{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as r}from\"framer\";import{motion as n}from\"framer-motion\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Web3 Forms have the potential to transform online interactions and community management.\\xa0 By using web3 forms, brands and creators can uncover actionable insights into their customers, engage with their Web3 communities, and create personalized interactions. But how do we use them to effectively engage respondents? Let's dive into 10 creative ways to use Web3 Forms.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Key Takeaways:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Web3 Forms revolutionize data collection with wallet verification, token gating, and onchain insights.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Web3 Forms enable personalized interactions, secure engagement, and verifiable user feedback.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use cases include event registrations, gated surveys, product pre-orders, giveaways, and customer support.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Web3 Forms help teams segment audiences and improve user experiences through integrated analytics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Formo allow teams to build and launch Web3-native forms without coding.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why is Web3 Forms an innovation?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-are-web3-forms-a-new-way-to-collect-onchain-data\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 Forms\"})}),\" revolutionizes data collection and community engagement by leveraging tokenized access and rewards. Onchain Forms seamlessly merges Web2 and Web3 data and streamlines form workflows that work with the Web3 ecosystem. This innovative approach not only ensures greater security than traditional forms but also provides Web3 marketers with invaluable insights to fine-tune strategies and actively engage dynamic audiences.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"440\",src:\"https://framerusercontent.com/images/DMUSz2KkxzXrCB6kWK4JUW7rGU.png\",srcSet:\"https://framerusercontent.com/images/DMUSz2KkxzXrCB6kWK4JUW7rGU.png?scale-down-to=512 512w,https://framerusercontent.com/images/DMUSz2KkxzXrCB6kWK4JUW7rGU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DMUSz2KkxzXrCB6kWK4JUW7rGU.png 1600w\",style:{aspectRatio:\"1600 / 881\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Web3 Forms empowers teams to improve customer impressions and relationships in their community.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"10 Creative ways to use Web3 Forms\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"423\",src:\"https://framerusercontent.com/images/dBTByKmOMtkd24dkBhwfsibrY.png\",srcSet:\"https://framerusercontent.com/images/dBTByKmOMtkd24dkBhwfsibrY.png?scale-down-to=512 512w,https://framerusercontent.com/images/dBTByKmOMtkd24dkBhwfsibrY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/dBTByKmOMtkd24dkBhwfsibrY.png 1382w\",style:{aspectRatio:\"1382 / 846\"},width:\"691\"}),/*#__PURE__*/e(\"p\",{children:\"With onchain and offchain data collection, Web3 Forms helps you create a variety of forms to engage respondents.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some of the best use cases using Web3 Forms:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Event Registration\"})}),/*#__PURE__*/e(\"p\",{children:\"Web3 Forms are essential for the Web3 community, capturing user data such as crypto wallet addresses for streamlined RSVPs and personalized event communications. Customizable to capture names, emails, and brand details, onchain forms facilitate the creation of contact lists and direct event reminders to attendees, improving event planning, attendee tracking, and community engagement.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"NPS and CSAT Surveys\"})}),/*#__PURE__*/t(\"p\",{children:[\"Web3 forms serve as \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-is-nps-(net-promoter-score)-how-to-track-them\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Net Promoter Score (NPS)\"})}),\" and Customer Satisfaction Score (CSAT) surveys through token gating, which restricts access based on token ownership or onchain data. Restricting form submissions to only your brand's token holders, you can accurately measure customer satisfaction and sentiment, providing valuable insight into your audience's feedback.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create Newsletter Subscriptions\"})}),/*#__PURE__*/e(\"p\",{children:\"Newsletters continue to be a highly effective communication tool. Use Web3 forms to build your subscriber list and revolutionize the way you deliver concise monthly updates to your Web3 audience within the crypto ecosystem.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"768\",src:\"https://framerusercontent.com/images/Rb6l8y1Az1JRbWSrif7lfXYTRc.png\",srcSet:\"https://framerusercontent.com/images/Rb6l8y1Az1JRbWSrif7lfXYTRc.png?scale-down-to=1024 988w,https://framerusercontent.com/images/Rb6l8y1Az1JRbWSrif7lfXYTRc.png 1482w\",style:{aspectRatio:\"1482 / 1536\"},width:\"741\"}),/*#__PURE__*/e(\"p\",{children:\"Web3 Forms helps your respondents have unique experiences and be loyal to your brand.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"User Registrations\"})}),/*#__PURE__*/e(\"p\",{children:\"Integrating Web3 forms into your sales process can provide deep insights to improve your pitch strategy. Brands can collect custom data points to better understand signups by requiring respondents to connect their wallet addresses. This information helps teams personalize the sales cycle, from contacting them to analyzing their token holdings, to tailor their onboarding experience. As a web3 brand, leveraging these insights can differentiate your sales approach and set you apart from the competition.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Research and Data Collection\"})}),/*#__PURE__*/e(\"p\",{children:\"When conducting research or surveys, the use of web3 surveys offers distinct advantages. The most important benefit is the verifiability of form submissions, which helps you to authenticate respondent identities. Web3 Forms empower your teams to capture both onchain and offchain data within a single instrument, strengthening the integrity and reliability of your research results and providing more authenticated information.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Capture Contact Information\"})}),/*#__PURE__*/e(\"p\",{children:\"To maintain accurate customer data, brands need up-to-date audience information to maximize the value of their CRM systems. Web3 forms provide a solution for efficiently capturing contact information and seamlessly integrating it into CRMs. Harness the power of the web3 tool to enhance your marketing strategy and create unique interactions with your audience.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"506\",src:\"https://framerusercontent.com/images/w8TDCa0MEevfUhGfdZcpkNUlX8.png\",srcSet:\"https://framerusercontent.com/images/w8TDCa0MEevfUhGfdZcpkNUlX8.png?scale-down-to=512 512w,https://framerusercontent.com/images/w8TDCa0MEevfUhGfdZcpkNUlX8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/w8TDCa0MEevfUhGfdZcpkNUlX8.png 1600w\",style:{aspectRatio:\"1600 / 1013\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"By conducting Web3 surveys, teams can better understand in-depth insights and make data-driven decisions.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pre-order product\"})}),/*#__PURE__*/e(\"p\",{children:\"Web3 forms help Web3 product teams streamline product pre-orders by capturing critical information such as requirements, quantities, and crypto payments. Onchain forms with customized features can promote exclusivity and enhance the respondent experience to easily convert prospects into paying customers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Raffles and Giveaways\"})}),/*#__PURE__*/e(\"p\",{children:\"Brands can use Web3 forms to engage their communities through digital sweepstakes and giveaways. Product teams can use token gating to restrict access based on user token ownership, ensuring exclusivity. These can include exclusive rewards such as tokens, NFTs, badges, and other digital assets triggered by specific customer milestones, such as a first purchase or holding a brand asset for an extended period.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"519\",src:\"https://framerusercontent.com/images/5NEPoMNRUvYikTJeqqX3cLpdw8U.png\",srcSet:\"https://framerusercontent.com/images/5NEPoMNRUvYikTJeqqX3cLpdw8U.png?scale-down-to=512 512w,https://framerusercontent.com/images/5NEPoMNRUvYikTJeqqX3cLpdw8U.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5NEPoMNRUvYikTJeqqX3cLpdw8U.png 1600w\",style:{aspectRatio:\"1600 / 1038\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Web3 product and marketing teams can engage the community with digital sweepstakes and giveaways using Web3 Forms.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Segment target customers\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://formo.so/blog/elevate-web3-surveys-engaging-users-with-nft-rewards\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 surveys\"})}),\" capture insights from verified respondents. Surveys support product and marketing teams to segment them based on their profiles and onchain activities. Token gating in Web3 forms helps Web3 startups target specific user groups, while built-in data analytics inform product improvements.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Support\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"An effective use of Web3 Forms is to monitor and improve the customer experience with your brand. By embedding Web3 Forms on your website, you provide a direct channel for your audience to communicate issues, feedback, or concerns with your Web3 offerings. This enables dissatisfied customers to voice their frustrations, allowing you to investigate and tailor solutions to their specific needs. Feedback is key to retaining users.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Boost your lead generation with Formo's Web3 Forms\"})}),/*#__PURE__*/e(\"p\",{children:\"Formo's Web3 Forms is a marketing tool that empowers Web3 brands to create exclusive campaigns and experiences through token gating without any coding required. Customize your forms to match your brand. Formo integrates your existing workflows with your favorite CRM, marketing platforms, and other tools.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Web3 Forms are an innovative way to capture data that goes beyond traditional methods. By leveraging wallet activity, Web3 Forms offer more room for creativity and allow for a more satisfying user experience. Web3 Forms is the key to creating more engaging marketing strategies and community relationships in Web3.\"}),/*#__PURE__*/e(\"p\",{children:\"Further sources:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-is-web3-form-conversion-and-how-to-improve-it\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"What is Web3 Form Conversion? and How to improve it\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/7-different-types-of-web3-forms-and-use-cases\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"7 Different Types of Web3 Forms and Use Cases\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/token-gated-forms-use-cases-and-how-to-get-started\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Token-gated Forms: Use Cases, and How to Get Started\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Follow us on \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/company/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn\"})}),\" and \",/*#__PURE__*/e(r,{href:\"https://x.com/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Twitter\"})}),\", and join our \",/*#__PURE__*/e(r,{href:\"https://formo-community.slack.com/join/shared_invite/zt-30yc4uxx0-s6EL_Ywn99moAOSqlvV9HA#/shared-invite/email\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"community\"})}),\" to see how Web3 leaders use Formo to drive growth in less time.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Additional FAQs\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"1. What makes Web3 Forms different from traditional forms?\",/*#__PURE__*/e(\"br\",{})]}),\"Web3 Forms integrate wallet verification, token gating, and onchain data collection, offering better security, personalization, and user targeting.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"2. How can Web3 Forms improve community engagement?\",/*#__PURE__*/e(\"br\",{})]}),\"Web3 Forms allow teams to create gated experiences like raffles, feedback loops, or exclusive content based on wallet or token ownership.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"3. Can Web3 Forms be used for customer support?\",/*#__PURE__*/e(\"br\",{})]}),\"Yes. Embedded Web3 Forms allow users to report issues, offer feedback, and help teams improve user experience and retention.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"4. What are token-gated forms?\",/*#__PURE__*/e(\"br\",{})]}),\"Token-gated forms restrict access based on ownership of specific tokens or NFTs, ensuring only qualified or loyal users can participate.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"5. How does Formo help with Web3 Forms?