{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/2yAX4b11AeFQYsarHehl/V0HaP6cDTxCE8uWSUZIQ/npnow37es-7.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are buying signals?\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are buying signals?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Buying signals are the actions prospective buyers take that may indicate they\u2019re close to making a purchasing decision. Buying signals are especially important for \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B sales and marketing teams\"})}),\". This is because they can help you hone in on the most promising leads, saving time and closing more deals.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Buying signals can occur at several different steps of a customer's buying process. Some signals such as when a prospect visits a company\u2019s website. \",/*#__PURE__*/e(o,{href:{webPageId:\"vpGH6VecW\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead generation software\"})}),\" such as LeadBoxer\\xa0can capture this data and consolidate it into a lead score. A lead score is a way to easily visualize buying signals.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Lead Score\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5zHrggWG4weDbwmKUo2HIMdkeM.jpg\",srcSet:\"https://framerusercontent.com/images/5zHrggWG4weDbwmKUo2HIMdkeM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5zHrggWG4weDbwmKUo2HIMdkeM.jpg 900w\"}),/*#__PURE__*/e(\"p\",{children:\"Other strong buying signals occur during conversations between the prospect and a sales agent. These are usually phrases or behavioral cues that show how interested the prospect is. Recognizing these signals requires training as a salesperson and keen attention to detail.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are the 10 buying signals which indicates to a customer with a purchase intent.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. The prospect signed up for a free trial\"}),/*#__PURE__*/t(\"p\",{children:[\"When a prospect signs up for a free trial through a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-capture-pages-strategies-and-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead capture page\"})}),\", this is a clear indication of buyer intent.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"buying signals signup\",className:\"framer-image\",src:\"https://framerusercontent.com/images/NWoGV1JWYfG9RQ3eFoAc115Di0.png\",srcSet:\"https://framerusercontent.com/images/NWoGV1JWYfG9RQ3eFoAc115Di0.png?scale-down-to=512 512w,https://framerusercontent.com/images/NWoGV1JWYfG9RQ3eFoAc115Di0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NWoGV1JWYfG9RQ3eFoAc115Di0.png 1157w\"}),/*#__PURE__*/e(\"p\",{children:\"Even if the prospect doesn\u2019t use the trial right away, this may not indicate a lack of interest. They may not know how to use your product.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead generation software\"})}),\" can capture this action and use it as part of the data that generates a lead score. Hence helping businesses and sale teams understand who their potential customer could be.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"To reduce that risk, think about enrolling anyone who signs up for a trial in an automatic email series. This series can provide helpful tutorials or tips.\"}),/*#__PURE__*/e(\"p\",{children:\"You can offer free one-on-one meetings or phone calls. A customer service representative can help them understand your product or service. A more personalized experience can help move some prospects further along on the buyer\u2019s journey.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. They filled out a form\"}),/*#__PURE__*/e(\"p\",{children:\"When someone fills out a form, it means they are interested in the company. This could be for signing up for an e-newsletter or requesting more information. It also means they have questions about their problem.\"}),/*#__PURE__*/e(\"p\",{children:\"Hence as a business, you should be excited to receive inquires through contact forms as well.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Form tracking\",className:\"framer-image\",src:\"https://framerusercontent.com/images/JTMi9VhfKs3pqvUV1iihmJYg.png\",srcSet:\"https://framerusercontent.com/images/JTMi9VhfKs3pqvUV1iihmJYg.png?scale-down-to=512 512w,https://framerusercontent.com/images/JTMi9VhfKs3pqvUV1iihmJYg.png 900w\"}),/*#__PURE__*/e(\"p\",{children:\"LLeadBoxer also captures that data and uses it to populate a prospect\u2019s profile. The software will help you track the actions this prospect takes on the site. You can use this information to adjust their lead score.\"}),/*#__PURE__*/t(\"p\",{children:[\"Even if a prospect doesn\u2019t fill out a form, LeadBoxer can \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/identify-website-visitors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"track and identify previously unknown website visitors\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. They\u2019re engaging with your brand on social media\"}),/*#__PURE__*/e(\"p\",{children:\"When a potential customer follows your company on social media, it means they are interested in your product. Engaging with your posts also shows their interest.\"}),/*#__PURE__*/e(\"p\",{children:\"To find out who engages with the brand the most, ask the marketing team to track brand mentions and related hashtags.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"buying signals twitter\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Zrsey2yR7WZoxSagHjE3yUwvn88.png\",srcSet:\"https://framerusercontent.com/images/Zrsey2yR7WZoxSagHjE3yUwvn88.png?scale-down-to=512 512w,https://framerusercontent.com/images/Zrsey2yR7WZoxSagHjE3yUwvn88.png 591w\"}),/*#__PURE__*/e(\"p\",{children:\"Regular check-ins between the marketing and sales teams are important. They help identify prospects active on social media. These prospects also share common pain points with your ideal customer. With that information, sales agents can now know who might be most worth reaching out to or nurturing.\"}),/*#__PURE__*/t(\"p\",{children:[\"Another option is to connect your lead generation software with social media sites like LinkedIn. This way, you can track a prospect\u2019s actions on the platform. LinkedIn is an especially fruitful platform for \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/linkedin-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"identifying and cultivating B2B leads\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. They\u2019re interested in one product\"}),/*#__PURE__*/e(\"p\",{children:\"Interest in a single product or solution shows that prospective clients are clear about what they want. They\u2019ve done their research and are taking steps toward making a purchasing decision.\"}),/*#__PURE__*/e(\"p\",{children:\"This signal might appear during a consultation between a sales agent and a prospect, but it could also occur on your brand\u2019s website. Multiple visits to a product page, especially over a short timespan, indicate growing interest.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"website visitor behaviour\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Lju49QuTvHRw2BtcyYPDZnkKHk.jpg\",srcSet:\"https://framerusercontent.com/images/Lju49QuTvHRw2BtcyYPDZnkKHk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Lju49QuTvHRw2BtcyYPDZnkKHk.jpg 650w\"}),/*#__PURE__*/t(\"p\",{children:[\"Hence tools like \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead nurturing software\"})}),\" can look for these actions and use the data when calculating a lead score.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. They\u2019re interested in the price\"}),/*#__PURE__*/t(\"p\",{children:[\"If a prospect asks about pricing during a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-make-better-sales-calls/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales call\"})}),\", it\u2019s generally a sign that they\u2019re at least thinking about buying.\"]}),/*#__PURE__*/e(\"p\",{children:\"Some sales agents may misunderstand questions about money. They might think the prospect is objecting to the price or finds it too high. Instead, think of it as they\u2019re trying to understand how this solution fits into their budget. Use their question as an opportunity to discuss why your company is the right fit for them with respect to the price.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"buying signals pricing\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5elT5KUkWawF6psLsdsgXtrLem0.png\",srcSet:\"https://framerusercontent.com/images/5elT5KUkWawF6psLsdsgXtrLem0.png?scale-down-to=512 512w,https://framerusercontent.com/images/5elT5KUkWawF6psLsdsgXtrLem0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5elT5KUkWawF6psLsdsgXtrLem0.png 1132w\"}),/*#__PURE__*/e(\"p\",{children:\"Another way to see if a prospect is interested in the price is to check their visits to the pricing page. You can find this information in the lead generation software. The log of actions taken on the site contains this information.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. They\u2019re interested in case studies\"}),/*#__PURE__*/e(\"p\",{children:\"Focus on prospects who view case studies on your site. Also, pay attention to those asking about other customers' success stories. These potential clients are thinking about how they fit into your business. They want to know if you have a history of solving similar problems.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"buying signals use cases\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WD8T2vMd5vk1VOznjDLr12N43TQ.jpg\",srcSet:\"https://framerusercontent.com/images/WD8T2vMd5vk1VOznjDLr12N43TQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/WD8T2vMd5vk1VOznjDLr12N43TQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/WD8T2vMd5vk1VOznjDLr12N43TQ.jpg 1097w\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/sales-follow-up-process/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales follow-up process\"})}),\" should start with reps discussing case studies similar to the prospect\u2019s experience. Also ask if they have any questions or concerns about the company\u2019s previous work. Hence these interaction should lead towards customer buying not sales team pitching.\"]}),/*#__PURE__*/e(\"h3\",{children:\"7. They ask for advice from their peers\"}),/*#__PURE__*/e(\"p\",{children:\"Sometimes you\u2019ll notice that more than one person from a company is visiting the site. This may mean that a person with buying power has asked their colleagues for their thoughts on the product.\"}),/*#__PURE__*/e(\"p\",{children:\"This might also be true when someone copies their colleagues during email correspondences with a sales agent. If they are sharing the conversation with others, it shows they are interested in the product. This is a good sign that they are thinking about how it meets their needs.\"}),/*#__PURE__*/e(\"p\",{children:\"If the main contact or decision maker is asking for opinions from their team, it\u2019s a good sign. This means they are considering the pros and cons and are close to making a final choice.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. They ask about terms and conditions\"}),/*#__PURE__*/e(\"p\",{children:\"When a prospect asks about warranty details or money-back guarantees, they want to know if they can trust you. They are checking if you will provide good customer service.\"}),/*#__PURE__*/e(\"p\",{children:\"These are strong signs that a prospect is interested in buying. To turn their questions into buying intent, you need good marketing materials. Make sure you have these ready when you interact with them.\"}),/*#__PURE__*/e(\"p\",{children:\"Look for this signal during meetings or calls with sales agents. If there is a warranty page on your company\u2019s website, check to see if the prospect has visited it. If they have, it\u2019s a great chance for an agent to contact them. The agent can ask if they have any questions about moving forward.\"}),/*#__PURE__*/e(\"h3\",{children:\"9. They ask about contract specifics\"}),/*#__PURE__*/e(\"p\",{children:\"customer buying signals will likely happen during an in-person meeting or phone call. Prospects who ask sales agents about the next steps are close to making a purchase.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, prospect may want to know when the service or use of the product can begin. Show that your company can adjust to their expectations by asking how soon they need it by.\"}),/*#__PURE__*/e(\"p\",{children:\"This is also a great time to ask if they have any other questions or considerations about moving forward. Any chance you have to show great customer service can help convince the prospect to choose your company.\"}),/*#__PURE__*/e(\"h3\",{children:\"10. They ask about methods of payment\"}),/*#__PURE__*/e(\"p\",{children:\"Sales agents should be attuned to questions about when or how payment can be made. Prospects who ask about this topic are close to buying. They want to ensure that payment options fit their company\u2019s needs.\"}),/*#__PURE__*/e(\"p\",{children:\"In this case, the more convenient options you can provide, the better. Automatic payments, payment plans, and accepting credit cards are some ways to make life easier for customers. The more convenience you can provide, the more likely you will finish your sales cycle with this prospect.\"}),/*#__PURE__*/e(\"h2\",{children:\"Pay attention to buying signals and close more deals\"}),/*#__PURE__*/e(\"p\",{children:\"We feel these are the 10 buying signals you should look into if you're a salesperson trying to reach your quota.\"}),/*#__PURE__*/t(\"p\",{children:[\"Knowing when a prospect wants to buy doesn\u2019t require a crystal ball. The clues are all there in the buying signals they give off. Good old fashioned attention to detail as well as a mix of data gathered and interpreted by\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/product\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation software\"})}),\" makes it possible to take note of and act upon these buying signals in sales.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-management-software-award/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer is a lead generation software\"})}),\" that makes much of this process easy and automated. It can also deliver \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/why-we-love-alerts/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"alerts\"})}),\" that let you know when it\u2019s time to act and make a pitch to a prospect. Get started with a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/request-trial/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free trial\"})}),\"\\xa0today.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"em\",{children:\"Looking for more qualified leads?\"})}),/*#__PURE__*/t(\"p\",{children:[\"We offer \",/*#__PURE__*/e(o,{href:{webPageId:\"j363Bhd0k\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead Identification\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead intelligence\"})}),\" through website & email tracking\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Watch Video or Book Demo\"})})})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Advertising and marketing campaigns are key to finding new customers for your business, but how do you know if those campaigns are working effectively? If you\u2019re getting new customers but paying more than they\u2019re worth in ad spend, it could mean an unsustainable future for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Luckily, there\u2019s an easy way to measure how cost-effective your campaigns are. Cost per lead (CPL) is a marketing metric that tells you whether or not your efforts and ad spend are paying off.