{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as o}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"The basics of the DiSC profiling method\"}),/*#__PURE__*/e(\"p\",{children:\"First, let's talk a little bit about the DiSC profiling method so you can have a clear understanding of what are its benefits.\"}),/*#__PURE__*/t(\"p\",{children:[\"The DiSC profiling method is used to analyze people's natural behavior. It is based on \",/*#__PURE__*/e(n,{href:\"https://www.discprofile.com/what-is-disc/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"the research studies of William Marston\"})}),\", an american psychologist at Harvard during the 1930's. It's a non-judgmental method which seeks only to describe the different types of behavior you can observe among people.\"]}),/*#__PURE__*/e(\"p\",{children:\"The conclusion of William Marston's model is that there are four different types of behavior (D, I, S, C) and that everyone's attitude exhibits a mix of them.\"}),/*#__PURE__*/e(\"p\",{children:\"The DiSC method's ultimate goal is to describe the natural behavior a person will adopt when confronted with a situation. Therefore, it's based on two questions that everyone asks themselves subconsciously when any situation appears:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are the surroundings naturally friendly or unfriendly ?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do I feel stronger or weaker than the environment ?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Some people will always see the environment as hostile and others will naturally think that the surroundings are friendly. The same applies to the degree of control and influence on the surroundings.\"}),/*#__PURE__*/e(\"p\",{children:\"Some people will naturally feel they have a tight control on the situation and others will instinctively feel the opposite. This natural feeling is not directly related with reality. It is more like an instinct and neither one is good or bad.\"}),/*#__PURE__*/e(\"p\",{children:\"Based on the answers of these two questions the DiSC model separates behaviors into four different groups (D,I,S,C). Going further, each type is enriched with a color as well (Red, Yellow, Green, Blue).\"}),/*#__PURE__*/e(\"p\",{children:\"Everyone is a combination of these different behaviors but what distinguishes us is our dominant type and the percentage of each one in our unique mix.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Dominant Style (RED)\"}),\" : This is the style that describes people's behavior when they feel stronger than a hostile environment. They want to overcome obstacles in order to achieve their goals. They are challenge-driven and do not fear taking some risks and changing if they think it can help them because of their strong self-confidence.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Influential Style (YELLOW)\"}),\": This the behavior people adopt when they feel being in a friendly environment they can control at wish. Therefore I-Style behaviorists are looking to influence their surroundings through friendly persuasion; they want to be involved and accepted by others.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Steady Style (GREEN)\"}),\" : This behavioral style is adopted by someone who feels being in a friendly environment he or she can't really control. That is why the primary goal of a GREEN person is to maintain good relationships with others and don't do anything that can lead to the transformation of the friendly surroundings in a hostile environment.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consciousness Style (BLUE)\"}),'\\xa0: People will adopt this behavioral style when they feel weaker than a naturally hostile environment. People with C-style behavior will try to protect themselve by using pre-existing rules and structures. They will try to do the \"correct\" thing and minimize the risks of making mistakes so that nobody can point an accusing finger at them.']}),/*#__PURE__*/e(\"h3\",{children:\"How can the DiSC profiling method help you with your leads?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The DiSC profiling method will help you closing deals.\"})}),/*#__PURE__*/e(\"p\",{children:\"The first and direct benefit of the DiSC method on your Sales is your better ability to identify the natural behavior of your potential customers and adapt to it (communication, body language, writings etc.). That will help you to close deals more easily because your one-to-one communication will be more close to your lead\u2019s preferred communication style (mirror your customer).\"}),/*#__PURE__*/e(\"p\",{children:\"First, what is at stake is your ability to identify the DiSC color of your lead. To do that you can use the O.A.R method (Observe, Asses Recognize) that we will describe in one of our next articles.\"}),/*#__PURE__*/e(\"p\",{children:\"Then knowing the behavior style of your lead you will be able to pick the right argument that will resonate in your prospects' minds.\"}),/*#__PURE__*/e(\"p\",{children:'For example a BLUE person will pay more attention to facts and data in order to make the \"correct\" decision. You should be able to prove any points of your speech. On the other hand, YELLOW type will be more focused on what other people will think about them if they buy your products. Therefore, you should insist on previous successful clients that you know your I-Style prospect will value.'}),/*#__PURE__*/e(\"p\",{children:\"Finally, you will be able to say your argument with the appropriate tone, rhythm and through the relevant canals. For example, a D-Style will appreciate short, straight to the point emails that won't waste their time. On the contrary, a S-Style will appreciate a warm phone call because they want to see if they can trust you before making any deals.\"}),/*#__PURE__*/e(\"p\",{children:\"The take-away is that the DiSC profiling method will make it easier to connect and build trust with a prospect because you will know his natural behavior and adapt to it. Eventually, it will be easier to close deals.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The DiSC model will make your lead generation and lead qualification more efficient.\"}),/*#__PURE__*/e(\"br\",{}),\"The more you can identify people's natural behavior, the more you become efficient when selling. The first reason is that you can identify your own natural behavior. You can tell what are your strengths, your weaknesses, which type of behavior your feel comfortable with and which not.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"It\u2019s always easier to deal with people of your own dominant behavior since the interaction is natural.\"})}),/*#__PURE__*/e(\"p\",{children:\"Your lead qualification is easier because you are able to say quite quickly if a prospect will be a good fit for you or not. If you identify a lead with a behavior which suits you, that you can adopt naturally, then you can proceed but if not you won't loose time and energy and maybe pass it to one of your colleagues. If you don\u2019t have a suitable colleague then you can adopt your communication to suit the behaviour of your lead. It is crucial to mirror your customer and make them feel \u201Cat home\u201D and trust you.\"}),/*#__PURE__*/e(\"p\",{children:\"After a while selling your product or service you will most likely be able to detect certain patterns among your best customers. Maybe you will see that 50% of them have a D-Style and therefore you can use the DiSC model in a more proactive way for your lead generation.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://salesbox.com/6-steps-create-target-customer-profile/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"You can add a DiSC colors to your Target Customer Profile and try to adapt your overall communication to it. \"})}),\"That is to say your website (landing page), your content (blog, posts), etc\u2026\"]}),/*#__PURE__*/t(\"p\",{children:[\"You can even use a CRM, such as\\xa0\",/*#__PURE__*/e(n,{href:\"https://salesbox.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Salesbox\"})}),\", to send custom \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"email marketing campaigns\"})}),\" in function of each DiSC colors and increase your open rate. Salesbox also comes packaged with the possibility to add the correct DiSC-color to each lead or existing business contact, to make it easier for colleagues (managers, other sales reps, pre-sales, support, delivery, finance) to know how to communicate correctly with the lead/customer.\"]}),/*#__PURE__*/e(\"p\",{children:\"All of this will make your lead generation more efficient. The DiSC model, as we just saw, is a brilliant behavioral model that will make you more efficient as a sales representative. But on the top of that, the DiSC model can be used in various domains where behavior matters. For example it can help you to be a better manager : it's easier to motivate someone if you know what triggers him/her. It can also help you in your recruitment process in order to determine if the behavior of a candidate will probably fit or not with his/her potential manager's.\"}),/*#__PURE__*/e(\"p\",{children:\"So, you see there is plenty application for the DiSC model within Sales and Business and if you want to dig more you can visit our blog: Salesbox Blog.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Yvan de Canson\"})}),/*#__PURE__*/e(\"p\",{children:\"Content Marketer at Salesbox\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"Lead Generation and Analytics\"}),/*#__PURE__*/t(\"p\",{children:[\"In a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"previous article\"})}),\" we talked about how to stay ahead of the game with Lead Generation strategies in 2017. Although Best Practice recommends to focus on Content Marketing, \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/seo-campaign/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"SEO,\"})}),\" and Social Media, the bottom line is that effective \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\" requires planning to ensure the desired results, unless you are selling water in the desert. In this article we focus on another important aspect of lead intelligence - tracking lead engagement.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Having a well-thought-out plan of action is only half the battle. You also need to \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/follow-up-on-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"follow potential customers\"})}),\" through prospecting and sales cycles, nurturing them until they become paying customers. In this day and age, when information reaches people immediately, companies need to be flexible and adapt almost as fast. Your customers' attention is not guaranteed - interests change, trends come and go, and people are always looking for the next big thing. So, why is tracking lead engagement so important?\"]}),/*#__PURE__*/e(\"h3\",{children:\"Tracking lead engagement is important for multiple reasons:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Help the sales and marketing teams to focus their time and energy on the leads that matter.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ensures you analyse current data to better predict future trends (and better prepare for future trends!).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Maps the users\\' path so that you know exactly where they lose engagement in the product; which in turn will allow you to improve those \"hurdles\" and increase your customer retention rate.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reduce your churn rate by better understanding what drives people away.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Confirms which \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation strategies\"})}),\" are most effective.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Improves your social proofing and SEO efforts because of the \"positive feedback loop\" that you have initiated.'})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"The Turning Point\"}),/*#__PURE__*/t(\"p\",{children:[\"With those thoughts in mind we were researching the topic and stumbled upon a very insightful report by GetApp, which you can find \",/*#__PURE__*/e(n,{href:\"https://www.getapp.co.uk/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"here\"})}),\", about top Lead Generation channels that drive quality and quantity leads.\"]}),/*#__PURE__*/t(\"p\",{children:[\"They surveyed\\xa0300 companies in North America to find their lead generation strategies and challenges. What grabbed our attention was the fact that close to \",/*#__PURE__*/e(\"strong\",{children:\"18.4% of salespeople stated that their model to measure ROI is inaccurate\"}),\" and that \",/*#__PURE__*/e(\"strong\",{children:\"69% are likely to invest in predictive analytics to better score leads\"}),\". Those numbers are quite significant as it shows that companies realise the fact they have to focus on \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/turn-new-website-lead-generation-machine/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\" but they don't understand their leads and they don't know exactly when they are losing people's engagement in the sales cycle.\"]}),/*#__PURE__*/e(\"p\",{children:\"After reading the report we just had to know more so we contacted GetApp. They were very kind to provide us with a commentary from Karen McCandless, the researcher that wrote the report. Here is what she had to say:\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"In May 2017, we conducted a\\xa0survey\\xa0of 300 businesses based in North America to find out their main lead generation challenges, the best \"}),/*#__PURE__*/e(n,{href:\"/blog/digital-marketing-channels-for-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"em\",{children:\"channels for generating high quantity and quality leads\"})})}),/*#__PURE__*/e(\"em\",{children:\", new lead gen trends, and the effect of software.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Generating high quality leads was cited by 28% of our respondents' biggest challenge, followed by generating a high volume of leads at 22%. Reasons behind this include lack of budget assigned to lead generation, as well as not knowing or understanding the audience you are targeting. This means that any lead generation efforts will be more generic and less targeted to your target buyers.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"The survey also revealed that many sales and marketers are still not tracking their\\xa0lead generation\\xa0campaigns. This can be attributed to the complexity of tracking different metrics across different channels, as well as a confusion over whose responsibility it is to do this. The lead generation experts who contributed to this report suggested that the marketing department should be tracking campaigns, rather than salespeople. However, businesses are often held back by the manual processes they have in place, or the wrong piece of technology for the job.\"}),'\"']}),/*#__PURE__*/t(\"p\",{children:[\"The take-home is that businesses need the right information in the right time in order to improve the ROI of their lead generation efforts. Following the \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"engagement levels of leads\"})}),\" from prospects to including them in your sales cycle to converting them into paying customers is not an easy task for every company.