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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as i}from\"framer-motion\";import*as r from\"react\";export const richText=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/e(\"p\",{children:\"The challenge our client Eden Software Solutions was facing was very stagnant leads from organic search. This once-profitable channel needed an immediate revamp in order to boost leads and revenue streaming in from the Desk Booking and Visitor Management pages. This required an increase in keyword rankings. Eden was using another SEO and backlink agency but wasn\u2019t having the success they were looking for until we implemented our unique link building strategy. They were beginning to think that SEO was just not the right channel for them. They needed more revenue to ensure that organic search remained a profitable channel.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/e(\"p\",{children:\"At the core of our strategy was the implementation of non-branded backlink acquisition from high-authority publications. This was a targeted effort aimed at boosting the visibility of two high-priority pages identified by GR0 and the client working as a team. \"}),/*#__PURE__*/e(\"p\",{children:\"What set our strategy apart was the integration of on-page optimizations on two target pages to make them more SEO-friendly. In the 10 months we\u2019ve been partnering with Eden, approximately 50 backlinks were successfully acquired, demonstrating the efficiency of our Link Building strategy. The average Domain Rating of those backlinks is an impressive 74.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 We strategically obtained backlinks targeted to the Desk Booking and Visitor Management pages, aligning with the client\u2019s priorities and extensive research done by GR0. These backlinks came from highly credible publications to boost organic traffic\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 We used a variety of anchor texts to increase the keyword positioning for several keywords that these pages ranked for\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 To enhance the performance of these two pages, we did what we do best: implementing on-page optimizations. It was a must to ensure their titles, meta descriptions, and H1 headers were tailored to our target keywords.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Results\"})}),/*#__PURE__*/e(\"p\",{children:\"We are very excited that our client Eden is now ranking #1 for their target keyword \u2018desk booking\u2019. Eden is ranked above other sites that have much higher Domain Ratings, which showcases how well our strategy works\u200D\"}),/*#__PURE__*/e(\"p\",{children:\"Eden was previously not ranking for \u2018visitor management system\u2019 at all. Now, after only a couple months of backlink acquisition as targeted in our link building strategy, they are ranking on the first page of Google!\"}),/*#__PURE__*/e(\"p\",{children:\"The number of keywords the \u201CVisitor Management\u201D page ranks for has consistently increased since we took over in June, and \u201CDesk Booking\u201D has been ranking incredibly, sitting at position 1 of recent:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"350\",src:\"https://framerusercontent.com/images/aHN7bXmr7lrbk8s8eXQn13CJa6I.webp\",srcSet:\"https://framerusercontent.com/images/aHN7bXmr7lrbk8s8eXQn13CJa6I.webp?scale-down-to=512 512w,https://framerusercontent.com/images/aHN7bXmr7lrbk8s8eXQn13CJa6I.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/aHN7bXmr7lrbk8s8eXQn13CJa6I.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/aHN7bXmr7lrbk8s8eXQn13CJa6I.webp 3084w\",style:{aspectRatio:\"3084 / 700\"},width:\"1542\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CVisitor Management\u201D and \u201CVisitor Management System\u201D have also recently ranked highly in the top 10:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"394\",src:\"https://framerusercontent.com/images/Fxg7fxMXxl0LfZAmKGPTV9kSo8.webp\",srcSet:\"https://framerusercontent.com/images/Fxg7fxMXxl0LfZAmKGPTV9kSo8.webp?scale-down-to=512 512w,https://framerusercontent.com/images/Fxg7fxMXxl0LfZAmKGPTV9kSo8.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/Fxg7fxMXxl0LfZAmKGPTV9kSo8.