{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/lUEnGCDoQDTMWBfWtc5u/QOhevYuLr23xnCXxGBkR/fXRmixpm4-62.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as a}from\"framer\";import*as o from\"react\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"1. What are Facebook Ads Creatives?\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook ads creatives are the images and videos that you make to advertise your products or services on Facebook.\"}),/*#__PURE__*/t(\"p\",{children:[\"\\xa0Moreover, you use them to highlight your product\u2019s features, tell a story, or convey a message\",/*#__PURE__*/e(\"strong\",{children:\". The key is to make sure the visuals are eye-catching and relevant to the target audience.\"})]}),/*#__PURE__*/e(\"p\",{children:\"There are 3 main types of Facebook ads creatives:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Image ads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Video ads,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Carousels\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Each of these creatives serves a purpose: images are great to raise brand awareness, videos are great to show the benefits of your products or services with the actual people using them, whereas carousels are great to showcase your product or service and highlight its main features.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"No matter the type, \",/*#__PURE__*/e(\"strong\",{children:\"every ad should have a visual, copy, headline, and CTA button.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Vj3RuLBdkBgjbebe4ZQcWNYurE.png?originalFilename=62d520cb030b01c95557f55a_207.png\",src:\"https://framerusercontent.com/images/Vj3RuLBdkBgjbebe4ZQcWNYurE.png\",srcSet:\"https://framerusercontent.com/images/Vj3RuLBdkBgjbebe4ZQcWNYurE.png?scale-down-to=512 512w,https://framerusercontent.com/images/Vj3RuLBdkBgjbebe4ZQcWNYurE.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Before we describe each of these and show how easily and effortlessly you can create them, let\u2019s see why these ads are so crucial for your eCommerce business.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Why do You Need Facebook Ads Creatives in Your eCommerce Business?\"}),/*#__PURE__*/t(\"p\",{children:[\"Although Facebook ads are just a fraction of a bigger picture that includes your webpage, eStore, and emails, they are essential. \",/*#__PURE__*/e(\"strong\",{children:\"If nobody hits your ad, it is almost as if the other funnel parts don\u2019t exist.\"}),\" That's why it's so important to put time and effort into creating high-quality ad creatives.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Another crucial factor in determining the importance of Facebook ads creatives is the privacy updates on iOS 14. This has caused some problems for Facebook advertisers, who are now struggling with ad delivery and reporting since they lack some advanced audience targeting tools.\"}),/*#__PURE__*/t(\"p\",{children:[\"To compensate, \",/*#__PURE__*/e(\"strong\",{children:\"advertisers should focus on creating strong ad creatives that will grab attention \"}),\"even if it isn't explicitly targeted to their audience.\"]}),/*#__PURE__*/t(\"p\",{children:[\"And last but not least, according to \",/*#__PURE__*/e(a,{href:\"https://www.emarketer.com/content/facebook-advertising-2021\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"eMarketer\"})}),\",\",/*#__PURE__*/e(\"strong\",{children:\" ad revenue will top $58.1 billion in 2022\"}),\". And these metrics are only for the US.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Since standing out in the sea of so many other ads is crucial, let\u2019s see how you can create scroll-stopping ads depending on their type.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. How to Create Image Ads?\"}),/*#__PURE__*/e(\"p\",{children:\"On a more general note, there are a few things to keep in mind when creating your Facebook Ads creatives:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"First, make sure your \",/*#__PURE__*/e(\"strong\",{children:\"ad creative is relevant to your target audience\"}),\" and your offer.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Your ad creative should also be\",/*#__PURE__*/e(\"strong\",{children:\" visually appealing and easy to understand\"}),\".\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Keep your \",/*#__PURE__*/e(\"strong\",{children:\"ad copy short and to the point\"}),\", and\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Make sure your\",/*#__PURE__*/e(\"strong\",{children:\" CTA is clear\"}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Finally, \",/*#__PURE__*/e(\"strong\",{children:\"test different ad creatives\"}),\" to see which ones perform the best.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"You can\u2019t have a good image ad, or a solo ad, without a high-quality image. It needs to be attention-grabbing, but it also needs to meet specific technical requirements.\"}),/*#__PURE__*/e(\"p\",{children:\"Although solo images are the simplest form of Facebook creative ads, they are by no means the least effective. Images are a great asset to raise brand awareness.\"}),/*#__PURE__*/e(\"p\",{children:\"A rule of thumb is choosing images that blend with the other images people see on their Facebook timelines. This won\u2019t immediately scream: \u201CHere comes another ad,\u201D which increases the chances of your ad actually being seen.\"}),/*#__PURE__*/e(\"p\",{children:\"However, don\u2019t mistake blending in with dullness. You should still pay attention to colors and contrast.\"}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to colors, try choosing colors that complement your brand colors and your logo. \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/how-color-palette-impacts-marketing-results-ecommerce-guide-2022\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The right choice of colors \"})}),\"has a great impact on your marketing efforts. Also, don\u2019t shy away from using high-contrast photos. The key is in the right balance.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s check this in practice.\"}),/*#__PURE__*/e(\"h3\",{children:\"How to Create Compelling Image Ads with Glorify Tool?\"}),/*#__PURE__*/e(\"p\",{children:\"Glorify tool was designed having eCommerce store owners with no or little design skills in mind. That is the main reason why both the tool and the platform are highly intuitive and user-friendly.\"}),/*#__PURE__*/e(\"p\",{children:\"In our template gallery, you will see a section with Facebook Ads templates. They are already optimized in size, so you don\u2019t have to worry about that.\"}),/*#__PURE__*/t(\"p\",{children:[\"Another treat is that they come in bundles, which means they are already optimized for other \",/*#__PURE__*/e(\"strong\",{children:\"social media platforms, banners, headers, etc.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,y30COqb1HY2R2lRvM6PSgKdH0s.png?originalFilename=62d5210007a20a5255b15de2_208.png\",src:\"https://framerusercontent.com/images/y30COqb1HY2R2lRvM6PSgKdH0s.png\",srcSet:\"https://framerusercontent.com/images/y30COqb1HY2R2lRvM6PSgKdH0s.png?scale-down-to=512 512w,https://framerusercontent.com/images/y30COqb1HY2R2lRvM6PSgKdH0s.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"The following steps depend on your needs. You can either upload your own photo or choose a photo from our\",/*#__PURE__*/e(\"strong\",{children:\" Free Images\"}),\" gallery. Regardless of which one you choose, the editing tools are the same.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"You can add layers, remove background, add your logo, change colors, and play with shadowing and reflections.\\xa0\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4RZ8sILof0pPkaHzqTvOUDsEk.png?originalFilename=62d52110f6394e8d20afe3f9_209.png\",src:\"https://framerusercontent.com/images/4RZ8sILof0pPkaHzqTvOUDsEk.png\",srcSet:\"https://framerusercontent.com/images/4RZ8sILof0pPkaHzqTvOUDsEk.png?scale-down-to=512 512w,https://framerusercontent.com/images/4RZ8sILof0pPkaHzqTvOUDsEk.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"As you can see from the photo above, you can completely transform an image with a simple drag-and-drop. All the tools you need are on the dashboard.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. How to Create Video Ads?\"}),/*#__PURE__*/e(\"p\",{children:\"Video Facebook ads are one of the most effective ways to reach out to potential customers on the social media platform.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"By using creative storytelling and compelling visuals, businesses can grab the attention of users \"}),\"scrolling through their newsfeeds and get them interested in what they have to offer.\"]}),/*#__PURE__*/t(\"p\",{children:[\"While there are many different ways to create a video Facebook ad, \",/*#__PURE__*/e(\"strong\",{children:\"it\u2019s important to keep in mind the campaign's overall goals and what will resonate best with the target audience.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"For example, if a company is launching a new product, they might want to focus on the features and benefits of the item in their video ad.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"On the other hand, if a business is running a sale or promotion, they\u2019ll want to ensure their video ad is visually appealing and easy to understand so that users are enticed to click through to learn more.\"}),/*#__PURE__*/t(\"p\",{children:[\"Furthermore, educational videos do the trick if your main aim is to build an audience. \",/*#__PURE__*/e(\"strong\",{children:\"Show how they can use your product or service and its benefits.