{
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  "sources": ["ssg:https://framerusercontent.com/modules/NxRDgojObXJIf6psfKMQ/UqHhvnQo4iv4giKt6u03/OAGhLmxuL-4.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as o}from\"framer\";import{motion as n}from\"framer-motion\";import*as i from\"react\";import{Youtube as a}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Many Shopify merchants still use informal experiments, or even guesswork, to set their prices.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A better strategy? Find your \u201Csweet spot\u201D \u2014 the price that drives the most profit \u2014\\xa0through data-driven experiments with Intelligems Profit Optimization.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s time to stop assuming what customers are willing to spend and determine exactly what pricing strategy boosts profits. Intelligems makes it easy to gather data on which prices drive conversions, increase revenue, and, most importantly, maximize profit, all without impacting demand.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How it works\"})}),/*#__PURE__*/e(\"p\",{children:\"Easily split-test prices, shipping rates, offers, and discounts with Intelligems Profit Optimization. In just a few clicks, learn which offers customers respond to and adjust pricing on the fly.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Test-drive every aspect of your pricing model\"})}),/*#__PURE__*/e(\"p\",{children:\"Optimize every pricing-related component on your site, like product prices, shipping fees, free shipping thresholds, discounts, subscription plans, and promotional offers. From your Intelligems dashboard, easily add multiple test groups, designate traffic distribution, select which products to include, and set a price to test for each group.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Native onsite experience\"})}),/*#__PURE__*/e(\"p\",{children:\"By integrating upfront with every place that prices appear on your site, such as product pages and checkout screens, Intelligems dynamically updates what customers see depending on which test group they\u2019re in and ensures a seamless experience across the entire site\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Powerful analytics\"})}),/*#__PURE__*/e(\"p\",{children:\"Get the big picture with high-level metrics like profit per visitor, or go granular and dig into tradeoffs between profit, AOV, conversions, and more. To help you make data-driven decisions as quickly as possible, our statistics engine shows real-time predictions on which price point is most likely to win.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"907\",src:\"https://framerusercontent.com/images/1RHvM4JuBcn6VYSn5EFcRIlc8I.gif\",srcSet:\"https://framerusercontent.com/images/1RHvM4JuBcn6VYSn5EFcRIlc8I.gif?scale-down-to=512 512w,https://framerusercontent.com/images/1RHvM4JuBcn6VYSn5EFcRIlc8I.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/1RHvM4JuBcn6VYSn5EFcRIlc8I.gif?scale-down-to=2048 2048w,https://framerusercontent.com/images/1RHvM4JuBcn6VYSn5EFcRIlc8I.gif 3840w\",style:{aspectRatio:\"3840 / 1814\"},width:\"1920\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3 reasons to choose Intelligems\"})}),/*#__PURE__*/e(\"p\",{children:\"Shopify price testing should be seamless and intuitive. With fast, easy access to the data you need, you can set optimized prices you know will drive profit.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. The only profit optimization tool built for Shopify\"})}),/*#__PURE__*/e(\"p\",{children:\"Create a seamless customer experience \u2014 with little to no extra work. Intelligems integrates with Shopify-connected tools, like top subscription apps, to automatically keep pricing consistent across all a merchant\u2019s owned channels, including:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Checkout screens\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"PDPs and landing pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Abandoned cart emails\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Product recommendations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Subscription pricing\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Easy-to-use, profit-focused analytics\"})}),/*#__PURE__*/e(\"p\",{children:\"Intelligems doesn\u2019t just let you run tests \u2014 our best-in-class analytics reveal exactly how outcomes drive profit. In one click, you\u2019ll build a data pipeline from your store to our platform. Then, ecommerce-specific metrics provide immediate, actionable takeaways.\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Statistics engine:\"}),\" Get data-backed insights to inform smarter business decisions.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ecommerce-focused metrics:\"}),\" Unique metrics, like revenue per visitor and profit per visitor, tell you exactly how your changes impact the bottom line.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"High-level and granular metrics:\"}),\" Get a big-picture view of results with conversion rate, AOV, and more. Or drill down with product mix, discount usage, and shipping rate selections.\\xa0\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Intelligems pays for itself many times over\"})}),/*#__PURE__*/t(\"p\",{children:[\"On top of powerful price testing, the Intelligems Profit Optimization plan also includes \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/products/content-testing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"content testing\"})}),\". This allows you to fine-tune non-pricing elements like copy and images.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Even with these expanded capabilities, Intelligems is more than 50% cheaper than competitors like Optimizely and VWO, which can cost thousands per month for content testing alone. Intelligems is the only content testing solution that offers price testing, too.\"}),/*#__PURE__*/e(\"p\",{children:\"Best of all, Intelligems customers see an average 33x ROI and a median 6% lift in gross profits. Over 95% of brands that run three or more tests find a better price point that gets them closer to their business goals. Not only are these optimizations the fastest way to grow bottom-line profit, but they continue to make you money over time.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/cwtuVvCt1amBjN96bJyddRsX2c.png\",srcSet:\"https://framerusercontent.com/images/cwtuVvCt1amBjN96bJyddRsX2c.png?scale-down-to=512 512w,https://framerusercontent.com/images/cwtuVvCt1amBjN96bJyddRsX2c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cwtuVvCt1amBjN96bJyddRsX2c.png 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Optimize every price for maximum profit with Intelligems\"})}),/*#__PURE__*/t(\"p\",{children:[\"With Intelligems\u2019 profit-first, data-driven experiments, there\u2019s no reason to take chances when setting your prices. With our \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/pricing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Profit Optimization plan\"})}),\", you can split-test anything on your site, including content, prices, shipping rates and thresholds, and discounts.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t use Intelligems yet? \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/book-a-demo\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Book a demo\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://accounts.shopify.com/lookup?rid=042219c9-ccbb-43f0-8340-63d590b3338d\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"try Intelligems free for 7 days\"})}),\", and see how you can increase profits with price testing.\\xa0\"]})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Our comprehensive comparison guide between two leading testing platforms.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a Shopify merchant looking to drive conversions and profit, Intelligems and Shoplift should be on your radar.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Intelligems and Shoplift are testing platforms that are purpose-built for Shopify. Both platforms make it easy to harness the power of split testing and gather hard data on which site elements drive the shopper behavior you want.\"}),/*#__PURE__*/e(\"p\",{children:\"But that\u2019s where the similarities end. Intelligems and Shoplift are very different in scope, features, and robustness of analytics. Shoplift allows merchants to A/B test their page templates and themes, while Intelligems offers many types of multivariate tests to optimize for bottom-line profit.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whether Shoplift or Intelligems is a better fit for you depends on your testing requirements and goals. Here\u2019s a breakdown of both options so you can pick the platform that\u2019s best for your business.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"At a glance: Intelligems vs. Shoplift\"})}),/*#__PURE__*/e(\"p\",{children:\"Both Intelligems and Shoplift offer compelling testing and optimization capabilities, strong brand relationships, and proven track records of success. To determine which option is best for your team and its goals, take a look at each platform\u2019s core features, integrations, and pricing.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"677\",src:\"https://framerusercontent.com/images/7Rz3Jtg8CsP4RJmZs7mfELrkFY.png\",srcSet:\"https://framerusercontent.com/images/7Rz3Jtg8CsP4RJmZs7mfELrkFY.png?scale-down-to=512 512w,https://framerusercontent.com/images/7Rz3Jtg8CsP4RJmZs7mfELrkFY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7Rz3Jtg8CsP4RJmZs7mfELrkFY.png 1536w\",style:{aspectRatio:\"1536 / 1354\"},width:\"768\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Testing depth\"})}),/*#__PURE__*/e(\"p\",{children:\"Experimentation for Shopify stores is both Intelligems\u2019 and Shoplift\u2019s bread and butter. Here's how their testing capabilities compare.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Shoplift\"})}),/*#__PURE__*/e(\"p\",{children:\"Shoplift is a visual, no-code solution that integrates into Shopify\u2019s Theme Customizer. This super-integrated model makes it easy to test Shopify themes, templates, and elements.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Shoplift\u2019s testing capabilities include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"A/B tests\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Theme and template tests\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Customer and device targeting\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"These features will meet the needs of some businesses \u2014\\xa0especially if setting up test variants using Shopify's template editor is a priority. But many others will find they aren\u2019t rigorous enough to drive bottom-line profit.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems\"})}),/*#__PURE__*/e(\"p\",{children:\"Intelligems is a standalone testing platform whose suite of testing tools can be accessed through your store's Shopify apps. In addition to providing robust content testing capabilities, Intelligems specializes in profit optimization, helping you drive bottom-line impact from your experiments.\"}),/*#__PURE__*/e(\"p\",{children:\"Intelligems testing capabilities include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"A/B/N tests\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"On-site content editor\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Theme and template tests\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"URL redirects\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Custom tests with Javascript API\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Price testing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Shipping rate and threshold testing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Offer testing\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Robust audience targeting\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Intelligems not only offers more advanced tests, but also helps you target precise customer groups. The platform\u2019s capabilities are both broader and deeper, especially for merchants looking for \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/resources/blog/google-optimize-alternatives\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"a comparable replacement\"})}),\" for Google Optimize.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Analytics\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Analytics take merchants from testing to profit-driving action. Let\u2019s break down the metrics and analytics offered by Intelligems and Shoplift.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Shoplift\"})}),/*#__PURE__*/e(\"p\",{children:\"Shoplift piggybacks on Shopify\u2019s analytics to offer basic insights based on customer events. This data is gathered through Shopify\u2019s Web Pixel API.