{
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  "sources": ["ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js", "ssg:https://framerusercontent.com/modules/n02aWbHQnmyyH33vVuLl/V3q8eCEAb1tnl4QtS9O7/BulzFvRvm-3.js"],
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https://stackoverflow.com/questions/2068344/how-do-i-get-a-youtube-video-thumbnail-from-the-youtube-api\nconst thumbnailURL=getThumbnailURL(videoId,thumbnail,getWebPSupported()?ThumbnailFormat.WebP:ThumbnailFormat.JPG);// https://developers.google.com/youtube/player_parameters\nconst searchParams=embedURL.searchParams;searchParams.set(\"iv_load_policy\",\"3\");searchParams.set(\"rel\",\"0\");searchParams.set(\"modestbranding\",\"1\");searchParams.set(\"playsinline\",\"1\");if(isAutoplay||showThumbnail){searchParams.set(\"autoplay\",\"1\");}if(isAutoplay&&shouldMute){searchParams.set(\"mute\",\"1\");}if(play===PlayOptions.Loop){searchParams.set(\"loop\",\"1\");searchParams.set(\"playlist\",videoId);}if(!isRed){searchParams.set(\"color\",\"white\");}return /*#__PURE__*/ _jsxs(\"article\",{onPointerEnter:()=>setHovered(true),onPointerLeave:()=>setHovered(false),onPointerOver:preloadVideo,onClick:startVideo,style:{...wrapperStyle,borderRadius,transform:// Safari sometimes struggles to render border-radius:\n// - on the canvas when changing from 0 to any other value\n// - or when rendering an iframe\nhasBorderRadius&&(showVideo||onCanvas)?\"translateZ(0.000001px)\":\"unset\",cursor:\"pointer\",overflow:\"hidden\"},children:[isPreloading&&/*#__PURE__*/ _jsx(\"link\",{rel:\"preconnect\",href:\"https://www.youtube.com\"}),isPreloading&&/*#__PURE__*/ _jsx(\"link\",{rel:\"preconnect\",href:\"https://www.google.com\"}),/*#__PURE__*/ _jsx(\"div\",{style:{...videoStyle,background:showThumbnail?`center / cover url(${thumbnailURL}) no-repeat`:undefined}}),showVideo?/*#__PURE__*/ _jsx(\"iframe\",{style:videoStyle,src:embedURL.href,frameBorder:\"0\",allow:\"presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\",onClick:onClick,onMouseEnter:onMouseEnter,onMouseLeave:onMouseLeave,onMouseDown:onMouseDown,onMouseUp:onMouseUp}):/*#__PURE__*/ _jsx(PlayButton,{onClick:startVideo,isHovered:isHovered,isRed:isRed})]});}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:Object.values(PlayOptions)},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\",hidden(props){return props.play===PlayOptions.Normal;}},thumbnail:{title:\"Thumbnail\",description:\"Showing a thumbnail improves performance.\",type:ControlType.Enum,options:Object.values(ThumbnailOptions),hidden(props){return props.play!==PlayOptions.Normal;}},isRed:{title:\"Color\",type:ControlType.Boolean,enabledTitle:\"Red\",disabledTitle:\"White\"},...borderRadiusControl,...defaultEvents});const defaultProps={url:\"https://youtu.be/smPos0mJvh8\",play:PlayOptions.Normal,shouldMute:true,thumbnail:ThumbnailOptions.Medium,isRed:true};Youtube.defaultProps=defaultProps;function parseVideoURL(urlString){let url;try{url=new URL(urlString);}catch{const embedURL=getEmbedURL(urlString);return[urlString,embedURL];}if(url.hostname===\"youtube.com\"||url.hostname===\"www.youtube.com\"||url.hostname===\"youtube-nocookie.com\"||url.hostname===\"www.youtube-nocookie.com\"){const pathSegments=url.pathname.slice(1).split(\"/\");// https://www.youtube.com/watch?v=Fop2oskTug8\nif(pathSegments[0]===\"watch\"){const videoId=url.searchParams.get(\"v\");const embedURL1=getEmbedURL(videoId);return[videoId,embedURL1];}// https://www.youtube.com/embed/Fop2oskTug8\nif(pathSegments[0]===\"embed\"){const videoId1=pathSegments[1];return[videoId1,url];}}// https://youtu.be/Fop2oskTug8\nif(url.hostname===\"youtu.be\"){const videoId2=url.pathname.slice(1);const embedURL2=getEmbedURL(videoId2);return[videoId2,embedURL2];}}function getEmbedURL(videoId){return new URL(`https://www.youtube.com/embed/${videoId}`);}function getThumbnailURL(videoId,res,format=ThumbnailFormat.JPG){// https://gist.github.com/a1ip/be4514c1fd392a8c13b05e082c4da363\nconst pre=ThumbnailFormat.WebP?\"https://i.ytimg.com/vi_webp/\":\"https://i.ytimg.com/vi/\";const ext=ThumbnailFormat.WebP?\"webp\":\"jpg\";switch(res){case ThumbnailOptions.Low:return`${pre}${videoId}/hqdefault.${ext}`;case ThumbnailOptions.Medium:return`${pre}${videoId}/sddefault.${ext}`;case ThumbnailOptions.High:return`${pre}${videoId}/maxresdefault.${ext}`;default:return`${pre}${videoId}/0.${ext}`;}}let _getWebPSupported;// https://stackoverflow.com/a/27232658\nfunction getWebPSupported(){// We're going to default to webp because it's pretty widely supported by now\nif(!window){return true;}if(_getWebPSupported!==undefined){return _getWebPSupported;}const element=document.createElement(\"canvas\");if(!!(element.getContext&&element.getContext(\"2d\"))){// was able or not to get WebP representation\nreturn element.toDataURL(\"image/webp\").indexOf(\"data:image/webp\")==0;}else{// very old browser like IE 8, canvas not supported\nreturn false;}}// Helper components\nfunction Instructions(){return /*#__PURE__*/ _jsx(\"div\",{style:{...emptyStateStyle,overflow:\"hidden\"},children:/*#__PURE__*/ _jsx(\"div\",{style:centerTextStyle,children:\"To embed a Youtube video, add the URL to the properties\\xa0panel.\"})});}function ErrorMessage({message}){return /*#__PURE__*/ _jsx(\"div\",{className:\"framerInternalUI-errorPlaceholder\",style:{...containerStyles,overflow:\"hidden\"},children:/*#__PURE__*/ _jsxs(\"div\",{style:centerTextStyle,children:[\"Error: \",message]})});}function PlayButton({onClick,isHovered,isRed}){return /*#__PURE__*/ _jsx(\"button\",{onClick:onClick,\"aria-label\":\"Play\",style:buttonStyle,children:/*#__PURE__*/ _jsxs(\"svg\",{height:\"100%\",version:\"1.1\",viewBox:\"0 0 68 48\",width:\"100%\",children:[/*#__PURE__*/ _jsx(\"path\",{d:\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 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{\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerSupportedLayoutWidth\":\"fixed\",\"framerSupportedLayoutHeight\":\"fixed\",\"framerIntrinsicHeight\":\"315\",\"framerIntrinsicWidth\":\"560\",\"framerComponentPresetProps\":\"isRed, borderRadius\",\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./YouTube.map", "import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as n,Link as r}from\"framer\";import{motion as i}from\"framer-motion\";import*as a from\"react\";import{Youtube as o}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"CoinTracker, fresh on the scene in 2021, \",/*#__PURE__*/e(\"strong\",{children:\"aimed to dominate the murky waters of cryptocurrency taxation\"}),\" \u2014 a new challenge for many investors needing to file crypto-related tax returns.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Despite their \",/*#__PURE__*/e(\"strong\",{children:\"innovative platform designed to simplify tax obligations\"}),\" for cryptocurrencies like Bitcoin, \",/*#__PURE__*/e(\"strong\",{children:\"CoinTracker was grappling with two major challenges\"}),\". Firstly, \",/*#__PURE__*/e(\"strong\",{children:\"they hadn\u2019t launched any paid social campaigns\"}),\", leaving a significant reach untapped. They turned to GR0 to ignite their market entry with a robust paid social strategy aimed at \",/*#__PURE__*/e(\"strong\",{children:\"securing a profitable return on ad spend at scale\"}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Additionally, while they had experimented with creating their own Google Ads, \",/*#__PURE__*/e(\"strong\",{children:\"their efforts were confined to modest budgets\"}),\" that barely scratched the surface of their potential. Their clear goal was to power through these limitations, \",/*#__PURE__*/e(\"strong\",{children:\"aiming to scale their advertising to achieve a sub-$100 cost per conversion\"}),\", specifically targeting high-intent nonbrand searches around crypto taxes. This dual strategy was not just about gaining visibility but ensuring \",/*#__PURE__*/e(\"strong\",{children:\"every ad dollar spent translated into real, paying subscribers\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Services\"})}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Paid Social\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Google Ads\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"At GR0, \",/*#__PURE__*/e(\"strong\",{children:\"our approach to launching CoinTracker\"}),\" into the competitive landscape of crypto taxation was \",/*#__PURE__*/e(\"strong\",{children:\"methodical and data-driven\"}),\". We started by \",/*#__PURE__*/e(\"strong\",{children:\"overhauling their Google Ads\"}),\", meticulously \",/*#__PURE__*/e(\"strong\",{children:\"targeting an extensive array of keywords\"}),\" specific to cryptocurrencies and trading platforms. This strategy wasn\u2019t just about reaching a wide audience; \",/*#__PURE__*/e(\"strong\",{children:\"it was about precision \"}),\"\u2014 connecting with users precisely when they were searching for crypto tax solutions.