerusercontent.com/images/rX7o7fPMVUF4itdfqgNvBoZwfw.png\",srcSet:\"https://framerusercontent.com/images/rX7o7fPMVUF4itdfqgNvBoZwfw.png?scale-down-to=512 512w,https://framerusercontent.com/images/rX7o7fPMVUF4itdfqgNvBoZwfw.png 684w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://wp.leadboxer.com/wp-content/uploads/What-is-demand-generation.png\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"How to Develop and Implement a Demand Generation Marketing Strategies\"}),/*#__PURE__*/e(\"p\",{children:\"There is an effective way of creating demand for your products (or) services and it needs a hefty investment of efforts in marketing and sales. Below are the steps to create a demand generation campaign to make sure your customers\u2019 needs are paired with the solutions your business offers:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Create a Robust Content Marketing Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"When people visit your website and blog, they need to know what your company does and what it offers them. Your content needs to be clear, concise, informative, timely, and relatable.\"}),/*#__PURE__*/e(\"p\",{children:\"A content calendar is a great way to regularly get information out about your brand. When people and search engines see you consistently produce original, quality content, your company will become visible. It will also be seen as credible.\"}),/*#__PURE__*/e(\"p\",{children:\"Quality content is for both readers and search engines. Search robots will notice the keywords and relevancy of your content. When you provide important, useful keyword-rich information, your content will appear higher in search results. This will increase your brand\u2019s visibility and expose more web users to your brand and its offerings.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Offer Free Content\"}),/*#__PURE__*/t(\"p\",{children:[\"You will be hard-pressed to find anyone who will refuse free stuff. When you\u2019re looking for new customers to introduce to your brand, products, and services, you need to appear trustworthy.\\xa0 When you offer \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/demand-generation-vs-lead-generation/#:~:text=What's+the+Difference+Between+Lead+Generation+and+Demand+Generation%3F&text=Demand+generation+is+used+to,your+marketing+or+sales+process.\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"free content\"})}),\", you\u2019ll establish your brand as an authoritative source in your market.\"]}),/*#__PURE__*/e(\"p\",{children:\"A successful demand generation strategy involves offering lead magnets and free content. Some of the content you can offer for free include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Blog Posts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"White Papers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"EBooks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Infographics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/free-tools-generate-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Free Tools\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"YouTube Videos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social Media Posts\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"3. Engage Online, Particularly on Social Media\"}),/*#__PURE__*/t(\"p\",{children:[\"After you have content on your website and free offerings, make sure you share it on your organization\u2019s \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social media\"})}),\" pages. 53% of consumers are more likely to make purchases from brands that are \",/*#__PURE__*/e(n,{href:\"https://sproutsocial.com/insights/social-media-statistics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"transparent on social media\"})}),\".\\xa0 Your content must be authentic to your brand and share relevant, engaging content.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Partner With Influencers\"}),/*#__PURE__*/e(\"p\",{children:\"Some of your marketing efforts needs to be directed towards collaborating with reputable, well-known individuals in your market is another way to improve your brand\u2019s online visibility and credibility. When your brand associates with a well-known influencer in your industry, your brand will get attention.\"}),/*#__PURE__*/e(\"p\",{children:\"These associations through influencer research and outreach take many forms. Some of the common ways partnerships develop include podcast interviews, social media mentions, advertising on industry-related websites, and guest posting on their website.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Continually Measure and Tweak Your Demand Generation Program\"}),/*#__PURE__*/t(\"p\",{children:[\"Your work isn\u2019t done when your demand marketing campaign comes to an end. Compare the results to your original goals and \",/*#__PURE__*/e(n,{href:\"https://sproutsocial.com/insights/demand-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"key performance indicators (KPIs)\"})}),\". Did your B2B demand generation marketing campaign meet, surpass or fall short of those benchmarks? Continue to analyze it after its completion through the use of tools like \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/google-analytics-metrics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Google Analytics\"})}),\" and Facebook Insights.\"]}),/*#__PURE__*/e(\"img\",{alt:\"demand generation marketing strategies from leadboxer\",className:\"framer-image\",src:\"https://framerusercontent.com/images/fd8Z5lEM5ceEj0h4Jq2JhM1KyC4.jpg\",srcSet:\"https://framerusercontent.com/images/fd8Z5lEM5ceEj0h4Jq2JhM1KyC4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/fd8Z5lEM5ceEj0h4Jq2JhM1KyC4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/fd8Z5lEM5ceEj0h4Jq2JhM1KyC4.jpg 1068w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-lead-generation-101/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Why Demand Generation Marketing Strategies are Essential\"}),/*#__PURE__*/t(\"p\",{children:[\"Brand awareness is the most important goal for \",/*#__PURE__*/e(n,{href:\"https://wp.leadboxer.com/wp-content/uploads/2015_MFG_Research_Final.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"89% of B2B marketers\"})}),\". What is the importance of a demand generation in b2b marketing and why is it a \u201Cmust-do\u201D for your organization? Here are some benefits to this type of marketing strategy\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Help Make Small Businesses and Startups \u201CKnown\u201D\"})})}),/*#__PURE__*/e(\"p\",{children:\"B2B demand generation efforts are crucial for any business. It is more important for start-ups and new brands who have yet to form a substantial customer base.\"}),/*#__PURE__*/e(\"p\",{children:\"Demand marketing fast-tracks these new businesses in establishing credibility and trust with their customers in the sales funnel. Once this happens, business and client relationships can form.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Increases the Conversion Rate = More Sales\"})})}),/*#__PURE__*/t(\"p\",{children:[\"59% of consumers are \",/*#__PURE__*/e(n,{href:\"https://nielseniq.com/global/en/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"more likely to purchase\"})}),\" a new product or service from a brand they trust. Bringing awareness to your brand through demand generation marketing is the first step in building this trust.