{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js", "ssg:https://framerusercontent.com/modules/9q3o3Pg2r3otRIhCVD2P/YstUzjKmjrRaVqKDs3o3/jeiNqLfXg-2.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{useReducer,useState,useSyncExternalStore}from\"react\";import{ControlType,addPropertyControls}from\"framer\";import{useIsOnCanvas,emptyStateStyle,containerStyles,defaultEvents,useRadius,borderRadiusControl}from\"https://framer.com/m/framer/default-utils.js@^0.45.0\";var PlayOptions;(function(PlayOptions){PlayOptions[\"Normal\"]=\"Off\";PlayOptions[\"Auto\"]=\"On\";PlayOptions[\"Loop\"]=\"Loop\";})(PlayOptions||(PlayOptions={}));var ThumbnailOptions;(function(ThumbnailOptions){ThumbnailOptions[\"High\"]=\"High Quality\";ThumbnailOptions[\"Medium\"]=\"Medium Quality\";ThumbnailOptions[\"Low\"]=\"Low Quality\";ThumbnailOptions[\"Off\"]=\"Off\";})(ThumbnailOptions||(ThumbnailOptions={}));var ThumbnailFormat;(function(ThumbnailFormat){ThumbnailFormat[\"WebP\"]=\"webp\";ThumbnailFormat[\"JPG\"]=\"jpg\";})(ThumbnailFormat||(ThumbnailFormat={}));let _isBot=null;function isBot(){if(_isBot===null)_isBot=/bot|-Google|Google-|yandex|ia_archiver/iu.test(navigator.userAgent);return _isBot;}const emptySubscribe=()=>()=>{};/**\n * @framerIntrinsicWidth 560\n * @framerIntrinsicHeight 315\n *\n * @framerSupportedLayoutWidth fixed\n * @framerSupportedLayoutHeight fixed\n *\n * @framerComponentPresetProps isRed, borderRadius\n */export function Youtube({url,play,shouldMute,thumbnail,isRed,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,title,...props}){const onCanvas=useIsOnCanvas();const isAutoplay=play!==\"Off\";const showThumbnail=onCanvas||thumbnail!==\"Off\"&&!isAutoplay;const[isPreloading,preloadVideo]=useReducer(()=>true,false);const[showVideo,startVideo]=useReducer(()=>true,!showThumbnail);const[isHovered,setHovered]=useState(false);// https://tkdodo.eu/blog/avoiding-hydration-mismatches-with-use-sync-external-store#usesyncexternalstore\nconst iframeIsDefaultVisible=useSyncExternalStore(emptySubscribe,// bots should not have display:none on the iframe\n()=>isBot(),()=>false);const borderRadius=useRadius(props);const hasBorderRadius=borderRadius!==\"0px 0px 0px 0px\"&&borderRadius!==\"0px\";if(url===\"\"){return /*#__PURE__*/_jsx(Instructions,{});}const parsedURL=parseVideoURL(url);if(parsedURL===undefined){return /*#__PURE__*/_jsx(ErrorMessage,{message:\"Invalid Youtube URL.\"});}const[videoId,embedURL]=parsedURL;// https://stackoverflow.com/questions/2068344/how-do-i-get-a-youtube-video-thumbnail-from-the-youtube-api\nconst thumbnailURL=getThumbnailURL(videoId,thumbnail,getWebPSupported()?\"webp\":\"jpg\");// https://developers.google.com/youtube/player_parameters\nconst searchParams=embedURL.searchParams;searchParams.set(\"iv_load_policy\",\"3\");searchParams.set(\"rel\",\"0\");searchParams.set(\"modestbranding\",\"1\");searchParams.set(\"playsinline\",\"1\");if(// bots shouldn't autoplay the video but see the iframe in the DOM\n!iframeIsDefaultVisible&&(isAutoplay||// when there is no thumbnail, we don't want to autoplay, unless video is started\nshowThumbnail&&showVideo)){searchParams.set(\"autoplay\",\"1\");}if(isAutoplay&&shouldMute){searchParams.set(\"mute\",\"1\");}if(play===\"Loop\"){searchParams.set(\"loop\",\"1\");searchParams.set(\"playlist\",videoId);}if(!isRed){searchParams.set(\"color\",\"white\");}return /*#__PURE__*/_jsxs(\"article\",{onPointerEnter:()=>setHovered(true),onPointerLeave:()=>setHovered(false),onPointerOver:preloadVideo,onKeyDown:startVideo,onClick:startVideo,style:{...wrapperStyle,borderRadius,transform:// Safari sometimes struggles to render border-radius:\n// - on the canvas when changing from 0 to any other value\n// - or when rendering an iframe\nhasBorderRadius&&(showVideo||onCanvas)?\"translateZ(0.000001px)\":\"unset\",cursor:\"pointer\",overflow:\"hidden\"},role:\"presentation\",children:[isPreloading&&/*#__PURE__*/_jsx(\"link\",{rel:\"preconnect\",href:\"https://www.youtube.com\"}),isPreloading&&/*#__PURE__*/_jsx(\"link\",{rel:\"preconnect\",href:\"https://www.google.com\"}),/*#__PURE__*/_jsx(\"div\",{style:{...videoStyle,background:showThumbnail?`center / cover url(${thumbnailURL}) no-repeat`:undefined}}),!onCanvas?