{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/qhg1tGRWMM8kr18RDjvw/s7hhYaZFIJzleOqvoyxd/xbn3pBYi3-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as o,Link as a}from\"framer\";import{motion as r}from\"framer-motion\";import*as i from\"react\";import{Youtube as n}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The alternative text, image description, alt text, alt description, image tag, or whatever else it might be getting called at the moment... is an important component of SEO (search engine optimization).\\xa0\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Let's talk about why alt text matters and several different ways to check the alt text on your site.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The importance of alternate text for accessibility\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://developers.google.com/tech-writing/accessibility/self-study/write-alt-text\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"According to Google directly\"})}),\", alt attributes are used for accessibility, this includes screen readers for the visually impaired and also for slow or low quality internet connections that fail to load the image. The screen reader can tell someone what the image displays if they can't see it, and it can provide information to anyone with a slow internet connection without fully loading the image.\"]}),/*#__PURE__*/e(\"p\",{children:\"The other important factor is SEO related. Alt text provides details to Googles web crawler as to what the image contains and how it relates to the content on the page. It helps paint the full picture so Google can better understand each page on your site!\"}),/*#__PURE__*/e(\"img\",{alt:\"SEO strategy map with alt text overlay box\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NCQ1o5AC2vvVyebqEQsukFppjo.png\",\"data-framer-height\":\"658\",\"data-framer-width\":\"1612\",height:\"329\",src:\"https://framerusercontent.com/images/NCQ1o5AC2vvVyebqEQsukFppjo.png\",srcSet:\"https://framerusercontent.com/images/NCQ1o5AC2vvVyebqEQsukFppjo.png?scale-down-to=512 512w,https://framerusercontent.com/images/NCQ1o5AC2vvVyebqEQsukFppjo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NCQ1o5AC2vvVyebqEQsukFppjo.png 1612w\",style:{aspectRatio:\"1612 / 658\"},width:\"806\"}),/*#__PURE__*/e(\"h2\",{children:\"The simplest way to work on alt text\"}),/*#__PURE__*/e(\"p\",{children:\"Before we dive into how we can do this through our browser, extensions, and website tools, let's address the easier way to do this all: On your actual web development tool. So if you're on Wordpress, you can go into the image library and add alt tags right there in bulk. With any other tool, open up the page editors and click on images to check if they have alt text or need it added. This kind of cuts out the other steps and speeds up the whole process. However, when we want to see what other sites are using and our competitors are doing, the strategies below are the best approaches.\"}),/*#__PURE__*/e(\"h2\",{children:\"Checking alt text with Google Chrome\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most common ways to check your image attributes is by directly accessing the HTML (code on your site). It sounds complicated but with this simple approach you'll know exactly what it looks like in seconds.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Open the page in the Chrome browser.\"}),/*#__PURE__*/e(\"p\",{children:\"This first step is super simple - open up the page in your browser. Done? Proceed to step two...\"}),/*#__PURE__*/e(\"h3\",{children:\"2. View Source code for the page\"}),/*#__PURE__*/e(\"p\",{children:'There are a few ways to do this. You can right click your mouse and choose \"view source.\" The other option is to go to the menu bar and click \"view>developer>view source\". This menu will also show you the keyboard shortcut to access source even faster. Once you click this a new browser tab will open that may look a bit overwhelming at first. This page displays all of the raw HTML code for your web page where the image alt tag lives.'}),/*#__PURE__*/e(\"img\",{alt:\"highlighted view source code box in Google Chrome web browser\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,szxhep7jCX4HKsCNbkn3q7NrUD4.png\",\"data-framer-height\":\"1040\",\"data-framer-width\":\"1970\",height:\"520\",src:\"https://framerusercontent.com/images/szxhep7jCX4HKsCNbkn3q7NrUD4.png\",srcSet:\"https://framerusercontent.com/images/szxhep7jCX4HKsCNbkn3q7NrUD4.png?scale-down-to=512 512w,https://framerusercontent.com/images/szxhep7jCX4HKsCNbkn3q7NrUD4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/szxhep7jCX4HKsCNbkn3q7NrUD4.png 1970w\",style:{aspectRatio:\"1970 / 1040\"},width:\"985\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Search the code for the img alt tag\"}),/*#__PURE__*/e(\"p\",{children:'Now that we can see what Google sees when it crawls a page, we can see the actual alt text. You could comb through this line by line, but that wouldn\\'t be a very good use of your time when you can simply search! Type in \"CMD+F\" on a mac, or \"CTRL+F\" on a PC to search the text on this page. Then type in \"alt=\" to reveal all alt tags. We add the \"=\" to narrow this down or we find other words that have the letters \"alt\" in the middle.\\xa0'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mthEBr4c8k8Wy01lsHlnNeAz9A.png\",\"data-framer-height\":\"598\",\"data-framer-width\":\"2186\",height:\"299\",src:\"https://framerusercontent.com/images/mthEBr4c8k8Wy01lsHlnNeAz9A.png\",srcSet:\"https://framerusercontent.com/images/mthEBr4c8k8Wy01lsHlnNeAz9A.png?scale-down-to=512 512w,https://framerusercontent.com/images/mthEBr4c8k8Wy01lsHlnNeAz9A.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/mthEBr4c8k8Wy01lsHlnNeAz9A.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/mthEBr4c8k8Wy01lsHlnNeAz9A.png 2186w\",style:{aspectRatio:\"2186 / 598\"},width:\"1093\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Click through and analyze the results\"}),/*#__PURE__*/e(\"p\",{children:\"In your search menu, click forwards to look through the options. You'll see all the code for each image and can click on the URL before the \\\"alt=\\\" to see which image it's referencing. If the quotations after this tag are empty, it means that no alt tag is set for that image and you should go into your site design tool to edit those.\"}),/*#__PURE__*/e(\"h2\",{children:\"Use a Chrome Extension\"}),/*#__PURE__*/e(\"p\",{children:\"Why deal with code and manually searching when someone has already built a completely free Chrome browser extension to do that for us?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Here's a link to grab the \",/*#__PURE__*/e(a,{href:\"https://chromewebstore.google.com/detail/image-alt-text-viewer/nhmihbneenlkbjjpbimhegikadfleccd?hl=en\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Img Alt Text Viewer extension.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Simply install this extension, open up any page, click on it in the extensions area in the top right of your browser, and it will overlay alt text boxes on every image on the page and tell you if any are missing.\"}),/*#__PURE__*/e(\"img\",{alt:\"Image showing alt text description overlay of man looking up from computer\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yiutGlAjOOlhvNpUzqbEGsdcY.png\",\"data-framer-height\":\"1148\",\"data-framer-width\":\"1712\",height:\"574\",src:\"https://framerusercontent.com/images/yiutGlAjOOlhvNpUzqbEGsdcY.png\",srcSet:\"https://framerusercontent.com/images/yiutGlAjOOlhvNpUzqbEGsdcY.png?scale-down-to=512 512w,https://framerusercontent.com/images/yiutGlAjOOlhvNpUzqbEGsdcY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/yiutGlAjOOlhvNpUzqbEGsdcY.png 1712w\",style:{aspectRatio:\"1712 / 1148\"},width:\"856\"}),/*#__PURE__*/e(\"h2\",{children:\"Use a tool to see if any tags are missing\"}),/*#__PURE__*/t(\"p\",{children:['If you don\\'t want to install an extension or deal with viewing page source, then the next best thing is to use one of the web tools. After a quick search for \"alt checker\" ',/*#__PURE__*/e(a,{href:\"https://www.seoptimer.com/alt-tag-checker\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"I found this one by SEOptimer \"})}),\"that requires no information and shows you if you're missing any on a page.\"]}),/*#__PURE__*/e(\"p\",{children:\"Copy and paste the text for the page you want to check into the URL and this tool will let you know if you have any images that are missing descriptive text.\"})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"If you're here, you've probably heard that you need backlinks. When I bring this up, most photographers will ask me: What's a backlink? Why do I need them? How many backlinks should I have? Should I be paying for backlinks? Why would anyone even want to link to my site...?\"})}),/*#__PURE__*/e(\"p\",{children:'All of these are great questions. And my goal is to cover all your main questions and then some in this short guide. I\\'ll start with the \"why,\" and go all the way into the \"how.\" This way you can get set your site up for success with proper search engine optimization (sounds fun, right...?)'}),/*#__PURE__*/e(r.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(n,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://youtu.be/s7LY7NAB5W4?si=eTaEJgENHp9ie47p\"})})}),/*#__PURE__*/e(\"h2\",{children:\"What are Backlinks?\"}),/*#__PURE__*/t(\"p\",{children:[\"Any time a website links to your site, you've gained a backlink. It's literally just a link\\xa0pointed \\\"back\\\" to your website. This is a very important SEO signal for Google, Bing, DuckDuckGo, and all the other search engines out there. But let's not forget the detail that almost every SEO forgets: A great backlink will actually drive the right traffic to your site in addition to SEO benefits.\\xa0Backlinks are an important component of \",/*#__PURE__*/e(a,{href:\"https://connorwalberg.com/seo-for-photographers\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SEO for Photographers\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why do photographers need backlinks?\"}),/*#__PURE__*/e(\"p\",{children:\"The comparison I use for my photography students is that backlinks are essentially a vote of popularity. One of the main ways Google, and other search engines like Bing, determines a sites value is through this popularity contest. They want to see quality links coming to your site.\"}),/*#__PURE__*/e(\"p\",{children:'Each link you get is like someone in high school raising their hand and saying, \"hey Google, this guy\\'s legit!\" Just like in high school, Google will only trust some of these votes.'}),/*#__PURE__*/e(\"p\",{children:\"Now, when we were in school there were always people with opinions that we valued less, and people with opinions we valued more. Maybe you trusted the student president, but you didn't trust Riley (He's lead you wrong in the past with questionable movie recommendations.)\"}),/*#__PURE__*/e(\"p\",{children:'Google works the same way. They \"trust\" some sites more than others. They trust sites that are related to what you do and that have good quality links from other trustworthy sites - they consider these reputable. They value websites that have a lot of traffic coming in. They trust known sites that have been around for a long time. There are a lot of reasons to trust a site vs. not trusting a site and our job is to make our site very trustworthy. Google rewards a high-trust website with more visibility in search results.'}),/*#__PURE__*/e(\"img\",{alt:\"Mind map showing many backlinks pointed at a photographers website\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,AzPyTtrHnQdmbpVx3bLQbg5XpQ.png\",\"data-framer-height\":\"1048\",\"data-framer-width\":\"1838\",height:\"524\",src:\"https://framerusercontent.com/images/AzPyTtrHnQdmbpVx3bLQbg5XpQ.png\",srcSet:\"https://framerusercontent.com/images/AzPyTtrHnQdmbpVx3bLQbg5XpQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/AzPyTtrHnQdmbpVx3bLQbg5XpQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/AzPyTtrHnQdmbpVx3bLQbg5XpQ.png 1838w\",style:{aspectRatio:\"1838 / 1048\"},width:\"919\"}),/*#__PURE__*/e(\"h2\",{children:\"How many backlinks do photographers need?\"}),/*#__PURE__*/t(\"p\",{children:[\"Before we start working on tactics, let's talk about how many your site will need. Some SEOs will be tempted to give you a straight up number here, but don't buy into that. First and foremost, \",/*#__PURE__*/e(\"strong\",{children:\"it's not the quantity, it's the quality of backlinks to your website!\"})]}),/*#__PURE__*/e(\"p\",{children:\"For photographers, it's all dependent on our competition. There are some excellent tools out there that let you look into your competitors sites to see how many backlinks they have, but more importantly, they also will show you a score calculated based on the quality.\"}),/*#__PURE__*/e(\"p\",{children:\"The score is a helpful way to find out if it's a good link, but in addition to this score, consider where the link is coming from. A link with a pretty good score that's irrelevant is nowhere near as valuable as one\\xa0that's relevant with an even lower score. If you teach photographers how to take better portraits in a guide, and the link comes from a site that also teaches photographers, that's relevance. But if it's from a company that sells decking products, that's not likely to help nearly as much.\"}),/*#__PURE__*/t(\"p\",{children:[\"When you think of this all from the search engines perspective it makes a lot of sense. They don't just want sites with tons of backlinks, they want proof that this site is being linked for the right reasons. \",/*#__PURE__*/e(\"strong\",{children:\"They want to see that you have a strong high-quality profile.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"image showing the words follow vs no-follow and chainlinks\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vXrnIYlYyGtSeDnRDHl1fZkvcs.jpg\",\"data-framer-height\":\"900\",\"data-framer-width\":\"1600\",height:\"450\",src:\"https://framerusercontent.com/images/vXrnIYlYyGtSeDnRDHl1fZkvcs.jpg\",srcSet:\"https://framerusercontent.com/images/vXrnIYlYyGtSeDnRDHl1fZkvcs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/vXrnIYlYyGtSeDnRDHl1fZkvcs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/vXrnIYlYyGtSeDnRDHl1fZkvcs.jpg 1600w\",style:{aspectRatio:\"1600 / 900\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:\"Two different types of backlink: Follow vs. Nofollow\"}),/*#__PURE__*/e(\"p\",{children:\"Not all backlinks are created equal. Most photographers look at a backlink that they've gained and assume it's driving SEO value and traffic their way, but it's not always the case.\"}),/*#__PURE__*/e(\"p\",{children:'There are two main backlinks: follow, and nofollow. \"Follow\" means that the website is telling Google, \"hey, jump off my site and check out this other one - it\\'s important for my visitors to click!\" Whereas \"Nofollow\" tells Google, \"this doesn\\'t really matter, don\\'t pass any value from my site here.\"'}),/*#__PURE__*/t(\"p\",{children:['The way to check this is through the code on a page. In Chrome you can right-click on a site and choose \"view source,\" or you can use the top menu and click \"view>developer>view source.\" This will show the code behind the website you are looking at. Use CMD+F or CTRL+F to run a text search on the page. Then copy or type in the same text that you see on the page that is your link (also known as the anchor text), maybe it say\\'s \"visit here to learn more about Connor\\'s photo services.\" This should bring you to the little bit of code that links to your site. If it say\\'s rel=\u201Dnofollow\u201D',/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"}),\"in the HTML tag it means it's a nofollow link. If it doesn't, that means the it's a\\xa0good and helpful backlink.\"]}),/*#__PURE__*/t(\"p\",{children:[\"One last note while we are on this subject. Links that are reciprocated (you link to them, they link to you) are generally considered less quality than others\\xa0that just come your way. It sounds one-sided but this is so people don't game the system. If your sole approach is to \",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/seo/glossary/link-exchange\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"trade or exchange links,\"})}),\" you could even get penalized by Google and won't show up in rankings as high as you should.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Five effective strategies to get backlinks for your photography website\"}),/*#__PURE__*/t(\"p\",{children:['So now we know the value and importance of good, high-quality backlinks. And we know that they ideally should be relevant and strong. In addition, we know that we want \"follow\" links for this strategy to work.