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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as n}from\"framer\";import*as i from\"react\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"h4\",{children:[/*#__PURE__*/e(n,{href:\"https://www.olly.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"OLLY vitamins\"})}),\" aims to make it easier to pursue good health and promote happiness. They are known for their tasty flavors and simplified vitamin forms, and are independently tested to meet NSF criteria for quality, safety, and label claims.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"OLLY, a prominent health and wellness brand, faced significant challenges in customer acquisition as their household penetration and brand awareness grew. Despite having a strong retention program with 30-35% of their business driven by subscriptions, the cost of acquiring new customers continued to rise. The company sought an effective solution to convert users on their first visit, particularly from low-intent and price-sensitive traffic sources.\"})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:\"Using Vandra at OLLY\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"OLLY's goal was to increase the site conversion rate for first-time visitors, thus improving the overall efficiency of their marketing spend and customer acquisition efforts.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"OLLY implemented Vandra to address this challenge. Vandra offered a seamless integration process, requiring minimal resources and effort. The platform\u2019s user-friendly dashboard provided critical insights and performance metrics, enabling the client to make data-driven decisions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Key features of Vandra that proved beneficial included:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Simple Dashboard\"}),\": Provided essential metrics without overwhelming users with unnecessary data, allowing the team to quickly assess the effectiveness of their campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Protected Audience Data\"}),\": Offered insights into customer behaviors and conversion patterns that the brand couldn't obtain independently, aiding in better decision-making.\"]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The integration process was straightforward and quick, involving minimal input from the client's development team. The client appreciated the simplicity and functionality of Vandra, particularly the intuitive dashboard that focused on key metrics without unnecessary complexity.\"})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:\"Growing with Vandra\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Alongside Vandra, OLLY tested various promotional strategies, such as bundle offers and adjusted shipping thresholds. However, Vandra stood out as the most impactful and resource-efficient solution.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"OLLY noted they are happy with Vandra for its ease of implementation and use, reliable performance, and noticeable boost in conversion rates. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"According to Jennifer, \",/*#__PURE__*/t(\"em\",{children:[\"\\\"the challenge for us was trying to get customers to convert on their first visit. And Vandra put a huge dent in that challenge, more so than any other tool would have or could have. The sustained growth and improvement we've seen over time really indicates the quality, like the AI engine, and the fact that you could keep this on and running. It's not like there's one thing that happens and suddenly you convert a bunch of customers, and then it sort of goes back to a normal. \",/*#__PURE__*/e(\"strong\",{children:\"This is the new normal\"}),\", having a site conversion number that increases every month, month over month, has become the new normal. And that would not be the case without \",/*#__PURE__*/e(\"strong\",{children:\"Vandra\"}),'.\"']})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Vandra played a crucial role in transforming OLLY\u2019s customer acquisition strategy. By increasing conversion rates for first-time visitors by over 82%, Vandra not only improved the efficiency of OLLY's marketing spend but also provided a scalable solution for sustained growth. OLLY looks forward to exploring further possibilities with Vandra to optimize their marketing efforts and customer engagement.\"})]});export const richText3=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"h4\",{children:[/*#__PURE__*/e(n,{href:\"https://vinylmoon.co/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Vinyl Moon\"})}),\" creates immersive music experiences by curating a mix of new songs from emerging artists, in original artwork record jackets. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:'Vinyl Moon offers a one-of-a-kind experience, yet converting the curious into customers remained a challenge. An effective discount strategy was key: too high devalued their brand, too low lost potential buyers. Brandon Bogajewicz, Founder of Vinyl Moon, found the solution with Vandra, sharing, \"We\u2019ve been trying to find that perfect way to attract potential customers. With Vandra, it wasn\u2019t just about reducing prices; it was about making smart, data-driven decisions that upheld our brand\\'s uniqueness while reaching diverse audience segments.\"'})]});export const richText4=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Vandra at Vinyl Moon\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Vinyl Moon's partnership with Vandra was built on trust and efficiency. As a small business with tight resources and time constraints, Brandon sees great value in Vandra's automated discounts. This benefit empowers their team to zero in on core tasks without getting bogged down in process management and tinkering. He shares, \u201CThe only effort required on our end is reviewing the bill, and the savings we gain make it a no-brainer.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Vandra\u2019s plug-and-play approach was vital not only for Vinyl Moon\u2019s year-round success but also critical during challenging seasons, like the summer months when shopping activity tends to slow down. In the world of ecommerce, this becomes the true litmus test for businesses. Brandon described how Vandra's smart coupons served as a lifeline, enabling them to maintain conversion rates and attract new members when competitors struggled. This reinforced Vinyl Moon's trust in Vandra, paving the way for continued growth and collaboration.\"})]});export const richText5=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Growing With Vandra\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"As Vinyl Moon evolves, Brandon emphasizes a key focus for the brand. He states, \u201CWe're not just aiming to maintain; we want to design more opportunities within the user experience to persuade visitors before they even think about leaving the site.\u201D In alignment with this goal, he eagerly anticipates trying out new features as they come and experimenting with A/B tests. Embracing innovation, Brandon sees Vandra propelling Vinyl Moon toward even higher conversion rates and sustained success.