{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/bCLzr2XKfTG0BXCx5D6n/7zGUwVToGZ8SGx7BN2kh/ZTrbVBFKv-29.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as i}from\"framer-motion\";import*as a from\"react\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Did you know that there are people who have an interest in being part of your company or business? Yes, there are, and \",/*#__PURE__*/e(\"strong\",{children:\"they are called stakeholders.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you are an entrepreneur, businessman or have any kind of business, you will be interested in having partners who are aligned with the goals you have set.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A company should be composed of multiple parties working towards the company's results, so each member has an important role to play.\"}),/*#__PURE__*/t(\"p\",{children:[\"Want to know how you could\",/*#__PURE__*/e(\"strong\",{children:\" manage all stakeholders \"}),\"in the same organization? Let's take a look at it below.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are stakeholders?\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"We also found it a somewhat strange concept to process at first, we had talked about interest groups or parties with interests but not a stakeholder.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"So what are stakeholders? \"}),\"We could define this as a person or organization that can participate and be affected or not in the changes that arise within a company.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This is how a stakeholder of a company, organization or business has the ability to interfere or participate in everything related to the business, such as customers, suppliers, construction or definition of services, competitors, legal departments and even public bodies.\"}),/*#__PURE__*/t(\"p\",{children:[\"An example of stakeholders could be the following: when a client asks for results of a project and at the moment the business figure does not have the resources to send it and detail it, the \",/*#__PURE__*/e(\"strong\",{children:\"stakeholders could intercede\"}),\" to make the creation and presentation of the reports of the results.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In other words, they don't act directly as owners of a company, but they do have the legal authority to take actions that benefit the company's economic results.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4 Types of stakeholders\"})}),/*#__PURE__*/e(\"p\",{children:\"As we mentioned a few minutes ago, stakeholders can range from two to thousands of members, which is why they have been classified according to their roles. Let's see what these are:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Internal stakeholders\"})}),/*#__PURE__*/e(\"p\",{children:\"They are stakeholders who have a direct relationship with the company, so they are the first people you should take into account when making any change, no matter how small it may be for you.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Who are the internal stakeholders?\"}),\" Partners, shareholders, employees and collaborators who have a daily interaction within the company.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. External stakeholders\"})}),/*#__PURE__*/t(\"p\",{children:[\"This group of people is not directly within the work group or facilities of the company but they still have a\",/*#__PURE__*/e(\"strong\",{children:\" fundamental role in the growth of the organization.\\xa0\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Here you will take into account suppliers and strategic alliances that are linked to other organizations. They are groups that provide raw materials for the manufacture of products, services contracted to third parties and all those that \",/*#__PURE__*/e(\"strong\",{children:\"benefit the production of the organization.\\xa0\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Key members\"})}),/*#__PURE__*/e(\"p\",{children:\"They are an indispensable part of the puzzle that makes up your company. Key members work directly in the daily actions of the company and in how to monetarily attribute to its growth.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What people make up the key members of your company? \"}),\"The customers and shareholders who contribute financially to the company to ensure its economic expansion.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So it's key that you know how to satisfy both stakeholders if you want to keep profitability stable.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Secondary parties\"})}),/*#__PURE__*/e(\"p\",{children:\"They have certain importance within the organization but their daily presence within the company is not indispensable. Here you can take into account profiles such as lawyers, accountants, accounting advisors, economists, administrators and other related profiles.\"}),/*#__PURE__*/e(\"img\",{alt:\"Types of stakeholders\",className:\"framer-image\",height:\"946\",src:\"https://framerusercontent.com/images/4AZ637aeaArsai338iLxe79O4.jpg\",style:{aspectRatio:\"3198 / 1893\"},width:\"1599\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why are stakeholders important for a business?\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"A company is not made up of a single person, on the contrary, it requires the participation of stakeholders so that the common good benefits. That is why it's very important to involve them in \",/*#__PURE__*/e(\"strong\",{children:\"every process and decision that is made.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"What is the secret? To be able to involve all the agents and groups that can perceive certain benefits from the activities that happen inside and outside the company.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What benefits can you perceive from the stakeholders in your company, organization or business?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Empower your work team.\"})}),/*#__PURE__*/t(\"p\",{children:[\"If each of the parts that make up your organization are taken into account, you give your team the incredible power to explore their potential to the fullest. And the sense of belonging that \",/*#__PURE__*/e(\"strong\",{children:\"can be generated within the same work environment\"}),\" is a great motivator.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"So it would be good to involve all the stakeholders of your business in the process of product creation, the negotiations with customers, packaging design, communication strategies and other details.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. You will generate greater commitment\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"If all the members of your team feel involved in all the actions of the same company, they will make the necessary changes so that the company can compete with others in the same sector.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"For this reason, we believe that\",/*#__PURE__*/e(\"strong\",{children:\" not taking into account the stakeholders\"}),\" even for decision making is a step that could lead you to business failure.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Chances of success increase\"})}),/*#__PURE__*/e(\"p\",{children:\"The result of taking stakeholders into account as key members of your company or organization is to increase the probability of success.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you take into account every point of view that aims to benefit your company's bottom line, you will most likely \",/*#__PURE__*/e(\"strong\",{children:\"be able to come up with new business and expansion opportunities.\"})]}),/*#__PURE__*/e(\"p\",{children:\"You'll also be able to assess the talents of each individual stakeholder to see where they can play a strategic role.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"importance of stakeholders \",className:\"framer-image\",height:\"584\",src:\"https://framerusercontent.com/images/yzGSTqUZm1hv6zN0Tn9msPAzv8.jpg\",style:{aspectRatio:\"2592 / 1169\"},width:\"1296\"}),/*#__PURE__*/e(\"p\",{children:\"From today you will have more accurate planning with your company's stakeholders: from board meetings to organizing objectives to face-to-face meetings.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The most important thing for any business or company is that everyone is happy, from potential customers, through collaborators and employees and now, all partners or stakeholders that compose them.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Tell us in comments what you feel you could negotiate with \",/*#__PURE__*/e(\"strong\",{children:\"the stakeholders of your venture.\\xa0\"})]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Knowing how to analyze leads is an art. That's why\",/*#__PURE__*/e(\"strong\",{children:\" Lead Analytics \"}),\"is the best way for a company or business to measure its marketing efforts and successfully track each campaign.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"You know that leads are business opportunities that your company needs in order to monetize its efforts.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But how can you know the results of campaigns if you don't discover the numbers behind each lead?\"}),/*#__PURE__*/t(\"p\",{children:[\"Unpredictability is the enemy of business growth, so forget about uncertainty. It's time to create a \",/*#__PURE__*/e(\"strong\",{children:\"detailed plan\"}),\" for your business to make that leap you've been longing for.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let's take a journey together to see what lead analytics is and its importance for your business!\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is lead analytics?\"})}),/*#__PURE__*/e(\"p\",{children:\"Lead analytics is the analysis of each of the leads you have in your campaign.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"When you launch this type of project there are tools that show you the metrics behind each result. This way\",/*#__PURE__*/e(\"strong\",{children:\" you can measure the efforts you have made\"}),\" and make the appropriate changes.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The truth is that lead generation is a fundamental activity to make the company's numbers profitable. But, there is one detail, and that is that \",/*#__PURE__*/e(\"strong\",{children:\"not all leads are users or potential customers.\"})]}),/*#__PURE__*/e(\"p\",{children:\"That's why we measure each lead, to verify its quality and determine the interest that this client has in our project.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Importance of measuring leads\"})}),/*#__PURE__*/e(\"p\",{children:\"If you don't measure the leads of your campaign it would be like working with a blindfold on, you won't know what's going on around you.\"}),/*#__PURE__*/t(\"p\",{children:[\"It's not about desperately launching leads and hoping that users will magically click on the link. You have to study user behavior \",/*#__PURE__*/e(\"strong\",{children:\"to see what results you are getting.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Some of the reasons why you should do a leads analytics are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Discover the results of each lead in your campaign.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"See which is the most profitable.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make changes to help improve the conversion rate.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"measuring leads\",className:\"framer-image\",height:\"857\",src:\"https://framerusercontent.com/images/0qRznnOTLzRld5Za8pp75LXjiDo.jpg\",style:{aspectRatio:\"2592 / 1714\"},width:\"1296\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metrics to take into account in leads analytics\"})}),/*#__PURE__*/e(\"p\",{children:\"Do you want to know the real efficiency of your leads? Let's take a look at some metrics that can help you:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Interactions with your content\"})}),/*#__PURE__*/e(\"p\",{children:\"First we have to see how leads interact with the content you put on your blog.\"}),/*#__PURE__*/e(\"p\",{children:\"It's important to analyze the user's behavior every time they see your content, whether they register through a link, add products to their shopping cart or leave.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Depending on the interaction they make\"}),\", you'll know what you have to change. A user who downloads an ebook is not the same user who just leaves a comment on your blog post. Take this into account before changing your strategy.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Sales funnel\"})}),/*#__PURE__*/e(\"p\",{children:\"A customer's buying process goes through a series of phases that interact with each other until the final decision is made.\"}),/*#__PURE__*/e(\"p\",{children:\"These phases can be divided into:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Unqualified lead\"}),\": The user gives his data but doesn't have the intention to buy yet.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Qualified lead for marketing\"}),\": There is interaction with the brand, but no purchase has been made yet.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Sales-qualified lead\"}),\": The user who is ready to buy your product.\\xa0\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"So, potential customers are in the last phase, but you must make an effort throughout the process to get more users to reach that stage.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Leads' actions\"})}),/*#__PURE__*/e(\"p\",{children:\"Before buying, users take very specific actions, something you can follow up on to detect a potential customer.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, many see a specific article in your blog because it solves doubts about the product you sell. Others watch a video \",/*#__PURE__*/e(\"strong\",{children:\"or directly add the product to their shopping cart.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Demographic details\"})}),/*#__PURE__*/e(\"p\",{children:\"You can't imagine how important a user's demographic details are to your business!\"}),/*#__PURE__*/t(\"p\",{children:[\"You'll get this when they leave their information to download a free material. Here you will see their city of residence and some other characteristics tha\",/*#__PURE__*/e(\"strong\",{children:\"t will help you improve your offer.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Also, age is of great importance to know if the product or information you offer fits their characteristics. \",/*#__PURE__*/e(\"strong\",{children:\"Take note and never underestimate this indicator.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Engagement\"})}),/*#__PURE__*/e(\"p\",{children:\"Nowadays, many specialists indicate that engagement is one of the most relevant metrics for any business.\"}),/*#__PURE__*/e(\"p\",{children:\"We define it as the engagement that a user has with a brand, so the higher the engagement, the more profitable your lead analytics will be.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Pay attention to\",/*#__PURE__*/e(\"strong\",{children:\" users who always read your blog articles\"}),\", leave comments and like your posts on social networks, they are the most likely to buy your products.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Leads origin\"})}),/*#__PURE__*/e(\"p\",{children:\"We cannot forget about the origin of the leads. It's about analyzing where each of the users who click on the link come from.\"}),/*#__PURE__*/e(\"p\",{children:\"They may come from Google through an organic search, from a mobile phone, or through social networks.\"}),/*#__PURE__*/e(\"p\",{children:\"You will then be able to draw common patterns and adjust your strategy to attract these types of users.\"}),/*#__PURE__*/e(\"img\",{alt:\"lead analytics metrics\",className:\"framer-image\",height:\"233\",src:\"https://framerusercontent.com/images/0gZaGJRzIZstSCfXiWM7DwQWo.jpg\",style:{aspectRatio:\"1440 / 467\"},width:\"720\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Importance of leads for my company\"})}),/*#__PURE__*/t(\"p\",{children:[\"Leads are the \",/*#__PURE__*/e(\"strong\",{children:\"basis of any inbound marketing strategy\"}),\", so it's essential to create campaigns that encourage users to register on our links.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our products may be the best in the market and they may be able to solve the problems that the customer is experiencing, but if they are not convinced that this is the case,\",/*#__PURE__*/e(\"strong\",{children:\" there will never be a purchase.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Focus on creating lead magnets, so that they work as a magnet to subscribe to your newsletter, downloadable material or watch that video that will help them in their buying process.\"}),/*#__PURE__*/t(\"p\",{children:[\"As you've seen, there are several stages to go through before a user feels ready to buy. Well,\",/*#__PURE__*/e(\"strong\",{children:\" with a lead campaign you will increase the probabilities of sales\"}),\", but it's necessary to do a correct analytics work to optimize the results.\"]}),/*#__PURE__*/e(\"p\",{children:\"Have you already done the leads analytics of your campaign? If so, show us your results, we want to know how you achieved the success you did.\"})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Did you know that there's a character who's been the main architect of the progress we have had in terms of web analytics? This is \",/*#__PURE__*/e(\"strong\",{children:\"Avinash Kaushik, known as the guru in this field.\"})]}),/*#__PURE__*/e(\"p\",{children:\"You know that making decisions based on data is one of the best strategies you can use on your website. Well, Kaushik will be a great ally in that sense, and his books will help you reduce uncertainty in the market.\"}),/*#__PURE__*/e(\"p\",{children:\"Make yourself comfortable because we will be delighted with one of the most influential people of the last decade.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Who is Avinash Kaushik?\"})}),/*#__PURE__*/t(\"p\",{children:[\"There are several people who have forever transformed the history of mankind and we could say that Avinash Kaushik is one of them, who has devoted much of his life to artificial intelligence and analytics as a way to \",/*#__PURE__*/e(\"strong\",{children:\"facilitate decision making on the Internet.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"He is of Indian origin and during his career he has received different awards thanks to the contribution he has made to digital marketing and web analytics. Thus we find awards such as the Rising Star and recognition as the \",/*#__PURE__*/e(\"strong\",{children:\"Most Influential Contributor to the Web Analytics Industry.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Kaushik's purpose has been to explain the importance of simplifying data analysis, since many entrepreneurs tend to get confused due to the\",/*#__PURE__*/e(\"strong\",{children:\" large amount of information they handle.\"})]}),/*#__PURE__*/e(\"p\",{children:\"That is why he created his own blog and has dozens of books that help us use web analytics as an ally in our business.