\\xa0',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But the elephant in the room now is where do photographers get backlinks? Why would someone want to link to your site and how do you make it so that they even consider doing this?\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Luckily, there are lots of ways to do this naturally and without a crazy amount of effort. Here are 5 ways to get started:\"})}),/*#__PURE__*/e(\"h3\",{children:\"1. Local Directories\"}),/*#__PURE__*/e(\"p\",{children:\"Every photographer should do this one. It seems like nothing, but Google likes to see that your business is legitimate, and one of the ways they do this is by checking references in local directories. Getting your site listed on Yellowpages.com, Bing Places, Google My Business, and others will help Google trust that you are in business and are actually a photographer who shoots what you claim to shoot.\"}),/*#__PURE__*/e(\"p\",{children:\"The catch here is that the data needs to match between all of these. Make sure you input the data correctly so that it matches perfectly everywhere. Let's say your hours don't match from site to site, how can Google recommend your business? They have to give accurate results or people won't want to use Google (or Bing) anymore.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can shortcut this process, and I highly recommend you do, through services like \",/*#__PURE__*/e(a,{href:\"https://www.brightlocal.com/?gad_source=1&gclid=Cj0KCQjwr9m3BhDHARIsANut04bawLFu-CmwV8LXf7JKAsgwQ-fpzW-KDg6bP4QBQfzctUalepIEBcUaAv2DEALw_wcB&hsa_acc=2999547223&hsa_ad=649524332055&hsa_cam=17754174699&hsa_grp=139378068376&hsa_kw=brightlocal&hsa_mt=e&hsa_net=adwords&hsa_src=g&hsa_tgt=kwd-308756248938&hsa_ver=3&utm_campaign=BrightLocal%20EXACT%20ONLY&utm_medium=ppc&utm_source=adwords&utm_term=brightlocal\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Bright Local\"})}),\", \",/*#__PURE__*/e(a,{href:\"https://moz.com/products/local/check-listing?utm_medium=cpc&utm_source=google&utm_campaign=Brand%20|%20NA&utm_adgroup=Brand%20-%20Moz%20Local&utm_term=moz%20local&gad_source=1&gclid=Cj0KCQjwr9m3BhDHARIsANut04YnyfPaWuiCF8sVIFtgv0duAvqWIrppG0WMz0IsmQ5QACOqCfPw-2IaAsGqEALw_wcB\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"MOZ Local\"})}),\", or \",/*#__PURE__*/e(a,{href:\"https://www.semrush.com/apps/local-seo/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SEMRush Local\"})}),\". These services charge a yearly or monthly fee that puts you in all the major directories and syncs the data perfectly - it's a huge time-saver.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Brightlocal website screenshot\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ivi5yNzV2LKgg73mJHPQjvA6KQ.png\",\"data-framer-height\":\"1472\",\"data-framer-width\":\"2630\",height:\"736\",src:\"https://framerusercontent.com/images/Ivi5yNzV2LKgg73mJHPQjvA6KQ.png\",srcSet:\"https://framerusercontent.com/images/Ivi5yNzV2LKgg73mJHPQjvA6KQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ivi5yNzV2LKgg73mJHPQjvA6KQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ivi5yNzV2LKgg73mJHPQjvA6KQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Ivi5yNzV2LKgg73mJHPQjvA6KQ.png 2630w\",style:{aspectRatio:\"2630 / 1472\"},width:\"1315\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Friends and Family\"}),/*#__PURE__*/e(\"p\",{children:\"Chances are high that you know someone with a website or a blog. If you're a good friend, then your friends and family probably want to link to you. You could create content for them, or maybe suggest that they build an article about your business or a guide covering local businesses and include you inside. Even if these aren't super related, it still helps to get search crawlers on your site more frequently to boost your rankings.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Guest Posting\"}),/*#__PURE__*/e(\"p\",{children:\"If you like writing then this is a simple way to grow your link profile - and now, thanks to ChatGPT and AI, it's easier then ever to come up with outlines or even write entire\\xa0posts.\"}),/*#__PURE__*/e(\"p\",{children:\"Guest posting is where we reach out to other industry and business related websites and create an article or similar piece of content for them. It works because most site owners would love some free content that they don't have to create. In exchange they will let you link back to your site in the article or author bio.\"}),/*#__PURE__*/e(\"p\",{children:\"For photographers there are a lot of different ways to do this although it varies by photography niche. If you're a wedding photographer you could write articles for specific venues or vendors you've worked with in the past. Think deeply about any type of partnership or site related to what and where you shoot. Every photographer can also write tips articles and insights for educational photography blogs showing how to get great shots or use certain gear. Anything photography related should be a fairly good link.\"}),/*#__PURE__*/e(\"p\",{children:'One great method for finding places to guest post is by searching on Google or Bing. Simply type in a search target plus words like \"guest post,\" \"write for us,\" or \"contributor.\" An example would be \"photoshop blog guest post.\" The results will consist of websites that have pages dedicated to guest posting - exactly what you\\'re looking to do. A pet photographer could type in \"Pet blog contributor.\"'}),/*#__PURE__*/e(\"h3\",{children:\"4. Competitive Research to Find Valuable Backlinks\"}),/*#__PURE__*/t(\"p\",{children:[\"Why spend all your time scouring the internet and trying to come up with ideas when there are so many you could find in just a few minutes? Using SEO tools like \",/*#__PURE__*/e(a,{href:\"https://www.semrush.com/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SEMRush\"})}),\", \",/*#__PURE__*/e(a,{href:\"https://ahrefs.com/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"AHREFs\"})}),\", and \",/*#__PURE__*/e(a,{href:\"https://seranking.com/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SERanking\"})}),\" you can literally see exactly who is linking to your competitors sites.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Simply type competitor websites in the domain search bar and a wealth of glorious data will be yours instantly. These tools will show you a full backlink profile including follow links, nofollow links, and even some directory links. In addition, they all use proprietary scoring approaches to calculate the domain authority of each link and each site. This way you could see what it will really take to outrank the competition. The higher the DA (domain authority) the more valuable the link in general. But keep in mind a lot of the top DA links are going to be from directories or places that actually won't carry much SEO juice over to your site.\"]}),/*#__PURE__*/e(\"p\",{children:\"From this data you can check out each link that has a good domain authority and niche relevance, and create a list of sites that you could partner with, write for, or reach out to be included in.\"}),/*#__PURE__*/e(\"p\",{children:\"One additional tip is to build backlinks through photographers who are not in direct competition by scanning the search engine results of top photographers in a different major city and checking their site\\xa0profiles. This is a simple link building approach that will give you more than enough\\xa0to go after in a very short time frame.\"}),/*#__PURE__*/e(\"img\",{alt:\"screenshot of SEMRush SEO tool showing backlinks for a website\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xJoipwIZPEJhKemO2YRlDfcTo.png\",\"data-framer-height\":\"1470\",\"data-framer-width\":\"2496\",height:\"735\",src:\"https://framerusercontent.com/images/xJoipwIZPEJhKemO2YRlDfcTo.png\",srcSet:\"https://framerusercontent.com/images/xJoipwIZPEJhKemO2YRlDfcTo.png?scale-down-to=512 512w,https://framerusercontent.com/images/xJoipwIZPEJhKemO2YRlDfcTo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xJoipwIZPEJhKemO2YRlDfcTo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/xJoipwIZPEJhKemO2YRlDfcTo.png 2496w\",style:{aspectRatio:\"2496 / 1470\"},width:\"1248\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Create Helpful Content\"}),/*#__PURE__*/t(\"p\",{children:[\"Of all the ways out there, this is one of the very best (and most indirect) link building strategies. It's a way to earn backlinks instead of doing outreach to build them. The idea here is that we create content that is highly shareable. Things like infographics, funny niche memes, helpful lists, etc... The type of stuff that is linkable. Here's an \",/*#__PURE__*/e(a,{href:\"https://backlinko.com/high-quality-backlinks\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"in-depth backlink building guide\"})}),\" from Backlinko that should help here.\"]}),/*#__PURE__*/e(\"p\",{children:\"When we make content that is very shareable it can help do the work for us, assuming that it get's discovered. That part will likely take some promotional efforts on your end.\"}),/*#__PURE__*/e(\"h2\",{children:\"Summing up Backlinks for Photographers\"}),/*#__PURE__*/e(\"p\",{children:\"If you read articles online like I do, you likely skip to the very end first to see what you're in for. So if this is the first thing you're reading, I'd suggest scrolling back up, but in case this is the only part you want to see... here goes my attempt on summing up backlinks for your photography business in a few short sentences, here goes nothing:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Backlinks are where sites link to yours. Google needs to see this to trust your site. When you get trust, you get rankings. Trust comes from niche related, authoritative, and quality websites. Give other sites a reason to link to you by creating content for them or creating shareable content. Find opportunities through competitive research with good SEO tools. Continue building backlinks and your site will become stronger than your competitors. With other best SEO practices and your authoritative link profile you'll outrank the competition and get more traffic to your website - leading to more clients.\"})})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I remember the days of being a pro photographer when I was barely getting by... I'd get a few clients and have a great month, then it was crickets. I'd scramble to make ends meet and pay the bills and dive head first into every single strategy out there with the hopes that it would all come together - and it wouldn't pan out.\"}),/*#__PURE__*/e(\"p\",{children:\"It's a horrible feeling, but with the right moves you can get past this phase. And no, the answer isn't to buy more high-end camera gear. Unless you're shooting with your phone right now you probably don't need new gear to land photo clients!\"}),/*#__PURE__*/e(\"h2\",{children:\"Where most photographers go to find clients\"}),/*#__PURE__*/e(\"p\",{children:\"The first place most photographers head the second they need more clients is social media. Not to have conversations with specific people who may be interested... they go onto social media and use some type of strategy or tactic to get more followers. The problem here? More followers doesn't translate to more sales. I know, I know, this is the opposite of what every single internet guru out there is telling you. They all claim that more followers is all it takes, but I'm going to call that out right here and say that you likely don't need a ton of new followers to make sales. This approach is not going to get you where you want to go fast enough.\"}),/*#__PURE__*/e(\"img\",{alt:\"people meeting at a desk with no visible faces and notepads out\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aGlLmmRrwaQhZsllVezWhr0MXCE.jpg\",\"data-framer-height\":\"1280\",\"data-framer-width\":\"1920\",height:\"640\",src:\"https://framerusercontent.com/images/aGlLmmRrwaQhZsllVezWhr0MXCE.jpg\",srcSet:\"https://framerusercontent.com/images/aGlLmmRrwaQhZsllVezWhr0MXCE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/aGlLmmRrwaQhZsllVezWhr0MXCE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/aGlLmmRrwaQhZsllVezWhr0MXCE.jpg 1920w\",style:{aspectRatio:\"1920 / 1280\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"The most important thing to remember to book more photography clients\"}),/*#__PURE__*/t(\"p\",{children:[\"The key to making sales in your photography business lies in a few simple steps, some steps that my friend Heather Lahtinen of\\xa0\",/*#__PURE__*/e(a,{href:\"flourish.academy\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Flourish Academy\"})}),\" tells every photographer to focus on no matter where they are in their career.\"]}),/*#__PURE__*/e(\"p\",{children:'If you are staring at this article on your computer right now and thinking, \"how am I supposed to get more photography clients NOW\", than Heather\\'s approach is for you. It boils down to just 3 steps:'}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Meet people\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tell them you're a photographer\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Make them an offer\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"Most photographers hear this and say, \\\"duh\\\". But do they go out and do this? Not usually... They do something that I like to call \\\"hiding behind their keyboard\\\". They take every single method possible where they won't have to engage with anyone on a deeper level. They hope that their new flashy website, updated portfolio, or sheer volume of followers will do the selling for them. But unless you've been at this for a very long time and are a master marketer, it's almost guaranteed that those approaches won't work.\"}),/*#__PURE__*/e(\"p\",{children:\"The easiest and quickest way to book more clients is by having conversations with people. Yep. It's that simple. And if you're anything like I was, you're getting nervous at the thought of this just from reading it here.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The only way to beat that nervousness? Go out and do it, or start with small steps by messaging and emailing everyone you know or have a connection with on your socials and elsewhere. Simply let them know what you're doing and ask if they know of anyone who could use your services... Often times the people you reach out to first will be interested in hiring you for a job, but even if they aren't, they probably have a few people that will be!\"}),/*#__PURE__*/e(\"p\",{children:'Referrals are incredibly powerful and work wonders to secure more photography bookings. This method follows the \"popular show\" effect. It\\'s where someone watches a new show and LOVES to be the person who introduces a friend to that new show. They are sharing something of value that they can feel proud of sharing.'}),/*#__PURE__*/e(\"p\",{children:\"When you speak to a friend or someone about what you do and ask if they know anyone who could use your services, it might feel like a little inconvenience for them initially. But once they reach out to a friend or two and let them know about you and your photography skills, they get the even more powerful, excited, and helpful feeling of being the person who introduced their friend, and the person who hooked you up!\"}),/*#__PURE__*/e(\"p\",{children:\"You can watch Heather talk more about her approach starting at 4:53 in this video:\"}),/*#__PURE__*/e(r.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(n,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/jJGRsBfCLD0?si=uKLifJmPXgb-3uMC&t=293\"})})}),/*#__PURE__*/e(\"h2\",{children:\"The existing client reactivation process\"}),/*#__PURE__*/e(\"p\",{children:\"This is where I went any time I was strapped for cash, and it's a very comfortable feeling approach. What's crazy is how little this method is used...\"}),/*#__PURE__*/e(\"p\",{children:\"Simply reach out to everyone in your contact list who has hired you in the past. Do a quick check in to see how they're doing, and ask if they have any photo needs at the moment or if they know someone who might.\"}),/*#__PURE__*/e(\"p\",{children:\"That's it! This is the one thing that saved me time and time again. It literally worked every time I tried. Not everyone will have needs, but some will. And some will have friends who will make for great clients.\\xa0You could also incentivize them with a discount for their next shoot, a discount for their friend, a free 4x6, whatever you'd like!