{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/hXXPZFY8LTKbu2v7ibBn/kYHSf3kA7u80cc0ccEq1/MZ1Z0Z7sX-3.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as r}from\"framer\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Sponsorships are usually the first revenue stream that a newsletter creator can activate.\"}),/*#__PURE__*/e(\"p\",{children:\"But if you wait for sponsorships to fall into your lap\u2026it won\u2019t happen.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, why not go public about it and run a sale to get some momentum?\"}),/*#__PURE__*/t(\"p\",{children:[\"This is what Pete did for his \",/*#__PURE__*/e(r,{href:\"https://www.highsignal.io/newsletter/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=two-ways-to-sell-on-social-media\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"High Signal newsletter\"})}),\". He went to Twitter/X and posted this \uD83D\uDC47\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uDRL4GsPWzZfui1F4XSOUkE8.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/uDRL4GsPWzZfui1F4XSOUkE8.png\",srcSet:\"https://framerusercontent.com/images/uDRL4GsPWzZfui1F4XSOUkE8.png?scale-down-to=512 512w,https://framerusercontent.com/images/uDRL4GsPWzZfui1F4XSOUkE8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uDRL4GsPWzZfui1F4XSOUkE8.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Why does it work?\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Clear offer with the discount you get \u2192 4 ads for $300 instead of $800\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Transparency on metrics \u2192 subscribers and open rates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Remove friction \u2192 He sends a Stripe link so you can pay right away\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scarcity element \u2192 Sale ends in a few days\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The result?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,hfPcVM31PcqqFzmLYtdTkcrRDA.png\",\"data-framer-height\":\"294\",\"data-framer-width\":\"904\",height:\"147\",src:\"https://framerusercontent.com/images/hfPcVM31PcqqFzmLYtdTkcrRDA.png\",srcSet:\"https://framerusercontent.com/images/hfPcVM31PcqqFzmLYtdTkcrRDA.png?scale-down-to=512 512w,https://framerusercontent.com/images/hfPcVM31PcqqFzmLYtdTkcrRDA.png 904w\",style:{aspectRatio:\"904 / 294\"},width:\"452\"}),/*#__PURE__*/e(\"p\",{children:\"Plus, Pete was not stopping there. I liked to tweet so I could share it later here, and he instantly popped into my DMs asking if I was interested.\"}),/*#__PURE__*/e(\"p\",{children:\"I bet he closed a few months of ads just because of this. And it\u2019s not like the tweet got crazy engagement, either!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Go public to the social platform where you have a bigger audience. Put together a post and steal Pete\u2019s framework:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Announce you are doing a sale\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make your offer and compare it to your usual price\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be transparent about the metrics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ad scarcity (only available for 24h)\"})})]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"An easy way to soft-sell in newsletters is to include a simple PS section to pitch your products/services.\"}),/*#__PURE__*/t(\"p\",{children:[\"It usually goes like \",/*#__PURE__*/e(\"em\",{children:\"\u201CWhenever you are ready, here are X ways I can help you\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:\"Then, a list of 3-5 products.\"}),/*#__PURE__*/e(\"p\",{children:\"While that might seem like a good solution, it usually adds more friction to potential buyers.\"}),/*#__PURE__*/e(\"p\",{children:\"They get paralyzed for having too many options\uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JvhYcldr71W5FRNPVxTJNutY.png\",\"data-framer-height\":\"242\",\"data-framer-width\":\"1186\",height:\"121\",src:\"https://framerusercontent.com/images/JvhYcldr71W5FRNPVxTJNutY.png\",srcSet:\"https://framerusercontent.com/images/JvhYcldr71W5FRNPVxTJNutY.png?scale-down-to=512 512w,https://framerusercontent.com/images/JvhYcldr71W5FRNPVxTJNutY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/JvhYcldr71W5FRNPVxTJNutY.png 1186w\",style:{aspectRatio:\"1186 / 242\"},width:\"593\"}),/*#__PURE__*/t(\"p\",{children:[\"Our resident email expert Jeff Felten (\",/*#__PURE__*/e(r,{href:\"https://www.youtube.com/watch?v=hM9TSajfTb4&list=PLSe3az986twbDgNo50y40K9PZnVMjTHOG&index=3&utm_source=thestealclub&utm_medium=newsletter&utm_campaign=why-you-need-a-goodbye-page\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"our pod with him\"})}),\") says there\u2019s a better way.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Instead of offering many options to your reader, offer just one, \",/*#__PURE__*/e(\"strong\",{children:\"but \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"tie\"})}),/*#__PURE__*/e(\"strong\",{children:\" it to your email topic\"}),\" \uD83D\uDC47\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nrghhbPGP3ANEBQFUmmAKgGux5g.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/nrghhbPGP3ANEBQFUmmAKgGux5g.png\",srcSet:\"https://framerusercontent.com/images/nrghhbPGP3ANEBQFUmmAKgGux5g.png?scale-down-to=512 512w,https://framerusercontent.com/images/nrghhbPGP3ANEBQFUmmAKgGux5g.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nrghhbPGP3ANEBQFUmmAKgGux5g.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"You are more likely to succeed if you frame your offer as the logical next step rather than presenting 3-5 offers that might or might not be related.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F Stolen from \",/*#__PURE__*/e(r,{href:\"https://twitter.com/HeyJeffFelten/status/1772258650691637472?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=why-you-need-a-goodbye-page\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Jeff Felten\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you include a soft sell in your emails, focus on just one offer.\"}),/*#__PURE__*/e(\"p\",{children:\"Tie it to the email\u2019s content and you\u2019ll see your clicks (and sales) \uD83D\uDE80\"})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When building digital products, the relationship stops 99% of the time when we get the person to buy our stuff.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s a missed opportunity. Post-purchase emails are a great way to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ask for feedback\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ask for testimonials\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Upsell them on other products\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"This week, I came across \",/*#__PURE__*/e(r,{href:\"https://twitter.com/evielync?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=are-you-sending-this-one-email\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ev Chapman\u2019s \"})}),\"approach. This is the email she sends to someone seven days after they purchase one of her masterclasses \uD83D\uDC47\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lEOeBbZesxDnXiB2fu6tZUr4Hc.png\",\"data-framer-height\":\"1014\",\"data-framer-width\":\"1452\",height:\"507\",src:\"https://framerusercontent.com/images/lEOeBbZesxDnXiB2fu6tZUr4Hc.png\",srcSet:\"https://framerusercontent.com/images/lEOeBbZesxDnXiB2fu6tZUr4Hc.png?scale-down-to=512 512w,https://framerusercontent.com/images/lEOeBbZesxDnXiB2fu6tZUr4Hc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lEOeBbZesxDnXiB2fu6tZUr4Hc.png 1452w\",style:{aspectRatio:\"1452 / 1014\"},width:\"726\"}),/*#__PURE__*/e(\"p\",{children:\"According to Ev, 90% of people reply and tell her how they are doing.\"}),/*#__PURE__*/e(\"p\",{children:\"She then jumps in and opens a conversation, which often ends with her pointing out the best next steps (maybe it\u2019s a consulting call, another product, or leaving a review\u2026).\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F Stolen from \",/*#__PURE__*/e(r,{href:\"https://twitter.com/evielync?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=are-you-sending-this-one-email\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ev Chapman\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you sell digital products, email them a few days later to ask how they are doing with them.\"}),/*#__PURE__*/e(\"p\",{children:\"My advice is to have a clear goal with that email:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ask for a testimonial\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Try to understand how the product can improve\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Upsell them into the logical next step (consulting call or another of your products)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a simple automation that can be set up in minutes, so don\u2019t neglect it.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Jack Butcher ran a very smart Black Friday campaign a few years back.\"}),/*#__PURE__*/e(\"p\",{children:\"Rather than waiting until Black Friday to release discounts on his digital products, Jack Butcher gave a discount a few days earlier, but with a twist: the discount amount decreased daily until it reached zero on Black Friday.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NO4yCsYAXJxMIhv9FLpchurxKA.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/NO4yCsYAXJxMIhv9FLpchurxKA.png\",srcSet:\"https://framerusercontent.com/images/NO4yCsYAXJxMIhv9FLpchurxKA.png?scale-down-to=512 512w,https://framerusercontent.com/images/NO4yCsYAXJxMIhv9FLpchurxKA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NO4yCsYAXJxMIhv9FLpchurxKA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/NO4yCsYAXJxMIhv9FLpchurxKA.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"Why was this so effective? Two reasons:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Less competition\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"And generates a sense of urgency and FOMO\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CI need to buy today because tomorrow the discount will be lower.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"Something else that makes this tactic effective is that it gives you an excuse to communicate continually about the discounts:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,llJ71acp1N6U4aPbDlNbfkHNuOQ.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/llJ71acp1N6U4aPbDlNbfkHNuOQ.png\",srcSet:\"https://framerusercontent.com/images/llJ71acp1N6U4aPbDlNbfkHNuOQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/llJ71acp1N6U4aPbDlNbfkHNuOQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/llJ71acp1N6U4aPbDlNbfkHNuOQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/llJ71acp1N6U4aPbDlNbfkHNuOQ.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a fun, different way to sell a digital product on social media.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Jack used this tactic specifically for Black Friday, but it could also be applied to other dates.\"}),/*#__PURE__*/e(\"p\",{children:\"You only need a target release date and think about the discount amount you want to give each day.\"}),/*#__PURE__*/e(\"p\",{children:\"For example \u2192 Imagine your product\u2019s target release date is August 6. You could plan your discounts like the following \uD83D\uDC47\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"August 1 \u2192 50%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"August 2 \u2192 40%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"August 3 \u2192 30%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"August 4 \u2192 20%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"August 5 \u2192 10%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"August 6 \u2192 0%\"})})]})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you have a suite of products related to each other, why not bundle them together?\"}),/*#__PURE__*/e(\"p\",{children:\"The result should be a cheaper price than if people buy them separately.\"}),/*#__PURE__*/e(\"p\",{children:\"Even so, doing this increases the perceived value of the bundle, leading to more sales for more money than just discounting the products separately.\"}),/*#__PURE__*/e(\"p\",{children:\"An example \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,DZm8Vw2A1hpjP58tQcWm6BMm8.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/DZm8Vw2A1hpjP58tQcWm6BMm8.png\",srcSet:\"https://framerusercontent.com/images/DZm8Vw2A1hpjP58tQcWm6BMm8.png?scale-down-to=512 512w,https://framerusercontent.com/images/DZm8Vw2A1hpjP58tQcWm6BMm8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DZm8Vw2A1hpjP58tQcWm6BMm8.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Bundle all your products together. If you can, give it some storytelling like Jay above, who called it the Sovereign Bundle.\"}),/*#__PURE__*/e(\"p\",{children:\"That will make it feel more like a standalone product and increase its perceived value.\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you have a newsletter and a digital product (ebook, course, templates\u2026), you need to leverage one-time offers.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how they work:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Someone subscribes to your newsletter\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Instead of redirecting that person to your regular, boring thank you page, you redirect them to an OTO (one-time offer)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"This is a short landing page where you present your digital product\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"But here comes the twist: You offer them\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"something EXTRA.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Something they can\u2019t get if they access the product via the regular path.\"}),/*#__PURE__*/e(\"p\",{children:'The usual thing here is to offer a discount on the regular price or some bonus. Even better if you could tie it to some scarcity element (like \"only available for the next 24h\").'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,d8qLCVldjnwyWMgw1Es4LzWNc.jpeg\",\"data-framer-height\":\"1125\",\"data-framer-width\":\"2000\",height:\"562\",src:\"https://framerusercontent.com/images/d8qLCVldjnwyWMgw1Es4LzWNc.jpeg\",srcSet:\"https://framerusercontent.com/images/d8qLCVldjnwyWMgw1Es4LzWNc.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/d8qLCVldjnwyWMgw1Es4LzWNc.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/d8qLCVldjnwyWMgw1Es4LzWNc.jpeg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"This is also known as a tripwire offer, and it\u2019s smart for two things:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The money (duh)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identifying buyers early on\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If someone comes to your ecosystem for the first time as a buyer, that\u2019s gold. You now know that person is willing to invest in you with little trust built.\"}),/*#__PURE__*/e(\"p\",{children:\"So imagine what they\u2019ll do once you build that trust with your regular emails.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Redirect to OTO\"}),\": After new subscribers join your newsletter, redirect them to a compelling OTO page instead of a standard thank-you page.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Offer Something Extra\"}),\": Provide an exclusive incentive that's not available through the regular path, such as discounts, bonuses, or limited-time offers. \"]})})]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you run ads in your newsletter, you need to write your own copy.\"}),/*#__PURE__*/e(\"p\",{children:\"I know it\u2019s tempting just to take what the advertiser gives you, but you\u2019ll get much better results for them (and for yourself) if you take that and adapt it for your audience\"}),/*#__PURE__*/e(\"p\",{children:\"Researching, I found two people I highly respect who do newsletter ads really well.\"}),/*#__PURE__*/t(\"p\",{children:[\"One is Chenell from\\xa0\",/*#__PURE__*/e(r,{href:\"https://growthinreverse.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Growth in Reverse\"})}),\", and the other is\\xa0\",/*#__PURE__*/e(r,{href:\"https://twitter.com/JensLennartsson\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Jens Lennartsson\"})}),\", a newsletter growth expert.\"]}),/*#__PURE__*/e(\"p\",{children:\"In addition to being fully booked, they have high CTRs (click-through).