{
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  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{addPropertyControls,ControlType,Link}from\"framer\";import*as React from\"react\";const addImageAlt=(image,alt)=>{if(!image||typeof image!==\"object\"){return;}return{...image,alt};};/**\n* @framerRecordIdKey id\n* @framerSlug LXPPb0mj_\n* @framerEnumToDisplayNameUtils 2\n* @framerData\n*/ const data=[{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/7CID5bXuq2crGYLzSHmfmndSTF4.jpg\",srcSet:\"https://framerusercontent.com/images/7CID5bXuq2crGYLzSHmfmndSTF4.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/7CID5bXuq2crGYLzSHmfmndSTF4.jpg 800w\"},'Graphic Thumbnail with title \"Film your own testimonial\"'),id:\"MXBzBFeOQ\",LXPPb0mj_:\"film-your-testimonial-video-following-these-easy-steps\",MJoGirltk:\"2021-03-15T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"There are times you need to deliver a message on-camera for a presentation. But we don\u2019t always have the luxury of a professional team for filming high-quality interviews. If you\u2019re the one in charge, how do you film your testimonial video?\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"I have produced many \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/digital-content-creators/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"corporate videos\"})}),\" that require remote interviews or testimonials. The client always asks me, how can I set up a DIY shot so it looks good on the final piece? This is why I put together these tips to ensure your material comes out great.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"1: Write and rehearse your content\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"First things first: content is king. Make sure that from the earliest planning phases, you\u2019re on the same page as the producer and the video editor who will put everything together. This ensures that they will get all that they need from you and that your statements make sense within the context of the video.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It may sound like a no-brainer, but it\u2019s crucial to figure out exactly what you\u2019re going to say before you film your testimonial video. I wrote an article about \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/creating-video-content-in-a-few-essential-steps\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"creating a video that yields active engagement.\"})}),\" To keep your message precise and succinct, you should carefully plan how you\u2019re going to get your ideas across ahead of time. Prepare your material and rehearse it multiple times, so it doesn\u2019t sound forced. Having a well-prepared script is the only way to make sure you won\u2019t leave out any important information.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Choosing to read off a prompter\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"While using a prompter allows you to read out your script verbatim, the downside is that it can make one sound stiff and unauthentic. So, if you end up reading off of a prompter, edit the text until it genuinely sounds like \",/*#__PURE__*/ _jsx(\"em\",{children:\"you\"}),\".\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember: how smooth, confident, and convincing you sound completely depends on how much you PRACTICE!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"2: Find a suitable location to record your interview\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"From art direction to depth of field, the space you are in says a lot about you. Before you film your testimonial video, choose an environment that complements the message you are trying to convey. If you\u2019re going for a serious tone, you could choose an office setting. Conversely, if you want to appear more relaxed, then your living room may do the trick.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As any photography enthusiast will tell you, lighting is EVERYTHING. Find a space that\u2019s bright and evenly lit. Do not sit with a window or other bright light source directly behind you. Avoid any possible distractions in your background. You don\u2019t want a background that\u2019s more interesting than you.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"3: Consider your wardrobe and accessories\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Your outfit is one of the most important ways to elevate your presentation while you record your interview. A neatly pressed shirt and matching accessories can make the video look more professional\u2013 but this is really all about personal style.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Choose an outfit that doesn\u2019t take attention away from you, the subject. It\u2019s a good idea to have a couple of options handy in case the color you choose blends in with the background. A good rule of thumb for choosing an outfit for a video is to always wear solid colors. Avoid any intricate prints or patterns, as don\u2019t translate very well into video, especially when the image is sized down.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Avoid wearing noisy jewelry. It doesn\u2019t matter how pretty a watch or earrings are if they ruin your audio. If upon moving or slightly shaking you can hear your accessories chime, pick something else or drop the accessory altogether.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"4: Get yourself camera-ready to film your testimonial video\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The idea that \u201CH&MU\u201D or hair and makeup only applies to women is a huge misconception. Grooming is key for any interview presentation.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Upon filming, lightly applying a bit of translucent powder takes care of shiny spots in the forehead, nose and cheeks. If you choose to wear makeup, favor natural shades that complement your complexion. Style your hair however you feel most comfortable, and make sure you have your styling tools handy at the time of the shoot in case you need small touch ups. Gentlemen should plan to groom as if they were attending an important meeting.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Bonus tip:\"}),\" Drinking water or fluids to hydrate before going on-camera will make you feel and look better, giving you a well-rested appearance.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"5: Review your camera settings and format before you record your interview\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Thanks to today\u2019s technology, most people have a camera which can be used for filming an interview right in their pockets. Smartphone video quality is usually acceptable for a corporate video, but if you can get access to a better lens, go for it. Every pixel counts!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Film in native color, that is, standard settings. Stay away from filters and odd lenses, as these could ruin your image. In your camera\u2019s settings, choose a video resolution and select the highest quality available for video. Common specs are 1080p, a framerate of 30 fps. Make sure your lens is clean and unobstructed.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"6: Make sure you capture quality audio\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Sound clarity directly impacts your message delivery, so good audio is critical to record your interview. To obtain excellent audio, find a quiet space with little echo where you won\u2019t be interrupted. You wouldn\u2019t take a speakerphone call in the middle of a busy restaurant! Speak loudly, clearly, and \",/*#__PURE__*/ _jsx(\"em\",{children:\"slowly,\"}),\" paying close attention to your diction.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Record a high resolution file\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Explore your Audio Format Settings and make sure you are capturing the highest quality audio you can. Lossless, 48k sample rate and high bitrate is ideal. If you\u2019re saving audio onto an external sound recorder choose WAV or AIFF formats. Check the audio inputs are unobstructed.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Mute your smartphone\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you are using your phone to film your testimonial video, turn off notifications so the device doesn\u2019t interrupt your filming. Even if you aren\u2019t using your phone but have it nearby, silence it while you\u2019re shooting.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Use a lavalier mic\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Use a lavalier microphone and clip it to your shirt or jacket as near to your mouth as you can. I really like \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.bhphotovideo.com/c/product/944398-REG/polsen__olm_10_omni_directional_lav.html?sts=pi&pim=Y\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"this Polsen OLM-10 Omnidirectional Lavalier mic\"})}),\" because it has a 3.5mm output connector, which is a popular way to plug into a consumer-grade camera. It also has a long cable so the subject can sit away from the camera.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before you record your interview video, ensure the head of the mic is not rubbing against your clothing or skin. Capture a short audio sample and listen closely for any noise. Point your mic towards your mouth.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When using a \",/*#__PURE__*/ _jsx(\"strong\",{children:\"wired\"}),\" lavalier microphone, make sure you tuck in the cables nicely. Nothing ruins a nice outfit like a long, tangled cable dangling from a shirt.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"A popular alternative\"}),\": Although they are esthetically difficult to hide, Airpods are a simple solution for clean audio.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"7: Set up your lights\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Sometimes you need a little lighting to lift your shot. If this is the case, there are multiple inexpensive solutions such as the popular selfie ring lights. My favorite are these \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.amazon.com/YONGNUO-YN360-Adjustable-Temperature-3200K-5500K/dp/B01D2X4A8Y\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Yongnuo LED \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.bhphotovideo.com/c/product/1352645-REG/yongnuo_yn360_ii_flash_speedlite_yn_460ii_for.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Tube Lights\"})}),\" that can be set up on small stands and adjusted to achieve the perfect fill-light to record your interview. I love that they\u2019re powerful enough that I can position them far from my subject and outside of my shot, yet still get great lighting.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Make sure your added oomph of lighting isn\u2019t \",/*#__PURE__*/ _jsx(\"em\",{children:\"too\"}),\" dazzling! Don\u2019t make the light so bright and intense that you can\u2019t open your eyes, or that it makes strange hot spots in your shot.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"8: Frame and shoot your testimonial\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The selfie era has made portrait shots more common, but you should always film horizontally. This angle, usually called a wide angle shot, uses 16\\xd79 dimensions. Unless specifically directed to do so for mobile media, never film your testimonial video tall or as a vertical shot.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ideally, you should try to record using a tripod to set up your camera which will give you more freedom to find good angles. Set it on a stable surface. Choose a comfortable stool or low-backed chair to sit on, then keep yourself, the subject, in the center or slightly off-center in the frame. Make sure your shoulders and the top of your head are inside the frame and facing the camera.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now here comes the hard part for you camera-shy people! Look into the camera and avoid looking down or shifting your gaze too much. You may also look slightly off camera if someone else is asking you questions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"And\u2026 ACTION! Film a couple of versions of your take. Record your script 2-3 times so the editor has multiple options to work from.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"9: Send your testimonial video file\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The following steps are vital to the final outcome of your testimonial video, especially if you\u2019re sending your recorded material to a remote editor.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When sending the content, never attach raw video files via Whatsapp or email. Doing so compresses the file, making it look grainy and distorted. Instead, upload your uncompressed files (just as they came out of the camera) to a file-sharing platform such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.dropbox.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Dropbox\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.google.com/drive/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Google Drive\"})}),\", or \",/*#__PURE__*/ _jsx(Link,{href:\"https://wetransfer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"wetransfer\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Bottom Line\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A thorough pre-production ensures a successful end-result. Filming your testimonial video requires paying attention to a lot of small details, so spend some time planning every aspect of your shot before you film. Though you should make sure your script is well-written and practiced, lighting, high quality equipment, and a well-groomed appearance also play an important role in creating a polished video testimonial. \\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have any trouble following these steps, \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20recording%20a%20testimonial\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\". Have fun!\"]})]}),z73Iw8W3B:\"Film your testimonial video following these easy steps\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/w33rbhbJGCN5435KAA0TOgHUhnc.jpg\",srcSet:\"https://framerusercontent.com/images/w33rbhbJGCN5435KAA0TOgHUhnc.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/w33rbhbJGCN5435KAA0TOgHUhnc.jpg 800w\"},'Graphic Thumbnail with title \"Create a video that yields active engagement\"'),id:\"isIfACis1\",LXPPb0mj_:\"creating-video-content-in-a-few-essential-steps\",MJoGirltk:\"2021-03-15T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"What\u2019s every content creator\u2019s worst nightmare? It\u2019s weak content that falls flat, not making so much as a blip in their audience\u2019s radar. We\u2019ve all seen those clips that end up in the video graveyard; overlooked and stuck at 200 views \",/*#__PURE__*/ _jsx(\"em\",{children:\"years\"}),\" after going live. These flops are missing a vital crux of \",/*#__PURE__*/ _jsx(\"strong\",{children:\"creating video content:\"}),\" a robust planning process that infuses their content with purpose\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As it turns out, a lifeless \u201Csizzle reel\u201D that strings together pretty images with a logo slapped on at the end is \",/*#__PURE__*/ _jsx(\"em\",{children:\"not\"}),\" an effective method for \",/*#__PURE__*/ _jsx(\"strong\",{children:\"producing marketing videos \"}),\"that generate results. Go figure. Only videos that \",/*#__PURE__*/ _jsx(\"em\",{children:\"express purpose\"}),\" move the needle.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Before even \",/*#__PURE__*/ _jsx(\"em\",{children:\"thinking\"}),\" about how your video should look and feel, you need to begin your content planning with an intensive \",/*#__PURE__*/ _jsx(\"strong\",{children:\"brainstorming session\"}),\". So, grab a sharpie and a big sheet of paper, and consider each of the following questions carefully. We\u2019ll go over the five W\u2019s to keep in mind: Why, Who, Where, What, and Which. Jot down as many ideas and insights as you can for each one.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ok, time for us to break down these straightforward steps for content planning. Common sense is the name of the game. Here we go!\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[\"1. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"WHY should I be creating video content?\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Creating video content that captivates is not easy, but it\u2019s EFFECTIVE. By integrating engaging videos into your sales pitch, you can illustrate ideas, establish tone, and denote credibility in a matter of \",/*#__PURE__*/ _jsx(\"em\",{children:\"seconds.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In order to wield this power successfully, begin by clearly defining the goals for your video. Are you trying to illustrate a point for an important meeting? Will this present your services for an online audience? Are you promoting an offer? An event? Before you begin content planning, really contemplate the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"ideal outcome\"}),\" you would like for your video to have.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you have a clear idea of what you want your content to accomplish, then you\u2019ll be able to align your message with your goals as you begin content planning.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa02. WHO are you producing marketing videos for?\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One effective sales video tool targets a pain point of the prospective client or viewer. In order to be effective, it must create value or solutions in an area where the client needs help.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Understanding your audience is key to employing the right language and tone. Since you need to consider what your audience likes, you\u2019ll be able to focus on \",/*#__PURE__*/ _jsx(\"strong\",{children:\"creating video content\"}),\" relevant to them. It\u2019s all about demographics: find a niche segment and gear your message toward them.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Would your content reach more members of your audience if it was subtitled or dubbed in another language? If so, I wrote this \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/video-translation-tips-for-digital-content/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"handy guide for translating video content\"})}),\" that keeps your message strong!\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"During every step of your content planning and once you begin \",/*#__PURE__*/ _jsx(\"strong\",{children:\"producing marketing videos\"}),\", put yourself in your audience\u2019s shoes and ask yourself, \u201Cwill this content help anyone navigate a specific challenge?\u201D Keep in mind\\xa0 that truly engaging content must offer value to viewers.\"]}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa0\"}),\"3. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"WHERE are they going to see it?\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The platform that will display your video is a vital contributing factor for the success of your content. First, you must figure out the context in which your audience will see your video Will it be in a conference? In a meeting? Online? Embedded in a PowerPoint presentation?