{
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  "sources": ["ssg:https://framerusercontent.com/modules/2yAX4b11AeFQYsarHehl/5jOyHJZlYu0ExkqAWxbk/npnow37es-24.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"SaaS customers are extremely busy. This is something that very important to remember when you are both marketing and building a SaaS product.\"}),/*#__PURE__*/e(\"p\",{children:\"You must remember this because it means that the customer likely doesn\u2019t have the time or desire to read dozens of tutorials on how to use your product. He or she just wants to be able to use it and get it up and working almost instantaneously.\"}),/*#__PURE__*/e(\"p\",{children:\"Having your product effectively work right out of the box will help users feel like they are experts, and no longer newbies faster. The faster that a person feels like an expert of your product, the more likely they are to turn into a devoted user of it.\"}),/*#__PURE__*/e(\"p\",{children:\"This means that you shouldn\u2019t allow it to take hours upon hours to learn your product. If your product takes hours to get to know, it is too hard to use.\"}),/*#__PURE__*/e(\"p\",{children:\"To make sure that customers aren\u2019t being forced to commit an immense amount of time to learning your product, you should be collecting tons of feedback from your customer success team or sales team members. These members of your company will be able to help you quickly discover if there is a hole in your user interface and product that needs to be plugged. Once a hole is uncovered and plugged, customers will stop leaking out and churning or not converting from free trials to paid users.\"}),/*#__PURE__*/t(\"p\",{children:[\"Busy SaaS customers mean that you need to have an extra refined \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/onboarding-best-practices/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"user onboarding\"})}),\" and product education process. Hardly anybody is going to want to take hours out of their week to spend time learning a new product, especially if they are just in the free trial phase of a product.If your customer is a Millennial, this entire notion is even more relevant. An article from the \",/*#__PURE__*/e(o,{href:\"https://www.nngroup.com/articles/millennials-digital-natives/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Nielson Norman Group\"})}),\" explained:\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe frequently see Millennial users getting stumped in usability testing when they encounter difficult user interfaces. Their interactions tend to be fast-paced. Because they spend less time on any given page, Millennials are more likely to make errors, and they read even less than the average user (which is already very little).\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"This quote is really solidified with something that Elon Musk once said:\"}),/*#__PURE__*/e(\"p\",{children:'\"Any product that needs a manual to work is broken.\"'}),/*#__PURE__*/e(\"p\",{children:\"This quote is very accurate when it comes to SaaS products because users now have a somewhat unrealistic expectation for user interfaces. Companies like Apple and Google have created such sleek apps that users now expect all products to be as simple as them.\"}),/*#__PURE__*/e(\"p\",{children:\"The same study that we mentioned earlier by the Nielson Norman Group expands on this idea:\"}),/*#__PURE__*/e(\"p\",{children:'\"When interfaces fail to live up to those unrealistic standards of simplicity, Millennials rarely blame themselves \u2013 unlike older users. Millennials are quick to criticize the interface, its organization, or its designers.\u201D'}),/*#__PURE__*/t(\"p\",{children:[\"While this quote is focused on Millennials, it can easily be applied to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/paying-saas-customers/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SaaS customers\"})}),\". SaaS customers demand products that don\u2019t take time to learn. If a product is difficult to use and feels impossible to learn, a SaaS customer isn\u2019t likely to stick around and use a product for very long (if at all!).\"]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Slack has grown insanely fast, \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-did-slack-grow-so-fast/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"something we have previously covered in great detail\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"One of the reasons why Slack likely grew so fast is because it has proven to be a fantastic way for companies to make communication and workflows much more smooth.\"}),/*#__PURE__*/e(\"p\",{children:\"While Slack continues to get new users, it largely appeals to some teams within organizations over others. One team that seems to typically adopt Slack slower than others are sales teams\"}),/*#__PURE__*/e(\"p\",{children:\"If you run a company and want to encourage your sales team to effectively use Slack, this post is for you and your team. We are going to explain ways that you can do some of the following using Slack:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have greater transparency across your entire organization.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have more ways to discover sales opportunities.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decrease the amount of emails sent.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Increase the speed that leads are contact.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"More easily share information across the entire sales team, to reduce duplicate emails.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You get the gist\u2026 Slack WILL improve your organization and the efforts of your sales team.\"}),/*#__PURE__*/e(\"h3\",{children:\"Making the sales team adopt Slack\"}),/*#__PURE__*/e(\"p\",{children:\"This may feel aggressive, but you could make a policy that the sales team must only use Slack to communicate.\"}),/*#__PURE__*/e(\"p\",{children:\"Members of your sales team may initially not like this idea, but they\u2019ll quickly see that it makes the speed of responses to and from colleagues much quicker and also greatly reduces the amount of long email chains that they are part of.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest benefits of getting your sales team to use lack is improved communication with other teams. Some ways that a sales team can improve their communication with other teams, using Slack, are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When the sales team has a question for the product or development team.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When the sales team wants to request something from the marketing team.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When the sales team wants to ask a question regarding a customer to the support team.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Problem solving with Slack\"}),/*#__PURE__*/e(\"p\",{children:\"Once the sales team has adopted Slack, it will make problem solving much easier. For example, if there\u2019s a snag in a deal closing, it will be easy for a member of sales team to browse chat history to identify strategies and tactics that have been used in the past to solve similar problems.\"}),/*#__PURE__*/e(\"p\",{children:\"This is valuable because it means that it is easier for people within your company to learn from their teammates, reducing the amount of mistakes made.\"}),/*#__PURE__*/e(\"h3\",{children:\"Less mistakes happen because communication increases\"}),/*#__PURE__*/e(\"p\",{children:\"When you communicate in public channels, you get access to a searchable archive of past conversations, decisions, and deals. A few sales workflows that Slack recommends are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Onboarding new team members\"}),\": Invite new team members to important sales channels. By following existing channels, it will bring new hires up to speed rapidly.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Offboarding team members\"}),\": Using Slack makes offboarding much more graceful. This is because if a person leaves the sales team, their information won\u2019t get archived away and lost forever.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Account transactions\"}),\": If you invite people, such as an \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/key-account-management-for-b2b-clients/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"account manager\"})}),\" or customer success manager, to important sales channels, they can better track the closing and progression of deals.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Important customer information can go directly into Slack\"}),/*#__PURE__*/e(\"p\",{children:\"We believe that one of the biggest advantages of Slack is the ability to seamlessly bring important customer information directly into Slack.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, if you get a lead on \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" that has a high leadscore, you can set up a customer notification using the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/integrations/zapier/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer and Zapier integration\"})}),\". A high leadscore means that a lead is very qualified, and your entire sales team will be privy to this valuable information.\"]}),/*#__PURE__*/e(\"p\",{children:\"The ability to automatically send new leads to relevant account managers or user groups is insanely valuable and saves you a lot of time. You'll no longer need to constantly switch between a CRM, email, and Slack. Everything will be in one place (on Slack!).\"}),/*#__PURE__*/e(\"h3\",{children:\"Why else should your sales team be using Slack?\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s honestly pretty difficult to answer this question because most organizations seem to find their own unique ways to use Slack. We suggest taking the plunge and seeing how your employees start using Slack. From there, you can decide on how to create the workflows that work best for your team and company.\"})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The best marketers are data-driven. This means that they use customer and website data to make smart decisions that accelerate the growth of a company. Smarter decisions are made because, by using data and analytics, you can get a much better understanding of your customers and what they want to do with your product.\"}),/*#__PURE__*/e(\"p\",{children:\"When we talk about analytics, we mean more than just tracking pageviews. We mean examining unique sessions, durations of each session, page bounce rates, and other important information that allow you to understand user behavior on your website. When you understand your website and how people are using it, you can more rapidly optimize your site to accomplish business objectives.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is customer data analytics?\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer data analytics is information that allows you to understand what exactly the customer is doing. It is data that lets you know where and how people are using your product.\"}),/*#__PURE__*/e(\"p\",{children:\"The most important thing to remember in regards to customer data analytics is that it is simply data collected from user actions. The more data that you collect, the better you\u2019ll be able to view the journey that users are taking as they interact with your product.\"}),/*#__PURE__*/e(\"p\",{children:\"When you see how people are interacting with your product clearly, you can make impactful marketing decisions. You will be able to see how people found your product, what features are being used most, what features likely need to be improved, how to improve the design of your product, and much more. The gist of customer data analytics is that it lets you better improve company growth.\"}),/*#__PURE__*/t(\"p\",{children:[\"For the rest of this post, we are going to talk about some ways that you can use customer data analytics to make the types of decisions that will \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/marketers-to-follow/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"grow your business\"})}),\".\",/*#__PURE__*/e(\"strong\",{children:\"1. You can send much better emails.\"})]}),/*#__PURE__*/e(\"p\",{children:\"When you use customer data to make improved marketing decisions, you can send much better emails. You can send much better emails because you can figure out what type of messaging will resonate best with your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"When you understand what resonates best with your audience you can decide on things such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Should you send an email to people who abandon their purchase a few days after the cart abandonment?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Send emails to people who perform certain actions in your product. For example, if a person completes an important task, you may send them an email congratulating them on accomplishing the task.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"A few popular email tools that you can use to communicate with your users are: \",/*#__PURE__*/e(o,{href:\"https://intercom.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Intercom\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://customer.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Customer.io\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://mailchimp.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"MailChimp\"})}),\", or \",/*#__PURE__*/e(o,{href:\"https://sendgrid.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SendGrid\"})}),\".\",/*#__PURE__*/e(\"strong\",{children:\"2. Use customer data to improve the design of your product.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Using customer data to improve the design of a product is one of the most neglecting things companies do. Most design decisions are made on gut feelings rather than using hard data, so if you use data to make design decisions you\u2019ll often have a seriously huge business advantages over competitors.\"}),/*#__PURE__*/e(\"p\",{children:\"You have a huge business advantage when you use customer data to improve the design of your product because you will be able to more easily identify problem areas. For example, you\u2019ll be able to more quickly see that users are having trouble on your sign up page. You can use this finding to come up with smart ways to increase the bad conversion rate and make great design choices to accomplish this.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to tools like Google Analytics, the following tools can also greatly improve the amount of valuable customer data and feedback that you collect.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.drift.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Drift\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://intercom.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Intercom\"})}),\", and \",/*#__PURE__*/e(o,{href:\"https://www.olark.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Olark\"})}),\". These three tools add live chat to your site so that you can more rapidly talk to your customers and users to gain valuable feedback.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.crazyegg.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"CrazyEgg\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://www.luckyorange.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lucky Orange\"})}),\", and \",/*#__PURE__*/e(o,{href:\"https://www.inspectlet.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Inspectlet\"})}),\". These tools make it so that you can record sessions and heat maps, meaning that you can understand how people are using and browsing the pages of your websites.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://qualaroo.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Qualaroo\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://surveymonkey.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Survey Monkey\"})}),\". Both of these tools make it so that you can easily survey your website visitors and users.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Surveys\"}),\" are a brilliant way to gather customer data. They allow you to ask your audience questions about features and what they\u2019re looking for. You can use this data to make design, product, and business decisions.