\"}),/*#__PURE__*/e(\"p\",{children:\"Shoplift analyzes test data with metrics like:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through rate\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Add-to-cart rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Conversion rate\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Average order volume\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Revenue per visitor\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Probability to win\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Shoplift\u2019s analytics are accurate and easy to use. However, the platform focuses heavily on top-of-funnel metrics surrounding broad audience segments, meaning brands will find it difficult to dive deeper into their data.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems\"})}),/*#__PURE__*/t(\"p\",{children:[\"Intelligems analyzes Shopify events while also offering many more ways to drill into your data. 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Using the Analytics Dashboard, it\u2019s immediately clear how every test affects bottom-line profit and how your team should apply those learnings.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pricing\"})}),/*#__PURE__*/e(\"p\",{children:\"When profit is your priority, a platform\u2019s pricing matters just as much as its features. Here\u2019s what merchants can expect to pay for Intelligems or Shoplift.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Shoplift\"})}),/*#__PURE__*/t(\"p\",{children:[\"Shoplift offers three \",/*#__PURE__*/e(o,{href:\"https://www.shoplift.ai/pricing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"pricing plans\"})}),\" \u2014 Core, Advanced, and Pro \u2014\\xa0and is tiered based on monthly store visits.\\xa0\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Core, $74+/month: \"}),\"Theme and template testing, basic segmentation and reporting, predictive analytics, and support for local currencies and time zones\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Advanced, $224+/month:\"}),\" Advanced segmentation, AI features, and live conversion consultations\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pro, $449+/month: \"}),\"A dedicated account manager, onboarding support, strategy sessions, and a testing roadmap\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Because Shoplift\u2019s plans are tied to monthly store traffic, smaller or emerging brands that are still growing their conversion rate may find it challenging to get the value they need from the platform. Plus, most heavy-hitting testing capabilities are locked behind much higher-priced tiers.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems\"})}),/*#__PURE__*/t(\"p\",{children:[\"Rather than charging by site visits, \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/pricing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Intelligems\u2019 pricing\"})}),\" is tiered based on monthly order volume across three plans \u2014 Content Testing, Profit Optimization, and Intelligems Blue. Each plan is built around a unique test type to ensure you only pay for the capabilities you need.\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Content Testing, $74+/month: \"}),\"Unlimited content experimentation, theme and template testing, URL redirects, complete access to \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/features/personalization-segmentation\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"segmentation\"})}),\", and a full analytics dashboard\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Profit Optimization, $374+/month: \"}),\"Everything in Content Testing, plus price, offer, and \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/products/shipping-rate-testing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"shipping rate tests\"})}),\"\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Intelligems Blue, $749+/month: \"}),\"Content Testing and Profit Optimization, plus \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/features/integrations\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"custom integrations\"})}),\", subscription price tests, and testing in non-store-default currencies\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Because Intelligems charges by the number of orders, you only pay when your store is performing \u2014 meaning the platform scales with you.\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you\u2019re interested in \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/products/content-testing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Content Testing\"})}),\", Profit Optimization, or advanced custom tests, Intelligems has a plan that suits your needs.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What customers are saying about Intelligems\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"\u201CIntelligems not only has a product that is worth every penny, but its culture is also amazing. When we started our first test, Adam and Drew made us feel as if they were an extension of our team. They were around basically 24/7 to answer any questions we had. Try Intelligems out; you won\u2019t regret it!\u201D - True Classic\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"\u201CIntelligems is a truly comprehensive suite of testing tools that makes optimizing nearly any part of our e-commerce experience a breeze. We've been delighted by the core functionality as well as the responsiveness of the team.\u201D - Branch\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"\u201CIntelligems is a critical part of our tech stack. Its platform makes implementing price and shipping testing effortless and helps us accurately measure the profit impact on our business. We couldn't recommend them more.\u201D - Jambys\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems: The best way to optimize profit with all-in-one Shopify testing\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Shoplift is a powerful, integrated A/B testing platform for Shopify. But when it comes to testing depth, analytics, and value for money, Intelligems is the clear winner.\"}),/*#__PURE__*/e(\"p\",{children:\"Our platform empowers merchants to run nearly any Shopify test from a single platform. We offer powerful analytics so you understand how every test affects your profits, and you\u2019ll only pay based on sitewide orders.\"})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Once you\u2019re convinced you should be optimizing your store, the first question is naturally \u201Cwhere do we start?\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"This is one area where I\u2019m different from most \u201Cexperts.\u201D They would tell you not to jump right into testing. Instead, you should start with \u201Cdo a bunch of research \u2014 so you know you\u2019re testing the right things.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m not saying they\u2019re wrong, but there\u2019s something magical about running your first test. The second you see that data start to roll in it\u2019s like something changes in your brain. Ideas for things you want to test start popping up on a daily basis.\"}),/*#__PURE__*/e(\"p\",{children:\"But even so, you do need to start somewhere. So what do you do?\"}),/*#__PURE__*/e(\"p\",{children:\"You need to start with offer testing.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"Offer Testing 101\"}),/*#__PURE__*/e(\"p\",{children:\"An offer has two components:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What you are selling\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What price you\u2019re selling it for\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"If the quality of your marketing is constant, these two factors impact your profits \u2014 not your conversion rate \u2014 the most.\"}),/*#__PURE__*/e(\"p\",{children:\"This is an important distinction.\"}),/*#__PURE__*/e(\"p\",{children:\"You can sell your $30 widget for $5 and quadruple your conversion rate while going bankrupt. At the same time, you can sell your $30 widget for $40 and see no change in conversion rate at all \u2014 while making 33% more revenue.\"}),/*#__PURE__*/e(\"p\",{children:\"That's why you should always start with changing your offer \u2014 what you're selling and/or at what price you're selling it. Lucky for us these also tend to be the easiest tests to implement.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"How changing your price impacts your profits\"}),/*#__PURE__*/e(\"p\",{children:\"Changing what you sell can be time-consuming. Not only are their manufacturing and logistics factors to consider, you\u2019ll need new photography, spend time creating new products in Shopify \u2014 the list goes on.\"}),/*#__PURE__*/e(\"p\",{children:\"With price, you can get fancy and create bundles or test different discounts, but that\u2019s also time-consuming. Instead, the biggest lever you have for increasing your profits is simply increasing the price of your best-selling products.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about selling a $30 widget. If the profit margin on that widget is 50%, you take home $15. If you raise prices by 10% to $33 and see no drop in conversion rate, you are now taking home $18.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"That's a 20% increase in profits on every sale with only a 10% increase in price.\"})}),/*#__PURE__*/e(\"p\",{children:\"The best part about this is that it\u2019s also the easiest thing to test. With Intelligems, all you have to do is change a number. From there, the team can help you get it up and running within a couple of hours.\"}),/*#__PURE__*/e(\"p\",{children:\"To get started I recommend increasing the price of your best-selling products by 10%. That\u2019s is small enough to go unnoticed by your best customers but still enough to have a significant impact on your margins.\"}),/*#__PURE__*/e(\"p\",{children:\"With the results from your test, you can start testing prices across your whole catalog \u2014 reducing price on stale inventory items, high-low testing on your mid-range products, and reformatting new customer discounts.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"How to change what you\u2019re selling without making new products\"}),/*#__PURE__*/e(\"p\",{children:\"Price testing is great because it's effective and easy to set up. But sometimes changing your price can be intimidating. How will customers react? Will you hurt sales if you raise by too much?\"}),/*#__PURE__*/e(\"p\",{children:\"These thoughts are usually a bit overblown, but the psychological barrier is real. So instead of increasing your prices, test the other side of your offer \u2014 what you are selling.\"}),/*#__PURE__*/e(\"p\",{children:\"There are dozens of ways to do this without adding a single new item to your product catalog. You can bundle products together. You can sell smaller or larger versions of your product. You can restrict people to buying two-packs or three-packs instead of individual products.\"}),/*#__PURE__*/e(\"p\",{children:\"My favorite way to test what you\u2019re selling is through quantity discounts.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about our $30 widget. What if someone wants to buy two? Do you simply charge them 2x the price? That's fine, but it doesn\u2019t give your customers a reason to buy more than one.\"}),/*#__PURE__*/t(\"p\",{children:[\"In his book \",/*#__PURE__*/e(o,{href:\"https://www.goodreads.com/book/show/28815.Influence\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Influence\"})}),\", Robert Cialdini describes how much more likely we are to say yes to something if given a reason.\"]}),/*#__PURE__*/t(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:\"\u201CA well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CLanger demonstrated this unsurprising fact by asking a small favor of people waiting in line to use a library copying machine: Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush? The effectiveness of this request-plus-reason was nearly total: Ninety-four percent of those asked let her skip ahead of them in line.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u201C\u2026 when she made the request only: Excuse me, I have 5 pages. May I use the Xerox machine? Under those circumstances, only 60 percent of those asked complied.\u201D\"})]}),/*#__PURE__*/t(\"p\",{children:['It might sound silly, but the desire to \"stock up\" to \"get a deal\" is very real. Just look at Costco. Some people will buy anything in large quantities if you give them a reason to. Seventy-two-pound ',/*#__PURE__*/e(o,{href:\"https://www.costco.com/whole-wheel-parmigiano-reggiano%2c-72-lbs..product.100096211.html\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"wheel of parmesan\"})}),\", anyone?\"]}),/*#__PURE__*/e(\"p\",{children:\"If someone has that desire they\u2019re probably asking themselves if they should buy more of your product. Simply providing them a reason, a \u201Cbecause,\u201D can significantly increase the likelihood that they do.