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Builds Trust and Credibility\"})})}),/*#__PURE__*/t(\"p\",{children:[\"B2B demand generation marketing is most effective when \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-connections/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customers have a strong relationship or connection\"})}),\" with the company they do business with. Demand marketing exposes your brand and its products and services to business leaders through well-written, engaging, informative, and optimized content. Your digital marketing efforts needs to instill a sense of expertise in your niche while also relating to the reader.\"]}),/*#__PURE__*/e(\"h2\",{children:\"6 Tips and Tricks for Demand Generation Marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"Below are some tips for B2B demand generation marketing your marketing team can use to spark interest in your products or services. And don't forget about \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/sales-enablement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales enablement\"})}),\" for your team too.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Consider Your Marketing Sales Funnel\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(n,{href:\"https://www.pardot.com/blog/marketing-automation-crm-infographic/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Salesforce\"})}),\", 79% of a company\u2019s leads never convert to a sale because 65% of companies don\u2019t have a funnel or lead qualifying system in place, and of those who do have a funnel, the majority don\u2019t have a way to measure its effectiveness.When your company has a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog//\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketing funnel\"})}),\" that is measured, you\u2019re able to meet customers where they are in the sales and marketing process. You\u2019ll be equipped to give customers the appropriate content and messaging that moves them closer to a sale.The typical \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-marketing-funnels/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"B2B funnel\"})}),\" consists of six stages: awareness, interest, consideration, intent, evaluation, and purchase. Demand generation marketing addresses potential customers at the top of the funnel in the awareness stage.For demand generation, you\u2019re interacting with a large, broad audience that is not familiar with your brand, service, or product. You want to avoid any sales content. Instead, offer them blog posts, downloads, free ebooks, infographics, and engaging social media content. Here some of the best \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data-platform-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer data platform software\"})}),\" can help.\"]}),/*#__PURE__*/e(\"img\",{alt:\"b2c vs b2b marketing funnel comparison\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pifi91xe7nWKqzemLiTW2ZMhE.png\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://sleeknote.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"2. Don\u2019t Forget Form, Email, and Webpage Tracking\"}),/*#__PURE__*/e(\"p\",{children:\"Remember to insert tracking on registration forms, emails, and webpages. The insertion of tracking on your business\u2019 online properties provides valuable information about those curious about your brand. Some popular tracking programs to try include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://clicky.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Clicky\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.crazyegg.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Crazy Egg\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.hotjar.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Hotjar\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://whoson.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Who\u2019s On\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})})})})]}),/*#__PURE__*/e(\"h3\",{children:\"3. Score Your Leads\"}),/*#__PURE__*/t(\"p\",{children:[\"While demand generation marketing targets and engages with customers at the top stage of the funnel, it doesn\u2019t mean you should neglect to implement a lead scoring system or have a strong \",/*#__PURE__*/e(n,{href:\"/blog/creating-a-top-lead-strategy-in-2021/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead strategy\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"As with every business funnel, the number of customers who make it all the way through to create a sale is a small percentage of leads that entered the funnel at the awareness stage.\"}),/*#__PURE__*/t(\"p\",{children:[\"As leads progress through the funnel, the costs, and resources needed to keep them moving forward to make a sale \",/*#__PURE__*/e(n,{href:\"https://pureb2b.com/blog/quality-leads-expensive/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"increase\"})}),\". This is because they are qualified and are the most interested in doing business with you. A lead scoring system evaluates how likely a lead is to make a purchase.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Invest in Display Advertising\"}),/*#__PURE__*/t(\"p\",{children:[\"Most marketers today invest in online advertising. With the high competition for prime advertising real estate on websites, it can be difficult for new, small businesses with limited advertising budgets to compete. Especially when the \",/*#__PURE__*/e(n,{href:\"/blog/future-of-sales-post-pandemic/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"future of sales post pandemic\"})}),\" isn't so clear.\"]}),/*#__PURE__*/e(\"p\",{children:\"Google has a suite of marketing platforms geared toward different budgets and marketing goals. Google Display Network consists of partnerships with millions of websites on which business owners can advertise.\"}),/*#__PURE__*/t(\"p\",{children:[\"The purpose of this type of advertising is not getting people to purchase your product or service but to create brand awareness. According to Clutch and WebFx, \",/*#__PURE__*/e(n,{href:\"https://clutch.co/agencies/digital-marketing/resources/how-businesses-use-digital-marketing-2018\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"55% of companies\"})}),\" use display advertising and receive an average \",/*#__PURE__*/e(n,{href:\"https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"click-through-rate of 35%\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Offer Your Best\"}),/*#__PURE__*/e(\"p\",{children:\"Rather than bombard customers with information, put your brand\u2019s best foot forward by sharing your finest piece of content. Content should be informational, not promotional.\"}),/*#__PURE__*/e(\"p\",{children:\"When you offer your best content, your brand will become recognized as the go-to information source. This is key in the long run as it forges positive relationships between your company and its customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"Consumers who feel they can trust an organization will most likely become loyal to it. This benefits your business as loyal customers are easier and \",/*#__PURE__*/e(n,{href:\"https://www.invespcro.com/blog/customer-acquisition-retention/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"less expensive to retain\"})}),\" than new ones.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Build Online Relationships and Credibility\"}),/*#__PURE__*/t(\"p\",{children:[\"Customer experience plays a bigger role in a company's bottom line than ever before. Nearly three-quarters of consumers say good customer service plays a role in their loyalty to a brand. Conversely, negative customer service experiences cost businesses billions of dollars each year. Check out more about \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/cost-per-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cost per lead\"})}),\" on our blog.