{
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  "sourcesContent": ["import{jsx as e,jsxs as d}from\"react/jsx-runtime\";import{addPropertyControls as a,ControlType as o}from\"framer\";import*as t from\"react\";let n=\"GVSjPDNH1\",x=\"veN5u3dQG\",i=\"zZkT3oY8w\",r=\"AWusd82Xk\",l=\"ZkQ5J7Anv\",s=\"uMSCfYUb1\",p=\"WjD27w7U8\",k=\"SugfEkQkg\",m=\"PaKBHvjN8\",v=\"Jxc08Cwrz\",c=(e,d)=>{if(e&&\"object\"==typeof e)return{...e,alt:d};},u=[{id:\"DYcfN_QNE\",[n]:\"6 zp\u016Fsob\u016F, jak boostnout str\\xe1nku s potvrzen\\xedm objedn\\xe1vky\",[x]:!0,[i]:\"6-zpusobu-jak-boostnout-stranku-s-potvrzenim-objednavky\",[r]:\"Str\\xe1nka s potvrzen\\xedm objedn\\xe1vky nemus\\xed znamenat kone\u010Dnou pro va\u0161e u\u017Eivatele. Pod\\xedvejme se na 6 zp\u016Fsob\u016F, jak zv\\xfd\u0161it engagement va\u0161ich u\u017Eivatel\u016F.\",[l]:c({src:\"https://framerusercontent.com/images/FsmHT1pjYBhFs7ulfhPFMK2FJ8.jpg\",srcSet:\"https://framerusercontent.com/images/FsmHT1pjYBhFs7ulfhPFMK2FJ8.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/FsmHT1pjYBhFs7ulfhPFMK2FJ8.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/FsmHT1pjYBhFs7ulfhPFMK2FJ8.jpg 1496w\"},\"Cover image of the article.\"),[s]:/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/d(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"str\\xe1nka s potvrzen\\xedm objedn\\xe1vky nemus\\xed b\\xfdt kone\u010Dnou pro va\u0161e z\\xe1kazn\\xedky,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"6 zp\u016Fsob\u016F, jak\\xfdmi m\u016F\u017Eete boostnout str\\xe1nku s potvrzen\\xedm objedn\\xe1vky na va\u0161em e-shopu,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"jak cross-sell, newsletter a dal\u0161\\xed metody (v\\xedce v \u010Dl\\xe1nku) zvy\u0161uj\\xed engagement u\u017Eivatel\u016F s va\u0161\\xed zna\u010Dkou.\"})})]})}),[p]:\"2023-11-17T00:00:00.000Z\",[k]:\"ux\",[m]:\"e-commerce\",[v]:/*#__PURE__*/d(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Objedn\\xe1no, co te\u010F?\"}),/*#__PURE__*/e(\"p\",{children:\"Ud\u011Blat z n\\xe1v\u0161t\u011Bvn\\xedka z\\xe1kazn\\xedka je hlavn\\xed c\\xedl prakticky ka\u017Ed\\xe9ho e-shopu, hlavn\\xed makro-konverze. Co ale d\u011Blat pot\\xe9, co u\u017Eivatel provedl objedn\\xe1vku? \"}),/*#__PURE__*/e(\"p\",{children:'Jen si p\u0159edstavte: vyberu si zbo\u017E\\xed, p\u0159id\\xe1m jej do ko\u0161\\xedku, zvol\\xedm si zp\u016Fsob platby, vypln\\xedm dodac\\xed a platebn\\xed \\xfadaje, potvrd\\xedm a ode\u0161lu objedn\\xe1vku, a str\\xe1nka mi znovu zobraz\\xed p\u0159ehled objedn\\xe1vky s textem \"D\u011Bkujeme za Va\u0161i objedn\\xe1vku (m\u016F\u017Eete j\\xedt)\". Nen\\xed \u0161koda, \u017Ee jsme z\\xe1kazn\\xedka dostali a\u017E do t\\xe9to f\\xe1ze a nevyu\u017Eijeme toho k jeho dal\u0161\\xedmu engagementu (=zapojen\\xed, taky lze \u0159\\xedct interakci) s n\\xe1mi, s na\u0161\\xedm e-shopem? Podle m\u011B je to velk\\xe1 \u0161koda, pokud bychom tuto skv\u011Blou p\u0159\\xedle\u017Eitost promarnili.'}),/*#__PURE__*/e(\"p\",{children:'A jak n\\xe1m ukazuje v\\xfdzkum spole\u010Dnosti Baymard Institute, m\\xe1me hned n\u011Bkolik zp\u016Fsob\u016F, kter\\xe9 m\u016F\u017Eeme zvolit. Ned\\xe1me tak z\\xe1kazn\\xedkovi kone\u010Dnou v podob\u011B \"D\u011Bkujeme za Va\u0161i objedn\\xe1vku\", nab\\xeddneme mo\u017Enosti dal\u0161\\xedho engagementu a t\\xedm ve sv\\xe9m d\u016Fsledku m\u016F\u017Eeme zv\\xfd\u0161it jeho retenci a loajalitu.'}),/*#__PURE__*/e(\"p\",{children:\"Poj\u010Fme se tedy pod\\xedvat na jednotliv\\xe9 zp\u016Fsoby interakce, kter\\xe9 m\u016F\u017Eeme z\\xe1kazn\\xedkovi nab\\xeddnout po tom, co ode\u0161le svoji objedn\\xe1vku. Takovou p\u0159\\xedle\u017Eitost si toti\u017E nesm\\xedme nechat uj\\xedt. :-)\"}),/*#__PURE__*/e(\"h2\",{children:\"Co mohu implementovat?\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Cross-selling\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0oFJuu1d4vyMOtL1Mf50vDrnkJ0.jpg\",\"data-framer-height\":\"1838\",\"data-framer-width\":\"1760\",height:\"919\",src:\"https://framerusercontent.com/images/0oFJuu1d4vyMOtL1Mf50vDrnkJ0.jpg\",style:{aspectRatio:\"1760 / 1838\"},width:\"880\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/d(\"code\",{children:[\"Advanced Auto Parts nab\\xedz\\xed sv\\xfdm u\u017Eivatel\u016Fm relevantn\\xed produkty v r\\xe1mci cross-selling v doln\\xed \u010D\\xe1sti str\\xe1nky.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Zdroj: Baymard.com\"})]})}),/*#__PURE__*/e(\"p\",{children:\"Pro\u010D je cross-selling obl\\xedben\\xfd je \u0159ekn\u011Bme jasn\\xe9 - pokud ale doslova vmeteme u\u017Eivatelovi n\u011Bkolik produktov\\xfdch nab\\xeddek (nedej bo\u017Ee pokud je\u0161t\u011B ke v\u0161emu nesouvis\\xed s produktem, kter\\xfd si prohl\\xed\u017E\\xed \u010Di se jej rozhoduje koupit) ihned pot\\xe9, co p\u0159id\\xe1 zbo\u017E\\xed do ko\u0161\\xedku, m\u016F\u017Eeme jednodu\u0161e potenci\\xe1ln\\xedho z\\xe1kazn\\xedka odradit od n\\xe1kupu.\"}),/*#__PURE__*/e(\"p\",{children:\"T\\xedm, \u017Ee cross-sell nab\\xeddky p\u0159esuneme na str\\xe1nku s potvrzen\\xedm objedn\\xe1vky, m\u016F\u017Eeme ale dostat to nejlep\u0161\\xed z obou sv\u011Bt\u016F: \"}),/*#__PURE__*/d(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"nab\\xeddneme u\u017Eivatelovi (souvisej\\xedc\\xed!) nab\\xeddky produkt\u016F, kter\\xe9 by mohl p\u0159ihodit do ko\u0161\\xedku,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"neru\u0161\\xedme jej p\u0159i proch\\xe1zen\\xed \u010Di v\\xfdb\u011Bru na\u0161ich produkt\u016F, tuto v\\xfdzvu/nab\\xeddku p\u0159esuneme a\u017E po dokon\u010Den\\xed objedn\\xe1vky.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Nav\\xedc, t\\xedm, \u017Ee jsme um\\xedstili cross-sell na konec objedn\\xe1vky, mohou u\u017Eivatel\\xe9 do sv\\xe9 objedn\\xe1vky p\u0159idat produkty, ani\u017E by museli znovu vypl\u0148ovat \u010Di zad\\xe1vat jak\\xe9koliv osobn\\xed a platebn\\xed \\xfadaje \u010Di \\xfadaje o doprav\u011B.\"}),/*#__PURE__*/e(\"p\",{children:'Ka\u017Ed\\xe1 z nab\\xeddek by tak\\xe9 m\u011Bla m\\xedt tla\u010D\\xedtko \"P\u0159idat do objedn\\xe1vky/k objedn\\xe1vce\", co\u017E jednak umo\u017En\\xed u\u017Eivatel\u016Fm n\\xe1kup na jedno kliknut\\xed, ale tak\\xe9 bychom ale m\u011Bli myslet na popisek, kter\\xfd by m\u011Bl indikovat, \u017Ee se nejedn\\xe1 o start nov\\xe9ho procesu objedn\\xe1n\\xed, ale pouze o p\u0159id\\xe1n\\xed produktu k sou\u010Dasn\\xe9 objedn\\xe1vce.'}),/*#__PURE__*/e(\"p\",{children:'Lze tak\\xe9 p\u0159istoupit k tomu, \u017Ee vyu\u017Eijeme princip \"\u010Dasov\\xe9 urgence\", kdy vytvo\u0159\\xedme \u010Dasov\u011B omezen\\xe9 okno, nap\u0159\\xedklad p\u0159ed zpracov\\xe1n\\xedm objedn\\xe1vky, ve kter\\xe9m u\u017Eivatel do sv\\xe9 objedn\\xe1vky m\u016F\u017Ee p\u0159idat nab\\xedzen\\xfd produkt s ur\u010Ditou v\\xfd\u0161\\xed slevy - nap\u0159\\xedklad \"V p\u0159\\xed\u0161t\\xedch 5 minut\\xe1ch m\u016F\u017Eete p\u0159idat ke sv\\xe9 objedn\\xe1vce jednu z n\\xe1sleduj\\xedc\\xedch super nab\\xeddek na p\u0159\\xedslu\u0161enstv\\xed k v\\xe1mi zakoupen\\xe9mu produktu XYZ se slevou 25 %.\" '}),/*#__PURE__*/e(\"p\",{children:\"I kdy\u017E implementace cross-sellingu vy\u017Eaduje trochu vy\u0161\u0161\\xed n\\xe1roky na technickou integraci, jedn\\xe1 se o \\xfa\u010Dinn\\xfd zp\u016Fsob, kter\\xfdm m\u016F\u017Eeme plynule prod\\xe1vat dal\u0161\\xed produkty a z\\xe1rove\u0148 zjednodu\u0161it proces objedn\\xe1vky.