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"A few favorite examples of offers done right\"}),/*#__PURE__*/e(\"h2\",{children:\"Frey Adds Quantity Selectors\"}),/*#__PURE__*/t(\"p\",{children:[\"My favorite example of bundling is from \",/*#__PURE__*/e(o,{href:\"http://frey.com/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Frey\"})}),\". They sell all-natural laundry detergent in a concentrated formula.\"]}),/*#__PURE__*/e(\"p\",{children:\"In an effort to test their core offers they decided to try adding \u201Cpack\u201D selectors:\"}),/*#__PURE__*/e(\"p\",{children:\"In this case, buying two bottles gives you 10% off, and buying three bottles gives you 15% off.\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019re probably thinking about how they\u2019re changing both what they sell and the price they sell it at. I must admit you\u2019re right. But when you change the composition of what you sell it will almost always come with a price change.\"}),/*#__PURE__*/e(\"p\",{children:\"They could have skipped the price reduction for the two- and three- packs. But if we follow Cialdini\u2019s advice, people are much more likely to take action when given a reason to \u2014 aka, give them a discount!\"}),/*#__PURE__*/e(\"p\",{children:\"In Frey\u2019s case, adding this \u201Cbulk\u201D pricing netted them a significant increase in AOV. After making the change Frey saw that over 50% of customers chose to purchase 2 or more bottles instead of 1.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Frey took this test a step further by increasing the price of a single bottle from $20 to $25.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"290\",src:\"https://framerusercontent.com/images/SvgYaPSDF2zihfjTMgTBkhCLqs.png\",srcSet:\"https://framerusercontent.com/images/SvgYaPSDF2zihfjTMgTBkhCLqs.png?scale-down-to=512 512w,https://framerusercontent.com/images/SvgYaPSDF2zihfjTMgTBkhCLqs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SvgYaPSDF2zihfjTMgTBkhCLqs.png 1600w\",style:{aspectRatio:\"1600 / 580\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"Now the incentive to buy two bottles is 20% off, and three bottles is 30% off. This change further increased AOV because they\u2019re selling multiple bottles for the same price they were before the quantity discounts.\"}),/*#__PURE__*/e(\"p\",{children:\"Running a test like this doesn\u2019t have to be fancy either. With most Shopify themes you can simply add a \u201Cquantity\u201D variant to your product and change the price accordingly.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have data from this test \u2014 and see what works \u2014 you can start to get fancy with the design of the offer.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"True Classic Creates \u201CPacks\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"But you don\u2019t have to redesign your product page to test quantity discounts.\"}),/*#__PURE__*/e(\"p\",{children:\"My favorite example is True Classic, a brand that got its start by selling shirts that simply fit men with average bodies.\"}),/*#__PURE__*/e(\"p\",{children:\"Early on they had a realization that some men like to find a shirt they like and buy it in a bunch of colors. So they created shirt \u201Cpacks.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"358\",src:\"https://framerusercontent.com/images/ybNLoIu2kZheITkLpzVSIrzxjeU.png\",srcSet:\"https://framerusercontent.com/images/ybNLoIu2kZheITkLpzVSIrzxjeU.png?scale-down-to=512 512w,https://framerusercontent.com/images/ybNLoIu2kZheITkLpzVSIrzxjeU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ybNLoIu2kZheITkLpzVSIrzxjeU.png 1600w\",style:{aspectRatio:\"1600 / 717\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"You can buy 3-Packs, 6-Packs, and 9-Packs of their shirts in different combinations of colors. And, of course, the more you buy, the better deal you get.\"}),/*#__PURE__*/e(\"p\",{children:\"Setting up a test like this is fairly simple. You create the new products in Shopify, add them to a collection, and feature them on your home page. In group A, you show the new product packs. In group B, you don\u2019t show the packs.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"Get started testing today, Intelligems makes offer testing easy\"}),/*#__PURE__*/e(\"p\",{children:\"Remember the important thing is to just get started. Once you see the data rolling in, the ideas for what to test will start pouring out of you.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, you can start to do some research to help prioritize them. But don\u2019t let research be the thing that holds you back from just getting started.\"}),/*#__PURE__*/e(\"p\",{children:\"With the creative iteration bottleneck gone, you now face a different challenge: you have too many things you want to test. I\u2019ve seen it in 100% of the clients I work with.\"}),/*#__PURE__*/e(\"p\",{children:\"To keep the flywheel spinning, you need the ultimate profit optimization tool: Intelligems.\"}),/*#__PURE__*/e(\"p\",{children:\"Intelligems is built specifically for Shopify to test any kind of content your heart desires.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Author:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/in/shane-rostad-488050a3/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shane Rostad\"})}),\", The go-to guy for 7- and 8-figure Shopify store owners that want to increase their conversion rate.\"]})]});export const richText3=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"With the sunset of Google Optimize, Shopify brands couldn\u2019t just stop experimenting and AB testing. Split-testing content is the best way to get to know shopper preferences and understand what drives their buying decisions.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Choosing the right Google Optimize replacement for your ongoing content and AB testing is an important decision. Shopify owners are busy, and\\xa0few can pour time or resources into custom coding.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The best Google Optimize replacement should work without a huge investment or advanced technical skills. But it should still give you options by\\xa0offering advanced tooling and APIs for developers to set up custom tests. And its analytics should make it easy to access the answers you need, so you don\u2019t have to spend time digging through data.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"No matter the use case, Intelligems is the answer if you\u2019re on Shopify. We\u2019re more than a content testing or conversion rate optimization tool. We\u2019re an affordable profit optimization platform built specifically for Shopify.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"385\",src:\"https://framerusercontent.com/images/DhxiuaMWZuAQCTUyGEcuwOmMR8.png\",srcSet:\"https://framerusercontent.com/images/DhxiuaMWZuAQCTUyGEcuwOmMR8.png?scale-down-to=512 512w,https://framerusercontent.com/images/DhxiuaMWZuAQCTUyGEcuwOmMR8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DhxiuaMWZuAQCTUyGEcuwOmMR8.png 1601w\",style:{aspectRatio:\"1601 / 770\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems: Affordable, flexible Shopify content testing\"})}),/*#__PURE__*/e(\"p\",{children:\"Intelligems\u2019 Content Testing plan was built specifically for Shopify brands. By bringing constant experimentation within reach, we help merchants create exceptional customer experiences \u2014\\xa0and maximize profit \u2014\\xa0in a data-driven way.\"}),/*#__PURE__*/e(\"p\",{children:\"Shopify brands can use our intuitive, unified platform to make sure every element of their site drives conversions, revenue, and profit. Intelligems integrates closely with Shopify, allowing merchants to seamlessly split-test any piece of site content, from a single image to an entire theme.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So what makes us stand out?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"All-in-one, easy-to-use platform\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Reduce tool switching and simplify your tech stack \u2014\\xa0Intelligems offers AB, multivariate, and personalization testing within one platform. In just a few clicks, we make it easy to run basic or advanced content tests with little to no coding required. You can also use Intelligems to run your price experiments, including item prices, shipping rates, and discounts or offers. That means Shopify owners can spend more time running their actual businesses, not fiddling with software.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"All the analytics you need with no work required\"})}),/*#__PURE__*/e(\"p\",{children:\"You need good data to make decisions after a test. Intelligems has the most robust analytics dashboard for Shopify brands. We automatically import your data, allowing you to track metrics like profit per visitor, revenue per visitor, abandoned cart rate, conversion rate, and more from within our platform.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also very easy to export data \u2014 down to every single order from a test \u2014\\xa0if you want to dig in on your own.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"10x cheaper than the competitors\"})}),/*#__PURE__*/e(\"p\",{children:\"Starting at $74, Intelligems is up to 10x cheaper than enterprise competitors like Optimizely. There\u2019s no reason for Shopify merchants to spring for complex, expensive multichannel testing tools \u2014 Intelligems is the most affordable, comprehensive replacement for Google Optimize.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems vs. Convert.com\"})}),/*#__PURE__*/e(\"p\",{children:\"Convert.com is a split-testing and experimentation tool designed to work with many different ecommerce platforms. It offers AB and multivariate testing, multi-page testing, full stack experiments, and personalization.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While it may be a good option for multichannel ecommerce brands, Convert.com doesn\u2019t offer an out-of-the-box Shopify integration. Testing Shopify content with Convert.com will take a greater technical lift to set up, and it doesn\u2019t accommodate theme or contest tests like Intelligems can with our close Shopify integration.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Unlike Intelligems, Convert.com\u2019s analytics don\u2019t sync directly from Shopify. They\u2019ll give you a high-level overview of your test results, but most Convert.com users rely on integrating with Google Analytics to truly understand their customer data. Not only does this create friction, but these external solutions also don\u2019t include ecommerce-specific metrics, like profit per visitor, that Intelligems offers. Intelligems, by contrast, always has a 1:1 match with your data from Shopify.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems vs. VWO\"})}),/*#__PURE__*/e(\"p\",{children:\"VWO is another multipurpose testing tool. But just like with Convert.com, that broader focus comes with trade-offs worth considering. If you\u2019re a Shopify store owner, expect to front-load more setup work when getting started. And because VWO isn\u2019t a Shopify-specific tool, certain integrations won\u2019t feel as seamless as they do through Intelligems.\"}),/*#__PURE__*/t(\"p\",{children:[\"You\u2019ll need technical coding skills to use VWO, especially when using the \",/*#__PURE__*/e(o,{href:\"https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/1510553/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"visual editor\"})}),\" or \",/*#__PURE__*/e(o,{href:\"https://www.capterra.com/p/147639/Visual-Website-Optimizer/reviews/391863/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"setting up advanced tests\"})}),\". Because Intelligems was built for seamless integration with Shopify, we\u2019re able to run much more smoothly, prioritizing an intuitive experience.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Plus, VWO is expensive. There is a free plan for under 50,000 monthly tracked users, but it doesn\u2019t include features important to many Shopify owners \u2014\\xa0like multivariate testing, which is only available from the Pro plan and up, starting at $900 per month.\"}),/*#__PURE__*/e(\"p\",{children:\"By contrast, Intelligems is within reach for nearly all Shopify brands. Pricing starts at $74/month, with most brands best suited to plans in the $99-$299/month range.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems vs. Optimizely Experiment\"})}),/*#__PURE__*/e(\"p\",{children:\"Optimizely is an enterprise platform for multichannel ecommerce experimentation. It offers a standard suite of features, like a low-code editor, AB testing, and personalization testing.