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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as o}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In this episode, we speak to \",/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/scindia-balasingh-084301144/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Scindia Balasingh,\"})}),\" Head of Marketing - Global ISV Partnerships, \",/*#__PURE__*/e(n,{href:\"https://freshworks.com/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Freshworks\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Scindia Balasingh as many other engineering graduates found her passion for marketing in college. She started her career as a Senior Marketing Executive at Blue Star Limited. She quit Blue Star to join Redington India as the Head of Marketing where she spent close to six years. She played a crucial role in scaling the marketing function there. Currently, she heads Global ISV Partnerships at Freshworks.\"}),/*#__PURE__*/e(\"p\",{children:\"In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful tips and strategies -\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"With increasing competition, SaaS companies need to leverage different channels like technological partnerships to acquire customers. 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At Nexus, he focuses on investing in early-stage (seed, Series A) companies.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this episode, we try to understand the State of SaaS of India (our fourth episode in this series). We have also discussed the future of SaaS in India with \",/*#__PURE__*/e(n,{href:\"https://saassessions.com/state-of-saas-in-india-nikhil-partner-strive-vc\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Nikhil \"})}),\"(Partner, Strive VC) and \",/*#__PURE__*/e(n,{href:\"https://saassessions.com/state-of-saas-india-aviral-bhatnagar-a-junior-vc\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Aviral \"})}),\"(Founder, A Junior VC) before.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key insights about the State of SaaS in India from our conversation with him -\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"While India is a big market for SaaS, we'll see maximum adoption only when people's mindset about cloud software change. \"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"With remote work being more prevalent in the coming years, the demand for SaaS software will go through the roof. 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She worked there for almost five years. In her time there she was responsible for streamlining paid advertisements, product marketing, and customer marketing. Before quitting she was the Head of Self-Serve & Product Led Growth there.\"}),/*#__PURE__*/e(\"p\",{children:\"In our conversation, she shares her key learnings from her time at Chargebee and talks about how companies should approach marketing when scaling from $1mn to $10mn ARR.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key insights from our conversation with her -\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understanding the marketing channels that have been working for a company and doubling down that is important. 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The aim was to empower small businesses to sell products online through their e-commerce platform. He worked there for almost six years before quitting and joining the sales team at FusionCharts, the industry's leading charting solution in JavaScript with customers including Apple, Facebook, IBM, and others.\"}),/*#__PURE__*/e(\"p\",{children:\"In this episode, Vikas Potta takes us through the steps he took at FusionCharts to minimise the impact of the pandemic on the revenue numbers.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are few learnings from our conversation -\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Conversations today have moved from physical meetings to live chat. Closure times have reduced too. This is because of the friction less work that's been happening across many organisations. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The pandemic has given time to marketing and sales teams to change their messaging, collaterals, calling scripts, and other resources.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It's advisable to have more conversations with existing customers and try up-selling them your different product offerings to drive revenue. It's an easier way to meet your monthly targets. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pushing discounts might not help for all types of leads. 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Some of the biggest names including Gojek, Amazon and Doordash use them. Previously, Kevin headed the growth marketing function at \",/*#__PURE__*/e(n,{href:\"http://segment.com/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Segment\"})}),\", a popular customer data platform for almost three years. This is the reason we invited him to discuss about overcoming a growth plateau.\"]}),/*#__PURE__*/e(\"p\",{children:\"Whether you're an early age startup or a Fortune 500 company at some point you're ought to hit a growth plateau. This can happen at different levels including acquisation channels. 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Yoni Solomon has over 8+ years of experience working as a product marketer and has launched multiple products for some of the biggest tech companies. He started his career as a marketing coordinator at \",/*#__PURE__*/e(\"strong\",{children:\"Vibes\"}),\", a mobile marketing platform where we worked for almost 6 years.\\xa0His responsibilities included owning go-to-market, thought leadership, digital marketing, email, announcements/press, and partner marketing activities.