{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"This is where email tracking software can provide Sales teams a much-needed edge in closing deals\"}),/*#__PURE__*/e(\"p\",{children:\"With the right email tracking software, you\u2019ll be able to identify when, exactly, a lead has opened your email, who opened it, and what pages they viewed since opening that email.\"}),/*#__PURE__*/e(\"p\",{children:\"To help introduce you to email tracking software, we\u2019ve put together this in-depth guide to cover what information you can learn from email tracking, how you can use that information, email tracking software options, how to setup email tracking, and a few tips for success.\"}),/*#__PURE__*/e(\"p\",{children:\"Use the links below to navigate to each section:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#What%20Can%20You%20Find%20Out%20Using%20Email%20Tracking\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"What Can You Find Out Using Email Tracking & How You Can Use This Information?\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Email%20Tracking%20Software%20Options\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email Tracking Software Options\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#How%20to%20Setup%20Email%20Tracking\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"How to Setup Email Tracking (with an Email Tracking Pixel)\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Email%20Tracking%20Tips\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email Tracking Tips & Best Practices\"})})})})]}),/*#__PURE__*/e(\"h2\",{children:\"What Can You Find Out Using Email Tracking & How You Can Use This Information?\"}),/*#__PURE__*/e(\"p\",{children:\"With email tracking, you can find out the following information:\"}),/*#__PURE__*/e(\"h3\",{children:\"If Someone Has Opened Your Email\"}),/*#__PURE__*/e(\"p\",{children:\"The first thing you can learn is if someone has opened your email.\"}),/*#__PURE__*/e(\"p\",{children:\"This tells you if you\u2019re sending to the correct email address and if the email subject your using is capturing the recipient\u2019s attention. If they don\u2019t open your email, try to follow up and/or use a different subject line in the future.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also identify how many times a person has opened an email and which people have opened the most emails. This allows you to identify the warmest leads and pinpoint which people you should follow up with first/spend the most time contacting or calling. Best kept secret: do not waste time on people who aren\u2019t interested.\"}),/*#__PURE__*/e(\"h3\",{children:\"Who Opened Your Email\"}),/*#__PURE__*/e(\"p\",{children:\"As a salesperson, you often have to navigate through a few different positions at a company before finding the person who can actually make a purchasing decision (DMU or decision-making-unit). With email tracking, you can identify other people that may be opening the email and reach out to them directly.\"}),/*#__PURE__*/e(\"h3\",{children:\"What Time They Opened Your Email\"}),/*#__PURE__*/e(\"p\",{children:\"If you find that a specific person opens your email in the morning, sending to them again at that time will increase your chance of capturing their attention.\"}),/*#__PURE__*/e(\"p\",{children:\"If you find most of your list opens your emails at a specific time, send future emails at the time to increase engagement.\"}),/*#__PURE__*/e(\"p\",{children:'Additionally, you can pinpoint exactly when your emails are being opened and decide if now is the right time to follow up. In many cases, it\u2019s best to reach out right away when the person is already thinking about you versus interrupting them when they\\'re focused on something else. Extensive statistics tell us that \"pizza is best eaten hot\". In other words, people at work are making decisions, and their interest is the most valuable during that decision-making process.'}),/*#__PURE__*/e(\"h3\",{children:\"Where They Opened Your Email\"}),/*#__PURE__*/e(\"p\",{children:\"If someone opens your email in say Hawaii or some other tropical resort, you can probably guarantee they\u2019re on vacation. It might be best to follow up a week or two in advance when they return from vacation and will have the time to respond to your email.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, some email tracking platforms will track the following:\"}),/*#__PURE__*/e(\"h3\",{children:\"What Pages the Person Has Visited on Your Website After Clicking via Your Email\"}),/*#__PURE__*/e(\"p\",{children:\"Software such as LeadBoxer and SharpSpring (which we\u2019ll discuss in further detail below) take tracking a step further and identify which pages the person visits after clicking a link in your email.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, in the email, the person may click on any link to your latest blog post. But from there, they then navigate to your features page and pricing page. This is all tracked and it can allow you to identify when to follow up, and on what subject.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Tracking Software Options\"}),/*#__PURE__*/e(\"p\",{children:\"Now, let\u2019s cover a few email tracking platforms that will enable you to track emails at a deeper level than most email marketing services.\"}),/*#__PURE__*/e(\"p\",{children:\"This article doesn\u2019t cover every single option out there. But, it does list some of the major players and a few different options based on how in-depth you\u2019d like to go with your tracking.\"}),/*#__PURE__*/e(\"p\",{children:\"A few of these options will integrate with Gmail or Outlook only, while a few others can be used with any email client or service you are using.\"}),/*#__PURE__*/e(\"h3\",{children:\"LeadBoxer\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/lc7OFHck3aQ8ckZJs7rRFs0JVM.jpg\",srcSet:\"https://framerusercontent.com/images/lc7OFHck3aQ8ckZJs7rRFs0JVM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/lc7OFHck3aQ8ckZJs7rRFs0JVM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/lc7OFHck3aQ8ckZJs7rRFs0JVM.jpg 1346w\"}),/*#__PURE__*/t(\"p\",{children:[\"We\u2019ll start this list of software with an introduction to ourselves and our email tracking tool so you know who we are and what LeadBoxer does. \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" is a lead analytics platform that allows you to see who visits your website, what company they work for, lists that person\u2019s contact information and more.\"]}),/*#__PURE__*/e(\"p\",{children:\"All of this information is then organized into your \u201CLeadBoard\u201D and each of your different leads are given a score to gauge how engaged they are with your company:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/3yDAPVnOBePFjomaXL5cV0H6R3M.jpg\",srcSet:\"https://framerusercontent.com/images/3yDAPVnOBePFjomaXL5cV0H6R3M.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/3yDAPVnOBePFjomaXL5cV0H6R3M.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/3yDAPVnOBePFjomaXL5cV0H6R3M.jpg 1779w\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, email opens and click-throughs can also be tracked. From there, any visits to other pages on your website can be tracked and each action is shown in the history for that lead:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/iFR2IzXeV9aLfSpvTuN7mmuUE.jpg\",srcSet:\"https://framerusercontent.com/images/iFR2IzXeV9aLfSpvTuN7mmuUE.jpg?scale-down-to=1024 617w,https://framerusercontent.com/images/iFR2IzXeV9aLfSpvTuN7mmuUE.jpg 651w\"}),/*#__PURE__*/e(\"p\",{children:\"This allows you to see every action that the person has taken since first opening your email.\"}),/*#__PURE__*/e(\"p\",{children:\"You can use this information to identify when will be the best time to follow up (for example, if that person has visited your pricing page). You can also identify what emails work, which ones don\u2019t, and where your visitors tend to go after clicking through via your email.\"}),/*#__PURE__*/e(\"h3\",{children:\"LeadBoxer tracks all of this activity via a tracking pixel (which we\u2019ll discuss how to implement further below)\"}),/*#__PURE__*/t(\"p\",{children:[\"Therefore, LeadBoxer can be used with any \",/*#__PURE__*/e(o,{href:\"/blog/best-desktop-email-clients/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email client\"})}),\" or email marketing platform you are using. All you have to is add the tracking pixel link to any links inside your email that you like to track.\"]}),/*#__PURE__*/e(\"p\",{children:\"This allows you to track activity and identify leads at scale. Pricing starts at $250/month for SMEs. Custom packages are available for larger organizations.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can learn more on our email tracking features here:\\xa0\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/solutions/email-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Email Lead Generation\"})}),\"Or jump straight to our solutions for \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/feature/gmail-email-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Gmail\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/feature/outlook-email-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Outlook\"})}),\", \",/*#__PURE__*/e(o,{href:\"https://docs.leadboxer.com/article/15-mailchimp-email-tracking\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"MailChimp\"})}),\", or \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/feature/gmail-email-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Others\"})}),/*#__PURE__*/e(\"strong\",{children:\"Note:\"}),\" For all our email tracking features a (free) trial account is available:\\xa0\",/*#__PURE__*/e(o,{href:\"https://app.leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Start your free-trial here.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"SharpSpring\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/jEFfS8Hg3dbZ2VMgSpwY97zTDfs.jpg\",srcSet:\"https://framerusercontent.com/images/jEFfS8Hg3dbZ2VMgSpwY97zTDfs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/jEFfS8Hg3dbZ2VMgSpwY97zTDfs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/jEFfS8Hg3dbZ2VMgSpwY97zTDfs.jpg 1347w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://sharpspring.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SharpSpring\"})}),\" is a full CRM and email marketing platform. With the tool, you can manage contacts, customer relationships, create a content calendar, and send out emails all from the same tool.\"]}),/*#__PURE__*/e(\"p\",{children:\"In addition to tracking email opens and link clicks, SharpSpring will also track website activity. Therefore, you can see which leads have opened your email and which pages they may have visited directly after viewing your email (or at a later time).\"}),/*#__PURE__*/e(\"p\",{children:\"This is all organized into what\u2019s called the \u201CLife of the Lead\u201D. This page shows the entire history of the lead\u2019s interaction with your company. It lists what emails the person has opened, what pages they\u2019ve visited, and so on.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/mQKZsprXmENfPOkyRZC7YqkkJQ.png\",srcSet:\"https://framerusercontent.com/images/mQKZsprXmENfPOkyRZC7YqkkJQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/mQKZsprXmENfPOkyRZC7YqkkJQ.png 975w\"}),/*#__PURE__*/e(\"p\",{children:\"All of this information is then used to create a Lead Score that can be used to identify how engaged that person is and whether or not you should reach out to them.\"}),/*#__PURE__*/e(\"p\",{children:\"SharpSpring will be great for teams that want to scale their sales follow up efforts and would like a tool that combines CRM and email automation. However, that amount of power won\u2019t come cheap.\"}),/*#__PURE__*/e(\"p\",{children:\"SharpSpring\u2019s plans start at $450/month (for up to 1,500 contacts). Pricing goes up from there based on the number of contacts you have.\"}),/*#__PURE__*/e(\"h3\",{children:\"Hubspot Sales\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/TjJjQXxSWu8Ck5JG2guGA9YErdc.jpg\",srcSet:\"https://framerusercontent.com/images/TjJjQXxSWu8Ck5JG2guGA9YErdc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/TjJjQXxSWu8Ck5JG2guGA9YErdc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/TjJjQXxSWu8Ck5JG2guGA9YErdc.jpg 1600w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.hubspot.com/products/sales\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Hubspot Sales\"})}),\"\u2019 email tracking allows you to track email opens straight from your Gmail or Outlook account. Setup with Gmail will require you to allow Hubspot to integrate with your inbox. This is done by installing an extension to Google Chrome.\"]}),/*#__PURE__*/e(\"p\",{children:\"This extension can be clicked to see who has opened your emails and who hasn\u2019t. A notification will also popup when the recipient has opened the email:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/7N5JXbVgPcddYSFr1JOL8jYMl0U.png\",srcSet:\"https://framerusercontent.com/images/7N5JXbVgPcddYSFr1JOL8jYMl0U.png?scale-down-to=512 512w,https://framerusercontent.com/images/7N5JXbVgPcddYSFr1JOL8jYMl0U.png 1023w\"}),/*#__PURE__*/e(\"p\",{children:\"You can also check the history of a lead in the Hubspot dashboard:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/wR0Hd1EBLm5MRhkndXBrjEOo.png\",srcSet:\"https://framerusercontent.com/images/wR0Hd1EBLm5MRhkndXBrjEOo.png?scale-down-to=512 512w,https://framerusercontent.com/images/wR0Hd1EBLm5MRhkndXBrjEOo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wR0Hd1EBLm5MRhkndXBrjEOo.png 1170w\"}),/*#__PURE__*/e(\"p\",{children:\"Hubspot\u2019s email tracking feature is free to use to track up to 200 email opens. From there, paid plans for Hubspot Sales start at $50/month.\"}),/*#__PURE__*/e(\"p\",{children:\"Hubspot is great for sales people who need a simple approach and want to track opens in Gmail or Outlook. However, it lacks the in-depth details of a platform such as LeadBoxer or SharpSpring.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, it can only be used with Gmail or Outlook. It can not be used with an email service such as MailChimp.\"}),/*#__PURE__*/e(\"h3\",{children:\"Yet Another Mail Merge\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/dRTeCzygAepsRon7YBY1B9sQI.jpg\",srcSet:\"https://framerusercontent.com/images/dRTeCzygAepsRon7YBY1B9sQI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/dRTeCzygAepsRon7YBY1B9sQI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/dRTeCzygAepsRon7YBY1B9sQI.jpg 1600w\"}),/*#__PURE__*/t(\"p\",{children:[\"If you send a lot of emails from Gmail and want to track opens, \",/*#__PURE__*/e(o,{href:\"https://chrome.google.com/webstore/category/extensions\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Yet Another Mail Merge\"})}),\" can help speed up your process.