\",/*#__PURE__*/e(\"strong\",{children:\"Live chat\"}),\" makes it so that you can improve your sales and support. When you make it so that it\u2019s easier for your customer to reach out to you, you can more easily identify areas of your design and product that are problematic.\",/*#__PURE__*/e(\"strong\",{children:\"Heat mapping and session tracking\"}),\" are one of our favorite customer data gather tools. They allow you to see where people are pressing on your webpages and if they are getting stuck on certain pages. When you use these types of tools, you will be able to make very smart design decisions.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now what?\"})}),/*#__PURE__*/e(\"p\",{children:\"While there are many more ways that you can use customer data to improve marketing, the two that we spoke about are some of our favorites.\"}),/*#__PURE__*/t(\"p\",{children:[\"In additional to the tools above, we are big fans of \",/*#__PURE__*/e(o,{href:\"https://www.kissmetrics.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Kissmetrics\"})}),\". We like Kissmetrics because it allows us to collect a lot of data for making marketing decisions. For example, we can look at activation, retention, do cohort analysis, and much more. It\u2019s one of the best marketing optimization tools out there.We also recommend that you try \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\". We recommend using LeadBoxer because it allows you to see your website traffic at a granular level. This means that you can understand if your marketing is making your target audience land on your website. It does this by taking a lot of anonymity out of your website traffic, allowing you to see who (people and companies) are browsing your website.\"]})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The best software as a service (SaaS) companies set up conversion funnels.\"}),/*#__PURE__*/e(\"p\",{children:\"A conversion funnel allows a company to efficiently and effectively track how and if people are converting into customers. Beyond just customer tracking, companies can use conversion funnels to understand if website visitors are performing important tasks that help facilitate long-term and lasting customer to company relationships.\"}),/*#__PURE__*/e(\"p\",{children:\"After reading this post, you will have a great understanding of what an acquisition funnel is. You will also likely be able to take what you\u2019ve learned from this post and, using Kissmetrics, identify items that are hindering your growth.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s look at how to use Kissmetrics for your SaaS company.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Is an Acquisition Funnel?\"}),/*#__PURE__*/e(\"p\",{children:\"For a SaaS company, an acquisition funnel is a way to get a great view as to how a website is performing. It allows key business stakeholders to understand what is working and what isn\u2019t.\"}),/*#__PURE__*/e(\"p\",{children:\"An acquisition funnel often looks like something along the lines of:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. User visited the website\"})}),/*#__PURE__*/e(\"p\",{children:\"This is the top of the funnel. This is simply the number of people who came and visited your website.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Signed up for a free trial\"})}),/*#__PURE__*/e(\"p\",{children:\"If your company is like most SaaS companies, you offer a free trial. This step is where a person who has visited your website signs up for a free trial. It\u2019s the next step in your funnel because you want your website visitors to sign up for a free trial.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Person used product\"})}),/*#__PURE__*/e(\"p\",{children:\"This is the next step in the acquisition funnel. This is a very important step because it is when people take the time to use your product. When a person actually uses your product, it becomes A LOT likelier that he or she will ultimately pay for your product, since a user not using a product means there\u2019s no chance of them converting.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. User turns into a paying customer\"})}),/*#__PURE__*/t(\"p\",{children:[\"This is the final step of our example user acquisition funnel. It\u2019s the most vital part of your funnel and everything leads to this: a free trial user turns into a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/paying-saas-customers/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"paying customer\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"An example of this funnel in Kissmetrics looks something like this:\"}),/*#__PURE__*/e(\"img\",{alt:\"conversion funnels kissmetrics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,w64FvdVx2C8siFZwT7q7pBYC01A.png?originalFilename=conversion-funnels-kissmetrics-1.png\",src:\"https://framerusercontent.com/images/w64FvdVx2C8siFZwT7q7pBYC01A.png\",srcSet:\"https://framerusercontent.com/images/w64FvdVx2C8siFZwT7q7pBYC01A.png?scale-down-to=512 512w,https://framerusercontent.com/images/w64FvdVx2C8siFZwT7q7pBYC01A.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/w64FvdVx2C8siFZwT7q7pBYC01A.png 1127w\"}),/*#__PURE__*/e(\"h3\",{children:\"How To Analyze Your Acquisition Funnel\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Look for a bottleneck\"})}),/*#__PURE__*/e(\"p\",{children:\"When you first begin doing funnel analysis, you want to identify a bottleneck. This means that you want to find what is blocking your users from doing actions that benefit your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s analyze the example funnel above.\"}),/*#__PURE__*/e(\"p\",{children:\"By looking at the example funnel above, we can quickly see that:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A decent amount of people visited the website, giving us a reasonable sample size.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"At 15%, the website does a great job converting visitors into free \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/improve-free-trial-to-paid-signup/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"trial signups\"})}),\". (Most SaaS companies see 1-10% at this step.)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Once people signed up, we can see that a very healthy number of people actually started using the product. There\u2019s obviously some room to improve this number, but it isn\u2019t a detrimental bottleneck.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As we move to the last step in the conversion funnel, we notice what our primary bottleneck is: turning users into paying customers. Now that we know that getting people to convert to paid is a major pain point in the growth of the company, we know that we need to figure out why people don\u2019t feel the need to pay for the product.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Figure out why the bottleneck exists\"})}),/*#__PURE__*/e(\"p\",{children:\"Now that we have identified that there is a major bottleneck in getting people to convert into a paid user portion of our funnel, we need to figure out why people don\u2019t want to pay.\"}),/*#__PURE__*/e(\"p\",{children:\"The smartest thing that you can do here is speaking with the individuals who didn\u2019t convert.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(o,{href:\"https://www.kissmetrics.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Kissmetrics\"})}),\", these are some of the best questions to consider:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is there a particular feature that users are having a hard time with?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is the difference between the people who are paying for your product and the people who aren\u2019t?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What are the people who converted saying differently than those who didn\u2019t convert? Take time to \",/*#__PURE__*/e(\"em\",{children:\"really\"}),\" understand the differences between these two groups of people.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Once these questions have been considered, you have taken a great step towards effectively using your funnel data to make smart business growth decisions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Further analyze your funnel with segmenting by property\"})}),/*#__PURE__*/e(\"p\",{children:\"Segmenting by properties is a great way to learn about the characteristics of different types of users. This is because properties allow us to understand people in groups.\"}),/*#__PURE__*/e(\"p\",{children:\"Luckily, Kissmetrics makes segmenting by property extremely easy.\"}),/*#__PURE__*/e(\"p\",{children:\"Using the example above again, we\u2019ll look at how to segment people by campaign name. This type of property is triggered using a UTM parameter. A campaign with a UTM tag would have a link that looks similar to the following:\"}),/*#__PURE__*/e(\"img\",{alt:\"conversion funnels utm campaign kissmetrics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JZHdFOkCdWKdp547sdqSuFT7kew.jpg?originalFilename=conversion-funnels-kissmetrics-1-1.jpg\",src:\"https://framerusercontent.com/images/JZHdFOkCdWKdp547sdqSuFT7kew.jpg\",srcSet:\"https://framerusercontent.com/images/JZHdFOkCdWKdp547sdqSuFT7kew.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/JZHdFOkCdWKdp547sdqSuFT7kew.jpg 600w\"}),/*#__PURE__*/e(\"p\",{children:\"The example campaign is \u201CExampleName.\u201D This is something we know since the URL says \u201Cutm_campaign=ExampleName.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing that our campaign name is titled \u201CExampleName\u201D we can view the people who came into our funnel from that campaign. This will give us a snapshot of how the campaign is bringing us traffic and customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"conversion funnels kissmetrics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,UWcejNXzYl0UKr6rWfZjGwv3Gs.png?originalFilename=conversion-funnels-kissmetrics-3-1.png\",src:\"https://framerusercontent.com/images/UWcejNXzYl0UKr6rWfZjGwv3Gs.png\",srcSet:\"https://framerusercontent.com/images/UWcejNXzYl0UKr6rWfZjGwv3Gs.png?scale-down-to=512 512w,https://framerusercontent.com/images/UWcejNXzYl0UKr6rWfZjGwv3Gs.png 644w\"}),/*#__PURE__*/e(\"p\",{children:\"We have now segmented the campaign name property on the funnel report:\"}),/*#__PURE__*/e(\"img\",{alt:\"conversion funnels kissmetrics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZshKeaGqbc2Cl31dBcPWtotm7k.png?originalFilename=conversion-funnels-kissmetrics-4-1.png\",src:\"https://framerusercontent.com/images/ZshKeaGqbc2Cl31dBcPWtotm7k.png\",srcSet:\"https://framerusercontent.com/images/ZshKeaGqbc2Cl31dBcPWtotm7k.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZshKeaGqbc2Cl31dBcPWtotm7k.png 860w\"}),/*#__PURE__*/e(\"p\",{children:\"You can see above that all of the traffic came from five different sources.\"}),/*#__PURE__*/e(\"p\",{children:\"By looking at each campaign, we can see how each source performs throughout our entire acquisition funnel.\"}),/*#__PURE__*/e(\"p\",{children:\"Using this data and having a somewhat granular view of how each of your campaigns impacts your business means that you can make great business decisions. You now have a very clear picture as to what is working for you and what isn\u2019t. You know where to stop focusing your efforts and where to increase your focus.\"}),/*#__PURE__*/e(\"p\",{children:\"While segmenting by the property is undoubtedly insanely valuable, we can continue and look at data even closer with Kissmetrics.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Taking a closer look at your acquisition funnel\"})}),/*#__PURE__*/e(\"p\",{children:\"We've looked at data from a pretty high level, but we can look at it closer to get an even better understanding of what makes people convert into paying customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Often SaaS companies want to do things such as track how many people take important steps during the signup process. By this, we mean having a flow like:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Viewed signup page. This step of the funnel would be triggered when an individual visits the signup page.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Entered business type. Once a person signed up, they entered the type of business they work with when prompted.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Entered phone number. When prompted, the person entered their phone number.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Entered a password. After entering a business type and phone number, users entered a password.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enters the website URL. At this step, users enter their website URL.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Enter a guided tour. This would be the last step of the funnel. It\u2019s when a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/product-tours-2/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"user enters a guided tour of the product\"})}),\".\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"In this example, we looked at a variety of steps that aren\u2019t optional, and are simply form fields. Users aren\u2019t being taken to new pages in these steps but are simply being prompted to fill out different form fields.\"}),/*#__PURE__*/e(\"p\",{children:\"Here is how the above funnel would look:\"}),/*#__PURE__*/e(\"img\",{alt:\"conversion funnels kissmetrics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KzASdq0FB4f5Jtb3QB6W8lcRgm8.png?originalFilename=conversion-funnels-kissmetrics-5-1.png\",src:\"https://framerusercontent.com/images/KzASdq0FB4f5Jtb3QB6W8lcRgm8.png\",srcSet:\"https://framerusercontent.com/images/KzASdq0FB4f5Jtb3QB6W8lcRgm8.png?scale-down-to=512 512w,https://framerusercontent.com/images/KzASdq0FB4f5Jtb3QB6W8lcRgm8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/KzASdq0FB4f5Jtb3QB6W8lcRgm8.png 1316w\"}),/*#__PURE__*/e(\"img\",{alt:\"conversion funnels kissmetrics\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dccYhzBi4As1Z9ay6o0cfPpCw.png?originalFilename=conversion-funnels-kissmetrics-6-1.png\",src:\"https://framerusercontent.com/images/dccYhzBi4As1Z9ay6o0cfPpCw.png\",srcSet:\"https://framerusercontent.com/images/dccYhzBi4As1Z9ay6o0cfPpCw.png?scale-down-to=512 512w,https://framerusercontent.com/images/dccYhzBi4As1Z9ay6o0cfPpCw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/dccYhzBi4As1Z9ay6o0cfPpCw.png 1299w\"}),/*#__PURE__*/e(\"p\",{children:\"In this funnel, you can see that most people successfully complete actions until the moment that they are asked for their phone number. Once people hit this form field they start to drop off.\"}),/*#__PURE__*/e(\"p\",{children:\"This type of granularity can be very valuable since it helps you get a closer look at where individuals are having problems completing tasks that are important.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"5. See how healthy your acquisition really is\"}),\"The funnel tool in Kissmetrics is a seriously phenomenal resource. It is a great resource because it\u2019s perhaps the simplest way to understand how healthy your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-acquisition-costs/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer acquisition\"})}),\" efforts really are.\"]}),/*#__PURE__*/e(\"p\",{children:\"You will be able to find roadblocks and bottlenecks in your acquisition and make it so that fewer visitors drop out of the flow.\"}),/*#__PURE__*/e(\"p\",{children:\"You can make smart decisions, especially when you set up micro funnels, that allow you to determine what parts of your acquisition funnel need the most improvement.\"}),/*#__PURE__*/e(\"p\",{children:\"Using funnel reports in Kissmetrics, you have no excuse not to find ways to efficiently grow your business.\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Have you ever wondered if you can scare your customers into buying your product?\"}),/*#__PURE__*/e(\"p\",{children:\"If you're wondering this, you\u2019re not the only person who has thought about this somewhat peculiar question. In fact, not only are you not the only person who has wondered this, but it\u2019s actually an extremely valid question.