\",/*#__PURE__*/e(\"br\",{})]}),\"Formo allows teams to easily create branded, no-code Web3 Forms that sync with CRMs, marketing platforms, and onchain analytics tools.\"]})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics provides an in-depth understanding of key touchpoints in the customer journey, increasing visibility and facilitating targeted improvements. In this blog, we'll explore how journey analytics work, the value your brand can derive from this approach, and the important metrics to analyze customer journeys.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Takeaways\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer journey analytics = visibility across touchpoints\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Maps 5 key stages: Awareness \u2192 Advocacy\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Connects multi-channel data for deeper insights\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Critical for Web3 growth: wallet actions = user behavior\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics like CLV, CES, CSAT, and session time guide strategy\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Drives cross-team collaboration through data-backed mapping\"})})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is customer journey analytics?\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics is the process of tracking and analyzing customer interactions across channels to optimize strategies and improve customer satisfaction.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"By uncovering insights into customer behaviors and interests, product and marketing teams can make \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/the-beginner-s-guide-to-data-driven-web3-marketing\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"data-driven decisions \"})}),\"to enhance the overall customer experience.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Customer analytics capture data on customer behavior and interactions from multiple channels\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/zuUDtNuSUW2VIoS7thTe1DzEjU.png\",srcSet:\"https://framerusercontent.com/images/zuUDtNuSUW2VIoS7thTe1DzEjU.png?scale-down-to=512 512w,https://framerusercontent.com/images/zuUDtNuSUW2VIoS7thTe1DzEjU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zuUDtNuSUW2VIoS7thTe1DzEjU.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Customer analytics capture data on customer behavior and interactions from multiple channels\"}),/*#__PURE__*/e(\"p\",{children:\"Customer Journey Analytics helps product and marketing teams gain a comprehensive view of customer behavior through:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understanding customer needs and pain points\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Identifying critical touchpoints\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Monitoring key metrics at each stage\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Incorporating satisfaction and effort scores\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Journey Stages\"})}),/*#__PURE__*/e(\"p\",{children:\"The user journey map connects the entire lifecycle of a customer's interaction with a product or service, from initial awareness to becoming a loyal advocate. Here are the key stages:\"}),/*#__PURE__*/e(\"img\",{alt:\"Create a customer journey map to show the stages customers go through when engaging with a brand\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/V7fviFFhGb6ir80Ea19kN9ZDkU.png\",srcSet:\"https://framerusercontent.com/images/V7fviFFhGb6ir80Ea19kN9ZDkU.png?scale-down-to=512 512w,https://framerusercontent.com/images/V7fviFFhGb6ir80Ea19kN9ZDkU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/V7fviFFhGb6ir80Ea19kN9ZDkU.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Create a customer journey map to show the stages customers go through when engaging with a brand\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Awareness:\"}),\" Prospects become aware of a need or problem and seek solutions. Educational content, such as white papers and e-books, tends to resonate better than direct product advertising.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consideration: \"}),\"Customers compare offerings and engage with blogs, success stories, and webinars to make informed decisions. The tone shifts from educational to addressing specific consumer issues.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Decision/Purchase:\"}),\" Customers are ready to buy, often through direct interaction with sales or support teams. Effective sales processes and showcasing successful case studies can give brands a competitive edge.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Retention: \"}),\"Post-sale engagement is critical to maintaining customer relationships. Strategies include loyalty programs, regular updates, and ongoing communication to enhance the customer experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advocacy:\"}),\" Positive experiences can turn customers into brand advocates who recommend the brand to others. Referral bonuses, loyalty programs, and responsive feedback channels can encourage advocacy.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Effectively navigating each stage can increase customer satisfaction, loyalty, and advocacy by capitalizing on specific opportunities and resolving specific challenges.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The benefits of customer journey analytics\"})}),/*#__PURE__*/e(\"img\",{alt:\"Top 10 benefits of customer journey analytics for product and marketing teams\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/5o4YaVubdBm6qETBuqoTDn3RnQ.png\",srcSet:\"https://framerusercontent.com/images/5o4YaVubdBm6qETBuqoTDn3RnQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/5o4YaVubdBm6qETBuqoTDn3RnQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5o4YaVubdBm6qETBuqoTDn3RnQ.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Top 10 benefits of customer journey analytics for product and marketing teams\"}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics provides several key benefits that enhance a customer experience (CX) strategy:\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Insight into customer behavior and experience\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics enables product teams to collect and analyze data across all customer touchpoints, providing deep insight into customer behavior. This analysis can help identify successful aspects of the customer journey and areas where customers struggle.\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Improve operational efficiency\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Customer analytics improve operational efficiency. For example, it can show which issues can be resolved through self-service channels and which require human intervention. This allows customer service agents to focus on more complex problems, resulting in better resource allocation and cost efficiency.\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Measure the ROI of CX initiatives\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics enables brands to understand how customer interactions with products or services impact business outcomes, such as revenue generation. It allows for the comparison of different user journeys to determine the most effective ones.\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Improve customer retention and reduce churn\"})})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-is-web3-user-analytics-benefits-metrics-and-tools\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"User analytics \"})}),\"predicts customer behavior and identifies at-risk users, enabling proactive retention strategies through personalized interactions, ultimately reducing churn.\"]}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Revenue optimization\"})})})}),/*#__PURE__*/e(\"p\",{children:\"By pinpointing and optimizing profitable customer journeys, customer journey analytics helps brands identify the best-performing channels to focus on and maximize revenue.\"}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Behavioral segmentation\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Going beyond traditional methods, customer analytics helps behavioral segmentation, enabling targeted marketing campaigns that align with customer experience goals and key business outcomes such as revenue, cost, and retention.\"}),/*#__PURE__*/e(\"ol\",{start:\"7\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Advanced data analysis capabilities\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Sophisticated customer analytics tools can reduce the time required to prepare and analyze data, empowering businesses to answer more questions on their own and freeing analysts to focus on more complex insights. This democratization of data leads to better decision-making across the organization.\"}),/*#__PURE__*/e(\"ol\",{start:\"8\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Streamline customer interactions\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Customer analytics helps eliminate unnecessary touchpoints in the customer journey, reducing friction and improving the overall customer experience. It identifies specific points where customers experience the most difficulty, allowing organizations to prioritize these areas for improvement.\"}),/*#__PURE__*/e(\"ol\",{start:\"9\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Identify and resolve CX issues\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Advanced customer journey analytics tools can pinpoint the root causes of customer experience issues. This allows teams to fix immediate issues, prevent future problems, and improve customer satisfaction.\"}),/*#__PURE__*/e(\"ol\",{start:\"10\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\" Enhance digital and customer support services\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics is important for understanding customer goals and the effectiveness of digital channels. It enables the implementation of targeted strategies to enhance digital offerings and streamline complete customer experiences, ensuring a harmonious blend of customer contentment and operational cost-effectiveness.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The role of customer journey analytics in customer journey mapping\"})}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics provides data-driven insights that optimize the mapping process. When integrated, analytics help products prioritize customer experience initiatives by highlighting critical aspects of the journey.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This integration also fosters cross-team collaboration, breaking down internal silos. Analytics facilitates collaborative, data-driven decision-making, resulting in impact decisions that benefit the customer journey.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to analyze Customer Journeys?\"})}),/*#__PURE__*/e(\"p\",{children:\"Here are the key steps to analyze customer journeys:\"}),/*#__PURE__*/e(\"img\",{alt:\"Top 10 benefits of customer journey analytics for product and marketing teams\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/rWTTBbvFLhaGSlLS0cdZqnAsk.png\",srcSet:\"https://framerusercontent.com/images/rWTTBbvFLhaGSlLS0cdZqnAsk.png?scale-down-to=512 512w,https://framerusercontent.com/images/rWTTBbvFLhaGSlLS0cdZqnAsk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rWTTBbvFLhaGSlLS0cdZqnAsk.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Top 10 benefits of customer journey analytics for product and marketing teams\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Identify touchpoints and define interactions\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"First, organize customer touchpoints by journey stages. Examples:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Awareness: Clicking a link from another website\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consideration: Watching a product demo video\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion: Creating a premium account\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Service: Calling with customer support\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Advocacy: Sending a referral code to a potential user\\xa0\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Measure how customers interact with each channel\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Connect all interaction channels (social media, email, website, app) to customer analytics. Compare engagement rates and track user journey on the website with relevant metrics aligned with your goals.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Establish an attribution program\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Implement multi-touch attribution to understand the touchpoints that lead to conversion. Define key events and user characteristics for your model, along with the channels that generate this data.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Identify where and why customers churn\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Use surveys, customer support interactions, and session analytics to uncover reasons for churn (e.g., frequent errors). Customer journey analytics can also identify churn indicators.