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this guide, we\u2019ll take a deep dive into CPL, from what it is to how to lower it. Once you start tracking CPL, you can create more effective marketing campaigns and \",/*#__PURE__*/e(o,{href:\"/blog/creating-a-top-lead-strategy-in-2021/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"attract more leads\"})}),\" for less money. Keep reading, or use the TOC to jump ahead to these sections\"]})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Cost per Lead?\"}),/*#__PURE__*/t(\"p\",{children:[\"The cost per lead (CPL) is the amount of money it takes to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-versus-prospecting/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"generate a new prospective\"})}),\" customer for your sales team from a current marketing campaign. These prospective customers \u2014 or leads \u2014 have seen an ad, clicked on it, then given some of their contact details in exchange for a white paper or more information about your product, thus keeping your sales pipeline full.\"]}),/*#__PURE__*/e(\"p\",{children:\"CPL lets marketing teams know if they\u2019re spending an appropriate amount on different avenues of customer acquisition, such as Google Ads or Facebook Ads. The higher the CPL compared to other businesses in your industry, the less effective the marketing campaign is. Naturally, a lower CPL is considered ideal.\"}),/*#__PURE__*/e(\"p\",{children:\"CPL is only one of many metrics that digital marketers often look at. Try not to confuse it with these other abbreviations:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost per Thousand (CPM)\"}),\" - The cost of 1000 users viewing the ad\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Cost per Click (CPC) \"}),\"- The cost of one person clicking on the ad\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost per Action (CPA)\"}),\" - The cost of one person buying a product\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"cpm vs cpc vs cpa vs cpl\",className:\"framer-image\",src:\"https://framerusercontent.com/images/02ETZBldx1Qebz76pg4TZ8WfnEk.png\",srcSet:\"https://framerusercontent.com/images/02ETZBldx1Qebz76pg4TZ8WfnEk.png?scale-down-to=512 512w,https://framerusercontent.com/images/02ETZBldx1Qebz76pg4TZ8WfnEk.png 1024w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://wp.leadboxer.com/wp-content/uploads/CPM.CPA_.jpg\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"CPM is a more useful metric for companies who are trying to build awareness around their brand, like McDonald\u2019s or Coca-Cola\"}),/*#__PURE__*/t(\"p\",{children:[\"Users who view the ad don\u2019t necessarily take any action, but they might remember the brand later on. CPA comes into play for eCommerce companies that sell low-ticket items at high volume. If you\u2019re a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/b2b-sales/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B company\"})}),\" or a brand with a high-ticket item like a luxury car, it\u2019s not as likely that visitors are going to buy a product the first time they click on an ad.\"]}),/*#__PURE__*/e(\"p\",{children:\"CPC measures how much it costs when a person clicks on an ad in a pay per click (PPC) marketing campaign, which is important for determining how much you should spend. If your average CPC is $1, your conversion rate is 10%, and you want 100 new leads this month, you would need to spend $1000 on that campaign.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Calculate Cost per Lead\"}),/*#__PURE__*/e(\"p\",{children:\"Calculating CPL is relatively straightforward. The formula is simply divide the amount of money you spent on a campaign during a set period by the number of leads acquired through that campaign in the same period.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/aO4zNr8w10YDKqZ1lyHBOkD13k.png\",srcSet:\"https://framerusercontent.com/images/aO4zNr8w10YDKqZ1lyHBOkD13k.png?scale-down-to=512 512w,https://framerusercontent.com/images/aO4zNr8w10YDKqZ1lyHBOkD13k.png 1024w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://theonlineadvertisingguide.com/ad-calculators/cpl-calculator/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"For example, if you acquired 100 leads through a Google Ads campaign that cost $1000, the CPL for that campaign would be $10.\"}),/*#__PURE__*/e(\"p\",{children:\"There are plenty of cost per lead calculators in the market. However on its own, calculating the CPL for all of your marketing efforts across email, social media, and search engines would have limited usefulness. If the CPL was higher than the standard for your industry, you wouldn\u2019t know which platform\u2019s campaign needed adjustments.\"}),/*#__PURE__*/e(\"p\",{children:\"This is why it\u2019s so vital to know where your leads are coming from. You wouldn\u2019t want to attribute John Smith to your Facebook Ad CPL calculation if he actually learned about your product through Google Ads.\"}),/*#__PURE__*/e(\"h3\",{children:\"How to track leads?\"}),/*#__PURE__*/t(\"p\",{children:[\"A common way to track where leads came from is through a \",/*#__PURE__*/e(o,{href:\"https://www.launchdigitalmarketing.com/what-are-utm-codes/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"UTM code\"})}),\". A UTM code attaches to the URL of a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-make-a-high-converting-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" so that Google Analytics can see which ad campaign referred visitors to the page. You can then count up the number of generated leads through unique campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:\"Also you can use UTM code to track leads coming from other marketing channels not just ads. Hence this UTM code can also help you calculate cost per lead by channel.\"}),/*#__PURE__*/t(\"p\",{children:[\"Lead generation software like \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" automates this process. The Segments feature can add a tag to each lead acquired specifying their industry, location, and referrer, to name a few.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/9eH5L3DVBM9tyE6C9Yo7dW4aul0.png\",srcSet:\"https://framerusercontent.com/images/9eH5L3DVBM9tyE6C9Yo7dW4aul0.png?scale-down-to=512 512w,https://framerusercontent.com/images/9eH5L3DVBM9tyE6C9Yo7dW4aul0.png 617w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Finding your total attributed leads is then as easy as selecting the right filters to see who was acquired in a certain period from a certain campaign.\"}),/*#__PURE__*/e(\"h2\",{children:\"Cost per Lead Industry Benchmarks\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing your cost per lead is only the beginning. By comparing the CPL you calculated in the previous step to the industry average, you can know whether you\u2019re paying too much or just the right amount for your leads.\"}),/*#__PURE__*/e(\"p\",{children:\"To help out, GoConvert aggregated data from over one hundred sites and reports to come up with cost per lead averages by industry.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/yZetZIjnbD8I9qpd7ax7L2p1w.png\",srcSet:\"https://framerusercontent.com/images/yZetZIjnbD8I9qpd7ax7L2p1w.png?scale-down-to=512 512w,https://framerusercontent.com/images/yZetZIjnbD8I9qpd7ax7L2p1w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/yZetZIjnbD8I9qpd7ax7L2p1w.png 1143w\"}),/*#__PURE__*/e(\"p\",{children:\"Source\"}),/*#__PURE__*/e(\"p\",{children:\"As can be expected, higher-ticket items like marketing agencies and financial services have higher CPL which means higher customer acquisition cost and their average cost per lead is at $100. Media and publishing, meanwhile, have the lowest average CPL at $11.\"}),/*#__PURE__*/e(\"h2\",{children:\"6 Ways to Reduce Cost per Lead\"}),/*#__PURE__*/e(\"p\",{children:\"If your CPL is a little higher than it should be, don\u2019t worry. There are several ways you can tweak campaigns and acquire more qualified leads for less.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Personalize your campaigns\"}),/*#__PURE__*/t(\"p\",{children:[\"One possible reason why you\u2019re not getting more leads for your money is that your ads and landing page don\u2019t match. Message matching is when the expectation set by the ad is met by the experience on the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/high-converting-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"For an example of an ad that gets this right, take a look at what happens when you search for \u201Cbest CRM\u201D in Google. Zoho CRM claims the top spot with this ad:\"}),/*#__PURE__*/e(\"img\",{alt:\"best crm\",className:\"framer-image\",src:\"https://framerusercontent.com/images/UcQ0GYuaRLlzrUNh7kx9Wabnpo.png\",srcSet:\"https://framerusercontent.com/images/UcQ0GYuaRLlzrUNh7kx9Wabnpo.png?scale-down-to=512 512w,https://framerusercontent.com/images/UcQ0GYuaRLlzrUNh7kx9Wabnpo.png 804w\"}),/*#__PURE__*/e(\"p\",{children:\"Notice how the phrase \u201Cbest CRM\u201D is repeated in the title of Zoho\u2019s ad. With a title like that, potential customers know exactly what kind of promise Zoho is throwing out there.\"}),/*#__PURE__*/e(\"p\",{children:\"After clicking through, visitors land on this page:\"}),/*#__PURE__*/e(\"img\",{alt:\"zoho crm\",className:\"framer-image\",src:\"https://framerusercontent.com/images/xL72i6SRMH2w2Pb4mPNb1K06Tl8.png\",srcSet:\"https://framerusercontent.com/images/xL72i6SRMH2w2Pb4mPNb1K06Tl8.png?scale-down-to=512 512w,https://framerusercontent.com/images/xL72i6SRMH2w2Pb4mPNb1K06Tl8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xL72i6SRMH2w2Pb4mPNb1K06Tl8.png 1277w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.zoho.com/crm/lp/best-crm.html?network=g&device=c&keyword=best%20crm&campaignid=1700196922&creative=337741322378&matchtype=e&adposition=&placement=&adgroup=69608079804&gclid=CjwKCAiA-vLyBRBWEiwAzOkGVO5Ptrasvrc30D8IbEiaF8y07esUr8m7dvK_VFHKej_pu5Y-K8vrGxoC3IYQAvD_BwE\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Notice anything familiar?\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201CBest CRM\u201D is repeated in the page\u2019s header. Not only that, but a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/call-to-action-best-practices/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"call to action\"})}),\" and place to submit info is displayed clearly above the fold of the page. From start to finish, potential customers know exactly what to expect from Zoho.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This degree of campaign personalization might seem like overkill, but according to \",/*#__PURE__*/e(o,{href:\"https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a survey by Evergage\"})}),\", 88% of today\u2019s customers expect to have \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/account-based-marketing-tactics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"personalized shopping experiences\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Resultiks, on the other hand, misses the mark. Search for \u201C\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"marketing automation software\"})}),\"\u201D, and you might run across this ad:\"]}),/*#__PURE__*/e(\"img\",{alt:\"marketing automation software\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MePDZB3idLalXMQo46ycICDwU4.png\",srcSet:\"https://framerusercontent.com/images/MePDZB3idLalXMQo46ycICDwU4.png?scale-down-to=512 512w,https://framerusercontent.com/images/MePDZB3idLalXMQo46ycICDwU4.png 805w\"}),/*#__PURE__*/t(\"p\",{children:[\"There are some indications within the ad\u2019s title that Resulticks is the right match for marketing automation software, but clicking through to the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" only confuses matters:\"]}),/*#__PURE__*/e(\"img\",{alt:\"Resulticks\",className:\"framer-image\",src:\"https://framerusercontent.com/images/JGA62wMQ6h2bdUesPCtvfIEmtko.jpg\",srcSet:\"https://framerusercontent.com/images/JGA62wMQ6h2bdUesPCtvfIEmtko.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/JGA62wMQ6h2bdUesPCtvfIEmtko.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/JGA62wMQ6h2bdUesPCtvfIEmtko.jpg 1177w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.resulticks.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s no sign above the fold that Resulticks helps with \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"marketing automation\"})}),\". Customers might be left wondering if they landed on the wrong page and won\u2019t be as inclined to submit their info for a demo.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. A/B test ads\"}),/*#__PURE__*/e(\"p\",{children:\"Between your keywords, copy, and images, there are several variables influencing how well your ads are performing. It can be tempting to go with your creative instincts when crafting an ad, but instincts don\u2019t guarantee results. Only by running two versions of the same ad can you figure out which elements resonate most with your ideal customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how that might play out in an example ad created by AdEspresso for their eBook:\"}),/*#__PURE__*/e(\"img\",{alt:\"adespresso ebook ad\",className:\"framer-image\",src:\"https://framerusercontent.com/images/XTv9e2nAOYXRtPNIYKWovky8g.png\",srcSet:\"https://framerusercontent.com/images/XTv9e2nAOYXRtPNIYKWovky8g.png?scale-down-to=512 512w,https://framerusercontent.com/images/XTv9e2nAOYXRtPNIYKWovky8g.png 648w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://adespresso.com/guides/facebook-ads-optimization/ab-testing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"The first ad clearly outperforms the second ad with a higher click-through rate (CTR) and conversion rate. The lower cost per sale shows the marketing team that they\u2019re on the right track with the first ad.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember: When you\u2019re A/B testing, it\u2019s best only to change one variable with each test. Tweak the title of an ad during one test, then the image during another. By reducing the number of variables at play, you can be sure about what your audience likes.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Rethink your keywords\"}),/*#__PURE__*/t(\"p\",{children:[\"Every once in a while, go into your ads manager\u2014whether it\u2019s for Google, Bing, or another platform\u2014and analyze how well your chosen keywords are performing for your marketing budget. Clean out the ones that aren\u2019t driving quality leads and spend time optimizing the ones that are. Don\u2019t worry if the keywords you deleted are highly searched. If they aren\u2019t\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/sales-prospecting-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"bringing quality leads to your business\"})}),\", they\u2019re a drain on your ad spend.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Another way to improve your keyword performance is to target more \",/*#__PURE__*/e(o,{href:\"https://yoast.com/focus-on-long-tail-keywords/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"long-tail keywords\"})}),\". Long-tail keywords are more specific and less searched than broad keywords, but the audience also tends to be more motivated and willing to convert. In this case, the cost per acquisition can be more because long-tail keywords are specific hence it makes lead quality better and also competition will be bidding on them too.