\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How Fear-Based Marketing Works\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s a very valid question because fear-based marketing works, it can help \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-collect-high-quality-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"collect high-quality sales leads\"})}),\". Fear can actually trigger your target audience to take action and buy your product or service. \",/*#__PURE__*/e(o,{href:\"https://www.businessweek.com/articles/2014-02-20/loneliness-and-fear-boost-brand-attachment-study-says\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lea Dunn\"})}),\", of British Columbia\u2019s Sauder School of Business, found that people who feel afraid or alone experience an unusually high attachment to the brands closest to them. She elaborates on this by explaining that consumers remember the brands and products they meet while fearful, in a favorable way.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Brands Create Emotional Attachments\"}),/*#__PURE__*/e(\"p\",{children:\"According to Dunn, this happens because when people are fearful they seek out human connections. If there are no humans nearby, a brand will perfectly fill the gap. This means that brands have an opportunity to create emotional attachments to people when fear is in play.\"}),/*#__PURE__*/t(\"p\",{children:[\"Behavioral psychologist \",/*#__PURE__*/e(o,{href:\"https://www.weblyguys.com/blog/how-to-use-fear-in-conversion-marketing-without-scaring-your-customers-away/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Dr. Wyatt Woodsmall\"})}),\" further solidified this notion by explaining: \u201DIf you can find out what people\u2019s worst nightmare is, camp out inside their nightmare\u2026[they\u2019ll] do anything\u2026to get out of that situation.\u201D\"]}),/*#__PURE__*/e(\"h2\",{children:\"Iconic Examples of Fear-Based Marketing \"}),/*#__PURE__*/e(\"p\",{children:\"A few examples of brands successfully using fear to grow include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Nike. Their \u201CJust Do It\u201D tagline makes people fear missing out because they didn\u2019t commit in time.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"L\u2019Oreal. They use the tagline \u201CBecause I\u2019m Worth It\u201D to take aim at the insecurities of people regarding their appearance.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"FedEx. They used the tagline \u201CAbsolutely, Positively Overnight\u201D to make people fear missing a deadline.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"With this in mind, scaring a prospect doesn't mean putting a gun to their head and making them buy. It means making them feel like they are going to miss out on an opportunity.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Fear, Uncertainty, and Doubt\"})}),/*#__PURE__*/e(\"p\",{children:\"Fear-based marketing works because consumers are genuinely afraid of missing out on something. When you add in an expiration date to an offer, letting consumers know that there\u2019s an impending deadline, will help facilitate sales. Dates and other fear tactics will make consumers take actions that benefit your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Fear can benefit your business when done correctly because it often gives consumers a sense of exclusivity. It makes people feel like if they don\u2019t act at that very moment they will fail to get into whatever you\u2019re offering.\"}),/*#__PURE__*/e(\"p\",{children:\"The fear marketing message isn\u2019t \u201Cdo this or die,\u201D but rather don\u2019t miss out on an experience or an incredible deal. Fear-based marketing is not meant to be a dark and gloomy thing. It is meant to be a way to creatively articulate what happens if a person doesn\u2019t do a specified task.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Deciding on how frequently to send your email newsletter can be very tricky.\"}),/*#__PURE__*/e(\"p\",{children:\"It can be tricky because you naturally want to avoid over-sending your emails and damaging your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"However, the only way to grow your brand and make people trust it even more is to be in constant communication with your audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"Reaching your audience using a newsletter is a brilliant way to strengthen your brand and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-checkout-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase your revenue\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to share four things that you need to consider when it comes to sending an email newsletter.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Here\u2019s how to figure out how often you should send an email newsletter:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Lay out your email goals.\"})}),/*#__PURE__*/e(\"p\",{children:\"Before you spend a lot of time contemplating how often you should send emails, you should first think about what the goals of your newsletter are.\"}),/*#__PURE__*/e(\"p\",{children:\"Some questions to ask yourself include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What information do you want to give your audience?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do you want your audience to immediately take action?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is email the best way to deliver the information that you want to share with your audience?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you have clearly defined the goals of your newsletter and email communications, you can spend time thinking about actually sending your emails.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if you run an e-commerce website and make a promo code each month for certain products, you probably want to let your audience know about it. The easiest way for you to share your promo code with your audience is to send out a newsletter. Since your goal is to share a monthly newsletter with your audience, you would likely opt to send out your newsletter once per month, at the beginning of the month. When your promo code reaches your audience at the beginning of the month, it\u2019s likely that you\u2019ll experience a nice revenue bump.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Spend time looking at your audience.\"})}),/*#__PURE__*/e(\"p\",{children:\"Spending time looking at your audience is extremely important.\"}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t know your audience, you won\u2019t be able to effectively communicate with them.\"}),/*#__PURE__*/e(\"p\",{children:\"To get to really know your audience, you should ask yourself questions such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What interests the majority of my audience?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does my audience want to get a lot of updates from my company?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Who exactly are the people on your email list?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you have answered questions along the lines of the three questions above, you can start making smart decisions about how to interact with your audience using your email list. You can make an email marketing plan specific to your audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re struggling to make an email marketing plan because defining your audience is proving to be difficult for you, we recommend sending out a survey to your audience and just flat out asking them about the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/psychographics-for-b2b-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"types of topics that interest them\"})}),\". Once you get enough responses, you\u2019ll have a clear understanding as to how you can tailor your content to your audience.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Learn from what you've done in the past.\"})}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve previously sent out emails, you can learn a lot from what you\u2019ve done in the past. In fact, you can actually learn a lot by looking at how your audience interacts with all of your marketing assets, not just emails.\"}),/*#__PURE__*/e(\"p\",{children:\"You should look at your emails and other marketing assets and ask:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How did the audience react?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Did people engage with the asset or email?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If it was an email, how was the open rate?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If it was an email, did a lot of people unsubscribe?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By taking time to research your past efforts, you can efficiently plan your future efforts. You\u2019ll have a clear understanding of what worked and what didn\u2019t work, meaning that you won\u2019t waste time making an effective email newsletter.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Putting these tips into action to determine how often to send your newsletter.\"})}),/*#__PURE__*/e(\"p\",{children:\"In this post, we've talked about laying out your email goals, spending time looking at your audience, and learning from what you've done in the past. Once you\u2019ve done these three things, you\u2019ll be able to smartly craft your own brilliant email newsletter strategy.\"}),/*#__PURE__*/e(\"p\",{children:\"When you\u2019ve crafted your newsletter strategy, you\u2019ll be able to easily answer the question \u201CHow often should you send an email newsletter?\u201D You\u2019ll be able to answer this question because you\u2019ll understand the wants and needs of your audience. When you understand what your audience wants, you can determine the correct newsletter sending frequency for your company.\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Making a great checkout page is important for increasing revenue.\"}),/*#__PURE__*/t(\"p\",{children:[\"Checkout page design is something that we\u2019ve been spending time studying here at \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", and we thought that we should share some of the best checkout pages we found in our research.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to talk about some of the best checkout pages we have examined, why we think the pages are so effective, and discuss how you can design a checkout page that improves your conversions and turns more of your visitors into paying customers.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are the best checkout pages that we found:\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Apple.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Checkout Pages Apple\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,N5B0YNnLY8G5WeXN3VF315vZ4s.png?originalFilename=best-checkout-pages-apple-1.png\",src:\"https://framerusercontent.com/images/N5B0YNnLY8G5WeXN3VF315vZ4s.png\",srcSet:\"https://framerusercontent.com/images/N5B0YNnLY8G5WeXN3VF315vZ4s.png?scale-down-to=512 512w,https://framerusercontent.com/images/N5B0YNnLY8G5WeXN3VF315vZ4s.png 656w\"}),/*#__PURE__*/e(\"p\",{children:\"Apple has done a great job with their website. The site has strong imagery, clear pricing, and it\u2019s an overall amazing online shopping experience. Great design is something that should be expected from Apple, so it\u2019s only natural that they would have a great checkout page.\"}),/*#__PURE__*/e(\"p\",{children:\"Apple's checkout page is particularly good because it's simple and functional. The page is very focused on the goals: signing in or purchasing as a guest. Having both of these options reduces cart abandonment and having vibrant blue buttons makes the goals of the page very visible.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Made.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Checkout Pages Made\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yeR22e6agjo1KX1OqMl64e0t8ZM.png?originalFilename=best-checkout-pages-made-1.png\",src:\"https://framerusercontent.com/images/yeR22e6agjo1KX1OqMl64e0t8ZM.png\",srcSet:\"https://framerusercontent.com/images/yeR22e6agjo1KX1OqMl64e0t8ZM.png?scale-down-to=512 512w,https://framerusercontent.com/images/yeR22e6agjo1KX1OqMl64e0t8ZM.png 659w\"}),/*#__PURE__*/e(\"p\",{children:\"Made, an online furniture retailer, has a checkout page that is uniquely good because of a handful of thoughtful attributes.\"}),/*#__PURE__*/e(\"p\",{children:\"The most important aspect on the page is a countdown timer. This makes checking out feel urgent and gives shoppers a feeling that they risk missing out on their purchase if they don\u2019t complete it within the time displayed.\"}),/*#__PURE__*/e(\"p\",{children:\"We also think that the page is good because it clearly shows shoppers how much money they are saving on his or her order. This is a simple and effective way to encourage users to finish the purchase.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Amazon.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Checkout Pages Amazon\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eCLNVgjlm9Q8K6udoH1BIfipwy4.png?originalFilename=best-checkout-pages-amazon-1.png\",src:\"https://framerusercontent.com/images/eCLNVgjlm9Q8K6udoH1BIfipwy4.png\",srcSet:\"https://framerusercontent.com/images/eCLNVgjlm9Q8K6udoH1BIfipwy4.png?scale-down-to=512 512w,https://framerusercontent.com/images/eCLNVgjlm9Q8K6udoH1BIfipwy4.png 615w\"}),/*#__PURE__*/e(\"p\",{children:\"No checkout page list would be complete without Amazon. Amazon removes all distractions from the checkout flow to somewhat aggressively push buyers forward. There is no top navigation on the page, there are no continue shopping buttons, there are no buy later buttons, or anything of that nature. The only options on the page are to either continue down the shopping cart flow or close the window.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Bellroy.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Checkout Pages Bellroy\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,l1KccBDiI1M2Pfa39CEXMxPU6s.png?originalFilename=best-checkout-pages-bellroy-1.png\",src:\"https://framerusercontent.com/images/l1KccBDiI1M2Pfa39CEXMxPU6s.png\",srcSet:\"https://framerusercontent.com/images/l1KccBDiI1M2Pfa39CEXMxPU6s.png?scale-down-to=512 512w,https://framerusercontent.com/images/l1KccBDiI1M2Pfa39CEXMxPU6s.png 658w\"}),/*#__PURE__*/e(\"p\",{children:\"Bellroy has smartly made their shopping cart just one page long. Because checking out is only a single step, it makes the experience very smooth for shoppers.\"}),/*#__PURE__*/e(\"p\",{children:\"This notion isn\u2019t just a hunch on our part. Countless studies have shown that when checkout pages are only one page long, conversions are significantly higher. This is likely because a single page unconsciously feels less daunting and also helps eliminate the possibility of confusion.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Nixon.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Checkout Pages Nixon\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6Y0ibVPbTxgTqbkgXvhZilNbDbg.png?originalFilename=best-checkout-pages-nixon-1.png\",src:\"https://framerusercontent.com/images/6Y0ibVPbTxgTqbkgXvhZilNbDbg.png\",srcSet:\"https://framerusercontent.com/images/6Y0ibVPbTxgTqbkgXvhZilNbDbg.png?scale-down-to=512 512w,https://framerusercontent.com/images/6Y0ibVPbTxgTqbkgXvhZilNbDbg.png 653w\"}),/*#__PURE__*/e(\"p\",{children:\"Nixon doesn\u2019t give the option to check out as a guest, but it\u2019s still a smartly designed page (and overall flow). The page is designed well because, no matter what part of the checkout process the customer is in, they understand exactly where they are in the flow. Shoppers are informed about the number of steps left and and understand why they need to complete each step. In addition, the page increases customer trust by clearly displaying links to pages such as the return policy, warranty details, privacy policy, and shipping policy.\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Marketing and sales automation is important because it helps streamline and remove tedious tasks from your life. In this article we will discuss some of our favourite Zapier automations.\"}),/*#__PURE__*/e(\"p\",{children:\"When you don\u2019t need to spend your time working on monotonous tasks, you\u2019re able to spend more time experimenting with growth, sales, and marketing ideas. When you have more time to experiment with your business ideas, you have a better chance of stumbling on that \u201Caha\u201D moment that drives your company into hyper growth mode.\"}),/*#__PURE__*/e(\"p\",{children:\"If having more time to discover how you can send your company into hyper growth mode sounds attractive, we recommend you start using Zapier zaps to automate some of your marketing tasks.