{
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  "sources": ["ssg:https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js", "ssg:https://framerusercontent.com/modules/1ID86L1zgi5XppDSVhvz/YfPyNrWp6yr5sqTuua2l/MJzPQzf3Q-0.js", "ssg:https://framerusercontent.com/modules/1ID86L1zgi5XppDSVhvz/YfPyNrWp6yr5sqTuua2l/MJzPQzf3Q.js"],
  "sourcesContent": ["// Generated by Framer (b12dec4)\nimport{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{addFonts,addPropertyControls,ControlType,cx,Image,RichText,useActiveVariantCallback,useLocaleInfo,useVariantState,withCSS}from\"framer\";import{LayoutGroup,motion,MotionConfigContext}from\"framer-motion\";import*as React from\"react\";const cycleOrder=[\"IRESLIcMO\",\"C6ygylADq\",\"DLeVh3boH\",\"sjquDPp7k\"];const variantClassNames={C6ygylADq:\"framer-v-fiayjf\",DLeVh3boH:\"framer-v-10bj618\",IRESLIcMO:\"framer-v-vkhvp7\",sjquDPp7k:\"framer-v-pcu3sl\"};function addPropertyOverrides(overrides,...variants){const nextOverrides={};variants===null||variants===void 0?void 0:variants.forEach(variant=>variant&&Object.assign(nextOverrides,overrides[variant]));return nextOverrides;}const transitions={default:{damping:40,delay:0,mass:1,stiffness:400,type:\"spring\"}};const Transition=({value,children})=>{const config=React.useContext(MotionConfigContext);const transition=value!==null&&value!==void 0?value:config.transition;const contextValue=React.useMemo(()=>({...config,transition}),[JSON.stringify(transition)]);return /*#__PURE__*/ _jsx(MotionConfigContext.Provider,{value:contextValue,children:children});};const humanReadableVariantMap={Closed:\"IRESLIcMO\",Open:\"sjquDPp7k\",Variant:\"DLeVh3boH\"};const getProps=({answer,height,id,question,tap,title,width,...props})=>{var ref,ref1,_variant,ref2,ref3;return{...props,CoChsmq_0:(ref=title!==null&&title!==void 0?title:props.CoChsmq_0)!==null&&ref!==void 0?ref:\"M\\xf3dulo 1\",EViaqv940:tap!==null&&tap!==void 0?tap:props.EViaqv940,T8rQFvSBR:(ref1=answer!==null&&answer!==void 0?answer:props.T8rQFvSBR)!==null&&ref1!==void 0?ref1:\"Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.\",variant:(ref2=(_variant=humanReadableVariantMap[props.variant])!==null&&_variant!==void 0?_variant:props.variant)!==null&&ref2!==void 0?ref2:\"IRESLIcMO\",W88zB8mIG:(ref3=question!==null&&question!==void 0?question:props.W88zB8mIG)!==null&&ref3!==void 0?ref3:\"Framer is a web builder for creative pros. \"};};const createLayoutDependency=(props,variants)=>variants.join(\"-\")+props.layoutDependency;const Component=/*#__PURE__*/ React.forwardRef(function(props,ref){const{activeLocale}=useLocaleInfo();const{style,className,layoutId,variant,W88zB8mIG,T8rQFvSBR,EViaqv940,CoChsmq_0,...restProps}=getProps(props);const{baseVariant,classNames,gestureVariant,setGestureState,setVariant,transition,variants}=useVariantState({cycleOrder,defaultVariant:\"IRESLIcMO\",transitions,variant,variantClassNames});const layoutDependency=createLayoutDependency(props,variants);const{activeVariantCallback,delay}=useActiveVariantCallback(baseVariant);const onTaprmj17m=activeVariantCallback(async(...args)=>{if(EViaqv940){const res=await EViaqv940(...args);if(res===false)return false;}});const onTap1f085fo=activeVariantCallback(async(...args)=>{setVariant(\"sjquDPp7k\");});const onTap1tidfzs=activeVariantCallback(async(...args)=>{setVariant(\"DLeVh3boH\");});const onTap1wicicj=activeVariantCallback(async(...args)=>{setVariant(\"C6ygylADq\");});const onTapctirca=activeVariantCallback(async(...args)=>{setVariant(\"IRESLIcMO\");});const isDisplayed=()=>{if(baseVariant===\"DLeVh3boH\")return true;return false;};const isDisplayed1=()=>{if([\"DLeVh3boH\",\"sjquDPp7k\"].includes(baseVariant))return false;return true;};const isDisplayed2=()=>{if([\"C6ygylADq\",\"sjquDPp7k\"].includes(baseVariant))return true;return false;};const defaultLayoutId=React.useId();return /*#__PURE__*/ _jsx(LayoutGroup,{id:layoutId!==null&&layoutId!==void 0?layoutId:defaultLayoutId,children:/*#__PURE__*/ _jsx(motion.div,{initial:variant,animate:variants,onHoverStart:()=>setGestureState({isHovered:true}),onHoverEnd:()=>setGestureState({isHovered:false}),onTapStart:()=>setGestureState({isPressed:true}),onTap:()=>setGestureState({isPressed:false}),onTapCancel:()=>setGestureState({isPressed:false}),className:cx(\"framer-rd7Ii\",classNames),style:{display:\"contents\"},children:/*#__PURE__*/ _jsx(Transition,{value:transition,children:/*#__PURE__*/ _jsxs(Image,{...restProps,className:cx(\"framer-vkhvp7\",className),\"data-framer-name\":\"Closed\",\"data-highlight\":true,layoutDependency:layoutDependency,layoutId:\"IRESLIcMO\",onTap:onTaprmj17m,ref:ref,style:{backgroundColor:\"var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255))\",borderBottomLeftRadius:40,boxShadow:\"0px 0.6021873017743928px 0.6021873017743928px -1.25px rgba(0, 0, 0, 0.17997), 0px 2.288533303243457px 2.288533303243457px -2.5px rgba(0, 0, 0, 0.15889), 0px 10px 10px -3.75px rgba(0, 0, 0, 0.0625)\",...style},variants:{C6ygylADq:{boxShadow:\"none\"},sjquDPp7k:{boxShadow:\"none\"}},...addPropertyOverrides({C6ygylADq:{\"data-framer-name\":\"Open\"},DLeVh3boH:{\"data-framer-name\":undefined,background:{alt:\"\",fit:\"fill\",intrinsicHeight:3744,intrinsicWidth:5616,pixelHeight:3744,pixelWidth:5616,sizes:\"min(755px, 100vw)\",src:new URL(\"assets/BcUA472FXELi93QalFNZAhOXm8.jpg\",\"https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js\").href,srcSet:`${new URL(\"assets/512/BcUA472FXELi93QalFNZAhOXm8.jpg\",\"https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js\").href} 512w, ${new URL(\"assets/1024/BcUA472FXELi93QalFNZAhOXm8.jpg\",\"https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js\").href} 1024w, ${new URL(\"assets/2048/BcUA472FXELi93QalFNZAhOXm8.jpg\",\"https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js\").href} 2048w, ${new URL(\"assets/4096/BcUA472FXELi93QalFNZAhOXm8.jpg\",\"https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js\").href} 4096w, ${new URL(\"assets/BcUA472FXELi93QalFNZAhOXm8.jpg\",\"https://framerusercontent.com/modules/dd19G88d25bQjU0IvZqn/Dhg00MQo4KBehfoMw02g/MariH544E.js\").href} 5616w`},onTap:onTap1f085fo},sjquDPp7k:{\"data-framer-name\":\"Open\",onTap:onTap1tidfzs}},baseVariant,gestureVariant),children:[/*#__PURE__*/ _jsxs(motion.div,{className:\"framer-lzkmcr\",\"data-framer-name\":\"Question\",\"data-highlight\":true,layoutDependency:layoutDependency,layoutId:\"x4j9F8lyP\",onTap:onTap1wicicj,style:{backgroundColor:\"var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255))\"},variants:{C6ygylADq:{backgroundColor:\"rgba(0, 0, 0, 0)\"},DLeVh3boH:{backgroundColor:\"rgba(0, 0, 0, 0)\"},sjquDPp7k:{backgroundColor:\"rgba(0, 0, 0, 0)\"}},...addPropertyOverrides({C6ygylADq:{onTap:onTapctirca},DLeVh3boH:{onTap:onTap1f085fo},sjquDPp7k:{onTap:onTap1tidfzs}},baseVariant,gestureVariant),children:[isDisplayed()&&/*#__PURE__*/ _jsx(motion.div,{className:\"framer-5pwfys\",\"data-framer-name\":\"Overlay\",layoutDependency:layoutDependency,layoutId:\"Iw5SWSQ4g\",style:{backgroundColor:\"rgba(7, 25, 41, 0.82)\"}}),/*#__PURE__*/ _jsxs(motion.div,{className:\"framer-129b7kz\",\"data-framer-name\":\"Plus\",layoutDependency:layoutDependency,layoutId:\"MeLlPc_JO\",style:{opacity:.3,rotate:0},variants:{C6ygylADq:{rotate:45},sjquDPp7k:{rotate:45}},children:[/*#__PURE__*/ _jsx(motion.div,{className:\"framer-1g8u8ov\",layoutDependency:layoutDependency,layoutId:\"T6ZTzAUTR\",style:{backgroundColor:\"rgb(0, 0, 0)\",borderBottomLeftRadius:10,borderBottomRightRadius:10,borderTopLeftRadius:10,borderTopRightRadius:10},variants:{DLeVh3boH:{backgroundColor:\"var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255))\"}}}),/*#__PURE__*/ _jsx(motion.div,{className:\"framer-1uz7h17\",layoutDependency:layoutDependency,layoutId:\"XItMPGYpk\",style:{backgroundColor:\"rgb(0, 0, 0)\",borderBottomLeftRadius:10,borderBottomRightRadius:10,borderTopLeftRadius:10,borderTopRightRadius:10},variants:{DLeVh3boH:{backgroundColor:\"var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255))\"}}})]}),isDisplayed1()&&/*#__PURE__*/ _jsx(RichText,{__fromCanvasComponent:true,children:/*#__PURE__*/ _jsx(React.Fragment,{children:/*#__PURE__*/ _jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"13px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv)\"}})}),className:\"framer-3hdi5b\",fonts:[\"GF;Poppins-regular\"],layoutDependency:layoutDependency,layoutId:\"DOHGoPiAa\",style:{\"--extracted-r6o4lv\":\"var(--token-b5cbb2b4-9738-44a4-85d1-46169a1e6de1, rgb(81, 110, 119))\",\"--framer-link-text-color\":\"rgb(0, 153, 255)\",\"--framer-link-text-decoration\":\"underline\",\"--framer-paragraph-spacing\":\"0px\"},text:CoChsmq_0,verticalAlignment:\"top\",withExternalLayout:true}),/*#__PURE__*/ _jsx(RichText,{__fromCanvasComponent:true,children:/*#__PURE__*/ _jsx(React.Fragment,{children:/*#__PURE__*/ _jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"13px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv)\"},children:\"M\\xf3dulo 1\"})}),className:\"framer-1fbpmj3\",fonts:[\"GF;Poppins-regular\"],layoutDependency:layoutDependency,layoutId:\"a8pmDZj7n\",style:{\"--extracted-r6o4lv\":\"var(--token-b5cbb2b4-9738-44a4-85d1-46169a1e6de1, rgb(81, 110, 119))\",\"--framer-link-text-color\":\"rgb(0, 153, 255)\",\"--framer-link-text-decoration\":\"underline\",\"--framer-paragraph-spacing\":\"0px\"},text:CoChsmq_0,variants:{DLeVh3boH:{\"--extracted-r6o4lv\":\"var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255))\"}},verticalAlignment:\"top\",withExternalLayout:true}),/*#__PURE__*/ _jsx(RichText,{__fromCanvasComponent:true,children:/*#__PURE__*/ _jsx(React.Fragment,{children:/*#__PURE__*/ _jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv)\"},children:\"Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.\"})}),className:\"framer-13at4xq\",fonts:[\"GF;Poppins-regular\"],layoutDependency:layoutDependency,layoutId:\"AnnwAPkeH\",style:{\"--extracted-r6o4lv\":\"var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64))\",\"--framer-link-text-color\":\"rgb(0, 153, 255)\",\"--framer-link-text-decoration\":\"underline\",\"--framer-paragraph-spacing\":\"0px\"},text:W88zB8mIG,variants:{DLeVh3boH:{\"--extracted-r6o4lv\":\"var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255))\"}},verticalAlignment:\"top\",withExternalLayout:true,...addPropertyOverrides({DLeVh3boH:{children:/*#__PURE__*/ _jsx(React.Fragment,{children:/*#__PURE__*/ _jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv)\"},children:\"Framer is a web builder for creative pros. \"})})}},baseVariant,gestureVariant)})]}),isDisplayed2()&&/*#__PURE__*/ _jsx(motion.div,{className:\"framer-1lw32d4\",\"data-framer-name\":\"Answer\",layoutDependency:layoutDependency,layoutId:\"BO9mM7Lkk\",style:{opacity:0},variants:{C6ygylADq:{opacity:1},sjquDPp7k:{opacity:1}},children:/*#__PURE__*/ _jsx(RichText,{__fromCanvasComponent:true,children:/*#__PURE__*/ _jsx(React.Fragment,{children:/*#__PURE__*/ _jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", sans-serif',\"--framer-font-size\":\"14px\",\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv)\"},children:\"Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.\"})}),className:\"framer-36izzd\",fonts:[\"GF;Poppins-300\"],layoutDependency:layoutDependency,layoutId:\"vQ8AFuWww\",style:{\"--extracted-r6o4lv\":\"var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64))\",\"--framer-paragraph-spacing\":\"0px\",opacity:.6},text:T8rQFvSBR,variants:{C6ygylADq:{opacity:1},sjquDPp7k:{opacity:1}},verticalAlignment:\"top\",withExternalLayout:true})})]})})})});});const css=['.framer-rd7Ii [data-border=\"true\"]::after { content: \"\"; border-width: var(--border-top-width, 0) var(--border-right-width, 0) var(--border-bottom-width, 0) var(--border-left-width, 0); border-color: var(--border-color, none); border-style: var(--border-style, none); width: 100%; height: 100%; position: absolute; box-sizing: border-box; left: 0; top: 0; border-radius: inherit; pointer-events: none; }',\"@supports (aspect-ratio: 1) { body { --framer-aspect-ratio-supported: auto; } }\",\".framer-rd7Ii .framer-c5ofi4 { display: block; }\",\".framer-rd7Ii .framer-vkhvp7 { align-content: flex-start; align-items: flex-start; cursor: pointer; display: flex; flex-direction: column; flex-wrap: nowrap; gap: 0px; height: min-content; justify-content: flex-start; overflow: hidden; padding: 0px 40px 0px 20px; position: relative; width: 755px; will-change: var(--framer-will-change-override, transform); }\",\".framer-rd7Ii .framer-lzkmcr { -webkit-user-select: none; align-content: flex-start; align-items: flex-start; cursor: pointer; display: flex; flex: none; flex-direction: column; flex-wrap: nowrap; gap: 0px; height: min-content; justify-content: center; overflow: visible; padding: 20px 40px 20px 20px; position: relative; user-select: none; width: 100%; }\",\".framer-rd7Ii .framer-5pwfys { bottom: 0px; flex: none; left: -20px; overflow: hidden; position: absolute; right: -40px; top: 0px; }\",\".framer-rd7Ii .framer-129b7kz { flex: none; height: 24px; left: calc(91.52317880794703% - 24px / 2); overflow: hidden; position: absolute; top: calc(50.29940119760481% - 24px / 2); width: 24px; z-index: 1; }\",\".framer-rd7Ii .framer-1g8u8ov { flex: none; height: 3px; left: -4px; overflow: visible; position: absolute; right: -4px; top: calc(50.00000000000002% - 3px / 2); }\",\".framer-rd7Ii .framer-1uz7h17 { bottom: -4px; flex: none; left: calc(50.00000000000002% - 3px / 2); overflow: visible; position: absolute; top: -4px; width: 3px; }\",\".framer-rd7Ii .framer-3hdi5b { flex: none; height: auto; position: relative; white-space: pre-wrap; width: 100%; word-break: break-word; word-wrap: break-word; }\",\".framer-rd7Ii .framer-1fbpmj3 { flex: none; height: auto; position: relative; white-space: pre-wrap; width: 85%; word-break: break-word; word-wrap: break-word; }\",\".framer-rd7Ii .framer-13at4xq { flex: none; height: auto; position: relative; white-space: pre-wrap; width: 87%; word-break: break-word; word-wrap: break-word; }\",\".framer-rd7Ii .framer-1lw32d4 { align-content: flex-start; align-items: flex-start; display: flex; flex: none; flex-direction: column; flex-wrap: nowrap; gap: 10px; height: min-content; justify-content: flex-start; overflow: visible; padding: 0px 20px 40px 40px; position: relative; width: 100%; }\",\".framer-rd7Ii .framer-36izzd { -webkit-user-select: none; flex: none; height: auto; position: relative; user-select: none; white-space: pre-wrap; width: 100%; word-break: break-word; word-wrap: break-word; }\",\"@supports (background: -webkit-named-image(i)) and (not (font-palette:dark)) { .framer-rd7Ii .framer-vkhvp7, .framer-rd7Ii .framer-lzkmcr, .framer-rd7Ii .framer-1lw32d4 { gap: 0px; } .framer-rd7Ii .framer-vkhvp7 > *, .framer-rd7Ii .framer-lzkmcr > * { margin: 0px; margin-bottom: calc(0px / 2); margin-top: calc(0px / 2); } .framer-rd7Ii .framer-vkhvp7 > :first-child, .framer-rd7Ii .framer-lzkmcr > :first-child, .framer-rd7Ii .framer-1lw32d4 > :first-child { margin-top: 0px; } .framer-rd7Ii .framer-vkhvp7 > :last-child, .framer-rd7Ii .framer-lzkmcr > :last-child, .framer-rd7Ii .framer-1lw32d4 > :last-child { margin-bottom: 0px; } .framer-rd7Ii .framer-1lw32d4 > * { margin: 0px; margin-bottom: calc(10px / 2); margin-top: calc(10px / 2); } }\",\".framer-rd7Ii.framer-v-fiayjf .framer-vkhvp7, .framer-rd7Ii.framer-v-pcu3sl .framer-vkhvp7 { padding: 0px 40px 20px 20px; }\",\".framer-rd7Ii.framer-v-fiayjf .framer-129b7kz, .framer-rd7Ii.framer-v-pcu3sl .framer-129b7kz { left: calc(95.0993377483444% - 24px / 2); top: calc(56.626506024096415% - 24px / 2); }\",\".framer-rd7Ii.framer-v-10bj618 .framer-5pwfys { order: 0; }\",\".framer-rd7Ii.framer-v-10bj618 .framer-129b7kz { order: 4; }\",\".framer-rd7Ii.framer-v-10bj618 .framer-1fbpmj3 { order: 2; }\",\".framer-rd7Ii.framer-v-10bj618 .framer-13at4xq { order: 3; }\"];/**\n * This is a generated Framer component.\n * @framerIntrinsicHeight 83\n * @framerIntrinsicWidth 755\n * @framerCanvasComponentVariantDetails {\"propertyName\":\"variant\",\"data\":{\"default\":{\"layout\":[\"fixed\",\"auto\"]},\"C6ygylADq\":{\"layout\":[\"fixed\",\"auto\"]},\"DLeVh3boH\":{\"layout\":[\"fixed\",\"auto\"]},\"sjquDPp7k\":{\"layout\":[\"fixed\",\"auto\"]}}}\n * @framerVariables {\"W88zB8mIG\":\"question\",\"T8rQFvSBR\":\"answer\",\"EViaqv940\":\"tap\",\"CoChsmq_0\":\"title\"}\n * @framerImmutableVariables false\n */ const FramerMariH544E=withCSS(Component,css,\"framer-rd7Ii\");export default FramerMariH544E;FramerMariH544E.displayName=\"Moludo syllabus\";FramerMariH544E.defaultProps={height:83,width:755};addPropertyControls(FramerMariH544E,{variant:{options:[\"IRESLIcMO\",\"C6ygylADq\",\"DLeVh3boH\",\"sjquDPp7k\"],optionTitles:[\"Closed\",\"Open\",\"Variant\",\"Open\"],title:\"Variant\",type:ControlType.Enum},W88zB8mIG:{defaultValue:\"Framer is a web builder for creative pros. \",displayTextArea:true,title:\"Question\",type:ControlType.String},T8rQFvSBR:{defaultValue:\"Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.\",displayTextArea:true,title:\"Answer\",type:ControlType.String},EViaqv940:{title:\"Tap\",type:ControlType.EventHandler},CoChsmq_0:{defaultValue:\"M\\xf3dulo 1\",displayTextArea:true,placeholder:\"\",title:\"Title\",type:ControlType.String}});addFonts(FramerMariH544E,[{family:\"Poppins\",moduleAsset:{localModuleIdentifier:\"local-module:canvasComponent/MariH544E:default\",url:\"https://fonts.gstatic.com/s/poppins/v20/pxiEyp8kv8JHgFVrFJDUc1NECPY.ttf\"},style:\"normal\",url:\"https://fonts.gstatic.com/s/poppins/v20/pxiEyp8kv8JHgFVrFJDUc1NECPY.ttf\",weight:\"400\"},{family:\"Poppins\",moduleAsset:{localModuleIdentifier:\"local-module:canvasComponent/MariH544E:default\",url:\"https://fonts.gstatic.com/s/poppins/v20/pxiByp8kv8JHgFVrLDz8V1tvFP-KUEg.ttf\"},style:\"normal\",url:\"https://fonts.gstatic.com/s/poppins/v20/pxiByp8kv8JHgFVrLDz8V1tvFP-KUEg.ttf\",weight:\"300\"}]);\nexport const __FramerMetadata__ = {\"exports\":{\"default\":{\"type\":\"reactComponent\",\"name\":\"FramerMariH544E\",\"slots\":[],\"annotations\":{\"framerVariables\":\"{\\\"W88zB8mIG\\\":\\\"question\\\",\\\"T8rQFvSBR\\\":\\\"answer\\\",\\\"EViaqv940\\\":\\\"tap\\\",\\\"CoChsmq_0\\\":\\\"title\\\"}\",\"framerIntrinsicHeight\":\"83\",\"framerImmutableVariables\":\"false\",\"framerContractVersion\":\"1\",\"framerIntrinsicWidth\":\"755\",\"framerCanvasComponentVariantDetails\":\"{\\\"propertyName\\\":\\\"variant\\\",\\\"data\\\":{\\\"default\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"C6ygylADq\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"DLeVh3boH\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"sjquDPp7k\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]}}}\"}},\"Props\":{\"type\":\"tsType\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./MariH544E.map", "import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import{motion as o}from\"framer-motion\";import*as a from\"react\";export const v0=\"Innovation in Business Models\";export const v1=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze firsthand real success stories, with the aim of enabling you to describe, analyze, and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n \\n\\n1.2 Platforms:\\nPlatforms are revolutionizing all sectors and the way in which a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, with the aim of ensuring that you understand the differences with linear models, the keys for why they are more valuable, and the main implications in management.\\n\\n \\n\\n1.3 Growth drivers\\nTo understand and manage growth in digital environments, it is necessary to have a good understanding of the motor levers and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and targeting\\nEveryone says they understand their customers, but the reality is that 99% of them don't. And that's what puts you at another level.\\n\\n1.5 Value proposition\\nHaving a winning value proposition is like driving a 700-horsepower Ferrari. The rest stay behind.\\n\\n \\n\\n1.6 The Blue Ocean Strategy\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and practically helps us create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you are able to create a blue ocean, your life will change forever...\";export const v2=\"Module 1\";export const v3=\"Innovation in Business Models\";export const v4=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze firsthand real success stories, with the aim of enabling you to describe, analyze, and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n \\n\\n1.2 Platforms:\\nPlatforms are revolutionizing all sectors and the way in which a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, with the aim of ensuring that you understand the differences with linear models, the keys for why they are more valuable, and the main implications in management.\\n\\n \\n\\n1.3 Growth drivers\\nTo understand and manage growth in digital environments, it is necessary to have a good understanding of the motor levers and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and targeting\\nEveryone says they understand their customers, but the reality is that 99% of them don't. And that's what puts you at another level.\\n\\n1.5 Value proposition\\nHaving a winning value proposition is like driving a 700-horsepower Ferrari. The rest stay behind.\\n\\n \\n\\n1.6 The Blue Ocean Strategy\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and practically helps us create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you are able to create a blue ocean, your life will change forever...\";export const v5=\"Module 1\";export const v6=\"Innovation in Business Models\";export const v7=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze firsthand real success stories, with the aim of enabling you to describe, analyze, and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n \\n\\n1.2 Platforms:\\nPlatforms are revolutionizing all sectors and the way in which a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, with the aim of ensuring that you understand the differences with linear models, the keys for why they are more valuable, and the main implications in management.\\n\\n \\n\\n1.3 Growth drivers\\nTo understand and manage growth in digital environments, it is necessary to have a good understanding of the motor levers and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and targeting\\nEveryone says they understand their customers, but the reality is that 99% of them don't. And that's what puts you at another level.\\n\\n1.5 Value proposition\\nHaving a winning value proposition is like driving a 700-horsepower Ferrari. The rest stay behind.\\n\\n \\n\\n1.6 The Blue Ocean Strategy\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and practically helps us create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you are able to create a blue ocean, your life will change forever...\";export const v8=\"Module 1\";export const v9=\"Innovation in Business Models\";export const v10=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze firsthand real success stories, with the aim of enabling you to describe, analyze, and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n \\n\\n1.2 Platforms:\\nPlatforms are revolutionizing all sectors and the way in which a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, with the aim of ensuring that you understand the differences with linear models, the keys for why they are more valuable, and the main implications in management.\\n\\n \\n\\n1.3 Growth drivers\\nTo understand and manage growth in digital environments, it is necessary to have a good understanding of the motor levers and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and targeting\\nEveryone says they understand their customers, but the reality is that 99% of them don't. And that's what puts you at another level.\\n\\n1.5 Value proposition\\nHaving a winning value proposition is like driving a 700-horsepower Ferrari. The rest stay behind.\\n\\n \\n\\n1.6 The Blue Ocean Strategy\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and practically helps us create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you are able to create a blue ocean, your life will change forever...\";export const v11=\"Module 1\";export const v12=\"Innovation in Business Models\";export const v13=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze firsthand real success stories, with the aim of enabling you to describe, analyze, and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n \\n\\n1.2 Platforms:\\nPlatforms are revolutionizing all sectors and the way in which a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, with the aim of ensuring that you understand the differences with linear models, the keys for why they are more valuable, and the main implications in management.\\n\\n \\n\\n1.3 Growth drivers\\nTo understand and manage growth in digital environments, it is necessary to have a good understanding of the motor levers and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and targeting\\nEveryone says they understand their customers, but the reality is that 99% of them don't. And that's what puts you at another level.\\n\\n1.5 Value proposition\\nHaving a winning value proposition is like driving a 700-horsepower Ferrari. The rest stay behind.\\n\\n \\n\\n1.6 The Blue Ocean Strategy\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and practically helps us create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you are able to create a blue ocean, your life will change forever...\";export const v14=\"Module 1\";export const v15=\"Innovation in Business Models\";export const v16=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\";export const v17=\"Module 1\";export const v18=\"Business & Marketing Fundamentals\";export const v19=\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v20=\"Module 1\";export const v21=\"Lead the sales process\\n\";export const v22=\"It is essential to lead the client throughout the sales process to shorten times and increase conversion. And everything starts by creating a clear, simple process that you have to follow step by step until the closing.\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\";export const v23=\"Module 1\";export const v24=\"Innovation in Business Models\";export const v25=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\";export const v26=\"Module 1\";export const v27=\"Innovation in Business Models\";export const v28=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\";export const v29=\"Module 1\";export const v30=\"Innovation in Business Models\";export const v31=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\";export const v32=\"Module 1\";export const v33=\"Innovation in Business Models\";export const v34=\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\";export const v35=\"Module 1\";export const v36=\"Lean Startup\";export const v37=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v38=\"Module 2\";export const v39=\"Lean Startup\";export const v40=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v41=\"Module 2\";export const v42=\"Lean Startup\";export const v43=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v44=\"Module 2\";export const v45=\"Lean Startup\";export const v46=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v47=\"Module 2\";export const v48=\"Lean Startup\";export const v49=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v50=\"Module 2\";export const v51=\"Lean Startup\";export const v52=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v53=\"Module 2\";export const v54=\"360\\xba Marketing\";export const v55=\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\";export const v56=\"Module 2\";export const v57=\"Targeting & Qualification\\n\";export const v58=\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and your ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n- Your funnel: phases\\n- Your funnel: conversions\\n- Forecast: \u201Cfilling in the pipeline\u201D\\n- Pipeline Coverage Ratio\";export const v59=\"Module 2\";export const v60=\"Lean Startup\";export const v61=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v62=\"Module 2\";export const v63=\"Lean Startup\";export const v64=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v65=\"Module 2\";export const v66=\"Lean Startup\";export const v67=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v68=\"Module 2\";export const v69=\"Lean Startup\";export const v70=\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\";export const v71=\"Module 2\";export const v72=\"Fundamentals & Strategy\";export const v73=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but depend on external factors related to the market, competition, and the environment. Therefore, it is important to understand the basics of market operation, competition, life cycle, etc.\\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche) will help us understand the competitive dynamics in any sector. In addition, it will provide us with the necessary knowledge base to make decisions.\\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each one.\\n\\n3.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v74=\"Module 3\";export const v75=\"Fundamentals & Strategy\";export const v76=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but depend on external factors related to the market, competition, and the environment. Therefore, it is important to understand the basics of market operation, competition, life cycle, etc.\\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche) will help us understand the competitive dynamics in any sector. In addition, it will provide us with the necessary knowledge base to make decisions.\\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each one.\\n\\n3.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v77=\"Module 3\";export const v78=\"Fundamentals & Strategy\";export const v79=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but depend on external factors related to the market, competition, and the environment. Therefore, it is important to understand the basics of market operation, competition, life cycle, etc.\\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche) will help us understand the competitive dynamics in any sector. In addition, it will provide us with the necessary knowledge base to make decisions.\\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each one.\\n\\n3.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v80=\"Module 3\";export const v81=\"Fundamentals & Strategy\";export const v82=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but depend on external factors related to the market, competition, and the environment. Therefore, it is important to understand the basics of market operation, competition, life cycle, etc.