{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as a}from\"framer-motion\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Sales AI?\"}),/*#__PURE__*/t(\"p\",{children:[\"Your sales team deals with an immense amount of data, from prospects\u2019 contact info, to what pages leads are visiting, to the number of emails they\u2019ve received and opened. This is an essential part of \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/sales-enablement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sales enablement\"})}),\", or the process of supplying your team with info, tools, and training that help them close more deals.\"]}),/*#__PURE__*/e(\"p\",{children:\"This goldmine of data empowers your sales team by helping them identify, nurture, and convert more potential customers into clients. However, it\u2019s impossible to make sense of it all without a little help.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s where artificial intelligence (AI) comes in. AI collects and processes mountains of data into actionable insights. This reduces the time reps spend on repetitive tasks or making unreliable judgments about prospects. It also increases close rates and the company\u2019s profits.\"}),/*#__PURE__*/e(\"h2\",{children:\"3 Ways AI Improves Sales Enablement\"}),/*#__PURE__*/t(\"p\",{children:[\"If more leads for less effort is a priority for your business, you can\u2019t afford to skip on AI-driven sales enablement. According to \",/*#__PURE__*/e(n,{href:\"https://hbr.org/2016/06/why-salespeople-need-to-develop-machine-intelligence\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"a study from Harvard Business Review\"})}),\", sales AI can increase leads by more than 50%, contribute to cost reductions of 40-60%, and reduce call times by 60-70%.\"]}),/*#__PURE__*/e(\"p\",{children:\"How exactly does it do this? There are three areas along your sales pipeline where AI can step in and optimize tasks.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"It Identifies Ideal Leads\"})})}),/*#__PURE__*/e(\"p\",{children:\"Gone are the days of having to search databases for possible leads, manually creating profiles in customer relations management (CRM) software, and deciding who to call or email first. AI turns what was once an imprecise, time-consuming task into an automated, data-driven process.\"}),/*#__PURE__*/e(\"p\",{children:\"An AI-empowered sales tool can gather intelligence about the individuals and accounts actively engaging with your brand\u2019s site or social media. It syncs and enriches their contact info and other details to your CRM platform, then analyzes each lead to determine which ones are most worth pursuing. This indication is often called a lead score, which is based on how closely an account matches your ideal customer profile and whether their behavior suggests an interest in your product.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"It Automatically Nurtures Leads With Tailored Content\"})})}),/*#__PURE__*/e(\"p\",{children:\"Your sales reps don\u2019t have to guess which email or white paper leads are most interested in receiving. There are AI-backed software options that listen for signals from your prospects, such as clicking on a link, then emails them content relevant to that behavior.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"It Tells You What Action Will Most Likely Convert a Lead\"})})}),/*#__PURE__*/e(\"p\",{children:\"AI can do almost everything except hop on a call or step into a meeting with prospects. AI can, however, coach your sales team on how to close more deals. Some tools review the lead and offer insights on their communication styles and preferences. Other software options analyze the behaviors of sales reps, then provide feedback on what they can do to improve their close rate.\"}),/*#__PURE__*/e(\"h2\",{children:\"10 Top Tools for Sales AI\"}),/*#__PURE__*/e(\"p\",{children:\"Here are the best software options to help you find the most qualified prospects, nurture them, and close the deal.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Identifying Leads\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Need to pinpoint exactly who your team should focus on? These \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/10-best-sales-intelligence-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sales intelligence tools\"})}),\" stand out from the pack.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. LeadBoxer\"}),/*#__PURE__*/e(\"img\",{alt:\"top tool for sales AI\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1HUp2QsNHaX7WVwL0g06ICtw5X4.gif\",srcSet:\"https://framerusercontent.com/images/1HUp2QsNHaX7WVwL0g06ICtw5X4.gif?scale-down-to=512 512w,https://framerusercontent.com/images/1HUp2QsNHaX7WVwL0g06ICtw5X4.gif 748w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"The first step to increasing your sales is knowing exactly to who you should devote your time and energy. \",/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LeadBoxer\"})}),\" finds that info on autopilot. The platform aggregates tons of identifying and behavioral data about prospects and then calculates a lead score illustrating how likely they are to buy. With this insight, reps don\u2019t waste any time trying to woo the wrong people.\"]}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer\u2019s clear, intuitive interface makes it easy to get started right out of the box. Within minutes, you can see exactly which companies are visiting your website, how long they stick around, and what pages they\u2019re checking out.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. HubSpot Sales\"}),/*#__PURE__*/e(\"img\",{alt:\"hubspot sales CRM with lead scoring capabilities\",className:\"framer-image\",src:\"https://framerusercontent.com/images/sMBN28bN1A338FUcUahnfh2Hao.png\",srcSet:\"https://framerusercontent.com/images/sMBN28bN1A338FUcUahnfh2Hao.png?scale-down-to=512 512w,https://framerusercontent.com/images/sMBN28bN1A338FUcUahnfh2Hao.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sMBN28bN1A338FUcUahnfh2Hao.png 1600w\"}),/*#__PURE__*/e(\"p\",{children:\"Source\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re looking for a tried-and-true CRM with lead scoring capabilities, check out \",/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/products/sales\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"HubSpot Sales\"})}),\". This lightweight tool tracks visitors to your website and creates a comprehensive profile on each one. You\u2019ll be able to see who\u2019s interested in your product with little to no effort.\"]}),/*#__PURE__*/e(\"p\",{children:\"HubSpot Sales has several flexible and affordable pricing options. Small business owners will love starting for free, getting used to the product, and growing their company before ever whipping out a credit card.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Everstring\"}),/*#__PURE__*/e(\"img\",{alt:\"everstring platform\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QfZMAuf1nJy17t33eaWV7RqIqg.png\",srcSet:\"https://framerusercontent.com/images/QfZMAuf1nJy17t33eaWV7RqIqg.png?scale-down-to=512 512w,https://framerusercontent.com/images/QfZMAuf1nJy17t33eaWV7RqIqg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QfZMAuf1nJy17t33eaWV7RqIqg.png 1600w\"}),/*#__PURE__*/e(\"p\",{children:\"Source\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.everstring.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Everstring\"})}),\" hangs its hat on \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/intent-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"intent data\"})}),\" or an indicator that someone is interested in the solution provided by your company. For example, if an individual is actively researching project management tools, Everstring will let you know. The platform is great for finding and reaching out to leads that might not have heard about your product yet.\"]}),/*#__PURE__*/e(\"p\",{children:\"A common complaint is Everstring can be a little tough to learn. Fortunately, the company provides training to get you up to speed.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. ZoomInfo\"}),/*#__PURE__*/e(\"img\",{alt:\"zoominfo supplies you with intent data\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tmK6hGFPJy7Mq7Hpm1tFjsfhRXA.png\",srcSet:\"https://framerusercontent.com/images/tmK6hGFPJy7Mq7Hpm1tFjsfhRXA.png?scale-down-to=512 512w,https://framerusercontent.com/images/tmK6hGFPJy7Mq7Hpm1tFjsfhRXA.png 960w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/168264/ZoomInfo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Like Everstring, \",/*#__PURE__*/e(n,{href:\"https://www.zoominfo.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"ZoomInfo\"})}),\" supplies you with intent data about prospects, so you can know exactly who\u2019s in the market for your products. ZoomInfo also automatically enriches contact info within your CRM, negating all the time reps would otherwise spend on confirming up-to-date email addresses or phone numbers.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Nurturing Leads\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Lead nurturing software\"})}),\" keeps your prospects engaged with content that\u2019s perfect for them, freeing up more time for sales reps.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. SharpSpring\"}),/*#__PURE__*/e(\"img\",{alt:\"sharpspring tool benefits your marketing and sales departments\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5dv41HADEPWHBM2H7uVmgyRv4Ho.png\",srcSet:\"https://framerusercontent.com/images/5dv41HADEPWHBM2H7uVmgyRv4Ho.png?scale-down-to=512 512w,https://framerusercontent.com/images/5dv41HADEPWHBM2H7uVmgyRv4Ho.png 960w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/136480/SharpSpring/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://sharpspring.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"SharpSpring\"})}),\" is a tool that benefits your marketing and sales departments. It combines CRM with marketing automation, like \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/email-newsletter/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sending personalized emails\"})}),\" after a lead completes a particular action. The visual builder, like the one pictured above, allows your marketing department to create, see, and optimize journeys that turn more prospects into buyers with less lift from your sales team.\"]}),/*#__PURE__*/e(\"p\",{children:\"At $550 per month for a small business, SharpSpring is a bit on the pricier side. Fortunately, there are month-to-month plans and no long-term contracts are required.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Keap\"}),/*#__PURE__*/e(\"img\",{alt:\"keap tool for sales AI\",className:\"framer-image\",src:\"https://framerusercontent.com/images/rwIkU23eQNA0td0p3yWCHMqfmmM.jpg\",srcSet:\"https://framerusercontent.com/images/rwIkU23eQNA0td0p3yWCHMqfmmM.jpg 510w\"}),/*#__PURE__*/e(\"p\",{children:\"Source\"}),/*#__PURE__*/e(\"p\",{children:\"Did your prospect book an appointment or download an ebook? Keap automatically follows-up with a personalized email sequence. In addition to lead nurturing features, the platform comes equipped with a CRM, lead capturing tools, invoicing, and payment processing. Plus, with plans starting at only $79 per month, it\u2019s an affordable all-in-one option for many small businesses.