\"}),/*#__PURE__*/e(\"p\",{children:\"The secret?\"}),/*#__PURE__*/e(\"p\",{children:\"They write their own copy. And it makes total sense!\"}),/*#__PURE__*/e(\"p\",{children:\"Ads (if done right) are something that is supposed to help your audience. And who knows your audience better than you do?\"}),/*#__PURE__*/e(\"p\",{children:\"So tailoring these ads to what you think your audience will respond to + adding a personal, conversational tone will obviously yield better results.\"}),/*#__PURE__*/e(\"p\",{children:\"It will also affect the click rate because the recommendation comes from someone they trust (you) \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tYeImnoYj8LWmAb1EFls8wcuA.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/tYeImnoYj8LWmAb1EFls8wcuA.png\",srcSet:\"https://framerusercontent.com/images/tYeImnoYj8LWmAb1EFls8wcuA.png?scale-down-to=512 512w,https://framerusercontent.com/images/tYeImnoYj8LWmAb1EFls8wcuA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tYeImnoYj8LWmAb1EFls8wcuA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/tYeImnoYj8LWmAb1EFls8wcuA.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to steal it? \"})}),/*#__PURE__*/e(\"p\",{children:\"If you offer ads, write your own copy. Take what the advertiser gives you as the starting point, but try to adapt it to your audience. \"}),/*#__PURE__*/e(\"p\",{children:\"You might also be able to boost sales by stating that you write your own copy since most advertisers consider this a plus.\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Building trust in your expertise online is hard, especially if you are just starting. It can be done with time, patience, and a lot of posting.\"}),/*#__PURE__*/e(\"p\",{children:\"But what if I told you there\u2019s a faster route? One that works even if you have a small audience?\"}),/*#__PURE__*/e(\"p\",{children:\"Take a look at what Josh did with this post \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cSbUkt5Nq1LafRfF5gsAhxtBVI.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/cSbUkt5Nq1LafRfF5gsAhxtBVI.png\",srcSet:\"https://framerusercontent.com/images/cSbUkt5Nq1LafRfF5gsAhxtBVI.png?scale-down-to=512 512w,https://framerusercontent.com/images/cSbUkt5Nq1LafRfF5gsAhxtBVI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cSbUkt5Nq1LafRfF5gsAhxtBVI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/cSbUkt5Nq1LafRfF5gsAhxtBVI.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"In this example, Josh offers to say some kind words to anyone replying.\"}),/*#__PURE__*/e(\"p\",{children:\"But what if Josh was a landing page writer and said he would give a landing page critique to everyone commenting?\"}),/*#__PURE__*/e(\"p\",{children:\"A bunch of people would jump to that offer, which would be the perfect place for Josh to demonstrate his expertise.\"}),/*#__PURE__*/e(\"p\",{children:\"This is how you prove your expertise, at scale, in public.\"}),/*#__PURE__*/e(\"p\",{children:\"Is there a better portfolio than that?\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Pick one skill you want to be paid for (for example, copywriting)\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offer to give free feedback to everyone who comments\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Save a couple of hours to do it\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"When you are done, follow up with everyone who commented on your paid offer (maybe with a discount?)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Profit\"})})]})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Usually, when you advertise your product in someone else's newsletter (either as an ad or as a cross-promotion), you redirect people to your regular landing page and call it a day.\"}),/*#__PURE__*/e(\"p\",{children:\"Matt (a Steal Club sponsor) instead personalized the landing page for his product just for my audience.\"}),/*#__PURE__*/e(\"p\",{children:\"He includes my picture so you recognize the source + a testimonial \uD83D\uDC47\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IYyUamNjmvVFpF2cMSmobwx7ZI.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/IYyUamNjmvVFpF2cMSmobwx7ZI.png\",srcSet:\"https://framerusercontent.com/images/IYyUamNjmvVFpF2cMSmobwx7ZI.png?scale-down-to=512 512w,https://framerusercontent.com/images/IYyUamNjmvVFpF2cMSmobwx7ZI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/IYyUamNjmvVFpF2cMSmobwx7ZI.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"By leveraging this other person's audience's trust in them, you make the ad more effective.\"}),/*#__PURE__*/e(\"p\",{children:'\"Huh, Alex endorses this guy, I guess it\\'s worth it then!\"'}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Personalize your landing pages and tailor them to where you are promoting them:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Personalize the copy to fit the brands of the person that's sending you traffic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add their picture\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a Testimonial\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In general, make it feel less like an ad and more like a friend shouting out another friend.\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This one is pretty simple:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tell people you'll increase prices on one of your products\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a time constraint related to Black Friday (for example, the day after Cyber Monday)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Watch your sales skyrocket\"})})]}),/*#__PURE__*/e(\"p\",{children:\"FOMO (fear of missing out) is one of the most powerful sales tactics. Here\u2019s how Corey announced the price hike for his membership using Black Friday as an excuse \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ubpsncoaIGLpNbVyRZxpSjDwFWw.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/ubpsncoaIGLpNbVyRZxpSjDwFWw.png\",srcSet:\"https://framerusercontent.com/images/ubpsncoaIGLpNbVyRZxpSjDwFWw.png?scale-down-to=512 512w,https://framerusercontent.com/images/ubpsncoaIGLpNbVyRZxpSjDwFWw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ubpsncoaIGLpNbVyRZxpSjDwFWw.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"This is a very effective tactic. Danny Postma claims that he got an extra $8k for one of his products (not on Black Friday) \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gYhO4WAAC22GolCdNXuhnHljkw.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/gYhO4WAAC22GolCdNXuhnHljkw.png\",srcSet:\"https://framerusercontent.com/images/gYhO4WAAC22GolCdNXuhnHljkw.png?scale-down-to=512 512w,https://framerusercontent.com/images/gYhO4WAAC22GolCdNXuhnHljkw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gYhO4WAAC22GolCdNXuhnHljkw.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you have been considering changing the price of one of your products, using it as a communication excuse could be a wise move.\"}),/*#__PURE__*/e(\"p\",{children:\"Two steps:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Announce you will be increasing prices\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Allow people to purchase at the old price for 1 more week\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You don\u2019t even need to offer a discount; you just need to claim that the price will go up, which will be enough for most people.\"}),/*#__PURE__*/e(\"p\",{children:\"The only thing you need to remember with this tactic is to stay true to your claim.\"}),/*#__PURE__*/e(\"p\",{children:\"You risk losing your credibility if you say the price for one of your products changes, and then it immediately reverts to the original price after the promotion ends.\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Imagine you're in a candy store and see two boxes of chocolates.\"}),/*#__PURE__*/e(\"p\",{children:\"One box is small, and the other is much larger. The small box costs $5, and the big box costs $10.\"}),/*#__PURE__*/e(\"p\",{children:\"Now, the store owner wants you to buy the big box, so they do something clever. They show you a third box, which is huge and filled with chocolates, and they say it's worth $50.\"}),/*#__PURE__*/e(\"p\",{children:'What they\\'ve done here is set a high \"anchor\" price of $50 in your mind. This big number makes the $10 for the large box of chocolates seem like a really good deal in comparison. You think, \"Wow, I\\'m getting this huge box for only $10, what a bargain!\"'}),/*#__PURE__*/e(\"p\",{children:\"So, price anchoring is about using a high price (the anchor) to make a lower price seem like a better deal.\"}),/*#__PURE__*/e(\"p\",{children:\"For creators, you can do that with your product\u2019s prices, like Thomas Frank does here:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,og4GFZ1F6XXGMnLPbFwkwOYVJAI.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/og4GFZ1F6XXGMnLPbFwkwOYVJAI.png\",srcSet:\"https://framerusercontent.com/images/og4GFZ1F6XXGMnLPbFwkwOYVJAI.png?scale-down-to=512 512w,https://framerusercontent.com/images/og4GFZ1F6XXGMnLPbFwkwOYVJAI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/og4GFZ1F6XXGMnLPbFwkwOYVJAI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/og4GFZ1F6XXGMnLPbFwkwOYVJAI.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"According to Thomas, approximately 95% of people buy the $229 bundle. In addition, he has a smaller gap between the middle and top products, so it feels cheaper in comparison to the anchor.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Even if your product doesn\u2019t have any \u201Cextras\u201D to add as anchors, you can do that by adding a coaching call into the mix.\"}),/*#__PURE__*/e(\"p\",{children:\"At the end of the day, these anchors are just there to make the original product feel cheaper. Here\u2019s an example of this \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,n924uz6ltTghSobZJ255Sh7qo.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/n924uz6ltTghSobZJ255Sh7qo.png\",srcSet:\"https://framerusercontent.com/images/n924uz6ltTghSobZJ255Sh7qo.png?scale-down-to=512 512w,https://framerusercontent.com/images/n924uz6ltTghSobZJ255Sh7qo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/n924uz6ltTghSobZJ255Sh7qo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/n924uz6ltTghSobZJ255Sh7qo.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Medium will display an assortment of people (job titles and company info), on their premium sign-up prompt.\"}),/*#__PURE__*/e(\"p\",{children:\"This social proof is dynamic based on the article that you're reading.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But you don\u2019t need to be so dynamic or clever.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you run a newsletter about start-ups, include details about their company. If it\u2019s an AI newsletter, what\u2019s their role within the company?\"}),/*#__PURE__*/e(\"p\",{children:\"How could you make it feel more specific to your niche?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,iY26pcN2s8CMf8EMn5vdt1NINA.png\",\"data-framer-height\":\"1164\",\"data-framer-width\":\"1892\",height:\"582\",src:\"https://framerusercontent.com/images/iY26pcN2s8CMf8EMn5vdt1NINA.png\",srcSet:\"https://framerusercontent.com/images/iY26pcN2s8CMf8EMn5vdt1NINA.png?scale-down-to=512 512w,https://framerusercontent.com/images/iY26pcN2s8CMf8EMn5vdt1NINA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iY26pcN2s8CMf8EMn5vdt1NINA.png 1892w\",style:{aspectRatio:\"1892 / 1164\"},width:\"946\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://builtformars.com/ux-bites/mediums-dynamic-social-proof?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=i-stole-a-ux-designer\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Stolen from UX bites\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"You know when you are on a sales page, and all testimonials come from \u201CJohn Smith\u201D and \u201CJulia Clark\u201D with very generic pictures?\"}),/*#__PURE__*/e(\"p\",{children:\"Sketchy, right?\"}),/*#__PURE__*/e(\"p\",{children:\"That might have worked a few years back, but people are catching up on fake testimonials.\"}),/*#__PURE__*/t(\"p\",{children:[\"The more real\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"and specific\"}),\"\\xa0you can make yours, the better.\"]}),/*#__PURE__*/e(\"p\",{children:\"This can be done with the profile picture, giving more details on their job or occupation, making sure the testimonials sound like an actual human and not a robot\u2026\"})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Selling on social media is hard. By definition, a promo post gets less reach than non-sales content.\"}),/*#__PURE__*/e(\"p\",{children:\"However, there are ways to do it effectively. One of my favorite tactics is the \u201CShoot me a DM\u201D type of post:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ziKbF8wlOsMqb7Jt8KVGzxCy58.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/ziKbF8wlOsMqb7Jt8KVGzxCy58.png\",srcSet:\"https://framerusercontent.com/images/ziKbF8wlOsMqb7Jt8KVGzxCy58.png?scale-down-to=512 512w,https://framerusercontent.com/images/ziKbF8wlOsMqb7Jt8KVGzxCy58.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ziKbF8wlOsMqb7Jt8KVGzxCy58.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ziKbF8wlOsMqb7Jt8KVGzxCy58.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"This works for a few reasons:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It generates hype with your audience and lets them know you are working on something\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It forces them to DM you. They need to initiate action, which also signals people who might be more committed and willing to pay\"})})]}),/*#__PURE__*/e(\"p\",{children:\"On top of that, Jay Clouse\u2019s example is even better because he plays with a scarcity element.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201C50% off today\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"This prompts people to DM him immediately because otherwise, there won't be any discount.\"}),/*#__PURE__*/e(\"p\",{children:\"Another benefit of using DMs is that they protect you from failure. People don\u2019t really know if you are getting many DMs or not.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you already have a digital product, try this tactic on a social platform where you have a bigger audience.\"}),/*#__PURE__*/e(\"p\",{children:\"If you already have customers, ask them to engage with the post, giving their review of the product to boost credibility.\"})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Daniel Vasallo has one of the most popular Twitter courses out there. Launched in 2020, \u201CEveryone Can Build a Twitter Audience\u201D has generated over $270,000 in revenue.\"}),/*#__PURE__*/e(\"p\",{children:\"We are talking about a digital product that sells only for $25 to $40.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s a LOT of Twitter courses sold.\"}),/*#__PURE__*/e(\"p\",{children:\"He launched the course, and it was a success. But many people asked for more.\"}),/*#__PURE__*/e(\"p\",{children:\"They wanted to understand what he was tweeting that brought him so much success. So, he decided to package all of his tweets on a simple sheet and add that as a second offer for his product.\"}),/*#__PURE__*/e(\"p\",{children:\"Now, when you check his product, you see two different prices.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zZbfJrXa8jznUoaU75cEUndRuk.jpeg\",\"data-framer-height\":\"1125\",\"data-framer-width\":\"2000\",height:\"562\",src:\"https://framerusercontent.com/images/zZbfJrXa8jznUoaU75cEUndRuk.jpeg\",srcSet:\"https://framerusercontent.com/images/zZbfJrXa8jznUoaU75cEUndRuk.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/zZbfJrXa8jznUoaU75cEUndRuk.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/zZbfJrXa8jznUoaU75cEUndRuk.jpeg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:'And you think, \"Well, for an extra 10$, I get this other thing that feels valuable\".'}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC46That's what goes into every customer's brain.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s also 7,500 extra $ made as an upsell \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,7IsvoKxsts5V01XjrFI5URbtqI.jpeg\",\"data-framer-height\":\"2000\",\"data-framer-width\":\"2000\",height:\"1000\",src:\"https://framerusercontent.com/images/7IsvoKxsts5V01XjrFI5URbtqI.jpeg\",srcSet:\"https://framerusercontent.com/images/7IsvoKxsts5V01XjrFI5URbtqI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/7IsvoKxsts5V01XjrFI5URbtqI.