{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/YPcFuo2viTc8M93Q2BFL/5PlX3nXQHs13RQe9z5Ao/kCilVaIPU-2.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{Link}from\"framer\";import*as React from\"react\";export const richText=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"For those of you who have grown up hearing from their parents, \u201CDon\u2019t play that video game for too long, it\u2019ll rot your brain\u201D, let\u2019s take a deep-dive into what the actual effects of gaming are and put this myth to rest.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s 2020 and video games are a now an industry titan, with the selection of gaming platforms steadily increasing, game quality continuing to greatly improve in leaps & bounds, and the growing demographics that have accepted and integrated games into their daily lives have currently reached their highest point and yet continue to rise.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Yes, the gaming industry is flourishing, thanks in part to the likes of eSports becoming mainstream fare, game accessibility through \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/mobile-gaming-now-makes-up-more-the-50-of-the-global-games-market-in-2018\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"smartphones\"})})}),\", an increase in game quality and free-to-play games like\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/fortnite-s-use-of-hip-hop-culture-video-games-hip-hop-intersection\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Fortnite\"})})]})}),\". With the large increase in active daily gamers reaching a point it has never been to before, it begs the questions, \u201CWhat do video games do to your brain? and are video games bad for you?\u201D.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019ve all heard at some point or another someone talk about video games damaging your eyesight, ruining your posture and eroding your brain functionality, but what are these statements based upon?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Below is a video from \",/*#__PURE__*/ _jsx(\"em\",{children:\"Wired\"}),\" which takes a hands-on approach at uncovering how exactly video games affect individuals.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Video Takeaways\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While Wired\u2019s video was more of a keyhole look at a large industry, it does a great job of tackling some of the general concerns that come with gaming.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Personally, as someone who is a video gamer, I have always been of the opinion that my cognitive abilities and motor skills have only gotten better with time so I was relieved to have the confirmation from Wired\u2019s studies that video games can improve such abilities long term and gamers tend to out-perform those that do not play games often or at all when it comes to complex real world cognitive testing and performing tasks that were filled with distractions and required visual attention.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It was also welcoming to know that games do not appeal to just a certain type of highly cognitive individual but rather help increase and stretch any and all users in their cognitive abilities.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\" Shawn Green, Assoc. Professor of Psychology at UW-Madison\"}),\" managed to paint an interesting approach to studying gaming and its effects when he said, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CVideo games are a hugely broad category. The impact of a game has to do with what tasks are involved in the game. So because of that, different tasks will have different impacts on the brain. You wouldn\u2019t ask \u2018what\u2019s the impact of food on your body\u2019, you\u2019d wanna know the composition of the food. The same is true of video games, the Mechanics, Dynamics and Content of individual games are all predictors of how they will affect the brain in their own unique way.\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Professor Green then went on to use the example of action games, explaining that everything including the player, moves at a fast pace, there are multiple objects on-screen to track simultaneously and an emphasis on peripheral processing, which requires quick and accurate decisions to be made under time pressure.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"After 15 years of research, the biggest positive to come out of action games has been increased sensory perception, how the gamer\u2019s mind can interpret external stimuli like sights and sounds, spatial cognition, which helps you coordinate yourself in and navigate 3D environments, along with top-down attention, the ability to focus on one object while ignoring distractions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Citing that games are being observed as beneficial for both mental and mind health, Researchers at UCSF\u2019s Neuroscape Lab are aiming to bridge the gap between technology and neuroscience to improve people\u2019s brain functionality.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The reason why they focus on cognitive control is that it is the foundation in which all other functions such as memory, reasoning, decision making, wisdom and so on are all built, they are dependent upon it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If someone can\u2019t pay attention, everything else crumbles, as you can\u2019t build any of the higher-order cognitive abilities. Their cognitive games could be seen in the future as a form of digital medication, prescribed to the likes of patients with ADHD.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So with all this information, let\u2019s review the Pros and Cons listed in Wired\u2019s study:\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Pros\"})})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Cognitive strengthening- The ability to quickly comprehend and respond to data and stimuli.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Hand-Eye coordination- The coordinated control of eye and hand movements along with the processing of visual input to guide actions leads to greater motor skills.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Perception- The sensory strength to see, hear and become aware of external stimuli.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Focus- The ability to centre one\u2019s engagement within an activity.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Attention- The mental faculty of considering or taking notice of someone or something.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Working Memory- Both the ability to store and recall important information.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Response Time- The length of time taken for an individual to respond to external action point stimuli.\"})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Cons\"})})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Repetitive motion injuries from extensive gaming- Finger, Thumb, Wrist, Elbow, Shoulder and Neck Injuries are all products of repeated motions over a lengthy period of time.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Unhealthy lifestyle- Excessive gaming can consume large portions of a user\u2019s day, leading to neglecting physical activity, time spent outdoors and a balanced diet.\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Going over the list above, all the Pros noted in the study seem to be of parts of the brain having a positive response to games, resulting in overall growth in cognitive ability and motor control, while the shortlist of cons tend to be a result of excessive gaming. Both cons listed, simply require moderation and balance just like all things in life.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The key to moderation is that users need self-awareness to monitor their engagement in an activity that can become highly addictive. Games have a powerful connection with the reward centres in the human brain and can be a quick and easy way for users to feel the euphoria of accomplishment without truly achieving anything outside of in-game objectives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In conclusion, you will get more learning gain from smaller game sessions spread out over time rather than one big block, and cognitive function has only been observed to have either a positive effect or none whatsoever, there are no cases where gaming has caused cognitive damage or worsening in performance over time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"More resources:\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"- Your Brain on Video Games:\",/*#__PURE__*/ _jsx(Link,{href:\"https://wefindgames.com/your-brain-on-video-games\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"https://wefindgames.com/your-brain-on-video-games\"})]})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"-\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.jonnyshannon.com/blog/video-game-addiction\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"Teen Video Game Addiction\"})]})}),\" - Jonny Shannon\"]})]});export const richText1=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered as an iconic achievement in the use of online virtual worlds for a large-scale media event.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"On Saturday, Marshmello, a popular DJ, performed a live virtual concert inside the even more popular online video game Fortnite. If you missed it, it\u2019s worth checking out the full 10-minute set (we have it embedded in this article just below).\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The influence that gaming has on pop culture right now is astronomical. Having a concert take place within a game environment is in no way a new concept but it seems that Fortnite has finally cracked the experiential formula that players are looking for.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This is thanks in part to the advancement of both modern gaming hardware and software. Online live concerts within games have been a part of the mainstream gaming industry since the early 2000s, yet their biggest downfall up until now has been shonky graphics, and rigid AI. Just take a look at this \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=K4LE6VBAPd8\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"U2 concert that was held within Second Life back in 2008\"})})}),\" (it\u2019s cringeworthy and depressing to say the least).\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"When comparing U2\u2019s concert to Marshmello\u2019s. It quickly becomes evident that the difference in quality does not fall on the artists (subjectively I\u2019d argue that U2 trumps Marshmello any day of the week in discography alone, *sips tea*), but rather the exponential progression in gaming over a 10 year period has left the quality of these two performances as far a part from each other as possible.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If there were to be any current game on the market that could pull off such an ambitious feat, of course it would have to be Fortnite. One of the most pop culture relevant, boundary-pushing games ever to hit the market (\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/fortnites-use-of-hip-hop-culture\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"for better or worse\"})})}),\").\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Epic has turned\\xa0Fortnite\\xa0into something more akin to a medium than a game, blocking it out like a television series with multiple seasons, each with its own narrative arc and pay-off. In June 2018, an in-game rocket launch became a mass-attended event, with players cooperating to build enormous towers and platforms to give them the best view of the proceedings.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The Marshmello concert, though, represents a shift in that programming. Promoted in the game via fliers and a set of special challenges\u2014not to mention a performance area that took shape over the course of a week, appearing as though it was being constructed a bit at a time\u2014players began to think of it not just as a mysterious reveal, but as a specific thing. The activity was the draw.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Current estimations claim that approximately 10 million\\xa0concurrent\\xa0users attended the show in the game\\'s \"Showtime\" mode. In other words, this was something much more than a concert. It was a peek, albeit a short one, at what an AR- and VR-suffused future looks like: connected congregations of embodied avatars, in mass-scale events that still manage to feel personal.'}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.theverge.com/2019/2/2/18208223/fortnite-epic-games-marshmello-concert-exciting-bizarre-future-music\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Verge\"})})})}),\",\\xa0the live concert was held simultaneously in several thousand games, each hosting up to 60 players at a time. Weapons were also disabled during the performance, so nobody had to worry about their experience being cut short via a shotgun to the face.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Marshmello\u2019s concert is a perfect example of next level in-game advertising, this is what \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/advergaming-transmedia-brandification-and-other-game-marketing-buzzwords\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Brandification\"})})}),\" is supposed to look like.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Marshmello\u2019s\\xa0Fortnite concert\\xa0has already seen to of had a great \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youredm.com/2019/02/05/marshmellos-fortnite-concert-sees-astronomical-rise-in-social-media-engagement/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"affect on his social media and streaming numbers\"})})}),\", but that\u2019s all still digital. The more interesting numbers, for some, are how his concert has gone on to affect real-life ticket sales. Ticketing platform S\",/*#__PURE__*/ _jsx(\"em\",{children:\"ongkick \"}),\"has done us a favour and already crunched the numbers.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"According to their own metrics, interest in Marshmello tickets also experienced a sudden and massive increase following the concert.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Marshmello was the most-visited artist on Songkick after\\xa0the recent Fortnite event. In comparison to his daily search average over the past year, Songkick saw a 3,000% spike on Marshmello\u2019s page on Saturday. On Sunday, Songkick saw \u201Cthe largest amount of fans looking for Marshmello tickets ever on the platform.\u201D\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Songkick wraps it all up by putting it in perspective, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CMarshmello has had more fans looking for tickets on Songkick during the past 4 days than he\u2019s had over the past 3 months combined.\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Clearly, Marshmello\u2019s goal of tapping into a new market has worked. And when you think about it, the reasoning is quite simple: if Marshmello can pull off something like that in just a 10-minute concert within a virtual world, imagine what he can do in real life. I think it\u2019s safe to expect Marshmello to hold more all-ages shows moving forward from this experience\\xa0in relation to Fortnite\u2019s demographics.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What this means for the Future\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What makes this particular concert such a big deal is the scale of the event and the mainstream appeal of a popular platform like Fortnite. By almost every conceivable measure,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"http://nymag.com/intelligencer/2018/07/how-fortnite-became-the-most-popular-video-game-on-earth.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Fortnite is currently the most popular video game in the world\"})})}),\"\\xa0and, with the free-to-play game bringing in over $300 million per month, one of the most profitable video games ever.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The biggest issue with this statement being that a Fortnite server limits the number of players in each instantiation of the game\u2019s map to 100 concurrent players. That means that there was likely something closer to 100,000 mirrored versions of Marshmello\u2019s performance taking place within the same time period. Therefore no one attendee was part of a truly larger than life experience with a million other avatars in-toe.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Managing large parties of users and the mass of data that comes with them seems to be the biggest challenge moving forward. The team at High Fidelity seem to be leading the charge on creating larger scale experiences. Last year Philip Rosedale, CEO and founder of High Fidelity,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://blog.highfidelity.com/latest-load-test-hits-423-so-whats-next-8b7fd85c234c\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"shared that a load test had reached 423 concurrent users\"})})}),\"\\xa0and, in a Twitter exchange about the Fortnite concert, noted that \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201Cin High Fidelity you can have 500 avatars at one stage together (and more coming soon), compared to 100 for a Fortnite server.\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Excitement over a few hundred people sharing a virtual space may be a far cry from the 10 million people who \u201Cshared\u201D the Marshmello show, but this weekend\u2019s concert is certainly a mindblowing development and a \u201Cmainstream moment\u201D, demonstrating the future potential for large-scale shared experiences in a virtual world.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With events of this size the potential for both marketing and monetisation is otherworldly. The whole event is sure to have earned Epic a sizeable sum in microtransaction revenue from skins and emotes, and one can only imagine what kind of advertising or other marketing campaigns could one day make use of the technology here. But, right now, the concert feels like a concerted attempt by Epic to truly out-do itself and raise the stakes for what a live, persistent game world can be capable enough with the right creative minds and technical infrastructure put to the task.\"})]});export const richText2=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn\u2019t you focus your marketing efforts on them?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"According to research from Digitas and Insider Inc, the group referred to as \u2018Transformists\u2019 are a digitally-savvy, demographic defiant, cross-generational cohort of consumers with a greater purchasing intention than most. For some time now, Millennials have been heralded as the most powerful influencers today, and with over $200 billion in purchasing power, it\u2019s understandable why they are viewed that way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, transformists are a specific grouping of millennials (in amongst other generational transformists), often referred to as \u201Cchange-makers\u201D and are united by a proactive mindset. These consumers are adept at using technology to navigate and succeed in the world around them. Curious and connected, they gather information from many sources and use that information to shape their decision-making.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Transformists live by their values and are driven by high expectations-both for themselves and for the people and brands around them. Brands that understand and speak to these Transformers can benefit strongly from their loyalty-and turn them into their most powerful advocates.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CIt\u2019s not about age, it\u2019s about mindset,\u201D\"}),\" said Jennifer Berman, SVP of Marketing at Insider Inc. \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CThe key is to understand that this group \u2014 transformists \u2014 are uniquely savvy and demanding when it comes to seeking information and acting on it.\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So, what should marketers know about boosting engagement with these hyper-connected, socially-conscious consumers?\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Transformists Statistics\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"There are currently 38 million Transformists in the US alone, representing 24% of the age grouping the 18 \u2013 54 population.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"2/3 of Transformists are Millennials \u2013 but only 1/3 of all Millennials are Transformists.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"22% of Transformists are African American, 47% have a college degree or higher, and 62% work full time.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Transformists are 2x more likely than the general population to act on the content they consume \u2013 sharing it, factoring it into their decision making, and applying it to their everyday life.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Transformists gather information from 2x more sources than their general-population peers.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"On a weekly basis, 85% of Transformists seek information on local news, entertainment, current events, national news, and food and cooking.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"They are 62% more likely to get information from mobile apps, and 33% more likely to get information from social media.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"72% use Instagram (vs. 44% of their general population peers)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"45% like something daily from a news outlet, and 39% share news stories\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"39% share brand posts daily and 37% comment on brand posts\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"59% post online reviews\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"97% say they like trying new and different experiences, vs 81% of the general population\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"81% like taking risks in life, vs 60% of the general population\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"85% see their career as one of the most important things in their life\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"60% strongly agree \u201CI am always striving to advance my career,\u201D vs 29% of the general population\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"48% strongly agree a professional goal is \u201Cto own my own business,\u201D vs 24% of the general population\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"95% expect companies to conduct business in an ethical manner\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"61% are more likely to buy a product if part of proceeds go to a cause they care about\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"54% say they will pay more if a product is made by a company they trust\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"90% stick with a brand once they find one they like\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So what does this mean for marketers?\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5 tips to win over Transformists\"})}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Look beyond Millennials.\"}),\"\\xa0For too long, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"marketers\"})}),\" have been fishing in the same Millennial hot spots \u2013 but the swathe of Transformists goes well beyond the 30 year old bracket. Marketers should also speak to Transformist consumers in their 30s, 40s and 50s who share the same go-getter mindset as their younger peers. \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CIn the digital era, sorting people by age misses the boat entirely. Many of the more ambitious ones who grew up in the digital age share in common distinct likes, dislikes and ways of behaving that cross generational lines. The key is to understand that this group \u2013 transformists \u2013 are uniquely savvy and demanding when it comes to seeking information and acting on it.\u201D\"}),\" \u2013 Jennifer Berman, SVP of Marketing at Insider Inc.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Don\u2019t hide your Values.\"}),\"\\xa0Transformists don\u2019t want or need everything to be politicised \u2013 but they value knowing what a brand stands for, what its purpose is, and how it\u2019s working to affect change. Brands should speak authentically and openly about their mission and how they are trying to make a difference beyond their organisation. \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CTransformists live by their values and are driven by high expectations-both for themselves and for the people and brands around them. Brands that understand and connect with these Transformists can benefit from their loyalty-and turn them into powerful advocates.\u201D \u2013\\xa0\"}),\"Jonathan Tatlow, EVP, Head of Strategy, Digitas\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Become Informative.\"}),\"\\xa0Transformists are unabashed information-seekers. Brands should choose media platforms for advertising and content that Transformists gravitate towards, and consider engaging them with information that acts as a learning experience and satisfies their curiosity, rather than relying on marketing platitudes. This means educating consumers on both internal and external practices within your company can yield great results.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Appeal to their ambition and adventure. \"}),\"Transformists are self-avowed adventure seekers and go-getters. Brands should find ways for Transformists to seek out new experiences that drive personal growth. Aim to push marketing efforts into unexplored territory, as having a more interactive and hands-on experience for transformists can connect with transformists on a deeper level.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Encourage word of mouth.\"}),\"\\xa0Transformists are well-versed in issues and products, and well-connected in their communities. Brands can gain their loyalty by encouraging feedback and providing a platform to share informed and respected opinions.\"]})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CMarketers today place a lot of importance on reaching millennials, but there are more than 80 million of them, and any group that large defies definition. We believe it\u2019s far more valuable to look at audiences through the filter of mindset and worldview\u2014which is also the best way to identify the truly influential.\u201D\"}),\" -Jenifer Berman.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you can get your brand to lead with its values and connect with consumers on a deeper level, you will see a greater position of loyalty come from your consumers. Especially in a time of highly politicised issues, easily offended sides and globally aware consumers.\"})]});export const richText3=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you want to make sure that you\u2019re optimising your efforts in order to maximise your results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now that you\u2019ve \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/10-things-to-consider-before-you-commission-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"convinced your boss\"})})}),\" to sign-off on commissioning an advergame, and you\u2019re up-to-speed on \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/8-pillars-of-successful-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"what to expect during the campaign\"})})}),\". Your main focus should be directed towards what steps you can take to make sure your \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"advergame\"})}),\" campaign performs at its best and garners strong results.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this article, we\u2019ll go over a few simple things that go a long way with your end results. Here are five actions you can take both before and during your campaign, in order to enhance the campaign's outcomes.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Offer a reward incentive\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Having a fun game can be engaging but what truly plugs users into an experience is direction and motivation. Motivation can be cultivated through both \",/*#__PURE__*/ _jsx(\"em\",{children:\"Intrinsic\"}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"Extrinsic Motivators.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Intrinsic motivation often comes in the form of unspoken in-game delights. When users have a personal desire to keep playing, mastering, exploring and otherwise enjoying the world of a game, then you\u2019ve created an experience that is rewarding in-and-of itself. Intrinsically motivated users are also the most likely customers to evangelise your marketing story. However, within the bite-sized games of advergaming, intrinsic motivators are rare and should not be prioritised.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Extrinsic motivation comes in the form of known possible outcomes which motivate user play. Extrinsic motivators might be internal or external to the game such as in-game power-ups/currency or real-life rewards and prize pools.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having a competition that is built around an attainable yet desirable reward, will give your users that little extra incentive to play and submit their scores to the leaderboard. Not to mention, having a prize-based competition is a solid foundation in which to build your campaign around period.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Got more than one reward on offer? Great! Offering up daily or weekly rewards encourages players to keep coming back to your game again and again for additional chances to win.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Get on Social Media\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Make sure to consistently promote your game across your social media channels. When we say consistently, that means that you do not just have an initial push but maintain a steady stream of promotion throughout the campaign. Challenge your followers to beat your staff scores, respond to their comments and questions and keep those conversations going. Build up a rapport with the people coming to your social media page, organically or via tags from friends.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification marketing isn\u2019t a one-size-fits-all process. What works to drive engagement on social media channels might stall on your website or in-store efforts. As you launch your gamification campaign, you should be mindful of where your target audience will be and what kind of content they will respond to.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating a game is all good and fine, but if you haven\u2019t considered the most suitable social media channel/s to use for promoting and playing your game campaign in order to attract and capture your audience, you could be shortchanging yourself. This may seem like a minor detail but an oversight in this area means you could be missing out on tapping into the most effective channel to gather data from.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Note: The channel/s you choose will be different depending on your business, target audience and goals.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Focus on the experience, not the Leaderboard\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As mentioned earlier, creating a campaign around the premise of a competition is a strong foundation for an interactive campaign, but not all campaigns require elite gamers to be the top prize winners.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There\u2019s only so much competition that a user can take before they get discouraged or disengage from your campaign. Friendly competition can fuel users to perform at their best, but you can\u2019t push the limits too far by making them feel uncomfortable or alienated.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This occurs mostly when a game design has no real cap on what is achievable. For example, if there is no certain amount of right answers, or no time-limit in place. Certain users can far excel beyond the other competitors. While this may sound like a positive, all those users that are left in the wake of their superior competition may lose interest and disengage. Another way of avoiding this is through placing game entrants into a draw for a prize. That way the gameplay remains fun and the randomised reward is fair.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Obviously, competition plays a huge part in Gamification, but to really engage your audience, the purpose of Gamification should not be competition alone. Focus on your users engaging with your core experience, rather than everybody competing to be first on the leaderboards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re resetting your leaderboard every week and handing out a smaller weekly reward, you may find that the level of competition is more manageable and consistent.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Offer In-Store Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Not all of your marketing efforts should target customers before they reach your brick-and-mortar location. Location-based marketing promotes your brand to customers while they are in your building and actively engaging with your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to building atmosphere, some stores just want to have people present (think about how much more enticing a place looks when people are inside as opposed to an empty store). That is why certain chains and independent cafes/restaurants have adopted in-store advergaming as a means of keeping butts in seats.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is a fun way to get customers to engage with your business, pass the time, and form deeper brand loyalty. It comes with the added bonus of allowing you to collect valuable \",/*#__PURE__*/ _jsx(Link,{href:\"https://blogs.spectrio.com/customer-data-are-you-doing-it-right\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"customer data\"})})}),\" that helps you learn about and connect with shoppers and clients.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"With prizes like discounted future visits or freebies. These games can be played on customer phones or in-store mounted tablets/kiosks positioned in line. Having in-store leaderboards seems to only further stimulate the competition amongst customers. These games are an immediate way to incorporate a social element to a customer\u2019s visit to a store location, and improve that all-important first impression of the property.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenge your customers with games when they\u2019re at your business using interactive touchscreens, digital signage, and free customer Wi-Fi. In-store Leaderboards are another example of encouraging your customer base to get involved.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In-store gamification is also a more effective way to distribute coupons to customers that they\u2019re more likely to redeem (ever noticed how many handouts go into the nearest bin?).\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Promote the game on your website\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This should go without saying, but you should be making the most of your company\u2019s natural traffic by hosting campaign promotional material on your website that links out to your game. Better yet, the game should be embedded on your site in order to drive more organic traffic to your webpage.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This can help convert window-shoppers to engaged players and build positive and lasting connections with your brand.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Takeaway\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In our honest opinion, all five of these actions are a must for any advergame campaign but to others they are viewed as optional. If you can strongly carry out at least two of the above actions, we guarantee you will see a great improvement in numbers compared to previous attempts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"All of our most successful campaigns have ticked all five action boxes, yielding our highest engagement rate recordings to date.\"})]});export const richText4=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The world of marketing through the lens of games, isn\u2019t as simple as referring to any marketing venture as Advergaming. There are varied marketing options when it comes to game incorporation, each with their own perfect case scenario and user in mind.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Along with the various forms of gamification marketing, there are numerous terms used within the development and live campaign stages that may not be well known to the masses, yet could be of great use for any future campaign prospects.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Below is a list of a handful of terms that could save you both time and confusion.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Advergaming\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An advergame is an online video game that promotes a particular brand, product, or marketing message by integrating it into the game template, created expressly for promotional purposes. Advergames are usually interactive Flash, HTML5 or mobile app games designed purely for short-term interaction. Often a brand will pay a developer to make a game that aligns with an upcoming campaign. As such they are often simplistic game templates, designed to hold user attention momentarily.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Advergames are often commissioned to support other media, not replace them. The idea being that the more interaction with the property through the form of the game the stronger it leads to better associations.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Transmedia\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Transmedia is the practice of taking a media property and extending it into a different medium. An approach towards convergent culture which seeks to use various media to convey a story.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"An example of Transmedia could be, an AR game designed to promote a movie, A program that has been birthed out of preexisting merchandise.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Transmedia's best use is in customer monetisation, engagement and retention.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Brandification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Brandification is the in-game sponsorship of a game template rather than the creation of a unique game based on a brand. Brandification is a (largely discredited) attempt to bring television-style advertising to different scale games.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of Brandification could be branded virtual goods e.g. \",/*#__PURE__*/ _jsx(\"em\",{children:\"Farmers Insurance\"}),\" had a promotional good that protected people\u2019s crops in Farmville, resulting in the \",/*#__PURE__*/ _jsx(\"em\",{children:\"Farmers Insurance\"}),\" page gaining over 2 million Facebook fans in 24 hours.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Four Lenses of Game Making\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-four-lenses-of-game-making-by-tadhg-kelly\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"The Four Lenses of Game Making\"})}),\" is a quadrant graph system that categorises games and game makers according to a Frame Axis and a Fantasy Axis. It is intended to replace the more traditional gameplay-vs-story critical model that has proven inadequate to describe video games.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The system asks whether the game is designed for emergent or experience play, and whether the intent is to deliver a rich sense of role or a more formally apparent set of rules. The resulting quadrants are \",/*#__PURE__*/ _jsx(\"em\",{children:\"Tetrism\"}),\", \",/*#__PURE__*/ _jsx(\"em\",{children:\"Narrativism\"}),\", \",/*#__PURE__*/ _jsx(\"em\",{children:\"Simulationism\"}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"Behaviourism\"}),\".\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Waterfall Development\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Waterfall is a software project management method by which a project is developed in a series of stages of:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Requirements\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Design\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Implementation\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Verification\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Maintenance\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is a widely-hated process of working within the context of most Triple A games, however within the Gamification world, the games are both digestible and designed with marketing purposes in mind, making the methodical project layout a consistent and desirable method for both the developers and the clients involved.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The same reason Waterfall Development is enticing for gamification developers, is often the same reasons why it is despised by other forms of game developers, as it treats the project at hand as a set of certainties and development as essentially an act of translation. The reality of most game projects is that they are often trying to discover a game dynamic which works, which is an inherently sloppy and experimental process. As such most developers prefer to work in an agile fashion.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However most contracts between developers and publishers are formulated in a quasi-waterfall fashion, mandating milestones such as game design documents and deliverables such as assets or functionality on a timetable. The reason they do it this way is that waterfall tends to give the illusion of certainty and is the easiest method to explain at the executive level. The reality of working this way, however, doesn't always align with the expectation laid.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Agile Development\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u2018Agile\u2019 is a catch-all term which encompasses several modern methods of managing software development projects. All software development is inherently filled with uncertainties, which is why more traditional \u2018Waterfall\u2019 management tends to fail on a broad scale. Agile methods embrace uncertainty and treats learning as a part of the process of creating software.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Each method is based around the idea of building software iteratively, separating it up into small deliverable parts and working on tight timeframes (usually 2-4 week cycles), and eschews trying to create grand game design documents at the start of the project.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most modern studios now use some form of agile management, however most publishing contracts are still framed with waterfall planning in mind. Gamification developers with their mostly preexisting game template libraries, often find that Agile Development has the reverse effect on their development timelines.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Scrum\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Scrum is an agile management technique that works to keep development moving through a sprint by making decisions quickly. Scrum as a method features a\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"scrum master\"}),\"\\xa0whose responsibility is to maintain the process, break deadlocks and protect the team from disruption. This role is usually filled by a producer. Scrum also makes use of\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"stand-up meetings\"}),\", which occur every day and involve everyone on the team quickly telling everyone else what they are working on, to promote efficient communication. Finally, scrum often uses a visual element called a\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"burn-down chart\"}),\"\\xa0to show progress toward completing the iteration.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some elements of scrum are very popular among game development studios. In particular, stand-up meetings are widely used as a way for everyone to stay on the same page, as are some form of burn down chart (particularly when a milestone is looming).\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Scrums are essential in Agile Development and depending on what systems are or are not in place, Waterfall Development will also require scrums.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Cruft\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Badly designed, unnecessarily complicated, or unwanted code and software.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs game design elements to improve user engagement, organisational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, physical exercise, marketing, and more.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within the context of Marketing, it is when a brand uses a popular game template to promote a new product or service while offering attainable rewards that have proven to be used, valued and shared more so in comparison to generic handouts other traditional means of advertising often tag onto the end of their campaigns.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a process, not a project.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Deliverable\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A deliverable is any asset or feature that is required in order to fulfil the criteria of a milestone.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When in the development stage, especially within the frame of Waterfall Development, the customer will have an outlined timeline provide to them. Along the timeline will be specific milestones that the developer is expected to hit.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"At the allotted milestone time period, the customer will be expectant for specific deliverables to be handed-over as a way of letting them know the developers are on schedule.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bartle Test\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A widely used classing system, developed by Dr Richard Bartle, that helps game developers build and fix their game structure around the specific player types the developers hope to attract, for games both big and small.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What is now referred to as \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Bartle player-type model\"}),\", is comprised of 4 player-types which are placed across two axes of interest: 1. Does the player focus on the game world or on other players? 2. Does the player care most about acting or about interacting?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The player-types consist of:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Killers\"}),\", interested in acting and players\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Achievers\"}),\", interested in acting and world\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Socialisers\"}),\", interested in interacting and players\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Explorers\"}),\", interested in interacting and world\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Dr Bartle created a series of A/B answer questions, to determine which type a player tended to lean toward.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Ceremony\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A ceremony is a celebratory declaration through visual, auditory and textual means that lets a player know that they have attained a significant win. Ceremonies matter, as a way to make the experience delightful for the player and help cathartically release some pent up stress from trying to win.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ceremonies can also make a game feel thematic if they enhance the sense that the game has a voice. The ceremony communicates that the game has a human touch.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Intrinsic Motivators\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An intrinsic motivator is a personal desire to keep playing, mastering, exploring and otherwise enjoying the world of a game. Intrinsic motivators are rarely explicitly stated, but rather come as a result of the consequences of experimenting with and realising the depth of the game. Intrinsic motivators are thus often quiet delights, secret joys and urges to simply embrace the trauma of a game world, but they are rarely expressible as a single known quantity.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Players following intrinsic motivators are often culturally engaged with a game, feeling like they are participating in something worthwhile and uplifting. Often this is closely twinned with creative urges, and so intrinsically motivated players could be described as enchanted (positive engagement) rather than retained (negative engagement). They are also the most likely kind of player to evangelise your marketing story.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Extrinsic Motivators\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An extrinsic motivator is a possible known outcome which motivates play. Extrinsic motivators might be internal or external to the game (called rewards and prizes respectively) such as a particular power-up or cash. Extrinsic motivators can be strong drivers of play, but at the expense of creative problem solving. Players in search of extrinsic motivators will often engage in rote gameplay such as grinding, and so extrinsic motivators usually lead to retention (negative engagement) rather than enchantment (positive engagement).\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"DAU\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Daily Active Users (DAU) is a common metric used within live gamification campaigns to measure how many players have interacted with the game per day. Tracking DAU over a period of time is often considered a more accurate way to determine whether a campaign has significant traction than MAU (monthly active users).\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Deferred Reward\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A deferred reward is designed to drive retention using a long resolution phase of a game loop. For example a player may earn a virtual reward, but is informed by a time meter that he must wait 24 hours to collect it. Some games then offer a time shortcut to collect the reward immediately in exchange for hard currency.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Grinding\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Part of the fun of any game is mastery, and repeating a lot of similar challenges helps achieve that. In racing games, for example, you run multiple races around the same track while you try to win, beat lap times and other players.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Grinding, on the other hand, is repetition with little variation or challenge over hundreds of identical encounters. It dispenses with mastery and simply insists that the player should keep cranking the same handle over and over.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Grinding is thus a form of busywork.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"CRC\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A CRC (campaign requirements checklist) is a set of points that need to be adhered to or at least acknowledged when constructing a gamification campaign. This is a document that is signed-off and referred to throughout the development process from both the developers and the customers involved.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an understanding of some or all of these terms, will help you to both communicate and comprehend the intricacies of a Gamified Marketing Campaign when partnering with a company such as Gamify on future initiatives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText5=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until 2011 when Tadhg Kelly a gaming designer, writer and producer, created a quadrant graph that helps clarify a more defined digest of each categorised game maker, their game structures and their objectives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Each quadrant represents a common set of assumptions and predispositions that is often seen in makers. The graph system categorises games and game makers according to a\",/*#__PURE__*/ _jsx(\"em\",{children:\" Frame Axis\"}),\" (Emergence to Experience) and a \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fantasy Axis\"}),\" (Role to Rule). These dual axes lead to a 2x2 grid, each of which represent an interest, and so each quadrant (lens) represents a combination of two interests. This is similar to \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-make-up-of-gamers-the-bartle-test-of-gamer-psychology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Bartle Test of Gamer Psychology\"})})}),\", and the resulting graph reveals four clear quadrants (lenses).\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The system asks whether the game is designed for emergent or experience play, and whether the intent is to deliver a rich sense of role or a more formally apparent set of rules. The resulting quadrants are:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Tetrism\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Narrativism\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Simulationism\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Behaviourism\"})})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Lenses\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lens is a cognitive, emotional or perceptual bias which affects how information is received, understood and contextualised. Within this particular diagram each lens has a differing idea towards the role of the player in the game, or the role of rewards. Some believe that structured goals matter, others believe that the player\u2019s ability for self-expression is the priority.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The lens through which a game maker sees games tends to affect the kind of finished product they produce. Lenses therefore describe categories of games (or modes within games) as well as their makers.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Frame Axis\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The Frame Axis is about the importance of uncertain or certain outcomes, and therefore whether the game is designed toward emergent or experience play.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The frame of a game is its mechanical layer. It is the levers and environment of the game stripped of all context and aesthetic concerns. Everything in the frame of the game boils down to binary information.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A frame is more inclined toward emergence if it permits a high degree of discovery, especially of the kind that the game\u2019s designers never foresaw. Unusual strategies, innovation and creativity are enabled, and in some ways the game maker feels as much a participant in the discovery of the game as the creator of it. The objective of developing an emergent frame is a system in which a limited set of actions and rules produces a near infinite set of outcomes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Robust rules are most likely in place to produce emergent play, and so makers who like emergence tend to design frames with elegant engines that encompass all possibilities. Experience design is less concerned with overall robustness and more on moments. They often have frail frames, meaning that they have limited ranges of available interaction, but smooth over this by pushing the player toward key decisions, playing on their sense of anticipation and using theatrics to draw their attention.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most games are neither wholly emergent or experience. The majority use a bit of both, favouring one overall.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Fantasy Axis\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Games draw players into other worlds and empower them to take decisive action within their confines. However worlds vary wildly in how they are presented. The Fantasy Axis is about abstraction versus fidelity, and whether the game gives the player a strong contextual role, or regards role as secondary to the formal rules of play.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If the frame of the game is its mechanical layer then the fantasy is the creative layer of art, sound, text, animation, fiction and so forth that sits on top of the frame. Fantasy gives the game world an identity, from the simple and iconographic through to lush realism. It encourages empathy, and communicates to the player culturally as well as intellectually. It might be realistic or stylised, hand-crafted or generated procedurally, narrative or open-ended.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Strongly fantastical games therefore tend to spend a lot of time on characterisation, visual elements, music, voice-overs, special effects and language. They de-emphasise the frame as much as possible (sometimes too much) in order to induce the art brain to believe.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Simulationism (Emergence, Role)\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Simulationism is about creating an endless and authentic world in which a player can explore, experiment and discover. It is inspired by artificial intelligence and \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-reality-of-ar-vr-and-mr-technology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"reality technology\"})})}),\", along with the infinite possibilities of software itself.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Simulationist games have complex rules and robust systems underpinning them, but their makers do not like those systems to be visible or bounded. Wins, tasks and formal goals sit uncomfortably within a game that tries to create (or recreate) a plausible world, as does direction of emotion. A simulationist wants the player to be as self-directed as possible, to feel the delight of surprise or meaning on their own terms.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Simulations cast the player in a strong, but easily described, role and then build the entire world around making that role feel real. They focus on making complex effects tangible to the player and conveying a sense of consequences for all actions. Simulationist games also tend to encourage creative play, with players using the game itself as a canvas.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In strong simulations everything is emergent, procedurally generated and aims for infinite possibility. Simulationism\u2019s biggest pitfall is therefore opacity. Worlds can become too complex, roles too indistinct and complex effects too subtle for players to perceive, and far from appreciating the genius of the engine powering this world the player often has adverse reactions: the game becomes random, unfair or frustrating.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[\"\\xa0\",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Narrativism (Experience, Role)\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Narrativism prefers experience, role-driven designs. It is about using a game to impart a storied experience in which the player takes an active role and develops sympathy toward its outcomes. Narrativism is inspired by literature, cinema, theatre and other narrative arts, and places video games as an inheritor of those forms.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The narrativist wants the player to feel more than just the joy of winning. They want people to care, on a personal level, about what happens to the characters in the game, and to experience sensations of loss, hope, and sadness as well as thrills.\\xa0Narrativist games aim to be aesthetically coherent. Their makers spend a lot of time creating the places, people, sights and sounds of their world. Richness, authenticity and production values matter. Back story, characterisation and theme likewise.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"At their most extreme, narrativist projects abandon the idea of \u2018game\u2019 altogether and becomes a non-game, like a virtual amusement ride.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Tetrism (Emergence, Rule)\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Tetrism is about creating neat game dynamics that are consistently fun and inviting the player to master them over a long term. It is inspired by the elegance of many classic games, like chess, bridge, crosswords or soccer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Tetrist games are formal, based around a few defining and\\xa0highly extensible actions, while being bound by rules which bring the game toward an inevitable conclusion (such as time, points, speed or increasing difficulty). Tetrist games are tests of skill and strategy. Their game dynamics are often easily described, such as sorting blocks, making words, kicking a ball or moving pieces on a board. Story is perfunctory or non-existent. Optimal tactics and strategy are high.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The value of Tetrism is its focus on the kind of engagement that the play brain thrives on. Tetrist games are usually the ones that break out on new platforms to stun the world with simple genius, Tetrists are usually always keen to see what new devices bring opportunities to create novel dynamics. However they are not just motivated by new interfaces: Even on older platforms like the PC there are many new Tetrist games every year.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Tetrists often think of themselves as the most pure kind of game maker. They aspire to find that unique innovation or invention that will spawn a generation of games, and so they are often keenly aware of (and overshadowed by) past games and their successes. This leaves them feeling left behind by a game development culture that spends a great deal of time on complicating what tetrists feel should be elegant and universal.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Behaviourism (Experience, Rule)\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Behaviourism is the school of thought that prefers experience, rule-driven designs. Behaviourism is about considering the player as a collection of desires and creating systems that satisfy those desires. It is inspired by\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-psychology-behind-gamified-solutions\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"behavioural and motivational psychology\"})})}),\", and considers all games as challenge, anticipation and reward engines.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Behaviourists model their games on psychological hooks that open loops, draw engagement and encourage emotional attachment to outcomes. They use repetitive actions to complete those loops and deliver rewards. The anticipation of a loop\u2019s end, and the reward, has a powerful effect on the human mind and can engender feelings of optimism.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The big revolution of behaviourism is\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/8-pillars-of-successful-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"metrics\"})})}),\". Behaviourists measure everything that they possibly can about their players, test small changes and then measure their outcome. However this means that behaviourists tend to be wary of emergence. Emergence is generally hard to directly measure, and to the behaviourist anything that cannot be measured cannot be reliably improved.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So behaviourists tend to be the most creatively conservative of all lenses. They consider it better to copy a successful game and improve upon it, or adapt another game (perhaps with a different theme) rather than create from scratch. This sort of lean and predictable approach is why behaviourists are the darlings of the investment scene, but also why their games tend to be lower value on a per-user basis than all other kinds. They are far less likely to engender true loyalty or a fan culture, creating more snack-sized games.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Many behaviourist game makers believe that games can be agents of social change and self improvement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Takeaway\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within the world of Gamification Marketing, it would seem that striking a healthy balance between Behaviourism and Tetrism is the key to having a game that produces an optimum campaign outcome across all related numbers. Whether that be game emergence, experience, structured pathway, replay value, data capture and user metrics.\"})]});export const richText6=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"When it comes to \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"designing a gamified experience\"})}),\" for your audience, there are things to consider beyond demographics. There is also a need to identify player-type segmentation.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The Player types in The Bartle Test include:\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Killers\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Killers\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Achievers\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Achievers\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Explorers\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Explorers\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Socialisers\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Socialisers\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"After all, everyone enjoys different game genres and have their own unique approach towards gameplay and objectives.