{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"As many of you probably witnessed, Instagram, Facebook and WhatsApp went down Monday evening till late. This left a lot of social media users frustrated, as well as business owners who\u2019s main streams of income is through Instagram or Facebook.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.wionews.com/technology/mark-zuckerberg-loses-7-billion-in-hours-as-facebook-plunges-418427\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Facebook owner, Mark Zuckerberg loses $7 Billion in the matter of hours!\\xa0\"})})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What we learnt during the black out\u2026\"})}),/*#__PURE__*/e(\"p\",{children:\"Everyone who owns a business needs to look at other social media platforms to start promoting on and building an audience with, because if it were to happen again for just as long, you don\u2019t know how much it is going to effect your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The blackout Holy Trinity, Instagram, Facebook and WhatsApp are all owned by the same company, hence why they were all down at the same time. Where as Twitter and TikTok were both up and thriving, with more users than ever visiting both of the social media platforms. Another site that was up was LinkedIn, crucial for businesses all over the world, if you haven\u2019t already, start a LinkedIn page for your business as it is crucial in times like these.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VrZn9AQPWjlqihVw1EP2xXc0zys.png\",\"data-framer-height\":\"457\",\"data-framer-width\":\"800\",height:\"228\",src:\"https://framerusercontent.com/images/VrZn9AQPWjlqihVw1EP2xXc0zys.png\",srcSet:\"https://framerusercontent.com/images/VrZn9AQPWjlqihVw1EP2xXc0zys.png?scale-down-to=512 512w,https://framerusercontent.com/images/VrZn9AQPWjlqihVw1EP2xXc0zys.png 800w\",style:{aspectRatio:\"800 / 457\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Start a LinkedIn for yourself or your business\"})}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn is easy to use, it is essentially the Facebook of the business world, except the major blackout issue! Not only is it good in times like these but it offers so much more business opportunities across the globe. Make connections with fellow business owners or people that work in the sector you do. As well as meeting new people or connecting with old colleagues you can also find your next job on there, overall, it is a very useful social media platform to have.\"}),/*#__PURE__*/t(\"p\",{children:[\"Take a look at our LinkedIn \",/*#__PURE__*/e(o,{href:\"https://www.linkedin.com/company/thesequence\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here.\"})})]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"But hey, could you imagine this 20 years ago?\"})}),/*#__PURE__*/e(\"p\",{children:\"It is wild how much the average person relies on social media to keep them entertained, people were going nuts over on Twitter talking about this! It is important that we all take time away from our personal social media accounts every now and then to really embrace the real world, that we often forget about. On a different note from that, it is also insane how we can use social media as a tool to market online to customers, the new era of technology is amazing for business.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,K6yUooZeHlevAdE9O9awIhbdk.png\",\"data-framer-height\":\"457\",\"data-framer-width\":\"800\",height:\"228\",src:\"https://framerusercontent.com/images/K6yUooZeHlevAdE9O9awIhbdk.png\",srcSet:\"https://framerusercontent.com/images/K6yUooZeHlevAdE9O9awIhbdk.png?scale-down-to=512 512w,https://framerusercontent.com/images/K6yUooZeHlevAdE9O9awIhbdk.png 800w\",style:{aspectRatio:\"800 / 457\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Need help managing your social media platforms?\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Managing your social media profiles can be increasingly difficult, especially when thinking about\\xa0what to create, what to post, then how to manage your community of followers.\"}),/*#__PURE__*/e(\"p\",{children:\"We take care of all aspects of Social Media \u2013 whether it\u2019s creating accounts from scratch or creating bespoke content.\\xa0All the content we produce for clients is tailored and customised to you and your brand, in order to help you grow in the digital world.\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Managing a restaurant is a tricky business. Not only do you have to look after staff and make sure that food deliveries arrive on time, but you have to encourage customers to come through your doors.\"}),/*#__PURE__*/e(\"p\",{children:\"If you are looking at ways to market your restaurant, caf\\xe9 or food truck, video is a fantastic option. All you need to do is grab your smartphone and start filming!\"}),/*#__PURE__*/e(\"p\",{children:\"Still not convinced? Here are four reasons why video marketing is the way forward for the food industry.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,O9qwretlLg35VufgkviyNoQEN0.jpg\",\"data-framer-height\":\"534\",\"data-framer-width\":\"800\",height:\"267\",src:\"https://framerusercontent.com/images/O9qwretlLg35VufgkviyNoQEN0.jpg\",srcSet:\"https://framerusercontent.com/images/O9qwretlLg35VufgkviyNoQEN0.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/O9qwretlLg35VufgkviyNoQEN0.jpg 800w\",style:{aspectRatio:\"800 / 534\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"You can showcase your delicious food\"}),/*#__PURE__*/e(\"p\",{children:\"Photos are great for showing off the great-tasting food you make, but a video takes things to the next level.\"}),/*#__PURE__*/e(\"p\",{children:\"Customers can hear the mouth-watering crunch that your homemade bread makes, or see the unctuous gooey cheese as the fork digs into your signature pasta dish.\"}),/*#__PURE__*/e(\"p\",{children:\"You can also show your chefs hard at work in the kitchen, filming the dishes as they are being prepared.\"}),/*#__PURE__*/e(\"h3\",{children:\"You can take customers on a tour of your restaurant\"}),/*#__PURE__*/e(\"p\",{children:\"Restaurants aren\u2019t just about the food. They\u2019re about the ambience too.\"}),/*#__PURE__*/e(\"p\",{children:\"With a video, you can show your customers what your restaurant is like. Show them your indoor seating area as well as any outdoor dining or bar areas. If you\u2019re feeling daring, why not take them on a behind-the-scenes visit to your kitchen?\"}),/*#__PURE__*/e(\"p\",{children:\"If you have any fun or quirky d\\xe9cor \u2013\\xa0 show it off!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HDRN0QFMn92LxoZi8wdgc2sEE.jpg\",\"data-framer-height\":\"534\",\"data-framer-width\":\"800\",height:\"267\",src:\"https://framerusercontent.com/images/HDRN0QFMn92LxoZi8wdgc2sEE.jpg\",srcSet:\"https://framerusercontent.com/images/HDRN0QFMn92LxoZi8wdgc2sEE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/HDRN0QFMn92LxoZi8wdgc2sEE.jpg 800w\",style:{aspectRatio:\"800 / 534\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"You can get valuable social proof\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s all very well and good telling customers that your food is yummy. However, if a friend or relative tells them it\u2019s yummy\u2026 even better!\"}),/*#__PURE__*/t(\"p\",{children:[\"Testimonials play a valuable role in encouraging customers through the door. \",/*#__PURE__*/e(o,{href:\"https://www.nielsen.com/us/en/insights/article/2012/trust-in-advertising--paid-owned-and-earned/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"According to Nielsen\"})}),\", seven out of ten people trust reviews and recommendations \u2013 even from complete strangers.