\"}),/*#__PURE__*/e(\"p\",{children:\"Na z\\xe1v\u011Br bych poznamenal, \u017Ee cena jednotliv\\xfdch nab\\xedzen\\xfdch produkt\u016F v r\\xe1mci cross-sellingu by m\u011Bla b\\xfdt zhruba do 30 % hodnoty objedn\\xe1vky. Jin\\xfdmi slovy \u0159e\u010Deno, pokud si koup\\xedm produkt za 1 000 K\u010D, nab\\xedzen\\xfd produkt v r\\xe1mci cross-sellingu by se m\u011Bl svoji cenou vej\\xedt do 300 K\u010D.\"}),/*#__PURE__*/e(\"p\",{children:\"Typov\u011B jsou optim\\xe1ln\\xed produkty, kter\\xe9 pot\u0159ebuj\\xed hodn\u011B dopl\u0148k\u016F \u010Di p\u0159\\xedslu\u0161enstv\\xed. Tedy nap\u0159\\xedklad k fotoapar\\xe1tu nab\\xeddn\u011Bte v r\\xe1mci cross-sellingu stativ \u010Di pam\u011B\u0165ovou kartu. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A pamatujte, \u017Ee \u010Dlov\u011Bk, kter\\xfd si jde koupit nov\\xe1 kola na auta, si pravd\u011Bpodobn\u011B nekoup\\xed nov\\xe9 auto. :-)\"})}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"P\u0159ihl\\xe1\u0161en\\xed k odb\u011Bru newsletteru\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yF09XLaBJNsVbmkVq7g7KiUaU.jpg\",\"data-framer-height\":\"1624\",\"data-framer-width\":\"750\",height:\"812\",src:\"https://framerusercontent.com/images/yF09XLaBJNsVbmkVq7g7KiUaU.jpg\",style:{aspectRatio:\"750 / 1624\"},width:\"375\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/d(\"code\",{children:[\"Zna\u010Dka H&M nab\\xedz\\xed sv\\xfdm u\u017Eivatel\u016Fm p\u0159ihl\\xe1\u0161en\\xed k odb\u011Bru m\\xf3dn\\xedch novinek. V\u0161imn\u011Bme si, \u017Ee u\u017Eivatel\\xe9 jsou motivov\\xe1ni slevou 10 % na p\u0159\\xed\u0161t\\xed objedn\\xe1vku.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Zdroj: Baymard.com\"})]})}),/*#__PURE__*/e(\"p\",{children:'Um\\xedst\u011Bte p\u0159ihl\\xe1\u0161en\\xed k odb\u011Bru newsletteru na str\\xe1nku s potvrzen\\xedm objedn\\xe1vky - nen\\xed pot\u0159eba jej um\\xeds\u0165ovat do p\u0159edch\\xe1zej\\xedc\\xedch krok\u016F, kdy\u017E se u\u017Eivatel \"prokous\\xe1v\\xe1\" celkov\\xfdm procesem checkoutu.'}),/*#__PURE__*/e(\"p\",{children:\"A jeliko\u017E u\u017E u\u017Eivatel v p\u0159edch\\xe1zej\\xedc\\xedch kroc\\xedch v r\\xe1mci objedn\\xe1vky svou e-mailovou adresu vyplnil, m\u016F\u017Eeme p\u0159ihl\\xe1\u0161en\\xed k odb\u011Bru newsletteru vy\u0159e\u0161it velmi jednodu\u0161e um\\xedst\u011Bn\\xedm tla\u010D\\xedtka \u010Di textov\\xe9ho linku, na kter\\xe9 u\u017Eivatel m\u016F\u017Ee kliknout. Alternativou k tomuto zp\u016Fsobu m\u016F\u017Eeme b\\xfdt p\u0159edvypln\u011Bn\\xed pole e-mailovou adresou, kterou u\u017Eivatel zadal v r\\xe1mci p\u0159edchoz\\xedch f\\xe1z\\xed procesu objedn\\xe1vky - toto \u0159e\u0161en\\xed m\u016F\u017Ee b\\xfdt dle zji\u0161t\u011Bn\\xed Baymard Institute v\\xfdhodn\\xe9 zvl\\xe1\u0161t\u011B pro B2B spole\u010Dnosti.\"}),/*#__PURE__*/e(\"p\",{children:\"Jednou z nejz\\xe1sadn\u011Bj\u0161\\xedch v\\xfdhod um\\xedst\u011Bn\\xed odb\u011Bru newsletteru na str\\xe1nku s potvrzen\\xedm je dispozice mnohem v\u011Bt\u0161\\xedm prostorem k odkomunikov\\xe1n\\xed benefit\u016F p\u0159ihl\\xe1\u0161en\\xed. Nebo\u0165 pokud je odb\u011Br um\\xedst\u011Bn tradi\u010Dn\u011B v r\\xe1mci checkoutu, je pot\u0159eba balancovat obsah spojen\\xfd s procesem checkoutu (formul\\xe1\u0159ov\\xe1 pole a podobn\u011B) a obsah spojen\\xfd s odb\u011Brem newsletteru (v\\xfdhody p\u0159ihl\\xe1\u0161en\\xed, slevov\\xe9 akce a podobn\u011B).\"}),/*#__PURE__*/e(\"p\",{children:\"Na str\\xe1nce s potvrzen\\xedm objedn\\xe1vky toto nen\\xed pot\u0159eba, m\u016F\u017Eeme celou sekci dedikovat pouze komunikaci benefit\u016F spojen\\xfdch s p\u0159ihl\\xe1\u0161en\\xedm se k odb\u011Bru newsletteru. A pokud m\\xe1me n\u011Bkolik newsletter\u016F, je tato v\\xfdhoda jen umocn\u011Bna.\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Vytvo\u0159en\\xed u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KbibtkYPWPTBmfKgn7jDN0RCVXw.jpg\",\"data-framer-height\":\"1257\",\"data-framer-width\":\"750\",height:\"628\",src:\"https://framerusercontent.com/images/KbibtkYPWPTBmfKgn7jDN0RCVXw.jpg\",style:{aspectRatio:\"750 / 1257\"},width:\"375\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/d(\"code\",{children:[\"U Crate & Barrel je vytvo\u0159en\\xed u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu na jedno kliknut\\xed. V\u0161imn\u011Bme si, \u017Ee e-shop ji\u017E nepo\u017Eaduje e-mailovou adresu, ale pouze heslo, nebo\u0165 e-mail byl ji\u017E zad\\xe1n v r\\xe1mci dokon\u010Den\\xed objedn\\xe1vky. Mal\\xfd detail, kter\\xfd u\u0161et\u0159\\xed trochu \u010Dasu. :-)\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Zdroj: Baymard.com\"})]})}),/*#__PURE__*/e(\"p\",{children:\"P\u0159esunut\\xed vytvo\u0159en\\xed u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu na str\\xe1nku s potvrzen\\xedm objedn\\xe1vky velmi zjednodu\u0161uje proces objedn\\xe1vky.\"}),/*#__PURE__*/d(\"p\",{children:[\"P\u0159eskakujeme tak nep\u0159\\xedjemn\\xfd krok v objedn\\xe1vkov\\xe9m procesu, kdy bychom zbyte\u010Dn\u011B nutili u\u017Eivatele p\u0159em\\xfd\u0161let a pokl\\xe1dat si ot\\xe1zky jako: \",/*#__PURE__*/e(\"em\",{children:'\"Kter\\xe9 heslo bych m\u011Bl pou\u017E\\xedt? V\u011B\u0159\\xedm t\\xe9to str\\xe1nce, \u017Ee uchov\\xe1v\\xe1 m\\xe9 osobn\\xed \\xfadaje v bezpe\u010D\\xed? Ukl\\xe1daj\\xed tak\\xe9 \\xfadaje o m\\xe9 platebn\\xed kart\u011B? A chci si v\u016Fbec \\xfa\u010Det vytvo\u0159it? Jak \u010Dasto zde budu je\u0161t\u011B kupovat? Budou m\u011B spamovat newsletterem?\".'})]}),/*#__PURE__*/e(\"p\",{children:\"Jako tomu bylo u odb\u011Bru newsletteru v p\u0159edchoz\\xedm bod\u011B, p\u0159esunut\\xedm na str\\xe1nku s potvrzen\\xedm objedn\\xe1vky op\u011Bt z\\xedsk\\xe1v\\xe1me mnohem v\u011Bt\u0161\\xed prostor, kde m\u016F\u017Eeme odkomunikovat benefity tvorby u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu. A pokud pou\u017E\\xedv\\xe1me jako u\u017Eivatelsk\\xe9 jm\\xe9no e-mail z\\xe1kazn\\xedka, implementace je t\\xe9\u017E snadn\\xe1: p\u0159id\\xe1n\\xed pole pro zad\\xe1n\\xed hesla k \\xfa\u010Dtu.\"}),/*#__PURE__*/e(\"p\",{children:\"V n\u011Bkter\\xfdch p\u0159\\xedpadech m\u016F\u017Eeme st\\xe1le preferovat tvorbu u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu v r\\xe1mci procesu checkoutu, z\\xe1le\u017E\\xed na povaze oboru, ve kter\\xe9m se pohybujeme.\"}),/*#__PURE__*/e(\"p\",{children:\"Nap\u0159\\xedklad u tzv. SaaS produkt\u016F m\u016F\u017Ee \\xfa\u010Det znamenat integr\\xe1ln\\xed sou\u010D\\xe1st samotn\\xe9ho produktu. V takov\\xfdch p\u0159\\xedpadech m\u016F\u017Ee d\\xe1vat smysl zahrnout vytvo\u0159en\\xed u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu do samotn\\xe9ho procesu. Pamatujme v\u0161ak, \u017Ee ani toto nen\\xed pravidlem a m\u011Bli bychom takov\\xe9 implementace m\u011B\u0159it a vyhodnocovat, zdali sv\u016Fj \\xfa\u010Del pln\\xed nebo n\\xe1m sp\\xed\u0161e \u0161kod\\xed.\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Informa\u010Dn\\xed materi\\xe1ly\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MpH31VXlRuPCqi8VInnCkvVOudI.webp\",\"data-framer-height\":\"2250\",\"data-framer-width\":\"1125\",height:\"1125\",src:\"https://framerusercontent.com/images/MpH31VXlRuPCqi8VInnCkvVOudI.webp\",style:{aspectRatio:\"1125 / 2250\"},width:\"562\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/d(\"code\",{children:[\"Typick\\xfd p\u0159\\xedklad - kur\\xfdrn\\xed aplikace Wolt. Po odesl\\xe1n\\xed objedn\\xe1vky u\u017Eivatel vid\\xed status objedn\\xe1vky, polohu kur\\xfdra a zb\\xfdvaj\\xedc\\xed \u010Das, ne\u017E bude objedn\\xe1vka doru\u010Dena. D\\xe1le m\\xe1 tak\\xe9 mo\u017Enost zobrazen\\xed si \\xfa\u010Dtenky \u010Di kontaktov\\xe1n\\xed kur\\xfdra v p\u0159\\xedpad\u011B dotazu.