{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/Bws7YpEOVjIaBWewFcQQ/5Tmc2hvvXLFsDJaDTgzU/jvwoU9JnZ-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as i}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You don\u2019t build a brand by spending money. You build a brand by making a promise, keeping it, and telling a story that resonates. Most entrepreneurs get it backward. They think a brand is a logo, a colour scheme, a nicely designed website. But those are just artifacts\u2014nice to have, but not where the brand actually lives.\"}),/*#__PURE__*/e(\"p\",{children:\"Your brand lives in the minds of your customers. It\u2019s what they expect from you, what they say about you when you\u2019re not in the room. It\u2019s the feeling they get when they use your product or service, the story they tell themselves about why they chose you instead of the competition.\"}),/*#__PURE__*/e(\"p\",{children:\"So, if you\u2019re starting out with limited resources, here\u2019s the good news: you don\u2019t need a lot of money to build a brand. You just need intention, clarity, and consistency.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"h4\",{children:\"Step One: Define Your Brand\u2019s Core\"}),/*#__PURE__*/e(\"p\",{children:\"Before you touch design, before you think about a logo or a website, you need to answer a few fundamental questions:\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Who are you for?\"}),\" A brand that tries to be for everyone is a brand for no one. Find your smallest viable audience and obsess over them.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"What promise are you making?\"}),\" Your brand isn\u2019t about what you sell, but about the change you create in your customer\u2019s life. Are you saving them time? Making them feel special? Giving them control?\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"What makes you different?\"}),\" Not better\u2014different. Better is subjective and hard to prove. Different is a strategic choice. Maybe it\u2019s your approach, your personality, your mission, your customer service. What\u2019s the thing that, if you removed it, would make you just another commodity?\"]}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"h4\",{children:\"Step Two: Develop a Simple Visual Identity (DIY, for Now)\"}),/*#__PURE__*/e(\"p\",{children:\"If you have no budget, don\u2019t let that stop you. Great design helps, but at the beginning, what matters more is clarity and consistency. Here\u2019s what you can do without spending much:\"}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Choose two colours.\"}),\" One primary, one secondary. Keep it simple.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Pick a font and stick with it.\"}),\" Google Fonts has plenty of free options.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Use your own name.\"}),\" If you don\u2019t have a great name yet, your personal brand can be a strong starting point.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Make a simple logo.\"}),\" Use a free tool like Canva or even just your name in a clean typeface.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Keep visuals consistent\"}),\". Whatever you create, ensure it looks like it comes from the same place. The goal is not to look perfect but to be recognizable.\"]}),/*#__PURE__*/e(\"p\",{children:\"Would a professional designer help? Of course. A well-designed identity makes trust and recognition happen faster. But at the beginning, trust is earned through action, not aesthetics. When money is tight, focus on proving your concept before worrying about polish.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"h4\",{children:\"Step Three: Tell a Compelling Story (Over and Over Again)\"}),/*#__PURE__*/e(\"p\",{children:\"People don\u2019t buy what you do; they buy why you do it. And they definitely don\u2019t buy from brands that are inconsistent, confusing, or forgettable.\"}),/*#__PURE__*/e(\"p\",{children:\"So, tell your story, and do it repeatedly:\"}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Your \u2018why\u2019 should be obvious\"}),\". Why did you start? What problem are you solving? What do you believe that others don\u2019t?\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Your tone should be consistent.\"}),\" Whether you\u2019re writing emails, posting on social media, or talking to customers, your voice should feel the same everywhere.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Your actions should reinforce your message\"}),\". If you claim to be about community, show up for your customers. If you say you care about quality, don\u2019t cut corners.\"]}),/*#__PURE__*/e(\"p\",{children:\"In a world full of noise, clarity and consistency win every time.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"h4\",{children:\"Step Four: Make the Brand Real (Through Experience, Not Just Design)\"}),/*#__PURE__*/e(\"p\",{children:\"Great brands aren\u2019t just seen; they\u2019re felt.\"}),/*#__PURE__*/e(\"p\",{children:\"If you run a caf\\xe9, it\u2019s not about the logo\u2014it\u2019s about how the coffee tastes and how the staff treats customers. If you\u2019re building an online platform, it\u2019s about how easy it is to use and how it makes people feel when they engage with it.\"}),/*#__PURE__*/e(\"p\",{children:\"The best branding strategy in the world won\u2019t fix a bad product or a disconnected experience. Focus on making your brand real in every interaction. Be generous, be thoughtful, and create something worth talking about.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"h3\",{children:\"Step Five: Decide When to Invest in Professional Design\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have traction\u2014once people are buying, referring, and engaging\u2014it may be time to bring in a professional. But by then, you\u2019ll have something most early-stage companies don\u2019t: clarity. You\u2019ll know what your brand stands for, how people perceive it, and what kind of design will amplify\u2014not invent\u2014that perception.\"}),/*#__PURE__*/e(\"p\",{children:\"Hiring a designer too early is like buying a wedding dress before you\u2019ve been on a first date. You don\u2019t know enough yet. But if you wait too long, you risk missing opportunities to solidify your positioning.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a general rule: if your brand is growing but you feel like an amateur, and you\u2019re losing credibility because of your visuals, it\u2019s time to invest. If people already trust you, but you want to level up perception and experience, a designer can help you get there faster.\"}),/*#__PURE__*/e(\"p\",{children:\"---\"}),/*#__PURE__*/e(\"h3\",{children:\"The Takeaway\"}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t need a million-dollar budget to build a great brand. You need a clear audience, a strong promise, a consistent message, and an experience that delivers. Design is important, but it\u2019s the icing, not the cake.\"}),/*#__PURE__*/e(\"p\",{children:\"Start with substance. If your brand is built on a solid foundation, great design will eventually find you.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Brand identity is the emotional and visual expression of your company\u2019s values, mission, and personality. It\u2019s what makes your startup recognisable, memorable, and trusted in a crowded marketplace. It\u2019s not just about a logo or a colour scheme\u2014it\u2019s the sum total of how your brand looks, feels, and communicates.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re running a SaaS or AI startup, you might think, \",/*#__PURE__*/e(\"em\",{children:\"We have a groundbreaking product, why does brand matter?\"}),\" The answer is simple: people don\u2019t buy products; they buy into stories, into trust, into something that resonates with them. Without a compelling brand identity, even the best software risks becoming invisible.\"]}),/*#__PURE__*/e(\"h3\",{children:\"1. Brand Identity Creates Differentiation in a Crowded Market\"}),/*#__PURE__*/e(\"p\",{children:\"The SaaS and AI sectors are increasingly competitive. With thousands of startups emerging each year, customers are bombarded with options. You\u2019re not just competing on features; you\u2019re competing on perception.\"}),/*#__PURE__*/e(\"p\",{children:\"Brand identity helps you stand out. Think about Slack\u2014at its core, it\u2019s a messaging tool. But its brand identity is playful, human-centred, and designed to make work feel less like work. That positioning has allowed it to carve out a unique space, even when competitors like Microsoft Teams offer similar functionality.\"}),/*#__PURE__*/e(\"p\",{children:\"If your startup lacks a distinct brand identity, you risk being perceived as just another software company. But when you build an identity that is clear, consistent, and emotionally resonant, you give people a reason to choose you over others.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. A Strong Brand Identity Builds Trust and Credibility\"}),/*#__PURE__*/e(\"p\",{children:\"SaaS and AI products often require customers to share sensitive data, integrate with existing workflows, and make long-term commitments. Trust is everything.\"}),/*#__PURE__*/e(\"p\",{children:\"Brand identity signals professionalism and credibility. A poorly designed website, inconsistent messaging, or a confusing visual identity can make potential customers question your legitimacy. On the other hand, a well-executed brand identity reassures customers that you\u2019re serious, reliable, and here to stay.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, Stripe\u2019s brand identity exudes trust. Its clean design, clear messaging, and professional aesthetic make it feel safe and secure\u2014essential qualities for a financial infrastructure company.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Brand Identity Humanises Your Startup\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest mistakes AI and SaaS startups make is being too focused on their technology. They talk in jargon, prioritise features over benefits, and forget that customers are humans.\"}),/*#__PURE__*/e(\"p\",{children:\"A strong brand identity brings your startup to life. It gives it personality. It makes it relatable.\"}),/*#__PURE__*/e(\"p\",{children:\"Take Mailchimp. They transformed email marketing\u2014something traditionally seen as dry and technical\u2014into something fun and engaging. Their quirky brand identity, complete with a friendly chimp mascot, helped them build an emotional connection with users.\"}),/*#__PURE__*/e(\"p\",{children:\"Your SaaS or AI startup needs the same human touch. Whether it\u2019s through friendly copywriting, a memorable logo, or a distinctive brand voice, your identity should make people feel something.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. It Drives Customer Loyalty and Advocacy\"}),/*#__PURE__*/e(\"p\",{children:\"A great product gets you customers. A great brand keeps them.\"}),/*#__PURE__*/e(\"p\",{children:\"Brand identity fosters emotional connections, and emotional connections drive loyalty. When people feel aligned with your brand\u2019s values and personality, they\u2019re more likely to stick around and advocate for you.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider how companies like Notion have built cult-like followings. Their minimalist, aesthetically pleasing design combined with a focus on productivity nerds has created a strong brand identity that resonates deeply with their target audience. As a result, users don\u2019t just use Notion\u2014they evangelise it.\"}),/*#__PURE__*/e(\"p\",{children:\"For SaaS and AI startups, customer acquisition costs are high. Retaining customers and turning them into advocates is far more efficient than constantly chasing new ones. A strong brand identity helps make that happen.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Brand Identity Shapes Your Marketing and Growth Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"A well-defined brand identity provides clarity for your marketing efforts. It gives you a foundation for storytelling, content marketing, advertising, and social media presence.\"}),/*#__PURE__*/e(\"p\",{children:\"Without a clear brand identity, marketing can feel scattered and inconsistent. One week you\u2019re positioning yourself as an enterprise solution, the next you\u2019re targeting small businesses. That inconsistency confuses potential customers.\"}),/*#__PURE__*/e(\"p\",{children:\"When your brand identity is solid, every piece of content you create\u2014blog posts, LinkedIn updates, email campaigns\u2014aligns with a central theme. This consistency builds recognition and strengthens your brand over time.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Investors Take You More Seriously\"}),/*#__PURE__*/e(\"p\",{children:\"Startups need funding, and investors don\u2019t just look at your product\u2014they look at your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"A well-crafted brand identity signals maturity. It shows that you understand your market, that you have a vision, and that you\u2019re building something sustainable. Investors want to back companies that have a strong sense of purpose and a clear, compelling story.\"}),/*#__PURE__*/e(\"p\",{children:\"If you look at the AI and SaaS startups that secure large funding rounds, they don\u2019t just have great technology\u2014they have great branding. Companies like OpenAI, Figma, and Airtable all present themselves with clarity, professionalism, and strong design.\"}),/*#__PURE__*/e(\"h3\",{children:\"How to Build a Strong Brand Identity for Your SaaS/AI Startup\"}),/*#__PURE__*/e(\"p\",{children:\"So, how do you craft a brand identity that stands out and drives success? Here\u2019s a structured approach:\"}),/*#__PURE__*/e(\"h4\",{children:\"1. Define Your Brand Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Before you start designing anything, clarify your brand\u2019s core:\"}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Mission\"}),\": Why does your startup exist?\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Vision\"}),\": Where are you headed?\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Values\"}),\": What principles guide your company?\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Positioning\"}),\": How do you differentiate from competitors?\"]}),/*#__PURE__*/e(\"p\",{children:\"These elements form the foundation of your brand identity.\"}),/*#__PURE__*/e(\"h4\",{children:\"2. Develop a Visual Identity\"}),/*#__PURE__*/e(\"p\",{children:\"Your brand\u2019s look and feel should be distinctive and cohesive. This includes:\"}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Logo\"}),\": Simple, memorable, and scalable.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Colour Palette\"}),\": Should evoke the right emotions (e.g., blue for trust, yellow for energy).\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Typography\"}),\": Fonts should be legible and align with your brand personality.\"]}),/*#__PURE__*/t(\"p\",{children:[\"- \",/*#__PURE__*/e(\"strong\",{children:\"Imagery & Design Style\"}),\": Consistent use of illustrations, photos, or graphics.\"]}),/*#__PURE__*/e(\"p\",{children:\"A strong visual identity helps create instant recognition.\"}),/*#__PURE__*/e(\"h4\",{children:\"3. Craft Your Brand Voice and Messaging\"}),/*#__PURE__*/e(\"p\",{children:\"Your voice is how your brand communicates. Are you formal or casual? Playful or serious?\"}),/*#__PURE__*/e(\"p\",{children:\"Your messaging should clearly articulate your value proposition and be consistent across all touchpoints\u2014website, emails, ads, social media, and customer interactions.\"}),/*#__PURE__*/e(\"h4\",{children:\"4. Create Brand Guidelines\"}),/*#__PURE__*/e(\"p\",{children:\"To maintain consistency, document everything in brand guidelines. This should include:\"}),/*#__PURE__*/e(\"p\",{children:\"- Logo usage\"}),/*#__PURE__*/e(\"p\",{children:\"- Typography rules\"}),/*#__PURE__*/e(\"p\",{children:\"- Colour schemes\"}),/*#__PURE__*/e(\"p\",{children:\"- Tone of voice\"}),/*#__PURE__*/e(\"p\",{children:\"- Key messaging\"}),/*#__PURE__*/e(\"p\",{children:\"This ensures your brand identity remains strong as your team grows.\"}),/*#__PURE__*/e(\"h4\",{children:\"5. Apply and Iterate\"}),/*#__PURE__*/e(\"p\",{children:\"Brand identity isn\u2019t static\u2014it evolves. Test how your branding resonates with your audience, refine based on feedback, and ensure it stays aligned with your business goals.\"}),/*#__PURE__*/e(\"h3\",{children:\"Final Thoughts\"}),/*#__PURE__*/e(\"p\",{children:\"In the SaaS and AI world, where innovation moves fast and competition is fierce, a strong brand identity isn\u2019t a luxury\u2014it\u2019s a necessity.\"}),/*#__PURE__*/e(\"p\",{children:\"It differentiates you in a crowded market, builds trust, humanises your company, fosters loyalty, strengthens marketing, and attracts investors. It\u2019s the glue that holds everything together.\"}),/*#__PURE__*/e(\"p\",{children:\"Technology might get you in the door, but brand identity is what keeps people coming back.\"}),/*#__PURE__*/e(\"p\",{children:\"So, as you scale your SaaS or AI startup, ask yourself: *What do we stand for? How do we want to be remembered?* Because in the end, it\u2019s not just about the software you build\u2014it\u2019s about the story you tell.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In an era where startups can be choosier about their investors and where capital alone is no longer a differentiator, a well-crafted brand can be the difference between winning the best deals and becoming an afterthought.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Firms like \",/*#__PURE__*/e(n,{href:{pathVariables:{nqfm3m6vw:\"connect-ventures\"},unresolvedPathSlugs:{nqfm3m6vw:{collectionId:\"BKPm6TABp\",collectionItemId:\"TTOcDf9OP\"}},webPageId:\"uKdXGUdcg\"},motionChild:!0,nodeId:\"jvwoU9JnZ\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Connect Ventures\"})})}),\" and Partech have understood this shift and built distinct, recognisable brands that go beyond generic VC positioning. They\u2019ve successfully moved away from the often indistinguishable styles of traditional venture firms, embracing branding as a core part of their strategy. In 2025, any VC that wants to stay relevant must do the same.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Erosion of Capital as a Differentiator\"})}),/*#__PURE__*/e(\"p\",{children:\"Raising a fund isn\u2019t enough anymore. Startups have more options than ever, and with the rise of alternative funding sources like revenue-based financing, crowdfunding, and government-backed grants, they\u2019re no longer dependent on VC money alone.\"}),/*#__PURE__*/t(\"p\",{children:[\"Even within traditional venture capital, there\u2019s more capital available than ever before. In 2021 alone, global VC funding hit \",/*#__PURE__*/e(\"strong\",{children:\"$621 billion\"}),\", nearly doubling from 2020. The result? Too many investors chasing too few high-quality deals. This means that startups can afford to be picky, and the best founders are looking for investors that offer more than just money.\"]}),/*#__PURE__*/t(\"p\",{children:[\"What makes the difference now is \",/*#__PURE__*/e(\"strong\",{children:\"what a firm stands for, how it communicates, and what kind of value it brings beyond a check\"}),\". In other words, its brand.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What VC Branding Really Means\"})}),/*#__PURE__*/e(\"p\",{children:\"Branding is about crafting a differentiated and bold identity that communicates a firm\u2019s philosophy, values, and approach to investing.\"}),/*#__PURE__*/e(\"p\",{children:\"A strong brand should answer three core questions:\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"What does this firm believe in?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"What kind of founders does it support?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Why should a startup choose this firm over another?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Many VCs still fall into the trap of looking and sounding like every other firm. They use the same industry jargon, the same stock photos of \u201Cfounders in a co-working space,\u201D and the same messaging about \u201Chelping founders build the future.\u201D Some firms barely even have a website. But firms that treat branding as a real strategic advantage\u2014like Connect Ventures and Partech\u2014have managed to \",/*#__PURE__*/e(\"strong\",{children:\"differentiate themselves with clear, compelling narratives\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Connect Ventures: A Masterclass in Minimalist, Founder-First Branding\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1080\",src:\"https://framerusercontent.com/images/HqBvvFD0xaS62sd66q40zi5nN1E.png\",srcSet:\"https://framerusercontent.com/images/HqBvvFD0xaS62sd66q40zi5nN1E.png?scale-down-to=512 512w,https://framerusercontent.com/images/HqBvvFD0xaS62sd66q40zi5nN1E.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HqBvvFD0xaS62sd66q40zi5nN1E.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/HqBvvFD0xaS62sd66q40zi5nN1E.png 2160w\",style:{aspectRatio:\"2160 / 2160\"},width:\"1080\"}),/*#__PURE__*/t(\"p\",{children:[\"London-based \",/*#__PURE__*/e(\"strong\",{children:\"Connect Ventures\"}),\" has built one of the most distinct brands in European VC. Their entire identity is centred around being \u201Cproduct-first\u201D and backing founders who deeply care about product design and user experience.