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Use your data to create a customer journey map\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Use data from customer analytics to create visual maps that illustrate customer processes, needs, and perceptions. Maps can span the entire experience or focus on specific stages, such as product feature adoption.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"7 metrics to analyze the customer journey\"})}),/*#__PURE__*/e(\"img\",{alt:\"7\\xa0 Key metrics to analyze the customer journey\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/Zfic4P8X3A4XZfxzqVOtm1EDB9Y.png\",srcSet:\"https://framerusercontent.com/images/Zfic4P8X3A4XZfxzqVOtm1EDB9Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/Zfic4P8X3A4XZfxzqVOtm1EDB9Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Zfic4P8X3A4XZfxzqVOtm1EDB9Y.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"7\\xa0 Key metrics to analyze the customer journey\"}),/*#__PURE__*/e(\"p\",{children:\"The most common metrics involved with customer journey analytics include:\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Satisfaction Score (CSAT)\"})})})}),/*#__PURE__*/e(\"p\",{children:\"A Customer Satisfaction Score (CSAT) measures user satisfaction with your product or service, typically on a scale of 1 to 10.\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation: Average CSAT = Sum of Satisfaction Scores \\xf7 Total Number of Responses\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Lifetime Value (CLV)\"})})})}),/*#__PURE__*/e(\"p\",{children:\"CLV reflects the total revenue you expect to earn from a customer throughout their relationship with your company.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation: CLV = (annual revenue per customer x customer lifetime in years) - customer acquisition cost\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Effort Score (CES)\"})})})}),/*#__PURE__*/e(\"p\",{children:\"CES measures how easy or difficult it is to do business with you through surveys in which customers rate the ease of use on a numerical scale.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation: CES = Sum of Effort Scores \\xf7 Total # of Responses\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Session/Activity Time\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Tracking average session time helps you identify trends or outliers in app usage (e.g., drastic drops may indicate bugs or outages, while a steady decline may signal declining engagement).\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation:\"}),/*#__PURE__*/e(\"p\",{children:\"Session duration = time the user leaves the app - time the user enters the app\"}),/*#__PURE__*/e(\"p\",{children:\"Average session time = total session time \\xf7 number of sessions\"}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bounce Rate\"})})})}),/*#__PURE__*/e(\"p\",{children:\"The bounce rate is the percentage of single-page sessions, where a visitor leaves your site after viewing only one page, out of the total number of sessions.\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation: bounce rate = (single page sessions \\xf7 all sessions) x 100\"}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Open Rate\"})})})}),/*#__PURE__*/e(\"p\",{children:\"The open rate measures the percentage of emails that were opened out of all emails sent in a campaign.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation: open rate = (number of emails opened \\xf7 number of emails sent) x 100\"}),/*#__PURE__*/e(\"ol\",{start:\"7\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conversion Rate\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Conversion measures the percentage of people who take the action you've asked them to take. If 100 people see your CTA to download an ebook and half of them do so, you have a 50% conversion rate.\"}),/*#__PURE__*/e(\"p\",{children:\"Calculation: Conversion rate = (# of users who took a specific action \\xf7 # of total users) x 100.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"6 Web3 customer journey analytics examples\"})}),/*#__PURE__*/e(\"p\",{children:\"Understanding how wallets interact across your dApp is key to growth in Web3. Here are powerful user journey analytics examples tailored to Web3 teams:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Onboarding Funnel Analysis\"})}),/*#__PURE__*/e(\"p\",{children:\"Track how wallets go from first connect to first transaction. Useful for: DeFi apps, NFT marketplaces, gaming platforms.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Wallet connects to the platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Verifies identity or signs a message\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Completes first action (mint/swap/stake)\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to analyze:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion Rate: % of wallets that complete onboarding\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer Effort Score (CES): How easy users rate the onboarding process\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session/Activity Time: How long does it take from wallet connect to the first transaction\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bounce Rate: % of wallets that connect but drop off before taking action\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Campaign Attribution Journey\"})}),/*#__PURE__*/t(\"p\",{children:[\"See how wallets discover you and what makes them convert. Useful for: Growth teams running ads, referral links, or \",/*#__PURE__*/e(r,{href:\"https://farcaster.xyz/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Farcaster \"})}),\"frames.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Clicks a UTM-tagged link\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Visits a landing page or \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/7-different-types-of-web3-forms-and-use-cases\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 form\"})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Joins the allowlist or signs up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Takes onchain action (mint, stake)\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to analyze:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Open Rate: % of campaign messages or emails opened\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion Rate: % of wallets that move from click to onchain action\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer Lifetime Value (CLV): Value of wallets acquired from each source\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CSAT: How users rate the signup or campaign experience\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Product Usage Journey\"})}),/*#__PURE__*/e(\"p\",{children:\"Uncover what top wallets are doing inside your app. Useful for: dApp teams looking to improve UX or drive retention.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Signs in\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Performs primary action (stake, borrow, play)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engages with governance or referrals\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Returns and reuses features\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to analyze:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session/Activity Time: Average duration of wallet engagement\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CLV: Long-term value generated per active wallet\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CSAT: Satisfaction with core product features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Feature Conversion Rate: % of wallets using a key feature who take further action\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Cross-Chain User Journey\"})}),/*#__PURE__*/e(\"p\",{children:\"Follow your users as they move across chains and protocols. Useful for: Cross-chain platforms, rollups, bridge products.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Initial transaction on Ethereum\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bridge to Base\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Uses a protocol on Arbitrum\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Returns to Ethereum\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to analyze:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion Rate: % of wallets that activate on the destination chain\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CES: How easy users found the bridging experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bounce Rate: % of wallets that initiate a bridge but never use the app post-bridge\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session Time: How long do cross-chain journeys take end-to-end\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Community-to-Onchain Journey\"})}),/*#__PURE__*/e(\"p\",{children:\"Turn engaged followers into onchain power users. Useful for: DAO tooling, community growth teams.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engages on Farcaster or Telegram\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fills a Web3 form\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mints a badge or votes in governance\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Becomes an active contributor\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to analyze:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversion Rate: % of community members taking onchain action\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Open Rate: % who interact with newsletter or community announcements\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CLV: Value generated by wallets from community channels\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CSAT: Feedback after community onboarding or governance interactions\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Grant / Incentive Campaign Funnel\"})}),/*#__PURE__*/e(\"p\",{children:\"Analyze how wallets interact before, during, and after a drop. Useful for: Protocols running incentive programs or retroactive rewards.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Example steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sees a campaign on X or a newsletter\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Completes eligibility\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Claims a token or a grant\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Starts using the platform\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to analyze:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Open Rate: % of wallets that open eligibility or claim emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Claim-to-Conversion Rate: % of wallets that claim and use the platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Retention via Session Time: Do they return post-claim? How long do they stay active?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CSAT: Sent after claim or initial usage to evaluate satisfaction\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"CLV: Compare airdropped wallets vs. organic wallets over time\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enhance your web3 customer experience with Formo\"})}),/*#__PURE__*/e(\"p\",{children:\"Formo is a user journey analytics tool that enables Web3 product and marketing teams to understand customer behaviors, sentiments, and buying journeys. By integrating customer feedback from Web3 forms and analyzing onchain activity, Formo facilitates the creation of actionable insights to improve the customer experience, tailor marketing strategies, and drive product-led growth.\"}),/*#__PURE__*/e(\"p\",{children:\"Customer journey analytics tools help brands connect customer behavior to key business metrics, enabling data-driven decisions that optimize the customer experience and deliver tangible results. Aligning insights with the KPIs that matter most, you can track ROI, refine the journey, and develop a customer-centric approach that drives customer satisfaction, loyalty, and long-term success.\"}),/*#__PURE__*/e(\"p\",{children:\"Further sources:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/web3-customer-health-scores-questions-for-success\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 Customer Health Scores: Questions for Success\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/8-effective-customer-retention-strategies-to-try-out\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"8 Effective Customer Retention strategies to try out\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/web3-customer-personas-what-are-they-how-to-create-them\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 Customer Personas - What are they & how to create them?\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Follow us on \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/company/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn\"})}),\" and \",/*#__PURE__*/e(r,{href:\"https://x.com/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Twitter\"})}),\", and join our \",/*#__PURE__*/e(r,{href:\"https://formo-community.slack.com/ssb/redirect#/shared-invite/email\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"community\"})}),\" to learn how Formo turbocharges growth for leading teams across web3!