{
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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType } from \"framer\";\nimport * as React from \"react\";\nconst addImageAlt = (image, alt) => {\n  if (!image || typeof image !== \"object\") {\n    return;\n  }\n  return {\n    ...image,\n    alt\n  };\n}; /**\n   * @framerRecordIdKey id\n   * @framerSlug NOkWt8aTq\n   * @framerEnumToDisplayNameUtils 2\n   * @framerData\n   */\nconst data = [{\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt(undefined, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"A cohesive website to better position the brand and attract potential investors.\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"After approval of their brand communication strategy, we set out to manage the web design portion of the brand to encompass a clear user experience while sending a well-balanced message to potential investors and collaborators in the industry. \",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/IssqoT2MkarU5eCgd1OvZM1Rk.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"The investment industry is notorious for being cut-throat when it came to returns, its what clients are attracted to at the end of the day. The happy medium of pushing that message and positioning the brand in an impactful way is what we set out to do. We positioned the brand as a responsible investor looking to preserve and grow their clients' wealth, while working together to preserve and grow our futures.\",\n  id: \"F1XgUv_HE\",\n  J_nKb1lWF: null,\n  jExk9BtFg: \"\",\n  jJeErSZrf: addImageAlt({\n    src: \"https://framerusercontent.com/images/oFAfAves1Ktnb6xFX89IdgCV4Uo.jpg\",\n    srcSet: \"https://framerusercontent.com/images/oFAfAves1Ktnb6xFX89IdgCV4Uo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/oFAfAves1Ktnb6xFX89IdgCV4Uo.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/oFAfAves1Ktnb6xFX89IdgCV4Uo.jpg 1616w\"\n  }, \"\"),\n  jLmXYgiV_: addImageAlt(undefined, \"\"),\n  jx971whSv: \"Rashid Al-Owaisheer\",\n  kO71tyRKo: \"Brand Strategy\",\n  m9dW5Fg_e: \"The Urbium Capital team approached us with an impressive resume, an excellent track record and a standout investment offering. On the surface, it seemed like a no-brainer. However, they struggled with how best to position themselves as a real estate investment firm that delivered great yields to it's clients, while maintaining a sense of responsibility towards their community and the environment.\",\n  NN_Qtk0LN: \"London, United Kingdom\",\n  NOkWt8aTq: \"urbium-capital\",\n  NqaeG5zKI: null,\n  OLnSy68uf: \"2023-09-20T00:00:00.000Z\",\n  pS4zUVSaq: addImageAlt(undefined, \"\"),\n  q4ltZcqrt: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Approach\"\n    })\n  }),\n  qgnjzHfzW: null,\n  QVKLv8p9E: addImageAlt(undefined, \"\"),\n  Qwc9ywN3I: null,\n  RsPBssf1A: addImageAlt(undefined, \"\"),\n  S28Xmb7vL: null,\n  sSMhNdKgH: 0,\n  TT0yexcLv: addImageAlt({\n    src: \"https://framerusercontent.com/images/TlFPI9wZLLl4DbGgUXec8cNt4I.jpg\",\n    srcSet: \"https://framerusercontent.com/images/TlFPI9wZLLl4DbGgUXec8cNt4I.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/TlFPI9wZLLl4DbGgUXec8cNt4I.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/TlFPI9wZLLl4DbGgUXec8cNt4I.jpg 1578w\"\n  }, \"\"),\n  UTvS43BVz: \"Bringing community building and sustainable practices to the investment world.\",\n  VWUchx9qa: addImageAlt({\n    src: \"https://framerusercontent.com/images/cIFsNOm1n7bGN4MTVxB0WY04Fk.png\",\n    srcSet: \"https://framerusercontent.com/images/cIFsNOm1n7bGN4MTVxB0WY04Fk.png?scale-down-to=512 512w, https://framerusercontent.com/images/cIFsNOm1n7bGN4MTVxB0WY04Fk.