{
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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as a}from\"framer\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"PushPro, our SaaS product, has reached its official End of Life (EOL) on 31-12-2024. After this date, PushPro will no longer be supported, and existing contracts will not be eligible for renewal.\"}),/*#__PURE__*/t(\"p\",{children:[\"As the concept of Composable Commerce and PWA are reaching a much more mature status, we as a company are focussing fully on our platform to provide you with the ability to integrate these concepts seamlessly into your tech stack. If you are interested in exploring how this could be beneficial for you, feel free to contact us at any time.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Our team is here to assist with any questions or concerns, please reach out to us if we can be of any assistance.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:\"Thank you for your understanding and for choosing PushPro. We appreciate your partnership and trust in us.\"}),/*#__PURE__*/t(\"p\",{children:[\"Warm regards,\",/*#__PURE__*/e(\"br\",{}),\"Team PushPro, Team Deity\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In today\u2019s fast-paced digital landscape, the world of commerce is more dynamic than ever before. Rapid shifts in consumer behavior, an explosion of data, and the continuous emergence of new sales channels and SaaS technologies are pushing businesses to their limits. In such an environment, sticking with outdated, static technology is not just a hindrance; it\u2019s a risk to survival.\"}),/*#__PURE__*/e(\"p\",{children:\"To thrive in this ever-evolving marketplace, your business needs more than just flexibility\u2014it needs a robust, adaptable foundation that opens the door to unlimited growth and puts you in full control of your destiny. Welcome to the revolutionary world of Composable Commerce, where you have the power to build your ideal commerce solution, piece by piece.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is Composable Commerce?\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine a world where you're not forced to fit your unique business into a rigid, one-size-fits-all platform. Composable Commerce frees you from that constraint by allowing you to choose the best tools and seamlessly integrate them into a customized, agile platform designed specifically for your needs.\"}),/*#__PURE__*/e(\"p\",{children:\"By adopting this composable approach, you gain the freedom to select best-of-breed commerce components\u2014whether for order management, search functionality, checkout processes, or promotional tools\u2014and compose them into a tailored application that perfectly aligns with your business goals.\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce delivers the scalability, flexibility, and enterprise-grade power of a traditional platform, but with the ease, speed, and modernity of today\u2019s SaaS tools. This is achieved by combining or composing Packaged Business Capabilities (PBCs), which are individual features or capabilities sourced from third-party software providers. Each PBC is like a building block, and when assembled and orchestrated correctly, they create a seamless, powerful commerce experience.\"}),/*#__PURE__*/e(\"p\",{children:\"At the heart of Composable Commerce lies a shift in perspective: from a platform-centric approach to one that puts the customer first.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5wkoZOgNiY3QvZWGjKIr9xNWIuw.png\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/5wkoZOgNiY3QvZWGjKIr9xNWIuw.png\",srcSet:\"https://framerusercontent.com/images/5wkoZOgNiY3QvZWGjKIr9xNWIuw.png?scale-down-to=512 512w,https://framerusercontent.com/images/5wkoZOgNiY3QvZWGjKIr9xNWIuw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5wkoZOgNiY3QvZWGjKIr9xNWIuw.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"The Art of Composing and Orchestration\"}),/*#__PURE__*/e(\"p\",{children:\"To support the complexity of a growing retail brand, it\u2019s essential to curate a suite of top-tier technologies that can be composed and orchestrated effectively. This enables your team to deliver the exceptional experiences your customers expect while supporting the diverse business models and revenue streams that drive your brand\u2019s growth.\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce empowers brands to craft flexible digital retail experiences that are future-proof, allowing you to stay ahead of the curve and maximize your technology investments. Through tools like the Deity Commerce Composer, you can connect external and internal systems, seamlessly orchestrating data flows without being constrained by direct integrations.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4oLaSeJFzvin1nGcIrpG0hyJco.png\",\"data-framer-height\":\"1828\",\"data-framer-width\":\"2386\",height:\"914\",src:\"https://framerusercontent.com/images/4oLaSeJFzvin1nGcIrpG0hyJco.png\",srcSet:\"https://framerusercontent.com/images/4oLaSeJFzvin1nGcIrpG0hyJco.png?scale-down-to=512 512w,https://framerusercontent.com/images/4oLaSeJFzvin1nGcIrpG0hyJco.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4oLaSeJFzvin1nGcIrpG0hyJco.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4oLaSeJFzvin1nGcIrpG0hyJco.png 2386w\",style:{aspectRatio:\"2386 / 1828\"},width:\"1193\"}),/*#__PURE__*/e(\"h3\",{children:\"Deity\u2019s Unique Orchestration\"}),/*#__PURE__*/e(\"p\",{children:\"Most composable and MACH (Microservices, API-first, Cloud-native, and Headless) vendors focus solely on on-session data, neglecting the critical off-session data that is vital to your business processes\u2014like synchronizing ERP data, stock levels, and batch information. Deity\u2019s unique approach allows you to combine both on-session and off-session data, ensuring you maintain full control over your business operations, from backend to frontend, all within a single, convenient overview.\"}),/*#__PURE__*/e(\"p\",{children:\"With Deity\u2019s low-code/no-code Orchestration Studio, you can apply business rules and dynamically transform data flows from source to destination, making it easier than ever to connect with any e-commerce service quickly and securely.\"}),/*#__PURE__*/e(\"h2\",{children:\"The End of Replatforming: A New Era of Flexibility\"}),/*#__PURE__*/e(\"p\",{children:\"For years, businesses have faced the daunting challenge of replatforming\u2014an expensive, time-consuming process that often feels like a necessary evil. But with Composable Commerce, the days of jumping from one monolithic platform to another are over. Instead, you can enjoy the flexibility and agility to create your own solution using the best services available, free from the restrictions of vendor lock-in.\"}),/*#__PURE__*/e(\"p\",{children:\"Transitioning to a composable architecture transforms your platform from a costly necessity into a powerful tool that actively drives your business growth. According to Gartner, businesses that embrace a composable approach will outpace their monolithic competitors by more than 80% in rolling out new features and meeting customer expectations.\"}),/*#__PURE__*/e(\"h2\",{children:\"Architecting Your Success in Ecommerce\"}),/*#__PURE__*/e(\"p\",{children:\"The right architectural foundation can make all the difference in your e-commerce success. Whether it\u2019s scalability, speed, omnichannel capabilities, or the ability to innovate, choosing the right technology stack is crucial. Deity\u2019s Composable Commerce Architecture, complete with Composer and Orchestration Studio, is designed to provide a flexible, powerful foundation for the future of your brand.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,qdZq02w2Ku9ySk5qHyKoVnocME.png\",\"data-framer-height\":\"785\",\"data-framer-width\":\"1845\",height:\"392\",src:\"https://framerusercontent.com/images/qdZq02w2Ku9ySk5qHyKoVnocME.png\",srcSet:\"https://framerusercontent.com/images/qdZq02w2Ku9ySk5qHyKoVnocME.png?scale-down-to=512 512w,https://framerusercontent.com/images/qdZq02w2Ku9ySk5qHyKoVnocME.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qdZq02w2Ku9ySk5qHyKoVnocME.png 1845w\",style:{aspectRatio:\"1845 / 785\"},width:\"922\"}),/*#__PURE__*/e(\"h2\",{children:\"Composable for Enterprise: The Best of Both Worlds\"}),/*#__PURE__*/e(\"p\",{children:\"For established enterprises, embracing Composable Commerce doesn\u2019t mean abandoning the systems that have served you well for years. Deity offers a seamless way to connect your current, even legacy, systems with the new composable architecture, ensuring continuity and stability while unlocking new opportunities for innovation and growth.\"}),/*#__PURE__*/e(\"h2\",{children:\"Embrace Composable Commerce in Four Steps\"}),/*#__PURE__*/e(\"p\",{children:\"1. Discovery & Defining: Start by assessing your current setup, identifying key features, evaluating processes, and defining future goals. This lays the foundation for a blueprint of your new software ecosystem.\"}),/*#__PURE__*/e(\"p\",{children:\"2. Composing & Orchestration: With the blueprint in hand, work with your development team to build the foundation of your composable architecture, connecting and configuring systems through Deity\u2019s tools.\"}),/*#__PURE__*/e(\"p\",{children:\"3. Creating the Experience: While backend components are assembled, craft stunning front-end experiences that bring your brand to life across all channels\u2014web, apps, and even physical devices.\"}),/*#__PURE__*/e(\"p\",{children:\"4. Optimize & Build: Your new platform is built to scale, ensuring near-perfect uptime and the flexibility to quickly add new features as needed.\"}),/*#__PURE__*/e(\"h2\",{children:\"Unlock the Future of Commerce with Deity\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce with Deity offers a pathway to unlimited growth, unprecedented flexibility, and a truly customer-first approach. Say goodbye to the constraints of traditional platforms and embrace a future where your commerce architecture is as dynamic as the world around you. Join the revolution and start building your commerce future today!\"})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the dynamic landscape of today's digital revolution, the platform economy has emerged as a transformative force, reshaping industries, markets, and societal interactions. Despite the recent tech downturn and waning hype around innovations like crypto, the platform model remains a beacon of growth and resilience in the digital age.\"}),/*#__PURE__*/e(\"h2\",{children:\"Understanding Platforms\"}),/*#__PURE__*/e(\"p\",{children:\"At its core, a platform is a digital marketplace that facilitates interactions and transactions among users, businesses, and even industries. Unlike traditional business models that emphasize products and supply-side economies, platforms focus on network interactions and user engagement. This shift reduces friction in transactions, attracts more participants, and drives exponential business growth.\"}),/*#__PURE__*/e(\"h2\",{children:\"Success Stories\"}),/*#__PURE__*/e(\"p\",{children:\"Leading companies such as Apple, Amazon, Google, and Alibaba exemplify the power of platforms. These giants have not only dominated their respective markets but also revolutionized the economic value chain, often outperforming traditional businesses in profitability and market capitalization. For instance, the top 43 platform companies boast nearly double the operating profits and growth rates compared to the largest traditional firms over the past two decades.\"}),/*#__PURE__*/e(\"h2\",{children:\"Strategic Implementation\"}),/*#__PURE__*/e(\"p\",{children:\"To harness the potential of platforms, businesses need a clear digital strategy. This involves appointing a visionary leader, defining precise goals for the platform, and focusing on value exchange. Successful examples include Uber\u2019s seamless ride-hailing service and HCLTech\u2019s comprehensive platform for a global football club, integrating various aspects of fan engagement and business operations.