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What story does your data need to tell? Once you have this focus, select the most relevant data points and visualizations. Keep it simple, ensuring\"}),/*#__PURE__*/e(\"h3\",{children:\"Landing pages vs. front pages\"}),/*#__PURE__*/e(\"p\",{children:\"A typical front page or website in general includes a full navigation bar with tons of links throughout the page linking to other pages or pieces of content. A good landing page should only have one link, or multiple links that all point to the same thing. Having one CTA on your landing page increases conversions because there\u2019s less distraction\u2014fewer equally appealing options to prompt your users into leaving your landing page.\"}),/*#__PURE__*/e(\"p\",{children:\"Your brand\u2019s front page has totally different goals. It should show off your brand\u2019s personality, let people explore different features, find blogs and support articles, or even apply for a job. 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