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Let\u2019s look at a study from the 90s which has remained the gold standard for classifying gamer types. \",/*#__PURE__*/ _jsx(\"em\",{children:\"Bartle's Taxonomy of Player Types.\"})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Bartle Test\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In 1996, Dr Richard Bartle, a British professor and game researcher had published a paper titled \u2018\",/*#__PURE__*/ _jsx(\"em\",{children:\"Hearts, Clubs, Diamonds, Spades: Players Who Suit MUDS\"}),\"\u2019. A report on Dr Bartle\u2019s findings while researching different types of video game players especially players of multiplayer online games. What was birthed from his study is a widely used classing system that helps game developers build and fix their game structure around the specific player types the developers hope to attract, for games both big and small.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What is now referred to as \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Bartle player-type model\"}),\", is made up of 4 player-types which sit across an X & Y-axis. These axes are as follows; 1. Does the player focus on the game world or on other players? 2. Does the player care most about acting or about interacting?\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The player titles are \",/*#__PURE__*/ _jsx(\"em\",{children:\"Socialiser\"}),\", \",/*#__PURE__*/ _jsx(\"em\",{children:\"Explorer\"}),\", \",/*#__PURE__*/ _jsx(\"em\",{children:\"Achiever\"}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"Killer\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The player-types consist of:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Killers\"}),\", interested in acting and players\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Achievers\"}),\", interested in acting and world\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Socialisers\"}),\", interested in interacting and players\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Explorers\"}),\", interested in interacting and world\"]})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Dr Bartle created a series of A/B answer questions, to determine which type a player tended to lean toward. \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Bartle Test of Gamer Psychology\"}),\" was subsequently converted into digital forms and can be accessed \",/*#__PURE__*/ _jsx(Link,{href:\"http://matthewbarr.co.uk/bartle/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"right here\"})})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Although all personality tests require a degree of scepticism (due to what someone says they would do in a particular scenario compared to what they would actually do, not quite lining up), Bartle\u2019s system is a useful shorthand way of describing players.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Through the lens of game making, this system is particularly useful to Behaviourists (such as gamification experts), as it can be seen as a way to characterise motivations of play as market demographics, while some even try to make sure that their game is designed with game mechanics that cater to all four types in different ways.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While it is important to note that everyone who plays games is made up of a percentage of all four player-types, everyone is predominately one player-type over the other three (personally, I\u2019m listed as a Killer\u2026 it sounds a lot more aggressive than it really is).\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Any game that tries to please all four types of players equally almost always results in pleasing none of them well. This knowledge leads to designers having to decide what his/her game will not be as much as what it is. For a greater understanding of what game elements increase motivation with different gamers, let\u2019s look at the Bartle player-type model.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Bartle player-type model\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#1 Killers\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"In-game drivers:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Competition\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Tests of skill\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[\"Player vs Player (\",/*#__PURE__*/ _jsx(\"strong\",{children:\"PvP\"}),\")\"]})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Defined By:\"}),\" A focus on winning, rank, and direct peer-topper competition. It\u2019s all about \u201Cbeating\u201D another human\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Engaged by:\"}),\" Leaderboards, Ranks\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Killers are motivated to be disruptive towards other player's in-game experiences. In a constant state of attempting to out-do others and get ahead of their competitors. In gaming, this can be experienced through managing gameplay functions away from their intended purpose to favour the Killers themselves. Killers have only one goal which is \u201Cvictory at all costs\u201D and they don\u2019t care who gets in their way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Killers are not respected by other gamer types, as their gameplay style is aggressive.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#2 Achievers\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"In-game drivers:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Points, levels, trophies etc\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Self-Competing (Personal Bests)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Perfect Gamification user\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Defined By:\"}),\" A focus on attaining status and achieving preset goals quickly and/or completely. Achievers want elite status, and the ability to show it off\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Engaged by:\"}),\" In-game Achievements\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The most ideal gameplay candidate is the Achiever, as they run the designated gameplay path with direction and motivation. The core of most games is their capability for players to either win or lose. Achievers understand this principle more than any other player type.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While playing games is already fun, Achievers understand that winning a game is even more fun.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This victory is rewarding, however, without others witnessing their success, an Achiever's interest in playing a game can drop off quickly.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#3 Explorers\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"In-game drivers:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Search\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Explore\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Take time\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Discover\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Transmedia-friendly\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Defined By:\"}),\" A focus on exploring and a drive to discover the unknown. Explorers want to go where no one else has gone and know what no one else knows\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Engaged by:\"}),\" Niche Unlocks\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Where Achievers have a results-oriented mindset, Explorers prefer the process. Explorers are curious players that like to comb through every inch of a game in order to discover easter eggs and rare unlocks. Robert Frost's \",/*#__PURE__*/ _jsx(\"em\",{children:'\"The Road Less Travelled\"'}),\" was written with these folks in mind.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"For explorers, there is no such thing as 'failure' but only discovery. Every time they stumble on their journey, they make a mental note to avoid the same mistake in the future. As Explorers leave no stone unturned, they're also documenting their travels through trial-and-error.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#4 Socialisers\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"In-game drivers:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Friends\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Community\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Communication\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Defined By:\"}),\" A focus on socialising and a drive to develop a network of friends and contacts. It doesn\u2019t matter what they do, as long as they do it with friends\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Engaged by:\"}),\" Newsfeeds, Friend Lists, Chat\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"While players such as Achievers and Explorers play games for their own pleasure, Socialisers are closer to Killers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Where Killers look to win by any means, Socialisers simply want to enjoy the company and community a game can cultivate. Games, whether online, on a board, or on a field have always had a social factor to them. Some of the other gamer types can often forget and neglect that, but Socialisers are specifically driven by it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Socialisers enjoy helping other gamers out, they love to offer up their services and build community with those they interact with.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Using the Bartle player-type model as a filter for any future gamification campaigns helps with targeted game making. As touched on earlier, Behaviourism (one of \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Four Lenses of Game Making)\"}),\" is the school of thought that prefers experience, rule-driven designs. It is inspired by behavioural and motivational psychology and considers all games as challenge, anticipation and reward engines.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sound familiar? This is pretty much the gamifier\u2019s bible, and for us to be able to improve upon our measurements and outcomes, we need the Bartle system as a way to characterise motivations. Knowing your user\u2019s gamer psychology creates a constant that all other campaign variables can be measured against.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Resources and References\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"-\",/*#__PURE__*/ _jsx(Link,{href:\"https://medium.com/@mitchjdenton89/heres-a-simplified-guide-to-dr-richard-bartle-s-player-types-to-help-you-with-designing-your-a3a5481d39c7\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"Medium\"})]})}),\" Simplified Guide to Dr Richards Gamer Types\"]})]});export const richText7=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we\u2019ve put together a quick list of our personal picks for the best \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification blogs\"})}),\" to follow in 2021.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"This list is in no particular ranking order, each entry on this list brings different elements and approaches to the varied topics that come under the umbrella of Gamification. We\u2019ve attempted to compile a list of blogs that cover everything from Gamification in Business, through to Health motivators and Marketing practices.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"With that being said, let's get into these gamification website examples.\"]}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Gamify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#GamificationNation\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ 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Gamify\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts between 2-3 articles a week\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://www.gamify.com/gamification-blog\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As much as doing a plug for our own blog isn\u2019t our style, we genuinely love the articles that we\u2019re putting out.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamify is a company that specialises predominately in Gamification Marketing, however, they have endeavoured to be a hub of information for all things gamification, covering a varied range of topics from the \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-psychology-behind-gamified-solutions\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"psychology behind gamification\"})}),\"\u2019 to '\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/productivity-apps-to-help-you-get-organised\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"productivity apps\"})}),\"', \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/8-technology-trends-set-to-transform-e-learning\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"technology trends in eLearning\"})}),\"\u2019 and everything in-between.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Their topic range is varied and their article-length digestible. Plus the blog just looks nice, which is refreshing compared to some of the other industry blogs out there.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Learn about all things game design, game mechanics, and game-based marketing.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#2 Gamification Nation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts between 2-3 articles a week\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamificationnation.com/blog/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://www.gamificationnation.com/blog/\"})})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Much Like Gamify, Gamification Nation contributes to blog posts that cover a range of topics that fall under the umbrella of gamification, with examples like \u2019\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamificationnation.com/how-to-gamify-your-productivity-for-optimum-performance/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"how to gamify your productivity\"})})}),\"\u2019 and \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamificationnation.com/gamification-for-diversity-and-inclusion/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification for diversity and inclusion\"})})}),\"\u2019.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Being a company that provides gamification design for businesses, Gamification Nation has struck a healthy balance between posting content relevant to their field while also posting general interest articles.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#3 Growth Engineering\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts about 2 articles a month\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.growthengineering.co.uk/blog/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://www.growthengineering.co.uk/blog/\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Growth Engineering, having a software platform that helps businesses improve performance, motivation and learning with both employees and partners, in-turn also has a blog that is strongly geared towards Business Gamification, mostly targeting how to apply gamification to increase performance practices.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Examples include \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.growthengineering.co.uk/three-challenges-facing-behaviour-change/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Three challenges facing behaviour change\"})})}),\"\u2019 and \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.growthengineering.co.uk/how-to-motivate-your-learners-with-rewards/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"How to Motivate your learners with rewards\"})})}),\"\u2019.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#4 Yu-Kai Chou\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts about 1 article a week\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://yukaichou.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://yukaichou.com/\"})})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Yu-Kai Chou is a leading authority in gamification and the creator of the \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://octalysisgroup.com/solutions/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Octalysis Framework\"})}),\"\u2019, a diagram that helps breakdown the human-focused motivators that prompt individuals into performing a task.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Yu-Kai\u2019s content varies from breaking down his own studies and material, such as \u2018Octalysis \u2013 the complete Gamification framework\u2019 and then providing case study examples like in, \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://yukaichou.com/education-gamification/top-8-education-gamification-examples-for-learning-sprints/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"8 Education Gamification Examples for Learning Sprints\"})})}),\"\u2019.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the strongest aspects of Yu-Kai\u2019s content is his ability to run subject matter such as marketing strategies through the filter of his framework, showing off any strong points, blindspots and bottom lines that need to be addressed.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#5 Ojoo\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts about 1 article a 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Their broad approach to gamification makes their content equally as open, covering topics like \u20187 key gamification elements to one-up your business goals\u2019 and \u20185 gamification theories to level up your business success\u2019.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, be mindful that their topics tend to be rooted in touchscreens and interactive video applications which can feel limiting after a while.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#6 Gamelearn\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts about 1 article a week\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page:\\xa0\"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.game-learn.com/blog-de-gamelearn-sobre-liderazgo-gestion-del-tiempo-y-negociacion/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://www.game-learn.com/blog-de-gamelearn-sobre-liderazgo-gestion-del-tiempo-y-negociacion/\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"An eLearning platform that creates interactive games to help assist in data comprehension and retention for corporate training modules. Gamelearn\u2019s contribution to gamification articles is deeply rooted in business training and onboarding practices.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With examples like \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.game-learn.com/how-to-prepare-the-perfect-launch-for-video-game-training-in-your-company/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"How to successfully launch a video game training program in your company\"})})}),\"\u2019 and \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.game-learn.com/top-6-training-and-development-apps-at-least-one-will-surprise-you/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"The 6 best training and development apps (at least one will surprise you)\"})})}),\"\u2019, you\u2019ll begin to see a bit of a pattern. With a thorough software program, Gamelearn has a lot of information to share on the development process and how to stop users from losing interest.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#7 Bi Worldwide\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts about 1 article a month\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.biworldwide.com/research-materials/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://www.biworldwide.com/research-materials/\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the biggest names under the gamification banner, Bi Worldwide motivates millions of people to take action every day. Bi Worldwide's business gamification platform, leans the company\u2019s content towards employee engagement and incentivisation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Example titles include \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.biworldwide.com/research-materials/blog/gamification-in-hr-and-company-culture/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"How Gamification in HR Improves Company Culture\"})}),\"\u2019 and \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.biworldwide.com/sales-team-motivation/learning-training/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"How to Improve Employee Learning with Gamification in Training\"})}),\"\u2019.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#8 Venture Beat\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Reposts 8-10 articles a day\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://venturebeat.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://venturebeat.com/\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"VentureBeat is a source hub for news and events around the latest tech and gaming trends. Not being a website specifically geared towards gamification, VentureBeat still manages to post a lot of content that covers different areas of the topic.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With examples like \u20184 keys to making a brand game\u2019 and \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://venturebeat.com/2017/09/14/kahoot-launches-mobile-app-to-make-homework-fun/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Kahoot launches mobile app to make homework fun\"})}),\"\u2019, VentureBeat manages to remain impartial with whatever topics it covers, as it predominantly reposts articles from around the web that are relevant to their audience.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#9 eLearningfeeds\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts 2 articles a week\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://elearningfeeds.com/e-learning-concepts/gamification/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://elearningfeeds.com/e-learning-concepts/gamification/\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"eLearning is quite a popular buzzword within the world of Education, yet there seems to be quite a divide between knowledge and enthusiasm towards employing eLearning practices.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"eLearning feeds is a website dedicated to scouring the internet for helpful ideas, trends and software that are all of use to eLearning and bottlenecking them through their page. A one-stop-shop for all your resource needs.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Being a haven for all things eLearning, the website endeavours to cast a wide net in order to keep readers engaged, with article examples such as \u2018Most Important Corporate Training Trends Using Augmented Reality In 2019\u2019 and \u2018\",/*#__PURE__*/ _jsx(Link,{href:\"https://elearningfeeds.com/what-can-a-city-do-to-boost-gamification/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"What can a city do to boost gamification?\"})})}),\"\u2019.\"]}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"#10 Centrical\"}),/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Posts around 3 articles a month\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Blog Page: \"})}),/*#__PURE__*/ _jsx(Link,{href:\"https://centrical.com/blog/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"https://centrical.com/blog/\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another example of a business gamification software company that endeavours to cultivate motivation and performance out of employees. This is reflected once again in a blog page that is filled with examples of business gamification content that drives an increase in results from email addresses to sales.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With examples such as \u2019\",/*#__PURE__*/ _jsx(Link,{href:\"https://centrical.com/improve-team-performance/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"How to Improve Team Performance\"})})}),\"\u2019 and '\",/*#__PURE__*/ _jsx(Link,{href:\"https://centrical.com/9-awesome-tips-motivate-sales-teams/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"9 Awesome Tips for How to Motivate Sales Teams\"})})}),\"\u2019.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 71, 91)\"},children:\"Centrical's\"}),\" content is very focused and runs parallel to its product offering.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So there you have it, 10 of the best gamification blogs to follow in 2019, to keep you informed and updated of all things trends, case study and software in the world of gamification.\"})]});export const richText8=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamification which is deeply entrenched in all three of these ideals is a concept that is fuelled by psychological principles.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Influencing user behaviour. It\u2019s a phrase that will always make brands, employers and education boards sit up and pay attention. Getting users to make the decisions you want them to make is the main purpose of a gamified pathway. Gamification is often referred to as the application of motivational sciences to menial tasks in order to promote positive growth in initiative numbers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this article, we\u2019ll focus on the psychology behind gamification and how it can change a user\u2019s mindset through the collective studies of both Gamification experts and Behavioural Psychologists. There will be some point overlap, which means they\u2019re all focused on the elements that truly make gamification a psychologically well-rounded motivational tool.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Three Elements of Motivation\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Brian Burke, with his employment at the global research and advisory firm, \",/*#__PURE__*/ _jsx(\"em\",{children:\"Gartner, Inc. \"}),\"Had accumulated a wealth of data around the concept of Gamification, so much so that he penned a book that gives an easy to read comprehension of the ins and outs of gamification.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Within his book \",/*#__PURE__*/ _jsx(\"em\",{children:\"Gamify: How gamification motivates people to do extraordinary things, \"}),\"Burke addresses Gamification\u2019s success being rooted in three motivational elements. These motivators avoid extrinsic values such as monetary rewards but rather tap into intrinsic values, such as social and self-esteem building rewards.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Autonomy\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"People can choose whether they want to opt-in or not and then make their own choices as they proceed through the game.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Mastery\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As players master the game, they receive constant positive feedback, motivating them to try even harder. This moves the player past a traditional evidence-based rewards program and into the realm of the emotional checkmate.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Purpose\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike typical games, gamification has an overriding purpose. \u201CGamification engages players on an emotional level to help them achieve a goal that is meaningful to them.\u201D writes Burke.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Octalysis Framework\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Yu-Kai Chou is a leading authority in the world of Gamification. His most praised work being the development of the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Octalysis\"}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Framework,\"}),\" a human-centric gamification design framework that lays out the eight core drives for human motivation. Octalysis is based on the premise that systems are \u201Cfunction-focused\u201D, designed to complete a task as quickly as possible, similar to a factory process assuming workers will complete their tasks in a timely manner because they are required to do so.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, \u201Chuman-focused\u201D design acknowledges that people, unlike machines in a system have feelings, insecurities, and reasons why they want or do not want to do certain things, and therefore, optimises for their feelings, motivations, and engagement.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Epic meaning and calling\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This Core Drive is in play when a person believes he or she is doing something greater than oneself or was \u201Cchosen\u201D to take action. The implementation of this drive can vastly differ and is not limited to altruistic behaviour. Some of the world's worst events and actions have happened with the belief of participating in something greater than oneself.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Development and accomplishment\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Development and accomplishment is our internal drive for making progress, developing skills, achieving mastery, and eventually overcoming challenges. The perception of the challenge is important. For example, a badge or trophy without a challenge is not meaningful to a person. This is the drive that most Points, Badges, and Leaderboards focus on.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Empowerment of creativity and feedback\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This drive is expressed when users are engaged in a creative process where they repeatedly figure new things out and try different combinations. People not only need ways to express their creativity, but also need to see the results of their creativity, receive feedback, and adjust in turn.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Ownership and possession\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This drive refers to users feeling like they own or control something. When a person feels possession over something, they innately want to increase and improve what they own.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Social influence and relatedness\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This drive incorporates all the social elements that motivate people, including mentorship, social acceptance, companionship, and even competition and envy. Think about how we naturally draw closer to people, places, or events that we can relate to.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Scarcity and impatience\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Scarcity and impatience is the core drive of wanting something simply because it is extremely rare, exclusive, or immediately unattainable. The fact that people can\u2019t get something right now motivates them to return to check the availability of the product.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Unpredictability and curiosity\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unpredictability is the core drive of constantly being engaged because you don't know what is going to happen next. When something does not fall into your regular pattern recognition cycles, your brain kicks into high gear and pays attention to the unexpected.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Loss and avoidance\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Loss and avoidance is the core drive that motivates us to avoid something negative from happening. On a small scale, it could be to avoid losing previous work or changing one's behaviour. On a larger scale, it could be to avoid admitting that everything you did up to this point was useless because you are now quitting.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the end, user behaviour is changed through; positive experiences. We all have feelings, ambitions, insecurities, and reasons for whether or not we want to do certain things. Gamification being structured around Human-Focused Design optimises for these feelings, motivations, and engagements in order to motivate a user to complete a task, whether that be in the context of gamified business, eLearning, gamified marketing, or even gamified health.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In short, psychological principles are the foundation in which any successful gamified initiative is built upon.\"})]});export const richText9=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Black Mirror: Bandersnatch\"}),\", looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix\u2019s stronghold problem.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Creating an interactive film experience is the beginning of many other potential storytelling formats.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before you read on any further, I would like to announce that there will be no spoilers regarding story details in this article.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"For all of you that do not know what I\u2019m referring to when I say \",/*#__PURE__*/ _jsx(\"em\",{children:\"Bandersnatch\"}),\", let me give you a quick rundown. Netflix has released on their streaming service, their first-ever interactive movie for adults, under the banner of the cult classic series \",/*#__PURE__*/ _jsx(\"em\",{children:\"Black Mirror\"}),\". However, this project is so ambitious that it could not be confined to the standard \",/*#__PURE__*/ _jsx(\"em\",{children:\"Black Mirror\"}),\" episode model and instead opted for a feature-length runtime.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Set in 1984, Bandersnatch is the story of a young video game coder named Stefan, who sets out to build a multiple-choice computer game, based around a science-fiction book that also follows the multiple-choice formula, all the while you the viewer have multiple real-time options to choose from on how the story plays out (getting rather meta at this point).\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the story unfolds, we learn that the original author of the Bandersnatch book descended into madness while writing it, leading him to eventually kill his own wife. These events serve as a bit of a warning for what lay ahead for the protagonist you \u201Ccontrol\u201D.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Netflix\u2019s objectives\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Netflix had already been experimenting with interactive content for some time within the stream of kids programming before approaching Black Mirror creators Charlie Brooker and Annabel Jones back in early 2017 with the opportunity to create the first interactive movie for adults.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With a new form of storytelling such as this, you need to crawl before you can walk. Giving young viewers the ability to choose their own path through a simplified story, was the best way for Netflix to forecast any potential roadblocks that may lay ahead for a more ambitious concept such as Bandersnatch.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CThere is so much more that we can do than just linear television,\u201D\"}),/*#__PURE__*/ _jsx(\"strong\",{children:\" -Netflix director of product innovation Carla Engelbrecht\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"After Netflix received a firm decline from the Black Mirror creators on their initial offer, citing the gimmicky nature of interactive storytelling. Netflix received a follow-up meeting with Booker and Jones just a few weeks later claiming they discussed future episodes and just so happened to come up with a plot that they felt really only worked as an interactive movie.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The biggest challenge that lay ahead for the Black Mirror team was in knowing that younger audiences may be fine with relatively simple choices, but captivating an adult audience would clearly require more complexity, which can be a huge logistical nightmare. This challenge was overcome thanks to Netflix\u2019s engineers building the company\u2019s very own script-writing tool for branched narratives, dubbed \",/*#__PURE__*/ _jsx(\"em\",{children:\"Branch Manager\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The tool allows creatives to build complex narratives that include loops, guiding viewers back to the main story when they strayed too far, giving them a chance of a do-over if you will.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Netflix\u2019s Bandersnatch comes with five possible endings. Viewers who choose the quickest path, and decide against any do-overs, can make it through the film in around 40 minutes. The average viewing time is around 90 minutes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Altogether, there are over a trillion unique permutations of the story. However, this also includes relatively simple iterations that don\u2019t necessarily alter the story itself. For instance, one of the first decisions is helping Stefan to choose which cereal to eat in the morning (something we will expand upon in a moment).\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Power of Choice\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Within the context of Gamification, when an initiative such as \",/*#__PURE__*/ _jsx(\"em\",{children:\"Bandersnatch\"}),\" can provide users with purpose through the power of choice, accomplishment through making the \u201Cstrongest decision\u201D and social influence through later discussion with friends and family over which decisions were made, this often creates an overall positive experience for the user.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Giving individuals the power to steer the narrative is a way for the viewer to have a \u201Clean-in\u201D experience, becoming more invested in the characters and the story at hand. Inside the world of home entertainment, this is a big deal moving forward, as having viewers proactively commit to the experience may have a rough start (shaking some bad habits may prove to be difficult at first) but it will be beneficial in the long run for Netflix\u2019s numbers, both within viewership and rewatchability.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With almost endless pathways to multiple destinations, Netflix users who enjoyed the gamified experience may find that they opt for repeat viewings, just so they can get the \u201Cfull experience\u201D and know all the alternative options that they missed the first time around. This will result in streaming numbers multiplying over time as people will be gaining new experiences with each view.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:'UPDATE: The team at Wisecrack have put together an interesting video essay around the concept of \"Ludonarrativity\" in Bandersnatch since this articles original release. check it out below.'})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Data and Content Marketing\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Analysts have speculated for some time now that Netflix will eventually \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/tonysilber/2018/12/22/analyst-predicts-amazon-netflix-likely-to-introduce-advertising-model-in-2019/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"integrate forms of advertising into its content\"})})}),\", but the idea has always seemed risky. For a streaming service that has offered subscribers ad-free programming for its entire run, to attempt to weave in advertisements this late in the game seems like a dangerous call.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"With TV watchers all suffering from ad fatigue, streaming services like Netflix have become a safe haven for hassle-free viewing. Deep product integration seems to be the only realistic option for Netflix moving forward. In the case of Bandersnatch, to have a gamified experience changes product integration from simply being covert marketing to defined data collection.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember when I said we\u2019d talk more about the first decision you make in the film? The scenario plays out with Stefan\u2019s aloof father presenting him with real-life cereal options for breakfast, being both Frosted Flakes and Sugar Puffs.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While this may have seemed like a way in which to ease viewers into the decision-making process, the backend data recorded from people\u2019s decision pathways can then be on-sold to brands and marketing agencies to help them with future marketing decisions and forecasting, not to mention the programmatic product placement that takes place simultaneously.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the future, a subtle recurrence of brands that users have been proven to previously show favour with could make Netflix product integrations during interactive content feel less intrusive and more curated.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Netflix has always been a data company first and foremost. Long before they started producing their own content, Netflix was accumulating analytical data in order to roll out their \u201Crecommendations\u201D algorithm,\",/*#__PURE__*/ _jsx(Link,{href:\"https://neilpatel.com/blog/how-netflix-uses-analytics/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"original content\"})]})}),\" and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=axCBA3VD5dQ&feature=youtu.be\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"personalised feature art\"})})}),\" for users.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Future of Television\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"According to Netflix, gamified television looks to be a potential gateway to a higher level of audience engagement, with great potential to be a highly lucrative medium.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Mapping and planning out a project of this size is no easy feat, yet it can yield strong results. That being said, from here on out don\u2019t expect every second Netflix original to be a gamified experience.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The many variables that need to be considered when creating an interactive project help to maintain that only a certain level of work will be fit for the format, not to mention it also seems that the Black Mirror team have set the bar impossibly high for whoever is brave enough to take on the next project.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Netflix has hinted at plans to dabble in other genres for adult interactive programs in the future such as comedies, romance and horror movies, ultimately, aiming to shake up these genres and advance storytelling in the future.\"})]});export const richText10=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the value of all the elements that make up an effective gamification initiative is what produces errors and poor results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this post, we are going to show you \",/*#__PURE__*/ _jsx(\"strong\",{children:\"7\"}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"more of the most common mistakes \"}),\"made during the process of creating a gamified experience, so you can be aware of and avoid them at all costs.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Too many rewards\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards are viewed as a positive motivator that helps identify accomplishment, this is a good thing, yet, too much of a good thing can become bad. If users are being rewarded for every little action the clarity and weight of the rewards system become null and void, resulting in users losing interest.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is geared towards encouraging users to carry out specific actions and specific rewards are an indicator of growth and progression \u2013 if users are being rewarded for everything, the gamification pathways and direction becomes muddied, the objectives and intention for the user are unclear.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The best way to avoid this issue is by keeping both the objectives and rewards simple. Choose two or three actions that you want your users to carry out. By rewarding users for carrying out these specific behaviours you can motivate them to do exactly what you want.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Overlooking social integration\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether you\u2019re conducting an engaging initiative for gamified learning, stirring up some friendly competition in the office or marketing a product to consumers, if you\u2019re not offering a social component to your initiative then you are greatly reducing potential numbers of both participation and engagement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Effective gamification solutions do not confine themself to one point of contact. In fact, it flourishes under the possibilities of social sharing, chatrooms, social media groups and so on. As social creatures, if we do not have the ability to display our achievements, communicate or be a part of a community, the motivation may be lacking in our actions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s for this reason that social components being integrated into an initiative are an important enhancer to the overall results of the initiative.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Unclear user objectives\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unfortunately, far too many companies rush into the creation of a gamified initiative, only to completely bypass the planning and goals stage. Most former clients, manage to define what it is they hope to get out of a campaign and even how they intend to get there, but a large number of those clients need to be walked through what the user\u2019s objectives are and how to clearly communicate them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Defining both the criteria and the expectations is a must, in order to give users a seamless experience. A lot of people that have never tried gamification before, try to jump into it using complex techniques and features. This can easily confuse, and overwhelm users, which results in poor final numbers and clients feeling that gamification is ineffective. Do not fall into this trap, this may seem like a small detail but it carries great weight with it.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Hoping Gamification will solve a brand\u2019s problems\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This great expectation for gamification to eradicate a company of its preexisting problems, combined with a lack of knowledge as to how to best utilise gamification, almost always leads to disappointment.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification authority, \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Andrzej Marczewski\"}),\", has some thoughts on the matter, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CThe biggest mistake is thinking that gamification alone will solve long-term issues within a service. If the root issue is not understood then gamification will often only add a novelty boost in activity.\u201D\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Andrzej then follows up with a solution, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201Cyou need to educate people about why they need to use a specific service first, then start to apply things that make that use feel rewarding and if possible, fun. But they have to understand the real value to them and the company first!\u201D\"})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Misuse of game mechanics\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points and Badges need to be informative to the user, full stop. There are motivational undertones present when users are able to visually track their progress, but don\u2019t fall into the trap of trying to stretch game mechanics beyond their sole purpose.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A common Gamification mistake is over-simplifying the strategy to focus simply on points, badges and leaderboards, as there is a lot more to applying gamification than this.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For a gamification effort to be effective from a learning and motivational perspective, achievements must be earned and not given. Use achievements that reward the learner for a certain level of performance, not just for participation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You\u2019re not going to get people to do something they don\u2019t want to do simply by giving them points and badges throughout their experience. You have to think of Gamification as a way of amplifying an existing signal. When you are creating your Gamification strategy, think about the challenge you are trying to overcome. Points and badges should be looked at as a way to recognise an achievement, not the reason for your users to do something.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. No clear campaign goals\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Without a clear plan in place, you will not be able to manage the game mechanics, keep the game alive, or make improvements to continuously update it. Gamification has had a long road to recovery, from the initial days of hype wherein over 80% of gamified initiatives fell flat. The reason for such high failure rates was and still is due to poor design, which is an outcome of having no clear campaign goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Campaign goals are the cornerstone on which the rest of the campaign is built upon. If you do not have defined goals in place, all other campaign efforts are in vain.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In order to have an effective gamification design, you must start with defining and having a clear understanding of what motivates your users and what your main goal is. Some examples could be to achieve higher engagement levels, change user behaviour, stimulate creativity or increase user loyalty just to name a few.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. No user motivators\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is not a passive form of marketing, it requires users to be engaged and motivated in order to participate and carry out the desired action. This is a higher risk form of marketing compared to most traditional means, yet it reaps a higher reward in both the immediate and long-term.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The hurdle of taking users from passive viewing to an interactive state is the first challenge your campaign needs to overcome, simply to initiate customer engagement. From there you need to be able to sustain user motivation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A simple way to approach this challenge is by looking at the campaign from a users perspective and ask yourself, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CWhat do I get out of this?\u201D\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The strength of your answer usually lies in there being multiple answers to the question, rather than just one.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you can hit multiple pillars of Psychologist Martin Seligman\u2019s\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/the-ultimate-cheat-sheet-on-changing-buyer-behaviour\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"PERMA model\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\" (Positive Emotion, Engagement, Relationships, Meaning, Accomplishments), chances are you will hook your users.\"})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These gamification mistakes can really hurt a campaign, so avoid these pitfalls and create a winning gamification strategy that suits both your brand and the user.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"For further reading to help you understand and plan out a gamification campaign, check out\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/game-mechanics-game-dynamics-gamification-101\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"What are Game Mechanics?\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-letter-spacing\":\"0.1px\",\"--framer-text-color\":\"rgb(89, 96, 104)\"},children:\",\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/10-things-to-consider-before-a-gamification-campaign\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"10 things to consider before you commission a game\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-letter-spacing\":\"0.1px\",\"--framer-text-color\":\"rgb(89, 96, 104)\"},children:\"\\xa0&\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/8-pillars-of-successful-gamified-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"8 Pillars Of Successful Marketing Campaigns\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-letter-spacing\":\"0.1px\",\"--framer-text-color\":\"rgb(89, 96, 104)\"},children:\".\"})]})]});export const richText11=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your marketing efforts. Is it any wonder that most business fall into a stream of mediocrity and forgetful marketing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If your brand is to have any chance at holding the interest of potential customers, you\u2019re going to have to create unique and engagement-worthy content. One way brands are driving engagement and cutting through the noise is with gamification marketing. This option helps you promote your brand while creating a fun experience for customers.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What Is Gamification Marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification Marketing is when a brand uses game elements within a more traditional marketing context. For example, a popular game template could be used to promote a new product or service while offering attainable rewards that have proven to be used, valued and shared more so in comparison to generic handouts other traditional means of advertising often tag onto the end of their campaigns.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"McDonald\u2019s now annual Monopoly campaign is a great case of gamification being applied to a marketing effort. What was meant to be a one-off campaign was so successful that it is now an ongoing campaign every year.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification taps into competitive human nature. Winning makes people feel good, and they\u2019re more likely to engage with a brand if they have a chance of winning something.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Online, brands tend to use games in the form of quizzes, contests, and challenges to get audiences involved. We all know that the use of mobile devices isn\u2019t just becoming a common practice among people of all ages but a rather strongly incorporated tool in all facets of our day-to-day lives and that gaming statistics have only increased alongside mobile usage.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With over 87% of Australian\u2019s playing video games approximately three times a week (average age of an Australian gamer being 35 with 52% being male and 48% female). With the help of gamification marketing, companies can reach this market and grow their sales and revenue by meeting their customer\u2019s where their interest and attention is already being invested.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The team at\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Convince and Convert\"}),\"\\xa0report\\xa0that at least 70% of the top 2,000 largest companies in the world have deployed at least one gamified application in the last year.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Lets take a look at \",/*#__PURE__*/ _jsx(Link,{href:\"https://mashable.com/2011/07/18/gamification-marketing/#Hk1OkJV2Zqq8\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"how to gamify your marketing\"})}),\".\"]}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Set Goals Beforehand\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are multiple ways your brand can take advantage of gamification marketing, but you don\u2019t want to move forward without a strategy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Is your Gamified Marketing Campaign designed for the purpose of educating clients on a new product or service? Creating hype around the brand? Selling more units of a product or simply creating awareness? Having one clear priority helps give the campaign direction.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You would be surprised how often Brands feel the need to launch a marketing campaign, yet never take the time to identify what it is they hope to achieve. Simply making noise in the hopes of staying front of mind with your customer base is not a long term conscious goal.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the main goal of your marketing strategy may be to sell more products, it usually isn\u2019t that simple. You can\u2019t have one marketing strategy designed to attract customers, help them find the right product and purchase any item that fits their needs. Instead, you need to create marketing campaigns that have one main purpose.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an understanding of what you\u2019re trying to convey and achieve within a game can really help shape the decisions made for both content and elements within the game. These developments can ensure the success is accurately measured against your objectives.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamify\u2019s Ebook gives our take on the\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://info.gamify.com/advergaming-strategies-guide?hsCtaTracking=0db932d4-b4d5-447d-9a32-8903b137c72c%7C955c173b-dd98-4220-bbf3-b85ed508fff8\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"8 core drives behind gamification\"})}),\", first seen within the\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://octalysisgroup.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Octalysis framework\"})}),\"\\xa0which was created by\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://yukaichou.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Yu-Kai Chou\"})}),\".\\xa0Reading the Ebook can help you to better understand the human-focused design behind gamification.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you can incentivise your audience to engage with a game campaign, in order to in return help you achieve your marketing goals, you have tapped into the motivational science behind gamification. An example of this would be in appealing to the competitive nature in people, offering leaderboards and incentives to share their score on social sites, in-turn encouraging replays, data collection and expanded engagement numbers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you start with a goal in mind, you can work backward and create games, quizzes, and contests that work toward that goal instead of creating a game and hope it benefits your organisation.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Campaign duration and long-term sales efforts\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to campaign timing, not only when to launch a campaign is important but also how long the duration of the campaign will be.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamify\u2019s recommended timeframe for most campaigns sits around the 6 week mark, this allows enough time to promote a following but not enough time for the campaign to grow stale.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You want your users to feel a sense of urgency when participating in the campaign, if they feel that they have all the time in the world to engage with the competition, they may put off and lose their opportunity all together.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You might be tempted to throw out a social media contest in the name of engagement, but you need to make sure this process helps your sales goals as well. For example, your\\xa0social media contest\\xa0could be used to grow your email list and collect\\xa0customer data.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Your email or website gamification contest should move customers closer to buying your products.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While engagement is an essential part of the marketing process, the long-game should lead to increased sales and revenue for your brand.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Keep It Simple\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Since the primary purpose of gamification is to achieve desired outcomes through a designated pathway, game mechanics should be simple and straightforward. You don\u2019t want to complicate matters with point systems that are hard to comprehend or leaderboards\\xa0that involve a complex set of rules and criteria.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Look for easy ways to add gamification to your content and slowly roll out small prizes. Customers run mental risk/reward comparisons when faced with challenges. If your contest or game requires too much thought to figure out or work to submit an entry, then most people will move on, leaving your contest untouched and engagement levels low.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keep it as basic as possible so that users know how to earn the rewards and why they\u2019re important. Gamification doesn\u2019t need to be complicated in order for it to work, in fact, gamification experts have advocated for the\\xa0simplicity of gamification.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is particularly important for retailers just starting out with gamification marketing. You will be learning the ropes along with your customers. The harder you make it for them, the harder you make it for you.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is designed to increase engagement and desired results, if your game mechanics are getting in the way and hindering the outcome you may need to look at how you can simplify the process.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Promotion across relevant mediums/Create relevant content\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification marketing isn\u2019t a one-size-fits-all process. What works to drive engagement on social media channels might stall on your website or in-store efforts. As you launch your gamification campaign, you should be mindful of where your target audience will be and what kind of content they will respond to.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Facebook, having a Search Engine like structure is still the leading Social Media titan. Most businesses, having both a Facebook account and page, makes for the platform being a great space to reach out to followers and inform them of a live campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Due to Facebook\u2019s ownership, the same goes for Instagram. Businesses are tapping in to reaching customers through their love of visual-based bite-sized content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Twitter, while still having its own market is unfortunately the least of these platforms. Still having the ability to format its promotional posts to look like either Facebook or Instagram posts, it simply just does not have the same numbers as the previous two.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"That being said, the target market can change up which social platforms you wish to utilise, for example, Gamify has had previous campaigns based in Japan where Twitter was by far the superior form of promotional reach.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating a game is all good and fine, but if you haven\u2019t considered the most suitable media channel/s to use for promoting and playing your game campaign in order to attract and capture your audience, you could be shortchanging yourself. This may seem like a minor detail but an oversight in this area means you could be missing out on tapping into the most effective channel to gather data from.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Examples of differing media channels\\xa0include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Websites\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Social media\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Email\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Mobile\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Note: The channel/s you choose will be different depending on your business, target audience and goals.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Offer In-Store Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Not all of your marketing efforts should target customers before they reach your brick-and-mortar location. Location-based marketing promotes your brand to customers while they are in your building and actively engaging with your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to building atmosphere, some stores just want to have people present (think about how much more enticing a place looks when people are inside as opposed to an empty store). That is why certain chains and independent cafes/restaurants have adopted in-store competition as a means of keeping butts in seats.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is a fun way to get customers to engage with your business, pass the time, and form deeper brand loyalty. It comes with the added bonus of allowing you to collect valuable\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://blogs.spectrio.com/customer-data-are-you-doing-it-right\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"customer data\"})})}),\"\\xa0that helps you learn about and connect with shoppers and clients.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"With prizes like discounted future visits or freebies. These games can be played on customer phones or in-store mounted tablets/kiosks positioned in line. Having in-store leaderboards seems to only further stimulate the competition amongst customers. These games are an immediate way to incorporate a social element to a customer\u2019s visit to a store location, and improve that all-important first impression of the property.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenge your customers with games when they\u2019re at your business using\\xa0interactive touchscreens, digital signage, and free\\xa0customer Wi-Fi. In-store Leaderboards are another example of encouraging your customer base to get involved.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In-store gamification is also a more effective way to distribute coupons to customers that they\u2019re more likely to redeem (ever noticed how many handouts go into the nearest bin?).\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Enjoyability is now a vital KPI for most businesses. It\u2019s what sets apart the ordinary from the unforgettable. With this new focus on enjoyability, gamification is helping companies to uncover new sets of data that most industries haven\u2019t thought to analyse yet, they\u2019re finding new approaches to differentiate their properties in a crowded field, and they\u2019re discovering new ways to surprise and delight guests.