\"]}),/*#__PURE__*/e(\"p\",{children:\"Yet Another Mail Merge (YAMM for short) integrates with Google Sheets. To use the add-on, you would create a Google Sheet with information for each person you want to reach out to (separated by row). You would include their email, but you can also include any custom information (such as their name, company, role, etc.).\"}),/*#__PURE__*/t(\"p\",{children:[\"Then, you can \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-newsletter/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"send out an email\"})}),\" and use YAMM\u2019s tags to insert that information. For example, you might say \u201CHey <>\u201D in your email. YAMM will insert the name that you set for that email. This works similar to MailChimp\u2019s \u201CMerge Tags\u201D.\"]}),/*#__PURE__*/e(\"p\",{children:\"Additionally, the tool will track who has opened your email, who hasn\u2019t, and who has responded. This is all documented right in the Google Sheet you\u2019re working in. You can then create a follow up directly in that Google Sheet and send from a template you create in Gmail.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Dr58ErE73MKBBss0neRjzE02Yw0.jpg\",srcSet:\"https://framerusercontent.com/images/Dr58ErE73MKBBss0neRjzE02Yw0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Dr58ErE73MKBBss0neRjzE02Yw0.jpg 727w\"}),/*#__PURE__*/e(\"p\",{children:\"The tool is great for speeding up your process if you currently use Gmail to reach out to leads. However, it will only work with Gmail and it won\u2019t track information on the life of the lead. Thus, it will be difficult for teams to use to scale.\"}),/*#__PURE__*/e(\"h3\",{children:\"Yesware\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.yesware.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Yesware\"})}),\" is a tool that will work with Gmail and Outlook only. It is a paid application that starts at $12/month and is installed via a Google Chrome or Mozilla Firefox extension.\"]}),/*#__PURE__*/e(\"p\",{children:\"The tool is similar to Hubspot\u2019s email tracker. Email tracking can be turned on for a specific email by checking the Track box when using the email composer. However, Yesware does take over your inbox and change the look and layout:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uxx62LQepUczXAza5j2CT8PCyw.jpg\",srcSet:\"https://framerusercontent.com/images/uxx62LQepUczXAza5j2CT8PCyw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/uxx62LQepUczXAza5j2CT8PCyw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/uxx62LQepUczXAza5j2CT8PCyw.jpg 1363w\"}),/*#__PURE__*/e(\"p\",{children:\"From your email inbox, you can check tracking, templates, and create follow up drip campaigns. Additionally, you can also set reminders for email (much like the way Boomerang works).\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/JARVABc9lzd5qXHs9BjYEN2Ay8.jpg\",srcSet:\"https://framerusercontent.com/images/JARVABc9lzd5qXHs9BjYEN2Ay8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/JARVABc9lzd5qXHs9BjYEN2Ay8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/JARVABc9lzd5qXHs9BjYEN2Ay8.jpg 1364w\"}),/*#__PURE__*/e(\"p\",{children:\"The tool is powerful but is a bit intrusive. Some people may not like the fact that it will change their inbox interface. Additionally, the tool can\u2019t be used with email marketing platforms such as MailChimp to track emails at scale.\"}),/*#__PURE__*/e(\"h3\",{children:\"Mixmax\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/CdV2b5RITsq4Gc802gUE3WkGYkY.jpg\",srcSet:\"https://framerusercontent.com/images/CdV2b5RITsq4Gc802gUE3WkGYkY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/CdV2b5RITsq4Gc802gUE3WkGYkY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/CdV2b5RITsq4Gc802gUE3WkGYkY.jpg 1347w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://mixmax.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Mixmax\"})}),\" is another email tracker that installs via a Chrome Extension. It is not available via Mozilla Firefox or Safari, however.\"]}),/*#__PURE__*/e(\"p\",{children:\"One of the unique features of Mixmax is the \u201CEnhance\u201D feature inside the email composer of Gmail. Clicking this button will bring up a list of options that will allow you to share calendar availability, create a calendar invite, add a poll, add a custom CTA button, and more directly from the email composer.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/T6V1Gd9drXlOo9LSxugcsJKlPQ.jpg\",srcSet:\"https://framerusercontent.com/images/T6V1Gd9drXlOo9LSxugcsJKlPQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/T6V1Gd9drXlOo9LSxugcsJKlPQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/T6V1Gd9drXlOo9LSxugcsJKlPQ.jpg 1043w\"}),/*#__PURE__*/e(\"p\",{children:\"Again, just like Hubspot and Yesware, email tracking can be enabled on a per-email basis. With Mixmax, you can do this by clicking the \u201CTrack\u201D icon when composing an email. By default, this will stay enabled until you disable it for a particular email.\"}),/*#__PURE__*/e(\"p\",{children:\"Mixmax can be used for free. However, a link will be placed at the end of each email that says \u201CSent by Mixmax\u201D:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6618Zza5sC16zhMnInARoaWwMXs.png\",srcSet:\"https://framerusercontent.com/images/6618Zza5sC16zhMnInARoaWwMXs.png?scale-down-to=512 512w,https://framerusercontent.com/images/6618Zza5sC16zhMnInARoaWwMXs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6618Zza5sC16zhMnInARoaWwMXs.png 1041w\"}),/*#__PURE__*/e(\"p\",{children:\"You can remove this link, but you will have to do so everytime you create a new email. Paid plans start at $12/month.\"}),/*#__PURE__*/e(\"p\",{children:\"Mixmax will be good for anyone that uses Gmail and likes the features of a tool like Yesware but doesn\u2019t want the intrusive interface that Yesware adds to Gmail. Again, Mixmax will only work with Gmail and can\u2019t be used with email marketing platforms such as MailChimp to track leads at scale.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Setup Email Tracking (with an Email Tracking Pixel)\"}),/*#__PURE__*/t(\"p\",{children:[\"Setting up email tracking is different with each email tracking software. Some companies, such as Hubspot, have a Chrome Extension that will set this up for you if you \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"track emails via Gmail\"})}),\". But as we mentioned above, tools like Hubspot can be a bit limited.So we want to briefly cover how to setup \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/feature/newsletter-email-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email tracking with LeadBoxer\"})}),\" so that you can track leads over the course of a person\u2019s entire customer journey.\"]}),/*#__PURE__*/e(\"h3\",{children:\"In order to track email opens, LeadBoxer uses a tracking pixel\"}),/*#__PURE__*/e(\"p\",{children:\"This tracking pixel is a transparent image with the size of 1x1 pixels that can be embedded in an email. Then, once someone opens that email, the image is downloaded. This is how email tracking can identify when an email has been opened.\"}),/*#__PURE__*/e(\"p\",{children:\"From this download, it\u2019s also possible to tell the time and date the email was opened, how many times the email has been opened, and from what type of device the email was opened on.\"}),/*#__PURE__*/e(\"p\",{children:\"From with LeadBoxer, this pixel can be generated and needs to be added to the source code of your emails (example below):\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/fTPUcb02vGXUTDmfG2DD83qAoz8.png\",srcSet:\"https://framerusercontent.com/images/fTPUcb02vGXUTDmfG2DD83qAoz8.png?scale-down-to=512 512w,https://framerusercontent.com/images/fTPUcb02vGXUTDmfG2DD83qAoz8.png 783w\"}),/*#__PURE__*/e(\"p\",{children:\"There are 3 parameters within this snippet of code that can to be set: the dataset ID, Campaign Name, and the email of the recipient. The recipient's email can be added using a Merge tag. This tag will dynamically add a person\u2019s email from your list to this link so that their activity can be tracked.\\xa0Our generator can be used to easily create your tracking pixel.\"}),/*#__PURE__*/t(\"p\",{children:[\"For more information on these parameters, Merge tags and using the generator, \",/*#__PURE__*/e(o,{href:\"https://docs.leadboxer.com/article/114-tracking-newsletter-email-opens-or-reads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"please visit this article.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Tracking email clicks\"}),/*#__PURE__*/e(\"p\",{children:\"The tracking pixel will take care of tracking email opens and reads. From there, to track link clicks and identify customers with it, parameters with merge needs to be added to any link in your email that you\u2019d like to track.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how the URL will look once the code has been added and a person clicks on that link:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qzBROriKzic3EpPguQZlmKbda4.png\",srcSet:\"https://framerusercontent.com/images/qzBROriKzic3EpPguQZlmKbda4.png?scale-down-to=512 512w,https://framerusercontent.com/images/qzBROriKzic3EpPguQZlmKbda4.png 876w\"}),/*#__PURE__*/e(\"p\",{children:\"Once the code is added, LeadBoxer will be able to begin collecting data. For example, when a person opens that specific email, this action will be added to the person\u2019s existing customer journey.\"}),/*#__PURE__*/e(\"p\",{children:\"This way, you will know exactly when a person has clicked your email and you\u2019ll be able to see their entire history. Also, once this person clicks through via email, they are then identified for all past, present, and future behavior.\"}),/*#__PURE__*/e(\"h2\",{children:\"Email Tracking Limitations\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, there are limitations when it comes to email tracking. The main ones include:\"}),/*#__PURE__*/e(\"h3\",{children:\"Images Need to be Enabled\"}),/*#__PURE__*/e(\"p\",{children:\"With any email tracking software that relies on a tracking pixel to identify opens, in order for email tracking to work, image loading must be enabled by the person\u2019s email client.\"}),/*#__PURE__*/e(\"p\",{children:\"Some email clients block external images by default or can be set by the user to not load when opening an email. If this is the case, the pixel will not be loaded and there will be no way to identify whether or not that email was opened (or any other information that can be gather using email tracking).\"}),/*#__PURE__*/e(\"h3\",{children:\"Your Pixel Could Be Blocked\"}),/*#__PURE__*/t(\"p\",{children:[\"Just as there is email tracking software, there is also software to prevent email tracking. \",/*#__PURE__*/e(o,{href:\"https://chrome.google.com/webstore/detail/pixelblock/jmpmfcjnflbcoidlgapblgpgbilinlem?hl=en\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Pixel Block\"})}),\" and \",/*#__PURE__*/e(o,{href:\"https://chrome.google.com/webstore/detail/ugly-email/ldgiafaliifpknmgofiifianlnbgflgj?hl=en-US\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Ugly Email\"})}),\" will both prevent the email tracking pixel from being loaded. Ugly Email will also let the recipient know if you are using email tracking software and can even identify which software the sender is using.While it may be rare that your recipients will use an application like this, it\u2019s something to be aware of.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Email Tracking Tips & Best Practices\"}),/*#__PURE__*/e(\"p\",{children:\"Lastly, we want to cover a few tips to make email tracking easier for you and hopefully, more successful:\"}),/*#__PURE__*/e(\"h3\",{children:\"Use Email Templates\"}),/*#__PURE__*/e(\"p\",{children:\"Using email templates can help save time when adding tracking links to your email and help you follow up to leads quicker.\"}),/*#__PURE__*/e(\"p\",{children:\"For one, having a few email templates that you can edit will save you time having to insert the tracking pixel code to links within the email that never change (for example, a CTA at the bottom of your email).\"}),/*#__PURE__*/t(\"p\",{children:[\"Additionally, having a few emails ready to go when you need to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/follow-up-on-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"follow up with a lead\"})}),\" will allow you to touch base quicker versus having to waste time trying to think of what to say.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Test Thoroughly\"}),/*#__PURE__*/e(\"p\",{children:\"Before sending any tracked emails, make sure to test that everything is working correctly. First, send a tracked email to yourself or other members on your team to ensure that email opens and other track information is being identified.\"}),/*#__PURE__*/e(\"h3\",{children:\"Encourage Recipient\u2019s to Whitelist Your Email\"}),/*#__PURE__*/e(\"p\",{children:\"Whitelisting is an action that can be completed in a person\u2019s inbox to ensure that emails from a specific email address are received and that images are downloaded.\"}),/*#__PURE__*/e(\"p\",{children:\"By encouraging your recipient\u2019s to whitelist your email address, you can ensure your emails are being delivered and that images are being download. Therefore, the tracking pixel will also be download, allowing you to track the recipient\u2019s email and web activity.\"}),/*#__PURE__*/e(\"h3\",{children:\"Develop a Follow Up Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Decide on a follow up strategy before you even send an email to any of your \u201Chot\u201D leads. That way, when someone opens your email or completes another specific action, you\u2019ll already know what to do next.\"}),/*#__PURE__*/e(\"p\",{children:\"Decide when will be the best time to follow up. For example, how many times do you want the recipient to open the email before following up? Or, how much time do you want to wait after they\u2019ve opened the email?\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, have some follow up emails already created and ready to go. This will help to save time and allow you to follow up quickly.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/start\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Start Your Free Trial to track your emails\"})})})]});export const richText1=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"GDPR compliant lead generation means collecting, processing, and storing leads according to the GDPR. This means putting lead qualification materials in place. These materials, consist of relevant content, and touch-points. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-customer-touchpoints/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Touchpoints\"})}),\" range from downloads, trial sign-ups, contact forms and logins through newsletters, \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"emails\"})}),\", and social media. A third element is data-processing, which consists of CRM (customer relation management) software and audience segmentation, which allows you to monitor sales cycles, and identify upsell opportunities. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-customer-touchpoints/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Click here to read an in-depth treatment of touchpoints for sales and marketing purposes\"})}),\".\"]})});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"GDPR Compliance\"}),/*#__PURE__*/e(\"p\",{children:\"In May 2018 GDRP compliance arrives. What this essentially means is\"}),/*#__PURE__*/t(\"p\",{children:[\"1. you need to have your data secured properly and\",/*#__PURE__*/e(\"br\",{}),\"2. the (general) Privacy disclaimers most websites currently use will no longer be sufficient.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What do I actually need to do\"}),\"?\"]}),/*#__PURE__*/t(\"p\",{children:[\"1. Perform a serious audit on how your data is stored/ secured/ encrypted, and improve where necessary\",/*#__PURE__*/e(\"br\",{}),\"2. Customize your Privacy statement \u2013 which should not be generic boilerplate, but needs to be tailor-made for your business.\",/*#__PURE__*/e(\"br\",{}),\"3. Assign a person responsible for communications\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is the GDPR?\"}),/*#__PURE__*/e(\"p\",{children:\"GDPR stands for General Data Protection Regulation\"}),/*#__PURE__*/e(\"p\",{children:\"In this article we try to explain and what it is, and how to comply.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"If you use LeadBoxer, \"})}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/privacy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"click here for a GDPR compliant-Privacy statement\"})})})}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\", which includes a specification of the data we collect.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The GDPR regulation was adopted in April 2016, and takes effect in May 2018. It replaces the previous Directive, covers all EU member-countries, and does not require individual countries to implement, interpret, etc.\"}),/*#__PURE__*/e(\"p\",{children:\"The GDPR applies to the collection and storage of data regarding people residing in the EU, even if your organisation is outside of the EU\"}),/*#__PURE__*/e(\"p\",{children:\"Definitions / roles\"}),/*#__PURE__*/t(\"p\",{children:[\"Any tool or service that collects and stores \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"data from your online customers\"})}),\", leads, prospects, visitors, etc (on your behalf) is called the data processor, and your organisation is defined as the data controller.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Does It All Come Down To?\"}),/*#__PURE__*/e(\"p\",{children:\"In terms of communication with people in your database, two things:\"}),/*#__PURE__*/e(\"p\",{children:\"As a company that collects data from your online users, you are the Data Controller. As such you have the following main responsibilities;\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Make it clear what you are collecting and why.\"}),/*#__PURE__*/e(\"br\",{}),'According to the European Commission \"personal data is any information that can be used to identify an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an ',/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email address\"})}),\", bank details, posts on social networking websites, medical information\u201D, or even a computer\u2019s IP address, if it can be used to identify an individual.\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Grant the person rights to control their personal data\"}),/*#__PURE__*/e(\"br\",{}),\"Give people the opportunity to file a complaint, have their data removed (deleted), stop tracking this person and provide a point of contact to a real person who can be contacted through your company website. In other words: the public now has the right to ask you \u2013 what information do you have about me?, and to request that you delete the information. Therefore, you need to appoint people to communicate with the public (within 72 hours) and process \u201Cright to forget\u201D requests. The public may ask or communicate things such as \\xa0-\"]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"what information do you have about me?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"i want you to delete me from your system(s)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"i don't want you to store my data - going forward\"})})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Secure your data\"}),/*#__PURE__*/e(\"br\",{}),\"Additional (important) aspects: encrypt personal data, and have data in a format that can be exported. Put consent documentation in place, and ensure that you are able to quickly announce breaches.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"GDPR in Depth\"}),/*#__PURE__*/t(\"p\",{children:[\"The General Data Protection Regulation is a regulation by which the European Parliament, the Council of the European Union, and the European Commission intend to strengthen and unify data protection for all individuals within the European Union. It also addresses the export of personal data outside the EU. Click here to \",/*#__PURE__*/e(o,{href:\"https://en.wikipedia.org/wiki/General_Data_Protection_Regulation\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"read about GDRP in wikipedia\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"Informing the Public What Data Is Collected\"}),/*#__PURE__*/e(\"p\",{children:\"Article 13 of the GDPR specifies what information must be provided to the public when their personal data is collected. Similarly, Article 12 states that you need to provide:\"}),/*#__PURE__*/e(\"p\",{children:\"an \u201Ceasily visible, intelligible and clearly legible\u2026.and meaningful overview of the intended processing\u201D. \\xa0In other words, as we mentioned above, no blanket Privacy principles. Everybody has to be able to read and understand your Privacy statement.\"}),/*#__PURE__*/e(\"p\",{children:\"In short, The GDPR increases the scope of information required in your Privacy notice while demanding that the notice be \u201Cconcise\u201D (detailed).\"}),/*#__PURE__*/e(\"h3\",{children:\"Telling the Public How & Why the Data Is Collected and Processed\"}),/*#__PURE__*/e(\"p\",{children:\"The question you are expected to answer on your website is: what are the purposes and legal basis for the processing data (for example, for purposes of lead generation). You (also) need to explain why the data is processed. For example, the purpose is to improve communication with customers. There needs to be some legal basis meaning, for example, that the processing is based on legitimate interests, details of which should be explained.\"}),/*#__PURE__*/e(\"p\",{children:\"To repeat; this needs to be present in you publicly visible privacy statement\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/resources/gdpr-compliant-privacy-policy-paragraph-leadboxer-customers/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"See our GDPR compliant Privacy Policy paragraph for LeadBoxer Customers\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Meet Your New Data Protection Officer (DPO)\"}),/*#__PURE__*/e(\"p\",{children:\"You will need to appoint (identify) a person in your organization who can be contacted directly by a member of the public, and who can provide and delete personal data upon request. This is called \u2018right to forget\u2019 \u2013 it is the right for consumers to have their data erased.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"you need to provide the identity and the contact details of the controller (your company) and\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the (contact) details of the data processor \u2013 being LeadBoxer if you are a client of ours\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The point is you need to provide details of persons whom the public can contact.\"}),/*#__PURE__*/e(\"h2\",{children:\"Data Protection\"}),/*#__PURE__*/e(\"p\",{children:\"A key element in being GDPR compliant, is making sure your data is protected properly. This includes but is not limited to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The storage of your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer data\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The transfer of this data between servers, computers, browsers, etc.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The encryption of this data\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How long will the data be stored for\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Where is the data stored (geograpically)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How customers can obtain the data.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"etc.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You don't have to publish these in the policy, but make sure they are being taken care of.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion - Plan Well and Avoid Stiff Fines\"}),/*#__PURE__*/t(\"p\",{children:[\"As a company specialized in \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/data-driven-lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"B2B lead qualification\"})}),\" for Sales and Marketing, we take the GDRP very seriously.\",/*#__PURE__*/e(\"br\",{}),\"We recommend that you plan well do not underestimate the amount of time / resources needed to properly assess and implement your responsibilities. In terms of time - you will probably need 40 hours to completely research and document your tasks and requirements. Do not wait - begin planning as soon as possible.\"]}),/*#__PURE__*/e(\"p\",{children:\"Fines for GDRP non-compliancy are serious, from\\xa0 a lower level of \u20AC10 million and 2% of last year's annual revenue, to an upper limit of \u20AC20 and 4% of last year's annual revenue.What Does It All Come Down To?\"}),/*#__PURE__*/e(\"p\",{children:'[et_pb_cta title=\"LeadBoxer can help you safely generate more leads \" button_url=\"/signup\" button_text=\"Start Now !\" _builder_version=\"3.16\" body_font_size=\"18\" custom_button=\"on\" button_text_size=\"22\" button_bg_color=\"#0082c6\" button_bg_color_hover=\"#153f91\" button_text_size__hover_enabled=\"off\" button_one_text_size__hover_enabled=\"off\" button_two_text_size__hover_enabled=\"off\" button_text_color__hover_enabled=\"off\" button_one_text_color__hover_enabled=\"off\" button_two_text_color__hover_enabled=\"off\" button_border_width__hover_enabled=\"off\" button_one_border_width__hover_enabled=\"off\" button_two_border_width__hover_enabled=\"off\" button_border_color__hover_enabled=\"off\" button_one_border_color__hover_enabled=\"off\" button_two_border_color__hover_enabled=\"off\" button_border_radius__hover_enabled=\"off\" button_one_border_radius__hover_enabled=\"off\" button_two_border_radius__hover_enabled=\"off\" button_letter_spacing__hover_enabled=\"off\" button_one_letter_spacing__hover_enabled=\"off\" button_two_letter_spacing__hover_enabled=\"off\" button_bg_color__hover_enabled=\"on\" button_bg_color__hover=\"#153f91\" button_one_bg_color__hover_enabled=\"off\" button_two_bg_color__hover_enabled=\"off\"]Get more insight into your online visitors and behaviour, and turn this data into customers.'}),/*#__PURE__*/e(\"p\",{children:\"[/et_pb_cta]\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Why LeadBoxer Is The Best Choice For Automating Lead Generation\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Q: As briefly as possible, what has\",/*#__PURE__*/e(o,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" LeadBoxer\"})}),\" done that is so valuable for business websites?\",/*#__PURE__*/e(\"br\",{}),\"A: Developed a way of applying Search Engine technology to qualify leads.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"We started with visitor website \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/tracking-lead-engagement-over-time/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"tracking\"})}),\" a number of years ago, and have evolved into a system which uses big data technology to identify interesting leads. Currently we\u2019re working towards full automation of the process of lead identification.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Calling it AI or artificial intelligence would be wishful thinking, but we\u2019ve definitely made enormous strides in the process of automating \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead qualification and audience segmentation\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"How have we done this? Basically, moving on from MYSQL to NOSQL using Elastic and Cassandra, we\u2019ve built a system that can filter, in real-time, through website traffic, and create notifications based on a lead score. Click here to \",/*#__PURE__*/e(o,{href:\"https://www.elastic.co/blog/elasticsearch-opentracker-leadboxer\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"read how (technically) LeadBoxer\u2019s lead score formula converts clicks into prospects via an algorithm\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"What does this actually mean?\",/*#__PURE__*/e(\"br\",{}),\"It means that now, as of December 2017, we provide the framework to organize \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/startup-marketing-tips/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Marketing\"})}),\" and Sales data on the following traffic values:\"]}),/*#__PURE__*/e(\"p\",{children:\"FILTERS:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Country / Region\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"State / Province\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"City\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Industry\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Company Size\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Utm Tags (PPC-traffic, Adwords, LinkedIn, Facebook campaigns)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"URL\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Exit Link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Referrer\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Tags (competitor, customer, partner, prospect)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identity Fields (Email, First Name, Last Name)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Page Views\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Letting smart algorithms do the heavy lifting\"}),/*#__PURE__*/t(\"p\",{children:[\"In conclusion, in order to succeed, a software product needs to add value. The value we are adding is machine learning. You tell our machine what a valuable lead looks like, and we use algorithms to find these leads for you. Our goal is to automate the process, so that letting LeadBoxer loose on a\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/turn-new-website-lead-generation-machine/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" website\"})}),\" will provide a list of all activity, prioritized by lead score. To increase the efficiency of the system, and reduce the burden of logging in to (another) software product, we push email Notifications to your team\u2019s mailboxes.