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Lower keyword bids\"}),/*#__PURE__*/e(\"p\",{children:\"Those keywords that are converting but with a high CPL? Consider bringing the bid down. Lower bids might drop your search engine campaign\u2019s average position, but it would also give you longer exposure on results pages and more clicks.\"}),/*#__PURE__*/e(\"p\",{children:\"It might also be that the manual bid you set months ago no longer reflects the average cost of landing on the first page, as was the case with this client at White Shark Media:\"}),/*#__PURE__*/e(\"img\",{alt:\"whitesharkmedia bid\",className:\"framer-image\",src:\"https://framerusercontent.com/images/FQ8yobMvevqX0cQgabdrwPnqeA.png\",srcSet:\"https://framerusercontent.com/images/FQ8yobMvevqX0cQgabdrwPnqeA.png?scale-down-to=512 512w,https://framerusercontent.com/images/FQ8yobMvevqX0cQgabdrwPnqeA.png 525w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.whitesharkmedia.com/blog/google-ads/lower-cpc-google-ads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"If you don\u2019t want to manually adjust your bids all the time, Google offers \",/*#__PURE__*/e(o,{href:\"https://support.google.com/google-ads/answer/2979071?hl=en\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Automated Bidding\"})}),\" so you can hit your goals without a ton of extra labor. There are several types of automated bidding strategies, including one to \",/*#__PURE__*/e(o,{href:\"https://support.google.com/google-ads/answer/7381968\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"maximize conversions\"})}),\". With Maximize Conversions, Google\u2019s AI tries to get the most conversions for your campaign within your budget.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Retarget site visitors based on behavior\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s one thing to retarget people who have visited your site with another round of ads. It\u2019s another to retarget them based on the specific action they took on your site.\"}),/*#__PURE__*/e(\"p\",{children:\"Start by analyzing the behavior of leads who have already converted. Keep your eye out for certain trends, like visiting a particular page or taking a specific action before finally making the sale. It may be that customers exhibit the same behavior before buying from you.\"}),/*#__PURE__*/t(\"p\",{children:[\"A lead generation tool like LeadBoxer \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"tracks all leads from website and email activity\"})}),\" for you, so all you have to do is go into a lead\u2019s profile and check out where they\u2019ve been and what they\u2019ve done. Hence we will track your leads across multiple marketing channels in your funnel.\"]}),/*#__PURE__*/e(\"img\",{alt:\"leadboxer tracker\",className:\"framer-image\",src:\"https://framerusercontent.com/images/LMyDgIr3c3CtpnllUT3AxLVlg.png\",srcSet:\"https://framerusercontent.com/images/LMyDgIr3c3CtpnllUT3AxLVlg.png?scale-down-to=512 512w,https://framerusercontent.com/images/LMyDgIr3c3CtpnllUT3AxLVlg.png 947w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019ve \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"identified certain behaviors\"})}),\", you can create a retargeting campaign based around those behaviors. For instance, if a high percentage of prospects turned into \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/the-importance-of-single-customer-view-in-b2b-marketing-today/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customers after viewing\"})}),\" the pricing page for more than a minute, you may want to retarget future prospects who take the same action.\"]}),/*#__PURE__*/e(\"p\",{children:\"This strategy can be applied to almost any behavior, whether they only visited your homepage for a few seconds or watched an entire demo video. Thus cost of acquiring a customer becomes lower.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Check performance by time, device, or location\"}),/*#__PURE__*/e(\"p\",{children:\"There are several variables about your audience that may be influencing your CPLs. Take a look at your ads manager and compare how campaigns are performing by:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Time of day \"}),\"- When are most leads acquired?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Device\"}),\" - Are leads more likely to be on desktop or mobile?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Location \"}),\"- Where are the most leads located?\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"These aren\u2019t the only factors that might be driving up your CPLs. Analyze trends in digital marketing,\\xa0 understand your audience, and try adjusting campaigns to focus on times, devices, and demographics that are performing well.\"}),/*#__PURE__*/e(\"h2\",{children:\"Use Cost per Lead to Make Your Marketing Campaigns More Effective\"}),/*#__PURE__*/e(\"p\",{children:\"If there\u2019s one metric in total marketing to keep your eye on, it might by CPL. Knowing where your marketing efforts stand next to your competitors\u2019 lets you know if you\u2019re on the right track or if you need to tweak some campaigns.\"}),/*#__PURE__*/t(\"p\",{children:[\"LeadBoxer simplifies CPL monitoring so you can focus on optimizing your marketing campaigns. The Segments feature quickly filters leads based on which ad campaign first brought them to your site so you can quickly calculate the CPL without having manually use a cost per lead formula for each campaign. When it\u2019s time to optimize, use the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"website and email tracking feature\"})}),\" to identify which lead behaviors warrant retargeting. Get started today and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/start/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"try out LeadBoxer for free\"})}),\".\"]})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Imagine you have a lead in your CRM, basically other than their name you don't know anything about them. What if you're able to find details like their company, location, job title, and other relevant information.\"}),/*#__PURE__*/e(\"p\",{children:\"Now that same lead which was is your CRM was just a random lead. After enriching that with relevant data you're able to qualify the lead for sales. This is called lead enrichment.\"}),/*#__PURE__*/t(\"p\",{children:[\"What is lead enrichment and how do you incorporate it into your sales process and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platform-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CDP software\"})}),\"? This guide will cover all of that and more. By the end, you\u2019ll know how to uncover lead details on autopilot so you can close more deals with ease.\"]}),/*#__PURE__*/e(\"p\",{children:\"To get started, keep reading or \u201Djump ahead\u201D to these sections:\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Lead Enrichment?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-enrichment/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead enrichment\"})}),\" is the process of data enrichment that gives your sales team enhanced insight into a prospective customer. With this data, sales reps can better understand how qualified prospects are and what's the best way to interact with them so they can close the deal.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lead enrichment is often presented in a profile that gives sales reps an overview of the prospect.\"}),/*#__PURE__*/e(\"img\",{alt:\"overview of the prospect for sales team\",className:\"framer-image\",src:\"https://framerusercontent.com/images/E0WL2XFysSo2UqIeDbWeZsCg38.png\",srcSet:\"https://framerusercontent.com/images/E0WL2XFysSo2UqIeDbWeZsCg38.png?scale-down-to=512 512w,https://framerusercontent.com/images/E0WL2XFysSo2UqIeDbWeZsCg38.png 898w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Types of lead enrichment data points can include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identifying info about individuals, such as job title, email address, contact information, and social media profiles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Firmographic info, like a company\u2019s industry, location, and size\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead behavior, like how often a lead visits your company\u2019s website or engages with your email marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead personality info, which can give you guidance on how to engage with an individual\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Basic Steps in Gathering Lead Enrichment Data\"}),/*#__PURE__*/t(\"p\",{children:[\"Lead enrichment process is closely tied to lead generation and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/demand-generation-marketing-strategies-tips-and-tricks/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"demand generation marketing\"})}),\". When you generate a new lead in the funnel, you should also have systems in place that gather additional data to help you qualify and understand that lead in detail.\"]}),/*#__PURE__*/e(\"p\",{children:\"There are a few ways to generate and enrich new leads.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Capture with a form\"}),/*#__PURE__*/e(\"p\",{children:\"With this method, prospective customers learn about your company through email, social media, or blog posts. Prospects then give some of their personal information in exchange for a special offer, such as a white paper, demo, or free trial of your product.\"}),/*#__PURE__*/e(\"img\",{alt:\"special offer form for prospective customers\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tdich8KTBNcElcWKJtPP4V6jMJ0.png\",srcSet:\"https://framerusercontent.com/images/tdich8KTBNcElcWKJtPP4V6jMJ0.png?scale-down-to=512 512w,https://framerusercontent.com/images/tdich8KTBNcElcWKJtPP4V6jMJ0.png 639w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"When a lead fills out a form in exchange for an offer, enrichment really begins to happen.\"}),/*#__PURE__*/t(\"p\",{children:[\"Take a look at this \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-capture-pages-strategies-and-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation form\"})}),\" from Salesforce. Visitors who want to start a free trial of Salesforce\u2019s product first have to answer a series of questions:\"]}),/*#__PURE__*/e(\"img\",{alt:\"lead generation form from salesforce\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qiDt3s6CDmVcRsBw7KY8WWsehXc.png\",srcSet:\"https://framerusercontent.com/images/qiDt3s6CDmVcRsBw7KY8WWsehXc.png?scale-down-to=512 512w,https://framerusercontent.com/images/qiDt3s6CDmVcRsBw7KY8WWsehXc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qiDt3s6CDmVcRsBw7KY8WWsehXc.png 1281w\"}),/*#__PURE__*/e(\"img\",{alt:\"lead generation form salesforce\",className:\"framer-image\",src:\"https://framerusercontent.com/images/se39SJZlhAFWMgMn0RQH1svpXk.png\",srcSet:\"https://framerusercontent.com/images/se39SJZlhAFWMgMn0RQH1svpXk.png?scale-down-to=512 512w,https://framerusercontent.com/images/se39SJZlhAFWMgMn0RQH1svpXk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/se39SJZlhAFWMgMn0RQH1svpXk.png 1281w\"}),/*#__PURE__*/e(\"img\",{alt:\"free trial form from salesforce\",className:\"framer-image\",src:\"https://framerusercontent.com/images/SOkeor1WQ31Dkn1AFrfW9rhRMos.png\",srcSet:\"https://framerusercontent.com/images/SOkeor1WQ31Dkn1AFrfW9rhRMos.png?scale-down-to=512 512w,https://framerusercontent.com/images/SOkeor1WQ31Dkn1AFrfW9rhRMos.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SOkeor1WQ31Dkn1AFrfW9rhRMos.png 1280w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://www.salesforce.com/form/signup/de/freetrial-elf-v2-c/?d=70130000000EqoP\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Once submitted, this info is sent to the marketing and sales team\u2019s customer relationship management (CRM) software, where it\u2019s turned into a lead profile that\u2019s already populated with several data points about the individual and the company he or she represents.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Search social media\"}),/*#__PURE__*/t(\"p\",{children:[\"Another way to find and learn more about \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leads is through social media\"})}),\". LinkedIn is often considered as an excellent source of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/b2b-lead-generation-101/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B leads\"})}),\". There are several \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/linkedin-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free and paid strategies\"})}),\" for finding leads and enrich your leads.The most basic way to find and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/linkedin-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"enrich leads with LinkedIn\"})}),\" is to first create a list of companies that fit your ideal customer profile, also search LinkedIn for those companies. Their profiles often include many relevant data points, such as company size and location. You can also zero in on the employees that most likely have the authority to buy your product. Hence improving your conversion rates.\"]}),/*#__PURE__*/e(\"p\",{children:\"After finding all this info, you\u2019ll need to manually input the data into the lead\u2019s profile within your CRM.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Automate Lead Enrichment\"}),/*#__PURE__*/e(\"p\",{children:\"There are several tools available that automatically gather lead enrichment data and sync it with your CRM or other software. Determining which one is best for your business depends on the kind of data you want. Here are just a few to get you started.\"}),/*#__PURE__*/e(\"h3\",{children:\"LeadBoxer\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" makes it possible to identify and enrich leads without capturing their data through a form. With LeadBoxer, you can \",/*#__PURE__*/e(o,{href:{webPageId:\"j363Bhd0k\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"identify visitors to your website\"})}),\" who would otherwise remain anonymous, and then populate their profile with contact info.\"]}),/*#__PURE__*/e(\"img\",{alt:\"lead enrichment data from leadboxer\",className:\"framer-image\",src:\"https://framerusercontent.com/images/puKyDQpbZhHCln0kcOwrwbTUhI.jpg\",srcSet:\"https://framerusercontent.com/images/puKyDQpbZhHCln0kcOwrwbTUhI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/puKyDQpbZhHCln0kcOwrwbTUhI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/puKyDQpbZhHCln0kcOwrwbTUhI.jpg 1235w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer also records lead's online behavior, such as how much time they spent on a certain webpage or what resources they\u2019ve downloaded. This gives your team insight into what topics or pain points are most relevant to individual prospects.\"}),/*#__PURE__*/e(\"p\",{children:\"To give your team even more of an edge, LeadBoxer scores leads so sales reps know exactly who is most likely to close. With a tool like LeadBoxer, your team will spend more time pursuing the most promising prospects and none of it chasing dead ends.