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Kaushik's 10/90 rule\"})}),/*#__PURE__*/t(\"p\",{children:[\"One of the reasons why Kaushik is so famous is for the creation of the \",/*#__PURE__*/e(\"strong\",{children:\"10/90 rule\"}),\", which, although it may seem complex, is one of the simplest to understand.\"]}),/*#__PURE__*/e(\"p\",{children:\"The way it works is easy: for every 10 euros you invest in different web analytics tools, you will have to inject 90 euros in specialists who know how to analyze the information obtained, as well as prioritize each of the data.\"}),/*#__PURE__*/t(\"p\",{children:[\"Therefore, it's not so much the tools you use that matter, but th\",/*#__PURE__*/e(\"strong\",{children:\"e professionals who interpret the data obtained\"}),\". At the end of the day, people are the ones who will be the key to success in your digital marketing strategy.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Avinash Model\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Surely at some point you've heard the word \\\"funnel\\\". Yes, it's widely used in digital marketing and is often used to explain the buying process a user goes through.\"}),/*#__PURE__*/e(\"p\",{children:\"However, the Avinash model is another funnel that explains the stages a customer goes through when purchasing a product or service. If you understand it, you will be able to better connect with their needs.\"}),/*#__PURE__*/e(\"p\",{children:\"Let's take a closer look:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. See\"})}),/*#__PURE__*/e(\"p\",{children:'The See stage is the moment when the user is \"just looking\".\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"Have you ever seen a person walking down the aisles of the mall and looking closely at the items in various big-name stores? Well, we've all done it and it's a moment when we're not looking for something in particular.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Here the customer is just observing, but has not yet set his sights on a specific product, so \",/*#__PURE__*/e(\"strong\",{children:\"his purchase decision is far away.\\xa0\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Thus, it's not worth investing money in offering them an item right off the bat.\",/*#__PURE__*/e(\"strong\",{children:\" First you have to get their attention \"}),\"and then move on to the next stages of the funnel.\"]}),/*#__PURE__*/e(\"p\",{children:\"Social networks and traditional media such as television and radio are of great help in this regard. They will help you promote your product and attract that user for the first time.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Think\"})}),/*#__PURE__*/e(\"p\",{children:\"This brings us to the Think stage. This is the moment when the user has some idea about what they want to buy, but they have not yet shown a concrete interest in a product or service.\"}),/*#__PURE__*/t(\"p\",{children:[\"This user needs a lot of help, as\",/*#__PURE__*/e(\"strong\",{children:\" they don't know how much they are willing to pay\"}),\" or where they would like to buy it.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is why they are very susceptible to any detailed information that will help them make a purchase decision. Some of the media you can use are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Facebook\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Display\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Youtube\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Instagram\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Google Ads\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Do\"})}),/*#__PURE__*/e(\"p\",{children:\"This brings us to the Do stage. In this case the user is already ready to take an action because they have gone through the previous stages in which they have researched about the product that best fits their needs.\"}),/*#__PURE__*/e(\"p\",{children:\"You can identify them thanks to the search patterns they make on the web. In most cases they put the exact name of the product or ask questions about the best place to buy it.\"}),/*#__PURE__*/t(\"p\",{children:[\"This is a very profitable user, so\",/*#__PURE__*/e(\"strong\",{children:\" you can use programmatic or video tools\"}),\" that will allow you to further segment the customer according to the search they make.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Care\"})}),/*#__PURE__*/e(\"p\",{children:\"Finally we reach the Care stage, which is when a person has already been our customer.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The idea in this phase is that the user is happy with the product they purchased and is interested in \",/*#__PURE__*/e(\"strong\",{children:\"repeating the purchase in the near future \"}),\"or trying another item from our catalog.\"]}),/*#__PURE__*/e(\"p\",{children:\"What tools can you use to achieve these objectives? Some of them are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Remarketing campaigns to reinforce the customer's image of a specific product.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media, where you generate valuable content that is useful to the user.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Phone calls for post-sales follow-up.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"At the end of it all, it's called Care because we must take care of this user, who has proven to be the most profitable of all.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That's why it's the foundation of any digital marketing strategy, but its volume is so low that it requires a focus on the previous phases to ensure adequate lead traffic.\"}),/*#__PURE__*/e(\"img\",{alt:\"Avinash Kaushik model\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/HZtBlmJUmn46rN7rlkcGEOPFWQ.jpg\",style:{aspectRatio:\"1159 / 900\"},width:\"579\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Importance of Avinash Kaushik\"})}),/*#__PURE__*/e(\"p\",{children:\"There is no doubt that Kaushik is a figure that will go down in history as one of the most influential authors of the 21st century.\"}),/*#__PURE__*/t(\"p\",{children:[\"Digital marketing is characterized by metrics\",/*#__PURE__*/e(\"strong\",{children:\", indicators and endless numbers\"}),\", but he has always sought to go beyond and interpret each of the data we find.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"It's time to consult his blog and some of his books to be more precise in the next digital \",/*#__PURE__*/e(\"strong\",{children:\"marketing strategy you apply in your business.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Don't forget to sign up for some of our training programs so you can take your business to the next level.\"})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Digital marketing is one of the most demanded professions at the moment, so it's common that you want to know what the \",/*#__PURE__*/e(\"strong\",{children:\"digital marketing coordinator salary\"}),\" is.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"And think about it, it's a job that everyone's talking about, just take a look at the numbers that marketing gives annually only to entrepreneurs and freelancers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A digital marketing coordinator can earn up to $45,000 a year!\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Chances are that at this point the curiosity itches all over your body or you have the desire to know what exactly a professional in this area does.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So we'll fill you in on more details right now:\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a Digital marketing coordinator?\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(\"strong\",{children:\"Digital marketing coordinator \"}),\"has the function of managing, accompanying and directing all marketing actions of a company or business and optimizing efforts. He/she works hand in hand with other specialists to carry out tasks that drive the department to achieve the proposed objectives.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The marketing coordinator is usually responsible for the following general tasks:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Managing the artwork of the materials delegated to the marketing department.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Coordinating and following up on meetings with other team members.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Compiling all material and reports generated by the sales department as well as keeping up to date with digital marketing trends.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Representing the marketing team in meetings to discuss the future objectives of the department.\\xa0\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What skills should a digital marketing coordinator have?\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"There are a number of hard skills that every digital marketing coordinator should have today:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SEO and SEM skills and abilities.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Content curation knowledge and experience.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Experience in inbound marketing.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Oversight of social media advertising campaigns.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Experience in web analytics.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Management of digital tools in general.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Branding skills and aptitude.\\xa0\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Skills digital marketing coordinator\",className:\"framer-image\",height:\"965\",src:\"https://framerusercontent.com/images/BIhFnWbElfX01xCZ1HzXMMcWupQ.jpg\",style:{aspectRatio:\"2592 / 1930\"},width:\"1296\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Digital Marketing coordinator salary today.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Now let's get to the point. After getting an overview of the activities or tasks performed by a marketing coordinator, you will most likely be itching to know\",/*#__PURE__*/e(\"strong\",{children:\" what the average salary of this professional is.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"So you will take into account that most marketing coordinators are dedicated full time to occupy the position in a single company, and depending on the size of the company, the salary could vary up or down.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So\",/*#__PURE__*/e(\"strong\",{children:\" becoming the marketing coordinator for Walmart \"}),\"will not be the same as becoming the marketing coordinator for a local family business.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The salaries of the marketing coordinator \"}),\"could also depend on the location of the company, the type of customers, the sector to which the organization belongs and the amount of activities you have delegated on your behalf.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Taking this reality as a reference, we have created an estimate of what the amount of money that corresponds to the majority of salaried employees in the country is.\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Standard salary in most of the country:\",/*#__PURE__*/e(\"strong\",{children:\" $45,328 per year.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Marketing coordinator salary range:\",/*#__PURE__*/e(\"strong\",{children:\" $41,374 and $77,615 per year.\"})]})})]}),/*#__PURE__*/t(\"p\",{children:[\"It should be noted that the higher the purchasing power of a geographic area,\",/*#__PURE__*/e(\"strong\",{children:\" the higher the marketing coordinator salary.\"}),\" In cities where the cost of living is high, such as Los Angeles, for example, it's usual to find jobs that offer a more attractive salary to their employees.\"]}),/*#__PURE__*/e(\"p\",{children:\"If we go to smaller cities like Aspen, the salary changes. Since there's a lower demand for creative solutions compared to LA.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Marketing Coordinator Soft Skills\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"Above we discussed in general terms what activities or tasks the marketing coordinator of any company is responsible for. If you take a look\",/*#__PURE__*/e(\"strong\",{children:\", most of them correspond to hard skills, \"}),\"but there are also a number of essential soft skills that every marketing coordinator must possess:\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Creativity\"})}),/*#__PURE__*/e(\"p\",{children:\"No marketer can be what he or she is without creativity. It's a trait that is highly valued in most professions, but in marketing it's a must.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A creative person is able to anticipate future scenarios as well as create solutions to problems that may arise, and \",/*#__PURE__*/e(\"strong\",{children:\"constantly propose solutions.\\xa0\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Leadership\"})}),/*#__PURE__*/t(\"p\",{children:[\"Leadership and the ability to work as part of a team must run through your veins, so \",/*#__PURE__*/e(\"strong\",{children:\"assertive communication goes hand in hand with this quality.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"You will need to have the ability to communicate clearly and specifically, as well as to encourage other team members to feel confident in proposing new strategies and solutions.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Empathy\"})}),/*#__PURE__*/t(\"p\",{children:[\"This professional also has direct contact with customers. Therefore, he/she must be able to understand their deepest desires in order to achieve a truly genuine connection. Generally, an empathetic person also\",/*#__PURE__*/e(\"strong\",{children:\" has a strong vocation for service to others.\\xa0\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Organization\"})}),/*#__PURE__*/e(\"p\",{children:\"Success is not a friend of disorder, we can tell you that. A marketing coordinator must be organized and efficient in order to manage his or her time properly, keep up with the challenges that arise on a daily basis and know how to do an efficient job.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Adaptability\"})}),/*#__PURE__*/t(\"p\",{children:[\"Marketing in general is unpredictable, it's a day-to-day job to be able to keep up with new developments that arise in relation to customers, products, product distribution, objectives... in short\",/*#__PURE__*/e(\"strong\",{children:\", too many factors converge in which change is common\"}),\", so the marketing coordinator must be able to adapt to change.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Digital marketing coordinator soft skills\",className:\"framer-image\",height:\"853\",src:\"https://framerusercontent.com/images/gq38DYPwNXRVVM4SAZbIWFkMh8.jpg\",style:{aspectRatio:\"2592 / 1706\"},width:\"1296\"}),/*#__PURE__*/t(\"p\",{children:[\"Was that the amount you were expecting to read about the\",/*#__PURE__*/e(\"strong\",{children:\" digital marketing coordinator salary?\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"We remind you that the numbers you've seen so far are referential, so they influence the company, the sector and the time of experience you may have if what you want is to occupy a similar position.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"To give you more light, you must have an analytical profile, be able to solve problems on a daily basis and be able to generate reports that give accurate results.\\xa0\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Business is easy, the hard part is dealing with people\".\\xa0'})}),/*#__PURE__*/e(\"p\",{children:\"If you've ever read this phrase and you are in the business world you will know what we are talking about. Managing teams requires patience and management skills that are not so easy to develop.\"}),/*#__PURE__*/t(\"p\",{children:[\"That's why we think that the\",/*#__PURE__*/e(\"strong\",{children:\" Gantt chart \"}),\"is a tool that will be of great help to you.\"]}),/*#__PURE__*/e(\"p\",{children:\"It's a diagram that allows you to plan projects of different types. No matter which person is assigned the task, with the chart you will know how it is progressing and what adjustments need to be made to complete it.\"}),/*#__PURE__*/e(\"p\",{children:\"How many times has it happened to you that projects are delayed due to lack of communication and organization? Well, it's time to forget about this problem.\"}),/*#__PURE__*/e(\"p\",{children:\"Do you want to know how to implement it in your company? Find out below:\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is the gantt chart?\"})}),/*#__PURE__*/t(\"p\",{children:[\"We define the gantt chart as a project management tool. Inside it shows you an overview of all the\",/*#__PURE__*/e(\"strong\",{children:\" tasks that need to be done, who is involved and what their due date is.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Here you can see items such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tasks left to complete\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start and end date of each project\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Teams assigned to each area\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Estimated time each task will take\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Determine if there are projects that depend on others.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"GANTT CHART\",className:\"framer-image\",height:\"934\",src:\"https://framerusercontent.com/images/Racl8Tv68rmliSMEuDnReCLP7g.jpg\",style:{aspectRatio:\"2716 / 1868\"},width:\"1358\"}),/*#__PURE__*/e(\"p\",{children:\"This way it becomes a fantastic ally for the daily management of your business. We know that on many occasions you have to manage multiple projects that have common goals.\"}),/*#__PURE__*/e(\"p\",{children:\"Well, with the gantt chart you will be able to give them the follow-up they deserve.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Elements of the Gantt Chart\"})}),/*#__PURE__*/e(\"p\",{children:\"The Gantt chart has different components that you should be familiar with in order to understand how it works.\"}),/*#__PURE__*/e(\"p\",{children:\"Discover them in the following list:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Dates\"})}),/*#__PURE__*/e(\"p\",{children:\"This is one of the most important elements. It allows you to know when each task will start and finish, which will help you to make a more optimal management of your time.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Tasks\"})}),/*#__PURE__*/e(\"p\",{children:\"Tasks often have a series of edges that should be divided in order to give them the attention they deserve.\"}),/*#__PURE__*/t(\"p\",{children:[\"The Gantt chart allows you to create lists of subtasks so that nothing goes unnoticed. This way you will know what is the\",/*#__PURE__*/e(\"strong\",{children:\" status of the project and what is missing to finish it.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Time schedules\"})}),/*#__PURE__*/e(\"p\",{children:\"The diagram shows you the amount of time there is to deliver the project. The ideal thing is to link it to the tasks section so that you can finish one by one and everything will be more organized.