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The backbone of our strategy was the aggressive use of CPA bidding\"}),\", which allowed us to tightly control costs while maximizing reach. As the tax season approached, \",/*#__PURE__*/e(\"strong\",{children:\"we strategically increased ad spend to match the spike in crypto trading activities\"}),\", leveraging the heightened market interest to drive conversions \",/*#__PURE__*/e(\"strong\",{children:\"at costs significantly below our initial CPA targets\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"On Meta, by utilizing both UGC and Static Ads targeting and targeting a mix of broad and highly targeted audiences, we were able to \",/*#__PURE__*/e(\"strong\",{children:\"significantly increase the awareness\"}),\" of CoinTracker\u2019s offerings which led not only to \",/*#__PURE__*/e(\"strong\",{children:\"additional conversions\"}),\", but also a \",/*#__PURE__*/e(\"strong\",{children:\"significant search lift on branded terms\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"We drove millions of impressions and \",/*#__PURE__*/e(\"strong\",{children:\"grew their user base by thousands of new customers per month profitably in just three short months\"}),\" and turned CoinTracker into a household name in the crypto tax space.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our \",/*#__PURE__*/e(\"strong\",{children:\"weekly sync-ups with CoinTracker\"}),\" were crucial for maintaining this momentum. By continuously analyzing performance data and adjusting our tactics in real-time, we made sure that \",/*#__PURE__*/e(\"strong\",{children:\"every campaign not only met but exceeded expectations\"}),\", demonstrating the power of adaptive strategy in digital marketing.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Examples\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 We mapped out CoinTracker's \",/*#__PURE__*/e(\"strong\",{children:\"rapid increase in user engagement\"}),\", capturing how strategic tweaks amplified conversions over time.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Our crafted search ads targeted precise crypto-related queries, \",/*#__PURE__*/e(\"strong\",{children:\"efficiently drawing in a highly relevant audience\"}),\" keen on tax solutions.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Analyzed how shifts in cryptocurrency prices influenced sign-up rates\"}),\", adjusting our strategies in real-time to capitalize on these trends.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Demonstrated how CoinTracker became \",/*#__PURE__*/e(\"strong\",{children:\"a prominent name in the crypto tax space\"}),\", achieving \",/*#__PURE__*/e(\"strong\",{children:\"search term popularity\"}),\" on par with generic industry keywords like 'crypto taxes'.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1301\",src:\"https://framerusercontent.com/images/WwGYZRGDiDEQjpMuz86jLLpdpxQ.webp\",srcSet:\"https://framerusercontent.com/images/WwGYZRGDiDEQjpMuz86jLLpdpxQ.webp?scale-down-to=512 512w,https://framerusercontent.com/images/WwGYZRGDiDEQjpMuz86jLLpdpxQ.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/WwGYZRGDiDEQjpMuz86jLLpdpxQ.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/WwGYZRGDiDEQjpMuz86jLLpdpxQ.webp 3200w\",style:{aspectRatio:\"3200 / 2602\"},width:\"1600\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Results\"})}),/*#__PURE__*/e(\"p\",{children:\"\u2022 3.5x Return on Ad Spend (ROAS)\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 $100M Raised in Funding\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 7 Figure Ad Spend Increase\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Proven Success\"})}),/*#__PURE__*/t(\"p\",{children:[\"Navigating the intricate space of crypto taxation, we managed to scale CoinTracker's monthly ad spend \",/*#__PURE__*/e(\"strong\",{children:\"from four figures to seven figures within a year\"}),\", reflecting a deep understanding of the market's dynamics.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our focused efforts in paid search and social campaigns directly influenced their monumental funding achievements, including \",/*#__PURE__*/e(\"strong\",{children:\"a remarkable $100 million raise that catapulted their valuation to $1.3 billion\"}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The real victory here extends beyond numbers; \",/*#__PURE__*/e(\"strong\",{children:\"it's in establishing CoinTracker as a pioneering force in a niche market\"}),\", turning them into a fintech unicorn in record time. This was a significant step in legitimizing crypto tax services, making a complex process accessible and \",/*#__PURE__*/e(\"strong\",{children:\"driving unprecedented growth through strategic digital marketing\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"MoM ROAS\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"965\",src:\"https://framerusercontent.com/images/ZWwxA9H5pHA7U8l0koqDKPbuXE.webp\",srcSet:\"https://framerusercontent.com/images/ZWwxA9H5pHA7U8l0koqDKPbuXE.webp?scale-down-to=512 512w,https://framerusercontent.com/images/ZWwxA9H5pHA7U8l0koqDKPbuXE.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZWwxA9H5pHA7U8l0koqDKPbuXE.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/ZWwxA9H5pHA7U8l0koqDKPbuXE.webp 3252w\",style:{aspectRatio:\"3252 / 1930\"},width:\"1626\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1980\",src:\"https://framerusercontent.com/images/Bb7o5g6kVuxGOn9C4848PCaUE.webp\",srcSet:\"https://framerusercontent.com/images/Bb7o5g6kVuxGOn9C4848PCaUE.webp?scale-down-to=1024 827w,https://framerusercontent.com/images/Bb7o5g6kVuxGOn9C4848PCaUE.webp?scale-down-to=2048 1654w,https://framerusercontent.com/images/Bb7o5g6kVuxGOn9C4848PCaUE.webp 3200w\",style:{aspectRatio:\"3200 / 3960\"},width:\"1600\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"Pluto, \",/*#__PURE__*/e(\"strong\",{children:\"a pioneering player in the digital wealth management arena\"}),\", launched an advanced beta web app aimed at \",/*#__PURE__*/e(\"strong\",{children:\"equipping subscribers with AI-enhanced tools\"}),\" for navigating the stock, equity, and cryptocurrency markets. Despite \",/*#__PURE__*/e(\"strong\",{children:\"its cutting-edge functionalities\"}),\" designed to empower users with insightful investment strategies, Pluto faced a critical challenge: \",/*#__PURE__*/e(\"strong\",{children:\"their user acquisition efforts were stalling\"}),\". The steep cost per acquisition (CPA) made scaling their user base \",/*#__PURE__*/e(\"strong\",{children:\"costly and inefficient\"}),\". The mission was clear yet daunting \u2014 \",/*#__PURE__*/e(\"strong\",{children:\"boost their platform's user base significantly\"}),\" while managing to keep the CPA within \",/*#__PURE__*/e(\"strong\",{children:\"profitable margins\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Services\"})}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Google Ads\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Campaign Strategy Overhaul\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Bid Management\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Keyword Optimization\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Retargeting Campaigns\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"At GR0, we took on Pluto\u2019s Google Ads challenges with \",/*#__PURE__*/e(\"strong\",{children:\"a streamlined, four-step game plan\"}),\". First, \",/*#__PURE__*/e(\"strong\",{children:\"we cut through the clutter\"}),\" by consolidating over-segmented campaigns, \",/*#__PURE__*/e(\"strong\",{children:\"boosting weekly conversions\"}),\" and paving the way for richer data insights. Next, \",/*#__PURE__*/e(\"strong\",{children:\"we switched from automated bidding to Manual CPC\"}),\" to fine-tune our bids based on real performance data, then \",/*#__PURE__*/e(\"strong\",{children:\"smoothly shifted back to a targeted CPA strategy\"}),\" once we had solid conversion metrics. We also \",/*#__PURE__*/e(\"strong\",{children:\"broadened our keyword strategy\"}),\", targeting a diverse range of terms to ramp up click-through rates. Lastly, \",/*#__PURE__*/e(\"strong\",{children:\"we dialed in our focus with sharp retargeting campaigns\"}),\" on Google's display network and YouTube, catching users who were \",/*#__PURE__*/e(\"strong\",{children:\"already warmed up and ready to engage\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Examples\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 After merging fragmented campaigns, \",/*#__PURE__*/e(\"strong\",{children:\"we observed a more streamlined flow of user interactions\"}),\" that enhanced our analytical capabilities. This allowed us to \",/*#__PURE__*/e(\"strong\",{children:\"identify and double down on high-performing keywords\"}),\" and demographic segments, effectively reducing waste.