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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When your sales team loves their job, they are going to thrive. You want to create a work environment that puts a huge smile on your team members faces, because they know that the time they are spending as a member of your team is potentially the highlight of their professional journey. A happy sales team is an efficient sales team. We did some research into how to keep your employees satisfied.\"}),/*#__PURE__*/e(\"p\",{children:\"Here is what we learned:\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Think about happiness often\"}),/*#__PURE__*/e(\"p\",{children:\"If you frequently think about the happiness of your team, you're likely going to be coming up with ways to continue improving happiness level.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, it\u2019s important that you don\u2019t obsess over the pursuit of happiness. According to a \",/*#__PURE__*/e(o,{href:\"https://gruberpeplab.com/pdf/GruberMaussTamir_2011_DarkSideHappiness.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"study\"})}),\" by Yale psychologist June Gruber, there can actually be a dark side to happiness. Meaning, that when you fail to meet increased expectations for happiness, you can actually become unhappy. The study explained: \u201Cthe pursuit of happiness may lead to maladaptive outcomes because it sets people up for disappointment.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"This study is a great reminder that you should remember to think about happiness often, but don\u2019t obsess over it.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Consider what type of team you want to build\"}),/*#__PURE__*/e(\"p\",{children:\"You need to think about the type of team that you want to build and build your culture of happiness and motivation around that.\"}),/*#__PURE__*/e(\"p\",{children:\"Below are some popular types of teams:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Open Team\"}),\": This type of team is willing to try out new experiences and take risks. An open team is often more willing to make decisions that are bigger risks but have greater potential upside.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Extroverted Team\"}),\": This type of team is based around the idea of creating a culture where team members draw energy from each other. This is a highly social and thoughtful type of team.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Agreeable Team\"}),\": This team type is often more compassionate, which means there's a lot of agreeing happening between team members. This means that this type of team is likely to be less willing to take risks and will make decisions on the safer side.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you have a clear idea of the type of team you want to build, it will become a lot easier to build a happy team. It will become easier to build a happy team when you know what type of team you want to build because a clear team vision will allow you to build a cohesive relationship between all team members. The more cohesive and rallied behind a unified vision that a team is, the happy everybody will be.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Be an actionable leader\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a leader, you shouldn\u2019t just be leading. You should also be doing too.\"}),/*#__PURE__*/e(\"p\",{children:'A great leader leads by example, so leaders that just sit back and direct often make team members feel belittled or disconnected from the leader. A strong leader knows what he or she needs to be doing because people will follow a leader based on the quality of his or her actions, rather than the leader simply declaring, \"I am the leader!\"'}),/*#__PURE__*/t(\"p\",{children:[\"When there is a strong leader who is leading by example, a team will be happier. And a happy team means more motivation to drive sales forward and here \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/sales-enablement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales enablement\"})}),\" can help you.\"]}),/*#__PURE__*/e(\"h2\",{children:\"4. Give employees both freedom and responsibility\"}),/*#__PURE__*/e(\"p\",{children:\"Empower your employees to make decisions. When employees, not just leadership, are involved with decision making they instantly feel happier.\"}),/*#__PURE__*/t(\"p\",{children:[\"In Dennis Bakke's book, \",/*#__PURE__*/e(o,{href:\"https://www.amazon.com/dp/B00BE64MAI/ref=r_soa_w_d\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"The Decision Maker\"})})}),\", he shares an interaction between an employee in HR, named Angela, and the CEO of her company:\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201CYou\u2019ve got the responsibility, but you\u2019ve also got the freedom. Think through these questions. Figure out what you think will work best. Do whatever you need to. If you want to connect with other people who are thinking about this, get advice from other businesses, you let me know. Whatever research you need to do, we\u2019ll make it happen. And then come to me with your decisions about how to handle human resources going forward.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CSo you can sign off on them?\u201D Angela challenged.\"}),/*#__PURE__*/e(\"p\",{children:\"Tom shook his head. \u201CNope,\u201D he said. \u201CSo I understand what\u2019s happening in the business.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"This is a simple interaction, but it helps remind us that when employees have the ability to make meaningful choices, they\u2019re going to ultimately be much happier and willing to contribute to the company.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Establish team values\"}),/*#__PURE__*/e(\"p\",{children:\"Every good team has strong values.\"}),/*#__PURE__*/e(\"p\",{children:\"Emphasizing values to team members will help define the path at which ideas come to life; shaping how the team operates and moves a business forward.\"}),/*#__PURE__*/e(\"p\",{children:\"To make your sales team as happy as possible, pick out the simple values that matter the most to your organization. Think about factors such as positivity, creativity, and other cultural values that you know will help enhance the growth of your company.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve done a good job hiring, your team will quickly be able to rally around your team values.\"}),/*#__PURE__*/e(\"p\",{children:\"The ability to rally around a shared set of values will make a team more cohesive and a cohesive team will be happiest working together (which means the success of the team will propel further, faster!).\"}),/*#__PURE__*/e(\"h2\",{children:\"6. Hire the right people\"}),/*#__PURE__*/e(\"p\",{children:\"Hiring the right people is easier said than done. But, if you\u2019re not doing a good job hiring, you\u2019re likely building an unhappy team that won\u2019t work well together.\"}),/*#__PURE__*/t(\"p\",{children:[\"In his book \",/*#__PURE__*/e(o,{href:\"https://www.amazon.com/Good-To-Great-James-Collins/dp/185686863X\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"Good to Great\"})})}),\", author Jim Collins compares the hiring (and firing) process to putting people on a bus:\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201CIf we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we\u2019ll figure out how to take it someplace great.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"This quote is a great reminder as to how important it is to build the right team, by hiring the right people.\"}),/*#__PURE__*/e(\"p\",{children:\"To hire the right people that allow you to build a happy sales team, you should have a very disciplined hiring process. If there\u2019s any doubt in your mind over a person you\u2019re considering hiring, they probably aren\u2019t a good fit. On the reverse side, if you hire somebody and quickly determine they are a bad fit, it\u2019s smart that you let this person go quickly. It\u2019s smart to let this person go because when you keep people around who aren't a good culture fit, it can be detrimental to the company and destroy any shot you have at making a team that works together effectively and is happy.\"}),/*#__PURE__*/e(\"h2\",{children:\"Do you have a happy sales team?\"}),/*#__PURE__*/e(\"p\",{children:\"Before looking at ways that you can improve the happiness of your sales team, you should step back and think about if they\u2019re already happy. If your team is happy, think about why they are happy and maintain that; rather than trying to push the level of happiness forward even more.\"}),/*#__PURE__*/e(\"p\",{children:\"If you have determined some items that you think make your sales team happy, we\u2019d love to hear them. Let us know what\u2019s making your team so happy in the comments.\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When you run an online business, your call-to-action (CTA) buttons are often vitally important to your company.\"}),/*#__PURE__*/e(\"p\",{children:\"In this article, we are going to talk about call-to-action best practices that WILL make people click.\"}),/*#__PURE__*/e(\"p\",{children:\"This means that we are going to look at good examples of call-to-action best practices and buttons so that you can create high converting buttons that boost your businesses success. Even with the great examples and CTA characteristics that we are about to review, it\u2019s important that you remember your call-to-action button is just one web page ingredient. Your CTA button isn\u2019t your magic ingredient, but it\u2019s a key part of the puzzle of the tactics to boost your conversion rate.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Use visually striking colors\"}),/*#__PURE__*/e(\"p\",{children:\"When you are making your button, make sure that the colors are visually striking. Visually striking colors grab the attention of people on web pages, which is why they\u2019re so important to utilize. In addition, the color that you use on your button is most effective when it is a strong contrast against the background it\u2019s placed on.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.cloudcampaign.com/solutions\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Social media scheduling tool\"})}),\" Cloud Campaign did a great job with the call-to-action buttons on their blog. They have a light background, an eye-catching button colors.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nPN6VP9Fjsq7E5wDXzrswxOzALk.png\",\"data-framer-height\":\"162\",\"data-framer-width\":\"1182\",height:\"81\",src:\"https://framerusercontent.com/images/nPN6VP9Fjsq7E5wDXzrswxOzALk.png\",srcSet:\"https://framerusercontent.com/images/nPN6VP9Fjsq7E5wDXzrswxOzALk.png?scale-down-to=512 512w,https://framerusercontent.com/images/nPN6VP9Fjsq7E5wDXzrswxOzALk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nPN6VP9Fjsq7E5wDXzrswxOzALk.png 1182w\",style:{aspectRatio:\"1182 / 162\"},width:\"591\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Use strong verbs and language\"}),/*#__PURE__*/t(\"p\",{children:[\"Using strong verbs and language that inspires your users to do an action is often highly successful. This means that instead of simply writing \u201CClick Here,\u201D you should write, \u201CClick Here \",/*#__PURE__*/t(\"span\",{children:[/*#__PURE__*/e(\"em\",{children:\"Now\"}),\".\u201D Words that also typically do well are Register, Download, Create, and similar (But do \u201CRegister \",/*#__PURE__*/e(\"em\",{children:\"Now\u201D\"}),\" not just \u201CRegister). You get the gist; figure out ways to be direct with your readers and they become a lot likelier to press and do the action that helps your \"]}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/marketers-to-follow/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"business grow\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]}),/*#__PURE__*/e(\"h2\",{children:\"3. Put your CTA buttons in smart locations\"}),/*#__PURE__*/e(\"p\",{children:\"Putting your CTA buttons in smart locations is an obvious step to take, but it\u2019s not uncommon for websites to throw their button in a somewhat random location and hope for the best. The best location(s) for your call-to-action buttons include your header, your footer, or your sidebar. You may also experiment with CTA buttons at the end of a blog post (or even in the middle).\"}),/*#__PURE__*/e(\"p\",{children:\"While call-to-action buttons are important, it\u2019s vital to remember not to go overboard with them. If you put too many CTA\u2019s on your website, you come off as being too salesy and this is counterproductive (and will reduce the number of clicks that you ultimately get).\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Make your button big\"}),/*#__PURE__*/e(\"p\",{children:\"You should make your call-to-action button big (but not too big!). Make your buttons a size that isn\u2019t obnoxious, just a size that\u2019s noticeable. It\u2019s hard to find a good example of this since what can be considered too big is heavily dependent on your own website design. Just use good judgment, and think about your choice of size for your CTA\u2019s and decide how you\u2019d react if you were a visitor to your page.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Use easy to understand copy\"}),/*#__PURE__*/e(\"p\",{children:\"Earlier, we talked about the importance of having a strong copy on your button. But, often, there is a copy before the button that begins to entice a person to complete an action. The copy that leads into your call-to-action button should concisely say what\u2019s going to happen when a person clicks the button, in a convincing way.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here is an example of a great call-to-action button and copy on the \",/*#__PURE__*/e(o,{href:\"https://sumome.com/stories\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SumoMe\"})}),\" blog:\"]}),/*#__PURE__*/e(\"img\",{alt:\"call-to-action best practices sumome\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eN2m9tX36einj4JJPFg43ApPTE.png?originalFilename=call-to-action-best-practices-sumome-1.png\",src:\"https://framerusercontent.com/images/eN2m9tX36einj4JJPFg43ApPTE.png\",srcSet:\"https://framerusercontent.com/images/eN2m9tX36einj4JJPFg43ApPTE.png?scale-down-to=512 512w,https://framerusercontent.com/images/eN2m9tX36einj4JJPFg43ApPTE.png 971w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"If you have any other call-to-action best practices that work for you, we'd love to hear them in the comments below.\"})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Most companies and marketers are very focused on using social media platforms such as Facebook, YouTube, Twitter, Instagram, and LinkedIn. We think that there is one platform, which is often forgotten, which deserves more attention. That platform is SlideShare.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re unaware of what SlideShare is, it is a place for you to upload and share slide decks. While creating and sharing slide decks may initially sound boring, it\u2019s actually a surprisingly informative and fun experience. The fact that slide decks may sound dull, could be why marketers aren\u2019t yet embracing this platform.\"}),/*#__PURE__*/t(\"p\",{children:[\"The lack of use of SlideDeck by mainstream marketing professionals is potentially a huge advantage for the early-adopting and untraditional marketer. In fact, we think that if you become an avid and active SlideShare user, this often-overlooked platform can become one of your biggest weapons in the \",/*#__PURE__*/e(o,{href:\"/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" game.\"]}),/*#__PURE__*/e(\"p\",{children:\"To help convince you that SlideShare is a very powerful content marketing tool, we are going to talk about how to use SlideShare for marketing in this post.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Read below to learn 5 great methods on how to use SlideShare for marketing:\"})}),/*#__PURE__*/e(\"h3\",{children:\"1. Well-designed slides attract an audience\"}),/*#__PURE__*/e(\"p\",{children:\"High-quality presentations on SlideShare help you attract and build a following. When people see a great looking slide deck, they're likely to view, share, and download your presentation.\"}),/*#__PURE__*/e(\"p\",{children:\"A well-designed presentation helps you tap into the massive SlideShare audience. The audience is 60 million unique visitors per month, who generate over 215 million page views! It\u2019s a big audience, of often highly motivated individuals, that you\u2019ll be able to reach and engage with to grow your business.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. How to slide decks work very well\"}),/*#__PURE__*/t(\"p\",{children:[\"To help inspire you to start creating slide decks for SlideShare, we want to suggest a type of slide deck that typically does very well; \",/*#__PURE__*/t(\"span\",{children:[/*#__PURE__*/e(\"em\",{children:\"how to\"}),\" decks.