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  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{addPropertyControls,ControlType,Link}from\"framer\";import*as React from\"react\";/**\n * @framerRecordIdKey id\n * @framerSlug S8lC7K7Dq\n * @framerData\n */ const data=[{id:\"vD6_HSTjg\",nCS9tCGyt:\"What are rising interest rates doing to Melbourne off-the-plan real estate sales\",S8lC7K7Dq:\"what-are-rising-interest-rates-doing-to-melbourne-off-the-plan-real-estate-sales\",VkU3KCFiG:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The jury is still out on the impact of the long-term health of Melbourne's property market, however it\u2019s safe to say with increased interest rates and a long term increase rising lending standards we are starting to see some impact on the localised sector. \"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The combination is causing developers to worry about their ability to secure financing for new developments, which could see construction stagnate.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Falling house prices have been shown to have an inverse relationship with the rate of new dwellings being built.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Falling house prices have been shown to have an inverse relationship with the rate of new dwellings being built. This is because when it becomes a buyer\u2019s market, people are less likely to sell their homes and more likely to build new ones.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In other words, falling house prices lead to construction activity being driven by a rise in demand for housing (more people want to buy), rather than a reduction in supply (more people selling).\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Developers in Victoria are already expressing concerns as lending standards are tightened across the country.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Property developers are bracing for a prospective of a downturn for the Victorian real estate market.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Developers in Victoria are already expressing concerns as lending standards are tightened across the country. Loan-to-value ratios, or LVRs, have been rising and many buyers have been forced to use their own money as a deposit.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The tightening of lending standards has been a slow but steady process over the past year with most major banks increasing their LVRs by 0.5 per cent in October 2018 and again by another 0.5 per cent in April 2019.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whilst Developers' cash flow problems have been exacerbated by the lack of financing options, with bank funding for off-the-plan apartments drying up as APRA clamps down on lending and banks become increasingly cautious about their exposure to this type of product. \"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We know this has encouraged private lending to become more mainstream within the off-the-plan sector for larger developers, however this is likely to cause some issues for developers who rely on off-the-plan sales to reach financial milestones with lenders. \"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The increased cost of finance is still a cultural shock for purchasers, who have enjoyed a decade of cheap capital, however we still see investors and particularly first home purchasers who are still sitting on the sidelines waiting for a rebound in prices, much like we saw in early 2020. Considering the scepticism from the RBA's decision making regarding interest rates, we could be seeing perfect storm conditions that could dramatically impact upon the sector in the short term. The RBA's decision to lift rates multiple times in 2022 after stating they wouldn\u2019t in 2021 will continue have a significant impact on property prices, as borrowers struggle with higher repayments and lenders become more cautious about who they lend money to.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"The fall in property values has seen developers seeking larger loans and higher loan-to-value ratios for property buyers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To help you understand the impact of rising interest rates on property sales, let's look at loan-to-value ratios.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Loan-to-value ratios are a measure of how much of a loan is borrowed compared to the value of the property being purchased. For example, if you borrow $250,000 and your home is worth $300,000 then your loan-to-value ratio is 80%. This means that for every $100 in equity in your home, there's only $20 equity remaining - so if there were a decline in property values over time (like we're seeing right now) then you would have less money available to repay that debt because it was based on an inflated price.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"On the other hand, if someone had borrowed $650k but bought their house for only $650k then they would have 100% equity meaning even though their house depreciated by 10%, they wouldn't need to repay anything. So higher LVRs mean more money for investors or developers and less risk for buyers who can just walk away from their investment when times get tough.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We are entering uncharted territory for interest rates if the consumer price index continues to rise at this rate.