\"]}),/*#__PURE__*/e(\"p\",{children:\"If customers are happy to do so, film a short video of them saying how much they enjoyed their meal. You\u2019ll then have some great footage that you can upload to your website or social media accounts!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HyBvZAeDe6EtE8PXIV0KoULWtpU.jpg\",\"data-framer-height\":\"533\",\"data-framer-width\":\"800\",height:\"266\",src:\"https://framerusercontent.com/images/HyBvZAeDe6EtE8PXIV0KoULWtpU.jpg\",srcSet:\"https://framerusercontent.com/images/HyBvZAeDe6EtE8PXIV0KoULWtpU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/HyBvZAeDe6EtE8PXIV0KoULWtpU.jpg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"You can introduce your staff\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t underestimate the customer experience in your restaurant. \",/*#__PURE__*/e(o,{href:\"https://about.americanexpress.com/press-release/wellactually-americans-say-customer-service-better-ever\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"70% of customers\"})}),\" say that they would spend more money to do business with a company that delivers exemplary customer service.\"]}),/*#__PURE__*/e(\"p\",{children:\"With this in mind, create content that familiarises your customers with your front and back-of-house team \u2013 the servers, the chefs, the bar staff\u2026 even the office staff behind the scenes!\"}),/*#__PURE__*/e(\"p\",{children:\"Ask your team questions. It could be anything from their favourite dish on the menu to why they love working at your restaurant. You can even ask them fun questions like what their superpower would be or which celebrity they\u2019d most like to eat dinner with\u2026 this information really lets their personality shine through!\"}),/*#__PURE__*/e(\"h3\",{children:\"If you\u2019re a little too busy to get filming, we\u2019re here to help.\"}),/*#__PURE__*/e(\"p\",{children:\"We will create a professional video that shows your restaurant off to prospective customers, boosting enquiries, reservations and most importantly\u2026 your revenue.\"})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When you\u2019re responsible for your business\u2019s marketing strategy, there are so many different channels that you need to think about.\"}),/*#__PURE__*/e(\"p\",{children:\"Email, social media, website content\u2026 Which channels will you use, and what content will you put on them? There\u2019s so much to consider!\"}),/*#__PURE__*/e(\"p\",{children:\"One of the options available to you is video marketing. It\u2019s not a new marketing channel by any means, but it is one that companies often overlook.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://biteable.com/blog/video-marketing-statistics/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"In fact, 40% of companies have never used video as part of their marketing strategy!\"})})}),/*#__PURE__*/e(\"p\",{children:\"New to the world of video marketing? Here are three of the reasons why you should be using it to help move your business forward.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,TKGRI8GaPXU3MWBJjHj5Gg7rq4.png\",\"data-framer-height\":\"1920\",\"data-framer-width\":\"2880\",height:\"960\",src:\"https://framerusercontent.com/images/TKGRI8GaPXU3MWBJjHj5Gg7rq4.png\",srcSet:\"https://framerusercontent.com/images/TKGRI8GaPXU3MWBJjHj5Gg7rq4.png?scale-down-to=512 512w,https://framerusercontent.com/images/TKGRI8GaPXU3MWBJjHj5Gg7rq4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TKGRI8GaPXU3MWBJjHj5Gg7rq4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/TKGRI8GaPXU3MWBJjHj5Gg7rq4.png 2880w\",style:{aspectRatio:\"2880 / 1920\"},width:\"1440\"}),/*#__PURE__*/e(\"h3\",{children:\"1. People like watching videos\"}),/*#__PURE__*/e(\"p\",{children:\"If you had to learn about a topic, would you prefer to go through a long-winded 2,000-word article, or an informative and fun five-minute video?\"}),/*#__PURE__*/t(\"p\",{children:[\"People enjoy watching videos as they are fun to watch, simple to understand and can be easily consumed on mobile phone or tablet. An incredible \",/*#__PURE__*/e(o,{href:\"https://www.wyzowl.com/video-marketing-statistics-2016.html\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"98% of users\"})}),\" advise they have watched an explainer video to find out more about a product or service.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Videos are popular with all demographics, but they especially resonate with Millennials and Gen Zers, \",/*#__PURE__*/e(o,{href:\"https://blog.hootsuite.com/youtube-stats-marketers/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"with those under 35 more likely to tune in.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,y9iApncIjNmo2bK9MZp0A6epFM.png\",\"data-framer-height\":\"1991\",\"data-framer-width\":\"2880\",height:\"995\",src:\"https://framerusercontent.com/images/y9iApncIjNmo2bK9MZp0A6epFM.png\",srcSet:\"https://framerusercontent.com/images/y9iApncIjNmo2bK9MZp0A6epFM.png?scale-down-to=512 512w,https://framerusercontent.com/images/y9iApncIjNmo2bK9MZp0A6epFM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/y9iApncIjNmo2bK9MZp0A6epFM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/y9iApncIjNmo2bK9MZp0A6epFM.png 2880w\",style:{aspectRatio:\"2880 / 1991\"},width:\"1440\"}),/*#__PURE__*/e(\"h3\",{children:\"2. You can incorporate videos into all of your other marketing channels\"}),/*#__PURE__*/e(\"p\",{children:\"An advantage of a high-quality, well-thought-out video is that you can use it across all of your marketing channels.\"}),/*#__PURE__*/e(\"p\",{children:\"You can upload it to social media, you can add it to your website\u2026 you can even use it as part of your pay per click advertising campaigns!\"}),/*#__PURE__*/t(\"p\",{children:[\"Videos work especially well on social. \",/*#__PURE__*/e(o,{href:\"https://animoto.com/blog/news/social-video-trends-marketers-2020/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"93% of brands\"})}),\" have said that they have got at least one new customer off the back of a video on their social media profile.\"]}),/*#__PURE__*/e(\"p\",{children:\"With a video, you won\u2019t have something that you can just use once; you will have something that you can repurpose and use again and again!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eUSSHmLoQ903PmsTK3DonRVWJc.png\",\"data-framer-height\":\"1620\",\"data-framer-width\":\"2880\",height:\"810\",src:\"https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png\",srcSet:\"https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png?scale-down-to=512 512w,https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png 2880w\",style:{aspectRatio:\"2880 / 1620\"},width:\"1440\"}),/*#__PURE__*/e(\"h3\",{children:\"3. You can use videos to boost your rankings in the search engines\"}),/*#__PURE__*/e(\"p\",{children:\"Search engines like Bing and Google like to link to video content.\"}),/*#__PURE__*/e(\"p\",{children:\"What does this mean for your business? It means that any videos you create are more likely to rank at the top of the search results, increasing the odds of people finding out more about you.\"}),/*#__PURE__*/e(\"p\",{children:\"Plus, as an added bonus, the second most popular search engine in the world after Google\u2026 is YouTube!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://thesequence.co.uk/blog/how-videos-can-help-you-with-seo/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Find out more about how videos can help you with your SEO\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Want to create a video that will get all the clicks?