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  "sourcesContent": ["import { jsx as _jsx, jsxs as _jsxs } from \"react/jsx-runtime\";\nimport { addPropertyControls, ControlType, Link } from \"framer\";\nimport * as React from \"react\"; /**\n                                * @framerRecordIdKey id\n                                * @framerSlug zxVnPegsk\n                                * @framerData\n                                */\nconst data = [{\n  aKQlQ8AHd: \"\",\n  aq56xxyps: {\n    alt: \"Jimmy Brings logo\",\n    src: new URL(\"https://framerusercontent.com/images/lZotMRcVZm6NzGvY0ZNUdz0h6pY.svg\").href\n  },\n  C_I7meN4F: {\n    alt: \"Jimmy Brings launches their new ecommerce experience on Deity Composable Commerce platform. \",\n    src: new URL(\"https://framerusercontent.com/images/gSM1S2ATY7NTot3Ti0So1FGtbc.jpg\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/gSM1S2ATY7NTot3Ti0So1FGtbc.jpg?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/gSM1S2ATY7NTot3Ti0So1FGtbc.jpg?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/gSM1S2ATY7NTot3Ti0So1FGtbc.jpg\").href} 1920w`\n  },\n  CiO8BiT2N: false,\n  ck9_jr4K9: false,\n  ezicyvEQx: \"Jimmy Brings\",\n  G398r0T49: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [\"For those in Australia, Jimmy does not need any introduction. For everyone else, \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.jimmybrings.co/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          href: \"https://www.jimmybrings.co/\",\n          rel: \"noreferrer noopener\",\n          target: \"_blank\",\n          children: \"Jimmy Brings\"\n        })\n      }), \" is Australia\u2019s first on-demand alcohol delivery company, bringing their customers a range of great value products. They are the Uber of Alcohol: delivering cooled wine, beer and spirits to wherever you are in just 30 minutes (or under).\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"The idea of alcohol delivered within 30 minutes may seem simple, but it needs a lot of clever technology, including a complicated network of delivery and stock management to make it happen. All of that combined with cool branding proved to be very successful. Two years after their launch in 2015, Jimmy Brings was acquired by \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.woolworthsgroup.com.au/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          href: \"https://www.woolworthsgroup.com.au/\",\n          rel: \"noreferrer noopener\",\n          target: \"_blank\",\n          children: \"Woolworths\"\n        })\n      }), \", Australia\u2019s largest retailer. Today Jimmy Brings forms part of the \", /*#__PURE__*/_jsx(Link, {\n        href: \"https://www.endeavourgroup.com.au/\",\n        openInNewTab: true,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          href: \"https://www.endeavourgroup.com.au/\",\n          rel: \"noreferrer noopener\",\n          target: \"_blank\",\n          children: \"Endeavour Group Limited (EGL)\"\n        })\n      }), \", where they continue to grow. They are considered one of the most successful and fastest growing startups in Australia.\"]\n    })]\n  }),\n  GcQXe9fA1: true,\n  ggC_kEgAR: \"Challenge\",\n  i6zBtTSK3: \"Thorunn Devoy, Head of Partnerships at Talon.One\",\n  id: \"fVpByU5Yt\",\n  JLqdLwnBx: \"jimmybrings.co\",\n  jnYwpJ77w: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"The launch of the Jimmy Brings new web experience is a true milestone in the world of Composable Commerce and MACH. It proves without a doubt that with a strong vision it is possible to create an ecosystem that is truly best for the business.\\xa0\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"We made a selection of best in breed technologies, custom made services and combined that all with an excellent front-end experience. Standing in the middle you can find our Commerce Composer, the true force and \u2018secret\u2019 behind successful Composable Commerce projects.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With the use of Deity technology, Jimmy Brings can take control and orchestrate the entire ecommerce journey. They are now equipped with a platform ready to accelerate their future growth, without limitations.\"\n    })]\n  }),\n  JQC5lkX7i: \"Luke Calavassy, Head of Jimmy Brings\",\n  JsLZ6k5Df: \"\",\n  K0SVjrwsZ: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"p\", {\n      children: \"In a short period of time, Jimmy Brings expanded across Australian territories. Their growth was extraordinary. Fuelled by edgy marketing, an easy to use service and probably also a bit due to the Covid lockdowns, Jimmy\u2019s striking purple delivery vans were all of a sudden spotted everywhere.