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  "sourcesContent": ["import{jsx as e,jsxs as n}from\"react/jsx-runtime\";import{Link as t}from\"framer\";import{motion as o}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How Does the Outlook Email Tracking Add-In Work?\"}),/*#__PURE__*/e(\"p\",{children:\"The LeadBoxer Outlook plugin is a feature that gives organizations better control of their email management process.\"}),/*#__PURE__*/e(\"img\",{alt:\"LeadBoxer outlook plugin\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qGDc5gHkCwvcvazaQuV2OBbZEM.png\",srcSet:\"https://framerusercontent.com/images/qGDc5gHkCwvcvazaQuV2OBbZEM.png?scale-down-to=512 512w,https://framerusercontent.com/images/qGDc5gHkCwvcvazaQuV2OBbZEM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qGDc5gHkCwvcvazaQuV2OBbZEM.png 1213w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://appsource.microsoft.com/en-us/product/office/WA200000667?src=office&tab=Overview\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"The picture above is an example of how the tracking details appear in an Outlook account. The user can clearly see what email was opened, the time it was seen, and how many people viewed it.\"}),/*#__PURE__*/e(\"p\",{children:\"This advanced tool can easily be downloaded to an Outlook account, giving instant access for improving lead generation efforts. That is not all; this sophisticated plugin also provides the following:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Link Tracking\"})})}),/*#__PURE__*/e(\"p\",{children:\"Aside from tracking who opens emails and when the LeadBoxer Outlook plugin also tracks link behavior. The tool understands what links are clicked on, allowing a business to learn more about its customers or prospects.\"}),/*#__PURE__*/e(\"p\",{children:\"When an email link is clicked, users of the plugin are able to see which exact link was chosen. This may help to paint a clearer picture of the customer\u2019s needs.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Auto-On or Off Capabilities\"})})}),/*#__PURE__*/e(\"p\",{children:\"Users may wish to employ the Outlook email tracking plugin only at certain times. Luckily, this advanced tool allows teams to do this with ease.\"}),/*#__PURE__*/e(\"p\",{children:\"Users can simply switch the plugin on or off, giving them complete control. Users can also schedule the add-in feature to automatically turn on or off at set times. This customization is very convenient and can make an organization much more efficient.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Automatic Lead Scoring\"})})}),/*#__PURE__*/n(\"p\",{children:[\"While the Outlook plugin brings many benefits, it also effectively integrates with Leadboxer's other valuable tools. When a customer or prospect opens an email, LeadBoxer will determine if that user is a \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/qualify-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"qualified lead\"})}),\". If they are, LeadBoxer will give them a \",/*#__PURE__*/e(t,{href:\"https://blog.marketo.com/2011/01/what-is-lead-scoring.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead score\"})}),\".This Outlook \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/email-tracking-the-complete-guide-for-b2b-sales-teams/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"email tracking add-in\"})}),\" helps sales teams understand more about their customers and where they are in the sales funnel. It can help organizations learn more about the user\u2019s interests, making it possible to strategically target prospects for further engagement.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Website Activity\"})})}),/*#__PURE__*/e(\"p\",{children:\"Those who integrate this plugin also have the ability to see the website behavior of their email users. When someone clicks on an email link, it will take them to the organization\u2019s website. This advanced tool then tracks everything the user does on the site, providing many valuable insights.\"}),/*#__PURE__*/e(\"p\",{children:\"What is even more beneficial is that LeadBoxer will remember the website and email behavior over long periods of time.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, let's say someone clicks on an email link and looks at a few site pages. Years later, they go to that same website for more browsing. LeadBoxer will remember every detail of the online behavior from both instances.\"}),/*#__PURE__*/n(\"p\",{children:[\"The \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/top-5-lead-generation-platforms/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation platform\"})}),\" will then use those valuable insights to determine qualified leads and understand more about customers. If a user ever returns back to the same website, LeadBoxer will track every move. This can provide extremely valuable analytics to help power \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/magnificent-lead-generation-ideas/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation\"})}),\" efforts.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Email Tracking Pixel\"}),/*#__PURE__*/n(\"p\",{children:[\"This Outlook plugin solution is all made possible thanks to something called an email tracking pixel. To learn more about how these can help lead generation efforts, read this post from LeadBoxer: \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/using-email-tracking-pixel-to-identify-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"How to Use an Email Tracking Pixel to Identify Sales Leads\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"A tracking pixel usually comes in the form of a 1 pixel-by-1 pixel transparent image. This is then placed in the header, body, or footer of an email. When an email that contains the image is opened, the tracking pixel will load.\"}),/*#__PURE__*/e(\"p\",{children:\"After the email has been seen, a message is sent to the server that indicates the action taken by the recipient. This is exactly how the process works for the LeadBoxer Outlook add-in. When the plugin is integrated, these tracking pixels are placed in every single email sent to customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"how email open tracking works\",className:\"framer-image\",src:\"https://framerusercontent.com/images/qYzsAg2njSUEEPP4CTz1ppH0xNA.jpg\",srcSet:\"https://framerusercontent.com/images/qYzsAg2njSUEEPP4CTz1ppH0xNA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/qYzsAg2njSUEEPP4CTz1ppH0xNA.jpg 750w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.ceralytics.com/email-open-tracking/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Benefits of Email Tracking\"}),/*#__PURE__*/n(\"p\",{children:[\"While estimates show there are currently \",/*#__PURE__*/e(t,{href:\"https://blog.hubspot.com/marketing/email-marketing-stats\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"3.9 billion\"})}),\" daily email users worldwide, having an effective email marketing strategy is imperative. As technology has advanced greatly over the years, email tracking services are becoming more popular.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are a few benefits of utilizing an email tracking solution:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Provides Context\"})})}),/*#__PURE__*/e(\"p\",{children:\"Email tracking provides users with many insights regarding their customers and prospects. These can be used to boost outreach efforts and cater to the specific needs of the user. Learning which emails are opened, what\u2019s clicked on, and how the user maneuvers around a site can provide tons of useful insights.\"}),/*#__PURE__*/e(\"p\",{children:\"One example of this involves a customer that opens up an email multiple times in one day. In this case, the organization may reach out to this user to see if they need any assistance. Chances are, they may be highly interested in buying a product or learning more.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Saves Time\"})})}),/*#__PURE__*/e(\"p\",{children:\"Some email users get annoyed if a business continues to send them emails, even if they have never opened up a single one. Email tracking allows organizations to better understand how successful their emails really are.\"}),/*#__PURE__*/n(\"p\",{children:[\"If a recipient did not open up the first, chances are they will not view the follow-up emails. When \",/*#__PURE__*/e(t,{href:\"https://www.hubspot.com/sales/email-tracking-guide\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"email tracking\"})}),\" is used, businesses can make smarter decisions about who should be on their email list. These details can also help businesses determine if changes should be made in their email development process.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Team Benefits\"})})}),/*#__PURE__*/e(\"p\",{children:\"The LeadBoxer Outlook plugin allows teams to work smarter than they ever have before. Instead of blindly sending emails to potential customers, this tool helps specify the best prospects to target.\"}),/*#__PURE__*/e(\"p\",{children:\"A team within an organization may spend countless resources trying to reach potential customers. When they are unsuccessful, it can be difficult to understand the best course of action moving forward.\"}),/*#__PURE__*/e(\"p\",{children:\"When email tracking software is integrated within a team, it provides more clarity on the success or failure of the group's email strategy. If there is room for improvement, changes can be made to gain better results.\"}),/*#__PURE__*/e(\"h2\",{children:\"How Email Tracking Impacts Lead Generation\"}),/*#__PURE__*/e(\"p\",{children:\"Lead generation is a hot topic for businesses around the globe. However, many businesses struggle to have the right strategy in place. That\u2019s when leads drop and profits shrink.\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/using-email-tracking-pixel-to-identify-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Email tracking is\"})}),\" geared towards powering lead generation efforts. It does this by providing valuable data for organizations to make faster and smarter decisions.\"]}),/*#__PURE__*/e(\"p\",{children:\"The LeadBoxer Outlook plugin offers a wide variety of details once a customer or prospect opens up an email.\"}),/*#__PURE__*/e(\"img\",{alt:\"detailed metrics of leadboxer outlook plugin\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ToguY4TY0FbXh9HTOP4BWHK7yA.png\",srcSet:\"https://framerusercontent.com/images/ToguY4TY0FbXh9HTOP4BWHK7yA.png?scale-down-to=512 512w,https://framerusercontent.com/images/ToguY4TY0FbXh9HTOP4BWHK7yA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ToguY4TY0FbXh9HTOP4BWHK7yA.png 1217w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://appsource.microsoft.com/en-us/product/office/WA200000667?src=office&tab=Overview\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Once a user opens up an email, details will then be displayed, similar to the graphic shown above. The information populated may include:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Name of Lead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/email-lookup-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Email Address\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Last Location\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Industry\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Specialties\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Description\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lead Tags\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/lead-scoring/#:~:text=Qualify%20your%20opportunities%20with%20automatic%20Lead%20Scoring%20%7C%20LeadBoxer&text=Lead%20score%20is%20a%20numeric,concentrating%20on%20best%20available%20leads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead score\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Visits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pageviews\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"With all of this data at the fingertips of the user, targeting customers or prospects becomes that much easier. Businesses can use these detailed metrics to build ads, adjust marketing campaigns, and execute \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-generation-strategies-in-2017/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation strategies\"})}),\".\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Unlimited Emails\"})})}),/*#__PURE__*/e(\"p\",{children:\"While some email tracking solutions limit the number of emails that can be tracked, that is not the case with LeadBoxer. Its Outlook plugin enables users to utilize this feature on each and every email they send. This means ample opportunities to gain more leads.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Unlimited Users\"})})}),/*#__PURE__*/e(\"p\",{children:\"LeadBoxer\u2019s email tracking Outlook solution provides users with an unlimited number of accounts. Whether an organization has two employees or two hundred, each and every person can utilize this plugin. This feature can also help drive more leads.\"}),/*#__PURE__*/e(\"h2\",{children:\"Installing the Outlook Plugin\"}),/*#__PURE__*/n(\"p\",{children:[\"LeadBoxer has made it extremely easy to integrate their \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"email tracking plugin into an Outlook\"})}),\" account.\"]}),/*#__PURE__*/e(\"p\",{children:\"To take advantage of this feature, be sure to follow these steps:\"}),/*#__PURE__*/n(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Open Outlook, then download and install the add-in\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Restart the Outlook app, then click on the setting symbol\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find your LeadBoxer dataset ID, then copy and paste it into the field that populates\"})})]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note: \"}),\"This number can be found in your signup email\"]}),/*#__PURE__*/e(\"img\",{alt:\"how to integrate email tracking plugin into outlook\",className:\"framer-image\",src:\"https://framerusercontent.com/images/znCyTJEA3tkfyLcogoPVBLy3I.png\",srcSet:\"https://framerusercontent.com/images/znCyTJEA3tkfyLcogoPVBLy3I.png?scale-down-to=512 512w,https://framerusercontent.com/images/znCyTJEA3tkfyLcogoPVBLy3I.png 678w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://docs.leadboxer.com/article/127-outlook-email-tracking-plugin\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"Next, compose an email as you normally would, then click on the track email icon located near the top of the screen.