\\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche) will help us understand the competitive dynamics in any sector. In addition, it will provide us with the necessary knowledge base to make decisions.\\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each one.\\n\\n3.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v83=\"Module 3\";export const v84=\"Fundamentals & Strategy\";export const v85=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but depend on external factors related to the market, competition, and the environment. Therefore, it is important to understand the basics of market operation, competition, life cycle, etc.\\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche) will help us understand the competitive dynamics in any sector. In addition, it will provide us with the necessary knowledge base to make decisions.\\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each one.\\n\\n3.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v86=\"Module 3\";export const v87=\"Fundamentals & Strategy\";export const v88=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\";export const v89=\"Module 3\";export const v90=\"Practical Specializations\";export const v91=\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\";export const v92=\"Module 3\";export const v93=\"Prospecting\";export const v94=\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\";export const v95=\"Module 3\";export const v96=\"Fundamentals & Strategy\";export const v97=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\";export const v98=\"Module 3\";export const v99=\"Fundamentals & Strategy\";export const v100=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\";export const v101=\"Module 3\";export const v102=\"Fundamentals & Strategy\";export const v103=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\";export const v104=\"Module 3\";export const v105=\"Fundamentals & Strategy\";export const v106=\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\";export const v107=\"Module 3\";export const v108=\"360\\xba Digital Marketing Strategies\";export const v109=\"4.1 Key Metrics\\nEveryone knows the main metrics of digital marketing, but we have to go a little further: When are they important and when are they not? In which phases does it make more sense to apply certain metrics or others? How do these data evolve over time?\\n\\n4.2 Strategic Vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each of them.\\n\\n4.3 Attraction and Branding Strategies\\nYou must know all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally, optimize the process to multiply any company's ROI.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, analytics, optimization, key metrics, channel mix, strategies, and investment...\\n\\n4.4 Lead Nurturing Strategies\\nLearn to define all touchpoints and messages to convert leads into customers, as well as to implement the necessary automation tools.\\n\\nMarketing automation, email flow, customer journey, lead qualification, lead scoring...\\n\\n4.5 Lead Generation Strategies\\nThere are a series of strategies you must know to optimize lead generation.\\n\\nLead Magnets, tools to create Landing pages, landing page optimization, forms, micro-conversions...\\n\\n4.6 Conversion Strategies\\nWhen one obsesses with the capture of traffic but the most important thing is conversion. That's why you must be able to define, implement, measure and constantly optimize conversion strategies.\\n\\nMacro and micro-conversions, CRO, user testing, omni-channel, remarketing, types of funnels...\\n\\n\\n4.7 Loyalty and Retention Strategies\\nLoyalty and retention mainly depend on the Customer's experience.\\n\\nCustomer journey, organic social networks, retargeting, email marketing, Customer Experience, Churn Rate, ARPU...\\n\\n\\n4.8 Referral and Viralization Strategies\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referrals and viralization. This not only helps grow the business but also increases profitability.\\n\\nCoefficient of viralization, Net Promoter Score, tools to encourage the Referral, touchpoints that you can take advantage of...\";export const v110=\"Module 4\";export const v111=\"360\\xba Digital Marketing Strategies\";export const v112=\"4.1 Key Metrics\\nEveryone knows the main metrics of digital marketing, but we have to go a little further: When are they important and when are they not? In which phases does it make more sense to apply certain metrics or others? How do these data evolve over time?\\n\\n4.2 Strategic Vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each of them.\\n\\n4.3 Attraction and Branding Strategies\\nYou must know all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally, optimize the process to multiply any company's ROI.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, analytics, optimization, key metrics, channel mix, strategies, and investment...\\n\\n4.4 Lead Nurturing Strategies\\nLearn to define all touchpoints and messages to convert leads into customers, as well as to implement the necessary automation tools.\\n\\nMarketing automation, email flow, customer journey, lead qualification, lead scoring...\\n\\n4.5 Lead Generation Strategies\\nThere are a series of strategies you must know to optimize lead generation.\\n\\nLead Magnets, tools to create Landing pages, landing page optimization, forms, micro-conversions...\\n\\n4.6 Conversion Strategies\\nWhen one obsesses with the capture of traffic but the most important thing is conversion. That's why you must be able to define, implement, measure and constantly optimize conversion strategies.\\n\\nMacro and micro-conversions, CRO, user testing, omni-channel, remarketing, types of funnels...\\n\\n\\n4.7 Loyalty and Retention Strategies\\nLoyalty and retention mainly depend on the Customer's experience.\\n\\nCustomer journey, organic social networks, retargeting, email marketing, Customer Experience, Churn Rate, ARPU...\\n\\n\\n4.8 Referral and Viralization Strategies\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referrals and viralization. This not only helps grow the business but also increases profitability.\\n\\nCoefficient of viralization, Net Promoter Score, tools to encourage the Referral, touchpoints that you can take advantage of...\";export const v113=\"Module 4\";export const v114=\"360\\xba Digital Marketing Strategies\";export const v115=\"4.1 Key Metrics\\nEveryone knows the main metrics of digital marketing, but we have to go a little further: When are they important and when are they not? In which phases does it make more sense to apply certain metrics or others? How do these data evolve over time?\\n\\n4.2 Strategic Vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each of them.\\n\\n4.3 Attraction and Branding Strategies\\nYou must know all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally, optimize the process to multiply any company's ROI.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, analytics, optimization, key metrics, channel mix, strategies, and investment...\\n\\n4.4 Lead Nurturing Strategies\\nLearn to define all touchpoints and messages to convert leads into customers, as well as to implement the necessary automation tools.\\n\\nMarketing automation, email flow, customer journey, lead qualification, lead scoring...\\n\\n4.5 Lead Generation Strategies\\nThere are a series of strategies you must know to optimize lead generation.\\n\\nLead Magnets, tools to create Landing pages, landing page optimization, forms, micro-conversions...\\n\\n4.6 Conversion Strategies\\nWhen one obsesses with the capture of traffic but the most important thing is conversion. That's why you must be able to define, implement, measure and constantly optimize conversion strategies.\\n\\nMacro and micro-conversions, CRO, user testing, omni-channel, remarketing, types of funnels...\\n\\n\\n4.7 Loyalty and Retention Strategies\\nLoyalty and retention mainly depend on the Customer's experience.\\n\\nCustomer journey, organic social networks, retargeting, email marketing, Customer Experience, Churn Rate, ARPU...\\n\\n\\n4.8 Referral and Viralization Strategies\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referrals and viralization. This not only helps grow the business but also increases profitability.\\n\\nCoefficient of viralization, Net Promoter Score, tools to encourage the Referral, touchpoints that you can take advantage of...\";export const v116=\"Module 4\";export const v117=\"360\\xba Digital Marketing Strategies\";export const v118=\"4.1 Key Metrics\\nEveryone knows the main metrics of digital marketing, but we have to go a little further: When are they important and when are they not? In which phases does it make more sense to apply certain metrics or others? How do these data evolve over time?\\n\\n4.2 Strategic Vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each of them.\\n\\n4.3 Attraction and Branding Strategies\\nYou must know all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally, optimize the process to multiply any company's ROI.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, analytics, optimization, key metrics, channel mix, strategies, and investment...\\n\\n4.4 Lead Nurturing Strategies\\nLearn to define all touchpoints and messages to convert leads into customers, as well as to implement the necessary automation tools.\\n\\nMarketing automation, email flow, customer journey, lead qualification, lead scoring...\\n\\n4.5 Lead Generation Strategies\\nThere are a series of strategies you must know to optimize lead generation.\\n\\nLead Magnets, tools to create Landing pages, landing page optimization, forms, micro-conversions...\\n\\n4.6 Conversion Strategies\\nWhen one obsesses with the capture of traffic but the most important thing is conversion. That's why you must be able to define, implement, measure and constantly optimize conversion strategies.\\n\\nMacro and micro-conversions, CRO, user testing, omni-channel, remarketing, types of funnels...\\n\\n\\n4.7 Loyalty and Retention Strategies\\nLoyalty and retention mainly depend on the Customer's experience.\\n\\nCustomer journey, organic social networks, retargeting, email marketing, Customer Experience, Churn Rate, ARPU...\\n\\n\\n4.8 Referral and Viralization Strategies\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referrals and viralization. This not only helps grow the business but also increases profitability.\\n\\nCoefficient of viralization, Net Promoter Score, tools to encourage the Referral, touchpoints that you can take advantage of...\";export const v119=\"Module 4\";export const v120=\"360\\xba Digital Marketing Strategies\";export const v121=\"4.1 Key Metrics\\nEveryone knows the main metrics of digital marketing, but we have to go a little further: When are they important and when are they not? In which phases does it make more sense to apply certain metrics or others? How do these data evolve over time?\\n\\n4.2 Strategic Vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each of them.\\n\\n4.3 Attraction and Branding Strategies\\nYou must know all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally, optimize the process to multiply any company's ROI.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, analytics, optimization, key metrics, channel mix, strategies, and investment...\\n\\n4.4 Lead Nurturing Strategies\\nLearn to define all touchpoints and messages to convert leads into customers, as well as to implement the necessary automation tools.\\n\\nMarketing automation, email flow, customer journey, lead qualification, lead scoring...\\n\\n4.5 Lead Generation Strategies\\nThere are a series of strategies you must know to optimize lead generation.\\n\\nLead Magnets, tools to create Landing pages, landing page optimization, forms, micro-conversions...\\n\\n4.6 Conversion Strategies\\nWhen one obsesses with the capture of traffic but the most important thing is conversion. That's why you must be able to define, implement, measure and constantly optimize conversion strategies.\\n\\nMacro and micro-conversions, CRO, user testing, omni-channel, remarketing, types of funnels...\\n\\n\\n4.7 Loyalty and Retention Strategies\\nLoyalty and retention mainly depend on the Customer's experience.\\n\\nCustomer journey, organic social networks, retargeting, email marketing, Customer Experience, Churn Rate, ARPU...\\n\\n\\n4.8 Referral and Viralization Strategies\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referrals and viralization. This not only helps grow the business but also increases profitability.\\n\\nCoefficient of viralization, Net Promoter Score, tools to encourage the Referral, touchpoints that you can take advantage of...\";export const v122=\"Module 4\";export const v123=\"Marketing\";export const v124=\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v125=\"Module 4\";export const v126=\"Creating Connection: Authority and Credibility\";export const v127=\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\";export const v128=\"Module 4\";export const v129=\"Marketing\";export const v130=\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v131=\"Module 4\";export const v132=\"Marketing\";export const v133=\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v134=\"Module 4\";export const v135=\"Marketing\";export const v136=\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v137=\"Module 4\";export const v138=\"Marketing\";export const v139=\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v140=\"Module 4\";export const v141=\"Entrepreneurship\";export const v142=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v143=\"Module 5\";export const v144=\"Entrepreneurship\";export const v145=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v146=\"Module 5\";export const v147=\"Entrepreneurship\";export const v148=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v149=\"Module 5\";export const v150=\"Entrepreneurship\";export const v151=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v152=\"Module 5\";export const v153=\"Entrepreneurship\";export const v154=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v155=\"Module 5\";export const v156=\"Entrepreneurship\";export const v157=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v158=\"Module 5\";export const v159=\"Building an emotional connection: Empathy\";export const v160=\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\";export const v161=\"Module 5\";export const v162=\"Entrepreneurship\";export const v163=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v164=\"Module 5\";export const v165=\"Entrepreneurship\";export const v166=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v167=\"Module 5\";export const v168=\"Entrepreneurship\";export const v169=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v170=\"Module 5\";export const v171=\"Entrepreneurship\";export const v172=\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \";export const v173=\"Module 5\";export const v174=\"Entrepreneurship\";export const v175=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire knowledge and the most revolutionary methodologies such as OKRs, which allow you to create excellent organizations.\\n\\n \\n\\n6.2 Human Capital Management\\nIt is necessary to consider that a large majority of professionals, regardless of their profession, face people management at some point. And when you have knowledge, it is much easier.\\n\\n \\n\\n6.3 Agile Project Management\\nEvery day we face increasingly uncertain environments in which traditional management practices are detrimental. Therefore, you must know agile methodologies such as Scrum that have revolutionized project management worldwide.\";export const v176=\"Module 6\";export const v177=\"Entrepreneurship\";export const v178=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire knowledge and the most revolutionary methodologies such as OKRs, which allow you to create excellent organizations.\\n\\n \\n\\n6.2 Human Capital Management\\nIt is necessary to consider that a large majority of professionals, regardless of their profession, face people management at some point. And when you have knowledge, it is much easier.\\n\\n \\n\\n6.3 Agile Project Management\\nEvery day we face increasingly uncertain environments in which traditional management practices are detrimental. Therefore, you must know agile methodologies such as Scrum that have revolutionized project management worldwide.\";export const v179=\"Module 6\";export const v180=\"Entrepreneurship\";export const v181=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire knowledge and the most revolutionary methodologies such as OKRs, which allow you to create excellent organizations.\\n\\n \\n\\n6.2 Human Capital Management\\nIt is necessary to consider that a large majority of professionals, regardless of their profession, face people management at some point. And when you have knowledge, it is much easier.\\n\\n \\n\\n6.3 Agile Project Management\\nEvery day we face increasingly uncertain environments in which traditional management practices are detrimental. Therefore, you must know agile methodologies such as Scrum that have revolutionized project management worldwide.\";export const v182=\"Module 6\";export const v183=\"Entrepreneurship\";export const v184=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire knowledge and the most revolutionary methodologies such as OKRs, which allow you to create excellent organizations.\\n\\n \\n\\n6.2 Human Capital Management\\nIt is necessary to consider that a large majority of professionals, regardless of their profession, face people management at some point. And when you have knowledge, it is much easier.\\n\\n \\n\\n6.3 Agile Project Management\\nEvery day we face increasingly uncertain environments in which traditional management practices are detrimental. Therefore, you must know agile methodologies such as Scrum that have revolutionized project management worldwide.\";export const v185=\"Module 6\";export const v186=\"Entrepreneurship\";export const v187=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire knowledge and the most revolutionary methodologies such as OKRs, which allow you to create excellent organizations.\\n\\n \\n\\n6.2 Human Capital Management\\nIt is necessary to consider that a large majority of professionals, regardless of their profession, face people management at some point. And when you have knowledge, it is much easier.\\n\\n \\n\\n6.3 Agile Project Management\\nEvery day we face increasingly uncertain environments in which traditional management practices are detrimental. Therefore, you must know agile methodologies such as Scrum that have revolutionized project management worldwide.\";export const v188=\"Module 6\";export const v189=\"Leadership\";export const v190=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\";export const v191=\"Module 6\";export const v192=\"Generating the need\";export const v193=\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\";export const v194=\"Module 6\";export const v195=\"Leadership\";export const v196=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\";export const v197=\"Module 6\";export const v198=\"Leadership\";export const v199=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\";export const v200=\"Module 6\";export const v201=\"Leadership\";export const v202=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\";export const v203=\"Module 6\";export const v204=\"Leadership\";export const v205=\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\";export const v206=\"Module 6\";export const v207=\"Accounting and Finance\";export const v208=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of \u200B\u200Bknowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n7.2 Financial statement analysis\\nLearn to perform basic analysis from the Financial Statements, with the aim of being able to understand the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and that help managers, banks, analysts and investors to make decisions.\\n\\n7.3 Investment and company valuation\\nLearn both basic concepts such as updating and discounting, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\";export const v209=\"Module 7\";export const v210=\"Accounting and Finance\";export const v211=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of \u200B\u200Bknowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n7.2 Financial statement analysis\\nLearn to perform basic analysis from the Financial Statements, with the aim of being able to understand the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and that help managers, banks, analysts and investors to make decisions.\\n\\n7.3 Investment and company valuation\\nLearn both basic concepts such as updating and discounting, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\";export const v212=\"Module 7\";export const v213=\"Accounting and Finance\";export const v214=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of \u200B\u200Bknowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n7.2 Financial statement analysis\\nLearn to perform basic analysis from the Financial Statements, with the aim of being able to understand the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and that help managers, banks, analysts and investors to make decisions.\\n\\n7.3 Investment and company valuation\\nLearn both basic concepts such as updating and discounting, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\";export const v215=\"Module 7\";export const v216=\"Accounting and Finance\";export const v217=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of \u200B\u200Bknowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n7.2 Financial statement analysis\\nLearn to perform basic analysis from the Financial Statements, with the aim of being able to understand the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and that help managers, banks, analysts and investors to make decisions.\\n\\n7.3 Investment and company valuation\\nLearn both basic concepts such as updating and discounting, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\";export const v218=\"Module 7\";export const v219=\"Accounting and Finance\";export const v220=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of \u200B\u200Bknowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n7.2 Financial statement analysis\\nLearn to perform basic analysis from the Financial Statements, with the aim of being able to understand the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and that help managers, banks, analysts and investors to make decisions.\\n\\n7.3 Investment and company valuation\\nLearn both basic concepts such as updating and discounting, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\";export const v221=\"Module 7\";export const v222=\"Accounting and Finance\";export const v223=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v224=\"Module 7\";export const v225=\"Understanding your value proposition\";export const v226=\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\";export const v227=\"Module 7\";export const v228=\"Accounting and Finance\";export const v229=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v230=\"Module 7\";export const v231=\"Accounting and Finance\";export const v232=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v233=\"Module 7\";export const v234=\"Accounting and Finance\";export const v235=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v236=\"Module 7\";export const v237=\"Accounting and Finance\";export const v238=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v239=\"Module 7\";export const v240=\"Accounting and Finance\";export const v241=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v242=\"Module 7\";export const v243=\"Accounting and Finance\";export const v244=\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\";export const v245=\"Module 7\";export const v246=\"Pitching\";export const v247=\"A really good sales pitch can make the difference between billing millions of euros more. In this module, we will cover the best techniques to create the best pitch possible: \\n\\n- Elevator pitch\\n- Create a story with Storybrand\\n- The \";export const v248=\"Module 8\";export const v249=\"Pitching\";export const v250=\"A really good sales pitch can make the difference between billing millions of euros more. In this module, we will cover the best techniques to create the best pitch possible: \\n\\n- Elevator pitch\\n- Create a story with Storybrand\\n- The \";export const v251=\"Module 8\";export const v252=\"Handling Objections\";export const v253=\"An excellent salesperson is a 'master' in handling potential clients' objections. In this module, we will teach you the keys to achieve it.\\n\\n-Understand where objections come from\\n-Don't fight against objections (judo technique)\\n-Prepare to manage them (with this framework)\\n-Distractions and false clues\";export const v254=\"Module 9\";export const v255=\"Handling Objections\";export const v256=\"An excellent salesperson is a 'master' in handling potential clients' objections. In this module, we will teach you the keys to achieve it.\\n\\n-Understand where objections come from\\n-Don't fight against objections (judo technique)\\n-Prepare to manage them (with this framework)\\n-Distractions and false clues\";export const v257=\"Module 9\";export const v258=\"Negotiation and closing techniques\";export const v259=\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\";export const v260=\"Module 10\";export const v261=\"Negotiation and closing techniques\";export const v262=\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\";export const v263=\"Module 10\";export const v264=\"Social Selling\";export const v265=\"Social Media, especially LinkedIn, have become a FUNDAMENTAL channel for sales as they allow connecting and building relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc.\";export const v266=\"Module 11\";export const v267=\"Social Selling\";export const v268=\"Social Media, especially LinkedIn, have become a FUNDAMENTAL channel for sales as they allow connecting and building relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc.\";export const v269=\"Module 11\";export const v270=\"Tools\";export const v271=\"In this module, we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms, where you can share information with your client.\";export const v272=\"Module 12\";export const v273=\"Tools\";export const v274=\"In this module, we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms, where you can share information with your client.\";export const v275=\"Module 12\";export const v276=\"Lead the sales process\";export const v277=\"It is essential to lead the customer throughout the sales process to shorten times and increase conversions. And everything begins by creating a clear, simple process that must be followed step by step until closing.\\n\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\";export const v278=\"Module 8\";export const v279=\"Lead the sales process\";export const v280=\"It is essential to lead the customer throughout the sales process to shorten times and increase conversions. And everything begins by creating a clear, simple process that must be followed step by step until closing.\\n\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\";export const v281=\"Module 4\";export const v282=\"Lead the sales process\";export const v283=\"It is essential to lead the customer throughout the sales process to shorten times and increase conversions. And everything begins by creating a clear, simple process that must be followed step by step until closing.\\n\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\";export const v284=\"Module 8\";export const v285=\"Lead the sales process\";export const v286=\"It is essential to lead the customer throughout the sales process to shorten times and increase conversions. And everything begins by creating a clear, simple process that must be followed step by step until closing.