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. Marketo Engage\"}),/*#__PURE__*/e(\"img\",{alt:\"marketo engage platform\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MAXa1gURnqjEHgF46Ec2YAEZ4.png\",srcSet:\"https://framerusercontent.com/images/MAXa1gURnqjEHgF46Ec2YAEZ4.png?scale-down-to=512 512w,https://framerusercontent.com/images/MAXa1gURnqjEHgF46Ec2YAEZ4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MAXa1gURnqjEHgF46Ec2YAEZ4.png 1581w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://nation.marketo.com/t5/Champion-Program-Blogs/Guide-to-Marketo-Product-Updates-from-Adobe-Summit-2019/ba-p/245557\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.marketo.com/marketo-engage/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Marketo\"})}),\" has long been an industry heavyweight and for good reason. The platform can provide personalized experiences for leads both on and offline. Whether someone is checking in for a live event or visiting your site, Marketo Engage follows up with email campaigns tailored to their behavior. It also targets them with custom ads and even pop-up messages sent to their phone.\"]}),/*#__PURE__*/e(\"p\",{children:\"The downside? At a starting price of $1,000 per month, Marketo is almost exclusively a large enterprise solution.\"}),/*#__PURE__*/e(\"h3\",{children:\"Closing deals\"}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to making the sale, nothing beats a personal touch from a rep. Even for the \",/*#__PURE__*/e(n,{href:\"/blog/future-of-sales-post-pandemic/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sales in the future\"})}),\". These platforms increase the odds that they say the right thing at the right time.\"]}),/*#__PURE__*/e(\"h3\",{children:\"8. Gong\"}),/*#__PURE__*/e(\"img\",{alt:\"gong AI sales tool\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qpbk67ApmxsH7g7UJAUESRSNTQ.png\",srcSet:\"https://framerusercontent.com/images/qpbk67ApmxsH7g7UJAUESRSNTQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/qpbk67ApmxsH7g7UJAUESRSNTQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qpbk67ApmxsH7g7UJAUESRSNTQ.png 1150w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.gong.io/people-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.gong.io/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Gong\"})}),\" gives you data-driven insight into what\u2019s happening with the market, your leads, and your sales team. Most alluring are the \",/*#__PURE__*/e(n,{href:\"https://www.gong.io/people-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"people intelligence\"})}),\" features, which analyze reps\u2019 calls and offer suggestions about how they can close more deals based on the behavior of the department\u2019s highest-performing members.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you think AI can\u2019t replace an in-person sales coach, think again. With Gong, some customers report increasing close rates by 30% and deal sizes by 33%.\"}),/*#__PURE__*/e(\"h3\",{children:\"9. Crystal\"}),/*#__PURE__*/e(\"img\",{alt:\"crystal personality assessment tool with AI\",className:\"framer-image\",src:\"https://framerusercontent.com/images/yJ1j450tys1iEzNcTPSjVFos1E.png\",srcSet:\"https://framerusercontent.com/images/yJ1j450tys1iEzNcTPSjVFos1E.png?scale-down-to=512 512w,https://framerusercontent.com/images/yJ1j450tys1iEzNcTPSjVFos1E.png 960w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/159657/Crystal/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.crystalknows.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Crystal\"})}),\" gives you a peek inside what makes your prospects tick. Do they prefer a little chit chat before diving into business? Are they more of a straight shooter? With Crystal, there\u2019s no need to guess. Reps can adapt their calls and emails to perfectly fit every lead\u2019s personality, ensuring the best conversation possible.\"]}),/*#__PURE__*/e(\"h3\",{children:\"10. Sugar Sell\"}),/*#__PURE__*/e(\"img\",{alt:\"powerful feature sugar hint\",className:\"framer-image\",src:\"https://framerusercontent.com/images/s8vRntwVRlMuPqQR8C8V3wuA8.png\",srcSet:\"https://framerusercontent.com/images/s8vRntwVRlMuPqQR8C8V3wuA8.png?scale-down-to=512 512w,https://framerusercontent.com/images/s8vRntwVRlMuPqQR8C8V3wuA8.png 768w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.sugarcrm.com/solutions/hint-sales-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.sugarcrm.com/solutions/sugar-sell/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Sugar Sell\"})}),\", a product of SugarCRM, comes equipped with a sneaky, powerful feature called \",/*#__PURE__*/e(n,{href:\"https://www.sugarcrm.com/solutions/hint-sales-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Sugar Hint\"})}),\". Simply input a name and email into the software and then sit back as it gathers data from social media, news, and business sources.Sugar analyzes this info before offering insights like \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/how-to-contact-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"when to contact the lead\"})}),\" and what message to give them. The platform claims to increase your team\u2019s productivity by over 30%.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Turbocharge Your Sales Team\u2019s Success With AI\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing exactly what your prospects are thinking can massively accelerate your pipeline. Thanks to sales AI, you don\u2019t need a psychic or crystal ball to do it.\"}),/*#__PURE__*/e(\"p\",{children:\"Looking to implement your first AI-empowered sales tool? Consider one that finds leads and ranks them according to their likelihood to buy. A steady supply of top-notch prospects is the first step to increasing profits.\"}),/*#__PURE__*/t(\"p\",{children:[\"LeadBoxer can help. The platform analyzes who\u2019s visiting your site, then assigns them a lead score. Get started today with a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/start/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"free trial\"})}),\".\"]})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Although email marketing remains a \",/*#__PURE__*/e(n,{href:\"https://jawfishdigital.com/targeted-email-marketing-messaging-in-the-face-of-an-economic-downturn/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"popular marketing tool\"})}),\" for many industries and brands, few realize that \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email tracking\"})}),\" is a crucial tool for optimizing your business\u2019s marketing strategy. New email tracking software and tools are constantly improving. But one thing that remains critical to the success of any email marketing tool is the email tracking pixel.According to data from OMC, \",/*#__PURE__*/e(n,{href:\"https://www.wired.com/story/how-email-open-tracking-quietly-took-over-the-web/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"19% of all \u201Cconversational\u201D emails\"})}),\" contain an email tracking pixel to aid in marketing campaigns and other \",/*#__PURE__*/e(n,{href:\"/blog/creating-a-top-lead-strategy-in-2021/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead conversion strategies\"})}),\". With millions of spam emails on the web, tracking pixels are often noted as a primary reason many email users block certain features. When used correctly, tracking pixels enhance customer experience through personalized, targeted content.\"]}),/*#__PURE__*/e(\"p\",{children:\"Keep reading, or use these links to jump ahead:\"})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"email tracking pixel to identify sales leads\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pfkQSXlbTWrEn56iEhzPqIs85k.png\",srcSet:\"https://framerusercontent.com/images/pfkQSXlbTWrEn56iEhzPqIs85k.png?scale-down-to=512 512w,https://framerusercontent.com/images/pfkQSXlbTWrEn56iEhzPqIs85k.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pfkQSXlbTWrEn56iEhzPqIs85k.png 1462w\"}),/*#__PURE__*/e(\"h2\",{children:\"What are Tracking Pixels?\"}),/*#__PURE__*/e(\"p\",{children:\"While there are many ways to create and name a tracking pixel, the most common form of it is a 1 pixel-by-1 pixel transparent image. It's placed somewhere in the body, title, header, or footer of an email.\"}),/*#__PURE__*/t(\"p\",{children:[\"Marketers often use email tracking pixels in \",/*#__PURE__*/e(n,{href:\"https://www.campaignmonitor.com/blog/email-marketing/2019/11/how-a-remarketing-pixel-in-email-can-drive-results/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"targeted email campaigns\"})}),\" sent to a small group of subscribers. In order to prevent spam being sent to the entire email list. They are useful for gathering information about individual customers or subscribers such as browsing habits. So that individuals can be grouped for future campaigns.Using a \",/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/sales/email-tracking-guide\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"tracking pixel within an email campaign\"})}),\" allows the sender to know:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Whether the recipient received the email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Whether the email landed in a folder other than the inbox\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If the email was read or clicked on\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What time and where the email was opened\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If any links or advertisements within the email were clicked and followed\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Limitations\"}),/*#__PURE__*/e(\"p\",{children:\"At its base, an email tracking pixel is an image. The image is either a PNG file or a GIF file and must be downloaded in order for it to send information to the sender. The receiving server then downloads the image for correct functionality. And can block it in some cases.\"}),/*#__PURE__*/t(\"p\",{children:[\"Information received from an \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email tracking pixel can be hindered\"})}),\" in a few ways:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If the recipient is automatically blocking images from loading.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When the recipient is displaying all content as text in received emails. This will block the tracking pixel.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If the recipient has software to block email tracking downloaded.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"An email tracking pixel is unable to relay information back to the sender when any of these options are enabled by the recipient. Pixels provide valuable insights and are an advantageous tool for any email marketer. Even though there can be limitations to a tracking pixel because of a user\u2019s setting choice.\"}),/*#__PURE__*/t(\"p\",{children:[\"When you use a tracking pixel, an email that is opened counts either when the images in the email are loaded. Or the user clicks on a link in the email even if the images are not loaded. Once the user opened an email, its data gathered and transmitted back to your email tracking platform. Where it is used for customer relationship, experience management, and in \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/demand-generation-marketing-strategies-tips-and-tricks/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"demand generation marketing strategies\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"While they function similarly to internet browser cookies, cookies can be blocked by the user. Email pixels cannot be overtly blocked unless the user uses additional software. However, if tracking pixels are overused, they can significantly slow down your website.