\"}),/*#__PURE__*/e(\"img\",{alt:\"how to enable email tracking in outlook\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1w7Juo4aniczuPAywVCUVkB5L8E.png\",srcSet:\"https://framerusercontent.com/images/1w7Juo4aniczuPAywVCUVkB5L8E.png?scale-down-to=512 512w,https://framerusercontent.com/images/1w7Juo4aniczuPAywVCUVkB5L8E.png 678w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://docs.leadboxer.com/article/127-outlook-email-tracking-plugin\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/n(\"p\",{children:[\"While LeadBoxer offers an exceptional email tracking plugin, they also provide many other incredible tools to help organizations succeed. \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Schedule a demo\"})}),\" with LeadBoxer today to find the high-quality leads that drive business growth.\"]})]});export const richText1=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Most organizations strive to engage with their customers at a high level. However, engagement with the right audience at the right time can be difficult to achieve. When assessing who to target in your lead generation efforts, it\u2019s important to find the right demographic best suited for your offerings. While an organization may target a wide variety of people, Millennials are currently a common demographic to approach. In order to effectively develop and cultivate leads, it\u2019s best to understand a few key customer engagement strategies for Millennials.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep reading or use the following links to \u201Cjump\u201D ahead:\"})]});export const richText2=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Customer Engagement Strategies for Millennials\"}),/*#__PURE__*/e(\"p\",{children:\"When comparing millennials to other generations like Generation X, Generation Y, and Generation Z, there are many differences to consider.\"}),/*#__PURE__*/e(\"p\",{children:\"Millennials operate very differently when making purchase decisions. For example, a Baby Boomer may call a retailer while a Millennial would rather surf the web before calling. Due to the constant changes in how this demographic operates, it's vital to stay updated on the following customer engagement strategies to boost engagement and generate leads.\"}),/*#__PURE__*/e(\"h2\",{children:\"Complete a Marketplace Analysis\"}),/*#__PURE__*/e(\"p\",{children:\"To effectively target Millennials, it\u2019s important to understand how this audience behaves. The first step in learning more about this demographic involves completing a marketplace analysis.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"What is Marketplace Analysis?\"})})}),/*#__PURE__*/n(\"p\",{children:[\"A \",/*#__PURE__*/e(t,{href:\"https://www.ionos.co.uk/startupguide/grow-your-business/market-analysis-definition/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketplace analysis\"})}),\" dives deeper into the behaviors and patterns of a target audience. Additionally, it involves an assessment of the industry, competitors, and other market variables. The process involves the \",/*#__PURE__*/e(t,{href:\"https://www.smartinsights.com/marketplace-analysis/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"following three elements\"})}),\":\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Customer Analysis\"}),\": Understanding more about the needs and wants of the customer in order to provide relevant offerings.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Competitors Analysis\"}),\": Reviewing competitors to see how your organization can improve.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Partner Analysis\"}),\": Understanding how partners or suppliers help to achieve goals.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"As the visual below demonstrates, there are several factors used to complete an effective marketplace analysis. The process involves both internal and external elements.\"}),/*#__PURE__*/e(\"img\",{alt:\"effective marketplace analysis\",className:\"framer-image\",src:\"https://framerusercontent.com/images/C1yMP7GVcN9TKgW6Q8UfubdkRZ4.png\",srcSet:\"https://framerusercontent.com/images/C1yMP7GVcN9TKgW6Q8UfubdkRZ4.png?scale-down-to=512 512w,https://framerusercontent.com/images/C1yMP7GVcN9TKgW6Q8UfubdkRZ4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/C1yMP7GVcN9TKgW6Q8UfubdkRZ4.png 1341w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.smartinsights.com/digital-marketing-strategy/online-marketplace-analysis/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"By completing a marketplace analysis, organizations can better understand the buyer landscape for Millennials. However, effectual customer engagement strategies for Millennials rely on the ability to appeal to this generation by understanding the typical buyer journey of this audience.\"}),/*#__PURE__*/e(\"h2\",{children:\"Understand the Modern B2B Buyer Journey\"}),/*#__PURE__*/n(\"p\",{children:[\"It turns out that more and more Millennials are making key B2B buying decisions. In fact, a \",/*#__PURE__*/e(t,{href:\"http://business-review.eu/business/millennials-transform-the-b2b-purchases-from-agriculture-to-it-183526\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"2018 survey\"})}),\" showed that 13% of Millennials are decision-makers in B2B purchasing. The same survey showed that 28% of them help to influence purchasing decisions within their organizations.As these numbers are relatively low, we expect those percentages to continue to grow. We \",/*#__PURE__*/e(t,{href:\"http://business-review.eu/business/millennials-transform-the-b2b-purchases-from-agriculture-to-it-183526\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"learned in 2015\"})}),\" that Millennials are now considered the largest generation in the workforce, passing Boomers.So, what\u2019s the best forward-thinking approach to increase engagement with Millennials and create more leads? It involves understanding more about the modern \",/*#__PURE__*/e(t,{href:\"/blog/b2b-lead-generation-customer-journey-map/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"B2B buyer journey\"})}),\".The Millennial buyer journey looks different compared to other generations. According to \",/*#__PURE__*/e(t,{href:\"https://www.hipb2b.com/blog/market-to-millennials-gen-x-and-boomers-with-these-3-abm-tips\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"HIPB2B\"})}),\", 86% of millennials prefer to not engage with sales until the middle of the buying process. Additionally, \",/*#__PURE__*/e(t,{href:\"https://www.hipb2b.com/blog/market-to-millennials-gen-x-and-boomers-with-these-3-abm-tips\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"67% of the buyer\u2019s journey\"})}),\" is now completed in a digital format.\"]}),/*#__PURE__*/e(\"p\",{children:\"Those statistics show that Millennials will review your website and content before making a purchase decision. Other generations may make a decision much sooner in the process.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Privacy\"})})}),/*#__PURE__*/n(\"p\",{children:[\"As Millennials enjoy browsing through a website until they decide to make a purchase decision, they don\u2019t like to be pressured. If they open your emails or download something on your site, experts suggest \",/*#__PURE__*/e(t,{href:\"https://www.hipb2b.com/blog/market-to-millennials-gen-x-and-boomers-with-these-3-abm-tips\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"not calling them\"})}),\" right away.\"]}),/*#__PURE__*/e(\"p\",{children:\"While calling them may sound like the most practical decision for your lead generation efforts, it can make them feel pressured. Millennials prefer to stay behind a screen. It\u2019s best to be patient and focus on a lead-nurturing approach.\"}),/*#__PURE__*/e(\"img\",{alt:\"cell phone habits graphic\",className:\"framer-image\",src:\"https://framerusercontent.com/images/42O08OpmelcN1Ro0x4Fnnd3E.jpg\",srcSet:\"https://framerusercontent.com/images/42O08OpmelcN1Ro0x4Fnnd3E.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/42O08OpmelcN1Ro0x4Fnnd3E.jpg 660w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.timesrecordnews.com/story/news/local/2020/04/10/t-mobile-telecommuting-phone-calls-millennials-anxious-high-speed-internet/5131313002/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/n(\"p\",{children:[\"As the graphic demonstrates, Millennials are far more inclined to text rather than call. As you\u2019re looking to increase \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/customer-engagement-strategy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer engagement\"})}),\" with this demographic, these findings are important to consider.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Sending Nurture Messages\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Instead of pressing this generation into a phone call, sending \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead nurturing\"})}),\" messages is encouraged. Some \",/*#__PURE__*/e(t,{href:\"https://blog.skipio.com/lead-nurturing-messages/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"common types of nurture messages\"})}),\" include:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"An introduction or greeting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Information about a product or service\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Directions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Call-to-action\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Availability hours\"})})]}),/*#__PURE__*/e(\"p\",{children:\"While GenXers and Boomers may prefer to speak with a sales agent about a product or service, Millennials prefer doing research on their own before making a call.\"}),/*#__PURE__*/e(\"h2\",{children:\"Know Where Millennials Go for Information\"}),/*#__PURE__*/e(\"p\",{children:\"Another customer engagement strategy for millennials involves finding where they get their information. It's vital to understand how they operate online and what information they use to make purchase decisions.\"}),/*#__PURE__*/n(\"p\",{children:[\"Millennials use some of the less traditional B2B sources to find their info. According to \",/*#__PURE__*/e(t,{href:\"https://www.marketingsherpa.com/article/chart/b2b-tech-buyer-influencers-by-generation\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"MarketingSherpa\"})}),\", 38% of Millennials rely on industry analysis when making decisions about what B2B products/services to purchase or recommend to others. 36% rely on in-person meetings with vendors, while 33% of Millennials gather information from a vendor\u2019s website.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Building Trust\"})})}),/*#__PURE__*/e(\"p\",{children:\"Why do you think Millennials rely on an industry analysis when making B2B purchase decisions? For the most part, it involves trust.\"}),/*#__PURE__*/e(\"p\",{children:\"Industry-analysis content gives your brand third-party validation that creates trust in the eyes of the buyer. If a Millennial is able to see that you\u2019re a reputable brand in the industry, they are more likely to become a high-quality lead.\"}),/*#__PURE__*/e(\"h2\",{children:\"Provide a Bargain\"}),/*#__PURE__*/e(\"p\",{children:\"As every adult today has lived through some type of great recession or depression, we all understand the value of a dollar. In fact, the majority of generations are still experiencing the impact of the 2008 recession.\"}),/*#__PURE__*/n(\"p\",{children:[\"That could point to the fact that Millennials are constantly looking for a good deal. According to \",/*#__PURE__*/e(t,{href:\"https://www.mediapost.com/publications/article/308374/millennials-love-a-good-bargain-use-digital-coupo.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"MediaPost\"})}),\", 48% of Millennials used online coupons in 2016. That was more than both Gen Xers and Baby Boomers.\"]}),/*#__PURE__*/e(\"p\",{children:\"While Millennials may not be using their own budget when buying something, these B2B buyers are still bargain shoppers.\"}),/*#__PURE__*/e(\"p\",{children:\"To cultivate as many leads as possible, it\u2019s encouraged to send out coupons to your entire audience. As everyone enjoys saving money, providing coupons can be a driving force for increasing conversion for your Millennial shoppers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Properly Segment Content\"}),/*#__PURE__*/n(\"p\",{children:[\"Another smart tactic is to ensure your content is segmented effectively. Content segmentation involves positioning your website to effectively convert visitors into buyers. Due to how differently Millennials operate online, it's important to know which \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/content-marketing-strategy-swot/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"content segmentation strategies\"})}),\" work best for this demographic.\"]}),/*#__PURE__*/e(\"p\",{children:\"The process starts by first assessing what you see working for each age group. Through A/B testing and optimization, organizations can determine what types of content these audiences enjoy. Following that step, you\u2019ll then want to target those generational demographics based on your findings.\"}),/*#__PURE__*/e(\"p\",{children:\"As the graphic below indicates, four key areas must be understood to properly segment content. Given how different age groups are more responsive to specific types of content, understanding the proper segmentation process can allow you to make smarter, more relevant decisions with your messaging.\"}),/*#__PURE__*/e(\"img\",{alt:\"market segmentation graphic\",className:\"framer-image\",src:\"https://framerusercontent.com/images/NdXwKrFX5NDg96bm986wcueI0.jpg\",srcSet:\"https://framerusercontent.com/images/NdXwKrFX5NDg96bm986wcueI0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/NdXwKrFX5NDg96bm986wcueI0.