\"}),/*#__PURE__*/e(\"p\",{children:\"Optimizely is intended for large organizations that have ample technical skill and developer resources in-house. That means Optimizely\u2019s UI is fairly complex, so expect a steep learning curve and complex setup process as you ramp up with the platform. And Optimizely\u2019s analytics are powerful, but they might be overkill for many Shopify owners who just want to find the answers they need quickly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Because Optimizely is a multichannel testing tool, it can\u2019t sync Shopify data as seamlessly as Intelligems can. Intelligems was built from the ground up to help Shopify owners drive profit. We provide ecommerce-specific analytics, close integration with Shopify, robust documentation, and immediate chat support to achieve that goal.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems vs. Shoplift\"})}),/*#__PURE__*/e(\"p\",{children:\"Unlike other options on this list, Shoplift is built for Shopify. It\u2019s a visual, no-code tool that integrates into your Shopify theme editor.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Shoplift is adept at testing certain Shopify elements, like themes and templates. Intelligems also offers these kinds of tests, but within a broader range of experiments, like URL redirects, Javascript and CSS elements, and content replacements through our visual editor. Beyond content experiments, Intelligems offers other profit optimization tools, like price testing and shipping rate testing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Shoplift does offer some analytics through Shopify. But Intelligems\u2019 dashboard offers many more ways to drill into your data, including profit-focused metrics like profit per visitor and revenue per visitor.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Because Shoplift only exists as an integration with Shopify\u2019s theme editor, it can\u2019t offer the same range of content testing abilities as Intelligems. If you want the ability to test all your content, not just elements that came pre-built with your theme, Intelligems is the right choice.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intelligems: The best replacement for Google Optimize\"})}),/*#__PURE__*/e(\"p\",{children:\"The right Google Optimize replacement must be affordable, powerful, and easy to use. Intelligems\u2019 Content Testing plan checks all those boxes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Intelligems is built specifically for Shopify to test any kind of content your heart desires from a single platform. We offer powerful analytics so you understand how every test affects your profits, and we\u2019re up to 10X cheaper than the competitors.\"})]});export const richText4=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Your free shipping threshold could be a conversion blocker. Many brands pull a random number out of a hat or add 10-15% to their AOV or average product price \u2014 if this sounds like you, this approach could be sabotaging your growth. But how can you know if this is the case, and if it is, then how do you find the right threshold?\"}),/*#__PURE__*/e(\"p\",{children:\"These two questions will be answered throughout this guide, so that you can confidently set a threshold that is validated by empirical data. The end result of the right free shipping threshold: More revenue out of every user and an increased bottom line.\"}),/*#__PURE__*/t(\"p\",{children:[\"Before you get started make sure to grab this \",/*#__PURE__*/e(o,{href:\"https://d2rmrz04.na1.hs-sales-engage.com/Ctc/W3+23284/d2rMrZ04/JlF2-6qcW8wLKSR6lZ3l4W74zf9s2zq-H8W4Hzt3w5htVkgW1cSYTv4wQ5JzVHTWzn56vkyTW3VgD2N4nqvjYW5k2nCp6ZH46FW4jwpZJ25PVhRW7xWL5G9l_-X1W8yfXC43wBqgSW6PfvKl5gkS_JW2JwGt24qJqsJW686JK88T2M9qW4rc1bT12xr04W7zwQJR8zHX05W1-T2HG95ngGrW4WXv112frrTRW6ZNTHs7BC2T1V5yth356H6C6W93gyw923djJYW77vYNW5GpBBlW7vmy796msBMTN5KDd-nsRKbZW93m0FW4grNBNW8j1wzG2hB1wDW76mwMz55fF-1W2S0Ntt7x_Fx2N6rCJMhmykM3W1xsl-_81GDVqf62RVsn04\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"free report\"})})}),\" developed by our team at \",/*#__PURE__*/e(o,{href:\"https://enavi.co/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Enavi\"})}),\". Our intra-site funnel report allows you to focus your CRO efforts on a clear metric on fire. Conversion rate alone is useless, but the intra-site funnel report breaks your CVR down into 4 key behaviors in order to identify where users are dropping off across the funnel. We will reference this throughout the guide as it is key measuring your online store performance.\"]}),/*#__PURE__*/e(\"p\",{children:\"A few tips while doing your analysis:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use larger sample sizes, which may require longer data ranges.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Analyze with seasonality in mind.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"This is high effort, and only high reward if there is a real data-backed problem.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"How to identify if your free shipping threshold is a problem?\"}),/*#__PURE__*/e(\"p\",{children:\"The best way to maximize your CRO efforts is to solve data backed problems. The last thing you\u2019ll want to do is go chasing a problem that doesn\u2019t actually exist. Of by the end of this section you can have at least 2 data points pointing to the free shipping threshold as a potential problem then it\u2019s worth it for you to move on to the next step. Throughout this guide we'll be referencing a real case study as an example.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Analyze average order value (AOV)\"})}),/*#__PURE__*/e(\"p\",{children:\"The simplest thing you can do is look at your AOV in a histogram chart. This will help you see the percentage of orders that qualify for free shipping and where the majority of your orders are in terms of AOV. This in itself won\u2019t indicate if you have a problem, but it can help provide the context needed to further analyze.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data points to gather:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What percentage of orders qualify for free shipping?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What AOV range has the bulk of orders?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How does AOV fluctuate throughout the year?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In our example case 17.49% of orders qualified for free shipping, while the vast majority of orders are between $51-$100.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"365\",src:\"https://framerusercontent.com/images/M2mXcqL6VF3ljvnDsoOvmIAnus.png\",srcSet:\"https://framerusercontent.com/images/M2mXcqL6VF3ljvnDsoOvmIAnus.png?scale-down-to=512 512w,https://framerusercontent.com/images/M2mXcqL6VF3ljvnDsoOvmIAnus.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/M2mXcqL6VF3ljvnDsoOvmIAnus.png 1190w\",style:{aspectRatio:\"1190 / 730\"},width:\"595\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on your AOV shipping costs can inflate this significantly, so removing shipping along with taxes can give your better data on your AOV that is effecting Free Shipping.\"}),/*#__PURE__*/e(\"p\",{children:\"In our example when we remove shipping cost from AOV we can see that it dips down to $101.25 from $110.46. That is nearly a 10% impact on AOV from the $9.21 in shipping cost alone.\"}),/*#__PURE__*/e(\"p\",{children:\"We can also see that AOV doesn\u2019t fluctuate that much overtime. There is no more than a 10% swing depending on the season.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"398\",src:\"https://framerusercontent.com/images/zBXjfOKO2V5atM5C3OvJxalmQg.png\",srcSet:\"https://framerusercontent.com/images/zBXjfOKO2V5atM5C3OvJxalmQg.png?scale-down-to=512 512w,https://framerusercontent.com/images/zBXjfOKO2V5atM5C3OvJxalmQg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zBXjfOKO2V5atM5C3OvJxalmQg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/zBXjfOKO2V5atM5C3OvJxalmQg.png 2502w\",style:{aspectRatio:\"2502 / 796\"},width:\"1251\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Analyze checkout abandonment rates\"})}),/*#__PURE__*/e(\"p\",{children:\"For most stores it is the Checkout to Purchase rate that will be the most effected by the Free Shipping Threshold. The baseline target for this metric is 45-60% of users that Checkout should purchase. If you are seeing that less than 45% of users that checkout complete their purchase, this is a clue that your shipping threshold could be negatively impacting your conversion rate.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data points to gather:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Where is your Checkout to Purchase rate?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How does your Checkout to Purchase rate vary by cart total?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You can take this a step deeper by analyzing the impact of cart size on Checkout to Purchase rate. Start by segmenting users with carts that qualify for free shipping and carts that don\u2019t. What is the difference in Checkout to Purchase between users who qualified and didn\u2019t qualify for free shipping?\"}),/*#__PURE__*/e(\"p\",{children:\"In the example below we can see that visitors who qualify for free shipping are purchasing at a 65.06% rate, while users who don\u2019t qualify for free shipping are purchasing at 60.62% rate. This means users that qualify for free shipping are 7.07% more likely to purchase. If we assume that visitors that didn\u2019t qualify for free shipping would have had the same Checkout to Purchase rate as the free shipping group if they also qualified for free shipping, it would be worth $198,825.93 in additional monthly revenue.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"218\",src:\"https://framerusercontent.com/images/njxbIJ3hVUcUeyVMOBfHDWvU2I.png\",srcSet:\"https://framerusercontent.com/images/njxbIJ3hVUcUeyVMOBfHDWvU2I.png?scale-down-to=512 512w,https://framerusercontent.com/images/njxbIJ3hVUcUeyVMOBfHDWvU2I.png 812w\",style:{aspectRatio:\"812 / 436\"},width:\"406\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, it\u2019s probable that visitors with a larger cart size are more likely to purchase and cart size could be a barometer for intent, so we can\u2019t fully expect the lower cart sizes to increase Checkout to Purchase rate by 7.07%, but even if there was just a 3.5% increase that would still be worth an additional 6 figures in monthly revenue.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Bonus:\"}),\" If you have access to micro checkout events (for example through a third-party app like Elevar) you can take this analysis a step deeper to see whether visitors are dropping off once they get to the shipping step \u2014 this can provide even more context.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Review customer feedback\"})}),/*#__PURE__*/e(\"p\",{children:\"Pay attention to customer feedback and complaints regarding shipping costs. If customers are consistently expressing dissatisfaction with shipping charges, this can be an additional data point to indicate that your free shipping threshold could be a problem. You can do this by looking at support tickets and reviews (especially third-party reviews). Make sure you have a good sample size and don\u2019t let one loud voice push you to chase a problem that doesn\u2019t actually exist.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. You\u2019ve gathered the data, but is it really a problem?\"})}),/*#__PURE__*/e(\"p\",{children:\"Now you have context as to how many orders qualify for free shipping and how that affects checkout abandonments, but is this a significant enough problem to invest more time and resources into?\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do less than 65% of your orders qualifying for the current free shipping threshold?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Are users with cart totals that don\u2019t qualify for free shipping significantly less likely to checkout (>5% less likely)?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do you frequently receive an outsized number of complaints on your free shipping threshold?\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"If you answered \",/*#__PURE__*/e(\"code\",{children:\"Yes\"}),\" to at least 2 of these, you may a problem and should look at testing a different free shipping threshold.\"]}),/*#__PURE__*/e(\"p\",{children:\"If the above isn\u2019t true for you then testing a lower Free Shipping Threshold is probably not worth addressing at this point. As we all know, there are plenty of problems for to be fixed in e-commerce, so prioritizing these is essential.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"How to know what free shipping thresholds to test?