{
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  "sources": ["ssg:https://framerusercontent.com/modules/YPcFuo2viTc8M93Q2BFL/5PlX3nXQHs13RQe9z5Ao/kCilVaIPU-0.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{Link}from\"framer\";import*as React from\"react\";export const richText=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"If you don\u2019t create an engaging environment for your employees, you may struggle to keep your team invested in their work and motivated to help your business succeed.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification allows you to implement innovative ways to boost employee engagement. From reward systems to fun training sessions, this article will give you all the strategies you need to give your workplace a rewarding atmosphere.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"What Is Gamification?\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a way of making typical elements of a job fun by adding game mechanics to boost interest and engagement. This method takes earning points, badges, or climbing leaderboards and implements them into non-gaming environments like your business intranet to keep your employees interested in their work.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With a staggering \",/*#__PURE__*/ _jsx(Link,{href:\"https://haiilo.com/blog/employee-engagement-8-statistics-you-need-to-know/#:~:text=85%25%20of%20Employees%20Are%20Not,are%20engaged%20in%20the%20workplace.\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"85% of employees\"})}),\" stating they are not engaged in the workplace, gamification can help provide a strong motivational boost. Gamification, in fact, allows you to not only reward talent and hard work but also encourage your employees to embrace the company culture and work towards key incentives.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"How Can Gamification Improve Employee Engagement?\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"All employees want to feel like their achievements are recognised and that they can grow within their roles. Picture this: instead of your employees drudging through their daily tasks, gamification makes some aspects of their jobs feel almost like playing a game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"People tend to work harder when they\u2019re having a good time and have an end goal (and a reward) in sight. With gamification, you can add an element of fun to your employee\u2019s daily grind, boosting their engagement with their work.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"6 Ways to Increase Employee Engagement with Gamification Strategies\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Are you ready to take your employees from bored to inspired? Here are our top six gamification strategies to make your workplace feel more rewarding for all your employees.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"1. Points and rewards systems\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Who doesn\u2019t love a reward system? Give your team the chance to earn valuable points from completing everyday tasks they typically carry out in their roles. You can even offer special rewards for achievements or finishing large-scale projects. Once your team has earned a certain number of points, let them redeem rewards. You can offer plenty of options, including:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Bonuses in cash\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Gift cards of their choice\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Paid time off\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Travel vouchers for flights and hotels\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Event tickets\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s take a look at a points and rewards system in action.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A salesman working in a car dealership closes a deal on a car worth $75,000. This is their first high-value sale. You award the salesman 20 points and offer them different rewards in exchange, including a paid day off or a cash bonus. The salesman takes a paid day off and feels motivated to continue pushing for more high-value car sales.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But what if you\u2019re a business with a team of remote-working employees? Motivating them from afar can be tricky. Remote software solutions such as those provided by \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.realvnc.com/en/discover/macos-remote-desktop-software/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"RealVNC\"})}),\" let you set up virtual meetings to issue points and offer rewards to employees who work from home.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:\"2. Friendly challenges\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019re all competitive to some degree. Setting up \u201CFriendly Challenges\u201D as part of your gamification strategy lets you create competitions and challenges between employees that are motivational and fun rather than stressful. With these challenges, you can encourage your employees to stand out and achieve targets, fostering a sense of camaraderie.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The friendly challenges you set up will depend on your business and employee roles. If you manage a team of software developers, for example, you could launch hackathons to test their coding skills. Whereas, if you\u2019re an e-commerce business, you may want to encourage your employees with a sales sprint competition, setting a monthly sales target.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This not only helps your team surpass their current sales but also makes your \",/*#__PURE__*/ _jsx(Link,{href:\"https://blog.powr.io/four-ways-to-make-ecommerce-customers-feel-more-valuable\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"ecommerce customers feel valuable\"})}),\" as they receive better and more tailored services from your salespeople.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:\"3. Digital badges of honour\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Imagine being able to give your employees a digital badge visible to all members of your company when they do something great, like completing their online training or finalising a complex project. You can, with a digital badge of honour system.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Digital badges allow your employees to feel proud, knowing they are being recognized and rewarded. Implement different badges depending on your employee's achievements and allow your team members to collect them to work towards rewards like a paid day off or a cash bonus.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s take a look at an example of a digital badge of honour system.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You own a \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.vonage.com/voip-call-center-solutions/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"VoIP for call centre\"})}),\" business with a large team of agents. You decide to reward the \u201CCall Whisper Wizard\u201D badge for the call centre agents who can give customers successful, real-time advice during 80% of their monitored calls.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"All employees who receive this award get a digital badge visible on their profile, are recognised in team meetings, and gain small yet valuable rewards like gift cards.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"4. Leaderboards\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/actionable-gamification-beyond-points-badges-and-leaderboards-(book-review)\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"leaderboards\"})}),\", you can set up friendly competitions within teams, almost like an office Olympics, to celebrate individual wins and recognise people\u2019s hard work. Set up scoreboards and employee rankings depending on performance and participation.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To establish who\u2019s on top of your leaderboard, it\u2019s vital that you use reliable data gathered through regular internal audit controls (read this if you\u2019re wondering \u201C\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.auditboard.com/blog/internal-audit-controls/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"What are internal audit controls?\"})}),\"\u201D). This will ensure that your decisions are as unbiased and accurate as possible.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s look at an example of leaderboards in action.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you are a real estate business, you can create property management leaderboards that acknowledge the managers who maintain above-average occupancy rates and satisfy tenants. You could even quantify satisfaction by how fast property managers respond to tenant queries and maintenance requests.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whoever stays at the top of the leaderboard every month should receive motivating rewards like bonuses or paid time off.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"5. Learning quests\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Learning quests are a dynamic way to improve employee development programmes and encourage \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-for-learning-how-to-achieve-flow\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"constant learning\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rather than setting up traditional (and often boring) training sessions, you can take your team members on a hands-on learning adventure. You can give them a mission, a challenge to overcome, and tasks that guide employees through the learning process. Set up different levels and rewards for completing certain modules to gamify your learning quest even more.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You can either host your own learning quest on a safe and trusted domain (such as those offered by \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.onlydomains.com/domain-names\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"OnlyDomains\"})}),\"), or hire an external company to create your learning quests on your behalf.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s look at an example of learning quests in a software development team.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Professional software developers need to constantly undergo training to stay ahead in their role. As a tech company, you could create a \u201CCoding Quest\u201D that rewards users as they go through programming courses and receive certifications. As your programmers advance through the levels, you can reward them with badges to recognise their efforts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once they complete the course, you could reward your software developers with gift vouchers for useful programming technologies or hardware.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:\"6. Team missions\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rather than keeping your employees separate and working on their own tasks, consider creating team missions to bring all your departments together in a collaborative atmosphere. Whether you\u2019re working on short-term projects or ongoing goals, team missions combine the skills, expertise, and efforts of everyone in your company to attain your goals faster.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To gamify team missions, consider enacting a points system and creating leaderboards to rank your employees and their performance in a friendly yet competitive way.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Let\u2019s look at how team missions could be used in a call centre like \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.vonage.com/virtual-fax/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Vonage\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"All call centre representatives need to have a strong foundation of knowledge of the products and services they\u2019re assisting customers with. To encourage this in a team setting, you could set up a \u201CKnowledge Sharing Mission.\u201D Create separate teams with a mix of members with varying experience levels, and promote knowledge sharing on a weekly basis.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You can award points to individual reps who show a commitment to conducting knowledge-sharing team sessions and who take on the role of mentoring colleagues. After the Knowledge Sharing Mission is over, you can provide virtual badges and certificates to customer service reps who successfully mentor the most people.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Gamify Your Business With These Six Strategies Today\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If your employee's motivation feels stagnant and you\u2019re not getting the results you crave, gamification can go a long way in boosting morale and performance. By implementing our six gamification strategies, you can start to put life back into your business and give employees all the tools they need to achieve\u2014and get rewarded for it.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/keep-your-staff-engaged-with-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Keep your staff engaged\"})}),\" and ready to learn by offering a rewards structure with exciting benefits like gift vouchers, cash bonuses, and paid time off. Whatever your business type, you can empower your workforce with gamification and see tangible and actionable results.\"]})]});export const richText1=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The advent of smartphones has changed the world in many ways, and one of the areas that has been most affected is marketing. With the rise of mobile technology, marketers have had to adapt to a new landscape that is dominated by the smartphone. One of the most significant changes has been the rise of gamified marketing, which has become a popular way for companies to engage with their audience and build brand loyalty. In this blog post, we will explore how smartphones have changed gamified marketing forever.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Firstly, smartphones have made gamified marketing more accessible. In the past, gamified marketing was limited to physical locations such as arcades, casinos, and theme parks. These venues were often expensive and not accessible to everyone. However, with smartphones, gamified marketing can be accessed from anywhere at any time. This has opened up a whole new world of possibilities for marketers, who can now reach a much wider audience.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Secondly, smartphones have made \",/*#__PURE__*/ _jsx(Link,{href:\"8-pillars-of-successful-gamified-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamified marketing\"})}),\" more engaging. With the use of touchscreens and sensors, smartphones have allowed for a more interactive and immersive experience. This has made it easier for marketers to create engaging games that are not only fun to play but also deliver their message in a more memorable way. For example, a food company might create a game where the player has to catch falling ingredients to make a meal, which not only promotes the company's products but also provides a fun and interactive experience.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Thirdly, smartphones have made gamified marketing more measurable. With the use of \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/buyer-behaviour-how-digital-marketing-is-influencing-it\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"mobile analytics\"})}),\", marketers can track user behaviour and gather data on how their games are being played. This data can then be used to improve the game and make it more effective. For example, if a company sees that players are consistently failing at a particular level in their game, they can adjust the difficulty to make it more manageable, which can lead to higher engagement and more conversions.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Fourthly, smartphones have made gamified marketing more social. With the rise of social media, smartphones have made it easier for players to share their gaming experiences with their friends and followers. This has turned gamified marketing into a powerful social tool where players can promote the game and the brand by sharing their experiences on social media. For example, a company might create a game that encourages players to share their high scores on social media, which can lead to increased brand exposure and social media engagement.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Finally, smartphones have made gamified marketing more personalised. With the use of mobile data, marketers can create personalised gaming experiences that are tailored to the player's interests and behaviours. This has made gamified marketing more effective, as players are more likely to engage with a game that is relevant to their interests. For example, a clothing company might create a game that allows players to dress up a virtual avatar in different outfits that are tailored to the \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-make-up-of-gamers-the-bartle-test-of-gamer-psychology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"player's style and preferences\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In conclusion, smartphones have changed gamified marketing forever by making it more accessible, engaging, measurable, social, and personalized. Gamified marketing is now a powerful tool that allows companies to engage with their audience in a fun and interactive way, while also delivering their message in a more memorable way. As technology continues to advance, we can expect to see even more innovative and effective gamified marketing strategies that take advantage of the power of smartphones.\"})]});export const richText2=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has become an increasingly popular way for businesses to engage customers and promote their brand. By incorporating game elements into marketing strategies, companies can increase engagement, improve brand awareness, and ultimately drive sales.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What most people don\u2019t know, is that implementing effective gamification initiatives does not have to be costly, and many businesses often find themselves with a leftover budget at the end of a campaign.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog post, we'll explore six ways to spend your leftover gamification marketing budget to enhance your campaign.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Expand the reach of the campaign\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One way to make use of leftover budget is to expand the reach of the campaign. This can be done by investing in targeted advertising to reach new audiences or by partnering with influencers to promote the brand on social media. The goal is to get the brand in front of as many potential customers as possible.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company that has developed a gamified campaign could partner with a popular influencer who has a large following in the target demographic. The influencer could promote the game/experience on their social media channels, driving more clicks and engagement.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Analyse and optimise results\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another way to make use of leftover budget is to analyse and optimise the results of the campaign. This involves tracking user behaviour and engagement and identifying areas for improvement. A data analyst could be hired to perform this task or analytics software could be invested in.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company that has developed a gamified loyalty program could analyse user data to see which rewards are most popular and which behaviours lead to the highest engagement. This information could be used to optimise the program and increase customer retention.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Improve the user experience\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leftover budget can also be used to improve the user experience of the gamification initiative. This can involve refining the game mechanics, adding new features or improving the user interface.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company that has developed a gamified training program for employees could invest in improving the user interface to make it more intuitive and user-friendly. This could lead to better engagement and more effective training.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Invest in long-term projects\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rather than letting the leftover budget go to waste, it can be invested in long-term projects that can yield significant returns in the future. This could involve developing new products or services that incorporate gamification elements or investing in a large-scale gamification project.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company that has developed a gamified app could invest in developing a new product line that incorporates similar game mechanics. This could lead to increased customer engagement and loyalty.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conduct market research\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leftover budget can also be used to conduct market research to gain insights into customer behaviour and preferences. This information can be used to develop more effective gamification initiatives that are tailored to the target audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company that has developed a gamified rewards program could conduct market research to see what types of rewards are most popular among the target audience. This information could be used to optimize the program and increase engagement.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Invest in social media marketing\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Social media is a powerful tool for promoting gamification initiatives. Leftover budget can be invested in social media marketing campaigns to reach a wider audience and increase engagement with the gamified content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company that has developed a gamified mobile game could invest in social media ads that promote the game to a wider audience. This could lead to more downloads and engagement.\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(30, 41, 59)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In conclusion, rather than letting that remaining budget go to waste, there are savvy ways to spend it that can yield even greater returns from your gamification campaign.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By expanding the reach of the campaign, analysing and optimising results, improving the user experience, investing in long-term projects, conducting market research and investing in social media marketing, businesses can make the most of their marketing budget.\"})]});export const richText3=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" is a strategy that has been gaining popularity in the business world, and for good reason. By incorporating game design elements into non-game contexts, businesses can engage and motivate their customers in new and exciting ways.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has also proven to be a cost-effective way to collect data and increase user interaction.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog post, we'll explore five reasons why you should consider using gamification in your next marketing campaign.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Increased engagement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the biggest benefits of gamification is that it can make a marketing campaign more interactive and engaging. This can lead to higher levels of customer participation, which in turn can increase brand awareness, loyalty, and sales.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By incorporating game mechanics such as points, badges, leaderboards, and rewards, businesses can create a sense of competition and community among their customers. This can motivate them to take action such as sharing content on social media, leaving reviews, and making purchases.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can turn mundane tasks into exciting challenges, making them more engaging for users. For example, a fitness app that uses gamification can motivate users to exercise by turning it into a game, rewarding them with points or badges for completing workouts. By increasing engagement, gamification can help your business build stronger relationships with its users and increase customer retention.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Improved customer loyalty\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can also be used to improve customer loyalty. By creating a sense of community and competition among customers, businesses can foster a sense of belonging and connection.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a coffee shop loyalty program that uses gamification can reward customers with points or badges for every purchase. Customers can then compete with each other to earn the most points, creating a sense of friendly competition and community. By improving customer loyalty, gamification can increase customer retention and lifetime value.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When customers feel invested in and connected to a marketing campaign, they are more likely to continue to participate and advocate for the brand.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Increased data collection\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Another key benefit of gamification is that it can be a cost-effective way to \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/top-3-reasons-why-gamification-works\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"collect and provide valuable data\"})}),\" on customer behaviour and preferences.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"By using game mechanics to encourage participation, you can gather valuable information about your users. For example, a restaurant that uses gamification to encourage customers to leave reviews can gather valuable feedback about its food, service, and atmosphere.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Similarly, a fitness app that uses gamification to track user activity can gather data about user behaviour and preferences. By collecting this data, businesses can make more informed decisions about their products and services, improving their offerings and increasing customer satisfaction.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By tracking customer interactions with a campaign, businesses can gain insight into what types of content and experiences are most engaging for their audience. This data can then be used to optimise future marketing efforts, leading to greater ROI.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Cost-effective\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can be an inexpensive way to increase customer engagement. It often requires minimal investment in terms of time, money, and resources. By creating simple and engaging games or challenges, businesses can encourage customers to take action without breaking the bank.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a retailer that uses gamification to create a loyalty program can reward customers with points or badges for every purchase, creating a more engaging experience without increasing costs.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Similarly, a restaurant that uses gamification to encourage customers to leave reviews can gather valuable feedback without incurring additional expenses. By using gamification, businesses can improve user engagement and loyalty without breaking the bank.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Greater ROI\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overall, gamification can lead to increased customer engagement, improved customer loyalty, and increased data collection, all of which can contribute to a greater return on investment for a marketing campaign. By using gamification, businesses can achieve their marketing goals in a more effective and cost-efficient way.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In conclusion, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-relationship-between-consumer-behaviour-and-gamification-in-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification is a powerful strategy\"})}),\" that can be used to engage and motivate customers in new and exciting ways. By incorporating game design elements into marketing campaigns, businesses can increase customer engagement, improve customer loyalty, and gain valuable data on customer behaviour.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So, if you're looking to drive sales and achieve your marketing goals, consider using gamification in your next campaign.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With the right strategy and execution, gamification can help your business achieve its goals and drive growth. \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/contact\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Contact us\"})}),\" today for further details.\"]})]});export const richText4=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"It's impossible to predict the future, but when it comes to gamification, one thing is certain: it will continue to evolve and adapt in order to better engage audiences around the world.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For marketers looking to stay on top of emerging trends, monitoring current and upcoming advancements in gamification can be essential.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog post, we'll take a look at where the industry might go over the course of the year, discussing some key elements that could contribute significantly towards shaping its progress over that time frame. Let's explore!\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2023 will see gamification growth in many new industries\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the world continues to move forward in technological advancement and integration within all facets of daily life, it is interesting to observe the role that gamification has played in many areas. Gamification trends have been adopted in marketing, education, and work culture, but until recently, their potential had not been fully realised.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As we look ahead to 2023 and beyond, however, we can expect to see gamification continue to grow and develop into an even bigger presence across the board.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In marketing, for example, brands are increasingly turning to gamification tactics to engage customers and reward loyalty in a fun and interactive way. This could mean anything from offering points that can be earned through certain activities to running competitions with prizes\u2014all of which allow companies to build relationships with their customers while also engaging them more deeply with their products or services.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In education too, there is an increasing focus on using game-like elements as a way of making learning more engaging and enjoyable for pupils of all ages.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Elements such as virtual rewards can create a sense of achievement when tasks are completed, while simulations can make complex concepts easier to understand. As schools start introducing these types of methods more widely into their classrooms over the coming years, it stands to reason that the understanding and retention of students will only improve further.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within workplaces, meanwhile, expect gamification to present personnel with incentives for completing tasks or hitting particular goals, allowing them to achieve satisfaction from earning accomplishments along the way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By setting landmarks or challenges that employees must reach in order to receive rewards, bosses can motivate staff in a way that does not feel like an obligation but instead taps into game theory and our innate need for recognition and praise for a job well done.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As these different areas continue to develop over the coming years and organisations continue exploring new ways to incorporate gamification into their strategies effectively, there is no doubt that 2023 will bring about some exciting changes. With this new technology now firmly embedded within the highly engaged internet public, there is plenty of opportunity for us all to benefit from its effectiveness in making everyday life more fun!\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Retail and Education Sectors are Approaching Maturity with Gamification\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The retail and education sectors are both increasingly turning to the use of gamification in order to better engage their customers and students. Gamification is the practice of incorporating game-like elements into an experience, typically with the goal of increasing user engagement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For retailers, this often takes the form of loyalty programs that reward customers for making a certain amount of purchases or engaging in other behaviours. These loyalty rewards can be used as incentives for customers to keep coming back, thus increasing sales for the retailer. In the education sector, gamification is being used to make learning more enjoyable and engaging for students.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-like elements such as points and leaderboards help motivate students to stay engaged with their studies and strive for higher scores. Additionally, gamification offers educators new ways to assess student understanding and progress with real-time feedback on performance.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overall, gamification helps these sectors tap into people's competitive instincts while still providing useful content or products that customers want. Retailers are able to use it as a powerful way to increase customer loyalty while educators can use it to create an environment where learning is enjoyable and rewarding. Ultimately, these sectors are looking to implement gamification in order to mature and better satisfy their customers' needs.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How Gamification is Expanding to More Sectors\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a term referring to the use of game mechanics and rewards-based systems in non-game contexts, such as business, education, personal health, and even healthcare. It is an effective way to motivate employees or students to advance their knowledge of a topic and/or complete tasks more efficiently. Through the use of competitions and incentives, gamification motivates users to keep track of their progress and stay motivated on the task at hand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The concept of gamification has been steadily expanding into more sectors over the course of the past few years. One example is its use in healthcare, where it can be used to encourage healthy behaviours like exercising or monitoring chronic conditions. Other uses include employee training programmes, education initiatives, customer loyalty programmes, and marketing campaigns. Companies are using gamified platforms for everything from sales contests to onboarding processes for new hires.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When implemented correctly, gamified experiences can be personalised for each user's individual preferences. Even physical exercise programs can be tailored to gamify individual needs and goals. This customisation provides an engaging experience that encourages interaction with a product or service on an emotional level rather than just focusing solely on completing tasks or achieving rewards. Additionally, the data collected through these experiences can help businesses better understand their consumers\u2019 preferences so they can tailor content more closely to user needs.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In recent years, companies have also started employing artificial intelligence (AI) tools in order to further enhance the effectiveness of gamified experiences by providing personalised analytics reports and data-driven insights into user behaviour patterns that help determine how best to engage users with tailored content. AI tools are being incorporated into existing gaming systems as well as used within stand-alone applications designed specifically for gaming purposes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As it continues to expand into additional sectors in the near future, businesses should look for ways to capitalise on this trend by implementing effective strategies that leverage both AI technology and rewards-based incentives in order to maximise engagement levels with customers and create memorable experiences that keep them coming back for more.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Benefits of Employer Engagement and Productivity Through Gamification\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Employer engagement and productivity through gamification is an increasingly popular topic for businesses today.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a company might reward an employee who achieves a certain level of performance or make it into the company-wide leaderboard of top performers. Through such initiatives, companies can bring out the best in their employees while helping to foster a culture of collaboration and innovation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has many benefits for employers and employees alike. One of the most obvious is increased productivity. By making work more enjoyable through gaming elements that are intrinsically motivating, companies can drive employee engagement and motivation to complete tasks quickly and efficiently.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In addition to increased productivity, research has shown that gamification can also lead to improved job satisfaction among workers due to feeling a sense of progress within their role. This can lead to higher morale overall which in turn leads to better collaboration between colleagues.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another benefit of employer engagement through gamification is its ability to help build relationships between employer and employee by creating an opportunity for recognition from peers or management for achievements made in completing tasks or projects.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By providing positive reinforcement for meeting goals or milestones, employers can create an environment where employees feel appreciated for their hard work, which can lead to increased loyalty from staff members towards the company over time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Finally, employer engagement through gamification helps create an atmosphere where employees are encouraged to think outside the box when coming up with new ideas or solutions, which can lead to improved creativity amongst staff members. This encourages innovative thinking, which is key for any successful business looking for ways to stay ahead of the competition in this ever-changing marketplace.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In summary, there are numerous benefits that come with employing gamification techniques as part of an employer engagement strategy including increased productivity and job satisfaction levels amongst staff while also fostering collaboration among teams and encouraging innovative thinking. Therefore it's become increasingly popular amongst modern businesses who recognise its potential in helping them stay competitive in today\u2019s marketplace.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gain Robust Data and Insights Through Gamification\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a powerful tool for businesses to gain robust data and insights. By introducing fun and engaging game elements into their online activities, organisations can capture important customer information such as demographics, interests, preferences, and behaviours.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With a wide variety of game mechanics available, such as leaderboards, point systems, achievements, rewards, and challenges, businesses can drive higher engagement rates and get deeper customer insights in real time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By leveraging the power of gamification technologies, organisations can create an interactive experience that encourages customers to participate in activities and provide valuable data points about themselves. This helps businesses better understand their customers' needs and behaviours, which in turn allows them to offer highly personalised experiences tailored to their target audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Additionally, with analytics capabilities built into many gamified services today, businesses can easily track user performance trends over time and gain valuable insights that would not be possible without the use of gamification.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification also provides an effective platform for businesses to collect vital feedback from users by incentivising participation in surveys or polls with rewards or achievements. This allows companies to quickly discover what customers need or want so that they can make improvements accordingly.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Moreover, gamified activities are often shared on social media platforms giving brands increased exposure while allowing users to engage with friends or challenge each other which further builds brand loyalty.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In short, any organisation looking to gain robust data and insights should consider introducing gamification into their online services, as it will allow them to capture crucial customer information while providing a fun and rewarding experience that will keep users coming back for more.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Leverage Immersive Technologies (AR, VR, MR) with Gamification\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Given the topic of leveraging immersive technologies with gamification, it is important to understand what each of these terms means. Immersive technologies are digital experiences that allow a person to feel as if they are physically present in an environment that is outside their own physical world.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These technologies include augmented (AR) and virtual reality (VR), as well as mixed reality (MR). AR and VR provide users with a full visual experience, while MR combines elements of both AR and VR to create an even more realistic experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is the use of game elements, such as points, rewards, and challenges, to encourage people to interact with a certain product or service. It can be used in many different scenarios, from educational games for children to interactive customer experiences for companies.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By incorporating these game mechanics into immersive technology experiences, users can be better engaged in their virtual environments by feeling rewarded for completing tasks or by being presented with new challenges to work through.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Combining immersive technology and gamification has become increasingly popular over the last few years due to its ability to capture and maintain user engagement. For instance, companies have used AR technology combined with gamification elements to create interactive customer experiences where customers can explore products up close without having to physically visit a store location.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Additionally, some organisations have implemented virtual reality training programmes that incorporate gamification elements such as scoreboards or leaderboards, which are designed to motivate employees by tracking their progress throughout the programme.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overall, leveraging immersive technologies with gamification is an effective way of engaging users in digital experiences while also providing them with incentives and rewards for completing tasks or challenges within those environments. By utilising these two concepts, companies can create innovative customer experiences that are both engaging and rewarding for users.\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The combination of gamification and immersive technologies has allowed businesses to create engaging customer experiences that are both rewarding and informative. As the use of gamification continues to grow in 2023, we can expect more organisations to leverage this powerful tool for their own digital marketing strategies.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With gamified activities becoming increasingly popular on social media platforms, brands will gain increased exposure while allowing users to engage with friends or challenge each other which further builds brand loyalty. Undoubtedly, gamification will be a vital component of any prosperous business agenda in the upcoming year.\"})]});export const richText5=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" has been used in a number of apps with great success. Adding game-like elements to an app can increase user engagement and keep them returning for more.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this blog post, we will look at five mobile apps that successfully use \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/enhancing-ux-with-gamification-elements\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification elements in their UX\"})}),\". We will discuss what makes these apps so successful and how you can apply the same gamification elements and concepts to your own app design!\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Habitica\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If we're going to talk about game mechanics within UX, we simply can't go past gamified productivity apps. Productivity apps have some of the strongest use cases of game elements to boost user engagement, such as the use of a progress bar and reward system.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"While there are a number of examples we could pull from, we've opted to go with \",/*#__PURE__*/ _jsx(Link,{href:\"https://habitica.com/static/features\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Habitica\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app is a more overt example of video game elements being used to help users turn their real-life to-do list into a game, where you earn rewards for completing manageable tasks.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The more you use the app, the more rewards you can earn. The app also features a leaderboard, so you can see how well you are doing compared to other users.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Habitica is successful because it makes completing daily tasks fun and rewarding. It also gives users a sense of competition, which encourages them to keep using the app.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to gamify your own app, consider adding elements like rewards and leaderboards. These elements will intrinsically encourage users to keep using your app and help them stay engaged.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Forest\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app encourages you to stay off your phone by planting a virtual tree that grows with time. If you use your phone while the tree is growing, it will die.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://forest-mt.seekrtech.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Forest\"})}),\" is successful because it uses a simple concept to encourage users to stay off their phones. The app is also visually appealing, which makes it more enjoyable to use.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to gamify your own app, consider using a similar concept. Find a way to encourage users to stay engaged with your app, and make sure the design is visually appealing.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Duolingo\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app makes learning new languages fun and addictive. You earn points as you progress through the lessons, and can compete with friends on a leaderboard.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.duolingo.com/info\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Duolingo\"})}),\" is successful because it makes learning new languages fun and engaging. The app also has a social element, which encourages users to keep using it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to gamify your own app, consider adding elements that make it fun and engaging. You could also add a social element to encourage users to keep coming back.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Headspace\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app helps you meditate and relax, with sessions that range from 10 minutes to 10 weeks. You earn points as you complete sessions and can unlock new content as you progress.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.headspace.com/about-us\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Headspace\"})}),\" is successful because it makes meditation fun and rewarding. The app also has a sense of progression, encouraging users to keep using it.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. MyFitnessPal\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app tracks your diet and exercise, helping you to stay on track. You can set goals and earn rewards as you reach them. The app also has a community element, where you can connect with other users.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.myfitnesspal.com/welcome/learn_more\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"MyFitnessPal\"})}),\" is successful because it helps users stay motivated to reach their fitness goals. The app also has a social element, which encourages users to keep using it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to gamify your own app, consider adding elements that will help users stay on track. You could also add a social element to encourage users to keep coming back.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By gamifying your app, you can increase user engagement and make your app more enjoyable to use! Try incorporating some of these concepts into your own app design and see how they work for you.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is an effective way to keep users engaged with your app. By using game mechanics in your UX, you can increase user interaction and loyalty.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019ve looked at five examples of apps that have successfully used gamification, so be sure to check them out for inspiration.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"By now, you\u2019ve probably realised that gamification can be a powerful tool for increasing user engagement. \"}),\"If you want to create a gaming experience for your own app, our game builder system, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/how-to-make-a-game\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gizmo\"})}),\", makes it easy to add games and rewards that will engage and entertain your users.\"]})]});export const richText6=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gabe Zichermann is a leading authority in the world of gamification, which has become one of the hottest trends in marketing today. Gabe is a prominent public speaker on the subject matter of \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/what-is-gamification?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\", \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/does-gamification-increase-user-engagement\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"user engagement\"})}),\", and \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/how-gamification-influences-customer-behaviour\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"behavioural design\"})}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gabe's book, \\\"\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests\"})}),'\" is a great introduction to the topic for those wanting to know more about the psychology at play when utilising game mechanics within marketing campaigns.']}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The Gamify team, being fans of all things gamification has read the book and we have found that the\",/*#__PURE__*/ _jsx(\"span\",{children:\" book provides a comprehensive overview of gamification and how it can be used to motivate customers and increase loyalty. \"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"It also includes case studies of businesses that have successfully implemented gamification strategies.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is revolutionising the\",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/apps-that-master-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\" web and mobile apps\"})}),\". Innovative startups, growth companies, and established brands all agree that the most powerful way to inspire customer loyalty with a vibrant community is through the use of game mechanics within your marketing mix.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing\"}),\"\\xa0illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base.\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing\"}),\"\\xa0covers the following:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Explaining the growing phenomenon of game-based marketing and how it works\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Showing marketers how to develop games to incorporate into their marketing strategy\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Sharing fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald\u2019s Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually.\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Top 5 Ways to Gamify Your Business\"})}),/*#__PURE__*/ _jsx(\"p\",{children:'From Wordle to frequent fliers points, playing \"everyday games\" has become nothing short of a pop culture obsession. Driving unprecedented consumer engagement to smart brands like Chase and the US Army, loyalty programs and marketing games are marketing\u2019s best bet for the future of advertising.'}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing \"}),/*#__PURE__*/ _jsx(\"span\",{children:\"covers\"}),\" \",/*#__PURE__*/ _jsx(\"span\",{children:\"the power of games in your marketing through to following 5 easy steps:\"})]}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"1. What consumer behaviour are you trying to drive?\"}),\"\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Don\u2019t just think about broad or bottom line objectives (\u201Cmore engagement\u201D, \u201Cgreater brand exposure\u201D) when considering ways in which you\u2019d like to effect the behaviour of your consumer base, but instead, focus in on easy-to-achieve activities that will have an overall impact on your bottom line.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example: incentivise the sending of product endorsements to friends. The more specific you can be, the easier it is to build game mechanics around. Some behaviours are best left un-incentivised, however, a topic which is covered closely in Chapters 1 & 2.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Assign points to those behaviours\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Think about how much value each of the behaviours has to your business and assign points to each action accordingly. Points should be weighed relatively, so if opening a new account is ten times more valuable than clicking on an advertiser\u2019s link, make sure the point system reflects that reality.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Point system functionality is covered in chapters 3 & 4.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Create a leaderboard to display points\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just like the Employee of the Month plaques at restaurants, create a socially-networked leaderboard that allows users to feel like they are accomplishing something relative to their friends and peers\u2014A little encouragement goes a long way. You\u2019ll find a plethora of leaderboard dos & don\u2019ts in Chapter 4.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Develop challenges and message them\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just like Frequent Flyer promotions, creating simple challenges can have a profound effect on user behaviour once they are connected to your community. Keep your challenges fresh and topical by knowing your players \u2013 Chapter 7 gives you riveting insight on exactly who is playing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Make \u201Cfun\u201D your goal!\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether your business is finance or funerary, making fun a principal objective will substantially increase consumer engagement and generate remarkable new revenue opportunities. Chapter 8 shows you the future and how Generation G \u2013 today\u2019s tweens \u2013 are driving \u2018funnovation\u2019 in every industry.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are plenty more tips in store \u2013 from why cash, or even real-world prizes just don\u2019t matter as much as you think, to how you can compete against well-funded incumbents without much capital.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing\"}),'\\xa0explores \"Funware,\" a new model for incorporating and leveraging games and game mechanics to reach today\\'s customers.']}),/*#__PURE__*/ _jsx(\"p\",{children:\"Behaviourally based, Funware will give you strategic insight into the deep-seated impulses and habits that drive our socially networked marketplace.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this groundbreaking guide, you'll discover which game-based marketing programs have already generated millions in revenue and produced the world's most loyal and engaged customers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You'll get a firsthand look at how this powerful approach applies to the new world of social media. Most importantly, you'll see how to create game-based marketing plans that measurably increase both sales and profits.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing\"}),\"\\xa0gives you practical guidance on adding games and gaming concepts to your marketing toolbox, including:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"How to cut through the media noise to use games more effectively\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:'Why \"free to play\" designs are irresistible to customers and lead to long-term revenue'})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"How to leverage the passive games people are playing every day without even realizing it\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"How to create virtual economies and link them to your real-world business objectives\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:'Who the different types of gamers are, and how to reach them\u2014even when they\\'re not \"intentionally playing\"'})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"How to use games internally to motivate employees and boost sales\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"How to find the best game-based techniques for communicating with youth markets\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"And much more\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing\"}),/*#__PURE__*/ _jsx(\"span\",{children:\"\\xa0unlocks the design secrets of mega-successful games like Zynga's \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"Farmville\"}),/*#__PURE__*/ _jsx(\"span\",{children:\", \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"World of Warcraft\"}),/*#__PURE__*/ _jsx(\"span\",{children:\", \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"Bejeweled\"}),/*#__PURE__*/ _jsx(\"span\",{children:\" and \"}),/*#__PURE__*/ _jsx(\"em\",{children:\"Project Runway\"}),/*#__PURE__*/ _jsx(\"span\",{children:\" to give you the power to create winning game-like experiences on your web and mobile apps.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"This book\\xa0brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Overall, I found \",/*#__PURE__*/ _jsx(\"em\",{children:\"Game-Based Marketing\"}),\" to be an informative read. If you're interested in learning more about gamification and how to incorporate it into your marketing strategy, I would recommend giving this book a try.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you're interested in learning more about this exciting new trend, then I recommend reading this book.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"And if you're interested in developing a gamification campaign, \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/contact\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"contact Gamify today!