\"]}),/*#__PURE__*/e(\"em\",{children:\"How to\"}),/*#__PURE__*/e(\"span\",{children:\" slide decks not only perform well, but they help you find potential customers at a time when they are looking for a solution for a problem they\u2019re facing at that very moment. It's a great opportunity for you to introduce your company to your target audience in a meaningful way to grow your company.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Slide decks like these typically do very well, and often have hundreds of views within hours.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Use your slides to position yourself as an industry leader\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"SlideShare decks can often be positioned in a similar fashion as white papers, allowing you to give summaries on topics related to your industry. When you make presentations that matter to your target audience easily accessible, in your industry, you have an opportunity not just to connect with the people that matter most to your business, but also to earn their trust. You will earn the trust of these people by showing off your expertise, which makes you look like an industry leader.\"})}),/*#__PURE__*/e(\"h3\",{children:\"4. Take advantage of keywords to get found by more prospective customers\"}),/*#__PURE__*/e(\"p\",{children:\"This method for how to use SlideShare for marketing is an obvious tactic, but often forgotten one. When you create a SlideDeck presentation, you should be using keywords in a calculated way. This means not just having your target keyword in your headline, tag, and description, but also in your actual slides.\"}),/*#__PURE__*/e(\"p\",{children:\"When you use your keyword frequently (but in a subtle way) more people will stumble on your decks while looking for information on the topic that you are covering.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. SlideShare enhances your LinkedIn presence\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"One of the biggest advantages of using SlideShare for marketing comes in the form of enhancing the presence of your company LinkedIn page. Whenever you post a presentation, you should be posting it as a status update on your company page and/or your personal page. And it's a strong \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/linkedin-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn lead generation\"})})}),/*#__PURE__*/e(\"span\",{children:\" tool you can use.\"})]}),/*#__PURE__*/e(\"p\",{children:\"When you post your SlideShare to LinkedIn, you give the people interested in your company an easy way to interact with your brand on LinkedIn. Both LinkedIn and SlideShare work together perfectly (since LinkedIn acquired SlideShare), which means people can view your slides without ever leaving LinkedIn.\"}),/*#__PURE__*/e(\"h3\",{children:\"Get Started\"}),/*#__PURE__*/e(\"p\",{children:\"The only way for you to decide if SlideShare is a good option for your business is to go try it out. This means making a presentation, sharing it with your audience, and then seeing what happens. If your first presentation isn't a massive success, we suggest creating a few to see if you can begin to build up an audience on SlideShare. If you\u2019re consistently creating high slide decks and sharing them, there is no reason why you won\u2019t find success using SlideShare for marketing.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you\u2019re having a hard time collecting qualified leads for you business, you\u2019ll gain a lot of valuable lessons from this article. We are going to explain exactly how to easily generate more leads, using high quality content.\"}),/*#__PURE__*/t(\"p\",{children:[\"Content marketing is one of the most cost efficient ways to generate leads. The leads that you collect with great \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" will be high quality and likelier to convert than most other lead collection methods. These leads have a higher chance of converting to paid customer because when you collect a lead using \",/*#__PURE__*/e(o,{href:\"/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing, you are simultaneously nurturing that lead as you collect it\"})}),\". You are proving your expertise and trustworthiness, which gives a sales prospect a great first encounter with you.\"]}),/*#__PURE__*/e(\"p\",{children:\"With that being said, it\u2019s easy to see that why, for just about every industry, content is king. Content is the quickest way to get found and prove your value to prospective customers. This is why, naturally, companies are rapidly increasing their investment in content creation.\"}),/*#__PURE__*/e(\"p\",{children:\"Content creation is perhaps the best way for B2C or B2B to generate new leads, if a business is trying to avoid traditional advertising routes such as display advertising. According to WebDAM, from their own research, they found that B2B marketers are able to generate, on average, 67% more leads when they blog consistently.\"}),/*#__PURE__*/e(\"p\",{children:\"Blogging works. We know this, and we\u2019ve just started to explain why it works. To help you get started on your content marketing efforts (or simply refine them), we\u2019re going to share how to generate leads with content marketing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 1: Research Like Crazy\"}),/*#__PURE__*/t(\"p\",{children:[\"It's extremely valuable for you to do intense research to boost the quality of your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" efforts. You need to look at what your competitors are doing and decide what they do well or what they're doing inadequately. With a great understanding of your competitors, you will be able to form your own strategy that helps you create better content than the products or services most similar to you.\"]}),/*#__PURE__*/e(\"p\",{children:\"Doing phenomenal research is a part of content generation that is often overlooked. If you don\u2019t overlook it, you\u2019ll make smart choices and create content that drives amazing results.\"}),/*#__PURE__*/t(\"p\",{children:[\"One way that we do research for our content marketing at LeadBoxer is by using the Google Keywords Planner tool. We use this tool, which is offered in \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/google-adwords/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Adwords\"})}),\", to understand the search volumes of our potential posts. We find a target keyword for the post, and then look at how many times people search for that term on average each month.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a screenshot from our internal \u201CLeadBoxer Blog Post Ideas\u201D Google Spreadsheet where we write future blog post ideas and then research their potential effectiveness for driving quality traffic to our website:\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"An additional way that we conduct research to get articles ideas is to simply use the Google suggest feature. We start writing an idea and see what searches Google suggests. Here\u2019s an example of what we see when we search \u201CHow to Collect Leads.\u201D\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We now know that people are searching for these ideas (related to our target topic), which means writing posts about these topics could help us drive even more qualified traffic to our website.\"}),/*#__PURE__*/e(\"p\",{children:\"When you combine the Google Keywords Planner tool and taking advantage of the search suggest feature, you'll discover great content ideas. You'll also be able to get a clear picture as to which post ideas are worth your time and have the biggest potential to increase your sales.\"}),/*#__PURE__*/e(\"p\",{children:\"To receive the biggest sales increase from your content marketing efforts, you need to really understand what type of content the consumer wants.\"}),/*#__PURE__*/t(\"p\",{children:[\"The best way for you to figure out what your customers want is to find out where they currently go to get similar content. For example, if you are going to be writing about \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/inbound-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"inbound marketing\"})}),\" and sales, you might browse Inbound.org and look at which websites repeatedly come up. The websites which constantly have top performing articles on a site like Inbound.org are most likely the information sources that your target audience is already reading.\"]}),/*#__PURE__*/e(\"p\",{children:\"Once you have started writing content, you should spend time digging through your analytics to determine which content you\u2019re creating is the most effective. This means going beyond page views and examining time spent on your site. If your content is good, the average duration of a visit will be much higher than if your content is a dud. If your content is a dud, your targeted traffic will quickly hit the back button or close the browser. You also run the risk of leaving a negative memory of your brand with your target customers when your content is bad, which has long-term negative implications for your company. The gist of this is that you should do your research to know what your users want, and then make sure your content exceeds their expectations.\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 2: Optimize Your Website Pages for Conversions\"}),/*#__PURE__*/t(\"p\",{children:[\"This step may feel somewhat obvious, but a lot of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-make-a-high-converting-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing pages\"})}),\" don\u2019t end up performing well. You need to obsess over your conversion rates and be on a constant quest to improve them.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Interestingly, in Econsultancy's seventh annual \",/*#__PURE__*/e(o,{href:\"https://econsultancy.com/reports/conversion-rate-optimization-report\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Conversion Rate Optimization Report\"})}),\", the group found that a staggering four out of five marketers are unsatisfied with their conversion rates. This means that 80% of marketers should probably be spending a lot more time obsessing over landing pages and trying to find improvements.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you're a marketer, which we're assuming you are since you're reading this post, you need to test your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing pages\"})}),\" like crazy.\"]}),/*#__PURE__*/t(\"p\",{children:[\"When you\u2019re doing content marketing, your blog posts are your landing pages. It\u2019s your responsibility to make these pages send people down your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/conversion-funnels/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion funnel\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"To turn your blog posts into high converting landing pages, below are some of the landing page best practices that you should be following:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have a really good headline that is both clear and concise.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use perfect grammar.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Include items such as testimonials or logos of big clients to show that you\u2019re trustworthy.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Utilize a strong and easy to see call-to-action button.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep everything that is most important above the fold.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make sure any images or videos that you use relate to the copy on the page.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep the page simple and focused on accomplishing your business objectives.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Step 3: Decide What Type of Content You Want to Focus On\"}),/*#__PURE__*/e(\"p\",{children:\"Deciding what type of content you want to focus on is extremely important. If you\u2019re simply making content for the sake of making content, you won\u2019t create the best blog posts and you\u2019re not going to get the results that you want to see.\"}),/*#__PURE__*/e(\"p\",{children:\"To help you ignite your brain so that you can better think of the type(s) of content you want to focus on, we\u2019ve outlined some content types that typically perform best for collecting leads:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"How to\"}),\" posts: You\u2019ve probably noticed that a lot of content marketing headlines start with \u201C\",/*#__PURE__*/e(\"em\",{children:\"How to\"}),\".\u201D This is because these types of posts often do really well, especially on search engines. These types of posts do well on search engines because one of the most common types of searches that people make revolve around the question of how to do a certain thing. It\u2019s a great way to find potential customers who are trying to find a solution to their problem, and they\u2019re going to discover you in their time of need.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Case studies: Writing case studies is a brilliant way to persuade people to start using your product or service. Case studies are a simple tactic for showing potential customers how current customers are using your product, and also help those potential customers imagine how they can effectively use what you offer to solve his or her problem(s).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Whitepapers: Whitepapers are authoritative documents or in-depth reports on certain topics. This type of content is effective because it's a great way to educate your target audience on the issues that matter to them most, while giving you the opportunity to display your methodology and ideology.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Industry definitions: This type of content doesn\u2019t appear to be used too heavily (yet!), which we think is a mistake. Some of the top performing LeadBoxer blog posts (in terms of both traffic and conversions) are our blog posts that define industry terms. We think that these posts are so successful because the people that are looking up these terms are almost always your target audience and are extremely likely to want to try your product when you learn about it. The reader of a definition blog post is in the curious state of mind, and this is something that you can greatly take advantage of to drive your business forward.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Those are just four content types to help inspire you. There are clearly a lot more, but these four have been proven to drive results for various companies, time-and-time again.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Content marketing can be very effective. Attracting an audience to your blog isn\u2019t too hard if your content is; the hard part is making that audience you\u2019ve attracted loyal. When your audience becomes loyal, they end up evangelizing your product or service by reading your blog repeatedly and sharing what they\u2019re reading on your blog with others.\"}),/*#__PURE__*/t(\"p\",{children:[\"Another important thing to keep in mind when you are \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/everything-you-need-to-know-about-b2b-go-to-market-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"crafting your content marketing strategy\"})}),\" is the importance of consistency. If you aren\u2019t consistently producing content, it will be impossible for you to build an audience and generate leads with content marketing.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you liked this piece, you should definitely check Siteoscope's comprehensive article on how to\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.siteoscope.com/blog/generate-website-leads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Generate Leads from Your Website\"})}),\", which includes further research and ideas on the topic.\"]})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Lead generation is an amazingly complex topic, which means that there are a vast variety of books on the topic. Great lead generation ultimately comes down to having a highly optimized sales funnel and way of nurturing leads into sales. Optimizing both of these items can often come down to micro-improvements that really add up; marginal gains in lead generation can drive massive results over time.\"}),/*#__PURE__*/e(\"p\",{children:\"Since there are so many books available on lead generation, we decided to take a look at what is out there is highlight what we consider 3 great books about lead generation. We consider these to be great books about lead generation because they highlight ways to find leads, optimize your sales funnel, and increase the number of sales that you close.\"}),/*#__PURE__*/e(\"p\",{children:\"Have you read any of these great books about lead generation? If you haven\u2019t we think you\u2019d enjoy them and your business would thrive from you learning from them.