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Depending on your objective and placement, the BrandBook by Enframer.com logo in two distinct variations may be appropriate.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"BrandBook by Enframer.com logo\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Parent brand illustration showinf the by enframer.com subtitle\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,oPCMKi8sMIHOs87znrTCq5RDLBE.svg\",\n      \"data-framer-height\": \"623\",\n      \"data-framer-width\": \"2058\",\n      height: \"311\",\n      src: new URL(\"https://framerusercontent.com/images/oPCMKi8sMIHOs87znrTCq5RDLBE.svg\").href,\n      style: {\n        aspectRatio: \"2058 / 623\"\n      },\n      width: \"1029\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The BrandBook by Enframer.com logo is used to highlight the affiliation between Enframer.com and its product brand, BrandBook. This logo serves to establish a clear link between the parent brand and the product brand, emphasizing Enframer.com's role as the owner and supporter of BrandBook.  By consistently using the BrandBook by Enframer.com logo, the latter can strengthen its brand recognition and promote a consistent image to its audience.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Partnership\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"To communicate about approved BrandBook partnerships, use the partnership lockup. Ensure that the full BrandBook logo is positioned to the left or top of the partner's logo, with a vertical line and clear space separating them. It's essential to make both logos appear to be of equal size.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Brand partner illustration showinf the partner logo position\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,KvCvw8Z87ZhO3JftiucCK2dP1o.svg?originalFilename=partner.svg\",\n      \"data-framer-height\": \"623\",\n      \"data-framer-width\": \"2053\",\n      height: \"311\",\n      src: new URL(\"https://framerusercontent.com/images/KvCvw8Z87ZhO3JftiucCK2dP1o.svg\").href,\n      style: {\n        aspectRatio: \"2053 / 623\"\n      },\n      width: \"1026\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Brand leverage\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Enframer.com serves as the parent brand, representing the agency's expertise and commitment to providing high-quality design solutions. Brandbook, on the other hand, serves as a product brand, representing the specific Framer template designed for creating branding guidelines.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Brand architecture aims\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By leveraging Enframer's reputation and expertise in the design industry, Brandbook provides a high-quality and reliable solution for businesses and individuals looking to create consistent and effective branding. Through this brand architecture, we aim to provide a seamless and consistent experience for our clients, from the initial design concept to the implementation of comprehensive branding guidelines.\"\n    })]\n  }),\n  HZLlT8Owr: true,\n  id: \"IVFHGb9Wd\",\n  iFhw9eRGR: \"Logo\",\n  J_qhFcr5T: {\n    alt: \"Illustration for the Brand architecture section of the BrandBook framer template\",\n    src: new URL(\"https://framerusercontent.com/images/VP6QneXw0vH9dSPjITatadkaj8.png\").href,\n    srcSet: `${new URL(\"https://framerusercontent.com/images/VP6QneXw0vH9dSPjITatadkaj8.png?scale-down-to=512\").href} 512w, ${new URL(\"https://framerusercontent.com/images/VP6QneXw0vH9dSPjITatadkaj8.png?scale-down-to=1024\").href} 1024w, ${new URL(\"https://framerusercontent.com/images/VP6QneXw0vH9dSPjITatadkaj8.png\").href} 2000w`\n  },\n  jLx42iUcI: false,\n  KFrOJs7Uf: \"Let's explore our brand architecture. This video covers various types of brand architecture, including the Branded House, Endorsed Brands, House of Brand, and Hybrid Architecture models, along with their benefits and examples.\",\n  OtZGJchjU: true,\n  QdnPA0YoD: \"Brandbook is a sub-brand of Enframer.com, providing reliable branding solutions leveraging Enframer's expertise in creating Framer templates.\",\n  sH1UyQfg5: \"#075985\",\n  sn4EWQmYj: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Brandbook is a sub-brand of Enframer.com, a design agency specializing in creating Framer templates.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Brandbook represents Enframer's dedication to providing innovative solutions that simplify the design process.\"\n        })\n      })]\n    })\n  }),\n  SwFrHya0n: \"Brand architecture\",\n  tSK4Kkw7m: \"How we're structured?\",\n  uGIKEZphG: false,\n  YmfoWVAQj: {\n    hash: \":P5Sct7GcR\",\n    webPageId: \"augiA20Il\"\n  },\n  ZdeX3vaEc: \"Brand overview\",\n  ZllFnQyxF: false\n}, {\n  Aet0j4Ov7: \"https://enframer.com\",\n  BlGAjU98O: \"https://www.youtube.com/watch?v=A24V7CUWe4M\",\n  CAxxj7zn6: \"logo\",\n  cIF_8r4d5: 'var(--token-ebbbfb8c-e3a8-4f96-8251-2aa5beee0d8f, rgb(29, 28, 29)) /* {\"name\":\"Dark Text\"} */',\n  CxAFCpBB4: {\n    pathVariables: {\n      CAxxj7zn6: \"color\"\n    },\n    webPageId: \"OxJKnfPQj\"\n  },\n  ddj79_lJU: false,\n  dPMklC7Or: false,\n  EiEt64odG: false,\n  f3Vldv_SV: false,\n  g0BjGsZpB: \"Download logos\",\n  HhV1lFMd5: true,\n  hJGrt670D: false,\n  HV1m26qvO: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"The BrandBook logo\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The full BrandBook logo is composed of a pentagon icon in a rounded rectangle and a logotype set in Lexend Giga Bold.