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/cIFsNOm1n7bGN4MTVxB0WY04Fk.png 1578w\"\n  }, \"\"),\n  Wf0g_xDO6: null,\n  XJNOH9Kn5: \"Finance and Real Estate\",\n  xU6J4BEet: addImageAlt({\n    src: \"https://framerusercontent.com/images/f7lKVCRhu9hpB01ch5X4rMo9iMo.png\",\n    srcSet: \"https://framerusercontent.com/images/f7lKVCRhu9hpB01ch5X4rMo9iMo.png?scale-down-to=512 512w, https://framerusercontent.com/images/f7lKVCRhu9hpB01ch5X4rMo9iMo.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/f7lKVCRhu9hpB01ch5X4rMo9iMo.png 1568w\"\n  }, \"\"),\n  ymDAdTrtU: 'A thorough diagnostics workshop with the partners of the company revealed a deep-rooted passion for truly leaving an impact through their investment offering. Yes, they were doing this yield great returns for their investors, but their \"why\" extended far beyond that. There was an enthusiasm to make a difference through their investments to their greater communities and subcommunites. ',\n  yQ3Nvf1p_: '\"Collectively investing in a future to better serve our communities.\"',\n  zdJHyN4up: \"Web Design Management\",\n  ZTlOWKdKn: \"\"\n}, {\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt(undefined, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"Product Development\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Enriching tables anywhere to inspire connection everywhere.\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"As part of our mandate, we helped work with the founder to develop the right content and messaging to reinforce this positioning in the mind of the consumer. Collaborating with brilliant food photographer, Kulsum Kunwa, we were able to inform the consumer that The Social Table was here to elevate your gatherings and tablescapes regardless of the season.\",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/ZNxRYqQ7pvoLYmVWTNZXTBumpg.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"Positioning them as curators of social feasting experiences, we worked with the team to ideate different products that would further cement them in this space. From luxuriously crafted caviar kits for the home, to seasonal tablescapes for the gathering season of Kuwait; we turned The Social Table into a one-of-a-kind brand that offered any gathering host with plenty to choose from.\",\n  id: \"Be5oimNWD\",\n  J_nKb1lWF: null,\n  jExk9BtFg: \"\",\n  jJeErSZrf: addImageAlt({\n    src: \"https://framerusercontent.com/images/n4k1tKxTAMDPRxOvuL9gkDeArE.jpeg\",\n    srcSet: \"https://framerusercontent.com/images/n4k1tKxTAMDPRxOvuL9gkDeArE.jpeg?scale-down-to=512 408w, https://framerusercontent.com/images/n4k1tKxTAMDPRxOvuL9gkDeArE.jpeg?scale-down-to=1024 817w, https://framerusercontent.com/images/n4k1tKxTAMDPRxOvuL9gkDeArE.jpeg 1280w\"\n  }, \"\"),\n  jLmXYgiV_: addImageAlt(undefined, \"\"),\n  jx971whSv: \"Kulsum Kunwa\",\n  kO71tyRKo: \"Brand Strategy\",\n  m9dW5Fg_e: \"We were approached by The Social Table in an effort to solve a dilemma they were struggling with for a while. They had opened a dine-in location a few weeks before the pandemic with much success; but truly gained traction during the lockdown period due to innovative delivery foods catered to larger groups. After two years of lockdown, The Social Table resided in the consumer's mind as a delivery concept, and no longer a dine-in location when things went back to normal. Our task was simple and complicated at the same time: Where should The Social Table focus its efforts?\",\n  NN_Qtk0LN: \"Kuwait\",\n  NOkWt8aTq: \"the-social-table\",\n  NqaeG5zKI: null,\n  OLnSy68uf: \"2023-09-19T00:00:00.000Z\",\n  pS4zUVSaq: addImageAlt(undefined, \"\"),\n  q4ltZcqrt: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Approach\"\n    })\n  }),\n  qgnjzHfzW: null,\n  QVKLv8p9E: addImageAlt(undefined, \"\"),\n  Qwc9ywN3I: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"video\", {\n      autoPlay: true,\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,HL4w7tScg83MjQfTPsUogT4Iq8.mp4\",\n      loop: true,\n      muted: true,\n      playsInline: true,\n      src: \"https://framerusercontent.com/assets/HL4w7tScg83MjQfTPsUogT4Iq8.mp4\"\n    })]\n  }),\n  RsPBssf1A: addImageAlt(undefined, \"\"),\n  S28Xmb7vL: null,\n  sSMhNdKgH: 0,\n  TT0yexcLv: addImageAlt({\n    src: \"https://framerusercontent.com/images/Z2YW4WFaousoKgwVZfe0g1ErUno.jpg\",\n    srcSet: \"https://framerusercontent.com/images/Z2YW4WFaousoKgwVZfe0g1ErUno.jpg?scale-down-to=512 413w, https://framerusercontent.com/images/Z2YW4WFaousoKgwVZfe0g1ErUno.jpg?scale-down-to=1024 826w, https://framerusercontent.com/images/Z2YW4WFaousoKgwVZfe0g1ErUno.jpg 1290w\"\n  }, \"\"),\n  UTvS43BVz: \"Positioning The Social Table to be the pinnacle of home-style cooking for dinner parties.\",\n  VWUchx9qa: addImageAlt({\n    src: \"https://framerusercontent.com/images/L78X5oCNsyORfNoXwPIPZgZM1PY.jpg\",\n    srcSet: \"https://framerusercontent.com/images/L78X5oCNsyORfNoXwPIPZgZM1PY.jpg?scale-down-to=512 389w, https://framerusercontent.com/images/L78X5oCNsyORfNoXwPIPZgZM1PY.jpg 779w\"\n  }, \"\"),\n  Wf0g_xDO6: null,\n  XJNOH9Kn5: \"Food and Beverage\",\n  xU6J4BEet: addImageAlt({\n    src: \"https://framerusercontent.com/images/ur9wn742Q6ntJUdI8zDlcNxOZD4.jpg\",\n    srcSet: \"https://framerusercontent.com/images/ur9wn742Q6ntJUdI8zDlcNxOZD4.jpg?scale-down-to=512 414w, https://framerusercontent.com/images/ur9wn742Q6ntJUdI8zDlcNxOZD4.jpg?scale-down-to=1024 829w, https://framerusercontent.com/images/ur9wn742Q6ntJUdI8zDlcNxOZD4.jpg 1290w\"\n  }, \"\"),\n  ymDAdTrtU: \"Our research revealed to us that part of the issue of The Social Table not being able to drive dine-in customers was the inconvenience of the location. However, its customers loved ordering from the brand on a regular basis and were very loyal to its offering when it came to gatherings. As such, we sought to double down on gatherings and evolve the brand in that space..\",\n  yQ3Nvf1p_: '\"Food Worth Sharing.\"',\n  zdJHyN4up: \"Implementation Strategy\",\n  ZTlOWKdKn: \"Marketing Implementation Management\"\n}, {\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt(undefined, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"Implementation Strategy\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"A back to basics philosophy!\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"After approving our brand strategy, we set out to create an implementation strategy which involved how we envisioned the brand to expand moving forward. This involved expanding the menu through sides, offering desserts, offering group packages and more! We ideated some marketing initatives as well to support its large scale expansion moving forward. Today, Thinnies is continuing on its expansion with much success and remains a specialist amongst a sea of masters of none. \",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/AKzhaXLb6nXv8Nl5ebtE7zis.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"In developing its brand strategy, we positioned Thinnies as a classic specialized smashed burger joint. They were not to embark on expanding their menu through fried chicken additions or hot dogs, people wanted burgers and they wanted them from Thinnies. The brand was all about quality ingredients and a back to basics mentality to truly allow the classic smashed burger to shine!\",\n  id: \"e7akp0M00\",\n  J_nKb1lWF: null,\n  jExk9BtFg: \"\",\n  jJeErSZrf: addImageAlt({\n    src: \"https://framerusercontent.com/images/5lHEaxxsN6rYNyCpeedtdBiM1eM.jpg\",\n    srcSet: \"https://framerusercontent.com/images/5lHEaxxsN6rYNyCpeedtdBiM1eM.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/5lHEaxxsN6rYNyCpeedtdBiM1eM.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/5lHEaxxsN6rYNyCpeedtdBiM1eM.jpg 1290w\"\n  }, \"\"),\n  jLmXYgiV_: addImageAlt(undefined, \"\"),\n  jx971whSv: \"\",\n  kO71tyRKo: \"Brand Strategy\",\n  m9dW5Fg_e: \"We were approached by the Thinnies team to assist in developing a brand strategy and positioning that is unique to them in a landscape where too many burger concepts exist. As one of the market leaders in the space, they sought to differentiate their positioning on their road to expansion.