\\n\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\";export const v287=\"Module 8\";export const v288=\"Targeting & Qualification\";export const v289=\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n\\n\u2013 Your funnel: stages\\n\u2013 Your funnel: conversions\\n\u2013 Forecast: 'filling in the pipeline'\\n\u2013 Pipeline Coverage Ratio\";export const v290=\"Module 9\";export const v291=\"Targeting & Qualification\";export const v292=\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n\\n\u2013 Your funnel: stages\\n\u2013 Your funnel: conversions\\n\u2013 Forecast: 'filling in the pipeline'\\n\u2013 Pipeline Coverage Ratio\";export const v293=\"Module 5\";export const v294=\"Targeting & Qualification\";export const v295=\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n\\n\u2013 Your funnel: stages\\n\u2013 Your funnel: conversions\\n\u2013 Forecast: 'filling in the pipeline'\\n\u2013 Pipeline Coverage Ratio\";export const v296=\"Module 9\";export const v297=\"Targeting & Qualification\";export const v298=\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n\\n\u2013 Your funnel: stages\\n\u2013 Your funnel: conversions\\n\u2013 Forecast: 'filling in the pipeline'\\n\u2013 Pipeline Coverage Ratio\";export const v299=\"Module 9\";export const v300=\"Prospecting\";export const v301=\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\";export const v302=\"Module 10\";export const v303=\"Prospecting\";export const v304=\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\";export const v305=\"Module 6\";export const v306=\"Prospecting\";export const v307=\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\";export const v308=\"Module 10\";export const v309=\"Prospecting\";export const v310=\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\";export const v311=\"Module 10\";export const v312=\"Creating Connection: Authority and Credibility\";export const v313=\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\";export const v314=\"Module 11\";export const v315=\"Creating Connection: Authority and Credibility\";export const v316=\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\";export const v317=\"Module 7\";export const v318=\"Creating Connection: Authority and Credibility\";export const v319=\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\";export const v320=\"Module 11\";export const v321=\"Creating Connection: Authority and Credibility\";export const v322=\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\";export const v323=\"Module 11\";export const v324=\"Negotiation and closing techniques\";export const v325=\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\";export const v326=\"Module 17\";export const v327=\"Negotiation and closing techniques\";export const v328=\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\";export const v329=\"Module 13\";export const v330=\"Negotiation and closing techniques\";export const v331=\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\";export const v332=\"Module 17\";export const v333=\"Negotiation and closing techniques\";export const v334=\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\";export const v335=\"Module 17\";export const v336=\"Tools\\n\";export const v337=\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\\n\\n\";export const v338=\"Module 17\";export const v339=\"Tools\\n\";export const v340=\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\\n\\n\";export const v341=\"Module 15\";export const v342=\"Tools\\n\";export const v343=\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\\n\\n\";export const v344=\"Module 17\";export const v345=\"Tools\\n\";export const v346=\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\\n\\n\";export const v347=\"Module 17\";export const v348=\"Social Selling\\n\";export const v349=\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \\n\\n\";export const v350=\"Module 18\";export const v351=\"Social Selling\\n\";export const v352=\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \\n\\n\";export const v353=\"Module 14\";export const v354=\"Social Selling\\n\";export const v355=\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \\n\\n\";export const v356=\"Module 18\";export const v357=\"Social Selling\\n\";export const v358=\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \\n\\n\";export const v359=\"Module 18\";export const v360=\"Building an emotional connection: Empathy\";export const v361=\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\";export const v362=\"Module 12\";export const v363=\"Building an emotional connection: Empathy\";export const v364=\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\";export const v365=\"Module 8\";export const v366=\"Building an emotional connection: Empathy\";export const v367=\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\";export const v368=\"Module 12\";export const v369=\"Building an emotional connection: Empathy\";export const v370=\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\";export const v371=\"Module 12\";export const v372=\"Generating the need\";export const v373=\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\";export const v374=\"Module 13\";export const v375=\"Generating the need\";export const v376=\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\";export const v377=\"Module 9\";export const v378=\"Generating the need\";export const v379=\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\";export const v380=\"Module 13\";export const v381=\"Generating the need\";export const v382=\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\";export const v383=\"Module 13\";export const v384=\"Understanding your value proposition\";export const v385=\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\";export const v386=\"Module 14\";export const v387=\"Understanding your value proposition\";export const v388=\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\";export const v389=\"Module10\";export const v390=\"Understanding your value proposition\";export const v391=\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\";export const v392=\"Module 14\";export const v393=\"Understanding your value proposition\";export const v394=\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\";export const v395=\"Module 14\";export const v396=\"Pitching\";export const v397=\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\";export const v398=\"Module 15\";export const v399=\"Pitching\";export const v400=\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\";export const v401=\"Module 11\";export const v402=\"Pitching\";export const v403=\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\";export const v404=\"Module 15\";export const v405=\"Pitching\";export const v406=\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\";export const v407=\"Module 15\";export const v408=\"Handling Objections\";export const v409=\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\";export const v410=\"Module 16\";export const v411=\"Handling Objections\";export const v412=\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\";export const v413=\"Module 12\";export const v414=\"Handling Objections\";export const v415=\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\";export const v416=\"Module 16\";export const v417=\"Handling Objections\";export const v418=\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\";export const v419=\"Module 16\";export const v420=\"Practical Specializations\";export const v421=\"Extra\";export const v422=\"Practical Specializations\";export const v423=\"Extra\";export const v424=\"Practical Specializations\";export const v425=\"Extra\";export const v426=\"Practical Specializations\";export const v427=\"Extra\";export const v428=\"Practical Specializations\";export const v429=\"Extra\";export const v430=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Yes! Currently, we work with more than 600 companies such as Danone, Sanitas, L\u2019Oreal, or Clicars. These companies have decided to train all their teams in business and leadership programs primarily.\\xa0\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-2gxw0f, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1iakedh, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"And you may be wondering, why have companies like Danone decided to complement their employees' training with thePower?\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-14qxiz, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-ydz9fi, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Very simple, in all companies, there are employees who, besides being key to the organization (High Potentials, Middle Managers, Young Leaders...), want to learn, grow, and contribute much more.\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1yfvjw7, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-8vgz36, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"However, these profiles are generally receiving very specific technical training or online courses with little impact, while the leadership, tech, and business programs that make a difference are limited to the C-Level or Sr. Managers.\"}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-t2ptvp, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"If you also think that business, tech, and leadership training should be for all workers...\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1jpqyj2, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-f9af1q, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:[\"Click \",/*#__PURE__*/e(n,{href:\"https://empresas.thepowermba.com/thepowerincompany/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(o.a,{className:\"framer-styles-preset-i9wh9v\",\"data-styles-preset\":\"rf3eSxga7\",children:\"here\"})}),\" and discover all the information about our ThePower InCompany project!\\xa0\"]})]});export const v431=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Yes! Currently, we work with more than 600 companies such as Danone, Sanitas, L\u2019Oreal, or Clicars. These companies have decided to train all their teams in business and leadership programs primarily.\\xa0\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-2gxw0f, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1iakedh, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"And you may be wondering, why have companies like Danone decided to complement their employees' training with thePower?\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-14qxiz, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-ydz9fi, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Very simple, in all companies, there are employees who, besides being key to the organization (High Potentials, Middle Managers, Young Leaders...), want to learn, grow, and contribute much more.\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1yfvjw7, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-8vgz36, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"However, these profiles are generally receiving very specific technical training or online courses with little impact, while the leadership, tech, and business programs that make a difference are limited to the C-Level or Sr. Managers.\"}),/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-t2ptvp, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"If you also think that business, tech, and leadership training should be for all workers...\"}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-family\":'\"Inter\", \"Inter Placeholder\", sans-serif',\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1jpqyj2, rgb(102, 102, 102))\"},children:[/*#__PURE__*/e(o.br,{}),/*#__PURE__*/e(o.br,{className:\"trailing-break\"})]}),/*#__PURE__*/t(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-f9af1q, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:[\"Click \",/*#__PURE__*/e(n,{href:\"https://empresas.thepowermba.com/thepowerincompany/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(o.a,{className:\"framer-styles-preset-i9wh9v\",\"data-styles-preset\":\"rf3eSxga7\",children:\"here\"})}),\" and discover all the information about our ThePower InCompany project!\\xa0\"]})]});export const v432=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\"},children:\"Sales specialization\"})});export const v433=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Sales specialization\"})});export const v434=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Sales specialization\"})});export const v435=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Sales specialization\"})});export const v436=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Specialization in Marketing\"})});export const v437=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Specialization in Marketing\"})});export const v438=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Specialization in Marketing\"})});export const v439=/*#__PURE__*/e(a.Fragment,{children:/*#__PURE__*/e(o.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-font-size\":\"20px\",\"--framer-text-alignment\":\"center\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-7a918ac1-4438-475b-9a28-97c08929ca44, rgb(255, 255, 255)))\"},children:\"Specialization in Marketing\"})});export const v440=\"Business & Marketing Fundamentals\";export const v441=\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v442=\"Module 8\";export const v443=\"Business & Marketing Fundamentals\";export const v444=\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v445=\"Module 8\";export const v446=\"360\\xba Marketing\";export const v447=\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\";export const v448=\"Module 9\";export const v449=\"360\\xba Marketing\";export const v450=\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\";export const v451=\"Module 9\";export const v452=\"Practical Specializations\";export const v453=\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\";export const v454=\"Module 10\";export const v455=\"Practical Specializations\";export const v456=\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\";export const v457=\"Module 10\";export const v458=\"Business & Marketing Fundamentals\";export const v459=\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v460=\"Module 18\";export const v461=\"Business & Marketing Fundamentals\";export const v462=\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\";export const v463=\"Module 18\";export const v464=\"360\\xba Marketing\";export const v465=\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\";export const v466=\"Module 19\";export const v467=\"360\\xba Marketing\";export const v468=\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\";export const v469=\"Module 19\";export const v470=\"Practical Specializations\";export const v471=\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\";export const v472=\"Module 20\";export const v473=\"Practical Specializations\";export const v474=\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. 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/*#__PURE__*/_jsx(LayoutGroup,{id:layoutId!==null&&layoutId!==void 0?layoutId:defaultLayoutId,children:/*#__PURE__*/_jsx(motion.div,{initial:variant,animate:variants,onHoverStart:()=>setGestureState({isHovered:true}),onHoverEnd:()=>setGestureState({isHovered:false}),onTapStart:()=>setGestureState({isPressed:true}),onTap:()=>setGestureState({isPressed:false}),onTapCancel:()=>setGestureState({isPressed:false}),className:cx(\"framer-T3cje\",...sharedStyleClassNames,classNames),style:{display:\"contents\"},children:/*#__PURE__*/_jsx(Transition,{value:transition,children:/*#__PURE__*/_jsxs(motion.div,{...restProps,className:cx(\"framer-1yb8tpd\",className),\"data-framer-name\":\"Syllabus\",layoutDependency:layoutDependency,layoutId:\"PghUzk2wt\",ref:ref!==null&&ref!==void 0?ref:ref1,style:{...style},...addPropertyOverrides({e2WFD009z:{\"data-framer-name\":\"Sobre el networking y nuestra comunidad\"},kByzqnBB0:{\"data-framer-name\":\"Variant 7\"},MxtVJ1C6U:{\"data-framer-name\":\"SALES +  MBA\"},O45UYfGIj:{\"data-framer-name\":\"Sobre nuestro portal de empleo\"},p1hcXpWBP:{\"data-framer-name\":\"MBA + Digital Marketing\"},pRjXtVcKk:{\"data-framer-name\":\"Sobre nuestra metodolog\\xeda\"},psLz0jWuU:{\"data-framer-name\":\"Power Sales\"},q2ymrHQlm:{\"data-framer-name\":\"pharma\"},tcgkOAfwB:{\"data-framer-name\":\"MBA + Digital Marketing + PowerSales\"},TctBdPdzI:{\"data-framer-name\":\"MBA\"},vqJIhZFSL:{\"data-framer-name\":\"Power Sales +.Marketing Digital\"}},baseVariant,gestureVariant),children:[/*#__PURE__*/_jsx(motion.div,{className:\"framer-vyjjd7-container\",layoutDependency:layoutDependency,layoutId:\"jbWZVwmvh-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue=getLocalizedValue(\"v2\",activeLocale))!==null&&_getLocalizedValue!==void 0?_getLocalizedValue:\"M\\xf3dulo 1\",height:\"100%\",id:\"jbWZVwmvh\",layoutId:\"jbWZVwmvh\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue1=getLocalizedValue(\"v1\",activeLocale))!==null&&_getLocalizedValue1!==void 0?_getLocalizedValue1:\"1.1 An\\xe1lisis y generaci\\xf3n de modelos de negocio:\\nVamos a utilizar el Business Model Canvas y analizar de primera mano verdaderos casos de \\xe9xito, con el objetivo de que seas capaz de describir, analizar y evolucionar cualquier modelo de negocio. Tu capacidad para entender el negocio y para construir modelos de negocios innovadores va a cambiar para siempre.\\n\\n \\n\\n1.2 Plataformas:\\nLas plataformas est\\xe1n revolucionado todos los sectores y la forma en la que debe gestionarse una empresa (ventaja competitiva, crecimiento, entrega de valor). Vas a realizar el mejor curso sobre plataformas, con el objetivo de que entiendas bien las diferencias con los modelos lineales, las claves por las que son m\\xe1s valiosas y las principales implicaciones en la gesti\\xf3n.\\n\\n \\n\\n1.3 Motores de crecimiento\\nPara entender y poder gestionar el crecimiento en entornos digitales es necesario conocer bien las palancas motores y m\\xe9tricas. \\xbfC\\xf3mo crecen las empresas? \\xbfCu\\xe1les son las m\\xe9tricas clave?\\n\\n1.4 Segmentaci\\xf3n y targeting\\nTodo el mundo dice que entiende a sus clientes, pero la realidad es que el 99% no lo hacen. Y es lo que te coloca a otro nivel\\n\\n1.5 Propuesta de valor\\nTener una propuesta de valor ganadora es como ir con un Ferrari de 700 cv. El resto se queda atr\\xe1s.\\n\\n \\n\\n1.6 La estrategia del Oc\\xe9ano Azul\\nLa estrategia del oce\\xe1no azul reta todos los principios tradicionales de la estrategia competitiva y nos ayuda de forma pr\\xe1ctica a crear espacios de mercado donde no tengamos que desgastarnos compitiendo, es decir, un oc\\xe9ano azul. Como vamos a ver de primera mano, si eres capaz de crear un oc\\xe9ano azul, tu vida cambiar\\xe1 para siempre\u2026\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue2=getLocalizedValue(\"v0\",activeLocale))!==null&&_getLocalizedValue2!==void 0?_getLocalizedValue2:\"Innovaci\\xf3n en los modelos de Negocio\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue3=getLocalizedValue(\"v8\",activeLocale))!==null&&_getLocalizedValue3!==void 0?_getLocalizedValue3:\"M\\xf3dulo 1\",T8rQFvSBR:(_getLocalizedValue4=getLocalizedValue(\"v7\",activeLocale))!==null&&_getLocalizedValue4!==void 0?_getLocalizedValue4:\"1.1 An\\xe1lisis y generaci\\xf3n de modelos de negocio:\\nVamos a utilizar el Business Model Canvas y analizar de primera mano verdaderos casos de \\xe9xito, con el objetivo de que seas capaz de describir, analizar y evolucionar cualquier modelo de negocio. Tu capacidad para entender el negocio y para construir modelos de negocios innovadores va a cambiar para siempre.\\n\\n \\n\\n1.2 Plataformas:\\nLas plataformas est\\xe1n revolucionado todos los sectores y la forma en la que debe gestionarse una empresa (ventaja competitiva, crecimiento, entrega de valor). Vas a realizar el mejor curso sobre plataformas, con el objetivo de que entiendas bien las diferencias con los modelos lineales, las claves por las que son m\\xe1s valiosas y las principales implicaciones en la gesti\\xf3n.\\n\\n \\n\\n1.3 Motores de crecimiento\\nPara entender y poder gestionar el crecimiento en entornos digitales es necesario conocer bien las palancas motores y m\\xe9tricas. \\xbfC\\xf3mo crecen las empresas? \\xbfCu\\xe1les son las m\\xe9tricas clave?\\n\\n1.4 Segmentaci\\xf3n y targeting\\nTodo el mundo dice que entiende a sus clientes, pero la realidad es que el 99% no lo hacen. Y es lo que te coloca a otro nivel\\n\\n1.5 Propuesta de valor\\nTener una propuesta de valor ganadora es como ir con un Ferrari de 700 cv. El resto se queda atr\\xe1s.\\n\\n \\n\\n1.6 La estrategia del Oc\\xe9ano Azul\\nLa estrategia del oce\\xe1no azul reta todos los principios tradicionales de la estrategia competitiva y nos ayuda de forma pr\\xe1ctica a crear espacios de mercado donde no tengamos que desgastarnos compitiendo, es decir, un oc\\xe9ano azul. Como vamos a ver de primera mano, si eres capaz de crear un oc\\xe9ano azul, tu vida cambiar\\xe1 para siempre\u2026\",W88zB8mIG:(_getLocalizedValue5=getLocalizedValue(\"v6\",activeLocale))!==null&&_getLocalizedValue5!==void 0?_getLocalizedValue5:\"Innovaci\\xf3n en los modelos de Negocio\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue6=getLocalizedValue(\"v14\",activeLocale))!==null&&_getLocalizedValue6!==void 0?_getLocalizedValue6:\"M\\xf3dulo 1\",T8rQFvSBR:(_getLocalizedValue7=getLocalizedValue(\"v13\",activeLocale))!==null&&_getLocalizedValue7!==void 0?_getLocalizedValue7:\"1.1 An\\xe1lisis y generaci\\xf3n de modelos de negocio:\\nVamos a utilizar el Business Model Canvas y analizar de primera mano verdaderos casos de \\xe9xito, con el objetivo de que seas capaz de describir, analizar y evolucionar cualquier modelo de negocio. Tu capacidad para entender el negocio y para construir modelos de negocios innovadores va a cambiar para siempre.\\n\\n \\n\\n1.2 Plataformas:\\nLas plataformas est\\xe1n revolucionado todos los sectores y la forma en la que debe gestionarse una empresa (ventaja competitiva, crecimiento, entrega de valor). Vas a realizar el mejor curso sobre plataformas, con el objetivo de que entiendas bien las diferencias con los modelos lineales, las claves por las que son m\\xe1s valiosas y las principales implicaciones en la gesti\\xf3n.\\n\\n \\n\\n1.3 Motores de crecimiento\\nPara entender y poder gestionar el crecimiento en entornos digitales es necesario conocer bien las palancas motores y m\\xe9tricas. \\xbfC\\xf3mo crecen las empresas? \\xbfCu\\xe1les son las m\\xe9tricas clave?\\n\\n1.4 Segmentaci\\xf3n y targeting\\nTodo el mundo dice que entiende a sus clientes, pero la realidad es que el 99% no lo hacen. Y es lo que te coloca a otro nivel\\n\\n1.5 Propuesta de valor\\nTener una propuesta de valor ganadora es como ir con un Ferrari de 700 cv. El resto se queda atr\\xe1s.\\n\\n \\n\\n1.6 La estrategia del Oc\\xe9ano Azul\\nLa estrategia del oce\\xe1no azul reta todos los principios tradicionales de la estrategia competitiva y nos ayuda de forma pr\\xe1ctica a crear espacios de mercado donde no tengamos que desgastarnos compitiendo, es decir, un oc\\xe9ano azul. Como vamos a ver de primera mano, si eres capaz de crear un oc\\xe9ano azul, tu vida cambiar\\xe1 para siempre\u2026\",W88zB8mIG:(_getLocalizedValue8=getLocalizedValue(\"v12\",activeLocale))!==null&&_getLocalizedValue8!==void 0?_getLocalizedValue8:\"Innovaci\\xf3n en los modelos de Negocio\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue9=getLocalizedValue(\"v35\",activeLocale))!==null&&_getLocalizedValue9!==void 0?_getLocalizedValue9:\"Module 1\",T8rQFvSBR:(_getLocalizedValue10=getLocalizedValue(\"v34\",activeLocale))!==null&&_getLocalizedValue10!==void 0?_getLocalizedValue10:\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\",W88zB8mIG:(_getLocalizedValue11=getLocalizedValue(\"v33\",activeLocale))!==null&&_getLocalizedValue11!==void 0?_getLocalizedValue11:\"Innovation in Business Models\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue12=getLocalizedValue(\"v11\",activeLocale))!==null&&_getLocalizedValue12!==void 0?_getLocalizedValue12:\"M\\xf3dulo 1\",T8rQFvSBR:(_getLocalizedValue13=getLocalizedValue(\"v10\",activeLocale))!==null&&_getLocalizedValue13!==void 0?_getLocalizedValue13:\"1.1 An\\xe1lisis y generaci\\xf3n de modelos de negocio:\\nVamos a utilizar el Business Model Canvas y analizar de primera mano verdaderos casos de \\xe9xito, con el objetivo de que seas capaz de describir, analizar y evolucionar cualquier modelo de negocio. Tu capacidad para entender el negocio y para construir modelos de negocios innovadores va a cambiar para siempre.\\n\\n \\n\\n1.2 Plataformas:\\nLas plataformas est\\xe1n revolucionado todos los sectores y la forma en la que debe gestionarse una empresa (ventaja competitiva, crecimiento, entrega de valor). Vas a realizar el mejor curso sobre plataformas, con el objetivo de que entiendas bien las diferencias con los modelos lineales, las claves por las que son m\\xe1s valiosas y las principales implicaciones en la gesti\\xf3n.\\n\\n \\n\\n1.3 Motores de crecimiento\\nPara entender y poder gestionar el crecimiento en entornos digitales es necesario conocer bien las palancas motores y m\\xe9tricas. \\xbfC\\xf3mo crecen las empresas? \\xbfCu\\xe1les son las m\\xe9tricas clave?\\n\\n1.4 Segmentaci\\xf3n y targeting\\nTodo el mundo dice que entiende a sus clientes, pero la realidad es que el 99% no lo hacen. Y es lo que te coloca a otro nivel\\n\\n1.5 Propuesta de valor\\nTener una propuesta de valor ganadora es como ir con un Ferrari de 700 cv. El resto se queda atr\\xe1s.\\n\\n \\n\\n1.6 La estrategia del Oc\\xe9ano Azul\\nLa estrategia del oce\\xe1no azul reta todos los principios tradicionales de la estrategia competitiva y nos ayuda de forma pr\\xe1ctica a crear espacios de mercado donde no tengamos que desgastarnos compitiendo, es decir, un oc\\xe9ano azul. Como vamos a ver de primera mano, si eres capaz de crear un oc\\xe9ano azul, tu vida cambiar\\xe1 para siempre\u2026\",W88zB8mIG:(_getLocalizedValue14=getLocalizedValue(\"v9\",activeLocale))!==null&&_getLocalizedValue14!==void 0?_getLocalizedValue14:\"Innovaci\\xf3n en los modelos de Negocio\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue15=getLocalizedValue(\"v26\",activeLocale))!==null&&_getLocalizedValue15!==void 0?_getLocalizedValue15:\"Module 1\",T8rQFvSBR:(_getLocalizedValue16=getLocalizedValue(\"v25\",activeLocale))!==null&&_getLocalizedValue16!==void 0?_getLocalizedValue16:\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\",W88zB8mIG:(_getLocalizedValue17=getLocalizedValue(\"v24\",activeLocale))!==null&&_getLocalizedValue17!==void 0?_getLocalizedValue17:\"Innovation in Business Models\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue18=getLocalizedValue(\"v5\",activeLocale))!==null&&_getLocalizedValue18!==void 0?_getLocalizedValue18:\"M\\xf3dulo 1\",T8rQFvSBR:(_getLocalizedValue19=getLocalizedValue(\"v4\",activeLocale))!==null&&_getLocalizedValue19!==void 0?_getLocalizedValue19:\"1.1 An\\xe1lisis y generaci\\xf3n de modelos de negocio:\\nVamos a utilizar el Business Model Canvas y analizar de primera mano verdaderos casos de \\xe9xito, con el objetivo de que seas capaz de describir, analizar y evolucionar cualquier modelo de negocio. Tu capacidad para entender el negocio y para construir modelos de negocios innovadores va a cambiar para siempre.\\n\\n \\n\\n1.2 Plataformas:\\nLas plataformas est\\xe1n revolucionado todos los sectores y la forma en la que debe gestionarse una empresa (ventaja competitiva, crecimiento, entrega de valor). Vas a realizar el mejor curso sobre plataformas, con el objetivo de que entiendas bien las diferencias con los modelos lineales, las claves por las que son m\\xe1s valiosas y las principales implicaciones en la gesti\\xf3n.\\n\\n \\n\\n1.3 Motores de crecimiento\\nPara entender y poder gestionar el crecimiento en entornos digitales es necesario conocer bien las palancas motores y m\\xe9tricas. \\xbfC\\xf3mo crecen las empresas? \\xbfCu\\xe1les son las m\\xe9tricas clave?\\n\\n1.4 Segmentaci\\xf3n y targeting\\nTodo el mundo dice que entiende a sus clientes, pero la realidad es que el 99% no lo hacen. Y es lo que te coloca a otro nivel\\n\\n1.5 Propuesta de valor\\nTener una propuesta de valor ganadora es como ir con un Ferrari de 700 cv. El resto se queda atr\\xe1s.\\n\\n \\n\\n1.6 La estrategia del Oc\\xe9ano Azul\\nLa estrategia del oce\\xe1no azul reta todos los principios tradicionales de la estrategia competitiva y nos ayuda de forma pr\\xe1ctica a crear espacios de mercado donde no tengamos que desgastarnos compitiendo, es decir, un oc\\xe9ano azul. Como vamos a ver de primera mano, si eres capaz de crear un oc\\xe9ano azul, tu vida cambiar\\xe1 para siempre\u2026\",W88zB8mIG:(_getLocalizedValue20=getLocalizedValue(\"v3\",activeLocale))!==null&&_getLocalizedValue20!==void 0?_getLocalizedValue20:\"Innovaci\\xf3n en los modelos de Negocio\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue21=getLocalizedValue(\"v23\",activeLocale))!==null&&_getLocalizedValue21!==void 0?_getLocalizedValue21:\"Module 1\",T8rQFvSBR:(_getLocalizedValue22=getLocalizedValue(\"v22\",activeLocale))!==null&&_getLocalizedValue22!==void 0?_getLocalizedValue22:\"It is essential to lead the client throughout the sales process to shorten times and increase conversion. And everything starts by creating a clear, simple process that you have to follow step by step until the closing.\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\",W88zB8mIG:(_getLocalizedValue23=getLocalizedValue(\"v21\",activeLocale))!==null&&_getLocalizedValue23!==void 0?_getLocalizedValue23:\"Lead the sales process\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue24=getLocalizedValue(\"v32\",activeLocale))!==null&&_getLocalizedValue24!==void 0?_getLocalizedValue24:\"M\\xf3dulo 1\",T8rQFvSBR:(_getLocalizedValue25=getLocalizedValue(\"v31\",activeLocale))!==null&&_getLocalizedValue25!==void 0?_getLocalizedValue25:\"1.1 An\\xe1lisis y generaci\\xf3n de modelos de negocio:\\nVamos a utilizar el Business Model Canvas y analizar de primera mano verdaderos casos de \\xe9xito, con el objetivo de que seas capaz de describir, analizar y evolucionar cualquier modelo de negocio. Tu capacidad para entender el negocio y para construir modelos de negocios innovadores va a cambiar para siempre.\\n\\n1.2 Motores de crecimiento:\\nLas plataformas est\\xe1n revolucionando todos los sectores y la forma en la que debe gestionarse una empresa (ventaja competitiva, crecimiento, entrega de valor). Vas a realizar el mejor curso sobre plataformas, con el objetivo de que entiendas bien las diferencias con los modelos lineales, las claves por las que son m\\xe1s valiosas y las principales implicaciones en la gesti\\xf3n.\\n\\n1.3 El poder de las plataformas:\\nPara entender y poder gestionar el crecimiento en entornos digitales es necesario conocer bien las palancas motores y m\\xe9tricas. \\xbfC\\xf3mo crecen las empresas? \\xbfCu\\xe1les son las m\\xe9tricas clave?\\n\\n1.4 Segmentaci\\xf3n y targeting:\\nTodo el mundo dice que entiende a sus clientes, pero la realidad es que el 99% no lo hacen. Y es lo que te coloca a otro nivel.\\n\\n\\n1.5 Propuesta de valor:\\nTener una propuesta de valor ganadora es como ir con un Ferrari de 700 cv. El resto se queda atr\\xe1s.\\n\\n1.6 La estrategia del Oc\\xe9ano Azul:\\nLa estrategia del oc\\xe9ano azul reta todos los principios tradicionales de la estrategia competitiva y nos ayuda de forma pr\\xe1ctica a crear espacios de mercado donde no tengamos que desgastarnos compitiendo, es decir, un oc\\xe9ano azul. Como vamos a ver de primera mano, si eres capaz de crear un oc\\xe9ano azul, tu vida cambiar\\xe1 para siempre\u2026\",W88zB8mIG:(_getLocalizedValue26=getLocalizedValue(\"v30\",activeLocale))!==null&&_getLocalizedValue26!==void 0?_getLocalizedValue26:\"Innovaci\\xf3n en los modelos de Negocio\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue27=getLocalizedValue(\"v29\",activeLocale))!==null&&_getLocalizedValue27!==void 0?_getLocalizedValue27:\"Module 1\",T8rQFvSBR:(_getLocalizedValue28=getLocalizedValue(\"v28\",activeLocale))!==null&&_getLocalizedValue28!==void 0?_getLocalizedValue28:\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\",W88zB8mIG:(_getLocalizedValue29=getLocalizedValue(\"v27\",activeLocale))!==null&&_getLocalizedValue29!==void 0?_getLocalizedValue29:\"Innovation in Business Models\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue30=getLocalizedValue(\"v17\",activeLocale))!==null&&_getLocalizedValue30!==void 0?_getLocalizedValue30:\"Module 1\",T8rQFvSBR:(_getLocalizedValue31=getLocalizedValue(\"v16\",activeLocale))!==null&&_getLocalizedValue31!==void 0?_getLocalizedValue31:\"1.1 Business Model Analysis and Generation:\\nWe will use the Business Model Canvas and analyze first-hand successful cases, with the aim of making you able to describe, analyze and evolve any business model. Your ability to understand business and to build innovative business models will change forever.\\n\\n1.2 Growth Engines:\\nPlatforms are revolutionizing all sectors and the way a company should be managed (competitive advantage, growth, value delivery). You will take the best course on platforms, so you can understand the differences with linear models, the key reasons why they are more valuable, and the main implications in management.\\n\\n1.3 The Power of Platforms:\\nTo understand and manage growth in digital environments, it is necessary to know well the levers, engines and metrics. How do companies grow? What are the key metrics?