\"}),/*#__PURE__*/e(\"h3\",{children:\"VisitorTrack\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.netfactor.com/visitortrack/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"VisitorTrack\"})}),\" is similar to LeadBoxer in that it can identify and track website visitors that would otherwise remain anonymous.\"]}),/*#__PURE__*/e(\"img\",{alt:\"website visitors tracking from visitortrack\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qDmWazRcHVxmXRArIsIpv088mE.png\",srcSet:\"https://framerusercontent.com/images/qDmWazRcHVxmXRArIsIpv088mE.png?scale-down-to=512 512w,https://framerusercontent.com/images/qDmWazRcHVxmXRArIsIpv088mE.png 974w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://netfactor.com/visitortrack/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"VisitorTrack further enriches leads with \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/intent-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"intent data\"})}),\". \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-intent-data-can-increase-sales-conversions/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Intent data\"})}),\" tells you whether or not a lead is in the market to buy a product like the one you offer. It works by tracking and analyzing certain context clues, like what kind of topics a lead has been searching for around the web.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Crystal\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.crystalknows.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Crystal\"})}),\" is an app that tells you how to communicate with and pitch to a prospect. It works by gathering data about a prospect from their LinkedIn profile and around the web and then crafting clear dos and don\u2019ts that are unique to that person.\"]}),/*#__PURE__*/e(\"img\",{alt:\"communication with a prospect from crystal\",className:\"framer-image\",src:\"https://framerusercontent.com/images/0FW7CFxYpkjcEmWsHu1y6H46IM.jpg\",srcSet:\"https://framerusercontent.com/images/0FW7CFxYpkjcEmWsHu1y6H46IM.jpg 516w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://www.crystalknows.com/how-crystal-works\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"If you want to walk into any conversation with a lead feeling confident about your communication style, Crystal is worth checking out.\"}),/*#__PURE__*/e(\"h2\",{children:\"CRMs and Lead Enrichment\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s usually possible to integrate a separate lead enrichment software with your main CRM so that both tools automatically work together.\"}),/*#__PURE__*/e(\"p\",{children:\"However, if you prefer having an all-in-one system, consider using a CRM that comes equipped with needed features. Also most of these CRM helps you with lead routing where you can automatically assign your leads across the sales team.\"}),/*#__PURE__*/e(\"p\",{children:\"These are just a few of the most popular choices.\"}),/*#__PURE__*/e(\"h3\",{children:\"HubSpot Sales\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/sales\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"HubSpot Sales\"})}),\" is a CRM that lets you track and accelerate everyone in your sales pipeline. There are also several helpful features that uncover new leads and enrich the ones you have.\"]}),/*#__PURE__*/e(\"img\",{alt:\"predictive lead scoring from hubspot\",className:\"framer-image\",src:\"https://framerusercontent.com/images/LAAPWj4wYWD7c1GIFBxip7ygI.png\",srcSet:\"https://framerusercontent.com/images/LAAPWj4wYWD7c1GIFBxip7ygI.png?scale-down-to=512 512w,https://framerusercontent.com/images/LAAPWj4wYWD7c1GIFBxip7ygI.png 974w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/sales/sales-leads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"HubSpot can show you who is visiting your site, how often they visit, and what pages they\u2019re most interested in. It also logs which emails they open and what links they click on. Predictive lead scoring then prioritizes the prospects that are most likely to become customers. Hence marketers and sales teams can focus right kind of leads for lead nurturing and right kind of leads for sales.\"}),/*#__PURE__*/e(\"h3\",{children:\"Sugar Sell\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.sugarcrm.com/solutions/sugar-sell/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sugar Sell\"})}),\" is a sales CRM solution from \",/*#__PURE__*/e(o,{href:\"https://www.sugarcrm.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SugarCRM\"})}),\". The platform includes a feature called Sugar Hint, which automates lead enrichment.\"]}),/*#__PURE__*/e(\"img\",{alt:\"lead enrichment automation from sugar sell\",className:\"framer-image\",src:\"https://framerusercontent.com/images/DIA6UZhGEU9sxgcvwadWembm8A.png\",srcSet:\"https://framerusercontent.com/images/DIA6UZhGEU9sxgcvwadWembm8A.png?scale-down-to=512 512w,https://framerusercontent.com/images/DIA6UZhGEU9sxgcvwadWembm8A.png 770w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://www.zdnet.com/article/sugarcrm-launches-hint-aims-for-relationship-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Sugar Hint gathers data from social media, news, and business sources, and then automatically offers insight and intelligence within the platform. Sugar Hint can also give you actionable intel so you know to act when prospects are most engaged, open to upsell or cross-sell opportunities, or at risk of churning.\"}),/*#__PURE__*/e(\"h3\",{children:\"Freshsales\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.freshworks.com/freshsales-crm/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Freshsales\"})}),\" is a CRM offered by Freshdesk. The platform comes with AI-based lead scoring and automatic profile enrichment.\"]}),/*#__PURE__*/e(\"img\",{alt:\"automatic profile enrichment from freshsales\",className:\"framer-image\",src:\"https://framerusercontent.com/images/3u2D28HIMkeKfKoiOS9BbulAmc.png\",srcSet:\"https://framerusercontent.com/images/3u2D28HIMkeKfKoiOS9BbulAmc.png?scale-down-to=512 512w,https://framerusercontent.com/images/3u2D28HIMkeKfKoiOS9BbulAmc.png 530w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(o,{href:\"https://www.freshworks.com/freshsales-crm/lead-management/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"With Freshsales, you no longer have to spend hours combing through LinkedIn for info or doing manual data entry. Their lead enrichment helps you dig into leads social media accounts and publicly-listed info, then saves the data for you.\"}),/*#__PURE__*/e(\"h2\",{children:\"Benefits of Automated Lead Enrichment\"}),/*#__PURE__*/e(\"p\",{children:\"Automated lead enrichment increases the efficiency of your sales process in a few ways:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It reduces the time sales reps spend manually mining lead data on social media platforms or around the web\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead scoring tells reps which leads to focus their time and energy on converting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Insights guide reps on when and how to interact with leads so they\u2019re more likely to make the sale\"})})]}),/*#__PURE__*/e(\"p\",{children:\"All of these factors work together to increase your team\u2019s productivity, and ultimately, your revenue.\"}),/*#__PURE__*/e(\"p\",{children:\"Automated lead enrichment can also help improve your lead generation efforts. Without automated it, you may find yourself relying on lengthy lead generation forms like the Salesforce example shown earlier in this article. However, the longer the form, the more likely that some prospects will lose interest and leave the page before completing it.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re using the right lead enrichment tool, you can shorten or in some cases forgo the form. LeadBoxer, for example, only requires an email before you can start a free trial.\"}),/*#__PURE__*/e(\"img\",{alt:\"the best lead enrichment tool\",className:\"framer-image\",src:\"https://framerusercontent.com/images/dgHGp6SIu8ygzN6Rc134IPs0.png\",srcSet:\"https://framerusercontent.com/images/dgHGp6SIu8ygzN6Rc134IPs0.png?scale-down-to=512 512w,https://framerusercontent.com/images/dgHGp6SIu8ygzN6Rc134IPs0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/dgHGp6SIu8ygzN6Rc134IPs0.png 1164w\"}),/*#__PURE__*/e(\"p\",{children:\"Prospective customers can start using the product for less effort, and since they only have to submit their email, they\u2019re less likely to become distracted or navigate away before submitting their info.\"}),/*#__PURE__*/e(\"p\",{children:\"By attracting more leads and enriching their data later, you can further optimize your lead-to-conversion rate.\"}),/*#__PURE__*/e(\"h2\",{children:\"Start Using Lead Enrichment Today\"}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s no doubt about it: lead enrichment can massively improve the efficiency of your sales process. The goal of lead enrichment is to help with lead conversion, close more deals faster, and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-checkout-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase your revenue\"})}),\" with less effort.However, manual lead enrichment can be a time-consuming and inefficient process. The key to getting the most out of it is to use a tool that automatically mines as much data as possible, then gives you actionable insight into each prospect. The same goes for \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/10-best-sales-intelligence-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales intelligence tools\"})}),\".LeadBoxer can help. With LeadBoxer, you can identify anonymous website visitors or enrich profiles of existing leads with contact info, company details, and their online behavior. LeadBoxer then creates a score that tells you whether or not a lead is worth pursuing. Take it for a spin and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/start/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"try LeadBoxer for free today\"})}),\".\"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you were to focus on only one channel for your company\u2019s lead generation, it should be LinkedIn.\"}),/*#__PURE__*/t(\"p\",{children:[\"The numbers show that the platform isn\u2019t just a good choice for B2B marketers - it\u2019s the best. The conversion rates are higher and the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/cost-per-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"cost per lead\"})}),\" is lower compared to other advertising networks. Plus, there are plenty of ways to do LinkedIn lead gen for free, and a couple of tools that make the process easy.\"]}),/*#__PURE__*/e(\"p\",{children:\"This guide will dig into the benefits, the paid and free strategies, and the tools that help streamline LinkedIn lead generation. By the end, you\u2019ll have a method for generating leads on LinkedIn.\"}),/*#__PURE__*/e(\"p\",{children:\"Use the links below to navigate to each section:\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Benefits of Using LinkedIn Lead Generation\"}),/*#__PURE__*/e(\"p\",{children:\"Why bother with LinkedIn? Why not focus on generating leads with search engine advertising, cold email outreach, display networks, email marketing, or more high-traffic social media platforms like Facebook or Twitter?\"}),/*#__PURE__*/e(\"p\",{children:\"Simply put, LinkedIn is where professionals go to level up in business. The average user might log on to stay informed about what\u2019s happening in their industry, look for new employees to add to their team, or seek out tools that can optimize their team\u2019s workflows.\"}),/*#__PURE__*/e(\"p\",{children:\"If your business offers a solution to their needs, LinkedIn is the best environment for attracting their attention.\"}),/*#__PURE__*/e(\"p\",{children:\"There are a few other reasons why LinkedIn is the best place to generate leads for B2B companies:\"}),/*#__PURE__*/e(\"h3\",{children:\"It\u2019s made up of professionals with purchasing power\"}),/*#__PURE__*/t(\"p\",{children:[\"Over \",/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2016/get-proof--the-case-for-b2b-marketing-on-linkedin--infographic-\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"20% of LinkedIn users\"})}),\" can make buying decisions for their companies. That\u2019s at least 61 million senior-level influencers and 40 million decision makers that your business could be connecting with. It\u2019s also the most-used social media platform amongst Fortune 500 companies, so there\u2019s a good chance your potential customers are already on the site.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Its users are extremely active\"}),/*#__PURE__*/t(\"p\",{children:[\"LinkedIn has over 500 million total users, and over half of them (\",/*#__PURE__*/e(o,{href:\"https://www.omnicoreagency.com/linkedin-statistics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"260 million\"})}),\", to be exact) actively use the platform every month. Of those 260 million users, 44% log on daily. That means a lot of potential \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tracking-lead-engagement-over-time/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leads to engage\"})}),\" with on a regular basis.\"]}),/*#__PURE__*/e(\"h3\",{children:\"LinkedIn lead generation is one of the most effective\"}),/*#__PURE__*/t(\"p\",{children:[\"Those 100+ million decision making users are proven to take action. The site\u2019s own content marketing blog ran the numbers and found that 80% of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/b2b-lead-generation-101/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B leads generated\"})}),\" through social media come from LinkedIn.There are plenty of case studies to back up the claim, too. Simplus, a Salesforce partner, says that \",/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/blog/best-practices--marketing-metrics/2019/the-2019-marketing-benchmarks-cheat-sheet-\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"70% of their website form fills\"})}),\" have come directly from LinkedIn. NetBrain Technologies Inc. \",/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2016/get-proof--the-case-for-b2b-marketing-on-linkedin--infographic-\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"doubled their click-through-rate\"})}),\" with LinkedIn ads and saw 94% of leads generated accepted by sales team.\"]}),/*#__PURE__*/e(\"h3\",{children:\"LinkedIn lead generation converts more leads for less\"}),/*#__PURE__*/e(\"p\",{children:\"There are ways to do LinkedIn lead generation for free, but even if you go with a paid strategy. For B2B businesses, LinkedIn offers much high-quality leads compared to running a similar ad campaign on a search engine or another social media platform.\"}),/*#__PURE__*/t(\"p\",{children:[\"HubSpot aggregated all of their customer\u2019s results with LinkedIn Sponsored Content and found that while the ads have a higher cost-per-click than Google Ads, they also have \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/customers/linkedin-ads-data\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"double the conversion rate\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"adwords\",className:\"framer-image\",src:\"https://framerusercontent.com/images/oqCLa14fYnjBovqAAsuhP60VyJg.jpg\",srcSet:\"https://framerusercontent.com/images/oqCLa14fYnjBovqAAsuhP60VyJg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oqCLa14fYnjBovqAAsuhP60VyJg.jpg 903w\"}),/*#__PURE__*/e(\"p\",{children:\"With a $1,000 ad budget, you could generate 11 conversions for only $90 each on LinkedIn, while the same budget with Google Ads would generate 8 conversions for $125 each.