\"}),/*#__PURE__*/e(\"p\",{children:\"If at this point you\u2019ve identified that your free shipping threshold might be a problem or you\u2019re interested in introducing a free shipping threshold, you\u2019ll need to decide on what new thresholds to test. We\u2019ve heard a lot of conversional wisdom or \u201Cbest practices\u201D around this, like you should set your free shipping threshold slightly above your average product price. The problem with this approach is that every brand\u2019s product is different, every brand\u2019s catalog is different, and every brand\u2019s customers are different. So there is no \u201Cbest practice\u201D approach to finding the perfect threshold, but there is a way to do this that is driven by your unique data.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Analyze your product pricing\"})}),/*#__PURE__*/e(\"p\",{children:\"The first thing you\u2019ll need to understand is the feasibility of building a cart that unlocks free shipping. If it is challenging to easily reach the free shipping threshold with your product prices and catalog, that can lead visitors to abandon cart. There a are few different ways to approach this and gather the unique context about your brand in order to make a data informed decision.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Average product price ordered\"})}),/*#__PURE__*/e(\"p\",{children:\"We want to know what is the average product price ordered after discounts. Many stores may have there average product price at $90, but users are commonly applying a 10-20% discount, so the actually price they are ordering at is $85.\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data points to gather:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is your average product price?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is your net average product price?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In the example case, there is a fairly large difference between the average product price and the average product price ordered. It\u2019s only important to factor in discounts, because that can influence your order value.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"112\",src:\"https://framerusercontent.com/images/SvOJedgWlqSCCOdNzjA0nOo.png\",srcSet:\"https://framerusercontent.com/images/SvOJedgWlqSCCOdNzjA0nOo.png?scale-down-to=512 512w,https://framerusercontent.com/images/SvOJedgWlqSCCOdNzjA0nOo.png 648w\",style:{aspectRatio:\"648 / 224\"},width:\"324\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Average net products per order\"})}),/*#__PURE__*/e(\"p\",{children:\"Certain products naturally lend themselves to customers purchasing multiples or exploring similar items within the same category. Understand your current average products per order and combining that with your average product price can help indicate whether it is likely for most shoppers to reach a given threshold. \"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data points to gather:\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is your average products per order?\"})})}),/*#__PURE__*/t(\"p\",{children:[\"In our example the average net products per order was \",/*#__PURE__*/e(\"strong\",{children:\"1.2\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"If you sell apparel be weary of users buying multiple sizes of one product or multiples of similar products and then returning most of them and only keeping one product. This is where calculating your net average products per order rate is super important.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Analyze your catalog in order to understand natural possibilities to achieve the threshold\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Do you have easy or natural cross-sells?\"})}),/*#__PURE__*/e(\"p\",{children:\"Understanding the composition of your product catalog is crucial to understanding whether you can actually even use your free shipping threshold to improve your average order value. If you have a natural upsell that allows visitors to increase their basket size to reach the free shipping threshold, then that can be a great opportunity to increase AOV. For example if you sell shoes, an easy cross sell could be socks.\"}),/*#__PURE__*/e(\"p\",{children:\"In our example there were no natural cross sells and with the current free shipping threshold users would have to buy 2 or 3 products to reach the threshold\u2014as we can see by looking at the average items per order this was not happening.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Putting all the data together to identify the threshold to test\"})}),/*#__PURE__*/e(\"p\",{children:\"Now you have even more context and information. So what do we do with all of this data to decide what variant thresholds to test?\"}),/*#__PURE__*/e(\"p\",{children:\"The following scenarios should account for the majority of cases and help you decide what to do next:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"355\",src:\"https://framerusercontent.com/images/3dTQAqeM3sGow1jmuGow3zle48o.png\",srcSet:\"https://framerusercontent.com/images/3dTQAqeM3sGow1jmuGow3zle48o.png?scale-down-to=512 512w,https://framerusercontent.com/images/3dTQAqeM3sGow1jmuGow3zle48o.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3dTQAqeM3sGow1jmuGow3zle48o.png 1382w\",style:{aspectRatio:\"1382 / 711\"},width:\"691\"}),/*#__PURE__*/e(\"p\",{children:\"In our example we can see that the average product price order was $85 after discounts, users were hardly ordering multiple products, and the vast majority of orders were between $75-$100. With this in mind we decided to test a threshold of $75, which is half of the current $150 free shipping threshold and about 13% less than the average product price of $85.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"How to run the test using Intelligems?\"}),/*#__PURE__*/t(\"p\",{children:[\"You can use Intelligems\u2019 \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/products/shipping-rate-testing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"shipping threshold test\"})}),\" type to easily split test multiple different shipping thresholds. Intelligems will handle showing the correct shipping rates at checkout, and can also dynamically render your free shipping progress bar or callouts on free shipping across the site so they are accurate per test group. Want to learn more? Grab some time with the Intelligems team \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/book-a-demo\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"You should plan to run the test at least one business cycle, or ideally two. If your average time to purchase is three weeks long you should run the test for at least 3 weeks. When it comes to sample size you will most likely see a lift smaller than 10%, so you need at least 5,000 orders across both the control and the variant to have enough confidence in the data.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"How to analyze the test results?\"}),/*#__PURE__*/e(\"p\",{children:\"After the test has run to significance we can now validate the results. It\u2019s incredibly important to make sure that you have a large enough sample size size to have confidence in the data. If you don\u2019t then you should let your test run another business cycle.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Primary KPIs\"})}),/*#__PURE__*/e(\"p\",{children:\"Our primary KPI for this test is Revenue per Site Visitor.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"362\",src:\"https://framerusercontent.com/images/SG0SSVPx62MaUIMEKoeOkGSW6o.png\",srcSet:\"https://framerusercontent.com/images/SG0SSVPx62MaUIMEKoeOkGSW6o.png?scale-down-to=512 512w,https://framerusercontent.com/images/SG0SSVPx62MaUIMEKoeOkGSW6o.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SG0SSVPx62MaUIMEKoeOkGSW6o.png 1332w\",style:{aspectRatio:\"1332 / 724\"},width:\"666\"}),/*#__PURE__*/e(\"p\",{children:\"In our example, conversion rate was up 6% in the test group, and Revenue per visitor was up 2.03% (both with 100% confidence).\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Intra-site funnel impact\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s important to measure the impact of your free shipping threshold across the intra-site funnel. It\u2019s most likely going to have it\u2019s greatest impact on Checkout \u2192 Purchase, but can affect other aspects of the funnel. With this context you can further validate the impact.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"78\",src:\"https://framerusercontent.com/images/5A15pvNkjCZsqcCJ6TF2ruzLyA.png\",srcSet:\"https://framerusercontent.com/images/5A15pvNkjCZsqcCJ6TF2ruzLyA.png?scale-down-to=512 512w,https://framerusercontent.com/images/5A15pvNkjCZsqcCJ6TF2ruzLyA.png 952w\",style:{aspectRatio:\"952 / 156\"},width:\"476\"}),/*#__PURE__*/e(\"p\",{children:\"As we can see in our example users across the funnel were positively impacted all leading to that 6% increase we see in conversion rate.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Impact on AOV and items per order\"})}),/*#__PURE__*/e(\"p\",{children:\"Does your free shipping threshold make an impact on AOV? By looking at average units per order and average order value we can understand this.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"274\",src:\"https://framerusercontent.com/images/cKUdb0zZ5HD1IjjlBmrEFhZA.png\",srcSet:\"https://framerusercontent.com/images/cKUdb0zZ5HD1IjjlBmrEFhZA.png?scale-down-to=512 512w,https://framerusercontent.com/images/cKUdb0zZ5HD1IjjlBmrEFhZA.png 844w\",style:{aspectRatio:\"844 / 548\"},width:\"422\"}),/*#__PURE__*/e(\"p\",{children:\"In our example we can see that there is barely a difference in average units per order\u2014it\u2019s pretty clear that the current free shipping threshold does nothing to influence that!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"110\",src:\"https://framerusercontent.com/images/ajZ1En74U8WmzT3VFK5jki3xs.png\",srcSet:\"https://framerusercontent.com/images/ajZ1En74U8WmzT3VFK5jki3xs.png?scale-down-to=512 512w,https://framerusercontent.com/images/ajZ1En74U8WmzT3VFK5jki3xs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ajZ1En74U8WmzT3VFK5jki3xs.png 1260w\",style:{aspectRatio:\"1260 / 220\"},width:\"630\"}),/*#__PURE__*/e(\"p\",{children:\"When we drill further down into AOV, we can see that the majority of the AOV difference isn\u2019t from product revenue, but the additional $4.14 that users are paying for shipping on the control.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Shipping breakdown\"})}),/*#__PURE__*/e(\"p\",{children:\"Intelligems will surface some incredible data around shipping that would be time consuming to query in GA4. All of these data points will help you gather context to help support the primary KPI (RPV) and help to make your final business decision.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Percent of Orders with Free Shipping\"})}),/*#__PURE__*/e(\"p\",{children:\"Understanding how many orders qualified for free shipping can be super insightful. This can help inform expectations on what shipping costs you will have to cover to help make your business decision and if maybe it\u2019s worthwhile to explore completely remove your free shipping threshold if 75%+ of orders are already qualifying for free shipping.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"276\",src:\"https://framerusercontent.com/images/JmukM9IPm9nP8Pj2nl1pzJJMM.png\",srcSet:\"https://framerusercontent.com/images/JmukM9IPm9nP8Pj2nl1pzJJMM.png?scale-down-to=512 512w,https://framerusercontent.com/images/JmukM9IPm9nP8Pj2nl1pzJJMM.png 844w\",style:{aspectRatio:\"844 / 552\"},width:\"422\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Shipping Revenue per Order\"})}),/*#__PURE__*/e(\"p\",{children:\"This can give you more context as to what users are paying in terms of shipping costs.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"296\",src:\"https://framerusercontent.com/images/8MPUrQ6dZ2BVHbywSgcnG7vjC0.png\",srcSet:\"https://framerusercontent.com/images/8MPUrQ6dZ2BVHbywSgcnG7vjC0.png?scale-down-to=512 512w,https://framerusercontent.com/images/8MPUrQ6dZ2BVHbywSgcnG7vjC0.png 844w\",style:{aspectRatio:\"844 / 593\"},width:\"422\"}),/*#__PURE__*/e(\"p\",{children:\"In our example there is a massive difference in the number of orders qualifying for free shipping 60% vs 17.4% when comparing the variant threshold to the original.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"Making the business decision\"}),/*#__PURE__*/e(\"p\",{children:\"After doing all of these analysis and having empirical today to prove out the potential problem of your current free shipping threshold and validate the solution of your new free shipping threshold, you will need to make the business decision of where to place your free shipping threshold. Not only should you look at conversion rate, average revenue per user and how that impacts your top line revenue, but what this means to your bottom line. With this decision there are so many layers to think about, below are just a few:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is your shipping cost as a result of the additional orders that qualified for free shipping?