{
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  "sources": ["ssg:https://framerusercontent.com/modules/2yAX4b11AeFQYsarHehl/BFz33TmzPGPuGfCPfyln/npnow37es-23.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When you launch a new website, you typically try to dream up ways for how to get more website traffic. This is because you probably built your website to share an idea or grow your business. The more people that end up on your website, the more people will learn about what you\u2019d want to share.For a business, what you\u2019re sharing is effectively a marketing asset. You\u2019re driving leads and sales to grow your revenue with your website. The more traffic you get to your business website, the more money you will make.It can be very challenging for a business to figure out how to get more website traffic. That is why, in this post, we are going to explain what you need to do to get more people visiting your website.We\u2019re setting our sights high in this post and are going to help you create a plan to build your web traffic up to over 100,000 visitors per month, without spending any money on advertising.\"})}),/*#__PURE__*/e(\"h3\",{children:\"How to Get More Website Traffic (and Get to 100,000 Monthly Visits)\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Our plan for building your website traffic up to over 100,000 monthly visits is all about two things: search engine optimization (SEO) and a content strategy. Additionally, the goal of this article is to help you hit this remarkable amount of traffic in less than one year by using our tips.\"})}),/*#__PURE__*/e(\"h3\",{children:\"How to Drive Your Traffic Growth\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:'To create sustainable growth, you need to have a smart plan. A plan is important because, as the old adage says, \"a goal without a plan is just a wish.\" '})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To create your traffic growth plan, you need to do the following tasks:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Math\"}),/*#__PURE__*/e(\"span\",{children:\": You should take a mathematical look at calculating and gauging opportunities. When you do this, you can smartly determine if an opportunity will ultimately pay you returns in gaining targeted traffic.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Analysis\"}),/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\": Constantly gauge your efforts. You need to analyze your efforts to make sure you\u2019re making progress towards your 100,000 visitor per month goal. If you aren\u2019t taking the time to understand the impact of your efforts, you have no shot at being successful.\"})})]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Your First Month Online\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"For your first month online, you need to spend time discovering the traffic sources that drive the most growth. If a site like Reddit helps you build an audience, then you should work on creating a long-term Reddit strategy. Ultimately though, you will want to get a lot of referral traffic from publications and blogs.You will want to get referral traffic from publications and blogs because this increases the amount of links going to your website. When there are a lot of links going to your website, Google views you as being more trustworthy and rewards you with a higher Google ranking. When you have a higher Google ranking, you will get more organic search traffic.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Decide What Keywords You Want to Try to Win\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"If you blindly create your website pages and content, it will be hard to win and achieve 100,000 monthly visitors. Take time to research keywords that will benefit your business. Once you know which keywords will be great for your business, do everything you can to try to win them.To figure out what keywords you want to win, you should create a keyword database. A keyword database is a giant list of keywords that you\u2019ve found to be potentially advantageous to your website. To create a keyword list, we recommend using the Google Keyword Planner (\"}),/*#__PURE__*/e(o,{href:\"https://ads.google.com/intl/uk_UA/home/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"click here\"})})}),/*#__PURE__*/e(\"span\",{children:\" to go the Keyword Planner). When you find a keyword that has a high monthly search volume, add it to your list. Additionally, if Google Keyword Planner shows you that the keyword isn\u2019t that competitive, take a note of that. Low competitiveness means easier to win (and if you eventually do paid advertising, these are cheaper paid keywords).\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To put your keyword list to work, take the top 20 keywords that you have discovered and evaluate them. Evaluate how targeted of an audience each keyword will bring you and also imagine the type of content you would create for them. If you can win even just a single high volume search term, you\u2019ll receive a great traffic boost.The terms that you win that are high volume and low competition are considered \u201Clow-hanging fruit.\u201D Low-hanging fruit are terms that can easily be won, with minimal effort. If you think that you can win a term that has a decent search volume in less than three months, consider that keyword low-hanging fruit.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Create Your Content Strategy\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When you have identified the keywords that you want to target, you can begin to create your content strategy. When creating your content strategy, you need to make a plan that you\u2019ll be willing to stick with for a while. You need to be ready to become truly obsessed with your content strategy, and be ready to embrace it for a while.The root of every great content strategy is great content. You need to write insanely high quality content if you want to succeed at building your web traffic to 100,000 visitors per month.One thing that is often forgotten with chasing new website visitors and building an audience is testing, in addition to quality content. You should A/B test your headlines, page titles, and site design. If you can find big gains, that\u2019s fantastic. However, making a lot of small gains could be simpler. And, small gains, or marginal gains, end up adding up to big progress over time.When you\u2019re searching for marginal gains by testing your content, you want to figure out how to increase user engagement. Find ways to increase time on site, pages per visit, and more.Once your audience starts to grow, you will want to analyze it.Analyzing your audience means seeing if you\u2019re attracting the right people. A simple way to see if you\u2019re getting the right people on your website is to add \"}),/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\" to your site. LeadBoxer will show you exactly who and which companies are on your site. When you can see who is on your site, you\u2019ll know if your target audience is engaging with your site.\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Can You Really Get 100,000 Visitors per Month?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Yes, you can really get 100,000 visitors to your website each month. To get to this impressive traffic number, you will need to be immensely focused on the outcome that you would like to achieve. Remember your goal, create a smart keyword plan, and then craft a \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"content strategy\"})})}),/*#__PURE__*/e(\"span\",{children:\" that utilizes your keyword plan.To make sure that you\u2019re getting the right people to your website, you should use \"}),/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\". It will show you exactly who is on your website so that almost no traffic is anonymous.\"})]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you\u2019re creating social media posts for your company, you\u2019re naturally going to want to know which image sizes will make your posts look best. This is because the better that your images look, the more clicks and engagement your content will get.\"}),/*#__PURE__*/t(\"p\",{children:[\"It can often be very hard to find concise posts, that are easy to search, that tell you social media sizes are. That\u2019s why, in this post, we are going to tell you the social media image sizes for Facebook, Twitter, and LinkedIn. \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"We\"})}),\" tell you exactly what sizes your images should be so that customers and potential customers will think of your brand in the highest regard.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s dive in right away and get to the social media image sizes.\"}),/*#__PURE__*/e(\"h3\",{children:\"These are the social media image sizes for Facebook, Twitter, and LinkedIn\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Facebook image sizes\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ll start off with the biggest social network out there, Facebook. You can also check out \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/facebook-f8-2016/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Facebook F8\"})}),\" preview on our blog. The image sizes for Facebook are:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cover Photo: 851 x 315px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Highlighted Image: 1200 x 717px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Profile Image: 180 x 180px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shared Images: 1200 x 630px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shared Link: 1200 x 627px\"})})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Twitter image sizes\"})}),/*#__PURE__*/e(\"p\",{children:\"Next up on our list is Twitter. Twitter is one of the key branding tools of companies across the globe, which is why getting your image sizes right is important. High-quality images that are sized correctly on Twitter reflect your brand as being high quality and trustworthy. The image sizes for Twitter are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Header Photo: 1500 x 500px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Profile Photo: 400 x 400px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In-Stream Photo: 440 x 220px\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Media Image Sizes Twitter\",className:\"framer-image\",src:\"https://framerusercontent.com/images/9UclFO9e5hg1Os7tcK4POx7yNZY.jpg\",srcSet:\"https://framerusercontent.com/images/9UclFO9e5hg1Os7tcK4POx7yNZY.jpg 668w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. LinkedIn image sizes\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Background Image: 1400 x 425\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Standard Logo: 400 x 400px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Career Cover Photo: 974 x 330px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Profile Image: 400 x 400px\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Banner Images: 646 x 220px\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Social Media Image Sizes LinkedIn\",className:\"framer-image\",src:\"https://framerusercontent.com/images/NhQHbNrknxKmqSPsfN3Do5ITNU.jpg\",srcSet:\"https://framerusercontent.com/images/NhQHbNrknxKmqSPsfN3Do5ITNU.jpg 668w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Are you a marketing, web development, or advertising agency?\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re a marketing, web development, or advertising agency, you likely use social media to help you generate new leads and business. If you want to get more out of your social media marketing efforts, you should try \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\". LeadBoxer makes it so that your website traffic is no longer anonymous and you\u2019ll learn more about leads when they fill out forms. It\u2019s the simplest way to unlock new revenue opportunities for your company. \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to try LeadBoxer for free.\"]})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Many agencies use WordPress to build their websites. This is because the blogging platform makes it easy to showcase services, a portfolio, create a blog, and more. With WordPress being such a popular website building tool, it\u2019s no wonder that agencies go on the hunt for the best agency WordPress themes.\"}),/*#__PURE__*/e(\"p\",{children:\"Because so many agencies look for the best WordPress themes, we wanted to create a post that showcases the 8 best agency WordPress themes. We decided to go with only 8 themes because so many of the best agency WordPress themes lists that we found online were too long-- they were simply overwhelming.\"}),/*#__PURE__*/e(\"p\",{children:\"The 8 WordPress themes that we will list are all fantastic choices for your agency. You\u2019re sure to find a theme that you enjoy.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enjoy the 8 best agency WordPress themes:\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Uncode\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Unicode is a fantastic agency WordPress theme. It\u2019s flexibly, developer friend, and sophisticated looking. It looks extremely professional, is fully responsive, and is a complete solution for an agency website. Best of all, you don\u2019t need any coding skills to put this great theme into action. Install it, brand it as yours, and you\u2019re ready to capture new clients using your website.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://themeforest.net/item/uncode-creative-multiuse-wordpress-theme/13373220\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Download/Info\"})}),\" | \",/*#__PURE__*/e(o,{href:\"https://themeforest.net/item/uncode-creative-multiuse-wordpress-theme/13373220\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Demo\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Studio 8\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The Studio 8 theme is fantastic for creative professionals. It offers a modern look that is easy to customize. As expected, the design is responsive, meaning that it works very well on tablets, phones, and desktop computers seamlessly.\"}),/*#__PURE__*/e(\"p\",{children:\"Two of the best features of this theme are that it has built-in short codes and it also as a powerful Option Panel. When you use this theme, it is very easy to personalize all of your posts, articles, and pages.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wplook.com/product/themes/business/studio-8-agency-wordpress-theme/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Download/Info\"})}),\" | \",/*#__PURE__*/e(o,{href:\"https://themes.wplook.com/?themename=studio8\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Demo\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Kalium\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Kalium is a fantastic minimalist WordPress theme. It has many features that make it a leader in the agency WordPress themes space. It has a stunning portfolio section, it has a jaw dropping amount of customization options, and offers the ability to quickly set up great looking webpages in a short amount of time.\"}),/*#__PURE__*/e(\"p\",{children:\"As a bonus, this theme has the popular Visual Composer plugin included at no extra cost. The Visual Composer plugin makes it so that you can truly make your pages look how you imagine without the need of a web development company.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://themeforest.net/item/kalium-creative-theme-for-professionals/10860525\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Download/Info\"})}),\" | \",/*#__PURE__*/e(o,{href:\"https://themes.laborator.co/#theme=kalium\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Demo\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. FatMoon\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"FatMoon is absolutely beautiful WordPress theme for agencies. It\u2019s modern and profoundly impressive. It is a creative multipurpose WordPress theme that begs to represent agencies in a professional and spectacular fashion.