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/7IsvoKxsts5V01XjrFI5URbtqI.jpeg 2000w\",style:{aspectRatio:\"2000 / 2000\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"When you have only one price for your product, you leave money on the table.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Have more than one option for your products. Give people something to compare with so they realize the value they are getting.\"}),/*#__PURE__*/e(\"p\",{children:\"This is something that not only applies to products. You can do the same with your services! Even if people reached out for one specific thing, try offering two or three different prices.\"}),/*#__PURE__*/e(\"p\",{children:\"That will make the conversion way more likely to happen.\"})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Maybe this one is obvious for seasoned marketers, but I had a moment when I found out about Bump Offers.\"}),/*#__PURE__*/e(\"p\",{children:\"What\u2019s a bump offer you ask? \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GXJsYcZxhyg5nOH8zkNVKJUgZHo.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/GXJsYcZxhyg5nOH8zkNVKJUgZHo.png\",srcSet:\"https://framerusercontent.com/images/GXJsYcZxhyg5nOH8zkNVKJUgZHo.png?scale-down-to=512 512w,https://framerusercontent.com/images/GXJsYcZxhyg5nOH8zkNVKJUgZHo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GXJsYcZxhyg5nOH8zkNVKJUgZHo.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ve always heard about upsells, but the main difference with bump offers is that these are offers shown to the customer BEFORE the checkout, not after.\"}),/*#__PURE__*/t(\"p\",{children:[\"The key to succeeding with bump offers is that they \",/*#__PURE__*/e(\"strong\",{children:\"need to COMPLEMENT the main product.\"})]}),/*#__PURE__*/e(\"p\",{children:\"And they need to be cheaper.\"}),/*#__PURE__*/e(\"p\",{children:\"For example: if you sell a yoga course for $99, a potential bump offer could be a guided meditation audio that you sell for $9 before the checkout.\"}),/*#__PURE__*/e(\"p\",{children:\"It's so simple, yet I haven\u2019t seen it much in digital products.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Complement your main offer with a low-priced one.\"}),/*#__PURE__*/e(\"p\",{children:\"Some ideas: templates, worksheets, ebooks, a low-priced membership or community access.\"}),/*#__PURE__*/e(\"p\",{children:\"The key here is to make it a no-brainer to add to the cart because it\u2019s a nice complement to the main thing.\"}),/*#__PURE__*/e(\"p\",{children:\"If you manage to get the customer all the way to the cart, this is likely to work, as you already have the customer\u2019s trust.\"})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Brennan Dunn is the godfather of personalization. Although his audience is not that big, his courses have sold hundreds of thousands of dollars.\"}),/*#__PURE__*/e(\"p\",{children:\"His secret? Building exactly what his audience needs. Here\u2019s how he\u2019s doing it for his latest course:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He emailed his list saying he\u2019s thinking about building a new course on a specific topic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In that email, he outlines what he thinks the course should cover\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Then asks interested people to click a link to join the waitlist\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Instead of pointing them to an empty \u201Cthank you\u201D page, he redirects them to a survey\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'On that survey, he asks \"What would you like to see included in this course?\u201D'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"After 1h of sending, over 100 people joined the waitlist and 1/3rd shared why they needed that course\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ro1xsyQ4iiRZvF0txPWOVDNuAg.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/Ro1xsyQ4iiRZvF0txPWOVDNuAg.png\",srcSet:\"https://framerusercontent.com/images/Ro1xsyQ4iiRZvF0txPWOVDNuAg.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ro1xsyQ4iiRZvF0txPWOVDNuAg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ro1xsyQ4iiRZvF0txPWOVDNuAg.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"Why you should Steal it?\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You validate the course idea by getting people to express their interest in joining a waitlist\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You identify your warmest potential customers.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can ship a beta version of the course for them first and use their feedback and social proof for a bigger launch after\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You get a ton of \u201Ccustomer voice\u201D to write the course landing page and promo materials\"})})]}),/*#__PURE__*/e(\"p\",{children:\"As Brennan says: \u201CThe best courses are reactions, not creations\u201D\"})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Side project marketing (aka building a free tool to drive traffic to your main thing) works.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here's \",/*#__PURE__*/e(r,{href:\"https://twitter.com/DanKulkov\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dan Kulkov's\"})}),\" playbook\"]}),/*#__PURE__*/e(\"p\",{children:\"Your free tool needs to be divided into 2:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Free value delivery (your free tool's promise). This needs to provide REAL value and be useful as a standalone product.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Email capture, where you promise 2x the results of the free tool if they leave their email.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once they leave their email, they should enter a short email sequence in which you upsell your paid product.\"}),/*#__PURE__*/e(\"p\",{children:\"This playbook has generated over $100,000 for their FounderPal and Makerbox projects.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(77, 77, 77)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Find one big pain point your audience has (for example, coming up with content ideas)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a free tool that solves it (like an idea generator)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create an email capture that promises to deliver 2x the content ideas if they leave their email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Once in the email sequence, keep giving value while upselling your paid product (which needs to be linked to the initial mission of the free tool)\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Source: \",/*#__PURE__*/e(r,{href:\"https://twitter.com/DanKulkov/status/1727649661744484579\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"full thread where Dan explains the process\"})})]})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Copywriting pro Ben Settle says we should try to avoid the word now for our call to action copy.\"}),/*#__PURE__*/e(\"p\",{children:\"The reason?\"}),/*#__PURE__*/e(\"p\",{children:\"People have a hard time grasping what now means.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead, use a more specific time like \u201Ctoday\u201D.\"}),/*#__PURE__*/e(\"p\",{children:\"This is one of those tweaks that feel small but that likely has big results.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m a big \u201Cnow\u201D user so I\u2019ll definitely steal this one!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,isKICEqhJL651HNcHyCDzMpUUyk.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/isKICEqhJL651HNcHyCDzMpUUyk.png\",srcSet:\"https://framerusercontent.com/images/isKICEqhJL651HNcHyCDzMpUUyk.png?scale-down-to=512 512w,https://framerusercontent.com/images/isKICEqhJL651HNcHyCDzMpUUyk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/isKICEqhJL651HNcHyCDzMpUUyk.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"})]});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Sending affiliate emails promoting someone else's products is standard among newsletter operators.\"}),/*#__PURE__*/e(\"p\",{children:\"You can easily get conversions (and get a % of those sales) if the affiliate product meets your audience's needs.\"}),/*#__PURE__*/e(\"p\",{children:\"Yet sometimes that's not enough.\"}),/*#__PURE__*/e(\"p\",{children:\"But what if there was a way to incentivize affiliate purchases?\"}),/*#__PURE__*/e(\"p\",{children:\"Let's see what Virgil Brewster did while promoting Kieran Drew's course as an affiliate:\"}),/*#__PURE__*/e(\"p\",{children:'He seduced his audience by offering a \"free bonus\" of equal value for anyone who makes a purchase via his affiliate link \uD83D\uDC47'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FAuV96ZBJ5VEaeFE8iOZR1aROX4.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/FAuV96ZBJ5VEaeFE8iOZR1aROX4.png\",srcSet:\"https://framerusercontent.com/images/FAuV96ZBJ5VEaeFE8iOZR1aROX4.png?scale-down-to=512 512w,https://framerusercontent.com/images/FAuV96ZBJ5VEaeFE8iOZR1aROX4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FAuV96ZBJ5VEaeFE8iOZR1aROX4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/FAuV96ZBJ5VEaeFE8iOZR1aROX4.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:'\"Buy Kieran\u2019s course, send a screenshot, and you will get a free masterclass that is only accessible via my mastermind.\"'}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you are doing affiliate sales, try incentivizing those by offering something else from your catalog.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a win-win, you get more affiliate sales + get more of your potential customers into your ecosystem.\"})]});export const richText19=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I\u2019ll be honest, I\u2019ve never done cold reach out to fill this newsletter\u2019s ad slots.\"}),/*#__PURE__*/e(\"p\",{children:\"As a result, I only booked 60-70% of the slots in 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"But Justin Moore (the sponsorship OG) changed my view around it.\"}),/*#__PURE__*/e(\"p\",{children:\"What he proposes is simple:\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 Target brands that are already sponsoring newsletters\"}),/*#__PURE__*/e(\"p\",{children:\"Find a contact (LinkedIn is super useful for that) and send this email:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,e0LyrZauje6Txmmnj4GRRohjSD0.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/e0LyrZauje6Txmmnj4GRRohjSD0.png\",srcSet:\"https://framerusercontent.com/images/e0LyrZauje6Txmmnj4GRRohjSD0.png?scale-down-to=512 512w,https://framerusercontent.com/images/e0LyrZauje6Txmmnj4GRRohjSD0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/e0LyrZauje6Txmmnj4GRRohjSD0.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Obviously, you need to tailor it to your own communication style, but you get the point.\"}),/*#__PURE__*/e(\"p\",{children:\"Simple, short.\"}),/*#__PURE__*/e(\"p\",{children:\"Your only goal is to open the conversation. Then you can get to the specifics.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m definitely trying this. I\u2019ll keep you posted on the results.\"}),/*#__PURE__*/t(\"p\",{children:[\"Stolen from \",/*#__PURE__*/e(r,{href:\"https://twitter.com/justinmooretfam/status/1739696597850841532\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Justin Moore\"})})]})]});export const richText20=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Most creators treat brand sponsorships as a one-off thing.\"}),/*#__PURE__*/e(\"p\",{children:\"You pay me, I place your ad, and we call it a day.\"}),/*#__PURE__*/e(\"p\",{children:\"That's a mistake.\"}),/*#__PURE__*/e(\"p\",{children:\"The ad placement is only the beginning. Example:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://twitter.com/helloitsolly/status/1716368590222291091\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Olly from\\xa0Senja.io\"})}),\"\\xa0said that from 20 sponsorships booked for his SaaS, only 2 reported on results, 1 asked for a testimonial, and 0 asked if they wanted to book again.\"]}),/*#__PURE__*/e(\"p\",{children:\"Those are missed opportunities.\"}),/*#__PURE__*/e(\"p\",{children:\"If the ad goes well, it's your chance to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Try to get them to rebook\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Or get a testimonial for future advertisers\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now that I'm seeing things from the brand side with Tweet Hunter, I can assure you that finding trustworthy creators is really HARD.\"}),/*#__PURE__*/e(\"p\",{children:\"Brands prefer to repeat rather than have to chase new creators.\"}),/*#__PURE__*/e(\"p\",{children:\"But how can you get more sponsors to rebook again? Check Olly's tips below.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Here are Olly's tips to book repeated sponsorships:\"}),/*#__PURE__*/e(\"p\",{children:\"After every booked sponsorship \uD83D\uDC47\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Send a thank you email\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Forward the email link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Report on all relevant metrics\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Request a video or text testimonial (with\\xa0\",/*#__PURE__*/e(r,{href:\"https://senja.io/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Senja.io\"})}),\")\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Offer a discount for the next booking\"})})]}),/*#__PURE__*/e(\"p\",{children:\"I must admit I struggle with this, too, so I'm stealing this one!\"})]});export const richText21=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Do you know what shows empathy? Giving your audience a way to opt out of specific event-based newsletters or alerts.\"}),/*#__PURE__*/e(\"p\",{children:\"Zip gave people an option to opt out of Mother's and Father's Day notifications.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lhxmv0BDiJecaXKx4gzd24VVWU.png\",\"data-framer-height\":\"1202\",\"data-framer-width\":\"1872\",height:\"601\",src:\"https://framerusercontent.com/images/lhxmv0BDiJecaXKx4gzd24VVWU.png\",srcSet:\"https://framerusercontent.com/images/lhxmv0BDiJecaXKx4gzd24VVWU.png?scale-down-to=512 512w,https://framerusercontent.com/images/lhxmv0BDiJecaXKx4gzd24VVWU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lhxmv0BDiJecaXKx4gzd24VVWU.png 1872w\",style:{aspectRatio:\"1872 / 1202\"},width:\"936\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://builtformars.com/ux-bites/mute-mothers-day-deals?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=i-stole-a-ux-designer\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Stolen from UX bites\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Some creators don\u2019t understand that audience building is a two-way street.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a conversation with your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"If you constantly bombard them with a \u201Cme, me, me\u201D pitch, they will likely unfollow and unsubscribe from you.\"}),/*#__PURE__*/t(\"p\",{children:[\"Show that you care \",/*#__PURE__*/e(\"strong\",{children:\"by giving a way out.\"})]}),/*#__PURE__*/e(\"p\",{children:\"People usually understand you need to promote your stuff, but might be interested in something other than the pitch at the current time.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ve often done this with my promotional emails.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m very transparent when an email is more promotional, so I set up a simple link trigger for them to opt out of the \u201Cselling sequence\u201D while staying on the list.\"})]});export const richText22=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Typically, a lead magnet is something you offer for free in exchange for someone\u2019s email.\"}),/*#__PURE__*/t(\"p\",{children:[\"But there\u2019s another way to think about it (one I stole from\\xa0\",/*#__PURE__*/e(r,{href:\"https://fortheinterested.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Josh Spector\"})}),\").\"]}),/*#__PURE__*/e(\"p\",{children:\"Each year, Josh releases a product that summarizes the lessons and tactics he shares in his newsletter.\"}),/*#__PURE__*/e(\"p\",{children:\"This is a \u201CPay what you want\u201D product, meaning that people can get it free but also donate whatever amount they want.