\",\n  NN_Qtk0LN: \"Kuwait\",\n  NOkWt8aTq: \"thinnies\",\n  NqaeG5zKI: null,\n  OLnSy68uf: \"2023-09-19T00:00:00.000Z\",\n  pS4zUVSaq: addImageAlt(undefined, \"\"),\n  q4ltZcqrt: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Approach\"\n    })\n  }),\n  qgnjzHfzW: null,\n  QVKLv8p9E: addImageAlt(undefined, \"\"),\n  Qwc9ywN3I: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"video\", {\n      autoPlay: true,\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,QUaf06i7p3cAqpadTghTZfUAM3c.mp4\",\n      loop: true,\n      muted: true,\n      playsInline: true,\n      src: \"https://framerusercontent.com/assets/QUaf06i7p3cAqpadTghTZfUAM3c.mp4\"\n    })]\n  }),\n  RsPBssf1A: addImageAlt(undefined, \"\"),\n  S28Xmb7vL: null,\n  sSMhNdKgH: 0,\n  TT0yexcLv: addImageAlt({\n    src: \"https://framerusercontent.com/images/t1ziaYFnTZiDZRZMh8PcMpc.jpg\",\n    srcSet: \"https://framerusercontent.com/images/t1ziaYFnTZiDZRZMh8PcMpc.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/t1ziaYFnTZiDZRZMh8PcMpc.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/t1ziaYFnTZiDZRZMh8PcMpc.jpg 1290w\"\n  }, \"\"),\n  UTvS43BVz: \"Setting yourself apart in a saturated market; the smashed burger craze!\",\n  VWUchx9qa: addImageAlt({\n    src: \"https://framerusercontent.com/images/SQifXZAJzJWIRJqWQA2h0QoqV3c.jpg\",\n    srcSet: \"https://framerusercontent.com/images/SQifXZAJzJWIRJqWQA2h0QoqV3c.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/SQifXZAJzJWIRJqWQA2h0QoqV3c.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/SQifXZAJzJWIRJqWQA2h0QoqV3c.jpg 1290w\"\n  }, \"\"),\n  Wf0g_xDO6: null,\n  XJNOH9Kn5: \"Food and Beverage\",\n  xU6J4BEet: addImageAlt({\n    src: \"https://framerusercontent.com/images/QUZa1E3dbNEnuEzb0qxyKtz1bgU.jpg\",\n    srcSet: \"https://framerusercontent.com/images/QUZa1E3dbNEnuEzb0qxyKtz1bgU.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/QUZa1E3dbNEnuEzb0qxyKtz1bgU.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/QUZa1E3dbNEnuEzb0qxyKtz1bgU.jpg 1290w\"\n  }, \"\"),\n  ymDAdTrtU: \"Through our diagnostics workshop and market research, we dug deep into the brand through the founders and its loyal client base. As we sifted and analyzed our research we realized that as Thinnies was expanding into dine-in locations; it should retain its overall essence of being a smash burger specialist.\",\n  yQ3Nvf1p_: '\"The comeback of the specialist!\"',\n  zdJHyN4up: \"Market Research\",\n  ZTlOWKdKn: \"\"\n}, {\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt({\n    src: \"https://framerusercontent.com/images/PQv4XD7PPGO9F0YfgzPUc2lYIo.jpg\",\n    srcSet: \"https://framerusercontent.com/images/PQv4XD7PPGO9F0YfgzPUc2lYIo.jpg?scale-down-to=512 409w, https://framerusercontent.com/images/PQv4XD7PPGO9F0YfgzPUc2lYIo.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/PQv4XD7PPGO9F0YfgzPUc2lYIo.jpg 1276w\"\n  }, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"Market Research\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"From vendor-centric to platform-focused!\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"We set out to assemble the creative teams necessary to help create the content necessary to push this message forward. Working in alignment with internal and external digital distribution teams, we conducted widespread digital campaigns across Kuwait to engage the current customer base and attract new ones!\",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/IORsKrbyaiGdhEjbsP73vYvA6mQ.