/*#__PURE__*/_jsx(\"iframe\",{title:title||\"Youtube Video\",style:{...videoStyle,display:showVideo||iframeIsDefaultVisible?undefined:\"none\"},src:embedURL.href,frameBorder:\"0\",allow:\"presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\",onClick:onClick,onMouseEnter:onMouseEnter,onMouseLeave:onMouseLeave,onMouseDown:onMouseDown,onMouseUp:onMouseUp,loading:\"lazy\"}):null,showVideo||iframeIsDefaultVisible?null:/*#__PURE__*/_jsx(PlayButton,{onClick:startVideo,isHovered:isHovered,isRed:isRed})]});}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:Object.values(PlayOptions)},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\",hidden(props){return props.play===\"Off\";}},thumbnail:{title:\"Thumbnail\",description:\"Showing a thumbnail improves performance.\",type:ControlType.Enum,options:Object.values(ThumbnailOptions),hidden(props){return props.play!==\"Off\";}},isRed:{title:\"Color\",type:ControlType.Boolean,enabledTitle:\"Red\",disabledTitle:\"White\"},...borderRadiusControl,...defaultEvents});const defaultProps={url:\"https://youtu.be/smPos0mJvh8\",play:\"Off\",shouldMute:true,thumbnail:\"Medium Quality\",isRed:true};Youtube.defaultProps=defaultProps;function parseVideoURL(urlString){let url;try{url=new URL(urlString);}catch{const embedURL=getEmbedURL(urlString);return[urlString,embedURL];}if(url.hostname===\"youtube.com\"||url.hostname===\"www.youtube.com\"||url.hostname===\"youtube-nocookie.com\"||url.hostname===\"www.youtube-nocookie.com\"){const pathSegments=url.pathname.slice(1).split(\"/\");// https://www.youtube.com/watch?v=Fop2oskTug8\nif(pathSegments[0]===\"watch\"){const videoId=url.searchParams.get(\"v\");const embedURL=getEmbedURL(videoId);return[videoId,embedURL];}// https://www.youtube.com/embed/Fop2oskTug8\nif(pathSegments[0]===\"embed\"){const videoId=pathSegments[1];return[videoId,url];}}// https://youtu.be/Fop2oskTug8\nif(url.hostname===\"youtu.be\"){const videoId=url.pathname.slice(1);const embedURL=getEmbedURL(videoId);return[videoId,embedURL];}}function getEmbedURL(videoId){return new URL(`https://www.youtube.com/embed/${videoId}`);}function getThumbnailURL(videoId,res,format=\"jpg\"){// https://gist.github.com/a1ip/be4514c1fd392a8c13b05e082c4da363\nconst useWebP=format===\"webp\";const pre=useWebP?\"https://i.ytimg.com/vi_webp/\":\"https://i.ytimg.com/vi/\";const ext=useWebP?\"webp\":\"jpg\";switch(res){case\"Low Quality\":return`${pre}${videoId}/hqdefault.${ext}`;case\"Medium Quality\":return`${pre}${videoId}/sddefault.${ext}`;case\"High Quality\":return`${pre}${videoId}/maxresdefault.${ext}`;default:return`${pre}${videoId}/0.${ext}`;}}let _getWebPSupported;// https://stackoverflow.com/a/27232658\nfunction getWebPSupported(){// We're going to default to webp because it's pretty widely supported by now\nif(!window){return true;}if(_getWebPSupported!==undefined){return _getWebPSupported;}const element=document.createElement(\"canvas\");if(element.getContext&&element.getContext(\"2d\")){// was able or not to get WebP representation\nreturn element.toDataURL(\"image/webp\").indexOf(\"data:image/webp\")===0;}else{// very old browser like IE 8, canvas not supported\nreturn false;}}// Helper components\nfunction Instructions(){return /*#__PURE__*/_jsx(\"div\",{style:{...emptyStateStyle,overflow:\"hidden\"},children:/*#__PURE__*/_jsx(\"div\",{style:centerTextStyle,children:\"To embed a Youtube video, add the URL to the properties\\xa0panel.\"})});}function ErrorMessage({message}){return /*#__PURE__*/_jsx(\"div\",{className:\"framerInternalUI-errorPlaceholder\",style:{...containerStyles,overflow:\"hidden\"},children:/*#__PURE__*/_jsxs(\"div\",{style:centerTextStyle,children:[\"Error: \",message]})});}function PlayButton({onClick,isHovered,isRed}){return /*#__PURE__*/_jsx(\"button\",{onClick:onClick,\"aria-label\":\"Play\",style:buttonStyle,children:/*#__PURE__*/_jsxs(\"svg\",{height:\"100%\",version:\"1.1\",viewBox:\"0 0 68 48\",width:\"100%\",children:[/*#__PURE__*/_jsx(\"path\",{d:\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\",fill:isHovered?isRed?