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Independent tasks\"})}),/*#__PURE__*/e(\"p\",{children:\"It's true that there are tasks that you can do at any time according to your schedule.\"}),/*#__PURE__*/e(\"p\",{children:\"However, there are others that can only be done before or after another project starts or finishes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The Gantt chart will help you in this regard because it shows you which activities are priorities and which are not, so don't doubt it.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Progress\"})}),/*#__PURE__*/e(\"p\",{children:\"We love the progress box because it shows you the progress of the project you're working on.\"}),/*#__PURE__*/t(\"p\",{children:[\"You will know which tasks have been done and which are still to be done. You'll also see how much time you have left, \",/*#__PURE__*/e(\"strong\",{children:\"so you won't miss anything.\"})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Advantages of using the Gantt chart for your projects\"})}),/*#__PURE__*/e(\"p\",{children:\"The Gantt chart provides you with many benefits that you should analyze. Some of them are:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. It gives you the performance data.\"})}),/*#__PURE__*/e(\"p\",{children:\"First, we have the performance data.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you go to the progress box you will see the progress of each project, task and subtask. You will also see how productive the team has been, as it shows you the completion time for each area.\"}),/*#__PURE__*/t(\"p\",{children:[\"From here you can make the adjustments you consider necessary, but it's a good way to evaluate \",/*#__PURE__*/e(\"strong\",{children:\"the performance of your entire team.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. It's super clear\"})}),/*#__PURE__*/e(\"p\",{children:\"One of the reasons we love the Gantt chart is because it gives you an overview of all the tasks that are available.\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine having a digital whiteboard that shows you each project along with its characteristics, delivery times and much more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Well, that's what the diagram gives you - total clarity of your company's daily, weekly and monthly activities.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Simplified view\"})}),/*#__PURE__*/e(\"p\",{children:\"You don't need to go into each project to know which details are still to be completed.\"}),/*#__PURE__*/e(\"p\",{children:\"The Gantt chart gives you an overview where you can see the summary of each of the projects that are being executed. Therefore, if you want to know the progress of a specific project, you will only have to click on the one you are interested in.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Helps you manage your time\"})}),/*#__PURE__*/e(\"p\",{children:\"How important it is to optimize your time when managing a company. The Gantt chart can help you in this regard.\"}),/*#__PURE__*/e(\"p\",{children:\"In each project you will be the one to set the time frame, either because you have chosen it or because your superiors imposed it on you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have done this, bars will appear that indicate the period you have available to deliver the task. This will turn it into a portable agenda that you can take anywhere.\"}),/*#__PURE__*/e(\"img\",{alt:\"Advantages gantt chart\",className:\"framer-image\",height:\"1078\",src:\"https://framerusercontent.com/images/t4veTGcdM3P6GaWiwMDJ6WGw41Y.jpg\",style:{aspectRatio:\"3198 / 2156\"},width:\"1599\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to create a gantt chart\"})}),/*#__PURE__*/e(\"p\",{children:\"Have you already decided to create a Gantt chart? Follow the steps below:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Make your task list\"})}),/*#__PURE__*/e(\"p\",{children:\"First, write down all the tasks you have to perform for the project to be completed successfully. Don't forget the deadlines and the team that will be in charge.\"}),/*#__PURE__*/e(\"p\",{children:\"Then, to make the work easier, you can divide each project into different subtasks that allow you to organize each of the activities to be carried out.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Classify your interdependent tasks\"})}),/*#__PURE__*/e(\"p\",{children:\"Interdependent tasks are those that are related to each other, so in order to do one you will have to finish another one first.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about it for a moment: If you want to go to work, what activities do you have to do?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You get up, brush your teeth, take a shower, get dressed and have breakfast. Then you take public transportation or use your vehicle to get to your workplace.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"This way, in order to work you must do a series of interdependent tasks. The Gantt chart allows you to list them so that you can keep a \",/*#__PURE__*/e(\"strong\",{children:\"strict control of each one.\\xa0\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Create a timeline\"})}),/*#__PURE__*/t(\"p\",{children:[\"The timeline is indispensable because it allows you to determine \",/*#__PURE__*/e(\"strong\",{children:\"how many hours or weeks it will take you to complete the project.\"})]}),/*#__PURE__*/e(\"p\",{children:\"To be as precise as possible, we recommend that you check the history of previous activities, since they often suffer delays that you can prevent. This way you will know how long it might take and you will have a much more flexible schedule.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Assign projects\"})}),/*#__PURE__*/t(\"p\",{children:[\"Don't forget to assign each project to the team that you think \",/*#__PURE__*/e(\"strong\",{children:\"is best qualified for the activity.\"})]}),/*#__PURE__*/e(\"p\",{children:\"It's a good idea to take another look at the task log to see if there is a member who tends to fall behind on deadlines. The idea is to assign each task to the people who have the necessary qualities and the Gantt chart will be very helpful.\"}),/*#__PURE__*/e(\"p\",{children:\"There's no doubt that this diagram is one of the most important tools you can implement in your company to improve productivity. Don't forget to add all the areas in the excel cells so that all your projects are reflected in the diagram.\"}),/*#__PURE__*/e(\"p\",{children:\"Have you already started using the Gantt chart? Tell us about your experience in the comments.\\xa0\"})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Do you already know what your customer's need is and how you can help him/her solve his/her problem?\"}),/*#__PURE__*/t(\"p\",{children:[\"Very well, now you only have to develop the product. This is the way in which you'll solve your user's problem, and\",/*#__PURE__*/e(\"strong\",{children:\" the economic future of your company will depend on it.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Can you imagine launching the wrong product to the market? The losses would be significant, but don't worry, we're here to help you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don't leave your computer and discover how to create the right product for your audience.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a product?\"})}),/*#__PURE__*/e(\"p\",{children:\"The concept of a product is very simple.\"}),/*#__PURE__*/t(\"p\",{children:[\"It's all those goods and services that your company develops with the objective of selling it to an end customer and \",/*#__PURE__*/e(\"strong\",{children:\"solving a need \"}),\"that you have detected.\"]}),/*#__PURE__*/e(\"p\",{children:\"Many places talk about the marketing mix, but there's no doubt that the product is the most important element in a marketing strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"Can you imagine determining the price without knowing what product you will sell? So first you \",/*#__PURE__*/e(\"strong\",{children:\"determine what you will offer to the market and then you think about the rest.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Once you know what is the need you want to solve you can develop the concept of your item and then you will choose the right strategy to promote it.\"}),/*#__PURE__*/e(\"p\",{children:\"Skipping this step could be your ticket to failure.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Product marketing\"})}),/*#__PURE__*/e(\"p\",{children:\"Product marketing is the branch of marketing that is in charge of bringing a service to the market and supervises that everything goes as planned.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The idea is to put together a team of specialists to create the product with the ideal features and benefits according to your customer's needs.\"}),/*#__PURE__*/t(\"p\",{children:[\"Therefore, the objective of product marketing is to attract the user's attention through strategies that\",/*#__PURE__*/e(\"strong\",{children:\" maintain or increase demand in the market\"}),\". We could say that it's the science behind every product.\"]}),/*#__PURE__*/e(\"p\",{children:\"Three fundamental elements of any marketing strategy come together here:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sales\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Customer service\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Advertising.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Types of products\"})}),/*#__PURE__*/e(\"p\",{children:\"In the market you will find different types of products. Some of them are:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Convenience products.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Convenience products are defined as those that customers \",/*#__PURE__*/e(\"strong\",{children:\"purchase very frequently\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Once a user chooses your brand, it's difficult for him to change his decision, since he uses the product for several activities in his daily life.\"}),/*#__PURE__*/e(\"p\",{children:\"Thus we find the different products:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bath soap\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Personal hygiene products\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Food\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sweets\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"What is the key to selling convenience products? \",/*#__PURE__*/e(\"strong\",{children:\"Brand recognition\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"These products tend to have low prices, so it's not very efficient to run promotions to improve sales.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Comparison products\"})}),/*#__PURE__*/e(\"p\",{children:\"A comparison product is one that requires a little comparison by the customer to choose the one that fits their needs.\"}),/*#__PURE__*/e(\"p\",{children:\"Their main characteristic is that they are more expensive than convenience products, although nowadays there are price diversities and they cover multiple needs.\"}),/*#__PURE__*/e(\"p\",{children:\"Some examples of comparison products are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vehicles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Clothing\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ornaments\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Yes, they are purchased frequently but in most cases people \",/*#__PURE__*/e(\"strong\",{children:\"purchase them at specific times\"}),\", so they compare one with another to take home the one that suits them.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Conviction products\"})}),/*#__PURE__*/e(\"p\",{children:\"We love conviction products because customers buy them automatically and without much thought.\"}),/*#__PURE__*/e(\"p\",{children:\"They are usually backed by a brand that has wide market recognition, so they have little competition in their niche.\"}),/*#__PURE__*/e(\"p\",{children:\"A perfect example is Apple, which provides technology goods that despite being more expensive than average, its users are willing to queue up to buy them.\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(\"strong\",{children:\"loyalty \"}),\"that the brand has created is what makes it one of the leaders in the market.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Unwanted products\"})}),/*#__PURE__*/e(\"p\",{children:\"Yes, believe it or not, there are products that people neither want nor are interested in buying.\"}),/*#__PURE__*/t(\"p\",{children:[\"Now, why are they in the market? Because they\",/*#__PURE__*/e(\"strong\",{children:\" are necessary for your surviva\"}),\"l and that is why you buy them when there is no other option.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Life insurance, vehicle battery, fire extinguisher\"}),\" or tools are perfect examples.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Therefore, it's important to create a marketing strategy that knows the user's buying habits to remind them that this product exists.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In our experience, unsought products are purchased when:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The neighbor's house caught fire and he realized he didn't have a fire extinguisher nearby.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The car starts to fail due to a dead battery.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A pipe breaks and you need tools to fix it.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In other words, you only go after these products when it\u2019s strictly indispensable for your life.\"}),/*#__PURE__*/e(\"img\",{alt:\"Types of product\",className:\"framer-image\",height:\"946\",src:\"https://framerusercontent.com/images/TJyHLhxYTnJky5s1xyXl9FD32I.jpg\",style:{aspectRatio:\"3198 / 1893\"},width:\"1599\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Product life cycle\"})}),/*#__PURE__*/e(\"p\",{children:\"It's important to know both the types of products and their life cycle, so you will know when it's the best time to stop selling an item if you see that it's no longer accepted in the market.\"}),/*#__PURE__*/e(\"p\",{children:\"The life cycles are as follows:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Introduction\"})}),/*#__PURE__*/e(\"p\",{children:\"We can call it the initial phase of the life cycle of any item and it is when the product starts to be promoted in the market.\"}),/*#__PURE__*/e(\"p\",{children:\"In most cases these are times of low sales and production because few people know about the product.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Growth\"})}),/*#__PURE__*/e(\"p\",{children:\"After the initial stage, it's time to consolidate in the market.\"}),/*#__PURE__*/e(\"p\",{children:\"In these cases the clientele begins to recognize the product and from here an opinion is created. This is why competition appears, either with other products or with special promotions.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Maturity\"})}),/*#__PURE__*/e(\"p\",{children:\"Contrary to what many people think, maturity translates into low sales because the highest point in the product's life cycle has been reached.\"}),/*#__PURE__*/t(\"p\",{children:[\"This means that\",/*#__PURE__*/e(\"strong\",{children:\" sales are low but stable, \"}),\"which leads the company to a situation of dangerous comfort. However, sometimes profitability drops due to operating costs or because new alternatives have appeared in the market.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Decline\"})}),/*#__PURE__*/e(\"p\",{children:\"The decline of any product comes when it begins to lose prominence in its niche. If in the previous phase sales and profitability are low, in this stage it's much worse.\"}),/*#__PURE__*/t(\"p\",{children:[\"You don't have to worry, because all products have a \",/*#__PURE__*/e(\"strong\",{children:\"useful life cycle.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Your job is to detect it through a study of consumer habits in order to anticipate new market demands.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to go deeper on the subject download our free class where we give you the KEY strategies for each phase of a product's life cycle \",/*#__PURE__*/e(o,{href:\"https://www.thepowermba.com/form/tpmba_int_nomql_inbound_product_life.html?utm_source=blog&utm_medium=inbound&utm_campaign=banner&utm_variant=&utm_country=gl&utm_product=ciclo&utm_placement=&utm_custmpers=&utm_page=\",motionChild:!0,nodeId:\"ZTrbVBFKv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Product lifeclyce\",className:\"framer-image\",height:\"621\",src:\"https://framerusercontent.com/images/UWdk7a7UzyrGQ0SbPW6kDnRtcY.jpg\",style:{aspectRatio:\"2473 / 1242\"},width:\"1236\"}),/*#__PURE__*/e(\"p\",{children:\"Do you already have your product concept? Hopefully with this information you will be able to give it the missing details to create the ideal service.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"P.S.: don't forget to check out the training programs of our school, any of them will help you create a link with your audience.\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Imagine investing a lot of money in the perfect store, having tons of inventory, hiring employees, developing the website and at the end of the month the cash registers report 0 sales. It's no use having the best product on the market if no one wants to buy it.\"}),/*#__PURE__*/t(\"p\",{children:[\"That shows the importance of marketing in your company: no matter what kind of business you have, the ultimate mission will always be to\",/*#__PURE__*/e(\"strong\",{children:\" sell a product or service that solves a customer need.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Without sales there is no turnover and the company will go bankrupt sooner rather than later.\"}),/*#__PURE__*/e(\"p\",{children:\"We imagine you don't want this situation, do you? Find out below how to create a competitive sales team that will allow you to be profitable at any time of the year.\"}),/*#__PURE__*/e(\"p\",{children:\"Take paper and pencil and don't miss it.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is sales?\"})}),/*#__PURE__*/e(\"p\",{children:\"It's hard to think of a world without sales, but believe it or not, it existed.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Before there was currency, people like you and me needed products to satisfy their basic needs, but since there was no unit of value they used barter.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Fortunately this changed, because it was a rather cumbersome process.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"But enough of the story. Let's now look at how sales works in marketing.\"}),/*#__PURE__*/e(\"p\",{children:\"We define it as the process in which a product is exchanged to a customer for a specific amount. This commodity solves a tangible need of the user, who is willing to pay to get a solution.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Sales are for companies like oxygen for human beings,\"}),\" without them it would be impossible to survive. Therefore, it's important to pay attention every month to the volume of turnover in order to anticipate possible inconveniences.