\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to incorporate videos into your marketing strategy, The Sequence is here to help.\"}),/*#__PURE__*/e(\"p\",{children:\"Our team can create compelling videos that you can use on your website, social media accounts and on YouTube.\"}),/*#__PURE__*/e(\"p\",{children:\"These videos will promote your brand to customers, generate new leads as well as boost your turnover!\"}),/*#__PURE__*/e(\"p\",{children:\"Contact us today to find out more about our video creation services and how we can help you.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"How videos can help you with SEOJuly 2021\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,C32rQFBJkR7q3WOqiJypCAqbb4.png\",\"data-framer-height\":\"2016\",\"data-framer-width\":\"2880\",height:\"1008\",src:\"https://framerusercontent.com/images/C32rQFBJkR7q3WOqiJypCAqbb4.png\",srcSet:\"https://framerusercontent.com/images/C32rQFBJkR7q3WOqiJypCAqbb4.png?scale-down-to=512 512w,https://framerusercontent.com/images/C32rQFBJkR7q3WOqiJypCAqbb4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/C32rQFBJkR7q3WOqiJypCAqbb4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/C32rQFBJkR7q3WOqiJypCAqbb4.png 2880w\",style:{aspectRatio:\"2880 / 2016\"},width:\"1440\"}),/*#__PURE__*/e(\"h2\",{children:\"How videos can help you with SEO\"}),/*#__PURE__*/t(\"p\",{children:[\"Creating video content for your website has a wide range of benefits. You can increase brand awareness, grow your leads and increase the time prospective buyers spend on your site.However, did you know that videos can help boost your search engine rankings too, making your site more likely to be found?\",/*#__PURE__*/e(\"br\",{}),\"Let\u2019s look at how videos can improve your SEO.\"]}),/*#__PURE__*/e(\"h3\",{children:\"What is SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"SEO is short for \u2018search engine optimisation\u2019. It\u2019s when you optimise your website content so that you appear higher in search engines like Google, Bing and Yahoo.When people search for specific keywords on search engines, you want your website to appear as close to the top of the search results as possible, ideally on the first page.In fact, the top five results on the first page of Google account for two out of every three clicks!\"}),/*#__PURE__*/e(\"h3\",{children:\"Three ways how videos can boost your SEO\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you know what SEO does, you\u2019ll want to see how a good quality video can help get you to the top of the rankings.Here are three ways that a video can help with search engine optimisation.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eaeUrXBYomj9LFnIHO7XpX9pi44.png\",\"data-framer-height\":\"2000\",\"data-framer-width\":\"2000\",height:\"1000\",src:\"https://framerusercontent.com/images/eaeUrXBYomj9LFnIHO7XpX9pi44.png\",srcSet:\"https://framerusercontent.com/images/eaeUrXBYomj9LFnIHO7XpX9pi44.png?scale-down-to=512 512w,https://framerusercontent.com/images/eaeUrXBYomj9LFnIHO7XpX9pi44.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eaeUrXBYomj9LFnIHO7XpX9pi44.png 2000w\",style:{aspectRatio:\"2000 / 2000\"},width:\"1000\"}),/*#__PURE__*/e(\"h4\",{children:\"1. Video increases the amount of time people stay on your website.\"}),/*#__PURE__*/t(\"p\",{children:[\"The amount of time visitors spend on your website is a positive ranking signal for SEO. This means that the longer people stay, the more likely the search engines will think your site is a good source of information. \",/*#__PURE__*/e(o,{href:\"https://wistia.com/learn/marketing/video-time-on-page\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"According to Wistia, people will spend nearly three times as long on a page with video than one without.\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"It\u2019s essential to make any videos you create as interesting as possible \u2013 you want to hold your visitor\u2019s attention as long as you can.\"]}),/*#__PURE__*/e(\"h4\",{children:\"2. Video increases the odds of backlinks.\"}),/*#__PURE__*/e(\"p\",{children:\"Backlinks are another way that you can improve your SEO. When other high-quality websites link back to you, it\u2019s a sign that your site is a trusted source of information.With an entertaining or informative video, you provide value to other sites and increase the likelihood of them sharing your content with their own visitors.Adding share buttons on or next to any videos you create makes it easier for people to promote your content.\"}),/*#__PURE__*/e(\"h4\",{children:\"3. Search engines prefer to link to video content.\"}),/*#__PURE__*/e(\"p\",{children:\"Both Bing and Google have separate tabs for video content, meaning that with a video, you\u2019re more likely to show up in the search engines!If you have a video on your page, Google will add a short snippet to go alongsideyour page listing, making visitors more likely to click.Our top tip\u2026 did you know that YouTube is the second most popular search engine in the world after Google? Upload your video to YouTube for increased visibility!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rTjXWQzrNUntBoQbIP3A2PyKg.png\",\"data-framer-height\":\"1920\",\"data-framer-width\":\"2880\",height:\"960\",src:\"https://framerusercontent.com/images/rTjXWQzrNUntBoQbIP3A2PyKg.png\",srcSet:\"https://framerusercontent.com/images/rTjXWQzrNUntBoQbIP3A2PyKg.png?scale-down-to=512 512w,https://framerusercontent.com/images/rTjXWQzrNUntBoQbIP3A2PyKg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rTjXWQzrNUntBoQbIP3A2PyKg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/rTjXWQzrNUntBoQbIP3A2PyKg.png 2880w\",style:{aspectRatio:\"2880 / 1920\"},width:\"1440\"}),/*#__PURE__*/e(\"p\",{children:\"Want to boost your SEO? We are here to help.Looking for a video to tell prospective customers more about your product or service? The Sequence will create an exciting video to showcase your brand and improve your presence in the search engine rankings.Contact us today to find out more.\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"It\u2019s official; video is taking over the world of social media.\"}),/*#__PURE__*/e(\"p\",{children:\"No matter which social media platforms you use for your business, videos are more likely to engage and entertain users and most importantly\u2026 encourage them to buy.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Did you know that tweets with videos see ten times more engagement than those without?\"})})}),/*#__PURE__*/e(\"p\",{children:\"Want to create videos that will get a lot of likes? Here are our top tips.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,DuQ5FETBemiMVORWpxpFlvYdk8.png\",\"data-framer-height\":\"1722\",\"data-framer-width\":\"2880\",height:\"861\",src:\"https://framerusercontent.com/images/DuQ5FETBemiMVORWpxpFlvYdk8.png\",srcSet:\"https://framerusercontent.com/images/DuQ5FETBemiMVORWpxpFlvYdk8.png?scale-down-to=512 512w,https://framerusercontent.com/images/DuQ5FETBemiMVORWpxpFlvYdk8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DuQ5FETBemiMVORWpxpFlvYdk8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/DuQ5FETBemiMVORWpxpFlvYdk8.png 2880w\",style:{aspectRatio:\"2880 / 1722\"},width:\"1440\"}),/*#__PURE__*/e(\"h2\",{children:\"Add Value\"}),/*#__PURE__*/e(\"p\",{children:\"Before you hit that record button, think about the purpose of your video. You want to put something out that entertains or educates your viewers.