\\n\\n1.4 Segmentation and Targeting:\\nEveryone claims that they understand their customers, but the reality is that 99% of them do not. And that is what sets you apart.\\n\\n1.5 Value Proposition:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n1.6 Blue Ocean Strategy:\\nThe Blue Ocean Strategy challenges all traditional principles of competitive strategy and helps us practically create market spaces where we don't have to wear ourselves out competing, that is, a blue ocean. As we will see firsthand, if you can create a blue ocean, your life will change forever\u2026\",W88zB8mIG:(_getLocalizedValue32=getLocalizedValue(\"v15\",activeLocale))!==null&&_getLocalizedValue32!==void 0?_getLocalizedValue32:\"Innovation in Business Models\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue33=getLocalizedValue(\"v20\",activeLocale))!==null&&_getLocalizedValue33!==void 0?_getLocalizedValue33:\"Module 1\",T8rQFvSBR:(_getLocalizedValue34=getLocalizedValue(\"v19\",activeLocale))!==null&&_getLocalizedValue34!==void 0?_getLocalizedValue34:\"1.1 The Foundations of MarketingThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends... \\n1.2 Customers and Segmentation:Everyone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level. \\n1.3 How to create winning value propositions:Having a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind. \\n1.4 How to create disruptive value propositions and find your Blue OceanTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools. \\n1.5 Lean Startup to innovate and not die tryingEveryone in today's business or marketing world must understand Lean Startup. Period. \\n1.6 Power SellingHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",W88zB8mIG:(_getLocalizedValue35=getLocalizedValue(\"v18\",activeLocale))!==null&&_getLocalizedValue35!==void 0?_getLocalizedValue35:\"Business & Marketing Fundamentals\"}},baseVariant,gestureVariant)})}),/*#__PURE__*/_jsx(motion.div,{className:\"framer-bgxidt-container\",layoutDependency:layoutDependency,layoutId:\"EKqpuPRaO-container\",style:{rotate:0},variants:{MxtVJ1C6U:{rotate:1}},children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue36=getLocalizedValue(\"v38\",activeLocale))!==null&&_getLocalizedValue36!==void 0?_getLocalizedValue36:\"M\\xf3dulo 2\",height:\"100%\",id:\"EKqpuPRaO\",layoutId:\"EKqpuPRaO\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue37=getLocalizedValue(\"v37\",activeLocale))!==null&&_getLocalizedValue37!==void 0?_getLocalizedValue37:\"2.1 Lean Startup para crear y validar modelos de negocio\\nEl m\\xe9todo Lean Startup es una verdadera revoluci\\xf3n en el mundo del marketing y la estrategia empresarial y muchos de los conceptos clave como el M\\xednimo Producto Viable se han convertido en b\\xe1sicos que todo experto debe entender y saber aplicar.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue38=getLocalizedValue(\"v36\",activeLocale))!==null&&_getLocalizedValue38!==void 0?_getLocalizedValue38:\"Lean Startup\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue39=getLocalizedValue(\"v44\",activeLocale))!==null&&_getLocalizedValue39!==void 0?_getLocalizedValue39:\"M\\xf3dulo 2\",T8rQFvSBR:(_getLocalizedValue40=getLocalizedValue(\"v43\",activeLocale))!==null&&_getLocalizedValue40!==void 0?_getLocalizedValue40:\"2.1 Lean Startup para crear y validar modelos de negocio\\nEl m\\xe9todo Lean Startup es una verdadera revoluci\\xf3n en el mundo del marketing y la estrategia empresarial y muchos de los conceptos clave como el M\\xednimo Producto Viable se han convertido en b\\xe1sicos que todo experto debe entender y saber aplicar.\",W88zB8mIG:(_getLocalizedValue41=getLocalizedValue(\"v42\",activeLocale))!==null&&_getLocalizedValue41!==void 0?_getLocalizedValue41:\"Lean Startup\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue42=getLocalizedValue(\"v50\",activeLocale))!==null&&_getLocalizedValue42!==void 0?_getLocalizedValue42:\"M\\xf3dulo 2\",T8rQFvSBR:(_getLocalizedValue43=getLocalizedValue(\"v49\",activeLocale))!==null&&_getLocalizedValue43!==void 0?_getLocalizedValue43:\"2.1 Lean Startup para crear y validar modelos de negocio\\nEl m\\xe9todo Lean Startup es una verdadera revoluci\\xf3n en el mundo del marketing y la estrategia empresarial y muchos de los conceptos clave como el M\\xednimo Producto Viable se han convertido en b\\xe1sicos que todo experto debe entender y saber aplicar.\",W88zB8mIG:(_getLocalizedValue44=getLocalizedValue(\"v48\",activeLocale))!==null&&_getLocalizedValue44!==void 0?_getLocalizedValue44:\"Lean Startup\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue45=getLocalizedValue(\"v71\",activeLocale))!==null&&_getLocalizedValue45!==void 0?_getLocalizedValue45:\"M\\xf3dulo 2\",T8rQFvSBR:(_getLocalizedValue46=getLocalizedValue(\"v70\",activeLocale))!==null&&_getLocalizedValue46!==void 0?_getLocalizedValue46:\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\",W88zB8mIG:(_getLocalizedValue47=getLocalizedValue(\"v69\",activeLocale))!==null&&_getLocalizedValue47!==void 0?_getLocalizedValue47:\"Lean Startup\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue48=getLocalizedValue(\"v47\",activeLocale))!==null&&_getLocalizedValue48!==void 0?_getLocalizedValue48:\"M\\xf3dulo 2\",T8rQFvSBR:(_getLocalizedValue49=getLocalizedValue(\"v46\",activeLocale))!==null&&_getLocalizedValue49!==void 0?_getLocalizedValue49:\"2.1 Lean Startup para crear y validar modelos de negocio\\nEl m\\xe9todo Lean Startup es una verdadera revoluci\\xf3n en el mundo del marketing y la estrategia empresarial y muchos de los conceptos clave como el M\\xednimo Producto Viable se han convertido en b\\xe1sicos que todo experto debe entender y saber aplicar.\",W88zB8mIG:(_getLocalizedValue50=getLocalizedValue(\"v45\",activeLocale))!==null&&_getLocalizedValue50!==void 0?_getLocalizedValue50:\"Lean Startup\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue51=getLocalizedValue(\"v62\",activeLocale))!==null&&_getLocalizedValue51!==void 0?_getLocalizedValue51:\"Module 2\",T8rQFvSBR:(_getLocalizedValue52=getLocalizedValue(\"v61\",activeLocale))!==null&&_getLocalizedValue52!==void 0?_getLocalizedValue52:\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\",W88zB8mIG:(_getLocalizedValue53=getLocalizedValue(\"v60\",activeLocale))!==null&&_getLocalizedValue53!==void 0?_getLocalizedValue53:\"Lean Startup\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue54=getLocalizedValue(\"v41\",activeLocale))!==null&&_getLocalizedValue54!==void 0?_getLocalizedValue54:\"M\\xf3dulo 2\",T8rQFvSBR:(_getLocalizedValue55=getLocalizedValue(\"v40\",activeLocale))!==null&&_getLocalizedValue55!==void 0?_getLocalizedValue55:\"2.1 Lean Startup para crear y validar modelos de negocio\\nEl m\\xe9todo Lean Startup es una verdadera revoluci\\xf3n en el mundo del marketing y la estrategia empresarial y muchos de los conceptos clave como el M\\xednimo Producto Viable se han convertido en b\\xe1sicos que todo experto debe entender y saber aplicar.\",W88zB8mIG:(_getLocalizedValue56=getLocalizedValue(\"v39\",activeLocale))!==null&&_getLocalizedValue56!==void 0?_getLocalizedValue56:\"Lean Startup\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue57=getLocalizedValue(\"v59\",activeLocale))!==null&&_getLocalizedValue57!==void 0?_getLocalizedValue57:\"Module 2\",T8rQFvSBR:(_getLocalizedValue58=getLocalizedValue(\"v58\",activeLocale))!==null&&_getLocalizedValue58!==void 0?_getLocalizedValue58:\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and your ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n- Your funnel: phases\\n- Your funnel: conversions\\n- Forecast: \u201Cfilling in the pipeline\u201D\\n- Pipeline Coverage Ratio\",W88zB8mIG:(_getLocalizedValue59=getLocalizedValue(\"v57\",activeLocale))!==null&&_getLocalizedValue59!==void 0?_getLocalizedValue59:\"Targeting & Qualification\\n\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue60=getLocalizedValue(\"v68\",activeLocale))!==null&&_getLocalizedValue60!==void 0?_getLocalizedValue60:\"M\\xf3dulo 2\",T8rQFvSBR:(_getLocalizedValue61=getLocalizedValue(\"v67\",activeLocale))!==null&&_getLocalizedValue61!==void 0?_getLocalizedValue61:\"2.1 Lean Startup para crear y validar modelos de negocio\\nEl m\\xe9todo Lean Startup es una verdadera revoluci\\xf3n en el mundo del marketing y la estrategia empresarial y muchos de los conceptos clave como el M\\xednimo Producto Viable se han convertido en b\\xe1sicos que todo experto debe entender y saber aplicar.\",W88zB8mIG:(_getLocalizedValue62=getLocalizedValue(\"v66\",activeLocale))!==null&&_getLocalizedValue62!==void 0?_getLocalizedValue62:\"Lean Startup\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue63=getLocalizedValue(\"v65\",activeLocale))!==null&&_getLocalizedValue63!==void 0?_getLocalizedValue63:\"Module 2\",T8rQFvSBR:(_getLocalizedValue64=getLocalizedValue(\"v64\",activeLocale))!==null&&_getLocalizedValue64!==void 0?_getLocalizedValue64:\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\",W88zB8mIG:(_getLocalizedValue65=getLocalizedValue(\"v63\",activeLocale))!==null&&_getLocalizedValue65!==void 0?_getLocalizedValue65:\"Lean Startup\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue66=getLocalizedValue(\"v53\",activeLocale))!==null&&_getLocalizedValue66!==void 0?_getLocalizedValue66:\"Module 2\",T8rQFvSBR:(_getLocalizedValue67=getLocalizedValue(\"v52\",activeLocale))!==null&&_getLocalizedValue67!==void 0?_getLocalizedValue67:\"2.1 Lean Startup to create and validate business models\\nThe Lean Startup method is a true revolution in the world of marketing and business strategy, and many of the key concepts such as Minimum Viable Product have become basics that every expert must understand and know how to apply.\",W88zB8mIG:(_getLocalizedValue68=getLocalizedValue(\"v51\",activeLocale))!==null&&_getLocalizedValue68!==void 0?_getLocalizedValue68:\"Lean Startup\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue69=getLocalizedValue(\"v56\",activeLocale))!==null&&_getLocalizedValue69!==void 0?_getLocalizedValue69:\"Module 2\",T8rQFvSBR:(_getLocalizedValue70=getLocalizedValue(\"v55\",activeLocale))!==null&&_getLocalizedValue70!==void 0?_getLocalizedValue70:\"2.1 Key metrics:Everyone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?This model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n2.2 Strategic visionThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n2.3 Attraction and branding strategies:To learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.Facebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n2.4 Conversion:Everyone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.Macro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n2.5 Lead Acquisition and Nurturing:There are a series of strategies that you must know to optimize lead acquisition.Lead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n2.6 Loyalty and Retention:Learn to ensure that your customers are with you for as long as possible, improving their experience and your business.CLTV, churn rate, lock-in are some concepts that we will see in depth.\\n2.7 Referral and Viralization:Would you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.Viralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...Certified as #PowerMarketer\",W88zB8mIG:(_getLocalizedValue71=getLocalizedValue(\"v54\",activeLocale))!==null&&_getLocalizedValue71!==void 0?_getLocalizedValue71:\"Marketing 360\\xba\"}},baseVariant,gestureVariant)})}),/*#__PURE__*/_jsx(motion.div,{className:\"framer-8p3y6-container\",layoutDependency:layoutDependency,layoutId:\"eaWigXqMf-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue72=getLocalizedValue(\"v74\",activeLocale))!==null&&_getLocalizedValue72!==void 0?_getLocalizedValue72:\"M\\xf3dulo 3\",height:\"100%\",id:\"eaWigXqMf\",layoutId:\"eaWigXqMf\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue73=getLocalizedValue(\"v73\",activeLocale))!==null&&_getLocalizedValue73!==void 0?_getLocalizedValue73:\"3.1 An\\xe1lisis de un sector\\nLas empresas no viven aisladas, sino que dependen de factores externos relacionados con el mercado, la competencia y el entorno. Por ello, es importante entender bien los \u201Cbasics\u201D del funcionamiento del mercado, la competencia, el ciclo de vida, etc.\\n\\n \\n\\n3.2 Estrategias competitivas\\nComprender el concepto de las ventajas competitivas y conocer las principales alternativas estrat\\xe9gicas que tiene toda empresa para competir (liderazgo en coste, diferenciaci\\xf3n y nicho), nos va a ayudar a entender la din\\xe1mica competitiva en cualquier sector. Adem\\xe1s, nos va a aportar la base de conocimiento necesaria para tomar decisiones.\\n\\n \\n\\n3.3 Estrategias de crecimiento\\nVamos a aprender una serie de conceptos y modelos que te van a ayudar a entender las alternativas de crecimiento de toda empresa, adem\\xe1s de las ventajas e inconvenientes de cada una..\\n\\n \\n\\n3.4 Power Selling\\nLa capacidad para crear anuncios, webs, emails o discursos de ventas mucho m\\xe1s potentes que el 99% de la gente es una de las habilidades m\\xe1s valiosas que puedes adquirir.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue74=getLocalizedValue(\"v72\",activeLocale))!==null&&_getLocalizedValue74!==void 0?_getLocalizedValue74:\"Fundamentals & Strategy\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue75=getLocalizedValue(\"v80\",activeLocale))!==null&&_getLocalizedValue75!==void 0?_getLocalizedValue75:\"M\\xf3dulo 3\",T8rQFvSBR:(_getLocalizedValue76=getLocalizedValue(\"v79\",activeLocale))!==null&&_getLocalizedValue76!==void 0?_getLocalizedValue76:\"3.1 An\\xe1lisis de un sector\\nLas empresas no viven aisladas, sino que dependen de factores externos relacionados con el mercado, la competencia y el entorno. Por ello, es importante entender bien los \u201Cbasics\u201D del funcionamiento del mercado, la competencia, el ciclo de vida, etc.\\n\\n \\n\\n3.2 Estrategias competitivas\\nComprender el concepto de las ventajas competitivas y conocer las principales alternativas estrat\\xe9gicas que tiene toda empresa para competir (liderazgo en coste, diferenciaci\\xf3n y nicho), nos va a ayudar a entender la din\\xe1mica competitiva en cualquier sector. Adem\\xe1s, nos va a aportar la base de conocimiento necesaria para tomar decisiones.\\n\\n \\n\\n3.3 Estrategias de crecimiento\\nVamos a aprender una serie de conceptos y modelos que te van a ayudar a entender las alternativas de crecimiento de toda empresa, adem\\xe1s de las ventajas e inconvenientes de cada una..\\n\\n \\n\\n3.4 Power Selling\\nLa capacidad para crear anuncios, webs, emails o discursos de ventas mucho m\\xe1s potentes que el 99% de la gente es una de las habilidades m\\xe1s valiosas que puedes adquirir.\",W88zB8mIG:(_getLocalizedValue77=getLocalizedValue(\"v78\",activeLocale))!==null&&_getLocalizedValue77!==void 0?_getLocalizedValue77:\"Fundamentals & Strategy\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue78=getLocalizedValue(\"v86\",activeLocale))!==null&&_getLocalizedValue78!==void 0?_getLocalizedValue78:\"M\\xf3dulo 3\",T8rQFvSBR:(_getLocalizedValue79=getLocalizedValue(\"v85\",activeLocale))!==null&&_getLocalizedValue79!==void 0?_getLocalizedValue79:\"3.1 An\\xe1lisis de un sector\\nLas empresas no viven aisladas, sino que dependen de factores externos relacionados con el mercado, la competencia y el entorno. Por ello, es importante entender bien los \u201Cbasics\u201D del funcionamiento del mercado, la competencia, el ciclo de vida, etc.\\n\\n \\n\\n3.2 Estrategias competitivas\\nComprender el concepto de las ventajas competitivas y conocer las principales alternativas estrat\\xe9gicas que tiene toda empresa para competir (liderazgo en coste, diferenciaci\\xf3n y nicho), nos va a ayudar a entender la din\\xe1mica competitiva en cualquier sector. Adem\\xe1s, nos va a aportar la base de conocimiento necesaria para tomar decisiones.\\n\\n \\n\\n3.3 Estrategias de crecimiento\\nVamos a aprender una serie de conceptos y modelos que te van a ayudar a entender las alternativas de crecimiento de toda empresa, adem\\xe1s de las ventajas e inconvenientes de cada una..\\n\\n \\n\\n3.4 Power Selling\\nLa capacidad para crear anuncios, webs, emails o discursos de ventas mucho m\\xe1s potentes que el 99% de la gente es una de las habilidades m\\xe1s valiosas que puedes adquirir.\",W88zB8mIG:(_getLocalizedValue80=getLocalizedValue(\"v84\",activeLocale))!==null&&_getLocalizedValue80!==void 0?_getLocalizedValue80:\"Fundamentals & Strategy\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue81=getLocalizedValue(\"v107\",activeLocale))!==null&&_getLocalizedValue81!==void 0?_getLocalizedValue81:\"Module 3\",T8rQFvSBR:(_getLocalizedValue82=getLocalizedValue(\"v106\",activeLocale))!==null&&_getLocalizedValue82!==void 0?_getLocalizedValue82:\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\",W88zB8mIG:(_getLocalizedValue83=getLocalizedValue(\"v105\",activeLocale))!==null&&_getLocalizedValue83!==void 0?_getLocalizedValue83:\"Fundamentals & Strategy\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue84=getLocalizedValue(\"v83\",activeLocale))!==null&&_getLocalizedValue84!==void 0?_getLocalizedValue84:\"M\\xf3dulo 3\",T8rQFvSBR:(_getLocalizedValue85=getLocalizedValue(\"v82\",activeLocale))!==null&&_getLocalizedValue85!==void 0?_getLocalizedValue85:\"3.1 An\\xe1lisis de un sector\\nLas empresas no viven aisladas, sino que dependen de factores externos relacionados con el mercado, la competencia y el entorno. Por ello, es importante entender bien los \u201Cbasics\u201D del funcionamiento del mercado, la competencia, el ciclo de vida, etc.\\n\\n \\n\\n3.2 Estrategias competitivas\\nComprender el concepto de las ventajas competitivas y conocer las principales alternativas estrat\\xe9gicas que tiene toda empresa para competir (liderazgo en coste, diferenciaci\\xf3n y nicho), nos va a ayudar a entender la din\\xe1mica competitiva en cualquier sector. Adem\\xe1s, nos va a aportar la base de conocimiento necesaria para tomar decisiones.\\n\\n \\n\\n3.3 Estrategias de crecimiento\\nVamos a aprender una serie de conceptos y modelos que te van a ayudar a entender las alternativas de crecimiento de toda empresa, adem\\xe1s de las ventajas e inconvenientes de cada una..\\n\\n \\n\\n3.4 Power Selling\\nLa capacidad para crear anuncios, webs, emails o discursos de ventas mucho m\\xe1s potentes que el 99% de la gente es una de las habilidades m\\xe1s valiosas que puedes adquirir.\",W88zB8mIG:(_getLocalizedValue86=getLocalizedValue(\"v81\",activeLocale))!==null&&_getLocalizedValue86!==void 0?_getLocalizedValue86:\"Fundamentals & Strategy\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue87=getLocalizedValue(\"v98\",activeLocale))!==null&&_getLocalizedValue87!==void 0?_getLocalizedValue87:\"Module 3\",T8rQFvSBR:(_getLocalizedValue88=getLocalizedValue(\"v97\",activeLocale))!==null&&_getLocalizedValue88!==void 0?_getLocalizedValue88:\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\",W88zB8mIG:(_getLocalizedValue89=getLocalizedValue(\"v96\",activeLocale))!==null&&_getLocalizedValue89!==void 0?_getLocalizedValue89:\"Fundamentals & Strategy\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue90=getLocalizedValue(\"v77\",activeLocale))!==null&&_getLocalizedValue90!==void 0?_getLocalizedValue90:\"M\\xf3dulo 3\",T8rQFvSBR:(_getLocalizedValue91=getLocalizedValue(\"v76\",activeLocale))!==null&&_getLocalizedValue91!==void 0?_getLocalizedValue91:\"3.1 An\\xe1lisis de un sector\\nLas empresas no viven aisladas, sino que dependen de factores externos relacionados con el mercado, la competencia y el entorno. Por ello, es importante entender bien los \u201Cbasics\u201D del funcionamiento del mercado, la competencia, el ciclo de vida, etc.\\n\\n \\n\\n3.2 Estrategias competitivas\\nComprender el concepto de las ventajas competitivas y conocer las principales alternativas estrat\\xe9gicas que tiene toda empresa para competir (liderazgo en coste, diferenciaci\\xf3n y nicho), nos va a ayudar a entender la din\\xe1mica competitiva en cualquier sector. Adem\\xe1s, nos va a aportar la base de conocimiento necesaria para tomar decisiones.\\n\\n \\n\\n3.3 Estrategias de crecimiento\\nVamos a aprender una serie de conceptos y modelos que te van a ayudar a entender las alternativas de crecimiento de toda empresa, adem\\xe1s de las ventajas e inconvenientes de cada una..\\n\\n \\n\\n3.4 Power Selling\\nLa capacidad para crear anuncios, webs, emails o discursos de ventas mucho m\\xe1s potentes que el 99% de la gente es una de las habilidades m\\xe1s valiosas que puedes adquirir.\",W88zB8mIG:(_getLocalizedValue92=getLocalizedValue(\"v75\",activeLocale))!==null&&_getLocalizedValue92!==void 0?_getLocalizedValue92:\"Fundamentals & Strategy\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue93=getLocalizedValue(\"v95\",activeLocale))!==null&&_getLocalizedValue93!==void 0?_getLocalizedValue93:\"Module 3\",T8rQFvSBR:(_getLocalizedValue94=getLocalizedValue(\"v94\",activeLocale))!==null&&_getLocalizedValue94!==void 0?_getLocalizedValue94:\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\",W88zB8mIG:(_getLocalizedValue95=getLocalizedValue(\"v93\",activeLocale))!==null&&_getLocalizedValue95!==void 0?_getLocalizedValue95:\"Prospecting\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue96=getLocalizedValue(\"v104\",activeLocale))!==null&&_getLocalizedValue96!==void 0?_getLocalizedValue96:\"M\\xf3dulo 3\",T8rQFvSBR:(_getLocalizedValue97=getLocalizedValue(\"v103\",activeLocale))!==null&&_getLocalizedValue97!==void 0?_getLocalizedValue97:\"3.1 An\\xe1lisis de un sector\\nLas empresas no viven aisladas, sino que dependen de factores externos relacionados con el mercado, la competencia y el entorno. Por ello, es importante entender bien los \u201Cbasics\u201D del funcionamiento del mercado, la competencia, el ciclo de vida, etc.\\n\\n \\n\\n3.2 Estrategias competitivas\\nComprender el concepto de las ventajas competitivas y conocer las principales alternativas estrat\\xe9gicas que tiene toda empresa para competir (liderazgo en coste, diferenciaci\\xf3n y nicho), nos va a ayudar a entender la din\\xe1mica competitiva en cualquier sector. Adem\\xe1s, nos va a aportar la base de conocimiento necesaria para tomar decisiones.\\n\\n \\n\\n3.3 Estrategias de crecimiento\\nVamos a aprender una serie de conceptos y modelos que te van a ayudar a entender las alternativas de crecimiento de toda empresa, adem\\xe1s de las ventajas e inconvenientes de cada una\u2026\",W88zB8mIG:(_getLocalizedValue98=getLocalizedValue(\"v102\",activeLocale))!==null&&_getLocalizedValue98!==void 0?_getLocalizedValue98:\"Fundamentals & Strategy\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue99=getLocalizedValue(\"v101\",activeLocale))!==null&&_getLocalizedValue99!==void 0?_getLocalizedValue99:\"Module 3\",T8rQFvSBR:(_getLocalizedValue100=getLocalizedValue(\"v100\",activeLocale))!==null&&_getLocalizedValue100!==void 0?_getLocalizedValue100:\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\",W88zB8mIG:(_getLocalizedValue101=getLocalizedValue(\"v99\",activeLocale))!==null&&_getLocalizedValue101!==void 0?_getLocalizedValue101:\"Fundamentals & Strategy\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue102=getLocalizedValue(\"v89\",activeLocale))!==null&&_getLocalizedValue102!==void 0?_getLocalizedValue102:\"Module 3\",T8rQFvSBR:(_getLocalizedValue103=getLocalizedValue(\"v88\",activeLocale))!==null&&_getLocalizedValue103!==void 0?_getLocalizedValue103:\"3.1 Analysis of a sector\\nCompanies do not live in isolation, but rather depend on external factors related to the market, competition, and the environment. Therefore, it is important to have a good understanding of the basics of how the market, competition, life cycle, etc. work.\\n\\n \\n\\n3.2 Competitive strategies\\nUnderstanding the concept of competitive advantages and knowing the main strategic alternatives that any company has to compete (cost leadership, differentiation, and niche), will help us understand the competitive dynamics in any industry. In addition, this will provide us with the necessary knowledge base to make decisions.\\n\\n \\n\\n3.3 Growth strategies\\nWe will learn a series of concepts and models that will help you understand the growth alternatives of any company, in addition to the advantages and disadvantages of each...\",W88zB8mIG:(_getLocalizedValue104=getLocalizedValue(\"v87\",activeLocale))!==null&&_getLocalizedValue104!==void 0?_getLocalizedValue104:\"Fundamentals & Strategy\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue105=getLocalizedValue(\"v92\",activeLocale))!==null&&_getLocalizedValue105!==void 0?_getLocalizedValue105:\"Module 3\",T8rQFvSBR:(_getLocalizedValue106=getLocalizedValue(\"v91\",activeLocale))!==null&&_getLocalizedValue106!==void 0?_getLocalizedValue106:\"3.1 SEOEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:Structuring the website so that Google understands itMaking a keyword research to know which words to positionCreating appropriate content for it to be positionedControlling other factors that Google takes into account (loading speed, backlinks...)\\n3.2 Facebook and Instagram AdsThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n3.3 Google AdsEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n3.4 Social MediaEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n3.5 Growth HackingWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n3.6 Influencer MarketingInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:How to find the most suitable influencers with the value propositionHow to negotiate with themHow to know if the campaigns are working or notOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n3.8 Power CMOsFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n3.9 Working with AgenciesEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\",W88zB8mIG:(_getLocalizedValue107=getLocalizedValue(\"v90\",activeLocale))!==null&&_getLocalizedValue107!==void 0?_getLocalizedValue107:\"Practical Specializations\"}},baseVariant,gestureVariant)})}),isDisplayed()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-thmurr-container\",layoutDependency:layoutDependency,layoutId:\"oi9YP5MK5-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue108=getLocalizedValue(\"v110\",activeLocale))!==null&&_getLocalizedValue108!==void 0?_getLocalizedValue108:\"M\\xf3dulo 4\",height:\"100%\",id:\"oi9YP5MK5\",layoutId:\"oi9YP5MK5\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue109=getLocalizedValue(\"v109\",activeLocale))!==null&&_getLocalizedValue109!==void 0?_getLocalizedValue109:\"4.1 M\\xe9tricas Clave\\nTodo el mundo conoce las principales m\\xe9tricas del marketing digital, pero tenemos que ir un poco m\\xe1s all\\xe1: \\xbfCu\\xe1ndo son importantes y cu\\xe1ndo no? \\xbfEn qu\\xe9 fases tiene m\\xe1s sentido aplicar unas m\\xe9tricas u otras?, \\xbfC\\xf3mo evolucionan estos datos en el tiempo?\\n\\n4.2 Visi\\xf3n estrat\\xe9gica\\nEste modelo te dar\\xe1 una visi\\xf3n global de las diferentes fases del funnel. Con \\xe9l ser\\xe1s capaz de crear estrategias \\xfatiles para cada de ellas.\\n\\n4.3 Estrategias de atracci\\xf3n y branding\\nDebes conocer todas las estrategias y herramientas necesarias para potenciar una marca, captar tr\\xe1fico y leads. Aprender\\xe1s a elegir canales, a invertir en ellos y finalmente, a optimizar el proceso para multiplicar el ROI de cualquier empresa.\\n\\nFacebook Ads, Google Ads, Inbound vs Outobound, Display, Program\\xe1tica, Marketing de Contenidos, ROI, ROAS, anal\\xedtica, optimizaci\\xf3n, m\\xe9tricas clave, mix de canales, estrategias e inversi\\xf3n\u2026\\n\\n4.4 Estrategias de nurturing de leads\\nAprende a definir todos los touchpoints y mensajes para convertir a los leads en clientes, as\\xed como a implantar las herramientas de automatizaci\\xf3n necesarias.\\n\\nMarketing automation, flow de emails, customer journey, cualificaci\\xf3n de leads, scoring de leads\u2026\\n\\n4.5 Estrategias para captaci\\xf3n de leads\\nExisten una serie de estrategias que debes conocer para optimizar la captaci\\xf3n de leads.\\n\\nLead Magnets, herramientas para crear Landing pages, optimizaci\\xf3n de landing pages, formularios, microconversiones\u2026\\n\\n4.6 Estrategias de conversi\\xf3n\\nCuando se obsesiona con la captaci\\xf3n de tr\\xe1fico pero lo m\\xe1s importante es la conversi\\xf3n. Por ello debes ser capaz de definir las estrategias, implantarlas, medirlas y optimizarlas permanentemente.\\n\\nMacro y micro conversiones, CRO, user testing, omni canalidad, remarketing, tipos de funnels\u2026\\n\\n\\n4.7 Estrategias de fidelizaci\\xf3n y retenci\\xf3n\\nLa fidelizaci\\xf3n y retenci\\xf3n depende principalmente de la experiencia del Cliente.\\n\\nCustomer journey, redes sociales org\\xe1nicas, retargeting, e-mail marketing, Customer Experience, Churn Rate, ARPU\u2026\\n\\n\\n4.8 Estrategias de recomendaci\\xf3n y viralizaci\\xf3n\\nTe gustar\\xeda captar clientes de forma gratuita? Para ello debes conocer las t\\xe1cticas para fomentar la recomendaci\\xf3n (boca-oreja) y la viralizaci\\xf3n. Esto no solo te ayudar\\xe1 a crecer el negocio, pero tambi\\xe9n a ganar rentabilidad.\\n\\nCoeficiente de viralizaci\\xf3n, Net Promoter Score, herramientas para fomentar el Referral, touchpoints que puedes aprovechar\u2026\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue110=getLocalizedValue(\"v108\",activeLocale))!==null&&_getLocalizedValue110!==void 0?_getLocalizedValue110:\"Estrategias de Marketing Digital 360\\xba\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue111=getLocalizedValue(\"v116\",activeLocale))!==null&&_getLocalizedValue111!==void 0?_getLocalizedValue111:\"M\\xf3dulo 4\",T8rQFvSBR:(_getLocalizedValue112=getLocalizedValue(\"v115\",activeLocale))!==null&&_getLocalizedValue112!==void 0?_getLocalizedValue112:\"4.1 M\\xe9tricas Clave\\nTodo el mundo conoce las principales m\\xe9tricas del marketing digital, pero tenemos que ir un poco m\\xe1s all\\xe1: \\xbfCu\\xe1ndo son importantes y cu\\xe1ndo no? \\xbfEn qu\\xe9 fases tiene m\\xe1s sentido aplicar unas m\\xe9tricas u otras?, \\xbfC\\xf3mo evolucionan estos datos en el tiempo?\\n\\n4.2 Visi\\xf3n estrat\\xe9gica\\nEste modelo te dar\\xe1 una visi\\xf3n global de las diferentes fases del funnel. Con \\xe9l ser\\xe1s capaz de crear estrategias \\xfatiles para cada de ellas.\\n\\n4.3 Estrategias de atracci\\xf3n y branding\\nDebes conocer todas las estrategias y herramientas necesarias para potenciar una marca, captar tr\\xe1fico y leads. Aprender\\xe1s a elegir canales, a invertir en ellos y finalmente, a optimizar el proceso para multiplicar el ROI de cualquier empresa.