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 By handling bids manually at first, \",/*#__PURE__*/e(\"strong\",{children:\"we could quickly adapt to market changes\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"optimize ad spend for the best performing ads\"}),\". This hands-on adjustment period was critical for setting up a successful return to automated strategies, \",/*#__PURE__*/e(\"strong\",{children:\"armed with better data\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"We introduced new keywords\"}),\" that tapped into less competitive but highly relevant areas of financial advice and crypto investment, which \",/*#__PURE__*/e(\"strong\",{children:\"broadened our reach\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"attracted a more engaged audience\"}),\" to Pluto's platform.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 We developed \",/*#__PURE__*/e(\"strong\",{children:\"custom retargeting ads\"}),\" that addressed previous visitor behaviors and preferences, \",/*#__PURE__*/e(\"strong\",{children:\"significantly increasing conversion rates\"}),\". These ads reminded users of Pluto\u2019s unique features just when they were \",/*#__PURE__*/e(\"strong\",{children:\"most likely to reconsider the value offered\"}),\", thereby\",/*#__PURE__*/e(\"strong\",{children:\" maximizing return visits and conversions\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Results\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"95% Decrease in CPA\"})]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"+300 Monthly Conversions\"})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Proven Success\"})}),/*#__PURE__*/t(\"p\",{children:[\"Seeing Pluto's transformation was a real highlight for our team. We didn\u2019t just tweak a few settings; \",/*#__PURE__*/e(\"strong\",{children:\"we revamped their entire Google Ads strategy from the ground up\"}),\", which led to some pretty impressive results. \",/*#__PURE__*/e(\"strong\",{children:\"Simplifying their campaigns allowed us to gather clean, actionable data\"}),\" that informed every decision we made thereafter. \",/*#__PURE__*/e(\"strong\",{children:\"We managed bids by hand\"}),\" until we had enough data to let automation do the heavy lifting intelligently.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The changes were clear and fast: \",/*#__PURE__*/e(\"strong\",{children:\"a dramatic drop in CPA and a surge in conversions\"}),\". 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This success isn\u2019t just about scaling a business but about \",/*#__PURE__*/e(\"strong\",{children:\"setting a foundation for significant industry impact\"}),\".\"]})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"THE CHALLENGE\"})}),/*#__PURE__*/e(\"p\",{children:\"Alaskan King Crab Co. did not have access to their Facebook page and could not run paid ads through Meta, which was causing them to lose out on conversions. \"}),/*#__PURE__*/e(\"p\",{children:\"GR0\u2019s mission was to find a way to work around a disabled meta account to reinstate ads, capitalize on their following, and bring them new customers.\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(n,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://www.youtube.com/embed/c4pJsM3n4_w?autoplay=1\"})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"THE STRATEGY\"})}),/*#__PURE__*/t(\"p\",{children:[\"GR0\u2019s strategy focused on leveraging our impressive influencer connections to \",/*#__PURE__*/e(\"strong\",{children:\"whitelist creator accounts\"}),\" with the goal of increasing conversions.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"In Alaskan King Crab Co\u2019s case, we were able to successfully \",/*#__PURE__*/e(\"strong\",{children:\"scale and grow their ad account \"}),\"during Q4 using whitelisted creative.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Strategy wise, we relied heavily on \",/*#__PURE__*/e(\"strong\",{children:\"Advantage+Shopping campaigns \"}),\"and \",/*#__PURE__*/e(\"strong\",{children:\"broad targeting\"}),\", which improved top-of-funnel traffic and conversions all while the brand\u2019s meta account was disabled.\\xa0\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(n,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://www.youtube.com/embed/aZXAtzLA3Yo?autoplay=1\"})})})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/e(\"p\",{children:\"Coco\u2019s goal was straightforward: to drive new users to their app. They wanted to target certain areas of Los Angeles to bring in new users and grow their presence in these neighborhoods. They were posting on their organic social accounts, but needed help transitioning into paid advertising. \"}),/*#__PURE__*/e(\"p\",{children:\"This is where GR0 stepped in with expertise and experience. We had a very specific goal - to create content to pique the interest of their intended audience and drive them to the app store to download their new favorite food delivery app.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/e(\"p\",{children:\"The strategy used in Coco's campaign differed slightly from the norm. Rather than linking to different web pages, we wanted all traffic to go directly to the app store to download Coco\u2019s app for use. Our creative team worked efficiently to identify the best creative angles and produce engaging content. \"}),/*#__PURE__*/e(\"p\",{children:\"The client specifically loved that our creative department was able to produce a range of creatives with a quick turnaround time. We created a mix of UGC, highly-produced content, and statics so they had a range of creative to run. In doing so, we were able to test a large batch of creative in a short period of time. This allowed us to quickly identify winners and optimize those ads.\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples\"}),/*#__PURE__*/e(\"p\",{children:\"For one of our leading concepts, we filmed with a real life Coco user and her family. We used storytelling to create an authentic piece of content that resonated with Coco\u2019s audience.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"267\",src:\"https://framerusercontent.com/images/R7GRRpUvopKzjSHthcLeCgcxuCA.gif\",srcSet:\"https://framerusercontent.com/images/R7GRRpUvopKzjSHthcLeCgcxuCA.gif 300w\",style:{aspectRatio:\"300 / 534\"},width:\"150\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.youtube.com/embed/dFvYyds-WPY?autoplay=1\",motionChild:!0,nodeId:\"BulzFvRvm\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Video with Audio\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Showcasing real customers\u2019 experiences and testimonials made Coco relatable and obtainable. We found creative ways to implement reviews into our ads to gain trust from the audience in a more authentic way:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/3oeNSYPRPPAlH2y4VGCj3FaHJPY.png\",srcSet:\"https://framerusercontent.com/images/3oeNSYPRPPAlH2y4VGCj3FaHJPY.png?scale-down-to=512 512w,https://framerusercontent.com/images/3oeNSYPRPPAlH2y4VGCj3FaHJPY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3oeNSYPRPPAlH2y4VGCj3FaHJPY.png 1080w\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"We used a combination of facts and humor to engage potential customers while making them feel good about using this unique food delivery service.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"191\",src:\"https://framerusercontent.com/images/QMfPyy0fTryo5O4Er9a8rwMEksk.webp\",srcSet:\"https://framerusercontent.com/images/QMfPyy0fTryo5O4Er9a8rwMEksk.webp?scale-down-to=512 512w,https://framerusercontent.com/images/QMfPyy0fTryo5O4Er9a8rwMEksk.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/QMfPyy0fTryo5O4Er9a8rwMEksk.webp 1374w\",style:{aspectRatio:\"1374 / 383\"},width:\"687\"}),/*#__PURE__*/e(\"h3\",{children:\"Proven Success\"}),/*#__PURE__*/e(\"p\",{children:\"Because of Coco\u2019s early success, they are expanding their reach and taking on ig opportunities in the tech space!\"}),/*#__PURE__*/e(\"p\",{children:\"Showcasing real users\u2019 experience of Coco for content made customers feel heard and brought a genuine feel to the ads We were ale to generate downloads based on a shared experience with the brand.\"}),/*#__PURE__*/e(\"p\",{children:\"An increase in app downloads shows the effectiveness of our campaign and the active engagement fostered through our work.