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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType, Link } from \"framer\";\nimport * as React from \"react\";\nconst addImageAlt = (image, alt) => {\n  if (!image || typeof image !== \"object\") {\n    return;\n  }\n  return {\n    ...image,\n    alt\n  };\n}; /**\n   * @framerRecordIdKey id\n   * @framerSlug QKNn6WEzK\n   * @framerEnumToDisplayNameUtils 2\n   * @framerData\n   */\nconst data = [{\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/5Vt9QnNRdc69tBEho4TSSjqB4.jpg\",\n    srcSet: \"https://framerusercontent.com/images/5Vt9QnNRdc69tBEho4TSSjqB4.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/5Vt9QnNRdc69tBEho4TSSjqB4.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/5Vt9QnNRdc69tBEho4TSSjqB4.jpg?scale-down-to=2048 2048w, https://framerusercontent.com/images/5Vt9QnNRdc69tBEho4TSSjqB4.jpg 2800w\"\n  }, \"\"),\n  cNIqXUrWN: \"How Momofuku Used Intelligems to Test Their Black Friday Offer\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Key Goals\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"A/B test different gift-with-purchase and other AOV-boosting offers\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Expose only a subsegment of traffic to the test through a targeted email campaign\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Showcase discounts on-site to boost offer effectiveness\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Launch the test quickly and without significant dev work\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context and Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Momofuku Goods is a line of restaurant-grade pantry essentials founded by David Chang, Marguerite Mariscal, and the team behind Momofuku. Products include its Chili Crunches, air-dried noodles, sauces and Seasoned Salts, all of which can be found in more than 2,000 doors nationwide, as well as retailers online.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Momofuku runs seasonal promotions and wanted to test various offers ahead of Black Friday, a major sales period for the brand.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Challenge\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Historically, Momofuku Goods had tried various holiday offers to boost AOV. Choosing the optimal offer had been difficult, however, because comparing offers run over different time periods was unreliable. Did one offer outperform another because it really resonated better with customers or was the difference attributable to something else like a recent review or ad? The team knew that only a true A/B test could answer this question and looked for a solution that could split traffic in real-time to ensure reliable results.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The integration had to be low-code with no major dev work and had to work seamlessly with their existing store theme. To give each offer a chance to succeed, the offers had to be showcased visibly on-site, including in the banner and through a progress bar in the cart.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Because this was only a testing ground for the Black Friday offer, the test had to be limited to only a small segment of VIP customers and direct site traffic could not see the offers being tested.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Intelligems Solution\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With Intelligems Campaigns, the Company was able to quickly set up a test that customers could only access through a customized link. When users came to the site through this link, they would randomly be placed in a test group and get one of the offers Momofuku Goods was testing.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Here are the steps they followed:\\uFEFF\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"1. Create the campaigns and test in Intelligems\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Flexibility in creating offers, including ability to add a free shipping message, a gift with purchase, and give a discount when cart thresholds are reached.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,KKjCB34KUw6uvypDe3zZQHrK2TU.png\",\n      \"data-framer-height\": \"1340\",\n      \"data-framer-width\": \"1226\",\n      height: \"670\",\n      src: \"https://framerusercontent.com/images/KKjCB34KUw6uvypDe3zZQHrK2TU.png\",\n      style: {\n        aspectRatio: \"1226 / 1340\"\n      },\n      width: \"613\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF2. Add Intelligems Campaign links to emails\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Within Klaviyo, the team was able to easily add the Intelligems-generated links that unlocked the test for recipients of the promotion email.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,4EJeNnHt7eAhnjERXyp1UFRvLoM.png\",\n      \"data-framer-height\": \"498\",\n      \"data-framer-width\": \"1339\",\n      height: \"249\",\n      src: \"https://framerusercontent.com/images/4EJeNnHt7eAhnjERXyp1UFRvLoM.png\",\n      style: {\n        aspectRatio: \"1339 / 498\"\n      },\n      width: \"669\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"3. Design the on-site experience\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Company leveraged Intelligems\u2019 out-of-the-box tools to advertise the discount only to customers that came to the site through the link in the targeted email. These customers saw a banner and an in-cart progress bar that showcased the offer.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,tcc5FKnCgpiFSpw4WnKSN5cHL8s.png\",\n      \"data-framer-height\": \"1246\",\n      \"data-framer-width\": \"1426\",\n      height: \"623\",\n      src: \"https://framerusercontent.com/images/tcc5FKnCgpiFSpw4WnKSN5cHL8s.png\",\n      style: {\n        aspectRatio: \"1426 / 1246\"\n      },\n      width: \"713\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF4. Update the checkout script\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After the campaign is created, a small change to checkout scripts (or a discount function for non-Shopify customers) is often required. The script was automatically generated by Intelligems and was ready to copy and paste as soon as the campaign was saved! The checkout script ensures that visitors get the correct discount at checkout.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"5. Launch the test\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After launching the test in the Intelligems dashboard and sending the emails to the target email list, the test was live. The Company utilized Intelligems\u2019s A/B testing tools to compare the performance of the offers. \\uFEFF\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The Momofuku Goods team was able to track this performance real-time in the Intelligems Analytics Dashboard. Intelligems\u2019 analytics made it easy to compare profit generated by each test group and discover that the winning offer outperformed the next-best by \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"28%!\"\n      })]\n    })]\n  }),\n  gWG_7bpYP: \"Momofuku used Intelligems to test 5 different offers and gained confidence that they could maximize profit going into the busy holiday period.\",\n  id: \"nbdthupAg\",\n  QKNn6WEzK: \"how-momofuku-used-intelligems-to-test-their-black-friday-offer\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/9mE7vOsPiAv2NWWo5rM8mfgK8.jpg\",\n    srcSet: \"https://framerusercontent.com/images/9mE7vOsPiAv2NWWo5rM8mfgK8.