\"}),/*#__PURE__*/e(\"img\",{alt:\"SEO mind map showing different factors that are necessary to rank\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xFMrfyPOLr9o2pvJLQm1RM4uzM.png\",\"data-framer-height\":\"374\",\"data-framer-width\":\"850\",height:\"187\",src:\"https://framerusercontent.com/images/xFMrfyPOLr9o2pvJLQm1RM4uzM.png\",srcSet:\"https://framerusercontent.com/images/xFMrfyPOLr9o2pvJLQm1RM4uzM.png?scale-down-to=512 512w,https://framerusercontent.com/images/xFMrfyPOLr9o2pvJLQm1RM4uzM.png 850w\",style:{aspectRatio:\"850 / 374\"},width:\"425\"}),/*#__PURE__*/e(\"h2\",{children:\"Turning your site into a consistent client landing machine\"}),/*#__PURE__*/e(\"p\",{children:\"Here's where we bring in the long term game. And this is what you should focus on only after you've focused on connecting with as many people as possible and developing a somewhat stable business. This is your parallel marketing for when you want to semi-hide behind your keyboard and also truly grow your business. But it's the long game.\"}),/*#__PURE__*/t(\"p\",{children:[\"This method? SEO. It's what I teach here through the \",/*#__PURE__*/e(a,{href:\"https://connorwalberg.com/simple-seo-membership\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Simple SEO Membership\"})}),\". I believe it's the best method for online marketing a photographer can use.\"]}),/*#__PURE__*/e(\"p\",{children:\"SEO stands for Search Engine Optimization. It's where we make our websites fit exactly what Google is looking for so that they feature us at the top of the results for ideal clients.\"}),/*#__PURE__*/e(\"p\",{children:\"It's different than advertising because ads are interruptive - people are doing something else and an advertisement pops up. This means they aren't necessarily interested in the moment and certainly weren't looking for your offer at that time.\"}),/*#__PURE__*/e(\"p\",{children:\"SEO on the other hand answers peoples questions. If you're a pet photographer based in Seattle and someone in Seattle searches for pet photographers near them, you will show up in the top ranks once you get your SEO dialed!\"}),/*#__PURE__*/e(\"p\",{children:\"This means you'll have clients who are ready to hire you for exactly what you do, finding you automatically. It doesn't get much better than that.\"}),/*#__PURE__*/e(\"p\",{children:\"SEO has all kinds of factors that you'll want to work on, but it's something that can be improved over time as you get any chances to work on it. The whole process can be very flexible to fit your schedule.\"}),/*#__PURE__*/e(\"p\",{children:\"The best part of this? As a local photographer you have a serious advantage. Your competitors are the photographers near you who are shooting the same thing as you. You aren't competing with the whole internet. This makes it far easier to rank.\"}),/*#__PURE__*/e(\"img\",{alt:\"Simplified SEO chart demonstrating growth with blue line on white background\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,txc5LuXhDNR2H5aStocwU5pqnw.jpg\",\"data-framer-height\":\"276\",\"data-framer-width\":\"1050\",height:\"138\",src:\"https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg\",srcSet:\"https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg 1050w\",style:{aspectRatio:\"1050 / 276\"},width:\"525\"}),/*#__PURE__*/e(\"h2\",{children:\"Where do I start with SEO?\"}),/*#__PURE__*/e(\"p\",{children:\"The first place I recommend every photographer start is Google My Business. This is also known as Google local, or maps pack. It's what shows up when someone is searching for a photographer in a specific area.\"}),/*#__PURE__*/e(\"p\",{children:\"You'll need to verify your business when you first set this up, and I highly recommend NOT using a physical location if you don't shoot at your location. Google has really cracked down on that lately and it's also easier for people to hack an account with a physical location.\"}),/*#__PURE__*/e(\"p\",{children:\"As a quick recommendation, fill out every single field and setting that's applicable. Then start asking existing clients for reviews and request them from every client you work with going forwards. This will help Google to trust your business more so they start to show you in search results.\"}),/*#__PURE__*/e(\"h2\",{children:\"Go Get More Clients Now!\"}),/*#__PURE__*/t(\"p\",{children:[\"The last and maybe most important pieces of advice? \",/*#__PURE__*/e(\"strong\",{children:\"Get out of your own head, get out of your comfort zone, and start talking to people.\"}),\" Think about every person you know, think about your connections on Facebook, Instagram, LinkedIn, etc... and reach out to start conversations. And remember, don't be afraid to tell them what you are doing and what they can do to help you out. Good people love to help other people, and we all want to work with good people!\"]})]});export const richText3=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"42 Photography Blog Post Topics to Make Blogging and Ranking Easier\"}),/*#__PURE__*/t(\"p\",{children:['Blogging is one of those things that every photographer hears that they \"must do\" but usually, they don\\'t know why, or where to begin. This guide is here to cover both of these - and most importantly, make the whole thing simple and, dare-I-say-it... Enjoyable. ',/*#__PURE__*/e(\"em\",{children:\"Don't quote me on that if you don't like writing in general!\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"For the visual learners out there, here's a video I put together that covers why blogging is so important, helpful, and also dives into some of the tips from this article:\"})}),/*#__PURE__*/e(r.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(n,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://youtu.be/Ph5_twIDqKA\"})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Why you should blog\"}),/*#__PURE__*/e(\"p\",{children:\"Most photographers jump into this whole blogging thing without much of a plan or even knowing the benefits. I'm sure you've heard, \\\"start a blog, that will help!\\\" But why? Personally, if I don't know WHY I'm doing something, I generally won't give it much of an effort.\"}),/*#__PURE__*/t(\"p\",{children:[\"Blogging has more benefits than I could probably cover here. But let's start with the main reason: \",/*#__PURE__*/e(\"strong\",{children:\"Blogging about the right things WILL grow your rankings in search engines (SEO).\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:'Why does blogging help a site rank? There\\'s something in SEO called \"topical authority\". This term means that websites that fully and deeply cover a specific topic are far more likely to rank than sites that have content all over the place. As a photographer, we want to show the search engines (Google, Bing, DuckDuckGo, etc.) exactly what we do and where we do it. Going in-depth here paints the picture clearly so that Google will know how to rank our site.'}),/*#__PURE__*/e(\"p\",{children:\"In addition, the more we write, the more likely we are to stumble over keywords that will rank for our niche. Just by going in-depth on what we do, we are showing our expertise and hitting on all the points that Google is looking to share with our ideal audience. The more they know, the better they can serve us by featuring our sites in results.\"}),/*#__PURE__*/e(\"p\",{children:\"These are just a few key points. Another one is simply that by posting, we are showing search engines that we are still actively in business. Google want's to feature photographers when they are positive that they are out doing what they say they are.\"}),/*#__PURE__*/e(\"p\",{children:'Finally, blogging serves these same purposes for any potential clients that visit our site, no matter how they find it. It shows that we are active, shows our personality and gives a \"behind the scenes\" kind of view, and can be the difference between someone hiring us, or checking out other photographer\\'s sites.'}),/*#__PURE__*/e(\"img\",{alt:\"blue line graph showing SEO growth over time\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,txc5LuXhDNR2H5aStocwU5pqnw.jpg\",\"data-framer-height\":\"276\",\"data-framer-width\":\"1050\",height:\"138\",src:\"https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg\",srcSet:\"https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/txc5LuXhDNR2H5aStocwU5pqnw.jpg 1050w\",style:{aspectRatio:\"1050 / 276\"},width:\"525\"}),/*#__PURE__*/e(\"h2\",{children:\"Staying motivated with blogging\"}),/*#__PURE__*/t(\"p\",{children:[\"As you go down this path of building your photo blog, remember that consistency and pacing is going to be your friend. If you're anything like me, you're ALL IN at the moment, and then after a few days of writing and not seeing results, \",/*#__PURE__*/e(\"em\",{children:\"you're over it and it clearly didn't work...\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Set your expectations from the start. \",/*#__PURE__*/e(\"strong\",{children:\"This is a long game. It's not a quick-win.\"}),\" If you want quick-wins you could try ads but be warned that those have a steep learning curve and come with a hefty price tag. But even if you go any other route, add this to the mix in your photography business at a pace that suits you. Whether you post 1x per week or 1x per month, you'll get there eventually. You'll be glad you started!\"]}),/*#__PURE__*/t(\"p\",{children:[\"The other part that I never hear anyone talking about? \",/*#__PURE__*/e(\"em\",{children:\"Balance.\"}),\" When we work on something, we need a balance to keep things engaging. Once you learn some SEO basics (which you'll want to do to get the best results), you'll be determined to only post about topics that are most likely to rank. However, this can be pretty boring and can suck all the fun out of blogging. Try posting about topics that are still relevant to what you do, but also that you are excited to write about. This could be a recent shoot, a new technique you learned for editing or shooting, etc...\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"By posting a mix of articles optimized for search, and articles that you simply want to write, you can keep it all interesting and fun.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"One last note before we get to the photo blog topics: \"})}),\"Try setting a full day that's simply for writing. This could be once a month or each quarter depending on your planned post frequency. This will keep you on task and steadily growing your SEO, while leaving the bulk of your time to focus on actually shooting, editing, and marketing. Scheduling this time will free up your time - sounds backwards, but truly works. Even better, schedule your posts at the end of the writing day so that your blogging platform publishes them all month without your needing to revisit them at all!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Illustration by Adobe Firefly of women working at desk with camera gear all around and orange background\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VlsTvggJSPOkwNlu2Tb6igEW1hc.jpg\",\"data-framer-height\":\"1536\",\"data-framer-width\":\"2688\",height:\"768\",src:\"https://framerusercontent.com/images/VlsTvggJSPOkwNlu2Tb6igEW1hc.jpg\",srcSet:\"https://framerusercontent.com/images/VlsTvggJSPOkwNlu2Tb6igEW1hc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/VlsTvggJSPOkwNlu2Tb6igEW1hc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/VlsTvggJSPOkwNlu2Tb6igEW1hc.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/VlsTvggJSPOkwNlu2Tb6igEW1hc.jpg 2688w\",style:{aspectRatio:\"2688 / 1536\"},width:\"1344\"}),/*#__PURE__*/e(\"h2\",{children:\"42 Blog Post Ideas for Photographers\"}),/*#__PURE__*/e(\"p\",{children:\"Let's dive into the extensive list of blog ideas. Not all of these will be applicable for your niche, but they should all get the juices flowing. Copy any you like to a list and type in any you think of as you get going. By the end of this you'll have a ton of blog topics ready to go. From there, you can break each topic you like into post ideas. If you come up with 5 post ideas for each topic you put down, you'll likely have over 100-200 ideas ready to go. And with this many ideas you should be good to write for the next few years.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Note: This list is in no particular order as it applies to most photography niches.\"})})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Share a shoot -\"}),\" Cover the experience and location of a recent shoot. This is excellent for local SEO and gives you regular content. Just make sure you ask permission from the clients first.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"FAQ topics -\"}),\" Make a list of questions your clients ask, or that they may ask in the future. Build blog posts addressing the major questions that could use real in-depth answers.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Photo shoot locations in your area - \"}),\"Where do you shoot frequently? Which are your favorite locations? This could be a series of posts based on individual locations and showing your best from each one, or a listicle style blog post that shows all the locations.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Styling guide - \"}),\"Build a guide covering what you recommend people or pets wear for your style of photo shoot.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Trends related to your niche -\"}),\" What are people doing that's new or common? i.e. trash the dress for wedding photographers, outfit choices for portraits, etc...\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Activities in the area related to niche -\"}),\" For example, a family photographer could put together an article covering the best parks in the area for families to visit. It's a bit off-topic but still connects the dots.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Posing guide -\"}),\" This works in a lot of niches, even pet photography!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Comparison post -\"}),\" This post covers two areas that your client may be considering. An example would be: Outdoor or indoor for portraits?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What to do when your shoot doesn't go as planned -\"}),\" Planning for the unexpected.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Special offers -\"}),\" If you are running a seasonal special or a mini session offer, this makes a great blog post. Just be sure to specify the timeframe clearly so people know it's not always going on.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Niche specific cell phone photo tips - \"}),\"Why not share a few tips that could help someone get better photos? People may even read this article and decide they'd rather hire you to get pro photos instead.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Why hire a pro vs. shooting it with phones? -\"}),\" I'm sure you'll be able to come up with a whole slew of reasons here, very easily!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What makes you different -\"}),\" Any article that let's people get to know you a little better and why you shoot the way you do, and do what you do, is helpful and makes for an interesting read.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Stores guide for shops in your area related to what you shoot -\"}),\" The example here is to feature pet supply stores in the areas you shoot.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Getting comfortable in front of a camera -\"}),\" Break down any tips you have for your subject matter to get more comfortable with having their photo taken. Most people feel very awkward having their photo taken.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Your editing process -\"}),\" This type of BTS content brings people into your world and establishes more trust.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Shot breakdowns -\"}),\" Take some of your favorites (with permission) and make an article on each one explaining the set up of the shot, what you liked, what you'd change if you did it again, how the lighting looked, how you edited the image, etc...\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Photography tips -\"}),\" In my experience, Google connects any discussion on photography with photographers. When you write tips for taking better photos, you'll hit more and more keywords and re-iterate your topical authority.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Sideline niche guide -\"}),\" These are things that are closely related to your niche, but where the focus isn't on photography. An example here is a wedding photographer making a guide of the best wedding venues in their city or area.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What to bring to a shoot -\"}),\" This is very helpful for potential clients and could even be a main page on your website instead of a blog post. Either way, it should be linked to help potential clients find the page.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What's in my bag -\"}),\" As a professional photographer who hires other photographers to take our family photos, I'm usually curious about this just to see what they're using. Amateurs would be curious as well.