{
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  "sources": ["ssg:https://framerusercontent.com/modules/15I40xjBodUx4yoXU0Ps/VWabPyMMwLp73qfdm1Gj/ldRQr7jA1-19.js"],
  "sourcesContent": ["import{jsx as e,jsxs as a}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as i}from\"framer-motion\";import*as t from\"react\";export const richText=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/a(\"div\",{children:[\" \",/*#__PURE__*/e(\"span\",{children:\"First, those who know me know that I'm an avid baseball fan. And despite the fact that we're going headfirst into football season, and my Indians didn't make the playoffs, I can dream, can't I? (By the way, I've heard that \"}),/*#__PURE__*/e(n,{href:\"http://money.cnn.com/2006/08/11/news/companies/fantasyfootball/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"fantasy football is a billion dollar business\"})})}),/*#__PURE__*/e(\"span\",{children:\"!)\"}),\" \",/*#__PURE__*/e(\"span\",{children:'Second, you may be asking, \"What does fantasy baseball have to do with business?\" Well, I\\'ll get to that, too.'}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Meantime, you folks can go ahead and devise your own football dream team. Here's my baseball dream team, which I'll take any time!\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"I've selected my fantasy baseball team pretty much the way I usually select employees: ability to play the game (willingness to roll up sleeves and dig into the work at hand), character (always important; in sports and in work), and commitment to the game (show me you're in it for the long haul). Also, each of the players on my fantasy team played for the joy of the game. Not for the fame or the money.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Catcher: \"}),/*#__PURE__*/e(n,{href:\"http://www.baseball-reference.com/players/h/heganji01.shtml\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Jim Hegan\"})})}),/*#__PURE__*/e(\"span\",{children:\" played for the Cleveland Indians in the 1950s. I was a catcher on my hometown baseball team and I held Hegan in high regard. He had little exposure to other teams, but he was an exceptional player and a highly respected family man. He reached out to youth.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Pitcher: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Orel_Hershiser\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Orel Hershiser\"})})}),/*#__PURE__*/e(\"span\",{children:\" came from a larger market, but finished his career with the Cleveland Indians. On a high note, I might add. He provided the team with leadership. A former Bowling Green State University student, Hershiser played with humility and strength, despite his career with the biggest teams in baseball. \"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"3rd Base: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Max_Alvis\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Max Alvis\"})})}),/*#__PURE__*/e(\"span\",{children:\" was a star in the 1960s. He lead the League in hitting until the All-Star break, and in my eyes he was always a rock solid player and gave his all for the team. Alvis had a quote that was clearly the attitude of his generation. He said, \\xc4\\xfa Baseball is a service- oriented business, if you don't serve your customer, someone else will.\\xc4\\xf9 He went on in life as a successful banker, maintaining his customer service philosophy! \"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"2nd Base: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Duane_Kuiper\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Duane Kuiper\"})})}),/*#__PURE__*/e(\"span\",{children:' joined the Cleveland Indians, who drafted him in the first round of the 1972 January Secondary Amateur Draft. Kuiper is currently a five-time Emmy award-winning radio and television sportscaster for the San Francisco Giants. Along with former major league pitcher Mike Krukow, he forms the broadcast duo known as \"Kruk and Kuip.\"\\xa0 '}),\" \",/*#__PURE__*/e(\"span\",{children:\"1st Base: \"}),/*#__PURE__*/e(n,{href:\"http://www.baseball-almanac.com/players/player.php?p=powervi01\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Vic Power\"})})}),/*#__PURE__*/e(\"span\",{children:\" Teammate Mudcat Grant called Power \\\"...one of the best-fielding first basemen of all-time,\\\" and I'd have to agree. Playing in the 1950s, Power was, and remains, one of the most exceptional hitters and fielders of all time. My mom and all fans loved him and cheered Power every time he stepped onto the field. I still remember my mother's cheer for Power, a resounding \\xc4\\xfaCome on VICTOOOOOR!\\xc4\\xf9\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Left Field: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Minnie_Minoso\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Minnie Minoso\"})})}),/*#__PURE__*/e(\"span\",{children:\" was signed by the Cleveland Indians as an amateur free agent in 1948. He was the most charismatic player I ever witnessed. Also, Minoso engaged the fans and was one of the most excellent and exciting players of his time.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Center Field: \"}),/*#__PURE__*/e(n,{href:\"http://www.baseball-reference.com/players/d/davalvi01.shtml\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Vic Davalillo\"})})}),/*#__PURE__*/e(\"span\",{children:\" was a super leadoff hitter. He was very involved with the Greater Cleveland community and was a great leader; sure to get the game started on the right track.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Short Stop: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Woodie_Held\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Woodie Held\"})})}),/*#__PURE__*/e(\"span\",{children:\" was another of my heroes in the 1950s. He was solid; never flashy. He was a great leader\uFFFD for the team\uFFFD and for the community.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Outfield: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Joe_Charboneau\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Joe Charboneau\"})})}),/*#__PURE__*/e(\"span\",{children:\" was named Rookie of the Year in the late 1970s, yet he had to win his job back on the team. With that, he lost confidence. But he stood by the Greater Cleveland community and will always remain a major player and hero in my book.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Manager: \"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Mike_Hargrove\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Mike Hargrove\"})})}),/*#__PURE__*/e(\"span\",{children:\" led his team to five consecutive AL Central Division titles in 1995\\xc4\\xec99, and World Series appearances in 1995 and 1997. His dismissal as Indians manager by GM John Hart was controversial with many fans, and to this day, Cleveland adores him. He maintains a home here, even though he was born in Texas.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \"})}),\" \",/*#__PURE__*/e(\"span\",{children:\"Baseball (all sports, actually) is a business, perhaps today, more than ever. It's not enough to be a good player. The best of the best contribute to the team and for the team. Those who succeed beyond expectations work hard, accept defeat with grace and then get up, dust themselves off, and start again. People who excel in business are cut from the same cloth as sports stars. I'm sure that's why there are so many analogies to sports in business. \"}),\" \"]})});export const richText1=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:['I got curious about why this time of year is called the \"Dog Days of Summer\", so I did what anyone who\\'s curious does. I went to ',/*#__PURE__*/e(\"em\",{children:\"Google\"}),' and found that the \"Dog Days\" are named for Sirius, the dog star that\\'s brightest from early July through early September, when the heat of summer gets the best of us in the northern hemisphere. ',/*#__PURE__*/e(\"em\",{children:\"Webster's Dictionary\"}),\" refers to the Dog Days as a period of stagnation or inactivity. For various reasons, this period of stagnation or inactivity also occurs in business. People are on vacation, kids are home from school, and many businesses, whether intentional or not, tend to go into a more relaxed mode.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Business may work at a slower pace, so this may also be an ideal time to prepare for the upswing that occurs after Labor Day. Smart business thinking may be to use this time for things that fall by the wayside during the busier months; like employee training, updating websites, working on branding and other internal but important stuff that gets cast aside when business is humming. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here's a short list to go from Sirius-ly slow to stimulating business during the Dog Days of Summer:\"})})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[\"Dive Into Social Media - I -- If you've just dipped a business toe into Facebook, Twitter, LinkedIn and other social media, go head first, full-on in. Set up your social media campaign for fall 2012 before it gets buried for another year. Check out some of the tools that make management of your social media easier, such as \",/*#__PURE__*/e(\"em\",{children:\"HootSuite \"}),\"or \",/*#__PURE__*/e(\"em\",{children:\"Roost\"}),\". Need help? Call on an expert to get you started. Shamrock has a great team, in case you want to get it right, from the start.\"]})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:'Dive Into Social Media - II -- Have your sales and marketing people check out Twitter and Facebook to see what your competition is doing, or to see what customers are saying about your company. Connect with your LinkedIn sources and give them a \"first look\" at what\\'s happening at your company. Invite discussion with LinkedIn network sources.'})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Phone It In -- The telephone still is, and always will be, a good resource for sales. Call a prospect. Ask how their summer is going. Invite a prospect to a baseball game or a cookout. At worst, you may have to leave a voicemail message just to say you're thinking of them.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Hit One Out of the Park -- Networking is ongoing, regardless of the weather. The venue may change from a meal with potential customers at a warm and cozy restaurant to a neighbor's backyard barbeque, but summer's no reason to stop networking. Help your employees to have a good elevator pitch about your company -- and reward them for a homerun. A summer contest for best networking ideas can easily pump up the energy at work.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Steam Up Your Website -- Often overlooked when work gets crazy, websites can get tired-looking quickly. Challenge your team to come up with ways to energize your website before the fall deluge sets in. Update your news link. Add a new blog post. Make people want to visit your new site!\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"span\",{children:\"Start a Summer Book Club -- Excite your sales team with a new sales book to get their juices flowing for fall. \"}),/*#__PURE__*/e(n,{href:\"http://www.amazon.com/Zero-Time-Selling-Essential-Accelerate-Companys/dp/1614480508\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Zero Time Selling\"})})}),/*#__PURE__*/a(\"span\",{children:[\", \",/*#__PURE__*/e(\"em\",{children:\"High Profit Selling\"}),\", \",/*#__PURE__*/e(\"em\",{children:\"SNAP Selling\"}),\", are recent books on sales that have generated great reviews.\"]})]})})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Enjoy what's left of summer. We all need a little R&R this time of year!\"})})]});export const richText2=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I'm not giving away any secrets by saying it's been a hot, hot summer. And, of course, it's hot in Dallas. But things are really heating up at Shamrock's Dallas office, thanks to the cool business strategies being lead by Dave Fechter, Shamrock's executive vice president of operations.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"For the past nine months Dave's been recruiting a whole new sales team in Dallas. What was once a nice distribution center with zero sales presence has now become one of the hottest properties Shamrock owns, complete with 6 new sales reps who are geared up to sell everything Shamrock has to offer, from marketing and design to promotion to data management to telemarketing and, naturally, print and distribution.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Dave has recruited more than a handful of sales reps who've successfully proven that they have an entrepreneurial spirit and demonstrated their rarefied achievement to sell printing to a boat load of customers. Within the next couple of months, Dave hopes to recruit two more Shamrock reps in the Dallas market.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"According to Dave, one big incentive for this powerhouse team is Shamrock's incentive package, which rewards entrepreneurship and hard work.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Dave also told me that another big selling point for the Dallas sales team is the cross-selling orientation at Shamrock's corporate headquarters in Cleveland, Ohio. When Dave told them they'll have a chance to meet with every one of our Cleveland-based general managers and they'll learn from these successful people how Shamrock has helped them achieve their own personal growth, Dave said \\\"...that was the deal clincher.\\\"\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I'm proud to give a big \\\"high-five\\\" to Dave who, with this growth strategy in Dallas, has brought in almost 30 new customers from Dallas. These are customers who are now purchasing more than our printing expertise. They're buying our creative work, our telemarketing programs and much, much more. Yes. It's hot in Dallas. But it's also very cool!\"})})]});export const richText3=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Finally, I can grab a beer and get my fill of the global games of summer! The Olympics officially begin July 27th, and Sweden is set to compete in events ranging from Archery to Wrestling with a total of more than 20 events.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Here's an interesting fact I read on \",/*#__PURE__*/e(\"em\",{children:\"Wikipedia \"}),\"about Sweden and the Olympics: \",/*#__PURE__*/e(\"em\",{children:\"Sweden first participated in the Olympics at the inaugural 1896 Games, and has sent athletes to compete in every Olympics since, with one exception, the sparsely attended 1904 Summer Olympics. Sweden has earned medals at all Olympic games except for two, the 1896 Games and the 1904 Games. The only other nation having earned medals at every Olympic game since 1908 is Finland.\"}),\" In fact, the people of Sweden have a principle of \\xc4\\xfalagom\\xc4\\xf9 or doing things \\xc4\\xfajust right\\xc4\\xf9 but not doing anything unnecessary.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"So, are the people of Sweden as team-oriented in business as they are in sports?\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"According to \"}),/*#__PURE__*/e(n,{href:\"http://www.worldbusinessculture.com/Business-Teams-in-Sweden.html\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Business Culture in Sweden\"})})}),/*#__PURE__*/e(\"span\",{children:\", because the people of Sweden value community, egalitarianism and consensus-seeking, generally, in business, team spirit is important -- as long as the team follows the particular business' ideals. Ongoing buy-in for goals and objectives is highly important, so therefore, team meetings are often frequent and long.