\"})]});export const richText12=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Unfortunately, gamification isn\u2019t as simple as throwing some game mechanics at a task and hoping for the best. It is becoming abundantly clear that there are some glaring gamification mistakes that even the biggest companies are making right now.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"The 7 Gamification mistakes in this article include:\"})}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Prioritising Rewards over Results\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Complicated Game Mechanics\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Inspiring too much Competition\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Lacking Aesthetic Appeal\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Allocating the Wrong Rewards for the Task\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Applying Short-Term Strategies to Long-Term Problems\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Having no defined Strategy in Place\"})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/event-gamification-4-things-to-look-out-for\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Effective gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\",\"--framer-text-color\":\"rgb(89, 96, 104)\"},children:\"\\xa0requires careful research and clear learning objectives. Engagement and entertainment are just part of the equation.\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:/*#__PURE__*/ _jsx(\"br\",{})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this post, we are going to show you the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"7\"}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"most common mistakes \"}),\"made during the process of creating a gamified experience, so you can be aware of and avoid them at all costs.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Prioritising Rewards over Results\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Quite often, here at Gamify, we\u2019ll find a lot of clients get caught up in the excitement of planning a gamification campaign that they often get lost in the details and forget the overarching purpose of the entire initiative.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards are not the centrepiece of your gamification strategy. They are merely there as one of many motivators to help your users achieve the desired outcome. One of the most common gamification mistakes is placing rewards above results.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Badges, points and rewards are simple \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/game-mechanics-game-dynamics-gamification-101\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"game mechanics\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"that are used to motivate and improve user morale along the journey. For this reason, you need to start with clear campaign objectives and then determine how game mechanics fit into the picture, not the other way around.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you advertise a very attractive reward, people will do whatever it takes to win (even cheat), so instead of the \u201Cachievement\u201D being the most important factor, the prize itself becomes the main focus.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Complicated Game Mechanics\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Since the primary purpose of gamification is to achieve desired outcomes through a designated pathway, game mechanics should be simple and straightforward. You don\u2019t want to complicate matters with point systems that are hard to comprehend or leaderboards that involve a complex set of rules and criteria.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keep it as basic as possible so that users know how to earn the rewards and why they\u2019re important. Gamification doesn\u2019t need to be complicated in order for it to work, in fact, gamification experts have advocated for the simplicity of gamification.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is designed to increase engagement and desired results if your game mechanics are getting in the way and hindering the outcome you may need to look at how you can simplify the process.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Inspiring too much Competition\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Like most things in this world, balance is the key and in the example of your gamification initiative, if it inspires too much or not enough competition, you simply will not get the desired results you hoped for.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There\u2019s only so much competition that a user can take before they get discouraged or disengage from your campaign. Friendly competition can fuel users to perform at their best, but you can\u2019t push the limits too far by making them feel uncomfortable or alienated.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This occurs mostly when a game design has no real cap on what is achievable. For example, if there is no certain amount of right answers or no time-limit in place. Certain users can far excel beyond the other competitors. While this may sound like a positive, all those users that are left in the wake of their superior competition may lose interest and disengage.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Of course, competition can add excitement, but it can also divert people\u2019s attention from the main point. If suddenly everyone is preoccupied with reaching the top of the leaderboard they might not pay attention or care at all about engaging with the content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Competition is often strongly tied to the rewards allocated. As mentioned earlier, sometimes the rewards can be too grand, resulting in competition that is blinded by the messaging and fixated on the prize, this can be treated through smaller rewards and more of them.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Lacking Aesthetic Appeal\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It seems strange that I even have to talk about this but a surprising amount of people create gamified initiatives that are hard just to look at. Their game mechanics and objectives are all well planned and laid out, yet unfortunately, sometimes it comes at the cost of the game not being visually appealing, when it should not and does not have to be the case.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Your gamified experience needs to grab the users\u2019 attention and reflect the subject matter, not to mention your brand image.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Templates, Themes, Sounds, Sprite sheets, Icons and other designs elements, all need to be laboured over and not just be an afterthought. This might sound overwhelming but the details really do carry a lot of weight in whether or not a campaign is successful. Fortunately, Gamify offers you options in both onboarding users in our software or having our team create an entire gamification campaign on your behalf.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember, every image, character, and multimedia element should convey the core theme.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Allocating the Wrong Rewards for the Task\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Wow, it seems like rewards are a root issue for a lot of gamification pitfalls. In this case, choosing the wrong reward is on par with putting rewards above results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019ve given the users a challenge that requires them to really rollup their sleeves, only to meet them with an underwhelming reward, be prepared for a mass exodus. Likewise, if you give the users an easily accomplished task and offer a reward that far exceeds the task\u2019s value, you will have the results mentioned earlier regarding negative competitive outcomes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For gamification to work, your reward process needs to be effective, as this is what keeps your users engaged and motivated. It may be worth asking your customers what kinds of rewards they would like to have; their answers may surprise you.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Applying Short-Term Strategies to Long-Term Problems\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often we\u2019ll find that clients will approach us with a problem they want to solve through a gamification campaign, however, what they want out of the campaign often doesn\u2019t align as an effective solution to their original problem.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the biggest mistakes in applying gamification to address long-term behaviour change is that people often use short-term gamification solutions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Re-shape your approach to gamification, think of it as a program rather than a stand-alone project. Implementing long-term gamification can be achieved through strategy and thorough planning, variable-interval rewards, and adding new elements over time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Plan, think out an in-depth strategic design and ensure your rewards are carefully considered and well-integrated.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Having no defined Strategy in Place\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification works best when it is married to a preexisting strategy or campaign. If there is no predetermined strategy or even worse a preexisting strategy that is showing no real value. You run the risk of having a gamification campaign that has no defined course in which to run, floating aimlessly in the hopes of reaching open-ended goals such as \u201Cincrease sales\u201D.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'A gamification effort needs to be carefully combined with an understanding of the overall goals. You need to map out events, efforts and behaviours to specific rewards, not just to the overall goal of \u201Cselling more\u201D. Enabling internal goals or milestones like, \"the ratio of data entries to next step activity\", will put you on a defined course and will eventually lead to larger goals.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"An organisation needs to clearly have identified steps and activities that lead to success before going off and half-heartedly gamifying a campaign. The organisation needs to set clear goals, milestones and trigger events and then weave the gamification solution into the comprehensive effort.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is not new it has been for some time now, there are many case studies, books, examples, and best practices you can reference to ensure your success. Take time to do your homework so that you can strategise first and then work on the gamification second.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"\\xa0\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These gamification mistakes can really hurt a campaign, so be sure to avoid these pitfalls and create a winning gamification strategy that suits both your brand and the user.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"For further reading to help you understand and plan out a gamification campaign, check out\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/what-are-game-mechanics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What are Game Mechanics?\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\", \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/10-things-to-consider-before-a-gamification-campaign\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10 things to consider before you commission a game\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\" & \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/8-pillars-of-successful-gamified-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8 Pillars Of Successful Marketing Campaigns\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\".\"})]})]});export const richText13=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" being the latest to go under the legal microscope, let's take a look at Hip-Hop\u2019s influence on \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\u2019s\"}),\" revenue.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With\\xa0its status as an all-encompassing culture, hip-hop has found its way into all sorts of industries ranging from fashion, skateboarding, film, sports, and even gaming. To some it may seem like an unlikely union, but doubt not; for hip-hop music and video games have quite the history, whether it\u2019s soundtracks, style, playable characters, or even easter eggs.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Both industries are more similar than you might think. Both hip-hop and video games\\xa0shifted paradigms\\xa0when they first emerged in the \u201970s, and both have grown into the manifest of the mainstream, generating untold millions of dollars and changing the landscape of popular culture as we know it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whenever\\xa0hip-hop and video games manage to intersect, it usually leaves an impact on pop culture in some shape or form.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s no secret that, \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" is a huge success both in popularity and revenue, but what may be news to some is that a lot of \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\u2019s\"}),\" in-game animations, known as \u201CEmotes\u201D, are largely inspired from Hip-Hop culture and not everyone is happy about it. The biggest reason for the recent uproar being that the original creators of these popular dance moves have not been in anyway credited or compensated for the use of their original creations.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This may seem like a slight injustice but when you consider that \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" (a free-to-play game) well and truly holds the record for the highest monthly revenue of any game, on any platform, ever. You\u2019ve got to ask yourself, how much money is passing by the originators of these in-demand \u2018Emotes\u2019 and going right into the pockets of Epic Games?\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"One of the most publicised cases to date comes in the form of Brooklyn rapper \",/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),\" and his plans to sue \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" creator \",/*#__PURE__*/ _jsx(\"em\",{children:\"Epic Games\"}),\" for allegedly copying and profiting off of a dance he created in 2014, the \u2018Milly Rock.\u2019 Which first debuted in the video for his song of the same title.\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Since \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\" has received a lot of backlash for debuting an emote in July of 2018 called \u2018Swipe It\u2019 (clearly inspired by the \u2018Milly Rock\u2019), the emote has since been removed from the game, leaving only Players who have previously unlocked it with the ability to still use it.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),\" isn\u2019t the only artist claiming that the game turned their original dance into emotes for purchase in \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" without permission or pay. Rapper \",/*#__PURE__*/ _jsx(\"em\",{children:\"BlocBoy JB\"}),\" criticised the use of his \u2018Shoot\u2019 dance in \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" and actor \",/*#__PURE__*/ _jsx(\"em\",{children:\"Donald Faison\"}),\" claimed that \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" lifted a dance he performed for the TV show \u201CScrubs\u201D as the game\u2019s default dance.\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"The ongoing feedback from the Hip-Hop community is for Epic Games to at the very least play the original songs associated with the dance moves as a way of earning royalties and garnering the traffic they deserve, as creatives inside the Hip-Hop community never monetised their creative expression, and have now seen one of the world\u2019s largest platforms largely profit from them.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),\" is currently the world\u2019s most popular game and has a massive audience that most artists can only dream of.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{children:[/*#__PURE__*/ _jsxs(\"em\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"\u201CNot only is Fortnite the new hangout spot, replacing the mall, Starbucks or just loitering in the city, it\u2019s become the coveted \u2018third place\u2019 for millions of people around the world,\u201D\"}),\" \"]}),\"\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"-Owen Williams, Charged\"})]})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"While the game is free-to-play, the majority of its earnings come from the sale of cosmetic in-game items such as emotes and outfits. The game is currently generating more than $US200 million a month in revenue and those emotes are available to\\xa0more than 200 million registered players\\xa0around the world, with no mention of the artists who inspired them.\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"So, the looming questions seem to be, do Artists such as \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\" actually have a legal case with dance moves like the \u2018Milly Rock\u2019 being monetised without them? Can \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\" be held legally accountable for making money off their dances? Can you copyright a dance move?\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In intellectual property law, it is possible to copyright a \u2018Choreographic work\u2019 or a dance \",/*#__PURE__*/ _jsx(\"span\",{children:\"that\"}),\"\\xa0requires more than two steps together, but not so much for an individual dance move, simple routine or \u2019Social dance steps\u2019. In short, the dance must have a series of movements that are arranged in a unique, original sequence in order to have copyright protection. This is because one simple move is considered to be a building block, in which an entire choreographed dance can be built. For example, a songwriter cannot copyright a musical note but \",/*#__PURE__*/ _jsx(\"em\",{children:\"can \"}),\"copyright a song, which is a unique arrangement of notes.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),\" seems to be moving forward with planning his legal case, despite Intellectual Property lawyers informing him of his lack of grounds. It would seem that this whole situation is more of a greater ethical issue across racial, cultural and economic concerns. \",/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),\" seems to be sending a message that is greater than legal grounds, he wants to expose the unethical treatment from large gaming brands, in the hopes of deterring copycat issues in the future.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The big concern here is that other games will want to emulate \",/*#__PURE__*/ _jsx(\"em\",{children:\"Fortnite\u2019s\"}),\" successful revenue model, opening the floodgates to a \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"range of games\"})}),\" all cashing in on overpriced dance emotes and making this ethical debate even more relevant with time. By fighting what may seem like a losing battle, \",/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),\" is letting the masses know that there are people that are getting burnt in the cosmetic process.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In a time of great connection, when Artists like \",/*#__PURE__*/ _jsx(\"em\",{children:\"Chance the Rapper \"}),\"can weigh-in on the debate and \",/*#__PURE__*/ _jsx(\"em\",{children:\"2 Milly\"}),\" can heavily document his legal process, social change can move at a lot fast rate. Games can see a mass-exodus and revenue can plummet on a whim.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As I stated at the start of this article, gaming and hip-hop have seen a paralleled rise in pop culture along with a mutual respect. Mistakes will happen, sometimes brands will take some liberties, but my hope for the future is that the gaming community will become more conscious of such liberties and will right these wrongs, in the hopes of maintaining a strong and collaborative future.\"})]});export const richText14=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s Christmas! And \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),\"\\xa0is getting into the spirit of the season, by giving the gift of listing off our 10 favourite Christmas-themed video games. Merry Christmas!\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Our Christmas Games list includes:\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#DeadRising\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Dead Rising 4\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#NBA\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"NBA JAM: On fire Edition\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Overwatch\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Overwatch\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Mario\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Super Mario Odyssey - Snow Kingdom\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Hitman\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Hitman - Holiday Hoarders\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Escapists\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"The Escapists - Santa's Sweatshop & Santa's Shakedown\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Batman\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Batman: Arkham Origins\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#COD\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Call of Duty: Snowball Fight\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Animal\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Animal Crossing: Toy Day\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Saints\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Saints Row IV - How the Saints Saved Christmas\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So whether you\u2019re feeling festive or you\u2019re just trying to avoid your annoying cousins during a family gathering, we have the perfect video games to play at this time of year.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are Gamify's top Christmas video games.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://store.steampowered.com/app/543460/Dead_Rising_4/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Dead Rising 4\"})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The Dead Rising series has been known mostly for its large list of imaginative and innovative weapons that can be found or built to fight off hordes of zombies, but nothing warms the heart quite like dressing up as Santa and shooting into a crowd of the undead with an explosive candy cane crossbow, or clubbing a corpse with a baseball bat outfitted with barbed wire and Christmas lights.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Also, the game\u2019s setting of a zombie-filled mall during Christmas time seems to be a very tongue-in-cheek commentary on the consumerism within the holiday period.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.ign.com/articles/2011/10/03/nba-jam-on-fire-edition-review\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. NBA JAM: On Fire Edition\"})})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"NBA JAM is an iconic game series that dates back to 1993. Known for having quirky bonus characters on it\u2019s roster, the \u201COn Fire Edition\u201D has added some Christmas cheer to its line-up with Santa and his elves as playable characters.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to play a game that is universally praised for its fun and easy gameplay but also want to feel that you\u2019re getting into the spirit of the season, then NBA JAM is for you. What better way to show some Christmas spirit, then to play as Santa Claus dunking on LeBron!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://playoverwatch.com/en-us/events/winter-wonderland/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Overwatch\"})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Not every game needs to strongly divert away from the original elements of the game in order to pay respect to the holiday period. Overwatch is a perfect example of this, with \u201CWinter Wonderland\u201D, a seasonal game expansion that offers festive character skins, snowy landscapes and brawls such as \",/*#__PURE__*/ _jsx(\"em\",{children:\"Yeti Hunter\"}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"Mei's Snowball Offensive\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Simple but effective.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.polygon.com/super-mario-odyssey-guide-walkthrough/2017/11/2/16598212/snow-kingdom-power-moon-locations-find-names\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Super Mario Odyssey- Snow Kingdom\"})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Sometimes it\u2019s the little things that go a long way. In \",/*#__PURE__*/ _jsx(\"em\",{children:\"Super Mario Odyssey\"}),\", amongst a range of diverse levels, including sunny beaches and hot deserts. The Snow Kingdom is peppered with Christmas flair.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The sound of sleigh bells in the distance and certain enemies wearing Santa hats makes you almost want to not jump on their dumb heads, almost.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.ioi.dk/hitman-2-holiday-hoarders/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Hitman- Holiday Hoarders \"})})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In the \u201CHoliday Hoarders\u201D DLC expansion pack, you play as Agent 47, you work your way through a decorative Paris on a mission to stop two thieves who plan on stealing presents on Christmas night. In amongst all of the Christmas cheer, you can stroll through in a Santa outfit and take care of business. You can almost think of it as \",/*#__PURE__*/ _jsx(\"em\",{children:\"Home Alone\"}),\", only more deadly.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://theescapists.gamepedia.com/Santa%27s_Shakedown\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. The Escapists- Santa's Sweatshop & Santa's Shakedown\"})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Don't be fooled by the 16-bit aesthetic, the original game of \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Escapists\"}),\" is a pretty intense game about surviving and escaping prison. \",/*#__PURE__*/ _jsx(\"em\",{children:\"Santa's Sweatshop\"}),\" and Santa\u2019s Shakedown are free add-ons in which you play as an elf named Buddy. Much of the gameplay is the same, but with a lot of festive flair.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It turns out that Santa isn\u2019t the loveable character we\u2019ve all known him to be and is in fact causing suffering on his elves under his cruel regime. Wanting to escape Santa\u2019s sweatshop, you will need to be smart & cunning, patiently waiting for opportunities to present themselves.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Merry Christmas.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://store.steampowered.com/app/209000/Batman_Arkham_Origins/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"7. Batman: Arkham Origins\"})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"div\",{children:[\"In Arkham Origins, you get to be Batman as he patrols both Gotham and Arkham City during Christmas eve.The cityscapes are covered in snow and holiday decorations, and even some of the henchmen you come up against are getting into the spirit of the season with their holiday themed festive outfits.Sometimes that's all you need for some Christmas cheer.\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.eneba.com/blog/call-of-duty-modern-warfare-received-snowball-fight-mode/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Call of Duty: Snowball Fight\"})})})}),\"The \",/*#__PURE__*/ _jsx(\"em\",{children:\"Call of Duty: Modern Warfare\"}),\" team decided to ease up on all the violence during the holiday season with a decidedly kinder, more lighthearted Snowball fight mode.It's exactly what it sounds like: while Christmas music plays, you and a partner have to take down foes using snowballs instead of the usual guns and explosives. The game mode is full of unlockable easter eggs which include carrot noses for players and a drive-by visit from Santa Claus himself.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamerguides.com/acnewleaf/guide/special-events/toy-day/mayor-christmas\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"9. Animal Crossing: Toy Day\"})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Animal Crossing: New Leaf isn\u2019t strictly a Christmas game but it did feature a number of special timed events including a whole holiday season in December. Players encountered a change in the weather and a whole host of winter clothing, furniture and items to collect.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You could even don a Santa costume and deliver presents to all of the villagers on Christmas Eve, if they made the nice list.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://store.steampowered.com/agecheck/app/247303/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10. Saints Row IV- How The Saints Saved Christmas\"})})})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Much like \",/*#__PURE__*/ _jsx(\"em\",{children:\"Dead Rising\"}),\", Saints Row has always been a self-aware and over-the-top game. The creators have always wanted to simply give the players an outrageously fun experience.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Framed entirely as a tale told by a crackling fire, \",/*#__PURE__*/ _jsx(\"em\",{children:\"How the Saints Save Christmas\"}),\" spins a tale of your own character losing sight of 'the real value of Christmas', just as it's revealed the future world itself is enslaved by a very evil 'Santa Claws'. You'll fight demonic gingerbread men, sing carols and wear appropriately ugly Christmas jumpers.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bonus Game: Ginger Ninja (Gamify)\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As a little bonus to this list, the team at Gamify created a game specifically for you to play right now!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It's called \u201CGinger Ninja\u201D and you play as Santa\u2019s trusted gingerbread friend. Unable to complete his gift deliveries this year, Santa has entrusted you to help with some of his deliveries.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you run along the snowy rooftops of buildings, you must avoid the hungry pigeons while delivering gifts down the chimneys\u2026 Your candy cane throwing stars will definitely come in handy.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamify put this game together through their software platform, \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"Gizmo\"}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So that\u2019s our list. Make sure you play at least one of these titles, around the Christmas break. If you want to put forth your own top 10 for Christmas, then please enter your list in the comments below. Merry Christmas and Happy Holidays!\"})]});export const richText15=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and forecast what lay ahead for us.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Currently we\u2019re operating within a level of marketing that has been prophesied over for decades, now that technology has caught up with this marketing ideology. The integration of technology into everyday lives has helped facilitate marketing in the increase of sales, efficiency and experience enhancement.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customer\u2019s personal devices, were once considered a useful tool which marketers could also utilise in order to remain front-of-mind but now, with enough time invested, customer\u2019s have imprinted themselves on their devices and filled them with enough unique data regarding their own personal preferences that marketers are starting to view customer mobiles, tablets, laptops as external brains.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This makes digital marketing much more valuable than what it was even 2 years ago. If marketers can tap into customer\u2019s \u201Cexternal brains\u201D, both the highly viewed space along with the accessible information, allows for more of a direct and personalised approach, this becomes a catalyst to brands actually being in the consumer\u2019s minds.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As Kristin Lemkau, the CMO of JPMorgan Chase puts it,\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CYou\u2019re no longer marketing AT people. You\u2019re influencing them in an environment where they\u2019ve already had a chance to form a view.\u201D\"}),\"\\xa0Most people are well aware of when they\u2019re being marketed to, most people have settled into a way of thinking, having the ability to reach and inform people, as opposed to projecting your brand in a general way towards them is the key.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Personalisation & Machine Learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the strongest ways that digital marketing has incorporated Kristin\u2019s marketing view is through personalisation, whether that be through content, products, emails, and so on. This is made possible through the availability of data such as purchase history, consumer behaviour and links clicked.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What seems more effective, a real-time, behaviour-based email or an influx of automated emails? For me, I feel more respected when a brand approaches me in a more understood and personal matter, and\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.evergage.com/blog/personalization-advances-customer-relationships-infographic/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"96% of marketers\"})}),\"\\xa0believe that personalisation advances customer relationships.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Consumers have been conditioned to want and expect personalised experiences from\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"all\"}),\"\\xa0the businesses they interact with, thanks in part to companies such as Netflix, Amazon and Spotify, which have established a baseline for what personalisation means. Consumers think: \u201CIf Spotify recognises me from my search history, music choices and follows my activity from mobile app to the web, why can\u2019t my bank do the same with transactions and purchases?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Cost and technical barriers to personalisation are lower than ever, don\u2019t make the mistake of overlooking the immensely valuable tool that is machine learning technology.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"AI/Chatbots\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"The advancement of Chatbots has them on a trajectory towards passing the\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Turing_test\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Turing test\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\". Some Chatbots have gone as far as to have spelling errors and linguistic fillers, such as \u201CUmms\u201D and \u201CAhhs\u201D, in order to disarm online viewers and simulate online chat between two people.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"By 2019 we expect chatbots to be the first place someone goes to order a pizza, choose a mobile plan, or even book a hotel room. Chatbots enable your users to do all of this without the hassle of downloading a native app.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://squareup.com/townsquare/how-5-innovative-businesses-are-using-chatbots\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"1.4 billion people\"})}),\"\\xa0interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020.\\xa0And by 2022, chatbots will help businesses save over\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.juniperresearch.com/press/press-releases/chatbots-a-game-changer-for-banking-healthcare?utm_campaign=chatbots2017pr1&utm_source=prnewswirepr&utm_medium=email\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"$8 billion per annum\"})}),\", especially in the banking and healthcare industries.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In addition to these interfaces, we predict huge advancements in\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://martechtoday.com/new-era-personalization-hyper-connected-customer-experience-209529\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"hyper personalised\"})}),\"\\xa0experiences. This will be a game changer from a user experience perspective and further streamline the path to purchase.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Reality Technologies\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-reality-of-ar-vr-and-mr-technology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"AR,VR and MR technologies\"})}),\" are currently in a stage of transition between being gimmicky trends and greatly utilised mainstream tools.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"According to Statista, reality technology is becoming increasingly commonplace as a marketing tool for brands, with the reality tech market currently being worth 27 billion dollars,\\xa0with an expectation to be valued at over 209 Billion Dollars in a four year growth period.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ad buyers seem to be the most receptive to the developments in reality technology, as the moment social media giants such as Facebook and Snapchat start to adopt these technologies (which they have), Advertising and Marketing is not far behind.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Video Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Studies expect video to amass 85% of total internet traffic\\xa0in 2019. Further,\\xa054% of internet users\\xa0already\\xa0watch video on a social media platform monthly, and that number will only grow over the coming years.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Video ads are on the rise too. 65% of ad impressions on Instagram were the result of video content, and we\u2019re expecting that number to grow even further.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For marketers that have not already adopted video into their social media strategy, they should strongly consider making the jump in 2019 for the following reasons:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"70% of consumers say that they have shared a brand\u2019s video.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"72% of businesses say video has improved their conversion rate.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"52% of consumers say that watching product videos makes them more confident in online purchase decisions.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"65% of executives visit the marketer\u2019s website and 39% call a vendor after viewing a video.\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With ever-decreasing costs of film equipment and the increasingly high-quality smartphone cameras, businesses and marketers are heading for personalised \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"video as the weapon of choice when it comes to communicating with customers. Short and digestible videos make both communication of a message more efficient and more enjoyable.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The importance of video cannot be understated\\xa0according to Hubspot. Simply adding a video to an email boosts click-through rate by a staggering 200\u2013300 percent, and putting one on a landing page increases conversion rate by 80 percent.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Live Video\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Following on from general video marketing, live video is seeing a strong emergence as it creates an authentic experience, something customers are hungry for this day and age. Think \u2018behind-the-scenes\u2019 tours of your office, product demos/releases, live Q&As, etc.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Live video has been a rollout success due to its functionality across multiple social media platforms, not to mention\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://blog.bufferapp.com/facebook-news-feed-algorithm\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Facebook\u2019s algorithm\"})}),\"\\xa0has made branded content being seen organically a challenge, live streaming is becoming an important tactic for many organisation\u2019s social media strategies.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Live broadcasting through Facebook Live or YouTube Live provides a platform for raw conversations with your customer community, in the form of\\xa0\",/*#__PURE__*/ _jsx(\"span\",{children:\"new product announcements, host interviews, and live demonstrations in a broadcast to your followers\"}),\". Followers can ask questions or make comments in real time, emphasising accountability and genuine two-way communication.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Next year, live video feeds will continue to explode, but the important aspect going forward will be originality. Interactive video and imaginative video marketing that encourages user engagement will quickly outpace video for the sake of moving pictures. Consumers become bored quickly \u2014 brands that use video to engage and excite users will win.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Influencer Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While influencer marketing has been around for about as long as social media has, the focus on local influencers has not been as prevalent until now.\\xa0Unless you run a massive global brand or an e-commerce business, chances are your marketing is mostly local.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Influencer marketing has seen to yield strong results at this point and will continue to, however with the increase in average people becoming strongly aware of the corporations behind influencers, the corporate distrust grows, all the while accessibility to the internet widens.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This will greatly heighten the value of the influencer\\xa0in question and the authorship that comes with them. With the pay-off being greater and the stakes being higher, it\u2019s going to become of greater importance to know\u2014personally\u2014who you\u2019re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Because people generally trust consumer opinions over corporate statements, going into 2019 it may be of greater value to ditch the celebrity endorsements in favour of real people, tapping into a dedicated community of \u201Cmicro-influencers\u201D can see a greater increase in local growth.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Visual Search\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the finest examples of innovative and lateral thinking, visual search expands the horizon of future internet searches. They say a picture says a thousand words, and if you don\u2019t have the words in the first place, having a visual search function can be of great benefit.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Not surprisingly,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/kathleenchaykowski/2017/06/06/pinterest-raises-150-million-at-a-12-3-billion-valuation-to-focus-on-visual-search/#702e0d8973d6\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Pinterest\"})}),\"\\xa0has jumped on the visual search bandwagon\\xa0\u2013 they came out with\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://about.pinterest.com/en/lens\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Lens\"})}),\", a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://support.google.com/photos/answer/7539151?hl=en\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Google Lens\"})}),\"\\xa0is another example a visual search engine, which recognises objects, landmarks and other things visually through a camera app (currently only available on Pixel phones).\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Imagine giving customers the ability to point their camera at one of your products and gather an instant review, or attain instant business and sales information. Visual search is the obvious next step within our current instantaneous culture.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As 93% of consumers consider visuals to be the key deciding factor in a purchasing decision, visual search engines are bound to revolutionise the retail industry. Marketers can get the edge on their competition by adopting the visual search trend in 2019.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Voice Search & Smart speakers\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Currently, almost one third of the 3.5 billion searches performed on Google every day are voice searches. Smart speakers like Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Going into 2019, we expect to see more ads on these platforms\u2014after all, publications need to monetise content. Amazon, Google, and Apple may very well launch their own advertising platforms for this, making it easier for companies to buy and sell ad space. Think Adwords but for your Google Home.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://seopressor.com/blog/voice-search-marketers-guide/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"SEOPressor\"})}),\"; By 2021, 50% of all searches will be voice searches as per \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"ComScore\"})}),\". This makes it important for digital marketers to optimise their websites and apps for conversational keywords rather than long-tail keywords as most of the queries of users are in natural, conversational language.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Micro-moments\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There will always be a need to identify key demographics and invest into building longterm loyal customers, but with the mentality of the modern consumer and the resulting current marketing landscape, you would be depriving yourself of immediate sales if you fail to harness the\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"micro-moments\"}),\"\\xa0that occur on a daily basis.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The micro-moment is a new type of consumer behaviour, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn, do or purchase something.\\xa0According to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.thinkwithgoogle.com/marketing-resources/micro-moments/win-every-micromoment-with-better-mobile-strategy/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Think with Google,\"})})}),\" consumers experience \u201Cmicro-moments\u201D on average 150 times a day. People tend to make instant decisions within these moments, which is why they are of such great value.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"To take advantage of micro-moments in 2019, be where consumers search for information in the moment \u2013 such as Google, Google Maps, Amazon, YouTube, and anywhere else people search for information at a moment\u2019s notice.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"2019 will be strongly focused on providing a seamless customer experience through forms of personalisation, automation and AI-powered technology, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gaming\"})}),\", so to stay ahead of the curve and increase conversions in the coming year, you\u2019ll need to get better at producing custom, conversational content \u2013 particularly audio and video content \u2013 to share with your better-targeted audience.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot is happening in the world of marketing with respect to technologies like AI and machine learning. Marketers need to see this technology beyond its data analytics capabilities. It is time to think of this technology in terms of consumer needs and not just submit to the inflow of technological innovation.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is understandable that change is the only constant. The trends of digital marketing will keep on changing and improving but it is undeniable that it allows for marketing to be much more optimised, refined and calculative.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bring on 2019.\"})]});export const richText16=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"At this point in time, if you haven\u2019t done your Christmas shopping you\u2019re probably really starting to feel the squeeze (don\u2019t worry, you\u2019re not alone).\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Wow, Christmas sure has crept up on us. I know for myself, I only just came to terms that we\u2019re well and truly into December just a few days ago, and with that means a mad, last minute dash for everyone to purchase all the gift shopping they\u2019ve been putting off for too long.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It all seems a little overwhelming but never fear, gamification is here to help you get across the line with your shopping. These days, consumers during the holidays are increasingly purchasing directly from mobile devices, in an effort to skip the aisles, checkouts and madness, but also as a way of catching exclusive online sales options and gamification initiatives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In just 2018, online sales have skyrocketed to over $132 Billion across Mobile devices alone. That. Is. Crazy!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The underlying factor to online shopping around Christmas seems to be \u2018convenience\u2019, also known to some as \u2018laziness\u2019. Now I\u2019m not saying that everyone who shops online are necessarily lazy, sometimes people are so inundated with life that it truly gets in the way of them venturing out to do their gift shopping, but if a lot of us were to be honest with ourselves, we quite simply could not be bothered to battle it out for a car park, power our way through the crowded shopping malls and expel a lot of physical, emotional and mental energy while looking for the right gifts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot of companies recognise this about shoppers at this time of the year and in an effort to scratch each other\u2019s backs, they will incentivise customers to commit to their gift shopping via online promotional sales. This approach has very passive undertones, the consumer is almost reduced to a purchase transaction. A good deal no doubt, but it seems to be lacking any true motivation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This is where Gamification steps in to enhance the whole online shopping experience. When the activity of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/why-retailers-should-consider-gamification-to-boost-engagement-leading-up-to-christmas\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"shopping can be more engaging\"})}),\" and the opportunity to earn a reward is possible over just being offered one generically, that is when consumers lean into their shopping experience.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because today\u2019s shoppers are more hyper-connected than ever before, online holiday programs that contain social media components generate approximately 30% more campaign visits than those that don\u2019t.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So, what is retail gamification exactly?\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"http://www.retaildive.com/news/how-retailers-use-gamification-to-drive-engagement/399772/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"RetailDive\"})}),\"\\xa0defines the practice as combining \u201Celements of play and common game mechanics such as points, badges, and other incentives in nontraditional contexts in order to affect behaviour. Done right, gamification is a subtle but fun way to get people engaged.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Around the holiday season, feeling engaged and motivated in your shopping efforts is everything. Retailers are taking note, in fact many merchants from Target to Macy\u2019s and more are offering holiday-specific apps or tailoring existing apps to include holiday trimmings.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now, let\u2019s take a look at some brands that have used \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"holiday themed retail gamification\"})}),\" successfully to drive traffic, bolster engagement, and increase sales.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Target\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Through Target\u2019s app, they have created 2 different seasonal offerings, one of them being a\\xa0Christmas themed deal throughout the month of December, offering a 50% discount\\xa0on a different toy each day until Christmas Eve, and the other being a 10% discount on all items that have been curated on a shopper\u2019s own in-app\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"http://www.target.com/gift-registry/kids-wish-list\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Kids\u2019 Wish List\"})}),\". These are two perfect examples of making the shopping process both fun and rewarding.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Catch\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Formerly known as \u2018Catch of the Day\u2019, this website uses game mechanics all year round, yet when it comes to the Christmas period, Catch goes out of its way to make sure that customers are proactive about their shopping, launching initiatives such as Catch\\xa0Live, a live-streaming shopping event that combines shopping,\\xa0entertainment and gamification through collaborations with some of\\xa0the world's biggest brands, such as Nintendo, Lego, Dyson, Apple\\xa0and Google.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CCatch Live is about engagement; it\u2019s about interacting with our\\xa0customers, attracting new customers and offering them 10 minutes of light-hearted fun and an element of exclusivity in that they need to\\xa0RSVP to take part and win the games to score a great offer or prize,\u201D Catch chief marketing officer Ryan Gracie.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"On top of Catch Live, the team at Catch have a seasonal category in their header simply titled \u201CChristmas\u201D, which collects different groupings of Christmas deals that have an exclusive time-window. Customers feel an urgency to jump on the website in order to make sure they aren\u2019t missing out on any shopping opportunities the website may provide, everyday there seems to be something new on offer.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Sears\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Sears has partnered with the popular game show\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Wheel of Fortune\"}),\"\\xa0for a holiday themed gamification app called the\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"http://sweetiessweeps.com/2016/10/sears-wheel-of-fortune-holiday-puzzler-sweepstakes-daily-answers.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Wheel of Fortune\"}),\"\\xa0Holiday Puzzler\"]})}),\". Users can play the word puzzle once a day throughout the holiday season and compete against others for the opportunity to win Sears gift cards. In amongst the gamification campaign encouraging app downloads and repeat plays, it also creates positive brand association and puts those that participate in the game, in a mindset of what they will use the reward for when they get it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re winning a Sears gift card in the lead up to Christmas, there\u2019s a strong chance that you are doing some of your Christmas shopping at Sears, that\u2019s just a fact.\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It would seem that these Christmas themed App initiatives have a few running similarities, but essential to their success is the way they draw on both emotional and practical wishes for the season. There are three must-haves for a holiday app to be a rollout success.\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Be more than a gimmick, be useful:\"}),\"\\xa0A good app will serve as a tool, enabling its users to accomplish holiday tasks with ease. A shining example of this is Target\u2019s \u201CKids\u2019 Wish List\u201D, as it collects and organises what kids want for their their Christmas gifts. Beyond having a festive feel, this function is extremely practical for parents conducting their Christmas shopping. A function this helpful will be referred to year after year.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Associate your brand with the nostalgia of Christmas:\"}),\"\\xa0Most people have fond memories of Christmas time, yet as the years go on we discover that not every Christmas can feel as magical as the last. When a company can create an in-app experience that reminds customers of their favourite parts of Christmas, the customer will become emotionally connected to the brand, as nostalgia can be a powerful tool (Coca-Cola\u2019s Christmas campaigns, anyone?). A good holiday rewards app packages that nostalgia in ways such as \u201C25 Days of Christmas\u201D rewards and deals.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Tis the season to give back:\"}),\"\\xa0Studies show that people make\\xa0anywhere from 24 to nearly 43%\\xa0of their annual charitable contributions in the weeks between Thanksgiving and New Year\u2019s Eve. Retailers can use holiday apps to facilitate this generosity by offering to match or make their own contributions. When brands offer to donate money, toys, clothes and so on, in an effort to match their customer\u2019s contributions. These Philanthropic acts are greatly appreciated by customers and become a great motivational drive for customers to conduct their shopping through particular brands.\"]})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"For those of you that are doing the selling this time of year, you\u2019ve carefully curated your product offerings, you\u2019ve built your brand, and now you\u2019re working to grow your business. If you\u2019re looking to increase your sales, build your brand awareness, and increase your\\xa0customer loyalty, then consider introducing some gamification into your retail business strategy.\"]})]});export const richText17=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether you feel like we\u2019re entering a season of technological advancement that is akin to an episode of Black Mirror or you are excited about what is to come. There is no denying that we are blessed to live in a time where technology can aid us within everyday tasks to get the most out of what we put in. In the area of Education, I wish I had alternative approaches to schooling when I was growing up. If there is anything I learnt during my time in school, it is that everybody has their own way of learning and comprehending information. Moving on from school, Education is still a big part of a lot of businesses and organisations, yet the challenges remain the same.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As the famous quote goes, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CEveryone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.\u201D\"}),\" It\u2019s within this train of thought that e-learning hopes to cater to individuals that require a different approach to education.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are some ways in which technology is changing the course of education for the better:\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Augmented Reality/ Virtual Reality/ Mixed Reality learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Virtual Reality and Augmented Reality\\xa0are\\xa0both growing rapidly as important modes of implementing learning content. It has been observed that K-12 has adopted Augmented Reality in a way to teach various subjects, such as Science and Math.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Augmented Reality\u2019s strong suit is that it adds to pre-existing content in order to make the learning experience greater. This is done through interesting overlays of graphics and images that can pop up and amuse the students while connecting with the content in a truly immersive experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Much of the same can be said for Virtual Reality, as it continues to grow in its use throughout instructional design and safety modules. Safety and cost are always a concern in training and development, especially in the corporate space. Reality Technologies are starting to solve both of these challenges and are paving the way to fully engaging learning experiences. Organisations are also investing in cognitive learning products that are augmented by VR especially for children and people with special needs.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As an expansion of both AR and VR, Mixed Reality (MR) will become more incorporated into the educational world. As a projected experience that is constructed around the room and objects within real-time, Organisations will lean heavily into this deeply immersive technological trend in the year 2019. For a more expanded understanding of these Reality Technologies, view our article \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-reality-of-ar-vr-and-mr-technology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"\u201CThe Reality of AR, VR and MR Technology\u201D\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Microlearning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In an age where we leave little downtime for ourselves and technology steals away our attention, Microlearning is a methodology, in which a topic is broken up into key learning points, that are easier to digest and retain. Apart from a multitude of benefits, it is also a great bridge between formal and informal learning. But where it really shines is in its support for continuous learning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Microlearning\\xa0was a strong trend in 2018 and it will continue to gain traction rolling into 2019. Microlearning is a great method of implementing learning in small chunks that are objective driven and can be easily and quickly deployed within organisations. Students benefit as they get through the modules quickly and can repeat the learning many times over. Retention is better, and they are less fussy about going through a boring hour-long module.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The great advantage of microlearning is that it can be implemented on any device in the form of videos, small games, quizzes, and infographics.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Social learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sometimes, when trying to wrap your head around a concept, having a social context in-which others can breakdown their take and hypothesis on the matter is all you really need in order to see the issue from the right angle.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"People are inherently social creatures, and with that factor ingrained in us we have honed our ability to learn from each other. Technology has just made that process even simpler, in the form of video-based long-distance learning or social forums that allow students to interact with each other, technology has ensured that social learning can happen with relative ease.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As more collaborative tools are developed, social learning will continue to grow in popularity and use going into 2019.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Knowledge on demand\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Google has shaped the way we assimilate information. Entire populations have moved from being passively handed information to actively searching for it, and the uptick in smartphone use is only making this easier. More and more learners are used to having information on demand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Educational branches have begun to follow suit. Creating tools that allow students to access information, where and when they need it, mirroring how they already seek out information in their own time.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification & Game-based Learning\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" is the application of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/what-are-game-mechanics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"game mechanics\"})}),\" (point-scoring, badges, leaderboards etc.) to tasks such as in-class learning, in order to promote a motivational response in an action.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The concept of gamification may be seen as new but the act of gamification has been woven into tasks and activities for as long as civilisation has been established. What is new however, is the way technological advancements has increased gamification\u2019s reach and effectiveness. Gamification is leading the charge in innovative teaching methods with young students.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Organisations are increasingly looking at investing in game-based learning to empower and engage their students better. It has been observed that gamification has improved retention rates and better application of the subject matter learned at work or in the classroom.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"AI learning/ Personalised learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Technology has personalised many different areas of our lives, and yet Education seems to be the area that could benefit the most from individualised and attentive AI systems. After all, a teacher can only provide so much attention to a student before they are depriving fellow students of the time and attention they also need.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As individuals, we tend to relate better to personalised experiences. AI assistance has picked up recently within the e-learning space. Organisations are now offering innovative solutions where bots are able to guide learners both on the learning path, as well as during the courses.