\"}),/*#__PURE__*/e(\"p\",{children:\"The stats from last year:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1,058 downloads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"119 people paid\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Avg payment of $9\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Revenue (aprox): $1,071\"})})]}),/*#__PURE__*/e(\"p\",{children:\"$1,000 in extra revenue doesn\u2019t sound bad at all, but here\u2019s the best part:\"}),/*#__PURE__*/t(\"p\",{children:[\"By doing this, you basically\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"uncover the audience members who will pay for your stuff\"}),\", even if they don\u2019t have to.\"]}),/*#__PURE__*/e(\"p\",{children:\"If they pay for something they don\u2019t have to, they will be more likely to pay when presented with the right offer.\"}),/*#__PURE__*/e(\"p\",{children:\"Now you can segment these people and present them with more offers. Your superfans!\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Consider offering your lead magnets under a \\\"Pay what you want\\\" model, similar to Josh Spector's approach. Here's how to implement it effectively:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create a valuable product\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Allow users to choose\"}),\" how much they want to pay, including the option to access it for free.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Analyze the data\"}),\": Track downloads, payments, and the average payment amount to identify your dedicated supporters.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Segment Your Audience\"}),\": Isolate those who willingly pay for your free offerings as your dedicated audience or superfans.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Present Targeted Offers\"}),\": Tailor future offers or products to this segment of your audience, knowing they are more likely to invest in your offerings.\"]})})]})]});export const richText23=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Classified ads are among the most common types of ads.\"}),/*#__PURE__*/e(\"p\",{children:\"These often contain a simple sentence with a link to click on it and are at the bottom of the newsletter.\"}),/*#__PURE__*/e(\"p\",{children:\"Here's how Marketing Max landed a bunch of inbound sponsorship requests with just one tweak to his newsletter:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dOcn9rzJyUrVsGlaUppAejqFsA.jpeg\",\"data-framer-height\":\"1125\",\"data-framer-width\":\"2000\",height:\"562\",src:\"https://framerusercontent.com/images/dOcn9rzJyUrVsGlaUppAejqFsA.jpeg\",srcSet:\"https://framerusercontent.com/images/dOcn9rzJyUrVsGlaUppAejqFsA.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/dOcn9rzJyUrVsGlaUppAejqFsA.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/dOcn9rzJyUrVsGlaUppAejqFsA.jpeg 2000w\",style:{aspectRatio:\"2000 / 1125\"},width:\"1000\"}),/*#__PURE__*/e(\"p\",{children:\"This tiny sentence apparently had a huge impact on converting readers into buyers for Max\"}),/*#__PURE__*/e(\"p\",{children:\"It works because the potential buyer can see exactly what their ad would get them. By adding a buy button next to it, you are removing friction from the purchase.\"}),/*#__PURE__*/e(\"p\",{children:\"It costs nothing to implement and could lead to new revenue for you.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Sell more classified ads in your newsletter by adding a clear CTA next to your classified ads.\"}),/*#__PURE__*/e(\"p\",{children:\"This will simplify the purchase process by making it easy for potential buyers to take action directly from the newsletter.\"})]});export const richText24=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This is what Jason Levin did when he pitched his newsletter premium offer to his audience \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PWuZVMRNSivUMyru0uUmuc16Qc.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/PWuZVMRNSivUMyru0uUmuc16Qc.png\",srcSet:\"https://framerusercontent.com/images/PWuZVMRNSivUMyru0uUmuc16Qc.png?scale-down-to=512 512w,https://framerusercontent.com/images/PWuZVMRNSivUMyru0uUmuc16Qc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/PWuZVMRNSivUMyru0uUmuc16Qc.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"He sent that pitch only to his most engaged subscribers, those with open rates above 80%.\"}),/*#__PURE__*/e(\"p\",{children:\"This is smart because:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You get to test your offer first. if these people don't buy, it's likely that the rest of your audience won't either\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your success rate increases. More sales = more leverage to do a bigger launch late\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You don't burn the rest of your audience with offers that might not be interesting to them\"})})]}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you sell via email, it's smart to carve out a small segment of engaged subscribers (past buyers, high open rates, etc).\"}),/*#__PURE__*/e(\"p\",{children:\"To find out who these people are earlier, I'm pitching this very tactics product during their onboarding sequence to the Steal Club.\"}),/*#__PURE__*/e(\"p\",{children:\"If they buy, then I know it's someone that's potentially interested in my future products.\"}),/*#__PURE__*/e(\"p\",{children:\"TL;DR: Identify your top fans and test offers with them first!\"})]});export const richText25=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Doing things that don\u2019t scale is one of the best ways to build a reputation and a strong 1:1 connection with your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"I always try to reply to everyone who signs up for my newsletter. Most people are surprised when I do.\"}),/*#__PURE__*/e(\"p\",{children:\"The bar is low.\"}),/*#__PURE__*/e(\"p\",{children:\"People are used to automated messages, so when they get the \u201Chuman touch,\u201D they are positively surprised.\"}),/*#__PURE__*/e(\"p\",{children:\"This is what Kieran Drew is doing with his High Impact Writing Course. During his last launch window, he sent over 500 personalized videos to each of his new customers.\"}),/*#__PURE__*/e(\"p\",{children:\"These 10-20 second videos don\u2019t take much to make but are a very pleasant surprise for the person receiving them.\"}),/*#__PURE__*/e(\"p\",{children:\"His customers are so pleased they talk about it on social media. That makes it so that during the launch, Kieran\u2019s face is literally everywhere \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,V06eHHUpqvvvzlfIlE5NxU7V0UY.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/V06eHHUpqvvvzlfIlE5NxU7V0UY.png\",srcSet:\"https://framerusercontent.com/images/V06eHHUpqvvvzlfIlE5NxU7V0UY.png?scale-down-to=512 512w,https://framerusercontent.com/images/V06eHHUpqvvvzlfIlE5NxU7V0UY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/V06eHHUpqvvvzlfIlE5NxU7V0UY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/V06eHHUpqvvvzlfIlE5NxU7V0UY.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"Why should you do it? It\u2019s a reputational play. People will perceive you as a real, more approachable creator.\"}),/*#__PURE__*/e(\"p\",{children:\"This is how you build real fans, by doing the things that don\u2019t scale.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Try to go the extra mile with the 1:1 interactions with your followers and buyers:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Someone buys a new product? Send a 10-second video\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Someone replies to your social media post? Engage back\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Someone replies to your welcome email? Reply\"})})]}),/*#__PURE__*/e(\"p\",{children:\"It takes time, but it\u2019s also a long-term play.\"})]});export const richText26=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Josh Spector \",/*#__PURE__*/e(r,{href:\"https://fortheinterested.com/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=the-anniversary-upsell\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"from the FTI newsletter\"})}),\" does something I\u2019ve never seen any other creator do:\"]}),/*#__PURE__*/t(\"p\",{children:[\"He sends an \",/*#__PURE__*/e(\"strong\",{children:\"anniversary gift\"}),\" whenever a subscriber hits a time subscribed milestone, like 6 months.\"]}),/*#__PURE__*/e(\"p\",{children:\"But here comes to cool part \uD83D\uDC49\uFE0F This gift is a 50% discount on one of his lower-priced products.\"}),/*#__PURE__*/e(\"p\",{children:\"Not a bad excuse to sell. But it gets even better. If the subscriber redeems it, they get a new email.\"}),/*#__PURE__*/e(\"p\",{children:\"This new email has an upsell to get into Josh\u2019s membership (his core product).\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ILPhxl2TLvtEUpTcpCqseMkRHYs.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/ILPhxl2TLvtEUpTcpCqseMkRHYs.png\",srcSet:\"https://framerusercontent.com/images/ILPhxl2TLvtEUpTcpCqseMkRHYs.png?scale-down-to=512 512w,https://framerusercontent.com/images/ILPhxl2TLvtEUpTcpCqseMkRHYs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ILPhxl2TLvtEUpTcpCqseMkRHYs.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"From what Josh says, this offer converts pretty well!\"}),/*#__PURE__*/e(\"p\",{children:\"It makes sense: If you have been a follower for over six months, you already know and trust Josh.\"}),/*#__PURE__*/e(\"p\",{children:\"If he presents one of his offers with a big discount, you will likely buy it.\"}),/*#__PURE__*/e(\"p\",{children:\"And we know that when someone buys from you once, they are more likely to do it twice.\"}),/*#__PURE__*/e(\"p\",{children:\"This is a good example of using your audience\u2019s data to your advantage, and it has unexpected value.\"}),/*#__PURE__*/e(\"p\",{children:\"Who doesn\u2019t love a good anniversary gift?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Whenever a new subscriber joins your email, if you use an ESP like ConvertKit or beehiiv, they are normally added into a welcome sequence.\"}),/*#__PURE__*/e(\"p\",{children:\"Add an email to that welcome sequence set to be sent 6 months after they subscribe with your anniversary gift.\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll need to have a digital product to do so too!\"})]});export const richText27=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"\u201CWhat\u2019s in the box?\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"There is no happy ending to this \",/*#__PURE__*/e(\"em\",{children:\"Seven\"}),\" quote, but people tend to enjoy surprises.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s what Katelyn Borugoin leveraged with her latest product launch (which generated $78k in sales) \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MnwVjF5J9YpedlquLj8mpBlk.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/MnwVjF5J9YpedlquLj8mpBlk.png\",srcSet:\"https://framerusercontent.com/images/MnwVjF5J9YpedlquLj8mpBlk.png?scale-down-to=512 512w,https://framerusercontent.com/images/MnwVjF5J9YpedlquLj8mpBlk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MnwVjF5J9YpedlquLj8mpBlk.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:'She incentivized the first 100 purchases with a \"Surprise Gift.\"'}),/*#__PURE__*/e(\"p\",{children:\"That's it. No extra details or anything else. Nada.\"}),/*#__PURE__*/e(\"p\",{children:\"It worked though, and Katelyn, who's a Customer Psychology expert, explains why:\"}),/*#__PURE__*/e(\"p\",{children:\"Research shows uncertainty is more powerful and driving motivation than certainty.\"}),/*#__PURE__*/e(\"p\",{children:\"It's pretty simple and easy to add if you launch a digital product soon!\"}),/*#__PURE__*/t(\"p\",{children:[\"Stolen from Katelyn\u2019s \",/*#__PURE__*/e(r,{href:\"https://www.walletopeningwords.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Wallet Opening Words\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Add a mystery reward and limit the # of people who can access it.\"}),/*#__PURE__*/e(\"p\",{children:\"Make that very clear on your product landing page, too.\"}),/*#__PURE__*/e(\"p\",{children:\"As per the reward, ideally, it's something simple that complements your main product, like a template, a cheat sheet, or extra material.\"})]});export const richText28=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You'll find a survey after every chapter of Justin Welsh's new course.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This survey asks:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How useful was it from 1-5\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What did you like the most?\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Anything I missed? \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If yes, in a few words, what specifically were you hoping to learn that you didn't?\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This is smart for several reasons:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You get to understand how useful each part of your course is\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You can update with new content based on honest feedback and needs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You dig for potential testimonials and marketing materials\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Most creators would launch the course and move on to the next thing.\"}),/*#__PURE__*/e(\"p\",{children:\"Not Justin.\"}),/*#__PURE__*/e(\"p\",{children:\"This obsession with little details (reminder, you can find the survey after every chapter) is why Justin makes millions a year with his educational material.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you run a course, add a little survey after every chapter. Include the same 3 questions Justin did:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How useful was it from 1-5\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What did you like the most?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Anything I missed? If yes, in a few words, what specifically were you hoping to learn that you didn\u2019t?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Then update the course materials accordingly.\"})]});export const richText29=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Matt Barker is a well-known copywriter on LinkedIn.\"}),/*#__PURE__*/e(\"p\",{children:\"While working on his upcoming course, he created a waitlist for anyone interested.\"}),/*#__PURE__*/e(\"p\",{children:\"That's already smart. It helps validate interest.\"}),/*#__PURE__*/e(\"p\",{children:\"But I really liked his approach because right after signing up for the waitlist, you get immediately redirected to a short survey.\"}),/*#__PURE__*/e(\"p\",{children:\"The questions:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What are you mostly looking for my help with?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How would you describe yourself?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is your biggest challenge right now?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is your dream outcome from writing online?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If I solved your main problem, how would that impact your life? (Open-ended question)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Two things make this pretty smart:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Getting an idea of who the interested people are, which helps you tweak the content for better impact\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Getting customer pain points and copy directly from them for a future sales page\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Really smart move!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it\"})}),/*#__PURE__*/e(\"p\",{children:\"If you want to release a course soon:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Put together a waitlist first\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Survey them right after they join said waitlist\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Steal Matt's questions or come up with your own\"})})]}),/*#__PURE__*/e(\"p\",{children:\"What matters here is that you get them to talk about their specific issues so you can use that information to tweak your marketing materials and course content.\"})]});export const richText30=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The thank you page (what subs see after subscribing) is one of the best places to sell.\"}),/*#__PURE__*/e(\"p\",{children:\"The subscriber\u2019s intent is at the highest so it's a great place to pitch your products or services.\"}),/*#__PURE__*/e(\"p\",{children:\"They might not buy immediately, but they\u2019ll know that they exist. It\u2019s also an awareness play.