\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"The client faced a significant challenge as their Paid Social ROAS plummeted by approximately 33% in January following a period of intense promotional activity during November and December. With a goal set to achieve a minimum \",/*#__PURE__*/e(\"strong\",{children:\"1.5x return on ad spend\"}),\" in February, Lancer wanted to \",/*#__PURE__*/e(\"strong\",{children:\"reverse the downward trend\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"regain profitability\"}),\" in their paid social advertising efforts.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Services\"})}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Paid Social\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Paid Search\"}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"To turn things around, it was crucial that we take a deep dive into the account. After a thorough review, we identified opportunities to pause underperforming campaigns and leverage those yielding positive results. This involved \",/*#__PURE__*/e(\"strong\",{children:\"expanding our audience targeting\"}),\" using first-party data and adjusting our Advantage Plus Shopping Campaign\u2019s percentages to \",/*#__PURE__*/e(\"strong\",{children:\"maximize budgets and enhance efficiency\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"During this month, we noticed a trend where certain ads with high ROAS received minimal spend due to other ads consuming the majority of the budget. This hindered our ability to scale performance. To address this, we moved these 'high ROAS, low spend' ads into a separate, identical campaign using post IDs, allowing us to \",/*#__PURE__*/e(\"strong\",{children:\"retain social proof\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"capitalize on their performance with increased spend\"}),\".\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Examples\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 In our ASC, we adjusted our strategy by \",/*#__PURE__*/e(\"strong\",{children:\"allocating a higher budget percentage\"}),\" to 'existing customer' audiences while broadening our targeting to include additional email and customer files.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 We requested an email subscriber (non-purchaser) list and the last three years' customer file from the client to help \",/*#__PURE__*/e(\"strong\",{children:\"expand our first-party targeting capabilities\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"\u2022 We increased the 'existing audience' percentage in our Evergreen ASC campaign from 15% to 40%.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 In our Sale ASC campaign, we boosted the 'existing audiences' percentage from 15% to 60%, aiming to drive more revenue during promotional periods.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2022 To re-engage with past purchasers, we created a new custom audience ad set within our DPA Retargeting campaign.\"}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Wins\"})}),/*#__PURE__*/t(\"p\",{children:[\"What we are most proud of is our ability to\",/*#__PURE__*/e(\"strong\",{children:\" implement targeted adjustments\"}),\" across various campaigns, optimizing our advertising strategies for maximum effectiveness. In our ASC, we focused on engaging warm/hot audiences and \",/*#__PURE__*/e(\"strong\",{children:\"broadening our targeting\"}),\" to include additional email and customer files,\",/*#__PURE__*/e(\"strong\",{children:\" resulting in improved performance\"}),\". We successfully enhanced audience targeting in our Evergreen ASC and Sale ASC campaigns, to help re-engage more heavily with our MOF-BOF audiences. Our efforts extended to \",/*#__PURE__*/e(\"strong\",{children:\"re-engaging past purchasers\"}),\" through a new custom audience ad set within the DPA Retargeting campaign to further expand our outreach. We identified and \",/*#__PURE__*/e(\"strong\",{children:\"capitalized on high-ROAS ads with minimal spend \"}),\"establishing a dedicated campaign, optimizing overall performance.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"909\",src:\"https://framerusercontent.com/images/TjD1mb9BURy0ZIIR8shCfZGwtQw.webp\",srcSet:\"https://framerusercontent.com/images/TjD1mb9BURy0ZIIR8shCfZGwtQw.webp?scale-down-to=512 512w,https://framerusercontent.com/images/TjD1mb9BURy0ZIIR8shCfZGwtQw.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/TjD1mb9BURy0ZIIR8shCfZGwtQw.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/TjD1mb9BURy0ZIIR8shCfZGwtQw.webp 3162w\",style:{aspectRatio:\"3162 / 1818\"},width:\"1581\"}),/*#__PURE__*/e(\"p\",{children:\"Above you can see the dip that occurred in January following their efforts in November and December, then the increase in February once they began working with GR0. With a goal of 1.5 ROAS, we achieved 1.9.\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/t(\"p\",{children:[\"Bragg approached us with frustrations, sharing that \",/*#__PURE__*/e(\"strong\",{children:\"their\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"previous partnership hadn't brought the results they had hoped for\"}),\". Bragg felt that their old partner\u2019s approach lacked the attention to detail necessary for their complex marketing needs, leading to inefficient budget spending and subpar email campaign performance. Before working with GR0, Bragg primarily relied on simplistic and generic email automations, mostly consisting of promotions like discounts and flash sales. These campaigns were generating a monthly revenue of around $8,500, which they wanted to increase.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Within months of implementation, \",/*#__PURE__*/e(\"strong\",{children:\"Bragg experienced a substantial increase in email campaign performance.\"}),\" The monthly average \",/*#__PURE__*/e(\"strong\",{children:\"revenue per campaign increased by over 100%\"}),\", skyrocketing from $8,500 \",/*#__PURE__*/e(\"strong\",{children:\"to approximately $18,500\"}),\". Open rates saw a significant uptick, \",/*#__PURE__*/e(\"strong\",{children:\"climbing from 41% to 50% on average. \"}),\"These improvements not only validate GR0's specific approach but also highlight the huge impact of strategic email marketing.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Services\"})}),/*#__PURE__*/e(\"p\",{children:\"\u2022 Paid Social\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Email and SMS marketing\"})]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"We accepted the challenge and made a game plan to increase email revenue for the client. Recognizing the limitations of Bragg's previous email strategy, we implemented an approach to \",/*#__PURE__*/e(\"strong\",{children:\"revamp their email marketing efforts. \"}),\"First, GR0 \",/*#__PURE__*/e(\"strong\",{children:\"completed a redesign and rebranding of their email templates\"}),\", infusing them with the brand's signature elements such as a distinct red bar and gold background, ensuring consistency, visual appeal, and brand recognition across all communications.\"]}),/*#__PURE__*/t(\"p\",{children:[\"We switched up and \",/*#__PURE__*/e(\"strong\",{children:\"diversified Bragg's email content beyond promotions\"}),\", incorporating a wide array of engaging materials sourced from Bragg's website. We threw in\",/*#__PURE__*/e(\"strong\",{children:\" blog posts, lifestyle tips, seasonal information, and most importantly, healthy recipes tailored to Bragg's product offerings\"}),\". 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By segmenting Bragg's email list based on engagement levels and preferences, \",/*#__PURE__*/e(\"strong\",{children:\"GR0 significantly increased the effectiveness and personalization of Bragg's email outreach efforts.\"})]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Examples\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 We experimented with different \",/*#__PURE__*/e(\"strong\",{children:\"lead capture strategies and pop-ups on platforms like Justuno\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Email campaigns were themed around\",/*#__PURE__*/e(\"strong\",{children:\" special blog content like recipes and life hacks, highlighting relevant products that the client sold.\"}),\" Blog and newsletter content allowed us to educate the customer on the products while \",/*#__PURE__*/e(\"strong\",{children:\"keeping them engaged with the brand\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"\u2022 \\xa0Recipe content delivered an opportunity to teach the customer how to use the products while highlighting key ingredients that the client sells.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 Deliverables included\",/*#__PURE__*/e(\"strong\",{children:\" email designs and SMS messages\"}),\" built out in their respective platforms.