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"AI assistance can help observe a student\u2019s learning behaviour and adapt future content to be consumed and understood best by the individual, along with a personalised approach which helps disarm the student and make them feel a part of something, rather than just getting lost in a system.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Interactive videos\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"By 2019 it is forecast that 82% of internet traffic will be video, according to a prediction by Cisco. That\u2019s a lot. Although video is in high demand and quite obviously the medium of choice, it has its limitations in learning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, Interactive videos manage to fill the void, introducing user-led decisions into the experience, creates a far more solid base for engagement. Besides the benefits that come with engagement, the introduction of choice means that interactive videos can provide meaningful data for educators - a huge distinction from linear video. Adding a simple review and quiz at the end of each educational component can greatly increase viewer attention and retention.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Videos are one of the hottest modes of training right now. The popularity of video-based sites like YouTube have forced organisations to adopt more videos into their training. Be it Instructor-Led Training that is interspersed with anecdotal or contextual videos, or e-learning where videos play an integral part in disseminating information, videos are here to stay.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The focus is on decreasing the load time and the size of videos using various tools. Video-based learning will continue to grow and will be an important trend to watch out for next year.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Mobile learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A report by Strategy Analytics, suggests that by 2020 almost 2 thirds of the entire world will own smartphones. With that information, consider a report by TNS that states that millennial\u2019s use their mobile devices up to 3.2 hours a day.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With both of these figures in mind, it is unlikely that education will replace the time spent on mobile devices, so why not be a part of it? According to LearnDash, 70% of learners felt more motivated when training on a mobile device, as opposed to a computer. While MNAlearning also found that, Mobile e-learners typically study for 40 minutes longer than students using a Desktop or Tablet.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The year ahead will inevitably see a lot of these trends develop further into more well-rounded and matured concepts, some may even leave their innovative Beta stages and become adopted as mainstream learning concepts. The key to developing stronger learning systems is for us to stay hungry when it comes to creating alternative and innovative educational methods.\\xa0Partners such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.growthengineering.co.uk/partners/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Growth Engineering\"})}),\"\\xa0continue to innovate and propel e-learning into new territory, we look forward to what lay ahead.\"]})]});export const richText18=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Brand perception is how consumers view your brand and, although it can be influenced by you, it\u2019s usually not without its challenges. What is understood within the company, may be viewed differently from the outside. Regardless of the message you transmit, if it\u2019s not received by the audience, it\u2019s null and void.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Article Content:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#ImportanceBrandPerception\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"The Importance of Brand Perception\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Shiftbrand\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"How to shift brand perception\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Specific\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Specific\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Measurable\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Measurable\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Attainable\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Attainable\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Relevant\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Relevant\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Time\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Time-Based\"})})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Think you know what your brand represents? I\u2019ll let you in on a little secret; it\u2019s not what you say in your slogan, brand message, values or advertisements. It\u2019s whatever \",/*#__PURE__*/ _jsx(\"em\",{children:\"consumers\"}),\" perceive your brand to be.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this article, we\u2019ll help you explore the different ways in which you can measure brand perception, and how you can actively shift it.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Importance of Brand Perception\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you don\u2019t think Brand Perception has any value let me ask you this, 'which battery would you prefer to use, Energizer or Eveready?'. Most of you would have said Energizer, as it is perceived as a more established brand, with a reputation as a leading brand in the battery market. With that in mind, both batteries are in fact owned and manufactured by the same company.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Eveready was established as a cheaper competing brand in order to both, reach alternate markets and solidify Energizer\u2019s status as a premium brand, eventuating in elevated sales.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Brand Perception is a broad concept that covers a lot of ground. Customers can view your brand as too expensive, cheap and nasty, out of touch, outdated, overbearing, irrelevant and so on, it\u2019s up to you to proactively combat these negative viewpoints.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A great example of this can be found in the men\u2019s toiletry brand Old Spice, up until more recent years the younger male generation perceived Old Spice to be a brand that only their Grandfather\u2019s use. In an effort to kick-start the brand and capture a new generation, Old Spice created a series of surreal commercials that have since become legendary in the advertising world. The now-iconic\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=owGykVbfgUE\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"\u201COld Spice Guy\u201D\"})]})}),\" and quotes like \u201CI\u2019m on a Horse\u201D helped completely reinvigorate Old Spice\u2019s sales.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Following the launch of the ad campaign, the company\u2019s sales more than doubled, their website traffic increased by 300%, the Old Spice YouTube channel became the #1 Most Viewed Sponsored YouTube Channel, and Old Spice became the #1 body wash brand for men.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The reassuring takeaway here is that even if your brand image is failing, it is possible to turn things around. So, don\u2019t be afraid to assess your brand perception and act accordingly.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How to Shift Brand Perception\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Changing public opinion might seem like a difficult task if you can\u2019t afford to hire a big PR firm and throw millions into advertising, but small efforts can add up to a big change.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you\u2019ve accumulated feedback from multiple varied sources, you can take that information, any inspiration you may have from your competitors and develop a brand perception initiative that is structured around \",/*#__PURE__*/ _jsx(\"strong\",{children:\"SMART\"}),\" goals.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, & Time-based).\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"What exactly do you want to achieve when it comes to shifting brand perception? It\u2019s one thing to say you want to increase the flow of customers, it\u2019s another thing entirely to say you want your customer base to expand in a particular geographic location. The more specific your description, the more targeted your efforts can be and the bigger your chance will be at reaching your goal.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Questions you may ask yourself when setting your goals and objectives are:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"What exactly do I want to achieve?\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Where?\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"How?\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"When?\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"With whom?\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"What are the conditions and limitations?\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Why exactly do I want to reach this goal?\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having measurable goals means that you have objectives that are trackable, you have identified exactly what measurable elements need to be incorporated into your initiative to shift brand perception and you intend to have concrete numbers and evidence inform you that you have achieved your goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Measurable goals can go a long way in refining what exactly it is that you want, too. Defining the physical manifestations of your goal or objective makes it clearer, and easier to reach.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Is your goal realistic? There\u2019s nothing wrong with wanting strong results but like all things in life, big picture goals often require an accumulation of small achievements in order to reach a larger objective. That means investigating whether the goal really is acceptable to you. You weigh the effort, time and other costs your goal will take against the profits and the other obligations and priorities your brand has.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to shifting brand perception, not every brand can be the next Old Spice. Sometimes you just need to be resourceful with what your brand has access to in order to see the change you want.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Much like the earlier point of attainable goals, are your goals aligned with your skill base and resources? If not, maybe you should be asking yourself, why do you want to reach this goal? Will your goal truly help you reach the underlying objective?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You could think that having a large giveaway will help your brand sales to perform better, but will they really? Should your efforts be focused towards a different approach on the matter? Is there a more relevant solution to your brand perception problem?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best measures of progress within an objective is to set time-based goals. Setting deadlines and timeframes helps ensure that goals are constantly being reached and/or pain points are being revealed both internally and externally for a brand. Time is money!\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"To know if you\u2019re meeting your goals, you\u2019ll need to keep measuring consumer perception of your brand. Once you hit your targets, don\u2019t stop focusing on brand perception. Unfortunately, it can change, even if you don\u2019t.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember, brand perception is owned by consumers, not brands. When you listen to what people are saying, you can better understand what you need to do in order for your own messages to be heard.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s not just about broadcasting loudly; brands need to open a two-way dialogue, understanding the needs and motivations of different customer subsets. Once in possession of that insight, you can devise strategic methods for shifting brand perception amongst them.\"})]});export const richText19=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke\u2019s \",/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\u201CGamify - How gamification motivates people to do extraordinary things\u201D\"})}),\", I mean, his book title is our name how could we not?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"After completing the book, my initial assessment is that it\u2019s a digestible read with some big ideas that are easy-to-follow. There\u2019s nothing worse than a lengthy piece of comprehension that is awash with unnecessary jargon and complexities in an effort to make the material or writer seem more sophisticated.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Brian Burke, with his employment at the global research and advisory firm, \",/*#__PURE__*/ _jsx(\"em\",{children:\"Gartner, Inc.\"}),\" Could have well and truly taken the route of spewing out study figures and insights until the reader is inundated with data, but instead Burke has opted for more of a personal and human approach in order to have the reader truly connect with the points being conveyed. It\u2019s rather evident that Burke has something important to say and he wants to make sure that the reader truly grasps the weight of what he is saying.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Gamify\"}),\" is a quick 162 page read that is broken up into two main parts;\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Value of Gamification\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Designing a Gamified Player Experience\"})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Both parts of the book are broken-down into 5 chapters that span roughly between 10 to 15 pages each, meaning every topic is succinct and to the point.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The first part of the book sheds light on the importance of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\" and how its true value is found in an age where organisations are facing an engagement crisis, while the second part provides practical steps in how to structure and incorporate gamified initiatives into any organisation.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Burke builds on his experience as an industry analyst in the field of information technology for enterprises, where he covered everything from enterprise architecture to gamification. In the book he gives\\xa0his view of what gamification is really about, what\u2019s the right way to go about it, and some of the common mistakes to avoid when trying to implement gamification mechanics.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As Burke\u2019s 2012 Gartner report on the topic of Gamification was on the money when it came to forecasting the present landscape of Gamification initiatives, it became clear that Burke would become a leading authority when it comes to breaking-down the inner-workings of Gamification into layman\u2019s terms.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification is intentional\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As with many new technological trends within organisations, gamification is often misunderstood or overhyped. The key to seeing real change within Gamification initiatives is by understanding that proper use does not mean turning work processes into video games. What gamification can accomplish, is to motivate people to change their behaviours or to develop their skills, and drive innovation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In the first part of the book, Burke talks about how many employers think that gamification is about making work fun, or alternatively, about making employees more productive. In his eyes, all these attitudes are wrong. What gamification is really about is motivating players to achieve\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"their\"}),\"\\xa0goals. To put it in his words:\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\u201CIf the player\u2019s goals are aligned with the organisation\u2019s goals, then the organisational goals will be realised as a consequence of the player achieving their goals\u201D.\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While this may sound like a standard reward program, there are some major distinctions to point out. While games aim to entertain the users and reward programs aim to compensate the users, gamification aims to motivate. As Burke states, another interesting way to look at this difference is by examining the role of money in the respective processes. While both reward programs and games include a transaction of money (you either pay for games or get a reward for performance or loyalty), gamification doesn\u2019t include any such transaction. The organisation paying for the service and the user have similar goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Three Elements of Motivation\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Within \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"Gamify, \"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Burke addresses Gamification\u2019s success being rooted in three motivational elements. These motivators avoid extrinsic values such as monetary rewards but rather tap into intrinsic values, such as social and self-esteem building rewards.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These motivators are;\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Autonomy:\\xa0\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"People can choose whether they want to opt in or not and then make their own choices as they proceed through the game.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Mastery:\\xa0\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"As players master the game, they receive constant positive feedback, motivating them to try even harder. This moves the player past a traditional evidence-based rewards program and into the realm of the emotional checkmate.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Purpose:\\xa0\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Unlike typical games, gamification has an overriding purpose. \u201CGamification engages players on an emotional level to help them achieve a goal that is meaningful to them.\u201D writes Burke.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Catering to the right audience\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Burke provides three audiences that gamified solutions should be targeted towards; Employees, Customers and Communities of interest, along with many examples as he illustrates the wide variety of situations in which gamification can be used. In the second half of the book, Burke offers a detailed, step-by-step process for gamification, starting with defining the business outcomes and success metrics, through to testing and iteration.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"By the end of \",/*#__PURE__*/ _jsx(\"em\",{children:\"Gamify, \"}),\"the reader has gained an understanding of why gamification is so valuable and how they can practically incorporate it into their organisations. Burke then reiterates in his closing statements that, \",/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\u201CWe have always been motivated by the same things. What has changed is the world we live in, and how we interact with it\u201D.\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In an age when technology has advanced man\u2019s reach and connectivity, it only seems fitting that Gamification becomes more prevalent as time marches on. Burke notes, \",/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\u201CGamification is not new. Game mechanics and design have been used to engage and motivate people to achieve their goals throughout recorded history. Gamification is about rethinking motivation in a world where we are more often connected digitally than physically.\u201D\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"For anyone who wants a more in-depth look at Gamification, the team here at Gamify highly recommend you read Brian Burke\u2019s \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CGamify\u201D. \"}),\"For a more immediate understanding of Gamification, checkout \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify.com\"})}),\".\"]})]});export const richText20=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"This year's International Ninja Day is Sunday, December 5th, so Gamify would love to celebrate this special day by counting down our favourite Ninja characters in video games.\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you feel that we have overlooked a serious Ninja contender, then celebrate International Ninja Day with us by creating your own list in the comments below of some of your favourite Ninja Characters & Ninja Games. With that in mind, let\u2019s take a look at the list of our top 10 video game ninjas.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Our Ninja list contains the following Ninjas:\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#GrayFox\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gray Fox - Metal Gear Solid\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Scorpion\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Scorpion - Mortal Kombat\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#MarkedNinja\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"The Marked Ninja - Mark of the Ninja\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Tekken\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Yoshimitsu - Tekken\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Goh\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Goh - Shinobido: Way of the Ninja\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#TMNT\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Leonardo - Teenage Mutant Ninja Turtles\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#NinjaGaiden\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Ryu Hayabusa - Ninja Gaiden\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Raiden\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Raiden - Metal Gear Rising\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Shinobi\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Hotsuma - Shinobi\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#Tenchu\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Rikimaru - Tenchu\"})})})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://tenchu.fandom.com/wiki/Tenchu\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#10 Rikimaru - Tenchu\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019re jumping right into the deep end with this list with a fan favourite. Rikimaru, the male ninja protagonist of the Tenchu series, was a breath of fresh air for the original Playstation console.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the female ninja, Ayame is also beloved, Rikimaru manages to live on as the most iconic character of the Tenchu series.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Up until Tenchu\u2019s release in 1998, most action games on the Playstation required the protagonist to make as much noise as possible, while they blast their way through an army of enemies. Whereas Rikimaru is dependent upon his stealth and tactical kills, to keep him from getting into hot water.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Armed with a single sword and guided by a strong sense of destiny, Rikimaru maintains his composure through even the most dire of situations. The use of stealth is a crucial aspect of ninjutsu, and Rikimaru reminds us all that ninjas are supposed to be \",/*#__PURE__*/ _jsx(\"em\",{children:\"silent\"}),\" assassins. In some ways, Rikimaru is the purest ninja on this entire list. He doesn\u2019t have supernatural powers or weapons forged by the gods, Rikimaru simply has his disciplined training and a scar over his right eye that reminds him to stay focused.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If covert assassinations are more your sort of thing, there are few better gaming ninjas than Tenchu\u2019s legendary Rikimaru.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://sega.fandom.com/wiki/Hotsuma\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#9 Hotsuma - Shinobi\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now to take this list completely in the other direction we have Hotsuma from the Shinobi game series. This guy is everything that Rikimaru is not, armed with a \u201Ccursed blade\u201D named \",/*#__PURE__*/ _jsx(\"em\",{children:\"Akujiki, \"}),\"that needs to consume the souls of both good and evil men along with Hotsuma\u2019s ability to jump and move in an unnaturally fast manner, it\u2019s no wonder that this Ninja doesn\u2019t keep to the shadows but rather takes on his foes head-on.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"There have been multiple protagonists in the Shinobi series such as Joe Musashi, but none have felt us upgraded as Hotsuma in the series 2002 reboot game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With a sleek design featuring a flowing scarf and a four-eyed mask as well as a soul-eating demon sword, Hotsuma's fighting style is swift and graceful leading to some really cinematic encounters.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://metalgear.fandom.com/wiki/Raiden\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#8 Raiden - Metal Gear Rising\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"For anyone who hasn\u2019t played the Metal Gear series, let me first ask you \u201Cwhy not?!\u201D And then follow that up by letting you know that the protagonist in\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When \",/*#__PURE__*/ _jsx(\"em\",{children:\"Metal Gear Solid II: Sons of Liberty\"}),\" was first released, fans of the series were ready for the return of fan-favourite lead, Solid Snake, a grizzled and worn espionage operative only to have his character swapped out not even a quarter of the way through for a unanimously hated, whiny character named Raiden.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Needless to say, the old \u201CBait \u2019n\u2019 Switch\u201D was not well received. So, how do you rehabilitate a character that nobody has any love for? You destroy most of his body and have him rebuilt as a badass cyborg ninja.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The new and improved Raiden made an appearance in \",/*#__PURE__*/ _jsx(\"em\",{children:\"Metal Gear Solid 4: Guns of the Patriots\"}),\" and while he wasn\u2019t playable, MGS fans found that they had since had a change of heart towards the character.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It wasn\u2019t until Metal Gear Rising came out that fans got a chance to perform anime level acrobatics while hacking and slashing through foes. Raiden\u2019s robotic body meant that his character could push the limits as to what is physically possible for a ninja to achieve. This was a character that MGS fans could get behind.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://ninjagaiden.fandom.com/wiki/Ryu_Hayabusa%27s_abilities,_equipment_and_titles\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#7 Ryu Hayabusa - Ninja Gaiden\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"To reel the list back in the direction of more traditional Ninja characters, we have Ryu Hayabusa from the Ninja Gaiden series.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Between the assortment of martial arts at his disposal, his mastery of countless weapons, his ability to cling to walls, and his remarkable ability to clone himself, Ryu Hayabusa is easily one of the most iconic video game ninjas of all time. He\u2019s so iconic that he made the leap from his own game series into the Dead or Alive fighting games also.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the star of one of the most notoriously difficult franchises on this list, Ryu has a wide variety of weapons and techniques that players have to master in order to survive enemies like vicious werewolves, ferocious demons, and even wilder baddies.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the sole survivor of his clan, Ryu was always going to be a determined warrior who would never shy away from a group of demon ninjas.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://tmnt2012series.fandom.com/wiki/Leonardo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#6 Leonardo - Teenage Mutant Ninja Turtles\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"How can we talk about a list of iconic video game ninjas without mentioning at least one of the heroes in a half-shell, and of course it\u2019s going to be their unspoken leader, Leonardo.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While all the other members of the Ninja Turtles have their own talents and skills, Leonardo will always reign supreme, dual-wielding his Ninjatos and remaining cool under pressure. All of the turtles are vulnerable to their own personal demons and struggles, including Leonardo, but his balanced and disciplined outlook on life allows him both to lead the gang and deal with his own problems simultaneously.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://shinobido.fandom.com/wiki/Goh\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#5 Goh - Shinobido: Way of the Ninja\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Imagine Jason Bourne was a ninja, that\u2019s the premise of \",/*#__PURE__*/ _jsx(\"em\",{children:\"Shinobido: Way of the Ninja\"}),\" and its lead protagonist. Goh wakes up in a field with a sword by his side and no memory of anything, including his name. It isn\u2019t until a \u201Cconcerned bystander\u201D informs Goh that he was in a battle the previous day in which his clan were all wiped out and his memories and soul were stolen and placed within 8 mythical stones.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Goh\u2019s skills as a fearsome warrior and spy literally has 3 different warlords fighting over having him on their side. If that doesn\u2019t show you how skillful this Ninja is, I\u2019m not quite sure what will.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://tekken.fandom.com/wiki/Yoshimitsu\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#4 Yoshimitsu - Tekken\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019ve ever used a Playstation before, chances are you have played some instalment of the Tekken franchise. Furthermore, if you\u2019ve played Tekken you would have noticed amongst all the fighters, there was a certain character that brought a sword to a fistfight.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"That, my friends, is Yoshimitsu, a character that I fail to explain to others with each new Tekken instalment. Let\u2019s just say he\u2019s a cyborg and move on. This guy can be seen as fiddly compared to other characters, but for those that have put the time in with Yoshimitsu, he is a self-healing, sword helicoptering, teleporting swordsman, who will absolutely spin kick the hell out of your legs before riding his sword like a pogo stick and making you fear for your life.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bottom line, his fighting style is bananas and Soul Caliber took notice and ushered him over into their game as well (at least everyone else has weapons in that game and stands a bit more of a chance).\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://markoftheninja.fandom.com/wiki/Marked_Ninja\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#3 The Marked Ninja - Mark of the Ninja\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ninjas are mostly known for being wrapped in mystery, so for this pick to not have a name is one of the most ninja traits of all.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CThe Marked Ninja\u201D also has few details known about his past, other than the cursed tattoos on his body enhance his senses and give him supernatural powers. The wildest part about \u201CThe Marked Ninja\u201D receiving his tattoos is that he had an understanding that they would eventually drive him insane, and he would have to kill himself before he could harm the clan. Yet he still got the tattoos in an effort to protect his clan, those are some strong ninja principles right there.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What makes this character and his story so interesting is by the end of the game you have a choice to make, on whether or not you kill your sensei for his betrayal and then go on to live out the prophecy of the mad ruler or you can honour your vow to protect the clan and disembowel yourself. Two events that are both strongly inspired by ninja culture and folklore.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://mortalkombat.fandom.com/wiki/Scorpion\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#2 Scorpion - Mortal Kombat\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There is wriggle room for people to not know most of the characters on this list but the buck most certainly stops with Scorpion. One of the most iconic characters in gaming, period.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Reigning from the classic fighting series, Mortal Kombat. There is a range of ninjas that flood the arena floors of Mortal Kombat, yet the only other character that could possibly hold a light to Scorpion would be Sub-Zero.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now I know some of you would say that Sub-Zero is cooler (pun intended) but you need to consider these 2 facts;\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Scorpion clawed his way out of the Netherealm with some newfound unearthly powers and avenged his own death against Sub-Zero (who does that?!)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Sub-Zero changed his mediocre name to an even worse one\u2026 Noob Saibot (Why?!)\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"For bonus points, let\u2019s consider how much Scorpion\u2019s Kunai or roped spear if you will, is a welcomed addition to an already grotesquely violent fighting game like Mortal Kombat. Not to mention the iconic taunts of \u201CCome here!\u201D and \u201CGet over here!\u201D that he dishes out with his spear attacks.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In Mortal Kombat, all ninjas within the roster (secret characters included) have some key differentiator but Scorpion stands head & shoulders above the others as an undead ninja, fuelled by exacting revenge on those that killed his clan. That is a dangerous man right there, not even death stands in his way.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://metalgear.fandom.com/wiki/Gray_Fox\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#1 Gray Fox - Metal Gear Solid\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ok, ok I\u2019m aware there are a lot of cyborg ninjas in this list. I wish I could nail down why it seems to be such a common occurrence within the gaming world but my overarching theory seems to be, they just look cool. In my defence, I saved the best until last.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The cold, emotionless actions of a ninja correlate well with a cyborg, and Gray Fox is one cold, emotionless cyborg. Anyone who has played Metal Gear Solid can confirm that the first time you as Solid Snake came across Gray Fox in the bloody hall in which he killed all those guards, was spine-chilling.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In a game that is brimming with memorable characters, Gray Fox instantly became one of the game\u2019s most iconic characters. He may not show the poise and discipline of some of the other ninjas on this list but his skilful swordsmanship, combined with his acrobatic abilities and his stealth cloaking device make for a fear-inducing ninja who should not be taken lightly.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gray Fox was so popular amongst MGS fans that Hideo Kojima used his character traits to help rebirth Raiden\u2019s character in future MGS games.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"And that's our list of iconic video game ninjas, let us know if you feel we left any vital characters out in the comments below.\"})]});export const richText21=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Gaming has quietly infiltrated every area of pop culture and as a result, has become a part of our everyday lives also. Those games of Candy Crush you play on the train and the games of Words with Friends before you go to bed now make up for a majority of games being played.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s no secret that the gaming industry is huge, but not everyone knows just how big it truly is, so for scale let\u2019s compare the gaming industry to another large industry, Film. \",/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Avengers: Endgame\"})}),\" was awarded the biggest international box-office opening weekend of all time, pulling in \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(66, 91, 118)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"$357,115,007\"})}),\" in ticket sales. \",/*#__PURE__*/ _jsx(Link,{href:\"https://techacake.com/gta-5-player-count/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Grand Theft Auto V\"})})})}),\" was released on a Tuesday and made over \",/*#__PURE__*/ _jsx(\"strong\",{children:\"$1 billion\"}),\" in mid-week sales upon its release.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"All this being said, those games you play that aren\u2019t on traditional platform devices are still very much games. In fact, mobile gaming is the biggest contributor to the ever-expanding game market. With both Smartphones and Tablets combined, they make up just over half of the entire game market for 2018, pulling in over $70.3Bn.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"That\u2019s right, the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"mobile gaming market will contribute $70.3 Billion\"}),\" towards the overall global game market of 2018, which is forecast to bring in \",/*#__PURE__*/ _jsx(\"strong\",{children:\"$137.9 Billion by the end of the year\"}),\".Consider how the older millennial generation all grew up on gaming. Having a console in the house wasn\u2019t just accepted but expected. As time and progress has occurred, the millennial generation and all who follow after them have grown up in a lifestyle in which games are a social outlet, an interactive alternative to television, and even a way in which they can make money.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As for the older generations, they have never been intuitive when it comes to adopting new technology, but they have always been open to simplified game formats. The mother that you recall playing solitaire on the family PC back in \u201997 is the same mother who plays Words with Friends on her smartphone.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Getting back on track, the current gaming market is estimated to include over \",/*#__PURE__*/ _jsx(\"strong\",{children:\"2.3 Billion gamers\"}),\" \",/*#__PURE__*/ _jsx(\"strong\",{children:\"across the globe and growing\"}),\". As the generations get older, it can be expected that the millennial generation will be the first case of tech intuitive seniors that have a deeper love and understanding of gaming. This forecasts a market that is already worth hundreds of billions of dollars to continue to expand into unfathomable numbers over time.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to Newzoo, \",/*#__PURE__*/ _jsx(\"strong\",{children:\"the gaming market is projected to grow to $180.1 billion by 2021\"}),\", that\u2019s a Compound Annual Growth Rate (CAGR) of +10.3% between 2017 and 2021. Considering that the global games market revenue was $70.6 billion in 2012, this puts the 10-year CAGR for the market (2012-2021) at +11.0%.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These are truly remarkable numbers, considering how much of an accomplishment it would be for an individual company to maintain double-digit growth over a 10 year period, let alone an industry that has been around for multiple decades.In the span of a decade, mobile gaming will have grown from the smallest segment of the gaming market in 2012 to a 100-billion-dollar industry by 2021. In the next few years, mobile game revenue growth will continue to outpace the overall games market, growing to $106.4 billion in 2021. By then, smartphone and tablet games combined will generate 59% of revenues in the entire market.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The wildest part about mobile gaming\u2019s ascent to the top of the gaming market is that its rise has not significantly cannibalised revenues from PC or console gaming markets. This can be chalked up to 2 things;\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Different product offerings\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Game streaming\"})})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Different Product Offerings\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Smartphones and Tablets have the advantage of being more accessible, there aren\u2019t too many of us carrying our PS4 and TV around for a quick game while commuting home from work, but they sure are limited in the capacity of games they can produce. That may have come off as negative but let me assure you it is not, as personally some of my favourite games are on mobile. Simply put, there is a roof to what mobile games are capable of offering.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Game Streaming\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With the uprising of YouTube walkthrough videos and Twitch live streams, it is no wonder that PC and device games have managed to hold their own against the uptick in mobile gaming spend. Gaming content on YouTube spans a wide range: game news and reviews, instructional videos, people goofing off while playing games, and, of course, competitive gaming championships, also referred to as eSports.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What was once considered a niche market has now been found to be rather lucrative. I must confess that I never saw the appeal in watching a \u201CLet\u2019s Play\u201D or an eSports tournament but then I thought about how others and myself draw satisfaction from watching cooking channels and Sports events and it all started to make sense to me.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the mobile version of Player Unknown\u2019s Battlegrounds (PUBG) may be the most popular mobile game right now, it's mobile streaming numbers simply can\u2019t compete with twitch streams of PC, Xbox and PS4 versions of the game. This is chalked up to the game\u2019s visuals being depreciated from the conversion of mobile screens to full-sized monitors and the mobile versions restrictive gameplay.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019re an opportunist, you would see that there is a large financial opportunity within mobile game development. With fresh game content in high-demand and software development programs like Unity, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),\", Gamemaker Studio and so on, making \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"game creation\"})}),\" easier than ever before, you would be silly to sit idly by as this huge opportunity presents itself.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Equally so, if you\u2019re a Digital Marketer that is looking for a way to reach your audience in an engaging and trackable matter, then branded mini-games are a timely solution. Company\u2019s such as Gamify specialise in HTML5 push games for mobile and tablet devices. A quick and digestible game that can be used to convey a message, collect data or inspire a competition. Not to mention the opportunity for media placement within popular streaming channels and brand presence at eSports tournaments.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The popularity of gaming, specifically mobile gaming has seen an unprecedented level of growth and engagement in the past 10 years. Brands would be wise to take advantage of this new force in pop culture. It's rare that content with such a broad reach also commands such deep engagement.\"})]});export const richText22=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Since gamification\u2019s humble beginnings, it has always lent itself towards the hospitality industry, the use of game elements to help make promotions, loyalty programs and staff training more engaging has always been quite effective.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" first became popular a few years back, when a number of hospitality brands experimented with the concept. Unfortunately, most of these early attempts at hospitality gamification were pretty clumsy and often had glaring issues that simply weren\u2019t accounted for.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Since these early cases, gamification has had enough time on the ground for marketers and companies to grasp a better understanding of what gamification is capable of achieving and the most efficient ways of utilising it. Not only does gamification open a world of possibilities for making the industry more profitable and productive, but it also makes the guest and employee experience more fun.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/kfc\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"KFC Japan\"})}),\" partnered with Gamify in order to create a marketing campaign that not only informed customers but also incentivised them to try KFC's new Shrimp products through discounted voucher rewards. The campaign concept was a Fruit Ninja style game, with the story of Ebi shrimp taking over the chicken dominated world of KFC, and it was up to the player to defend the KFC castle.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The results were huge, with \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/kfc\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"195,628 unique players\"})}),\", KFC Japan definitely created some noise around their new product, and in turn, generated an overwhelming amount of sales. The game campaign was so successful that it led to the new product line struggling to keep up with the influx of customers and eventually sold out.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"KFC, in the end, had to cut the campaign time in half in the hopes of stabilising KFC Japan\u2019s supply and demand. 22% of people who played the game, redeemed their rewarded voucher within a store. The store sales figure increased by 106% compared to the previous year.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification makes boring, repetitive, or unpleasant experiences fun and engaging. By making an experience more enjoyable, we can see huge lifts in both revenue and satisfaction. So what ways can we apply gamification to hospitality and how will it enhance the overall experience?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Ordering App Rewards\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot of cafes have adapted with both technology and their customer flow to bring out apps that allow for customers to order their food and drink in advance to even walking into a store, in an effort to skip the line and save time.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With examples like Starbucks, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/why-retailers-should-consider-gamification-to-boost-engagement-leading-up-to-christmas\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"throwing out the stamp card in place of an app equivalent\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"\\xa0that tracks a user\u2019s collection of \u201CStars\u201D (Points) in the lead up to their next free drink. This form of gamification is nothing new, as mentioned before, the stamp card has been around in hospitality long before apps took centre stage. The bottom line is, this simple game mechanic with incentives attached is very effective in garnering the attention and sales of a company\u2019s customers.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another alternative to gamification in an ordering app can be found in earned rewards. This goes beyond the simplified stamp card, customer loyalty system. Certain cafes have wanted to drive more business engagement and positive association through branded mini-games.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When a business has a mini-game in place that offers customers the opportunity to earn a discounted rate on their next purchase, a free product or a major prize through a gaming platform competition, the reward redemption rate is much higher than a generic handout. In fact, Gamify\u2019s independent studies have shown that rewards are redeemed 7 times greater through a competitive stream, than that of a coupon offer or discount code handout.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Social Media Engagement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Social Media has become an increasingly powerful way to promote any and all brands. To have a social context in which a brand can connect with its customers in a more low-key environment is currently one of the strongest fronts for marketing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the easiest ways to engage with your audience with trackable results is to promote competition through your brand\u2019s social channels.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The beauty of Gamify\u2019s software being structured around HTML5 means our games can be easily shared across your various social media channels with simple links and embedded play buttons.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Social Media channels are the best environments to cultivate a competitive and social buzz around your campaign and brand, having the ability to engage directly with your audience, responding to any questions or posts directed at the brand, promoting game challenges and rewards, along with praising the successful leaderboard entrants and finally crowning a winner at the end of the campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"In-store incentives\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to building atmosphere, some stores just want to have people present (think about how much more enticing a place looks when people are inside as opposed to an empty store). That is why certain chains and independent cafes/restaurants have adopted in-store competition as a means of keeping customers in seats.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With prizes like discounted future visits or freebies. These games can be played on customer phones or in-store mounted tablets/kiosks positioned in parallel with the order line. Having in-store leaderboards seems to only further stimulate competition amongst customers. These games are an immediate way to incorporate a social element to a customer\u2019s visit to a store location and improve that all-important first impression of the property.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In-store gamification is also a more effective way to distribute coupons to customers that they\u2019re more likely to redeem.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Employee Onboarding, Training and Assessment\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Hospitality companies have been leveraging gamification into all aspects of the employee experience: from recruitment and professional development to incentivised performance. Everything from the onboarding process to checking off individual and team responsibilities, to learning the table layout of an establishment, can all be turned into a game. gamification makes the workplace experience more enjoyable for everyone.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s not just more fun \u2013 it\u2019s actually more effective. People who learn through games are more likely to retain information and remember an experience more positively than when non-gamified teaching methods are used. A report from the 2006 Summit on Educational Games by the Federation of American Scientists found that learners recall just 10% of what they read and 20% of what they hear \u2013 but remember 90% \u201Cif they do the job themselves, even if only as a simulation.\u201D\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Enjoyability is now a vital KPI for any hospitality company. It\u2019s what sets apart the ordinary from the unforgettable. With this new focus on enjoyability, hospitality companies are uncovering new sets of data that most industries haven\u2019t thought to analyse yet, they\u2019re finding new approaches to differentiate their properties in a crowded field, and they\u2019re discovering new ways to surprise and delight guests.\"})]});export const richText23=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to ensure a fully engaging experience, game mechanics in gamification is paramount within a campaign, if it\u2019s to be seen as gamification at all.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Using the following game mechanics will set you up for successful gamification use, here are 10 prime examples of Game Mechanics;\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Meaning & Purpose\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The simple use of narrative in the lead up to a task helps draw in the participants and creates a sense of direction and purpose moving forward with whatever task has been gamified. An example of this can be found within the area of gamified health.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The fitness app \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CZombies, Run!\u201D\"}),\" uses story elements to motivate users to run faster and longer, creating a world in which zombies are pursuing them. Sometimes you just need to \u201Crun for your life\u201D in order to run.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some people just need to understand the meaning or the purpose of what they are doing. For others, they need to feel they are part of something greater than themselves. Whether you have a full-scale story or just a simple notification before beginning a gamified initiative, that can be the difference between a task being a chore or an engaging user experience.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Leaderboards\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to motivate a user into giving the task at hand, all that they\u2019ve got, is to show them how they compare to others, as an individual or in a team. The use of time-based, team and individual leaderboards helps users see where they rank amongst others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards cultivate the social aspect of points and badges. The sense of competition that is built around a leaderboard, gives people a chance to prove themselves against others. It can be a way to win rewards, but can also be a place where new relationships are formed.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Loss Aversion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"No one likes to lose things, the fear of losing status, friends, points, achievements, possessions, progress etc, can be a powerful reason for people to maintain and move ahead with a task.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Think of it this way, what motivates you more, earning $5 or not losing $5? It\u2019s funny how having something within your possession, gives you an unspoken responsibility to care for it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you start a game of FarmVille, you\u2019re gifted with a piece of digital farmland, filled with crops and livestock. The sense that you must care for your land and all that is within it has managed to keep some players still to this day logging on to Facebook, to see how they\u2019re progressing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Feedback\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When participants in a gamified initiative are regularly notified of goals and achievements, this feedback allows for them to feel a sense of progression which then encourages participants to lean into the progressive momentum and achieve further results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Progress and feedback come in many forms for many different user types, as they all need some sort of measure of progress or feedback, yet some types work better than others. A few examples include onscreen notifications, text messages, word of mouth or emails. Feedback can be used to congratulate a user for reaching a goal or encourage the next steps towards a milestone.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Badges\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An indicator of accomplishment or mastery of a skill is especially meaningful within a community that understands its value. Badges are often used to identify skills and expertise within a group.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once the participants have gathered a certain number of points, they may be awarded badges. Badges are a form of virtual achievement by the participants. They provide positive reinforcement for the targeted behaviour.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike Leaderboards, that consistently update who is placed upon them. Badges are awarded to individuals as a landmark of their own personal achievements. A physical reminder of what one has accomplished. Badges address the motivating driver of collection and achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Badges have a social aspect to them, as we humans often crave outward recognition for our accomplishments; gamification understands this and utilises this driver within initiatives to get the most out of participants.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Points\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If Badges are landmarks in accomplishment, then Points are the pathway unto those landmarks. Points are tangible, measurable evidence of accomplishment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points help participants monitor their progress, both keeping score and establishing status. Points are awarded for completing activities, sharing, or contributing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points are the granular units of measurement in gamification, they are single count metrics.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Levelling Up\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating tiers of achievement helps build an overall sense of where a participant sits within a line of progression. By having levels in place, you\u2019ve created an indicator of long-term or sustained achievement for participants in an initiative. Levels indicate that an individual has reached a point of achievement and progression that has elevated them into a more advanced ring of goals and objectives they are now deemed capable of achieving.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levelling up is used to identify status within a community and to unlock new objectives, badges, activities, and rewards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levels and progress bars help to map a user\u2019s progression through a system. It can be as important to see where you can go next as it is to see where you have been.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Goals\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Goals are the objectives that points, badges and challenges all stem from. The direction of the narrative will lead participants to pursue these goals and as a result, unlock rewards and recognition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Missions or challenges give users a purpose for interaction and educate users about what is valued and possible within the experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game goals are a powerful mechanic to motivate people to action. If the narrative gives a sense of purpose, then goals give a sense of direction. Goals are most effective when they lead individuals to believe they are working to achieve something greater than themselves.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested, testing their knowledge and allowing them to apply it. Overcoming challenges will make people feel they have earned their achievement.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9. Social Network\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you think of games, you think of the social aspect that comes with engaging in an activity. Having a community within a gamified initiative is where it will derive its meaning for goals, badges, competitions, and other mechanics. We are social beings, and relationships have a powerful effect on how we feel and what we do.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an opportunity to share participant achievements creates energy. Others learn about goals, badges, and rewards that they may want to pursue. Status can lead to greater visibility for people, creating opportunities to form new relationships. You can also make use of feedback mechanics such as leaderboards and certificates.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10. Challenges\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested, just when participants may feel like they have mastered all that there is to master, when interest is starting to drop off, that is when you test their knowledge and provoke them into applying it. Overcoming challenges will make people feel they have earned their achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keeping individuals on their toes with strategically placed challenges means the longevity of participant attention goes further than if it were simply left in the hands of the originally outlined goals. Gamification is all about user engagement and challenges are a way of making the process less robotic, forcing individuals to get off autopilot and actually get involved in what they\u2019re doing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To learn more about brands that have applied gamification to their marketing, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/video-game-marketing-case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"see a wide range of case studies here\"})}),\".\"]})]});export const richText24=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The machines are taking over and we couldn\u2019t be happier. It\u2019s \u201CName your PC\u201D Day, Nov 20th (seriously, it\u2019s a thing), and Artificial Intelligence is no longer a distant concept, most people view AI as an idea straight out of Science Fiction, however most of us have unknowingly had AI already integrated into our everyday lives. The technology is leaving its footprint in almost every sphere of life and marketing is no exception. Almost all marketing experts are busy speculating how AI will influence marketing, consumer intent, business futures, consumers\u2019 buying habits, advertising, and so on.\\xa0The wildest part is that AI is only just warming up.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Both our personal and professional lives have started experiencing the potential of artificial intelligence, thanks to home and personal device technology such as Alexa and Siri, Not to mention the Machine Learning analytical software that is being integrated into different developmental fields. With these areas being just the tip of the iceberg for what is to come in the advancement of AI technology, you can see why marketers are less fearful of a HAL 9000 situation and more excited about what AI can do to enhance their marketing efforts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are some categories of AI that will help usher in these changes in the field of marketing;\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Machine Learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This technology does exactly what the name implies. Software that can comprehend data and problem-solve independently of human input, thereby \u201Clearning\u201D on their own. In a marketing context, it can be applied to a number of applications - ad targeting, lead generation and search optimisation, just to name a few.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To some extent, this part of AI will be the basis on which machines will start making more business decisions, thus, at least theoretically, freeing up time and space for business owners and workers to focus more on the human components of business and marketing activities. One example of decision-making in this scope is the use of digital personal assistants, such as the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=D5VN56jQMWM&t=141s\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Google Assistant\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Consumer Behaviour & Intent Focused Marketing\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"AI is all about data-driven approaches to \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"marketing\"})}),\" and decision making. Different platforms collect and store all kinds of analytics these days as a part of analysing customer patterns in order to develop more intuitive automated systems and customer profiles. This helps marketing target specific people along a sales funnel that may not even fit the traditional mould of a target market.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Software that can both view and understand where a \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/why-you-need-to-focus-more-on-consumer-intent\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"consumer\u2019s interests\"})}),\" are, can then in turn further cater to the consumers needs, leading them down the sales funnel in a faster, almost instantaneous fashion. This method helps secure more spontaneous sales within those moments of spontaneous desire.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Semantic Searching\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is simply an expanded look at the ideas of machine learning and meta-analysis. Semantic searching refers to the capacity for machines to essentially understand user searches contextually, in order to offer a set of results that are customised. This is achieved through the AI\u2019s ability to understand more about the contextual meaning of certain search phrases and patterns, along with considering things like the user\u2019s search history, all feeding into the results page.