\"}),/*#__PURE__*/e(\"p\",{children:\"Example:\"}),/*#__PURE__*/e(\"p\",{children:\"Been Meer takes you to this page after you subscribe. First, he thanks you \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gHySsi5pUrqT0FNeuAs5UjIA0.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/gHySsi5pUrqT0FNeuAs5UjIA0.png\",srcSet:\"https://framerusercontent.com/images/gHySsi5pUrqT0FNeuAs5UjIA0.png?scale-down-to=512 512w,https://framerusercontent.com/images/gHySsi5pUrqT0FNeuAs5UjIA0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gHySsi5pUrqT0FNeuAs5UjIA0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/gHySsi5pUrqT0FNeuAs5UjIA0.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"And then he makes his pitch \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,f4mjV3girNAvTSVNMFy5ukLkr0.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/f4mjV3girNAvTSVNMFy5ukLkr0.png\",srcSet:\"https://framerusercontent.com/images/f4mjV3girNAvTSVNMFy5ukLkr0.png?scale-down-to=512 512w,https://framerusercontent.com/images/f4mjV3girNAvTSVNMFy5ukLkr0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/f4mjV3girNAvTSVNMFy5ukLkr0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/f4mjV3girNAvTSVNMFy5ukLkr0.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"I don\u2019t know how well this converts, but I\u2019m pretty sure it\u2019s more than just a regular thank-you page.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to Steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Optimize your thank-you page to capitalize on the high intent of your new subscribers and effectively promote your products or services.\"}),/*#__PURE__*/e(\"p\",{children:\"As seen in the example from Ben Meer, use the thank-you page to:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Thank them for joining\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pitch your offers\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create awareness that those offers exist\"})})})]})]});export const richText31=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Everyone is throwing around discounts on Black Friday.\"}),/*#__PURE__*/e(\"p\",{children:\"It's what works, right?\"}),/*#__PURE__*/e(\"p\",{children:\"Not for Katelyn Bourgoin.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of offering a discount, she's raising her product's price.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:'\"Wait what?\"'})}),/*#__PURE__*/e(\"p\",{children:\"Yep, you read that right. Katelyn is using Black Friday's scarcity to raise her product's prices.\"}),/*#__PURE__*/e(\"p\",{children:\"You can get it now for the current price or wait until after Black Friday when the price will increase by $50.\"}),/*#__PURE__*/t(\"p\",{children:[\"The whole point of giving away discounts is to \",/*#__PURE__*/e(\"strong\",{children:\"give people an excuse to overcome their objections\"}),\" and buy.\"]}),/*#__PURE__*/e(\"p\",{children:\"Who said discounts are the only available excuse? A price increase could work too!\"}),/*#__PURE__*/e(\"p\",{children:\"Another smart thing to do is to make clear on all your messaging that you are doing it \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,D7Z8gJl25aw4cNLseJ7xwyQFf4.jpg\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/D7Z8gJl25aw4cNLseJ7xwyQFf4.jpg\",srcSet:\"https://framerusercontent.com/images/D7Z8gJl25aw4cNLseJ7xwyQFf4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/D7Z8gJl25aw4cNLseJ7xwyQFf4.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/D7Z8gJl25aw4cNLseJ7xwyQFf4.jpg 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it\"})}),/*#__PURE__*/e(\"p\",{children:\"Zig when others zag.\"}),/*#__PURE__*/e(\"p\",{children:\"Discount season? Raise your prices\"}),/*#__PURE__*/e(\"p\",{children:\"And be very clear about it in your messaging, like Katelyn does.\"})]});export const richText32=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"$80k+ in pre-sales for \",/*#__PURE__*/e(r,{href:\"https://twitter.com/stephsmithio\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Steph Smith\"})}),\"'s new product. The secret sauce?\"]}),/*#__PURE__*/e(\"p\",{children:'The \"Price Hike\" strategy. '}),/*#__PURE__*/e(\"p\",{children:\"Here's how it works for her newest product, Internet Pipes: \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Price started at $30\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Price hike of $20 for every 20 sales\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Constant social media updates about price increase\"})})]}),/*#__PURE__*/e(\"p\",{children:\"What I love about it is the baked-in scarcity and the FOMO it generates. \"}),/*#__PURE__*/e(\"p\",{children:\"Most people would think twice before spending $250+ on a product. But this pricing strategy makes it seem like you need to get it now, or else you'll miss a huge opportunity.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eoI2CSyZ2YfeOmFiwgQhoOGkqZY.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/eoI2CSyZ2YfeOmFiwgQhoOGkqZY.png\",srcSet:\"https://framerusercontent.com/images/eoI2CSyZ2YfeOmFiwgQhoOGkqZY.png?scale-down-to=512 512w,https://framerusercontent.com/images/eoI2CSyZ2YfeOmFiwgQhoOGkqZY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eoI2CSyZ2YfeOmFiwgQhoOGkqZY.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to steal it? \"})}),/*#__PURE__*/e(\"p\",{children:\"Set an initial price and the number of units you want for each price. I recommend starting with a lower price to boost initial sales. \"}),/*#__PURE__*/e(\"p\",{children:\"Then, as sales start coming in, open a thread on social media and post updates so people can follow up. \"}),/*#__PURE__*/e(\"p\",{children:\"The goal is to generate that sense of FOMO and urgency that they should get your product now.\"})]});export const richText33=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Take a look at this email capture landing page \uD83D\uDC47\uFE0F\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gFYKcY8ivp72Kxm2LnsSDsQlA.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/gFYKcY8ivp72Kxm2LnsSDsQlA.png\",srcSet:\"https://framerusercontent.com/images/gFYKcY8ivp72Kxm2LnsSDsQlA.png?scale-down-to=512 512w,https://framerusercontent.com/images/gFYKcY8ivp72Kxm2LnsSDsQlA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gFYKcY8ivp72Kxm2LnsSDsQlA.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"It feels like a product pre-launch landing page. And that\u2019s because it is!\"}),/*#__PURE__*/e(\"p\",{children:\"The creator is trying to validate his idea before charging for it. He created this subscribe page with time-sensitive offers and clear benefits of joining the list NOW.\"}),/*#__PURE__*/e(\"p\",{children:\"This got me thinking\u2026can the same be applied to a regular newsletter landing page?\"}),/*#__PURE__*/e(\"p\",{children:\"Absolutely yes.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you want to make your subscribe landing page irresistible, add some of these elements:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"A time-sensitive incentive\"}),\" like \u201Cwe won\u2019t take more subscribers after 24h\u201D\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Being \",/*#__PURE__*/e(\"strong\",{children:\"more clear about the benefits\"}),\" of subscribing now (\u201Cyou get XYZ now\u201D or \u201Csave $$$\u201D)\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Play around with it!\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDD75\uFE0F Stolen from \",/*#__PURE__*/e(r,{href:\"https://acquire.website/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=do-you-own-an-emoji\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"acquire.website\"})})]})]});export const richText34=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a problem I\u2019ve been having with this newsletter:\"}),/*#__PURE__*/e(\"p\",{children:\"I send my emails on Wednesday. This means that if you subscribe on a Thursday, you have to wait a whole week to get a new issue from me.\"}),/*#__PURE__*/e(\"p\",{children:\"By that time, you will likely forget why you subscribed.\"}),/*#__PURE__*/e(\"p\",{children:\"This can obviously be solved with a welcome sequence. But if that feels a bit too much work for you, take a look at this \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,pfdNAo020bQN384F3bxfWZFcU.png\",\"data-framer-height\":\"1440\",\"data-framer-width\":\"2560\",height:\"720\",src:\"https://framerusercontent.com/images/pfdNAo020bQN384F3bxfWZFcU.png\",srcSet:\"https://framerusercontent.com/images/pfdNAo020bQN384F3bxfWZFcU.png?scale-down-to=512 512w,https://framerusercontent.com/images/pfdNAo020bQN384F3bxfWZFcU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pfdNAo020bQN384F3bxfWZFcU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/pfdNAo020bQN384F3bxfWZFcU.png 2560w\",style:{aspectRatio:\"2560 / 1440\"},width:\"1280\"}),/*#__PURE__*/e(\"p\",{children:\"The people behind the Monday Messenger newsletter do the following \u2192 They automatically send their last issue when you subscribe.\"}),/*#__PURE__*/e(\"p\",{children:\"What\u2019s cool about this?\"}),/*#__PURE__*/e(\"p\",{children:\"The new subscriber gets a taste of what your emails look like, even if they have to wait a few days for the newest issue.\"}),/*#__PURE__*/e(\"p\",{children:\"Plus, it\u2019s a cool incentive to subscribe. I need to steal this!\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F Thanks \",/*#__PURE__*/e(r,{href:\"https://www.habitexamples.com/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=let-your-audience-vote\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Kody Duncan\"})}),\" for the tip on this one! \",/*#__PURE__*/e(r,{href:\"https://www.marketyourmessage.com/monday?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=let-your-audience-vote\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Source\"})}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Set up an automation to send your latest newsletter to a new subscriber. Alternatively, you could just send them your best newsletter, the one that clearly shows your newsletter's value.\"}),/*#__PURE__*/e(\"p\",{children:\"By doing this, you're showing them what they can expect from your emails and making sure your name stays top of mind.\"})]});export const richText35=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I saw \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/in/laraacostar/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=are-clicks-the-new-gold\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Lara Acosta\"})}),\", who has over 140k followers on LinkedIn, do something very interesting with her LinkedIn headline.\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead of using it as some sort of bio, as 99% of us do, she uses it to redirect people to her latest content piece. Let\u2019s see it in action:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lGycB7HBCD3KR1IEmK6bX9SovH4.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/lGycB7HBCD3KR1IEmK6bX9SovH4.png\",srcSet:\"https://framerusercontent.com/images/lGycB7HBCD3KR1IEmK6bX9SovH4.png?scale-down-to=512 512w,https://framerusercontent.com/images/lGycB7HBCD3KR1IEmK6bX9SovH4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lGycB7HBCD3KR1IEmK6bX9SovH4.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"She also uses the link space on her profile to point to the relevant link for the post.\"}),/*#__PURE__*/e(\"p\",{children:\"This is smart because instead of the regular bio, now every time she engages on the feed, that teaser shows up, generating curiosity and traffic to her profile\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4ewUgGFUSQaSi3fJVPQX5pguYtc.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/4ewUgGFUSQaSi3fJVPQX5pguYtc.png\",srcSet:\"https://framerusercontent.com/images/4ewUgGFUSQaSi3fJVPQX5pguYtc.png?scale-down-to=512 512w,https://framerusercontent.com/images/4ewUgGFUSQaSi3fJVPQX5pguYtc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4ewUgGFUSQaSi3fJVPQX5pguYtc.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Tweak your LinkedIn headline to tease your latest piece of content. Pretty easy!\"})]});export const richText36=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Many newsletters have a weekly cadence (like this one).\"}),/*#__PURE__*/e(\"p\",{children:\"The problem is that if I drop my new issue on Wednesday and someone subscribes on a Thursday, they have to wait six days to get the newest one.\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, there are welcome sequences, but you get the point.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s how the people at \",/*#__PURE__*/e(r,{href:\"https://duoparadigms.com/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=the-next-newsletter-goes-live-in\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"DuoParadigms\"})}),\" solved it \u2192 \",/*#__PURE__*/e(\"strong\",{children:\"With a landing page, countdown timer to their next issue\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vderWnxTtjI85wpfeu3vYTRlDI.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/vderWnxTtjI85wpfeu3vYTRlDI.png\",srcSet:\"https://framerusercontent.com/images/vderWnxTtjI85wpfeu3vYTRlDI.png?scale-down-to=512 512w,https://framerusercontent.com/images/vderWnxTtjI85wpfeu3vYTRlDI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vderWnxTtjI85wpfeu3vYTRlDI.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"I don\u2019t think this moves the needle that much, but it\u2019s a great way to let people know when they can expect a new issue.\"}),/*#__PURE__*/e(\"p\",{children:\"Managing expectations is key, especially with people who have never heard of you before.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F Stolen from \",/*#__PURE__*/e(r,{href:\"https://duoparadigms.com/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=the-next-newsletter-goes-live-in\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"DuoParadigms\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Add a countdown timer to your newsletter landing page. There are many plugins that can do that!\"})]});export const richText37=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If your newsletter confirmation emails look like this \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ozVtsIh8SeBEG330Qy0wDbUYEE.png\",\"data-framer-height\":\"871\",\"data-framer-width\":\"1292\",height:\"435\",src:\"https://framerusercontent.com/images/ozVtsIh8SeBEG330Qy0wDbUYEE.png\",srcSet:\"https://framerusercontent.com/images/ozVtsIh8SeBEG330Qy0wDbUYEE.png?scale-down-to=512 512w,https://framerusercontent.com/images/ozVtsIh8SeBEG330Qy0wDbUYEE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ozVtsIh8SeBEG330Qy0wDbUYEE.png 1292w\",style:{aspectRatio:\"1292 / 871\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"You are missing a huge opportunity.\"}),/*#__PURE__*/e(\"p\",{children:\"Whenever someone subscribes to your newsletter, there are two emails they are guaranteed to get:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A \u201CConfirm your subscription\u201D email (if you have double opt-in enabled)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A \u201CWelcome email\u201D\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Usually, people put a ton of effort into the Welcome email but totally neglect the confirmation one.\"}),/*#__PURE__*/e(\"p\",{children:\"The result is a generic, ultra-boring email. But who said it should be like that?\"}),/*#__PURE__*/e(\"p\",{children:\"The confirmation email is a new subscriber's first touchpoint with your brand.\"}),/*#__PURE__*/t(\"p\",{children:[\"Why not inject some personality there? Take a look at this example from \",/*#__PURE__*/e(r,{href:\"https://twitter.com/punchlinecopy?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=two-ways-to-sell-on-social-media\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Lianna Patch\"})}),\" \uD83D\uDC47\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,swAxTzEraXGheX3ABJnQzWgn5c.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/swAxTzEraXGheX3ABJnQzWgn5c.png\",srcSet:\"https://framerusercontent.com/images/swAxTzEraXGheX3ABJnQzWgn5c.png?scale-down-to=512 512w,https://framerusercontent.com/images/swAxTzEraXGheX3ABJnQzWgn5c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/swAxTzEraXGheX3ABJnQzWgn5c.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s fun, personal, and on-brand, and it gets the job done (clicking the button), just as with the boring email.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ve slightly tweaked mine before, but after this, I need to improve it!