\"})]});export const richText6=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"h4\",{children:[/*#__PURE__*/e(n,{href:\"https://platterful.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Platterful\"})}),\" is the first all-in-one charcuterie experience, specializing in gourmet kits, subscription boxes, corporate gifting, and events.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"How do you decide who gets a discount? And how much? For the team at Platterful, these weren't just questions, but critical business decisions. The nuances of promotional pricing often felt like walking a tightrope: they needed to attract new customers without sacrificing profitability. They were keen to explore solutions that would enable them to grant discounts based on insightful analytics, ensuring offers were presented only when they would genuinely impact conversion. When Lowell Bieber, Co-Founder of Platterful, discovered Vandra, he admitted it transformed their discounting efforts from mere trial-and-error to a strategic advantage. He shares, \\\"Discounting has always been a double-edged sword for us. Determining the right amount and pinpointing which customers to extend these offers to felt like navigating a maze. Vandra provided the clarity we needed, allowing us to be more intelligent and strategic in our offers.\u201D\"})]});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Vandra at Platterful\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:'Vandra\\'s hands-off approach was a breath of fresh air for Lowell, sparing him from the regular hassle of creating new discount codes. In his words, \"Platterful\u2019s discounting strategy remains consistently optimized without requiring constant attention. The fact that I don\\'t have to dwell on this matter daily speaks volumes.\u201D Moreover, Lowell finds Vandra to be intuitive and user-friendly, adding, \"With just 10 minutes of upkeep per month, Vandra has seamlessly integrated into our operations and largely automated our efforts.\"'}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Since adopting Vandra, Platterful's marketing strategies have become more focused and effective. Lowell notes, \\\"Our data clearly shows that Vandra adeptly identifies the right audience. What stood out was that our usual sales remained steady, while we saw an uptick in revenue from new customers.\\\" These results highlight Vandra's precision in capturing and appealing to new audiences, all while maintaining Platterful's existing customer base. Each data review further strengthens Platterful's confidence in Vandra's ability to drive sharp and uninterrupted promotional campaigns.\"})]});export const richText8=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Growing With Vandra\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Looking back, Lowell notes, \u201CWe hadn\u2019t come across a tool quite like Vandra\u2014it stands out in our industry.\u201D With Vandra's support, Platterful aims to expand its reach and connect with a broader audience of charcuterie lovers. As they tap into these new markets, Lowell eagerly anticipates diving deeper into Vandra's advanced analytics and A/B testing features, certain that they've only just begun to scratch the surface of what's possible.\"})]});export const richText9=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"h5\",{children:[/*#__PURE__*/e(n,{href:\"https://www.proclipusa.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ProClip USA\"})}),\" is a Wisconsin-based company that specializes in providing high-quality, dashboard phone mounts for cars and productivity device mounts for transportation fleets and workplaces, such as warehouse logistics, healthcare and public safety.\"]}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"p\",{children:'With over 250,000 monthly website visits, ProClip was eager to maximize its conversion rate and reach customers more effectively. The team chose to avoid common approaches to discounting, such as \"spin to win\" wheels and email sign-up pop-up offers. However, in an effort to provide similar discounting value, ProClip looked to adopt a smart discounting solution. According to Chris Uschan, their eCommerce Director, \"Vandra\\'s intelligent discounting model caught my attention as it learned when to nudge our audience based on their intent, picking up new customers that we wouldn\\'t have otherwise reached while minimizing any impact on existing customers who would have made purchases anyway.\"'})]});export const richText10=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Vandra at ProClip\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Upon implementing Vandra, Chris discovered a low-risk approach to discounting that would help him strengthen the company's customer acquisition and retention strategy. Beyond the painless integration into their existing tech stack, Chris mentions, \\\"We run above the average Shopify ecommerce conversion rates, which typically range from 2.5% to 3%. With Vandra's help, ProClip has maintained a conversation rate closer to 4%.\\\"\"}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"p\",{children:'For Chris, understanding the data, dissecting customer behavior, and measuring the impact of each tool are critical aspects of his workflow. He shares, \"Having access to robust data and analytics enables me to delve deep into the specifics of Vandra\\'s performance. I can gain insights into which strategies are working, which customer segments are responding best, and how Vandra is influencing their conversion rates.\" These insights empower him to further optimize and refine his approach.'}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"p\",{children:\"Vandra has proven to be an invaluable addition to ProClip\u2019s toolkit, enabling them to hit monthly targets. With minimal effort and upkeep, Chris and his team have been able to achieve a 12% increase in orders using Vandra. Of these orders, \\\"80% are from customers who would not have purchased without Vandra's nudge.\\\" He attributes this success to Vandra's timely incentive offers, ongoing app improvement, and A/B testing capabilities, all contributing to incremental revenue for ProClip.\"})]});export const richText11=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"h4\",{children:/*#__PURE__*/e(\"strong\",{children:\"Growing With Vandra\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"As an early adopter, Chris appreciates the Vandra team\u2019s responsiveness to feedback for product improvement. This not only validates his choice to implement Vandra but also gives him confidence that needs of ProClip will continue to be met as their business scales.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"\u201CThe team at Vandra is onto something big with this app. They have a talented and experienced team I trust and enjoy working with.\u201D\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),'While Vandra continues to build out various components of the tool, Chris says he\\'s most excited about the potential to delve further into more advanced customer insights and continue strategic A/B testing. With this approach, the future looks promising for ProClip. 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