\\n\\nFacebook Ads, Google Ads, Inbound vs Outobound, Display, Program\\xe1tica, Marketing de Contenidos, ROI, ROAS, anal\\xedtica, optimizaci\\xf3n, m\\xe9tricas clave, mix de canales, estrategias e inversi\\xf3n\u2026\\n\\n4.4 Estrategias de nurturing de leads\\nAprende a definir todos los touchpoints y mensajes para convertir a los leads en clientes, as\\xed como a implantar las herramientas de automatizaci\\xf3n necesarias.\\n\\nMarketing automation, flow de emails, customer journey, cualificaci\\xf3n de leads, scoring de leads\u2026\\n\\n4.5 Estrategias para captaci\\xf3n de leads\\nExisten una serie de estrategias que debes conocer para optimizar la captaci\\xf3n de leads.\\n\\nLead Magnets, herramientas para crear Landing pages, optimizaci\\xf3n de landing pages, formularios, microconversiones\u2026\\n\\n4.6 Estrategias de conversi\\xf3n\\nCuando se obsesiona con la captaci\\xf3n de tr\\xe1fico pero lo m\\xe1s importante es la conversi\\xf3n. Por ello debes ser capaz de definir las estrategias, implantarlas, medirlas y optimizarlas permanentemente.\\n\\nMacro y micro conversiones, CRO, user testing, omni canalidad, remarketing, tipos de funnels\u2026\\n\\n\\n4.7 Estrategias de fidelizaci\\xf3n y retenci\\xf3n\\nLa fidelizaci\\xf3n y retenci\\xf3n depende principalmente de la experiencia del Cliente.\\n\\nCustomer journey, redes sociales org\\xe1nicas, retargeting, e-mail marketing, Customer Experience, Churn Rate, ARPU\u2026\\n\\n\\n4.8 Estrategias de recomendaci\\xf3n y viralizaci\\xf3n\\nTe gustar\\xeda captar clientes de forma gratuita? Para ello debes conocer las t\\xe1cticas para fomentar la recomendaci\\xf3n (boca-oreja) y la viralizaci\\xf3n. Esto no solo te ayudar\\xe1 a crecer el negocio, pero tambi\\xe9n a ganar rentabilidad.\\n\\nCoeficiente de viralizaci\\xf3n, Net Promoter Score, herramientas para fomentar el Referral, touchpoints que puedes aprovechar\u2026\",W88zB8mIG:(_getLocalizedValue113=getLocalizedValue(\"v114\",activeLocale))!==null&&_getLocalizedValue113!==void 0?_getLocalizedValue113:\"Estrategias de Marketing Digital 360\\xba\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue114=getLocalizedValue(\"v122\",activeLocale))!==null&&_getLocalizedValue114!==void 0?_getLocalizedValue114:\"M\\xf3dulo 4\",T8rQFvSBR:(_getLocalizedValue115=getLocalizedValue(\"v121\",activeLocale))!==null&&_getLocalizedValue115!==void 0?_getLocalizedValue115:\"4.1 M\\xe9tricas Clave\\nTodo el mundo conoce las principales m\\xe9tricas del marketing digital, pero tenemos que ir un poco m\\xe1s all\\xe1: \\xbfCu\\xe1ndo son importantes y cu\\xe1ndo no? \\xbfEn qu\\xe9 fases tiene m\\xe1s sentido aplicar unas m\\xe9tricas u otras?, \\xbfC\\xf3mo evolucionan estos datos en el tiempo?\\n\\n4.2 Visi\\xf3n estrat\\xe9gica\\nEste modelo te dar\\xe1 una visi\\xf3n global de las diferentes fases del funnel. Con \\xe9l ser\\xe1s capaz de crear estrategias \\xfatiles para cada de ellas.\\n\\n4.3 Estrategias de atracci\\xf3n y branding\\nDebes conocer todas las estrategias y herramientas necesarias para potenciar una marca, captar tr\\xe1fico y leads. Aprender\\xe1s a elegir canales, a invertir en ellos y finalmente, a optimizar el proceso para multiplicar el ROI de cualquier empresa.\\n\\nFacebook Ads, Google Ads, Inbound vs Outobound, Display, Program\\xe1tica, Marketing de Contenidos, ROI, ROAS, anal\\xedtica, optimizaci\\xf3n, m\\xe9tricas clave, mix de canales, estrategias e inversi\\xf3n\u2026\\n\\n4.4 Estrategias de nurturing de leads\\nAprende a definir todos los touchpoints y mensajes para convertir a los leads en clientes, as\\xed como a implantar las herramientas de automatizaci\\xf3n necesarias.\\n\\nMarketing automation, flow de emails, customer journey, cualificaci\\xf3n de leads, scoring de leads\u2026\\n\\n4.5 Estrategias para captaci\\xf3n de leads\\nExisten una serie de estrategias que debes conocer para optimizar la captaci\\xf3n de leads.\\n\\nLead Magnets, herramientas para crear Landing pages, optimizaci\\xf3n de landing pages, formularios, microconversiones\u2026\\n\\n4.6 Estrategias de conversi\\xf3n\\nCuando se obsesiona con la captaci\\xf3n de tr\\xe1fico pero lo m\\xe1s importante es la conversi\\xf3n. Por ello debes ser capaz de definir las estrategias, implantarlas, medirlas y optimizarlas permanentemente.\\n\\nMacro y micro conversiones, CRO, user testing, omni canalidad, remarketing, tipos de funnels\u2026\\n\\n\\n4.7 Estrategias de fidelizaci\\xf3n y retenci\\xf3n\\nLa fidelizaci\\xf3n y retenci\\xf3n depende principalmente de la experiencia del Cliente.\\n\\nCustomer journey, redes sociales org\\xe1nicas, retargeting, e-mail marketing, Customer Experience, Churn Rate, ARPU\u2026\\n\\n\\n4.8 Estrategias de recomendaci\\xf3n y viralizaci\\xf3n\\nTe gustar\\xeda captar clientes de forma gratuita? Para ello debes conocer las t\\xe1cticas para fomentar la recomendaci\\xf3n (boca-oreja) y la viralizaci\\xf3n. Esto no solo te ayudar\\xe1 a crecer el negocio, pero tambi\\xe9n a ganar rentabilidad.\\n\\nCoeficiente de viralizaci\\xf3n, Net Promoter Score, herramientas para fomentar el Referral, touchpoints que puedes aprovechar\u2026\",W88zB8mIG:(_getLocalizedValue116=getLocalizedValue(\"v120\",activeLocale))!==null&&_getLocalizedValue116!==void 0?_getLocalizedValue116:\"Estrategias de Marketing Digital 360\\xba\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue117=getLocalizedValue(\"v140\",activeLocale))!==null&&_getLocalizedValue117!==void 0?_getLocalizedValue117:\"Module 4\",T8rQFvSBR:(_getLocalizedValue118=getLocalizedValue(\"v139\",activeLocale))!==null&&_getLocalizedValue118!==void 0?_getLocalizedValue118:\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",W88zB8mIG:(_getLocalizedValue119=getLocalizedValue(\"v138\",activeLocale))!==null&&_getLocalizedValue119!==void 0?_getLocalizedValue119:\"Marketing\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue120=getLocalizedValue(\"v119\",activeLocale))!==null&&_getLocalizedValue120!==void 0?_getLocalizedValue120:\"M\\xf3dulo 4\",T8rQFvSBR:(_getLocalizedValue121=getLocalizedValue(\"v118\",activeLocale))!==null&&_getLocalizedValue121!==void 0?_getLocalizedValue121:\"4.1 M\\xe9tricas Clave\\nTodo el mundo conoce las principales m\\xe9tricas del marketing digital, pero tenemos que ir un poco m\\xe1s all\\xe1: \\xbfCu\\xe1ndo son importantes y cu\\xe1ndo no? \\xbfEn qu\\xe9 fases tiene m\\xe1s sentido aplicar unas m\\xe9tricas u otras?, \\xbfC\\xf3mo evolucionan estos datos en el tiempo?\\n\\n4.2 Visi\\xf3n estrat\\xe9gica\\nEste modelo te dar\\xe1 una visi\\xf3n global de las diferentes fases del funnel. Con \\xe9l ser\\xe1s capaz de crear estrategias \\xfatiles para cada de ellas.\\n\\n4.3 Estrategias de atracci\\xf3n y branding\\nDebes conocer todas las estrategias y herramientas necesarias para potenciar una marca, captar tr\\xe1fico y leads. Aprender\\xe1s a elegir canales, a invertir en ellos y finalmente, a optimizar el proceso para multiplicar el ROI de cualquier empresa.\\n\\nFacebook Ads, Google Ads, Inbound vs Outobound, Display, Program\\xe1tica, Marketing de Contenidos, ROI, ROAS, anal\\xedtica, optimizaci\\xf3n, m\\xe9tricas clave, mix de canales, estrategias e inversi\\xf3n\u2026\\n\\n4.4 Estrategias de nurturing de leads\\nAprende a definir todos los touchpoints y mensajes para convertir a los leads en clientes, as\\xed como a implantar las herramientas de automatizaci\\xf3n necesarias.\\n\\nMarketing automation, flow de emails, customer journey, cualificaci\\xf3n de leads, scoring de leads\u2026\\n\\n4.5 Estrategias para captaci\\xf3n de leads\\nExisten una serie de estrategias que debes conocer para optimizar la captaci\\xf3n de leads.\\n\\nLead Magnets, herramientas para crear Landing pages, optimizaci\\xf3n de landing pages, formularios, microconversiones\u2026\\n\\n4.6 Estrategias de conversi\\xf3n\\nCuando se obsesiona con la captaci\\xf3n de tr\\xe1fico pero lo m\\xe1s importante es la conversi\\xf3n. Por ello debes ser capaz de definir las estrategias, implantarlas, medirlas y optimizarlas permanentemente.\\n\\nMacro y micro conversiones, CRO, user testing, omni canalidad, remarketing, tipos de funnels\u2026\\n\\n\\n4.7 Estrategias de fidelizaci\\xf3n y retenci\\xf3n\\nLa fidelizaci\\xf3n y retenci\\xf3n depende principalmente de la experiencia del Cliente.\\n\\nCustomer journey, redes sociales org\\xe1nicas, retargeting, e-mail marketing, Customer Experience, Churn Rate, ARPU\u2026\\n\\n\\n4.8 Estrategias de recomendaci\\xf3n y viralizaci\\xf3n\\nTe gustar\\xeda captar clientes de forma gratuita? Para ello debes conocer las t\\xe1cticas para fomentar la recomendaci\\xf3n (boca-oreja) y la viralizaci\\xf3n. Esto no solo te ayudar\\xe1 a crecer el negocio, pero tambi\\xe9n a ganar rentabilidad.\\n\\nCoeficiente de viralizaci\\xf3n, Net Promoter Score, herramientas para fomentar el Referral, touchpoints que puedes aprovechar\u2026\",W88zB8mIG:(_getLocalizedValue122=getLocalizedValue(\"v117\",activeLocale))!==null&&_getLocalizedValue122!==void 0?_getLocalizedValue122:\"Estrategias de Marketing Digital 360\\xba\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue123=getLocalizedValue(\"v131\",activeLocale))!==null&&_getLocalizedValue123!==void 0?_getLocalizedValue123:\"Module 4\",T8rQFvSBR:(_getLocalizedValue124=getLocalizedValue(\"v130\",activeLocale))!==null&&_getLocalizedValue124!==void 0?_getLocalizedValue124:\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",W88zB8mIG:(_getLocalizedValue125=getLocalizedValue(\"v129\",activeLocale))!==null&&_getLocalizedValue125!==void 0?_getLocalizedValue125:\"Marketing\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue126=getLocalizedValue(\"v113\",activeLocale))!==null&&_getLocalizedValue126!==void 0?_getLocalizedValue126:\"M\\xf3dulo 4\",T8rQFvSBR:(_getLocalizedValue127=getLocalizedValue(\"v112\",activeLocale))!==null&&_getLocalizedValue127!==void 0?_getLocalizedValue127:\"4.1 M\\xe9tricas Clave\\nTodo el mundo conoce las principales m\\xe9tricas del marketing digital, pero tenemos que ir un poco m\\xe1s all\\xe1: \\xbfCu\\xe1ndo son importantes y cu\\xe1ndo no? \\xbfEn qu\\xe9 fases tiene m\\xe1s sentido aplicar unas m\\xe9tricas u otras?, \\xbfC\\xf3mo evolucionan estos datos en el tiempo?\\n\\n4.2 Visi\\xf3n estrat\\xe9gica\\nEste modelo te dar\\xe1 una visi\\xf3n global de las diferentes fases del funnel. Con \\xe9l ser\\xe1s capaz de crear estrategias \\xfatiles para cada de ellas.\\n\\n4.3 Estrategias de atracci\\xf3n y branding\\nDebes conocer todas las estrategias y herramientas necesarias para potenciar una marca, captar tr\\xe1fico y leads. Aprender\\xe1s a elegir canales, a invertir en ellos y finalmente, a optimizar el proceso para multiplicar el ROI de cualquier empresa.\\n\\nFacebook Ads, Google Ads, Inbound vs Outobound, Display, Program\\xe1tica, Marketing de Contenidos, ROI, ROAS, anal\\xedtica, optimizaci\\xf3n, m\\xe9tricas clave, mix de canales, estrategias e inversi\\xf3n\u2026\\n\\n4.4 Estrategias de nurturing de leads\\nAprende a definir todos los touchpoints y mensajes para convertir a los leads en clientes, as\\xed como a implantar las herramientas de automatizaci\\xf3n necesarias.\\n\\nMarketing automation, flow de emails, customer journey, cualificaci\\xf3n de leads, scoring de leads\u2026\\n\\n4.5 Estrategias para captaci\\xf3n de leads\\nExisten una serie de estrategias que debes conocer para optimizar la captaci\\xf3n de leads.\\n\\nLead Magnets, herramientas para crear Landing pages, optimizaci\\xf3n de landing pages, formularios, microconversiones\u2026\\n\\n4.6 Estrategias de conversi\\xf3n\\nCuando se obsesiona con la captaci\\xf3n de tr\\xe1fico pero lo m\\xe1s importante es la conversi\\xf3n. Por ello debes ser capaz de definir las estrategias, implantarlas, medirlas y optimizarlas permanentemente.\\n\\nMacro y micro conversiones, CRO, user testing, omni canalidad, remarketing, tipos de funnels\u2026\\n\\n\\n4.7 Estrategias de fidelizaci\\xf3n y retenci\\xf3n\\nLa fidelizaci\\xf3n y retenci\\xf3n depende principalmente de la experiencia del Cliente.\\n\\nCustomer journey, redes sociales org\\xe1nicas, retargeting, e-mail marketing, Customer Experience, Churn Rate, ARPU\u2026\\n\\n\\n4.8 Estrategias de recomendaci\\xf3n y viralizaci\\xf3n\\nTe gustar\\xeda captar clientes de forma gratuita? Para ello debes conocer las t\\xe1cticas para fomentar la recomendaci\\xf3n (boca-oreja) y la viralizaci\\xf3n. Esto no solo te ayudar\\xe1 a crecer el negocio, pero tambi\\xe9n a ganar rentabilidad.\\n\\nCoeficiente de viralizaci\\xf3n, Net Promoter Score, herramientas para fomentar el Referral, touchpoints que puedes aprovechar\u2026\",W88zB8mIG:(_getLocalizedValue128=getLocalizedValue(\"v111\",activeLocale))!==null&&_getLocalizedValue128!==void 0?_getLocalizedValue128:\"Estrategias de Marketing Digital 360\\xba\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue129=getLocalizedValue(\"v128\",activeLocale))!==null&&_getLocalizedValue129!==void 0?_getLocalizedValue129:\"Module 4\",T8rQFvSBR:(_getLocalizedValue130=getLocalizedValue(\"v127\",activeLocale))!==null&&_getLocalizedValue130!==void 0?_getLocalizedValue130:\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\",W88zB8mIG:(_getLocalizedValue131=getLocalizedValue(\"v126\",activeLocale))!==null&&_getLocalizedValue131!==void 0?_getLocalizedValue131:\"Creating Connection: Authority and Credibility\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue132=getLocalizedValue(\"v137\",activeLocale))!==null&&_getLocalizedValue132!==void 0?_getLocalizedValue132:\"M\\xf3dulo 4\",T8rQFvSBR:(_getLocalizedValue133=getLocalizedValue(\"v136\",activeLocale))!==null&&_getLocalizedValue133!==void 0?_getLocalizedValue133:\"4.1 Marketing basics\\n\\xbfA qu\\xe9 mercado nos vamos a dirigir? \\xbfEs grande? \\xbfQui\\xe9nes son los competidores? \\xbfCu\\xe1les son los factores competitivos clave? \\xbfHay barreras de entrada? DAFO\\n\\n4.2 El cliente en el centro\\nConocer bien a nuestros clientes, c\\xf3mo son, qu\\xe9 buscan, qu\\xe9 les duele, c\\xf3mo compran, si est\\xe1n satisfechos o no, para poder establecer relaciones rentables con ellos.\\n\\n4.3 Estrategia de marketing digital\\nAprende a dise\\xf1ar y ejecutar estrategias a lo largo de todo el funnel: captaci\\xf3n de tr\\xe1fico, leads, conversi\\xf3n, nurturing, cierre, etc.\\n\\n4.4 Power Selling\\nLa capacidad para crear anuncios, webs, emails o discursos de ventas mucho m\\xe1s potentes que el 99% de la gente es una de las habilidades m\\xe1s valiosas que puedes adquirir.\",W88zB8mIG:(_getLocalizedValue134=getLocalizedValue(\"v135\",activeLocale))!==null&&_getLocalizedValue134!==void 0?_getLocalizedValue134:\"Marketing\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue135=getLocalizedValue(\"v134\",activeLocale))!==null&&_getLocalizedValue135!==void 0?_getLocalizedValue135:\"Module 4\",T8rQFvSBR:(_getLocalizedValue136=getLocalizedValue(\"v133\",activeLocale))!==null&&_getLocalizedValue136!==void 0?_getLocalizedValue136:\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",W88zB8mIG:(_getLocalizedValue137=getLocalizedValue(\"v132\",activeLocale))!==null&&_getLocalizedValue137!==void 0?_getLocalizedValue137:\"Marketing\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue138=getLocalizedValue(\"v125\",activeLocale))!==null&&_getLocalizedValue138!==void 0?_getLocalizedValue138:\"Module 4\",T8rQFvSBR:(_getLocalizedValue139=getLocalizedValue(\"v124\",activeLocale))!==null&&_getLocalizedValue139!==void 0?_getLocalizedValue139:\"4.1 Marketing basics\\nTo which market are we going to direct ourselves? Is it big? Who are the competitors? What are the key competitive factors? Are there any barriers to entry? SWOT\\n\\n4.2 The customer at the center\\nKnowing our customers well, how they are, what they are looking for, what hurts them, how they buy, if they are satisfied or not, in order to establish profitable relationships with them.\\n\\n4.3 Digital marketing strategy\\nLearn to design and execute strategies throughout the funnel: traffic acquisition, leads, conversion, nurturing, closing, etc.\\n4.4 Power Selling\\nThe ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",W88zB8mIG:(_getLocalizedValue140=getLocalizedValue(\"v123\",activeLocale))!==null&&_getLocalizedValue140!==void 0?_getLocalizedValue140:\"Marketing\"}},baseVariant,gestureVariant)})}),isDisplayed()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-13gxddz-container\",layoutDependency:layoutDependency,layoutId:\"YQ4f_iXky-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue141=getLocalizedValue(\"v143\",activeLocale))!==null&&_getLocalizedValue141!==void 0?_getLocalizedValue141:\"M\\xf3dulo 5\",height:\"100%\",id:\"YQ4f_iXky\",layoutId:\"YQ4f_iXky\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue142=getLocalizedValue(\"v142\",activeLocale))!==null&&_getLocalizedValue142!==void 0?_getLocalizedValue142:\"5.1 Reflexiones varias que lo cambian todo\\nHemos recopilado las reflexiones y consejos que te van a ayudar a gestionar temas diversos como elegir la idea, prepararte para el \\xe9xito, dar los primeros pasos, formar un equipo, etc.\\n\\n \\n\\n5.2 C\\xf3mo funciona la financiaci\\xf3n en las startups\\nLas startups habitualmente son modelos de negocio intensivos en capital para financiar su crecimiento. Por ello, es importante entender el funcionamiento: Qui\\xe9nes son los principales inversores, c\\xf3mo funcionan las rondas, etc.\\n\\n \\n\\n5.3 C\\xf3mo vender tu proyecto a los inversores\\nLa gran mayor\\xeda de los emprendedores no saben \\xabvender\\xbb sus proyectos. \\xbfConsecuencia? Aburren, no captan su atenci\\xf3n, no convencen, etc.\\n\\n \\n\\n5.4 Quien es quien\\nVamos a profundizar en las diferentes figuras del ecosistema emprendedor. \\xbfQui\\xe9nes son? \\xbfQu\\xe9 aportan? \\xbfCu\\xe1ndo recurrir a ellos?\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue143=getLocalizedValue(\"v141\",activeLocale))!==null&&_getLocalizedValue143!==void 0?_getLocalizedValue143:\"Emprendimiento\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue144=getLocalizedValue(\"v149\",activeLocale))!==null&&_getLocalizedValue144!==void 0?_getLocalizedValue144:\"M\\xf3dulo 5\",T8rQFvSBR:(_getLocalizedValue145=getLocalizedValue(\"v148\",activeLocale))!==null&&_getLocalizedValue145!==void 0?_getLocalizedValue145:\"5.1 Reflexiones varias que lo cambian todo\\nHemos recopilado las reflexiones y consejos que te van a ayudar a gestionar temas diversos como elegir la idea, prepararte para el \\xe9xito, dar los primeros pasos, formar un equipo, etc.\\n\\n \\n\\n5.2 C\\xf3mo funciona la financiaci\\xf3n en las startups\\nLas startups habitualmente son modelos de negocio intensivos en capital para financiar su crecimiento. Por ello, es importante entender el funcionamiento: Qui\\xe9nes son los principales inversores, c\\xf3mo funcionan las rondas, etc.\\n\\n \\n\\n5.3 C\\xf3mo vender tu proyecto a los inversores\\nLa gran mayor\\xeda de los emprendedores no saben \\xabvender\\xbb sus proyectos. \\xbfConsecuencia? Aburren, no captan su atenci\\xf3n, no convencen, etc.\\n\\n \\n\\n5.4 Quien es quien\\nVamos a profundizar en las diferentes figuras del ecosistema emprendedor. \\xbfQui\\xe9nes son? \\xbfQu\\xe9 aportan? \\xbfCu\\xe1ndo recurrir a ellos?\",W88zB8mIG:(_getLocalizedValue146=getLocalizedValue(\"v147\",activeLocale))!==null&&_getLocalizedValue146!==void 0?_getLocalizedValue146:\"Emprendimiento\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue147=getLocalizedValue(\"v155\",activeLocale))!==null&&_getLocalizedValue147!==void 0?_getLocalizedValue147:\"M\\xf3dulo 5\",T8rQFvSBR:(_getLocalizedValue148=getLocalizedValue(\"v154\",activeLocale))!==null&&_getLocalizedValue148!==void 0?_getLocalizedValue148:\"5.1 Reflexiones varias que lo cambian todo\\nHemos recopilado las reflexiones y consejos que te van a ayudar a gestionar temas diversos como elegir la idea, prepararte para el \\xe9xito, dar los primeros pasos, formar un equipo, etc.\\n\\n \\n\\n5.2 C\\xf3mo funciona la financiaci\\xf3n en las startups\\nLas startups habitualmente son modelos de negocio intensivos en capital para financiar su crecimiento. Por ello, es importante entender el funcionamiento: Qui\\xe9nes son los principales inversores, c\\xf3mo funcionan las rondas, etc.\\n\\n \\n\\n5.3 C\\xf3mo vender tu proyecto a los inversores\\nLa gran mayor\\xeda de los emprendedores no saben \\xabvender\\xbb sus proyectos. \\xbfConsecuencia? Aburren, no captan su atenci\\xf3n, no convencen, etc.\\n\\n \\n\\n5.4 Quien es quien\\nVamos a profundizar en las diferentes figuras del ecosistema emprendedor. \\xbfQui\\xe9nes son? \\xbfQu\\xe9 aportan? \\xbfCu\\xe1ndo recurrir a ellos?\",W88zB8mIG:(_getLocalizedValue149=getLocalizedValue(\"v153\",activeLocale))!==null&&_getLocalizedValue149!==void 0?_getLocalizedValue149:\"Emprendimiento\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue150=getLocalizedValue(\"v173\",activeLocale))!==null&&_getLocalizedValue150!==void 0?_getLocalizedValue150:\"Module 5\",T8rQFvSBR:(_getLocalizedValue151=getLocalizedValue(\"v172\",activeLocale))!==null&&_getLocalizedValue151!==void 0?_getLocalizedValue151:\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \",W88zB8mIG:(_getLocalizedValue152=getLocalizedValue(\"v171\",activeLocale))!==null&&_getLocalizedValue152!==void 0?_getLocalizedValue152:\"Entrepreneurship\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue153=getLocalizedValue(\"v152\",activeLocale))!==null&&_getLocalizedValue153!==void 0?_getLocalizedValue153:\"M\\xf3dulo 5\",T8rQFvSBR:(_getLocalizedValue154=getLocalizedValue(\"v151\",activeLocale))!==null&&_getLocalizedValue154!==void 0?_getLocalizedValue154:\"5.1 Reflexiones varias que lo cambian todo\\nHemos recopilado las reflexiones y consejos que te van a ayudar a gestionar temas diversos como elegir la idea, prepararte para el \\xe9xito, dar los primeros pasos, formar un equipo, etc.\\n\\n \\n\\n5.2 C\\xf3mo funciona la financiaci\\xf3n en las startups\\nLas startups habitualmente son modelos de negocio intensivos en capital para financiar su crecimiento. Por ello, es importante entender el funcionamiento: Qui\\xe9nes son los principales inversores, c\\xf3mo funcionan las rondas, etc.\\n\\n \\n\\n5.3 C\\xf3mo vender tu proyecto a los inversores\\nLa gran mayor\\xeda de los emprendedores no saben \\xabvender\\xbb sus proyectos. \\xbfConsecuencia? Aburren, no captan su atenci\\xf3n, no convencen, etc.\\n\\n \\n\\n5.4 Quien es quien\\nVamos a profundizar en las diferentes figuras del ecosistema emprendedor. \\xbfQui\\xe9nes son? \\xbfQu\\xe9 aportan? \\xbfCu\\xe1ndo recurrir a ellos?\",W88zB8mIG:(_getLocalizedValue155=getLocalizedValue(\"v150\",activeLocale))!==null&&_getLocalizedValue155!==void 0?_getLocalizedValue155:\"Emprendimiento\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue156=getLocalizedValue(\"v164\",activeLocale))!==null&&_getLocalizedValue156!==void 0?_getLocalizedValue156:\"Module 5\",T8rQFvSBR:(_getLocalizedValue157=getLocalizedValue(\"v163\",activeLocale))!==null&&_getLocalizedValue157!==void 0?_getLocalizedValue157:\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \",W88zB8mIG:(_getLocalizedValue158=getLocalizedValue(\"v162\",activeLocale))!==null&&_getLocalizedValue158!==void 0?_getLocalizedValue158:\"Entrepreneurship\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue159=getLocalizedValue(\"v146\",activeLocale))!==null&&_getLocalizedValue159!==void 0?_getLocalizedValue159:\"M\\xf3dulo 5\",T8rQFvSBR:(_getLocalizedValue160=getLocalizedValue(\"v145\",activeLocale))!==null&&_getLocalizedValue160!==void 0?_getLocalizedValue160:\"5.1 Reflexiones varias que lo cambian todo\\nHemos recopilado las reflexiones y consejos que te van a ayudar a gestionar temas diversos como elegir la idea, prepararte para el \\xe9xito, dar los primeros pasos, formar un equipo, etc.\\n\\n \\n\\n5.2 C\\xf3mo funciona la financiaci\\xf3n en las startups\\nLas startups habitualmente son modelos de negocio intensivos en capital para financiar su crecimiento. Por ello, es importante entender el funcionamiento: Qui\\xe9nes son los principales inversores, c\\xf3mo funcionan las rondas, etc.\\n\\n \\n\\n5.3 C\\xf3mo vender tu proyecto a los inversores\\nLa gran mayor\\xeda de los emprendedores no saben \\xabvender\\xbb sus proyectos. \\xbfConsecuencia? Aburren, no captan su atenci\\xf3n, no convencen, etc.\\n\\n \\n\\n5.4 Quien es quien\\nVamos a profundizar en las diferentes figuras del ecosistema emprendedor. \\xbfQui\\xe9nes son? \\xbfQu\\xe9 aportan? \\xbfCu\\xe1ndo recurrir a ellos?\",W88zB8mIG:(_getLocalizedValue161=getLocalizedValue(\"v144\",activeLocale))!==null&&_getLocalizedValue161!==void 0?_getLocalizedValue161:\"Emprendimiento\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue162=getLocalizedValue(\"v161\",activeLocale))!==null&&_getLocalizedValue162!==void 0?_getLocalizedValue162:\"Module 5\",T8rQFvSBR:(_getLocalizedValue163=getLocalizedValue(\"v160\",activeLocale))!==null&&_getLocalizedValue163!==void 0?_getLocalizedValue163:\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\",W88zB8mIG:(_getLocalizedValue164=getLocalizedValue(\"v159\",activeLocale))!==null&&_getLocalizedValue164!==void 0?_getLocalizedValue164:\"Building an emotional connection: Empathy\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue165=getLocalizedValue(\"v170\",activeLocale))!==null&&_getLocalizedValue165!==void 0?_getLocalizedValue165:\"M\\xf3dulo 5\",T8rQFvSBR:(_getLocalizedValue166=getLocalizedValue(\"v169\",activeLocale))!==null&&_getLocalizedValue166!==void 0?_getLocalizedValue166:\"5.1 Reflexiones varias que lo cambian todo\\nHemos recopilado las reflexiones y consejos que te van a ayudar a gestionar temas diversos como elegir la idea, prepararte para el \\xe9xito, dar los primeros pasos, formar un equipo, etc.\\n\\n \\n\\n5.2 C\\xf3mo funciona la financiaci\\xf3n en las startups\\nLas startups habitualmente son modelos de negocio intensivos en capital para financiar su crecimiento. Por ello, es importante entender el funcionamiento: Qui\\xe9nes son los principales inversores, c\\xf3mo funcionan las rondas, etc.\\n\\n \\n\\n5.3 C\\xf3mo vender tu proyecto a los inversores\\nLa gran mayor\\xeda de los emprendedores no saben \\xabvender\\xbb sus proyectos. \\xbfConsecuencia? Aburren, no captan su atenci\\xf3n, no convencen, etc.\\n\\n \\n\\n5.4 Quien es quien\\nVamos a profundizar en las diferentes figuras del ecosistema emprendedor. \\xbfQui\\xe9nes son? \\xbfQu\\xe9 aportan? \\xbfCu\\xe1ndo recurrir a ellos?\",W88zB8mIG:(_getLocalizedValue167=getLocalizedValue(\"v168\",activeLocale))!==null&&_getLocalizedValue167!==void 0?_getLocalizedValue167:\"Emprendimiento\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue168=getLocalizedValue(\"v167\",activeLocale))!==null&&_getLocalizedValue168!==void 0?_getLocalizedValue168:\"Module 5\",T8rQFvSBR:(_getLocalizedValue169=getLocalizedValue(\"v166\",activeLocale))!==null&&_getLocalizedValue169!==void 0?_getLocalizedValue169:\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \",W88zB8mIG:(_getLocalizedValue170=getLocalizedValue(\"v165\",activeLocale))!==null&&_getLocalizedValue170!==void 0?_getLocalizedValue170:\"Entrepreneurship\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue171=getLocalizedValue(\"v158\",activeLocale))!==null&&_getLocalizedValue171!==void 0?_getLocalizedValue171:\"Module 5\",T8rQFvSBR:(_getLocalizedValue172=getLocalizedValue(\"v157\",activeLocale))!==null&&_getLocalizedValue172!==void 0?_getLocalizedValue172:\"5.1 Various reflections that change everything\\nWe have compiled the reflections and advice that will help you manage diverse topics such as choosing an idea, preparing for success, taking the first steps, forming a team, etc.\\n\\n \\n\\n5.2 How startup financing works\\nStartups are usually capital-intensive business models to finance their growth. Therefore, it is important to understand how it works: Who are the main investors, how rounds work, etc.\\n\\n \\n\\n5.3 How to sell your project to investors\\nThe vast majority of entrepreneurs do not know how to \",W88zB8mIG:(_getLocalizedValue173=getLocalizedValue(\"v156\",activeLocale))!==null&&_getLocalizedValue173!==void 0?_getLocalizedValue173:\"Entrepreneurship\"}},baseVariant,gestureVariant)})}),isDisplayed()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-1j37tbz-container\",layoutDependency:layoutDependency,layoutId:\"C_AVMi3qn-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue174=getLocalizedValue(\"v176\",activeLocale))!==null&&_getLocalizedValue174!==void 0?_getLocalizedValue174:\"M\\xf3dulo 6\",height:\"100%\",id:\"C_AVMi3qn\",layoutId:\"C_AVMi3qn\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue175=getLocalizedValue(\"v175\",activeLocale))!==null&&_getLocalizedValue175!==void 0?_getLocalizedValue175:\"6.1 Liderazgo, cultura y organizaci\\xf3n\\nEn este m\\xf3dulo adquirir\\xe1s los conocimientos y las metodolog\\xedas m\\xe1s revolucionarias como los OKR, que te permiten crear organizaciones excelentes.\\n\\n \\n\\n6.2 Gesti\\xf3n del capital humano\\nEs preciso tener en cuenta que una gran mayor\\xeda de los profesionales, independientemente de su profesi\\xf3n, se enfrentan en alg\\xfan momento a la gesti\\xf3n de personas. Y cuando tienes los conocimientos es mucho m\\xe1s f\\xe1cil.\\n\\n \\n\\n6.3 Gesti\\xf3n de proyectos agile\\nCada d\\xeda nos enfrentamos a entornos de mayor incertidumbre en los que las pr\\xe1cticas de management tradicionales son perjudiciales, por ello debes conocer las metodolog\\xedas \\xe1giles como Scrum que han revolucionado la gesti\\xf3n de proyectos en todo el mundo.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue176=getLocalizedValue(\"v174\",activeLocale))!==null&&_getLocalizedValue176!==void 0?_getLocalizedValue176:\"Emprendimiento\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue177=getLocalizedValue(\"v182\",activeLocale))!==null&&_getLocalizedValue177!==void 0?_getLocalizedValue177:\"M\\xf3dulo 6\",T8rQFvSBR:(_getLocalizedValue178=getLocalizedValue(\"v181\",activeLocale))!==null&&_getLocalizedValue178!==void 0?_getLocalizedValue178:\"6.1 Liderazgo, cultura y organizaci\\xf3n\\nEn este m\\xf3dulo adquirir\\xe1s los conocimientos y las metodolog\\xedas m\\xe1s revolucionarias como los OKR, que te permiten crear organizaciones excelentes.\\n\\n \\n\\n6.2 Gesti\\xf3n del capital humano\\nEs preciso tener en cuenta que una gran mayor\\xeda de los profesionales, independientemente de su profesi\\xf3n, se enfrentan en alg\\xfan momento a la gesti\\xf3n de personas. Y cuando tienes los conocimientos es mucho m\\xe1s f\\xe1cil.\\n\\n \\n\\n6.3 Gesti\\xf3n de proyectos agile\\nCada d\\xeda nos enfrentamos a entornos de mayor incertidumbre en los que las pr\\xe1cticas de management tradicionales son perjudiciales, por ello debes conocer las metodolog\\xedas \\xe1giles como Scrum que han revolucionado la gesti\\xf3n de proyectos en todo el mundo.\",W88zB8mIG:(_getLocalizedValue179=getLocalizedValue(\"v180\",activeLocale))!==null&&_getLocalizedValue179!==void 0?