\"}),/*#__PURE__*/e(\"h2\",{children:\"Collaboration and Scalability\"}),/*#__PURE__*/e(\"p\",{children:\"Collaboration can be a strategic move for platform success. For example, Swedish banks collaborated to create Swish, a digital payment system that successfully countered ApplePay's entry into the market. Similarly, companies like Mobileye and Stripe have leveraged partnerships to enhance their platform offerings, thereby gaining critical mass and expanding their technological capabilities.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Future of Platforms\"}),/*#__PURE__*/e(\"p\",{children:\"The potential of platforms extends beyond consumer markets into B2B sectors, where standardized data can drive new opportunities. Industries like finance, healthcare, and agriculture are beginning to embrace platform models, leading to innovations such as smart farming and integrated healthcare solutions.\"}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, the key to platform success lies in understanding customer needs and fostering a culture of agility and innovation. By embracing these principles, businesses can ensure they remain competitive and relevant in the ever-evolving digital economy.\"}),/*#__PURE__*/e(\"p\",{children:\"In summary, the rise of the platform economy signals a fundamental shift in how businesses operate and compete. By leveraging digital platforms, companies can achieve greater efficiency, innovation, and market reach, positioning themselves for long-term success in the digital age\u200B\"})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The platform economy is a rapidly growing sector of the digital economy characterized by the use of online platforms to connect different parties for various types of exchanges. These platforms facilitate transactions, services, and communication, often creating value by leveraging the network effects of connecting large numbers of users.\"}),/*#__PURE__*/e(\"p\",{children:\"Specifically in the world of ecommerce, \u2018the platform economy\u2019 revolves around online platforms that act as intermediaries connecting consumers and providers, buyers and sellers, or different groups of users. These platforms we typically call Marketplaces. Key features of the platform economy include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Intermediation: Platforms connect different user groups, facilitating exchanges between them.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Network Effects: The value of the platform increases as more people use it.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Scalability: Platforms can scale rapidly with relatively low marginal costs.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How Fast is it Growing?\"}),/*#__PURE__*/e(\"p\",{children:\"The world of digital marketplaces is expanding at a remarkable pace. Recent studies and reports highlight the significant growth of platform-based businesses:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"The platform economy is expected to grow from $1.7 trillion in 2015 to $6.7 trillion by 2020, reflecting its increasing impact on global commerce and services.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Major platform companies such as Amazon, Alibaba, and Uber have seen exponential growth in their user bases and revenue, setting the pace for the rest of the sector.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"What is the Importance for E-commerce?\"}),/*#__PURE__*/e(\"p\",{children:\"The platform economy is pivotal for e-commerce due to its ability to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Enhance Accessibility: Platforms provide a central place for buyers and sellers to meet, reducing friction in transactions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Expand Market Reach: By utilizing platform-based marketplaces, e-commerce businesses can reach a global audience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Improve Efficiency: Platforms streamline processes such as payment, logistics, and customer service, making it easier for e-commerce businesses to operate.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Different Types of Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"There are various types of marketplaces within the platform economy, each serving different purposes and sectors. Here are four examples:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"B2C (Business to Consumer): Amazon is a global leader, connecting consumers with a vast array of products sold by businesses.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"C2C (Consumer to Consumer): eBay allows individuals to buy and sell items directly to each other.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"B2B (Business to Business): Alibaba facilitates trade between businesses, offering a platform for wholesale transactions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"On-Demand Services: Uber provides a platform for ride-sharing, connecting drivers with passengers in real time.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Why Enter the Platform Economy as an Ecommerce Business?\"}),/*#__PURE__*/e(\"p\",{children:\"If you already have a successful e-commerce store, diving into the platform economy can provide several benefits:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Diversified Revenue Streams: Platforms can offer new ways to monetize your business, such as subscription models or service fees.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Increased Customer Engagement: Platforms often include social and interactive features that can enhance customer loyalty and engagement.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Enhanced Data Insights: Operating a platform can provide richer data on customer behavior and preferences, informing better business decisions.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Collaborative Opportunities: Platforms can facilitate partnerships and collaborations with other businesses, expanding your network and reach.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Steps to Start a Platform Economy Business\"}),/*#__PURE__*/e(\"p\",{children:\"Starting a platform economy business involves careful planning and execution. Here are four important steps to consider:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Identify a Niche: Find a specific market need or gap that your platform can address. This could be a unique service, a new way to connect users, or an underserved market.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Develop a Robust Platform: Invest in technology to build a user-friendly and scalable platform. Ensure it is secure, reliable, and capable of handling growth.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Build a User Base: Focus on attracting and retaining users through marketing, incentives, and excellent user experience. The initial user base is crucial for achieving network effects.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Monetization Strategy: Decide how your platform will generate revenue. This could be through transaction fees, subscriptions, advertising, or other models that align with your business goals.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By understanding the platform economy and strategically entering this space, businesses can leverage new opportunities for growth and innovation, staying competitive in the rapidly evolving digital landscape.\"})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Platform Economy: Types of Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"In recent years, and specifically the last few months, we have seen a rising demand for what is called \u2018platform economy\u2019.\"}),/*#__PURE__*/e(\"p\",{children:\"When we talk about the Platform economy in ecommerce, we typically refer to \u2018marketplaces\u2019. Amazon is worldwide the best known marketplace. Besides goods and products, marketplaces can also sell (or facilitate) services. One of the biggest examples here are Uber and AirBNB, who offer services for travel, delivery and accommodation.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The platform economy centers around transaction platforms, with well-known players such as Amazon, Airbnb, Uber but also Vinted, Bol.com, Marktplaats and even \u2018the good old\u2019 eBay is an example of a marketplace.\"}),/*#__PURE__*/e(\"p\",{children:\"These marketplaces build on the reputation of their brand, on their traffic, their community and their loyal fanbase. They offer services or goods that are of value to their audience, and when done well, these become very significant revenue streams.\"}),/*#__PURE__*/e(\"p\",{children:\"There are different types of marketplaces: from horizontal B2C offerings goods, to very niche B2B marketplace. In this blog we will describe the most common marketplaces.\"}),/*#__PURE__*/e(\"h2\",{children:\"Catalog Depth:\"}),/*#__PURE__*/e(\"h3\",{children:\"Horizontal Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"These offer a wide variety of products across multiple categories. They focus mainly on building a broad audience, offer nice sales, special things such as free and fast delivery and are focussed on being \u2018the go-to marketplace for everything you need\u2019.\\xa0\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Bol.com, Amazon, eBay\"})}),/*#__PURE__*/e(\"h3\",{children:\"Vertical Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Focus on a specific niche or industry. They are strong on building a very specific audience, and typically use their brand, their reputation and tools like social media. They generate traffic by making niche content, working with influencers and offering goods or services that are really catered to the specific audience.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Douglas (beauty products), Etsy (handmade and vintage items), Chewy (pet supplies), Zalando (fashion)\"})}),/*#__PURE__*/e(\"h2\",{children:\"Audience:\"}),/*#__PURE__*/e(\"h3\",{children:\"B2C (Business-to-Consumer) Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses sell products directly to end consumers. They can be either vertical or horizontal focussed.\\xa0\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Bol.com, Blokker, Zalando, Booking.com\"})}),/*#__PURE__*/e(\"h3\",{children:\"B2B (Business-to-Business) Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"They facilitate transactions between businesses. There are currently not many players in this field, and therefore there might be a great business opportunity if you have a good business plan. These marketplaces can also be either vertical or horizontal.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Alibaba, Faire, Amazon Business\"})}),/*#__PURE__*/e(\"h3\",{children:\"C2C (Consumer-to-Consumer) Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Allow consumers to sell to other consumers. Typically these are second-hand products, or home-made goods. With a more global awareness and popularity on sustainability and eco-friendly offerings, this market is currently growing fast and gaining a lot of traction.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Vinted, eBay, Facebook Marketplace, Catawiki, Etsy\"})}),/*#__PURE__*/e(\"h2\",{children:\"Managed:\"}),/*#__PURE__*/e(\"h3\",{children:\"Managed Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"The platform takes on more responsibility in the transaction process. They offer options like shipping, payments, returns etc. They act more like a \u2018normal webshop\u2019. Additionally, they regulate seller processes such as onboarding procedures, payouts etc. To be able to sell on these platforms, you have to conform to their rules and regulations, and work according to their flows.