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you have double opt-in enabled for new subscribers, focus on the confirmation email.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep it short, and don\u2019t forget that the main goal is for people to click the confirmation button.\"}),/*#__PURE__*/e(\"p\",{children:\"Get creative!\"})]});export const richText38=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Giveaways are definitely not the most innovative growth tactic for newsletters. But they are suuuuper effective.\"}),/*#__PURE__*/e(\"p\",{children:\"The concept is simple \u2192 You might win this thing if you leave me your email\"}),/*#__PURE__*/t(\"p\",{children:[\"The folks at Growth Tools \",/*#__PURE__*/e(r,{href:\"https://upvir.al/ref/65f93daa03847M/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=are-you-sending-this-one-email\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"put together a giveaway\"})}),\" for the last few weeks that caught my eye. Here\u2019s why:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MBdjbfKjZiivjiDI2MQ7mldYc.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/MBdjbfKjZiivjiDI2MQ7mldYc.png\",srcSet:\"https://framerusercontent.com/images/MBdjbfKjZiivjiDI2MQ7mldYc.png?scale-down-to=512 512w,https://framerusercontent.com/images/MBdjbfKjZiivjiDI2MQ7mldYc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MBdjbfKjZiivjiDI2MQ7mldYc.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"They lead with a very clear value proposition \u2192 Win a shoutout to 230,000 entrepreneurs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"They add urgency with a countdown timer\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"They do a great job at communicating the $ value the other prizes have\"})})]}),/*#__PURE__*/e(\"p\",{children:\"I'm guessing they are doing pretty well with it.\"}),/*#__PURE__*/e(\"p\",{children:\"Now there\u2019s an argument that can be made that giveaways usually attract a lower-quality audience. Which is true, IMO.\"}),/*#__PURE__*/t(\"p\",{children:[\"So, the key here is to \",/*#__PURE__*/e(\"strong\",{children:\"try to make the most of the traffic that comes in\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"How? With a post-subscribe offer \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CoVAOakdeF9EU68kjYdYba4NKyk.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/CoVAOakdeF9EU68kjYdYba4NKyk.png\",srcSet:\"https://framerusercontent.com/images/CoVAOakdeF9EU68kjYdYba4NKyk.png?scale-down-to=512 512w,https://framerusercontent.com/images/CoVAOakdeF9EU68kjYdYba4NKyk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CoVAOakdeF9EU68kjYdYba4NKyk.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The real reason they did this giveaway is to sell more of their high-ticket offer.\"}),/*#__PURE__*/e(\"p\",{children:\"Who wants a shoutout to 230,000 entrepreneurs? \u2192 Entrepreneurs who have something to offer to that specific target audience\"}),/*#__PURE__*/e(\"p\",{children:\"What does the team at Growth Tools do? \u2192 Help these entrepreneurs sell to other entrepreneurs.\"}),/*#__PURE__*/e(\"p\",{children:\"Perfect match \u2705\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F Stolen from Growth Tools.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Creating a giveaway to grow your list is the obciosu thing. But take a page from the Growth Tools playbook and try to include a post-subscribe offer\"}),/*#__PURE__*/e(\"p\",{children:\"If the giveaway\u2019s value proposition is good, you\u2019ll get more traffic and subs than usual. And a % will convert to your higher ticket offer.\"})]});export const richText39=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Most of us promote our newsletters by doing the following:\"}),/*#__PURE__*/e(\"p\",{children:\"Write the email \u2193 Share on Social\"}),/*#__PURE__*/e(\"p\",{children:\"That's it. But not for Josh Spector.\"}),/*#__PURE__*/t(\"p\",{children:[\"He takes it one step further, and what he does is insanely effective: \",/*#__PURE__*/e(\"strong\",{children:\"He includes links to his tweets in every issue of his FTI newsletter.\"})]}),/*#__PURE__*/e(\"p\",{children:\"This is how the loop works:\"}),/*#__PURE__*/e(\"p\",{children:\"His current audience clicks on the link \u2193 They engage with the tweet \u2193 This boosts the content reach \u2193 New audiences see it and join his newsletter with a carefully placed CTA\"}),/*#__PURE__*/e(\"p\",{children:\"And that's it? Yep.\"}),/*#__PURE__*/e(\"p\",{children:\"As a result of his current audience boosting his content, potential new audience members see it and join.\"}),/*#__PURE__*/e(\"p\",{children:\"This creates the perfect newsletter growth loop between social media and his newsletter.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bXySdp36PLAAi9wHHtcABBLqDE.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/bXySdp36PLAAi9wHHtcABBLqDE.png\",srcSet:\"https://framerusercontent.com/images/bXySdp36PLAAi9wHHtcABBLqDE.png?scale-down-to=512 512w,https://framerusercontent.com/images/bXySdp36PLAAi9wHHtcABBLqDE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bXySdp36PLAAi9wHHtcABBLqDE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/bXySdp36PLAAi9wHHtcABBLqDE.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Take the link to the most popular social media content you wrote that week and include it in your next newsletter issue.\"}),/*#__PURE__*/e(\"p\",{children:\"That piece should link back to your newsletter somehow since it will attract more engagement and non-subscribers.\"})]});export const richText40=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This is how Ben Tosell from Ben\u2019s Bites (100k subs AI newsletter) gets some of his subscribers from social media:\"}),/*#__PURE__*/e(\"p\",{children:\"He becomes a reply guy on Twitter/X.\"}),/*#__PURE__*/e(\"p\",{children:\"Whenever a post about a new AI Tool or any trending news on the industry goes semi-viral on X, he replies with a link to his newsletter:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,kJt5QeeCb9uoOlOb0p8rYkxisbI.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/kJt5QeeCb9uoOlOb0p8rYkxisbI.png\",srcSet:\"https://framerusercontent.com/images/kJt5QeeCb9uoOlOb0p8rYkxisbI.png?scale-down-to=512 512w,https://framerusercontent.com/images/kJt5QeeCb9uoOlOb0p8rYkxisbI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/kJt5QeeCb9uoOlOb0p8rYkxisbI.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"Yes, that\u2019s it.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of those replies get ignored, but others gather a ton of engagement and views (and new subs).\"}),/*#__PURE__*/e(\"p\",{children:\"And the only thing it takes is a subtle plug.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you run a curation newsletter, pay attention to viral posts on your niche (especially on X).\"}),/*#__PURE__*/e(\"p\",{children:\"There are a few ways you can do this:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create an X list with top accounts in your niche\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Or set up notifications for specific accounts\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Then, have a prepared newsletter plug you can quickly copy-paste when one of your target posts goes viral.\"})]});export const richText41=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The folks at upwardnews do a great job redirecting their followers to email.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few examples \uD83D\uDC47\"}),/*#__PURE__*/e(\"p\",{children:'1) Showcasing how you get \"more\" on email vs Instagram on their carousels'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZFArG6uw63yHKh8scRRcNJ0E4Pw.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/ZFArG6uw63yHKh8scRRcNJ0E4Pw.png\",srcSet:\"https://framerusercontent.com/images/ZFArG6uw63yHKh8scRRcNJ0E4Pw.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZFArG6uw63yHKh8scRRcNJ0E4Pw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZFArG6uw63yHKh8scRRcNJ0E4Pw.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"This slide comes after an entire carousel full of content.\"}),/*#__PURE__*/e(\"p\",{children:\"2) Gating the content and getting people to engage to get the link\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fsN53ymaH2lPYORVvwfBoG0314.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/fsN53ymaH2lPYORVvwfBoG0314.jpg\",srcSet:\"https://framerusercontent.com/images/fsN53ymaH2lPYORVvwfBoG0314.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/fsN53ymaH2lPYORVvwfBoG0314.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/fsN53ymaH2lPYORVvwfBoG0314.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/fsN53ymaH2lPYORVvwfBoG0314.jpg 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"It's a perfect example of how to hook people and redirect them to your email.\"}),/*#__PURE__*/e(\"p\",{children:\"The best part is that they make it super easy to join.\"}),/*#__PURE__*/e(\"p\",{children:'You just need to comment \"Join\" and they\\'ll send you an automated DM with a signup link.'}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it\"})}),/*#__PURE__*/e(\"p\",{children:\"If you create a carousel type of post, a smart thing to do is either gate your content or show snippets and tell the reader how they get more if they join your list. \"}),/*#__PURE__*/e(\"p\",{children:\"\u200BAnother smart thing to do is ask people to take action to subscribe (like a reply), so they show they are really interested.\"})]});export const richText42=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"During my newsletter referral stealing research, I found a newsletter writer (\",/*#__PURE__*/e(r,{href:\"https://houck.news/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=why-is-everyone-replying-madagascar\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Houck\"})}),\") who does something very unique:\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2192 He only asks for one referral to unlock the reward\u2026\",/*#__PURE__*/e(\"strong\",{children:\"but the reward changes every month.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QXVNpzVVv3s3ul8C8lNujXpzl4.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/QXVNpzVVv3s3ul8C8lNujXpzl4.png\",srcSet:\"https://framerusercontent.com/images/QXVNpzVVv3s3ul8C8lNujXpzl4.png?scale-down-to=512 512w,https://framerusercontent.com/images/QXVNpzVVv3s3ul8C8lNujXpzl4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QXVNpzVVv3s3ul8C8lNujXpzl4.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"This is smart because it generates scarcity and FOMO.\"}),/*#__PURE__*/t(\"p\",{children:[\"He says\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"this has 10x the number of weekly subscribers he gets from referrals\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"It seems he is no longer doing this, but it was an early growth engine he played with.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/t(\"p\",{children:[\"First, you need a referral system for your newsletter. There are many options, like Beehiiv, which\",/*#__PURE__*/e(r,{href:\"https://www.beehiiv.com/?via=alex-llull&utm_source=thestealclub&utm_medium=newsletter&utm_campaign=why-is-everyone-replying-madagascar\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0has it integrated into its platform.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once that's done, come up with 12 referrals for the year.\"}),/*#__PURE__*/e(\"p\",{children:\"Make them something of high perceived value. Maybe it's a template for how you run certain aspects of your business, a free course or workshop\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"The key is to play with the scarcity element that the referral is about to expire if they do not redeem it in the given month.\"})]});export const richText43=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:['A while ago, I tweeted about whether \"guest threads\" were a thing, to which ',/*#__PURE__*/e(r,{href:\"https://twitter.com/ShaanVP\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Shaan Puri\"})}),\" replied that he did and had a pretty good experience with them.\"]}),/*#__PURE__*/e(\"p\",{children:\"So, I went into a rabbit hole looking for those threads. And found this one:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,OM7ONpeHJjHkfRp5r54yqG0zUY.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/OM7ONpeHJjHkfRp5r54yqG0zUY.png\",srcSet:\"https://framerusercontent.com/images/OM7ONpeHJjHkfRp5r54yqG0zUY.png?scale-down-to=512 512w,https://framerusercontent.com/images/OM7ONpeHJjHkfRp5r54yqG0zUY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/OM7ONpeHJjHkfRp5r54yqG0zUY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/OM7ONpeHJjHkfRp5r54yqG0zUY.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"I absolutely LOVE this. It\u2019s a win-win situation:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shaan gets valuable content for his account\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sieva gets exposure and his content resonates with more people\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This tactic is nothing new. It has been done for a long time on blogs and newsletters, but I've never seen it on social media.\"}),/*#__PURE__*/e(\"p\",{children:\"This is more common on LinkedIn, where folks do joint carousels \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2PUTRoGcDG6Jeb2g4dUmtMFIHk.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/2PUTRoGcDG6Jeb2g4dUmtMFIHk.png\",srcSet:\"https://framerusercontent.com/images/2PUTRoGcDG6Jeb2g4dUmtMFIHk.png?scale-down-to=512 512w,https://framerusercontent.com/images/2PUTRoGcDG6Jeb2g4dUmtMFIHk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2PUTRoGcDG6Jeb2g4dUmtMFIHk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/2PUTRoGcDG6Jeb2g4dUmtMFIHk.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to steal it? \"})}),/*#__PURE__*/e(\"p\",{children:\"Make a list of 10 creators with similar audiences to yours in your niche. DM them, offering to write a guest post on a topic that may be helpful to them. \"}),/*#__PURE__*/e(\"p\",{children:\"Don't forget to promote your thing at the end!\"})]});export const richText44=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Are you getting replies to your emails? Tweets talking about it? Maybe stories sharing it?\"}),/*#__PURE__*/e(\"p\",{children:\"Screenshot ALL OF THAT.\"}),/*#__PURE__*/e(\"p\",{children:\"Then put it in a nice template and post it again with a link to subscribe to your newsletter.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://twitter.com/KateBour\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Katelyn Bourgoin\"})}),\" does it all the time \uD83D\uDC47\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rVnLZmuCXkP0XbarZNIP1sbGgM.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/rVnLZmuCXkP0XbarZNIP1sbGgM.png\",srcSet:\"https://framerusercontent.com/images/rVnLZmuCXkP0XbarZNIP1sbGgM.png?scale-down-to=512 512w,https://framerusercontent.com/images/rVnLZmuCXkP0XbarZNIP1sbGgM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rVnLZmuCXkP0XbarZNIP1sbGgM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/rVnLZmuCXkP0XbarZNIP1sbGgM.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CWhen you say it is marketing. When others say it is social proof\u201D\"})}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Screenshot every good word you get about your newsletter in whichever format or form. Make it a point to share at least once every week on social media.\"}),/*#__PURE__*/e(\"p\",{children:\"The rawest and least engineered the screenshot looks, the better because it helps build on the credibility. If it\u2019s too fabricated, people may think you made it up.\"})]});export const richText45=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It's not that you can own an emoji, but you can link emojis to your personal brand by constant repetition.\"}),/*#__PURE__*/e(\"p\",{children:\"A great example is Katelyn Bourgoin (who also brands herself with yellow). Some of her tweets include the \uD83E\uDDE0 emoji:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HshziVh1XhMlt5vzeaD8MZPM9A.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/HshziVh1XhMlt5vzeaD8MZPM9A.png\",srcSet:\"https://framerusercontent.com/images/HshziVh1XhMlt5vzeaD8MZPM9A.png?scale-down-to=512 512w,https://framerusercontent.com/images/HshziVh1XhMlt5vzeaD8MZPM9A.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/HshziVh1XhMlt5vzeaD8MZPM9A.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Slowly, this starts to build a presence in her audience\u2019s head that the \uD83E\uDDE0 emoji belongs to her.