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The sales process in a company\"})}),/*#__PURE__*/e(\"p\",{children:\"Let's discover together how a company's product sales process works:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Attention\"})}),/*#__PURE__*/e(\"p\",{children:\"In this first step the salesperson or the company will try to get the attention of the potential customer and for that there are different techniques.\"}),/*#__PURE__*/e(\"p\",{children:\"If you sell cell phones you can make an ad in Ads or hire an influencer to recommend your store.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The idea is that the user identifies the product and your business as the solution to a specific problem.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Interest\"})}),/*#__PURE__*/e(\"p\",{children:\"The second step is to awaken the prospect's interest once he/she has learned of our existence.\"}),/*#__PURE__*/e(\"p\",{children:\"In these cases, content marketing is a very interesting alternative. If he's already entered your website, what better than to make a comparison or create a text that talks about the best cell phones on the market.\"}),/*#__PURE__*/e(\"p\",{children:\"Being concise and transparent will help the user to make a decision.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Desire\"})}),/*#__PURE__*/e(\"p\",{children:\"If the previous two phases have been done correctly, it's very likely that the visitor will feel a desire for the product in question.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here you can show them the benefits of the mobile, specific features and how it fits their customer profile. It's all about\",/*#__PURE__*/e(\"strong\",{children:\" increasing the likelihood of purchase through valuable content.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Action\"})}),/*#__PURE__*/e(\"p\",{children:\"The previous phases have a single goal: to get the user to buy. In fact, the final decision is made at this stage, so it's important to show the necessary information to help them make their decision.\"}),/*#__PURE__*/t(\"p\",{children:[\"Some authors call it the \",/*#__PURE__*/e(\"strong\",{children:\"closing of the sale\"}),\", since this is where the exchange is made for the price we have set.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Your job is to guide him through the whole process and reduce his fear through \",/*#__PURE__*/e(\"strong\",{children:\"satisfaction guarantee, money back guarantee \"}),\"or after-sales service.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Sale process\",className:\"framer-image\",height:\"808\",src:\"https://framerusercontent.com/images/ZVx9IfSl8Dih6Qbn3t44WhDyb28.jpg\",style:{aspectRatio:\"2592 / 1616\"},width:\"1296\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Factors that influence the sales process\"})}),/*#__PURE__*/e(\"p\",{children:\"The truth is that there are many elements that influence the selling of a product or service.\"}),/*#__PURE__*/e(\"p\",{children:\"We are faithful believers that a sale does not happen by chance, so you must create a strategy that takes into account the following factors:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Buyer persona\"})}),/*#__PURE__*/e(\"p\",{children:\"The Buyer persona is the archetype of your ideal client. Defining it is vital to focus your resources on those users who have proven to be interested in your proposal.\"}),/*#__PURE__*/t(\"p\",{children:[\"Find out what their \",/*#__PURE__*/e(\"strong\",{children:\"tastes, interests, demographic details, age range and professional activities\"}),\" are. These characteristics will allow you to define the ideal sales channel for that particular profile.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Goals\"})}),/*#__PURE__*/e(\"p\",{children:\"Clear objectives are indispensable for any company. If you don't know what you want, you will never achieve a significant result.\"}),/*#__PURE__*/t(\"p\",{children:[\"There are many ways to set goals, but we favor \",/*#__PURE__*/e(\"strong\",{children:\"SMART objectives\"}),\". They allow you to project where you want to go according to how measurable, relevant and achievable it is in time.\"]}),/*#__PURE__*/e(\"p\",{children:\"Apply it and you will see how your project's outlook becomes clearer.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Budget\"})}),/*#__PURE__*/e(\"p\",{children:\"A marketing budget is of great importance for the sales process.\"}),/*#__PURE__*/e(\"p\",{children:\"The truth is that before you start marketing you must establish a marketing strategy, and for this you have to define how much capital you have available.\"}),/*#__PURE__*/e(\"p\",{children:\"From there you will know which tools are compatible with your working budget.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Commercial team\"})}),/*#__PURE__*/e(\"p\",{children:\"It's difficult to succeed as a company if you don't have the right team.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Marketing is an art that requires people specialized in the different aspects that compose it. Make sure you have a profile for each area and you will increase your chances of success.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the most sought-after positions today are:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social Media Manager.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Specialist in inbound marketing.\"})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"SEO Specialist.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Copywriters.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Infrastructure\"})}),/*#__PURE__*/e(\"p\",{children:\"Having a warehouse and physical store does not imply the same logistics as a website. Therefore, you must define what infrastructure you will have in the business to know how many resources you will need at each moment.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Sales channels\"})}),/*#__PURE__*/e(\"p\",{children:\"Where do you plan to offer your product? Remember that today there are multiple alternatives, from social networks, ecommerce, retail and much more.\"}),/*#__PURE__*/e(\"p\",{children:\"Each one requires a different preparation and logistics, so you must define it in the marketing strategy to work it properly.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Types of sales\"})}),/*#__PURE__*/e(\"p\",{children:\"We refer to the sales model you will have, whether it is a B2B or a B2C, since each one must address its audience in a different way.\"}),/*#__PURE__*/e(\"p\",{children:\"A user who needs a cell phone for personal use is not the same as a company that requires software for its administrative processes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Keep this in mind so that you can better promote your product or service.\"}),/*#__PURE__*/t(\"p\",{children:[\"This way, we can't find a way to explain the importance of sales for business. It's not only about having a nice design and attractive copy, \",/*#__PURE__*/e(\"strong\",{children:\"your company must produce results \"}),\"and one of the most relevant is marketing.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Factors that affect sales\",className:\"framer-image\",height:\"1006\",src:\"https://framerusercontent.com/images/LkHIfGQD2sEOOIY0MEtnh71ZySE.jpg\",style:{aspectRatio:\"3457 / 2012\"},width:\"1728\"}),/*#__PURE__*/e(\"p\",{children:\"What about you, do you want to increase sales in your company? Discover the other articles we have in the school, surely one of them will give you the answer you were looking for.\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Tired of reading about the metaverse? Well, you'd better get used to it, because many specialists point it out as the next millionaire industry.\"}),/*#__PURE__*/e(\"p\",{children:\"Due to its newness and recentness, there are still many siren songs about this topic.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It's a concept that leaves many doubts because few media have explained how it works, but that's what we're here for.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It's time for you to get comfortable and see how to enter one of the most promising opportunities today. Don't take your eyes off the computer.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is the metaverse?\"})}),/*#__PURE__*/e(\"p\",{children:\"Okay, let's start with the most important thing.\"}),/*#__PURE__*/t(\"p\",{children:[\"The metaverse is a kind of virtual reality that you will access through special devices and in which you will be able to \",/*#__PURE__*/e(\"strong\",{children:\"interact with the environment and with other users.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"We love the fact that each member of this metaverse will have their own sticker that will identify them to others.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is how you will be able to work, communicate and even have fun without leaving home, all in a 4D world that closely resembles reality.\"}),/*#__PURE__*/t(\"p\",{children:[\"Its promoters speak of the metaverse as \",/*#__PURE__*/e(\"strong\",{children:\"a new way of communicating with technology, \"}),\"taking a step further in the digital revolution.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you want to create a better relationship with your customers, it's time to take advantage of all the benefits that this trend gives you.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How can I enter the metaverse?\"})}),/*#__PURE__*/e(\"p\",{children:\"There are many ways to enter the metaverse. It's important to understand that there are different metaverses and each one has different ways to enter.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of them are:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. From browsers\"})}),/*#__PURE__*/t(\"p\",{children:[\"Just as you read it, from the browser of your computer or cell phone you will be able to access the metaverse through a\",/*#__PURE__*/e(\"strong\",{children:\" three-dimensional simulation\"}),\". It is true that it will never be the same, but thanks to video game engines you will have an experience very similar to reality.\"]}),/*#__PURE__*/e(\"p\",{children:\"An example of this is Roblox. It's a game for children which you will access from your mobile or pc and in which you will be able to interact with the other characters through a 3D world.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It's fantastic because you have the freedom to do many things and everything is stored on the same platform.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. From apps\"})}),/*#__PURE__*/e(\"p\",{children:\"There are also apps where you can see very specific details of the brands that decided to bet on this industry.\"}),/*#__PURE__*/t(\"p\",{children:[\"Zara and Ralph Lauren are two of them, \",/*#__PURE__*/e(\"strong\",{children:\"they created their own virtual world \"}),\"for users to have new experiences with the products and even give you the possibility to buy them.\"]}),/*#__PURE__*/e(\"p\",{children:\"We have also seen clothing brands showing their new collection through these platforms, which generates a new brand experience and that turns into massive sales.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Augmented reality\"})}),/*#__PURE__*/e(\"p\",{children:\"Augmented reality is something we should all try.\"}),/*#__PURE__*/e(\"p\",{children:\"It's about virtual worlds that connect with what happens in the real world. This way, the digital is integrated with the physical to obtain new experiences to have fun and even earn money.\"}),/*#__PURE__*/e(\"p\",{children:\"For this, there will be glasses that will be activated with your cell phone so that you can access this hybrid world. This way, the digital will be closer to you.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Virtual reality\"})}),/*#__PURE__*/e(\"p\",{children:\"Virtual reality offers immersive experiences through special devices such as 3D glasses.\"}),/*#__PURE__*/e(\"p\",{children:\"From now on, your device and computer will be transformed into a window in which you will be able to interact with all the elements that are part of this platform.\"}),/*#__PURE__*/e(\"img\",{alt:\"how to acces metaverse\",className:\"framer-image\",height:\"808\",src:\"https://framerusercontent.com/images/jktFZJQ44YT3FBGXG1HSTihrreU.jpg\",style:{aspectRatio:\"2592 / 1616\"},width:\"1296\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Advantages of the metaverse for marketing\"})}),/*#__PURE__*/e(\"p\",{children:\"Yes, we all agree that the metaverse is a marvel for humanity.\"}),/*#__PURE__*/e(\"p\",{children:\"However, many wonder how this can contribute to the marketing of companies, and few specialists have been encouraged to explain this important point.\"}),/*#__PURE__*/e(\"p\",{children:\"Get comfortable and take a look at what this new environment offers you to promote your products and services:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Greater closeness with the audience.\"})}),/*#__PURE__*/e(\"p\",{children:\"How important it is for brands to be close to their target audience, don't you think? With the metaverse you will achieve it in no time.\"}),/*#__PURE__*/t(\"p\",{children:[\"Three-dimensional environments offer a \",/*#__PURE__*/e(\"strong\",{children:\"communication bridge between both parties\"}),\", so you give more prominence to the user. From now on, they will be able to experience first-hand what it means to be part of your company and the benefits they will obtain.\"]}),/*#__PURE__*/e(\"p\",{children:\"With a good strategy you will increase the affinity between your customer and your company, which will be reflected in the results.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Quality in content marketing\"})}),/*#__PURE__*/e(\"p\",{children:\"Content marketing is one of the most used strategies nowadays to conquer new users. In this sense, with the metaverse you will be able to increase the quality of this practice.\"}),/*#__PURE__*/e(\"p\",{children:\"Each company has the ability to create a virtual environment of its preference, so you will have avatars and special worlds for each user.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The advantage that the metaverse offers you is that the customer can \",/*#__PURE__*/e(\"strong\",{children:\"use his five senses when he consumes the content\"}),\", which increases the possibility that he will buy your product.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Make the user consume your content in different ways and you will see the results it will produce in your business.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Three-dimensional shopping experience\"})}),/*#__PURE__*/e(\"p\",{children:\"The shopping experience is one of the most important terms in the digital world, especially if you have an ecommerce business.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the big problems that digital stores have is to generate enough trust so that the customer accepts to buy on an unknown platform. Sometimes, it's a risk that they don't end up taking.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The metaverse could help you here, because by creating your own environment you can immerse them in the site so that they can smell and feel the product with their own hands.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"You know that the more senses are applied to the experience, the more likely it is that a customer will buy from you, so you can create \",/*#__PURE__*/e(\"strong\",{children:\"the right environment for them to purchase your product.\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Gamification\"})}),/*#__PURE__*/e(\"p\",{children:\"Gamification is a strategy that has caught on very well in recent times. Nowadays there are sites that offer entertainment in exchange for special offers or discounts.\"}),/*#__PURE__*/e(\"p\",{children:\"The metaverse can help you exploit this trend. With it you will apply playful techniques to achieve those objectives you set out to achieve, in order to provide a more pleasant experience to the user and have fun while shopping.\"}),/*#__PURE__*/e(\"p\",{children:\"Design a simple game in which you compete with other users and whoever reaches the first level will receive a special discount or a 2X1 promotion, depending on the possibilities of your business.\"}),/*#__PURE__*/e(\"img\",{alt:\"Advantages of metaverse\",className:\"framer-image\",height:\"1078\",src:\"https://framerusercontent.com/images/1gzVOI1j4GfYCDkaWNuXZks770.jpg\",style:{aspectRatio:\"3198 / 2156\"},width:\"1599\"}),/*#__PURE__*/e(\"p\",{children:\"The reality is that the metaverse will be the new protagonist of our lives in the coming years.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Since the founder of Facebook announced the creation of his own environment, many sectors\",/*#__PURE__*/e(\"strong\",{children:\" have already focused their efforts on this million-dollar industry.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Have you already taken the first step? Tell us what ideas you have to introduce the metaverse in your business, we are sure you will amaze us.\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There's so much information coming into your office and you still can't detect the exact behavior of your customer.\"}),/*#__PURE__*/t(\"p\",{children:[\"Has this happened to you? Yes, it's very frustrating; it's just not so easy to decipher the data that your website shows, but there's a tool that will help you reduce the margin of error: \",/*#__PURE__*/e(\"strong\",{children:\"Data Driven.\"})]}),/*#__PURE__*/e(\"p\",{children:\"We're talking about a technique applied by the best companies in which they base all their decisions on critical data.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This way, they ensure a greater probability of success and reduce possible risks.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Data Driven?\"})}),/*#__PURE__*/e(\"p\",{children:\"We define Data Driven as business management based on information. All company decisions first go through a detailed analysis of data on a particular problem in order to increase the probability of success.\"}),/*#__PURE__*/e(\"p\",{children:\"The reality is that this type of practice has been applied for several years, although the arrival of technology has accelerated its use in the market.\"}),/*#__PURE__*/t(\"p\",{children:[\"Now there are specialized tools that provide you with all kinds of information about the \",/*#__PURE__*/e(\"strong\",{children:\"behavior of your customers, prospects\"}),\", the market in general and the competition.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This way you can develop strategies customized to the needs of the users.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is its purpose?\"})}),/*#__PURE__*/e(\"p\",{children:\"We cannot understand digital marketing without the use of metrics. These came to give you an x-ray of everything your target audience does and doesn't do, in addition to the behavior of visitors who enter each page of your website.\"}),/*#__PURE__*/e(\"p\",{children:\"For this reason, big data and Data Driven are two trends worth implementing in your company.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"One way to make accurate decisions that generate results in the medium and long term is through a study of user behavior. Data Driven provides this in great detail.