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook logo on light background\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,MnoNTOZVhd1Mn6WuX5eDUsSDaM.svg\",\n      \"data-framer-height\": \"1291\",\n      \"data-framer-width\": \"2054\",\n      height: \"645\",\n      src: new URL(\"https://framerusercontent.com/images/MnoNTOZVhd1Mn6WuX5eDUsSDaM.svg\").href,\n      style: {\n        aspectRatio: \"2054 / 1291\"\n      },\n      width: \"1027\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Mark\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Our logo mark consists of a pentagon, a straightforward geometric shape with five sides, symbolizing our five core values. The pentagon shape can be extracted from the mark and employed as graphic elements.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook logo mark in various colors\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,QCpKSnkBDmLedcbvZSBPZLI9psI.svg?originalFilename=the-mark-v2.svg\",\n      \"data-framer-height\": \"2686\",\n      \"data-framer-width\": \"4211\",\n      height: \"1343\",\n      src: new URL(\"https://framerusercontent.com/images/QCpKSnkBDmLedcbvZSBPZLI9psI.svg\").href,\n      style: {\n        aspectRatio: \"4211 / 2686\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Clearspace\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Ideal clearspace is equal to the logo mark on each side.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook clearspace guidelines illustration\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,NphskRA5LOd5RuMmaeHc3Pl718.svg\",\n      \"data-framer-height\": \"1291\",\n      \"data-framer-width\": \"4211\",\n      height: \"645\",\n      src: new URL(\"https://framerusercontent.com/images/NphskRA5LOd5RuMmaeHc3Pl718.svg\").href,\n      style: {\n        aspectRatio: \"4211 / 1291\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Special use cases\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"These are special cases that may not be necessary, but we want to provide comprehensive options. \"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Stacked logo\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"For space-limited situations, use a stacked logo instead of the horizontal one. \"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Small scale logo\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Additionally, there's a specific small horizontal logo to use when the size is between 50px and 90px wide, with the logo mark ranging between 15px and 20px wide.\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Backgrounds\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Various versions of the logo should be utilized based on your background.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Full color logo\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Our preferred version. Should be used exclusively with these backgrounds.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook logo on various backgrounds\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,zIS4ef2cuV3pAt4PQlHDNwVnSzY.svg?originalFilename=full-color.svg\",\n      \"data-framer-height\": \"2675\",\n      \"data-framer-width\": \"4211\",\n      height: \"1337\",\n      src: new URL(\"https://framerusercontent.com/images/zIS4ef2cuV3pAt4PQlHDNwVnSzY.svg\").href,\n      style: {\n        aspectRatio: \"4211 / 2675\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"One color logo\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"There are two choices available: white or black. These should be used solely on photographs and colored backgrounds that fall within the BrandBook color palette.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When working with teal backgrounds, it's highly recommended to use the full-color logo. However, if design constraints exist, then the logo should be presented in white on teal.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook monochrome logo on various backgrounds\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,mB0GsrrJy5wIALWjmKq6V7zoC8.png\",\n      \"data-framer-height\": \"2675\",\n      \"data-framer-width\": \"4211\",\n      height: \"1337\",\n      src: new URL(\"https://framerusercontent.com/images/mB0GsrrJy5wIALWjmKq6V7zoC8.png?scale-down-to=4096\").href,\n      style: {\n        aspectRatio: \"4211 / 2675\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Usage\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Take note of our logo in the real world. Despite its small size, it conveys a powerful message that hints at a more enjoyable design experience to come.