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Zdroj: Wolt.com\"})]})}),/*#__PURE__*/e(\"p\",{children:\"Str\\xe1nka s potvrzen\\xedm objedn\\xe1vky m\u016F\u017Ee b\\xfdt t\\xe9\u017E skv\u011Bl\\xfdm m\\xedstem k um\\xedst\u011Bn\\xed informa\u010Dn\\xedch materi\\xe1l\u016F/zdroj\u016F \u010Di dopl\u0148kov\\xfdch informac\\xed, kter\\xe9 se vztahuj\\xed ke zbo\u017E\\xed, kter\\xe9 si z\\xe1kazn\\xedk objednal.\"}),/*#__PURE__*/e(\"p\",{children:\"Jednoduch\\xfdm p\u0159\\xedkladem m\u016F\u017Ee b\\xfdt itiner\\xe1\u0159 - pro z\\xe1kazn\\xedky, kte\u0159\\xed si objednali v\\xfdlety \u010Di dovolen\\xe9, nebo detail doru\u010Den\\xed - typick\\xfdm p\u0159\\xedkladem je objedn\\xe1vka don\\xe1\u0161ky skrze platformy Wolt a podobn\\xe9.\"}),/*#__PURE__*/e(\"p\",{children:'Pokud bychom se pod\\xedvali na dal\u0161\\xed mo\u017Enosti, nelze opomenout r\u016Fzn\\xe9 p\u0159\\xedru\u010Dky, pr\u016Fvodce \u010Di materi\\xe1ly typu \"Jak na\u2026\" (z anglick\\xe9ho \"How-tos\"): z\\xe1kazn\\xedk si zakoupil k\\xe1vovar, m\u016F\u017Eeme mu zobrazit instrukt\\xe1\u017En\\xed video, jak na sv\\xe9m nov\\xe9m k\\xe1vovaru p\u0159iprav\\xed skv\u011Bl\\xe9 espresso, k horsk\\xe9mu kolu m\u016F\u017Eeme p\u0159ipojit kr\\xe1tkou p\u0159\\xedru\u010Dku, jak se o kolo starat \u010Di jak vy\u0159e\u0161it z\\xe1kladn\\xed opravy, k softwaru zase r\u016Fzn\\xe9 tutori\\xe1ly a tak d\\xe1le. Jist\u011B ka\u017Ed\\xfd z n\\xe1s vymysl\\xed dal\u0161\\xedch 10 p\u0159\\xedklad\u016F.'}),/*#__PURE__*/e(\"p\",{children:\"Zkr\\xe1tka cokoliv, d\\xedky \u010Demu se u\u017Eivatel c\\xedt\\xed v pr\u016Fb\u011Bhu n\\xe1kupu jist\u011Bji, je dobr\\xe9 a m\u016F\u017Ee v\\xe9st ke sn\\xed\u017Een\\xed po\u010Dtu zru\u0161en\\xfdch objedn\\xe1vek. 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V tomto p\u0159\\xedpad\u011B za\u010Dn\u011Bme tvo\u0159it obsah pro 5-10 nejlep\u0161\\xedch/nejpopul\\xe1rn\u011Bj\u0161\\xedch kategori\\xed produkt\u016F nebo pro v\\xfdb\u011Br 5-10 nejpopul\\xe1rn\u011Bj\u0161\\xedch produkt\u016F.\"}),/*#__PURE__*/e(\"p\",{children:\"Uva\u017Eujme t\\xe9\u017E obsah od va\u0161ich z\\xe1kazn\\xedk\u016F, kte\u0159\\xed mohou p\u0159\\xedpadn\u011B zve\u0159ej\u0148ovat n\\xe1vody a dal\u0161\\xed na platform\\xe1ch YouTube, TikTok a podobn\u011B.\"}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Aplikace a dal\u0161\\xed promo akce\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,v6ptO2b5t5WryOVnwwWPS00Mz60.jpg\",\"data-framer-height\":\"976\",\"data-framer-width\":\"1760\",height:\"488\",src:\"https://framerusercontent.com/images/v6ptO2b5t5WryOVnwwWPS00Mz60.jpg\",style:{aspectRatio:\"1760 / 976\"},width:\"880\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/d(\"code\",{children:[\"Spole\u010Dnost Sephora promuje sta\u017Een\\xed sv\\xe9 aplikace na str\\xe1nce s potvrzen\\xedm objedn\\xe1vky.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Zdroj: Baymard.com\"})]})}),/*#__PURE__*/e(\"p\",{children:\"Pokud e-shop disponuje vlastn\\xed aplikac\\xed, je logick\\xe9, \u017Ee chce po sv\\xfdch u\u017Eivatel\\xedch, aby si ji nainstalovali. Jej\\xed promov\\xe1n\\xed nap\u0159\\xed\u010D str\\xe1nkou v\u0161ak ale m\u016F\u017Ee b\\xfdt pro u\u017Eivatele ru\u0161iv\\xe9 a rozptyluj\\xedc\\xed.\"}),/*#__PURE__*/e(\"p\",{children:\"Podobn\u011B je tomu u jin\\xfdch reklam \u010Di akc\\xed - typicky jsou tyto elementy ignorov\\xe1ny \u010Di jsou zdrojem frustrace pro u\u017Eivatele, kte\u0159\\xed jsou v procesu hled\\xe1n\\xed produktu \u010Di checkoutu.\"}),/*#__PURE__*/e(\"p\",{children:\"Naproti tomu na str\\xe1nce s potvrzen\\xedm objedn\\xe1vky, pokud je tato reklama pro u\u017Eivatele ru\u0161iv\\xe1, jednodu\u0161e odejdou, ani\u017E by v\\xe1\u0161 e-shop ztratil objedn\\xe1vku. Z\\xe1kazn\\xedk ji u\u017E toti\u017E odeslal.\"}),/*#__PURE__*/e(\"p\",{children:'Nav\\xedc, m\u016F\u017Eeme se tak\\xe9 u\u017Eivatel\u016F \"zeptat\", \u010Di sp\\xed\u0161e jim nab\\xeddnout, zdali n\\xe1s necht\u011Bj\\xed sledovat na na\u0161ich soci\\xe1ln\\xedch s\\xedt\\xedch jako Facebook, Instagram \u010Di TikTok.'}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Pr\u016Fzkumy\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5peqmEqU76Ke0dvsltAPs5U59A.jpg\",\"data-framer-height\":\"1433\",\"data-framer-width\":\"750\",height:\"716\",src:\"https://framerusercontent.com/images/5peqmEqU76Ke0dvsltAPs5U59A.jpg\",style:{aspectRatio:\"750 / 1433\"},width:\"375\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/d(\"code\",{children:[\"Tiretrack.com nevyu\u017E\\xedv\\xe1 textov\\xe9ho pole, ale checkbox\u016F, aby spole\u010Dnost zjistila, jak se jejich z\\xe1kazn\\xedci o zna\u010Dce dozv\u011Bd\u011Bli.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Zdroj: Baymard.com\"})]})}),/*#__PURE__*/e(\"p\",{children:\"Co m\u016F\u017Ee zaj\\xedmat ka\u017Ed\\xe9ho majitele e-shopu? N\\xe1zor z\\xe1kazn\\xedka bezprost\u0159edn\u011B pot\\xe9, co ode\u0161le objedn\\xe1vku - pro\u010D se jich tedy nezeptat?\"}),/*#__PURE__*/e(\"p\",{children:\"Vezm\u011Bme si nap\u0159\\xedklad jednoduch\\xfd textov\\xe9 pole, do kter\\xe9ho v\\xe1m mohou u\u017Eivatel\\xe9 napsat cokoliv, co vid\u011Bli jako probl\\xe9m \u010Di jako podn\u011Bt ke zlep\u0161en\\xed. Pokud nechceme u\u017Eivatele nutit ps\\xe1t, m\u016F\u017Eeme implementovat jako jednoduchou ot\\xe1zku s p\u0159edem definovan\\xfdm v\\xfdb\u011Brem mo\u017Enost\\xed odpov\u011Bd\\xed - jako rozev\\xedrac\\xed nab\\xeddku.\"}),/*#__PURE__*/e(\"p\",{children:\"Po\u010D\\xedtejme v\u0161ak, \u017Ee t\\xedm zu\u017Eujeme sd\u011Blen\\xed, kter\\xe9 n\\xe1m z\\xe1kazn\\xedk m\u016F\u017Ee p\u0159edat. V\\xfdhodou pak je, \u017Ee n\\xe1ro\u010Dnost takov\\xe9 odpov\u011Bdi je pro z\\xe1kazn\\xedka prakticky minim\\xe1ln\\xed.\"}),/*#__PURE__*/e(\"h2\",{children:\"Te\u010F u\u017E je to na v\\xe1s\"}),/*#__PURE__*/e(\"p\",{children:\"Je tu 6 v\u011Bc\\xed, kter\\xe9 m\u016F\u017Eete zkusit implementovat na sv\\xe9m e-shopu:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cross-selling\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"P\u0159ihl\\xe1\u0161en\\xed k odb\u011Bru newsletteru\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vytvo\u0159en\\xed u\u017Eivatelsk\\xe9ho \\xfa\u010Dtu\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Informa\u010Dn\\xed materi\\xe1ly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Aplikace a dal\u0161\\xed promo akce\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pr\u016Fzkumy\"})})]}),/*#__PURE__*/e(\"p\",{children:\"M\u011Bjme v tom v\u0161ak po\u0159\\xe1dek - v\u0161ech 6 v\u011Bc\\xed nem\\xe1 v \\xfamyslu nahrazen\\xed samotn\\xe9 str\\xe1nky s potvrzen\\xedm objedn\\xe1vky. V\u017Edy bychom m\u011Bli zobrazit z\\xe1kazn\\xedkovi shrnut\\xed objedn\\xe1vky, o\u010Dek\\xe1van\\xe9 datum doru\u010Den\\xed z\\xe1silky s kr\\xe1tkou pozn\\xe1mkou, \u017Ee potvrzen\\xed bylo tak\\xe9 odesl\\xe1no na z\\xe1kazn\\xedk\u016Fv mail, kter\\xfd zadal p\u0159i objedn\\xe1vce. Pro jeho klid na du\u0161i.