\"]}),/*#__PURE__*/e(\"p\",{children:\"Some customer relationship-building ideas include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Show-off your expertise through your \",/*#__PURE__*/e(n,{href:\"/blog/social-selling-index-best-practices/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social selling\"})}),\", blog and website content\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be responsive, authentic, and transparent in your social media comments and direct messaging (DM)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Invest in producing YouTube videos where consumers can see the people behind your brand which will give it a personal touch\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Participate in industry podcasts and online industry conferences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get connected with influencers to review and talk about your products or services\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Encourage customer reviews\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"LeadBoxer can help your start-up or small business with its demand generation marketing through \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead qualification\"})}),\". With LeadBoxer\u2019s \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/services/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"tools and services\"})}),\", you can better connect with leads that are most interested in and in need of your services.\"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The difference between demand generation and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/gdpr-compliant-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\" can be confusing. Both share similar traits, however, the goals and specific tactics behind each method are different. Thus, having an understanding of both can help you to create a more effective marketing strategy.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this post, we\u2019ll define both demand and lead generation and how they differ from one another. We discuss specific tactics that each method uses. We discuss when to use demand generation vs. when to use lead generation. Let\u2019s get to it:\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"span\",{children:\"What is Demand Generation?\"})}),/*#__PURE__*/t(\"p\",{children:['Demand generation, or \"demand gen,\" is the process of building awareness and interest in a company\\'s product or service. In short, demand gen aims to bring new ',/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/identify-website-visitors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"visitors to your website\"})}),\" or business in order to introduce them to your company. The result is to build your target audience, establish trust, and to spark interest in your company. 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At this stage, they shouldn\u2019t have to provide their email or other contact information to access this content.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"span\",{children:\"Demand Generation Ideas:\"})}),/*#__PURE__*/e(\"p\",{children:\"To get you started, here are a few demand generation ideas you can use:\"}),/*#__PURE__*/e(\"h3\",{children:\"Create SEO-Driven Content\"}),/*#__PURE__*/e(\"p\",{children:\"One way to create awareness is to create content that your target audience is already searching for. There are many ways to identify keyword opportunities. For one, you can look at Google related searches. Simply search a keyword in Google and then scroll to the bottom of that page:\"}),/*#__PURE__*/t(\"p\",{children:[\"Here you will see a list of related keywords that people are searching for. You can also look at the types of questions people are asking in Quora or use a tool like \",/*#__PURE__*/e(n,{href:\"https://ahrefs.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Ahrefs\"})}),\" for keyword research.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Guest Posts\"}),/*#__PURE__*/t(\"p\",{children:[\"Guest posting is the process of creating a\",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/promote-content/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" blog post\"})}),\" for another popular blog in your industry. This is a great way to reach your target audience and \u201Cpiggy-back\u201D off of the traffic that the established blog already receives.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Create Industry Expert Roundups\"}),/*#__PURE__*/e(\"p\",{children:\"An expert roundup is a blog post where you gather quotes from experts in your industry on a particular topic that you know your target audience will enjoy. This type of content is often shared well. Not only that, contributors will typically share the blog post with their own social networks once it\u2019s published.\"}),/*#__PURE__*/t(\"p\",{children:[\"One way to find experts in your industry is by Googling your chosen topic and finding people who have already written on the topic or have provided a quote. You can also use a tool like \",/*#__PURE__*/e(n,{href:\"https://www.helpareporter.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"HARO\"})}),\" to help to collect responses. \",/*#__PURE__*/e(\"em\",{children:\"For a great example of an expert roundup, check out our blog post, \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"em\",{children:\"\u201C19+ Lead Generation Tools from the Experts\u201D\"})})}),/*#__PURE__*/e(\"em\",{children:\".\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Advertise on Industry Blogs\"}),/*#__PURE__*/e(\"p\",{children:\"There are also ways to take advantage of sites that have established larger audience. You can run display ads, invest in sponsored posts, or buy sponsored email slots from industry blogs that your audience reads.\"}),/*#__PURE__*/e(\"h3\",{children:\"Run a Viral Contest\"}),/*#__PURE__*/e(\"img\",{alt:\"demand gen viral contest\",className:\"framer-image\",src:\"https://framerusercontent.com/images/3y8iyTdWbU5wyzxbojDj2ehtM.jpg\",srcSet:\"https://framerusercontent.com/images/3y8iyTdWbU5wyzxbojDj2ehtM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/3y8iyTdWbU5wyzxbojDj2ehtM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/3y8iyTdWbU5wyzxbojDj2ehtM.jpg 1633w\"}),/*#__PURE__*/e(\"p\",{children:\"Create a fun contest where people can earn rewards. They can do this by referring friends, sharing on social media, or commenting on a post. This increases the likelihood that people will share the contest, making it a good way to raise awareness. Three options for running a viral contest include:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://vyper.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Vyper\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://twitter.com/gleamapp?lang=eng\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Gleam\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.rafflecopter.