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/9mE7vOsPiAv2NWWo5rM8mfgK8.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/9mE7vOsPiAv2NWWo5rM8mfgK8.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"How Branch got 2X+ more from their abandoned cart flow\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,bEzZwant55IIO5l3Dth9m7sP0.png\",\n      \"data-framer-height\": \"624\",\n      \"data-framer-width\": \"780\",\n      height: \"312\",\n      src: \"https://framerusercontent.com/images/bEzZwant55IIO5l3Dth9m7sP0.png\",\n      style: {\n        aspectRatio: \"780 / 624\"\n      },\n      width: \"390\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Key Goals\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Maximize contribution margin\"\n          }), \" in their Abandoned Cart flow\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Run a full AB test\"\n          }), \" on their flow and offers to measure the impact\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Prevent coupon code leakage\"\n          }), \" by avoiding the use of broad discount codes\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Increase conversion rate\"\n          }), \" on the offer by providing a seamless on-site experience for customers who receive the offer\"]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [/*#__PURE__*/_jsx(\"strong\", {\n            children: \"Limit downside\"\n          }), \" by capping the amount that a discount could be\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context & Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Branch Furniture is a NYC-based furniture brand that runs on Shopify Plus. Founded in 2019 to provide office furniture at a reasonable price point, the team had to execute a full pivot when COVID hit - their B2B model of selling to offices would no longer work, so they shifted to a DTC model. In the last 4 years, they\u2019ve had tremendous growth and offer the best value ergonomic chairs and standing desks on the market today. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With products ranging from $250 - $800, customers often take a bit of time to consider their purchase and shop around. For the last several years, Branch has used an Abandoned Cart flow in Klaviyo to nudge these shoppers over the line to purchase. The flow offers a discount to customers who started a checkout but did not order, sending them an email after a day of inactivity.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Challenge\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The team at Branch has always \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"wondered what the best offer is for these emails.\"\n      }), \" It\u2019s a difficult question to answer because there are a lot of competing considerations. For example:\\uFEFF\"]\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"A higher discount may increase the conversion rate and total revenue, but did that extra discount cut too much into contribution margins?\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Would a % off or a $ off offer be more appealing to customers?\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"If it\u2019s a % off offer, how do we prevent this from being used on massive orders to limit financial exposure? (e.g., 10% off a $8,000 cart is pretty painful)\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"How do we know if these discounts are generating true incremental purchases vs. pulling forward purchases that would have happened anyway?\\uFEFF\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"They had recently built out a tiered flow in Klaviyo. For carts under $200, they would offer no discount; for carts between $200 - $500, they would offer $10 off; and for carts over $500 they would offer $20 off. This system was good at limiting exposure to very high discounts, but the team was worried that it wasn\u2019t appealing enough to get customers to convert. \\uFEFFThey wanted to AB test some different options but didn\u2019t know how they would track all of the data.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"How Intelligems Campaigns Plugged In\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With Intelligems Campaigns, the team at Branch was able to set up a split AB test where they experimented with different discount offers, and tracked the resulting impact on conversion rate, revenue, and profitability.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\\uFEFFHere\u2019s how they went about it:\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"1. Designing the test & the offers in Intelligems\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"First, the team had to decide on what discounts they wanted to test. They settled on trying a blanket 5% and a \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"10%\"\n      }), \" discount. The hypothesis was that the % off deals would be more attractive to customers. Traffic was to be split evenly across the groups.\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\\uFEFFThere was one issue - a % off deal could get very expensive on larger carts. E.g, that 10% off could be worth $200 if someone was ordering 7 chairs. Shopify doesn\u2019t have the ability to \u201Ccap\u201D the discount amount, but with Intelligems\u2019 customization abilities, Branch was able to set up these offers so that they had a maximum discount amount of $100** - protecting their downside.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"2. Setting up the on-site experience for customers who get the campaign\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Intelligems Campaigns gives teams the ability to \u201Cunlock\u201D certain on-site experiences when they access an offer, leading to higher conversion rates. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The team at Branch used this tool to set up 2 personalizations for customers who received the abandoned cart offer:\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,BhLm8W5YB451Ht9MUNDVBvlnmo.png\",\n      \"data-framer-height\": \"814\",\n      \"data-framer-width\": \"1440\",\n      height: \"407\",\n      src: \"https://framerusercontent.com/images/BhLm8W5YB451Ht9MUNDVBvlnmo.png\",\n      style: {\n        aspectRatio: \"1440 / 814\"\n      },\n      width: \"720\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"3. Generating a link for the offer - no more coupon codes!\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In the Intelligems Campaigns dashboard, the team was able to generate a link that \u201Cunlocked\u201D the offer for targeted customers if they click on it. This would go into the email flows - no need to generate coupon codes, or for customers to remember the code that was sent to them in their email.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"4. Setting up the Emails in Klaviyo\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Branch & Intelligems teams worked together to set up this test in Klaviyo. While the Branch team updated the creative in the emails to match the new offers, the Intelligems team set up the integration with Klaviyo so that the correct set of emails would be sent to each test group. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Then the Branch team put the Intelligems Campaigns links into each corresponding email and things were good to go!