\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Additional FAQs\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"1. How is customer journey analytics different from traditional web analytics?\",/*#__PURE__*/e(\"br\",{})]}),\"Traditional web analytics focuses on page views and sessions, while customer journey analytics connects touchpoints across channels to understand the full customer experience.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"2. What tools are commonly used for customer journey analytics?\",/*#__PURE__*/e(\"br\",{})]}),\"Tools include Mixpanel, Adobe Analytics, Google Analytics 4, FullStory, and specialized Web3 platforms like Formo.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"3. Can customer journey analytics be used for B2B companies?\",/*#__PURE__*/e(\"br\",{})]}),\"Yes. B2B businesses can track account-level journeys, map long sales cycles, and identify high-impact touchpoints for conversion.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"4. What\u2019s the biggest challenge in implementing customer journey analytics?\",/*#__PURE__*/e(\"br\",{})]}),\"Unifying data from multiple channels and systems into a single view is often the hardest part.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"5. How often should I update my customer journey map?\",/*#__PURE__*/e(\"br\",{})]}),\"Ideally, every quarter, or whenever you launch a major feature, marketing campaign, or experience update.\"]})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Early adopters of Web3 can earn crypto rewards through airdrops, receiving free tokens valued at thousands of dollars. These airdrops target specific users who meet certain criteria. In this article, we\u2019ll delve into the top 10 crypto airdrops in 2025, highlighting key features, eligibility criteria, and how users can participate.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Airdrops = Free Tokens for early Web3 adopters who meet eligibility criteria.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Top 2025 Airdrops include Pump.fun, Berachain, Phantom, Story Protocol, Kaito AI, Abstract, and more.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Eligibility often involves bridging assets, using dApps, or holding NFTs.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Airdrops boost token awareness, user activity, and community growth.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use tools like Formo to verify wallets and track airdrop performance.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Airdrops are a marketing strategy that Web3 teams use to distribute tokens to qualified wallets for free\",className:\"framer-image\",height:\"701\",src:\"https://framerusercontent.com/images/QLKjNuPtufs1tpm4xAPHZanlXo0.png\",srcSet:\"https://framerusercontent.com/images/QLKjNuPtufs1tpm4xAPHZanlXo0.png?scale-down-to=512 512w,https://framerusercontent.com/images/QLKjNuPtufs1tpm4xAPHZanlXo0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QLKjNuPtufs1tpm4xAPHZanlXo0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QLKjNuPtufs1tpm4xAPHZanlXo0.png 2426w\",style:{aspectRatio:\"2426 / 1402\"},width:\"1213\"}),/*#__PURE__*/e(\"p\",{children:\"Airdrops are a marketing strategy that Web3 teams use to distribute tokens to qualified wallets for free\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are Airdrops?\"})}),/*#__PURE__*/e(\"p\",{children:\"Airdrops (or crypto airdrops) empower development teams to reward early participants and create an initial distribution among their most hardcore customers or users. Crypto airdrops can serve a distribution purpose, while also becoming a marketing vehicle and onboarding mechanism. The tokens distributed through airdrops can vary depending on the project. Some projects distribute utility tokens, while others distribute governance tokens.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Airdrops enable crypto projects to boost brand awareness, draw user attention, and enhance their token value\",className:\"framer-image\",height:\"654\",src:\"https://framerusercontent.com/images/YAu72ADmB5vqWkIf8j5c55gOg5g.png\",srcSet:\"https://framerusercontent.com/images/YAu72ADmB5vqWkIf8j5c55gOg5g.png?scale-down-to=512 512w,https://framerusercontent.com/images/YAu72ADmB5vqWkIf8j5c55gOg5g.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YAu72ADmB5vqWkIf8j5c55gOg5g.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/YAu72ADmB5vqWkIf8j5c55gOg5g.png 2326w\",style:{aspectRatio:\"2326 / 1308\"},width:\"1163\"}),/*#__PURE__*/e(\"p\",{children:\"Airdrops enable crypto projects to boost brand awareness, draw user attention, and enhance their token value\"}),/*#__PURE__*/e(\"p\",{children:\"Developers create a crypto airdrop to establish a market for their tokens instantly. In addition, this automatically gives value to the tokens that have not been distributed yet. After an airdrop, the project has a treasury made up of its tokens.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"10 Biggest Airdrops in 2025\"})}),/*#__PURE__*/e(\"p\",{children:\"The biggest airdrops in 2025 span across L1s, DeFi, wallets, social protocols, and AI-based Web3 tools. These projects rewarded early adopters and active participants with substantial token drops.\"}),/*#__PURE__*/e(\"img\",{alt:\"The biggest airdrops in 2025\",className:\"framer-image\",height:\"468\",src:\"https://framerusercontent.com/images/44cuX9zFMsxSXvGTpyPjZyCvDw.png\",srcSet:\"https://framerusercontent.com/images/44cuX9zFMsxSXvGTpyPjZyCvDw.png?scale-down-to=512 512w,https://framerusercontent.com/images/44cuX9zFMsxSXvGTpyPjZyCvDw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/44cuX9zFMsxSXvGTpyPjZyCvDw.png 1600w\",style:{aspectRatio:\"1600 / 937\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The biggest airdrops in 2025\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Pump.fun (PFUN)\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://pump.fun/board\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Pump.fun \"})}),\"is a memecoin launch platform on Solana that lets anyone launch a token in seconds for a fee of 0.02 SOL. As of January 16, 2025, Pump.fun\u2019s total revenue surpassed 2,292,921 SOL. In an October 2024 X Space event with 11,000 listeners, co-founder Sapijiju announced upcoming airdrop plans.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Use the advanced trading terminal, create memecoins, and engage premium features.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Source: https://dune.com/hashed_official/pumpdotfun (January 16, 2025)\",className:\"framer-image\",height:\"384\",src:\"https://framerusercontent.com/images/X9l6h8zpJ9vfdi0eMerIbhZiO1w.png\",srcSet:\"https://framerusercontent.com/images/X9l6h8zpJ9vfdi0eMerIbhZiO1w.png?scale-down-to=512 512w,https://framerusercontent.com/images/X9l6h8zpJ9vfdi0eMerIbhZiO1w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/X9l6h8zpJ9vfdi0eMerIbhZiO1w.png 1600w\",style:{aspectRatio:\"1600 / 768\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[\"Source:\",/*#__PURE__*/e(r,{href:\"https://dune.com/hashed_official/pumpdotfun\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" https://dune.com/hashed_official/pumpdotfun\"})}),\" (January 16, 2025)\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Berachain\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.berachain.com/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Berachain\"})}),\" is a high-performance EVM-compatible Layer 1 chain built using the Cosmos SDK and Polaris framework. It issued its airdrop on February 6, 2025, distributing 79 million BERA tokens\u201415.8% of the total supply\u2014to early users, Bong Bear NFT holders, and active community contributors.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Participate in testnet activities, hold Bong Bears NFTs, and engage with ecosystem dApps\"]}),/*#__PURE__*/e(\"img\",{alt:\"What are Airdrops? 10 Biggest Crypto Airdrops in 2025\",className:\"framer-image\",height:\"784\",src:\"https://framerusercontent.com/images/3EgGQ2tMyUNhUiC96QJ5L4Mug.png\",srcSet:\"https://framerusercontent.com/images/3EgGQ2tMyUNhUiC96QJ5L4Mug.png?scale-down-to=1024 753w,https://framerusercontent.com/images/3EgGQ2tMyUNhUiC96QJ5L4Mug.png 1154w\",style:{aspectRatio:\"1154 / 1568\"},width:\"577\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Phantom Wallet\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://phantom.com/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Phantom \"})}),\"evolved from a Solana wallet to a multi-chain platform, backed by $ 118 M+ from Paradigm, a16z, and Solana Ventures. It\u2019s a top airdrop to watch in 2025. With its upcoming token, Phantom is expected to airdrop to loyal users and ecosystem contributors.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Download and use Phantom for transactions, swaps, staking, and NFT minting.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Phantom Landingpage\",className:\"framer-image\",height:\"376\",src:\"https://framerusercontent.com/images/A9rXj1d4qHqpcIVn6mqRO8NrVqg.png\",srcSet:\"https://framerusercontent.com/images/A9rXj1d4qHqpcIVn6mqRO8NrVqg.png?scale-down-to=512 512w,https://framerusercontent.com/images/A9rXj1d4qHqpcIVn6mqRO8NrVqg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/A9rXj1d4qHqpcIVn6mqRO8NrVqg.png 1600w\",style:{aspectRatio:\"1600 / 752\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Phantom Landingpage\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Kamino Finance\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://app.kamino.finance/earn/lend\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Kamino Finance\"})}),\", a Solana-based DeFi platform, rewarded users with an airdrop valued at around $26.49 million, with a snapshot date on May 12, 2025. Focused on concentrated liquidity and lending tools, Kamino incentivized long-term engagement by rewarding users who actively staked KMNO during its third season.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Users staking KMNO tokens during Season 3. Participate in campaigns, complete quests, and contribute AI knowledge.\"]}),/*#__PURE__*/e(\"img\",{alt:\"What are Airdrops? 10 Biggest Crypto Airdrops in 2025\",className:\"framer-image\",height:\"533\",src:\"https://framerusercontent.com/images/hpo4H7SdyMbOliq3T5MfkOg2V4.png\",srcSet:\"https://framerusercontent.com/images/hpo4H7SdyMbOliq3T5MfkOg2V4.png?scale-down-to=1024 839w,https://framerusercontent.com/images/hpo4H7SdyMbOliq3T5MfkOg2V4.png 874w\",style:{aspectRatio:\"874 / 1066\"},width:\"437\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Story Protocol\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.story.foundation/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Story Protocol\"})}),\" aims to revolutionize how creators license, own, and monetize intellectual property (IP) in Web3. Its airdrop occurred on February 13, 2025, distributing approximately $190 million worth of tokens to early testers and community members, rewarding 10% of the total supply. The token debuted at $1.90, emphasizing a commitment to empowering creatives.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Early testers and active community participants.\"]}),/*#__PURE__*/e(\"img\",{alt:\"What are Airdrops? 10 Biggest Crypto Airdrops in 2025\",className:\"framer-image\",height:\"533\",src:\"https://framerusercontent.com/images/0moLtzWXtSmDdX2lOWLhkIa6rw.png\",srcSet:\"https://framerusercontent.com/images/0moLtzWXtSmDdX2lOWLhkIa6rw.png?scale-down-to=1024 831w,https://framerusercontent.com/images/0moLtzWXtSmDdX2lOWLhkIa6rw.png 866w\",style:{aspectRatio:\"866 / 1066\"},width:\"433\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Solayer Labs\"})}),/*#__PURE__*/t(\"p\",{children:[\"On February 11, 2025, Solayer Labs distributed tokens worth about $123.6 million. \",/*#__PURE__*/e(r,{href:\"https://solayer.org/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Solayer\"})}),\" focuses on hardware-accelerated blockchain performance for Solana. Their Genesis Drop awarded 120 million tokens primarily to DeFi users engaged with synthetic assets like sSOL. The project\u2019s layered rewards structure included fully unlocked tokens at launch and bonuses for sustained engagement, offering a fresh take on crypto airdrops.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" DeFi users, especially synthetic asset holders.\"]}),/*#__PURE__*/e(\"img\",{alt:\"What are Airdrops? 10 Biggest Crypto Airdrops in 2025\",className:\"framer-image\",height:\"593\",src:\"https://framerusercontent.com/images/FT3v38lz1Lkx4FFNlkmFSZm3pY.png\",srcSet:\"https://framerusercontent.com/images/FT3v38lz1Lkx4FFNlkmFSZm3pY.png?scale-down-to=1024 758w,https://framerusercontent.com/images/FT3v38lz1Lkx4FFNlkmFSZm3pY.png 878w\",style:{aspectRatio:\"878 / 1186\"},width:\"439\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Kaito AI\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://kaito.ai/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Kaito AI \"})}),\"made headlines on February 20, 2025, with a total airdrop value of about $200.4 million. Blending blockchain with AI, Kaito airdropped 120 million tokens to early supporters, igniting significant excitement. However, as many cashed out quickly, token prices dropped\u2014those who sold early profited handsomely.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Early supporters and AI-blockchain enthusiasts engaging with the platform.