\"]}),/*#__PURE__*/e(\"p\",{children:\"What the GetApp report and the commentary show is that the most common reasons for not tracking a lead's engagement successfully boils down to the complexity of tracking different metrics across multitude of channels, confusion over who is responsible for that, and using the wrong technology.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Road Ahead\"}),/*#__PURE__*/t(\"p\",{children:[\"Given all the information that we have, it becomes obvious that the only way going forward is investing into a CRM that tracks a lead's engagement over time. This will not only allow you to guide potential buyers across all of your lead generation channels but it will also pinpoint the weakest \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/definition-customer-touchpoints/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"touchpoints\"})}),\" along the way. The latter is probably even more vital as it can ultimately lead to improving customer retention and churn rates of your product/service. If you are still not convinced, here are some of the most eye-opening, CRM statistics for 2017:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The ROI on CRM is approximately $5 to every $1 invested (Baseline)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CRM gives businesses a 65% boost in sales quotas (Innopple Technologies)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A 41% revenue increase is realized with CRM (Trackvia)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CRM is used for email marketing 60% of the time for small businesses (MarketingCharts.com)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leads that are nurtured in the CRM system convert 47% of the time (Annuitas Group)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/improve-free-trial-to-paid-signup/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Conversion rates can improve\"})}),\" by 300% with CRM in place (Cloudswave)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer service can improve by 47% with CRM (Capterra)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Overall, 74% of businesses using CRM report better customer relationships (Software Advice)\"})})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"We\u2019ve written countless articles on topics ranging from marketing to \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation ideas\"})}),\" and everything in between. This time, we decided to write a short piece about the unsung heroes of the Internet \u2013 Alerts!\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is it?\"}),/*#__PURE__*/e(\"p\",{children:\"Alerts, or notifications, are specific messages sent by an agent that contain personalised and actionable content when a pre-determined event occurs. Terminology aside, what it means is that if you are looking forward to something happening, an alert is a great way to get informed the moment it happens.\"}),/*#__PURE__*/t(\"p\",{children:[\"Alert messages first emerged from the study of \",/*#__PURE__*/e(n,{href:\"https://searchdatamanagement.techtarget.com/feature/Personal-information-management-History-and-details\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"personal information management\"})}),\" (PIM),\\xa0the science of discovering how people perform certain tasks to acquire, organise, maintain, retrieve, and use information relevant to them. Those studies first appeared in the 1970's and 1980's when people started realising that computers can \\\"think\\\" and process information and can be used to augment the human intellect.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Who does it right?\"}),/*#__PURE__*/e(\"p\",{children:\"Alert notification is a natural evolution of the concept of RSS (Really Simple Syndication); a type of web feed that makes it possible for people to keep up with websites in an automated manner. In other words, RSS feed helps users keep track of many different websites and provides them only with content of interest.\"}),/*#__PURE__*/e(\"p\",{children:\"Take as an example Google Alerts. It is one of the hidden gems of the search engine colossus. It is a really powerful tool that allows you to keep track of trends, articles, news, jobs, and even when someone is talking about you!\"}),/*#__PURE__*/e(\"p\",{children:\"If you are on the business side, notifications are also a great way of keeping customers engaged with your company. As a marketer, this is one of the hardest parts of the job \u2013 keeping your company viral. With the proper alerts, you can increase the lifetime value of your customers and their retention with something as simple as an e-mail.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why do you need it?\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine how hard it would be to keep up with everything new that is happening if there were no alerts or notifications. You\u2019d have to sift the internet manually through thousands upon thousands of articles and unrelated information for this one page of valuable insights. Horrible!\"}),/*#__PURE__*/e(\"p\",{children:'The good news is that nowadays virtually every organisation offers some kind of alerts in order to inform customers about some new product, event, or an update. As John O\u2019Farrell, well-known venture capitalist, puts it \"This generation already expects invisible automation from companies and the next generation will expect it even more.\" If you are a company, you can\u2019t afford not to use some kind of alerts or notifications to keep your customers informed.'}),/*#__PURE__*/t(\"p\",{children:[\"At \",/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" we\u2019ve also incorporated smart alerts as per countless requests from clients. We use them to inform our customers in real-time about specific companies visiting their websites and the top daily/weekly leads. You can get as specific as \u201Cinform me when I get a visit from a company in the Health industry with more than 200 employees\u201D and get notified via e-mail or even SMS! How cool is that?\"]})]});export const richText3=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Because \",/*#__PURE__*/e(n,{href:{webPageId:\"augiA20Il\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"data driven Lead Generation\"})}),\" is part of the solution we offer, we have spent a lot of time pondering over and perfecting our use of Big Data. LeadBoxer has been in the industry for more than 15 years (both directly and indirectly) and we can say with fair certainty that we have learnt several things during our cumulative \u201Cservice\u201D. But we will be lying to ourselves if we don\u2019t admit that sometimes Big Data can fail you. With that in mind, we wanted to write this piece on how to make sure that your company is using it the right way and it doesn\u2019t lose touch with the individuals that make-up the data sets. In the spirit of honesty, I have to give credit to \",/*#__PURE__*/e(n,{href:\"https://www.martinlindstrom.com/small-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Martin Lindstrom\u2019s book \u201CSmall Data\u201D\"})}),\", because it is what gave me the inspiration for this article. In it, he makes a point that nowadays the corporate world has become blinded by Big Data and this happens\\xa0because \",/*#__PURE__*/e(\"strong\",{children:\"it is incredibly hard to describe emotions using data.\"})]})});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Data does not reflect emotions.\"}),/*#__PURE__*/e(\"p\",{children:\"Martin starts his book with the famous example of LEGO. In 2002-2003 the company was going bankrupt so they used Big Data to determine that Millennials have short attention spans and get easily bored. This led LEGO to make their small, iconic bricks into huge, simplistic building blocks. This change only accelerated their decline so out of desperation, the company decided to go into consumers\u2019 homes to try and reconnect with their once loyal customers. I am not going to reveal much from the book, but in a few words, after meeting with an 11-year-old German boy, they discovered that for children, playing and showing mastery in something was more valuable than receiving instant gratification. This made LEGO pivot again and after their successful movie in 2014 they surpassed Mattel to become the world\u2019s largest toy maker. Now, of course there is much more to the story that is hidden in the background, but the bottom line is that patterns and trends can sometimes be misleading.\"}),/*#__PURE__*/e(\"h2\",{children:\"Correlation is not causation.\"}),/*#__PURE__*/e(\"p\",{children:\"Big Data is all about finding correlation and patterns in human behaviour, but that is not always the whole truth. Take as an example Google; back in 2008 they believed they could use Big Data to predict flu outbreaks and launched a program called Google Flu Trends (GFT). The algorithm analysed search queries with the word \u201Cflu\u201D to follow patterns but it did not take into account unrelated searches. And then in 2013 it failed dramatically by missing the flu season peak of 140 percent. This is not necessarily a failure of Big Data as much as it is a failure of people using it. Call it hubris or simple error of judgement. But the fact of the matter is that correlation is not always causation and sometimes Big Data is simply just too big and not all relevant.\"}),/*#__PURE__*/e(\"h2\",{children:\"Not all data is useful.\"}),/*#__PURE__*/t(\"p\",{children:[\"The problem with Big Data is that you are looking at the data you have collected and not necessarily the data that you need. Sometimes the numbers you have are not interesting or insightful. Or even worse, they are just a vanity metric. Like thinking that a lot of Twitter followers translates into actual real-life influence or that a lot of website traffic leads to high conversion. You only need to take a look at the \",/*#__PURE__*/e(n,{href:\"https://www.promptcloud.com/big-data-industry-report-2016\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Big Data Industry Report\"})}),\" for 2016 by Prompt Cloud to see that the biggest issue for companies is how to get value out of the data they have collected. \"]}),/*#__PURE__*/e(\"img\",{alt:\"leadboxer-big-data\",className:\"framer-image\",src:\"https://framerusercontent.com/images/m1KKWmLnqo2IZljcmWCd3FQT6k.jpg\",srcSet:\"https://framerusercontent.com/images/m1KKWmLnqo2IZljcmWCd3FQT6k.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/m1KKWmLnqo2IZljcmWCd3FQT6k.jpg 1019w\"}),/*#__PURE__*/e(\"h2\",{children:\"What is the take-home?\"}),/*#__PURE__*/e(\"p\",{children:\"Data has become so rooted in our work\\xa0that we sometimes use it almost exclusively. But the examples that I mentioned and all of the others that didn't make the cut to be included in the article, show that it takes something more than data. Organisations need to keep in mind that data does not reflect emotions.\\xa0Correlation does not always equate causation. And just because you have a lot of information\\xa0it does not mean that it is useful or actionable.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you like our observations and this post, you will definitely like working with us. So feel free to \",/*#__PURE__*/e(n,{href:{webPageId:\"v8IWImczI\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"start your trial\"})}),\" or \",/*#__PURE__*/e(n,{href:{webPageId:\"SSdhVamMl\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"schedule a call \"})}),\"with us to talk about your big data challenge. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"This article is part of our three step guide on lead generation basics. For this step, which is the third and final step of lead generation, we discuss how to contact leads. This is arguably the most\\xa0important step, which can be anything from marketing automation to personal contact, because it's where the beginning of a sale truly begins to take shape. A quick recap of what we previously talked about: In the first step, we talked about what a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/definition-lead-hacking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead and lead hacking\"})}),\" is, in the second step we outlined the process of \",/*#__PURE__*/e(n,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead qualification\"})}),\", and now we will share\\xa0the best practices of lead contacting.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Do You Do Once You've Identified a Lead?\"}),/*#__PURE__*/e(\"p\",{children:\"This article is about what to do once you've identified a lead. While there is no absolute answer to this, there are\\xa0few things you should be considering to make the strongest introduction possible. The items you should be considering include:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead name (a person or company)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Contact details\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Subject matter\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You will need 1 and 2 (pre-conditions) in order to make contact and talk (step 3).\"}),/*#__PURE__*/e(\"h3\",{children:\"Customer example question:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CI have a question regarding on how to follow up on possible leads. What if I notice a company is coming back regularly to check out our services, how can I best contact this company? Mail, phone? I don\u2019t want to look like a stalker. Is there any proven strategy or best practices on this subject?\u201D\"})}),/*#__PURE__*/t(\"p\",{children:[\"Much depends on your company\u2019s sales workflow. Is your product high-end \u2013 with service contracts, or are you targeting SME (small and medium enterprise) clients. How long is your sales cycle, do you provide a demo, do you have a dedicated sales team to contact leads, etc.\\xa0These parameters will define the structure of the dialogue. In some cases the lead will get in touch with you, and in some cases you will be initiating contact. \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead generation software\"})}),\" (keeping track of potential clients) helps in both scenarios because you can see what your lead is doing (what they are interested in) and their level of interest. \u201CStrike while the iron is hot\u201D. Once you have contact points and subject matter, you should make contact. Try a combination of both telephone and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"email\"})}),\". Telephone takes more energy, and is more effective when you actually get to speak to the right person. We\u2019ve learned that a combination of both telephone and email works best. We\u2019ve also learned that, in terms of best practices, you want to make an initial call (or email) that is short and sweet. Narrow the conversation down to a single deliverable, if possible. Important: once you make a promise, any promise, no matter how small \u2013 make sure you absolutely 100% follow-up. This is trust-building.