\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the objectives of this trend are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"You discover the behavior of users on your website: \",/*#__PURE__*/e(\"strong\",{children:\"(interactions, leads, number of visits\"}),\", among others).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Important market information, such as the size of the sector, number of potential customers, demographic characteristics and much more.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Key competitor data to create strategies that differentiate you.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Data Driven Model\",className:\"framer-image\",height:\"255\",src:\"https://framerusercontent.com/images/xfyfETm38GEC0A1jAOvg73oVdKU.jpg\",style:{aspectRatio:\"1440 / 510\"},width:\"720\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Steps to implement Data Driven in your company\"})}),/*#__PURE__*/e(\"p\",{children:\"Implementing Data Driven is a wise decision if you want to stay at the forefront of the latest business productivity techniques.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It's an investment that will pay off sooner rather than later.\"}),/*#__PURE__*/e(\"p\",{children:\"Let's take a closer look at the steps you need to follow to implement it successfully:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Collect the data\"})}),/*#__PURE__*/e(\"p\",{children:\"It is true that we have mentioned that Data Driven is based on data-driven decision making.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, the most important thing is its interpretation, since in marketing there are metrics that are more or less useful depending on the context.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"This is where Paretto's principle comes in, where\",/*#__PURE__*/e(\"strong\",{children:\" 20% of what is collected will provide up to 80% of the results\"}),\", so it's very important that your team prioritizes all the information that comes in.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Formula data driven\",className:\"framer-image\",height:\"213\",src:\"https://framerusercontent.com/images/eHXklT3X7b4UPnVlV1mw4dj6wgs.jpg\",style:{aspectRatio:\"1440 / 426\"},width:\"720\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Get access to information\"})}),/*#__PURE__*/e(\"p\",{children:\"The information must be available to everyone equally. A single person cannot study all the incoming data, so the ideal thing is to divide the work in order to be more productive.\"}),/*#__PURE__*/e(\"p\",{children:\"Even so, nowadays there are programs that allow you to prioritize data according to their category and importance for the company. Use them and you will see the difference.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Make the reports\"})}),/*#__PURE__*/e(\"p\",{children:\"Once you've analyzed the information, you must write it down in a detailed report that will later be approved by the board of directors.\"}),/*#__PURE__*/t(\"p\",{children:[\"The important thing is not the quantity but the quality of the data you study. Make sure you \",/*#__PURE__*/e(\"strong\",{children:\"pick metrics that fit your business model \"}),\"and the company's situation, otherwise you will waste time and money.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Analyze\"})}),/*#__PURE__*/e(\"p\",{children:\"Take every piece of data into account and put it into perspective. See the reason for that number and develop customized strategies that allow you to attack the weak points of the indicator.\"}),/*#__PURE__*/e(\"p\",{children:\"This way and with a little patience you will create marketing strategies based on data, which would be Data Driven at its best.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Advantages of Data Driven\"})}),/*#__PURE__*/e(\"p\",{children:\"Many specialists point out that information is one of today's most valuable resources.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That is why Cloud Computing platforms are increasingly being created to protect your personal and business data. Losing them is a luxury you cannot afford.\"}),/*#__PURE__*/e(\"p\",{children:\"Let's take a look at some of the advantages that Data Driven offers your company.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Resource optimization\"})}),/*#__PURE__*/e(\"p\",{children:\"Resource optimization is one of the critical points of any business, and it is becoming more and more costly to waste time, money and the team's effort.\"}),/*#__PURE__*/e(\"p\",{children:\"How can we optimize it? With Data Driven. The tool provides you with accurate data on different items that allow you to reduce uncertainty through strategies tailored to the needs of your customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don't forget that according to a Harvard Business Review study, \",/*#__PURE__*/e(\"strong\",{children:\"48% of companies that implemented Data Driven\"}),\" processes reduced losses in their accounts in the short term.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It's time to apply it and see the results for yourself.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Better planning\"})}),/*#__PURE__*/e(\"p\",{children:\"Lack of information leads to poor planning in most cases and you know what this causes: loss of resources, a luxury you can't afford right now.\"}),/*#__PURE__*/e(\"p\",{children:\"That's why we love Data Driven, because it reduces risk by analyzing the following elements:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Market trends. Discover what customers are looking for and how they want to buy it.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"User consumption habits\"}),\", unmet needs and demographics.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Accurate competitor data. What they do,\",/*#__PURE__*/e(\"strong\",{children:\" what they stopped doing and what position they occupy in the market.\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your business statistics. Detect errors to correct them before it's too late.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Maximum productivity\"})}),/*#__PURE__*/e(\"p\",{children:\"Productivity is one of the most important indicators of your company, so you should never lose sight of it.\"}),/*#__PURE__*/e(\"p\",{children:\"The good news is that Data Driven allows you to significantly increase the company's productivity, which translates into more sales, leads and market positioning.\"}),/*#__PURE__*/t(\"p\",{children:[\"A few months ago the Mit did a study showing that companies that operated according to data had \",/*#__PURE__*/e(\"strong\",{children:\"6% higher productivity compared to organizations that did not implement it.\"})]}),/*#__PURE__*/e(\"p\",{children:\"This small difference represents a significant leap in quality that you can't ignore.\"}),/*#__PURE__*/e(\"p\",{children:\"Data Driven is one of the biggest innovations of recent times and it's time you applied it once and for all.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Leave unpredictability aside and make decisions based on accurate information that will give you an advantage over the competition.\"}),/*#__PURE__*/e(\"p\",{children:\"The results will surprise you. Apply Data Driven and let us know your experience, we're sure you've never imagined anything like it.\"})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We don't even want to imagine how many times you've shopped on Amazon, yes, the largest ecommerce on the planet.\"}),/*#__PURE__*/e(\"p\",{children:\"And nothing compares to the feeling of being in the comfort of your home, entering the web and adding things to the cart without taking a finger off the screen of your cell phone or computer keyboard.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"We love online shopping! But you know what we also love?\",/*#__PURE__*/e(\"strong\",{children:\" Selling on Amazon, generating income of several zeros to the right \"}),\"and being able to work from anywhere in the world.\"]}),/*#__PURE__*/e(\"p\",{children:\"Paris, the Bahamas, Spain, Acapulco, Puerto Rico, Canada...\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can have your own business thanks to amazon and take advantage of the support of one of the most valuable brands in the world.\"}),/*#__PURE__*/t(\"p\",{children:[\"It doesn't matter if you already have your digital store or you are an entrepreneur who wants to increase your income. With just a computer and an internet connection you will be one click away from \",/*#__PURE__*/e(\"strong\",{children:\"selling a product to any continent.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Want to know more? Let's see:\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why should I sell on Amazon?\"})}),/*#__PURE__*/e(\"p\",{children:\"At the school we believe that selling on Amazon is an excellent business opportunity and we'll tell you why.\"}),/*#__PURE__*/t(\"p\",{children:[\"We're talking about a company that has been around for more than 20 years and has gone through a lot of ups and downs during this time, which has led it to be worth more than \",/*#__PURE__*/e(\"strong\",{children:\"300 billion dollars.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Have you heard the name of companies like \",/*#__PURE__*/e(\"strong\",{children:\"Walmart, Sears and Target\"}),\"? Well, Amazon is bigger than those three companies combined, so it's an emporium that is at your disposal at all times.\"]}),/*#__PURE__*/e(\"p\",{children:\"We tell you this because more than 50% of the products sold by the corporation are not manufactured in-house, but by third parties, so now you have the possibility to increase your income without dealing with all the logistics that an ecommerce requires.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Amazon ships more than\",/*#__PURE__*/e(\"strong\",{children:\" 1.6 million packages\"}),\" a day in its largest market alone, and several of them could be yours. Customers will increase their purchase intent if they see that you are allied with this ecommerce giant, so don't leave it for later.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Steps to sell on Amazon from scratch\"})}),/*#__PURE__*/e(\"p\",{children:\"If you're already convinced to sell on Amazon but don't know how to do it, don't worry. We have prepared for you a detailed guide with all the steps you need to follow to use the platform.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Choose the right product\"})}),/*#__PURE__*/e(\"p\",{children:\"You can't sell something if you don't know exactly what the product will be, so this will be your first task. Choosing the right product is something that takes time because you will have to study the niche and the needs of your customers.\"}),/*#__PURE__*/e(\"p\",{children:\"Amazon offers hundreds of sectors and your job is to review each one to see how competitive they are.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'Once you see a niche you like, select the \"Best Sellers\" option to make sure the item has an outlet in the market. You can also use specialized tools to find out the exact demand for that product.'}),/*#__PURE__*/e(\"p\",{children:\"After you choose it you can continue with the process.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Create your account\"})}),/*#__PURE__*/t(\"p\",{children:[\"No, we're not talking about an Amazon account. We are talking about the \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Seller Central\"})}),\" platform.\"]}),/*#__PURE__*/e(\"p\",{children:\"It's very simple, you just have to add your nation where you live, type of company, credit card information, phone numbers, bank account and personal information.\"}),/*#__PURE__*/e(\"p\",{children:\"Then you will have to choose between the following alternatives:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Individual Seller\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Professional seller\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Don't worry about which one to choose. If you are just starting out you can choose Individual Seller and once you advance in the process you will be able to change your account to a professional one.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, keep in mind that the prices are different. With the individual plan you will pay 0\",/*#__PURE__*/e(\"strong\",{children:\".99 USD \"}),\"each time you make a sale, while the professional plan costs \",/*#__PURE__*/e(\"strong\",{children:\"39.99 USD\"}),\" per month regardless of the number of products you sell.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Product listing\"})}),/*#__PURE__*/e(\"p\",{children:\"It's time to add the list of products you will offer in the digital store.\"}),/*#__PURE__*/e(\"p\",{children:'Go to the \"Inventory\" section and choose \"Add a product\" and add the items you have selected, either through the barcode or through its search engine.'}),/*#__PURE__*/e(\"p\",{children:'Did you manufacture your own product? No problem, the site allows you to sell your own goods by clicking on \"Create product\".\\xa0'}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Quality images\"})}),/*#__PURE__*/e(\"p\",{children:\"We can't find words to explain the importance of images when it comes to selling a product. The digital world eliminates many experiences, but the visual part takes a greater relevance in this type of environment.\"}),/*#__PURE__*/e(\"p\",{children:\"Take enough time to take the right pictures. Make sure it's on a white background and that the product looks clean at all times.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Don't forget to capture all the angles of the item so that the user has less doubts when buying. The more confident they are, the more likely they are to buy it.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Price\"})}),/*#__PURE__*/e(\"p\",{children:\"The next step in the list is to add the price. This is a delicate issue that you should study carefully.\"}),/*#__PURE__*/e(\"p\",{children:\"Think for a moment: if the price is too cheap you will have little or no profit, but if it's too high your customers will not buy it.\"}),/*#__PURE__*/e(\"p\",{children:\"Quite a dilemma, isn't it? Try to find a neutral point where your profits are enough to cover the costs and users can buy them.\"}),/*#__PURE__*/e(\"p\",{children:\"In the same Seller Central platform you will configure the price of the product. In addition, you will be able to readjust the price in an automated way and you will have the ability to set batch pricing for Amazon Business clients.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Ship the merchandise\"})}),/*#__PURE__*/e(\"p\",{children:\"This is one of the things we like best about Amazon. When you make a sale, the system sends you an email with all the user data.\"}),/*#__PURE__*/e(\"p\",{children:\"You decide: you send it or leave it in the hands of Amazon's logistics service, who will dispatch the item in record time no matter where your customer is located.\"}),/*#__PURE__*/e(\"p\",{children:\"Don't forget to send some stock to the company's warehouses so they can ship it once you approve it.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Payment\"})}),/*#__PURE__*/e(\"p\",{children:\"The most awaited moment has arrived: receiving your income.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of the great things about Amazon is that they take care of receiving the money from your customers and then share the part that corresponds to you, which means that you can forget about creating \",/*#__PURE__*/e(\"strong\",{children:\"payment gateways.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Each commission per sale will be reflected 15 days after the sale has been made. Make sure your bank details are up to date so that your money arrives to you without any inconvenience.\"}),/*#__PURE__*/e(\"img\",{alt:\"Steps to sell on Amazon from scratch\",className:\"framer-image\",height:\"1006\",src:\"https://framerusercontent.com/images/0SvkTbS7HXFiOo0w1GiTy9OaekI.jpg\",style:{aspectRatio:\"3457 / 2012\"},width:\"1728\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Advantages of selling on Amazon\"})}),/*#__PURE__*/e(\"p\",{children:\"Still have doubts about offering your products on the e-commerce giant? Well, let's take a look at some advantages that will help you make the right decision.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. You don't need a store\"})}),/*#__PURE__*/e(\"p\",{children:\"We can't deny it, who wouldn't like to have their own digital store?\"}),/*#__PURE__*/e(\"p\",{children:\"This is a fantastic idea, but it requires many edges that every entrepreneur must take into account if they want to get started in this career.\"}),/*#__PURE__*/e(\"p\",{children:\"Otherwise, if you don't want to go through the process, you can take advantage of Amazon's platform to sell your products or third party products and forget about all kinds of problems.\"}),/*#__PURE__*/e(\"p\",{children:\"Nothing better than leaving it in the hands of specialists, so you decide.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Multiple potential customers\"})}),/*#__PURE__*/e(\"p\",{children:\"We have seen on many occasions websites that attract a lot of traffic but do not get consistent sales over time.\"}),/*#__PURE__*/e(\"p\",{children:\"The site also has a lot of traffic, but believe us that its conversion rates are higher than average.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We can say that selling on Amazon is the dream of any entrepreneur. Imagine having a platform with guaranteed traffic and an audience that has a strong intention to buy.\"}),/*#__PURE__*/e(\"p\",{children:\"Have you made up your mind? If so, show us, we want to see the results you reap in ecommerce.\"})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"You've already taken the first step to create your digital business. Entrepreneurship is a decision that requires courage and bravery due to the competitiveness that exists today.\"}),/*#__PURE__*/e(\"p\",{children:\"It can be exciting, but there comes a time when doubts creep in. There are many areas that you have to attend to and problems that pile up without going to market.\"}),/*#__PURE__*/t(\"p\",{children:[\"But don't worry, that's what we're here for. Our team has a lot of experience in the digital world and therefore will give you a \",/*#__PURE__*/e(\"strong\",{children:\"detailed guide to build your online business solid and stable.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Eager to learn more about it? Read it in the following article:\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What should I do to develop my digital business?\"})}),/*#__PURE__*/e(\"p\",{children:\"To build a successful business you need to pay attention to many areas and digital projects are no exception.\"}),/*#__PURE__*/e(\"p\",{children:\"How many times have you heard of ideas that turn into millionaire companies in a very short time? You can do it too, but you need to follow a series of steps to increase the chances of success.\"}),/*#__PURE__*/e(\"p\",{children:\"Let's take a closer look below:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Define what you\u2019re going to offer\"})}),/*#__PURE__*/e(\"p\",{children:\"The first thing you need to do is define what you will offer to the world.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:'\"A business is an idea to improve the world\",'}),\" Richard Branson once said, so it's time to put this mantra into practice.