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/Fxg7fxMXxl0LfZAmKGPTV9kSo8.webp 3802w\",style:{aspectRatio:\"3802 / 788\"},width:\"1901\"})]});export const richText1=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/e(\"p\",{children:\"Pickleheads had a strategic vision to leverage organic search and elevate their brand's visibility, aiming for dominance in \\\"Pickleball Near Me\\\" queries. Recognizing the role of authority in search rankings, they prioritized enhancing their backlink profile with GR0's help and guidance. Employing HARO (Help a Reporter Out) and various other backlinking strategies within our publisher network, we successfully secured over 140 natural backlinks. Pickleheads actively pursued links through HARO, too, furthering their backlinking efforts. They directed efforts towards expanding their scheduler page, aligned with their mobile app, envisioning themselves as the go-to facilitator for spontaneous games at any time. \"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/e(\"p\",{children:\"The majority of our campaign focused on acquiring branded links. This is crucial for brand authority and recognition, as well as higher search engine rankings and increased traffic. In the final months, we added SEO consultation services as well. This allowed us to ensure the site's top technical performance. We fixed numerous broken links, offered guidance on orphan links, and provided metadata corrections for issues like long titles, extensive meta descriptions, and missing meta descriptions. We identified key pages that were not visible in the sitemap, hindering their chances of being regularly crawled.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Examples\"})}),/*#__PURE__*/e(\"p\",{children:\"Addressing issues with top-priority pages not appearing due to canonicalization errors was a focus. For example, pages like \u201CHow to Play Pickleball\u201D had canonical tags that limited their visibility. We discovered that https://www.pickleheads.com/courts/ca was canonicalized to https://www.pickleheads.com/courts/us, significantly reducing the visibility of Canadian pickleball courts. This was an important find and had to be fixed.\"}),/*#__PURE__*/e(\"p\",{children:\"We identified that the \u201CScheduler\u201D page was canonicalized to \u201CSessions,\u201D making \u201CSessions\u201D the page Google ranked while displaying \u201CScheduler.\u201D Correcting this issue quickly led to the page reaching the #2 spot in search results within days, where they had never ranked before. A huge win on our part to help Pickleheads reach their goal!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Proven Success\"})}),/*#__PURE__*/e(\"p\",{children:\"We are incredibly proud of successfully increasing Pickleheads domain rating from 22 to 60 in just 14 months! This was an impressively fast climb and this achievement alone transformed their site into an authoritative powerhouse for pickleball-related queries\u200D\"}),/*#__PURE__*/e(\"p\",{children:\"The Pickleheads team was an extremely knowledgeable group of people who knew exactly what they wanted. Working with them was wonderful! They were receptive, worked with us side by side, and undeniably played a significant role in their own growth as well. We always enjoy working closely with our clients, and this teamwork led to better results than we even imagined!\u200D\"})]});export const richText2=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/e(\"p\",{children:'Ubisoft executives identified a pressing issue: the need to improve the search ranking for the term \"How to learn guitar\" and overcome their acquisition challenges with the Rocksmith+ product. Their primary focus was on increasing organic traffic and visibility. Specifically, they aimed to secure top positions for keywords related to \"guitar tuner\" and \"how to play guitar.\"'}),/*#__PURE__*/e(\"h2\",{children:\"The Strategy\"}),/*#__PURE__*/t(\"p\",{children:['We started by creating plenty of beginner-friendly content on learning guitar, covering topics like chords, scales, and playing popular songs. We generated a substantial amount of educational content. While our link-building efforts targeted keywords like \"guitar tuner\" and \"how to play guitar,\" surprisingly, our main success came from the ',/*#__PURE__*/e(\"strong\",{children:\"quality of the content itself\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"To enhance our SEO efforts, we focused on internal linking and on-page optimization techniques. The real game-changer was consistently producing valuable and fresh content. As a result, \",/*#__PURE__*/e(\"strong\",{children:\"we achieved high rankings for various keywords related to tuning\"}),\", demonstrating the effectiveness of our content-driven approach.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Examples\"}),/*#__PURE__*/t(\"p\",{children:[\"Through our partnership with Ubisoft, we executed a content strategy that achieved remarkable results. By \",/*#__PURE__*/e(\"strong\",{children:\"consistently delivering a substantial volume of high-quality content, we witnessed a significant increase in non-branded traffic\"}),\". We have a great deal of ready-to-publish material, which plays a pivotal role in elevating Ubisoft's search rankings. We achieved an impressive milestone of \",/*#__PURE__*/e(\"strong\",{children:\"over a million new non-branded impressions\"}),\", solidifying Ubisoft's online presence and \",/*#__PURE__*/e(\"strong\",{children:\"driving substantial audience engagement\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"We optimized key pages to enhance their performance, and made a few strategic updates to existing articles. This refinement process has been instrumental in sustaining our momentum, as shown by the \",/*#__PURE__*/e(\"strong\",{children:\"continuous month-over-month improvement in blog and non-branded traffic \"}),\"since the start of our campaign.