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A mishmash of these elements within an AI assisted search, results in Search Engine Optimisation (SEO) becoming more nuanced. In short, Semantic searching is all about the AI systems digging deeper and getting to the bottom of why a person is searching for something, rather than just showing the users results from the standard word search they have entered.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Content Creation and Curation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Do you have that friend that you hang out with so much that they begin to know what your thinking before you even say anything? That friend that knows your preferences on different subject matter? Kinda annoying, kinda great right?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"AI used for content creation and curation, is much like that friend of yours. A software that observes your preferences and overtime manages to gain a roundabout understanding of what types of content you wish to see more or less of.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We see examples of this all the time, through subscription services such as Spotify. The music streaming service gathers data with every song you listen to. It then manages to market to you more content that it believes you will be inclined to enjoy.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Voice Search and Speech Recognition\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the most prevalent forms of AI in more recent years has been the use of both Voice search and speech recognition, thanks to Home and Personal Devices that offer services such as Siri and Alexa.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What was once deemed as a gimmick has been improved upon and widely adopted by the market as a credible search type. These days, conducting a search through a quick chat with an AI system is much more efficient than having to handle a device, exit programs and manually look into the matter yourself.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the error rate within the speech recognition software improves with each passing day, so will the ability for these devices to promote particular products and services relevant to what a user is enquiring about.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Lead Generation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the biggest challenges every marketer faces is within the context of lead generation. Now imagine a software that not only can sift through piles of data to find the ideal customers and clients for you, but also let you know where each lead is on their customer journey.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This removes the daunting task of discovering new leads so that you can spend more time formulating your specific pitches and sales calls.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Chatbots\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Up until now, chatbots have been rather underwhelming. A lot of customers that jump on a website have been met with an answering machine of automated answers to specific question paths. The whole experience can be rather jarring and frustrating. A lot of customers have shared that they do not feel respected when they\u2019re left to talk to a robot with few ways to converse.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"However the advancement of Chatbots has them on a trajectory towards passing the \",/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Turing_test\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Turing test\"})}),\". Some Chatbots have gone as far as to have spelling errors and linguistic fillers, such as \u201CUms\u201D and \u201CAhhs\u201D, in order to disarm online viewers and simulate online chat between two people.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Automation and Personalisation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The current marketing landscape has been built upon a whole lot of trial and error, just a bunch of people attempting guesswork on the current market, with different forms of \u201CA/B Testing\u201D in order to understand buyer behaviour. While our analytical tools have come a long way, we\u2019ve always been limited by the human/data analysis factor.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Machine learning and AI is being used as a means of cutting through the noise and comprehending data in a way that only a computer can, in order to have an advanced understanding of the market.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Automation is one of the most interesting and useful AI applications in digital marketing, based on the fact that it can use large amounts of data to essentially choose a way that it will direct certain information. With this in mind, we can expect advances in automation to help with optimisation in both B2B and B2C.\\xa0\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot is happening in the world of marketing with respect to technologies like AI and machine learning. Marketers need to see this technology beyond its data analytics capabilities. It is time to think of this technology in terms of consumer needs and not just submit to the inflow of technological innovation.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We may think of AI as some sort of invasion of privacy, but part of your job as a digital marketing professional is to understand how to use it ethically. AI-directed tools will continue to become more commonplace and are abundantly useful when it comes to analysing and predicting the buyer\u2019s journey.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The future looks bright.\"})]});export const richText25=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay \u201CAll I want for Christmas is You\u201D and everyone you run into says \u201CMerry Christmas, ya filthy animal\u201D. Now this might sound like I\u2019m being the Grinch but let me assure you that I am unapologetically guilty of all three of these actions, I\u2019m just self-aware enough to know that other people are probably well and truly done with me, come Christmas. It really is the most wonderful time of the year, it\u2019s also the time of year that we see a great uptick in gift shopping sales.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This means that to cap off the year, there is a final push in sales that all brands are making simultaneously. So how does your retail store, whether it be brick-and-mortar or an ecommerce store, standout and rise above the shopping madness that comes with the season? Wait for it\u2026 \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This season can be overwhelming for shoppers. Between the large wish list from loved ones and the bombardment of seasonal marketing, the whole idea of gift shopping can become a bit much. Humans are naturally competitive however. We\u2019re hard-wired to want to win, and we\u2019re motivated by reward, whether it\u2019s monetary, physical, or simply bragging rights (ever gone to the gym with a buddy and noticed how much more you achieve?).\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification, which is the process of turning an otherwise uninspired task into a game in order to motivate and encourage people, has been used for years in many different forms. Here, we\u2019ll look at gamification as it relates to retail during this holiday season, and why business owners should consider gamification to help boost Christmas sales and engagement.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification in Retail\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has been a part of retail for a long time, the terminology was coined in more recent years but the principles have been incorporated into many different company\u2019s sales strategies long before. We now see a lot more smartphone utilised gamification but well before present examples, we would see a lot more gamification in the form of loyalty programs and flash sales.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"During a holiday season where most shoppers are making multiple purchases for other people in their lives, there needs to be something about your marketing that can hold the attention of these\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/why-you-need-to-focus-more-on-consumer-intent\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"fringe consumers\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the end, Gamification works in retail because it helps brands engage with their customers. Game mechanics also make shoppers believe that the more they shop, the more they stand to gain. Gamification has the ability to drive new and returning customers to your store, while offering insights into how shoppers engage with your brand. Lets take a more detailed look at different areas in which gamification can enhance a consumers experience while shopping in a retail store, with examples and why they work.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Rewards Programs\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you create an experience for customers that is more than transactional, a brand relationship is founded. When you let a customer know that you have noted their interactions with your brand and you wish to reward them accordingly, the customer feels appreciated.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"People love being rewarded, whether it\u2019s in points, discounts, or merchandise. An easy way to tap into this human desire is to build on customer engagement and\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.shopify.com/retail/customer-loyalty-program-why-retailers-need-one-and-how-to-build-one-of-your-own\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"brand loyalty by developing a tiered rewards program\"})}),\", where shoppers can perform certain actions to inch their way to a specific milestone.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Take Starbucks for example, as they once had the standard stamp card system that enabled customers to receive a unique stamp on their loyalty card with every drink purchase, and once the stamp card has been completed, the customer\u2019s next drink was free. These days Starbucks has redirected all their loyal customers to a personalised app which keeps track of all their awarded \u201Cstars\u201D (points), and how far off they are from their next free drink.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Along with an update to the loyalty system, the app allows you to place orders, points you in the direction of the nearest store location and provides limited time offers. In today\u2019s competitive environment, just having a loyalty program is not enough. You have to make a concerted effort to differentiate your program from others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The app is obviously differentiating the program in the eyes of the consumers as it manages to generate around 6 million sales per month,\\xa0making up around 22% of all US sales\\xa0for the franchise. Starbucks also sees a great increase with in-app purchases around the holiday season.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another route for rewards programs in retail, is the offering of loyalty points. Major retailers such as Myer, David Jones, and Walmart all have loyalty programs that encourage shoppers to make purchases in order to earn points. Once a certain number of points have been earned, they can often be redeemed for discounts or virtual cash to spend at the store.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Beyond both stamp cards and points systems is the offering of VIP status. Having a system that offers exclusive membership to only a company\u2019s most loyal customers based on past purchases, is a sure fire way to encourage customers (both those who are awarded VIP status and those that are lacking) to push into further purchases with a brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Providing exclusive previews of upcoming merchandise, special offers and event invitations are all strong motivators to encourage VIPs not to lose their status (loss avoidance) and to encourage others to attempt to reach VIP acclaim.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bottomline, Rewards Programs encourage customers to return frequently to a brand with ease.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Building A Mobile Game\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Being a Gamification Marketing company that specialises in branded mini-games, the team here at Gamify can talk until we\u2019re blue in the face about the benefits of reward based games within a brand\u2019s marketing, but we will keep it brief and leave you a few links on \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-ultimate-cheat-sheet-on-changing-buyer-behaviour\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Changing Buyer Behaviour\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/why-gamification-marketing-is-the-next-big-thing-in-campaign-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"why Gamification Marketing has become so important\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/15-reasons-to-use-games-in-your-marketing-strategy\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"13 reasons to use Gamification in a Marketing Strategy\"})}),\" and \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/7-best-gamification-examples-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"7 successful Gamification case studies and what made them so effective\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Without sounding like a broken record, gamification is built around motivational science. The inner-most workings of what can promote action in an individual are built into gamification initiatives and touched on in some form or another through the use of game mechanics. People are innately driven to earn rewards as opposed the being offered a handout.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Owners of location based stores often feel like they can\u2019t compete with ecommerce when it comes to attracting young, tech-savvy shoppers. According to\",/*#__PURE__*/ _jsx(Link,{href:\"http://www.marketingmag.ca/consumer/how-millennials-are-reshaping-the-retail-industry-175627\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"\\xa0KPMG\"})}),\", 87% of Millennials use more than two tech devices a day, which is why many retailers have started to use mobile gamification to engage with these customers.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:'An example of this can be found in GameStop. In the lead up to the release of \u201CThe Witcher 3: Wild Hunt\u201D, GameStop partnered with Warner Brothers, Interactive Entertainment and Google Maps to create a promotional game that asked players to find monsters that are featured in the \"Witcher\" game series, for a chance to win one of the hundred $50 GameStop gift cards they were being offered as a reward. The game not only helped promote the release of The Witcher 3, but also leveraged Google\u2019s Street View and GameStop\u2019s social media channels, which offered clues.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether you have an app or a website, having an embedded game that offers rewards and unique exclusives can be a great way to increase site traffic and brand engagement.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bringing Gamification In-Store\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether your retail store is online or it has a geographical location, you can enhance your store experience with game elements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To tackle the easy stuff first, online stores already have the advantage of being able to implement game mechanics such as a progression bar within the shopper\u2019s view. Elements such as these can help customers to see how close they are to completing their order and/or receiving their reward. This is an example of both feedback and progress, two game elements that act as stimuli in greatly encouraging customers to complete the task at hand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Location based retail stores can also incorporate gamification into the shopping experience as well. Offering in-store incentives for certain actions and purchases can go a long way in changing buyer behaviour.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"An example of in-store gamification can be seen in the shoe retailers Stride Rite, with their campaign to encourage kids to try on shoes. Shoppers would select a shoe in the store, try them on, and mimic dance moves on screen as accurately as possible. At the end of each game, the child would receive a score, which they could share online. Not only did it increase the amount of time children and their parents spent in store, it also drove the sales conversion rate because shoppers would feel positively about the shoes they had tried on.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-reality-of-ar-vr-and-mr-technology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"the direction that reality technology is heading in\"})}),\", it\u2019s well and truly on a fast-track to becoming the next wave of shopping enhancement and gamification opportunities.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Augmented reality can heighten the change room experience at clothing stores, through enabling shoppers to see an outfit from different angles and in different lighting so they\u2019re more confident in their purchase.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Virtual reality also provides experiential insights. In 2016, IKEA famously launched their virtual reality kitchen experience so that shoppers could experience all their finishings on custom kitchens before making the purchase. Since then, IKEA has helped customers bring the experience home with an AR app that helps project into their living space what the potential furnishings would look like in the actual living space.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Moving Forward With Retail Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can deliver rewards for retailers, whether it\u2019s increasing loyalty, engaging new customers, creating a fun shopping environment, or driving sales. Gamified shopping experiences can also allow retailers to track and gain insights into their customers, test new products and promotions, and keep overall customer experience high. This holiday season, why not give yourself the gift of maximised sales efforts, fringe consumer engagement and longterm customer investment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText26=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading that message, and while it may be all well and true, for marketers to rely solely on key demographics as a read on their consumer base. They risk missing more than 70% of potential mobile shoppers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Why is this the case? This is due to the fact that demographics rarely tell the whole story, they don\u2019t help us truly grasp what we need to know about our consumers. Understanding consumer intent is much more powerful, having an understanding of what consumers are looking for and where they are looking for it in a specific moment, helps yield stronger results.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"Don\u2019t get me wrong, there will always be a need to identify key demographics and invest into building longterm loyal customers, but with the mentality of the modern consumer and the resulting current marketing landscape, you would be depriving yourself of immediate sales if you fail to harness the \"}),/*#__PURE__*/ _jsx(\"strong\",{children:\"micro-moments\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\" that occur on a daily basis.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{children:[\"Target demographics are beneficial for marketing, but they're only a fraction of the greater market your brand should be marketing to in the age of the \",/*#__PURE__*/ _jsx(\"strong\",{children:\"assisted consumer\"}),\".\"]})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CWhat are these, micro-moments?\u201D You ask, well lets give some simulated examples. Imagine you have a leaky sink. What would of once been a phone call to a plumbing service has now been abridged to a quick YouTube search for a \u201Chow-to\u201D video.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What about a sudden realisation that you haven\u2019t bought those shoes for a loved one\u2019s birthday creeping up real soon and you won\u2019t have time to shop around. What was once a stress-filled time of squeezing in a moment to find a store which held a specific pair of shoes is now replaced with a quick search on your smartphone for the best options on price and shipping time, all done without the need to travel from A to B all the way through to Z to see your options.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These moments occur all. the. time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"More importantly, they occur outside of what would be deemed the target demographics for those particular products and services. In these situations intent and immediacy beat out identity and loyalty. So, as marketers what do you do about these transactions that take place beyond the initial customer forecast?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These micro-moments are the best opportunity marketers have to connect with people outside of their usual consumer grouping, at the exact point in time they are looking for something. Understanding consumer intent and meeting their needs in that very moment is the key to winning more hearts, minds, and dollars.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Demographic data is limited in what it can tell you\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As mentioned before, demographics will always play a part in marketing and understanding the consumer, but in order to be in a better position than your competition and of greater accessibility and use for \u201Cfringe consumers\u201D, you must understand and respond to intent.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Being a Gamification company, we can\u2019t help but use video games as an example. We\u2019ve discussed in previous articles about how \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/why-gamification-marketing-is-the-next-big-thing-in-campaign-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"the perception of the standard gamer is way off\"})}),\", in fact there is no standard gamer with both female and male gamers almost having a completely balanced share of the gaming market and the age range greatly varying, with the average being 36 years old.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So, to stay the course with \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"marketing video games\"})}),\" demographically in mobile searchers to just males between the ages of 18-34, the data shows that you'd miss out on the other 69% of mobile users who are explicitly expressing interest in buying the next big game. Not to mention video game content on YouTube, with 71% of the potential shoppers who are engaging with relevant YouTube content being outside of the target demographic.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is because YouTube, which is fast becoming the new buyer's guide and owner's manual for games, has become an educational hub for mobile users, who are watching video content to learn how to do things and explore their passions. These people are not all the same and they\u2019re arriving with various intentions, some want advice, others seek inspiration, and others want product reviews.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'A great example of a brand that has understood the power of intent and how YouTube can capitalise on this revelation, is Home Depot. The team at Home Depot had figured out \"do-it-yourselfers\" were turning to their phones (especially YouTube) to learn everything from \"how to tile a bathroom floor\" to \"how to build an outdoor fire pit.\" So to be more useful in these \u201CI-want-to-do\u201D moments, Home Depot built a content marketing strategy centered around \"how-to\" videos on YouTube.'}),/*#__PURE__*/ _jsx(\"p\",{children:'Today their YouTube channel has hundreds of videos, with the top 10 videos each reaching a million views or more. The full Home Depot \"how-to\" collection has received more than 48 million views!'}),/*#__PURE__*/ _jsx(\"p\",{children:'\"Mobile has significantly changed how we connect with customers at The Home Depot,\" said Trish Mueller, senior vice president and chief marketing officer at The Home Depot. \"We\\'re now laser-focused on how we can use digital to deliver against our customers\\' needs every moment of the day and every step of their home improvement experience.\"'}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Age of the Assisted Consumer\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With the incorporation of smartphones into everyday tasks, comes new forms of consumers. These consumers want to be educated, with personalised responses as soon as possible. As a result, they are more curious, demanding, and impatient than ever before.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Lets take a quick look at these three emerging consumer behaviours:\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Curious Consumer\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These consumers want to be sure they\u2019re informed before they make a decision, whether it\u2019s what to buy or where to go. People are embracing a \u201Ctry before you buy\u201D mentality and a \u201Cknow before you go\u201D attitude. They are looking to learn as much as possible about products, destinations, and experiences \u2014 before they commit.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The types of keywords that these consumers use when conducting a search include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CBest\u201D\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201C____ ideas\u201D\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CTo avoid\u201D\"})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Demanding Consumer\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These consumers expect every digital experience to be personalised just for them, they expect brands to understand their intent. For marketers, this means meeting these demanding consumers with the right information in the right moment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The types of keywords that these consumers use when conducting a search include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CMe/I\u201D\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CNear me\u201D\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CBest for me\u201D\"})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Impatient Consumer\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These consumers are making lightening-fast decisions, and they expect to be able to act upon those decisions instantly. They want immediate help in these decision-making moments.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The types of keywords that these consumers use when conducting a search include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201COpen now\u201D\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CNear me now\u201D\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CHow far?\u201D\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Getting started with moments of intent\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Knowing your consumer's intent means you can meet them in the moments that matter and deliver helpful content. Putting intent at the centre of your strategy requires two things; for your brand to be there and to be useful to the consumer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When your potential customers turn to Google and YouTube in their moments of need, you need to make sure\\xa0you are there. Using trend finding software, such as; SEMrush, Google Trends, WordTracker, Yoast etc, will help you to explore search trends and queries in your category in order to understand what consumers are looking for. Make sure you are there and useful in these moments of intent.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once you've ensured you're there to meet your customer, you then\\xa0need to be useful\\xa0in that moment. Otherwise they will simply move on to another brand. Google\u2019s research shows that 51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Think about unique, tangible ways your brand can help solve a problem or make life easier in real-time during a micro-moment, such as; provide local inventory information, develop \"how-to\" videos or offer the ability for consumers to seamlessly check out with an \"instant buy\" button. These little problem solvers can greatly effect buyer behaviour.'}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you knew your market reach could be much greater, just by accounting for those unidentified \u201Cfringe consumers\u201D, why wouldn\u2019t you update your online accessibility?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bottomline, you need to go beyond target market research in order to be both present and useful to the greater \u201Cassisted consumers\u201D.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText27=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:[\"3 Secrets to Marketing, in my Expert Opinion; \",/*#__PURE__*/ _jsx(\"br\",{}),\"1. Have a Clear Customer journey broken-down into actionable steps. \",/*#__PURE__*/ _jsx(\"br\",{}),'2. Continually ask yourself \"Can I automate this?\"',/*#__PURE__*/ _jsx(\"br\",{}),\"3. Tell people you have an Expert opinion.\",/*#__PURE__*/ _jsx(\"br\",{}),\"3. Never use more than 3 steps & always end in a question.\\xa0\"]})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"Jokes aside. I wrote this article to help people break down the customer journey. The first step to automating any form of your marketing effort is knowing the steps involved. Do you know of any other good marketing material thats helped you?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"The current digital marketing landscape has excelled in the area of\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.risefuel.com/blog/we-love-marketing-automation\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"marketing automation\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\", through the use of lead nurturing sales funnels. If you\u2019re unfamiliar with the term, just like an actual funnel (starting wide at the top, and getting smaller at the base to help direct the substance into the container), marketing funnel automation helps lead website visitors through the sales process and nurture them through the buying process.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are multiple variations of sales funnels, some have 3 tiers while others have 6 and so on, but in the end they all move in the same direction and offer the same result, sales. No matter which model you subscribe to, they all start with website visitors at the top of the funnel that eventually filter through the system, being delivered marketing messages in order to nurture them towards a sale.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sales funnel automation is a multi-tier process. There are many things that need to happen to ensure that your leads are aware enough of your company and product to make a purchase. It takes time for your prospects to be aware enough to even enter the funnel, let alone purchase your product.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The strategies behind automated sales funnels draw directly from buyer psychology. They walk leads through the psychological processes that the average buyer goes through to go from having a small interest in your product to being an active participant and buyer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s breakdown each stage of the customer journey, when moving through the automated sales process:\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Marketing Funnel Stage 1 \u2013 Awareness\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This early on in the journey, most customers are undergoing preliminary research. They\u2019re in no way committed to any particular brand and are definitely not far enough down the funnel to be hearing a sales pitch. In the research phase, customers simply want to gather information about your brand and its offerings. If you can further educate them, the consumer will naturally begin looking into specific solutions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The awareness stage is the first and most important part of the marketing funnel. Simply put, for your leads and prospects to get to the end of the funnel, they have to actually enter it in the first place. Customers need a reason to go to a brand\u2019s website before going ahead with the Internet search, a reason to \u201CLike\u201D the Brand, a reason to give their full attention, a question they want answered.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The majority of visitors who come to your website will be in this early stage of the buying process, so it makes sense for most of your content to be geared towards this group. Content at this level should provide an introduction to the industry, and guide the audience through beginner level concepts and ideas. Top of the funnel content is a valuable educational resource for consumers, while from a marketing perspective, it introduces consumers to your brand and demonstrates your industry authority.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are a variety of ways that you can use\\xa0automation\\xa0to convince new leads to enter your funnel. Some of the most common strategies include facilitating email newsletter signups by offering something of value \u2014 like an ebook, introductory white paper, newsletter updates, or other lead magnets.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By the time prospects near the end of your sales funnel, you want them to know that your product is the solution to their problem. Up until that point, you have to get them interested and engaged with your marketing messages.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The process of getting them to sign up for your email list and enter your funnel is often referenced as the \u201Cawareness\u201D stage, but the truth is that building awareness is something that continues for some time after they first enter the funnel. It depends heavily on why they entered your funnel in the first place.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For instance, if they downloaded an ebook that is only loosely related to your product, they may not be fully aware of what you have to offer. This is something that takes place in the early stages of the funnel. In these stages, you aim to create a bond with prospects by delivering value and facilitating awareness.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Other prospects may enter your funnel with a solid understanding of your company, product, and industry and require less nurturing throughout.\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Marketing Funnel Stage 2 \u2013 Interest\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"After a prospect is aware of your company and product, then you begin to build interest. If stage 1 of the marketing funnel created a problem awareness for consumers, then stage 2 should be creating a solution awareness for them.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Consumers at this stage of the buying process understand that your product or service could meet their needs, but know that other vendors could too. The goal with content at this stage is therefore to help consumers recognise that your business is the\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"best choice\"}),\". This content should exhibit your company as an expert in your field, and show how your specific solution will fulfil the consumer\u2019s need. Weaving storytelling into your messaging also helps prospects connect with your brand on a deeper level. You want prospects to connect on a more personal level. Sometimes, that means that you need to put a face to the name and share personal stories with your audience.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The \u201Cinterest\u201D stage is all about building a relationship with the prospects in your lead database and beginning to introduce the positioning for your product. In this stage, you'll continue to deliver new content to your prospects on a regular basis. This content doesn\u2019t have to be custom-made for prospects at this point.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this stage your goal is to really dig into your company, your products, and the helpful information that you are able to provide. Content ideas for this stage of the buying process include, demo videos, product or solution based white paper, FAQs and so on.\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Marketing Funnel Stage 3 \u2013 Desire\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Next comes the decision-making process. Prospects are aware of your company, the products you offer, and how they can help them to solve the problem that they are currently facing. However they are simultaneously evaluating the worth of your competition and alternative options.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This is where the rubber really starts to hit the road, as everything up until this point has helped lay the groundwork. This stage is where you want to start sending the more \",/*#__PURE__*/ _jsx(Link,{href:\"https://avada.io/social-proof/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"transparent sales materials\"})}),\" in order to influence your prospect\u2019s decision-making process.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"A few of the common types of content and strategies employed in this stage of the marketing funnel include; customer testimonials, case studies, advanced white papers, free samples and so forth.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The social angle of customer testimonials manages to cut through the divide between consumer and brand. When you can point a prospect in the direction of a satisfied customer, it allows for the prospect to identify with the person in the testimonial and how it applies to their current problem that needs to be solved. The decision-making process becomes a lot less daunting for prospects when they see that others have gone before them on the customer journey and have ended up satisfied with their purchase.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Much like customer testimonials, case studies can shine a light on a previous \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"customer engagement\"})}),\". It may not be as personal but it can be a lot more in-depth and numbers based, giving customers a very analytical overview of past customer journeys.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"For a completely different approach, White papers give your prospects insight into the\\xa0technology\\xa0or industry considerations that drive your product and your interaction with customers. White papers can be delivered at every stage of the marketing funnel automation process, but are particularly effective as customers start to make their buying decision.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to help a potential consumer get across the line, is to let the product speak for itself. When you offer a free sample of your product or service, the curious prospect no longer has to speculate. They either want more of what you offer or they don\u2019t.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The content that you deliver during the desire stage plays a key role in whether or not they buy your product. Ensuring that you have the right content on hand before designing your automated funnel is critical for delivering value in the right way during this stage.\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Marketing Funnel Stage 4 \u2013 Action\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"During this stage, you begin to make direct\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://adespresso.com/blog/call-to-action-examples/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"call to action\"})}),\"\\xa0requests and hard-sells for your product. This is where you ask the leads to take action. Ultimately, your conversion rate in this stage provides direct insight into the effectiveness of your funnel as a whole. It\u2019s the key metric used for optimising your nurturing process and growing your revenue over time.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"After you have put in the final push with offers such as free consultations, free trials, discounts and other calls to action. You will both deliver on sales materials and reroute those that choose not to buy back to an earlier stage in the funnel, as some customers will require more nurturing than others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some might be willing to buy at an earlier stage in the process. The great thing about marketing automation is that it can identify these issues and handle the placement of your prospects within the funnel for you, based on their actions and interactions throughout the process.\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Marketing Funnel Stage 5 \u2013 Post-Purchase Behaviour\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Finally, don\u2019t think that the sales process is done just because a purchase decision has been made. What happens after the sale has been\\xa0completed is\\xa0just as important as what went into bringing about the sale in the first place! That\u2019s right, a lot of modern sales funnels fan back out again on the other end of a sales conversion, with an effort on cultivating loyalty and advocacy from the growing customer base.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If your new customers are greeted by a thoughtful on-boarding process, personal attention, and all the resources they need to use your product successfully, they\u2019re more likely to confirm to themselves that they made the right choice. When customers are feeling confident, they\u2019re more likely to pass on their satisfaction to others in the form of recommendations and product endorsements. If, on the other hand, your new customers experience disappointment after their purchase, they\u2019re more likely to request refunds, write negative reviews, and recommend that others in their social circles purchase from your competitors.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There\u2019s not much content you can create to help facilitate a good post-purchase experience, just small prompts like webinars, surveys, advanced ebooks and loyalty discounts, to help keep front of mind with your customers while not overdoing it and driving them away. Ultimately if your product or service is doing a good job of what it needs to do in order to solve your customers problem, it will do most of the heavy-lifting beyond the sale.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Although most people enter the funnel at the top \u2014 the \u201Cproblem/need\u201D recognition section \u2014 not everyone does. Some will enter at subsequent stages, but the process remains the same no matter which stage someone enters the sales funnel, so make sure you have quality resources readily available for each tier of the funnel.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Fore More Resources Check out:\",/*#__PURE__*/ _jsx(\"br\",{}),\"- Marketing Funnel Automation from \",/*#__PURE__*/ _jsx(Link,{href:\"https://logininsider.com/m-logins/marketing-funnel-automation-login.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"logininsider.com\"})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText28=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Marketing online isn\u2019t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer optional for every business. In order for most businesses to not just survive but also thrive, online marketing has become a necessity. There are however multiple pitfalls to avoid when marketing online that unfortunately too many businesses have to learn about the hard way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In an effort to do our part and keep you ahead of the curve in your marketing efforts, here is a quick list of 10 of the biggest online marketing mistakes and how you can avoid them;\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Not targeting the correct audience/Targeting everyone\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Stop me if you\u2019ve heard this one before.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A company is so caught up in measuring visitor traffic on their website that they endeavour to do any and all things to increase their visitor numbers, forgoing the conversion of visitors into customers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often businesses go overboard in their marketing ploys in an attempt to cast a wide net. This usually results in loyal customers getting burnt and the demographic the companies should be targeting not being fully realised.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This shouldn\u2019t need to be said but don\u2019t lose your grip on your target market simply because you haven\u2019t identified and known who you should of been aiming for. Consider the demographics of your current and prospective customers. That\u2019s who you need to be targeting.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"According to the \u201CMobile search & video behaviour analysis\u201D from Millward Brown Digital; 56% of sporting goods searchers on mobile are female, 45% of home improvement searchers on mobile are women and 68% of skin & body care influencers in the past six months were men. What we\u2019re trying to say is, don\u2019t make assumptions about the demographics of your customer base, do the research.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Having unreasonable expectations or none whatsoever\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Have you ever seen someone start an exercise and diet routine, only to throw in the towel after a week because they weren\u2019t seeing the results? That is how a lot of people view online initiatives. If the results aren\u2019t instantaneous, it must not be working.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This isn\u2019t entirely the individuals fault, there are so many rumours and success stories being passed around regarding businesses seeing unbridled success overnight, you\u2019d be forgiven for buying into the hype and thinking your success is mere moments away.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'However this commonly leads to an overestimation in user engagement, which can also muddy expectations. Most people want a \"Jack and the Beanstalk\" scenario, they view starting an online initiative as throwing some magic beans out the window, resulting in an atmospheric overnight growth. When really they should be prepared for the long haul, planting and caring for their seeds, promoting and investing in online growth.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"The flip-side to people having unrealistic expectations in their online initiatives, is the people that have no real goals or agenda in what they\u2019re doing online. If you do not have any long or short term goals clearly mapped out, then your business is aimlessly floating.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Define what you wish to achieve so that you know what you\u2019re aiming for and then make sure that your goals have been clearly communicated with the rest of the marketing team, so that everyone\u2019s efforts can work towards achieving the established objectives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The solution should be in establishing SMART (Specific, Measurable, Attainable, Relevant, Time Based) goals, that make sense regarding the current performance of your website.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Not calculating ROI\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"On the backend of discussing expectations and goals, if you are blindly putting time and energy into online strategies, how will you truly know what success looks like with no discernible measurement? The answer is, you won\u2019t.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you do not know how much money you are spending on online marketing/what kind of return you are getting, you will be doomed to make the same mistakes over and over again.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Omitting to calculate the results of marketing can lead to burning cash, through repeat offences of the same ineffective campaigns. Measuring ROI can help you to direct your budget and attention towards which initiatives are working and also help identify what needs to be abandoned or modified.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Calculating your ROI isn\u2019t as difficult as it may seem. The key is to know which metrics you will be following, such as traffic, leads, click-through rates and conversions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once they have been identified, take the financial gain from your investment and subtract the cost of your investment. Divide that number by the total cost of your investment and there you have your calculated ROI.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Make sure you determine the ROI of all of your \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"marketing campaigns\"})}),\" moving forward.\\xa0\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"It\u2019s the only way to truly know if your strategy was successful.\"})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Not having the right resources\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"We have never lived in a period in time before that has as much on and offline provisions readily available than we do right now, so why are so many businesses and individuals ignoring this fact and struggling alone in their efforts?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to online marketing, to use budget or lack thereof as an excuse as to why you have not hired a professional or used tools is a weak standpoint. Yes, some professional services and tools can be dearer than others but with the sheer number of supplies readily available, there is something out there for everyone, no matter what price bracket you fall in.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether you have a knowledgeable consultant or external hire in the wings or you have an automated software that can keep you on top of your marketing efforts, you will need an ally to help you navigate the fast paced world of online marketing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Underrating the cost of marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Riding off the back of \u201Cunreasonable expectations\u201D is the unmitigated presumption of online marketing being little to no cost. This way of thinking is often brought on by a misconstrued outlook on things such as self-managed SEO.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Make no mistake, the expertise required to get results will never be cheap. Spending your time and money on building a website and not spending on marketing is like throwing a party and not telling anyone about it, throwing a party is pointless if no one is going to attend it. Just like a website lacking in marketing forgoes any real need to exist.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Therefore, you should recognise the fact that marketing a website always bears the cost. It is recommended to set up a budget that can cover almost a year\u2019s marketing cost. The amount can vary depending on purpose and objective of the marketing strategies selected, but in most of the cases, the amount of the budget should be around 20% to 50% of the cost of the website.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bottomline, you need to have a marketing budget, if you don\u2019t, that\u2019s your first mistake. The second mistake people make is not properly allocating the funds from their marketing budget to the specific areas requiring it i.e. customer acquisition, customer retention etc.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You need a well-rounded marketing strategy, and your budget should reflect this plan accordingly. Spending money on multiple avenues and campaigns can help hedge your bets in case certain promotions don\u2019t work as well as you predict.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Neglecting mobile users\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It still blows my mind, how many businesses have a website that have not been optimised for mobile viewing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019ve written countless articles here at Gamify about the ever growing market opportunity that runs parallel with the widely integrated use of mobile devices in everyday lives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whoever you\u2019re trying to reach is guaranteed to have a phone and are increasingly more likely to search for you on said phone rather than a PC or Laptop.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Mobile optimisation isn\u2019t just convenient, it\u2019s vital. Bad mobile experiences can turn customers away from your business. In fact, \",/*#__PURE__*/ _jsx(Link,{href:\"http://www.business2community.com/mobile-apps/non-mobile-optimized-websites-lose-online-customers-2-01785131#jh8sFPBMERc5CpaK.97\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"50% of people\"})}),\"\\xa0said they would use a company less often if they did not have a site that\u2019s mobile friendly, even if they liked the brand.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Not taking care of your website across all device forms sends a negative message to your viewers, one of indifference and neglect. What kind of impression do you want leave with your customers?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In some cases, having a mobile App is both a lot more practical and of a greater customer yield than a standard mobile optimised site. While this may not be reasonable for everyone, some companies can definitely benefit from it. All that being said, your business should always have a mobile optimised site in order to truly be accessible to all of your customers.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Lacking in discounts or promotions\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"You may have information about your business that you feel your customers could greatly benefit from if they were to simply jump on your website but from their perspective there simply is no need, no desire, no reasoning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to grab and hold the attention of your customers, is by offering discounts and promotions to encourage customer engagement with your brand. Something as simple as a discount offer can help increase traffic to both your store locations and your web page.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Make sure to advertise your sales clearly, promotions can usually help increase your sales. Just remember, offering a discount doesn\u2019t mean that your customers won\u2019t purchase items listed at full price as well, in fact some shoppers feel even\\xa0more inclined to make additional purchases due to the savings they are making through the provided discount code/coupon.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Coupons also build a stronger relationship with your clients, with \",/*#__PURE__*/ _jsx(Link,{href:\"https://conversio.com/academy/what-science-says-about-discounts-promotions-and-free-offers/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"91% of people\"})}),\"\\xa0saying they would revisit a retailer after they redeem a coupon. Discounts are a great way for you to acquire new customers and retain your current clientele.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification Marketing is built firmly on the foundation of connecting psychologically with the user\u2019s human desires and rewarding their achievements, resulting in a \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-ultimate-cheat-sheet-on-changing-buyer-behaviour\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"change in buyer behaviour\"})}),\". Gamify\u2019s studies have shown that rewards are \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/15-reasons-to-use-games-in-your-marketing-strategy\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"7X more likely to be redeemed\"})}),\" when they have been earned rather than offered generically at the end of an Ad.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating an online experience in which customers can engage with your brand, build positive association and earn rewards for their achievements is a strong plus.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Steering clear of social media\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re not using social media platforms to market your brand, I\u2019m not sure where to even start with you.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"First of all, why? Second to that, it doesn\u2019t matter what your reasoning is, it is wrong (the truth hurts). If you are avoiding social media, you may be allergic to inexpensive opportunities to interact with your customer base and may need to see a doctor about that.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Straight out the gate, creating social media accounts come at no cost. From there, social media advertisements are grossly underpriced right now according to Gary Vaynerchuk, one of the biggest leading voices in modern marketing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Your customers use these platforms, so you need to use them as well, plain and simple. If you want to be approachable and able to gauge your customer base in a low-key environment, social media is where you need to be.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"All this being said, once you create your profiles,\\xa0DO NOT BUY FOLLOWERS. You might be discouraged if you don\u2019t have tons of users following your page right away. Don\u2019t worry, this will change.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Buying followers does not accomplish anything, you won\u2019t have any additional engagement, you can\u2019t accurately read your brand\u2019s growth and if you get caught out, it will be a huge smudge on your brand\u2019s reputation.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9. Spamming your customers\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are three things to consider about your previous emails towards customers; are each of your emails Helpful, Educational or Relevant?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you can\u2019t honestly say that your previous emails hold at least 2 of these 3 listed qualities, chances are you have unknowingly been spamming your customers. This can however be a quick fix.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Relevancy is possibly the most important of the 3 qualities you want in your emails, and how you make sure of this is by creating \",/*#__PURE__*/ _jsx(Link,{href:\"http://www.business2community.com/b2b-marketing/secret-b2b-email-marketing-wizard-list-segmentation-0642426#V76BsicriRAr3dQY.97\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"email segmentation lists\"})}),\". This will help channel specific content to a recipient list that is more than happy to receive it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This means any subscribers that would not find a particular form of content relevant, will not become frustrated with you dumping unwanted material in their lap. If they\u2019re already a subscriber, this means that they are genuinely interested in some of your content. Don\u2019t make them unsubscribe by sending them emails that they don\u2019t want to see.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"An easier way to categorise recipient lists before even getting to backend, lead-flow systems is by simply giving your customers the power to choose, providing newsletter options when they initially sign up to receive content. This comes in the form of asking them how often they want to receive emails, Do they want your monthly newsletter? Or do they want your weekly promotion? Or maybe even Both?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If customers only want to hear from you once a month, make sure you\u2019re not contacting them every day. They will unsubscribe and won\u2019t get any of your future messages.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10. Not using a call-to-action\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As we touched on earlier in regards to setting goals and tracking your progress. How do you assume your customers will help you reach these set goals?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating a great online advertisement is one thing, following it up with a strong call to action is another. If you wish to have your customers perform an action, there will need to be a prompting motivator on your end in order to get them into gear.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once again, Gamification Marketing is a strong example for CTAs, creating interactive experiences that require customers to submit their details, visit a website or enter stores in order to redeem their rewards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you start using strong CTA methods, you can separate your company from the competition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019ve noted from this article, a few mistakes that your company is currently making, don\u2019t feel deflated, having this acknowledgement is already a positive step towards updating your marketing approach.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Online Marketing is a vast term, with many different faces. Don\u2019t be afraid to dabble in a few different marketing forms, don\u2019t be afraid to make mistakes, just make sure that you are tracking and measuring everything and in-turn learning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you are facing problems in promoting your business online, the team at Gamify are more than capable of helping you take positive steps forward in all the aforementioned areas in an affordable and practical manner, contact us today to see how.\"})]});export const richText29=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Being well at the backend of 2018, Augmented, Virtual and Mixed Reality have well and truly surpassed the murmurs to find that they\u2019re currently at the tipping point of becoming mainstream use. So, lets take a look at what each of these technologies brings to the table and what opportunities come with utilising each of them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While both Augmented and Virtual Reality seem to be the heavy-hitters at this point, Mixed Reality is still yet to be fully understood and realised, yet in my opinion it holds the most potential for the direction everyday technology is currently heading in.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Australia, looking to have a greater impact on the tech world, has been quick to move on these latest advancements in reality technology. Making Australia one of the pioneering locations that will set in motion this next era of reality based technology being incorporated into regular life. That\u2019s right, everything from Education, Travel, Healthcare, Advertising, Real Estate and just about anything in-between can be enhanced by having these technologies built in.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But before we get too far ahead of ourselves, lets breakdown these three forms of reality tech in easy and digestible terms.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Virtual Reality (VR)\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Virtual Reality is a completely immersive experience, as users are presented a total virtual environment that is generated by a computer, mostly in the form of a headset visor with additional headphones. Advanced VR experiences can even provide the user the ability to move about within the space and explore rather than be passively presented to. To add to the freedom of movement, there can also be handheld devices issued, so that users can have an even greater interactive experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This technology has been a part of pop culture for decades, in the past it simply wasn\u2019t where it needed to be in order to be taken seriously, as it was often portrayed in film as complete science fiction. These days Virtual Reality has become actualised due to a great uptick in groundbreaking technological advancement in recent years.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some of the leading VR options include Oculus Rift, Playstation VR and Google Cardboard, the last example being Google Cardboard has been strongly incorporated into viewing YouTube\u2019s 360-degree videos. These videos are increasing in popularity as viewers are enjoying feeling as though they are truly a part of the experience as opposed to just watching a standard video.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Real-Life Applications of Virtual Reality\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When talking about Virtual Reality, most people associate it with the gaming industry, and for good reason. A lot of early stage VR games have only just begun to scratch the surface of what the technology is capable of and still, people are blown away by the interactive experiences it can provide.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However this is not the only context in which VR is enhancing user experience, some examples include;\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Education\"}),\", becoming more engaging for students with visually enthralling VR learning sources.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Travel & Tourism\"}),\", creating a \u201Ctry before you buy\u201D experience for inquisitive travellers, creating destination and hotel simulations that allow for viewers to assess where they would like to go and where they will stay.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Marketing\"}),\", bridging the gap between in-store experiences and online shopping, with product heavy simulations to help users gain a better understanding of what the actual purchase will look like.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Real Estate\"}),\", providing potential buyers the opportunity to virtually walkthrough both occupied housing and properties that are yet to be developed.