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  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{addPropertyControls as n,ControlType as r,Link as i}from\"framer\";import*as a from\"react\";let o=\"C6eldF92t\",s=\"BBZtUDBr1\",h=\"NVoke9Mvv\",l=\"i9_vILmWf\",c=\"GuRKT5vYq\",d=(e,t)=>{if(e&&\"object\"==typeof e)return{...e,alt:t};},p=[{index:0,id:\"EvwH6a9mu\",[o]:\"Writing Statistics: Facts, Salaries & Industry Trends\",[s]:\"facts-salaries-industry-trends\",[h]:\"2024-04-11T00:00:00.000Z\",[l]:d({src:\"https://framerusercontent.com/images/bKBUC4by7njfDmt5bsKMJrleK9o.png\",srcSet:\"https://framerusercontent.com/images/bKBUC4by7njfDmt5bsKMJrleK9o.png?scale-down-to=1024 721w, https://framerusercontent.com/images/bKBUC4by7njfDmt5bsKMJrleK9o.png 1200w\"},\"Blue Flower\"),[c]:/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Want to make a living writing?\"}),/*#__PURE__*/e(\"p\",{children:\"Then you need to get serious about it. And that starts with being pragmatic.\"}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t buy into the\\xa0\",/*#__PURE__*/e(i,{href:\"https://en.wikipedia.org/wiki/Starving_artist\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"starving artist\"})}),\"\\xa0archetype that has been endlessly romanticized in our culture since the late 18th century.\"]}),/*#__PURE__*/e(\"p\",{children:\"The truth is that there\u2019s nothing glamorous in not being able to pay the rent, put food on the table, or keep the lights on.\"}),/*#__PURE__*/e(\"p\",{children:\"So what are the financial realities of being a professional writer?\"}),/*#__PURE__*/e(\"p\",{children:\"Here are the numbers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Writing Industry Overview\"}),/*#__PURE__*/t(\"p\",{children:[\"Since 2011, the number of writers in the United States has increased by 8%, reaching\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.statista.com/statistics/572476/number-writers-authors-usa/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"44,240 writers\"})}),\"\\xa0in 2020.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Interestingly, this means that there were\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.statista.com/statistics/572476/number-writers-authors-usa/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"1,620 fewer writers\"})}),\"\\xa0than in 2019, making it the lowest number of writers since 2015.\"]}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s probably safe to assume that the Covid-19 pandemic has contributed to this decrease in the number of writers, especially given that it led to mass layoffs by the\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.nytimes.com/2020/04/10/business/media/news-media-coronavirus-jobs.html\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"news media outlets\"})}),\"\\xa0that affected journalists and freelance writers alike.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Author Salary\"}),/*#__PURE__*/e(\"p\",{children:\"Now that we have a better understanding of the writing industry as a whole, let\u2019s take a closer look at published authors.\"}),/*#__PURE__*/e(\"p\",{children:\"We don\u2019t have a separate Bureau of Labor Statistics data for authors, so we don\u2019t know what the average author salary is, but it doesn\u2019t matter because the \u201Caverage\u201D is a meaningless number in long-tail distribution.\"}),/*#__PURE__*/e(\"p\",{children:\"However, we do have some data on those extreme outliers that rake in a disproportionate amount of money, so let\u2019s take a look at it, shall we?\"}),/*#__PURE__*/t(\"p\",{children:[\"Between June 2018 and June 2019, the top five wealthiest authors globally have earned a combined income of\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.statista.com/statistics/275232/earnings-of-the-wealthiest-authors-worldwide/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"$235 million\"})}),\", with J. K. Rowling leading the pack with an income of\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.statista.com/statistics/275232/earnings-of-the-wealthiest-authors-worldwide/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"$92 million\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Note that the income distribution isn\u2019t normal at the top either, since Stephen King, the last on the list, earned \u201Cjust\u201D\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.statista.com/statistics/275232/earnings-of-the-wealthiest-authors-worldwide/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"$17 million\"})}),\", which is 5x less than\\xa0\",/*#__PURE__*/e(i,{href:\"https://bestwriting.com/famous-authors/jk-rowling\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"J. K. Rowling\"})}),\".\"]})]})},{index:1,id:\"QeMIr33SR\",[o]:\"How Much Does Content Marketing Cost?\",[s]:\"how-much-does-content-marketing-cost\",[h]:\"2024-04-11T00:00:00.000Z\",[l]:d({src:\"https://framerusercontent.com/images/e49VevfFqZCDK6zWNygettSwN8.png\",srcSet:\"https://framerusercontent.com/images/e49VevfFqZCDK6zWNygettSwN8.png?scale-down-to=1024 819w, https://framerusercontent.com/images/e49VevfFqZCDK6zWNygettSwN8.png 1200w\"},\"\"),[c]:/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"No matter how effective and popular it may be,\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"content marketing costs money\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Whether you have to\\xa0\",/*#__PURE__*/e(i,{href:\"https://contentwritingjobs.com/post-a-job\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"hire content writers\"})}),\", invest in paid media ads, or use expensive marketing tools, to make your content marketing strategy, you need to make a serious financial investment.\"]}),/*#__PURE__*/e(\"p\",{children:\"In this article, you will learn how much content marketing costs, and how you can expect to invest in it.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s get started.