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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import*as i from\"react\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"According to the \",/*#__PURE__*/e(n,{href:\"https://www.nationsreportcard.gov/mathematics/nation/achievement/?grade=8\",nodeId:\"X5LVUwGhC\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"National Assessment of Educational Progress\"})}),\" (NAEP), in 2022, \",/*#__PURE__*/e(\"strong\",{children:\"only 26% of 8th grade students\"}),\" performed at or above the NAEP Proficient level on the mathematics assessment, which was 7 percentage points lower compared to 2019. At the same time, childhood obesity rates have tripled since the 1970s, with \",/*#__PURE__*/e(\"strong\",{children:\"only\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"20% of children meeting basic activity\"}),\" level recommendations. Traditional educational apps often fail to engage students effectively, leading to low adoption and retention rates.\"]}),/*#__PURE__*/e(\"p\",{children:\"Kids and parents struggle to find a solution that provides a personalized learning experiences, adapts to individual skill levels, and maintains engagement.\"})]});export const richText1=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"At FlashHoops, we created a ML (machine learning)-powered mobile app that encourages kids to learn math and stay active through sports. \"})});export const richText2=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The global EdTech market is expected to grow at a compound annual growth rate of \",/*#__PURE__*/e(\"strong\",{children:\"13.6%\"}),\" from 2023 to 2030 to reach \",/*#__PURE__*/e(\"strong\",{children:\"$348.41 billion\"}),\" by 2030.\"]})});export const richText3=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Additionally, I conducted a SWOT analysis on top educational and fitness apps, such as \",/*#__PURE__*/e(\"strong\",{children:\"Duolingo Math\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"HomeCourt.ai\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"NBA MathHoops, \"}),\"and analyzed their main features. Although FlashHoops' direct competitors have goals just as ambitious, they aren't quite solving the problem of declining test scores across the country, and that may be because their platforms are not engaging enough for a younger audience nor personalized for their unique needs. This analysis highlighted the importance of \",/*#__PURE__*/e(\"strong\",{children:\"adaptive learning\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"gamification\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"social features\"}),\" in engaging users and maintaining long-term interest.\"]})});export const richText4=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"FlashHoops' primary user base for the mobile app are kids ages 8-13 years old and their parents. I conducted\",/*#__PURE__*/e(\"strong\",{children:\" in-depth interviews\"}),\" with parents and children to understand their behaviors, challenges, and motivations related to learning and maintaining physical activity. \"]})});export const richText5=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Based on the research gathered, I created two primary personas to better empathize with our target audiences, and understand the factors that could lead to their decision-making and preferences when it comes to approaching learning and physical activity.\"})});export const richText6=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Users shared many of their pain points and preferences around learning and physical activity. Most users are \",/*#__PURE__*/e(\"strong\",{children:\"visual and kinesthetic learners \"}),\"\u2013 validating our other competitive and secondary research and approach to merging learning with physical activity. Additionally, some of the most commonly mentioned priorities and features during our research include: \",/*#__PURE__*/e(\"strong\",{children:\"Personalization\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"progress reports\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"challenges\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"achievements/rewards\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"security\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"privacy\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"price\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"accessibility\"}),\".\"]})});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Considering our limited resources and timeframe, and based on the research findings, our solutions for the MVP needed to focus on the development of several key features for FlashHoops in the form of:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Adaptive learning paths \"}),\"for personalized education\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"A robust \",/*#__PURE__*/e(\"strong\",{children:\"gamification\"}),\" framework to ensure engagement, and\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Peer-led \",/*#__PURE__*/e(\"strong\",{children:\"challenges\"}),\" to encourage \",/*#__PURE__*/e(\"strong\",{children:\"community building.\"})]})})]})]});export const richText8=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"User and task flows were meticulously created to ensure that the app's structure was logical and user-friendly. These flows focused on critical tasks such as \",/*#__PURE__*/e(\"strong\",{children:\"starting workout sessions\"}),\", participating in \",/*#__PURE__*/e(\"strong\",{children:\"challenges\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"completing the math assessment\"}),\", aligning with the primary goals of the app.