\"}),/*#__PURE__*/e(\"h3\",{children:\"Its targeting audiences are tailor-made for B2B lead generation\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/make-linkedin-ads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn Ads\"})}),\" allow marketers to get extremely granular about the audiences they want to target. These are just a few of the \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/help/lms/answer/722/targeting-options-for-linkedin-advertisements?lang=en\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"many targeting options\"})}),\":-\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company industry, size and name\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Job title, function and seniority\"})})}),/*#__PURE__*/t(\"p\",{children:[\"While competitors like Facebook Ads also allow marketers to \",/*#__PURE__*/e(o,{href:\"https://thedigiterati.com/employer-job-title-targeting-back-facebook-ads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"target users by employer and job title\"})}),\", workplace networking is not the primary purpose of the platform. It\u2019s possible that some users may not be listing their employment info at all, making this a less than ideal channel for reaching target audiences.\"]}),/*#__PURE__*/e(\"h3\",{children:\"LinkedIn lead generation: the go-to choice for B2B marketers\"}),/*#__PURE__*/t(\"p\",{children:[\"According to the Sophisticated Marketer\u2019s Guide to LinkedIn, \",/*#__PURE__*/e(o,{href:\"https://wp.leadboxer.com/wp-content/uploads/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"94% of B2B marketers\"})}),\" use LinkedIn to distribute content. This means that either a lot of B2B marketers are wrong, or a lot of people are on to something.\"]}),/*#__PURE__*/e(\"p\",{children:\"In either case, you\u2019d be remiss to pass up on what 94% of your competitors are already taking advantage of. Also content marketing has always been one of the best practices to generate leads.\"}),/*#__PURE__*/e(\"h2\",{children:\"Free Strategies for Finding Leads on LinkedIn\"}),/*#__PURE__*/e(\"p\",{children:\"Many of the actions you already do on a daily basis in LinkedIn can help you find leads. You might only need to think a little more strategically in order to get the most out of your time on the platform.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few examples:-\"}),/*#__PURE__*/e(\"h3\",{children:\"Publish articles\"}),/*#__PURE__*/t(\"p\",{children:[\"Articles are the best way to generate attraction from your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/determining-your-ideal-client-profile/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"ideal clients\"})}),\" and articles can also help your LinkedIn account position itself as an expert in your industry. You can use them to anticipate and answer prospect's questions, which can instill confidence that you\u2019re the right choice when it comes to solving their problem.\"]}),/*#__PURE__*/e(\"p\",{children:\"Publishing articles on LinkedIn comes with benefits you can\u2019t get from blogging on your site alone:-\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your content gets shared with your connections and followers in their news feeds and sometimes in their notifications.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users that aren\u2019t already in your network can follow you from your article, so the next piece you publish will automatically appear in their feed.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If your profile is visible, your article is searchable both on and off the platform.\"})})}),/*#__PURE__*/e(\"p\",{children:\"This is a great, free option for establishing your authority without having to convince users to navigate away from the site.\"}),/*#__PURE__*/e(\"h3\",{children:\"Post daily updates\"}),/*#__PURE__*/e(\"p\",{children:\"Posting daily updates to your LinkedIn Page or Showcase Page is a great way to stay top-of-mind with your connections. Your updates will appear on their home feed, so it works as free, organic advertising.\"}),/*#__PURE__*/e(\"p\",{children:\"Note that this doesn\u2019t mean you need to publish a unique piece of content every day. Here are a few suggestions for how to keep this step quick and easy:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Repurpose content shared to your other social media accounts\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Link to existing blog posts or resources on your site\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Direct users to your most recent newsletter\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share your take on news from your industry\"})})}),/*#__PURE__*/e(\"p\",{children:\"The name of the game is to make use of the content you already have and keep updating your page as often as possible.\"}),/*#__PURE__*/e(\"h3\",{children:\"Join groups\"}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn Groups are where people from the same industry can discuss interests, share insights, and ask questions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"linkedin\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6wMcF5fC0fQhpRmx3CAxMI4JY.jpg\",srcSet:\"https://framerusercontent.com/images/6wMcF5fC0fQhpRmx3CAxMI4JY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/6wMcF5fC0fQhpRmx3CAxMI4JY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/6wMcF5fC0fQhpRmx3CAxMI4JY.jpg 1227w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/search/results/groups/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"They\u2019re great places for networking with potential leads, and you can establish your expertise by answering questions or offering resources that are relevant to the conversation.\"}),/*#__PURE__*/e(\"p\",{children:\"However, it\u2019s important not to join a group and then immediately begin pushing your product or service. This comes off as disingenuous and can repel leads instead of attracting them. Build up a relationship with them first before making any sort of offer or pitch.\"}),/*#__PURE__*/e(\"h3\",{children:\"Engage with a targeted list of users\"}),/*#__PURE__*/e(\"p\",{children:\"Your business should already have a set of criteria for what constitutes your ideal client. Use this criterion to search for users that fit the bill, then create a curated list of leads to begin LinkedIn outreach.\"}),/*#__PURE__*/e(\"p\",{children:\"With LinkedIn, it\u2019s far more common for people to accept requests for connections from people they already know or have had some interaction with.\"}),/*#__PURE__*/e(\"p\",{children:\"Before you click the \u201Cconnect\u201D button, see if you can\u2019t interact with leads in another way. The most obvious choice is to like or comment on an article they\u2019ve written or shared.\"}),/*#__PURE__*/e(\"p\",{children:\"Once your connection has been accepted, continue to engage with them on a regular basis. This could include endorsing them for skills or congratulating them when they announce news about their business.\"}),/*#__PURE__*/e(\"p\",{children:\"This level of engagement will gradually warm you up to your lead. They\u2019ll remember who you are the next time they see your articles or updates in their feed, and they also may be more likely to answer a personalized message about your product or service once you finally send it their way.\"}),/*#__PURE__*/e(\"h3\",{children:\"Engage with current clients\"}),/*#__PURE__*/e(\"p\",{children:\"Referrals from current clients are a strong way to find new leads. If you already have a solid relationship with your client, asking for a referral might be as simple as firing off a quick email.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re not as familiar with them, you can grease the wheels by leaving a recommendation for them on their LinkedIn Page, or endorsing them for skills and expertise. This will keep you top-of-mind and they\u2019ll also be more likely to return the favor.\"}),/*#__PURE__*/e(\"h2\",{children:\"Paid Strategies for Finding Leads on LinkedIn\"}),/*#__PURE__*/t(\"p\",{children:[\"If you don\u2019t have the time or capacity to use the free \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/creating-a-top-lead-strategy-in-2023/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"strategies for finding leads\"})}),\" on LinkedIn, consider the platform\u2019s paid advertising options for your lead generation efforts.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Sponsored Content\"}),/*#__PURE__*/e(\"p\",{children:\"Sponsored Content refers to all of LinkedIn\u2019s native ad formats. These ads run in the LinkedIn feed across desktop and mobile for the target audience that you specify.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"sponsored content\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QNmqN7CGCErWhzQgJhK06TCnV4.jpg\",srcSet:\"https://framerusercontent.com/images/QNmqN7CGCErWhzQgJhK06TCnV4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/QNmqN7CGCErWhzQgJhK06TCnV4.jpg 803w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/native-advertising\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"There are a few possible formats, including single image ads, video ads, and carousel image ads.\"}),/*#__PURE__*/t(\"p\",{children:[\"Use \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/help/linkedin/answer/49014\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Direct Sponsored Content\"})}),\" if you want to share content in the LinkedIn feed to specific audiences without having to publish the content on your LinkedIn Page or Showcase Page. This is especially useful if you want to run slight variations of a campaign geared toward different target audiences.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Sponsored InMail\"}),/*#__PURE__*/e(\"p\",{children:\"Sponsored InMail reaches your target audience directly by delivering personalized messages through LinkedIn messenger.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/7XhHWz52DJ78HCWgPpaAx5Wdefc.jpg\",srcSet:\"https://framerusercontent.com/images/7XhHWz52DJ78HCWgPpaAx5Wdefc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/7XhHWz52DJ78HCWgPpaAx5Wdefc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/7XhHWz52DJ78HCWgPpaAx5Wdefc.jpg 1038w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/sponsored-inmail\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"Source\"})})})}),/*#__PURE__*/e(\"p\",{children:\"With Sponsored InMail, you can send personalized invites to webinars or events, promote a product or service, or encourage downloads of white papers, eBooks, and other resources.\"}),/*#__PURE__*/e(\"p\",{children:\"Sponsored InMail messages are only delivered when a user is active, and delivery frequency caps ensure that your message gets noticed when it matters most.\"}),/*#__PURE__*/t(\"p\",{children:[\"VistaVu Solutions is a business management software company for the oilfield and energy industries. They used Sponsored InMail as part of their strategy and were able to achieve a \",/*#__PURE__*/e(o,{href:\"https://wp.leadboxer.com/wp-content/uploads/linkedin-vistavu-case-study-en-us.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"23.8% conversion rate\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{children:\"Lead Gen Forms\"})}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn Lead Gen Forms can be added to your Sponsored Content or Sponsored InMail to help collect leads from within the platform without asking visitors to go off-site. Use them to offer resources in exchange for their information.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1wJ2GxHgOPiYs9zCdPJTvxImu0U.jpg\",srcSet:\"https://framerusercontent.com/images/1wJ2GxHgOPiYs9zCdPJTvxImu0U.jpg?scale-down-to=1024 544w,https://framerusercontent.com/images/1wJ2GxHgOPiYs9zCdPJTvxImu0U.jpg 606w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/native-advertising/lead-gen-ads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Using LinkedIn lead generation ads will automatically populates the form with the user\u2019s data so they can sign up with the click of a button. This decreases the chance that a user will lose interest and navigate away.\"}),/*#__PURE__*/t(\"p\",{children:[\"IR, a performance management software company from Australia, used Lead Gen Forms with Sponsored Content to reach their target audience. With this strategy, IR was able to achieve a \",/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/case-studies/ir\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2x increase in conversion rates\"})}),\" and reduced their cost per lead by 44%.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Dynamic Ads\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/dynamic-ads?src=go-pa&trk=sem_lms_gaw&veh=Google_Search_NAMER_US_Brand-LMS_Alpha_DR_AllLanguages_297001678313__linkedin+dynamic+ads_c__aud-646700002970:kwd-359777725829_729033536&gclid=Cj0KCQjwz6PnBRCPARIsANOtCw2Up1IHZlxwyjUESkrpDFaIEF66-P8y9byJAL1hPdA4M00pbr8g-aYaAnorEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Dynamic Ads\"})}),\" appear in the sidebar on LinkedIn and work in a few different ways.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"dynamic ads\",className:\"framer-image\",src:\"https://framerusercontent.com/images/C30tlbfoRdJE4xqbzuLLQwQyNQ.jpg\",srcSet:\"https://framerusercontent.com/images/C30tlbfoRdJE4xqbzuLLQwQyNQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/C30tlbfoRdJE4xqbzuLLQwQyNQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/C30tlbfoRdJE4xqbzuLLQwQyNQ.jpg 1275w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/dynamic-ads?src=go-pa&trk=sem_lms_gaw&veh=Google_Search_NAMER_US_Brand-LMS_Alpha_DR_AllLanguages_297001678313__linkedin%20dynamic%20ads_c__aud-646700002970:kwd-359777725829_729033536&gclid=Cj0KCQjwz6PnBRCPARIsANOtCw2Up1IHZlxwyjUESkrpDFaIEF66-P8y9byJAL1hPdA4M00pbr8g-aYaAnorEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"There are Follower Ads (pictured here) which encourage the targeted audience to follow your LinkedIn Page or Showcase Page.\"}),/*#__PURE__*/e(\"p\",{children:\"Spotlight Ads look similar to Follower Ads but drive users to your site or landing page with a clear call-to-action.\"}),/*#__PURE__*/e(\"p\",{children:\"Content Ads allow users to download content, such as a white paper, then stores lead info directly in your LinkedIn Campaign Manager.\"}),/*#__PURE__*/e(\"h3\",{children:\"Display Ads\"}),/*#__PURE__*/t(\"p\",{children:[\"Display Ads are images that run in the right column and above the fold. According to the company, users are \",/*#__PURE__*/e(o,{href:\"https://wp.leadboxer.com/wp-content/uploads/lms-display-advertising-onesheet.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3x as likely\"})}),\" to engage with content when exposed to both Sponsored Content and Display Ads.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/bMx5T0bIzBlsSypZIoAqxMwEDCs.jpg\",srcSet:\"https://framerusercontent.com/images/bMx5T0bIzBlsSypZIoAqxMwEDCs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/bMx5T0bIzBlsSypZIoAqxMwEDCs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/bMx5T0bIzBlsSypZIoAqxMwEDCs.jpg 1244w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/marketing-solutions/display-advertising?src=go-pa&trk=sem_lms_gaw&veh=Google_Search_NAMER_US_Brand-LMS_Alpha_DR_AllLanguages_345342757611__linkedin%20message%20ads_c__aud-646700002970:kwd-776430877917_729033536&gclid=Cj0KCQjwz6PnBRCPARIsANOtCw05HwrHv9NPn3WdVrVyjpCU6eLmPJzBVI5YWp9erpA6NWpExdnQBuIaAgnXEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"Source\"})})})}),/*#__PURE__*/t(\"p\",{children:[\"Even when used on their own, case studies show that Display Ads are an effective form of advertising for B2B companies. Analytics software SAS used Display Ads to drive downloads for their whitepapers. The result was that their cost per lead was \",/*#__PURE__*/e(o,{href:\"https://wp.leadboxer.com/wp-content/uploads/lms-sas-case-study.