\"]}),/*#__PURE__*/e(\"p\",{children:\"The following tips will help you determine what product or service you will sell:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What do I specialize in?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Am I good at craftsmanship?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What do I like to do?\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Can I turn my career into a profession?\"})})]}),/*#__PURE__*/e(\"p\",{children:\"We recommend that you focus on an area that you are 100% passionate about. There's nothing more rewarding than dedicating yourself to what you love and if it is with your own business, so much the better.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Look at what you like to do and verify that it has a place in the market. If so, you will be able to monetize your knowledge thanks to the possibilities offered by the Internet.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Study the market\"})}),/*#__PURE__*/e(\"p\",{children:\"Okay, you already know what you have to offer to the world, but now it's time to determine if that sector is profitable for you.\"}),/*#__PURE__*/t(\"p\",{children:[\"To do this you can conduct a market study in which you evaluate the behavior of users, here you determine \",/*#__PURE__*/e(\"strong\",{children:\"how many people are interested in what you offer and where they are located.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"You will also find the competitors that currently exist and the position they occupy in the market. If you detect that they are consolidated companies you will have to focus on niches of people who have not been served by these companies.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Analyze the target audience\"})}),/*#__PURE__*/e(\"p\",{children:\"We are on the right track, you already know what you will sell and to which market you want to belong.\\xa0 Now it's time to study your target audience in detail.\"}),/*#__PURE__*/e(\"p\",{children:\"Knowing who to target is as important as defining the business idea, so it's time to take a look.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What should you ask yourself? Some of the items that will help you define your target audience are:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"User age range.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Demographic characteristics. Where they are located, in what specific city or town.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Profession, occupation or main activities.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Interests and unsatisfied needs.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Favorite social networks.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Once you answer the above points you will have a profile of your ideal customer. Then you can start thinking about a strategy to promote your project on the sites and digital channels that your user consumes.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Prioritize the brand\"})}),/*#__PURE__*/e(\"p\",{children:\"You already know what product you will offer and who you will sell it to, which means it's time to focus on your brand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"People have to identify you with a phrase, color or image that is related to the characteristics of your business. You can achieve all this with the right branding work that develops the visual aspect of the project.\"}),/*#__PURE__*/t(\"p\",{children:[\"It's not the same to go to a job interview in pajamas than to go with a shirt and pants that go according to the occasion, right? Well, the same goes for the brand, since it will be your \",/*#__PURE__*/e(\"strong\",{children:\"letter of introduction to others.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Here you will define the name of the business, the logo, color palette, typography, tone in which you will address the user and much more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Spend as much time as necessary if you do not want to doom yourself to failure. All successful companies have a strong and resounding brand, so you must follow in their footsteps.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Create your website\"})}),/*#__PURE__*/e(\"p\",{children:\"We can't imagine any renowned digital business that doesn't have a website, can you?\"}),/*#__PURE__*/e(\"p\",{children:\"Having a website is non-negotiable if you want users to communicate with you and know where to buy the products or services you offer. It's true that you need specialized knowledge, but it's not as difficult as many people think.\"}),/*#__PURE__*/t(\"p\",{children:[\"Depending on your budget you can hire a web developer to help you with this important task. Otherwise, you can sign up for some of \",/*#__PURE__*/e(\"strong\",{children:\"our programs that we have for you at the school.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Believe us when we tell you that a well designed website could become a sales machine if you work it properly.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6. Appropriate social networks\"})}),/*#__PURE__*/e(\"p\",{children:\"Finding the ideal digital channels to cater to your target audience is critical and one way to do that is through social media.\"}),/*#__PURE__*/t(\"p\",{children:[\"But wait! Before you decide to open a profile on the most popular networks, you need to study \",/*#__PURE__*/e(\"strong\",{children:\"which ones your ideal client prefers.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Social media give you the possibility of creating communities around a theme, which facilitates the loyalty and connection of users with your brand. Once you define the social networks you will use, you can create\",/*#__PURE__*/e(\"strong\",{children:\" strategic content that provides value to visitors.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Over time you will see how the investment you made will be rewarded.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7. Digital marketing strategy\"})}),/*#__PURE__*/e(\"p\",{children:\"The digital marketing strategy is closely linked to the previous point. If you have a business you must promote yourself, and no customer will go to your store on their own.\"}),/*#__PURE__*/e(\"p\",{children:\"This happens in the physical and online world, so it's time to think about marketing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Focus on creating strategies that allow you to identify the needs of your customers to offer them solutions through your products. This doesn't mean that you will sell directly to them, but that you will create content that will be useful in their daily lives.\"}),/*#__PURE__*/e(\"p\",{children:\"For this you can use your social networks and the blog of your website. Once they have gone through the marketing funnel you can offer them your product or service in a more natural way.\"}),/*#__PURE__*/e(\"img\",{alt:\"What should I do to develop my digital business?\",className:\"framer-image\",height:\"252\",src:\"https://framerusercontent.com/images/r8x47Gdev3ExXM7r6YfZBqIUoII.png\",style:{aspectRatio:\"1440 / 505\"},width:\"720\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The best digital business models today\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"Digital businesses offer many models\",/*#__PURE__*/e(\"strong\",{children:\" that fit the characteristics of the project.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Before you go, take a look at some of the most popular business models currently in use. Maybe one of them is right for you:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Advertising\"})}),/*#__PURE__*/e(\"p\",{children:\"This is the basic model and is used by many media companies.\"}),/*#__PURE__*/t(\"p\",{children:[\"The way it works is simple: you constantly create valuable content that attracts visitors to your website. After you have a community of thousands of people you will monetize the spaces on the page \",/*#__PURE__*/e(\"strong\",{children:\"through advertising.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Advertisers will see the characteristics of your audience and if they fit their needs they will not hesitate to pay to appear in your project.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Freemium\"})}),/*#__PURE__*/e(\"p\",{children:\"We love the freemium model because it brings together the best of the Internet. On the one hand it offers you free content that entertains or gives solutions to the user about a specific problem.\"}),/*#__PURE__*/t(\"p\",{children:[\"However, if you want to know more about it, you will have to \",/*#__PURE__*/e(\"strong\",{children:\"pay a periodic fee and you will receive specialized content.\"}),\" Many businesses have implemented it, since they don't need millions of visits to obtain income.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Subscription\"})}),/*#__PURE__*/e(\"p\",{children:\"It's similar to the Freemium model. The customer accesses certain benefits after paying for the service, although in most cases there's no free benefit at the beginning.\"}),/*#__PURE__*/t(\"p\",{children:[\"It's used by large companies that have already gathered a significant audience, exemplified by cases such as \",/*#__PURE__*/e(\"strong\",{children:\"HBO, Netflix\"}),\" and many others.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"The best digital business models today\\xa0\",className:\"framer-image\",height:\"857\",src:\"https://framerusercontent.com/images/O8cKzUswB2FelU55g4bxEd2vLKc.png\",style:{aspectRatio:\"2592 / 1714\"},width:\"1296\"}),/*#__PURE__*/e(\"p\",{children:\"Now you know what are the elements you should take into account before starting your digital business. Take note and do not leave any of them out if you want to stand out from the great competition that exists today.\"}),/*#__PURE__*/e(\"p\",{children:\"Have you already launched your digital business? Tell us about your project, we are sure we will be proud.\"})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Social networks have an enormous power in our lives, but above all, in the lives of our potential customers. That's why platforms are focusing more and more on developing tools that allow you to improve your marketing campaigns, such as \",/*#__PURE__*/e(\"strong\",{children:\"TikTok Ads\"}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"And it's increasingly possible to make the work of those who work with social media easier, even for those who are just starting on the platform.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"That's the reason why thousands of people are choosing to work from home with TikTok, because they can quickly familiarize themselves with the social network and because they can monetize with the platform.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why invest in TikTok Ads?\"})}),/*#__PURE__*/e(\"p\",{children:\"TikTok is a social network that started very shyly. At first many people didn't pay attention to it because it offered different formats than sites like Instagram and Facebook, so few people were betting on its success.\"}),/*#__PURE__*/t(\"p\",{children:[\"Still, the arrival of the pandemic\",/*#__PURE__*/e(\"strong\",{children:\" was\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"a blessing for the company.\"}),\" Users now had more time to entertain themselves and saw TikTok as the perfect tool for that.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This makes\",/*#__PURE__*/e(\"strong\",{children:\" investing in TikTok Ads\"}),\" a very smart strategy to attract qualified traffic to your business and achieve conversions.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Did you know that TikTok has up to \",/*#__PURE__*/e(\"strong\",{children:\"1 billion users worldwide\"}),\"? In addition, you will be surprised to know that in Europe it is the fourth most used network, so the opportunity is there, you just have to take advantage of it.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What are the results of advertising on TikTok?\"})}),/*#__PURE__*/e(\"p\",{children:\"It offers you more than interesting results if you do it properly.\"}),/*#__PURE__*/t(\"p\",{children:[\"Beyond the sea of users that the platform is full of, the most important thing is the segmentation you can do. TikTok allows you to\",/*#__PURE__*/e(\"strong\",{children:\" divide the audience according to tastes, demographics a\"}),\"nd much more so that your ad reaches the audience you want.\"]}),/*#__PURE__*/e(\"p\",{children:\"This becomes a great showcase for your business that would be very difficult to achieve in a traditional way through radio or television.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to create my first TikTok Ads campaign?\"})}),/*#__PURE__*/e(\"p\",{children:\"Already convinced to invest in TikTok Ads? Let's see step by step how to create your first campaign on the platform:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Create your account\"})}),/*#__PURE__*/e(\"p\",{children:\"You can't advertise on TikTok if you don't first register on their ad site. This is called TikTok Manager and is a must for any kind of campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"It's just a matter of following the steps and in a few minutes you will be ready.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Develop your campaign\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:'You already have your account, now it\\'s time for you to enter your main panel and click on the \"create\" button. Then you will have to choose the goal of the project and currently you can choose the following ones:'}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reach: \"}),\"Increase the reach of your brand.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Traffic:\"}),\" Get more users to visit your website.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"App Installs:\"}),\" More people downloading the app.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Conversions: \"}),\"Get new visitors to achieve a specific goal.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Then you will have to set the campaign budget. Here you will choose between:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Daily budget.\"})})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Total budget.\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Here you will decide if you want the project to have an investment limit, and if so, the network doesn't allow it to be less than 50 euros.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Set up the ad groups\"})}),/*#__PURE__*/e(\"p\",{children:\"Here you already have a big part of your campaign created, now you must create ad groups for your campaign, which is where you set up the segmentation, location of the audience and much more.\"}),/*#__PURE__*/e(\"p\",{children:\"What can you choose? You have options like:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Demographics.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ad placement.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Device details.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Segment users according to their interest and behavior.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bidding strategies to increase traffic.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"You will also choose the dates you want your campaign to run and if you want it to be shown on specific days or times.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Create the ad with name and format\"})}),/*#__PURE__*/e(\"p\",{children:\"Once you have reached this point we can say that you have most of it done. Now the next step is to create the ad itself.\"}),/*#__PURE__*/e(\"p\",{children:\"To do this:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose the name of the ad.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Set the format, either video or image.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Upload the content to TikTok.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add a link and don't forget the call to action.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"That's it! Your campaign is active on the site.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How can I analyze my advertising on TikTok Ads?\"})}),/*#__PURE__*/e(\"p\",{children:\"You already have your ad on TikTok Ads, so now you'll realize all the benefits that this social network can bring to your business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"There's still a lot of work to do, and it's not only about investing in ads, you must also measure the results that are obtained over time.\"}),/*#__PURE__*/t(\"p\",{children:[\"For this there are many tools, one of them is \",/*#__PURE__*/e(\"strong\",{children:\"Metricool\"}),\". The great advantage is that you can connect your TikTok Manager account to the program to study the performance of your campaign.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Here you will see reports with the following information:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Metrics of the results obtained, performance and behavior of users when viewing the campaign.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"View all the projects you have done and sort them according to the indicators you want.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"The truth is that it's a wonderful tool that allows you to break down everything that is happening in your campaign. This is\",/*#__PURE__*/e(\"strong\",{children:\" equally or more important than the ad itself\"}),\", since you will know how the project is going and if you need to make changes to improve the results.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"When to use TikTok Ads?\"})}),/*#__PURE__*/e(\"p\",{children:\"There is no exact time to use TikTok Ads. What we recommend is to study the target audience of your business and verify that this audience is in the social network.\"}),/*#__PURE__*/e(\"p\",{children:\"Then determine what is the goal you want to reach. Are you starting? You can do an outreach campaign to let people know the name of your brand.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to sell more, focus on\",/*#__PURE__*/e(\"strong\",{children:\" calls to action\"}),\" to improve your sales and conversions.\"]}),/*#__PURE__*/e(\"p\",{children:\"What do you want to achieve with TikTok Ads? Leave it in the comments, we are sure that our team of experts will help you promote your project on this platform.\"})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"There's no doubt that it is a social network with a lot of potential and now you can make the most of it in your business.\"}),/*#__PURE__*/t(\"p\",{children:[\"And you will achieve this thanks to \",/*#__PURE__*/e(\"strong\",{children:\"LinkedIn Ads\"}),\", which is the network's ad platform. With a good strategy you will attract that candidate you were looking for or generate a well-qualified lead.\"]}),/*#__PURE__*/e(\"p\",{children:\"We admit that at first it can be a bit intimidating, but with practice, we know that you can achieve very good results.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Interested in learning how to develop a campaign without being an expert? Don't take your eyes off your computer:\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why use LinkedIn Ads?