\"]})});export const richText9=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"After thoroughly mapping out and validating the main user paths, I began developing mid-fidelity wireframes to test the app\u2019s layout and structure. These were followed by high-fidelity wireframes that incorporated the visual design elements and detailed interactions. \"})});export const richText10=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The first key feature required understanding each user's current proficiency level in math and adapting the app's algorithm to meet their skill level. Therefore, an assessment was required at the beginning to test their knowledge.\"})});export const richText11=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Users expressed that they are motivated by social engagement and competition with peers, especially when engaging in activities that they find more challenging. By adding a challenge feature, users can engage with the curated content based on each challenge goal with the option to invite their friends to a match. Users can also win special badges when they win.\"})});export const richText12=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"As an extension, users also mentioned winning and gaining rewards as being another motivating factor to keep them engaged and encouraged while learning and engaging in physical activity. Therefore, adding an achievements feature where users can track their progress and view their earned rewards or badges, can continue to keep them motivated as they improve their skills!\"})});export const richText13=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The math assessment tests the user's \",/*#__PURE__*/e(\"strong\",{children:\"current math proficiency\"}),\" level and \",/*#__PURE__*/e(\"strong\",{children:\"adapts their learning\"}),\" experience and difficulty level to ensure progression. This helps set the baseline by customizing and personalizing each user's experience to fit their unique needs, and challenge them to advance their skills further.\"]})});export const richText14=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The FlashCrew coaches are the FlashHoops Ambassadors; they are the main attraction of our platform. Our coaches comprise of current D1 basketball players, current pros and retired pros. Users can select the coach they would like to work with according to their preferences. The goal is to continue expanding and including high-level professionals to encourage and motivate younger kids to stay engaged and motivated.\"})});export const richText15=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The interactive sessions are the heart of the app, requiring users to practice their ball-handling skills by following the coaches, while also staying focused on the math problems on the screen to ensure they are answering them in time. The sessions utilize \",/*#__PURE__*/e(\"strong\",{children:\"voice recognition\"}),\" so that uses can say the answers out loud without needing to use their hands, and \",/*#__PURE__*/e(\"strong\",{children:\"machine learning\"}),\" to track their performance!\"]})});export const richText16=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"fhstfh\"})});export const richText17=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When I first began work with FlashHoops, the product strategy and direction was led by the founder and CEO with little to no user research. After emphasizing the importance of prioritizing research to inform design, I led both qualitative and quantitative user research initiatives resulting in a complete shift in the direction of the app.\"}),/*#__PURE__*/e(\"p\",{children:\"The FlashHoops app represents a pioneering approach in the EdTech industry, combining the benefits of physical activity with academic learning in a way that is engaging, motivating, and effective. This project highlights the impact that thoughtful, user-centered design can have on creating products that not only meet business goals but also make a meaningful difference in users' lives. \"}),/*#__PURE__*/e(\"p\",{children:\"This process reinforced how crucial user research is in creating impactful and thoughtful products. Even with considering the challenges that come with creating a new product and establishing a startup, it is highly important to center user needs at all fronts to ensure that we're solving user problems successfully, and for the longevity and success of the business.\"})]});export const richText18=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Interact with Prototype\"})});export const richText19=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The ACGT team needed to redesign their internal web platform that allows customers from the pharmaceutical, biotechnology, academic, and government sectors to submit, manage, analyze and store DNA sequencing data. The platform is used by [how many users] to process large amounts of data, and growing, including the ACGT science team who\"})});export const richText20=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Heuristic evaluation\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText21=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Garden Refugee Training Farm is a non-profit farm and garden that was started in 2012 by 42 refugee families from Burma and Bhutan. Now operated by over 100 refugee families, the farm generates over 7,500 pounds of produce, which helps support and feed their families. The farm's mission is to improve access to fresh vegetables for newly arrived refugee families and their urban neighbors, allow displaced farmers to reconnect with the soil, and foster new, refugee-operated farms.