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Can LeadBoxer Help You to Contact Leads\"}),/*#__PURE__*/t(\"p\",{children:[\"LeadBoxer, or any other \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\" software, automates the process of determining who to call and/or email. Many established B2B sites receive hundreds or even thousands of visitors (potential leads) on a weekly basis. Time is often of the essence here. It is not humanly possible to screen all traffic, although it may be a good idea to have different people sort traffic, and do the actual contacting. This is where the software comes is. By \u201Cqualification\u201D we mean an automated system for sorting potential leads and ranking them based on qualifying metrics. Allowing you to contact leads which you might have otherwise missed.\"]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Contribution from freelance writer Jackie Wills\"}),/*#__PURE__*/t(\"p\",{children:[\"Anyone involved in sales and marketing knows that developing sales through \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/how-to-cold-call-effectively/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cold calling\"})}),\" (cold leads) can be a thankless and frustrating task. In the modern age, though, an effective digital marketing strategy can mean that prospective clients already know all about your business and are ready to convert into customers with just a little encouragement. Welcome to the world of warm leads. An effective web presence and strong social media engagement means that the word is already out there regarding your business. People will be aware of your service and your unique selling points, and the whole sales dynamic becomes easier and more successful. This means\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),/*#__PURE__*/e(n,{href:\"https://www.onblastblog.com/increase-your-conversion-rate/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"better conversion rates and less time wasted\"})}),/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"on trying to develop interest in your product or service from scratch.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Is cold calling dead?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Everyone has experience of a cold call, whether it is a telephone call from a double glazing company, an unsolicited email offering you car insurance or a catalogue through your letterbox. \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/cold-calling-is-dead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Cold calls\"})}),\" do generate some sales leads, or nobody would be doing them, but generation and conversion rates are poor. An increasing number of people block unsolicited calls and emails, and there is a school of thought that\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),/*#__PURE__*/e(n,{href:\"https://blog.hubspot.com/sales/lead-generation-alternatives-to-cold-calling#sm.00001mv5w1leoocnpvkax6esj7wwu\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cold calling is no longer worth the effort\"})}),\". In the majority of cases, cold calls get you off on the wrong foot with the customer and put you at an instant disadvantage. They are suspicious of you and your motives, they never asked you to call and you probably interrupted them in the middle of dinner. Not the best start for a successful future.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are warm leads?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/understanding-warm-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"A warm lead\"})}),\" is someone who has already shown an interest in your product or service. They might have taken a look at your website or signed up for an email newsletter. Or perhaps they have followed you on \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social media\"})}),\" or read an article or blog post that you have published. At the very least, you can be confident that warm leads are aware of and are interested in your product or service and have demonstrated an interest in learning more about it. They are far more promising than cold leads, as the initial \u201Cfoot in the door\u201D part is not necessary. There will not be the same level of suspicion and reluctance to engage. Many warm leads will approach you, rsocather than you having to chase them, but there are others that just need a little push in the right direction.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Getting hotter - qualified leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(n,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"qualified lead\"})}),\" is one that is a step further on in the buying cycle. While warm leads are aware of what you have to offer, a qualified lead is one that specifically needs that product or service. For example, if you operate an Italian restaurant in New York, then warm leads might be those who look at your social media pages and sign up for newsletters. They know something about your restaurant, and might be prepared to give it a try if they were in the neighborhood. Compare this with someone who has googled \u201CItalian restaurant in New York\u201D - this is a qualified lead, as it is someone who is specifically looking for a service just like yours.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Focus on Warm Leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"SEO experts\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),/*#__PURE__*/e(n,{href:\"https://www.searchenginejournal.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Search Engine Journal\"})}),/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"carried out some research on warm leads versus cold, and the results are remarkable. They concluded that search-driven leads have a 14.6% close rate compared to just 1.7% for cold leads. This is simply because warm \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-versus-prospecting/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"leads are already better prospects\"})}),\". Cold calls mean a lot of wasted time on prospects who have given no thought to your offering.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Identifying warm leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"The digital age is all about \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/when-big-data-goes-wrong/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"big data\"})}),\". There is more information available regarding every part of a business than ever before. Everyone who clicks on a link, conducts a search or uses an app leaves a unique data stream. The amount of data that\u2019s being created and stored every day is truly mind-boggling, and it just keeps growing. The company that \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"makes the best use of the data\"})}),\" at its disposal is the one that will gain an edge over its competitors, but in the grand scheme of things, only a small percentage of data is actually analyzed and used to make critical insights. By making use of\",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(o.a,{children:[\" online\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"lead generation tools\"]})}),\",\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"you can identify who is visiting your website and why. This gives you some useful information as to what people are looking for, and how they are driven to you. It provides a ready-made list of warm leads for you to develop into paying customers.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Evaluating your best leads\"})}),/*#__PURE__*/t(\"p\",{children:[\"You can achieve unprecedented conversion rates by using the latest\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"proprietary \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/data-driven-lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(o.a,{children:[\"algorithms\",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"to rank those warm leads\"]})}),\" and make sure you focus on the ones that are likely to bring the highest prospects of a completed sale. Traditional sales strategies have relied on what is known as the \",/*#__PURE__*/e(\"strong\",{children:\"BANT\"}),\" approach to evaluate leads. In short, this evaluates the following parameters:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Budget: does the potential lead have the funds available to buy your product or service?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Authority: is your prospective buyer in the position to make the purchase decision, or will they have to seek approval from somebody else?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Need: do they have a specific need that the product or service will satisfy?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Time frame: are they in the market for your product now, or at some future date?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Conceptually, there is nothing wrong with the \",/*#__PURE__*/e(\"strong\",{children:\"BANT\"}),\" approach, and it has become the go-to sales qualification methodology. However, it does have certain flaws and limitations. For example, the implication is that Budget is the first and most important consideration, when in reality, most people will agree that Need is most important. What is it that people want, what problems are they facing or questions do they seek answers to that have driven them to your business? Customer need should really be the first consideration of anyone in sales, and in order to understand that, you need to know your customers.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Understanding your customers\"})}),/*#__PURE__*/t(\"p\",{children:[\"Customer personas are the basic characteristics of your customer base. They might include basic demographic information such as age, gender, income level and employment status, as well as non-identifiable \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/psychographics-for-b2b-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"personal data, including geographic location, personal goals, past behaviour and lifestyle\"})}),\". Through personas, you also learn why they are looking to interact with your business and what needs they think you can satisfy. This information is of critical importance as it helps you decide where to focus your marketing efforts. Traditionally,\",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/disc-profiling-method/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" companies have defined their most valuable customers\"})}),\" as those who spend the most money. However, that may be over-simplistic, and there are plenty of other factors to consider, including the following:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Acquisition costs: How much did you have to spend on sales and marketing to win this type of customer? If acquisition costs are high and returns are low, then it could be time to rethink your methods.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Retention costs: What do you need to do in order to keep your customers? Do they expect a large amount of communication, support or training? In general, acquisition costs are higher than retention costs, so it makes sense to do whatever you have to, in order to maintain a close relationship with your customers and give them no reason to look elsewhere.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Average purchase size: On average, how much does your customer spend on a single purchase? Consider this question not just in the aggregate, but by each persona or customer type. Bear in mind that people often make purchasing decisions on the basis of value, not just on price. Ask yourself whether you might sell more to any customer segments through carefully targeted promotions and by developing an awareness and interest in other product lines. Social media coverage can be great for promotions like this.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lifetime value: Single purchases are great, but repeat purchases are better. How much does each segment spend with your business over the course of their lifetime? This metric says a lot about the overall relationship that you have with your customers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer satisfaction: To what extent are your customers satisfied with your product or service offering? Can you identify groups of satisfied and dissatisfied customers? If so, what makes one group happy and the other group unhappy? This is a great way to identify areas for improvement, or it could be a case of needing to communicate better to manage customer expectations.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Value alignment: Are your target customers actually the people who are buying from you? If not, then who is? Knowing this will help you to further refine your customer segments, and to make sure you are perfectly aligned.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"By examining the above metrics, you will have better knowledge than ever about your customers. Armed with this knowledge, you will be in the ideal position to develop those leads that can bring real long-term success to your business and ensure you maintain that all-important competitive edge. In our next article that you can find \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"here\"})}),\", we have discussed our best Lead Generation strategies for 2017.\"]})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"LinkedIn is the world's 4th most popular social network. As a professional social network, LinkedIn is the most popular among salespeople. LinkedIn is our favourite \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/generate-leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social platform\"})}),\" to use, so it was just a matter of time before we wrote a piece about it. This is definitely not the only time we will talk about its usefulness but today, we wanted to talk a little bit about how to contact leads with LinkedIn.\"]}),/*#__PURE__*/e(\"h3\",{children:\"What can you do with leads identified by LeadBoxer?\"}),/*#__PURE__*/t(\"p\",{children:[\"Scenario: you have installed the LeadBoxer lead pixel into your website. A few days later, you have a list of \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/solutions/online-lead-generation/automatic-lead-scoring/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"companies who are interested in your products and services\"})}),\". You are not 100% convinced that\\xa0you want to call them up and say \u201CHey, I saw you clicking around on our website, what\u2019s up?\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"People are looking for specific information. Therefore, if you can help them get the information that they need, you are helping them, not bugging them.\"}),/*#__PURE__*/e(\"p\",{children:\"In this case, we recommend an indirect approach as you can see below.\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Best Practises\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1.\\xa0When you see that a company has visited your website, target them through LinkedIn\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"(obviously, you can use any alternative to LinkedIn - which is just the example given here).