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"To effectively reposition the brand, we needed to ideate clear, engaging marketing campaigns centered around the different verticals. Need flowers for your home? Look no further than Bilbayt! Need a cheeseplatter for your guest? Bilbayt's got you! Need an extra set of chairs for the dinner you're hosting? You guessed it, Bilbayt!\",\n  id: \"eBL22u6cW\",\n  J_nKb1lWF: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Content to Engage the Bilbayt Community\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"video\", {\n      autoPlay: true,\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,yHLFlyKGs3haAjQ2a5uYWIjOiSA.mp4\",\n      loop: true,\n      muted: true,\n      playsInline: true,\n      src: \"https://framerusercontent.com/assets/yHLFlyKGs3haAjQ2a5uYWIjOiSA.mp4\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  jExk9BtFg: \"Yellow Submarine\",\n  jJeErSZrf: addImageAlt({\n    src: \"https://framerusercontent.com/images/wllcKJtEHFSZ6o364S9ilSBYZ5U.png\",\n    srcSet: \"https://framerusercontent.com/images/wllcKJtEHFSZ6o364S9ilSBYZ5U.png?scale-down-to=512 416w, https://framerusercontent.com/images/wllcKJtEHFSZ6o364S9ilSBYZ5U.png?scale-down-to=1024 833w, https://framerusercontent.com/images/wllcKJtEHFSZ6o364S9ilSBYZ5U.png?scale-down-to=2048 1667w, https://framerusercontent.com/images/wllcKJtEHFSZ6o364S9ilSBYZ5U.png 1726w\"\n  }, \"\"),\n  jLmXYgiV_: addImageAlt(undefined, \"\"),\n  jx971whSv: \"BRICKS Design\",\n  kO71tyRKo: \"Brand Strategy\",\n  m9dW5Fg_e: \"A long-standing market leader for catering options in Kuwait, Bilbayt evolved to become a one-stop shop for all your hosting needs. However, there was an evident communication gap in that the general public continued to see them as purely a platform for catering stations. We were approached to help reposition the brand and further cement the idea that Bilbayt was now bigger, bolder, and better!\",\n  NN_Qtk0LN: \"Kuwait\",\n  NOkWt8aTq: \"bilbayt\",\n  NqaeG5zKI: null,\n  OLnSy68uf: \"2023-09-18T00:00:00.000Z\",\n  pS4zUVSaq: addImageAlt(undefined, \"\"),\n  q4ltZcqrt: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Approach\"\n    })\n  }),\n  qgnjzHfzW: null,\n  QVKLv8p9E: addImageAlt(undefined, \"\"),\n  Qwc9ywN3I: null,\n  RsPBssf1A: addImageAlt({\n    src: \"https://framerusercontent.com/images/u86uaBQFjYUAA6HpmHMiZ771KqA.jpg\",\n    srcSet: \"https://framerusercontent.com/images/u86uaBQFjYUAA6HpmHMiZ771KqA.jpg?scale-down-to=512 409w, https://framerusercontent.com/images/u86uaBQFjYUAA6HpmHMiZ771KqA.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/u86uaBQFjYUAA6HpmHMiZ771KqA.jpg 1276w\"\n  }, \"\"),\n  S28Xmb7vL: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"'Tis the gathering season, capitalizing on local events!\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"video\", {\n      autoPlay: true,\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,TPR30c9dEe5hd5PBATUNt8IUoUU.mp4\",\n      loop: true,\n      muted: true,\n      playsInline: true,\n      src: \"https://framerusercontent.com/assets/TPR30c9dEe5hd5PBATUNt8IUoUU.mp4\"\n    }), /*#__PURE__*/_jsx(\"video\", {\n      autoPlay: true,\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,QUD7qCzyfqcxM78Vcl9nKuflgyc.mp4\",\n      loop: true,\n      muted: true,\n      playsInline: true,\n      src: \"https://framerusercontent.com/assets/QUD7qCzyfqcxM78Vcl9nKuflgyc.mp4\"\n    })]\n  }),\n  sSMhNdKgH: 0,\n  TT0yexcLv: addImageAlt(undefined, \"\"),\n  UTvS43BVz: \"From a catering platform to a hosting essentials marketplace; a repositioning journey.