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the Reserve Bank of Australia (RBA) continues to raise interest rates and banks continue to tighten their lending criteria, off-the-plan sales are already starting to slow down.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It remains to be seen what the long-term impacts will be on real estate market in Victoria, but it is clear that property developers are already feeling its pinch. With predictions that interest rates will continue to rise this year and listing number and property prices continuing to fall across the country due to stricter lending policies, it could take some time before we see an increase in mortgage rates again.\"})]}),wR8O7VmV9:\"October 3rd, 2022\",wUdgjI1Mx:\"Finance\"},{id:\"D_98tv_nb\",nCS9tCGyt:\"Big data: An essential leap for the Australian real estate sector\",S8lC7K7Dq:\"big-data-an-essential-leap-for-the-australian-real-estate-sector\",VkU3KCFiG:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CWhen it sell it's thanks to the agent. When it doesn't it's because of the leads\u201D\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Anyone who has managed a sales team has heard this before and this is the statement developers and marketing agencies are all too familiar. \"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When selling a project now needs to involve email marketing, SMS Broadcasts, paid ads, organic social media, Google analytics, database marketing and automated lead funnels it\u2019s easy to understand why agents are frustrated and Real Estate is becoming a more complex and competitive industry. \"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whilst our friends in the investment and finance have been leading the way for big data and digital marketing, the Real Estate sector, particularly in Australia, is starting to learn of the unique features that make big data particularly useful within the sales process, with the help of specialist teams.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"While big data has been a buzzword for some time now, the real estate sector hasn't been as quick to adopt these practices.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It's a buzzword that's been around for years; big data. However, it still feels like big data hasn't truly taken hold of the Real Estate sector. While other industries have embraced big data as a powerful tool for businesses to make better decisions, the real estate market has lagged behind in adopting this practice.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"But why?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whilst most real estate agencies lack the skills to affordably and correctly collect, process, and analyse large amounts of data, having specialised teams allows you and your team get the best value out of your sales team.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to get value from your data is to use it for marketing. Whether you aim to improve your conversion rates or simply increase the number of leads and appointments for your team, there are a few ways that big data can help with this.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Big data can help firms across the entire real estate sector gain insights into buyer behaviour and sentiment, enabling them to make more informed decisions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"At propGen, we allow agents to tap into our own databases with our Real Estate intent database (contact records of prequalified investors, first home purchasers and downsizers) to identify potential leads and target them appropriately. When you know more about your audience, it gets easier for you to speak their language and appeal directly to them with your creative. The use of websites, ads and posts on social media start become powerful tools to sell your project and lower the cost per lead. \"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This approach ensures that they're more likely to engage with whatever offer you're making, which will lead them down the path towards becoming a customer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Combined with good content marketing practices, and our rich database of information about potential customers across multiple industries, we've been able to deliver impressive results for our clients\u2019 time and time again.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"As the economy changes, so do buyer's perceptions and preferences, requiring flexible and innovative business strategies to get ahead of competitors.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Since 2016, we have seen the Melbourne Real Estate sector going through a period of profound change, with new technologies and buyer expectations (particularly for off-the-plan) reshaping the way firms operate. To stay competitive in this rapidly changing environment, companies need to adopt new ways of doing business.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One important trend that has developed over the past decade is that buyers have become more educated about how they approach buying property. Research is now an integral step, and whilst REA Group and Domain continue to be the major platforms for buyers finding and inquiring on property, your project needs to tell its story and be seen across core channels.