\"}),/*#__PURE__*/e(\"p\",{children:\"This theme is great for more than just agencies though. It works for any person or company in the creative realm. Photographers, freelancers, writers, web designers, and more will all be able to represent their work well with the FatMoon theme.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://themeforest.net/item/fatmoon-creative-photography-multipurpose-theme/15966469\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Download/Info\"})}),\" | \",/*#__PURE__*/e(o,{href:\"https://preview.themeforest.net/item/fatmoon-creative-photography-multipurpose-theme/full_screen_preview/15966469\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Demo\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. The Agency\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The Agency WordPress theme is a very visual theme that will grab the attention of website viewers and instantly make them engaged with your content. The theme is the perfect balance between minimalist and functional, making it both attractive and easy to use. Additionally, this theme is highly customizable. It effectively has has unlimited design possibilities, while being responsive for mobile, desktop, and tablet viewing.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wplook.com/product/themes/business/agency-wordpress-theme/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Download/Info\"})}),\" | \",/*#__PURE__*/e(o,{href:\"https://themes.wplook.com/?themename=TheAgency\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Demo\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Newera\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Newera is a great theme to showcase a portfolio and represent your business impressively. The portfolio is fast and great looking, meaning your work gets the high quality frame that it deserves. This theme is simple, but functional, making it so that viewers of your website are able to enjoy its powerful features as they discover your company.\"}),/*#__PURE__*/e(\"p\",{children:\"Download/Info | Demo\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Brooks\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"There is a theme of clean minimalism arising in our list of best agency WordPress themes, and the Brooks theme is no exception. Brooks is a multipurpose theme meant for creatives, and, because of how easy it is to customize, creative people will definitely love it. This theme makes it easy to take your website vision and make it a reality.\"}),/*#__PURE__*/e(\"p\",{children:\"Download/Info | Demo\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"8. Notio\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The last word that could be used to describe the Notio theme is mediocre. It does a brilliant job showcasing work, includes e-commerce functionality, and has many other features that make it an industry-leading theme.\"}),/*#__PURE__*/e(\"p\",{children:\"Some additional benefits of the theme are the full-stack animation library, responsive design, and excellent overall user experience. If you are looking to create an online store on your agency website, then this plugin is perhaps the ideal choice for you. It features WooCommerce plugin integration, meaning you can add items for sale and collect payment using PayPal, Stripe, Bitcoin, and many other options.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://themeforest.net/item/notio-deluxe-portfolio-theme/10049784\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Download/Info\"})}),\" | \",/*#__PURE__*/e(o,{href:\"https://themes.fuelthemes.net/?theme=notio\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Demo\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Collecting more agency leads with your new theme\"})}),/*#__PURE__*/t(\"p\",{children:[\"The entire purpose of an agency website is to collect high quality leads by showcasing your previous work and explaining your services. To collect more leads using your new website, we recommend adding \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" to your website. LeadBoxer is a simple snippet of code makes it so that you can turn all website traffic into actionable leads. For example, if you install LeadBoxer and see that employees at Disney keep looking at your agency website, you know that they\u2019re likely interested in your services and that you should reach out to them. \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to try LeadBoxer for free.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"})]});export const richText3=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"When you run a business or are simply on the marketing team of a company, you\u2019re always looking for ways to be more innovative and discover new opportunities.\"})});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"After reading \",/*#__PURE__*/e(\"em\",{children:\"Crossing the Chasm\"}),\" by Geoffrey A. Moore, you will gain new ideas for how to accomplish both of those tasks. It\u2019s a great book filled with marketing lessons that can quickly be applied to just about any business. \",/*#__PURE__*/t(\"span\",{children:[\"The book is perhaps extra relevant to startups because it focuses on companies that have created new and highly disruptive products. Disruptive companies often have amazing products that need to find a way to be sold to the masses - they\u2019re always thinking, \u201Chow do we get our product into the hands of as many customers as possible?\u201DIn this post, we are going to examine startup lessons from \",/*#__PURE__*/e(\"em\",{children:\"Crossing the Chasm\"}),\". There will be valuable lessons for every type of business scattered throughout our post.Before we dig into \",/*#__PURE__*/e(\"em\",{children:\"Crossing the Chasm\"}),\" lessons, we should look at exactly what the user adoption curve is that the book talks about.This is the user adoption curve:\"]})]}),/*#__PURE__*/e(\"img\",{alt:\"Crossing the Chasm\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tDTTdFCep2kbuEIybc8jmnCK4k.png\",srcSet:\"https://framerusercontent.com/images/tDTTdFCep2kbuEIybc8jmnCK4k.png?scale-down-to=512 512w,https://framerusercontent.com/images/tDTTdFCep2kbuEIybc8jmnCK4k.png 600w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Once you examine the general curve above, you need to break down the idea of the chasm into different segments.These chasms are:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Market requirements chasm.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Product development chasm.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Marketing and sales chasm.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Customer support chasm.\"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Let\u2019s dive deeper into each of these chasms:\"})}),/*#__PURE__*/e(\"h2\",{children:\"1. Market requirements chasm\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The market requirements chasm is the first chasm that you need to conquer. This is where you discover that your product truly satisfies a market need. While looking for your market fit, it\u2019s important that you don\u2019t pile on users. Stay focused on how to make your offering perfect for an identified opportunity.\"})}),/*#__PURE__*/e(\"h2\",{children:\"2. Product development chasm\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The product development chasm is another important one. It\u2019s part of the never-ending product development cycle. As with the market requirements chasm, the focus is imperative here. Being focused means not adding tons of new features and making your core advantages as amazing as possible.\"})}),/*#__PURE__*/e(\"h2\",{children:\"3. Marketing and sales chasm\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When building a company, marketing and sales should often be a major expenditure. Focused is also important in marketing and sales because focus allows you to identify low-hanging fruit opportunities, outsmart the competition, and similar.\"})}),/*#__PURE__*/e(\"h2\",{children:\"4. Customer support chasm\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When a product is built with unfocused features, aimed at too wide of an audience, it becomes impossible for a company to support its customers. Customers will need a lot of help with installation or figuring out how to make a product work if it isn\u2019t built in a focused way. This results in poor customer satisfaction and a high churn rate. You need to consider how each type of customer will be able to interact with your product if you want to be successful as a business.\"})}),/*#__PURE__*/t(\"h2\",{children:[\"Who are the types of people talking about in \",/*#__PURE__*/e(\"em\",{children:\"Crossing the Chasm?\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"span\",{children:[\"In \",/*#__PURE__*/e(\"em\",{children:\"Crossing the Chasm\"}),\", Moore highlights four types of buyers and users. These users are innovators, early adopters, early majority, late majority, and laggards.Let\u2019s dive into what each of these users means:\"]})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Innovators\"}),/*#__PURE__*/e(\"span\",{children:\": Innovators love new technology and expect problems with the products they're using since they're the first users.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Early Adopters\"}),/*#__PURE__*/e(\"span\",{children:\": Early adopters are customers who love to be part of a product early on, but they expect it to work.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Early Majority\"}),/*#__PURE__*/e(\"span\",{children:\": The early majority are the users who will only buy a product after they hear peer reviews. They want references to reassure them in their purchasing decisions.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Late Majority\"}),/*#__PURE__*/e(\"span\",{children:\": The late majority start using a product when it is no longer state-of-the-art. They use a product once most others have already adopted it.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Laggards\"}),/*#__PURE__*/e(\"span\",{children:\": Laggards are the very last people to purchase a product. This is because they tend to be skeptical and will only get a product once they're effectively forced to get it.\"})]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"span\",{children:[\"The considerations about chasms and the different types of users that exist are great for a startup to consider. There are an insane amount of startup lessons scattered in the \",/*#__PURE__*/e(\"em\",{children:\"Crossing the Chasm\"}),\" book. The lessons are all rooted in the idea that if you know how different types of users will adopt your product, you will be able to better figure out how your business needs to evolve for each user type over time. Check our post on \"]}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/generate-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"how can startups generate leads\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Lead generation is an art. Gathering up high-quality \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-of-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"sales leads\"})})}),/*#__PURE__*/e(\"span\",{children:\" takes skill and intense planning. When you implement the best lead generation ideas with smart planning you will drive big business results.When trying to think of lead generation ideas for a business, even the most experienced marketers and sales managers can stall when coming up with ideas.To help inspire you to try some new lead generation ideas, we\u2019re going to review 13 amazing lead generation ideas that work.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Try these lead generation ideas to grow your revenue:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. Create a blog\"}),/*#__PURE__*/e(\"span\",{children:\"Creating a blog is one of our favorite lead generation ideas. This is because a blog is critical for any inbound marketing efforts. Because \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-generate-leads-with-content-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"content a critical component of the online lead generation\"})})}),/*#__PURE__*/e(\"span\",{children:\" world, you should be making content that you know your target audience will find value in. When you consistently blog and allow your target audience to discover value in your brand (through your content), they\u2019ll start engaging with you for a longer amount of time. The longer amount of time that a person engages with you before taking the plunge into a free trial or email newsletter signup, the more likely it is that they\u2019ll eventually pay for your product because they trust you.Repeat users are sales gold. When people come back, you have more opportunities to close more deals.\"}),/*#__PURE__*/e(\"strong\",{children:\"2. Create a promotional video\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Lead Generation Ideas Wistia\",className:\"framer-image\",src:\"https://framerusercontent.com/images/4FNLt0Va2fkKkYO8wtMC7uTRaH8.png\",srcSet:\"https://framerusercontent.com/images/4FNLt0Va2fkKkYO8wtMC7uTRaH8.png?scale-down-to=512 512w,https://framerusercontent.com/images/4FNLt0Va2fkKkYO8wtMC7uTRaH8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4FNLt0Va2fkKkYO8wtMC7uTRaH8.png 1058w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Creating a promotional video can go a long way when it comes to landing more high-quality leads. When you combine a high-quality video with a tool like \"}),/*#__PURE__*/e(o,{href:\"https://wistia.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"Wistia\"})})}),/*#__PURE__*/e(\"span\",{children:\", which gives you the ability to add call-to-actions into a video, you can really increase your lead generation efforts.While videos can be very powerful, there are a few important things to keep in mind:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Keep your video short. \"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Consider posting your video on not just landing pages, but also Facebook, Twitter, YouTube, and more.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Don\u2019t release a low-quality video. A low-quality video will give people a terrible first impression of your product and will negatively impact your brand.\"})})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3. Use content upgrades\"}),/*#__PURE__*/t(\"span\",{children:[\"If you are already making content, content upgrades are a fantastic and simple thing to implement to begin collecting more leads.A content upgrade means that you provide high-quality content to your website visitors, but then require them to opt-in to finish receiving the quality that you\u2019re offering.For example, we could easily add a content upgrade to this article that you\u2019re reading, \",/*#__PURE__*/e(\"em\",{children:\"13 amazing lead generation ideas that work\"}),\". We would give you 13 great \"]}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"lead generation ideas\"})})}),/*#__PURE__*/e(\"span\",{children:\", but right after idea #13, we might have an opt-in box that says something like \u201CJoin our newsletter to get 5 more great lead generation ideas!\u201D\"}),/*#__PURE__*/e(\"strong\",{children:\"4. Write guest blog posts on other websites\"}),/*#__PURE__*/e(\"span\",{children:\"Writing guest blog posts on other websites is a widely used tactic that a lot of people have found to be greatly valuable. To get started on guest posting, find websites where you know your target audience hangs out and reach out to the owners. Ask them if you can write a post. If they say yes, start writing your post for them! When you write your post, it\u2019s vital to remember that you need to write a post that offers value to the readers of that website. Don\u2019t be salesy and try to send people to your website. Your goal is a \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/backlinks/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"high-quality backlink\"})})}),/*#__PURE__*/e(\"span\",{children:\" to boost your search engine ranking.