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Another interesting observation is that the most engaging videos are those with actual people using the product or service.\",/*#__PURE__*/e(\"strong\",{children:\" People love seeing faces in videos since eye contact can help build trust.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"No matter what approach is taken, video Facebook ads can be an incredibly powerful tool for driving awareness and interest in a business. When done right, they can leave a lasting impression on viewers and help \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/best-facebook-ad-design-examples-that-actually-convert-2022-advertising-guide\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"lead to conversions\"})}),\" down the line.\"]}),/*#__PURE__*/e(\"h2\",{children:\"5. How to Create Carousel Ads?\"}),/*#__PURE__*/t(\"p\",{children:[\"When it comes to advertising on Facebook, one of the most effective ways to reach your target audience is through \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/how-to-create-a-carousel-ad-on-facebook-that-converts-in-2022-definitive-guide\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"carousel video ads\"})}),\". Using multiple videos in a single ad can tell a story that grabs attention and keeps people engaged.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Carousel video ads are especially effective for promoting products or services that have multiple features or benefits. \"}),\"You can use each video in the ad to highlight a different aspect of what you're offering.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The key to creating a successful carousel video ad is to keep the videos short, attention-grabbing, and relevant to your target audience.\"}),\" You also want to make sure that the overall story you're telling is clear and easy to follow.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you're not sure where to start, try creating a carousel video ad that showcases your product in action. This is a great way to demonstrate how your product works and what it can do for your audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Once you've created your ad, test it out on various devices to make sure it looks great on all of them. Just like template bundles that are already optimized, Glorify 3.0 will soon have video editing tools that will enable you to create converting videos in already set formats and templates.\"}),/*#__PURE__*/e(\"h3\",{children:\"How to Create Engaging Carousel Facebook Ads with Glorify?\"}),/*#__PURE__*/e(\"p\",{children:\"When you check all the templates in our library, don\u2019t worry if you don\u2019t see Facebook Carousel Option. You just choose the Instagram Square Post since the requirements are the same.\"}),/*#__PURE__*/e(\"p\",{children:\"So how to take it from here?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Very simply. Add new photos for your carousel by copying the chosen design. \",/*#__PURE__*/e(\"strong\",{children:\"This will save loads of time because you don\u2019t have to adjust every new image you add\"}),\". An additional perk is that you can keep the same background while changing the product images.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mmkrnfwWxnoxRA2EI6Y5GFkFEdo.png?originalFilename=62d521333324f7d487ac0d39_210.png\",src:\"https://framerusercontent.com/images/mmkrnfwWxnoxRA2EI6Y5GFkFEdo.png\",srcSet:\"https://framerusercontent.com/images/mmkrnfwWxnoxRA2EI6Y5GFkFEdo.png?scale-down-to=512 512w,https://framerusercontent.com/images/mmkrnfwWxnoxRA2EI6Y5GFkFEdo.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"After this more technical part, the time has come to unleash your creativity. \",/*#__PURE__*/e(\"strong\",{children:\"Choose from our editing tools and features until you create the design you like\"}),\". There is no need to leave the screen since everything is on the same dashboard.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Let\u2019s Recap!\"}),/*#__PURE__*/e(\"p\",{children:\"When it comes to Facebook Ads, one of the most important aspects is your ad creative. This is what will determine whether or not your ad is successful in grabbing people's attention and getting them to take action.\"}),/*#__PURE__*/e(\"p\",{children:\"Key things to remember are to use strong visuals accompanied by a catchy headline, short and up-to-the-point ad copy, and a CTA.\"}),/*#__PURE__*/t(\"p\",{children:[\"Since visuals are the leading players and are inevitable in Facebook ads creatives, why wait any longer? \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/pricing\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Start a free trial \"})}),\"and get down to creating stunning visuals that will help you stand out from the crowd!\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,UDzdzikpSj3PIZdzhpRLJIOOo.png?originalFilename=62bac5e6bac291cd6c4bb674_CTA.png\",src:\"https://framerusercontent.com/images/UDzdzikpSj3PIZdzhpRLJIOOo.png\",srcSet:\"https://framerusercontent.com/images/UDzdzikpSj3PIZdzhpRLJIOOo.png?scale-down-to=512 512w,https://framerusercontent.com/images/UDzdzikpSj3PIZdzhpRLJIOOo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/UDzdzikpSj3PIZdzhpRLJIOOo.png 1144w\"})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"Evolution of a logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,20u39QnZxnIWVgAtIBKdjW7wos.jpeg?originalFilename=627230c5e48d910db424f772_logo-colors.jpeg\",src:\"https://framerusercontent.com/images/20u39QnZxnIWVgAtIBKdjW7wos.jpeg\",srcSet:\"https://framerusercontent.com/images/20u39QnZxnIWVgAtIBKdjW7wos.jpeg 800w\"}),/*#__PURE__*/e(\"p\",{children:\"Logos are graphic symbols that are used by companies that allow them to be recognized by the audience viewing them as it is a visual representation of the brand\u2019s identity. It is also used to instill trust in conveying the chosen message to the public.\"}),/*#__PURE__*/e(\"p\",{children:\"It is now established that a logo helps your company propel into success or to crash. Now, when a company plans for marketing strategies, they speak of the importance of a logo. But how did they come into being? What is the story behind the logo evolution?\"}),/*#__PURE__*/e(\"h3\",{children:\"The Beginning\"}),/*#__PURE__*/e(\"p\",{children:\"The beginning of logos and logo evolution is traced back to Ancient Greece, where coins were used with monograms by the rulers. Nonetheless. Since the beginning of society, there has been a use of a wide variety of symbols to help decipher and mark the social ranks traced back to Ancient Egypt.\"}),/*#__PURE__*/e(\"p\",{children:\"However, the modern logo as a part of logo evolution, which is recognized today is traced back to the 13th century, the age of the Renaissance. This was a time when potters, stonemasons, and goldsmiths began their first chisel and press logos as a sign of ownership. Societies shifted towards being industrial. There were more than 700 lithographic printers by the 19th century in the US alone but the credit for art printed was given to the printing companies and not the artist or craftsman back then.\"}),/*#__PURE__*/e(\"img\",{alt:\"Beginning of a logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,OZHZMRdhYILfSXxU56CUjbL4.jpeg?originalFilename=627230c4216f6d54e47c530e_Evolution-of-a-logo.jpeg\",src:\"https://framerusercontent.com/images/OZHZMRdhYILfSXxU56CUjbL4.jpeg\",srcSet:\"https://framerusercontent.com/images/OZHZMRdhYILfSXxU56CUjbL4.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/OZHZMRdhYILfSXxU56CUjbL4.jpeg 800w\"}),/*#__PURE__*/e(\"p\",{children:\"By the 1870s style and innovation grew as well as the printing of colorful children\u2019s books and newspapers as the costs decreased. The Victorian flair style expanded of expressive typography that represented the different brands and businesses. \"}),/*#__PURE__*/e(\"h3\",{children:\"Evolution of Logos: The First Logo\"}),/*#__PURE__*/e(\"p\",{children:\"As mass-production increased by the Victorian era, the surge became interested in crediting the craftsmanship that led to exclusive logos. The first-ever logo, when we go back in time and learn about logo evolution, \\xa0was a red triangle trademarked for the Bass Brewery in 1876 with the \u201CBass\u201D text beneath in a cursive text. \"}),/*#__PURE__*/e(\"p\",{children:\"The first color psychology also emerged by the 1800s with Johann Wolfgang von Goethe\u2019s \u201CTheory of Colors,\u201D where they conveyed an impression of dignity and gravity. This trademarking of company logos as a part of the evolution of logo continued through the invention of television which gave rise to mass communication that encouraged companies to adopt visual means of communication that gave way for logos in marketing and branding.\"}),/*#__PURE__*/e(\"img\",{alt:\"first logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ci8WgeGEYYDiptEAO0UQ9hqJZY.jpeg?originalFilename=627230c50921eb563a90ee85_Evolution-of-a-logo-1.jpeg\",src:\"https://framerusercontent.com/images/Ci8WgeGEYYDiptEAO0UQ9hqJZY.jpeg\",srcSet:\"https://framerusercontent.com/images/Ci8WgeGEYYDiptEAO0UQ9hqJZY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Ci8WgeGEYYDiptEAO0UQ9hqJZY.jpeg 800w\"}),/*#__PURE__*/e(\"p\",{children:\"This trademarking of company logos continued through the invention of television which gave rise to mass communication that encouraged companies to adopt visual means of communication that gave way for logos in marketing and branding.