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The Challenge:\"]}),/*#__PURE__*/e(\"br\",{}),\"GGRTF, a non-profit farm operated by over 100 refugee families, was facing multiple challenges with its website. Managed solely by the farm manager, Haley Lerand, with limited resources, the site did not effectively support the farm\u2019s goals of driving donations, Community Supported Agriculture program (CSA) sign-ups, and brand awareness. The website\u2019s complex navigation, outdated content, and lack of a coherent visual brand made it difficult for users to engage with the farm\u2019s offerings. Additionally, the site\u2019s poor accessibility further alienated potential supporters.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Stakeholder Input:\"}),/*#__PURE__*/e(\"br\",{}),\"Haley highlighted the need for a website that could better tell the farm\u2019s story, develop trust with users, and ultimately increase financial support through donations and CSA program participation.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User Needs:\"}),/*#__PURE__*/e(\"br\",{}),\"Users needed a website that was easy to navigate, trustworthy, and informative. They required clear pathways to support the farm, whether through donations, purchasing produce, or getting involved in volunteer activities.\"]})]});export const richText22=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"I researched and analyzed \",/*#__PURE__*/e(\"strong\",{children:\"eight organizations\"}),\" with similar missions or services across the US to identify strengths and weaknesses in their digital presence and provide more context for areas of opportunity for GGRTF. The analysis revealed that most competitors had a more established brand voice and visual identity but struggled with accessibility and content organization.\"]})});export const richText23=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"In-depth interviews were conducted with \",/*#__PURE__*/e(\"strong\",{children:\"five participants\"}),\" who expressed interest in non-profits and community-supported agriculture. Additionally, a survey with \",/*#__PURE__*/e(\"strong\",{children:\"12 participants\"}),\" provided quantitative insights into user preferences and challenges when engaging with non-profit websites like GGRTF. I used an affinity map to synthesize user feedback and found that \",/*#__PURE__*/e(\"strong\",{children:\"scheduling\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"conflicts\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"trustworthiness\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"clarity and accessibility of information\"}),\" were the most important considerations amongst participants.\"]})});export const richText24=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Based on the research findings, the focus of the website re-design will be on creating a streamlined, user-friendly experience that would highlight the farm\u2019s mission and offerings. The primary goals were to:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Increase \",/*#__PURE__*/e(\"strong\",{children:\"visibility\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"accessibility\"}),\" of donation options.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Simplify navigation\"}),\" and content structure to improve user experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Enhance the website\u2019s \",/*#__PURE__*/e(\"strong\",{children:\"visual branding\"}),\" to reflect the farm\u2019s values and \",/*#__PURE__*/e(\"strong\",{children:\"build trust\"}),\".\"]})})]})]});export const richText25=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"With the farm\u2019s top priorities in mind\u2013\",/*#__PURE__*/e(\"strong\",{children:\"donations\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"CSA program sign-ups\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"general involvement\"}),\"\u2013task flows were mapped out to ensure that users could easily find the information they needed and complete key actions efficiently.\"]})});export const richText26=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The website contained a lot of information that stakeholders wanted to keep, in addition to new content that they wanted to include such as \",/*#__PURE__*/e(\"strong\",{children:\"recipes\"}),\". Users also suggested additional content and information they would like to see on the website, such as \",/*#__PURE__*/e(\"strong\",{children:\"impact data and reports\"}),\", that would help build trust with the organization. With those suggestions in mind, I needed restructure the website and simplify the navigation. Ultimately, following a card sorting exercise, I organized website into five main pages: \",/*#__PURE__*/e(\"strong\",{children:\"Homepage\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"About\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"Our Produce\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"Get Involved\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"Contact\"}),\".\"]})});export const richText27=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"GGRTF did not have a defined visual brand identity which resulted in their powerful story and impact to get lost in the sauce. It was important to develop a foundational identity that they could build on to display an even more established presence in the community.\"})});export const richText28=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Epilogue is a versatile sans-serif font created by ETC. Type. It is a clean and crisp go-to font that is familiar, making it comforting and easy to use but unique enough to be memorable.\"}),/*#__PURE__*/e(\"p\",{children:\"The range of weights makes it easy to accommodate any size requirement, on screen and in print. It is an Open License Font, available on Google Fonts, that is free to install on as many devices and use on any platform needed making it a perfect fit for a non-profit.\"})]});export const richText29=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Based on survey results, users favored natural colors and earth tones like greens and browns, and particularly favored green tones. Green is the color of nature and can represent growth, harmony, fertility, and freshness. It's often associated with renewal, new beginnings and rebirth and can improve mood. Green can also evoke feelings of vitality, peace, and revival.