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Instead of looking like another generic financial firm, Connect Ventures has embraced \",/*#__PURE__*/e(\"strong\",{children:\"a minimalist, bold aesthetic\"}),\", with a strong emphasis on typography and clarity. \"]}),/*#__PURE__*/t(\"p\",{children:[\"This level of clarity makes them instantly recognisable. If you\u2019re a founder obsessed with product design, Connect Ventures feels like the \",/*#__PURE__*/e(\"strong\",{children:\"only\"}),\" logical choice. Their brand creates a \",/*#__PURE__*/e(\"strong\",{children:\"sense of belonging\"}),\"\u2014if you resonate with their philosophy, you don\u2019t just want them as investors; you want to be part of their tribe. Their website incorporates their founder community, front and centre.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What VCs Can Learn from Connect Ventures\"})}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Be clear about what you stand for.\"}),\" Connect Ventures doesn\u2019t try to be everything to everyone\u2014they\u2019re focused on product-first founders.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Design matters.\"}),\" Their brand aesthetic is clean, sharp, and distinct. This makes them memorable in a sea of generic-looking VC firms.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Speak the founders\u2019 language.\"}),\" Their messaging is founder-centric and avoids corporate VC clich\\xe9s.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Partech: How a Legacy VC Reinvented Itself\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Unlike Connect Ventures, \",/*#__PURE__*/e(\"strong\",{children:\"Partech\"}),\" has been around for decades. Founded in 1982, it was originally a Silicon Valley firm before expanding into Europe and Africa. But instead of relying on legacy reputation, Partech has actively \",/*#__PURE__*/e(\"strong\",{children:\"evolved its brand\"}),\" to stay competitive.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Partech\u2019s branding is built on three key elements:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Global reach, but a local feel.\"}),\" They invest across multiple continents, but their brand messaging makes it clear that they understand each market deeply.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"A modern, approachable identity.\"}),\" Unlike older firms that lean on \u201Cserious\u201D corporate branding, Partech has embraced a \",/*#__PURE__*/e(\"strong\",{children:\"vibrant, human-centric design language\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Founder-friendly positioning.\"}),\" They don\u2019t just talk about their portfolio; they highlight the \",/*#__PURE__*/e(\"strong\",{children:\"human stories\"}),\" behind the companies they back, making them feel like a true partner rather than just a source of capital.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Their website and social media presence are full of \",/*#__PURE__*/e(\"strong\",{children:\"actual faces of founders\"}),\", not just abstract mission statements. This creates a sense that Partech is \",/*#__PURE__*/e(\"strong\",{children:\"actively involved in its companies\u2019 growth\"}),\", rather than just deploying capital from behind the scenes.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"What VCs Can Learn from Partech\"})}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Evolution is key.\"}),\" Even legacy firms need to constantly refresh their brand to stay relevant.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Make it about the founders, not just the firm.\"}),\" Partech\u2019s branding puts the spotlight on the entrepreneurs they back.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Use brand to reflect global ambitions.\"}),\" Their identity feels modern and international, making them attractive to startups worldwide.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The New Table Stakes for VC Branding\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"To compete in 2025 and beyond, venture firms need to think of branding as \",/*#__PURE__*/e(\"strong\",{children:\"a core part of their investment strategy, not an afterthought\"}),\". The firms that stand out will be the ones that understand and execute on these principles:\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. A Clear Investment Philosophy\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"A good brand starts with \",/*#__PURE__*/e(\"strong\",{children:\"a strong point of view\"}),\". Generic \u201Cwe back great founders\u201D messaging won\u2019t cut it anymore. A firm needs to articulate:\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Who they invest in\"}),\" (e.g., product-led startups, deep tech, consumer brands).\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Why they invest in them\"}),\" (e.g., belief in user experience, frontier technology, sustainable businesses).\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"How they work with founders\"}),\" (e.g., hands-on support, founder-first approach, operational expertise).\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Firms like Connect Ventures succeed because they have \",/*#__PURE__*/e(\"strong\",{children:\"a sharp, well-defined perspective\"}),\" on venture investing.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Distinct Visual Identity\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Too many VC firms look flat\u2014corporate blues, finance-style typography, uninspiring stock images. The best firms embrace \",/*#__PURE__*/e(\"strong\",{children:\"design as a competitive advantage\"}),\" and invest in not just their website, but their decks, social media and collateral.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Invest in\",/*#__PURE__*/e(\"strong\",{children:\" typography\"}),\" to create a signature look.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Ditch stock photos for \",/*#__PURE__*/e(\"strong\",{children:\"authentic, founder-focused imagery\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Choose \",/*#__PURE__*/e(\"strong\",{children:\"colours and layouts that feel fresh and differentiated\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Founder-Centric Communication\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Instead of talking about \",/*#__PURE__*/e(\"strong\",{children:\"their success\"}),\", top VC firms focus on \",/*#__PURE__*/e(\"strong\",{children:\"the success of their founders\"}),\". This means:\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Highlighting \",/*#__PURE__*/e(\"strong\",{children:\"real stories\"}),\" from their portfolio companies.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Creating content that provides \",/*#__PURE__*/e(\"strong\",{children:\"genuine value to startups\"}),\" (not just self-promotion).\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Speaking in a \",/*#__PURE__*/e(\"strong\",{children:\"human, conversational tone\"}),\", rather than corporate finance-speak.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. A Strong Digital Presence\"})}),/*#__PURE__*/t(\"p\",{children:[\"Founders today \",/*#__PURE__*/e(\"strong\",{children:\"research VCs online before ever taking a meeting\"}),\". A firm\u2019s website, social media, and content strategy matter more than ever.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 A well-designed \",/*#__PURE__*/e(\"strong\",{children:\"website\"}),\" that reflects the firm\u2019s personality.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Active \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn and Twitter presence\"}),\" to engage with the startup ecosystem.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Thoughtful \",/*#__PURE__*/e(\"strong\",{children:\"content marketing\"}),\" (e.g., blog posts, founder interviews, podcasts).\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"The days of silent, behind-the-scenes VC firms are over. In a market where capital is abundant but truly differentiated investors are rare, \",/*#__PURE__*/e(\"strong\",{children:\"branding has become a VC\u2019s most valuable asset\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Firms like \",/*#__PURE__*/e(\"strong\",{children:\"Connect Ventures and Partech\"}),\" prove that a clear, founder-focused brand can create a lasting competitive edge. The venture firms that \",/*#__PURE__*/e(\"strong\",{children:\"embrace branding as a strategic priority\"}),\"\u2014not just a marketing exercise\u2014will be the ones that attract the best founders, the strongest deals, and the highest returns in the years ahead.\"]})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Technology is evolving faster than ever, and with each new product or service, the underlying systems and features grow in complexity. As developers and innovators introduce advanced capabilities\u2014whether in artificial intelligence, the Internet of Things (IoT), blockchain, or virtual reality\u2014consumers often find themselves overwhelmed or uncertain about the actual value. That\u2019s where the power of storytelling and design-led thinking comes into play. By transforming sophisticated technical details into relatable narratives, organizations can bridge the gap between innovation and user adoption. This blog explores how to craft compelling stories around complex technology using a design-led approach, supported by real-world examples of companies that did it successfully.\"}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. The Power of Storytelling in Tech\"})}),/*#__PURE__*/e(\"p\",{children:\"Human beings are wired for stories. From ancient oral traditions to modern-day brand campaigns, narratives have the power to stir emotions, cement ideas, and drive action. When it comes to complex technology, storytelling becomes not just a marketing tool but a fundamental method for simplifying concepts, demonstrating value, and showing how technology can seamlessly integrate into people\u2019s lives.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Emotional Resonance:\"}),\" Even if a product is packed with impressive technical features, customers often make decisions based on how they feel about it. A story that humanizes cutting-edge technology\u2014through characters, vivid scenarios, or real-life examples\u2014creates an emotional hook. People don\u2019t just want specs; they want to see how those specs can make a positive difference in their everyday experiences.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Cognitive Ease:\"}),\" The more complicated the technology, the more crucial it is to reduce cognitive load. Storytelling aids comprehension by structuring information into an easy-to-follow narrative arc. Instead of explaining each technical detail in isolation, a good story integrates those details into a clear plot where the user (or a character representing the user) faces a challenge and solves it with the new technology.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Memorability:\"}),\" Facts and figures are easy to forget, but stories stick in the mind. Researchers have found that narratives significantly increase information retention. In the competitive tech marketplace, leaving a lasting impression can be the difference between a fleeting interest and a long-term adoption.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Why a Design-Led Approach?\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Design-led thinking, often associated with design firms like IDEO, focuses on human-centered innovation. It aims to understand and meet the needs of the end-user, rather than just pushing out a product based on company assumptions. When we talk about turning complex tech into compelling stories, design-led thinking ensures that the narrative is firmly rooted in real user behaviors, aspirations, and pain points.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Empathy as Foundation:\"}),\" In a design-led approach, empathy is not just a buzzword; it\u2019s a fundamental step. Designers immerse themselves in the user\u2019s world through interviews, observation, and user testing. This perspective helps shape a story that resonates with the target audience\u2019s daily struggles and desires.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Iterative Process:\"}),\" Design-led approaches involve prototyping and iteration. Stories are tested and refined just like software. You might create a rough, high-level narrative that introduces the product\u2019s value proposition, then refine it based on feedback from test audiences or stakeholders.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Holistic Perspective:\"}),\" The design-led approach stresses collaboration among cross-functional teams: marketing, engineering, sales, product management, and design. By uniting different viewpoints, the final narrative addresses both the emotional pull (why it matters) and the technical accuracy (how it works).\"]}),/*#__PURE__*/t(\"p\",{children:[\"4. \",/*#__PURE__*/e(\"strong\",{children:\"Focus on Experience:\"}),\" Design-led thinking goes beyond aesthetics to consider the entire user journey. From the first time a user hears about a product to the final moment they achieve success with it, each touchpoint can be integrated into a cohesive story that illustrates how the technology supports and enhances the user\u2019s life.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Building Empathy & Understanding the Audience\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"A compelling story can only emerge when you deeply understand the people who will live in that story. Before delving into prototypes and feature sets, design-led teams invest time in market research, user interviews, and on-the-ground observation. This stage reveals the barriers, motivations, and context in which your technology will be used.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"User Personas:\"}),\" Personas are fictional characters built from real data about user demographics, behaviors, and goals. They humanize the market into distinct groups and give you a common reference point for design and narrative decisions. When you\u2019re writing a storyline, you\u2019re not just writing for an abstract \u201Ccustomer\u201D; you\u2019re crafting a tale that resonates with \u201CAlice,\u201D a 35-year-old small business owner juggling multiple tasks, or \u201CBen,\u201D a 20-year-old college student looking for more efficient ways to study.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Empathy Maps:\"}),\" These visual tools summarize what users say, do, think, and feel. By capturing frustrations and delights on a single canvas, you start to see where technology can offer tangible benefits. Identifying these touchpoints becomes the seed for your story\u2019s conflict and resolution. For instance, if a user\u2019s frustration is about data security, your narrative can include a moment of tension around potential data loss, followed by the product\u2019s secure solution.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Contextual Inquiry:\"}),\" Sometimes, direct interviews aren\u2019t enough. Observing users in their natural environment can provide clues that even they might not articulate. For example, a research team might notice that busy parents keep their smartphone calendars but never set reminders due to complicated settings. That insight can guide both the product\u2019s design and the story about \u201Cpeace of mind\u201D offered by one-tap scheduling features.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Simplifying the Complexities\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s tempting to showcase every advanced detail of a product\u2014after all, you\u2019ve poured months or years of research and development into it. However, a successful narrative rarely highlights technical specs in isolation. Instead, it weaves them in where they matter most to the user.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Focus on Core Value:\"}),\" Ask yourself, \u201CWhat problem does this technology solve?\u201D This question cuts through the clutter and identifies the product\u2019s core value proposition. For instance, a machine learning application might have hundreds of lines of code and advanced predictive algorithms behind it. But to the end-user, the relevant story is how the software anticipates their needs and saves them time or money.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Use Analogies and Metaphors:\"}),\" Apple is a master of simplifying complexities. When Steve Jobs introduced the first iPod, he famously described it as \u201C1,000 songs in your pocket.\u201D Rather than delving into storage capacity, MP3 formats, or battery life, he provided a relatable metaphor that encapsulated the product\u2019s benefit in everyday language.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Minimal Viable Story (MVS):\"}),\" Think of the minimum set of details needed to convey how your technology solves a user\u2019s problem. Start your story there. Overloading your audience with technical jargon can dilute the message. Once they\u2019re hooked by the basic narrative, you can build a deeper, more technical story for those who want to explore.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Real-World Examples of Design-Led Storytelling\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"5.1. Apple: Elevating Lifestyle over Specs\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Apple\u2019s approach to product launches has become almost legendary. Rather than bombarding users with CPU speeds and memory addresses, Apple focuses on user experience. For example, when the Apple Watch debuted, the marketing narrative emphasized health tracking, communication, and personal style. They showcased real individuals using the watch in different scenarios\u2014running marathons, organizing busy schedules, and staying connected with loved ones. The design-led story placed the watch as an indispensable personal companion. While the technology was cutting-edge, Apple\u2019s narrative always started with how it fit into the user\u2019s life.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"5.2. Tesla: Emphasizing the Future of Driving\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Tesla\u2019s electric vehicles represent a significant leap in automotive technology. However, Tesla\u2019s storytelling rarely gets bogged down in the nitty-gritty of battery chemistry or motor efficiency. Instead, the brand focuses on the excitement of a sustainable future, the thrill of instant torque, and the convenience of features like over-the-air software updates. When Tesla showcases autopilot or \u201CFull Self-Driving\u201D features, they highlight real-world scenarios: commuting stress-free or ensuring safer highways. The design-led approach is clear\u2014start with the user\u2019s perspective (less pollution, less stress, better driving experience), then integrate the advanced tech as supporting details.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"5.3. Slack: Streamlining Collaboration\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Slack had to compete in a crowded marketplace of communication tools. Early on, the company realized that focusing on features such as \u201Cchannel-based messaging\u201D or \u201Cintegrations with third-party apps\u201D wouldn\u2019t necessarily excite the average professional. Instead, Slack told the story of a more efficient workplace where information flows seamlessly and teams can connect organically, whether they\u2019re sitting across from each other or around the globe. Their user onboarding includes friendly, conversational prompts that guide newcomers through the setup process\u2014essentially walking them through a carefully designed narrative about making work more pleasant and productive.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"5.4. Airbnb: Belong Anywhere\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Airbnb transformed the travel and hospitality industry by allowing homeowners to rent out their spare rooms or entire homes. The platform\u2019s technology stack\u2014search algorithms, payment gateways, identity verification\u2014is complex, but Airbnb rarely dives into those specifics in marketing materials. Instead, the brand\u2019s story is about local experiences and global community: \u201CBelong Anywhere.\u201D Through user-generated content featuring hosts and travelers, Airbnb focuses on connections, personal stories, and the unique benefits of staying in someone\u2019s home. This design-led storytelling approach demystifies a platform that might otherwise feel risky or complicated.\"}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. From Hype to Understanding: The Role of Prototypes and MVPs\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Design-led storytelling doesn\u2019t stop at marketing copy or launch presentations. Prototyping and Minimum Viable Products (MVPs) are vital stages in shaping both the product and the story around it.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Storyboarding Use Cases:\"}),\" One powerful tool is to storyboard various user scenarios. Imagine panels that illustrate a user problem, followed by an interaction with your technology, and finally, the resolution or delight they experience. These mini-stories can guide product design decisions (\u201CDoes feature X help in scenario Y?\u201D) and also serve as testable narratives to gather feedback from real users.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Rapid Prototyping:\"}),\" By quickly building and testing prototypes, design teams can validate assumptions about user needs and refine the story. If users don\u2019t resonate with a specific feature in your prototype, it might not be because the feature is unimportant\u2014but because it\u2019s not well-integrated into the story. Prototyping helps align the technical realities with the emotional, narrative-driven approach.