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Bol.com, Douglas\"})}),/*#__PURE__*/e(\"h3\",{children:\"Unmanaged Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Minimal involvement from the platform in transactions. They bring \u2018ask and demand\u2019 together, but typically do not get (or very minimally) involved in the actual transaction, the shipment and/ or return process. You find them typically more often in the C2C market. The procedure for onboarding or to start to sell is also way less complicated and regulated. Sometimes the only thing you need is an email address, (paypal) account and the description of the product you want to sell.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Marktplaats, Craigslist, Facebook Marketplace, Catawiki\"})}),/*#__PURE__*/e(\"h2\",{children:\"\u2018Product\u2019 Type Offering:\"}),/*#__PURE__*/e(\"h3\",{children:\"Service Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"These marketplaces connect service providers with customers or businesses. They typically focus on one type of service, and make it as easy and frictionless as possible to use the service.\"}),/*#__PURE__*/e(\"p\",{children:\"There are some very big, very successful and well known players in this area, known as \u201Cdisruptors of the service industry\u201D.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Uber, AirBnB, Upwork, Fiverr\"})}),/*#__PURE__*/e(\"h3\",{children:\"Product Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"The most well-known variant of marketplaces: selling goods. This can be B2C, B2B, in a horizontal or vertical focus, with drop shipments or own warehouses, and any variant in between. You name it!\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Amazon, Steam (for digital \u2018products\u2019)\"})}),/*#__PURE__*/e(\"h3\",{children:\"Hybrid Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Combine elements of different marketplace types. They can be very broad, or very niche. They really focus on offering whatever type or product, service or goods their audience wants.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Amazon (sells own products,\\xa0 third-party products and offers digital goods)\"})}),/*#__PURE__*/e(\"h2\",{children:\"Localisation:\"}),/*#__PURE__*/e(\"h3\",{children:\"Local Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Focus on a specific geographic area. They typically offer services and goods that are very geographically bound. The focus often is on \u2018fast delivery, and products which are expandable.\\xa0\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: JustEat, TakeAway, Fleurop (selling flowers), Jimmy Brings (selling alcohol in 30 min)\"})}),/*#__PURE__*/e(\"h3\",{children:\"Global Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Focus on a worldwide audience. They typically offer services and goods that are in high demand, cheap, \u2018must have\u2019 and people don\u2019t mind waiting a bit longer to receive it. You often find them in Asia, shipping to Europe and the US.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Temu, AliExpress\"})}),/*#__PURE__*/e(\"h2\",{children:\"Last but not least:\"}),/*#__PURE__*/e(\"h3\",{children:\"Social Marketplaces\"}),/*#__PURE__*/e(\"p\",{children:\"Recent years we have seen nearly every social media platform expanding with commerce integration. Not only for consumers to sell to other consumers, but also businesses offering their goods and services directly through ads, popular posts, videos etc. New innovations are popping up constantly. Like recently we have seen live ads and live shopping videos.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/e(\"p\",{children:\"Example: Instagram Shopping, Facebook Marketplace, Pinterest, \u200B\u200BTikTok Shop\"})}),/*#__PURE__*/e(\"p\",{children:\"Although some of these type of \u2018product\u2019 marketplaces might have been around for a while, new ones are coming up fast. A few years ago we never heard of online C2C marketplaces, and now for example Vinted has become a very well known marketplace. Same goes for Uber and Airbnb: they have become household names that we can\u2019t imagine ever being without.\"}),/*#__PURE__*/t(\"p\",{children:[\"As innovation and opportunity grows: many entrepreneurs out there are thinking about what would be the \u2018next big thing\u2019. Who is building the new \u201CUber for\u2026 X\u201D? With the power of social media, the opportunity to build audiences, to connect with niche markets, to find your specific target group \\xe1nd all the technical tools and partners out there to help you build the marketplace: why not go for it?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We at Deity specifically cater to the visionaries, the niche players, the ones with dreams who don\u2019t find the standard tech offering. We are not just a tech platform, but we are your partner in the journey. Please reach out and share your dream with us, so we can help to bring your vision to life.\\xa0\"]})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The composable approach\"}),/*#__PURE__*/e(\"p\",{children:\"In the ever-evolving landscape of commerce technology, the allure of greenfield solutions often captivates specialists and businesses alike. The promise of starting afresh, leveraging cutting-edge technology, and crafting the perfect ecosystem from scratch is indeed enticing. However, for enterprise-level merchants entrenched in legacy systems and processes, the notion of a clean slate is nothing short of a fantasy. The reality is that these businesses operate within a complex web of inter-company technologies, finely tuned over the years to ensure seamless operations and sustained success. The risks associated with abandoning these systems are monumental, encompassing not only financial investments but also the stability of core business functions and revenue streams. \"}),/*#__PURE__*/e(\"p\",{children:\"But does this mean that enterprise merchants must resign themselves to stagnation, unable to harness the benefits of innovation and adaptability? Not quite. Enter the composable approach \u2013 a strategic framework that enables businesses to integrate new technologies while preserving existing infrastructures, thus unlocking a realm of possibilities without the burden of risk.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Case for Composability\"}),/*#__PURE__*/e(\"p\",{children:\"At its core, the composable approach is a mindset shift \u2013 a departure from the traditional rip-and-replace mentality towards a more holistic and adaptive strategy. It acknowledges the inherent value of legacy systems and seeks to augment rather than overhaul them. By embracing composability, enterprise merchants can achieve the elusive balance between innovation and stability, paving the way for accelerated growth and sustained competitiveness.\"}),/*#__PURE__*/e(\"h2\",{children:\"Integration, Orchestration, and Transformation\"}),/*#__PURE__*/e(\"p\",{children:\"Central to the composable approach is the seamless integration of existing inter-company services into the fabric of new architectures. Rather than viewing legacy systems as obstacles, they are treated as building blocks, ripe for transformation and enhancement. Through careful orchestration and data manipulation, businesses can unlock the latent potential within their existing infrastructure, harnessing the power of innovation without sacrificing operational continuity. Whether it's leveraging APIs for interoperability or implementing modular components for scalability, the composable approach empowers enterprise merchants to navigate the complexities of modern commerce tech with confidence.\"}),/*#__PURE__*/e(\"h2\",{children:\"Accelerating Time-to-Market\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most significant advantages of the composable approach is its ability to expedite time-to-market, enabling businesses to swiftly adapt to changing market dynamics and consumer demands. By decoupling core functionalities and adopting agile development methodologies, enterprise merchants can iterate rapidly, bringing new products and services to market in a fraction of the time traditionally required. Moreover, the modular nature of composable architectures facilitates seamless updates and enhancements, ensuring that businesses remain agile and responsive in an ever-evolving landscape.\"}),/*#__PURE__*/e(\"h2\",{children:\"Mitigating Risks\"}),/*#__PURE__*/e(\"p\",{children:\"Perhaps the most compelling aspect of the composable approach is its inherent risk mitigation capabilities. By leveraging existing infrastructure and minimizing dependencies, businesses can mitigate the risks associated with large-scale transformation projects. Rather than embarking on risky endeavors that threaten to disrupt operations and erode shareholder value, enterprise merchants can adopt a more measured and strategic approach to innovation. This not only safeguards against potential pitfalls but also instills confidence among stakeholders, paving the way for sustainable growth and long-term success.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"In an era defined by relentless innovation and digital disruption, enterprise merchants must adapt or risk obsolescence. However, the path to innovation need not be fraught with peril. By embracing the composable approach, businesses can unlock the full potential of new technologies while safeguarding the stability of their existing infrastructure. Through seamless integration, orchestration, and transformation, enterprise merchants can accelerate their journey towards digital transformation, confident in the knowledge that they are not abandoning their past but rather building upon it. In doing so, they can navigate the complexities of modern commerce tech with ease, poised for success in an ever-changing landscape.\"})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/e(\"p\",{children:'In the world of ecommerce, businesses are constantly seeking ways to optimize their operations and enhance customer experiences. One emerging trend that has gained significant attention is Composable Commerce. This approach allows businesses to build flexible and agile ecommerce architectures by leveraging various modular components, also known as \"composable\" elements. In this blog post, we will delve into the concept of Composable Commerce and explore its benefits, particularly in terms of flexibility, agility, and expanding sales channels.'}),/*#__PURE__*/e(\"h2\",{children:\"Flexibility: The Key to Adaptability\"}),/*#__PURE__*/e(\"p\",{children:\"One of the primary motivations for implementing Composable Commerce is the desire for more flexibility. Traditional monolithic e-commerce platforms often limit businesses to the built-in functionalities they offer, making it challenging to customize and adapt to specific requirements. With Composable Commerce, businesses can take advantage of modular services or microservices that cater to their unique needs.\"}),/*#__PURE__*/e(\"p\",{children:\"For instance, businesses can integrate specialized services such as promotion engines, inventory management systems, payment gateways, or product information management (PIM) systems into their e-commerce architecture. By decoupling these services from the storefront, businesses gain the flexibility to add or replace components as needed without disrupting the entire system. This flexibility empowers businesses to experiment with new features, tailor their offerings, and deliver exceptional customer experiences.\"}),/*#__PURE__*/e(\"h2\",{children:\"Agility: Embracing Rapid Iteration\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce also enables increased agility, allowing businesses to iterate and adapt quickly. In traditional e-commerce setups, making changes often requires extensive planning, development, and deployment cycles. However, in a Composable Commerce architecture, businesses can adopt an agile approach with shorter development cycles and frequent updates.