\"})})]})]});export const richText7=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" is a hot topic in the marketing world right now. Some people swear by its power to engage and \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/how-does-gamification-affect-motivation\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"motivate customers\"})}),\", while others are sceptical about its effectiveness.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So what is gamification marketing? And what are the pros and cons of using it in your modern marketing strategy?\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"What is gamification and how does it work?\"}),/*#__PURE__*/ _jsx(\"p\",{children:'The term \"gamification\" refers to the process of using game mechanics in a non-gaming context to motivate people.'}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification techniques can be used in marketing strategies to encourage user engagement and build customer loyalty. A gamification campaign can be a powerful tool for industry insights and \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/how-game-based-marketing-is-transforming-brand-strategies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"data collection \"})}),\"of both established and new users.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/the-psychology-behind-gamified-solutions\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"psychological mechanisms \"})}),\"of point systems, friendly competition, and challenges within an interactive experience that has product placement throughout can yield both conversion rates and loyal customers.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"The pros of gamification - what makes it so successful in motivating people?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many advantages of gamification in marketing. Firstly, it is an incredibly effective way to motivate and build customer engagement. Games are inherently fun, and by using video game mechanics in your marketing, you can tap into this playful approach to keep people engaged with your product or service.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Secondly, it can be used to increase sales and loyalty. This should be one of the main objectives of any form of marketing campaign, but when customers are provided with an experience that has the right balance of both play and reward. Then companies reap the benefits of having a customer base that is hyperaware of their latest products or services.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Thirdly, it is a great way to learn about your customers and collect data. By monitoring how customers interact with gamified content, businesses can learn a lot about what motivates and keeps them engaged.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This information can then be used to improve products and services and ultimately increase sales.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overall, gamification is a powerful tool that can have great results for businesses if used correctly.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"The cons of gamification - potential problems and drawbacks\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a powerful tool that can have great results for businesses if used correctly. However, there are also some potential disadvantages of gamification to consider before implementing it in your next campaign strategy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Firstly, gamification can be expensive to implement if developed with the wrong third-party service. It requires time and effort to create serious games that are engaging and motivating, and not any given company has the resources to do this.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Second, it can be challenging to get right\u2014if fundamental techniques are not implemented properly, the performance of the campaign can backfire and actually disengage users rather than engage them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is particularly true if games are too complex or too easy. If games are too complex, customers will get frustrated and stop playing. If games are too easy, they will not encourage creativity and quickly become boring to the user.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Thirdly, gamification can be intrusive. If not done well, gamified content can be overwhelming or distracting for customers. Too many gamified elements in your campaign can actually stand in the way of users truly connecting with your company and its offerings.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Examples of successful gamification campaigns\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a powerful tool that can have great results for businesses if used correctly. However, not all gamification campaigns are successful.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To get the most out of gamification, it is important to carefully plan and execute your campaign.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Here are some examples of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/7-best-gamification-examples-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"successful gamification campaigns\"})}),\":\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Nike+:\"}),\" Nike\u2019s running app uses gamification to motivate people to run more. The app awards badges and trophies for hitting running goals, and it also allows users to compare their progress with friends.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This gamified approach has been incredibly successful \u2013 Nike+ has over 30 million users.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Starbucks Rewards:\"}),\" Starbucks\u2019 rewards program uses gamification to encourage customers to keep coming back. The program awards stars for each purchase, and once customers accumulate 12 stars, they get a free drink or food item as a reward.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This simple yet fun gamification mechanic has resulted in over 11 million active members in the Starbucks Rewards program.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Fitbit:\"}),\" Fitbit is a wearable fitness tracker that uses gamification to motivate people to be more active. The app awards badges for hitting fitness milestones, and it also allows users to compete with friends on leaderboards.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This gamified approach has been incredibly successful \u2013 Fitbit has over 20 million active users.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification can be used to great effect in marketing, but it is not suitable for every brand or campaign. If you think gamification could help increase engagement with your target audience, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/contact\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"get in touch with us today\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Our team of experts would be happy to create a fun gamified marketing campaign tailored specifically to your needs.\"})]});export const richText8=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\"},children:\"Gone are the days of getting likes or setting your desktop on fire being the only way to feel a sense of accomplishment online. We\u2019re going to show you some of our favourite examples of apps mastering Gamification.\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\"},children:\"Let\u2019s do it.\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Monday.com - productivity (birthdays, celebrations, goal tracking)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Strava - Fitness Social Media (Fitness Challenges, partner rewards, achievements)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Instagram - Social Media (likes, story filters, reporting)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Netflix - Media (Machine learning, actual games, fast laughs)\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Monday.com\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"First up we have \",/*#__PURE__*/ _jsx(Link,{href:\"https://monday.com/features/dashboards\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Monday.com\"})}),\" - a productivity software focused on ease of use, task transparency, integrations, and achieving goals. We at Gamify have a soft spot for Monday, as we actually use it and love it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Monday has done a great job when it comes to integrating gamification elements into its core platform. Although the platform is based on productivity and streamlining processes, Monday\u2019s additional elements of gamification are a nice touch - for example, a simple yet effective feature they\u2019ve included is birthday celebrations - displaying staff members\u2019 birthdays with animated confetti. This simple feature helps staff members feel the love on their special day. Nice.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Other uses of gamification that drive Monday\u2019s productivity features are their goal tracking dashboard, which utilises animated graphs and progress bars to communicate team progress in one place.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Strava\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There\u2019s no shortage of \",/*#__PURE__*/ _jsx(Link,{href:\"https://gamify.com/gamification-blog/best-fitness-apps-2022\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"fitness apps\"})}),\" these days, but few manage to appeal to such a broad audience as Strava does. The genius of Strava\u2019s use of gamification is in its simplicity. From first sign-in, basic gamification elements like \u201Ckudos\u201D and following are obvious, but as you scratch beneath the surface, Strava\u2019s implementation of gamification deepens.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of our favourite gamified elements on Strava is its segments, trophies, and local legend. Segments is a community-driven feature, allowing any user to select and name a map segment, and track other users' performance on a live leaderboard. If a user tops a segment\u2019s leaderboard they earn a trophy, until their record is beaten. To make this feature even better, users who complete a segment the most in 90 days earn a local legend badge on their profile - until another user beats their efforts of course.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Instagram\"})}),/*#__PURE__*/ _jsx(\"p\",{children:'We love seeing the use of gamification on major platforms, and Instagram is no exception. Their gamification techniques are simple but more often than not, the simple approach is often the most effective. For example, we\u2019re all aware of the \"love heart\" that has triggered dopamine hits in millions of users for over a decade now - but that small \"like\" button which only takes up 20 pixels of a user\u2019s post is the backbone of the platform\u2019s addictability.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"Integral to its core functionality. Instagram story filters have become a wildly popular feature, and the added ability to allow users to create their own filters just sweetens the deal. The additional elements of gamification which actively involve the user are a massive win in our books as they keep users on the app for longer and provide a richer experience.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Netflix\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Netflix has come a long way from delivering DVDs from a garage in California. The global streaming giant has not only dominated the industry but continues to refine its platform to be more and more user-centric. Their use of gamification can\u2019t go unnoticed too, for example -\\xa0 to increase user\u2019s time in-app and engagement, \u201CFast Laughs\u201D delivers bite-size comedy videos in an Instagram reel style.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In addition to Fast Laughs, Netflix recently implemented actual video games into its platform, which may feel like a weird choice to many users. Something to take note of on these popular platforms is that the first iteration of a feature is usually a test of popularity or a glimpse into where the company\u2019s focus is headed over the next 2-5 years.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So whilst the current use of video games is simple and somewhat adjacent to the core Netflix features, its potential for future development is something we look forward to seeing. Not to mention, interactive films and shows, like \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/bandersnatch-the-gamification-of-television\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Black Mirror's Bandersnatch\"})}),\", or \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/gamification-in-movies-and-tv\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Bear Grylls' You vs. Wild\"})}),\".\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a fantastic way to increase engagement, loyalty, and joy in your product or service, when done right. As we\u2019ve seen with the examples above, some of the world's biggest everyday apps have reaped the benefits of gamification, and we only see this trend continuing to grow.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What\u2019s your favourite gamification feature in an app? We\u2019d love to hear about it in the comments. And as always, for more info about gamification, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"check out some of our blogs here\"})}),\".\"]})]});export const richText9=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.beaconstac.com/qr-code-generator\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"QR codes\"})}),\" have come a long way since they were first introduced in the early 1990s. Initially used for tracking parts in automotive manufacturing, we now commonly use QR codes (quick response codes) for a variety of marketing purposes now.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"QR codes are everywhere. You can find them on products, in magazines, on posters, on web pages, and even on television. QR codes have become an essential part of the marketing strategy for many businesses. But what many people don't know is that QR codes can also be used for \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/what-is-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification marketing\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\". \"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this blog post, we will look at how QR codes have transformed gamification marketing campaigns and how you can use QR codes for \",/*#__PURE__*/ _jsx(\"span\",{children:\"lead generation, \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/how-game-based-marketing-is-transforming-brand-strategies\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"brand awareness\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\", and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/improving-post-purchase-customer-engagement-with-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"customer engagement\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\". \"})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What are QR codes and how do they work?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A QR code is a two-dimensional barcode made up of black and white squares that can be read by QR scanners and mobile devices such as smartphones. QR codes can store a variety of information, including text, URLs, and other data.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"To read a QR code, you simply need to download a QR scanner camera app on your smartphone. However, most smartphones these days already have the technology built into their phone camera.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you have the app installed, you can point your phone's camera at the\",/*#__PURE__*/ _jsx(\"span\",{children:\" matrix barcode\"}),\" and the app will decode the information stored in the QR code.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Using a QR code is a better marketing strategy for sharing information with users. They are also an easy way for customers to find out more about your products or services.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How have QR codes transformed marketing? \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Using a unique QR code in digital marketing has revolutionised the way\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"marketing material is shared with viewers and has made it possible for businesses to connect with new customers in an innovative way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"QR code marketing has made it possible to:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Reach a wider audience:\"}),\" QR codes can be scanned by anyone with a QR scanner app on their smartphone. This means that businesses can reach a wider audience with their QR code campaigns.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Engage customers:\"}),\" QR codes are an interactive way to engage customers. By scanning a QR code, customers can learn more about your products or services and even get exclusive offers and discounts.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Increase sales:\"}),\" When you add QR codes to a campaign, they can be used to increase conversion rates by offering special deals and discounts to customers who scan them.\"]})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The benefits of using QR codes in gamification marketing\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Adding QR codes to a gamification campaign is a great way to engage potential customers. Gamification is the use of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"game\\xa0mechanics\"})}),\" and elements in non-game contexts to engage users and motivate them to achieve their goals.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"QR codes can be used to gamify\\xa0the customer experience by offering customers rewards for scanning QR codes. For example, businesses can offer discounts or coupons to customers who scan QR codes. This will lead customers to your desired landing page which will help them learn more about your products or services.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"QR code campaigns can also be used to increase customer loyalty and engagement. For example, businesses can offer loyalty points or rewards to customers for QR code usage. This will encourage customers to keep coming back and scan in more often.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Examples of how QR codes have been used in gamification marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The digital marketing industry has used dynamic QR codes in a variety of gamification campaigns. Here are just a few examples of how they can be deployed as an effective marketing tool:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"McDonald\u2019s Contactless Contact Tracing Dine-in Campaign:\"}),\" To help prevent the spread of COVID-19, \",/*#__PURE__*/ _jsx(Link,{href:\"https://fortune.com/2020/11/09/mcdonalds-covid-growth-strategy-chicken-sandwich-loyality-program-drive-thru/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"contactless dining measures\"})}),\" were deployed across McDonald\u2019s. The use of the QR code campaign allows their customers and staff to maintain contact-free interaction with each other and still access fast food.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Netflix's Gilmore Girls promotion: \"}),\"With the release of the \",/*#__PURE__*/ _jsx(Link,{href:\"https://icprssa.org/2016/11/29/how-the-gilmore-girls-revival-became-social-media-gold-for-netflix/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gilmore Girls reboot on Netflix\"})}),\", the streaming platform incorporated digital marketing into its guerilla marketing campaign. They printed static QR codes on 10,000 coffee cups, which led to a million views of Gilmore Girls-inspired photo filters.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Burger King/VMAs competition: \"}),\"The 2020 MTV VMAs had viewers watching from the comfort of their homes due to COVID restrictions. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.8thwall.com/blog/post/62844609042/lil-yachty-teams-up-with-burger-king-to-bring-the-2020-vmas-into-peoples-homes\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Burger King partnered with Lil Yachty\"})}),\" to offer viewers free Whopper burgers for a year and 2021 VMAs tickets as giveaways with the use of QR codes being displayed mid-performance.\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These are just a few examples of how companies can utilise QR codes in gamification marketing.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Tips for using QR codes in gamification marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you're looking to use QR codes in gamification marketing, there are a few things you should keep in mind.\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Make sure your QR code is visible and easy to access.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Offer something of value to the many consumers who scan your QR code. This could be discounts, coupon codes, or loyalty points.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Make sure the QR code doesn't just direct customers to a landing page but also provides a prompt to increase customer engagement.\"})})]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"So there you have it, a crash course on how QR codes work! We hope that this has inspired you to add a QR code to your next gamification campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re looking for more tips or want to see some great examples of how they can be used, check out our other blogs where we go over best practises and give real-world examples. As always, happy marketing!\"})]});export const richText10=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"There is a growing trend of using \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification?hsLang=en-au\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\" in marketing, and for good reason \u2013 it works! Gamification design uses the techniques of game mechanics and play to engage and motivate consumers.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But what is the relationship between \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/how-gamification-influences-customer-behaviour\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"consumer behaviour\"})}),\" and gamification features? And how can businesses use this information to create more effective marketing campaigns?\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this article, we will explore these questions and more. So read on to learn more about the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-psychology-behind-gamification-changing-user-behaviour\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"psychology\"})}),\" of consumer behaviour and how it relates to gamification in marketing.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. What is Gamification and how does it work in marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is the use of game elements and game mechanics in a non-game environment. In marketing, it can take many forms, such as loyalty programs, social media campaigns, and even in-store experiences.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The idea behind gamification elements is to tap into our natural psychological tendencies to make an experience more enjoyable and engaging. When we are playing games, we are more likely to be motivated and focused. This same principle can be applied to marketing campaigns in order to increase engagement and motivate customers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are three main psychological principles that gamification relies on:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"The principle of fun:\"}),\" We are more likely to engage in an activity if it is enjoyable or fun.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"The principle of competition:\"}),\" We are motivated to do better when we are competing with others.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"The principle of rewards:\"}),\" We are more likely to repeat an action if we are rewarded for it.\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These principles can be used in marketing campaigns to formulate a positive relationship between brands and users, increasing consumer engagement and purchase intention.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, a brand loyalty program may offer points or prizes for completing certain tasks, such as making a purchase or writing a review. This encourages customers to keep coming back and engaging with the company.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In-store gamification can also be used to increase positive emotions and consumer engagement. One example is using QR codes that lead customers to a game or contest when scanned with their mobile devices. This can have a positive impact on customers, encouraging them to spend more time in the store and interact with products.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can also be used on a company's socials to increase customer engagement. For example, a company may run a contest on Twitter or Facebook that requires customers to take certain actions, such as sharing a post or using a specific hashtag. This can help to increase brand awareness, social interaction, and reach.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you can see, gamification can be used in many different ways to influence consumer behaviour. But what is the relationship between consumer behaviour and gamification? Let\u2019s take a look.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. How do consumers react to Gamification and what motivates them to engage with brands using this technique?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are a few different ways that consumers can react to gamification in marketing. Some may see it as a fun and enjoyable way to interact with a brand, while others may see it as a waste of time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"What motivates consumers to engage with brands using gamification? A few things:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"The chance to win prizes or rewards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"The opportunity to have fun\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"The chance to compete with others\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"The opportunity to learn something new\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"All of these factors can play a role in consumer motivation. However, competition and rewards are generally the most effective motivators. This is because they tap into our natural tendencies to seek out challenges and be rewarded for our efforts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So if you\u2019re looking to increase consumer engagement with your brand, consider using gamification in your marketing campaigns. Offer rewards and prizes for completing certain tasks and make sure there is an element of competition. This will tap into our natural psychological tendencies and motivate us to engage with your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can be a powerful tool in marketing, but it's important to understand the relationship between consumer behaviour and gamification before using it in your campaigns. Otherwise, you run the risk of creating a campaign that falls flat or even backfires.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:'3. How can brands ensure that they are using Gamification effectively to achieve the desired results from consumers?\"'})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are a few things brands can do to ensure that they are using gamification effectively:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Make sure there is an element of fun:\"}),\" This is the most important factor in gamification. If it's not an enjoyable user experience, people won't want to play.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Use competition wisely:\"}),\" Too much competition can be off-putting. Make sure there is a healthy balance between a competitive environment and a collaborative one.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Offer meaningful rewards: \"}),\"The rewards should be something that your target consumer would actually want. Offering meaningless prizes will only serve to frustrate them.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Keep it simple:\"}),\" Gamification should not make things more complicated than they need to be. Stick to the basics and don't overcomplicate things.\"]})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:'4. What examples of successful Gamified marketing campaigns can we look at to get an idea of best practices?\"'})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some examples of successful gamified marketing campaigns include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"The Xbox 360 'You're in the Game' campaign:\"}),\" This campaign used gamification to encourage people to try the Xbox 360. Customers were given the chance to win prizes by taking photos of themselves with the Xbox 360 and sharing them on their social accounts. This campaign saw an uptick in online gaming from Xbox users.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"The Nike+ Fuelband campaign: \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.cnet.com/reviews/nike-plus-fuelband-se-review/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"This campaign used a fitness tracker\"})}),\" to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/best-fitness-apps-in-2021\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamify the act of exercise\"})}),\". Customers were able to track their progress and earn rewards for reaching their fitness goals.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"The Coca-Cola 'Share a Coke' campaign:\"}),\" This campaign encouraged customers to share photos of themselves drinking Coca-Cola on social media. Customers could personalise their bottles with their own names or the names of friends.\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"All of these campaigns were successful in using gamification to bring about positive brand association. They all had perceived value through elements of fun, competition, and meaningful rewards. And they were all relatively simple to understand and participate in.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is a powerful marketing tool that can be used to great effect if implemented correctly. By understanding how consumers react to it and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/how-does-gamification-affect-motivation\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"what motivates them\"})}),\", brands can ensure they are using it effectively to achieve the desired results.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are many \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"examples of successful Gamified marketing\"})}),\" campaigns out there, so marketers should take note of what works well and apply these principles in their own efforts.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overall, I think Gamification is a great way to engage consumers and encourage them to interact with brands in a fun and meaningful way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Have you tried gamifying your marketing?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let us know how it went in the comments below!\"})]});export const richText11=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Oh hi there. Welcome to another Gamify video. In today\u2019s video, we\u2019re taking a look at how \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" has been used in movies and TV Shows.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"If you love movies and you love video games - it\u2019s likely that you\u2019ve started to notice the subtle yet consistent hints towards a convergence of the two mediums for the past 20 years - I\u2019m looking at you Shrek DVD Extras\u2026\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"And before we take a look at some of our favourite examples, I\u2019ll make it very clear that we\u2019re not including video game spin-offs\u2026 Super Mario Bros\u2026\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"So without further adieu - here are some of our favourite uses of gamification in movies to date.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Tinder\u2019s Swipe Night\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Did you know that Tinder is now dabbling in tv shows? Well, they are and they\u2019re doing it in the most Tinder way possible with their \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.techadvisor.com/article/741146/what-is-tinder-swipe-night-how-to-watch-it-why-you-should-care.html\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Swipe Night mini-series\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\". Aired exclusively on the Tinder app, \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=nCE-Lz7BXzs\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Swipe Night\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\" is a vertically shot, point-of-view show that places you as the view in the shows of a teenager at a house party with the sole purpose of watching a comet pass very close to Earth. But when the comet decides to collide with earth, you\u2019re left to scramble for safety with your friends.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Your involvement comes in at key moments throughout each episode, giving you 7 seconds to make a decision about what happens next. The series uses the familiar swipe right or left gesture to make a decision. Anything from what song to play at the party to whose life to save. This range of impact on your decision as the viewer was an aspect of Swipe Night we really enjoyed as it was a great example of immersion through decision-making.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"You VS Wild\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"For a man who spends a lot of his time stranded with minimal supplies to survive, Bear Grylls is a remarkably savvy guy when it comes to adapting his usual schtick with the current technological trends - \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.netflix.com/au/title/80227574\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You VS Wild\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\" is the perfect example.\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\\\"Every jungle, desert, or mountain that I'm in... every decision is your decision. You're going to dictate what I do.\\\" - Bear Gryll\u2019s\\xa0\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Viewers are invited to come along and interact with Bear in a series of story-defining scenarios. For example, in the first episode, Grylls is confronted with a crocodile and you as the viewer must decide whether he tries to scare the beast away or silently float by it underwater.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Now it should be noted that you cannot kill Bear Grylls in the series - trust me, you just can\u2019t. But that\u2019s not the point - the brilliance that comes with \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=pwcr3cc0LZM\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You VS Wild\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\" is it\u2019s fresh take on educating viewers of all ages about survival skills. By \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/you-vs-wild-netflix-the-gamification-of-television-continues\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"directly involving the audience\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\", Grylls has tapped into a form of gamification that we love - combining entertainment, education, engagement, and reward. The perfect recipe.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bandersnatch\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"This list wouldn\u2019t be complete without talking about \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.netflix.com/au/title/80988062\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Bandersnatch\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\". For us at Gamify it was the first \u201Creal\u201D film to successfully \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/bandersnatch-gamification-in-movies-gamified-television\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"involve interactivity, without it feeling like a gimmick\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\". What\u2019s more is, this movie would have been decent with or without its interactivity.\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Officially announced only 1 day before its release, Bandersnatch sits within the science fiction anthology of \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://youtu.be/VNw9DAwp2Kk\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Black Mirror\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\". And that\u2019s an important detail as it\u2019s interactivity is cleverly flavoured with that famous Black Mirror eeriness - almost effortlessly hinting at mankind\u2019s ethical dilemmas involving technology, relationships, politics, and evolution.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Where Bandersnatch stood out for us was in its many possibilities. Where other interactive movies or tv shows offer 1 of 2 outcomes within each storyline, Bandersnatch offered 150 minutes of unique footage, split into 250 segments. This ultimately meant that the movie could run for either 40 minutes all the way to over 2 hours based on the decision you make.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\u201CAs you watch or play, you kind of become part of the story yourself.\u201D\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Said Charlie Booker, the series creator. And we couldn\u2019t agree more. Bandersnatch gives us a positive outlook on where we\u2019re headed with gamification in movies and tv shows - we couldn\u2019t be more excited.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"So what do you think about gamification in movies and tv shows? We\u2019d love to hear more in the comments. And as always, for more info about gamification, check out \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"more blogs here\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\".\"}),\"\\xa0\"]})]});export const richText12=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Although mindfulness practices can be traced back over 2,000 years, their popularity in modern western culture has been exponential.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Here at \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/pricing?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),\", we believe part of its modern popularity is due to the integration of \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\" within its delivery. So in this video, we\u2019re going to take a look at how mindfulness and gamification are working together to help us find a more centred inner state of being. Let\u2019s do it.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Now, before we dive into any examples we want to invite you to take a moment\u2026\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Close your eyes and focus your attention on your breath\u2026. as you breathe, try relaxing your shoulders. Breathe in through your nose for 4 seconds, and slowly breathe out for another 4 seconds, envisioning the air around you flowing into your body and giving you life. Continue this for the next 20 seconds.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ok now that you\u2019re super relaxed, let\u2019s get started.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Lifestyle Integration\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"As smart devices have become a central part of our daily lives, they\u2019ve evolved to take our mental well-being into consideration. For example, the Apple Watch\u2019s \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://support.apple.com/en-gb/guide/watch/apd371dfe3d7/watchos\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Mindfulness app\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\" brought thoughtful, breathing, and bite-size meditations directly to your wrist. Create custom haptic feedback, breathe schedules and even monitor your heart rate as you spend time centring yourself.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Other subtle and less obvious integrations we\u2019ve seen have been bedtime reminders on most smartphones which align with your sleep schedule and encourage you to wind down - away from any screens and notifications before a good night\u2019s sleep.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"In addition to our phones and watches, smart speakers like Google Nest and Alexa have joined the rank in offering \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=T26ubnBkRUU\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"multiple ways of practicing mindfulness\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\". \"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"With these gadgets integrating into our homes, you can now turn your living room into the ideal place to practice mindfulness - dim your smart lamps, draw the blinds and start your favourite mindfulness practice all with a single voice prompt.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Apps for mindfulness\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"As you probably know, there are many apps out these days that can assist you in practicing mindfulness activities. A Gamify favourite is \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.headspace.com/headspace-meditation-app\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Headspace\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\", which gives users an extensive library of lifestyle-focused meditations to choose from.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"We love this app because it not only broadens the focus of meditation to every area of life but it keeps you accountable with gamified mindfulness stats, streaks, goals, visual timelines, and animated guides.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"The most popular mindfulness app however is called \u201C\"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.theatlantic.com/technology/archive/2021/06/do-meditation-apps-work/619046/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Calm\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\"\u201D - with more than 100 million people currently using it. \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.calm.com/?pid=googlesem&af_channel=googlesem&af_c_id=15251863186&af_adset_id=131213174833&af_ad_id=561264130698&af_sub_siteid=&af_keyword=calm%20app&af_sub3=e&af_sub4=Cj0KCQiArt6PBhCoARIsAMF5wajaAFEM6MHwoIpfCro6PnX3v9d6t7xuIXE8QcOSGuoZb5JjAw90NUEaArW4EALw_wcB&af_sub5=xx&utm_medium=paid&utm_source=googlesem&utm_campaign=gsa_b2c_au_web_desktop_brand_app_tcpa&utm_content=homepage&utm_term=calm%20app&gclid=Cj0KCQiArt6PBhCoARIsAMF5wajaAFEM6MHwoIpfCro6PnX3v9d6t7xuIXE8QcOSGuoZb5JjAw90NUEaArW4EALw_wcB\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"The app\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\" focuses on helping people no matter how experienced they may be with guided meditation to improve their sleep, focus, reduce stress or anxiety, and self-improvement. \"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"The app\u2019s gamification elements are simple but effective. Gamified user feedback through program progress, daily streaks, and something they call \u201Cmindful minutes\u201D gives the app a tasteful amount of gamification without losing the app\u2019s original intention.\\xa0\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"And that about wraps up our video for today. What\u2019s your experience with gamification and mindfulness? We\u2019d love to hear more about it in the comments. And as always, for more info about gamification, \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"read more of our blogs here\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\".\"})]})]});export const richText13=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Hyper-casual games are becoming increasingly popular and for good reason! They're entertaining, with easy gameplay, and perfect for mobile marketing campaigns.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog post, we'll look at 7 of the most popular hyper-casual games out there and why they're so effective.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But before we do, let's look at what makes a game a hyper-casual game and why they're so effective for marketing purposes.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is a Hyper-Casual Game?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"hyper-casual game\"}),\"\\xa0refers to a lightweight game with minimal design. They are simple to construct, but they offer a lot of amusement and replayability.\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"Hyper-casual games\"}),\" are created in a way to be approachable and entertaining by the widest range of gamers.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The term \u201Chyper-casual games\u201D is established in the world of mobile games marketing, but the\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"category still doesn\u2019t exist in the App Store and Google Play Store\"}),\". Some even say it\u2019s more of a business model, rather than a mobile games genre.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whatever the case may be, the success of hyper-casual games is undeniable \u2013 they have changed the mobile gaming industry forever.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"With the success and continued\",/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa0growth of the hyper-casual genre\"}),\", we can take a step back to take a look at everything that led to the way hyper-casual games look in\\xa02022. Understanding the hyper-casual space is important for mobile developers, publishers, and marketers.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Back in 2018, a majority of successful mobile games were hyper-casual games. Now, in 2022, we still see many hyper-casual titles among top downloaded or top-grossing games.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Who is a Hyper-Casual Gamer?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The average\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"hyper-casual gamer\"}),\"\\xa0likes to kill time. They're mobile gamers that aren't heavily invested in complex game mechanics or hardcore games. They just want addictive gameplay within a simple game design.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Hyper-casual gamers\"}),\" often enjoy some light fun when they have nothing better to do. Think, of commuters on the way to work, patients in a waiting room, etc.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you think that\u2019s totally humiliating for working hyper-casual publishers, don\u2019t worry!\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"Hyper-casual gamers\"}),\"\\xa0are the reason why the top mobile games year after year often have just one mechanic and are highly addictive.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to Facebook\u2019s\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.blog.udonis.co/mobile-marketing/mobile-games/hyper-casual-games-report\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"hyper-casual games report\"})}),\", the main 7 reasons why people play hyper-casual games are:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"To alleviate stress\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"To pass time\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"The feeling of accomplishment after completing a challenge\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"To dive into another world or character\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"They are impressed by something unique\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"To nurture something unique about them\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"As a connection to something they are passionate about in real life\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This kind of motivation is exactly what developers have in mind when creating a hyper-casual game and its the perfect environment for marketers to introduce a branding opportunity.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Key Elements of a Hyper-Casual Game:\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"SIMPLE\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When we say simple, we mean simple. First-timers should instinctively know what the gameplay requirements are within the game and the functionality should be limited to avoid confusion.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamers just need to download them and start playing, no tutorial required.\\xa0This is the type of game users will play when they have some spare time on their hands. In other words, a hyper-casual game should be short, easy to play, and instant.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"MINIMALISTIC\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The user interface of hyper-casual games should be minimalistic. The overall game is light on elements, menus, or numbers. Many hyper-casual games only have one or two buttons. The popular mechanics behind hyper-casual games are also\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"very simple and straightforward\"}),\".\\xa0\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"INFINITE REPLAY\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Hyper-casual games should be able to play infinitely.\\xa0Repeating a game after game can become dull after a while, hyper-casual games have to contain a variety of attributes to keep the gameplay\",/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa0re-engaging and fun\"}),\". For this reason, there is always a harder level in the hyper-casual game.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"MINIMAL EFFORT\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As previously mentioned, hyper-casual games should not demand any particular set of abilities, a learning phase, or a high degree of focus from the game player. Play in public transportation, while watching television; even going to the bathroom.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"QUICK TO DEVELOP\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often developed in a matter of weeks, even days! Quickly designed and published. If the testing period shows that the game has potential, the game is published and advertised.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"After the soft launch, the publishers know what works and what doesn\u2019t. The data gathered from tracking\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.blog.udonis.co/mobile-marketing/mobile-games/key-mobile-game-metrics\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"key mobile game metrics\"})}),\"\\xa0will help the developer further optimise the game to reach its full potential.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The key metrics to show if the game has potential are\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"1-day retention and 7-day retention\"}),\". If the game has 1-day retention of more than 40%, then it moves on. If the game KPIs are not met, the game is killed. It makes no sense to put more effort into a game that is not likely to succeed.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"WIDE AUDIENCE\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Hyper-casual games can be enjoyed by anyone \u2013 it\u2019s a\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"universally fun experience\"}),\". They are mass-market games that appeal to a wide audience because of their simplicity.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"That\u2019s why the target demographic for this type of game can be quite broad \u2013 your 28-year-old brother might like it the same as your 55-year-old mum.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"ADDICTIVE\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"We can\u2019t talk about hyper-casual games without emphasising how addictive they are. Short and simple game loops make you want to play over and over again. This is why players keep returning to this genre.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7 Hyper-Casual Games that are great for Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These 7 quick examples of hyper-casual games have a lot of the key elements listed above. Their gameplay mechanics make it simple to market a product to users in the form of playable ads.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Candy Monster\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Candy Crush Saga is still a titan in the hyper-casual games genre, over ten years after its initial release.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamify has a game template that is a marketing successor to Candy Crush titled \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/video-game-library?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Candy Monster\"})}),\". In order to play, users must align at least 3 matching candies to knock them off the board, and match up 5 to power up.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game is a great example of simple and addictive gameplay mechanics which have infinite replay value.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A simple reskin of this game towards a product tie-in and an incentivising reward attached will see a great user engagement rate.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Angry Birds\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Angry Birds is a 2009 casual puzzle video game that has such a strong fan base that it spawned 2 movies from the IP.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game possibly has the most complexity on this list and even still, it is quite simple.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Using different birds with different abilities, you will slingshot them towards a structure that is littered with pigs in an effort to destroy all of the pigs.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It sounds weird but it is a highly addictive, strategy game that will hold the attention of users on each play.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Flipper\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Memory match games have been a part of casual gaming long before mobile gaming and have managed to hold true with other games that have more advanced concepts because of their replayability.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The game requires users to find all of the matching pairs of cards in the deck. A great game for rebranding and creating a sense of memory associated with your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamify's version is called Flipper and it is one of the most direct ways to market to users within a game.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Doodle Jump\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another 2009 release, Doodle Jump is one more example of how effective hyper-casual games have become a mainstay in gaming apps.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Travel with the cartoon character as high as possible! This jumping upwards game will test your reaction speed and hopping skills.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You will be challenged to leap from platform to platform while collecting power-ups. Use a jetpack to blast upwards at the speed of light!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Each game encourages users to attempt to get a higher score than their last playthrough.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Swipe Balls\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Swipe balls is a hand-eye coordination game that requires the user to watch for oncoming hazards that they must deflect from the screen.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is more of a new game that follows some of the latest trends in games such as Beat Saber but for more of a mobile user base.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you dodge obstacles, the timing mechanics give the user a lean-in experience as they interact with your branding.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Kite Kittens\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When Flappy Bird was first released back in 2013 it became a global phenomenon.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Flappy Bird generated\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"50 million downloads by January of 2014\"}),\", making it one of the top free games on the Google Play and iOS App Stores.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Before that, games were rich with features and users had to spend some time before being immersed in the game. After the success of\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"Flappy Bird\"}),\"\\xa0and the virality of that game, the world realised that bigger isn\u2019t always better.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Flappy Bird was actually removed from app stores later in 2014 as the creator \",/*#__PURE__*/ _jsx(\"span\",{children:\"claims that he felt guilt over what he considered to be its addictive nature and overuse of the game. If this isn't an indicator of the success of the game, I don't know what is.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Kite Kittens is the marketing successor to Flappy Bird, taping into the principles of the original game as you fly through the sky as a hang-gliding kitten in this side-scroller, collecting all the yarn balls while keeping a watch on storm clouds at the same time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The simple game structure requires the user to avoid obstacles as they maintain momentum for their side-scrolling character. The leaderboard-driven gameplay encourages the user to play multiple games in an effort to master their skills and gain a decent score.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"30px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Crossy Road\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:'Crossy Road is an arcade video game released on 20 November 2014. It was developed with the name and concept of the game playing on the age-old joke \"Why did the chicken cross the road?\"'}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game is very much a modernised take on classic arcade games like Frogger.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The simple gameplay requires the user to time their character's hops from one side of the screen to the other. This reaction-based gameplay helped this game template to top charts around the globe.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Hyper-casual games are perfect for reaching consumers with a quick and snackable form of engaging marketing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to create a casual game that will keep players hooked, there are a few key elements to consider.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We\u2019ve highlighted some of the most important ones in this blog post and shared seven examples of hyper-casual games that are sure to entertain.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Do you have any ideas for a fun, casual game? Share them with us in the comments below! And if you want to learn more about designing and developing games, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/contact\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"contact us today\"})}),\".\"]})]});export const richText14=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"For those of us who enjoy playing video games, I think it\u2019s safe to say that we\u2019ve all experienced putting in hours or even days into our favourite game. Playing video games can mean many things to us, but when a game can border on addiction, it begs the question: What do video games do to our brain?\"})}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Now, before referencing Neuroscientific studies and saying words like 'hippocampus' and 'visuospatial', I thought I\u2019d start simply. So I asked the Gamify team to just tell me how they feel when they play video games, as well as if they thought it benefited their \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/do-violent-video-games-actually-decrease-violent-behaviour\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"brain\u2019s functions\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\". \"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"My reason for doing this was because, at the end of the day, we can stack up research papers and come to various conclusions but if we ignore how we\u2019re feeling in everyday language, we might miss the point.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"To be clear, none of us are neuroscientists. But the results were insightful and interesting when compared to the vast studies that have been undertaken to better understand this question. Overall, and at no surprise, our team felt a positive association toward playing video games; experiencing sensations of happiness, immersion, and entertainment to name a few.