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Inbound Marketing: Attract, Engage, and Delight\"})}),/*#__PURE__*/e(\"strong\",{children:\", by Brian Halligan and Dharmesh Shah\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Inbound Marketing - Great Books About Lead Generation\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bFTZieaVM0sO172m4nODWguFtc.png?originalFilename=inbound-marketing-1.png\",src:\"https://framerusercontent.com/images/bFTZieaVM0sO172m4nODWguFtc.png\",srcSet:\"https://framerusercontent.com/images/bFTZieaVM0sO172m4nODWguFtc.png?scale-down-to=512 512w,https://framerusercontent.com/images/bFTZieaVM0sO172m4nODWguFtc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bFTZieaVM0sO172m4nODWguFtc.png 1200w\"}),/*#__PURE__*/t(\"p\",{children:[\"This book is essential reading for a marketer or sales professional who uses the Internet for \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/generate-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation\"})}),\" (which should pretty much be everybody!). When you read \",/*#__PURE__*/e(\"em\",{children:\"Inbound Marketing: Attract, Engage, and Delight\"}),\", you learn about how to increase your visibility online. You\u2019ll learn about what the latest lead nurturing tactics are and get advice on how to produce delightful content that helps your potential customers get the information they need and begin to trust your brand.\"]}),/*#__PURE__*/e(\"p\",{children:\"This book spends a fair amount of time explaining why outbound marketing becomes less effective; meaning cold calling, direct mail, and email blasts are not working anymore. In fact, the book even suggests that these methods are causing your brand harm and turning potential customers off from ever using you.\"}),/*#__PURE__*/e(\"p\",{children:\"By reading this book, you\u2019ll learn (or have a solid reminder) that online behavior is rapidly changing. These consumer behavior changes shouldn\u2019t be scary for a marketer, but rather should be embraced as an opportunity.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2. \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content\"})}),/*#__PURE__*/e(\"strong\",{children:\", by Ann Handley\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Everybody Writes - Great Books About Lead Generation\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,oxslKMzQNavnAnsgNwx12eQoQ.png?originalFilename=everybody-writes-1.png\",src:\"https://framerusercontent.com/images/oxslKMzQNavnAnsgNwx12eQoQ.png\",srcSet:\"https://framerusercontent.com/images/oxslKMzQNavnAnsgNwx12eQoQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/oxslKMzQNavnAnsgNwx12eQoQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/oxslKMzQNavnAnsgNwx12eQoQ.png 1200w\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re doing \",/*#__PURE__*/e(o,{href:\"/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" or thinking about doing content marketing, \",/*#__PURE__*/e(\"em\",{children:\"Everybody Writes\"}),\" is an amazing book to read. It\u2019s a great read because it will help you think about how you can better attract and retain customers, using phenomenal content as one of your primary communication tools.Since \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" is becoming an important growth vehicle for a lot of companies, this means that content needs to be written with your brand messaging baked in. You also need to write in a way that makes people know you are an expert in your field and want to engage with your product or service.\"]}),/*#__PURE__*/e(\"p\",{children:\"This book explains why writing matters now (potentially more than ever). The author explains that online, our words are our currency; they tell our customers who we are. This is quite a statement because it is a key reminder that our writing can make or break a business. Bad writing makes a company look dumb, while great writing makes a company look insanely smart and trustworthy.\"}),/*#__PURE__*/t(\"p\",{children:[\"When you write high-quality content, your content becomes an amazing \",/*#__PURE__*/e(o,{href:\"/blog/top-5-lead-generation-platforms/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation tool\"})}),\". You\u2019ll collect more leads when your content is quality. This book is a reminder of how important quality is when you\u2019re writing for your marketing if you want to increase your revenue.\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3. \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Art of Social Media: Power Tips for Power Users\"})}),/*#__PURE__*/e(\"strong\",{children:\", by Guy Kawasaki and Peg Fitzpatrick\"})]}),/*#__PURE__*/e(\"img\",{alt:\"The Art of Social - Great Books About Lead Generation\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ItFwh4mtaWFBzmmZMssoWdljPE.png?originalFilename=the-art-of-social-1.png\",src:\"https://framerusercontent.com/images/ItFwh4mtaWFBzmmZMssoWdljPE.png\",srcSet:\"https://framerusercontent.com/images/ItFwh4mtaWFBzmmZMssoWdljPE.png?scale-down-to=512 512w,https://framerusercontent.com/images/ItFwh4mtaWFBzmmZMssoWdljPE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ItFwh4mtaWFBzmmZMssoWdljPE.png 1200w\"}),/*#__PURE__*/t(\"p\",{children:[\"Social media is an obvious lead generation tool that every business should be using to promote itself. In fact, having no success on social can perhaps determine whether or not your business thrives.In \",/*#__PURE__*/e(\"em\",{children:\"The Art of Social\"}),\", legendary former chief evangelist of Apple, Guy Kawasaki, shares his essential guide for how you can get the most return on investment for your social media marketing efforts.You'll get a ton of tips and tricks on how to grow your social media presence in a focused way in this book. You can use these methods to increase the number of \",/*#__PURE__*/e(o,{href:\"/blog/tips-to-collect-leads-online/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leads you collect online\"})}),\", which will help you speed up the rate at which your business grows.\"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Offering sales prospects free trials is often a very valuable marketing tool. It gives potential customers the opportunity to try your product, with their own data or experiment with how they would ultimately end up working with it.\"}),/*#__PURE__*/e(\"p\",{children:\"Getting users to signup for a free trial is the easy part, making them actually use your product during the trial period is the really hard part. If the person in the free trial isn\u2019t using your product during the trial period, there is no way that you can expect them to actually convert into a paid customer when the trial finishes.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Initial Behavior During a Free Trial\"})}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:\"https://phys.org/news/2015-02-consumer-behavior-free-trials-customer.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"Journal of Marketing Research\"})})}),\" published a study that found that when a customer signs up for a free trial, that person begins using a product much differently than a customer who skipped the trial and paid for the product instantly. The study authors explained that a professional relationship that begins through a free trial, \u201Cinfluences usage and retention behavior, responsiveness to marketing activities, and ultimately how long the consumer will remain with the service.\u201DThe study found that customers who began using a service during a free trial valued a service far less, which means they are typically customers for a shorter amount of time. Unsurprisingly though, the more that free trial users used the service (during their trial), the more likely they were to become \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/paying-saas-customers/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"paying customers\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"This means that when you are crafting your marketing messages for free trial users, you need to think about the challenge you\u2019re trying to overcome. You need to make people in free trials understand how to use a product, and you need to rapidly help them see why their is value in your product for them. You can do this by being intensely focused on explaining what the primary benefits of your product are and highlight the features that you know typically turn a new user into a long-term customer.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Communicate in a Personalized Way\"})}),/*#__PURE__*/e(\"p\",{children:\"If you communicate to a person who is trying your product in a personalized way during their trial, they are much likely to convert into a paid user. This means sounding authentic and genuine, sending your email from your personal work email (not a noreply@ email), and coming up with non-salesy ways to connect to your sales prospect.\"}),/*#__PURE__*/e(\"p\",{children:\"When a person is in the free trial phase of adopting your product, do everything you can to do to let him or her know that you care about them and their experience with your product. If you have meaningful communication with the potential customer, you will leave a lasting impression that makes the person much more likely to convert into a paid user of your product.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Explore Your Data\"})}),/*#__PURE__*/e(\"p\",{children:\"If you aren\u2019t collecting data, you aren\u2019t going to be able to make smart data informed decisions. Collecting data is the only way you\u2019ll have an opportunity to understand how your customers interact with your product (and what they may want to make your product more useful to them).\"}),/*#__PURE__*/e(\"p\",{children:\"When you are exploring your data, you should be searching for the action(s) that instantly make a person more likely to convert to being a long-term user of your product. For example, if you\u2019re a site like Tumblr, you may find that the instant somebody changes their site to a custom theme they become a long-term user.\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll find more long-term users when you explore your data because you\u2019ll discover that magical item that helps you see what triggers a higher likeliness to convert from a free user to paid customer. You\u2019ll see exactly what users find useful (or not useful) when you obsess over user behavior and data. You will discover that \u201Clow hanging fruit\u201D feature, which means that you find the feature that makes people who are on the fence about converting start paying.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"left\"},children:\"These are just some ideas on how to improve free trial to paid signup conversions. There\u2019s no exact formula on how to improve your free trial conversion rates, but these tips will help you better understand your product and your prospect. When you better understand usage of your product, you can make the choices that help you improve conversions.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Creating and planning lead generation strategies takes up a lot of time when you\u2019re trying to come up with clever ways to generate new leads for you business.\"}),/*#__PURE__*/e(\"p\",{children:\"This is because having a constant feed of high quality leads is a key part of maintaining and growing a new or old business. Unfortunately, sometimes it can be really hard to get the attention of quality leads that are likely to convert.\"}),/*#__PURE__*/t(\"p\",{children:[\"Since it can be hard to come up with effective tactics to gather new leads, and we\u2019re obsessed with helping you generate leads, we found \",/*#__PURE__*/e(\"strong\",{children:\"9 proven lead generation ideas\"}),\"\\xa0that are immediately actionable.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Give your website visitors less options.\"})}),/*#__PURE__*/e(\"p\",{children:\"When your web pages are full of options and choices for your website viewers, things start to get confusing. When things get confusing, visitors bounce and leave your website.\"}),/*#__PURE__*/e(\"p\",{children:\"A good rule of thumb for this notion is to take some time exploring your own website and pages in the mindset of somebody who has never been to your website before. Is it easy to figure out where to go next? Do you naturally go to the pages that help you accomplish your business goals?\"}),/*#__PURE__*/e(\"p\",{children:\"We even have one more idea, as an alternative to you browsing your own website. Sit down with your Mom (or a friends Mom) and make her use your website. Write down questions she has or anything else you notice with how she navigates the website. Our theory behind this is that if a Mom can easily use your website, then anybody can!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Make your \u201CAbout Me\u201D page insanely awesome.\"})}),/*#__PURE__*/e(\"p\",{children:\"Your \u201CAbout Me\u201D (or whatever your company calls it) page is often neglected. This page is surprisingly important for your business since it\u2019s the best place for people to learn about who is running the company and what your company mission is.\"}),/*#__PURE__*/e(\"p\",{children:\"On your \u201CAbout Me\u201D page, you should have high quality pictures of the people building your product, your mission and value proposition should be clearly displayed, and have a highly visible call-to-action.\"}),/*#__PURE__*/e(\"p\",{children:\"Make your websites visitors love you so much on your \u201CAbout Me\u201D page that they\u2019ll instantly what to give you their information or become a paying customer.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Get good at blogging consistently (and at a high quality!).\"})}),/*#__PURE__*/t(\"p\",{children:[\"You\u2019ve probably heard repeatedly that you should be blogging frequently. This is because it works; it\u2019s one of the best methods of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tips-to-collect-leads-online/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"collecting leads online\"})}),\". If you\u2019re not blogging consistently, you definitely should be because it\u2019s a great way to \u201Cpre-nurture\u201D your leads to trust you as you capture their information.\"]}),/*#__PURE__*/e(\"p\",{children:\"To generate leads using your blog, you should be placing clearly visible call-to-actions on the post pages so that people find ways to continue enjoying your brand after they\u2019ve finished a post.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you start blogging, don\u2019t feel uninspired if you don\u2019t see immediate results. Power forward and find ways to get people to your content. If you blog consistently your organic traffic \",/*#__PURE__*/e(\"strong\",{children:\"will\"}),\" grow, and it often can grow significantly.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Answer relevant questions on Quora.\"})}),/*#__PURE__*/e(\"img\",{alt:\"lead generation ideas\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lEQlVNNHf2bAHq5U2pZ2iBSVy4.png?originalFilename=lead-generation-ideas-1.png\",src:\"https://framerusercontent.com/images/lEQlVNNHf2bAHq5U2pZ2iBSVy4.png\",srcSet:\"https://framerusercontent.com/images/lEQlVNNHf2bAHq5U2pZ2iBSVy4.png?scale-down-to=512 512w,https://framerusercontent.com/images/lEQlVNNHf2bAHq5U2pZ2iBSVy4.png 648w\"}),/*#__PURE__*/t(\"p\",{children:[\"Answering relevant questions on Quora is a tactic we at \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_9provenleadgenideas\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" been trying out a lot recently. We really like answering questions on Quora as a lead generation tactic because, since it\u2019s a Q&A site, you get the opportunity to answer the question of a person in a public way. It both makes you look like the expert that you are and also increase organic exposure of your brand\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Look for great conversations on Twitter that you can join.\"})}),/*#__PURE__*/e(\"p\",{children:\"If you search for a relevant keyword on Twitter, you\u2019re instantly going to find conversations happening that you can get involved in. Jump in and say something, in a non-intrusive way, and you\u2019ve just introduced your brand to new people in a memorable way.\"}),/*#__PURE__*/e(\"p\",{children:\"People are already mentioning the topic/industry that your company operates in, so there\u2019s no reason not to take full advantage of this organic opportunity.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Find an event to speak at.\"})}),/*#__PURE__*/e(\"p\",{children:\"Finding an event to speak at is surprisingly easy since events organizers often need speakers to attract attendees. The reason why finding an event to speak at can be so valuable is because when you\u2019re a speaker, you become an authoritative figure. As an authoritative figure you can tell people to try your product, and they are much more likely to look into your offering after your talk. If they like your product, they\u2019re much more likely to convert since they\u2019ve met you, the person who made or represents the brand.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Uncover smart strategic partnerships.