\\xa0 And team members are accustomed to performing their individual tasks with little supervision from superiors. If there is too much supervision employees may see this as a lack of trust in their professional capabilities. I'd say team spirit is alive and well in Sweden. \"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"SOME RULES OF ENGAGEMENT\"})})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Personal is Private\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Overall, business etiquette in Sweden is more formal than in the U.S., but, less formal than some other countries. For example, upon meeting (unlike the U.S.), Swedes consider inquiry about a business associate's personal life to be, well, personal. So that discussions about home and family, as well as status and position, are usually not discussed. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Art of Cards\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Unlike some Asian countries that prefer business cards in their spoken language, Swedish business associates, who generally speak and understand English, have no problem with presenting a business card in English. But, Swedish business etiquette suggests protocol that includes taking a moment to study the card and then carefully placing the card in a wallet or briefcase. Never just take a business card and shove it in your pocket or write on it in front of others. That would be thought of as rude.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"KEEP THAT YANKEE SPIRIT UNDER WRAPS\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"In America, we get brownie points for appearing confident in business. Not so in Sweden. In fact, the appearance of being somewhat reserved will earn you more respect than the appearance of being overly confident. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I'm not sure if I'll enjoy the games even more after researching some of the countries that will be in the summer Olympics, but I'll definitely be on the lookout to see signs of individual nationalism carry over from business to sports etiquette among the individual teams during the summer games. \"})})]});export const richText4=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"As we get closer to the Olympics, this month we decided our focus will be on other countries. Today, I'd like to focus on my observations and reading about Germany. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"One major difference I've noticed is, like many countries overseas, employees in Germany are more serious in the workplace, but it seems when German employees leave work they really do leave work behind, and enjoy their free time minus the glances at cell phones and work-related email messages. Maybe they understand the work/life balance better than we do.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I recently read some research compiled by Norbert Hedderich, a professor of German at the University of Rhode Island.\\xa0 \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"In the late 1990s, Hedderich interviewed German engineers working in the U.S. and Americans working in Germany. He wanted to see how the two cultures were perceived by one another, and the differences that may cause some friction. The following is a sampling of his findings. If you'd like to read more go to \"}),/*#__PURE__*/e(n,{href:\"http://www.dartmouth.edu/~german/German8/Typical.html\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"http://www.dartmouth.edu/~german/German8/Typical.html\"})})}),/*#__PURE__*/e(\"span\",{children:\".\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"CASUAL VS. FORMAL\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'The Americans interviewed indicated a more business-like atmosphere in the German workplace. Most Americans were quite surprised to see the lack of casual conversations about family and hobbies, which is so prevalent in the U.S. One American in a managerial position in Germany said, \"...At home, I like the interaction with my team. Here, it doesn\\'t seem possible. If I had this kind of relationship with team members in the U.S., it would be considered dysfunctional.\" \\xa0On the other hand, the more casual style of interaction among Americans was a pleasant surprise for the German employees. Germans also noted, with pleasure, a sense of welcoming into the culture and the feeling of having been made part of the group when working in the U.S. '})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:'THAT \"YANKEE\" ATTITUDE'})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Germans noticed more positive thinking and an upbeat attitude in the U.S. culture. One American said, \"In Germany praise is the absence of criticism.\" Yet, in the U.S., Germans were confused when they were praised for what they thought were just routine tasks. Some of the German interviewees found that negative aspects of a particular assignment were not listed negatively, but were labeled as \"items for improvement\" or were dropped altogether. Reading several comments I got the feeling that German employees believe workers in America are \"babied\" rather than treated as responsible adults.'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"NOT SO FAST; THE DEVIL'S IN THE DETAILS\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Most interviewees mentioned distinct differences, and some genuine friction, between Germans and Americans on the concept of pace vs. attention to detail. In the German firms, the planning process of a project tends to be long and very detail oriented.\\xa0 The Americans thought Germans \"...tested things to death.\"\\xa0 On the other hand, a German personnel manager whose company had recently been purchased by a U.S. company said, \"...The Germans plan far more thoroughly, whereas the Americans are content with having completed 80% of the planning.\" '})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Finally, when asked how Americans working in Germany should behave, the general consensus given by German employees was:\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"At Work:\"})})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Don't attempt to impose American ways. Try to take in what you experience without immediately making judgments.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Expect to work independently. You may see your supervisor less frequently than expected.\"})})})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Outside of Work:\"})})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:'Don\\'t take it personally if initially people seem distant and reserved. It may be as difficult for you to get used to this as it is for a German visitor to the U.S. when asked by a stranger \"How are you?\"'})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Since most Germans separate work and private lives more than Americans, don't count on getting together with colleagues after work. Instead, find people who share a common interest; join a club and from that, friendships will grow. \"})})})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The above tips work well abroad. Even among companies in the U.S. there are localized and regional differences. A lot of these suggestions are also good when moving from one company to another. If fitting in with your new teammates is important, go slow. Analyze the lay of the land. Watch what others do and follow their lead. It's easier to accommodate local customs than attempting to change them.\"})})]});export const richText5=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Naturally, there are some cultural differences between Asian countries, but all seem to believe in putting oneself second to the team, or group, for the betterment of all. I greatly admire that in Asian culture. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Japan is definitely among the Asian cultures that subscribe to the philosophy of the team vs. the individual. This is a good overview \"}),/*#__PURE__*/e(n,{href:\"http://www.kwintessential.co.uk/etiquette/doing-business-japan.html\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"(Doing Business in Japan)\"})})}),/*#__PURE__*/e(\"span\",{children:\", but, in a nutshell, what's stressed within Japan's social and business etiquette is that teamwork and group cohesiveness are of great importance. In Japanese culture, the individual relies on the group for identity, and in business, the people place great emphasis on compromise and self-discipline for the sake of the team.\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The Japanese, great proponents of teamwork, start with an advantage: their intellectual tradition isn't adversarial. Like the spirit of the Olympics, Japanese culture relies on the power of teamwork rather than an individual's reward to achieve its goals. Winning isn't a bad thing, but how one wins: with honor and respect for others, is very important.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\\xa0 \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Asian culture is packed with reverence for teamwork. The \",/*#__PURE__*/e(\"em\",{children:\"Gung Ho!\"}),\" business model is based on the fundamentals of two Chinese characters forming the word \",/*#__PURE__*/e(\"em\",{children:\"Gung Ho\"}),', which translates to \"Work\" and \"Together.\" This approach, according to its author Ken Blanchard, \"... focuses on sharing of information; aligning purpose, values, and goals of people and organization; frontline decision making responsibility; and celebration of successes...\" in other words, teamwork. Japan has survived many upheavals, including wartime destruction, natural and weather-related destruction, and financial crises by practicing the philosophy of \"work together.\"']})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"We also practice the theory of \",/*#__PURE__*/e(\"em\",{children:\"Gung Ho!\"}),\" at Shamrock, and I believe that, as a company, like our Asian counterparts, we have survived through various upheavals these last 30 years, mainly because we rely on the work (and intelligence) of the team over the pride of one individual.\"]})})]});export const richText6=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"There's a different kind of competition in business than in the Olympics. In business we're expected to make or earn money. We compete based on the best price for the best product. I believe the playing field is more level in sports. In sports, we compete for the joy of winning and the thrill of the game.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"That said, in the past 30 years, since I started Shamrock, offshore business has grown considerably, and how we do business abroad has also changed. Now it's not only important to start the deal, we also need to know how to seal the deal. That means taking a crash course in different work ethics, habits and family life of companies we wish to partner with \",/*#__PURE__*/e(\"em\",{children:\"before\"}),\" we even think about doing business with them. Sort of like the Olympics of business deals. \"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"According to several blog posts shared with me by Shamrock employees, here are what I consider to be important Rules of Engagement with China:\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"5 BUSINESS DIFFERENCES BETWEEN CHINA AND U.S.\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"China, like many countries overseas, is much more formal in their business dealings than the U.S.\"})}),/*#__PURE__*/a(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Social Structure\"}),\" - In China the social structure is formal and hierarchical.\\xa0 You know where you fit in the structure and you abide by the rules.\\xa0 In America, it is much more loose and informal. \\xa0It's not uncommon to see those of various social levels socializing with one another.\\xa0 This doesn't occur in China. \"]})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Confrontation/Conflict\"}),' - When conducting business in China or expecting an extended stay, it might be useful to know that the direct way that most Americans approach issues is not done in China.\\xa0 Direct conflict or confrontation over issues is highly frowned upon.\\xa0 Doesn\\'t matter that \"the truth\" needs to be spoken, respect and honor to each person supersedes \"the truth\". \\xa0']})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You Will Get to Know Your Business Partners\"}),\" - When doing business in China, be prepared for a lot of socializing.\\xa0 Business becomes secondary as the parties get to know one another better.\\xa0 If it delays a contract, that is perfectly acceptable as long as the correct social time is taken care of.\\xa0 In America, the business is more important than socializing, and socializing may be sacrificed to get the job done if necessary.\\xa0 Though, it appears that now recognition for networking is becoming more important in our country, too.\"]})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Downplay the Bravado\"}),\" - Humility is a practiced virtue in Chinese culture.\\xa0 The success of one's business or personal life is downplayed while in America successes are discussed with pleasure.\\xa0 Most Americans in our fast business world consider humility a sign of weakness.\\xa0 This can be an issue that hurts inter-cultural relations.\\xa0 It's probably a good idea to err on the side of humility in the presence of business people in China.\"]})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Be Sensitive to the Time Zone\"}),\" - Most Americans are very time sensitive when it comes to meetings and deadlines.\\xa0 Time means different things in Chinese business culture. The Chinese do not view time as an absolute but more as a suggestion.\\xa0 Concern is not expressed for a meeting starting late or ending at a different time.\\xa0 The same can be applied to deadlines.\\xa0 If a report is due on Friday, we would be waiting for that report in our hands before end of business day.\\xa0 The Chinese would not worry if it showed up several days later. (This may be a very hard lesson for Americans to learn since it's so counterintuitive to our culture.)\"]})})})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \\xa0\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"While many cultural and political differences remain between the U.S. and China, we can all learn something from the dedication to strong family-oriented values, hard work and persistence that China uses to create smart business people. I believe that the more we know about our global counterparts the stronger we all will be in the global race for success.\"})})]});export const richText7=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"\\xa0 \"}),/*#__PURE__*/e(\"div\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0 \"}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:'\"The ultimate measure of a man is not where he stands in'})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"moments of comfort, but where he stands at times of challenge \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"em\",{children:'and controversy.\"'}),\" \\xa0- Martin Luther King, Jr. \"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 --- Shamrock employee, Jen Hall, provided this quote, and summed up who Bob is: his grace under pressure, his resilience, his dedication to doing good things for all people, when she said, \"Bob, what you have done over the last 30 years to make your company and employees prosper in this weak economy is truly remarkable.