\"}),/*#__PURE__*/e(\"p\",{children:\"In this posts, we will show you how to set up marketing automation for tasks such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Content marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/upcoming-trends-in-lead-generation-management-for-2023/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead generation and management\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead nurturing\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Content marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Content marketing is one of our favourite growth tools here at LeadBoxer. It has helped us introduce thousands of people to our product and brand with social media and from search engines.\"}),/*#__PURE__*/e(\"p\",{children:\"We now use Zapier automations to help us distribute our blog posts. This means that when we publish a new articles, we can now instantly notify blog subscribers of the new post, schedule social media posts on Buffer, post our article to relevant online communities, and even email or Tweet to people that we\u2019ve talked about in our blog posts.\"}),/*#__PURE__*/e(\"h2\",{children:\"Our three favourite Zapier automations for Blogs\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. WordPress + Buffer (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/zapbook/buffer/wordpress/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We enjoy this Zap because it allows us to automatically schedule Tweets the second that we hit publish on our WordPress blog. Now we never forget to immediately share our posts with our audiences on Twitter and Facebook.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2. WordPress + MailChimp (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/zapbook/mailchimp/wordpress/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"We like this Zap because it allows us to internally share a new blog post as they go on the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer blog\"})}),\". Internally sharing blog posts is great because it helps educate employees about topics that matter to our industry and keeps everybody engaged with our brand.\",/*#__PURE__*/e(\"strong\",{children:\"3. WordPress + Slack (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/zapbook/wordpress/slack/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"We like this Zap because it allows us to internally share a new blog post as they go on the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer blog\"})}),\". Internally sharing blog posts is great because it helps educate employees about topics that matter to our industry and keeps everybody engaged with our brand.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Lead generation and management\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve collected a lead, figuring out how to correctly manage your leads is a vital part of the success of a business. Figuring out how to manage your leads is important because it helps you build a sales funnel to collect valuable new customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"With the recent \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/integrations/zapier\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"integration of LeadBoxer to Zapier\"})}),\", we have been able to automate and optimise the way that we manage our newly collected sales leads.\"]}),/*#__PURE__*/e(\"p\",{children:\"These are our two favourite Zaps for managing our leads:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. LeadBoxer + Slack (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/apps/leadboxer/integrations/slack\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"img\",{alt:\"LeadBoxer Zapier Slack\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,7Y51I5REZAURIXgULFIUyjO3RWI.png?originalFilename=leadboxer_zapier_slack-1.png\",src:\"https://framerusercontent.com/images/7Y51I5REZAURIXgULFIUyjO3RWI.png\"}),/*#__PURE__*/t(\"p\",{children:[\"When a valuable lead is collected using the LeadBoxer \",/*#__PURE__*/e(o,{href:\"https://docs.leadboxer.com/article/66-lead-pixel\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead pixel\"})}),\", we are notified on our Slack #sales channel. This allows every person on the LeadBoxer team, not just our dedicated sales heroes, to understand if our marketing efforts are attracting the right people to our website.\",/*#__PURE__*/e(\"strong\",{children:\"2.\\xa0LeadBoxer + Pipedrive (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/zapbook/leadboxer/pipedrive/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We use a Zap that sends our leads directly from our lead pixel to our Pipedrive sales flow. This means that we waste less time importing our newly collected leads and have more time to contact and study our leads.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead\\xa0nurturing\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. LeadBoxer + Intercom (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/zapbook/leadboxer/intercom/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"img\",{alt:\"leadboxer zapier intercom\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2hIr2n0wDkTyEYKhwyHpTZNznI.png?originalFilename=leadboxer_zapier_intercom-1.png\",src:\"https://framerusercontent.com/images/2hIr2n0wDkTyEYKhwyHpTZNznI.png\"}),/*#__PURE__*/e(\"p\",{children:\"You can put your LeadBoxer leads directly into Intercom. Once your leads are in Intercom, you can send automated or manual messages to your lead efficiently, allowing you to best nurture professional relationships.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2. Intercom + MailChimp (\"}),/*#__PURE__*/e(o,{href:\"https://zapier.com/zapbook/intercom/mailchimp/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"get\"})})}),/*#__PURE__*/e(\"strong\",{children:\")\"})]}),/*#__PURE__*/e(\"img\",{alt:\"intercom zapier mailchimp\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,TzCfeg5EeWzDYi1zfo1i3zLypg.png?originalFilename=intercom_zapier_mailchimp-1.png\",src:\"https://framerusercontent.com/images/TzCfeg5EeWzDYi1zfo1i3zLypg.png\"}),/*#__PURE__*/e(\"p\",{children:\"When we want to turn our Intercom data into subscribers of our blog, we automatically import them to a list on MailChimp. Once our lead is on our blog subscription list, we are able to send them emails that promote our expertise and passion for helping companies grow each time new content is posted to our blog.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we have shared some of our favourite Zapier automations for sales and marketing. While none of these tactics are a guaranteed win, they all help you establish and nurture strongly relationships with the people that matter most to your business.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you're just \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leadboxer-now-officially-integrates-with-zapier/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"getting started with Zapier\"})}),\", we'd\\xa0love for you to try the new LeadBoxer integration for Zapier. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/integrations/zapier\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here to learn more\"})}),\".\"]})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"User onboarding matters. A lot.\"}),/*#__PURE__*/e(\"p\",{children:\"Having a good product is pointless if you don't give people the right tools to understand your product. If people don\u2019t understand your product, they are never going to use it and become purchasers.\"}),/*#__PURE__*/t(\"p\",{children:[\"You have bad \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/onboarding-best-practices/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"user onboarding\"})}),\" if you experience the following:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users quickly vanish after signing up.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Low conversion rate to paid accounts.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"High churn rate (people aren\u2019t renewing their paid accounts).\"})})]}),/*#__PURE__*/e(\"p\",{children:\"All of the effort that you\u2019re putting towards building a company are effectively going down the drain if you have awful onboarding. Your product doesn\u2019t matter if nobody is willing to use it and everything that you\u2019re doing is a waste of time if you can\u2019t get people to pay for your product and retain the people who are paying for your products.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Do you know your customers?\"})}),/*#__PURE__*/e(\"p\",{children:\"A person who signs up for your product did so because he or she believed in the promise that you explained in your marketing materials. Your marketing materials explained something that sounded great to the user, but are people finding that your product actually meets the promise once they join?\"}),/*#__PURE__*/e(\"p\",{children:\"User onboarding is when you make your marketing promise come to life. To make your promise come to life, you need to creatively introduce people to your features while remaining intensely focused on your customer.\"}),/*#__PURE__*/t(\"p\",{children:[\"To become intensely focused on your customer, you should be creating a brilliant strategy that embraces of notions of a buyer personas and the \",/*#__PURE__*/e(o,{href:\"https://strategyn.com/jobs-to-be-done/jobs-to-be-done-theory/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"jobs-to-be-done theory\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The idea behind buyer personas and the jobs-to-be-done theory are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(\"strong\",{children:\"buyer persona\"}),\" makes it easier to understand who is signing up for your product or service.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(\"strong\",{children:\"jobs-to-be-done theory\"}),\" makes it easier to understand why people are signing up for your product or service.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"If you have a strong understanding of who and why people are using your product or service, you will be able to achieve far greater success.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The two ways different ways to onboard new users.\"})}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to focus on two ways to best onboard new users. The tactics that we are going to discuss are using persona\u2019s to onboard users and also using the jobs-to-be-done theory. Ideally, you won\u2019t just pick one of these theories. But rather, you\u2019ll be able to strategically combine both theories to create a powerful user onboarding machine.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Onboarding customers using a persona.\"})}),/*#__PURE__*/e(\"p\",{children:\"Because onboarding is a key part of marketing, it's important to bring the idea of a buyer persona into the onboarding mix.\"}),/*#__PURE__*/e(\"p\",{children:\"This is important to do because it makes it so that your customer is the center of the onboarding experience.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, \",/*#__PURE__*/e(o,{href:\"https://www.canva.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Canva\"})}),\" relies heavily on persona onboarding to make a memorable initial user experience. They rely heavily on personas by showing three options for new users to pick from. The three options ask if the new user is using Canva for education purposes, for work, or for personal use. Whichever option the new user picks dictates the onboarding flow that he or she will go down.\"]}),/*#__PURE__*/e(\"img\",{alt:\"user onboarding canva\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cQIp7wM0h4wvqRlSh4wp7jwIs.jpg?originalFilename=user-onboarding-canva-1.jpg\",src:\"https://framerusercontent.com/images/cQIp7wM0h4wvqRlSh4wp7jwIs.jpg\",srcSet:\"https://framerusercontent.com/images/cQIp7wM0h4wvqRlSh4wp7jwIs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/cQIp7wM0h4wvqRlSh4wp7jwIs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/cQIp7wM0h4wvqRlSh4wp7jwIs.jpg 1200w\"}),/*#__PURE__*/e(\"p\",{children:\"If a user selects that they are using Canva for personal projects, he or she will sample projects for items like birthday cards. If a personal says they are using Canva for business, they will see more professionally-inspired projects to start from.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Onboarding customers using the jobs-to-be-done theory.\"}),\"The \",/*#__PURE__*/e(o,{href:\"https://strategyn.com/jobs-to-be-done/jobs-to-be-done-theory/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"jobs-to-be-done theory\"})}),\" was created by Harvard Business School professor Clayton Christensen. Christensen\u2019s theory is something that you should be putting to practice, especially during the user onboarding phase.\"]}),/*#__PURE__*/e(\"p\",{children:\"Before we talk about why the jobs-to-be-done theory is so important for user onboarding, we should talk about what the theory is.\"}),/*#__PURE__*/e(\"p\",{children:\"Christensen describes the theory as:\"}),/*#__PURE__*/e(\"p\",{children:'\"The jobs-to-be-done framework is a tool for evaluating the circumstances that arise in customers\u2019 lives. Customers rarely make buying decisions around what the \u201Caverage\u201D customer in their category may do\u2014but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the \u201Cjob\u201D for which customers find themselves \u201Chiring\u201D a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.\"'}),/*#__PURE__*/e(\"p\",{children:\"From the definition above, it makes it easy to see how the jobs-to-be-done framework makes it easier to look at what actually motivates customers to make purchase and usage decisions. The mentality from the framework will allow you to focus on what the customer actually wants, not what the company wants to sell.\"}),/*#__PURE__*/e(\"p\",{children:\"When you figure out what the customer actually wants, it becomes easier to have that \u201Caha!\u201D moment that drives monumental business growth.\"}),/*#__PURE__*/e(\"p\",{children:\"Using language that is customer-centric makes people instantly feel a closer connection to your product or service.\"}),/*#__PURE__*/e(\"p\",{children:\"The easiest way to determine which language is best to use while onboarding customers, you should collect and study user feedback.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have studied your user feedback, you will understand exactly what your customers want to do with your product. This means that you can very strategically map out a personable user onboarding journey.\"}),/*#__PURE__*/e(\"p\",{children:\"Your user onboarding will be personable, and embrace the jobs-to-be-done theory, if it focuses on how your solution will create success for the customer.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, if your product is focused on increasing the efficiency of management team planning meetings by 50%, you should smartly show how your product saves valuable time. If the companies you\u2019re helping spend an average of 45 minutes on planning meetings, twice a week, and that time is valued at $2,000 per hour for the entire team, show how you can save the company money using your software. The example company that we just outlined is theoretically spending $156,000 per year on meetings, so saving them 50% of their time spent in management planning meetings saves $78,000 per year. To add a personable aspect to this, you can also mention how most people dislike meetings and how your product is solving this pain point too.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Which of these two ways to think about user onboarding resonates with you most?\"})})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When you price a new product or service, the price you land on can make or break your company.\"}),/*#__PURE__*/e(\"p\",{children:\"Pricing is so vital for the success of a company because the price of a new product needs to be low enough for people to want to buy it, but also high enough for you to actually make a profit.\"}),/*#__PURE__*/e(\"p\",{children:\"To find the right price, you should experiment like crazy until you have that \u201Caha\u201D moment that drives your company forward, faster.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Price Is Most Realistic?\"}),/*#__PURE__*/e(\"p\",{children:\"Before you launch your product, it\u2019s important that you take the time to consider what price is most realistic.\"}),/*#__PURE__*/e(\"p\",{children:\"A realistic price means that you\u2019ve decided on a price that is both competitive AND profitable. You need to not just pick a number that sounds good, but pick a number that takes into account the cost of running your company. You should be thinking about how much you are spending on rent, employees, taxes, and similar and using this information to guide your pricing decision.