\"}),/*#__PURE__*/e(\"p\",{children:'Vn\\xedmejme tyto n\\xe1vrhy (nebo komponenty) jako dopln\u011Bk, kter\\xfd m\u016F\u017Ee pomoci sn\\xed\u017Eit frikci neboli \"t\u0159en\\xed\" p\u0159i checkoutu a d\\xe1le engagovat z\\xe1kazn\\xedka.'}),/*#__PURE__*/e(\"p\",{children:\"V z\\xe1vislosti na va\u0161em oboru, experimentujte a hledejte r\u016Fzn\\xe9 kombinace - existuj\\xed jedine\u010Dn\\xe9 p\u0159\\xedle\u017Eitosti, kter\\xe9 m\u016F\u017Eete vyu\u017E\\xedt, vytvo\u0159it tak u\u017Eivatelsky p\u0159\\xedjemn\\xfd z\\xe1\u017Eitek z nakupov\\xe1n\\xed a ve fin\\xe1le zv\\xfd\u0161it obrat e-shopu?\"}),/*#__PURE__*/e(\"p\",{children:\"Pokud tomu tak je (a pravd\u011Bpodobn\u011B je), je str\\xe1nka s potvrzen\\xedm objedn\\xe1vky vhodn\\xfdm m\\xedstem k implementaci kombinace komponent, kter\\xe1 pro v\\xe1s bude d\\xe1vat smysl, a p\u0159edev\u0161\\xedm fungovat a vyd\u011Bl\\xe1vat.\"})]})},{id:\"HO_VbF3TO\",[n]:\"6 d\u016Fle\u017Eit\\xfdch aspekt\u016F dob\u0159e funguj\\xedc\\xed drobe\u010Dkov\\xe9 navigace\",[x]:!1,[i]:\"6-dulezitych-aspektu-dobre-fungujici-drobeckove-navigace\",[r]:\"Drobe\u010Dkov\\xe1 navigace je st\\xe1le d\u016Fle\u017Eit\\xfdm prvkem pro mobiln\\xed verze web\u016F: d\u016Fvodem je \u010Dast\\xe9 skryt\\xed hlavn\\xed navigace a jej\\xed st\\xed\u017Een\\xe1 ovladatelnost na mobiln\\xedch za\u0159\\xedzen\\xedch. Poj\u010Fme si rozebrat jednotliv\\xe9 aspekty, na kter\\xe9 bychom m\u011Bli myslet p\u0159i jej\\xedm designu.\",[l]:c({src:\"https://framerusercontent.com/images/7NllsP28qGmzc6QLz3DhvZdP0.png\",srcSet:\"https://framerusercontent.com/images/7NllsP28qGmzc6QLz3DhvZdP0.png?scale-down-to=512 512w, https://framerusercontent.com/images/7NllsP28qGmzc6QLz3DhvZdP0.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/7NllsP28qGmzc6QLz3DhvZdP0.png?scale-down-to=2048 2048w, https://framerusercontent.com/images/7NllsP28qGmzc6QLz3DhvZdP0.png 2992w\"},\"Cover image for the article.\"),[s]:/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/d(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"pro\u010D\"}),\" nekompletn\\xed drobe\u010Dkov\\xe1 navigace sni\u017Euje pou\u017Eitelnost,\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2 zp\u016Fsoby,\"}),\" jak se vyhnout p\u0159\\xedli\u0161 dlouh\\xe9 navigaci,\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"zp\u016Fsob/vzor\"}),\" pro implementaci dlouh\\xe9 drobe\u010Dkov\\xe9 navigace,\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2 zp\u016Fsoby/vzory\"}),\" implementace dlouh\\xe9 drobe\u010Dkov\\xe9 navigace, kter\\xe9 je pot\u0159eba br\\xe1t s opatrnost\\xed,\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2 detaily\"}),\" implementace, kter\\xe9 zajist\\xed, \u017Ee drobe\u010Dkov\\xe1 navigace je na prvn\\xed dobrou z\u0159ejm\\xe1 a pou\u017Eiteln\\xe1.\"]})})]})}),[p]:\"2023-12-05T00:00:00.000Z\",[k]:\"ux\",[m]:\"e-commerce\",[v]:/*#__PURE__*/d(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Na za\u010D\\xe1tek\"}),/*#__PURE__*/e(\"h3\",{children:\"St\\xe1le m\\xe1 sv\u016Fj v\\xfdznam\"}),/*#__PURE__*/e(\"p\",{children:\"B\u011Bhem rozs\\xe1hl\\xe9ho testov\\xe1n\\xed pou\u017Eitelnosti v\\xfdzkumnou spole\u010Dnosti Baymard Institute bylo zji\u0161t\u011Bno, \u017Ee drobe\u010Dkov\\xe1 navigace je st\\xe1le prvkem s vysok\\xfdm v\\xfdznamem, p\u0159edev\u0161\\xedm pak na mobiln\\xedch za\u0159\\xedzen\\xedch, a to zejm\\xe9na ze dvou d\u016Fvod\u016F:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Aktu\\xe1ln\\xed \"poloha\" u\u017Eivatele v r\\xe1mci informa\u010Dn\\xed struktury webu je na mobiln\\xedch za\u0159\\xedzen\\xedch m\\xe9n\u011B z\u0159ejm\\xe1, nebo\u0165 hlavn\\xed navigace je obvykle skryt\\xe1.'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pou\u017Eit\\xed hlavn\\xed navigace na mobiln\\xedch za\u0159\\xedzen\\xedch vy\u017Eaduje v\\xedce \\xfasil\\xed ve srovn\\xe1n\\xed s desktopovou verz\\xed, kde hlavn\\xed navigace je trvale viditeln\\xe1 a u\u017Eivatel\\xe9 mohou p\u0159istupovat k jednotliv\\xfdm kategori\\xedm a podkategori\\xedm jedin\\xfdm kliknut\\xedm \u010Di pomoc\\xed hover interakce.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"P\u0159esto nejnov\u011Bj\u0161\\xed benchmark spole\u010Dnosti ukazuje, \u017Ee z web\u016F, kter\\xe9 drobe\u010Dkovou navigaci maj\\xed, 36 % z nich nezahrnuje celou hierarchii kategori\\xed do jej\\xed struktury. Toto opomenut\\xed m\u016F\u017Ee v\\xe9st k tomu, \u017Ee u\u017Eivatel\\xe9 na mobiln\\xedch za\u0159\\xedzen\\xedch nemus\\xed v\u011Bd\u011Bt, kde se zrovna na webu nach\\xe1zej\\xed a navigace v celkov\\xe9 hierarchii webu je tak zt\\xed\u017Eena.\"}),/*#__PURE__*/e(\"p\",{children:\"V kone\u010Dn\\xe9m d\u016Fsledk\u016F se tak u\u017Eivatel\\xe9 mohou c\\xedtit ztraceni a nev\u011Bd\\xed, jak naj\\xedt hledan\\xfd produkt.\"}),/*#__PURE__*/e(\"h3\",{children:\"Probl\\xe9m s ne\\xfaplnou drobe\u010Dkovou navigac\\xed\"}),/*#__PURE__*/e(\"p\",{children:\"M\u016F\u017Ee b\\xfdt v\\xfdzvou implementovat drobe\u010Dkovou navigaci na viewport mobiln\\xedch za\u0159\\xedzen\\xed, zvl\\xe1\u0161t\u011B pokud web u\u017E\\xedv\\xe1 vertik\\xe1ln\u011B vysok\\xe9 kategorizace.\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Drobe\u010Dkov\\xe1 navigace nen\\xed implementov\\xe1na\"})})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eXldFnTqYbNgO1qSm9YQwdciUf4.png\",\"data-framer-height\":\"1480\",\"data-framer-width\":\"638\",height:\"740\",src:\"https://framerusercontent.com/images/eXldFnTqYbNgO1qSm9YQwdciUf4.png\",style:{aspectRatio:\"638 / 1480\"},width:\"319\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"L. L. Bean nem\\xe1 v\u016Fbec implementov\\xe1nu drobe\u010Dkovou navigaci.\"})}),/*#__PURE__*/e(\"p\",{children:\"Nejhor\u0161\\xedm p\u0159\\xedstupem je nem\\xedt implementov\\xe1nu drobe\u010Dkovou navigaci v\u016Fbec, tomu bych se obloukem vyhnul - jako v uk\\xe1zce v\\xfd\u0161e.\"}),/*#__PURE__*/d(\"p\",{children:[\"Testov\\xe1n\\xed skute\u010Dn\u011B uk\\xe1zalo, \u017Ee drobe\u010Dkov\\xe1 navigace je d\u016Fle\u017Eit\\xe1, \",/*#__PURE__*/e(\"strong\",{children:\"zvl\\xe1\u0161t\u011B pro mobiln\\xed za\u0159\\xedzen\\xed,\"}),\" kdy asistuje u\u017Eivatel\u016Fm webu a pom\\xe1h\\xe1 jim pochopit, kde se v hierarchii str\\xe1nky nach\\xe1zej\\xed. Mimo to jim tak\\xe9 poskytuje p\u0159\\xedstup k dal\u0161\\xedm vrstv\\xe1m v r\\xe1mci samotn\\xe9 hierarchie.\"]}),/*#__PURE__*/e(\"p\",{children:\"P\u0159esto z testovac\\xedho vzorku spole\u010Dnosti Baymard Institute vych\\xe1z\\xed zaj\\xedmav\\xe1 mini-statistika:\"}),/*#__PURE__*/d(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"20 % web\u016F\"}),\" nem\\xe1 drobe\u010Dkovou navigaci v desktopov\\xe9 verzi webu,\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"65 % web\u016F\"}),\" nem\\xe1 drobe\u010Dkovou navigaci v mobiln\\xed verzi webu.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"To v\\xfdrazn\u011B sni\u017Euje pou\u017Eitelnost webu ve vztahu k aspekt\u016Fm, o kter\\xfdch jsem psal v\\xfd\u0161e.