\"}),/*#__PURE__*/t(\"p\",{children:[\"Websites that are \",/*#__PURE__*/e(n,{href:\"https://www.hillwebcreations.com/auditing-tracking-pixels-reveals-what-customers-want/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"overloaded with tracking pixel tags\"})}),\" lose traffic and render the pixels ineffective. Avoiding pixel tag malfunctions and website tag bloat is crucial to keeping customers coming back to your website. Overusing tracking pixels can slow down your website. This can cause inefficiency and an oversaturation of usable data that simply becomes confusing.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Benefits\"}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer specializes in email tracking. And relies on tracking pixels to achieve one thing: to create in-depth and accurate insights. They allow your brand to leverage compelling data for a competitive edge.\"}),/*#__PURE__*/e(\"p\",{children:\"Email tracking pixels are the technical component that enables software access to various marketing information. The benefits of tracking pixels are also representative of the improvements to technology that have allowed for increased consumer insights.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using an email tracking pixel has many benefits. On the surface, they offer your marketing campaign a variety of insights into one or more potential or current customers. This can help you personalize your email content for a targeted audience. At a deeper level, email tracking pixels are proven to \",/*#__PURE__*/e(n,{href:\"https://www.statista.com/statistics/260678/e-mail-open-click-rates-personalization/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"increase click-through-rate\"})}),\". And also the likelihood of lead conversion.You can also use tracking pixels for a variety of email marketing campaigns and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/account-expansion/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"account growth\"})}),\". While they can be tools to gather marketing information about groups of consumers, they are also useful as tools to reassert the importance and relevance of your products.\"]}),/*#__PURE__*/e(\"img\",{alt:\"retargeting vs remarketing difference\",className:\"framer-image\",src:\"https://framerusercontent.com/images/lpZl1r9gLQY3r369gbl5CScLOc.png\",srcSet:\"https://framerusercontent.com/images/lpZl1r9gLQY3r369gbl5CScLOc.png?scale-down-to=512 512w,https://framerusercontent.com/images/lpZl1r9gLQY3r369gbl5CScLOc.png 760w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.brafton.com/blog/strategy/remarketing-vs-retargeting-whats-the-difference/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Retargeting Vs. Remarketing: Does it matter?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.campaignmonitor.com/blog/email-marketing/2019/11/how-a-remarketing-pixel-in-email-can-drive-results/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Retargeting or Remarketing campaigns\"})}),\" are essential to reminding customers that your product exists and is worthy of consideration. Remarketing is slightly different from retargeting. This type of campaign focuses on reintroducing a current product offering. Often with the release of new improvements and updates in order to show that your company continues to innovate.\"]}),/*#__PURE__*/e(\"p\",{children:\"Remarketing campaigns work best with cross-selling and up-selling content offerings. And email tracking pixels offer a powerful tool for tracking these campaigns. When multiple products are featured as content within an email, it is useful to know which customers click which products. So that those customers can be included in further targeted campaigns.\"}),/*#__PURE__*/e(\"p\",{children:\"This method of tracking customer product interest so that they might be included in a more targeted campaign is called retargeting. Retargeting campaigns are often most effective as the next step of a remarketing campaign. So that content is tailored to a specific, small audience likely to lead to a conversion.\"}),/*#__PURE__*/e(\"h2\",{children:\"Other Kinds of Campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"Tracking Pixels are not only useful for retargeting and remarketing campaigns. But also for any kind of email that you want your audience to see. Whatever product your brand is selling, whether it be software, marketing services, or high-end fashion, email marketing campaigns are still a great way to remind your customers that your brand is worth exploring.\"}),/*#__PURE__*/t(\"p\",{children:[\"Although the tracking pixel works essentially the same way, regardless of what kind of email you are sending, your brand can \",/*#__PURE__*/e(n,{href:\"https://www.maropost.com/9-types-of-email-marketing-campaigns-you-should-be-using/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"decide which insights you want to focus on\"})}),\" based on the type of email campaign. For example, if your company wants to focus on getting the brand out with a welcome campaign or a standard promotional campaign, then you might focus on simply who clicks on a link to visit your page. And some basic background about the customer.Once it\u2019s determined which customers have shown \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/intent-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"initial interest in your brand\"})}),\" or product, you might decide to run a new kind of campaign. It will be focused on finding out what products customers are most interested in. Or what parts of your website are most visited. Email tracking pixels attached to campaigns such as a seasonal, connect-via-social, or a cart abandonment campaign could all give you further insights into the interest level and buying habits of your customers.\"]}),/*#__PURE__*/e(\"p\",{children:\"After customers made a purchase or visited your website a few times, you can follow up with a newsletter, post-purchase drip, or re-engagement campaign. These campaigns, if instilled with a tracking pixel, can all continue to give insights. This can help you retain long-term customers through promotions, giveaways, and other benefits.\"}),/*#__PURE__*/e(\"h2\",{children:\"Tracking Pixels Improve Customer Experience\"}),/*#__PURE__*/t(\"p\",{children:[\"Tracking pixels are extremely helpful for customer experience management (CEM). CEM is the overall \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-journey-map/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer journey map\"})}),\" for either a single customer or a group of customers. The information gained from tracking pixels not only gives you insight into specific details that you can use to market with greater success. These details can also help you organize and classify customers based on desired information.The process of \",/*#__PURE__*/e(n,{href:\"https://www.hillwebcreations.com/auditing-tracking-pixels-reveals-what-customers-want/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"leveraging these tracking pixels\"})}),\" to reveal buyer information begins with an audit. The technical process of running an audit on the performance of email tracking pixels starts with implementing a tag inspector scan. This scan runs diagnostics on issues related to your pixel tracking tags. These issues affect load performance, security, and privacy factors such as third-party website tags.\"]}),/*#__PURE__*/e(\"p\",{children:\"Managing tracking pixels accurately and efficiently ensures that your website avoids website tag bloat or tracking pixel overuse. Tracking pixels improve customer experience. Because brands are able to better predict the kinds of content or products that an individual or group of customers are interested in. Leading to increasingly targeted conversions.\"}),/*#__PURE__*/e(\"h2\",{children:\"Looking for More Help?\"}),/*#__PURE__*/t(\"p\",{children:[\"Using email tracking pixels to \",/*#__PURE__*/e(n,{href:{webPageId:\"j363Bhd0k\"},motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"identify website visitors\"})}),\", control your data, and create compelling content in one place propels your brand toward creating a unique relationship with customers who are seeking distance from brand fatigue. \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/contact/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Contact LeadBoxer\"})}),\" to learn more about how its streamlined, user-friendly platform can help your brand generate quality leads.\"]})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases.\"}),/*#__PURE__*/e(\"p\",{children:\"Best of all, lead capture pages can be implemented quickly. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. Before you know it, you\u2019ll find new leads for your business without lifting a finger.\"})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is a Lead Capture Page?\"}),/*#__PURE__*/e(\"p\",{children:\"A lead capture page is an essential component of an inbound marketing strategy. Visitors usually land on the page after searching for business solutions or learning about your company through social media, blog posts, or search engines.\"}),/*#__PURE__*/e(\"img\",{alt:\"nutshell inbound marketing strategy\",className:\"framer-image\",src:\"https://framerusercontent.com/images/AlJXgtcCvk1y3MvgQ0RLy3aQd4I.png\",srcSet:\"https://framerusercontent.com/images/AlJXgtcCvk1y3MvgQ0RLy3aQd4I.png?scale-down-to=512 512w,https://framerusercontent.com/images/AlJXgtcCvk1y3MvgQ0RLy3aQd4I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/AlJXgtcCvk1y3MvgQ0RLy3aQd4I.png 1236w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://app.nutshell.com/signup\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. In exchange, the prospect fills out a short form with their contact information. This supplies your sales team with a continual source of leads.\"}),/*#__PURE__*/t(\"p\",{children:[\"The info collected from a lead capture page is then uploaded to your CRM, becoming the foundation of any contact record in your sales pipeline. Once you\u2019ve identified a lead, \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead intelligence software\"})}),\" can uncover additional details about a prospect, analyze how engaged they are, and offer insights into how to best communicate with that person.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Lead Capture Pages Help Sales Teams\"}),/*#__PURE__*/e(\"p\",{children:\"Between calling clients and closing deals, your salespeople are busy enough. Lead capture pages give them the freedom to focus on these high-touch tasks and understand their prospects better.\"}),/*#__PURE__*/e(\"h3\",{children:\"Find qualified leads on autopilot\"}),/*#__PURE__*/e(\"p\",{children:\"An efficient lead capture page reduces the time your salespeople would otherwise spend trawling LinkedIn or contact databases for leads. It also automatically begins the qualification process, as leads who express interest in your offerings are likely to be more receptive than cold leads to communications from your sales team.\"}),/*#__PURE__*/e(\"h3\",{children:\"Gain insight into prospects\"}),/*#__PURE__*/t(\"p\",{children:[\"Manual lead generation can\u2019t compare to the level of \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/what-is-lead-enrichment/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"contact enrichment\"})}),\" that lead capture pages help provide. Many programs that build and run lead capture pages can take the data submitted and use it as a launchpad to uncover tons of other details about leads. This gives your sales reps a greater understanding of who they\u2019re selling to.