\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"5. Launching and running the test\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After pressing \u201Cgo\u201D in the Intelligems dashboard, the test started running. As a customer lands on the site, they would be sorted into one of the 3 test groups. If they abandoned a checkout, they would receive the corresponding email flow, which contained the Intelligems Campaign Link that then unlocked their offer. \\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Branch team was able to track the test in real time on the Intelligems Analytics Dashboard.\"\n    })]\n  }),\n  gWG_7bpYP: \"By plugging Intelligems Campaigns into their abandoned cart flow, Branch was able to test the incrementality of different offers and ensure they were maximizing profit and conversion\",\n  id: \"P5IT485g2\",\n  QKNn6WEzK: \"how-branch-got-2x-more-from-their-abandoned-cart-flow\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/nK7H88W8kHliuPplCB5s71saPo.jpg\",\n    srcSet: \"https://framerusercontent.com/images/nK7H88W8kHliuPplCB5s71saPo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/nK7H88W8kHliuPplCB5s71saPo.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/nK7H88W8kHliuPplCB5s71saPo.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"Boost your profit through price testing\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context & Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Animalhouse Fitness started with a simple question - \u201Cwhat if you could lift dumbbells with your feet?\u201D After 3 years of development, the team released their MonkeyFeet product in October 2020, unlocking all new sorts of leg workouts for people in any environment - no crazy expensive machines required.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The brand saw explosive growth in its first year and a half, selling hundreds of thousands of units. The team kept up with the growth, and focused on ways to make the product and engineering even better, such as coming out with their own dumbbell set.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"But there was a nagging question - could our pricing be better? Would we make more profit at a different price point?\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The team initially tried price testing with Google Optimize, but realized there was a high level-of-effort involved, and decided to look for a dedicated Shopify Price Testing tool.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Animalhouse team decided to work with Intelligems in part because of Intelligems\u2019 ability to flexibly support their brand\u2019s needs - for example, excluding US traffic from the test, or properly including bundle in the test.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Test Design\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The team wanted to try a range of price points on their core product - the MonkeyFeet. They decided to try $74.95 (the control group), $79.95, $84.95, and $89.95 - with 25% of traffic being sent to each group. There are several bundles that include the MonkeyFeet, and these were adjusted accordingly with increments of $5.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Since Animalhouse is on Shopify Plus, no products were duplicated and the product catalog stayed the same.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\\uFEFFIt took about 2 days to go from installing the app to having the test ready to go. The Intelligems team supported the integration and QA - a high standard here ensured that the best possible data would be received.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"\\uFEFFIntelligems was able to integrate with PageFly, Shipbob, and other tools to make sure that customers would see a consistent price regardless of their path through the store.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Price Test Results\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,qx5IwwWpVCNtCU4XlvJAYigsgM.png\",\n      \"data-framer-height\": \"1262\",\n      \"data-framer-width\": \"1418\",\n      height: \"631\",\n      src: \"https://framerusercontent.com/images/qx5IwwWpVCNtCU4XlvJAYigsgM.png\",\n      style: {\n        aspectRatio: \"1418 / 1262\"\n      },\n      width: \"709\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After about a month, the Animalhouse team had enough data to make a decision - it turned out that raising prices $5 to $79.95 increased profits by ~2.2% while keeping revenue the same.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Unsurprisingly, conversion rate declined as the price got higher, while AOV increased as price got higher. That $79.95 was the \u201Csweet spot\u201D where the increased margin per order made up for the loss in overall conversion rate.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"And, since there were 4 data points being tested, we could really see price elasticity at play - which will be helpful knowledge as the Animalhouse brand continues to evolve.\"\n    })]\n  }),\n  gWG_7bpYP: \"How Animalhouse Fitness boosted profit through price testing\",\n  id: \"hpFBslqCp\",\n  QKNn6WEzK: \"boost-your-profit-through-price-testing\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/WXo0fYwIMrhBubx20XzNkPhsg.jpg\",\n    srcSet: \"https://framerusercontent.com/images/WXo0fYwIMrhBubx20XzNkPhsg.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/WXo0fYwIMrhBubx20XzNkPhsg.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/WXo0fYwIMrhBubx20XzNkPhsg.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"Boost AOV by upping your free shipping threshold\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,FTX4mo90QKOFDS6WiwtNyiPYVYY.png\",\n      \"data-framer-height\": \"640\",\n      \"data-framer-width\": \"780\",\n      height: \"320\",\n      src: \"https://framerusercontent.com/images/FTX4mo90QKOFDS6WiwtNyiPYVYY.png\",\n      style: {\n        aspectRatio: \"780 / 640\"\n      },\n      width: \"390\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"About\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When this sports equipment brand came to Intelligems, they were just weeks away from the peak season. Like many, they were experiencing rapidly increasing pressure on margins due to rising shipping costs. The brand was looking for a way to boost average order value (AOV) and combat margin pressures heading into their busy season.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Challenge\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Working with Intelligems, this brand identify one component of their site as a stand out potential opportunity for driving margin improvements and AOV. The brand had an ingoing AOV of $650, but offered free shipping for all order over $100 - this resulted in nearly all (>85% of orders) receiving free shipping. The brand wanted to see how customers behavior and their bottom line would react to a higher shipping threshold.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Intelligems Solution\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The brand decided to use Intelligems in order to find a surefire answer to that question: would increasing their free shipping threshold boost margins and AOV, or was free shipping so key to the brand that their conversion rates would be damaged? A split test allowed them to find a scientific, unbiased answer in a way that was non-disruptive to customers.