\"}),/*#__PURE__*/e(\"p\",{children:\"To date, symbols are still used to convey messages without the need for language. \"}),/*#__PURE__*/e(\"h3\",{children:\"Marketing Logos Today\"}),/*#__PURE__*/e(\"p\",{children:\"At present, logos still are used as a visual identity representation of the company although the market is saturated and consumers are exposed to thousands of logos each day. Factually \\xa090% of the information transmitted visually to our brains is processed 60,000 times faster compared to a text? It is now understood why the brands scramble to create the perfect logo for their company.\"}),/*#__PURE__*/e(\"img\",{alt:\"marketing logos\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LSZTMo9YxvywIEz4KW0VMxaE0.jpeg?originalFilename=627230c5216f6d791f7c53c0_Evolution-of-a-logo-2-1024x683.jpeg\",src:\"https://framerusercontent.com/images/LSZTMo9YxvywIEz4KW0VMxaE0.jpeg\",srcSet:\"https://framerusercontent.com/images/LSZTMo9YxvywIEz4KW0VMxaE0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/LSZTMo9YxvywIEz4KW0VMxaE0.jpeg 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"It is only if we connect or recognize a logo we engage to know what they have to convey. A logo must be memorable and evoke fondness irrespective of it being a big or small brand.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why does one need to invest in a professional logo?\"}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019ve stumbled on this document about the evolution of logos, you would obviously know that today\u2019s modern logos are anything like logos of the past. Modern day logos help make the business appear stable as adopting the attitude of continuous changes confuses the customers who then assume this instability to the way the company is run.\"}),/*#__PURE__*/e(\"img\",{alt:\"Professional logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4es2r0M6R7RoyPqQyuLyssMT2PQ.jpeg?originalFilename=627230c57e987e347f7ff261_pexels-photo-104372-1024x576.jpeg\",src:\"https://framerusercontent.com/images/4es2r0M6R7RoyPqQyuLyssMT2PQ.jpeg\",srcSet:\"https://framerusercontent.com/images/4es2r0M6R7RoyPqQyuLyssMT2PQ.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/4es2r0M6R7RoyPqQyuLyssMT2PQ.jpeg 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"The color philosophy helps the engagement in today\u2019s world as many are trained and know that red evokes passion and action, while the color blue brings about the emotion of trust and loyalty. \\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Logo evolution: Successful Logos in Today\u2019s time\"}),/*#__PURE__*/e(\"p\",{children:\"The most successful brand that has understood the evolution of logos pretty well is Google. They have done so much as the word has infiltrated into modern language and used is now used as a verb in itself. \"}),/*#__PURE__*/e(\"p\",{children:\"They rebranded their logo in September 2015 cementing it to be creative and playful. Its flat style incorporated by a sans serif font sandwiching the bright yellow \u201CO\u201D connotes optimism and warmth between the primary colors that conveys themselves as offbeat. \"}),/*#__PURE__*/e(\"img\",{alt:\"Successful Google logo evolution\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vAHlqDw4HlZPDOwEsm2Hn96OUPY.jpeg?originalFilename=627230c555c5e7ccc8209449_Evolution-of-a-logo-3-501x1024.jpeg\",src:\"https://framerusercontent.com/images/vAHlqDw4HlZPDOwEsm2Hn96OUPY.jpeg\",srcSet:\"https://framerusercontent.com/images/vAHlqDw4HlZPDOwEsm2Hn96OUPY.jpeg 501w\"}),/*#__PURE__*/e(\"p\",{children:\"On the other hand, brands like heavy hitters have been untouched by falling into the trap of a poorly designed logo that resulted in a marketing nightmare.\"}),/*#__PURE__*/e(\"h2\",{children:\"To Conclude:\"}),/*#__PURE__*/e(\"p\",{children:\"The evolution of logos tells us a lot about our history and what marketing meant in the past. The most powerful tool in the hands of a company is its logos at their disposal that reflect the principles and values. It acts as a signature as put forward even in the days of Ancient Egypt, Greece, and industrial Britain and not only used for claiming their ownership.\"}),/*#__PURE__*/e(\"p\",{children:\"As effective as the logo is, it helps create a sense of loyalty becoming a status symbol. Therefore, companies must use their logo every time they mention themselves as the market is flooded with logos. Perhaps, to stand out one must consider their unique values that customers value.\"}),/*#__PURE__*/e(\"h2\",{children:\"Logo evolution FAQs\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Why do companies change logos?\"})}),/*#__PURE__*/e(\"p\",{children:\"A company changes its logo just to represent a fresh representation of the company combining its identity. Company logos must evolve just as the evolution of logos in the first place. It might also be created due to a divide in a company and the other entity creates their new management.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. Why did manufacturers adopt logos in the first place?\"})}),/*#__PURE__*/e(\"p\",{children:\"Logos are primarily the company\u2019s identity that helps portray the brand\u2019s messages and values. It is perhaps the visual representation of everything a company stands for.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. What is a full form of LOGO?\"})}),/*#__PURE__*/e(\"p\",{children:\"LOGO stands for \u2018Language of graphics-oriented\u2019. It is a symbol used to recognize a public identification of a brand or is a symbol representing a wordmark.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Let us take a step back here and talk more about the FaceApp challenge, just in case you are still not sure of this (are bets are against though). \\xa0FaceApp is a photo editing mobile application that is powered by Artificial Intelligence. The model and features, being rather fun and interesting, allow you to edit your pictures in various options; the most viral being \u201COld and Young Face.\u201D It allows the user to upload their current pictures and determine what they would look like in the future or what they looked years ago. Influencers and celebrities like Justin Beiber, Will Smith, David Guetta, and even Jonus Brothers found themselves indulged in this trend!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"FaceApp\u2019s Sensational Virality: Organic, Random, or Well-Thought Of?\"})}),/*#__PURE__*/e(\"p\",{children:\"FaceApp grew popular across the globe in different phases. Let\u2019s analytically look behind the whole journey of FaceApp to understand their growth strategy.\"}),/*#__PURE__*/e(\"img\",{alt:\"FaceApp\u2019s Sensational Virality\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,t53JXHyRRDiOwoABOaaW8Oyg8Y.jpeg?originalFilename=6274c7727a75244447e7ff26_FaceApps-Sensational-Virality-1024x1024.jpeg\",src:\"https://framerusercontent.com/images/t53JXHyRRDiOwoABOaaW8Oyg8Y.jpeg\",srcSet:\"https://framerusercontent.com/images/t53JXHyRRDiOwoABOaaW8Oyg8Y.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/t53JXHyRRDiOwoABOaaW8Oyg8Y.jpeg 1024w\"}),/*#__PURE__*/e(\"h3\",{children:\"Phase 1: Targeting Of Non-Westen Markets\"}),/*#__PURE__*/e(\"p\",{children:\"There was no country across the globe where FaceApp stood a chance or topped the charts prior to July 12th, 2019. And then, one day, like out of thin air, it appeared on top free charts of 5 non-western countries. A lot of significant influencers, including high-profile influencers and even sports celebrities, across the Arab countries used the app and shared the content. The images were SO VIRAL that it was like a magical recipe that had the app climb the ladder and made it the #1 to use. In the non-western markets, the makers of the app focused essentially on influencer marketing and then eventually, achieved the organic lift through influencer marketing.\"}),/*#__PURE__*/e(\"h3\",{children:\"Phase 2: Faceapp Gains Recognition In The Western Market\"}),/*#__PURE__*/e(\"p\",{children:\"Soon after celebrities shared their images across platforms on the web, media houses looked at it as a piece of entertainment news. Reporters from publication houses in Arab countries obsessively reported the virality of the trend and that is all that it took for the app to become known in the west. \\xa0As western celebrities also saw those same posts shared by the Arab celebrities, \\xa0they took no time to jump in and become a part of the trend. Justin Beiber was one of the most famous face-switches that gathered attention in the western market. BuzzFeed also covered the app in the western market. Anyone could know what they\u2019d look like as older people at a click, and the click-bait feature further added to the wonderful viral recipe.\"}),/*#__PURE__*/e(\"p\",{children:\"FaceApp obviously is suspected to have paid celebrities. But questions like how many celebrities were paid, how much were they paid still remain unclear. This is for the fact that the app could not have the huge capital that is required to campaign in the US. FaceApp, after all, just had a couple of hundred downloads before they entered the US market. \"}),/*#__PURE__*/e(\"h3\",{children:\"Phase 3: FaceApp\u2019s Organic Lift in The US Market \"}),/*#__PURE__*/e(\"p\",{children:\"FaceApp climbed to spot #1 from spot #1370 on the top free charts in the US within a whopping \\xa05 days!\"}),/*#__PURE__*/e(\"p\",{children:\"Publications and influencers started to go bonkers. Foreign sports teams and members were featured in various publications which further drove up the web referral traffic installs. Another interesting take here is that the app hardly had any installs before it started to become viral. Each user who was using the app was a \u2018new user.