\"'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"So, what makes a company? It's the person in charge. And Bob has made Shamrock the \\\"rock\\\" it is today. Celebrating our 30th anniversary is really all about celebrating the man who had the guts to go out on a limb and build something strong and powerful that's lasted through more than one obstacle, more than one recession, more than one catastrophe -- and more than one fundraising event, more than one family event, and more than one employee celebration. And, Bob, with his leadership and honesty (and excellent choice of employees!) always pulled us through.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"As always, words speak loudest. Here are just some testaments of Bob's strength and business savvy throughout our 30 years of working with him:\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"em\",{children:'\"I remember when I first pulled up at Bob\\'s Euclid home to meet with him about us getting together and him bringing some guys to start a Shamrock Forms Cleveland office. I pulled up in my car in Euclid and Bob was in a T shirt and shorts. He had just finished trimming the grass at his front walk. In his hand was one of those manual rolling (lawn) edge trimmers and I thought OK, this is a hard working guy .\"'}),\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 \"]})}),/*#__PURE__*/e(\"div\",{style:{\"--framer-text-alignment\":\"right\"},children:/*#__PURE__*/e(\"span\",{children:\"Neil Bennett, Shamrock Co-Founder and Bob's Mentor\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:'\"We are all privileged to have shared parts of this journey with you and applaud your leadership, integrity and success.\"'})})}),/*#__PURE__*/e(\"div\",{style:{\"--framer-text-alignment\":\"right\"},children:/*#__PURE__*/e(\"span\",{children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Tim Connor, President - The Shamrock Companies\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:'\"My best memories have been the fundraisers where all of our Shamrock employees, customers and vendors got together to do something for someone else..... This is where Shamrock\\'s star was the brightest...\" '})})}),/*#__PURE__*/e(\"div\",{style:{\"--framer-text-alignment\":\"right\"},children:/*#__PURE__*/e(\"span\",{children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0Maureen Meyer,Shamrock Employee\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"em\",{children:'\"You are an amazing businessman and more importantly an amazing person... You have helped and inspired many people and at the end of the day, that is why we are all put on this earth.\"'}),\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"]})}),/*#__PURE__*/e(\"div\",{style:{\"--framer-text-alignment\":\"right\"},children:/*#__PURE__*/e(\"span\",{children:\"Kathy Lawlor, Shamrock Employee\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\\xa0 \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Companies are perceived by their leaders. During these recent difficult times, many companies that we thought were strong have vanished. Under the leadership and guidance of Bob and his team, we have continued to thrive. Thanks, Bob, for always encouraging us to work through the tough times -- and the good times -- as a family. Cheers to the next 30 years of the Shamrock Family. \"})}),/*#__PURE__*/a(\"div\",{style:{\"--framer-text-alignment\":\"center\"},children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0 \"}),/*#__PURE__*/a(\"div\",{style:{\"--framer-text-alignment\":\"center\"},children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText8=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I am certainly concerned about the health and welfare of my family. That includes my private family and my family of employees. I've made significant plans to provide health benefits for my wife and children. And, as a caring CEO and a smart businessman, I am also concerned about the health and welfare of my employees, because they also are like a family to me. That's why I've been 100% behind my HR team's initiative to develop a Health and Wellness Fair, which we had, to great success, on June 14.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"A lot of outside help went into this in-house Fair, such as participating vendors that included ING Financial Group, Benefits Resource Group (who sponsored a healthy lunch for all employees), Guardian, Medical Mutual and our local Westlake Recreation Department. \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"But the biggest round of applause goes to the Shamrock HR team, who put this program together.\"})})]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"While my caring employer side knows it's imperative to provide support for the well being of our employees, my smart businessman side understands the practical issues, too.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/a(\"span\",{children:[\"A recent story in \",/*#__PURE__*/e(\"em\",{children:\"The Wall Street Journal \"}),\"(\"]}),/*#__PURE__*/e(n,{href:\"http://online.wsj.com/article/SB10001424052748704843304576126881739536672.html\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Employee Wellness\"})})}),/*#__PURE__*/e(\"span\",{children:') said that, \"Despite the effects of the recession, many employers are spending more money on wellness programs that aim to help people eat right, get regular exercise, manage stress and quit smoking.\" Because research clearly shows that wellness programs make for happier, healthier employees.'})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Helping Shamrock employees to better cope with stress is a priority, too. The mantra at Shamrock has always been that we help one another out. When I hear of an employee who is ill, or has an ill family member, I gather the troops and we do everything possible to help that employee and his or her family out during difficult times.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I consider Shamrock to be a company that cares deeply about the health and wellness of its employees. It is who we are. But it also makes good business sense to have a healthy and happy group of employees. Recent studies indicate that:\"})}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Every dollar a company invests in the health and wellness intervention of its employees yields $6 in health care savings.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Well-executed company health and wellness initiatives are justified by the fact that lost workdays decline by 80%.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Employees that are healthy tend to stay with the company that cares about their health matters.\"})})})]}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:\"With the success of this in-house health fair, and the success of others we've had in the past, it's quite likely we'll be having more of the same healthy food and advice in the future.\"}),/*#__PURE__*/e(\"span\",{children:\"\\xa0\\xa0 \"})]})]});export const richText9=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"For years we've had new employees participate in an orientation to gain a greater understanding of our Shamrock. This generally happens six months after an employee has been with us. New employees experience a daylong session to learn about each department, how we integrate among departments to achieve specific goals, and how we effectively work with one another. Not exactly camp, but it does bring new employees and Shamrock veterans closer together; and it gives new employees a chance to ask questions to better understand how our business works.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"We also have Fish Camp for new employees, which defines for them our Culture, Values and Corporate Philosophy. Fish Camp -- a total immersion into our culture -- is held once or twice a year, depending on the number of new employees we've hired that year. I always hear from employees how much they enjoy Fish Camp. It's fun, interactive and exciting.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"In a sense, these camp-like experiences are a form of team building, similar to our summer events, which have included my favorite: a Shamrock Family Day at the Cleveland Zoo. We've also enjoyed Behind the Fence baseball parties at Indians games, and Family Day at Swings-N-Things Family Fun Park. Such types of events bring employees and their families together for a day that includes participating in a family-friendly environment, along with the opportunity to see people we work with in a more relaxed setting.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Some companies take team building one step further and have a structured business summer camp. These camp-like environments are usually off-premise and organized to include specific business goals and objectives with clearly defined end results. I like the idea of a planned summer camp and plan to give it serious thought for the future. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Thoughtful planning for this type of event is the most essential part, and I would want input from Shamrock's management team to decide the best use of our \\\"camp time.\\\" For example, if we conducted a summer camp, it would be a good idea to decide if we want it to reward staff for a good year or if we want a program designed to overcome a specific situation, such as eliminating communication barriers between departments.\\xa0 If our goal would be to build better relationships between departments, we might plan events that include formally mixing people from various departments in groups and/or at tables during mealtimes. If this isn't developed in the planning stage, employees might naturally sit with their department colleagues and friends, which would work against our objective. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"It's also a good idea to determine if planning can be done in-house or if a professional business coach should be involved. For a simple day-away reward, in-house planning would definitely serve the purpose. However, if the retreat is more intense, it's a good idea to hire an outside consultant with years of planning skills that clearly match the desired outcomes we want to achieve.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Regardless of the objective for summer camp, I believe the retreat should be a pleasurable experience and a new way for employees to think about collaborating with one another to develop essential workplace skills such as leadership, trust, communication and personal growth. \"})}),/*#__PURE__*/e(\"p\",{children:\"\\xa0 \"}),/*#__PURE__*/a(\"div\",{style:{\"--framer-text-alignment\":\"center\"},children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText10=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"A good internship creates a classic win-win situation for everyone involved. The biggest benefit for interns is the chance to work with professionals in their field of interest. It also gives them an opportunity to decide if this is the best career choice to pursue. The employer wins, too. Most companies that hire interns say it provides them with the opportunity to select the best and brightest for summer help and maybe, future employment, while also increasing their company's community goodwill. \"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"At Shamrock, we're lucky enough to choose from the best and brightest among young people seeking an internship. Actually, it isn't luck that gets us good interns. It's the fact that we treat them well.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[\"We have one Golden Rule: \",/*#__PURE__*/e(\"em\",{children:\"Never Exploit or Neglect An Intern. \"}),\"Unhappy interns are like unhappy customers. They talk (\",/*#__PURE__*/e(\"em\",{children:\"a lot!\"}),\") about a bad experience. This will have a negative impact on hiring good interns in the future. Negative reviews from interns may even impact hiring good employees! \"]})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"We also make every attempt to set aside the time to mentor our interns, as well as provide them with an actual learning experience they can showcase on a resume.\\xa0 \"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:[\"Finally, I believe interns should be paid for their work; it makes them better and more productive temporary employees. (We generally pay summer interns. Exceptions may be high school students\",/*#__PURE__*/e(\"em\",{children:\" \"}),\"and\",/*#__PURE__*/e(\"em\",{children:\" \"}),\"students who are obtaining credit for their internship.) If payment in dollars is not an option, there are other types of compensation... see my comments below.\"]})}),/*#__PURE__*/a(\"h2\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"span\",{children:\"Here are a few more sound and simple tips for a positive internship experience:\\xa0 \"})]}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Make your intern feel like part of the team\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Emphasize the importance of your intern's work\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Give interns new and different tasks to challenge them, and provide them with just one task they can own and complete from beginning to end\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Show your intern how he or she is positively affecting the company\"})})}),/*#__PURE__*/a(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Give constant constructive feedback\"})}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{children:\"One last thing\u2026\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"In today's economy, some companies can't afford to pay interns. And because of a tight economy, many college students will accept an unpaid internship in order to gain experience that helps lead them to the job they want. Companies that only offer unpaid internships can develop a strategy to compensate student hires by offering interns an outstanding work experience. And if the work experience is worth an unpaid summer, word travels fast around a college campus. If an unpaid intern tells a friend or two how great his internship was, students will be knocking down your door for the opportunity.\"})})]});export const richText11=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"At the close of this month's blog topic about influential women, the women of Shamrock came up with their most-admired list and asked me to choose one to focus on for this week. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"First, there is Spanx's Sara Blakely, who developed Spanx women's undergarments. I'll let the women of Shamrock suggest why she's so admired. It should be noted that Ms. Blakely is the youngest self-made woman to join \",/*#__PURE__*/e(\"em\",{children:\"Forbes' \"}),\"World Billionaires list, so she's obviously worthy of admiration.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Another woman on the Shamrock most admired list is J.K. Rowling, author of the Harry Potter series. According to \",/*#__PURE__*/e(\"em\",{children:\"Wikipedia\"}),\", \\\"Rowling has led a 'rags to riches' life story, in which she progressed from living on social security to multi-millionaire status within five years.\\\" \\xa0In March 2011, \",/*#__PURE__*/e(\"em\",{children:\"Forbes\"}),\" estimated Rowling's net worth to be $1 Billion. I'm sure it's more than that by now.