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"User Testing as Narrative Feedback:\"}),\" User testing is more than bug-spotting or interface optimization. It\u2019s an opportunity to see if your story makes sense to real people. Do they understand what problem you\u2019re solving? Are they excited about the benefits? Does the language or interface confuse them? Collecting this feedback allows you to revise the narrative before full-scale launch.\"]}),/*#__PURE__*/t(\"p\",{children:[\"4. \",/*#__PURE__*/e(\"strong\",{children:\"MVP Launches as Live Narratives:\"}),\" When you release your MVP, you\u2019re essentially letting users live out the first act of your story. Their reactions\u2014positive, negative, or neutral\u2014become critical data points for your next chapter. If you observe that users are primarily drawn to one key feature, you can reshape the story to highlight that feature\u2019s significance.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Collaborating with Cross-Functional Teams\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Turning complex tech into a compelling story isn\u2019t solely the domain of designers or marketers. Engineers, data scientists, salespeople, and executives each bring unique insights into the product. A design-led approach ensures that everyone aligns around a shared narrative that resonates with users.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Bridging the Language Gap:\"}),\" Engineers often live in a world of technical feasibility, while marketers prioritize emotional connections and brand image. Organized brainstorming sessions, design sprints, and daily stand-ups can bridge these two perspectives. For instance, having a developer explain an advanced algorithm in plain language helps shape a simpler story for marketing materials. Conversely, marketing can push engineering to consider how features will be experienced from a user\u2019s perspective.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Shared Vision and Values:\"}),\" A design-led story is most powerful when the entire organization believes in it. Conduct workshops or seminars to articulate the brand\u2019s vision, mission, and user journey. Ensuring everyone\u2014regardless of their role\u2014understands the \u201Cwhy\u201D behind your product helps maintain consistency. Even in highly technical decisions, referencing the overarching user story fosters coherence and purpose.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Feedback Loops:\"}),\" Communication shouldn\u2019t be one-way. By creating formal and informal feedback loops, you allow each team to contribute to and refine the story. Maybe the sales team has direct feedback from prospects who find a particular technical term off-putting or confusing. That insight might spark a revision in how the product is described or how demos are conducted.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"8. Overcoming Common Pitfalls\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Even with a design-led approach, several obstacles can derail the storytelling process:\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Over-Emphasis on Technical Jargon:\"}),\" Especially in B2B or enterprise settings, there\u2019s a temptation to pack product descriptions with industry buzzwords (e.g., \u201Czero-trust architecture,\u201D \u201Cmachine learning ops,\u201D \u201Casynchronous event-driven microservices\u201D). While these terms are meaningful within technical circles, they can alienate or confuse broader audiences. Always ask: \u201CWill my audience understand and care about these details?\u201D If the answer is no, simplify or provide analogies.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Ignoring User Emotions:\"}),\" Some teams focus heavily on data-driven decisions and logic. While data is indispensable for validating product-market fit, it\u2019s often the emotional spark that drives customer adoption. Balance the rational benefits (faster, cheaper, more secure) with emotional appeals (feeling safer, less stressed, more empowered).\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"One-Size-Fits-All Messaging:\"}),\" Your audience is diverse. A story that resonates with early adopters might not resonate with mainstream users. Consider tailoring narratives for different persona segments. For instance, an AI tool for healthcare might have a storyline that highlights the convenience for doctors, another that focuses on cost savings for hospital administrators, and another that addresses patient concerns about data privacy.\"]}),/*#__PURE__*/t(\"p\",{children:[\"4. \",/*#__PURE__*/e(\"strong\",{children:\"Forgetting the Post-Launch Narrative:\"}),\" Storytelling doesn\u2019t end with a product launch. In fact, the story evolves as your user base grows and offers feedback. Continually update your narrative to reflect new features, success stories, or use cases. For example, if your product helps small businesses become more efficient, regularly share customer testimonials, new integration announcements, or data on how much time or money users are saving.\"]}),/*#__PURE__*/t(\"p\",{children:[\"5. \",/*#__PURE__*/e(\"strong\",{children:\"Failing to Show the \u201CBigger Picture\u201D:\"}),\" Technology doesn\u2019t exist in a vacuum. Customers want to know how your solution fits into or transforms their ecosystem. If you\u2019re creating a project management tool, how does it integrate with existing calendars, communication platforms, or data analytics systems? Show that you understand and respect the user\u2019s broader environment.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"9. Practical Strategies to Craft Your Narrative\"})}),/*#__PURE__*/e(\"p\",{children:\"Below are some actionable steps to integrate design-led thinking and storytelling into your product development and marketing:\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Start with a Design Sprint:\"}),\" Gather a cross-functional team for a structured design sprint. Clearly define the problem space on Day 1, sketch out potential user journeys on Day 2, and converge on a promising direction by the end of the week. Use the final day to present a tangible prototype and gather user feedback. Document the stories that emerge during these sessions.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Create a \u2018Day in the Life\u2019 Video or Scenario:\"}),\" Nothing brings a story to life quite like a short video or scenario-based narrative. Show how your product fits seamlessly into an average day for your target user. Highlight the challenge, the interaction with your tech, and the ultimate resolution.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Develop Tiered Messaging:\"}),\" Build an \u201Celevator pitch\u201D (a one-sentence explanation), a short description (a paragraph), and a detailed narrative (a full page or more). This tiered approach ensures that you can communicate at multiple depths\u2014whether you\u2019re speaking to a busy investor who only has 30 seconds, or a curious user who wants to dive into all the specifics.\"]}),/*#__PURE__*/t(\"p\",{children:[\"4. \",/*#__PURE__*/e(\"strong\",{children:\"Harness User-Generated Content:\"}),\" Encourage early adopters to share their stories through testimonials, case studies, or social media. Genuine user experiences bring credibility and illustrate the technology\u2019s real-world impact better than any corporate-produced content. Use design-led techniques to guide them on how to frame their experiences\u2014focusing on the problems solved and the emotional or tangible benefits.\"]}),/*#__PURE__*/t(\"p\",{children:[\"5. \",/*#__PURE__*/e(\"strong\",{children:\"Focus on Visualization:\"}),\" Visuals can often communicate complex ideas more effectively than text alone. Use infographics, flow diagrams, and simple animations to illustrate processes or highlight results. For instance, to explain a blockchain-based supply chain product, a simple infographic showing how goods are tracked at each stage is much clearer than paragraphs of technical description.\"]}),/*#__PURE__*/t(\"p\",{children:[\"6. \",/*#__PURE__*/e(\"strong\",{children:\"Iterate and Refine:\"}),\" Your story should be treated like a living document. As your product evolves, or as you learn more from market feedback, update the narrative. Small tweaks in user behavior might necessitate a shift in tone, imagery, or even the core message.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"10. Embracing Ethics and Responsibility in Your Story\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"With power comes responsibility. Technology can transform industries, but it can also introduce ethical dilemmas\u2014privacy concerns, job displacement, or bias in AI algorithms. In a design-led approach, these aspects shouldn\u2019t be hidden away; instead, they should be openly addressed in your story.\"}),/*#__PURE__*/t(\"p\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"Transparent Communication:\"}),\" Be upfront about how data is collected, used, and secured. If you\u2019re incorporating AI, talk about how you mitigate biases. By weaving ethical considerations into the narrative, you build trust with users and stakeholders.\"]}),/*#__PURE__*/t(\"p\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"Empathetic Design:\"}),\" During user research and prototyping, pay special attention to vulnerable communities or edge cases that might be disproportionately affected by your technology. For instance, a financial technology app should consider older adults or the financially illiterate. Showing you care about inclusivity in your narrative can differentiate you from competitors.\"]}),/*#__PURE__*/t(\"p\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"Long-Term Vision:\"}),\" The best stories don\u2019t focus merely on immediate gains; they paint a picture of a sustainable, inclusive future. Demonstrating that your tech is part of a responsible long-term vision helps users feel more confident and proud about adopting it.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"11. Conclusion: Making the Complex Simple\u2014and Meaningful\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The pace of technological innovation shows no signs of slowing. As product features become more sophisticated, the challenge of connecting with users on an emotional and intuitive level grows. A design-led approach, anchored in empathy and iterative testing, provides a robust framework for crafting stories that both simplify and elevate complex technology. These narratives break down the walls between engineers and end-users, between jargon and daily life, and between what\u2019s technically possible and what\u2019s emotionally meaningful.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"By focusing on user-centered research, leveraging prototypes and MVPs to test not only features but also the story itself, and collaborating across functions, teams can ensure that their technology finds a receptive audience. Real-world examples\u2014Apple\u2019s emphasis on lifestyle integration, Tesla\u2019s promise of a cleaner and more exciting driving experience, Slack\u2019s friendly approach to workplace communication, and Airbnb\u2019s community-driven philosophy\u2014illustrate that compelling storytelling can turn daunting complexities into digestible, inspiring messages.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"When done correctly, design-led storytelling serves multiple purposes. It educates the consumer without overwhelming them. It creates a sense of aspiration or empowerment, making the user eager to embrace a new technology rather than fearing it. It also guides internal teams, ensuring product roadmaps and marketing strategies remain true to the core user experience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In the end, the secret to turning complex tech into a compelling story isn\u2019t about dumbing down or disguising what\u2019s under the hood. It\u2019s about shining a light on the real human benefit and the emotional core of your innovation. By seamlessly intertwining advanced capabilities with everyday user experiences, you create a narrative that is both believable and impactful. And that is how you bridge the gap between the labs where the code is written and the streets where it changes lives.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In the world we live in today, where everything is commoditized, companies often compete on price, features, or performance. They focus on incremental gains, measuring success by how many more widgets they sell or how much they shave off their cost structure. But let me tell you something: competing on price is a race to the bottom. Competing on features leads to endless complexity. And focusing on performance alone turns you into a soulless machine, pumping out products without meaning or vision.\"}),/*#__PURE__*/t(\"p\",{children:[\"The companies that win, that stand out, that people remember, are design-driven. They focus not on what a product \",/*#__PURE__*/e(\"em\",{children:\"is\"}),\" but what it \",/*#__PURE__*/e(\"em\",{children:\"feels like\"}),\". They don't just sell a widget; they deliver an experience. Design-driven companies go beyond solving problems\u2014they evoke emotions, inspire loyalty, and create movements. The truth is, design isn't just about how something looks; it's about how it works, how it fits into people's lives, and how it makes them feel. That\u2019s why design-driven companies outperform their competitors\u2014they connect on a deeper level. They transcend the product itself and create something with purpose and soul.\"]}),/*#__PURE__*/e(\"h3\",{children:\"The Misconception About Design\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s set the record straight: design isn\u2019t decoration. It\u2019s not about making things pretty, adding some fancy packaging, or giving a product a sleek finish. Design is fundamentally about problem-solving. It\u2019s the intersection of art, engineering, and psychology, and when done right, it becomes the reason someone chooses your product over another.\"}),/*#__PURE__*/t(\"p\",{children:['When I say \"design-driven,\" I\u2019m not talking about putting lipstick on a pig. I\u2019m talking about companies that ',/*#__PURE__*/e(\"em\",{children:\"bake\"}),\" design into the DNA of their products and services. They approach every touchpoint\u2014from the initial concept to the customer experience\u2014with an obsession for detail. They think about how the user feels when they interact with their product, not just when they first unbox it, but in every single interaction, over and over again.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Design-driven companies don\u2019t settle for good enough. They relentlessly iterate, tweak, and refine because they understand that great design is not about creating the most features; it\u2019s about creating the \",/*#__PURE__*/e(\"em\",{children:\"right\"}),\" ones. It\u2019s about stripping away the unnecessary, cutting through the noise, and making the complex simple. When you do that, you don\u2019t just create a product; you create an experience that resonates deeply with people.\"]}),/*#__PURE__*/e(\"h3\",{children:\"The Power of Simplicity\"}),/*#__PURE__*/e(\"p\",{children:\"One of the hallmarks of design-driven companies is their commitment to simplicity. Simplicity isn\u2019t just a design choice; it\u2019s a business strategy. It\u2019s about making the complex accessible and the overwhelming intuitive. In a world where people are inundated with choices, notifications, and information, simplicity is a breath of fresh air.\"}),/*#__PURE__*/t(\"p\",{children:[\"Take Apple, for example. When we were designing the iPod, we weren\u2019t the first company to create a digital music player. Others were ahead of us with more features, better specs, and lower prices. But they all missed one crucial thing: simplicity. They focused on the technology and the hardware, cramming their devices with features that most people didn\u2019t care about or understand. We took a different approach. We focused on how it \",/*#__PURE__*/e(\"em\",{children:\"felt\"}),\" to use the device. We made sure it was simple enough that anyone\u2014yes, anyone\u2014could use it without a manual. We designed it so that the hardware disappeared and all that was left was the music. One click, and you were in.\"]}),/*#__PURE__*/t(\"p\",{children:[\"And you know what happened? It changed everything. We created not just a product, but an entire ecosystem and experience around music. The simplicity of the design made it accessible, intuitive, and, most importantly, desirable. It\u2019s this relentless pursuit of simplicity that allows design-driven companies to outperform their competitors. When you focus on making things simple, you\u2019re focusing on the user, not the technology. And when you focus on the user, they feel that. They know that your product is \",/*#__PURE__*/e(\"em\",{children:\"for\"}),\" them.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Emotion Drives Loyalty\"}),/*#__PURE__*/e(\"p\",{children:\"Design isn\u2019t just functional; it\u2019s emotional. People don\u2019t make purchasing decisions based solely on logic or practicality; they make them based on emotion. Design-driven companies understand this. They know that the look, feel, and even the weight of a product can create an emotional connection that transcends utility.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it\u2014why do people camp outside stores for the latest iPhone when there are other phones with better specs or cheaper prices? It\u2019s because they have an emotional connection with the brand. The design evokes a feeling of anticipation, excitement, and satisfaction that goes beyond the specs on a sheet of paper. It becomes a statement of identity, a way for users to say, \u201CThis is who I am.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"Emotion is powerful, and when companies understand how to harness it, they create brand loyalty that\u2019s nearly impossible for competitors to replicate. Design-driven companies focus on creating emotional experiences because they know that people don\u2019t remember features; they remember how a product made them \",/*#__PURE__*/e(\"em\",{children:\"feel\"}),\". And when you can evoke that kind of emotion, you create fans, not just customers.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Design as a Strategic Differentiator\"}),/*#__PURE__*/e(\"p\",{children:\"In a saturated market, how do you stand out? It\u2019s not by adding more features or slashing prices. It\u2019s by differentiating yourself through design. Design is one of the few levers you can pull that can\u2019t be easily copied. Competitors can match you on price, they can reverse-engineer your technology, but they can\u2019t replicate the thoughtfulness and emotion baked into your design.\"}),/*#__PURE__*/t(\"p\",{children:[\"When you look at companies like Tesla, Airbnb, or Nike, they\u2019re not just selling cars, rentals, or sneakers. They\u2019re selling a vision, a lifestyle, and an experience. Tesla didn\u2019t just build an electric car; they built the \",/*#__PURE__*/e(\"em\",{children:\"future\"}),\". Every element of their design, from the minimalistic interior to the autopilot technology, is a statement of who they are and what they believe in. They\u2019ve built a brand and a product that people not only use but \",/*#__PURE__*/e(\"em\",{children:\"aspire\"}),\" to be a part of.\"]}),/*#__PURE__*/e(\"p\",{children:\"Design-driven companies use design as a strategic weapon. They know that good design isn\u2019t just about aesthetics; it\u2019s about communication. It\u2019s about telling a story. It\u2019s about saying, \u201CWe\u2019re different, and here\u2019s why.\u201D And when you create that narrative, you build a moat that\u2019s incredibly hard for competitors to cross.\"}),/*#__PURE__*/e(\"h3\",{children:\"Iteration and Innovation\"}),/*#__PURE__*/e(\"p\",{children:\"Another key characteristic of design-driven companies is their commitment to constant iteration and innovation. These companies don\u2019t rest on their laurels. They understand that good design is never finished\u2014it\u2019s a continuous process of learning, refining, and improving.\"}),/*#__PURE__*/e(\"p\",{children:\"Design-driven companies are relentless in their pursuit of excellence. They put their products out into the world, listen to feedback, and make adjustments. They don\u2019t settle for \u201Cgood enough.\u201D They constantly ask themselves, \u201CHow can we make this better?\u201D and then act on it. It\u2019s why Apple rethinks its products every year, even when they\u2019re at the top of their game. They know that staying ahead requires a willingness to challenge even your own successes.\"}),/*#__PURE__*/e(\"p\",{children:\"This iterative mindset allows design-driven companies to innovate at a pace their competitors struggle to match. While others might spend years developing a product only to launch it and move on, design-driven companies treat every launch as the beginning of the next iteration. This approach creates a culture of excellence and innovation, where the entire team is focused on continuous improvement. And that\u2019s a culture that wins.