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Rafflecopter\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"For more demand generation ideas, we recommend the following resources:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://sproutsocial.com/insights/demand-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201C8 Amazing Demand Generation Strategies to Boost Your Market Share\u201D\"})}),\" by Sprout Social\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.act-on.com/blog/demand-generation-101-7-tactics-for-generating-high-quality-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201CDemand Generation 101: 7 Tactics For Generating High Quality Leads\u201D\"})}),\" by Act-On\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.wordstream.com/blog/ws/2015/10/22/demand-generation\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201C9 Killer Demand Generation Strategies for New Brands\u201D\"})}),\" by WordStream\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What is Lead Generation?\"}),/*#__PURE__*/e(\"p\",{children:\"Lead generation, or \u201Clead gen\u201D for short, is the process of converting potential customers into qualified leads (ie. someone who has a genuine interest in what you have to offer).\"}),/*#__PURE__*/t(\"p\",{children:[\"In short, lead gen is a way to funnel-in eventual purchasers of your product or service down the path of buying. The end result is to find qualified leads for your company so they can be added to a \",/*#__PURE__*/e(n,{href:\"https://www.techopedia.com/definition/27949/lead-nurturing\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead nurturing process\"})}),\" for a salesperson can follow up.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lead gen typically involves creating \u201Cgated\u201D content and then asking for contact information to access that content. Types of lead generation content include:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Any type of gated content (such as an eBook, PDF, checklist, cheat sheet, whitepaper, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Courses\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Free-Trials\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Product Demos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Viral Contests (where someone needs to enter their email or other contact information to enter)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email Subscriptions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Events\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"To access this content, a person must provide their email and other contact information the company wants to collect. \",/*#__PURE__*/e(\"em\",{children:\"To learn more, \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/resources/definition-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"em\",{children:\"this guide\"})})}),/*#__PURE__*/e(\"em\",{children:\" breaks down the basics of lead generation and why it\u2019s so important.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Lead Generation Ideas:\"}),/*#__PURE__*/t(\"p\",{children:[\"To get you started, here are a few \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation ideas\"})}),\" you can use:\"]}),/*#__PURE__*/e(\"h3\",{children:\"Create an eBook\"}),/*#__PURE__*/t(\"p\",{children:[\"If you have yet to create any type of \",/*#__PURE__*/e(n,{href:\"https://feldmancreative.com/blog/what-is-a-lead-magnet/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead magnet\"})}),\" on your site, an eBook is a good one to start with. Most eBooks tackle a broad topic in your industry, thus you can promote it across multiple blog posts on your site.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Create a Content Upgrade\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(n,{href:\"https://autogrow.co/what-is-a-content-upgrade/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"content upgrade\"})}),\" is another type of lead magnet designed to entice people to enter their email and/or other contact information in exchange for the content upgrade. Instead of an eBook, which is usually more general, a content upgrade is specific to a certain blog post. This increases the conversion rate of signups since the content is more closely related to the blog post the person is reading. Examples of a content upgrade might include:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A PDF version of that same blog post\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A checklist\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Step-by-step instructions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A cheat sheet\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Host a Webinar\"}),/*#__PURE__*/t(\"p\",{children:[\"Hosting a webinar with industry experts is a great way to gather contact information. You can require your audience to sign up in advance. Software such as \",/*#__PURE__*/e(n,{href:\"https://www.webinarjam.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"WebinarJam\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://demio.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Demio\"})}),\" can help you get this set up.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Use a Lead Data PlatformCollecting contact information from potential leads through lead magnets and webinars is a good way to generate leads. However, sometimes you need to take action yourself. Not everyone is willing to fork over their email or phone number. This is when a direct outreach approach can be helpful.\"}),/*#__PURE__*/t(\"p\",{children:[\"For people who don\u2019t submit contact information but still might be qualified leads, a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/product\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead data platform\"})}),\" like LeadBoxer can help you to identify these people and find their contact information so you can reach out directly. \",/*#__PURE__*/e(\"em\",{children:\"For more lead generation ideas, we recommend the following resources:\"})]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-ideas-that-work/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201C13 Amazing Lead Generation Ideas That Work\u201D\"})}),\" - by LeadBoxer\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://digitalmarketinginstitute.com/blog/7-creative-lead-generation-ideas-you-must-not-ignore\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201C7 Creative Lead Generation Ideas That Work\u201D\"})}),\" - by Digital Marketing Institute\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.outbrain.com/blog/lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201C12 Lead Generation Ideas to Attract Qualified Prospects in 2018\u201D\"})}),\" - by Outbrain\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s the Difference Between Lead Generation and Demand Generation?\"}),/*#__PURE__*/e(\"p\",{children:'Lead generation is a subset of demand generation. Demand generation helps create awareness and attract new customers to your business. Lead generation qualifies these people as \"leads.\" It prepares them for the next step in your marketing or sales process.'}),/*#__PURE__*/e(\"p\",{children:\"A simple way to understand the differences is to look at the different types of content each method uses. Demand generation uses free content like blog posts, articles, and videos. This helps create awareness and attract your target audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"Lead \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/how-to-generate-leads-with-content-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"generation content\"})}),\" is typically \u201Cgated.\u201D A person must give their email or other contact information to get that content, like a PDF or checklist.