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Pat Summitt, however, is the woman I most admire among the three most admired by the women of Shamrock. This week, Ms Summitt, the former head coach of the University of Tennessee's women's basketball team, will receive the Presidential Medal of Freedom\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"(\"}),/*#__PURE__*/e(n,{href:\"http://en.wikipedia.org/wiki/Presidential_Medal_of_Freedom\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"wikipedia.Presidential_Medal_of_Freedom\"})})}),/*#__PURE__*/e(\"span\",{children:\") from President Obama. She led the Lady Vols to eight national titles, as well as an amazing 32 Southeastern Conference tournaments and regular season championships.\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:['In addition to that, Summitt, the \"',/*#__PURE__*/e(\"em\",{children:'winningest\"'}),\" coach in basketball history, recently announced her retirement after coaching the Lady Volunteers for 38 years. And finally, Summitt, a highly visible spokesperson for the disease, was diagnosed less than a year ago with early-onset Alzheimer's.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Of course, I admire Coach Summitt for her outstanding career wins. More so, I admire Ms Summitt as a true leader. I admire her willingness to speak so openly and courageously about her battle with Alzheimer's. And most of all, I admire her for a 38-year record of student-athletes' productivity in the classroom, including a 100 percent graduation rate for all Lady Vols. The mark of a true leader is her ability to inspire others to succeed. Coach Summitt wins that hands-down.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"My friends will tell you that I'm a self-proclaimed sports nut. Football, baseball, basketball, golf... I'm an avid fan of all. Of course, I love the games for the sheer sport of competition. But I also believe that sports teach all of us -- especially participants -- how to overcome many of the obstacles life puts on our paths. Pat Summitt was shaped by the challenge of the game. It is such challenge that helps her accept the challenges of life. She is a true hero.\"})})]});export const richText12=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"I don't tweet and I don't have a Twitter account. But I recently discussed the topic with Kasey Crabtree to learn more about who tweets on Twitter and why, since I wanted to learn more and share it on my blog. I learned from Kasey that up until last year most Twitter users were men, but now women outnumber them by 57% (\"}),/*#__PURE__*/e(n,{href:\"http://paper.li/BrandRepublic/social-media\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"http://paper.li/BrandRepublic/social-media\"})})}),/*#__PURE__*/e(\"span\",{children:\"). Kasey also said that there's a way to establish influence among people who tweet. \"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Since we at Shamrock designated the month of May to women in business, I was mostly interested to find out from Kasey who are the influential women tweeting about entrepreneurship. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Q. Kasey, how does a person who tweets become an \"influencer?\"'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"A. There are several online measurement tools. Among them is PeerIndex (\"}),/*#__PURE__*/e(n,{href:\"http://www.peerindex.com/help/scores%20ratings\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"PeerIndex\"})})}),/*#__PURE__*/e(\"span\",{children:\"), which measures people's Twitter presence in terms of impact, eminency or leadership, on a scale of 1 to 100 based on three major areas: authority, audience (number of followers), and activity. A rank of 100 is the maximum possible; a score of 90 or more puts you in the top 0.01% of the population. The average score is 19. These scores attempt to measure how other people respond to tweeters. A tweeter's rating is a function of other people's assessments and not the tweeter's own. This makes it harder for people to \\\"game\\\" the ratings. So, essentially, a Twitter influencer has some important knowledge or understanding of a topic, she tweets about it, her audience finds her, seeks out her wisdom, and often shares (retweets) it among their Twitter friends.\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Q. So, I'm curious to know, what's your score?\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"A.\\xa0 Remember, the average score is 19. My score on PeerIndex is 45, and I'd be happy to have people follow me at @kaseycrabtree on Twitter.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Q. Congratulations on that great score, Kasey! Excellent segue to my next question. Since our topic for today's post is influential women who tweet about business -- primarily women entrepreneurs -- how can we find out more on this topic?\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"A. I began by doing a Google search and found an interesting post written by Holly Reisem Hanna, a contributing writer for \",/*#__PURE__*/e(\"em\",{children:\"Forbes\"}),'. She used the PeerIndex tool and came up with an excellent list of the \"25 Most Influential Women Tweeting About Entrepreneurship.\" To be considered for Hanna\\'s list, women must have a PeerIndex score of 55 or higher, which is way above the average score of 19. ']})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Q. Did you see a theme among all 25 women?\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"A. Empowerment. Most of these women have their own blogs or online newsletters, in addition to their active Twitter account. All seek to inspire women to think about what they do best and consider how to start their own business. And, of course, all of these women are entrepreneurs who share their aspirations, as well as their frustrations. Many of the women also suggest ways to use new media to enhance business, which is a growing topic of interest for all women... and men, too. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \"})})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:'Kasey also informed me that, in total, more women are taking an entrepreneurial route in business -- and that, in general, women now dominate all forms of social media. \"That\\'s why I\\'m not surprised to see there are so many women tweeting about entrepreneurship,\" Kasey said.\\xa0 If you\\'d like to see the entire list of \"25 Most Influential Women Tweeting About Entrepreneurship,\" check it out here: '}),/*#__PURE__*/e(n,{href:\"http://www.forbes.com/sites/forbeswomanfiles/2011/08/23/25-most-influential-women-tweeting-about-entrepreneurship/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Forbes.25-most-influential-women-tweeting-about-entrepreneurship/\"})})}),/*#__PURE__*/e(\"span\",{children:\". And, one very last thing: Shamrock now tweets on Twitter, thanks to Kasey and others on the Shamrock team. You can find us on Twitter, \"}),/*#__PURE__*/e(n,{href:\"https://twitter.com/#!/shamrockcompany\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"@shamrockcompany\"})})}),/*#__PURE__*/e(\"span\",{children:\".\\xa0 \"})]})]});export const richText13=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Earlier this year I talked about work/life balance and the importance of managing the two. While it's often the woman in a two-career household with children who juggles the most tasks, all parents have to make daily home vs. work life decisions. I'm a big proponent of balance, and I realize how difficult it sometimes is for working moms. But I believe there are benefits for women who work that often outweigh the difficulties, like additional income, increased self-confidence, improved status in society and success in the workplace. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Still, for working moms both home and office jobs must get done, and sometimes a working woman's personal life combines with her professional life to throw stress levels off balance.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"So what can we do to maintain equilibrium? First, and most important, I would say to all working parents that it's important to find work in a culture that accepts and understands the need for balance. I believe Shamrock knows this. From the top down, there's a commitment to understand that for each of us, sometimes family-life will require more attention than work. As long as the job gets done, with help from colleagues and friends, we can tip that balance in favor of family when it's necessary. Other steps might include:\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"SETTING PRIORITIES\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Sometimes, like a tightrope walker, we have to practice balance before it becomes second nature. A satisfying, healthy and productive life includes work, play and love, as well as paying attention to our personal and spiritual needs, interests and values. For women, and parents in general, the need for certain flexibility in policies like extended maternity leave, working from home, part time work and career breaks may be important. And if this is important to you, investigate these choices before taking a new job.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"KNOWING YOURSELF\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I've spoken with successful women and asked them how they balance work vs. family. Many have said that they had to figure out how ambitious they are and what price they are willing to pay in order to have a home, husband, children and career. They said they had to plan carefully and learn how to manage their time to every precious minute. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"KNOWING YOUR WORKLOAD\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'These same women also said they carefully plan, delegate, use technology productively and efficiently, set goals, review their plans ruthlessly, and learn to say \"No\" if someone makes unreasonable demands.'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING... \"}),\"The life of a working parent isn't for everyone. It's hard. It can be ruthless. But the payoff can be wonderful. When friends, allies and colleagues come together to help one another, great things can be accomplished.\"]})})]});export const richText14=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"There are certain pictures of Mother's Day seared into our brains from watching TV, seeing magazine ads and hearing stories throughout our lives. Breakfast in bed for mom on Mother's Day.\\xa0 Many of us probably attempted it once or twice before realizing what a mess it is to make mom breakfast in bed.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"But that doesn't prevent me from raising a huge cup of coffee on this upcoming Mother's Day to toast every mom who works at Shamrock.\\xa0 Like most companies in recent years, Shamrock has been through a number of rough patches. But we've come out stronger than ever. It's because of the women of Shamrock, who are the bedrock of our company, that we've continued to thrive. They work here, and raise a family at home, and manage to make it look easy.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Today, women are overtaking what used to be traditional jobs performed by men, including meeting and convention planners, HR managers, education administrators, medical scientists, advertising and promotions managers.\\xa0 All of these professions have one thing in common -- people skills. I've noticed that most women work hard to cultivate the skills to survive, and to succeed, at work.\\xa0 Maybe because they had to work harder for acceptance, or maybe it's because women learn early on how to use their skills as nurturers to achieve success. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"In this business the most successful people have been women. Why? First, I would say that 50% of the women who work here have to work, whether it's to meet their personal needs or to help feed their family; so they work hard. Second, I've noticed that the women at Shamrock work harder, smarter, and are more detail-oriented than their male counterparts. Third, I've noticed that, generally, women who are moms don't bring their problems to work. They seem better able to compartmentalize their home life from their work life. Even though they are often the \\\"go-to\\\" parent at home. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Balancing home vs. work is a hard job for any working parent and I have incredible admiration for the women at Shamrock who do it with such grace and resilience. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\"\\xa0 Even before reading a recent article in \",/*#__PURE__*/e(\"em\",{children:\"Time Magazine\"}),' (March 26, 2012) \"Women, Money and Power\", I believed that today\\'s working wives and mothers deserve our admiration. The magazine story just confirmed it. It states that, \"...within a generation, a majority of wives will out earn their husbands, and that right now women contribute 44% towards family income, an increase of 5% from 1998.\\xc4\\xf9 My advice? This Mother\\'s Day, show some additional love for mom, not only because she wields a heck of a lot of power, but because she does it so well.']})})]});export const richText15=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"May, moms and flowers. Since this is the month of Mother's Day and there's an abundance of blooming flowers, these three naturally go together. As kids, we always scrounged enough money together to buy a card and flowers for mom. My kids always remember their mom on Mother's Day, and I hope this tradition continues in every household.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"But today Mother's Day is different in many homes, from single moms, to two moms, to CEO moms. Many working mothers today hold powerful and significant positions in government, business and the media. While the glass ceiling may still be visible, it's filled with cracks and holes and appears to be weakening year by year.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"One thing is clear as a bell: more and more, successful women in business are not forsaking motherhood for business success. For example, one astounding statistic that was brought to my attention is that 88% of women on the 2011 \",/*#__PURE__*/e(\"em\",{children:\"Forbes' \"}),/*#__PURE__*/e(\"strong\",{children:\"List of The World's Most Powerful Women \"}),\"are mothers with an average of 2.5 children!\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'While many women aspire to have it all: Mom, Wife, CEO of Big Business, some women choose to start their own business so they can manage a career and motherhood to meet their personal needs. If their choice is to own and manage their own business, I say, \"Go for it.\"'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/a(\"span\",{children:[\"However, I like to think that moms who work at Shamrock can have it all! At Shamrock we value and respect the needs of \",/*#__PURE__*/e(\"em\",{children:\"all\"}),\" parents who may require time away from work to be with their children or other family members. But the truth is that many large corporations are not so understanding. Susan Spencer, former general manager of the Philadelphia Eagles, raised an interesting point when she was interviewed on CBS (\"]}),/*#__PURE__*/e(n,{href:\"http://www.cbsnews.com/8301-505143_162-40244579/is-charm-the-most-powerful-business-tool-women-have/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"CBS News interview with Susan Spencer\"})})}),/*#__PURE__*/e(\"span\",{children:\"). Spencer, the first woman to manage a major sports team, said, \\\"... It's all in the numbers\uFFFD women are more likely to be discriminated against, passed over for raises and just passed over even when they're not asking for flextime and a maternity leave so they can raise a family. I think women who are raising a family are better off starting their own company than working for someone else...