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about your target audience and what they like and dislike. That way, you will know what kind of content will be of the most interest to them.\"}),/*#__PURE__*/e(\"p\",{children:\"Our top tip \u2013 people are curious by nature, so create a video that will encourage them to tune in.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.buzzfeednews.com/article/brendanklinkenberg/this-exploding-watermelon-was-facebook-lives-biggest-hit-to\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Buzzfeed did this on their Facebook Live feed by seeing how many rubber bands they could wrap around a watermelon!\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Keep it short and sweet\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"http://dl.motamem.org/microsoft-attention-spans-research-report.pdf\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The average attention span for humans is now eight seconds.\"})}),\" To give this some extra context, goldfish now have longer attention spans than we do!\"]}),/*#__PURE__*/e(\"p\",{children:\"This means that any videos you put out on social media need to get to the point quickly. We\u2019d recommend keeping any videos you upload under a minute long. Plan your video before you record it and get rid of any irrelevant information.\"}),/*#__PURE__*/e(\"p\",{children:\"Try and have your key message at the start of your video. This may feel a little counter-productive but that way, if people don\u2019t watch all of your video, they\u2019ll still be aware of what you\u2019re promoting.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cMW1F6nlr5hxZK6hSGVuJVljLF0.png\",\"data-framer-height\":\"1620\",\"data-framer-width\":\"2880\",height:\"810\",src:\"https://framerusercontent.com/images/cMW1F6nlr5hxZK6hSGVuJVljLF0.png\",srcSet:\"https://framerusercontent.com/images/cMW1F6nlr5hxZK6hSGVuJVljLF0.png?scale-down-to=512 512w,https://framerusercontent.com/images/cMW1F6nlr5hxZK6hSGVuJVljLF0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cMW1F6nlr5hxZK6hSGVuJVljLF0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/cMW1F6nlr5hxZK6hSGVuJVljLF0.png 2880w\",style:{aspectRatio:\"2880 / 1620\"},width:\"1440\"}),/*#__PURE__*/e(\"h3\",{children:\"Use subtitles\"}),/*#__PURE__*/e(\"p\",{children:\"When we\u2019re looking at social media on our phones, the chances are that we will have it on mute. This means that if you have audio on your video, you will need to have subtitles.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://digiday.com/media/silent-world-facebook-video/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"85% of videos on Facebook are watched without the sound on.\"})}),\" The good news is that it is easy to add captions to a social media video. You can add captions to any videos on YouTube, and there are lots of free mobile apps like Clips and AutoCap.\"]}),/*#__PURE__*/e(\"p\",{children:\"As well as helping those with their phones on mute, you\u2019re also helping people that are hard of hearing.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eUSSHmLoQ903PmsTK3DonRVWJc.png\",\"data-framer-height\":\"1620\",\"data-framer-width\":\"2880\",height:\"810\",src:\"https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png\",srcSet:\"https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png?scale-down-to=512 512w,https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/eUSSHmLoQ903PmsTK3DonRVWJc.png 2880w\",style:{aspectRatio:\"2880 / 1620\"},width:\"1440\"}),/*#__PURE__*/e(\"h3\",{children:\"Make the most of user-generated content\"}),/*#__PURE__*/e(\"p\",{children:\"User-generated content (UGC) is content that your followers have created. UGC works really well as it is authentic and highlights what people love the most about your brand.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://stackla.com/resources/reports/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Customers say that UGC is 2.4 times as authentic than content created by brands.\"})}),\" This makes a short video taken by one of your biggest fans a brilliant opportunity to get more eyes on your service or product.\"]}),/*#__PURE__*/e(\"p\",{children:\"There are rules in place for UGC. Always ask for permission before sharing a video, and remember to tag the creator in the post.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vwjRVIDl9LhAXCwfzuBV8dsLo.png\",\"data-framer-height\":\"1584\",\"data-framer-width\":\"2880\",height:\"792\",src:\"https://framerusercontent.com/images/vwjRVIDl9LhAXCwfzuBV8dsLo.png\",srcSet:\"https://framerusercontent.com/images/vwjRVIDl9LhAXCwfzuBV8dsLo.png?scale-down-to=512 512w,https://framerusercontent.com/images/vwjRVIDl9LhAXCwfzuBV8dsLo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vwjRVIDl9LhAXCwfzuBV8dsLo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/vwjRVIDl9LhAXCwfzuBV8dsLo.png 2880w\",style:{aspectRatio:\"2880 / 1584\"},width:\"1440\"}),/*#__PURE__*/e(\"h3\",{children:\"Need a little help with your social media videos?\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re unsure where to start with your social media videos, we are here to help.\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ll create exciting and engaging videos that are pitched towards your target audience, encouraging them to find out more about you.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://thesequence.co.uk/contact-us/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Contact us\"})}),\" today and find out more about the benefits that video can bring to your business.\"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Can video testimonials create social proof?\"}),/*#__PURE__*/e(\"p\",{children:\"Social proof is when customers adapt their behaviour in line with what other people are doing.\"}),/*#__PURE__*/e(\"p\",{children:\"This is what makes testimonial videos so powerful. When your clients tell other people why you\u2019re so great to work with, they\u2019ll be more likely to work with you too.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.nielsen.com/us/en/insights/article/2012/trust-in-advertising--paid-owned-and-earned/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"According to Nielsen\"})}),\", seven out of ten people will trust reviews and recommendations from people, even if they have not met them before.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re not using them already, testimonial videos are easy to make and can help generate up to \",/*#__PURE__*/e(o,{href:\"https://strategicfactory.com/2017/06/take-it-from-me-why-testimonials-are-so-effective/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"62% more revenue for your business\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how to create an awesome client testimonial video that will mean more eyes on your business.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,oUjYyqzq0mxi31lVf9ebLJfSuI.png\",\"data-framer-height\":\"800\",\"data-framer-width\":\"1200\",height:\"400\",src:\"https://framerusercontent.com/images/oUjYyqzq0mxi31lVf9ebLJfSuI.png\",srcSet:\"https://framerusercontent.com/images/oUjYyqzq0mxi31lVf9ebLJfSuI.png?scale-down-to=512 512w,https://framerusercontent.com/images/oUjYyqzq0mxi31lVf9ebLJfSuI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/oUjYyqzq0mxi31lVf9ebLJfSuI.png 1200w\",style:{aspectRatio:\"1200 / 800\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:\"How to film a great testimonial videoIn the past, you had to buy or hire expensive equipment to shoot your video. Now you can film your testimonials using your phone or laptop!