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This allows sales and marketing to continue the relationship and nudge that person towards a purchase. You don\u2019t need to choose one or the other. Both lead gen and demand gen can be used effectively within your overall \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/marketing-goals/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketing strategy.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When creating content, you want to consider the goal behind that piece of content. Is the goal to generate awareness or to increase leads?\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if you create an eBook and the goal is to generate awareness, this is demand generation. To get the best results, people should be able to download the eBook for free. They should not have to provide any contact information.\"}),/*#__PURE__*/e(\"p\",{children:\"This will make it easier for people to share it with their friends and colleagues. However, if the goal is to find qualified leads, you should gate that piece of contact in lead generation. As you can hopefully see, it\u2019s nearly impossible to go with one without the other.\"}),/*#__PURE__*/e(\"p\",{children:\"An effective marketing strategy will include both lead generation and demand generation. Companies use demand generation to attract new customers, and they use lead generation to identify qualified leads.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:{webPageId:\"SSdhVamMl\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Schedule demo\"})})})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Finding ways to lessen the burden of manual processes for your sales team helps increase productivity. In a fast-paced environment, the more time spent with customers instead of handling data entry, the better chances of landing a deal.\"}),/*#__PURE__*/e(\"p\",{children:\"Increasing return on investment (ROI) and improving sales numbers are crucial for companies in the B2B industry. By implementing workflow automation into your business, lead generation will become smoother and your team should see a boost in sales growth.\"}),/*#__PURE__*/e(\"p\",{children:\"Use the links below to \u201Cjump ahead\u201D, or keep reading to learn all the best ways to use automation to help scale your business:\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What Is Workflow Automation?\"}),/*#__PURE__*/t(\"p\",{children:[\"Simply put, \",/*#__PURE__*/e(n,{href:\"https://www.techtarget.com/searchcontentmanagement/definition/workflow-automation\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"workflow automation handles repetitive manual task\"})}),\"s, automates them, and saves your business precious time and resources. By shifting the work from an employee to software, automation can eliminate mistakes, speed up the flow of things, and help improve overall performance.\"]}),/*#__PURE__*/e(\"p\",{children:\"The goal of this strategy is to reduce the time employees spend handling tedious tasks. Freeing up this time for your sales staff should provide them with more opportunities to spend bringing in new customers and nurturing existing ones. The automated tasks should be parts of the workflow that require little intellectual input, such as data entry.\"}),/*#__PURE__*/e(\"p\",{children:\"Another reason to implement automation is to reduce errors. Increasing efficiency is more than simply doing tasks quickly.\"}),/*#__PURE__*/e(\"p\",{children:\"By eliminating human mistakes, automation can help your team run smoother with accurate information. This can be as simple as software capturing contacts rather than a salesperson typing out a profile.\"}),/*#__PURE__*/e(\"p\",{children:\"Workflow automation is important for companies who want to remain competitive within their industries. This can help management audit processes due to the visibility created through automation. By seeing the workflow from top to bottom, teams can eliminate redundant tasks that clog up the pipeline.\"}),/*#__PURE__*/t(\"p\",{children:[\"Performance tracking can also benefit from automation. For those driven by \",/*#__PURE__*/e(n,{href:\"https://www.forbes.com/advisor/business/what-is-a-kpi-definition-examples/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"key performance indicators\"})}),\" (KPIs), like sales, automating a workflow to track productivity can help employees see where they work best and which areas need improvement. This data can help boost sales and push your sales team to a higher performance level.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This can also help improve the overall \",/*#__PURE__*/e(n,{href:\"https://hbr.org/2023/04/engaged-employees-create-better-customer-experiences\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer experience\"})}),\" (CX). Eliminating errors and freeing up resources allows your customers to have a smoother experience with your product. Salespeople can also provide more availability for customers to help work through any product issues.\"]}),/*#__PURE__*/e(\"p\",{children:\"Automation can help increase communication across departments and break down silos. Sales and marketing work closely together, and automated workflows can eliminate overlap in tasks like lead generation. Accurate data entry and fewer mistakes can also improve the quality of leads as they enter your sales funnel.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using workflow automation for lead generation is a great way to boost sales productivity. This technology can help gather contact details, track website engagement, and introduce sales representatives to new, \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"qualified leads\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Using Workflow Automation for Lead Generation\"}),/*#__PURE__*/t(\"p\",{children:[\"Moving leads through the pipeline is crucial for ending the cycle with a purchase. It can be tedious tracking leads, generating contact information, and updating their stage in the sales cycle. \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/solutions/lead-management#workflow-automation\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Workflow automation for lead generation\"})}),\" can help improve the process, cut down on redundant tasks, and increase overall lead quality.\"]}),/*#__PURE__*/e(\"p\",{children:\"This type of strategy does more than input leads into your CRM. Automation helps place leads into different sales stages when certain actions are completed. It can also move unresponsive leads from the sales pipeline, which helps your team focus on prospects most likely to convert.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"how to set up business process automation\",className:\"framer-image\",src:\"https://framerusercontent.com/images/SaBKtdGjFcvjKlPbDuwhMB2htlA.png\",srcSet:\"https://framerusercontent.com/images/SaBKtdGjFcvjKlPbDuwhMB2htlA.png?scale-down-to=1024 984w,https://framerusercontent.com/images/SaBKtdGjFcvjKlPbDuwhMB2htlA.png 1038w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://zapier.com/blog/business-process-automation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Using automation can ensure leads are introduced to sales representatives at the right time in the buying process. For example, using trigger points in email campaigns or on the website can create a workflow. This would have sales representatives automatically assigned to leads once a call-to-action has been completed.