\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Vypu\u0161t\u011Bn\\xed vrstev hierarchie navigace\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Alternativn\\xed metodou, kterou n\u011Bkter\\xe9 weby utilizuj\\xed, je vypu\u0161t\u011Bn\\xed n\u011Bkter\\xfdch vrstev (odkaz\u016F) hierarchie drobe\u010Dkov\\xe9 navigace, aby byla zkr\\xe1cena jej\\xed d\\xe9lka. T\\xedm, \u017Ee vynech\\xe1me n\u011Bkter\\xe9 vrstvy, riskujeme, \u017Ee u\u017Eivatel nepochop\\xed, jak jsou produkty uspo\u0159\\xe1d\\xe1ny, kde se (op\u011Bt) v r\\xe1mci hierarchie webu nach\\xe1z\\xed, co\u017E m\u016F\u017Ee v\\xe9st k dezorientaci a n\\xe1ro\u010Dn\\xe9 ovladatelnosti webu - celkov\\xfd z\\xe1\u017Eitek tak nen\\xed sp\\xed\u0161 o nakupov\\xe1n\\xed, ale o klik\\xe1n\\xed na displej.\"}),/*#__PURE__*/e(\"p\",{children:\"Riziko \u0161patn\\xfdch naviga\u010Dn\\xedch rozhodnut\\xed m\u016F\u017Eeme t\\xe9\u017E zv\\xfd\u0161it t\\xedm, \u017Ee drobe\u010Dkov\\xe1 navigace nebude obsahovat v\u0161echny z\\xe1kladn\\xed \\xfarovn\u011B hierarchie kategori\\xed a subkategori\\xed, nebo\u0165 u\u017Eivatel\\xe9 si nejsou v\u011Bdomi toho, \u017Ee to, co vid\\xed v r\\xe1mci drobe\u010Dkov\\xe9 navigace, nen\\xed \\xfapln\\xe1 struktura webu.\"}),/*#__PURE__*/e(\"p\",{children:\"To m\u016F\u017Ee vy\\xfastit v to, \u017Ee u\u017Eivatel\\xe9 p\u0159esko\u010D\\xed v hierarchii v\\xfd\u0161e, ne\u017E by sami cht\u011Bli, nap\u0159. p\u0159i prohl\\xed\u017Een\\xed ostatn\\xedch relevantn\\xedch polo\u017Eek v r\\xe1mci kategorie, a pak se mus\\xed pracn\u011B vracet zp\u011Bt do p\u016Fvodn\\xed kategorie. To vede k obt\\xed\u017En\\xe9 a \u010Dasov\u011B n\\xe1ro\u010Dn\\xe9 navigaci webem.\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Zobrazen\\xed pouze nad\u0159azen\\xe9 kategorie \u010Di subkategorie\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Dal\u0161\\xedm zp\u016Fsobem \u0159e\u0161en\\xed drobe\u010Dkov\\xe9 navigace, se kter\\xfdm se na mobiln\\xedch za\u0159\\xedzen\\xedch m\u016F\u017Eeme setkat, je zobrazen\\xed pouze nad\u0159azen\\xe9 kategorie \u010Di subkategorie, do kter\\xe9 aktu\\xe1ln\u011B prohl\\xed\u017Een\\xfd produkt pat\u0159\\xed.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fOTS8UIevfTjt3S8OqKuvKO4UA.png\",\"data-framer-height\":\"1480\",\"data-framer-width\":\"640\",height:\"740\",src:\"https://framerusercontent.com/images/fOTS8UIevfTjt3S8OqKuvKO4UA.png\",style:{aspectRatio:\"640 / 1480\"},width:\"320\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"Tento zp\u016Fsob implementace zvolil nap\u0159\\xedklad obchod Crate&Barrel. Poj\u010Fme si rozebrat, jak\\xe1 \\xfaskal\\xed tento zp\u016Fsob s sebou nese.\"})}),/*#__PURE__*/e(\"p\",{children:'Dal\u0161\\xedm \u0159e\u0161en\\xedm m\u016F\u017Ee b\\xfdt zobrazen\\xed pouze nad\u0159azen\\xe9 kategorie \u010Di subkategorie, do kter\\xe9 aktu\\xe1ln\u011B prohl\\xed\u017Een\\xfd produkt pat\u0159\\xed, na mobiln\\xedch za\u0159\\xedzen\\xedch. Nap\u0159\\xedklad zobraz\\xedme pouze \"N\\xe1bytek\" \u010Di \"Pohovky\" m\\xedsto cel\\xe9 hierarchie \"N\\xe1bytek > Ob\\xfdvac\\xed pokoj > Pohovky\".'}),/*#__PURE__*/e(\"p\",{children:'Toto do jist\\xe9 m\\xedry podporuje b\u011B\u017En\\xfd vzorec navigace \"o krok zp\u011Bt\", pro u\u017Eivatele v\u0161ak p\u0159edstavuje ur\u010Dit\\xe9 probl\\xe9my, se kter\\xfdmi se mus\\xed pot\\xfdkat:'}),/*#__PURE__*/d(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"zobrazen\\xed pouze nad\u0159azen\\xe9 kategorie \u010Di subkategorie d\\xe1v\\xe1 u\u017Eivatel\u016Fm velmi mal\\xfd p\u0159ehled o tom, kde se aktu\\xe1ln\u011B nach\\xe1zej\\xed v hierarchii webu,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"u\u017Eivatel nemus\\xed porozum\u011Bt cel\\xe9 \u0161\\xed\u0159i kategorizaci produkt\u016F, jak jsou kategorizov\\xe1ny a kde se nach\\xe1zej\\xed ve vztahu k celkov\\xe9 struktu\u0159e,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"je v\\xfdrazn\u011B sn\\xed\u017Eena mo\u017Enost, jak daleko se mohou u\u017Eivatel\\xe9 dostat pomoc\\xed jednoho kliknut\\xed v r\\xe1mci hierarchie, v\u017Edy toti\u017E mohou postupovat jen o jednu \\xfarove\u0148 v\\xfd\u0161.\"})})]}),/*#__PURE__*/e(\"p\",{children:'Tyto probl\\xe9my jsou potom umocn\u011Bny, pokud u\u017Eivatel p\u0159ijde na str\\xe1nku neline\\xe1rn\\xedm zp\u016Fsobem, ale nap\u0159\\xedklad skrze organick\\xe9 vyhled\\xe1v\\xe1n\\xed \u010Di proklik reklamy. U\u017Eivatel toti\u017E nepro\u0161el postupn\\xfdm \"filtrov\\xe1n\\xedm\" skrze hierarchii webu, kdy by se proklikl skrze kategorie a subkategorie a\u017E k samotn\\xe9mu produktu a ur\u010Dit\\xfdm zp\u016Fsobem \"poznal\" strukturu webu.'}),/*#__PURE__*/e(\"p\",{children:'Potenci\\xe1ln\u011B je\u0161t\u011B v\\xedce \u0161kodliv\\xe9 pro u\u017Eivatele m\u016F\u017Ee b\\xfdt riziko nejistoty, kam je tato jedin\\xe1 zobrazen\\xe1 kategorie \u010Di subkategorie vezme. Specificky, jedn\\xe1 se o \"hierarchick\\xfd\" odkaz drobe\u010Dkov\\xe9 navigace, kter\\xfd vezme u\u017Eivatele do nad\u0159azen\\xe9 kategorie subkategorie, nebo se jedn\\xe1 o \"historick\\xfd\" odkaz, kter\\xe9 se chov\\xe1 podobn\u011B jako tla\u010D\\xedtko \"Zp\u011Bt\" v prohl\\xed\u017Ee\u010Di, tedy \u017Ee vezme u\u017Eivatele do nad\u0159azen\\xe9 subkategorie s p\u0159\\xedpadn\u011B pou\u017Eit\\xfdmi filtry vyhled\\xe1v\\xe1n\\xed a \u0159azen\\xedm?'}),/*#__PURE__*/e(\"p\",{children:\"V ka\u017Ed\\xe9m p\u0159\\xedpad\u011B, chov\\xe1n\\xed webu nebude korespondovat s o\u010Dek\\xe1v\\xe1n\\xedm u\u017Eivatel\u016Fm, co\u017E u n\u011Bkter\\xfdch povede k webov\\xe9 dezorientaci a frustraci.\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Shr\u0148me si to\"})})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,okqk122suYq5tsDpgKRnyXSIMZY.png\",\"data-framer-height\":\"1488\",\"data-framer-width\":\"640\",height:\"744\",src:\"https://framerusercontent.com/images/okqk122suYq5tsDpgKRnyXSIMZY.png\",style:{aspectRatio:\"640 / 1488\"},width:\"320\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"Zobrazen\\xed kompletn\\xed hierarchick\\xe9 cesty, jako tomu je u spole\u010Dnosti Target, umo\u017E\u0148uje u\u017Eivatel\u016Fm na mobiln\\xedch za\u0159\\xedzen\\xedch rychle a jednodu\u0161e p\u0159ech\\xe1zet z jedn\\xe9 kategorie produkt\u016F do druh\\xe9. Nicm\\xe9n\u011B i tato implementace (na 2 \u0159\\xe1dky) m\\xe1 sv\\xe9 mouchy, o tom ale a\u017E trochu pozd\u011Bji.\"})}),/*#__PURE__*/e(\"p\",{children:\"V drobe\u010Dkov\\xe9 navigaci tak minim\\xe1ln\u011B uv\\xe1d\u011Bjme v\u0161echny kl\\xed\u010Dov\\xe9 \\xfarovn\u011B kategori\\xed, optim\\xe1ln\u011B v\u0161ak celou cestu cestu, kter\\xe1 vede k aktu\\xe1ln\u011B prohl\\xed\u017Een\\xe9mu produktu.\"}),/*#__PURE__*/e(\"p\",{children:'Pamatujme na to, \u017Ee zejm\\xe9na na mobiln\\xedch za\u0159\\xedzen\\xedch je pro u\u017Eivatele obt\\xed\u017En\\xe9 si vytvo\u0159it a udr\u017Eet p\u0159ehled o celkov\\xe9 hierarchii a struktu\u0159e webu. T\\xedm, \u017Ee mu neposkytnu \\xfaplnou cestu v r\\xe1mci drobe\u010Dkov\\xe9 navigace, to d\u011Bl\\xe1m pro n\u011Bj je\u0161t\u011B t\u011B\u017E\u0161\\xedm - a pokud by n\\xe1hodou m\u011Bli pocit, \u017Ee se \"opravdu\" ztratili, nebo \u017Ee naj\\xedt produkt je a\u017E p\u0159\\xedli\u0161 obt\\xed\u017En\\xe9, mohou web \\xfapln\u011B opustit.'}),/*#__PURE__*/e(\"h2\",{children:\"2 zp\u016Fsoby, jak se vyhnout p\u0159\\xedli\u0161 dlouh\\xe9 navigaci\"}),/*#__PURE__*/e(\"p\",{children:\"Mnoho str\\xe1nek nezobraz\\xed celou cestu drobe\u010Dkov\\xe9 navigace z toho d\u016Fvodu, \u017Ee by byla jednodu\u0161e moc dlouh\\xe1. P\u0159esto existuj\\xed 2 zp\u016Fsoby, jak se s t\\xedm m\u016F\u017Eeme popasovat:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vyhn\u011Bme se nadm\u011Brn\\xe9 kategorizaci (p\u0159ekategorizace).