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"10% the cost\"})}),\" of the most expensive competing publisher.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn Lead Generation Tools That Will Help You\"})}),/*#__PURE__*/e(\"p\",{children:\"From browser extensions to full-on software, there are several automation tools out there that will help you get more leads out of LinkedIn. Each has very different functions.\"}),/*#__PURE__*/e(\"p\",{children:\"Some, like Skrapp.io, will only help you find email addresses, while a tool like LeadBoxer can automatically find b2b marketing leads (and their contact information) that are already interested in your business.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s one thing to generate leads through LinkedIn. It\u2019s another to actually turn them into customers. \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" helps you identify visitors to your website, calculate their value as a lead, then retarget them with paid advertising, for example through effective LinkedIn lead generation campaigns until they become clients.Let's say you\u2019ve published several articles on LinkedIn. Those articles then attracted \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/identify-website-visitors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"visitors to your website\"})}),\". With the LeadBoxer \",/*#__PURE__*/e(o,{href:\"https://docs.leadboxer.com/article/66-lead-pixel\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead Pixel\"})}),\" installed, you\u2019ll be able to identify those individuals down to the company they work for, their specialties, and even their work email:\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"leadboxer\",className:\"framer-image\",src:\"https://framerusercontent.com/images/GZc2IHRkg8h7zS9ATPMpf0ENlc.jpg\",srcSet:\"https://framerusercontent.com/images/GZc2IHRkg8h7zS9ATPMpf0ENlc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/GZc2IHRkg8h7zS9ATPMpf0ENlc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/GZc2IHRkg8h7zS9ATPMpf0ENlc.jpg 1235w\"}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer also calculates a leadscore for visitors who engage with your website. This score gives you an idea of how likely that prospect is to convert, so you know whether or not they\u2019re worth pursuing.\"}),/*#__PURE__*/e(\"p\",{children:\"You can then use that information to create a highly targeted ad campaign on LinkedIn. Recall that LinkedIn allows you to target people by company name and job title, so theoretically, you could run one campaign aimed at a single individual with a high LeadScore.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn Sales Navigator\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/sales-solutions/sales-navigator\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn Sales Navigator\"})})}),/*#__PURE__*/e(\"span\",{children:\" is LinkedIn\u2019s own solution for prospecting and finding leads. It enhances the platform\u2019s existing features to give you a more premium experience. The most obvious example is its Advanced Lead Search function. With Advanced Lead Search, you can enter the characteristics of your ideal client in order to find the most relevant prospects. \"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/10ChsG82nxl06S9uZrkax1kBaE.jpg\",srcSet:\"https://framerusercontent.com/images/10ChsG82nxl06S9uZrkax1kBaE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/10ChsG82nxl06S9uZrkax1kBaE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/10ChsG82nxl06S9uZrkax1kBaE.jpg 1076w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.linkedin.com/sales-solutions/sales-navigator\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Sales Navigator can also make recommendations about who is most likely your best point of contact at a target company. It\u2019ll tell you if something big happens, like a potential lead who has a job change.\"}),/*#__PURE__*/e(\"p\",{children:\"While Sales Navigator can give you an extended look at who has visited your LinkedIn profile within the last 90 days, it can\u2019t identify who has visited your site or indicate how interested they are in your company.\"}),/*#__PURE__*/e(\"h3\",{children:\"Skrapp\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.skrapp.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Skrapp.io\"})}),\" is a Chrome extension that helps you extract email addresses from profiles on LinkedIn. It also integrates with LinkedIn Sales Navigator, so you can use both at once.\"]}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.skrapp.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Skrapp.io has a few other capabilities that help round it out. There\u2019s a company search feature that allows you to find the email address of anyone working in any organization, regardless of whether or not they\u2019re on LinkedIn. There\u2019s also a cloud dashboard that helps store and segment all your lead emails.\"}),/*#__PURE__*/e(\"p\",{children:\"All in all, it\u2019s a nice, lightweight tool for small or single-member businesses on a budget.\"}),/*#__PURE__*/e(\"h3\",{children:\"Crystal\"}),/*#__PURE__*/t(\"p\",{children:[\"Say your lead has made it to the next step of the pipeline and it\u2019s time to make a pitch. That\u2019s where \",/*#__PURE__*/e(o,{href:\"https://www.crystalknows.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Crystal\"})}),\" comes in.\"]}),/*#__PURE__*/e(\"p\",{children:\"With Crystal, you can get a feel for things such as how prospects prefer to communicate and what pitching strategies they respond best to. Crystal extracts data about your lead from LinkedIn and other places around the web in order to offer insights about their personality and suggestions about how to talk to them.\"}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2K7VmXhjwilpZ2BINHqDT77r14.jpg\",srcSet:\"https://framerusercontent.com/images/2K7VmXhjwilpZ2BINHqDT77r14.jpg 516w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.crystalknows.com/how-crystal-works\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"This provides a much-needed edge the next time the two of you talk. No more \u201Cwinging it\u201D in calls or meetings.\"}),/*#__PURE__*/e(\"p\",{children:\"Crystal also helps you write better emails and faster, so it doubles as a productivity booster.\"}),/*#__PURE__*/e(\"h3\",{children:\"LeadFuze\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadfuze.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadFuze\"})}),\" works like a souped-up version of LinkedIn Sales Navigator. Like Sales Navigator, it can search LinkedIn for leads in specific roles and industries, but LeadFuze takes it a step further by looking at what a lead\u2019s ad budget is, what software they already use, and whether or not they\u2019re hiring.\"]}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadfuze.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"LeadFuze comes with an AI-powered personal assistant that can automatically generate leads for you. Fuzebot, as it\u2019s known, crawls the web looking for new leads that match your established criteria, then automatically updates your records for you.\"}),/*#__PURE__*/e(\"p\",{children:\"Fuzebot even verifies email addresses before adding them to your list of leads, that way you\u2019ll never have an email bounced back to you.\"}),/*#__PURE__*/e(\"h3\",{children:\"Discoverly\"}),/*#__PURE__*/e(\"p\",{children:\"Discoverly is a Chrome browser extension that claims to make social networks work better together. In short, it cross-checks various social networks to show you if you have any more mutual connections in common.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s an example of how it might look on LinkedIn:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"discoverly\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Rat1LvXca0TEjtGUyUQuFiWkB4.jpg\",srcSet:\"https://framerusercontent.com/images/Rat1LvXca0TEjtGUyUQuFiWkB4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Rat1LvXca0TEjtGUyUQuFiWkB4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Rat1LvXca0TEjtGUyUQuFiWkB4.jpg 1234w\"}),/*#__PURE__*/e(\"p\",{children:\"Source (Discoverly)\"}),/*#__PURE__*/e(\"p\",{children:\"Assuming that the person in this example matched your criteria for an ideal lead, you could then leverage your mutual Facebook connections (made visible thanks to Discoverly) to introduce yourself and strike up a conversation.\"}),/*#__PURE__*/t(\"p\",{children:[\"In short, Discoverly helps you \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/understanding-warm-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"warm up leads\"})}),\" before making contact with them.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Dux-Soup\"}),/*#__PURE__*/t(\"p\",{children:[\"Many of the free LinkedIn lead generation strategies covered in the previous section are time-consuming. \",/*#__PURE__*/e(o,{href:\"https://www.dux-soup.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Dux-Soup\"})}),\" is a Chrome extension that puts those tasks on autopilot so you can go back to focusing on closing deals.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"dux soup\",className:\"framer-image\",src:\"https://framerusercontent.com/images/VSc2YswUNO7rSQ9gDZ4vHRF89VI.jpg\",srcSet:\"https://framerusercontent.com/images/VSc2YswUNO7rSQ9gDZ4vHRF89VI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/VSc2YswUNO7rSQ9gDZ4vHRF89VI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/VSc2YswUNO7rSQ9gDZ4vHRF89VI.jpg 1232w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://chrome.google.com/webstore/detail/dux-soup-for-linkedin-aut/ppdakpfeaodfophjplfdedpcodkdkbal\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Basically, Dux-Soup builds relationships on your behalf by sending automated messages, automatically endorsing connections, and even auto-following new profiles.\"}),/*#__PURE__*/e(\"p\",{children:\"You can then organize leads by tagging profiles and taking notes on them. This data can also be exported as a CSV file to upload into whatever CRM you\u2019re using.\"}),/*#__PURE__*/e(\"h2\",{children:\"Start Generating More Leads for Less with LinkedIn\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re a B2B company, then statistically you\u2019re more likely to find your next \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leads-on-linkedin/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead on LinkedIn\"})}),\". There are several paid and free strategies that will help you find them, but some of these strategies can be tedious and time-consuming. For the best results, you\u2019ll need a tool or two to help you make sense of things.The best strategy is to publish some content (whether it\u2019s an article or an ad) on the platform that attracts users to your site. You can then use a tool like \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" to identify those visitors, rank them by likeliness to convert, then retarget them with a highly focused LinkedIn ad.\"]}),/*#__PURE__*/e(\"p\",{children:\"This strategy takes all the guesswork out of who is a promising prospect, so you can contact them with confidence that they\u2019re ready to hear from you.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/request-demo-and-trial/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Schedule demo\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Looking for more qualified leads?\"}),\"We offer Lead Identification and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead intelligence\"})}),\" through website & email tracking\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Watch Video or Book Demo \"})})})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Account based selling (ABS) has been around for some time, and is \",/*#__PURE__*/e(o,{href:\"https://trends.google.com/trends/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"gaining popularity\"})}),\". Organizations are seeing the real impact of this tactic, leading to increased sales and more revenue.\"]}),/*#__PURE__*/e(\"p\",{children:\"While the typical sales strategy targets a single point of contact within an organization, account based selling works differently. Rather than focusing sales efforts on a single person, this methodology takes a broader approach.\"}),/*#__PURE__*/t(\"p\",{children:[\"This strategy may be too elaborate for business-to-consumer (B2C) products. This approach is better suited to large-scale, enterprise-level \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/b2b-sales/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"b2b sales\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Read about account-based selling, and discover how to use this strategy in your sales process effectively. This ABS guide should help you decide if this sales approach is right for your organization.\"}),/*#__PURE__*/e(\"p\",{children:\"Continue reading or use the following links to jump ahead to these topics:\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Account Based Selling?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.saleshacker.com/account-based-sales/#s1\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Account based selling\"})}),\" (ABS) is a hyper-focused, ultra-personalized sales strategy. This approach targets entire accounts rather than concentrating on a specific person within a company. With this strategy, we treat every account as a market of one.\"]}),/*#__PURE__*/e(\"p\",{children:\"This involves a multi-touch, multi-channel process that targets a variety of touchpoints within an organization. The usual sales strategy focuses on closing sales with individuals. In contrast, account-based selling targets the entire organization.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"what is a structure of account based selling\",className:\"framer-image\",src:\"https://framerusercontent.com/images/vTgE9MSZk6xFAoOldqoi9HsLVd4.png\",srcSet:\"https://framerusercontent.com/images/vTgE9MSZk6xFAoOldqoi9HsLVd4.png?scale-down-to=512 512w,https://framerusercontent.com/images/vTgE9MSZk6xFAoOldqoi9HsLVd4.png 974w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://mapmycustomers.me/blog/account-based-sales-and-what-it-means-for-your-sales-targets/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"ABS vs. Account Based Marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"Account based selling and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/account-based-marketing-tactics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"account-based marketing\"})}),\" (ABM) go hand-in-hand. The overall goal of the process is to identify target accounts and inch them closer to a sale. Rather than having sales and marketing departments that \u201Chand-off\u201D duties to one another, this strategy blends the two.\"]}),/*#__PURE__*/e(\"p\",{children:\"Your sales and marketing teams need to work together more closely than in most organizations.