\"}),/*#__PURE__*/e(\"h3\",{children:\"A Unified Vision\"}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest advantages of being design-driven is that it aligns every part of the company around a unified vision. When design is at the center of your strategy, it influences everything\u2014your marketing, your development, your sales, and even your company culture.\"}),/*#__PURE__*/e(\"p\",{children:\"Design-driven companies don\u2019t operate in silos. They bring together engineers, marketers, designers, and executives to work toward a shared goal: creating an exceptional product experience. This kind of collaboration doesn\u2019t happen by accident; it\u2019s built into the company\u2019s DNA. It requires a mindset where design isn\u2019t seen as an afterthought but as a core part of the company\u2019s identity.\"}),/*#__PURE__*/e(\"p\",{children:\"When everyone in the company is aligned around a design-driven vision, it creates a powerful synergy. Decisions are made faster, innovation happens naturally, and the company moves as a cohesive unit. It\u2019s why companies like Apple, Tesla, and Nike are able to maintain their competitive edge. They\u2019re not just building products; they\u2019re building experiences that everyone in the company believes in.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Return on Investment of Design\"}),/*#__PURE__*/e(\"p\",{children:\"Now, some might say, \u201CAll this sounds great, but what\u2019s the ROI of design?\u201D The ROI of design is everything. It\u2019s the reason customers choose you over a competitor. It\u2019s the reason you can charge a premium for your product. It\u2019s the reason you build brand loyalty that lasts decades.\"}),/*#__PURE__*/e(\"p\",{children:\"Studies have shown that companies that prioritize design outperform their competitors by a wide margin. They have higher customer satisfaction, greater brand loyalty, and stronger financial performance. Design isn\u2019t just a \u201Cnice-to-have\u201D; it\u2019s a strategic advantage that pays off in the long run.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it\u2014when you create a product that people love, they not only buy it once, they become your advocates. They tell their friends, they write reviews, and they come back again and again. A well-designed product creates a ripple effect that goes beyond the initial sale. It becomes a source of word-of-mouth marketing, brand equity, and repeat business. That\u2019s the power of design.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion: Why Design Matters\"}),/*#__PURE__*/e(\"p\",{children:\"In the end, design is about more than just making things look good. It\u2019s about creating products and experiences that connect with people on a human level. It\u2019s about solving problems in a way that\u2019s intuitive, elegant, and, yes, beautiful. Design-driven companies understand this. They know that great design doesn\u2019t just differentiate them; it defines them.\"}),/*#__PURE__*/e(\"p\",{children:\"The companies that prioritize design aren\u2019t just building products\u2014they\u2019re building legacies. They\u2019re creating something that lasts, something that people talk about, and something that inspires others to follow\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In today\u2019s tech ecosystem, where competition is relentless and attention spans are shorter than ever, companies need more than just a strong product to succeed. High-quality design has become a critical differentiator, influencing everything from a user\u2019s first impression to their decision to stick around long-term. This isn\u2019t just about making something look good; it\u2019s about building an experience that feels intuitive, seamless, and delightful. Done right, design is a force multiplier, driving product adoption and user retention in ways that functionality alone cannot achieve.\"}),/*#__PURE__*/t(\"h3\",{children:[\"1. \",/*#__PURE__*/e(\"strong\",{children:\"The Power of First Impressions\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Users today make snap judgments, and these judgments often determine whether they\u2019ll stick around. Studies show that it takes just \",/*#__PURE__*/e(\"strong\",{children:\"50 milliseconds\"}),\" for a user to form an opinion about a digital product. In that blink of an eye, users decide whether an app or website feels trustworthy, professional, and worth their time. High-quality design ensures that this first impression is a positive one, setting the stage for deeper engagement.\"]}),/*#__PURE__*/e(\"p\",{children:\"Imagine opening a new app. Within seconds, you\u2019re evaluating everything: the color scheme, the typography, the spacing, the visual hierarchy. If the design feels outdated or cluttered, users may subconsciously associate it with low quality or poor functionality. Conversely, a clean, modern, and intuitive design communicates that the product is well-built and, more importantly, trustworthy. In this hyper-competitive environment, trust is everything.\"}),/*#__PURE__*/t(\"h3\",{children:[\"2. \",/*#__PURE__*/e(\"strong\",{children:\"User Experience (UX) Design: The Backbone of Adoption\"})]}),/*#__PURE__*/e(\"p\",{children:\"Aesthetics are just one piece of the puzzle. High-quality design goes beyond the surface, diving deep into how users interact with the product. A seamless, intuitive user experience (UX) is paramount. If users can navigate the product easily, discover features naturally, and accomplish their goals without friction, they\u2019re more likely to stick around and become loyal customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider the onboarding process\u2014a critical moment for any product. An app that guides users through its features effortlessly and demonstrates value within the first few minutes creates a positive feedback loop. Users feel a sense of accomplishment and are motivated to continue exploring. On the flip side, a clunky onboarding experience with confusing navigation or unclear instructions often leads to churn. The reality is, most users will abandon an app if they can\u2019t figure out how to use it effectively within the first few minutes.\"}),/*#__PURE__*/t(\"h3\",{children:[\"3. \",/*#__PURE__*/e(\"strong\",{children:\"The Intersection of Design and User Psychology\"})]}),/*#__PURE__*/e(\"p\",{children:\"Design isn\u2019t just about visuals; it\u2019s deeply rooted in psychology. The best designers understand how users think, feel, and behave, leveraging this knowledge to create experiences that resonate on a subconscious level. By applying principles like Hick\u2019s Law (the time it takes to make a decision increases with the number of options) and Fitts\u2019s Law (the time to acquire a target is a function of the distance to and size of the target), designers can craft interfaces that reduce cognitive load and make interaction feel effortless.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, apps like \",/*#__PURE__*/e(\"strong\",{children:\"Instagram\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"Airbnb\"}),\" don\u2019t just look good; they\u2019re designed with psychology in mind. Instagram\u2019s UI encourages quick interactions\u2014swiping, tapping, and scrolling\u2014that align with the platform\u2019s addictive nature. Airbnb, on the other hand, simplifies the booking process by minimizing the number of steps required, making it easy for users to move from browsing to booking. These apps leverage user psychology through design to enhance usability and create engaging, frictionless experiences that keep users coming back.\"]}),/*#__PURE__*/t(\"h3\",{children:[\"4. \",/*#__PURE__*/e(\"strong\",{children:\"Building Emotional Connections Through Design\"})]}),/*#__PURE__*/e(\"p\",{children:\"High-quality design has the power to create emotional connections. When users feel emotionally connected to a product, they\u2019re more likely to become loyal customers and advocates. This emotional connection is often the result of thoughtful branding and user interface (UI) design. A brand that feels authentic and consistent across all touchpoints builds trust, while a visually appealing and consistent UI makes users feel comfortable and familiar with the product.\"}),/*#__PURE__*/t(\"p\",{children:[\"Take \",/*#__PURE__*/e(\"strong\",{children:\"Apple\"}),\" as an example. Apple\u2019s design philosophy is grounded in minimalism, attention to detail, and a deep understanding of user behavior. From the sleek hardware design of their products to the intuitive software experience, everything is crafted to evoke a sense of quality and exclusivity. When you use an Apple product, there\u2019s a feeling of luxury and satisfaction that\u2019s hard to replicate. It\u2019s no accident that Apple has one of the highest customer retention rates in the tech industry\u2014design is at the heart of their strategy.\"]}),/*#__PURE__*/e(\"p\",{children:\"Startups can apply the same principles by investing in brand identity and cohesive design systems from the start. Consistent visual elements, thoughtful animations, and personalized touches can help create that sense of familiarity and comfort that makes users want to keep engaging with the product. When users feel an emotional attachment, they\u2019re more forgiving of occasional bugs or issues because they see the brand as something more than just software; it\u2019s an experience they value.\"}),/*#__PURE__*/t(\"h3\",{children:[\"5. \",/*#__PURE__*/e(\"strong\",{children:\"Design-Driven Differentiation in Crowded Markets\"})]}),/*#__PURE__*/t(\"p\",{children:[\"In markets where products are functionally similar, design becomes a key differentiator. Think about the ride-sharing industry. Both \",/*#__PURE__*/e(\"strong\",{children:\"Uber\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"Lyft\"}),\" offer similar services, but their design philosophies are different. Uber\u2019s UI is bold, straightforward, and minimal, which conveys efficiency and speed. Lyft, on the other hand, incorporates more playful elements, using bright colors and fun illustrations to create a sense of friendliness and approachability. Both companies understand that their users are seeking convenience, but they use design to appeal to different aspects of their user base\u2019s emotions and preferences.\"]}),/*#__PURE__*/e(\"p\",{children:\"For startups, this is a crucial lesson. In any crowded space, products often have overlapping features. A ride-sharing app, a note-taking app, or even an e-commerce platform may not have fundamentally different offerings from competitors. What can set them apart is design. An app that feels cohesive, delightful, and easy to use\u2014while also standing out visually\u2014can be the difference between becoming a market leader or a forgotten competitor.\"}),/*#__PURE__*/t(\"h3\",{children:[\"6. \",/*#__PURE__*/e(\"strong\",{children:\"Retention Through Iterative Design and User Feedback\"})]}),/*#__PURE__*/e(\"p\",{children:\"High-quality design isn\u2019t static; it evolves based on user feedback and data. Companies that prioritize design as a central part of their product strategy often implement a process of continuous improvement. This means not just designing for launch but designing for long-term growth. Monitoring user behavior, conducting usability tests, and gathering feedback are all critical elements of a design-driven approach.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Slack\"}),\" is a prime example of how iterative design enhances retention. The team at Slack regularly updates the platform based on user feedback, fine-tuning everything from the onboarding process to the micro-interactions that make the product feel more responsive and engaging. They understand that even minor tweaks\u2014like changing the placement of a button or improving the loading animation\u2014can have a significant impact on user satisfaction and retention rates.\"]}),/*#__PURE__*/e(\"p\",{children:\"By incorporating user feedback into design decisions, companies can not only address pain points but also surprise and delight users with new features that enhance the experience. This approach fosters a sense of loyalty, as users feel their needs are being actively considered and met.\"}),/*#__PURE__*/t(\"h3\",{children:[\"7. \",/*#__PURE__*/e(\"strong\",{children:\"The ROI of High-Quality Design\"})]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s easy for startups to overlook the importance of design when focusing on getting a product to market quickly. However, this can be a costly mistake in the long run. High-quality design is not an expense; it\u2019s an investment. It drives conversions, reduces churn, and creates brand advocates\u2014factors that directly impact a company\u2019s bottom line.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Airbnb\u2019s\"}),\" success can be attributed, in part, to their commitment to design. Early in their journey, they invested in professional photography for hosts, recognizing that high-quality visuals would improve bookings. This decision was driven by a deep understanding of user behavior: people trust and engage with visually appealing content. As a result, Airbnb saw increased adoption rates, which ultimately contributed to their massive growth. Today, they continue to prioritize design across their platform, ensuring that every touchpoint reflects the same level of quality and consistency.\"]}),/*#__PURE__*/e(\"p\",{children:\"For startups, the ROI of investing in design might not be immediately visible, but it becomes apparent as the product gains traction. A well-designed product reduces the need for constant customer support, lowers the barrier to entry for new users, and increases the likelihood of word-of-mouth referrals\u2014all of which contribute to long-term growth and profitability.\"}),/*#__PURE__*/t(\"h3\",{children:[\"8. \",/*#__PURE__*/e(\"strong\",{children:\"Design as a Cultural and Strategic Asset\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Finally, it\u2019s important to view design not just as a department but as a cultural and strategic asset. Companies like \",/*#__PURE__*/e(\"strong\",{children:\"Google\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"Facebook\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"Spotify\"}),\" have integrated design thinking into their core operations. This means design isn\u2019t just something that happens in isolation; it\u2019s part of the company\u2019s DNA. Teams collaborate across functions\u2014product, engineering, marketing\u2014to create cohesive, user-centered experiences.\"]}),/*#__PURE__*/e(\"p\",{children:\"Startups should take note. By embedding design early on as a central pillar of the business, companies can create products that are not only innovative but also user-friendly and visually appealing. This approach requires building a culture that values design, giving designers a seat at the table during strategic discussions, and ensuring that every team understands the impact of their work on the overall user experience.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:\"High-quality design is no longer optional; it\u2019s essential for product adoption and user retention. In a competitive and fast-moving tech landscape, design is the differentiator that can make or break a product. It\u2019s the first impression, the user experience, the emotional connection, and the reason users keep coming back. Companies that invest in high-quality design not only build products that people love\u2014they build products that stand the test of time.\"}),/*#__PURE__*/e(\"p\",{children:\"For tech startups and established companies alike, the lesson is clear: prioritize design, iterate based on feedback, and view it as a strategic advantage. In doing so, you\u2019ll create a product that doesn\u2019t just attract users but retains them, driving long-term growth and success.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"A company\u2019s website isn\u2019t just a digital placeholder; it\u2019s a vital tool that impacts customer perception, brand credibility, and revenue. Yet, many companies hesitate when it comes to investing heavily in high-end website design, opting for cheaper, templated options. This approach might save money upfront, but it often results in missed opportunities and lower returns in the long run. High-end website design, when executed with precision, delivers significant ROI that extends beyond surface-level aesthetics. It\u2019s about building a comprehensive digital experience that drives engagement, conversion, and business growth.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. First Impressions Directly Impact Business Outcomes\"}),/*#__PURE__*/e(\"p\",{children:\"When a potential customer visits your website, the initial seconds are critical. Users form an opinion about your site almost instantly, and this judgment heavily influences their perception of your brand. Research indicates that up to 94% of these first impressions are based on design elements alone. If your website looks generic, outdated, or doesn\u2019t match the quality associated with your brand, you risk losing credibility\u2014and conversions.\"}),/*#__PURE__*/e(\"p\",{children:\"High-end design doesn\u2019t just look good; it communicates trust and professionalism, setting the tone for every other interaction a user has with your brand. It\u2019s the difference between a user staying on the site to learn more or bouncing within seconds. The investment in design pays off by reducing bounce rates, increasing time spent on-site, and ultimately driving more leads down the funnel.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. SEO and Technical Performance: A Solid Foundation for Visibility\"}),/*#__PURE__*/e(\"p\",{children:\"Design isn\u2019t just about appearance; it\u2019s also about functionality and structure. Search engines, like Google, reward websites that perform well, load quickly, and are optimized for mobile use. High-end websites are built with these factors in mind.\"}),/*#__PURE__*/e(\"p\",{children:\"A professionally designed site incorporates clean code, optimized images, and responsive layouts that perform seamlessly across devices. When search engines detect these qualities, they prioritize these sites, boosting their visibility. Increased visibility leads to more organic traffic\u2014one of the most valuable sources of web traffic, as it consistently brings in users with high purchase intent.\"}),/*#__PURE__*/e(\"p\",{children:\"A premium site design that integrates SEO best practices can yield significant gains in organic reach, helping businesses capture a steady stream of qualified leads and customers without paying for advertising. In the end, the technical performance of a well-designed site translates directly into profitability.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. User Experience as a Conversion Multiplier\"}),/*#__PURE__*/e(\"p\",{children:\"User experience (UX) is critical in guiding visitors through the site and turning them into customers. High-end website design focuses on creating an intuitive, engaging journey for users. It\u2019s about more than flashy graphics; it\u2019s the strategic placement of elements like call-to-action buttons, interactive features, and streamlined checkout processes that make a difference.\"}),/*#__PURE__*/e(\"p\",{children:\"Poor UX can be a conversion killer. For instance, 69% of online shopping carts are abandoned, often because of a complicated or slow checkout process. A premium design team works to minimize these points of friction, ensuring that every click and scroll feels natural and seamless. By optimizing these touchpoints, companies can significantly improve their conversion rates, translating to higher sales and revenue growth.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Brand Differentiation: Standing Out in a Competitive Market\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to branding, standing out is non-negotiable. High-end web design is an opportunity to differentiate and convey the unique aspects of your brand in a way that\u2019s hard to replicate. Companies like Tesla, Nike, and Apple have mastered this\u2014visiting their websites isn\u2019t just about accessing information; it\u2019s an immersive brand experience that reflects their identity, values, and vision.\"}),/*#__PURE__*/e(\"p\",{children:\"A high-end website gives brands the tools to craft a unique digital identity that resonates with their target audience. Every color choice, animation, and font style becomes a deliberate expression of the brand\u2019s persona. This level of attention not only attracts users but builds a connection with them. When visitors feel emotionally aligned with a brand, they are more likely to become repeat customers and advocates, delivering long-term ROI through increased lifetime value and loyalty.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Scalability and Future-Proofing\"}),/*#__PURE__*/e(\"p\",{children:\"Cheap, quick-fix websites often come with hidden costs. As a business grows, its needs evolve, whether that\u2019s handling increased traffic, integrating new e-commerce features, or adding additional service lines. Budget sites typically lack the flexibility or infrastructure to adapt, leading to expensive overhauls or redesigns.\"}),/*#__PURE__*/e(\"p\",{children:\"High-end websites, by contrast, are built for scalability. Professional designers and developers consider future growth opportunities and build the foundation accordingly, ensuring the site can handle expansion without losing performance or quality. This approach avoids repeated costs and disruptions, making the initial investment a long-term cost saver.\"}),/*#__PURE__*/e(\"p\",{children:\"Investing in a site that scales means a business can adapt, add features, and grow its online presence without unnecessary headaches. It\u2019s an investment in the business\u2019s future, ensuring that the digital infrastructure remains an asset as the company evolves.