\"}),/*#__PURE__*/e(\"strong\",{children:\"5. Invite guest bloggers to post on your site\"}),/*#__PURE__*/e(\"span\",{children:\"For the fourth idea, we recommended that you guest post on other sites. This is a two-way street and you should consider letting others guest post on your blog too. The reason why you would write a guest post is that if the person writing your post has a large audience, they\u2019ll share their post with their audience and send quality traffic to your website.As an added bonus, the person who is writing your post will be a lot likelier to become a customer of yours when they have the problem that your business solves.\"}),/*#__PURE__*/e(\"strong\",{children:\"6. Make your landing pages simpler\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Lead Generation Ideas LeadBoxer\",className:\"framer-image\",src:\"https://framerusercontent.com/images/RDGyaFZbKCkdqvHmn0VC5PUG18.jpg\",srcSet:\"https://framerusercontent.com/images/RDGyaFZbKCkdqvHmn0VC5PUG18.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/RDGyaFZbKCkdqvHmn0VC5PUG18.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/RDGyaFZbKCkdqvHmn0VC5PUG18.jpg 1200w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"People often accidentally make landing pages that are far too complex. Simplifying your landing pages to more clearly display your call-to-action items could have a significantly positive benefit on your revenue.Making your landing page simpler means making it more focused and straight to the point. Tell your landing page visitors exactly why they need your product and make it clear where they need to press to get started.\"}),/*#__PURE__*/e(\"strong\",{children:\"7. Add testimonials to your landing pages\"}),/*#__PURE__*/e(\"span\",{children:\"Adding testimonials to a landing page is a simple and VERY effective way to increase the amount of sales leads that you generate. Testimonials allow visitors to know that you\u2019re effective, trusted and that people already enjoy using your product.To find testimonials, you can look around Twitter, customer support emails, and more. When you find great testimonials you should reach out and get permission to publish them.\"}),/*#__PURE__*/e(\"strong\",{children:\"8. Find leads using Twitter search\"}),/*#__PURE__*/e(\"span\",{children:\"Many people forget that Twitter has a great \"}),/*#__PURE__*/e(o,{href:\"https://wistia.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"Search Tool\"})})}),/*#__PURE__*/e(\"span\",{children:\". You can use the Twitter search to find people talking about topics related to your product and then reach out to them in a meaningful way. You can share blog posts that you\u2019ve written with them, link them to your website, and similar. If you can engage with a person on Twitter in a meaningful way, they\u2019ll likely engage back with you and your brand.\"}),/*#__PURE__*/e(\"strong\",{children:\"9. Create mobile-specific landing pages\"}),/*#__PURE__*/e(\"span\",{children:\"Mobile landing pages are really important to remember. This is because mobile traffic continues to grow at a staggering rate, and a lot of your leads are going to be on your landing pages while on their phones.With this in mind, you need to make sure that your call-to-action buttons are optimized and easy to view on mobile devices. Additionally, you should make sure your forms are short so that mobile users don\u2019t need to do a lot of typing to hand over their information to you.\"}),/*#__PURE__*/e(\"strong\",{children:\"10. Remove menus from landing pages\"}),/*#__PURE__*/e(\"span\",{children:\"We\u2019ve talked about simplifying your landing pages to improve the amount of sales leads that you get. This tip falls into the simplify bucket. When you remove navigation items from your landing pages, you remove distractions. People no longer have the option to browse away from your key page, so it becomes a lot more likely that they\u2019ll press the call-to-action that points them towards your business goal.\"}),/*#__PURE__*/e(\"strong\",{children:\"11. Create SlideShare presentations\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Lead Generation Ideas SlideShare\",className:\"framer-image\",src:\"https://framerusercontent.com/images/gN09XMRqRQf3uUKs81fB8T4jfY.png\",srcSet:\"https://framerusercontent.com/images/gN09XMRqRQf3uUKs81fB8T4jfY.png?scale-down-to=512 512w,https://framerusercontent.com/images/gN09XMRqRQf3uUKs81fB8T4jfY.png 939w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Creating a \"}),/*#__PURE__*/e(o,{href:\"https://slideshare.net/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"SlideShare\"})})}),/*#__PURE__*/e(\"span\",{children:\" presentation is a great way to send high-quality traffic to your website and people into your sales funnel. This is because SlideShare is an online community owned by LinkedIn where people can upload and share slide presentations.Making presentations is valuable because slide decks are often very shareable content. \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/slideshare-for-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"SlideShare for marketing\"})})}),/*#__PURE__*/e(\"span\",{children:\" is a good option. It's a simple way to get great brand exposure. Additionally, the worst-case scenario, if it doesn\u2019t drive tons of traffic, is that you\u2019ve spent time working and learning more about topics that matter to your business.\"}),/*#__PURE__*/e(\"strong\",{children:\"12. Create Twitter lead cards\"}),/*#__PURE__*/e(\"span\",{children:\"Twitter Lead Cards is an insanely powerful lead generation tool that lets you collect leads directly on Twitter. You can send out a Tweet with your lead card and then when a person presses your CTA button on the Tweet, you automatically get their email address. A person can enter your sales funnel without ever leaving the Twitter website or app.\"}),/*#__PURE__*/e(\"strong\",{children:\"13. Add security seals to your landing pages\"}),/*#__PURE__*/e(\"span\",{children:\"Many people feel like adding security badges feels outdated, but they work towards driving results. Adding simple security seals such as the SSL certificate logo or a Better Business Bureau logo will help people trust your brand more. When people trust your brand more, they are A LOT more likely to enter your sales funnel as a lead.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Now what?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Now that you know \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tips-to-collect-leads-online/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"how to collect more leads\"})})}),/*#__PURE__*/e(\"span\",{children:\", you need to figure out how to get more value from each lead. More value from each lead means knowing as much as possible about your leads before you contact them. This is where a tool like LeadBoxer comes in. \"}),/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\" makes it so that when a person fills out your forms, you automatically gain great information about your leads. You\u2019ll learn about the pages the person has visited, what type of company they run, how many people work for their company, and much more.\"})]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"According to Ascend2, 82% of companies now use email marketing. That is quite an impressive number, and probably a lot higher than you would have guessed if you were asked, \u201CWhat percentage of companies do you think use email marketing?\u201D\"}),\" All of these companies aren\u2019t just doing email marketing because everyone else is doing it, they\u2019re doing it because it drives revenue upwards.\"]}),/*#__PURE__*/e(\"p\",{children:\"Email marketing increases revenue and is one of the most cost effective marketing tactics out there. Email engages people, and has even been shown to be 6x more likely to get a click-through than using Twitter.\"}),/*#__PURE__*/t(\"p\",{children:[\"Getting a \",/*#__PURE__*/e(o,{href:\"/blog/definition-of-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales lead\"})}),\" to click through and engage with an email is great for nurturing leads in the sales funnel. When people click through an email, they are reminded of your brand, which makes it more likely that a sales lead will convert into revenue.Because having a fantastic email list can be so impactful for a business, we have decided to outline how to build a strong email list. In this post, you should walk away with some great ideas for how to better use email to \",/*#__PURE__*/e(o,{href:\"/blog/best-checkout-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"increase your businesses revenue\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to Build a Strong Email List.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Make it easy to join your email list.\"})}),/*#__PURE__*/e(\"p\",{children:\"If it\u2019s hard to join an email list, you won\u2019t be able to build a strong one. With this in mind, you need to think about how you can create a visible form (that isn\u2019t overly intrusive) and that is simple for people to fill out.\"}),/*#__PURE__*/e(\"p\",{children:\"People become more likely to fill out your simple opt-in form when the form is served at a meaningful time. For example, encouraging people to opt-in right when they\u2019ve made a purchase is a great way for an eCommerce business to grow its email following. This would be a great time to get a person to opt-in because the new customer is likely excited about their purchase and extra willing to want to engage with the brand they\u2019ve just purchased from.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Entice website visitors to join with an offer\"}),/*#__PURE__*/e(\"p\",{children:\"To get people to join your mailing list, you could create an offer to entice people to join. For example, on Geofilter Place, they offer every single visitor 20% off of their first purchase if they join the email list. This offer on Geofilter Place converts a whooping 10% of website visitors into email signups. This means that, if 1,000 people visit Geofilter Place, around 100 people will join the email list. This is insanely valuable because it puts 100 people in the sales pipeline for the company.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Create marketing assets that visitors can\u2019t resist.\"})}),/*#__PURE__*/e(\"p\",{children:\"You should create a marketing asset that your visitors won\u2019t be able to resist. This is often an ebook or whitepaper. HubSpot is a great example of a company that creates great marketing assets that visitors have a hard time resisting.\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"HubSpot very actively promotes their ebooks and other assets to grow their email list and send leads into their sales funnel. It has been highly effective for them and is likely what helped them achieve an IPO and a market capitalization of around $2 billion USD.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, HubSpot likely had a lot of success with their ebooks and whitepapers because they weren\u2019t overly sales-focused. Their assets were focused on assisting their target audience at achieving results. Once people achieved results or gained inspiration using HubSpot, they were instantly willing to start a free trial and engage with HubSpot\u2019s sales funnel. HubSpot\u2019s initial goal of gaining an email has countless residual benefits.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. A giveaway could significantly increase email subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"One great way to increase the amount of email subscribers you get is to hold a giveaway.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can use a tool like \",/*#__PURE__*/e(o,{href:\"https://rafflecopter.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Rafflecopter\"})}),\" to quickly create an effective giveaway. You will gain subscribers with a giveaway when you make one of the entry options, \u201CSubscribe to Our Newsletter.\u201D Where a tool like Rafflecopter makes a giveaway extra great is that you can have additional entry options like requiring users to Tweet about your giveaway, which significantly improves the results that your giveaway drives.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Now what?\"}),/*#__PURE__*/t(\"p\",{children:[\"These four ideas for how to build a strong email list are all great ideas to improve your revenue using email marketing. However, if you really want to really get value out of your email list, you\u2019ll find ways to learn about every single lead that you collect. You can easily learn about your email leads when you use a tool like \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\".LeadBoxer makes it so that you can gain valuable and actionable information about every website visitor and lead collected. \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to try LeadBoxer for free.\"]})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The most important thing that a startup can do to accelerate success is to increase the rate at which the company is able to generate leads. Lead generation is key to success because \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-of-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales leads\"})}),\" are how you grow your revenue. If you don\u2019t have any leads, your company simply can\u2019t grow.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to Generate Leads for Your Business\"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to help you navigate the challenge of generating your first qualified leads. After reading this, you should have a new outlook on how to get your product/service\\xa0seen by the people who want it and can make it grow into a fruitful business.\"}),/*#__PURE__*/e(\"p\",{children:\"To lay the foundation for your business in your early days, it\u2019s important to be authentic, but you also need to be a little aggressive. If you\u2019re not straightforward with your sales leads you will close less deals. It\u2019s also important to remember that in the early days of a startup, everyone is a sales person. Each employee should be talking with customers, potential customers, and networking like crazy.\"}),/*#__PURE__*/e(\"p\",{children:\"The more that you communicate with the people that matter most to your business, the more genuine you\u2019ll appear and the more sales opportunities you\u2019ll uncover.\"}),/*#__PURE__*/e(\"h2\",{children:\"Focus on Getting the Right Eyes on Your Company\"}),/*#__PURE__*/t(\"p\",{children:[\"When you\u2019re getting started, you don\u2019t want to get as many eyes as possible on your company. You want to get the right eyes on it. Getting the rights people to look at your product is how you gain traction. You will gain traction faster when the correct audience is on your website because you\u2019ll waste less time talking to unqualified leads. The valuable leads that can grow your revenue will be filling out your lead generation forms and engaging with your brand. To make sure you are targeting and reaching the right people, you should do tons of research and track website engagement with tools like Google Analytics or \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Nurture Your Leads\"}),/*#__PURE__*/t(\"p\",{children:[\"Collecting leads is just the start of the revenue generating process. You need to nurture your leads to build trust and relationships with potential clients. To nurture your leads, you can use a sales Customer Relationship Management (CRM) tool. We use \",/*#__PURE__*/e(o,{href:\"https://www.pipedrive.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Pipedrive\"})}),\" and highly recommend it. Using your CRM tool, you can work on nurturing your leads by keep track of important information about each lead, sort your leads, rank your leads, and get an overall picture of the quality of your leads. Once you have sorted, ranked, and learned about your leads you can really begin the nurturing process. Nurturing doesn't mean giving the lead just one email or call, but rather building a relationship with the person that turns into a sale over time. Keep track of your contacts, engagements, and other important notes that you believe will help you close the deal.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Have Conversations\"}),/*#__PURE__*/e(\"p\",{children:'Pitching in a \"sales-y\" way doesn\u2019t work. Focus on having genuine and personable conversations. Make people a friend of your company, and they\u2019ll naturally feel inclined to support your efforts. This is great news for most startup founders who aren\u2019t good at being high-pressure sales people. Simply focus on being a friend with an interest in the other person\\'s business, and success will follow.'