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u2022 We created a Wellness Challenge email campaign to give users another opportunity to engage with the brand.\"}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Results\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"215%\"}),\" - Increase Email Revenue\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"70%\"}),\" - Increased Engaged Audience\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"21.95%\"}),\" - Increase Average Monthly Open Rates\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Proven Success\"})}),/*#__PURE__*/t(\"p\",{children:[\"We are so proud of the significant transformation we achieved in their email marketing approach. Despite having prior experience with email campaigns, our strategic segmentation and revamped email strategies enabled them to \",/*#__PURE__*/e(\"strong\",{children:\"generate substantially more revenue through email than ever before\"}),\". Witnessing such tangible and impactful results is incredibly fulfilling, as it \",/*#__PURE__*/e(\"strong\",{children:\"shows the effectiveness of our tailored approach and the value we bring to our clients' businesses\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"There is huge potential that lies within refining email strategy.\"}),\" By implementing \",/*#__PURE__*/e(\"strong\",{children:\"new content, segmentation techniques, and enhancing automations\"}),\", the possibilities for turning\",/*#__PURE__*/e(\"strong\",{children:\" email into a highly lucrative channel \"}),\"are endless. Our approach \",/*#__PURE__*/e(\"strong\",{children:\"maximizes revenue and fosters deeper engagement\"}),\" with the audience, ultimately driving \",/*#__PURE__*/e(\"strong\",{children:\"long-term success and business growth.\"})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:'\"YoY Growth\" or \"MoM ROAS\"'})}),/*#__PURE__*/e(\"p\",{children:\"Below you can see the huge increase from August to April of this year:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"418\",src:\"https://framerusercontent.com/images/SqWUJI1uHvwRDurT934zFbA54.png\",srcSet:\"https://framerusercontent.com/images/SqWUJI1uHvwRDurT934zFbA54.png?scale-down-to=512 512w,https://framerusercontent.com/images/SqWUJI1uHvwRDurT934zFbA54.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SqWUJI1uHvwRDurT934zFbA54.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/SqWUJI1uHvwRDurT934zFbA54.png 2320w\",style:{aspectRatio:\"2320 / 836\"},width:\"1160\"}),/*#__PURE__*/e(\"p\",{children:\"Here you can see the 39% increase in attributed revenue compared to the previous period:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"510\",src:\"https://framerusercontent.com/images/nZSRBNmp4XGX4ARbSI0QNniCAw.png\",srcSet:\"https://framerusercontent.com/images/nZSRBNmp4XGX4ARbSI0QNniCAw.png?scale-down-to=512 512w,https://framerusercontent.com/images/nZSRBNmp4XGX4ARbSI0QNniCAw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nZSRBNmp4XGX4ARbSI0QNniCAw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/nZSRBNmp4XGX4ARbSI0QNniCAw.png 2322w\",style:{aspectRatio:\"2322 / 1020\"},width:\"1161\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Challenge\"})}),/*#__PURE__*/t(\"p\",{children:[\"Ritual is an extremely marketing-savvy brand, but \",/*#__PURE__*/e(\"strong\",{children:\"their reach had hit a wall.\"}),\" They successfully promoted themselves through Facebook and paid Google ads, but \",/*#__PURE__*/e(\"strong\",{children:\"their site traffic started to plateau\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"New customers decreased\"}),\", and the cost of Google marketing was becoming a\",/*#__PURE__*/e(\"strong\",{children:\" financial strain on the company.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"\u200DGR0\u2019s mission was to help Ritual reach new customers using cost-effective and organic marketing, so we committed to a strategy focused on \",/*#__PURE__*/e(\"strong\",{children:\"creating helpful blog posts \"}),\"and enhancing how easily people could\",/*#__PURE__*/e(\"strong\",{children:\" find Ritual\u2019s main product pages\"}),\" when searching online.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"We dove head-first into a \",/*#__PURE__*/e(\"strong\",{children:\"content-focused campaign\"}),\", producing blog posts content that answered key questions from Ritual\u2019s audience. We also improved Ritual's visibility in organic search by \",/*#__PURE__*/e(\"strong\",{children:\"optimizing their key product landing pages\"}),\", which helped them rank for the most relevant keywords.\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"When GR0 started working with Ritual, they had an estimated 12,000 unique monthly visitors. Within one year, Ritual saw that number \",/*#__PURE__*/e(\"strong\",{children:\"increase to 65,000 monthly visitors\"}),\", which would have cost them an estimated $164,000 \",/*#__PURE__*/e(\"strong\",{children:\"using paid media\"}),\" like PPC, branded content, and ads.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"They now see a \",/*#__PURE__*/e(\"strong\",{children:\"steady flow of unique customers\"}),\", up to 200,000 per month, thanks to the long-lasting results of our campaign.\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our approach even helped Ritual \",/*#__PURE__*/e(\"strong\",{children:\"rank No. 3 in the Google results \"}),\"for the high-competition term \u201CPrenatal Vegan Vitamins.\u201D\"]})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/t(\"p\",{children:[\"In the music industry, an artist's album release is a golden opportunity for merchandise sales. However, with the highly anticipated release of Billie Eilish's \\\"Happier Than Ever,\\\" \",/*#__PURE__*/e(\"strong\",{children:\"the market was flooded with knockoff stores\"}),\" eager to capitalize on the buzz.\\xa0\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Eilish's team faced the challenge of \",/*#__PURE__*/e(\"strong\",{children:\"regaining their market share\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"maximizing sales\"}),\" from the surge in search volume around the album's release.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Strategy\"}),/*#__PURE__*/t(\"p\",{children:[\"First, we targeted \",/*#__PURE__*/e(\"strong\",{children:\"Google Shopping Campaigns\"}),\". Recognizing the \",/*#__PURE__*/e(\"strong\",{children:\"high intent behind specific searches\"}),\", we launched campaigns targeting terms such as \u201CBillie Eilish hoodies\u201D and \u201CBillie Eilish merch\u201D to capture those eager to purchase genuine merchandise.\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Next, we focused on \",/*#__PURE__*/e(\"strong\",{children:\"Meta Ad Integration\"}),\". To expand reach and impact, ads were also rolled out on Meta platforms, ensuring a \",/*#__PURE__*/e(\"strong\",{children:\"comprehensive online presence\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Using this approach, we were able to help the Billie Eilish team \",/*#__PURE__*/e(\"strong\",{children:\"reclaim market share\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"exceed sales goals\"}),\", and achieve \",/*#__PURE__*/e(\"strong\",{children:\"broad product promotion\"}),\" for their 756 SKUs including hats, t-shirts, hoodies, vinyls, CDs, and digital downloads.\"]})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/e(\"p\",{children:\"The challenge with Sunmed came from a strictly digital standpoint. Sunmed has always been well-known for their brick and mortar presence, being one of the largest retailers in the CBD industry, but had little to no online presence until working with GR0. Our aim was to bridge the gap and leverage a full funnel affiliate program to translate this reputation into a successful web presence.\u200D\"}),/*#__PURE__*/e(\"h2\",{children:\"The Strategy\"}),/*#__PURE__*/t(\"p\",{children:[\"GR0 launched an affiliate program on ShareASale and began recruiting the \",/*#__PURE__*/e(\"strong\",{children:\"highest quality partners\"}),\" to promote the brand and drive traffic to the site. We carefully vetted each opportunity and provided extensive detail and recommendations to Sunmed so they could make a \",/*#__PURE__*/e(\"strong\",{children:\"simple, informed decision\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"While working to establish the conversion side of the channel turning visitors into customers, we had to ensure affiliate partners were driving new customers to the site. After many months of hard work, we were able to get Sunmed \",/*#__PURE__*/e(\"strong\",{children:\"approved by Healthline (our top content target)\"}),\" and engaged in a paid placement package to \",/*#__PURE__*/e(\"strong\",{children:\"drive awareness for the brand\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"After getting Sunmed into Healthline, it became the top source of visitors, bringing in more than 5,000 clicks in just 6 weeks. When we compare those 6 weeks to the time before, Sunmed had \",/*#__PURE__*/e(\"strong\",{children:\"132% more\"}),\" customers coming from affiliate links. This is even more impressive because the 6 weeks prior, Sunmed had its best month ever in the program's history. This just drives home the point that Healthline was a worthwhile investment and we made the right choice.