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Data-Driven Decisions for Optimized Performance\"}),/*#__PURE__*/e(\"p\",{children:\"High-end design isn\u2019t based on assumptions; it\u2019s guided by data. Top-tier design agencies use sophisticated tools like heatmaps, A/B testing, and in-depth analytics to monitor how users interact with the site. These insights allow them to refine design elements for maximum impact continuously.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, changing the color of a button or tweaking the position of a CTA can have a measurable effect on user behavior. High-end design teams test these elements rigorously to ensure that every aspect of the site is optimized for conversion. This data-driven approach ensures that the website is not just aesthetically pleasing but performs at the highest level.\"}),/*#__PURE__*/e(\"p\",{children:\"By investing in a high-end, data-informed design, businesses can continuously refine their site to improve user engagement, increase conversions, and maximize revenue\u2014yielding clear, quantifiable returns.\"}),/*#__PURE__*/e(\"h3\",{children:\"7. Integrations and Automation for Efficiency\"}),/*#__PURE__*/e(\"p\",{children:\"A company\u2019s website is rarely a standalone entity. It often needs to integrate seamlessly with customer relationship management (CRM) tools, marketing automation platforms, and other software systems to function as an effective business tool. High-end websites are designed with these integrations in mind, ensuring that data flows smoothly and systems work together without friction.\"}),/*#__PURE__*/e(\"p\",{children:\"Integrating the website with platforms like HubSpot, Salesforce, or Mailchimp enables companies to automate workflows, such as lead nurturing campaigns or customer support responses. This reduces the need for manual input, saving time and minimizing errors. Similarly, advanced e-commerce integrations automate inventory management, order processing, and customer communication, enhancing operational efficiency.\"}),/*#__PURE__*/e(\"p\",{children:\"Increased efficiency means reduced operational costs and a faster, more responsive service for customers, leading to higher satisfaction and retention. The ROI from these efficiency gains can be substantial, as companies benefit from streamlined processes that allow their teams to focus on growth rather than administrative tasks.\"}),/*#__PURE__*/e(\"h3\",{children:\"8. Security and Compliance: Risk Mitigation and Trust Building\"}),/*#__PURE__*/e(\"p\",{children:\"Security breaches and compliance issues are expensive\u2014both financially and in terms of brand reputation. A high-end website design investment includes measures that protect businesses from these risks. Experienced web design teams implement security features such as SSL certificates, secure coding practices, and multi-factor authentication to safeguard customer data.\"}),/*#__PURE__*/e(\"p\",{children:\"Moreover, premium websites are built to comply with regulations like GDPR, ensuring that companies avoid hefty fines and legal issues. This is crucial for companies operating in regions with stringent privacy laws or handling sensitive customer information.\"}),/*#__PURE__*/e(\"p\",{children:\"The ROI here isn\u2019t just about avoiding fines or lawsuits; it\u2019s about building trust. A secure, compliant website gives customers confidence, which translates to increased conversions and customer loyalty. Investing in security and compliance ensures that the business not only meets regulatory standards but also builds a credible, trusted brand.\"}),/*#__PURE__*/e(\"h3\",{children:\"9. Competitive Advantage: Investing in a Unique Digital Asset\"}),/*#__PURE__*/e(\"p\",{children:\"High-end websites don\u2019t just look better; they perform better. When competitors are still using template-based or generic designs, a custom, premium site gives a business a clear edge. It shows customers, investors, and partners that the company values quality and professionalism.\"}),/*#__PURE__*/e(\"p\",{children:\"For startups and tech companies, this perception is critical. A high-end website can be the deciding factor for potential clients or investors, indicating that the business is serious and ready to scale. The competitive advantage is difficult to replicate\u2014custom sites are tailored to the brand\u2019s identity, making it hard for competitors to imitate the digital experience.\"}),/*#__PURE__*/e(\"p\",{children:\"This advantage leads to tangible benefits, such as attracting high-quality leads, securing investment, and building strategic partnerships. The ROI of investing in a high-end website isn\u2019t just immediate; it\u2019s a long-term competitive positioning that pays dividends over time.\"}),/*#__PURE__*/e(\"h3\",{children:\"10. The Long-Term Compounding ROI of a High-Quality Website\"}),/*#__PURE__*/e(\"p\",{children:\"A high-end website is a long-term asset, not a short-term expense. Over time, the benefits compound as organic traffic grows, SEO rankings improve, and the user base expands. Unlike advertising campaigns or marketing initiatives with short lifespans, a premium website delivers consistent, ongoing value.\"}),/*#__PURE__*/e(\"p\",{children:\"When built and maintained properly, a high-quality website continues to drive traffic, generate leads, and close sales for years. Businesses that invest in high-end design reap the benefits of a site that not only attracts but also retains and converts customers efficiently.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Investing in a high-end website design is about more than aesthetics; it\u2019s a strategic move that delivers a measurable and sustained ROI. From improved first impressions and increased conversions to better SEO performance and future-proof scalability, the benefits extend beyond the surface. Companies that recognize the value of premium design and make the investment set themselves up for long-term success, building a digital presence that drives growth, boosts profitability, and stands out in a crowded market.\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Rebranding isn\u2019t just cosmetic\u2014it\u2019s a power move. For scaleups pushing to redefine their space and capture larger markets, a rebrand can shift perception, reposition the company, and set the stage for the next level of growth. Whether it's recalibrating your visual identity, messaging, or entire brand philosophy, the process goes beyond aesthetics. It\u2019s about crafting a new narrative that speaks directly to your evolved audience and aligns with your ambitions. But pulling off a successful rebrand isn\u2019t as simple as slapping on a new logo or color palette; it\u2019s a calculated strategy that, if executed right, can be a game changer.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why Scaleups Rebrand\"}),/*#__PURE__*/e(\"p\",{children:\"Scaleups rebrand when they hit an inflection point\u2014a place where the original identity feels outdated or insufficient for the new opportunities ahead. Maybe you\u2019ve expanded internationally, pivoted the product, or gained traction in a new market segment. If your brand isn\u2019t keeping pace, it\u2019s a liability.\"}),/*#__PURE__*/e(\"p\",{children:\"The stakes are high. Your audience\u2019s first impression of your company often hinges on your brand identity. If it doesn't resonate, you risk losing out to competitors who are already nailing their brand game. And with so much venture capital flowing into the tech and innovation ecosystem, having a brand that commands attention isn\u2019t optional; it\u2019s essential.\"}),/*#__PURE__*/e(\"h3\",{children:\"When to Pull the Trigger on a Rebrand\"}),/*#__PURE__*/e(\"p\",{children:\"Timing is crucial. A rebrand too early and you risk creating confusion or alienating a customer base still getting to know you. Too late, and you\u2019re playing catch-up in a market where speed is everything.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Market Expansion:\"}),\" If you\u2019re scaling into new markets\u2014especially international ones\u2014you may need to adapt your brand to reflect the new audience. Companies like Airbnb and Spotify rebranded to create a more universal, approachable image as they grew beyond their local origins.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Product Pivot:\"}),\" Scaleups often pivot their products to explore new opportunities. Your brand identity needs to keep up. Slack, for example, shifted from an internal tool for gaming developers to a professional communication platform, requiring a rebrand that emphasized its utility for businesses.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Mergers and Acquisitions:\"}),\" If you\u2019ve merged with or acquired another company, a rebrand may be necessary to unify the new entity. It\u2019s an opportunity to create a cohesive image and message, eliminating any brand conflicts and establishing a fresh start.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Growth Plateaus:\"}),\" When growth slows, sometimes it\u2019s not the product that\u2019s the problem\u2014it\u2019s the brand. If your identity feels outdated or doesn\u2019t convey the value you bring, a rebrand can be a powerful way to reignite interest and signal evolution.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"The Risks of Rebranding\"}),/*#__PURE__*/e(\"p\",{children:\"With great opportunity comes great risk. A rebrand is expensive, time-consuming, and requires a deep understanding of both your business and your audience. Get it wrong, and the fallout can be severe\u2014confusing customers, alienating loyalists, and even losing market share.\"}),/*#__PURE__*/e(\"p\",{children:\"Gap\u2019s infamous logo redesign is a cautionary tale. In 2010, the brand rolled out a new logo that was met with instant backlash. The design felt generic and failed to resonate with customers who had a strong connection to the original. Within a week, Gap reverted to the old logo, but the damage was done\u2014a reminder that a misstep can lead to a PR disaster.\"}),/*#__PURE__*/e(\"p\",{children:\"Scaleups don\u2019t have the luxury of bouncing back like major corporations. A poorly executed rebrand could mean losing investors, clients, or traction\u2014luxuries you can\u2019t afford when you\u2019re aiming for hypergrowth.\"}),/*#__PURE__*/e(\"h3\",{children:\"Building a Rebranding Strategy: Aligning Vision with Execution\"}),/*#__PURE__*/e(\"p\",{children:\"A successful rebrand begins with a solid strategy rooted in data and insights. Here\u2019s how scaleups can structure a rebrand that aligns with their ambitions:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Audit Your Current Brand\"})}),/*#__PURE__*/e(\"p\",{children:\"Before you make any changes, understand where you stand. Conduct a brand audit to identify gaps between your brand\u2019s current perception and where you want it to be. This includes analyzing your brand\u2019s visual identity, messaging, and overall positioning. Use customer feedback, competitor analysis, and data from your marketing efforts to pinpoint what's working and what isn't.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Define Your Goals and KPIs\"})}),/*#__PURE__*/e(\"p\",{children:\"Establish clear, measurable goals for the rebrand. Are you trying to enter a new market, reposition your product, or differentiate from competitors? KPIs could include brand awareness metrics, website traffic, conversion rates, or customer acquisition costs. Having these benchmarks ensures you can measure the rebrand\u2019s impact and course-correct if necessary.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Align with Your Audience\"})}),/*#__PURE__*/e(\"p\",{children:\"The worst thing you can do is rebrand in isolation. You must understand your audience's needs and expectations. Use data to profile your target audience segments\u2014demographics, behaviors, and preferences. Align your new brand identity with these insights to ensure it resonates and feels relevant.\"}),/*#__PURE__*/e(\"p\",{children:\"Brand archetypes can also play a role. Are you positioning yourself as the \u201Crebel\u201D or the \u201Csage\u201D? Align your visual elements, tone, and messaging to fit that archetype and speak to your target audience in a consistent and impactful way.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Build the Visual and Verbal Identity\"})}),/*#__PURE__*/e(\"p\",{children:\"This is where the creative work begins. Work with designers and strategists to develop a cohesive visual identity\u2014logos, typography, color schemes, and visual elements that reflect your new direction. But remember, visual identity is just one piece of the puzzle. Messaging must align, too. Your brand\u2019s voice and tone should echo your scaleup\u2019s culture and vision while being adaptable enough to speak to various audience segments.\"}),/*#__PURE__*/e(\"p\",{children:\"An example of a successful rebrand is Mailchimp. As the company evolved from email marketing to a full-fledged marketing platform, it needed a brand that reflected its expanded offering. The result was a playful, yet professional identity that appealed to their target audience\u2014entrepreneurs and small businesses looking for accessible marketing solutions.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Plan the Rollout Strategically\"})}),/*#__PURE__*/e(\"p\",{children:\"A brand launch is a coordinated effort across all touchpoints\u2014website, social media, PR, email campaigns, and customer communication. If you\u2019re working with a global audience, localize your messaging to fit cultural contexts. A phased rollout is often more effective than a complete overnight change, allowing you to test and optimize different elements in real-time.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Monitor, Measure, and Iterate\"})}),/*#__PURE__*/e(\"p\",{children:\"After the launch, don\u2019t just sit back and assume the job\u2019s done. Monitor performance against your KPIs. Track customer reactions on social media, website engagement metrics, and sales figures. If certain elements aren\u2019t working, be ready to adapt. Flexibility and iteration are key, especially for scaleups where agility is an advantage over bigger, slower-moving competitors.\"})]})]}),/*#__PURE__*/e(\"h3\",{children:\"Examples of Scaleups That Nailed Their Rebrand\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Notion\"}),\": Originally launched as a simple note-taking app, Notion\u2019s rebrand expanded its identity into an all-in-one workspace. The brand\u2019s new design was minimalist yet flexible, aligning with the product\u2019s utility for individuals, startups, and larger enterprises alike. Notion leaned into community-driven marketing, using user-generated content to build authenticity and trust.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Canva\"}),\": What started as a simple graphic design tool for non-designers has evolved into a comprehensive visual communication platform. Canva\u2019s rebrand focused on inclusivity and empowerment, using vibrant visuals and straightforward messaging that spoke to its diverse global user base. The move helped them differentiate from other design tools like Adobe Creative Cloud, positioning Canva as the accessible choice for everyday creators and businesses.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Superhuman\"}),\": As a premium email service, Superhuman aimed to reimagine what email should feel like for productivity enthusiasts. Their rebrand emphasized speed, efficiency, and a luxury experience, allowing them to target high-paying customers willing to invest in optimizing their workflow. The exclusivity embedded in their brand strategy created a sense of FOMO, turning users into loyal advocates and scaling word-of-mouth growth.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"Common Pitfalls and How to Avoid Them\"}),/*#__PURE__*/e(\"p\",{children:\"Rebranding is a minefield of potential mistakes. From inconsistent messaging to alienating core customers, here are some of the most common pitfalls and how to avoid them:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Overlooking the Core Audience\"})}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t forget the people who got you here. While attracting new users or markets is crucial, neglecting your current customer base can backfire. Maintain communication with your core audience throughout the rebranding process, gathering their input and feedback to ensure they feel included and valued.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lack of Cohesion Across Touchpoints\"})}),/*#__PURE__*/e(\"p\",{children:\"Your brand isn\u2019t just your logo or your website; it\u2019s every touchpoint where a customer interacts with you. Ensure consistency across all channels\u2014whether it\u2019s social media, email, or physical presence. Inconsistent branding creates confusion and undermines trust.\"})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ignoring the Cultural or Regional Nuances\"})}),/*#__PURE__*/e(\"p\",{children:\"Global scaleups need to consider cultural and regional differences in their branding efforts. What works in one market might fail in another. For instance, colors and symbols may carry different connotations in different cultures. If you\u2019re expanding internationally, invest in localized branding strategies and adapt accordingly.\"})]})]}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion: Make Rebranding an Asset, Not a Liability\"}),/*#__PURE__*/e(\"p\",{children:\"Rebranding is not a one-size-fits-all solution; it\u2019s a strategic maneuver tailored to align your company\u2019s identity with its long-term ambitions. For scaleups, the goal is to create a brand that not only reflects where the company is now but where it\u2019s heading. The process requires a deep dive into your business model, target market, and growth trajectory, but if done right, it can be the catalyst that propels your company from being a promising startup to an industry leader.\"}),/*#__PURE__*/e(\"p\",{children:\"Scaleups willing to take the plunge and execute a well-planned rebrand stand to benefit from increased visibility, stronger customer loyalty, and a more aligned team culture. But remember, the key is intentionality\u2014every choice, every element, and every message must align with your company\u2019s goals.\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Disruption has become a buzzword, and innovation a given. But in a world where everyone claims to have the next revolutionary SaaS, AI-driven solution, or blockchain-enhanced platform, the question becomes: \",/*#__PURE__*/e(\"em\",{children:\"How do you really stand out?\"}),\" The answer lies in one of the oldest but most powerful tools in business: \",/*#__PURE__*/e(\"strong\",{children:\"design\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Design is no longer just an afterthought for tech companies; it\u2019s a differentiator, a driver of engagement, and a powerful business tool that can elevate a product from being just another tool in a sea of offerings to a brand that resonates with users and investors alike. But it\u2019s not enough to slap a pretty interface on your product and call it a day. To make an impact, design must be strategic, user-centered, and authentically woven into the fabric of your company.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Visual Language of Innovation: More Than Just Aesthetic\"}),/*#__PURE__*/e(\"p\",{children:\"When we talk about design, many tech founders initially think of logos, color palettes, and websites. But true design thinking goes much deeper. It\u2019s about crafting a visual language that communicates your brand\u2019s values and mission in a way that feels intuitive and appealing to your target audience. It's about creating an identity that sticks.\"}),/*#__PURE__*/e(\"p\",{children:\"Take Apple as the gold standard. Apple's design philosophy, which places emphasis on simplicity, elegance, and user-centric experiences, has made its products not only desirable but iconic. Users know what to expect from Apple\u2014clean lines, sleek interfaces, and an effortless user experience. These aren\u2019t just cosmetic choices; they\u2019re strategic decisions that reinforce the brand's position as a leader in intuitive tech.\"}),/*#__PURE__*/e(\"p\",{children:\"The takeaway for startups and tech companies trying to stand out in the market is clear: investing in a cohesive and thoughtful visual language can make your brand immediately recognizable. A well-designed logo and a consistent visual style across all platforms\u2014from your app interface to your investor presentations\u2014signal professionalism, attention to detail, and a commitment to quality. In a saturated market, where the smallest details matter, design becomes the differentiator that keeps you top-of-mind.\"}),/*#__PURE__*/e(\"h3\",{children:\"User Experience (UX): The Silent Marketer\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s often said that the best design is invisible. Nowhere is this truer than in user experience (UX). While visual design captures attention, it\u2019s UX that keeps users engaged and loyal. A beautifully designed product is useless if it\u2019s not functional or intuitive.