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/NdXwKrFX5NDg96bm986wcueI0.jpg 1152w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.campaignmonitor.com/blog/email-marketing/2019/09/how-you-can-use-interactive-content-to-segment-your-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Develop Personalized Mobile Messaging\"}),/*#__PURE__*/n(\"p\",{children:[\"According to \",/*#__PURE__*/e(t,{href:\"https://www.the-future-of-commerce.com/2017/12/06/mobile-messaging-for-retail/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"The Future of Customer Engagement and Experience\"})}),\", personalized mobile messaging is what drives conversions. These messages are more relevant when received via text, and these messages receive higher open rates compared to other mobile \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/account-based-marketing-tactics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketing tactics\"})}),\". Furthermore, mobile messaging boosts customer loyalty.\"]}),/*#__PURE__*/e(\"p\",{children:\"While mobile messaging is a driving force for millennials, it also provides these benefits for retailers:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SMS works on any device and any network\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Requires no apps to download\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Relatively inexpensive\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Easy to implement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Safe and secure\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A simple source of communication\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cost-effective\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"With the abundance of digital services available today, it\u2019s easy for retailers to start mobile engagement strategies to boost lead generation. Areas such as shipping and account \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/why-we-love-alerts/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"alerts\"})}),\" are easy places to start. From there, an organization may choose to promote personalized marketing offers or even a loyalty program.\"]}),/*#__PURE__*/e(\"p\",{children:\"Another part of your personalized mobile engagement strategy could include two-way communications with customer service, personalized shopping assistance, and surveys and polls that operate in real-time.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Intelligent Notification Platforms\"})})}),/*#__PURE__*/e(\"p\",{children:\"Organizations may choose to utilize intelligent notification platforms in their mobile messaging strategy. These are used to improve service quality for the customer. Without it, users may receive the wrong messages on the wrong devices.\"}),/*#__PURE__*/e(\"p\",{children:\"These platforms help to ensure the following:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Messages reach the right user on the right device\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Messages align with objectives\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interactions are private, safe, and secure\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Messaging is reliable\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interactions build customer loyalty\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Messaging increases engagement\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Utilize Data Resources\"}),/*#__PURE__*/e(\"p\",{children:\"Understanding more about Millennials involves understanding more about the data at your disposal. Luckily, there are many avenues to find valuable data insights regarding how the Millennial audience behaves online.\"}),/*#__PURE__*/e(\"p\",{children:\"Today, it\u2019s even possible to get near-real-time anonymized mobile data aggregated from millions of mobile users from across the world.\"}),/*#__PURE__*/n(\"p\",{children:[\"To provide the most relevant and timely messaging, you should leverage internal and external data sources and intelligent notification platforms as well as \",/*#__PURE__*/e(t,{href:\"/blog/guide-to-account-based-selling/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"account based selling\"})}),\" if it fits. This can ensure your organization has the most relevant, valuable data to drive your lead cultivation efforts. It can also ensure the right content is delivered to the right audience at the right time.Boosting customer engagement with Millennials involves utilizing high-quality \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-management-software-award/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead management software\"})}),\". \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Contact\"})}),\" LeadBoxer today to learn more about its sophisticated lead and customer data platform.\"]})]});export const richText3=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"\u201CWe guarantee 100% privacy. Your information will not be shared.\u201D All businesses pursuing leads through emails try to reassure their clients of the security of their email services. However, customer data security is not only different from data privacy. It\u2019s also more complex as it involves the collection and processing of data along with its protection from unauthorized sources.\"}),/*#__PURE__*/n(\"p\",{children:[\"Read on to learn about data collection and customer data security, why they are necessary, and how \",/*#__PURE__*/e(t,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" is helping you keep your customers\u2019 data secure or \u201Cjump ahead\u201D to the following subtopics:\"]})]});export const richText4=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Lead Generation and Data Collection\"}),/*#__PURE__*/n(\"p\",{children:[\"Lead generation is an integral part of the sales process, and identifying quality leads is important. LeadBoxer has been using \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/data-driven-lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"data-driven lead qualification\"})}),\" for a number of years.By collecting and analyzing tracking data from websites and emails, platforms such as LeadBoxer help you generate, identify, and follow up on promising leads by providing you with an individual \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/lead-scoring/#:~:text=Qualify%20your%20opportunities%20with%20automatic%20Lead%20Scoring%20%7C%20LeadBoxer&text=Lead%20score%20is%20a%20numeric,concentrating%20on%20best%20available%20leads\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead score\"})}),\". This method of quantifying makes it much easier for you to evaluate the quality of leads.Modern email marketing is automated with the help of tools that can be integrated with major platforms such as Gmail and Outlook. Tools such as a \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/using-email-tracking-pixel-to-identify-sales-leads/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"tracking pixel\"})}),\" may be used to uncover data on who has opened your emails, or clicked on a link, or started drafting a reply.\"]}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:\"Source\"}),/*#__PURE__*/n(\"p\",{children:[\"Some popular email tracking plugins \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/best-email-tracking-apps-gmail-outlook/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"compatible with Outlook\"})}),\" include those provided by HubSpot, ContactMonkey, SalesHandy, and Bananatag. LeadBoxer has \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/outlook-email-tracking-plugin/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"integrated a new Outlook email tracking\"})}),\" add-in to further enhance the efficiency and effectiveness of your lead generation process.Data may also be collected via other means, such as social media profiles, particularly LinkedIn. \",/*#__PURE__*/e(t,{href:\"/blog/how-to-use-intent-data-to-drive-sales/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Intent data\"})}),\", including topic data and context data, is a useful up-and-coming indicator of a potential lead. Leads generally respond favorably to the first ones to approach them in a timely manner. That\u2019s why LeadBoxer\u2019s data collection and analysis tools are built for speed.While data is \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/when-big-data-goes-wrong/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"not infallible\"})}),\", it highlights major trends and subsets in your potential leads. It also showcases which parts of your service are being more frequently used, which calls to action (CTAs) are working well, and which marketing strategies are most productive. In the modern, data-driven world, lead generation is more reliant on data collection than ever before.\"]}),/*#__PURE__*/e(\"p\",{children:\"With highly detailed data being collected on an unprecedented scale, customer data security is more important now than ever before.\"}),/*#__PURE__*/e(\"img\",{alt:\"layers of protection from ADP\",className:\"framer-image\",src:\"https://framerusercontent.com/images/trCZDBR9wqUIKKnPnQuaDit7cs.jpg\",srcSet:\"https://framerusercontent.com/images/trCZDBR9wqUIKKnPnQuaDit7cs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/trCZDBR9wqUIKKnPnQuaDit7cs.jpg 924w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.adp.com/about-adp/data-security.aspx\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"What is Customer Data Security and Why is it Necessary?\"}),/*#__PURE__*/e(\"p\",{children:\"Customer data security is the process of securing data against all forms of unauthorized access and corruption. This is done using a variety of techniques, including encryption, secure cloud storage, designated channels for data transfer, and more. In the case of email security, databases containing email tracking and other information are secured to prevent data breaches.\"}),/*#__PURE__*/e(\"img\",{alt:\"facts about cyber security and vulnerability\",className:\"framer-image\",src:\"https://framerusercontent.com/images/fDqJum9oZDaOG2W2wbCze7bfYrw.jpg\",srcSet:\"https://framerusercontent.com/images/fDqJum9oZDaOG2W2wbCze7bfYrw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/fDqJum9oZDaOG2W2wbCze7bfYrw.jpg 638w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://staysafeonline.org/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"When a client hears the word \u201Ctracking\u201D\u2019 or approves of their data being collected and used by a business, they worry that their sensitive information might fall into the wrong hands. That\u2019s because data can be misused in many ways.\"}),/*#__PURE__*/e(\"p\",{children:\"If email data is made public, phishing and spamming agencies will begin harassing clients. Potentially even widening the data breach. Multiple online accounts can be compromised, intellectual property can be stolen or misappropriated. Or worse, data can be sold to the darker sides of society.\"}),/*#__PURE__*/e(\"p\",{children:\"In order to prevent a data breach\u2014which would lead to these scenarios\u2014data security is necessary.\"}),/*#__PURE__*/n(\"p\",{children:[\"When talking about the importance of customer data security, trust is another aspect to consider. The entire sales process is based on building brand awareness and trust. A breach of security would cause a breach of trust, greatly hampering your brand image. In a \",/*#__PURE__*/e(t,{href:\"https://newsroom.ibm.com/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"study conducted\"})}),\" by IBM in 2018, 78% of respondents in the US said a company\u2019s ability to keep their data private was \u201Cextremely important.\u201D You can also read about \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/how-to-make-a-brand-persona/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"brand persona\"})}),\" more.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lastly, leaked data may be used by competitors in order to steal your clients, reversing all your hard work. Needless to say, data security is critical to the success of a data-reliant lead generation system.\"}),/*#__PURE__*/e(\"h2\",{children:\"Where Do Businesses Go Wrong?\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Not Keeping Track of Access Permissions\"})})}),/*#__PURE__*/e(\"p\",{children:\"Instances of multiple access permissions can cause confusion within an organization. In cases where employee turnover is high, former employees may still have access to data. All databases should be strictly monitored to reconfirm who has access. Access redundancy should be eliminated.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Not Being Aware of Internal Threats\"})})}),/*#__PURE__*/e(\"p\",{children:\"In many cases, internal stakeholders may \u201Cbetray\u201D the company by initiating a data leak. It is important for an organization to assess and monitor those potential threats to customer data security. It is also important to educate all internal stakeholders about safe operating procedures, ensuring the security of emails, and the importance of keeping company and client data secure.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Not Knowing How to Respond to a Data Breach\"})})}),/*#__PURE__*/e(\"p\",{children:\"Many organizations do not have the knowledge or experience to effectively react to a data breach. This aggravates the issue: it leaves data compromised for a longer period of time. And encourages data thieves to expose much more data than would normally be possible, painting the organization in a poor light.\"}),/*#__PURE__*/e(\"p\",{children:\"In the event of a data breach:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identify the source and the extent of the breach. When you have a proper security log, this task and improving security for the future will become easier.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Alert your breach task force so they begin work on containing the breach.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Test to ensure that the temporary fix is completely secure, and implement the fix on any similarly vulnerable systems.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Inform all concerned authorities and affected customers of the breach. Make sure you have complied with all applicable laws in this regard.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Work to recover customer trust and reduce the economic impact of the breach.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Not Accounting for Physical Factors\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"Software is not the only risk factor for data security. Companies should make sure that all hardware is protected against risks such as \",/*#__PURE__*/e(t,{href:\"https://www.sciencedirect.com/topics/computer-science/side-channel-attack\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"side-channel\"})}),\" and Trojan attacks. They should further ensure that hardware is protected against environmental and physical hazards, to prevent data loss and corruption.