\",\n  VWUchx9qa: addImageAlt(undefined, \"\"),\n  Wf0g_xDO6: null,\n  XJNOH9Kn5: \"Tech\",\n  xU6J4BEet: addImageAlt({\n    src: \"https://framerusercontent.com/images/WaKFuMaJTOwlKqe37F2fD2Ub8U.png\",\n    srcSet: \"https://framerusercontent.com/images/WaKFuMaJTOwlKqe37F2fD2Ub8U.png?scale-down-to=512 417w, https://framerusercontent.com/images/WaKFuMaJTOwlKqe37F2fD2Ub8U.png?scale-down-to=1024 834w, https://framerusercontent.com/images/WaKFuMaJTOwlKqe37F2fD2Ub8U.png 1036w\"\n  }, \"\"),\n  ymDAdTrtU: \"As a first step to tackling Bilbayt's repositioning, we sought to conduct thorough research into its current consumer base through client surveys to understand how big the disconnect was and where they stand in the market today. It became clear to us that Bilbayt continued to be viewed as purely a catering platform without much attention to its other verticals such as groceries, rentals, activities and more! It became our goal to help reposition them into an all-inclusive hosting essentials platform.\",\n  yQ3Nvf1p_: '\"Turning houses into homes!\"',\n  zdJHyN4up: \"Marketing and Implementation Strategy\",\n  ZTlOWKdKn: \"Marketing Implementation Management\"\n}, {\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt(undefined, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"Launch Plan\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h3\", {\n      children: \"An Enriched Visual Identity\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"We were tasked with facelifting the visuals of the brand, shedding its generic facade to embrace a rich cultural flair, carving an identity deeply rooted in Middle Eastern heritage and culinary artistry.To further introduce Middle Eastern culture to the West, we curated offerings catered to the notion of togetherness. From pantry goods, to picnic baskets, and gathering portions, we were able to bring people together centered around a table of Levantine food culture. \",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/EoxNJk3d7zv5NPt4hjSWztmexA.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"By repositioning The Lebanese Bakery to The Levant Bakery, we were able to successfully broaden the concept's culinary scope to encompass a wider range of dishes from such a region. This strategic shift not only bridged culinary gaps but also attracted a more diverse customer base, effectively highlighting the bakery's innovative offerings beyond traditional Lebanese cuisine. \",\n  id: \"c1XKycVfV\",\n  J_nKb1lWF: null,\n  jExk9BtFg: \"\",\n  jJeErSZrf: addImageAlt({\n    src: \"https://framerusercontent.com/images/7DcmK9cHsfFvo4D1Ogrmg7h4AA.jpg\",\n    srcSet: \"https://framerusercontent.com/images/7DcmK9cHsfFvo4D1Ogrmg7h4AA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/7DcmK9cHsfFvo4D1Ogrmg7h4AA.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/7DcmK9cHsfFvo4D1Ogrmg7h4AA.jpg 1274w\"\n  }, \"\"),\n  jLmXYgiV_: addImageAlt({\n    src: \"https://framerusercontent.com/images/MVryaGC1eIDCRbaXIBUFeJnJg.jpg\",\n    srcSet: \"https://framerusercontent.com/images/MVryaGC1eIDCRbaXIBUFeJnJg.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/MVryaGC1eIDCRbaXIBUFeJnJg.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/MVryaGC1eIDCRbaXIBUFeJnJg.jpg 1469w\"\n  }, \"\"),\n  jx971whSv: \"In-house collaboration with Nada AlKharashi\",\n  kO71tyRKo: \"Brand Strategy\",\n  m9dW5Fg_e: \"TLB, placed within London\u2019s most iconic department store - Harrods, faced a challenge as its innovative and diverse range of recipes failed to connect with the UK demographic. Despite offering more than traditional Lebanese cuisine, customers perceived the bakery as just another Lebanese restaurant. We were approached to realign their messaging for stronger local appeal and a wider customer demographic. \",\n  NN_Qtk0LN: \"London, United Kingdom\",\n  NOkWt8aTq: \"thelevantbakery\",\n  NqaeG5zKI: null,\n  OLnSy68uf: \"2023-09-07T00:00:00.000Z\",\n  pS4zUVSaq: addImageAlt({\n    src: \"https://framerusercontent.com/images/3Tf8cTL27iiyCztZJ9etbhPXKRo.jpg\",\n    srcSet: \"https://framerusercontent.com/images/3Tf8cTL27iiyCztZJ9etbhPXKRo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/3Tf8cTL27iiyCztZJ9etbhPXKRo.