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Costs Depend on the Strategy\"}),/*#__PURE__*/e(\"p\",{children:\"Before discussing specific content marketing costs, we need to take a quick look at the parts that constitute a content marketing strategy. These parts will define the ultimate costs you need to incur to implement your strategy.\"}),/*#__PURE__*/e(\"h3\",{children:\"Content Planning and Governance\"}),/*#__PURE__*/e(\"p\",{children:\"The first part of any content marketing strategy relates to the strategic and administrative part of a content marketing strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"By\\xa0\",/*#__PURE__*/e(\"em\",{children:\"planning\"}),\", I mean all the tasks required to develop a content strategy, which includes:\"]}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(34, 34, 34)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Researching your buyer personas\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Developing a keyword plan\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Auditing your existing content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Defining your ultimate goals and the KPIs associated with them\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"By\\xa0\",/*#__PURE__*/e(\"em\",{children:\"governance\"}),\", I\u2019m referring to the organization of your\\xa0\",/*#__PURE__*/e(i,{href:\"https://contentwritingjobs.com/blog/content-development\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"content development process\"})}),\", which, in turn, defines the steps your company takes to create, publish, and promote a content piece.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Content Creation\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to creating the content defined in your strategy, the people involved, and their skill will determine your costs. If your content strategy focuses entirely on writing articles, then your writers will be your main expense. What\u2019s more, the experience, topic, and industry will also impact the content creator\u2019s costs.\"})]})},{index:2,id:\"BaNmrlg6A\",[o]:\"10 Persuasive Writing Techniques to 10X Your Marketing Copy\",[s]:\"10-persuasive-writing-techniques\",[h]:\"2024-04-11T00:00:00.000Z\",[l]:d({src:\"https://framerusercontent.com/images/7EaWs6QRKzjWGvVh0bhiO9JA1U.png\",srcSet:\"https://framerusercontent.com/images/7EaWs6QRKzjWGvVh0bhiO9JA1U.png?scale-down-to=512 512w, https://framerusercontent.com/images/7EaWs6QRKzjWGvVh0bhiO9JA1U.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/7EaWs6QRKzjWGvVh0bhiO9JA1U.png 1580w\"},\"\"),[c]:/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Persuasion is a powerful word for anyone in the marketing space.\"}),/*#__PURE__*/t(\"p\",{children:[\"The ultimate goal of your marketing, after all, is\\xa0\",/*#__PURE__*/e(\"em\",{children:\"to persuade people to buy from you\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"But how do you persuade people when everyone seems to sell them something? What tools do you have at your disposal to make your writing more persuasive?\"}),/*#__PURE__*/e(\"p\",{children:\"Today, I want to answer all these questions for you by first showing you the persuasion strategy a Nobel-winning laureate developed that will transform the way you write your copy.\"}),/*#__PURE__*/t(\"p\",{children:[\"Then, I want to share my favorite\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"ten persuasive techniques\"}),\"\\xa0that will 10x your copy fast.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s get started.\"}),/*#__PURE__*/e(\"h2\",{children:\"What Is Persuasive Writing?\"}),/*#__PURE__*/e(\"p\",{children:\"Persuasive writing is a method that leverages human biases to make a message more attractive in the eye of the recipient.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Be Persuasive: A Psychological Explanation\"}),/*#__PURE__*/e(\"p\",{children:\"If I asked you whether you are a rational or an irrational person, what would you say? Most likely, you\u2019d pick the former.\"}),/*#__PURE__*/e(\"p\",{children:\"Sure, you can get emotional every so often, but most likely, you are in charge of your emotions, thoughts, and actions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Other people are dumb and irrational, but you\u2019re not. You\u2019re\\xa0\",/*#__PURE__*/e(\"em\",{children:\"different\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"In reality, all humans fall for the same irrational behaviors and thinking patterns. We consistently make cognitive mistakes that go against our self-interest, despite our deepest efforts not to make them.\"}),/*#__PURE__*/t(\"p\",{children:[\"Consider smoking: every smoker knows he should stop doing it, but they can\u2019t stop. Most smokers want to quit, but their addictions are simply too strong. 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Leave people be people, and they\u2019ll do fine.\\xa0\",/*#__PURE__*/e(\"em\",{children:\"If only it were so easy\"}),\".\"]})]})}];for(let e of p)Object.freeze(e);n(p,{C6eldF92t:{defaultValue:\"\",title:\"Title\",type:r.String},BBZtUDBr1:{title:\"Slug\",type:r.String},NVoke9Mvv:{defaultValue:\"\",title:\"Date\",type:r.Date},i9_vILmWf:{title:\"Image\",type:r.ResponsiveImage},GuRKT5vYq:{defaultValue:\"\",title:\"Content\",type:r.RichText}}),p.displayName=\"Blog\";export default p;export const enumToDisplayNameFunctions={};export const utils={async getSlugByRecordId(e,t){var n;return null===(n=p.find(t=>t.id===e))||void 0===n?void 0:n[s];},async getRecordIdBySlug(e,t){var n;return null===(n=p.find(t=>t[s]===e))||void 0===n?void 0:n.id;}};\nexport const __FramerMetadata__ = {\"exports\":{\"default\":{\"type\":\"data\",\"name\":\"data\",\"annotations\":{\"framerRecordIdKey\":\"id\",\"framerRecordIndexKey\":\"index\",\"framerRecordIncludedLocalesKey\":\"includedLocales\",\"framerCollectionId\":\"DSBmkZ1xM\",\"framerData\":\"\",\"framerCollectionUtils\":\"1\",\"framerContractVersion\":\"1\",\"framerEnumToDisplayNameUtils\":\"2\",\"framerSlug\":\"BBZtUDBr1\"}},\"enumToDisplayNameFunctions\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"utils\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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