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",src:\"https://framerusercontent.com/images/YZz1egXNxjqVapwfqM2qDE9tBmo.png\",srcSet:\"https://framerusercontent.com/images/YZz1egXNxjqVapwfqM2qDE9tBmo.png 522w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Do you ever feel like your website is underperforming? Do you wish that your online presence could bring more customers and revenue to your business? If so, then this blog post is for you! We\u2019re going to share with you the secrets behind turning any website into a lead-generation machine.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep reading, or use the links below to learn about effective strategies on how to optimize your website and make it an unstoppable force in generating leads.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Getting-Started\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Getting Started\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Succeed-With-a-Plan\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Succeed With a Plan\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Plan-Ahead-How-Will-You-Reverse-Engineer-Leads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Plan Ahead \u2013 How Will You Reverse Engineer Leads\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Improving-Your-Website\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Improving Your Website\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"about:blank#Conclusion-and-Take-Homes\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Conclusion and Take-Homes\"})})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Getting Started\"}),/*#__PURE__*/t(\"p\",{children:[\"The first thing to turn your website into a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/turn-new-website-lead-generation-machine/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"l\"})}),\"ead generation machine is to install a lead pixel. A web designer, developer, or agency can put the pixel on your site within an hour or less. With a pixel, you can collect visitor and website activity data and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-customer-touchpoints/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer touchpoints\"})}),\".\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platform-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Data\"})}),\" about website visitors and their experience on your website is important. If you notice a high bounce rate or the wrong people coming to your site, something is wrong. You\u2019ll need to find out where the problem lies and make the necessary changes.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"For lead generation, your website needs to be customer-centric. It should offer the specific information your ideal customer is looking for. Focusing on meeting the needs of your site visitors builds your credibility and boosts lead generation.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Score to Gauge\",className:\"framer-image\",src:\"https://framerusercontent.com/images/kmZcogNZJO8J8cSgUVq6wiyx6CY.jpg\",srcSet:\"https://framerusercontent.com/images/kmZcogNZJO8J8cSgUVq6wiyx6CY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/kmZcogNZJO8J8cSgUVq6wiyx6CY.jpg 974w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platform-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Succeed With a Plan\"}),/*#__PURE__*/t(\"p\",{children:[\"Some companies don\u2019t think about lead generation until after their website is up and running. They don\u2019t see their website as a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/?s=lead\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation tool\"})}),\". Plan to keep the generation of new business front and center.\"]}),/*#__PURE__*/e(\"p\",{children:\"Getting a new business website up and running is a labor of love, among other things. When lead generation is not a priority, all your hard work may be for naught.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The first step with your website is to measure what is currently happening, even if it isn\u2019t good. When you first put up a new site, track who is and who isn\u2019t visiting.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Plan Ahead \u2013 How Will You Reverse Engineer Leads\"}),/*#__PURE__*/e(\"p\",{children:\"Planning ahead avoids incorporating a lead capture, or touchpoint, into an existing site. Already having these lead captures on your site will better your lead generation efforts. Ask yourself the following questions to guide the building and designing of your website:\\xa0\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do you want to capture leads?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"What \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-determine-your-sales-lead-temperature/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"types of leads\"})}),\" do you want?\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What do you want to know about the leads?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do you want to manage this information?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"After identifying who you want to attract and the information you need, think of \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/service/customer-touchpoints\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"customer touchpoints.\"})}),\" Where could you place a point of contact or interaction?\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"What does this look like? Let\u2019s say you\u2019re a SaaS company. You may use a variety of touchpoints like free trials, sign-up forms, and a demo contact form to collect leads.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Touch Points Examples\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uRzPxoGjPlbxyfHQRlXNFDcECGk.jpg\",srcSet:\"https://framerusercontent.com/images/uRzPxoGjPlbxyfHQRlXNFDcECGk.jpg 337w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/service/customer-touchpoints\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Improving Your Website\"}),/*#__PURE__*/e(\"p\",{children:\"Launching a new site is an exciting project that involves the expertise of many people or teams.\\xa0 It requires significant communication, planning, coordination, and teamwork.\"}),/*#__PURE__*/e(\"p\",{children:\"For these reasons, the website launch process usually takes longer than expected. If you launch your site on schedule, it won\u2019t bring a surge in traffic or leads right away.\"}),/*#__PURE__*/t(\"p\",{children:[\"It takes time before the search engines pick up the new site and index the content and pages. Paid traffic through search engine marketing (SEM) and paid advertising on \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google, Facebook, and LinkedIn\"})}),\" can help.\"]}),/*#__PURE__*/e(\"p\",{children:\"Many successful organizations have a healthy mix of organic and paid traffic. A quality ad campaign has dedicated landing pages to optimize the conversion of visitors.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You will need to ask your team to iterate these pages after analysis and more time. After the initial site set up, here are other ways to improve your website to generate more leads:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Invest in a Quality About Us Page and Include Testimonials\"}),/*#__PURE__*/t(\"p\",{children:[\"Today, every business has a website, including your competitors. To generate quality leads, your website visitors must know who you are and that you are legit and trustworthy. A quality about us page and customer testimonials will tell who you are and \",/*#__PURE__*/e(o,{href:\"https://www.digitalstrike.com/customer-testimonials/#:~:text=72%25%20of%20consumers%20trust%20businesses,t%20have%20to%20do%20that!\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"establish your credibility\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Make sure the about us page and the testimonial pages are easy to find. It is a good idea to include any awards or certifications your company and employees have received. This will further add to your business\u2019 credibility which will generate more, higher-quality leads.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Example of Testimonial\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WWg2T7c6WCXoFaX22supodEGE4.jpg\",srcSet:\"https://framerusercontent.com/images/WWg2T7c6WCXoFaX22supodEGE4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/WWg2T7c6WCXoFaX22supodEGE4.jpg 862w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.digitalstrike.com/customer-testimonials/#:~:text=72%25%20of%20consumers%20trust%20businesses,t%20have%20to%20do%20that!\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Make Contacting You a Breeze\"}),/*#__PURE__*/e(\"p\",{children:\"Customers who are about to make a purchasing decision will have questions and concerns. Make sure it is easy for your website visitors to contact you should they like more information.\"}),/*#__PURE__*/e(\"p\",{children:\"Include a \u2018contact us\u2019 tab in your homepage\u2019s navigation menu. Also, include your contact information on the bottom of your homepage and in your sitemap. You can also list your contact details throughout your website in your CTAs (call to actions).\"}),/*#__PURE__*/e(\"h3\",{children:\"Have Simple Contact Forms\"}),/*#__PURE__*/t(\"p\",{children:[\"Besides making it easy for website visitors to contact you, ensure that your contact form is easy to complete. \",/*#__PURE__*/e(o,{href:\"https://wpforms.com/8-reasons-why-you-need-a-contact-form/#:~:text=A%20contact%20form%20is%20a,sent%20to%20your%20email%20inbox.\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Contact forms\"})}),\" are an effective way to generate leads as they capture valuable lead information.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The effectiveness of your forms for lead generation depends on the form you use. A general rule of thumb is the fewer the fields, the more conversions. Keep your contact form as simple as possible, asking only for necessary information.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Target Each Stage of the Buyer\u2019s Journey\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You\u2019ve heard the adage of not putting all your eggs into one basket. This is true if you want to generate leads on your website. If your website targets a specific group of customers, the lead quality may be high, but \",/*#__PURE__*/e(o,{href:\"https://evenbound.com/blog/6-website-design-elements-that-boost-conversions\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"conversion\\xa0rate \"})}),\"may be low.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"A big part of lead generation is lead nurturing. When people visit your website, they are all on different stages of the buyer\u2019s journey. To generate leads on your website, it must have content and a strategy for every stage of your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-nurturing-email-content/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"buyer\u2019s journey\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"The Buying Cycle\",className:\"framer-image\",src:\"https://framerusercontent.com/images/nwM012bouJvPVJ8AJnmnCFmZIxs.png\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-nurturing-email-content/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Have Specific Pillar Pages for Each Buyer Persona\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Pillar pages are standalone pages of your website that offer visitors specific content and/or digital assets. They often require a visitor to enter their contact information to access the content. Common pillar page assets include downloadable ebooks, guides, and other resources.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"As you create your website and its content, you need to know who your ideal audiences are. Once you know the type of content they would find valuable and interesting. One way to do this is to develop \",/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/marketing/buyer-persona-research\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"buyer personas\"})}),\" that represent your ideal customers.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll need to use data you\u2019ve collected about your current customers to generate a buyer\u2019s persona. The pillar page content on your website should address the pain points of your target audience. It should be clear to your website\u2019s visitors that you have the solution to their problems.\"}),/*#__PURE__*/e(\"h3\",{children:\"Feature Live Chat\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To ensure your website generates leads, you\u2019ll need to be available 24/7. This is especially important if your business is international. People tend to do much of their research outside of work hours and you\u2019ll lose business by being unavailable.\"}),/*#__PURE__*/e(\"p\",{children:\"Live chat makes you always available to answer questions, give information, and address concerns. Live chat uses chatbots installed on your website. You can pre-program the chatbots with common questions and answers.\"}),/*#__PURE__*/e(\"h3\",{children:\"Have Compelling (and Specific) CTAs\"}),/*#__PURE__*/e(\"p\",{children:\"Many websites use the boring \u201Ccontact us\u201D as a call to action. Because it\u2019s so common, website visitors can overlook them. If you want to generate quality leads, be creative with your CTAs.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, you can use \",/*#__PURE__*/e(o,{href:\"https://powr.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"POWR\"})}),\" to create beautiful website apps and CTAs to collect more leads.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Unique \",/*#__PURE__*/e(o,{href:\"https://adespresso.com/blog/call-to-action-examples/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"calls to action\"})}),\" will get the attention of your website\u2019s visitors. They should also be specific in how you want leads to contact you.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"Call To Action Example\",className:\"framer-image\",src:\"https://framerusercontent.com/images/GP24MP7gjixd5IJTybW2rtHDQ.jpg\",srcSet:\"https://framerusercontent.com/images/GP24MP7gjixd5IJTybW2rtHDQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/GP24MP7gjixd5IJTybW2rtHDQ.jpg 738w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://adespresso.com/blog/call-to-action-examples/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Use Videos\"}),/*#__PURE__*/e(\"p\",{children:\"Tell your company\u2019s story and highlight your products and services with videos. Video demonstrations of your offerings in action are effective ways to generate interest in them. People not sure how your products or services work can watch a video of them.