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Healthcare\"}),\", creating a more interactive surgical training program along with non-invasive ways to educate patients on their anatomy health.\"]})})]}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Augmented Reality (AR)\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike Virtual Reality being a fully immersive experience, Augmented Reality layers projected digital images over the top of real world images, via a camera\u2019s display. Users interact with the real world while digital content is overlaid for an enhanced experience, these virtual objects can be an image, video or interactive data. Think Pokemon Go with all of its location based gameplay, it relied on the users to go to real world environments in order to find projections of specific Pokemon and hopefully catch them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Currently the most common device for an AR experience is the smartphone, as it has a backend camera which can be displayed on the phone\u2019s screen in real-time while also adding digital content over the top. This also means that AR is the most accessible reality tech of the three, as an AR experience can be just an App download away from most people and it will always be on their person as opposed to a VR headset that restricts users to the safety of their own home as they will become blind to any real world danger with every VR experience.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Real-Life Applications of Augmented Reality\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Much like VR, you\u2019d be forgiven for thinking that AR is mostly tied to the gaming industry due to the breakthrough success of games such as Pokemon Go, and while the potential is most definitely there for some unique gaming experiences, AR is the answer to all those times that you wish you had a visual aid to help you with decision making, navigation, further comprehension of a subject and so on.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"AR isn't just an experience, it enriches standard day to day activities, some examples include;\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Retail\"}),\", allowing online shoppers to project would-be products in their homes for a better understanding of what their purchase may look like around their house or even worn on their body.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Advertising\"}),\", creating \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"unconventional ads\"})}),\" for viewers to interact and engage with while being mobile.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Navigation\"}),\", projecting seamless and effortless instructions for viewers to help them find their destination quicker and easier.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Manufacturing\"}),\", generating AR assists for workers to help reduce human error, save time, save money and increase efficiency.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Maintenance and Repairs\"}),\", helping provide further comprehension on an item\u2019s required maintenance or repair, avoiding any potential further damage and the need to hire a professional at the same time.\"]})})]}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"strong\",{children:\"Mixed Reality (MR)\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now for the most recent and misunderstood reality tech, Mixed Reality. There\u2019s often confusion between people on what exactly MR is, so to break it down into the most basic definition I can; Mixed Reality falls between the spectrum of VR and AR offerings.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Stay with me here, whether a Mixed Reality experience sits closer to VR or AR, the defining factor is that all digital elements in the experience are stitched and anchored to real world elements, this means users can engage with these elements on a greater scale than either AR or VR.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If this still isn\u2019t making sense don\u2019t worry, a lot of people simply refer to MR experiences as \u201CAdvanced AR\u201D or \u201CAdvanced VR\u201D and they\u2019re not wrong, that\u2019s essentially what MR is.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just to really help convey my point, I will give two examples. The first example of MR which sits closer to the VR side of things, would be, if you were to be in your room with your headset on, and the technology has scanned your environment and seen that you have tripping hazards on your floor. It can then be converted into the mechanics of your experience so that you know to step over or around an object.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While an example of MR that sits closer to an AR experience would be, if you could look through your phone or holographic glasses to see a real life table be converted into a piano with fully interactive keys. You touch the table where the keys are visualised and it responds by playing the note.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Mixed Reality is something that has been largely played up in Science Fiction but is now in its early stages of helping advance areas of civilisation. So what industries can mixed reality be used in? As MR tech hasn\u2019t been fully realised yet, here are a few industries with huge potential for MR prospects.\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Communications\"}),\", enhancing the ability for individuals to collaborate on subject matter, being able to share eye views, pull up documents and highlight real world items while talking to each other.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Education\"}),\", providing enhanced versions of AR and VR\u2019s interactive contributions in study.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Manufacturing\"}),\", facilitating manufacturing processes through incorporating ready to use checklists and real-time assists, much like AR.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Maintenance & Repairs\"}),\", providing an alternative to hiring a professional within an area that requires expertise and precision, through having a fully interactive walkthrough with a professional, saving you time and money.\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The forecast in expansive use of reality technology in the near future has accumulated a predicted worth of over $148 Billion worldwide by as early as 2021. This leads to some people overhyping these emerging technologies, while others greatly underestimate their value. Unfortunately both of these parties perpetuate a vicious cycle of both blinding and deterring the opposing side from truly identifying where reality technology is heading. A simple rule of thumb in avoiding the messy debate antics, is to look towards major developers and tech leaders to see what their stance is.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Take for example Facebook, recently buying out the world-leaders in VR technology, Oculus. Coughing up $2.75bn in order to seal the deal. Facebook\u2019s objective in more recent years has been to adopt early stage tech and integrate it into the lives of billions in order to advance the efficiency of everyday life.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This isn\u2019t just the case for VR as Jason Juma-Ross, the head of tech, entertainment and connectivity for Facebook explains, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201COver a year ago we announced we were starting to deploy a platform called AR Studio\u2026 Facebook\u2019s augmented reality camera now reaches 1.5bn people irrespective of whether they are on Android or iOS.\u201D\"}),\" So, what is AR Studio? Much like \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/how-html5-games-and-facebook-are-helping-game-developers\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Facebook\u2019s Game Centre\"})}),\" allowing for HTML5 game\u2019s to be developed and distributed through their platform, AR studio allows non-techies, without detailed programming expertise, to create AR experiences, by dragging and dropping 3D effects and sounds, making AR more accessible and approachable for clients and agencies.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In defiance of Facebook, Snapchat has continued to run independently in the field of AR, introducing their Lens Studio and Shoppable AR lenses, which has garnered the attention of ad buyers, specifically with AR budgets as their Shoppable AR lenses incorporate redirect buttons for users to be sent to a video, website or App Store.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ad buyers seem to be the most receptive to the developments in reality technology. The moment social media giants start to adopt these technologies, Advertising and Marketing is not far behind.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"AR and VR are slowly moving mainstream, but while the majority of marketers foresee an uncertain future ahead for\\xa0VR ads, they aren\u2019t saying the same about its effortless, more accessible cousin - AR ads. Ad buyers say they are seeing an increase in spending when it comes to AR ads, and with new AR features coming from Facebook, they believe budgets will only expand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'VR will most certainly follow, its biggest challenge currently being the lack of content for an expensive piece of technology, but as the \"chicken and the egg\" dilemma eventuates in an influx of quality content, the consumption will also bring down the price point to something more approachable for the masses.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"In summary, if the experience requires special hardware to view (such as a headset), it\u2019s VR. If it uses camera vision to read in real world information, it\u2019s AR. If it involves both scanning the environment for data and displays through a headset for deeper immersion, it\u2019s MR.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Get familiar with all three of these as they will very much be a part of your future soon.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText30=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s that time of the year, when you\u2019re completely justified in locking yourself away from all the trick \u2019r treaters, putting on some scary movies and playing some horror based games. This year, we\u2019ve got you covered with a list of some of personal favourites of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),\" that we highly recommend you play while eating all the candy you said you\u2019d share with the neighbourhood kids.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Outlast 2\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The beauty of games over cinema, is more often than not, sequels are superior to the original. To kick this list off, we\u2019re jumping right in with a sequel game that proves this very point, Outlast 2.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game\\xa0pushed further than the original and inadvertently much further than most other entries in the genre at the time. This game had me in hysterics, I was constantly having to wipe my sweaty palms off so that I could hold the controller properly due to the amount of fear and anxiety this game stirred up while I ran through corn fields, both hoping to lose my pursuers and getting myself lost at the same time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This may not sound appealing to you the reader but when you\u2019re playing a horror game, I believe the true measure of success is how much it unsettles you, how much it can stir up emotions and just completely ruin your mood. I believe Outlast 2 has done just that.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The original Outlast took place within a mental hospital that was filled with manic characters and grotesque scenery, the game is by no means bad but it feels a little stale, playing to many horror cliches, whereas Outlast 2 has you stranded in a mountainous region that is awash with characters all tied to a religious cult that all feels very Jonestown-esque.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Simply put, it is a refreshing take on a survival horror scenario. With your options being reduced to nothing more than running or hiding, this game prompts you to complete it just so you can leave the nightmare behind you.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Until Dawn\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re undecided on whether you want to watch a scary movie or play a game this Halloween, Until Dawn manages to tick both boxes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A game that does not rely heavily on how well you know your way around a controller. Until Dawn is a fun game to play in a group environment, often leading to people shouting out what your next decision should be.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Feeding heavily into the exploitation of slasher film tropes, this game is a product of all those times you watched a horror movie and thought to yourself, \u201CI wouldn\u2019t of gone that way!\u201D. While not being as scary as some of the other options on this list, Until Dawn really makes you feel the weight of all the decisions your characters make along the way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game is a thoughtful experiment in how far you can go with multilayered player-driven narrative games, delivering an engaging experience where story and controls meld for powerful meaning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Until Dawn was unexpectedly a lot more fun than what I first perceived, and the depth with which my choices mattered and affected the final outcome encouraged repeat play-throughs. In the end Until Dawn succeeds in being a great achievement in player-driven narrative, and a horror game you should definitely play if your Halloween forecasts a group context.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Dead Space 2\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many games that fit the format of surviving on onslaught of nasty foes with whatever weapons you have at your disposal but none of them really feel as threatening as Dead Space 2.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Confession time, I never played the original game and I get the feeling that it doesn\u2019t really matter. At the end of the day, you\u2019re an engineer in space who is shooting his way through a plague of Necromorphs that have flooded the facility. Any questions? Too bad we\u2019re moving on.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The atmospheric deep-space setting and terrific, distinctly sci-fi gameplay elements is what separates Dead Space 2 from any other survival shooter on the market. There\u2019s something about being isolated in space which feels especially lonely and daunting, there is no possibility of the cavalry being just around the corner, there is little hope that safety is just out of reach, it\u2019s just you and some of the scariest monsters in gaming.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"That\u2019s right I said it. The Necromorphs terrify me for 2 reasons; the first being that you often hear their blood-curdling screams well before you manage to spot them and the second reason being that by the time you do spot them they\u2019re often swinging violently as they charge towards you. This means that despite your powerful and satisfying arsenal, you still feel as if you're in constant danger.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This alone is the key to Dead Space 2 being an effective survival shooter. Intimidating enemies and claustrophobic environments. As long as you've got the stomach for it, Dead Space 2 is one sci-fi horror thrill ride you definitely want to take.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Red Dead Redemption: Undead Nightmare\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Possibly the most underrated game on this list, more often than not overlooked on other halloween games lists and it's a shame.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Undead Nightmare is mostly eclipsed by the success of its host title Red Dead Redemption, so allow me to shine a light on this kitschy, fun and self-aware game entry.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just how Red Dead captured the mood and feeling of early westerns, Undead Nightmare leans heavily into early horror movie tropes. This shines through brightest in the soundtrack, having the sound steer away from the Spaghetti Western sounds, heavily influenced by Ennio Morricone and towards more Southern Gothic Rockabilly, and it just works on every level.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"How such a unique addition to a more mature title works is by it acknowledging its kitschy-nature and doubling-down on it. Everything from the misplaced narration, soundtrack, zombies, four horses of the apocalypse and even Sasquatch making an appearance, help contribute to Undead Nightmare\u2019s tone being almost completely unassociated with its original title.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game was created within a time when zombies where everywhere in pop culture. You\u2019d be forgiven for thinking the creators at rockstar created a half-baked attempt at a zombie based game as a simple cash-grab but you\u2019d be quite wrong. The moment you begin to play Undead Nightmare, it becomes apparent that there was quite a bit of love put into what could of otherwise been an underwhelming side game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you clear graveyards of undead infestations, save townspeople from being eaten alive and vanquish zombie hordes that were overrunning town areas all the while listening to the sound of rockabilly licks and riding the flaming apocalyptic horse of War, you can\u2019t help put feel the strong association this game holds with the goofiness of Halloween.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"FRIDAY THE 13TH: THE GAME\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sometimes you just want to pay honour and respect to a great within the Horror genre and Friday the 13th is one of the best ways to go about it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether you want to be Jason or one of the unfortunate camp counsellors, you can try your hand at either hunting down the other players as the iconic killer or you can attempt to escape his clutches. This game, while still quite buggy, is still a horror fan\u2019s dream come true.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Much like other games on the list such as Until Dawn, the in-game choices you make will effect how things play out for you. For example, you could attempt to collect all the missing parts of your car in the hopes of driving away to safety but you may find that this is quite a noisy task as opposed to simply sneaking around and waiting out the night.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game is operating at its peak when played in online co-op mode. Having other players either working with you or independently makes for a richer horror experience.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Alien: Isolation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As a fan of the Alien franchise, I need to make it known in the great debate between \",/*#__PURE__*/ _jsx(\"em\",{children:\"Alien\"}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"Aliens,\"}),\" that I am firmly planted in Ridley Scott\u2019s camp with \",/*#__PURE__*/ _jsx(\"em\",{children:\"Alien.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"For those that aren\u2019t sure what I\u2019m referring to, James Cameron\u2019s\",/*#__PURE__*/ _jsx(\"em\",{children:\" Aliens \"}),\"is basically a Vietnam war movie with Aliens, whereas Ridley Scott\u2019s \",/*#__PURE__*/ _jsx(\"em\",{children:\"Alien \"}),\"is\",/*#__PURE__*/ _jsx(\"em\",{children:\" Jaws\"}),\" in space.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s this specific distinction that makes Alien: Isolation a head and shoulders superior game to any other in the \u201CAlien franchise\u201D. While most Alien games followed Cameron\u2019s lead in giving the players weapons to blast their way through their foes, Alien: Isolation taps into Scott\u2019s original vision for Alien, throwing the defenceless protagonist into a labyrinth in space with an often unseen but ever-present danger.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Alien: Isolation is terrifying because it\u2019s a simulation, not a game. You aren\u2019t running through the mechanics of a playthrough, rather you\u2019re on the ship, the\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Sevastopol\"}),\" with the infamous Xenomorph traipsing around the corridors and air ducts. There is a forward moving story but there is no set way in which you get from point A to B. With this fact, along with the flawless environment and tonal recreations that call back to the original movie, you\u2019d be forgiven for becoming fully immersed in the experience and shrieking like a terrified pup when the Xenomorph inevitably yanks you out from whatever hiding spot you\u2019ve tucked yourself into and puts an end to you promptly.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The AI system in the alien makes it impossible to truly pin down, it learns from your playing style and adapts. Imagine spotting a big, ugly spider in your bedroom, after your initial fright you go to collect whatever tools you need to dispose of it and upon your return you discover that the spider seems to have disappeared. This is essentially the relationship you maintain with the Xenomorph in this game. When the alien is present to your location, you are doing all that you can to avoid it and then when it appears to be gone you are not met with relief but in fact more dread and panic.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Left 4 Dead 2\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Halloween doesn\u2019t always need to be about getting completely spooked, sometimes you just want an excuse to lay waste to a horde of zombies with your friends, and that is exactly what Left 4 Dead 2 delivers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the Nazi Zombie side games from the Call of Duty series strike a similar tone, they quickly run into the issue of being repetitive in nature, while being stuck in rather small maps. Left 4 Dead avoids these issues by having clear cut point A to point B missions, this creates both a sense of urgency and purpose behind each play.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Along with the AI system in the game encouraging the zombies to spawn differently each time, the special infected trying alternative attacks, and even weapon drops changing all based upon your performance. This keeps players on their toes with every single play-through being slightly different, and the resulting strategy to survive much more organic and integral than any other FPS on the market.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike most other shooters, Left 4 Dead hinges on cooperative multiplayer. You and three friends must shoot, tear and slash through an unrelenting mass of raging zombies. From the moment you leave the safe house to the final rescue chopper, you are completely dependent on each other which goes a long way in making this game so fun in a group halloween hangout.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Left 4 Dead, although it may appear as a mindless shooter, can be far more. Played properly, L4D offers 100+ hours of unrivalled co-op insanity\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Surprisingly, Left 4 Dead 2 is able to out-gore, out-scare and out-explode the original in just about every way. Instead of a very grey, kinda boring cityscape, you\u2019re running through hotels, swamps, plantations, river fronts, malls, abandoned highways, amusement parks\u2026 we could go on. The diversity is staggering and ultimately makes each movie-like campaign more exciting, tense and memorable than the first game.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Resident Evil 7: Biohazard\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When I was young, I went to my friends house and played the first three Resident Evil games, I remember being terrified but also not wanting to be uncool in front of my friend so I choked down my fear and pushed into the experience. As years went on and the titles continued to be released, it seemed that Resident Evil lost its balance between being a horror/shooter to becoming a full-blown shoot \u2019em up experience\u2026 with monsters.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Needless to say, I no longer felt that terror I once did. Resident Evil 7: Biohazard, is a return to order, filling the player with the subtle notion that something is wrong before ripping their limbs off. Swapping out the 3rd person view for a 1st person experience was vital in making this new claustrophobic environment feel, truly gritty, oppressive and overwhelming.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"I believe Resident Evil\u2019s biggest problem was that it was a unique property that attempted to create new content on top of new content, eventually this practice would run thin on new and innovative ideas. There is no shame in drawing from the well of other\u2019s works, in fact most historically great films, songs, literature and games all steal elements of other people\u2019s works and birth something new from it.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It's quite evident that the team behind Resident Evil 7 was aware of this fact, showing strong film influences throughout the game, touching on elements of \",/*#__PURE__*/ _jsx(\"em\",{children:\"Texas Chainsaw Massacre\"}),\", \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Devil's Rejects,\"}),\" \",/*#__PURE__*/ _jsx(\"em\",{children:\"The Blair Witch Project\"}),\"\\xa0and\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Cannibal Holocaust\"}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Bloody, tense, and exciting throughout,\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Resident Evil 7\"}),\"\\xa0is exactly what the series needed. Full of dread and brimming with anxiety, the series that started it all has finally found itself after decades of wandering.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Limbo\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The Horror genre by nature is mostly abstract, but Limbo is the most independent work on this list.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re wanting to have a Halloween experience that isn\u2019t planted in immediate terror but more a subtle and inescapable world of dread and melancholy, Limbo is the game for you.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game is bleak, cold and truly lonely, so why do we as humans subject ourselves to such ominous gameplay? I have a theory that this game connects with people on an unspoken level, presenting itself as a physical manifestation of how we make sense of and deal with our inner-struggles in the form of a grim fairytale. I could go down a whole rabbit hole on this topic alone but I\u2019ll save you the trouble.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Limbo is a simple but effective game, as you play as a young boy looking for his sister in a nightmarish world, wandering through gloomy forests, exploring forbidding caves and try to escape an industrial complex of whirring machines and smoke stacks \u2013 all painted in silhouette against the smoky greys of an old flickering film. It's amazing that such a simple approach can create such a gloomy atmosphere.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This games dark tone is sealed by the apparent fact that you're in a world that doesn't want you there. Any run-ins with other young boys, tends to head in a direction very reminiscent of Lord of the Flies, having them chase you down with spears and rocks, any creatures such as the iconically big spider, will mercilessly hunt you down until they make a meal out of you. You may feel personally attacked in the moment but if any of the antagonists succeed in killing you, you quickly come to realise how much the world doesn\u2019t even acknowledge you were ever a part of it. You are just a smudge that needs to be wiped out. Heavy.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"P.T.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"P.T. is a teaser to a game that is no longer happening, so how on earth does it continually manage to show up, time and time again on lists such as this one?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When I was a child, I had a lucid nightmare that I unwillingly navigated with a sense of dread, knowing the whole time that something was wrong but unable to identify what exactly. An unidentifiable figure was haunting me throughout and I woke up from that dream drenched in sweat and completely exhausted. P.T. tops people\u2019s lists because it manages to capture that unexplainable feeling and take people like myself right back to that place.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To cut to the chase, the Silent Hill series has always managed to pioneer what a horror experience can be on a console and P.T. being the latest instalment has somehow managed to become a complete game-changer in every sense of the word. The trajectory for horror gaming was altered by this teaser alone, in fact P.T. has become the new gold standard of what a good horror game is, inspiring many replicated experiences such as Visage, Alison Road and even to a degree the earlier list entry of resident Evil 7.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Up until P.T. was released, most horror based games have been looking through the wrong end of the telescope when dissecting what makes for a good horror experience, choosing to make first and foremost \u201Cgames\u201D that have a garnish of horrific tonal elements and scary aesthetics. Whereas P.T. has opted to provide a nightmare simulation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"I was unprepared and ignorant to the fact of just how malnourished I was within the context of horror game experiences. I\u2019ve never felt more psychologically tormented and anxious in my life. period.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The reason being, that it was just too much. Not just in the sense of scares (don\u2019t get me wrong, some of the most genuine fear induced fright I\u2019ve ever experienced) but the sheer level of directorial and artistic ambition that overwhelmed me, I couldn\u2019t find the edges of the experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Up until playing this game, any horror element in a game was an external threat, a transient fear, something that could be defeated or avoided. However, psychological fear and trauma, never goes away. The creators of P.T. understood this. Creating experiences and dread that follow you and only grow stronger and more overwhelming with time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game doesn\u2019t play by the rules of game mechanics and logic, just another way in which it leaves you feeling exposed and vulnerable. The best outcome from all this being that the game has reached folklore status through the whispers of the internet, with people offering up solutions as to how you can escape this shared nightmare.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When the real world is touched by the urban myths a game has cultivated, the nightmare has spread from the console into your everyday life in order to continue haunting you. That is the true measure of a successful horror game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"So that is our list. Make sure you set yourself up with at least one of these titles, come October 31st and go easy on the candy. If you want to put forth your own top 10 for Halloween, then please enter your list into the comments below.\"})})]});export const richText31=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" has been a general term that has continued to gain traction and popularity in a lot of different categories, one of the most shining examples being the incorporation of game mechanics within Business practices. So, why is this the case?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While many believe Business Gamification to be a way in which to cultivate employee competition and ultimately manipulate an increase in performance. This is a rather old outlook on what Gamification within Business is capable of, rather it promotes and encourages behaviour that companies value. In fact we want to highlight 10 benefits to implementing Gamification within Business you may not have considered.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Creativity in Problem Solving\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"Lets face it, work can become a little robotic, a little uninspired, a little platitudinous in nature. It\u2019s easy to zombie through the mundanity of routine work, and inadvertently become stale in both your work quality and performance.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just talking about this type of work life is making me feel bored and unmotivated. Fortunately, Gamification has the ability to promote creativity and imagination by letting you explore new ways to get things done. With its problem solving and decision making tests, you\u2019ll be creatively challenged at every level. Sometimes you just need those little challenges to inspire you, unclog the drain of your mind and see a new approach to better tackle your workload.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many Business giants, that spend a great part of their employees\u2019 working day encouraging creativity through playful activities.\\xa0It has been recorded that creativity and commitment\\xa0seem to drastically improve with the workers\u2019 participation in these kinds of programs.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Easier Workplace Assimilation for New Employees\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When starting a new job it can be daunting. Everybody else seem to be well and truly settled into their roles, while you\u2019re doing your best to get into the rhythm, shared by the rest of the office. New recruits are often overwhelmed with the amount of juggling and guess work they encounter when first entering their new role. Through Gamification, the game mechanic structures help convey and outline the workload that is expected from any newbies in the office, making the transition into a new work environment less intimidating and more manageable.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification structures are like a beginner\u2019s guidebook on how to seamlessly enter a defined culture, helping fresh employees gain a clearer understanding and familiarity of a new workplace environment, culture, workflow, expectations and how to fit in.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The possibilities offered by gamification are extensive, one of them being the possibility of internally transmitting, the corporate\\xa0image of the company\\xa0to workers. With gaming dynamics, business culture can be conveyed and understood easier by new employees.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Rational and Calculated Business Decisions\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of Gamification\u2019s strongest features is its ability to both collect data and white-label it. Having business numbers wrapped in anonymity, means that any factors that can detract from making the right choice such as unconscious bias, are off the table. When it comes to business, wouldn\u2019t you like to know that all decision you or your superiors make are grounded in data and logic. The right people are being assigned to the right roles and as a result the business is flourishing for it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Outside of business decisions, gamification also helps employees identify and self-improve on areas of their work that is lacking. Many employees are required to perform different tasks which many times can involve conflicting expectations. For example, a customer service representative, being the first caller to customer needs, is expected to resolve issues fast, but at same time need to also receive a high customer satisfaction rate. Using gamification, it is possible to track many different elements and balance them. An employee can see that they are relatively fast, but have a problem with how satisfied customers are once they get off the phone with them. Seeing many KPI's at the same time can help employees get a snapshot of how they are doing overall, and alter what needs to be changed.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Autonomy\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Tired of the sheer number of work meetings that take place week in and week out? According to a study from Bain & Company, \",/*#__PURE__*/ _jsx(Link,{href:\"https://medium.com/marketing-and-entrepreneurship/how-much-time-are-you-wasting-on-useless-meetings-a316fab475bc\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Senior executives spend up to 2 days a week in meetings\"})}),\". Wouldn\u2019t you like to breakaway from the slow grind of figuring out where everyone is up to in their workload? Gamification allows for this, offering game structures that can track both the progress of others and yourself, cutting out the need to have constant group huddles and catch-ups. This gives you the freedom to work independently while still contributing to the larger team.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The time saved with this process also allows for more productivity and a greater work turnover. Who would of thought?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Social Strengthening & Recognition\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An essential part of gamification is not just your personal success. When you work with others, there will always be social elements at play, some are hurdles such as learning to work with others and some are escalators like being recognised at work for achievements. Gamification often has a structure within business that cultivates team strengthening practices through examining your collaborative skills, testing if you\u2019re a team player and monitoring how well you move ahead in unity.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"On the other side of social aspects at work, research has found that status at the workplace is just as important to employees as financial rewards. In other words, it is important for most of us to feel that we are doing a good job. Gamification is a great way to track the progress of employees and in doing so, reward them accordingly for their achievements. The real beauty is that it's all done automatically, and therefore is easy for managers to stay on top of.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Being recognised in the workplace for great achievements and reaching goals is important to employees and gamification can seamlessly record and make sure that no one is overlooked for their noteworthiness. Employee contributions never go unnoticed as they\u2019re always aware of and engaged with the company\u2019s objectives, goals and vision.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Objectivity\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the main reasons for a business to integrate gamified work practices is to have automated data collection in place. As mentioned earlier in \u201CRational and Calculated Business Decisions\u201D, If the indisputable numbers are being recorded, this will bode well for employees, as any preconceptions a manager may have about a team or individual, will not determine a poor business decision.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This data can be in regards to whatever the business sees as a priority and needs to have an accurate read on. This component of gamification is extremely valuable as it can hold a mirror up to a business and show for better or worse the general health of a business, along with its pain points.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Developing Skills & Mastery\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the biggest drivers behind why we as humans enjoy playing games is the structured path for one to improve their skills upon. The feeling of developing a certain skill is one of the most important aspects of fulfilment in the workplace.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Gamification allows us to learn new things, while also tracking our progress along the way. Before we know it, what used to be extremely challenging is now completed with ease, thanks in part to the ability to read any pain points and areas in need of improvement. This is what researchers at the university of Chicago have called \"flow\", and it turns out to be an important factor in employee well-being.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"Recent studies have shown that Millennials rank training and learning as the most important benefit a workplace can offer. Organisations are cottoning on to this fact as the increase in organisations offering their employees different personal and professional development routes is steadily rising. Organisations are now more capable of doing this than ever before, using eLearning platforms that are cost effective, and that can be integrated in to other aspects of work.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Through different mechanics such as quizzes and simulations, this type of learning is also more engaging and more enjoyable. Finally, eLearning also allows employers to easily measure how their employees are doing and progressing in the learning process.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Thanks to gamification, companies can focus on improving or developing\\xa0specific skills\\xa0on their teams. Gamifying training programs will be useful to make employees improve those essential aspects to progress in several areas: leadership, stress management, communication skills, negotiation skills, etc. While employees have the ability to push themselves towards mastery within the areas of their work and education, helping open doors to future work prospects.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Feedback\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Have you ever felt anxious in the workplace? The uncertainty of where you stand in the office, leaving you to ponder whether or not your superiors are happy with your performance. In the past, people would walk blindly into their performance reviews, only to find that they are not tracking like they thought they were. This leads to a stress filled season of work ahead with the employee hoping they\u2019re taking the right actions in order to get back on track.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Performance reviews can often be delayed as they usually occur quarterly, mid-year or at the end of the year. Thanks to gamification, feedback on your performance is instantaneous, consistent and in real-time. This way your work performance can progress in a more linear fashion, instead of a jolty and reactive performance effort. Gamification\u2019s data collection allows for you to learn faster while now always being aware of whether your performance is on track or not, and what needs to be improved to rectify the situation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is a great way for employees to receive constant, up to date, and automatic feedback. By using leaderboards of different kinds, it is possible for employees to see how they are doing compared to benchmarks they had set for themselves in the past, or compared to other individuals and teams in the organisation.\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gameffective.com/feedback-is-essential-to-gamification/?utm_campaign=elearningindustry.com&utm_source=%2F10-surprising-benefits-of-gamification&utm_medium=link\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Feedback\"})}),\"\\xa0is one of the most important elements of gamification, as it allows users to constantly understand how they are doing and what they can do to improve.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The strength of any high performing team is the collective effort and alignment of their abilities, personalities, traits and skills. Knowing your team member\u2019s abilities and skills is essential and through gamification you can gain much insight about each team player. You\u2019ll learn how to adapt yourself around people\u2019s personalities and traits and how best to utilise their abilities to ensure you come out winning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Increased Motivation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to completing tasks at work, sometimes the motivation simply isn\u2019t there. The mountain of tasks before you can seem too much to even warrant any real attempt. Now they say the best way to approach a big task is to break it down into smaller more achievable tasks that you just keep knocking out, one after the other until you\u2019ve managed to finish the whole thing. This is sound advice but it doesn\u2019t tackle the root issue at play here, being Motivation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It is no secret that\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.game-learn.com/the-importance-of-training-and-investing-in-time-management-and-productivity/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"the more motivated we are, the more productive we become in our workplaces\"})}),\", so how do we motivate our employees or even ourselves? A classic business approach to motivation is to throw money at the problem, and while incentivising employees with financial reward may yield results, it will always be a short term solution to a long term problem. Using game mechanics to increase the skills of employees leads to an increase in productivity, as a result of generating a relaxed and\\xa0collaborative environment.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification, using a goals, achievements, and rewards based system, makes for a practical and immediate solution to an employee\u2019s approach towards everyday problem solving. These structures encourage employees, through making workloads seem more digestible and ultimately\\xa0motivating them to progress in their efforts, improving their individual productivity and ultimately effecting the culture of the office, which can expand across the whole organisation.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gaming techniques encourage employee\\xa0engagement through \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-ultimate-cheat-sheet-on-changing-buyer-behaviour\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"psychological principles that the human mind holds\"})}),\" at its foundation. By applying gamified techniques to employee training, workers acquire a greater understanding and commitment to the organisation, along with an increase in the\\xa0sense of belonging to a team. Through game-based learning it is easier to generate a greater identification with the company\u2019s goals.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Forward Thinking\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Lets be honest, it can be quite draining to constantly go from completing one task to blindly finding your next one. A strong quality of business gamification is its ability to communicate and convey to employs what is expected of them next in their chain of work. Whether being utilised as part of the onboarding process, the internal learning system, or the project management system, gamification offers a simple way to communicate what the next stage is.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Something as simple as integrating a \"Next Best Action\" function into your gamified software can maintain workflow momentum. The term implies that wherever an employee is currently positioned in their workload, a particular task or action could potentially propel them forward in a positive matter, \u201CNext Best Action\u201D is a way of implying an immediate \u201Cto do\u201D list.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"This knowledge can help employees feel more motivated towards their goals, having more of a forward thinking outlook on where the business is heading and what part they play in that, aligning themselves with the greater work vision.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When gamification is executed correctly within business, there really is something there for everyone. Working against personal benchmarks, being recognised for a job well-done, offering training narratives \u2013 gamification really can cater to everyone's needs in the organisation. Together with the ability to view feedback at any given time, gamification allows everyone, and not only those at the top of leaderboards, to enjoy the possibility of improving their performance.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The underlying theme of business gamification seems to be tapping into human motivators and building and autonomous structure. At the end of the day, isn\u2019t that what every business wants?\"})]});export const richText32=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification is based more so on Activity than Engagement?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now, before we dive any further into this issue lets make one thing clear, activity and engagement are both positives, activity should not be looked down upon simply because its roots do not run as deep. In fact, activity is in some cases the best outcome possible within certain gamification subject matter.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Different categories of Gamification\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In the world of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification Marketing\"})}),\", customer engagement is the end goal, building both brand association and brand relationship through engaging practices. On the other hand, Business Gamification functions strongly within the realm of activity, creating automated game mechanic systems that help menial tasks get accomplished, and right in the middle of both of these examples is Educational Gamification, which often requires a balance between both activity and engagement in order to help students remain attentive and able to walkout their learnings within the game outlined structure that has been put in place.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Activity within Gamification doesn\u2019t necessarily need to be viewed as a campaign or program falling short, it all comes down to location, location, location. In the context of Gamified Health, recorded activity through game mechanics is their cornerstone. Take fitness\\xa0bands as an example. If you are not naturally motivated to exercise, a fitness band is a great way to create a healthy habit, it may not be engaging per say but it can prompt you into participating in goal oriented activities. In fact, I propose, that the creators of fitness bands are reliant heavily upon the fact that their customers require an external source to propel them forward in their goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If we wanted to exercise without the band, we would not buy the latest one. However, I digress. If wearing the fitness band prompts you to exercise \u2013 surely this is a good thing? If it requires constant prompting, but you are at least doing the exercise, is this not a successful venture? You may not be as deeply connected to the process but the goal has been accomplished.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you look at more common uses for gamification, such as making training materials more interesting, do we need long-term sustainable, engagement? No! We just need people to finish the training. If gamification\\xa0helps the training process to suck less, then it\u2019s a win for everyone!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The difference between Activity and Engagement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before I get too far ahead of myself, let\u2019s look at the difference between activity and engagement. Engagement is somewhat subjective and can be hard to truly tie down and define, so for our sakes, lets consider it to be a state in which a person is voluntarily\\xa0participating in an activity with commitment, without the feeling of being forced or coerced into participation. It is heading towards people \u201Cwanting\u201D to participate.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is very different to just an increase in activity. Without engagement, activity needs constant prompting. With the example of Gamification Marketing, if you were to find that users were starting to\\xa0feel negative about your campaign, it is quite possible you\u2019ve approached gamification from more of a Business Gamification perspective, creating an experience that is largely geared towards results based on activity. In another context you may have created a perfect gamification experience but in the world of marketing, it\u2019s no bueno.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With Gamify, being first and foremost geared towards Gamification Marketing. Lets continue to analyse Activity and Engagement within this context. These days marketers no longer view smartphones as a multi-tool incorporated into the lives of everyday people but rather an external brain, due to the time people have spent imprinting themselves on their device. This means to hold the attention of a user through a game on their smart device, is one of the truest forms of engagement in a modern marketing landscape.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Advergaming, being the act of advertising a brand-name product by featuring it within a game context, such as an embedded website game, mobile app or social media link \u2013 is a powerful tool in the scheme of infiltrating the \"external brain\" of customers. In comparison to traditional TV ads which may garner the attention of viewers for only a moment, advergaming presents companies with the opportunity to have consumers internalise their desired messages, repeatedly and for extended periods of time. This is achieved through engaging the user by a way of stimulating their need to be both entertained and achieve little victories.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"Games differ from other forms of entertainment mainly because playing them requires active participation from consumers. Advertisers and publishers need to keep in mind the unique characteristics of a \u201Clean-in\u201D game experience when deciding on the best integration and media placements. There is a unique opportunity to leverage ad formats which drive both retention for publishers and awareness/purchase intent for brands.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike most traditional marketing, games cannot unexpectedly pop-up into user\u2019s feeds, arresting their attention, instead users are provided both an option and incentive to play the game which means any engagement from that point on comes proactively from the user, they are in control, they choose to interact with the company. This alone is a marketing win.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With users engaging with games and inadvertently interacting with businesses, there is an opportunity for businesses to display their messages and brand in a variety of ways throughout the time that the user is participating in gameplay. Games invoke a level of engagement that\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.adweek.com/tv-video/infographic-how-video-on-demand-and-time-shifting-are-changing-television/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"cannot be reached by the likes of video\"})}),\". In fact, studies have shown that regular TV still has large viewership,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/dadehayes/2017/03/02/millennials-are-fine-with-tv-ads-but-focus-on-phone-screens-nielsen-study-finds/#36334f9c57f7\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"unfortunately for stakeholders in the $72 billion TV marketplace\"})}),\", people are habitually looking at their phones during the airing of commercials.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gabrielle Heyman the IAB Game Committee Co-chair from Zynga put it this way, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CFrom my perspective, integrations in mobile games are an important way to leverage not only the 2-way engagement games offer, but the huge reach of the audience.\\xa0According to Mary Meeker\u2019s 2017 Internet Trends Report, three-quarters of mobile users are mobile gamers. Integrations in game offer unparalleled time spent and interaction with a brand. We\u2019ve seen several advertiser integrations in games drive upwards of 15 minutes time spent with the brand. \\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"In a game with natural breaks between levels, a video interstitial between turns mimics the commercial break found on live TV. \\xa0Much has been made of the interruption this poses to consumers. However, the data tells a different story. For some of the largest games in terms of Reach \u2013 Zynga\u2019s Words With Friends is an example \u2013 the game has maintained its position as the top #1, #2 or #3 game for eight years, even with an ad after every turn. \\xa0For game publishers and consumers ads are seen as a fair value exchange for otherwise free content.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"From rewarded video to esports, playables and video interstitials, game advertising is uniquely suited for consumer engagement and, as we all know, engagement is the new gold standard for marketers.\u201D\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In an age when people look to a screen to be entertained in those daily moments of downtime, most users don\u2019t see the games they\u2019re playing as marketing at all, one of the biggest reasons being that games naturally avoid a lot of obstacles most traditional forms of advertising need to avoid, such as showing people\u2019s faces in adverts. Yes that\u2019s right, something as trivial as \",/*#__PURE__*/ _jsx(Link,{href:\"https://blog.marketo.com/2018/10/about-face-why-you-should-stop-showing-faces-in-your-ads.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"showing people\u2019s faces or personalities could potentially deter numbers\"})}),\" on a campaigns engagement rate. Most advergaming alternatively features more environmental images, product visuals and creative illustrations.\\xa0This creates an opportunity for marketers, as games can offer them that quick burst of stimulating entertainment while also creating product awareness/passing along new lead information to businesses.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Verdict\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"So, we\u2019ve established that Activity works within certain categories of Gamification but what about Marketing? Does every campaign need to be fully immersive in order to be labelled a success? In short, no. In most cases Engagement will be the objective in order to motivate users to do whatever the campaign was designed for, but we get so hung up on words such as \u201Cengaged\u201D\\xa0and \u201Csustainable\u201D. More often than not the behaviours we are looking for in gamification are very short term. Not always, of course, but let\u2019s be real about it and stop beating ourselves up over it!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Is an increase in activity, however short term, better than nothing? of course it is and it is worth every cent if it achieves its goal!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the end, lets aim to be engaging with our future marketing campaigns, but lets not be too hard on ourselves if we find them to simply be vehicles for activity. Sometimes that\u2019s all a campaign really requires.\"})]});export const richText33=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay connected on, has since pivoted into a newsfeed, marketplace and now game centre, with the launch of Facebook\u2019s Instant Games.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The Instant Games platform had a modest beginning with only 17 games at their disposal, however those games were popular titles such as Pac-Man, Space Invaders, and Words with Friends, which all came from reputable developers such as\\xa0Bandai Namco, Konami, Taito, Zynga and King. The year that followed Instant Games\u2019 launch would see an expanse in their game library along with it also\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://techcrunch.com/2017/05/02/messenger-games/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"becoming globally available\"})}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With facebook\u2019s Instant Games now exiting its beta testing stage, it has become open to all developers, this means the platform allows developers to build \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/flash-is-over-what-you-need-to-know-about-html5\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"mobile-friendly games using HTML5\"})}),\", in order for the games to work on both the main site and the Messenger service. This helps bypass the requirement for users to download native apps from Apple or Google app stores.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is a huge positive for the game development market as not only are HTML5 games quick, clean and easy to create but now they have a sizeable platform that can eliminate any competition and unnecessary fees in the more communal environment of the Facebook umbrella, as opposed to the existing app store giants.\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"div\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In addition to getting users to spend more time on Facebook\u2019s platform, Instant Games provides Facebook with the potential for new revenue streams now that they're moving towards game monetisation, having in-app purchases on their roadmap for some time now.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This means developers will also have access to Facebook\u2019s Monetisation Manager, where they can manage ads and track how well ad placements are performing; as well as a Game Switch API for cross-promoting games across the platform, or creating deep links that work outside Facebook and Messenger.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"After it was brought to Facebook\u2019s attention that developers would not be receiving their 70 percent revenue through the Android platform due to a revenue share with Google, Facebook\\xa0announced\\xa0it will waive its 30 percent share of\\xa0Instant Games' in-app revenue on the Android platform in order to make things right.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"At the outset, Facebook\u2019s original agreement with developers was that the developers would receive 70 percent of the Instant Games revenue, with 30 percent going to Facebook. However, things run a little different on Android, with developers being forced to also share 30 percent of their revenue with Google. In fact, Google took 30 percent of the total, and then Facebook took 30 percent of what was left. Developers were left getting only 49 percent of the total revenue on games they had created.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"After evaluating this, Facebook made the decision to forgo their revenue share, in order to keep developers satisfied and continuing to expand the library and Instant Games offerings.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Since last year, Facebook's Instant Games have grown to around 200 titles, but the company isn\u2019t talking in-depth about their performance from a revenue perspective.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"They did offer one example of a well-performing title,\\xa0Basketball FRVR, a simple 3-point shooter game, which is on track to make over 7 digits in ad revenue annually, and has been played over 4.2 billion times. That is madness!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With the public launch, Facebook is offering an Instant\\xa0Games\\xa0developer documentation page\\xa0and a list of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://developers.facebook.com/docs/games/instant-games/engine-recommendations\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"recommended HTML5\\xa0game\\xa0engines\"})}),\"\\xa0to help developers get started. Developers can then build and submit games via\\xa0Facebook\u2019s App page.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With all of this in mind, Facebook\u2019s Instant Games is a huge opportunity for any aspiring HTML5 \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"game developers\"})}),\" that are looking for a platform that can showcase their work, make them a little money and put them in front of the right people.\"]})]});export const richText34=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CWow, a gamified campaign sounds awesome! I'm just not sure how to get my Boss onboard\u201D\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Lets be completely transparent here, the team here at Gamify love games, why wouldn't we?! but more importantly we believe in the motivational science behind \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\". So, when we have potential partners talk to us about how fun games are, we agree but endeavour to make sure that there is more motivation and understanding behind the urge to create a gamified campaign.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"The objective behind educating partners being that, sometimes when they have the task of gaining approval from the higher ups, relying solely on words like \u2018fun\u2019 just won't cut it. Bosses want to know that they aren't burning their marketing budget on f\"}),\"rivolous,\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"\\xa0flash in the pan trends.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an idea based around a Gamification campaign is all good and fine but if you do not have a firm understanding behind why you think a game campaign would be of great benefit, there is little chance you will be able to convince your boss to get onboard.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In honour of \u201CBosses Day\u201D (Tuesday, 16th of October), we\u2019ve compiled a list of 7 important details about Gamification Marketing your Boss wants to know, in order to equip you in what could otherwise be an\\xa0\",/*#__PURE__*/ _jsx(\"span\",{children:\"up-hill battle.