\"})}),/*#__PURE__*/e(\"p\",{children:\"By creating smart strategic partnerships, you can create an ecosystem of companies that help promote you. This can be extremely valuable, because it enables other companies to promote your product to their customers (which can help your company expand rapidly!).\"}),/*#__PURE__*/e(\"p\",{children:\"To really take advantage of strategic partnerships, you should find larger brands who need what you offer, can build your product into theirs using an API, and trade advertising with you.\"}),/*#__PURE__*/e(\"p\",{children:\"If you find the perfect partner, you can quickly grow a strong and profitable brand.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"8. Use AdRoll.\"})}),/*#__PURE__*/e(\"p\",{children:\"AdRoll is a retargeting service that can be very impactful. Retargeting means that when somebody goes to your website, you can re-serve ads to him or her all around the Internet (on Facebook, on Twitter, or banners on other websites).\"}),/*#__PURE__*/e(\"p\",{children:\"When you \u201Cfollow\u201D people around the Internet, after they\u2019ve recently interacted with your brand, it becomes much more likely that they\u2019ll visit you again and purchase what you offer.\"}),/*#__PURE__*/e(\"p\",{children:\"Return on investment (ROI) for retargeting is often very high, which is why you\u2019ve probably noticed a lot of your favorite brands utilizing this lead generation and sales method after you visited their websites.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"9. Add a lead pixel to your website.\"})}),/*#__PURE__*/t(\"p\",{children:[\"A lead pixel is a tool that makes it so that you can reveal who is visiting your website, what products person is interested in, how to contact that person, and also scores the lead so that you know how valuable they potentially are. This means that you\u2019re collecting leads with no forms or no buttons. If you want to try a lead pixel for free, \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_9provenleadgenideas\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"click here\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Which of these lead generation ideas do you like most?\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There are countless TED Talks available. These TED Talks have the ability to motivate and inspire people to push their personal and professional boundaries.\"}),/*#__PURE__*/e(\"p\",{children:\"We decided to spend some time looking for the best TED Talks for sales professionals. This means that we discovered the best TED Talks, under 15 minutes in length, that help teach or remind us how to be more effective people.\"}),/*#__PURE__*/e(\"p\",{children:\"The talks below aren\u2019t specifically about sales, but they outline principles that make us better navigators of the business world.\"}),/*#__PURE__*/t(\"p\",{children:[\"Enjoy the 4 best TED Talks for sales professionals and check our post on \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/great-books-about-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"great books about lead generation\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. What it takes to be a great leader, Roselinde Torres\"}),/*#__PURE__*/e(\"p\",{children:\"In this TED Talk, we meet Roselinde Torres. She uses her 25 years of observing great leaders at work or studying. What Torres has noticed is what makes some people great leaders, and what makes other subpar. The gist of what you\u2019ll learn in this TED Talk is how to ask:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are you doing to anticipate the next change?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is the diversity measure of your personal and professional stakeholder network?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are you courageous enough to abandon a practice that has made you successful in the past?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"[embed]https://youtu.be/aUYSDEYdmzw[/embed]\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Your body language shapes who you are, Amy Cuddy\"}),/*#__PURE__*/e(\"p\",{children:\"Amy Cuddy, provides amazingly useful tips on how to improve your communication skills in this TED Talk. She tries to make the case that \u201Ctiny tweaks can lead to big changes.\u201D This notion is backed up by a fair amount of research, which has consistently shown us that \u201Cwe make sweeping judgments and inferences from body language.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"[embed]https://www.youtube.com/watch?v=Ks-_Mh1QhMc[/embed]\"}),/*#__PURE__*/e(\"h3\",{children:\"3. The tribes we lead, Seth Godin\"}),/*#__PURE__*/e(\"p\",{children:\"In this TED Talk, Seth Godin talks about what makes people great leaders. He does this by explaining how most of us are trying to change everything: \u201Cwe try to find a piece of the status quo \u2014 something that bothers us, something that needs to be improved, something that is itching to be changed\u2013and we change it. We try to make a big, permanent, important change.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Godin explains that to be effective, it takes more than simply figuring out how to make an amazing presentation or spend more money spreading a message. He says that to be a good leader, you must inspire people. You must make a person want to feel the need to connect with you and your idea.\"}),/*#__PURE__*/e(\"p\",{children:\"[embed]https://www.youtube.com/watch?v=589tH-wtCak[/embed]\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Life lessons from an ad man, Rory Sutherland\"}),/*#__PURE__*/e(\"p\",{children:\"This TED Talk by Rory Sutherland is insanely entertaining. In his entertaining talk, he talks about using more creative approaches to problem-solving than cost-benefit analysis or better engineering.\"}),/*#__PURE__*/e(\"p\",{children:\"This talk is great for sales professionals because it reminds the viewer that \u201Cmost problems are actually problems of perception.\u201D In the beginning, he illustrates this notion cleverly by explaining how engineers spent a lot trying to make the train journey from London to Paris more enjoyable. To make the train journey more enjoyable, they focused on simply making the trip shorter, rather than spending less to make the time spent on the train more fun.\"}),/*#__PURE__*/e(\"p\",{children:\"[embed]https://www.youtube.com/watch?v=audakxABYUc[/embed]\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"You\u2019ve created a product or service that is seriously awesome, but people aren\u2019t showing their interest. They aren\u2019t emailing you or signing up, and this is getting kind of frustrating for you! \",/*#__PURE__*/e(\"em\",{children:\"This is a common scenario (you\u2019re not alone!).\"})]}),/*#__PURE__*/e(\"p\",{children:\"Luckily, there\u2019s an easy to implement solution for you to overcome this problem you\u2019re experiencing; you may to need to refine or redesign your landing page.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you don\u2019t feel \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"like putting the effort into making clean landing pages\"})}),\", you\u2019re likely missing out on a ton of leads. To put this into perspective: According to HubSpot\u2019s 2012 Marketing Benchmarks Report, companies see an average of a 55% increase in the amount of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tips-to-collect-leads-online/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leads they collect\"})}),\" when they increase the amount of landing pages they have from 10 to 15.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is because the layout of the page is a major factor in website success. And, with this in mind, it becomes clear why making landing pages is important. The more landing pages you are sending traffic to, the better picture you\u2019ll see as to which page design performs best.\"}),/*#__PURE__*/e(\"p\",{children:\"When you have a lot of landing pages and collect data around the performance of each page, you are able to stop making design guesses and start making informed design decisions.\"}),/*#__PURE__*/t(\"p\",{children:[\"To help you make some design decisions, before you\u2019ve kicked off your landing page testing, we have put together a short guide on best practices for how to make a high converting landing page. These tips will help you create high \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/high-converting-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"converting landing pages\"})}),\" more efficiently.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Be straight-forward\"}),/*#__PURE__*/e(\"p\",{children:\"Being straight-forward means that you quickly and clearly explain what you do. This is important to do because people very rarely take the time to read through a complete page of information. However, what people will do is quickly scan the page to find something that catches their eyes.\"}),/*#__PURE__*/e(\"p\",{children:\"To catch the eye of a website reader, you should have very clear headers and sub-headers. In addition, you should use brief bullet points that explain the value of your offering, and also use bold or italics to emphasize key items that the page reader should know.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Color choices are important\"}),/*#__PURE__*/e(\"p\",{children:\"The colors that you decide to use on your webpages are very important. To start talking about this, we\u2019re going to start off with the main call-to-action. Your primary call-to-action should be a vibrant color that stands out. This will help increase conversions because it makes it clear where visitors should engage with to complete a desired action.\"}),/*#__PURE__*/e(\"p\",{children:\"We suggest that you consider using contrasting colors so that you don\u2019t miss an opportunity to grab your visitor\u2019s attention. Use the color that pops on the items where you want the user to complete an action, and keep the more calm colors of the design aspects that may distract from your main goals.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Clearly display your logo\"}),/*#__PURE__*/e(\"p\",{children:\"To help people constantly remember that they\u2019re engaging with your company, you should have your logo placed clearly on every page (in a strategic location). This doesn\u2019t mean placing your logo smack in the middle of the page. It means deciding on where to place your logo consistently so that trust in your brand grows as the user browses your webpages.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Avoid information overload\"}),/*#__PURE__*/t(\"p\",{children:[\"Fancy looking images may sound good in theory, but too many visual typically destroys conversion rates. This is because elaborate visuals distract from the main goal, while also doing things such as making your website load slower. The negative impact of having a slower loading website is surprisingly large. Research by the \",/*#__PURE__*/e(o,{href:\"https://www.aberdeen.com/research/5136/ra-performance-web-application/content.aspx\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Aberdeen Group\"})}),\" showed that when a webpage loads one-second slower than normal, pageviews drop by 11%, customer satisfaction decreases by 16%, and conversions drop by 7% on average. If you keep your page simple, your conversion rate will be higher than if you fill it with tons of text and images.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Include social proof\"}),/*#__PURE__*/t(\"p\",{children:[\"Including social proof is one of our favorite tips for increasing \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/high-converting-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" conversion rates. We like this because, while it works, it also gives you an opportunity to look at nice things that people are saying about your product or service (and this builds your own confidence in what you\u2019re working on!).\"]}),/*#__PURE__*/e(\"p\",{children:\"Anyways, you should include social proof on your landing pages because it adds third party credibility to your offerings. Social proof means adding testimonials, case studies, or similar to your landing pages. Basically, anything you can do to shows how other people enjoy your product makes you a more trustworthy company.\"}),/*#__PURE__*/e(\"p\",{children:\"Spend time searching through Twitter, Facebook, or other social networks and you\u2019re bound to find some nice comments towards your company. We also recommend that you ask the person for permission to use what they\u2019ve said about you. Asking for permission isn\u2019t just a good thing to do since not everybody will want to be on your site, but it will also make the customer feel very appreciated and warmly acknowledged. The person giving the testimonial you\u2019re posting is likely to become a \u201Csuper user\u201D and refer friends, family, and professional connections to your product or service.\"}),/*#__PURE__*/e(\"h3\",{children:\"Now what?\"}),/*#__PURE__*/t(\"p\",{children:[\"These 5 tips on how to make a high converting landing page are all simple to implement when designing or updating your pages. We are confident that if you try all, or even just one, of these tips, you\u2019ll gather more \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-collect-high-quality-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leads and increase the amount of sales\"})}),\" you close. Your business will grow.\"]}),/*#__PURE__*/e(\"h3\",{children:\"BONUS TIP: Collect leads with no forms or buttons\"}),/*#__PURE__*/t(\"p\",{children:[\"A big part of lead collection is convincing people to fill out forms or press specific buttons. There\u2019s a pretty awesome way that you can avoid having to make website viewers fill out a form or press a button; you can use a \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_makehighconvertinglandingpages\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead pixel\"})}),\". A lead pixel is a pretty magical tool that tells you which people or companies are frequently visiting your website. You can use this data to make smart decisions on which people or companies you should contact to try to sell your product or service to. To learn more about lead pixels, \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_makehighconvertinglandingpages\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"click here\"})}),\".\"]})]});export const richText9=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Slack has managed to become the fastest growing B2B startup. Ever. It\u2019s a pretty amazing story and it almost feels like it found success by accident. However, success was anything but an accident and Slack grew by obsessively listening to customers, quickly testing, constantly iterating, and always putting their learning to use.\"})});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Slack and Success - The Story\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re somewhat aware of Slack\u2019s story, you probably know that it started out as an attempt to build a multiplayer game. We don\u2019t think this part of the Slack story is all that relevant, so we are going to skip ahead to when they began working on the app we know today, towards the end of 2012.\"}),/*#__PURE__*/e(\"p\",{children:\"At the end of 2012, one of the founders of Flickr, Stewart Butterfield, began building Slack. It took him and his team until the Summer of 2013 to have a product ready to be tested, with the preview releasing becoming available in August 2013 (seven months after the company started).\"}),/*#__PURE__*/t(\"p\",{children:[\"Butterfield explained to \",/*#__PURE__*/e(o,{href:\"https://firstround.com/review/From-0-to-1B-Slacks-Founder-Shares-Their-Epic-Launch-Strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"First Round Review\"})}),\": \u201CThat was essentially our beta release, but we didn't want to call it a beta because then people would think that the service would be flaky or unreliable. Instead, with help from an impressive press blitz (based largely on the team's prior experience \u2014 i.e. use whatever you've got going for you), they welcomed people to request an invitation to try Slack. On the first day, 8,000 people did just that; and two weeks later, that number had grown to 15,000.\"]}),/*#__PURE__*/e(\"p\",{children:\"The big lesson here: Don't underestimate the power of traditional media when you launch. It must be your primary concern, starting months beforehand and continuing for weeks afterward. Pull the strings you have. Work closely with your PR firm to find your hook. It can be personalities on your team, impressive customers you already have in the bag, prestigious investors, etc. But don't leave it to two weeks beforehand and throw something together.\"}),/*#__PURE__*/e(\"p\",{children:\"Most importantly, getting the story out doesn\u2019t end when an article is published. In fact, by Butterfield\u2019s estimation, that\u2019s only about 20% of the recipe for media success. \u201CThe other 80% is people posting about that article. I almost never go to news sites \u2014 it\u2019s overwhelming how much content is out there. But I will pay attention to what my friends are picking up and sharing.