\"#f00\":\"#000\":\"#212121\",fillOpacity:isHovered?isRed?1:.8:.8,style:{transition:\"fill .1s cubic-bezier(0.4, 0, 1, 1), fill-opacity .1s cubic-bezier(0.4, 0, 1, 1)\"}}),/*#__PURE__*/_jsx(\"path\",{d:\"M 45,24 27,14 27,34\",fill:\"#fff\"})]})});}const buttonStyle={position:\"absolute\",top:\"50%\",left:\"50%\",transform:\"translate(-50%, -50%)\",width:68,height:48,padding:0,border:\"none\",background:\"transparent\",cursor:\"pointer\"};const wrapperStyle={position:\"relative\",width:\"100%\",height:\"100%\"};const centerTextStyle={textAlign:\"center\",minWidth:140};const videoStyle={position:\"absolute\",top:0,left:0,height:\"100%\",width:\"100%\"};\nexport const __FramerMetadata__ = {\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerContractVersion\":\"1\",\"framerSupportedLayoutWidth\":\"fixed\",\"framerComponentPresetProps\":\"isRed, borderRadius\",\"framerIntrinsicWidth\":\"560\",\"framerIntrinsicHeight\":\"315\",\"framerSupportedLayoutHeight\":\"fixed\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./YouTube.map", "import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r}from\"framer\";import{motion as i}from\"framer-motion\";import*as a from\"react\";import{Youtube as n}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intro\"})}),/*#__PURE__*/e(\"p\",{children:\"Notifications to subscription customers often increase cancellations. However, failing to notify a subscriber of their upcoming order is bad practice, decreases trust, and\u2013in some cases\u2013breaks state law.\"}),/*#__PURE__*/e(\"p\",{children:\"Bubs has been a long-time happy user of Skio. They have followed best practices to notify customers of upcoming subscriptions but, like most brands, consistently saw a spike in cancellations associated with upcoming order notifications.\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo helps bridge the gap by making it easy to give subscribers easy access to information and the ability to update the order without logging into the portal. Subscribers can change contents or change the delivery date without exposure to the cancel button.\"}),/*#__PURE__*/e(\"p\",{children:\"Data shows that the majority of subscribers who delayed continued the subscription the following month.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Setup\"})}),/*#__PURE__*/e(\"p\",{children:\"Bubs ran an A/B test. The \u2018A\u2019 variant was the typical upcoming order email with information about the order and a CTA to manage the subscription in the portal. The \u2018B\u2019 variant replaced the CTA with Zaymo\u2019s in-email subscription management module. A link to the portal was still provided so subscribers could cancel if they chose to.\"}),/*#__PURE__*/e(i.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(n,{...t,play:\"Loop\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/0MraGsPF7ec\"})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results\"})}),/*#__PURE__*/e(\"p\",{children:\"Compared to the static emails, the interactive emails did the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Engagement rate: +2%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through rate: -47%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cancelation rate: -24%\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"Cancelation related to this email dropped drastically. Click-throughs to the portal also dropped as customers interacted with the email rather than logging into the site.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ncKP6Gp0Iy885SatzZKPmtC8x8.png?originalFilename=Bubs+Naturals+testimonial+%28wide%29.png\",\"data-framer-height\":\"1297\",\"data-framer-width\":\"2259\",height:\"648\",src:\"https://framerusercontent.com/images/ncKP6Gp0Iy885SatzZKPmtC8x8.png\",srcSet:\"https://framerusercontent.com/images/ncKP6Gp0Iy885SatzZKPmtC8x8.png?scale-down-to=512 512w,https://framerusercontent.com/images/ncKP6Gp0Iy885SatzZKPmtC8x8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ncKP6Gp0Iy885SatzZKPmtC8x8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ncKP6Gp0Iy885SatzZKPmtC8x8.png 2259w\",style:{aspectRatio:\"2259 / 1297\"},width:\"1129\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Takeaways\"})}),/*#__PURE__*/e(\"p\",{children:\"Bubs reduced cancellations from Skio subscribers and gave them a premium experience that they haven\u2019t seen anywhere else.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Curious?\"})}),/*#__PURE__*/e(\"p\",{children:\"Book a call to see how Zaymo can improve your revenue.\"})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intro\"})}),/*#__PURE__*/e(\"p\",{children:\"Gains in Bulk has a successful subscription program for fans of its supplements. With a slew of supplements SKUs, Gains in Bulk has an enormous opportunity to expose fans of the brand to new products.