\"}),/*#__PURE__*/e(\"p\",{children:\"This works because Katelyn uses it with a clear purpose, not just because.\"}),/*#__PURE__*/e(\"p\",{children:\"She talks about Customer behavior and psychology, so using the \uD83E\uDDE0 emoji makes a ton of sense for her and her brand.\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to own an emoji, make sure that it makes sense in the bigger context of your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"I, for example, am trying to own the \uD83D\uDD75\uFE0F\u200D\u2642\uFE0F emoji because of The Steal Club.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"To effectively make an emoji your own, ensure it has a clear and relevant connection to your content.\"}),/*#__PURE__*/e(\"p\",{children:\"Consistently and purposefully use this emoji in your posts to create a strong association between it and your online presence.\"})]});export const richText46=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The simplest newsletter referral idea (that works)\"}),/*#__PURE__*/t(\"p\",{children:[\"As I continued to search for newsletter referral ideas to set up my own system, I came across Chenell\u2019s from \",/*#__PURE__*/e(r,{href:\"https://growthinreverse.com/?utm_source=thestealclub&utm_medium=newsletter&utm_campaign=the-simplest-newsletter-referral-idea\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Growth in Reverse.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Her system is super simple \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sXO0qs2yhmFalPa7bwFXcwizQ.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/sXO0qs2yhmFalPa7bwFXcwizQ.png\",srcSet:\"https://framerusercontent.com/images/sXO0qs2yhmFalPa7bwFXcwizQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/sXO0qs2yhmFalPa7bwFXcwizQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sXO0qs2yhmFalPa7bwFXcwizQ.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"The result is a section like this \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,N53wWdBkVLbxQRfPxwQDmZF05z8.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/N53wWdBkVLbxQRfPxwQDmZF05z8.png\",srcSet:\"https://framerusercontent.com/images/N53wWdBkVLbxQRfPxwQDmZF05z8.png?scale-down-to=512 512w,https://framerusercontent.com/images/N53wWdBkVLbxQRfPxwQDmZF05z8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/N53wWdBkVLbxQRfPxwQDmZF05z8.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:\"60 new subs in one week, and all it takes for her is to mention the newsletters in her emails.\"}),/*#__PURE__*/e(\"p\",{children:\"Simple, but it works.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you have a decent sub size, exposure could be a great incentive to offer your subscribers in exchange for recommending your newsletter.\"}),/*#__PURE__*/e(\"p\",{children:\"Make your offer as clear and simple as possible and then make it easy for your subs to find the referral link (most referral programs like beehiiv\u2019s already do this for you).\"})]});export const richText47=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:'Sharing a link on social media usually generates a preview \"card\" of said link.'}),/*#__PURE__*/e(\"p\",{children:\"To increase the clicks that you get, try adding a fake button to your newsletter's share image \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gN0SBSRWwBEPDqIXJ93eqfhZUU0.png\",\"data-framer-height\":\"1688\",\"data-framer-width\":\"3000\",height:\"844\",src:\"https://framerusercontent.com/images/gN0SBSRWwBEPDqIXJ93eqfhZUU0.png\",srcSet:\"https://framerusercontent.com/images/gN0SBSRWwBEPDqIXJ93eqfhZUU0.png?scale-down-to=512 512w,https://framerusercontent.com/images/gN0SBSRWwBEPDqIXJ93eqfhZUU0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gN0SBSRWwBEPDqIXJ93eqfhZUU0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/gN0SBSRWwBEPDqIXJ93eqfhZUU0.png 3000w\",style:{aspectRatio:\"3000 / 1688\"},width:\"1500\"}),/*#__PURE__*/e(\"p\",{children:\"It's not a real button, but it looks like one, so people are more drawn to it.\"}),/*#__PURE__*/e(\"p\",{children:\"It's one of those tiny changes that is worth experimenting with, but I don't have an exact number on how well it works.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Boost your social media click-through rates by adding a simulated button to your newsletter's share image.\"}),/*#__PURE__*/e(\"p\",{children:\"While the exact impact may vary, this simple tweak can make your shared content more visually appealing and clickable, enticing more engagement from your audience.\"})]});export const richText48=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"One of the courses I bought this Black Friday was Transformational Landing Pages by Eddie from \",/*#__PURE__*/e(r,{href:\"https://click.convertkit-mail2.com/8kugxp36k4aoh0wq2vdhkhznzo399/qvh8h8ur8l007dsl/aHR0cHM6Ly93d3cudmVyeWdvb2Rjb3B5LmNvbS8=\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Very Good Copy\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"One thing I realized while taking the course is how often Eddie asked and when he did it.\"}),/*#__PURE__*/e(\"p\",{children:\"He asked for a testimonial on two key moments of the course after the most important and core lessons \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BRIjTc07nW92vwYYRWrHa1bnpo.jpg\",\"data-framer-height\":\"2000\",\"data-framer-width\":\"1414\",height:\"1000\",src:\"https://framerusercontent.com/images/BRIjTc07nW92vwYYRWrHa1bnpo.jpg\",srcSet:\"https://framerusercontent.com/images/BRIjTc07nW92vwYYRWrHa1bnpo.jpg?scale-down-to=1024 723w,https://framerusercontent.com/images/BRIjTc07nW92vwYYRWrHa1bnpo.jpg 1414w\",style:{aspectRatio:\"1414 / 2000\"},width:\"707\"}),/*#__PURE__*/e(\"p\",{children:\"What I also liked was how he did it.\"}),/*#__PURE__*/e(\"p\",{children:\"Those \\\"intermissions\\\" were short recaps of what we've seen until now and then a very natural ask of Eddie saying why a testimonial is important and what's in it for you if you leave it:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Link to your social profile on the product's page\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sharing the most important ones on his LinkedIn profile (100k followers)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Power of incentives!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it\"})}),/*#__PURE__*/e(\"p\",{children:\"Ask for testimonials DURING the course when the student's satisfaction is high.\"}),/*#__PURE__*/e(\"p\",{children:\"Also, make it as frictionless as possible by embedding a testimonial capture right there (it could be a simple Google form).\"}),/*#__PURE__*/e(\"p\",{children:\"Most of us wait until the last moment or a few days after the course to do it, and by then, the students barely remember why they liked it.\"})]});export const richText49=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You're missing out on a great opportunity if you don't properly tag links to other people's sites in your newsletter.\"}),/*#__PURE__*/e(\"p\",{children:\"This will let people know that you are sending them traffic.\"}),/*#__PURE__*/e(\"p\",{children:\"This not only leads to relationships with other creators but also to social media posts, which boost your brand as well. \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ELW5BgRPP19h9FyroUwaAz9WFcA.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/ELW5BgRPP19h9FyroUwaAz9WFcA.png\",srcSet:\"https://framerusercontent.com/images/ELW5BgRPP19h9FyroUwaAz9WFcA.png?scale-down-to=512 512w,https://framerusercontent.com/images/ELW5BgRPP19h9FyroUwaAz9WFcA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ELW5BgRPP19h9FyroUwaAz9WFcA.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Add the UTM tag to each link you share in your newsletter \uD83D\uDC47\"}),/*#__PURE__*/e(\"p\",{children:\"?utm_source=YOURNEWSLETTERNAME\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sources & Resources\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://twitter.com/jspector/status/1467221488520466433?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1467221488520466433%7Ctwgr%5E077585cae72c1921e02dc69b8bf7940ff6ab3c31%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.thestealclub.com%2Fblog%2Ffollowers-to-email-subscribers\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Josh Spector\u2019s original post\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://usefathom.com/utm-builder\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"UTM Generator\"})})})})]})]});export const richText50=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"A big lesson learned during my time as a creator: you need to promote yourself, or no one else will do it for you.\"}),/*#__PURE__*/e(\"p\",{children:\"This is what this tactic is all about.\"}),/*#__PURE__*/e(\"p\",{children:\"The concept is simple - tease your work before publishing (usually a day in advance) to generate excitement and encourage people to sign up.\"}),/*#__PURE__*/t(\"p\",{children:[\"Someone that excels at this is Chenell (from the amazing \",/*#__PURE__*/e(r,{href:\"https://growthinreverse.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Growth in Reverse\"})}),\" newsletter) \uD83D\uDC47\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BfGmgCPhTo9KfVRbNf66WxBf74.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/BfGmgCPhTo9KfVRbNf66WxBf74.png\",srcSet:\"https://framerusercontent.com/images/BfGmgCPhTo9KfVRbNf66WxBf74.png?scale-down-to=512 512w,https://framerusercontent.com/images/BfGmgCPhTo9KfVRbNf66WxBf74.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BfGmgCPhTo9KfVRbNf66WxBf74.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/BfGmgCPhTo9KfVRbNf66WxBf74.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ve heard from her that she gets 50-80+ subs every time she does one of these posts.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"To succeed with this tactic, consider your post as if it\u2019s a Twitter thread or LinkedIn hook. Lure them in with the first part of the post, then lead them to your CTA if they want to read more.\"}),/*#__PURE__*/e(\"p\",{children:\"Especially on Twitter, it\u2019s important you DO NOT put the link to your newsletter on the first tweet (so you don\u2019t lose reach). You first hook, then add your call to action.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sources & Resources\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://twitter.com/chenellco/status/1682839423916941312\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"One of Chenell\u2019s teaser tweets\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://growthinreverse.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Chenell\u2019s newsletter\"})})})})]})]});export const richText51=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Gunnar, from \",/*#__PURE__*/e(r,{href:\"https://newsletterdeepdives.carrd.co/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newsletter Deep Dives\"})}),\", is testing adding a video to his newsletter sign-up page.\"]}),/*#__PURE__*/e(\"p\",{children:\"He basically changed the headline and sub-headline for a video \uD83D\uDC47\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,M52CIshT1hQfCRTQ2f7sm2GUiyM.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/M52CIshT1hQfCRTQ2f7sm2GUiyM.png\",srcSet:\"https://framerusercontent.com/images/M52CIshT1hQfCRTQ2f7sm2GUiyM.png?scale-down-to=512 512w,https://framerusercontent.com/images/M52CIshT1hQfCRTQ2f7sm2GUiyM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/M52CIshT1hQfCRTQ2f7sm2GUiyM.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2705 Pros\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Feels personal. You get to see (and hear) the person behind the emails.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different. It's definitely not the usual for a newsletter sign-up page.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u274C Cons\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Friction. Are people really willing to watch a 20-second video if they are not familiar with you?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video presence. If you are not used to being on videos, your energy and presence might throw some people off\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it\"})}),/*#__PURE__*/e(\"p\",{children:\"I can't tell you if it's good or bad for conversion because I haven't tried it, but it seems like a great opportunity to A/B test it.\"}),/*#__PURE__*/e(\"p\",{children:\"I would say that if you have the video skills, go for it.\"})]});export const richText52=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This one is obvious, yet so many creators overlook it: your link in your bio is one of your best bets for getting new email subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"When you are on social media, you need to think of your profile as your business card.\"}),/*#__PURE__*/e(\"p\",{children:\"People there see who you are, what you do (your bio), and where they can get more (your link in bio).\"}),/*#__PURE__*/e(\"p\",{children:\"Use this space to promote your newsletter, just like Matt McGarry does here:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,7ZmGhMhYfRtfFfKMdp5QbNq9ITM.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/7ZmGhMhYfRtfFfKMdp5QbNq9ITM.png\",srcSet:\"https://framerusercontent.com/images/7ZmGhMhYfRtfFfKMdp5QbNq9ITM.png?scale-down-to=512 512w,https://framerusercontent.com/images/7ZmGhMhYfRtfFfKMdp5QbNq9ITM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7ZmGhMhYfRtfFfKMdp5QbNq9ITM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/7ZmGhMhYfRtfFfKMdp5QbNq9ITM.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Thief tip:\"}),\" On Twitter, you can use the \u201Clocation\u201D space of your bio to write a call to action\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to steal it? \"})}),/*#__PURE__*/e(\"p\",{children:\"Take advantage of your bio links and featured sections (on LinkedIn) and add a link to your newsletter there. Try to lead them to a page that\u2019s optimized for conversions to see better results, not just your home page.\"})]});export const richText53=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Welcome emails are very important.\"}),/*#__PURE__*/e(\"p\",{children:\"In most cases, it\u2019s the first impression a new subscriber will have of you.\"}),/*#__PURE__*/e(\"p\",{children:\"A welcome email should also generate as many replies as possible to help improve delivery.\"}),/*#__PURE__*/e(\"p\",{children:\"So, why do I have so many people replying Madagascar to my welcome email?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VLawamBSpIt6mcEz0iS5sUEQ.png\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/VLawamBSpIt6mcEz0iS5sUEQ.png\",srcSet:\"https://framerusercontent.com/images/VLawamBSpIt6mcEz0iS5sUEQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/VLawamBSpIt6mcEz0iS5sUEQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VLawamBSpIt6mcEz0iS5sUEQ.png 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"Because I ask for it. But why?\"}),/*#__PURE__*/e(\"p\",{children:\"A welcome email should generate as many replies as possible to help improve future email delivery.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"My thesis:\"})}),/*#__PURE__*/e(\"p\",{children:\"People don\u2019t have time to give thought-out answers to open-ended questions like \u201CWhy did you subscribe?\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"But \",/*#__PURE__*/e(\"strong\",{children:\"they do have time to give a one-word answer.\"})]}),/*#__PURE__*/e(\"p\",{children:\"I incentivize it by adding a storytelling element, telling new subs that Madagascar is the secret code needed to join our Steal Club.\"}),/*#__PURE__*/e(\"p\",{children:\"So far, it\u2019s working! I get at least 5 of these a day \uD83D\uDE05\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Encourage replies at the end of your welcome email by asking a question.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:'Ask for a \"one-word\"'}),\" reply to get more engagement. Try to align the prompt for the reply with your newsletter's topic.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, if you talk about SaaS marketing, you could write something like \u201CReply with IDEA, and I\u2019ll send you one random marketing idea for your company.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"This will help improve your future email deliverability.