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"They set up an A/B test, testing a $100 free shipping threshold (control) vs. a $500 free shipping threshold. Using intelligems they were able to split traffic to their site in real time, directing 50% of site visitors to each group. During the test, Intelligems updated the shipping rates on the back end (showing the correct rate for a given test group at checkout), as well as on the front end (updating the merchandising of the shipping offer by dynamically replacing any text related to the free shipping threshold on site).\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Results\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Updating the free shipping offer to apply to orders over $500 worked exactly as they hoped, and the test results proved that. The brand saw that the $500 free shipping threshold resulted in a boost to AOV with no impact to conversion.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The higher threshold ($500) increased AOV in two ways:\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"They saw higher product revenue per order in the test group as people reached to get the threshold and distribution of orders shifted toward more products / higher order values\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Shipping revenue increased since the higher free shipping threshold resulted in fewer orders receiving free shipping.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The test showed that increasing their free shipping threshold could bring the brand a ~6% increase in AOV and ~12% increase in revenue per site visitor!\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,UN5N1OOhXoScQbFUFYapuS3O7k.png\",\n      \"data-framer-height\": \"828\",\n      \"data-framer-width\": \"1392\",\n      height: \"414\",\n      src: \"https://framerusercontent.com/images/UN5N1OOhXoScQbFUFYapuS3O7k.png\",\n      style: {\n        aspectRatio: \"1392 / 828\"\n      },\n      width: \"696\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,b1GAeLpXVsBeh8KzIXJsLM0GKqk.png\",\n      \"data-framer-height\": \"764\",\n      \"data-framer-width\": \"962\",\n      height: \"382\",\n      src: \"https://framerusercontent.com/images/b1GAeLpXVsBeh8KzIXJsLM0GKqk.png\",\n      style: {\n        aspectRatio: \"962 / 764\"\n      },\n      width: \"481\"\n    })]\n  }),\n  gWG_7bpYP: \"This customer boosted AOV and revenue per site visitor by increasing their free shipping threshold\",\n  id: \"sittrUXFv\",\n  QKNn6WEzK: \"boost-aov-by-upping-your-free-shipping-threshold\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/fNWSbbh0thqUqVm3FciLpR7YHTg.jpg\",\n    srcSet: \"https://framerusercontent.com/images/fNWSbbh0thqUqVm3FciLpR7YHTg.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/fNWSbbh0thqUqVm3FciLpR7YHTg.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/fNWSbbh0thqUqVm3FciLpR7YHTg.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"Boost conversions & revenue with price decreases\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,8tI1V95B6UAq6onQnmFg8Br2L60.png\",\n      \"data-framer-height\": \"362\",\n      \"data-framer-width\": \"782\",\n      height: \"181\",\n      src: \"https://framerusercontent.com/images/8tI1V95B6UAq6onQnmFg8Br2L60.png\",\n      style: {\n        aspectRatio: \"782 / 362\"\n      },\n      width: \"391\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Sheets & Giggles sells naturally cooling sheets made from eucalyptus fibers that are significantly more eco-friendly to produce than cotton, using 95% less water and 30% less energy in the manufacturing process! The company\u2019s brand is light and humorous (bet you could've guessed it from their name), and they\u2019ve won in their market by providing an exceptional quality product at a very competitive price through their Shopify store.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Experimentation is core to the brand, so when CEO Colin McIntosh heard about Intelligems, he was immediately interested! On testing and experimentation he says:\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"code\", {\n        children: \"\u201CExperimentation is super crucial to us and now we do price testing constantly across our products. And the best part about price testing is a lot of times you launch a new product, it\u02BCs a little bit finger to the wind. You\u02BCre doing competitive analysis, you\u02BCre looking at your competitors, and then you\u02BCre seeing what you can charge. Experimentation will be more important as we\u02BCre coming out with a bunch of new product lines this year.\u201D\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"code\", {\n        children: \"CEO, Sheet's & Giggles, Colin McIntosh\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Goals\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The first several years of Sheets & Giggles were all about finding product market fit, perfecting the product, optimizing the website, and finding a customer base and the channels to reach them. With some new funding in hand, the team wanted to focus on nailing the company\u2019s \u201Ceconomic engine\u201D - and a big question was \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"\u201Care we priced correctly?\u201D\"\n      }), \"\\uFEFF\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With that broad focus, the first tests were broad in scope as well - looking at several price points (both higher and lower) across several products. The first several tests were focused on a wide swath of products - all of the core sheets and sheet sets - and included both higher and lower prices in order to get a full picture of customers\u2019 price elasticity.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Test design\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For the first test, the team opted to test prices across the sheet collection (including their core sheets & sheet sets). They decided to test three groups: the control group, a group ~15% higher, and a group ~15% lower with traffic split evenly between each group in real time. The percent changes were not exact, as we made sure to round prices (e.g., $193.37 became $195) to maintain consistency with the current pricing.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As customers navigated the site, they received a native experience - and prices were consistent across product types. For example, if a customer saw a higher price for fitted sheets, they were also shown the higher price for the bundle of fitted sheets + flat sheets.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"code\", {\n        children: \"Want to learn more about this test? We collaborated with NYU Stern and McGill University to create an academic case study (including a teaching note w/ datasets).