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/3Tf8cTL27iiyCztZJ9etbhPXKRo.jpg 1389w\"\n  }, \"\"),\n  q4ltZcqrt: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Approach\"\n    })\n  }),\n  qgnjzHfzW: null,\n  QVKLv8p9E: addImageAlt(undefined, \"\"),\n  Qwc9ywN3I: null,\n  RsPBssf1A: addImageAlt(undefined, \"\"),\n  S28Xmb7vL: null,\n  sSMhNdKgH: 1,\n  TT0yexcLv: addImageAlt({\n    src: \"https://framerusercontent.com/images/Z80PKvSadKpcHe4zyESgDIEvE6I.jpg\",\n    srcSet: \"https://framerusercontent.com/images/Z80PKvSadKpcHe4zyESgDIEvE6I.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/Z80PKvSadKpcHe4zyESgDIEvE6I.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/Z80PKvSadKpcHe4zyESgDIEvE6I.jpg 1411w\"\n  }, \"\"),\n  UTvS43BVz: \"Transforming a Lebanese Bakery into a Levantine Destination. \",\n  VWUchx9qa: addImageAlt({\n    src: \"https://framerusercontent.com/images/6tfjLQkniR0EkKLdyTPdMFqPBaY.jpg\",\n    srcSet: \"https://framerusercontent.com/images/6tfjLQkniR0EkKLdyTPdMFqPBaY.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/6tfjLQkniR0EkKLdyTPdMFqPBaY.jpg 697w\"\n  }, \"\"),\n  Wf0g_xDO6: null,\n  XJNOH9Kn5: \"Food and Beverage\",\n  xU6J4BEet: addImageAlt({\n    src: \"https://framerusercontent.com/images/5rKG6OyaGvuLkcB6qxs0fqf6BIA.jpg\",\n    srcSet: \"https://framerusercontent.com/images/5rKG6OyaGvuLkcB6qxs0fqf6BIA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/5rKG6OyaGvuLkcB6qxs0fqf6BIA.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/5rKG6OyaGvuLkcB6qxs0fqf6BIA.jpg 1211w\"\n  }, \"\"),\n  ymDAdTrtU: \"Our first step involved doing a thorough deep dive into The Lebanese Bakery to figure out what worked and what didn\u2019t. Why did the brand falter when it came to appealing to the local market? How would we be able to localize it further to attract a broader audience? What tactics would we use to familiarize a foreign cuisine to the natives of London?\",\n  yQ3Nvf1p_: '\"Introducing the Roots of a Modern Levant!\"',\n  zdJHyN4up: \"Visual Rebrand Management\",\n  ZTlOWKdKn: \"\"\n}, {\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt(undefined, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"Visual Rebrand Management\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h3\", {\n      children: \"A New Era Of Flavors: Welcome To The Kingdom\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"We collaborated with the internal Saudi Arabian team in managing the brand\u2019s move from Kuwait to the Kingdom, an intricate process of navigating the shift in operations and ensuring the brand translates and resonates effectively with the local demographic, in a new market. \",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/PTLYQZWNcAXioOgjNjuwDGuyNu0.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"A brand which prides itself on being raw and minimal, we undertook the visual rebrand with simple bold typography that reflected the essence. The Wabi Sabi movement inspired us here as we developed a brand that embodied imperfection in all its glory.\",\n  id: \"ISDRjzUa5\",\n  J_nKb1lWF: null,\n  jExk9BtFg: \"\",\n  jJeErSZrf: addImageAlt({\n    src: \"https://framerusercontent.com/images/VAMNyhEbgIhOgiEFFwrp9ElDSlg.png\",\n    srcSet: \"https://framerusercontent.com/images/VAMNyhEbgIhOgiEFFwrp9ElDSlg.png?scale-down-to=512 512w, https://framerusercontent.com/images/VAMNyhEbgIhOgiEFFwrp9ElDSlg.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/VAMNyhEbgIhOgiEFFwrp9ElDSlg.png 1186w\"\n  }, \"\"),\n  jLmXYgiV_: addImageAlt({\n    src: \"https://framerusercontent.com/images/rU1UtkTTOmIePEAZqVUkvgbWNI.png\",\n    srcSet: \"https://framerusercontent.com/images/rU1UtkTTOmIePEAZqVUkvgbWNI.png?scale-down-to=512 512w, https://framerusercontent.com/images/rU1UtkTTOmIePEAZqVUkvgbWNI.