}),/*#__PURE__*/e(\"h2\",{style:{\"--framer-text-alignment\":\"left\"},children:\"What Is the Simplest Way to Generate Quality Leads?\"}),/*#__PURE__*/t(\"p\",{children:[\"The simplest way to generate high quality leads is to get the right\\xa0traffic to your website. Once you have qualified traffic on your website, you need to capture visitor information. The best way to do this is to use a tool like SumoMe for email addresses and \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" to see exactly who is visiting your website. Quality leads turn into quality sales. Find yours and you\u2019ll find startup success.\"]})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You can be very successful with Google Adwords. It can be the perfect way to drive an immense amount of qualified traffic to your website, which has the impact to immediately boost sales and revenue.\"}),/*#__PURE__*/e(\"p\",{children:\"However, to be able to effectively use Adwords, you need to know how to be successful with it. Being successful with Adwords is rooted in a solid understanding of how to run a proper PPC campaign so that you spend as little as possible-- for big results.\"}),/*#__PURE__*/e(\"p\",{children:\"Google Adwords is, hands down, the easiest way to drive qualified leads to your website, but they do require methodical maintenance to be successful.\"}),/*#__PURE__*/e(\"p\",{children:\"In this post, we are going to look at how you can be successful with Google Adwords to generate a positive return on investment.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Monitor Geographic Performance\"}),/*#__PURE__*/t(\"p\",{children:[\"Adwords campaigns can have significant changes in performance based on the geographical area that they target. Because of this, it\u2019s important that you use location information in \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/google-analytics-metrics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Analytics\"})}),\" and Adwords to advise your purchasing decisions.\"]}),/*#__PURE__*/e(\"p\",{children:\"Using what you learn from your location data, you can alter the way that your Adwords campaigns are set up. You can avoid spending money in locations that don\u2019t convert and put more budget towards cities, states, or countries that actually drive results for your business. This is smart to do because you only want to target places that will provide profit. You don\u2019t want to spend money on locations that have no benefit to your business.\"}),/*#__PURE__*/e(\"p\",{children:\"You may even want to take this one step further and create a handful of campaigns, with each being different depending on which location they are targeting.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have created a few campaigns, you should quickly start to see which locations are providing the best return on investments.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Remarketing Campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"Remarketing campaigns can have a big impact on your revenue and profit. The way that a remarketing campaign works is that, when a customer browses your site and then leaves, you advertise on other sites to bring them back and complete a purchase.\"}),/*#__PURE__*/e(\"p\",{children:\"There are a handful of ways that you can do remarketing. These ways are:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video remarketing.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Standard remarketing.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Remarketing Lists for Search Ads.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Remarketing for Mobile Apps.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dynamic remarketing.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"To decide which remarketing strategy to use, you should make this decision with a combination of using your data, thinking about what your target audience will appreciate most, and even a little bit of just your gut feeling. After you have had a remarketing campaign going for a bit, you can continue using all three of these things to improve results over time.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. A/B Test Your Adwords Ads\"}),/*#__PURE__*/e(\"p\",{children:\"To get the best click rates and highest quality views, you should A/B test your ads. This means experimenting with copy and the overall look and feel to drive results.\"}),/*#__PURE__*/e(\"p\",{children:\"You should create several variations of your ads until you find the variation that performs best. When you create different versions of your ads, you can quickly learn what works and what doesn\u2019t. So, while this may cost a little extra up front, it will ultimately help you save a lot of time and money over time.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Use Bounce Rate and Page Views to Understand Keyword Performance\"}),/*#__PURE__*/e(\"p\",{children:\"You should spend time examining your keywords to understand which keywords have the best conversion rate. When examining your keywords, you should be able to quickly get an understanding as to which keywords deserve more focus, and which keywords should be removed from your campaign.\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s smart to examine your bounce rate because this gives you a sense of if people from a specified keyword are spending time browsing your website. A good campaign bounce rate is 20% or less. If people bounce away from your website over 60% of the time, you need to either improve your ads or improve your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"landing page\"})}),\" (or both). If you are noticing your bounce rate is over 70%, you critically need to take action on improving your campaign.\"]}),/*#__PURE__*/e(\"p\",{children:\"To give you a more technical understanding of bounce rate, this is the formula that is used to calculate it:\"}),/*#__PURE__*/e(\"p\",{children:\"Total Number of Visitors Who Only Looked at One Page / Total Views = Bounce Rate\"}),/*#__PURE__*/e(\"p\",{children:\"You want a low bounce rate and want people to look at multiple pages of your site. The more pages that a visitor looks at, the more likely it is that he or she will convert into a sale.\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Consider Excluding Mobile\"}),/*#__PURE__*/e(\"p\",{children:\"A lot of times, people create new campaigns and forget to turn off mobile ads. This is an important thing to consider because not all products are conducive to mobile purchases. If your product isn\u2019t something that is likely to be bought on mobile, then don\u2019t promote it on mobile (you\u2019ll be wasting money).\"}),/*#__PURE__*/e(\"h2\",{children:\"6. Link Adwords to Your Google Analytics Account\"}),/*#__PURE__*/e(\"p\",{children:\"Linking your Adwords account to your Google Analytics account is an important thing to do. When you link your Adwords account to your Google Analytics account, you get a detailed understanding as to what is happening between advertising clicks and conversions (or lack of conversions).\"}),/*#__PURE__*/e(\"p\",{children:\"When you understand what is happening on your website after a person clicks an Adwords ad, you can quickly come up with smart ways to refine your Adwords strategy to improve results.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the ways that you can use Analytics to improve your Adwords campaigns are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Figure out the cost to earn revenue.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"See the bounce rates of ads.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"See how many of your ad visitors are new website visitors.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a remarketing campaign\"})})]}),/*#__PURE__*/e(\"p\",{children:\"When you link these two accounts together, you\u2019ll be able to figure out how to make better-performing ads.\"}),/*#__PURE__*/e(\"h2\",{children:\"7. Optimize Your Landing Pages\"}),/*#__PURE__*/e(\"p\",{children:\"While a good bidding strategy is important, your landing pages are equally important. This is where people are meeting your brand and you need to instantly build trust with them.\"}),/*#__PURE__*/e(\"p\",{children:\"Optimizing your landing pages means doing some of the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Giving your landing pages titles that are relevant to your campaign copy.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Putting clear and powerful buttons on your landing pages.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Putting items on your landing page that build trust (customer logos, testimonials, etc.)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Strong content that is engaging.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You want an optimized landing page because it will keep your costs to earn revenue significantly lower.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"After reading this, you should clearly see that an Adwords campaign requires somewhat meticulous maintenance, but isn\u2019t too hard to win with to make sales happen. Be smart about your campaign buying and planning, track your spending, and always be experimenting. If you do those things, there is no reason why you shouldn\u2019t be successful.\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It\u2019s becoming harder and harder for startups to gain traction in cost efficient ways. This is because the competitive landscape for capturing attention is becoming overly saturated with idea after idea. It\u2019s easy to get somebody look at your brand, but the real challenge lies in getting them to interact and remember you brand.\"}),/*#__PURE__*/e(\"p\",{children:\"Getting people to remember your brand is vital for the successful of a startup, which is why we are going to talk about 7 startup marketing tips that are cost efficient. These tips should be useful for guiding you towards success in an ultra competitive business and attention economy.\"}),/*#__PURE__*/e(\"p\",{children:\"With our tips, you will be be able to accomplish some great results. You just need to remember that each tip will only work if you do one thing well: focus. Always remember what makes your product unique, identifying what makes it unique, and then crafting your marketing strategy around these attributes. When you craft a marketing strategy, you will identify the tactics that you are confident will help you achieve your business objectives.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Form strategic partnerships.\"})}),/*#__PURE__*/e(\"p\",{children:\"One of the greatest ways to quickly grow your brand is to form strategic partnerships. When you form strategic partnerships with other companies, it lets you piggyback on the success of another company. If there\u2019s monetary incentive for both sides of the party, it becomes a lot likelier that you can work with a more established company to generate new business for yours.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Become obsessively focused on your target customers.\"})}),/*#__PURE__*/e(\"p\",{children:\"When a lot of startups get going, they are often overly enthusiastic. When you\u2019re overly enthusiastic, you typically think that everyone wants your product and that you should reach out to them. Don\u2019t reach out to everyone. Stay intensely focused on your target customers and the audience that will best assist you in growing your business.\"}),/*#__PURE__*/e(\"p\",{children:\"When you stay focused on your target customers, you don\u2019t fall into the trap of desperately trying to attract any customer possible. Hone in on who you want, create a tried and tested sales machine, and you will reach your short-term business goals. When you stay focused, you will reach your target customers much more efficiently, which helps you maximize your limited startup resources.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Give people a reason to talk about your company.\"})}),/*#__PURE__*/e(\"p\",{children:\"Getting people to talk about your company is essentially incentivizing people to share. Do things like offer discounts for Tweeting, free premium features for referring new users, and more.\"}),/*#__PURE__*/e(\"p\",{children:\"When you get people to share your product for you, it helps you grow faster. It helps you grow faster because you get insanely powerful peer-to-peer recommendations. When a person recommends a product to another person, it grows your brand FAST. Additionally, when people learn about a product from a friend or a person that they trust, they are much more likely to use the product (and use it for a long time!).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Become a strong member of your community.\"})}),/*#__PURE__*/e(\"p\",{children:\"A fantastic way for you to grow your startup in a cost effective way is by becoming an integral part of your local startup community. This means going to every startup event possible where your target audience is and positioning yourself as a company that is a thought(ful) leader.\"}),/*#__PURE__*/e(\"p\",{children:\"By becoming deeply integrated into your local startup ecosystem, you will always be on the mind of your community. People will talk about you, recommend you, you\u2019ll meet people who have good ideas for your company, you\u2019ll connect with investors, and so on. The opportunities here are endless when you make yourself deeply intertwined in your community.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Create branded content.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Creating branded content is a wonderful \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/crossing-the-chasm/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"startup marketing\"})}),\" tactic. It\u2019s a great thing to do because it allows you to create content that is discoverable in search engines, while keeping you in check with industry trends as they unfold. When you make great content, your intelligence about your industry grows (while giving you more opportunities to gain new customers!).\"]}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re unsure what branded content is, it is content that isn\u2019t overly promotional or salesy. It doesn\u2019t brag about the services or products that your company offers, but it gives real value to your target audience. When you give real value to your target audience, they\u2019ll want to be part of your brand and they\u2019ll want to share your content with others. When people want to be part of your brand and share your content with others, you\u2019ll ultimately grow faster.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Use social media to find customers.\"})}),/*#__PURE__*/e(\"p\",{children:\"One great marketing tactic that you can leverage is social media. You can use a service like Twitter to find people talking about what you do and introduce them to your brand.\"}),/*#__PURE__*/t(\"p\",{children:[\"An example of this in action would be a competitor to personal finance app Mint, say \",/*#__PURE__*/e(o,{href:\"https://everwealth.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Everwealth\"})}),\", has decided to find customers using Twitter. Everwealth starts looking for people talking about Mint, and finds people complaining about a Mint feature. Everwealth would politely join in the conversations and send responses to the people along of the lines of, \u201CHi {name}. I saw that you\u2019re having trouble with Mint. I\u2019d love you to try our budgeting and finance tool: url.\u201D This is a simple, polite, and great time to introduce your product to a likely potential customers.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Turn your website into a lead generation machine.\"})}),/*#__PURE__*/t(\"p\",{children:[\"There are a lot of ways that you can turn your website into a lead generation machine. You can work on building an email list with a tool like MailChimp or use \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer \"})}),\"to see exactly who is on your website.You want to turn your website into a lead generation machine because \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-of-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales leads\"})}),\" are how you grow your business. The more qualified leads you have, the more chances you\u2019ll have to discover big opportunities to increase revenue.