\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. The strategy is to know that a company is interested - and give them information that makes them aware of your services. Keep in mind that if a lead is actively looking for a solution to their problem, they will appreciate good information.\"})}),/*#__PURE__*/e(\"p\",{children:\"Note: surfing behaviour is Goal-Oriented. People do not visit (B2B) websites because they are curious as to what they look like. People are looking for specific information. Therefore, if you can help them get the information that they need, you are helping them.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Use lead/visitor activity (click streams) to know what your leads are actually interested in and speak to the content/ subject-matter of the pages they visited. \"})}),/*#__PURE__*/e(\"p\",{children:\"In other words, use a prominent bit of the text on the pages visited in the subject heading of your communication. This will immediately capture the person's interest much more effectively than sending a generic sales pitch.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"4. Locating decision-makers - if your product/ service is related to staffing, find the person(s) responsible for Human Resources.\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"Meaning: locate the company on LinkedIn and then you research who is responsible for Human Resources, etc.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"5. You can then advertise via LinkedIn in order to post content on that person/ company's LinkedIn personal feed.\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/leads-on-linkedin/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Click here\"})})}),/*#__PURE__*/e(\"strong\",{children:\" for a blog post we wrote on LinkedIn advertising.\"})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Step-by-step\"}),/*#__PURE__*/e(\"p\",{children:\"a) locate the company identified by LeadBoxer on LinkedIn b) find the person or persons responsible for the problem you solve c) send a LinkedIn invite request d) OR use Chrome extension called (email) Hunter - to locate their email address and email them e) OR send relevant materials via LinkedIn advertising (see above)\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When sitting down to write a new post, I ran through a plethora of ideas. We\u2019ve been focusing a lot on \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/ces-2017-rumors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"CES 2017 \"})})}),/*#__PURE__*/e(\"span\",{children:\"recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and the mistakes that a lot of startups make when creating their on-boarding flow. I then thought about what mistake is most commonly seen during user on-boarding experiences: giving product tours.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Why Product Tours Don't Work\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Giving product tours doesn\u2019t work for user on-boarding. \"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"On-boarding need to be focused on showing new users how they immediately gain value from the use of the product. This can be done most simply by somehow rewarding users for taking the first step towards product success. Rewarding doesn\u2019t necessarily mean giving somebody something such as a monetary incentive, but rewarding them with what they want from your product. \"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When people get exactly what they want fast, it makes the first-time use of a product a lot more compelling and it gives users a reason to continue learning about it.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"An on-boarding flow is compelling when it\u2019s not built with the goals of a company in mind. It\u2019s built when the needs of the user comes first.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Think about this for a minute\u2026 imagine that you\u2019ve just joined a new company and the first thing they say is \u201Ctake a tour!\u201D That sounds both complex and not very fun! Forcing people through a learning flow isn\u2019t a very motivating reason to continue the on-boarding experience of a product\u2026 and it makes potential users stop the whole process.\"})}),/*#__PURE__*/e(\"h2\",{children:\"Show Value Immediately\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When building or refining your on-boarding flow take a lot of time to think about how you can create immediate value for your new users. What is the one task that a person can do that makes it a valuable product? Once they\u2019ve completed one task, get them to do another, then ask them to do another, and then ask them to do another, and so on.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"To figure out which tasks are most important for demonstrating value, you can write down all of your product features. Once your product features are written out, order the features by their importance (which features will generate the most value to users?).\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"Now that you have your list of features, which are most likely to show value to your new users immediately? That's right, those you need to focus on!\"})]}),/*#__PURE__*/e(\"h2\",{children:\"The Take-Home\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"The whole point of this post is to drive home the notion that you need to show value immediately. A product tour doesn\u2019t show value, but rather makes your product look complex. A product tour doesn\u2019t let the new user have that \u201Caha!\u201D moment that drives them towards becoming a great long-term customer.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"To figure out if you\u2019re showing value immediately, make sure you\u2019re thinking about your product as a user and not a company, research your customers needs, and make sure you understand what motivates people to want to use your product.\"})]})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The single most important metric that a SaaS company can track is customer acquisition costs (known as \",/*#__PURE__*/e(\"em\",{children:\"CAC\"}),\"). If you aren\u2019t calculating CAC right, or worse, not even calculating it, it\u2019s absolutely vital that you take time to understand this. If you\u2019re acquiring customers at a drastically unsustainable cost, your business is bound to fail.\"]}),/*#__PURE__*/e(\"p\",{children:\"The more precise you can get on your awareness of your CAC, the easier it will be for you to scheme up ways to generate more profit for your company. Once you\u2019ve calculated your CAC, it will be considered healthy if it\u2019s three times less than your customer lifetime value. Meaning that if it costs you $25 to acquire a new user, you should be able to generate at least $75 of revenue from the user during their lifetime as a customer of yours.\"}),/*#__PURE__*/e(\"p\",{children:\"Companies that miscalculate CAC with skewed numbers are making a potentially dangerous mistake. The wrong CAC number leads to incorrect ad spending and incorrect growth planning. It will steer you incorrectly on your path towards monetization. You can\u2019t afford to miscalculate your customer acquisition costs.\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to make sure you\u2019re calculating customer acquisition costs correctly:\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Before we really start digging in, we want to note that this article is aimed at SaaS startups. This is because they require a lot more capital to get started. However, the lessons we\u2019re sharing are useful for any business owner or marketer who wants to make sure their business is growing sustainably.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Since we are focusing on SaaS companies, it\u2019s great to remember that total revenue from each customer is likely going to come from a subscription. When revenue comes from a subscription, this means that not all revenue is going to be immediately seen by the business. The amount of time that it takes for a SaaS company to return money spent on custom acquisition include:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Amount Spent to Acquire the Customer.\"}),/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\" When you first acquire a new customer, they\u2019re simply paying back your cost to acquire them. Once a customer has paid back the amount you spent to acquire them, you\u2019ve started to generate profit.\"})})]})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The Way You Monetize Your Customers.\",/*#__PURE__*/e(\"span\",{children:\" Monetizing your customers means giving them offerings at exactly the right pricing. You need to have customers give you enough money where you can generate profit, while being in a zone that leaves customers feeling like they\u2019re getting value for what you offer. With this in mind, make sure you\u2019re not picking random \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/price-new-product/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"prices for your product\"})})}),/*#__PURE__*/e(\"span\",{children:\". Ask customers what they expect to pay for a product like yours.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"How Long Are Customers Staying Customers?\"}),/*#__PURE__*/e(\"span\",{children:\" If your customers are staying and paying for your product for a long time, their lifetime value (LTV) will be higher and you\u2019ll be able to come up with ways to extract additional revenue from each of these customers.\"})]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The three bullets above are all a great reminder that the goal of a SaaS company is to have the period in which a customer pays you back for your costs to acquire them be as short as possible.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To get a more firm understanding on this, we recommend calculating your months to CAC payback. You can do this with the formula below: \"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Acquisition Costs - Month Return\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2Md2QsiAwSkSG93IrnoYfHUQLNY.png\",srcSet:\"https://framerusercontent.com/images/2Md2QsiAwSkSG93IrnoYfHUQLNY.png?scale-down-to=512 512w,https://framerusercontent.com/images/2Md2QsiAwSkSG93IrnoYfHUQLNY.png 761w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Once you know how long it takes to get paid back, you\u2019ll want to compare this to your customer lifetime value (LTV). To calculate your LTV, you follow the formula below:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Acquisition Costs - Lifetime Value\",className:\"framer-image\",src:\"https://framerusercontent.com/images/UE2BJvBrobVezVtsNLTcenMEdas.png\",srcSet:\"https://framerusercontent.com/images/UE2BJvBrobVezVtsNLTcenMEdas.png?scale-down-to=512 512w,https://framerusercontent.com/images/UE2BJvBrobVezVtsNLTcenMEdas.png 760w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"As we mentioned earlier, you\u2019ll want your lifetime value (LTV) customer acquisition costs (CAC) to be 3:1. You want your customer acquisition cost to be 1/3rd of the amount of the lifetime value of a customer.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To really drive this notion home, let\u2019s go through a hypothetical example of the formulas above in action, with an imaginary company.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The company, which we will call GloboWorld, earns an average of $3,000 per customer, per month. They have a gross margin of 70% and their cost to acquire a new customer is $8,400. Each month, 5% of GloboWorld\u2019s customers churn. This leaves the average lifetime value of a customer at $42,000. GloboWorld has has a LTV to CAC ratio of 5 (nice job, GloboWorld!) and it takes them only 4 months to recover the amount that they spent to acquire their new customer.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"In our example company above, GloboWorld has a very healthy business. In just four months they are getting the money that they spent to acquire a new customer back. Once they recover their CAC, they can reinvest money back into their business to help accelerate its growth. This company has the potential to grow very fast.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"This example does a great job reminding us the importance of monetization. The more efficiently you can monetize your customers and create value for them, the faster your company will grow. \"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Common Customer Acquisition Cost Mistakes:\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The customer acquisition cost formula is pretty simple. It is the following:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Customer Acquisition Costs\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pnqxsEr4ctoVcJz072Q0i3MWjcc.png\",srcSet:\"https://framerusercontent.com/images/pnqxsEr4ctoVcJz072Q0i3MWjcc.png?scale-down-to=512 512w,https://framerusercontent.com/images/pnqxsEr4ctoVcJz072Q0i3MWjcc.png 668w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Because this formula is so simple, it makes it a lot easier to make an error. We are going to look at four common errors that companies make when calculating their customer acquisition cost.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CAC MISTAKE #1:\"}),/*#__PURE__*/e(\"span\",{children:\" Thinking paid acquisition is the only advertising expense. You have more expenses than that. All marketing costs count as a customer acquisition expense.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CAC MISTAKE #2:\"}),/*#__PURE__*/e(\"span\",{children:\" Forgetting to include every single marketing cost you have. If you don\u2019t include costs related to SEO, content marketing, lead scoring, \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"data enrichment\"})})}),/*#__PURE__*/e(\"span\",{children:\", web hosting, and similar, you are calculating an incorrect CAC.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CAC MISTAKE #3: \"}),/*#__PURE__*/e(\"span\",{children:\"If you forget to include the salary of all customer acquisition-related employees, you\u2019re calculating CAC wrong. Make sure you\u2019re including sales team members and salaries of marketing managers when calculating your customer acquisition costs.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CAC MISTAKE #4: \"}),/*#__PURE__*/e(\"span\",{children:\"If you are counting new accounts that aren\u2019t paying as acquired customers, you\u2019re making a huge mistake. Users who are not paying and are in free trials are not customers. They aren\u2019t customers because they haven\u2019t committed to anything. Calculating CAC with non-paying customers will radically skew your numbers incorrectly. Free users are not customers and should not be included in your CAC calculations.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The four mistakes above show how a simple error can throw off your entire CAC calculation and steer your business in the wrong direction. The details matter when it comes to calculating CAC, so make sure you\u2019re paying attention to everything and thinking though all costs your business incurs to acquire a new customer.