\\\"\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\" \\xa0The bottom line is, each of us must decide how to balance work and family life. Regardless of whether we're moms, dads, single or married, our success comes not just from our job away from home, but from the joy and pleasure we achieve in our time away from our job.\"]})})]});export const richText16=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"div\",{style:{\"--framer-text-alignment\":\"center\"},children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"It was bound to happen. I just read that some employers are asking employees for their social media passwords. Of course, this has ripped open legislator arguments on both sides of the fence. I heard it's Bill, H.R. 3309, would prevent employers from demanding workers' social networking usernames and passwords \",/*#__PURE__*/e(\"em\",{children:\" \"}),\" and would have allowed the FCC to act on behalf of employees and their privacy. It was unceremoniously shot down in even hit some regional courts. I read about this in a post on \",/*#__PURE__*/e(\"em\",{children:\"The Atlantic\"}),\" website (\",/*#__PURE__*/e(n,{href:\"http://www.blogger.com/Users/Marilyn/Desktop/Is%20Your%20Facebook%20Password%20Like%20Your%20Mail,%20House%20Key,%20or%20Drug%20Test%20%20-%20Megan%20Garber%20-%20Technology%20-%20The%20Atlantic.htm\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Your Facebook Page\"})}),\").\\xa0The post said that a proposed the House. The upshot? Right now, any employer can ask any employee for his or her social media passwords.\"]}),/*#__PURE__*/a(\"div\",{children:[\"Fortunately, the practice of employers asking for social networking passwords is not widespread. But it does raise the question, \",/*#__PURE__*/e(\"em\",{children:'\"How private is your social media information, and should you retain the right to this privacy?\" '}),\"I've heard both sides of the issue.\"]}),/*#__PURE__*/a(\"div\",{children:[\"On one side, there's the ACLU. They compare requesting passwords to opening someone else's mail. An ACLU spokesperson said, \\\"You'd be appalled if your employer insisted on opening up your postal mail to see if there was anything of interest inside... it's equally out of bounds for an employer to go on a fishing expedition through a person's private social media account.\\\" \",/*#__PURE__*/e(\"em\",{children:\"Good point, right?\"})]}),/*#__PURE__*/a(\"div\",{children:[\"On the other side, the argument is that employers are within their rights to require drug tests and personality tests of their employees (I agree with this; it protects the safety of all employees). The argument goes on to suggest that \",/*#__PURE__*/e(\"em\",{children:\" \"}),\" just as students have a reduced expectation of privacy while they're at school \",/*#__PURE__*/e(\"em\",{children:\" \"}),\" employees have a reduced expectation of privacy while they're at work. Yes; to some degree. \",/*#__PURE__*/e(\"em\",{children:\"But, how far can employers go?\"})]}),/*#__PURE__*/e(\"div\",{children:\"I've always felt that, as individuals, we have our right to self-expression, and we'll seek employment where we feel comfortable with people who seem like us. That said, I believe that, as adults, we have an obligation to think before we post anything that may embarrass us or those close to us. In that way, if we're obligated (for reasons of national or local security, or for the protection of our business) to divulge our social media passwords, we'll feel comfortable with the outcome.\"}),/*#__PURE__*/a(\"div\",{children:[\"It seems that many people feel the same as I do about this issue. A recent (Feb. 27, 2012) Pew Study: \",/*#__PURE__*/e(\"em\",{children:\"Social Media Users Active in Protecting Privacy\"}),\", found that users are more active in managing their social media accounts. Compared to 2009, a higher percentage of users deleted people from their \\xc4\\xfafriends\\xc4\\xf9 lists, deleted comments made by others on their profile, and removed their names from photos in which they were tagged.\"]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"\\xa0\"}),\"A note about \",/*#__PURE__*/e(\"em\",{children:\"data mining\"}),\": Be careful. Facebook has been accused of \",/*#__PURE__*/e(\"em\",{children:\"data mining\"}),\", which \",/*#__PURE__*/e(\"em\",{children:\"Wikipedia\"}),\" says is \\\"analyzing data from different perspectives and summarizing it into useful information that can be used to increase revenue, cuts costs, or both.\\\" Many believe this is an infringement on their privacy too. Facebook's revised privacy policy does offer users tools to prevent third-party websites from getting personal information. But, it's up to the user to apply these privacy settings. The information to protect your identity is out there, and it seems that more of us are using it. \",/*#__PURE__*/e(\"em\",{children:\"Have you ever changed your Facebook page for security reasons? If so, why? \"})]}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"})]});export const richText17=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"A recent \",/*#__PURE__*/e(\"em\",{children:\"Google\"}),\" search suggests that nearly half (46%) of American adults are smartphone owners (as of February 2012). That's an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. And healthcare providers are taking notice of this increasing trend for smartphones. One healthcare app for smartphone users is called a \",/*#__PURE__*/e(\"em\",{children:\"Mobile Healthcare Card Web\"}),\" \",/*#__PURE__*/e(\"em\",{children:\"Services App\"}),\". This easy-to-use app will make carrying insurance ID in your wallet or purse obsolete.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Remember when healthcare insurance providers would send a plastic or paper card? The card went into a user's wallet or purse, ready to be handed over when a healthcare provider requested it. That's if it didn't get lost somewhere between wallet and healthcare provider. (Did you ever lose your insurance card and frantically search for it before an appointment with your healthcare provider?)\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"With this new app, it's impossible to lose your card and it's easy to present it to your healthcare provider. All the app user has to do is whip out his or her smartphone, click the healthcare card app with insurance information, and email or fax it to the healthcare provider.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\" Healthcare delivery is complex. With mobile technology, delivery of healthcare insurance information doesn't have to be complicated. If you or one of your clients may be interested in new ideas for mobile delivery of healthcare information, give Shamrock a call. \"]})})]});export const richText18=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"\\\"...If you drive a car, I'll tax the street,\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"If you try to sit, I'll tax your seat.\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"em\",{children:\"If you get too cold, I'll tax the heat...\\\"\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Taxman, The Beatles\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"This being pay-the-taxman-week, you might be interested to learn how some municipalities are making it easier for residents to pay utility bills and residential taxes   and to be happier about paying them, too. You heard right. If there's a quicker, easier way and a system for checks and balances to ensure the bills have been properly processed, everyone   the municipal system and the people they serve   \",/*#__PURE__*/e(\"em\",{children:\"will be happier. \"})]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"A few years ago, a smart strategic Shamrock team and I developed \",/*#__PURE__*/e(\"em\",{children:\"UBill Advance\"}),\". We came to realize that, with an increase usage of everyday technology, customers expect more options in bill payment. The good news is \",/*#__PURE__*/e(\"em\",{children:\"UBill Advance\"}),\" offers a variety of bill-paying options. It can handle credit card or electronic funds transfer debits (commonly known as e-checks), and an extended range of payment services. These services include the ability for customers to make payments without registering and to schedule future payments automatically. Consumers can choose to print their bill, view archived copies of previous bills, and pay the bill electronically.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/a(\"span\",{children:[\"Services such as \",/*#__PURE__*/e(\"em\",{children:\"UBill Advance\"}),\" pay off handsomely for municipalities, hospitals, utility companies and lending institutions. For example, Aspen Marketing Services, working in conjunction with Fiserv and Qwest Communications, conducted a study (\"]}),/*#__PURE__*/e(n,{href:\"http://www.checkfreecorp.fiserv.com/assets/files/WP_QwestStudy-EBP-0809.pdf\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"impact of e-bill payment\"})})}),/*#__PURE__*/e(\"span\",{children:\") and found that a bill-paying system can result in lower customer turnover of between 15 and 25% as well as a significant lowering cost of delivering bills.\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Some aspects of UBill (\"}),/*#__PURE__*/e(n,{href:\"http://www.ubilladvance.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"http://www.ubilladvance.com/\"})})}),/*#__PURE__*/e(\"span\",{children:\") include: \"})]}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Customized statements at a fraction of the cost\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Management and tracking of customer payments\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"The capability to bill via print and mail or Internet\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Improved revenue cycles\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"A greater return on investment\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Collection of payments quicker\"})})})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\" Taxes, community services and bill paying are inevitable. An easier way to do so, while not priceless, makes the process much less painful.\"]})})]});export const richText19=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I'm not the wise man of direct marketing, but I know some pretty smart people at Shamrock who can offer some sound advice. For example, I've learned that while new marketing techniques such as social media, QR codes and mobile may be new and exciting, direct marketing is the granddaddy that still draws a huge percentage of cold cash for marketers. Direct marketing continues to be a smart strategy for targeting a specific audience and learning more about those interested in your product/service. I've also learned that it's the marketer's responsibility to guard the security of the recipients' personally identifiable information and to provide secure transactions. So, I guess the operative word is \\\"smart.\\\"\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Several good people at Shamrock sent me to the Direct Marketing Association (DMA) website. I'd say it's a smart move to take advantage of DMA's advice. The DMA site explains how marketers can be vigilant about protecting consumers' security online and they offer clear guidelines. Here are just some of the sound direct marketing practices offered by DMA. Check their website for more (\"}),/*#__PURE__*/e(n,{href:\"http://www.the-dma.org/guidelines/informationsecurity.shtml\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Security Guidelines\"})})}),/*#__PURE__*/e(\"span\",{children:\"):\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Establish information security policies and practices to assure uninterrupted security of information systems.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Create and implement staff policies, procedures, training and responsiveness measures to protect personally identifiable information handled in the everyday performance of duties.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Employ/Reassess protective physical safeguards and technological measures to support information security policies.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{children:\"Inform all associates and providers that handle personal information of their responsibility to ensure that their practices maintain security consistent with your information security policies.\"})})})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Direct marketing is so powerful because it provides the ability to make a campaign personal, relevant and timely. And Personalized URLs (pURLs) enhance this power of direct marketing. A pURL is a personalized web address (such as www.mysite.com/johnsmith) that directs the recipient to a landing page. PURLs can neatly merge an email or printed communication with a fully personalized online customer experience.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"While pURLs are a great direct marketing resource, as marketers we have make sure they're safe\uFFFD from hackers and other online intruders. Online safety becomes an important issue when pURLs are included in offline formats like postcards or other types of mail. On one hand, the pURL address must be easy for the recipient to type correctly, but it's important to prevent others from easily working out the recipient's pURL address and accessing personal data. There are steps marketers can follow to reduce the risk of a customer's data falling into the wrong hands. (At Shamrock, we follow a whole list of to-do's when we set up direct marketing security for customers.) The first and most important step is to get a security certificate. Secondly, keep customer-updated details in a separate database that can be checked and cleaned before being overwritten to your main database. A third obvious, but critical step, is to make sure each customer's pURL is unique to that customer. I've been told that accidents happen, so it's always best to double-check.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\" \\xa0It's safe to say that, as direct marketing has become more accessible online, the number of hackers and phishing expeditions has grown too. Think about the measures you're taking to protect the identity of your online direct marketing customers. Are they as safe as possible? If you're wondering, call us and speak with one of our pros.\"]})})]});export const richText20=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I like money. The smelly, dirty, green stuff that you put into your wallet every morning before leaving the house. Plastic also has a special place in my well used wallet.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"But today, more and more people are making mobile payments (often called \",/*#__PURE__*/e(\"em\",{children:\"virtual wallets\"}),\" by in-the-know smartphone users). Mobile payment is an alternative to carrying cash for simple things, such as a cup of coffee, to more expensive items, such as concert tickets. Instead of paying with cash, check or credit cards, a consumer can use a smartphone to pay for a wide range of services and goods. According to recent studies, mobile payments are expected to reach more than $600 billion globally by 2013, which will double the current estimate of more than $300 billion. So, is cash dead? \"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"According to a recent blog post on Bankrate.com (\"}),/*#__PURE__*/e(n,{href:\"http://www.bankrate.com/finance/personal-finance/mobile-payments-by-smart-phone-still-dicey.aspx\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 255)\"},children:\"mobile payments by smartphone still dicey\"})})}),/*#__PURE__*/e(\"span\",{children:'), \"Store scanners can read payment data on your smartphone, but the market is learning as it goes. So, early adopters need extra layers of safety when downloading mobile payment apps of stores.