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"When it came to whether or not they felt video games benefited their brains, the majority of the team responded positively, but with a caution of moderation. An interesting perspective highlighted that whilst video games could benefit our brain's function, they could potentially represent a form of dissociation - distracting us from more important tasks in life.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What studies have to say\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"In 2017, a team of neuroscience researchers collected and summarised results from 116 scientific studies to get to the bottom of our question. Their findings were published in \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.frontiersin.org/articles/10.3389/fnhum.2017.00248/full\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Frontiers in Human Neuroscience\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Their research aimed to not only observe if playing video games affected our brain\u2019s activity but to also see if it had any impact on the brain structure. Their studies indicated an effect on both.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"For example, the study indicated that playing video games increased the size and competence of areas of the brain responsible for visuospatial skills (that\u2019s a person\u2019s ability to identify visual and spatial relationships amongst objects). \"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Where gamers and volunteers followed a video game training plan, there was evidence that the right hippocampus was enlarged.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"It was also noted that whilst our attention, visual, and motor skills can also benefit from video games, they can equally result in addiction, where moderation was absent.\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"We know by now that a lot of people enjoy playing video games. To some it\u2019s a fun activity when they get some spare time, to others it\u2019s a full-time job. From another perspective, video games present some promising medical benefits as we age.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"With evidence to show that video games can even \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.medicalnewstoday.com/articles/318345\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"benefit sustained memory\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\" in players aged from 60 to 85, our conclusion here at Gamify is that video games can be a powerful tool in our human development.\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"To read more about this topic, we wrote an entire article about it which I\u2019ve linked \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/what-video-games-do-to-your-brain\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"right here\"})}),/*#__PURE__*/ _jsx(\"span\",{children:\".\"})]})]});export const richText15=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"It's no secret that video games have taken over the world. In fact, a recent study by \",/*#__PURE__*/ _jsx(Link,{href:\"https://newzoo.com/insights/trend-reports/how-consumers-are-engaging-with-games-in-2022?utm_campaign=CIGE%202022&utm_source=ppc&utm_content=2022%20deck%20download&utm_term=gamer%20report&utm_campaign=CIGE+-+deck+free+download&utm_source=adwords&utm_medium=ppc&hsa_acc=3787860576&hsa_cam=17550930147&hsa_grp=141644713641&hsa_ad=605591410751&hsa_src=g&hsa_tgt=kwd-362393066317&hsa_kw=gamer%20report&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjwquWVBhBrEiwAt1KmwsFS0q6VpaZlMZYc9zGJpCkzX29x21_45xo8lbRc5bArdJWFCgO7yhoCRp4QAvD_BwE\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Newzoo\"})}),\" showed that 79% of the world's population frequently interacts with gaming, and this number is only going to continue to grow.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As a business owner, it's important to understand how this trend can be used to your advantage. Game mechanics is a powerful tool that can be used to engage customers and create brand awareness within a marketing campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In a world where people are constantly glued to their phones and screens, it's no wonder that brands are starting to explore mobile gaming as a way to connect with a target audience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamified marketing is still relatively new, but it has already proven to be extremely effective in engaging customers and building brand loyalty.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this article, we will discuss the basics of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification marketing\"})}),\" and how it can be used to benefit brands.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is game-based marketing and how does it work?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-based marketing can be used as a fun way to reach a target audience within playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Providing an immersive, engaging, and fun experience with your brand will help customers to remember your name and this is the biggest advantage of a gamified campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A gamification marketing strategy can be used by any business, across any industry, and it is one of the most effective ways for brands to deliver their message in a creative way to their existing customers and attract new customers.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Brands can implement a variety of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"game mechanics\"})}),\" in their marketing strategies such as:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Achievements\"}),\": digital badges, levels, or points are given to the user as a reward for reaching some pre-established accomplishment.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Leaderboards\"}),\": users are ranked according to their performance in the game, creating competition and inducing higher involvement rates.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Countdown\"}),\": players are challenged to complete a specific task in a limited time period (usually a few seconds).\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Progress\"}),\": Customers are asked to progress in a certain activity and there is an element that displays their progression (think loyalty reward programs).\"]})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What are some of the benefits of using gamification in marketing campaigns for businesses and consumers alike?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Reading about the popularity of gaming across all generations, you may have already realised that there are plenty of mutually beneficial advantages and benefits for businesses and consumers when a brand implements gamification techniques into its digital marketing strategy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"People are intrigued by games and gamification makes it easy for brands to create fun content that their followers can engage in. The people who engage in the games are able to discover the brand\u2019s products in a fun and interactive way for better marketing efficiency.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Below, we will break down the top six benefits of gamification techniques in digital marketing and explain why they are so effective.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Gamification increases and improves user engagement\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As users are encouraged to take specific actions with gamification, often \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/does-gamification-increase-user-engagement\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"engagement rates\"})}),\" are higher and better than those achieved in previous traditional advertising campaigns.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Businesses are able to engage their customers better through gamified content. The incentives offered at the end of every game such as digital badges, rewards, and price discounts are used to encourage users to further interact with a brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Through engagement, the users are able to learn more about the brand, the brand's message, and its products, and this helps with the company\u2019s marketing efforts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customer satisfaction within interactive digital marketing can associate games with a positive association with a brand. This development of positive feelings towards the company can increase the chances of making a sale.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Studies indicate that there is a 100 \u2013 150% rise in user engagement and positive consumer behaviour as a result of gamified content and for the businesses that are looking to effectively engage their audience, gamification efforts are the way to go.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Engagement can be the very first step of a long-term relationship between the customer and the brand, which leads to the next benefit of gamified campaigns, brand awareness.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Gamification helps to grow brand awareness and loyalty\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As stated earlier, customers who keep your brand\u2019s name in their minds for a long time after having an interactive experience with a branded game are a valuable asset for your business.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A positive customer experience can develop brand recall and an emotional connection with the marketed brand which results in loyal customers.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to a\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://news.gallup.com/businessjournal/172637/why-customer-engagement-matters.aspx\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"recent publication\"})}),\"\\xa0made by Gallup, engaged customers represent \u201Can average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer\u201D.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Gamification helps to gather useful customer data\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gathering customer data and new leads are not always easy, especially under general data protection regulation, and this is where gamification comes to play.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification marketing is a simple funnel system for brands to collect valuable user data. Users must provide their personal information in order to take part in a game, such as a name, address, and home. This data may be used to provide personalised services to the users.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Games are one of the most common ways for website owners to attract visitors. Offering users the opportunity to have a pleasurable experience or even win a prize or reward is likely to make them more willing to provide you with potential data.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The data also provides businesses with crucial information about their consumers' demographics, which helps them to tailor their offerings to the demands of their clients.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Speaking of target audience demographics...\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Gamification helps reach a diverse audience\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Games were designed to be challenging in order to appeal to the Millennial generation. Generation Z, on the other hand, grew up during the smartphone and digital technology era and are visually motivated.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The demands for digital marketing are higher than ever before, due to these two generations and gamification is able to assist with that.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification taps into providing visual content that these younger generations prefer when it comes to product marketing. Bite-sized and easily digestible content that is highly visual and interactive.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification strategy, therefore, adds a creative edge to a brand\u2019s marketing efforts and this allows them to remain competitive and relevant to its users.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Gamification increases conversion rates\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As players engage with the gamified elements provided by your brand, they are more likely to respond to your CTA, than if it was a traditional banner ad or any other marketing method in order to win the rewards that you have attached to the interactive experience. This will help to improve your conversion rates.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consider, for example, an e-commerce store where you provide users with a 20% discount if they are to fill out a short quiz form. The user is likely to take advantage of that discount and proceed to use it to make a purchase on your store site.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamified content can be a win-win for customers and companies alike, customers are rewarded for their efforts and companies receive GDPR-compliant data.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Makes the promotional offers more interesting\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Consumer behaviour can be, many times, more emotional than rational. Often, the same offer or product may be interpreted differently, depending on the context and circumstance of the approach.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As an example, users may ignore a clickable banner that advertises a 10% discount in the next hours, but they may feel very excited by being rewarded the same 10% discount for passing three levels in an interactive branded game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is a result of consumers valuing an earned reward over a handout. When they reach the high scores, when they complete the tasks, when they top the leader boards, they want to relish their victory.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Bigger and better rewards may not always yield bigger and better results, sometimes the customer base just wants any form of recognition for their achievements.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Did you know that around 65 percent of people are visual learners? When it comes to understanding new information, visuals trump text every time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is why advertisers and marketers have been using TV, video, and other forms of visual content for years now. And in more recent times, they\u2019ve started incorporating more and more gaming into their marketing mix.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So what does this mean for your brand? It\u2019s time to start thinking about how you can tap into the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-library\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"power of games\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is no longer a new trend \u2013 it\u2019s an essential part of any successful marketing strategy. If you want to stay ahead of the curve, you need to be incorporating game-based mechanics into your branding.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"At \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/pricing?hsLang=en-au\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamify\"})}),\", we believe in the transformative power of games. That\u2019s why we\u2019ve dedicated ourselves to helping brands use gaming principles to create more engaging content and connect with their audiences in powerful ways.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Check out some of our other \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog?hsLang=en-au\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"blogs\"})}),\" for more insights on how gamification can help your next marketing campaign & business grow.\"]})]});export const richText16=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Did you know?\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"It is always much easier to sell to your existing customers than to new ones.\\xa0\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"The customers you retain will buy more often and spend more on your products.\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"It is at least 5x cheaper to retain your current customers than find new ones.\\xa0\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"A 5% increase in customer retention\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\" can increase business revenue by up to 95%.\"})]})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"While there is no doubt that building brand loyalty and increasing customer \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/extrinsic-vs.-intrinsic-motivation-in-gamification-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"retention rate\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\",\"})]})}),\"\\xa0\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"comes with many benefits, the process of making it happen also matters.\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"One of the best strategies you can use here is gamifying your post-purchase customer engagement. \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/what-is-gamification?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\" makes it easier to interact with customers at the post-purchase stage and ensures the engagement is more effective. 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However, there is more to it than just sending them an email with the receipt or thanking them for their purchase.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Providing a positive \"}),/*#__PURE__*/ _jsx(Link,{href:\"http://hbr.org/2016/05/online-retailers-should-care-more-about-the-post-purchase-experience\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"post-purchase experience\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\" offers an excellent opportunity for businesses to deepen relationships with customers and enhance brand loyalty.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Post-purchase engagement is critical since it is easier to convince someone that already bought from you to buy again. If you have already solved a problem for a client or customer with your goods or services, it will be easier for them to trust you to solve another one.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Building trust through continuous post-purchase engagement allows you to leverage a relationship you have already built to decrease your marketing costs and increase \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.qualtrics.com/experience-management/customer/customer-lifetime-value/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"customer lifetime value\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\".\"})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How to Leverage Gamification for Improving Brand Loyalty and Retention Rate?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification provides one of the best and easiest ways to engage customers post-purchase. Also, it is an excellent way to improve brand loyalty and customer retention. Here's how you can leverage gamification to achieve these end goals.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Importance of brand loyalty and customer retention\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Customer retention and brand loyalty are two critical ingredients for the success of any business that you cannot afford to overlook.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Although their importance to your business will ultimately depend on your particular situation, here are some interesting facts that show just how important they are:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"It is cheaper to retain loyal customers compared to getting new ones.\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Your loyal customers spend up to \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.saasquatch.com/blog/essential-customer-loyalty-statistics-for-2019/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"3x more\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\" than the average customer.\"})]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Customers emotionally connected to your brand have more lifetime value.\"})})})]}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How to influence customers to improve retention rates?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"No matter how good your services or products might be, it may not be enough to improve your customer retention rates or ensure more brand loyalty.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"It is still essential to find a way to influence the customers to stick with your brand and products longer, and here are some ideas for achieving this:\"})}),/*#__PURE__*/ _jsx(\"ol\",{children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Use emails and direct mail\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:[\"Emails and direct mail provide a straightforward way to engage customers post-purchase, and they can be very effective at influencing them to ensure greater retention rates\",/*#__PURE__*/ _jsx(\"strong\",{children:\".\\xa0\"})]})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Sending clients an email concerning the purchase is an excellent way to make their post-purchase experience easy and win their loyalty. Also, both email and direct mail can be handy for cross and upselling.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Sending a \u201Cthank you\u201D note via email or direct mail can also show customers you value their purchase, which motivates them to do more business with you in the future.\"})}),/*#__PURE__*/ _jsx(\"ol\",{start:\"2\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Ask for feedback\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Showing customers you value their feedback and opinions about your products and services is an easy way to win over their trust and loyalty.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Customer feedback can also influence others and give you good word-of-mouth marketing when shared on platforms like social media.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Additionally, it will give you a good insight into what you need to improve to ensure customer satisfaction, which is vital for building brand loyalty.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"One easy and effective way to collect customer feedback is through QR codes. A QR code feedback form is an easy tool that can be used to collect customer feedback easily. QR codes are easy to create with a \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.beaconstac.com/qr-code-generator\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"custom QR code generator\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\", and you can even create a dynamic QR code to track the scans and edit the QR code in the future.\"})]}),/*#__PURE__*/ _jsx(\"ol\",{start:\"3\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Run customer loyalty programs\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Rewarding customers for their loyalty can make them even more loyal, which is just what you need to improve your customer retention rates.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"You can structure your loyalty programs in any way that best suits your specific business type. However, the most successful ones will often entail using gifts, discounts, and access to early product releases as incentives to encourage customer loyalty.\"})}),/*#__PURE__*/ _jsx(\"ol\",{start:\"4\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Provide excellent customer support\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Making high-end customer support a part of a customer\u2019s post-purchase journey can be highly effective at building long-term relationships with customers.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"If customers know that they will always get excellent support from your business if they have any issues, they will likely stick around with your brand for a long time.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Remember that the customer support team will talk to customers and showcase your brand identity in the process. Therefore, good customer support can also boost the overall brand experience.\"})}),/*#__PURE__*/ _jsx(\"ol\",{start:\"5\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Ensure they get a personalised experience\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Personalisation is key to customer loyalty, and you should keep this in mind when implementing your post-purchase engagement.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"A personalized experience that includes exclusive offers for the customers shows that you care about them and can be very effective at boosting their loyalty to your brand and products.\\xa0\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Best gamification practices to improve brand loyalty and customer retention\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"It is important to have a clear plan for successful post-purchase engagement and communication. Gamifying the process can simplify things and ensure you get better outcomes.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"But what role does gamification play in post-purchase engagement?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Gamification is mainly intended to motivate the target audience to take some action. For example, adding a contest to the post-purchase engagement, where customers can get rewards or discounts for their next purchase, will motivate them to participate.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Gamification will incentivize customers to participate in any engagement you are using, making it easier to build brand loyalty and retain more customers.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Gamification can \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.snipp.com/blog/2017-06-21/the-power-of-gamification-participation-engagement-loyalty\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"increase customer engagement by up to 47%\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\" when properly utilised. Also, it can improve brand awareness by 15% and enhance brand loyalty by at least 22%, which are both quite impressive numbers.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"With that in mind, here is how you can use gamification to improve brand loyalty and customer retention:\"})}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\" Define your goals\"}),\" \u2013 You should always start by defining what you want to achieve with the post-purchase engagement. Do you want to build brand loyalty and retain more customers? Do you also want to increase the average amount customers spend?\"]})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\" Come up with a clear structure \u2013 \"}),\"Your post-purchase customer engagement gamification needs to have a clear structure. A good structure makes the game fun so that more people will want to play.\"]})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\" Keep customers interested \u2013 \"}),\"Keeping customers interested in the game ensures they will want to participate in your post-purchase engagement. A game with a progress bar can be instrumental in maintaining customer interest. Also, using push notifications and other alerts to show customers their progress in the game keeps them interested.\"]})})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Benefits of post-purchase customer engagement gamification\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"As you have realized by now, you can get many advantages by gamifying your post-purchase customer engagement.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Here we explain 6 of the top benefits and why they are essential for building brand loyalty and boosting your customer retention rate.\"})}),/*#__PURE__*/ _jsxs(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1.\"})}),\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Regular customer feedback\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"You cannot make customers loyal to your brand or retain them if you do not know what they want. Hence customer feedback will always be essential. Luckily, gamification allows you to gather regular customer feedback and customer data.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"By offering customers the possibility to have some fun with gamification or even an opportunity to get rewards, you give them an incentive to provide valuable feedback and data.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"The feedback and data can benefit future customer engagements since you get better insights into your customers.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Improved user experience\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"If the games you use for your post-purchase engagement are fun, easy, and user-friendly, they can help improve the overall user experience as they play.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"A good user experience is an easy way to keep customers engaged, and it will increase the time they spend engaging with your content, which helps improve brand loyalty.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. An extra layer of marketing\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification provides an extra level of marketing. The sense of competition helps excite customers, which makes them look forward to the rewards you are offering, and in the process, they also stick with your brand much longer.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Makes promotional offers look more interesting\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"We are exposed to several ads and other marketing content types every day. And so, it is only natural to lose interest in these promotional materials as they can be overwhelming.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification can be beneficial in making what you share with your customers look more exciting and not appear like just one of the thousands of ads they see every day.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Helping customers feel part of brand-making\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification can help customers feel like a part of your brand-making process, and so they are more likely to be loyal to your brand.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"You can achieve this by creating game plots that make the customers feel central to the brand-making process. By making them feel important, they will, in turn, be more loyal.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Social connection\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification will allow the customer to share rewards and achievements from the games with their peers and other customers, leading to more social connections.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Social connection inculcates brand loyalty. It can also help you get more customers without spending much, leading to free word-of-mouth marketing.\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification Strategies for Boosting Brand Loyalty and Retention Rate\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"There are many viable touchpoints for the application of gamification in customer engagement. These touchpoints also allow brands to utilize gamification as a strategy for loyalty marketing.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Here is an overview of these innovative and strategic gamification applications in post-purchase customer engagement that can help improve loyalty and retention rates:\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"ol\",{children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Using gaming rewards to attract new customers\\xa0\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"Gaming rewards are an easy way to attract new customers and make existing ones more loyal to your brand. Rewarding consumers with virtual items like points when they achieve something, such as completing their profile or making their first purchase, will attract more people to your brand.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"ol\",{start:\"2\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Customer onboarding/training\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"A gamified environment is a good solution for businesses that require some post-purchase onboarding and training.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(14, 16, 26)\"},children:\"For example, if you have to train customers to use your products, you can add an interactive gaming element to the instructions to make your brand stand out.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"ol\",{start:\"3\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Customer loyalty gamification\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamifying customer loyalty is a common practice, especially among retailers. With this innovative approach, customers get points and other rewards when they buy something.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Starbucks implements this for its loyalty program, and the more points customers accumulate, the higher their rank and potential for getting even more rewards.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"This form of gamification motivates customers to keep buying from you, and they also end up becoming more loyal to your brand.\"})}),/*#__PURE__*/ _jsx(\"ol\",{start:\"4\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Mobile, social media-friendly games\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification is more effective when you make the games mobile-friendly, given that most people are always on their phones.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Mobile-friendly games and incorporating social media sharing into your gamification are clever ways to encourage more people to interact with your brand.\\xa0\"})}),/*#__PURE__*/ _jsx(\"ol\",{start:\"5\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Customer service gamification\"})})})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Customer service is another area of interaction with customers where you can use gamification to improve engagement. Adding excitement with fun games as customers wait for customer service ensures better \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.feedough.com/brand-recall/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"brand\\xa0 recall\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\".\\xa0\"})]}),/*#__PURE__*/ _jsx(\"ol\",{start:\"6\",children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\" Gamified sales/discounts\"})})})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamifying sales and discounts is another way to enhance how customers interact with your brand. For example, you can require customers to solve puzzles and riddles or complete a quiz to access special discounts.\"})}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Bottom Line\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Gamification in post-purchase engagement is one of the best strategies for improving brand loyalty and customer retention rates. It can reduce customer complaints and enhance brand and product knowledge.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"It is crucial to understand what gamification in post-purchase engagement is all about, its benefits, and innovative ways to implement this strategy for the best outcomes.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Remember to use the correct game elements to ensure the gaming experience is unique for better brand remembrance.\"})})]});export const richText17=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Web design is a good example of an industry that has managed to seamlessly integrate gamification into just about every aspect.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Gamification\"})}),\" is an idea that has been utilised for customer retention and to increase engagement from customers.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"By adding game-like elements to a website, businesses can keep users hooked and coming back for more.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog post, we will take a look at 7 gamification examples in action. Keep reading to learn more!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Gamification?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before we get too far ahead of ourselves though, gamification is the practice of putting game-like features, mechanics, and dynamics into a non-game context.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification examples can look like loyalty programs such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021-(video)\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Starbucks\"})}),\"' Rewards Program, or user feedback scores within the Running & Cycling App, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.strava.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Strava\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These examples of gamification take tasks from our everyday lives and rewards loyal customers as they collect points and win prizes for engaging with the community and the challenges set.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within web design, a company may wish to increase user engagement by putting a progress bar within their blogs to encourage their audience to read an article through to the end.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Or perhaps an eCommerce store wants to increase product sales by setting up a system that allows shoppers to earn points or get a discounted rate on their shopping when they share brand links with friends.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Websites That Feature Gamification\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification can be used on a website to help guide a user experience and provide marketing for a brand\u2014and it\u2019s not just about offering up literal\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"games\"}),\"\\xa0either. In fact, most forms of gamification are fairly simple adaptations of game elements.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Are you curious to learn how others have implemented gamification on their sites? Let's look at how gamification elements can add a new layer of fun to your website.\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Habitica\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Linkedin\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Interland\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"BuzzFeed\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Twitter\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Reddit\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Todoist\"})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Habitica\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://habitica.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Habitica\"})}),\" is a great gamification example of how an app can improve a user's everyday approach to task completion.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This app is probably the most overt form of gamification techniques on this list. Adopting video-game-like visuals, this free, habit-building, and productivity app treats your real life like a game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With in-game rewards and punishments to motivate you and a strong social network to inspire you, Habitica can help you achieve your goals to become healthy, hard-working, and happy.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Habitica attempts to do this through the rather direct application of roleplaying game mechanics. Spending time on your new habit, gains you points. Succumb to old habits, and you begin to lose them. When you collect enough you get upgrades, badges, and so on.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. LinkedIn\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Okay, you might not think of this as a \u201Cgame mechanic\u201D but\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.linkedin.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"LinkedIn\"})}),\" implements a mechanic designed to encourage you to complete building out your profile. It treats filling out each part of your profile a bit like an achievement and gives you a status bar to show just how full (or not full) the profile is.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s designed to trigger your \u201Ccompletionist\u201D instinct on one level. Also, people with more detailed profiles are perceived to be better networkers, according to these sites. It's sound advice on one hand, but it also stings your competitive instincts a bit.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"This is a great example of how a feedback system can encourage users to complete a task.\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Interland\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://beinternetawesome.withgoogle.com/interland\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Interland\"})}),\" is a game designer's dream.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s literally a Google webpage filled with mini-games as a gamified learning initiative.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These video games are designed to teach Internet safety and courtesy as users play, and are primarily directed at children. This is, perhaps, not an approach that can be used for most sites. However, for educational sites introducing play and some interactivity into learning a concept can help with knowledge retention.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. BuzzFeed\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As much as BuzzFeed wishes to be seen as a news source, many of us appreciate it for its capacity to offer a random diversion during the workday.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"That being said, they do a fantastic job creating\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.buzzfeed.com/norbertobriceno/satisfying-food-live\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"these quiz-like diversions\"})}),\". While they don\u2019t necessarily drive the bottom line (other than to get more blog subscribers), they are effective in driving brand awareness.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"While the quizzes themselves usually don\u2019t drive business-related interaction directly (although they can), they are often used quite effectively as a marketing campaign tool.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Buzzfeed's quizzes are a perfect example of how a business can effectively use marketing in a fun way to garner more engagement from its users.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Twitter\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Twitter is one of the most commonly used social media platforms and because of this, it's important for businesses to understand how to use it to their advantage.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One way Twitter uses gamification is through its poll system. Polls are a great way to get feedback from users, they're also a great way to engage with followers and get them involved in your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Twitter has helped users to create an online social environment that can allow for interaction and the exchange of ideas.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Reddit\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Reddit is one website that has been gamified from the start. The site is made up of user-submitted content in the form of links and text posts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Other users can then upvote or downvote these submissions. The most popular submissions rise to the top of their respective subreddits while the less popular submissions sink to the bottom.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This system creates a competitive environment where users are constantly vying for the top spot. It also encourages social interaction as users comment on and discuss submissions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Every Reddit profile has a karma score. This essentially gauges the quality of a user\u2019s online comments and submissions to the site based on the downvoting and upvoting explained earlier. If your comments and submissions get lots of upvotes, your karma goes up. If they get lots of downvotes it goes down.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There\u2019s no actual value to this. You don\u2019t get prizes or anything tangible. It pretty much just signposts to others that you\u2019re a good Redditor. Of course, there are bragging rights to be had too.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Todoist\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Like many project management tools,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://todoist.com/features\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Todoist\"})}),\"\\xa0has created a simplified yet engaging interface that allowed users to fill in their ongoing tasks and then check them off upon completion.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"What sets Todoist apart from the others, however, is its use of goal visualisation. So, rather than just saying \u201Cgood job!\u201D whenever a task is completed, Todoist offers Karma rewards based on how productive customers are.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Services like these tap into loss aversion, and motivate customers to keep up to good work, not wanting to break their positive streak.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Todoist even offers a \\\"Which productivity method is right for you?' quiz on their website to help you in the search for the best method to approaching tasks as an individual.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you\u2019re looking for ways to add a little more fun to your business website and engage visitors, gamification may be the answer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These seven gamification examples have shown that it can work well to increase customer loyalty and encourage users to stick around longer. And if you need help getting started, our team is happy to give you a hand.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Check out some of our other \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"blogs\"})}),\" for more ideas on how to make your website stand out from the competition.\"]})]});export const richText18=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Almost any business can benefit from a gamification program. By introducing game-based elements into the workplace, businesses can boost employee engagement within their work.\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Workplace gamification can do more than just drive employee engagement, including helping many organisations develop new behaviours and new skills within employees during training, or helping HR professionals gain a more precise understanding of the current company culture.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many different ways to introduce gamification into the workplace. One popular method is to introduce game mechanics such as leaderboards or scoreboards in a sales context to help cater to improve engagement with the sales process.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The attachment of both physical rewards and intrinsic rewards helps motivate employees in their productivity and boost engagement levels.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Seeing sales as more of a game can create a sense of friendly competition among employees and motivate them to improve their performance. Other methods include awarding badges or points for completing tasks, setting up challenges and competitions, and offering rewards for reaching certain goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Businesses should carefully consider what type of gamification will work best for their company and their employees.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keeping your employees engaged at work has been the north star of every manager and human resources department since the beginning of well...work. With 70% of the US workforce reporting that they\u2019re actively disengaged at work, it\u2019s a big problem.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But once again, Gamification is here to help reward employees and provide positive feedback to employers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are three areas where Gamification can boost your employee engagement without reinventing the wheel.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Communication\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Communication can be a tricky thing in the workplace. When it goes right, it\u2019s hard to know how long it\u2019s retained and if it goes wrong...well I\u2019ll let your imagination paint the picture. With the correct use of Gamification, team communication can be delivered in a real-time, competitive, and enriching way.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One simple way to approach communication is to give your team the opportunity to give feedback, provide innovative ideas in their own time, and let you know what inspires them, rather than the other way round.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.cultureamp.com/platform/employee-engagement\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"CultureAmp\"})}),\" has done just that with its platform. Their science-backed staff surveys and inspiration enablement quizzes are a great, interactive way to have an open discussion with your team around the employee experience - as an added bonus, staff members can track progress on tasks and receive instant feedback all in one place.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Job Performance\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Job performance is finding the perfect balance between hitting your company goals whilst letting your teamwork at a pace that is healthy, fun, and effective.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A great approach to job performance is to approach it with a goal and reward mentality rather than a metric approach. And once you know what inspires your staff members, using their inspiration as a reward will drastically improve their motivation to perform.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.evaluagent.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"EvaluAgent\"})})}),\" has done a great job at integrating this into their sales and call centre platform. With the use of points and rewards, as staff members work through their previously mundane task list, they unlock achievements and rewards aligned with their interests. Pretty cool!\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Hey just before we go on - if this video has been helpful or interesting, please support us by giving us a thumbs up and subscribing to stay updated. Check out our Twitter as well.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Onboarding new staff members.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Onboarding new staff can be a difficult task, without a clear learning pathway and a warm welcome to a brand\u2019s culture it can easily intimidate any new hires. Where Gamification shines is in its ability to chunk down large, formally intimidating tasks into smaller, achievable tasks.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://leena.ai/employee-engagement?utm_source=ad&utm_source=adwords&utm_medium=google-search&utm_medium=ppc&utm_campaign=employee-engagement-surveys-uk-aus&utm_campaign=Engagement&utm_term=employee+engagement&hsa_acc=7419762464&hsa_cam=12460749964&hsa_grp=117271818854&hsa_ad=502219061939&hsa_src=g&hsa_tgt=kwd-102659961&hsa_kw=employee+engagement&hsa_mt=p&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAjwndCKBhAkEiwAgSDKQdnvGKgeTQ7qU4fFLT3mfLcBZY5cHd4TTrNv3JaL5siZJANmlBlvsxoCORUQAvD_BwE\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Leena AI\"})}),\" has done an excellent job at this with its integrated AI platform. Their clear pathway for new hires is largely automated by smaller tasks being accomplished. As a newbie ticks off a task, Leen notifies and allocates an appropriate staff member to the next action required. This approach is inclusive, fun, and eases the fears of not knowing what to do on your first day. Kudos Leena.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to keep your staff engaged, try gamification. It\u2019s a great way to communicate with them, motivate them to do their best job performance-wise, and onboard new team members.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are countless other ways that Gamification can enrich your workplace, these are just three of our favourites. How have you experienced gamification at work? We\u2019d love to hear about it in the comments!\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In the meantime, be sure to check out our other \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog?hsLang=en-au\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"blogs\"})}),\" for more awesome content like this.\"]})]});export const richText19=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Being both avid readers and big believers in Gamification enhancing menial tasks, we are once again reviewing another gamification book from one of the industry's thought leaders on the concept of behavioural design, Yu-Kai Chou.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you're interested in gamification and want to learn more about how to use game mechanics to increase intrinsic motivation, then \",/*#__PURE__*/ _jsx(\"em\",{children:\"Actionable Gamification: Beyond Points, Badges, and Leaderboards\"}),\" is a great book for you.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Yu-Kai Chou's work has been featured in\\xa0Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, and NBC.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"He has also spoken at organisations such as Google, Tesla, Stanford University, LEGO, TEDx, and Boston Consulting Group.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Yu-Kai Chou is no stranger here at Gamify either, as we have previously talked about this \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-psychology-behind-gamified-solutions\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Octalysis framework which you can read about here\"})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Yu-Kai's book starts off with a brief overview of gamification and its history, before moving on to explore some of the key concepts in more depth. These include game mechanics, extrinsic vs. intrinsic motivation, and the importance of feedback loops as a core drive for users.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The second half of the book looks at how these concepts can be applied in practice, with case studies and tips on designing gamified systems that work.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"At just under 500 pages in length, \",/*#__PURE__*/ _jsx(\"em\",{children:\"Actionable Gamification\"}),\" manages to cover just about all nooks and intricacies surrounding the concept of gamification.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This means everything from human motivation through to game elements within a marketing campaign, and everything in between.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"And yet, it never at any point feels bloated or overwhelming in content. Yu-Kai Chou manages to break down and explain his comprehensive framework in a digestible manner for the reader.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This book is not about why gamification is amazing, nor is it about how gamification is the future and how inspiring life could be with it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rather, it's about delving deep into what makes a game enjoyable and how to apply those aspects to real-life tasks. It's about how you may apply gamification and scientifically validated strategies to enhance your organisation, your products, and even your own life.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Skipping around chapters while reading this book is not advised as most chapters tend to both build upon and are referential to the chapters before them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within the book, there will be many everyday scenarios to illustrate the potential of these Core Drives and the flexibility of their applications beyond traditional \u201Cgamification\u201D examples.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The 8 Core Drives of Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"From Chapter 3 onwards of the book Yu-Kai breaks down his octalysis framework across its 8 specific areas;\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 1: Epic Meaning & Calling \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This core drive is at play when a person believes they are doing something greater than themselves and/or were \u201Cchosen\u201D to take that action.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 2: Development & Accomplishment \"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"A badge or trophy awarded without any real accomplishment loses all its meaning. \"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Which is why this core drive is the easiest to design for and, coincidently, is where the majority of the PBLs: points, badges, leaderboards mostly focus on.\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 3: Empowerment of Creativity & Feedback \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"People not only need ways to express their creativity, but they need to see the results of their creativity, receive feedback, and adjust in turn.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is why playing with Legos and making art is intrinsically fun. If these techniques are properly designed and integrated to empower users to be creative, they often become Evergreen Mechanics.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 4: Ownership & Possession \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When a person feels ownership over something, they innately want to increase and improve upon what they own.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This drive is also expressed when the user feels ownership over a process, project, and/or the organisation.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 5: Social Influence & Relatedness \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This core drive refers to all the social elements that motivate people, including: mentorship, social acceptance, social feedback, companionship, and even competition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you see a friend that is amazing at some skill or owns something extraordinary, you become driven to attain the same.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 6: Scarcity & Impatience \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Have you ever found yourself lining up for something simply because it is extremely rare, exclusive, or immediately unattainable?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This core drive taps into intrinsically motivating users to take action due to exclusivity.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 7: Unpredictability & Curiosity \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When something does not fall into your regular pattern recognition cycles, your brain kicks into high gear and pays attention to the unexpected.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unpredictability helps maintain engagement levels with users and keep them off autopilot within an experience.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Core Drive 8: Loss & Avoidance \"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This Core Drive should come as no surprise \u2013 it\u2019s the motivation to avoid something negative from happening. This could look like avoiding the loss of previous work or changing one\u2019s behaviour.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It could also look like time-sensitive opportunities, because people feel as though if they didn\u2019t act immediately, they would lose the opportunity to act forever (e.g. \u201CSpecial offer for a limited time only!\u201D)\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Bartle Test\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"em\",{children:\"Actionable Gamification \"}),\"continues to break down the Octalysis framework through the lens of different structures such as left and right brain drives (\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-for-dummies-pt-1\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"intrinsic vs extrinsic drives\"})}),\"), White Hat and Black Hat Gamification, and The Bartle Test (\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-bartle-test-of-gamer-psychology-gamer-types\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"player types\"})}),\").