_getLocalizedValue179:\"Emprendimiento\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue180=getLocalizedValue(\"v188\",activeLocale))!==null&&_getLocalizedValue180!==void 0?_getLocalizedValue180:\"M\\xf3dulo 6\",T8rQFvSBR:(_getLocalizedValue181=getLocalizedValue(\"v187\",activeLocale))!==null&&_getLocalizedValue181!==void 0?_getLocalizedValue181:\"6.1 Liderazgo, cultura y organizaci\\xf3n\\nEn este m\\xf3dulo adquirir\\xe1s los conocimientos y las metodolog\\xedas m\\xe1s revolucionarias como los OKR, que te permiten crear organizaciones excelentes.\\n\\n \\n\\n6.2 Gesti\\xf3n del capital humano\\nEs preciso tener en cuenta que una gran mayor\\xeda de los profesionales, independientemente de su profesi\\xf3n, se enfrentan en alg\\xfan momento a la gesti\\xf3n de personas. Y cuando tienes los conocimientos es mucho m\\xe1s f\\xe1cil.\\n\\n \\n\\n6.3 Gesti\\xf3n de proyectos agile\\nCada d\\xeda nos enfrentamos a entornos de mayor incertidumbre en los que las pr\\xe1cticas de management tradicionales son perjudiciales, por ello debes conocer las metodolog\\xedas \\xe1giles como Scrum que han revolucionado la gesti\\xf3n de proyectos en todo el mundo.\",W88zB8mIG:(_getLocalizedValue182=getLocalizedValue(\"v186\",activeLocale))!==null&&_getLocalizedValue182!==void 0?_getLocalizedValue182:\"Emprendimiento\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue183=getLocalizedValue(\"v206\",activeLocale))!==null&&_getLocalizedValue183!==void 0?_getLocalizedValue183:\"Module 6\",T8rQFvSBR:(_getLocalizedValue184=getLocalizedValue(\"v205\",activeLocale))!==null&&_getLocalizedValue184!==void 0?_getLocalizedValue184:\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\",W88zB8mIG:(_getLocalizedValue185=getLocalizedValue(\"v204\",activeLocale))!==null&&_getLocalizedValue185!==void 0?_getLocalizedValue185:\"Leadership\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue186=getLocalizedValue(\"v185\",activeLocale))!==null&&_getLocalizedValue186!==void 0?_getLocalizedValue186:\"M\\xf3dulo 6\",T8rQFvSBR:(_getLocalizedValue187=getLocalizedValue(\"v184\",activeLocale))!==null&&_getLocalizedValue187!==void 0?_getLocalizedValue187:\"6.1 Liderazgo, cultura y organizaci\\xf3n\\nEn este m\\xf3dulo adquirir\\xe1s los conocimientos y las metodolog\\xedas m\\xe1s revolucionarias como los OKR, que te permiten crear organizaciones excelentes.\\n\\n \\n\\n6.2 Gesti\\xf3n del capital humano\\nEs preciso tener en cuenta que una gran mayor\\xeda de los profesionales, independientemente de su profesi\\xf3n, se enfrentan en alg\\xfan momento a la gesti\\xf3n de personas. Y cuando tienes los conocimientos es mucho m\\xe1s f\\xe1cil.\\n\\n \\n\\n6.3 Gesti\\xf3n de proyectos agile\\nCada d\\xeda nos enfrentamos a entornos de mayor incertidumbre en los que las pr\\xe1cticas de management tradicionales son perjudiciales, por ello debes conocer las metodolog\\xedas \\xe1giles como Scrum que han revolucionado la gesti\\xf3n de proyectos en todo el mundo.\",W88zB8mIG:(_getLocalizedValue188=getLocalizedValue(\"v183\",activeLocale))!==null&&_getLocalizedValue188!==void 0?_getLocalizedValue188:\"Emprendimiento\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue189=getLocalizedValue(\"v197\",activeLocale))!==null&&_getLocalizedValue189!==void 0?_getLocalizedValue189:\"Module 6\",T8rQFvSBR:(_getLocalizedValue190=getLocalizedValue(\"v196\",activeLocale))!==null&&_getLocalizedValue190!==void 0?_getLocalizedValue190:\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\",W88zB8mIG:(_getLocalizedValue191=getLocalizedValue(\"v195\",activeLocale))!==null&&_getLocalizedValue191!==void 0?_getLocalizedValue191:\"Leadership\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue192=getLocalizedValue(\"v179\",activeLocale))!==null&&_getLocalizedValue192!==void 0?_getLocalizedValue192:\"M\\xf3dulo 6\",T8rQFvSBR:(_getLocalizedValue193=getLocalizedValue(\"v178\",activeLocale))!==null&&_getLocalizedValue193!==void 0?_getLocalizedValue193:\"6.1 Liderazgo, cultura y organizaci\\xf3n\\nEn este m\\xf3dulo adquirir\\xe1s los conocimientos y las metodolog\\xedas m\\xe1s revolucionarias como los OKR, que te permiten crear organizaciones excelentes.\\n\\n \\n\\n6.2 Gesti\\xf3n del capital humano\\nEs preciso tener en cuenta que una gran mayor\\xeda de los profesionales, independientemente de su profesi\\xf3n, se enfrentan en alg\\xfan momento a la gesti\\xf3n de personas. Y cuando tienes los conocimientos es mucho m\\xe1s f\\xe1cil.\\n\\n \\n\\n6.3 Gesti\\xf3n de proyectos agile\\nCada d\\xeda nos enfrentamos a entornos de mayor incertidumbre en los que las pr\\xe1cticas de management tradicionales son perjudiciales, por ello debes conocer las metodolog\\xedas \\xe1giles como Scrum que han revolucionado la gesti\\xf3n de proyectos en todo el mundo.\",W88zB8mIG:(_getLocalizedValue194=getLocalizedValue(\"v177\",activeLocale))!==null&&_getLocalizedValue194!==void 0?_getLocalizedValue194:\"Emprendimiento\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue195=getLocalizedValue(\"v194\",activeLocale))!==null&&_getLocalizedValue195!==void 0?_getLocalizedValue195:\"Module 6\",T8rQFvSBR:(_getLocalizedValue196=getLocalizedValue(\"v193\",activeLocale))!==null&&_getLocalizedValue196!==void 0?_getLocalizedValue196:\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\",W88zB8mIG:(_getLocalizedValue197=getLocalizedValue(\"v192\",activeLocale))!==null&&_getLocalizedValue197!==void 0?_getLocalizedValue197:\"Generating the need\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue198=getLocalizedValue(\"v203\",activeLocale))!==null&&_getLocalizedValue198!==void 0?_getLocalizedValue198:\"M\\xf3dulo 6\",T8rQFvSBR:(_getLocalizedValue199=getLocalizedValue(\"v202\",activeLocale))!==null&&_getLocalizedValue199!==void 0?_getLocalizedValue199:\"6.1 Liderazgo, cultura y organizaci\\xf3n\\nEn este m\\xf3dulo adquirir\\xe1s los conocimientos y las metodolog\\xedas m\\xe1s revolucionarias como los OKR, que te permiten crear organizaciones excelentes.Quiero que nos hagamos una pregunta: \\xbfQu\\xe9 es lo que diferencia a las empresas excelentes del resto?\\n\\n \\n\\n6.2 Gesti\\xf3n del capital humano\\nEs preciso tener en cuenta que una gran mayor\\xeda de los profesionales, independientemente de su profesi\\xf3n, se enfrentan en alg\\xfan momento a la gesti\\xf3n de personas. Y cuando tienes los conocimientos es mucho m\\xe1s f\\xe1cil.\\n\\n \\n\\n6.3 Gesti\\xf3n de proyectos en organizaciones \\xe1giles\\nCada d\\xeda nos enfrentamos a entornos de mayor incertidumbre en los que las pr\\xe1cticas de management tradicionales son perjudiciales, por ello debes conocer las metodolog\\xedas \\xe1giles como Scrum que han revolucionado la gesti\\xf3n de proyectos en todo el mundo.\",variant:\"DLeVh3boH\",W88zB8mIG:(_getLocalizedValue200=getLocalizedValue(\"v201\",activeLocale))!==null&&_getLocalizedValue200!==void 0?_getLocalizedValue200:\"Leadership\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue201=getLocalizedValue(\"v200\",activeLocale))!==null&&_getLocalizedValue201!==void 0?_getLocalizedValue201:\"Module 6\",T8rQFvSBR:(_getLocalizedValue202=getLocalizedValue(\"v199\",activeLocale))!==null&&_getLocalizedValue202!==void 0?_getLocalizedValue202:\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\",W88zB8mIG:(_getLocalizedValue203=getLocalizedValue(\"v198\",activeLocale))!==null&&_getLocalizedValue203!==void 0?_getLocalizedValue203:\"Leadership\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue204=getLocalizedValue(\"v191\",activeLocale))!==null&&_getLocalizedValue204!==void 0?_getLocalizedValue204:\"Module 6\",T8rQFvSBR:(_getLocalizedValue205=getLocalizedValue(\"v190\",activeLocale))!==null&&_getLocalizedValue205!==void 0?_getLocalizedValue205:\"6.1 Leadership, Culture, and Organization\\nIn this module, you will acquire the most revolutionary knowledge and methodologies such as OKRs, which allow you to create excellent organizations. I want us to ask ourselves a question: What sets excellent companies apart from the rest?\\n\\n \\n\\n6.2 Human Capital Management\\nIt is important to keep in mind that a great majority of professionals, regardless of their profession, at some point, face the task of managing people. And when you have the knowledge, it is much easier.\\n\\n \\n\\n6.3 Project Management in Agile Organizations\\nEvery day, we face increasingly uncertain environments in which traditional management practices are harmful. Therefore, you must know agile methodologies such as Scrum, which have revolutionized project management worldwide.\",W88zB8mIG:(_getLocalizedValue206=getLocalizedValue(\"v189\",activeLocale))!==null&&_getLocalizedValue206!==void 0?_getLocalizedValue206:\"Leadership\"}},baseVariant,gestureVariant)})}),isDisplayed()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-153k035-container\",layoutDependency:layoutDependency,layoutId:\"R_RuyUwrr-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue207=getLocalizedValue(\"v209\",activeLocale))!==null&&_getLocalizedValue207!==void 0?_getLocalizedValue207:\"M\\xf3dulo 7\",height:\"100%\",id:\"R_RuyUwrr\",layoutId:\"R_RuyUwrr\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue208=getLocalizedValue(\"v208\",activeLocale))!==null&&_getLocalizedValue208!==void 0?_getLocalizedValue208:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van permiten valorar tanto inversiones como empresas.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue209=getLocalizedValue(\"v207\",activeLocale))!==null&&_getLocalizedValue209!==void 0?_getLocalizedValue209:\"Contabilidad y finanzas\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue210=getLocalizedValue(\"v215\",activeLocale))!==null&&_getLocalizedValue210!==void 0?_getLocalizedValue210:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue211=getLocalizedValue(\"v214\",activeLocale))!==null&&_getLocalizedValue211!==void 0?_getLocalizedValue211:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van permiten valorar tanto inversiones como empresas.\",W88zB8mIG:(_getLocalizedValue212=getLocalizedValue(\"v213\",activeLocale))!==null&&_getLocalizedValue212!==void 0?_getLocalizedValue212:\"Contabilidad y finanzas\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue213=getLocalizedValue(\"v221\",activeLocale))!==null&&_getLocalizedValue213!==void 0?_getLocalizedValue213:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue214=getLocalizedValue(\"v220\",activeLocale))!==null&&_getLocalizedValue214!==void 0?_getLocalizedValue214:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van permiten valorar tanto inversiones como empresas.\",W88zB8mIG:(_getLocalizedValue215=getLocalizedValue(\"v219\",activeLocale))!==null&&_getLocalizedValue215!==void 0?_getLocalizedValue215:\"Contabilidad y finanzas\"},MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue216=getLocalizedValue(\"v239\",activeLocale))!==null&&_getLocalizedValue216!==void 0?_getLocalizedValue216:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue217=getLocalizedValue(\"v238\",activeLocale))!==null&&_getLocalizedValue217!==void 0?_getLocalizedValue217:\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\",W88zB8mIG:(_getLocalizedValue218=getLocalizedValue(\"v237\",activeLocale))!==null&&_getLocalizedValue218!==void 0?_getLocalizedValue218:\"Accounting and Finance\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue219=getLocalizedValue(\"v218\",activeLocale))!==null&&_getLocalizedValue219!==void 0?_getLocalizedValue219:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue220=getLocalizedValue(\"v217\",activeLocale))!==null&&_getLocalizedValue220!==void 0?_getLocalizedValue220:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van permiten valorar tanto inversiones como empresas.\",W88zB8mIG:(_getLocalizedValue221=getLocalizedValue(\"v216\",activeLocale))!==null&&_getLocalizedValue221!==void 0?_getLocalizedValue221:\"Contabilidad y finanzas\"},p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue222=getLocalizedValue(\"v230\",activeLocale))!==null&&_getLocalizedValue222!==void 0?_getLocalizedValue222:\"Module 7\",T8rQFvSBR:(_getLocalizedValue223=getLocalizedValue(\"v229\",activeLocale))!==null&&_getLocalizedValue223!==void 0?_getLocalizedValue223:\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\",W88zB8mIG:(_getLocalizedValue224=getLocalizedValue(\"v228\",activeLocale))!==null&&_getLocalizedValue224!==void 0?_getLocalizedValue224:\"Accounting and Finance\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue225=getLocalizedValue(\"v212\",activeLocale))!==null&&_getLocalizedValue225!==void 0?_getLocalizedValue225:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue226=getLocalizedValue(\"v211\",activeLocale))!==null&&_getLocalizedValue226!==void 0?_getLocalizedValue226:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van permiten valorar tanto inversiones como empresas.\",W88zB8mIG:(_getLocalizedValue227=getLocalizedValue(\"v210\",activeLocale))!==null&&_getLocalizedValue227!==void 0?_getLocalizedValue227:\"Contabilidad y finanzas\"},psLz0jWuU:{CoChsmq_0:(_getLocalizedValue228=getLocalizedValue(\"v227\",activeLocale))!==null&&_getLocalizedValue228!==void 0?_getLocalizedValue228:\"Module 7\",T8rQFvSBR:(_getLocalizedValue229=getLocalizedValue(\"v226\",activeLocale))!==null&&_getLocalizedValue229!==void 0?_getLocalizedValue229:\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\",W88zB8mIG:(_getLocalizedValue230=getLocalizedValue(\"v225\",activeLocale))!==null&&_getLocalizedValue230!==void 0?_getLocalizedValue230:\"Understanding your value proposition\"},q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue231=getLocalizedValue(\"v236\",activeLocale))!==null&&_getLocalizedValue231!==void 0?_getLocalizedValue231:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue232=getLocalizedValue(\"v235\",activeLocale))!==null&&_getLocalizedValue232!==void 0?_getLocalizedValue232:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van a permitir valorar tanto inversiones como empresas.\\n\\n \\n\\nCERTIFICADO #POWERMBA\\n\\n\",variant:\"DLeVh3boH\",W88zB8mIG:(_getLocalizedValue233=getLocalizedValue(\"v234\",activeLocale))!==null&&_getLocalizedValue233!==void 0?_getLocalizedValue233:\"Contabilidad y finanzas\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue234=getLocalizedValue(\"v233\",activeLocale))!==null&&_getLocalizedValue234!==void 0?_getLocalizedValue234:\"Module 7\",T8rQFvSBR:(_getLocalizedValue235=getLocalizedValue(\"v232\",activeLocale))!==null&&_getLocalizedValue235!==void 0?_getLocalizedValue235:\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\\n\\n\",W88zB8mIG:(_getLocalizedValue236=getLocalizedValue(\"v231\",activeLocale))!==null&&_getLocalizedValue236!==void 0?_getLocalizedValue236:\"Accounting and Finance\"},TctBdPdzI:{CoChsmq_0:(_getLocalizedValue237=getLocalizedValue(\"v224\",activeLocale))!==null&&_getLocalizedValue237!==void 0?_getLocalizedValue237:\"Module 7\",T8rQFvSBR:(_getLocalizedValue238=getLocalizedValue(\"v223\",activeLocale))!==null&&_getLocalizedValue238!==void 0?_getLocalizedValue238:\"7.1 Management Accounting\\nAccounting is the language of business, as well as an essential area of knowledge for any professional related to Business Management and Administration. Until you understand Accounting and Finance, you cannot understand or manage a company.\\n\\n \\n\\n7.2 Financial Statement Analysis\\nLearn to perform basic analyses based on Financial Statements, with the aim of understanding the operation of a company from an economic-financial perspective (profitability, risk, turnover, etc.) and helping managers, banks, analysts and investors make decisions.\\n\\n \\n\\n7.3 Investment and Company Valuation\\nLearn both the basic concepts such as discounting and updating, as well as valuation methods (multiples, DCF, etc.) that will allow you to value both investments and companies.\\n\\n \\n\\nCERTIFICATE #POWERMBA\",W88zB8mIG:(_getLocalizedValue239=getLocalizedValue(\"v222\",activeLocale))!==null&&_getLocalizedValue239!==void 0?_getLocalizedValue239:\"Accounting and Finance\"}},baseVariant,gestureVariant)})}),isDisplayed1()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-xwgnh7-container\",layoutDependency:layoutDependency,layoutId:\"TnL6H85Ej-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue240=getLocalizedValue(\"v242\",activeLocale))!==null&&_getLocalizedValue240!==void 0?_getLocalizedValue240:\"M\\xf3dulo 7\",height:\"100%\",id:\"TnL6H85Ej\",layoutId:\"TnL6H85Ej\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue241=getLocalizedValue(\"v241\",activeLocale))!==null&&_getLocalizedValue241!==void 0?_getLocalizedValue241:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van a permitir valorar tanto inversiones como empresas.\\n\\n \\n\\nCERTIFICADO #POWERMBA\\n\\n\",variant:\"DLeVh3boH\",W88zB8mIG:(_getLocalizedValue242=getLocalizedValue(\"v240\",activeLocale))!==null&&_getLocalizedValue242!==void 0?_getLocalizedValue242:\"Contabilidad y finanzas\",width:\"100%\",...addPropertyOverrides({q2ymrHQlm:{CoChsmq_0:(_getLocalizedValue243=getLocalizedValue(\"v245\",activeLocale))!==null&&_getLocalizedValue243!==void 0?_getLocalizedValue243:\"M\\xf3dulo 7\",T8rQFvSBR:(_getLocalizedValue244=getLocalizedValue(\"v244\",activeLocale))!==null&&_getLocalizedValue244!==void 0?_getLocalizedValue244:\"7.1 Contabilidad de direcci\\xf3n\\nLa contabilidad es el lenguaje de los negocios, as\\xed como un \\xe1rea de conocimiento imprescindible para cualquier profesional relacionado con la Gesti\\xf3n y Administraci\\xf3n de Empresas. Hasta que no entiendes la Contabilidad y las Finanzas no puedes entender o gestionar una empresa.\\n\\n \\n\\n7.2 An\\xe1lisis de estados financieros\\nAprende a realizar los an\\xe1lisis b\\xe1sicos a partir de los Estados Financieros, con el objetivo de que seas capaz de entender el funcionamiento de una empresa desde una perspectiva econ\\xf3mico-financiera (rentabilidad, riesgo, rotaciones, etc.) y que ayudan a gestores, bancos, analistas e inversores a tomar decisiones.\\n\\n \\n\\n7.3 Valoraci\\xf3n de inversiones y empresas\\nAprende tanto los conceptos b\\xe1sicos como la actualizaci\\xf3n y descuento, como los m\\xe9todos de valoraci\\xf3n (m\\xfaltiplos, DCF, etc.) que te van a permitir valorar tanto inversiones como empresas.\\n\\n \\n\\nCERTIFICADO #POWERMBA\\n\\n\",W88zB8mIG:(_getLocalizedValue245=getLocalizedValue(\"v243\",activeLocale))!==null&&_getLocalizedValue245!==void 0?_getLocalizedValue245:\"Contabilidad y finanzas\"}},baseVariant,gestureVariant)})}),isDisplayed2()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-175phhn-container\",layoutDependency:layoutDependency,layoutId:\"MlhQhGcqd-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue246=getLocalizedValue(\"v248\",activeLocale))!==null&&_getLocalizedValue246!==void 0?_getLocalizedValue246:\"Module 8\",height:\"100%\",id:\"MlhQhGcqd\",layoutId:\"MlhQhGcqd\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue247=getLocalizedValue(\"v247\",activeLocale))!==null&&_getLocalizedValue247!==void 0?_getLocalizedValue247:\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue248=getLocalizedValue(\"v246\",activeLocale))!==null&&_getLocalizedValue248!==void 0?_getLocalizedValue248:\"Pitching\",width:\"100%\",...addPropertyOverrides({psLz0jWuU:{CoChsmq_0:(_getLocalizedValue249=getLocalizedValue(\"v251\",activeLocale))!==null&&_getLocalizedValue249!==void 0?_getLocalizedValue249:\"Module 8\",T8rQFvSBR:(_getLocalizedValue250=getLocalizedValue(\"v250\",activeLocale))!==null&&_getLocalizedValue250!==void 0?_getLocalizedValue250:\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\",W88zB8mIG:(_getLocalizedValue251=getLocalizedValue(\"v249\",activeLocale))!==null&&_getLocalizedValue251!==void 0?_getLocalizedValue251:\"Pitching\"}},baseVariant,gestureVariant)})}),isDisplayed2()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-hlh51o-container\",layoutDependency:layoutDependency,layoutId:\"m9xEqwTYK-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue252=getLocalizedValue(\"v254\",activeLocale))!==null&&_getLocalizedValue252!==void 0?_getLocalizedValue252:\"Module 9 \",height:\"100%\",id:\"m9xEqwTYK\",layoutId:\"m9xEqwTYK\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue253=getLocalizedValue(\"v253\",activeLocale))!==null&&_getLocalizedValue253!==void 0?_getLocalizedValue253:\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue254=getLocalizedValue(\"v252\",activeLocale))!==null&&_getLocalizedValue254!==void 0?_getLocalizedValue254:\"Handling Objections\",width:\"100%\",...addPropertyOverrides({psLz0jWuU:{CoChsmq_0:(_getLocalizedValue255=getLocalizedValue(\"v257\",activeLocale))!==null&&_getLocalizedValue255!==void 0?_getLocalizedValue255:\"Module 9 \",T8rQFvSBR:(_getLocalizedValue256=getLocalizedValue(\"v256\",activeLocale))!==null&&_getLocalizedValue256!==void 0?_getLocalizedValue256:\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\",W88zB8mIG:(_getLocalizedValue257=getLocalizedValue(\"v255\",activeLocale))!==null&&_getLocalizedValue257!==void 0?_getLocalizedValue257:\"Handling Objections\"}},baseVariant,gestureVariant)})}),isDisplayed2()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-12qu4yz-container\",layoutDependency:layoutDependency,layoutId:\"cXjJEW7jK-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue258=getLocalizedValue(\"v260\",activeLocale))!==null&&_getLocalizedValue258!==void 0?_getLocalizedValue258:\"Module 10\",height:\"100%\",id:\"cXjJEW7jK\",layoutId:\"cXjJEW7jK\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue259=getLocalizedValue(\"v259\",activeLocale))!==null&&_getLocalizedValue259!==void 0?_getLocalizedValue259:\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue260=getLocalizedValue(\"v258\",activeLocale))!==null&&_getLocalizedValue260!==void 0?_getLocalizedValue260:\"Negotiation and closing techniques\",width:\"100%\",...addPropertyOverrides({psLz0jWuU:{CoChsmq_0:(_getLocalizedValue261=getLocalizedValue(\"v263\",activeLocale))!==null&&_getLocalizedValue261!==void 0?_getLocalizedValue261:\"Module 10\",T8rQFvSBR:(_getLocalizedValue262=getLocalizedValue(\"v262\",activeLocale))!==null&&_getLocalizedValue262!==void 0?_getLocalizedValue262:\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\",W88zB8mIG:(_getLocalizedValue263=getLocalizedValue(\"v261\",activeLocale))!==null&&_getLocalizedValue263!==void 0?_getLocalizedValue263:\"Negotiation and closing techniques\"}},baseVariant,gestureVariant)})}),isDisplayed2()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-o7uw0q-container\",layoutDependency:layoutDependency,layoutId:\"C6CzBWR7G-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue264=getLocalizedValue(\"v266\",activeLocale))!==null&&_getLocalizedValue264!==void 0?_getLocalizedValue264:\"Module 11\",height:\"100%\",id:\"C6CzBWR7G\",layoutId:\"C6CzBWR7G\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue265=getLocalizedValue(\"v265\",activeLocale))!==null&&_getLocalizedValue265!==void 0?_getLocalizedValue265:\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue266=getLocalizedValue(\"v264\",activeLocale))!==null&&_getLocalizedValue266!==void 0?_getLocalizedValue266:\"Social Selling\",width:\"100%\",...addPropertyOverrides({psLz0jWuU:{CoChsmq_0:(_getLocalizedValue267=getLocalizedValue(\"v269\",activeLocale))!==null&&_getLocalizedValue267!==void 0?_getLocalizedValue267:\"Module 11\",T8rQFvSBR:(_getLocalizedValue268=getLocalizedValue(\"v268\",activeLocale))!==null&&_getLocalizedValue268!==void 0?_getLocalizedValue268:\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \",W88zB8mIG:(_getLocalizedValue269=getLocalizedValue(\"v267\",activeLocale))!==null&&_getLocalizedValue269!==void 0?_getLocalizedValue269:\"Social Selling\"}},baseVariant,gestureVariant)})}),isDisplayed2()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-filmi3-container\",layoutDependency:layoutDependency,layoutId:\"bTFEtkzKY-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue270=getLocalizedValue(\"v272\",activeLocale))!==null&&_getLocalizedValue270!==void 0?_getLocalizedValue270:\"Module 12\",height:\"100%\",id:\"bTFEtkzKY\",layoutId:\"bTFEtkzKY\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue271=getLocalizedValue(\"v271\",activeLocale))!==null&&_getLocalizedValue271!==void 0?_getLocalizedValue271:\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue272=getLocalizedValue(\"v270\",activeLocale))!==null&&_getLocalizedValue272!==void 0?_getLocalizedValue272:\"Tools\",width:\"100%\",...addPropertyOverrides({psLz0jWuU:{CoChsmq_0:(_getLocalizedValue273=getLocalizedValue(\"v275\",activeLocale))!==null&&_getLocalizedValue273!==void 0?_getLocalizedValue273:\"Module 12\",T8rQFvSBR:(_getLocalizedValue274=getLocalizedValue(\"v274\",activeLocale))!==null&&_getLocalizedValue274!==void 0?_getLocalizedValue274:\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\",W88zB8mIG:(_getLocalizedValue275=getLocalizedValue(\"v273\",activeLocale))!==null&&_getLocalizedValue275!==void 0?_getLocalizedValue275:\"Tools\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-dcxmkb-container\",layoutDependency:layoutDependency,layoutId:\"CKoPGK98i-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue276=getLocalizedValue(\"v278\",activeLocale))!==null&&_getLocalizedValue276!==void 0?_getLocalizedValue276:\"M\\xf3dulo 8\",height:\"100%\",id:\"CKoPGK98i\",layoutId:\"CKoPGK98i\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue277=getLocalizedValue(\"v277\",activeLocale))!==null&&_getLocalizedValue277!==void 0?_getLocalizedValue277:\"Es fundamental liderar al cliente a lo largo del proceso de venta para acortar tiempos e incrementar la conversi\\xf3n. Y todo empieza por crear un proceso claro, sencillo y que tienes que seguir paso a paso hasta el cierre.\\n\\n\u2013 La venta es un proceso: pasos b\\xe1sicos\\n\u2013 Lidera el proceso de venta y evita entrar en su proceso de compra\\n\u2013 Micro-compromisos\\n\u2013 Cierra cada reuni\\xf3n con el siguiente paso\\n\u2013 Define una agenda clara y cerrada para cada meeting\\n\u2013 Plan de acci\\xf3n mutuo\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue278=getLocalizedValue(\"v276\",activeLocale))!==null&&_getLocalizedValue278!==void 0?_getLocalizedValue278:\"Lidera el proceso de ventas\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue279=getLocalizedValue(\"v287\",activeLocale))!==null&&_getLocalizedValue279!==void 0?_getLocalizedValue279:\"Module 8\",T8rQFvSBR:(_getLocalizedValue280=getLocalizedValue(\"v286\",activeLocale))!==null&&_getLocalizedValue280!==void 0?_getLocalizedValue280:\"It is essential to lead the client throughout the sales process to shorten times and increase conversion. And everything starts by creating a clear, simple process that you have to follow step by step until the closing.\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\",W88zB8mIG:(_getLocalizedValue281=getLocalizedValue(\"v285\",activeLocale))!==null&&_getLocalizedValue281!==void 0?_getLocalizedValue281:\"Lead the sales process\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue282=getLocalizedValue(\"v284\",activeLocale))!==null&&_getLocalizedValue282!==void 0?_getLocalizedValue282:\"Module 8\",T8rQFvSBR:(_getLocalizedValue283=getLocalizedValue(\"v283\",activeLocale))!==null&&_getLocalizedValue283!==void 0?_getLocalizedValue283:\"It is essential to lead the customer throughout the sales process to shorten times and increase conversions. And everything begins by creating a clear, simple process that must be followed step by step until closing.\\n\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\",W88zB8mIG:(_getLocalizedValue284=getLocalizedValue(\"v282\",activeLocale))!==null&&_getLocalizedValue284!==void 0?_getLocalizedValue284:\"Lead the sales process\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue285=getLocalizedValue(\"v281\",activeLocale))!==null&&_getLocalizedValue285!==void 0?_getLocalizedValue285:\"Module 4\",T8rQFvSBR:(_getLocalizedValue286=getLocalizedValue(\"v280\",activeLocale))!==null&&_getLocalizedValue286!==void 0?_getLocalizedValue286:\"It is essential to lead the customer throughout the sales process to shorten times and increase conversions. And everything begins by creating a clear, simple process that must be followed step by step until closing.\\n\\n- Sales is a process: basic steps\\n- Lead the sales process and avoid entering their buying process\\n- Micro-commitments\\n- Close each meeting with the next step\\n- Define a clear and closed agenda for each meeting\\n- Mutual action plan\",W88zB8mIG:(_getLocalizedValue287=getLocalizedValue(\"v279\",activeLocale))!==null&&_getLocalizedValue287!==void 0?_getLocalizedValue287:\"Lead the sales process\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-i9si9h-container\",layoutDependency:layoutDependency,layoutId:\"RWZEvMRhz-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue288=getLocalizedValue(\"v290\",activeLocale))!==null&&_getLocalizedValue288!==void 0?_getLocalizedValue288:\"M\\xf3dulo 9\",height:\"100%\",id:\"RWZEvMRhz\",layoutId:\"RWZEvMRhz\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue289=getLocalizedValue(\"v289\",activeLocale))!==null&&_getLocalizedValue289!==void 0?_getLocalizedValue289:\"El proceso de venta empieza por identificar a qu\\xe9 clientes vamos a dirigirnos, teniendo un impacto directo en tus m\\xe9tricas y en tu ROI. En este m\\xf3dulo analizaremos diferentes estrategias de segmentaci\\xf3n, as\\xed como herramientas para cualificar a los clientes.\\n\\n\u2013 Tu funnel: fases\\n\u2013 Tu funnel: conversiones\\n\u2013 Forecast: \u201Cfilling in the pipeline\u201D\\n\u2013 Pipeline Coverage Ratio\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue290=getLocalizedValue(\"v288\",activeLocale))!==null&&_getLocalizedValue290!==void 0?_getLocalizedValue290:\"Targeting & Qualification\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue291=getLocalizedValue(\"v299\",activeLocale))!==null&&_getLocalizedValue291!==void 0?_getLocalizedValue291:\"Module 9 \",T8rQFvSBR:(_getLocalizedValue292=getLocalizedValue(\"v298\",activeLocale))!==null&&_getLocalizedValue292!==void 0?_getLocalizedValue292:\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and your ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n- Your funnel: phases\\n- Your funnel: conversions\\n- Forecast: \u201Cfilling in the pipeline\u201D\\n- Pipeline Coverage Ratio\",W88zB8mIG:(_getLocalizedValue293=getLocalizedValue(\"v297\",activeLocale))!==null&&_getLocalizedValue293!==void 0?_getLocalizedValue293:\"Targeting & Qualification\\n\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue294=getLocalizedValue(\"v296\",activeLocale))!==null&&_getLocalizedValue294!==void 0?_getLocalizedValue294:\"Module 9\",T8rQFvSBR:(_getLocalizedValue295=getLocalizedValue(\"v295\",activeLocale))!==null&&_getLocalizedValue295!==void 0?