\"}),/*#__PURE__*/e(\"p\",{children:\"The video quality of the latest smartphones and computers has vastly increased over the past few years. This means you can easily create fantastic testimonial footage, all by tapping a button.Here are three ways you can film your videos:\"}),/*#__PURE__*/e(\"h4\",{children:\"1# Filming your client face-to-face\"}),/*#__PURE__*/e(\"p\",{children:\"If you are face-to-face with your client, you can film them talking using your smartphone. We recommend buying a tripod. These are easy to use, affordable and will make your final footage look much more professional.\"}),/*#__PURE__*/e(\"h4\",{children:\"#2 Your client films a testimonial for you\"}),/*#__PURE__*/e(\"p\",{children:\"If you can\u2019t see your client, they can film a testimonial on their phone and send it to you.You can email across a list of questions you would like them to answer (more on that later). They can then record the footage at a time convenient to them.\"}),/*#__PURE__*/e(\"h4\",{children:\"#3 Filming your client on a video call\"}),/*#__PURE__*/e(\"p\",{children:\"Why not get on a Zoom call with your client and record your meeting? This is great if your client is based far away from you or is working from home.Don\u2019t forget to get permission before you hit the record button!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rIGR0LEDCE4VCKopP7fk5bUfY.png\",\"data-framer-height\":\"801\",\"data-framer-width\":\"1200\",height:\"400\",src:\"https://framerusercontent.com/images/rIGR0LEDCE4VCKopP7fk5bUfY.png\",srcSet:\"https://framerusercontent.com/images/rIGR0LEDCE4VCKopP7fk5bUfY.png?scale-down-to=512 512w,https://framerusercontent.com/images/rIGR0LEDCE4VCKopP7fk5bUfY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rIGR0LEDCE4VCKopP7fk5bUfY.png 1200w\",style:{aspectRatio:\"1200 / 801\"},width:\"600\"}),/*#__PURE__*/e(\"h3\",{children:\"Editing your testimonial video\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t worry if there are gaps in your footage or your client pauses a lot. You can edit the footage afterwards to make it flow better and remove any dead air.\"}),/*#__PURE__*/e(\"p\",{children:\"All smartphones come with their own video editing software that you can use to tweak your videos on the go. There is also Movie Maker 10 for Windows and iMovie for IOS; both are free and simple to use.\"}),/*#__PURE__*/e(\"p\",{children:\"Keep your testimonial video short and sweet \u2013 if it\u2019s too long your viewers will get bored! We recommend 60 seconds tops.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,05k54OwkX61l7q7s23y8i0gsFNw.png\",\"data-framer-height\":\"800\",\"data-framer-width\":\"1200\",height:\"400\",src:\"https://framerusercontent.com/images/05k54OwkX61l7q7s23y8i0gsFNw.png\",srcSet:\"https://framerusercontent.com/images/05k54OwkX61l7q7s23y8i0gsFNw.png?scale-down-to=512 512w,https://framerusercontent.com/images/05k54OwkX61l7q7s23y8i0gsFNw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/05k54OwkX61l7q7s23y8i0gsFNw.png 1200w\",style:{aspectRatio:\"1200 / 800\"},width:\"600\"}),/*#__PURE__*/e(\"h3\",{children:\"The best questions to ask\"}),/*#__PURE__*/e(\"p\",{children:\"To make an impactful testimonial, you will have to guide your client through the video with some well-thought-out questions.\\xa0We recommend sending your client the questions in advance before you film. That way, they will have time to prepare.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some of our favourites.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What problems did you have before you worked with us?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why did you choose to work with us?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"How do you use the products or services we provide?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What benefits have you found by working with us?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What do you like most about working with us?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Why would you recommend us to other people?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Is there anything else you would like to say? (This is an important one as your client may say something you hadn\u2019t thought of)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"And there you have it\u2026 how to create the perfect testimonial video! We hope this guide has inspired you to dust off your camera and get filming.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Use #hashtags in your social media posts!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Did you know that tweets with hashtags get double the engagement of tweets that don\u2019t?\"}),/*#__PURE__*/e(\"p\",{children:\"Still not convinced? Here are some of the ways that hashtags can help supercharge your content.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sssLQGYyeTvGGEISwucVIEtqcU.png\",\"data-framer-height\":\"700\",\"data-framer-width\":\"1080\",height:\"350\",src:\"https://framerusercontent.com/images/sssLQGYyeTvGGEISwucVIEtqcU.png\",srcSet:\"https://framerusercontent.com/images/sssLQGYyeTvGGEISwucVIEtqcU.png?scale-down-to=512 512w,https://framerusercontent.com/images/sssLQGYyeTvGGEISwucVIEtqcU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sssLQGYyeTvGGEISwucVIEtqcU.png 1080w\",style:{aspectRatio:\"1080 / 700\"},width:\"540\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags will help people find your posts.\"}),/*#__PURE__*/e(\"p\",{children:\"Hashtags expand the reach of your message, meaning that people that don\u2019t follow your account can easily find what you\u2019re putting out there.\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags are extremely powerful.\"}),/*#__PURE__*/e(\"p\",{children:\"Hashtags amplify your content, showcase your brand and promote your product or service to brand new customers. Not bad for something entirely free of charge to use!\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags put your posts in front of the right eyeballs.\"}),/*#__PURE__*/e(\"p\",{children:\"Know who your target audience is? Using hashtags relevant to them will ensure that they see your content front and centre.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,pAFkxYb6U65LU5W1pVwfN5nDaY8.png\",\"data-framer-height\":\"707\",\"data-framer-width\":\"1080\",height:\"353\",src:\"https://framerusercontent.com/images/pAFkxYb6U65LU5W1pVwfN5nDaY8.png\",srcSet:\"https://framerusercontent.com/images/pAFkxYb6U65LU5W1pVwfN5nDaY8.png?scale-down-to=512 512w,https://framerusercontent.com/images/pAFkxYb6U65LU5W1pVwfN5nDaY8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/pAFkxYb6U65LU5W1pVwfN5nDaY8.png 1080w\",style:{aspectRatio:\"1080 / 707\"},width:\"540\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags place your posts in people\u2019s feeds.\"}),/*#__PURE__*/e(\"p\",{children:\"You can follow hashtags on social media which means posts using those tags appear in your feed. Use this to your advantage and appear in front of people who may not have heard of you before\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags help you connect with communities.\"}),/*#__PURE__*/e(\"p\",{children:\"Hashtags generate a sense of belonging and make it easier than ever to appear in front of groups and organisations\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags make your posts searchable.\"}),/*#__PURE__*/e(\"p\",{children:\"Click on a hashtag, and you can see a list of everyone else who has used that tag in their message.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Hashtags mean you get featured on other people\u2019s accounts.\"}),/*#__PURE__*/e(\"p\",{children:\"Social media users love to share people who use the same hashtags as them. This increases the chances of getting that all-important retweet!