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Data combined with digital marketing allows your project to be seen by those who are looking to buy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Big data and technology needs works with agents, it can\u2019t replacing them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Property Technology (or proptech) has surged over the last few years as the venture capital darling to emerge out of the covid property boom. However, Real Estate is a challenging industry to build technology platforms for due to the complexity and emotion associated with the asset classes. 70% of Australians will have 2+ property transactions in their lifetime, and at time of writing, agents will continue to play a pivotal role within property transactions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"For this reason, it\u2019s become more important than ever to have a technology and digital marketing that can support sales teams so they can do what they do best: build relationships and sell projects.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With big data and innovative practices, there is more and more tools available for developers and project marketers. Having the ability to tap into these new markets can provide unique sales channels to help projects reach financial close.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"You need the ability to analyse data sets so you can turn big data into appointments and sales.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The days of data entry are over (or at least should be), Smart technology like virtual intelligence (VI) systems are here to stay. These are essentially a computer application that collects, cleanses and analyses data for use by businesses. The team at propGen use systems like this to sort through massive databases and they can be used in many ways, including the following:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Finding the right data for your project.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"The ability to qualify leads automatically, turning your CRM into an automatic, appointment booking machine. \"})}),/*#__PURE__*/ _jsxs(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Supplement data ready to add to your database, allowing your database to target new leads, not just contact records from old projects.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"At propGen we deliver high-quality data that is guaranteed to provide accurate information about prospects and customers. Our comprehensive network of sources guarantees that our data includes only those who have expressed interest in the product or service being offered, making it far more reliable than other sources that may include people who are not really interested in what they are being marketed.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Big data has huge potential to revolutionise the real estate sector. It can help firms gain insights into buyer behaviour and sentiment, enabling them to make more informed decisions. As much as the industry shares similarities with other industries, it also has many unique features that make big data particularly useful. \"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"At propGen, we are property marketing experts, who use data, design, and delivery to promote and sell projects and businesses. \"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019re interested in finding out more, email \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:hello@propgen.com.au\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"hello@propgen.com.au\"})}),\" to find out more.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})})]}),Vr4cmhAAJ:{src:new URL(\"assets/4096/CSqtVwsE3plCq0ArDO8BiwKWL0.jpg\",\"https://framerusercontent.com/modules/UkC0ls3TDs6JywP3LPwM/7GzlnTx7K7pNAE0nOQH4/cvSPlNW6C.js\").href,srcSet:`${new URL(\"assets/512/CSqtVwsE3plCq0ArDO8BiwKWL0.jpg\",\"https://framerusercontent.com/modules/UkC0ls3TDs6JywP3LPwM/7GzlnTx7K7pNAE0nOQH4/cvSPlNW6C.js\").href} 512w, ${new URL(\"assets/1024/CSqtVwsE3plCq0ArDO8BiwKWL0.jpg\",\"https://framerusercontent.com/modules/UkC0ls3TDs6JywP3LPwM/7GzlnTx7K7pNAE0nOQH4/cvSPlNW6C.js\").href} 1024w, ${new URL(\"assets/2048/CSqtVwsE3plCq0ArDO8BiwKWL0.jpg\",\"https://framerusercontent.com/modules/UkC0ls3TDs6JywP3LPwM/7GzlnTx7K7pNAE0nOQH4/cvSPlNW6C.js\").href} 2048w, ${new URL(\"assets/4096/CSqtVwsE3plCq0ArDO8BiwKWL0.jpg\",\"https://framerusercontent.com/modules/UkC0ls3TDs6JywP3LPwM/7GzlnTx7K7pNAE0nOQH4/cvSPlNW6C.js\").href} 4096w, ${new URL(\"assets/CSqtVwsE3plCq0ArDO8BiwKWL0.jpg\",\"https://framerusercontent.com/modules/UkC0ls3TDs6JywP3LPwM/7GzlnTx7K7pNAE0nOQH4/cvSPlNW6C.js\").href} 4810w`},wR8O7VmV9:\"September 27th, 2022\",wUdgjI1Mx:\"Technology\"}];data.forEach(item=>Object.freeze(item));addPropertyControls(data,{nCS9tCGyt:{defaultValue:\"\",title:\"Title\",type:ControlType.String},S8lC7K7Dq:{title:\"Slug\",type:ControlType.String},wR8O7VmV9:{defaultValue:\"\",title:\"Date\",type:ControlType.String},wUdgjI1Mx:{defaultValue:\"\",title:\"Category\",type:ControlType.String},Vr4cmhAAJ:{__defaultAssetReference:\"data:framer/asset-reference,dh7qbtczUF51ZqhsO9dmThLYz0.png\",title:\"Image\",type:ControlType.ResponsiveImage},VkU3KCFiG:{defaultValue:\"\",title:\"Content\",type:ControlType.RichText}});data[\"displayName\"]=\"Blog\";export default data;\nexport const __FramerMetadata__ = {\"exports\":{\"default\":{\"type\":\"data\",\"name\":\"data\",\"annotations\":{\"framerContractVersion\":\"1\",\"framerSlug\":\"S8lC7K7Dq\",\"framerData\":\"\",\"framerRecordIdKey\":\"id\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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