\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Each of these frameworks receives a more in-depth look when the Octalysis is applied but the one which benefits the most is the Bartle test as it helps highlight the behavioural psychology of each player type in a more succinct fashion.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The new era of gamification and human-focused design optimises for motivation and engagement over traditional function-focused design. Game mechanics and behavioural psychology have been subjected to a lot of research within the sector.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'Being deemed a \"gamification guru\" within the industry, Yu-kai Chou takes readers on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"Effective gamification is a combination of game design, game dynamics, behavioural economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This book explores the interplay between these disciplines to capture the core principles that contribute to good gamification design.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The goal of this book is to become a strategy guide to help readers adopt strong gamification and human-focused behavioural design in whichever industry they find themselves within.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overall, I found this to be an informative and well-written book that provides a good introduction to gamification. If you're looking to learn more about this topic, I would definitely recommend it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Personally, I find myself still constantly discovering fresh insights and revelations when I apply the 8 Core Drives as a framework for whatever I'm putting my hand to.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let us know in the comments if you've managed to successfully apply gamification to an area of your life.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"})]});export const richText20=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"When you think of playing games, what comes to mind? For many people, it's the fun and excitement of self-expression and achievement of goals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The video game industry is so popular because they tap into something that is inherently human - the need to compete and succeed.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This is what makes game elements & mechanics so powerful within a \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamified system\"})})}),\" - they can be used to motivate and engage users, encouraging them to take action.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog post, we will discuss 8 examples of game mechanics that have been successfully used within gamification.\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Points\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Levels\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Badges\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Leaderboards\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Rewards Systems\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Goals & Challenges\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Loss Aversion\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Feedback Systems\"})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"All of these \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),\" elements can be used to increase engagement and motivation within non-game contexts. For example, if you're trying to get people to act immediately, you could offer rewards for response time from users.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you're trying to get users to exercise more, you could give them points for every mile they walk. Or, if you're trying to get people to save money, you could give them badges for reaching certain milestones.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The key is to find the right game mechanic for your specific goals and audience. So, let's take a closer look at each of these game mechanics.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Points\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points are quantifiable indicators of success.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points serve two primary functions within gamification designs - they assist players in keeping track of their advancement and establishing their status. Points are awarded for completing activities, sharing, or contributing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points are the granular units of measurement in gamification, and they are the cornerstone of game design elements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Collecting points triggers a psychological need in users to see how many they can acquire.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Levels\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating tiers of achievement helps build an overall sense of where a participant sits within a line of progression.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Levels\"})})}),\" are used to indicate that a user has reached a particular milestone. Levels are often defined as point thresholds so that users can automatically level up based on their participation, or use levels to indicate status and control access to content on the site.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Because of this, levels are the ultimate test. A person who has successfully completed a level has passed an essential amount of goals and objectives that had previously been thought impossible for them.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It can be as important to see where you can go next as it is to see where you have been and levels are a great display of that.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Badges\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Participants may be awarded badges after a set amount of points have been gained. Badges are a form of virtual achievement by the participants. They provide positive reinforcement for the targeted behaviour.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Badges, unlike Leaderboards, do not update who is placed on them regularly. Badges are given to individuals as a way of celebrating their own \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/8-core-human-drives-in-gamification-marketing-video\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"accomplishments\"})})}),\". Badges address the human motivation of collection and achievement as a driver.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Badges have a social aspect to them, as we humans often crave outward recognition for our accomplishments; gamification strategy utilises this human behaviour as a driver within initiatives to get the most out of participants.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Leaderboards\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the most popular game mechanics is the leaderboard.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Showing a user how they compare to others, as an individual or in a team, is one of the most effective methods to encourage them to give their full effort and provide all that they have to a task.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The use of time-based, high score, team, and individual leaderboards allows users to compare their performance to that of others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards cultivate the social aspect of points and badges. The sense of competition that is built around a leaderboard, gives people a chance to prove themselves against others, and can even be a way to win rewards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"They can be used to encourage competition and motivate people to improve their gameplay. Leaderboards can also be used to create a sense of community and belonging.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Players who see their name on the leaderboard perceive themselves as a part of something larger, and they're more inclined to come back and play again.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Reward Systems\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Yet another game mechanic that is often used is rewards. Rewards can be given for completing tasks, reaching milestones, or simply for playing the game. They serve as an incentive to keep playing and to encourage players to come back.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Three examples of rewards include; virtual currency, virtual goods & prizes, and actual real-life prizes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While a lot of marketers believe rewards need to be on a grand scale to attract engagement, the truth is we're all social beings and gamification research has discovered that a player's performance improves greatly with the promise of any form of reward that can be used as a sign of achievement within the entire community.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Goals & Challenges\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Goals are the objectives that points, badges, and challenges all stem from.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges give users a purpose for interaction while educating users about what is valued and possible within the experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With gamification, goals are a powerful mechanic to motivate people to action. If the narrative gives a sense of purpose, then goals give a sense of direction.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested, just when participants may feel like they have mastered all that there is to master, when interest is starting to drop off, that is when you test their knowledge and provoke them into applying it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Overcoming challenges will make people feel they have earned their achievements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is all about user engagement and challenges are a way of making the process less robotic, forcing individuals to get off autopilot and actually get involved in what they\u2019re doing.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Loss Aversion\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"No one likes to lose things, the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamified.uk/user-types/gamification-mechanics-elements/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"fear of losing status\"})})}),\", friends, points, achievements, possessions, progress, etc, can be a powerful reason for people to maintain and move ahead with a task.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Think of it this way, what motivates you more, earning $5 or not losing $5? It\u2019s funny how having something within your possession, gives you an unspoken responsibility to care for it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you start a virtual worlds game like FarmVille, you\u2019re gifted with a piece of digital farmland, filled with crops and livestock. The sense that you must care for your land and all that is within it has managed to keep some players still to this day logging on to Facebook, to see how they\u2019re progressing.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Feedback Systems\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When participants in a gamified initiative are regularly notified of goals and achievements, this feedback allows for them to feel a sense of progression which then encourages participants to lean into the progressive momentum and achieve further results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having a progress bar and more features that provide greater visibility of feedback, are all positive motivators that yield greater engagement rates with a gamification initiative.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A few examples include onscreen notifications, text messages, word of mouth, or emails. Feedback mechanics can be used to congratulate a user for reaching a goal or encourage the next steps towards a milestone.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the end, if you're creating actionable gamification in a fun way, you will experience blissful productivity from your users.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you can see, there are many different game mechanics that can be used to encourage people to play games.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These game mechanics can be used to improve player retention, motivate players to keep playing, and create a sense of community.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What are some of your favourite \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"examples of gamification\"})})}),\" using game mechanics effectively? Let us know in the comments below!\"]})]});export const richText21=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification marketing is the process of gamifying an experience in order to increase user engagement and conversion rates. For gamification to be successful, it needs to take into account \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/is-competition-engaging-or-demotivating-in-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"intrinsic and extrinsic motivation\"})})}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this article, we'll focus on how both forms of motivators are used within \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification marketing\"})})}),\" in order to engage customers more deeply than ever before!\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. What are Extrinsic and Intrinsic Motivation?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The gamification industry is growing at a rapid rate, and it's easy to see why. Gamification design taps into people's natural desires to be rewarded for their efforts.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The difference between \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/game-marketing-buzzwords-advergaming-transmedia-brandification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"intrinsic and extrinsic motivators\"})})}),\" is that extrinsically motivated users will complete a task due to external rewards helping drive and motivate results, while intrinsic motivation comes from within the users.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In terms of gamification marketing, extrinsic rewards could be things like badges, points, or rewards that are offered to customers for completing certain tasks or reaching a goal.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Intrinsic motivation would come from the feeling of satisfaction and pleasure that people get from playing games and interacting with content in a fun and engaging way.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Intrinsic Motivators\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An intrinsic motivator is a personal desire to keep playing, mastering, exploring, and otherwise enjoying the world of a marketing campaign. Intrinsic rewards are rarely explicitly stated, but rather come as a result of the consequences of experimenting with and realising the depth of the campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Human motivation is often made up of quiet delights, secret joys, and urges to simply embrace the campaign world, but they are rarely expressible as a single known quantity.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Customers following internal motivations are often culturally engaged with a campaign, feeling like they are participating in something worthwhile and uplifting.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often this is closely twinned with creative urges, and so intrinsically motivated players could be described as enchanted (positive engagement) rather than retained (negative engagement). They are also the most likely kind of customer to evangelise your marketing story.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Extrinsic Motivators\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An extrinsic motivator is a possible known outcome that motivates play. Extrinsic motivators might be internal or external to the game (called rewards and prizes respectively) such as a particular power-up or cash. Extrinsic motivators can be strong drivers of play but at the expense of creative problem-solving.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Players in search of extrinsic motivators will often engage in mechanical gameplay such as grinding, and so extrinsic motivators usually lead to retention (negative engagement) rather than enchantment (positive engagement).\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. How do marketers use extrinsic motivation to get people to buy their products or services\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Marketers often use extrinsic motivation as a way of getting people to immediately engage with and buy their products or services. This can involve providing rewards, such as coupons or discounts, or punishments, such as fines or penalties.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Think of extrinsic motivation as both the carrot and the stick methodology for getting users to perform an action.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While extrinsic motivation can be successful in getting people to take action, it often fails to produce long-term results and can even lead to negative outcomes, such as cheating or resignation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is where striking a balance of including intrinsically motivating factors can help prolong targeted engagement results.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. How does intrinsic motivation work in the context of marketing\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification marketing is the process of gamifying an experience in order to increase user engagement and conversion rates.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For gamified marketing to be successful long-term, typically, marketers want people who are motivated intrinsically to buy their products because they will continue buying them without any external incentives needed.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some of these intrinsic motivations that can be used in gamification marketing include;\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Autonomy: The desire to be self-directed and in control of one's own life.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Mastery: The urge to get better and better at something that matters.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Purpose: The yearning to do something that is significant and has meaning.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Competition: The drive to be the best or at least better than others.\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"While these descriptions may sound rather extreme (especially for a marketing campaign), think of them on a micro-scale being baked into the psyche of all decision-making and actions that individuals take throughout all areas of their life.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It's essential that intrinsic and extrinsic motivations be balanced in order to produce the most successful gamification marketing campaigns possible. When used correctly, intrinsic motivation is more likely to result in long-term positive behavioural change, while extrinsic motivation can provide short-term motivational boosts.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. What are some examples of companies that use intrinsic motivation in their marketing campaigns\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some examples of companies that use intrinsic motivation in their marketing campaigns include Apple, Nike, and Coca-Cola. All three of these companies have been incredibly successful in their marketing efforts by creating products and experiences that are intrinsically motivating to their consumers.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.apple.com/au/store\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Apple\"})})}),\", for example, is known for its sleek design and user-friendly interface. This makes their products highly autonomous, which appeals to users who want to be in control of their own lives.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.nike.com/au/w/new-3n82y\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Nike's\"})})}),' \"Just Do It\" slogan is a great example of how the company uses mastery to motivate people. The slogan challenges consumers to get better and better at something that matters to them, which in this case is exercise or physical activity.']}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Open_Happiness\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Coca-Cola's\"})})}),\" \\\"Open Happiness\\\" campaign speaks to the intrinsic desire that people have for purpose. The company's message is that their product can bring happiness to people's lives, which resonates with many consumers on a deep level.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As you can see, all three of these companies use intrinsic motivation in very different, but effective ways.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Is it possible to use a combination of extrinsic and intrinsic motivation in a marketing campaign\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The answer is yes. It's important to understand that gamification marketing is based on the principles behind intrinsic motivation, in which individuals are urged and challenged to do something because they want to, not just because it gets them a reward or avoids punishment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"However, extrinsic motivators can be very effective in gamification as well by providing short-term motivational boosts that can lead people towards intrinsic interests such as competition or mastery. The balance of including both intrinsic and extrinsic motivation will create gamified campaigns with long-term success and positive behavioural change for the user.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Extrinsic motivation is externally driven, while intrinsic motivation comes from within. When it comes to gamification marketing, extrinsic reward often refers to tangible rewards that are offered for completing a task or playing the game.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Intrinsic motivation, on the other hand, usually means players feel satisfaction and enjoyment from simply seeing success within the campaign's game mechanics.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In some cases, both intrinsic and extrinsic rewards can be present in a user's experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you want to use gamification in your marketing strategy, it\u2019s important to understand which type of motivation will work best for your target audience.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"For more insights into how gaming principles can drive sales and engagement online, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"check out our blog page\"})})}),\" for new posts.\"]})]});export const richText22=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Brands have been using \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamification\"})}),\" to guide their users to achieve their goals for years. Hitting your 10,000 steps for the day feels great, but what happens when you apply the same goal-setting mechanics to your personal finances?\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Money is being gamified more and more as we move into a digital age. Gamification is the process of taking game design elements or game mechanics and applying them to other areas of life, such as in this case, investments, saving, and payments.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This can be done in a fun and engaging way to encourage users to participate. In this blog, we will explore some examples of how companies are gamifying money in interesting ways.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let's take a look at three gamified finance apps that are successfully enhancing financial interactions with gamification.\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Raiz\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"First up we have \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.choice.com.au/money/financial-planning-and-investing/stock-market-investing/articles/raiz-spare-change-investing-app\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Raiz\"})}),\". Saving is a financial behavior that can be a difficult habit to form, especially if you're looking to do it consistently.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"But being able to save money and invest at the same time can seem like a completely far-fetched idea.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Raiz is an app that rounds up your spending and invests the difference into a diversified portfolio of your choosing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This incremental investment approach helps with building wealth at a faster rate than the long game of having the same amount slowly accrue interest within a savings account.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Their gamification approach not only utilizes user-targeted notifications like how your investment behavior relates to other uses of the same age for example.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But also relies on attractive visuals to provide the average user with financial literacy, like the use of dynamic graphs and projections.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This level of financial gamification, accessibility, and financial education has been previously detached and seemingly unapproachable nature to the common user.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Raiz uses your financial data to make your money work towards your savings goals. Acting almost as a pocket financial advisor on the matter of approachable stock market investments. Closing the gap that makes saving money and investing feel achievable by the broader demographic.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Mint\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Next up we have Mint. since the development of money, humans have embarked on the never-ending quest to create the perfect budget.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now we're not saying that Mint has done it but it looks pretty damn good.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Everything that motivates users is employed from financial goal-setting to tracking your spending. Mint has provided a thorough easy-to-use and understand application that's visually beautiful with its game-like elements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But where Mint really stood out to us, is in its subscription tracking. As we've come to discover digital services more often than not utilize a subscription pricing model.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now there's nothing wrong with using a subscription model for your payments but they're difficult to keep track of when you have so many.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With Mint personalized Mint sites, however, it tracks any increase across the various descriptions that you've most likely accumulated and lets you know how much they've increased by and how it impacts your personal finance goals.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Apple Pay\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Finally, we have Apple Pay. Now when it comes to spending, brands like Apple have applied gamification to their digital wallet by applying attractive, almost playful visuals and accessible spending reports through their digital wallet.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Spending has become quicker, easier, and almost more enjoyable than ever before with quick purchase accessibility via the iPhone or the Apple Watch.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But if we delve more into the psychological rewards of digital payment, it's interesting to consider the use of sound, haptic feedback, shapes, and colours applied in the Apple Wallet.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The use of a major lighthearted chime when a user pays for a product, as well as the use of haptic feedback and a pleasing green tick, triggers a brain's reward circuitry within the user's amygdala, resulting in a pleasure response.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This pleasure response is what's called a dopamine reward system which has been intelligently integrated into Apple's design of their users' payment experience.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"So what do you think? Has gamification helped add more money to your bank account, made your financial goals easier, and your spending more enjoyable? And does gamification even belong in the financial world?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Can gamification truly change human behavior? We'd love to hear your thoughts in the comments. And as always, if you'd like to know more about gamification, check out our \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"blogs here\"})}),\".\"]})]});export const richText23=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"The\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"gamification\"})]})}),\" of marketing is a new and innovative way of getting customers to engage with brands and buy products.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It has been seen as an effective strategy amongst daily transaction businesses within retail and hospitality, but what about industries with big purchase items? Does gamification have a place within these industries?\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The automotive industry has been making technological leaps over the past decade. Advancing hybrid technologies, alternative fuels, and more recently completely electric vehicles have become normal to see every day.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But along with these technological advances, the industry is increasingly utilising the principles of Gamification to enrich not only their customer experience and loyalty but to enrich the way in which their cars even behave.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are five car brands using gamification to enhance their brand.\"}),/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Number Five\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Porsche BONEO (Loyalty)\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In 2018, Porsche Austria released BONEO. A loyalty programme app for mobile devices, that focuses on connecting customers to the brand with a long-term relationship in mind. The car-connected app gives owners the ability to have their own avatar and receive \u201CLoot Boxes\u201D. These Loot Boxes include owner rewards scaling from a free cup of coffee all the way to having a free Porsche for the weekend.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The beauty of BONEO\u2019s Loot Box feature is that its rewards are chance-based. This makes receiving and opening a Loot Box way more exciting!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Number Four\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ford - Efficiency Leaves\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"By using gamification as driver feedback, Ford created an experience called \u201CEfficiency Leaves\u201D in 2013. These leaves, digitally displayed within the car\u2019s cluster, respond to how the owner is driving. Drive more efficiently and the leaves grow and gain more leaves, drive less efficiently and the leaves wither up.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Efficiency Leaves are still being used today and are a great example of using gamification to encourage particular behaviour.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Number Three\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"WAZE - Gamified Navigation\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.waze.com/waze\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"WAZE\"})})}),\" is a great example of using user participation to enrich not only the customer experience but to keep an app updated autonomously through engaged customers. WAZE relies on user feedback when they notice traffic, new speed cameras, accidents, or even better routes. Once a user inputs their findings, the information is available to every other WAZE user.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Along with route updates, WAZE will reward players with points as they regularly provide information. These user points are attributed to a user\u2019s \u201CLevel\u201D within their account, as well as forum badges within the online community, depending on a user\u2019s regular attributions.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Number Two\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Hyundai - The Walking Dead ChopShop\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Back in 2013, when \u201CThe Walking Dead\u201D had a global viewership, Hyundai jumped in on the hype and created their mobile game app \u201C\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=fohfYH7z-QQ\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"The Walking Dead Chop Shop\"})})}),\"\u201D.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The app was a gamification marketing campaign that immersed the user into a world where they could completely configure a Hyundai car with everything they\u2019d need to survive a zombie apocalypse. Armour, weapons, and zombie defence spikes were just a few of the additions users could apply to their vehicle.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Along with the free app, users could take part in social media activities and answer questions to unlock new features and equipment, ultimately being able to share and compare their virtual zombie defence car with the community and submit their creations to go in the draw to win a trip to the New York Comic-Con that year.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Users then submit their designs and the finalists actually get their cars built in real life with the winner being chosen by none other than The Walking Dead co-creator, Robert Kirkman.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Number One\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Tesla Arcade\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Number one on our list is Tesla. When it comes to innovation, pushing expectations, and having a bit of fun, there are fewer companies like Tesla.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Their gigantic in-car touch screen, for example, gives owners unique control over their car\u2019s performance, driver assistance, security, and network connection.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"But more recently, all cars from 2018 onwards have \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=fj-TYA6eLP4\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\"\u201C\",/*#__PURE__*/ _jsx(\"span\",{children:\"Tesla Arcade\"}),\"\u201D\"]})}),\", which allows passengers to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.teslarati.com/tesla-software-v9-atari-games-elon-musk-plans/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"play games like \u201CBeach Buggy Racing 2, CupHead and Stardew Valley\u201D\"})})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"And it\u2019s not just video games that have been introduced into the car\u2019s system, there\u2019s also an array of entertainment platforms like YouTube, Netflix, Hulu, and Twitch. Not to mention \u201CCaraoke\u201D, which is exactly what you think it is.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So whilst the entire industry seems to be integrating Gamification in one way or another, Tesla takes the cake for making great cars and having fun with their customers all at the same time.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is a powerful way to engage customers and create loyalty. By using games to enhance their brand, these car companies have shown that they understand what it takes to keep people interested in their products.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019re looking for ways to boost your brand, consider how gamification could help. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/c/GamifyChannel\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"Click here\"})})}),\" to see more videos like the one above and get inspired!\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you think we missed an example or have a better list, we\u2019d love to see it in the comments! And as always for more info about \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"gamification\"})})}),\" check out more of our \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"blogs here\"})})}),\".\"]})]});export const richText24=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"The terms gamification and game-based marketing are often used interchangeably by some to make reference to a marketing campaign that is designed for customers to play games with the chance to win themselves a reward of some description, while simultaneously engaging with branded material in an interactive nature.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is a bit of a broad-stroke description that contains elements of both gamification and game-based marketing when in reality they are not the same thing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog, I want to cover the differences between Gamification and Game-based Marketing.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification vs Video Game Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to Gamification, there\u2019s often a divide between what it is and how it can be used effectively. Where things can sometimes get a little confusing is the difference between gamification marketing and Video Game Marketing (or Advergaming).\\xa0\\xa0\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But don\u2019t worry, Gamify is here to not only show you the differences between the two but also the best ways to use both Gamification and Video Game Marketing.\\xa0\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Let\u2019s start with Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"We could talk about gamification for hours, but to keep things nice and simple, Gamification looks at how adding game mechanics and ideologies to non-game or real-world frameworks, such as receiving badges or rewards for spending more at an online store, can trigger motivation within customers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These frameworks can vary from eCommerce to marketing strategies, all the way through to referral programs that reward your ability to connect your network to a brand\u2019s product.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamifying your marketing can look like, designing your marketing campaigns to have some of the same features you would find when playing games: points, badges, challenges, leaderboards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification within marketing is designed around specific goals that marketers want to achieve through their efforts--generally something like raising awareness or increasing engagement with customers or prospects.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Why use Gamification?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can be compared to marketing techniques such as loyalty programs or viral marketing - adding game elements and game mechanics in the hopes of motivating people into performing tasks on a psychological level. This is referred to as intrinsic motivation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Where gamification comes into its own is in both customer engagement levels and customer loyalty. The more positively engaged your customer is with your brand or subject matter, the more likely they are to not only purchase more frequently but also refer your product or service to their friends.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When they do refer their friends, either by email or social media, Gamification strikes again with a shiny referral program - rewarding both your existing customer with either credit or discounts while also giving your new customer a warm welcome with a tasty discount for a positive user experience that increases brand awareness.\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What's an example of Gamification?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s all well and good hearing about gamification, but seeing it in action is a thing of beauty.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"For a good example of gamification elements being used to engage and motivate a user, enter Waze.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Waze is a great example of a company taking existing technology and incorporating game design elements into it to increase engagement from users and in the process, revolutionise the way it\u2019s used.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The navigation app uses game elements in a way that is seamless, rewarding, and complementary to its core functionality. The more a user attributes to the app in the way or better routes, traffic jams, and accidents, the more experience points they\u2019re rewarded. As users continue to progress in points, their user avatar advances up the\",/*#__PURE__*/ _jsx(Link,{href:\"https://support.google.com/waze/answer/6273653?hl=en\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"Waze Levels\"})]})}),\", Waze's very own take on progress bars, having users upgrade from Baby Wazer to Waze Royalty.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"So, what is Video Game Marketing?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Video Game Marketing or \u201C\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/advergaming-how-video-game-advertising-helps-with-consumer-engagement\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Advergaming\"})})}),\"\u201D, just like Gamification revolves around increased engagement from users, points, and rewarding the customer. The difference is that the application is within the bounds of an actual game, also referred to as a branded game.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Developed with the sole purpose of marketing a brand or product through engagement software. The use of advergames is an effective way to increase user participation with existing content from a marketing campaign, by way of integrating branded material within the game's content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There\u2019s also a difference in how and when a video game marketing campaign is used within the customer lifecycle. Where gamification often scales with the customer as they grow with your brand, video game marketing is often at the beginning or middle of the customer lifecycle, aiming to temporarily hold their attention in a skills-based branded game campaign filled with rewards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The desired measurable outcomes of video game marketing are often different as well, with advergames more often focusing on lead generation, positive brand association, and product promotion.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What's an example of Video Game Marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An example, you ask?\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Brands have been using game-based marketing for decades now, while most examples these days come in the form of mobile games, the earliest example dates back to the 1983 arcade release called Tapper. The arcade game targeted bars to promote a new beer by Anheuser-Busch and was so popular that the game got an unbranded public release!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While users are happy to practice skills in playing Tapper and engage in friendly competition, the game-based marketing system is exposing users to material directly related to Anheuser-Busch's new beer promotion.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This level of interactive exposure to the market with no real significant barrier to entry is the kind of marketing that sales teams could only dream of.\"}),/*#__PURE__*/ _jsxs(\"h3\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion:\"})}),/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In summary, neither gamification nor game-based marketing are new concepts yet their definitions are often blurred.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In Gamification, a game design or game principles, are overlaid in a non-game context. Gamified systems are not games in the sense of providing compelling challenges and rewards that make for an enjoyable experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In Game-based Marketing, on the other hand, you're looking at developing a new game from scratch which has marketing material being promoted throughout gameplay.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The goal of game-based marketing is to integrate traditional methods of marketing into game-based thinking.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With the goal of it being marketed and sold to customers similar to how any other type of product or system would be sold.\"})]});export const richText25=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/theory-motivation-and-trends-with-dr-zachary-fitz-walter-video\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Flow\"})})}),\" is a state of deep enjoyment and engagement. It's the apex of gamified learning, where a learner is so deeply immersed in an activity that they lose track of time.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this article, we will cover how gamified learning can help learners achieve flow and why it's important for all educators to consider making the learning process an engaging experience with flow theory and gamification elements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It has been stated that \u201Cflow\u201D exists anxiousness and complete boredom.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.cgu.edu/people/mihaly-csikszentmihalyi/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Mihaly Csikszentmihalyi\"})})}),\", who was a Hungarian-American psychologist, actually identified this state of productivity and high focus, naming it \u201Cflow\u201D. This concept was also described as a state of \u201Ceffortless attention\u201D and though it was nothing really new, Mihaly\u2019s research really created interest around this idea.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The research created a better understanding of what \u201Cflow\u201D really is, and how it can be achieved. When this flow is applied in the learning space, it can help keep adult learners engaged for longer periods of time, improve their learning experience and retention rate, and reduce fatigue overall.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" is the use of game-like elements in something other than a game. It has been used for decades in marketing and business strategy, but it has seen an increase in popularity as people look for new ways to motivate their employees and students.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has been around in everyday life since the 1980s but has only become a more prominent and popular user engagement tool in more recent years, with gamification techniques being used by companies like Nike+, Klout, Fitocracy, ChoreMonster, Duolingo, Khan Academy, Disney World, and many others.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is now being used within digital learning as well to help students engage in course material and reach a flow state with their research and studies.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The psychological construct known as the\",/*#__PURE__*/ _jsx(Link,{href:\"https://journals.sagepub.com/doi/abs/10.3102/00346543041002143\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"Theory of Achievement (Rotter 1954)\"})]})}),\" is largely the foundation of gamified learning that brings learners into a state of flow.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The theory states that extrinsic motivation, such as goals and rewards, must be balanced by having an active sense of autonomy\u2014having control over one's learning. One of the most powerful ways to establish gamified environments that engage learners is by using tools like badges, leaderboards, and level-up systems.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This game-like approach has been proven not only to increase engagement but also academic performance. Providing clear goals through learning objectives and points earned for completing a task, displaying skills, or correctly answering quiz questions can increase emotional engagement and have a positive effect on focused concentration.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keeping this in mind, it raises the point that awareness of flow theory should be at the forefront for instructional designers' intentions, and the goal of educators should be to create a gamified online learning environment where learners can experience flow and increased engagement with their studies.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The good thing is that this can be easily achieved, and the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\" team is here to show you how, with an emphasis on gamification.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So, let's look at how gamification can help learners to achieve flow.\\xa0\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Establish direction and goals\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Provide immediate feedback\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Skill balance and perceived difficulty\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Reduce distractions\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Establish direction and goals.\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The majority of educational courses have established goals and KPI\u2019s, but your students should be very aware of them as they progress throughout their learning journey. Learners should never be confused about what\u2019s next, the pathway is clear, concise, and encouraging.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A student's motivation is heavily tied to having a clear idea of the required research and skills they will need to develop in order to be successful in the course.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Provide immediate feedback.\\xa0\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When feedback is provided quickly, and efficiently, learners know if they are progressing positively towards their goal if they have successfully attained the lessons learned and if they have acquired the knowledge for any education challenge that may be ahead. This can be encouraging, and keep them in a state of flow and continuation.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If there is a long period of time in between when a learner completes a task and when they see their results, students will often disconnect as they do not want to sit in an unknown place of questioning their knowledge and progress, and this cuts into the flow of the learning experience, creating larger drop off rates.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"While the extrinsic feedback system of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"points, badges, and rewards\"})})}),\" may seem like a surface-level motivator, it helps users identify their progress which taps into the intrinsic motivation of doing an activity for the inherent satisfaction of accomplishment.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Skill balance and perceived difficulty\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Confidence is a very important part of achieving a state of flow. The challenge at hand should be difficult enough for the learner's skills to be put to the test, but not so difficult that learners become overwhelmed.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When the learner's skillset is more advanced than the difficulty of the course, they will lose interest quickly. Also, when the course is much more advanced than the learner's understanding, they will become stressed and give up. Both of these states can and will break the flow, so it is important to establish a good balance within your gamified learning environments.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Reduce distractions\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Distractions can definitely block out the state of flow, so it is important to keep them to a minimum when it comes to instructional design. Help learners stay in a distraction-free zone for longer periods of time, this will increase productivity and overall achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before the course begins, you should require all mobile devices and other forms of distracting technology to be put away, so students can be completely focused on the task at hand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember, the learner has arrived at your course first and foremost for their education, not to play games, so be sure that the game elements within the course are complementary to the workload and not the main attraction.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Using gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Active participation helps users enter a state of flow quickly. When activities are passive, such as watching television, there isn't usually a requirement for the viewer to take action or engage on their own. What can help increase participation in large amounts is gamification.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"We are big fans of gamified learning here at Gamify, we\u2019ve even partnered with \",/*#__PURE__*/ _jsx(Link,{href:\"https://archylearning.com/features/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Archy Learning\"})})}),\", and integrated game elements into their eLearning platform, allowing for teachers and students to learn along a gamified pathway, filled with mini-games, leaderboards, and prizes.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has been so relevant and rewarding when implemented correctly, in the case of achieving flow and making learning engaging. It provides immediate feedback and can create a great balance of difficulty and competence.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Games provide a challenge and can create focus and persistence in completing certain tasks. They also make mundane tasks much more fun and enjoyable.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsx(\"p\",{children:'Flow is popularly known as being \"in the zone.\" It\\'s a state of mind where learners are so focused on an activity that everything else around them ceases to be a distraction.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"This type of motivation does not come easy, but educational technology can make online courses a learning environment that can truly provide an optimal experience for students who wish to reach a flow state within various aspects of learning content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many types of gamified learning that utilise different methods like points, badges, or levels; all with the goal of increasing motivation while building skills at the same time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are six different characteristics that are defined in the state of \u201Cflow\u201D\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Focused and intense concentration in the present moment\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"A distortion of the experience of time\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Experience of the activity as intrinsically rewarding\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Merging of action and awareness\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"A loss of reflective self-consciousness\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"A sense of personal control or agency over the situation or activity\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The majority of us have probably experienced this state of flow at one time or another, and if you can relate, you would probably say that is a very satisfying experience to have.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In summary, gamification is only growing inside of the eLearning space, and course creators should most definitely take advantage of it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This not only makes your learning pathway more fun, but it also helps learners achieve that coveted sense of flow, and in return, stay more focused, engaged, and successful in their studies.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you would like to go ahead and begin\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/blog/7-reasons-to-create-your-own-online-learning-course\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(17, 85, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"creating your own\"})]})}),\" online course, jump over to Archy Learning and you can \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/pricing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"start for free today!\"})})})]})]});export const richText26=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" is a great way to increase engagement levels and create an environment where people are more willing to take on new challenges. The idea of gamifying the workplace has been around for decades, but it\u2019s only recently that companies and organizations have started motivating employees with gamified workplace processes in order to achieve business goals.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The last decade or so has seen the rise of a number of different business gamification examples around the world, such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://news.sap.com/2020/11/new-virtual-board-game-highlights-benefits-digitizing-business/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"SAP's Business Game\"})})}),\", The Coca-Cola Company's \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.fuseproject.com/work/coca-cola-refresh\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Refresh Project\"})})}),\", and \",/*#__PURE__*/ _jsx(Link,{href:\"https://developer.microsoft.com/en-gb/offers/30-days-to-learn-it?challenge_option=6EAF6DE6-BC65-4DE3-AC82-75F4C7BD2E19&ocid=AID3028421_PersonalCSC_Corp_HQ_Social_M365DevTw\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Microsoft's Office 365 Developer Challenge\"})})}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In this blog post, we will explore what gamification is, how it can be used in organizational development work, its benefits, and how you could use \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"game mechanics\"})})}),\" at your office too!\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So, let\u2019s go over what gamification is, and how it can be a powerful tool when used correctly within organizations.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Gamification?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The concept of gamification has been around since the 1960s. The term was coined by Howard Rheingold in 1985 to describe how computer games and other aspects of popular culture can be used for motivation, engagement, and learning. The idea is that game mechanics are used to motivate behaviour and incentivize users to not only complete tasks with greater levels of enjoyment but also have a greater value for their work.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Since childhood, we've been using real-world gaming as an educational tool, such as scrabble, cop-thief, monopoly, and so on, all of which are an example of how games and the concept of play can teach us life skills and increase our ability through competition, feedback, learning, and recognition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"And now based on a similar notion, the new management trend correlates Gamification and HR. As defined by Gartner Group, Gamification in HR, is the usage of game-thinking and game mechanics in non-game scenarios within the business organization, such as daily processes like recruitment, training, and onboarding; which can help engage users and solve problems.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to a \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gallup.com/workplace/313313/historic-drop-employee-engagement-follows-record-rise.aspx\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gallup research article\"})})}),' released in July 2020, approximately only 38% of employees are \"engaged\" in their jobs. The research also revealed that employees who are engaged at work, are those with a high emotional commitment to their organization and employers, and are nearly three times more likely to report higher levels of productivity than the average employee.']}),/*#__PURE__*/ _jsx(\"p\",{children:\"A number of industry experts believe that gamification programs are an effective way in which organizations can combat any decreases in office engagement levels.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Game Mechanics\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points, badges, leaderboards, and challenges can all be utilized as game mechanics in the workplace in order to improve productivity, with the idea simply being: make work more fun!