\u2019 It should be known that the key factor that contributes to an app\u2019s virality is the absolute number of downloaded app units. The number of downloaded app units is determined by the \u2018new installs\u2019 of an app. And since all the users were \u2018new users,\u2019 it did not take too long for the app to top the charts.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"On the first day in the US, the app experienced some 11K installations which had it climb the chart to \\xa0#7 in the top free chart\"})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"On day two in the US, the #7 spot drove an increase in browse traffic. Combined \\xa0with the influencer virality angle, \\xa0the installs grew to 200k installs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The installations just keep shooting up in numbers to as high as 711k installs per day by July 15. This was already enough for the app to become the #1 \\xa0 \\xa0 \\xa0app on the top free app chart\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"FaceApp Strategic Marketing Strategy: Why is Marketing Strategy important?\"})}),/*#__PURE__*/e(\"p\",{children:\"FaceApp really did make it big and its more than 10 million downloads, over 28.1k impressions on Twitter and over 5,000 reviews on Apple\u2019s App Store account for this success. Social Media Platforms and digital platforms are increasingly becoming an essential part of the marketing strategy for brands. The world has gone digital and hence, a strategized digital marketing plan can majorly help advertisers to directly engage with their audiences in one place. \"}),/*#__PURE__*/e(\"p\",{children:\"FaceApp understood digital marketing very well and what really had FaceApp become a massive hit was its the news was the strategic marketing approach of the app. Strategic marketing is a tactic used by companies in order to create a plan that allows them to reach their targeted audience, satisfy their own sales, and eventually increasing profitability. \"}),/*#__PURE__*/e(\"img\",{alt:\"FaceApp Strategic Marketing Strategy\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5lho5kCMVCcIsMb4eDQXWt7HaIU.jpeg?originalFilename=6274c772a525887e5eb4e698_FaceApp-Strategic-Marketing-Strategy-1-1024x1024.jpeg\",src:\"https://framerusercontent.com/images/5lho5kCMVCcIsMb4eDQXWt7HaIU.jpeg\",srcSet:\"https://framerusercontent.com/images/5lho5kCMVCcIsMb4eDQXWt7HaIU.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/5lho5kCMVCcIsMb4eDQXWt7HaIU.jpeg 1024w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"FaceApp Growth Strategy: Influencer Marketing Strategy\"})}),/*#__PURE__*/e(\"p\",{children:\"Tons of apps are hosted on the play store and app store every day, what really was so unique about FaceApp that surged its popularity? It was the influencers. It might be suspected and is very much possible that the brand hired influencers and had them use the app, publish the results on social media against an amount. However, organically or inorganically, the app did make huge numbers. \"}),/*#__PURE__*/e(\"p\",{children:\"This only further proves for a fact that the marketers of Faceapp well understand the power of influencers when it comes to the growth of a business. FaceApp offered 21 features as free to use features while the other features were labeled as \\xa0\u2018premium\u2019 and could be bought against a sum. The premium features intended to yield better editing outcomes. #FOMO combined with FaceApps extraordinary marketing strategy, in turn, had people purchasing the premium features in no time!\"}),/*#__PURE__*/e(\"img\",{alt:\"FaceApp Growth Strategy Influencer Marketing Strategy\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6uFpAhPsu3pVZJRCdEXeAdpW4M.jpeg?originalFilename=6274c772ee95564038d16581_FaceApp-Growth-Strategy-Influencer-Marketing-Strategy-1024x1024.jpeg\",src:\"https://framerusercontent.com/images/6uFpAhPsu3pVZJRCdEXeAdpW4M.jpeg\",srcSet:\"https://framerusercontent.com/images/6uFpAhPsu3pVZJRCdEXeAdpW4M.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/6uFpAhPsu3pVZJRCdEXeAdpW4M.jpeg 1024w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How cheap or expensive is Influencer Marketing Strategy? \"})}),/*#__PURE__*/e(\"p\",{children:\"It is now established for a fact that influencers play a great role in marketing a product. Even in your personal life, you would definitely know someone \u2013 if not you- who watches YouTube videos of influencers for reviews and suggestions before investing in a product. However, what does it take to have an influencer on board? What do apps like FaceApp pay the influencers as a part of their marketing strategy? There really is no \u2018set\u2019 market rate for influencers per see. It really depends majorly on the popularity of that influencer and the type of content generated by them. While some influencers may charge a rate as steep as 2,300$ per influencing post, some might charge way lesser, and the newbies could even do it for free. What price you really land on eventually with an influencer is heavily dependant on your rapport or negotiation skills with them. \"}),/*#__PURE__*/e(\"p\",{children:\"Before you hire an influencer for your brand or e-commerce business, however, you also need to understand the concept of \u201CGhost Followers.\u201D A lot of influencers, you may have noticed, have thousands of followers on their Social Medi accounts, however, they might not have the engagement in those numbers. This is because a lot of influencers do tend to take the easy path of \u2018buying\u2019 followers which gets them a huge follower number but not huge engagement and activity. Look for a suitable follower that has a lot going on for them in their comment sections. Ensure that you personally read out some comments and views to assess the level of genuine and to make sure the comments are not generated by a bot.\"}),/*#__PURE__*/e(\"img\",{alt:\"How cheap or expensive is Influencer Marketing Strategy\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jmSaDa0Ex6phMZSTuVxbmW9bEPA.jpeg?originalFilename=6274c772ace37fc48ab4f1dd_How-cheap-or-expensive-is-Influencer-Marketing-Strategy-1-1024x1024.jpeg\",src:\"https://framerusercontent.com/images/jmSaDa0Ex6phMZSTuVxbmW9bEPA.jpeg\",srcSet:\"https://framerusercontent.com/images/jmSaDa0Ex6phMZSTuVxbmW9bEPA.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/jmSaDa0Ex6phMZSTuVxbmW9bEPA.jpeg 1024w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Influencer Effect combined with the inherent Viral Component of FaceApp\"})}),/*#__PURE__*/e(\"p\",{children:\"It was actually not ONLY the influencers that drove the app to become what it did. It was also, as a matter of fact, the viral component of the app itself that made it famous. The influencers just catalyzed the entire process. For this very app, it was also very difficult for the public to even identify after a point of time if the shared posts were paid for or organic.\"}),/*#__PURE__*/e(\"p\",{children:\"While the app had not even started to appear in the top 100 charts of the other countries, the US in specific was going crazy about it, having it appear on the #16 position by 12th July.\"}),/*#__PURE__*/e(\"img\",{alt:\"Influencer Effect combined with the inherent Viral Component of FaceAp\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5y5h560XsbMk6VYXOUfDA5EKs.jpeg?originalFilename=6274c7720a586ac93e20ab54_Influencer-Effect-combined-with-the-inherent-Viral-Component-of-FaceAp-1024x1024.jpeg\",src:\"https://framerusercontent.com/images/5y5h560XsbMk6VYXOUfDA5EKs.jpeg\",srcSet:\"https://framerusercontent.com/images/5y5h560XsbMk6VYXOUfDA5EKs.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/5y5h560XsbMk6VYXOUfDA5EKs.jpeg 1024w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"What other Marketing Strategies contributed to the massive success of FaceApp?\"})}),/*#__PURE__*/e(\"p\",{children:\"Social Media is excessively fueled by trends. Hashtag trends like #nobucketchallenge which became a major sensation back in time are completely forgotten today. However, when trends and challenges are still in trend, everyone wants to be a part of them. Everyone wants to be the cool person who has followed the trend or at least is up to date about it. Understanding the whole trend nuance is also what made FaceApp big and it was not just the Influencer Marketing angle.\"}),/*#__PURE__*/e(\"p\",{children:\"1) The makers and marketers of the app focused on something that would be liked, used, and shared by all. Everyone wants to know the future and everyone definitely wants a look into what they might look like in the future \u2013 accurate or not. People had their \u201Cold\u201D pictures all over their Social Media accounts but not just there, the pictures also surfaced on dating app profiles of many! It was not just about the trend, it was a \u201Cfun\u201D trend and everyone wanted to be a part of it.\"}),/*#__PURE__*/e(\"p\",{children:\"2) Each transformation picture generated by FaceApp had their watermark on the image. FaceApp understood the concept of branding in marketing and hence, due to the watermark on each image, people knew exactly where they could get transformational images of themselves.\"}),/*#__PURE__*/e(\"p\",{children:\"3) FaceApp targeted the young audience and eventually spread out to other demographics through word-of-mouth marketing. By using influencers, they reached out to the young audience on Social Media sites and that audience eventually shared their pictures on the web, eventually making the app a big deal.