\"}),/*#__PURE__*/e(\"p\",{children:\"At the same time, any communication to subscribers often results in a spike in churn. You\u2019ve been there before\u2026 Do I really want to remind everyone that they\u2019re paying for me, or should I leave them alone?\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo\u2019s in-email portal made it easy to cross-sell related items to a subscriber while mitigating the cancellation impact of notifications. Gains in Bulk could choose which positive elements of the portal to show customers, and the team could leave the cancellation button on the site.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Setup\"})}),/*#__PURE__*/e(\"p\",{children:\"Gains in Bulk ran an A/B test, propping Zaymo\u2019s interactive portal (with both upsells and subscription management tools) against the typical \u201Cmanage subscription\u201D CTA that redirects to the Skio portal.\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo\u2019s integrations with Skio and Klaviyo aggregated the data to compare results.\"}),/*#__PURE__*/e(i.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(n,{...t,play:\"Loop\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://youtu.be/wrnb8lW3HRc\"})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results\"})}),/*#__PURE__*/e(\"p\",{children:\"Compared to the static emails, the interactive emails did the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Engagement rate: +6%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through rate: -39%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cancelation rate: -22%\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"One-time upsell rate: +37%\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"*as usual, Zaymo's click rate is much lower than the control. While a low click rate is typically seen as a poor result by email marketers, Zaymo takes pride in it! When in-email interactions are possible, merchants can keep everyone far away from that pesky cancel button. Instead, consumers interact with the positive options given to them.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Takeaways\"})}),/*#__PURE__*/e(\"p\",{children:\"Gains in Bulk successfully communicated with subscribers while maintaining strong retention. Apparently you can have the best of both worlds: strong AOV & strong retention! It doesn\u2019t hurt that customers felt special interacting within their email inbox for likely the first time in their lives.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Curious?\"})}),/*#__PURE__*/e(\"p\",{children:\"Book a demo call to see how Zaymo can improve your email conversions.\"})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Intro\"})}),/*#__PURE__*/e(\"p\",{children:\"Managing subscription notifications effectively is crucial for customer retention. Failure to inform customers about their upcoming orders can lead to increased churn, erode trust, and even lead to legal issues in some regions.\"}),/*#__PURE__*/e(\"p\",{children:\"Like most Skio users, Focl faced a noticeable increase in cancellations triggered by upcoming order notifications. To tackle this issue, Focl integrated Zaymo\u2019s innovative in-email subscription management portal.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Setup\"})}),/*#__PURE__*/e(\"p\",{children:\"Focl conducted an A/B test to quantify Zaymo\u2019s impact. The control group received standard upcoming order emails. The test group received Zaymo\u2019s interactive module directly within the email. Both variants provided a link to the portal for those opting to cancel.\"}),/*#__PURE__*/e(i.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/9rhBPUZttCbLCWqJEL42/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(n,{...t,play:\"Loop\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/GiLrP-rN3uw\"})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results\"})}),/*#__PURE__*/e(\"p\",{children:\"Focl\u2019s results are below:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interaction rate: +13%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through rate: -25%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cancelation rate: -21%\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"One-time add-ons: +8%\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The shift to interactive emails not only decreased cancellation rates associated with notifications but also led to fewer customers needing to visit the portal for subscription management. Moreover, customers engaged more with the email content, resulting in higher average order values (AOV) through additional item purchases.