\"}),/*#__PURE__*/e(\"p\",{children:\"Include testimonial videos from satisfied customers and \u201Cbehind-the-scenes\u201D videos of your business. You should use a variety of different videos on your website. Make sure the videos are short (no more than 2 minutes), compressed, and don\u2019t need a media player.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Videos are so popular and effective in engaging your target audience that \",/*#__PURE__*/e(o,{href:\"https://popupsmart.com/blog/video-marketing-statistics#:~:text=General%20Video%20Marketing%20Statistics,-Having%20video%20on&text=Stat%231%3A%20Online%20video%20is,connect%20directly%20with%20their%20audience.\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"86% of all businesses now include videos in their website content\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Using a mixture of different videos helps your website generate leads by:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Catching peoples\u2019 attention and sparking their interest\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Providing valuable, easy-to-consume information\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Giving your company credibility\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Making your business personable\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion and Take-Homes\"}),/*#__PURE__*/e(\"p\",{children:\"Your website will change as your value proposition and message pivots. The goal of your website is to generate leads. A solid lead-generating website begins with planning.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You won\u2019t see instant growth in conversions with a new website. It will take time for your SEO and SEM campaigns to start bringing people to your site. Targeting leads on every buyer\u2019s journey stage and an easy contact form are two ways to improve your website.\"}),/*#__PURE__*/e(\"p\",{children:\"As the adage goes, fail to plan \u2013 plan to fail. Put careful thought into your website. Don\u2019t be afraid to make adjustments if something isn\u2019t working.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A guest article by Yvan de Canson, content marketer at Salesbox\"})}),/*#__PURE__*/t(\"p\",{children:[\"Being able to identify the natural \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"behavior of your leads\"})}),\" and adapt to it is one of the most useful skills you can develop when selling. Because selling in the end is all about building trust and truly connecting with someone.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In this article we will talk about the DiSC method, a method that will help you to identify the natural behavior of your leads and adapt to it. This method fits particularly well with Sales because of its simplicity in allowing you to take quick decisions; an important factor in the difficult Art of Selling. If you know the DiSC method, your closing, your \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/demand-generation-vs-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation\"})}),\", and your\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/data-driven-lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" lead qualification\"})}),\" will be more efficient.\"]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"The basics of the DiSC profiling method\"}),/*#__PURE__*/e(\"p\",{children:\"First, let's talk a little bit about the DiSC profiling method so you can have a clear understanding of what are its benefits.\"}),/*#__PURE__*/t(\"p\",{children:[\"The DiSC profiling method is used to analyze people's natural behavior. It is based on \",/*#__PURE__*/e(o,{href:\"https://www.discprofile.com/what-is-disc/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"the research studies of William Marston\"})}),\", an american psychologist at Harvard during the 1930's. It's a non-judgmental method which seeks only to describe the different types of behavior you can observe among people.\"]}),/*#__PURE__*/e(\"p\",{children:\"The conclusion of William Marston's model is that there are four different types of behavior (D, I, S, C) and that everyone's attitude exhibits a mix of them.\"}),/*#__PURE__*/e(\"p\",{children:\"The DiSC method's ultimate goal is to describe the natural behavior a person will adopt when confronted with a situation. Therefore, it's based on two questions that everyone asks themselves subconsciously when any situation appears:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are the surroundings naturally friendly or unfriendly ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do I feel stronger or weaker than the environment ?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Some people will always see the environment as hostile and others will naturally think that the surroundings are friendly. The same applies to the degree of control and influence on the surroundings.\"}),/*#__PURE__*/e(\"p\",{children:\"Some people will naturally feel they have a tight control on the situation and others will instinctively feel the opposite. This natural feeling is not directly related with reality. It is more like an instinct and neither one is good or bad.\"}),/*#__PURE__*/e(\"p\",{children:\"Based on the answers of these two questions the DiSC model separates behaviors into four different groups (D,I,S,C). Going further, each type is enriched with a color as well (Red, Yellow, Green, Blue).\"}),/*#__PURE__*/e(\"p\",{children:\"Everyone is a combination of these different behaviors but what distinguishes us is our dominant type and the percentage of each one in our unique mix.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Dominant Style (RED)\"}),\" : This is the style that describes people's behavior when they feel stronger than a hostile environment. They want to overcome obstacles in order to achieve their goals. They are challenge-driven and do not fear taking some risks and changing if they think it can help them because of their strong self-confidence.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Influential Style (YELLOW)\"}),\": This the behavior people adopt when they feel being in a friendly environment they can control at wish. Therefore I-Style behaviorists are looking to influence their surroundings through friendly persuasion; they want to be involved and accepted by others.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Steady Style (GREEN)\"}),\" : This behavioral style is adopted by someone who feels being in a friendly environment he or she can't really control. That is why the primary goal of a GREEN person is to maintain good relationships with others and don't do anything that can lead to the transformation of the friendly surroundings in a hostile environment.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consciousness Style (BLUE)\"}),'\\xa0: People will adopt this behavioral style when they feel weaker than a naturally hostile environment. People with C-style behavior will try to protect themselve by using pre-existing rules and structures. They will try to do the \"correct\" thing and minimize the risks of making mistakes so that nobody can point an accusing finger at them.']}),/*#__PURE__*/e(\"h3\",{children:\"How can the DiSC profiling method help you with your leads?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The DiSC profiling method will help you closing deals.\"})}),/*#__PURE__*/e(\"p\",{children:\"The first and direct benefit of the DiSC method on your Sales is your better ability to identify the natural behavior of your potential customers and adapt to it (communication, body language, writings etc.). That will help you to close deals more easily because your one-to-one communication will be more close to your lead\u2019s preferred communication style (mirror your customer).\"}),/*#__PURE__*/e(\"p\",{children:\"First, what is at stake is your ability to identify the DiSC color of your lead. To do that you can use the O.A.R method (Observe, Asses Recognize) that we will describe in one of our next articles.\"}),/*#__PURE__*/e(\"p\",{children:\"Then knowing the behavior style of your lead you will be able to pick the right argument that will resonate in your prospects' minds.\"}),/*#__PURE__*/e(\"p\",{children:'For example a BLUE person will pay more attention to facts and data in order to make the \"correct\" decision. You should be able to prove any points of your speech. On the other hand, YELLOW type will be more focused on what other people will think about them if they buy your products. Therefore, you should insist on previous successful clients that you know your I-Style prospect will value.'}),/*#__PURE__*/e(\"p\",{children:\"Finally, you will be able to say your argument with the appropriate tone, rhythm and through the relevant canals. For example, a D-Style will appreciate short, straight to the point emails that won't waste their time. On the contrary, a S-Style will appreciate a warm phone call because they want to see if they can trust you before making any deals.\"}),/*#__PURE__*/e(\"p\",{children:\"The take-away is that the DiSC profiling method will make it easier to connect and build trust with a prospect because you will know his natural behavior and adapt to it. Eventually, it will be easier to close deals.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The DiSC model will make your lead generation and lead qualification more efficient.\"}),/*#__PURE__*/e(\"br\",{}),\"The more you can identify people's natural behavior, the more you become efficient when selling. The first reason is that you can identify your own natural behavior. You can tell what are your strengths, your weaknesses, which type of behavior your feel comfortable with and which not.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"It\u2019s always easier to deal with people of your own dominant behavior since the interaction is natural.\"})}),/*#__PURE__*/e(\"p\",{children:\"Your lead qualification is easier because you are able to say quite quickly if a prospect will be a good fit for you or not. If you identify a lead with a behavior which suits you, that you can adopt naturally, then you can proceed but if not you won't loose time and energy and maybe pass it to one of your colleagues. If you don\u2019t have a suitable colleague then you can adopt your communication to suit the behaviour of your lead. It is crucial to mirror your customer and make them feel \u201Cat home\u201D and trust you.\"}),/*#__PURE__*/e(\"p\",{children:\"After a while selling your product or service you will most likely be able to detect certain patterns among your best customers. Maybe you will see that 50% of them have a D-Style and therefore you can use the DiSC model in a more proactive way for your lead generation.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://salesbox.com/6-steps-create-target-customer-profile/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"You can add a DiSC colors to your Target Customer Profile and try to adapt your overall communication to it. \"})}),\"That is to say your website (landing page), your content (blog, posts), etc\u2026\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can even use a CRM, such as\\xa0\",/*#__PURE__*/e(o,{href:\"https://salesbox.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Salesbox\"})}),\", to send custom \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email marketing campaigns\"})}),\" in function of each DiSC colors and increase your open rate. Salesbox also comes packaged with the possibility to add the correct DiSC-color to each lead or existing business contact, to make it easier for colleagues (managers, other sales reps, pre-sales, support, delivery, finance) to know how to communicate correctly with the lead/customer.\"]}),/*#__PURE__*/e(\"p\",{children:\"All of this will make your lead generation more efficient. The DiSC model, as we just saw, is a brilliant behavioral model that will make you more efficient as a sales representative. But on the top of that, the DiSC model can be used in various domains where behavior matters. For example it can help you to be a better manager : it's easier to motivate someone if you know what triggers him/her. It can also help you in your recruitment process in order to determine if the behavior of a candidate will probably fit or not with his/her potential manager's.\"}),/*#__PURE__*/e(\"p\",{children:\"So, you see there is plenty application for the DiSC model within Sales and Business and if you want to dig more you can visit our blog: Salesbox Blog.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Yvan de Canson\"})}),/*#__PURE__*/e(\"p\",{children:\"Content Marketer at Salesbox\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"Lead Generation and Analytics\"}),/*#__PURE__*/t(\"p\",{children:[\"In a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"previous article\"})}),\" we talked about how to stay ahead of the game with Lead Generation strategies in 2017. Although Best Practice recommends to focus on Content Marketing, \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/seo-campaign/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"SEO,\"})}),\" and Social Media, the bottom line is that effective \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation\"})}),\" requires planning to ensure the desired results, unless you are selling water in the desert. In this article we focus on another important aspect of lead intelligence - tracking lead engagement.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Having a well-thought-out plan of action is only half the battle. You also need to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/follow-up-on-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"follow potential customers\"})}),\" through prospecting and sales cycles, nurturing them until they become paying customers. In this day and age, when information reaches people immediately, companies need to be flexible and adapt almost as fast. Your customers' attention is not guaranteed - interests change, trends come and go, and people are always looking for the next big thing. So, why is tracking lead engagement so important?\"]}),/*#__PURE__*/e(\"h3\",{children:\"Tracking lead engagement is important for multiple reasons:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Help the sales and marketing teams to focus their time and energy on the leads that matter.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ensures you analyse current data to better predict future trends (and better prepare for future trends!).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Maps the users\\' path so that you know exactly where they lose engagement in the product; which in turn will allow you to improve those \"hurdles\" and increase your customer retention rate.