\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"code\", {\n        children: /*#__PURE__*/_jsx(Link, {\n          href: \"https://maxccohen.github.io/Intelligems-Case-Study-Pricing.pdf\",\n          openInNewTab: true,\n          smoothScroll: false,\n          children: /*#__PURE__*/_jsx(\"a\", {\n            children: \"Read the case study\"\n          })\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Results\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"After three weeks, results were in... and interestingly, both test groups (the higher and lower prices) were possible winners versus the control! The higher price group had no statistically lower conversion rate, despite the 15% price increase. Meanwhile, \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"the 15% lower price group actually generated nearly a 40% lift in conversion rate, yielding a 15% increase in revenue. \"\n      })]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,ahncucdLFfuxhRG10ZSRXQE.png\",\n      \"data-framer-height\": \"794\",\n      \"data-framer-width\": \"1392\",\n      height: \"397\",\n      src: \"https://framerusercontent.com/images/ahncucdLFfuxhRG10ZSRXQE.png\",\n      style: {\n        aspectRatio: \"1392 / 794\"\n      },\n      width: \"696\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Next steps\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Price testing doesn't have to be one-and-done. In fact, we find that stores that approach testing with a roadmap and plan to get the most out of price testing are the stores that unlock the most value. Following this initial test, the Sheets & Giggles team continued to test to better understand and refine their pricing:\\uFEFF\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: 'They ran subsequent tests with \"even lower\" and \"even higher\" price points to further flesh out the elasticity curve.'\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Next, they began to test individual products (e.g., only duvet covers; only fitted sheets) to get a fine-grained elasticity for each product type.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"The team then went back to test their free shipping threshold and rates to re-adjust for the new prices.\\uFEFF\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  gWG_7bpYP: \"How Sheets & Giggle's basic, collection-wide price test unlocked an opportunity to boost conversion and revenue.\",\n  id: \"RQcmKu0Gr\",\n  QKNn6WEzK: \"boost-conversions-revenue-through-price-decreases\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/EBILBTHnL6saEXV9zYnZJ3BnFQk.jpg\",\n    srcSet: \"https://framerusercontent.com/images/EBILBTHnL6saEXV9zYnZJ3BnFQk.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/EBILBTHnL6saEXV9zYnZJ3BnFQk.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/EBILBTHnL6saEXV9zYnZJ3BnFQk.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"VKTRY Gear price decrease\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,ObwP54JEBnvDxggWygHQYGgNUIM.png\",\n      \"data-framer-height\": \"662\",\n      \"data-framer-width\": \"784\",\n      height: \"331\",\n      src: \"https://framerusercontent.com/images/ObwP54JEBnvDxggWygHQYGgNUIM.png\",\n      style: {\n        aspectRatio: \"784 / 662\"\n      },\n      width: \"392\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context & Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"VKTRY Gear makes personalized, carbon fiber insoles for athletes. These premium insoles are built to enhance performance and protect from injury, and are uniquely situated in the market! When they found Intelligems, VKTRY was in the midst of huge demand growth, with the exciting benefit of a in a decrease in supplier costs. They came to Intelligems with the desire to ensure they were priced for success.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Challenge\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"As a premium product with few direct competitors, VKTRY Gear's hero product (their gold insoles) were priced at $169 per pair. However, as consumer demand for their product skyrocketed, VKTRY considered a price decrease that would (hopefully) allow them to capitalize on the demand growth as much as possible. They found that they now had some margin flexibility as supplier costs decreased as they grew. However, they wanted to be smart about the price decrease to ensure that it would ultimately help them boost their top-line revenue and profits.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Intelligems Solution\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The brand decided to use Intelligems to help them answer a few questions:\\uFEFF\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"1Would a price decrease actually result in an increase to conversion rate that would continue to help them grow meaningfully?\\uFEFF\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: 'What level of price decrease would result in the \"sweet spot\" where growth in orders outweighed a loss in average order value (AOV)?\\uFEFF'\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"They set up a split test, testing their current price ($169) vs. a few different price points ($149/$159/$179). Using Intelligems, VKTRY was able to split traffic to their site in real time, directing 25% of site visitors to each group. During the test, Intelligems update prices both on the front end (updating product prices across the site) and on the back end (showing the correct product prices in the cart/at checkout). In addition, the brand used Intelligems traffic filtering tools to exclude all traffic from Google Shopping, in order to minimize friction for those visitors.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Results\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The test showed that decreasing prices had the intended effect, resulting in higher order volume and higher profits on orders containing the gold insoles!\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"The $149 group (the lowest price) saw the highest conversion rate, with a CVR boost of 32% over the control price.\"\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"ul\", {\n      children: /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Despite the decrease in AOV, the conversion rate impact had a more than commensurate effect, and resulted in the highest profit/site visitor (+13.5%).\\uFEFF\"\n        })\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The test showed that decreasing prices on their hero product could boost order volume and profits! Both price decrease groups resulted in an increase, but the lowest price point brought the highest conversion rate, revenue/visitor, and profit per visitor.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,FVpLzsudQpMqdUMAoUAV9nqPeRY.png\",\n      \"data-framer-height\": \"476\",\n      \"data-framer-width\": \"1372\",\n      height: \"238\",\n      src: \"https://framerusercontent.com/images/FVpLzsudQpMqdUMAoUAV9nqPeRY.png\",\n      style: {\n        aspectRatio: \"1372 / 476\"\n      },\n      width: \"686\"\n    })]\n  }),\n  gWG_7bpYP: \"VKTRY Gear boosted conversion by over 30% and grew their profits by testing a price decrease.\",\n  id: \"zfVaVJUK_\",\n  QKNn6WEzK: \"vktry-gear-price-decrease\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/AsaZfF6VoDEoPJePy5KPkmQZk.jpg\",\n    srcSet: \"https://framerusercontent.com/images/AsaZfF6VoDEoPJePy5KPkmQZk.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/AsaZfF6VoDEoPJePy5KPkmQZk.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/AsaZfF6VoDEoPJePy5KPkmQZk.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"Testing reduced product prices versus discounts\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context & Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This brand makes the world\u2019s thinnest portable travel charger. It can provide a full charge to most phones, despite being only 4mm thick, and is far easier to pack and use than traditional blocky power bricks. The chargers are sold direct to consumer in both a wireless and wired version on their Shopify-powered store.