\"}),/*#__PURE__*/e(\"p\",{children:\"While making your pricing decision, you should also have a clear understanding of what your competitors are charging so that you can be priced competitively against them.\"}),/*#__PURE__*/e(\"p\",{children:\"Lastly, you\u2019ll want to estimate how much profit you think that you can achieve in different amounts of time. How much profit do you think you can make in six months, one year, five years (and so on)?\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve taken the first steps of the pricing decision journey, you\u2019ll want to test your price with your audience to make sure the market agrees with your pricing choice.\"}),/*#__PURE__*/e(\"p\",{children:\"To accurately test your price with your audience, you need to decide how large of a sample size you want, how you want to test the price, who your test subjects will be, and how you\u2019ll find your test subjects. Typically, the more people that you can test your price on, the more accurate of a result you\u2019ll get with price testing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Pricing Optimization Tactics\"}),/*#__PURE__*/e(\"p\",{children:\"Marketers have a lot of options for how they can collect information on how much consumers want to pay for their product or service.\"}),/*#__PURE__*/t(\"p\",{children:[\"One popular pricing tactic is to do what is called the \",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/Gabor%E2%80%93Granger_method\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Gabor-Granger method\"})}),\". This is a method used to determine the price of a new product or service, developed by Clive Granger and Andr\\xe9 Gabor in the 1960s. This approach asks a group of test subjects how likely it is that they would purchase a product at various prices. Once the consumer hits a point where they say they would no longer make the purchase, the marketer knows that they've overstepped what consumers feel comfortable paying.Another pricing survey approach is called the \",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Van Westendorp Price Sensitivity Meter (PSM)\"})}),\". This technique asks potential customers four different questions to determine when they think a product would be too expensive, too cheap, getting expensive, or feel like a bargain. Using the answers to these questions, you can figure out what an acceptable price range for customers would be.The third pricing tactic that we'll cover is called \",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/Conjoint_analysis_(marketing)\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Conjoint Analysis\"})}),\". In conjoint analysis, consumers are asked to place a value on the various aspects of a product or service, rather than on the value of the entire product. The goal of conjoint analysis is to see how much consumers are willing to pay for different product features. Knowing what consumers are willing to pay for different product features is a great way to work out what an acceptable product price would be.The fourth and final pricing approach we'll talk about is called \",/*#__PURE__*/e(o,{href:\"https://www.pricingsolutions.com/monadic-price-tests/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Monadic Price Testing\"})}),\". In this approach, which is the simplest of the four, you show your test subjects a product or service at a given price and ask them if they'd purchase the product.\"]}),/*#__PURE__*/e(\"p\",{children:\"Picking which pricing approach typically comes down to personal preference, since they're all great options. The biggest hurdle you'll have when using any of these methods is getting reliable responses from people since you're asking them about a hypothetical situation that is in the future. Make sure that you word your questions in a way that makes it easier for your test subjects to imagine themselves in the future and accurately predict how they'd react.\"}),/*#__PURE__*/e(\"h3\",{children:\"Another Approach...\"}),/*#__PURE__*/e(\"p\",{children:\"Split testing is also a very accurate and reliable approach to product pricing. With split testing, rather than asking consumers to predict their future actions in a hypothetical situation, you measure actual consumer behavior. Split testing (or A/B testing), gives marketers the opportunity to see pricing options in action in real life when consumers are making actual purchasing decisions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using split testing, you can track \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" behavior, such as time spent on a page, purchases, free trial sign-ups, and other important company metrics. Once you have a statistically significant sample size on your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/high-converting-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"high-converting landing page, \"})}),\"you can observe your data to decide which pricing consumers best react to.\"]}),/*#__PURE__*/e(\"h3\",{children:\"The Bottom Line\"}),/*#__PURE__*/e(\"p\",{children:\"Deciding on a price before launching a product is a smart plan. Figuring out which price is best will play a huge role in the profitability and success of your product or service. Observe how your consumers react to pricing options, ask questions, and make what you consider a smart pricing choice (don\u2019t just pick a number because you think it sounds good!).\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re new to online marketing, you may often see the term \",/*#__PURE__*/e(\"em\",{children:\"landing page\"}),\" floating around. With this term commonly used, under the assumption that everybody knows what it means, it\u2019s easy to get confused.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to answer your question \u201Cwhat is a landing page?\u201D so that you can become an even better digital marketer.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let\u2019s get started\u2026\"})}),/*#__PURE__*/t(\"p\",{children:[\"The most simple way to think about a landing page is to think about it as a page that your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/identify-website-visitors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"website visitors\"})}),\" land on.\"]}),/*#__PURE__*/e(\"p\",{children:\"For sales and marketing, we think of it in a more refined way that just a page that your website visitor lands on. We think of it as a page where your visitor is being directed towards doing an activity that helps a business grow.\"}),/*#__PURE__*/t(\"p\",{children:[\"To help a landing page stay focused on user goals that \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/marketers-to-follow/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"grow a business\"})}),\", the page will often lack a global navigation and be somewhat disconnected from the primary website. This is done because when you limit the ways for a user to leave your website, it best steers them towards your conversion goal.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The two types of landing pages.\"})}),/*#__PURE__*/t(\"p\",{children:[\"There are two types of landing pages: \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-lead-generation-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation landing pages\"})}),\" and click through landing pages.A \",/*#__PURE__*/e(\"strong\",{children:\"lead generation\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"landing page\"}),\" is used to capture user data. The data that is typically captured on a lead generation landing page is email address and name. This type of page collects information such as name and email address because it's meant to initiate a connect between a company and prospective customer or user.\"]}),/*#__PURE__*/e(\"p\",{children:\"Some of the ways the tactics that companies typically use on a lead generation landing to capture website visitor data include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offering an ebook or white paper.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating a webinar series.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Giving free trials/consultations of professional services.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'-weight: 400;\">Offering discounts in return for user data.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Early access to a future product launch.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"The other type of landing page is a \",/*#__PURE__*/e(\"strong\",{children:\"click through landing page\"}),\". The goal of a click through landing page is to convince a page visitor to click through to another landing page. Often, this means convincing a person to purchase a product or register for a website or service.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creating high converting landing pages.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Creating good landing pages can be pretty tricky. Since great landing pages can be so vital, we spent some time showing you how to create high \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/high-converting-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"converting landing pages\"})}),\" in another blog post of ours. If you\u2019d like to learn how to create high converting landing pages, \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/high-converting-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"click here\"})}),\".\"]})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"One of the primary goals of content marketing is to get more backlinks. Backlinks do more than just boost your search engine ranking, but they also allow you to subtly boost your brand authority by leveraging the audience of other people or companies.\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s absolutely no downside to backlinks. They\u2019re great for you and they\u2019re great for your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"Since your brand can benefit so greatly from backlinks, it\u2019s only natural that you\u2019d become anxious to get them as fast as possible.\"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to give you some ideas on EXACTLY how to get more backlinks to get more traffic.\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s get straight to the meaty part of this article... the tips that WILL grow your business and help you \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/get-website-traffic/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"get more website traffic\"})}),\":\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Create a useful tool\"}),/*#__PURE__*/e(\"p\",{children:\"Creating a tool that your target audience would find useful is a great way to start racking up those valuable backlinks.\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"A company that has done a great job of using a useful tool to increase backlinks is Moz. Moz has created a tool called \",/*#__PURE__*/e(o,{href:\"https://moz.com/researchtools/ose/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Open Site Explorer\"})}),\" that allows people to easily research backlinks, find link-building opportunities, and discover potentially damaging links. It\u2019s a tool that is easy to talk about on other websites since almost every digital marketer can find some value in the tool. (and they just got a backlink out of us because of it!)\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Use Help a Reporter Out\"}),/*#__PURE__*/e(\"p\",{children:\"Help a Reporter Out (HARO) is a fantastic tool to try to get REALLY high-quality backlinks back to your website.\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"HARO is where journalists go when they need a source for their articles. The journalists on this site aren't from small publications, but rather big ones like Inc., Forbes, Entrepreneur, and similar. When you first sign up for HARO, it quickly becomes easy to see how it can become such a valuable tool to both increases your backlinks and also drive some very targeted traffic to your website.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Guest post on other sites\"}),/*#__PURE__*/e(\"p\",{children:\"Guest posting on other sites is a great tactic for boosting the number of backlinks to you. While this is naturally a more time-consuming tactic to follow at first, it\u2019s one that can ultimately be rather effective (making it worth your time investment).\"}),/*#__PURE__*/e(\"p\",{children:\"The website Inbound Rocket had a really great tactic for finding relevant websites to write guest posts for. They explained:\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CUsing Google Search, by using Google search for one of the following search queries, it will immediately give you back a list of websites accepting guest writers. Try one of the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"your keyword(s) + inurl:write-for-us\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"keyword(s) + guest-posts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"your keyword(s) + inurl:guest-post-guidelines\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"keyword(s) + become a contributor\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"your keyword(s) + bloggers wanted\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"keyword(s) + submit an article\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"your keyword(s) + want to write for\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"keyword(s) + contribute\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"your keyword(s) + become an author\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"keyword(s) + guest post by\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"your keyword(s) + now accepting guest posts\"})})]}),/*#__PURE__*/e(\"p\",{children:\"We like this search suggestion from Inbound Rocket because it makes finding websites where your target audience is very easy.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Look for broken links on other websites\"}),/*#__PURE__*/e(\"p\",{children:\"Since most websites don't typically live forever, websites are bound to end up having broken links on them.\"}),/*#__PURE__*/e(\"p\",{children:\"By broken link, we mean that there may be a blog post on a website that mentions another site, and the site being mentioned no longer exists\u2026 so it goes to a 404 page or non-existent website.\"}),/*#__PURE__*/e(\"p\",{children:\"These 404 pages or non-existent websites are a great opportunity for you to swoop in, point out the broken link, and ask if the broken link can be replaced with a link to your website.\"}),/*#__PURE__*/e(\"p\",{children:'Whenever you stumble on a broken link, take a moment to email the webmaster of the website or article author and let them know that you found a broken link. Then politely share your solution of your link going in the spot of the broken link. You\u2019re doing this other website a service since broken links reduce their credibility, so you\u2019ll get a surprising amount of \"yes\" responses when you ask people to do this.'}),/*#__PURE__*/e(\"h2\",{children:\"Now what?\"}),/*#__PURE__*/e(\"p\",{children:\"The ideas above will take a bit of time to execute, but we can\u2019t stress just how much the time investment will be worth it. It\u2019s worth it because when you get backlinks, your search engine rank will rise and more people will discover your business. Every time a person finds your business, it\u2019s a brand new opportunity to get a new customer and grow your company.\"})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you think that content promotion is going to be easy, you\u2019re in for a big surprise: it\u2019s not.\"}),/*#__PURE__*/t(\"p\",{children:[\"Figuring out how to promote content is hard, but it\u2019s an even harder task to promote content in a \",/*#__PURE__*/e(\"em\",{children:\"targeted way\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Promoting content in a targeted way is the difference between a good content strategy and a bad content strategy. 100 views from 50 people who are likely to buy your product or service are A LOT more valuable than 100 views from 0 people who are interested in your offering.\"}),/*#__PURE__*/e(\"p\",{children:\"When you promote content in a targeted way, it takes more patience than just general promotion of content to all eyeballs on your site. However, the patience is very much worth it and you\u2019ll benefit greatly when the right people are viewing your content, rather than everybody and anybody viewing it.