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"For Slack, social media is one key factor that helped propel them towards success. The company embraced all of the positive press mentions they were receiving and ran with them. They never let a press mention that they earned die, and they were constantly coming up with ways to give each mention new life and spread across as many networks as possible. Most importantly, the company wasn\u2019t worried about repetition in their sharing. They viewed repetition as a positive thing that kept their company on the top of their target audiences' minds.\"}),/*#__PURE__*/e(\"h2\",{children:\"Explaining to Users Why They Absolutely Need the Product\"}),/*#__PURE__*/e(\"p\",{children:\"Slack did something that a lot of startups fail to do, meticulously analyzing every piece of feedback possible. By embracing all feedback, it becomes a lot easier to shape an early experience around what users want, so that explaining why they absolutely need the product feels relatable. Considering every piece of feedback possible is a critical component of laying the foundation for success.\"}),/*#__PURE__*/e(\"p\",{children:\"Slack spent a lot of time working on their preview release and quickly adding or removing product features based on what early users were telling them. After around six months, they decided that they had learned enough to start inviting more users to their product.\"}),/*#__PURE__*/t(\"p\",{children:[\"When Slack began inviting more people to use their product, they discovered the adoption hurdle of convincing entire teams to use their product. Butterfield \",/*#__PURE__*/e(o,{href:\"https://firstround.com/review/From-0-to-1B-Slacks-Founder-Shares-Their-Epic-Launch-Strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"explained\"})}),\", \u201CTake Dropbox, for example, A person tries it on a couple of devices, likes it, and commits to spending a few bucks a month for it. We have to convince a team, and no two teams are alike.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"To convince teams that there was value in Slack, they decided to explain how Slack worked and what it was for, to individuals. The idea behind this is that if they created content focused on getting individuals to love their product, they both educated people on their product and had created ammunition to get individuals to convince teams to try it.\"}),/*#__PURE__*/e(\"p\",{children:\"Convincing people to switch to Slack was also difficult because Butterfield explained: \u201Csomewhere between 20 to 30% of our users \u2014 and this is just an estimate \u2014 come from some other centralized group-messaging system like HipChat, Campfire, or IRC. He continued, \u201CWhen we asked the other 70 to 80% what they were using for internal communication, they said, \u2018Nothing.\u2019 But obviously they were using something. They just weren\u2019t thinking of this as a category of software.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Butterfield saw this \u201Cnothing\u201D as an opportunity. The opportunity in front of them was to create a new product category. They made this idea a priority and then positioning Slack as a better solution than what was being used before.\"}),/*#__PURE__*/e(\"p\",{children:\"To really drive home the notion that had created a better team communication solution, they made it very simple to adopt Slack. They made it so that teams were targeted to try the product, not entire companies. By getting teams to opt-in to Slack, they were able to bypass having top management approve a software buy-in. Early on, teams at companies like Adobe were creating multiple paid accounts, with the decision to use Slack being made by team managers (not top executives).\"}),/*#__PURE__*/e(\"h2\",{children:\"Listen, Like Crazy\"}),/*#__PURE__*/e(\"p\",{children:\"Butterfield and his co-founders are all obsessed with reading user feedback. They attribute this obsession with helping them become successful so fast. They made sure that they were responding to every email or support ticket rapidly and viewed these interactions as quick and powerful ways to create long-lasting customer relationships.\"}),/*#__PURE__*/e(\"p\",{children:\"Listening became a core internal value at Slack, which meant that when important users told them that something wasn\u2019t working or useful, they fixed the feature immediately.\"}),/*#__PURE__*/e(\"p\",{children:\"Embracing feedback is now deeply embedded in the company\u2019s DNA. Butterfield explained: \u201DWe will take user feedback any way we can get it. In the app, we include a command that people can use to send us feedback. We have a help button that people can use to submit support tickets.\u201D He added, \u201Cwe probably get 8,000 Zendesk help tickets and 10,000 tweets per month, and we respond to all of them.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"What Butterfield said is contrary to how most companies treat customer service. Most companies view customer service as a burden, but Slack views it as an opportunity. This is a mentality that more companies should be embracing because customer interaction is a chance to have a marketing win. If you do an amazing job at customer service and exceed expectations, people are likely going to talk about and recommend your product.\"}),/*#__PURE__*/e(\"p\",{children:\"With Slack being so passionate about listening to and talking with customers, they naturally hear tons of feature ideas. These ideas are often passed around and get posted into an internal Slack channel where new features are discussed and considered.\"}),/*#__PURE__*/e(\"h2\",{children:\"Know What Your Metrics Mean\"}),/*#__PURE__*/e(\"p\",{children:\"While feedback is important, so are metrics. This is because you could be getting phenomenal engagement on social media, but see a different reality with actual product usage.\"}),/*#__PURE__*/e(\"p\",{children:\"With this in mind, Slack found their \u201Cmagic number.\u201D This \u201Cmagic number\u201D was the number of messages it took for a team to have really tried (and likely begin to enjoy) using Slack. The number was 2,000 messages. If a team sent 2,000, they were likely going to become a long-term Slack user. In fact, 93% of customers who hit that 2,000 message threshold is still using Slack.\"}),/*#__PURE__*/t(\"p\",{children:[\"Because Slack knows that 2,000 messages are an \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog//\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"important moment for their product\"})}),\", they can work on ways to get customers to achieve that threshold. Everything they do can be focused on getting new customers to cross that milestone. And this is another reason \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/sales-team-using-slack/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"why your sales team should be using Slack\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Don\u2019t Hide Your Greatness\"}),/*#__PURE__*/e(\"p\",{children:\"When you get feedback, you\u2019ll hear both good and bad things. When you hear great feedback, you should focus on amplifying what people love about you. This means using feedback to explain why your product or service is different and better than competitors.\"}),/*#__PURE__*/e(\"p\",{children:\"Beyond explaining your greatness to customers, you can use feedback to focus on the features that people are enjoying most. Butterfield explained something he learned from Paul Buchheit, one of Gmail\u2019s creators: \u201CIf you do a few things incredibly well, the rest doesn\u2019t really matter.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Butterfield elaborated on this notion with Gmail, sharing: \u201Cif you look at the first generations of Gmail, it was in fact missing a lot of features. Still, users were so impressed by the searchable interface, threaded conversations, and the then-unimaginable one gig of storage, that they weren\u2019t fazed by what the product didn\u2019t have.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Thinking about this idea, you can quickly see the importance of not cutting corners on the most important features of your product.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The moral of the Slack story is that you need to listen to users, embraced feedback, and get really good at what you\u2019re great at. With these simple ideas in mind, you\u2019ll be able to lay the foundation for a great B2B product.\"})})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a business with an online presence, you probably have social media accounts.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re like a lot of businesses who are trying to use social media to expand their reach online, you may be somewhat aimlessly posting and hoping that you\u2019ll ultimately generate more sales from your efforts.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of guessing if your social media efforts are making sales happen, you can use different ways to generate leads using social media.\"}),/*#__PURE__*/e(\"p\",{children:\"You can generate leads using social media in a very cost efficient way if you focus correctly. This means that your efforts on Facebook, Twitter, and LinkedIn are probably a good start. However, you need to figure out how to become part of the conversation so that your target audience sees what you\u2019re writing. Once your qualified social media view or engagement happens, it\u2019s up to you to then figure out how to turn them into a qualified sales lead.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this post, we are going to examine \",/*#__PURE__*/e(\"strong\",{children:\"4 proven ways to generate sales leads using social media \"}),\"for your business.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Use a lead pixel.\"})}),/*#__PURE__*/t(\"p\",{children:[\"A lead pixel is a very creative and extremely unintrusive way to collect leads on your website. A lead pixel allows you to collect leads, with no forms or buttons. This means that when you get website traffic from social media, you can see the people and companies that are viewing your website. If you notice that a company or person is looking at your website frequently, you\u2019ll know to reach out to them because they likely enjoy the product or service that you offer. If you\u2019d like to try adding a lead pixel to your website, \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_leadgenwithsocialmedia\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"click here\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Promote premium \u201Cgated\u201D content.\"})}),/*#__PURE__*/e(\"p\",{children:\"Promoting premium \u201Cgated\u201D content is a very common and effective way to generate leads online. This type of content is content that requires the prospective reader to complete an action to gain access. Most frequently, this means providing contact details to receive the asset.\"}),/*#__PURE__*/t(\"p\",{children:[\"The best way for you to combine gated content with social media is to create ads on Facebook or Twitter that promote content like an ebook or white paper. Once a person clicks on your Facebook post or Tweet, they end up on a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" that requires him or her to provide you with information before they are able to access the content that enticed them to visit your website.\"]}),/*#__PURE__*/e(\"p\",{children:\"With this tactic, it\u2019s extra important to make sure that the content people are receiving from you is very high quality. The reader is likely meeting your brand for the first time with this content, and when they are giving you their contact information for this content they likely know they\u2019re going to be targeted by your sales efforts. You don\u2019t want people to have a bad first impression of your brand because it will destroy any chance you have of evolving this newly formed professional relationship.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Giveaways work insanely well!\"})}),/*#__PURE__*/e(\"p\",{children:\"Launching giveaways that your target audience will enjoy is a brilliant tactic for gaining their attention and also collecting their contact information. When you create a giveaway, you can engage your potential prospect in an enjoyable and memorable way since you\u2019re incentivizing them to interact with your brand.\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve used the tool \",/*#__PURE__*/e(o,{href:\"https://rafflecopter.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Rafflecopter\"})}),\" to launch giveaways and can\u2019t recommend it enough. With Rafflecopter, you can quickly gather qualified sales leads by making it easy for people to join your giveaway.\"]}),/*#__PURE__*/e(\"p\",{children:\"For the prize to offer, we suggest you try giving away things like free premium memberships to your product or service. This prize is valuable for your sales team because the leads you\u2019ll collect with this as the prize will primarily be people who are interested in using the premium version of your product (since they\u2019ve expressed interest in using the premium version of it!).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Clever social media search targeting.\"})}),/*#__PURE__*/e(\"p\",{children:\"Being smart about what you post, so that people in specific areas and with specific interests see what you\u2019re talking about is the easiest way to get the audience you value to become aware of your brand. Once this audience is aware of your brand, you can use some of the previous tactics we\u2019ve talked about to generate leads using social media to collect their contact information.\"}),/*#__PURE__*/e(\"p\",{children:\"One clever way to target social media search is geotargeting. To geotarget social media search results, you simply have to mention the city or region that you would like to see what you\u2019re writing about. You can do the exact same thing with interests too\u2026 be sure to mention target keywords or use relevant hashtags. When you mention an area or interest, people searching social media become much more likely to accidentally discover your brand (and hopefully convert into a customer).\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"These simple ideas will help you generate leads using social media.\"})})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When you\u2019re looking up articles on growth hacking, most reading that you\u2019re going to find will be on how to grow a B2C startup and not a B2B company. While these articles about B2C will often have small nuggets of useful information in them, you\u2019re going to still benefit most from blog posts that offer strictly B2B growth tips.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"To help combat the lack of B2B growth hacking tips, we\u2019ve decided to create this concise post on how to growth hack your B2B marketing. All of our ideas below are both easy to implement and will quickly boost your sales results.\"}),/*#__PURE__*/e(\"p\",{children:\"With that being said, please enjoy our 4 tips on how to growth hack your B2B marketing:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Focus on Your User Experience\"}),/*#__PURE__*/e(\"p\",{children:\"At the beginning of the life of your product or service, your user experience is going to be incredibly important (it\u2019s still important when your product is very developed too!). It\u2019s incredibly important because a good user experience will make it easier for people to use your product and want to share your product when they are delighted by it.\"}),/*#__PURE__*/e(\"p\",{children:\"To make your product as delightful as possible, you should make it so that it is easy for both technical and non-technical people to use. You should appeal to both of these user types because you never know what type of person is going to be engaging with your product first when they\u2019re searching for a solution to their business problem.\"}),/*#__PURE__*/e(\"p\",{children:\"Appealing to every type of user and focusing on the user experience of your product or service will help you grow faster. It will help make more people visit your product, talk about your product, and convert into paid users.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Offer a Free Tool\"}),/*#__PURE__*/e(\"p\",{children:\"Offering a free tool is a fantastic way to get people to enter your sales funnel. A free tool is simply something that offers value to your target customer. However, a really good free tool will both offer value to your target customer and encourage them to share your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"HubSpot is a company that uses free tools to increase its sales very effectively. For example, the company offers a tool called \u201CWebsite Grader\u201D that tells you how well optimized your website is for sales. However, the only way to get your results is to give your email to HubSpot. So, when you use their free tool to see how well optimized your site is for sales, you enter HubSpot\u2019s sales funnel.