_getLocalizedValue295:\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n\\n\u2013 Your funnel: stages\\n\u2013 Your funnel: conversions\\n\u2013 Forecast: 'filling in the pipeline'\\n\u2013 Pipeline Coverage Ratio\",W88zB8mIG:(_getLocalizedValue296=getLocalizedValue(\"v294\",activeLocale))!==null&&_getLocalizedValue296!==void 0?_getLocalizedValue296:\"Targeting & Qualification\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue297=getLocalizedValue(\"v293\",activeLocale))!==null&&_getLocalizedValue297!==void 0?_getLocalizedValue297:\"Module 5\",T8rQFvSBR:(_getLocalizedValue298=getLocalizedValue(\"v292\",activeLocale))!==null&&_getLocalizedValue298!==void 0?_getLocalizedValue298:\"The sales process starts by identifying which customers we are going to target, having a direct impact on your metrics and ROI. In this module, we will analyze different segmentation strategies, as well as tools to qualify customers.\\n\\n\u2013 Your funnel: stages\\n\u2013 Your funnel: conversions\\n\u2013 Forecast: 'filling in the pipeline'\\n\u2013 Pipeline Coverage Ratio\",W88zB8mIG:(_getLocalizedValue299=getLocalizedValue(\"v291\",activeLocale))!==null&&_getLocalizedValue299!==void 0?_getLocalizedValue299:\"Targeting & Qualification\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-uegfri-container\",layoutDependency:layoutDependency,layoutId:\"iANLJEXpC-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue300=getLocalizedValue(\"v302\",activeLocale))!==null&&_getLocalizedValue300!==void 0?_getLocalizedValue300:\"M\\xf3dulo 10\",height:\"100%\",id:\"iANLJEXpC\",layoutId:\"iANLJEXpC\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue301=getLocalizedValue(\"v301\",activeLocale))!==null&&_getLocalizedValue301!==void 0?_getLocalizedValue301:\"La fase de prospecting o prospecci\\xf3n es una de las m\\xe1s complicadas de la venta ya que nos estamos dirigiendo a potenciales clientes que a\\xfan no nos conocen para generarles inter\\xe9s.\\n\\n-No subestimes la llamada en fr\\xedo\\n-Un framework para estructurar tus llamadas\\n-Entiende las principales objeciones en la fase de prospecting\\n-Los canales de prospecci\\xf3n\\n-Secuencias y canales\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue302=getLocalizedValue(\"v300\",activeLocale))!==null&&_getLocalizedValue302!==void 0?_getLocalizedValue302:\"Prospecting\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue303=getLocalizedValue(\"v311\",activeLocale))!==null&&_getLocalizedValue303!==void 0?_getLocalizedValue303:\"Module 11\",T8rQFvSBR:(_getLocalizedValue304=getLocalizedValue(\"v310\",activeLocale))!==null&&_getLocalizedValue304!==void 0?_getLocalizedValue304:\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\",W88zB8mIG:(_getLocalizedValue305=getLocalizedValue(\"v309\",activeLocale))!==null&&_getLocalizedValue305!==void 0?_getLocalizedValue305:\"Prospecting\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue306=getLocalizedValue(\"v308\",activeLocale))!==null&&_getLocalizedValue306!==void 0?_getLocalizedValue306:\"Module 10\",T8rQFvSBR:(_getLocalizedValue307=getLocalizedValue(\"v307\",activeLocale))!==null&&_getLocalizedValue307!==void 0?_getLocalizedValue307:\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\",W88zB8mIG:(_getLocalizedValue308=getLocalizedValue(\"v306\",activeLocale))!==null&&_getLocalizedValue308!==void 0?_getLocalizedValue308:\"Prospecting\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue309=getLocalizedValue(\"v305\",activeLocale))!==null&&_getLocalizedValue309!==void 0?_getLocalizedValue309:\"Module 6\",T8rQFvSBR:(_getLocalizedValue310=getLocalizedValue(\"v304\",activeLocale))!==null&&_getLocalizedValue310!==void 0?_getLocalizedValue310:\"The prospecting phase is one of the most complicated in sales as we are targeting potential clients who do not yet know us to generate interest.\\n\\n-Do not underestimate cold calling\\n-A framework for structuring your calls\\n-Understand the main objections in the prospecting phase\\n-Prospecting channels\\n- Sequences and channels\",W88zB8mIG:(_getLocalizedValue311=getLocalizedValue(\"v303\",activeLocale))!==null&&_getLocalizedValue311!==void 0?_getLocalizedValue311:\"Prospecting\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-znh19l-container\",layoutDependency:layoutDependency,layoutId:\"MkiNnyNFZ-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue312=getLocalizedValue(\"v314\",activeLocale))!==null&&_getLocalizedValue312!==void 0?_getLocalizedValue312:\"M\\xf3dulo 11\",height:\"100%\",id:\"MkiNnyNFZ\",layoutId:\"MkiNnyNFZ\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue313=getLocalizedValue(\"v313\",activeLocale))!==null&&_getLocalizedValue313!==void 0?_getLocalizedValue313:\"Tradicionalmente a los vendedores se les ha dicho que tienen que empatizar, crear una relaci\\xf3n con el cliente\u2026 pero la realidad es que para ser un vendedor excelente hay que ir mucho m\\xe1s all\\xe1. Tienes que demostrarles que eres el que mejor les entiende y que eres un experto en su \\xe1rea.\\n\\n\u2013 Creando conexi\\xf3n y credibilidad\\n\u2013 Las 4 dimensiones del problema\\n\u2013 Desarrolla tu propia visi\\xf3n, valores\u2026\\n\u2013 C\\xf3mo retar sus posiciones\\n\u2013 La importancia de la confianza\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue314=getLocalizedValue(\"v312\",activeLocale))!==null&&_getLocalizedValue314!==void 0?_getLocalizedValue314:\"Creando conexi\\xf3n: Autoridad y credibilidad\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue315=getLocalizedValue(\"v323\",activeLocale))!==null&&_getLocalizedValue315!==void 0?_getLocalizedValue315:\"Module 11\",T8rQFvSBR:(_getLocalizedValue316=getLocalizedValue(\"v322\",activeLocale))!==null&&_getLocalizedValue316!==void 0?_getLocalizedValue316:\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\",W88zB8mIG:(_getLocalizedValue317=getLocalizedValue(\"v321\",activeLocale))!==null&&_getLocalizedValue317!==void 0?_getLocalizedValue317:\"Creating Connection: Authority and Credibility\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue318=getLocalizedValue(\"v320\",activeLocale))!==null&&_getLocalizedValue318!==void 0?_getLocalizedValue318:\"Module 11\",T8rQFvSBR:(_getLocalizedValue319=getLocalizedValue(\"v319\",activeLocale))!==null&&_getLocalizedValue319!==void 0?_getLocalizedValue319:\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\",W88zB8mIG:(_getLocalizedValue320=getLocalizedValue(\"v318\",activeLocale))!==null&&_getLocalizedValue320!==void 0?_getLocalizedValue320:\"Creating Connection: Authority and Credibility\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue321=getLocalizedValue(\"v317\",activeLocale))!==null&&_getLocalizedValue321!==void 0?_getLocalizedValue321:\"Module 7\",T8rQFvSBR:(_getLocalizedValue322=getLocalizedValue(\"v316\",activeLocale))!==null&&_getLocalizedValue322!==void 0?_getLocalizedValue322:\"Traditionally sellers have been told they need to empathize, build a relationship with the customer... but the truth is that to be an excellent seller you need to go much further. You have to demonstrate that you are the one who understands them the best and that you are an expert in their area.\\n\\n- Building connection and credibility\\n- The 4 dimensions of the problem\\n- Develop your own vision, values...\\n- How to challenge their positions\\n- The importance of trust\",W88zB8mIG:(_getLocalizedValue323=getLocalizedValue(\"v315\",activeLocale))!==null&&_getLocalizedValue323!==void 0?_getLocalizedValue323:\"Creating Connection: Authority and Credibility\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-hjbt7g-container\",layoutDependency:layoutDependency,layoutId:\"fQG4BwJBW-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue324=getLocalizedValue(\"v326\",activeLocale))!==null&&_getLocalizedValue324!==void 0?_getLocalizedValue324:\"M\\xf3dulo 17\",height:\"100%\",id:\"fQG4BwJBW\",layoutId:\"fQG4BwJBW\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue325=getLocalizedValue(\"v325\",activeLocale))!==null&&_getLocalizedValue325!==void 0?_getLocalizedValue325:\"En cada venta hay un componente de negociaci\\xf3n. Es fundamental que aprendas las t\\xe9cnicas y herramientas que te permitan conseguir tus objetivos.\\n\\n\u2013 Tu BATNA te da poder\\n\u2013 Su BATNA te ayuda a lanzar tu primera oferta (agresiva)\\n\u2013 No negocies demasiado pronto\\n\u2013 La parte con mayor control emocional gana\\n\u2013 No hagas una oferta, haz 3\\n\u2013 Cierra el Deal\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue326=getLocalizedValue(\"v324\",activeLocale))!==null&&_getLocalizedValue326!==void 0?_getLocalizedValue326:\"Negociaci\\xf3n y t\\xe9cnicas de cierre\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue327=getLocalizedValue(\"v335\",activeLocale))!==null&&_getLocalizedValue327!==void 0?_getLocalizedValue327:\"Module 17\",T8rQFvSBR:(_getLocalizedValue328=getLocalizedValue(\"v334\",activeLocale))!==null&&_getLocalizedValue328!==void 0?_getLocalizedValue328:\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\",W88zB8mIG:(_getLocalizedValue329=getLocalizedValue(\"v333\",activeLocale))!==null&&_getLocalizedValue329!==void 0?_getLocalizedValue329:\"Negotiation and closing techniques\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue330=getLocalizedValue(\"v332\",activeLocale))!==null&&_getLocalizedValue330!==void 0?_getLocalizedValue330:\"Module 17\",T8rQFvSBR:(_getLocalizedValue331=getLocalizedValue(\"v331\",activeLocale))!==null&&_getLocalizedValue331!==void 0?_getLocalizedValue331:\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\",W88zB8mIG:(_getLocalizedValue332=getLocalizedValue(\"v330\",activeLocale))!==null&&_getLocalizedValue332!==void 0?_getLocalizedValue332:\"Negotiation and closing techniques\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue333=getLocalizedValue(\"v329\",activeLocale))!==null&&_getLocalizedValue333!==void 0?_getLocalizedValue333:\"Module 13\",T8rQFvSBR:(_getLocalizedValue334=getLocalizedValue(\"v328\",activeLocale))!==null&&_getLocalizedValue334!==void 0?_getLocalizedValue334:\"There is a component of negotiation in every sale. It is essential that you learn the techniques and tools that allow you to achieve your goals.\\n\\n\u2013 Your BATNA gives you power\\n\u2013 Their BATNA helps you make your first (aggressive) offer\\n\u2013 Don't negotiate too soon\\n\u2013 The party with greater emotional control wins\\n\u2013 Don't make one offer, make 3\\n\u2013 Close the deal\",W88zB8mIG:(_getLocalizedValue335=getLocalizedValue(\"v327\",activeLocale))!==null&&_getLocalizedValue335!==void 0?_getLocalizedValue335:\"Negotiation and closing techniques\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-1gxnrh0-container\",layoutDependency:layoutDependency,layoutId:\"Eh7fyttqM-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue336=getLocalizedValue(\"v338\",activeLocale))!==null&&_getLocalizedValue336!==void 0?_getLocalizedValue336:\"M\\xf3dulo 17\",height:\"100%\",id:\"Eh7fyttqM\",layoutId:\"Eh7fyttqM\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue337=getLocalizedValue(\"v337\",activeLocale))!==null&&_getLocalizedValue337!==void 0?_getLocalizedValue337:\"En este m\\xf3dulo analizaremos las diferentes herramientas que se utilizan a lo largo del proceso de venta, desde una tan b\\xe1sica como el CRM hasta otras m\\xe1s innovadoras como por ejemplo las Digital Sales Rooms en las que compartir la informaci\\xf3n con tu cliente.\\n\\n\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue338=getLocalizedValue(\"v336\",activeLocale))!==null&&_getLocalizedValue338!==void 0?_getLocalizedValue338:\"Herramientas\\n\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue339=getLocalizedValue(\"v347\",activeLocale))!==null&&_getLocalizedValue339!==void 0?_getLocalizedValue339:\"Module 17\",T8rQFvSBR:(_getLocalizedValue340=getLocalizedValue(\"v346\",activeLocale))!==null&&_getLocalizedValue340!==void 0?_getLocalizedValue340:\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\",W88zB8mIG:(_getLocalizedValue341=getLocalizedValue(\"v345\",activeLocale))!==null&&_getLocalizedValue341!==void 0?_getLocalizedValue341:\"Tools\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue342=getLocalizedValue(\"v344\",activeLocale))!==null&&_getLocalizedValue342!==void 0?_getLocalizedValue342:\"Module 18\",T8rQFvSBR:(_getLocalizedValue343=getLocalizedValue(\"v343\",activeLocale))!==null&&_getLocalizedValue343!==void 0?_getLocalizedValue343:\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\",W88zB8mIG:(_getLocalizedValue344=getLocalizedValue(\"v342\",activeLocale))!==null&&_getLocalizedValue344!==void 0?_getLocalizedValue344:\"Tools\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue345=getLocalizedValue(\"v341\",activeLocale))!==null&&_getLocalizedValue345!==void 0?_getLocalizedValue345:\"Module 15\",T8rQFvSBR:(_getLocalizedValue346=getLocalizedValue(\"v340\",activeLocale))!==null&&_getLocalizedValue346!==void 0?_getLocalizedValue346:\"In this module we will analyze the different tools that are used throughout the sales process, from something as basic as CRM to more innovative ones such as Digital Sales Rooms where you can share information with your client.\",W88zB8mIG:(_getLocalizedValue347=getLocalizedValue(\"v339\",activeLocale))!==null&&_getLocalizedValue347!==void 0?_getLocalizedValue347:\"Tools\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-1puc041-container\",layoutDependency:layoutDependency,layoutId:\"eiFbhj26e-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue348=getLocalizedValue(\"v350\",activeLocale))!==null&&_getLocalizedValue348!==void 0?_getLocalizedValue348:\"M\\xf3dulo 18\",height:\"100%\",id:\"eiFbhj26e\",layoutId:\"eiFbhj26e\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue349=getLocalizedValue(\"v349\",activeLocale))!==null&&_getLocalizedValue349!==void 0?_getLocalizedValue349:\"Las Redes Sociales, especialmente LinkedIn, se han convertido en un canal FUNDAMENTAL para la venta ya que permiten conectar y construir relaciones con los decision makers. En este m\\xf3dulo aprender\\xe1s a crear una red, ganar autoridad, mandar los mensajes adecuados, medir el \\xe9xito, etc.\\n\\n\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue350=getLocalizedValue(\"v348\",activeLocale))!==null&&_getLocalizedValue350!==void 0?_getLocalizedValue350:\"Social Selling\\n\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue351=getLocalizedValue(\"v359\",activeLocale))!==null&&_getLocalizedValue351!==void 0?_getLocalizedValue351:\"Module 18\",T8rQFvSBR:(_getLocalizedValue352=getLocalizedValue(\"v358\",activeLocale))!==null&&_getLocalizedValue352!==void 0?_getLocalizedValue352:\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \",W88zB8mIG:(_getLocalizedValue353=getLocalizedValue(\"v357\",activeLocale))!==null&&_getLocalizedValue353!==void 0?_getLocalizedValue353:\"Social Selling\\n\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue354=getLocalizedValue(\"v356\",activeLocale))!==null&&_getLocalizedValue354!==void 0?_getLocalizedValue354:\"Module 18\",T8rQFvSBR:(_getLocalizedValue355=getLocalizedValue(\"v355\",activeLocale))!==null&&_getLocalizedValue355!==void 0?_getLocalizedValue355:\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \\n\\n\",W88zB8mIG:(_getLocalizedValue356=getLocalizedValue(\"v354\",activeLocale))!==null&&_getLocalizedValue356!==void 0?_getLocalizedValue356:\"Social Selling\\n\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue357=getLocalizedValue(\"v353\",activeLocale))!==null&&_getLocalizedValue357!==void 0?_getLocalizedValue357:\"Module 14\",T8rQFvSBR:(_getLocalizedValue358=getLocalizedValue(\"v352\",activeLocale))!==null&&_getLocalizedValue358!==void 0?_getLocalizedValue358:\"Social media, especially LinkedIn, have become a FUNDAMENTAL channel for sales since they allow you to connect and build relationships with decision makers. In this module, you will learn how to create a network, gain authority, send the right messages, measure success, etc. \\n\\n\",W88zB8mIG:(_getLocalizedValue359=getLocalizedValue(\"v351\",activeLocale))!==null&&_getLocalizedValue359!==void 0?_getLocalizedValue359:\"Social Selling\\n\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-16iqugn-container\",layoutDependency:layoutDependency,layoutId:\"BBvpFFSId-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue360=getLocalizedValue(\"v362\",activeLocale))!==null&&_getLocalizedValue360!==void 0?_getLocalizedValue360:\"M\\xf3dulo 12\",height:\"100%\",id:\"BBvpFFSId\",layoutId:\"BBvpFFSId\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue361=getLocalizedValue(\"v361\",activeLocale))!==null&&_getLocalizedValue361!==void 0?_getLocalizedValue361:\"No vale con que muestres que te preocupas por ellos\u2026 PREOC\\xdaPATE DE VERDAD. En este m\\xf3dulo aprendemos de la mano de Chris Voss una serie de t\\xe9cnicas para construir empat\\xeda:\\n\\n\u2013 3 tipos de negociadores\\n\u2013 LabelsTM\\n\u2013 MirrorsTM\\n\u2013 SummaryTM\\n\u2013 Genera ventas a trav\\xe9s del TacticalEmpathyTM\\n\u2013 Practicando el TacticalEmpathyTM\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue362=getLocalizedValue(\"v360\",activeLocale))!==null&&_getLocalizedValue362!==void 0?_getLocalizedValue362:\"Generando una conexi\\xf3n emocional: Empat\\xeda\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue363=getLocalizedValue(\"v371\",activeLocale))!==null&&_getLocalizedValue363!==void 0?_getLocalizedValue363:\"Module 12\",T8rQFvSBR:(_getLocalizedValue364=getLocalizedValue(\"v370\",activeLocale))!==null&&_getLocalizedValue364!==void 0?_getLocalizedValue364:\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\",W88zB8mIG:(_getLocalizedValue365=getLocalizedValue(\"v369\",activeLocale))!==null&&_getLocalizedValue365!==void 0?_getLocalizedValue365:\"Building an emotional connection: Empathy\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue366=getLocalizedValue(\"v368\",activeLocale))!==null&&_getLocalizedValue366!==void 0?_getLocalizedValue366:\"Module 12\",T8rQFvSBR:(_getLocalizedValue367=getLocalizedValue(\"v367\",activeLocale))!==null&&_getLocalizedValue367!==void 0?_getLocalizedValue367:\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\",W88zB8mIG:(_getLocalizedValue368=getLocalizedValue(\"v366\",activeLocale))!==null&&_getLocalizedValue368!==void 0?_getLocalizedValue368:\"Building an emotional connection: Empathy\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue369=getLocalizedValue(\"v365\",activeLocale))!==null&&_getLocalizedValue369!==void 0?_getLocalizedValue369:\"Module 8\",T8rQFvSBR:(_getLocalizedValue370=getLocalizedValue(\"v364\",activeLocale))!==null&&_getLocalizedValue370!==void 0?_getLocalizedValue370:\"It's not enough to just show that you care about them... CARE FOR REAL. In this module, we learn hand in hand with Chris Voss a series of techniques to build empathy:\\n\\n- 3 types of negotiators\\n- LabelsTM\\n- MirrorsTM\\n- SummaryTM\\n- Generate sales through TacticalEmpathyTM\\n- Practicing TacticalEmpathyTM\",W88zB8mIG:(_getLocalizedValue371=getLocalizedValue(\"v363\",activeLocale))!==null&&_getLocalizedValue371!==void 0?_getLocalizedValue371:\"Building an emotional connection: Empathy\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-1uvg2a-container\",layoutDependency:layoutDependency,layoutId:\"Qy5LPFe82-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue372=getLocalizedValue(\"v374\",activeLocale))!==null&&_getLocalizedValue372!==void 0?_getLocalizedValue372:\"M\\xf3dulo 13\",height:\"100%\",id:\"Qy5LPFe82\",layoutId:\"Qy5LPFe82\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue373=getLocalizedValue(\"v373\",activeLocale))!==null&&_getLocalizedValue373!==void 0?_getLocalizedValue373:\"Un error habitual es vender el producto desde el principio, cuando lo que tienes que hacer es hacerle ver a tu cliente que existe una raz\\xf3n de peso (un problema, una oportunidad\u2026) para buscar soluciones y actuar. \\xa1Y nosotros somos la soluci\\xf3n!\\n\\n\u2013 Tus clientes no saben lo que necesitan\\n\u2013 De problemas a \u201Cmotivadores\u201D\\n\u2013 La estructura del script\\n\u2013 Preguntas para hacerlo evidente\\n\u2013 Preguntas para hacer que sientan las implicaciones\\n\u2013 Crear separaci\\xf3n\\n\u2013 Preguntas para crear la necesidad\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue374=getLocalizedValue(\"v372\",activeLocale))!==null&&_getLocalizedValue374!==void 0?_getLocalizedValue374:\"Generando la necesidad\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue375=getLocalizedValue(\"v383\",activeLocale))!==null&&_getLocalizedValue375!==void 0?_getLocalizedValue375:\"Module 13\",T8rQFvSBR:(_getLocalizedValue376=getLocalizedValue(\"v382\",activeLocale))!==null&&_getLocalizedValue376!==void 0?_getLocalizedValue376:\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\",W88zB8mIG:(_getLocalizedValue377=getLocalizedValue(\"v381\",activeLocale))!==null&&_getLocalizedValue377!==void 0?_getLocalizedValue377:\"Generating the need\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue378=getLocalizedValue(\"v380\",activeLocale))!==null&&_getLocalizedValue378!==void 0?_getLocalizedValue378:\"Module 13\",T8rQFvSBR:(_getLocalizedValue379=getLocalizedValue(\"v379\",activeLocale))!==null&&_getLocalizedValue379!==void 0?_getLocalizedValue379:\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\",W88zB8mIG:(_getLocalizedValue380=getLocalizedValue(\"v378\",activeLocale))!==null&&_getLocalizedValue380!==void 0?_getLocalizedValue380:\"Generating the need\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue381=getLocalizedValue(\"v377\",activeLocale))!==null&&_getLocalizedValue381!==void 0?_getLocalizedValue381:\"Module 9\",T8rQFvSBR:(_getLocalizedValue382=getLocalizedValue(\"v376\",activeLocale))!==null&&_getLocalizedValue382!==void 0?_getLocalizedValue382:\"A common mistake is to sell the product right from the start, when you should make your customer see that there is a compelling reason (a problem, an opportunity...) to seek solutions and take action. And we are the solution!\\n\\n- Your customers don't know what they need\\n- From problems to 'motivators'\\n- Script structure\\n- Questions to make it evident\\n- Questions to make them feel the implications\\n- Create separation\\n- Questions to create the need\",W88zB8mIG:(_getLocalizedValue383=getLocalizedValue(\"v375\",activeLocale))!==null&&_getLocalizedValue383!==void 0?_getLocalizedValue383:\"Generating the need\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-ev38ai-container\",layoutDependency:layoutDependency,layoutId:\"Q4TWVU65q-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue384=getLocalizedValue(\"v386\",activeLocale))!==null&&_getLocalizedValue384!==void 0?_getLocalizedValue384:\"M\\xf3dulo 14\",height:\"100%\",id:\"Q4TWVU65q\",layoutId:\"Q4TWVU65q\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue385=getLocalizedValue(\"v385\",activeLocale))!==null&&_getLocalizedValue385!==void 0?_getLocalizedValue385:\"\\xbfC\\xf3mo ser capaz de trasladar una propuesta de valor de manera potente y que genere inter\\xe9s? Visualizando de forma clara sus componentes, su \u201Canatom\\xeda\u201D: beneficios, diferenciaci\\xf3n\u2026\\n\\n\u2013 Value Proposition Framework\\n\u2013 Ecuaci\\xf3n de Valor\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue386=getLocalizedValue(\"v384\",activeLocale))!==null&&_getLocalizedValue386!==void 0?_getLocalizedValue386:\"Entendiendo tu propuesta de valor\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue387=getLocalizedValue(\"v395\",activeLocale))!==null&&_getLocalizedValue387!==void 0?_getLocalizedValue387:\"Module 14\",T8rQFvSBR:(_getLocalizedValue388=getLocalizedValue(\"v394\",activeLocale))!==null&&_getLocalizedValue388!==void 0?_getLocalizedValue388:\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equationclara sus componentes, su \u201Canatom\\xeda\u201D: beneficios, diferenciaci\\xf3n\u2026\\n\\n\u2013 Value Proposition Framework\\n\u2013 Ecuaci\\xf3n de Valor\",W88zB8mIG:(_getLocalizedValue389=getLocalizedValue(\"v393\",activeLocale))!==null&&_getLocalizedValue389!==void 0?_getLocalizedValue389:\"Understanding your value proposition\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue390=getLocalizedValue(\"v392\",activeLocale))!==null&&_getLocalizedValue390!==void 0?_getLocalizedValue390:\"Module 14\",T8rQFvSBR:(_getLocalizedValue391=getLocalizedValue(\"v391\",activeLocale))!==null&&_getLocalizedValue391!==void 0?_getLocalizedValue391:\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\",W88zB8mIG:(_getLocalizedValue392=getLocalizedValue(\"v390\",activeLocale))!==null&&_getLocalizedValue392!==void 0?_getLocalizedValue392:\"Understanding your value proposition\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue393=getLocalizedValue(\"v389\",activeLocale))!==null&&_getLocalizedValue393!==void 0?_getLocalizedValue393:\"Module 10\",T8rQFvSBR:(_getLocalizedValue394=getLocalizedValue(\"v388\",activeLocale))!==null&&_getLocalizedValue394!==void 0?_getLocalizedValue394:\"How to be able to convey a value proposition in a powerful way that generates interest? Visualizing its components clearly, its \u201Canatomy\u201D: benefits, differentiation\u2026\\n\\n- Value Proposition Framework\\n- Value Equation\",W88zB8mIG:(_getLocalizedValue395=getLocalizedValue(\"v387\",activeLocale))!==null&&_getLocalizedValue395!==void 0?_getLocalizedValue395:\"Understanding your value proposition\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-16a8kdz-container\",layoutDependency:layoutDependency,layoutId:\"tRqX57RBx-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue396=getLocalizedValue(\"v398\",activeLocale))!==null&&_getLocalizedValue396!==void 0?_getLocalizedValue396:\"M\\xf3dulo 15\",height:\"100%\",id:\"tRqX57RBx\",layoutId:\"tRqX57RBx\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue397=getLocalizedValue(\"v397\",activeLocale))!==null&&_getLocalizedValue397!==void 0?_getLocalizedValue397:\"Un pitch de ventas realmente bueno marca la diferencia entre facturar millones de euros m\\xe1s. En este m\\xf3dulo cubriremos las mejores t\\xe9cnicas para crear el mejor pitch posible:\\n\\n\u2013 Elevator pitch\\n\u2013 Crea una historia con Storybrand\\n\u2013 La t\\xe9cnica del \u201CVillano\u201D\\n\u2013 Antic\\xedpate a sus preocupaciones\\n\u2013 ROI & Value Selling\\n\u2013 Impacto en las emociones\\n\u2013 Explica el POR QU\\xc9\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue398=getLocalizedValue(\"v396\",activeLocale))!==null&&_getLocalizedValue398!==void 0?_getLocalizedValue398:\"Pitching\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue399=getLocalizedValue(\"v407\",activeLocale))!==null&&_getLocalizedValue399!==void 0?_getLocalizedValue399:\"Module 15\",T8rQFvSBR:(_getLocalizedValue400=getLocalizedValue(\"v406\",activeLocale))!==null&&_getLocalizedValue400!==void 0?_getLocalizedValue400:\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\",W88zB8mIG:(_getLocalizedValue401=getLocalizedValue(\"v405\",activeLocale))!==null&&_getLocalizedValue401!==void 0?_getLocalizedValue401:\"Pitching\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue402=getLocalizedValue(\"v404\",activeLocale))!==null&&_getLocalizedValue402!==void 0?_getLocalizedValue402:\"Module 15\",T8rQFvSBR:(_getLocalizedValue403=getLocalizedValue(\"v403\",activeLocale))!==null&&_getLocalizedValue403!==void 0?_getLocalizedValue403:\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\",W88zB8mIG:(_getLocalizedValue404=getLocalizedValue(\"v402\",activeLocale))!==null&&_getLocalizedValue404!==void 0?_getLocalizedValue404:\"Pitching\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue405=getLocalizedValue(\"v401\",activeLocale))!==null&&_getLocalizedValue405!==void 0?_getLocalizedValue405:\"Module 11\",T8rQFvSBR:(_getLocalizedValue406=getLocalizedValue(\"v400\",activeLocale))!==null&&_getLocalizedValue406!==void 0?_getLocalizedValue406:\"A really good sales pitch makes the difference between billing millions of euros more. In this module we will cover the best techniques to create the best possible pitch:\\n\\n\u2013 Elevator pitch\\n\u2013 Create a story with Storybrand\\n\u2013 The 'Villain' technique\\n\u2013 Anticipate their concerns\\n\u2013 ROI & Value Selling\\n\u2013 Emotional impact\\n\u2013 Explain the WHY\",W88zB8mIG:(_getLocalizedValue407=getLocalizedValue(\"v399\",activeLocale))!==null&&_getLocalizedValue407!==void 0?_getLocalizedValue407:\"Pitching\"}},baseVariant,gestureVariant)})}),isDisplayed3()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-ahae42-container\",layoutDependency:layoutDependency,layoutId:\"puuk6fxy_-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue408=getLocalizedValue(\"v410\",activeLocale))!==null&&_getLocalizedValue408!==void 0?_getLocalizedValue408:\"M\\xf3dulo 16\",height:\"100%\",id:\"puuk6fxy_\",layoutId:\"puuk6fxy_\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue409=getLocalizedValue(\"v409\",activeLocale))!==null&&_getLocalizedValue409!==void 0?_getLocalizedValue409:\"Un vendedor excelente es un \u201Cmaestro\u201D en la gesti\\xf3n de las objeciones de los potenciales clientes. En este m\\xf3dulo te ense\\xf1aremos las claves para conseguirlo.\\n\\n-Entiende de d\\xf3nde vienen las objeciones\\n-No luches contra las objeciones (t\\xe9cnica de judo)\\n-Prep\\xe1rate para gestionarlas (con este framework)\\n-Distracciones y pistas falsas\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue410=getLocalizedValue(\"v408\",activeLocale))!==null&&_getLocalizedValue410!==void 0?_getLocalizedValue410:\"Gestionando objeciones\",width:\"100%\",...addPropertyOverrides({MxtVJ1C6U:{CoChsmq_0:(_getLocalizedValue411=getLocalizedValue(\"v419\",activeLocale))!==null&&_getLocalizedValue411!==void 0?_getLocalizedValue411:\"Module 16\",T8rQFvSBR:(_getLocalizedValue412=getLocalizedValue(\"v418\",activeLocale))!==null&&_getLocalizedValue412!==void 0?_getLocalizedValue412:\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\",W88zB8mIG:(_getLocalizedValue413=getLocalizedValue(\"v417\",activeLocale))!==null&&_getLocalizedValue413!==void 0?_getLocalizedValue413:\"Handling Objections\"},tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue414=getLocalizedValue(\"v416\",activeLocale))!==null&&_getLocalizedValue414!==void 0?_getLocalizedValue414:\"Module 16\",T8rQFvSBR:(_getLocalizedValue415=getLocalizedValue(\"v415\",activeLocale))!==null&&_getLocalizedValue415!==void 0?_getLocalizedValue415:\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\",W88zB8mIG:(_getLocalizedValue416=getLocalizedValue(\"v414\",activeLocale))!==null&&_getLocalizedValue416!==void 0?_getLocalizedValue416:\"Handling Objections\"},vqJIhZFSL:{CoChsmq_0:(_getLocalizedValue417=getLocalizedValue(\"v413\",activeLocale))!==null&&_getLocalizedValue417!==void 0?_getLocalizedValue417:\"Module 12\",T8rQFvSBR:(_getLocalizedValue418=getLocalizedValue(\"v412\",activeLocale))!==null&&_getLocalizedValue418!==void 0?