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Visual Representation of Results: Search Engine Rankings and Non-Branded Traffic\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"902\",src:\"https://framerusercontent.com/images/xk1JmazFaIH6LxdSn9bnGwBTI8.webp\",srcSet:\"https://framerusercontent.com/images/xk1JmazFaIH6LxdSn9bnGwBTI8.webp?scale-down-to=512 512w,https://framerusercontent.com/images/xk1JmazFaIH6LxdSn9bnGwBTI8.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/xk1JmazFaIH6LxdSn9bnGwBTI8.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/xk1JmazFaIH6LxdSn9bnGwBTI8.webp?scale-down-to=4096 4096w,https://framerusercontent.com/images/xk1JmazFaIH6LxdSn9bnGwBTI8.webp 4206w\",style:{aspectRatio:\"4206 / 1804\"},width:\"2103\"}),/*#__PURE__*/e(\"p\",{children:\"The above images show Ubisoft ranking first on Google for different tips on how to tune a guitar.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"840\",src:\"https://framerusercontent.com/images/0RaqL0BtS6MUKLPcifdgawoPBBY.webp\",srcSet:\"https://framerusercontent.com/images/0RaqL0BtS6MUKLPcifdgawoPBBY.webp?scale-down-to=512 512w,https://framerusercontent.com/images/0RaqL0BtS6MUKLPcifdgawoPBBY.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/0RaqL0BtS6MUKLPcifdgawoPBBY.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/0RaqL0BtS6MUKLPcifdgawoPBBY.webp?scale-down-to=4096 4096w,https://framerusercontent.com/images/0RaqL0BtS6MUKLPcifdgawoPBBY.webp 4206w\",style:{aspectRatio:\"4206 / 1680\"},width:\"2103\"}),/*#__PURE__*/e(\"p\",{children:\"Above you can see our biggest win, which is non-branded, high-intent traffic.\"})]});export const richText3=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"Despite specializing in high-quality watches, this client struggled to \",/*#__PURE__*/e(\"strong\",{children:\"secure top positions\"}),\" in search results for non-branded product searches. Their primary collection remained\",/*#__PURE__*/e(\"strong\",{children:\" hidden from potential customers\"}),\" who were searching for broad, non-branded terms related to watches, limiting their organic visibility and reach. With competition intensifying in the online marketplace, the client recognized the need to\",/*#__PURE__*/e(\"strong\",{children:\" improve their search rankings\"}),\" to gain the exposure necessary to attract and convert new customers. Their goal was to ensure that their primary collection appeared prominently on the search engine results pages (SERPs), driving more organic traffic and enhancing their brand's online visibility.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Services\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"10px\",\"--framer-text-color\":\"rgb(17, 20, 37)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Non-Branded Link Building\"})})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"When the client first joined us, we examined their onboarding form to identify their \",/*#__PURE__*/e(\"strong\",{children:\"top 10 target keywords\"}),'. We then analyzed their current rankings for these terms and narrowed them down to what we consider \"low-hanging fruit\"\u2014keywords we could strategically target with our link-building strategy to improve their rankings. This process involved analyzing the existing first-page rankings on the SERP and assessing the client\\'s potential to compete with existing players.']}),/*#__PURE__*/t(\"p\",{children:[\"We recommended\",/*#__PURE__*/e(\"strong\",{children:' targeting \"men\\'s watches\"'}),\" due to the client's established authority in this area, SERP analysis, and current positioning. The client was thrilled at the potential to reach the first page for this highly relevant term, considering watches are their core product, and confirmed that the Men's Watches collection page would be our target. Their budget for this initiative was set at $5,000 per month.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Proven Success\"})}),/*#__PURE__*/t(\"p\",{children:[\"This client made a remarkable leap from the middle of page two\",/*#__PURE__*/e(\"strong\",{children:\" (position #15)\"}),\" to the top of the first page, securing the\",/*#__PURE__*/e(\"strong\",{children:\" #1 spot\"}),\" in search results. Their Men's Watches collection page reached the forefront of the SERPs for a high-traffic term with an impressive\",/*#__PURE__*/e(\"strong\",{children:\" 35,000 monthly search volume\"}),\". This achievement was massive for the client's brand awareness, \",/*#__PURE__*/e(\"strong\",{children:\"leading to a surge in click-throughs and conversions during the crucial Black Friday shopping period.