\"}),/*#__PURE__*/e(\"p\",{children:\"By having an automatic outreach plan, your team can be sure to connect with leads in a timely manner. In turn, the sales conversation will begin while the prospect is still in need of your company\u2019s solution.\"}),/*#__PURE__*/e(\"p\",{children:\"Workflow automation can help keep your CRM and data as up-to-date as possible. Tracking and updating information in real-time as leads work their way through the sales pipeline helps your team eliminate any duplication. This allows marketing and sales teams to know which leads are ready to convert, and which need to be nurtured through outreach.\"}),/*#__PURE__*/e(\"p\",{children:\"Automation for lead generation can also help score and qualify leads to increase the overall quality of prospects. By tracking website and content engagement, as well as other factors, scoring leads can help your sales team determine which prospects are ready for outreach. Your team will better determine which customers can benefit from your product as a solution to their needs and will boost the overall CX.\"}),/*#__PURE__*/e(\"h2\",{children:\"How Sales Workflow Automation Can Increase Sales Productivity & Growth\"}),/*#__PURE__*/e(\"p\",{children:\"Almost everyone has heard the saying \u201CWork smarter, not harder.\u201D In sales, this mantra is important to boosting overall growth.\"}),/*#__PURE__*/t(\"p\",{children:[\"Rather than getting bogged down in repetitive, daily tasks, sales teams should be focusing most of their time leading prospects through the pipeline. \",/*#__PURE__*/e(n,{href:\"https://blog.hubspot.com/sales/facts-about-your-prospect-you-can-find-in-minutes\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"50% of the time spent on sales\"})}),\" is wasted by performing unproductive prospecting.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In an industry where time is invaluable, knowing that much of a sales representative\u2019s day is wasted on mindless tasks is obviously cause for concern among business leaders. In addition, the \u201CHarvard Business Review\u201D reveals that incorrect, outdated, or \",/*#__PURE__*/e(n,{href:\"https://hbr.org/2016/09/bad-data-costs-the-u-s-3-trillion-per-year\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"bad data adds $3 trillion in costs to US businesses every year.\"})}),\" Utilizing workflow automation for your sales department can cut down on inefficiency and improve data quality.\"]}),/*#__PURE__*/e(\"p\",{children:\"Part of the reason bad data costs companies is the manual labor required by employees to fix mistakes. By introducing an automated workflow for collecting information, your team can allow the software to take the burden of cleaning data. This ensures your salespeople are working with the most up-to-date client information and can help leads be reached at a quicker pace.\"}),/*#__PURE__*/e(\"p\",{children:\"Rather than spending their time searching for contact data or trying to determine if a lead is a good fit, your sales team can rely on automation to sort this information.\"}),/*#__PURE__*/e(\"p\",{children:\"An automated sales workflow can also increase productivity across your team. Salespeople will be able to complete their jobs with fewer resources, including less time spent on mundane tasks, which helps avoid bottlenecks within the process. Automation standardizes much of the sales cycle, which allows your team to funnel leads through the pipeline quickly and efficiently.\"}),/*#__PURE__*/e(\"p\",{children:\"Teams experience better communication and increased collaboration. Software allows access to real-time updates in the automated process.\"}),/*#__PURE__*/e(\"p\",{children:\"This allows sales and marketing to align their efforts and adjust as needed to provide prospects with the best experience possible. Automation also demands more accountability from your employees, so it\u2019s easier to understand who is responsible for specific tasks.\"}),/*#__PURE__*/t(\"p\",{children:[\"Sales workflow automation can also help reduce costs within the department. Cutting down on manual tasks \",/*#__PURE__*/e(n,{href:\"https://clickup.com/blog/workflow-automation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lowers the employee turnover rate\"})}),\" while providing better customer service. This helps retain clients at a higher rate, which should lead to an increase in ROI.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Top 5 Workflow Automation Software Platforms\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://technologyadvice.com/blog/information-technology/top-10-workflow-automation-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Choosing a quality workflow automation software\"})}),\" will add an important piece to your tech stack. Using a platform that integrates with your current tools is a great way to reduce extra costs. For companies who want to get the most out of sales automation, check out the following workflow automation software options.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Zapier\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Zapier Workflow Automation\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2RmC3WISvotYv6N5J8nhny6yldk.jpg\",srcSet:\"https://framerusercontent.com/images/2RmC3WISvotYv6N5J8nhny6yldk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/2RmC3WISvotYv6N5J8nhny6yldk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/2RmC3WISvotYv6N5J8nhny6yldk.jpg 1600w\"}),/*#__PURE__*/t(\"p\",{children:[\"This platform helps streamline your processes and works with specific apps to make sure information gets to the right place. \",/*#__PURE__*/e(n,{href:\"https://zapier.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Zapier\"})}),\" stands out due to its number of app integrations, including \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Leadboxer\"})}),\" for lead generation, qualifying, and scoring. This software can help your team create workflows that allow your apps to talk to each other.\"]}),/*#__PURE__*/e(\"p\",{children:\"Pricing starts at $19.99/month (per user).\"}),/*#__PURE__*/e(\"h3\",{children:\"2. ClickUp\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"ClickUp Workflow Automation\",className:\"framer-image\",src:\"https://framerusercontent.com/images/hJXxJaXQMshRP2gvJvGNrFStLW4.png\",srcSet:\"https://framerusercontent.com/images/hJXxJaXQMshRP2gvJvGNrFStLW4.png?scale-down-to=512 512w,https://framerusercontent.com/images/hJXxJaXQMshRP2gvJvGNrFStLW4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/hJXxJaXQMshRP2gvJvGNrFStLW4.png 1600w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://clickup.com/?utm_source=google&utm_medium=cpc&utm_campaign=gs_cpc_am_nnc_brand_trial_all-devices_cpc_lp_x_all-departments_alpha_kd-brand-amusa-20230316&utm_content=all-countries_kw-target_text_all-industries_all-features_all-use-cases_click%20up_exact&utm_term=e_click%20up&utm_custom1=&utm_custom2=&gad=1&gclid=Cj0KCQjw6cKiBhD5ARIsAKXUdyaiTM78VYlZ25TaVJxVfd9UHkghmkF5NPFRFOqaHRu6B4HGl7q9m4QaAqQbEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"ClickUp\"})}),\" is great for increasing productivity and managing a team. It also works nicely with external apps to help create an efficient workflow for your department. The automation is pretty simple. Your team only has to decide which action needs to occur once a trigger point has been reached.\"]}),/*#__PURE__*/e(\"p\",{children:\"Pricing varies based on your needs, but for $5/month per member, your team can have access to the unlimited plan.