\"})}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'[et_pb_cta _builder_version=\"3.4.1\" title=\"LeadBoxer can help you reduce your CAC\" button_text=\"Start Now !\" button_url=\"/signup\" custom_button=\"on\" button_text_size=\"22\" button_bg_color=\"#0082c6\" button_bg_color_hover=\"#153f91\" body_font_size=\"18\"]'}),/*#__PURE__*/e(\"p\",{children:\"Get more insight into online users and behaviour, turn your data into customers.\"}),/*#__PURE__*/e(\"p\",{children:\"[/et_pb_cta]\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"After installing the LeadBoxer \"}),/*#__PURE__*/e(n,{href:\"https://docs.leadboxer.com/article/66-lead-pixel\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Lead Pixel \"})})}),/*#__PURE__*/e(\"span\",{children:\"onto your website, you\u2019ll instantaneously see your web traffic turn into quality sales leads. Your lead generation efforts have magically taken a positive and noticeable turn. With all of these new leads coming your way, it\u2019s only natural to ask, \u201Chow can I best turn these leads into sales?\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"One of the best and most unique ways to turn your LeadBoxer data into sales is to launch a targeted sales campaign on LinkedIn.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"To launch a \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/make-linkedin-ads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn campaign\"})})}),/*#__PURE__*/e(\"span\",{children:\" using your LeadBoxer data, you will start with your list of leads. You\u2019ll take your list of leads and add them it into LinkedIn to create a highly targeted sales campaign.\"})]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"In this post, we are going to discuss how to reach companies, the people you want to reach, and the companies that \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_LeadBoxerLinkedIn&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\" has identified from your website traffic.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"We are going to discuss this because \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data-platforms-everything-you-need-to-know/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"having a list of companies interested in your products and\"})})}),/*#__PURE__*/e(\"span\",{children:\" services is very powerful information. Having the list of companies is fantastic because you\u2019ll see which companies are browsing your site (and even what products or services they look at most). This means that even if you don\u2019t have individual contact details for people at a company, you can still creatively target the people who matter most at the companies.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/contact-leads-with-linkedin/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn\"})})}),/*#__PURE__*/e(\"span\",{children:\" makes it extremely easy to target the people that you want to reach, especially when you use your LeadBoxer data. You target people by creating Sponsored Content or ads that display on the content feeds of the people who work at those companies. You can say that you want to reach Marketing Managers at Google-- and then Google Marketing Managers would end up seeing your ads.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To meaningfully reach the people that you want to reach, you have a variety of options to hone in on your targeting. The criteria by which you can target people using paid acquisition on LinkedIn are:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Company Name\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Company Industry\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Company Size\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Job Title\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Job Function\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Job Seniority\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Member Schools\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Fields of Study\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Degrees\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Member Skills\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Member Groups\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Member Gender\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Member Age\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Years of Experience\"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The two main types of ads that you would use to reach people are:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Sponsored Content (for example sharing your blog posts and articles)\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Text Ads (more traditional pay per click)\"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Before we dive into setting up your LinkedIn ads, it\u2019s worth noting that LinkedIn advertising can be somewhat expensive. However, if you set up campaigns well, this high cost won\u2019t matter because you will see a high return on investment.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"To get started, go to \"}),/*#__PURE__*/e(n,{href:\"https://linkedin.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn.com\"})})}),/*#__PURE__*/e(\"span\",{children:\". From here, you\u2019ll browse to the top left of the screen where you will see text that says \u201CBusiness Services.\u201D You will scroll over that and click on the link that says \u201CAdvertise.\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Once the advertising page has loaded, you will click on \u201CCreate a campaign\u201D and decide which type of ad you would like to me.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"From here, you will decide which content of yours you would like to sponsor. The item(s) of content that you select will be what your target audience will see.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Once you have selected which content you would like to promote, you will then decide on your audience criteria. Here are a few of the variables you can decide from:\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"In the example below, we have show what happens if we were to make our ads target a company called Salesbox CRM.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"From here, we will want to target people who have a specific role at Salesbox CRM. We\u2019ve decided to have our LinkedIn ads show for the sales manager.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Then launch your campaign! It\u2019s as simple as that. This campaign will only show for a handful of people, but it will be ultra precise. You want have your ad seen by 10,000 people, but rather the couple of people that can successfully make the buying decision to use your product or service. Your return on investment should ultimately be higher when your targeting so is focused.\"})}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"It\u2019s extremely hard to make LinkedIn ads that actually work. Targeting can be confusing and LinkedIn ads are typically much more expensive than other platforms. Because there is a decent amount of risk in starting LinkedIn advertising, you may decide not to dabble in experimenting with it at all.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"To mitigate some of the risk, we are going to explain exactly how to make LinkedIn ads that actually work. When you create LinkedIn ads that work, you will be able to successfully increase your company's visibility and generate new, quality leads.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Why should\\xa0you use LinkedIn ads?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"You should\\xa0use LinkedIn ads because of the size of LinkedIn\u2019s platform. There are over 350 million users who have profiles filled with useful information such as work title, company they work at, and more. Because LinkedIn has such valuable professional information about people, it can be a fantastic way to put your product or service in front of the right people.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"However, to really reap the \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/leads-on-linkedin/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"benefits of LinkedIn advertising\"})})}),/*#__PURE__*/e(\"span\",{children:\" you will need to be spending more than $25,000 per quarter on LinkedIn ads. When you are spending at a higher volume you receive advertising tools on the site such as: Sponsored InMails, Sponsored Groups, and Lead Accelerator.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"If you have a smaller budget, you may want to look at\"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/generate-leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\" Facebook ads instead\"})})}),/*#__PURE__*/e(\"span\",{children:\". You\u2019ll be able to do a similarly targeted campaign using Facebook Newsfeed ads. \"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Another route is Sponsored Tweets on Twitter.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"Price is a large barrier to entry when it comes to LinkedIn ads. They tend to be more expensive than any other social platform, but for a good reason. If you\u2019re able to accurately use their targeting options the higher price is worth it because you\u2019ll have a high return on investment. \"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"You\u2019ll have a high return on investment because you can launch more micro campaigns. Instead of making campaigns that 100,000 people see, you\u2019ll be able to do 100 campaigns that each reach 1,000 people. The micro-campaigns that you can do on LinkedIn can ultimately reduce marketing costs and provide you with easier to digest analytics.\"})}),/*#__PURE__*/e(\"h2\",{children:\"How do you set up ads on LinkedIn?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"To set up ads on \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/contact-leads-with-linkedin/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LinkedIn\"})})}),/*#__PURE__*/e(\"span\",{children:\", you have two options. You can go the cost per click (CPC) route or do pay per impression (PPM).\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"You would want to go with CPC when you are launching a Sponsored Content campaign. This is because a lot of people don\u2019t click sponsored updates, so you wouldn\u2019t want to pay for impressions. You would only want to pay for the people that actually engage with your content. Additionally, using this tactic with micro-campaigns, you\u2019ll be able to serve ads to people until they finally click. It allows you to improve brand recognition and awareness.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"How do you make your LinkedIn ads be brilliant?\"}),/*#__PURE__*/t(\"h3\",{children:[\"Tip 1: Start with your demographics\",/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To set up ads on LinkedIn you need to start by thinking about your targeting. Who exactly do you want to see your ads? Think about your target demographic and select that characteristics that will get your brand in front of their eyes. The characteristics will be job title, job function, industry, geography, age, gender, seniority, company size, company name or even LinkedIn Group membership.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Tip 2: Make sure your ads are click-worthy.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When designing the creative of your ads, make sure everything about it makes it as click-worthy as possible. Think about every element intimately and think about if what you\u2019re doing is compelling. When your ad is compelling, it will get people\u2019s attention and make them want to learn more about your company.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Tip 3: Create multiple ads.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When you\u2019re creating your campaigns on LinkedIn, don\u2019t just launch your campaigns with one ad in them each. Create up to 15 ads for each campaign. The more ads that you create for each campaign, the easier it will be to optimise your campaigns for the most success. LinkedIn will even assist you with this optimisation by automatically reducing the frequency of poor performing ads.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Tip 4: Make landing pages.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When people click on your ads, you want them \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/best-lead-generation-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"landing on a remarkable page\"})})}),/*#__PURE__*/e(\"span\",{children:\" that is highly focused. You need to \u201Cwow\u201D people and make them convert into a lead. When a person converts into a lead, you can funnel them through your sales flow.\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"If you really want to incentivize people to convert into a lead on your \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/what-is-a-landing-page/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"landing pages\"})})}),/*#__PURE__*/e(\"span\",{children:\", you can offer them discounts, special offers, and similar. But, to claim an offer, they need to hand over their email address to you. Once people share their email address with you, you can start selling them.\"})]}),/*#__PURE__*/t(\"h3\",{children:[\"Tip 5: Use analytics to understand your ads\",/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"You should use analytics tools, such as Google Analytics, to understand how people who are clicking on your ad are engaging with your content. Track how long people are on your site, if they\u2019re bouncing fast, and more (learn more about important metrics to track \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/google-analytics-metrics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"here\"})})}),/*#__PURE__*/e(\"span\",{children:\").\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Tip 6: Enrich your leads.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"You can automatically enrich your website traffic and form information using \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_MakeLinkedInAds&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\". Using LeadBoxer, you can see exactly who is on your website and learn a plethora of useful about people are submitting forms on your site. If you use LeadBoxer, you have no excuse not to close the deal. \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_MakeLinkedInAds&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Click here\"})})}),/*#__PURE__*/e(\"span\",{children:\" to learn more about LeadBoxer.\"})]})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google Analytics because other metrics give you the opportunity to seek out revenue growth opportunities.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"For SaaS companies, there are three metrics in Google Analytics that you should be paying attention to. All three of these metrics will help you understand \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-engagement-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"customer and website visitor engagement\"})})}),/*#__PURE__*/e(\"span\",{children:\". When you understand key engagement metrics, you will find ways to keep people on your site longer and successfully push them towards your sales funnel.