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"When to schedule (niche) shoot - \"}),\"This one is easy enough. Let's say you shoot senior dogs, what age do you recommend scheduling the shoot? Could be broken by dog breed. Or maybe you shoot newborn photos, when should someone book these and at what age?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Seasonal styling posts -\"}),\" What should people (or pets) wear based on the season that you're shooting? Are there any trending styles they should know about?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The professional difference article - \"}),\"These articles show why you'd want a professional vs. shooting with your phone or as an amateur photographer. Discuss what goes into your shoots and what makes your images amazing (just don't focus solely on gear, it's your knowledge that counts!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Different photo styles - \"}),\"Cover how photographers have different styles and what these differences are. You could feature other photographers in different cities in this article and let them know you've mentioned them. Maybe someone shoots very natural, someone else is highly edited, while your images are high-key and mostly white. This is a great way to build backlinks to your site as well.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personal story - \"}),\"Share when you decided to become a photographer, or cover a key turning point as you were learning to shoot.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Gear reviews - \"}),\"You're not likely to compete with the top review sites out there, but putting out an honest review of a piece of gear you have is helpful to the right visitor and your SEO in general.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"USP article - \"}),\"What's your unique selling proposition? Do you spend more time on each shoot than all the other photographers in your area? Do you have the most experience? Talk about this from the perspective of why you do it this way and how it's going to ensure your client has an amazing experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"How to choose the right pro photographer for your shoot -\"}),\" People love this kind of transparency and honesty. Give real tips that you'd look for if you were in their shoes and hopefully you'll be the match for their needs.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ordering prints vs. getting prints done yourself - \"}),\"Show your expertise here and let people know about the advantages of working with you directly for prints.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tips for shooting a specific style of photos -\"}),\" You could cover any number of niches here and give advice about shutter speed, lighting, etc.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Moments everyone should use a pro photographer - \"}),\"Discuss all of the key moments in a persons life where a pro photographer is an absolute must, and explain why.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Questions to ask a photographer before hiring -\"}),\" This one is very helpful to your potential clients. Sometimes we ask the wrong things and end up with a photographer who wasn't a great fit.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Picking the best photo locations for a (niche) photo shoot -\"}),\" Make a list of what people should look for to get amazing images.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Inside look at picking the best photos -\"}),\" Share your process for how you dial in the images and get to the ones that the client ends up with.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Photo shoot checklist -\"}),\" Share a checklist with everything your client will need to remember for the shoot the day they work with you. This is a great way to get them ready and make sure things go smoothly.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Best of, or Top 10 style list for your area -\"}),' Similar to the \"activities\" in the area list. This could be the top 10 family friendly breweries in [insert location here]. These posts show Google more about the area you\\'re in and can help you rank higher.']})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Equipment guide for beginner photographers -\"}),\" Share what you'd recommend for other photographers looking to shoot what you shoot as a starter camera kit, or maybe an advanced kit.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Off-the-wall creative shoot ideas for your niche -\"}),\" Any unique idea you have for a shoot could have it's own article. Even better, if you do a unique shoot, feature it in an article!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Gifting a photoshoot -\"}),\" Photo shoots can be the best gifts! Talk about why you'd want to gift a photo shoot and when the best time to do this would be.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The most common beginner photography mistakes -\"}),\" List and discuss the biggest mistakes that you know and how to avoid them.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Before and after editing process -\"}),\" Share a side-by-side image before and after editing to show your capabilities, then explain what changes you made and why. Getting this inside look into your mind really showcases expertise.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Get your photography blog up and running!\"}),/*#__PURE__*/t(\"p\",{children:[\"Now that you have a pile of new ideas to get rolling with, it's time to put them to work. If you simply want to write and see what happens from here, that's a great place to start. But if you'd like to know how to optimize the articles and research the ideas, then you'll want to \",/*#__PURE__*/e(a,{href:\"https://connorwalberg.com/simple-seo-membership\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"start a free 10-day trial of my SEO membership for photographers\"})}),\" and take the complete blogging course. I'll be in there guiding and supporting you every step of the way!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText4=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Web design has changed significantly over the years, and in all honesty, a lot of web design platforms are stuck in the past. This article isn't here to show you that Framer is superior or that Wordpress is the best, because that really depends on what you're looking to do, your web design experience, and how your mind works. Choosing the write web design tool can be similar to an artist choosing between oil paints, pastels, acrylic, or colored pencil.\"}),/*#__PURE__*/e(\"p\",{children:\"It's also written from my angle as an SEO who has worked on and built sites with Wix, Wordpress, HTML, Dreamweaver, Drupal, DivHunt, Framer, Webwave, Groove, Kajabi, Kartra, Squarespace, Heights, and on and on... I've worked with more platforms than I really even want to think about - so many hours figuring out all the strange little details in each platform that are so easy in one, and so difficult in another.\"}),/*#__PURE__*/t(\"p\",{children:[\"And before I go any further a quick note about my experience with \",/*#__PURE__*/e(a,{href:\"https://www.framer.com?via=connor55\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Framer\"})}),\". I have probably spent about 40 hours in the platform building my first site, and there is still so much for me to learn. But what I do know is that right out of the gate, I LOVE the platform. So much so that I just swapped my site from Wordpress to Framer. With that being said, Wordpress is still the de facto standard. It's been around forever, is more supported than just about anything online, and has been proven time and again. And it has a lot more capability if you're willing to download plugins and dive into code.\\xa0\"]}),/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Notes from a photographer's SEO point of view:\"})})}),/*#__PURE__*/e(\"p\",{children:\"I work with photographer's specifically to help them rank with better search engine optimization or SEO. However, this article is written from the perspective of rebuilding this site with Framer and swapping over after years of Wordpress work. I have yet to use this platform for a photography website, however, I plan on building a few templates that members in the Simple SEO Membership will be able to use for free. Wordpress already has many amazing templates for photographers.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"One more necessary note: \"}),\"Any links you click to \"]}),/*#__PURE__*/e(a,{href:\"https://www.framer.com?via=connor55\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"Framer\"})})}),/*#__PURE__*/e(\"em\",{children:' in this article are affiliate links. After switching my site to Framer and having an amazing experience, I figured I might as well make a small profit whenever I send someone their way. This however does not influence my opinions. This is not one of those \"fluff pieces\" or \"affiliate articles\" that\\'s just here to make money. That\\'s simply an added bonus!'})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"All that being said, let's dive into this thing!\"})}),/*#__PURE__*/e(\"h2\",{children:\"Quick Overview of Framer and WordPress\"}),/*#__PURE__*/e(\"p\",{children:\"Framer is the new kid on the block. It's a tool that started out in prototyping and then pivoted into web design. And if you've ever used Figma, you'll find it pretty similar. There are Framer updates every week that are significant - and it seems like the team is aiming to take over the web design world in record speed.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the first things you'll notice when you visit any Framer built site, is just how fast it loads. The load speeds will blow your mind! And when you go to click through pages on a site, it's instantaneous. This is just how it runs right of the box. This is because it runs\\xa0 on a platform called React (javascript) - which used to be problematic from an SEO standpoint but due to some amazing trickery with Server Side Rendering (you don't need to know what this is, just that it works) delivers excellent SEO performance. I could see this becoming the new standard for web design - and I know a lot of SEOs will immediately call me out here because it's been a no-no for so long! To those SEOs, \",/*#__PURE__*/e(a,{href:\"https://vercel.com/blog/how-google-handles-javascript-throughout-the-indexing-process\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"click this link\"})}),\" and see what Google is now doing with JS and React\u2026 times have changed, friends!\"]}),/*#__PURE__*/e(\"p\",{children:\"Add to all this that if you are looking to create amazing animations on your site and give motion and life to what you build, it's simple to do and doesn't seem to slow down the site, and you have a very complete package!\"}),/*#__PURE__*/e(\"p\",{children:\"Now onto Wordpress. The de-facto standard and the platform that almost every SEO pro will tell you is best. Wordpress has much larger capabilities of the two. It's been around a very long time, is open-source, has thousands and thousands of plugins to do anything you want, and even has many different \\\"site builder\\\" plugins that let you design a site your way. The problem here - and one of the reasons I switched... not all of these plugins play well together. Because it's so big and so open source, it's easy to actually slow down your site. I sometimes felt like my sites on Wordpress became patchwork quilts. All of the pieces worked together - but sometimes they didn't. But depending on your needs, Wordpress may very well be the best option out there. And if you need e-commerce, it's the only real option at this point.\"}),/*#__PURE__*/e(\"p\",{children:\"With all of this being said, here's an opinion-based breakdown to the strengths and weaknesses of each platform after years of use with Wordpress, and roughly 40 hours on the Framer platform - which I instantly knew was far superior for my specific case!\"}),/*#__PURE__*/e(\"img\",{alt:\"Framer homepage screengrab\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,v22iljdrTJQKrKAd4hdRzYyg.png\",\"data-framer-height\":\"1358\",\"data-framer-width\":\"2810\",height:\"679\",src:\"https://framerusercontent.com/images/v22iljdrTJQKrKAd4hdRzYyg.png\",srcSet:\"https://framerusercontent.com/images/v22iljdrTJQKrKAd4hdRzYyg.png?scale-down-to=512 512w,https://framerusercontent.com/images/v22iljdrTJQKrKAd4hdRzYyg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/v22iljdrTJQKrKAd4hdRzYyg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/v22iljdrTJQKrKAd4hdRzYyg.png 2810w\",style:{aspectRatio:\"2810 / 1358\"},width:\"1405\"}),/*#__PURE__*/e(\"h2\",{children:\"Framer\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Platform Overall Experience\"}),/*#__PURE__*/e(\"p\",{children:\"The very first time I logged into Framer to build a test site for free, I was blown away. It was all so well thought out and seemed so simple to use. It all loaded so quickly. Any changes that I made could be applied to the live site almost instantly as well.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'Whenever I use software I want it to work without putting too much thought into it. With Framer, it just worked. And it felt familiar right of the gate. None of it felt like I was \"hacking\" and I never needed to write any code.'}),/*#__PURE__*/e(\"p\",{children:\"There is definitely some knowledge of web design required, but even if you were starting at zero you could use the Framer academy on their site to learn how to do just about anything. It's all very well documented and supported online.\"}),/*#__PURE__*/e(\"p\",{children:\"On my Apple mac I really appreciate that Framer has an app as well that loads very quickly. It makes it so that I can go in and make changes or edits in seconds without dealing with loading into a backend platform or confusing menus.\"}),/*#__PURE__*/e(\"p\",{children:\"However, this is not as simple as \\\"drag and drop\\\". There are nuances to learn and you'll need to understand the differences between layout settings as you build out sections to make sure your site is responsive. If you truly want to be able to drag and drop and don't feel like doing this other work, I'd suggest avoiding Framer and Wordpress. Squarespace or Wix will be a better fit.\"}),/*#__PURE__*/e(\"p\",{children:\"There is a tool for Framer than I just have to mention here. It's called \\\"HTML to Framer\\\". You can go to any section or element on ANY website, and click this button. It copies the code and let's you drop it into Framer on any page you are building, instantly! It doesn't work perfectly, but it will look great most times right away. It's a great way to start building your design.\"}),/*#__PURE__*/e(\"h3\",{children:\"Speed\"}),/*#__PURE__*/e(\"p\",{children:\"This is an area where Framer shines. As I mentioned above, the backend and frontend load instantly. When you run Google pagespeed tests on pages with animations you get excellent results - but you won't get the perfect 100 that you could achieve with enough tweaks, minimal content, and the right plugins in Wordpress. From a visitors view you'll have one of the fastest sites they've seen. What users experience can be different than what Google considers \\\"fast\\\". So even though Google may not give a perfect score, the user will not have to wait for anything - and I think that's what matters most!\"}),/*#__PURE__*/e(\"img\",{alt:\"lighthouse score for Connor Walberg SEO website on Framer platform\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,urkrF5eUFlvGxEIiVtElIXkQw.png\",\"data-framer-height\":\"932\",\"data-framer-width\":\"1040\",height:\"466\",src:\"https://framerusercontent.com/images/urkrF5eUFlvGxEIiVtElIXkQw.png\",srcSet:\"https://framerusercontent.com/images/urkrF5eUFlvGxEIiVtElIXkQw.png?scale-down-to=512 512w,https://framerusercontent.com/images/urkrF5eUFlvGxEIiVtElIXkQw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/urkrF5eUFlvGxEIiVtElIXkQw.png 1040w\",style:{aspectRatio:\"1040 / 932\"},width:\"520\"}),/*#__PURE__*/e(\"h3\",{children:\"Options and customization\"}),/*#__PURE__*/e(\"p\",{children:\"This is where you'll see the biggest difference from Wordpress. In Framer you can build just about anything you want, but some things simply don't exist. If you don't like the way galleries and lightboxes work in Framer, you'll need to modify them yourself or you may be stuck with the way they are. This is different than Wordpress where you can simply install a plugin to do anything you want. However, plugins will make your wordpress site slower and bloated so you have to be cautious with those as well...