\"]}),/*#__PURE__*/t(\"p\",{children:[\"He quit Vibes to join \",/*#__PURE__*/e(\"strong\",{children:\"Power Reviews\"}),\" as the\",/*#__PURE__*/e(\"strong\",{children:\" Head of Network Marketing\"}),\" where he worked for more than 2 years. 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Hire for balance and system fit.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating a GTM process that everyone in your team agrees upon and follows is very important for a successful launch.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If you're a product marketer, you cannot miss Yoni's episode where he shares his learnings around building a winning GTM strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"Check out Yoni's GTM Playbook\",/*#__PURE__*/e(n,{href:\"https://learn.g2.com/go-to-market-playbook\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(o.a,{children:[\" here.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{})]})}),\"Learn the exact process Yoni used to build a winning product marketing team \",/*#__PURE__*/e(n,{href:\"https://festival.productmarketingalliance.com/speakers/yoni-solomon/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"here.\"})})]})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We recently reached a major milestone on SaaS Sessions. 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After looking at 200+ existing sales tool, he found that most of the tools focused on auditing a sales person and increasing visibility, but none were focused on helping them achieve their monthly targets. Nektar.ai aims to solve that problem. They've opened their tool for early access and have over ten customers onboard. 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Currently, he heads the Customer Sucess team for India, SEA and ANZ at \",/*#__PURE__*/e(\"strong\",{children:\"Branch\"}),\", a leading cross-platform linking and attribution tool.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this episode, we try to decode reasons why CS is an integral part of SaaS businesses and how CS teams can improve collabration with Sales/Marketing/Product teams. We also take a deep dive look into Nimesh's best practices, insights he's learnt over the last decade and more.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Takeaways\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It's important to convert customer feedback into something that is data-driven. 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When Matthew was running an agency (based out of Australia) he faced a huge challenge. He and his team weren\u2019t able to engage with leads coming from the US and UK due to the timezone difference. To solve this they built an internal platform which was used to send welcome videos to these leads at a specific time. They would record videos and schedule it every day. These videos enabled them to engage with leads at a personal level. \"]}),/*#__PURE__*/t(\"p\",{children:[\"After six months of building the platform, they saw a lot of interest from clients wanting to use it for their own company. That's when they knew they were onto something big and started to work on it full-time. \",/*#__PURE__*/e(\"strong\",{children:\"Bonjoro\"}),\" helps you send personalised videos to customers. This is could be for onboarding, sales, asking for reviews, thanking them and more.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In this episode, Matthew shares the story behind \",/*#__PURE__*/e(\"strong\",{children:\"Bonjoro\"}),\", the kind of results you can expect after using it and his personal productivity tips for startup founders.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Takeaways\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video can help you get higher open rates and drive more conversions when compared to normal text emails.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Having an early morning routine can you help you be more productive.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"As a founder, in order to be successful, it's important to spend a considerable time every day working on the bigger business strategies for your company.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"If you're looking to learn how videos can help improve conversions and decrease churn, you need to listen to \",/*#__PURE__*/e(n,{href:\"https://link.chtbl.com/matthew-barnett\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(o.a,{children:[\"Matthew talk about his company, \",/*#__PURE__*/e(\"strong\",{children:\"Bonjoro\"})]})}),\".\"]})]});export const richText37=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra-Cool.\"}),/*#__PURE__*/e(\"p\",{children:\"Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra-Cool, which builds natural language chatbots using Drift.\"}),/*#__PURE__*/e(\"p\",{children:\"In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.\"}),/*#__PURE__*/e(\"p\",{children:\"Eliav showed us all the fantastic chatbots that he has built for himself and his clients.\"}),/*#__PURE__*/e(\"p\",{children:\"We did record a video in which he showed how these chatbots work and some more exciting content.\"}),/*#__PURE__*/t(\"p\",{children:[\"Also, if you're in Seattle, ping Eliav and do \",/*#__PURE__*/e(n,{href:\"https://seattleballooning.com/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"take a ride in his hot air balloon.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/in/eliav-cohen-5643795/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Connect with Eliav Cohen on LinkedIn\"})})})]});export const richText38=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In this episode, we talk to Antoine Goret, CMO at \",/*#__PURE__*/e(n,{href:\"https://crisp.chat/en/\",motionChild:!0,nodeId:\"wUEEgftCv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(o.a,{children:\"Crisp\"})}),\" IM.\"]}),/*#__PURE__*/e(\"p\",{children:\"Get to know how to pick the best marketing channel that drives ROI for your business. 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