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can be used to help develop employees' personal growth and knowledge in training environments, as well as increase sales byways of motivation. Many businesses use gamification for recruitment, employee training, evaluation, as well as organizational productivity.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Successful gamification exploits the user's intrinsic motivation to acquire more skills in their job and offers \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/advergaming-transmedia-brandification-and-other-game-marketing-buzzwords\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"extrinsic motivation\"})})}),\" such as rewards, points, and badges.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The use of\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/what-are-game-mechanics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 102, 204)\",\"--framer-text-decoration\":\"underline\"},children:\"game mechanics\"})]})}),\" within the office can transform an employee's approach towards a task.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game Mechanics can include:\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Points\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points are measurable displays of accomplishment. They help participants monitor their progress, both keeping score and establishing status. Points are awarded for completing activities, sharing, sales, or contributing to team projects.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Levels\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levels are indicators that a user has reached a milestone. Levels are often defined as point thresholds so that employees can automatically level up based on their participation, or use levels to indicate status within their department.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levels indicate that an individual has reached a point of achievement and progression that has elevated them into a more advanced ring of goals and objectives they are now deemed capable of achieving.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leveling up is used to identify status within a community and to unlock new objectives, badges, activities, and rewards. Levels and goals help to map an employee's progression through a system. It can be as important to see where you can go next as it is to see where you have been.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Challenges\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested, just when participants may feel like they have mastered all that there is to master within certain programs, that is when you test their knowledge and skill, provoking them into applying it to a unique business challenge. Overcoming challenges will make people feel they have earned their achievements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is all about user engagement and challenges are a way of making the process less robotic, forcing individuals to get off autopilot and actually get involved in what they\u2019re doing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Leaderboards\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to motivate an employee into giving the task at hand, all that they\u2019ve got, is to show them how they compare to others, as an individual or in a team. The use of leaderboards helps users see where they rank amongst others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards cultivate the social aspect of points and badges. The sense of competition that is built around a leaderboard, gives people a chance to prove themselves against others. It can be a way to win rewards, but can also be a place where new relationships are formed.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The benefits of Gamification in Business\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"TalentLMS conducted a\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.talentlms.com/blog/gamification-survey-results/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" 2019 survey\"})})}),\" on Gamification in the workplace which summarised the following:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Employees say gamification makes them feel more productive (89%) and happier (88%) at work.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"43% of the employees haven\u2019t noticed any gamification elements at work.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.talentlms.com/blog/gamification-survey-results/#33%%20would%20like%20more%20game-like%20features%20in%20their%20employee%20training%20software.\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"33% would like more game-like features in their employee training software.\"})})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"61% of the respondents receive training with gamification.\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.talentlms.com/blog/gamification-survey-results/#83%%20of%20those%20who%20receive%20gamified%20training%20feel%20motivated\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"83% of those who receive gamified training feel motivated\"})})}),\", while 61% of those who receive non-gamified training feel bored and unproductive.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification within organizations still has a significant\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.talentlms.com/blog/gamification-survey-results/#impact%20on%20employee%20engagement,%20motivation,%20and%20psychology\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" impact on employee engagement, motivation, and psychology\"})})}),\".\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.talentlms.com/blog/gamification-survey-results/#89%%20believe%20they%E2%80%99d%20be%20more%20productive%20if%20their%20work%20was%20more%20gamified\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"89% believe they\u2019d be more productive if their work was more gamified\"})})}),\".\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.talentlms.com/blog/gamification-survey-results/#78%%20of%20the%20respondents%20say%20that%20gamification%20in%20the%20recruiting%20process\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"78% of the respondents say that gamification in the recruiting process would make a company more desirable\"})})}),\".\\xa0\"]})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Beyond that, gamification can really help engage your employees, motivate action, and promote and encourage learning. It can also provide a positive impact on problem-solving, team coordination, and even improve employee morale. Turns out turning mundane tasks into a game really does pay off.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What Gamification in the office looks like\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Used in many different parts of business, from employee onboarding to sales, gamification has increased employee engagement and overall retention rates of employees by up to 88% in some cases.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The benefits of gamification can be found in the increased level of creativity, cooperation, and collaboration, as well as improved performance. The more engaged people are at work, the better they will perform their jobs and that makes it a no-brainer for any type of business to embrace game mechanics into their organizational strategies.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The best examples of companies using gamification to encourage the workforce are those that motivate employees with \",/*#__PURE__*/ _jsx(\"span\",{children:\"intrinsic motivation\"}),\". The most beneficial types of gamification can be used to present employees with a compelling reason to not only do their jobs but also increase their performance and ability within the organization through a constant learning & management system that provides feedback and recognition in an engaging, gaming-style program.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This may sound as though gamification is technology-dependent, requiring the latest in virtual and augmented reality as a way of engaging team members, but this simply is not the case.\"}),/*#__PURE__*/ _jsx(\"p\",{children:'The management within your company or organization could see a great increase in learning, retention, and performance from teams by simply incorporating \"play\" into a standard process to create something new or add value to an old routine, such as adding a competitive, company-wide wager to any employees that are engaging with a customer in a sales capacity.'}),/*#__PURE__*/ _jsx(\"p\",{children:'While customer sales games are an obvious example, there are plenty of other areas of the office that company management could inject some \"play\" that do not require gamified technology, such as monthly performance goals, customer interactions, the hiring process, internal education & learning, and HR.'}),/*#__PURE__*/ _jsx(\"p\",{children:\"The key is presenting your idea as if it were a game. The act may not always be fun, but at least they\u2019ll feel rewarded when they complete it successfully and engage in what they\u2019re doing for the duration.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Many corporations use gamification programs recreationally to improve team morale by making mundane tasks more like games within their business operations, they have seen an increase in the number of employees coming into work on time, higher engagement levels between teams, and an overall increase in productivity.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How are Businesses currently using Gamification?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The power of gamification for organizational development can best be seen in the use of game mechanics to improve employee morale and productivity.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Companies that have implemented gamification in their own businesses, including The Protein Chef, who rewards employees with free protein bars for reaching their health goals, and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.ubs.com/content/dam/WealthManagementAmericas/images/geo-orlando2018-ubs-financial-wellness-v1.pdf\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"The UBS Financial Services Group\"})})}),' who \"gamified\" their six-week online training program for new hires by assigning game points for completing training modules and quizzes.\\xa0']}),/*#__PURE__*/ _jsx(\"p\",{children:\"The United Nations, who is using gamification techniques to help The World Food Programme reach its goal of distributing food for 100 million people by 2016.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification in the workplace\"}),\" can be a positive tool for organizational development when it's used correctly. The type of game mechanics that are incorporated into an office environment should have specific objectives and goals so as to not get in the way but in fact aid progress.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"17px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Employee engagement and culture are keys to success.\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Tools that strategically motivate and engage employees are critical to success in a competitive environment. Leaders and organizations that don't meet this challenge are at risk of being left behind. Those looking to accomplish real change and achieve high-level success in the future must first focus on investing time and effort into strengthening their work culture.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Booz & company studies show that organizational culture is a key aspect to success from an organizational perspective. Almost half of the C-level executives and 84 percent of the workforce believe that culture plays an important role in its successful development. A total of 96 percent said changing or adding to that culture is needed. 51 percent said their Culture needs serious changes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The study has found that the vast majority of businesses reflect the current models of the late industrial era of business; the unraveling of social trust between employer and employee has only accelerated in the past few years.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As more and more leaders of both small businesses and large companies look to shape their business cultures to adopt higher standards of purpose, mastery, relationships, competition, and engagement, one thing is for certain, overlooking the connectivity gamification can provide employees with their work will no longer be an option.\"})]});export const richText27=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"In today's world, almost everyone has heard of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),\". In business, it is recognised as a data-driven motivation and engagement strategy that can help motivate and improve employee performance on the daily. Many are in search of the right platform like \",/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo\"}),\" that is fit for their business operations, or marketing strategies.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether the C-suite team is aware of gamification or not, no one can deny that engaged employees perform better overall. Gamification can help them engage better, and bring in more revenue for the company.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Many, however, are nervous about the investment to implement gamification in the workplace, and they aren't sure exactly how it can improve business results for the company. At Gamify, we have put together the top reasons why we think gamification has and will continue to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-reasons-why-your-business-needs-gamification-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"revolutionize the workplace\"})})}),\", and why we think that it is here to stay. Here are a few reasons why:\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"strong\",{children:[\"1) Gamification taps into intrinsic motivators\",/*#__PURE__*/ _jsx(\"br\",{}),\"2) Connects the dots between employee motivation and company success\",/*#__PURE__*/ _jsx(\"br\",{}),\"3) Gamification is data-driven\",/*#__PURE__*/ _jsx(\"br\",{}),\"4) Gamification is sustainable and proven\\xa0\"]})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Gamification taps into intrinsic motivators\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"We as humans all share the same basic \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.healthline.com/health/intrinsic-motivation#:~:text=Intrinsic%20motivation%20is%20the%20act,as%20a%20reward%20or%20deadline.\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"intrinsic motivators\"})})}),\". These motivators are factors that inspire us to take action, making that action interesting, and satisfying, and that \u201Cintrinsic\u201D feeling of completion is what makes it so motivating to begin with.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The five most important intrinsic motivators are:\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Autonomy (I can control)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Mastery (I can improve)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Social interaction (connecting with others)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Progress (I can/will achieve)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Purpose (I can make a difference)\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These intrinsic motivators are common to all of us, and behavioural research has shown that satisfying these intrinsic motivators can make anyone work much more productive. Gamification can use these intrinsic motivators to help unlock potential in your employees, across all job titles, and across many different departments.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Connects the dots between employee motivation and company success\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Understanding what \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/game-mechanics-game-dynamics-gamification-101\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"intrinsic motivators\"})}),\" will help your employees perform better is important, but it isn\u2019t the only thing to keep in mind while implementing game elements in your workplace. You must be able to connect your own personal lifted engagement into better the performance of the company overall.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When a gamification platform is well designed, it not only inspires active participation but that active participation is actually geared and targeted towards very specific goals. With this, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.klipfolio.com/resources/articles/what-is-a-key-performance-indicator\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"KPIs \"})})}),\"and proper ROI can actually be measured.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"You can measure business results, the impact, and actually be able to grow and scale effectively from there.\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(152, 0, 0)\"},children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Gamification is data-driven\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Utilizing data not only shows improvement or lack thereof, but \",/*#__PURE__*/ _jsx(\"span\",{children:\"game mechanics\"}),\" actually use these to motivate performance. With today's technology advancements, along with \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.sas.com/en_us/insights/articles/big-data/artificial-intelligence-machine-learning-deep-learning-and-beyond.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Artificial Intelligence\"})})}),\" and Machine Learning, businesses and organizations can help not only read data but use data to make day-to-day decisions across all aspects of their companies.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Data is critical to success today, and this will only grow over time, and gamification platforms can help capture relevant data to show and report on your employee\u2019s performance.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Data provided such as completion rates, user login data, as well as points and badges can congratulate your employees on the success. but also for you as a manager, you are able to view how all of your teams are progressing.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Every workplace will look different in terms of what their data looks like and what data points they would like to focus on, and it is important for your business to know which numbers to track and monitor.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4) Gamification is sustainable and proven across sectors and departments\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamify aims to educate and implement gamification across almost every industry possible. From \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-5-different-forms-of-gamification-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"marketing\"})})}),\" to sales, and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-science-behind-game-based-learning\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"employee training\"})})}),\", gamification can really help drive your company forward, as well as help make your workplace highly attractive for great employees.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can be used to\\xa0\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Enhance customer loyalty and increase revenue\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Drive-up employee knowledge with gamified training\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Increase adoption and use of an LMS (learning management system)\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Create higher retention rates\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Raise results of your employees\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(Link,{href:\"https://www.cloudtalk.io/blog/how-to-improve-call-center-agent-performance\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Boost call center performance\"})})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can be a positive force that can help improve employee engagement across all departments.\\xa0 It can bring all age groups to work together and make their workplace more fun and productive.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you would like to see more examples, we have got some great \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"case studies\"})})}),\" that you can read more about here. Do you have any thoughts or experiences on gamification? Comment below and let's chat!\"]})]});export const richText28=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Mobile games are currently \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/mobile-gaming-makes-up-over-50-of-the-global-games-market\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"the biggest contributor\"})})}),\" to video game usage around the globe. Recent reports show that over 2.3 billion people worldwide are active mobile gamers, and this number is forecast to increase.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Adding gamified elements (\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\") inside mobile apps is a great way to raise engagement and build brand loyalty. In this article, we\u2019ll go over a few great examples of gamification inside of apps, and exactly how you can implement these elements into your own.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Implementing gamified elements like reward systems into your app will help users to feel as though they\u2019re participating in a \",/*#__PURE__*/ _jsx(\"span\",{children:\"fun game,\"}),\" which helps increase participation and engagement from users.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Top tips on introducing gamification into your app:\"})}),/*#__PURE__*/ _jsxs(\"p\",{style:{\"--framer-line-height\":\"2em\"},children:[\"1) Research your audience\",/*#__PURE__*/ _jsx(\"br\",{}),\"2) Select the right game mechanics\",/*#__PURE__*/ _jsx(\"br\",{}),\"3) Keep the balance\",/*#__PURE__*/ _jsx(\"br\",{}),\"4) Test, test, then test again\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Research Your Audience\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When building anything in business, you should always aim to understand your audience thoroughly. From their needs, desires, personality types, and pain points, knowing and understanding your \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.entrepreneur.com/article/75648\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"ideal customer\"})})}),\" will help you tremendously when introducing gamification inside of the app itself.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"A few ways to begin to do this is to create and send out surveys and forms to your current customers and ask them what kind of gamification or mobile games they like to play, and why. This will give you some great insight into where to start and how to build.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In terms of personality types, your general audience will probably fit into these three categories:\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"\\xa01. Explorers: Those who are wanting to experience and understand the game world\",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:[\"2. Achievers: Those who want to win, and will do whatever it takes to do so.\",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{}),\"3. Socializers: They are just there for community and communication\"]})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When creating your \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/8-pillars-of-successful-gamified-marketing-campaigns\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"marketing strategy\"})})}),\", it is important to create content that will grab the attention of these three types, and lead them down the sales funnel.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Select the right game mechanics\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you have a good understanding and insight into your audience, it\u2019s time to look at the different types of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/what-are-game-mechanics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"game mechanics\"})})}),\" you will be looking at potentially integrating.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"An example of using the data on your audience would be something such as if your audience is primarily the \u201Cachiever\u201D type, try integrating mechanics such as leaderboards and badges, that will help represent and reward the achievers with positive and fun shoutouts across the app. This will help with motivating people and keeping them engaged and on the app for longer.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In terms of game mechanics to consider, here are some of the most popular:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Badges:\"}),\" These are visuals such as certificates, or written out acknowledgments of achievements within the app. An example of this is Fitbit, which awards badges for activities such as walking 10k steps a day. You can gather badges throughout your week and try to go for long streaks of achievements.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Levels:\"}),\" Different parts of your app that increase with complexity in terms of use or gathering a particular achievement. Extra points and badges can be gathered the further you go.\\xa0\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Journey:\"}),\" A unique pathway for users to follow through your productivity app.\",/*#__PURE__*/ _jsx(\"br\",{}),\"An example of a company that uses this is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.uber.com/us/en/drive/promotions/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Uber.\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\" Uber drivers choose \u201Cquests\u201D before the beginning of each week that represent a certain challenge, or rides driven. When they complete a quest, they receive a cash bonus.\\xa0\"})]})})]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Progress bars:\"}),\" Another visual or graphic presentation of an app user\u2019s progress.\\xa0\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Leaderboards:\"}),\" One of the most popular forms of game mechanic, leaderboards create and display a ranking of top players, usually based upon points and performance.\\xa0\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Points:\"}),\" The most basic of all game mechanics, points are rewards that users get for each accomplishment of the game.\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(133, 32, 12)\"},children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"})]})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Keep the Balance\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you start implementing \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"game mechanics\"})})}),\" into your app and they begin to increase engagement levels and sales, you might be tempted to keep adding in more and more, hoping to further increase results. We would advise against this, as your app will begin to simply turn into an actual game.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s a fine balance, your goal should be to make the app more fun, engaging, and rewarding. You can even make the gamification elements optional, for users who only want to use the app on its most practical level.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you add in too many game-like elements, it might even distract your users from the total value of the product. Practice focusing on the bigger picture, and how the game mechanics can help support your users on their journey with the app, and your brand as a whole, instead of throwing out badges and points.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You want to create a particular type of flow and ease and allow for the gamification works to complement the user experience.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4) Test, test, then test again\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"All apps and mobile video games are tested thoroughly in development, and your app should be no exception. The testing also should not stop once the app is launched. Along with asking for reviews and feedback, you should be tweaking your app according to your user\u2019s feedback and reviews, so if users are not responding positively to a particular game mechanic, feel free to simply remove it!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having good customer service that actually listens to the customer and tweaks their product offering accordingly, is a key part of a successful business.\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Apps aren\u2019t going anywhere, and the \",/*#__PURE__*/ _jsx(Link,{href:\"https://medium.com/@Railwaymen_org/the-mobile-app-market-analysis-current-and-future-trends-6e119a58e306\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"current app market\"})})}),\" is quite saturated, so as an app creator, you should be looking for ways for your app to stand out amongst the rest, and gamification is one of the most effective ways to do this. This doesn\u2019t necessarily need to be a mini-game in your app, rather gamified elements, such as badges, leaderboards, and points to reward your users and keep them engaged.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Once you implement these, make sure you test and ask for feedback, and continue to improve your app! If you have any current favorite apps that are using gamification, make sure to let us know in the comments below. Also if you would like to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"make your own game\"})})}),\", feel free to sign up for \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo, here! \"})})})]})]});export const richText29=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification and Gameful design are too different concepts that are often confused for one another. We at \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\" are passionate about these terms, and so we\u2019re here to educate our readers to help them have a firm understanding of both!\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The real difference between the two concepts comes down to \u201Cintention\u201D. What is the reasoning behind the gamified experience that you are creating?\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Both of these concepts can be executed successfully, but to do this, you must understand each individually.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To quickly summarise: Gamification equates to making a game of any activity, gameful design looks at the various aspects and\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.healthline.com/health/intrinsic-motivation#:~:text=Intrinsic%20motivation%20is%20the%20act,without%20any%20obvious%20external%20rewards.&text=An%20example%20of%20intrinsic%20motivation,it%20to%20pass%20a%20class\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" intrinsic motivators \"})})}),\"that are embedded in successful games and events, and attempts to integrate them into tasks or learning activities.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s dive into the two terms a bit further.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"As previously mentioned, we are all about \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\", and gamifying life, simply making it more fun while staying productive along the way.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To clarify, gamification isn\u2019t an established game (though \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-library\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"mini-games\"})})}),\" are fun and great), but it is more so adding in-game mechanics into experiences. There are many different kinds of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"game mechanics\"})})}),\" that you can add in that will add gamification to an experience, those are:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Points\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Levels\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Progress Bars\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Leaderboards\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Badges\"})})}),/*#__PURE__*/ _jsxs(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It is useful across so many different contexts and industries, from \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-reasons-why-your-business-needs-gamification-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"business\"})})}),\", \",/*#__PURE__*/ _jsx(\"span\",{children:\"marketing\"}),\", sales, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-science-behind-game-based-learning\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"employee training, and student learning\"})})}),\". Gamification increases motivation, engagement and creates a fun atmosphere of competition, whether it is you and your team aiming to achieve a particular goal, or you trying to beat your own personal record.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are thousands of fantastic \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"examples of gamification\"})})}),\", and here at Gamify, we specialize in gamification specifically within the marketing sphere. We have plenty of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-marketing-case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"case studies\"})})}),\", but one of our favorite campaigns that we ran was for a sleep-technology brand called \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/case-studies/resmed\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Resmed\"})})}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An actual game was at the center of the campaign, yet it was more than just a fun endless runner, there were gamified elements such as points, badges, progress bars, leaderboards, and fun rewards involved as well. The brand wanted to reward its customers with fun prizes while educating them about sleep apnea. The game was ultimately a success, with over 25 thousand plays and hundreds of sleep apnea quizzes taken as a result. You can read about this \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/resmed\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"case study here\"})})}),\".\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gameful Design\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gameful design embraces incremental implementations of proven intrinsic motivators while it acknowledges, accentuates, and builds on the work that good instructors do as second nature. It actually takes the current user experience into consideration before adding in any video game elements.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In other terms, it adds subtle hints of gamification, using more \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-psychology-behind-gamified-solutions\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"psychological impacts\"})})}),\" to create a more engaging and enjoyable experience.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gameful design thus looks at the elements that make real games, or other forms of engagement, intriguing and then applies those principles to educational experiences. In this way, and by defining intrinsic motivation or motivators in terms that many educators recognize and already try to incorporate, the motivational design reflects and builds on things that good instructors do as second nature.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In what is considered a good learning experience, participants are challenged, are provided with prompt and supportive feedback, are supported to reduce their fear of failure, and are encouraged through cooperation and/or teamwork. These are all gameful design principles.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is very important to understand this difference because gamification and gameful design methods might differ in their initial goal and intention: either focusing more on using game elements to solve a problem or envisioning a gameful experience and seeking the means to create it.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this was when \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.designingdigitally.com/blog/2015/01/dominos-pizza-and-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Dominoes launched\"})})}),\" their infamous pizza tracker. The tracker itself was not an actual game for the user, but it was simply a more fun and engaging experience for the user to know exactly when their pizza was going to be delivered.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"These definitions both sound very similar at first glance but are in fact different at their core due to their unique intentions and approaches. Gameful design is more so fun to watch and observe throughout the entirety of a project or concept.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Though they might look similar at first glance, gamification and gameful design are indeed different and can be used successfully across many different contexts. For further reading and more content like this, \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsxs(\"a\",{children:[\"you can check out our blogs here. \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"We would also love to hear your thoughts, so comment below!\"})]})})]})]});export const richText30=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification has been used across a wide variety of business processes, from sales to training and recruitment strategies, and now, marketing has come out to play \",/*#__PURE__*/ _jsx(\"em\",{children:\"(pun intended).\"}),\"\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Brands are looking to engage their customers and stand out from the competition, simply put, gamification marketing is one of the most effective ways for brands to do so!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Marketing agencies used to be intimidated by the large budgets and time needed to develop custom video games for their clients, but now, with apps like \",/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo \"}),\"by Gamify, anyone can create their own branded mini-game with absolutely no coding involved. The team at Gamify has personally seen thousands of companies, from small local businesses to some of the world\u2019s largest brands, like \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/case-studies/KFC\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"KFC\"})})}),\" and \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/case-studies/wendys\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Wendys,\"})})}),\" utilize gamification to launch a new product, or simply reward their customers for their customer loyalty.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now let\u2019s go over exactly how it works, the benefits of gamification, and quick rundowns over some of our favorite examples to date.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Before we begin let\u2019s clarify: \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" is simply adding game mechanics to non-game elements, to specific tasks, processes, and systems, and simply makes everything more fun and enjoyable.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification has grown to be a normal part of our day-to-day lives, whether we realize it or not. Simple integrations such as badges, progress bars, and earning points are quite popular, rewards on fitness apps for completing a workout, or even customer loyalty giveaways for free coffee given by\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" Starbucks\"})})}),\" on their loyalty app, gamification is here to stay.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How does this apply to your marketing strategy?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are a few proven and effective ways that you can add gamification to your marketing or business strategy. A few elements you can add, include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Badges\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Random Rewards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Quests\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Points\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"These just a few \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"examples of gamification elements\"})})}),\" that you can provide to your users to help elevate a marketing campaign.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What type of marketing campaign is appropriate for gamification?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"At \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\", we\u2019re always gonna say that any marketing campaign is an opportunity to utilize gamification, but some of the most popular reasons include:\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"New product launch\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Giveaway\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"General brand awareness\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Special announcement for and by the company\\xa0\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Educate users on company products or values\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Branded mini-games, or adding in gamified elements will help elevate the campaign and raise awareness and engagement overall.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are a few ways \u201Chow\u201D Gamification helps your company\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#raises\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"1) Raises engagement\"})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#builds\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"2) Builds brand loyalty\"})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#collects\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"3) Collect valuable data\"})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Raises Engagement\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"At Gamify, we are all about raising engagement. Engagement builds awareness, and positive awareness builds loyal customers and raises employee engagement, which in return brings in more profit for you and your company. Paid ads are simply measured by click-through rates and conversions, but engagement using gamification leaves a user with a dopamine hit following their experience with your brand, and you are sure to be top of mind when they are ready to buy your product.\",/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this is Gamify\u2019s \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/resmed\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"campaign with Resmed\"})})}),\". \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.resmed.com/en-us/sleep-apnea/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Resmed \"})})}),\"was looking to raise awareness and engagement around sleep apnea, a common sleeping disorder. Not many people are aware they might have this disorder, and Resmed approached Gamify to build a campaign around first engaging the users, and then asking them to take a sleep apnea quiz at the end of the campaign.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Inside the campaign, users were asked common questions about sleep. Resmed also partnered with Koala Mattresses to giveaway weekly prizes.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The campaign was 6 weeks long, and Resmed ran awareness campaigns via email marketing and social media. The CTA click-through rate at the end was at a staggering 50%! A success to say the least.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Builds Brand Loyalty\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is an excellent way to build brand loyalty. As previously mentioned, when a user plays a game and wins a badge, prize, or a certain number of points, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.webmd.com/mental-health/what-is-dopamine\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"dopamine\"})})}),\", a \u201Cfeel good\u201D brain chemical is released which gives them a sense of accomplishment that really can\u2019t be recreated with anything else. So when it comes time for your customers to buy your product, you are head and shoulders above the competition.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.imb.com.au/personal-banking-ways-to-bank-internet-banking.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"IMB Bank\"})})}),\", which launched a mini-game at a sponsored outdoor movie cinema night within cities across Australia. The audience was given a QR code before the movie began, and got to play a fun endless runner game. A couple of minutes before the movie started, the game would finish, and the top 5 players were announced and won free snacks for the movie.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Through this, IMB was collecting data (more on that on our next point) but as a result, email marketing campaigns were activated and many of the players that evening signed on and opened up bank accounts for IMB, resulting in amazing brand loyalty and return rates.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Collects Valuable Data\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Last but not least, gamification allows you to \",/*#__PURE__*/ _jsx(\"span\",{children:\"collect data.\"}),\" Data is arguably the most important part of any gamified marketing campaign, measuring users\u2019 engagement rates such as drop-offs, unique players, return rates, as well as collecting email addresses and names for later email marketing campaigns. As a marketer, you will need to provide your team with data to prove that the campaign was a success, and our platform \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo\"})})}),\" provides a full dashboard of data-rich analytics for you to report to your team.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this in use is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.entenmanns.com/en/about-us\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Entenmans\"})})}),\", a fun snack company that was looking to give away a vacation for a family of four through their marketing campaign. They created a fun basketball game that users could play, and they had to submit their email addresses in order to enter the chance-based competition. Engagement rates soared, and the campaign received thousands of entries, and a lucky family won a free vacation! This campaign was incredibly fun, memorable, and successful.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you implement gamification correctly, it provides a unique and memorable user experience which results in building incredible brand loyalty. Platforms like Gizmo also allow you to capture and report on valuable data to show the analytics and completion rates of the campaign.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"We have also partnered with \",/*#__PURE__*/ _jsx(Link,{href:\"https://login.mailchimp.com/signup/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Mailchimp\"})})}),\", and you can set up an integration to automate email marketing campaigns off of Mailchimp\u2019s platform as soon as a user enters their email address inside of your game campaign. \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"You can start for free here today.\"})})]})]});export const richText31=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"People of all ages, from children to adults love video games and adding in-game mechanics across different tasks. Educational games offer instant gratification, a dopamine release, rewards, and badges.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" has now gone outside of just pure entertainment and has been used inside of learning and in the modern workplace. There are many different statistics that positively show the benefits of risen engagement and teamwork that come into place once it is implemented.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification increases \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/how-to-use-gamification-for-better-business-results\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"employee productivity.\"})})}),\"\\xa0 Gamifying the workplace, from sales to operation is not a new trend and is growing by the year, and it\u2019s pretty safe to say that it\u2019s not going anywhere.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are a few ways to implement gamification, from leaderboard, rewards, points, levels, and badges to even actually branded mini-games, gamification and game-based learning are increasing job engagement and motivation, satisfaction, and motivating millions of employees worldwide.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s go over this in a bit more depth, and answer some widely asked questions.\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How does Gamification affect employee motivation?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Human beings are known to be \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/nickmorgan/2015/09/01/we-humans-are-social-beings-and-why-that-matters-for-speakers-and-leaders/?sh=40c25e7e6abd\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"social animals\"})})}),\". We need community, and we perform better while socializing as well as being validated. Isolation leads to many mental health issues. In the last decade, we\u2019ve entered a digital age, where that need for validation has noticeably heightened by the rise of social media, and this now has transferred over into the office space.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Employees need to feel as their efforts are being recognized.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the past, promotions were the top way to reward and recognize high-performing employees. However, promotions become stale after a while, and they can simply not be sustainable in the long term.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification is a great solution to this. Gamifying the workplace creates \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.linkedin.com/pulse/40-fun-office-game-ideas-engage-employees-susanna-varghese/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"in-house competitions \"})})}),\"that help keep learners' motivations high throughout the week. Here are a few ways it helps achieve this:\\xa0\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Self Pride and control:\"}),\" Productivity and self-control go hand in hand. When employees see visual showings of their progress, they feel a sense of pride because of the productivity, and they are motivated to continue.\\xa0\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(133, 32, 12)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Leaderboards:\"}),\" Gamification boosts motivation with leaderboards. They provide intrinsic motivation and extrinsic motivation as well as recognition when they are winning, and if they are a few notches below someone, it creates fun competition to see who can secure the top spot. Giving an employee a birds-eye view of their current progress in comparison to others allows them to have an understanding of where they sit in terms of their current progress, and how much more they need to accomplish to beat the scores of their peers.\\xa0\"]})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(133, 32, 12)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Daily to-do lists: \"}),\"Daily to-do lists with points and progress bars allow for employees to know and understand how they are progressing and how much further there is to go.\"]})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(133, 32, 12)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Real-Time Feedback:\"}),\" The team that is involved will all have the transparency of knowing where the rest of the team is at in terms of results.\"]})})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How does Gamification make Employees Happier?\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification breaks up the monotony of day-to-day tasks and creates a fun environment. Studies have shown that the effects of gamification not only\",/*#__PURE__*/ _jsx(\"span\",{children:\" increase productivity\"}),\" but also increases engagement and help decrease employee turnover. Your employees get more fulfillment and enjoyment out of their job, and in return, their loyalty rises.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here are some more specific statistics:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"48% of employees have stated that gamification works, and increases engagement\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"72% have agreed that gamification actually inspires them to work harder.\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In summary, gamification creates happier employees, which increases student motivation and engagement, productivity, and the company bottom line.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"How can your company implement gamification successfully?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"After reading through this blog, and deciding that gamification is right for you, the next step is implementation. This is important, as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.business2community.com/tech-gadgets/7-correct-ways-to-effectively-implement-gamification-02087890\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"implementing gamification\"})})}),\" isn\u2019t just a one size fits all solution. There are, however, the same few steps that every company must take and evaluate before moving forward:\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#identify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Identify your gamification goals\"})})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#consider\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Consider your employees\"})})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#pick-the\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Pick the right Gamification software\"})})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Identify Your Gamification Goals\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As always, begin with your gamification goal in mind. What is the purpose of this strategy? It could be more sales, or more training processes complete, or daily tasks that need to be done by teams. Gamifying these can help your employee\u2019s tasks get done quicker and in a more fun way.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Once your goals are established, reverse engineer them to find the best processes and implementation methods.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Consider Your Employees\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Keep your employees in mind while you identify your gamification goals. They will be, after all, using the gamification software in their day-to-day. While management monitors the results, your employees are the ones accomplishing the taste.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Make sure to ask for feedback, and track their engagement levels in the process.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Pick the Right Gamification Software\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are many different \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-best-gamification-software-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification software\"})})}),\" to choose from, and the reality is that choosing the right one for your business is critical in terms of your gamification project being a success. Make sure to do lots of market research, look at case studies of companies like yours who have used gamification, and don\u2019t be afraid to ask questions! Your provider should be able to answer all of them, as well as offer recommendations on what game elements to use that will work best for your teams.\"]}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Summary\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification can affect your employee\u2019s motivation in an incredibly positive way. Using gamified elements such as leaderboards, points, badges, and quests, can help keep your employees focused and task/achievement-oriented. Gamification in the workplace has statistically shown to increase engagement by up to 48%, and in return, the companies bottom line. Interested in learning more? Contact the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify team\"})})}),\" today.\"]})]});export const richText32=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification has been proven to provide some positive results throughout many different departments of a company. At \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\", we've seen some incredible growth particularly when gamification gets implemented within the sales department.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Using \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),\" tactics such as competition, rewards, badges, leaderboards, and point distribution has had a massive effect on sales teams\u2019 engagement and in return, their results.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If gamification is implemented correctly, and \",/*#__PURE__*/ _jsx(\"span\",{children:\"mistakes are avoided\"}),\", it will increase your team's morale and sales results in the long term.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"But what actual benefits come into place to produce such positive results? Here are 6 ways Gamification can improve your sales team results in 2021.\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Generate a culture of collaboration\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Increase in engagement and sales\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Competition and Reward-Based recognition\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Communication\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Desire to win\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Better mentorship\"})})})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Generate a culture of collaboration\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In the last year, the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"COVID-19 pandemic \"})})}),\"has shifted and changed the workplace. These changes are predicted to have a permanent effect on how we see the workplace. As employees have settled into working remotely for the foreseeable future, collaboration is something that many companies have struggled with.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" helps create and encourage a collaborative workplace. Competitions and challenges help to create collaboration and help employees work together to achieve a common goal, which is sales.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Collaboration generates an increase in engagement not only as a team but will encourage your employees to improve their sales initiative.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Increase in Engagement and Sales\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Studies have shown that about \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.inc.com/marcel-schwantes/research-why-70-percent-of-employees-arent-working-to-their-full-potential-comes-down-to-1-simple-reason.html#:~:text=According%20to%20Gallup%20research%2C%20an,busy%20acting%20out%20their%20unhappiness.\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"70% of people\"})})}),\" label themselves as \u201Cunengaged\u201D at work - that\u2019s a pretty high statistic for a majority of the workforce to feel disconnected and uninspired! This lack of engagement has a direct impact on a company's bottom line, especially if it's the sales team. Gamification, which at its core, is built on engagement, can significantly help with this.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Similar to collaboration, having fun competitions and challenges will help your team stay motivated and engaged throughout the sales process. Including rewards and quests can help your salespeople do better than if there were no sales incentives involved at all. This will help drive productivity, engagement, and of course sales.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Competition and Reward-Based Recognition\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As sales is a naturally competitive sector of business, running competitions fits in well. Competitions and reward-based recognition will help your salespeople generate some healthy competition amongst the team and increase individual sales performance as a result. Some sales team members want prizes, and others want public recognition of their success. We say, give 'em both!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This approach is great for team morale and management as it obviously increases sales performance. The\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.webmd.com/mental-health/what-is-dopamine\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" dopamine release\"})})}),\" of winning will motivate your team towards achieving their personal and company-wide goals consistently. All you have to do is get creative!