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Score and prioritize leads\"}),/*#__PURE__*/t(\"p\",{children:[\"If members of your sales team often wonder which leads they should prioritize over others, a lead capture page can help. When used in tandem with \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/lead-scoring/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead scoring software\"})}),\", you can analyze the online behavior of leads captured from a web form and more accurately predict which ones are likely to buy. That way, sales reps know exactly who to focus their energy on and who they can pass on.\"]}),/*#__PURE__*/e(\"h2\",{children:\"15 Lead Capture Page Software Options\"}),/*#__PURE__*/t(\"p\",{children:[\"Many tools and \",/*#__PURE__*/e(n,{href:\"/blog/how-ai-empowers-sales-enablement-10-sales-ai-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sales artificial intelligence tools\"})}),\" too with lead capture page functions come packed with additional features that help you get more from your leads. These software options usually fall under one of three categories:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead capture page software with lead intelligence and nurturing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CRMs with lead capture page builders\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Landing page builders\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Lead Capture Page Software with Lead Intelligence and Nurturing\"}),/*#__PURE__*/e(\"h3\",{children:\"1. LeadBoxer\"}),/*#__PURE__*/e(\"img\",{alt:\"lead capture pages software\",className:\"framer-image\",src:\"https://framerusercontent.com/images/iYh3YJdpnbB2ZtLWv2Zgb5DguaQ.gif\",srcSet:\"https://framerusercontent.com/images/iYh3YJdpnbB2ZtLWv2Zgb5DguaQ.gif?scale-down-to=512 512w,https://framerusercontent.com/images/iYh3YJdpnbB2ZtLWv2Zgb5DguaQ.gif 732w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Out of the box, \",/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LeadBoxer\"})}),\" can start identifying leads from forms, as well as IP addresses, email, and other touchpoints.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tracks leads\u2019 online activity, including what web pages they visit on your website, how long they spend there, and what emails they click through\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creates a lead score to help your sales team prioritize prospects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Can \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/identify-website-visitors/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"identify website visitors\"})}),\" who don\u2019t complete a form\"]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t include a CRM\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" LeadBoxer starts at $195 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Leady\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing strategies from leady\",className:\"framer-image\",src:\"https://framerusercontent.com/images/QTeiKq2aUEIhjFtLHMKAYAOgXw.png\",srcSet:\"https://framerusercontent.com/images/QTeiKq2aUEIhjFtLHMKAYAOgXw.png?scale-down-to=512 512w,https://framerusercontent.com/images/QTeiKq2aUEIhjFtLHMKAYAOgXw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QTeiKq2aUEIhjFtLHMKAYAOgXw.png 1133w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://leady.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://leady.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Leady\"})}),\" identifies and scores new leads based on their level of engagement. It includes features that help flesh out contact records, giving sales reps greater insight into who they\u2019re selling to.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creates detailed profiles about people visiting your site so you can better segment leads for your sales team\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reveals where leads came from so you can zero in on the marketing strategies that work best\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tracks a lead\u2019s activity with your website and email marketing, as well as all communications with your sales team\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Only downloads data once per day, so you can\u2019t start nurturing new leads immediately\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Basic plan only identifies 300 unique site visitors per month\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Leady starts at $39 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Autopilot\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing automation software autopilot\",className:\"framer-image\",src:\"https://framerusercontent.com/images/G73c31Uf1v1bHEcvi10Gya0lffo.png\",srcSet:\"https://framerusercontent.com/images/G73c31Uf1v1bHEcvi10Gya0lffo.png?scale-down-to=512 512w,https://framerusercontent.com/images/G73c31Uf1v1bHEcvi10Gya0lffo.png 694w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.autopilothq.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.autopilothq.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Autopilot\"})}),\" is marketing automation software that can help you build lead capture pages, then nurture new leads on, well, autopilot.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The interface allows you to visualize exactly how the \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-journey-map/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer journey\"})}),\" will unfold\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Can automate repetitive tasks like educating new subscribers, assigning leads to members of your sales team, and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/follow-up-on-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"following up on new leads\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easy to build multiple drip campaigns tailored to lead segments\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t come equipped with a CRM, so you\u2019ll need to integrate it with a separate program\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Integrates with a limited number of tools\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Autopilot starts at $49 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Act-On\"}),/*#__PURE__*/e(\"img\",{alt:\"web form builder act-on\",className:\"framer-image\",src:\"https://framerusercontent.com/images/eFtRZw5tSqIG8CKV813Mhvp218.gif\",srcSet:\"https://framerusercontent.com/images/eFtRZw5tSqIG8CKV813Mhvp218.gif?scale-down-to=512 512w,https://framerusercontent.com/images/eFtRZw5tSqIG8CKV813Mhvp218.gif 1000w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.act-on.com/products/automation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.act-on.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Act-On\"})}),\" integrates with your CRM to help you attract, convert, nurture, and score leads with ease. Its web form builder tracks conversion rates and the source of form visits so you know which of your marketing efforts are working best.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automatically starts sending drip campaigns to leads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comes with features that help score leads based on their website activity, so sales reps know their level of engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easier to use than direct competitors like Marketo\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Incredibly feature-rich and on the pricier side, so it\u2019s not feasible for many small and medium-sized businesses\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Act-On starts at $900 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Karta\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing and sales solution from karta\",className:\"framer-image\",src:\"https://framerusercontent.com/images/JA0AAehbZMc3hFTy7jvpaacFc.jpg\",srcSet:\"https://framerusercontent.com/images/JA0AAehbZMc3hFTy7jvpaacFc.jpg?scale-down-to=1024 897w,https://framerusercontent.com/images/JA0AAehbZMc3hFTy7jvpaacFc.jpg 899w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://home.kartra.com/feature-leads#_ga=2.151078975.722877741.1583269177-153762872.1583269177\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://home.kartra.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Karta\"})}),\" was designed as the most complete marketing and sales solution on the market. It touches almost every aspect of the customer journey, from letting you build lead capture pages to scoring and prioritizing leads for your sales team.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Includes lead tagging and scoring features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t require integrations to manage all aspects of your business\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Can create segmented campaigns that respond to specific behaviors, so you can start \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"nurturing new leads automatically\"})})]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"With so many features, Karta can sometimes feel clunky or unwieldy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Karta is newer to the market, so some kinks are still being ironed out\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Karta starts at $99 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"CRMs with Lead Capture Page Builders\"}),/*#__PURE__*/e(\"h3\",{children:\"6. HubSpot\"}),/*#__PURE__*/e(\"img\",{alt:\"hubspot marketing platform\",className:\"framer-image\",src:\"https://framerusercontent.com/images/pzm85U2H9YL7Y878jmF2JXHaw4.png\",srcSet:\"https://framerusercontent.com/images/pzm85U2H9YL7Y878jmF2JXHaw4.png?scale-down-to=512 512w,https://framerusercontent.com/images/pzm85U2H9YL7Y878jmF2JXHaw4.png 936w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/products/marketing/forms?_ga=2.59111662.2110679412.1586827905-2006152765.1585412959\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"HubSpot\"})}),\" offers an all-in-one CRM and marketing platform that can build lead capture pages, organize leads, and prioritize them based on engagement.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comes with tools to build lead capture pages or embeddable forms with 1,000 form fields and a dozen different form types\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automatically uploads leads into the CRM and begins nurturing them with email campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gauges lead engagement, then prioritizes them in the CRM so salespeople know who to focus on\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"While HubSpot CRM is free, you\u2019ll likely need to invest in the sales and marketing bundle to get all the lead capture features you want\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" HubSpot Marketing Hub and Sales Hub start at $50 per month, while a bundle starts at $112.50 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"7. Pipedrive\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing automations from pipedrive\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Mo8sbgVEBmZEA0bqTSlbKVvBxR4.png\",srcSet:\"https://framerusercontent.com/images/Mo8sbgVEBmZEA0bqTSlbKVvBxR4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Mo8sbgVEBmZEA0bqTSlbKVvBxR4.png 960w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/132666/Pipedrive/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.pipedrive.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Pipedrive\"})}),\" is a popular CRM known for working well right out of the box. With its web form builder, you can start capturing leads within minutes.