\"'})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'But, there are success stories out there; otherwise this phenomenal growth would not be taking place. One great success story is Starbucks. Howard Schultz, president and CEO of Starbucks, claims that his company is \"...the number one company not in the U.S. but in the world in terms of mobile payment, transactions and dollars.\\xc4\\xf9 In December 2011, Starbucks revealed that it has had 26 million mobile transactions since the launch of its mobile payment program in January 2011. Starbucks reported total net revenues increased in the last quarter of 2011 by 16% to a record $3.4 billion.'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"There are three good reasons for Starbucks success, according to a senior analyst with Forrester Research:\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"1.\\xa0 Coffee is a frequently purchased item and customers are typically looking to get in and out of a store quickly.\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"2.\\xa0 Starbucks owns the point-of-sale terminals in its locations, making the transaction a closed loop. This also enables Starbucks to easily make changes.\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"3.\\xa0 Starbucks has a close relationship with many consumers who are members of its loyalty program.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Other transactions within the same model as Starbucks, such as mass transit, entertainment venues and national grocery chains will see similar success. And while wariness on the part of businesses and consumers alike will likely fade away, it's still good to be cautious in exploring mobile payments.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"}),\" \"]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Marketing in this new \",/*#__PURE__*/e(\"em\",{children:\"virtual\"}),\" era has its virtues and its vices. My advice to businesses entering into mobile payment is to test, test, test, before going public. Make sure the mobile payment app you provide for customers is safe, secure and well-encrypted.\"]})})]});export const richText21=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"For those of you who may have heard about foursquare, but don't know what it is, let me tell you simply that foursquare is great. \\xa0Foursquare started slowly in 2009. By February 21, 2011 there were \",/*#__PURE__*/e(\"em\",{children:\"7 million\"}),\" foursquare users and by the end of 2011 that number reached \",/*#__PURE__*/e(\"em\",{children:\"15 million worldwide users\"}),\". (Geek Note: On August 8, 2011 President Barack Obama joined foursquare, with the intention that the staff at the White House would use the service to post tips from places the President has visited.)\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Here\\'s a quick overview: foursquare is a location-based social networking app, mainly used by people who have a smartphone. Participating customers \"check-in\" at local venues (often restaurants, coffee shops, concerts, even stores) using a foursquare app to select from a list of nearby locations. Each check-in awards the participant points and sometimes badges. Badges are fun to acquire and reflect the type of venues patrons frequently visit. For example, there is the barista badge, acquired after a patron has visited several different coffee shops. Participants can also add tips and recommendations related to the businesses they visit.'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Foursquare is a great marketing device and it's also fun for the participating customer. Actually, foursquare has come to be regarded as cool: a quick way to find the places where the hip hang out. \"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"(By the way, I'd suggest if you have a business and you want to use foursquare, have a foursquare manager responsible to start your page and make sure it's working well.) \\xa0\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"The technique is simple. The participating customer, generally someone with a smartphone, downloads a foursquare app and finds your business based upon a GPS locator. If you offer a good promotion, you're in! For example, you're a local restaurant. You set up a special foursquare deal so that every third check-in gives the participating customer a free appetizer. \",/*#__PURE__*/e(\"em\",{children:\"People\"}),\" who participate most with your business can become a 'mayor' at your establishment. If the business wishes to do so, a 'mayor' may be offered benefits that are somewhat like a loyalty program.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Another bonus for business owners other than generating additional income\uFFFD when someone checks into your establishment on foursquare\uFFFD he or she is providing you with free advertising, and perhaps generating more business for you when he or she invites friends to come and join the fun at your venue! Participants may even send their foursquare location to \",/*#__PURE__*/e(\"em\",{children:\"Facebook\"}),\" or \",/*#__PURE__*/e(\"em\",{children:\"Twitter\"}),\" to further spread the word.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Foursquare has generated a lot of street credibility since Amex hooked up with it for a second holiday season in 2011 (\"}),/*#__PURE__*/e(n,{href:\"https://foursquare.com/americanexpress\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"foursquare+Amex\"})})}),/*#__PURE__*/a(\"span\",{children:[\"). Thanks to foursquare + Amex's \\xc4\\xfaSpend $25, get $25 Small Business Saturday in 2011\\xc4\\xf9, Thanksgiving shoppers around the country bought gifts, had restaurant meals and supported local businesses without putting a dent in their wallets. Despite some glitches, the promotion generated more than 2.75M \\xc4\\xfa\",/*#__PURE__*/e(\"em\",{children:\"Likes\\xc4\\xf9\"}),\" on Amex's \",/*#__PURE__*/e(\"em\",{children:\"Facebook\"}),\" Fan Page. \"]})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"For us at Shamrock, developing a foursquare plan is simple. If you would like to try foursquare, but you're not sure, give us a call at Shamrock. We can help you develop a sound marketing strategy around foursquare\uFFFD One designed to generate new business for you.\"})})]});export const richText22=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website   which is a bit different from a computer-based website. Today, consumers don't have to carry their laptops to find the latest news, driving directions or brand information anymore. They can access anything from a smart phone.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I also read that mobile search engine result pages are different than the normal desktop results. Seems we need a mobile website to capture these results to help our business. Have a look below for a couple of tips to think about: \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Five Reasons Why Your Business Needs a Mobile Website\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"1. Mobile Crosses All Boundaries\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"It's universal but it's also local. Mobile is the current hotspot for getting your business noticed. More than ever before, people are using their smart phones or tablets to access information on the web. Capitalizing on this growing market is important for future success.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"2. Mobile Search is Surging\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"It's one of the fastest growing online resources. The world's biggest search engines are heavily invested in mobile, because that's where the action is. The best way for your business to be found is to be listed in top search engines \",/*#__PURE__*/e(\"em\",{children:\"and \"}),\"have a fully optimized site that is user friendly. Besides adapting to the smaller screen of a mobile phone, mobile sites are also easier to navigate using a touch or keypad and provide direct access to the information that a customer is more likely to need while on the go.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"3. Mobile is Of-the-Moment\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Besides searching for vacation spots, restaurants and sporting events, social networking is contributing to the sudden expansion of mobile. Social sites like \"}),/*#__PURE__*/e(n,{href:\"http://www.facebook.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Facebook\"})})}),/*#__PURE__*/e(\"span\",{children:\" and \"}),/*#__PURE__*/e(n,{href:\"http://www.twitter.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Twitter\"})})}),/*#__PURE__*/a(\"span\",{children:[\" make mobile devices fun and functional, and review sites like \",/*#__PURE__*/e(\"em\",{children:\"Yelp\"}),\" add an immediacy to smart phone usage. Businesses that capitalize on these resources with a mobile optimized site have a leg up on the competition.\"]})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"4. Mobile is Shopping\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Mobile devices have changed the way consumers shop. Besides getting real-time price comparisons from multiple online retailers, mobile can provide consumers access to special deals through coupon sites like \"}),/*#__PURE__*/e(n,{href:\"http://www.groupon.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Groupon\"})})}),/*#__PURE__*/e(\"span\",{children:\" or \"}),/*#__PURE__*/e(n,{href:\"http://www.livingsocial.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Living Social\"})})}),/*#__PURE__*/e(\"span\",{children:\". They also drive foot traffic through special, time-sensitive deals. With a mobile-ready website, your business can leverage this growing, quickly expanding shopping channel.\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"5. Mobile is Local\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"If your business thrives on local foot traffic, a mobile website can help engage residents with search maps and directories that make it easy for them to find you. \"}),/*#__PURE__*/e(n,{href:\"http://maps.google.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Google Maps\"})})}),/*#__PURE__*/e(\"span\",{children:\" and other local directories can quickly bring up your location, contact and address. All these tools are enhanced with a mobile website that turns traffic into customers. \\xa0\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Obviously, I've just scratched the surface to get you thinking about a mobile website. While it's not brain surgery, a mobile website does require some expertise to help you get the biggest bang for your buck. If you'd like more information, give us a call and we'll help you work your way through setting up a useful mobile website that meets your specific needs.\"})})]});export const richText23=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Should you QR? Heck, yes! QR, or Quick Response Code, started as a shipping and tracking device and has now taken the mobile marketing world by storm. I asked Shamrock's in-house mobile Guru, and here's why:\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"What's a QR Code?\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Worldwide, in 2011 QR code usage increased 20%, making it a pretty big deal. Used cleverly by many large companies for entertainment and product/loyalty marketing, many of these applications target mobile phone users   primarily smart phone users. Just to give you an idea of how QR codes may explode   smart phone growth was almost 50% in 2011, which increases the capabilities to use QR codes dramatically! \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Does it Work?\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"First, the mobile user finds a QR code application in order to scan a QR code onto a smart phone, which the user then takes a specific action as a result of. Or users can generate and print their own QR codes for others to scan and make use of by visiting one of several pay or free QR code-generating sites or applications. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"QR codes can be found in magazines, on signs, on buses, on business cards, or on almost any object which users might want more information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the mobile phone's browser. This gives them the opportunity to learn more about a product, receive a QR code Only discount, enter a contest, or do many other marketing-oriented tasks.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Are Some Cool QR Code Promotions?\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"They can be as simple as a local restaurant offering its chef-endorsed recipe of the week or something Shamrock recently did for a client. We included a QR code in the client's literature so that customers could dig down, right on their smart phone, for How To instructions on product installations.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"One of the best usages of QR code I recall includes a 2011 holiday promo from JC Penney. This holiday season, the clothing retailer gave consumers the option of sending personalized holiday greetings to loved ones. Once an item was purchased, users were able to scan the QR code, record up to 60 seconds of voice, and then attach the QR code to the gift, making the gift that much more special. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The JC Penney usage of a QR code is a good example because it contains all the elements of a good campaign: it was fun; it was timely; it was interactive; it was creative   and it helped move the needle on JC Penney's overall strategy of positioning itself as a forward-thinking, contemporary retailer. If you'd like to see other examples of good QR code marketing, check us out on Facebook. This week we're talking about the best ways to use QR codes.\"})})]});export const richText24=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Anyone who's worked in sales or marketing has heard about the KIS theory (Keep It Simple). And if you've been around a mobile phone lately you're familiar with SMS (Short Message Service), which, in non-marketing language, is texting. Combine KIS and SMS and you have a good strategy to pop into your marketing toolbox. I would suggest you do a little research first, and think about how text messaging fits into the larger picture of your overall marketing strategy. This way you can be sure your SMS promotion is a real success instead of a flat afterthought. (Of course, we'd be happy to chat with you, since Shamrock has developed a comprehensive \"}),/*#__PURE__*/e(n,{href:\"https://shamrockcompanies.net/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"mobile solution\"})})}),/*#__PURE__*/e(\"span\",{children:\"\\xa0\\xa0that can be customized to your needs.) Here are a few text marketing tips to think about:\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Real Men Opt-In - \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"In all age groups from 17 to 55+, men outnumber women when it comes to opting into an SMS promotion. Probably because it's delivered right to our phone, and all we have to do is say \\\"OK\\\" (opt-in) to receive future promotions. The only age group where it's a close race between the sexes is in the age category 25-34 (here, both men and women opt-in at an average of 57 to 58%). But if you want an SMS campaign targeted to women, do your homework, and chances are good they'll respond too.