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"These are the three most important metrics for SaaS companies:\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pages Per Session\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Tracking the pages per session is extremely important. This is the average amount of pages that a person looks at on each visit to your website. The more pages that your visitors view per session, the more engaged they are with your website and content.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To improve the amount of pages that a person visits, you can include smart and strategic links on your site. Additionally, make your pages engaging, informative, and well-designed. Make the most important information immediately visible, so that users are instantly comfortable and feel like your page may be a right fit for what they were looking for.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Events by Session\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"It\u2019s not uncommon for SaaS websites to have only a handful of pages. Because of this, examining the amount of events that happen on each website session can be a really smart idea. You\u2019ll have to add events to your pages, but you can do things such as track if people are clicking to search, clicking a submit button, click photos, and more.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"If you would like to set up events on your pages, it\u2019s fortunately not very difficult. You don\u2019t need coding skills and can implement event tracking speedily. \"}),/*#__PURE__*/e(n,{href:\"https://support.google.com/analytics/answer/1136960?hl=en\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Click here\"})})}),/*#__PURE__*/e(\"span\",{children:\" to learn how to add Google Analytics events tracking to your pages.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Average Session Duration\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Tracking the average duration of a session is a great way to understand how effective your webpages are. The longer that a person stays on your website, the more likely it is that they\u2019re liking what they\u2019re seeing and staying engaged with your content.\"})}),/*#__PURE__*/e(\"p\",{children:\"The longer that people spend on your website during a visit, the more value they\u2019re getting out of what you offer. Think of your own Internet browsing habits in regards to this. When you\u2019re on a website that you don\u2019t like, you probably just go to one or two pages. When you like a website a lot, you end up visiting dozens of pages. When you\u2019ve interacted with dozens of web pages on a site, you\u2019ve perhaps ended up coming back to that website multiple times.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To improve the average amount of time that people spend on your website, you should make sure you have informative content (don\u2019t have too much marketing fluff!), strong images, and clearly explain how your product can help.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"BONUS: Turn improved engagement into sales leads\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When you have improved website engagement, it\u2019s only natural that you\u2019re going to begin to see more qualified traffic end up on your website. You should be able to learn about your qualified traffic so that you can greatly improve your \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/sales-outreach-using-ai/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"sales outreach\"})})}),/*#__PURE__*/e(\"span\",{children:\" efforts. To learn about your newly attracted and engaged qualified website traffic, you can add \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_ImportGAMetricsforSaaS&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\" to your website. LeadBoxer takes about 30 seconds to add to your website and will have a MASSIVE impact on your revenue. You\u2019ll discover new, big clients for your SaaS product. \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_ImportGAMetricsforSaaS&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Click here\"})})}),/*#__PURE__*/e(\"span\",{children:\" to try LeadBoxer for free.\"})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Finding good marketing advice online can be a tricky task. There is a lot of advice out there, making it hard to decide which advice is quality and which isn\u2019t worth your time. To help you on your quest to find good online marketing advice, we\u2019ve decided to share 7 marketers to follow who will help you grow your business.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The 7 marketers that we suggest you follow articulately and concisely share thoughts and marketing tactics that will help you unlock new business growth opportunities. You\u2019ve likely heard of one or two of them before, but we\u2019re sure you\u2019ll learn about some new great marketing professionals in this post.\"})}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-text-alignment\":\"left\"},children:/*#__PURE__*/e(\"strong\",{children:\"Here are the marketers you should follow:\"})}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Neil Patel\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Neil Patel is the founder of some well-known companies, such as: Hello Bar, Kissmetrics, and Crazy Egg. He has an impressive client list that includes companies such as: GM, Amazon, NBC, Viacom, and HP. By following him, you will expand your knowledge on web analytics, marketing and conversion tracking/optimization, and more.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The best ways to follow him are:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://neilpatel.com/blog/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"NeilPatel.com\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.kissmetrics.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Kissmetrics blog\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://blog.crazyegg.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"The Daily Egg\"})})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"One notable quote from Patel is, \u201CDon\u2019t expect things to be handed to you or for doors to open up when you want them to. You have to be a go-getter and if you aren\u2019t one, you better learn how to become one.\u201D\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Melissa Mackey\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Melissa has been a marketer since 1988, and a pay per click (PPC) marketer since 2002. She has a vast amount of proven online marketing knowledge, which makes her wisdom extra valuable. Right now, she is the Search Supervisor at the largest B2B agency in the world, gyro. Her specialty is helping clients achieve maximum ROI from their paid search marketing efforts.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The best way to follow her are:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Melissa\u2019s blog, \"}),/*#__PURE__*/e(n,{href:\"https://beyondthepaid.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Beyond the Paid\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Contributor to \"}),/*#__PURE__*/e(n,{href:\"https://searchenginewatch.com/author/melissa-mackey/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Search Engine Watch\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Contributor to \"}),/*#__PURE__*/e(n,{href:\"http://www.thesempost.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"The SEM Post\"})})})]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"One notable quote from Mackey is, \u201CI do this as well -- at a minimum, I\u2019ll visit competitor landing pages and take screen shots to share with our clients. Often, we get ideas from competitor landing pages -- or at least we learn what not to do.\u201D\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Avinash Kaushik\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Avinash is a speaker, author, and entrepreneur. He has an impressive range of knowledge that both beginners and advanced marketers can learn from.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"His entire job is now helping marketers understand data and analytics. He does this as Google\u2019s digital marketing evangelist and also the cofounder of \"}),/*#__PURE__*/e(n,{href:\"https://marketmotive.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Market Motive\"})})}),/*#__PURE__*/t(\"span\",{children:[\". Additionally, he has authored to bestselling books titled, \",/*#__PURE__*/e(\"em\",{children:\"Web Analytics 2.0\"}),\" and \",/*#__PURE__*/e(\"em\",{children:\"Web Analytics: An Hour a Day\"}),\".\"]})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Most of Avinash\u2019s tips and knowledge can be read on his blog, \"}),/*#__PURE__*/e(n,{href:\"https://www.kaushik.net/avinash/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Occam\u2019s Razor\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"One notable quote from Kaushik is, \u201CData is important. I believe it can help drive your business strategy smartly. But, a data-first strategy, defined as above, is nuts. It will only slow down your progress and allow your competitors to crush you like a bug (even if you are a top player in your market today.) You should reject data-first. You should accept data-with strategies.\u201D\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4, Ian Cleary\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Ian founded \"}),/*#__PURE__*/e(n,{href:\"https://www.razorsocial.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"RazorSocial\"})})}),/*#__PURE__*/e(\"span\",{children:\", a company that provides online content marketing and social media training. His training helps companies achieve phenomenal social media results using a variety of tactics, tools, and technologies.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Not only does Ian have great online training tools available, but he is also a regular conference speaker. He can be found at conferences around the world, included Content Marketing World and Social Media Marketing World. He\u2019s become a global force and influencer in the social media marketing space.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The best way to follow him are:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"RazorSocial \"}),/*#__PURE__*/e(n,{href:\"https://www.razorsocial.com/blog/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"blog\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Contributor to \"}),/*#__PURE__*/e(n,{href:\"https://www.entrepreneur.com/author/ian-cleary\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Entrepreneur\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Contributor to Social Media Examiner\"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"One notable quote from Cleary is, \u201CInfluence is the new online currency. You build influence in your niche and you generate more money. It takes time to build influence, but it\u2019s worth it.\u201D\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Sujan Patel\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Sunjan is Neil Patel\u2019s cousin. He apparently loves unusually long work weeks (80 hours per week!) and is known for being a true work horse.\"})}),/*#__PURE__*/t(\"p\",{children:[\"He is the cofounder of a growth marketing agency called \",/*#__PURE__*/e(n,{href:\"https://webprofits.agency/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Web Profits\"})}),\". Web Projects helps clients increase brand awareness and get new customers.\\xa0Additionally, he has a stake in a handful of other marketing and technology companies, including: Mailshake, \",/*#__PURE__*/e(n,{href:\"https://contentmarketer.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"ContentMarketer.io\"})}),\",\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.voilanorbert.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Voila Norbert\"})}),\"\\xa0and Narrow.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Patel has over a decade of online marketing experience, allowing him to rack up an impressive portfolio of clients. He\u2019s worked with companies including: Sales Force, TurboTax, Intuit, and Sony. He has also written a book called, \u201C100 Days of Growth,\u201D that has sold over 35,000 copies.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The best way to follow him are:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Sujanpatel.com \"}),/*#__PURE__*/e(n,{href:\"https://sujanpatel.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"blog\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Contributor to \"}),/*#__PURE__*/e(n,{href:\"https://www.entrepreneur.com/author/sujan-patel\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Entrepreneur\"})})})]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:'One notable quote from Patel is, \"Successful companies aren\u2019t the ones with the infrastructure and campaigns to quickly attract lots of new customers (even though, on the surface, they might seem enviable). Instead, it\u2019s the companies that are able to keep those customers, long-term, that eventually win.\"'})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Heidi Cohen\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Heidi is the Chief Content Officer of \"}),/*#__PURE__*/e(n,{href:\"https://heidicohen.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Actionable Marketing Guide\"})})}),/*#__PURE__*/e(\"span\",{children:\". She says that her mission is to make complex marketing concepts more simple and to help identify how marketing challenges are constantly changing. At her consulting company, \"}),/*#__PURE__*/e(n,{href:\"https://www.riversidemarketingstrategies.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Riverside Marketing Strategies\"})})}),/*#__PURE__*/e(\"span\",{children:\", she helps turn her clients\u2019 marketing challenges into unique marketing opportunities.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"She is a marketer worth following because she not only has years of expertise, but has also taught marketing at the graduate level and a handful of universities. Additionally, she is a popular conference speaker who speaks at conferences around the United States, South America, and Europe.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The best way to follow her is:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://heidicohen.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Actionable Marketing Guide\"})})})})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:'One notable quote from Cohen is, \"Use your video content as audio content. It already exists. Strip the audio out of your existing video. Voila, new enhanced content marketing. This is an easy way to extend the lifetime value of your existing content. It avoids the problem of once and done content.\u201D'})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Andy Crestodina\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Andy is a web strategist who believes in \u201Cdoing great work for people you love.