\"}),/*#__PURE__*/e(\"img\",{alt:\"What other Marketing Strategies contributed to the massive success of FaceApp\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uB7drBqVrWk6CTCtGTd9K1sGfU.jpeg?originalFilename=6274c7727a7524d927e7ff2a_What-other-Marketing-Strategies-contributed-to-the-massive-success-of-FaceApp-1024x1024.jpeg\",src:\"https://framerusercontent.com/images/uB7drBqVrWk6CTCtGTd9K1sGfU.jpeg\",srcSet:\"https://framerusercontent.com/images/uB7drBqVrWk6CTCtGTd9K1sGfU.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/uB7drBqVrWk6CTCtGTd9K1sGfU.jpeg 1024w\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Take-Aways from the growth strategy and marketing strategy of FaceApp-\"})}),/*#__PURE__*/e(\"p\",{children:\" Some important tactics that can be learned from the marketing strategies of FaceApp that had them acquire the huge user base are as follows-\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Influencer Marketing. This cannot be stressed enough. When a person known by the public, a person who has gained som credibility in the amrket, speaks to its audience on the web, the audience listens. Always.Especially for an app like this, the users would never even know if the celebrities are doing it for fun, just trying out for themselves or if they are doing it because they are paid to do it.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"FaceApp had a viral component to it. Brands and businesses should look at finding a viral aspect for themselves that can have people talking about them. At times, brands even look at making shareable content in the form of social media posts and advertisements.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The FaceApp watermark. This very branding with the logo and watermark bridged a gap that could have otherwise existed if people had to put in efforts to figure out where to go and what to download.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"FaceApp also created a domino effect. A lot of other apps with similar features were downloaded and started to top the charts on the app stores. This just further proves for a fact how important it is for the masses to stay in trend.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Final Thoughts- \"}),/*#__PURE__*/e(\"p\",{children:\"As discussed, FaceApp was a mass celeb and mass user obssession. Even if you, as a brand are not looking to hire only influencrs or depending on them for lorifying your product, including influencer marketing to some extent can really do wonders for your business. Considering how much time a general user spends on the web each day, be it social emdia or otherwise, marketing techniques relevant and valid on the web relly need to be focused on. Brands need to excessively and obsessively look at genrating content that catched the user attention and haves them set apart from the crowd.\"})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What are the Benefits of Ad Creatives?\"}),/*#__PURE__*/t(\"p\",{children:[\"There are\",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/emerging-importance-of-facebook-ads-creatives-in-advertising\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" a number of benefits that high-quality Facebook ads\"})}),\" can bring to a brand: such as\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"They can\",/*#__PURE__*/e(\"strong\",{children:\" help increase brand awareness\"}),\" and\",/*#__PURE__*/e(\"strong\",{children:\" reach a wider audience\"}),\".\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Can\",/*#__PURE__*/e(\"strong\",{children:\" boost sales and conversions\"}),\", as well as \",/*#__PURE__*/e(\"strong\",{children:\"improve click-through rates\"}),\".\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Furthermore, high-quality Facebook ads can also help create \",/*#__PURE__*/e(\"strong\",{children:\"a more positive brand image and improve customer satisfaction.\"})]})})]}),/*#__PURE__*/e(\"p\",{children:\"Before we get more specific, let\u2019s see the general characteristics of Facebook ad creative best practices.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What are the Must-Haves for Facebook Ad Creatives?\"}),/*#__PURE__*/e(\"p\",{children:\"When creating your ad campaign on Facebook, there are a few best practices to keep in mind to ensure maximum effectiveness:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\\xa0\\xa0Your ad creative should be \",/*#__PURE__*/e(\"strong\",{children:\"visually appealing and relevant to your target audience\"}),\".\",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/best-facebook-ad-design-examples-that-actually-convert-2022-advertising-guide\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Make sure to use high-quality images\"})}),\" and videos to grab attention and stand out.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Secondly, your \",/*#__PURE__*/e(\"strong\",{children:\"ad copy should be clear, concise, and persuasive\"}),\". Use strong calls to action and benefit-driven language to encourage users to take the desired action.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Lastly,\",/*#__PURE__*/e(\"strong\",{children:\" test out different ad creatives and strategies\"}),\" to see what works best for your business and target audience. Constantly tweaking and improving your ad campaign will help you stay ahead of the competition and achieve your desired results.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[\"Now that we\u2019ve covered the basics, let\u2019s get practical and \",/*#__PURE__*/e(\"strong\",{children:\"see the best Facebook ad creative practices you can implement immediately for better conversions.\\xa0\"})]}),/*#__PURE__*/e(\"h2\",{children:\"1. Customize Your Ads\"}),/*#__PURE__*/e(\"p\",{children:\"Customization is vital when creating Facebook creative ads.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"By customizing your ads to fit your brand and target audience, you can ensure that \",/*#__PURE__*/e(\"strong\",{children:\"your ads are more effective and reach a larger audience.\"}),\"\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"By using creative customization, you can also create \",/*#__PURE__*/e(\"strong\",{children:\"a more unique and engaging ad experience\"}),\" for your audience.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Additionally, customization can help you \",/*#__PURE__*/e(\"strong\",{children:\"track the performance of your ads\"}),\" and make changes to optimize your results.\"]}),/*#__PURE__*/t(\"p\",{children:[\"One of the ways you can achieve this is to\",/*#__PURE__*/e(\"strong\",{children:\" use various templates that you can further edit and tweak\"}),\" to make them align with your audience.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Customize Your Ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FrgREpQBDDsi9YJxOiGvSzMl0.png?originalFilename=6331784956453f0df8faf325_676.png\",src:\"https://framerusercontent.com/images/FrgREpQBDDsi9YJxOiGvSzMl0.png\",srcSet:\"https://framerusercontent.com/images/FrgREpQBDDsi9YJxOiGvSzMl0.png?scale-down-to=512 512w,https://framerusercontent.com/images/FrgREpQBDDsi9YJxOiGvSzMl0.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"As you can see from the image above, customization also goes hand in hand with \",/*#__PURE__*/e(\"strong\",{children:\"retargeting and repurposing your campaign.\\xa0\"})]}),/*#__PURE__*/e(\"p\",{children:\"Adjusting your design to hit the different persona types relevant to your business will make you more visible.\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Position Your Facebook Ad\"}),/*#__PURE__*/e(\"p\",{children:\"There are three ways you can position your Facebook Ads:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The right-hand column\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The desktop news feed, and\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The mobile news feed\"})})]}),/*#__PURE__*/e(\"p\",{children:\"If you think that it doesn\u2019t matter that much where you position your ad, well, think again.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"1. The Right-Hand Column\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Back in the days when Facebook ads appeared for the first time, they would be positioned in the right-hand column. Truth be told, this positioning might not get such high engagement as its other \u201Ccousins,\u201D but you shouldn\u2019t underestimate it. \"}),/*#__PURE__*/e(\"img\",{alt:\"The Right-Hand Column\\xa0 ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,OWHRN4ylhUHL35hWDV1ujI18.png?originalFilename=633178605e641a1b79248b91_692.png\",src:\"https://framerusercontent.com/images/OWHRN4ylhUHL35hWDV1ujI18.png\",srcSet:\"https://framerusercontent.com/images/OWHRN4ylhUHL35hWDV1ujI18.png?scale-down-to=512 512w,https://framerusercontent.com/images/OWHRN4ylhUHL35hWDV1ujI18.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"So when does this type of positioning come in handy? \",/*#__PURE__*/e(\"strong\",{children:\"When your goal is retargeting. \"}),\"In other words, when it refers to the people who already know and recognize your brand.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. The Desktop News Feed\"}),/*#__PURE__*/e(\"p\",{children:\"This ad positioning is the star of a show since it is the most popular out of the three. However, it does come with a price. Literally. This positioning can be much more pricey. But let\u2019s see when it is best to use it.\"}),/*#__PURE__*/e(\"img\",{alt:\"Desktop News Feed ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1xXY8mlAuMSp2FC9KY9CS5h9AkA.png?originalFilename=633178741884624fc56299a0_693.png\",src:\"https://framerusercontent.com/images/1xXY8mlAuMSp2FC9KY9CS5h9AkA.png\",srcSet:\"https://framerusercontent.com/images/1xXY8mlAuMSp2FC9KY9CS5h9AkA.png?scale-down-to=512 512w,https://framerusercontent.com/images/1xXY8mlAuMSp2FC9KY9CS5h9AkA.