\"}),/*#__PURE__*/e(\"p\",{children:\"By using modular components, businesses can make changes independently to different parts of their e-commerce ecosystem without affecting the entire system. This means that updates to backend services, integration with third-party systems, or improvements to the storefront can be implemented separately and in parallel. This agile approach reduces time-to-market, accelerates innovation, and facilitates continuous improvement.\"}),/*#__PURE__*/e(\"h2\",{children:\"Expanding Sales Channels: Reaching New Heights\"}),/*#__PURE__*/e(\"p\",{children:\"Another significant advantage of Composable Commerce is the ability to easily add new sales channels. Traditionally, businesses had limited options for selling products, such as their website or physical stores. However, with Composable Commerce, businesses can tap into additional sales channels, including marketplaces, social media platforms, B2B portals, contact center applications, and more.\"}),/*#__PURE__*/e(\"p\",{children:\"By leveraging a middleware platform like Deity\u2019s Commerce Composer, businesses can connect their existing e-commerce systems, such as an e-commerce platform or ERP system, with various sales channels. This enables businesses to reach new customer segments, expand their market reach, and capitalize on emerging sales opportunities.\"}),/*#__PURE__*/e(\"p\",{children:\"For example, businesses can seamlessly publish their product assortment on marketplaces like Amazon or integrate with social media platforms to enable direct selling. Furthermore, businesses can create dedicated storefronts tailored for specific sales channels, such as B2B stores or applications designed for contact center employees or retailers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce offers a compelling solution for businesses seeking greater flexibility, agility, and the ability to expand their sales channels. By adopting a modular approach to e-commerce architecture, businesses can unlock new opportunities for customization, experimentation, and growth. The ability to integrate specialized services, iterate rapidly, and connect with diverse sales channels empowers businesses to deliver exceptional customer experiences and stay competitive in the evolving e-commerce landscape.\"})]});export const richText7=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/e(\"p\",{children:\"The e-commerce ecosystem is in a state of constant flux. Every year brings new challenges and opportunities, different to the previous years. It is an exciting time to be an e-commerce business, as long as you can take advantage of the opportunities that come with all this change. To ride this wave of change to sustainable growth, you need to be able to identify customer needs and respond to them without a beat. You need to seize opportunities and take on challenges as they arise. To be able to do that, you need agility and adaptability.\"}),/*#__PURE__*/t(\"p\",{children:[\"One effective way to ensure you are always ready is to \",/*#__PURE__*/e(\"strong\",{children:\"use effective tech solutions that complement your goals\"}),\". Often, a company's technology infrastructure organically evolves as the company grows and new needs appear. A technology evolution like this might solve immediate problems, but it is not sustainable or scalable for further growth. Eventually, \",/*#__PURE__*/e(\"strong\",{children:\"the scar will outgrow the bandaid\"}),\", and your annoyances will become big problems.\"]}),/*#__PURE__*/e(\"p\",{children:\"In the past years, composable commerce has been heralded as the solution to challenges that come with traditional commerce platforms. Traditional platforms operate on a one-size-fits-all approach. In contrast, composable platforms allow you to create a connected ecosystem by choosing the best micro-solutions for your needs. This gives you a flexible, fast and easy-to-use solution that is future-proof.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are 4 main challenges e-commerce companies are experiencing that can be solved by updating your technology.\"}),/*#__PURE__*/e(\"h2\",{children:\"Keeping up with customer wants and needs\"}),/*#__PURE__*/e(\"p\",{children:\"Consumer standards and expectations for online shopping are higher than ever, and they keep increasing. Nowadays, all your potential customers expect fast, smooth, and personalised experiences when shopping online. Features like the ability to pay with your preferred payment method, a consistent brand experience across channels, and access to responsive customer service have become requirements.\"}),/*#__PURE__*/e(\"p\",{children:\"To satisfy these ever-evolving customer needs, you need an efficient system that helps you identify and respond to them quickly. In short, to keep your customers happy, you need to be agile and adaptable.\"}),/*#__PURE__*/e(\"p\",{children:\"Consider the platform you are currently using: Can you test new user experience flows without spending a lot of time and resources? Are you quickly able to add new payment methods to answer customer demands? Can you make small changes without having to update your whole system?\"}),/*#__PURE__*/t(\"p\",{children:[\"What is available to customers online is rapidly changing, and so are their desires. In a \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/b2b\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"composable platform\"})}),\", you can adopt new services with ease. All the different services you use will be in constant communication but will not rely on each other to function. A composable platform will allow you to adapt quickly and set you up for success in the future.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xlP7iQMR2RLjYQGMenry5O3SXw.jpg\",\"data-framer-height\":\"2160\",\"data-framer-width\":\"3840\",height:\"1080\",src:\"https://framerusercontent.com/images/xlP7iQMR2RLjYQGMenry5O3SXw.jpg\",srcSet:\"https://framerusercontent.com/images/xlP7iQMR2RLjYQGMenry5O3SXw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/xlP7iQMR2RLjYQGMenry5O3SXw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/xlP7iQMR2RLjYQGMenry5O3SXw.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/xlP7iQMR2RLjYQGMenry5O3SXw.jpg 3840w\",style:{aspectRatio:\"3840 / 2160\"},width:\"1920\"}),/*#__PURE__*/e(\"h2\",{children:\"Minimising checkout churn\"}),/*#__PURE__*/e(\"p\",{children:\"In a customer journey, everything should be well-aligned from the first touch point to the checkout process. It is crucial to optimise your checkout experience to convert the rest of the customer journey into a successful purchase. If your checkout is causing dropouts for any reason, all the effort you put into improving customer experience becomes inconsequential. Your checkout should be smooth, reliable, and match the rest of the customer journey.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(a,{href:\"https://baymard.com/lists/cart-abandonment-rate\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Baymard Institute\"})}),\", the average cart abandonment rate in 2022 was 70% globally. Issues relating to the checkout process are at the top of the list of reasons for abandonment. On the one hand, considering all the work it takes to get your customer to the checkout stage, that is a frustrating number. On the other hand, it is a straightforward problem you can tackle with considerable rewards. By optimising your checkout, you can increase your conversion rates.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(a,{href:\"https://www.mollie.com/news/checkout-process-cart-abandonment-reasons?utm_campaign=Deity-guestblog&utm_medium=affiliate&utm_source=external&utm_content=guestblog\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"reasons for abandonment\"})}),\" at checkout vary. It can be that your customers are unhappy with the payment options available, or you might be asking for too much information. It can even be a detail as small as asking your customers to create a too-complex password.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Whatever the reasons for checkout churn, you need to be able to test, identify and resolve quickly. A composable commerce platform is an ideal environment for minimising checkout churn. With a composable platform, you will have your pick amongst best-in-class solutions to optimise your checkout, like loyalty tools, form fillers, delivery and return options, payment service providers \",/*#__PURE__*/e(a,{href:\"https://www.mollie.com/products/checkout\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"that offer easy customisation like Mollie\"})}),\", and more. All of these solutions you add to your platform will also be available in every channel and device you offer your customers, providing them with a comprehensive brand experience.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,UgBAixoZa8C9sQXI5a8uVCSjMw.jpg\",\"data-framer-height\":\"2160\",\"data-framer-width\":\"3840\",height:\"1080\",src:\"https://framerusercontent.com/images/UgBAixoZa8C9sQXI5a8uVCSjMw.jpg\",srcSet:\"https://framerusercontent.com/images/UgBAixoZa8C9sQXI5a8uVCSjMw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/UgBAixoZa8C9sQXI5a8uVCSjMw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/UgBAixoZa8C9sQXI5a8uVCSjMw.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/UgBAixoZa8C9sQXI5a8uVCSjMw.jpg 3840w\",style:{aspectRatio:\"3840 / 2160\"},width:\"1920\"}),/*#__PURE__*/e(\"h2\",{children:\"Optimising fulfilment logistics\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine buying a product online, and instead of receiving it, you get a message that you\u2019ll be refunded because it is out of stock. Or going through the effort of researching and picking an item only to learn that it\u2019s sold out when you add it to your cart. Experiences like these can cause your customers to abandon the purchase and lose trust in your business. On top of that one purchase you will lose, you will also risk losing all future transactions with your customer.\"}),/*#__PURE__*/e(\"p\",{children:\"Similarly, limited or expensive shipping options, unreliable delivery and returns, and the lack of fast communication can cost your company valuable business. When you use siloed solutions that rely on human labour for tasks like stock management, shipping and returns, and customer service, the risk of something going wrong increases.\"}),/*#__PURE__*/e(\"p\",{children:\"In a composable platform, you can integrate solutions that will allow you to automate these processes and ensure they can communicate. For example, you can connect your payments to your order fulfilment and customer service solutions so you can help customers in the moment when they reach out to you about problems with their order.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6frJGOdjKQPibsFe1nKrjnL6QQ.jpg\",\"data-framer-height\":\"2160\",\"data-framer-width\":\"3840\",height:\"1080\",src:\"https://framerusercontent.com/images/6frJGOdjKQPibsFe1nKrjnL6QQ.jpg\",srcSet:\"https://framerusercontent.com/images/6frJGOdjKQPibsFe1nKrjnL6QQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/6frJGOdjKQPibsFe1nKrjnL6QQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/6frJGOdjKQPibsFe1nKrjnL6QQ.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/6frJGOdjKQPibsFe1nKrjnL6QQ.jpg 3840w\",style:{aspectRatio:\"3840 / 2160\"},width:\"1920\"}),/*#__PURE__*/e(\"h2\",{children:\"Dealing with cybersecurity and privacy concerns\"}),/*#__PURE__*/e(\"p\",{children:\"Data protection and cybersecurity have become critical concerns for businesses and individual users alike. As a growing e-commerce company, it is crucial to have systems in place to protect all the data your customers trust you with. Not only for obvious security reasons but also for your reputation as a trustworthy online store.