\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Communication\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Sales may not be a team sport like school football, but when it comes to sales there really is no \u201CI\u201D in team. When you have \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.chorus.ai/blog/sales-goal-examples\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"team-based sales goals,\"})})}),\" your team needs to work together to achieve them.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Strong communication skills are essential in order to achieve short-term and long-term goals. Sometimes the value of communication can be overlooked in companies, this oversight can make employees feel as though they\u2019re performing on their own terms. Sales gamification software like \",/*#__PURE__*/ _jsx(Link,{href:\"https://ambition.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Ambition\"})}),\" can help change this when you set team-based goals for your sales team.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this case, there is no \u201CI\u201D in this team activity, your sales team needs to collaborate and communicate to hit the overall goal. Your team will need to chat, update each other on their personal results and how they can contribute to the overall goal and success of the team. Your team can work on communicating about how to solve problems and encourage each other as well. This will overall help your sales results increase.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Desire to Win\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification creates a strong desire to win in your employees. The experience becomes a game, not a basic task. With a desire to complete a goal, win a game, or complete a quest. Gamification will push every member of your team to reach new highs individually and as a team - it\u2019s a win-win!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Better Mentorship\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Asking for help or guidance at work can be intimidating. When gamification\u2019s involved, it encourages communication and recognition in a whole new way. This will give previously more timid employees a chance to speak up, and ask for new tactics and strategies on how to improve.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"And if your team is working toward a collective goal, this will create a healthy environment of mentorship. This will not only benefit your bottom line but will create a sense of community amongst your team.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When looking at improving your sales reps\u2019 performance in real-time, gamification is a strategy that should definitely be considered. It creates competition, a desire to win, mentorship, and an increase in engagement. Setting up data-driven team-based goals, as well as individual goals, and setting up leaderboards that will create recognition and encouragement will help increase employee motivation. As a result, your company is sure to see your sales skyrocket.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"There are many different \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-marketing-case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"case studies\"})})}),\" you can look at to begin your own journey in gamification, but if you have any further thoughts on gamification within sales, don\u2019t forget to leave a comment below!\"]})]});export const richText33=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"You might have thousands of followers across your social media and email subscriptions but are your followers and customers actually engaging with your brand?\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Many companies seem to face this issue, whereas at \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\" we are all about engagement and wish to help companies to create more engaging campaign experiences.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"From B2B to B2C, we believe that gamification elements are some of the most effective ways to raise your engagement levels from employees to customers alike.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this blog, the Gamify team will go over the top 5 ways you can engage your users with Gamification.\\xa0\\xa0\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Before we begin- let\u2019s quickly cover our bases and go over what gamification even is. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" is the act of integrating game mechanics into non-game processes and activities. Gamification motivates participation, engagement, and even loyalty, providing a memorable customer experience to all.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1em\"},children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#inspire-competition\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Inspire competition\"})})})}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1em\"},children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#encourage\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Encourage users to challenge real friends\"})})})}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1em\"},children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#provide\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Provide incentives (partner with other brands for giveaways)\"})})})}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1em\"},children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#loyalty\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4) Loyalty reward programs\"})})})}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1em\"},children:/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#add\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5) Add in timed elements (FOMO)\"})})})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\",\"--framer-line-height\":\"1em\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Inspire Competition\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"We as human beings are naturally competitive in one way or another. Be it through gaming against each other or against ourselves, we love to top our previous scores and outdo the competition. As a brand, be aware of this as you build gamification strategies inside your company and in your gamified marketing strategies.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Inspiring and creating \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"competitive energy \"})})}),\"using leaderboards, progress bars, badges, and earning points that will create some fun, and you can watch your customers\u2019 engagement levels soar. Having daily, weekly, or monthly competitions where you reward the top players that are playing games is a simple way to achieve this.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Encourage users to challenge real friends\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now this one might seem simple enough, but there needs to be a bit of strategizing behind it for sure. Encouraging users to challenge their friends and offering promo or referral codes to reward the customers who play is a great way to incentivize social engagement and help spread the word about your brand.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Offer users discount codes if they share on their socials and tag your brand, or if they sign up for your email marketing lists. The social sharing component will not only build positive brand awareness but actually raise engagement from an entirely new audience.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Provide incentives (partner with other brands for giveaways)\"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\"}),\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Everyone loves a chance to win a prize, and it is one of the most critical pieces to a successful gamification campaign. Great prizes keep users coming back for more, and creates fun competition when leaderboards are involved. Some of the most successful campaigns we have seen have not only offered prizes but have partnered with other brands and given away their products as well. One of our favourites was \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.resmed.com/ap/en/index.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Resmed\"})})}),\", a company that was raising awareness for sleep apnea and other sleeping disorders.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"They created a fun endless runner video game and partnered with \",/*#__PURE__*/ _jsx(Link,{href:\"https://au.koala.com/products/koala-mattress\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Koala mattresses\"})})}),\" in Australia to give away pillows, and an entire bed set as the grand prize! Customers and fans not only came back and kept playing the mobile game to get the top score, but many of them also took a sleep apnea test, which was the original KPI that Resmed had for their audience.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"4) Loyalty reward programs\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Providing rewards and incentives outside of one-off competitions really deserves its own bullet point. Besides a highly recommended branded mini-game marketing campaign, (you can even create your own without coding with \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo\"})})}),\"), building reward mechanisms into your customer\u2019s\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The everyday buying process will definitely raise engagement, and keep them coming back.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are countless examples of this, but one of the most well-known ones is the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.starbucks.com/account/create?utm_id=go_cmp-10028043596_adg-106591184808_ad-464466502927_kwd-2144602791_dev-c_ext-_prd-_mca-_sig-CjwKCAjwvMqDBhB8EiwA2iSmPGHLbDbnnvgAsq6GLZNEoi9_o4X5r4mP8SF7vWGrWz9RkX-REdXvBxoCr7gQAvD_BwE&utm_source=google&utm_term=starbucks%20loyalty%20program&utm_campaign=SR-Brand-SRLoyalty-Exact&utm_medium=cpc&utm_matchtype=e&gclid=CjwKCAjwvMqDBhB8EiwA2iSmPGHLbDbnnvgAsq6GLZNEoi9_o4X5r4mP8SF7vWGrWz9RkX-REdXvBxoCr7gQAvD_BwE\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Starbucks Loyalty\"})})}),\" program on their app. Every time you purchase a drink or snack using their app, you get rewarded points and badges. The points then accumulate to hand out rewards, such as free coffee, and users are encouraged and motivated to keep coming back and buying more. This is not a bad strategy!\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5) Add in timed elements (FOMO)\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"FOMO (Fear of Missing Out) is definitely a strategy that will raise user engagement within your gamification marketing campaign. Here are some statistics around FOMO in marketing:\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"ul\",{style:{\"--framer-line-height\":\"1em\"},children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(61, 88, 113)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"60% of customers said they made a purchase after experiencing FOMO\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(61, 88, 113)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"56% of people are afraid of missing out on events and status updates if they\u2019re not online\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(61, 88, 113)\"},children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"33% of millennials have deliberately tried to create FOMO among their peers\"})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Adding in timed elements either in your branded \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-marketing-case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"mini-game campaign\"})})}),\" or in your sales and marketing strategy in general (think of count down timers to claim promotions or timed rewards) can raise awareness and FOMO, say if your customer has the chance to get 50% off a product upgrade if they claim the deal in the next 60 seconds.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So there you have it, 5 effective ways to engage fans with gamification. Implementing these will no doubt raise engagement levels, and produce some incredible results in your campaigns. Do you have any thoughts or ideas?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"Feel free to comment below! Also, feel free to check out more of our \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog?hsLang=en-au\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"free content here\"})})}),\".\"]})]});export const richText34=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"The effectiveness of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),\" within learning is no joke, or should we say, \u201Cit\u2019s no game\u201D.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The market in itself is forecast to reach over 30 Billion by 2025, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html#:~:text=The%20gamification%20market%20size%20is,27.4%25%20during%20the%20forecast%20period.\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"according to research reports\"})})}),\", meaning its growth isn\u2019t projected to slow down anytime soon. With the effects of the global pandemic across the eLearning market, educators are looking for ways to keep their students engaged. Gamification is one of the most effective strategies to implement.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"In fact, a gamified learning environment has produced some incredible results. Studies have shown students scoring up to 14% higher in a gamified learning pathway, such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Archy Learning.\"})})}),\" This is in comparison to those who studied with the traditional methods of teaching.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are two main ways to gamify your own learning pathway, one being \u201Cgamification\u201D, and the other is \u201Cgame-based learning\u201D.\\xa0 Though the two can be easily confused in terms of terminology, they are actually quite different experiences. As an educator, and/or a student, it is important to understand both before adding to your learning pathway.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s quickly summarise the two, before going a bit more in-depth and providing examples.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification is the application of \u201Cgame-elements\u201D to non-game activities. Game-Based Learning (GBL) is the addition of an actual game as part of the learning journey.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"From a bird's eye view, you could look at gamification as just creating a game out of an entire process. This is instead of inserting mini educational games into different sections of content. The user is in the mindset of solving a problem and motivated to achieve a goal. They become more engaged when under the influence of gamification and its techniques.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Let\u2019s go over them both in more detail, as well as some successful examples.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification\"}),\"\\xa0\\xa0\\xa0\\xa0\\xa0\"]}),\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"As previously mentioned, gamification involves the application of game-design elements and game principles in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying game elements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The game elements or game mechanics include:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Points systems\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Badges\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Levels/Quests\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Progress Bars\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Many different activities can be gamified, across different industries and contexts. Gamification has been used in fitness, education, sales, and marketing as a fun way to engage with just about anything really!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In theory, you can gamify any activity, not just activities within learning. Indeed, everything from fitness apps to LinkedIn\u2019s profile pages can and has been gamified to increase user participation and engagement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many different examples of successful gamification, and here are a few:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.starbucks.com/account/create?utm_source=google&utm_term=starbucks%20rewards&utm_campaign=SR+-+Brand+-+Starbucks+Rewards+-+Exact&utm_medium=cpc\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Starbucks: \"})})}),\"Known for emphasizing customer loyalty and engagement, Starbucks created \u201CMy Starbucks Rewards\u201D, a loyalty program that utilizes gamification elements such as badges, and prizes such as free drinks and treats once a certain level is reached. Simple to use, and motivates customers to keep coming back.\"]})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.nike.com/nrc-app\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Nike Running App:\"})})}),\" Nike has taken advantage of gamification within their training apps and has incentivized millions of users to engage and become more active. They do this by rewarding them with earning points and badges based on their activity levels. Users can compete against each other, and be rewarded accordingly. They can also have their achievements and trophies being posted within the app community.\\xa0\\xa0\\xa0\"]})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification has certainly come a long way in the last 20 years.\\xa0 It has grown in its popularity and has become implemented across almost every field and across different software. This is from \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/blog/top-10-elearning-platforms-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"LMS\"})})}),\" (learning management systems) to CRM\u2019s for sales teams.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification has matured and become a common feature in many different corporations and businesses, so much so that its familiarity has lead users to be unable to identify that they are in the middle of a gamified strategy.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Companies and teams can pick and choose which strategies and competitions they would like to implement. They can then monitor the results of their teams accordingly. Gamification is now easier to integrate since it is now so commonly used.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Managers being able to report on their team\u2019s engagement levels and measure effectiveness is one of the most rewarding things for the decision-makers. The data is so important to be able to track the ROI.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In summary, gamification is popular and effective, and should definitely be considered for your business.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Games-Based Learning\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Though the two can easily be confused, game-based learning is quite different from gamification itself. The definition of GBL is taking an actual game and using it within the learning process. It helps teach a specific skill or learning objective, instead of integrating elements within the system or process in itself. You can find more info on the\",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog/the-science-behind-game-based-learning\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\" science behind this here.\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Many companies and brands have done this extraordinarily well, and have seen some fantastic results. You can find a whole page of case studies \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-marketing-case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"on our website here\"})})}),\". One of our personal favorites, however, is the U.S. Army.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The main \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.goarmy.com/careers-and-jobs/career-match.html?iom=ARRN-21-NMTF_N_PSEA_71700000078292629_700000002151505_43700059469394560_58700006579490286_us+army&gclsrc=aw.ds&&gclid=Cj0KCQjwi7yCBhDJARIsAMWFScMotJsBtbMaRY_QRDNMyL6fAyq9_zgbf34uC75kXWqeCaCGY_HgrIMaAt7_EALw_wcB\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"website for the US Army \"})})}),\"as well as its \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.americasarmy.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"sister site\"})})}),\" is covered in gamification elements and techniques. Popular army-based video games such as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.callofduty.com/warzone/battlepass?cid=297012211&utm_campaign=25424520&gclid=Cj0KCQjwi7yCBhDJARIsAMWFScOA9xYsfyQXt_R_Mp2slGk9vAHlL3mal-3ftO-_wwKz6gLJna_T5G8aAoUNEALw_wcB\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Call of Duty\"})})}),\" and \",/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Medal_of_Honor_(video_game_series)\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Medal of Honour\"})})}),\" are some of the most popular games worldwide. Knowing this, the US army basing its recruitment strategy on gamification is quite clever on their end.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Their website uses gamification elements such as rewarding players with badges of honor for completing certain training levels. This is similar to how recognition is done in the actual American army.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-based learning is one of the most effective ways to teach students and employees, (even yourself) new concepts, strategies, and skillsets. Users playing games become incredibly interactive. That is because games require focus and engagement, and dopamine levels that are released in the process. This allows players to feel a sense of achievement and excitement along the way.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"14px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification and Game-Based Learning can sound like similar concepts at first, but they are quite different when you glance under the hood. Adding in gamification strategies such as badges, leaderboards, and progress bars into systems and processes allow for the entire organization to feel like a big game. This makes engagement overall more fun. Game-based learning is the implementation of stand-alone games into a learning outcome or training process.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The goals of both are generally the same. They both try to motivate and promote learning and engagement and retention rates across the board. Having data that shows your student\u2019s and employees\u2019 progress levels will allow you to manage their progress. A teacher can then curate content to whatever works best for your team.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you have already experimented with either gamification or game-based learning in your organization, be sure to leave your experiences in the comments below! For more content like this, you can \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"read our blogs here.\"})})]})]});export const richText35=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Adding \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"into your live in-person or virtual event is no doubt a great way for your brand to have fun, and stand out from the competition. Conferences have many booths and stands, with companies demanding the attention of potential customers.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"What is a great way to engage the attendees as well as reward them? Games! No doubt you\u2019ll be the highlight of the event.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"That being said, planning your \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/21-reasons-to-use-games-in-your-marketing-strategy\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"gamification strategy\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"or choosing the right\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-library\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"mini-game\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"for your live event, does require some homework. We here at\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Gamify\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"have created and launched over 9,000 campaigns, so we know a thing or two about how to set you up for success!\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"To make things easier for you, we have put together 4 top tips on what to avoid in your event gamification campaign.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"18px\",\"--framer-line-height\":\"1.5em\"},children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:[\"1) Games can only be played on an app\",/*#__PURE__*/ _jsx(\"br\",{}),\"2) Minimal giveaways\",/*#__PURE__*/ _jsx(\"br\",{}),\"3) Users are rewarded based on engagement, not mastery of content\",/*#__PURE__*/ _jsx(\"br\",{}),\"4) You don\u2019t use QR codes\"]})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Games can only be played on an app\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Many game campaigns are only accessible via downloadable apps. This is all good and well, however, did you know that statistically, 1 in 6 people actually download an app in the same sitting? With the time wasted downloading and setting up an account within your app, your drop-off rates begin to skyrocket, as potential users are turned off by the barriers to entry and move on. This is obviously not the goal, so the user experience should be quick and easy to access.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Though apps are great, we at Gamify specialize in and recommend \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/using-html5-instead-of-flash-adobe-flash-alternatives\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"HTML5 games\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"for fun easy, and snackable event experiences that can be accessed within a matter of seconds, no downloads necessary.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Minimal giveaways\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Many brands that launch gamification at their event tend to offer up large prizes that are able to be captured on the first day, or large scores that are hard to beat a few days in and could be discouraging for other users.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"When you\u2019re \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"making a game\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"and launching it at your event, we recommend you allow users to win in different ways. Whether it\u2019s rewarding the top 5 on the real-time leaderboard or earning points, even a scavenger hunt, so there is more than only one prize to giveaway. Users can approach your game and have an actual chance at winning, so they are far more likely to engage and give it a shot.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"If your attendees are losing interest quickly, it can be because there is only 1 big reward to give away to the top prize player, and that can seem a bit too great of a challenge. Players should feel as if they have a chance to win throughout the contest, and this will keep the event attendees engaged, as well as telling all their friends.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Here are a few different reward strategies we recommend:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Entries into a draw\"})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Spins on a prize wheel\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Top players on a leaderboard\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Multiple challenges\\xa0\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Keep a live leaderboard by your game to show off the current top players for further engagement and bragging rights. This will keep users coming back for more, as well as spreading the word about your game.\\xa0\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Users are rewarded based on engagement, not mastery of content\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Receiving thousands of plays for your game in an event is super exciting, but if these engagement metrics aren\u2019t actually leading these players down your sales funnel, what is the point? You should have some set goals to bring back great results to your team afterward. You after all did create this to make sales or have sign-ups, at the end of the day.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Ensure that your game has content inside it that educates your users on what your company is about, your products, and your values.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Here are a few ways you can do this:\"})}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Reinforce Key Messages:\"}),\" Ensure that your company products and facts are within the game, educating the users about your products offerings along the way\"]})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Have a lead capture form:\"}),\" Have a pop-up form before or after the game to capture emails and names. This is incredibly effective for marketing post-event, you can keep the connection and conversation going with your players, and working on turning them into paying customers.\"]})})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4) You don\u2019t use QR codes\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"QR codes used to be a new concept and not many people were aware of how to use them. With recent events surrounding the COVID-19 pandemic,\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://bluebite.medium.com/the-state-of-qr-in-2020-f40c6d85d9de\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"the rise of the QR code\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"has gone up exponentially, and many users are very familiar with how to use one.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"One of Gamify\u2019s previous campaigns was with\"}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/case-studies/nissan\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Nissan\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\",\"}),\" where we ran a fun \u201CNetball-themed\u201D campaign that highlighted Nissan\u2019s new Intelligent Mobility Technology features. Players would swipe and play on the live touch screens at the Netball event, however, those passing by could simply scan a QR code and play on their mobiles to try to beat the top score. They could even share the game via social media. The game was fun, engaging, and a success!\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"In summary, event gamification can be done well, but there are a few things to avoid before going live. Make sure you use QR codes, hand out various prizes, use HTML5 based games for easy access, and ensure that your companies content, branding, and product offers are on display for your users to not only have fun with your brand but learn all about you as well! You can create your own games for your event via \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Gizmo\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\",\"}),\" feel free to \",/*#__PURE__*/ _jsx(Link,{href:\"https://gizmo.gamify.com/login;jsessionid=4F7588BF0DFB15E9EB5996478D09CBB1\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"start a free trial today.\"})})})]})]});export const richText36=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"We at Gamify are all about \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" and having fun with it. \u201CIt\u201D being whatever task needs an injection of life put into it in order to see the required results. So it comes as a surprise to us when we meet a non-gamer, yet it happens!\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"How could one not be into the benefits it provides in business, marketing and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"eLearning\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\"?\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"When pitching the concept of gamification strategies to a colleague, a boss, or even a friend, we\u2019ve got you covered. Your audience might think that gamifying something means involving a Nintendo Switch or an Xbox. That could be true, but here are so many ways to implement gamification inside of a business setting to make processes more fun. Not to mention the benefits.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"How does one get the buy-in? What data and proof do you need to provide in order to convince the non-gamers in your life that this is a great investment?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"In this blog we will cover how to pitch \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/how-points-and-badges-will-change-your-business\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification in the workplace\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" and educational world. Let us show you how to create a gamer fan out of someone who was previously disinterested. Let\u2019s look at 3 great tips on how to successfully pitch a gamification campaign to a non-gamer.\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#be-confident\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1)Be confident and educated about the benefits\\xa0\"})})})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#create\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Create and present with your audience in mind\"})})})}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#have-case\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Present proven case studies and data\\xa0\"})})})}),/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 \"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"18px\"},children:\"\\xa0 \\xa0\\xa0\"}),/*#__PURE__*/ _jsx(\"br\",{}),/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"1) Be confident and educated about the benefits\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Before you try to convince someone else of the power of gamification, you must first believe in the concept yourself. Through that belief comes confidence in your strategy and pitch. Gamification solutions are known to be a bit outside of the box, so make sure your presentation reflects that.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Use gamification techniques such as fun quizzes and video games with rewards inside of the pitch to show the instant benefits and game experience, and increase the engagement of your audience. Then be confident in the results it could provide for your company long term.\\xa0\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"When implemented within a business or educational setting, one must fully know the benefits as well as how to execute to achieve those benefits.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"If you believe that gamification is the right strategy for your business, be confident and educated about the steps that you will need to take. Understand and be excited about your business potentially taking out of the box and exploring unique strategies to grow. Understand that for your decision-makers, this is definitely a risk.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Be passionate and convinced about its potential, as gamifying anything requires enthusiasm if you wish for it to see success. Understand the rules, narrative, and guidelines that are needed to implement successfully. Having examples of previous successes regarding how companies have used game mechanics successfully will boost your confidence and strategy sessions for your own business gamification.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Your decision-maker is most likely all about results. Show them how other sales teams have thrived under gamified strategies, or how students have increased their classroom engagement with gamification. If you are confident and prepared with your approach, and your audience is sure to become fans of gamification.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{children:\"2) Create and present with your audience in mind\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"If you have been gaming or studying gamification for a while now, you would be very familiar with the terminology in the world of gamification. This, however, won\u2019t always translate easily to someone who is unfamiliar. When showing a live demo to a non-gamer, the concept and rules might seem overwhelming at first, and the audience might be harder.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Make sure you have game examples to play and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-marketing-case-studies\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"case studies\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" to share that are easily broken down and simple to engage with. This will help them even win easily, creating a dopamine release and excitement for the reward they just won. It\u2019ll be easier to \u201Cwin\u201D them over from there!\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"You don\u2019t want to go into the complexities of implementation straight away. Simply show off the fun game elements and get them excited about the fact that this could be a part of their day to day life and business operations.\\xa0\\xa0\\xa0\\xa0\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Be careful using industry jargon, or highly specific wording that might seem intimidating at first. Know your audience and the type of game they might enjoy playing during your presentation and curate the content around that. Let your objective be for your decision-maker to have fun, and learn something new.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"span\",{children:\"3) Present Proven Case Studies and Data\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"When trying to prove the effectiveness of gamification, nothing does this better than having previous successes of other businesses to show. There are many case studies and strategies your school or organisation can use and be inspired by.\\xa0\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification may seem daunting at first, but there are simple steps forward that you can take and review the results accordingly.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"There are many \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://financesonline.com/gamification-statistics/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"impressive statistics\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" that prove the positive effects of gamification. A few examples being a 71% increase in energy levels of employees, or increasing company productivity by up to 50%!\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"These stats are sure to impress your audience and lead you to win others over in your case and presentation. Gamification results speak for themselves, so don\u2019t be afraid to confidently report on \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://yukaichou.com/gamification-examples/gamification-stats-figures/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"successful case studies.\\xa0\"})})})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"It is also recommended that you share data based on which part of the business you would like to Gamify. We don\u2019t recommend a rehaul of every department. Start with pitching to implement gamification in sales, or even as a marketing campaign. Pitch to create fun mini-games, competitions and giveaways that will help motivate employee engagement, using extrinsic and intrinsic motivation.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"Create a strategy with live examples of \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/video-game-library\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"free games\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" and leaderboards in your presentation. This will engage and have fun with your audience and create a great first-time user experience.\\xa0\"})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{children:\"It would also be great to show and explain the current \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.game-learn.com/growth-gamification-digital-learning-games-education/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"growth of gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" in the business and \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/blog/the-impact-of-covid-19-on-the-online-course-industry\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"educational world,\"})})}),/*#__PURE__*/ _jsx(\"span\",{children:\" and explain that your company should get on board.\\xa0\"})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"Pitching gamification to a non-gamer might seem a bit intimidating, but it doesn\u2019t have to be. Gamification or the implementation of game mechanics into work and activities is meant to be fun! Interactive strategies have been known to increase user engagement and productivity across multiple different businesses in the real world, and yours should definitely consider it!\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"When pitching the concept of gamifying a business or learning lessons, it could be hard to convince an audience unaware of its impact. If the right confidence, data, and case studies, you are sure to win them over. If you enjoyed this blog, you can find more \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/gamification-blog\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(102, 102, 102)\"},children:\"content like this here.\"})})})]})]});export const richText37=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"The fitness industry has been implementing some fun gamification elements across different areas in the last few years. Companies are gathering data across apps and fitness trackers, using the combination of badges, competition and rewards, fitness companies such as Strava, Fitbit and Nike are motivating and increasing user engagement to build a healthier, more fun and connected community. In fact, using \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/best-fitness-apps-2022\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification within fitness\"})})}),\" became the number one trend in 2016 and 2017 according to the ACSM Worldwide Survey of Fitness Trends.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Now to quickly recap, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"what is gamification\"})})}),\" and how can it be applied within fitness? Gamification is generally defined as \u201Cthe process of adding game mechanics or game-like elements to something (such as a task) so as to encourage participation.\u201D\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"When used in a fitness context, gamification encourages greater participation in exercise and creates fun competition either with yourself, or others who are involved.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are many \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.techradar.com/best/fitness-tracker\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"fitness devices to choose from\"})})}),\" that can help you stay motivated and on track with your fitness goals, and as with all devices, one must be using them correctly to maximise all of the benefits.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The team at Gamify have identified and outlined three tips for maximising gamification in your fitness journey.\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"15px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(61, 133, 198)\"},children:/*#__PURE__*/ _jsxs(\"strong\",{children:[\"1) Set Goals & Objectives with Rewards\",/*#__PURE__*/ _jsx(\"br\",{}),\"2) Look past the Numbers\",/*#__PURE__*/ _jsx(\"br\",{}),\"3) Create Community\"]})})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Set Goals & Objectives with Rewards\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Most trackers that store your data either via your smartphone or on your wrist already have goal-setting systems and metrics in place for any user to store their daily workouts, steps and calories burned. You can set daily, weekly or even monthly goals according to your own personal fitness goals, and have data that rewards you with badges once you achieve them.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.myzone.org/myzone-user\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"MYZONE\"})})}),\". MYZONE uses Effort Points, or MEP\u2019s that rewards efforts based on the duration and intensity of a user\u2019s workout. Those who have access to MYZONE can set up monthly goals and track their progress. The more MEP points a user gains, the higher they go up in status.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"For example, I know MYZONE uses Effort Points (or MEPs) that reward effort based on the intensity and duration of the user\u2019s workout. Users set monthly MEP goals and can track their progress along the way. As they accumulate MEPs they move up in status, a reward based on consistency over time.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are different ways to personally implement gamification on your own fitness journey. One of those ways is to set up your own personal reward system. Although there is already one on the app, you can set up your own personal ways of rewarding yourself with something meaningful when you hit certain achievements, and this will help your own personal motivation, leading to a higher chance of you sticking to your exercise routine.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Something as small as your favourite meal on the weekend after hitting your workout goals, or new workout goals every month after hitting a weight loss goal. Setting specific rewards for hitting specific goals will help you achieve the long term and the short term goals, as well as make it more fun along the way.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2)\\xa0 Look past the Numbers\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Though hitting your steps and logging in a specific amount of time or miles a week can be motivating, you can also, without realising, put a lot of pressure on yourself and burn out quickly. It\u2019s important to look past the data and see how this fitness journey is actually making you feel. We need to enjoy the journey and incorporate it into a healthy lifestyle, all while using \",/*#__PURE__*/ _jsx(\"span\",{children:\"gamification elements\"}),\" along the way.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having data that is subjective along with objective goals will help you reach those goals even quicker. If we enjoy our workouts as well as hit our goals, research shows that we will be better off in the long run.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3)\\xa0 Create Community\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Sharing fitness activities with friends and family is usually much more fun than going at it alone. Many apps and devices that help you reach your fitness goals and track data usually have some kind of community aspect integrated within it that helps create accountability and support.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Being part of a team that all have a common goal has shown to be much more effective than chasing after goals by yourself. There is power in the community, and it helps us stay more focused and consistent.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.strava.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Strava\"})})}),\", which allows you to participate in fun fitness challenges such as \u201CRun 5k\u201D, monthly running, swimming, or racing challenges that all encourage you to push your fitness limits. There are also fun clubs to join, which help you stay motivated, and their layout is similar to that of Facebook and Instagram.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"You can also post your daily workouts, lengths of distance, and times, and have your friends comment and \u201Clike\u201D your posts to show encouragement and give kudos for all of your hard work. You can even connect with people in your area and community and exercise together, as well as follow others within the social network and be inspired by athletes all around the world.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having this type of team element be gamified and integrated with your fitness routine and app will help take your fitness to a whole new level.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Those are three tips on how to maximize your fitness using gamification with fitness trackers. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/best-fitness-apps-in-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Most fitness apps and trackers\"})})}),\" should have these elements integrated into their systems, but you can always step it up a level personally and do things like reward yourself, set goals and hit them with your team and community, as well as ensure that you are actually enjoying your health and fitness journey. Whatever level of gamification you incorporate into your fitness journey, just be sure to have fun with it! If you would like more content, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"you can access it here\"})}),\".\\xa0\"]})]});export const richText38=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"No one can argue over the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.usatoday.com/story/tech/2019/12/19/end-decade-heres-how-social-media-has-evolved-over-10-years/4227619002/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"power that social media has had\"})})}),\" in the last decade. With photos, videos, and marketing campaigns going viral, anyone can share content and potentially reach millions. Though not all brands and content creators can reach virality as easily as others.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"So the question is, how do we create effective digital marketing campaigns that users find value in, and in return increase engagement and organic sharing?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The answer is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\".\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Adding Gamification strategies within your social media campaign can help increase results and engagement. This can take your social campaign from the eyes of hundreds to thousands.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"One might be wondering here, \u201Cwhat is gamification, and how is it relevant to social media? Can\u2019t my brand just release social campaigns and hope they are clever enough for users to engage?\u201D\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This strategy leaves way too much to chance. Using gamification strategies can not only be an effective but fun way to help engage users and amplify your content. We at Gamify are here to show you how.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5 ways Gamification Can Magnify your Social Media Campaign\"})}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.5em\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Reward triggers\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.5em\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"It's all about timing\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.5em\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Award Points\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.5em\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.5em\"},children:/*#__PURE__*/ _jsx(\"p\",{children:\"Gamified Campaigns\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Reward triggers\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It sounds like a simple solution, but it\u2019s important to know the social benefit of handing out rewards to those who engage with your campaign.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.uber.com/us/en/promo/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Uber\"})})}),\", which increased its user base by simply offering free rides to any user who shared the app with their friends. It is important to consider the cost implications here, but in comparison to paying for ads, offering free services is a whole lot cheaper, and you allow your users to do the marketing for you. In Uber\u2019s case, users shared the \u201Cfree ride\u201D option across their social channels, and by word of mouth, the company and demand quickly grew.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards are a large part of gamification in general, triggering a dopamine release, effective when someone wins a reward.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) It\u2019s all about timing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Another gamification strategy to consider is timing. In most sports games, the limit of time brings a level of excitement (usually in the form of a large timer/clock hanging overhead). Website offers and discounts can be gamified with a time limit element. This helps create a sense of urgency, which creates more engagement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As a marketer, you want to motivate and encourage users to engage and create FOMO (fear of missing out), if they don\u2019t take advantage of the offer as soon as possible.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Urgency is a strong motivator, as users are surrounded by Facebook statuses, tweets, and Instagram photos. Motivation and urgency will help increase engagement.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Award Points\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Everyone loves earning points, it helps them feel accomplished, and headed closer to an established goal. This also creates fun competition!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"One of the best examples of this is across social media is Nike with their \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/best-fitness-apps-in-2021\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Nike Running app\"})})}),\". In the app, Nike can track time, pace, calories, distance, and location. Not only that, but users can share their data across Facebook and all other socials, which encourages friendly competition and social engagement.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"The app also offers a \u2018cheers\u2019 for every \",/*#__PURE__*/ _jsx(Link,{href:\"https://mashable.com/2010/10/08/nike-plus-version-2/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Facebook\"})})}),\" like that a participant received from their Nike status updates.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4) Leaderboards\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are more ways to share stats than simply across a user\u2019s individual Facebook status. Leaderboards are one of the most effective ways to show off high scores and are low budget too. Not every company is as financially backed as Uber was, and can offer a buy one get one free service, but utilising leaderboards can help spread awareness and competition. Leaderboards usually display top scores, as well as badges that have been awarded to users that have played well.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"An example of this is the popular maps-based direction app \",/*#__PURE__*/ _jsx(Link,{href:\"https://wiki.waze.com/wiki/Your_Rank_and_Points\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Waze.\"})})}),\" Waze offers points to riders for pointing out car accidents, traffic delays, or even police in the area the user is driving in. There is no financial gain, yet the entire app is built upon drivers submitting real-time data, all in exchange for points. This incentivises users to submit data, as well as creates a community with those in the app. The reward system helps increase engagement.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5) Gamified Campaigns\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating a stand-alone gamified marketing campaign or video game can allow your users to have fun and engage with a brand, and win some fun rewards. Adding in-game elements can certainly produce results. Better yet, having a game as a central campaign along with gamification strategies around it is sure to be one of the most effective ways to stand out from your competition.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/is-gamification-expensive-certainly-not-with-gamify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"It\u2019s cost-effective too,\"})})}),\" no need to even hire a game designer to create a campaign for you. Head over and check out \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo\"})})}),\" for a free demo and receive access to a full library of game templates that you can use.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It is difficult to argue against the power and importance of gamification and game-based learning. It is not just a strategy that can be used within training sessions, It can also be effectively used within social media as well. Whether you use rewards to increase organic shares, timing to raise urgency, or give away points to increase intrinsic value, gamification can be used across multiple ways to amplify any social media campaign. You can start creating your own gamification marketing \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"campaign here today.\"})})]})]});export const richText39=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification within business has seen strong, exponential growth in the last decade. Many companies have implemented gamification efforts amongst their teams in hopes of increasing productivity and team building. But with all the potential benefits of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),\", many companies fail to succeed. This isn\u2019t due to failed implementation, but more so poorly designed strategies and failed execution.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The below are the top 10 mistakes that any business owner or executive can avoid when implementing a gamification platform in the day to day operations of your team.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Top 10 Gamification mistakes made in the workplace\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"1. Only focus on contests and leaderboards\",/*#__PURE__*/ _jsx(\"br\",{}),\"2. Team lacks commitment and motivation\",/*#__PURE__*/ _jsx(\"br\",{}),\"3. Lack of commitment from management\",/*#__PURE__*/ _jsx(\"br\",{}),\"4. The rewards are all similar\",/*#__PURE__*/ _jsx(\"br\",{}),\"5. Gamification platform not integrated with other in house platforms\",/*#__PURE__*/ _jsx(\"br\",{}),\"6. Limited user customisations\",/*#__PURE__*/ _jsx(\"br\",{}),\"7. Gamifying only one are of business\",/*#__PURE__*/ _jsx(\"br\",{}),\"8. Lack of teamwork and celebrating each other's wins.\\xa0\",/*#__PURE__*/ _jsx(\"br\",{}),\"9. Assuming Gamification is a quick fix\",/*#__PURE__*/ _jsx(\"br\",{}),\"10. Using Gamification to fix a broken product or business model\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1) Only focus on contests and leaderboards\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are many\",/*#__PURE__*/ _jsx(\"span\",{children:\" common myths about gamification, \"}),\"\\xa0and the truth is that it is so much more than contests, points, and badges. It can also help build a healthy culture of positive reinforcement, motivation, increased employee engagement, and teamwork.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"There will always be top performers on your team that will aim to win consistently, but observe and be cautious that the rewards aren\u2019t only going to the top 10%. This could discourage the rest. If the challenge and winners are the same, try increasing the challenge or even focussing on a different KPI, allowing others to claim the top performer of the day.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2) Team lacks commitment and motivation\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Implementing gamification mechanics effectively with your team isn\u2019t as easy as pressing a start button, announcing a challenge, and monitoring results. Your team must be willing to participate, and then learn how to use the chosen platform.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Managers must also learn how to monitor results and data, and then continuingly monitor and implement effective contests, and observe how they \",/*#__PURE__*/ _jsx(Link,{href:\"https://inside.6q.io/gamify-team-productivity/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"improve team performance.\"})})}),\" They must not only learn how to create video games, gamified learning experiences and launch challenges, but constantly innovate and bring in new ones, monitoring which work best.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3) Lack of commitments\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Lack of commitment from management is a large reason why \",/*#__PURE__*/ _jsx(Link,{href:\"https://centrical.com/will-80-of-gamification-projects-fail/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"80% of gamification projects fail\"})})}),\" in the short term. Once the software is implemented, rolling out the process and maintaining hype needs to become a priority.