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Not Caring or Knowing Enough About Customer Data Security\"})})}),/*#__PURE__*/e(\"p\",{children:\"Hackers and others with malicious intent often pick out \u201Ceasy\u201D targets for attacks. When an organization doesn\u2019t put in proper safeguards to protect customer data security, there may be backdoors into your network. Remove them as soon as possible.\"}),/*#__PURE__*/e(\"p\",{children:\"Organizations should routinely scan all systems for malware that may create such weaknesses, and remove them. They should also routinely check for improper configurations and corrupted files that may create weaknesses in your network. It is also important to educate employees so that user errors are kept to a minimum.\"}),/*#__PURE__*/e(\"p\",{children:\"Organizations with poor data security make themselves more vulnerable to multiple/consecutive attacks. Because hackers are more aware of the weaknesses in the system, and how to exploit them.\"}),/*#__PURE__*/e(\"h2\",{children:\"What are Good Personal Data Security Practices?\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Maintaining Strong Passwords\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Weak passwords are hackable, providing those with malicious intent an entry into the system. A \",/*#__PURE__*/e(t,{href:\"https://www.cnet.com/how-to/9-rules-for-strong-passwords-how-to-create-and-remember-your-login-credentials/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"strong password\"})}),\" should include lowercase and uppercase letters, at least one numeral, and at least one permissible special character. Take care not to repeat passwords (often). If you have a poor memory or too many passwords, use a password manager.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Educate Yourself (and Others)\"})})}),/*#__PURE__*/e(\"p\",{children:\"Make sure to know the best customer data security practices, to use them. And to help others in your professional network, particularly colleagues, with the process. It will help you and your organization.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Be Conscientious\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Integrate good data practices into your daily life! Use a \",/*#__PURE__*/e(t,{href:\"https://www.avg.com/en/signal/what-is-a-vpn-and-why-should-you-use-one\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"virtual private network (VPN)\"})}),\" when possible. Don\u2019t share secure data without checking for HTTPS or a security certificate. Don\u2019t share sensitive information over public networks. And don\u2019t leave yourself logged in to online accounts.\"]}),/*#__PURE__*/e(\"h2\",{children:\"How LeadBoxer is Keeping Client Data Secure\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"GDPR Compliance\"})})}),/*#__PURE__*/n(\"p\",{children:[\"LeadBoxer understands the potential risks of a data breach, and endeavors to keep your clients\u2019 data secure. In accordance with this ideal, LeadBoxer\u2019s lead generation process is fully \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/gdpr-compliant-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"GDPR compliant.\"})}),\" GDPR, or General Data Protection Regulation, is a regulation agreed upon by the European Parliament, the Council of the European Union, and the European Commission. It applies to all companies who market to\u2014and therefore collect the data of\u2014citizens of the European Union, irrespective of where the company is based.\"]}),/*#__PURE__*/e(\"img\",{alt:\"GDPR infographic on one year of work\",className:\"framer-image\",src:\"https://framerusercontent.com/images/1J28cbsNkIa16PWjpzyEygKQ.png\",srcSet:\"https://framerusercontent.com/images/1J28cbsNkIa16PWjpzyEygKQ.png?scale-down-to=1024 791w,https://framerusercontent.com/images/1J28cbsNkIa16PWjpzyEygKQ.png 1237w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://iapp.org/resources/article/gdpr-one-year-anniversary-infographic/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/n(\"p\",{children:[\"The regulation is stringent, ensuring that companies are transparent in their data privacy policies, and do their best to maintain data security. According to \",/*#__PURE__*/e(t,{href:\"https://dma.org.uk/article/gdpr-a-consumer-perspective\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"a 2018 survey\"})}),\" by DMA, 62% of UK respondents felt more comfortable sharing their data once these laws were in place. General public response to the regulation is positive, and LeadBoxer\u2019s compliance reflects a commitment to data and email security.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Privacy Policy\"})})}),/*#__PURE__*/n(\"p\",{children:[\"LeadBoxer\u2019s \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/privacy/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"privacy policy\"})}),\" is GDPR-compliant and highly transparent. Steps we take to ensure the security of all data, irrespective of origin, or function. While data security and privacy are not the same, LeadBoxer is striving to ensure that data security and data privacy are both ironclads.\",/*#__PURE__*/e(t,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer provides \"})}),\"a digitally secure, automated solution for data-based lead generation. Security of emails ensures that you are getting genuine clients and that your clients are protected. Alongside providing a secure system for your sales team, LeadBoxer is committed to maintaining customer data security and email security for you and your prospects.\"]})]});export const richText5=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"When comparing interest in customer engagement \",/*#__PURE__*/e(t,{href:\"https://trends.google.com/trends/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"over the last 15 years\"})}),\" we see a steady increase in search volume. It's no wonder, with software companies constantly looking for new ways to view and use data to improve customer engagement strategies and customer experience.\"]}),/*#__PURE__*/e(\"p\",{children:\"We want to help guide professionals through this ever-changing journey. That is why we put together these trends and strategy tips to help improve your company\u2019s customer engagement strategy through the use of emerging technologies.\"}),/*#__PURE__*/e(\"p\",{children:\"Read on or jump ahead to a section:\"})]});export const richText6=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What Is Customer Engagement?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://blog.smile.io/what-is-customer-engagement-and-why-is-it-important/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Customer engagement\"})}),\" is the process of interacting with your customers through the use of different channels and mediums. By connecting with your clients this way you\u2019re strengthening and improving your relationship with them.\"]}),/*#__PURE__*/e(\"p\",{children:\"Most companies consider the starting point for the customer engagement process as the first interaction a potential customer has had with your business. The process continues even after you have made a sale.\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social media\"})}),\" tends to be one of the most popular ways for brands to directly interact with their customers. When done right, it has great benefits. In fact, \",/*#__PURE__*/e(t,{href:\"https://www.dreamgrow.com/21-social-media-marketing-statistics/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"71% of people\"})}),\" who have a good experience with a brand on social media are likely to refer others to that business.\"]}),/*#__PURE__*/n(\"p\",{children:[\"One way companies continue to create personalized engagement is through conversation in the comments section of social media ads and posts. Companies that do this offer a unique and engaging experience for their customer base, making them more likely to buy from them in the future.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"The 4 Types of Customer Engagement Levels\"}),/*#__PURE__*/n(\"p\",{children:[\"There are \",/*#__PURE__*/e(t,{href:\"https://www.the-future-of-commerce.com/2015/05/21/buzzwords-defined-4-forms-of-customer-engagement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"four distinct types\"})}),\" of customer engagement levels every company should be aware of before crafting their customer engagement strategy.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Contextual Engagement\"}),/*#__PURE__*/e(\"p\",{children:\"When you do not have any context in your advertising efforts, any engagement you try ends up turning into noise customers tune out.\"}),/*#__PURE__*/n(\"p\",{children:[\"Contextual engagement means interacting with your customers at the optimal time in the way they want to be communicated with. We can do this through the use of \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/10-best-sales-intelligence-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"analytic technology\"})}),\" that assists your teams in understanding your customers\u2019 behaviors.\"]}),/*#__PURE__*/n(\"p\",{children:[\"A \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/platform/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead \"})}),\"generation and management software can help you identify demographic information such as IP addresses, \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-capture-pages-strategies-and-software/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"filled out forms\"})}),\", and other website engagements, giving you the context you need to interact with them effectively.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"customer engagement\",className:\"framer-image\",src:\"https://framerusercontent.com/images/tUDqpPbPs3fQDxrcxyI5HSwlAU.png\",srcSet:\"https://framerusercontent.com/images/tUDqpPbPs3fQDxrcxyI5HSwlAU.png?scale-down-to=512 512w,https://framerusercontent.com/images/tUDqpPbPs3fQDxrcxyI5HSwlAU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tUDqpPbPs3fQDxrcxyI5HSwlAU.png 1129w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"For example, in this photo, we can see the engagement potential clients had with the site. From this, we can engage them with the content they are already interested in.\"}),/*#__PURE__*/n(\"p\",{children:[\"If \",/*#__PURE__*/e(t,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" were a potential lead of ours, we would see Eddie engage with us on Twitter, but Wart likes to read our emails. To reach each of them effectively, we would send Eddie a direct message on Twitter and Wart an email.\"]}),/*#__PURE__*/n(\"p\",{children:[\"These are examples of how we use contextual engagement to interact with our customers based on the information we have about them. By focusing on the individual client\u2019s behaviors we can achieve a more \",/*#__PURE__*/e(t,{href:\"https://blog.hubspot.com/service/customer-journey-map\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"personalized customer journey\"})}),\" and offer an unmatched experience.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Engagement of Convenience\"}),/*#__PURE__*/n(\"p\",{children:[\"Engagement of convenience is any type of interaction that increases convenience for your customers and allows the \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/b2b-lead-generation-101/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"company\u2019s software\"})}),\" to better understand each customer\u2019s needs. Put simply, it's when a customer can easily engage with your business through simple channels. Consumers engage with you because it's easy for them to do so.\"]}),/*#__PURE__*/n(\"p\",{children:[\"An example of this is Amazon\u2019s\\xa0 \",/*#__PURE__*/e(t,{href:\"https://www.amazon.com/gp/help/customer/display.html?nodeId=201910430\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"\u201Cone-click\u201D purchase option\"})}),\" where purchasing preferences such as payment and shipping address are pre-saved and speed up the purchasing process. Because of the convenience, more people shop with Amazon even if it ends up costing them more.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you sell products online, implementing this level of customer engagement in your strategy could help you convert leads quicker and make it more likely for them to come back to you.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Emotional Engagement\"}),/*#__PURE__*/n(\"p\",{children:[\"With\",/*#__PURE__*/e(t,{href:\"https://www.inc.com/logan-chierotti/harvard-professor-says-95-of-purchasing-decisions-are-subconscious.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" 95% of buyer decisions\"})}),\" happening unconsciously, it is important to consider the emotional reaction of customers. Emotional connections have traditionally been marketed through brand color schemes or imaging. However, consumer awareness has evolved, making it necessary for companies to engage with consumers in a more personalized way.\"]}),/*#__PURE__*/e(\"p\",{children:\"Utilizing software that tracks an increasing number of data points means increased awareness of each customer\u2019s ideal environment for making buying decisions such as when to buy and how often they should purchase.\"}),/*#__PURE__*/e(\"p\",{children:\"By using an emotional engagement data manager, you can create more accurate buyer personas. You can even identify the point where leads are most likely to convert and become long-term customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the more advanced software will send you emails when a lead is likely to convert so you can jump on it right away.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"customer activities\",className:\"framer-image\",src:\"https://framerusercontent.com/images/X5tEQXU3x38yXW86IhrC6jQf4N4.png\",srcSet:\"https://framerusercontent.com/images/X5tEQXU3x38yXW86IhrC6jQf4N4.png?scale-down-to=512 512w,https://framerusercontent.com/images/X5tEQXU3x38yXW86IhrC6jQf4N4.png 618w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h3\",{children:\"4. Social Engagement\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://buffer.com/library/social-media-engagement/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social engagement\"})}),\" is the real-time advocacy of your company.