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"Since these ads can be more on the expensive side,\",/*#__PURE__*/e(\"strong\",{children:\" use them when you would actually see the benefit - when you are driving conversions.\"}),\"\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Consequently, and if done right, your ROI should improve, too.\"}),/*#__PURE__*/e(\"h3\",{children:\"3. The Mobile News Feed\"}),/*#__PURE__*/e(\"p\",{children:\"This positioning appears in the news feed, just like its desktop cousin. There is no doubt that this positioning is popular when you take into account the vast number of people browsing via their mobiles. \"}),/*#__PURE__*/e(\"img\",{alt:\" Mobile News Feed ad\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sJ58dNldyVfsidkTgRAUzkPgJWs.png?originalFilename=63317897ed44e14472227ec1_694.png\",src:\"https://framerusercontent.com/images/sJ58dNldyVfsidkTgRAUzkPgJWs.png\",srcSet:\"https://framerusercontent.com/images/sJ58dNldyVfsidkTgRAUzkPgJWs.png?scale-down-to=512 512w,https://framerusercontent.com/images/sJ58dNldyVfsidkTgRAUzkPgJWs.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"However, people still buy more from their desktops than mobile phones. Thus, if your campaign\u2019s goal is conversion, this positioning might not be the best option.\",/*#__PURE__*/e(\"strong\",{children:\" But, it is great to attract new customers and grab their attention. \"}),\"So try using this placement to raise brand awareness.\"]}),/*#__PURE__*/e(\"p\",{children:\"As you can see, depending on your campaign, each positioning can be relevant, so make sure to choose wisely to see the best results.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Moving on to more design-related Facebook ad creative best practices.\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Show Discounted Products\"}),/*#__PURE__*/e(\"p\",{children:\"It goes without saying that any eCommerce, or any business for that matter, will display discounted products from time to time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"At the end of the day, who doesn\u2019t like a good bargain?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Still, the way you display your discount might make a difference to potential customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"An efficient method you can use is showing\",/*#__PURE__*/e(\"strong\",{children:\" your products with strikethrough prices.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Discounted Products ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Jw2Dn7FGQw4QdRnSNopgihSswyk.png?originalFilename=633178af6e3ed1b4f05173b9_695.png\",src:\"https://framerusercontent.com/images/Jw2Dn7FGQw4QdRnSNopgihSswyk.png\",srcSet:\"https://framerusercontent.com/images/Jw2Dn7FGQw4QdRnSNopgihSswyk.png?scale-down-to=512 512w,https://framerusercontent.com/images/Jw2Dn7FGQw4QdRnSNopgihSswyk.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"There is nothing that customers love more than to see the original price and see how much money they will save by buying it at this new, reduced price.\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Use Countdown Ads\"}),/*#__PURE__*/t(\"p\",{children:[\"These ads are closely related to discount ads because both \",/*#__PURE__*/e(\"strong\",{children:\"emphasize the emergency factor - you only have this much time left to buy a specific product.\"}),\" It is primarily a psychological tool, but it does the work. People, in general, hate the idea of missing out on something. And when you add the element that reminds them of that, there is a higher chance they will pay attention to your products.\"]}),/*#__PURE__*/e(\"p\",{children:\"It doesn\u2019t always have to be the exact countdown, but a very limited offer, lasting only for a day, like in the image below.\"}),/*#__PURE__*/e(\"img\",{alt:\"Countdown Ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Yx0tXPlbo8pK1cvrwqcp6wM7tw4.png?originalFilename=633178cd6e3ed1283551b4a6_696.png\",src:\"https://framerusercontent.com/images/Yx0tXPlbo8pK1cvrwqcp6wM7tw4.png\",srcSet:\"https://framerusercontent.com/images/Yx0tXPlbo8pK1cvrwqcp6wM7tw4.png?scale-down-to=512 512w,https://framerusercontent.com/images/Yx0tXPlbo8pK1cvrwqcp6wM7tw4.png 752w\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Choose Your Images Wisely\"}),/*#__PURE__*/e(\"p\",{children:\"Again, depending on your campaign\u2019s goal, you should be careful which images you choose. If you just want to raise your brand awareness, you can use the images where you, your employees or brand ambassadors are in, for example. Or any image that puts \u201Ca face\u201D behind the brand\u2019s name.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"People go to social media to interact. They want to know the story behind the brand and know more about it.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"DAVOSA watches Ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,muUk6zm14gLkHsDoW9CS1D3WvQo.png?originalFilename=633178e85e641ac8c7257c6b_698.png\",src:\"https://framerusercontent.com/images/muUk6zm14gLkHsDoW9CS1D3WvQo.png\",srcSet:\"https://framerusercontent.com/images/muUk6zm14gLkHsDoW9CS1D3WvQo.png?scale-down-to=512 512w,https://framerusercontent.com/images/muUk6zm14gLkHsDoW9CS1D3WvQo.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The problem with the stock images that everybody uses nowadays is that they can come across as cold or impersonal. \"}),\"This doesn\u2019t mean you should stop using stock photos, just don\u2019t forget to add something that is your own, something unique and relevant to your brand.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The good thing is that these days \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"many online design platforms\"})}),\" provide editing tools so you can really give any stock image a completely new life.\"]}),/*#__PURE__*/e(\"h2\",{children:\"6. Create a Copy Matching the Visuals\"}),/*#__PURE__*/t(\"p\",{children:[\"It is already hard enough to create a scroll-stopping visual, and now you have to think about the copy, too. But you do. \",/*#__PURE__*/e(\"strong\",{children:\"Having a copy that isn\u2019t in sync with your visual and doesn\u2019t speak to your target audience can only damage your campaign.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s just quickly check what \",/*#__PURE__*/e(\"strong\",{children:\"a good copy should have:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It should be direct, straightforward and simple.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"An ideal headline shouldn\u2019t \",/*#__PURE__*/e(a,{href:\"https://adespresso.com/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"exceed 5 words\"})}),\".\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The copy should be between 14-18 words long\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A CTA should be clear and to the point.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Much more could be said about the copy, \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/best-fonts-for-facebook-ad-creatives-2022-marketing-guide-for-ecommerce\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"the colors, and the fonts you will use\"})}),\". There is a whole psychology behind it, and the choice may depend on the age, sex of your target audience, etc.\"]}),/*#__PURE__*/t(\"p\",{children:[\"But let\u2019s get back to matching your copy with your visuals. Many brands do it wrong, choose a nice image, add a copy, and think their job is done. \",/*#__PURE__*/e(\"strong\",{children:\"You can post the most astonishing image in the world, but if there is no connection with your copy, it is entirely in vain.\"})]}),/*#__PURE__*/e(\"p\",{children:\"The biggest damage these out-of-sync combinations can cause is a decrease in your ROI. When people don\u2019t understand what your ad wanted to say, or if they aren\u2019t sure if it is for them, there is a big chance they will just keep scrolling.\"}),/*#__PURE__*/e(\"p\",{children:\"But let\u2019s see an example where a copy and visuals are in match.\"}),/*#__PURE__*/e(\"img\",{alt:\"Twice Ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6IMV1hF2N4znUZiZFgO9eX1PNI.png?originalFilename=633179ad1884624d46643839_699.png\",src:\"https://framerusercontent.com/images/6IMV1hF2N4znUZiZFgO9eX1PNI.png\",srcSet:\"https://framerusercontent.com/images/6IMV1hF2N4znUZiZFgO9eX1PNI.png?scale-down-to=512 512w,https://framerusercontent.com/images/6IMV1hF2N4znUZiZFgO9eX1PNI.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Since Facebook ad creative best practices in this blog are more design-orientated, there is no way we could omit Facebook video ads.\"}),/*#__PURE__*/e(\"h2\",{children:\"7. Use Video Ads\"}),/*#__PURE__*/t(\"p\",{children:[\"Although creating video ads requires more time and effort, it would be crazy not to use the many opportunities it brings. \",/*#__PURE__*/e(\"strong\",{children:\"Videos are more engaging than just a copy or a still image.\"}),\" They can tell a story much more efficiently and in a much more engaging way.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"What your videos will be about depends on your end goal, but some of the ideas could be:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"promoting videos that show some behind-the-scenes footage,\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"product launches, or\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"customer stories to raise awareness about your brand.