\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But for the most part, you'll be able to do anything you want in Framer - and plugins are going to be released here as well. Personally, I'd rather not add plugins unless absolutely necessary!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Finally, I was able to edit the way menus look and the way things work FULLY, this was never the case with Wordpress for me. It was largely theme dependent and I'd need a developer for a lot of changes.\"}),/*#__PURE__*/e(\"h3\",{children:\"User friendliness\"}),/*#__PURE__*/e(\"p\",{children:\"It's not really a beginner platform. I think some of the advertising on the site makes it seem super easy. If you have experience using website builders like Wordpress, Webflow, or Wix, you'll probably be able to pick it up quickly.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"As I built my site there were certain things that I found difficult. Most of these were related to making the page responsive and elements fit correctly. That's why you'll want to spend some time watching the videos on layout settings and experimenting. A quick search on Google will solve any issue you encounter as you build out your site.\"}),/*#__PURE__*/e(\"p\",{children:\"The good news here is that you can build out your site for free before you publish on your domain. That way you can decide if it is for you, or if it is going to be too complicated. The best tool is the one you actually know how to use!\"}),/*#__PURE__*/e(\"h3\",{children:\"Design\"}),/*#__PURE__*/e(\"p\",{children:\"The interface and look of Framer is all excellent. It feels as if Apple came in and built the product, and that's saying a lot! Sites built on Framer can rival the best sites on the internet once you know what you're doing. I'd highly suggest learning the basics of animation with Framer to build a very modern site that has elements sliding in and moving around the page. It's simple to setup, has a user-friendly interface, and will make your site really stand out!\"}),/*#__PURE__*/e(\"h3\",{children:\"Hosting\"}),/*#__PURE__*/e(\"p\",{children:\"Framer has built in hosting with excellent up-time. There's not much more to say here. One drawback from a technical standpoint is that you can't host your own site with a host of your choice or on your own. But if you aren't worried about that, the hosting they provide does a great job at a fairly reasonable monthly fee.\"}),/*#__PURE__*/e(\"h3\",{children:\"Blogging with Framer\"}),/*#__PURE__*/e(\"p\",{children:\"Blogging with the Framer content management system (CMS) is pretty direct. I used the preset blogging template to get it up and running. You edit a template page for the main blog page, and a template page that all posts reference. Some of the control in the posts is a little minimal at the moment. This is good and bad. It's good because it makes it simple as you can't really break the mold too much. It's bad in that you sometimes can't get things to look the way you want.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Pricing for Framer\"}),/*#__PURE__*/e(\"p\",{children:\"Annual Monthly plans range from $5/month to $40/month depending on your needs. Considering how much hosting can cost on it's own that's very reasonable. I also like that it's all in one place, kind of like the Apple ecosystem - Apple makes the phone, the OS, and approves the software. This way you know it's all cohesive. With platforms like Wordpress you end up having a slew of settings in your hosting, your CDN, and your backend that can all interact and behave differently.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Wordpress homepage screengrab\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jiDoSi37xOX9gzLAEjEbHwSnh4.png\",\"data-framer-height\":\"1556\",\"data-framer-width\":\"2784\",height:\"778\",src:\"https://framerusercontent.com/images/jiDoSi37xOX9gzLAEjEbHwSnh4.png\",srcSet:\"https://framerusercontent.com/images/jiDoSi37xOX9gzLAEjEbHwSnh4.png?scale-down-to=512 512w,https://framerusercontent.com/images/jiDoSi37xOX9gzLAEjEbHwSnh4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/jiDoSi37xOX9gzLAEjEbHwSnh4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/jiDoSi37xOX9gzLAEjEbHwSnh4.png 2784w\",style:{aspectRatio:\"2784 / 1556\"},width:\"1392\"}),/*#__PURE__*/t(\"h2\",{children:[/*#__PURE__*/e(\"br\",{}),\"Wordpress\"]}),/*#__PURE__*/e(\"h3\",{children:\"Wordpress Experience\"}),/*#__PURE__*/e(\"p\",{children:\"It goes without saying that Wordpress is the default of just about every site out there. It's by far the most customizable of all platforms. Everything you can dream can be created through templates and plugins. It's the swiss-army tool of web design. And in a lot of ways, it's the \\\"PC\\\" of web design. Unlike Mac where everything is part of one system, Wordpress sites are built using a combination of several systems. This means that you use a plugin (similar to an app) to build pages with a block style or drag-n-drop approach. There are many tools out there to do this. I personally used one called Generate Press that I loved for it's speed and overall simplicity - though I wouldn't recommend it to anyone that wasn't pretty solid with web design skills.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'Because of this somewhat \"patchwork\" approach, there can be issues with Wordpress sites. I had my site hosted through FlyWheel, the CDN for speed was Cloudflare, and I used WP-Rocket as a plugin to speed things up. The problem I ran into was that any updates I made on the site required me logging into all 3 platforms to \"flush the cache,\" so the changes would show up live. And oftentimes they still wouldn\\'t show for a day or two.'}),/*#__PURE__*/e(\"p\",{children:\"This patchwork approach can also lead to plugin incompatibility and updating issues that might completely interrupt an afternoons plans when I noticed my site was broken.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But I'm not saying all this to say that Wordpress has a bad experience. It has a great experience overall once you get used to it. And the fact that you can make anything you want is a major selling point. Also, the fact that the platform is open source, free, highly supported, and updated all the time makes it a great option for many!\"}),/*#__PURE__*/e(\"h3\",{children:\"Wordpress Site Speed\"}),/*#__PURE__*/e(\"p\",{children:\"Any SEO will tell you that speed is important for a website. However, most of them have this wrong. They work to get perfect scores because it's easy to sell people on a 100% score. It makes it feel like you're succeeding. However, this doesn't make a big difference in your SEO...\"}),/*#__PURE__*/e(\"p\",{children:\"Wordpress sites can load very fast and achieve perfect or near-perfect scores. This is done through hosting, CDNs, plugins, choosing the right page builders, etc...\"}),/*#__PURE__*/e(\"p\",{children:\"It will take tweaking to get your site there and a lot of experimentation. Sometimes it will even cause your site to break and you'll be reaching out to your host to roll the version back. But if getting a perfect score is important to you, this is the platform to do it on. My Generate Press Wordpress site was achieving a 100 on mobile page speed - the score that matters most.\"}),/*#__PURE__*/e(\"h3\",{children:\"Wordpress Options and Customization\"}),/*#__PURE__*/e(\"p\",{children:\"Options here are limitless. Through plugins, developers, Google searches, themes, builders, etc... you can do anything you want. If e-comm is your venture than Wordpress may be a great option (though personally I'd go with Shopify). If you need to build a site that has 15000 articles sorted in different ways and searchable, than Wordpress is the best option. For a massive site with a big team, Wordpress is probably the best option. Need to have a site that you can download fully, Wordpress is a great option. Want control over who hosts your site? Wordpress is a great option. Want to do your own coding? Again, choose Wordpress. For most other circumstances, I think it can be overkill...\"}),/*#__PURE__*/e(\"p\",{children:\"The abilities are so far reaching and deep that it can be tough to figure out where to even start with Wordpress. The theme builders, the plugins, they can all be overwhelming. If you prefer simplicity, it's not for you.\"}),/*#__PURE__*/e(\"h3\",{children:\"Wordpress User Friendliness\"}),/*#__PURE__*/e(\"p\",{children:\"How friendly a platform is for a user can really depend on who you're asking. For some people, Wordpress feels like a piece of cake the first time they login. For others, every time they login it's total chaos.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you choose a host that sets up Wordpress for you that can help with the steeper learning curve. There are so many great courses online as well that can help you build your Wordpress site depending on your industry. In addition, it's easy to find Wordpress developers and builders to get things going for you.\"}),/*#__PURE__*/e(\"p\",{children:\"If you are a beginner to web design, Wordpress will likely feel very overwhelming. I'd recommend this platform for someone with experience in web design and a basic understanding of HTML.\"}),/*#__PURE__*/e(\"h3\",{children:\"Design\"}),/*#__PURE__*/e(\"p\",{children:\"Wordpress looks much the same now as it did several years ago. Things are cleaner and tighter, but it's a very familiar interface that is easy to use if you know it already, and not so easy if you don't. In addition, the backend doesn't necessarily reflect the front end unless you're in a page builder. All the menus and settings can feel hidden, and depending on the theme and plugins you are using, might be affected by a different plugin.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"From a web design standpoint you can make amazing looking websites with Wordpress with the right know-how. But for most beginner to intermediate web designers, you'll need to purchase a theme or find someone to develop your site for you\"}),/*#__PURE__*/e(\"h3\",{children:\"Hosting\"}),/*#__PURE__*/e(\"p\",{children:\"Depending on who you ask, Wordpress is the superior option for hosting. You get full control here which is pretty tough to beat. You can download everything easily. You can host the site yourself. You can use any one of the 1000's of hosts available online. And many of these hosts will install wordpress on the site and get it started for you. But, like I've said before, with the ability to customize and control so many aspects, there's also more of a likelihood of getting things wrong and creating issues.\"}),/*#__PURE__*/e(\"h3\",{children:\"Blogging with Wordpress\"}),/*#__PURE__*/e(\"p\",{children:'Building a blog and getting it to run smoothly is fairly simple here, simpler than Framer. You create a page, and then select your \"posts\" page in settings. Then you write posts in the \"posts\" section, and style them in there as well. The interface for writing is nice and easy to use. One thing to be aware of, however, is that images will not be sized automatically. You\\'ll need a plugin to adjust image sizing so that your pages load quickly, or you\\'ll need to manually size your images before upload.'}),/*#__PURE__*/e(\"p\",{children:\"Overall, it's simple to blog with Wordpress, and the amount of features and power available right out of the box here should not be overlooked.\"}),/*#__PURE__*/e(\"h3\",{children:\"Pricing Wordpress\"}),/*#__PURE__*/e(\"p\",{children:\"Wordpress can cost as much or little as you want. Many plugins have monthly or yearly subscription fees that will add up. Themes can cost money. Page builders can cost money. Hosting will cost money. But if you have a fairly simple setup without a lot of additional services, you can build a site very inexpensively with Wordpress. Hosting can be in the range of $5-10/month and you don't have to pay for anything else if you don't use paid plugins, themes, or builders.\"}),/*#__PURE__*/e(\"h2\",{children:\"Wordpress vs Framer Comparison\"}),/*#__PURE__*/e(\"h3\",{children:\"Experience / Design\"}),/*#__PURE__*/e(\"p\",{children:\"Framer has Wordpress beat hands down in this category. It's clean and beautiful back and front. It's easy to deploy 3D animations and add pizzazz to your site. It's honestly fun and exciting to use!\"}),/*#__PURE__*/e(\"h3\",{children:\"Hosting\"}),/*#__PURE__*/e(\"p\",{children:\"This is user dependent. Do you want to pick your host and potentially save money? Do you want it all done for you and to not think about it? I personally like that Framer hosts the site for me and I have nothing to deal with, but if you like control and have a host you prefer, Wordpress is your option.\"}),/*#__PURE__*/e(\"h3\",{children:\"Site Speed / SEO\"}),/*#__PURE__*/e(\"p\",{children:\"Wordpress gives you the most control over SEO with it's deep customizability. But if your SEO strategy doesn't involve coding - and as someone who has done SEO for clients for over 10 years I don't think it should... then you'll want to go with Wordpress. However, all the right things will be in the right places with Framer for SEO and the site will be incredibly quick without you having to do any setting tweaks. So from an ease of use standpoint with great results, I'd recommend Framer hands down. Again, if you want deep control and to hit that perfect 100 page speed, you'll want to go with Wordpress, but it will likely be at a cost of time and effort.\"}),/*#__PURE__*/e(\"h3\",{children:\"Options and control\"}),/*#__PURE__*/e(\"p\",{children:\"Wordpress wins in this category. You can literally do ANYTHING with Wordpress. It's the most customizable platform out there and also the most supported. However, look at what you really need before you dive into this. Most likely, you can do everything you want to do with Framer. There are certain things that can be frustrating - like the fact that you can't roll a post back to \\\"draft\\\" mode in Framer... but, it covers every base that most people could need covered.\"}),/*#__PURE__*/e(\"h3\",{children:\"User Friendliness\"}),/*#__PURE__*/e(\"p\",{children:\"Wordpress can be fairly friendly but even after using it for over 12 years, I still sometimes can't find things or forget how something works.\"}),/*#__PURE__*/e(\"p\",{children:\"Framer is friendly overall but getting your responsive layout right can be frustrating and take a lot of tweaking initially. It's getting better the more I use it but there's absolutely a learning curve here.\"}),/*#__PURE__*/e(\"p\",{children:\"The part that matters to me is that Framer always works the same and the settings are all in one area. Wordpress can be a whole different beast depending on the plugins, themes, and builder you choose and each one will move settings around and override certain areas. That's pretty hard to learn and deal with!\"}),/*#__PURE__*/e(\"h3\",{children:\"Blogging\"}),/*#__PURE__*/e(\"p\",{children:\"If you have an extensive blog, then you may want to consider Wordpress. Also, if you're worried that Framer is too new on the block (I believe it's about 3-4 years old) and you think they might go out of business, that's a valid concern as well - though the community and amount of sites built with Framer so far is a good indicator that it's here to stay. Blogging with Framer may be harder to get started with, but it will give you more control over the styling of the pages and it all works the same as every other page on your site. That part had me sold right away. It also does everything I could need it to do, and most photographers will find it meets all of their needs from a design standpoint, and SEO standpoint.\"}),/*#__PURE__*/e(\"h3\",{children:\"Pricing\"}),/*#__PURE__*/e(\"p\",{children:\"From a pricing standpoint, it could go either way. What I paid for in Wordpress was Generate Press (theme), hosting, WP-Rocket (page speed), and ShortPixel (image resizing). All said and done my costs were roughly 20% higher to run my Wordpress site than the $30/month I pay for Framer. Depending on how you build your Wordpress site you might have a very different story.\"}),/*#__PURE__*/e(\"h2\",{children:\"My Recommendation\"}),/*#__PURE__*/e(\"p\",{children:\"Here's where things get a bit tougher and I'd recommend you do your own testing as opposed to simply going with my choice here - this is because ALL platforms work in different ways and therefore speak differently to different minds.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"From the standpoint of simplicity and ease - Framer is my clear winner. It's all in one place. There are no extra costs, no plugins to install, and nothing really to manage other than how your site looks and the basic settings. It's also very clean and clutter free with easily accessed menus and settings that just make sense.