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Goals\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: 'When they started working with Intelligems, each charger was priced at $50. They had also just rolled out a \"volume discount\" to the store, which incentivized purchases of multiple units by offering 10% off 2+ chargers, 15% off 3+, and 20% off 4+. They introduced this offer with the intent to increase AOV, and therefore revenue/visitor, but hadn\\'t seen a large uptake on that offer.\\uFEFF'\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"They came to Intelligems to see if they could learn more about how to optimize their pricing and bundles in order to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"boost the business\"\n      }), \" as well as to \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"grow their total contribution margin.\"\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Test design\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For their first test, this brand decided to test their current price point ($49.99) against a $10 lower price ($39.99). Importantly, they wanted to continue to offer the volume discount offer to the control group, but did not want to offer this to the test group. Using Intelligems' find & replace feature, we were able to selectively remove mentions of those discounts from the banner, PDP, and home page for customers in the $39.99 group. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The customer was able to launch the test with only a small test group, starting by directing only 25% of traffic to this group. Over time, they redirected traffic and ramped up the test group in order to receive results more quickly.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Results\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After a few weeks and 800 completed orders within the test, the lower price group was declared a statistically significant (and highly impressive) winner. Lowering the price of the product resulted in boosts to conversion rate, revenue/site visitor, and profit/visitor.\\uFEFF\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"The lower price group resulted in a \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"2X increase in conversion rate\"\n          })]\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Average order value (AOV) was equal between the two groups. The test showed that at the lower price point, customers purchased more chargers per order which made up for the decrease in revenue per unit.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsxs(\"p\", {\n          children: [\"Combining these, \", /*#__PURE__*/_jsx(\"strong\", {\n            children: \"revenue per site visitor more than doubled\"\n          }), \" in the test group!\u2022 While lowering the product price decreased gross margin/order, the overall increase in revenue resulted in a significantly higher gross margin per site visitor (and therefore overall gross margin).\\uFEFF\"]\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,RTCkTRWL00RmAnoTRqGuXvqO84.png\",\n      \"data-framer-height\": \"604\",\n      \"data-framer-width\": \"1400\",\n      height: \"302\",\n      src: \"https://framerusercontent.com/images/RTCkTRWL00RmAnoTRqGuXvqO84.png\",\n      style: {\n        aspectRatio: \"1400 / 604\"\n      },\n      width: \"700\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The test provided impactful information that allowed the brand to quantify the trade-off between a lower product price, or a higher price with a volume discount. In this case, the lower product price drove higher conversions, resulted in higher units per order, and boosted revenue and profit/site visitor. After completing the test, the store was confident in deciding to roll out the lower price option, and remove the volume discount. \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: 'That said, this may not be the answer for every store, or even this store next year! We encourage brands to test often - as the market, consumer behavior, and costs change, the \"right\" or optimal price might change.'\n    })]\n  }),\n  gWG_7bpYP: \"Wondering whether bundle discounts or lower product prices will drive more conversion while improving margins? This brand ran an AB test to find out!\",\n  id: \"wREM5v5E5\",\n  QKNn6WEzK: \"testing-reduced-product-prices-versus-discounts\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/YPnfkIw32Wt0H9hpAZ3SNRqSVd0.jpg\",\n    srcSet: \"https://framerusercontent.com/images/YPnfkIw32Wt0H9hpAZ3SNRqSVd0.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/YPnfkIw32Wt0H9hpAZ3SNRqSVd0.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/YPnfkIw32Wt0H9hpAZ3SNRqSVd0.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"How Nurture& Eliminated Discount Code Leakage in under 30 minutes\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Key Goals\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Provide personalized discounts to visitors acquired through influencer campaigns\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid discount code leakage from sites like Honey, etc.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Showcase discounts on-site to boost offer effectiveness\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Replace existing codes quickly and without significant dev work\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context and Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Nurture& creates thoughtfully designed and premium quality nursery furniture for modern parents. Their furniture products range in price from $799 to $1,399 and include their flagship reclining nursery chair, cribs, dressers, daybeds and more.\\uFEFFNurture& leverages an omni-channel marketing strategy to reach new customers, including through resellers, social media and influencers.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Challenge\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Discounts for these audiences had primarily been implemented through discount codes, but the team noticed many of these codes had been posted to code-sharing sites and suspected customers were abusing these offers. They wanted to get rid of influencer discount codes (some of the most frequently abused among their codes), but did not want to sacrifice their influencer program or the new customers it was bringing in.\\uFEFFAdditionally, the team at Nurture& wanted to make it more obvious when a customer landed on their site from an influencer campaign that they were getting a special discount, and therefore make the customers more likely to convert.\\uFEFFFinally, they wanted a quick turnaround and to avoid any major dev work in implementing their new discounts.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"How Intelligems Campaigns Plugged in\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With Intelligems Campaigns, Nurture& was able to quickly and easily replace their influencer discount codes with automatic discounts that customers could only access through a customized link. Now when users come to the site through this link, they can see they\u2019re getting a discount and it\u2019s automatically applied at checkout (no discount code required).\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Here are the steps they followed:\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"1. Create the campaign in Intelligems\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Flexibility in creating offers, including ability to apply the discount only to certain products, require a minimum purchase amount or cap the total discount a customer can receive.