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Some other things to keep in mind when creating Facebook video ads include:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Keep it short and sweet:\\xa0 \"}),\"It\u2019s the fact that people have shorter attention spans than ever before, so it\u2019s essential to keep your videos concise and to the point. \",/*#__PURE__*/e(\"strong\",{children:\"Facebook recommends videos that are 15 seconds or less, but even shorter videos of 6-8 seconds can be effective.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Use eye-catching visuals:\"}),\" Since people are scrolling through their Facebook feed quickly, you need to make sure your video ad catches their eye.\",/*#__PURE__*/e(\"strong\",{children:\" Use bright colors, interesting graphics, and compelling visuals\"}),\" to grab attention and stop people in their tracks. And yes, ditch plain, white background if possible.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 \",/*#__PURE__*/e(\"strong\",{children:\"Use an attention-grabbing headline:\"}),\" Many people tend to underestimate the importance of the copy above your video post. Just like with the still visuals, your headline needs to be straightforward and have a punch.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Aveeno Video Ad\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ShfvCLt5EAZAul7bjPBlkrrVgE8.gif?originalFilename=63317cc590a02fbf3c6b1112_ezgif-1-4680d2a7e3.gif\",src:\"https://framerusercontent.com/images/ShfvCLt5EAZAul7bjPBlkrrVgE8.gif\",srcSet:\"https://framerusercontent.com/images/ShfvCLt5EAZAul7bjPBlkrrVgE8.gif 426w\"}),/*#__PURE__*/t(\"p\",{children:[\"What is also important to mention is \",/*#__PURE__*/e(\"strong\",{children:\"the sound in your videos\"}),\". It is excellent if some nice tune or music accompanies your video, but remember that people often tend to scroll through Facebook in public places and might not hear it that well. Thus, don\u2019t make music the star of your video.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"Wrapping It Up\"}),/*#__PURE__*/t(\"p\",{children:[\"There is no doubt about the importance of Facebook ad creatives. Even more, \",/*#__PURE__*/e(\"strong\",{children:\"there is no doubt about the essential role that high-quality images and visuals play in Facebook ads.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Yes, you need a compelling copy. Yes, you need a good ad placement, but it is the attention-grabbing visual that you\u2019ll start from.\",/*#__PURE__*/e(\"strong\",{children:\" If you aren\u2019t sure where to start and are unsure of your design skills, you will definitely benefit from a design tool like \"}),/*#__PURE__*/e(a,{href:\"https://app.glorify.com/register?_ga=2.225769113.2058024533.1663765505-155771091.1663765505&distinct_id=1836026e1ec710-0307f3a707ce91-783e7655-53c31-1836026e1ed92c\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Glorify.\\xa0\"})})})]}),/*#__PURE__*/e(\"img\",{alt:\"glorify homepage\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bzF0KJnMALgLaTIwtxRb5mhJGZ4.png?originalFilename=63201af1e8164f227ce024d0_536.png\",src:\"https://framerusercontent.com/images/bzF0KJnMALgLaTIwtxRb5mhJGZ4.png\",srcSet:\"https://framerusercontent.com/images/bzF0KJnMALgLaTIwtxRb5mhJGZ4.png?scale-down-to=512 512w,https://framerusercontent.com/images/bzF0KJnMALgLaTIwtxRb5mhJGZ4.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Glorify\u2019s main aim is to help eCommerce store owners and non-designers to create engaging and converting images in a matter of minutes and all in one dashboard.\"}),\" From many customizable templates, rich editing tools to logo makers, etc., Glorify has everything you need to create Facebook ads successfully.\"]}),/*#__PURE__*/t(\"p\",{children:[\"So, what are you waiting for? \",/*#__PURE__*/e(a,{href:\"https://app.glorify.com/register?_ga=2.225769113.2058024533.1663765505-155771091.1663765505&distinct_id=1836026e1ec710-0307f3a707ce91-783e7655-53c31-1836026e1ed92c\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join Glorify for free\"})}),\" and start creating Facebook ads smoothly and effortlessly.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"Facebook Feed Ads Size 2021\"}),/*#__PURE__*/t(\"p\",{children:[\"Many advertisers fight for a space on the user\u2019s Facebook Feed that is a prime real estate for \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/facebook-ad/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Facebook ads\"})}),\". This is available in both image and video formats that appear on mobile and desktop screens. \"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The ideal Facebook ad image specs and dimensions for a feed ad are 1200 x 628 pixels with minimum width and height of 600 pixels and a ratio between 9:16 to 16:9. This can be cropped to 1.91:1 with a link available in both JPG and PNG format and an image with 20% text that can be increased without the failed delivery.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The character limits for the text are 125 characters, the headline with 25 characters, and the link description with 30 characters.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"Facebook Feed ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dobhkjzPnYrg8RNYYAT2iJrVUx8.jpeg?originalFilename=62718684ea07ecfdea600b9c_feed-ad-fb-1024x576.jpeg\",src:\"https://framerusercontent.com/images/dobhkjzPnYrg8RNYYAT2iJrVUx8.jpeg\",srcSet:\"https://framerusercontent.com/images/dobhkjzPnYrg8RNYYAT2iJrVUx8.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/dobhkjzPnYrg8RNYYAT2iJrVUx8.jpeg 1024w\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"On the other hand, the recommended feed Facebook video ad video size and specs to upload is of the highest resolution with minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square) and a ratio between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). \"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended Facebook video ad formats are .MP4 and .MOV with max size 4GB and length 240 minutes.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The character limits for a headline is 25 characters and a link description with 30 characters.\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Carousel Ads Size 2021\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.glorify.com/diy-swipeable-carousel-ads-for-facebook/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Facebook carousel ads\"})}),\" are a perfect way to showcase the brand using multiple images or videos where retailers show various colors, sizes, and details that convince users to shop. It is available in both video and image with six different ad types like the Facebook Feed, Facebook Right Column, Facebook Instant Articles, Facebook Marketplace, Facebook Audience Network Native, \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/facebook-cover-photo-size/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Facebook Banner\"})}),\" and Interstitial, and Messenger Inbox. \"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The recommended \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/diy-swipeable-carousel-ads-for-facebook/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"carousel Facebook ad\"})}),\" image size and dimensions are 1080 x 1080 pixels with maximum width and height of 600 pixels/minimum 254 x 133 pixels for Messenger Home \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/diy-swipeable-carousel-ads-for-facebook/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Carousel Ads\"})}),\". There is a minimum of 2 and a max of 10 cards per \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/diy-swipeable-carousel-ads-for-facebook/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Carousel Ad\"})}),\" with a ratio of 1:1 and max image size of 30MB with formats are JPG and PNG and 20% text.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"On the other hand, the recommended resolution for \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/diy-swipeable-carousel-ads-for-facebook/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Carousel Facebook\"})}),\" video ad size and specs is a minimum of 1080 x 1080 with 2 cards and a max of 10 cards per \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/diy-swipeable-carousel-ads-for-facebook/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Carousel Ad\"})}),\" with formats .MP4 and .MOV.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The max video file size is 4GB with a video length of 240 minutes and thumbnails of 20% text.\"})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The character limit for text is 125 characters, a headline of 40 characters, and a link description of 20 characters.\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Right Column Ad Image Size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"It is the sneaky right column photo ad that everyone knows about and works extremely well. However, it only appears on desktops with highest cost per click among all Facebook ad types. \"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended Facebook ad image size for right-column ads is 1200 x 628 pixels/min of 600 pixels with a ratio between 9:16 to 16:9 and can crop to 1.91:1 with a link. The image formats are available in JPG and PNG with 20% of the text.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"Facebook right column ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,YyjnClZnJVVGeFus4jQ9IYBwJA.png?originalFilename=62718684e3d84b4b15c3742b_right-column-ad.png\",src:\"https://framerusercontent.com/images/YyjnClZnJVVGeFus4jQ9IYBwJA.png\",srcSet:\"https://framerusercontent.com/images/YyjnClZnJVVGeFus4jQ9IYBwJA.png?scale-down-to=512 512w,https://framerusercontent.com/images/YyjnClZnJVVGeFus4jQ9IYBwJA.png 527w\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The text character limits to 125 characters, a headline with 25 characters, and a link description of 30 characters.