\\xa0\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"While the growth was going without friction, their systems started to hit their limits.\\xa0\"\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: '\"Our technical infrastructure had evolved organically over time as the business grew from modest beginnings.\"'\n      }), \" said Luke Calavassy, head of Jimmy Brings. \", /*#__PURE__*/_jsx(\"em\", {\n        children: '\"The mobile apps and website were technically fragmented and our commerce platform overall was not built for performance and reliability at scale. It was also physically hosted which meant we were literally ordering servers every year before Christmas. We knew we had to focus on where we wanted to be, not just patching the holes, so we could deliver on customer expectations at scale. We believed that Deity was the solution to help us get there.\u201D'\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"With the help of Deity\u2019s software architects and tech leadership team, Jimmy Brings was able to establish what they needed.\\xa0\"\n    })]\n  }),\n  lbiIajv7D: \"Deity Delivers True Composable Commerce for Jimmy Brings.\",\n  mbv01clQa: \"\\\"With composable commerce, Jimmy Brings can select best-of-breed commerce components and 'compose' them into a custom application built for their specific business needs. We are excited that Jimmy Brings is working with Talon.One and Deity to power personalized and limitless commerce experiences at scale.\\\" \",\n  Mu1u8czGi: false,\n  OVLs3L7wf: \"''We knew we had to focus on where we wanted to be, not just patching the holes, so we could deliver on customer expectations at scale. We believed that Deity was the solution to help us get there.''\",\n  ovzPsSERF: \"B2C Beverages\",\n  pAzGT0Vfb: true,\n  pgLFQR0ba: {\n    src: new URL(\"https://framerusercontent.com/images/WTf5ml620zURFjLZR3T0fB6iQA.png?scale-down-to=4096\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/WTf5ml620zURFjLZR3T0fB6iQA.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/WTf5ml620zURFjLZR3T0fB6iQA.png?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/WTf5ml620zURFjLZR3T0fB6iQA.png?scale-down-to=2048\").href} 2048w, ${new URL(\"https://framerusercontent.com/images/WTf5ml620zURFjLZR3T0fB6iQA.png?scale-down-to=4096\").href} 4096w, ${new URL(\"https://framerusercontent.com/images/WTf5ml620zURFjLZR3T0fB6iQA.png\").href} 7536w`\n  },\n  sc2KjV8bj: /*#__PURE__*/_jsx(React.Fragment, {}),\n  SgX2jq_Je: \"With Deity as their foundation, Jimmy Brings was able to build a complete composable digital experience platform, across all devices. \",\n  tAlvw2jl4: \"Headless commerce, PWA, Multi-sites, Composable Commerce, Middleware\",\n  tcyZryTqg: \"\",\n  tEQ3jEL08: \"\",\n  TTnALOC4E: true,\n  Va30juyOr: \"A Milestone in MACH\",\n  vB05PO9VW: \"jimmybrings.co\",\n  X4GHkVU57: \"Jimmy Brings, the Uber of Alcohol\",\n  XeOjK4qko: \"The Solution\",\n  YfVZ35pzI: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsxs(\"p\", {\n      children: [/*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CProviding our customers with an amazing experience is imperative for us at Jimmy Brings.\u201D \"\n      }), \"said Luke Calavassy, Head of Jimmy Brings. \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u201CWe are proud to be the largest on demand alcohol retailer in Australia, underpinned by an intricate logistics business that operates at speed. 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The store had some limitations which The Wine Emporium wanted to address such as ease of purchasing, it only served desktop users, customer group pricing, and push notification functionality.\u2019\u2019\"\n      }), \" Says Alex Macpherson, Technical Director at Greenhat.\\xa0\"]\n    }), /*#__PURE__*/_jsxs(\"p\", {\n      children: [\"He continues: \", /*#__PURE__*/_jsx(\"em\", {\n        children: \"\u2018\u2019Accordingly, The Wine Emporium came to Greenhat to discuss options to build a purpose specific mobile app so that ease of ordering and response to push notifications marketing could be facilitated. Greenhat believed that The Wine Emporium would be economically best served by building a PWA rather than mobile specific apps for Apple iStore and Android Play Store. 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