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,OX8g5tLsCoqpXQjdnhTVXUw8.png\",\n      \"data-framer-height\": \"1022\",\n      \"data-framer-width\": \"1184\",\n      height: \"511\",\n      src: \"https://framerusercontent.com/images/OX8g5tLsCoqpXQjdnhTVXUw8.png\",\n      style: {\n        aspectRatio: \"1184 / 1022\"\n      },\n      width: \"592\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF2. Design the on-site experience\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Fully customizable widgets allowed for seamless integration with Nurture&\u2019s Shopify theme\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,zsahKTzqRQjTHUlKoVbNmloSbU.png\",\n      \"data-framer-height\": \"680\",\n      \"data-framer-width\": \"1116\",\n      height: \"340\",\n      src: \"https://framerusercontent.com/images/zsahKTzqRQjTHUlKoVbNmloSbU.png\",\n      style: {\n        aspectRatio: \"1116 / 680\"\n      },\n      width: \"558\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF3. Update the checkout script\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After the campaign is created, a small change to checkout scripts (or a discount function for non-Shopify customers) is often required. The script is automatically generated by Intelligems and was ready to copy and paste as soon as the campaign was saved! The checkout script ensures that visitors get the correct discount at checkout!\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,EdL5AUeivI2pmSMVPhiI4RtYpQ.png\",\n      \"data-framer-height\": \"268\",\n      \"data-framer-width\": \"946\",\n      height: \"134\",\n      src: \"https://framerusercontent.com/images/EdL5AUeivI2pmSMVPhiI4RtYpQ.png\",\n      style: {\n        aspectRatio: \"946 / 268\"\n      },\n      width: \"473\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF4. Replace influencer code references with personalized links\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"In the Intelligems Campaigns dashboard, the team was able to generate a link that \u201Cunlocked\u201D the offer for targeted customers. This would go into the influencer campaigns - no need to generate coupon codes, or for customers to remember the codes from the influencer content.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,zmV9mZj9hFt4musVM9qADfA4eX8.png\",\n      \"data-framer-height\": \"1518\",\n      \"data-framer-width\": \"1428\",\n      height: \"759\",\n      src: \"https://framerusercontent.com/images/zmV9mZj9hFt4musVM9qADfA4eX8.png\",\n      style: {\n        aspectRatio: \"1428 / 1518\"\n      },\n      width: \"714\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"5. Launch the campaign\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After enabling the campaign in the Intelligems dashboard, the discount was live. As a customer lands on the site form the customized link, they see the targeted pop-up and the discount is automatically applied.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,w5iX2ybv4oILgY1hy50gBU2Fcg8.png\",\n      \"data-framer-height\": \"1514\",\n      \"data-framer-width\": \"1432\",\n      height: \"757\",\n      src: \"https://framerusercontent.com/images/w5iX2ybv4oILgY1hy50gBU2Fcg8.png\",\n      style: {\n        aspectRatio: \"1432 / 1514\"\n      },\n      width: \"716\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Nurture& team was able to track performance of the campaign real time in the Intelligems Analytics Dashboard.\"\n    })]\n  }),\n  gWG_7bpYP: \"With Intelligems Campaigns, Nurture& was able to quickly and easily replace their influencer discount codes with automatic discounts that customers could only access through a customized link. \",\n  id: \"eBBZbhHgE\",\n  QKNn6WEzK: \"how-nurture-eliminated-discount-code-leakage-in-under-30-minutes\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/ECX08wdWrxJeEn2bqotBAJJ8A.jpg\",\n    srcSet: \"https://framerusercontent.com/images/ECX08wdWrxJeEn2bqotBAJJ8A.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/ECX08wdWrxJeEn2bqotBAJJ8A.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/ECX08wdWrxJeEn2bqotBAJJ8A.jpg 1400w\"\n  }, \"\"),\n  cNIqXUrWN: \"How Laura Geller used Automatic Discounts to Boost Promo Profit by 17%\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Key Goals\"\n    }), /*#__PURE__*/_jsxs(\"ul\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Automatically apply discounts for targeted customers instead of using discount codes\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Increase conversion and profit generated by promos by eliminating friction at checkout\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid discount code leakage from sites like Honey, RetailMeNot, etc.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Showcase discounts on-site to boost offer effectiveness\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Replace existing codes quickly and without significant dev work\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Context and Background\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Laura Geller is a provider of beauty and cosmetics products. Founded by the make-up industry veteran of the same name, the brand is famous for its game-changing Spackle and Baked Make-up. Product prices typically range from $10 to $100.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Laura Geller leverages email lists in Klaviyo to run and advertise its major promotions, including their recent sale on Baked Make-up, which discounted these products by 45% for one unit, 50% for two units and 55% for three or more units.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Challenge\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Historically, promotion discounts had primarily been implemented through discount codes, but the team had gotten feedback from customers that codes caused friction at checkout (customers typed in codes incorrectly, lost the codes or didn\u2019t want to go back to emails to find them, etc.). They wanted to replace the discount codes for these promotions with automatically applied discounts.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The integration had to be low-code with no major dev work and had to work seamlessly with their existing Klaviyo segments and flows. Additionally, the team at Laura Geller wanted to make it more obvious when a customer landed on their site from one of these email campaigns that they were getting a special discount, and therefore make the customers more likely to convert.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Intelligems Solution\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With Intelligems Campaigns, the Company was able to quickly and easily add automatic discounts to their promo emails that customers could only access through a customized link. When users came to the site through this link, they could see they were getting a discount and it was automatically applied at checkout (no discount code required).\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Here are the steps they followed:\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"1. Create the campaign in Intelligems\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Flexibility in creating offers, including ability to apply the discount only to certain products and create progressive discount tiers based on cart value or number of units purchased.