\"}),/*#__PURE__*/t(\"p\",{children:[\"In a company-wide effort, these teams need to work together. They should focus on the right accounts and create a clear strategy. The process involves first identifying key decision-makers with a pain point, then targeting them with personalized \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/sales-outreach-using-ai/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales outreach\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"This strategy can work alongside marketing nurture campaigns to move key contacts closer to a sale.\"}),/*#__PURE__*/e(\"h2\",{children:\"Who Should Use Account Based Selling?\"}),/*#__PURE__*/t(\"p\",{children:[\"In a recent \",/*#__PURE__*/e(o,{href:\"https://www.saleshacker.com/account-based-sales/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"survey\"})}),\" involving ten corporate leaders, seven leaders said they are investing more in account based strategies. However, this approach isn\u2019t suitable for every organization.\"]}),/*#__PURE__*/e(\"p\",{children:\"As this methodology involves your entire business, you must have enough resources to implement account-based selling framework. Before changing your current business model to an account-based model, decide if this approach is right for you.\"}),/*#__PURE__*/e(\"p\",{children:\"Ask yourself the following five questions before you're planning to leverage benefits of account-based selling.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Who is your average customer?\"}),/*#__PURE__*/e(\"p\",{children:\"Understanding your potential customers can help you decide if ABS is the ideal approach. If you usually sell to small businesses, you may want to consider a different strategy. Since ABS requires a lot of manpower and resources from you, focusing on these businesses is usually not efficient.\"}),/*#__PURE__*/t(\"p\",{children:[\"Unfortunately, the picture is a little unclear for mid-market customers. Experts claim that \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/sales/account-based-sales\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"any deal size less than $50,000\"})}),\"\\xa0in lifetime value shouldn't utilize an account-based selling approach. If you\u2019re a business that offers enterprise solutions, you may already have high-value accounts that are well-suited for account based sales.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. How long does your sales cycle last?\"}),/*#__PURE__*/e(\"p\",{children:\"A good account-based selling strategy takes time to develop. It can take months to create an effective selling model. That said, this approach is better suited for longer sales cycles. If your average sales journey lasts for at least three months, ABS may be right for you.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. How much do you know about your ideal customers?\"}),/*#__PURE__*/e(\"p\",{children:\"Account based selling involves hyper-focus on your audience. This laser-precision approach requires an in-depth understanding of your ideal customers. If you're unsure where you fit in the market or lack adequate data, you should consider a different strategy.\"}),/*#__PURE__*/e(\"img\",{alt:\"ideal customer infographic\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tPOygbLZY3XjvFS8t0gXNL5aWY.png\",srcSet:\"https://framerusercontent.com/images/tPOygbLZY3XjvFS8t0gXNL5aWY.png?scale-down-to=512 512w,https://framerusercontent.com/images/tPOygbLZY3XjvFS8t0gXNL5aWY.png 1024w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://brandingcompass.com/ideal-customers/define-your-ideal-customer-demographic-and-psychographic-segmentation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"4. How many stakeholders are involved in the average deal?\"}),/*#__PURE__*/e(\"p\",{children:\"While the average sales approach targets one or two stakeholders, this can cause problems. For instance, this tactic could backfire if that contact quits the job, continues leave, gets sick, or takes a vacation.\"}),/*#__PURE__*/e(\"p\",{children:\"By targeting multiple stakeholders, it's far less likely for a deal to fall through the cracks. The more eyes on your sales process, the higher the chance of closing the sale. The account-based selling model is a multi-threaded approach. This means that a wide variety of stakeholders participate.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. What\u2019s the nature of your offerings?\"}),/*#__PURE__*/t(\"p\",{children:[\"Account-based sales strategy is a detailed, precisely integrated process \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/cross-domain-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"across multiple\"})}),\" facets of your organization. Therefore, this approach is well suited to subscription-based products. If your messaging is clear and consistent, these customers are likely to stay with your product or service.\"]}),/*#__PURE__*/e(\"p\",{children:\"ABS marketing through subscription-based products also provides the opportunity for upselling and cross-selling. If your business offers multiple services, add-ons, and packages for important clients, consider using account-based selling.\"}),/*#__PURE__*/e(\"h2\",{children:\"How Content is Used in ABS\"}),/*#__PURE__*/t(\"p\",{children:[\"Similar to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/inbound-vs-outbound-marketing\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"inbound marketing\"})}),\" techniques, you can use content in account-based selling gear up a specific audience. Additionally, both inbound marketing and ABM use different content at different stages in the sales cycle.\"]}),/*#__PURE__*/e(\"p\",{children:\"As previously mentioned, account-based selling requires a company-wide approach. So all teams should collaborate to develop audience-focused content for the various accounts and personas.\"}),/*#__PURE__*/e(\"p\",{children:\"Below, you will discover a variety of content types and tactics that you can use in an ABS strategy. We categorize these by the level of effort needed for execution.\"}),/*#__PURE__*/e(\"h3\",{children:\"Low-effort\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Blog posts, infographics, and short videos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Social media engagement\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mail\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Voicemail\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reports/data research\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Medium-effort\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Workshop\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Business case\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Webinars\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Custom report\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"High-effort\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Trials\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company workshop\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"traditional and account based marketing comparison\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ayv6B8MXZKTynWRINk3SqfZiU.png\",srcSet:\"https://framerusercontent.com/images/ayv6B8MXZKTynWRINk3SqfZiU.png?scale-down-to=512 512w,https://framerusercontent.com/images/ayv6B8MXZKTynWRINk3SqfZiU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ayv6B8MXZKTynWRINk3SqfZiU.png 1261w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.beacondigitalmarketing.com/blog/account-based-marketing-digital-tactics\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Following the Sale\"})}),/*#__PURE__*/t(\"p\",{children:[\"Targeting your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-engagement-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customers with engaging content\"})}),\" doesn\u2019t stop when you close a sale. Content that focuses on ABS continues to perform long after the deal closes. After all, customer satisfaction is a core element of ABS marketing efforts.\"]}),/*#__PURE__*/e(\"p\",{children:\"If your customers aren\u2019t satisfied, chances are they won\u2019t renew, upgrade, or buy again in the future. After the sale is complete, you'll want to\\xa0continue to provide valuable content to keep loyalty and engagement high.\"}),/*#__PURE__*/e(\"p\",{children:\"This can be achieved with:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"12px\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"rgb(25, 27, 35)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Training sessions: \"}),\"These can help your customers understand more about your products.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Executive check-ins: \"}),\"This involves meetings, preferably quarterly, to discuss what\u2019s going on with the account. These discussions should involve both buyer and seller executives.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User events: \"}),\"To boost exposure and excitement for your product and brand, facilitate events to bring your customers together.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Developing Your Target Account List\"}),/*#__PURE__*/t(\"p\",{children:[\"After you narrow down your target accounts, choose your contacts, and decide on the content, it's time to create an account list. To simplify the process, ABS experts encourage organizations to \",/*#__PURE__*/e(o,{href:\"https://terminus.com/blog/identify-tier-target-accounts-abm-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"categorize target lists into different tiers.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Your company should then allocate a certain amount of resources and attentiveness for each level. The smallest tier should receive the highest amount of care, while the largest tier should receive fewer resources.\"}),/*#__PURE__*/e(\"p\",{children:\"While it varies from one company to the next, your first tier will typically consist of 20 to 50 accounts. These customers should receive thorough research and one-on-one, personalized communication.\"}),/*#__PURE__*/e(\"p\",{children:\"The next tier typically includes about 200 accounts. The specific industries and personas of these groups determine the amount of personalization and care they receive. Because of the many facets involved in the process, these campaigns can last for several weeks.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/sales-enablement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Sales rep and sales development teams\"})}),\" must provide assistance in choosing target accounts. This is because these professionals play a key role in converting prospects through their selling approach. Therefore, excluding them from the sales model and decision-making process is an inefficient practice.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to Implement an ABS Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"After reading this guide on account-based selling, you might still feel unsure about how to use this model in your organization. If that\u2019s true, you are not alone.\"}),/*#__PURE__*/e(\"p\",{children:\"Transitioning to ABS is one of the most common roadblocks for organizations across the country. Although people understand the value of changing processes, they still struggle with execution.\"}),/*#__PURE__*/e(\"p\",{children:\"Because organizations have different processes and best practices, implementing ABS looks different for many companies. If you are using a high-volume, fast-paced method, switching to an account-based approach can be tricky. Instead make the switch over time in stages to use account-based selling.\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you\u2019ve developed your ideal customer profile and chosen suitable accounts, allocate 30% of your organization into \",/*#__PURE__*/e(o,{href:\"https://www.lucidchart.com/blog/why-use-tiger-teams\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"tiger teams\"})}),\". Members of these specialized teams are skilled professionals tasked with a specific goal within an account.\"]}),/*#__PURE__*/e(\"p\",{children:\"Before getting started, you must choose which metrics to track. After starting the process and seeing a positive impact, you can then allocate 50% of your company. If you continue to gain traction, increase to 75%, then eventually 100%.\"}),/*#__PURE__*/e(\"p\",{children:\"As for how long this transition should take, most companies notice improvements within 12 to 24 months. Those who find early success typically have close-knit marketing and sales departments.\"}),/*#__PURE__*/e(\"p\",{children:\"Although account based selling can be a complicated topic to understand, we hope this ABS guide provides some clarity. While the transition may not be an easy one, this change could propel your business to new heights.\"}),/*#__PURE__*/e(\"p\",{children:\"If you run a large company, account-based selling can boost your revenue and enhance customer satisfaction.\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In a previous article\\xa0we discussed why \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/warm-leads-better-than-cold-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"warm leads are better for your business\"})}),\"\\xa0and may have gotten ahead of ourselves. So, we decided to double back and try to understand what are warm leads.\"]}),/*#__PURE__*/e(\"img\",{alt:\"cold warm hot leads\",className:\"framer-image\",height:\"196\",src:\"https://framerusercontent.com/images/Zd0SkQ34j9QfjVHOMG9skKlCp9g.png\",srcSet:\"https://framerusercontent.com/images/Zd0SkQ34j9QfjVHOMG9skKlCp9g.png?scale-down-to=512 512w,https://framerusercontent.com/images/Zd0SkQ34j9QfjVHOMG9skKlCp9g.png 760w\",style:{aspectRatio:\"760 / 393\"},width:\"380\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Every company needs to follow up and nurture leads as part of its sales process. There are many types of warm leads. Examples are either individuals who have expressed an interest in your company in the past, or people with whom you wish to establish a relationship.\"}),/*#__PURE__*/t(\"p\",{children:[\"Specific examples of activities that make a lead warm are: filling in an online form and asking for more information on a certain product, signing up for a webinar, or making connections with the staff of a particular organisation.Whereas cold leads are taken by surprise and often turn negative, warm leads are formed out of a pre-existing relationship or expression of interest. That's the difference between cold and warm leads. Hence it's easier to approach a potential sale, and places warm leads on top of cold leads in the sales cycle. Warm leads result in more effective \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/4-best-ted-talks-for-sales-professionals/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales talk\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why are Warm Leads Beneficial?\"}),/*#__PURE__*/t(\"p\",{children:[\"Think of it this way: \",/*#__PURE__*/e(\"em\",{children:\"Would you like it if someone tried to sell you something within the first five minutes of knowing you?\"}),\" Not likely. The same applies to your customers. They may resent it when your company pushes a product/service on them, and are more likely to walk away. They may even remember your company in a negative light.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u2014\"}),/*#__PURE__*/t(\"h3\",{children:[\"Improve ROI and increase sales.\",/*#__PURE__*/e(\"br\",{}),\"Qualify and manage warm leads.