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Nowadays, the platform dictates the content. For example, what\u2019s great for Facebook may not jive on LinkedIn. What would work in a closed meeting setting may not serve on the landing page of a website. Commit to a platform and avoid recycling business videos where they\u2019re not relevant!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Understanding the context of where your audience will access your piece will help you determine how you will structure your content. If it\u2019s to be a standalone video, you must ensure how you will present your full message in a well-rounded way. If the video is to function as a supporting element for an external presentation, then you should focus on creating video content that will strongly support and integrate into your presentation.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[\"4. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"WHAT is the call to action?\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Implying, suggesting, and persuading is not enough. Once you present your message, you must tell your audience clearly what they should do with the information you just gave them. \u2018Email me,\u201D \u2018swipe up,\u2019 \u2018click here\u2019\u2014 you name it. When you are \",/*#__PURE__*/ _jsx(\"strong\",{children:\"producing marketing videos\"}),\", you must have a metric of audience reactions with which to measure the result of your content.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"A call to action should include a unique email, phone number, media account, or landing page that can help you track the efficacy of the video, especially for videos that your audience will view remotely.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa05. WHICH TOOLS will you use to measure your results?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In order to reap the most benefits out of \",/*#__PURE__*/ _jsx(\"strong\",{children:\"creating video content\"}),\", you\u2019ve \",/*#__PURE__*/ _jsx(\"em\",{children:\"got\"}),\" to measure your results. Leverage analytics tools that allow you to evaluate engagement and drop-off rates. I love using \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.hubspot.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"HubSpot\"})}),\" for bringing those hot leads right to the sales team.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some metrics you should use include:\\xa0\"}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Engagement\"}),\": how long your viewers watch the video,\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Drop-off rate:\"}),\" how long your viewers watch before stopping the video,\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Click-Through Rate(CTR):\"}),\" how many users click on the links you provide,\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Likes\"}),\": how many people click on one of the nonverbal reaction options provided,\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Comments: \"}),\"how many people give a written reaction,\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Shares\"}),\": how many times your video is passed on by members of your audience,\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Through the use of these metrics, you can glean invaluable insights about your audience\u2019s perception of your brand and message. In addition, you can also get a clear idea of which aspects of your strategy were the most and least effective for getting your message across. For instance, did you catch people\u2019s eye? Were you able to hold their attention? Did the content spread? By using these insights, you can adjust your strategy and tactics to have an even stronger impact in the future.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bottom Line\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now that you\u2019ve had your essential, intensive brainstorm, you\u2019re going to think of this piece of paper as the DNA sequencing of your content. As you begin content planning, keep these insights in mind and reference them to inform every decision. This method will make for robust content that reaches and impacts your audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you begin to build your creative plan, focus on your script and nail down the budget you\u2019ll need to make an effective video a reality. In order for your videos to make an impact, they must bolster your message and fit within your overall presentation seamlessly.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Best of all? When you have clear goals, you can reduce your anxiety so you can fully focus on \",/*#__PURE__*/ _jsx(\"strong\",{children:\"creating video content \"}),\"that elevates your brand.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have any trouble following these steps, \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20creating%20content\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\". Have fun!\"]})]}),z73Iw8W3B:\"Creating Video Content in a few Essential Steps\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/4ONFxCFtPz1c8cPuVf9ZznvKbQ.jpg\",srcSet:\"https://framerusercontent.com/images/4ONFxCFtPz1c8cPuVf9ZznvKbQ.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/4ONFxCFtPz1c8cPuVf9ZznvKbQ.jpg 800w\"},'Graphic Thumbnail with title \"Overcoming email marketing fails\"'),id:\"tATjdpFXq\",LXPPb0mj_:\"email-marketing-fails-and-how-to-overcome-them\",MJoGirltk:\"2021-03-15T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"2020 was a challenging period for most businesses. With revenue loss, client churn, and priority shifts, organizations have been adjusting their strategies to adapt to the new post-Covid reality. Though some of the first strategies that may come to mind are changing your offering or going after a different market segment, lasting success depends on a well thought out go-to-marketing (GTM) strategy.\\xa0Through it all, email marketing has been at the center of the discussion.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Particularly in the B2B space, sales teams rely heavily on email marketing as a tool for generating new leads. They prepare and execute an email strategy but as the email content hits their audience\u2019s inboxes, things don\u2019t pan out as expected. What went wrong?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"At\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/strong-branding-the-core-of-meaningful-digital-content\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Andromeda\"})}),\",\\xa0we focus on marketing consulting and digital content production for B2B sales teams. So, in order to answer this question, I tapped my friend Sardar Azimov. He\u2019s the founder and CEO of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.skief.co/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Skief Labs\"})}),\", a growth marketing agency that leverages data to help organizations of all sizes develop customer-centric strategies to better connect with their target audience.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As he put it for me, it\u2019s not just about \u2018sending emails.\u2019 Good email marketing revolves around a nuanced issue:\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"understanding lead quantity and quality\"}),\". It\u2019s really about scaling and aligning a lead generation strategy with a company\u2019s sales KPIs.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Use revenue goals to determine the leads you need\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Every sales team defines corporate goals in terms of revenues to be generated. An efficient GTM strategy starts from this single value: the expected revenue.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The goal is to understand the required sales and marketing effort necessary to reach the target. Therefore, the company will have to define the part of new business to be generated vs existing depending on the nature of the business model. For instance, in the SaaS world, most companies have recurring contracts. This allows them to estimate the amount of revenue to be expected from the existing customers based on their historical return.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A simple example:\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Company A wants to generate $3 Million in 2021:\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"-Existing customers bring in $2 Million.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"-New customers are expected to bring in $1 Million, with an average sales ticket of $20k.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\u21D2\\xa0A sales team needs 50 new customers to reach their 2021 sales goal.\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As Sardar explained it to me, there\u2019s one common issue sales teams fail to address. As they prepare to trigger an email marketing campaign, they use an insufficient lead database.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sardar continued by saying that when it comes to email marketing, teams tend to think that the only factor that might be improved is the conversion rate from cold outreach, in other words, the number of marketing-qualified leads they can generate from emails sent to recipients with whom they\u2019ve had no prior contact. However, Sardar pointed out how frequently he comes across teams that just never consider how many people must receive an email sequence in order to reach target KPIs in each stage of the sales pipeline.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sardar told me that many teams will never have enough people to fulfill their sales goals. Reaching impossible sales goals with a fraction of the leads necessary is a recipe for failure. This means that teams must either lower their sales expectations or increase the ticket price per new deal. Conversely, they can improve conversion rates for each stage (from lead to opportunity, and from opportunity to closed deal).\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In a nutshell, he said that teams should\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"scale demand generation by focusing on revenues\"}),\". He reinforced the fact that email marketing is only one of the possible channels for lead acquisition. Besides content quality, the main way to determine the how well an email marketing strategy will do is by defining the quality of potential leads.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Qualifying leads\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Because the definition tends to vary from company to company, by \u201Cpotential leads,\u201D we mean all key decision makers that fit your Ideal Customer Profile (ICP) due to their company and job title. Consider this as a pre-qualified list of target accounts and decision makers built upon your Product-Market-Fit. They may become marketing leads or sales opportunities at a later stage once there is a \u201Cconnection\u201D between both parties.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So, if a sales team is low on potential leads, they need to find the missing data. At this point you may be thinking you can just buy an existing list; however, Sardar really discourages this approach. He tells me sales teams need to be smart about how they source their data, since increasing conversion rates relies so heavily on good pre-qualified leads fitting company\u2019s ICP.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, as he framed it, sometimes sales teams just don\u2019t have the time or resources to devote to proper lead generation. In this case, the question is not how many leads a sales team should get, but to be realistic about what they\u2019ll get with the leads they already have. I call that managing expectations.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As we can see, having a lead database that promises the potential to meet your sales goals is at the root of a successful email marketing campaign. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.skief.co/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Skief Labs\"})}),\"\u2019 team is ready to help sales teams align their GTM strategy, positioning companies for success.\"]})]}),z73Iw8W3B:\"Email marketing fails and how to overcome them\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/EvBQin6UxVp0xzryZQtGTg2Q.jpg\",srcSet:\"https://framerusercontent.com/images/EvBQin6UxVp0xzryZQtGTg2Q.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/EvBQin6UxVp0xzryZQtGTg2Q.jpg 800w\"},'Graphic Thumbnail with title \"Insights for a buzz worthy launch strategy\"'),id:\"kzWwHHmyZ\",LXPPb0mj_:\"a-launch-strategy-for-buzz-worthy-social-media-content\",MJoGirltk:\"2020-09-30T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Just because someone\u2019s been on Facebook for over a decade doesn\u2019t mean they automatically know the ins and outs of social media marketing! Of course, social media content can be vital for brands ready to present a new product or service. Crafting a truly effective launch strategy is critical for getting your message out there and creating a healthy sales funnel. However, flooding the company\u2019s new social media channels with ads, calls-to-action, and product shots can really backfire.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Because let\u2019s be honest: \",/*#__PURE__*/ _jsx(\"em\",{children:\"nobody\"}),\" likes being marketed to.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Beyond \u201Cmaking the unaware aware\u201D, the principle behind a successful launch strategy is to \",/*#__PURE__*/ _jsx(\"strong\",{children:\"cultivate a relationship\\xa0with your brand\u2019s audience.\"}),\" Therefore, instead of bombarding your audience with ads, you should focus on communicating a strong brand identity. This is the key to creating and publishing social media content that consistently resonates with your customer base.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"However, creating meaningful content is only half the equation. Achieving a high level of \",/*#__PURE__*/ _jsx(\"em\",{children:\"engagement\"}),\" across social media channels comes with its own set of rules.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Throughout my years helping innovators create content as a tech-focused marketing consultant, I\u2019ve seen the effectiveness of having a strong online presence firsthand. For this article, I was curious to learn expert tips for kickstarting an effective social media launch strategy. This is why I\u2019ve reached out\\xa0to marketing wiz James Nieves, the Director of Product Marketing at\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.futureplc.com/who-we-are/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Future\"})}),\". As a specialist in growing online communities, he guided me through the most important aspects of setting up your social media content launch strategy.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These are some of the golden nuggets he offered!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"A strong launch strategy only thrives on the right social platforms\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With so many social media platforms now available, a startup must be particularly intentional when choosing their primary channel. When I asked James about this, his response was simple: \u201CIt\u2019s going to be all about where the audience is.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He elaborated that in order to be effective on social platforms, social media content should be created purposefully. And he\u2019s so right! The audience for short TikTok videos is totally different from what it would be for longer form videos on YouTube. As James put it, \u201CIt\u2019s super important for brands to take the time to understand on which platform they should establish their presence.\u201D Because clearly, they\u2019re not created equal!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"James offered these key pointers to help you choose the right set of platforms for your product launch strategy:\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"1. Where is your audience?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Begin by figuring out \",/*#__PURE__*/ _jsx(\"em\",{children:\"where\"}),\" your target demographic is most likely to be found online. A common mistake is for people to gravitate toward the familiar platforms they feel most comfortable with. Then, they try and force their audience to come to them.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Instead, the brand\u2019s aim should be to seamlessly integrate onto its audience\u2019s social media feeds. This means finding out which platform your target demographic actively uses the most. Once you identify their preference, then you can seek to open social media accounts on those platforms. This may require having to learning to use a platform you\u2019ve never heard of before.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A great way to find your audience online is by studying the online strategies of your competitors. Once you\u2019re sure you have similar target markets, see which platforms they use in their strategy and study which ones have the most engagement. You can also use tools such as the Pew Research Center\u2019s \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.pewresearch.org/fact-tank/2018/03/09/how-to-access-pew-research-center-survey-data/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"publicly available survey data\"})}),\", or tools such as Google Analytics\u2019 referral traffic report.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Pro Tip: A great way to identify your competitors is by finding out who is ranking for the keywords and hashtags you\u2019ll use to promote your new offering!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"2. What do you want to achieve through your social media content?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Each platform has its own characteristics. For instance, Instagram\u2019s dynamic visuals help you build brand image, whereas Twitter\u2019s real-time tweeting allows for quick replies and customer support for your audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Figure out what kind of conversations you want to start with your product launch and how you want to cultivate your customer relationships going forward.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"3. How many channels should you be on?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Choosing multiple channels means you\u2019re not putting all your eggs in one basket when you\u2019re ready for your product launch. But remember you don\u2019t need to be EVERYWHERE. Just pick a couple of social channels that will be the most meaningful to your \",/*#__PURE__*/ _jsx(\"em\",{children:\"primary\"}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"secondary\"}),\" audiences.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When selling physical goods or services, it\u2019s particularly important to single out the main platform where you\u2019ll establish your presence. Use that platform for your product launch and to build your relationships, then focus on \",/*#__PURE__*/ _jsx(\"em\",{children:\"supporting\"}),\" that channel elsewhere.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Pro tip:\"}),\"\\xa0Never publish the same piece of content on different channels. If your audience is already following you on Twitter, what\u2019s the point of following you on Instagram if they\u2019ll see the same content again?