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook logo usage scenarios\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,Mzxb0kioRza83HW5NiPAjG12xWM.png\",\n      \"data-framer-height\": \"2675\",\n      \"data-framer-width\": \"4211\",\n      height: \"1337\",\n      src: new URL(\"https://framerusercontent.com/images/Mzxb0kioRza83HW5NiPAjG12xWM.png?scale-down-to=4096\").href,\n      style: {\n        aspectRatio: \"4211 / 2675\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Wrong usage\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: 'The \"Logo Do Nots\" section provides guidelines on what not to do when using the logo, to ensure that it is consistently presented in a way that accurately represents the brand and avoids any misuse or misrepresentation.'\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"BrandBook wrong usage examples\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,2CrDnFwO8yuEuZWcJFc7YfinbGg.png\",\n      \"data-framer-height\": \"2682\",\n      \"data-framer-width\": \"4211\",\n      height: \"1341\",\n      src: new URL(\"https://framerusercontent.com/images/2CrDnFwO8yuEuZWcJFc7YfinbGg.png?scale-down-to=4096\").href,\n      style: {\n        aspectRatio: \"4211 / 2682\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Do not use the logo on unapproved images with low contrast, as it may not be clearly visible and could weaken the brand's visual impact.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Don't squash or stretch the logo, as this can also distort the shape and compromise its legibility.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Don't use the logo text without the logo mark, as the two elements should always be used together to maintain brand consistency.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid rotating the logo mark, as it can distort the shape and diminish its visual impact.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  HZLlT8Owr: false,\n  id: \"jZ_feJvbn\",\n  iFhw9eRGR: \"Color\",\n  J_qhFcr5T: {\n    alt: \"Illustration for the logo section of the BrandBook framer template\",\n    src: new URL(\"https://framerusercontent.com/images/xwiRYMmFc4Mh9pssmNkhNAFJs.svg\").href\n  },\n  jLx42iUcI: false,\n  KFrOJs7Uf: \"Logos are a simple way to identify a brand and convey its reputation and emotions. In this episode, we work with designers to create logo explorations based on the BandBook's visual direction.\",\n  OtZGJchjU: true,\n  QdnPA0YoD: \"The Brandbook logo is minimalist, modern, and versatile, featuring the brand name with contrasting highlights and a simple color palette.\",\n  sH1UyQfg5: \"hsl(141, 62%, 81%)\",\n  sn4EWQmYj: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })\n  }),\n  SwFrHya0n: \"Logo\",\n  tSK4Kkw7m: \"Logo video overview\",\n  uGIKEZphG: true,\n  YmfoWVAQj: {\n    hash: \":kDV448xkP\",\n    webPageId: \"augiA20Il\"\n  },\n  ZdeX3vaEc: \"Foundations\",\n  ZllFnQyxF: true\n}, {\n  Aet0j4Ov7: \"https://enframer.com\",\n  BlGAjU98O: \"https://www.youtube.com/watch?v=u5AnzLg1HxY\",\n  CAxxj7zn6: \"color\",\n  cIF_8r4d5: \"rgb(255, 255, 255)\",\n  CxAFCpBB4: {\n    pathVariables: {\n      CAxxj7zn6: \"typography\"\n    },\n    webPageId: \"OxJKnfPQj\"\n  },\n  ddj79_lJU: true,\n  dPMklC7Or: true,\n  EiEt64odG: true,\n  f3Vldv_SV: false,\n  g0BjGsZpB: \"Download palette\",\n  HhV1lFMd5: true,\n  hJGrt670D: true,\n  HV1m26qvO: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Color usage\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Primary Palette \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Our primary color palette includes vibrant and bold colors that represent our brand's energy and vitality. The five primary colors include Amaranth, Sundown, Tutu, Hippie Blue, and Regal Blue. We recommend using these colors for headlines, call-to-action buttons, and other prominent elements that need to grab attention. They are also great for creating contrast and adding visual interest to our design.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Secondary Palette \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Our secondary color palette features darker shades of the primary colors, which are perfect for creating a sense of depth and adding more visual weight to our designs. We recommend using these colors for backgrounds, large areas of color, and other elements that need to balance the boldness of our primary palette. The secondary palette includes shades like Dark Amaranth, Sunset Orange, Dark Tutu, Deep Blue, and Navy.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Tertiary Palette \"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Our tertiary color palette consists of lighter shades of the primary colors and is mainly used for backgrounds, subtle textures, and other elements that require a soft and delicate touch. These colors are also useful for creating a sense of hierarchy and adding depth to our designs. The tertiary palette includes shades like Pale Pink, Peach, Light Gray, Sky Blue, and Light Blue. 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As highly recognizable symbols, they aid in conveying simple ideas and emotions, especially in moments of greeting, celebration, and motivation.