\"})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Engagement\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When I say engagement, I do not use this word flippantly. One of the strongest factors within a branded mini-game is its ability to have \",/*#__PURE__*/ _jsx(\"em\",{children:\"measurable\"}),\"\\xa0engagement. Gamify\u2019s software platform allows for the backend to capture data pertaining to how many unique players are engaging with the campaign, who is handing over their information, how many social shares and who is redeeming their earned rewards.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you haven\u2019t done so already, take yourself over to our \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/video-game-library\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Game Library\"})}),\" to get a better understanding of the recorded demographics and target markets from previous campaigns along with our \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/case-studies\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"case studies\"})}),\" which expand on the level of engagement previous clients have received from our game engine.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike most traditional marketing, games cannot unexpectedly pop-up in user feeds, arresting user attention, instead users are provided both an option and incentive to play the game which means any engagement from that point on comes proactively from the user, they are in control, they choose to interact with the company. This alone is a marketing win.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With users engaging with games and inadvertently interacting with businesses, there is an opportunity for businesses to display their messages and brand in a variety of ways throughout the time that the user is participating in gameplay. Games invoke a level of engagement that\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.adweek.com/tv-video/infographic-how-video-on-demand-and-time-shifting-are-changing-television/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"cannot be reached by the likes of video\"})}),\". In fact, studies have shown that regular TV still has large viewership,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/dadehayes/2017/03/02/millennials-are-fine-with-tv-ads-but-focus-on-phone-screens-nielsen-study-finds/#36334f9c57f7\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"unfortunately for stakeholders in the $72 billion TV marketplace\"})}),\", people are habitually looking at their phones during the airing of commercials.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In an age when people look to a screen to be entertained in those daily moments of downtime, most users don\u2019t see the games they\u2019re playing as marketing at all.\\xa0Games can offer them that quick burst of stimulating activity while also creating product awareness/ passing along new lead information to businesses.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Social Media friendly\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The beauty of our game software being structured around HTML5 means they can be easily shared across your various social media channels with simple links and embedded play buttons. Social Media channels are the best environments to cultivate a competitive and social buzz around your campaign and brand, having the ability to engage directly with your audience, responding to any questions or posts directed at the brand, promoting game challenges and rewards, along with praising the successful leaderboard entrants and finally crowning a winner at the end of the campaign.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"All of these factors attribute to building up a community of competition and play, where players will tag their friends and ultimately bring more traffic to the game and your brand pages. As touched on in an earlier post \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/10-things-to-consider-before-a-gamification-campaign\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"\u201C10 things to consider before you commission a game\u201D\"})}),\", if your brand\u2019s pre-existing marketing and brand health is poor, you would be foolish to think that a game campaign is the miracle cure, be sure that your brand\u2019s social presence is well-oiled, consistent and structured in the lead up to game campaign in order to get the best results possible.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consumers today want to do business with brands that they know and trust. When a consumer is able to engage with a company and other users through a game, this registers with the social drive within most consumers and in turn create a positive community outlook towards the brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Human-focused design elements in\\xa0Gamification campaigns\\xa0such as providing the option for social media shares, in turn creates a space for the best form of advertisement; a happy customer who shares their experience with others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If your game is interesting, fun, and engaging then it can be highly expected that it will help generate repeat customers and organic social shares.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Brand personality\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If we\u2019re going to be completely honest, some businesses are simply not cut out for a game. Don\u2019t get us wrong, we at Gamify will endeavour to convey whatever message you wish to get across to your audience in a game but if the message doesn\u2019t fit, it simply does not fit.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"That being said, some industries will always be a little more,\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"corporate \"}),\"than others. This does not disqualify them from using a game as a way of reaching their audience, in fact it helps show their audience that their brand can be just as fun and engaging as more low maintenance lifestyle brands.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Your Brand Personality can be enhanced and defined through a game campaign, offering an outlet for your audience to \u201Clook behind the curtain\u201D of what could otherwise be considered a cold and impersonal business, this is important for your brand image moving forward and also the end result of the campaign because in the end, the success of your game campaign will ultimately come down to the kind of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.searchenginepeople.com/blog/emotion-marketing.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"emotional response you can provoke in your audience\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. GDPR aligned data capture\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most marketing these days is structured around acquiring more leads and updating database information. The good news in light of the new GDPR structure, is our games can help you collect the information you\u2019re looking for in a GDPR friendly way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Any post game entry of information from a user regarding leaderboards and reward redemption is all done well within the guidelines of the new GDPR structure.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Positive Brand association\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In my previous article\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-ultimate-cheat-sheet-on-changing-buyer-behaviour-via-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"\u201CThe Ultimate Cheat Sheet on Changing Buyer Behaviour\u201D\"})}),\", I discuss how Gamification is structured around \",/*#__PURE__*/ _jsx(Link,{href:\"https://positivepsychologyprogram.com/who-is-martin-seligman/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Psychologist Martin Seligman\u2019s\"})}),\" PERMA model (happiness model) and how the five points; Positive Emotion, Engagement, Relationships, Meaning and Accomplishments, all contribute towards Positive Brand Association.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The human desire to be intellectually stimulated and creative, through the accomplishment of a task. When people reach achievements whether they\u2019re big or small, it creates satisfaction and joy within that person which can be a catalyst into doing and achieving more.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the context of Gamification Marketing, when customers play a game and earn a reward for their success. The positive emotions that are associated are directly linked to the brand in question.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The qualities of Fun and Engagement associated with games can help to create a positive outlook towards the brand associated with the game. Giving users an outlet to feel accomplishment and earn rewards reflects well on any and all related parties.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Even consumers feeling in control when they play a game bodes well for brands. Having the choice to be a participant in an activity as opposed to a video which can leave consumers feeling somewhat held against their will, can go a long way in users having positive association towards a brand.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Cost effective and quick\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most marketers can confirm that the required budget for traditional marketing can be astronomical, depending on the brands reach. The required resources from both internal departments and independent hires in order to acquire expected results can become both an overwhelming and costly process. Whereas Gamify's award winning software platform has inbuilt systems in place that allow for businesses to keep track of their consumer traffic and lead information.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Gamify_(company)\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify's\"})}),\"\\xa0software helps create a one stop shop for all the required elements of a\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021-(video)\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"successful marketing campaign\"})}),\", saving marketers the hassle, time and money that would otherwise go into a marketing campaign. Gamify\u2019s business model is structured around providing clients game templates that are ready to be skinned to your branding and liking. This helps reduce the time in game development, along with the the costs that can go into building a game from scratch. This white-label approach to providing a branded game allows for businesses to focus their attention on the branded packaging we wrap their game in. We will provide material and planning for the campaign timeline, the businesses simply need to sign-off and adopt our materials into their marketing structure.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"With the vast majority of the development done, we can turn games around quickly for any last-minute digital campaigns or exhibition stands.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Wide Market Reach\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Games are multi-generational and appeal to young and old alike. If a business is looking for a way to appeal to consumers of all ages, games are currently the most accessible stream to reach such a wide network of demographics. According to Forbes,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbesmiddleeast.com/en/mobile-gaming-revenues-to-grow-52-by-2022/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"in 2017, 42% of global gaming revenue came from mobile gaming, with over $50 billion in revenue.\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"To give you an understanding of why mobile gaming is so lucrative, 80% of smartphone users play games on their phone, nearly 50% of which play games daily, putting in approximately 1-2 hours of gameplay each day. The Demographic of Male and Female mobile gamers is almost equally split at 48% Female to 52% Male gamers, with the average gamer being 36 years old.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These numbers show that the market is vast and varied, when you marry those figures up with the integration of smart devices into daily life, it becomes quite evident that\\xa0whichever target market a business is aiming for is well within the reach of Gamification.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Boss has given the thumbs up, now what?!\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now it\u2019s time to plan your campaign, at Gamify we have a structured sign-off titled, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/8-pillars-of-successful-gamified-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"\u201C8 Pillars of Successful Marketing Campaigns\u201D\"})}),\". This is for the benefit of our clients, making sure they\u2019re setup for a win when moving forward on planning a campaign.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText35=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"You want to shake up your brand\u2019s approach to marketing with a \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamified campaign\"})}),\". You have an idea for a game that you\u2019re excited about it and you believe your audience are really going to take to it as your next marketing effort. Before you become too attached to the idea, take a moment to consider these 10 points prior to going ahead with anything.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019ve never created a gamification campaign before, or you\u2019ve tried and felt like you were in over your head, it can seem like it isn\u2019t worth the hassle of putting too much work into the game process, but if you\u2019re serious about getting returns and new business, you need to think your\",/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/15-reasons-to-use-games-in-your-marketing-strategy\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"marketing strategy\"})})}),\"\\xa0all the way through before commissioning a game, here are just a few things you need to keep in mind.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Know your Audience\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether your marketing campaign succeeds or fails will depend on how strongly you target your audience. If you\u2019re not creating information for the people who will eventually buy your products or services, you can\u2019t expect to get new business. To attract new leads and bring them to your website, create content specific to them.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Do not make the mistake of getting caught up in an idea before you\u2019ve truly analysed your customer base. Take\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.thebalance.com/what-is-a-target-audience-2295567\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"time to research your audience\"})})}),\", those that already purchase from you, those that you would like to become new clients. What are they looking for online and how can you provide it for them? Getting to know who your audience is and what they need means your marketing strategy will appeal directly to the people you\u2019re trying to attract. Do not let a \u201Cfun\u201D idea become a runaway train from what your customers truly need from you.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Another factor in knowing your audience is simply, creating the type of game your audience would properly engage with. According to \",/*#__PURE__*/ _jsx(Link,{href:\"https://deltadna.com/blog/gender-split-in-f2p-games/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"DeltaDNA\"})})}),\", RPGs have nearly an 80% male market, whereas the opposite can be said for a Match style game, with an 80% female market. So who is your target audience and what type of game would be most beneficial?\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. How is the health of your brand and its pre-existing marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Time after time brands will approach Gamify out of a place of desperation, they have a malnourished social media presence, their previous marketing has been lacking and they hope that creating a game will be the answer to all their problems.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often we have to express that creating a branded game is an enhancer to a campaign, it is not the cornerstone of a brand\u2019s image or validity. While a game can be a strong addition to your marketing repertoire, simply putting a game on your website is unlikely to bring a flurry of new customers to your page. When a game is well planned and executed, it becomes a complimentary tool for any existing social, content and/or direct marketing.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If your business isn\u2019t walking out a consistent posting of the aforementioned social and marketing streams then a game probably will not be the saviour you\u2019ve built it up to be. With\\xa0\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"those well kept channels in place, when you do decide to launch a game you have the foundations laid for the best possible outcome.\"})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Establish your Goals\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the main goal of your marketing strategy may be to sell more products, it usually isn\u2019t that simple. You can\u2019t have one marketing strategy designed to attract customers, help them find the right product and purchase any item that fits their needs. Instead, you need to create marketing campaigns that have one main purpose.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an understanding of what you\u2019re trying to convey and achieve within a game can really help shape the decisions made for both content and elements within the game. These developments can ensure the success is accurately measured against your objectives.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamify\u2019s Ebook gives our take on the \",/*#__PURE__*/ _jsx(Link,{href:\"http://info.gamify.com/advergaming-strategies-guide?hsCtaTracking=0db932d4-b4d5-447d-9a32-8903b137c72c%7C955c173b-dd98-4220-bbf3-b85ed508fff8\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"8 core drives behind gamification\"})}),\", first seen within the \",/*#__PURE__*/ _jsx(Link,{href:\"https://octalysisgroup.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Octalysis framework\"})}),\" which was created by \",/*#__PURE__*/ _jsx(Link,{href:\"https://yukaichou.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Yu-Kai Chou\"})}),\".\\xa0Reading the Ebook can help you to better understand the human-focused design behind gamification. When you can incentivise your audience to engage with a game campaign, in order to in return help you achieve your marketing goals, you have tapped into the motivational science behind gamification. An example of this would be in appealing to the competitive nature in people, offering leaderboards and incentives to share their score on social sites, in-turn encouraging replays, data collection and expanded engagement numbers.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Do you want to create an experience or an advert?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The biggest misstep a lot of marketers make when creating a game is simply putting together an interactive experience.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When those same marketers create great content, they aim to appeal to the audience first and foremost through asking themselves the question \",/*#__PURE__*/ _jsx(\"em\",{children:'\"What interests, questions or desires am I addressing with this content?\"'}),\" So why would you not apply the same logic to game campaigns?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"To cut straight through, if you are offering a game to your audience it needs to be fun and playable, it's that plain and simple. Consumers are already suspicious of brands in their entertainment space and don\u2019t really appreciate intrusive advertising, if you\u2019re not careful, you may end up giving them a negative experience of your brand rather than a positive one, in a feeble attempt to shove advertising down your audience\u2019s throat in the form of a badly crafted game.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Establishing Brand Personality\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"All four points previous to this one in some way or another effect the type of content you wish to include within your game and in-turn what your brand image will look like upon engagement with the game.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Your Brand Personality will inform creative elements such as style, tone and emotional approach, because in the end, the success of your game campaign will ultimately come down to the kind of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.searchenginepeople.com/blog/emotion-marketing.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"emotional response you can provoke in your audience\"})})}),\" and if the end result does not resonate or feel genuine to your brand\u2019s preexisting personality, you\u2019ve missed the mark somewhere along the way with developing the game.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. How much do you want to spend?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Arguably the most important question, your budget will dictate whether the project is a unique build, or based on a pre-existing game template. A large scope, bespoke game can take longer to develop and obviously, the more man hours it takes to build, the more costly it\u2019s likely to be.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example Gamify\u2019s game library is categorised into Basic, Standard and Premium games which can range from $4k-$8k for the game alone, based on a wide range of customisable elements, not to mention whatever additional promotional elements you wish to include in the campaign package. Whilst a unique build game can vary in price, depending on the hours and man power that goes into the creation of a completely fresh game template.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You may have an idea in your mind about the type of game you would like, but it may not match your budget and timeline.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Identify your Channel\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating a game is all good and fine, but if you haven\u2019t considered the most suitable media channel/s to use for promoting and playing your game campaign in order to attract and capture your audience, you could be shortchanging yourself. This may seem like a minor detail but an oversight in this area means you could be missing out on tapping into the most effective channel to gather data from. Examples of differing media channels\\xa0include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Websites\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Social media\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Email\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Mobile\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Note: The channel/s you choose will be different depending on your business, target audience and goals.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Having a Content Calendar\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With your channel/s mapped out and ready to go, you will find that when you begin sharing promotional content on various platforms, it can be difficult to maintain and stay on track. If you fall behind, miss a post or forget about a platform completely, it could ruin your entire campaign. Trying to remember what content to post and when can be a major stress. Sporadic posts and inconsistent messages may make your customers think you don\u2019t really care about your online presence or campaign at all.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot of former clients tend to not have any plans towards promotional content around a game campaign let alone planning out a content calendar. Simply having a game existing out in the ether, means nothing. The old \u201CIf a tree falls\\xa0in a woods\u2026\u201D saying comes to mind, except in this case, if a game exists on a website and no one is being provided game promotions, does it get played?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A content calendar can\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://scrunch.com/blog/4-reasons-why-you-need-a-content-calendar/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"help you stay organised\"})})}),\"\\xa0and ensure you\u2019re posting the right information at the right time. Instead of needing to remember what day you should post something, you can view your content calendar each morning to see what should be scheduled for that day.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Furthermore, a content calendar allows you to see the big picture of your marketing process. You\u2019ll know how each piece of content fits together to create the entire campaign.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9. Measuring your Results\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The only way to\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://moz.com/blog/the-importance-of-marketing-analytics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"know whether your campaign is working\"})})}),\"\\xa0is to set KPIs and measure your results. Based on the goals you established early in the campaign\u2019s creation, lay out what key performance indicators, or KPIs, you would like to measure. These KPIs should tell you whether you\u2019re achieving your pre-determined goals.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Measuring your results can come in handy when it\u2019s time to create your next marketing campaign. The data you collect during this campaign can help you create an even stronger campaign the next time around. The information you gather should identify what kind of content your audience likes, what ads were the strongest and whether you\u2019re reaching your target audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Fortunately when it comes to Gamify\u2019s marketing campaigns, our software system has been built to capture data and record all audience related analytics, on your end it is a simple case of identifying what success would look like from the outset of the campaign, so that you have a target to measure from.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10. Be Prepared to Make Changes\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sometimes, your first attempt at a gamification campaign isn\u2019t right, and that\u2019s okay. In many ways, marketing is a guessing game. You can analyse, measure and track, but it\u2019s still sometimes difficult to know what your audience will connect with. If you find your gamification campaign isn\u2019t coming close to achieving the goals you laid out, you need to be able to pivot.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Be prepared to shift your strategy if you see it headed in the wrong direction. Stay agile and aware of how your audience is reacting, but keep your team prepared to create new content and for to incorporate game updates if you think it\u2019s necessary. Don\u2019t waste time or money following through a marketing campaign that won\u2019t bring the best returns.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consider carefully where a game fits into your wider marketing plan, who\u2019s it for and what would they like to play? What do you want to get out of your game in relation to your strategy and how much do you have to invest? These are all important points to think about and can be easily be overlooked in the excitement of commissioning a new game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether you create a strong gamification campaign or not depends entirely on how well you know your audience and how much you prepare. If you simply create a campaign however you please, you won\u2019t attract the right attention. But, if you take the time to think through what your target audience is doing, what they\u2019re looking for and how you can help them, you\u2019ll have a gamification campaign that grabs your user\u2019s attention and consistently brings in new clients.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Don't stress, just keep to these marketing tips as guidelines and you'll do great.\"})]});export const richText36=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The internet is a game-changer in every sense. Almost every aspect of modern life is in some way altered through the inclusion of internet functionality. In the area of Businesses and Marketing, gone are the days of spending a significant amount of cash on traditional marketing efforts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Article Content:\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Analytics and the Market\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Social Media\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Data Capture for Audience Understanding\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Search Engine Optimisation (SEO)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"AI & Quick Purchase Options\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let's take a look under the microscope at how digital marketing is influencing buyer behaviour & customer acquisition.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#1 Analytics and the Market\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The purest language is mathematics, it never lies if you speak it correctly. Analytics is the key to understanding and building new business practices.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Understanding what customers order and view, helps companies decide on their target audience and marketing strategies. These strategies are based on time, geographic location, price range and so on.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#2 Social Media\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Social media platforms are without a doubt, one of the biggest contributing factors in digital marketing. Companies have come to realise that products only sell when people talk about them.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.facebook.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Facebook\"})})}),\" not only changed the social interaction scene but also ushered in the next generation of word of mouth marketing ploys. Companies now connect to their customers through social media. Using it as a platform to humanise the brand in a more casual setting.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Viral trends are being utilised and integrated into brand posts in order to attract customers to buy more. User suggested advertisements are created from user searches, online reviews and likes and then promoted within their feeds to perpetuate sales.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Providing customer satisfaction through a more casual setting like social media creates a positive customer experience. This means that Social Media is doing half of a business\u2019 job, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/why-you-should-invest-your-roi-into-customer-happiness\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"marrying Customer Satisfaction and Customer Happiness together.\"})})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#3 Data Capture for Audience Understanding\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most companies, regardless of their size agree that knowing the customer is the key to selling products better. But how exactly do you go about this? The answer is Big Data! Companies analyse consumer behavior when shopping by studying the data, and this in turn fuels the marketing strategy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Users are constantly connected to the digital world through their phones and mobile devices. The data consumed each second is recorded and analysed to better target the audience. Big data is one of the newest tools that companies use these days to maximise their understanding of their customer base.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#4 Search Engine Optimisation (SEO)\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With the help of search engines, customers rely heavily on their own research to come to a decision about a product or service. SEO Analytics has emerged from an afterthought to one of the most effective tools to determine \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.adaptify.com.au/seo-services/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"search engine optimisation\"})}),\". It is more important to understand what the user searches and relay back information based on what they search.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Companies do not rely just on keyword stuffing and link spamming anymore. They rely on closely observed data of customer searches. The bottom line of properly executed SEO is to climb search rankings, for more traffic & greater sales. As digital marketing progresses, so does our understanding of better SEO techniques and tools.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#5 AI & Quick Purchase Options\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"AI systems such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Alexa\"})})}),\" help remove any potential online sales hurdles with their quick purchase capabilities. Quick purchase options help shorten sales funnels, meaning consumer drop-off from a regular sales process is avoided altogether.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Artificial intelligence (AI) is expected to have a remarkable impact on the digital marketing industry in the coming years. This technology is being used to maintain relations with customers, assist them with purchase decisions, enhance engagement, and boost lead generation.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It is allowing digital marketers to offer improved communication while gaining real-time information about consumer behaviour. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.sas.com/en_au/insights/analytics/machine-learning.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Machine learning\"})})}),\", which is a type of AI technology is assisting marketers in their SEO efforts, ad targeting, and much more.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"AI is disrupting digital marketing in the areas of customer service, content marketing, voice search and digital advertising.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Digital assistants like \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&node=9818047011\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Amazon\u2019s Alexa\"})})}),\" are making it easy for users to conduct voice searches. These assistants can provide quick answers to a user\u2019s questions, understanding their intent and making purchases on behalf of users.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to \",/*#__PURE__*/ _jsx(Link,{href:\"https://seopressor.com/blog/voice-search-marketers-guide/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"SEOPressor\"})})}),\"; By 2020, 50% of all searches will be voice searches.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Final words\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is natural that change is the only constant. Technology has created a huge difference in how traditional businesses approach and use trends and information to their own leverage. This not only leads to better business models and customer transactions but also increases competition.\"})]});export const richText37=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"You want to shake up your brand\u2019s approach to marketing with a gamified campaign. You have an idea for a game that you\u2019re excited about it, you believe your audience are really going to take to your idea for an upcoming campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019ve never created a gamification campaign before, or you\u2019ve tried and felt like you were in over your head, it can seem like it isn\u2019t worth the hassle, but if you\u2019re serious about getting returns and new business, you need to think your\\xa0marketing strategy\\xa0all the way through before commissioning a game, here are just a few things you need to keep in mind.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Know your Audience\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether your marketing campaign succeeds or fails will depend on how strongly you target your audience. If you\u2019re not creating information for the people who will eventually buy your products or services, you can\u2019t expect to get new business. To attract new leads and bring them to your website, create content specific to them.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Do not make the mistake of getting caught up in an idea before you\u2019ve truly analysed your customer base. Take\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.thebalance.com/what-is-a-target-audience-2295567\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"time to research your audience\"})})}),\", those that already purchase from you, those that you would like to become new clients. What are they looking for online and how can you provide it for them? Getting to know who your audience is and what they need means your marketing strategy will appeal directly to the people you\u2019re trying to attract. Do not let a \u201Cfun\u201D idea become a runaway train from what your customers truly need from you.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Another factor in knowing your audience is simply, creating the type of game your audience would properly engage with. An example of this would be according to \",/*#__PURE__*/ _jsx(Link,{href:\"https://deltadna.com/blog/gender-split-in-f2p-games/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"deltaDNA\"})}),\", RPGs have nearly an 80% male market, whereas the opposite can be said for a Match style game, with an 80% female market. So who is your target audience and what type of game would be most beneficial?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. How is the health of your brand and its preexisting marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Time after time brands will approach Gamify out of a place of desperation, they have a malnourished social media presence, their previous marketing has been lacking and they hope that creating a game will be the answer to all their problems.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often we have to express that creating a branded game is an enhancer to a campaign, it is not the cornerstone of a brand\u2019s image or validity. While a game can be a strong addition to your marketing repertoire, simply putting a game on your website is unlikely to bring a flurry of new customers to your page. When a game is well planned and executed, it becomes a complimentary tool for any existing social, content and/or direct marketing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If your business isn\u2019t walking out a consistent posting of the aforementioned social and marketing streams then a game probably will not be the saviour you\u2019ve built it up to be. Without those well kept channels in place, when you do decide to launch a game you have the foundations laid for the best possible outcome.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Establish your Goals\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the main goal of your marketing strategy may be to sell more products, it usually isn\u2019t that simple. You can\u2019t have one marketing strategy designed to attract customers, help them find the right product and purchase any item that fits their needs. Instead, you need to create marketing campaigns that have one main purpose.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an understanding of what you\u2019re trying to convey and achieve within a game can really help shape the decisions made for both content and elements within the game. These developments can ensure the success is accurately measured against your objectives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamify\u2019s Ebook gives our take on the 8 core drives behind gamification, reading the Ebook can help you to better understand the human-focused design behind gamification. When you can offer something to your audience in order to incentivise in return their help in achieving your marketing goals, you have tapped into the motivational science of gamification. An example of this would be in appealing to the competitive nature in people, offering leaderboards and incentives to share their score on social sites, in-turn encouraging replays, data collection and expanded engagement numbers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Do you want to create an experience or an advert?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The biggest misstep a lot of marketers make when creating a game is simply putting together an interactive experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When those same marketers create great content, they aim to appeal to the audience first and foremost through asking themselves the question: What interests, questions or desires am I addressing with this content? So why would you not apply the same logic to game campaigns?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To cut straight through, if you are offering a game to your audience it needs to be fun and playable, plain and simple. Consumers are already suspicious of brands in their entertainment space and don\u2019t really appreciate intrusive advertising, if you\u2019re not careful, you may end up giving them a negative experience of your brand rather than a positive one, in a feeble attempt to shove advertising down your audience\u2019s throat in the form of a badly crafted game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Establishing Brand Personality\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"All four points previous to this one in some way or another effect the type of content you wish to include within your game and in-turn what your brand image will look like upon engagement with the game.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Your Brand Personality will inform creative elements such as style, tone and emotional approach, because in the end, the success of your game campaign will ultimately come down to the kind of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.searchenginepeople.com/blog/emotion-marketing.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"emotional response you can provoke in your audience\"})}),\" and if the end result does not resonate or feel genuine to your brand\u2019s preexisting personality, you\u2019ve missed the mark somewhere along the way with developing the game.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. How much do you want to spend?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Arguably the most important question, your budget will dictate whether the project is a unique build, or based on a preexisting game template. A large scope, bespoke game can take a long time to develop and obviously, the more man hours it takes to build, the more costly it\u2019s likely to be.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example Gamify\u2019s game library is categorised into Basic, Standard and Premium games which can range from $4k-$8k for the game alone, based on a wide range of customisable elements, not to mention whatever additional promotional elements you wish to include in the campaign package. Whilst a unique build game can vary in price, depending on the hours and man power that goes into the creation of a completely fresh game template.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. 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Having a Content Calendar\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With your channel/s mapped out and ready to go, you will find that when you begin sharing promotional content on various platforms, it can be difficult to maintain and stay on track. If you fall behind, miss a post or forget about a platform completely, it could ruin your entire campaign. Trying to remember what content to post and when can be a major stress. Sporadic posts and inconsistent messages may make your customers think you don\u2019t really care about your online presence or campaign at all.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot of former clients tend to not have any plans towards promotional content around a game campaign let alone planning out a content calendar. Simply having a game existing out in the ether, means nothing. 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You\u2019ll know how each piece of content fits together to create the entire campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9. Measure your Results\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The only way to\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://moz.com/blog/the-importance-of-marketing-analytics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"know whether your campaign is working\"})})}),\"\\xa0is to set KPIs and measure your results. Based on the goals you established early in the campaign\u2019s creation, lay out what key performance indicators, or KPIs, you would like to measure. These KPIs should tell you whether you\u2019re achieving your pre-determined goals.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Measuring your results can come in handy when it\u2019s time to create your next marketing campaign. 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You can analyse, measure and track, but it\u2019s still sometimes difficult to know what your audience will connect with. If you find your gamification campaign isn\u2019t coming close to achieving the goals you laid out, you need to be able to pivot.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Be prepared to shift your strategy if you see it headed in the wrong direction. Stay agile and aware of how your audience is reacting, but keep your team prepared to create new content and for to incorporate game updates if you think it\u2019s necessary. Don\u2019t waste time or money following through a marketing campaign that won\u2019t bring the best returns.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consider carefully where a game fits into your wider marketing plan, who\u2019s it for and what would they like to play? 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_jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Better Storage\"})})})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Update: \"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"If you liked playing or hosting flash games and are unsure where to go from here, checkout our \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/make-a-video-game-wix\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"WIX\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\" and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/make-a-video-game-shopify-0\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Shopify\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\" alternatives or play around on our \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/video-game-library\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Game Library page\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\".\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"ALSO\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Checkout GameAnalytics' interview with Filipp Karmanov, the CEO and Founder of Black Snowflake Games, regarding\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://gameanalytics.com/blog/html5-games-viral-potential.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" the viral potential of HTML5 games\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\".\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This post is mainly aimed to educate the marketers within our client base, however, the content in this article also applies to anybody else whether that be a web designer or a customer who is having a web-based interactive project produced; whether it be a viral game, a banner ad, a Facebook app or a website.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Adobe Flash was everywhere on the internet. Website operators who wanted to provide their visitors with multimedia content couldn\u2019t avoid Flash files. This has been despite security gaps, stability problems, performance defects, a lack of open source, and complications on mobile devices.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With Flash\u2019s days now numbered, what does this mean for web developers moving forward? Google Chrome, now being the most popular web browser, has a large say in dictating web development trends. With their stance on Flash, it has forced the hand of Flash developers to reluctantly migrate over to HTML5.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"All this being said, Adobe Flash still has a respectable brand, despite recent negative press Adobe still have more than three million developers depending on their Flash technology to meet their content creation and distribution needs, however, this WILL change, it is simply a matter of time.\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Until 2010, the Adobe Flash Player was installed on almost all computers, making it a popular target for malware developers (developers that create software which is designed to disrupt, damage or gain unauthorised access to a computer system).\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As time went on, the Flash software fell victim to severe security gaps that needed to be regularly closed, this trend was sadly highlighted in 2015 when Adobe was forced to announce two cases in which they were at risk with no existing patch at the time. As a result, leading browsers advocated immediate deactivation of the plugin. But the decline of the Flash-era had already been clearly visible for some time before this.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before making the jump to HTML5, it's important to understand why Flash is on its way out, and what makes HTML5 such a strong alternative.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"About Flash\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Flash, which was formerly known as Shockwave and even before that MultiFlash, hit the market over 20 years ago, revolutionising audio and video streaming, offering developers a multimedia platform with the capacity to manipulate vector and faster graphics through a language called ActionScript.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Adobe Flash isn't limited just to audio and video, developers also use Flash to publish interactive websites, produce animations, and to develop Rich Internet Applications (RIAs). 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Through a series of text, tags, elements and attributes, web content is defined and translated to what the end-user sees on the browser, HTML employ these basic components to program enhanced web features.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"HTML5, the latest version of HTML, operates reliably in areas where it previously struggled with adaptive rendering\u2014broadening HTML's capacity immensely.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With new elements being added to enable users to manipulate their layouts for greater SEO, along with HTML5 removing certain unique qualifiers that were gatekeeping a lot of general users from adopting the software, increasing its ease of use and customer base. All in all, HTML5 functions with greater audio and video capabilities.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The new features were designed with backward compatibility in mind. 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YouTube\u2019s early users were inconvenienced by the hassle of both installing a Flash plugin as well as having to regularly update the software. This was obviously frustrating for both YouTube and its users, leading to a change in 2010 when the developers of YouTube decided to offer videos in HTML5 format instead.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is an example of how much HTML5 has removed stress from uploading and embedding video content onto browser pages.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Adobe Integrated?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The increasing rejection of the SWF format didn\u2019t meet Adobe unprepared. Already in 2011, the company announced its intention to integrate HTML5 into its own products and services. They also announced the introduction of mobile Flash versions.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"At the end of 2015, it finally renamed Flash Professional to \",/*#__PURE__*/ _jsx(\"strong\",{children:\"Adobe Animate CC\"}),\". The completely overworked version of the animation software supports the native HTML5 Canvas element and the 3D graphical interface WebGL. Both formats are open web standards. The company now recommends that applications that create animated web content with Adobe products use HTML5 instead of Flash.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Widely Adopted by Browsers\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In August 2016, Chrome announced that Flash content, which loads in the background of the browser, is now blocked by default. The team cited security gaps as well as stability problems as its justification.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to the developers, \",/*#__PURE__*/ _jsx(\"strong\",{children:\"90% of all Flash content on the web is processed in the background without any added value for the user\"}),\" \u2014 primarily in the context of web analysis. This impairs load times.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As internet giants continue to reject the use of Flash software, HTML5 is increasing more so in its incorporation and use for popular internet browsers, citing the main reasons being both security and load times are almost of no issue when adopting HTML5.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Social Media Accessible\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another bow in the quiver of HTML5 is Social Media giant Facebook incorporating HTML5 Games into their system.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"More than 800 million people play games on Facebook.com and Facebook-connected mobile games every month, thanks to HTML5 inputs. Facebook has seen the accessibility and functionality that HTML can offer users through creating and playing games on Facebook servers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With simplified game templates on offer, much like Gamify\u2019s own software platform. People can seamlessly load and play games off any of their smart devices.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Cross-Platform & Browser Supported\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Multimedia content embedded in a website with HTML5 support can be displayed across platforms as most browsers are capable to interpret HTML5. This means in the case of an interactive game, there isn\u2019t a case scenario where a particular device cannot load and play.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The same can be said for different browsers, HTML5 has the ability to support multimedia components across differing browser structures.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Better Storage\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"HTML5 allows for storage across multiple windows, has better security and retains data even after closing a browser. Local storage is one of the HTML5 tools that make Web apps possible without third-party plugins. Through storing data in the user\u2019s browser, you can easily create app features such as storing user information, caching data and loading the user\u2019s previous application state.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"13px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The bottom line is that Flash\u2019s days are numbered, yet the need for dynamic and engaging content shall remain. With HTML5\u2019s healthy takeover and placement atop the throne of multimedia software, there\u2019s no doubt where all developers are heading.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Update: \"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"If you liked playing or hosting flash games and are unsure where to go from here, checkout our \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/make-a-video-game-wix\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"WIX\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\" and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/make-a-video-game-shopify-0\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Shopify\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\" alternatives or play around on our \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/video-game-library\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\"Game Library page\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-decoration\":\"underline\"},children:\".\"})]})]});export const richText39=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Have you ever gone for a job that you felt you were perfect for but in the end found that you were overlooked for something that seemed rather trivial? You\u2019re not alone, the number of employees that are victims of unconscious bias within business decisions whether they know it or not is staggering. This discrimination can be based on skin colour, gender, age, height, weight, religion or even disability status.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Update:\"}),\" Ebony Thomas spoke at Fortune's\\xa0\",/*#__PURE__*/ _jsx(\"span\",{children:\"annual\\xa0\"}),/*#__PURE__*/ _jsx(Link,{href:\"http://fortune.com/2018/08/21/fortune-brainstorm-reinvent-2018-livestream/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Brainstorm Reinvent conference\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\"\\xa0about\\xa0how she believes companies stumble \u201Con execution\u201D when it comes to hiring and how AI and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" can help businesses work around unconscious bias. \"}),/*#__PURE__*/ _jsx(Link,{href:\"http://fortune.com/2018/09/25/diversity-workforce-brainstorm-reinvent/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Click this link to see\"})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0px\"},children:\"Unconscious biases are those that occur automatically, triggered by our brain making quick judgments of people and situations based on previously determined judgments or socially accepted norms while disregarding any level of rationality or good judgment.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the workplace, this can take the form of social stereotyping, these deeply subconscious attitudes can influence decisions such as\\xa0recruitment, hiring, promotion, job advancement opportunities,\\xa0retention and evaluations. Consequently this hurts bottom-line business performance and organisation reputation. \\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unconscious bias has a substantial and far-reaching impact on work environment and culture, on daily interactions between colleagues around the office, and on client relationships. It can seep into any situation where individuals have the power to influence outcomes through their behaviour, decisions and subsequent actions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A report released by Hired earlier this year revealed the worrying trend of gender pay disparity among tech workers. For starters, 65% of the time, men are offered higher salaries than women for the same role at the same company. Traditional hiring and training practices have also been found to have discriminatory biases, which is unbelievable, considering how a growing body of research is proving that more inclusive workplaces deliver stronger results.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"That being said, diversity for diversity\u2019s sake is not enough to effect real change and you do not want to be hiring the wrong person for the job simply because it looks better from a PR perspective. Ultimately you want the right person for the job and you want whatever unconscious biases that may be getting in the way to take a back seat. So, how do you facilitate a business culture that awards roles based on rational thought without any meddling preconceptions?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With a spotlight on this underlying issue in the workplace, there needs to be a practical way to counterculture the indifference within preconceived business decisions and the answer just so happens to be within the mechanics of gamification.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"GAMIFICATION AND STRUCTURE\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The interview process can be one of the strongest examples of unconscious bias. Conducting an unstructured interview is still very much encouraged as it is important to get to know the potential employee, however being solely reliant on fluid conversation is a half-measure.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you are hiring someone simply after an interview, you have allowed for whatever ingrained thoughts you may have towards accents, appearance, sex, age etc take the steering wheel. Adding an element of anonymously structured games amongst candidates can allow for an AI to score each hidden identity candidate accurately.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is a more substantial predictor of potential employee performance, so when you can marry up the results with the interview process you can have a more developed and well-rounded understanding of the candidates before you.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/ellenhuet/2015/11/02/rise-of-the-bias-busters-how-unconscious-bias-became-silicon-valleys-newest-target/#33d5f83e19b5\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"The Tech world\"})}),\" has recently being pushing hard into incorporating hiring processes such as these. An example of this is through \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.pymetrics.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Pymetrics\"})}),\", an AI startup with the goal to make the world a fairer place by eliminating discrimination. The process begins by getting a company\u2019s star employees to play a set of games. Pymetrics\\xa0then determines the traits that are important for each specific role in the company. Job applicants take the same test and the AI scores their performance without taking into account a person\u2019s\\xa0name, gender, skin, colour, age or resume.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"GAMIFICATION IN TRAINING\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Although gamification may not be possible for all areas of corporate learning, it is possible to use it to determine engagement, knowledge, and mastery \u2013 without factoring in any trivial details about an individual.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"http://www.smartup.io/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"SmartUp\"})}),\"\u2018s platform allows trainers to test everyone and track their progress on a leaderboard. This is great in a number of ways:\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"1. Employees who are parents don\u2019t have to feel bad for wanting to skip after-work classroom training sessions. Gamification can be executed on the mobile interface and this makes it possible to learn wherever you are.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"2. Trainers don\u2019t get to pick which student should lead discussions or answer questions. All learners have to complete modules, answer quizzes, respond to polls to score points and finish a course\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"3. Leaderboards at both community- and channel-level display top performers without bias and for all to see. Gamification is only focused on 3 things: validate, complete, reward \u2013 and this should be done without any \u201Cemotional\u201D input from a manager.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To remove even more biases, administrators can consider using employee numbers to identify members within the community. This anonymity allows everyone to contribute content without the fear of being judged if they are the right \u201Ctype\u201D to write about a topic.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"GAMIFICATION IN REMOVING BIASES\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Understandably, gamification is not the answer for all interactions of bias in the office. At the end of the day those more subtle, small moments that take place cannot be eradicated through gamification.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Can you introduce more diversity further up the recruitment chain with a set of neuroscience games? Yes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Can annual performance appraisal be more objective using quizzes and polls? Absolutely.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Everything else is a conversation we still need to have at work. Gamification could be the ice-breaker that gets it moving in the right direction, maybe the conversation starts over some games.\"})]});export const richText40=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"This week is Ask a Stupid Question Day (Friday, 28th of September)\u2026 seriously, it's a thing. So, in keeping with the day I have a Stupid question of my own. Should you invest into Customer Happiness?\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The short answer is yes, of course but not everyone sees the merit in going above and beyond the customer journey. This is a small mentality, bare minimum approach in the fight to secure longterm customers. For those that are yet to see the benefit in implementing proactive actions to your services in order to create true,\\xa0\",/*#__PURE__*/ _jsx(\"span\",{children:\"long term\"}),\"\\xa0customer loyalty, lets have a look at why the ROI on Customer Happiness is true business success.