\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Reinforce your brand identity through your social media content\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If your aim is to be part of your audience\u2019s community, you can\u2019t stick out like a sore thumb. Regarding this topic, James bluntly said, \u201CIn order to cultivate an engaging relationship with your target demographic, your social media content must fit seamlessly within their world.\u201D\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"I couldn\u2019t agree more when he added that in order to achieve this, you should investigate\\xa0the kind of content your customer base is most likely to like, follow, and re-share. Understanding the context in which your social media content will exist will help you create media that feels organic in your audience\u2019s feeds.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This step shouldn\u2019t be too difficult if you have a solid idea of who your target audience is.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"However, what you \",/*#__PURE__*/ _jsx(\"em\",{children:\"must\"}),\" keep in mind when you\u2019re creating content is that you have to be VERY realistic about what your audience\u2019s mentality will be when they see your content. James says that, \u201CPeople won\u2019t be browsing social media with their wallets out. I\u2019m not alone when I say when I usually scroll through my social feeds, I\u2019m usually a little bored. I\u2019m on the lookout for interesting media that sparks my interest or gets my brain going.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating an easily consumable piece of content for people\u2019s tiny attention spans is critical for a successful launch strategy. A good piece of online marketing content needs to catch your viewer\u2019s eye and steer their train of thought in a new direction.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Posting frequency and social media calendar\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you\u2019re starting out, keeping a consistent publishing schedule requires commitment and thorough strategizing. You don\u2019t want to just recycle the same piece of content if you actually want to build a following. Therefore, planning, creating and scheduling your posts in advance is key.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Be realistic about how often you can put meaningful original content out there, so you can begin by posting once a week. Then, you can increase the number of weekly posts as you start building your visual media kit and getting more comfortable with your style. My take on this is that unless you have REALLY good content that consistently yields high engagement, avoid posting more than once a day.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Using mixed media for your launch strategy\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When I asked James about the best content to share across social media platforms, he told me, \u201CThe secret to maintaining audience attention over time is to create content with a diverse mix of media.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This concept should be a no-brainer. Visual diversity creates a more exciting social media content stream. This means continuously offering a varied array of formats after your product launch, such as:\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"-photography,\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"-videos,\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"-gifs\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"-memes or quotes,\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"\u2013\",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/live-streaming-learn-how-it-works-to-promote-your-business/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"livestreams\"})}),\", and\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"-blog pieces.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Whatever format it may be, James emphasized to always make sure that\\xa0every\\xa0piece\\xa0of content you share is in line with your core brand identity\\xa0and\\xa0enriches\\xa0your audience somehow. That can include offering simple entertainment value!\\xa0I wrote an article about \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/strong-branding-the-core-of-meaningful-digital-content/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"anchoring digital content to your brand identity\"})}),\" where you can find a general outline of these principles.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Build relationships and trust through networking\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When it comes to digital marketing strategies, a lot of people leverage social networks. However, James pointed out that they\u2019re not necessarily doing the\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"networking\"}),\"\\xa0right.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"I know exactly what he\u2019s talking about. I always tell my clients that their brand voice is meant to attract an audience who\u2019s \",/*#__PURE__*/ _jsx(\"em\",{children:\"willing to communicate\"}),\" \",/*#__PURE__*/ _jsx(\"em\",{children:\"back\"}),\".\\xa0Beyond mechanically posting social media content, a brand must ENGAGE\\xa0their audience.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"My philosophy is \",/*#__PURE__*/ _jsx(\"strong\",{children:\"\u2018stop thinking of your audience as a faceless mass of people.\u2019\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"When addressing a customer base, a brand needs to talk to them, listen to them, and agree with them. Therefore, as you share content, ask questions and start conversations! Your audience must see the company as a genuine brand with integrity to be open to interacting with it. Remember, nobody likes to be marketed to, especially not by a faceless company.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For an audience to feel comfortable enough to have a conversation, James mentioned a brand needs to be a little vulnerable. He continued, \u201CVulnerability stems from showing your true colors. This includes opening up about the things the company believes in and stands for.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re genuine and up-front, your audience will be able to figure out whether they like you and whether your views and general \u2018vibe\u2019 fits theirs. If it\u2019s a match, then you can expect to have a conversation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"James revealed, \u201CWhen you\u2019re starting out, experiment and try new things. Don\u2019t expect to resonate with EVERYONE. But don\u2019t niche yourself down to a narrow audience so quickly that you miss out on potential opportunities, communities, and customers.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Most importantly: adjust as you go!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When I asked James which would be the most important tip of our article, he was very candid: \u201CA lot of people strive for perfection, thinking they can\u2019t get on social until they have all their branding figured out and become master content creators.\u201D I know I\u2019ve been guilty of this myself! You have to realize that it\u2019s a process. When it comes to sharing content, you\u2019ll learn about your audience with every post. The feedback from your customer base will be really valuable. After your product launch, you can adjust your strategy based on your audience\u2019s reactions to the different media you publish.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What I\u2019ve learned through my own experience is that when you\u2019re just starting out, you just don\u2019t know what you don\u2019t know yet! As long as you have your brand identity established and in focus, don\u2019t be afraid to kickstart your digital content strategy and improve along the way.\\xa0The beauty of starting out is that you can experiment. Through the process, you\u2019ll figure out the best way to represent your brand and what your audience responds to.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As James put it for me, \u201CInvite your audience to go on the journey with you. This is what ultimately builds trust and leads to true, lifelong fans and customers.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He added, \u201CDon\u2019t worry so much about not seeing a direct return on investment or key performance indicators in your first three to six months. Instead, focus on how you can communicate the value you offer through strong branding.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Build a strong launch strategy and profits will follow\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A social media content strategy after a product launch requires a lot of trial and error. Even understanding your market segments can take time and lots of message-tweaking.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you have a marketing budget, first invest in constructing your brand identity and understanding how to talk to your audience. Then you can start thinking about investing in ads.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"I know it\u2019s intimidating to start without expecting an immediate ROI on your product launch. However, it\u2019s important to first\\xa0generate awareness. As more people learn what your brand represents and the value it offers, they\u2019ll be more open to interacting and listening to your value proposition. That\u2019s how they\u2019ll start coming down your marketing funnel and turning into $ales!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The concept of launching a brand and creating social media content for it can be overwhelming. If you have questions about how to creating engaging digital content, don\u2019t hesitate to\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20creating%20a%20Strong%20Brand\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me!\"})})]})]}),z73Iw8W3B:\"A launch strategy for buzz-worthy social media content\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/foCToRGtSsJc9YTSQ5NyiWXVr0.jpg\",srcSet:\"https://framerusercontent.com/images/foCToRGtSsJc9YTSQ5NyiWXVr0.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/foCToRGtSsJc9YTSQ5NyiWXVr0.jpg 800w\"},'Graphic Thumbnail with title \"Anchoring digital contant to your brand identity\"'),id:\"Gf_AQugWS\",LXPPb0mj_:\"strong-branding-the-core-of-meaningful-digital-content\",MJoGirltk:\"2020-09-15T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"I see it happen ALL the time. Anxious to see money in the bank, an enthusiastic entrepreneur skips the process of creating strong branding. Expecting their product to sell itself, their digital content features transactional sales monologues that shove their new product into their audience\u2019s view straightaway.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"And then\u2026 crickets.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In my experience as a digital marketing consultant, I\u2019ve come across my fair share of ad campaigns. My biggest takeaway has been that the brands that start out strong and continuously drive sales are the ones that \",/*#__PURE__*/ _jsx(\"strong\",{children:\"cultivate and maintain a relationship\\xa0with their audience\"}),\". Their secret sauce? They spark engagement through valuable content that \",/*#__PURE__*/ _jsx(\"em\",{children:\"resonates\"}),\" with their target audience while communicating the value they offer and the principles that define the brand.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Today\u2019s guide will map out how to craft the cornerstone of loyal customer relationships: a value-infused brand identity. Now, this certainly isn\u2019t an exhaustive manual for the complex process of branding. Nonetheless, this little crash course should give you a good idea of the essential components of brand identity. These core elements should be present in the DNA of every part of your digital content strategy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s jump in!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Anchoring your digital content to a strong brand identity\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Many of the marketing bloopers I\u2019ve seen arise from the same problem: people not realizing that in marketing, just like in all business, the client comes FIRST. Strong branding is unquestionably the result of a \",/*#__PURE__*/ _jsx(\"strong\",{children:\"holistic business development process that\u2019s\\xa0customer-centric\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In order to build the loyal customer relationships that drive sales, you\u2019ll need to gather a few key insights. These insights mainly pertain to your target audience, how your offering will serve them, and how your brand will fit in their world.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When your content aligns with your customers\u2019\",/*#__PURE__*/ _jsx(\"em\",{children:\" values,\"}),\" that customer is more likely to pay attention to what you have to say. It is for this reason that creating a strong brand identity is a fundamental part of your business strategy. Therefore, it just \",/*#__PURE__*/ _jsx(\"em\",{children:\"can\u2019t\"}),\" wait until you\u2019re ready to \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/b2b-marketing-videos-for-business-development-strategies/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"produce marketing videos\"})}),\" or any other digital content.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keep the following branding guidelines visible and clear for everyone involved in the process of creating any company media. They will serve as a roadmap for developing effective and consistent digital content that drives sales over time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"1. Outline the OFFERING\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What do you have in store? In essence, this is the most basic and concise definition of what you\u2019re selling. It explains the thing you actually manufacture or the service you provide. To clarify, it\u2019s how you will satisfy a client\u2019s need or desire with a solution to their problem. \\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"For example\"}),\",\",/*#__PURE__*/ _jsx(\"em\",{children:\" a startup is developing a project management app that features intelligent push notifications. So, the startup\u2019s offering could be, \u201Cinnovative workflow technology.\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"2. Get to know your AUDIENCE\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Understanding\\xa0whose life you are improving allows you to position the offering in a meaningful way. Therefore, determine aspects of your audience such as their interests, demographics, and pain points. These insights will reveal how to create an appealing brand identity that communicates how your solution helps them.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"After careful research, our app developer startup defined their primary target audience as \"}),\"\u2018\",/*#__PURE__*/ _jsx(\"em\",{children:\"driven\"}),\", \",/*#__PURE__*/ _jsx(\"em\",{children:\"professional team players who work remotely.\"}),\"\u2018 \",/*#__PURE__*/ _jsx(\"em\",{children:\"These hustlers value keeping up with busy schedule\"}),\"s\",/*#__PURE__*/ _jsx(\"em\",{children:\", staying connected, and completing task assignments on time.\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Thanks to this valuable information, our startup was able to identify the pain points they\u2019re targeting. These include anxieties over a lack of team coordination and the inability to quickly manage team tasks and schedules\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"3. Articulate your brand\u2019s MISSION\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A good \",/*#__PURE__*/ _jsx(Link,{href:\"https://alessiobresciani.com/foresight-strategy/51-mission-statement-examples-from-the-worlds-best-companies/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"brand mission\"})}),\" defines what the offering helps customers\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"achieve, \"}),\"in other words, the essence of the solution. This part of your brand identity defines what the company aims to contribute to the world.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Let\u2019s go back to our app developers. \",/*#__PURE__*/ _jsx(\"em\",{children:\"Their breakthrough technology encourages teams to work in unison and track their progress regardless of where team members are. Their mission is \u201Chelping remote teams maximize productivity through collaboration.\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"4. Outline a digital content strategy rooted in PRINCIPLES\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What does the brand stand for? What kind of mark does it aim to make on the world? Social communities are formed through shared ideals. Therefore, it\u2019s crucial that the brand has a strong belief system to rule its digital marketing strategy. These principles will drive all the brand\u2019s community-building content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By clearly expressing principles your audience can identify with or reject, you allow people to\\xa0form opinions of your brand. Keeping your principles present in the DNA of your content ensures people can recognize and connect with your brand\u2019s spirit.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Our\"}),\" \",/*#__PURE__*/ _jsx(\"em\",{children:\"make-believe app developer doesn\u2019t just help teams better manage their time and tasks, the company is also eco-friendly. Therefore, some of the company\u2019s brand principles could include: \u2018getting things done using sustainable technology,\u2019 and, \u2018supporting efficiency through connection.\u2019\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Tip:\"}),\" Each of your ideals opens up a vast array of topics for conversation starters! From inspiring quotes to productivity tips; there are many ways you can infuse your social media channels with content that \",/*#__PURE__*/ _jsx(\"em\",{children:\"resonates\"}),\" with your audience. Through emotional storytelling, you can achieve an open dialogue with your customer base.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"5. Choose the RIGHT TONE for your brand identity\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A successful digital content strategy uses a tone that resonates with the customer base. As I\u2019ve said before, people are interested in interacting with other people,\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"not \"}),\"with\\xa0faceless companies. So how can your brand mimic the most endearing aspects of interacting with a person? You must have a \",/*#__PURE__*/ _jsx(\"strong\",{children:\"distinctive personality\\xa0people can relate to\"}),\".\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If your brand were a person, what would their personality be like? Would it be friendly and helpful like GEICO? Inspirational and motivating like Nike? Snarky and humorous like Taco Bell? This really depends on what your target demographic would like and respond to. Take a cue from the viral quality of memes and remember that\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"relatability\\xa0is key \"}),\"for strong branding.