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How many new customers were generated from this and what is the potential LTV of this cohort?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What is the bottom line impact and can we afford these new orders at this AOV?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In our example there was an additional +2,490 orders per month which was roughly +658 new customers per month with a revenue total of +$92,915 per month. There was also an additional +3,590 orders that the brand had to cover free shipping on which resulted in an additional +$28,720 in shipping cost. All of these played into the final decision of whether to implement the new shipping threshold or not.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h1\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Setting the right free shipping threshold can significantly impact your e-commerce revenue. Instead of relying on arbitrary figures or generic industry practices, it's crucial to leverage empirical data to validate your threshold decisions. By following the steps outlined in this guide, you can confidently identify potential issues with your current threshold and determine the optimal threshold for your business. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Author:\"}),\" \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/in/anthonycmorgan/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Anthony Morgan\"})}),\", Founder and CEO of \",/*#__PURE__*/e(o,{href:\"https://enavi.co/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Enavi\"})}),\". I went to school for music and stumbled my way into ecommerce\u2026 I\u2019ve had a chance to do almost everything both in-house and as an agency from packing shipments to Facebook ads, but Customer-First CRO is what stuck. Why? Because we squeeze more revenue out of every user by solving data-backed problems with customer research. Better efficiency = more profitable.\"]})]});export const richText5=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"As Shopify merchants prepare for the transition to checkout extensibility and say goodbye to \",/*#__PURE__*/e(\"strong\",{children:\"checkout.liquid\"}),\" and checkout scripts, understanding how these changes will impact your store, your existing functionality, and your AB testing program is crucial. As a Shopify partner, we are always keeping up with new features & changes\u2014we wanted to share some info about what these changes mean for you, and how to ensure that your testing program remains seamless and effective! The bottom line is that not much will change for your Intelligems experience.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Checkout Extensibility?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.shopify.com/partners/blog/checkout-extensibility\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify is changing the underlying infrastructure of its checkout\"})}),\" - including the checkout page, thank you page, and scripting capabilities - to make it more scalable and future proof. They are balancing a need to \",/*#__PURE__*/e(\"strong\",{children:\"standardize\"}),\" across stores (this is incredibly core infrastructure for your ecommerce store! You don\u2019t want things breaking or customers getting confused) with the desire to \",/*#__PURE__*/e(\"strong\",{children:\"customize \"}),\"for the needs of individual merchants.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In the past, customizations were nearly unlimited -\\xa0 \",/*#__PURE__*/e(\"strong\",{children:\"checkout.liquid\"}),\"\\xa0 allowed you to change nearly everything about how the pages looked, and checkout scripts let you build any logic you wanted about the cart. The tradeoff was that this could lead to instability - a rogue app or script in checkout.liquid could take down your checkout; your checkout script could start giving out free products by accident or get unpublished by accident.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With Checkout Extensibility, customizations are much more API driven and \u201Con rails.\u201D The goal is to provide the same level of customization, but in a more safe, controlled manner that produces more stability. When Shopify upgrades checkout, they know that all the customizations will work with the improvements.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This transition is happening in several phases, and it does mean that merchants (and apps!) will need to take new approaches to get things done. We also all need to understand transition timelines and differences in features to keep existing functionality running smoothly.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Timeline & Key Dates\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"In-Checkout Page\"}),\": extensibility is already available for the in-checkout pages (info, shipping, payment pages). As a result, checkout.liquid is being deprecated and will no longer work for in-checkout pages on August 13, 2024. Brands may choose to stop using checkout.liquid ahead of this if they want to access extensibility features.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Post-Checkout pages\"}),\" (Thank You Page and Order Status page): extensibility is not yet rolled out quite yet, so brands can choose to continue to use checkout.liquid for now until Shopify releases a timeline.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Script Editor: \"}),\"The script editor app is no longer available for download from the Shopify app store, but will continue to work for Shopify Plus brands who already have access through August 28, 2025.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Shopify Functions: \"}),\"these \",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/enterprise/blog/shopify-functions\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"functions\"})}),\" will replace much of the functionality available in the script editor, and are being rolled out in phases with pretty frequent updates from Shopify. You can keep an eye on the \",/*#__PURE__*/e(o,{href:\"https://shopify.dev/docs/api/functions\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"API guide\"})}),\" to keep an eye on what\u2019s live, what\u2019s in developer preview, and what\u2019s up next.\\xa0\"]})})]}),/*#__PURE__*/t(\"p\",{children:[\"Shopify is updating these dates at their upgrade guide \",/*#__PURE__*/e(o,{href:\"https://help.shopify.com/en/manual/checkout-settings/checkout-extensibility/checkout-upgrade\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"here\"})}),\", bookmark that to get the latest info.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4 Implications for Split Testing\"})}),/*#__PURE__*/e(\"p\",{children:\"While extensibility opens up new possibilities, it also entails some adjustments to the tools and methods used for conducting split tests. The good news is that all the testing strategies you\u2019ve come to rely on to drive improvements in your store will continue to thrive!\"}),/*#__PURE__*/e(\"p\",{children:\"Let's explore the implications of split testing across various categories:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Content Tests Face Minimal Changes\"})}),/*#__PURE__*/e(\"p\",{children:\"Merchants will be able to continue running content split tests across their sites without issue.\"}),/*#__PURE__*/e(\"p\",{children:\"The only limitation is that you will no longer be able to split test the look or feel of the checkout page specifically without the checkout.liquid file due to limitations imposed by Shopify's restrictions on third-party JavaScript.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Price Testing Becomes Easier\"})}),/*#__PURE__*/e(\"p\",{children:\"With the rollout of checkout extensibility, we will change the way we manipulate prices in the cart for both Shopify Plus merchants and Shopify Advanced, Shopify, and Shopify basic merchants. For Shopify Plus, we will be transitioning from using checkout scripts, and for non-Plus, we will be transitioning from using duplicate products.\"}),/*#__PURE__*/t(\"p\",{children:[\"We will be moving all merchants to the\",/*#__PURE__*/e(o,{href:\"https://shopify.dev/docs/api/functions/reference/cart-transform\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\" cart transform function\"})}),\", allowing us to dynamically change prices at checkout per test group. We\u2019re excited about this change\u2014this is a better overall experience for both you (the merchant) and your customers.\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Moving to cart transform reduces risk by removing reliance on checkout scripts being published correctly or duplicate products being configured correctly.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Instead of applying a discount, we\u2019re just changing the price directly, which means no pesky strike-throughs slipping through in unexpected places like ShopPay, or risk of showing a discount at checkout.\"})})]}),/*#__PURE__*/e(\"h4\",{children:\"Requirements to Use Cart Transform Functions\"}),/*#__PURE__*/e(\"p\",{children:\"There are a few requirements to move to using cart transform functions. To use transform, you need to be:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[\"Using the \",/*#__PURE__*/e(o,{href:\"https://help.shopify.com/en/manual/online-store\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Online Store\"})})}),\" sales channel or a \",/*#__PURE__*/e(o,{href:\"https://help.shopify.com/en/manual/custom-storefronts\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Custom Storefront\"})})}),\". Functions are not supported on other sales channels (e.g., apps like Tapcart)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[\"Your store must not use any \",/*#__PURE__*/e(o,{href:\"https://shopify.dev/docs/themes/architecture/layouts/checkout-liquid?shpxid=4003069d-B6F0-4A3A-2B89-97DD02F21B9C\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"checkout.liquid\"})})}),\" customizations or features.\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"Your store must not use the following apps:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://apps.shopify.com/beauty-license-verification-v2\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Licensify\"})})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"The legacy Recharge subscriptions app\"})})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"There may be some limitations if you\u2019re using checkout scripts to power other discounts, but moving off the script editor app is not required.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Shipping Tests Retain Core Functionality\"})}),/*#__PURE__*/e(\"p\",{children:\"The majority of shipping tests are unaffected and will continue to operate as usual using the Intelligems carrier rate.\"}),/*#__PURE__*/e(\"p\",{children:\"In some cases, Intelligems has been able to create custom shipping tests relying on checkout scripts\u2014we may no longer be able to support these custom shipping tests for stores that are depreciating the script editor app (not required by Shopify until 2025).\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Campaign Tests Will Leverage Functions\"})}),/*#__PURE__*/e(\"p\",{children:\"Similar to price testing, campaign tests (tests on offers and discounts powered by Intelligems campaigns) will leverage Shopify Functions to apply discounts in the cart.\"}),/*#__PURE__*/e(\"p\",{children:\"If you are still using checkout scripts to power other discounts, there may be limitations in how our discount functions can apply discounts and how many discounts you can have.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to Ensure a Seamless Transition\"})}),/*#__PURE__*/t(\"p\",{children:[\"As merchants prepare for the deprecation of \",/*#__PURE__*/e(\"strong\",{children:\"checkout.liquid\"}),\" and embrace the era of checkout extensibility, it's essential to prioritize ensuring that your testing and optimization efforts can continue full steam ahead.\"]}),/*#__PURE__*/e(\"p\",{children:\"The TLDR;\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"You\u2019ll be able to continue leveraging Intelligems for all of your split tests.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"We will continue to receive accurate data on conversion events, regardless of the change.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"We will be transitioning price and campaign tests to the use of the cart transform function.\"})})]})]});export const richText6=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It's not enough for your Shopify store to look good. It also needs to motivate shoppers to browse, buy, and come back. And every single piece of site content (no matter how small) must support that goal. Ensuring your content actually does this requires *a lot* of A/B testing.