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Difference between Customer Satisfaction & Customer Happiness\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customer Satisfaction is quite often confused for Customer Happiness, so before we go any further, lets breakdown the difference in these business terminologies. The most straight forward definition would be that Customer Satisfaction is an immediate response to a businesses product or service. The customer was searching for a certain item or experience and they were met with a solution that ticked the required boxes. This is all positive so far but notice that it is all transactional, this is the ground floor of customer interaction, it is the base in which Customer Happiness is built upon.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customer Happiness is the human experience, it is the emotional aspect of the business to customer relationship. Customer Happiness is forward thinking, it is about making the customer feel valued, investing into a future of loyalty and ultimately turning that customer into a brand ambassador.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Both of these terms are important, however a lot of businesses neglect Customer Happiness, believing Customer Satisfaction is enough, that their product or service is enough to keep customers returning time and time again. This may be true in some cases but it is a careless way to secure your customer base as your competition simply need to show that they value their customers in order to win over a lot of yours. A true indicator in the health of your business can be read in the level of Customer Happiness.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consider the cafes of Melbourne, Australia. The coffee scene there is balanced and strong across the city, all of the cafes have high quality roasted beans, their interiors are all unique but all have the same level of attention to detail, the food menus are amazing. So how do you beat out your competition when you\u2019re all evenly matched? You provide next level customer service, constantly topping up customer waters, all smiles, no request is too inconvenient, offer samples of other beans etc.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Create an experience and atmosphere that exceeds expectations, make the customer feel valued beyond the transaction of coffee for payment. They say in the hospitality world that you have a customer for life after you have provided four great experiences, customer experience (CX) is the core value of customer happiness providing purposeful engagement with your customers wherever possible in order to solidify a relationship.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot of businesses make the misstep of believing that no news is good news, if their customers are not complaining then they should be satisfied. This could not be more wrong, as statistically only 1 in 26 customers who are unhappy will complain, the rest simply store their bad experience internally and let it fester. You do not want your customers to feel indifferent.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:'\u201CIf brands want to break away from the pack and become CX leaders, they must focus on emotion.\\xa0Best-in-class brands average 17 emotionally positive experiences for every negative experience, while the lowest-performing brands provided only two emotionally positive experiences for each negative one. Emotion is critical to a brand\u2019s bottom line.\"'}),\" -Cliff Condon, Forrester\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"CX specialists, the Temkin Group, found that customer feelings also have a huge impact on customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely to recommend a company. Add to this the fact that the lifetime value of an emotionally-connected customer is\\xa0more than twice\\xa0that of a highly satisfied customer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So how do you create a business culture that\u2019s truly focused on Customer Happiness? We\u2019ve put together a few of our top tips here.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How to cultivate a happy customer culture\"})}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Know your customers\"}),\" not just the demographics of your customer base but fully understand what they want from your business and why. You may find that what has been on offer is merely satisfactory up until this point and with a greater knowledge of your customers, you may be able to build your product or service up to the standard that is desired.\"]}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Listen to customer feedback\"}),\" as you should always be seeking ways in which you can improve. Ask customers how they feel about their experience and make it easy for them to tell you how to make it even better. Be careful not to go through the motions, make sure when you provide customers a platform to be heard, you actually listen to what is being said. When you make changes, tell them what you\u2019ve done and invite them to come and try it out for themselves.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CWhen customers share their story, they\u2019re not just sharing pain points. They\u2019re actually teaching you how to make your product, service, and business better. Your customer service organisation should be designed to effectively communicate those issues.\u201D \"}),\"-Kristin Smaby,\",/*#__PURE__*/ _jsx(\"em\",{children:\" \u201C\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://alistapart.com/article/being-human-is-good-business\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"Being Human is Good Business\"})})}),/*#__PURE__*/ _jsx(\"em\",{children:\"\u201D.\"})]}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Surprise and delight your customers at every opportunity\"}),\" through timely and genuine acts. They do not need to be big or expensive things in order to be appreciated. The thought alone that has gone into something unexpected is where the true connections are made.\"]}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Personalise your customer communications\"}),\" to speak to your customers, not at them. There\u2019s nothing worse than receiving a piece of marketing that means nothing to you, an obvious lazy attempt at mass appeal that ultimately falls short in truly reaching anyone.\"]}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Keep on top of customer complaints\"}),\" through immediate acknowledgement and action. When something goes wrong (keyword being when), it must be dealt with straight away. Your customer may be unhappy for a moment but your swift efforts and thoughtfulness going into rectifying the situation can leave a longer lasting sense of appreciation and happiness.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Customer satisfaction is no longer enough to create \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"loyal customers \"})}),\"in today\u2019s competitive marketplace. Research has proven that purchasing decisions and brand loyalty are built on creating an emotional connection between a business and its customers. Organisations that optimise for an emotional connection outperform competitors by 26% in gross margin and 85% in sales growth.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\u201CThe customer\u2019s perception is your reality.\u201D -Kate Zabriskie\"})]});export const richText41=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"So Procrastination Day was two weeks ago\u2026 \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),' missed the deadline for our list of the 10 Best Productivity Apps. So, as all the procrastinators say, \"better late than never\".']}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Do you find that you have goals, aspirations and objectives but you simply don\u2019t make the strides that you hope to in order to achieve them? Well, you\u2019re not alone. There are numerous studies and theories regarding procrastination, each with their own hypothesis as to where procrastination stems from. However, what can be agreed upon is that putting healthy habits in place, helps pave the way for a more productive lifestyle.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whatever the root cause of your procrastination is, it can be overcome with the help of perimeters and guidelines that come in the form of apps. After all, if using technology can be a catalyst to distraction, it only seems fitting that it can be wield as a goal achieving tool also.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The list below will cover both individual and group beneficial apps, whether all or just one of the following apps is of benefit to your situation, I think we can all agree that these apps are genius in both their User Integration and Experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.wunderlist.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Wunderlist\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This list of productivity apps will contain several versions of to-do lists, they\u2019re essential for direction and something to shoot for. Each option listed has its own approach and feel but to get things started, why not go for a free, user-friendly, fully featured, platform supported to-do list.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Wunderlist is a one-stop shop for all your task oriented features and requirements. Any or all of your lists can easily be shared with others for streamlined collaboration on complex projects. You can assign tasks to others as required, and a comments system allows your team to discuss the latest issues.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With apps for Windows, Android, iOS, Mac, Kindle Fire and more, as well as a web interface, you can run Wunderlist just about anywhere.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.wunderlist.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Wunderlist here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/us/app/writeroom/id417967324?mt=12\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Write!\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Have you ever been given a writing task that seems too daunting to ever take on? You know yourself, you know you will put in a little work and then before anytime has passed you\u2019re checking your emails, seeing what people are up to on social media, surfing the web with no agenda.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Write! is for you, as it offers a distraction-free solution for jobs that require a lot of writing. It\u2019s an app that blocks out every other part of your screen, allowing you to focus on the document in front of you. We\u2019re talking everything, every pop-up, notification, icon etc. is removed from your sight to allow for you to focus on the task at hand for a set amount of time. This is just what the doctor ordered, an app which acts as blinders while at your computer in order to power through a task.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://writeapp.co/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Write! here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/us/app/habitica-gamified-taskmanager/id994882113?mt=8&at=1000lwqv\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Habitica\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app is a gamified task manager, helping you to complete tasks and build habits in an engaging and fun way. When you create an account, you also create your own custom avatar which you can level up and upgrade through achieved unlocks when you complete daily goals and to-do list items. It definitely has a lot more appeal than your standard scribblings of a task list due to the motivational sciences behind gamified tasks.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.wunderlist.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Habitica here\"})})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://evernote.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Evernote\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re at all like me, you have creativity strike at the most inconvenient of times. Ideas and inspiration pass you by and you quickly jot down in your phone notes, on any nearby napkin or child\u2019s forehead whatever information is necessary to hold onto that idea.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However you now have a messy spread of ideas accumulated across several mediums that cannot be neatly calibrated and filed away for when you need them. Enter Evernote, this app ties together all your loose ends into one designated location, collecting and organising your thoughts into a comprehensive document.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether it's a quick to-do list or a lengthy essay, you can add it to your Evernote workspace. Grab photos, screenshots, links, the interesting bits of a web article \u2013 anything that can help with your current projects.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://evernote.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Evernote here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.trello.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Trello\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"At \",/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Gamify_(company)\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),\" we\u2019ve been using Trello as our collaborative operations tool. It has allowed for us to create boards for the team to view regarding game campaigns in the pipeline, articles under construction, what each individual is currently working on etc.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Trello\\xa0is an easy to use app to help with project management, organising collaborations and sharing general purpose documents and announcements. With its colour coding and smartly designed card system layout, Trello is an easily adaptable app to any work environment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Trello\u2019s ability to link third-party services along with its visual boards that decay from neglect, makes Trello a hub for accountable collaborative work environments.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.trello.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Trello here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.forestapp.cc/en/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Forest\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Forest is a perfect example of a task manager platform that allows for your productivity to have a positive outcome beyond your immediate environment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Forest is a productivity app that when opened motivates you to focus through a virtual tree which will begin to grow when the app is opened. If you close the app while a tree is growing, you\u2019ll watch it deteriorate.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The app works well for group projects too. It has a feature where the trees can only grow if everyone in the group is on task. As you continue to use Forest, you collect virtual gold coins. When you decide to spend a gold coin, Forest will work with its partner organisation,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://trees.org/sponsor/forest-app/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Trees for the Future\"})}),\", to plant a real tree\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Over 273,000 trees have been planted thanks to Forest users. This app is great for people who need a little bit of visual stimulation and the motivation that comes from knowing that your focus can literally help the environment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://buffer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Forest here\"})})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/us/app/strides-goals-habits-tracker/id672401817?ls=1&mt=8\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Strides\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app says it all in the title. Are you trying to kick a bad habit or retain a positive one?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Strides wants to make sure you\u2019re progressing towards good habits and away from bad ones with its SMART tracker, holding you accountable with reminders and charts to keep you motivated and focused on achieving your goal.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Strides taps into the motivational science of gamifying tasks through visual stimuli, offering colour coded progressive pace line systems to help you track your progress. This free app is a perfect visual daily reminder of where you\u2019re at with your goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.trello.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Strides here\"})})}),/*#__PURE__*/ _jsx(\"h2\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://buffer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Buffer\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This day and age, both individuals and businesses have to maintain multiple social media accounts or get left behind. The thought alone is rather overwhelming but have no fear, Buffer is here.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Buffer is a one-stop social media manager which enables professional users to create, schedule and track the performance of all their social media posts from one place.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having all your accounts funnelled through a scheduling app allows for you to take a step back and see where each social account is heading, taking the stress out of appearing omnipresent across platforms.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Buffer's comprehensive analytics allow for tracking metrics including clicks, likes, shares, comments, retweets and more, helping you better understand which posts work for you, and maybe indicating how to improve your social media reach in the future.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://buffer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Buffer here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/us/app/taskful-the-smart-to-do-list/id1195370211?mt=8\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9. Taskful\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This free app\u2019s progress bar takes completing your to-do list to a new level. The bar moves forward as you continue to check off your tasks throughout the day, giving you a sense of accomplishment. The app even tracks your steps so you can stay in line with both your work and health goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Taskful\u2019s progress bar is another example of motivational science. Those small victories help individuals snowball in their energy and can-do attitude, before they know it there is a whole line of completed tasks behind them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Users can create an inbox in Taskful that syncs with other devices and sends email reminders. The app even pushes encouraging messages throughout the day to your device to keep users motivated. If you\u2019re a fan of bright colours, you\u2019ll enjoy the app\u2019s aesthetic as well.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://buffer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Taskful here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/us/app/focus-productivity-timer/id777233759?mt=12\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10. Focus\"})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re anything like me, my biggest issue with focusing is trying to make a marathon out of it. You begin to feel lethargic and uninspired, before you know it your punches carry no wait.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Focus is an app that utilises the Pomodoro Technique, placing individuals into \u201CFocus Sessions\u201D of 25 minutes at a time, followed by an intermediate break. Making focused work more realistic and achievable in increments.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having a small work window makes the workload more consumable, if you can put your head down and work as much as possible in 25 minutes, you will be rewarded with a short break to maybe take a walk, listen to some music, check your emails, or send a text.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once an individual completes four 25-minute sessions, they get a 15-20-minute break to do whatever they want.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This task manager also allows you to keep track of the work you have completed throughout the day, so you know what still needs to get done. This is a great option for someone seeking structure and motivation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://buffer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can get Focus here\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now stop procrastinating, download whichever of these apps you feel will best help you to get back on track and go make stuff happen.\"})]});export const richText42=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The Comedian and host of Full Frontal with Samantha Bee, is a driving force in the commentary on contemporary issues both in the US and around the globe.\\xa0In Samantha's attempts to inform and put a spotlight on current issues for her younger audience, her biggest dilemma is knowing that more than half of her audience (54%) are not registered to vote in relation to the very issues she is educating them in.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:'So this brings forth the question, \"how do you motivate young people to participate in the voting process?\", after multiple failed attempts from years previous such as celebrities wearing \"Vote or Die\" T-shirts or TV networks hosting celebrities in initiatives like \"Rock the Vote\" to help increase voter turnout, you\\'d be forgiven for thinking all options have been exhausted to appeal to young audiences.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"The team at Full Frontal knowing that they do not have the pulling power of big name celebrities, have been forced to approach the subject matter in entirely different way. Finding a way to appeal directly to basic human desires, such as Engagement, Rewards and Affirmation seemed to be the most logical approach.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With successful Apps such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/au/app/hq-live-trivia-game-show/id1232278996?mt=8\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"HQ\"})}),\" on the rise, the team felt that this was the best route to take, Gamifying politics and the voting process through a trivia based game that offers cash prizes for the winners.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"After a lot of rough drafts that got ironed out into something more digestible and user friendly, Samantha and the team launched \",/*#__PURE__*/ _jsx(Link,{href:\"https://itunes.apple.com/us/app/this-is-not-a-game-the-game/id1407837340?_branch_match_id=555392727163342538\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"This Is Not a Game: The Game \"})}),\". Following a formula much like HQ's own, the game has daily live quizzes based around 10 multiple choice questions about the midterm elections, current events and facts regarding democracy.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"{% video_player \\\"embed_player\\\" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, full_width=False, width='1280', height='720', player_id='6180379876', style='' %}\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The writing team have endeavoured for the game tone to be light and humorous, in keeping with Full Frontal with Samantha Bee. That was in fact one of their biggest initial challenges with bringing the game together, a lot of the developers would comment that they love the show but they would not play the game, it was a bit cold and stilted.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now applying \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\" pillars such as Meaning, Accomplishment, Social Influence, Ownership and Loss Avoidance to the finished product, time will tell if Samantha and the team have managed to create an App that is not only fun and engaging but has managed to turn the tide on the registered voter numbers.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bee says, \\\"It's been an amazing learning experience so far. If this continues in that direction then I think that's a win for us as people, a win for us as a show, If my dreams came true, we would learn a ton from this experience and fill it out and make it even better for 2020.\\\"\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Read the App description below:\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Samantha Bee wants to get you excited about the 2018 midterm elections in the best way possible: a daily trivia game with a cash prize of up to $5,000! And don\u2019t worry, the game isn\u2019t rigged; it\u2019s for everyone! We don\u2019t care if you\u2019re Republican, Democrat, Green Party, or Gary Johnson, we just want you to get excited about voting. \",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),\"Once per day, you\u2019ll get the chance to answer 10 multiple choice questions about the midterms, current events and very important facts about democracy like in what 1980\u2019s vampire movie Kiefer Sutherland played POTUS. Get every question right and you\u2019ll win cash from the daily jackpot, split with the other winners (#winning)! Get every question wrong and you probably don\u2019t know anything about the United States, so we\u2019re glad you\u2019re here. \",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),\"How it works: \",/*#__PURE__*/ _jsx(\"br\",{}),\"* Join the game every day when you get a push notification\u2014usually at 7pm EDT and 4pm PDT. \",/*#__PURE__*/ _jsx(\"br\",{}),\"* Answer 10 funny trivia questions while the clock counts down! \",/*#__PURE__*/ _jsx(\"br\",{}),\"* Win real cash by answering all 10 questions right.\",/*#__PURE__*/ _jsx(\"br\",{}),\"* Winners split the daily jackpot of $1K to $5K\u2014and sometimes more! \",/*#__PURE__*/ _jsx(\"br\",{}),\"* Got a question wrong? Embarrassing\u2014but you can keep playing if you have extra lives. \",/*#__PURE__*/ _jsx(\"br\",{}),\"* Get extra lives by signing up for election reminders, inviting friends, and completing weekly challenges. If only a political comeback were that easy! \",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),\"Why did Full Frontal make this game? To get people excited about the midterms, maybe even excited enough that they\u2019ll go out and vote! America's typical midterm election turnout SUCKS and we are 100% certain this game will solve everything. We want America to learn facts, register to vote, and get involved in the U.S. election process. Isn\u2019t that beautiful? Don\u2019t answer. We know it is.\",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),\"All civic-minded people are required by law to play the game for a chance to win a cash prize. Non-civic-minded people are also encouraged to play. See you in the game!\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whatever the outcome may be, this is a perfect example of an innovative campaign idea, utilising the motivational science behind gamification mechanics in order to bring change to social issues. Who would of thought playing games can effect change on a political level.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"And it doesn't stop their. Bee has inspired other companies to Gamify their customer experience. Look out for \",/*#__PURE__*/ _jsx(Link,{href:\"http://cybersafe.com.au/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"cybersafe.com.au\"})}),\" and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.postharvest.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"postharvest.com\"})}),\" for future gamified e-learning examples.\\xa0\"]})]});export const richText43=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"An account of Gamify\u2019s time with Ken Duncan along with a pre-production checklist.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-text-color\":\"rgb(49, 72, 117)\"},children:\"At \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-text-color\":\"rgb(49, 72, 117)\"},children:\"Gamify\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-text-color\":\"rgb(49, 72, 117)\"},children:\", one of our favourite parts of the job is having the opportunity to get alongside the brands and agencies we\u2019re collaborating with, roll up our sleeves and create something together while having fun. We love our team, and all that entails working internally but we truly enjoy the times we get to either host or meet up with our clients and begin to form what will be the pillars of the promotional material for an upcoming gamification campaign.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"On August 20, 2018 Gamify had the honour of hosting some of the team from \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.resmed.com/au/en/index.html\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Resmed\"})}),\" along with famous Australian \",/*#__PURE__*/ _jsx(Link,{href:\"https://kenduncan.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"landscape photographer Ken Duncan\"})}),\" for a number of digital marketing videos we planned to shoot of Ken for a sleep awareness week game. It was during this shoot that it occurred to me that there are multiple businesses out there that are wanting to get more out of or even just start creating video content for themselves or clients but are unsure how to approach the production aspect of creating video content. In this article, we will provide a checklist that should be signed-off before the cameras start to roll in order to get the most out of a marketing content shoot.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re still on the fence about whether or not your business needs to create video content, consider these numbers from a study conducted by ReelSEO;\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"93% of marketers are using video in their campaigns\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"84% are using video for website marketing\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"60% are using video for email marketing\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"70% are optimising video for search engines\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"70% will increase spend on video\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"82% confirmed that video had a positive impact on their business\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are a handful of things to keep in mind when preparing to spend time on set with clients, most importantly when you can enter a shoot with the mindset of putting everyone at ease, it helps to disarm all parties involved and creates a relaxed atmosphere for everyone\u2019s work to flow in a most methodical way. The best way to give off a calming atmosphere is to actually feel calm, crazy I know. How you achieve that sense of calm is by knowing all your bases are covered with a pre-production checklist.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Pre-production Checklist\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This checklist will hit many points but be mindful that it will only cover the practical rollout of a shoot and will not touch on things like; idea conception, budget, defining your message and its audience etc. With that being said, let's get into it.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Script sign-off\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A common occurrence within the world of video shoots is when everybody arrives on location only to find the script is missing key details or quite simply does not make sense, resulting in precious shoot time being allocated to rushed rewrites.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Please avoid this situation at all costs, it can be an expensive mistake that creates tension amongst the film crew. Make sure that the script is written, revised and viewed by all the valid parties before being signed-off and confirmed for the shoot ahead. In the case of our shoot with Ken Duncan, we made sure in the week leading up to the shoot that the team at Resmed had gone over the scripts and added or subtracted whatever information they see fits.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once we had the Resmed team send over their revised, signed-off version of the script, we could focus our efforts and attention to detail on other aspects of the shoot.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With this approach, even if there are last minute changes that need to be made (which there almost always are), no one feels solely responsible and the set can remain guilt free and focused.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Storyboard// Shot List\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A storyboard is an efficient way to visualise both the script and the shoot before it happens and assess any glaring issues that need to be adjusted beforehand. After you\u2019ve ironed out the scene-by-scene overview with a storyboard, the shot list allows for you to get surgically precise on a shot-by-shot scale.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Figuring out a storyboard and then a shot list in advance with your producer and videographer will save you tons of time during production.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Determine gear required// Inventory the gear you already have\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Depending on the size of the project and the team attached, the wish list of required gear can fluctuate. Do not make the mistake of generalising the gear required for a shoot. You may have a camera within your office, but it may be lacking the correct lens to capture what you\u2019re looking for, you may have studio lights on hand but they may not be able to achieve the correct level of brightness and warmth required.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the same breath, make sure you do thoroughly go over the gear you do have on hand. There\u2019s nothing worse than going through the hassle of hiring equipment only to find you\u2019ve had specific items in your possession the whole time.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Overestimate the time you\u2019ll need\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the biggest causes of both an unhappy client and a stressful atmosphere on set is by having there not be enough time allocated for the work. No one likes having someone over promise and under deliver, so make sure when you assess all that needs to be shot, always pad each area with a little extra time. In total you will have enough wriggle room for any issues and delays that may arise on the day.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most crews that have been on multiple shoots can tell you, a timed schedule is more like a guideline. If you don\u2019t have the shots, you need to keep pushing until you get them. Shoot days almost never run on schedule for better or worse, so if shoots are starting to go beyond the allotted times, you need your crew to remain calm and focused with the knowledge that they have ample time remaining.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"From our experience with client shoots, more often than not we find that the early takes are often too \u201Ccold\u201D. After a few takes we find that the talent is \u201Cwarmed up\u201D and ready to give a better performance. When it came to this particular shoot for Resmed, we had 7 videos in total that we had to shoot and it wasn\u2019t until the forth video that we found Ken really came into his own. You want to leave time for the \u201Cwarmed up\u201D takes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Your client may not initially be excited about the provided time estimates but if you can manage to wrap up the shoot well within that time frame, they will be a lot more appreciative in the long run.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Lock-in location// Visit location ahead of time\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before you go into autopilot on the topic of locations, ask yourself \u201Cis my shoot going to benefit more from a Studio or a Location?\u201D. This is a valid question, as you may find that a studio shoot comes off too clean and artificial in its look, you may also find a location shoot is lacking a certain professional quality you\u2019re going for.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once you\u2019ve determined where the shoot shall take place, you should checkout the location in advance to the shoot so that you can conceptualise the positioning of everything and how the day will run. This allows for you on the day to simply lay markers for your talent and gear and get right into the work with a strong start.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Visiting a location in advance may also help bring to light any problems with the location you may need to either deal with or work around on the day, once again it is all about being as best prepared for the day so that the team is not overwhelmed with issues outside of the task at hand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Fortunately for the Gamify marketing team, we decided to shoot with Ken in our studio which we are well versed in using.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Have a Production schedule & a Call sheet\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When the shoot day is in effect, everyone should be so focused on their specific job that they need an itinerary to refer to for details outside of their reach, that is what both Production schedules and Call sheets are for. A production schedule is a detailed overview of the entire shoot, covering everything from shot times, allotted meal breaks and camera card numbers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Production sheets are often used for grander scale productions that span several days whereas Call sheets are used on the day of shooting or on a one off shoot.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A Call sheet contains the contact information of all parties involved along with safety and emergency information, outlining shoot information and the shooting schedule. \",/*#__PURE__*/ _jsx(Link,{href:\"https://cdn2.hubspot.net/hubfs/4540002/Call%20Sheet%20Template.pdf\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Click here for a free Call sheet template.\"})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Have food and refreshments available\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often the most overlooked and undervalued aspects of a shoot is the provision of craft services, or food and refreshments made available. If we\u2019re talking about keeping the clients and crew happy and harmonious, make sure you provide a decent spread of food and drink for everyone.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Note the word \"decent\" used, there is no easier way to make a crew member feel undervalued than to provide an afterthought of unsatisfying snacks. You don\u2019t want to offer the bare minimum or worse yet, nothing at all to your clients and crew. As a shoot progresses and blood sugar levels are low, you will notice a negative change in the atmosphere on set.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"The bottom line is take care of your team and clients, it will only help you and your work.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"Once you\u2019ve ticked off all the items listed on your pre-production checklist you are well on your way to having a stress free and enjoyable shoot with your clients. In reference to Gamify\u2019s shoot with Resmed and Ken Duncan, we were all big fans of his work, so it was quite a surreal moment for the marketing team at Gamify to be behind the camera while Ken Duncan stood before it. The last thing we wanted to do was embarrass ourselves by not being prepared and able to conduct ourselves in a professional manner.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"With the weight off our shoulders due to our checklist, we were able to have a very relaxed and conversational shoot with Ken, also thanks in part to his disarming and laid back persona.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamify relishes opportunities to work with great brands and people alike, if you wish to learn more about our services or would like to partner with Gamify, please contact our team to see how we can help you with your next marketing campaign.\"})]});export const richText44=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Psychology impacts nearly every aspect of a customer\u2019s interaction with a brand from brand preconceptions to decision making and all the way through to long term integration of a brand into the customer\u2019s lifestyle. All of which can be in one way or another influenced by smart marketing agencies. There are at least five psychological principles that agencies need to tap into in order to change buyer behaviour, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification marketing\"})}),\", when done properly, is a stream capable of hitting all five psychological principles.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Persuasion requires an understanding of the customer\u2019s neurology, psychology and biology. While this may sound daunting, thanks to the unprecedented advancements in both Internet accessibility and smartphone usage in the last decade. \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/what-will-digital-marketing-look-like-in-5-years\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Customer devices such as tablets and phones have been regarded as an external brain.\"})}),\" When we can tap into what people search, like and dislike it becomes almost a blueprint of what makes that person who they are. When Marketing agencies can get an understanding of who they\u2019re marketing towards, it becomes a lot easier to reach them in a way they hope will influence change.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Influencing customer behaviour. It\u2019s a phrase that will always make brands sit up and pay attention. Getting customers to make the decisions you want them to make is, quite simply, the holy grail of the customer journey.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this article, I\u2019ll focus on gamification and how it can change a customer\u2019s mindset through a positive experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We all have feelings, ambitions, insecurities, and reasons for whether or not we want to do certain things. Gamification being structured around Human-Focused Design optimises for these feelings, motivations, and engagements in order to reach a customer with a branded message in a way most standard marketing cannot.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"User Interface (UI) vs User Experience (UX)\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to Apps, Websites and Products, the terms User Interface and User Experience are often thrown around to describe the ins and outs of said subject. However Gamification Marketing being an experience based form of marketing can also run through the UI/UX guidelines. While User Experience is a conglomeration of tasks focused on the optimisation of a product for effective and enjoyable use; User Interface\\xa0Design\\xa0is its compliment, the look and feel, the presentation and interactivity of a product.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A lot of Marketing Agencies often make the mistake of neglecting one of these elements for the other or simply confuse one for the other entirely. The obvious answer is to strike a balance between the two, UI and UX compliment each other when done correctly, in the case of Gamification Marketing when you can create an interactive campaign that has intuitive functionality mixed with a fun and engaging experience, you have created a successful campaign, no matter what the subject matter or budget.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"How you reach this synergy in a campaign is through setting out to understand the business\u2019 goals as well as the user\u2019s needs and satisfaction, in a coherent fashion. A lot of people think that when it comes to persuading people, the simple use of logic will prevail.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The truth is trying to tap into the side of customers that is a rational being seems to bare no fruit. A lot of iPhone users are well aware that iPhones are not the superior smartphones in a lot of categories and yet they will continue to upgrade their iPhones with every updated model, why? Because Apple are a leading example in how a product with a balanced UI/UX can dominate theoretically superior competition.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Five Psychological Principles Fuelling Gamification\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://positivepsychologyprogram.com/who-is-martin-seligman/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Psychologist Martin Seligman\"})}),\", has dedicated his life to the study of the human mind and how positive and negative psychological health effects a person\u2019s outlook on different topics. After many successful writings and discoveries Martin formulated the PERMA model which was crucial for lasting well being.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification marketing with its human-focused design, taps into each of the 5 points of the PERMA model, in order to satisfy the unspoken desires of the human mind and connect customers with brands in the process.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Positive Emotion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This point tackles the human desire to be intellectually stimulated and creative, through the accomplishment of a task. When people reach achievements whether they\u2019re big or small, it creates satisfaction and joy within that person which can be a catalyst into doing and achieving more.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the context of Gamification Marketing, when customers play a game and earn a reward for their success. The positive emotions that are associated are directly linked to the brand in question.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Engagement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is important in our lives to be able to find activities that need our full engagement.\\xa0Engagement with the activities in our lives is important for us to learn, grow and nurture our personal happiness.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We all need something in our lives that entirely absorbs us into the present moment, creating a \u2018flow\u2019 of blissful immersion into the task or activity. If you can create an immersive experience in a game campaign, whether that be through a desirable reward, an enjoyable user experience or a competitive environment, this type of \u2018flow\u2019 of engagement is important to stretch our intelligence, skills, and emotional capabilities.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Relationships\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Relationships and social connections are one of the most important aspects of life. Humans are social animals that thrive on connection, so when a Gamification campaign taps into this through elements such as leaderboards or social media shares that permit individuals to compare accomplishments and engage in friendly competition, the individual has a stream in which they can feel a sense of fulfilment in the area of connection.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Meaning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within everyone is the desire to have a purpose and a meaning to their life beyond simply pursuing pleasure and material wealth. When it comes to gamification marketing, the simple addition of an introductory story in a game puts forth the why behind a game along with the addition of a desirable reward is all that needs to be put in place for customers to take on the journey with a sense of pride.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ultimately, when given a task with a well defined reason behind it along with a clear goal to aim for, it will both peak the interest and engagement of the customer.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Accomplishments\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having attainable goals, when reached can give individuals a sense of pride, fulfilment and satisfaction. The brand association tied to a customer achieving their pursuits can have immensely positive long term results.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This feeds into the loss aversion theory as studies suggest that on a psychological level, losses can be twice as powerful as gains. This maintains that individuals would rather avoid losses than acquire equivalent gains. Following this model, an individual would prefer to\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"not lose\"}),\"\\xa0$5, as opposed to\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"finding\"}),\"\\xa0$5.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Looking at Gamification Marketing through the lens of the PERMA model, you can begin to see elements that gamification provide that help psychologically change buyer behaviour such as:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Journey\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Quests\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Loss Aversion\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Progression\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Badges\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Narrative\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Levels\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Challenge\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Blissful Productivity\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Discovery\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Virality\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Game Mechanics\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Free Lunch\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Community Collaboration\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Points\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Emotions\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the end, buyer behaviour is changed through; positive experiences with a brand, customer care and habitual life usage. Gamification marketing can assist with the first point but it is up to the brand to cultivate within the company a sense of strong customer care and a well oiled user experience to encourage habitual life usage. This can be achieved through setting SMART goals (Specific, Measurable, Attainable, Relevant, Time Based).\"})]});export const richText45=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"In the ever-evolving industry of digital marketing, the need to have great foresight regarding what twists and turns lay ahead for your marketing journey is crucial in order to stay ahead of the game. This requires looking beyond the forecast for the next 6 months and setting your sights on what lays a few years ahead.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Marketing, whether you like it or not is a competitive industry, so having knowledge regarding the future of your industry can help give you a leg-up against competitors and show the world that you\u2019re serious about what you do.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Our predictions are based upon a report carried out by The Economist Intelligence Unit, surveying 499 top Marketing Executives and interviewing Chief Marketing Officers (CMOs) from some of the biggest companies around the globe, so that you can gain an understanding of what to aim for with any campaigns in the short future.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before we go on to discuss what the future holds, we need to look at today\u2019s marketing landscape and how it leans towards certain future pathways. These days, consumers go looking for interaction with no more than five brands. Technology is making it increasingly easy for consumers to shield themselves from commercial messages with software extensions such as AdBlocker. Being extremely relevant is the only way of keeping the consumer\u2019s attention going.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Currently we\u2019re operating within a level of marketing that has been prophesied over for decades, now that technology has caught up with this marketing ideology. The integration of technology into everyday lives has helped facilitate marketing in the increase of money made, efficiency and experience enhancement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When modern everyday tech was first on the rise, marketers saw this as an opportunity to enhance the customer experience with brands being more involved throughout a customer\u2019s journey. While the ability to continue enhancing the customer experience is not going away anytime soon, another opportunity has emerged simply with the addition of time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customer\u2019s personal devices, were once considered a useful tool which marketers could also utilise in order to remain front-of-mind but now, with enough time invested, customer\u2019s have imprinted themselves on their devices and filled them with enough unique data regarding their own personal preferences that marketers are starting to view customer mobiles, tablets, laptops as external brains.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This makes digital marketing much more valuable than what it was even 2 years ago. If marketers can tap into customer\u2019s \u201Cexternal brains\u201D, both the highly viewed space along with the accessible information, allows for more of a direct and personalised approach, this becomes a catalyst to brands actually being in the consumer\u2019s minds.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As Kristin Lemkau, the CMO of JPMorgan Chase puts it, \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CYou\u2019re no longer marketing AT people. You\u2019re influencing them in an environment where they\u2019ve already had a chance to form a view.\u201D\"}),\" Most people are well aware of when they\u2019re being marketed to, most people have settled into a way of thinking, having the ability to reach and inform people, as opposed to projecting your brand in a general way towards them is the key.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"With that in mind, according to The Economist Intelligence Unit the following CMOs expect their brands to be using the following channels;\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Social Media \u2013 59%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Web \u2013 53%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Mobile Apps \u2013 47%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Mobile Web \u2013 46%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"E-mail \u2013 36%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Direct Mail \u2013 17%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"TV \u2013 15%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Print \u2013 14%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Radio \u2013 7%\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Other \u2013 1%\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The fact that social has risen so quickly in the ranks over just the past decade proves how fast-changing digital marketing can be, it also shows how digital is monopolising the world of marketing, pushing traditional methods to the bottom of the list.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With Digital Marketing leading the charge for future channel usage, lets take a look at some of the predicted trends and changes in the next few years of digital marketing;\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Augmented Reality engagement\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Back in 2016, with the launch of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.oculus.com/rift/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Oculus Rift\"})}),\",\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/jaysondemers/2016/07/12/7-valuable-marketing-lessons-pokemon-go-has-taught-us/#171be0243b81\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Pokemon Go\"})}),\", and the announcement of\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.spectacles.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Snapchat Spectacles\"})}),\"\\xa0(among other tech developments), Augmented Reality (AR) had a large initial spike in interest and audience attention. Following on from then, AR has not had the meteoric rise some assumed that it would have, not quite being as popular or as widespread as originally hoped for, in order for it to stake its claim as a viable medium for content marketing. However, after such successful campaigns the potential of AR is no longer in question, rather when will it be more accessible to marketers and brands, as they will be amongst the first to leverage this new medium for their own purposes, whether that\u2019s interactive advertising or new experiences for in-person customers.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Live video takeover\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Live video has been a success straight out the gate due to its functionality through multiple social media platforms, however participation from brands seems to be the biggest thing holding it back from being a dominant form of web content. Live videos, when available, attract a lot of user attention, everyday people seems to know this and have taken advantage in order to boost their personal brand, yet not enough brands have jumped on the trend. Part of this is due to the amount of planning necessary for a \u201Csuccessful\u201D feed.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Time will be the biggest factor in seeing the tides turn on live video marketing. In the years that follow, once agencies have planned thoroughly and execute a few successful live videos, marketers will feel greater confidence towards regular usage of live video campaigns. This will see live video in higher demand and in more places\u2014including search engine results.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. SEO's pivot and transformation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most SEO at this point is centred around website optimisation, so that search engine results pages (SERPs), being more or less giant lists of web pages, provide your page the most visibility possible. However, we\u2019re already starting seeing SERPs have begun to provide alternate results and less exposure for websites in general already.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With the integration of digital assistants in our daily lives such as Siri, Alexa, Google Home and so on, the need for regular search engines shall remain yet their traditional function is somewhat diminishing. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.socialmediatoday.com/news/the-future-of-digital-marketing-7-predictions-for-the-year-ahead-infograp/515094/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"More than 50% of all searches will be voice searches by 2020.\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As these trends develop, users will still rely on search, but they\u2019ll use it in entirely new ways\u2014and the importance of website-specific optimisation will begin to decline in favour of things like app SEO and optimisation for rich answers. SEO isn\u2019t about picking one strategy and sticking with it forever. If you try to do this, you will almost certainly fail. Instead, you need to transform and adapt your strategy to accommodate the new technologies and trends that dictate user search behaviours. SEO has always favoured the most adaptable, and will continue to do so indefinitely.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Content length extremes\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"With current content length varying in range and all proving to be popular in their own right. It is predicted that content in the not too distant future is going to lean heavily into the extremes of each format.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This means short content, which is best known for spreading at a faster rate, will now be micro content. Offering bite-sized chunks of information that require little time and energy from its readers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"On the other end with long content, being best known for attracting more links, there will be greatly expanded essay type articles to give the reader a most thorough account.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Whether it be in text or \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.marketingdive.com/news/why-brands-will-go-to-extremes-lengthwise-with-digital-video-in-2018/514098/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"video form\"})}),\", these strongly polarising approaches to content marketing will force most content marketers to rethink their direction, optimising for one style over the other, yet I would advise dabbling in both in a way that your brand isn\u2019t tripping over itself, offering two very different takes on content, so that you can reach a wider audience.\",/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Personal device interactions\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/jaysondemers/2017/03/17/is-voice-search-killing-the-power-of-seo/#59b4b27e277f\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Voice search has exploded in popularity\"})}),\"\\xa0over the last few years due to the perfecting of related audio algorithms. This has lead to a surge in people interacting with their devices in more relaxed and informal ways; we\u2019re having conversations with our own digital assistants instead of barking orders, as mentioned earlier in the reshaping of SEO, these conversations with our devices are greatly reducing the need for screen and type-based interactions.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This new approach towards our devices creates an opportunity for new types of content to emerge that isn\u2019t screen dependant; opting for more of a low-key, conversational tone of interactive content.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. An influx of native advertising\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now, more than ever people are being bombarded with advertisements at every waking moment of their lives. Most people have more than one screen within their vicinity across the day, this level of marketing is overwhelming and it has taught everyday people to tune out the \u201Cnoise\u201D that interferes with their regular activities. That\u2019s why \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/what-is-native-advertising-and-how-gaming-is-taking-it-to-the-next-level\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"native advertising, which is somewhat a hybrid of both traditional advertising and content marketing\"})}),\", is likely to constitute the majority of ad revenue online in the next few years.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Native Advertising, when done well can bypass the defence systems (both mental walls and AdBlockers) people have put up in order to not feed in to their advertisement fatigue any further. This allows for customers to be more receptive to content that does breach their defences, as they will consume it as everyday content and formulate their own thoughts towards a brand or product. In short, the increase in native advertising will be in response to how people are becoming more proactive in avoiding standard advertisements in their day-to-day use of devices.\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\",\"--framer-letter-spacing\":\"0.1px\",\"--framer-text-color\":\"rgb(50, 48, 49)\"},children:\"7. Higher social value\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Influencer marketing has seen to yield strong results at this point and will continue to, however with the increase in average people becoming strongly aware of the corporations behind influencers, the corporate distrust grows, all the while accessibility to the internet widens.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.socialmediatoday.com/news/the-brand-value-of-influencer-marketing-in-2018-infographic/520810/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"This will greatly heighten the value of the influencer\"})}),\" in question and the authorship that comes with them. With the pay-off being greater and the stakes being higher, it\u2019s going to become of greater importance to know\u2014personally\u2014who you\u2019re getting your content from. Individual personalities are going to make or break brands, and the value of a post can increase exponentially based on who writes or shares it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\",\"--framer-letter-spacing\":\"0.1px\",\"--framer-text-color\":\"rgb(50, 48, 49)\"},children:\"\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These are just a handful of predictions that have been forecast for the next few years of marketing. Though some of these predictions are speculative, most of these are simply played out looks at what current early stage trends will look like when they develop and progress down the line. At the end of the day, the objective with your marketing strategy is to continue pressing in to what works.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Still, it pays to think ahead; the most successful content marketers tend to be the ones who beat their competitors to market, so there\u2019s definitely a value in early adoption.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification marketing\"})}),\" gives agencies the ability to tap into a lot of the aforementioned future trends in digital marketing without sticking their neck too far out. A gamification campaign's competition mechanics create a safe environment for agencies to dabble in Augmented Reality, Micro content, Native Advertising and Live video with Influencers before truly transitioning into early adoption of these trends.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you're hoping to be first across the line with your future marketing but are unsure of which trends will be of benefit to your brand, a gamification campaign could be the stepping stone you require in order to take that next step in your marketing success.\"})]});"],
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}