\"}),/*#__PURE__*/t(\"p\",{children:[\"Using a composable platform means having access to a variety of solutions to address privacy and security issues, like micro-services and security plugins. Your first step should be integrating \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/blog/the-importance-of-a-secure-flexible-and-ultra-fast-checkout\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"a credible PSP like Mollie\"})}),\" that complies with European Banking Authority guidelines and is PCI-DSS Level 1 certified. By using a PSP to process your payments, you can benefit from their systems that have proven trustworthy and establish trust with your customers.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you are dealing with similar challenges, have a look at the technology you use with a critical eye. How well is it working for your goals? Can you focus on growth, or are you always extinguishing small fires? Switching to a composable commerce solution will give you the flexible, easy-to-work-with and agile technology you need for sustainable growth. Initially, the switch might require you to invest resources and time, but you can optimise the process by \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/blog/ultimate-guide-to-ecommerce-replatforming\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"working with an experienced composable commerce platform like Deity\"})}),\".\"]})]});export const richText8=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/t(\"p\",{children:[\"For \",/*#__PURE__*/e(a,{href:\"https://www.jimmybrings.co/\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Jimmy Brings\"})}),\", Australia\u2019s first on demand alcohol delivery service, it all started in a little suburb named Bondi, Sydney. The two founders were running around every evening to deliver alcohol to their customers. They kept growing and growing and people started to love the concept of delivering cold alcohol in just 30 minutes to their door. At that time this concept truly was groundbreaking as no such thing as on demand delivery existed.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Now, Jimmy Brings is an Australia wide business, representing every major capital city and most regional cities as well.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Jimmy Brings\u2019 platform started to hit its limitations and they decided to go for a composable commerce stack. Adam Watt, Head of Engineering at Jimmy Brings, talks about this with Jamie and Marvin from Deity in The Commerce Composers Podcast. In this blog we cover the highlights of Jimmy Brings\u2019 new and fully composable digital experience built on Deity so keep on reading!\\xa0 \"}),/*#__PURE__*/e(\"h2\",{children:\"The Project\"}),/*#__PURE__*/e(\"p\",{children:\"This is a huge project with a lot of moving parts. The first thing to do was to get a really good grasp of the business: what does the playing field and the different business processes look like? Jimmy Brings is an alcohol delivery service and on demand delivery is quite different from regular ecommerce. It all starts with the location of the customers and from there Jimmy Brings has to decide what products they want to show, what prices, what promotions they want to apply and so on.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"When we had this clear, Jimmy Brings had to decide what they wanted to change, what third-party services they wanted to use and what the requirements were. They didn\u2019t have to worry about the connections, orchestration and everything working well together because \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Deity\u2019s Composable Commerce platform\"})}),\" makes sure of this. That\u2019s how we got off to a good start.\\xa0\"]}),/*#__PURE__*/t(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:\"This is what Jimmy Brings needed. You can\u2019t just have BigCommerce isolated and not make sure that it works with for example your internal ERP system. Or you can\u2019t have Algolia running in isolation without it being aware of stock availability or such things. That is why we started to make sure we understand these business processes.\"}),/*#__PURE__*/e(\"p\",{children:\"Marvin van Wingerde, Head of Product at Deity\"})]}),/*#__PURE__*/e(\"h2\",{children:\"The Launch!\"}),/*#__PURE__*/e(\"p\",{children:\"We can most definitely say that the Deity x Jimmy Brings project was huge. Together we managed to launch the completely new, composable platform in just 8 months time, which is an incredible achievement.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The three weeks before the launch were all about making sure that everything works as intended so when the actual moment was there it was great to see that the launch was successful and everything went smoothly.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"\u2018\u2019The launch was a fantastic moment to be honest. Something I always remember is that first transaction on the new ecom platform. Transferring over 400,000 customers in one night and having a really solid day of trade the next day was an amazing experience.\u2019\u2019\\xa0- \"}),\"Adam Watt, Head of Engineering at Jimmy Brings\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Results\"}),/*#__PURE__*/e(\"p\",{children:\"With the composing layer Jimmy Brings can now bring new features to market quickly and adapt to the ever changing customer demand. They\u2019re not dependent on a commerce engine anymore and they can easily tweak in the middleware layer which gives a huge advantage compared to building separate integrations or building everything inside a commerce engine. When Jimmy Brings wants to add or replace specific features or services, they don\u2019t have to start building everything again or rebuild the dependency in the frontend. They can just add or remove specific components and optimize their stack. That\u2019s the benefit of integrating via Deity\u2019s composer instead of building direct system to system integrations. This makes Jimmy Brings\u2019 tech stack maintainable and highly future-proof.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Fast time to market is something that\u2019s very important for Jimmy Brings and with this new Composable Architecture they can focus on building and launching new features for their customers rather than simply patching the holes.\\xa0\"}),/*#__PURE__*/t(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:\"For me this has probably been the quietest summer that I've had in terms of tech, so that's a fantastic thing. Obviously, weekends are a great time for trade in Australia for alcohol delivery services. The last couple of years, with Jimmy brings, we've had to have meetings about, do we need to buy more servers for the platform? Who's going to be on call to scale in the service? And so on. So, when peak season rolled around this year, it was amazing to see that everything was relaxed, nice and smooth. Thanks to the Composable approach.\"}),/*#__PURE__*/e(\"p\",{children:\"Adam Watt, Head of Engineering at Jimmy Brings\"})]}),/*#__PURE__*/e(\"h2\",{children:\"A True Composable Commerce Story\"}),/*#__PURE__*/e(\"p\",{children:\"With Deity as their foundation, Jimmy Brings was able to build a complete composable digital experience platform, across all devices. They could pick the right tools to map their business processes 100% to what their customer needed, while Deity provides them with connections and orchestration between all services.\"}),/*#__PURE__*/e(\"p\",{children:\"Jimmy Brings uses Deity as the core composer and PWA storefront to deliver a unified web and native app experience. The app, based on the same codebase, is available on the web as a PWA, and on both the Google and iOS Store as a native app. That\u2019s what true Composable Commerce is all about!\"}),/*#__PURE__*/t(\"p\",{children:[\"Are you also looking for an endlessly flexible ecommerce setup that massively accelerates your growth and time to market? \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/contact\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Let\u2019s get in touch and build the future of ecommerce, together.\\xa0\"})})]})]});export const richText9=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce is the new standard in ecommerce. But why? And how?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.gartner.com/en/documents/3986490\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Gartner\"})}),\" predicts that \u2018\u2019in 2023, organizations that have adopted a composable approach will outpace the competition by 80% in the speed of new feature implementation.\u2019\u2019 That sounds promising, but there\u2019s one important aspect to keep in mind: Composable Commerce only bears fruit if it\u2019s done the right way.\\xa0Before we jump to the how and why, let\u2019s do a short recap: what is it?\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"What is Composable Commerce?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.deity.com/console\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Composable Commerce\"})}),\" is the approach of selecting and composing best-of-breed solutions to customize and assemble commerce products to your specific preferences or needs.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead of being limited to the capabilities of one software vendor, you can choose from a wide range of third-party software components. Each vendor is specialized in the one thing they do, leading to highly customized and engaging shopping experiences, tailored to your customers\u2019 expectations.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How to go Composable? \"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce is extremely promising for ambitious online merchants, but only if done the right way. There are some things to keep in mind, so let\u2019s have a look:\\xa0\"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Determine your goals\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"What do you want to achieve? What is important for your business, and most of all, for your customers? Determine your strategy. Do you want to focus on a seamless, omnichannel experience, localized commerce to serve a wide range of customers, grow internationally or do you want to deliver beyond customer expectations with unified commerce? You\u2019ll see that if you have clear goals, the next steps are a piece of cake.\\xa0\"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"What do you already have?\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"Switching to Composable Commerce doesn\u2019t mean your existing tech stack is all wrong. There are probably good parts for your business so why throw away all valuable assets? Map what you already have and combine the good stuff with best-of-breed services or custom built integrations.\\xa0\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"What features do you need?\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"Now that you have a clear overview of what you already have, it\u2019s important to decide what\u2019s missing. One of the main benefits is that you have the ability to integrate with a wide range of third-party tools and services. Decide what features or services you need for your business and compose highly engaging, reliable and flexible commerce experiences.\\xa0\\xa0\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Choose a starting point\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce is a step by step process. Depending on your specific needs and goals and the complexity of the online store you can gradually add additional features and services. Start with the most important parts of your business and grow towards a platform that is fully adapted to your needs and wishes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Not happy with a specific service anymore? Not a problem. You can easily swap services according to your business needs.