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Takeaways\"})}),/*#__PURE__*/e(\"p\",{children:\"By leveraging Zaymo\u2019s technology, Focl enhanced the overall customer experience. Approaching emails with Zaymo\u2019s tech in mind differentiated Focl in the market by offering a seamless way for subscribers to manage their subscriptions and mitigate the traditional risk of cancellation.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Curious?\"})}),/*#__PURE__*/e(\"p\",{children:\"Book a call to see how Zaymo can improve your revenue.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Intro\"}),/*#__PURE__*/e(\"p\",{children:\"A popular health & wellness brand sends upcoming order notifications to consumers who subscribe to recurring deliveries of products. They saw these notifications as a way to increase one-time upsells, but the Recharge quicklinks weren\u2019t getting very far. Zaymo wanted to see if interactivity could make a difference. Spoiler\u2026 it did. An 83% difference.\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo built an interactive portal that:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Populates the items in the upcoming order\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Highlights related items that can be added with one click\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This portal is now available to all Zaymo customers and integrates with just about every subscription provider on the market.\"}),/*#__PURE__*/e(\"h2\",{children:\"Setup\"}),/*#__PURE__*/e(\"p\",{children:\"As always, Zaymo pushed for a fair test. The brand set up an A/B test to watch how Zaymo performed against the existing emails, and we let it run for about a month. In the name of rigorous testing, we A/B tested against an email stocked Recharge Quicklinks encouraging adding items to the order.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results\"}),/*#__PURE__*/e(\"p\",{children:\"Not only did one-time add-ons soar, but email engagement rose as well. Compared to the static emails, the interactive emails did the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through rate: -12%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:\"Interaction rate: +12%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"One-time add-ons: +83%\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"The attributed revenue associated with the one-time add-ons was 5x more than Zaymo\u2019s total monthly price\u2026. from a single email in the upcoming order flow. Wow.\"}),/*#__PURE__*/e(\"h2\",{children:\"Takeaways\"}),/*#__PURE__*/e(\"p\",{children:\"The embedded customer portal caused a significant revenue bump, and many more subscribers were exposed to additional products on the merchant\u2019s site. Plus, the merchant paid for Zaymo multiple times over. Not a bad deal at all.\"}),/*#__PURE__*/e(\"h2\",{children:\"Curious?\"}),/*#__PURE__*/e(\"p\",{children:\"Book a call to see how Zaymo can improve your revenue.\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Intro\"}),/*#__PURE__*/e(\"p\",{children:\"My Medic is a leader in the first aid space, providing high-quality equipment and training to thousands every month. They are also a leader in innovative email marketing. When My Medic saw what Zaymo could do with interactive product blocks, they instantly thought of the perfect use case.\"}),/*#__PURE__*/t(\"p\",{children:[\"My Medic used the product block in a major post-purchase email flow to highlight a popular video training course. Taking advantage of Zaymo's\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"pre-applied discount codes and direct-to-checkout quick action made the offer even more compelling and frictionless. Zaymo's cross-inbox compatibility meant that ~90% of their customers were able to take advantage of these interactive features.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Setup\"}),/*#__PURE__*/e(\"p\",{children:\"To ensure reliable results, we set up a randomized A/B test against a conventional, static email in Klaviyo and tracked every button click, image swipe, and purchase.