\"}),/*#__PURE__*/e(\"p\",{children:\"Design wise I'm able to have full control over every aspect on every page without knowing code through Framer. This is another big win for me. I'm also able to set up 3D animations with ease and make everything fun and interactive without much site slowdown. This is not the case with Wordpress.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"I'd happily recommend \"}),/*#__PURE__*/e(a,{href:\"https://www.framer.com?via=connor55\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Framer\"})})}),/*#__PURE__*/e(\"strong\",{children:\" to anyone looking to build a new site, and Wordpress for anyone who wants unlimited options and compatibility with everything.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"However, I'd tell them to look at Squarespace, Wix, ShowIt or any other number of platforms if they had very little technical skills. But for someone who wants full control over design, a reliable platform that loads quickly and performs well for SEO, Framer is my first choice. Add to all it's other features the rapidly growing template library, and you can get a great looking site up that's specific to your niche in almost no time!\"})})]});export const richText5=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This is an article that I\u2019ve thought about writing for a while because technical work on rankings is something that SEO pros are pushing all the time. There are a lot of reasons why this is, but let me start this off with a little backstory about my experience in the tech realm and why I feel differently about this than most.\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve been following me for a while, you probably know that I started ranking with my longboarding website by building an article about different types of longboards and was receiving over 200 clicks a day. The approach was purely content driven and I honestly had never worked to build links or anything at all. I did this after reading Marcus Sheridan\u2019s book, \u201CThey Ask, You Answer.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Following the success of this for my business, I realized I should start helping other companies do the same. One of my big driving factors here was that my Dad was paying an agency roughly 2k per month and they weren\u2019t doing anything other than buying links \u2013 which I learned would likely hurt his site eventually. I looked into other agencies and quickly realized this was a pretty common practice, and that a lot of \u201Creports\u201D that agencies sent were automations through tools like SEMRush and AHREFs. After the initial setup phase the companies were basically doing nothing at all\u2026 I built my business knowing that my approach would be hands on!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"But let\u2019s get to the point here about technical SEO\u2026\"})}),/*#__PURE__*/e(\"img\",{alt:\"Pagespeed Insights\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,s7UV26A3IJWK4k8BtQBaL6ifGvo.png\",\"data-framer-height\":\"776\",\"data-framer-width\":\"1024\",height:\"388\",src:\"https://framerusercontent.com/images/s7UV26A3IJWK4k8BtQBaL6ifGvo.png\",srcSet:\"https://framerusercontent.com/images/s7UV26A3IJWK4k8BtQBaL6ifGvo.png?scale-down-to=512 512w,https://framerusercontent.com/images/s7UV26A3IJWK4k8BtQBaL6ifGvo.png 1024w\",style:{aspectRatio:\"1024 / 776\"},width:\"512\"}),/*#__PURE__*/e(\"h2\",{children:\"Technical SEO at the start is often a waste of time\"}),/*#__PURE__*/e(\"p\",{children:\"After freelancing as an SEO for a while I decided to add more and more technical services. It was a natural progression as I went along and it was a great way to provide more value (and in my mine, better results, for my clients.)\"}),/*#__PURE__*/e(\"p\",{children:\"I went all in for a while and improved page scores, worked on schema, and did just about every suggestion Google and SEOs provided to make sites as technically solid as possible. And you know what happened? The results I\u2019d been getting for my clients before this point when I mostly provided content creation and solid link work were FAR more impactful. The technical changes made essentially no difference at all. Keyword backed articles were the way to go!\"}),/*#__PURE__*/e(\"h2\",{children:\"Page Speed Insights drive false hopes\"}),/*#__PURE__*/t(\"p\",{children:[\"Over time I\u2019ve come to realize why the technical side of SEO (specifically using \",/*#__PURE__*/e(a,{href:\"https://pagespeed.web.dev/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Pagespeed\"})}),\") is where most people find comfort and spend all their time. And I see this ALL the time\u2026 photographers with very technically solid sites who constantly check their pagespeed and worry each time it\u2019s 1 or 2 points less.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The reason photographers get hung up here? Google Pagespeed gives you actual scoring metrics. It\u2019s like going to school again. You can make changes in real time, run another test, and see better results. You can drive your site from 30 to a 90, and that feels great. All the other SEO efforts you take, content, links, etc\u2026 might take weeks to months before you see anything noticeable at all. It\u2019s a long term waiting game, and since you can\u2019t measure it right away, it sometimes doesn\u2019t seem worthwhile.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Plus, if you see that your site get\u2019s a 90, and your biggest competitor is at only 75, it\u2019s easy to think that\u2019s a huge change that will make all the difference.\"]}),/*#__PURE__*/e(\"p\",{children:\"The truth about all of this is that making small growth (and even sometimes large growth) in pagespeed scores doesn\u2019t make a difference for the vast majority of sites that are lacking great content and links. It really only applies to the guys who are already at the top of the ranks in their field and need to get a little edge over the competition.\"}),/*#__PURE__*/e(\"img\",{alt:\"Working on a Google Analytics SEO Report\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mkzDZM4Mc1q4RGqEDCQRIiT66LA.jpg\",\"data-framer-height\":\"741\",\"data-framer-width\":\"1024\",height:\"370\",src:\"https://framerusercontent.com/images/mkzDZM4Mc1q4RGqEDCQRIiT66LA.jpg\",srcSet:\"https://framerusercontent.com/images/mkzDZM4Mc1q4RGqEDCQRIiT66LA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/mkzDZM4Mc1q4RGqEDCQRIiT66LA.jpg 1024w\",style:{aspectRatio:\"1024 / 741\"},width:\"512\"}),/*#__PURE__*/e(\"h2\",{children:\"As a photographer, when should I worry about Page Speed?\"}),/*#__PURE__*/t(\"p\",{children:[\"If your site is loading slowly, that can have an impact on your ranks. And if you\u2019re on the right platform, you can easily fix this issue. That being said, you can get this all to where it needs to be within just a few hours even if you have little tech know-how.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The biggest thing photographers need to do is compress their images to a better size. If your images are all 24.5MP and uploaded at a 12 quality, you\u2019ll want to re-upload all of them (or use a tool like Shortpixel) to fix the sizing. Full size images on sites don\u2019t need to be bigger than 2000px wide. And as for the quality level, choose the lowest possible quality number you can without seeing degradation of images.\"]}),/*#__PURE__*/e(\"p\",{children:\"In addition, if you are on WordPress, check out WP Rocket. It\u2019s fairly simple to setup and will speed up your site considerably!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The main takeaway from all of this is that quality content and links still far outweigh pagespeed (unless your site is loading incredibly slow), and that\u2019s where your focus should be! Don\u2019t let the numbers drive your efforts when they already look pretty good.\"})})]});export const richText6=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Prompt for ChatGPT showing AI background\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,19sMbNuK6lRXX4fBkmOuyhoaA.png?preferredSize=auto\",\"data-framer-height\":\"529\",\"data-framer-width\":\"940\",height:\"264\",src:\"https://framerusercontent.com/images/19sMbNuK6lRXX4fBkmOuyhoaA.png\",srcSet:\"https://framerusercontent.com/images/19sMbNuK6lRXX4fBkmOuyhoaA.png?scale-down-to=512 512w,https://framerusercontent.com/images/19sMbNuK6lRXX4fBkmOuyhoaA.png 940w\",style:{aspectRatio:\"940 / 529\"},width:\"470\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mvD8t0S7uigLHw8qaNw4sWs16Q.png\",\"data-framer-height\":\"205\",\"data-framer-width\":\"1024\",height:\"102\",src:\"https://framerusercontent.com/images/mvD8t0S7uigLHw8qaNw4sWs16Q.png\",srcSet:\"https://framerusercontent.com/images/mvD8t0S7uigLHw8qaNw4sWs16Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/mvD8t0S7uigLHw8qaNw4sWs16Q.png 1024w\",style:{aspectRatio:\"1024 / 205\"},width:\"512\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Introduction:\"})}),/*#__PURE__*/t(\"p\",{children:[\"As an SEO who \",/*#__PURE__*/e(a,{href:\"https://connorwalberg.com/seo-for-photographers/\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"teaches photographers how to rank online\"})}),', I\\'ve been very curious about content created by AI. It seems that everyone is using it in some way and trying to \"game the system\" to rank higher without actually creating any content backed by personal opinion or experience.']}),/*#__PURE__*/t(\"p\",{children:[\"Before I asked Chat GPT 3.5 it's thoughts on all of this and whether or not it makes sense to generate content to rank higher in search results, I had my own opinions formulated. After reading the outcome I still feel very much the same, especially as the article describes AI writing like this, \",/*#__PURE__*/e(\"em\",{children:'\"AI-generated content may sound robotic or inauthentic. It can struggle with maintaining a consistent tone or voice, making it challenging to create a brand identity through your content.\"\\xa0'}),\"And yes, I did just quote AI, which is pretty strange altogether!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So before we dive into the article, here are a couple of my thoughts:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"AI will become a powerful tool in SEO, whether it's for brainstorming, competitive research, outlining, and even writing when used correctly.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Google is going to continue improving to combat low-quality content. One of the keys of content now is \"experience\". It\\'s a new letter that the article didn\\'t pick up on when it explains the \"E-A-T\" content system. Experience can only be provided by humans, AI would have to fabricate it unless it starts ranking websites on it\\'s own (possible at some point in the future...eeek!)'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Banking a whole content strategy and using Chat GPT for blog posts may do well in the short-term, but as Google and other search engines improve, it's going to get tricky to keep those rankings.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Using it as a tool to help facilitate your writing, and then making the writing your own, is a great method for non-writers to tackle their work. However, I've found it's harder to go through and edit someone else's writing to make your own voice, then it is just to start with your own. Outlining is likely a better solution.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'This seems like another \"tactic\" or \"gold rush\". If everyone is using ChatGPT, writing with your own voice will make you stand out from the pack. Mark Twain once said, \"Whenever you find yourself on the side of majority, it\\'s time to pause and reflect\".'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A lot of SEO is intuitive and stems from experience. ChatGPT would need to have experience in your business to accurately reflect your thoughts and views, and make the right decisions for your SEO strategies.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If it's this easy, most people will do it, and that means the strategies it suggests will become less effective.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'With all that being said, here is the prompt that I typed in to generate the \"AI\" side of this article. It was pretty amazing to see what was generated and how quickly it did this work.\\xa0An interesting side note is that it produced roughly 900 words for the article, even though I specified 2000. I think this was simply because the first prompt was aiming at word count but I received an outline, and the 2nd prompt didn\\'t specify that detail again.'})}),/*#__PURE__*/e(\"img\",{alt:\"Prompt asking ChatGPT to write an article about whether it's bad for SEO or not.\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vt4gBxtEDj3KRuXrVqvrNcMZJP4.png\",\"data-framer-height\":\"161\",\"data-framer-width\":\"1024\",height:\"80\",src:\"https://framerusercontent.com/images/vt4gBxtEDj3KRuXrVqvrNcMZJP4.png\",srcSet:\"https://framerusercontent.com/images/vt4gBxtEDj3KRuXrVqvrNcMZJP4.png?scale-down-to=512 512w,https://framerusercontent.com/images/vt4gBxtEDj3KRuXrVqvrNcMZJP4.png 1024w\",style:{aspectRatio:\"1024 / 161\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:\"Following this initial prompt, the bot created an outline. I went ahead and asked for the full article which was generated a few seconds later.\"}),/*#__PURE__*/e(\"img\",{alt:\"ChatGPT prompt to convert outline to article.\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vE0TuLrtGorK9VlZIytsknkI2xY.png\",\"data-framer-height\":\"102\",\"data-framer-width\":\"1024\",height:\"51\",src:\"https://framerusercontent.com/images/vE0TuLrtGorK9VlZIytsknkI2xY.png\",srcSet:\"https://framerusercontent.com/images/vE0TuLrtGorK9VlZIytsknkI2xY.png?scale-down-to=512 512w,https://framerusercontent.com/images/vE0TuLrtGorK9VlZIytsknkI2xY.png 1024w\",style:{aspectRatio:\"1024 / 102\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'From this point on the article was completely written with AI, aside from changing one title that was labeled \"case studies and examples\" but didn\\'t actually contain any actual case studies.'})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"ChatGPT's take on using itself for SEO:\"})}),/*#__PURE__*/e(\"p\",{children:\"In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a critical component for businesses and website owners. It dictates the visibility of your online presence and can significantly impact your reach and engagement. With the rapid advancements in artificial intelligence (AI), particularly in the field of natural language processing, AI-powered tools like ChatGPT have entered the SEO landscape, promising both advantages and challenges. This article explores the positives and negatives of using ChatGPT for SEO and delves into how Google's search algorithm perceives AI-generated content compared to content produced by humans.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Positives of Using ChatGPT for SEO\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Efficiency and Time-saving\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" One of the most significant benefits of employing ChatGPT for SEO is the substantial time savings it offers. Content generation, which typically takes hours or even days, can be reduced to mere minutes. This is especially valuable for tasks like creating product descriptions, blog posts, or news updates.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Scaling and Automation\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" ChatGPT allows you to scale your content production effortlessly. Whether you need hundreds of product descriptions or thousands of social media updates, AI can meet the demand without a hitch. Automation of routine tasks can free up your time for more strategic aspects of SEO.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Ideation and Brainstorming\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" AI can also help spark creative ideas. ChatGPT can generate a plethora of content ideas or headlines to inspire your content strategy. This can be a valuable tool for breaking through writer's block and enhancing your content planning process.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data-Driven Content\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" AI can parse vast amounts of data and generate data-driven content, enabling you to produce highly informative articles and reports that resonate with your target audience. This data-driven approach can set you apart from competitors and establish your website as a source of authority.