\"})]});export const richText54=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This is the automated evolution of the Manually DM a sign-up link to your new social media followers tactic\"}),/*#__PURE__*/t(\"p\",{children:[\"Yong-Soo Chung writes the\\xa0\",/*#__PURE__*/e(r,{href:\"https://firstclassfounders.beehiiv.com/?utm_source=thestealclub\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"First Class Founders newsletter\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"And like many of us here, part of his growth comes from Twitter.\"}),/*#__PURE__*/t(\"p\",{children:[\"What he does differently, though, is auto-DM\",/*#__PURE__*/e(\"strong\",{children:\" every new follower he gets.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CSpammy, no way that works.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"Those were my first thoughts. But then I read exactly how he goes about it, which changed my mind.\"}),/*#__PURE__*/e(\"p\",{children:\"Whenever he gets a new follower, an auto DM is sent.\"}),/*#__PURE__*/e(\"p\",{children:\"This is the content:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,S4fUApCeWVmZiHMiVWjeiktNqBE.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/S4fUApCeWVmZiHMiVWjeiktNqBE.png\",srcSet:\"https://framerusercontent.com/images/S4fUApCeWVmZiHMiVWjeiktNqBE.png?scale-down-to=512 512w,https://framerusercontent.com/images/S4fUApCeWVmZiHMiVWjeiktNqBE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/S4fUApCeWVmZiHMiVWjeiktNqBE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/S4fUApCeWVmZiHMiVWjeiktNqBE.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"Auto DMs aren\u2019t my favorite thing, but if used correctly and for scaling the personal side, they apparently help!\"}),/*#__PURE__*/e(\"p\",{children:\"As with everything, use it with a balance!\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"This is the message structure \uD83D\uDC47\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 First, he reminds them why they followed him in the first place\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 Then he goes straight to the newsletter pitch\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 He uses a specific trigger to capture the attention (\u201Dmake money\u201D, \u201Cbuild an audience\u201D)\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 He filters his target audience by mentioning clearly who this is for\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 He adds a PS inviting people to reply and initiate a conversation\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sources & Resources\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s\\xa0\",/*#__PURE__*/e(r,{href:\"https://firstclassfounders.beehiiv.com/p/launch-successful-newsletter?utm_source=thestealclub\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"the full breakdown\"})}),\"\\xa0of how he does it.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})})]});export const richText55=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Around 25% of people who subscribe to my newsletter don\u2019t become readers.\"}),/*#__PURE__*/e(\"p\",{children:\"Why?\"}),/*#__PURE__*/e(\"p\",{children:\"Because they never confirm their emails.\"}),/*#__PURE__*/e(\"p\",{children:'Confirmation emails are one of the biggest pains when it comes to growing your email list (you know, that email where people have to click a big, ugly \"Confirm\" button).'}),/*#__PURE__*/e(\"p\",{children:\"Now, there are two ways to fix this:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1/ Don\u2019t use double opt-in\"})}),/*#__PURE__*/e(\"p\",{children:\"A practice that\u2019s getting more popular among creators is to remove this double opt-in process altogether.\"}),/*#__PURE__*/e(\"p\",{children:\"The way you do it is that you email everyone who signs up (without confirmation) and then remove non-openers after the first 30 days.\"}),/*#__PURE__*/e(\"p\",{children:\"You'll still get people who never open your emails, but there is no risk that someone who would have read it gets lost in the \u201Cconfirm purgatory.\\\"\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2/ Change your confirmation email subject line\"})}),/*#__PURE__*/e(\"p\",{children:\"If you still prefer to keep the confirmation email (it helps prevent bots from signing up), you need to do the best you can so people open it.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s a quick hack on how Andrea Bosoni from\\xa0\",/*#__PURE__*/e(r,{href:\"https://www.zerotomarketing.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Zero to Marketing\"})}),\"\\xa0cut his pending subscriber numbers in half:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,SF5wWrJPPUctIJG2NjEIZkJpjX8.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/SF5wWrJPPUctIJG2NjEIZkJpjX8.png\",srcSet:\"https://framerusercontent.com/images/SF5wWrJPPUctIJG2NjEIZkJpjX8.png?scale-down-to=512 512w,https://framerusercontent.com/images/SF5wWrJPPUctIJG2NjEIZkJpjX8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SF5wWrJPPUctIJG2NjEIZkJpjX8.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s it!\"}),/*#__PURE__*/e(\"p\",{children:\"Just a simple subject line change.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FkHM9qBS0PIjZH4wMu9MutdEI08.png\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"2400\",height:\"675\",src:\"https://framerusercontent.com/images/FkHM9qBS0PIjZH4wMu9MutdEI08.png\",srcSet:\"https://framerusercontent.com/images/FkHM9qBS0PIjZH4wMu9MutdEI08.png?scale-down-to=512 512w,https://framerusercontent.com/images/FkHM9qBS0PIjZH4wMu9MutdEI08.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FkHM9qBS0PIjZH4wMu9MutdEI08.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/FkHM9qBS0PIjZH4wMu9MutdEI08.png 2400w\",style:{aspectRatio:\"2400 / 1350\"},width:\"1200\"}),/*#__PURE__*/e(\"p\",{children:\"There are a few reasons why it worked, but the consensus on the replies was that the \u201Cconfirm subscription\u201D wording feels like you need to pay.\"}),/*#__PURE__*/e(\"p\",{children:\"Whatever it is, you are likely leaving subscribers behind. Do something about it!\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Change your confirmation email subject line to \u201Cverify your email\u201D or similar.\"}),/*#__PURE__*/e(\"p\",{children:\"A/B test with different subjects and see when you get fewer unconfirmed referrals.\"})]});export const richText56=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Okay, this might sound like a crazy idea, but hear me out:\"}),/*#__PURE__*/e(\"p\",{children:\"What if, when everyone is focused on hyper-growing their newsletter audience, you'd limit how many subs you can get?\"}),/*#__PURE__*/e(\"p\",{children:\"Nathan Barry shares two examples of newsletters that do that:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LEBcgEC8Wjwobv6lDwimIzbxc34.png\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/LEBcgEC8Wjwobv6lDwimIzbxc34.png\",srcSet:\"https://framerusercontent.com/images/LEBcgEC8Wjwobv6lDwimIzbxc34.png?scale-down-to=512 512w,https://framerusercontent.com/images/LEBcgEC8Wjwobv6lDwimIzbxc34.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/LEBcgEC8Wjwobv6lDwimIzbxc34.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Why I think it's actually a good idea:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(32, 32, 32)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Generates FOMO and scarcity\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Raises the perceived value of the newsletter\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Strong incentive to subscribe NOW. Eliminates objections.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Strong incentive to open the emails or you'll get kicked out\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it\"})}),/*#__PURE__*/e(\"p\",{children:\"To make it work you need:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(77, 77, 77)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A targeted audience (think NBA players, there are only 400 of them)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Top-tier content. A reason for them to keep coming back\"})})]}),/*#__PURE__*/e(\"p\",{children:'Extra idea: this makes for a great referral incentive, too. \"You get 1 exclusive invite for this newsletter. Send it to a friend\"'})]});export const richText57=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Eric Lam claims to have gotten over 4,000+ subscribers for free from Reddit. Diving a bit deeper, the process is actually quite simple, this is how it works:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2192\",/*#__PURE__*/e(\"strong\",{children:\"Find the right subreddit:\"}),\" Choose a subreddit that contains your target audience, has 50k+ members, is highly engaged, and rapidly growing.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2192 \",/*#__PURE__*/e(\"strong\",{children:\"The Bait & Switch approach:\"}),\" Eric created posts that provided valuable content related to the subreddit's topic and subtly plugged his newsletter, leading to hundreds of upvotes, views, and newsletter sign-ups. Example:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ymj1Q8obb1MpzVgN1FRCi1UDA.png\",\"data-framer-height\":\"602\",\"data-framer-width\":\"1292\",height:\"301\",src:\"https://framerusercontent.com/images/Ymj1Q8obb1MpzVgN1FRCi1UDA.png\",srcSet:\"https://framerusercontent.com/images/Ymj1Q8obb1MpzVgN1FRCi1UDA.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ymj1Q8obb1MpzVgN1FRCi1UDA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ymj1Q8obb1MpzVgN1FRCi1UDA.png 1292w\",style:{aspectRatio:\"1292 / 602\"},width:\"646\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2FI7GOo95MMloknF4WVQr2Ac.png\",\"data-framer-height\":\"496\",\"data-framer-width\":\"1292\",height:\"248\",src:\"https://framerusercontent.com/images/2FI7GOo95MMloknF4WVQr2Ac.png\",srcSet:\"https://framerusercontent.com/images/2FI7GOo95MMloknF4WVQr2Ac.png?scale-down-to=512 512w,https://framerusercontent.com/images/2FI7GOo95MMloknF4WVQr2Ac.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2FI7GOo95MMloknF4WVQr2Ac.png 1292w\",style:{aspectRatio:\"1292 / 496\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://growingviral.beehiiv.com/p/reddit-underutilised-marketing-channel\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"Shoutout Growing Viral for the screenshot\"})})})}),/*#__PURE__*/t(\"p\",{children:[\"\u2192 \",/*#__PURE__*/e(\"strong\",{children:\"Attention Jacking with comments:\"}),\" Eric's comment strategy was even more effective than posting.\"]}),/*#__PURE__*/e(\"p\",{children:\"He found posts where users asked for help in subreddits relevant to his niche, provided detailed advice, and promoted his newsletter as a resource.\"}),/*#__PURE__*/t(\"h3\",{children:[\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F \",/*#__PURE__*/e(\"strong\",{children:\"How to steal it?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Identify which subreddit your audience is in\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Look for posts with some traction but not many comments yet\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leave a comment offering real value and subtly plug your newsletter\"})})]}),/*#__PURE__*/e(\"p\",{children:\"One thing I\u2019ve noticed about this approach is that everything was done in the third person, meaning Eric wasn\u2019t promoting the newsletter as his but as if it\u2019s someone else\u2019s project, so if you want to follow Eric\u2019s playbook, take that into account.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sources & Resources\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://twitter.com/ericlamideas/status/1661462571948605440\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Eric\u2019s original post\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:{webPageId:\"RSSAkdWOy\"},nodeId:\"MZ1Z0Z7sX\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"GummySearch (Reddit research tool)\"})})})})]})]});export const richText58=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"They tricked me. And I ended up subscribing to their newsletter.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s the sequence of what happened:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I enter a website that has an email capture\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scroll a bit through it, but don\u2019t subscribe\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Then switch pages but leave the tab open (as I often do)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Suddenly, this bad boy appears \uD83D\uDC47\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IQUxXQ2Me6u925xIzbtZBolp2V4.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/IQUxXQ2Me6u925xIzbtZBolp2V4.png\",srcSet:\"https://framerusercontent.com/images/IQUxXQ2Me6u925xIzbtZBolp2V4.png?scale-down-to=512 512w,https://framerusercontent.com/images/IQUxXQ2Me6u925xIzbtZBolp2V4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/IQUxXQ2Me6u925xIzbtZBolp2V4.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"So I come back to the page (First win, they won back someone who already left)\"})})}),/*#__PURE__*/e(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"24px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(45, 45, 45)\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(45, 45, 45)\"},children:/*#__PURE__*/e(\"p\",{children:\"I notice a notification bell. I obviously HAVE to click it because that\u2019s what you do with notifications (Second win, curiosity)\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,N9qdtQvZ1F70ltWzzcP7KBUv20.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/N9qdtQvZ1F70ltWzzcP7KBUv20.png\",srcSet:\"https://framerusercontent.com/images/N9qdtQvZ1F70ltWzzcP7KBUv20.png?scale-down-to=512 512w,https://framerusercontent.com/images/N9qdtQvZ1F70ltWzzcP7KBUv20.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/N9qdtQvZ1F70ltWzzcP7KBUv20.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A sidebar appears with what I assume are their top articles and newsletter issues with a CTA to check them out\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2HL7DP3dQde19TYYLcMcIVcp0I.png\",\"data-framer-height\":\"727\",\"data-framer-width\":\"1292\",height:\"363\",src:\"https://framerusercontent.com/images/2HL7DP3dQde19TYYLcMcIVcp0I.png\",srcSet:\"https://framerusercontent.com/images/2HL7DP3dQde19TYYLcMcIVcp0I.png?scale-down-to=512 512w,https://framerusercontent.com/images/2HL7DP3dQde19TYYLcMcIVcp0I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2HL7DP3dQde19TYYLcMcIVcp0I.png 1292w\",style:{aspectRatio:\"1292 / 727\"},width:\"646\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I click and they get me to see the content (3rd win, make me check out the content when I was initially away from the page)\"})})}),/*#__PURE__*/e(\"p\",{children:\"They got back a lost subscriber because of that tiny change on the site\u2019s favicon.\"}),/*#__PURE__*/e(\"p\",{children:\"Pretty cool huh?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://link.mail.beehiiv.com/ss/c/vUWvLGNvjYPy1Y3u39bC1uro-kGbIWarjallW6aM7uvA1cd7X3h-cxaOzDKsJd4RLi4LKSXYxI4QvPrHQx_mJ0xaOKSasTwmTgUo4Muuv18/43g/RJLVpe4lQJOnP1XH0vdaaw/h13/c-9u4MshJsyIwmx6FJtxr7dWuGUzASk_KsnEZ_YMZyg\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Source\"})}),\" (go check it out for yourself!)\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDD75\uFE0F\u200D\u2642\uFE0F How to Steal it?\"})}),/*#__PURE__*/e(\"p\",{children:\"I assume this is done with a plug-in (haven\u2019t found which one yet), but can also be coded or even done with no-code.\"}),/*#__PURE__*/t(\"p\",{children:[\"What you should leave with: \",/*#__PURE__*/e(\"strong\",{children:\"give people a reason to come back to your page if they leave.\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you don\u2019t want to go that far, the minimum you could do is changing your favicon image for the same image but with a \u201Cnotification\u201D.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m actually testing something similar for my website redesign! You\u2019ll see soon\"})]});export const richText59=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Since I released \",/*#__PURE__*/e(r,{href:\"https://creatorheist.com/\",nodeId:\"MZ1Z0Z7sX\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"my podcast\"})}),\" last week, I\u2019ve been digging deep into podcast promotion tactics.\"]}),/*#__PURE__*/e(\"p\",{children:\"Coincidentally, my friend Jeremy Enns was launching his podcast too. And this is what they are doing to promote it:\"}),/*#__PURE__*/e(\"p\",{children:\"Bribe their audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Not really. 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