\\xa0 Along with consistency, the technology and gamification strategies need to reward the right behaviour as well as provide value.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Set goals and learning objectives, and monitor them regularly.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4) The rewards are all similar\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There\u2019s a balance to be found between making specific reward structures too easy or too difficult, and it\u2019s important to find it! Reach out to your software provider for advice as they might have some great case studies. Look at how other companies have successfully implemented \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"game mechanics\"})})}),\" in their day to day, and take a page out of their book.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Managers should also use both \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/theory-motivation-and-trends-with-dr-zachary-fitz-walter-video\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"intrinsic and extrinsic rewards\"})})}),\". Be sure to not just focus on Intrinsic rewards, like badges, points and leaderboards, but also be mindful that Extrinsic rewards should be present as well, as they generally have a large payoff for driving success and excitement.\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5) Gamification platform not integrated with other in house platforms\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Ask your team to look into ways to integrate the data from your \",/*#__PURE__*/ _jsx(Link,{href:\"https://mixpanel.com/topics/what-is-a-technology-stack/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"tech stack\"})})}),\". Whether it is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/crm-gamification-strategies-trends-gamify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamifying your CRM\"})})}),\", call centre platform, or anything else, allow data to help build actionable goals within your platform. For example, using\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\" Archy Learning\"})})}),\" in your training processes to create gamified learning pathways for your team.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The collaborated data will allow you to learn and analyse your team\u2019s performance, and look for growth opportunities. The best way to go about this is to ask your gamification tech provider.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6) Limited user customisations\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Allow your team to have some control. Allow for customisation options that make the experience fun and unique for the users experience, such as creating their own avatars, and customising their interface. Create a fun, encouraging atmosphere, where your team members celebrate each other\u2019s wins and successes. These small changes are budget-friendly, yet create a unique experience that each team member can call their own.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"\\xa07) Gamifying only one area of business\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is of great benefit to gamify more than one area of your business. Examples of different areas include employee onboarding, knowledge testing and team activities. As a manager you can practice highlighting different achievements. It can be used as a motivational tool to display your top team players during onboarding new employees to help inspire them long term.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8) Lack of teamwork and celebrating each other\u2019s wins\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating a fun environment where your employees and teams celebrate each other's successes. Sending high fives, and cheering, and fun messages will help create a positive atmosphere instead of simply competition. Having a healthy yet competitive and fun culture is important.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9) Assuming gamification is a quick fix\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s very easy to think that gamification technology and gamified engagement practices will be a quick fix for all projects. It\u2019s true, gamification can go a long way and be incredibly successful in \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.square2marketing.com/blog/how-to-increase-your-sales-with-sales-training\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"improving sales and training processes,\"})})}),\" as well as team management and behaviour.\\xa0 A manager must identify what behaviours they are trying to drive, and what overall value they will provide to the team and organisation. These goals can be simple, such as just having fun, but they must provide real value.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10) Using Gamification to fix a broken product or business model\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification solutions alone will not fix a broken product, service, or business model. Ensuring your product offering is strong and is in a market that is ready for it. No more needs to be said on this one, but be confident in what you are offering, and make sure it is ready to scale.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Effective gamification can really help correct your team's behaviour as well as \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/how-points-and-badges-will-change-your-business\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"boost productivity\"})})}),\", engagement and motivation. But before you begin the implementation and make the investment, make sure you ask- \",/*#__PURE__*/ _jsx(Link,{href:\"https://blog.hubspot.com/marketing/choosing-kpis\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"\u201Cwhat are my main KPI\u2019s?\\xa0\"})})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"What do I want to improve, and do I have my higher-ups support, as well as my teams? Don\u2019t be afraid to ask your \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification providers\"})})}),\" for best practices and case studies, and good luck on your gamified journey!\"]})]});export const richText40=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"While everyone is unique in their own right, there are two main camps that most people fall into when it comes to how they respond to competition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You will either lean into the experience and use the competition to fuel your actions, or you will feel overwhelmed and demotivated by the thought of competing with others and comparing your actions to theirs.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Ultimately, what motivates one person may deter another and in the context of \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification\"})})}),\" which is based around user experience, engagement rates, and other important metrics, the last thing you want to be doing when creating a campaign with game mechanics in it, is creating an experience that isn\u2019t fun and engaging for all users.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"It\u2019s important to gain everyone\u2019s attention and engage them in the experience, but how can this be done when we are all so different?\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Competition in Business Gamification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification techniques within a business environment is put in place to help pull the best out of employees and increase employee engagement on a task. Yet, the office is not full of athletes who are all obsessed with completing a task faster than the person next to them, so what\u2019s the point in even trying to apply it to your workforce?\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Well, according to the American Psychological Association, competition can help increase effort and enables higher performance from employees. The key to seeing a greater response from employees is to funnel the competition through Positive Emotion, Engagement, Relationships, Meaning, & Accomplishments (PERMA).\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What Motivates Employees?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are two types of motivation when it comes to team members:\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Intrinsic Motivation\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/five-ways-to-enhance-your-advergame-results\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Intrinsically motivated\"})})}),\" people are powered by themselves. They don\u2019t need the promise of a bonus to be driven to accomplish a task. Examples of intrinsic motivation may include;\\xa0\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"A sense of achievement\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Self-actualisation\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Task accomplishment\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Extrinsic Motivation\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/advergaming-transmedia-brandification-and-other-game-marketing-buzzwords\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Extrinsically motivated\"})})}),\" people are driven by external rewards such as money. An example of external motivation could be sales staff receiving commission. External motivation may include:\\xa0\"]}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Money\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Praise\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Promotion\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards and prizes.\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Competition in Gamified Learning\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Learning and Development professionals need to make sure all their learners are engaged, motivated and happy to learn long-term \u2013 and they can ensure this is the case by utilising \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/pricing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification platforms\"})})}),\" in learning.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"We talk a lot about gamification strategies and how \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamification-101-game-mechanics-game-dynamics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"badges, experience points and leaderboards\"})})}),\" help to encourage users to try harder, log on more often and push their development forward. We\u2019ve found time and again that gamification is the answer to the issue of securing learner engagement.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Now, for learners that are naturally competitive, tough competition will be very motivating, rather than disheartening. They\u2019ll be more likely to complete their assigned eLearning modules, explore their Learning Management System and do everything they can to gain extra points and badges because they want to climb up the leaderboard.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Of course, we\u2019re not saying that learners are never demotivated by leaderboards, after all, everyone is different, but within the context of learning most students wish to achieve great results for themselves with where they rank amongst others being purely a consolation to the effort they put into learning.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Competition in Gamification Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When undergoing game design for a marketing campaign, the use of leaderboards and other video game tools that drive competition are essential to seeing gamification work.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether it be real world or over social media, anticipation for a campaign from new users is build from engagement rates, and engagement rates are calculated from the average user by surface level factors such as the level of competition and social media analytics like shares on Facebook and Twitter.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If a marketing campaign isn\u2019t seen to be driving competition and shares then outsiders will simply assume that there is either no urgency or that the quality is simply missing.\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Final Word\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"More and more L&D departments are investing in gamified solutions to train their teams. Why? Because it\u2019s been proven that competition in the workplace drives productivity. From leaderboards to experience points, from levels to virtual badges; there\u2019s plenty of ways to implement this on your learning solution!\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"We can help you get started on developing your own gamified campaign right away, so be sure to \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/contact\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"contact our team today\"})}),\".\"]})]});export const richText41=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:\"\u092F\u0939 \u0905\u0915\u094D\u0938\u0930 \u0926\u0947\u0916\u093E \u0917\u092F\u093E \u0939\u0948 \u0915\u093F \u090F\u095C\u094D\u092F\u0941\u0915\u0947\u0936\u0928 \u0938\u093F\u0938\u094D\u091F\u092E \u092E\u0947\u0902 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_jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"Gone are the days when the best way to market a business was through TV ads and direct mail. Today's marketers have far more effective options, including gamification, and they're using them. In fact, the worldwide gamification market is \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"worth over USD $9 billion\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\".\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:'Why are so many businesses investing in gamification marketing so heavily? This strategy, which involves game mechanics and \"game-like\" interactions with customers such as rewards, points and promotional games, pays off in several ways. We\\'ve listed and explained them below:'})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#engage-audiences\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"1) Engage audiences from day one\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"br\",{})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#keep-users\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"2) Keep users active\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"br\",{})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#gain-traction\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"3) Gain traction from word of mouth\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"br\",{})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#encourage-more\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"4) Encourage more in-depth interaction\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"br\",{})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#multi\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"5) Multi-Platform\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"br\",{})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#wide-market\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"6) Wide Market Reach\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"br\",{})}),/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/projects/Gamify--sgMlFafH7s1bMQUKIpPm-5xKQ9?preview=1&node=augiA20Il#affordable\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"7) Affordable\"})})})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Engage Audiences from Day One\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"Spreading brand awareness is difficult enough. Spreading enough brand awareness to convince customers to interact with your brand is far more difficult, as your customers lead busy lives and won't stop to check out a same-old-same-old sales pitch.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Gamification\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\", on the other hand, gives them a reason to pause and that reason is fun. Games capture consumers' attention and break the mould, setting you apart from competitors.\\xa0\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"Mobile games bring fun and enjoyment to users, plain and simple, whether it be to pass the time or as a form of escapism, games are a form of entertainment that speaks to the very fabric of humanity.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"We, as social creatures, are deeply driven to adventure, achievement and triumph. All of which can be reached within the safety and accessibility of a game. This means a safe & snackable experience within a game can allow people to have fun, and fun is both engaging and marketable.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Keep Users Active\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"As every content marketer knows, the struggle isn't only to engage customers once, it's to keep them coming back long term, and that happens to be gamification's specialty.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:'For example, your social media marketer could create a game in which your brand posts on Instagram every day with a \"photo scavenger hunt\" type of challenge. The more days customers return and complete new challenges, the greater their potential prizes could be. This encourages repeat visits because each visit makes the previous day\\'s visit more worthwhile.'})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsxs(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:[\"One of the strongest factors within the game design is its ability to have \",/*#__PURE__*/ _jsx(\"em\",{children:\"measurable\"}),\" engagement. \"]}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Gamify\u2019s software platform\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\" allows for the backend to capture data pertaining to how many unique players are engaging with the campaign, who is handing over their information, who is sharing on socials, and who is redeeming their earned rewards.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"Unlike traditional marketing, games cannot unexpectedly pop-up in user feeds to arrest a users attention; instead, users are provided with both an option and incentive to play the game which means any engagement from that point on comes from user motivation - they are in control and they choose to interact with the company.\\xa0\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"With users engaging with games and inadvertently interacting with businesses, there is an opportunity for businesses to display their messages and brand in a variety of ways throughout the time that the user is participating in gameplay. Games invoke a level of engagement that \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.adweek.com/tv-video/infographic-how-video-on-demand-and-time-shifting-are-changing-television/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"cannot be reached by the likes of video\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\". In fact, studies have shown that although regular TV still has large viewership, \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbes.com/sites/dadehayes/2017/03/02/millennials-are-fine-with-tv-ads-but-focus-on-phone-screens-nielsen-study-finds/#36334f9c57f7\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"unfortunately for stakeholders in the $72 billion TV marketplace\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\" people are habitually looking at their phones during the airing of commercials.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"In an age where people look to a screen to be entertained in moments of downtime, most users don\u2019t see the games they\u2019re playing as marketing at all. Games can offer them that quick burst of stimulating activity while also creating product or service awareness/ passing along new lead information to businesses.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Gain Traction from Word of Mouth\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"To echo an earlier point, gamified marketing experiences get consumers' attention because they're fun and unique. When consumers find something fun and unique, their natural instinct is to tell their friends all about it and to suggest they also give it a try.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"This is why, when you have a gamified experience, it's especially important to promote it on social media and through email marketing. Those platforms make it particularly easy for people to share content with their friends. They could forward your email or, on social media, they could tag friends, share posts, send posts through DMs, and more.\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"When you capitalise on gamification strategies, every dollar you spend has the potential to reach further because you're helping customers spread the word. Even if you're new to digital media & marketing, this is an excellent time to \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.entrepreneur.com/article/317331\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"launch your first digital marketing plan and campaign\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\".\"})]}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"4. Encourage More In-Depth Interaction\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"The more people interact with a site, app, or brand, the more invested in it they become. That's a recipe for great conversion rates.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"Advergames are highly successful in encouraging customers to interact with your brand or app more, depending on how you structure it. For example, secondhand clothing retailer ThredUp has a Bingo game they offer from time to time. Customers mark squares by using certain features of the app they may have missed.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"This not only introduces customers to features they may not have known about, but it gets them to spend more time on the app. That strengthens the brand-consumer connection, often leading to more sales.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"5. Multiplatform\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:\"These days most people own multiple devices which all have access to the internet, social media and apps. Wherever internet users can be found, games can be implemented into their technology of choice. Whether it be mobile phones, tablets, laptop or desktop computers, games can be formatted and converted to fit each platform, making the reach of a Gamification campaign unlimited.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Wide Market Reach\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"Games are multi-generational and appeal to young and old alike. If a business is looking for a way to appeal to consumers of all ages, games are currently the most accessible stream to reach such a wide network of demographics. According to Forbes, 2017 saw mobile gaming account for\"}),\" \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.forbesmiddleeast.com/en/mobile-gaming-revenues-to-grow-52-by-2022/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"42% of global gaming\"})})}),\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"revenue - that's over $50 billion in revenue.\"})]}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"To give you an understanding of why mobile gaming is so lucrative, 80% of smartphone users play games on their phone, nearly 50% of which play games daily, putting in approximately 1-2 hours of gameplay each day. The Demographic of Male and Female mobile gamers is almost equally split at 48% Female to 52% Male gamers, with the average gamer being 36 years old.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(68, 68, 68)\"},children:\"These numbers show that the market is vast and varied and when you marry those figures up with the integration of smart devices into daily life, it becomes quite evident that whichever target market a business is aiming for is well within the reach of Gamification.\"})}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"18px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(51, 51, 51)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. 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_jsx(Link,{href:\"https://outgrow.co/blog/customer-engagement-statistics\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"represent a 23% higher share\"})})}),\" in profitability, revenue, and relationship growth. As a business owner, it's best to engage your customers to the best of your ability if you want a higher ROI.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"So then, how do you go about engaging your general customers with your next marketing campaign?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"One of the best ways to engage your audience is \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"with gamification\"})})}),\". Gamification is the principle of adding game-like elements to non-game activities, in this case, your marketing strategies for your product or service.\\xa0\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Read on to learn more about how gamified marketing and the power of games can help increase customer engagement and inspire customer loyalty.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"How Gamification Increases User Engagement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"You can use gamification to increase user attention & engagement, obtain more users, and improve retention rates. Here's why it works:\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Behaviour Reinforcement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Behaviour reinforcement is one of the biggest reasons for the success of gamification. Using games or game-like elements in your marketing allows you to reward users for their behaviours. This may look like levelling up in a game or earning points for completing the desired game goals.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"When it comes down to it, rewards are a powerful way to create and contribute to our enjoyment of an activity because they encourage \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.brainfacts.org/thinking-sensing-and-behaving/learning-and-memory/2018/motivation-why-you-do-the-things-you-do-082818\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"the release of dopamine\"})})}),\". As a result, users are more engaged and inclined to return.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In fact, you can create strong customer loyalty through rewards challenges and contests, as an enticing reward at the end of an engaging experience elicits positive brand association and a stronger engagement metric.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The Customer Feels in Control\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification marketing can also improve user engagement by making the user feel in control. By creating a gamification campaign wth strong game design, it encourages exploration and users get to decide how to proceed. If they're choosing how to play and interact, they're more likely to enjoy the experience overall.\\xa0\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"People are Competitive\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification takes into account the fact that people are competitive by nature. They are competitive with themselves and with others, and since they like to compete, games satisfy this itch.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Adding a competitive aspect to your game means that once a user starts it, they will likely become committed out of a desire to win, or at least outrank their friends or family playing the game.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"You can encourage competition within oneself by creating goals or best scores that audiences will want to beat. The personal best score is an example of game dynamics frequently used by fitness apps and marketing competitions in an effort to create a community within the game and inspire social media shares, which ultimately builds brand awareness.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Users Can See Progress\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Part of the nature of game mechanics is that a player has an idea of where they are in the game, from what level they are on to how far they have left to go.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"People like to feel like they're making progress, and you can apply this aspect of gaming to your gamification marketing campaign. Imagine a lead getting the same joy out of your website that they do when they beat a level in a video game, as this sense of achievement also releases dopamine in the user's brain, tying your business to the sense of enjoyment and ultimately creating an example of positive brand association.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"An example of how to use progress mechanics is to provide a progress bar or levels to your game experience. The use of progress mechanics not only help users to understand far they\u2019ve come in a gaming experience but it also helps them see how close they are to achieving the top score in a competitive leaderboard.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These mechanics work hand-in-hand to both set goals for the user and help them stay motivated throughout their interaction with the campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"All the while, they\u2019re putting in a lot of face time with the brand and subconsciously retaining the original purpose and information behind the marketing campaign simultaneously, whether that be bringing awareness to a new product or service, or simply reclaiming front-of-mind status.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Increase User Engagement with Gamification Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes down to it, game-based marketing is a great way to effectively increase user engagement. There are many reasons it works, from psychological principles to the mere fact that games are engaging and fun to play.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Just like all forms of marketing, there is definitely room for failure when it comes to gamified marketing.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Common errors include the construction of a game-based campaign just for the sake of it, with no real connection to the brand at all, as well as poor quality in the finished product, and a lack of promotion.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The best way to create a successful gamified experience is to collaborate with professionals.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The team at Gamify are sticklers for detail, providing quality finished products within a quick turnaround period and a reasonable price no less.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So, if you're ready to increase your user engagement, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/order-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"get a quote\"})})}),\" for our gamification services today.\"]})]});export const richText45=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Whether it\u2019s competitiveness, the desire to complete challenges, or simply the love of games, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/blog/5-key-benefits-of-game-based-learning\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"game-based learning\"})})}),\" is engaging for learners of all ages, and from all industries.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Interactive eLearning experiences which harbour the potential to enhance a student\u2019s acquisition of applicable, real-world knowledge is conducive to better school performance, believe it or not.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-based learning ensures that learning is always accompanied by fun, excitement, and joy. Game-based learning solutions are a modern approach to teaching and taking on the traditional curriculum.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"After all, learning should never be a boring experience!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"But what\u2019s the science behind game-based learning? And how can brain science and game-based learning work together to improve productivity in the workplace and help students better retain educational material?\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Game-Based Learning?\\xa0\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-based learning within the space of online learning is video gameplay that embodies an educational intent. In broader terms, game-based learning balances the entertaining side of game mechanics with the objective of interweaving educational purposes inside of game dynamics.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-based learning environments provide students with social, emotional, and cognitive experiences that are compelling, immersive, and beneficial to their learning as a result.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within the context of eLearning, a gaming environment that has students interacting with digital games can continually enforce the player\u2019s belief that they can do better and try again, flipping their failure into their motivation as a learning approach. They intermittently dole out small-scale rewards and only allow for deserved success, whilst constantly reinforcing the player\u2019s belief in themselves and their ability to achieve more prizes, to solve the next puzzle, to overcome any obstacles, and to get back to completing learning objectives.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The concept behind game-based learning is to use the principles of repetition, practice, failure, and goal accomplishment. Most learning-based video games are built on this principle alone. Players start at the basic levels, practice, acquire skills and reach the highest levels, without really realizing the efforts that are going into it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This structure is incredibly effective as a learning experience and in training & supporting players within the zone of proximal development by keeping them engaged and intrigued. Most importantly, games teach players that persistence in the face of failure will eventually lead to success and enjoyment. In so many words, games hold the potential to cultivate an optimistic and motivational learning style throughout a student\u2019s educational path and beyond.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Does Game-Based Learning Work?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Decades of research in development and educational psychology suggest that learning methods and motivational styles characterised by persistence and continuous effortful engagement are key contributors to success and achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"How do you measure if game-based learning works? One of the best ways is by its engagement levels.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Vanderbilt University conducted a study involving over 1000 pupils on the merit of\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/blog/how-to-increase-learner-motivation-with-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"gamified learning\"})})}),\", focusing on curriculum-based games for education. The research showed that pupils who used games to learn retained much more information in comparison to those who didn\u2019t.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Teachers also reported a huge boost in general engagement levels in high school students who used game-based learning.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.edsurge.com/news/2017-03-06-new-research-proves-game-based-learning-works-here-s-why-that-matters\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"54% of the teachers\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"strongly agreed that game-based training is a must-have in modern learning. Even more substantial is that \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.edsurge.com/news/2017-03-06-new-research-proves-game-based-learning-works-here-s-why-that-matters\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"92% of the teachers\"})})}),\" agreed that they would like to use curriculum-based learning games in the future.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"If games provide a means of creating this \u2018effortful engagement\u2019, students will experience greater success in their online studies. It\u2019s not just game design that works towards a younger student market, as it\u2019s estimated that almost one-third of the global population play mobile games.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While being open to playing a game does not necessarily translate to game-based learning being effective, it proves that people are receptive to game goals, dynamics, and mechanics, so placing these structures within a learning pathway helps students to stay motivated and engaged in their studies.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A central theme throughout most games, educational or not, is a strong element of problem-solving. It is this element that actually attracts people to dedicate time and effort to their cause. Solving problems, believe it or not, is why many games are so fun! And, of course, this is an excellent means of developing problem-solving skills, no rocket science there.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"So when a subject is cast into the context of an educational game, subject-based problem solving is transformed into a fun, motivating, and pressure-free problem-solving activity. Subjects like math entail an inherent need for complex problem solving through memorization, intuition, and analysis. If blended with the addictive nature of a game, you\u2019d be on to a real winner for the willing engagement of students with the reconfigured subject matter.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What\u2019s the Science Behind Game-Based Learning?\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Game-based learning is concerned with associating learning materials with \u201Cmotivator chemicals\u201D being released in the brain, through engaging activities.\"}),/*#__PURE__*/ _jsx(\"h3\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Endorphins\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.healthline.com/health/endorphins\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Endorphins\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"are neurotransmitters that are released in the brain when we get the feeling of satisfaction, success, or general achievement. That positive feeling you get after going for a run, or when you complete a task that has been looming over you, that\u2019s an example of endorphins in action. Gamers get the same euphoric feeling of achievement when they complete computer games.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The bigger the challenge, the bigger the motivation, and the bigger the reward is when the final hurdle is reached. This is why gamers spend on average 6 hours a week playing video games, and it\u2019s why 42% of Americans play video games regularly (at least 3 three times per week).\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Dopamine\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Along with endorphins, dopamine is a feel-good hormone that\u2019s released in the prefrontal cortex when we feel pleasure. This could be as a result of many activities but in the context of gamers, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.brainscape.com/blog/2011/06/what-makes-game-addictive/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"a 2005 study\"})})}),\" found that the levels of dopamine doubled when gamers played video games.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"This means that gameplay has the power to be chemically addictive, simply add in a little education & training and you\u2019ve got yourself one happy learner!\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Serotonin\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Like dopamine, serotonin is a neurotransmitter that affects your mental health. It affects your mood, memory, sleep quality, libido, appetite, and perhaps most importantly, our ability to learn, so it\u2019s important to get lots of it. Luckily, you guessed it, serotonin is released when gaming.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.apa.org/news/press/releases/2013/11/video-games\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"A study showed\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"that children who played one hour of video games per day showed a boost in creativity, focus, and positive social behaviour, all things that are essential for our capacity to learn.\"]}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Cortisol\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Cortisol is a stress hormone. Originally, it\u2019s believed we developed it a long time ago as a way of helping us get out of dangerous situations, yet if we overproduce cortisol, then it can work against us, and even become a danger.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gaming helps reduce cognitive fatigue, frustration, and anxiety, all feelings related to cortisol. An article called\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.sciencedaily.com/releases/2017/07/170725100704.htm\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"\u2018The Restorative Effects of Casual Video Game Play'\"})})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),\"found that workers who played video games during a break felt recharged and generally better.\\xa0\\xa0\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Growth Mindset: Entity Theory Vs Incremental Theory of Intelligence\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is where the proposed psychology gets really interesting, as Dweck and Molden (2005) explain the means of cultivating a personal desire to maintain high levels of effort. They note that children develop a perception of their own intelligence, creating the foundation for their levels of motivation and directly impacting their achievement as a result.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Simple right? So the premise relies on the idea that how you view your own abilities and intellect affects how motivated you might be to learn. They explain how children who are praised for their traits (\u201CYou are so smart!\u201D) develop a fixed view of their abilities and limits.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"They have an entity theory of intelligence. As a result, they believe their intelligence is an innate quality and cannot be improved. However, children praised for their effort (\u201CYou gave that such a good go!\u201D) establish an incremental theory of intelligence.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"These children have a different form of self-belief, viewing intelligence as malleable and organic. Something which can be built upon through effort and time. Games provide the perfect infrastructure to nurture an incremental theory of intelligence, by scaffolding a young person\u2019s learning with concrete, immediate and constant feedback on their efforts. As any teacher knows, this is crucial to boosting a student\u2019s sense of self-worth and confidence, which can result in increased motivation and application.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Emotional Benefits = Academic Benefits\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gaming may also be one of the most effective ways of imbibing happiness and positive feelings amongst the younger generation of today, by promoting relaxation, assuaging anxiety, and improving general mood. There is a great sense of pride to be found in succeeding after failure within a gaming environment.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Games elicit a sense of control over personal outcomes and success, whilst disassociating from real-world pressures. This has been linked to increased commitment and achievement in high school (Csikszentmihalyi, Rathunde & Whalen, 1993). Granic, Lobel, and Engels (2014) note the important part games play in training players to deal with anxiety and frustration through reappraisal and other more adaptive methods.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Further, with the built-in competitive, cooperative, and generally socially enriched nature of games, game-based learning can serve to bolster constructive student interaction. Which in turn boosts confidence, motivation and, you guessed it, academic performance.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Here is an extract that I found especially compelling in really driving home the psychological case for game-based learning:\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"\u201C\u2026games can involve\u2026competitive and cooperative objectives, players immerse themselves in pretend worlds that are safe contexts in which negative emotions can be worked out, and games allow a sense of control with just enough unpredictability to feel deep satisfaction and intense pride when formidable goals are finally reached.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"socially interactive in a way never before afforded\u2026players are gaming online, with friends, family, and complete strangers, crossing vast geographical distances and blurring not only cultural boundaries but also age and generation gaps, socioeconomic differences, and language barriers.\u201D (Granic, I., Lobel, A. and Engels, R. 2014)\"})}),/*#__PURE__*/ _jsx(\"p\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Final Word\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gaming is fun but Learning can sometimes be a bit of a grind, so weaving the two together can elevate your online course material to provide an engaging experience. Gaming releases feel-good chemicals such as endorphins, dopamine, and serotonin, while also reducing cortisol levels which places you in the perfect headspace for learning.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When it comes to educating students on a topic of interest, the aim is to create an environment that is conducive to both receiving and retaining information properly.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If converting a lesson into a more playful, game-based form of education can help both increase and decrease the specific brain chemicals required for optimal learning, then it should go without saying that gamified learning will see a gradual rise in eLearning courses as past preconceptions are left to rest and more educational bodies embrace the validity of the learning method.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Increasing engagement levels will help in the fight against\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/Forgetting_curve\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"The Forgetting Curve\"})})}),\", as well as serving as an enticing tool for\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-psychology-behind-gamification-changing-user-behaviour\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"behaviour change\"})})}),\".\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you wish to make use of game-based learning, jump on over to\",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\" \"}),/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/about\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-text-color\":\"rgb(53, 116, 227)\"},children:\"Archy Learning\"})})}),\" where you can create your own online courses that can be filled with interactive, game-based tutorials for a more hands-on learning experience for all your students.\"]})]});export const richText46=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"div\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether it be to improve customer loyalty, sales, enterprise, mobile app marketing, or gamified learning, we have a list of the 5 best Gamification softwares of 2021.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:\"The Gamification Software in this Article include:\"})}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Influitive\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"LevelEleven\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Centrical\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gizmo\"})})})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Archy Learning\"})})})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Gamification Software?\"})})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamification\"})})}),\" software uses gaming mechanics in a non-gaming environment to engage participants and build team unity. A gamification software strategy can vary and may include user engagement, customer loyalty, internal or external eLearning, and performance management.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification tools and gamified elements can be found in many other types of software. The following vendors offer stand-alone gamification software or gamification add-ons to ERP and other business software.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Why you should use gamification software and gamified elements\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whether we acknowledge it or not, Gamification is now a part of our everyday lives. By harnessing the entertaining aspects of games, gamification technology offers organisations a solution to their engagement problems.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"According to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/the-gamification-principles-within-daniel-pink-s-book-drive\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Daniel Pink\u2019s book Drive\"})})}),\", it\u2019s important for individuals to feel autonomy over their work, mastery over the concepts they apply every day and a purpose for getting the job done.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification can make employees feel connected with each of these concepts individually or any combination of them.\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-text-color\":\"rgb(72, 77, 84)\"},children:/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(\"strong\",{children:\"Autonomy:\"}),\" Employees who engage in gamified training modules have power over their own success. 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These tools often aim to build the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamified-marketing/the-benefits-of-gamification-for-your-marketing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"positive brand association\"})})}),\" customers experience when they earn a special prize.\"]}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#1 Influitive \"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"em\",{children:\"(Customer Service & Loyalty Solutions)\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://influitive.com/use-cases/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Influitive\"})})}),\" allows you to build a community and invite customers to complete activities: product reviews, shares, social media posts, and more. 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By tracking each day\u2019s sales with scores in mind, the software helps focus new sales employees and get them on board with the rest of the sales team.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0as well as give visibility to performance to current team members.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The software takes a gamified approach to manage the daily, weekly and monthly goals of individuals to help increase sales.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Primary features of LevelEleven include sales behaviour analytics, historical trends, real-time leaderboards, agent analytics, agent scorecards, peer-to-peer comparison, sales campaign management, automated emails and updates in users' client relationship management systems.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#3 Centrical \"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"em\",{children:\"(Enterprise Solutions)\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Through the use of gamification, microlearning, and employee performance management, \",/*#__PURE__*/ _jsx(Link,{href:\"https://centrical.com/why-centrical/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Centrical\"})})}),\" aims to help companies achieve growth and business success.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Centrical\u2019s management software tracks real-time and relevant KPI\u2019s for employees to help teams achieve their performance metrics. With a leaderboard system that you can build to your own liking, it\u2019s easy to see an employee\u2019s success. With visual data being displayed it\u2019s easy to celebrate successes and identify areas of improvement.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#4 Gizmo\"})}),\" \",/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"em\",{children:\"(Marketing Solutions)\"})})]}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gizmo\"})})}),\" is a gamification platform that was developed by the team at \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\" as a user-friendly solution for marketing campaigns.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"While gamification marketing continues to grow in popularity, the appeal for seasonal campaigns has increased also. Gamify created a software system that equips marketing agencies with the tools to \",/*#__PURE__*/ _jsx(Link,{href:\"https://framer.com/how-to-make-a-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"internally build and develop their own video game\"})}),\" marketing campaigns that help with increased engagement.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gizmo\u2019s user interface allows for any users that know creative suites such as Photoshop or Illustrator to create, launch and monitor an entire gamification marketing campaign.\"}),/*#__PURE__*/ _jsxs(\"h2\",{children:[/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"#5 Archy Learning \"})}),/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(0, 0, 0)\"},children:/*#__PURE__*/ _jsx(\"em\",{children:\"(Game-based Learning Solutions)\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Learning & teaching is an age-old practice in life that never stops, so why not make it as engaging as possible?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.archylearning.com/pricing\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Archy Learning\"})})}),\" set out not just to create another online learning platform, but to connect anyone in the world to education no matter what they want to teach or learn.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Archy aims to cater to a variety of learning styles for the best results, including gamification elements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Archy is built for both the general public and for connecting directly into educational institutions. schools, to work alongside all the teachers in the world to help guide and monitor their classroom's learning journey.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.postharvest.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"Postharvest\"})}),\" is a great example of using gamified eLearning courses to educate and up-skill their audience.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-font-size\":\"16px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Final Thoughts\"})})}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many reasons to promote a healthy work & learning environment. By creating gamified systems, they help keep teams, customers, students, and users accountable for their input while motivating them to work efficiently, quickly, and with quality.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019d like to know more about how Gamification can help enhance your practices, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/contact\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"reach out today\"})})}),\".\"]})]});export const richText47=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"So, you think gamification is only for big companies with generous budgets? You'd be surprised at how many fun and engaging gamification examples exist on a modest budget.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"For your Marketing endeavours to be effective you need your audience\u2019s attention. If you want to optimise your audience\u2019s behaviour, you need to optimise and analyse gamification. However, gamification is so much more than points, badges and rewards.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"span\",{style:{\"--framer-letter-spacing\":\"0.1px\"},children:\"Despite the buzz and the potential of gamification, many companies and marketing agencies are either not using gamification in their marketing or they\u2019re misusing gamification elements and falling short in their marketing. As a result, some companies are hesitating at the notion of gamified marketing because they can't see the Return on Investment (ROI) of gamifying their next campaign.\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Using basic gamification techniques and game elements to jazz up your marketing and ramp up your customer retention doesn't have to be expensive or involve complicated programs and application software.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While Gamify provides a stand-alone campaign service, they\u2019ve also recently launched their very own DIY software subscription called Gizmo.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gizmo was Gamify\u2019s solution to providing repeat customers with a more economical solution if they were to be creating on-going or seasonal campaigns. Putting the tools back in the hands of the marketing agencies and adding another bow to their quiver in what they can create for a marketing campaign.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gizmo is one of the best Gamification Marketing Software Products available on the market to both agencies and companies of all sizes. Here\u2019s why:\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gizmo helps you create interactive marketing experiences\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While there are several reasons to launch a gamified marketing campaign, I can confidently say that Gizmo is capable of meeting all of these unique campaign needs, as its more than your average gamification software. Sure, it helps you plan, deliver, manage, and apply gamification to your marketing strategy, but it\u2019s not limited to these baseline functions.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gizmo\u2019s system software helps you reskin game templates to fit upcoming campaigns just the way you need, with your own unique brand assets and creative elements. Whether you\u2019re looking to increase brand awareness, customer engagement or educate customers on an upcoming product or service launch, Gizmo won\u2019t let you down.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gizmo is remarkably easy to use\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gizmo is an excellent choice for anyone who likes to start small but who thinks big on campaign ideas. If you have a Gizmo subscription and a team member that knows their way around creative suites like Photoshop and Illustrator, you essentially have a game developer on your team, and another product offering up your sleeve.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Out of the gate, Gizmo has a straightforward and simple user interface. You can create a branded-game experience, add leaderboards and rewards in less time than it takes for you to decide what you\u2019re going to have for dinner.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once you get the hang of it, you\u2019ll find it\u2019s just as easy to create games, automate campaign mail-outs with the MailChimp integration, embed the games into websites and social posts, and adjust campaign content and delivery as your needs change.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"On top of that, we have both a tutorial video library and dedicated customer support that can walk you through the platform\u2019s functions for a more comprehensive understanding of how to best use the software yourself.\"}),/*#__PURE__*/ _jsx(\"h2\",{style:{\"--framer-font-size\":\"20px\"},children:/*#__PURE__*/ _jsx(\"strong\",{children:\"You won\u2019t find the same value anywhere else\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"You can start small with a Freelance plan and upgrade as your needs grow to either a Studio or Agency package.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There's a subscription plan to match every budget. Gizmo has no hidden fees: you get all the features you need and none of the ones you don\u2019t, including features like white labelling, unique game building, cloud-control, social media sharing, shareable URLs, Mailchimp automation, data & analytics dashboards, customised profiles, client management, and so on.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"All that, in the most competitive \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gizmo\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"pricing plans\"})})}),\" for a gamification platform on the market.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having a Gizmo subscription is a great choice for any marketing agency because its game library is always growing, it\u2019s affordable, and the platform is built to be as easy to use as possible, allowing you to plan at any time and deliver optimal results on a marketing campaign.