\"}),/*#__PURE__*/e(\"p\",{children:\"Startups need to approach UX as an ongoing conversation with their users. The most successful tech products are those that anticipate user needs, adapt based on feedback, and create a seamless experience that users can\u2019t imagine living without. Consider Slack: the workplace messaging platform didn\u2019t just become popular because it looked good; it thrived because its user experience made team communication effortless and efficient. Its playful yet professional design encouraged engagement, while its functionality provided real value.\"}),/*#__PURE__*/e(\"p\",{children:\"For tech companies looking to differentiate themselves, investing in UX research and design isn\u2019t optional; it\u2019s essential. This means testing early and often, gathering feedback, and building a culture of iteration. It\u2019s about understanding that UX isn\u2019t a one-time project but a continuous process of refinement. Startups should focus on removing friction points and ensuring every interaction feels natural, whether it\u2019s onboarding a new user, navigating the dashboard, or troubleshooting a problem.\"}),/*#__PURE__*/e(\"h3\",{children:\"Authenticity: Standing Out by Staying True\"}),/*#__PURE__*/e(\"p\",{children:\"In the modern tech ecosystem, audiences are savvier and more discerning than ever before. They can spot disingenuous branding from a mile away, and they crave authenticity. The brands that truly stand out are those that manage to align their visual design and user experience with their core values, creating an authentic connection with their audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Take Basecamp, the project management platform. Unlike many of its competitors, Basecamp has consistently resisted the temptation to cram unnecessary features into its product in an attempt to capture more users. Instead, it has maintained a clear, focused value proposition: to simplify project management. This clarity of vision is reflected in its clean, minimalistic design and straightforward UX. Users know exactly what they\u2019re getting with Basecamp, and that consistency has built trust.\"}),/*#__PURE__*/e(\"p\",{children:\"So, how do startups achieve this level of authenticity through design? It begins with self-awareness. Founders need to have a clear understanding of what their product stands for, who their audience is, and how they want to be perceived. From there, every design decision\u2014whether it\u2019s the color scheme of the app or the tone of the copy on the website\u2014should serve to reinforce this core identity. Authenticity isn\u2019t something you can fake; it\u2019s built over time through consistency and clarity.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Power of Storytelling Through Design\"}),/*#__PURE__*/e(\"p\",{children:\"Human beings are hardwired to respond to stories. Whether it\u2019s the myth of the American Dream or the narrative arc of a hero overcoming obstacles, stories captivate and resonate. Smart tech companies recognize this and use design as a storytelling tool to differentiate themselves.\"}),/*#__PURE__*/e(\"p\",{children:\"Airbnb, for example, transformed the way people travel not just through a peer-to-peer platform but by telling a compelling story about belonging and shared experiences. Its design reflects this narrative: warm, inviting, and human-centric. From its logo to its app interface, Airbnb\u2019s design language speaks to the traveler\u2019s desire for connection, and that storytelling approach has become a significant part of its brand equity.\"}),/*#__PURE__*/e(\"p\",{children:\"For tech startups, storytelling through design doesn\u2019t mean crafting a literal narrative; it means understanding what emotional response you want to evoke in your users and building a design language around that. If your product is about efficiency, for example, your design should be streamlined and fast, reinforcing the feeling of speed and productivity. If your product is centered on creativity, your design should inspire and engage, using bold visuals and dynamic elements to capture the imagination.\"}),/*#__PURE__*/e(\"h3\",{children:\"Localizing Design for a Global Audience\"}),/*#__PURE__*/e(\"p\",{children:\"With the tech market being global, standing out isn\u2019t just about creating a universal appeal but also adapting and localizing your design to cater to different markets. Design that resonates with an American audience might not have the same impact in Europe or Asia. Successful tech companies understand this and build flexibility into their design systems.\"}),/*#__PURE__*/e(\"p\",{children:\"Uber, for instance, adapts its branding and UX to suit local markets. In India, its interface is optimized for users who rely on cash payments, while in Japan, it emphasizes partnerships with local taxi services. This localization isn\u2019t just about changing languages; it\u2019s about understanding cultural nuances and integrating them into the design in a way that feels native.\"}),/*#__PURE__*/e(\"p\",{children:\"For startups aiming to scale globally, it\u2019s crucial to incorporate localization into their design strategy from the start. This could mean designing modular systems that allow for quick adaptation or building out diverse design teams with knowledge of specific markets. A one-size-fits-all approach no longer works; instead, design must be as fluid and adaptable as the markets it serves.\"}),/*#__PURE__*/e(\"h3\",{children:\"Strategic Minimalism: Less Is More\"}),/*#__PURE__*/e(\"p\",{children:\"When the competition is fierce, there\u2019s a temptation to add more features, more details, more of everything to stand out. But in reality, strategic minimalism often has the opposite effect\u2014it clarifies and strengthens a brand\u2019s message, making it easier for users to understand and engage.\"}),/*#__PURE__*/e(\"p\",{children:\"Notion, the all-in-one workspace app, has risen in popularity thanks to its minimalist and highly customizable interface. By giving users a blank canvas with intuitive tools, Notion lets users build the experience they want. Its design is deliberately simple to not distract from the core experience, proving that sometimes, less is indeed more.\"}),/*#__PURE__*/e(\"p\",{children:\"Startups must resist the urge to overdesign. Instead of throwing every feature or visual element into the mix, founders should ask themselves what their users truly need and remove the rest. Minimalism isn\u2019t about being bare-bones; it\u2019s about creating clarity and focus. A product that does one thing well and presents it clearly will always have more impact than one that tries to do everything and ends up confusing users.\"}),/*#__PURE__*/e(\"h3\",{children:\"Building Emotional Resonance with Micro-Interactions\"}),/*#__PURE__*/e(\"p\",{children:\"The devil is in the details, as they say. While overall design and UX are critical, the small touches\u2014known as micro-interactions\u2014often make the difference between a good product and a memorable one. These tiny moments of interaction, like a satisfying click animation, a gentle nudge when a task is completed, or a playful notification sound, can humanize technology and build emotional resonance.\"}),/*#__PURE__*/e(\"p\",{children:'Think about the way LinkedIn\u2019s \"Congratulations\" confetti animation pops up when you add a new achievement or the subtle animation in Google\u2019s Material Design system that makes each tap feel responsive and dynamic. These micro-interactions add personality and delight, creating positive associations that build user loyalty over time.'}),/*#__PURE__*/e(\"p\",{children:\"For tech startups, investing in these small touches can pay dividends. Micro-interactions are opportunities to surprise and engage users, turning mundane moments into something delightful. They\u2019re also a chance to reinforce branding subtly\u2014whether through color, motion, or sound.\"}),/*#__PURE__*/e(\"h3\",{children:\"Brand Longevity: Designing for the Future\"}),/*#__PURE__*/e(\"p\",{children:\"In tech, it\u2019s not just about standing out today but ensuring that your brand has staying power. Design is a huge part of this. Brands that have longevity\u2014like Microsoft, IBM, and Google\u2014have all evolved their design language over time while maintaining a recognizable core identity. This balance between evolution and consistency is key.\"}),/*#__PURE__*/e(\"p\",{children:\"Startups need to design with adaptability in mind. This means creating flexible design systems that can grow with the brand, allowing for updates and refinements without losing the brand\u2019s essence. It also means being open to change; as user needs evolve, so too should your design.\"}),/*#__PURE__*/e(\"p\",{children:\"But while adaptability is crucial, so is having a clear foundation. Before attempting to innovate or pivot design-wise, startups must establish a solid visual and experiential identity that becomes synonymous with their brand. Only then can they evolve without alienating users or losing their way.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion: Design as a Business Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"In a saturated tech market, standing out isn\u2019t just about having the best technology or the smartest founders; it\u2019s about how you present yourself to the world\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In today\u2019s tech landscape, the focus is often on scaling fast, building products that solve real problems, and getting users hooked with the right growth strategies. But there\u2019s an often overlooked element that is increasingly becoming a critical factor in investor decisions: design. Specifically, a startup's website is more than just a digital business card\u2014it's a growth lever, and venture capitalists (VCs) know it.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Design Differentiator\"})}),/*#__PURE__*/e(\"p\",{children:\"There was a time when design was just a nice-to-have\u2014an aesthetic flourish that founders would add if they had extra budget. Those days are over. In a world where competition is fierce and attention spans are dwindling, design is no longer just about aesthetics; it's a fundamental component of a startup\u2019s growth strategy. Websites, in particular, act as a digital front door that must captivate users, establish credibility, and convert visitors into customers.\"}),/*#__PURE__*/e(\"p\",{children:\"The shift towards prioritizing design is apparent in the venture capital world. When you sit across from a VC in a pitch meeting, know that they\u2019ve already checked out your website, scrutinized the UX, and compared it to others in your vertical. It\u2019s no longer just about market opportunity and traction; it\u2019s also about how well you communicate your value proposition through design. It\u2019s the new battleground where startups either make a stellar first impression or lose the war before they\u2019ve even had a chance to fight.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"VCs Are Design-Literate: Here's Why\"})}),/*#__PURE__*/e(\"p\",{children:\"Investors are becoming more sophisticated in their evaluation metrics, and design has risen to the forefront of their checklist. The classic venture capitalist might once have been a finance geek with an eye for spreadsheets. Today, many investors have design backgrounds or, at the very least, employ analysts who understand the fundamentals of user experience (UX) and conversion optimization.\"}),/*#__PURE__*/e(\"p\",{children:\"This design literacy isn't just for show. Data from firms like Andreessen Horowitz and Sequoia Capital indicate that companies with a strong design focus tend to grow faster and have higher valuations than their less design-savvy counterparts. When a VC visits a startup\u2019s website, they\u2019re evaluating the user experience as much as they are looking for information about market size and growth metrics. Does the website load quickly? Is it mobile-responsive? Are the call-to-action buttons strategically placed for maximum conversions? These elements are signals, and when they align, they indicate to investors that the company is serious about growth.\"}),/*#__PURE__*/e(\"p\",{children:\"VCs know that a well-designed website is an indicator of a company\u2019s maturity. If a startup has taken the time to craft a thoughtful, intuitive digital experience, it suggests they understand their users and are ready to scale. On the flip side, if a startup\u2019s website is a jumbled mess of poorly placed content and broken links, it raises red flags. \u201CIf they can\u2019t get their website right, what else are they missing?\u201D VCs often ask.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Websites Matter More Than Ever in a Remote-First World\"})}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re living in a remote-first era, and your digital presence is often the only interaction an investor or potential customer may have with your company. Gone are the days of lavish office spaces and in-person demos that allowed startups to charm their way into term sheets. Today, your website is often the first (and sometimes only) touchpoint investors have before deciding if you're worth a meeting.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBefore I even open the pitch deck, I\u2019ll visit their site,\u201D says an anonymous partner at a top-tier venture capital firm. \u201CIt\u2019s like reading a company\u2019s resume\u2014if I don\u2019t see a clear, compelling story within the first 30 seconds, I\u2019m probably not going to spend more time digging into their financials.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The stakes are high. A poorly designed website doesn\u2019t just repel customers; it repels capital. When your startup is vying for attention in a crowded market, and all you have is an online presence to tell your story, the design must do the heavy lifting. Your brand narrative, value proposition, and product information need to be concise, visually engaging, and intuitive. Investors know that in a digital-first world, your website is a proxy for your product, team, and overall company culture.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"A Case Study: The Power of Design in Fundraising\"})}),/*#__PURE__*/e(\"p\",{children:\"To illustrate the point, consider the case of Typeform, a Barcelona-based startup that revolutionized online forms. In its early days, Typeform\u2019s site was minimalistic yet highly intuitive. Every design element was crafted to align with the company\u2019s core mission of creating \u201Cbeautiful forms.\u201D The founders understood that if they were to capture the interest of VCs, their website needed to be as functional and beautiful as their product.\"}),/*#__PURE__*/e(\"p\",{children:\"When VC firms like Index Ventures and Point Nine Capital evaluated Typeform, they were already hooked before seeing any metrics. The site\u2019s sleek design and seamless UX conveyed a level of professionalism that signaled the company was serious about user experience. Investors could see the product\u2019s potential, not just through the pitch deck but in every interaction they had with the site. The result? Typeform secured over $50 million in funding and continues to grow, partly due to its relentless focus on design.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"VCs' New Design Checklist\"})}),/*#__PURE__*/e(\"p\",{children:\"So, what exactly are VCs looking for when they evaluate your website? Here\u2019s a breakdown of key design elements that investors scrutinize before they even sit down to hear your pitch:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User Experience (UX)\"}),\": VCs understand that an intuitive, well-organized site is a proxy for a well-thought-out product. They\u2019re looking for seamless navigation, quick load times, and logical information architecture. If a user can\u2019t find the \u201CSign Up\u201D button or has to dig through multiple pages to understand what you do, investors are likely to think twice.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Brand Consistency\"}),\": A cohesive visual language across your website indicates that you have a clear understanding of your brand identity. This is crucial for building trust with customers and investors alike. The best startups establish their credibility through consistent fonts, colors, imagery, and messaging, reinforcing the idea that they\u2019re building something enduring.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Conversion Optimization\"}),\": VCs know that a startup\u2019s website is not just for show\u2014it\u2019s a tool for growth. They pay attention to how strategically placed calls-to-action are and whether the site is optimized for conversions. This could mean analyzing how the \u201CRequest a Demo\u201D button is positioned or evaluating the simplicity of the checkout process for SaaS products.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Mobile Responsiveness\"}),\": More than half of web traffic today comes from mobile devices, and investors know this. A site that isn\u2019t optimized for mobile loses not only customers but also credibility. VCs are aware that if your website isn\u2019t responsive, your growth potential is limited.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Visual Appeal and Modern Aesthetics\"}),\": While investors aren\u2019t necessarily design critics, they recognize when a site looks modern and well-crafted. Websites that employ high-quality images, thoughtful animations, and clean, minimalist layouts often leave a lasting impression.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The ROI of Design Investment\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not just about looking good\u2014design has a measurable impact on growth and revenue. Startups that invest in good design often see higher conversion rates, better customer retention, and increased user engagement. According to a McKinsey report, companies that focus on design see 32% more revenue growth and 56% higher total returns to shareholders compared to those that don\u2019t. The correlation between design and performance is undeniable, and VCs are taking notice.\"}),/*#__PURE__*/e(\"p\",{children:\"In fact, some investors are so convinced of the power of design that they\u2019re setting up in-house design teams to support their portfolio companies. For example, Andreessen Horowitz has a dedicated design partner, Scott Klemmer, who works closely with founders to ensure their products and websites are optimized for growth. This kind of support underscores how crucial design has become in the modern startup landscape.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why Startups Can\u2019t Afford to Ignore Design\"})}),/*#__PURE__*/e(\"p\",{children:\"For startups, the message is clear: design matters, and it\u2019s not something you can afford to ignore. Whether you\u2019re bootstrapping or have raised a seed round, investing in design is a strategic move that can pay off in multiples when it comes time to scale or seek investment.\"}),/*#__PURE__*/e(\"p\",{children:\"Yet, many startups still struggle to prioritize design. For some, it\u2019s a budgetary constraint\u2014hiring a top-notch designer isn\u2019t cheap, and founders often prefer to allocate funds toward product development. For others, it\u2019s a lack of understanding about the impact that design can have on their business.\"}),/*#__PURE__*/e(\"p\",{children:\"The reality is that good design doesn\u2019t have to be expensive. For startups that can\u2019t afford a full-time designer, there are agencies and freelancers who specialize in crafting high-quality websites at a fraction of the cost. The key is understanding that a well-designed website is not a cost center but a growth investment.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Future: Design-First Companies as the New Unicorns\"})}),/*#__PURE__*/e(\"p\",{children:\"As the startup ecosystem evolves, we\u2019re seeing the rise of design-first companies\u2014startups that prioritize user experience and visual appeal from day one. These companies understand that in a world saturated with options, standing out isn\u2019t just about having a great product; it\u2019s about delivering a holistic brand experience that begins the moment a user lands on your site.\"}),/*#__PURE__*/e(\"p\",{children:\"Take Airbnb, for instance. The company\u2019s emphasis on design transformed the way people book accommodations, and it all started with a clean, intuitive website that made finding a place to stay as simple as possible. Today, design-first companies are leading the charge in industries ranging from fintech to healthcare, and they\u2019re the ones that VCs are increasingly backing.\"}),/*#__PURE__*/e(\"p\",{children:\"In the end, design isn\u2019t just a lever for growth; it\u2019s a signal. It tells investors that a company is serious about scaling, understands its users, and is committed to delivering excellence at every touchpoint. For founders looking to raise their next round, it\u2019s time to ask yourself: what does your website say about you?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:\"As VCs continue to sharpen their focus on design as a critical evaluation metric, the pressure is on for startups to up their game. A well-crafted website can be the difference between securing that term sheet or getting passed over. It\u2019s no longer just about having a great product or a disruptive business model\u2014design is the new competitive advantage, and the smartest startups are already using it to their benefit.\"}),/*#__PURE__*/e(\"p\",{children:\"So, the next time you walk into a VC\u2019s office, rest assured they\u2019ve already visited your website. Make sure it\u2019s the kind of website that tells them you\u2019re worth their time\u2014and their money.