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"Following their audience persona research, the tone our app developer startup chose to use for their digital content campaign is confident, approachable, and organized, but also street smart.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Mapping out your brand tone ensures consistency in how your message sounds and how your audience perceives your company. When you\u2019re creating your brand\u2019s personality, be mindful of being too similar to other brands in your market. If your approach matches theirs too closely, then you may be diluting your value proposition. This can make it difficult for your brand to stand out!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Bringing your campaign to life\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In addition to \u2018making the unaware aware,\u2019 the principle behind a successful launch strategy is to \",/*#__PURE__*/ _jsx(\"em\",{children:\"continue\"}),\" to cultivate a relationship\\xa0with your brand\u2019s audience. This is the key to creating and publishing content that consistently resonates with your customer base.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, creating a robust brand identity is just part of the effort. Getting eyes on your message and getting your content out there has its own set of rules.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now that you know about the core elements of brand identity, head over to my article on plotting a launch strategy for your social media content. In that article, I\u2019ll talk about achieving measurable \",/*#__PURE__*/ _jsx(\"em\",{children:\"engagement.\"}),\" You\u2019ll learn about how to be present on the right social platforms, how to create valuable content for your brand, and how to interact with your audience. Profits will certainly follow!\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The concept of building a brand identity to support your entire branding and content strategy can sound a little abstract. If you have questions about how you can apply these methods to your own company, don\u2019t hesitate to\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20creating%20a%20Strong%20Brand\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me!\"})})]})]}),z73Iw8W3B:\"Strong branding: the core of meaningful digital content\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/kxuLgH9wPZVFkkUaxUrPzIDcos.jpg\",srcSet:\"https://framerusercontent.com/images/kxuLgH9wPZVFkkUaxUrPzIDcos.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/kxuLgH9wPZVFkkUaxUrPzIDcos.jpg 800w\"},'Graphic Thumbnail with title \"Expand your reach by blogging on Linkedin\"'),id:\"BjVUrlobq\",LXPPb0mj_:\"blogging-on-linkedin-to-maximize-engagement\",MJoGirltk:\"2020-09-01T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"If you feel like you have valuable insights to offer your professional connections, blogging on LinkedIn can be the outlet that sets your voice free. It certainly has been for me! I\u2019ve found blogging to be a fundamental tool for establishing an engaging online presence.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s usually a given that those who share authentic and valuable content lead the conversation. But since LinkedIn is a professional networking platform, the content shared on it usually misses this point. I often come across traditional corporate content that reads like a rigid and uninspiring branding monologue.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"I\u2019ve come to learn that this is a massive, and all too common engagement pitfall: On LinkedIn \",/*#__PURE__*/ _jsx(\"strong\",{children:\"people follow HUMANS, \"}),/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"not\"})}),/*#__PURE__*/ _jsx(\"strong\",{children:\" companies.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to a recent article by \",/*#__PURE__*/ _jsx(Link,{href:\"https://business.linkedin.com/marketing-solutions/blog/best-practices--social-media-marketing0/2019/your-guide-to-success-as-a-social-media-manager\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"LinkedIn\"})}),\", sharing your own \",/*#__PURE__*/ _jsx(\"strong\",{children:\"helpful, human, and heartfelt\"}),\" content has a significant positive impact on others\u2019 opinions of you. But it can be difficult to share and stay relevant in such a busy landscape.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Personally, I\u2019ve really struggled with finding my voice as a blogger. Sometimes it\u2019s due to a lack of fresh ideas, the difficulties of writing in English as a Latina, the pressure of posting quality content consistently, or plain old insecurity. But I wasn\u2019t going to let these obstacles keep me from sharing my ideas.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To help me better understand how to make blogging work for me, I reached out to David Azar, CEO of \",/*#__PURE__*/ _jsx(Link,{href:\"https://outsmartlabs.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Outsmart Labs\"})}),\", elected Top Rising Digital Agency in the US by Google. David is an expert in brand growth in the digisphere, and his concise and effective tips have helped me overcome my \u2018writer\u2019s block\u2019.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The tips I\u2019m about to share with you are tried and true by yours truly! Since we had this interview, I\u2019ve applied this knowledge in my articles and have seen huge, quantifiable results. Read on to see how they can do the same for you!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Before blogging on Linkedin, understand the benefits of posting engaging content to the site\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Let\u2019s be honest, the effort of blogging only pays off if you\u2019re reaching a quality business audience that \",/*#__PURE__*/ _jsx(\"em\",{children:\"wants\"}),\" to engage.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this sense, David was pretty blunt: \u201CThose decision makers are on LinkedIn, and they are in the mindset of learning something new from someone they believe is an expert in their field. If you have an angle on your topic, they will likely enjoy reading about it.\u201D\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"And he\u2019s right, because the outreach opportunity LinkedIn offers is pretty special. \",/*#__PURE__*/ _jsx(Link,{href:\"https://business.linkedin.com/marketing-solutions/blog/best-practices--social-media-marketing0/2019/your-guide-to-success-as-a-social-media-manager\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"LinkedIn\"})}),\" says more than 90% of B2B marketers leverage LinkedIn over all other platforms. When it comes to sharing cornerstone content on LinkedIn, David firmly believes in blogging. He said, \u201CBlogging is amazing, and I pitch blogging for my clients all the time.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"David talked about what blogging on LinkedIn demonstrates, saying \u201CBy sharing your knowledge, you showcase all the work that goes into what you do. This is a great way to persuade clients to appreciate how things get done.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Which takes me to the essence of meaningful content: value.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Content featuring thought leadership drives demand\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When I started my blog, my mission was to share the functional marketing knowledge I\u2019ve picked up in my years of experience in the industry. I knew what I had to say could make a difference, but I was unsure about how much people would actually care to read about what I had to say.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"I had specific theories and informed opinions about marketing content which aren\u2019t necessarily \u201Cestablishment\u201D. Though I know my perspective has been valuable to me and my clients, what if a purist didn\u2019t like my methods?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"By blogging on LinkedIn, I was putting my own experience and thoughts out there for my \",/*#__PURE__*/ _jsx(\"em\",{children:\"entire\"}),\" professional network to see! Calling it intimidating would be an understatement.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"David was very candid about this: \u201CWhen writing articles, experts are scared of revealing their secret sauce. My advice is: Share everything you know. Be the source people go to!\u201D To me, this concept was extremely liberating!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What he meant was that as a thought leader, you need to offer value through your unique knowledge and opinions. Your perspective IS the value\u2026 So, make that bold statement! Ask that thought-provoking question. People may not agree with what you say, but if it sparks interest, you\u2019ve achieved your goal. In the end, focus on sharing your innovative viewpoints to inspire the people for whom it\u2019ll make a difference.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Pique curiosity with an article about a trending topic\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A good subject always triggers interest and engagement. Therefore, a good way to identify an engaging topic for your blog is to understand what your audience is into. David suggests trying to find out what people are saying about certain hot topics and then blogging about your take on it and how or why people should react.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He points to TikTok as a great example of this because it\u2019s something controversial at the moment. Choose a title like \u201CReasons why I think TikTok is not listening to my conversations,\u201D and then provide your value by presenting your points in a concrete way. Or you can ask a provocative question like, \u201CWill TikTok destroy Instagram?\u201D to encourage engagement in the comments and to spark a conversation with your audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Get read by publishing easy-to-read, authentic content\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A critical component to a winning article is to write from the heart. David suggests using short sentences people can adopt and re-use in the future. This means using as casual a tone as possible and avoiding the use of too many big words.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He points out that breaking up your text into snackable sections really works for keeping readers engaged. This is a great way to pull them all the way to the end of your article.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"That being said\u2026\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The whole point of blogging on LinkedIn is to establish yourself as a leader in your area. As a result, this sometimes means writing about very technical topics. Just be aware you may end up alienating a big chunk of your peers while gaining favor and engagement with another niche audience segment. Therefore, be mindful of your goals for blogging on LinkedIn and write accordingly.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"From the audience awareness point of view, you definitely gain visibility when you share your own content. But what I\u2019ve come to learn from my conversation with David is that you don\u2019t necessarily have to expect a like or a comment every time you post\\xa0. As David put it for me \u201CLinkedIn is not so much marketing the products you\u2019re trying to sell, as marketing your expertise, which is a longer-run strategy.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Use your face\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A very important part of an engaging blog article is the featured image that will make your readers stop scrolling and read your headline. So aside from laying out your stunning design, consider featuring your face in the image. David stressed that this was critical for generating the most engagement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He said, \u201CRemember, people are following YOU, not your company. They want to know what you\u2019re saying. You\u2019re the one writing! If it\u2019s an image of the author, the article is going to get more engagement.\u201D And he was SO RIGHT!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Ever since I started including my face in my blog designs, my engagement TRIPLED!\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"People want to connect with an accessible human, not just a faceless company. People gravitate toward the image of someone they feel they know or could know, and react more to a face than they do for a generic image.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"How often should you blog?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"David definitely thinks that if you\u2019re looking to boost your LinkedIn presence, you should prioritize posting directly on LinkedIn. But this doesn\u2019t mean posting \u201Cjust because.\u201D How frequently you post should depend on having quality content that\u2019s good enough to share.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"David says, \u201CI don\u2019t want to post too often, but I do want to post really great content. Every time someone sees one of my posts, I want people thinking more positively about me, and I \",/*#__PURE__*/ _jsx(\"em\",{children:\"always\"}),\" want to bring value.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"I asked about when he thought was a good time to post a blog. He stated the obvious: people look at their phone at different times because people are not robots. He said: \u201CThey don\u2019t just see their phones from 9-5. I tend to post right before work, or right before readers leave work, or right before bedtime.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Conclusion: just post whenever you have something worth sharing to encourage engagement!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Maximize your reach\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you are ready to publish your blog, you\u2019ll have to create a \",/*#__PURE__*/ _jsx(\"strong\",{children:\"post\"}),\" on LinkedIn to let readers know you have new content available. But I\u2019ve found that relying on the site\u2019s algorithm to boost your original content is not enough. In order to give your content legs and increase your post\u2019s reach, David mentions there\u2019s a couple of things you need to do:\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:\"@mentions\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A great way for your content to reach a wider audience when blogging on LinkedIn is by including @mentions of other people in your post.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Hashtags\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Also, you must use hashtags to circulate within \u2018followed hashtag\u2019 circles. A good technique is to insert your hashtags within the text of your post, and not to load hashtags at the end of it. Always choose three to four words from your post that you can convert into a hashtag.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Promote across your groups\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This one is pretty evident and basic: promote to those who are guaranteed to care! Join groups that can benefit from your relevant content and share your posts there to ensure engagement.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Respond to comments and engage\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Always respond to comments on your posts! This goes back to making yourself a real and accessible person for your audience. Interacting with your readers when blogging on LinkedIn will generate more engagement and spread your content as more people see your interactions.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Include a call to action\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within your post, always ask people what you would like for them to do after reading your article. This is a great incentive for readers to get the conversation going!\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Resharing relevant content\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"David stands behind posting whenever you have quality content. However, he also advised that if you want to be active on LinkedIn, you don\u2019t always have to be author.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You can become a source for other articles that you find interesting. In this case, always talk about your \",/*#__PURE__*/ _jsx(\"em\",{children:\"why\"}),\" you found the article relevant, and give your take on the content. As David puts it \u201Cif there\u2019s value, post as much as you want.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Converting those hot leads\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Achieving an all-star profile on LinkedIn begins with creating valuable content. The same applies to persuading that prospective client to do business with you.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leverage LinkedIn\u2019s networking platform to re-engage with the people that liked or commented on your post. You don\u2019t have to do so with the dozens of people that liked your post, but maybe there are two or three that you know you want to engage with.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As it turns out, people are more open to being contacted through social media than by email. Talk about a smooth way to open a conversation with potential leads!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having a professional profile with high visibility in your area of expertise is key to expanding your professional brand. Don\u2019t overthink\u2026 Go one post at a time!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Oh, and lastly, David mentioned that adding an emoji to your posts never hurts \uD83D\uDE42\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"These practical examples have helped me immensely. What\u2019s your social media game plan? \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20Social%20Content\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Reach out to me\"})}),\" if you need help creating content to boost your online social presence, or \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:needhelp@outsmartlabs.com?subject=I%20read%20your%20article%20on%20Andromeda%27s%20blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to Outsmart Labs\"})}),\" if you\u2019re looking to scale up your brand online.\"]})]}),z73Iw8W3B:\"Blogging on LinkedIn to supercharge engagement & reach\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/pK2XvUnjaFrlDFk3qp37CTQjP4.jpg\",srcSet:\"https://framerusercontent.com/images/pK2XvUnjaFrlDFk3qp37CTQjP4.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/pK2XvUnjaFrlDFk3qp37CTQjP4.jpg 800w\"},'Graphic Thumbnail with title \"A B2B video for every step of your sales process\"'),id:\"a9binl0FP\",LXPPb0mj_:\"b2b-marketing-videos-for-business-development-strategies\",MJoGirltk:\"2020-08-05T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"If a business isn\u2019t growing, it probably won\u2019t endure. Business development depends on reaching the \",/*#__PURE__*/ _jsx(\"em\",{children:\"right\"}),\" leads at the perfect time with a good value proposition. Luckily, a B2B marketing video strategy can help to capture your potential clients\u2019 attention and smoothly guide them through the sales process.