\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamify\u2019s HTML5 games launch and have adaptive formatting for all computer systems, devices and screens. It\u2019s the ideal tool for those who have a smaller marketing budget but big ideas!\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With a monthly subscription license, there\u2019s no pressure to over-commit to the software. Users do not have to lock themselves into a 12 or 24-month contract, simply use the software and if there is any reason to stop you can end the service by the end of the month with no fuss.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"If you have any further questions around Gamify\u2019s pricing for either stand-alone campaigns or their Gizmo software subscription, then please reach out to the team in the connect box to the right of this article. Likewise, if you\u2019d like access to a free 14-day trial of the Gizmo software, please enquire today so we can get you on your way.\"})]});export const richText48=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"When offering a product or service to customers, the importance of Marketing in order to be a success soon becomes clear. The unique forms of Marketing available are plentiful, yet they mostly funnel into two distinct groups; Active & Passive Marketing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Passive Marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When we think about marketing products and services, the obvious first steps are to find a great location, put up a sign, place an ad in the local paper, build a website, set up some social media pages and then wait for the clients to come running through the doors; this is 'Passive Marketing' in its broadest sense.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Passive marketing, generally speaking, does not inconvenience your customers. You place ads in locations (both digitally and geographically) where your customers are spending a lot of their time already looking. Such as, putting a banner on the side of a website with related searches or paying for ad space in the newspaper. Your customers have the option of looking at your ad or looking at something else in the vicinity.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Passive marketing is found in a lot of your more traditional forms of advertising and promotional tools. Simply put, anything branded that is created for your company and put on display for the world to stumble across, is passive marketing. There is no doubt from anyone that this form of marketing holds value yet the trick is to get these passive campaigns to be more active in generating leads and sales, as these marketing initiatives are no doubt helpful and necessary, but it leaves a lot of responsibility with customers to make the next move.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Active Marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A simple way of defining Active marketing is to outline what Passive Marketing does not do. If passive marketing in a general sense is visual media that is positioned in front of customers in the hopes of garnering attention, then active marketing is a more hands-on and dynamic approach to marketing that asks for customer involvement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This is marketing that doesn\u2019t just want to make a product announcement but also wants to offer an experience, hopefully, one that leaves customers with a positive brand association.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Today we have a variety of tools at our disposal that provide us with many more options for targeting, engaging and retaining customers. The power of the internet and social media analytics gives us the ability to be very specific about who we want to reach, what we want them to do and all at a very reasonable cost. Best of all these ad campaigns are measurable and customisable, so we can fine-tune them to achieve different results and increase the ROI.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"A few ideas to convert your marketing from Passive to Active\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Google/Facebook Ad Campaigns\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"This activity uses Social Media Marketing (SMM) and Search Engine Marketing (SEM) to allow businesses to target their audience through demographic and geographic filters. The budgets are flexible and campaign management is easy enough to DIY.\"})}),/*#__PURE__*/ _jsxs(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Being active on Social Media platforms and engaging with customers.\"}),/*#__PURE__*/ _jsx(\"ul\",{children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Engaging your audience is an ongoing process but keeping followers engaged is the key. Remember this when creating content, you either want to Educate, Entertain or Empower your people.\"})})})]}),/*#__PURE__*/ _jsxs(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Use calls to action within Gamification, in order to drive traffic\"}),/*#__PURE__*/ _jsx(\"ul\",{children:/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Don\u2019t be afraid to tell your people what you want them to do: Visit our website, Enter our contest, Get connected, Stay in touch - In the end, you want to drive traffic to your website where they will get the full story. Most importantly the activity can be measured.\"})})})]})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Active marketing requires some creative thinking, a willingness to step out of the comfort zone and start engaging with your audience. Keep in mind that the goal is to be able to measure the ROI (Return on Investment) of all your activities. Here are some examples of Measurable ROI actions:\"}),/*#__PURE__*/ _jsxs(\"ul\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Acquiring email addresses from a gamified contest\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Market research survey feedback\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Promoting an event or workshop participation\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Sale or Promotion discounts\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Pay Per Click Advertising\"})})]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Intrusive Marketing?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Often mistaken for Active Marketing, Intrusive Marketing follows a similar path yet has a different execution. Intrusive marketing involves going out of your way to promote your products or services. Quite literally invading your customers' space/time. Such as, using a pop-up ad on a webpage that a customer is browsing. While this practice may have its merits, it is a niche approach to marketing a product as an intrusive marketing effort deployed to a customer base that does not appreciate the intrusive nature of the marketing can result in undesirable results. Customers can become subconsciously repulsed by a company\u2019s branding if they associate it with an unwarranted marketing experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Your customer did not ask for the pop-up or expect it. However, your marketing message is being thrust upon the customer regardless. The customer then has to take an action to avoid seeing your message. Marketing should never feel like a roadblock or inconvenience for customers, the moment it does, the likelihood of your marketing efforts yielding positive results diminishes dramatically.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"The balance of Active & Passive within a campaign\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When deciding between passive or active marketing, consider your business model. Some businesses are more conducive to passive marketing than others. In a competitive field, you may have to take drastic action to get the attention of your customers. Because of this, you may need to use active marketing tactics to separate yourself from the pack. Passive marketing can work when you are an already established business or you are in a less competitive field.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Before choosing a marketing method, think about the corporate image you wish to portray. If you want to portray an image of professionalism at all times, sticking with a passive marketing method may be best. If you are only concerned about increasing sales and the bottom line, using an active marketing method could work.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The true winner though is a marketing campaign that strikes a balance between the two forms. If you can create a gamified marketing campaign that ticks all of the dot points under active campaigns, and have it be supported and accompanied by strong passive marketing material, the likelihood of a well-received campaign is much greater.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Remember, Passive marketing does not take a lot of effort, such as the costs associated with setting up a directory listing, making posts on blogs or social network sites, or throwing an ad in the newspaper. You'll spend more money and time on active marketing, but it has a larger return on your investment, is measurable and engages your customers by telling them what you want from them while also giving them what they want. Gamified Marketing campaigns can deliver the best of both worlds. If you would like to know more, contact us today!\"})]});export const richText49=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Across your life, almost all actions taken are psychologically motivated on some level, as we are all emotional beings that have emotional associations with all that we do and do not engage with. Marketing is a prime example, as without the possibility to emotionally reach customers, what other way could a company convince someone that they need to use their product?\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Trying to convince a bunch of customers to take a chance on your product is a task that requires you to first understand what it is that makes your customers tick. While this may sound like a large undertaking, the widely adopted use of smartphones being incorporated in to every aspect of user\u2019s lives has lead to \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/what-will-digital-marketing-look-like-in-5-years-predictions\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"customer devices such as tablets and phones being regarded as an external brain.\"})})}),\"\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"When we can tap into what people search, like and dislike it becomes almost a blueprint of what makes that person who they are. When Marketing agencies can get an understanding of who they\u2019re marketing towards, it becomes a lot easier to reach them in a way they hope will influence change.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"There are at least five psychological principles that agencies need to tap into in order to change buyer behaviour,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"gamification marketing\"})})}),\", when done properly, is a stream capable of hitting all five psychological principles simultaneously.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"In this article, we are going to discuss how gamification influences customer behaviour.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Influencing customer behaviour. It\u2019s a phrase that will always make brands sit up and pay attention. Getting customers to make the decisions you want them to make is, quite simply, the holy grail of the customer journey.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The term gamification can mislead some into thinking that it is fixed around game usage, however, it is highly focused on the measurement, behaviours, identification, and conversions of users. Gamification can bring in a positive change in your customer\u2019s behaviour, and it can help them to develop a positive brand association with your company. This is because we all have feelings, ambitions, insecurities, and reasons for whether or not we want to do certain things.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification elements are widely spread across business, marketing and educational contexts. This goes well beyond competitive & scoring elements for each respective industry to being more so structures in place for behavioural funnelling & performance optimisation from users.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Three Elements of Motivation\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamify-reviews-brian-burkes-gamify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Brian Burke\"})})}),\", with his employment at the global research and advisory firm,\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"Gartner, Inc.\\xa0\"}),\"Had accumulated a wealth of data around the concept of Gamification. So much so that he penned a book that gives an easy to read comprehension of the ins and outs of gamification.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Within his book\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/gamify-reviews-brian-burkes-gamify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"Gamify: How gamification motivates people to do extraordinary things\"})})})}),/*#__PURE__*/ _jsx(\"em\",{children:\",\\xa0\"}),\"Burke addresses Gamification\u2019s success being rooted in three motivational elements. These motivators avoid extrinsic values such as monetary rewards but rather tap into intrinsic values, such as social and self-esteem-building rewards.\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Autonomy\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"People can choose whether they want to opt in or not and then make their own choices as they proceed through the game.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Mastery\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"As players master the game, they receive constant positive feedback, motivating them to try even harder. This moves the player past a traditional evidence-based rewards program and into the realm of the emotional checkmate.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Purpose\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Unlike typical games, gamification has an overriding purpose. \u201CGamification engages players on an emotional level to help them achieve a goal that is meaningful to them.\u201D writes Burke.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you look through the lens of these 3 principles across business, marketing & education, you begin to see beyond whatever gimmicky examples come to mind and truly understand how gamification when implemented properly, is a vessel for enhancing practices that were either lacking or non-existent.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Five Psychological Principles for Influencing Customer Behaviour\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Positive Emotion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This point tackles the human desire to be intellectually stimulated and creative, through the accomplishment of a task. When people reach achievements whether they\u2019re big or small, it creates satisfaction and joy within that person which can be a catalyst for doing and achieving more.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"In the context of Gamification Marketing, when customers play a game and earn a reward for their success. The positive emotions that are associated are directly linked to the brand in question.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Engagement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It is important in our lives to be able to find activities that need our full engagement.\\xa0Engagement with the activities in our lives is important for us to learn, grow and nurture our personal happiness.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We all need something in our lives that entirely absorbs us into the present moment, creating a \u2018flow\u2019 of blissful immersion into the task or activity. If you can create an immersive experience in a game campaign, whether that be through a desirable reward, an enjoyable user experience or a competitive environment, this type of \u2018flow\u2019 of engagement is important to stretch our intelligence, skills, and emotional capabilities.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Relationships\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Relationships and social connections are one of the most important aspects of life. Humans are social animals that thrive on connection, so when a Gamification campaign taps into this through elements such as leaderboards or social media shares that permit individuals to compare accomplishments and engage in friendly competition, the individual has a stream in which they can feel a sense of fulfilment in the area of connection.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Meaning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Within everyone is the desire to have a purpose and a meaning to their life beyond simply pursuing pleasure and material wealth. When it comes to gamification marketing, the simple addition of an introductory story in a game puts forth the why behind a game along with the addition of a desirable reward is all that needs to be put in place for customers to take on the journey with a sense of pride.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Ultimately, when given a task with a well-defined reason behind it along with a clear goal to aim for, it will both pique the interest and engagement of the customer.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Accomplishments\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having attainable goals, when reached can give individuals a sense of pride, fulfilment and satisfaction. The brand association tied to a customer achieving their pursuits can have immensely positive long-term results.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"This feeds into the loss aversion theory as studies suggest that on a psychological level, losses can be twice as powerful as gains. This maintains that individuals would rather avoid losses than acquire equivalent gains. Following this model, an individual would prefer to\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"not lose\"}),\"\\xa0$5, as opposed to\\xa0\",/*#__PURE__*/ _jsx(\"em\",{children:\"finding\"}),\"\\xa0$5.\\xa0\"]}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"People are willing to participate in any task if the reward is great enough. Whether that be the euphoria that comes with accomplishment or the tangible incentives upon completion. Positive experiences are the driving force behind most customer decisions, so if a marketing campaign can utilise the core values of gamification effectively, it stands to yield great returns from customer engagement.\"})]});export const richText50=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"eLearning has been around for some time now, and as a result has found itself growing, shifting and changing all in the name of optimising the user experience. From its humble beginnings as an additional learning resource in the form of an editable online document through to today\u2019s profile-driven, mobile-friendly eLearning apps, there has been a lot of growth and development in what eLearning is capable of doing and how accessible education can be to unique users.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"One of the biggest factors for \",/*#__PURE__*/ _jsx(Link,{href:\"http://www.archylearning.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"eLearning systems\"})}),\" experiencing exponential adoption rates in recent years is the integration of game mechanics through their systems. It may sound like a goofy reason but there\u2019s actually quite a science behind it. So the question remains, can you use a gamified LMS to educate, inspire, and engage your users? Lets take a look at what makes \",/*#__PURE__*/ _jsx(Link,{href:\"http://www.archylearning.com/\",openInNewTab:true,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:\"gamified learning\"})}),\" so appealing to both educational bodies and students alike, but first a little look at what gamification is.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What is Gamification?\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The term \u2018Gamification\u2019 refers to the application of game elements to non-game contexts to increase user engagement.\\xa0In other words, gamification is about making a monotonous task into a game-like experience. In the context of learning online, it doesn\u2019t have to be limited to clicking through and reading long-form pages, and typing answers into select fields. No matter who you are, we all like playing some form of games and there\u2019s a multi-tiered reasoning for this. Beyond the entertainment value of a game, there are clearly defined goals & objectives, social aspects, feedback systems and established incentives & rewards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The mechanics and dynamics behind a game's structure are essentially what makes the game a game at all, for example, take away the mechanics and dynamics from the game of Poker and you\u2019re simply left with a deck of cards and a stack of player chips. Through the lens of learning if you can apply game mechanics and dynamics to education, there is naturally an established learning funnel that encourages users to not just try to be a sponge for new information but they truly engage and retain what is being taught.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Reflection and repetition lead to retention. You can get to this by presenting content to a learner, give them time to reflect on what they learned, then introduce a game where the learner needs to recall what they previously reviewed and had time to reflect on, in order to advance within the game; or compete with their peers.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is effective because it taps into people\u2019s natural desires for competition and triumph. Teachers, coaches, trainers, managers and other professionals use gamification to increase participation and improve productivity. Gamification is also often an essential feature in apps and websites designed to motivate people to meet personal challenges. By tracking progress it makes it feel like a challenge.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification vs Game-based Learning\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is becoming a significant part of the Learning and Development strategy within both educational bodies and corporate organisations. When implementing an effective gamification strategy, an organisation can transform an ordinary topic into an interactive, competitive and rewarding experience, essentially, turning learners into participators. Some people can confuse gamification with game-based learning.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"There are many differences between game-based learning and gamification. For example, when we are thinking of the term \u201Cgame\u201D what other corresponding words come to mind? How about \u201Cwin\u201D or \u201Close\u201D? Winning or losing are outcomes of a game. Gamification does not have winners or losers, there are always more levels to advance to, or higher tiers to reach. With game-based learning, there is always an objective and the learner either wins or loses, or answers correctly/incorrectly, advances/has to try again.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"While there is nothing objectively wrong with game-based learning, the tailor-made experiences can become restrictive after awhile. Gamification manages to walk a fine line between being personalised enough for users while also catering to a wider audience.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Benefits of Gamified Learning\"})}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Points\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If Badges are landmarks in accomplishment, then Points are the pathway unto those landmarks. Points are tangible, measurable evidence of accomplishment. Points help participants monitor their progress, both keeping score and establishing status. Points are awarded for completing activities, sharing, or contributing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points are the granular units of measurement in gamification. They are single count metrics. This is the way the system keeps count of the users actions pertaining to the targeted behaviours in the overall gamification strategy.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Levels\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levels are indicators that a user has reached a milestone. Levels are often defined as point thresholds, so that users can automatically level up based on their participation, or use levels to indicate status and control access to content.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levels map to the learning journey and as the learner goes through each level, it signifies a step up in proficiency for them. Having established levels helps users to comprehend the progress they\u2019ve made in educating themselves on a subject matter, as well as helping establish the educational pathway that lay ahead of them. This helps breakdown what could otherwise come across as an overwhelming undertaking of work into more approachable segments.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating tiers of achievement, helps build an overall sense of where a participant sits within a line of progression. By having levels in place, you\u2019ve created an indicator of long-term or sustained achievement for participants in an initiative. Levels indicate that an individual has reached a point of achievement and progression that has elevated them into a more advanced ring of goals and objectives they are now deemed capable of achieving.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levelling up is used to identify status within a community and to unlock new objectives, badges, activities, and rewards. Levels and goals help to map a users progression through a system. It can be as important to see where you can go next as it is to see where you have been.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Challenges\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"These map to the learning objectives or learning goals and help to motivate users along the learning pathway. With established challenges laid before users, a task that could otherwise be as mundane as reading and answering a questionnaire can become an engaging task.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested, just when participants may feel like they have mastered all that there is to master, when interest is starting to drop off, that is when you test their knowledge and provoke them in to applying it. Overcoming challenges will make people feel they have earned their achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges give people missions to accomplish and then reward them for doing so. Challenges give people goals and the feeling like they\u2019re working toward something. The general approach is to configure challenges based on actions that you\u2019re tracking, and reward your users for reaching milestones with trophies, badges and achievements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keeping individuals on their toes with strategically placed challenges means the longevity of participant attention goes further than if it were simply left in the hands of the originally outlined goals. Gamification is all about user engagement and challenges are a way of making the process less robotic, forcing individuals to get off autopilot and actually get involved in what they\u2019re doing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Leaderboards\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to motivate a user into giving the task at hand, all that they\u2019ve got, is to show them how they compare to others, as an individual or in a team. The use of time-based, team and individualised leaderboards helps users see where they rank amongst others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards are dashboards that are used to provide a pictorial view of the overall progress\u2014including against others. The analytics keeps learners connected to the learning journey and aligned to meeting their terminal objectives.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards cultivate the social aspect of points and badges. The sense of competition that is built around a leaderboard, gives people a chance to prove themselves against others. It can be a way to win rewards, but can also be a place where new relationships are formed.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Collaboration\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This feature not only facilitates team-building but also enables learners to leverage the support of peers in social forums or gain guidance from experts to meet their goals.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Reward\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Rewards are viewed as a positive motivator that help identify accomplishment.\\xa0The reward structure of any game plays a significant role in its success. If you constantly throw points, badges, and rewards at your users then they won\u2019t take them seriously. It will suddenly become easy, the rewards won\u2019t feel special.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is geared towards encouraging users to carry out specific actions, rewards are an indicator of growth and progression, whether it be tangible or intangible.\\xa0By rewarding users for carrying out specific behaviours you can motivate them to carry out your desired results.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Status\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The social aspect of Humans innately brings forth a desire for people to achieve and retain the respect of others, social status, and attention. All elements of game mechanics drive the status dynamic, but having achieved a higher level is the primary motivator.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Instant feedback\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"This helps learners know how they are faring against their learning goals and based on this, they can adopt the necessary measures to step up their performance. One of the biggest builders of momentum in people\u2019s learning is having access to an established feedback system, as people thrive of having the knowledge of how well they\u2019re doing at a task.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Achievement\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A large percentage of people in the world are completionists. They have an in-built desire to achieve, to fully complete, and to accomplish something difficult that others have previously failed at through prolonged and repeated efforts, and ultimately to win. People motivated by achievement tend to seek out challenges and set moderately difficult goals. Their most satisfying reward is the recognition of their achievements (referring back to Status).\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Competition\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Competition is often strongly tied to the rewards allocated, yet this isn't the only motivating factor associated. The status and achievement dynamics are well and truly interlaced within the competitive motivations of people.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This can be leveraged effectively as it helps learners assess where they stand against other peers or competing teams.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"We gain a certain amount of satisfaction by comparing our performance to that of others, resulting in higher levels of performance from users. This is much the same as if you were to workout at the gym by yourself or with a partner, there is a noticeable difference in the level of energy your body can exude when there is another party present.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"All elements of game mechanics tap into this desire, but the use of leaderboards is central to display competitive results and celebrate winners.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Trophies and Badges\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An indicator of accomplishment or mastery of a skill is especially meaningful within a community that understands its value. Badges are often used to identify skills and expertise within a group.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"As the learners go through the learning path and clear certain levels, they are given badges. These reflect affirmations for their significant achievements.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once the participants have accumulated a certain number of points, they may be awarded badges. Badges are a form of virtual achievement by the participants. They provide positive reinforcement for the targeted behaviour. Unlike Leaderboards, that consistently update who is placed upon them. Badges are awarded to individuals as a landmark of their own personal achievements. A physical reminder of what one has accomplished. Badges address the motivational driver of collection and achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Badges have a social aspect to them, as we humans often crave outward recognition for our accomplishments; gamification understands this and utilises this driver within initiatives to get the most out of participants.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"A gamification Learning Management System (LMS) isn\u2019t just a tool to appease modern generations and fuel their extrinsic motivation. It\u2019s a fun and immersive framework that is established with the sole purpose of motivating users to take true ownership over their learning experience. Unfortunately, most standard schooling takes a singular form and does not look to cater towards individuals learning needs and requirements. Gamified learning allows for a variety of mediums to be woven into a learning experience, resulting in a more diverse learning experience for users.\"})]});export const richText51=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsxs(\"p\",{children:[\"Gamification has been widely applied in marketing strategies over the years, yet it can take several forms. \",/*#__PURE__*/ _jsx(Link,{href:\"http://socialmarketingfella.com/why-70-of-forbes-global-2000-orgs-are-building-gamification-apps/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Forbes, in 2013 estimated that over 70% of their 'Global 2000 Companies'\"})})}),\" list were surveyed that they plan to use gamification for the purposes of marketing and customer retention moving forward.\\xa0\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"So \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"what is Gamification?\"})})}),' One of the most popular definitions can be found in an academic paper from 2011 where gamification was defined as \"',/*#__PURE__*/ _jsx(Link,{href:\"https://www.researchgate.net/publication/221518895_Gamification_Using_game_design_elements_in_non-gaming_contexts\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"the addition of game elements to non-game activities\"})})}),'\". Within the marketing industry, gamification serves the purpose of engaging and motivating users to perform actions in association with a brand to boost sales.']}),/*#__PURE__*/ _jsx(\"p\",{children:\"With that being said here are the 5 different forms of Gamification Marketing.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Transmedia\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Transmedia is the practice of taking a media property and extending it into a different medium to either expand upon the material or support it. In 1997, Nintendo attempted their own form of transmedia with their N64 release of \",/*#__PURE__*/ _jsx(\"em\",{children:\"'007: GoldenEye'\"}),\". This was a triple-A game, that was created to bring more attention to the film of the same title's release.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The video game version of the Bond classic ended up making more money in the end than the film itself.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"It\u2019s no surprise then that 20 years later \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/mobile-gaming-now-makes-up-more-the-50-of-the-global-games-market-in-2018\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"the video game industry is now 4x larger than the movie industry\"})})}),\", as playing games has beat out watching movies. Perhaps we will begin seeing advertisements for video games within movies.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Brandification\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Brandification in its simplest form consists of in-game advertising for real-world products & brand awareness. This could look like messages, images or videos promoting a brand, product or service within a video games' world.\\xa0\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Cases of Brandification in video games trace back to as early as the 80s but one of the most recent case studies of Brandification come from Elon Musk and the team at Tesla. \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/gamification-blog/tesla-s-video-game-marketing-campaign\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsxs(\"span\",{children:[\"Tesla is using \",/*#__PURE__*/ _jsx(\"em\",{children:\"Player Unknown's Battlegrounds\"})]})})}),\"\\xa0(PUBG) as a platform to market their cars. PUBG, one of my personal favourites, is one of the most played and viewed competitive video games in the world right now.\\xa0\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"Tesla, as of July 2020 placed their cars within the game as drivable vehicles for players, in order to increase customer engagement and time spent with their product. Clever!\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Advergame\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An advergame is a gamification technique that sees an online video game promote a particular brand, product, or marketing message by integrating it into a game template, created expressly for promotional purposes. Advergames these days are often commissioned for mobile devices to support other media, not replace them.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Advergames first became popular in the 90s with soft drink-themed games like\",/*#__PURE__*/ _jsx(\"em\",{children:' \"Pepsi Man\"'}),\" and \",/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CSpot\u201D \"}),\"from Brands like Pepsi and 7UP. Advergames have remained the optimal form of gamified marketing. In 2019, branded games took the form of popular mobile games like '\",/*#__PURE__*/ _jsx(Link,{href:\"https://king.com/game/candycrush\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Candy Crush\"})})}),\"' & '\",/*#__PURE__*/ _jsx(Link,{href:\"https://templerun3.co/\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Temple Run'\"})})}),\" to promote products and services. These are done through companies like \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.wikizero.com/en/Gamify_(company)\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Gamify\"})})}),\" or popular DIY website platforms like \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.wix.com/app-market/gamify-game-maker\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"WIX\"})})}),\" or \",/*#__PURE__*/ _jsx(Link,{href:\"https://apps.shopify.com/games-by-gamify\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Shopify\"})})}),\". Advergames have been proven to get higher levels of engagement and redemption than more traditional advertisements.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Experiential Marketing\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Experiential marketing can be defined as providing a fully immersive and interactive event that is linked to a brand campaign. Experiential marketing, while mostly taking place in physical locations can also take place within AR & VR formats as well.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/nissan-a-gamify-customer-story\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"Nissan partnered with Gamify\"})})}),\" to create an experiential marketing campaign that was hosted at the Fast 5 Netball series. This campaign was hosted on a multi-screen booth that required players to swat away incoming Netballs in a 180\\xb0 view. The top players on the leaderboard were announced Netball related prizes in the stadium prior to the Grand Final Game.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Volkswagen is also known for doing experiential marketing campaigns, like the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/what-is-gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"piano stairs\"})})}),\", bottle bank arcade and the \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.youtube.com/watch?v=MbyGXMmRQRQ&ab_channel=LiviuMarica\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"speed camera lottery\"})})}),\". These cases are all perfect examples of participants being enticed into taking a break from their everyday lives to have a unique and fun experience that\u2019s positively associated with whichever brand is hosting the campaign.\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Alternate Reality Games\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Alternate reality games (ARGs) are online experiences that use the real world to tell a story through user actions. Typically ARGs leverage social media & technologies to some degree to provide information to participants.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Whereas traditional gaming is designed to help people escape from reality, ARGs are actually designed to make reality more engaging. ARGs are similar to transmedia, however, the strong reliance on real-world actions is what sets ARGs apart.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"A well-known example of an ARG is the online community experience, \",/*#__PURE__*/ _jsx(Link,{href:\"https://en.wikipedia.org/wiki/I_Love_Bees\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:/*#__PURE__*/ _jsx(\"em\",{children:\"\u201CI Love Bees\u201D\"})})})}),\". A puzzle-solving game with supporting material for \",/*#__PURE__*/ _jsx(\"em\",{children:\"Halo 2\"}),\"\u2019s release. This ARG had an online community of over 600,000 people working collaboratively to unlock exclusive clips and material related to Halo 2\u2019s release.\"]}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Also, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.thrillist.com/entertainment/nation/dark-knight-arg-why-so-serious-alternate-reality-game\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"The Dark Knight\u2019s ARG\"})})}),\" was an iconic scavenger hunt that was set up to promote the movie\u2019s release.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"ARGs are a perfect way to create a deeper connection between participants and a brand through an earned experience.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"While gamification marketing can take one of the five aforementioned forms, gamification marketing is mostly referring to advergames, as they are the cheapest, quickest and least disruptive form of gamification marketing experience available.\"}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"To find out more about advergames, \",/*#__PURE__*/ _jsx(Link,{href:\"https://www.gamify.com/contact\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"contact Gamify today\"})})}),\".\"]})]});export const richText52=/*#__PURE__*/ _jsxs(React.Fragment,{children:[/*#__PURE__*/ _jsx(\"p\",{children:\"Welcome back for Part 2 of Gamification for Dummies, where we will continue on with some of the structural elements that make up a strong gamification system.\"}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"What Is Gamification?\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"Before we press on to a list of examples and gamification building blocks, let\u2019s backtrack a second to fill in those late comers as to what gamification is. The elevator explanation of gamification is, the process of the addition of game-like elements into non-game environments, like a website, online community, fitness app, learning management system, marketing strategy or user profile to increase participation. The goal of\\xa0\",/*#__PURE__*/ _jsx(\"strong\",{children:\"gamification\"}),\"\\xa0is to engage with consumers, employees and partners to inspire collaborate, share and interact with a process more thoroughly.\"]}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the most basic forms of gamification is the act of simply getting a stamp every time you buy a coffee from your local cafe. The simple progress system that gives the card owner instant feedback on their activity as well as an update as to how far off they are from receiving a free coffee as a reward for their loyalty. It\u2019s almost as if completing a level and getting a reward.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With the rise of gamification use across several industries, the border between real life and gaming has blurred somewhat. Gamification\u2019s ability to make real-life actions more game-like only serves to draw more engagement from users. You may have already seen examples of this in your daily life through fitness, banking and social media apps as a way of you completing tasks and prompts.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The point of gamification is to appeal to or exploit our natural affinity for achievement, competition and showing off. Games are fun because they incorporate these elements that our brains really are quite receptive too, so it's hardly a surprise that people, places and things have utilised these findings in order to help users make things that seem more mundane feel more game-like.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Gamification examples\"})}),/*#__PURE__*/ _jsxs(\"p\",{children:[\"If you\u2019re feeling like Gamification is a little too gimmicky for your taste, if you\u2019re wondering who really utilises gamification anyway, well, it turns out that almost everyone does in fact utilise gamification to some varying degree. In fact,\\xa0\",/*#__PURE__*/ _jsx(Link,{href:\"https://www.researchgate.net/publication/256743509_Does_Gamification_Work_-_A_Literature_Review_of_Empirical_Studies_on_Gamification\",openInNewTab:false,smoothScroll:false,children:/*#__PURE__*/ _jsx(\"a\",{children:/*#__PURE__*/ _jsx(\"span\",{children:\"50% of startups\"})})}),\"\\xa0polled said they were integrating gaming elements into their strategy this year. This goes beyond startups though, with many reputable companies have researched and acknowledged the potential behind gamification, brands such as;\"]}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"McDonalds\"})}),/*#__PURE__*/ _jsx(\"p\",{children:/*#__PURE__*/ _jsx(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"McDonalds has been implementing gamification within their annual McDonalds Monopoly competition for decades now. Before technology could even catch up to optimise the process, McDonalds had been utilising game mechanics & dynamics in order to encourage customers to make repeat purchases, upgrade their meal options, and increase the amount of times they visit a McDonalds, all so that they can potentially have the chance at winning one of many big ticket prizes.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"This example was so effective from initial launch that what was supposed to by a one-off marketing initiative has turned into an annual event at their stores.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Uber\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If the easy accessibility to rides and meals from Uber wasn\u2019t already enough, Uber has now implemented Uber Rewards. A loyalty program that allows for users to earn points for every eligible dollar spent with either Uber or Uber Eats. These points then go towards unlock able rewards & benefits.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"With tiered member rankings ranging from Blue, Gold, Platinum and Diamond, Uber users can see within their app where they sit within the ranking system and how far off they are from reaching the next tier of benefits and status. This is a perfect example of both incentive structures and loss aversion working in tandem with each other, as the ability to lose status is also a possibility that motivates users to continue diligently using Uber\u2019s services.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Nike\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Nike\u2019s running app, Nike+ is one of the biggest standout examples of a gamified product.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"An app that is built around tracking and motivating users on their run progress was always going to be a success, especially from such a reputable brand. It taps into our natural competitive spirit, tracking user\u2019s running statistics and measures their progress towards goals. It compels users to go out and beat out their own personal bests, while also providing a social aspect to the app that facilitates recognition in achievement and another stream of competition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"The advantage for Nike is that the app gets more people out and running which simultaneously builds positive brand association for users that are making positive life choices while also driving Nike sales due to encouraged wear and tear on runners.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Duolingo\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"It has always been the goal of the founders of Duolingo to create the\\xa0very best language learning experience in the world. How they set out to achieve that goal is by identifying the problems people wanting to learn a new language face, and they are; a) Self-motivation & b) Knowledge retention.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Duolingo then after much research and AB testing formulated a four-point gamification strategy;\"}),/*#__PURE__*/ _jsxs(\"ol\",{children:[/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Enable users to set personal daily goals\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Regularly motivate users to continue adding to their progress with visual aids\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Notifications and streak updates to encourage return usage\"})}),/*#__PURE__*/ _jsx(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/ _jsx(\"p\",{children:\"Introduce in-game currency as rewards for user progress\"})})]}),/*#__PURE__*/ _jsx(\"p\",{children:\"The app approaches language learning with multiple choice questions and mapped out stages to keep users interested. You can also set goals, pick up badges, and earn points to buy power-ups along the way.\"}),/*#__PURE__*/ _jsx(\"h2\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Game Mechanics\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"So we\u2019ve covered a general overview of what Gamification is and what its purpose is, now lets take a look under the hood at the structures and details that make for a strong Gamification structure.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Gamification is built upon Game Mechanics, which is proven to motivate and engage users. Whilst a sole reliance upon Game Mechanics is not enough to ensure a fully engaging experience,\\xa0they\\xa0are paramount within an initiative, if it\u2019s to be seen as Gamification at all.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Using any combination of the following game mechanics, sets a precedent for a successful gamification initiative, 10 prime examples of Game Mechanics are as follows;\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"1. Meaning & Purpose\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"The simple use of narrative in the lead up to a task, helps draw in the participants and creates a sense of direction and purpose moving forward with whatever task has been Gamified. An example of this can be found within the area of Gamified health. The fitness app Zombie Run, uses story to motivate the participants to run faster and longer, creating a world in which zombies are pursuing them. The activity helps distract participants from the otherwise monotonous task of jogging (sometimes you just need to \u201Crun for your life\u201D in order to run).\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Some people just need to understand the meaning or the purpose of what they are doing. For others they need to feel they are part of something greater than themselves. Whether you have a full-scale story or just a simple notification before beginning a Gamified initiative, that can be the difference between a task being a chore or an experience.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"2. Leaderboards\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"One of the best ways to motivate a user into giving the task at hand all that they\u2019ve got, is to show them how they compare to others, as an individual or in a team. The use of time-based, team and individualised leaderboards helps users see where they rank amongst others.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Leaderboards cultivate the social aspect of points and badges. The sense of competition that is built around a leaderboard, gives people a chance to prove themselves against others. It can be a way to win rewards, but can also be a place where new relationships are formed.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"3. Loss Aversion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"No one likes to lose things. Fear of losing status, friends, points, achievements, possessions, progress, and so on, can be a powerful reason for people to maintain and move ahead with a task.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Think of it this way. What motivates you more, earning $5 or not losing $5? Did you feel that instinctual need to check your pockets? It\u2019s funny how having something within your possession, gives you an unspoken responsibility to care for it.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you start a game of FarmVille, you\u2019re gifted with a piece of digital farmland, filled with crops and livestock. The sense that you must care for your land and all that is within it has managed to keep some players still to this day logging on to Facebook, to see how they\u2019re progressing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsxs(\"strong\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"4. Feedback\"]})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When participants in a Gamified initiative are regularly notified of goals and achievements, this feedback allows for them to feel a sense of progression, which then encourages participants to lean in to the progressive momentum and achieve further results.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Progress and feedback come in many different forms for many different user types, particularly as they all need some sort of measure of progress or feedback, however, some types work better than others. A few examples include, onscreen notifications, text messages, word of mouth or emails. Feedback can be used to congratulate a user for reaching a goal, encourage the next step to a milestone or promote a new reward.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsxs(\"strong\",{children:[/*#__PURE__*/ _jsx(\"br\",{}),\"5. Badges\"]})}),/*#__PURE__*/ _jsx(\"p\",{children:\"An indicator of accomplishment or mastery of a skill is especially meaningful within a community that understands its value. Badges are often used to identify skills and expertise within a group.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Once the participants have accumulated a certain number of points, they may be awarded badges. Badges are a form of virtual achievement for the participants. They provide positive reinforcement for the targeted behaviour. Unlike Leaderboards, that are consistently updated, badges are awarded to individuals as a landmark of their own personal achievements. A physical reminder of what one has accomplished, badges address the motivational driver of collection and achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Badges have a social aspect to them, as we humans often crave outward recognition for our accomplishments. Gamification understands this and utilises this driver within initiatives to get the most out of participants.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"6. Points\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If Badges are landmarks in accomplishment, then Points are the pathway unto those landmarks. Points are tangible, measurable evidence of accomplishment.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points help participants monitor their progress, both by keeping score and establishing status. Points are awarded for completing activities, sharing, or contributing.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Points are the granular units of measurement in Gamification. They are single count metrics. This is the way the system keeps count of the player's actions pertaining to the targeted behaviours in the overall Gamification strategy.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"7. Levelling Up\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Creating tiers of achievement, helps build an overall sense of where a participant sits within a line of progression. By having levels in place, you\u2019ve created an indicator of long-term or sustained achievement for participants in an initiative. Levels indicate that an individual has reached a point of achievement and progression that has elevated them into a more advanced ring of goals and objectives they are now deemed capable of achieving.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levelling up is used to identify status within a community and to unlock new objectives, badges, activities, and rewards.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Levels and goals help to map a users progression through a system. It can be as important to see where you can go next as it is to see where you have been.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"8. Goals\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Goals are the objectives that points, badges and challenges all stem from. The direction of the narrative will lead participants to pursue these goals and, as a result, unlock rewards and recognition.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Missions or challenges give users a purpose for interaction, and educate users about what is valued and possible within the experience.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Goals are a powerful Game Mechanic to motivate people to action. If the narrative gives a sense of purpose, then goals give a sense of direction. Goals are most effective when they lead individuals to believe they are working to achieve something great, something awe-inspiring, and something bigger than themselves.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested, testing their knowledge and allowing them to apply it. Overcoming challenges will make people feel they have earned their achievement.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"9. Social Network\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"When you think of Game Mechanics, and just games in general, you think of the social aspect that comes with engaging in an activity. Having a community within a Gamified initiative is where it will derive its meaning for goals, badges, competitions, and other mechanics. We are social beings and relationships have a powerful effect on how we feel and what we do.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Having an opportunity to share participant achievements creates energy. Others learn about goals, badges, and rewards that they may want to pursue. Status can lead to greater visibility for people, creating opportunities to form new relationships. You can also make use of feedback mechanics such as leaderboards and certificates.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"10. Challenges\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"Challenges help keep people interested - just when participants may feel like they have mastered all that there is to master,\\xa0and interest\\xa0begins to drop off, that is when you test their knowledge and provoke them into applying it. Overcoming challenges will make people feel they have earned their achievement.\"}),/*#__PURE__*/ _jsx(\"p\",{children:\"Keeping individuals on their toes with strategically placed challenges means the longevity of participant attention goes further than if it were simply left in the hands of the originally outlined goals. Gamification is all about user engagement and challenges are a way of making the process less robotic, forcing individuals to get off autopilot and actually get involved in what they\u2019re doing.\"}),/*#__PURE__*/ _jsx(\"h3\",{children:/*#__PURE__*/ _jsx(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/ _jsx(\"p\",{children:\"If gaining virtual XP points will help you lose weight or save you money on your next trip, imagine what other tasks you can be motivated into accomplishing with the assistance of gamification.\"})]});"],
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