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Make It Worth My Time -\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Make the message short and the promo easy to get (KIS!), so the person receiving the message wants to opt-in. Oh, don't forget that people pay for texts so your text should offer immediate gratification and good value. And don't over-message! Too much of a good thing will easily turn off your audience.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Use KIS for SMS -\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Keep it quick and simple. One of the most successful text messaging campaigns I've heard about involves a pizza shop. The owner asks customers to opt-in to his text message with a great discount coupon. When business is slow he sends a message to his existing opt-in customers, offering a 2-for-1 deal during lunch. He reports an increase in profits by 20% and he's cut advertising by 50%. Not bad!\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Spread the Message -\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Like any good marketing strategy, it's important to reach people through all media. Let your audience know that there's a really special SMS promotion going on through e-mail, social media, traditional advertising and whatever else you generally use to get the word out. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Marketing, even a new opportunity like SMS, is not brain surgery. But, to be successful, it should be well planned and well executed. And asking for professional help may help you get started. If you're interested, give us a call.\"})})]});export const richText25=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The amount of online research and blogs about marketing to Boomers, Gen X and Gen Y is overwhelming. Yet, some marketers seem to understand how to talk the generational talk, and others just don't. While I'm not an expert on generational marketing, my business is marketing, so I've thought about, and read a lot about generational marketing. Here's my take on who does it well.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:'Boomers want to be \"Forever Young\"'})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"If you're talking to Boomers your message should be ageless. I think Viagra and Cialis get the message. Their ads always use youthful-looking, energetic people who seem to be enjoying life. Another good example is Apple. They do a good job with their advertising. It's ageless. It's about a lifestyle and a state of mind. Apple's advertising speaks to Boomers --not down to them, or up to them, but directly to them. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"Gen X wants it straight - no hype \"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"My observation of the Gen X crowd, and from what I know of my family who are Gen X'ers, is they tend to research a lot while they're shopping online. They read reviews and visit more opinion sites than Boomers. From what I see, Gen X'ers are turned off by ad hype, overstatement and they keep a constant lookout for hypocrisy and self-importance. That's why advertisers who use self-mockery appeal to them. \\xa0In my opinion, web sites like Amazon and Zappos lead the pack for online marketing to Gen X. Both sites meet their needs for thoughtfulness about spending money and ease of access to what they're searching for.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"If you're talking to Gen X, I suggest using social media as part of your marketing strategy. Marketing people I've talked with suggest a couple of tactics: Ramp up your presence on Yelp and other opinion web sites, and also use keyword search engine advertising.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Gen Y loves blogging \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"and\"})}),/*#__PURE__*/e(\"strong\",{children:\" bloggers\"})]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"The new mommy bloggers are Gen Y. (One of my Gen Y colleagues told me \",/*#__PURE__*/e(\"em\",{children:\"The Parents Network\"}),' mentioned that 68 percent of all births are to Gen Y moms!) \\xa0I\\'m sure that every PR and interactive agency wants to reach the mommy bloggers. Gen Y is all about listening to \"influencers\", and the most influential people for this generation are bloggers. (Marketers can find Gen Y bloggers on two networks: ',/*#__PURE__*/e(\"em\",{children:\"Brazen Careerist\"}),\" and \",/*#__PURE__*/e(\"em\",{children:\"20 Something Bloggers\"}),\".)\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"If you're talking to Gen Y, I'd also suggest spending a good portion of your ad budget on mobile. Gen Y never leaves home without a cell phone. According to \",/*#__PURE__*/e(\"em\",{children:\"Ad Age\"}),\", \\xc4\\xfaOne-quarter of Facebook's 400 million users access the site through mobile devices and this set is twice as active than non-mobile users.\\xc4\\xf9 As geo-gaming apps like Foursquare and Gowalla take off, I expect we'll see more opportunities to advertise to Gen Y on-the-go. As for who markets well to Gen Y? That's what I'd like you to tell me! Given the fact that Gen Y is strongly attached to mobile apps and bloggers, are marketers doing a good job reaching them now?\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"As marketers, it's up to us to try to stay on track with the lightening speed of advancement. Read blogs. Download apps. Keep on talking to people of different generations and find out what advertising they respond to. Hire young people and know what makes them tick. If not, you're risking oblivion for your products and services.\"})})]});export const richText26=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:\"After a nice Valentine dinner with my wife, my mind wandered back to business. Occupational hazard, I guess. I began thinking about earlier Valentine's days, when I was just beginning my career and dinner out on this holiday was a special treat we saved for. \"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:\"That led me to think about how I started in business, certain people who helped shape my career, and those in business I admire today. \"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:'One of my present idols is Phil Knight who, with Bill Bowerman, founded Nike in 1978. By 1980 -- a mere two years -- Nike attained a 50% market share in the U.S. athletic shoe market. According to Phil Knight, the company\\'s growth was due largely to \"word-of-foot.\"\\xa0 Knight always had a way with words.'})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/a(\"span\",{children:['In 1988, Knight had the common sense to approve the iconic slogan \"Just Do It\", which was chosen by ',/*#__PURE__*/e(\"em\",{children:\"Advertising Age\"}),\" as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Pretty impressive for a company that's less than half a century old. And that \",/*#__PURE__*/e(\"em\",{children:\"Swoosh\"}),\"! Recognized the world over.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Knight knew how to empower people to think outside the box (i.e., \"Just Do It\") and I admire him for that. I like to use the tool of empowerment with my people. Instead of \"Just Do It\", I tell them to \"Just Figure It Out.\" Perhaps not as lyrical, but the meaning is the same: The power is within you.'})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"However, the most lasting idol in my life will always be my dad. I admired his work ethic then, and I still do now. He worked for Lincoln Electric, a company driven to excel by providing incentives to people who were paid by the number of items they produced. Back in the day, it was called piecework. Everyone worked under the assumption that the more you produced, the more you were paid. Today we call it \\xa0incentive. In their 118-year history, Lincoln Electric never had a layoff. Not many companies can say that today. Under Lincoln's incentive-to-work model, Dad was able to provide nicely for our large family.\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Part of Shamrock has been built by the lessons I learned from Dad and part continues to be motivated by my admiration for corporate leaders like Phil Knight. Give employees a challenge and they will live up to it -- and more. Empower employees to think outside the box and they will do more than ever imagined.\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I think people are motivated by challenges and incentives; it's in the human spirit. Others may not agree. Beginning this month, we'll see, because we're introducing a new incentive program for employees. It challenges them to achieve their personal best. They're not competing with one another. Their only competition is themselves. My guess is that they'll all be winners.\\xa0 \"})})]});export const richText27=/*#__PURE__*/e(t.Fragment,{children:/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"As an entrepreneur and part of the Boomer generation, the One Big Thing that drives me is fear of failure. I'd like to think that's what drives any successful business person. But I've learned that's not necessarily true for Generation X (30 to 40-something years old) and Generation Y (20s and 30s).\\xa0 \"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"Today's workplace is made up of people from different generations with different ideologies and concepts about workplace success. Sometimes we don't realize the differences between Boomers, Generation X and Generation Y until faced with this core issue: in order for our business to survive, we need to hire younger employees to replace those preparing to retire. We must learn that we all can work together and benefit from the impact of other generations in the workplace. The Boomer generation can learn a lot about new technology from our younger counterparts and Generations X and Y coworkers can embrace the experience and commitment of the preceding generation.\"}),\"  \",/*#__PURE__*/e(\"span\",{children:\"In our competitive economy, it's important for us to understand how others are motivated at work, so that we can work well together. Here's a synopsis I'd like to share with you about generational differences/similarities. It's from a company called Cesson (\"}),/*#__PURE__*/e(n,{href:\"http://www.cesson.com/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"www.CESSON.com\"})})}),/*#__PURE__*/e(\"span\",{children:\"), and it provides information about the unique needs of generations in the workplace:\"}),\" \",/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What Boomers Want -- \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Live to Work\"'})})]}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Acknowledgement of their value; respect for their skills and knowledge\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Flexible goals and guidelines\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Accommodating scheduling, benefits and technology training\"}),\" \",/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What Generation X Wants -- \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Work to Live\"'})})]}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Freedom to complete tasks at own discretion while following guidelines\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Praise for jobs well done (an honest appraisal)\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Growth opportunities\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Reward with training and increased responsibility\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Fun at work and a healthy work/life balance\"}),\" \",/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What Generation Y Wants -- \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Live, and Then Work\"'})})]}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Access to technology, a teamwork environment, jobs that allow multi-tasking; \"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Tasks that are challenging and rewarding\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Desire to be respected for their level of education\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Eager to learn and be consulted in decision-making\"}),\" \",/*#__PURE__*/e(\"span\",{children:\"-- Structure, supervision and immediate gratification and feedback\"}),\"  \",/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})}),\" \",/*#__PURE__*/e(\"span\",{children:\"Perhaps we're not so different after all.\\xa0 To maintain our competitive spirit, we all have to adapt to a youthful way of thinking and the new advances in technology, so that we may better understand our customer. We need to learn from and depend on one another's differences -- and similarities -- to gain advantages that lead to our mutual success.\\xa0 \"}),\" \"]})});export const richText28=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Look, I get it. I understand the value of new technology in our lives, but, like my peers, I want proof that it lends value to my life. I'm not out there IM'ing or texting friends for the heck of it. I don't connect with friends on Facebook or Twitter. But I will send a text message or email message from my phone when my laptop's squirreled away under twenty shirts in my suitcase. In fact, I couldn't survive in today's world if I didn't have a laptop or my iPhone. So, when new technology helps me get my business done more quickly, I'll use it like a pro. But, I won't spend hours with my phone, playing games or texting BFF's. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Generally, I am a product of my generation.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"Like many baby boomers, I fall right into the category, as outlined by a recent study conducted by the Pew Research (\"}),/*#__PURE__*/e(n,{href:\"http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx\"})})}),/*#__PURE__*/e(\"span\",{children:\"). In February, 2011, the study, about generations and their gadgets, concluded that the younger the generation the more they use technology. I knew that. I can walk around our office and see how just a few years can make a difference in the way people use new technology.\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Like my baby boom friends, I generally use my cell phone to make calls. I'll also text or email if it will get the job done efficiently. But, Generation Y (born between 1977 and 1993) is more likely than I to use the phone for a variety of purposes\uFFFD taking photos, texting, accessing the internet, playing music etc.\\xa0 \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Other interesting facts from the research? Younger people are much more likely to own laptops and other portable devices like iPads, than their older counterparts. Same for mp3 players and game consoles. Not so surprising.\\xa0 However, I found this statistic interesting: there's little difference between generations regarding ownership of an e-Book reader. It's good to know that reading's not yet dead. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"As a business man, my take away from this survey is, regardless of your age, if you come in contact with people from various generations (and who doesn't), it's important to know their preference for communicating so that you can correspond with them comfortably. Thus, the bottom line: it's time for all business people to know everything they can about new technology... and learn how to use it to its best advantage.