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,YIRrddMYl2LchWGfvuTUbNsuw.png\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/YIRrddMYl2LchWGfvuTUbNsuw.png\",srcSet:\"https://framerusercontent.com/images/YIRrddMYl2LchWGfvuTUbNsuw.png?scale-down-to=512 512w,https://framerusercontent.com/images/YIRrddMYl2LchWGfvuTUbNsuw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YIRrddMYl2LchWGfvuTUbNsuw.png 1080w\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you\u2019re on Instagram, Twitter, Facebook or LinkedIn\u2026 don\u2019t underestimate the power of the hashtag!\"}),/*#__PURE__*/e(\"p\",{children:\"Have any questions about how to use hashtags? Leave a message in the comments!\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You\u2019ve created the perfect video and have added it to your website and all your social media channels\u2026 what next?\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll want to see how your video is performing. For example, has it encouraged anyone to like your social media profiles, visit your website or ask for a quote?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are four of the best ways to help you see if your video is doing well.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,He1vxgFCMeAHaeiACSGGXxkpPuQ.jpg\",\"data-framer-height\":\"534\",\"data-framer-width\":\"800\",height:\"267\",src:\"https://framerusercontent.com/images/He1vxgFCMeAHaeiACSGGXxkpPuQ.jpg\",srcSet:\"https://framerusercontent.com/images/He1vxgFCMeAHaeiACSGGXxkpPuQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/He1vxgFCMeAHaeiACSGGXxkpPuQ.jpg 800w\",style:{aspectRatio:\"800 / 534\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"Number of views\"}),/*#__PURE__*/e(\"p\",{children:\"The most straightforward metric of all \u2013 the number of views shows how many times people have seen your video. It can be an easy way of seeing how far your reach is.\"}),/*#__PURE__*/e(\"p\",{children:\"Bear in mind that a view doesn\u2019t necessarily mean someone has watched your whole video. For example, in YouTube, a view is logged once someone has watched 30 seconds of a video. In Facebook and Instagram however, a view is tracked when a viewer is three seconds in!\"}),/*#__PURE__*/e(\"p\",{children:\"This can make the next metric all the more useful\u2026\"}),/*#__PURE__*/e(\"h3\",{children:\"Watch time\"}),/*#__PURE__*/e(\"p\",{children:\"How much of your video are your prospective customers watching?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This metric will show how much of your video your viewers see before they go off and do something else.\"}),/*#__PURE__*/t(\"p\",{children:[\"In the UK, \",/*#__PURE__*/e(o,{href:\"https://www.emarketer.com/forecasts/performance/channel/59935e245834130e2c79a03f\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"the average completion rate for a video is 65.4% on desktop and 47.2% on mobile.\"})}),\" This means it\u2019s extremely rare for someone to watch a video right through to the very end.\"]}),/*#__PURE__*/e(\"p\",{children:\"A high watch time is a good sign that people are loving your new video. Conversely, a quick drop-off rate means that some people may be finding your video boring or too long-winded.\"}),/*#__PURE__*/e(\"p\",{children:\"Our top tip \u2013 put your most valuable information at the start of your video. That way, if viewers stop watching, they\u2019ll still have seen your key message!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,hGx7gOdiJ1EVcXyWzz9cWxeZE.jpg\",\"data-framer-height\":\"533\",\"data-framer-width\":\"800\",height:\"266\",src:\"https://framerusercontent.com/images/hGx7gOdiJ1EVcXyWzz9cWxeZE.jpg\",srcSet:\"https://framerusercontent.com/images/hGx7gOdiJ1EVcXyWzz9cWxeZE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/hGx7gOdiJ1EVcXyWzz9cWxeZE.jpg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"Likes, shares and comments\"}),/*#__PURE__*/e(\"p\",{children:\"Measuring the number of likes, shares and comments your video receives can help you see if it is resonating with your target audience. The more social engagement and shares you receive, the more people are talking about your video.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember to reply to any comments made, whether they are positive or negative. Social media should always be a two-way channel of communication.\"}),/*#__PURE__*/e(\"h3\",{children:\"Conversion rates\"}),/*#__PURE__*/t(\"p\",{children:[\"Did you know that marketers that use videos experience \",/*#__PURE__*/e(o,{href:\"https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"34% higher conversion rates\"})}),\" than those that don\u2019t?\"]}),/*#__PURE__*/e(\"p\",{children:\"If you have Google Analytics installed and have goals set up, you can use it to see how many people visited your site through one of your videos. You can then see if they requested a quote, clicked on an email address, signed up to your newsletter or bought one of your products.\"}),/*#__PURE__*/e(\"p\",{children:\"Conversion rate can be a bit of a tricky metric to calculate, but it can be one of the most helpful as you can see how much money you are making from your videos!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,faaWHnUOz46kz1tjNtMhXfneRE.jpg\",\"data-framer-height\":\"533\",\"data-framer-width\":\"800\",height:\"266\",src:\"https://framerusercontent.com/images/faaWHnUOz46kz1tjNtMhXfneRE.jpg\",srcSet:\"https://framerusercontent.com/images/faaWHnUOz46kz1tjNtMhXfneRE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/faaWHnUOz46kz1tjNtMhXfneRE.jpg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"Don\u2019t forget to set your goals!\"}),/*#__PURE__*/e(\"p\",{children:\"Before you start tracking metrics, be sure to put goals in place. This will give you something to work towards when measuring your video analytics\"}),/*#__PURE__*/e(\"p\",{children:\"Don\u2019t forget, if you are looking for a video that will inform, entertain and most importantly\u2026 engage your customers, we\u2019re here to help.\"}),/*#__PURE__*/e(\"h3\",{children:\"How can I make a low-cost video?\"}),/*#__PURE__*/e(\"p\",{children:\"When you run a business or oversee a marketing department, you want to do all you can to make every single penny count.\"}),/*#__PURE__*/e(\"p\",{children:\"What if we told you that you can create your own videos, even if you\u2019re on a small budget?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some ways you can create inspiring B2B and B2C videos without breaking the bank.\"}),/*#__PURE__*/e(\"h3\",{children:\"Film with your phone\"}),/*#__PURE__*/e(\"p\",{children:\"A professional video camera can cost upwards of \\xa31,000, but did you know that you already have a great video-making device in your back pocket?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Modern-day smartphones are more than capable of creating high-quality video and photo footage. For example, a smartphone camera from the year 2000 had a resolution of 0.11 megapixels. Twenty-one years later, you can buy a phone with a 108-megapixel camera, an increase of over 9,8000%!\"}),/*#__PURE__*/e(\"p\",{children:\"Not only can you record footage on your phone, but you can edit it too. You can use many free apps to stitch together videos, add sounds, and create special effects.