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reduce your churn rate by better understanding what drives people away.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Confirms which \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation strategies\"})}),\" are most effective.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Improves your social proofing and SEO efforts because of the \"positive feedback loop\" that you have initiated.'})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"The Turning Point\"}),/*#__PURE__*/t(\"p\",{children:[\"With those thoughts in mind we were researching the topic and stumbled upon a very insightful report by GetApp, which you can find \",/*#__PURE__*/e(o,{href:\"https://www.getapp.co.uk/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"here\"})}),\", about top Lead Generation channels that drive quality and quantity leads.\"]}),/*#__PURE__*/t(\"p\",{children:[\"They surveyed\\xa0300 companies in North America to find their lead generation strategies and challenges. What grabbed our attention was the fact that close to \",/*#__PURE__*/e(\"strong\",{children:\"18.4% of salespeople stated that their model to measure ROI is inaccurate\"}),\" and that \",/*#__PURE__*/e(\"strong\",{children:\"69% are likely to invest in predictive analytics to better score leads\"}),\". Those numbers are quite significant as it shows that companies realise the fact they have to focus on \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/turn-new-website-lead-generation-machine/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation\"})}),\" but they don't understand their leads and they don't know exactly when they are losing people's engagement in the sales cycle.\"]}),/*#__PURE__*/e(\"p\",{children:\"After reading the report we just had to know more so we contacted GetApp. They were very kind to provide us with a commentary from Karen McCandless, the researcher that wrote the report. Here is what she had to say:\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"In May 2017, we conducted a\\xa0survey\\xa0of 300 businesses based in North America to find out their main lead generation challenges, the best \"}),/*#__PURE__*/e(o,{href:\"/blog/digital-marketing-channels-for-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"channels for generating high quantity and quality leads\"})})}),/*#__PURE__*/e(\"em\",{children:\", new lead gen trends, and the effect of software.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Generating high quality leads was cited by 28% of our respondents' biggest challenge, followed by generating a high volume of leads at 22%. Reasons behind this include lack of budget assigned to lead generation, as well as not knowing or understanding the audience you are targeting. This means that any lead generation efforts will be more generic and less targeted to your target buyers.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"The survey also revealed that many sales and marketers are still not tracking their\\xa0lead generation\\xa0campaigns. This can be attributed to the complexity of tracking different metrics across different channels, as well as a confusion over whose responsibility it is to do this. The lead generation experts who contributed to this report suggested that the marketing department should be tracking campaigns, rather than salespeople. However, businesses are often held back by the manual processes they have in place, or the wrong piece of technology for the job.\"}),'\"']}),/*#__PURE__*/t(\"p\",{children:[\"The take-home is that businesses need the right information in the right time in order to improve the ROI of their lead generation efforts. Following the \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"engagement levels of leads\"})}),\" from prospects to including them in your sales cycle to converting them into paying customers is not an easy task for every company.\"]}),/*#__PURE__*/e(\"p\",{children:\"What the GetApp report and the commentary show is that the most common reasons for not tracking a lead's engagement successfully boils down to the complexity of tracking different metrics across multitude of channels, confusion over who is responsible for that, and using the wrong technology.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Road Ahead\"}),/*#__PURE__*/t(\"p\",{children:[\"Given all the information that we have, it becomes obvious that the only way going forward is investing into a CRM that tracks a lead's engagement over time. This will not only allow you to guide potential buyers across all of your lead generation channels but it will also pinpoint the weakest \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-customer-touchpoints/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"touchpoints\"})}),\" along the way. The latter is probably even more vital as it can ultimately lead to improving customer retention and churn rates of your product/service. If you are still not convinced, here are some of the most eye-opening, CRM statistics for 2017:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The ROI on CRM is approximately $5 to every $1 invested (Baseline)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CRM gives businesses a 65% boost in sales quotas (Innopple Technologies)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A 41% revenue increase is realized with CRM (Trackvia)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CRM is used for email marketing 60% of the time for small businesses (MarketingCharts.com)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leads that are nurtured in the CRM system convert 47% of the time (Annuitas Group)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/improve-free-trial-to-paid-signup/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Conversion rates can improve\"})}),\" by 300% with CRM in place (Cloudswave)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer service can improve by 47% with CRM (Capterra)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Overall, 74% of businesses using CRM report better customer relationships (Software Advice)\"})})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve written countless articles on topics ranging from marketing to \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation ideas\"})}),\" and everything in between. This time, we decided to write a short piece about the unsung heroes of the Internet \u2013 Alerts!\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is it?\"}),/*#__PURE__*/e(\"p\",{children:\"Alerts, or notifications, are specific messages sent by an agent that contain personalised and actionable content when a pre-determined event occurs. Terminology aside, what it means is that if you are looking forward to something happening, an alert is a great way to get informed the moment it happens.\"}),/*#__PURE__*/t(\"p\",{children:[\"Alert messages first emerged from the study of \",/*#__PURE__*/e(o,{href:\"https://searchdatamanagement.techtarget.com/feature/Personal-information-management-History-and-details\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"personal information management\"})}),\" (PIM),\\xa0the science of discovering how people perform certain tasks to acquire, organise, maintain, retrieve, and use information relevant to them. Those studies first appeared in the 1970's and 1980's when people started realising that computers can \\\"think\\\" and process information and can be used to augment the human intellect.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Who does it right?\"}),/*#__PURE__*/e(\"p\",{children:\"Alert notification is a natural evolution of the concept of RSS (Really Simple Syndication); a type of web feed that makes it possible for people to keep up with websites in an automated manner. In other words, RSS feed helps users keep track of many different websites and provides them only with content of interest.\"}),/*#__PURE__*/e(\"p\",{children:\"Take as an example Google Alerts. It is one of the hidden gems of the search engine colossus. It is a really powerful tool that allows you to keep track of trends, articles, news, jobs, and even when someone is talking about you!\"}),/*#__PURE__*/e(\"p\",{children:\"If you are on the business side, notifications are also a great way of keeping customers engaged with your company. As a marketer, this is one of the hardest parts of the job \u2013 keeping your company viral. With the proper alerts, you can increase the lifetime value of your customers and their retention with something as simple as an e-mail.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why do you need it?\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine how hard it would be to keep up with everything new that is happening if there were no alerts or notifications. You\u2019d have to sift the internet manually through thousands upon thousands of articles and unrelated information for this one page of valuable insights. Horrible!\"}),/*#__PURE__*/e(\"p\",{children:'The good news is that nowadays virtually every organisation offers some kind of alerts in order to inform customers about some new product, event, or an update. As John O\u2019Farrell, well-known venture capitalist, puts it \"This generation already expects invisible automation from companies and the next generation will expect it even more.\" If you are a company, you can\u2019t afford not to use some kind of alerts or notifications to keep your customers informed.'}),/*#__PURE__*/t(\"p\",{children:[\"At \",/*#__PURE__*/e(o,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LeadBoxer\"})}),\" we\u2019ve also incorporated smart alerts as per countless requests from clients. We use them to inform our customers in real-time about specific companies visiting their websites and the top daily/weekly leads. You can get as specific as \u201Cinform me when I get a visit from a company in the Health industry with more than 200 employees\u201D and get notified via e-mail or even SMS! How cool is that?\"]})]});export const richText9=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Because \",/*#__PURE__*/e(o,{href:{webPageId:\"augiA20Il\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"data driven Lead Generation\"})}),\" is part of the solution we offer, we have spent a lot of time pondering over and perfecting our use of Big Data. LeadBoxer has been in the industry for more than 15 years (both directly and indirectly) and we can say with fair certainty that we have learnt several things during our cumulative \u201Cservice\u201D. But we will be lying to ourselves if we don\u2019t admit that sometimes Big Data can fail you. With that in mind, we wanted to write this piece on how to make sure that your company is using it the right way and it doesn\u2019t lose touch with the individuals that make-up the data sets. In the spirit of honesty, I have to give credit to \",/*#__PURE__*/e(o,{href:\"https://www.martinlindstrom.com/small-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Martin Lindstrom\u2019s book \u201CSmall Data\u201D\"})}),\", because it is what gave me the inspiration for this article. In it, he makes a point that nowadays the corporate world has become blinded by Big Data and this happens\\xa0because \",/*#__PURE__*/e(\"strong\",{children:\"it is incredibly hard to describe emotions using data.\"})]})});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Data does not reflect emotions.\"}),/*#__PURE__*/e(\"p\",{children:\"Martin starts his book with the famous example of LEGO. In 2002-2003 the company was going bankrupt so they used Big Data to determine that Millennials have short attention spans and get easily bored. This led LEGO to make their small, iconic bricks into huge, simplistic building blocks. This change only accelerated their decline so out of desperation, the company decided to go into consumers\u2019 homes to try and reconnect with their once loyal customers. I am not going to reveal much from the book, but in a few words, after meeting with an 11-year-old German boy, they discovered that for children, playing and showing mastery in something was more valuable than receiving instant gratification. This made LEGO pivot again and after their successful movie in 2014 they surpassed Mattel to become the world\u2019s largest toy maker. Now, of course there is much more to the story that is hidden in the background, but the bottom line is that patterns and trends can sometimes be misleading.\"}),/*#__PURE__*/e(\"h2\",{children:\"Correlation is not causation.\"}),/*#__PURE__*/e(\"p\",{children:\"Big Data is all about finding correlation and patterns in human behaviour, but that is not always the whole truth. Take as an example Google; back in 2008 they believed they could use Big Data to predict flu outbreaks and launched a program called Google Flu Trends (GFT). The algorithm analysed search queries with the word \u201Cflu\u201D to follow patterns but it did not take into account unrelated searches. And then in 2013 it failed dramatically by missing the flu season peak of 140 percent. This is not necessarily a failure of Big Data as much as it is a failure of people using it. Call it hubris or simple error of judgement. But the fact of the matter is that correlation is not always causation and sometimes Big Data is simply just too big and not all relevant.\"}),/*#__PURE__*/e(\"h2\",{children:\"Not all data is useful.\"}),/*#__PURE__*/t(\"p\",{children:[\"The problem with Big Data is that you are looking at the data you have collected and not necessarily the data that you need. Sometimes the numbers you have are not interesting or insightful. Or even worse, they are just a vanity metric. Like thinking that a lot of Twitter followers translates into actual real-life influence or that a lot of website traffic leads to high conversion. You only need to take a look at the \",/*#__PURE__*/e(o,{href:\"https://www.promptcloud.com/big-data-industry-report-2016\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Big Data Industry Report\"})}),\" for 2016 by Prompt Cloud to see that the biggest issue for companies is how to get value out of the data they have collected. \"]}),/*#__PURE__*/e(\"img\",{alt:\"leadboxer-big-data\",className:\"framer-image\",src:\"https://framerusercontent.com/images/m1KKWmLnqo2IZljcmWCd3FQT6k.jpg\",srcSet:\"https://framerusercontent.com/images/m1KKWmLnqo2IZljcmWCd3FQT6k.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/m1KKWmLnqo2IZljcmWCd3FQT6k.jpg 1019w\"}),/*#__PURE__*/e(\"h2\",{children:\"What is the take-home?\"}),/*#__PURE__*/e(\"p\",{children:\"Data has become so rooted in our work\\xa0that we sometimes use it almost exclusively. But the examples that I mentioned and all of the others that didn't make the cut to be included in the article, show that it takes something more than data. Organisations need to keep in mind that data does not reflect emotions.