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this post, we are going to help you figure out how to promote content in a way that will actually \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/marketers-to-follow/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"grow your business\"})}),\". To do this, we are going to examine 5 ways for you to effectively promote content.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The five ways to promote content that we will examine are:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share new content with your email list.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Post your new content on social media (multiple times).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mention an influencer or another company.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Submit your post to an online community.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make sure it\u2019s easy for readers to share your content.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Let\u2019s get started\u2026\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Share new content with your email list\"})}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t have an email list, it\u2019s going to be insanely hard to do this task (and you should really start growing an email list!). Growing an email list is one of the best things that you can do for your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"Email is a valuable marketing tool because it's one of the simplest way to cut through all of the other marketing messages out there and reach a large percentage of your followers.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s an example of the power of email for driving website views:\"}),/*#__PURE__*/e(\"p\",{children:\"You send an email about a new blog post to 50,000 subscribers, and 30% of those people open your email. 30% of 50,000 emails sent means that 15,000 have opened your email. Of those 15,000 opened emails, 15% of the people click to your website to read the article. That 15% of 15,000 emails means you have 2,250 on your fresh new blog post\u2026 not too shabby!\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s worth it to spend time trying to grow your email list because it\u2019s one of the most impactful ways to continuously grow your traffic and overall website/brand reach.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Post your new content on social media (multiple times)\"})}),/*#__PURE__*/e(\"p\",{children:\"People are often timid when it comes to posting on social media frequently, but if you post your new content on social media multiple times, your traffic WILL grow. There\u2019s no reason to be afraid of over-posting, because it takes a lot to truly annoy your brand fans on social media.\"}),/*#__PURE__*/t(\"p\",{children:[\"When sharing your new content on a social network like Twitter, each post is an opportunity for your brand to end up in front of thousands of new people. Each of those thousands of readers has the potential to share your post with thousands of their readers. That's why \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/social-media-image-sizes/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"social media image sizes\"})}),\" you use are important.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s examine just how impactful this can be:\"}),/*#__PURE__*/e(\"p\",{children:\"If you have 1 person with 200 friends share your post, and each of those 200 people on average has on average 100 friends, that one piece of content has the potential to reach 4,000,000 people!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"You can see why it\u2019s so important to post your content to social media multiple times. Each post to social media is an opportunity to capture a new audience for your brand.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Mention an influencer or another company\"})}),/*#__PURE__*/t(\"p\",{children:[\"Mentioning an \",/*#__PURE__*/e(o,{href:\"https://pitchbox.com/blog/how-to-leverage-influencer-outreach-to-build-a-better-blog-post/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"influencer\"})}),\" or another company in a blog post is a brilliant tactic for using somebody else's audience to your advantage.\"]}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve mentioned another brand or an influencer in your content, you need to do some outreach to try to get them to talk about your post.\"}),/*#__PURE__*/e(\"p\",{children:\"A simple email, similar to the one below, works perfectly for outreach:\"}),/*#__PURE__*/t(\"div\",{children:[\"Hi <<their name or brand>>,I just wrote a new blog post for <<your company name>> called <<name and link to article>>. I mentioned you in the post and would love for you to share it on your social media accounts.Thank you,\",/*#__PURE__*/e(\"br\",{}),\"<<your name>>\"]}),/*#__PURE__*/e(\"p\",{children:\"This tactic is simple, but a very effective way to leverage bigger or more well-established brands to grow your own brand.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Submit your post to an online community\"})}),/*#__PURE__*/e(\"p\",{children:\"Submitting your post to an online community, where your target audience is is a great tactic to have your content discovered by the right people.\"}),/*#__PURE__*/e(\"p\",{children:\"This tactic is actually somewhat difficult. While you can submit content to communities on your own, you risk getting called out or banned if you\u2019re relentlessly promoting yourself.\"}),/*#__PURE__*/e(\"p\",{children:\"To avoid getting called out or banned on a website like Reddit, Hacker News, or Inbound.org, don\u2019t submit every post you write-- simply submit the best stuff. Better yet, focus on making it easier for you readers to submit to these sites for you.\"}),/*#__PURE__*/e(\"p\",{children:\"If you are forced to submit your content yourself, make sure that your only engagement on that community isn\u2019t just you promoting yourself. Do things such as being an active community member and responding to other posts or questions will go along way in helping establish you as a valuable member of the community, not a self-promoter.\"}),/*#__PURE__*/t(\"p\",{children:[\"For a helpful list of groups that entrepreneurs can post to, as well as other unique promotion tactics, \",/*#__PURE__*/e(o,{href:\"https://www.ryrob.com/how-start-blog/#10\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"we recommend checking out this guide by Ryan Robinson\"})}),\" (Ryan is a writer and content marketer who has worked with some of the world\u2019s top entrepreneurs and startups).\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Make sure it\u2019s easy for readers to share your content\"})}),/*#__PURE__*/e(\"p\",{children:\"If it isn\u2019t easy for your readers to share your content, nobody is going to share it. That\u2019s why you need to make sure it\u2019s easy for readers to share your content.\"}),/*#__PURE__*/e(\"p\",{children:\"When people share your content with their network, it\u2019s the most powerful endorsement of your brand possible. You should do things such as add social share buttons in strategic locations on your page.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the simplest ways to add social share buttons to your website is to use something like \",/*#__PURE__*/e(o,{href:\"https://addthis.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"AddThis\"})})}),/*#__PURE__*/e(\"span\",{children:\". AddThis is a suite of social sharing tools that makes it MUCH easier for your readers to spread the word.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Now what?\"}),/*#__PURE__*/t(\"p\",{children:[\"Now that we\u2019ve covered some ways to promote your content, we want to share the easiest way to turn your content viewers into high quality sales leads. One of the best ways to turn your traffic into leads is by using a tool like \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_howtopromotecontent\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\". LeadBoxer makes it so that you \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tips-to-collect-leads-online/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"collect high quality leads on your web pages\"})}),\", with no forms or buttons. \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_howtopromotecontent\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here to try LeadBoxer, for free\"})}),\".\"]})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The internet is filled with landing pages.\"}),/*#__PURE__*/e(\"p\",{children:\"Landing pages are a core asset of every great online business, since every great business needs to entice sales prospects to convert into actual sales.\"}),/*#__PURE__*/t(\"p\",{children:[\"Since \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing pages\"})}),\" can be such an integral part of the sales funnel, we thought it would be important to share with our readers how to build high converting landing pages.\"]}),/*#__PURE__*/e(\"p\",{children:\"Before you start reading this post, we want to suggest that you perhaps don\u2019t need to read further if your landing pages are already consistently converting at over 5%. If you\u2019re converting at less than 5%, the tips we are going to share are almost guaranteed to boost your success to that magical 5% mark. But, even if you\u2019re already converting at more than 5%, you may still be interested in this post so that you get more great ideas on how to further optimize your landing page conversion rate.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"In this post, we are going to look at the key components of a great landing page. You will find WILL learn how to make landing pages that convert at higher rates.\"}),\"Before we dive into the details of \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-make-a-high-converting-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"making high converting landing pages\"})}),\", it\u2019s important for us to identify what the key components of landing pages are. These six key elements are:\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"An offer.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A headline.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A sub-headline.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Images.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Button(s).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The button copy.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s actually step back even further before we talk about the six elements of a high converting landing page and simply talk about what a landing page is.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a landing page?\"})}),/*#__PURE__*/e(\"p\",{children:\"A landing page, in the most simple terms, is a web page that visitors \u201Cland\u201D (or arrive) on. In the marketing world, landing pages are typically designed away from the main website with a single objective in mind. Since a landing page is typically separate from the normal website, this means website elements such as a navigation will be missing from the landing page design.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You may want to use landing pages \"}),\"for various reasons. A few reasons why you would decide to start using landing pages include:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You want to get more people to sign up for your email list (so you offer them something like an ebook in return for their email address).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"To collect emails from your target audience to prepare for a product launch.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get people to sign up for an event (or even just sign up for your website).\"})})]}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve now briefly covered what the elements are that make a good landing page and also what a landing page is. We are ready to go deeper into the components that make up high converting landing pages and examine each element in detail (with examples).\"}),/*#__PURE__*/e(\"h2\",{children:\"1. An offer.\"}),/*#__PURE__*/e(\"p\",{children:\"You need to have a good offer on your landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"If your offer is bad, your page won\u2019t convert.\"}),/*#__PURE__*/e(\"p\",{children:\"A good offer is simply something that your target audience wants. The offer needs to be enticing and compelling and inspire people to engage with your conversion goal.\"}),/*#__PURE__*/e(\"p\",{children:\"Some ways that you can entice your target audience to convert (we\u2019ll use joining an email newsletter for this example) include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Giving a discount in return for them joining your email newsletter.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Offering an ebook that your target audience will want, but make it so that to down it, they need to join your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-newsletter/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email newsletter\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Creating a content upgrading, meaning that if somebody signs up for your newsletter, they can extend a blog post. So, if you have a post that is along the lines of \u201C10 best ways to create high converting landing pages\u201D you could have an offer at the bottom of the post that says \"Join our newsletter to get three bonus tactics for creating high converting landing pages!\"'})})]}),/*#__PURE__*/t(\"p\",{children:[\"There are other ways to can convince people to convert to newsletter subscribers or whatever your goal is, but you get the gist: b\",/*#__PURE__*/e(\"strong\",{children:\"e convincing and offer something that people actually want.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"2. A headline.\"}),/*#__PURE__*/e(\"p\",{children:\"A strong headline is how your present your compelling offer.\"}),/*#__PURE__*/e(\"p\",{children:\"Your landing page headline is how you describe your offer and make your audience want to take an action.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Your headline is your first point of contact with the page viewer... it's really important!\"})}),/*#__PURE__*/e(\"p\",{children:\"Because your headline is your first point of contact with the page viewer, it\u2019s likely clear why this landing page element is so vital. If you have a bad headline, your visitors won\u2019t stay on your page and will leave without doing one of your conversion goals.\"}),/*#__PURE__*/e(\"p\",{children:\"An example of a great landing page is the one on Native Dock. The page has a strong and assertive headline that makes it virtually impossible to want to sign up to learn more. At the time of writing this, the landing page (seen below) on Native Dock is converting at a staggering 47.8%:\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The components of a strong headline include:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Being focused on the benefit of your product to the sales prospect.\"}),\" Make your sales prospect understand what they\u2019ll gain by engaging with your page, and write your headline so that it clearly states the primary benefit of your offer.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Being straightforward\"}),\". If you\u2019re straightforward, your landing page will convert higher.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Use a surprising statistic or number. \"}),\"Statistics and numbers can be insanely powerful. Find a number that seems almost too good to be true (but is true!) and use it to grab attention.\"]})})}),/*#__PURE__*/e(\"p\",{children:\"These three ideas will be extremely attention grabbing. When you grab the attention of a website reader and spark curiosity, you\u2019ve made a fantastic stride towards making a person do the action that you want them to do.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. A Sub-headline.\"}),/*#__PURE__*/e(\"p\",{children:\"With your headline being very important, it can be easy to forget about your sub-headline.\"}),/*#__PURE__*/e(\"p\",{children:\"Here is what a sub-headline is:\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"As you can probably infer, the headline is the brief initial focal point of the landing page, while the \",/*#__PURE__*/e(\"strong\",{children:\"sub-headline is used to hold the attention of the visitor\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Typically, the sub-headline will describe your primary offer in more detail (but but keep it brief!).