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/resources/blog/with-google-optimize-leaving-how-can-shopify-stores-keep-ab-testing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google Optimize\"})}),\" used to be the go-to tool for running these conversion rate optimization tests. But in September 2023, the tech behemoth sunsetted its content testing offering, forcing Shopify brands to either spring for expensive third-party tools or cross their fingers that their content converts.\"]}),/*#__PURE__*/t(\"p\",{children:[\"With Intelligems' all-new \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/resources/blog/why-you-should-be-using-intelligems-new-content-testing-feature\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Content Testing feature\"})}),\", you get the data you need to drive profits in just a few clicks\u2013and for a fraction of the cost of most alternative).\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Meet the all-new Content Testing feature\"})}),/*#__PURE__*/e(\"p\",{children:\"With the new Content Testing feature, you can now easily run A/B, multivariate, and personalization tests on any part of your Shopify store. Use it to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Split test images, text copy, HTML, or CSS with our visual content editor\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Redirect visitors to multiple versions of any landing page or URL\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(14, 16, 26)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Test entire Shopify themes or templates just by saving them as a draft\"})})]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(a,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/zA6EG7C8n9c?si=rBbocbjYgnFIRU_R\"})})}),/*#__PURE__*/e(\"p\",{children:\"Best of all, analytics (like conversion rates, AOV, and profit per visitor) sync directly from your Shopify account without any setup. That way, you can track exactly how tests impact customer behavior, optimize content faster, and drive more profits.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tip: \"}),\"Our Content Testing feature is a powerful Google Optimize replacement for Shopify brands \u2013 at a tenth of the price of competitors like VWO, Optimizely and Convert.com.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Split test site content to find what drives profit\"})}),/*#__PURE__*/e(\"p\",{children:\"Use the Intelligems visual content editor to easily split test any text, images, HTML, JavaScript, or CSS on your Shopify store \u2014 all without tweaking back-end code. You'll instantly see whatever updates you make, enabling you to iterate and optimize content faster.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Use redirects to measure which landing page performs best\"})}),/*#__PURE__*/e(\"p\",{children:\"Redirect between multiple versions of the same page to see which version resonates best with your customers \u2014 all from the same link. As you gather data, you can strategically shut down the underperforming version until you find the one that drives the most profits.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tip: \"}),\"Redirects are the perfect way to test-drive new or campaign-specific landing pages. And with Intelligems, you can test as many pages as you want.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Test themes and templates without investing in a full redesign\"})}),/*#__PURE__*/e(\"p\",{children:\"Don't take a chance on a massive site redesign. Instead, split test new Shopify templates (e.g., your PDP or your collection page layout) or whole themes \u2014 sending some visitors to your existing site and others to a new version (or versions, as the case may be).\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"912\",src:\"https://framerusercontent.com/images/kT4uHsEMrrC3oiND4Byjh1k3vDA.gif\",srcSet:\"https://framerusercontent.com/images/kT4uHsEMrrC3oiND4Byjh1k3vDA.gif?scale-down-to=512 512w,https://framerusercontent.com/images/kT4uHsEMrrC3oiND4Byjh1k3vDA.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/kT4uHsEMrrC3oiND4Byjh1k3vDA.gif?scale-down-to=2048 2048w,https://framerusercontent.com/images/kT4uHsEMrrC3oiND4Byjh1k3vDA.gif 3840w\",style:{aspectRatio:\"3840 / 1824\"},width:\"1920\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"To reduce risk, you can even send a small sample group to the test version and gradually increase the sample size over time, depending on how it performs. Best part? You can wait to officially launch the redesign until you have the data to prove it increases revenue or conversions!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Test literally anything else with the Javascript API\"})}),/*#__PURE__*/e(\"p\",{children:\"Haven't seen the content test you want to run yet? No worries \u2014 with our Javascript API, your developers can set up powerful custom tests by simply updating your store's back-end code. Use the API to test literally anything on your store, including custom experiences, UI components, and redesigns.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Track how each test performs in real-time\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"See at a glance how every test performs in real time. Using our robust analytics dashboard, track how different versions of content affect shopper behavior from a conversion rate, revenue, and profit per visitor standpoint. That way, you can strategically optimize your Shopify store and ultimately drive incremental profits.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"477\",src:\"https://framerusercontent.com/images/YVeUqgZeMf5WKsw0Wkr1KEYcOBY.png\",srcSet:\"https://framerusercontent.com/images/YVeUqgZeMf5WKsw0Wkr1KEYcOBY.png?scale-down-to=512 512w,https://framerusercontent.com/images/YVeUqgZeMf5WKsw0Wkr1KEYcOBY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YVeUqgZeMf5WKsw0Wkr1KEYcOBY.png 1781w\",style:{aspectRatio:\"1781 / 954\"},width:\"890\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Segment tests with audience and page targeting\"})}),/*#__PURE__*/e(\"p\",{children:\"You won\u2019t want every visitor to be part of every single test With Intelligems, easily target tests to different segments of your store traffic \u2014\\xa0think mobile vs. desktop, new vs. returning, or paid vs. organic. Or, you limit tests to certain pages of your site.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can even use Javascript targeting to build custom segment logic. The result? Get the most useful data possible, by running tests only on the most relevant visitors.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Start testing which content increases profits today\"})}),/*#__PURE__*/t(\"p\",{children:[\"Content Testing is now available to all Profit Optimization and Intelligems Blue merchants, or with our standalone Content Testing Plan. \",/*#__PURE__*/e(o,{href:\"https://app.intelligems.io/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Log in\"})}),\" now to run your first content test.\"]})]});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"An e-commerce site should never be static. Every day, you are welcoming a different mix of potential customers who have come from different channels and are evaluating different competitors. In order to stay ahead, you need to be \",/*#__PURE__*/e(\"strong\",{children:\"consistently testing \"}),\"in order to find a new edge. That applies to testing products, prices, shipping rates, discounts, website content, and UX.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s easy enough to say, but we find that a lot of brands struggle to be consistent with their testing. They will have bursts of energy, run a few tests, but then lose momentum after running a couple of experiments. There\u2019s some value here, but the key to long-term value is to set up a \",/*#__PURE__*/e(\"strong\",{children:\"consistent, reliable approach to AB testing \"}),\"that ensures you\u2019ll always be testing things. Having a methodical, repeatable approach will ensure you\u2019re learning as much as possible, and maximizing the potential impact of your AB testing.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"\\xa0In this blog post, we'll share a few of the essential steps to build a consistent testing program at an e-commerce brand, based on what we\u2019ve seen with our most successful clients.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Keys to setting up a consistent, repeatable AB testing program\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Assign a clear owner of AB testing program\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Distributed responsibility kills momentum. Start by designating an owner for the testing program within your team. This individual should take the initiative to ensure that testing efforts are organized and your strategy is working. They are ultimately in charge of driving things forward\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/t(\"p\",{children:[\"You may choose to work with a CRO agency and have them own the program. You should still have a single internal owner to ensure this relationship is generating impact (BTW - if you\u2019re looking for a CRO agency check out our \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/company/partnerships\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"partnerships page\"})}),\").\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Set a Goal\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/t(\"p\",{children:[\"Make an estimate about how much revenue or profit lift you want to achieve from your testing program. We\u2019d recommend measuring this in terms of \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/resources/blog/the-only-metric-you-need-when-ab-testing\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"profit-per-visitor\"})}),\", but revenue per visitor or conversion rate could also work. This is going to be a guess, and that\u2019s OK \u2013 you can take a couple approaches:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Ask your peers or agencies what lift they think is possible (FWIW \u2013 Intelligems sees an average of ~6% profit per visitor lift for our customers after a year).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Sum up how much you\u2019re \u201Cspending\u201D on the program between any software tools, agency fees, and time that you\u2019re dedicating to it. 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Throw ideas at the wall and build a list. You can try a brainstorming game like \",/*#__PURE__*/e(o,{href:\"https://designsprintkit.withgoogle.com/methodology/phase3-sketch/crazy-8s\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Crazy 8s\"})}),\" to get people going and thinking.\\xa0\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"The owner should compile these into a list, and encourage folks to bring more ideas over time.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Track data sources that can give new test ideas\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"That brainstorming will help come up with some \u201Ctop down,\u201D creative ideas about how to improve the site.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"But there are also ways to generate ideas \u201Cbottom up.\u201D For example, you may look for \u201Cweak points\u201D in your funnel where customers drop off, and try to test new ideas in those spots. Or perhaps you can highlight really strong elements of your site and make them more prominent.\\xa0\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"The point here is to pick a couple of analyses that you can track over time, and mine for ideas. Some tools that can be useful here are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Google Analytics funnel views\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"Heatmap software that can show where customers are (or are not) clicking\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post Purchase Survey Data from Customers\\xa0\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Customer feedback from post-purchase surveys can be a great way to generate new hypotheses for future tests and help you iterate on current tests you\u2019re running.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Post-purchase surveys let you gain valuable insight into your customer satisfaction, lets you understand user preferences, and identify the weak points of your testing strategy.\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"You can also gain qualitative insight to add to the quantitative results from your strategy, so you can dig deeper into your results and add productive changes to your tests to improve them.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Prioritize Ideas and keep a roadmap\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[\"When faced with multiple testing ideas, prioritize them using the ICE framework (Impact, Confidence, Ease). Here\u2019s an \",/*#__PURE__*/e(o,{href:\"https://lineardesign.com/blog/ice-score/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"article\"})}),\" we found that digs deeper into this strategy.