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"To effectively use emoji in your communication, keep these guidelines in mind:\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Start with the message or idea and use emoji to enhance the meaning or emotion conveyed.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Choose emoji that complement the accompanying text and other symbols.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Don't overthink it and have fun while using them.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid using emoji when an illustration or an icon is more suitable for the context.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Various emojis inside of shapes on yellow background\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,7nUwNOSJKCGy1myro4RORrSste8.png?originalFilename=emoji.png\",\n      \"data-framer-height\": \"2675\",\n      \"data-framer-width\": \"4211\",\n      height: \"1337\",\n      src: new URL(\"https://framerusercontent.com/images/7nUwNOSJKCGy1myro4RORrSste8.png?scale-down-to=4096\").href,\n      style: {\n        aspectRatio: \"4211 / 2675\"\n      },\n      width: \"2105\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Using emoji in an inclusive way is crucial, and here are some guidelines to follow:\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid using emoji as a replacement for words because they may not translate in meaning and are not accessible to all users.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Try to limit your use of gendered or skin-tone specific emoji, which can exclude certain groups of people.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Be mindful of potentially sensitive or offensive emoji and try to avoid using them, to create a welcoming and inclusive environment for everyone.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Emoji sourcing\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"To ensure legal compliance and a consistent brand experience, we recommend using emoji from our licensed Joypixel emoji pack, which includes a range of static and animated options. 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For specific guidance on color, please refer to our\", /*#__PURE__*/_jsx(Link, {\n        href: {\n          pathVariables: {\n            CAxxj7zn6: \"color\"\n          },\n          webPageId: \"OxJKnfPQj\"\n        },\n        openInNewTab: false,\n        smoothScroll: false,\n        children: /*#__PURE__*/_jsx(\"a\", {\n          children: \" color page\"\n        })\n      }), \".\"]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"When adding emoji to a design, it's important to consider the background color and contrast. Choosing a background color with high contrast to the colors in the emoji will help the symbol stand out and be more visually striking. This will help draw attention to the message you are trying to convey and add clarity to the overall design.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Usage\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Using brand shapes also allows for more creative freedom when designing with emoji. For example, emoji can be placed inside circles to create a unique visual element or be incorporated into patterns for added interest. However, it's important to ensure that the background colors and shapes complement the accompanying text or idea, as well as any other surrounding emoji.\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"By following these guidelines and incorporating emoji into designs purposefully and thoughtfully, designers can effectively communicate simple ideas and convey emotions while staying true to our brand identity.\"\n    })]\n  }),\n  HZLlT8Owr: true,\n  id: \"wtKXIOsKo\",\n  iFhw9eRGR: \"Illustration\",\n  J_qhFcr5T: {\n    alt: \"Illustration for the emoji section of the BrandBook framer template\",\n    src: new URL(\"https://framerusercontent.com/images/ULhvFKWpffexdWmaGsbWoiaT5MM.svg\").href\n  },\n  jLx42iUcI: false,\n  KFrOJs7Uf: \"Emoji can be a fun and effective way to add visual interest and emotional expression to your messages or content. However, it's important to use them purposefully and in a way that adds meaning to your message rather than just as decoration.\",\n  OtZGJchjU: true,\n  QdnPA0YoD: \"Emojis are a fun and expressive way to communicate with our audience.  We use emojis in our brand messaging, we aim to reflect our brand values and tone of voice while staying proffesional. \",\n  sH1UyQfg5: \"hsl(38, 93%, 56%)\",\n  sn4EWQmYj: /*#__PURE__*/_jsx(React.Fragment, {\n    children: /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use emoji purposefully to add meaning to the message.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Choose emoji that complement the text or idea.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Avoid using gendered or sensitive emoji.\"\n        })\n      })]\n    })\n  }),\n  SwFrHya0n: \"Emoji\",\n  tSK4Kkw7m: \"When to use emoji?