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vyjm\u011Bme z drobe\u010Dkov\\xe9 navigace odkazy/vrstvy na domovskou str\\xe1nku a str\\xe1nku aktu\\xe1ln\u011B prohl\\xed\u017Een\\xe9ho produktu\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Nadm\u011Brn\\xe1 kategorizace\"}),/*#__PURE__*/e(\"p\",{children:\"Nadm\u011Brn\\xe1 kategorizace logicky prodlu\u017Euje celkovou d\\xe9lku drobe\u010Dkov\\xe9 navigace. Ne\u017E-li jednodu\u0161e odstranit podkategorie, zkontrolujme samotnou hierarchii produkt\u016F, zda nevykazuje zn\\xe1mky p\u0159ekategorizov\\xe1n\\xed. Jako p\u0159\\xedklad si uve\u010Fme z\\xe1m\u011Bnu funkce kategorie a filtrace: ne\u0159e\u0161\\xed podkategorie to, co by m\u011Blo b\\xfdt rad\u011Bji v gesci filtrace? Nemohu ulevit kategorizaci t\\xedm, \u017Ee \u010D\\xe1ste\u010Dn\u011B tuto funkci p\u0159enesu na filtraci a zjednodu\u0161\\xedm ji? Celkov\u011B a\u017E 50 % web\u016F trp\\xed t\\xedmto probl\\xe9mem.\"}),/*#__PURE__*/e(\"p\",{children:'D\\xe1le se tak\\xe9 pod\\xedvejme na popisky kategori\\xed, zda-li nejsou p\u0159\\xedli\u0161 dlouh\\xe9, zda-li neexistuje prostor pro jejich zkr\\xe1cen\\xed, zjednodu\u0161en\\xed \u010Di zp\u0159esn\u011Bn\\xed. Zv\\xfd\u0161\\xedme tak komfort u\u017Eivatel\u016Fm p\u0159i \"skenov\\xe1n\\xed\", kdy\u017E hledaj\\xed produkty, kter\\xe9 je zaj\\xedmaj\\xed.'}),/*#__PURE__*/e(\"h3\",{children:\"Vyjmut\\xed odkaz\u016F na domovskou str\\xe1nku a str\\xe1nku produktu\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,l1yWaZ73fecN0f0ZiJK2G3yeIo.png\",\"data-framer-height\":\"1480\",\"data-framer-width\":\"638\",height:\"740\",src:\"https://framerusercontent.com/images/l1yWaZ73fecN0f0ZiJK2G3yeIo.png\",style:{aspectRatio:\"638 / 1480\"},width:\"319\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"HM zbyte\u010Dn\u011B zobrazuje v drobe\u010Dkov\\xe9 navigaci odkaz na domovskou str\\xe1nku a str\\xe1nku produktu. Odkaz na domovskou str\\xe1nku je \u0159e\u0161en pomoc\\xed loga s odkazem v hlavn\\xed navigaci. Odstran\u011Bn\\xed t\u011Bchto 2 odkaz\u016F by zkr\\xe1tilo d\\xe9lku navigace a nemusela by tak b\\xfdt na 2 \u0159\\xe1dky, co\u017E, jak si za chvilku uk\\xe1\u017Eeme, tak\\xe9 nen\\xed optim\\xe1ln\\xed.\"})}),/*#__PURE__*/e(\"p\",{children:\"Vyjmut\\xed odkaz\u016F na domovskou str\\xe1nku a str\\xe1nku produktu zkr\\xe1t\\xed celkovou d\\xe9lku drobe\u010Dkov\\xe9 navigace.\"}),/*#__PURE__*/e(\"p\",{children:\"Na domovskou str\\xe1nku se u\u017Eivatel\\xe9 mohou dostat kdykoliv klepnut\\xedm na logo webu, kter\\xe9 je viditeln\\xe9 v hlavn\\xed navigaci v\u011Bt\u0161iny mobiln\\xedch verz\\xed web\u016F. Vyjmut\\xedm odkazu na str\\xe1nku aktu\\xe1ln\u011B prohl\\xed\u017Een\\xe9ho produktu, kter\\xfd je obvykle nejdel\u0161\\xed ze v\u0161ech, je pak nejpodstatn\u011Bj\u0161\\xedm krokem k redukci d\\xe9lky navigace zvl\\xe1\u0161t\u011B na mobiln\\xedch za\u0159\\xedzen\\xedch.\"}),/*#__PURE__*/e(\"p\",{children:\"Testov\\xe1n\\xed odhalilo, \u017Ee absence t\u011Bchto odkaz\u016F \u010Di vrstev nem\u011Bla \u017E\\xe1dn\\xfd negativn\\xed dopad na u\u017Eivatele p\u0159i navigaci nap\u0159\\xed\u010D webem.\"}),/*#__PURE__*/e(\"h2\",{children:\"Jak implementovat dlouh\\xe9 drobe\u010Dkovky?\"}),/*#__PURE__*/e(\"p\",{children:\"Co bychom ale m\u011Bli d\u011Blat v situaci, kdy jsme revidovali kategorizaci, n\\xe1zvy jednotliv\\xfdch kategori\\xed a podkategori\\xed, odstranili odkazy na domovskou str\\xe1nku a str\\xe1nku produktu, ale drobe\u010Dkov\\xe1 navigace je st\\xe1le p\u0159\\xedli\u0161 dlouh\\xe1? Testov\\xe1n\\xed odhalilo jeden pattern, kter\\xfd by mohl b\\xfdt pou\u017Eit - implementovat navigaci jako horizont\\xe1ln\u011B swipovateln\\xfd/posuvn\\xfd element.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,llfy8mU33nYL8PkCXjTVrWya8YA.png\",\"data-framer-height\":\"1482\",\"data-framer-width\":\"640\",height:\"741\",src:\"https://framerusercontent.com/images/llfy8mU33nYL8PkCXjTVrWya8YA.png\",style:{aspectRatio:\"640 / 1482\"},width:\"320\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"Tento zp\u016Fsob implementace zvolila spole\u010Dnost BED BATH & BEYOND, kdy drobe\u010Dkov\\xe1 navigace je horizont\\xe1ln\u011B swipovateln\\xe1/posuvn\\xe1. Nen\\xed tak rozd\u011Blena na v\\xedce \u0159\\xe1dk\u016F a cel\\xe1 hierarchick\\xe1 cesta je zachov\\xe1na, co\u017E zvy\u0161uje u\u017Eivatelovu orientaci, kde se zrovna nach\\xe1z\\xed v\u010Detn\u011B mo\u017Enosti prokliku na jakoukoliv \\xfarove\u0148 v hierarchii.\"})}),/*#__PURE__*/e(\"p\",{children:\"Implementace drobe\u010Dkov\\xe9 navigace jako vodorovn\u011B swipovateln\\xe9ho/posuvn\\xe9ho elementu \u0161et\u0159\\xed m\\xedsto a z\\xe1rove\u0148 d\\xe1v\\xe1 u\u017Eivatel\u016Fm p\u0159\\xedstup ke kompletn\\xed \u010Di t\\xe9m\u011B\u0159 kompletn\\xed hierarchii skrze standardizovan\\xe9 gesto ovl\\xe1d\\xe1n\\xed dotykov\\xfdch za\u0159\\xedzen\\xed. Pokud se rozhodneme implementovat drobe\u010Dkovou navigaci t\\xedmto zp\u016Fsobem, je nezbytn\\xe9, abychom zajistili, \u017Ee u\u017Eivatel tuto interakci pochop\\xed na prvn\\xed dobrou.\"}),/*#__PURE__*/e(\"p\",{children:'Zejm\\xe9na zkr\\xe1cen\\xed navigace na za\u010D\\xe1tku \u010Di na konci d\\xe1v\\xe1 u\u017Eivatel\u016Fm sign\\xe1l, \u017Ee mohou p\u0159ejet\\xedm prstem doleva \u010Di doprava zobrazit dal\u0161\\xed vrstvy hierarchie. Lze si t\\xe9\u017E hr\\xe1t s mo\u017Enost\\xed, kdy jeden konec navigace nerespektuje padding str\\xe1nky, tedy t\\xe9\u017E signalizuje, \u017Ee navigace pokra\u010Duje \"do strany\".'}),/*#__PURE__*/e(\"p\",{children:\"B\u011Bhem testov\\xe1n\\xed si tyto str\\xe1nky vedly dle zji\u0161t\u011Bn\\xed Baymard Institute velmi dob\u0159e.\"}),/*#__PURE__*/e(\"h2\",{children:'D\\xe1vejte si pozor na tzv. \"wrapping\" a \"elision\"'}),/*#__PURE__*/e(\"p\",{children:\"N\\xe1sleduj\\xedc\\xed vzory implementace drobe\u010Dkov\\xe9 navigace by m\u011Bly b\\xfdt implementov\\xe1ny pouze u web\u016F s m\u011Blkou hierarchi\\xed a p\u0159edev\u0161\\xedm opatrn\u011B a s rozumem:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Wrapping - drobe\u010Dkovou navigaci \"zabal\\xedm\" do v\\xedce \u0159\\xe1dk\u016F'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Elision - n\u011Bkter\\xe9 mezivrstvy navigace skryji a nahrad\\xedm v\\xfdpustkou (t\u0159emi te\u010Dkami)\"})})]}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Wrapping\"})})}),/*#__PURE__*/e(\"p\",{children:\"Zabalen\\xedm drobe\u010Dkov\\xe9 navigace do v\\xedce \u0159\\xe1dk\u016F (nej\u010Dast\u011Bji 2) u web\u016F s m\u011Blkou hierarchi\\xed m\u016F\u017Ee b\\xfdt vhodnou volbou, nebo\u0165 skute\u010Dn\\xfd v\\xfdskyt p\u0159\\xedpad\u016F, kdy je zabalen\\xed nutn\\xe9, m\u016F\u017Ee b\\xfdt n\\xedzk\\xfd.\"}),/*#__PURE__*/e(\"p\",{children:\"Slabinou tohoto \u0159e\u0161en\\xed m\u016F\u017Ee b\\xfdt situace, kdy u\u017Eivatel m\\xe1 probl\\xe9m kliknout na jednotliv\\xe9 odkazy navigace z d\u016Fvodu jejich velikosti, nebo pokud nemaj\\xed dostate\u010Dn\\xfd prostor kolem sebe mezi ostatn\\xedmi odkazy. Typick\\xe1 minim\\xe1ln\\xed velikost oblasti, do kter\\xe9 se u\u017Eivatel trefuje prstem, je 7x7 mm s rozestupem mezi prvky o velikosti 2 mm - i tak se ale st\\xe1le jedn\\xe1 o minim\\xe1ln\\xed velikost, kter\\xe1 s sebou nese ur\u010Ditou \\xfarove\u0148 obt\\xed\u017Enosti.