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,EOHKBVFKMwL1tCT6IfZCss8ZtY.png\",\n      \"data-framer-height\": \"1472\",\n      \"data-framer-width\": \"1186\",\n      height: \"736\",\n      src: \"https://framerusercontent.com/images/EOHKBVFKMwL1tCT6IfZCss8ZtY.png\",\n      style: {\n        aspectRatio: \"1186 / 1472\"\n      },\n      width: \"593\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF2. Add Intelligems Campaign links to Klaviyo flows\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Within Klaviyo, the team was able to easily add the Intelligems-generated links that unlocked the automatic discount for recipients of the promotion email.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,eoQ1E0FygHIk8h3bfpbtxAnjyII.png\",\n      \"data-framer-height\": \"1583\",\n      \"data-framer-width\": \"900\",\n      height: \"791\",\n      src: \"https://framerusercontent.com/images/eoQ1E0FygHIk8h3bfpbtxAnjyII.png\",\n      style: {\n        aspectRatio: \"900 / 1583\"\n      },\n      width: \"450\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF3. Design the on-site experience\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Company leveraged Intelligems\u2019s dynamic content replacement solution to advertise the discount only to customers that came to the site through the link in the targeted email. This eliminated any risk of code leakage.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,XNz5cEgrN1YQY52nC3E0Z7mI.png\",\n      \"data-framer-height\": \"426\",\n      \"data-framer-width\": \"1422\",\n      height: \"213\",\n      src: \"https://framerusercontent.com/images/XNz5cEgrN1YQY52nC3E0Z7mI.png\",\n      style: {\n        aspectRatio: \"1422 / 426\"\n      },\n      width: \"711\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"\\uFEFF4. Update the checkout script\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"After the campaign is created, a small change to checkout scripts (or a discount function for non-Shopify customers) is often required. The script was automatically generated by Intelligems and was ready to copy and paste as soon as the campaign was saved! The checkout script ensures that visitors get the correct discount at checkout.\\uFEFF\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"5. Launch the campaign\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"After enabling the campaign in the Intelligems dashboard, the discount was live. The Company utilized Intelligems\u2019s A/B testing tools to compare the performance of the automatically applied discount vs. a hold-back group which received discount codes. The result was a \", /*#__PURE__*/_jsx(\"strong\", {\n        children: \"26% increase in conversion and a 17% increase in profit.\"\n      }), \"\\uFEFF\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The Laura Geller team was able to track this performance real-time in the Intelligems Analytics Dashboard.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,bQ6hGDf7yQHcPGdnZ8nZl1w6ddM.png\",\n      \"data-framer-height\": \"732\",\n      \"data-framer-width\": \"1384\",\n      height: \"366\",\n      src: \"https://framerusercontent.com/images/bQ6hGDf7yQHcPGdnZ8nZl1w6ddM.png\",\n      style: {\n        aspectRatio: \"1384 / 732\"\n      },\n      width: \"692\"\n    })]\n  }),\n  gWG_7bpYP: \"Laura Geller used Intelligems's auto-applied discounts to replace discount codes and boost conversion/profit for one of their biggest annual promotions.\",\n  id: \"mUDC_kepm\",\n  QKNn6WEzK: \"how-laura-geller-used-automatic-discounts-to-boost-promo-profit-by-17\"\n}, {\n  b2X_uUGVM: addImageAlt({\n    src: \"https://framerusercontent.com/images/IgCjjFxzFsJ6zXTvqI3TZQPns.webp\"\n  }, \"\"),\n  cNIqXUrWN: \"Testing your Free Shipping Threshold can improve AOV and Revenue\",\n  EJgzFUJdJ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"img\", {\n      alt: \"\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,l5K6uEdns7pQN0wmsDsOVb4P0.png\",\n      \"data-framer-height\": \"356\",\n      \"data-framer-width\": \"1398\",\n      height: \"178\",\n      src: \"https://framerusercontent.com/images/l5K6uEdns7pQN0wmsDsOVb4P0.png\",\n      style: {\n        aspectRatio: \"1398 / 356\"\n      },\n      width: \"699\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Context & background\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This company sells non-alcoholic beverages in 12-packs. These 12-packs are available as one-time orders or as a subscription with a 10% discount. The company also works alongside wholesalers (like Whole Foods) to sell their product in bulk.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Since initial shipping costs drove the majority of their costs, but adding incremental 12-packs to their order had a non-linear increase in cost, they knew they wanted to work towards reaching a higher AOV and more units per order. When they worked with an e-commerce consulting firm on CRO, site improvement, and more, price testing was identified as an essential lever and a key next step for the company.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Key goals\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With all of that in mind, they came to Intelligems with a few clear goals in mind:\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      style: {\n        \"--framer-line-height\": \"1.75em\"\n      },\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Increase their AOV and units per order to offset shipping costs\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Maintain a minimal impact to their CRO\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Increase revenue per visitor\\xa0\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"How they used Intelligems' shipping testing feature\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"This company recognized the impact of shipping costs on their prices, so they came to Intelligems wanting to test their prices to find the right ones for them. Here\u2019s what they did:\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The first test they ran in Intelligems was free shipping as the control, and two groups with free shipping over a $50 threshold (one with a $4.99 shipping rate under the threshold and one with $9.99 shipping rate). With the customizable features of Intelligems testing, they excluded subscribers and wholesale purchases from the test groups to provide the best user experience and ensure that the data was reflective of their target audience.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"While using Intelligems, the brand was able to split traffic in real time, sending 33% of site visitors to each group. When one group fell behind in performance, they were able to easily modify the test in the Intelligems app to redirect traffic from that group into the other groups in order to get significant results more quickly.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Not only was Intelligems able to change the shipping rates customers were actually charged, but also the marketing/merchandising of the shipping offer on-site (i.e. all text that referenced the shipping threshold).\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"strong\", {\n        children: \"Results\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Thanks to the data provided by the shipping tests they ran in the Intelligems app, the company was able to implement a significantly better strategy for their shipping rates. 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}