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"New contacts in your CRM are automatically created from form submissions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tracks all calls, emails, and contact activity for each lead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pipedrive is so easy to use, you can train new users on it in just one day\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t come equipped with predictive lead scoring, so you\u2019ll need to integrate an additional tool if you want this feature\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Limited marketing automation features compared to a CRM like HubSpot\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Pipedrive starts at $12.50 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"8. Zoho CRM\"}),/*#__PURE__*/e(\"img\",{alt:\"lead generation from zoho\",className:\"framer-image\",src:\"https://framerusercontent.com/images/WlkVyH58YtLtPTIzh9YkrbnYb8.png\",srcSet:\"https://framerusercontent.com/images/WlkVyH58YtLtPTIzh9YkrbnYb8.png?scale-down-to=512 512w,https://framerusercontent.com/images/WlkVyH58YtLtPTIzh9YkrbnYb8.png 580w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.zoho.com/crm/web-forms.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.zoho.com/crm\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Zoho CRM\"})}),\", one of the top-rated CRMs available, comes packed with features like web forms for lead generation. The tool can meet your customers at every stage of their lifecycle, from marketing to customer support.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Drag and drop web form builder makes it easy to launch lead capture pages in minutes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multiple levels of billing is great for businesses that plan to scale up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The interface is so user-friendly, many customers claim not to need training before getting started\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customers report that importing and exporting leads sometimes leads to corrupted files\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Emails generated by Zoho CRM can sometimes get sent to leads\u2019 spam or blocked entirely\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Zoho CRM starts at $12 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"9. Agile CRM\"}),/*#__PURE__*/e(\"img\",{alt:\"lead capture form tool agile\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uYwyyld7xIOiaL0PpFHFKaYTo.png\",srcSet:\"https://framerusercontent.com/images/uYwyyld7xIOiaL0PpFHFKaYTo.png?scale-down-to=512 512w,https://framerusercontent.com/images/uYwyyld7xIOiaL0PpFHFKaYTo.png 818w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/135148/Agile-CRM/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Like Zoho CRM, \",/*#__PURE__*/e(n,{href:\"https://www.agilecrm.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Agile CRM\"})}),\" lets you manage marketing, sales, and customer service all in one platform, but with a slightly cheaper price tag.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead capture forms automatically sync data with the CRM, which can then segment leads based on behavior and characteristics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can help you find unknown email addresses for leads using only a lead\u2019s name and their company\u2019s website address\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Allows you to purchase additional features without upgrading to the next subscription level\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users find some of the marketing automation features buggy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer support can be inconsistent\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost: \"}),\"Agile CRM starts at $8.99 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"10. 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Small businesses that want to build unique lead capture pages to match all their ads will love Unbounce\u2019s functionality and affordability.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Drag and drop builder lets you collaborate with team members and make edits in real-time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lets you create pop-ups and sticky bars for even more lead capturing opportunities\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Uses A/B testing to automatically optimize pages for the best conversions\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The builder isn\u2019t as intuitive as some of its competitors, so new users should expect a slight learning curve\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Certain landing page features require additional coding\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Unbounce starts at $79 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"13. 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Mailchimp\"}),/*#__PURE__*/e(\"img\",{alt:\"mailchimp all-in-one marketing platform\",className:\"framer-image\",src:\"https://framerusercontent.com/images/gWdpyUUSnRZJOliUcZIvnTSdsqc.jpg\",srcSet:\"https://framerusercontent.com/images/gWdpyUUSnRZJOliUcZIvnTSdsqc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/gWdpyUUSnRZJOliUcZIvnTSdsqc.jpg 760w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://mailchimp.com/features/landing-pages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://mailchimp.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Mailchimp\"})}),\" has long since upgraded from an \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/mailchimp-integrations/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email marketing tool\"})}),\" to an all-in-one marketing platform, offering features like a landing page builder, conversion rate tracking, and even free domains.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easy to integrate with almost any tool\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start building and hosting landing pages for freet\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Its paid version is the most affordable of its competitors, making it ideal for small or new businesses\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A landing page builder isn\u2019t nearly as dynamic as others on this list\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Limited segmentation ability\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"No plugin with Spotify\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Mailchimp\u2019s paid plans start at $9.99 per month.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Tips for Creating an Optimized Lead Capture Page\"}),/*#__PURE__*/e(\"p\",{children:\"Not all lead capture pages are created equal. 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If that info doesn\u2019t relate to the gated resource you\u2019re offering, it might reduce your conversion rate.\"}),/*#__PURE__*/t(\"p\",{children:[\"Check out this registration for a free webinar from \",/*#__PURE__*/e(n,{href:\"https://kinsta.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Kinsta\"})}),\", a managed WordPress hosting provider, which only requires that attendees submit their name and email.\"]}),/*#__PURE__*/e(\"img\",{alt:\"registration form from kinsta\",className:\"framer-image\",src:\"https://framerusercontent.com/images/MAkB8sTio8pT0pPm4QIbsYDFio.png\",srcSet:\"https://framerusercontent.com/images/MAkB8sTio8pT0pPm4QIbsYDFio.png?scale-down-to=512 512w,https://framerusercontent.com/images/MAkB8sTio8pT0pPm4QIbsYDFio.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MAkB8sTio8pT0pPm4QIbsYDFio.png 1167w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://kinsta.com/webinars/working-from-home/?utm_campaign=remote-work-101-webinar&utm_source=global-notification\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"This is presumably so attendees can receive the link and a calendar reminder for the webinar. If Kinsta were to ask for less relevant information, such as company name or job title, visitors might be put off and leave the page before completing their registration.\"}),/*#__PURE__*/e(\"h3\",{children:\"Choose the right positioning for the lead form\"}),/*#__PURE__*/e(\"p\",{children:\"There are three places you can position the lead capture form: above the fold, at the bottom of a page, or in a pop-up. Each has different benefits.\"}),/*#__PURE__*/e(\"p\",{children:\"If the form is above the fold, that means you can see the form at the top of the page without having to scroll. This type of form is quick to grab a visitor\u2019s attention and works best when used as a post-click landing page for a search engine or social media ad.\"}),/*#__PURE__*/e(\"img\",{alt:\"right positioning for the lead form\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Qcp3VekiPvfOkU4r2hAjet0Y4.png\",srcSet:\"https://framerusercontent.com/images/Qcp3VekiPvfOkU4r2hAjet0Y4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Qcp3VekiPvfOkU4r2hAjet0Y4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Qcp3VekiPvfOkU4r2hAjet0Y4.png 1121w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.zenefits.com/learn/trial-signup/?utm_source=Adwords&utm_medium=HR_Search&lc=PPC&ls=AdWords&cm1=G_S_HRPlatform_HighIntent&cm2=hr-software---mb&cm3=%2Bhr%20%2Bsoftware&cm4=b&cm5=426908886374&adgroup_id=58237478354&campaign_id=1405998856&utm_device=c&utm_placement=&_bt=426908886374&_bk=%2Bhr%20%2Bsoftware&_bm=b&_bn=g&_bg=58237478354&gclsrc=aw.ds&&gclid=Cj0KCQjwm9D0BRCMARIsAIfvfIbK09nVhygMHMECZo1GYJN9hrDEweKeR_gy4Xw_N6aZJIKnPusCCp8aAlGFEALw_wcB\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Sometimes the form is positioned next to an image of the product. This serves as a visual reminder of what the visitor will receive in exchange for their info.\"}),/*#__PURE__*/e(\"p\",{children:\"Another option is to position the form at the bottom of the page.\"}),/*#__PURE__*/e(\"img\",{alt:\"lead capture form from hubspot\",className:\"framer-image\",src:\"https://framerusercontent.com/images/8qbvpNtxC8TBGpluefHJNqaX7FI.png\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://blog.hubspot.com/blog/tabid/6307/bid/28472/the-5-critical-components-of-fantastic-lead-capture-forms.aspx\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Visitors who read through all the info about your product or resource before submitting their info demonstrate a high level of engagement, which helps your sales team prioritize them.\"}),/*#__PURE__*/e(\"p\",{children:\"Finally, you can put your lead capture form in a pop-up, as Instapage does for visitors who want to download a free guide.\"}),/*#__PURE__*/e(\"img\",{alt:\"pop-up capture form from instapage\",className:\"framer-image\",src:\"https://framerusercontent.com/images/O61XTGJfPN63GlAgkbVc9jAGh7M.png\",srcSet:\"https://framerusercontent.com/images/O61XTGJfPN63GlAgkbVc9jAGh7M.png?scale-down-to=512 512w,https://framerusercontent.com/images/O61XTGJfPN63GlAgkbVc9jAGh7M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/O61XTGJfPN63GlAgkbVc9jAGh7M.png 1095w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://instapage.com/ebooks/post-click-automation\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"This method keeps visitors focused on the form, so they\u2019re less likely to be distracted by other links or elements on the page before submitting their info.\"}),/*#__PURE__*/e(\"h3\",{children:\"Include your privacy policy\"}),/*#__PURE__*/t(\"p\",{children:[\"The info collected through lead capture pages is sensitive enough to qualify as \",/*#__PURE__*/e(n,{href:\"https://gdpr-info.eu/issues/personal-data/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"personal data\"})}),\" under the General Data Protection Regulation (GDPR). The GDPR, which regulates the personal data of all European Union residents, requires that you disclose how and why the data is collected, as well as how you handle the data and dispose of it.