\"]}),/*#__PURE__*/e(\"p\",{children:\"And social media is where people go to get information, real-time reviews, and customer testimonials for your business. It is easy for your customers to leave reviews online for others to see.\"}),/*#__PURE__*/n(\"p\",{children:[\"You must make sure your customers have a good experience with your brand to avoid negative reviews. Being vigilant about your customer experience also helps you \",/*#__PURE__*/e(t,{href:\"https://cmglocalsolutions.com/blog/yes-negative-reviews-can-impact-your-business-but-you-can-overcome\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"avoid losing customers\"})}),\" due to a negative experience. It is also important to respond to customers in a\\xa0 polite, helpful manner.\"]}),/*#__PURE__*/e(\"p\",{children:\"Having positive social engagement is essential for a business to be successful. When you have positive endorsements online, say from influencers, you\u2019re more likely to have a positive online identity.\"}),/*#__PURE__*/n(\"p\",{children:[\"Understanding how the different types of customer engagement levels help your business will guide you to create an effective customer relationship marketing strategy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"The 4 Must-Use 2021 Customer Engagement Marketing Trends\"}),/*#__PURE__*/e(\"p\",{children:\"The first must-use customer engagement marketing trend you need to be a part of is using a customer relations management platform (CRM) that profiles your customers. CRM software enables the profiling of your customers and provides an enhanced understanding of your customer engagement levels.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"lead-management-platform\",className:\"framer-image\",src:\"https://framerusercontent.com/images/afjXvm8oETNq7l1ORtD6wuM.png\",srcSet:\"https://framerusercontent.com/images/afjXvm8oETNq7l1ORtD6wuM.png?scale-down-to=512 512w,https://framerusercontent.com/images/afjXvm8oETNq7l1ORtD6wuM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/afjXvm8oETNq7l1ORtD6wuM.png 1600w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/platform/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"A good CRM can even tell you how often a customer would like to be engaged and when they would like to be engaged, helping you do better with contextual engagement.\"}),/*#__PURE__*/n(\"p\",{children:[\"The second must-have in your marketing strategy is a strong mobile-first strategy. Almost \",/*#__PURE__*/e(t,{href:\"https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"half of all online shopping\"})}),\" is done using a mobile device. You can\u2019t get away with having a site that looks great on the desktop but does not work on mobile devices. It is imperative for you to have a well-functioning, mobile-friendly website.\"]}),/*#__PURE__*/n(\"p\",{children:[\"The third customer engagement strategy you need to implement is becoming extremely personalized in your marketing messages. Use the potential customer\u2019s name in the subject line or intro in your email campaigns. \",/*#__PURE__*/e(t,{href:\"https://instapage.com/blog/personalization-statistics\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"82% of marketers\"})}),\" have seen an increase in open rates when they use personalization in their campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s simple to set up personalization, especially with email campaigns, and there\u2019s no reason not to include it. You can even extend personalization into any type of advertisement, such as tracking which products people look at on your site, and then serving ads to them later featuring those products.\"}),/*#__PURE__*/n(\"p\",{children:[\"The last customer engagement strategy you must include is SMS/text messaging. Text messaging open rates are at a \",/*#__PURE__*/e(t,{href:\"https://www.campaignmonitor.com/blog/email-marketing/2019/01/roi-showdown-sms-marketing-vs-email-marketing/#:~:text=Research%20shows%20that%20SMS%20open,just%2020%25%20of%20all%20emails.\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"whopping 98%\"})}),\" compared to just 20% of email marketing. If you are not including an SMS strategy in your plan, you are missing out.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Now that you understand what the emerging trends for 2021 and beyond are, let\u2019s get into how to use these to build an effective customer engagement strategy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h2\",{children:\"How to Develop & Implement a Customer Engagement Strategy\"}),/*#__PURE__*/n(\"p\",{children:[\"With up to\",/*#__PURE__*/e(t,{href:\"https://www.marketingweek.com/customer-engagement-improves-brand-profits/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" two-thirds of a company\u2019s profits\"})}),\" relying on customer engagement, it\u2019s imperative to create a customer engagement strategy and implement it early. Follow these steps to create your customer engagement strategy:\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"Define your \",/*#__PURE__*/e(t,{href:\"https://www.salesforce.com/uk/blog/2016/03/customer-journey-mapping-explained.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"customer journey map\"})}),\". You have to understand who your ideal customer is and where they are likely to shop.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identify interaction points\u2014where and how are your customers are engaging with you.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Setup engagement where people want to be engaged. If you post on social media all the time but no one ever comments, you are wasting your efforts. You need to find new channels for customer engagement.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"View \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/platform/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"behavior in real-time\"})}),\". See what your customers are doing as they\u2019re interacting with you, and give them the content that\u2019s most important to them.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offer personal service. Give each customer a unique and personalized experience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Watch conversions and non-conversions to see where people are converting and where they drop off to improve the experience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Take feedback. Ask people how they felt while interacting with your brand and make changes when needed.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Implement Your Customer Engagement Strategy Today\"}),/*#__PURE__*/n(\"p\",{children:[\"Now that you understand the current customer engagement marketing trends and the steps you need to take to get started, it is time to create and implement your customer engagement strategy. Be sure to check out this helpful guide to help you \",/*#__PURE__*/e(t,{href:\"/blog/creating-a-top-lead-strategy-in-2021/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"build a top lead generation strategy\"})}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[\"Are you serious about getting your strategy launched today? Check out LeadBoxer\u2019s website to schedule a \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/demo/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"free demo\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText7=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You may believe that closing a sale is the most essential part of the sales journey. However, how that journey begins is equally important. It begins with identifying potential customers\u2014the people who are most likely to convert into a sale. Leads are another very important element in the sales process. Although leads and prospects have some similarities, there are many differences to consider. Understanding these variances can help you achieve more success in your sales efforts - lead generation versus prospecting is what we're going to cover.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep reading or use the following links to navigate to different sections:\"})]});export const richText8=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Sales Prospecting Definition\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://blog.hubspot.com/sales/prospecting\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Sales prospecting\"})}),\" is the process of finding, initiating, and developing new business. It involves a wide variety of tactics for targeting potential customers. At a critical stage of the \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/sales-prospecting-tools/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales funnel, the goal of sales prospecting\"})}),\" is to convert prospects into revenue-generating clients.\"]}),/*#__PURE__*/e(\"p\",{children:\"One of the fundamental elements of prospecting involves finding potential customers who are best suited for your offerings. This process involves understanding the challenges this audience is facing, then finding solutions to those needs.\"}),/*#__PURE__*/e(\"h2\",{children:\"Essential Sales Prospecting Elements\"}),/*#__PURE__*/e(\"p\",{children:\"Sales prospecting techniques and tactics can vary from one organization to the next, but there are some key components to consider.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Ideal Client Profile with Elasticity\"})})}),/*#__PURE__*/e(\"p\",{children:\"Developing an ideal client profile is essential in your sales prospecting efforts. This step involves conducting research into defining your ideal customer. Then, you develop a profile that lists out each of those characteristics.\"}),/*#__PURE__*/n(\"p\",{children:[\"While it\u2019s vital to build a profile of your ideal client, it\u2019s best to build one with some elasticity. In the podcast Sales Reinvented, \",/*#__PURE__*/e(t,{href:\"https://podcasts.apple.com/nl/podcast/sales-reinvented/id1176556058?i=1000496323084\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"The Key to Successful Lead Generation and Prospecting\"})}),\", Bill McCormick asserts, \u201CYou\u2019ll want to build an ideal client profile with some elasticity. Don\u2019t be so rigid in your profile that you don\u2019t look outside of it.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"Of course, you want to target prospects who fit your ideal profile, but giving it some flexibility is the smartest tactic. This can lead to developing more prospects, which could eventually result in more sales.\"}),/*#__PURE__*/e(\"img\",{alt:\"ideal customer profile\",className:\"framer-image\",src:\"https://framerusercontent.com/images/We0pvAbOMBg6Qut8ZOhFe7ZlEXA.png\",srcSet:\"https://framerusercontent.com/images/We0pvAbOMBg6Qut8ZOhFe7ZlEXA.png?scale-down-to=512 512w,https://framerusercontent.com/images/We0pvAbOMBg6Qut8ZOhFe7ZlEXA.png 966w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://beyondmastermind.com/ideal-customer-profile/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"The visual above is an example of an ideal client profile. As you can see, the customer is described using the following characteristics:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Values, goals, wants\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fears\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Success\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pain\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Objections\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Failure\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By asking these questions regarding this specific person, organizations and sales professionals can gain insights into whom to target. Knowing this information can lead to making better, more informed decisions in the sales process.\"}),/*#__PURE__*/e(\"h2\",{children:\"Social Selling\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"/blog/social-selling-index-best-practices/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social selling\"})}),\" has become an important component of sales prospecting. It involves leveraging your social network to find highly qualified prospects. This is achieved by building relationships and making social connections.To have a better understanding of social selling, there are \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling/what-is-social-selling\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"four key pillars\"})}),\" to consider:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build a professional brand\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Focus on the right prospects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use insights for engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Develop trusted relationships\"})})]}),/*#__PURE__*/e(\"p\",{children:\"A professional brand shows trust. As buyers are selective with the brands they choose, you must position your organization in a professional light.\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to engaging with prospects, you want to be seen as an expert in the industry. Be sure to share relevant industry content with your followers, comment on news alerts, and stay engaged with users.\"}),/*#__PURE__*/n(\"p\",{children:[\"As \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling/what-is-social-selling\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"62% of B2B buyers\"})}),\" respond to salespeople that connect with relevant insights and opportunities, relevancy and engagement are essential.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"The Power of LinkedIn\"})})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/linkedin-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn is one of the leading channels\"})}),\" for your social selling efforts. As it\u2019s essentially known as \u201Cthe social media for business professionals,\u201D it\u2019s a great place for sales prospecting.Currently, there are nearly \",/*#__PURE__*/e(t,{href:\"https://blog.hubspot.com/marketing/linkedin-stats\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"700 million active users\"})}),\" on LinkedIn. This platform is used by business professionals and organizations across the globe that provide many potential prospects.