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Creating marketing videos that support the sales process from pitch to launch is all about being aware of \",/*#__PURE__*/ _jsx(\"strong\",{children:\"where you and your client are in the conversation\"}),\". Each step of the sales process calls for a unique video that answers the client questions that come up for that step. Therefore, these B2B marketing videos should look \",/*#__PURE__*/ _jsx(\"em\",{children:\"very\"}),\" different depending on where you are in your business development journey.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As always, content is king, and planning is key. So, this article will lay out an effective game plan that incorporates into your business development strategy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Marketing content for each stage of your sales process\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"B2B marketing videos can add the \",/*#__PURE__*/ _jsx(\"em\",{children:\"zing\"}),\" your business needs to pique the interest of new leads. Having delivered countless B2B videos, I can vouch for how effective they are in guiding a sales process to a closed deal. But B2B marketing videos must be used \",/*#__PURE__*/ _jsx(\"em\",{children:\"very\"}),\" purposefully.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Many businesses try to make a SINGLE video to cover all aspects of their marketing needs. Whether it\u2019s due to a budgeting or timing issue, the instinct is to jam all of the ins-an outs of a product and company into one generic \u201Ccorporate video\u201D. This one-video-fits-all mentality will set you up for a \",/*#__PURE__*/ _jsx(\"em\",{children:\"fail!\"}),\" It overwhelms your potential leads with information overload before they can even consider your offerings. \\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just like when you\u2019re meeting new people, there\u2019s a basic sequence of actions that EASE each interaction into the next. From a captivating intro to a gradual information campaign that leads to a deal; every video makes your lead a little more familiar with your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Obviously, each company has its own unique business development plan and strategy. But for the sake of understanding the different messages for each part of the sales process, the core categories we\u2019ll tackle today include:\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"1. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Awareness\"}),\": Make potential leads aware of your company and expertise.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"2. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Consideration\"}),\": Solidify credibility and build interest with information about your product and services\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"3. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Decision\"}),\": Encourage a conversion with a word from satisfied clients\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"4. \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Retention\"}),\": Nurture existing client relationships and create long-term value\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s dive in!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Promotional videos for an unforgettable first impression\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You wouldn\u2019t introduce yourself to a potential business client in flipflops, would you? As with personal introductions, powerful first impressions are VITAL for successful business client relationships. Think of \",/*#__PURE__*/ _jsx(\"strong\",{children:\"promotional videos\"}),\" as the crisp suit and firm handshake that first presents your business to your potential customer.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"A favorite for trade show booths and in introductory newsletters, promotional videos make for powerful icebreakers. Therefore, they make your potential clients aware of your company, your expertise, and the essence of your offerings. Typically lasting 30 to 60 seconds, promotional videos consist of a quick, eye-catching narrative format. As a matter of fact, of all of the B2B marketing videos this is one most often calls for a higher level of production value.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Promotional videos certainly make great YouTube pre-roll ads, programmatic ads, and content for social media. Moreover, coupled with a well-structured distribution strategy and a boosting budget, promotional videos will make your brand stand out among competitors.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But if you\u2019re talking to investors, then what you need is a \",/*#__PURE__*/ _jsx(\"strong\",{children:\"sales tape\"}),\". It includes a product overview, potential markets, and investment opportunities, making the video a bit longer. Since sales tapes usually include confidential business development information, these don\u2019t call for the distribution plans of teaser videos. However, both promotional videos and sales tapes have the power to keep your company top-of-mind when decision time rolls around.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Build interest with an EXPLAINER VIDEO\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019ve played your cards right, your potential client is impressed and intrigued by your promotional video. Now that you have their ear, we can move to the consideration phase of the business development cycle. The goal here is to help clients visualize their business benefitting from your offerings with an explainer video.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This type of video highlights your value proposition, so this is your time to SHINE! Therefore, showcase and clearly explain the features and practical benefits your business offers. Explainer videos are typically two to five minutes long and feature content such as product demos, unboxings, and walk-throughs.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In order to make the most out of your explainer video, understanding how you will distribute it is key. In other words, if you\u2019re presenting the video to a client face-to-face, you\u2019ll have a captive audience. But in many cases, \",/*#__PURE__*/ _jsx(Link,{href:\"https://outsmartlabs.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"you\u2019ll have to rely on a solid search engine optimization and web marketing strategy.\"})}),\" Therefore you must leverage these tools to ensure that your video reaches your lead at the right time.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"To maximize your exposure, these videos need to be front and center! Place them:\"}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"at the top of your company\u2019s website,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"featured on the business\u2019 YouTube profile,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"next to product descriptions in online stores such as Amazon,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"as featured content on company social media profiles,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"in the company website\u2019s blog posts or web articles.\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Since explainers are highly informational, make sure you keep your audience engaged by emphasizing the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"value\"}),\" this will create for your clients.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"h2\",{children:[\"Clinch a lead\u2019s decision to choose \",/*#__PURE__*/ _jsx(\"em\",{children:\"you\"}),\" with a TESTIMONIAL\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You\u2019ve made a killer first impression, your offerings look top-notch, and your client is \",/*#__PURE__*/ _jsx(\"em\",{children:\"pretty\"}),\" sure your services can satisfy their needs. Now that they\u2019re flirting with the idea that your business is a perfect match, how do you get them to pull the trigger? Solidify your credibility and lock them in with a \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/film-your-testimonial-video-following-these-easy-steps/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"testimonial video\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Testimonial videos are powerful B2B marketing videos that recount your success stories. By showing how good your offering has been to your past and current clients, you can assure skeptical leads that they won\u2019t regret choosing you.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Showcasing testimonials and positive reviews is a simple way to put a satisfied customer\u2019s experience front and center without necessarily requiring a big investment. But if you really want to take it to the next level, a \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/case-study-my-go-to-template-for-showing-a-success-story/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"case study\"})}),\" is a more complex narrative. Case studies outline the challenge your client had, how your offering provided a solution and the ultimate payoff of your work. Here, a video that exhibits your leadership, your team, and most importantly, your philosophy, can move the needle in a decisive way.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Continue to nurture your clients by building LOYALTY\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you\u2019ve made your sale, you may want to encourage repeat buying, assure other skeptical customers, or be filed away as a contender by future clients. Regardless of your primary goal, you must keep your company \",/*#__PURE__*/ _jsx(\"strong\",{children:\"top of mind\"}),\" in your audience. \\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This requires some delicate strategizing for your b2b marketing videos, because sell, sell, sell, can end up being a turn-off! Nothing elevates your brand like making a personal connection that positions you as \",/*#__PURE__*/ _jsx(\"em\",{children:\"part of the community\"}),\". To make videos that nurture existing and potential client relationships, create engaging or entertaining content that reflects \",/*#__PURE__*/ _jsx(\"strong\",{children:\"your brand values.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some ideas for videos that build loyalty include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"branded content videos,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"news segments about the company\u2019s day-to-day,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"video blogs,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/live-streaming-learn-how-it-works-to-promote-your-business/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Livestream videos,\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Influencer partnership content.\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Make sure you position your company as a community in and of itself! Moreover, it \",/*#__PURE__*/ _jsx(\"em\",{children:\"really\"}),\" helps to focus on your company culture and mission to drive the stories you tell.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Planning goal-oriented marketing content\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A bullet-proof business development strategy pushes for expansion by seeking to build lasting client relationships. So, remember that every marketing video is a different stepping stone to a lasting client relationship. Therefore, you must begin with an effective game plan to create videos that guide leads through the sales process smoothly.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To carefully plan your content for each part of the sales process, check out my article on \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/creating-video-content-in-a-few-essential-steps/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"planning and creating engaging video content\"})}),\". This will help you build strong foundations for a progressive outreach effort.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You know video is my passion, and I love to help people leverage visual media to support their businesses. \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20Slideshow%20Presentation\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\" about how you can make B2B marketing videos that work for YOU!\"]})]}),z73Iw8W3B:\"B2B marketing videos for business development strategies\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/d5YyCwSgqrmXIB7oodp1Y71OOo.jpg\",srcSet:\"https://framerusercontent.com/images/d5YyCwSgqrmXIB7oodp1Y71OOo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/d5YyCwSgqrmXIB7oodp1Y71OOo.jpg 800w\"},'Graphic Thumbnail with title \"A slideshow presentation that persuades\"'),id:\"lmHv6lmnk\",LXPPb0mj_:\"how-to-make-a-slideshow-presentation-that-persuades\",MJoGirltk:\"2020-07-29T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Let\u2019s be realistic: most people have busy minds with short attention spans. When giving a slideshow presentation, being able to keep your audience engaged is a no-brainer if you want them to even \",/*#__PURE__*/ _jsx(\"em\",{children:\"consider\"}),\", let alone be \",/*#__PURE__*/ _jsx(\"em\",{children:\"convinced\"}),\" by your message. But with the rise of modern and easy-to-use presentation software, the days of clunky, text-only slides are long gone. Today, you can have an epic presentation deck that guides your presentation as you \",/*#__PURE__*/ _jsx(\"strong\",{children:\"show data, charts, and visual content that supports your pitch\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In my years of experience creating marketing pitches for my clients, I can vouch for the power of a well-used slideshow. The purpose of these sales decks is to present facts in a clear and memorable way with a compelling visual narrative.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"However, slapdash slideshow presentations can have the crippling drawback of being long and \",/*#__PURE__*/ _jsx(\"strong\",{children:\"boring\"}),\". In this article, we\u2019re going to talk about how to build an engaging and relevant deck.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"For this, I invited Paris Sims, a dear friend and expert presentation design specialist and storyteller. With Paris\u2019 expert advice, we\u2019ll go through some vital presentation tips so you can make a presentation deck that really persuades!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Creating your slideshow presentation strategy\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As with any marketing material, content is king! Coming in with a clear backbone and structure for your message is critical for a convincing presentation deck. When I asked Paris about the part of his strategy for standout presentations, his answer gave me d\\xe9j\\xe0 vu: It\u2019s the same as the first step in\",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/creating-video-content-in-a-few-essential-steps/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\" creating engaging video content!\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Paris said, \u201CLike with any other communication tactic, your creative strategy must begin with \",/*#__PURE__*/ _jsx(\"strong\",{children:\"figuring out the purpose of your content.\"}),\" Be clear about what you want to accomplish \",/*#__PURE__*/ _jsx(\"em\",{children:\"before\"}),\" you start deciding on what content you want to show.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Paris expanded on this by highlighting an often-misunderstood quality of presentations:\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"\u201CYou should keep in mind that \",/*#__PURE__*/ _jsx(\"strong\",{children:\"the purpose of a presentation is to \"}),/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"persuade\"})}),\", not to share information. Informing usually involves a lot of technical information, long copy and charts that are best read versus presented.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just like video, presentations MUST be founded upon a strong purpose that dictates its structure. With a strong purpose and narrative backbone in place, we can begin to plan your presentation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Laying out a slideshow presentation\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Ok, so we have purposeful message. We\u2019re sitting in front of our computer and ready to dive into our presentation software. But how can we structure our presentation deck in a way that actually makes people \",/*#__PURE__*/ _jsx(\"em\",{children:\"care\"}),\"? When I asked Paris about his strategies for making a slideshow persuasive, I again found that his answer mirrored my strategy for video content.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"He said, \u201CPersuading involves \",/*#__PURE__*/ _jsx(\"em\",{children:\"storytelling\"}),\" and building emotional connections to drive action.\u201D As an expert in visual communications, I can totally get behind the idea that slideshow presentations need a \",/*#__PURE__*/ _jsx(\"em\",{children:\"narrative\"}),\". Stories evoke an engaging, emotional reaction in slide shows just like video!\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Paris highlighted how crucial it was to start with a story, \u201CIf the \",/*#__PURE__*/ _jsx(\"em\",{children:\"narrative\"}),\" is well-thought-out, the \",/*#__PURE__*/ _jsx(\"em\",{children:\"design\"}),\" that supports it will be stronger and more purposeful.\u201D\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But how can you make your sales pitch into a story? Paris suggests thinking of your presentation like as the \",/*#__PURE__*/ _jsx(\"em\",{children:\"story arch of a movie\"}),\":\"]}),/*#__PURE__*/ _jsxs(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Begin with an introduction that humanizes your situation or message in a personal way.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Build up to the solution for your situation with supporting information and details. It\u2019s a bit like building to the climax of a movie!\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Present your purpose as your solution, or \u2018movie\u2019 climax.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Wrap it up with a satisfying resolution that clearly reinforces your main takeaway.\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keeping this narrative mentality throughout your process is critical to finding a structure that works! But even with an engaging structure, you have to make smart design choices to present your story.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Nailing the timing\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A good sales video must be clear, poignant, and \",/*#__PURE__*/ _jsx(\"em\",{children:\"succinct\"}),\". This made me ask Paris if he aimed for an optimal number of slides when designing a slideshow presentation.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CThere\u2019s no magic number, necessarily. It\u2019s more about how much time you spend presenting.\u201D This made me think of pacing techniques in video, where you capture attention by showing different images or scenes in quick succession. Same applies to slideshow presentations. As you advance your pitch, you should follow each point with a meaningful slide.