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Free Trials Work Wonders\"}),/*#__PURE__*/e(\"p\",{children:\"A free trial is a very common B2B tactic, perhaps one that you\u2019re already doing. A free trial is so powerful because B2B products are often expensive, which means the barrier to entry is higher than a B2C product. When you allow a person to try your product for free, you are showing him or her the value they\u2019ll receive from using it and make them feel more comfortable taking the plunge to pay for it.\"}),/*#__PURE__*/t(\"p\",{children:[\"At LeadBoxer, we use a free trial to introduce people to \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_b2bgrowthhackingtips\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"our product\"})}),\". We decided to use a free trial to help increase usage of our product because we felt it was the easiest way to show people that we offer the simplest way to collect and understand website leads.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Create High Quality and Shareable Content\"}),/*#__PURE__*/t(\"p\",{children:[\"Creating high quality and shareable content is a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/everything-you-need-to-know-about-b2b-go-to-market-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B marketing strategy\"})}),\" that we \",/*#__PURE__*/e(\"em\",{children:\"really\"}),\" believe in at LeadBoxer. Our belief in this strategy is why you\u2019ve ended up on this blog. Our content has made its way to social networks, high up in search engines, and more.\"]}),/*#__PURE__*/e(\"p\",{children:\"Having high-quality content doesn\u2019t just make it easier for you to get found; it makes it easier for you to sell your product or service. It makes it easier to sell your product or service since brilliant content makes you look more trustworthy and knowledgeable.\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you have a blog that is getting great traffic and engagement, it\u2019s a good idea to start exploring other content types such as ebooks, whitepapers, case studies, or \",/*#__PURE__*/e(o,{href:\"https://www.slideshare.net/leadboxer\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SlideShare slide decks\"})}),\". When you\u2019ve created this longer format, and often downloadable, content makes it so that to download the asset, the reader needs to offer their email address to you to gain access.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Now What?\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve offered up 4 tips on how to improve your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B marketing\"})}),\" efforts... now what? We recommend that you:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create high-quality content that positions your company as a leader.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build a free tool that helps you collect valuable leads.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Explore if a freemium version (or free trial) is something you can develop.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Take some time to review your entire sales flow and decide if it\u2019s as optimized as possible.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Bonus Tip: Turn Your Anonymous Website Traffic into Sales\"}),/*#__PURE__*/t(\"p\",{children:[\"This is the part of our post where we shamelessly plug our own product, \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_b2bgrowthhackingtips\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\". LeadBoxer makes it so that you can turn anonymous website traffic into leads, with no forms or buttons. You can try it for free by clicking here.\"]})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"After you\u2019ve \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_howtomakebettersalescalls\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"collected a lead\"})}),\", your next task is to convert that lead into an actual sale. But what can you do so all of your sales calls are successful? The process of converting a lead to a sale can often be somewhat tricky however, there are plenty of scientifically proven techniques that you can use to close even more deals. We\u2019ve outlined how to make better sales calls, based on the findings of a \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/company/6391534\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"behavior research lab\"})}),\". Are you using any of these tactics to convert leads? If not, we know that you\u2019ll enjoy the results you see when you try even just one of the tactics we are going to share.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Start Your Sales Calls With Something Positive\"}),/*#__PURE__*/e(\"p\",{children:\"If you start your calls with something positive, a happy hook, you\u2019ll get the attention of the listener. One comment, whether it be a pleasant comment, compliment, or interesting business fact can go a long way. This tactic is simple, yet impactful, because it sets a friendly tone. Think about any meeting you\u2019ve had that began by talking about terrible traffic or bad weather; they probably ended up be boring and unenjoyable. Unpleasant comments are a sales repellent, while positive comments are delightful. Start a sales conversation off by talking about fun weekend plans, fantastic weather, or something similar. Get your sales call off on a positive note and you\u2019ll close more deals, faster.\"}),/*#__PURE__*/e(\"h2\",{children:\"Stand up While You\u2019re on the Phone\"}),/*#__PURE__*/e(\"p\",{children:\"This is an interesting sales tactic because when you\u2019re standing up during a call, the person you\u2019re talking to won\u2019t know it. However, when you\u2019re standing up, it is a lot easier for your excitement about what you\u2019re selling to come through during the call. When you\u2019re standing up, you\u2019ll be able to speaking more loudly and more proudly about your product. Your passion will be much more apparent.\"}),/*#__PURE__*/e(\"h2\",{children:\"Stay in Control by Setting an Agenda\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of winging it during a call, setting an agenda can be valuable. When you set an agenda, you should also share it with your sales prospect and ask them if the agenda sounds good to them. By doing this, you get the approval of the prospect and make them feel more in control of the situation, while also letting them clearly know what to anticipate during the call. When your sales prospect feels in control and knows what to expect, they\u2019ll have better recollection of your conversation.\"}),/*#__PURE__*/e(\"h2\",{children:\"Don\u2019t Say Bad Things About Your Competition\"}),/*#__PURE__*/t(\"p\",{children:[\"Not making negative comments about competitors may feel counter-intuitive, since you\u2019re trying to convince somebody that you\u2019re the best. However, negative comments can leave a negative recollection of your conversation with a sales prospect and ultimately do more harm than good. Talk about the reasons why you\u2019re the best, not why somebody else is worse. There is research on this notion that talks about a psychological phenomenon called \",/*#__PURE__*/e(\"em\",{children:\"spontaneous trait reference\"}),\". Research around this phenomenon has shown that when you say something negative about another person or company, the person that you\u2019re talking to will associate those negative traits with you too. If you say that your competitor is untrustworthy and expensive, the potential customer is going to associate those traits with you, even if they know that those traits don\u2019t apply to you.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Combining These Tips to Increase Sales\"}),/*#__PURE__*/e(\"p\",{children:\"The tips we have just outlined are how you make better sales calls. When you combine these suggestions, there is no reason why you can\u2019t close more deals, especially when you focus on ways to be positive on your calls. In addition to being positive, make sure your passion for your product is showing and your agenda is clear and agreed upon.\"})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Every brand needs a personality. Do you know why it\u2019s important for a brand to have a personality? If you don\u2019t know (or would like to refine) your brand persona, we have listed out the steps that you should take to form a powerful persona that compliments your mission, product, and website perfectly.\"}),/*#__PURE__*/t(\"p\",{children:[\"The roots of every brand, which were defined by the\",/*#__PURE__*/e(o,{href:\"https://pivotcon.com/how-the-big-five-personality-traits-impact-your-brand-community/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" Big Five Personality Traits\"})}),\" are ruggedness, sophistication, competence, sincerity, and excitement. Most brands can define themselves with one of these words, and this definition will impact how a customer perceives and interacts with a brand.\",/*#__PURE__*/e(\"strong\",{children:\"Finding Your Personality\"})]}),/*#__PURE__*/e(\"p\",{children:\"Is your brand rugged, sophisticated, competent, sincere, or excited? Take a moment to think about how you would describe your business to somebody and match what you would tell them to one of these words. When you\u2019re able to figure out which word matches your company best, you can think about how to leverage that definition to form a marketing plan around it. The plan that you\u2019ll form around this word will have the ultimate goal of making the customer feel an emotional attachment to your company.\"}),/*#__PURE__*/e(\"p\",{children:\"To form an emotional attachment, you\u2019ll think further about your brand and decide which typefaces, colors, and other elements match your personality best. When you pick these elements, you\u2019ll need to decide if your brand is either traditional and established or modern and high-energy.\"}),/*#__PURE__*/e(\"p\",{children:\"A traditional and established business is likely to have a formal personality. A formal personality typically uses very strong typefaces, symmetry, and bold colors.\"}),/*#__PURE__*/e(\"p\",{children:\"A modern and high-energy brand will typically be a lot more playful than a traditional and established business. A more playful feel means the brand will likely use bright colors and make more hip and contemporary design choices.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Finding Your Voice\"})}),/*#__PURE__*/e(\"p\",{children:\"To create your brand voice, you\u2019re going to look back on the word you\u2019ve decided to define your brand with. However, before we delve into finding your voice, let\u2019s quickly review what exactly your voice is. Your voice is how you talk to your customers. The way that you speak should be consistent and coherent in all of your marketing communications.\"}),/*#__PURE__*/e(\"p\",{children:\"To begin finding your voice, we suggest that you make a list of words that you want your brand to use frequently. You\u2019ll then use these words tactically throughout your communications. These words will bring your company to life and make your brand personable, which should ultimately help you form an emotional connection with current and potential customers.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to figuring out how to strategically use the keywords that bring your brand to life, you should think about if you believe your brand is talking as a male or female, if it\u2019s young or old, or should be light or serious.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Finding Your Brand Identifiers\"})}),/*#__PURE__*/e(\"p\",{children:\"When forming your brand persona, you can\u2019t forget about the design elements of your brand. For most customers, your brand and website are going to be the two principal brand identifiers. However, items such as what colors you use, the typography you pick, images you use, and more will help customers identify what makes your brand unique.\"}),/*#__PURE__*/e(\"p\",{children:\"The most common brand identifiers you should consider are the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Images. What type of images are you going to typically use? This is important to consider because the images that your brand decides to use will leave a lasting impression on your customers. And don't forget about the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/social-media-image-sizes/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"social media images\"})}),\" you use too.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Typography. What type of font are you going to typically use? This is important because a font is a way for customers to understand your personality and remember you. (Imagine if every time your customers saw the font Helvetica, they thought about you!)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Color. What colors are you going to use to bring your brand to life? The colors you pick will make people associate different emotions with your brand. For example, warm colors typically make people happy, while cool colors lead to a relaxed feel.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Forming Your Style Guide\"})}),/*#__PURE__*/e(\"p\",{children:\"After taking the time to think about your brand personality, you should wrap up all of these notions into an easy to review and use a style guide. When you make your style guide, be sure to include the word that defines your brand, how you feel your voice should be portrayed, and what images, fonts, and other guidelines you\u2019d like your brand to consistently adhere to.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Having a Personality Will Greatly Benefit Your Brand\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s virtually impossible to create a great business if you don\u2019t have a personality. This is because your brand personality makes your business memorable and identifiable. Your personality is what makes your business stand out from the competition. When you understand your personality you will surpass your competitors.\"})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:'Inbound marketing refers to marketing methods that attract visitors, rather than a marketer having to go out and earn the attention of a sales prospect.\\xa0Instead of your company waving its arms in the air and saying \"look at me!\" you are instead producing compelling content that draws customers to your website.'}),/*#__PURE__*/t(\"p\",{children:[\"Since inbound marketing is all about creating compelling content, sharing is absolutely vital for inbound marketing efforts to be successful.\\xa0This means that when you deploy inbound marketing as a strategy, you need to make content that you think your dream customers would be both delighted by and eager to share. When your content delights readers, it makes it a lot easier to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-collect-high-quality-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"collect high quality leads\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"HubSpot has perhaps (almost) perfected the art of inbound marketing to collect high quality leads. Because HubSpot is so good at using great content to collect customer information, looking at how they define inbound marketing is useful. They define it as:\\xa0\u201CSharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"With a clear understanding of what inbound marketing is, the next logical step is for us to examine what the process of inbound marketing is.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Process\\xa0of Inbound Marketing\"})}),/*#__PURE__*/e(\"img\",{alt:\"Inbound Marketing Process\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZYM63YoDRw6nrkucdcxqmGN7ZQ.png?originalFilename=inbound-marketing-process-1-1.png\",src:\"https://framerusercontent.com/images/ZYM63YoDRw6nrkucdcxqmGN7ZQ.png\",srcSet:\"https://framerusercontent.com/images/ZYM63YoDRw6nrkucdcxqmGN7ZQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZYM63YoDRw6nrkucdcxqmGN7ZQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZYM63YoDRw6nrkucdcxqmGN7ZQ.png 1100w\"}),/*#__PURE__*/e(\"h3\",{children:\"There are four key steps (pictured above) that make up inbound marketing. The steps are:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Attract\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Convert\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Close\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Delight\"})})]}),/*#__PURE__*/e(\"p\",{children:\"It's somewhat self explanatory what each of these steps represents, but we're going to delve into what exactly each step means so that you have the most clear understanding possible.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Attract\"})}),/*#__PURE__*/t(\"p\",{children:[\"During the attract step, it's your job to figure out how to get the right strangers to your website. At \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-collect-high-quality-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", we use content marketing, social media, and eventually keyword and SEO to attract our target audience to our website.