\"})}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn is the social network for professionals, that's how we know it. Even though it was created two decades ago, the reality is that its growth has occurred in the last few years.\"}),/*#__PURE__*/e(\"p\",{children:\"Here users connect with companies to share experiences and opportunities. Businesses have also seen this site as a way to connect with their community.\"}),/*#__PURE__*/t(\"p\",{children:[\"On LinkedIn, people leave more personal data such as their work history, current position and career expectations... which means you can leverage that data to\",/*#__PURE__*/e(\"strong\",{children:\" promote your business with LinkedIn Ads.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Qualified traffic, prospects who are looking for something and much more. The platform is a great place to do business and that's what we'll talk about next.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What types of campaigns are there in LinkedIn Ads?\"})}),/*#__PURE__*/e(\"p\",{children:\"Before we explain how to create a campaign on LinkedIn Ads, it's important that you know what types of campaigns you can run on the social network:\"}),/*#__PURE__*/e(\"p\",{children:\"Let's look at them below:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Sponsored content campaign.\"})}),/*#__PURE__*/e(\"p\",{children:\"These are those ads that you see on the wall of the audience you selected. We could say that they are the most direct and seek to generate a specific action.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Text ad\"})}),/*#__PURE__*/e(\"p\",{children:\"Have you seen those banners that appear horizontally in the sidebars of LinkedIn? Well, those are text ads.\"}),/*#__PURE__*/e(\"p\",{children:\"They are much less invasive than sponsored content campaigns, so if you don't want to provoke so much rejection you could use them.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Sponsored Inmail Messages\"})}),/*#__PURE__*/e(\"p\",{children:\"These are direct messages that you send to the audience you've selected. Yes, it's true that they are quite aggressive, but the numbers say that their probability of conversion is significant.\"}),/*#__PURE__*/e(\"p\",{children:\"Of course, before executing them you should study your audience to know what you're writing to the people who want to see the information.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creating LinkedIn campaigns step by step\"})}),/*#__PURE__*/e(\"p\",{children:\"Are you determined to create a LinkedIn campaign? Take paper and pencil and discover with this guide how to do it from the comfort of your home:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 1: Create a campaign manager account.\"})}),/*#__PURE__*/e(\"p\",{children:\"Of course, first you have to open a campaign manager account. You can do this in your LinkedIn profile.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:'Click on \"products\" and then select the \"Advertise\" option.'}),/*#__PURE__*/e(\"p\",{children:'Now the system will ask you to enter your account name, the currency in which you will pay and to add your social network profile. Then press \"Create Account\" and you\\'ll be ready to develop your campaign.'}),/*#__PURE__*/t(\"p\",{children:[\"Be careful, it's very important that you keep an eye on the data you have added, because once you add them \",/*#__PURE__*/e(\"strong\",{children:\"you will not be able to modify them\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 2: Choose your objective\"})}),/*#__PURE__*/e(\"p\",{children:\"As you well know, advertising campaigns have multiple objectives that adjust to the needs of each business. It's not only about selling, but also about creating engagement, entertaining, getting known and much more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now, in LinkedIn Ads you can choose among the following objectives:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Awareness: \"}),\"Get people to know your brand.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consideration: \"}),\"Linked to visits to your website, views and profile interactions.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Conversions: \"}),\"Sales achieved, conversions on your site, leads for jobs and much more.\\xa0\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 3: Define your ideal audience\"})}),/*#__PURE__*/e(\"p\",{children:\"One of the most important steps to a successful ad campaign is to choose the right audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"Your ad can be well done and have the ideal copy, but\",/*#__PURE__*/e(\"strong\",{children:\" if it's targeted to someone who's not interested in the product or service you will never achieve conversions.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"To define your audience in LinkedIn Ads you must do the following:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Choose the language:\"}),\" this is the language in which the ad will be written. It's not the same to speak to a German audience than to a Spanish one, so you must define it first.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Location:\"}),\" you have to be specific. Not only the country, but also the city, province, municipality, etc.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Audience attributes:\"}),\" we refer to specific characteristics such as demographics, average user education, experience, interests and much more.\\xa0\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 4: Select the format\"})}),/*#__PURE__*/e(\"p\",{children:\"The ad format is as important as the project itself, so it's important that you take the time to choose the ideal one for you.\"}),/*#__PURE__*/e(\"p\",{children:\"Which one should you choose? This will be linked to the objectives you have with your campaigns. Some of the available formats are:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Image.\"})})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Carousel.\"})})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Video.\"})})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Text\"})})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Featured.\"})})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Obtaining followers.\"})})})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 5: Budget and schedule\"})}),/*#__PURE__*/e(\"p\",{children:\"Now we're at a critical part and that is setting up the budget, scheduling and bidding. Let's see it in more detail:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Budget: \"}),\"choose the type of budget, either daily, total or a combination of both.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Scheduling: \"}),\"On what date and for how long will your ad appear? You will define this in this item.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Bidding: \"}),\"Here you divide between automatic bidding, where the results are optimized, maximum CPC bidding, which is the amount you will pay per click and maximum CPM bidding. The latter is the amount you will pay per thousand impressions.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 6: Set up conversions\"})}),/*#__PURE__*/e(\"p\",{children:\"We're about to finish, but first it's very important that you define the conversions.\"}),/*#__PURE__*/e(\"p\",{children:'What we recommend you to do is to track your ads to know their behavior at all times, and for this you must configure the option in the \"campaign manager\".\\xa0'}),/*#__PURE__*/e(\"p\",{children:\"Then you add a code on the website you want to analyze and you will see all the indicators you need.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 7: Create the ad\"})}),/*#__PURE__*/e(\"p\",{children:\"That's it! Now you have everything you need to create your ad.\"}),/*#__PURE__*/e(\"p\",{children:\"What is the next step? You must place the introductory text, indicate the landing page, choose the design, headline, description and fill in the sections that appear.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you've done this, your ad will be published at the times and dates you have indicated to LinkedIn. Do you realize that it's a simple process and that you can do it in a few hours?\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"5 Tips to create ads on LinkedIn Ads\"})}),/*#__PURE__*/e(\"p\",{children:\"Advertising on this social network isn't difficult, what is more complex is that your ad is successful and achieves the objectives you set out. Here are some tips to improve your results:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Segment your audience\"})}),/*#__PURE__*/e(\"p\",{children:\"LinkedIn gives you the option to segment your audience according to tastes, interests and professional profile.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Eye-catching copy\"})}),/*#__PURE__*/t(\"p\",{children:[\"You can't imagine how powerful it is to \",/*#__PURE__*/e(\"strong\",{children:\"create a text that captures the user's attention\"}),\". The best way is through copywriting techniques, so you will have to apply it to improve your results.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you don't have the knowledge, we recommend you hire a professional. Is it expensive? Maybe, but the return on investment will more than pay for itself.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Quality images\"})}),/*#__PURE__*/e(\"p\",{children:\"Any social network needs a good image and LinkedIn is no exception, so look for photos that represent your ad and are top-notch.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Manage your budget well\"})}),/*#__PURE__*/e(\"p\",{children:\"Manage your budget, don't spend it all at once and don't leave it for last.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Measure\"})}),/*#__PURE__*/e(\"p\",{children:\"Remember, what gets measured gets improved. Evaluate the results of the campaign to determine what you can do better and what you should discard to achieve the objectives you set out to achieve.\"}),/*#__PURE__*/e(\"img\",{alt:\"tips linkedin ads\",className:\"framer-image\",height:\"1023\",src:\"https://framerusercontent.com/images/zD5SQ3B3c2gNPmpVOvsMShxIo.jpg\",style:{aspectRatio:\"2542 / 2047\"},width:\"1271\"}),/*#__PURE__*/e(\"p\",{children:\"Having seen all this we are still amazed with all the potential that LinkedIn Ads has for our business.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With so much competition today, we believe it's essential that you take advantage of this platform to obtain high quality contacts and sales.\"}),/*#__PURE__*/e(\"p\",{children:\"Have you already decided to set up your LinkedIn Ads campaign? If you still have doubts, leave them in the comments so you can give your valuable opinion to the other members of our community.\"})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Have you ever seen how a user enters your website and is about to complete a purchase and then suddenly leaves? It's frustrating, isn't it?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It's more common than you think but there's a way to avoid it and \",/*#__PURE__*/e(\"strong\",{children:\"it's with remarketing.\"})]}),/*#__PURE__*/e(\"p\",{children:\"This is a concept that will allow you to attract back those visitors who were close to making an action but left without finishing the process.\"}),/*#__PURE__*/t(\"p\",{children:[\"This way you will optimize the conversion process and increase the profitability of your digital business in a short time, which after all, is your greatest desire: to have a business \",/*#__PURE__*/e(\"strong\",{children:\"with stable income over time.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Are you curious yet? Let's find out together in the following article:\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is remarketing?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Remarketing is a form of marketing in which you generate \",/*#__PURE__*/e(\"strong\",{children:\"personalized campaigns for users who have shown interest in your services\"}),\": before doing so you created an ad in which new visitors came to the website.\"]}),/*#__PURE__*/e(\"p\",{children:\"From here on you take a look at the metrics and make sure that there are some visitors who have interacted with the content but have not made any purchase or left their data.\"}),/*#__PURE__*/e(\"p\",{children:\"This doesn't mean that they are not interested, on the contrary, they are, but there's a small detail missing to execute the action and that is where remarketing comes into play.\"}),/*#__PURE__*/t(\"p\",{children:[\"That's why it's a technique widely used to raise \",/*#__PURE__*/e(\"strong\",{children:\"the percentage of your ROI\"}),\" and achieve new conversions that make your project profitable.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4 Advantages of remarketing\"})}),/*#__PURE__*/t(\"p\",{children:[\"Remarketing is about reaching\",/*#__PURE__*/e(\"strong\",{children:\" people who already know your brand, product or service,\"}),\" so the chances of conversion are much higher.\"]}),/*#__PURE__*/e(\"p\",{children:\"From there you create personalized ads to encourage them to move forward in the sales funnel. Some of its advantages are:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Increased visibility\"})}),/*#__PURE__*/e(\"p\",{children:\"Of course, how can you not have more visibility if you are creating personalized ads to users who have shown interest in your project?\"}),/*#__PURE__*/e(\"p\",{children:\"Remarketing allows you to gain visibility in that audience that is willing to pay for your product, which triggers other indicators such as conversions, ROI and much more.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. You reach the user at the right time\"})}),/*#__PURE__*/e(\"p\",{children:\"Remember that remarketing is done with personalized ads, so before developing it, study the behaviors of the visitor in question.\"}),/*#__PURE__*/e(\"p\",{children:\"What's the point? To understand when is the best time to promote it. Still, the big advantage is that this user is already further along in the marketing funnel, so you have a good chance of achieving your goal.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Lists adjusted to your goals\"})}),/*#__PURE__*/t(\"p\",{children:[\"With this technique you will reach your goals faster, whether it is to obtain\",/*#__PURE__*/e(\"strong\",{children:\" new leads, sell more, increase your profitability \"}),\"and much more.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The key is that the ad appears in specific places so that the reader clicks on it.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Large scale coverage\"})}),/*#__PURE__*/t(\"p\",{children:[\"Google has more than 2 million websites in its entire network, not including social networks. This represents a huge potential for your business, but to take advantage of it you must \",/*#__PURE__*/e(\"strong\",{children:\"advertise to your target audience\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"With remarketing you will be able to position yourself in the mind of the ideal user, no matter where they are.\"}),/*#__PURE__*/e(\"img\",{alt:\"advantages remarketing\",className:\"framer-image\",height:\"921\",src:\"https://framerusercontent.com/images/gyP5eCu1gFT5bJIWd2rJOsgk4.jpg\",style:{aspectRatio:\"3393 / 1842\"},width:\"1696\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to implement a remarketing strategy?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you want to improve these conversion rates, remarketing is a very interesting option. Let's see below how you can implement it:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Log in to your Google Ads account and get your tag\"})}),/*#__PURE__*/e(\"p\",{children:\"This is an HTML tag that will allow you to apply this technique. We recommend you to add it on all the pages of your website before the mechanism is closed.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Create your remarketing lists\"})}),/*#__PURE__*/e(\"p\",{children:\"These are the databases where you can find the people who have interacted with your site.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The good news is that you can configure them according to the goals you have set, which can range from those who visited a specific section, added something to the cart or left their data on the web.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you have a minimum amount of users you can run your campaign.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Start your campaign\"})}),/*#__PURE__*/t(\"p\",{children:[\"Start your remarketing campaign with some of the listings you have chosen. Add elements such as \",/*#__PURE__*/e(\"strong\",{children:\"geographic area, interests, language\"}),\" and bidding to make a much more precise segmentation.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Optimize the ads\"})}),/*#__PURE__*/t(\"p\",{children:[\"Once you've been running your ads for a while, you can use tools such as \",/*#__PURE__*/e(\"strong\",{children:\"A/B testing\"}),\" to optimize them depending on the results you get. This way you will improve as you go along and achieve the goals you set out to achieve.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3 Tips to improve your remarketing campaigns\"})}),/*#__PURE__*/e(\"p\",{children:\"If you've already launched your campaign, it's important that you measure the behavior every so often to evaluate whether it's complying with the stipulations.\"}),/*#__PURE__*/t(\"p\",{children:[\"Anyway, we'll give you some tips to\",/*#__PURE__*/e(\"strong\",{children:\" improve your remarketing campaigns:\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Be careful with the frequency\"})}),/*#__PURE__*/e(\"p\",{children:\"It's important not to saturate the user with your ads because otherwise you will fall into spam, and you know what that causes in the user: rejection.\"}),/*#__PURE__*/e(\"p\",{children:\"How can you measure the frequency? Nowadays there are several programs that show you the number of impacts in a given time. Evaluate the type of user in each list and adjust the number according to their characteristics.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Lists for users who are already customers\"})}),/*#__PURE__*/e(\"p\",{children:\"Just as you have a list of people who have viewed your website, it's important to create a database for those who have already purchased.\"}),/*#__PURE__*/t(\"p\",{children:[\"There you can create specific ads with discounts, promotions and any other action that will lead them to repeat the purchase. Remember: \",/*#__PURE__*/e(\"strong\",{children:\"we all want to feel special\"}),\", if you achieve this you will have a loyal consumer for life.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Use your tools\"})}),/*#__PURE__*/e(\"p\",{children:\"Don't be afraid to use the programs you have at your disposal. Today there are many apps that allow you to measure the behavior of your campaigns so that you can make the necessary corrections.\"}),/*#__PURE__*/e(\"p\",{children:\"This will bring you closer to the results you set out to achieve at the beginning of the remarketing process.\"}),/*#__PURE__*/e(\"img\",{alt:\"tips remarketing\",className:\"framer-image\",height:\"450\",src:\"https://framerusercontent.com/images/gSFsFgONgyniINoHN5Mw20MH3o.jpg\",style:{aspectRatio:\"1154 / 900\"},width:\"577\"}),/*#__PURE__*/t(\"p\",{children:[\"There is no doubt that this strategy is a great way to increase the number of conversions and increase profitability in the short and medium term, but the key is that you\",/*#__PURE__*/e(\"strong\",{children:\" rely on metrics to be more accurate.