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Examples\"}),/*#__PURE__*/t(\"p\",{children:[\"Initially, we aimed to partner with \",/*#__PURE__*/e(\"strong\",{children:\"reputable affiliates \"}),\"who specialize in converting customers, creating a steady income and \",/*#__PURE__*/e(\"strong\",{children:\"dominating search traffic\"}),\" related to our brand. By securing our position in searches for discounts and offers, we prevented competitors from grabbing potential customers and made it easier for new customers to smoothly check out while enjoying a discount on our brand. To make sure our budget wasn't heavily affected by these partners, we set up a commission structure that maximized their impact \",/*#__PURE__*/e(\"strong\",{children:\"without adding extra costs\"}),\" for us.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In addition to owning discount search traffic, we partnered with \",/*#__PURE__*/e(\"strong\",{children:\"UpSellIt\"}),\", a conversion specialist, and integrated their unique technology with our lifecycle team\u2019s work in\",/*#__PURE__*/e(\"strong\",{children:\" Klaviyo\"}),\". UpSellIt\u2019s cart-abandonment pop-up would show shoppers items from their cart, offer a \",/*#__PURE__*/e(\"strong\",{children:\"time-limited discount\"}),\", and display the final checkout total to urge customers to follow through with a purchase. This made the discount more real for customers and boosted our average affiliate conversion rate significantly. We went from \",/*#__PURE__*/e(\"strong\",{children:\"11.2%\"}),\" (Jan - July 2023) to an impressive \",/*#__PURE__*/e(\"strong\",{children:\"20.1%\"}),\" (August 23 - Jan 24) - marking a \",/*#__PURE__*/e(\"strong\",{children:\"79.39% increase\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"In addition to newsletter sponsorships, Sunmed was placed as the \",/*#__PURE__*/e(\"strong\",{children:\"Featured Partner Offer\"}),\" at the top of the following high-traffic articles:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1770\",src:\"https://framerusercontent.com/images/RcuDvFA17Ro2JQMzLjEdX3wcG4.webp\",srcSet:\"https://framerusercontent.com/images/RcuDvFA17Ro2JQMzLjEdX3wcG4.webp?scale-down-to=512 512w,https://framerusercontent.com/images/RcuDvFA17Ro2JQMzLjEdX3wcG4.webp?scale-down-to=1024 1024w,https://framerusercontent.com/images/RcuDvFA17Ro2JQMzLjEdX3wcG4.webp?scale-down-to=2048 2048w,https://framerusercontent.com/images/RcuDvFA17Ro2JQMzLjEdX3wcG4.webp 4016w\",style:{aspectRatio:\"4016 / 3540\"},width:\"2008\"}),/*#__PURE__*/e(\"h3\",{children:\"Our Wins\"}),/*#__PURE__*/e(\"p\",{children:\"Getting approved by Healthline is no easy feat, but we were dedicated to explaining the benefits of this placementI We clearly communicated with Sunmed the value of getting in with this publisher and they were willing to commit the financial resources to make it happenI Our goal is to establish the Sunmed brand as a web presence that meets their brick and mortar reputation, and this Healthline partnership is a huge step in doing so.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200DIn the six weeks prior to GR0 taking over SunMed\u2019s affiliate work, the company had their biggest month in company history thanks to a boost from our Black Friday/Cyber Monday campaign. Even without the advantage of major seasonal shopping days, GR0 was still able to increase their traffic by another 132% in the six weeks since launching the Healthline partnership. This further illustrates the massive impact of GR0\u2019s expertise and partnership in a highly-competitive space.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"262\",src:\"https://framerusercontent.com/images/SsbsYKOcV3C3Wfub4C95OqTjcU.png\",srcSet:\"https://framerusercontent.com/images/SsbsYKOcV3C3Wfub4C95OqTjcU.png?scale-down-to=512 512w,https://framerusercontent.com/images/SsbsYKOcV3C3Wfub4C95OqTjcU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/SsbsYKOcV3C3Wfub4C95OqTjcU.png 1600w\",style:{aspectRatio:\"1600 / 525\"},width:\"800\"}),/*#__PURE__*/e(\"p\",{children:\"The growth in clicks and revenue is pretty steadily increasing, reaching over $84k in revenue in less than one year\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"978\",src:\"https://framerusercontent.com/images/xirLZYJjL5QYtaru5gZEz0jI.webp\",srcSet:\"https://framerusercontent.com/images/xirLZYJjL5QYtaru5gZEz0jI.webp?scale-down-to=1024 848w,https://framerusercontent.com/images/xirLZYJjL5QYtaru5gZEz0jI.webp 1620w\",style:{aspectRatio:\"1620 / 1956\"},width:\"810\"}),/*#__PURE__*/e(\"p\",{children:\"GR0 earned Sunmed a spot as a featured partner in Healthline, which is a difficult thing to accomplish\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/t(\"p\",{children:[\"Previously, Agent Nateur relied on a freelancer to handle their digital marketing campaigns but found limitations in achieving their \",/*#__PURE__*/e(\"strong\",{children:\"desired growth \"}),\"and\",/*#__PURE__*/e(\"strong\",{children:\" market visibility\"}),\". The primary challenges included inconsistent brand messaging, under-optimized campaigns, and missed opportunities to retarget potential customers. Their goals in working with us were to\",/*#__PURE__*/e(\"strong\",{children:\" scale their digital marketing efforts\"}),\" with a comprehensive strategy, increase revenue, improve brand positioning through optimized ad campaigns, and better capture customers across various channels. They sought\",/*#__PURE__*/e(\"strong\",{children:\" consistent performance \"}),\"growth while \",/*#__PURE__*/e(\"strong\",{children:\"maximizing their ROAS\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"The Strategy\"}),/*#__PURE__*/t(\"p\",{children:[\"To increase brand visibility, the client utilized several tactics to enhance paid search efforts. They launched their product feed on Datafeedwatch, which allowed for the rapid and efficient \",/*#__PURE__*/e(\"strong\",{children:\"creation of tailored product titles and descriptions\"}),\", as well as facilitated the testing of lifestyle images. Custom labels set up via Datafeedwatch also enabled the segmentation of Performance Max campaigns by product type.\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Performance Max asset groups were further segmented by product type, allowing for the creation of customized ad copy, creative assets, custom labels, and audience targeting tailored specifically for high-intent buyers. For example, a beauty supplements asset group was created with copy, visuals, and audiences specifically targeted towards potential beauty supplement purchasers. This strategy ensured that 85% of the budget was\",/*#__PURE__*/e(\"strong\",{children:\" effectively allocated \"}),\"to \",/*#__PURE__*/e(\"strong\",{children:\"Performance Max campaigns\"}),\".\u200D \"]}),/*#__PURE__*/t(\"p\",{children:[\"In November 2023, a display\",/*#__PURE__*/e(\"strong\",{children:\" remarketing campaign\"}),\" was launched to capture previous visitors who hadn't yet made a purchase. The campaign generated 70 conversions, $23,000 in revenue, and a 4x ROAS, with only 5% of the budget allocated to remarketing.\u200D\"]}),/*#__PURE__*/e(\"p\",{children:\"Since the Agent Nateur brand is also sold through major retailers, a 15% introductory offer was implemented in their shopping feed to encourage direct purchases through the brand's website rather than through third-party sellers like Revolve or Dermstore. This incentive made the brand competitive with other retailers and helped increase CTR within Performance Max listing groups.\"}),/*#__PURE__*/e(\"h3\",{children:\"Examples\"}),/*#__PURE__*/e(\"p\",{children:\"During a sitewide % discount promotion, our approach gained remarkable results despite initial constraints on additional spend. We strategically launched catalog ads, static images, and video assets to maximize impact.