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Convert\"})}),/*#__PURE__*/e(\"p\",{children:\"Once your target audience has made it to your website, you'll need to figure out how to convert them from visitor to lead. You can incentivize people to convert and give you information such as their contact details\\xa0by offering infographics, case studies, ebooks, and more in return for their contact information.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Close\"})}),/*#__PURE__*/e(\"p\",{children:\"Now that you've gathered qualified leads, you need to close the deal. You can use tools like lead scoring and other best sales practices to convince your leads to become new business.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Delight\"})}),/*#__PURE__*/t(\"p\",{children:[\"Once a deal is closed and a lead has become a sale, people often forget to maintain a strong relationship. The\\xa0\",/*#__PURE__*/e(\"em\",{children:\"delight\"}),\" step is important because when you delight customers, they are much more likely to refer friends or continue renewing your product. Delighting your users should be your secret marketing weapon that fuels your growth.\",/*#__PURE__*/e(\"strong\",{children:\"Final Thoughts on The Process of Inbound Marketing\"})]}),/*#__PURE__*/e(\"p\",{children:\"The process of inbound marketing should feel\\xa0very logical and straightforward. You ultimately need to just remember to create amazingly high quality content since low quality content does a disservice to your brand. Bad content is bad for your brand because your content is you speaking to the consumer. When you speak to the consumer in unprofessional ways, they won't trust or believe in you. When people believe in what your company is doing from your content, you've set things up perfectly to collect leads with inbound marketing.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Can You Collect Leads with Inbound Marketing?\"})}),/*#__PURE__*/e(\"p\",{children:\"With inbound marketing, you're going to want to figure out creative ways to collect leads from the visitors that you've attracted to your website. While there are countless ways to collect leads, we are going to suggest 5 ways for you to gather information on your visitors:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create an offer:\"}),\" If you offer something on your website that's compelling, you can ask users for their information to receive it. For example, you can offer an ebook on a topic that your target audience would find fascinating and then make it so that the only way to download the ebook is to give information such as name, company, phone number, and email address.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Use a lead pixel:\"}),\" Using a lead pixel such as \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_inboundmarketing\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"LeadBoxer\"})})}),\" will help you gather leads without any offers, forms, etc. By simply placing a snippet of code on your site, you'll see who (people and companies) are frequently visiting your website so that you know how to best activate your sales team.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Add forms to your website:\"}),\"\\xa0This is probably the most common lead collection tactic. Placing a form on your website or landing pages is a simple way to get your target audience to share their contact information with you. You just need to give them a compelling reason to share this information.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Use call-to-action buttons:\\xa0\"}),\"Using call-to-action buttons is a great\\xa0way to drive people into a signup flow from your content. It's always a good idea to test out what you write in a button to see if different text gets more clicks.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create landing pages:\"}),\" When you make \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing pages\"})}),\", you're making pages that have a very clear purpose and typically compliment a content or advertising campaign. You might make a landing page to grow your mailing list, trigger signups, or capture leads using the previous four lead collection methods we mentioned above.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"With everything we've discussed so far in this post, it's probably becoming apparent what one of the\\xa0biggest advantages of inbound marketing is. The advantage is that\\xa0customers are reaching out to you. They're initiating the sales process.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Inbound Marketing Advantage\"})}),/*#__PURE__*/e(\"p\",{children:\"When your inbound marketing strategy is attracting the right people to your website, your lead quality increases. Your high quality leads are reaching out to you, instead of you cold calling, which means that when you reach back out to a potential customer they're a lot more likely to engage with you.\"}),/*#__PURE__*/e(\"p\",{children:\"When your potential customers are a lot more willing to speak to you about your product because they willingly supplied you with their information (rather than you buying a sales list) it's going to be a lot easier to close a sale. This means that with a properly executed inbound marketing strategy, your business will grow faster and more efficiently.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now What?\"})}),/*#__PURE__*/e(\"p\",{children:\"Take some time to consider how inbound marketing could work for your business.\\xa0When you're considering how to start your inbound marketing efforts, simply think about how to get found by the customers (and then make them love you!). It's also\\xa0key that you start thinking about your inbound marketing strategy with the simple question: what are my business goals and objectives?\"}),/*#__PURE__*/e(\"h3\",{children:\"If you've been using an inbound marketing strategy successfully, we'd love to hear about it! Tell us about what you've done in the comments.\"})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"A lot of our blog revolves around marketing and \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_DefinitionSalesLeads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"lead generation\"})})}),\" tactics. While tactics and techniques to collect leads are important, it is\\xa0also vital\\xa0to reflect on the basics and be reminded of what exactly it means to contact, nurture, and collect a sales lead.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is the first in a series of articles and posts concerned with Definitions around the subject of Lead Generation.\"}),/*#__PURE__*/e(\"p\",{children:\"What will be addressed in this series:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Hacking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Creation / Lead Generation / Lead Identification\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Nurturing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Qualification and Scoring\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Topics will be addressed on at least two levels:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Definitions of terms and concepts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What activities look like in practice \u2013 how to structure this process\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Introduction. Definition. What is a sales lead?\"}),/*#__PURE__*/e(\"p\",{children:\"Q: What is the definition of a sales lead?\"}),/*#__PURE__*/t(\"p\",{children:[\"A:\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"A lead is a person or business who may eventually become a client\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"People and businesses can become leads.\\xa0They become leads for products or services that you offer, meaning that they may eventually become clients.\"}),/*#__PURE__*/e(\"p\",{children:\"Becoming a lead is the first step in the process.\"}),/*#__PURE__*/e(\"p\",{children:\"At a subsequent stage, leads become prospective clients, hence the term \u2018prospects\u2019.\"}),/*#__PURE__*/e(\"p\",{children:\"The process of lead creation and generation (nurturing) entails that either\"}),/*#__PURE__*/e(\"p\",{children:\"a) the prospective lead contacts you, and/ or shows interest in your business\"}),/*#__PURE__*/e(\"p\",{children:\"OR\"}),/*#__PURE__*/e(\"p\",{children:\"b) you initiate contact with the prospective business or person in order to start a dialogue.\"}),/*#__PURE__*/e(\"p\",{children:\"Q: What does this process look like?\"}),/*#__PURE__*/e(\"p\",{children:\"A: Whatever it takes to get the job done. You need to figure out who you need to talk to, and talk to them.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Lead generation is the process of figuring out who you have to talk to, and talking to them\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Placed on a timeline, leads are:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identified\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Qualified\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Entered into the (sales) pipeline\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Acted upon\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"In A Nutshell;\"}),/*#__PURE__*/e(\"p\",{children:\"In order to identify and qualify communicate with a potential lead you need to know:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Who they are; company name and/or contact details (\",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_DefinitionSalesLeads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"lead identification\"})})}),\")\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Their interest (lead scoring and qualification)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How to get in touch with them \u2013 email / phone (lead nurturing and generation)\"})})]})]});export const richText17=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Before we dive into what exactly \",/*#__PURE__*/e(\"em\",{children:\"lead hacking\"}),\" means, let's quickly remind ourselves what a lead is.\\xa0A lead is simply a person or business that may eventually become a client. Once you have collected a lead, you're going to need to figure out how to convert that lead into an actual sales. That's where\\xa0lead hacking\",/*#__PURE__*/e(\"em\",{children:\"\\xa0\"}),\"comes in. The goal of lead hacking is to get the best possible result in the shortest amount of time.This post is designed for those who want to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-growth-hack-your-b2b-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"hack sales or leads for a B2B\"})}),\" service, to efficiently accelerate the pace at which you close deals.\"]})});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"At \"}),/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_DefinitionLeadHacking\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"strong\",{children:\", our focus is on the identification of low-hanging fruit\"}),\".\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"This means the \"}),/*#__PURE__*/e(o,{href:\"/blog/how-to-determine-your-sales-lead-temperature/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"type of lead\"})})}),/*#__PURE__*/e(\"strong\",{children:\" that can be convinced to convert into a customer with very little effort.\"})]}),/*#__PURE__*/e(\"p\",{children:\"The point of lead collection is to have dialogues with as many\\xa0high quality potential customers as possible. If you want to sell or promote your product, which we're guessing you definitely want to do, you need to be talking to the people who will be most interested in using your product. In order to do that, you need to find opportunities to have conversations about what you're offering.\"}),/*#__PURE__*/e(\"p\",{children:\"Talk to potential clients and close deals and success will follow.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do you do\\xa0talk to potential clients?\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identify potential customers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Qualify\"})}),\"\\xa0the lead\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Contact and engage the lead\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This is the first post in a \\xa0series and will cover the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Hacking and related definitions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Identification\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lead Hacking 101: A Short Intro\"})}),/*#__PURE__*/t(\"p\",{children:[\"Sales or \",/*#__PURE__*/e(\"strong\",{children:\"lead hacking\"}),\" refers to any technique used to positively influence sales efforts, everything from\\xa0psychology to technology. \",/*#__PURE__*/e(\"em\",{children:\"Hacking\"}),\" sales helps to identify (new) sales channels. Many companies use costly automated marketing software and employ dedicated staff to generate leads and pursue them. Startups don\u2019t have time to mess around and need to get right to the point \u2013 established organizations\\xa0can also learn from this.\",/*#__PURE__*/e(\"strong\",{children:\"Basic Steps to Start Hacking Leads\"})]}),/*#__PURE__*/e(\"p\",{children:\"A lead is a person or business that may eventually become a client. In this article, we focus on jump-starting lead generation and identification, because this type of sales hack will get you from A to B, meaning from little or no sales, towards traction, the holy grail for startups.\"}),/*#__PURE__*/e(\"p\",{children:\"In a nutshell, hacking sales with the help of leads can be carried out in three steps:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identification\\xa0\u2013 To start, figure out who visits your site to learn about your products and services.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Qualification\\xa0\u2013 Collect information about the lead \u2013 contact info & specific interest.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Contact and engagement\\xa0\u2013 Get in touch with these companies to see if you can sell your products & services, or to at least start a conversation with them.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lead Identification\"})}),/*#__PURE__*/t(\"p\",{children:[\"When a company visits your website, they have shown \",/*#__PURE__*/e(\"strong\",{children:\"an indication\\xa0of interest\"}),\". They are low-hanging fruit in terms of sales, since they are interested in your product. Identification tools like \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_DefinitionLeadHacking\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" help you see which companies have been on your website. For example, identification software can show you all the visitors from the Gaming industry who have downloaded your product brochure in the past week.\"]}),/*#__PURE__*/e(\"p\",{children:\"Another aspect of this data is that it tells you who you should be talking to, if you are not already talking to them. Reverse-engineer your target audience by learning who is interested in what you are selling.\"}),/*#__PURE__*/t(\"p\",{children:[\"Take-home message: the important thing is to Get Talking! \u2018Lead identification\u2019 is code for\\xa0\",/*#__PURE__*/e(\"em\",{children:\"figuring out who to talk to\"}),\".\"]})]});export const richText19=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Blog posts, ebooks, email drip campaigns, and similar marketing activities will replace traditional advertising.\"}),/*#__PURE__*/e(\"p\",{children:\"It's a bold statement, but it's hard to deny that there is currently a massive surge in interest in content marketing from all types of brands underway.\"}),/*#__PURE__*/e(\"p\",{children:\"With this surge in interest in content marketing happening, a more tactical approach is now required to turn readers into email subscribers, social followers, repeat readers, and then eventually customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"There is a very simple reason why content marketing will replace traditional advertising: it works \",/*#__PURE__*/e(\"strong\",{children:\"really\"}),\" well.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The State of Content Marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"HubSpot, a notoriously phenomenal content marketing machine, explained the following in their most recent \",/*#__PURE__*/e(o,{href:\"https://wp.leadboxer.com/wp-content/uploads/State_of_Inbound_15.pdf\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"State of the Industry\"})}),\" report:\u201CInbound campaigns achieve higher ROI than outbound. This holds true across different company sizes and budgets\u2026 Every company [HubSpot] surveyed\u2014regardless of marketing spend\u2014was three times as likely to see a higher ROI on \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/inbound-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"inbound\"})}),\" marketing campaigns than on outbound.