\"]})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Behind Every Marketing Decision Should Be a Goal\"}),/*#__PURE__*/e(\"p\",{children:\"Marketing Goals are effective because goals are for learning. Learning intensifies when there is a goal because goals make you focus on your efforts. Additionally, goals make it so that you can leverage the powerful psychological benefit of goal setting to hack your own brain. A goal should not be thought of as make-or-break demand, but rather a hypothesis:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"If [variable], then [result], because [rationale].\"})}),/*#__PURE__*/e(\"p\",{children:\"For example, if our marketing goals were to \u201Cget 100 new free trial users per month,\u201D the hypothesis would read something like this:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"If we create 15 high quality blog posts each month, we will generate 100 new free trial users per month, because I think we can generate 2,000 new leads and maintain a 5% new lead to free trial conversion rate.\"})}),/*#__PURE__*/t(\"p\",{children:[\"If this was a goal of ours at \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/?utm_source=blog&utm_medium=link&utm_campaign=blog_growthmarketinggoals\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", and we were to hit this example goal, that would be great. We would now know that we would need to make more blog posts because writing blog posts is a great use of our time. However, if we don\u2019t hit the goal, we still have a brilliant starting place to learn and iterate on our strategy from. When things don\u2019t work out, we should be asking questions like: Are blog posts the wrong format (variable)? Did we overestimate how many leads we would get (result)? Or was the problem with our ability to convert those leads into free trials (rationale)? When your company is in the stage of trying to figure its business out, the information you learn from accomplishing and failing at goes is immensely valuable.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why Do Goals Often Not Succeed?\"}),/*#__PURE__*/e(\"p\",{children:\"Goals typically go wrong when they aren\u2019t clear enough. When a goal isn\u2019t defined well (or is even too defined), it becomes impossible to succeed. And setting goals that are clearly impossible (or highly unlikely to succeed) are dangerous for a company because they set teams up for failure.\"}),/*#__PURE__*/e(\"h3\",{children:\"Setting Too Many Goals\"}),/*#__PURE__*/e(\"p\",{children:\"Setting too many goals is also very dangerous for a company. Too many goals lead to what is referred to as \u201Cfalse hope syndrome.\u201D This will mean goal after goal is missed, and this will destroy both motivation and focus of the team building a company.\"}),/*#__PURE__*/e(\"h3\",{children:\"Setting Marketing Goals That Are Impossible\"}),/*#__PURE__*/t(\"p\",{children:[\"Company leaders often set marketing goals that are clearly impossible to reach. This is one of the most dangerous things that a company leader can do because it\u2019s demoralizing. A great leader \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/happy-sales-team/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"creates a team\"})}),\" of high-achievers. If these team of high-achieves is forced to chase impossible goals, it can be devastating. Leaders need to be focused on building a culture of success; so creating smaller goals that are actually attainable is a key ingredient for building a business. Steering clear of vanity metrics is incredibly important. Defining success and failure from metrics that don\u2019t matter will lead to failure. Vanity metrics are metrics that don\u2019t truly explain the health of a company. For example, the number of free trials doesn\u2019t really matter for a company. Free trial numbers just say people are signing up, but don\u2019t signify if real traction is being built. Vanity metrics are things like free trials, registered users, downloads, and pageviews. These numbers don\u2019t typically correlate to the metrics that really matter. Metrics that actually matter include: active users, engagement, the cost of getting new customers, and ultimately revenue and profits. The real data that matters are the numbers that help you understand if there\u2019s repeat usage of your product and if you\u2019re able to retain users.\"]}),/*#__PURE__*/e(\"h3\",{children:\"How to Create and Use Goals Like a Growth Hacker\"}),/*#__PURE__*/e(\"p\",{children:\"The best way to avoid common goal mistakes is to remember that goals are not definitive make-or-break numbers, but wonderful learning opportunities. Here\u2019s how goal setting should work:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Form hypothesis\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Select KPI\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set goal\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Execute\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Track progress\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Talk about what happened and iterate\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This structure helps guide a company away from \u201Cset-in-stone\u201D goals. It helps make goals more enjoyable, realistic, and beneficial for a company. It\u2019s how you set a company up for success.\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Since lead generation is a process in the making, we get a lot of questions about timing. The longer you wait, the more details we could know about your lead. While you could take your time to gather more information on leads, you could be losing your client to a competitor at the same time. Because of that, one of the most important steps is to follow up on leads.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some reasons why now is the perfect time to pick up the phone:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1) Your lead has been looking at your pricing page for some time\"}),/*#__PURE__*/e(\"br\",{}),\"This is a no brainer, if a lead is looking at your pricing, then they are either considering buying from you or your competitor.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2) There are several mentions of the same company in your Leadboard. \"}),/*#__PURE__*/e(\"br\",{}),\"Multiple mentions of the same company mean that their were several employees looking at your website. This is great news, because this means colleagues have been sharing your product or service, or they even had a meeting to discuss buying from you.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3) High amount of pageviews and/or long times spent on the page(s)\"}),/*#__PURE__*/e(\"br\",{}),\"If you notice a high amount of pageviews you should \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-contact-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"contact the lead\"})}),\" as soon as possible.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to Find a Phone Number?\"}),/*#__PURE__*/t(\"p\",{children:[\"There are different ways of finding a telephone number if this isn\u2019t already done automatically.\",/*#__PURE__*/e(\"br\",{}),\"Simply google it by clicking on the rocket next to the company name. If this does not provide you with a phone number, add the word \u2018address\u2019 or \u2018phone number\u2019 behind the company name and search again.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Who to Ask For?\"}),/*#__PURE__*/e(\"p\",{children:\"You identified a \u2018warm lead\u2019 using the above tips, found the right phone number, but you still don\u2019t know who to talk to. What now?\"}),/*#__PURE__*/e(\"p\",{children:\"Use LinkedIn! Either with the link in the Leadboard which can be seen below or manually by going to the LinkedIn website. In most cases you will know the role of whoever you should be talking to. To narrow down your options, search for this role using LinkedIn\u2019s advanced search.\"}),/*#__PURE__*/t(\"p\",{children:[\"If during your call you find out the person you are speaking to is not the right person than ask who you should contact. In most cases this information will be shared with you. As soon as you have a name and role written down ask the person to transfer you. Getting transferred internally sometimes works better than calling the reception, as this person might be instructed to block \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-make-better-sales-calls/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales related calls\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Set a Goal Before You Call!\"}),/*#__PURE__*/t(\"p\",{children:[\"Before you pick up the phone, ask yourself what you want to achieve. In most cases, the goal of the first call is not to sell your product or service. Although, this will differ depending on the industry you are in.\",/*#__PURE__*/e(\"br\",{}),\"Some examples:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find out why they are interested, or in other words what they need.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identifying & categorizing lead in potential worth\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set a potential closing date\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find out who the decision maker is\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understand which obstacles need to be overcome before you can close the deal\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Call Strategy and Questions\"}),/*#__PURE__*/e(\"p\",{children:\"To make sure you get the result you want out of your call you need to have a strategy. There are many sales call strategies to be found. We like to use the SPIN strategy to stay in control. Whenever the conversation goes in a different direction, simply ask your next question and you will be back on track.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Situation Questions\"})}),/*#__PURE__*/e(\"p\",{children:\"You start with asking open-ended questions about their current situation, such as:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What kind of sales tools do you use right now?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How often do you get incoming leads/calls?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are there any areas of opportunity for improvement within your current sales cycle?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How many outbound sales activities (calls/emails) does the sales team performed on a daily basis?\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Problem Questions\"})}),/*#__PURE__*/e(\"p\",{children:\"In this stage you identify your prospects problems/pains. Some examples could be:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How much time does the sales team \u2018lose\u2019 with prospecting?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Am I correct in thinking that \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-cold-call-effectively/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"cold calling\"})}),\" is very time consuming?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How long does it take on average for a prospect/lead to convert into a paying customer?\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Implication Questions\"})}),/*#__PURE__*/e(\"p\",{children:\"By asking questions about the implications, you help the prospect realise the impact is of not solving their problem/pain.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How has the lack of qualified & actionable leads affected your staff?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How has having people spend time on prospecting & cold calling affected your teams conversion rates?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Has running out of actionable leads before the end of the day ever caused your sales team to underperform?\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need-Payoff Questions\"})}),/*#__PURE__*/e(\"p\",{children:\"In this stage you make prospects aware of the value your product/service brings to you them.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How much time could you save if you used qualified, actionable leads instead of only cold calling?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Would it be useful to have your sales team focus on \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/warm-leads-better-than-cold-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"warm leads\"})}),\", instead of cold calling all day?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you could decrease the number of unqualified calls from sales staff, how many additional sales do you think you could make in a year?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Could the API connection with your CRM system we suggest also reduce the time spend on data entry?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Would you receive positive recognition from your management by reducing time wasted on data entry and prospecting and cold calling and therefore improving your conversion rates?\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Notes:\"})}),/*#__PURE__*/t(\"p\",{children:[\"As you will probably be talking to many leads, it is very important to make notes during your call.\",/*#__PURE__*/e(\"br\",{}),\"You can even stop the person on the other end for a moment in order to make your notes by saying:\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2018Just a moment, this is important to me, I would like to make a note of this. Thanks, please continue.\u2019\",/*#__PURE__*/e(\"br\",{}),\"The prospect you are talking to will feel like his/her answer is important to you and this will help you to create a better relationship in the long term.\"]}),/*#__PURE__*/e(\"p\",{children:\"Most of us are not blessed with a photographic memory. So please store your notes in a good place. In most cases this would be in your CRM system. Even if you do have a photographic memory, your notes can be very helpful for your colleagues on your day(s) off.\"})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Social media can be one of the most authentic ways to connect with qualified sales leads. Once you figure out how to generate leads using social media, you can work with these new leads to generate more sales for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest advantages of using social media to generate leads is that social media makes it easier for for people to share your messages with their friends. Even if you don\u2019t collect information about the first person to see your post, but they share your post with their friends and family, you have gotten a subtle (yet powerful) peer-to-peer endorsement of your brand.\"}),/*#__PURE__*/t(\"p\",{children:[\"These are the five things that you will need to do to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/generate-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"generate leads\"})}),\" using social media:\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find and captivate your target audience online.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find useful content online and promote it.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find ways to collect information about your leads.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find ways to analyze your leads.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get in touch with your leads.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s dig deeper into each of these 5 social media lead generation maneuvers.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Find and captivate your target audience online.\"})}),/*#__PURE__*/e(\"p\",{children:\"Companies often try to spread their messages to everybody possible. This is a mistake, and focusing intensely on a single target audience will yield the best results. A lot of companies make this mistake because they are too eager to try to hit \u201Cunicorn\u201D status. Being focused will allow you to be more persistent, consistent, and find opportunities to hone in your your messaging.