\\xa0\"}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Choose your composer\\xa0\"})})}),/*#__PURE__*/t(\"p\",{children:[\"You need something that brings everything together and makes sure you never have to depend on one specific platform or service. Something that is able to make all these different services work well together and communicate with the frontend(s), at the right time. You need a \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/platform/commerce-composer\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Composer.\"})})]}),/*#__PURE__*/e(\"ol\",{start:\"6\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",children:/*#__PURE__*/e(\"h3\",{children:\"Deity is here to help\"})})}),/*#__PURE__*/e(\"p\",{children:\"Deity is the leading platform that enables ambitious businesses to compose best-of-breed digital experiences and orchestrate their commerce processes. You decide how you want to grow, Deity helps you with the connections and orchestration.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5X7zjbSH0zDORjzAFqBRDIB4llE.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/5X7zjbSH0zDORjzAFqBRDIB4llE.jpg\",srcSet:\"https://framerusercontent.com/images/5X7zjbSH0zDORjzAFqBRDIB4llE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/5X7zjbSH0zDORjzAFqBRDIB4llE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/5X7zjbSH0zDORjzAFqBRDIB4llE.jpg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"Composable Commerce done right!\"}),/*#__PURE__*/e(\"p\",{children:\"If you take the right approach to Composable Commerce, countless benefits lie ahead for you. According to Gartner, a composable approach leverages modularized, cloud-native business capabilities \u2018\u2019to move toward future-proof digital commerce experiences.\u2019\u2019\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 Pivot quickly and keep up with customer expectations\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 Create highly personalized and seamless digital experiences\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 Adapt to changes in the market quickly\"}),/*#__PURE__*/e(\"p\",{children:\"\u2192 Get the freedom to combine best-of-breed services and extend and customize them to your needs and many many more.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So, are you considering a composable setup? Follow the steps above to do it right. Always work with a composer, this is often the missing piece in ecommerce stories but it\u2019s the key to true Composable Commerce success. Our team of highly skilled people is \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/contact\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ready to bring your business to the next level\"})}),\", together.\\xa0\"]})]});export const richText10=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce is an upcoming and promising approach to ecommerce. Many companies use this word in their marketing to gain momentum but in many cases the real meaning of Composable is missing. Before you can fully benefit from Composable Commerce, it\u2019s important to understand what it truly is.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So, let us, for once and for all, explain what it is, what composable architecture looks like and how you can get started.\"}),/*#__PURE__*/e(\"h2\",{children:\"Composable Commerce: the definition \"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce allows online merchants to select and assemble various best of breed commerce solutions and compose them to deliver differentiated and highly engaging commerce experiences.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce is a modular approach to digital commerce. Instead of using a monolithic, one-size-fits-all, solution, you collect and combine different loosely-coupled services that meet specific business needs, such as a shopping cart, search, promotion or order management. All these software components communicate through a composer. This allows digital brands to build what they truly need, rather than relying on one single vendor. We\u2019ll explain this in more detail in the next section.\"}),/*#__PURE__*/e(\"img\",{alt:\"Lego blocks illustrating a composable commerce approach for online merchants. \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,kR9mOIU1hbFZiGeiervH6OLniA.svg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/kR9mOIU1hbFZiGeiervH6OLniA.svg\",srcSet:\"https://framerusercontent.com/images/kR9mOIU1hbFZiGeiervH6OLniA.svg?scale-down-to=512 512w,https://framerusercontent.com/images/kR9mOIU1hbFZiGeiervH6OLniA.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/kR9mOIU1hbFZiGeiervH6OLniA.svg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"Composable Architecture\"}),/*#__PURE__*/e(\"p\",{children:\"There are different approaches to ecommerce. A monolithic software architecture is still the most common one in ecommerce but that\u2019s slowly changing. Composable Architecture is emerging and slowly getting the credits it deserves. You can imagine that this approach massively changes the way businesses operate.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A composable, or \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/blog/next-level-commerce-headless-architecture\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"service-oriented architecture\"})}),\", separates and decentralizes all the different systems you need in your tech stack. To ensure the right dataflows we need a service for real-time communication, connections and data orchestration between the different services and frontend(s). That\u2019s where the composer comes in, to connect all the dots between the systems and services.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"A drawing of a composable architecture, also known as service-oriented software architecture. \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xciecyOuYQ3rpqcpae4NfNCBy1A.svg?originalFilename=Service-Oriented-Architecture.svg\",\"data-framer-height\":\"800\",\"data-framer-width\":\"1920\",height:\"400\",src:\"https://framerusercontent.com/images/xciecyOuYQ3rpqcpae4NfNCBy1A.svg\",srcSet:\"https://framerusercontent.com/images/xciecyOuYQ3rpqcpae4NfNCBy1A.svg?scale-down-to=512 512w,https://framerusercontent.com/images/xciecyOuYQ3rpqcpae4NfNCBy1A.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/xciecyOuYQ3rpqcpae4NfNCBy1A.svg 1920w\",style:{aspectRatio:\"1920 / 800\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Change of Perspective\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Composable Commerce is a change of perspective. It allows online merchants to take on a customer-centric approach, rather than depending on one platform. It is for good reason that a composable architecture is also known as service-oriented architecture. You choose the services that are best for your business, and most importantly, for your customers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Foundation for Flexibility\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"Composable architecture provides the flexibility no other software architecture can. It delivers the foundation to build a complete composable digital experience platform. You can pick the tools to map your business processes 100% to your needs, while \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/console\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"the composer takes care of the connections and orchestration\"})}),\" between them.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Evolution, not Revolution\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"A Composable approach integrates modern API-first systems with legacy monoliths to provide continuous innovative feature delivery. This allows businesses to update their architecture through evolution. Don't throw away your entire system or worry about a full replatforming. Choose a starting point and only replace the relevant parts, now and with any future change. \"}),/*#__PURE__*/e(\"h2\",{children:\"Getting started with Composable Commerce\"}),/*#__PURE__*/t(\"p\",{children:[\"There are three simple rules to get started. First of all, it\u2019s important to \",/*#__PURE__*/e(\"strong\",{children:\"have clear goals. \"}),\"What do you want to achieve? What do you want to focus on? And how can changing from a monolithic or headless approach to Composable Commerce help you achieve this. When you have clear goals and priorities, it\u2019s time to \",/*#__PURE__*/e(\"strong\",{children:\"map the services you are using and the services you want to use.\"}),\" Keep the good stuff of your existing ecommerce platform and complement it with best of breed commerce solutions that support your business growth. Last but not least, \",/*#__PURE__*/e(\"strong\",{children:\"choose your starting point.\"}),\" Depending on your specific needs and goals and the complexity of the online store you can gradually add additional features and services. Start with the most important parts of your business and grow towards a platform that is fully adapted to your needs and wishes.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Now that you have your goals, existing and desired services and starting point clear, we can connect your existing tech stack to \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/platform/commerce-composer\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Deity\u2019s Commerce Composer\"})}),\" to make these different systems and services work well together and with as many frontends as you need. \"]}),/*#__PURE__*/e(\"h2\",{children:\"Deity is the leading platform for Composable Commerce\"}),/*#__PURE__*/e(\"p\",{children:\"Make the switch to Composable Commerce with Deity and build a platform that is ready for any future change. Do you for example want to add different PSPs to support all payment methods your customers expect? Or do you want to replace your old CMS for a new and innovative one? Not a problem. You can now adapt to changes in the market and customer demand quickly, without adding complexity.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Are you ready to grow and take the next step in ecommerce? Get ahead of your competitors and \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/contact\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"contact us\"})}),\", we\u2019re ready to start our next adventure together.\\xa0\"]})]});export const richText11=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Composable Commerce\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Composable Commerce.\"}),\" After the covid rush, this is the new buzzword in ecommerce. The thing that will save us all, that will make our shops unbeatable, our conversion rates flying and it will give us more freedom then we could ever dream of.\"]}),/*#__PURE__*/e(\"p\",{children:\"But does it really? The answer is YES, it really is the best thing that has happened to commerce tech in years - but only if it is done the right way.\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, in the last months I have seen so many agencies and tech companies claiming to do Composable Commerce, while actually they are just using the word to gain momentum and sell you the same old legacy stack you\u2019ve been dealing with forever. They are gaining fame by using the word Composable Commerce, while at the same time bringing disadvantage to merchants, and harming the reputation of real composable commerce.\"}),/*#__PURE__*/e(\"p\",{children:\"Let me explain:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Building a frontend and connecting a commerce engine and some services with some API\u2019s is NOT Composable Commerce. It is headless commerce.