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"The campaign's success not only demonstrated MVMT's strategic potential in targeting key pages with \",/*#__PURE__*/e(\"strong\",{children:\"focused link-building efforts \"}),\"but also highlighted valuable content marketing opportunities, leveraging the brand's existing authority. By understanding how to apply similar strategies across other important pages, MVMT is well-positioned to continue enhancing its visibility and competitiveness in the marketplace.\"]}),/*#__PURE__*/e(\"p\",{children:\"3-Month YoY view of GSC showing the Non-Branded Growth of the Men's Watches Collection page:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"618\",src:\"https://framerusercontent.com/images/NdojUmKtmFfxvlZWlrYTBysOfo.webp\",srcSet:\"https://framerusercontent.com/images/NdojUmKtmFfxvlZWlrYTBysOfo.webp?scale-down-to=512 512w,https://framerusercontent.com/images/NdojUmKtmFfxvlZWlrYTBysOfo.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/NdojUmKtmFfxvlZWlrYTBysOfo.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/NdojUmKtmFfxvlZWlrYTBysOfo.webp 3046w\",style:{aspectRatio:\"3046 / 1236\"},width:\"1523\"}),/*#__PURE__*/e(\"p\",{children:\"28-Day YoY view of GSC showing the Non-Branded Growth of the Men's Watches Collection pages:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"597\",src:\"https://framerusercontent.com/images/WYE2kJWOv8rInNiUDbqUXLBzpWs.webp\",srcSet:\"https://framerusercontent.com/images/WYE2kJWOv8rInNiUDbqUXLBzpWs.webp?scale-down-to=512 512w,https://framerusercontent.com/images/WYE2kJWOv8rInNiUDbqUXLBzpWs.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/WYE2kJWOv8rInNiUDbqUXLBzpWs.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/WYE2kJWOv8rInNiUDbqUXLBzpWs.webp 3120w\",style:{aspectRatio:\"3120 / 1194\"},width:\"1560\"}),/*#__PURE__*/t(\"p\",{children:[\"SERPS showing the term \",/*#__PURE__*/e(\"strong\",{children:\"\u201Cmen\u2019s watches\u201D \"}),\"securing the\",/*#__PURE__*/e(\"strong\",{children:\" #1 spot\"}),\":\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1330\",src:\"https://framerusercontent.com/images/A8C1nbeJikv7TD4PGl8vCasBc.webp\",srcSet:\"https://framerusercontent.com/images/A8C1nbeJikv7TD4PGl8vCasBc.webp?scale-down-to=512 512w,https://framerusercontent.com/images/A8C1nbeJikv7TD4PGl8vCasBc.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/A8C1nbeJikv7TD4PGl8vCasBc.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/A8C1nbeJikv7TD4PGl8vCasBc.webp 2697w\",style:{aspectRatio:\"2697 / 2661\"},width:\"1348\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Keyword ranking comparison\"}),\" showing keyword cluster growth:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"573\",src:\"https://framerusercontent.com/images/GRsyAXCR7hsmtZX2uMMyNdZg4.webp\",srcSet:\"https://framerusercontent.com/images/GRsyAXCR7hsmtZX2uMMyNdZg4.webp?scale-down-to=512 512w,https://framerusercontent.com/images/GRsyAXCR7hsmtZX2uMMyNdZg4.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/GRsyAXCR7hsmtZX2uMMyNdZg4.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/GRsyAXCR7hsmtZX2uMMyNdZg4.webp 2422w\",style:{aspectRatio:\"2422 / 1146\"},width:\"1211\"}),/*#__PURE__*/t(\"p\",{children:[\"The below graph \",/*#__PURE__*/e(\"strong\",{children:\"shows keyword growth\"}),\":\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"335\",src:\"https://framerusercontent.com/images/Q83GG5hJxOdSaUyQekQWP7Oymg.webp\",srcSet:\"https://framerusercontent.com/images/Q83GG5hJxOdSaUyQekQWP7Oymg.webp?scale-down-to=512 512w,https://framerusercontent.com/images/Q83GG5hJxOdSaUyQekQWP7Oymg.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/Q83GG5hJxOdSaUyQekQWP7Oymg.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/Q83GG5hJxOdSaUyQekQWP7Oymg.webp 2106w\",style:{aspectRatio:\"2106 / 670\"},width:\"1053\"})]});export const richText4=/*#__PURE__*/t(r.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"A global electric bike brand sought to increase its presence in the competitive US market. Recognizing the potential of targeted content marketing, they turned to GR0 for assistance. \",/*#__PURE__*/e(\"strong\",{children:\"The goal was to generate quality SEO-driven articles that would effectively raise awareness among their target audience\"}),\" across the United States.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"With a monthly budget of $5,000, \",/*#__PURE__*/e(\"strong\",{children:\"our approach involved crafting six high-quality articles each month\"}),\". 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