\"]}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn is a leading destination for social selling for the following reasons:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"User-friendly platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Very popular\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Many useful features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Paid media available\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Simple messaging\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Social selling is also an effective tool for authentically nurturing a prospect. It is a way to show value to the potential customer and position you as a reputable force in your industry.\"}),/*#__PURE__*/e(\"img\",{alt:\"nurturing a prospect in linkedin\",className:\"framer-image\",src:\"https://framerusercontent.com/images/32dmZO2Nw6TAseVWojJuaJrXXXg.png\",srcSet:\"https://framerusercontent.com/images/32dmZO2Nw6TAseVWojJuaJrXXXg.png?scale-down-to=512 512w,https://framerusercontent.com/images/32dmZO2Nw6TAseVWojJuaJrXXXg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/32dmZO2Nw6TAseVWojJuaJrXXXg.png 1364w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.business2community.com/linkedin/use-linkedin-get-sales-02002970\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"According to the information on the graphic above, LinkedIn has a huge impact on sales prospecting and buyer decisions. If you\u2019re looking to boost your social selling efforts, LinkedIn is a great place to start.\"}),/*#__PURE__*/e(\"h2\",{children:\"\u201CDitch the Pitch\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"A sales pitch has always been a key aspect of any sales process. However, Ben McCormick from the Sales Reinvented podcast urges sales professionals to \u201Cditch the pitch.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe have to develop ways we are providing value and insight at every turn so we can nurture someone along,\u201D Ben adds.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of leading with the pitch, you want to focus on nurturing and adding value through every phase of the cycle.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Selling from the Heart\"})})}),/*#__PURE__*/e(\"p\",{children:\"Authenticity is a big factor when trying to close a deal. After all, customers want to trust you and believe your product or service is what they need. That said, you want to focus on how to authentically nurture relationships with prospects.\"}),/*#__PURE__*/e(\"p\",{children:\"As you want to move prospects along in the sales funnel, show them you genuinely care. Give them valuable information and insights wherever they are in the sales journey. Remember to never be pushy, don\u2019t pitch right away, and focus more on the conversation.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CDon\u2019t think in terms of closing a sale. You don\u2019t want commission breath. Think in terms of having a conversation,\u201D Bill McCormick adds.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead Generation Definition\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/resources/definition-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead generation\"})}),\" is the process of attracting potential customers to obtain their contact information. The goal is to find effective ways to make someone interested in your products or services. If they do become interested and provide contact information, that\u2019s when they become a lead.\"]}),/*#__PURE__*/e(\"p\",{children:\"While sales prospecting and lead generation do have some similarities, Ben McCormick from the Sales Reinvented podcast points out some clear differences.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CI see a lead like they\u2019re at the top of the funnel. They aren't yet qualified, and they may even not be a part of the sales process. But a prospect is someone who is already qualified,\u201D Ben notes.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CAll prospects are leads, but not all leads are prospects,\u201D he adds.\"}),/*#__PURE__*/n(\"p\",{children:[\"As \",/*#__PURE__*/e(t,{href:\"https://www.marketo.com/lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"60% of marketing professionals\"})}),\" say lead generation is a key pain point for their business, understanding its key elements is essential.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Key Components of Lead Generation\"}),/*#__PURE__*/n(\"p\",{children:[\"Finding highly \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/qualify-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"qualified leads\"})}),\" is a vital part of the sales process. Using various techniques and tactics, organizations have developed very specific steps for their lead generation efforts. While this process can vary from one organization to another, there are some key components to understand about generating leads.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"It Happens Early in the Process\"})})}),/*#__PURE__*/e(\"p\",{children:\"Bill McCormick points out that lead generation happens in the beginning stages of the sales journey. However, rather than prospecting, lead generation is all about lead qualification.\"}),/*#__PURE__*/e(\"p\",{children:\"The process involves quickly assessing an ideal client profile to decide if that person will move to the prospecting stage. Once a prospect, further research is needed to nurture these potential customers through the sales funnel.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Profile of High-Value Lead\"})})}),/*#__PURE__*/e(\"p\",{children:\"Similar to sales prospecting, successful lead generation efforts begin with developing an ideal client profile. However, as you want to convert leads with the most value, it\u2019s best to build a profile of a high-value, ideal customer.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you design this client profile, it can help you determine which leads to moving forward and which leads to discarding. Once these leads are generated, the next essential component involves deciding if these leads can become prospects.\"}),/*#__PURE__*/e(\"h2\",{children:\"Lead Qualification\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-qualification/#How%20to%20Qualify%20a%20Sales%20Leads%20Using%20Lead%20Scoring\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Lead qualification\"})}),\" is an important element of lead generation. Although many organizations have different tactics, lead qualification involves the characteristics that qualify someone to become a lead.\"]}),/*#__PURE__*/e(\"p\",{children:\"This process is completed by capturing client information using the following resources:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Site views\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website behavior\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email subscriptions\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email tracking\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"lead qualification map\",className:\"framer-image\",src:\"https://framerusercontent.com/images/2rQ63YdMR5blcDCLcHuULphmOM.png\",srcSet:\"https://framerusercontent.com/images/2rQ63YdMR5blcDCLcHuULphmOM.png?scale-down-to=512 512w,https://framerusercontent.com/images/2rQ63YdMR5blcDCLcHuULphmOM.png 640w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://blog.leadsquared.com/lead-qualification/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"p\",{children:\"As seen in the graphic above, the lead qualification phase is a vital part of the sales funnel. This step is when a business decides to move on with a lead, or discard them altogether. If a lead isn\u2019t interested at the time, they can swing back to the marketing phase where further nurturing occurs.\"}),/*#__PURE__*/e(\"h2\",{children:\"Targeting and Nurturing Leads Authentically\"}),/*#__PURE__*/e(\"p\",{children:\"Just like in sales prospecting, authenticity goes a long way in lead generation. After all, no one likes a pushy, insincere salesperson.\"}),/*#__PURE__*/n(\"p\",{children:[\"As persuasion is a fundamental element of a sales job, there is a way to persuade in an authentic manner. This is done by \",/*#__PURE__*/e(t,{href:\"https://www.business2community.com/sales-management/how-to-be-an-authentic-sales-professional-02068639\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"providing value\"})}),\" and useful insights through natural conversation with the customer.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Don\u2019t Rush the Process\"})})}),/*#__PURE__*/e(\"p\",{children:\"Ben McCormick from the podcast also mentions how sales prospecting and lead generation should never be rushed. \u201CTiming is everything,\u201D he notes.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CIf we focus on valuable and insightful conversations, the sales will come when the time is right,\u201D Ben adds.\"}),/*#__PURE__*/n(\"p\",{children:[\"While sales prospecting and lead generation involve many elements, data and analytics are what powers these efforts. \",/*#__PURE__*/e(t,{href:\"/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LeadBoxer\"})}),\" is a platform that assists in collecting and mining data to properly identify high-quality sales leads.\"]})]});export const richText9=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Does your business do social selling? And no, we\u2019re not talking about social media marketing. Are your salespeople developing meaningful online relationships with prospects?\"}),/*#__PURE__*/e(\"p\",{children:\"If you rely on cold-calling and sending spam emails then you\u2019re at a disadvantage. Your customers want to interact with and buy from a person, not a company. Such kind of selling creates beneficial relationships between businesses and customers.\"}),/*#__PURE__*/e(\"p\",{children:\"In this article, we explore social selling and how it has revolutionized the B2B market. We also explore the social selling index and what a positive score can mean for lead generation and meeting sales quotas. Read on or jump ahead to the sections listed below:\"})]});export const richText10=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Social Selling?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.superoffice.com/blog/social-selling/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social selling\"})}),\" is the use of social media to find, engage, and \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"nurture leads\"})}),\". It is different from social media marketing which seeks to increase brand awareness. It sets your business up as a trustworthy industry leader.\"]}),/*#__PURE__*/e(\"p\",{children:\"Salespeople who do this kind of selling become the source of information and solutions to their prospects\u2019 problems. They rise to the top of their prospects\u2019 minds and are most likely to get the lead\u2019s business.\"}),/*#__PURE__*/e(\"img\",{alt:\"social selling sales model\",className:\"framer-image\",src:\"https://framerusercontent.com/images/ro0rDJWAItdqU9PnVhzGRafvr0.png\",srcSet:\"https://framerusercontent.com/images/ro0rDJWAItdqU9PnVhzGRafvr0.png?scale-down-to=512 512w,https://framerusercontent.com/images/ro0rDJWAItdqU9PnVhzGRafvr0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ro0rDJWAItdqU9PnVhzGRafvr0.png 1420w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://wp.leadboxer.com/wp-content/uploads/social-selling-2.0.png\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"How to Start a Selling Business Through Social Selling\"}),/*#__PURE__*/n(\"p\",{children:[\"The first step in setting up \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/b2b-sales/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"successful social selling\"})}),\" is creating social media profiles. A professional LinkedIn profile, Twitter account, and Facebook business page are all essential foundations. Ideally, each salesperson will have a social media account tied to your business.\"]}),/*#__PURE__*/e(\"p\",{children:\"The next step includes finding and socially listening to your prospects. Once you find qualified prospects, identify their unique problems to make it easier for you to offer customized solutions. Below are some ways you can use Facebook and Twitter to identify and begin having interactions with prospects:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Facebook\"})})}),/*#__PURE__*/n(\"p\",{children:[\"With a \",/*#__PURE__*/e(t,{href:\"https://www.facebook.com/business/pages/set-up\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Facebook Business Page\"})}),\", social selling salespeople can flaunt their expertise and professionalism while showing some of their personality. After creating your business page, connect with current followers, and reach out to other businesses for social selling success.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can engage followers by publishing open-ended questions and responding to customer posts and comments. Rapport also happens when you like and share customer posts. Publishing an ebook, report, infographic, or white paper on Facebook, based on customer feedback, also promotes engagement.\"}),/*#__PURE__*/e(\"p\",{children:\"You can set yourself apart from other salespeople by sharing, liking, and commenting on the posts of other businesses. When you engage with other companies on Facebook, they will likely return the favor through reciprocal engagement. When businesses engage with your brand, your name will be shown to their followers. This expands your prospect pool.\"}),/*#__PURE__*/e(\"img\",{alt:\"LeadBoxer Facebook Page Example\",className:\"framer-image\",src:\"https://framerusercontent.com/images/Dud8k3aaCQGbgSQFfSrUG2jX0.jpeg\",srcSet:\"https://framerusercontent.com/images/Dud8k3aaCQGbgSQFfSrUG2jX0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Dud8k3aaCQGbgSQFfSrUG2jX0.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Dud8k3aaCQGbgSQFfSrUG2jX0.jpeg 1260w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.facebook.com/getleadboxer/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Twitter\"})})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://help.twitter.com/en/using-twitter/twitter-lists\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Twitter Lists\"})}),\" are a great way to find and organize sales prospects. These lists help you keep track of which leads get what content. Sharing targeted information with prospects will move them along the sales funnel quicker.