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To keep your presentation dynamic, you need to have slides that can be understood quickly. How do you do this if you\u2019re not a designer?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Design tips for a captivating presentation deck\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When I asked Paris if he had any tips for non-designers who want to balance slides with text, he was quick to say, \u201CImages are ALWAYS best. The Picture Superiority Effect is REAL.\u201D No surprise there; a picture\u2019s worth a thousand words, right?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Paris added that this has to do with how people process information, saying \u201CPeople think in pictures, not in words. So, always err on the side of having way more pictures than words. No one wants to have to read slides.\u201D\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"I should add here that not all narratives are created equal. Sure, we\u2019re trying to emulate the engaging narrative of a movie and a single image as a slide looks striking. Nevertheless, a chart is a chart, and in business pitches, numbers \",/*#__PURE__*/ _jsx(\"em\",{children:\"matter\"}),\". Leverage the features of your presentation software to create the slide you actually need.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When using charts, just make sure you keep them \",/*#__PURE__*/ _jsx(\"em\",{children:\"as simple as possible. \"}),\"Do this by using:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"a distraction-free background\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"simple, contrasting colors\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"simple fonts\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"A clear visual hierarchy to guide a viewer\u2019s eye\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So don\u2019t have too many visual elements competing for attention. You\u2019ll want to share these valuable data points in a way that doesn\u2019t confuse viewers or make you lag on your pacing. \\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Using motion graphics and video on your presentation deck\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As a video producer I know animations, visual effects, and even sounds can be effective tools to transition throughout a visual narrative. But with so many of these features available in presentation software, I was curious about what Paris thought about using them in the context of a slideshow presentation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He said, \u201CAnimations can help your presentation as long as you use them purposefully. Always have a reason for every animation or slide transition. Don\u2019t get too crazy.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When talking about using video in a presentation, he reiterated the importance of staying focused. He said it was ok to use videos, \u201Cas long as they help reinforce the purpose of your presentation.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As long as they\u2019re used purposefully, a video can help you illustrate complex concepts in a matter of seconds. As a result, this makes it a little easier for the presenter to make a point.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Presentation Software, tools and creation methods\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With your ideas, structure, and design in place, you\u2019re ready to choose your weapon! The first thing I asked Paris in regards to this was: should you buy a template or hire a pro?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CSo, I should let you know I\u2019m not a fan of templates. It forces the presenter to try and shoehorn what they want to say into a design space, versus designing according to what the presenter wants to get across.\u201D So again, content is king!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CHaving a consistent look and feel is definitely a good thing,\u201D Paris added, \u201Cbut I\u2019d suggest developing what you want to say first and then hiring a good presentation designer to visually bring that to life.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Speaking of a DIY approach\u2026\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Which presentation software is best?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The most popular names today in presentation software are Microsoft PowerPoint, Apple Keynote and Prezi. When I asked Paris what he preferred he said, \u201CIt totally depends on what translates your story the best. Each has its own strengths.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For these big three, Paris said:\"}),/*#__PURE__*/ _jsx(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://office.live.com/start/powerpoint.aspx\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"PowerPoint\"})})}),\" is pretty well-rounded and user friendly.\"]})})}),/*#__PURE__*/ _jsx(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.apple.com/keynote/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Keynote\"})})}),\" has really high production animations/transitions and is typically used a lot by industry pros who have big stage shows.\"]})})}),/*#__PURE__*/ _jsx(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://prezi.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Prezi\"})})}),\" is nice for more interactive presentations where you may not necessarily need to move linearly.\"]})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Figure out which strength best works for what you want to get across.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"*A side note for people making virtual presentations in the age of social distancing: Prezi has gone one step further by providing presentation tools presenters can use live during their Zoom or Google Hangouts! This can be a powerful way to command attention as the presenter and support your message with overlay graphics.\"}),/*#__PURE__*/ _jsx(\"img\",{alt:\"A person smiling for the camera\\n\\nDescription automatically generated\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wbSIXCDyRKrLJOQAwrK1c1VI.png\",\"data-framer-height\":\"534\",\"data-framer-width\":\"936\",height:\"267\",src:\"https://framerusercontent.com/images/wbSIXCDyRKrLJOQAwrK1c1VI.png\",style:{aspectRatio:\"936 / 534\"},width:\"468\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Live graphics presentation during a Zoom call using Prezi. \\xa9Prezi Inc.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"What does a perfect slideshow presentation look like?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"I\u2019m certainly not suggesting you aim for perfection. However, there are some excellent examples out there that will only point you in the right direction. To browse through some strong and slickly designed presentation deck examples, Paris recommends using noteandpoint.com.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now, if you\u2019re looking for inspiration for flawlessly designed and presented slideshows, take a look at some of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=wFTmQ27S7OQ\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Apple\u2019s keynote presentations\"})}),\", or this \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=ltelQ3iKybU\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"TED Talk\u2019s \"})}),\"powerful visual narrative. These larger-than-life presentations stand out for their simplicity and sophisticated graphics.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"While these decks are truly captivating, take careful note of how in these presentations the SPEAKER carries the responsibility of transmitting the message, while the SLIDESHOW is there to support the purpose of the concepts. Using minimum text and often just one single image per slide, most of these slides would be meaningless if the presenter is not well prepared to explain them. It takes a great pitch along with strong speaker notes (or even a teleprompter) for a speaker to nail this kind of presentation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Tips for delivering your slideshow presentation\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"How the presentation will be shown, as well as your audience, matters. If you\u2019re going to be speaking for a while, Paris says, \u201CLonger presentations are best broken up by engaging the audience with questions or some other form of audience participation throughout.\u201D\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019re going to present to a client face-to-face, write strategic speaker notes that include reminders to stop to engage with the audience. Don\u2019t leave the questions for the end! In this article by Juraj Holub from Slido he discusses how \",/*#__PURE__*/ _jsx(Link,{href:\"https://blog.sli.do/what-is-conversational-presenting/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Conversational presenting\"})}),\" is an effective method in which presenters constantly engages the audience. By interacting with them throughout, it transforms what could be a rigid monologue into a meaningful dialogue.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Wielding this powerful communication tool\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Well-executed slideshow presentation can be your secret weapon for an engaging and persuasive presentation. But just like a real weapon, it can hurt you more than it helps you if you don\u2019t use it correctly.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Remember that digital presentations are powerful communication tools that can help you persuade your audience with organized ideas. But they are TOOLS, so you must have a clear idea of your purpose, message, and story \",/*#__PURE__*/ _jsx(\"em\",{children:\"before\"}),\" you use them! \\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"And of course, don\u2019t forget to check your spelling and grammar!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"I know weaving your message into a compelling visual narrative can be difficult for a slide show. Don\u2019t hesitate to \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20Slideshow%20Presentation\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\" about how you can manage this.\"]})]}),z73Iw8W3B:\"How to make a slideshow presentation that persuades\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/W9opyooIzX16zNisiffepj1A.jpg\",srcSet:\"https://framerusercontent.com/images/W9opyooIzX16zNisiffepj1A.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/W9opyooIzX16zNisiffepj1A.jpg 800w\"},'Graphic Thumbnail with title \"Livestreaming to stay on your audience\\'s radar\"'),id:\"HZSRxgIR1\",LXPPb0mj_:\"live-streaming-learn-how-it-works-to-promote-your-business\",MJoGirltk:\"2020-07-21T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"With live streaming, your client relationships don\u2019t have to go cold just because you can\u2019t meet people in person these days. Live streaming has recently skyrocketed as a versatile new communication method with integrations in a variety of platforms. This valuable tech tool can go beyond helping you weather the storm. By broadcasting live to your audience, you can actually \",/*#__PURE__*/ _jsx(\"em\",{children:\"develop\"}),\" your customer relationships while maintaining a safe distance!\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But don\u2019t be scared of the big word: live streaming just means to \u201CGo Live,\u201D and it doesn\u2019t have to be a technical challenge. With all the platforms that now offer this tool, all you need is your desktop camera or smartphone to put your brand out there. Regardless of whether your audience is active on \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.instagram.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Instagram\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.facebook.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Facebook\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.linkedin.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"LinkedIn\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.tiktok.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"TikTok\"})}),\", or via webinars like\",/*#__PURE__*/ _jsx(Link,{href:\"https://zoom.us/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\" Zoom\"})}),\" and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.webex.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Webex\"})}),\", going live is a great way to reach your clients!\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The contents of a live stream should be all about offering value to your audience. So before you start, consider: what would my audience want to hear about? Is there anything I can help them learn? Are there any trending topics that can make for an \",/*#__PURE__*/ _jsx(\"em\",{children:\"interesting\"}),\" conversation?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Live streaming presents a priceless opportunity to inform your audience, stay on their radar, and even attract new customers! So, while it may be a bit scary to put yourself out there, having a solid plan before going live will make the experience worthwhile. Here are a few tips and tricks to show you how live streaming works and how best to leverage this powerful tool.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Ideas for live streaming\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Invite an expert to offer viewers business insights\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Put somebody else in the hot seat! Interviewing an expert in your field offers a fantastic opportunity for offering viewers an insider\u2019s perspective. Prepare questions that will give viewers valuable insights into your business and your industry. Your viewers will thank you for the tips, and you\u2019ll position your business as one that works with some of the best in your field.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You can also take a \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/case-study-my-go-to-template-for-showing-a-success-story/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"case study\"})}),\" and make it the focus of your livestream. Lean on the good word of your satisfied customer to help you illustrate a project you delivered.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Answer questions and interact with your viewers\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Better known as \u201CQ&A\u201D, live streaming a question and answer session with your customers can offer a fantastic opportunity to interact with your client base and inform them about your products or services in a personable way. While you wait for your audience\u2019s inquiries to start rolling in, begin by answering some frequently asked questions. After your broadcast ends, the resulting video can make for highly informative content for you to share across your business platforms. Think of it as a chance to take your customers behind-the-scenes of your business.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Put your products or services front and center\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Live streaming can be a fun and interactive way to demonstrate how your products and services can create value for your customers. By explaining your methods and showing your product or services in action, you can help your customers picture themselves benefiting from your offerings. As you broadcast, fielding questions that roll in about the ins and outs of your products is sure to engage your existing and potential customers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Offer viewers an expert tutorial\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By live streaming a tutorial, you can contribute practical knowledge that will captivate your audience. You won\u2019t only be enticing viewers with the promise of learning a useful new skill, this will also serve to accentuate your position as a knowledgeable expert in your field.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Take it up a notch and host a virtual event\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you can\u2019t host an in-person event, you can host a live event online and make your audience feel like they\u2019re at the center of the action \u2013 no matter where they are around the globe!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"While organizing a live event is different from putting together an in-person conference or expo, the core management activities remain the same: secure a platform, send out invitations to potential attendees, line up panelists and experts, create an agenda for the big day, and maybe even send out goody bags! You can coordinate roundtable panels, one-on-one networking meetings, and even offer virtual booths for your exhibitors. One platform that offers an excellent solution for this is \",/*#__PURE__*/ _jsx(Link,{href:\"https://hopin.to/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Hopin\"})}),\", which is an online venue for virtual events.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Tips on how to go live:\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Use strong internet connection and have quality streaming software and hardware\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You should know how to broadcast high-quality video to represent your high-quality business. To ensure an uninterrupted stream and smooth video, go live using a dedicated internet connection or Wi-Fi instead of cellular data. If a wired connection is not possible, try to set yourself up wherever the Wi-Fi connection is the strongest. Also, test your live broadcast to make sure your devices can deliver a high resolution stream. Keep in mind that as with all of your content, your live broadcasts represent your brand!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Prep your video and sound:\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A shaky camera may give your viewers motion sickness before they can even hear your message! Play it safe by using a tripod or phone mount if you have one. If you don\u2019t, prop your phone up against a wall or another firmly placed object where it won\u2019t be jostled during your broadcast.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Similarly, audio is critical for your message to come across clearly. Choose a space that\u2019s quiet and, if you can, set up a microphone for your live stream. If you don\u2019t have a microphone, I\u2019ve found that cordless Bluetooth headphones generally record decent sound without the white noise of a cord rubbing across clothing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Interact with your viewers\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Make your audience members feel like they\u2019re in the room with you! A one-sided monologue isn\u2019t really how live streaming works. You want to seem accessible as well as personable. Respond to your viewers\u2019 questions and comments during your broadcast, but do your best to stay on topic.