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Kaito AI Landingpage\",className:\"framer-image\",height:\"318\",src:\"https://framerusercontent.com/images/UdNNQ5nLw6n7iuvidA2QaHxe42Q.png\",srcSet:\"https://framerusercontent.com/images/UdNNQ5nLw6n7iuvidA2QaHxe42Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/UdNNQ5nLw6n7iuvidA2QaHxe42Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/UdNNQ5nLw6n7iuvidA2QaHxe42Q.png 1600w\",style:{aspectRatio:\"1600 / 636\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Kaito AI Landingpage\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"8. Plume Network\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://plume.org/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Plume\"})}),\"\u2019s airdrop took place on January 21, 2025, with a value of roughly $112 million. The project focuses on bringing real-world assets (RWAs) onchain, including real estate, equities, and carbon credits. Users could claim their airdrop immediately with a 33% bonus or delay the claim to earn 66% more, encouraging deeper ecosystem participation. The total drop was 700 million tokens, about 7% of the supply.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Active ecosystem participants choosing between an immediate or delayed claim.\"]}),/*#__PURE__*/e(\"img\",{alt:\"What are Airdrops? 10 Biggest Crypto Airdrops in 2025\",className:\"framer-image\",height:\"590\",src:\"https://framerusercontent.com/images/0nuuLXZ9xPSyGMCJdfNPeYClIV0.png\",srcSet:\"https://framerusercontent.com/images/0nuuLXZ9xPSyGMCJdfNPeYClIV0.png?scale-down-to=1024 758w,https://framerusercontent.com/images/0nuuLXZ9xPSyGMCJdfNPeYClIV0.png 874w\",style:{aspectRatio:\"874 / 1180\"},width:\"437\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"9. Abstract Chain\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.abs.xyz/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Abstract \"})}),\"is a consumer-centric Layer 2 built by Igloo Inc. (the creators of Pudgy Penguins) using zkSync's ZK Stack and EigenDA. It features the Abstract Global Wallet (AGW), allowing wallet creation via email and 2FA. XP and badges were introduced post-launch in January 2025.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Join the early bird waitlist, hold Pudgy Penguins NFTs, and participate in cross-chain testing.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Abstract Chain Landingpage\",className:\"framer-image\",height:\"517\",src:\"https://framerusercontent.com/images/SvUlDHOdkBRNxhn6iZBpCc2v0.png\",srcSet:\"https://framerusercontent.com/images/SvUlDHOdkBRNxhn6iZBpCc2v0.png?scale-down-to=512 512w,https://framerusercontent.com/images/SvUlDHOdkBRNxhn6iZBpCc2v0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SvUlDHOdkBRNxhn6iZBpCc2v0.png 1600w\",style:{aspectRatio:\"1600 / 1034\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Abstract Chain Landingpage\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"10. Initia\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://initia.xyz/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Initia \"})}),\"issued its airdrop on April 24, 2025, worth approximately $37.25 million. As a modular Layer 1+Layer 2 blockchain network, Initia aims to simplify chain deployment for developers. The project allocated 5% of its total supply to early contributors and testers, signaling modular chains as an emerging Web3 frontier.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Eligibility:\"}),\" Early contributors and testers.\"]}),/*#__PURE__*/e(\"img\",{alt:\"What are Airdrops? 10 Biggest Crypto Airdrops in 2025\",className:\"framer-image\",height:\"465\",src:\"https://framerusercontent.com/images/gHJ3Xv6GHXysBmBC4Djc0LT0sGs.png\",srcSet:\"https://framerusercontent.com/images/gHJ3Xv6GHXysBmBC4Djc0LT0sGs.png 880w\",style:{aspectRatio:\"880 / 930\"},width:\"440\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Elevate Incentives Strategy with Formo\u2019s Analytics\"})}),/*#__PURE__*/e(\"p\",{children:\"Airdrops are a stepping stone for Web3 teams to reach their early users, widely promote the token's value, and foster community engagement. In this article, we\u2019ve introduced the 10 biggest airdrops, their chains, and their current status. Remember, even the best crypto airdrops need more granular research and extra precautions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Formo\u2019s \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/web3-analytics-challenges-use-cases-opportunities\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 Analytics \"})}),\"is a cutting-edge marketing tool that empowers Web3 brands to collect, verify, and analyze both Web2 profiles (social media accounts) and Web3 profiles (wallet addresses, digital asset ownership) to build community, refine airdrop marketing strategies, and get product-market fit.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Further sources:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-are-sybil-attacks-in-crypto-and-how-to-prevent-them\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"What are Sybil Attacks in crypto and how to prevent them?\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/how-to-build-a-web3-community-best-engagement-strategies\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"How to build a Web3 community? Best engagement strategies\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/web3-forms-10-creative-ways-to-use-for-your-community\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 Forms: 10 Creative ways to use for your community\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Follow us on \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/company/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn\"})}),\" and \",/*#__PURE__*/e(r,{href:\"https://x.com/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Twitter\"})}),\", and join our \",/*#__PURE__*/e(r,{href:\"https://formo-community.slack.com/ssb/redirect#/shared-invite/email\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"community\"})}),\" to learn how Formo turbocharges growth for leading teams across web3!\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Additional FAQs\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"1. Are crypto airdrops taxable?\",/*#__PURE__*/e(\"br\",{})]}),\"Yes, in many countries, airdrops are considered taxable income at the time you receive them. Always check with a tax advisor.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"2. Can I sell airdropped tokens immediately?\",/*#__PURE__*/e(\"br\",{})]}),\"In most cases, yes\u2014once they\u2019re listed on exchanges. However, some tokens might have vesting periods or low liquidity.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"3. How can I avoid airdrop scams?\",/*#__PURE__*/e(\"br\",{})]}),\"Never connect your wallet to suspicious links, and avoid airdrops that ask for private keys or upfront payments.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"4. Is it risky to interact with multiple networks for airdrops?\",/*#__PURE__*/e(\"br\",{})]}),\"Yes, there's always some risk. Use trusted wallets, avoid unknown dApps, and consider using a secondary wallet for testing.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"5. How can I track upcoming airdrops more efficiently?\",/*#__PURE__*/e(\"br\",{})]}),\"Follow trusted platforms like Airdrop Alert and DeFiLlama Airdrops.\"]})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Positive customer experiences are critical for successful brand-customer relationships, and NPS provides a valuable tool for tracking progress. The Net Promoter Score is a well-established methodology for measuring customer loyalty through direct feedback. Our comprehensive guide delves into the concept of NPS, its calculation, and its numerous benefits to your business.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Takeaways\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"NPS measures customer loyalty by asking how likely they are to recommend your brand (0\u201310 scale).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customers split into Promoters (9\u201310), Passives (7\u20138), and Detractors (0\u20136).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"High NPS = strong loyalty and growth potential; low NPS signals areas to improve.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use Relational NPS (regular check-ins) and Transactional NPS (after interactions).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Run surveys via website pop-ups or email; always follow up with \u201CWhy?\u201D and \u201CHow can we improve?\u201D\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is the Net Promoter Score (NPS)?\"})}),/*#__PURE__*/e(\"p\",{children:\"The Net Promoter Score (NPS) is a metric used to measure customer loyalty, satisfaction, and enthusiasm for a company by asking: \u201COn a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?\u201D.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"NPS rates the likelihood of a customer recommending a company or product to others.\",className:\"framer-image\",height:\"350\",src:\"https://framerusercontent.com/images/LeCfoNVfjJFvR1fqEhxx8sqO260.png\",srcSet:\"https://framerusercontent.com/images/LeCfoNVfjJFvR1fqEhxx8sqO260.png?scale-down-to=512 512w,https://framerusercontent.com/images/LeCfoNVfjJFvR1fqEhxx8sqO260.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/LeCfoNVfjJFvR1fqEhxx8sqO260.png 1200w\",style:{aspectRatio:\"1200 / 700\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"NPS rates the likelihood of a customer recommending a company or product to others.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"NPS Scale: What the Scores Mean\"})}),/*#__PURE__*/t(\"p\",{children:[\"When customers answer the question\",/*#__PURE__*/e(\"br\",{}),\"\u201COn a scale from 0 to 10, how likely are you to recommend this product or service to a friend or colleague?\u201D. They are grouped into 3 categories:\"]}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/t(\"tbody\",{children:[/*#__PURE__*/t(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Score\"})})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Category\"})})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Description\"})})})]}),/*#__PURE__*/t(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"0\u20136\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"\u274C Detractors\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Unhappy customers may discourage others from using your product.\"})})]}),/*#__PURE__*/t(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"7\u20138\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDE10 Passives\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Satisfied but unenthusiastic customers who are vulnerable to competitors.\"})})]}),/*#__PURE__*/t(\"tr\",{children:[/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"9\u201310\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"\u2705 Promoters\"})}),/*#__PURE__*/e(\"td\",{children:/*#__PURE__*/e(\"p\",{children:\"Loyal enthusiasts who will keep buying and refer others, fueling growth.\"})})]})]})})}),/*#__PURE__*/e(\"img\",{alt:\"NPS segments customers into three groups: Promoters, Passives, and Detractors.\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/VAIfJAiyfakvtnSrWmZdop8WU.png\",srcSet:\"https://framerusercontent.com/images/VAIfJAiyfakvtnSrWmZdop8WU.png?scale-down-to=512 512w,https://framerusercontent.com/images/VAIfJAiyfakvtnSrWmZdop8WU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VAIfJAiyfakvtnSrWmZdop8WU.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"NPS segments customers into three groups: Promoters, Passives, and Detractors.\"}),/*#__PURE__*/e(\"p\",{children:\"The company's NPS score, calculated based on these categories, ranges from -100 to +100. Higher scores, closer to +100, indicate better customer loyalty. Aggregate NPS scores guide improvements in service, support, and delivery for enhanced customer loyalty and satisfaction.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What advantages does NPS offer?\"})}),/*#__PURE__*/e(\"p\",{children:\"A high NPS predicts business growth, indicating a healthy relationship with customers likely to promote the brand, fuel word-of-mouth, and generate positive growth cycles.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The NPS system empowers businesses to:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understand what they're doing well and the areas for improvement, through follow-up questions as part of the standard NPS survey.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Monitor and measure a metric over time to create internal benchmarks.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Rally the company around one pivotal goal - increased customer enthusiasm.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How is the Net Promoter Score calculated?\"})}),/*#__PURE__*/e(\"p\",{children:\"Calculate your NPS score by subtracting the percentage of Detractors from the percentage of Promoters. For example, if 10% of respondents are detractors, 20% are passers, and 70% are promoters, your NPS score would be 70-10 = 60.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Subtract the percentage of Detractors from the percentage of Promoters to determine your overall NPS.\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/FzEjgrPNGRkLsaBYfqqG1RWApM.png\",srcSet:\"https://framerusercontent.com/images/FzEjgrPNGRkLsaBYfqqG1RWApM.png?scale-down-to=512 512w,https://framerusercontent.com/images/FzEjgrPNGRkLsaBYfqqG1RWApM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FzEjgrPNGRkLsaBYfqqG1RWApM.