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are some examples of lists salespeople should create and update regularly:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Existing customers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Competitors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Twitter lists\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Social Selling Best Practices\"}),/*#__PURE__*/e(\"p\",{children:\"Social selling relationships that are cultivated correctly will be more successful. Due to your sales team\u2019s diligent and consistent efforts, your business will be positioned as the best solution in the minds of current and potential customers. As a perceived industry leader, these best practices will increase your sales conversion rates:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Be Human\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Robots are impersonal and don\u2019t engage prospects. While there are automated liking and commenting tools to save you time, they don\u2019t build rapport with leads. Automation robots can actually damage your \",/*#__PURE__*/e(t,{href:\"https://venturebeat.com/2018/02/12/instagram-bots-can-ruin-your-brand/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"brand\u2019s reputation\"})}),\" and customer relationships.\"]}),/*#__PURE__*/e(\"p\",{children:\"Show up instead! Prospects will more likely trust, interact with, and make purchasing decisions when feeling they have made an authentic connection with a real person. Do this through friendly professionalism.\"}),/*#__PURE__*/n(\"p\",{children:[\"You can share your personable approach to sales through your professional social media profiles.\",/*#__PURE__*/e(t,{href:\"https://blog.hootsuite.com/ways-to-improve-your-social-media-profiles/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" Optimizing your profiles\"})}),\" through titles, job functions, and industry keywords can enhance your visibility to prospects. Posting helpful articles, partnering with other industry leaders, and participating in industry online groups illustrate your friendliness and value.\"]}),/*#__PURE__*/e(\"img\",{alt:\"LeadBoxer LinkedIn Profile Example\",className:\"framer-image\",src:\"https://framerusercontent.com/images/fVdQ9Tct4Z2YooNestSWfciXigc.jpeg\",srcSet:\"https://framerusercontent.com/images/fVdQ9Tct4Z2YooNestSWfciXigc.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/fVdQ9Tct4Z2YooNestSWfciXigc.jpeg 839w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.linkedin.com/in/wartfransen/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Do Social Listening\"})})}),/*#__PURE__*/e(\"p\",{children:\"A glance at your prospects\u2019 social media profiles alerts you to what they like, need, and want. With this information, you\u2019ll be poised to deliver targeted, relevant content to them. When you offer a solution to their specific problem, a relationship forms.\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://marketingland.com/social-listening-267175\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Social listening \"})}),\"also provides salespeople valuable information concerning mutual contacts. And what people are saying about the company. Request a brief introduction from established customers to these shared connections so you can network. Observe problem areas people are commenting on about your company or industry and respond with solutions.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Provide Valuable, Helpful Content\"})})}),/*#__PURE__*/e(\"p\",{children:\"The goal of social selling is to build relationships with leads. This isn\u2019t done through sales pitches and presentations. Instead of praising your product or service, produce valuable, helpful content.\"}),/*#__PURE__*/n(\"p\",{children:[\"Prospects are more willing to interact and do business with a salesperson who is seen as an industry expert. Write informative posts and add knowledgeable insight to others\u2019 posts via comments. Sharing posts from other industry leaders illustrate to your \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/definition-of-a-sales-lead/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales leads\"})}),\" that you have a genuine interest in enabling them to resolve their own issues.\"]}),/*#__PURE__*/e(\"p\",{children:\"Relationships take time. So, salespeople engaged in social selling should not seek to make a sale from their first interaction. Your product or service should only be referenced if it adds value to your conversation with a lead.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Build Lasting Relationships\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Building relationships with prospects to nurture them into customers is a common goal. However, the relationship after conversion needs to continue to produce repeat customers. Customer retention is more \",/*#__PURE__*/e(t,{href:\"https://www.smallbizgenius.net/by-the-numbers/customer-loyalty-statistics/#gref\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"cost-effective and profitable\"})}),\" than constantly acquiring new ones.\"]}),/*#__PURE__*/e(\"p\",{children:\"Lasting relationships involve give and take. Salespeople should do more than provide valuable content and contributions. They also need to acknowledge and appreciate the contributions and comments of the prospects they\u2019re cultivating a relationship with.\"}),/*#__PURE__*/e(\"h2\",{children:\"Social Selling on LinkedIn and the Social Selling Index\"}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn is a social networking site built around forming professional connections. It is where professionals can showcase their expertise. Sales reps in the social selling business have a LinkedIn profile and are actively engaged in LinkedIn groups.\"}),/*#__PURE__*/n(\"p\",{children:[\"LinkedIn helps establish brand credibility and connects salespeople to valuable leads. For those in \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/b2b-sales-prospecting/techniques-for-successful-prospecting\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"B2B sales\"})}),\", LinkedIn is the place where one can connect with those making purchasing decisions. Here are some ways you can maximize your social selling on LinkedIn:\"]}),/*#__PURE__*/e(\"img\",{alt:\"how to maximize social selling on linkedin\",className:\"framer-image\",src:\"https://framerusercontent.com/images/EmzM3WaOtrSidJP4WsHXxW10lJE.jpeg\",srcSet:\"https://framerusercontent.com/images/EmzM3WaOtrSidJP4WsHXxW10lJE.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/EmzM3WaOtrSidJP4WsHXxW10lJE.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/EmzM3WaOtrSidJP4WsHXxW10lJE.jpeg 1209w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"http://wp.leadboxer.com/wp-content/uploads/2019/05/linkedin-6-1.jpg\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Boost Your Authority\"})})}),/*#__PURE__*/e(\"p\",{children:\"When creating your profile, be sure to emphasize relevant experience, accomplishments, awards, and memberships. Highlighting how you\u2019ve helped past customers makes your profile customer focused. Additionally, ask your contacts for recommendations and to endorse your skills.\"}),/*#__PURE__*/e(\"p\",{children:\"With an optimized profile, you\u2019ll be visible to prospects and be viewed as an authority and a valuable resource. Most importantly a resource that is offering the solutions leads are looking for. You\u2019ll secure prospects, building relationships with them, and converting them into customers.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Expand Your Network\"})})}),/*#__PURE__*/n(\"p\",{children:[\"LinkedIn is an example of online business networking and a good place for \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/account-expansion/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"account expansion\"})}),\". The more connections you make, the greater your network becomes. The larger your network, the more opportunities you\u2019ll have to meet promising leads. Or people who\u2019ll introduce you to prospects.Here is a great \",/*#__PURE__*/e(t,{href:\"https://fortune.com/2016/05/09/social-selling-success/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"example\"})}),\" of a Guardian Life financial advisor whose leads took off with LinkedIn. With one client, he obtained 35 referrals. Since then, his social selling business has more than doubled.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Participate in LinkedIn Groups\"})})}),/*#__PURE__*/n(\"p\",{children:[\"LinkedIn has many professional \",/*#__PURE__*/e(t,{href:\"https://www.linkedin.com/help/linkedin/answer/186/find-and-join-a-linkedin-group?lang=en\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"networking groups\"})}),\" that offer opportunities to meet other professionals and prospects. Here, one can share and post relevant, informative content and comment on other\u2019s posts. When you\u2019re active in a group, it conveys that you\u2019re knowledgeable in your industry.\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Social Selling Index\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Salespeople with a high social selling index do better at attracting and converting prospects. LinkedIn is a great place to boost one\u2019s index score. \",/*#__PURE__*/e(t,{href:\"https://business.linkedin.com/sales-solutions/social-selling/what-is-social-selling\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"LinkedIn social selling index\"})}),\" correlates to more leads and met sales quotas.\"]}),/*#__PURE__*/e(\"p\",{children:\"This index is a score that takes into account the following variables:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The quality of relationships\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The salesperson\u2019s personal brand\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The amount of relevant content and engagement they produce\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How well ideal prospects are targeted and nurtured\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"reps sell more with social selling\",className:\"framer-image\",src:\"https://framerusercontent.com/images/9jQ1lFLLBi9kAvWiX7o67xXZk.png\",srcSet:\"https://framerusercontent.com/images/9jQ1lFLLBi9kAvWiX7o67xXZk.png?scale-down-to=512 512w,https://framerusercontent.com/images/9jQ1lFLLBi9kAvWiX7o67xXZk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/9jQ1lFLLBi9kAvWiX7o67xXZk.png 1420w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://wp.leadboxer.com/wp-content/uploads/reps-sell-more-with-social-selling-2.png\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Tips on Using Social Selling to Optimize Sales\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses that employ multiple salespeople to make big-ticket deals, such as in the B2B industry, benefit from social selling. Prospects and customers are more likely to engage when interacting with a human rather than a heavily automated business. Successful social selling salespeople are able to effectively blend their professional and personal lives.\"}),/*#__PURE__*/n(\"p\",{children:[\"The use of social media and \",/*#__PURE__*/e(t,{href:\"/blog/digital-marketing-channels-for-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"digital marketing channels\"})}),\" offers a great way to do that. Salespeople can be professional by stating their employer, skills, connections, certifications, memberships, and so on. They can also show prospects a glimpse of their personal side including their hobbies, interests, and personal goals.Gone are the days of cold-calling and email spamming. \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/tracking-lead-engagement-over-time/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Engaging with leads\"})}),\" via social media channels has proven far more successful in building relationships between businesses and customers. Here are some suggestions on how social selling can be used for sales:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Require each salesperson to create a personal business profile on social media\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Educate your salespeople in the basics of social media marketing best practices\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Establish regular collaboration between sales and marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[\"Align sales and \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog//\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"marketing lead funnels\"})})]})})]}),/*#__PURE__*/n(\"p\",{children:[\"Salespeople and \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/platform/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"sales lead generating platforms like LeadBoxer\"})}),\" use social selling to build relationships with prospects to get more leads and make more conversions. Social selling salespeople will greatly benefit from LeadBoxer\u2019s seamless lead scoring and data gathering. Begin your social selling success today with a LeadBoxer \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/start/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"free trial\"})}),\".\"]})]});export const richText11=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"A business must generate leads to be successful. Lead generation consists of content and \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/paid-owned-and-earned-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"media\"})}),\" that nurture leads into paying customers. \",/*#__PURE__*/e(t,{href:\"https://www.webfx.com/internet-marketing/5-digital-marketing-strategies-for-lead-generation.html\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Digital marketing solutions\"})}),\" and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media.\"]}),/*#__PURE__*/e(\"p\",{children:\"Meanwhile, continue reading or use the following links to jump ahead:\"})]});export const richText12=/*#__PURE__*/n(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is Digital Media?\"}),/*#__PURE__*/e(\"p\",{children:\"The term digital media refers to the tools and programs that share information online. This content comes in many forms including audio, video, images, website content, web pages, social media, and email.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital media is most effective when it includes personalized content. So when your online messaging speaks to individual consumers, it builds credibility for your brand, service, or product. And when you put effort into content personalization, the reader will trust your brand and offerings and make a purchase.