\u200D\"}),/*#__PURE__*/t(\"p\",{children:[\"Within the first day of launch, these ads achieved an impressive \",/*#__PURE__*/e(\"strong\",{children:\"19x ROAS \"}),\"and a\",/*#__PURE__*/e(\"strong\",{children:\" 22% conversion rate\"}),\". This success extended beyond the specific ads, with the entire account experiencing a substantial lift to a \",/*#__PURE__*/e(\"strong\",{children:\"47x ROAS\"}),\" and a \",/*#__PURE__*/e(\"strong\",{children:\"107% CVR\"}),\".\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"With allocation of additional budget, our ads maintained strong performance, achieving a \",/*#__PURE__*/e(\"strong\",{children:\"20x ROAS\"}),\" and a \",/*#__PURE__*/e(\"strong\",{children:\"29% CVR\"}),\". Overall, during this promotional period, the account achieved a remarkable \",/*#__PURE__*/e(\"strong\",{children:\"38x ROAS\"}),\" and a \",/*#__PURE__*/e(\"strong\",{children:\"90% CVR\"}),\", showcasing the effectiveness of our tailored strategies in maximizing ROI and engagement.\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"A strategic focus on TOF campaigns drove significant growth in net new customers for Agent Nateur. Analysis of three specific ASC campaigns revealed that 70% of the budget allocated to these campaigns contributed to acquiring new customers, resulting in \",/*#__PURE__*/e(\"strong\",{children:\"115% increase in revenue\"}),\". Despite averaging approximately $100 per day in spending, these campaigns delivered close to a 10x ROAS, surpassing the monthly average. This performance shows the\",/*#__PURE__*/e(\"strong\",{children:\" scalability\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"effectiveness\"}),\" of our TOF campaigns in expanding Agent Nateur's customer base while ensuring a high return on investment.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Proven Success\"}),/*#__PURE__*/t(\"p\",{children:[\"Our strategic approach proved highly effective as we scaled Agent Nateur's overall revenue while \",/*#__PURE__*/e(\"strong\",{children:\"maintaining a ROAS of 7x\"}),\" through the Performance Max campaign. By optimizing the shopping feed titles, segmenting products within asset groups, and creating tailored ad copy and creative, we ensured that the campaign reached high-intent audiences. This combination of techniques maximized the impact of Performance Max, leading to \",/*#__PURE__*/e(\"strong\",{children:\"consistent growth\"}),\" while\",/*#__PURE__*/e(\"strong\",{children:\" retaining profitability\"}),\". The strategy also allowed us to capture both branded and non-branded search traffic, further expanding their customer base and reinforcing brand loyalty.\"]})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:\"Challenge\"}),/*#__PURE__*/t(\"p\",{children:[\"Swimwear brand Solid & Striped wanted to \",/*#__PURE__*/e(\"strong\",{children:\"target niche terms more aggressively\"}),\" to outperform their competitors on SERPs.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200DThey aimed to do better than their competition on \",/*#__PURE__*/e(\"strong\",{children:\"search engine for specific, specialized words\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"\u200DWhen it came to high-value search terms like \u201Cbikini\u201D and \u201Cbikini bottoms,\u201D the brand was stuck on pages 6 and 8 of the SERPs, respectively.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200DOur mission was to \",/*#__PURE__*/e(\"strong\",{children:\"get them to the first page \"}),\"to drive more organic straffic to their site.\"]}),/*#__PURE__*/t(\"h4\",{children:[/*#__PURE__*/e(\"br\",{}),\"Strategy\"]}),/*#__PURE__*/t(\"p\",{children:[\"First, GR0 identified competitive \",/*#__PURE__*/e(\"strong\",{children:\"high volume keywords\"}),\" that were great opportunities to rank better.\\xa0 We were certain our link acquisition process could get \",/*#__PURE__*/e(\"strong\",{children:\"S&S to rank on page 1 of SERPs\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200DWith non-branded links, we built authority for Solid and Striped\u2019s\\xa0 target pages. \",/*#__PURE__*/e(\"strong\",{children:\"Total keywords\"}),\" for our target page have increased by nearly 60% and \",/*#__PURE__*/e(\"strong\",{children:\"keywords ranking on page one \"}),\"of SERPs is up 720% +.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200DOur \",/*#__PURE__*/e(\"strong\",{children:\"most impressive wins\"}),\" were for the term \u201CBikini,\u201D which went from position 55 to 1, and \u201CBikini Bottoms\u201D which we moved from page 8 to page 1.\"]})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/t(\"p\",{children:[\"Dental insurance, as an industry, is teeming with fierce competition. Flossy, while aiming to disrupt the market, grappled with the challenge of \",/*#__PURE__*/e(\"strong\",{children:\"scaling their lead generation campaigns \"}),\"without elevating the associated costs.Our mission was to help increase their valuable leads via a robust\",/*#__PURE__*/e(\"strong\",{children:\" search ads strategy\"}),\" that included \",/*#__PURE__*/e(\"strong\",{children:\"account restructuring\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"synchronized keyword and ad copy\"}),\", and strategic\",/*#__PURE__*/e(\"strong\",{children:\" bid optimization\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Strategy\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"GR0 took a 3-prong approach to improving Flossy\u2019s lead gen through Google Ads:\"}),\"\u200D\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Account Restructure:\\xa0\"}),\"Recognizing the power of segmentation, GR0 remodeled Flossy's account, \",/*#__PURE__*/e(\"strong\",{children:\"segmenting search campaigns based on match type\"}),\". This strategic shift allowed for \",/*#__PURE__*/e(\"strong\",{children:\"tailored ad copy\"}),\" and bids, ensuring relevance to targeted audience segments.\u200D\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Synchronized Keyword and Ad Copy:\\xa0\"}),\"With a keen eye on keyword relevance, GR0 meticulously \",/*#__PURE__*/e(\"strong\",{children:\"aligned Flossy's keywords with their ad copies\"}),\". This guaranteed that the ads echoed the search intent of potential leads.\u200D\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Bid Optimization:\\xa0\"}),\"Efficiency was paramount. 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Because of the \",/*#__PURE__*/e(\"strong\",{children:\"extra red-tape of their field\"}),\", we focused on improving their expertise, authoritativeness, and trustworthiness (E-E-A-T) to increase their domain authority and rankings.\u200D\"]}),/*#__PURE__*/e(\"p\",{children:\"In an immensely competitive modern market, ASYSTEM needed a dedicated and innovative approach.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Strategy\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"ASYSTEM found success through a content strategy adding information relevant to their products. 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GR0 created pages for medical reviewers to highlight their credentials, background, and achievements to give ASYSTEM\u2019s content more credibility and authority.\u200D\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"GR0 revamped the ASYSTEM \",/*#__PURE__*/e(\"strong\",{children:\"Google My Business profile\"}),\" to demonstrate trustworthiness to potential customers.\"]})})]})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Problem\"})}),/*#__PURE__*/e(\"p\",{children:\"Black Ember had reached a plateau in their email revenue, with earnings remaining relatively stagnant. They were handing email in-house, but were struggling to unlock the untapped revenue potential within their audience and expand their email list.\"}),/*#__PURE__*/t(\"p\",{children:[\"When they approached us, Black Ember sought out help in \",/*#__PURE__*/e(\"strong\",{children:\"leveraging their audience's potential for increased revenue and in growing their email subscriber base\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"We recognized that their strategy lacked optimization in automation, lead capture, and regular communication with their audience. They were also neglecting huge SMS marketing opportunities.\"}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Services\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2022 Email/SMS\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 \"}),\"Google AdWords\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"To address Black Ember's challenges, we initiated an approach \",/*#__PURE__*/e(\"strong\",{children:\"aimed at optimizing their email marketing and introducing a successful SMS program\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"First, we conducted a \",/*#__PURE__*/e(\"strong\",{children:\"thorough evaluation to pinpoint areas of opportunity\"}),\". Identifying their current ESP (email service provider) as a limiting factor in revenue scaling, we\",/*#__PURE__*/e(\"strong\",{children:\" facilitated a transition to Klaviyo\"}),\", a platform better suited for growth. We focused on establishing \",/*#__PURE__*/e(\"strong\",{children:\"core automations and launching their SMS program\"}),\" to broaden their communication channels.