\"}),/*#__PURE__*/e(\"p\",{children:\"To decide who to focus on, you need to find who your target audience is and decide how you can best speak to them. Once you know who your target audience is and how to speak to them, you know how to connect with the people who matter most to your business using social media.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Find useful content online and promote it.\"})}),/*#__PURE__*/e(\"p\",{children:\"Creating your own content that your target audience will enjoy is a brilliant way to grow your social media in a powerful way. Share useful tips and news that your target audience will enjoy, and this will drive traffic back to your website. You can share tips and news as blog posts on your site, ebooks, or by building an email list on your website.\"}),/*#__PURE__*/e(\"p\",{children:\"However, not everybody has time to make original content. This is OK. Even sharing content hosted elsewhere, that is relevant to your target audience, will strengthen your brand and grow your brand audience.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3. Find ways to collect information about your leads.\"}),\"When a person visits your website, you want to collect information about them. You typically do this using strategically placed forms, but can learn even more about your website visitors by using a tool like \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\".A great way to attract new and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/qualify-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"qualified leads\"})}),\" to your websites is using social media and content that you\u2019re creating or sharing. Finding ways to collect information about your leads and website visitors is vital for receiving a positive return on your social media investment.\",/*#__PURE__*/e(\"strong\",{children:\"4. Find ways to analyze your leads.\"}),\"Once you\u2019ve began \",/*#__PURE__*/e(o,{href:\"/blog/tips-to-collect-leads-online/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"collecting leads\"})}),\" using social media, you\u2019ll need to find way to analyze your leads. Once again, \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" is a great solution for accomplishing this. By using a tool like LeadBoxer, you\u2019ll be able to understand detailed information about your leads, such as: name, company, company size, LinkedIn profiles, and much more.\",/*#__PURE__*/e(\"strong\",{children:\"5. Get in touch with your leads.\"})]}),/*#__PURE__*/e(\"p\",{children:\"This is the step where everything comes together. Now that you\u2019ve collected leads using social media and learned about your leads, you\u2019re ready to contact them. Use what you know about your leads and what you think they know about your brand to craft strong and convincing messaging.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"Lead generation using social media may sound somewhat daunting at first, but we promise that it\u2019s really not too bad. When you combine your social media efforts with a powerful tool like \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", you\u2019ll capture more leads and close more (and bigger!) deals.\"]})]});export const richText13=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Visitor or customer touchpoints are\\xa0any way to collect\\xa0information in order to \",/*#__PURE__*/e(o,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"qualify a lead\"})}),\". This pertains to sales and marketing cycles where some contact is needed to close or further a deal, for example in the B2B or personalised B2C sectors.\"]})});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"What are customer touchpoints?\"}),/*#__PURE__*/e(\"p\",{children:\"In creating a Best Practice guide, we came across extensive literature on the subject, which we are summarising here. To begin with, there is currently a lengthy Wikipedia article running at 20 pages without references, and over 16,000 words. Let\u2019s unpack that.\"}),/*#__PURE__*/e(\"p\",{children:\"Goal: the point here is to understand that there are numerous points at which (potential) clients come into contact with brands (products & services). This is the buying / decision-making process, also called customer journey, and can refer to both B2C and B2B scenarios.\"}),/*#__PURE__*/e(\"p\",{children:\"For purposes of lead generation, we are concerned with contact points through which decisions to purchase or not purchase are made.\"}),/*#__PURE__*/e(\"p\",{children:\"Specific to identifying and nurturing leads, we recommend creating touchpoints that can be measured. In other words, touch points that involve some sort of interaction. Ideally, a touch-point will result in another piece of the puzzle being revealed, meaning that you learn something about your lead, and get a step further in the qualification process.\"}),/*#__PURE__*/t(\"p\",{children:[\"Definition: a \u2019visitor touchpoint\u2019 refers to any way to collect information in order to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/qualify-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"qualify a lead\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"We also call this \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-enrichment/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"enrichment; it means adding touch-points to your website (or other digital assets) which enrich the information that you have about leads\"})}),\". Please \",/*#__PURE__*/e(o,{href:\"https://docs.leadboxer.com/category/61-enrichment\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"click here to see a list of examples with technical documentation: visitor touchpoints\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{style:{\"--framer-text-alignment\":\"left\"},children:\"Using touchpoints in practice - examples for lead generation\"}),/*#__PURE__*/e(\"p\",{children:\"Q: So what does this all mean in the context of nurturing leads?A: It means an opportunity for companies to structure their information-gathering techniques.\"}),/*#__PURE__*/t(\"p\",{children:[\"Historically, lead generation technologies created techniques such as contact forms, demo calls, and product surveys for interacting with visitors. This has not changed. What has changed are the interaction points. This technology has been formalised into what is currently called \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/marketing-and-sales-zapier-automations/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Marketing Automation\"})}),\" - which bundles all steps across the spectrum.\"]}),/*#__PURE__*/e(\"h2\",{children:\"List of example touchpoints\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Blog\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Trial sign-up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Purchase\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Demo/ video\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Webinar\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"PDF brochures / downloads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Implementation / configuration/ enrichment\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customisation process\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Feedback/ data analysis\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automated report generation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email newsletters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Contact form\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Login event\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"(Social media) logins - meaning \u2018login with Facebook\u2019 or \u2018login with LinkedIn\u2019\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Downloads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media sites and feeds\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"For \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/saas-product-user-onboarding/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SaaS products\"})}),\", the website itself is the main touchpoint\"]})})]}),/*#__PURE__*/e(\"h2\",{style:{\"--framer-text-alignment\":\"left\"},children:\"Useful definitions from Wikipedia article on Touchpoints\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CA touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication\u2026 Touchpoints allow prospective customers to become knowledgeable on the brand and the benefits offered and allow them to make a decision to whether they will buy the product or service.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CTouch points are the first association that a customer has with a product or service offered by a company or individual and are the contact points between a customer and said provider of services. The touch point offers a link between the customer and the service, acting as a go between of what the customers wants and what the service provider is offering, providing a central service in the communication between customer and supplier. The touch point is the first interaction that a customer has with a company and that interaction is considered as the starting point of a customer journey.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201CThe customer journey/experience is the full involvement that a customer has with a particular brand, starting at the first \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-connections/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"connection between customer\"})}),\" and service, and ending with the purchasing of a product or service and the advocacy of said product or service to others.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201CTouch points provide the basis and foundations for information gathering techniques used by customers.\u201D\"})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Your job as a sales professional is to quickly figure out if a lead has the money to buy the product or service that you\u2019re offering. From there, you need to figure out if that person has the authority to buy your offering (or can influence the person with that power). Taking the time to qualify a sales lead is very important.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to the author of \",/*#__PURE__*/e(\"em\",{children:\"Coaching Salespeople into Sales Champions\"}),\", Keith Rosen, there are 14 questions that you should memorize so that you can more intimately understand the person and company you are speaking with to qualify a sales lead. These questions are:\"]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are the organizational relationships that influence the decision?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How does your company make the decisions to buy?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What ego or ownership issues come up that need to be managed and respected that I need to be mindful of?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you don't buy at this time, what remedial actions do you plan to take?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are the timely and relevant issues that are going on internally?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How will your current vendors react to the possibility you'll buy from us?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are the concerns or roadblocks that could crop up down the road and get in the way of us working together?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Who else in your company should I be presenting to and following up with?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is the overall mood of the company and its leaders?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Who are the people typically involved in this decision-making process?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What challenges are you still faced with that your current solution still does not solve or address as effectively as you would like?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How does your company purchase products of this type?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What internal resources can you leverage to try and resolve this issue on your own?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What will it cost you and your company if you keep things the way they are today?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These questions will give you some great immediate insight into the mindset of the person that you are speaking with. Each question has the ability to start a conversation that allows you to assess whether or not they have a real need or desire to buy what you\u2019re selling.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why Do You Need to Qualify Leads?\"}),/*#__PURE__*/e(\"p\",{children:\"Qualifying leads saves you time and energy. It\u2019s something that you need to be really good at. The best sales leaders are not just closers, but they\u2019re also amazing openers. They open conversations with companies that can use a product, and also the people who have the ability to actually purchase the offering.\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(o,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead qualification\"})}),\" has become extra important with the rise of the Internet. This is because the Internet has given every company an almost unlimited pool of potential clients to reach out to. You need to be able to strategically consider which leads are worth your effort because wasted efforts are time lost to try to attract serious buyers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Learning how to accurately qualify (or disqualify) a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-of-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"sales lead\"})}),\" is the difference between a fantastic new deal or misusing a lot of your time. When you bark up the wrong tree, you waste your sales efforts and will ultimately close fewer deals over time.\"]}),/*#__PURE__*/t(\"p\",{children:[\"To avoid barking up the wrong tree, you really need to understand the emotions of the person you are talking to. Paul Cherry, author of \",/*#__PURE__*/e(\"em\",{children:\"Questions that Sell\"}),\", explains: \u201CIt's really being able to tap into somebody's ego, their emotions, frustrations, and concerns. I think most customers and prospects do want to talk if you ask them the right questions. When starting to talk about features and benefits, the prospect just tunes out.\u201D\"]}),/*#__PURE__*/e(\"h3\",{children:\"When Should You Start Qualifying a Lead?\"}),/*#__PURE__*/e(\"p\",{children:\"Qualifying a lead begins before the initial conversation even happens. Before you have a conversation or even reach out to a sales prospect, do a lot of research. Use a resource like LinkedIn to get to know the background of the person you\u2019re speaking with. Learn as much as possible about the company you might speak with. If the person has the right background, has the ability to make or influence purchasing decisions, and the company looks like a good fit for your product or service, you should reach out. That trifecta is the sign of a likely qualified lead that you should put your effort into starting a conversation with.Why Do You Need to Qualify Leads?\"})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"One of, if not the most common, WordPress plugins that people seek are WordPress form plugins. People frequently seek form plugins because most websites are made with the goal of increasing business growth or spreading of ideas. When it becomes easier to contact the website owner or business owner, it becomes easier to meet and talk with people who can accelerate your success.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the most frequently talked about \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-wordpress-plugins/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"WordPress form plugins\"})}),\" is called Contact Form 7. Many people install this plugin because they see it recommended so often. They don\u2019t think twice about it.\"]}),/*#__PURE__*/e(\"p\",{children:\"Thinking twice about the form plugin that you choose could very well be a good idea. While Contact Form 7 is powerful, it might not be the very best choice for you.