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. KissFlow\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"kissflow workflow automation\",className:\"framer-image\",src:\"https://framerusercontent.com/images/vheWlS9yc17VKObAZs3bMhS98FM.jpg\",srcSet:\"https://framerusercontent.com/images/vheWlS9yc17VKObAZs3bMhS98FM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/vheWlS9yc17VKObAZs3bMhS98FM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/vheWlS9yc17VKObAZs3bMhS98FM.jpg 1600w\"}),/*#__PURE__*/t(\"p\",{children:[\"For a simple option that may be a great fit for companies beginning their automation journey, check out \",/*#__PURE__*/e(n,{href:\"https://kissflow.com/branding-lp/?utm_kf_source=Adwords-Search-Brand-General-Phrase-USCA&campaign=20044318467&adgroup=154185407168&keyword=kwd-304620125983&placement=&adid=656679755944&utm_term=kissflow&utm_campaign=Search+-+KF+Brand+(US%26CA)&utm_source=adwords&utm_medium=ppc&hsa_acc=2147865424&hsa_cam=20044318467&hsa_grp=154185407168&hsa_ad=656679755944&hsa_src=g&hsa_tgt=kwd-304620125983&hsa_kw=kissflow&hsa_mt=p&hsa_net=adwords&hsa_ver=3&gad=1&gclid=Cj0KCQjw6cKiBhD5ARIsAKXUdyZOEHI8QA66CMM_zHtG7EuEAd5BcTS7kKy4qMUsDOxszV6r6oLLdfIaAuseEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"KissFlow\"})}),\". This platform is use-friendly, which helps your team easily adapt automation into their daily routine.\"]}),/*#__PURE__*/e(\"p\",{children:\"Plans start at $200/month.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Integrify\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Integrify workflow automation\",className:\"framer-image\",src:\"https://framerusercontent.com/images/eiKQ6PX5Edg8QsYwI2Eg92UpUE.png\",srcSet:\"https://framerusercontent.com/images/eiKQ6PX5Edg8QsYwI2Eg92UpUE.png?scale-down-to=512 512w,https://framerusercontent.com/images/eiKQ6PX5Edg8QsYwI2Eg92UpUE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eiKQ6PX5Edg8QsYwI2Eg92UpUE.png 1600w\"}),/*#__PURE__*/t(\"p\",{children:[\"Looking for software that\u2019s great for team collaboration? \",/*#__PURE__*/e(n,{href:\"https://www.integrify.com/?utm_term=integrify&utm_campaign=7A-Branding-Search&utm_source=google&utm_medium=ppc&utm_content=t&hsa_net=adwords&hsa_tgt=kwd-335510931750&hsa_ad=391596154987&hsa_acc=6236886437&hsa_grp=78183613802&hsa_mt=e&hsa_cam=2075408529&hsa_kw=integrify&hsa_ver=3&hsa_src=g&gad=1&gclid=Cj0KCQjw6cKiBhD5ARIsAKXUdyZFdy-P1BOVLq-lXwat9DBGkoe2SKD5oBd-BxRr0WPLUULtMKlCYScaAvQnEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Integrify\"})}),\" may be a good fit. This platform streamlines your processes while allowing notes and sequential flows, which encourage teamwork.\"]}),/*#__PURE__*/e(\"p\",{children:\"Pricing varies, so speak with a sales rep to get a quote.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Flokzu\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Flokzu process automation\",className:\"framer-image\",src:\"https://framerusercontent.com/images/CnOyFXeunPCBNgULa0fe8oH008.png\",srcSet:\"https://framerusercontent.com/images/CnOyFXeunPCBNgULa0fe8oH008.png?scale-down-to=512 512w,https://framerusercontent.com/images/CnOyFXeunPCBNgULa0fe8oH008.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CnOyFXeunPCBNgULa0fe8oH008.png 1600w\"}),/*#__PURE__*/t(\"p\",{children:[\"A great platform for project management, \",/*#__PURE__*/e(n,{href:\"https://flokzu.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Flokzu\"})}),\" can help create tasks and send notifications to your team. Their reporting feature is great for tracking metrics and team performance.\"]}),/*#__PURE__*/e(\"p\",{children:\"A starter plan begins at $19.99/month.\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Businesses, particularly B2B models, rely on successful navigation of the sales journey to close the deal, like lead generation platforms. One of the most important stages of the journey is the beginning, which means lead generation. All companies have limited amounts of energy and resources to accomplish their goals, so it\u2019s crucial to spend these on the right prospects.\"}),/*#__PURE__*/e(\"p\",{children:\"Continue reading for an examination of why automation is a necessity in sales today and a breakdown of are the top five lead generation systems or \u201Cjump ahead\u201D to the following topics:\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://marketinginsidergroup.com/content-marketing/b2b-lead-generation-strategies/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead generation\"})}),\" is the starting line for all sales. The research and efforts spent on this step will determine the rest of the sales cycle. Rather than burying employees with manual identifying and qualifying, automating the process with a lead generation company can kickstart a smoother customer journey.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"What is Lead Identification and Lead Qualification?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"traditional b2b lead funnel\",className:\"framer-image\",src:\"https://framerusercontent.com/images/EILYJanQFft6Lp98Mp0xi5Ly1o.png\",srcSet:\"https://framerusercontent.com/images/EILYJanQFft6Lp98Mp0xi5Ly1o.png?scale-down-to=512 512w,https://framerusercontent.com/images/EILYJanQFft6Lp98Mp0xi5Ly1o.png 870w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.business2community.com/product-management/build-sales-accelerating-product-qualified-lead-engine-01696527#TWHz7Gz3roYjyOxo.99\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"The first stage in any sales journey is pinpointing the prospects worth reaching out to, or in short, identifying leads. The next step is determining if these potential clients are worth your time and energy, also known as \",/*#__PURE__*/e(n,{href:\"https://www.businessinsider.com/the-key-to-good-qualification-in-the-sales-process-2011-12\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"qualifying leads.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"While there are many manual ways to determine the value of prospective clients, finding ways to streamline the process can help your company focus its efforts on closing the deal. The easiest way to simplify lead generation is through automation by investing in a platform that meets your needs.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Lead Generation Software and Data Analysis\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://marketinginsidergroup.com/demand-generation/data-makes-your-lead-generation-more-effective/#:~:text=A%20data%2Ddriven%20lead%20generation,move%20to%20the%20next%20stage.&text=You%20want%20to%20be%20able,them%20can%20be%20more%20strategic.\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Understanding the role data plays\"})}),\" in automated lead generation will help your company better utilize any chosen tool. This data provides insight into a prospect\u2019s engagement with your brand, as well as information that helps tailor your \",/*#__PURE__*/e(n,{href:\"/blog/content-marketing-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketing strategies\"})}),\" for maximum outcomes.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lead generation companies help you accurately target clients who will benefit from your services. The data analysis from these platforms works to help break down information provided by online engagement, as well as score prospects based on their actions.\"}),/*#__PURE__*/t(\"p\",{children:[\"By \",/*#__PURE__*/e(n,{href:\"/blog/cross-domain-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"tracking online traffic across your platforms\"})}),\" and identifying these visitors, lead generation companies help you target customers and pitch your services based on their needs.