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"A higher return on investment from content marketing than traditional advertising means that the rise of content-focused agencies is immanent.\"}),/*#__PURE__*/t(\"p\",{children:[\"Content-focused agencies will be masters at brand management, strategic planning, and measuring the impact of their work. They\u2019ll have some attributes of traditional agencies but will ultimately dominate traditional agencies by being more agile and less monolithic, not using \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/fear-based-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"fear-based marketing\"})}),\" tactics.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Content Marketing Works Best With Advertising\"}),/*#__PURE__*/t(\"p\",{children:[\"The title of this article may make it seem like we have a negative view of traditional advertising, but that is far from the case. We think that \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" is most powerful when combined with advertising.\"]}),/*#__PURE__*/e(\"p\",{children:\"Content marketing efforts should be synchronized with traditional advertising.\"}),/*#__PURE__*/e(\"p\",{children:\"To coordinate it with traditional advertising, you need to not replace traditional marketing with it.\"}),/*#__PURE__*/e(\"p\",{children:\"This is a mistake that a lot of companies are making. They go all-in on content marketing and forget that traditional advertising has the potential to positively impact their content marketing efforts.\"}),/*#__PURE__*/e(\"p\",{children:\"When you do things like advertise your blog articles on Facebook or Twitter, you can target the people who you want to learn about your company more easily. This means that you can introduce your brand or enhance the perception of your brand to the people who will find the most value in your product or service.\"}),/*#__PURE__*/t(\"p\",{children:[\"The previous statement on synchronizing content marketing with traditional advertising perhaps somewhat contradicts the title of this article: \",/*#__PURE__*/e(\"em\",{children:\"Content Marketing Will Replace Traditional Advertising\"}),\". We are going to stick to that title because traditional advertising agencies are bound to transform into content agencies.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Transition from Advertising Agency to Content Agency\"}),/*#__PURE__*/e(\"img\",{alt:\"Content Marketing Traditional Advertising\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PE3wRc1fEaY1qoEQXqabtO5kJk.jpg?originalFilename=content-marketing-traditional-marketing-1.jpg\",src:\"https://framerusercontent.com/images/PE3wRc1fEaY1qoEQXqabtO5kJk.jpg\",srcSet:\"https://framerusercontent.com/images/PE3wRc1fEaY1qoEQXqabtO5kJk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/PE3wRc1fEaY1qoEQXqabtO5kJk.jpg 651w\"}),/*#__PURE__*/e(\"p\",{children:\"Advertising agencies are going to be forced to make a transition to content agencies if they want to survive. They\u2019ll be forced to make a transition to being content focused because the traditional ideology of interrupting a TV show or story online is going to simply annoy people and not build brand equity\u2014 interrupting an experience will subconsciously make people perceive a brand negatively (especially if a brand in continuously interrupting experiences).\"}),/*#__PURE__*/e(\"p\",{children:\"The content agencies that will win will be extremely good at doing the following:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Making content that both attracts and holds an audience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Crafting memorable experiences around content.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating content that is so fascinating that viewers will want to share the story on social networks. When people share content, it\u2019s peer-to-peer validation of a brand, which has an immensely positive effect on the growth of a brand.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"The Opportunity\"}),/*#__PURE__*/e(\"p\",{children:\"There is a massive opportunity for brand growth with content, especially since we are in the beginning of the true evolution of content marketing. The opportunity here lies behind most marketers and traditional advertising agencies misunderstanding content right now. Most marketers and agencies are misunderstanding content because they aren\u2019t creating content in a way that is compelling or attracts bigger publications to cite and quote it. It is being made with a focus on why the brand is great, rather than why the potential customer is great.\"}),/*#__PURE__*/e(\"p\",{children:\"The content marketers and agencies that will do best in this marketing shift will be the ones who best recognize and appreciate more than just content creation, but also branding, strategy formation, media planning, audience targeting, and have a keen understanding of business and meeting business objectives in measurable ways.\"}),/*#__PURE__*/e(\"h3\",{children:\"How will your brand embrace the content revolution?\"})]});export const richText20=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Lead generation is a vital part of any business. Without \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_8bestwordpressleadgenplugins\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead collection\"})}),\", it\u2019s going to be virtually impossible to discover new business opportunities and interact with potential customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"With WordPress being a massive force on the Internet, there are naturally dozens upon dozens of plugins available to assist you in your lead generation. With so many WordPress lead generation plugins available, it can feel somewhat intimidating to figure try to figure out which lead generation plugin will work best for your needs.\"}),/*#__PURE__*/e(\"p\",{children:\"We've roamed the Internet, tested countless plugins, and found which ones we enjoy most. Many of these plugins suited our own WordPress lead generation needs well, and some weren\u2019t quite right for us. Nevertheless, even the plugins that didn\u2019t work well for our goals could potentially be perfect for your business objectives.\"}),/*#__PURE__*/t(\"p\",{children:[\"The right lead generation plugins for your growth strategy will help you do things like collect and \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/blog/best-desktop-email-clients/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"manage emails\"})}),\", find potential clients, and grow your company faster.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The 9 Best WordPress Lead Generation Plugins\"})}),/*#__PURE__*/e(\"p\",{children:\"These are some of our favorite WordPress lead generation plugins, in no particular order.\"}),/*#__PURE__*/t(\"h3\",{children:[\"1. OptinMonster (\",/*#__PURE__*/e(o,{href:\"https://optinmonster.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins OptinMonster\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gJ96aInnLHcvk1YjlOHxhyoI.png?originalFilename=best-wordpress-lead-generation-plugins-optinmonster-1.png\",src:\"https://framerusercontent.com/images/gJ96aInnLHcvk1YjlOHxhyoI.png\",srcSet:\"https://framerusercontent.com/images/gJ96aInnLHcvk1YjlOHxhyoI.png?scale-down-to=512 512w,https://framerusercontent.com/images/gJ96aInnLHcvk1YjlOHxhyoI.png 1000w\"}),/*#__PURE__*/e(\"p\",{children:\"OptinMonster is a WordPress plugin that converts website visitors into subscribers and customers. It offers great features that make it easy for marketers to acquire new leads and customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Features that make OptinMonster powerful include: a drag and drop form builder, exit-intent technology, A/B split testing, the ability to show specific messages for different campaigns, and built-in analytics.\"}),/*#__PURE__*/e(\"p\",{children:\"OptinMonster allows you to quickly build high converting lead generation campaigns, in minutes. It\u2019s simple to use and we definitely recommend trying it.\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, if all of these features sound too good to be free, that's because it isn't free. There are three plans available for OptinMonster, starting at $9 per month.\"}),/*#__PURE__*/t(\"h3\",{children:[\"2. LeadBoxer (\",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_8bestwordpressleadgenplugins\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins LeadBoxer\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Cdo71ek6fPPTdbxSFAgjLBkN4.png?originalFilename=best-wordpress-lead-generation-plugins-leadboxer-1.png\",src:\"https://framerusercontent.com/images/Cdo71ek6fPPTdbxSFAgjLBkN4.png\",srcSet:\"https://framerusercontent.com/images/Cdo71ek6fPPTdbxSFAgjLBkN4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Cdo71ek6fPPTdbxSFAgjLBkN4.png 1000w\"}),/*#__PURE__*/t(\"p\",{children:[\"Our obvious choice for the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-wordpress-plugins/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"best WordPress plugin\"})}),\" to collect leads is\u2026 us! We recommend you try out LeadBoxer to collect information on and understand the people viewing your website. When you add LeadBoxer to your website, you'll be able to see the names of the businesses that visit your site, the products and services they are interested in, and ways to contact them.\"]}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer puts faces and information to your typically anonymous website visitors, allowing you to understand precisely who is visiting your website. It\u2019s a powerful tool that will allow you to collect leads in a highly efficient and actionable way.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_8bestwordpressleadgenplugins\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to start a trial of LeadBoxer, for free.\"]}),/*#__PURE__*/t(\"h3\",{children:[\"3. SumoMe (\",/*#__PURE__*/e(o,{href:\"https://sumome.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins SumoMe\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,puIexkd3M9u9NpFVPbsQ9Wlvg2o.png?originalFilename=best-wordpress-lead-generation-plugins-sumome-1.png\",src:\"https://framerusercontent.com/images/puIexkd3M9u9NpFVPbsQ9Wlvg2o.png\",srcSet:\"https://framerusercontent.com/images/puIexkd3M9u9NpFVPbsQ9Wlvg2o.png?scale-down-to=512 512w,https://framerusercontent.com/images/puIexkd3M9u9NpFVPbsQ9Wlvg2o.png 1000w\"}),/*#__PURE__*/e(\"p\",{children:\"SumoMe seems to be growing faster than ever in popularity, and for a good reason. SumoMe is more than just a lead generation tool, but a full suite of products designed to grow your website traffic.\"}),/*#__PURE__*/e(\"p\",{children:\"Tools like the SumoMe welcome mat, smart bar, scroll box, and more will help you grow your traffic while collecting valuable leads. Over 300,000 websites are currently using SumoMe, including some notable ones such as Airbnb, Complex, Canva, The Art of Manliness, and BarkPost.\"}),/*#__PURE__*/t(\"h3\",{children:[\"4. Leadin (\",/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/product-updates/topic/leadin\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins Leadin\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vYrNw81DzLKWNYDLjiQ8GXLu2Q.png?originalFilename=best-wordpress-lead-generation-plugins-leadin-1.png\",src:\"https://framerusercontent.com/images/vYrNw81DzLKWNYDLjiQ8GXLu2Q.png\",srcSet:\"https://framerusercontent.com/images/vYrNw81DzLKWNYDLjiQ8GXLu2Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/vYrNw81DzLKWNYDLjiQ8GXLu2Q.png 1000w\"}),/*#__PURE__*/e(\"p\",{children:\"Hubspot developed a free lead generation solution that makes it easy to know who website visitors are and gives you insights into everybody who fills out a form on your site. It is a tool built with bloggers, entrepreneurs, and small businesses in mind.\"}),/*#__PURE__*/e(\"p\",{children:\"The three key features of Leadin include: lead capture forms, contact management, and marketing analytics. It\u2019s also extremely easy to setup and will have you ready to collect leads within minutes.\"}),/*#__PURE__*/t(\"p\",{children:[\"We think that Leadin is a great compliment to LeadBoxer. \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Install LeadBoxer\"})}),\" and Leadin on your WordPress blog and you\u2019ll have instantaneously turned your website into a lead collecting machine.\"]}),/*#__PURE__*/t(\"h3\",{children:[\"5. Hello Bar (\",/*#__PURE__*/e(o,{href:\"https://hellobar.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins Hello Bar\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KjVlMDHtUxMA2pjd7LFFQMnDF44.png?originalFilename=best-wordpress-lead-generation-plugins-hellobar-1.png\",src:\"https://framerusercontent.com/images/KjVlMDHtUxMA2pjd7LFFQMnDF44.png\",srcSet:\"https://framerusercontent.com/images/KjVlMDHtUxMA2pjd7LFFQMnDF44.png?scale-down-to=512 512w,https://framerusercontent.com/images/KjVlMDHtUxMA2pjd7LFFQMnDF44.png 1000w\"}),/*#__PURE__*/e(\"p\",{children:\"Hello Bar makes it extremely easy to convert more of your visitors into customers. It makes it so that when people visit your website, they'll see a subtle bar at the top of the page that encourages them to join your email list (or start a trial of your product). Hello Bar is a simple to install WordPress plugin that is a valuable tool to have in your lead generation arsenal. It doesn\u2019t only work, but it works very well.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. OptinSkin\"}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins OptinSkin\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2MQxf2v4LHmDhRzYM6xjnREUws.png?originalFilename=best-wordpress-lead-generation-plugins-optinskin-1.png\",src:\"https://framerusercontent.com/images/2MQxf2v4LHmDhRzYM6xjnREUws.png\",srcSet:\"https://framerusercontent.com/images/2MQxf2v4LHmDhRzYM6xjnREUws.png?scale-down-to=512 512w,https://framerusercontent.com/images/2MQxf2v4LHmDhRzYM6xjnREUws.png 1000w\"}),/*#__PURE__*/e(\"p\",{children:\"OptinSkin is a WordPress lead generation plugin that makes it easy to add opt-in forms (and social share boxes) to your website quickly. The plugin has powerful tools, such as: A/B testing opt-in forms, customizable designs, attention grabbing effects, integration with email marketing services, and more.\"}),/*#__PURE__*/e(\"p\",{children:\"The only drawback with the OptinSkin plugin is that it feels somewhat outdated now. Nevertheless, it\u2019s a tool that will help you effectively collect more leads.\"}),/*#__PURE__*/t(\"h3\",{children:[\"7. Scroll Triggered Boxes (\",/*#__PURE__*/e(o,{href:\"https://scrolltriggeredboxes.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins Scroll Triggered Boxes\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tNk9hAjZCTf0P0JCEtSmbFb820.png?originalFilename=best-wordpress-lead-generation-plugins-scrolltriggeredboxes-1.png\",src:\"https://framerusercontent.com/images/tNk9hAjZCTf0P0JCEtSmbFb820.png\",srcSet:\"https://framerusercontent.com/images/tNk9hAjZCTf0P0JCEtSmbFb820.png?scale-down-to=512 512w,https://framerusercontent.com/images/tNk9hAjZCTf0P0JCEtSmbFb820.png 1000w\"}),/*#__PURE__*/e(\"p\",{children:\"Scroll Triggered Boxes is a lightweight plugin for WordPress that makes add call-to-actions to your website very simple. When you use this plugin, you can add boxes that slide or fade on pages, and the boxes can contain whatever content you\u2019d like inside of them. This means you can add text, custom HTML, email collection forms, Facebook like boxes, to whatever you\u2019d like.\"}),/*#__PURE__*/e(\"p\",{children:\"This plugin feels less intrusive than most similar WordPress plugins, which is why we decided to include it in our list of best WordPress lead generation plugins.\"}),/*#__PURE__*/t(\"h3\",{children:[\"8. WordPress Call to Action (\",/*#__PURE__*/e(o,{href:\"https://www.inboundnow.com/cta/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get it\"})}),\")\"]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Lead Generation Plugins WordPress Call to Action\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NNg3DJL7NMmabh1S56XVjQakmc.png?originalFilename=best-wordpress-lead-generation-plugins-wordpresscalltoactionplugin-1.png\",src:\"https://framerusercontent.com/images/NNg3DJL7NMmabh1S56XVjQakmc.png\",srcSet:\"https://framerusercontent.com/images/NNg3DJL7NMmabh1S56XVjQakmc.png?scale-down-to=512 512w,https://framerusercontent.com/images/NNg3DJL7NMmabh1S56XVjQakmc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NNg3DJL7NMmabh1S56XVjQakmc.png 1198w\"}),/*#__PURE__*/e(\"p\",{children:\"WordPress Call to Action is an absolutely fantastic plugin for adding call to action buttons on your website or blog, seamlessless. The plugin allows you to strategically add call to action buttons in various locations, but takes things one step further by offering the ability to A/B test templates, text, and more so that your conversion rates improve.\"}),/*#__PURE__*/e(\"p\",{children:\"We think that this plugin is ideal for people trying to get blog readers to start free product trials, download an ebook, or promote a featured blog post.\"}),/*#__PURE__*/t(\"h3\",{children:[\"9. 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