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:'This cartoon nicely sums up the concluding remarks in the Pew Research survey: \"Baby Boomers want to master technology, Generation X enjoys using technology and Generation Y employs it.\" \\xa0\\xa0'}),\" \"]}),/*#__PURE__*/a(\"div\",{style:{\"--framer-text-alignment\":\"center\"},children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:\"\\xa0\"})})]});export const richText29=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"I'm a big proponent of a positive work/life balance. When I got married I was also carving out the future of my career. One of the things my wife and I agreed upon was that we would always take time to enhance our personal life together and balance it with our work life. We agreed to have dinner together every evening, and when kids came along, they became part of the nightly ritual of the family dinner and, as the kids \\xa0grew older, we shared in their sports and other extra-curricular activities. We still maintain a balance to ensure our personal life is equal to the time spent with work, even if it means working after hours at my home office so that the family can spend some dinner and after dinner time together. I learned, early on, that our personal lives can be a great way to relieve the stressors in our work life. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"That's not to say I don't think work can -- and should -- be fun. The culture at Shamrock is to try not to take the stressors of the work day too seriously. After all, we're not in the business of curing cancer. We're trying to help people market and sell their products more successfully. It's work that's enjoyable, enriching and, at times, very rewarding.\\xa0 Doing a good job at work is serious, but we can certainly approach our day with a sense of enjoyment, and at times, even wonderment.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"As I've often said, I think of employees as family, and we care about them as family. That's why, over the years, we've developed a culture at Shamrock that helps make coming to work pleasurable. Among the things we do to stay in touch are monthly meetings that include all Shamrock employees. Our culture club includes employee volunteers from every department, who help us to define the culture we want to instill in the workplace family. And, like a family, everyone has the freedom to express his or her opinion and make suggestions.\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The last few years have been difficult for anyone in business. Some days work wasn't as much fun as I'd like it to be. But we've managed to overcome the worst days and I see far brighter days ahead. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"ONE LAST THING...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Part of staying close with my work family (which includes employees, customers and vendors) has always been to ask questions for an open dialogue. It's part of staying in touch with one another and finding out what issues are important. This week, I have a question for you: \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"How do you manage your work and life in order to keep a sense of balance that\\'s comfortable for you?\"'})})]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"11px\"},children:\"I look forward to your answers. We'll choose the best answer, post it, and the winner will be invited to talk with me about his or her personal and professional plans over a private lunch. I look forward to hearing from you!\"}),/*#__PURE__*/e(\"span\",{children:\"\\xa0 \"})]})]});export const richText30=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Winning in business today is the game of three: \"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"1.\\xa0 Using social media as part of your communication tool box\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"2.\\xa0 Incorporating new technology into the equation\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"3. \\xa0Making sure your business is up to speed and that you understand how to best use 1 and 2\"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"In some ways, it's a tougher game. Just learning all the right social media moves and what tech tools will help keep your business floating above the near drowning overflow seems like a job in and of itself. But the good news is that now there is so much more access to information, which helps make the job easier. \"})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/a(\"span\",{children:[\"I'd like to share an article I found online the other day. It discusses how emerging technologies can help businesses gain greater insight \",/*#__PURE__*/e(\"em\",{children:\"and\"}),\" new customers (\"]}),/*#__PURE__*/e(n,{href:\"http://www.enterpriseirregulars.com/44945/emerging-tech-trends-that-will-impact-social-business-in-2012/\",motionChild:!0,nodeId:\"ldRQr7jA1\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"span\",{children:\"Emerging Tech Trends\"})})}),/*#__PURE__*/e(\"span\",{children:\"). The article cites several trends that will quickly impact how we do business, including social, next-gen mobile, cloud, consumerization, and big data. I'd like to focus on smart mobility and HTML 5, discussed in this worthwhile post, since we're presently considering these two for customers. \"})]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Mobile phone apps as an enterprise tool are quite common today. But you may be surprised to hear that up to 96% of enterprise tablet activations in 2011 were iPads.\\xa0 And that\\'s just the tip of the iceberg. According to this Emerging Tech Trends post, \"Social business efforts must make platform an equal citizen, and in many, if not most, cases go mobile first.\\xa0 Oncoming rapidly however are technologies such as near-field communications or NFC, which will make location-context, payments, and gamification much easier. In terms of social media, NFC is going to make check-ins on location-based social networks like FourSquare even simpler, enable single-gesture product comparisons in stores, and even make friending each other less of a hassle by simply tapping smart devices together.\"\\xa0 Right now, we have customers getting ready to take mobile apps to the next level. Are you ready?'})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The second big thing everyone's talking about is HTML 5. It almost makes the web competitive with the current crop of proprietary mobile platforms such as iOS, Android, and Blackberry OS. It does this by adding much of what is missing from a common browser, such as location, local storage, video and audio streaming.\\xa0 In the near future, those of us building or acquiring social apps will likely have to deliver them in HTML 5 to reach the widest number of users with the richest form of functionality. Ready yet?\"})})]});export const richText31=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/a(\"span\",{children:[\"We're always seeking ways to do outstanding work and stay connected with our Customers. In fact, we've decided our second resolution for 2012 is \",/*#__PURE__*/e(\"em\",{children:\"Taking Communication to the Next Level to Amaze Our Customers\"}),\". And by the way, our employees are considered Customers too, since they are the first line of communication to the community, our vendors, and of course, our business-to-business associates.\"]}),\" \"]}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"span\",{children:\"I believe the best way to amaze customers through excellent communication includes three important steps:\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/a(\"ol\",{children:[/*#__PURE__*/a(\"li\",{\"data-preset-tag\":\"div\",children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Stay connected / Stay involved\"}),\". The only way to find out how we're doing and if we can do it better is to ask. And that requires honest, straightforward, face-to-face communication with all of our customers. It also includes using new forms of communication to know what our customers are thinking.\"]})}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]}),/*#__PURE__*/a(\"li\",{\"data-preset-tag\":\"div\",children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ask Questions\"}),\". \\\"What's new? What are some of the business problems you're facing right now? What areas of spending in your business do you foresee increasing or decreasing?\\\"\"]})}),/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"div\",children:/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Always be ready to help customers find solutions\"}),'. \"Here\\'s how we/I can help.\"']}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:'Last week I spoke about our first resolution: How we will use social media as a communication tool. Social media is a great way to communicate with Customers and share ideas. I\\'m not saying we should ignore picking up the phone and talking with Customers, or sharing a good idea with your Shamrock peers. Actually, I think a phone call to a business associate or a walk down the hall to talk with a co-worker is a great method of connecting and communicating. But social media gives us a chance to connect and share ideas, trends, and new concepts with so many more people at one time. Without connecting there is no amazing. \\xa0In the 20th Century \"old days\", we called this information gathering. It still is, and it still works. '})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Information gathering is a great way to reveal new ideas and share them with Customers. In the upcoming months we'll be asking you questions, gathering your thoughts, and sharing them, using social media, email, and face-to-face communication, as well.\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"FINAL THOUGHT...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[/*#__PURE__*/e(\"em\",{children:\"Taking Our Communication to the Next Level to Amaze Our Customers\"}),\" takes many forms and fills many gaps. One form is recognizing a job well done. In the next week or so we'll be announcing an exciting new employee recognition program, intended to reward employees who go the extra step to find ways to connect, communicate and amaze our Customers, whether they're our co-workers, our vendors, or our business-to-business associates. \",/*#__PURE__*/e(\"strong\",{children:\"So, here's a question for you: \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"How does your company recognize\"})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"employees?\"})}),/*#__PURE__*/e(\"strong\",{children:\" Please let us know by responding to this post or on our Facebook page, and we'll pick the most interesting response and reward the winner with a gift.\"})]})})]});export const richText32=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"Making business resolutions is no different than making personal resolutions. For any resolution to stick it should be:\"})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"1. \",/*#__PURE__*/e(\"em\",{children:\"Specific\"}),\" \"]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"2.\\xa0 \",/*#__PURE__*/e(\"em\",{children:\"Measurable\"}),\" \"]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"3.\\xa0 \",/*#__PURE__*/e(\"em\",{children:\"Actionable\"}),\" \"]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"4.\\xa0 \",/*#__PURE__*/e(\"em\",{children:\"Realistic \"})]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"5. \",/*#__PURE__*/e(\"em\",{children:\"Time bound \"})]})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"6. \",/*#__PURE__*/e(\"em\",{children:\"Written down\"}),\" \"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Let me give you an example. In 2012, Shamrock has \",/*#__PURE__*/e(\"em\",{children:\"specifically\"}),\" resolved to expand the ways in which we communicate with our customers. Our plan to achieve this and \",/*#__PURE__*/e(\"em\",{children:\"measure\"}),\" its success in 2012 will be accomplished by integrating our messages through all forms of \\xa0social media. Why? Because social media gives Shamrock the opportunity to reach customers in ways that are meaningful to them. whether it's Facebook, Twitter, a blog post or email, we know that everyone has their favorite way to receive information. So, we're relying on all the communication touch points in 2012 to provide useful information and receive feedback from our customers.\"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"We resolve to make our social media more \",/*#__PURE__*/e(\"em\",{children:\"actionable\"}),\". We'll do this in two ways. In 2012 you'll find that our Facebook and blog posts will be more conversational. We'll be asking questions, taking polls and offering informative statistics. And we'll rely on getting your answers by using the oldest tactic in marketing: incentives. (Yes, you'll have to read our blog posts and friend us on Facebook to check out how we'll be using incentives that will reward respondents with prizes.) \"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"Is this resolution (by the way, it is a \",/*#__PURE__*/e(\"em\",{children:\"written\"}),\" plan)\",/*#__PURE__*/e(\"em\",{children:\"realistic\"}),\"? I believe so, because we specifically designed our new communication and feedback strategy to define our service offerings so that we can find new ways to help our customers approach challenges using inventive tools and, hopefully, turn those very challenges into new and exciting opportunities. \"]})}),/*#__PURE__*/a(\"div\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:/*#__PURE__*/e(\"strong\",{children:\"FINAL THOUGHT...\"})})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/e(\"span\",{children:\"The new year has become synonymous with making resolutions. \\xa0What's your top resolution? Does it include the six steps? Nine times out of 10, resolutions don't stick because they're not realistic or they're not specific. Losing weight means nothing. Writing down that you plan to lose five pounds in five months by cutting down on sweets and dairy products and upping your workouts from three to five times a week is specific, achievable, measurable, realistic and time bound. It has a chance to stick around beyond January 31, 2012.\"})})]});export const richText33=/*#__PURE__*/a(t.Fragment,{children:[/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"When I started my career, I worked for a very successful entrepreneur who always enjoyed the social side of the business. He would throw an office party to share success with the group and show his feelings of appreciation for his employees. One thing he said to me, though, struck me as \",/*#__PURE__*/e(\"em\",{children:\"a little off\"}),' through my entire career. \"Don\\'t ever get too close to your employees,\" he warned me. \"If you do, \\xa0it becomes harder to pull away if you have to.\" I presume he meant, it becomes harder to fire someone. Whatever his reason, that was one thing he and I didn\\'t agree on. I believe, that in order to retain good people, you have to go beyond the paycheck.']})}),/*#__PURE__*/e(\"div\",{children:/*#__PURE__*/a(\"span\",{children:[\"A fairly recent survey on \",/*#__PURE__*/e(\"em\",{children:\"The Plain Dealer \"}),\"cleveland.com website asked respondents, \",/*#__PURE__*/e(\"em\",{children:\"What's the most important factor in your job satisfaction?\"}),' Naturally, most (23.97%) said, \"Pay that\\'s fair for the work I do\". \\xa0Well, sure... or as my kids will say, \"well, duh\"... the paycheck is what we all work for. 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