\"})});export const richText30=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"The goal with the mid-fi wireframes was to focus on resolving the underlying hierarchal issues that users described as overwhelming, in addition to reorganizing and highlighting important content like the organization's mission and CTAs for the CSA program and donations.\"})});export const richText31=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(\"strong\",{children:\"original website\"}),\" had lots of information about GGRTF, but most of it (including the photography) was outdated, disorganized and not well written.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The \",/*#__PURE__*/e(\"strong\",{children:\"new structure \"}),\"highlights the organization\u2019s mission and story on the homepage, above the fold, and has a comprehensive history available for users on the \u201CAbout\u201D page that includes a short video to familiarize them with the farm, their growing principles, information about impact, the team and current funders.\"]})});export const richText32=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"The goal is to reduce the number of pages and organize the content needed intuitively and effectively.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I reviewed the content available on the website and discussed research findings with the GGRTF team, and placed each type of content within a bucket which lead to the 5 main pages on the website \u2013 Homepage, About, Our Produce, Get Involved and Contact.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Each main page has a submenu appear underneath the main nav with anchor links to each corresponding section to make content easier to find and navigation more seamless.\"]})});export const richText33=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"I highlighted the \",/*#__PURE__*/e(\"strong\",{children:\"Donate\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"CSA program\"}),\" in the top main navigation to attract more donors and sign ups. The current website hides the donation option under one of the navigation menus and only recently added a small \u201CDonate\u201D button at the bottom of the homepage.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Similarly, the CSA program is hidden under the \u201CBuy our Produce\u201D page on the current website's navigation. Most users were not familiar with the program or what CSA stood for, so more context needed to be included along with clarity on how it works and how much it costs.\"]})});export const richText34=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Accessibility was top-of-mind when working on the high-fidelity wireframes. Although the color palette was simple, and included shades and tint of the primary green, this allowed me to utilize high-contrast text and backgrounds to ensure that the content is legible. Along with the color and typography, photography is a highly important element for GGRTF, similarly to other non-profit organizations, to build trust and foster community. It is important to show users and potential volunteers, donors and others, who they're supporting. Images, in a digital world, remind us that we are interacting with and affecting human lives.\"}),/*#__PURE__*/t(\"p\",{children:[\"I designed a total of \",/*#__PURE__*/e(\"strong\",{children:\"5 main pages\"}),\"\u2013Homepage, About, Our Produce, Get Involved and Contact\u2013with around 4-6 subpages each to support the wealth of information that needed to be included.\"]})]});export const richText35=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"I conducted usability tests with \",/*#__PURE__*/e(\"strong\",{children:\"four participants\"}),\", focusing on tasks such as finding farm events, exploring produce offerings, and making donations. The testing revealed areas for improvement, particularly in making the event information more accessible and donation CTAs more prevalent. \"]})});export const richText36=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/t(\"p\",{children:[\"Users expected to find a section or CTA on the homepage that would lead to donations and suggested including one other than the donation button that is placed in the navigation. Updated the homepage to include a donation section for easy access.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Additionally, some users expressed interest in seeing testimonials from the farmers to learn about their experience at GGRTF in order to develop trust with the organization.\"]})});export const richText37=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"According to user feedback, users expected more transparency when it comes to the farm\u2019s impact that is more visible directly on the website, as opposed to a document they would have to download. Therefore, I added an impact section with clear impact statistics along with the downloadable impact reports to promote transparency.\"})});export const richText38=/*#__PURE__*/e(i.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"Moved the donation section higher up on the page since that is the farm\u2019s priority and moved the volunteer section further down on the page since they already have a substantial volunteer community.\"})});export const richText39=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The redesign process revealed significant insights about the GGRTF's audience, emphasizing the need for a \",/*#__PURE__*/e(\"strong\",{children:\"simplified user experience\"}),\". The original site's complex navigation and overwhelming content were major barriers to user engagement. 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