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results\"}),/*#__PURE__*/e(\"p\",{children:\"Over several months, the AB test saw the following results:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Interaction Rate up 45%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Placed Order Rate up 25%\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"*Interaction rate is calculated as anyone who interacted with the product block in the email or clicked through to the site.\"}),/*#__PURE__*/e(\"h2\",{children:\"Takeaways\"}),/*#__PURE__*/t(\"p\",{children:[\"The interactive product block was \",/*#__PURE__*/e(\"strong\",{children:\"significantly more effective\"}),\" than the static version. Not only did customers engage with it more, but it was also able to drive more sales because of reduced friction.\"]}),/*#__PURE__*/e(\"p\",{children:\"The offer became much more compelling by changing the email to pre-apply the discount code, allowing for one-click checkout instead of asking the customer to copy and paste the code into their browser.\"}),/*#__PURE__*/e(\"p\",{children:\"The team at My Medic was happy with the results and continues to use Zaymo in this and other email flows.\"}),/*#__PURE__*/e(\"h2\",{children:\"Interested?\"}),/*#__PURE__*/e(\"p\",{children:\"If you have other ideas you'd like to try or want to be part of the upcoming case studies, book some time below to chat with us.\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Intro\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo is committed to rigorous case studies that not only convince brands to try the tech but also convince us that this tech is worth working on. This was one of those cases.\"}),/*#__PURE__*/e(\"p\",{children:\"1906 is a forward-thinking supplements brand that likes to be on the cutting edge of everything they do. Email marketing is no exception. When they heard that using Zaymo, consumers could leave reviews completely inside the email they were excited to give it a try. As a rapidly growing brand, reviews are a critical piece of their growth and retention strategy.\"}),/*#__PURE__*/e(\"p\",{children:\"When we proposed the idea of in-email reviews to the team at 1906, they quickly bought into the idea. It makes sense that interactive emails that get rid of annoying redirects would cause a significantly larger number of reviews collected. We got to work setting up the test.\"}),/*#__PURE__*/e(\"h2\",{children:\"Setup\"}),/*#__PURE__*/e(\"p\",{children:\"To make sure the results were trustworthy, we set up a randomized A/B test in Klaviyo with identical copies of the \u201CReview Request'' email. The subject line and preview text were identical. The first email contained the old-fashioned star links, and the other contained Zaymo\u2019s new interactive reviews block. We let the flow run for 30 days and came back to analyze the results.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results\"}),/*#__PURE__*/e(\"p\",{children:\"After 30 days, the scoreboard showed the following results:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Old-fashioned email conversion rate: 1.2%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Zaymo email conversion rate: 1.7%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Zaymo Conversion Boost: 42%\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Takeaways\"}),/*#__PURE__*/t(\"p\",{children:[\"Interactive Emails significantly change consumer behavior. In this case, interactivity resulted in \",/*#__PURE__*/e(\"strong\",{children:\"almost\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"50% more people leaving reviews\"}),\" on their purchases.\"]}),/*#__PURE__*/e(\"p\",{children:\"The 1906 team was stoked with the results. In their words, \u201CThis is great!!\u201D, \u201CFANTASTIC!!!\u201D, and \u201CZaymo wins!\u201D. They have continued using the Zaymo email and are implementing other interactive email use cases.\"}),/*#__PURE__*/e(\"p\",{children:\"The Zaymo team was also happy with the outcome although we weren't surprised. It seems pretty obvious that letting consumers take actions inside of emails would result in higher conversion rates.