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Negatives of Using ChatGPT for SEO\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Quality\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" While AI-generated content is efficient, it often lacks the human touch that makes content engaging and relatable. AI can sometimes produce content that is factually accurate but lacks the nuance and context that a human writer can provide.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Risk of Duplicate or Low-quality Content\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" Overreliance on AI can lead to a proliferation of low-quality or duplicate content, which can be detrimental to SEO efforts. Google penalizes websites with thin, unoriginal content.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Robotic and Unauthentic Sound\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" AI-generated content may sound robotic or inauthentic. It can struggle with maintaining a consistent tone or voice, making it challenging to create a brand identity through your content.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ethical Concerns\"})}),\": There are ethical concerns surrounding AI content creation, such as the potential for AI to be used to create deceptive or harmful content. This underscores the importance of responsible AI use in content creation.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Google's Perspective on AI Content vs. Human-Created Content\"})}),/*#__PURE__*/e(\"p\",{children:\"Google's search algorithm focuses on delivering the best possible user experience by providing results that are relevant, informative, and trustworthy. The algorithm evaluates content based on various factors, including Expertise, Authoritativeness, and Trustworthiness (E-A-T).\"}),/*#__PURE__*/e(\"p\",{children:\"While Google does not explicitly discriminate against AI-generated content, it does emphasize the importance of these E-A-T factors. Content created by experts with authority and trustworthiness tends to rank higher. In this context, AI-generated content may face challenges in demonstrating these qualities.\"}),/*#__PURE__*/e(\"p\",{children:\"To address these concerns, Google has provided guidelines for using AI in content creation. It emphasizes that AI-generated content should be high-quality, relevant, and original. Website owners should ensure that AI content aligns with their overall content strategy and maintains the website's quality standards.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"SEO Best Practices for Using ChatGPT\"})}),/*#__PURE__*/e(\"p\",{children:\"To make the most of ChatGPT and maintain SEO integrity, here are some best practices:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Optimize AI-Generated Content\"}),\": Conduct keyword research and implement on-page SEO best practices in your AI-generated content to ensure it's search engine friendly.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Edit and Fine-tune\"}),\": AI content should be carefully reviewed and edited to ensure it aligns with your brand's tone and voice, and to remove any inaccuracies or errors.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Feedback and User Engagement\"}),\": Encourage user engagement and feedback to improve your AI-generated content over time. This will help in enhancing its quality and relevance.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Real World Use\"})}),/*#__PURE__*/e(\"p\",{children:\"Several businesses have integrated ChatGPT into their SEO strategies, with varying degrees of success. Content platforms have used AI-generated content to automate news articles, while e-commerce sites have employed AI for product descriptions. The outcomes have been mixed, with some seeing efficiency gains while others had to invest significant effort in content quality control.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:\"The integration of ChatGPT and other AI tools into SEO strategies offers both promise and challenges. When used thoughtfully, AI can expedite content generation and ideation, making it a valuable asset. However, the human touch in content creation remains irreplaceable. Google's focus on E-A-T means that AI content should be high-quality, authoritative, and trustworthy to rank well.\"}),/*#__PURE__*/e(\"p\",{children:\"In the dynamic realm of SEO, the key lies in balancing the benefits of AI with human creativity and expertise. The future will likely see even more collaboration between AI and human content creators to deliver the best possible online experiences for users. By using AI as a tool, not a replacement, you can leverage the positives of AI for SEO while addressing its limitations.\"})]});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There\u2019s a common misconception about what Google really is and does. A lot of people think that Google IS the internet. But in fact, Google is simply a database of websites on the internet and the only way it finds your site, is through it\u2019s own systems to crawl websites that are already out there. And no, Google is not all knowing!\"}),/*#__PURE__*/e(\"h2\",{children:\"My Squarespace site isn\u2019t in Googles index\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"This is a common problem that a lot of Squarespace (and all web platform) users face. They build a beautiful new site, pour their heart and soul into making it flawless, and when they search for their domain on Google \u2013 nothings there\u2026 They can\u2019t seem to crack the search engine!\"}),/*#__PURE__*/e(\"p\",{children:\"What most people are missing is known as SEO or \u201CSearch Engine Optimization\u201D. This is where they make their site speak Google\u2019s language so that it will appear in search results for the right keywords (search terms).\"}),/*#__PURE__*/t(\"p\",{children:[\"The first thing you want to do is find out if your site truly isn\u2019t indexed, or if it\u2019s just your specific terms. Try typing in a site search to see if Google does have your site indexed. Simply type in \u201Csite:\u201Dyoururlhere\u201D\u201D to see if any results come up. If they do, you actually are in the index!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Before you go any further, a quick disclaimer: Google takes time to do things, the changes you make here can take several days, weeks, or even months before the results occur.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Screenshot of empty google search results showing that a site doesn't exist\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0O2K79gdkqwyHJj72iK9toF4Zc.png\",\"data-framer-height\":\"1289\",\"data-framer-width\":\"2048\",height:\"644\",src:\"https://framerusercontent.com/images/0O2K79gdkqwyHJj72iK9toF4Zc.png\",srcSet:\"https://framerusercontent.com/images/0O2K79gdkqwyHJj72iK9toF4Zc.png?scale-down-to=512 512w,https://framerusercontent.com/images/0O2K79gdkqwyHJj72iK9toF4Zc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0O2K79gdkqwyHJj72iK9toF4Zc.png 2048w\",style:{aspectRatio:\"2048 / 1289\"},width:\"1024\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let\u2019s dive into the different reasons and fixes:\"})}),/*#__PURE__*/e(\"h2\",{children:\"My site is brand new\"}),/*#__PURE__*/e(\"p\",{children:\"If your Squarespace website is brand new \u2013 or relatively new \u2013 and you haven\u2019t explicitly told Google about your site using Google Search Console, then it might take a while before it shows up.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Google works by \u201Ccrawling\u201D the internet. The internet is called the \u201Cweb\u201D for a reason. Websites link to one another and each site over time looks like a point in a spider web. Google jumps from link to link to discover new sites. If you just published a website and no one is linking to you, Google is simply not going to find it.\"}),/*#__PURE__*/e(\"p\",{children:\"There are a couple of different approaches you can take (and you should probably do all of these) if your Squarespace site is not showing in the search results:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"18px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(53, 58, 61)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sign up for Google Search Console through this link. This is the one place where you can tell Google directly that you have a website and it should index your site. Once you have a Google Search Console account, the first step is to verify your site. Choose the \u201Cdomain\u201D setting here for verification. Once it\u2019s setup, add your sitemap to the site. The Squarespace sitemap is located at your URL + /sitemap.xml\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share your site on social media, through email, and get people to start clicking to your website. The Google Chrome browser shares this data with Google and is another way they can discover sites on the internet.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Work to build links to your website. This passes authority to your site if the sites are trusted by Google, and will help you get your site crawled more frequently. Some of the ways to do this are through directories, guest posting, and by getting listed by vendors or people that you work with as a trusted resource.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"My site has been up for a while and isn\u2019t showing up in Google search results at all\"}),/*#__PURE__*/e(\"p\",{children:\"This usually is indicative of a larger SEO error on your website. The error is likely that your site is set to \u201Cnoindex\u201D. In Squarespace there is a setting in the page menu that allows you to not list the page. This switch would cause the page to not show at all in searches. Flip the switch and you should be good to go.\"}),/*#__PURE__*/e(\"p\",{children:\"In addition, if you don\u2019t have any links to your site and don\u2019t have Google Search Console set up (see the last section) you\u2019ll need to get these going to make things happen.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"My site has only a few pages showing and when I search my specific keywords isn\u2019t ranking\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s where we really need to dive in and learn SEO. Let\u2019s say your homepage is showing and you have a few other pages showing, and you\u2019re a pet photographer in Littleton, CO. When you type in the search, \u201CPet photographer in Littleton, CO\u201D from your home office, your site is still not showing.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In this case, you have quite a bit more work to do. First off, you\u2019ll want to set up \",/*#__PURE__*/e(a,{href:\"https://connorwalberg.com/how-to-set-up-google-my-business-for-photographers/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google My Business\"})}),\". Check out this guide to get that going. This is likely the most important aspect.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Following this, you\u2019ll want to start to actually implement SEO and learn how it works. Here\u2019s an \",/*#__PURE__*/e(a,{href:\"https://connorwalberg.com/seo-for-photographers/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"in-depth guide to seo\"})}),\" to get your started.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"As you do this, know that you are competing with other sites that are ranking for the keywords that you want. The only way to win this is to set things up correctly, continue at it over time, and know that all your efforts will eventually get you there. Getting indexed on Google Search is a great way to grow your business and land consistent clients / sales, and although it can be challenging at first, the ideas are rooted in simple logic that makes sense the more you do it!\"})})]});export const richText8=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Setting up Google My Business (GMB) is an absolute must for any local photographer. If you want to get found online and have clients reach out to you, this is the way to get things moving. If you want to collect reviews people trust and prove that you run an established business, then Google My Business is where you need to start. It\u2019s one of the biggest components of SEO that photographers need to have in place, and it\u2019s a completely free tool.\"})}),/*#__PURE__*/e(\"p\",{children:\"But to understand why you\u2019d want to create a Google My Business Profile and why this works so well when done correctly, you need to try and see things from Google\u2019s point of view, and understand why it is that they do what they do.\"}),/*#__PURE__*/e(\"img\",{alt:\"map with pins showing locations of clients\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Zk3g6RhPzMc06Sq6mIE2h2EwenA.jpg\",\"data-framer-height\":\"375\",\"data-framer-width\":\"900\",height:\"187\",src:\"https://framerusercontent.com/images/Zk3g6RhPzMc06Sq6mIE2h2EwenA.jpg\",srcSet:\"https://framerusercontent.com/images/Zk3g6RhPzMc06Sq6mIE2h2EwenA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Zk3g6RhPzMc06Sq6mIE2h2EwenA.jpg 900w\",style:{aspectRatio:\"900 / 375\"},width:\"450\"}),/*#__PURE__*/e(\"h2\",{children:\"Understanding Google\"}),/*#__PURE__*/e(\"p\",{children:\"For many people, Google IS the internet. But at it\u2019s very core, it\u2019s simply another website on the internet (albeit a VERY useful one that just about everyone uses and knows\u2026)\"}),/*#__PURE__*/t(\"p\",{children:[\"Google is a database of all the websites on the internet. And in addition, it provides countless other tools like maps, docs, sheets, and on and on.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But let\u2019s get to the point a little more here\u2026 Google exists to show us the answers to the questions we are asking and to give us the very best of everything we search for online (the internet is FULL of B.S. and Google wades through it all to hopefully give us the best possible answers and solutions to our needs.)\"]}),/*#__PURE__*/t(\"p\",{children:[\"If Google starts getting this process wrong, people head to *\",/*#__PURE__*/e(\"em\",{children:\"AHEM\"}),\"* Bing\u2026 and Google starts to lose revenue! OUCH!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Google on cell phone\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EbDLnttNwI8GNhkAw5wCqRHfaEA.jpg\",\"data-framer-height\":\"683\",\"data-framer-width\":\"1024\",height:\"341\",src:\"https://framerusercontent.com/images/EbDLnttNwI8GNhkAw5wCqRHfaEA.jpg\",srcSet:\"https://framerusercontent.com/images/EbDLnttNwI8GNhkAw5wCqRHfaEA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/EbDLnttNwI8GNhkAw5wCqRHfaEA.jpg 1024w\",style:{aspectRatio:\"1024 / 683\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"How Google My Business Works\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re looking for a new restaurant to try, or maybe a gym to head to, you likely turn to Google maps (even sometimes without realizing you\u2019re using it when you do a normal Google search). GMB is sometimes called the Map Pack. It\u2019s where businesses essentially apply to be featured in these map results. Map results are also searched through the main Google site, so if someone types in, \u201CDenver Pet Photographer,\u201D and you have the top profile that\u2019s ranking the best in Google\u2019s algorithm, your site will naturally show in the results on the map, and on their search site.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whoever searches this (or any keyword/term) is VERY likely to click on the top few results that they see.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also important to note that Google serves up these results based on location. This means that the person may have even typed \u201CPet photographer near me\u201D and you\u2019re site showed up right away \u2013 congrats, you have a solid chance at landing a client because of this ranking!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"GMB is vital for local photographers\"}),/*#__PURE__*/e(\"p\",{children:\"If your focus is local and you want to land more clients in and around your area of service, GMB is a necessity to scale things up and automate leads. Yes, it is a competition. And Yes, you\u2019ll have to work on it regularly to keep your machine going. But it\u2019s beyond worth the time you\u2019ll sink into getting this going when you start hearing leads say, \u201CI just found you on Google and was so impressed with your portfolio\u2026\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"The good news? GMB and Local SEO or Search Engine Optimization is FAR easier to perform and rank than national campaigns \u2013 and with just a bit of know-how, you\u2019ll be able to start making some magic happen.