\"}),/*#__PURE__*/e(\"p\",{children:\"The brief statement that makes up the sub-headline is your opportunity to really push the reader to convert into your desired page goal.\"}),/*#__PURE__*/e(\"p\",{children:\"To get people to convert into your desired page goal, you need to do a brilliant job at describing your offer in your sub-headline. Let people know the value of your offer and better describe what he or she is getting.\"}),/*#__PURE__*/e(\"p\",{children:\"One tactic that also works very well with a sub-heading is to tell the page reader exactly what to do. For example, you might make your sub-headline say, \u201CClick below to get our $100 software bundle, for free.\u201D This is an example of a great sub-headline because it tells the reader the value of what you\u2019re offering them, while also telling them how to receive the item.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Images.\"}),/*#__PURE__*/e(\"p\",{children:\"The images that you use on your landing page are very important.\"}),/*#__PURE__*/e(\"p\",{children:\"There should be no images on your page that don\u2019t serve a purpose, because unnecessary items on a landing page distract from the primary goal of the page.\"}),/*#__PURE__*/e(\"p\",{children:\"If you distract people with images that don\u2019t serve a specific purpose, your conversion rate will fall.\"}),/*#__PURE__*/e(\"p\",{children:\"To make sure your conversion rate doesn\u2019t fall, these are the question that you should be considering when you\u2019re deciding what images to include on your page:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How does this image better explain my offer?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does the image draw attention to or distract people from my call-to-action button?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How effectively does it capture the attention of the person viewing the page?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does it make people know that other people use your product and it\u2019s trustworthy?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Your images are meant to enhance the perception of your offering, not distract. \",/*#__PURE__*/e(\"strong\",{children:\"Be mindful of your imagery and make sure it doesn\u2019t distract from your primary goals.\"}),\"If you don\u2019t know where to get started at finding high quality images for your landing page, we recommend trying out \",/*#__PURE__*/e(o,{href:\"https://unsplash.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Unsplash\"})}),\". Unsplash offers ultra high quality stock images that you can use, for free.\"]}),/*#__PURE__*/e(\"img\",{alt:\"High Converting Landing Pages Unsplash\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cRNQAvAwRHgmYwIsOzj6yAPrGg.jpg?originalFilename=high-converting-landing-pages-unsplash-1.jpg\",src:\"https://framerusercontent.com/images/cRNQAvAwRHgmYwIsOzj6yAPrGg.jpg\",srcSet:\"https://framerusercontent.com/images/cRNQAvAwRHgmYwIsOzj6yAPrGg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/cRNQAvAwRHgmYwIsOzj6yAPrGg.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/cRNQAvAwRHgmYwIsOzj6yAPrGg.jpg 1361w\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Button(s).\"}),/*#__PURE__*/e(\"p\",{children:\"The buttons on your page are where all of the elements that we\u2019ve covered so far really come together when you\u2019re building high converting landing pages.\"}),/*#__PURE__*/e(\"p\",{children:\"While headline, sub-headline, and images are all important, you really want the button to be the first thing that really captures the attention of a viewer the second they are on your landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"You want people to notice your button(s) immediately because that is where you ultimately want engagement with your page to be.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the simplest tactics you can use to capture the attention of a viewer is to make your button a vibrant color. Below are examples of two buttons. Which button do you think converts better?\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"It\u2019s easy to see why the first button is going to perform better. It\u2019s brighter and your eye naturally gravitates to it repeatedly while on the page.\"})}),/*#__PURE__*/e(\"p\",{children:\"Take time to really think about your button color when building your landing page. Ask yourselves questions along the lines of:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is my button color vibrant and actionable?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does my button color blend into the background too much?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Would I want to click this button on my page if I were a visitor?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Button color is only one portion of the landing page puzzle. What\u2019s in the button, the text, as matters a lot.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. The button copy.\"}),/*#__PURE__*/e(\"p\",{children:\"While button color is important, we can\u2019t stress how important the button copy also is. Typical words that are found on buttons include: \u201CSubscribe\u201D or \u201CRegister\u201D or \u201CDownload.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The typical words are good, but they\u2019re just that: typical.\"}),/*#__PURE__*/e(\"p\",{children:\"You need to stand out and be untypical to be successful online.\"}),/*#__PURE__*/e(\"p\",{children:\"To stand out and be successful using your call-to-actual buttons, you should do a few of the following things:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use your own company branding, rather than the typical bootstrap branding.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use the word \u201Cget.\u201D\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use the word \u201Cnow.\u201D\"})})]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s important to use your own branding because there is a reason why people were attracted to your page in the first place. They liked the first brand interaction they had with you, so keep that momentum going. Make your button colors the colors of your brand, use your fonts, etc.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to using your brand fonts and colors, you should use strong words like \u201Cget\u201D and \u201Cnow.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"When you use these two strong action words, you make it so that people imagine using or getting what you're offering at that moment. This typically inspires action to happen immediately, meaning people are much more likely to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/call-to-action-best-practices/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"click your call-to-action\"})}),\" button.\"]}),/*#__PURE__*/e(\"p\",{children:\"From this simple example below, you can see how important button copy is at inspiring a person to take an action:\"}),/*#__PURE__*/e(\"img\",{alt:\"High Converting Landing Pages Button Copy\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0FDfIvxi2FRCxUmhvXTomIttKf0.png?originalFilename=high-converting-landing-pages-button-copy-1.png\",src:\"https://framerusercontent.com/images/0FDfIvxi2FRCxUmhvXTomIttKf0.png\",srcSet:\"https://framerusercontent.com/images/0FDfIvxi2FRCxUmhvXTomIttKf0.png?scale-down-to=512 512w,https://framerusercontent.com/images/0FDfIvxi2FRCxUmhvXTomIttKf0.png 592w\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Creating the perfect landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"Figuring out how to make your landing page as effective as possible is ultimately all about experimenting. Test your ideas like crazy and see what works best. When you discover the landing combination that drives the best results for you, you should then focus your effort on driving as much qualified traffic to it as possible.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to collect leads from the high quality traffic that is on your landing page, without having to worry about button colors and copy, we recommend trying \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=link&utm_medium=img&utm_campaign=Blog_HighConvertingLandingPages\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\". It\u2019s a tool that turns allows you to collect leads with no forms or buttons. \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=link&utm_medium=img&utm_campaign=Blog_HighConvertingLandingPages\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"Click here to try LeadBoxer, for free\"})})}),\".\"]})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The phrase \u201Ccold calling is dead\u201D has been getting said more frequently recently. People have been saying this more frequently because, often, people just assume that cold calling comes off as overly salesy, unprofessional, and likely a waste of time.\"}),/*#__PURE__*/e(\"p\",{children:\"Cold calling can definitely be those three things, it\u2019s hard to argue against that. That is why we are a firm believer in changing the statement \u201Ccold calling is dead\u201D to: \u201CCold calling is dead. Warm calling is taking over.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Before we dive into why warm calling is taking over cold calling, let\u2019s review what cold calling is.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"What is cold calling?\"}),/*#__PURE__*/e(\"p\",{children:\"Cold calling is when a business contacts a person who it has never been in contact with before.\"}),/*#__PURE__*/e(\"p\",{children:\"The idea behind cold calling is to convince a person that her or she should purchase a product or service. While most people think of cold calling as being simply phone calls, people often consider things such as door-to-door sales as another form of cold calling.\"}),/*#__PURE__*/t(\"p\",{children:[\"Cold calling is a form of outbound marketing, not \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/inbound-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"inbound marketing\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"What is warm calling?\"}),/*#__PURE__*/e(\"p\",{children:\"Warm calling is when a business contacts a person who they have been in contact with before.\"}),/*#__PURE__*/e(\"p\",{children:\"The idea behind warm calling is, like cold calling, to convince a person that she or he should purchase a product or service. Warm calling is the opposite of cold calling because the sales prospect anticipated your solicitation from a previous introduction or interaction.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why warm calling is taking over\"}),/*#__PURE__*/e(\"p\",{children:\"Cold calling is dying as warm calling takes over because warm calling is more efficient, meaning it has a much higher sales conversion rate.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s obvious that warm calling would be more effective than cold calling because there\u2019s already some sort of relationship formed between the buyer and seller.\"}),/*#__PURE__*/t(\"p\",{children:[\"When there is already some type of relationship formed between the buyer and seller, you are able to personalize the way that you \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-contact-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"contact and nurture your lead\"})}),\". This is immensely powerful and will help you convert more leads into sales.\"]}),/*#__PURE__*/e(\"p\",{children:\"You will convert more leads into sales with warm calling because the sales prospect will already have some degree of trust in you. This results in the prospect being more willing to invest time in listening to what you have to say. When people are more willing to listen to what you say, the call becomes much more productive because the likeliness of rejection significantly decreases.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest bonuses of warm calling over cold calling is that they are in general much more pleasant. Warm calls make the job of sales a lot more enjoyable since the conversion rate of them is much higher.\"})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the digital marketing world, the terms paid media, owned media, and earned media have been becoming increasingly popular. Do you know the differences between paid, owned, and earned media are? Or, do you perhaps not know what any of the terms mean?\"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to share what paid, owned, and earned media are, and what the difference between each of those things are.\"}),/*#__PURE__*/e(\"img\",{alt:\"Paid, Owned, and Earned Media\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,i6DohGtN8R45OOAaERyPWT4zE.png?originalFilename=paid-owned-and-earned-media-1.png\",src:\"https://framerusercontent.com/images/i6DohGtN8R45OOAaERyPWT4zE.png\",srcSet:\"https://framerusercontent.com/images/i6DohGtN8R45OOAaERyPWT4zE.png?scale-down-to=512 512w,https://framerusercontent.com/images/i6DohGtN8R45OOAaERyPWT4zE.png 1000w\"}),/*#__PURE__*/t(\"p\",{children:[\"Using the image that we created above, you can see that paid, owned, and earned media all have their own jobs, but all feed into the formation of a comprehensive and effective \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"marketing strategy\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"While the illustration makes it easy to see how each of the three media types feed into the entire marketing strategy, we should review each media type to get a complete grasp on the concepts.\"}),/*#__PURE__*/e(\"p\",{children:\"Below are the definitions of paid, owned, and earned media:\"}),/*#__PURE__*/e(\"h3\",{children:\"Paid Media\"}),/*#__PURE__*/e(\"p\",{children:\"You can probably guess what paid media is. Paid media means that you are paying to drive traffic to your content. A brand typically decides to utilize paid media when it wants to kick off exposure of content. The most common way to launch a paid media campaign is to use an advertising platform like Facebook, Twitter, or LinkedIn. These three platforms make it incredibly easy to boost your content to a very targeted audience.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition to using Facebook, Twitter, and LinkedIn advertising platforms, retargeting, and pay per click are also popular paid media options.\"}),/*#__PURE__*/e(\"p\",{children:\"With retargeting, you can serve ads to people who have recently been on your website. An example of this is if you were visiting a shoe website and then left without making a purchase on the website. You may notice that there are ads following you around the Internet for days after you were on the site that show you the shoes that you were looking at, trying to remind you to make the purchase. That is a retargeting ad campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"A pay per click campaign means that you are buying ads, most commonly on search engines, that promote your website. These ads can be very effective because they capture the attention of your target audience while they are in the midst of searching for what you offer (or something very similar to what you offer).\"}),/*#__PURE__*/e(\"h3\",{children:\"Owned Media\"}),/*#__PURE__*/e(\"p\",{children:\"Owned media refers to any web property that you fully control. The most common example of owned media (besides the primary website) is a blog or the social media channels that a brand operates. Both of these owned media examples are simply extensions of your website and help further establish your brand as being reputable. The more owned media that your company has, the more chances you have of growing your brand using digital resources.\"}),/*#__PURE__*/e(\"h3\",{children:\"Earned Media\"}),/*#__PURE__*/e(\"p\",{children:\"Earned media can be thought of as online word of mouth. This means that reviews, mentions, shares, reposts, retweets, and anything that can be thought of as being part of the viral cycle.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most powerful ways to increase your earned media results is to increase your search engine ranking. When you are able to hit the first page of a Google search, your traffic will begin to increase. When your traffic increases, engagement with your website and brand will naturally increase.