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jB1rfTCEKGQXWV4kcDZV7sgQguc.jpg\",\"data-framer-height\":\"533\",\"data-framer-width\":\"800\",height:\"266\",src:\"https://framerusercontent.com/images/jB1rfTCEKGQXWV4kcDZV7sgQguc.jpg\",srcSet:\"https://framerusercontent.com/images/jB1rfTCEKGQXWV4kcDZV7sgQguc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/jB1rfTCEKGQXWV4kcDZV7sgQguc.jpg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:\"Use content you already have\"}),/*#__PURE__*/e(\"p\",{children:\"Upcycling is on-trend at the moment, and the great news is that you can recycle your existing photos and video footage to create new content.\"}),/*#__PURE__*/e(\"p\",{children:\"Look at your photo drive and see what you already have. For example, you can take photos that a professional photographer took and put them together to create your own low-cost video.\"}),/*#__PURE__*/e(\"h3\",{children:\"Plan ahead\"}),/*#__PURE__*/e(\"p\",{children:\"You may be eager to get out there and start filming. Before you begin though, sit down and think about what you want your video to achieve.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Do you want to raise awareness of your brand, promote a new product or service or encourage prospective customers to complete a specific goal? Knowing what you want your outcome to be will help you create your content.\"}),/*#__PURE__*/e(\"p\",{children:\"All videos need a start, a middle and an end, so think ahead about what you want to talk about in your video. The more organised your footage, the more likely viewers will react positively to it.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember the five Ps: \u201CPrior planning prevents poor performance!\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Use live video and streaming\"}),/*#__PURE__*/t(\"p\",{children:[\"Did you know that Facebook users spend \",/*#__PURE__*/e(o,{href:\"https://about.fb.com/news/2016/03/news-feed-fyi-taking-into-account-live-video-when-ranking-feed/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"three times as long watching live videos\"})}),\" than regular ones?\"]}),/*#__PURE__*/e(\"p\",{children:\"Live videos and streaming can be an exciting way to reach out to new customers if you are on a budget. You don\u2019t need to spend money on fancy cameras or editing \u2013 just get out your phone and start filming!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vzqSaR8t0EWtq3uYq6EFZJjLwxg.jpg\",\"data-framer-height\":\"533\",\"data-framer-width\":\"800\",height:\"266\",src:\"https://framerusercontent.com/images/vzqSaR8t0EWtq3uYq6EFZJjLwxg.jpg\",srcSet:\"https://framerusercontent.com/images/vzqSaR8t0EWtq3uYq6EFZJjLwxg.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/vzqSaR8t0EWtq3uYq6EFZJjLwxg.jpg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/e(\"h4\",{children:\"Remember that quality counts when it comes to creating videos\"}),/*#__PURE__*/e(\"p\",{children:\"Even though it is possible to make a low-cost video that will appeal to your customers, sometimes investing in your video creation can make all the difference.\"}),/*#__PURE__*/e(\"p\",{children:\"Using a company to plan, film and edit your video will result in a well-made, well-thought-out piece of footage that you can use in the months and years to come.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Think of your video as a return on investment for your business. The sales you make off the back of your brand new content will pay for it several times over!\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019d like to know more about how we can help you create the perfect video.\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You\u2019ve most likely seen everywhere that Facebook has changed their name, but it won\u2019t be affecting the existing app, instead, it will be the above that maintains all of the apps that belong to them. So when you check your phone, you will still see the same names for Facebook, Instagram, and WhatsApp!\\xa0Not the Metaverse.\"}),/*#__PURE__*/e(\"p\",{children:\"The app that maintains them all is now called Meta, the Greek word for beyond, Zuckerberg explains in recent videos. He said \u2018It symbolises that there is always more to build and always more chapters to add to the story\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"Meta\u2019s first big launch is virtual reality software. This has been created to connect people by using holograms and avatars. This is also broken into different sectors; Horizon Home, Metaverse and Project Cambria.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"The metaverse avatar of CEO of Meta, Mark Zuckerberg.\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zgNam4JhnSjsPYVBVKwFWhrYjf4.png\",\"data-framer-height\":\"449\",\"data-framer-width\":\"800\",height:\"224\",src:\"https://framerusercontent.com/images/zgNam4JhnSjsPYVBVKwFWhrYjf4.png\",srcSet:\"https://framerusercontent.com/images/zgNam4JhnSjsPYVBVKwFWhrYjf4.png?scale-down-to=512 512w,https://framerusercontent.com/images/zgNam4JhnSjsPYVBVKwFWhrYjf4.png 800w\",style:{aspectRatio:\"800 / 449\"},width:\"400\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Project Cambria?\"})}),/*#__PURE__*/e(\"p\",{children:\"Project Cambria is the name of the headset, created to support this virtual reality world. It\u2019s set to be at a reasonably high price point, as it will have better features than current VR headsets out there. Some of these features include: improved social presence, Colour Passthrough, and Pancake Optics.\"}),/*#__PURE__*/e(\"p\",{children:\"Another realistic feature for Project Cambria, has been the headset including new sensors in the device, which will allow people\u2019s virtual avatars to maintain eye contact with each other. This will come in handy for the Metaverse.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"The Metaverse picture of man jumping in video game\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2i2Dl3iYsQAiCoCUjY3tNXzuDk.jpeg\",\"data-framer-height\":\"533\",\"data-framer-width\":\"800\",height:\"266\",src:\"https://framerusercontent.com/images/2i2Dl3iYsQAiCoCUjY3tNXzuDk.jpeg\",srcSet:\"https://framerusercontent.com/images/2i2Dl3iYsQAiCoCUjY3tNXzuDk.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/2i2Dl3iYsQAiCoCUjY3tNXzuDk.jpeg 800w\",style:{aspectRatio:\"800 / 533\"},width:\"400\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Metaverse\u2026\"})}),/*#__PURE__*/e(\"p\",{children:\"The Metaverse is where the physical and digital worlds come together. It is a space where digital representations of people \u2013 avatars \u2013 interact at work and play, meeting in their office, going to gigs and even trying on different outfits.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the video, Zuckerberg was explaining how the new hybrid of, working from home and the office is here to stay, and Metaverse fully supports the idea. He mentioned that it is better for the environment and time management, would you work in a Metaverse?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"They also made a point of creating online parties. Ideal to celebrate with people all over the world, no matter where you live. Which could be helpful if you have friends and family overseas.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.theguardian.com/technology/2021/oct/28/facebook-mark-zuckerberg-meta-metaverse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CWe believe the Metaverse will be the successor to the mobile internet, we\u2019ll be able to feel present \u2013 like we\u2019re right there with people no matter how far apart we actually are.\u201D \u2013 \"})}),\"Mark Zuckerberg, CEO.\\xa0\"]})})}),/*#__PURE__*/e(\"img\",{alt:\"The Metaverse animation\\n\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2j0I4Eo7fOWsy54vTpV4PfiOkQ.jpeg\",\"data-framer-height\":\"419\",\"data-framer-width\":\"800\",height:\"209\",src:\"https://framerusercontent.com/images/2j0I4Eo7fOWsy54vTpV4PfiOkQ.jpeg\",srcSet:\"https://framerusercontent.com/images/2j0I4Eo7fOWsy54vTpV4PfiOkQ.