\",\n  uGIKEZphG: false,\n  YmfoWVAQj: {\n    hash: \":fuPZzMrkX\",\n    webPageId: \"augiA20Il\"\n  },\n  ZdeX3vaEc: \"Expression\",\n  ZllFnQyxF: false\n}, {\n  BlGAjU98O: \"https://www.youtube.com/watch?v=_Gr5bSBVw30\",\n  CAxxj7zn6: \"illustration\",\n  cIF_8r4d5: \"rgb(255, 255, 255)\",\n  CxAFCpBB4: {\n    pathVariables: {\n      CAxxj7zn6: \"photography\"\n    },\n    webPageId: \"OxJKnfPQj\"\n  },\n  ddj79_lJU: false,\n  dPMklC7Or: false,\n  EiEt64odG: false,\n  f3Vldv_SV: false,\n  g0BjGsZpB: \"Download logos\",\n  HhV1lFMd5: true,\n  hJGrt670D: false,\n  HV1m26qvO: /*#__PURE__*/_jsxs(React.Fragment, {\n    children: [/*#__PURE__*/_jsx(\"h2\", {\n      children: \"Role\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Illustrations play a crucial role in defining the visual language of a brand. They help convey complex ideas in a simple, easy-to-understand manner and are essential for maintaining brand consistency. This section of the brand guidelines outlines the guidelines for creating and using illustrations that are consistent with our brand identity.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Cover image representing the illustrations used at BrandBook\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,fzKTRFTzQUO2MMSKH0xL8Yrp5g.png?originalFilename=hero-illustration.png\",\n      \"data-framer-height\": \"1088\",\n      \"data-framer-width\": \"1801\",\n      height: \"544\",\n      src: new URL(\"https://framerusercontent.com/images/fzKTRFTzQUO2MMSKH0xL8Yrp5g.png\").href,\n      style: {\n        aspectRatio: \"1801 / 1088\"\n      },\n      width: \"900\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Style\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"All illustrations should adhere to a consistent style that reflects our brand's personality and values. Our brand is known for its modern and clean design, and illustrations should reflect this aesthetic. Examples of our preferred illustration styles can be found in the brand guidelines.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Various illustration styles used at BrandBook\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,QbHptJDcu8aYo9zJJCYIyXRr4CI.jpg?originalFilename=Screenshot+2023-05-08+at+03.29.34.jpg\",\n      \"data-framer-height\": \"1223\",\n      \"data-framer-width\": \"1777\",\n      height: \"611\",\n      src: new URL(\"https://framerusercontent.com/images/QbHptJDcu8aYo9zJJCYIyXRr4CI.jpg\").href,\n      style: {\n        aspectRatio: \"1777 / 1223\"\n      },\n      width: \"888\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Composition\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Illustrations should be composed in a way that reflects our brand's aesthetic. They should be simple, clear, and easy to understand. The focus of the illustration should be on the subject matter, not on the illustration itself.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Illustration composition on mobile and desktop\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,PpEafPHt4TUshPH8SJjciDOLyc.jpg\",\n      \"data-framer-height\": \"838\",\n      \"data-framer-width\": \"1818\",\n      height: \"419\",\n      src: new URL(\"https://framerusercontent.com/images/PpEafPHt4TUshPH8SJjciDOLyc.jpg\").href,\n      style: {\n        aspectRatio: \"1818 / 838\"\n      },\n      width: \"909\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Image sourcing\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"All images used in our brand illustrations should be sourced legally and ethically. We prefer to use custom illustrations created in-house or stock illustrations from reputable sources such as Shutterstock or Adobe Stock.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Color palette\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"All illustrations should use the colors specified in the brand guidelines. This ensures that all illustrations are consistent with our brand's visual identity. Color palettes may vary depending on the context and purpose of the illustration.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Blue color palette with various shades\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,MZPRxaAVDtD24X4FxycpSmrMrF4.svg?originalFilename=colors.svg&preferredSize=full\",\n      \"data-framer-height\": \"100\",\n      \"data-framer-width\": \"1100\",\n      height: \"50\",\n      src: new URL(\"https://framerusercontent.com/images/MZPRxaAVDtD24X4FxycpSmrMrF4.svg\").href,\n      style: {\n        aspectRatio: \"1100 / 100\"\n      },\n      width: \"550\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Type of illustration\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"At BrandBook we use multiple type of illustrations, below we explore each illustration type and when and where to use it.\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Hero\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"The purpose of hero illustrations is to convey intricate and elaborate stories. As a result, they can be more imaginative and metaphorical in essence. The objective is to create a feeling of camaraderie, exploration, success, and positivity for the viewers. Generally, a significant, colossal object should be the focal point and be accompanied by a team collaborating to construct, repair, or assemble. Hero illustrations typically feature more than three individuals, and their intricacy should be adjusted based on the intended size.