\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Scaling a brand is much like hosting a grand soir\\xe9e. You want the guest list to grow, the conversation to flourish, and the champagne to flow endlessly. But the trick? Ensuring that even as your brand stretches its arms wide, it remains unmistakably yours\u2014a beacon of authenticity amidst a sea of rapid growth and high stakes. In the world of scaling, many a promising brand has drowned in the currents of change, while the select few have managed to stay anchored, their true essence as immaculate as a Savile Row suit. Let\u2019s dive into the ritzy world of scaling without sacrificing the core of who you are.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Allure of Expansion\"}),/*#__PURE__*/e(\"p\",{children:\"Ah, scaling\u2014a word that evokes both excitement and trepidation in the heart of any brand founder. Expansion whispers promises of increased revenue, extended influence, and global acclaim. It\u2019s akin to moving from one\u2019s quaint townhouse to a sprawling manor, complete with manicured gardens and a room for every whim. Yet, much like real estate, scaling a brand comes with its own set of headaches. While it\u2019s tempting to say \u2018yes\u2019 to every opportunity, it\u2019s equally important to ensure these expansions align with your brand\u2019s core values.\"}),/*#__PURE__*/e(\"p\",{children:\"As one of London\u2019s elite marketing moguls aptly put it, \u201CScaling should feel like upgrading to the penthouse, not abandoning the townhouse altogether.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Keep Your Core Values In Your Pocket Square\"}),/*#__PURE__*/e(\"p\",{children:\"When scaling, your core values are akin to a pocket square\u2014a subtle but essential touch that must be present at all times. They define who you are, what you stand for, and why people love your brand. Whether you\u2019re a bespoke tailoring house or a tech-savvy disruptor, your values should act as the compass guiding every decision, ensuring that growth doesn\u2019t come at the expense of identity.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Case Study: Burberry\u2019s Revival\"})}),/*#__PURE__*/e(\"p\",{children:\"Consider Burberry\u2019s rise from the ashes of its own dilution. Once the symbol of British luxury, it was fast becoming an emblem of ubiquity. The check pattern\u2014once a mark of prestige\u2014had become almost commonplace. What saved Burberry? Its ability to reconnect with its heritage. Under the watchful eye of a visionary new leadership, the brand returned to its roots: Britishness, quality, and exclusivity. The Burberry check was revived, but in a way that felt rarified, bringing it back to its status as a symbol of the elite.\"}),/*#__PURE__*/e(\"p\",{children:\"The lesson? When scaling, revisit your origins. Ask yourself: \u201CWhat made my brand desirable in the first place?\u201D and \u201CHow can I preserve that allure as we grow?\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Beware the Temptation of Trends\"}),/*#__PURE__*/e(\"p\",{children:\"In the glamorous game of brand growth, the temptation to chase trends is ever-present. With the rise of influencer marketing and TikTok campaigns, brands often find themselves caught in the whirlwind, trying to replicate the latest viral sensation. But, as any seasoned partygoer knows, chasing every trend is a surefire way to lose your mystique. After all, no one remembers the host who\u2019s always chasing someone else\u2019s vibe\u2014they remember the one who sets their own.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, use trends as a tool, not a map. Incorporate elements of what\u2019s \u2018in,\u2019 but always filter them through your brand\u2019s lens. Dior, for instance, seamlessly integrated elements of streetwear into its collections. But rather than jumping onto the hype train, the brand merged street aesthetics with its legacy of Parisian chic. The result? A product that felt fresh yet unmistakably Dior.\"}),/*#__PURE__*/e(\"h3\",{children:\"The Art of Selective Partnership\"}),/*#__PURE__*/e(\"p\",{children:\"In the upper echelons of society, who you associate with says as much about you as the name on your calling card. The same principle applies to scaling a brand. When considering partnerships, collaborations, or even investor opportunities, it\u2019s vital to choose allies that align with your brand ethos. The wrong partnership can dilute your identity faster than you can say, \u201Ccorporate sell-out.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Luxury brands have long understood this, and their collaborations are often carefully curated affairs. Think of the impeccable synergy between Louis Vuitton and Supreme\u2014two brands from seemingly different worlds that managed to create something that spoke to both their audiences. The key was a shared value system and an understanding of exclusivity.\"}),/*#__PURE__*/e(\"p\",{children:\"On the other hand, partnerships that feel forced or opportunistic can be disastrous. Remember when high-end champagne brand Dom P\\xe9rignon attempted a partnership with a fast-food chain to create an \u201Celevated drive-thru experience\u201D? Neither brand\u2019s clientele understood the move, and it was quickly branded as a stunt, leaving both parties to retreat to their respective corners, reputations slightly bruised.\"}),/*#__PURE__*/e(\"p\",{children:\"The takeaway? Align yourself with partners that elevate your brand rather than compromise its integrity. In other words, always check the guest list before agreeing to co-host.\"}),/*#__PURE__*/e(\"h3\",{children:\"Scaling Isn\u2019t Just About Size\u2014It\u2019s About Depth\"}),/*#__PURE__*/e(\"p\",{children:\"In the rush to expand, many brands focus solely on reaching new markets or increasing their product line. While this may bring in more eyes, it doesn\u2019t necessarily foster loyalty. Remember, true brand affinity comes not from the width of your reach but from the depth of your connection with your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Take a leaf out of the book of The Ritz-Carlton, one of the world\u2019s most recognizable luxury brands. As it expanded globally, it didn\u2019t merely replicate its existing model in each new location. Instead, it infused local flavor into each new property, blending The Ritz\u2019s opulent ethos with regional culture. In Kyoto, you\u2019ll find traditional tea ceremonies and Zen gardens; in Istanbul, Turkish hammams and Ottoman-inspired design. The brand\u2019s ability to grow while adapting to and respecting local cultures only deepened its reputation for delivering a uniquely luxurious experience.\"}),/*#__PURE__*/e(\"p\",{children:\"For scaling brands, this means taking the time to understand new audiences rather than simply plastering the same message across every new platform. Tailor your approach, respect the local nuances, and deepen your brand\u2019s impact rather than simply widening its footprint.\"}),/*#__PURE__*/e(\"h3\",{children:\"Protecting Your Aesthetic as You Scale\"}),/*#__PURE__*/e(\"p\",{children:\"Style and substance are intertwined, and scaling often puts both to the test. A brand\u2019s aesthetic\u2014its visual identity, voice, and the feeling it evokes\u2014must remain consistent even as the brand stretches into new markets and mediums. This is where many brands stumble, adopting generic aesthetics to appeal to the mass market. But as we know, nothing dulls the sparkle of exclusivity like trying to please everyone.\"}),/*#__PURE__*/e(\"p\",{children:\"Think of a brand like Chanel. No matter where in the world you encounter it\u2014whether on the streets of New York, the Champs-\\xc9lys\\xe9es, or via their digital campaigns\u2014the aesthetic remains cohesive. The black and white palette, the elegance, the hint of rebellious femininity\u2014it\u2019s all distinctly Chanel. The brand\u2019s consistency across its global empire is what gives it that unshakeable identity.\"}),/*#__PURE__*/e(\"p\",{children:\"When scaling, consider appointing a \u2018brand guardian\u2019\u2014a creative director or branding expert who ensures that your aesthetic remains untarnished across every touchpoint. Think of it as hiring a butler for your brand\u2019s image, someone who makes sure the silverware is polished, the wine is decanted, and the experience remains impeccable, no matter how many guests attend.\"}),/*#__PURE__*/e(\"h3\",{children:\"Authenticity Is King (Or Queen)\"}),/*#__PURE__*/e(\"p\",{children:\"In a world where \u2018fake it till you make it\u2019 seems to be the mantra, authenticity remains the ultimate currency. The consumers of today (and tomorrow) are savvy; they can spot an inauthentic brand move faster than you can say \u2018PR stunt.\u2019 If you want your brand to grow without losing its identity, make sure every step you take is aligned with your brand\u2019s story and ethos.\"}),/*#__PURE__*/e(\"p\",{children:\"An excellent example comes from fashion brand Gucci. Its resurgence in the mid-2010s under Alessandro Michele was nothing short of spectacular, but what truly made the comeback successful was its authenticity. Gucci didn\u2019t simply adopt a new style; it dived into its archives, brought back heritage elements, and mixed them with contemporary flair. It was as if the brand\u2019s DNA had been recoded but with a reverence for its origins.\"}),/*#__PURE__*/e(\"h3\",{children:\"Navigating Digital Waters Without Going Overboard\"}),/*#__PURE__*/e(\"p\",{children:\"The digital realm has become the new frontier for brands looking to scale. But in the pursuit of likes, follows, and shares, brands often find themselves sacrificing their identity to fit into the digital landscape. How does a brand navigate this without losing its soul?\"}),/*#__PURE__*/e(\"p\",{children:\"Firstly, remember that digital platforms are tools, not the stage itself. They\u2019re there to amplify your message, not dictate it. Brands like Rolls-Royce have entered the digital realm with panache, using platforms like Instagram to showcase not just their cars but the lifestyle that comes with them. They maintain the allure of exclusivity, even online, ensuring that their digital presence is as refined as their in-person experience.\"}),/*#__PURE__*/e(\"p\",{children:\"For brands that want to scale digitally while maintaining identity, consistency is key. Maintain your brand voice, stick to your aesthetic, and curate the content you post. Digital presence should enhance your brand, not dilute it.\"}),/*#__PURE__*/e(\"h3\",{children:\"In Conclusion: Don\u2019t Lose the Plot\"}),/*#__PURE__*/e(\"p\",{children:\"Scaling is a thrilling chapter in any brand\u2019s story, but it must be approached with as much caution as enthusiasm. The brands that manage to grow without losing their identity are those that stay true to their roots, curate their expansion with precision, and maintain an unwavering dedication to their core values. Think of it as hosting the most elegant ball\u2014every detail, from the guest list to the table settings, must reflect your brand\u2019s soul.\"}),/*#__PURE__*/e(\"p\",{children:\"So, as you prepare to scale, remember: it\u2019s not about being the biggest, the loudest, or even the most popular. It\u2019s about being the most unforgettable. And that, dear reader, is the ultimate mark of a brand that knows how to grow without losing its identity.\"})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
  "mappings": "+LAAsJ,IAAMA,EAAsBC,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,8UAAoU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2SAA4R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4LAA6K,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAoC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sHAAsH,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,EAAE,wHAAwH,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,EAAE,oLAA0K,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,EAAE,kRAAmQ,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2DAA2D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iMAAuL,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,8CAA8C,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,gCAAgC,CAAC,EAAE,2CAA2C,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,+FAA0F,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,yEAAyE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,yBAAyB,CAAC,EAAE,mIAAmI,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2QAA2Q,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2DAA2D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6JAAmJ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4CAA4C,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,wCAA8B,CAAC,EAAE,gGAA2F,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,EAAE,oIAA+H,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,4CAA4C,CAAC,EAAE,8HAAyH,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mEAAmE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sEAAsE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wDAA8C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4QAAmP,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gOAA2N,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yDAAyD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qWAAkU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4NAAkN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qSAAsR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,KAAK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qOAA2N,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4GAA4G,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeC,EAAuBH,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,mVAA0T,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iEAAyEE,EAAE,KAAK,CAAC,SAAS,0DAA0D,CAAC,EAAE,0NAAqN,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+DAA+D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6NAAmN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2UAAiU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qPAAqP,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yDAAyD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+JAA+J,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8TAAyT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qNAA2M,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0CAA0C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+LAA+L,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sGAAsG,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yQAA+P,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sMAAiM,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4CAA4C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+DAA+D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+NAAqN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8TAAoT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4NAA4N,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6DAA6D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mLAAmL,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uPAA6O,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qOAA2N,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sCAAsC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yGAA+F,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4QAAuQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yQAA+P,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+DAA+D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8GAAyG,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+BAA+B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sEAAiE,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,gCAAgC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,yBAAyB,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,uCAAuC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAE,8CAA8C,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4DAA4D,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oFAA+E,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,MAAM,CAAC,EAAE,oCAAoC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,EAAE,8EAA8E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,YAAY,CAAC,EAAE,kEAAkE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,KAAkBE,EAAE,SAAS,CAAC,SAAS,wBAAwB,CAAC,EAAE,yDAAyD,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4DAA4D,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAyC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0FAA0F,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8KAAyK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4BAA4B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wFAAwF,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,cAAc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oBAAoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kBAAkB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iBAAiB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qEAAqE,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sBAAsB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wLAA8K,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gBAAgB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0JAA2I,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qMAAgM,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4FAA4F,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+NAAgN,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeE,EAAuBJ,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,+NAA+N,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,cAA2BE,EAAEG,EAAE,CAAC,KAAK,CAAC,cAAc,CAAC,UAAU,kBAAkB,EAAE,oBAAoB,CAAC,UAAU,CAAC,aAAa,YAAY,iBAAiB,WAAW,CAAC,EAAE,UAAU,WAAW,EAAE,YAAY,GAAG,OAAO,YAAY,aAAa,GAAG,QAAQ,oBAAoB,aAAa,GAAG,SAAsBH,EAAEI,EAAE,EAAE,CAAC,SAAsBJ,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,CAAC,CAAC,CAAC,CAAC,EAAE,sVAAiV,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,4CAA4C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gQAAsP,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uIAA+IE,EAAE,SAAS,CAAC,SAAS,cAAc,CAAC,EAAE,mOAAmO,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,oCAAiDE,EAAE,SAAS,CAAC,SAAS,8FAA8F,CAAC,EAAE,8BAA8B,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8IAAyI,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oDAAoD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,qDAAqD,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uaAAsZE,EAAE,SAAS,CAAC,SAAS,4DAA4D,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,uEAAuE,CAAC,CAAC,CAAC,EAAeA,EAAE,MAAM,CAAC,IAAI,GAAG,UAAU,eAAe,OAAO,OAAO,IAAI,uEAAuE,OAAO,qWAAqW,MAAM,CAAC,YAAY,aAAa,EAAE,MAAM,MAAM,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gBAA6BE,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,EAAE,mNAAyM,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yFAAsGE,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,EAAE,sDAAsD,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mJAA2JE,EAAE,SAAS,CAAC,SAAS,MAAM,CAAC,EAAE,0CAAuDA,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,oMAA0L,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,0CAA0C,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,sHAAuG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,EAAE,uHAAuH,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,oCAA+B,CAAC,EAAE,yEAAyE,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,4CAA4C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4BAAyCE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,qMAAkNA,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,uBAAuB,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yDAAoD,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,UAAkBE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,EAAE,4HAA4H,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,UAAkBE,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,EAAE,mGAAsGA,EAAE,SAAS,CAAC,SAAS,wCAAwC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,UAAkBE,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,EAAE,wEAAgFA,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,6GAA6G,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uDAAoEE,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,EAAE,gFAA6FA,EAAE,SAAS,CAAC,SAAS,iDAA4C,CAAC,EAAE,8DAA8D,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,6EAA6E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,gDAAgD,CAAC,EAAE,6EAAwE,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,wCAAwC,CAAC,EAAE,+FAA+F,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,sCAAsC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,6EAA0FE,EAAE,SAAS,CAAC,SAAS,+DAA+D,CAAC,EAAE,8FAA8F,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4BAAyCE,EAAE,SAAS,CAAC,SAAS,wBAAwB,CAAC,EAAE,+GAAgG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,UAAkBE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,4DAA4D,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,UAAkBE,EAAE,SAAS,CAAC,SAAS,yBAAyB,CAAC,EAAE,kFAAkF,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,UAAkBE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAE,2EAA2E,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yDAAsEE,EAAE,SAAS,CAAC,SAAS,mCAAmC,CAAC,EAAE,wBAAwB,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gIAAwIE,EAAE,SAAS,CAAC,SAAS,mCAAmC,CAAC,EAAE,sFAAsF,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,mBAA2BE,EAAE,SAAS,CAAC,SAAS,aAAa,CAAC,EAAE,8BAA8B,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iCAAyCE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iBAAyBE,EAAE,SAAS,CAAC,SAAS,wDAAwD,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,4BAAyCE,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,2BAAwCA,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,EAAE,eAAe,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,uBAA+BE,EAAE,SAAS,CAAC,SAAS,cAAc,CAAC,EAAE,kCAAkC