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Our purpose is that you have a solid and stable digital business over time, but we know that along the way you will need help so we can be that ally you were looking for.\"}),/*#__PURE__*/e(\"p\",{children:\"In our school you will find different masters for you to get all the skills you need. Have you seen them? Visit our website now and choose the ideal program for you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"P.S.: of course, let us know in the comments if you've already done your first remarketing campaign.\"})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Still not clear about the business idea you want to go for? We understand how complex it can be for you to choose one model or another, that's why we decided to enlighten you with this article.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Dropshipping might be the option that makes your life easier. \"}),\"Many experts point it out as the ideal business because you can sell anywhere in the world without inventories or large logistics.\"]}),/*#__PURE__*/e(\"p\",{children:\"The dream of every entrepreneur is to be able to save on logistics and inventory issues, to make everything easier to carry out and, of course, to have as few losses as possible.\"}),/*#__PURE__*/e(\"p\",{children:\"You will know all about this and more in this updated conversation about dropshipping.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is dropshipping?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Creating an online store\"}),\" is one of the most powerful trends of 2023. Yes, since the pandemic we've realized that selling to many parties from home is a more than interesting option.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Although digital stores require a lot of work and require you to manage logistics that are not easy to implement. We're talking about \",/*#__PURE__*/e(\"strong\",{children:\"suppliers, government procedures, taxes and customer service.\"})]}),/*#__PURE__*/e(\"p\",{children:\"It's normal that all ventures pose these challenges ... but there's one venture that has more advantages than others and that is Dropshipping.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It's based on a virtual commerce model in which\",/*#__PURE__*/e(\"strong\",{children:\" you as a seller do not need to store a large inventory\"}),\" to make money, since a wholesaler is in charge of doing it. Three agents are involved here: the marketer, the customer and the wholesaler.\"]}),/*#__PURE__*/e(\"p\",{children:\"When you as a seller receive an order from your user, you contact the wholesaler and he takes care of shipping it to the consumer. As a result, you receive a commission for the sale made.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"5 advantages of dropshipping\"})}),/*#__PURE__*/e(\"p\",{children:\"Dropshipping offers multiple benefits that you should evaluate before making a final decision:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Minimum initial investment.\"})}),/*#__PURE__*/e(\"p\",{children:\"This is the first advantage you will find with dropshipping. In most cases when you want to set up a digital store you must make a substantial investment in items such as:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Website.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hosting.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Payment processor.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Web design.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Inventory and logistics\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Which costs a lot of money, although costs have been greatly reduced in recent years. Dropshipping, on the other hand, does not require a large investment because\",/*#__PURE__*/e(\"strong\",{children:\" you rely on the infrastructure of a third party.\"})]}),/*#__PURE__*/e(\"p\",{children:\"The only thing you will do is invest in a small digital system offered by platforms such as Wix, in addition to registering as a freelancer because you now have a formal business.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. 0 infrastructure\"})}),/*#__PURE__*/t(\"p\",{children:[\"Just thinking about buying or renting a warehouse to store your inventory gives us a headache. Dropshipping saves you all this trouble, so we could even say that it's a much \",/*#__PURE__*/e(\"strong\",{children:\"better model for your health.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Remember, it's the wholesaler or supplier who is in charge of shipping, product dispatch and manufacturing. You won't have any infrastructure because you are \\\"only\\\" in charge of \",/*#__PURE__*/e(\"strong\",{children:\"connecting the customer with the factory.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Have you heard of the win-win model? Well, this is a perfect example.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. You rely on your supplier's stock\"})}),/*#__PURE__*/t(\"p\",{children:[\"Closely linked to the previous point. Once you partner with \",/*#__PURE__*/e(\"strong\",{children:\"Dropshipping suppliers\"}),\" you avoid the need to invest large sums of money in inventory.\"]}),/*#__PURE__*/e(\"p\",{children:\"Now your supplier's stock is yours too, so you will sell the volumes you want without worrying about what's in your warehouse.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Forget about logistics\"})}),/*#__PURE__*/e(\"p\",{children:\"Logistics is a complex sector in which you have to negotiate with many agents.\"}),/*#__PURE__*/e(\"p\",{children:\"Courier companies, customs, tax authorities, customers and much more. Everything will be your wholesaler's problem, so you won't have to worry about anything.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. No problems with the customer\"})}),/*#__PURE__*/t(\"p\",{children:[\"Do you know what is one of the most complex problems of digital stores? Customer management, especially when there are \",/*#__PURE__*/e(\"strong\",{children:\"complaints and returns.\"})]}),/*#__PURE__*/e(\"p\",{children:\"The latter can drive any entrepreneur crazy, because you have a responsibility with a user that you must assume. The good news is that with dropshipping you will not have a problem with it.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The supplier himself takes care of returns \"}),\"and basic user service. This doesn't mean that you will forget about the user, but you'll only be like a link between the consumer and the manufacturer.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"5 disadvantages of dropshipping\"})}),/*#__PURE__*/e(\"p\",{children:\"Like any venture, dropshipping has disadvantages that you should evaluate before giving the final yes:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Low profitability\"})}),/*#__PURE__*/e(\"p\",{children:\"The truth is that dropshipping is good business because it solves many challenges that exist from the moment the product leaves the factory until it reaches the user.\"}),/*#__PURE__*/e(\"p\",{children:\"In dropshipping, as the wholesaler is in charge of almost everything, your profitability as an associate is usually low, which means that the only way you can make a living from the activity is by moving high volumes, something that is not so easy.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Inconveniences with customs\"})}),/*#__PURE__*/t(\"p\",{children:[\"Yes, it's true that one of the advantages of the model is that \",/*#__PURE__*/e(\"strong\",{children:\"you can sell products and services to multiple countries without having stock\"}),\", but that is also a disadvantage.\"]}),/*#__PURE__*/e(\"p\",{children:\"Each country has different regulations and finding a wholesaler that works in your territory is not so easy, so in many occasions there are problems when the shipment arrives.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here it's important to read all the terms and conditions of the contract to make sure which nations they deliver to and what guarantees they offer that the product will not be held up in customs.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Untimely deliveries\"})}),/*#__PURE__*/e(\"p\",{children:\"When you have a digital store everything depends on you and it's a great advantage because you offer a better service to the user. Now, with dropshipping you forget about this, but it also adds a new problem.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you have a customer who is outside the country where the wholesaler resides, it's very likely that\",/*#__PURE__*/e(\"strong\",{children:\" the product won't be delivered within 24 or 48 hours\"}),\". There is an estimated time frame, but it's not always met.\"]}),/*#__PURE__*/e(\"p\",{children:\"This causes discomfort with the user and as he bought thanks to your recommendation you will have to communicate with him to offer excuses about what happened.\"}),/*#__PURE__*/e(\"p\",{children:\"The solution to the issue is to make sure that the supplier is 100% responsible and has experience in the sector. Check which countries they deliver to in order to give your customer peace of mind.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Non-negotiable transportation\"})}),/*#__PURE__*/e(\"p\",{children:\"When you negotiate with your wholesaler, he has already negotiated all the elements that influence the business, including transportation.\"}),/*#__PURE__*/e(\"p\",{children:\"This means that you can't choose another shipping company because the supplier already has an agreement in place. So you will have to abide by the price and modality they have without being able to do anything about it.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Responsibility\"})}),/*#__PURE__*/e(\"p\",{children:\"We cannot forget about the irresponsibility of some suppliers.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It is vital to do your homework before deciding on one option or another. Today there are several options in the market that have proven to be consistent between what they say and what they do. That is where you have to aim.\"}),/*#__PURE__*/t(\"p\",{children:[\"Forget about innovative projects that offer you great returns.\",/*#__PURE__*/e(\"strong\",{children:\" Dropshipping requires time and effort to create a solid and stable business.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"what is dropshipping\",className:\"framer-image\",height:\"619\",src:\"https://framerusercontent.com/images/STQV2GUz2TkJ5f3MPeJYywdQQ.jpg\",style:{aspectRatio:\"2622 / 1238\"},width:\"1311\"}),/*#__PURE__*/e(\"p\",{children:\"What do you think, do you think dropshipping is the right business for you? Let us know in the comments.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Remember that in the blog we have a lot of information for you if you are starting as an entrepreneur.\"})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Messaging platforms like Telegram have helped us boost our digital businesses because they have multiple functions that allow us to better classify and distribute our offers.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It's true that WhatsApp is very popular, bu\",/*#__PURE__*/e(\"strong\",{children:\"t did you know that Telegram has some benefits that make it far superior?\"}),\" The truth is that it is a tool that goes far beyond sending messages.\"]}),/*#__PURE__*/e(\"p\",{children:\"The platform gives us thousands of options to create communication strategies to a more select group of people or to specific groups already defined.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For all these reasons, we wanted to have a chat with you about what Telegram is and what benefits you could get if you start using the platform.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Telegram?\"})}),/*#__PURE__*/e(\"p\",{children:\"Telegram is an instant messaging tool that allows you to send and receive messages from your contacts even without sharing your phone number.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"It does this through a communications protocol known as \",/*#__PURE__*/e(\"strong\",{children:\"MTProto \"}),\"that gives you the ability to open different sessions on multiple devices without being connected at the same time.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The program was created in 2013 by brothers Pavel and Nicolai Durov as an alternative way to communicate outside WhatsApp. This is how you can send from\",/*#__PURE__*/e(\"strong\",{children:\" messages, video files, voice notes\"}),\" and much more using its own cloud.\"]}),/*#__PURE__*/e(\"p\",{children:\"It also offers you end-to-end encryption so no one else can know what you're talking about.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What can you use Telegram for?\"})}),/*#__PURE__*/e(\"p\",{children:\"You can use Telegram for many things, some of them are:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Sending messages\"})}),/*#__PURE__*/e(\"p\",{children:\"Of course, being an instant messaging platform it allows you to send and receive messages to and from your contacts. You don't need to share your phone number, in fact, you can hide it to protect your privacy.\"}),/*#__PURE__*/t(\"p\",{children:[\"Telegram gives you the possibility to \",/*#__PURE__*/e(\"strong\",{children:\"create your own username\"}),\" so you can be found through its search engine. You only need to know people's username and you will find them in a few seconds.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can send videos, audios, texts, make unlimited video calls with many participants. All this on your cell phone or computer.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Storing files\"})}),/*#__PURE__*/e(\"p\",{children:\"Without a doubt this is one of the most important advantages offered by Telegram.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The platform has its own cloud, so all messages and files you have in chats will be stored until you delete them yourself.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"How much can you save? The amount you want, its capacity is infinite and you will store videos, audios and \",/*#__PURE__*/e(\"strong\",{children:\"any audiovisual document\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Create specific chats to divide them into different themes. An example would be: family photos, work items and more.\"}),/*#__PURE__*/t(\"p\",{children:[\"Is there a limit when sending a file? Yes, \",/*#__PURE__*/e(\"strong\",{children:\"the size cannot exceed 15 GB\"}),\", but this is enough capacity for almost any document.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Create super groups\"})}),/*#__PURE__*/e(\"p\",{children:\"Creating groups is a basic feature of any instant messaging app, but super groups are something very different.\"}),/*#__PURE__*/t(\"p\",{children:[\"With WhatsApp you can create groups with a maximum of 250 members and it has not updated this requirement for a long time. Do you know what the limit is that Telegram offers you? More than \",/*#__PURE__*/e(\"strong\",{children:\"20,000 members\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Which is a real wonder, and there are people like you who work in giant organizations that need to be in constant contact.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With Telegram you will do so without any problems and without taking up space in the memory of your device.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. Organizing your chats in folders\"})}),/*#__PURE__*/e(\"p\",{children:\"This is a feature that few people know about but it's very useful.\"}),/*#__PURE__*/e(\"p\",{children:\"In Telegram you can have millions of contacts because once you install it, it synchronizes with your phone data.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The problem is that sometimes you can't find the person you need to talk to thanks to the amount of chats you must have at the moment.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"So a possible solution that will help you to stay organized within the chaos is to be able to \",/*#__PURE__*/e(\"strong\",{children:\"create folders for different topics.\"})]}),/*#__PURE__*/e(\"p\",{children:\"In each folder you'll have the chats of the people with whom you talk about specific topics. This way you will organize the platform and work more efficiently.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5. Creating channels\"})}),/*#__PURE__*/e(\"p\",{children:\"Telegram channels are a wonderful tool, especially if you have a digital venture.\"}),/*#__PURE__*/t(\"p\",{children:[\"It's a one-way chat in which only the administrator will be able to send messages to their subscribers. The folders can be public or private and\",/*#__PURE__*/e(\"strong\",{children:\" it works as a communication channel with a community.\"})]}),/*#__PURE__*/e(\"p\",{children:\"The channels are wonderful for your brand, as they allow you to be in contact with potential customers, to let them know about the latest news of your products or services, as well as to know their opinions about improvements to make.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"716\",src:\"https://framerusercontent.com/images/zd1Uu5D9ObWVBMILroNVrZZGA.png\",style:{aspectRatio:\"2721 / 1432\"},width:\"1360\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What makes it such a special platform?\"})}),/*#__PURE__*/e(\"p\",{children:\"Telegram is a wonderful platform that you can use on a daily basis. What we love about it is that it's a complete program that will not only be useful for sending messages but also for working in a harmonious way:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. You back up your documents\"})}),/*#__PURE__*/t(\"p\",{children:[\"The first reason is that you will use the Telegram cloud to back up your own documents. It's true that there are currently many alternatives, but remember that they have limits and \",/*#__PURE__*/e(\"strong\",{children:\"many options are paid.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Telegram's capacity is unlimited and you can use folders to organize information by subject.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now you won't collapse your hard drive or have to rely on Google Drive.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Multiple sessions\"})}),/*#__PURE__*/e(\"p\",{children:\"Telegram is very rigid with its security, so much that you can request two-step verification to make sure it's you logging into your account.\"}),/*#__PURE__*/t(\"p\",{children:[\"It also allows you to log in with other devices you've opened your account on, so you can \",/*#__PURE__*/e(\"strong\",{children:\"open multiple sessions on the same account\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Do you work from home and office alternately? Just download Zoom desktop and you can work from anywhere.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Security\"})}),/*#__PURE__*/t(\"p\",{children:[\"Telegram is known for its\",/*#__PURE__*/e(\"strong\",{children:\" end-to-end encryption\"}),\", to the point that many specialists recommend it when talking about sensitive topics.\"]}),/*#__PURE__*/e(\"p\",{children:\"Nowadays it's very trendy to talk about the privacy of conversations. 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