\"}),/*#__PURE__*/e(\"p\",{children:\"D\\xe1le m\u016F\u017Ee tak\\xe9 zabalen\\xed drobe\u010Dkov\\xe9 navigace p\u0159isp\u011Bt k nep\u0159ehlednosti v horn\\xed \u010D\\xe1sti produktov\\xe9 str\\xe1nky, zvl\\xe1\u0161t\u011B pokud nen\\xed vizu\\xe1ln\u011B odd\u011Blena od ostatn\\xedho obsahu, u\u017Eivatel ji tak m\u016F\u017Ee snadno p\u0159ehl\\xe9dnout.\"}),/*#__PURE__*/e(\"p\",{children:\"O tzv. wrappingu proto uva\u017Eujme pouze u hierarchicky m\u011Blk\\xfdch web\u016F, kde v\\xfdskyt tohoto jevu je n\\xedzk\\xfd \u010Di m\\xe1lo pravd\u011Bpodobn\\xfd.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,okqk122suYq5tsDpgKRnyXSIMZY.png\",\"data-framer-height\":\"1488\",\"data-framer-width\":\"640\",height:\"744\",src:\"https://framerusercontent.com/images/okqk122suYq5tsDpgKRnyXSIMZY.png\",style:{aspectRatio:\"640 / 1488\"},width:\"320\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"Jak ji\u017E bylo uk\\xe1z\\xe1no, tzv. wrapping implementuje nap\u0159\\xedklad obchod TARGET, kdy drobe\u010Dkov\\xe1 navigace je zabalena na 2 \u0159\\xe1dky.\"})}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Elision\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,r7hvQtlZ7FNTHyZeRvZvcKqLFA.png\",\"data-framer-height\":\"1484\",\"data-framer-width\":\"638\",height:\"742\",src:\"https://framerusercontent.com/images/r7hvQtlZ7FNTHyZeRvZvcKqLFA.png\",style:{aspectRatio:\"638 / 1484\"},width:\"319\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"Tento p\u0159\\xedstup implementovala spole\u010Dnost REI, kdy mezivrstvy navigace jsou nahrazeny v\\xfdpustkou/t\u0159emi te\u010Dkami. Po klepnut\\xed se zobraz\\xed skryt\\xe9 mezivrstvy a u\u017Eivatel tak vid\\xed kompletn\\xed hierarchii. Tento p\u0159\\xedstup v\u0161ak m\u016F\u017Ee zt\\xed\u017Eit u\u017Eivatelovu interakci s webem.\"})}),/*#__PURE__*/e(\"p\",{children:\"Eliminace mezivrstev/odkaz\u016F drobe\u010Dkov\\xe9 navigace pomoc\\xed v\\xfdpustky/t\u0159\\xed te\u010Dek m\u016F\u017Ee u\u017Eivatele informovat o jejich existenci, ani\u017E by zab\\xedraly v\\xedce prostoru obrazovky.\"}),/*#__PURE__*/e(\"p\",{children:\"Sou\u010Dasn\u011B tento p\u0159\\xedstup p\u0159edpokl\\xe1d\\xe1, \u017Ee:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"u\u017Eivatel\\xe9 si v\\xfdpustky v\u0161imnou,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"rozum\\xed o\u010Dek\\xe1van\\xe9 interakci pro odkryt\\xed skryt\\xfdch mezivrstev navigace,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"u\u017Eivatel\\xe9 tuto akci provedou, aby zjistili, kde na webu se nach\\xe1z\\xed a pochopili, jak\\xe1 je celkov\\xe1 struktura.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"D\\xe1 se \u0159\\xedci, \u017Ee eliminace mezivrstev p\u0159en\\xe1\u0161\\xed pom\u011Brn\u011B velk\\xe9 \\xfasil\\xed na u\u017Eivatele, \u010D\\xedm\u017E zvy\u0161ujeme pravd\u011Bpodobnost, \u017Ee \u010D\\xe1st u\u017Eivatel\u016F navigaci p\u0159ehl\\xe9dnou \u010Di budou ignorovat.\"}),/*#__PURE__*/e(\"p\",{children:\"V neposledn\\xed \u0159ad\u011B to tak\\xe9 n\\xe1sob\\xed naviga\u010Dn\\xed \\xfasil\\xed, kter\\xe9 mus\\xed u\u017Eivatel vyvinout, proto\u017Ee pokud m\\xe1 u\u017Eivatel v \\xfamyslu proch\\xe1zet dal\u0161\\xed vrstvy navigace, mus\\xed nejprve odkr\\xfdt skryt\\xe9 odkazy a teprve pot\\xe9 se prokliknout na p\u0159\\xedslu\u0161nou kategorii \u010Di subkategorii.\"}),/*#__PURE__*/e(\"h2\",{children:\"2 dal\u0161\\xed tipy k implementaci\"}),/*#__PURE__*/e(\"p\",{children:\"A\u0165 u\u017E m\\xe1me drobe\u010Dkovou navigaci implementov\\xe1nu jakkoliv, u\u017Eivatel\\xe9, p\u0159edev\u0161\\xedm na mobiln\\xedch za\u0159\\xedzen\\xedch, se st\\xe1le mohou ztratit, pokud nen\\xed navigace vhodn\u011B stylov\\xe1na, nem\\xe1 dostate\u010Dnou velikost \u010Di pokud nen\\xed dostate\u010Dn\u011B vzd\\xe1lena od ostatn\\xedch obsahov\\xfdch prvk\u016F.\"}),/*#__PURE__*/e(\"p\",{children:\"Testov\\xe1n\\xed odhalilo 2 situace, p\u0159i kter\\xfdch do\u0161lo k p\u0159ehl\\xe9dnut\\xed navigace u\u017Eivateli na mobiln\\xedch za\u0159\\xedzen\\xedch. Poj\u010Fme si uk\\xe1zat 2 zp\u016Fsoby, kter\\xfdmi tomu m\u016F\u017Eeme p\u0159edej\\xedt.\"}),/*#__PURE__*/e(\"p\",{children:\"2 detaily implementace jsou kl\\xed\u010Dov\\xe9 pro to, aby u\u017Eivatel\\xe9 nep\u0159ehl\\xe9dli drobe\u010Dkovou navigaci:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vyhn\u011Bte se um\\xedst\u011Bn\\xed drobe\u010Dkov\\xe9 navigace do t\u011Bsn\\xe9 bl\\xedzkosti ostatn\\xedch prvk\u016F v horn\\xed \u010D\\xe1sti produktov\\xe9 str\\xe1nky.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Poskytn\u011Bte vizu\\xe1ln\\xed stylizaci, kter\\xe9 signalizuje mo\u017Enost prokliku.\"})})]}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"T\u011Bsn\\xe1 bl\\xedzkost ostatn\\xedch prvk\u016F\"})})}),/*#__PURE__*/e(\"p\",{children:\"Vyhn\u011Bme se um\\xedst\u011Bn\\xed drobe\u010Dkov\\xe9 navigace v t\u011Bsn\\xe9 bl\\xedzkosti ostatn\\xedch obsahov\\xfdch prvk\u016F, zvl\\xe1\u0161t\u011B pokud jsou to prvky s podobnou vizu\\xe1ln\\xed stylizac\\xed. Identifikace pak m\u016F\u017Ee b\\xfdt pro u\u017Eivatele obt\\xed\u017En\\xe1, mohou navigaci zam\u011Bnit za obsahovou \u010D\\xe1st, kter\\xe1 se ji\u017E t\\xfdk\\xe1 nap\u0159. popisu produktu. Funkce navigace pak pot\\xe9 nen\\xed napln\u011Bna.\"}),/*#__PURE__*/e(\"p\",{children:\"Stylizujme navigaci tak, aby byla odli\u0161iteln\\xe1 od ostatn\\xedch prvk\u016F a dejme ji dostatek b\\xedl\\xe9ho prostoru kolem, aby se neztratila a plnila sv\u016Fj \\xfa\u010Del.\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Vizu\\xe1ln\\xed stylizace\"})})}),/*#__PURE__*/e(\"p\",{children:\"Drobe\u010Dkov\\xe1 navigace by po str\\xe1nce vizu\\xe1ln\\xed m\u011Bla informovat u\u017Eivatele o mo\u017Enosti prokliku, nap\u0159. do subkategorie. Kdy\u017E m\\xe1 u\u017Eivatel k dispozici po\u010D\\xedta\u010D a my\u0161, m\u016F\u017Ee b\\xfdt tato proklikovost/interaktivnost signalizov\\xe1na v\u016F\u010Di u\u017Eivateli zm\u011Bnou barvy \u010Di podtr\u017Een\\xedm p\u0159i najet\\xedm kurzory my\u0161i (hover) na p\u0159\\xedslu\u0161n\\xfd prvek navigace. Na mobiln\\xedch za\u0159\\xedzen\\xedch ale toto nefunguje z o\u010Dividn\\xfdch d\u016Fvod\u016F. Je proto pot\u0159eba jin\\xfdm zp\u016Fsobem signalizovat v\u016F\u010Di u\u017Eivateli, \u017Ee se jedn\\xe1 o interaktivn\\xed prvek.\"}),/*#__PURE__*/e(\"p\",{children:\"Pokud toto str\\xe1nka neposkytuje, mohou si u\u017Eivatel\\xe9 v extr\\xe9mn\\xedm p\u0159\\xedpad\u011B vyp\u011Bstovat jistou averzi k neklik\\xe1n\\xed na nic, co nevypad\\xe1 jako odkaz \u010Di prokliknuteln\\xfd element. To m\u016F\u017Ee v\\xe9st k tomu, \u017Ee p\u0159ijdou o cenn\\xe9 informace a celkov\u011B se zt\\xed\u017E\\xed jejich navigace na webu, pokud mus\\xed hledat alternativn\\xed cesty navigace.\"}),/*#__PURE__*/e(\"p\",{children:\"Je tak velmi d\u016Fle\u017Eit\\xe9 stylizovat drobe\u010Dkovou navigaci tak, aby bylo na prvn\\xed dobrou jasn\\xe9, \u017Ee se o ni jedn\\xe1, a \u017Ee na jej\\xed jednotliv\\xe9 prvky lze kliknout.\"}),/*#__PURE__*/e(\"p\",{children:'Jednotliv\\xe9 prvky/odkazy navigace by m\u011Bly b\\xfdt podtr\u017Een\\xe9, aby signalizovali odkaz, mo\u017Enost prokliku, jednotliv\\xe9 odd\u011Blova\u010De mezi prvky navigace by m\u011Bly b\\xfdt konven\u010Dn\\xedho charakteru, tedy znaky jako \">\" \u010Di \"/\", vlo\u017Een\\xe9 mezi ka\u017Ed\\xfd prvek navigace. Tyto dv\u011B jednoduch\\xe9 rady zlep\u0161\\xed rozpoznatelnost navigace na mobiln\\xedch za\u0159\\xedzen\\xedch.'