\"]}),/*#__PURE__*/e(\"p\",{children:\"Our collaboration involved direct engagement with the company's President. They appreciated our dedication to their brand's success and were satisfied with the expertise provided by our email and SMS teams.\"}),/*#__PURE__*/e(\"p\",{children:\"Prior to our involvement, Black Ember's email campaigns lacked personalization and dynamic product recommendations. By integrating this into their evergreen campaigns, we saw a notable increase in engagement. We successfully encouraged 7% of their engaged email audience to opt-in for SMS within a year, enhancing their overall marketing reach.\"}),/*#__PURE__*/t(\"p\",{children:[\"In terms of specific strategies, we created a monthly email campaign calendar, suggesting topics that not only engaged readers but also educated them about the product line. Black Ember is not one to offer a discount code, so we worked with the brand to \",/*#__PURE__*/e(\"strong\",{children:\"deliver a unique lead capture strategy involving a monthly giveaway\"}),\", enticing users to opt-in for email and SMS marketing without compromising the brand's integrity. This approach brought exceptional results, surpassing even industry standards for opt-in rates.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Examples\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 \"}),\"By implementing an SMS marketing program, we were able to enhance audience engagement, boost overall retention revenue, and generate excitement around new Kickstarter campaigns and product launches. Our collaboration led to a remarkable achievement, surpassing one of their Kickstarter goals by 19x. Our first \",/*#__PURE__*/e(\"strong\",{children:\"Kickstarter campaign\"}),\" with Black Ember raised \",/*#__PURE__*/e(\"strong\",{children:\"$98,465\"}),\", exceeding their initial \",/*#__PURE__*/e(\"strong\",{children:\"$5,000 goal\"}),\". This campaign marked our introduction of SMS marketing for their product launches, proving highly effective in driving engagement and revenue.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 \"}),\"Black Ember had some great \",/*#__PURE__*/e(\"strong\",{children:\"video content\"}),\" that was not being utilized in their email program. We added clips of these as GIFs to their site, making the emails more \",/*#__PURE__*/e(\"strong\",{children:\"engaging \"}),\"and \",/*#__PURE__*/e(\"strong\",{children:\"visually appealing\"}),\". This educated their audience and reinforced their image, further establishing their brand.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 \"}),\"We wanted to find a way to add \",/*#__PURE__*/e(\"strong\",{children:\"dynamic recommendations \"}),\"to customers via email marketing, so we showed them products that they had \",/*#__PURE__*/e(\"strong\",{children:\"previously browsed\"}),\" or \",/*#__PURE__*/e(\"strong\",{children:\"added to their cart\"}),\". This served as an incentive to purchase these items, increasing both \",/*#__PURE__*/e(\"strong\",{children:\"order\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"click-through rates\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 Social clout\"}),\" had a large impact on increasing the placed order rate of emails. The reviews and press features were not being strategically utilized, so once we implemented these into their emails, it built \",/*#__PURE__*/e(\"strong\",{children:\"trustworthiness \"}),\"and had an impact on convincing non-customers to place their first order.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Results\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 3x \"}),\"- Combined Monthly \",/*#__PURE__*/e(\"strong\",{children:\"Email and SMS Revenue\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 7%\"}),\" - Increase in \",/*#__PURE__*/e(\"strong\",{children:\"Engaged Email List Size\"}),\" in Less Than a Year\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2022 80% \"}),\"- Flow \",/*#__PURE__*/e(\"strong\",{children:\"Revenue Increase\"})]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Proven Success\"})}),/*#__PURE__*/t(\"p\",{children:[\"One of the most rewarding aspects of our work with this client was the \",/*#__PURE__*/e(\"strong\",{children:\"substantial impact we made on their revenue growth\"}),\". By addressing missed opportunities and optimizing their email and SMS strategies, we were able to \",/*#__PURE__*/e(\"strong\",{children:\"significantly increase their monthly revenue\"}),\". Their email and SMS revenue tripled year-over-year, demonstrating the effectiveness of our approach.\"]}),/*#__PURE__*/t(\"p\",{children:[\"What's particularly exciting about this success story is that a significant portion of the revenue growth stemmed from their existing audience. This highlights the untapped potential within established customer bases and highlights the importance of \",/*#__PURE__*/e(\"strong\",{children:\"maximizing engagement and conversion opportunities\"}),\". It's a testament to the power of strategic marketing efforts in unlocking additional revenue streams and driving sustainable business growth.\"]}),/*#__PURE__*/e(\"h1\",{children:/*#__PURE__*/e(\"strong\",{children:\"Visual Representation of Results: Engaging Email Content\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Below are a few examples of the engaging, visual appealing emails we curated for their email list:\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2048\",src:\"https://framerusercontent.com/images/bldAHijrpuctpiamLowLSOWcS9U.webp\",srcSet:\"https://framerusercontent.com/images/bldAHijrpuctpiamLowLSOWcS9U.webp?scale-down-to=2048 785w,https://framerusercontent.com/images/bldAHijrpuctpiamLowLSOWcS9U.webp 1571w\",style:{aspectRatio:\"1571 / 4096\"},width:\"785\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"1007\",src:\"https://framerusercontent.com/images/aXcelSSS8c275WYcU5ioHsE5xo.gif\",srcSet:\"https://framerusercontent.com/images/aXcelSSS8c275WYcU5ioHsE5xo.gif?scale-down-to=1024 660w,https://framerusercontent.com/images/aXcelSSS8c275WYcU5ioHsE5xo.gif 1299w\",style:{aspectRatio:\"1299 / 2014\"},width:\"649\"})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The Challenge\"}),/*#__PURE__*/t(\"p\",{children:[\"Litter-Robot came to GR0 \",/*#__PURE__*/e(\"strong\",{children:\"looking for guidance concerning their CMS migration\"}),\" from Magento to Magento 2 across their entire domain. 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So, we rolled up our sleeves and started \",/*#__PURE__*/e(\"strong\",{children:\"building their SEO strategy from scratch\"}),\", with a focus on getting them \",/*#__PURE__*/e(\"strong\",{children:\"seen by a wider audience\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our Strategy\"})}),/*#__PURE__*/t(\"p\",{children:[\"To get Snif on customers\u2019 radar, \",/*#__PURE__*/e(\"strong\",{children:\"we implemented a three-pronged strategy\"}),\" including backlinks, on-page optimization, and content creation. Within six months, we were able to build over \",/*#__PURE__*/e(\"strong\",{children:\"200 external backlinks\"}),\" to strengthen their authority and \",/*#__PURE__*/e(\"strong\",{children:\"drive keyword rankings\"}),\" for priority product terms.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our content strategy involved \",/*#__PURE__*/e(\"strong\",{children:\"crafting over 130 pieces\"}),\", targeting key product launches and evergreen topics to \",/*#__PURE__*/e(\"strong\",{children:\"generate consistent traffi\"}),\"c. 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By targeting high-volume, transactional keywords, we\u2019ve helped them rank for valuable terms that \",/*#__PURE__*/e(\"strong\",{children:\"drive real results\"}),\". The content we\u2019ve created \",/*#__PURE__*/e(\"strong\",{children:\"consistently lands on page #1\"}),\", generating \",/*#__PURE__*/e(\"strong\",{children:\"significant non-branded traffic\"}),\" and helping \",/*#__PURE__*/e(\"strong\",{children:\"Snif reach a broader audience\"}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Together, these efforts have not only \",/*#__PURE__*/e(\"strong\",{children:\"increased visibility\"}),\" but also \",/*#__PURE__*/e(\"strong\",{children:\"translated directly into measurable gains\"}),\" in \",/*#__PURE__*/e(\"strong\",{children:\"organic traffic and revenue\"}),\". 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}