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,yCAAiDE,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,EAAE,6BAA6B,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wBAAgCE,EAAE,SAAS,CAAC,SAAS,4BAA4B,CAAC,EAAE,wCAAwC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,kBAA+BE,EAAE,SAAS,CAAC,SAAS,kDAAkD,CAAC,EAAE,oFAA+E,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0BAAkCE,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,6CAAwC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iBAAyBE,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,EAAE,wCAAwC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qBAA6BE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,oDAAoD,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,+IAA4JE,EAAE,SAAS,CAAC,SAAS,qDAAgD,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,cAA2BE,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,EAAE,4GAAyHA,EAAE,SAAS,CAAC,SAAS,0CAA0C,CAAC,EAAE,4JAAkJ,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeK,EAAuBP,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,0xBAA2wB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,sCAAsC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uZAAkZ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,sBAAsB,CAAC,EAAE,mZAAoY,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,EAAE,0ZAA0Z,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,0SAA0S,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gaAAga,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,wBAAwB,CAAC,EAAE,oTAAqS,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,yRAAoR,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,iSAAiS,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,sBAAsB,CAAC,EAAE,6TAAwT,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,kDAAkD,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0VAA0V,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,EAAE,oiBAAuf,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,eAAe,CAAC,EAAE,0dAA2c,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,obAAga,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0SAA2R,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,sBAAsB,CAAC,EAAE,wZAAyY,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,EAAE,6UAA8T,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAE,sUAA4T,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,mDAAmD,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,4CAA4C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,spBAAkoB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+CAA+C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wtBAA0rB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,wCAAwC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wsBAAqqB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8rBAA2pB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,gEAAgE,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2MAAsM,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,EAAE,sYAA4X,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,oZAAqY,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,qCAAqC,CAAC,EAAE,2WAAiW,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,kCAAkC,CAAC,EAAE,gWAA4U,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,8CAA8C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mTAA8S,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,4BAA4B,CAAC,EAAE,qeAAge,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,EAAE,kaAAyY,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,EAAE,6WAAwW,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yFAAyF,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,oCAAoC,CAAC,EAAE,gfAAmc,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,yBAAyB,CAAC,EAAE,qUAAgU,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,EAAE,6ZAA6Z,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,uCAAuC,CAAC,EAAE,8ZAAyZ,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,iDAAuC,CAAC,EAAE,+VAAgV,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,iDAAiD,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gIAAgI,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,6BAA6B,CAAC,EAAE,2VAA2V,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,yDAA+C,CAAC,EAAE,6PAA6P,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,EAAE,0WAAsV,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,iCAAiC,CAAC,EAAE,4YAAkY,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,yBAAyB,CAAC,EAAE,kXAAkX,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,qBAAqB,CAAC,EAAE,qPAAqP,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,uDAAuD,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oTAA0S,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,4BAA4B,CAAC,EAAE,qOAAgO,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,oBAAoB,CAAC,EAAE,sWAAsW,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,4PAAuP,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+DAA0D,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,miBAAyhB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8kBAAgjB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kXAAkX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0fAA2e,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeM,EAAuBR,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wfAAwf,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,qHAAkIE,EAAE,KAAK,CAAC,SAAS,IAAI,CAAC,EAAE,gBAA6BA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAE,2fAA4e,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gCAAgC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mXAA+V,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2HAA8HE,EAAE,KAAK,CAAC,SAAS,MAAM,CAAC,EAAE,qVAA2U,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2NAA8NE,EAAE,KAAK,CAAC,SAAS,OAAO,CAAC,EAAE,sOAA4N,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sWAAuV,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,gcAAmcE,EAAE,KAAK,CAAC,SAAS,MAAM,CAAC,EAAE,yOAA+N,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0gBAA6gBE,EAAE,KAAK,CAAC,SAAS,KAAK,CAAC,EAAE,QAAQ,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wBAAwB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kVAAmU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,saAAkZ,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iUAAoUE,EAAE,KAAK,CAAC,SAAS,MAAM,CAAC,EAAE,qFAAqF,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sCAAsC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iZAA6X,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,iPAA+OE,EAAE,KAAK,CAAC,SAAS,QAAQ,CAAC,EAAE,+NAAuOA,EAAE,KAAK,CAAC,SAAS,QAAQ,CAAC,EAAE,mBAAmB,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kXAAqU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0BAA0B,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gSAAiR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gfAA6c,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ubAAkb,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kBAAkB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qRAAgR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,saAAwY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gaAAiZ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oCAAoC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2TAA6R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8TAA0S,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gZAAsY,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gCAAgC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6XAAyW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yOAAqN,CAAC,CAAC,CAAC,CAAC,EAAeO,EAAuBT,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8lBAA0kB,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,2IAAmJE,EAAE,SAAS,CAAC,SAAS,iBAAiB,CAAC,EAAE,mSAAmS,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2cAAsc,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,uDAAuD,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mYAA8X,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,siBAA4hB,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,gDAAgD,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2iBAAuhB,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,0BAAuCE,EAAE,SAAS,CAAC,SAAS,WAAW,CAAC,EAAE,QAAqBA,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,khBAAof,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,+CAA+C,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ydAAod,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,QAAqBE,EAAE,SAAS,CAAC,SAAS,OAAO,CAAC,EAAE,0iBAAihB,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qfAA2e,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,kDAAkD,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,wIAAqJE,EAAE,SAAS,CAAC,SAAS,MAAM,CAAC,EAAE,QAAqBA,EAAE,SAAS,CAAC,SAAS,MAAM,CAAC,EAAE,0eAAge,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wcAA8b,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,sDAAsD,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uaAAka,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,OAAO,CAAC,EAAE,odAA0c,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gSAAgS,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iXAA6V,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,eAAU,CAAC,EAAE,wkBAAwkB,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sXAAiX,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAC,MAAmBE,EAAE,SAAS,CAAC,SAAS,0CAA0C,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,IAAI,CAAC,SAAS,CAAC,8HAAsIE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,KAAkBA,EAAE,SAAS,CAAC,SAAS,UAAU,CAAC,EAAE,SAAsBA,EAAE,SAAS,CAAC,SAAS,SAAS,CAAC,EAAE,2SAAkR,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2aAA2a,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2dAA4c,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oSAA0R,CAAC,CAAC,CAAC,CAAC,EAAeQ,EAAuBV,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAS,woBAAonB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wDAAwD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ycAA+b,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sZAA4Y,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,qEAAqE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oQAA0P,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qZAAgZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0TAA0T,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qYAA2X,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,waAAwa,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oaAAgZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kfAA6e,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oCAAoC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8UAAyU,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sWAAsW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gRAAsQ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oDAAoD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kTAAwS,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iXAAiX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mNAA8M,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+CAA+C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uYAAkY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8ZAA8Z,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6UAA6U,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wXAAmX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mQAAmQ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sWAA4V,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+DAA+D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gSAA2R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gYAAsX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gSAAsR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6DAA6D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kTAAkT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qRAAqR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,YAAY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0gBAAqgB,CAAC,CAAC,CAAC,CAAC,EAAeS,EAAuBX,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4pBAA8nB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sBAAsB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wUAAoT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wXAAyW,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uCAAuC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mNAA8M,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,oRAAqQ,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,gBAAgB,CAAC,EAAE,4RAA4R,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,EAAE,+OAAqO,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,kBAAkB,CAAC,EAAE,kQAAyO,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uRAAkR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gXAAsW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wOAAoN,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gEAAgE,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mKAA8J,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sYAA4X,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,4BAA4B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+WAA0W,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,0BAA0B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+SAA0S,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kQAA8O,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,sCAAsC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,icAAkb,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2WAAsW,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,gCAAgC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2XAAiX,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yYAA0X,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,gDAAgD,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,sYAAuX,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,OAAO,CAAC,EAAE,scAAic,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,YAAY,CAAC,EAAE,yaAAya,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uCAAuC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6KAA6K,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,+BAA+B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oTAA+S,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8RAA0Q,CAAC,CAAC,CAAC,CAAC,EAAeF,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAS,CAAcE,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,2CAA2C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iVAA4U,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,uDAAuD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ifAAke,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uTAA6S,CAAC,CAAC,CAAC,CAAC,EAAeU,EAAuBZ,EAAIC,EAAS,CAAC,SAAS,CAAcD,EAAE,IAAI,CAAC,SAAS,CAAC,kNAA+NE,EAAE,KAAK,CAAC,SAAS,8BAA8B,CAAC,EAAE,8EAA2FA,EAAE,SAAS,CAAC,SAAS,QAAQ,CAAC,EAAE,GAAG,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,meAAyd,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6DAA6D,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sWAA4V,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wbAAya,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0gBAAggB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0RAA2Q,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qiBAA2hB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ihBAAwf,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,4CAA4C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mWAAmW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qfAAgf,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ygBAAgf,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,0CAA0C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gSAA2R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2bAAib,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kgBAA6f,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAyC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4WAAuW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kYAAwX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2YAAsY,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,oCAAoC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kTAAmS,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2VAA2V,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,obAA0a,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,sDAAsD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0ZAAgZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0VAAgV,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oSAA0R,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kWAAmV,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iSAA4R,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4SAA4S,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,2CAA2C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2KAAiK,CAAC,CAAC,CAAC,CAAC,EAAeW,EAAuBb,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,KAAK,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qbAAsa,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2dAAid,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,siBAA6gB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,qCAAqC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6YAA6Y,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ypBAA+oB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6cAAob,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,4DAA4D,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0ZAAqZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mWAAiT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ufAAkf,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,kDAAkD,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+cAA2b,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ihBAAugB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,2BAA2B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8LAAyL,CAAC,EAAeF,EAAE,KAAK,CAAC,SAAS,CAAcE,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,sBAAsB,CAAC,EAAE,wWAAoV,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,mBAAmB,CAAC,EAAE,2WAAsW,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,yBAAyB,CAAC,EAAE,iXAAwV,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,uBAAuB,CAAC,EAAE,kRAAwQ,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,kBAAkB,IAAI,SAAsBF,EAAE,IAAI,CAAC,SAAS,CAAcE,EAAE,SAAS,CAAC,SAAS,qCAAqC,CAAC,EAAE,sPAAiP,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,8BAA8B,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,ueAAwd,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,0aAAqa,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,iDAA4C,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,gSAAsR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sUAAkT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iVAAuU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,wDAAwD,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,6YAAyX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kYAAwX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oVAAqU,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,YAAY,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+aAAqa,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wNAA+L,CAAC,CAAC,CAAC,CAAC,EAAeY,EAAwBd,EAAIC,EAAS,CAAC,SAAS,CAAcC,EAAE,IAAI,CAAC,SAAsBA,EAAE,KAAK,CAAC,UAAU,gBAAgB,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+mBAAqmB,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yBAAyB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,qkBAA6hB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wKAAyJ,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,6CAA6C,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,wZAAyY,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAsBA,EAAE,SAAS,CAAC,SAAS,qCAAgC,CAAC,CAAC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,8hBAA+gB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uLAAmK,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iCAAiC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,oeAAqd,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4ZAAwY,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,kCAAkC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4ZAA6Y,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sWAAiW,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2aAA4Z,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kLAAkL,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,+DAAgD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yTAAoT,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,mmBAA0kB,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,sRAAiR,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,wCAAwC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+aAAga,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yaAAgZ,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,uYAAmX,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,iCAAiC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+YAAsX,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,4bAAkb,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,mDAAmD,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,iRAAiR,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,2bAAsb,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,yOAAyO,CAAC,EAAeA,EAAE,KAAK,CAAC,SAAS,yCAAoC,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,kdAAmc,CAAC,EAAeA,EAAE,IAAI,CAAC,SAAS,+QAAqQ,CAAC,CAAC,CAAC,CAAC,EACpm9Ia,EAAqB,CAAC,QAAU,CAAC,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,SAAW,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,WAAa,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,UAAY,CAAC,KAAO,WAAW,YAAc,CAAC,sBAAwB,GAAG,CAAC,EAAE,mBAAqB,CAAC,KAAO,UAAU,CAAC,CAAC",
  "names": ["richText", "u", "x", "p", "richText1", "richText2", "Link", "motion", "richText3", "richText4", "richText5", "richText6", "richText7", "richText8", "richText9", "richText10", "__FramerMetadata__"]
}