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Lead generation companies help you see which parts of your brand visitors are engaging with. With this insight, you can tailor your marketing and \",/*#__PURE__*/e(n,{href:\"/blog/reviving-old-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales strategies\"})}),\" to highlight the ways you will be able to help these customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"Top lead generation companies are able to collect contact information from anonymous web traffic, which makes it simple to connect with these prospects. Using a lead generation platform allows you to see how qualified these online visitors are in terms of benefiting from your services.\"}),/*#__PURE__*/t(\"p\",{children:[\"Crucial insights provided by this type of software kickstarts the sales journey. By targeting leads most in need of your services, your business will be able to increase sales conversions.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Understanding Lead Generation Software\"}),/*#__PURE__*/e(\"p\",{children:\"Automation is one of the most important features of lead generation software. Instead of using employees and company resources on manual paperwork for data analysis, automated software streamlines the process by doing the crunch work.\"}),/*#__PURE__*/e(\"p\",{children:\"Platforms track website and email engagement to identify potential prospects. By having a list of potential clients given to you, with data to illustrate their recent activity, your team can focus on selling instead of research.\"}),/*#__PURE__*/t(\"p\",{children:[\"So, how do you decide what software is best for your business? \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/resources/definition-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201CLead generation platform\u201D\"})}),\" has become a loose term covering several different types of technology.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Programs like \",/*#__PURE__*/e(n,{href:\"https://www.leadfeeder.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadFeeder\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://www.snitcher.com/adw/why-snitcher/?utm_source=google&utm_medium=cpc&utm_campaign=1867031739&utm_content=65336734010&utm_term=snitcher&gclid=Cj0KCQjwmIuDBhDXARIsAFITC_4SGrtqq8BB6OhLDhg2Ci3qeiH9-j7_W6q3OefnSYS2p0_PvEFzMFkaAibMEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Snitcher\"})}),\" are considered\\xa0 IP lookup tools. Their main function is identifying potential leads based on the IP addresses that visit your website. While online visitor identification is an important part of lead generation, other platforms offer more robust operations to dive deeper into the sales cycle.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Taking it a step further, other programs focus on providing contact details from \",/*#__PURE__*/e(n,{href:\"/blog/identify-website-visitors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"visitors who engage with websites\"})}),\". \",/*#__PURE__*/e(n,{href:\"https://www.lusha.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lusha\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://www.seamless.ai/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Seamless.ai\"})}),\" are tools that create lists of email addresses and other contact information from online engagement. This gives a business the ability to get in touch with potential leads after being identified by the software.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"The Top 5 Lead Generation Software\"}),/*#__PURE__*/e(\"p\",{children:\"Getting the most bang for your buck is important when it comes to lead generation companies. You\u2019ll want a program that offers both lead generation and IP address verification for website traffic. A strong combination of data analysis and integration capabilities will go a long way to helping simplify and strengthen your generation process.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. LeadBoxer\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"LeadBoxer leads accounts clean\",className:\"framer-image\",src:\"https://framerusercontent.com/images/vTLDylCdPaam9RrLMfJ6QZEc0.png\",srcSet:\"https://framerusercontent.com/images/vTLDylCdPaam9RrLMfJ6QZEc0.png?scale-down-to=512 512w,https://framerusercontent.com/images/vTLDylCdPaam9RrLMfJ6QZEc0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vTLDylCdPaam9RrLMfJ6QZEc0.png 1349w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"A strong choice that analyzes data across multiple channels, \",/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" is a platform with built-in features designed to enrich company or personal data. LeadBoxer makes your best leads easy to find so you can turn them into customers.  It is a complete solution; from marketing campaign through to qualified leads - use leadboards to manage MQLs.\"]}),/*#__PURE__*/e(\"p\",{children:\"Included are powerful filters and intuitive scoring algorithms to divide your audience into segments. Results can be synchronized or exported using native solutions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Free Trial. \",/*#__PURE__*/e(n,{href:\"/start\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Click here to Get Started\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Top Features:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/solutions/lead-identification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Identify website visitors from anonymous traffic\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website, newsletter & email tracking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enriched firmographic data\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Sync with your CRM or \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-marketing-automation-workflow-guide/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"B2B Marketing Automation\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Accounts view for ABM\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/solutions/lead-management/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead management\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automatic lead scoring\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email notifications\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Workflow automation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Auto form tracking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Campaign tracking\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Integrations:\"}),\" Hubspot, ActiveCampaign, Marketo, Google Data Studio, Clearbit, Active Demand, Gmail, Outlook, Copernica, Google Big Query, Zapier, Google Tag Manager, MailChimp, Drupal, LinkedIn, WordPress, and Pipedrive. Open API.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pricing\"}),\": Free trial and starting at $195/month billed annually. See \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/pricing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"pricing\"})}),\" for details. \"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pros\"}),\": Ease of use. Intuitive, automated reporting, flexible, syncs with 1st-party data, automatic scoring, multiple integrations, and tracks email and newsletters. Tracks BOTH companies and individuals. Compliant.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cons: \"}),\"No ROI tracking, no free lite version\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. 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