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LmFN7u8KjJXZS1L3CJMCO8rK1fM.png\",\"data-framer-height\":\"1482\",\"data-framer-width\":\"640\",height:\"741\",src:\"https://framerusercontent.com/images/LmFN7u8KjJXZS1L3CJMCO8rK1fM.png\",style:{aspectRatio:\"640 / 1482\"},width:\"320\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"code\",{children:\"Pokud se pod\\xedv\\xe1me na GymBeam, nejen\u017Ee je teda navigace p\u0159es 4 \u0159\\xe1dky, ale tak\\xe9 nejsou vizu\\xe1ln\u011B stylizov\\xe1ny jednotliv\\xe9 prvky navigace tak, aby signalizovaly proklikovost pro u\u017Eivatele na mobiln\\xedch za\u0159\\xedzen\\xedch.\"})}),/*#__PURE__*/e(\"h2\",{children:\"Na z\\xe1v\u011Br: Pom\\xe1hejme u\u017Eivateli pochopit hierarchii va\u0161\\xed str\\xe1nky\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pokud jste do\u010Detli a\u017E sem, moc v\\xe1m d\u011Bkuju! Je to prvn\\xed \u010Dl\\xe1nek na nov\\xe9m webu, tak douf\\xe1m, \u017Ee byl pro v\\xe1s u\u017Eite\u010Dn\\xfd, i kdy\u017E se jedn\\xe1 o tak mal\\xfd element jako je drobe\u010Dkov\\xe1 navigace. Poj\u010Fme na shrnut\\xed:\"})}),/*#__PURE__*/e(\"p\",{children:\"Pokud je drobe\u010Dkov\\xe1 navigace t\u011B\u017Eko rozpoznateln\\xe1, \u010Di a\u017E nenaleziteln\\xe1, nebo neposkytuje celou hierarchickou cestu k produktu, naru\u0161uje to jej\\xed prim\\xe1rn\\xed \\xfa\u010Del - informovat u\u017Eivatele o tom, kde se p\u0159esn\u011B nach\\xe1z\\xed a asistovat p\u0159echodu do vy\u0161\u0161\\xed \\xfarovn\u011B hierarchie skrze klepnut\\xed na prvek navigace.\"}),/*#__PURE__*/e(\"p\",{children:\"V r\\xe1mci testov\\xe1n\\xed spole\u010Dnosti Baymard Institute byli u\u017Eivatel\\xe9 \\xfasp\u011B\u0161n\u011Bj\u0161\\xed, pokud byla navigace kompletn\\xed (nebo t\\xe9m\u011B\u0159 kompletn\\xed), p\u0159esto data ukazuj\\xed, \u017Ee 36 % web\u016F, kter\\xe9 maj\\xed navigaci implementov\\xe1nu, ji nezobrazuj\\xed kompletn\u011B. A 65 % web\u016F nezobrazuje navigaci na mobiln\\xed verzi webu v\u016Fbec.\"}),/*#__PURE__*/e(\"p\",{children:\"Abychom se vyhnuli p\u0159\\xedli\u0161 dlouh\\xe9 navigaci, mysleme na tyto body:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"vyhnout se p\u0159\\xedli\u0161n\\xe9 kategorizaci,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"vyjmout odkazy na domovskou str\\xe1nku a str\\xe1nku produktu ze struktury navigace,\"})})]}),/*#__PURE__*/e(\"p\",{children:'Pokud je i p\u0159esto drobe\u010Dkov\\xe1 navigace p\u0159\\xedli\u0161 dlouh\\xe1, m\u011Bla by b\\xfdt implementov\\xe1na jako horizont\\xe1ln\u011B swipovateln\\xfd/posuvn\\xfd element, zat\\xedmco k tzv. \"wrappingu\" a \"elision\" bychom m\u011Bli p\u0159istupovat opatrn\u011B, zpravidla u hierarchicky m\u011Blk\\xfdch web\u016F.'}),/*#__PURE__*/e(\"p\",{children:\"A v neposledn\\xed \u0159ad\u011B, aby byla navigace snadno naleziteln\\xe1 a identifikovateln\\xe1, tak:\"}),/*#__PURE__*/d(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"by m\u011Bla b\\xfdt stylizov\\xe1na jinak ne\u017E ostatn\\xed textov\\xe9 prvky str\\xe1nky,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"m\\xedt kolem sebe dostatek b\\xedl\\xe9ho prostoru,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"obsahovat konven\u010Dn\\xed vizu\\xe1ln\\xed odd\u011Blova\u010De a \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"jej\\xed prvky by m\u011Bly b\\xfdt ve v\\xfdchoz\\xedm stavu podtr\u017Een\\xe9, aby indikovaly proklik.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Snadno dostupn\\xe1 drobe\u010Dkov\\xe1 navigace, kter\\xe1 ukazuje celou hierarchickou cestu, umo\u017E\u0148uje u\u017Eivatel\u016Fm, p\u0159edev\u0161\\xedm na mobiln\\xedch za\u0159\\xedzen\\xedch, si udr\u017Eet p\u0159ehled o tom, kde se v celkov\\xe9 hierarchii webu aktu\\xe1ln\u011B nach\\xe1zej\\xed, a rychle se dostat tam, kam pot\u0159ebuj\\xed \u010Di k tomu, co zrovna hledaj\\xed. To ve fin\\xe1le zlep\u0161uje celkov\\xfd u\u017Eivatelsk\\xfd z\\xe1\u017Eitek na va\u0161em e-shopu.\"})]})},{id:\"Spk_b9m8Z\",[n]:\"Zdrav\\xedm v\\xe1s!\",[x]:!1,[i]:\"zdravim-vas\",[r]:\"Jak se to \u0159\\xedk\\xe1? Kov\\xe1\u0159ova kobyla chod\\xed bosa? Trvalo to dlouho, ale moje kobyla u\u017E, d\\xedky bohu, nechod\\xed bosa a m\\xe1 nov\\xfd web.\",[l]:c({src:\"https://framerusercontent.com/images/GUQKRhNjbznmiPbBvtKOXocXOE.jpeg\"},\"Cover image of the article.\"),[s]:/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/d(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"kone\u010Dn\u011B jsem se dostal k nov\\xe9mu webu,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"v\\xedtejte!\"})})]})}),[p]:\"2023-10-18T00:00:00.000Z\",[k]:\"obecn\\xe9\",[m]:\"\",[v]:/*#__PURE__*/d(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Rozhoupal jsem se\"}),/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Trvalo to, ale p\u0159ece.\"}),\" Po nek\u0159es\u0165ansky dlouh\\xe9 dob\u011B jsem se kone\u010Dn\u011B rozhoupal a dot\\xe1hl jeden velk\\xfd, osobn\\xed dluh: vlastn\\xed web. A mus\\xedm \u0159\\xedct, \u017Ee na za\u010D\\xe1tek jsem s v\\xfdsledkem spokojen\\xfd. Vyka\u0161lal jsem se na z\\xe1vod v kr\\xe1se a animac\\xedch, proto\u017Ee u toho jsem v\u011Bt\u0161inou v minulosti kon\u010Dil. Zkr\\xe1tka jsem nebyl spokojen\\xfd s designovou linkou, kterou jsem si na za\u010D\\xe1tku stanovil.\"]}),/*#__PURE__*/d(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tak a\u0165 se v\\xe1m tady l\\xedb\\xed a jak u\u017E nadpis blogu napov\\xedd\\xe1,\"}),\" t\u011B\u0161te se na \u010Dl\\xe1nky p\u0159edev\u0161\\xedm z UX a CRO. Nebudeme se bavit o obecn\\xfdch rad\\xe1ch, ale o v\\xfdzkumy podlo\u017Een\\xfdch zji\u0161t\u011Bn\\xedch, kter\\xe9 m\u016F\u017Eete n\\xe1sledn\u011B zkusit implementovat na sv\\xe9 weby a e-shopy. Nikdy ale nezapom\\xednejte na to, \u017Ee to, co funguje jednomu, nemus\\xed fungovat v\\xe1m, proto byste m\u011Bli v\u0161e testovat a \u0161\\xedt na m\\xedru va\u0161emu projektu. :-)\"]})]})}];for(let e of u)Object.freeze(e);a(u,{GVSjPDNH1:{defaultValue:\"\",title:\"N\\xe1zev \u010Dl\\xe1nku\",type:o.String},veN5u3dQG:{defaultValue:!0,title:\"V\\xfdb\u011Br\",type:o.Boolean},zZkT3oY8w:{title:\"Slug\",type:o.String},AWusd82Xk:{defaultValue:\"\",maxLength:250,placeholder:\"\",title:\"Perex\",type:o.String},ZkQ5J7Anv:{title:\"Image\",type:o.ResponsiveImage},uMSCfYUb1:{defaultValue:\"\",title:\"Shrnut\\xed \u010Dl\\xe1nku\",type:o.RichText},WjD27w7U8:{defaultValue:\"\",title:\"Datum publikace\",type:o.Date},SugfEkQkg:{defaultValue:\"\",title:\"Prim\\xe1rn\\xed kategorie\",type:o.String},PaKBHvjN8:{defaultValue:\"\",title:\"Sekund\\xe1rn\\xed kategorie\",type:o.String},Jxc08Cwrz:{defaultValue:\"\",title:\"Obsah\",type:o.RichText}}),u.displayName=\"Blog\";export default u;export const enumToDisplayNameFunctions={};\nexport const __FramerMetadata__ = {\"exports\":{\"enumToDisplayNameFunctions\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"default\":{\"type\":\"data\",\"name\":\"data\",\"annotations\":{\"framerEnumToDisplayNameUtils\":\"2\",\"framerContractVersion\":\"1\",\"framerRecordIdKey\":\"id\",\"framerData\":\"\",\"framerSlug\":\"zZkT3oY8w\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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