\u201D He is an experienced marketer and web designer who has been in the industry since January of 2000. He is a fierce advocate of ethical digital and \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"content marketing\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Crestodina is also the founder of \"}),/*#__PURE__*/e(n,{href:\"https://www.orbitmedia.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Orbit Media\"})})}),/*#__PURE__*/e(\"span\",{children:\" and Chicago\u2019s largest content marketing conference, \"}),/*#__PURE__*/e(n,{href:\"https://www.contentjam.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Content Jam\"})})}),/*#__PURE__*/t(\"span\",{children:[\". Additionally, he wrote a book called \",/*#__PURE__*/e(\"em\",{children:\"Content Chemistry\"}),\" (which is currently in its third edition).\"]})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The best way to follow him is:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.orbitmedia.com/blog/author/andycrestodina/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Orbit Media\"})})})})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:'One notable quote from Crestodina is, \"To be successful, websites must do two things: 1. Attract visitors, and 2. Convert those visitors into leads and customers. In order to do this, Web marketers must do two things: 1. Create content and 2. Promote it. Content makes the difference between success and failure on the web.\u201D'})}),/*#__PURE__*/e(\"h3\",{style:{\"--framer-text-alignment\":\"left\"},children:/*#__PURE__*/e(\"strong\",{children:\"What happens after you put the tips from these marketers to use?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"After you\u2019ve put the marketing tactics from these skillful marketers to use, your naturally going to have more website traffic. When you have more website traffic, you\u2019re going to have more \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/qualify-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"qualified leads\"})})}),/*#__PURE__*/e(\"span\",{children:\" on your website. To get the most value out of your leads, we recommend quickly adding \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_MarketersToFollow&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\" to your website.\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://leadboxer.com/?utm_source=Blog&utm_campaign=Blog_MarketersToFollow&utm_medium=Link\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Click here\"})})}),/*#__PURE__*/e(\"span\",{children:\" to try LeadBoxer, for free.\"})]}),/*#__PURE__*/t(\"p\",{style:{\"--framer-text-alignment\":\"right\"},children:[/*#__PURE__*/e(\"em\",{children:\"(Source of notable quotes and influencer suggestions: \"}),/*#__PURE__*/e(n,{href:\"https://www.entrepreneur.com/article/283680\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"em\",{children:\"Entrepreneur\"})})}),/*#__PURE__*/e(\"em\",{children:\")\"})]})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Seeing your pages convert at a high rate is always exciting. There\u2019s an unusual thrill in seeing your work appear to pay off. But, what if you your high converting pages are actually hurting your business? It\u2019s a potentially odd question, but it\u2019s worth considering if all of those \u201C10 ways to make high converting landing pages\u201D blog posts are actually during your business more harm over time than good.In this post, we\u2019re going to challenge the notion that high converting landing pages are good. We want to you to consider that, over time, they may actually being hurting your business.It\u2019s a unique question, right? You\u2019d think that boosting conversions by 100% or offering discount codes to cause a spike in sale would be good. Our goal is to examine how, while good in the short-term, high converting pages may be setting your business up to fail in the long-term.A quick example of a discount backfiring is what happened to the clothing store chain JCPenney. JCPenney ALWAYS had sales going on, which caused customers to always expect discounts. One day, JCPenney decided to stop offering discounts. This caused sales to plummet. Sales plummeted because people expected prices to be lower all of the time. Since this shift in pricing, JCPenney has been going through an immense amount of financial trouble-- from store closing to rumors of an impending bankruptcy.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What causes bad high converting landing pages?\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Bad high converting landing pages start with targeting the wrong people. This is a simple idea, but it\u2019s often forgotten by marketing and sales team.To reduce the amount of bad traffic that you get, you should do two of the following things:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Get very focused on who your target audience is.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Find the customers of yours that like you most, and create content that you know they\u2019ll strongly enjoy and likely want to share.\"})})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"span\",{children:[\"Author and entrepreneur Tim Ferriss had some powerful words on why lower converting landing pages are sometimes better to use than high converting pages:\",/*#__PURE__*/e(\"em\",{children:\"\u201CWe\u2019ll do a bunch of testing. And here are the three top performing pages.[But] the best performing page might have some characteristics that seem off\u2026Maybe it\u2019s a few too many exclamation points or a few too many caps that give me a slight feeling of the marketing heebie-jeebies.And I\u2019m starting to think, \u2018Next thing I know, this thing is going to have yellow highlights and be 30 pages long.\u2019Even if that page performs twice as well as the one below it I intentionally choose the second one.Why?Because it\u2019s not just about maximizing conversions. Ask yourself \u2013 who do you want to convert?The question I ask myself is, \u2018If I only knew five hedge fund managers who each have billions of dollars and are extremely brilliant, would they land on this page and go, \u201CUgh\u201D and bounce?\u2019If the answer is yes, then that\u2019s not a highly converting page for me. I care more about those five people than a blanket statement of high conversions and not qualifying and getting as many people as possible.\u201D\"}),\"This all sounds great, but you\u2019re probably asking yourself how you\u2019ll know that you\u2019ve attracted the right people.This all sounds great, but you\u2019re probably asking yourself how you\u2019ll know that you\u2019ve attracted the right people. You\u2019ll know if you\u2019re attracting the right people to convert on your page if the amount of people who convert on your page eventually turn into paying customers. If people are starting free trials, downloading ebooks, and more, and never converting into paid customers you are focusing your efforts on the wrong people.\"]}),\"You can look at your earnings per lead instead of \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/cost-per-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cost\"})}),\" per lead to understand if you're attracting the correct people to your landing pages.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Digging into your revenue per lead.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CI run an ad agency and one of my clients was not getting a good ROI like our other clients.When I looked at their \"})}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/best-lead-generation-landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"lead gen page\"})})})}),/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\", I noticed it created a lot of curiosity but didn\u2019t qualify the lead very well.I asked them to split test a page our company made for them against their\u2019s [sic].30 days later they wrote me to tell me their page was the winner. Their page had a 35% conversion rate while mine only had a 24% conversion rate.I quickly wrote back and said, \u201CCan you check revenue stats for each page?\u201DThey replied, \u201COk nevermind your page crushed ours in sales. We only made $4,500 from our page, but leads who came through your page spent $13,000!\u201DSource: \"})}),/*#__PURE__*/e(n,{href:\"https://medium.com/@justinbrooke/why-your-conversion-rate-is-a-liar-a-thief-254581620db2#.6jnkoqprl\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"Why Your Conversion Rate Is a Liar & a Thief\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"At the end of the day when you're examining your landing pages, you need to think about how well you are spend your time attracting quality traffic to your landing pages. The quality versus quantity debate is always challenging when it comes to marketing and tracking metrics-- if you can hit the point where you\u2019re getting a high quantity of quality website traffic, your business will blossom.\"})})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Whether you\u2019re a small local store, a tech startup, or a freelancer, lead generation is how you grow your business. There are a wide variety of ways to grow leads, so how do you decide which tactics to use?\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"In this post, we are going to share a handful of magnificent lead generation ideas that will help you gather new, targeted sales leads. When you are able to discover more new leads, you are able to unlock new business growth opportunities.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Let\u2019s dive right into our 5 magnificent lead generation ideas.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Create a giveaway\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Launching a giveaway is one of the best ways to discover new clients or customers using social media. Giveaways are a great way to leverage social media to grow your revenue. When you launch a giveaway, you\u2019ll gain more social media followers (who may share your content later down the line) and you\u2019ll also be able to gather tons of email addresses.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Using a tool such as \"}),/*#__PURE__*/e(n,{href:\"https://rafflecopter.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Rafflecopter\"})})}),/*#__PURE__*/e(\"span\",{children:\" to launch your giveaway will allow you to start collecting social media leads within hours (or even minutes). Rafflecopter lets you direct people towards your Facebook page, gets people to follow you on Twitter, gets people to Tweet about your giveaway, allows you to collect email addresses from giveaway participants, and much more. The results will be obvious and your business will reap the benefits of a giveaway over time.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Search engine optimization\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"For a publication, search engine optimization (SEO) is about increasing page views in a typically untargeted way so that more ads can be displayed. For a business, SEO is about increasing website traffic from search engines to bring qualified sales prospects into the sales funnel.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Search engines can be one of the best tools for marketing any business. If you have success with SEO, you\u2019ll gain new customers faster and essentially for free. To win the SEO game, you should have a strong \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/content-marketing-will-replace-traditional-advertising/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"content marketing\"})})}),/*#__PURE__*/e(\"span\",{children:\" strategy that provides information that your target audience will find value in.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To get started at using SEO to your business advantage, you can so some of the following things:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Use the \"}),/*#__PURE__*/e(n,{href:\"https://ads.google.com/intl/uk_UA/home/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Google Keyword Planner\"})})}),/*#__PURE__*/e(\"span\",{children:\" tool to do keyword research and discover keyword opportunities.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Spend time examining what your competitors are or aren\u2019t doing well with a tool like \"}),/*#__PURE__*/e(n,{href:\"https://www.similarweb.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"SimilarWeb\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Use a tool such as \"}),/*#__PURE__*/e(n,{href:\"https://buffer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Buffer\"})})}),/*#__PURE__*/e(\"span\",{children:\" to make sure you are posting links to your content and website on Twitter, Facebook, and other social networks.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Try to get influencers, clients, and partners to add links to your site in places. When more sites link to you, Google perceives your pages as being trustworthy. When Google knows your site is trustworthy, you\u2019ll rank high in search engines.\"})})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Use website traffic identification software\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"One way to get more value out of your website traffic is to install traffic identification software. A great tool to use for this is LeadBoxer. When you use LeadBoxer, you will be able to find new sales leads for your business, gain fantastic insights about your website visitors, \"}),/*#__PURE__*/e(n,{href:{webPageId:\"Mzc_k1pZD\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"improve lead qualification efforts\"})})}),/*#__PURE__*/e(\"span\",{children:\", and discover new revenue opportunities. If you would like to try LeadBoxer for free, you can \"}),/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"click here\"})})}),/*#__PURE__*/e(\"span\",{children:\" to do so.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Retargeting\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Retargeting campaigns can be a fantastic way to bring website visitors back to your website multiple times. This is valuable because the more often that a person visitors to your website, the likelier it is that the visitor will become engaged with your brand and turn into a lead. If you would like to quickly get your first retargeting campaign going, you can do so on Facebook or with banners using \"}),/*#__PURE__*/e(n,{href:\"https://www.adroll.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"AdRoll\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Always focus on optimizing your website\"})}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"If you want to improve your \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"lead generation\"})})}),/*#__PURE__*/e(\"span\",{children:\" efforts, you should always be optimizing. Optimizing means doing some of the following things:\"})]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Use a tool such as \"}),/*#__PURE__*/e(n,{href:\"https://www.optimizely.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"Optimizely\"})})}),/*#__PURE__*/e(\"span\",{children:\" to A/B test your landing pages.