\\xa0Correlation does not always equate causation. And just because you have a lot of information\\xa0it does not mean that it is useful or actionable.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you like our observations and this post, you will definitely like working with us. So feel free to \",/*#__PURE__*/e(o,{href:{webPageId:\"v8IWImczI\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"start your trial\"})}),\" or \",/*#__PURE__*/e(o,{href:{webPageId:\"SSdhVamMl\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"schedule a call \"})}),\"with us to talk about your big data challenge. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"This article is part of our three step guide on lead generation basics. For this step, which is the third and final step of lead generation, we discuss how to contact leads. This is arguably the most\\xa0important step, which can be anything from marketing automation to personal contact, because it's where the beginning of a sale truly begins to take shape. A quick recap of what we previously talked about: In the first step, we talked about what a \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/definition-lead-hacking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead and lead hacking\"})}),\" is, in the second step we outlined the process of \",/*#__PURE__*/e(o,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead qualification\"})}),\", and now we will share\\xa0the best practices of lead contacting.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Do You Do Once You've Identified a Lead?\"}),/*#__PURE__*/e(\"p\",{children:\"This article is about what to do once you've identified a lead. While there is no absolute answer to this, there are\\xa0few things you should be considering to make the strongest introduction possible. The items you should be considering include:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead name (a person or company)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Contact details\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Subject matter\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You will need 1 and 2 (pre-conditions) in order to make contact and talk (step 3).\"}),/*#__PURE__*/e(\"h3\",{children:\"Customer example question:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CI have a question regarding on how to follow up on possible leads. What if I notice a company is coming back regularly to check out our services, how can I best contact this company? Mail, phone? I don\u2019t want to look like a stalker. Is there any proven strategy or best practices on this subject?\u201D\"})}),/*#__PURE__*/t(\"p\",{children:[\"Much depends on your company\u2019s sales workflow. Is your product high-end \u2013 with service contracts, or are you targeting SME (small and medium enterprise) clients. How long is your sales cycle, do you provide a demo, do you have a dedicated sales team to contact leads, etc.\\xa0These parameters will define the structure of the dialogue. In some cases the lead will get in touch with you, and in some cases you will be initiating contact. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Lead generation software\"})}),\" (keeping track of potential clients) helps in both scenarios because you can see what your lead is doing (what they are interested in) and their level of interest. \u201CStrike while the iron is hot\u201D. Once you have contact points and subject matter, you should make contact. Try a combination of both telephone and \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"email\"})}),\". Telephone takes more energy, and is more effective when you actually get to speak to the right person. We\u2019ve learned that a combination of both telephone and email works best. We\u2019ve also learned that, in terms of best practices, you want to make an initial call (or email) that is short and sweet. Narrow the conversation down to a single deliverable, if possible. Important: once you make a promise, any promise, no matter how small \u2013 make sure you absolutely 100% follow-up. This is trust-building.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Can LeadBoxer Help You to Contact Leads\"}),/*#__PURE__*/t(\"p\",{children:[\"LeadBoxer, or any other \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lead generation\"})}),\" software, automates the process of determining who to call and/or email. Many established B2B sites receive hundreds or even thousands of visitors (potential leads) on a weekly basis. Time is often of the essence here. It is not humanly possible to screen all traffic, although it may be a good idea to have different people sort traffic, and do the actual contacting. This is where the software comes is. By \u201Cqualification\u201D we mean an automated system for sorting potential leads and ranking them based on qualifying metrics. Allowing you to contact leads which you might have otherwise missed.\"]})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Contribution from freelance writer Jackie Wills\"}),/*#__PURE__*/t(\"p\",{children:[\"Anyone involved in sales and marketing knows that developing sales through \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/how-to-cold-call-effectively/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"cold calling\"})}),\" (cold leads) can be a thankless and frustrating task. In the modern age, though, an effective digital marketing strategy can mean that prospective clients already know all about your business and are ready to convert into customers with just a little encouragement. Welcome to the world of warm leads. An effective web presence and strong social media engagement means that the word is already out there regarding your business. People will be aware of your service and your unique selling points, and the whole sales dynamic becomes easier and more successful. This means\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),/*#__PURE__*/e(o,{href:\"https://www.onblastblog.com/increase-your-conversion-rate/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"better conversion rates and less time wasted\"})}),/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"on trying to develop interest in your product or service from scratch.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Is cold calling dead?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Everyone has experience of a cold call, whether it is a telephone call from a double glazing company, an unsolicited email offering you car insurance or a catalogue through your letterbox. \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/cold-calling-is-dead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Cold calls\"})}),\" do generate some sales leads, or nobody would be doing them, but generation and conversion rates are poor. An increasing number of people block unsolicited calls and emails, and there is a school of thought that\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),/*#__PURE__*/e(o,{href:\"https://blog.hubspot.com/sales/lead-generation-alternatives-to-cold-calling#sm.00001mv5w1leoocnpvkax6esj7wwu\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"cold calling is no longer worth the effort\"})}),\". In the majority of cases, cold calls get you off on the wrong foot with the customer and put you at an instant disadvantage. They are suspicious of you and your motives, they never asked you to call and you probably interrupted them in the middle of dinner. Not the best start for a successful future.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are warm leads?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/understanding-warm-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"A warm lead\"})}),\" is someone who has already shown an interest in your product or service. They might have taken a look at your website or signed up for an email newsletter. Or perhaps they have followed you on \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"social media\"})}),\" or read an article or blog post that you have published. At the very least, you can be confident that warm leads are aware of and are interested in your product or service and have demonstrated an interest in learning more about it. They are far more promising than cold leads, as the initial \u201Cfoot in the door\u201D part is not necessary. There will not be the same level of suspicion and reluctance to engage. Many warm leads will approach you, rsocather than you having to chase them, but there are others that just need a little push in the right direction.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Getting hotter - qualified leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(o,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"qualified lead\"})}),\" is one that is a step further on in the buying cycle. While warm leads are aware of what you have to offer, a qualified lead is one that specifically needs that product or service. For example, if you operate an Italian restaurant in New York, then warm leads might be those who look at your social media pages and sign up for newsletters. They know something about your restaurant, and might be prepared to give it a try if they were in the neighborhood. Compare this with someone who has googled \u201CItalian restaurant in New York\u201D - this is a qualified lead, as it is someone who is specifically looking for a service just like yours.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Focus on Warm Leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"SEO experts\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),/*#__PURE__*/e(o,{href:\"https://www.searchenginejournal.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Search Engine Journal\"})}),/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"carried out some research on warm leads versus cold, and the results are remarkable. They concluded that search-driven leads have a 14.6% close rate compared to just 1.7% for cold leads. This is simply because warm \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-versus-prospecting/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"leads are already better prospects\"})}),\". Cold calls mean a lot of wasted time on prospects who have given no thought to your offering.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Identifying warm leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"The digital age is all about \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/when-big-data-goes-wrong/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"big data\"})}),\". There is more information available regarding every part of a business than ever before. Everyone who clicks on a link, conducts a search or uses an app leaves a unique data stream. The amount of data that\u2019s being created and stored every day is truly mind-boggling, and it just keeps growing. The company that \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"makes the best use of the data\"})}),\" at its disposal is the one that will gain an edge over its competitors, but in the grand scheme of things, only a small percentage of data is actually analyzed and used to make critical insights. By making use of\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(n.a,{children:[\" online\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"lead generation tools\"]})}),\",\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"you can identify who is visiting your website and why. This gives you some useful information as to what people are looking for, and how they are driven to you. It provides a ready-made list of warm leads for you to develop into paying customers.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Evaluating your best leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"You can achieve unprecedented conversion rates by using the latest\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"proprietary \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/data-driven-lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(n.a,{children:[\"algorithms\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"to rank those warm leads\"]})}),\" and make sure you focus on the ones that are likely to bring the highest prospects of a completed sale. Traditional sales strategies have relied on what is known as the \",/*#__PURE__*/e(\"strong\",{children:\"BANT\"}),\" approach to evaluate leads. In short, this evaluates the following parameters:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Budget: does the potential lead have the funds available to buy your product or service?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Authority: is your prospective buyer in the position to make the purchase decision, or will they have to seek approval from somebody else?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Need: do they have a specific need that the product or service will satisfy?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Time frame: are they in the market for your product now, or at some future date?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Conceptually, there is nothing wrong with the \",/*#__PURE__*/e(\"strong\",{children:\"BANT\"}),\" approach, and it has become the go-to sales qualification methodology. However, it does have certain flaws and limitations. For example, the implication is that Budget is the first and most important consideration, when in reality, most people will agree that Need is most important. What is it that people want, what problems are they facing or questions do they seek answers to that have driven them to your business? Customer need should really be the first consideration of anyone in sales, and in order to understand that, you need to know your customers.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Understanding your customers\"})}),/*#__PURE__*/t(\"p\",{children:[\"Customer personas are the basic characteristics of your customer base. They might include basic demographic information such as age, gender, income level and employment status, as well as non-identifiable \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/psychographics-for-b2b-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"personal data, including geographic location, personal goals, past behaviour and lifestyle\"})}),\". Through personas, you also learn why they are looking to interact with your business and what needs they think you can satisfy. This information is of critical importance as it helps you decide where to focus your marketing efforts. Traditionally,\",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/disc-profiling-method/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" companies have defined their most valuable customers\"})}),\" as those who spend the most money. However, that may be over-simplistic, and there are plenty of other factors to consider, including the following:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Acquisition costs: How much did you have to spend on sales and marketing to win this type of customer? If acquisition costs are high and returns are low, then it could be time to rethink your methods.