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Subtract the percentage of Detractors from the percentage of Promoters to determine your overall NPS.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a good Net Promoter Score?\"})}),/*#__PURE__*/e(\"p\",{children:\"The NPS ranges from -100 to +100, with scores above 0 indicating more Promoters than Detractors. Top-tier companies score 70 or higher, but smaller businesses can also achieve high scores.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Scores below 0 mean more Detractors, with a negative NPS indicating a need for improvement. Comparing scores to industry benchmarks helps you interpret NPS more accurately, but when you get a negative score, the business needs serious work to do to reduce the number of unhappy customers.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.xminstitute.com/infographics/infographic-nps-facts-and-figures-2023\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Qualtrics XM Institute\"})}),\" found that NPS scores vary widely by industry, grocery stores average +30, video streaming +29, and consumer payments 6. Scores also differ across age groups and locations, as perceptions of a recommendable experience vary by demographic.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Two types of NPS survey questions and when to use them\"})}),/*#__PURE__*/e(\"p\",{children:\"There are two types of Net Promoter Score (NPS) survey questions for business:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Relational NPS\"})}),/*#__PURE__*/e(\"p\",{children:\"Relational NPS surveys are deployed quarterly or annually. The objective is to regularly measure customer sentiment and grasp their general perception of your company. This data can be used to check the health of customers year-over-year and provide a benchmark for company success.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Transactional NPS\"})}),/*#__PURE__*/e(\"p\",{children:\"Transactional NPS surveys are sent out after the customer interacts with your company (i.e., a purchase or support call). You can use it to understand customer satisfaction at a more granular level and collect feedback on a specific topic. Use both types of NPS surveys to understand your customers at the macro and micro levels.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do you create an NPS Survey?\"})}),/*#__PURE__*/e(\"p\",{children:\"To create effective NPS surveys, utilize NPS software or a Form Builder such as Formo. Here are some common NPS survey questions you can use:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Demographic questions\"})}),/*#__PURE__*/t(\"p\",{children:[\"Begin NPS surveys with basic demographic questions such as age and income to assist with \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/how-web3-user-segmentation-transforms-blockchain-analytics\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"user segmentation\"})}),\" during analysis. Avoid unnecessary questions if the data is already available in CRM or customer databases. Fewer survey questions generally lead to better response rates, especially in privacy-focused Web3.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Net promoter score questions\"})}),/*#__PURE__*/e(\"p\",{children:\"The NPS question is the primary measure of your NPS score. Additional questions aid in data analysis and facilitate follow-up with respondents to address their feedback.\"}),/*#__PURE__*/e(\"img\",{alt:\"The Net Promoter Score questions\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/Pp5KSdKba7UBdUiv6SycKf55xo.png\",srcSet:\"https://framerusercontent.com/images/Pp5KSdKba7UBdUiv6SycKf55xo.png?scale-down-to=512 512w,https://framerusercontent.com/images/Pp5KSdKba7UBdUiv6SycKf55xo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Pp5KSdKba7UBdUiv6SycKf55xo.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The Net Promoter Score questions\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reason why\"})}),/*#__PURE__*/e(\"p\",{children:\"With an open-ended question, ask the customer the reason for their score. This helps you identify the factors that drive Promoters and Detractors in your responses.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Reasons for Net Promoter Score\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/VDfWl1ChCizaFu0b6NwbYlzuFs.png\",srcSet:\"https://framerusercontent.com/images/VDfWl1ChCizaFu0b6NwbYlzuFs.png?scale-down-to=512 512w,https://framerusercontent.com/images/VDfWl1ChCizaFu0b6NwbYlzuFs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VDfWl1ChCizaFu0b6NwbYlzuFs.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Reasons for Net Promoter Score\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How can we make your experience better?\"})}),/*#__PURE__*/e(\"p\",{children:'Ask respondents for suggestions on enhancing their experience, which is useful for closing the feedback loop. Knowing this expedites issue resolution with the customer. Note that in some cases, both questions elicit the same response. For instance, if a low score reason is \"long call waiting times,\" the improvement suggestion would likely involve \"shortening wait times.\"'}),/*#__PURE__*/e(\"img\",{alt:\"Customers can suggest ways to enhance the customer experience\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/YAQDIgk1E7VA10NUmgXTge1zc.png\",srcSet:\"https://framerusercontent.com/images/YAQDIgk1E7VA10NUmgXTge1zc.png?scale-down-to=512 512w,https://framerusercontent.com/images/YAQDIgk1E7VA10NUmgXTge1zc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YAQDIgk1E7VA10NUmgXTge1zc.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Customers can suggest ways to enhance the customer experience\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Permission to follow up with the customer\"})}),/*#__PURE__*/e(\"p\",{children:\"Not everyone is willing to talk about their issues. Depending on how your survey was distributed, you may or may not have that customer\u2019s email or phone number, so remember to ask for consent. Don\u2019t ask for information you already have.\"}),/*#__PURE__*/e(\"img\",{alt:\"Ask for permission to follow up with customers\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/xLKEHfnpYzl4goAQTQkuEE831M.png\",srcSet:\"https://framerusercontent.com/images/xLKEHfnpYzl4goAQTQkuEE831M.png?scale-down-to=512 512w,https://framerusercontent.com/images/xLKEHfnpYzl4goAQTQkuEE831M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xLKEHfnpYzl4goAQTQkuEE831M.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Ask for permission to follow up with customers\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to Run NPS Surveys & Collect Feedback\"})}),/*#__PURE__*/e(\"p\",{children:\"If you're looking to track customer loyalty through NPS, it all starts with collecting feedback at the right time. With Formo, you can easily launch NPS surveys that fit naturally into your user journey.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Website NPS Survey\"})}),/*#__PURE__*/e(\"p\",{children:\"Catch your users in the moment with a quick pop-up or embedded form right on your website. You can trigger NPS surveys on key pages, such as after a purchase, form submission, or just before a user exits the site.\"}),/*#__PURE__*/t(\"p\",{children:[\"Start with the core NPS question:\",/*#__PURE__*/e(\"br\",{}),\"\u201COn a scale from 0 to 10, how likely are you to recommend [your brand] to a friend or colleague?\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"Then follow up with open-ended questions that drive insights:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"For Detractors & Passives (0\u20138)\",/*#__PURE__*/e(\"br\",{}),\" \u201CWe\u2019re sorry to hear that\u2014what can we do to improve your experience?\u201D\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"For Promoters (9\u201310)\",/*#__PURE__*/e(\"br\",{}),\" \u201CAmazing! What\u2019s the main reason for your score?\u201D\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Email NPS Survey\"})}),/*#__PURE__*/e(\"p\",{children:\"Use Formo\u2019s Web3 Forms to send NPS surveys via email after a key milestone, like 15 or 30 days post-purchase or onboarding. While it requires more clicks (open email \u2192 click link \u2192 complete survey), this method gives your customers time to reflect and provide deeper, more thoughtful responses.\"}),/*#__PURE__*/e(\"p\",{children:\"Pro tip: Segment your audience and personalize your message to boost response rates.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to read your NPS results\"})}),/*#__PURE__*/e(\"p\",{children:\"NPS predicts future business growth or decline by measuring the likelihood of future behavior based on customer experience now. Similar to sonar detecting icebergs for course correction, NPS alerts to issues at individual and macro levels.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how to read your NPS results after running the survey and collecting data:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Leverage data segments\"})}),/*#__PURE__*/e(\"p\",{children:\"Initially, focus on collecting NPS data to uncover insights. As you advance, leverage segmentation to analyze scores across various customer segments, such as age, gender, or spending levels. Data segments enhance your understanding and allow tailored approaches for different customer groups.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Monitor performance over time\"})}),/*#__PURE__*/e(\"p\",{children:\"NPS is a real-time metric, but its power lies in tracking trends and fluctuations over time. While high response rates are desirable, only some surveys yield many respondents. Use those with high response rates as benchmarks for future improvement. Once you understand how NPS changes over time, investigate contributing factors to make informed decisions.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Close the loop\"})}),/*#__PURE__*/e(\"p\",{children:\"The value of NPS is more than the score, it's the insights from follow-up questions that also matter. Close the feedback loop with customers to understand their context and reasons for their score. Use one-to-one interviews, follow-up sessions, and other methods to address specific issues, make improvements, and maintain a customer-centric focus.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Net Promoter Score Example\"})}),/*#__PURE__*/t(\"p\",{children:[\"Imagine you're running a Web3 wallet application, and you conduct an NPS \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/13-best-web3-survey-questions-for-testing-your-product\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 survey \"})}),\"with the question: \u201COn a scale of 0 to 10, how likely are you to recommend our wallet to a friend or colleague?\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"You receive 100 responses, segmented as follows:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"60 respondents gave a score of 9 or 10 \u2192 Promoters\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"25 respondents gave a score of 7 or 8 \u2192 Passives\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"15 respondents gave a score between 0 to 6 \u2192 Detractors\"})})]}),/*#__PURE__*/e(\"p\",{children:\"To calculate your NPS:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"% Promoters = 60%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"% Detractors = 15%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"NPS Score = 60 - 15 = +45\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Interpretation:\",/*#__PURE__*/e(\"br\",{}),\"An NPS of +45 is a healthy sign of customer loyalty. While most customers are enthusiastic and willing to promote your product, the 15% of Detractors indicates that some areas still need improvement. You can dig deeper using follow-up questions like \u201CWhat\u2019s the main reason for your score?\u201D to address those concerns.\"]}),/*#__PURE__*/e(\"p\",{children:\"Over time, you can track NPS changes as you implement improvements. For example, shortening wallet load times or improving support might convert some Passives and Detractors into Promoters.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Boost customer loyalty with Formo\u2019s Form Builder\"})}),/*#__PURE__*/t(\"p\",{children:[\"An NPS survey gives a business a quick and familiar way to measure customer satisfaction. Formo\u2019s Form Builder is a marketing tool that empowers brands and creators to uncover valuable insights into customer sentiments, enable informed decisions, and drive \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-is-product-led-growth-definition-strategy-metrics\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product-led growth\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Net Promoter Score data provides clear insights into customer loyalty by identifying Detractors, Passives, and Promoters in your target market. Creating NPS surveys enables businesses to enhance the customer experience, refine service delivery, guide product enhancements, and showcase their commitment to customer satisfaction.