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Find way to make forms shorter.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Try adding trust elements such as testimonials, security seals, and more to different parts of your website.\"})})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why should you try these lead generation ideas?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Using these lead generation ideas you can find plenty of new opportunities to grow your business. By\\xa0doing things such as creating giveaways, improving your SEO, using traffic identification software like \"}),/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\", using ad retargeting, and focusing on optimizing your website, you make sure that your business grows steadily.\"})]})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"In this post, we are going to work through a way to think about funnel optimization that could potentially produce some impressive growth numbers. We\u2019ll call this the lead generation funnel concept, and it\u2019s a fantastic way to scheme up methods of growing a SaaS company.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The lead generation funnel concept is all about optimization. Typically, companies begin to really think about it\\xa0once they start generating huge amounts of traffic. However, just pausing to think about that for a minute will make you wonder, \u201Cwhy would anybody wait to begin optimizing?\u201D If you optimize your lead generation efforts right out of the gate and create an amazing on-boarding and user experience, you\u2019ll accelerate the growth of your company.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"From the moment that you allow people to start using your \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/saas-product-user-onboarding/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"SaaS product\"})})}),/*#__PURE__*/e(\"span\",{children:\", you should be testing ideas, measuring results of tests, and repeating that non-stop. By doing this, you\u2019ll design a lead generation funnel that helps you discover insane growth.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The lead generation funnel concept begins with the optimization of your sales and marketing efforts. This is because if you don\u2019t have a good pipeline and flow of users coming your way, you won\u2019t be able to test your goals and find ways to succeed.\"})}),/*#__PURE__*/e(\"img\",{alt:\"lead generation funnel startup stages\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5pGQXAVos1Cdi9je5nTHtgph1w.jpg\",srcSet:\"https://framerusercontent.com/images/5pGQXAVos1Cdi9je5nTHtgph1w.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5pGQXAVos1Cdi9je5nTHtgph1w.jpg 935w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Thinking about your sales and marketing, and how this impacts how you accomplish your goals should start when you\u2019ve create your minimum viable product (MVP). This is important to consider doing the MVP stage because your sales and marketing strategy should be affecting the development of your product.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"By allowing your \\xa0strategy to influence your product development from the beginning, you\u2019ll save a massive amount of time down the road. This is because you\u2019ll be able to create a product that has marketing baked in, rather than being forced to create marketing that sells a product.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When you create a product that has marketing built in, you more clearly think about your product from your customers\u2019 perspective.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When you better create a product by thinking about how customers will perceive it, you will discover opportunities to make your product grow faster. For example, you\u2019ll be able to notice things like how your product will be enjoyed when multiple people from a company use it together.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"By noticing things such as how your product will be enjoyed when multiple people from a company use it together, you\u2019ll see an opportunity to add an invite system into your on-boarding flow.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Creating your hook\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"To get to the invite system in an on-boarding flow that we mention above, a user will get there once they\u2019ve seen and embraced your hook.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"A hook is a piece of content that converts a website visitor to move on to the next step of the conversion process, a sign up. By content, we mean anything from a strong headline, to a popular blog post. A great SaaS startup has multiple hooks that serve as multiple ways for website visitors to convert into users.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"When you\u2019re creating your hook, remember to make the users feel like they\u2019ll gain immense value by using your product-- but also don\u2019t make things sound intimidating.\"})}),/*#__PURE__*/t(\"p\",{children:[\"And don't confuse a hook with simple product tour. In another post we discussed in detail why product tours are not an optimal way to on-board potential new clients. You can see the article \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/product-tours-2/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"What\u2019s the benefit of a strong lead generation funnel?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"When your lead generation funnel is honed in, your marketing and sales strategies will be much more effective. Your paid ads will convert at a higher rate, organic traffic will convert at a high rate, more \"}),/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/improve-free-trial-to-paid-signup/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"free trials will convert to paid users\"})})}),/*#__PURE__*/e(\"span\",{children:\", and more. There\u2019s absolutely no downside to spending time crafting a strong lead generation funnel. If you aren\u2019t spending time working on this funnel, it\u2019s going to be REALLY hard for your business to be successful. \"})]})]});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"There are a lot of components and considerations that go into making great lead generation landing pages. While adding \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\" is a great start, you\u2019ll also need to come up with tactics to make your website visitors convert from visitor to sales prospect. You will need to think about your website copy, colors, design, and more.In this post, we are going to share the 8 best lead generation landing pages. We consider these pages the best (and great compliments to \"}),/*#__PURE__*/e(n,{href:\"https://leadboxer.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:/*#__PURE__*/e(\"span\",{children:\"LeadBoxer\"})})}),/*#__PURE__*/e(\"span\",{children:\") because they have designs that standout, have meaningfully placed copy, and funnel people towards conversion goals effectively.\"}),/*#__PURE__*/e(\"strong\",{children:\"Enjoy our list of best lead generation landing pages (in no specific order):\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Salesforce.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages Salesforce\",className:\"framer-image\",src:\"https://framerusercontent.com/images/nPTmphwyAkWaTKKK4noDpsBXWM.jpg\",srcSet:\"https://framerusercontent.com/images/nPTmphwyAkWaTKKK4noDpsBXWM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/nPTmphwyAkWaTKKK4noDpsBXWM.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"It's only natural that a leading sales company, Salesforce, would have a great landing page. This page is effective because the copy is minimal and straight to the point, security badges build trust, and the form and CTA button stand out against the background. However, the pages could also use some improvements. Making the headline more captivating and remarkable is the biggest change that can be made to this page.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Tableau.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages Tableau\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ksUHfBfdMR4R22Q3MBYbPl8l8E.jpg\",srcSet:\"https://framerusercontent.com/images/ksUHfBfdMR4R22Q3MBYbPl8l8E.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The Tableau landing page is simple, but impactful. It is good because it has multiple call to actions, has badges from popular publications it has been featured in, shows testimonials that highlight other customers, and it also gives a free preview of the white paper. However, there are two major improvements that could be made to this page. The page has a clickable logo, which could distract people from the white paper download goal. Second, the footer is full of links that bring users away from the landing page and out of the white paper download flow.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Microsoft Small Business Academy.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages Microsoft\",className:\"framer-image\",src:\"https://framerusercontent.com/images/r9yC0O7D8bcA9YftBk3kaEJY1iI.jpg\",srcSet:\"https://framerusercontent.com/images/r9yC0O7D8bcA9YftBk3kaEJY1iI.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:\"The purpose of this landing page by Microsoft Small Business Academy is to get the page visitor to register for a free webcast. The page is pretty effective, but definitely has spots where it could be improved. For the good stuff, the page does a great job having a vibrant CTA button color, the form that needs to be filled out is short, and, lastly the guest photos do a great job getting users to engage with the page more. For the bad, the CTA button text could be significantly improved. This page also makes the mistake of having the social media buttons on the landing page, which brings people away from registering for the webcast. Lastly, more effort can be used to inspire action\u2026 a window and a tree is dull; people or something more interesting would surely decrease bounce rate.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Traffic & Funnels.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages Traffic & Funnels\",className:\"framer-image\",src:\"https://framerusercontent.com/images/iHP4zPnyGHcfFkwDY3v8HsmHPY.jpg\",srcSet:\"https://framerusercontent.com/images/iHP4zPnyGHcfFkwDY3v8HsmHPY.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:\"A company that helps with web traffic and funneling traffic towards goals needs to have a good landing page. It\u2019s no surprise that Traffic & Funnels has a decent page. This page is good because it has two, massive CTA buttons (you can miss them!). The warning message on the page also helps improve clicks because it makes the website visitor feel like the offer is scarce. The headline on the page does a decent job conveying the idea of value since it emphasizes the \u201Cfree.\u201D Lastly, the short bios on the presenters are good because they assist with adding some authority to the page.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"On the improvement front, this page has the wrong year on the copyright date. This is a mistake because if people read this, they\u2019ll think that everything about this offer is out of date. Additionally, the countdown time font is awful-- it should be brighter. Finally, while this page puts good best design practices to use, it definitely could be better designed. The page doesn\u2019t really feel all that trustworthy and kind of feels like a sleazy offer. The overall page design could use some design help to feel more professional.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. ReachLocal.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages ReachLocal\",className:\"framer-image\",src:\"https://framerusercontent.com/images/VfFx9vxVhORQHW4HR0xABG4oU.jpg\",srcSet:\"https://framerusercontent.com/images/VfFx9vxVhORQHW4HR0xABG4oU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/VfFx9vxVhORQHW4HR0xABG4oU.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:\"ReachLocal has a landing page featuring strong images that preview the product. The landing page all has informative copy as bullet-points (easy to read), and the video does a really good job educating potential customers.\"}),/*#__PURE__*/e(\"p\",{children:\"This design of the page does have some spots where it could be improved. For example, there are two competing call-to-actions which is kind confusing. One call-to-action is asking the visitor to download an info sheet, while the other is asking you to start a free trial. The goal of the page isn\u2019t quite clear. The submit button should also not say \u201CSubmit.\u201D For some reason, people don\u2019t like the word \u201Csubmit.\u201D This is likely because it is considered a friction word\u2026 people don\u2019t want to submit to something, they want to join and be part of something.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Yellow Pages Marketing Solutions.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages Yellow Pages\",className:\"framer-image\",src:\"https://framerusercontent.com/images/gizJBE5SywFter6ZPGBjkuCJqaQ.jpg\",srcSet:\"https://framerusercontent.com/images/gizJBE5SywFter6ZPGBjkuCJqaQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/gizJBE5SywFter6ZPGBjkuCJqaQ.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:\"The Yellow Pages Marketing Solutions landing page is surprisingly good. The page has a fantastic call-to-action button that is focused on the value that the page view gets (\u201Cmy free\u201D). The headline also emphasizes the value of the offer, which pairs with the CTA button well. The photo on the page is relevant to the copy, which is typically something that a lot of landing pages don\u2019t do. The phone number on the page is also clickable, which means if a visitor is on a phone they can press on the number to immediately call the company.\"}),/*#__PURE__*/e(\"p\",{children:\"Even with all of the great things mentioned about, there remains room for improvement. The copyright year is incorrect on the page, which could make readers feel like other inaccuracies exist. The page could also be slightly improved to better align the CTA button to a location that would attract more attention.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Litmus.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Best Lead Generation Landing Pages Litmus\",className:\"framer-image\",src:\"https://framerusercontent.com/images/hdmNN7eKjGXiKPq19dUBd8kRRmk.jpg\",srcSet:\"https://framerusercontent.com/images/hdmNN7eKjGXiKPq19dUBd8kRRmk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/hdmNN7eKjGXiKPq19dUBd8kRRmk.jpg 708w\"}),/*#__PURE__*/e(\"p\",{children:\"The Litmus landing page is a great one to share. It's dead simple. It only has one form field and has amazingly concise copy that gets straight to the point. However, there's a problem with the form field. The field doesn't specify what to input.. it's just a blank form field.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"8. 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