\"}),/*#__PURE__*/t(\"p\",{children:[\"This post is about choice. We want you to discover new form plugin options and decide which is the best form plugin for your objectives and technical abilities. Additionally, when you pair any of these plugins with \",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", you\u2019ll unlock some impressive ways to achieve increased business results.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"We think that these are the 6 best WordPress form plugins:\"})}),/*#__PURE__*/t(\"h3\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Ninja Forms.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins Ninja Forms\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uC8gaJ3bJYucQE3XKo3txtPu5Y.jpg\",srcSet:\"https://framerusercontent.com/images/uC8gaJ3bJYucQE3XKo3txtPu5Y.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/uC8gaJ3bJYucQE3XKo3txtPu5Y.jpg 768w\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re looking for a feature-rich plugin, Ninja Forms may be a fantastic solution for you. With Ninja Forms, you get more that just the typical form functionality. You can create subscription forms, surveys, or really anything else that you could imagine wanting to do through a web form.\"}),/*#__PURE__*/e(\"p\",{children:\"What makes Ninja Forms even more attractive is that everything is done directly in your WordPress panel. You can create powerful forms using a simple and elegant drag-and-drop interface.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/ninja-forms/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to learn more about Ninja Forms.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Pirate Forms.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins Pirate Forms\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5lmxbMFE0FTfBtVZbaCL3FZE.jpg\",srcSet:\"https://framerusercontent.com/images/5lmxbMFE0FTfBtVZbaCL3FZE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5lmxbMFE0FTfBtVZbaCL3FZE.jpg 767w\"}),/*#__PURE__*/e(\"p\",{children:\"Pirate Forms is another option that has landed on our best WordPress form plugins list. We think that it deserves being on this list because it\u2019s easy to use and works well.\"}),/*#__PURE__*/e(\"p\",{children:\"Simplicity is the main focus of this WordPress plugin. It doesn\u2019t have dozens of features, just straight to the point and easy to implement contact forms.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/pirate-forms/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to learn more about Pirate Forms.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Jetpack.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins Jetpack 1\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Wv4Gf5EDDXPOkWFeVFJo0gGwTw.jpg\",srcSet:\"https://framerusercontent.com/images/Wv4Gf5EDDXPOkWFeVFJo0gGwTw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Wv4Gf5EDDXPOkWFeVFJo0gGwTw.jpg 769w\"}),/*#__PURE__*/e(\"p\",{children:\"Jetpack is one of the primary WordPress plugins. It\u2019s made by Automattic, the company behind WordPress. However, most people have no idea that this plugin contains a contact form option. To enable contact forms, you need to go to the Jetpack settings and activate this option.\"}),/*#__PURE__*/e(\"p\",{children:\"Once the form feature of Jetpack is activated, you\u2019ll make your contact form directly on the post or page that you\u2019re creating or editing.\"}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins Jetpack 2\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tsXZigx2yuDX5CCQ47Qw46uM1WI.png\",srcSet:\"https://framerusercontent.com/images/tsXZigx2yuDX5CCQ47Qw46uM1WI.png?scale-down-to=512 512w,https://framerusercontent.com/images/tsXZigx2yuDX5CCQ47Qw46uM1WI.png 535w\"}),/*#__PURE__*/e(\"p\",{children:\"Jetpack is a simple and enjoyable form plugin to use. You can easily add or remove form fields, and then quickly add your form to the page or post.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/jetpack/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to learn more about Jetpack.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. WPForms.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins WPForms\",className:\"framer-image\",src:\"https://framerusercontent.com/images/j3HjPILw0lsaOGm5LBnX214Q.jpg\",srcSet:\"https://framerusercontent.com/images/j3HjPILw0lsaOGm5LBnX214Q.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/j3HjPILw0lsaOGm5LBnX214Q.jpg 800w\"}),/*#__PURE__*/t(\"p\",{children:[\"Another feature-heavy \",/*#__PURE__*/e(o,{href:\"/blog/8-best-wordpress-lead-generation-plugins/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"WordPress form plugin\"})}),\" is WPForms. WPForms has a great and clearly laid out user interface. What makes this plugin specifically simple is its fantastic drag-and-drop functionality. With the powerful features and pre-built form templates, this is a form plugin worth considering.\",/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/wpforms-lite/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to learn more about WPForms.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Fast Secure Contact Form.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins Fast Secure Contact Form\",className:\"framer-image\",src:\"https://framerusercontent.com/images/NJZ1vFKsilfXMEUVJ2FSBl1gs9g.jpg\",srcSet:\"https://framerusercontent.com/images/NJZ1vFKsilfXMEUVJ2FSBl1gs9g.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NJZ1vFKsilfXMEUVJ2FSBl1gs9g.jpg 767w\"}),/*#__PURE__*/e(\"p\",{children:\"Fast Secure Contact Form is an insanely easy to use form plugin. It offers an immense amount of customization options, meaning that it\u2019s very easy to create new forms and modify your existing forms. For each form that you create, you can adjust CSS style, add security features like CAPTCHA, and much more.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/si-contact-form/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to learn about Fast Secure Contact Form.\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Contact Form 7.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best WordPress Form Plugins Contact Form 7\",className:\"framer-image\",src:\"https://framerusercontent.com/images/A3Uz5t9ETqJNCC7yhCSAxXvDTI.jpg\",srcSet:\"https://framerusercontent.com/images/A3Uz5t9ETqJNCC7yhCSAxXvDTI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/A3Uz5t9ETqJNCC7yhCSAxXvDTI.jpg 768w\"}),/*#__PURE__*/e(\"p\",{children:\"Initially, we said that the goal of this post was to give you alternatives to Contact Form 7. However, Contact Form 7 is still a seriously great form plugin and we knew that we had to share it with you.\"}),/*#__PURE__*/e(\"p\",{children:\"When you install Contact Form 7, you will see a new area appear in your WordPress admin area. The area, called Contact, is where you can build new forms and make changes to forms you\u2019ve already created using the plugin.\"}),/*#__PURE__*/e(\"p\",{children:\"One drawback of Contact Form 7 is that it\u2019s slightly more technical. If you don\u2019t have any HTML knowledge, you\u2019ll have a more difficult time modifying your forms. However, even if you don\u2019t know much or any HTML, everything with this WordPress form plugin is pretty intuitive.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://wordpress.org/plugins/contact-form-7/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here\"})}),\" to learn more about Contact Form 7.\"]})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"One of the most common and most difficult questions that a SaaS company with a free trial asks itself is \u201Chow long should a SaaS free trial be?\u201D This question is asked by every SaaS product because every one of these companies has the same goal: getting users to have that moment where everything clicks and they realize why they \",/*#__PURE__*/e(\"em\",{children:\"need\"}),\" the product. Every SaaS product needs to figure out how long it takes to get free trial users hooked, so that they convert into paid customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"Because every SaaS company will be slightly different, answering the question of \u201Chow long?\u201D is rather tricky.\"}),/*#__PURE__*/e(\"p\",{children:\"To start to analyzing this question, it\u2019s perhaps a good idea to stop thinking of a free trial in terms of just length. Not all trials need to be thought of in terms of days (or time). Sometimes, companies should opt for far different free trial methods besides length. For example, if you are a SaaS company that offers conference calling software, a 14 day trial would be pretty pointless. What if the person who signed up doesn\u2019t have many or any calls over that 14 day period? A smarter choice would be doing something like offering the free trial user 10 free conference calls or only allowing 5 people to join a call at once.\"}),/*#__PURE__*/e(\"p\",{children:\"A lot of companies use this tactic, and you often probably don\u2019t realize it. For example, Soundcloud uses this tactic based on minutes of music uploaded. Once you hit a certain amount of minutes of uploaded music, you have to upgrade you account to a paid account.\"}),/*#__PURE__*/t(\"p\",{children:[\"While duration of a trial is the most common, don\u2019t think it\u2019s the only method of free trial for your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/saas-product-user-onboarding/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SaaS product\"})}),\". Once you\u2019ve decided on going with length of time or another metric, you\u2019ll need to experiment to find that sweet spot where people start converting to paid faster.\"]}),/*#__PURE__*/e(\"h3\",{children:\"You\u2019re Not Tied to the Free Trial Model You First Pick\"}),/*#__PURE__*/e(\"p\",{children:\"Just because you start out with one free trial model or trial duration, it doesn\u2019t mean you\u2019re tied to it. For example, if you introduce a new feature aimed at developers that requires some additional development time to implement, you may increase your free trial period from 7 days to 14 days. A powerful feature, which needs more time for that \u201Caha\u201D moment with your product to occur, needs more time in the user's hand to convince them to start paying for your product.\"}),/*#__PURE__*/e(\"p\",{children:\"Every time you release a new feature, you need to consider whether your current free trial model is still right. You need to decide if people can still become a successful customer with the duration or other metric you\u2019ve selected for your free trial.\"}),/*#__PURE__*/e(\"h3\",{children:\"Make Your Trial as Short as You Possibly Can\"}),/*#__PURE__*/e(\"p\",{children:\"Putting a limit on the duration of your free trial is very important. The faster that you can convince somebody that your product is valuable, the faster they will start paying for it. This means that you need to intensely focus on determining how long it takes for people to discover why your product is great.\"}),/*#__PURE__*/e(\"p\",{children:\"The shorter that your free trial is, the quicker your bottom line will grow.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s why short free trial are most effective:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Short trials add \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/creating-sales-urgency/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"urgency\"})}),\" to usage of your product. It makes people more engaged.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-acquisition-costs/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Customer acquisition costs\"})}),\" are reduced when people convert faster.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Trials that are too long let more people become inactive users.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"People rarely ever use the full duration of a trial when it\u2019s too long.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"There\u2019s More to It\"})}),/*#__PURE__*/e(\"p\",{children:\"Before you become overly focused on how long your free trial should be, you need to make sure you\u2019ve created the feature or functionality that will actually make people convert in the first place. You need a fluid and polished onboarding experience so that people will see your value and want to convert into a long-term paying customer.You\u2019re Not Tied to the Free Trial Model You First PickMake Your Trial as Short as You Possibly Can\"})]});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The term lead enrichment is important to know when you\u2019re trying to understand lead generation. When you know the definition of lead enrichment, you have a much more firm grasp on a core concept of sales and lead generation.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is lead enrichment?\"}),/*#__PURE__*/e(\"p\",{children:\"Lead enrichment is when you add actionable intelligence to your sales leads. This means that instead of just seeing an email address, for example, you have a way to add phone number, company details, and more to a lead.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why is lead enrichment important?\"}),/*#__PURE__*/e(\"p\",{children:\"Lead enrichment makes sales easier because when you have more information on a potential customer it becomes easier to know what influences their buying decisions.\"}),/*#__PURE__*/e(\"p\",{children:\"This information can be thought of as sales intelligence. When you have enriched leads, you can make smart choices as to how to approach and interact a lead. When you can have a more personable interaction with a lead, you close more deals.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to enrich your leads better?\"}),/*#__PURE__*/t(\"p\",{children:[\"A tool like \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" makes lead enrichment much easier because it has the ability to automatically work with all website forms, give you more information about your web-traffic, and capture lead information on your website.\"]}),/*#__PURE__*/e(\"p\",{children:\"Tools, such as LeadBoxer, help enrich leads by giving you a lead score, information about the company from a LinkedIn profile, and an understanding of what pages a lead is browsing the most. A great lead enrichment solution will include information such as lead\u2019s career history, how the person is interacting with your product or website, and much more.\"}),/*#__PURE__*/e(\"p\",{children:\"The type of lead enrichment tool that we have described above will ideally do the following to the form lengths on your website:\"}),/*#__PURE__*/e(\"img\",{alt:\"Lead Enrichment \",className:\"framer-image\",src:\"https://framerusercontent.com/images/0n5hanQBWathFd2XHVYlEOPUvjE.png\"}),/*#__PURE__*/e(\"p\",{children:\"This will make your potential clients more eager to subscribe and fill in your forms without sacrificing important information as everything else will be captured with our cutting-edge technology.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to jump-start your lead enrichment, we suggest creating a free LeadBoxer account. \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Click here\"})})}),\" to create an account.\"]})]});export const richText19=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When you have a new SaaS company, one of the biggest aspirations that you have is to reach the milestone of 1,000 paying SaaS customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Figuring out how to get those first 1,000 paying SaaS customers is really hard. However, there are some effective ways to grow your company that you can use to guide you towards that goal.\"}),/*#__PURE__*/e(\"p\",{children:\"Often, the most effective way to grow a new SaaS company is to embrace the power of content. Content is more than just writing a blog post and hoping that it does well, it needs to be part of a well-thought-out plan aimed at helping you achieve your desired goal of 1,000 paying customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s go through how content can help you get your first 1,000 paying \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/saas-customers/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SaaS customers\"})}),\" and then browse some other great SaaS growth tactics.