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Example of hero illustrations used at BrandBook\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,x3VjbnVxBgJgEgPu9vTz2wSOWo.png?originalFilename=unknown.png\",\n      \"data-framer-height\": \"1338\",\n      \"data-framer-width\": \"2000\",\n      height: \"669\",\n      src: new URL(\"https://framerusercontent.com/images/x3VjbnVxBgJgEgPu9vTz2wSOWo.png\").href,\n      style: {\n        aspectRatio: \"2000 / 1338\"\n      },\n      width: \"1000\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Spot hero\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Spot heroes are a condensed and simplified version of the hero illustrations, both visually and metaphorically. They are ideal when you need to make a big impact with limited space. Typically, they convey a literal representation of a single concept, while still incorporating a small team working on or around a larger-than-life subject. Despite their simplified nature, they are still effective in conveying the key message to the audience.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Examples of spot hero illustrations used at BrandBook\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,Rm7kkivbNEpgBAo2mOymBweIg.jpg\",\n      \"data-framer-height\": \"1606\",\n      \"data-framer-width\": \"2340\",\n      height: \"803\",\n      src: new URL(\"https://framerusercontent.com/images/Rm7kkivbNEpgBAo2mOymBweIg.jpg\").href,\n      style: {\n        aspectRatio: \"2340 / 1606\"\n      },\n      width: \"1170\"\n    }), /*#__PURE__*/_jsx(\"h3\", {\n      children: \"Spot\"\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: \"Spot illustrations are the most straightforward and direct way to convey a concept. These illustrations are typically utilized in product interfaces as an empty state, or as a part of a composition with other spot illustrations. Due to their small size, spot illustrations are kept simple with no more than one or two elements. In most cases, these illustrations do not feature any people but may include some atmospheric background elements to enhance their meaning and visual appeal.\"\n    }), /*#__PURE__*/_jsx(\"img\", {\n      alt: \"Example of spot illustrations used at BrandBook\",\n      className: \"framer-image\",\n      \"data-framer-asset\": \"data:framer/asset-reference,wpBc7rXXZwCWlSwKIW4eG7K8FY.png?originalFilename=unknown.png\",\n      \"data-framer-height\": \"842\",\n      \"data-framer-width\": \"2347\",\n      height: \"421\",\n      src: new URL(\"https://framerusercontent.com/images/wpBc7rXXZwCWlSwKIW4eG7K8FY.png\").href,\n      style: {\n        aspectRatio: \"2347 / 842\"\n      },\n      width: \"1173\"\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Do's\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Keep it simple: Our brand aesthetic favors simplicity and clarity, so illustrations should reflect this by avoiding unnecessary complexity.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Stay on brand: Illustrations should align with our brand's values and personality, representing our products and services in a way that is authentic and engaging.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use our color palette: Illustrations should use colors from our primary and secondary color palettes to maintain consistency and brand recognition.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    }), /*#__PURE__*/_jsx(\"h2\", {\n      children: \"Don'ts\"\n    }), /*#__PURE__*/_jsxs(\"ol\", {\n      children: [/*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use outdated or irrelevant imagery: Illustrations should be modern and relevant to our brand's products and services.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use too much detail: As mentioned before, simplicity is key to our brand aesthetic, so illustrations with too much detail may not align with our values.\"\n        })\n      }), /*#__PURE__*/_jsx(\"li\", {\n        \"data-preset-tag\": \"p\",\n        children: /*#__PURE__*/_jsx(\"p\", {\n          children: \"Use conflicting colors: Colors outside of our primary and secondary color palettes can be jarring and diminish brand recognition.\"\n        })\n      })]\n    }), /*#__PURE__*/_jsx(\"p\", {\n      children: /*#__PURE__*/_jsx(\"br\", {\n        className: \"trailing-break\"\n      })\n    })]\n  }),\n  HZLlT8Owr: true,\n  id: \"nz6m2cOEB\",\n  iFhw9eRGR: \"Photography\",\n  J_qhFcr5T: {\n    alt: \"Hero image for the illustration section of the BrandBook framer template\",\n    src: new URL(\"https://framerusercontent.com/images/0QwwTVLnb2v4J2Lcuxb5DyvvwE.svg\").href\n  },\n  jLx42iUcI: false,\n  KFrOJs7Uf: \"In today\u2019s step-by-step Illustrator tutorial you\u2019ll learn how to design a flat character illustration of a girl on roller skates in just a matter of minutes. 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