\"}),/*#__PURE__*/e(\"p\",{children:\"Further source:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/elevate-web3-surveys-engaging-users-with-nft-rewards\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Elevate Web3 Surveys: Engaging Users with NFT Rewards\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/8-proven-tips-for-building-the-best-anonymous-surveys\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"8 Proven Tips for building the best Anonymous Surveys\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/90-web3-buyer-persona-survey-questions-to-ask-target-users\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"90+ Web3 Buyer Persona Survey Questions to ask target users\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Follow us on \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/company/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn\"})}),\" and \",/*#__PURE__*/e(r,{href:\"https://x.com/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Twitter\"})}),\", and join our \",/*#__PURE__*/e(r,{href:\"https://formo-community.slack.com/ssb/redirect#/shared-invite/email\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"community\"})}),\" to learn how Formo turbocharges growth for leading teams across web3!\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Additional FAQs\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"1. Can NPS be used in Web3 products?\",/*#__PURE__*/e(\"br\",{})]}),\"Yes. NPS works well for Web3 dApps, wallets, or marketplaces, especially when combined with wallet segmentation and onchain behavior.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"2. What\u2019s a typical NPS survey length?\",/*#__PURE__*/e(\"br\",{})]}),\"Keep it short. 1 main rating question plus 1\u20132 open-ended follow-ups. This maximizes response rates.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"3. Is NPS better than CSAT or CES?\",/*#__PURE__*/e(\"br\",{})]}),\"NPS measures long-term loyalty; CSAT measures satisfaction with a specific interaction; CES tracks ease of experience. They complement each other.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"4. How often should I send NPS surveys?\",/*#__PURE__*/e(\"br\",{})]}),\"Use Relational NPS quarterly or biannually, and Transactional NPS right after key customer touchpoints.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"5. Can NPS be anonymous?\",/*#__PURE__*/e(\"br\",{})]}),\"Yes. You can collect NPS data anonymously to encourage honest feedback, especially valuable in privacy-focused or Web3 communities.\"]})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Implementing a churn survey in your product is one of the most effective ways to improve customer retention and satisfaction. While acquiring new customers is important, understanding why existing customers choose to leave is the key to unlocking remarkable growth and profitability. In this blog post, we will learn what churn rates are, see some examples, and learn how to create churn surveys and act on them.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Takeaways:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Churn rate measures how many users cancel or stop using your product over a given period.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"High churn = lost revenue. Tracking churn helps identify issues and improve retention.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Top churn reasons: poor support, wrong pricing, weak product-market fit, and low engagement.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Churn surveys collect feedback at the moment of cancellation to uncover why users leave.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"With Formo\u2019s Form Builder, you can build no-code, in-product churn surveys and analyze responses to act fast and smart.\"})})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is the Churn Rate?\"})}),/*#__PURE__*/t(\"p\",{children:[\"The churn rate is a \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/10-critical-web3-product-metrics-to-track-at-launch\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"web3 product metric\"})}),\" that measures the percentage of customers or subscribers who cancel or do not renew their subscriptions with a company over a specific period, such as a month or a year.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"While it\u2019s normal to have some customer churn as part of the business cycle, having a high churn rate is detrimental to your business. Calculating the churn rate enables you to identify the causes of churn and take corrective actions to prevent excessive churn.\"}),/*#__PURE__*/e(\"img\",{alt:\"Calculating the churn rate helps pinpoint the reasons for customer attrition and implement retention strategies.\",className:\"framer-image\",height:\"462\",src:\"https://framerusercontent.com/images/GXNi1mV9s5S53GvLAe788tdeqI.png\",srcSet:\"https://framerusercontent.com/images/GXNi1mV9s5S53GvLAe788tdeqI.png?scale-down-to=512 512w,https://framerusercontent.com/images/GXNi1mV9s5S53GvLAe788tdeqI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GXNi1mV9s5S53GvLAe788tdeqI.png 1600w\",style:{aspectRatio:\"1600 / 925\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Calculating the churn rate helps pinpoint the reasons for customer attrition and implement retention strategies.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Customer Churn Formula\"})}),/*#__PURE__*/e(\"p\",{children:\"Calculating your churn rate is critical for success. Before diving in, here are three key factors to consider:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The time period can be monthly, quarterly, or annually.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The number of customers you had at the beginning of that time period.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The number of customers you lost or churned over that time period.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can calculate your churn rate using the formula: (Lost Customers during Time Period \\xf7 Total Customers at Start of period) x 100.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Calculating the Churn Rate using the formula\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/qtEnC85G1LoGVRGXKESSY9ekow.png\",srcSet:\"https://framerusercontent.com/images/qtEnC85G1LoGVRGXKESSY9ekow.png?scale-down-to=512 512w,https://framerusercontent.com/images/qtEnC85G1LoGVRGXKESSY9ekow.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qtEnC85G1LoGVRGXKESSY9ekow.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Calculating the Churn Rate using the formula\"}),/*#__PURE__*/e(\"p\",{children:\"To help you understand the formula for calculating the churn rate, let's consider an example. Suppose we had 100 customers at the beginning of a quarter, and we lost seven of them by the end of that same quarter. Applying the formula (7/100 x 100), your customer churn rate would be 7%. Reducing the customer churn rate will lead to improved revenue stability, increased customer lifetime value, and boosted revenue.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"There is no single magic number that applies to all businesses and industries. The acceptable churn rate varies depending on the business and industry. In most industries, a rate of 2-8% is considered good or at least acceptable.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Most common reasons behind high churn rates\"})}),/*#__PURE__*/e(\"p\",{children:\"Although there are many different reasons for customer churn, the following are the most common:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Poor customer service\"})}),/*#__PURE__*/e(\"p\",{children:\"If your customers do not receive enough support when they encounter an issue or a question, they are more likely to turn to your competitors. Brands have to provide excellent customer service not only to new customers but also to loyal ones.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lack of customer understanding\"})}),/*#__PURE__*/e(\"p\",{children:\"As your customers' needs and preferences may change over time, businesses need to stay up-to-date with the latest trends by regularly asking for product feedback. Customer surveys help you better understand your customers' requirements and adjust your products and services accordingly.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Brands need to listen carefully to customer feedback and expectations to reduce the churn rate and build better products.\",className:\"framer-image\",height:\"535\",src:\"https://framerusercontent.com/images/sSrGbL5clbfpA6xknOgZMWW2bg.png\",srcSet:\"https://framerusercontent.com/images/sSrGbL5clbfpA6xknOgZMWW2bg.png?scale-down-to=512 512w,https://framerusercontent.com/images/sSrGbL5clbfpA6xknOgZMWW2bg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sSrGbL5clbfpA6xknOgZMWW2bg.png 1600w\",style:{aspectRatio:\"1600 / 1070\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Brands need to listen carefully to customer feedback and expectations to reduce the churn rate and build better products.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lack of pricing optimization\"})}),/*#__PURE__*/e(\"p\",{children:\"If your prices are too high, your customers may seek cheaper alternatives, leading to churn. Therefore, it is vital to ensure your pricing strategy aligns with your customers' expectations.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Poor product-market fit\"})}),/*#__PURE__*/t(\"p\",{children:[\"If your products do not cater to your audience's needs and preferences, or if you are targeting the wrong audience, then your churn rate will increase. To prevent high churn, create a product roadmap and collect feedback to ensure your products and services align with customers' needs and achieve your \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/what-is-product-market-fit-12-metrics-to-measure-it\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product-market fit.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lack of engagement\"})}),/*#__PURE__*/e(\"p\",{children:\"Customers who use your product/service sparingly will likely churn. Therefore, it is crucial to engage your users to reduce churn. To increase engagement and decrease churn, implement marketing strategies such as offering cross-channel messaging, providing personalized customer experiences, and ensuring consistent after-sales care.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to create effective churn surveys\"})}),/*#__PURE__*/e(\"p\",{children:\"High churn poses challenges to a company's growth. Proactively addressing customer satisfaction is pivotal for maintaining and enhancing company expansion. In this context, churn surveys are invaluable.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are Churn surveys?\"})}),/*#__PURE__*/e(\"p\",{children:\"Churn surveys are a type of micro-survey sent to customers who have decided to cancel or downgrade their subscription plan. The purpose of churn surveys is to collect valuable feedback and discover insights into customer dissatisfaction. Armed with this information, companies can take action to improve the user experience and products to reduce the churn rate.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Churn surveys help brands prevent churn before users take action by collecting insightful feedback on customer issues.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What churn survey questions are used to collect feedback?\"})}),/*#__PURE__*/e(\"p\",{children:\"Asking long-form questions may be great for collecting user sentiment, but it's not ideal for keeping a customer from churning. Instead, churn surveys should be designed to look like a natural part of the canceling process, without adding any unnecessary friction. Typically, there are three kinds of questions to ask within a churn survey.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. Multiple-choice questions:\"}),' These questions are commonly used as they require minimal effort from users and allow for automated responses based on given answers. For example, \"What is the main reason for you canceling your account?\" or \"Why did you decide to cancel your subscription?\" or \"What made you cancel your account?\".']}),/*#__PURE__*/e(\"img\",{alt:\"Example of Multiple-choice Questions\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/YJuGRuLRCiXupuTHbYKyumtpxoI.png\",srcSet:\"https://framerusercontent.com/images/YJuGRuLRCiXupuTHbYKyumtpxoI.png?scale-down-to=512 512w,https://framerusercontent.com/images/YJuGRuLRCiXupuTHbYKyumtpxoI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YJuGRuLRCiXupuTHbYKyumtpxoI.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Example of Multiple-choice Questions\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2. Open-ended question: \"}),\"Open-ended questions discover why users are churning and reduce churn by improving the product and experience. The questions can be the same as in the multiple-choice survey, but this time users can provide reasons using their own words.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Example of Open-Ended Question\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/AzYsCK1k6lgFIpWIrrQFq2lus.png\",srcSet:\"https://framerusercontent.com/images/AzYsCK1k6lgFIpWIrrQFq2lus.png?scale-down-to=512 512w,https://framerusercontent.com/images/AzYsCK1k6lgFIpWIrrQFq2lus.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/AzYsCK1k6lgFIpWIrrQFq2lus.