\\xa0\"})})}),/*#__PURE__*/e(\"img\",{alt:\"headless architecture\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5kV0JsDBbesqpHQ62jaL1AU7gGs.svg?originalFilename=1-Headless.svg\",\"data-framer-height\":\"740\",\"data-framer-width\":\"1920\",height:\"370\",src:\"https://framerusercontent.com/images/5kV0JsDBbesqpHQ62jaL1AU7gGs.svg\",srcSet:\"https://framerusercontent.com/images/5kV0JsDBbesqpHQ62jaL1AU7gGs.svg?scale-down-to=512 512w,https://framerusercontent.com/images/5kV0JsDBbesqpHQ62jaL1AU7gGs.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/5kV0JsDBbesqpHQ62jaL1AU7gGs.svg 1920w\",style:{aspectRatio:\"1920 / 740\"},width:\"960\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Using a commerce engine with a headless frontend and then connecting a cms to that engine is also NOT Composable Commerce. It\u2019s still headless with an API connected cms.\\xa0\"})})}),/*#__PURE__*/e(\"img\",{alt:\"Headless software architecture with a cms connected via API\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aHyoZ2Q5gurkvEuem4Bcw2wa5bg.svg?originalFilename=2-Headless-w-API-CMS.svg\",\"data-framer-height\":\"740\",\"data-framer-width\":\"1920\",height:\"370\",src:\"https://framerusercontent.com/images/aHyoZ2Q5gurkvEuem4Bcw2wa5bg.svg\",srcSet:\"https://framerusercontent.com/images/aHyoZ2Q5gurkvEuem4Bcw2wa5bg.svg?scale-down-to=512 512w,https://framerusercontent.com/images/aHyoZ2Q5gurkvEuem4Bcw2wa5bg.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/aHyoZ2Q5gurkvEuem4Bcw2wa5bg.svg 1920w\",style:{aspectRatio:\"1920 / 740\"},width:\"960\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Using a commerce engine and adding a bunch of services via plugins is NOT composable commerce. It is a traditional monolith with plugins.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"Monolithic software architecture with services connected via plugins.\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,J9veP6dW3gATCWY0r1nSegR4a3U.svg?originalFilename=3-Traditional-Monolith-w-Plugins.svg\",\"data-framer-height\":\"741\",\"data-framer-width\":\"1920\",height:\"370\",src:\"https://framerusercontent.com/images/J9veP6dW3gATCWY0r1nSegR4a3U.svg\",srcSet:\"https://framerusercontent.com/images/J9veP6dW3gATCWY0r1nSegR4a3U.svg?scale-down-to=512 512w,https://framerusercontent.com/images/J9veP6dW3gATCWY0r1nSegR4a3U.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/J9veP6dW3gATCWY0r1nSegR4a3U.svg 1920w\",style:{aspectRatio:\"1920 / 741\"},width:\"960\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Using a commerce engine and connecting a \u2018middleware\u2019 to only talk to your backend WMS or ERP is a more enterprise approach but still with a monolith.\\xa0\"})})}),/*#__PURE__*/e(\"img\",{alt:\"Monolithic architecture with a middleware to only talk to your backend WMS or ERP.\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xlyaOzpcuOIDKzllqpZTTgzMVkM.svg?originalFilename=4-Monolith-w-ESB-Backend.svg\",\"data-framer-height\":\"741\",\"data-framer-width\":\"1920\",height:\"370\",src:\"https://framerusercontent.com/images/xlyaOzpcuOIDKzllqpZTTgzMVkM.svg\",srcSet:\"https://framerusercontent.com/images/xlyaOzpcuOIDKzllqpZTTgzMVkM.svg?scale-down-to=512 512w,https://framerusercontent.com/images/xlyaOzpcuOIDKzllqpZTTgzMVkM.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/xlyaOzpcuOIDKzllqpZTTgzMVkM.svg 1920w\",style:{aspectRatio:\"1920 / 741\"},width:\"960\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The last one: even with everything combined it is still not real Composable Commerce.\\xa0\"})})}),/*#__PURE__*/e(\"img\",{alt:\"An example of a software architecture that is not composable commerce. \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dptwoAqpZXlBey8oOTgh8BvKiQ4.svg?originalFilename=5-Everything+combined.svg\",\"data-framer-height\":\"741\",\"data-framer-width\":\"1920\",height:\"370\",src:\"https://framerusercontent.com/images/dptwoAqpZXlBey8oOTgh8BvKiQ4.svg\",srcSet:\"https://framerusercontent.com/images/dptwoAqpZXlBey8oOTgh8BvKiQ4.svg?scale-down-to=512 512w,https://framerusercontent.com/images/dptwoAqpZXlBey8oOTgh8BvKiQ4.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/dptwoAqpZXlBey8oOTgh8BvKiQ4.svg 1920w\",style:{aspectRatio:\"1920 / 741\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"So, what is Composable Commerce? \"}),/*#__PURE__*/e(\"p\",{children:\"Composable commerce is the principle of building a platform with several \u2018components\u2019 that are used as services.\"}),/*#__PURE__*/e(\"p\",{children:\"We have a service for stock (for example our ERP), one for payment (Mollie), a cms (Contentful), an engine for promotions (talon.one) and maybe a custom service for your unique pricing strategy. All these services need to communicate with each other, and eventually with the first service your customer connects with: the frontend(s).\"}),/*#__PURE__*/e(\"p\",{children:\"But how do we do that? How do we make all these services talk to each other? Not by connecting them to one service (monolith+plugins) or by connecting to the frontend via direct API\u2019s (headless) .\"}),/*#__PURE__*/e(\"p\",{children:\"No, in Composable Commerce we need something that is able to make everything talk to each other, while you still have control. To update, manage, maintain, modify and orchestrate all the data going in and out. We need something that makes sure all these different services work well together, in real time, \\xe1nd makes sure we are not depending on one of them.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"And that is the main ingredient of Composable Commerce. The layer so many projects are missing: real composable commerce needs an actual COMPOSER. Like a DJ needs its mixing table, and like a musician needs the director to lead the orchestra. We need something in charge of all these different elements to compose an actual melody.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vi2gQtOxDlzfRcZAU7yCDIRjeQ.svg\",\"data-framer-height\":\"741\",\"data-framer-width\":\"1920\",height:\"370\",src:\"https://framerusercontent.com/images/vi2gQtOxDlzfRcZAU7yCDIRjeQ.svg\",srcSet:\"https://framerusercontent.com/images/vi2gQtOxDlzfRcZAU7yCDIRjeQ.svg?scale-down-to=512 512w,https://framerusercontent.com/images/vi2gQtOxDlzfRcZAU7yCDIRjeQ.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/vi2gQtOxDlzfRcZAU7yCDIRjeQ.svg 1920w\",style:{aspectRatio:\"1920 / 741\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:\"Only then can we guarantee all the benefits of Composable Commerce: freedom to really choose your best of breed services, freedom to add your own microservices, unlimited scalability, acceleration of new feature adoption, highly personalized digital experiences, and many many more.\"}),/*#__PURE__*/e(\"img\",{alt:\"Composable Commerce Architecture\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ruhbaCMzWUOmCoHkLyfyyugdcs.svg?originalFilename=7-Composable-Commerce.svg\",\"data-framer-height\":\"1081\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/ruhbaCMzWUOmCoHkLyfyyugdcs.svg\",srcSet:\"https://framerusercontent.com/images/ruhbaCMzWUOmCoHkLyfyyugdcs.svg?scale-down-to=512 512w,https://framerusercontent.com/images/ruhbaCMzWUOmCoHkLyfyyugdcs.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ruhbaCMzWUOmCoHkLyfyyugdcs.svg 1920w\",style:{aspectRatio:\"1920 / 1081\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:\"So, if someone ever talks to you again about Composable Commerce, it\u2019s really easy to find out if you are getting the real thing: give them a piece of paper and let them draw the architecture they are planning to build for you. If there is not a composer in the middle connecting all the services (including the frontend), watch out. They are trying to fake it till they make it.\"}),/*#__PURE__*/e(\"p\",{children:\"Want to know how your plans come to live in a real composable environment? Our architects are ready to dive deep and take you to the drawing board so we can set out the blueprint for your composable commerce strategy.\"})]});export const richText12=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"About Jimmy Brings\"}),/*#__PURE__*/e(\"p\",{children:\"Australian alcohol delivery company, Jimmy Brings, has adopted the Dutch technology to streamline customers\u2019 experience when making their purchases via an advanced app or website, building a flexible, enterprise and future-proof platform with Deity at its core to give Jimmy Brings complete freedom and control over its e-commerce services.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CProviding our customers with an amazing experience is imperative for us at Jimmy Brings,\u201D said Luke Calavassy, Head of Jimmy Brings. \u201CWe are proud to be the largest on demand alcohol retailer in Australia, underpinned by an intricate logistics business that operates at speed. Despite these complexities, we are focused on making every online interaction localised and seamless for our customers - irrespective of what device they are using.\u201D\"}),/*#__PURE__*/e(\"h2\",{children:\"Deity Commerce Composer\"}),/*#__PURE__*/t(\"p\",{children:[\"With Deity as the \",/*#__PURE__*/e(a,{href:\"https://www.deity.com/console\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"core composer\"})}),\", Jimmy Brings undertook this project to build an agile, enterprise, future-ready platform with the goal of taking full control of the entire e-commerce journey. This allows Jimmy Brings to integrate new technologies, allow data orchestration, and create a highly engaging shopping experience.\"]}),/*#__PURE__*/e(\"p\",{children:\"With the help of Deity\u2019s professional services and strategic advice, Jimmy Brings has migrated from multiple web and app channels to one unified, flexible and easy to maintain PWA in only eight months.\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Adam Watt, Head of Engineering at Jimmy Brings, says: \u2018\u2019By using Deity's core we have reduced the speed to market for future development and increased our flexibility when it comes to the choices in the marketplace. During our peaks of trade the Deity core allows us to scale to meet demand and when paired with our own microservices and bespoke solutions, we can now expand and contract easily. Working with the Deity team has been amazing, the platform allows the team to build with confidence and speed due to the design of the core.\u2019\u2019\"}),/*#__PURE__*/e(\"img\",{alt:\"Jimmy Bring's new shop running on Composable Architecture\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,iRkDrYbzxOF8SaOXvNNzrquR4pE.jpg\",\"data-framer-height\":\"880\",\"data-framer-width\":\"1561\",height:\"440\",src:\"https://framerusercontent.com/images/iRkDrYbzxOF8SaOXvNNzrquR4pE.jpg\",srcSet:\"https://framerusercontent.com/images/iRkDrYbzxOF8SaOXvNNzrquR4pE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/iRkDrYbzxOF8SaOXvNNzrquR4pE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/iRkDrYbzxOF8SaOXvNNzrquR4pE.jpg 1561w\",style:{aspectRatio:\"1561 / 880\"},width:\"780\"}),/*#__PURE__*/e(\"h2\",{children:\"The future of web technology\"}),/*#__PURE__*/e(\"p\",{children:\"Jimmy Brings\u2019 new integrated platform acts as an example of what the future of web technology will look like \u2013 a hyper flexible platform full of enterprise power with a user experience without limitations.\"}),/*#__PURE__*/e(\"p\",{children:\"By using Deity\u2019s unique Commerce Composer, Jimmy Brings can now utilize all the modern SaaS products while combining them with their own, tailor made and highly customized e-commerce services.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Promotion engine partner, \",/*#__PURE__*/e(a,{href:\"https://www.talon.one/\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Talon.One\"})}),\" is one of Jimmy Brings\u2019 leading SaaS partners that has been integrated via the Deity Composable Commerce platform to execute Jimmy Brings\u2019 digital marketing campaign.