\"]}),/*#__PURE__*/e(\"p\",{children:\"In addition to including this disclosure in your existing privacy policy, you should also link to your privacy policy on the lead capture page. HubSpot, like many B2B companies, positions this link at the bottom of the form so that visitors are sure to see it before they submit their info.\"}),/*#__PURE__*/e(\"img\",{alt:\"privacy policy on display ob hubspot\",className:\"framer-image\",src:\"https://framerusercontent.com/images/iWlqONRBltBLi8TK7laxS1DTxC0.png\",srcSet:\"https://framerusercontent.com/images/iWlqONRBltBLi8TK7laxS1DTxC0.png?scale-down-to=512 512w,https://framerusercontent.com/images/iWlqONRBltBLi8TK7laxS1DTxC0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iWlqONRBltBLi8TK7laxS1DTxC0.png 1107w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://app.hubspot.com/signup/crm/step/user-info?__cf_chl_jschl_tk__=4d1475cca563c4ef824eb02441f9f1c86d76ab32-1586831725-0-AWqXeVHRX6At5Gr2tjS7kMWoU-9hPknbCgEx6bdv36q5_Zuo0ibZ0raX7Og-a_OD7fAzDMOYFfSivVfjHaJUsp_W8NUBqh2mgws56zO1J-wm5CVs1zFG47t0fYUuqUNWsPsoIjnFHjaU-qT3RKsFZ1UElm4fsz6YdTDFoibwCyby5l-hqCpteZYONnv-B2oVjgdwKRch3-PGBkBEcke3Dh2pFx4MaZuMhwDa0izQYgE2rpIPYcQ4Q4Tt_VzwZ92g-V7flUTe2OQRN_fPXst_T-un4ysYxmsLDKIlHdnNQn9vw3IbMdZ620G1gJIWtd5Yt7fUgfFey5lgmXDYggISeKmO7rRGlUJ-56elqA4InnDeNe1b5y0yBvMGv3JBCYP4ta4dKSnLlNt51atqEDp_KpZ6o20ULXPSfe0x4__yrsFwDgbXSCU9CzfoXwDkS2GhdnigXCB-k1dn7ObwcJ2qqP8g_rEbonPNHiLoesQtp9wr5Eo29J_0VcbH6Skdc0-jKGuDpu63zRMASBIs1fcz0ju7qg8d_SYZcav1A5or0jPh&_ga=2.65466605.2110679412.1586827905-2006152765.1585412959&hubs_signup-cta=getstarted-crm&hubs_signup-url=www.hubspot.com%2Fproducts%2Fget-started\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Aside from being a legal necessity, having your privacy policy on display shows your brand\u2019s professionalism and commitment to the customer\u2019s best interests.\"}),/*#__PURE__*/e(\"h2\",{children:\"Generate Leads on Autopilot for Your Sales Team\"}),/*#__PURE__*/t(\"p\",{children:[\"Your \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-lead-generation-101/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"B2B marketing strategy\"})}),\" is incomplete without a lead capture page. A lead capture page is the simplest way to find and qualify prospects for your sales team, who can then redirect their energy on nurturing leads and closing deals. In the long run, this relatively inexpensive strategy can end up generating significant revenue for your company.However, even if you follow all the tips and best practices for creating an optimized lead capture page, the page only works as well as the software you pair it with. With the right software, you\u2019ll never have another high-quality lead slip through the cracks because of pipeline mismanagement. Your best bet is to use a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/10-best-sales-intelligence-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead intelligence tool\"})}),\" that can take the info you collect from lead capture pages and turn into actionable data that helps you prioritize leads and convert them into customers with ease.\"]})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It\u2019s no secret that to make sales, you need to know your individual prospects inside and out, from the size of their company to their most recent source of funding. However, gathering this data is time-consuming. Most sales reps are extremely busy communicating with their leads and working to close deals.\"}),/*#__PURE__*/e(\"p\",{children:\"Meanwhile, sales intelligence tools automatically find and interpret this data so your reps don\u2019t have to. With the right sales intelligence tools, your reps can focus more on delivering a better sales experience to prospective customers and less on data entry.\"}),/*#__PURE__*/t(\"p\",{children:[\"This guide offers an introduction to sales intelligence and a comparison of some of the most popular tools available. That is to say, with the right \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/sales-enablement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"suite of tools\"})}),\", your team will be able to close more deals faster and with less data entry.\"]}),/*#__PURE__*/e(\"p\",{children:\"Keep reading or skip ahead to these sections:\"})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What are Sales Intelligence Tools?\"}),/*#__PURE__*/e(\"p\",{children:\"Sales intelligence involves gathering and analyzing information about prospective customers. As a result, sales reps can keep their pipelines filled with high-quality leads that are likely to close.\"}),/*#__PURE__*/t(\"p\",{children:[\"While a sales rep could do this manually by collecting data from social media, news outlets, \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-capture-pages-strategies-and-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead capture pages\"})}),\", and company websites, in reality, the process is too time-consuming for this approach to be feasible.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s where sales intelligence tools come in. These tools automate the collection and interpretation of data, helping reps to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find potential new customers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Populate prospect records with details such as contact info, company size, and revenue\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/cross-domain-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Track online behavior\"})}),\", including email clicks, website interactions, and search habits around the web\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Qualify and rank leads according to their likelihood to buy\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Update lead records so their data is always accurate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gather relevant info from public sources like social media or news outlets\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Importance of Sales Intelligence\"}),/*#__PURE__*/t(\"p\",{children:[\"The main selling point for \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-intelligence/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sales intelligence\"})}),\" is its ability to streamline your workflow, therefore saving your team time and energy.\"]}),/*#__PURE__*/e(\"p\",{children:\"Moreover, without sales intelligence, reps can end up wasting time:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Searching for leads and accurate contact info\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pursuing leads with no real interest in buying\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Passing up on prospects that actually want to hear from them\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"In short, with sales intelligence and \",/*#__PURE__*/e(n,{href:\"/blog/how-ai-empowers-sales-enablement-10-sales-ai-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"sales AI\"})}),\", not only do reps know who they should contact, in addition, they\u2019re already familiar with that company\u2019s unique financial situation, any recent staffing changes, and other details that influence their pain points. 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Lusha\"}),/*#__PURE__*/e(\"img\",{alt:\"lusha tool for connections with leads\",className:\"framer-image\",src:\"https://framerusercontent.com/images/xWTdfTYy0Z0NDQ8DWY2nJQ0tKs.png\",srcSet:\"https://framerusercontent.com/images/xWTdfTYy0Z0NDQ8DWY2nJQ0tKs.png?scale-down-to=512 512w,https://framerusercontent.com/images/xWTdfTYy0Z0NDQ8DWY2nJQ0tKs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xWTdfTYy0Z0NDQ8DWY2nJQ0tKs.png 1290w\"}),/*#__PURE__*/e(\"p\",{children:\"Source\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.lusha.co/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Lusha\"})}),\" makes it easy to enrich and verify contact profiles. In other words, you can make faster and better connections with leads.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can be used as a Chrome extension to verify leads during your browse in LinkedIn\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automatically updates leads in Salesforce\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comes with a feature that scores and routes leads. As a result, reps always connect with the right prospects\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customers complain that the phone numbers for leads are often incorrect.\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pricing:\"}),\" Lusha offers a free version of the tool. A basic plan starts at $23 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"10. UpLead\"}),/*#__PURE__*/e(\"img\",{alt:\"uplead sales process acceleration\",className:\"framer-image\",src:\"https://framerusercontent.com/images/adCZ7zSwdIiXnjHWS0GioPYmntU.jpg\",srcSet:\"https://framerusercontent.com/images/adCZ7zSwdIiXnjHWS0GioPYmntU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/adCZ7zSwdIiXnjHWS0GioPYmntU.jpg 879w\"}),/*#__PURE__*/e(\"p\",{children:\"Source\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.uplead.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"UpLead\"})}),\" is similar to Adapt or ZoomInfo. For instance, you can find verified contact info for leads, therefore enriching the records in your CRM.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Their database of 46 million contacts in 200+ countries makes it easy to get in touch with key players at target accounts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can search for contacts and companies using over 50 different criteria. For example, location, management level, and revenue\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Verifies email addresses in real-time, so you\u2019re always getting the most accurate information right when you need it\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Revenue levels are broad. However, you can filter for revenue in a range of $1m-$10m, but not $1m-$5m\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Smaller database size than its competitors\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pricing:\"}),\" UpLead offers a free version or a basic plan that starts at $99 per month.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Accelerate Your Sales Process With Sales Intelligence Tools\"}),/*#__PURE__*/t(\"p\",{children:[\"To build a strong relationship with your prospects, most importantly you need the most up-to-date information about their company and its needs. Sales intelligence tools and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-data-platform-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer data software\"})}),\" automate the collection and interpretation of this data, letting sales reps focus on moments of actual connection.\"]}),/*#__PURE__*/e(\"p\",{children:\"However, not all sales intelligence tools are created equal. Some excel at finding accurate contact information, while others stand out in their ability to gather intent data and relevant news from media outlets.\"}),/*#__PURE__*/t(\"p\",{children:[\"None of this data is helpful if you don\u2019t know which leads are most worth focusing your efforts on. In the end, sales intelligence tools with lead scoring or prioritization features and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/demand-generation-marketing-strategies-tips-and-tricks/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"demand generation marketing strategies\"})}),\" are perhaps best able to accelerate your pipeline and close more deals.LeadBoxer does exactly that. With website visitor identification, record enrichment, online behavior tracking, and lead scoring, LeadBoxer can find and prioritize prospects on autopilot, putting sales reps closer than ever to the actual sale. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Get started with a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/start/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"free trial\"})}),\" today.\"]})]});export const richText7=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Engaging with a sales rep may be the core of a B2B or high-ticket item buyer\u2019s journey, but lead nurturing is what moves the process along. Without a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/account-based-marketing-tactics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"personalized marketing experience\"})}),\" filled with carefully timed emails and retargeted ads to keep you top of mind, many of your leads could stall out or fall through the cracks.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. With lead nurturing software, you can deliver tailor-made emails, texts, and other content in response to any number of lead behaviors, all at scale.\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you\u2019re a small business with a limited budget or enterprise-level operation, there\u2019s a lead nurturing solution and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/demand-generation-marketing-strategies-tips-and-tricks/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"demand generation marketing strategy\"})}),\" that\u2019s the right fit for you. We\u2019ve compared the pros, cons, and costs of the 12 best lead nurturing software options to help get you started:\"]})]});export const richText8=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Lead Nurturing Software?\"}),/*#__PURE__*/t(\"p\",{children:[\"Lead nurturing software cultivates a relationship with your lead even when your sales reps are off the clock. It usually works closely with customer relationship management (CRM) tool to deliver \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/sales-prospecting-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"personalized content to prospects\"})}),\" after they exhibit certain behaviors, like downloading an ebook or clicking on a link in an email.\"]}),/*#__PURE__*/e(\"p\",{children:\"Features you\u2019ll likely find in lead nurturing software include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Email Automation\"}),\" - Automatically send emails to leads depending on where they are in the sales process, then move them in the pipeline based on how they respond to the email.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Lead Scoring\"}),\" - Assign leads a number value describing how engaged they are with the process so sales reps know who to focus their attention on.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Campaign Management\"}),\" - Create campaigns across different platforms to engage with leads wherever they are.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personalization\"}),\" - Switch up the messaging, tone, or details of content based on a lead\u2019s characteristics and preferences.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Lead Segmentation\"}),\" - Group leads according to their characteristics or behavior in order to deliver them the right content.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"The 12 Best Lead Nurturing Software Options\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you want just one feature or all of them, chances are there\u2019s a lead nurturing solution to suit your needs.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. LeadBoxer\"}),/*#__PURE__*/e(\"img\",{alt:\"lead nurturing software option\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Wm5NUtZ8YceAwYuVsMsTbIA6Gc.gif\",srcSet:\"https://framerusercontent.com/images/Wm5NUtZ8YceAwYuVsMsTbIA6Gc.gif?scale-down-to=512 512w,https://framerusercontent.com/images/Wm5NUtZ8YceAwYuVsMsTbIA6Gc.gif 748w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"LeadBoxer\"})}),\" primarily nurtures leads through its lead scoring technology. The software assigns each prospect a number expressing how likely they are to buy based upon their previous behavior and interaction with your brand. With this level of intel, sales reps know exactly who to direct their attention to so they can better engage with top prospects.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Includes lead segmentation for easy grouping and filtering\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Website and \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"email tracking\"})}),\" gives you insight into who to retarget and what content to serve them with\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can identify and track anonymous leads\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t include email automation or drip campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t include campaign management\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" LeadBoxer starts at $195 per month and includes everything you need to track and score leads.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Nutshell\"}),/*#__PURE__*/e(\"img\",{alt:\"email campaigns\",className:\"framer-image\",src:\"https://framerusercontent.com/images/B4l079pfTKAWnLH6h9etcKT8.png\",srcSet:\"https://framerusercontent.com/images/B4l079pfTKAWnLH6h9etcKT8.png?scale-down-to=512 512w,https://framerusercontent.com/images/B4l079pfTKAWnLH6h9etcKT8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/B4l079pfTKAWnLH6h9etcKT8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/B4l079pfTKAWnLH6h9etcKT8.png 2400w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.nutshell.com/tour/nutshell-crm/email/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.nutshell.com/?home\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Nutshell\"})}),\" is first and foremost a CRM that manages your sales pipeline. However, it comes packed with tons of lead nurturing features like personalized email campaigns and automated messages for each stage of the sales process, making Nutshell a good fit for small businesses that need an all-in-one tool.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Combines pipeline management with basic lead nurturing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lean and intuitive interface\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Includes reporting function that analyzes how well your lead nurturing activities are working\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Not as many automated marketing features as HubSpot or SharpSpring\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Starter plans don\u2019t include all email automation features\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Nutshell\u2019s plans start at $19 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. HubSpot\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing automation feature\",className:\"framer-image\",src:\"https://framerusercontent.com/images/OcTUWAKrCW6a6Dhp53mFUrVqi8.png\",srcSet:\"https://framerusercontent.com/images/OcTUWAKrCW6a6Dhp53mFUrVqi8.png?scale-down-to=512 512w,https://framerusercontent.com/images/OcTUWAKrCW6a6Dhp53mFUrVqi8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/OcTUWAKrCW6a6Dhp53mFUrVqi8.png 1169w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/products/marketing/professional\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"When working together, \",/*#__PURE__*/e(n,{href:\"https://www.hubspot.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"HubSpot\u2019s Marketing and Sales Hubs\"})}),\" are a lead nurturing powerhouse. The marketing automation features allow you to create emails, content, offers, and outreach that are personalized for specific lead behavior. On the sales side of things, reps can schedule a series of tailor-made emails that land in a prospect\u2019s inbox at exactly the right time.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Includes tools to help create blog content, landing pages, and emails so every step of a lead\u2019s journey is optimized\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Know exactly how much you\u2019re spending on each lead with ad ROI tracking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tracks lead email activity to show you who is engaged and who isn\u2019t\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you want the full range of features, prepare to splurge on a bundle\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Doesn\u2019t identify anonymous website visitors with the same depth as LeadBoxer\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" HubSpot Marketing Hub and Sales Hub start at $50 per month, while a bundle starts at $112.50 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. SharpSpring\"}),/*#__PURE__*/e(\"img\",{alt:\"visual marketing automation builder\",className:\"framer-image\",src:\"https://framerusercontent.com/images/5dv41HADEPWHBM2H7uVmgyRv4Ho.png\",srcSet:\"https://framerusercontent.com/images/5dv41HADEPWHBM2H7uVmgyRv4Ho.png?scale-down-to=512 512w,https://framerusercontent.com/images/5dv41HADEPWHBM2H7uVmgyRv4Ho.png 960w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/136480/SharpSpring/#features\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re looking for a tool that can do it all and then some, \",/*#__PURE__*/e(n,{href:\"https://sharpspring.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"SharpSpring\"})}),\" might be right up your alley. In addition to its many features, SharpSpring nurtures leads by sending carefully timed emails at every step of the sales process to keep your brand on a lead\u2019s radar. However, it\u2019s features like the visual marketing automation builder and VisitorID that really set SharpSpring apart.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A CRM combined with marketing automation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Personalized emails that send in response to lead behavior\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Create \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/b2b-marketing-automation-workflow-guide/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"marketing automation workflows\"})}),\" with a visual builder\"]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Might be too bulky for smaller businesses\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The introductory cost is nearly five times more expensive than HubSpot\u2019s comparable product\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" The smallest plan for small businesses starts at $550 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Keap\"}),/*#__PURE__*/e(\"img\",{alt:\"successful marketing processes\",className:\"framer-image\",src:\"https://framerusercontent.com/images/0ZhM89TrenBA1ndZHlivG3vcw.png\",srcSet:\"https://framerusercontent.com/images/0ZhM89TrenBA1ndZHlivG3vcw.png 506w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:\"Source\"}),/*#__PURE__*/e(\"p\",{children:\"Keap starts working for you from the moment a lead fills out an info form. The program instantly segments leads into different groups and sends them carefully timed messages based on triggers like downloading an ebook or viewing a demo. All these features fit snuggly inside Keap\u2019s CRM, so you can keep all your sales and marketing processes in one place.