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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType, Link } from \"framer\";\nimport * as React from \"react\"; /**\n                                * @framerRecordIdKey id\n                                * @framerSlug pl8kXGxpv\n                                * @framerData\n                                */\nconst data = [{\n  I6lVIPa7a: \"2023-05-09T00:00:00.000Z\",\n  id: \"gGONMMycP\",\n  pl8kXGxpv: \"what-is-representative-design\",\n  qfHd1JhqR: {\n    alt: \"\",\n    src: new URL(\"https://framerusercontent.com/images/6Whdu7PT3lJskPnkSJUtQ4blRk.jpg?scale-down-to=4096\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/6Whdu7PT3lJskPnkSJUtQ4blRk.jpg?scale-down-to=512\").href} 340w, ${new URL(\"https://framerusercontent.com/images/6Whdu7PT3lJskPnkSJUtQ4blRk.jpg?scale-down-to=1024\").href} 680w, ${new URL(\"https://framerusercontent.com/images/6Whdu7PT3lJskPnkSJUtQ4blRk.jpg?scale-down-to=2048\").href} 1361w, ${new URL(\"https://framerusercontent.com/images/6Whdu7PT3lJskPnkSJUtQ4blRk.jpg?scale-down-to=4096\").href} 2723w, ${new URL(\"https://framerusercontent.com/images/6Whdu7PT3lJskPnkSJUtQ4blRk.jpg\").href} 4000w`\n  },\n  QOIoyJ5I6: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The DEI conversation has tended to focus on hiring / training and marketing. And, unfortunately, too often DEI is treated like social impact, focuses on a single campaign or is put on the back burner when layoffs come around.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Because diversity isn\u2019t yet regularly linked to business goals, product strategy or revenue impact, it\u2019s often viewed as expendable. What should be a three-legged stool has been forced to stand on two legs.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"At\\xa0\", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.linkedin.com/company/jack-strategy/\",\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \"Jack (Jack Strategy)\"\n        })\n      }), \", we see that companies consistently overlook the opportunity to tap into diversity to design better products and better meet consumer needs. We have found that Representative Design, our proprietary approach to connecting diversity and business, creates sustainable growth.\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h1\", {\n      children: \"\u2728What is Representative Design?\u2728\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"What is it?\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u2705 Being keenly aware of who your customer is and then designing for their needs, contexts and real life experiences (not relying on flat demographics and personas)\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u2705 Done with the communities and with a team that includes people with lived experiences\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"\u2705 Connecting the dots between insights, design and business needs\", /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {}), /*#__PURE__*/_jsx(\"br\", {\n            className: \"trailing-break\"\n          })]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"What is it not?\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u274C Saying your product is for everyone (very, very few products are)\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u274C Only applicable for segments that are viewed as being minorities and underrepresented\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"\u274C A social impact initiative or a campaign (it\u2019s a sustained strategy)\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"What are the outcomes of Representative Design?\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"br\", {}), \"When implemented correctly, Representative Design has a cascade impact:\"]\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Companies create products and services that *actually* meet their customers' real needs\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"These lead to better conversion, increased loyalty, and access to new markets\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Businesses are more sustainable and successful\\xa0\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"And, they contribute to a more inclusive and just world\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Representative Design can also be applied to a a range of scenarios, from determining who customers are to entering new markets.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"When it comes to Representative Design, what\u2019s something you want to know more about? Where could it be useful in your business?\"\n      })\n    })]\n  }),\n  wLcA32LmO: \"kUwOxYk3w\",\n  y65ZC03Hq: \"What is Representative Design?\"\n}, {\n  I6lVIPa7a: \"2022-01-12T00:00:00.000Z\",\n  id: \"g7OaHineq\",\n  pl8kXGxpv: \"how-to-create-an-effective-design-portfolio\",\n  qfHd1JhqR: {\n    src: new URL(\"https://framerusercontent.com/images/8yfgC6RHF3rdJakSSJjblRQVM.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/8yfgC6RHF3rdJakSSJjblRQVM.jpg?scale-down-to=512\").href} 334w, ${new URL(\"https://framerusercontent.com/images/8yfgC6RHF3rdJakSSJjblRQVM.jpg?scale-down-to=1024\").href} 668w, ${new URL(\"https://framerusercontent.com/images/8yfgC6RHF3rdJakSSJjblRQVM.jpg\").href} 914w`\n  },\n  QOIoyJ5I6: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"What is a portfolio?\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"A portfolio is any method used to showcase your best work. No matter the industry, fashion, architecture, or design, there are tons of ways to display your work in order to get a new job or expand your audience or customers.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Types of design portfolios\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Depending on the type of design work that you do, there are different portfolio formats that will be best suited for your needs. A design portfolio can be digital in the form of a website, slideshow, or PDF but it can also be analog in the form of a print book or poster.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Graphic design portfolio\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When it comes to graphic design, designing a PDF as your portfolio is becoming more and more popular to highlight your work and PDF design skills. Using tools like InDesign and Photoshop you can create multi-page PDFs that can be fine-tuned and formatted any way you like. With new software, like Framer, it's becoming even easier to create a PDF online and share it in no time.\\xa0The result of your PDF portfolio will be a brochure or one-pager piece that shows off examples of your best work along with the descriptions of each project and more related information.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"UX design portfolio\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For UX designers, online portfolios are probably the most popular type today. This can be in the form of a simple one-page website with your contact information or a more thorough online gallery site. If your main discipline is web design, a portfolio website is the choice for you. It serves as an example itself of your web design skills, as well as highlighting your best work where it\u2019s meant to be seen.Portfolio websites come with many benefits, especially as most of our work is done online. First, they can show off design properties like animation and interactivity.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As an important part of UX design, it\u2019s important to show these aspects so viewers get the full experience of your designs. Next, website portfolios are super easy to share. You can include the link in your social media bios as well as send the link to anyone at any time. Your work will become more readily available this way. Finally, online portfolios are a great way to show off your personality. As the more new-age mention of displaying your work, you are less constrained by the rules of the classic print portfolio.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When going the online portfolio route there are some drawbacks. First, website portfolios often require knowledge of code to create. This can be a blocker for many UX designers. 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