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Give your viewers a heads up and give them time to tune in\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To get more viewers, post an announcement about your live stream event ahead of time. Try creating an event on Facebook or posting an Instagram story with a countdown sticker. It\u2019s a good idea to announce your live stream on multiple platforms so you can cast a wider net for a lively and interactive broadcast. Also, while you could go live for just a handful of minutes, staying live for at least five minutes will allow more users to catch you live.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Save your video after live streaming\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once you\u2019ve thanked your audience and concluded your broadcast, save your video! This will make for valuable content to share across your media platforms, so those who didn\u2019t get to tune into your live broadcast can still learn about your business and stay on the lookout for your future posts. You can even leverage past live streams as content for your future posts!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Lights, camera, action!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Don\u2019t be shy! Now that you know how live streaming works, figure out which live streaming platform is best for you! Use whatever platform your business gets the most engagement from. Don\u2019t forget to thank your attendees for being part of your live stream!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To prepare for your live stream, it may be useful to review my guide for \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/film-your-testimonial-video-following-these-easy-steps/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"filming your own content\"})}),\". The guide covers essential steps like preparing your message, finding the right place to film, getting ready to be on-camera, and anticipating issues to reduce your anxiety during your live broadcast.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have any trouble following these tips, \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20Livestream\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\". Have fun!\"]})]}),z73Iw8W3B:\"Live streaming: learn how it works to promote your business\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/y5zS7yyIPIM4tejS1cwRuwgVns.jpg\",srcSet:\"https://framerusercontent.com/images/y5zS7yyIPIM4tejS1cwRuwgVns.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/y5zS7yyIPIM4tejS1cwRuwgVns.jpg 800w\"},'Graphic Thumbnail with title \"Showcase your expertise with a case study\"'),id:\"Pttf1Z9XD\",LXPPb0mj_:\"case-study-my-go-to-template-for-showing-a-success-story\",MJoGirltk:\"2020-06-23T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are times your business completes a project that turns out so well, you can\u2019t help wanting to brag about it. Nothing wrong with that! A \",/*#__PURE__*/ _jsx(\"strong\",{children:\"case study\"}),\" is a great tool for showing the ins and outs of your success story.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In my experience working with \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/digital-content-creators/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"business development teams\"})}),\", potential clients expect to examine your value proposition though real-life examples. A case study offers an in-depth analysis of how you navigated a particular challenge and got the job done.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"A case study can tell a story that resonates at a personal level\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To go beyond just presenting your methods and results, how do you want to be \",/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"perceived\"})}),/*#__PURE__*/ _jsx(\"strong\",{children:\"?\"}),\" A well-executed case study demonstrates authority, positioning you as a leader in your industry. It showcases your expertise, innovation or unconventional problem solving.\\xa0 But a case study shouldn\u2019t be a rigid and monotone laundry list of facts. Through storytelling you can convey an emotional narrative that persuades others to \",/*#__PURE__*/ _jsx(\"em\",{children:\"trust\"}),\" you. Doing it right can set up a strong foundation for a meaningful relationship with your future client.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Building a case study for your business:\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now, a case study can be produced in many formats. However, in the spirit of starting off with a BANG, I consider video to be hands down the best method. Audiovisual presentations are engaging, immersive, and accessible, so they make an outstanding complement to any sales pitch.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In essence, a case study is a narrative that outlines:\"}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"a business challenge,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"the methodology behind its solution, and\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"the results it produced over time.\\xa0\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The following practical guide breaks down these steps in chronological order to help you create an engaging case study in video format.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1: Introduce your company\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"We all know what a weak\\xa0 handshake can do for a personal first impression. A droning case study can do the same when you introduce your business! You\u2019ll want to begin your marketing case study with the positive high energy of a big smile and a firm handshake. The best way to do this is to open with a 10-15-word elevator pitch or company tagline. Regardless of who watches your video, you can\u2019t assume they know exactly what you do. Opening with this explanation positions your business and gives you control over how it\u2019s perceived.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Look for ways to highlight positive aspects of your business in your introduction. For example, you may want to praise your business development team or emphasize your fast turnaround times. Leveraging an ultra-focused business summary sets the tone before you dive into \u201Cthe challenge.\u201D\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Finally, complement this elevator pitch with a unique and memorable visual element such as an animated logo or motion graphic.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2: Lay out the business challenge and stakes\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now that you\u2019ve captured your potential client\u2019s attention, you can dig into your success story. In the second section, you\u2019ll show your viewer how the project started and the opportunity it presented for your business. Begin by explaining the problem your client was trying to solve or the results they hoped to achieve.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Be strategic with this description by keeping the conclusion section in mind as you structure it. You need to be sure that your initial challenge is consistent with the results you\u2019ll present at the end of the case study.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bonus: Adding a little flare of drama is tricky; you shouldn\u2019t be misleading! Yet if you do it well and set up high stakes at the beginning, it will make your results POP at the end! Think contrast: starting with \u201Cwe were told it was impossible,\u201D and ending with \u201Cbut we did it!\u201D makes for an underdog success story worth cheering for.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Take it up a notch by bringing the client in\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consider asking the client you served in your case study to get involved in the production of your video. You can seriously bolster your credibility by featuring a satisfied customer endorsing your services. It can be a short, recorded testimonial of the client quickly summarizing the challenge they faced. This establishes from the get-go that the satisfied client endorses your case study. We\u2019ll dig into how to get the most out of your testimonial later.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3: Offer context and show related data\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Providing context is vital to the impact of your case study because it offers perspective. Focus on leveraging the elements of your success story that emphasize your stakes, such as:\"}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"the project\u2019s audience,\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"the market,\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"your resources,\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"your competition,\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"the timeframe, etc.\\xa0\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you present these variables clearly, your future client will be able to imagine themselves as the subject of your \",/*#__PURE__*/ _jsx(\"em\",{children:\"next\"}),\" success story. So, dig in! Gather relevant data such as charts, analyses, insights, metrics, or even social media screenshots.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now, remember that in marketing, presentation is everything! How you display these stats can make or break your viewer\u2019s engagement. Use animation or a similarly appealing method to display these assets in a way that illustrates the ins and outs of the campaign. Avoid fluff! Only use data that highlights your results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4: Dive into your solution and prove you can solve a problem\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s time to showcase your recipe for success! This is where your business\u2019 team will take the spotlight. This section represents the core of your message \u2014your value proposition\u2014 so be thorough! Begin by \",/*#__PURE__*/ _jsx(\"strong\",{children:\"listing all the\"}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"goals you set out to achieve\"}),\". As I mentioned before, keep in mind that you\u2019ll need to show results for those goals in your conclusion.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Then,\",/*#__PURE__*/ _jsx(\"strong\",{children:\" introduce the methodology behind your solution. \"}),\"Don\u2019t be afraid to toot your own horn!\",/*#__PURE__*/ _jsx(\"strong\",{children:\" \"}),\"Talk about your innovative approach and willingness to take risks to achieve success. Get them excited!\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once you\u2019ve established the mentality behind your methods, define the system you put in place to solve your client\u2019s challenge. Prove you went the extra mile, stress your commitment to delivering results, and prominently showcase your problem-solving skills.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To illustrate your game plan, \",/*#__PURE__*/ _jsx(\"strong\",{children:\"divide your procedure into chronological phases\"}),\". Outline how each key moment led into the next, explaining the mechanics and logic behind each phase.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bolster this section by including any media you may have captured throughout your project. For instance, if you have pictures, time-lapses or videos, consider incorporating them into your narrative. Find clever ways to illustrate the more abstract elements of your story. Creativity is the name of the game!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5: Showcase your success story results\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019ve played your cards right, your viewer will be enthusiastically thinking \u201Cshow me the money!\u201D when you\u2019ve reached the conclusion of your success story. Now that you\u2019ve revealed how you paved your way to success, pore over your results! This section should thoroughly illustrate the outcome of each goal you set out to achieve. These \",/*#__PURE__*/ _jsx(\"em\",{children:\"must\"}),\" be meticulously backed up with solid data.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Data makes the success of your case study tangible and real, so metrics and statistics \",/*#__PURE__*/ _jsx(\"em\",{children:\"really\"}),\" matter. I\u2019m talking before and after comparison charts, return on investment figures, market share growth, PR & social media mentions, illustrating a timely and budget-friendly finish, etc. These stats represent your success, so make them exciting! Where possible, create motion graphics to illustrate these insights.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Put your gratified client front and center\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customer testimonials go here. There\u2019s nothing like a glowing client recommendation to convey credibility. Having this in your video really closes the deal. Feature your client verbalizing how your ingenuity impacted their business, reaffirming your reliability as their company\u2019s partner.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In my experience, guiding your customer testimonial is vital. Although it may seem forceful to \u201Ctell\u201D someone what to say, I always prepare a list of questions that will likely result in flattering answers from customers. A testimonial may also give the endorser valuable exposure, so bring up the advantages of endorsing you. If they record their message without a professional crew, share these \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/film-your-testimonial-video-following-these-easy-steps/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"tips to record their own testimonial\"})})})}),\". In order to avoid any bitter surprises, I strongly suggest having your client sign a release before making their testimonial public.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6: Close with a big punch\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"To wrap up your case study, highlight your value proposition as you summarize how you solved the initial challenge. The conclusion is all about indicating that you are poised to win, so your viewer has a first-rate impression of your business and of your problem-solving skills.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As I said in the beginning, a case study should be a story of thought leadership, innovation and unconventional problem solving. Lock in your viewers\u2019 high regard and make it clear that you\u2019re always keen for a challenge.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Considerations for building a great case study:\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"-Voice and Tone\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Don\u2019t forget to spice up your storytelling. Pick an active voice and don\u2019t use complicated jargon and buzzwords \u201Cjust because.\u201D To avoid sounding like a robot, aim to tell the story with a conversational tone. This is key to keeping the energy high during your video. More relatable = more engagement!\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"-Length or duration\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In my experience, even the most complex of projects can be presented in three minutes or less. When you\u2019re concise, your viewers are more likely to connect and pay attention.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"-Define the look and feel\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While staying on brand, a case study should feel like it took place in the real world. Beware of relying on boring and clich\\xe9 stock video, graphics, or icons. The same applies for music and sound design.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Make sure you\u2019re purchasing licenses for all of your media elements. I always find great stock video at \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.videoblocks.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"videoblocks.com\"})}),\" and fantastic music tracks from \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.premiumbeat.com/home\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"premiumbeat.com\"})}),\". But for a more in depth look at libraries out there, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.avasam.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Avasam\"})}),\" recently shared this article about \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.avasam.com/free-stock-video-websites-to-source-great-footage-in-2020/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"free stock video websites to source great footage in 2020\"})}),\". There\u2019s a misconception that since a case study is an \u201Cinternal\u201D piece, you can get away with using any applicable material you come across the internet. However, beware of breaking the law. Using unlicensed media can result in your video being taken down, a copyright infringement, or worse\u2014 a lawsuit.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"-Voice over\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Who\u2019s going to narrate your video? You may choose to appear in the video yourself, but a common practice is to hire professional voice over talent. You could also choose to combine these options. I usually prefer to use a professional voice over because aside from the sleek sophistication it adds, it also guarantees proper pronunciation and diction. I always find great professionals to work with that fit my budget at \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.voices.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"voices.com\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"-Offer subtitles or captions\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As a native Spanish speaker, I always like to watch movies in English with subtitles to ensure that I\u2019m not going to miss anything. The same applies for marketing pieces. Subtitles can make your content accessible to multinational audiences and also boost your message clarity for your English-speaking audience.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Subtitles also allow the video to be watched with the sound off \u2014a particularly useful tool for when your video is shared on Social Media. For all the benefits they offer, adding .srt captions to a video is cheap and easy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bottom Line\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A case study is a critical part of a well-rounded marketing strategy. From a funding point of view, they are key assets for motivating future investors. From a PR perspective, case studies are usually an industry requirement for award shows and for your company\u2019s work to be reviewed by judges and panels of experts. Building credibility plays a vital role in making your sales plan a reality. A strong case study can be a powerful instrument for communicating trustworthiness.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember, a case study doesn\u2019t have to be flashy, but it does need to comprise persuasive storytelling. Additionally, taking your customer\u2019s business needs into consideration and reflecting them in your problem-solving strategy is imperative for making your success story relevant to your audience.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have any trouble following these steps, \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20building%20a%20Case%20Study\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\". Have fun!