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Thorunn Devoy, Head of Partnerships at Talon.One says: \\\"With Composable Commerce, Jimmy Brings can select best-of-breed commerce components and 'compose' them into a custom application built for \",/*#__PURE__*/e(\"em\",{children:\"their\"}),' specific business needs. We are excited that Jimmy Brings is working with Talon.One and Deity to power personalized and limitless commerce experiences at scale.\"\\xa0']}),/*#__PURE__*/e(\"h2\",{children:\"True Composable Commerce\"}),/*#__PURE__*/e(\"p\",{children:\"Deity\u2019s co-founder and Chief Commercial Officer Jamie Maria Schouren concludes: \u201CThe launch of the Jimmy Brings web experience is a true milestone in the world of Composable Commerce and MACH. It proves without a doubt that with a strong vision it is possible to create an ecosystem that is truly best for the business.\\xa0 We made a selection of best in breed technologies, custom made services and combined that all with an excellent front-end experience. Standing in the middle is our Commerce Composer, the true force and \u2018secret\u2019 behind successful Composable Commerce projects.\u2019\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"Jamie continues: \u2018\u2019With the use of Deity technology, Jimmy Brings can take control and orchestrate the entire e-commerce journey. They are now equipped with a platform ready to accelerate their future growth, without limitations.\u2019\u2019\"}),/*#__PURE__*/e(\"p\",{children:\"Deity joins a list of best-in-class providers that Jimmy Brings has partnered with to create a leading experience, and in doing so has integrated these services through the Commerce Composer to give Jimmy Brings unified access and control. These providers include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.bigcommerce.com/\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"BigCommerce\"})}),\" which connects to Deity\u2019s Commerce Composer to deliver core commerce functionalities\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Promotion engine \",/*#__PURE__*/e(a,{href:\"https://www.talon.one/\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Talon.One\"})}),\" to provide campaigns based on valuable and high-quality data\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.contentful.com/\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Contentful\"})}),\" for extensive content management\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.algolia.com/\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Algolia\"})}),\" for search optimization, and\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://stripe.com/\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Stripe\"})}),\" and \",/*#__PURE__*/e(a,{href:\"https://www.wpay.com.au/\",nodeId:\"U1u3L3F5X\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"WPay\"})}),\" for payments\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"About Deity\"}),/*#__PURE__*/e(\"p\",{children:\"Deity offers a platform to enable any fast-growing online merchant to break away from the restrictions of their current e-commerce platform, and allow them to finally grow again without limitations. We offer a true Enterprise stable solution, with the ease and speed of SaaS, while keeping the agility and freedom of an Open Source platform. \"}),/*#__PURE__*/t(\"p\",{children:[\"Are you ready to accelerate your ecommerce growth? Find out how Deity can help. \",/*#__PURE__*/e(a,{href:\"https://deity.io/contact\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Contact us!\"})})]})]});export const richText13=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Introduction\"}),/*#__PURE__*/t(\"p\",{children:[\"It is no surprise that ecommerce is still on the rise. The ecommerce landscape today is almost unrecognizable compared to a couple of years ago. The percentage of consumers shopping online is increasing tremendously and according to \",/*#__PURE__*/e(a,{href:\"https://www.forbes.com/\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Forbes\"})}),\", online retail sales as a percentage of total retail sales \",/*#__PURE__*/e(a,{href:\"https://www.forbes.com/sites/forbesbusinesscouncil/2021/05/27/the-e-commerce-landscape-what-has-changed-a-year-into-the-pandemic/\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"have skyrocketed to 35% in 2021.\"})}),\" Just one year before, in 2020, online sales had already grown significantly to 19% of total sales. These numbers show the huge increase in online sales in the last two to three years.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"As you can imagine, there are massive shifts in consumer behavior and online retailers have to pull out all the stops to stay ahead of their competitors. It\u2019s not about selling a product anymore, it\u2019s about meeting and exceeding customer expectations. That\u2019s what modern commerce is about: Start building a future-ready ecommerce platform that\u2019s flexible, modular, and that scales with you. So what about headless and Composable Commerce? How does it help and what is the difference between these two?\"}),/*#__PURE__*/e(\"img\",{alt:\"the difference between headless and composable commerce. \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ScWkC1BbOkkhkTfqMFcaiyiEA.svg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/ScWkC1BbOkkhkTfqMFcaiyiEA.svg\",srcSet:\"https://framerusercontent.com/images/ScWkC1BbOkkhkTfqMFcaiyiEA.svg?scale-down-to=512 512w,https://framerusercontent.com/images/ScWkC1BbOkkhkTfqMFcaiyiEA.svg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ScWkC1BbOkkhkTfqMFcaiyiEA.svg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"Headless\"}),/*#__PURE__*/e(\"p\",{children:\"A very first, logical step towards a modern approach is going headless: a huge buzzword in ecommerce and an eye-opener for fast-growing online retailers that encounter limitations in their ecommerce setup. Headless commerce is the ecommerce approach by which the backend from a webshop is decoupled from the frontend, which means that the frontend is a stand-alone application. By doing so, it helps ecommerce merchants to innovate faster on the frontend and to deliver compelling, high-quality experiences.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Better performance: \"}),\"Improve website performance with headless PWA technology for a better, faster, more agile, adaptable shopping experience.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"True omnichannel experience: \"}),\"Deliver best user experience on any sales channel, whether it\u2019s on desktop, mobile device, tablet or any other touchpoint. Headless commerce enables online brands to build new experiences at any time.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Highly customizable:\"}),\" A headless approach offers limitless potential on the frontend. Fully customize your frontend experience based on your business goals and needs.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Flexibility and adaptability: \"}),\"The frontend is decoupled from the backend which makes it easy to make changes in the frontend without it affecting any other service in the backend.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Of course going headless is a good first step towards a fully optimized ecommerce setup and it has many advantages compared to a monolith, but it\u2019s important to remember that these advantages only apply to the frontend of a webshop. Do you want complete freedom, flexibility, and scalability? Then it\u2019s a must to look at your backend setup as well. That\u2019s where Composable Commerce comes in: get complete freedom from frontend to backend and build your shop the way you want.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Composable Commerce\"}),/*#__PURE__*/e(\"p\",{children:\"So, what if we also apply this strategy of decoupling for unlimited flexibility, scalability, and freedom to the backend of a webshop? That\u2019s what Composable Commerce is all about. It gives you complete freedom to select best-of-breed commerce components and compose them into a\\xa0 fully customized ecommerce setup, adapted to your specific business needs. This approach unlocks unlimited flexibility, scalability, and it gives you full control over your business, from frontend to backend. This way organizations can deliver innovation and adapt more quickly to the ever changing ecommerce market.\"}),/*#__PURE__*/e(\"img\",{alt:\"A diagram explaining the difference between Headless and Composable Commerce with computer parts\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,z8uHCWE5HnsvlXKpUVkfZiOAk5k.png\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/z8uHCWE5HnsvlXKpUVkfZiOAk5k.png\",srcSet:\"https://framerusercontent.com/images/z8uHCWE5HnsvlXKpUVkfZiOAk5k.png?scale-down-to=512 512w,https://framerusercontent.com/images/z8uHCWE5HnsvlXKpUVkfZiOAk5k.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/z8uHCWE5HnsvlXKpUVkfZiOAk5k.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Incredible user experience\"}),\": Create supreme shopping experiences throughout the customer journey; from first touchpoint to an actual purchase.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Vendor flexibility\"}),\": Work with the software vendors and technologies that fit with your business needs. From the commerce platform of your choice, to a headless CMS, to your preferred payment service provider. Every combination is possible.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"100% future-proof\"}),\": Create an ecommerce platform that\u2019s not only ready for today, but also for tomorrow. Not happy with a specific software vendor anymore? Not a problem! Your tech stack is clear and switching is easy.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"One source of truth for your data:\"}),\" Synchronize all your data seamlessly across the platform and all your channels within milliseconds.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What to choose\"}),/*#__PURE__*/e(\"p\",{children:\"So, is your online business fast-growing, are you open to new technologies and are you looking for an ecommerce setup that is ready for the future? Then you should consider Composable Commerce. This service-oriented architecture gives you complete freedom to build the ecommerce platform your business needs, without adding complexity. Going headless with a decoupled architecture is a good first step towards a full composable setup and it gives you many advantages on the frontend side. Do you want complete control over your frontend \\xe1nd backend? Then it\u2019s time for Composable Commerce!\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"How to get started\"}),/*#__PURE__*/e(\"p\",{children:\"At first glance, the switch to Composable Commerce seems to be a huge step for online businesses. However, it doesn't require a big bang replatforming. The advantage of this approach is that it\u2019s a process, you can gradually transition from a monolithic to a composable structure without throwing away all the valuable business logic you've acquired over the years. A good first step towards composable is headless. Start decoupling your frontend from the backend and when you\u2019re ready, take the next step. Start slow and keep on building the platform that your business needs. And the good thing about this best-of-breed world: Every player in ecommerce has its own focus and expertise.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t start building everything from scratch but stand on our shoulders. \",/*#__PURE__*/e(a,{href:\"https://deity.io/contact\",nodeId:\"U1u3L3F5X\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Contact us.\\xa0\"})})]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText12\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText13\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText11\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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