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Identify tests with the highest potential impact, those you are confident in implementing, and those that are relatively easy to execute. This prioritization ensures that your testing efforts yield meaningful results efficiently.\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"Keep your backlog of test ideas groomed to make sure you always know what the next test will be - and have it ready to roll. That will significantly cut down on any \u201Cdead time\u201D between tests.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Run Tests to Statistical Significance \u2013 But Use Your Best Judgment\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"While reaching statistical significance is crucial for confidence in your results, avoid the trap of waiting for a 99% significance level.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Getting that last bit of confidence can take a very long time. It may make you more certain of that decision, but there\u2019s an opportunity cost \u2013 you could be running a new test instead.\\xa0\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"Pick a threshold \u2013 we see a lot of brands use 85%, but you can afford a higher threshold if you are large \u2013 and stick to it!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Avoid Dead Time and Stay Consistent\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/t(\"p\",{children:[\"Treat your website traffic as your testing budget. You want to \u201Cspend\u201D all of that budget on AB tests so that you can learn the maximum amount. Any time that you \",/*#__PURE__*/e(\"em\",{children:\"don\u2019t\"}),\" have a test running is a wasted budget \u2013 you need to stay consistent, and the owner needs to be responsible for this.\\xa0\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:[/*#__PURE__*/e(\"p\",{children:\"There are some cases where a test shouldn't be live \u2013 e.g. a major sale period \u2013\\xa0 and that\u2019s OK, having good internal communication should make this relatively painless.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Celebrate the Wins and Learn From the Losses\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Your first 3 tests may be losers \u2013 that\u2019s OK. A single big win could provide the entire lift you need for a year, so don\u2019t get discouraged.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"You need to make sure you\u2019re learning from the losses \u2013 what didn\u2019t work about the test that lost? What new hypotheses does that generate? How can you use that to come up with better test ideas?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"12px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"But also celebrate the wins \u2013 share with the team when a test wins, and highlight the impact so that everyone stays bought into the testing program.\\xa0\"})})]})]})]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Next Steps\"})}),/*#__PURE__*/e(\"p\",{children:\"After you\u2019ve nailed this down, and are feeling comfortable, you can start to get into personalization and segmentation. Perhaps your test group performed great for mobile, but poor on desktop. Instead of just picking one winner, you can roll out a differentiated experience where mobile users see version A, and desktop users version B. Or perhaps you realize that you should offer a different discount to returning visitors vs. new customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"These kinds of personalizations are possible in most AB testing tools (including Intelligems), and all comes down to understanding what your customers will react to. You can continue to develop this intuition by testing, and treating it as a continuous process instead of a one and done deal. Being in tune with your customers also helps keep them happy and makes sure that your profits are as good as they can be.\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Final Thoughts\"})}),/*#__PURE__*/e(\"p\",{children:\"Building a successful testing program for your e-commerce business requires a strategic approach and a commitment to consistency. By appointing an owner of your testing program while keeping the team in the loop and making sure you\u2019re listening to your customers while sticking to a well-organized plan, you\u2019ll see results that really make an impact on your bottom line. Remember not to be discouraged if all does not go according to plan immediately, as testing is an iterative process, so chances are your first attempt won\u2019t be your best. In the dynamic world of e-commerce, adaptability and continuous improvement are the keys to sustained success.\\xa0\"})]});export const richText8=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As we gear up for the holiday season, e-commerce stores are preparing to unleash a wave of discounts and promotions. It's that time of the year when brands are polishing their marketing strategies and fine-tuning their websites for the shopping frenzy ahead. But here's the deal: being a hit during Black Friday/Cyber Monday isn't just about slashing prices. It's about having a solid plan that keeps the momentum going beyond the big event.\"}),/*#__PURE__*/t(\"p\",{children:[\"So, when it comes to those Black Friday/Cyber Monday discounts, a well-thought-out strategy is key. That's why we've teamed up with \",/*#__PURE__*/e(o,{href:\"https://oddit.co/\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"The Oddit \"})}),\"to bring you a list of simple tests you can try before the holiday rush along with some design updates that pair perfectly with these tests. These strategies aren't just about the short term; they're designed to keep your success rolling even after the holiday hustle.\",/*#__PURE__*/e(\"br\",{}),\" \"]}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"14px\",\"--framer-text-color\":\"rgb(67, 67, 67)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Test Offer Types\"})})}),/*#__PURE__*/e(\"p\",{children:\"Your customers are going to be expecting a holiday deal, which is why you\u2019re going to give them one. But, that doesn\u2019t mean you should be blindly guessing the right discounts and give away extra profits for free. Applying a scientific approach to your offers ensures that they resonate with your customers while also benefiting your business. Should you offer a % off discount? $ off discount? What about a gift with purchase?\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, you could split test the effectiveness of a 15% discount, a $20 discount, and a 25% discount for your Black Friday/Cyber Monday promotion. To compare these offers (which is easy with Intelligems!), look at key metrics like conversion rate, revenue per visitor, and profit per visitor. While the steepest discount may lead to the highest conversion rate, you\u2019ll want to be sure to evaluate the impact on your profit margin to make sure it actually makes sense for your business to run that promotion.\"}),/*#__PURE__*/t(\"p\",{children:['Alternatively, maybe you want to ditch the discounts in favor of creative offer types, such as \"',/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/resources/blog/gift-with-purchase-the-gift-that-keeps-on-giving\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"gift with purchase\"})}),'\" which provides strong customer incentives and often results in better overall margins than flat discounts.\\xa0']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2880\",src:\"https://framerusercontent.com/images/cb3LN0N8x9a1zDlVikc6sDmSOhE.png\",srcSet:\"https://framerusercontent.com/images/cb3LN0N8x9a1zDlVikc6sDmSOhE.png?scale-down-to=512 512w,https://framerusercontent.com/images/cb3LN0N8x9a1zDlVikc6sDmSOhE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cb3LN0N8x9a1zDlVikc6sDmSOhE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/cb3LN0N8x9a1zDlVikc6sDmSOhE.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/cb3LN0N8x9a1zDlVikc6sDmSOhE.png 5760w\",style:{aspectRatio:\"5760 / 5760\"},width:\"2880\"}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"14px\",\"--framer-text-color\":\"rgb(67, 67, 67)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Test Merchandising\"})})}),/*#__PURE__*/e(\"p\",{children:\"To maximize the impact of your promotions, it's crucial to put your best foot forward with the right on-site merchandising techniques \u2013 which means that you should be experimenting with messaging.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Different types of call outs might resonate better depending on the promotion, product type, and customer. Experiment with pop-ups, banner bars, displaying strikethroughs on the PDP, using a promo code vs. automatically applying the discount, or employing dynamic in-cart progress bars/motivators. Some split testing tools (like Intelligems) offer a slew of built in widgets to experiment with.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Fine tuning your promotional messaging comes down to figuring out what reduces friction and boosts your conversation rates the most. There\u2019s no one size fits all solution, as this varies for each brand due to differences in customer profile and preferences, so this is a great thing to test!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2880\",src:\"https://framerusercontent.com/images/1gkI8CPsNWtYd0jbigwHN0c3F0.png\",srcSet:\"https://framerusercontent.com/images/1gkI8CPsNWtYd0jbigwHN0c3F0.png?scale-down-to=512 512w,https://framerusercontent.com/images/1gkI8CPsNWtYd0jbigwHN0c3F0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1gkI8CPsNWtYd0jbigwHN0c3F0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/1gkI8CPsNWtYd0jbigwHN0c3F0.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/1gkI8CPsNWtYd0jbigwHN0c3F0.png 5760w\",style:{aspectRatio:\"5760 / 5760\"},width:\"2880\"}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"14px\",\"--framer-text-color\":\"rgb(67, 67, 67)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Test AOV Boosting/Tiered Offers\"})})}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re looking for a way to incentivize your customers to spend more on their orders, experimenting with AOV boosting discount structures is critical to test before Black Friday/Cyber Monday. Finding the right volume discount strategy (meaning discounts with minimum order values or quantities) can help you boost AOV and your conversion rate.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can leverage a volume discount to promote bulk ordering of a single SKU through quantity breaks, or promote larger cart subtotals across multiple SKUs with tiered offers. Within this type of offer, there is plenty to test, including eligible products, thresholds (cart subtotal or quantities), discount amounts, UI that automatically updates with the discount (like a progress bar/upsell buttons on the PDP). 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Because not every customer is going to have the same reaction, by running a test you can accurately determine and measure how these segments react.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, A/B test offers targeted only to customers via your Klaviyo email campaigns can allow you to identify the most effective offers for this segment. 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If so, what should your threshold be?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Finding the right shipping rate can be incredibly impactful, and can ultimately help you boost metrics like AOV and revenue per site visitor. One brand we worked with increased their free shipping threshold and their conversion rate went up by over 5% and revenue per site visitor by over 11%. Bottom line: don\u2019t be giving out free shipping without measuring your results! Read more about how they found success \",/*#__PURE__*/e(o,{href:\"https://www.intelligems.io/resources/customer-stories/boost-aov-by-upping-your-free-shipping-threshold\",motionChild:!0,nodeId:\"OAGhLmxuL\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2880\",src:\"https://framerusercontent.com/images/2UViBivNkk4KV6DVIMZZIzmCEo.png\",srcSet:\"https://framerusercontent.com/images/2UViBivNkk4KV6DVIMZZIzmCEo.png?scale-down-to=512 512w,https://framerusercontent.com/images/2UViBivNkk4KV6DVIMZZIzmCEo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2UViBivNkk4KV6DVIMZZIzmCEo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/2UViBivNkk4KV6DVIMZZIzmCEo.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/2UViBivNkk4KV6DVIMZZIzmCEo.png 5760w\",style:{aspectRatio:\"5760 / 5760\"},width:\"2880\"}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, nailing that sweet spot between shipping rates, product prices, and irresistible discounts boils down to understanding what clicks with your customers. 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