_getLocalizedValue418:\"An excellent salesperson is a 'master' at handling potential customer objections. In this module, we will teach you the keys to achieving this.\\n\\n- Understand where objections come from\\n- Do not fight against objections (judo technique)\\n- Prepare to handle them (with this framework)\\n- Distractions and false clues\",W88zB8mIG:(_getLocalizedValue419=getLocalizedValue(\"v411\",activeLocale))!==null&&_getLocalizedValue419!==void 0?_getLocalizedValue419:\"Handling Objections\"}},baseVariant,gestureVariant)})}),isDisplayed4()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-1otclo9-container\",layoutDependency:layoutDependency,layoutId:\"G5dZNEbEg-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue420=getLocalizedValue(\"v421\",activeLocale))!==null&&_getLocalizedValue420!==void 0?_getLocalizedValue420:\"Extra\",height:\"100%\",id:\"G5dZNEbEg\",layoutId:\"G5dZNEbEg\",style:{width:\"100%\"},T8rQFvSBR:\"1. SEO\\nAunque no tengas conocimientos t\\xe9cnicos, si conoces las claves y entiendes a Google, aprender\\xe1s a posicionar tu web en los primeros resultados de Google. Con casos reales aprender\\xe1s a:\\n\\nEstructurar tu web para que Google la entienda\\nHacer un keyword research para saber qu\\xe9 palabras posicionar\\nCrear contenido adecuado para que se posicione\\nControlar otros factores que Google tiene en cuenta (velocidad de carga, backlinks)\\n \\n\\n2. Facebook & Instagram Ads\\nHay m\\xe1s de 1.000 millones de personas usando Facebook e Instagram al d\\xeda. Si sabes crear campa\\xf1as que vayan directamente a tu p\\xfablico y sabes comunicar tu propuesta de valor puedes multiplicar tus ventas. Y para ello ense\\xf1aremos 4 casos reales PASO A PASO c\\xf3mo lo hacemos nosotros en nuestros negocios.\\n\\n \\n\\n3. Google Ads\\nCada vez que tu p\\xfablico busca o navega por internet nos da una oportunidad de impactarle y llevarle a nuestra web. Google Ads es la mayor plataforma de distribuci\\xf3n de ads por lo que en esta especialidad aprender\\xe1s a elegir y usar el mejor formato de anuncio. SEM, display, shopping, un v\\xeddeo en Youtube\u2026 todos los tipos de campa\\xf1a las configuraremos en directo PASO A PASO para nuestros propios negocios.\\n\\n \\n\\n4. Social Media\\nTodos dicen que las redes sociales son importantes pero pocos saben trabajarlas. Desde el minuto 0 las redes sociales han sido una de las claves de ThePowerMBA para atraer tr\\xe1fico, generar confianza, entender a nuestros clientes\u2026 Sabemos c\\xf3mo dominarlas y te vamos a ense\\xf1ar a ti tambi\\xe9n a hacerlo.\\n\\n \\n\\n5. Growth Hacking\\nVamos a contar lo que otros m\\xe1sters no se atreven a contar. Las t\\xe9cnicas y maneras de hacer explotar tus campa\\xf1as de marketing digital y ayudar a crecer exponencialmente el negocio. Prep\\xe1rate para pensar diferente y como nunca lo hab\\xedas hecho.\\n\\n \\n\\n6. Marketing Influencers\\nLos influencers tienen una audiencia que conf\\xeda en ellos y que podemos aprovechar como altavoz para nuestro negocio pero a veces no es tan f\\xe1cil encontrar al influencer adecuado. Por eso veremos:\\n\\nC\\xf3mo encontrar a los influencers que cuadran con tu propuesta de valor\\nC\\xf3mo negociar con ellos\\nC\\xf3mo saber si las campa\\xf1as est\\xe1n funcionando o no\\n \\n\\n7. Anal\\xedtica\\nEn internet todo se puede medir pero no es f\\xe1cil. Saber de d\\xf3nde viene cada cliente, que hace hasta comprarte y qu\\xe9 hace despu\\xe9s de comprarte en imprescindible para saber c\\xf3mo mejorar. Descubre en con esta especializaci\\xf3n a encontrar las m\\xe9tricas importantes de tu negocio y medirlas con Google Analytics.\\n\\n \\n\\n8. Power CMOS\\nLos mejores CMOs de Espa\\xf1a nos han contado:\\n\\nC\\xf3mo es su d\\xeda a d\\xeda\\nQu\\xe9 m\\xe9tricas usan\\nC\\xf3mo reportan hacia arriba\\nC\\xf3mo trabajan con el equipo de Marketing\\nQu\\xe9 tiene que reunir un marketer para entrar en su equipo\\n \\n\\n9. Trabajar con agencias\\nTodo lo que hemos visto hasta ahora se puede externalizar con agencias de marketing pero para hacerlo hay que saber muy bien c\\xf3mo hacerlo. En este bloque son las propias agencias quienes nos lo cuentan.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue421=getLocalizedValue(\"v420\",activeLocale))!==null&&_getLocalizedValue421!==void 0?_getLocalizedValue421:\"Especializaciones pr\\xe1cticas\",width:\"100%\",...addPropertyOverrides({e2WFD009z:{CoChsmq_0:(_getLocalizedValue422=getLocalizedValue(\"v425\",activeLocale))!==null&&_getLocalizedValue422!==void 0?_getLocalizedValue422:\"Extra\",W88zB8mIG:(_getLocalizedValue423=getLocalizedValue(\"v424\",activeLocale))!==null&&_getLocalizedValue423!==void 0?_getLocalizedValue423:\"Especializaciones pr\\xe1cticas\"},kByzqnBB0:{CoChsmq_0:(_getLocalizedValue424=getLocalizedValue(\"v429\",activeLocale))!==null&&_getLocalizedValue424!==void 0?_getLocalizedValue424:\"Extra\",W88zB8mIG:(_getLocalizedValue425=getLocalizedValue(\"v428\",activeLocale))!==null&&_getLocalizedValue425!==void 0?_getLocalizedValue425:\"Especializaciones pr\\xe1cticas\"},O45UYfGIj:{CoChsmq_0:(_getLocalizedValue426=getLocalizedValue(\"v427\",activeLocale))!==null&&_getLocalizedValue426!==void 0?_getLocalizedValue426:\"Extra\",W88zB8mIG:(_getLocalizedValue427=getLocalizedValue(\"v426\",activeLocale))!==null&&_getLocalizedValue427!==void 0?_getLocalizedValue427:\"Especializaciones pr\\xe1cticas\"},pRjXtVcKk:{CoChsmq_0:(_getLocalizedValue428=getLocalizedValue(\"v423\",activeLocale))!==null&&_getLocalizedValue428!==void 0?_getLocalizedValue428:\"Extra\",W88zB8mIG:(_getLocalizedValue429=getLocalizedValue(\"v422\",activeLocale))!==null&&_getLocalizedValue429!==void 0?_getLocalizedValue429:\"Especializaciones pr\\xe1cticas\"}},baseVariant,gestureVariant)})}),isDisplayed5()&&/*#__PURE__*/_jsxs(motion.div,{className:\"framer-w1njcy\",layoutDependency:layoutDependency,layoutId:\"i6XpgIJ2h\",style:{backgroundColor:\"rgb(255, 255, 255)\"},children:[/*#__PURE__*/_jsxs(motion.div,{className:\"framer-1g8dc8\",\"data-framer-name\":\"Question\",\"data-highlight\":true,layoutDependency:layoutDependency,layoutId:\"NF15SVMu0\",onTap:onTap1gm9tyl,children:[/*#__PURE__*/_jsxs(motion.div,{className:\"framer-1i1wqwu\",\"data-framer-name\":\"Plus\",layoutDependency:layoutDependency,layoutId:\"MIWnhlnGC\",style:{opacity:.3,rotate:45},children:[/*#__PURE__*/_jsx(motion.div,{className:\"framer-ogvbdd\",layoutDependency:layoutDependency,layoutId:\"L6QklLflf\",style:{backgroundColor:\"rgb(0, 0, 0)\",borderBottomLeftRadius:10,borderBottomRightRadius:10,borderTopLeftRadius:10,borderTopRightRadius:10}}),/*#__PURE__*/_jsx(motion.div,{className:\"framer-1dethp8\",layoutDependency:layoutDependency,layoutId:\"EAjnmm3C7\",style:{backgroundColor:\"rgb(0, 0, 0)\",borderBottomLeftRadius:10,borderBottomRightRadius:10,borderTopLeftRadius:10,borderTopRightRadius:10}})]}),/*#__PURE__*/_jsx(RichText,{__fromCanvasComponent:true,children:/*#__PURE__*/_jsx(React.Fragment,{children:/*#__PURE__*/_jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy1yZWd1bGFy\",\"--framer-font-family\":'\"Poppins\", \"Poppins Placeholder\", sans-serif',\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"\\xbfTenemos formaci\\xf3n orientada a plantillas y empresas?\"})}),className:\"framer-14rxyv7\",fonts:[\"GF;Poppins-regular\"],layoutDependency:layoutDependency,layoutId:\"UV12lsaQx\",style:{\"--extracted-r6o4lv\":\"var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64))\",\"--framer-link-text-color\":\"rgb(0, 153, 255)\",\"--framer-link-text-decoration\":\"underline\",\"--framer-paragraph-spacing\":\"0px\"},text:W88zB8mIGNmkEeGkk1,verticalAlignment:\"top\",withExternalLayout:true,...addPropertyOverrides({kByzqnBB0:{text:undefined}},baseVariant,gestureVariant)})]}),/*#__PURE__*/_jsx(motion.div,{className:\"framer-6y3dod\",\"data-framer-name\":\"Answer\",layoutDependency:layoutDependency,layoutId:\"kGPgmao6r\",children:/*#__PURE__*/_jsx(RichText,{__fromCanvasComponent:true,children:(_getLocalizedValue430=getLocalizedValue(\"v430\",activeLocale))!==null&&_getLocalizedValue430!==void 0?_getLocalizedValue430:/*#__PURE__*/_jsxs(React.Fragment,{children:[/*#__PURE__*/_jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-r6o4lv, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"\\xa1S\\xed! Actualmente trabajamos con m\\xe1s de 600 empresas, como Danone, Sanitas, L\u2019Oreal o Clicars. Estas empresas han decidido formar a todos sus equipos en programas de negocio y liderazgo principalmente.\\xa0\"}),/*#__PURE__*/_jsxs(motion.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-2gxw0f, rgb(102, 102, 102))\"},children:[/*#__PURE__*/_jsx(motion.br,{}),/*#__PURE__*/_jsx(motion.br,{className:\"trailing-break\"})]}),/*#__PURE__*/_jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1iakedh, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Y te preguntar\\xe1s, \\xbfpor qu\\xe9 han decidido empresas como Danone complementar la formaci\\xf3n de sus empleados con thePower?\"}),/*#__PURE__*/_jsxs(motion.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-14qxiz, rgb(102, 102, 102))\"},children:[/*#__PURE__*/_jsx(motion.br,{}),/*#__PURE__*/_jsx(motion.br,{className:\"trailing-break\"})]}),/*#__PURE__*/_jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-ydz9fi, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Muy sencillo, en todas las empresas hay empleados que, adem\\xe1s de ser clave para la organizaci\\xf3n (High Potentials, Middle Managers, Young Leaders\u2026), quieren aprender, crecer y contribuir mucho m\\xe1s.\"}),/*#__PURE__*/_jsxs(motion.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1yfvjw7, rgb(102, 102, 102))\"},children:[/*#__PURE__*/_jsx(motion.br,{}),/*#__PURE__*/_jsx(motion.br,{className:\"trailing-break\"})]}),/*#__PURE__*/_jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-8vgz36, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Sin embargo, estos perfiles generalmente est\\xe1n recibiendo formaciones t\\xe9cnicas muy espec\\xedficas o cursos online de poco impacto, mientras que los programas de liderazgo, tech y negocio que marcan la diferencia est\\xe1n limitados al C-Level o Sr. Managers.\"}),/*#__PURE__*/_jsx(motion.p,{style:{\"--font-selector\":\"R0Y7UG9wcGlucy0zMDA=\",\"--framer-font-family\":'\"Poppins\", sans-serif',\"--framer-font-weight\":\"300\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-t2ptvp, var(--token-309c0a91-1ef6-42c4-8ae1-af638c574b28, rgb(30, 55, 64)))\"},children:\"Si t\\xfa tambi\\xe9n eres de los que piensa que la formaci\\xf3n en negocio, tech y liderazgo deber\\xeda ser para todos los trabajadores\u2026\"}),/*#__PURE__*/_jsxs(motion.p,{style:{\"--font-selector\":\"R0Y7SW50ZXItNjAw\",\"--framer-font-weight\":\"600\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"left\",\"--framer-text-color\":\"var(--extracted-1jpqyj2, rgb(102, 102, 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Actualmente trabajamos con m\\xe1s de 600 empresas, como Danone, Sanitas, L\u2019Oreal o Clicars. 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You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue454=getLocalizedValue(\"v452\",activeLocale))!==null&&_getLocalizedValue454!==void 0?_getLocalizedValue454:\"Practical Specializations\",width:\"100%\",...addPropertyOverrides({p1hcXpWBP:{CoChsmq_0:(_getLocalizedValue455=getLocalizedValue(\"v457\",activeLocale))!==null&&_getLocalizedValue455!==void 0?_getLocalizedValue455:\"Module 10\",T8rQFvSBR:(_getLocalizedValue456=getLocalizedValue(\"v456\",activeLocale))!==null&&_getLocalizedValue456!==void 0?_getLocalizedValue456:\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\",W88zB8mIG:(_getLocalizedValue457=getLocalizedValue(\"v455\",activeLocale))!==null&&_getLocalizedValue457!==void 0?_getLocalizedValue457:\"Practical Specializations\"}},baseVariant,gestureVariant)})}),isDisplayed6()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-dabw6-container\",layoutDependency:layoutDependency,layoutId:\"cfjxbthk3-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue458=getLocalizedValue(\"v460\",activeLocale))!==null&&_getLocalizedValue458!==void 0?_getLocalizedValue458:\"Module 18\",height:\"100%\",id:\"cfjxbthk3\",layoutId:\"cfjxbthk3\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue459=getLocalizedValue(\"v459\",activeLocale))!==null&&_getLocalizedValue459!==void 0?_getLocalizedValue459:\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue460=getLocalizedValue(\"v458\",activeLocale))!==null&&_getLocalizedValue460!==void 0?_getLocalizedValue460:\"Business & Marketing Fundamentals\",width:\"100%\",...addPropertyOverrides({tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue461=getLocalizedValue(\"v463\",activeLocale))!==null&&_getLocalizedValue461!==void 0?_getLocalizedValue461:\"Module 18\",T8rQFvSBR:(_getLocalizedValue462=getLocalizedValue(\"v462\",activeLocale))!==null&&_getLocalizedValue462!==void 0?_getLocalizedValue462:\"1.1 The Foundations of Marketing\\nThe key to being a brilliant marketer, and growing any business, is not to be an expert in the latest trends...\\n\\n \\n\\n1.2 Customers and Segmentation:\\nEveryone says they understand their customers, but the reality is that 99% do not. And that is what places you at another level.\\n\\n \\n\\n1.3 How to create winning value propositions:\\nHaving a winning value proposition is like driving a 700 hp Ferrari. The rest are left behind.\\n\\n \\n\\n1.4 How to create disruptive value propositions and find your Blue Ocean\\nTo innovate and revolutionize a sector, you don't need to be a visionary, but to know the tools.\\n\\n \\n\\n1.5 Lean Startup to innovate and not die trying\\nEveryone in today's business or marketing world must understand Lean Startup. Period.\\n\\n \\n\\n1.6 Power Selling\\nHaving the ability to create ads, websites, emails, or sales speeches that are much more powerful than 99% of people is one of the most valuable skills you can acquire.\",W88zB8mIG:(_getLocalizedValue463=getLocalizedValue(\"v461\",activeLocale))!==null&&_getLocalizedValue463!==void 0?_getLocalizedValue463:\"Business & Marketing Fundamentals\"}},baseVariant,gestureVariant)})}),isDisplayed6()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-1rkcl8k-container\",layoutDependency:layoutDependency,layoutId:\"WZwK44YKI-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue464=getLocalizedValue(\"v466\",activeLocale))!==null&&_getLocalizedValue464!==void 0?_getLocalizedValue464:\"Module 19\",height:\"100%\",id:\"WZwK44YKI\",layoutId:\"WZwK44YKI\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue465=getLocalizedValue(\"v465\",activeLocale))!==null&&_getLocalizedValue465!==void 0?_getLocalizedValue465:\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue466=getLocalizedValue(\"v464\",activeLocale))!==null&&_getLocalizedValue466!==void 0?_getLocalizedValue466:\"Marketing 360\\xba\",width:\"100%\",...addPropertyOverrides({tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue467=getLocalizedValue(\"v469\",activeLocale))!==null&&_getLocalizedValue467!==void 0?_getLocalizedValue467:\"Module 19\",T8rQFvSBR:(_getLocalizedValue468=getLocalizedValue(\"v468\",activeLocale))!==null&&_getLocalizedValue468!==void 0?_getLocalizedValue468:\"2.1 Key metrics:\\nEveryone knows the main metrics of digital marketing, but... We have to go a little further: when are they important and when not? In which phases does it make more sense to apply some metrics or others? How do these data evolve over time?\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.2 Strategic vision\\nThis model will give you a global vision of the different phases of the funnel. With it, you will be able to create useful strategies for each one.\\n\\n2.3 Attraction and branding strategies:\\nTo learn all the necessary strategies and tools to enhance a brand, capture traffic and leads. You will learn to choose channels, invest in them and finally optimize the process to multiply the ROI of any company.\\n\\nFacebook Ads, Google Ads, Inbound vs Outbound, Display, Programmatic, Content Marketing, ROI, ROAS, Analytics, Optimization, Key Metrics, Channel Mix, Strategies and Investment...\\n\\n2.4 Conversion:\\nEveryone is obsessed with traffic acquisition but the most important thing is conversion. Therefore, you must be able to define, implement, measure and constantly optimize strategies.\\n\\nMacro and micro conversions, CRO, user testing, omnichannel, remarketing, types of funnels...\\n\\n2.5 Lead Acquisition and Nurturing:\\nThere are a series of strategies that you must know to optimize lead acquisition.\\n\\nLead Magnets, Landing Page Creation Tools, Landing Page Optimization, Forms, Microconversions...\\n\\n2.6 Loyalty and Retention:\\nLearn to ensure that your customers are with you for as long as possible, improving their experience and your business.\\n\\nCLTV, churn rate, lock-in are some concepts that we will see in depth.\\n\\n2.7 Referral and Viralization:\\nWould you like to capture customers for free? To do this, you must know the tactics to encourage referral (word of mouth) and viralization. This will not only help you grow your business, but also gain profitability.\\n\\nViralization coefficient, Net Promoter Score, tools to encourage Referral, touchpoints you can take advantage of...\\n\\n\\nCertified as #PowerMarketer\",W88zB8mIG:(_getLocalizedValue469=getLocalizedValue(\"v467\",activeLocale))!==null&&_getLocalizedValue469!==void 0?_getLocalizedValue469:\"Marketing 360\\xba\"}},baseVariant,gestureVariant)})}),isDisplayed6()&&/*#__PURE__*/_jsx(motion.div,{className:\"framer-gohrzr-container\",layoutDependency:layoutDependency,layoutId:\"spxLc6Dif-container\",children:/*#__PURE__*/_jsx(MoludoSyllabus,{CoChsmq_0:(_getLocalizedValue470=getLocalizedValue(\"v472\",activeLocale))!==null&&_getLocalizedValue470!==void 0?_getLocalizedValue470:\"M\\xf3dulo 20\",height:\"100%\",id:\"spxLc6Dif\",layoutId:\"spxLc6Dif\",style:{width:\"100%\"},T8rQFvSBR:(_getLocalizedValue471=getLocalizedValue(\"v471\",activeLocale))!==null&&_getLocalizedValue471!==void 0?_getLocalizedValue471:\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\",variant:\"IRESLIcMO\",W88zB8mIG:(_getLocalizedValue472=getLocalizedValue(\"v470\",activeLocale))!==null&&_getLocalizedValue472!==void 0?_getLocalizedValue472:\"Practical Specializations\",width:\"100%\",...addPropertyOverrides({tcgkOAfwB:{CoChsmq_0:(_getLocalizedValue473=getLocalizedValue(\"v475\",activeLocale))!==null&&_getLocalizedValue473!==void 0?_getLocalizedValue473:\"M\\xf3dulo 20\",T8rQFvSBR:(_getLocalizedValue474=getLocalizedValue(\"v474\",activeLocale))!==null&&_getLocalizedValue474!==void 0?_getLocalizedValue474:\"3.1 SEO\\nEven if you do not have technical knowledge, if you understand the keys and understand how to position your website on Google's first results through an understanding of Google's algorithms. You will learn through real cases:\\n\\nStructuring the website so that Google understands it\\nMaking a keyword research to know which words to position\\nCreating appropriate content for it to be positioned\\nControlling other factors that Google takes into account (loading speed, backlinks...)\\n\\n\\n3.2 Facebook and Instagram Ads\\nThere are more than 1 billion people using Facebook and Instagram every day. If you know how to create campaigns that go directly to your audience and you know how to communicate your value proposition, you can multiply your sales. And we will show you 4 real cases STEP BY STEP on how we do it in our own businesses.\\n\\n\\n3.3 Google Ads\\nEvery time your audience searches or browses the internet, it gives us an opportunity to impact them and bring them to our website. Google Ads is the largest ad distribution platform, so in this specialty, you will learn to choose and use the best ad format. SEM, display, shopping, a video on Youtube... We will configure all types of campaigns live and step by step for our own businesses.\\n\\n\\n3.4 Social Media\\nEveryone says that social media is important, but few know how to work it. From minute 0, social networks have been one of ThePowerMBA's keys to attracting traffic, generating trust, understanding our clients... We know how to master them and we will teach you how to do it too.\\n\\n\\n3.5 Growth Hacking\\nWe will tell you what other masters do not dare to tell. Techniques and ways to exploit your digital marketing campaigns and help your business grow exponentially. Get ready to think differently and like you never have before.\\n\\n\\n3.6 Influencer Marketing\\nInfluencers have an audience that trusts them and that we can take advantage of as a loudspeaker for our business, but sometimes it is not that easy to find the right influencer. That is why we will see:\\n\\nHow to find the most suitable influencers with the value proposition\\nHow to negotiate with them\\nHow to know if the campaigns are working or not\\nOn the internet, everything can be measured, but it is not easy. Knowing where each customer comes from, what they do before buying, and what they do after buying is essential to know how to improve. Discover in this specialization how to find the important metrics of your business and measure them with Google Analytics.\\n\\n\\n3.8 Power CMOs\\nFrom the experience of the best CMOs in Spain comes this block where they will tell us about their work and their day-to-day activities in some of the most powerful companies.\\n\\n\\n3.9 Working with Agencies\\nEverything we have seen so far can be outsourced to marketing agencies, but you have to know very well how to do it. In this block, it is the agencies themselves who will tell us about it.\",W88zB8mIG:(_getLocalizedValue475=getLocalizedValue(\"v473\",activeLocale))!==null&&_getLocalizedValue475!==void 0?_getLocalizedValue475:\"Practical Specializations\"}},baseVariant,gestureVariant)})})]})})})});});const css=['.framer-T3cje [data-border=\"true\"]::after { content: \"\"; border-width: var(--border-top-width, 0) var(--border-right-width, 0) var(--border-bottom-width, 0) var(--border-left-width, 0); border-color: var(--border-color, none); border-style: var(--border-style, none); width: 100%; height: 100%; position: absolute; box-sizing: border-box; left: 0; top: 0; border-radius: inherit; pointer-events: none; }',\"@supports (aspect-ratio: 1) { body { --framer-aspect-ratio-supported: auto; } }\",\".framer-T3cje .framer-mqo9ni { display: block; }\",\".framer-T3cje .framer-1yb8tpd { align-content: flex-start; align-items: flex-start; display: flex; flex-direction: column; flex-wrap: nowrap; gap: 20px; height: min-content; 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margin-bottom: calc(0px / 2); margin-top: calc(0px / 2); } .framer-T3cje .framer-1g8dc8 > * { margin: 0px; margin-left: calc(24px / 2); margin-right: calc(24px / 2); } .framer-T3cje .framer-1g8dc8 > :first-child, .framer-T3cje .framer-uksov6 > :first-child, .framer-T3cje .framer-1jbuksh > :first-child, .framer-T3cje .framer-nlnj3c > :first-child { margin-left: 0px; } .framer-T3cje .framer-1g8dc8 > :last-child, .framer-T3cje .framer-uksov6 > :last-child, .framer-T3cje .framer-1jbuksh > :last-child, .framer-T3cje .framer-nlnj3c > :last-child { margin-right: 0px; } .framer-T3cje .framer-6y3dod > * { margin: 0px; margin-bottom: calc(10px / 2); margin-top: calc(10px / 2); } .framer-T3cje .framer-uksov6 > *, .framer-T3cje .framer-1jbuksh > *, .framer-T3cje .framer-nlnj3c > * { margin: 0px; margin-left: calc(10px / 2); margin-right: calc(10px / 2); } }\",\".framer-T3cje.framer-v-17mejvu .framer-1yb8tpd { align-content: center; align-items: center; }\",\".framer-T3cje.framer-v-hiwd63 .framer-w1njcy { width: 1000px; }\",\".framer-T3cje.framer-v-1yasse2 .framer-vyjjd7-container, .framer-T3cje.framer-v-1difzmt .framer-vyjjd7-container, .framer-T3cje.framer-v-1sd0eek .framer-vyjjd7-container { order: 0; }\",\".framer-T3cje.framer-v-1yasse2 .framer-bgxidt-container, .framer-T3cje.framer-v-1difzmt .framer-bgxidt-container, .framer-T3cje.framer-v-1sd0eek .framer-bgxidt-container { order: 1; }\",\".framer-T3cje.framer-v-1yasse2 .framer-8p3y6-container, .framer-T3cje.framer-v-1difzmt .framer-8p3y6-container, .framer-T3cje.framer-v-1sd0eek .framer-8p3y6-container { order: 2; }\",\".framer-T3cje.framer-v-1yasse2 .framer-dcxmkb-container, .framer-T3cje.framer-v-1difzmt .framer-dcxmkb-container, .framer-T3cje.framer-v-1sd0eek .framer-dcxmkb-container { order: 14; }\",\".framer-T3cje.framer-v-1yasse2 .framer-i9si9h-container, .framer-T3cje.framer-v-1difzmt .framer-i9si9h-container, .framer-T3cje.framer-v-1sd0eek .framer-i9si9h-container { order: 15; }\",\".framer-T3cje.framer-v-1yasse2 .framer-uegfri-container, .framer-T3cje.framer-v-1difzmt .framer-uegfri-container, .framer-T3cje.framer-v-1sd0eek .framer-uegfri-container { order: 16; }\",\".framer-T3cje.framer-v-1yasse2 .framer-znh19l-container, .framer-T3cje.framer-v-1difzmt .framer-znh19l-container, .framer-T3cje.framer-v-1sd0eek .framer-znh19l-container { order: 17; }\",\".framer-T3cje.framer-v-1yasse2 .framer-hjbt7g-container, .framer-T3cje.framer-v-1difzmt .framer-hjbt7g-container, .framer-T3cje.framer-v-1sd0eek .framer-hjbt7g-container { order: 23; }\",\".framer-T3cje.framer-v-1yasse2 .framer-1gxnrh0-container, .framer-T3cje.framer-v-1difzmt .framer-1gxnrh0-container, .framer-T3cje.framer-v-1sd0eek .framer-1gxnrh0-container { order: 28; }\",\".framer-T3cje.framer-v-1yasse2 .framer-1puc041-container, .framer-T3cje.framer-v-1difzmt .framer-1puc041-container, .framer-T3cje.framer-v-1sd0eek .framer-1puc041-container { order: 26; }\",\".framer-T3cje.framer-v-1yasse2 .framer-16iqugn-container, .framer-T3cje.framer-v-1difzmt .framer-16iqugn-container, .framer-T3cje.framer-v-1sd0eek .framer-16iqugn-container { order: 18; }\",\".framer-T3cje.framer-v-1yasse2 .framer-1uvg2a-container, .framer-T3cje.framer-v-1difzmt .framer-1uvg2a-container, .framer-T3cje.framer-v-1sd0eek .framer-1uvg2a-container { order: 19; }\",\".framer-T3cje.framer-v-1yasse2 .framer-ev38ai-container, .framer-T3cje.framer-v-1difzmt .framer-ev38ai-container, .framer-T3cje.framer-v-1sd0eek .framer-ev38ai-container { order: 20; }\",\".framer-T3cje.framer-v-1yasse2 .framer-16a8kdz-container, .framer-T3cje.framer-v-1difzmt .framer-16a8kdz-container, .framer-T3cje.framer-v-1sd0eek .framer-16a8kdz-container { order: 21; }\",\".framer-T3cje.framer-v-1yasse2 .framer-ahae42-container, .framer-T3cje.framer-v-1difzmt .framer-ahae42-container, .framer-T3cje.framer-v-1sd0eek .framer-ahae42-container { order: 22; }\",\".framer-T3cje.framer-v-1yasse2 .framer-uksov6, .framer-T3cje.framer-v-1difzmt .framer-uksov6, .framer-T3cje.framer-v-1sd0eek .framer-uksov6 { order: 13; }\",\".framer-T3cje.framer-v-1difzmt .framer-thmurr-container, .framer-T3cje.framer-v-1sd0eek .framer-thmurr-container { order: 3; }\",\".framer-T3cje.framer-v-1difzmt .framer-13gxddz-container, .framer-T3cje.framer-v-1sd0eek .framer-13gxddz-container { order: 4; }\",\".framer-T3cje.framer-v-1difzmt .framer-1j37tbz-container, .framer-T3cje.framer-v-1sd0eek .framer-1j37tbz-container { order: 5; }\",\".framer-T3cje.framer-v-1difzmt .framer-153k035-container, .framer-T3cje.framer-v-1sd0eek .framer-153k035-container { order: 6; }\",\".framer-T3cje.framer-v-1difzmt .framer-1jbuksh { order: 31; }\",\".framer-T3cje.framer-v-1difzmt .framer-dabw6-container { order: 36; }\",\".framer-T3cje.framer-v-1difzmt .framer-1rkcl8k-container { order: 37; }\",\".framer-T3cje.framer-v-1difzmt .framer-gohrzr-container { order: 38; }\",...sharedStyle.css];/**\n * This is a generated Framer component.\n * @framerIntrinsicHeight 808\n * @framerIntrinsicWidth 783\n * @framerCanvasComponentVariantDetails {\"propertyName\":\"variant\",\"data\":{\"default\":{\"layout\":[\"fixed\",\"auto\"]},\"pRjXtVcKk\":{\"layout\":[\"fixed\",\"auto\"]},\"e2WFD009z\":{\"layout\":[\"fixed\",\"auto\"]},\"O45UYfGIj\":{\"layout\":[\"fixed\",\"auto\"]},\"kByzqnBB0\":{\"layout\":[\"fixed\",\"auto\"]},\"TctBdPdzI\":{\"layout\":[\"fixed\",\"auto\"]},\"vqJIhZFSL\":{\"layout\":[\"fixed\",\"auto\"]},\"psLz0jWuU\":{\"layout\":[\"fixed\",\"auto\"]},\"p1hcXpWBP\":{\"layout\":[\"fixed\",\"auto\"]},\"tcgkOAfwB\":{\"layout\":[\"fixed\",\"auto\"]},\"q2ymrHQlm\":{\"layout\":[\"fixed\",\"auto\"]},\"MxtVJ1C6U\":{\"layout\":[\"fixed\",\"auto\"]}}}\n * @framerImmutableVariables true\n */const FramerMJzPQzf3Q=withCSS(Component,css,\"framer-T3cje\");export default FramerMJzPQzf3Q;FramerMJzPQzf3Q.displayName=\"ES - LATAM Syllabus\";FramerMJzPQzf3Q.defaultProps={height:808,width:783};addPropertyControls(FramerMJzPQzf3Q,{variant:{options:[\"PghUzk2wt\",\"pRjXtVcKk\",\"e2WFD009z\",\"O45UYfGIj\",\"kByzqnBB0\",\"TctBdPdzI\",\"vqJIhZFSL\",\"psLz0jWuU\",\"p1hcXpWBP\",\"tcgkOAfwB\",\"q2ymrHQlm\",\"MxtVJ1C6U\"],optionTitles:[\"Syllabus\",\"Sobre nuestra metodolog\\xeda\",\"Sobre el networking y nuestra comunidad\",\"Sobre nuestro portal de empleo\",\"Variant 7\",\"MBA\",\"Power Sales +.Marketing Digital\",\"Power Sales\",\"MBA + Digital Marketing\",\"MBA + Digital Marketing + PowerSales\",\"pharma\",\"SALES +  MBA\"],title:\"Variant\",type:ControlType.Enum}});addFonts(FramerMJzPQzf3Q,[{family:\"Poppins\",style:\"normal\",url:\"https://fonts.gstatic.com/s/poppins/v20/pxiEyp8kv8JHgFVrFJXUc1NECPY.woff2\",weight:\"400\"},{family:\"Poppins\",style:\"normal\",url:\"https://fonts.gstatic.com/s/poppins/v20/pxiByp8kv8JHgFVrLDz8V15vFP-KUEg.woff2\",weight:\"300\"},{family:\"Inter\",style:\"normal\",url:\"https://fonts.gstatic.com/s/inter/v13/UcCO3FwrK3iLTeHuS_fvQtMwCp50KnMw2boKoduKmMEVuGKYMZ1rib2Bg-4.woff2\",weight:\"600\"},...MoludoSyllabusFonts,...sharedStyle.fonts]);\nexport const __FramerMetadata__ = {\"exports\":{\"default\":{\"type\":\"reactComponent\",\"name\":\"FramerMJzPQzf3Q\",\"slots\":[],\"annotations\":{\"framerCanvasComponentVariantDetails\":\"{\\\"propertyName\\\":\\\"variant\\\",\\\"data\\\":{\\\"default\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"pRjXtVcKk\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"e2WFD009z\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"O45UYfGIj\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"kByzqnBB0\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"TctBdPdzI\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"vqJIhZFSL\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"psLz0jWuU\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"p1hcXpWBP\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"tcgkOAfwB\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"q2ymrHQlm\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]},\\\"MxtVJ1C6U\\\":{\\\"layout\\\":[\\\"fixed\\\",\\\"auto\\\"]}}}\",\"framerContractVersion\":\"1\",\"framerImmutableVariables\":\"true\",\"framerIntrinsicWidth\":\"783\",\"framerIntrinsicHeight\":\"808\"}},\"Props\":{\"type\":\"tsType\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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