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Retention costs: What do you need to do in order to keep your customers? Do they expect a large amount of communication, support or training? In general, acquisition costs are higher than retention costs, so it makes sense to do whatever you have to, in order to maintain a close relationship with your customers and give them no reason to look elsewhere.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Average purchase size: On average, how much does your customer spend on a single purchase? Consider this question not just in the aggregate, but by each persona or customer type. Bear in mind that people often make purchasing decisions on the basis of value, not just on price. Ask yourself whether you might sell more to any customer segments through carefully targeted promotions and by developing an awareness and interest in other product lines. Social media coverage can be great for promotions like this.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lifetime value: Single purchases are great, but repeat purchases are better. How much does each segment spend with your business over the course of their lifetime? This metric says a lot about the overall relationship that you have with your customers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer satisfaction: To what extent are your customers satisfied with your product or service offering? Can you identify groups of satisfied and dissatisfied customers? If so, what makes one group happy and the other group unhappy? This is a great way to identify areas for improvement, or it could be a case of needing to communicate better to manage customer expectations.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Value alignment: Are your target customers actually the people who are buying from you? If not, then who is? Knowing this will help you to further refine your customer segments, and to make sure you are perfectly aligned.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"By examining the above metrics, you will have better knowledge than ever about your customers. Armed with this knowledge, you will be in the ideal position to develop those leads that can bring real long-term success to your business and ensure you maintain that all-important competitive edge. In our next article that you can find \",/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"here\"})}),\", we have discussed our best Lead Generation strategies for 2017.\"]})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When sitting down to write a new post, I ran through a plethora of ideas. We\u2019ve been focusing a lot on \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/ces-2017-rumors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"CES 2017 \"})})}),/*#__PURE__*/e(\"span\",{children:\"recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and the mistakes that a lot of startups make when creating their on-boarding flow. I then thought about what mistake is most commonly seen during user on-boarding experiences: giving product tours.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Why Product Tours Don't Work\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Giving product tours doesn\u2019t work for user on-boarding. \"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"On-boarding need to be focused on showing new users how they immediately gain value from the use of the product. This can be done most simply by somehow rewarding users for taking the first step towards product success. Rewarding doesn\u2019t necessarily mean giving somebody something such as a monetary incentive, but rewarding them with what they want from your product. \"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When people get exactly what they want fast, it makes the first-time use of a product a lot more compelling and it gives users a reason to continue learning about it.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"An on-boarding flow is compelling when it\u2019s not built with the goals of a company in mind. It\u2019s built when the needs of the user comes first.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Think about this for a minute\u2026 imagine that you\u2019ve just joined a new company and the first thing they say is \u201Ctake a tour!\u201D That sounds both complex and not very fun! Forcing people through a learning flow isn\u2019t a very motivating reason to continue the on-boarding experience of a product\u2026 and it makes potential users stop the whole process.\"})}),/*#__PURE__*/e(\"h2\",{children:\"Show Value Immediately\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When building or refining your on-boarding flow take a lot of time to think about how you can create immediate value for your new users. What is the one task that a person can do that makes it a valuable product? Once they\u2019ve completed one task, get them to do another, then ask them to do another, and then ask them to do another, and so on.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"To figure out which tasks are most important for demonstrating value, you can write down all of your product features. Once your product features are written out, order the features by their importance (which features will generate the most value to users?).\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"Now that you have your list of features, which are most likely to show value to your new users immediately? That's right, those you need to focus on!\"})]}),/*#__PURE__*/e(\"h2\",{children:\"The Take-Home\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"The whole point of this post is to drive home the notion that you need to show value immediately. A product tour doesn\u2019t show value, but rather makes your product look complex. A product tour doesn\u2019t let the new user have that \u201Caha!\u201D moment that drives them towards becoming a great long-term customer.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"To figure out if you\u2019re showing value immediately, make sure you\u2019re thinking about your product as a user and not a company, research your customers needs, and make sure you understand what motivates people to want to use your product.\"})]})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The single most important metric that a SaaS company can track is customer acquisition costs (known as \",/*#__PURE__*/e(\"em\",{children:\"CAC\"}),\"). If you aren\u2019t calculating CAC right, or worse, not even calculating it, it\u2019s absolutely vital that you take time to understand this. If you\u2019re acquiring customers at a drastically unsustainable cost, your business is bound to fail.\"]}),/*#__PURE__*/e(\"p\",{children:\"The more precise you can get on your awareness of your CAC, the easier it will be for you to scheme up ways to generate more profit for your company. Once you\u2019ve calculated your CAC, it will be considered healthy if it\u2019s three times less than your customer lifetime value. Meaning that if it costs you $25 to acquire a new user, you should be able to generate at least $75 of revenue from the user during their lifetime as a customer of yours.\"}),/*#__PURE__*/e(\"p\",{children:\"Companies that miscalculate CAC with skewed numbers are making a potentially dangerous mistake. The wrong CAC number leads to incorrect ad spending and incorrect growth planning. It will steer you incorrectly on your path towards monetization. You can\u2019t afford to miscalculate your customer acquisition costs.\"})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to make sure you\u2019re calculating customer acquisition costs correctly:\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Before we really start digging in, we want to note that this article is aimed at SaaS startups. This is because they require a lot more capital to get started. However, the lessons we\u2019re sharing are useful for any business owner or marketer who wants to make sure their business is growing sustainably.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Since we are focusing on SaaS companies, it\u2019s great to remember that total revenue from each customer is likely going to come from a subscription. When revenue comes from a subscription, this means that not all revenue is going to be immediately seen by the business. The amount of time that it takes for a SaaS company to return money spent on custom acquisition include:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Amount Spent to Acquire the Customer.\"}),/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\" When you first acquire a new customer, they\u2019re simply paying back your cost to acquire them. Once a customer has paid back the amount you spent to acquire them, you\u2019ve started to generate profit.\"})})]})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The Way You Monetize Your Customers.\",/*#__PURE__*/e(\"span\",{children:\" Monetizing your customers means giving them offerings at exactly the right pricing. You need to have customers give you enough money where you can generate profit, while being in a zone that leaves customers feeling like they\u2019re getting value for what you offer. With this in mind, make sure you\u2019re not picking random \"}),/*#__PURE__*/e(o,{href:\"https://www.leadboxer.com/blog/price-new-product/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"prices for your product\"})})}),/*#__PURE__*/e(\"span\",{children:\". Ask customers what they expect to pay for a product like yours.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"How Long Are Customers Staying Customers?\"}),/*#__PURE__*/e(\"span\",{children:\" If your customers are staying and paying for your product for a long time, their lifetime value (LTV) will be higher and you\u2019ll be able to come up with ways to extract additional revenue from each of these customers.\"})]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The three bullets above are all a great reminder that the goal of a SaaS company is to have the period in which a customer pays you back for your costs to acquire them be as short as possible.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To get a more firm understanding on this, we recommend calculating your months to CAC payback. You can do this with the formula below: \"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Acquisition Costs - Month Return\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2Md2QsiAwSkSG93IrnoYfHUQLNY.png\",srcSet:\"https://framerusercontent.com/images/2Md2QsiAwSkSG93IrnoYfHUQLNY.png?scale-down-to=512 512w,https://framerusercontent.com/images/2Md2QsiAwSkSG93IrnoYfHUQLNY.png 761w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Once you know how long it takes to get paid back, you\u2019ll want to compare this to your customer lifetime value (LTV). To calculate your LTV, you follow the formula below:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Acquisition Costs - Lifetime Value\",className:\"framer-image\",src:\"https://framerusercontent.com/images/UE2BJvBrobVezVtsNLTcenMEdas.png\",srcSet:\"https://framerusercontent.com/images/UE2BJvBrobVezVtsNLTcenMEdas.png?scale-down-to=512 512w,https://framerusercontent.com/images/UE2BJvBrobVezVtsNLTcenMEdas.png 760w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"As we mentioned earlier, you\u2019ll want your lifetime value (LTV) customer acquisition costs (CAC) to be 3:1. You want your customer acquisition cost to be 1/3rd of the amount of the lifetime value of a customer.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To really drive this notion home, let\u2019s go through a hypothetical example of the formulas above in action, with an imaginary company.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The company, which we will call GloboWorld, earns an average of $3,000 per customer, per month. They have a gross margin of 70% and their cost to acquire a new customer is $8,400. Each month, 5% of GloboWorld\u2019s customers churn. This leaves the average lifetime value of a customer at $42,000. GloboWorld has has a LTV to CAC ratio of 5 (nice job, GloboWorld!) and it takes them only 4 months to recover the amount that they spent to acquire their new customer.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"In our example company above, GloboWorld has a very healthy business. In just four months they are getting the money that they spent to acquire a new customer back. Once they recover their CAC, they can reinvest money back into their business to help accelerate its growth. This company has the potential to grow very fast.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"This example does a great job reminding us the importance of monetization. The more efficiently you can monetize your customers and create value for them, the faster your company will grow. \"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Common Customer Acquisition Cost Mistakes:\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The customer acquisition cost formula is pretty simple. It is the following:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Acquisition Costs\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pnqxsEr4ctoVcJz072Q0i3MWjcc.png\",srcSet:\"https://framerusercontent.com/images/pnqxsEr4ctoVcJz072Q0i3MWjcc.png?scale-down-to=512 512w,https://framerusercontent.com/images/pnqxsEr4ctoVcJz072Q0i3MWjcc.png 668w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Because this formula is so simple, it makes it a lot easier to make an error. We are going to look at four common errors that companies make when calculating their customer acquisition cost.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CAC MISTAKE #1:\"}),/*#__PURE__*/e(\"span\",{children:\" Thinking paid acquisition is the only advertising expense. You have more expenses than that. 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However, if you set up campaigns well, this high cost won\u2019t matter because you will see a high return on investment.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"To get started, go to \"}),/*#__PURE__*/e(o,{href:\"https://linkedin.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn.com\"})})}),/*#__PURE__*/e(\"span\",{children:\". From here, you\u2019ll browse to the top left of the screen where you will see text that says \u201CBusiness Services.\u201D You will scroll over that and click on the link that says \u201CAdvertise.\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Once the advertising page has loaded, you will click on \u201CCreate a campaign\u201D and decide which type of ad you would like to me.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"From here, you will decide which content of yours you would like to sponsor. 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