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Content marketing\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Content marketing\"})}),\" is the best, and often cheapest way for a SaaS startup to get more customers. By writing about the topics that your target audience is interested in they will discover your brand and eventually your product. Additionally, if you are writing about the topics that interest your target audience it becomes much more likely that they\u2019ll share your content with their network. This can create a high-quality readership base around your blog. If you have a high quality and targeted readership base, it becomes likely that many readers will end up becoming paid customers of your product. The key to having a good content strategy is writing content that is relevant to your audience. Find common problems that your target audience faces and write about them.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Supporting your content marketing\"}),/*#__PURE__*/t(\"p\",{children:[\"Supporting your \",/*#__PURE__*/e(o,{href:\"/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" is the only way for your content to thrive. Building up a large blog readership can take years, so supporting your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content marketing\"})}),\" is the only way to accelerate the success of it. You need to actively promote and come up with creative ways to drive traffic to your content efforts. Sites like Reddit and Hacker News are great starting points for your attempts to turn your blog posts into popular blog posts. Using communities like Hacker News and Reddit can prove to be great for building readership up because users of these sites are often quite passionate and, when they \",/*#__PURE__*/e(\"em\",{children:\"really\"}),\" like something, will become hardcore advocates of it.\"]}),/*#__PURE__*/e(\"p\",{children:\"Supporting your content marketing efforts in the communities that matter most to your company is easiest when you write about your industry and the topics relevant to it. Tell stories and give suggestions based on your own learnings and you\u2019ll find more readers.\"}),/*#__PURE__*/e(\"h3\",{children:\"Engage with the communities\"}),/*#__PURE__*/e(\"p\",{children:\"Engaging with the communities that matter to your business is a very effective way to get customers, not just support your content marketing efforts. This doesn\u2019t mean just posting something on various communities, but it means coming up with smart ways to get community-generated content around your brand. For example, if you\u2019re a SaaS company that sells sales software, you might go to /r/sales on Reddit and try to start a post along the lines of, \u201Cwhat are your favorite sales jokes?\u201D and see if you can get the community involved. If the /r/sales community gets involved, come up with a subtle way to promote your brand in the conversation.\"}),/*#__PURE__*/e(\"h3\",{children:\"Make sure your happy customers are referring to others\"}),/*#__PURE__*/t(\"p\",{children:[\"Make sure your happy customers are referring to others. When you have a good product, people will naturally tell others about it. You can use things like survey existing customers to understand satisfaction rates. When you see that the product satisfaction rate is extremely high, you can gauge if it\u2019s time to try to accelerate organic referrals. To accelerate organic referrals, you can do things as simple as asking your best customers to tell their friends or \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/double-sided-referral-program/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"create a smartly planned out referral program\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Generate press coverage\"}),/*#__PURE__*/t(\"p\",{children:[\"Generate press coverage to introduce your target audience to your brand. This is harder said than done, but there\u2019s always a clever way to discover press coverage opportunities. One massive benefit of press coverage is that you can discover some impressive link building opportunities to improve your search engine rankings. For example, if a newspaper such as \",/*#__PURE__*/e(\"em\",{children:\"The New York Times\"}),\" writes about your company and links to your website, you will receive a noticeable increase in search traffic over time (in addition to a bunch of new customers at the time of publication).\",/*#__PURE__*/e(\"strong\",{children:\"Will these tips really get you your first 1,000 paying SaaS customers?\"})]}),/*#__PURE__*/e(\"p\",{children:\"The five ideas above will all be very helpful for you reaching your first 1,000 paying SaaS customers. However, none of these tips is an instant magic bullet for obtaining customers.\"}),/*#__PURE__*/e(\"p\",{children:\"When you do all of the right social campaigns, content planning, and other engagement tactics, combined with the ideas above, it becomes a lot more likely that your company will grow faster and you\u2019ll find business success.\"})]});export const richText20=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you offer a B2B SaaS product, marketing can be quite difficult. B2B SaaS products are often difficult to integrate or the majority of the people on your website may not be the decisions makers at companies.\"}),/*#__PURE__*/e(\"p\",{children:\"This means that to make a sale, you need to figure out how to get all key stakeholders to try and use your product. Since your product may require development time, there\u2019s a way to get around making people use development time to love your product and company: offer a free tool.\"}),/*#__PURE__*/e(\"p\",{children:\"A free tool is not just a great way to introduce organizations to your product in a simple and low touch way, but it\u2019s also a brilliant way to potentially generate an insane amount of very high quality leads.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Effective marketers work with the engineering team.\"})}),/*#__PURE__*/e(\"p\",{children:\"When marketers are given development resources and learn to work with their development team, the biggest results will happen. You will get your biggest customers and close deals when the two teams innovate together to create free tools. The two teams, working together to create free tools, will come up with creative ways to drive traffic to your website and introduce people to your brand and product.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Give people something of value. People should actually gain something by using your free tool.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make a tool that is relevant to your core product. To generate the best leads, your free tool should be related to your main offering.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Users should immediately be \",/*#__PURE__*/e(\"em\",{children:\"wowed\"}),\". People should immediately see why your product is great.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"User experience is what makes a free tool work. Don\u2019t slack on it and make it so users have an immediately positive view and understanding of both your brand and core product. You need to inspire people to want to continue engaging with your company after they\u2019ve used the free product.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Make people happy, fast.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Sales products, like \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\", often take awhile for customers to gain value from. They often require time to integrate into an existing application, which means engineers are required. When engineers are needed to get a product to fully function, that\u2019s a massive bottleneck to user adoption. When engineering is necessary to make a product fully functional, it becomes very hard to gain customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"An effective free tool doesn't require users to sign up for anything, read documentation, or know anything about coding. It should be easy to get started and use the free tool with almost no effort.\"}),/*#__PURE__*/e(\"p\",{children:\"If something works with little effort and provides immediate value, people will be happy with your brand fast.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Provide immense value.\"})}),/*#__PURE__*/e(\"p\",{children:\"While a single use free tool that generates leads is valuable, a free tool that encourages people to visit your website daily or frequently is even better. If you can bring people to your website repeatedly, your brand awareness will go through the roof. When brand awareness goes through the roof traffic to your site increases. Purchases of your core product will naturally increase when your traffic increases.\"}),/*#__PURE__*/e(\"p\",{children:\"People will repeatedly use your free tool if it provides immense value. Use your judgement to decide what you can create that will provide value. Just make sure that whatever you make is related to your core product. If things are related to your core product, you will get your target audience using your free tool, getting to know your brand, and ideally converting into a paid user of your core product over time.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Free tools are the best way to collect leads.\"})}),/*#__PURE__*/e(\"p\",{children:\"Providing a valuable tool to a sales prospect is one of the best ways to increase traction for your core product. You will get people to talk about your company more and also get higher quality leads. It\u2019s a win-win situation for any company eager to grow.\"}),/*#__PURE__*/e(\"p\",{children:\"Companies such as HubSpot and Moz have largely attributed their phenomenal growth to free offerings that generate leads. Dharmesh Shah, CTO of HubSpot, said that free tools are \u201Cmarketing assets with ongoing returns.\u201D One of HubSpots biggest lead generation sources comes from their free Website Grader tool, which has now been used over 3 million times and generations a significant amount of leads for HubSpot (even after being launched over 9 years ago!).\"}),/*#__PURE__*/e(\"p\",{children:\"If you create a great free tool, it will be your single most effective marketing asset. You\u2019ll get more inbound leads than ever before and likely get a large amount of inbound leads from high-valued enterprise customers.\"})]});export const richText21=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the online marketing and sales world, the idea of a referral program is commonly talked about. In the standard referral program, a person is incentivized to invite a user to join a product. If the person who was invited joins, the original user earns something as a reward.\"}),/*#__PURE__*/t(\"p\",{children:[\"While this type of referral program does work, you can add a twist to it to make it work better and make your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-growth-hack-your-b2b-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"company growth explode\"})}),\".By using a double-sided \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-close-more-deals-faster-with-a-b2b-referral-program/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"referral program\"})}),\", you can unlock far better referral program results.\"]})]});export const richText22=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What Is A Double-Sided Referral Program?\"}),/*#__PURE__*/e(\"p\",{children:\"A double-sided referral program differs from the standard referral program by doing two things:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offers a reward for a referral: gives a reward to a person who successfully refers a friend to your product.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gives the friend a reward: gives a reward to the person being invited to incentivize him or her to join the product.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s think about why this is so powerful\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"In the standard referral program, you might say: \u201Cif your friend joins our product, we will give you $10 off your next purchase.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"In a double-sided referral program, you would say: \u201Cif your friend joins our product, we will give you $10 off your next purchase AND give your friend $10.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"You can likely see why a double-sided referral program is so powerful from a psychological aspect. Your user doesn\u2019t just get something, but they get to offer their friend a gift. And, as an added bonus, since people love free stuff, the person being invited is much likelier to join your product.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How much should you give away?\"})}),/*#__PURE__*/e(\"p\",{children:\"Without knowing your internal metrics, this question is somewhat hard to specifically answer. However, we can give you some guidance.\"}),/*#__PURE__*/e(\"p\",{children:\"When you begin thinking about a double-sided referral program, you will have to decide how much to give away. Perhaps, if this was a standard referral program, you would give your current user $50. But, with a double-sided referral program, you might consider doing something like giving $25 to the user and $25 to the person who was invited.\"}),/*#__PURE__*/e(\"p\",{children:\"To help you decide what to do here, we can look at a 2007 study by Pittsburgh and Korea University.\"}),/*#__PURE__*/e(\"p\",{children:\"In the study, 300 mobile phone subscribers at 3 telephone providers in Korea were analyzed.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the telephone providers has a very strong market share, while the other two had less competitive shares of the market.\"}),/*#__PURE__*/e(\"p\",{children:\"The subscribers were offered the following two choices:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A one-sided referral program: offered around $50 in free calls.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A two-sided referral program: offered $25 in calls to both the customer and invited person.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"What they found is quite interesting:\"}),/*#__PURE__*/e(\"img\",{alt:\"double-sided referral program\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tq1gA57aqX7g6BQa1U2cXSilbj0.png\"}),/*#__PURE__*/e(\"h2\",{children:\"How Rewards Increase Referrals\"}),/*#__PURE__*/e(\"p\",{children:\"They found that offering a reward increases the likeliness of a referral occurring. This is to be expected, so it should be of no surprise that incentives for referring boost referrals in general.\"}),/*#__PURE__*/e(\"p\",{children:\"The effectiveness of the referral program also differs based on the relationship between the recommender and the person receiving a recommendation. This is also something that\u2019s pretty intuitive and something that should come as no surprise. This is where a double-sided referral kicks in to benefit your business.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Airbnb used a double-sided referral program to grow\"})}),/*#__PURE__*/e(\"p\",{children:\"Airbnb created a double-sided referral program that helped them grow exponentially. The company offered $100 to the referrer, while the referred person received a $25 credit.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Uber also used a double-sided referral program to grow\"})}),/*#__PURE__*/e(\"p\",{children:\"While Uber has launched many different types of referral programs, their double-sided referral program was perhaps the most successful.\"}),/*#__PURE__*/e(\"p\",{children:\"The ridesharing company would give the current user $10 to $30, while the current user could give Uber credits to the person being referred. Both people got rewarded.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now what?\"})}),/*#__PURE__*/e(\"p\",{children:\"To make a double-sided referral program, you should sit down with your marketing and development team to figure out what is technically possible at your company. Once you understand what is technically possible, you can figure out the economics of your program. 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