\"}),/*#__PURE__*/e(\"p\",{children:\"We are actively exploring other touch points in a customer's lifecycle where this type of interactive experience could make a big difference. Some things were currently building include:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"One-click purchases\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Subscription + loyalty management\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"SMS capture\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"One-click subscription reactivation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Polls and  surveys\"})})]})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"h2\",{children:[/*#__PURE__*/e(\"br\",{}),\"Intro\"]}),/*#__PURE__*/e(\"p\",{children:\"Gozney, a global pizza oven brand with a cult-like following, has six figures flowing from the abandoned cart flow every month. But, like many brands, Gozney's flow captures less than 5% of the value locked up in abandoned carts.\"}),/*#__PURE__*/e(\"p\",{children:\"When we met to talk about increasing conversions from abandoned carts, Gozney must have been surprised to hear that to increase orders, we wanted to decrease the click-through rate.\"}),/*#__PURE__*/e(\"p\",{children:\"Together, we developed the thesis that the click to the website was the greatest point of friction. We postulated that if we embedded a shopping experience in the email, we could expose every email opened to most of the purchasing journey. We believed more potential customers would decide to convert if they had the right information to decide BEFORE returning to the site to enter payment information.\"}),/*#__PURE__*/e(\"h2\",{children:\"Setup\"}),/*#__PURE__*/e(\"p\",{children:\"To test this thesis, Zaymo put together an old-fashioned Klaviyo A/B test with one branch touting Gozney's current email designs and another branch replacing the call to action with Zaymo's \u201CShop in Email\u201D widget. Gozney let the flows do their thing for a month and came back to analyze the results.\"}),/*#__PURE__*/e(\"h2\",{children:\"Results\"}),/*#__PURE__*/e(\"p\",{children:\"Compared to the static emails, the interactive emails did the following:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(3, 7, 18)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Click-through Rate: -20%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Placed Order Rate: +68%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"1px\"},children:/*#__PURE__*/e(\"p\",{children:\"Attributed Revenue: +27%\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"How?\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo was thoughtful in designing an embedded shopping experience that would actually drive revenue and conversions. The design centered around a three-pronged approach focusing on (1) transparency, (2) engagement, and (3) cart size.\"}),/*#__PURE__*/e(\"h4\",{children:\"Transparency\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The #1 reason\"}),\" online purchases are abandoned is unexpected costs. A Zaymo-powered interactive email is uniquely positioned to combat this by connecting the email to live & contextualized information from the store. Zaymo introduced an in-email estimated total that dynamically pulls from current pricing, applied discount codes, and estimated taxes. Because the email does the math, the consumer can't be surprised by pricing in the checkout. Zaymo even prompts the customer to change their cart if a product is out of stock.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Engagement\"}),/*#__PURE__*/t(\"p\",{children:[\"Engaging a user with the email \",/*#__PURE__*/e(\"strong\",{children:\"increases the likelihood of purchase\"}),\". With this fact in mind, Zaymo did everything to mimic a product page experience, displaying several images of the product to swipe between, providing expandable product descriptions, and letting customers change color, size, and fuel type of the ovens. With an interactive discount code field, customers could enter discount codes and watch the price change before their eyes.\"]}),/*#__PURE__*/e(\"h4\",{children:\"Cart size\"}),/*#__PURE__*/e(\"p\",{children:\"Zaymo used in-email product upsells to increase Gozney's cart sizes. Remember, revenue is a product of average cart size and the number of orders placed. Transparency and engagement naturally help with the number of orders placed, but Zaymo used both to recommend related accessories and allow the customer to add items to the cart straight from the email. 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}