\"}),/*#__PURE__*/t(\"p\",{children:[\"It is easy to see why a great SEO strategy is important for improving earned media results. You\u2019ll have improved results with your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/seo-campaign/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO campaign \"})}),\"when you create brand content that is both interesting and informative. Brand content also doesn\u2019t just mean creating a blog; it means creating press releases, videos, infographics, ebooks, and more. If your content is bad, you won\u2019t be able to harness the valuable power of earned media.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Primary Takeaways\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Each of these media-types is very important for growing and establishing a brand. They are all vital for forming a marketing strategy that works and helps drive impressive results.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Paid media helps grow the results of earned media since it drives traffic to the properties that you won.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Owned media makes it easier to have your brand be discovered. The more owned media you have, the better (as long as you actually remember to update and maintain them all!).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Earned media is all about word of mouth. It revolves around the notion that when people talk about your content, your web traffic will grow.\"})})]})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There is a ton of information available out there about search engine optimization (SEO). Because there is so much information available, it is easy to stumble on misinformation that will steer you in the wrong direction.\"}),/*#__PURE__*/e(\"p\",{children:\"That is why, in this post, we will help you understand how to create your first SEO campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"When you follow our tested and refined SEO campaign tactics, your organic traffic will increase and you\u2019ll be able to more efficiently grow your business.\"}),/*#__PURE__*/e(\"p\",{children:\"All of the tips that we are about to share are actionable, easy to implement, and very effective. Best of all, they work for businesses of all sizes (from small businesses or startups to publicly traded companies).\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re ready to grow your business by launching a well-executed SEO campaign, then you should continue reading this article.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enjoy these actionable tactics for increasing your search engine ranking:\"})}),/*#__PURE__*/e(\"h3\",{children:\"1. Link reclamation\"}),/*#__PURE__*/t(\"p\",{children:[\"The tactic of link reclamation is a simple, yet potentially \",/*#__PURE__*/e(\"em\",{children:\"very\"}),\" effective one.\"]}),/*#__PURE__*/e(\"p\",{children:\"Link reclamation means that you look for places where your brand has been mentioned and see if the mention includes a link to your website.\"}),/*#__PURE__*/e(\"p\",{children:\"If the mention of your brand doesn\u2019t include a link to your website, you then reach out to the people or person who wrote about you and politely ask them to add a link to your website.\"}),/*#__PURE__*/e(\"p\",{children:\"The conversion rate of emailing people to get a link place on a website is surprisingly high; which means you get more of those valuable backlinks back to your website.\"}),/*#__PURE__*/e(\"p\",{children:\"Backlinks are important for increasing your search engine rank because they signal to search engines that you are a trustworthy website. You became a trustworthy website when a lot of people link to you because a link back to your website, from another website, is a subtle endorsement of your content, product, or service. The more backlinks you have to your website, the higher you will rank on search results.\"}),/*#__PURE__*/e(\"p\",{children:\"To help you with reaching out to people who have written about you, but not linked back, we\u2019ve created a simple email template that you\u2019re free to use:\"}),/*#__PURE__*/t(\"div\",{children:[\"Hi \",/*#__PURE__*/e(\"strong\",{children:\"<first name>\"}),\",I noticed that you mention \",/*#__PURE__*/e(\"strong\",{children:\"<your brand>\"}),\" in your recent article \",/*#__PURE__*/e(\"strong\",{children:\"<name/link to article>\"}),\". We really appreciate it!However, we saw that you didn\u2019t link to our website in your article. Would you be able to update your post with a link to our website when you mention our name? To save you time, here\u2019s the URL we would appreciate you linking to: \",/*#__PURE__*/e(\"strong\",{children:\"<url of your website>\"}),\".Thank you in advance, and we really appreciate your mention of us. It really means alot to us.Also, if you need any additional information on \",/*#__PURE__*/e(\"strong\",{children:\"<your brand>\"}),\" I would be happy to provide you with anything else you may want.Thanks again,\",/*#__PURE__*/e(\"strong\",{children:\"<your signature>\"})]}),/*#__PURE__*/e(\"h3\",{children:\"2. Find the questions that your buyers are asking\"}),/*#__PURE__*/e(\"p\",{children:\"When you find the questions that your target buyers are asking, and then write a solution, you have taken a great step forward towards finding new customers via search engines.\"}),/*#__PURE__*/t(\"p\",{children:[\"Once you figure out the questions that your target buyers are asking, you can align your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content and keyword strategy\"})}),\" around these questions. This means that you can create content that is relevant to your target buyer and also subtly promotes what you\u2019re offering.\"]}),/*#__PURE__*/e(\"p\",{children:\"When your target buyer discovers you on a search engine while they\u2019re looking for an answer to his or her question, they are meeting you at a time when they are looking for a solution. This is an opportunity for you to present yourself as a solution at a very impactful time in their buying journey.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"An example of creating content around questions:\"}),\"If you are a lead generation product, like \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_YourFirstSEOCampaign\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", you might use the term \u201Clead generation\u201D to craft a content strategy around. Using this keyword, we might start answering questions along the lines of:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is lead generation?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What are the best \",/*#__PURE__*/e(o,{href:\"/blog/top-5-lead-generation-platforms/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation tools\"})}),\"?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does lead generation help grow businesses?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How can I improve my lead generation?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are the best lead generation tactics?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The above examples show you how you can use search engines to find people who are looking for information relevant to your product or service. It\u2019s the perfect way to find new customers that are in the information-seeking/buying state of mind.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re having a hard time thinking of questions to answer on your blog or website, we recommend using Quora as a tool. Quora is a question-and-answer website, where people ask questions in hopes of getting responses from industry experts.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s an example of what we see when we type in the term \u201Clead generation\u201D into Quora. You can see that search results are great blog post ideas:\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s idea overload! An added bonus of Quora is that we know that these questions are actually relevant to our buyers, which means us providing answers to these questions on our websites could turn out to be pretty lucrative over time.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Link to influencers\"}),/*#__PURE__*/e(\"p\",{children:\"Linking to influencers is a great tactic for your SEO campaign. Linking to influencers within your content is valuable because it helps your content get shared by industry leaders.\"}),/*#__PURE__*/e(\"p\",{children:\"Industry leaders are often willing to share posts that they are mentioned in because it helps reaffirm their industry expertise (and probably also because of the ego boost they get from being mentioned!).\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have content that mentions an influencer, it\u2019s key that you actually reach out to him or her to ask if they\u2019ll share what you\u2019ve written.\"}),/*#__PURE__*/e(\"p\",{children:\"To start your influencer outreach, we recommend taking the following steps:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a list of influencers that are relevant to the content you\u2019re creating.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find information and resources from the influencers you\u2019ve identified.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Look for the emails and social media accounts of the influencers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Publish your content that mentions the influencers (with links back to them).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reach out to the influencers by email to tell them that you\u2019ve mentioned them in your content.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Send your influencers messages on Twitter, reminding them that you\u2019ve featured him or her in your content.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How does this help your search engine ranking?\"})}),/*#__PURE__*/e(\"p\",{children:\"This strategy will help you build to improve your search engine ranking because when an influencer shares your content, it\u2019s a lot more likely to be shared and linked to elsewhere.\"}),/*#__PURE__*/t(\"p\",{children:[\"When your content is shared and linked to elsewhere, it helps you get more of those valuable \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/backlinks/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"backlinks\"})}),\" that we talked about early. As a reminder, backlinks help establish you as being reputable. When you become more reputable by having a lot of backlinks to your site, you rise in search results.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Use Help a Reporter Out\"}),/*#__PURE__*/t(\"p\",{children:[\"Using the website \",/*#__PURE__*/e(o,{href:\"https://www.helpareporter.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Help a Report Out\"})}),\" (HARO) is a great way to get some very high-quality backlinks to your website. HARO provides journalists with a database of sources for their stories, with story opportunities being sent to sources throughout the day. This resource is a fantastic way for you to secure media coverage.If you find the right reporter and story on HARO, you could very well end up being linked to in a big publication like \",/*#__PURE__*/e(\"em\",{children:\"The New York Times\"}),\" or \",/*#__PURE__*/e(\"em\",{children:\"Bloomberg Businessweek\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Having a big publication link to you is immensely valuable for your company and SEO campaign because that backlink is a giant signal of your trustworthiness; it establishes you as a reputable authority.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s pretty easy to see how having \",/*#__PURE__*/e(\"em\",{children:\"The New York Times\"}),\" link to you demonstrates your trustworthiness and authority, but even getting media coverage from smaller publications will have an impact on your organic search traffic.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Create a roundup from experts\"}),/*#__PURE__*/e(\"p\",{children:\"Creating a roundup of information from experts is somewhat similar to our earlier SEO campaign tactic of linking to influencers.\"}),/*#__PURE__*/e(\"p\",{children:\"An expert roundup is simply an article where a question is asked, and a list of experts offer their thoughts and responses to the question.\"}),/*#__PURE__*/e(\"p\",{children:\"Our list for how to get started with an expert roundup is going to look very similar to our linking to influencers strategy:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a list of influencers that you want to form a relationship.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reach out to the influencer and ask them a simple question. Their answer will be featured in your roundup.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Once the post is live, let them know that it\u2019s online. In this message, you should politely ask them to share the post and also ask if you can keep in touch for future projects.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This simple tactic for reaching out to influencers will greatly impact your organic traffic from search engines since it increases the likeliness that you\u2019ll receive valuable backlinks.\"}),/*#__PURE__*/e(\"p\",{children:\"This SEO campaign tactic also has the added benefit of helping you build relationships with the people that matter most in your industry (which is somewhat unrelated to SEO).\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Remember on-page SEO best practices\"}),/*#__PURE__*/e(\"p\",{children:\"Utilizing any of the SEO campaign strategies we\u2019ve mentioned so far is pointless if you aren\u2019t remembering on-page SEO best practices. That\u2019s why we\u2019re going to quickly remind you of what the best on-page SEO best practices are.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some of the on-page SEO best practices you need to be the following:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Title tags\"}),\": Title tags make up the <head> portion of your HTML markup. A good title tag will help you get better search engine click-through-rates, while also helping search engines organize your content correctly. When writing your titles, make sure that you include a keyword that matters for your content so that you have a shot at ranking for what matters most to you.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Meta descriptions\"}),\": Meta descriptions apparently won't impact your search ranking, but they matter. They matter because this is where you write a description of what is on your page. You should write a description that draws attention to you in the results so that your click-through-rate increases.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"H1 tag\"}),\": The H1 tag is simply the title of your content. It helps search engines better understand what your page is about.\"]})})}),/*#__PURE__*/t(\"p\",{children:[\"If your site is built using WordPress, we recommend that you install the \",/*#__PURE__*/e(o,{href:\"https://yoast.com/wordpress/plugins/seo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Yoast SEO plugin\"})}),\". This plugin will help you make sure you don\u2019t forget about any key on-page SEO basics, while also helping you understand if your page is as optimized as possible for SEO.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Now what?\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve covered a handful (of many!) SEO campaign ideas. However, to really benefit fully from ranking better, you need to implement ways to collect leads. When you collect leads, you\u2019re maximizing your increased organic traffic and discovering more potential business growth opportunities.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to collect leads, with no forms or buttons, we recommend trying \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_YourFirstSEOCampaign\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer.\"})}),\" It\u2019s \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_YourFirstSEOCampaign\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"free to try\"})}),\" and it helps you turn your anonymous web traffic into big sales.\",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=Blog_YourFirstSEOCampaign\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here to try LeadBoxer\"})}),\", for free.\"]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText15\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText17\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText14\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText16\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText13\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText12\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText11\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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