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Example of Open-Ended Question\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3. Mixed questions: \"}),\"This option is a combination of the previous two survey types - add a response box under the multiple-choice question. Make sure mixed questions are optional, as your main goal is to collect answers to the multiple-choice question.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Example of Mixed Questions\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/4eDilmDsKhNUu3tW28Kp8fipUM.png\",srcSet:\"https://framerusercontent.com/images/4eDilmDsKhNUu3tW28Kp8fipUM.png?scale-down-to=512 512w,https://framerusercontent.com/images/4eDilmDsKhNUu3tW28Kp8fipUM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4eDilmDsKhNUu3tW28Kp8fipUM.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Example of Mixed Questions\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How can I create a churn survey?\"})}),/*#__PURE__*/t(\"p\",{children:[\"To create a customer churn survey, you can either code it inside your product or use a no-code tool such as Formo to build it. Formo allows you to collect and analyze responses - all in one place. With Formo\u2019s \",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/5-things-web3-form-builders-can-do-that-google-forms-can-t\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Web3 Form Builder,\"})}),\" you can:\\xa0\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build in-app churn surveys without coding.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customize surveys for your brand.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automate responses based on answers.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Test different surveys to understand which has the highest engagement.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Analyze survey responses over time\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to manage your Churn Rate\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. Analyze to improve customer service:\"}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Use customer churn as an opportunity to learn why users are leaving. Analyzing the churn rate provides valuable insights to better enhance customer support performance, compare your product and service against competitors, and improve the customer experience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Revamp the onboarding process:\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Enhance your onboarding process to reduce the churn rate during the customer sign-up step. Provide a welcoming experience, offer personalized onboarding, and create educational content to help customers derive maximum value from your products.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Track churn rate regularly:\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Continuously monitor your rate to identify trends, patterns, and areas for improvement. Regular tracking allows you to stay proactive in addressing the churn rate and implementing strategies to reduce it over time.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Monitoring enables you to proactively manage churn rates and implement effective strategies.\",className:\"framer-image\",height:\"147\",src:\"https://framerusercontent.com/images/tVB7gRXvIVhkn8WqI7EygaqlE.png\",srcSet:\"https://framerusercontent.com/images/tVB7gRXvIVhkn8WqI7EygaqlE.png?scale-down-to=512 512w,https://framerusercontent.com/images/tVB7gRXvIVhkn8WqI7EygaqlE.png 617w\",style:{aspectRatio:\"617 / 295\"},width:\"308\"}),/*#__PURE__*/e(\"p\",{children:\"Monitoring enables you to proactively manage churn rates and implement effective strategies.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Segment customers for analysis:\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Conduct cohort analysis by segmenting customers based on different criteria like age, subscription length, or usage patterns. Analytics helps you understand how different customer groups behave and churn, enabling targeted strategies to reduce the churn rate effectively.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"5. Focus on customer retention:\"}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Develop strategies to enhance retention, such as loyalty programs, personalized communication, and proactive customer support. Building strong relationships with customers increases loyalty and reduces churn rates.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Drive better retention with Formo\u2019s Form Builder\"})}),/*#__PURE__*/e(\"p\",{children:\"The most effective approach to reducing churn is to focus on enhancing the customer experience. Formo's Form Builder is a comprehensive customer experience solution designed to help Web3 brands conduct surveys. Formo empowers brands and creators to understand in-depth insights into their customers, providing delightful experiences that come with lower churn and foster greater long-term loyalty.\"}),/*#__PURE__*/e(\"img\",{alt:\"Build better products and enhance customer loyalty with Formo\u2019s Form Builder\",className:\"framer-image\",height:\"499\",src:\"https://framerusercontent.com/images/zDdLVfP0g1Kjmv01BXv8zPa76Sw.png\",srcSet:\"https://framerusercontent.com/images/zDdLVfP0g1Kjmv01BXv8zPa76Sw.png?scale-down-to=512 512w,https://framerusercontent.com/images/zDdLVfP0g1Kjmv01BXv8zPa76Sw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zDdLVfP0g1Kjmv01BXv8zPa76Sw.png 1600w\",style:{aspectRatio:\"1600 / 998\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Build better products and enhance customer loyalty with Formo\u2019s Form Builder\"}),/*#__PURE__*/e(\"p\",{children:\"No company is immune to churn. Proactively conducting a well-structured churn survey enables brands to uncover valuable insights into the reasons why customers leave, behind high churn rates. Formo makes it easy to plan your next survey to prevent future churn.\"}),/*#__PURE__*/e(\"p\",{children:\"Further sources:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/8-proven-tips-for-building-the-best-anonymous-surveys\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"8 Proven Tips for building the best Anonymous Surveys\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/90-web3-buyer-persona-survey-questions-to-ask-target-users\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"90+ Web3 Buyer Persona Survey Questions to ask target users\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(r,{href:\"https://formo.so/blog/elevate-web3-surveys-engaging-users-with-nft-rewards\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Elevate Web3 Surveys: Engaging Users with NFT Rewards\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Follow us on \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/company/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LinkedIn\"})}),\" and \",/*#__PURE__*/e(r,{href:\"https://x.com/getformo\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Twitter\"})}),\", and join our \",/*#__PURE__*/e(r,{href:\"https://formo-community.slack.com/ssb/redirect#/shared-invite/email\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"community\"})}),\". Get the insights you need to drive measurable growth.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Additional FAQs\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"1. What is churn rate and why does it matter?\",/*#__PURE__*/e(\"br\",{})]}),\"Churn rate is the % of customers who leave during a set time. It's critical for understanding retention and product performance.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"2. How do I calculate the churn rate?\",/*#__PURE__*/e(\"br\",{})]}),\" Use this churn formula:\",/*#__PURE__*/e(\"br\",{}),\" \",/*#__PURE__*/e(\"strong\",{children:\"(Lost Customers \\xf7 Customers at Start of Period) \\xd7 100\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"3. What causes high churn in Web3 products?\",/*#__PURE__*/e(\"br\",{})]}),\"Common reasons for high churn: poor support, unclear pricing, low engagement, bad onboarding, or misaligned product-market fit.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"4. What should a churn survey include?\",/*#__PURE__*/e(\"br\",{})]}),\"Use multiple-choice, open-ended, or mixed questions to ask why a user is leaving. Keep it short and part of the cancellation flow.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"5. How can Formo help reduce churn?\",/*#__PURE__*/e(\"br\",{})]}),\"Formo lets you create churn surveys in minutes\u2014no code needed. Collect real-time feedback, automate responses, and turn insights into action.\"]})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Google Forms is the most well-known platform for online surveys due to its simplicity and integration with the Google ecosystem. As Web3 grows, more and more teams need advanced features to work with Web3 data. In this blog post, we'll explore the limitations of Google Forms and learn more about some Google Form alternatives in Web3.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Key Takeaways:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Google Forms lacks wallet and token verification, making it unsuitable for Web3.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Web3 teams need tools that can collect and verify onchain data.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Formo provides wallet analytics, token gating, and social verification.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are Google Forms?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.google.com/forms/about/\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Forms\"})}),\" is a popular form creator that offers a user-friendly interface for crafting different types of forms, surveys, and questionnaires. Google Forms are developed by Google, accessible to anyone who has a Google account. It is a basic platform for those looking to collect simple information and Web2 data.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Use cases for Google Forms\"})}),/*#__PURE__*/e(\"p\",{children:\"Individual users use Google Forms for these common purposes:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Surveys: Gathering views, feedback, or reactions through surveys.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Event Sign-ups: Organizing registrations for events or online seminars.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Online Examinations: Designing online quizzes for education and onboarding.\\xa0\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Information Collecting: Getting information from participants on diverse subjects.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Limitations of Google Forms\"})}),/*#__PURE__*/e(\"p\",{children:\"Google Forms has its limitations: it may not align with the needs of Web3 teams to engage customers and uncover onchain insights.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Google Forms does not support advanced features such as verifying wallets for Web3 businesses and token gating\",className:\"framer-image\",height:\"795\",src:\"https://framerusercontent.com/images/fvFGddkQmS42s0tuadWz0CKGp8.png\",srcSet:\"https://framerusercontent.com/images/fvFGddkQmS42s0tuadWz0CKGp8.png?scale-down-to=512 512w,https://framerusercontent.com/images/fvFGddkQmS42s0tuadWz0CKGp8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fvFGddkQmS42s0tuadWz0CKGp8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/fvFGddkQmS42s0tuadWz0CKGp8.png 2836w\",style:{aspectRatio:\"2836 / 1590\"},width:\"1418\"}),/*#__PURE__*/e(\"p\",{children:\"Google Forms does not support advanced features such as verifying wallets for Web3 businesses and token gating\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lack of Customization: Google Forms provides only basic customization options, making it difficult to match the form's design with your branding.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"No Wallet Verification feature: Google Forms doesn\u2019t support validating and verifying wallet ownership. When accepting wallet addresses as inputs, you may get invalid wallet addresses.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"No\",/*#__PURE__*/e(r,{href:\"https://formo.so/blog/token-gated-forms-use-cases-and-how-to-get-started\",motionChild:!0,nodeId:\"beH60saVD\",openInNewTab:!1,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" Token Gating\"})}),\" feature: Google Forms doesn\u2019t support checking for wallet or token ownership. Without the support of onchain data and access checks, you can\u2019t create token-gated forms for your onchain community.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Missing Wallet Analytics: Who is the user behind the address? What wallet are they using? 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Get the insights you need to drive measurable growth.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Additional FAQs\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"1. Why isn\u2019t Google Forms suitable for Web3?\",/*#__PURE__*/e(\"br\",{})]}),\"Google Forms lacks web3 features such as wallet verification, token gating, and onchain analytics.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"2. What is a Web3 form builder?\",/*#__PURE__*/e(\"br\",{})]}),\"A Web3 form builder collects both onchain and offchain data, enabling secure, wallet interactions with users.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"3. 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