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/rU1UtkTTOmIePEAZqVUkvgbWNI.png 1184w\"\n  }, \"\"),\n  jx971whSv: \"In-house collaboration with Nada Al-Kharashi\",\n  kO71tyRKo: \"Brand Strategy\",\n  m9dW5Fg_e: \"Originally named as 77 Josper Bar, we were presented with a dual challenge: The name, closely tied to the Josper oven brand and subject to copyright concerns, required a transformation to establish a unique identity. Simultaneously, the concept sought to evolve from its cloud kitchen roots in Kuwait to a vibrant dine-in experience, strategically relocating to Saudi Arabia. \",\n  NN_Qtk0LN: \"Riyadh, KSA\",\n  NOkWt8aTq: \"gunbun\",\n  NqaeG5zKI: null,\n  OLnSy68uf: \"2023-09-07T00:00:00.000Z\",\n  pS4zUVSaq: addImageAlt({\n    src: \"https://framerusercontent.com/images/F13xAUFGPSpRx4ykD8jaHJeIZM.png\",\n    srcSet: \"https://framerusercontent.com/images/F13xAUFGPSpRx4ykD8jaHJeIZM.png?scale-down-to=512 508w, https://framerusercontent.com/images/F13xAUFGPSpRx4ykD8jaHJeIZM.png?scale-down-to=1024 1017w, https://framerusercontent.com/images/F13xAUFGPSpRx4ykD8jaHJeIZM.png 1178w\"\n  }, \"\"),\n  q4ltZcqrt: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"The Approach\"\n    })\n  }),\n  qgnjzHfzW: null,\n  QVKLv8p9E: addImageAlt(undefined, \"\"),\n  Qwc9ywN3I: null,\n  RsPBssf1A: addImageAlt(undefined, \"\"),\n  S28Xmb7vL: null,\n  sSMhNdKgH: 2,\n  TT0yexcLv: addImageAlt({\n    src: \"https://framerusercontent.com/images/Y5YQqb9ZxlVvQSS1psbJE104bY.jpg\",\n    srcSet: \"https://framerusercontent.com/images/Y5YQqb9ZxlVvQSS1psbJE104bY.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/Y5YQqb9ZxlVvQSS1psbJE104bY.jpg 683w\"\n  }, \"\"),\n  UTvS43BVz: \"Shifting a cloud kitchen concept in Kuwait to a thriving dine-in location in Saudi Arabia.\",\n  VWUchx9qa: addImageAlt({\n    src: \"https://framerusercontent.com/images/FRaD8WymKPstIrIQJAhBKmlfQ.png\",\n    srcSet: \"https://framerusercontent.com/images/FRaD8WymKPstIrIQJAhBKmlfQ.png?scale-down-to=512 508w, https://framerusercontent.com/images/FRaD8WymKPstIrIQJAhBKmlfQ.png?scale-down-to=1024 1017w, https://framerusercontent.com/images/FRaD8WymKPstIrIQJAhBKmlfQ.png 1178w\"\n  }, \"\"),\n  Wf0g_xDO6: null,\n  XJNOH9Kn5: \"Food and Beverage\",\n  xU6J4BEet: addImageAlt({\n    src: \"https://framerusercontent.com/images/6lurcqtrBQ0UXWWnaD6eRDtZ9Sk.jpg\",\n    srcSet: \"https://framerusercontent.com/images/6lurcqtrBQ0UXWWnaD6eRDtZ9Sk.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/6lurcqtrBQ0UXWWnaD6eRDtZ9Sk.jpg 644w\"\n  }, \"\"),\n  ymDAdTrtU: \"We embarked on a journey with Chef Ahmed AlBader, Kuwait\u2019s culinary maverick, to reshape 77 Josper Bar's story and re-establish the brand with a catchy name as it embarks on entering a new market. The inspiration? An ode to Chef Ahmad's first burger in his culinary journey; the Shotgun burger! \",\n  yQ3Nvf1p_: '\"Charred to perfect imperfection.\"',\n  zdJHyN4up: \"Naming\",\n  ZTlOWKdKn: \"Brand Market Expansion Consultation\"\n}, {\n  AZAPoQJRh: \"\",\n  c17Yrj750: null,\n  c9iem5FYS: addImageAlt(undefined, \"\"),\n  CEg5fy2Lf: addImageAlt(undefined, \"\"),\n  DKF26Wuni: \"\",\n  DuF_gpLZF: \"\",\n  dwoVWOs5S: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"h2\", {\n      children: \"A Visual Rebrand Journey\"\n    })\n  }),\n  eFW5SbZPH: null,\n  FGSkbHynx: addImageAlt(undefined, \"\"),\n  fla6fs2op: \"In a strategic collaboration with Studio AIO, a visual design studio, we managed the rebrand of Future Kid, infusing it with a timeless identity which paid homage to its signature logo from the 90's allowing it to resonate across future generations; unveiling joy across all brand touchpoints. \",\n  gpYmwG657: addImageAlt(undefined, \"\"),\n  gQ2muBLpJ: addImageAlt({\n    src: \"https://framerusercontent.com/images/01uurpiP4HorIrCfxUTpd9dZM.png\"\n  }, \"\"),\n  GZEVfBtFy: \"\",\n  hb_fMmbjn: \"Harnessing the power of nostalgia, we tapped into the emotional attachment of parents who had once played within its walls as children. 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}