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/2j0I4Eo7fOWsy54vTpV4PfiOkQ.jpeg 800w\",style:{aspectRatio:\"800 / 419\"},width:\"400\"}),/*#__PURE__*/t(\"p\",{children:[\"To conclude, the Facebook app, which most of us are familiar with, is here to stay. However, the company as a whole has changed to Meta with the idea to go forward with VR software.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Need a little extra support with your Facebook? \"}),/*#__PURE__*/e(o,{href:\"https://thesequence.co.uk/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"The Sequence\"})})}),/*#__PURE__*/e(\"em\",{children:\" can look after your Facebook page, posting unique images and catchy wording that will help boost your brand and bring you business.\"})]})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"No matter the size of your business, or the industry you are in, marketing has moved from something that is \u2018nice to have\u2019 to something that is now absolutely essential.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.fundera.com/resources/small-business-marketing-statistics\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"For example, 92% of small businesses believe having a website is something that is critical, but only 64% of small businesses actually have a website of their own\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Marketing has a range of benefits, from promoting your brand and giving you the edge over your competitors\u2026 all the way through to generating traffic and leads.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re looking to introduce marketing to your company, hiring a marketing agency is a great option.\"}),/*#__PURE__*/e(\"p\",{children:\"Still not convinced? Here are three critical reasons why hiring an agency will help to supercharge your marketing efforts.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,TI0FZOEpkFatJi6FMlMySqcNI.png\",\"data-framer-height\":\"1422\",\"data-framer-width\":\"2560\",height:\"711\",src:\"https://framerusercontent.com/images/TI0FZOEpkFatJi6FMlMySqcNI.png\",srcSet:\"https://framerusercontent.com/images/TI0FZOEpkFatJi6FMlMySqcNI.png?scale-down-to=512 512w,https://framerusercontent.com/images/TI0FZOEpkFatJi6FMlMySqcNI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TI0FZOEpkFatJi6FMlMySqcNI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/TI0FZOEpkFatJi6FMlMySqcNI.png 2560w\",style:{aspectRatio:\"2560 / 1422\"},width:\"1280\"}),/*#__PURE__*/e(\"h3\",{children:\"You save money\"}),/*#__PURE__*/t(\"p\",{children:[\"If you recruit a marketing team in-house, not only do you have to pay their salaries, but you also have to pay for their holidays, benefits, pensions and training too. Costs can quickly mount up!\",/*#__PURE__*/e(o,{href:\"https://www.payscale.com/research/UK/Job=Marketing_Manager/Salary\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" In fact, the average salary for a marketing manager is \\xa334,000\"})}),\".When you hire an agency, you only pay for the time you use it for \u2013 whether this is hourly or a day rate.This makes an agency the perfect choice if you are on a tight budget.\"]}),/*#__PURE__*/e(\"h3\",{children:\"You save time\"}),/*#__PURE__*/e(\"p\",{children:\"If you run a small business, you may be tempted to carry out any marketing yourself. This means that you not only need to create your marketing strategy but implement it too, all while you look after the rest of your company\u2019s needs.\"}),/*#__PURE__*/e(\"p\",{children:\"The average marketer spends about four hours a week looking at marketing data alone, so this will take up a lot of your time.\"}),/*#__PURE__*/e(\"p\",{children:\"You may decide to hire more junior marketing staff or an apprentice to save on costs, but this means that you have to spend extra time training and mentoring them.\"}),/*#__PURE__*/e(\"p\",{children:\"Bringing a marketing agency on board means that you can spend time doing what you do best\u2026 growing your business.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,AgjdAtKWfIhCVunlDh0l70SY.png\",\"data-framer-height\":\"1422\",\"data-framer-width\":\"2560\",height:\"711\",src:\"https://framerusercontent.com/images/AgjdAtKWfIhCVunlDh0l70SY.png\",srcSet:\"https://framerusercontent.com/images/AgjdAtKWfIhCVunlDh0l70SY.png?scale-down-to=512 512w,https://framerusercontent.com/images/AgjdAtKWfIhCVunlDh0l70SY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/AgjdAtKWfIhCVunlDh0l70SY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/AgjdAtKWfIhCVunlDh0l70SY.png 2560w\",style:{aspectRatio:\"2560 / 1422\"},width:\"1280\"}),/*#__PURE__*/e(\"h3\",{children:\"You gain knowledge\"}),/*#__PURE__*/e(\"p\",{children:\"When you bring a marketing agency on board, you\u2019re bringing in the experts.\"}),/*#__PURE__*/e(\"p\",{children:\"Staff at agencies have years of experience in their chosen field and will apply their skills and knowledge to your specific requirements. They\u2019re also likely to have worked with companies similar to yours, and can advise on what marketing techniques will work best for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"The bonus is that agency staff are growing and expanding their skillset all the time, meaning that they can apply all the latest digital developments to your business.\"}),/*#__PURE__*/e(\"h4\",{children:\"Looking for a marketing agency? The Sequence Agency is here to help\"}),/*#__PURE__*/e(\"p\",{children:\"We\u2019re The Sequence, and we\u2019re dedicated to providing a wide range of companies with exceptional and unique marketing content.\"}),/*#__PURE__*/e(\"p\",{children:\"We provide a cost-effective, professional service which means that you have a dedicated marketing team at your disposal, no matter the size of your business or budget.\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How often should you post?\"})}),/*#__PURE__*/e(\"p\",{children:\"There is no magic formula\\xa0for knowing how often to post on social media. What might work for one brand, doesn\u2019t always work for another.\\xa0Instead of using a mass method approach, let\u2019s focus on these proven posting strategies which can be tailored for your business.\"}),/*#__PURE__*/e(\"p\",{children:\"Being consistent with your posts allows you to establish awareness of your brand.\\xa0Don\u2019t overwhelm your customers with content, be selective about what you\u2019re showcasing.\\xa0Ensure your content is of good quality to entice potential clients.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gt5jIMoXK1L1z5jz7yETA6b2DW8.png\",\"data-framer-height\":\"1826\",\"data-framer-width\":\"2560\",height:\"913\",src:\"https://framerusercontent.com/images/gt5jIMoXK1L1z5jz7yETA6b2DW8.png\",srcSet:\"https://framerusercontent.com/images/gt5jIMoXK1L1z5jz7yETA6b2DW8.png?scale-down-to=512 512w,https://framerusercontent.com/images/gt5jIMoXK1L1z5jz7yETA6b2DW8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/gt5jIMoXK1L1z5jz7yETA6b2DW8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/gt5jIMoXK1L1z5jz7yETA6b2DW8.png 2560w\",style:{aspectRatio:\"2560 / 1826\"},width:\"1280\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create less, for more!\"})}),/*#__PURE__*/e(\"p\",{children:\"Spend more time\\xa0creating selective quality-driven posts instead of many poor quality, non-engaging posts.\\xa0Create less, for more!\"}),/*#__PURE__*/e(\"p\",{children:\"Have you experimented with the amount that you post? 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