\"}),/*#__PURE__*/n(\"p\",{children:[\"Personalized content is also good for improving the visibility of your business website. Search engine optimization (SEO) is a digital marketing tool that utilizes unique, high-quality content to rank on search engine result pages (SERPs). According to WebFX, \",/*#__PURE__*/e(t,{href:\"https://www.webfx.com/blog/marketing/marketing-stats/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"75% of people\"})}),\" do not go past the first page on SERPs.As mentioned above, your digital media, or personalized content, can take many forms and appear in many places. Most content involves SEO website content and blog posts, \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/leads-using-social-media/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"social media\"})}),\" posts, and videos. Your digital media is most impactful as a part of a digital marketing strategy.\"]}),/*#__PURE__*/e(\"img\",{alt:\"how keyword planner for seo works\",className:\"framer-image\",src:\"https://framerusercontent.com/images/6rDbgXzATTxCNjRlc9oILfLUfO8.png\",srcSet:\"https://framerusercontent.com/images/6rDbgXzATTxCNjRlc9oILfLUfO8.png?scale-down-to=512 512w,https://framerusercontent.com/images/6rDbgXzATTxCNjRlc9oILfLUfO8.png 988w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/get-website-traffic/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"What is Digital Marketing?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(t,{href:\"https://www.investopedia.com/terms/d/digital-marketing.asp\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Digital marketing\"})}),\" is \u201Cthe use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.\u201D There are numerous digital marketing channels and techniques available to get your digital media noticed by your target audiences. The most common include:\"]}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Search engine optimization (SEO)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pay-per-click (PPC) advertising\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Content marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email marketing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media marketing\"})})]}),/*#__PURE__*/n(\"p\",{children:[\"A strong digital marketing strategy incorporates the above digital marketing channels and techniques. Your digital strategy should not replace your sales \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/upcoming-trends-in-lead-generation-management-for-2023/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"lead generation and nurturing strategy\"})}),\". Your digital marketing and sales strategies work best when used together.\"]}),/*#__PURE__*/e(\"img\",{alt:\"the best digital marketing strategy\",className:\"framer-image\",src:\"https://framerusercontent.com/images/8m8y8Aw1tR286nI6jZhfU5aeYBU.png\",srcSet:\"https://framerusercontent.com/images/8m8y8Aw1tR286nI6jZhfU5aeYBU.png?scale-down-to=512 512w,https://framerusercontent.com/images/8m8y8Aw1tR286nI6jZhfU5aeYBU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8m8y8Aw1tR286nI6jZhfU5aeYBU.png 1094w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/how-to-generate-leads-with-content-marketing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"The Digital Marketing Sales Process\"}),/*#__PURE__*/n(\"p\",{children:[\"Now that you understand what the terms \u201Cdigital media\u201D and a \u201Cdigital marketing strategy\u201D mean, we will discuss the combination of digital marketing and sales in the digital marketing sales process. This process incorporates sales funnels,\",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/resources/definition-lead-generation/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" lead generation\"})}),\", and lead nurturing. And it is using digital marketing channels to reach prospective buyers online, boosting your brand\u2019s digital presence.The five-step \",/*#__PURE__*/e(t,{href:\"https://www.thebalancesmb.com/five-levels-of-digital-marketing-and-the-sales-process-2294872\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"digital marketing sales process\"})}),\" can be seen as the journey your customer takes from lead to paying customer. Researching your qualified leads and developing a content personalization plan for each stage of the buyer\u2019s journey lays the groundwork for your digital marketing sales process. Here is a list detailing the five stages of the digital marketing sales process:\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Marketing/Prospecting Your Target Audience\"}),/*#__PURE__*/e(\"p\",{children:\"The first step in the digital marketing sales process involves coming up with your brand\u2019s unique selling proposition (USP). This sets your company apart from your competitors and shows leads why they should do business with you. Your USP should answer how your business is unique and how your product or service fills a void within your industry.\"}),/*#__PURE__*/e(\"p\",{children:\"Your USP and personalized content are ineffective if online visitors aren\u2019t consuming it. This is why you need SEO, PPC, and social media marketing to drive traffic to your website. Once you attract website visitors, you will be able to track and analyze who finds your content useful and converts. Website visitor tracking enables you to further narrow your audience, fine-tune your target customer-base, and assess which types of content resonate most with your target audiences.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Building Credibility and Trust\"}),/*#__PURE__*/e(\"p\",{children:\"The ease and quickness of digital transactions have made the internet a prime target for cybercrime and scams. Your potential customers will be extremely wary when choosing which businesses get their money. As the online storefront of your business, your website must give a good first impression.\"}),/*#__PURE__*/n(\"p\",{children:[\"Excessive sales solicitations are also prevalent online. \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/lead-nurturing/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Leads require nurturing\"})}),\" to accomplish the goal of having them develop a relationship with your particular brand, product, or service. This connection is crucial to cultivating new customers. Companies that are seen as trustworthy both online and offline will be more successful in bringing their leads through their sales funnel and make a successful \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/account-expansion/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"account growth\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are some things to consider when assessing whether or not your website appears credible:\"}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does it look legitimate and professional?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does it have working links and high-quality images?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is the site easy to navigate?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does your content contain proper grammar, spelling, and punctuation?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Does it include clear privacy and security policies?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is the product and support information easily accessible?\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"3. Escorting the Buyer\"}),/*#__PURE__*/n(\"p\",{children:[\"Due to busy schedules and the abundance of digital media that is readily available, most first-time visitors to any website are \",/*#__PURE__*/e(t,{href:\"https://blog.hubspot.com/insiders/lead-nurturing-tips#:~:text=Since%2096%25%20of%20your%20website%20visitors%20are%20not,offer%20and%20bam%2C%20you%E2%80%99ve%20got%20yourself%20contact%20information.\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"not yet ready to buy\"})}),\". When people land on your website, you will need to guide them to the point where they realize they have a need for what you offer. For this guidance to be successful, the organization, navigation, and checkout process on your website should be fast, secure, and simple.Having detailed product pages, resources, FAQs, and testimonial pages, visible contact information, chatbots, and internal linking are some ways to make your website user friendly. Your website also needs to be optimized to fit the small screens on smartphones and other handheld devices and should load quickly. Your site should escort the buyer on their journey from a casual website visitor, to the checkout process and through \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/blog/sales-follow-up-process/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"post-purchase follow-up\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Presenting the Product or Service\"}),/*#__PURE__*/n(\"p\",{children:[\"After you guide \",/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"website visitors\"})}),\" to your website, you need to present your products or services in a way that shows buyers your solutions are the best available options for meeting their needs. Every product or service should include relevant, specific descriptions that answer any questions a prospective buyer may have. High-resolution images and videos featuring the products or services in action should also be included.\"]}),/*#__PURE__*/e(\"h3\",{children:\"5. Closing the Sale\"}),/*#__PURE__*/e(\"p\",{children:\"The ultimate goal of every business website is to make a sale or a desired conversion. For e-commerce sites, the goal is to get people to make a purchase. For brick-and-mortar stores with an online presence, a website can be used to get leads to sign up for a mailing list or schedule a call with a sales representative.\"}),/*#__PURE__*/e(\"p\",{children:\"The use of digital marketing channels makes it easy to analyze the results of your digital marketing sales process. You\u2019ll be able to see the impact of your digital marketing efforts on your sales strategy. And make necessary adjustments and improvements. Both digital marketing and sales are processes that include post-purchase follow-up.\"}),/*#__PURE__*/e(\"img\",{alt:\"post-purchase follow-up with leadboxer\",className:\"framer-image\",src:\"https://framerusercontent.com/images/lWoSA2Z4taIJ5gILSFE5i9vu95o.png\",srcSet:\"https://framerusercontent.com/images/lWoSA2Z4taIJ5gILSFE5i9vu95o.png?scale-down-to=512 512w,https://framerusercontent.com/images/lWoSA2Z4taIJ5gILSFE5i9vu95o.png 947w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://www.leadboxer.com/features/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Why is Digital Marketing Crucial for Sales?\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses can\u2019t thrive without digital marketing. Even with a solid sales team and sales process, a company without an online presence won\u2019t succeed. This is because consumers prefer the speed, ease, and accessibility the internet offers.\"}),/*#__PURE__*/n(\"p\",{children:[\"Here are four reasons the \",/*#__PURE__*/e(t,{href:\"https://www.business2community.com/b2b-marketing/5-reasons-digital-marketing-matters-b2b-companies-01466855\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"utilization of digital marketing channels\"})}),\" is crucial for sales:\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Mobile Device Optimization\"}),/*#__PURE__*/e(\"p\",{children:\"Today\u2019s smartphones are small, portable computers. This allows consumers to make purchases anywhere, anytime.\"}),/*#__PURE__*/n(\"p\",{children:[\"According to\",/*#__PURE__*/e(t,{href:\"https://www.forbes.com/sites/joemckendrick/2013/07/02/executives-now-use-mobile-devices-for-large-business-purchases-survey-finds/#cf11b903689c\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\" Forbes Insights\"})}),\", 7 out of 10 senior executives use mobile devices to look up product or service information after they first hear of it. Most of them also use smartphones to conduct research and make buying decisions. The vast majority of consumers have a smartphone and use it for researching, shopping, and entertainment.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. Easier Follow Up\"}),/*#__PURE__*/n(\"p\",{children:[\"In sales, follow up is crucial. Most consumers require \",/*#__PURE__*/e(t,{href:\"https://www.onlinemarketinginstitute.org/blog/2013/10/why-it-takes-7-to-13-touches-to-deliver-a-qualified-sales-lead-part1/\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"7 to 13 contacts\"})}),\" with a sales professional before they are ready to buy. Digital marketing makes follow up quicker and cheaper through scheduled emails, retargeting ads, and personalized ads included in social media interactions.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Provides Buyers With Personalized Content\"}),/*#__PURE__*/e(\"p\",{children:\"As opposed to a \u201Cone size fits all\u201D message, digital marketing allows you to prepare more relevant and personalized content for each stage of the buyer\u2019s journey. Digital media comes in many forms including blog posts, whitepapers, ebooks, coupons, and case studies. When you use digital marketing solutions, you can offer prospects a tailored sequence of content that takes them from lead to customer.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Measured and Optimized Results\"}),/*#__PURE__*/e(\"p\",{children:\"With digital marketing, results are measurable. Whether it's a social media ad or an SEO campaign, you can gather important data about leads and measure results to identify what\u2019s working and what isn\u2019t.\"}),/*#__PURE__*/e(\"img\",{alt:\"mapping marketing offers to sales cycle\",className:\"framer-image\",src:\"https://framerusercontent.com/images/La9ggFcGSDJOOrN7ExBYZP09ws.png\",srcSet:\"https://framerusercontent.com/images/La9ggFcGSDJOOrN7ExBYZP09ws.png?scale-down-to=512 512w,https://framerusercontent.com/images/La9ggFcGSDJOOrN7ExBYZP09ws.png 938w\"}),/*#__PURE__*/e(\"p\",{style:{\"--framer-text-alignment\":\"center\"},children:/*#__PURE__*/e(t,{href:\"https://blog.hubspot.com/marketing/content-for-every-funnel-stage\",motionChild:!0,nodeId:\"npnow37es\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Source\"})})}),/*#__PURE__*/n(\"p\",{children:[\"In sales and digital marketing, your time and money are better spent on those who see your products and services as the solutions to their needs. 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