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Combines \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/lead-capture-pages-strategies-and-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"lead capturing\"})}),\", nurturing, pipeline management, invoicing, and payment all in one platform\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Plenty of features while still easy to use\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stellar support team\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Some Keap customers complain of emails going to spam\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Has a tendency not to save work if the program freezes or logs out unexpectedly\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" \\xa0\\xa0\\xa0 Keap starts at $79 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"6. Autopilot\"}),/*#__PURE__*/e(\"img\",{alt:\"personalized email journeys\",className:\"framer-image\",src:\"https://framerusercontent.com/images/SWxekJ5YjgeTeNHUb9mTNdNIaI.png\",srcSet:\"https://framerusercontent.com/images/SWxekJ5YjgeTeNHUb9mTNdNIaI.png?scale-down-to=512 512w,https://framerusercontent.com/images/SWxekJ5YjgeTeNHUb9mTNdNIaI.png 715w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.autopilothq.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"If you struggle to visualize exactly how a \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/blog/customer-journey-map/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"customer journey\"})}),\" should unfold, Autopilot is the answer. Users rave about how easy it is to build multiple drip campaigns with a series of triggers for different lead segments. The program doesn\u2019t come equipped with its own CRM, but offers several integrations so you can connect it with the tool of your choice.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The visual builder makes creating personalized email journeys a breeze\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comes packed with templates to make your messaging shine\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easy to use and great customer service\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Integration with Salesforce and other CRMs can be clunky and not work as expected\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can be slow to load in your browser\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" \",/*#__PURE__*/e(n,{href:\"https://www.autopilothq.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Autopilot\"})}),\"\u2019s basic plan starts at $49 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"7. Act-On\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing and sales tools\",className:\"framer-image\",src:\"https://framerusercontent.com/images/eFtRZw5tSqIG8CKV813Mhvp218.gif\",srcSet:\"https://framerusercontent.com/images/eFtRZw5tSqIG8CKV813Mhvp218.gif?scale-down-to=512 512w,https://framerusercontent.com/images/eFtRZw5tSqIG8CKV813Mhvp218.gif 1000w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.act-on.com/products/automation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.act-on.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Act-On\"})}),\" is a lead nurturing solution that caters to larger enterprises. It integrates with almost any CRM on the market to help companies automate their email marketing, track website visitors and their activity, then score and prioritize leads so sales reps know who to prioritize. Best of all, it offers an easier to use interface than Marketo but with just as many features.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comes equipped with automated campaign templates that are easily customizable to suit your buyer journeys\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Includes lead scoring and list segmentation options to help you target leads at various levels of engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can create different lead scoring rules for different audience segments\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lacks lead attribution functionality, so you can\u2019t be sure how people arrived at your business\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Act-On is so feature-rich that the learning curve may be too steep unless your team has someone committed to using the program full-time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cost is likely prohibitive for many small and medium-sized businesses\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Act-On starts at $900 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"8. Karta\"}),/*#__PURE__*/e(\"img\",{alt:\"lead behavior\",className:\"framer-image\",src:\"https://framerusercontent.com/images/frZTyPb4m5S2BzhtbhCKHGpplQQ.jpg\",srcSet:\"https://framerusercontent.com/images/frZTyPb4m5S2BzhtbhCKHGpplQQ.jpg?scale-down-to=1024 897w,https://framerusercontent.com/images/frZTyPb4m5S2BzhtbhCKHGpplQQ.jpg 899w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://home.kartra.com/feature-leads#_ga=2.151078975.722877741.1583269177-153762872.1583269177\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://home.kartra.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Karta\"})}),\" is perhaps the closest you can get to an all-in-one marketing and sales solution. From building landing pages to lead tagging and scoring, the software includes so many features that it practically negates the need to integrate it with any other tools. With Karta you can also create automated emails based on certain lead behaviors, so lead nurturing happens even while you sleep.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create behavior-based automated emails for your leads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"No more fumbling with integrations and potential points of failure to get all your business tasks completed\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you want to start a business from scratch, Karta has all the features and tools you need\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It takes a long time to learn how to use the program effectively\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Documentation and video tutorials are still in their infancy\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Karta starts at $99 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"9. Marketo Engage\"}),/*#__PURE__*/e(\"img\",{alt:\"successful email campaigns\",className:\"framer-image\",src:\"https://framerusercontent.com/images/uyIar34Iqlio2sCP1NScY2ALZc.jpg\",srcSet:\"https://framerusercontent.com/images/uyIar34Iqlio2sCP1NScY2ALZc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/uyIar34Iqlio2sCP1NScY2ALZc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/uyIar34Iqlio2sCP1NScY2ALZc.jpg 1151w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.business2community.com/mobile-apps/marketo-review-powerful-marketing-automation-0522385\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[\"If you want to reach leads wherever they are - literally wherever -\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.marketo.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Marketo\"})}),\" has you covered. Marketo manages ad experiences as well as email campaigns so that leads are targeted with the right content at the right time across any possible platform. Marketo can even deliver experiences through mobile push messages or after lead behavior on social media platforms.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create and schedule email campaigns based on lead behavior like web visits, social shares, or checking in for an in-person event\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Assigns a lead score based on unlimited dimensions and characteristics so sales reps know who to contact and when\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engage leads through personalized ads and even mobile push messages\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cost of entry can be prohibitively expensive for some\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The interface feels dated and lacks the email design functions of many competitors\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Marketo starts at around $1000 per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"10. Pipedrive\"}),/*#__PURE__*/e(\"img\",{alt:\"automated email capabilities\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Mo8sbgVEBmZEA0bqTSlbKVvBxR4.png\",srcSet:\"https://framerusercontent.com/images/Mo8sbgVEBmZEA0bqTSlbKVvBxR4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Mo8sbgVEBmZEA0bqTSlbKVvBxR4.png 960w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(n,{href:\"https://www.capterra.com/p/132666/Pipedrive/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Source\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.pipedrive.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Pipedrive\"})}),\" is the highest-rated lead nurturing software on Capterra, but it\u2019s also one that is lightest on features. Its main function is a standard-issue CRM with some automated email capabilities built in, but this is par for the course with many CRMs in its class. If you want some basic lead nurturing nested directly into a familiar CRM, Pipedrive might be the right fit for you.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Good if you want a CRM with lightweight lead nurturing features, like automated emails at each stage of the sales process\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gives a probability for how likely a lead will be won so reps know which accounts to prioritize\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lack of LinkedIn integration can be a serious downside for B2B companies\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"No way to design unique campaigns based on lead behavior\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" With email automation features, Pipedrive starts at $25 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"11. 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The holistic customer profiles let sales reps know what the appropriate follow-up activities are and whether or not now is the right time to sell or to offer more service.\",/*#__PURE__*/e(\"strong\",{children:\"Pros:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create automated messages to nurture leads across SMS, social media, email, and the web\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Equipped with lead scoring and prediction\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer segmentation allows you to deliver personalized journeys\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cons:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email templates aren\u2019t as easy to use or dynamic as competitors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Design limitations when creating sign-up forms to attract leads\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost:\"}),\" Start using EngageBay for free or get a basic contract for $9 per user per month.\"]}),/*#__PURE__*/e(\"h3\",{children:\"12. 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Set dozens of dimensions to grade leads, from company size to website activity, so sales reps know exactly which prospects are ready to be turned into customers. \",/*#__PURE__*/e(n,{href:\"https://www.leadboxer.com/start/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"Try it for free today\"})}),\".\"]})]});export const richText9=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There\u2019s a new buzzword on the minds of sales managers across the country: sales enablement.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not a new concept, just a new name. The idea is to provide your sales teams with the resources they need to excel. 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