\"]})]}),z73Iw8W3B:\"Case study: my go-to template for showing a success story\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/IqUqBJ0y1pcX4VEWc9ATz0LjOo.jpg\",srcSet:\"https://framerusercontent.com/images/IqUqBJ0y1pcX4VEWc9ATz0LjOo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/IqUqBJ0y1pcX4VEWc9ATz0LjOo.jpg 800w\"},'Graphic Thumbnail with title \"A persuasive cover letter\"'),id:\"VP6bfeJK9\",LXPPb0mj_:\"cover-letter-examples-and-tips\",MJoGirltk:\"2020-06-02T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019ve all been there\u2026 the process of finding a job is exhausting. Among so many capable jobseekers, how can a professional stand out? In my experience, a unique cover letter can go a long way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Where a resume is a chronological outline of a candidate\u2019s career and capabilities, a cover letter presents the opportunity to show off your personality and drive. This combo should build a strong case of why the hiring company should take a chance on you.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But while many roll their eyes at it, a cover letter is still a valuable tool for small and medium companies to screen candidates. As a project manager at \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Andromeda\"})}),\", I receive lots resumes from professionals, and I always wonder how they\u2019d adapt to the team. We\u2019re a small company, so skill is as important as character. In fact, if I receive resumes from two equally qualified candidates, I will favor the one that sent a genuine cover letter.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If I get a letter that begins with \u201CTo whom it may concern\u201D that\u2019s automatically a turn-off. To me, a cover letter should be more than just a one-size-fits-all professional bio. So, if your cover letter looks just like your resume \u2013 but narrated \u2013 you\u2019re missing the point. To me, a convincing cover letter articulates how a candidate plans to become an asset to the company and help them achieve their business goals.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A good cover letter should also be easy to read. As it turns out, a good narrative sparks interest, so \",/*#__PURE__*/ _jsx(\"strong\",{children:\"storytelling is key\"}),\". A compelling message relies on the choice of language and rhythm. Doing it right takes practice, so following a base structure helps. I should know because I\u2019ve helped friends navigate a job hunt \u2013 and it ain\u2019t easy to get started. This is why I decided to put together this guide to tackle your cover letter.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Tips for making a great first impression\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So, what does a persuasive cover letter looks like? It\u2019s a unique document, customized to a certain job opening, at a single company. In other words: \",/*#__PURE__*/ _jsx(\"strong\",{children:\"no copy-paste\"}),\". The cover letter is the opportunity in your application to \",/*#__PURE__*/ _jsx(\"strong\",{children:\"use emotion\"}),\". Highlight your ingenuity and determination\u2026 Get inspired!\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Use your own voice\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Avoid using a stiff tone that comes across mechanical and unauthentic. Pick a writing style that sounds like you, but that\u2019s not too casual. The key is to \",/*#__PURE__*/ _jsx(\"strong\",{children:\"mix great energy with professionalism in your cover letter\"}),\". Similarly, pay close attention to the words you choose, as they can make your letter harder to read. Limit difficult words to make your text more conversational. Also, use key words where they make sense, not \u201Cjust because\u201D. Same applies to trendy buzzwords!\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Pitch yourself right\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Your first paragraph \"}),\"should be short and impactful, like a firm handshake. Start by introducing yourself, leveraging your elevator pitch. Indeed.com has a great article on\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"how to write an elevator pitch\"})}),\".\\xa0Think about \u201CWhat unique value can I bring to the table?\u201D And, if you can enrich a conversation by bringing diversity to the team, make it known!\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Follow this with a\",/*#__PURE__*/ _jsx(\"strong\",{children:\" second short paragraph\"}),\" about how you feel about this job opening. Here you can describe what benefits this job could bring you, for example how this opportunity impacts your career growth. However, don\u2019t exaggerate because you may come across insincere, and therefore kill the whole vibe. Don\u2019t worry too much about detailing your professional skills in this section since you\u2019re already submitting a resume. Use your cover letter to get your personality and energy out there.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Learn about the hiring company\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The\",/*#__PURE__*/ _jsx(\"strong\",{children:\" body of your cover letter\"}),\" should articulate how you plant to become be an asset to the company \u2013 not the reasons why this is a good job for you. Start by breaking down the job description. For each requirement think of a short anecdote about how you have solved problems using that skill or expertise. Above all, explain how you can be absorbed into the team.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Research the hiring company\u2019s track record, their philosophy and culture, their client base, or awards they\u2019ve received. Explain why you think this company is remarkable in the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"paragraph before ending your letter.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"For your last paragraph, \"}),\"close with a compelling call to action,\",/*#__PURE__*/ _jsx(\"strong\",{children:\" \"}),\"thanking them for the opportunity and inviting them to get in touch with you if they have any questions.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Get extra points for \",/*#__PURE__*/ _jsx(\"strong\",{children:\"addressing the cover letter to the recruiter\"}),\" or the head of the department you\u2019re applying to. It may seem like a small detail, but personalizing the letter establishes a relationship between you and the hiring manager.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"No typos allowed! Proofread and get feedback\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Aside from spell and grammar check, get several eyes on your cover letter before you send it out. Have a peer or friend make sure your point gets across and that there aren\u2019t errors in it.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Big Plus: Now you\u2019re prepared for a job interview!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you play your cards right, you\u2019ll get a callback, and what you\u2019ve prepared will be useful during your interview. Writing a custom cover letter requires learning about the hiring company. Additionally, it sheds a light on the department you\u2019re applying to, and other peers you may end up working with. All this research reduces stress during your interview, allowing you to speak confidently \u2013 as you were already part of the team.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Getting on a recruiter\u2019s shortlist\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These are just a few ideas to get you started. Furthermore, your determination to get this job should be tangible, and writing a customized cover letter proves it. Use short sentences and don\u2019t overcomplicate your story. Avoid ego-trips and be selfless, because it\u2019s all about how you can help the company. Aim to leave a great impression to whoever comes across it!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"And remember, the job hunt journey will come with ups and downs. Don\u2019t be discouraged if you don\u2019t fit a certain description or didn\u2019t get the job this time. Keep a positive mindset while you navigate the hiring landscape. You can do this!!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have any trouble following these steps, \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20writing%20a%20cover%20letter\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\". Have fun!\"]})]}),z73Iw8W3B:\"Cover letter examples and tips to make you stand out\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/2sNW6PWLg4yJ7Ek4BD6iPLrUPEE.jpg\",srcSet:\"https://framerusercontent.com/images/2sNW6PWLg4yJ7Ek4BD6iPLrUPEE.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/2sNW6PWLg4yJ7Ek4BD6iPLrUPEE.jpg 800w\"},'Graphic Thumbnail with title \"Translating video content\"'),id:\"jdDGAWm9f\",LXPPb0mj_:\"video-translation-tips-for-digital-content\",MJoGirltk:\"2020-05-22T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"When your business offers marketing content to multinational audiences, a video translation is a must. But that\u2019s just a matter of translating the script text into other languages, right?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Not so much. Have you ever watched a movie dubbed from another language? The awkward wording and forced accents can make any native speaker cringe.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The backbone of a good multicultural translation is to craft a message that each audience can feel as its own. Left for last or in unqualified hands, your video translation may morph into an absurd clone of the original. Your adapted content shouldn\u2019t end up being too difficult to understand for your audience. Well translated content ensures your sales pitch remains clear in any language.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In my experience \",/*#__PURE__*/ _jsx(Link,{href:\"https://andromedavisual.com/marketing-work-and-video-production-portfolio/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"creating marketing videos\"})}),\" for American and Latin American markets, planning makes all the difference. Understanding the cultural identity of an audience allows me to be more creative and deliver a better video. There are multiple methods for getting a video translated to a foreign language depending on the budget and the timeframe.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are a few things to keep in mind when translating your brand\u2019s video content:\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"It\u2019s not about script translation, but content interpretation\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You Google \u201Ctranslation services\u201D, upload your original transcript, and voil\\xe0, your cheap translation is done. A good translation should keep the same effortless, relatable, and authentic tone. But the idiomatic expressions you\u2019re using in one language may become meaningless or confusing in a foreign language.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another option is to ask your co-worker that speaks the language to do it. While this can be an easy way out, you may end up with a mistranslation. Beyond words, your script must have the right nuances, as they can make or break a translation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Cast voices being mindful of regional accents\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Did you know that in English there are over 160 different accents? The United States alone has 27 distinct dialects (A person from New Jersey sound different than someone from Texas). Same applies for other countries. For instance, for a Brazilian audience, pick someone from S\\xe3o Paulo or Rio de Janeiro. Someone with a Portuguese from Portugal accent will sound off. A resource such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.voices.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Voices.com\"})}),\" is a fantastic tool for finding voice over talent in different languages.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Reach multilingual audiences with subtitled video content\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Re-recording voice over and customizing graphics is the best way to keep the impact of the original piece. But being 100% realistic, subtitles are a cheap and fast solution that only requires minimal post-production.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another great idea is to request your translator to provide you with an .SRT caption file to upload to LinkedIn or YouTube. It\u2019s so easy to offer subtitles without the hassle of embedding the captions onto your piece. This option is brilliant when you need the same video translation in several languages. With the click of a button, your viewers can easily switch between multilingual captions.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Offering a captions for your video also makes your content more inclusive. The words displayed with your video allows the deaf or hard-of-hearing to understand your content. According to the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.nad.org/resources/technology/captioning-for-access/when-is-captioning-required/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"NAD (National Association of the Deaf)\"})}),\" depending on what kind of program you\u2019re publishing you may be required to offer captioning to make audiovisual information accesible.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Tackle your multilingual video translation early on\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Writing your original script and its translations in tandem is hard. However, working storytelling and flow as you advance scripts in both languages allows you to tackle idiomatic expressions early on. This gives a video translation a consistent message and tone. To achieve this, have your main writer work with your translator during the scripting phase. This is great way to make sure that the ideas are fully expressed in both languages.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Translating colloquialism, slang, and jargon in multiple languages\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Colloquialisms make dialogue sound genuine. But translating idioms, figures of speech or sayings can be tricky. Achieving the same subtle sentiments in a translation requires creative skill and pop culture knowledge. Choose a translator that\u2019s a creative writer with common sense and is very familiar with regional sayings\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"in both languages\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Take the phrase \u201Croll out the red carpet\u201D, in English. To convey that idea in Venezuela, you\u2019d say: \u201Ctirar la casa por la ventana\u201D. Translated word for word, you\u2019ll get \u201Clet\u2019s throw the house out of the window\u201D, which makes no sense at all!\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Confirm you have the right wording transcription for technical terms\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"I\u2019ve witnessed how real this is across the technology and legal sectors. If your translator is a good creative writer, get an expert to confirm you have properly translated technical terms. As a matter of fact, certain terms are actually kept in English across all languages or have specific naming systems. Even mundane terms like \u201Cclick\u201D or \u201Ctap\u201D vary from country to country.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Adapt your sequence to a foreign language\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"From the postproduction and editing point of view there are two crucial things to consider, which are audio and video.\\xa0Audio wise, lengths of what you say in one language may change in another. For instance, you may remember old foreign films. Chances are sentences dubbed into English are so much shorter than what was said in the original language. When you\u2019re plotting the length of your scenes, make sure your space is long enough to insert your translated audio. This way you won\u2019t struggle to stretch video frames you don\u2019t have.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Similarly, plan ahead when designing the motion graphic text animations for your video. Make sure the lockups you have in mind for your original piece will also work in the translated language.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:\"Licensing and territories for every version of your translated video\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Define what kind of distribution platforms you\u2019re looking to upload your video to. Make sure you clear \",/*#__PURE__*/ _jsx(\"em\",{children:\"usage rights\"}),\" across all territories and for all the parts that make up your video, taking care to cover voice over, music, video, and so on. You don\u2019t want your video to be taken down because someone reported a copyright or licensing infringement.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have any trouble following these steps, \",/*#__PURE__*/ _jsx(Link,{href:\"mailto:info@andromedavisual.com?subject=Question%20about%20video%20translation\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"reach out to me with any questions\"})}),\". Have fun!\"]})]}),z73Iw8W3B:\"Video translation tips for digital content in any language\"},{aRsDZYt0I:addImageAlt({src:\"https://framerusercontent.com/images/lQy5ypBTFKDWLulGX6mRYxNvgQ.jpg\",srcSet:\"https://framerusercontent.com/images/lQy5ypBTFKDWLulGX6mRYxNvgQ.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/lQy5ypBTFKDWLulGX6mRYxNvgQ.jpg 800w\"},\"Graphic Thumbnail with image of Bobby Flay Book\"),id:\"FYo0HaOyn\",LXPPb0mj_:\"bobby-flay-throwdown-recipe-book\",MJoGirltk:\"2020-01-15T00:00:00.000Z\",xt1rryj9L:/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Today we finally received our copy of the book \u201CBobby Flay\u2019s Throwdown!\u201D.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This \",/*#__PURE__*/ _jsx(\"em\",{children:\"New York Times\"}),\"\\xa0Bestseller\\xa0highlights episodes of the the TV series, and contains over 100 recipes from the Food Network\u2019s Ultimate Cooking Challenge.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019re SO GRATEFUL that Alejandra Huerta appears in the Acknowledgments of the Book.\\xa0 She worked with the Throwdown team creating the Dossiers featured in many episodes, and was a Producer for the \u201CCowboy Quiche\u201D challenge shot in Baltimore.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019re so lucky, these are the kind of clients we love to have!\"}),/*#__PURE__*/ _jsx(\"img\",{alt:\"Graphic Thumbnail with image of Bobby Flay Book\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eXSXDMpDxG9NPmHEnTwNmhau2Q.jpg\",\"data-framer-height\":\"450\",\"data-framer-width\":\"800\",height:\"225\",src:\"https://framerusercontent.com/images/eXSXDMpDxG9NPmHEnTwNmhau2Q.jpg\",style:{aspectRatio:\"800 / 450\"},width:\"400\"}),/*#__PURE__*/ _jsx(\"img\",{alt:\"Graphic Thumbnail with image of Bobby Flay Book\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,e1gL8NxFh3FxFy7vl4GouDCQE0g.jpg\",\"data-framer-height\":\"450\",\"data-framer-width\":\"800\",height:\"225\",src:\"https://framerusercontent.com/images/e1gL8NxFh3FxFy7vl4GouDCQE0g.jpg\",style:{aspectRatio:\"800 / 450\"},width:\"400\"})]}),z73Iw8W3B:\"Bobby Flay\u2019s Throwdown! 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}