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(o,{href:\"https://app.leadboxer.com/sign-up\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Start using LeadBoxer today. Free trial.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\u2014\"}),/*#__PURE__*/e(\"p\",{children:\"This is exactly why warm leads are preferred. Businesses, especially small ones, rely on warm leads to establish a level of trust with potential clients until they are ready to make a purchase. Building trust is a key part of selling. The warmer the lead, the better the chance of making a sale.\"}),/*#__PURE__*/e(\"p\",{children:\"Sizeable companies have systems in place for a formal sales process. These systems involve introducing the brand to a potential customer, referred to as the lead.\"}),/*#__PURE__*/t(\"p\",{children:[\"The more a lead becomes exposed to the name and message of the brand, the more they begin to trust the brand over time. Warm leads show interest in your brand in such a way that closing sales becomes easy. In fact, companies boasting of solid, well-conceived \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tracking-lead-engagement-over-time/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales processes are adept at monitoring calls, messages, emails\"})}),\", and outreach. This ensures that each sales rep understands precisely where every lead is in the process.\"]}),/*#__PURE__*/e(\"h2\",{children:\"\u2018Warm Leads\u2019 Are Opportunities\"}),/*#__PURE__*/e(\"p\",{children:\"The term \u201Cwarm leads\u201D is quite flexible. For example, any prospect that has been referred to a business website also qualifies as a warm lead, even though the organisation did not contact that prospect directly. Just the fact that the referrer recommended that particular company to the prospect means that an indirect connection has formed between the company and the lead.\"}),/*#__PURE__*/e(\"p\",{children:\"It is not necessary that the prospect know the business; simply knowing the person who referred them to the company is enough. In this case, the referrer serves as a sort of middleman, which means that generating warm leads is not a linear process.\"}),/*#__PURE__*/e(\"p\",{children:\"There is a flexibility associated with warm leads that is missing in others. This makes them all the more lucrative.\"}),/*#__PURE__*/e(\"p\",{children:\"When a potential customer contacts the business for information, they often look for the phone number. They may also fill out a form on the website to request a call back. Such prospects are intrigued to go through all the effort to reach out to the business by themselves,Likelihood without knowing anything about the company. This shows just how easy it is to work with warm leads rather than cold leads in lead generation.\"}),/*#__PURE__*/e(\"h2\",{children:\"Warm Leads Increase Conversion Likelihood\"}),/*#__PURE__*/e(\"p\",{children:\"Though there is still some amount of rapport building to be done on your part, warm leads are simpler to convert into sales than cold leads. The fact that the business had previously established a connection or contact with the prospect is indicative of the fact that they already had some amount of trust between them.\"}),/*#__PURE__*/e(\"p\",{children:\"This is the reason why the prospect will actually read or listen to whatever you have to say. They are ready to invest their time, and will not be as quick to walk away from the product or service as a result.\"}),/*#__PURE__*/e(\"p\",{children:\"Warm leads are actually quite pleasant from the standpoint of the salesperson. They find it easier to distinguish between warm leads and cold leads and interact with the former; all it requires is a little bit of common sense and practice on their part. In the end, what matters the most is the way the prospect views the interaction, instead of how the business classifies it.\"}),/*#__PURE__*/e(\"p\",{children:\"When talking to a warm lead, a company should introduce itself first. Then, you should quickly mention any past connections with the prospect. The way they respond should be an indication whether the sales team should pursue this lead for conversion or not. The moment you get some sort of acknowledgement about your connection with the prospect, you need to move forward in the sales funnel.\"}),/*#__PURE__*/e(\"p\",{children:\"A business is better off investing efforts on warm and qualified leads rather than cold leads due to the higher probability of conversion. You might have ten cold leads in your campaign, but compared to them one warm lead in your campaign is always a better use of your time.\"}),/*#__PURE__*/e(\"p\",{children:\"Firstly, it is difficult to try and monitor ten cold leads. A person who is familiar with your name or the name of your company and who is ready to make an invest in your services or products will be easier to pin down, rather than the phone numbers of people who have never even heard of you.\"}),/*#__PURE__*/e(\"h2\",{children:\"Generating Warm Leads\"}),/*#__PURE__*/t(\"p\",{children:[\"Some companies resort to paying for long \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/build-strong-email-list/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email list\"})}),\" and phone numbers. But this cold approach is a hit-and-miss, and less effective than building and nurturing existing relationships with customers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Your time and money is better spent elsewhere, namely creating new relationships and conversations with interested parties. Such a process can be time-consuming, but the payoff is always greater. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/cold-calling-is-dead\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Cold calling\"})}),\" isn\u2019t something that their sales people enjoy, but they need to do it as part of their job.\"]}),/*#__PURE__*/e(\"p\",{children:\"The trick is converting the cold leads into warm prospects, thereby increasing the chances of a successful sale by the sales team. Some of the most effective methods are given below.\"}),/*#__PURE__*/e(\"h2\",{children:\"Blog Creation\"}),/*#__PURE__*/t(\"p\",{children:[\"If you have an expert \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/happy-sales-team/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales team\"})}),\" on your payroll, chances are you won\u2019t have to work too hard to reach out to customers who know nothing about your business; instead the sales lead will come to you. It becomes possible through the creation of a website that also hosts a blog offering good content. This, in turn, forms a lead nurturing process that sets your company up with warm and hot sales leads.\"]}),/*#__PURE__*/t(\"p\",{children:[\"All you need to do is research, create a blog with the help of one of\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.webbuildersguide.com/website-builder-categories/website-builders-for-business/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"platforms for business\"})}),\" and share good content on your blog. The blog creates a platform to help attract prospects particular a type of lead interested in your business, products (or) services.\"]}),/*#__PURE__*/e(\"p\",{children:\"This not only improves the SEO but automatically alters the feel of the conversation. The tables are now turned in your direction, it's warm leads vs you because prospects understand that you have valuable insight to provide them before they even engage you directly.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead Capture Techniques\"}),/*#__PURE__*/e(\"p\",{children:\"Get your prospects to visit your website by setting up a well-aimed blog. However, you should make it a point to know who those site visitors are before they leave. Otherwise, it would all be in vain.\"}),/*#__PURE__*/t(\"p\",{children:[\"Use \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-capture-pages-strategies-and-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead capturing\"})}),\" to get the details you require about your visitors. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead capturing\"})}),\" involves creating helpful content that solves the problems of your personas. This could be \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/top-b2b-lead-magnet-examples/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead magnet\"})}),\", which can be as simple as e-book, Free webinar, or something of those sorts.\"]}),/*#__PURE__*/t(\"p\",{children:[\"You need to link your blog readers to a specific \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-make-a-high-converting-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" that requests them to fill up a quick form. As soon as the form is submitted, allow them to access the lead magnet for free. Once you have their email run an effective email campaign for these subscribers to warm them up about business and offerings.\"]}),/*#__PURE__*/e(\"p\",{children:\"Through email marketing catch their interests frequently to make your way towards building a relationship.\"}),/*#__PURE__*/e(\"h2\",{children:\"Using a CRM System\"}),/*#__PURE__*/e(\"p\",{children:\"It is best if your company uses CRM software. This ensures that none of the information you gleaned from your leads go to waste. You will find lots of different tools on the Internet that not only monitor who visited your website, but what they looked at, when they visited, and what offers they downloaded as well. The purpose of this data is to provide you with a clearer picture of your lead and initiate a sales conversion if needed.\"}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer integrated with your CRM system allows a sales representative from your team to understand the lead readiness to buy from you via assigning a lead score to each individual lead. This score is usually anywhere between 1-100, the higher the score the higher will be the probability to convert warm leads.\"}),/*#__PURE__*/e(\"h2\",{children:\"Harnessing the Power of Social Media\"}),/*#__PURE__*/t(\"p\",{children:[\"It is important you know \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/generate-leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"how to use social media\"})}),\" for the benefit of your company. Simply opening accounts on social networking sites is not going to help; you must know how to get the most out of them. It helps if you begin by thinking long-term.\"]}),/*#__PURE__*/t(\"p\",{children:[\"You will be able to generate the initial interest via a clever post or a giveaway. New leads are always appreciated, but you should also have a plan on how to plan on building on that foundation. Otherwise, you are going to lose any lead as soon as you get it.\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Social media\"})}),\" metrics are a great way to become familiar with your audience and their needs. Not to mention, a great way to generate warm leads.\"]}),/*#__PURE__*/e(\"p\",{children:\"However, you should first determine the market you wish to cater to. Also, it is important to link your company\u2019s posts, tweets, and updates with the landing page. This will give visitors the chance to know your company even better.\"}),/*#__PURE__*/e(\"h2\",{children:\"Cross Promotions and Referrals\"}),/*#__PURE__*/t(\"p\",{children:[\"Warm leads aren\u2019t always the tricky affair that people make them out to be. For instance, customer referrals are a great way to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/free-tools-generate-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"generate business-to-business leads\"})}),\". Customer referrals are built out of trust.\"]}),/*#__PURE__*/e(\"p\",{children:\"Another great option is cross promotions with other businesses. This method provides a cost-effective, easy and quick way to get more warm leads; leads who you otherwise would never have been able to gain access to. This is a highly exciting prospect. Planning cross promotions carefully is a great way to tap into an audience base that has high interest in your product.\"}),/*#__PURE__*/e(\"h2\",{children:\"Webinars and Face-to-Face\"}),/*#__PURE__*/t(\"p\",{children:[\"Despite the rise of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/generate-leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"social media\"})}),\" techniques, the old-fashioned approach is long from dead. It works wonders, especially in the form of executive events and webinars, where it is possible to interact directly with the lead.\"]}),/*#__PURE__*/e(\"p\",{children:\"Due to the overwhelming focus on technology in the current digital age, the old ways are easy to overlook. But, these methods were used for a very long time and with good reason \u2013 they were effective. Because at the end, leads are people just like you and us, it builds when you listen from someone face-to-face rather than the content online.\"}),/*#__PURE__*/e(\"p\",{children:\"So your company should try this out. Even telemarketing could be one of the strategies to generate warm leads who are ready to buy if done right.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Outreach\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Generating a warm lead through email\"})}),\" is possible if you email one of the higher-ups in the organisation and ask for a referral down to the correct individual, or email the decision maker directly. Irrespective of your approach, a lot rides on the subject line of your email. It needs to be interesting enough for the lead to actually read it and open the mail.\"]}),/*#__PURE__*/e(\"p\",{children:\"There is a particular way to develop effective cold email subject lines. Use the names of the leads in the subject line only if it makes sense. Keep the subject as specific as possible. Make the subject line as personal as you can so that it appeals to the lead, and turns it warm.\"}),/*#__PURE__*/t(\"p\",{children:[\"Make sure that the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email\"})}),\" doesn\u2019t sound too much like a marketing email. Try to keep it casual yet professional. You could try experimenting with a question format for the subject line of the email. Always make sure that you deliver what was promised in the subject line in the actual email.\"]}),/*#__PURE__*/e(\"p\",{children:\"Customers are no longer the same, and sales and marketing are trying to keep up. The rise of search engines and social media, businesses and individuals do not have to wait for sales people to approach them. They themselves can go looking for the things they want and choose whichever company offers the same. Sales and marketing work together to bring in warm leads. This helps create more business than cold leads ever could.\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Pop culture would have you believe that the most important part of any sales journey is the art of closing a deal. Equally important, however, is how you open it. Pursuing only the most viable prospects with the need, authority, and budget to purchase your product is a winning recipe for securing new accounts. Lead qualification is an essential part of this recipe. But what exactly is it, and how do you do it?\"}),/*#__PURE__*/t(\"p\",{children:[\"In this article, you\u2019ll learn how to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/qualify-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"qualify a sales lead\"})}),\" from the moment they first visit your website all the way through to after an initial discovery call. 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