\"}),/*#__PURE__*/e(\"p\",{children:\"Yes\u2026 you read that right. Google My Business is a vital and key part of SEO (if you\u2019ve heard that term before). Now the reason it\u2019s easier to rank locally and have your site show in results, is that you\u2019re competing in a much smaller pond. And thanks to this article, and all the resources on this site, you\u2019ll be able to outrank the other photographers in your area if you implement these strategies correctly.\"}),/*#__PURE__*/e(\"p\",{children:\"The local pond consists of just your neighborhood and a few surrounding areas. Not even your whole city (if you\u2019re in a big city especially).\"}),/*#__PURE__*/e(\"p\",{children:\"A national SEO strategy would mean competing with every photographer in the country \u2013 now that\u2019s tough to do as there are a LOT of smart photographers out there with stellar SEO! Keeping it local makes it simpler and puts the odds in your favor, plus most photographers are only looking for local business. If that\u2019s you, then let\u2019s get this process moving!\"}),/*#__PURE__*/e(\"h2\",{children:\"How to set up a Google My Business Profile for your Photography Business and Start Ranking!\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 1:\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"This first one is simple. If you are a business owner ready to appear in search results, you can create your own GMB listing. To do this you\u2019ll head to this site: \",/*#__PURE__*/e(a,{href:\"https://www.google.com/business/\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.google.com/\"})}),/*#__PURE__*/e(a,{href:\"https://www.google.com/business/\",nodeId:\"xbn3pBYi3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"business\"})}),/*#__PURE__*/e(a,{href:\"https://www.google.com/business/\",nodeId:\"xbn3pBYi3\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"/\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Click any of the \u201CManage Now\u201D buttons and you\u2019ll be asked to login to your Google account, assuming you already have one. If not, you\u2019ll need to set that up as well.\"}),/*#__PURE__*/e(\"img\",{alt:\"start building your google my business profile screenshot\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2puE2n1kf0kvErC39iS4FDDZ3ig.jpeg\",\"data-framer-height\":\"731\",\"data-framer-width\":\"1024\",height:\"365\",src:\"https://framerusercontent.com/images/2puE2n1kf0kvErC39iS4FDDZ3ig.jpeg\",srcSet:\"https://framerusercontent.com/images/2puE2n1kf0kvErC39iS4FDDZ3ig.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/2puE2n1kf0kvErC39iS4FDDZ3ig.jpeg 1024w\",style:{aspectRatio:\"1024 / 731\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 2:\"}),/*#__PURE__*/e(\"p\",{children:\"Next you\u2019ll be asked to enter your business name and category. The name is pretty self explanatory. Category is basically what type of photographer you are. Start typing in \u201Cphotographer\u201D to see the options that are available. Sometimes there will only be a few here so choosing the most basic \u201Cphotographer\u201D option is best if the other\u2019s don\u2019t fit.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ltkKtY9LrXD9VNjBW88SeFqIZD4.jpeg\",\"data-framer-height\":\"706\",\"data-framer-width\":\"1024\",height:\"353\",src:\"https://framerusercontent.com/images/ltkKtY9LrXD9VNjBW88SeFqIZD4.jpeg\",srcSet:\"https://framerusercontent.com/images/ltkKtY9LrXD9VNjBW88SeFqIZD4.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/ltkKtY9LrXD9VNjBW88SeFqIZD4.jpeg 1024w\",style:{aspectRatio:\"1024 / 706\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 3:\"}),/*#__PURE__*/e(\"p\",{children:\"If you have a physical location for a studio or office, enter that here. If you shoot out of your house and go to your photo clients, click \u201Cno\u201D and move to the next step. Google now offers a \u201Chybrid\u201D location as well if you have a studio that you work from, but also shoot on location within a 2 hour drive of your studio.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QF1XTh8yUJ6TBGiTQRJ8Jdc7zw.jpeg\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1024\",height:\"360\",src:\"https://framerusercontent.com/images/QF1XTh8yUJ6TBGiTQRJ8Jdc7zw.jpeg\",srcSet:\"https://framerusercontent.com/images/QF1XTh8yUJ6TBGiTQRJ8Jdc7zw.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/QF1XTh8yUJ6TBGiTQRJ8Jdc7zw.jpeg 1024w\",style:{aspectRatio:\"1024 / 721\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 4:\"}),/*#__PURE__*/e(\"p\",{children:\"Next you\u2019ll be asked where you serve customers. For this one go as specific as the options allow. If you live in a small area or region of your city that has a name, use that and see if the option pops up. Choose your small area first and then a few other areas around you that you work in as well. This is a very important step but note that you can always edit this later!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,stTgGpYRFJnSyZMKPR4vi6wpYA8.jpeg\",\"data-framer-height\":\"718\",\"data-framer-width\":\"1024\",height:\"359\",src:\"https://framerusercontent.com/images/stTgGpYRFJnSyZMKPR4vi6wpYA8.jpeg\",srcSet:\"https://framerusercontent.com/images/stTgGpYRFJnSyZMKPR4vi6wpYA8.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/stTgGpYRFJnSyZMKPR4vi6wpYA8.jpeg 1024w\",style:{aspectRatio:\"1024 / 718\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 5:\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s cover a few of the screens here since the next are pretty obvious. Choose your country, then click next and enter your photo businesses website and phone number for contact information.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CYLdklZ8Nb5ZdpiSh7tI8yLT3ec.jpeg\",\"data-framer-height\":\"903\",\"data-framer-width\":\"1024\",height:\"451\",src:\"https://framerusercontent.com/images/CYLdklZ8Nb5ZdpiSh7tI8yLT3ec.jpeg\",srcSet:\"https://framerusercontent.com/images/CYLdklZ8Nb5ZdpiSh7tI8yLT3ec.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/CYLdklZ8Nb5ZdpiSh7tI8yLT3ec.jpeg 1024w\",style:{aspectRatio:\"1024 / 903\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 6:\"}),/*#__PURE__*/t(\"p\",{children:[\"Now it\u2019s time to verify your business. This is a step that always seems to frustrate photographers but it\u2019s here to safe guard us from fake listings. You\u2019ll likely need to enter your mailing address here to receive a physical post card from google with a code to prove you are a real person with a real business. On rare occasion you won\u2019t be asked to do this step and it will auto-verify, if that\u2019s the case, you can move on right now!\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You can also click, \u201Cverify later\u201D if you want to move on, but your listing will not show on Google until this is completed so I\u2019d suggest getting it over with right away!\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xrWrc4T98VFR6nkNmDpzMuf1BrI.jpeg\",\"data-framer-height\":\"877\",\"data-framer-width\":\"1024\",height:\"438\",src:\"https://framerusercontent.com/images/xrWrc4T98VFR6nkNmDpzMuf1BrI.jpeg\",srcSet:\"https://framerusercontent.com/images/xrWrc4T98VFR6nkNmDpzMuf1BrI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/xrWrc4T98VFR6nkNmDpzMuf1BrI.jpeg 1024w\",style:{aspectRatio:\"1024 / 877\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 7:\"}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s time to add your \u201Cservices\u201D! This is what you do as a photographer. Get hyper-specific here! These are literally the \u201Cterms\u201D that people are searching for on Google.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Now most photographers I\u2019ve worked with think, \u201CI\u2019ll just click as many as possible and land whatever I can!\u201D AVOID DOING THIS! You want Google to see you as a very specific photographer (and your clients too if you really want to make things happen) and adding more won\u2019t help your case. List your strongest and main focus first and don\u2019t feel the need to add more that aren\u2019t really relevant.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uEvfIxNMH2kryGJVbtBYb67v8.jpeg\",\"data-framer-height\":\"799\",\"data-framer-width\":\"1024\",height:\"399\",src:\"https://framerusercontent.com/images/uEvfIxNMH2kryGJVbtBYb67v8.jpeg\",srcSet:\"https://framerusercontent.com/images/uEvfIxNMH2kryGJVbtBYb67v8.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/uEvfIxNMH2kryGJVbtBYb67v8.jpeg 1024w\",style:{aspectRatio:\"1024 / 799\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 8:\"}),/*#__PURE__*/e(\"p\",{children:\"Business hours. This is only relevant if you have an office or you want people to know when they can call you and when you work. For photographers without studios or offices this is a step you can skip. If you do have a studio or office make sure you fill this out with your accurate open hours.\"}),/*#__PURE__*/e(\"p\",{children:\"Following this screen is the \u201Cmessaging\u201D option screen. You can choose to allow potential customers to send you messages through Google. I\u2019d recommend keeping this on if you\u2019ll check your profile regularly, or shutting it off if you only want messages to come in from your own site (however, it\u2019s always good to make it as easy as possible for potential clients to get in touch!)\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,w15fAja90DBRwvYsjlvJM1QjzQk.jpeg\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1024\",height:\"360\",src:\"https://framerusercontent.com/images/w15fAja90DBRwvYsjlvJM1QjzQk.jpeg\",srcSet:\"https://framerusercontent.com/images/w15fAja90DBRwvYsjlvJM1QjzQk.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/w15fAja90DBRwvYsjlvJM1QjzQk.jpeg 1024w\",style:{aspectRatio:\"1024 / 721\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 9:\"}),/*#__PURE__*/e(\"p\",{children:\"Quote requests will show up next. For this one you need to decide if customers/clients should be able to reach out to you for a quote directly through Google. These will go to your inbox so you don\u2019t have to check anything.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LXK7Utwn181g4K9OSMBxzSMlNE.jpeg\",\"data-framer-height\":\"715\",\"data-framer-width\":\"1024\",height:\"357\",src:\"https://framerusercontent.com/images/LXK7Utwn181g4K9OSMBxzSMlNE.jpeg\",srcSet:\"https://framerusercontent.com/images/LXK7Utwn181g4K9OSMBxzSMlNE.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/LXK7Utwn181g4K9OSMBxzSMlNE.jpeg 1024w\",style:{aspectRatio:\"1024 / 715\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 10:\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s the big one, the one that I could easily write an entire article about on its own \u2013 and likely will soon \u2013 the business description. Why is this so important? Because it\u2019s the one area where you can insert your own messaging into Google that will help your site rank higher for the most accurate terms for your business. It\u2019s also where you can ENTICE potential photo clients to learn more about your business and reach out to you or click to view your portfolio.\"}),/*#__PURE__*/e(\"p\",{children:\"Your description should cover at a minimum: your locations served, your specialty photography style, your offerings, and should be enticing to click.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,591rHin3SQfGnV4d802PAko3js.jpeg\",\"data-framer-height\":\"846\",\"data-framer-width\":\"1024\",height:\"423\",src:\"https://framerusercontent.com/images/591rHin3SQfGnV4d802PAko3js.jpeg\",srcSet:\"https://framerusercontent.com/images/591rHin3SQfGnV4d802PAko3js.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/591rHin3SQfGnV4d802PAko3js.jpeg 1024w\",style:{aspectRatio:\"1024 / 846\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 11: Add Photos\"}),/*#__PURE__*/e(\"p\",{children:\"This one seems pretty self-explanatory. Add great looking photos of your physical business location (if you have one) and your top client photos to show off your serious photography skills. This is where you can really stand out and impress people who would want to hire you! Remember, you can regularly update this and change the order, so try not to overthink and simply get things going here.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,beZUWchWYKMbhgG3kckSmUgW2Jg.jpeg\",\"data-framer-height\":\"844\",\"data-framer-width\":\"1024\",height:\"422\",src:\"https://framerusercontent.com/images/beZUWchWYKMbhgG3kckSmUgW2Jg.jpeg\",srcSet:\"https://framerusercontent.com/images/beZUWchWYKMbhgG3kckSmUgW2Jg.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/beZUWchWYKMbhgG3kckSmUgW2Jg.jpeg 1024w\",style:{aspectRatio:\"1024 / 844\"},width:\"512\"}),/*#__PURE__*/e(\"h3\",{children:\"Step 12: You\u2019ve done it!\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s where Google will ask you to advertise. You\u2019ll want to learn all about that if it fits your style of photography, but not right now\u2026 save that for another time. Right now we are focusing on SEO and making your listing stand out.\"}),/*#__PURE__*/e(\"p\",{children:\"Now that you have all the basics setup you\u2019ll be taken to a rough version of how your business will look on Google. Click on \u201Cedit\u201D and start filling out every detail you can. The more thorough and accurate the better. Once you\u2019ve verified your account, then everything you\u2019ve done will show up! Congrats!\"})]});export const richText9=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There is a lot of misinformation on the internet, especially in SEO where \u201Cexperts\u201D will spin a point of view to get more visits to their site. \\xa0One person is telling you \u201Ccontent is king\u201D\u2019, another say\u2019s that Googles so smart you don\u2019t need much content. \\xa0Let\u2019s talk about each and look at this from a realistic perspective.\"}),/*#__PURE__*/e(\"h2\",{children:\"Content is king\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This statement is pushed hard by anyone that\u2019s ranked a site with a lot of content.\\xa0 They firmly believe in the importance of content in SEO.\"}),/*#__PURE__*/e(\"p\",{children:\"People that believe this think that the more you create, the more likely you are to rank for more words, mainly because those words are actually on the site now.\"}),/*#__PURE__*/e(\"p\",{children:\"This makes a lot of sense. \\xa0However, Google is much smarter than this. \\xa0They look at the site as a whole and decide for themselves what the site it really about. \\xa0They also might consider some of this content as very similar to other content which really doesn\u2019t add value to a visitor.\"}),/*#__PURE__*/e(\"p\",{children:\"On another note, adding new content on a regular basis does prove to Google that your site is current and active. \\xa0They want to send people to sites that aren\u2019t old and stagnant so this can help with rankings and crawls.\"}),/*#__PURE__*/e(\"p\",{children:\"Finally, content absolutely is king because it tells Google what your site is about, and without it, your customers won\u2019t stick around or even know what you do. \\xa0So from a broad view, content is the most important thing you could have!\"}),/*#__PURE__*/e(\"h2\",{children:\"Content is becoming irrelevant\"}),/*#__PURE__*/e(\"p\",{children:\"There is this very strange view going around online that says that content isn\u2019t all that important, links are all that matters.. \\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It seems like most people take this literally. \\xa0The point here is not that content is irrelevant. \\xa0Content truly is everything. \\xa0But, the point being made is that Google weighs links heavier for rankings than anything else. \\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"But if you have no content, then your site is meaningless.\"})}),/*#__PURE__*/e(\"h2\",{children:\"Our thoughts on the importance of content in SEO\"}),/*#__PURE__*/e(\"p\",{children:\"We have clients that come in all the time saying they need to push out as many new blog posts as possible. \\xa0They are concerned with quantity over quality.\\xa0 They understand the importance of content in SEO, but they don\u2019t realize what\u2019s truly important!\"}),/*#__PURE__*/e(\"p\",{children:\"This approach is rarely rewarded with great rankings. \\xa0Google and Bing want to provide searchers with the best possible results so you won\u2019t jump to a different search engine. \\xa0This is why they want QUALITY posts that provide the best information.\"}),/*#__PURE__*/e(\"p\",{children:\"So posting for the sake of posting is not a great strategy. \\xa0We (and Google would probably back this up) prefer to see sites that have a lot of quality content to offer visitors. \\xa0Whether this is 5 articles or 100. \\xa0The point is that it should be easy to navigate and answer their questions or interest them.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Rather than meeting a quota of 10 new posts a week\u2026. 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