\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Facebook In-Stream Video Ad Image Size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook in-stream video ads may seem similar to regular feed ads but are, in fact, quite different in nature. Regular feed ads on Facebook last for about 5 to 15 seconds with an average rate of 90% and have a completion view rate of 70%. On the other hand, the Facebook in-stream video ads are quick and perfect for brands that try to catch the attention of users.\"}),/*#__PURE__*/e(\"img\",{alt:\"Facebook in-stream video ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,B8TLFEQZRXNdxaSHKTcEbaLrs.png?originalFilename=62718685ffda45232f849e1a_in-stream-ad.png\",src:\"https://framerusercontent.com/images/B8TLFEQZRXNdxaSHKTcEbaLrs.png\",srcSet:\"https://framerusercontent.com/images/B8TLFEQZRXNdxaSHKTcEbaLrs.png 495w\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Facebook in-stream video ads size and specs are recommended to be in high resolution with a ratio of 16:9 available in formats .MP4 and .MOV. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The max video file size is 4GB with a length of 5 to 15 seconds including video sound, caption, and thumbnails 20% text.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Instant Articles Ads Size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"Are you looking to promote content across Facebook? Facebook Instant Article ads allow interactive quick-loading through the Facebook app. Advertisers place ads within the articles available in both image and video format.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended Facebook ad image size for instant articles is 1,200 x 1,200 pixels with a ratio between 9:16 to 16:9 available in formats JPG and PNG. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The videos should be uploaded in high resolution with 20% text and a ratio between 9:16 to 16:9. They are available in formats .MP4 and .MOV with max video file size 4GB and length are 240 minutes and thumbnails at 20%.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The character limits headline to 25 characters and link description with 30 characters.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Marketplace Ads Size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook marketplace ads work as a hub on the network helping transactions in the community. It is ideal for grabbing the attention of the users for a specific product or even a location available in both video and image.\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended Facebook ad image size for marketplace ads is 1,200 x 1,200 pixels with an aspect ratio between 9:16 to 16:9 in formats JPG and PNG with images in 20% text.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended facebook ad video size and specs for such format is the highest resolution with an aspect ratio between 9:16 to 16:9 in video formats .MP4 and .MOV. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The max video file size is 4GB in the length of 240 minutes and thumbnails with 20% text.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The text character limits are 125 characters, headline with 25 characters, and link description up to \\xa030 characters.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Audience Network Native, Banner, and Interstitial Facebook ads size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook Audience Network ads work on banners and interstitial ads. It helps publish the content that will appear on trusted publishers as Facebook\u2019s Display Ads with both image and video options available:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The accepted minimum resolution of a Facebook ad image for such formats is 398 x 208 pixels with an aspect ratio between 9:16 to 16:9 available in formats JPG and PNG and image with 20% text.\"})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended size and specs for Facebook audience network video is in the highest resolution with an aspect ratio between 9:16 to 16:9 available in formats .MP4 and .MOV with a max size of 4GB and a minimum length of 10 seconds/maximum of 120 seconds.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The character limits of texts are 125 characters, a headline of 25 characters, and a link description of 30 characters.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Sponsored Message Facebook Ads Size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"Sponsored Message ads help turn off other placements and guide you towards the target existing conversations.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The recommended image to upload is of high resolution that is available in 1200 x 628 pixels and the ratio between 9:16 to 16:9 in formats JPG and PNG.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"facebook Sponsored Message ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eNiNcqE7P6CSy8Y19luUAUzSWI.png?originalFilename=627186841c2bd01ebedabbb6_facebook-spoonsored-message-ads.png\",src:\"https://framerusercontent.com/images/eNiNcqE7P6CSy8Y19luUAUzSWI.png\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The text character limits are 125 characters with a headline of 25 characters and a link description with 30 characters.\"})})}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Messenger ads\"}),/*#__PURE__*/e(\"p\",{children:\"While scrolling through Facebook Messenger Home you\u2019d see sponsored ads available between the conversations. This format is available for images appearing on the Facebook Messenger app.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It\u2019s recommended to upload facebook messenger ads in the highest resolution with an aspect ratio between 9:16 to 16:9 available in formats JPG and PNG.\"})})}),/*#__PURE__*/e(\"img\",{alt:\"Facebook Messenger ads\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,f3Kgn5PsUNTkwxtsWUzxVRRMIA.png?originalFilename=62718684969eef23ee3e0dc1_facebook-nectar-messenger-ad.png\",src:\"https://framerusercontent.com/images/f3Kgn5PsUNTkwxtsWUzxVRRMIA.png\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The text character limits are 125 characters with 25 characters for the headline. \"})})}),/*#__PURE__*/e(\"h3\",{children:\"Facebook Collection Ads Size 2021\"}),/*#__PURE__*/e(\"p\",{children:\"Facebook collection ad includes experience ads that are great in providing high visual browsing features. However, it\u2019s only available on the Facebook Feeds that allows a cover photo or video to help showcase several products. As the users click on the full-screen version, they are sent to an Instant Experience brought to a scrollable mobile engagement.\"}),/*#__PURE__*/e(\"img\",{alt:\"Facebook Collection ads \",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Qvwi6cKBlNkDehW3BHWNxJOH0pY.svg?originalFilename=image-placeholder.svg\",src:\"https://framerusercontent.com/images/Qvwi6cKBlNkDehW3BHWNxJOH0pY.svg\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The collection ads use the first image or video for Instant Experience with a ratio of 1:1 that show products in different ways that include Instant Storefront, Instant Lookbook, and Instant Customer Acquisition. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The text character limits are 90 characters with a headline of 25 characters.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion:\"}),/*#__PURE__*/e(\"p\",{children:\"It is important to upload content across social media platforms, here Facebook, to help increase engagement and portray professionalism. Following specific limits, ratios and sizes help content to be uploaded in the correct format. We hope that our exhaustive list of the best-recommended Facebook ad size and specs in 2021 helps answer your quest for the best picture size for Facebook ads. Let us know your thoughts in the comment section below!\"}),/*#__PURE__*/e(\"h2\",{children:\"Facebook Ad Sizes & Specs FAQs\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. What is the recommended Facebook ad image size in 2021?\"})}),/*#__PURE__*/e(\"p\",{children:\"The recommended Facebook ad image size 2021 is 1200 x 628 pixels.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. How long should I run my Facebook ad?\"})}),/*#__PURE__*/e(\"p\",{children:\"Before deciding on the duration, it\u2019s best to test at least 3-4 days to know how the ad is doing. Do not tweak the setting resetting the Facebook ad algorithm\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Can you post too much on Facebook?\"})}),/*#__PURE__*/e(\"p\",{children:\"Posting once a day is optimal and a maximum of two posts. \"}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Don\u2019t know how to use the Facebook debugger tool? We\u2019ve got your back. This article will help you learn how to use the Facebook debugger in order to prevent these faulty issues and provide you with the best post and upgrading for good traffic and engagement on Facebook. But then\u2026\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a Facebook debugger tool? \"})}),/*#__PURE__*/e(\"img\",{alt:\"What is a Facebook debugger tool\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GUz4eea4jiAE0PpcS9MwfkaD1I.png?originalFilename=62716c9bd0701e79bfd552b4_facebook-debugger-1024x512.png\",src:\"https://framerusercontent.com/images/GUz4eea4jiAE0PpcS9MwfkaD1I.png\",srcSet:\"https://framerusercontent.com/images/GUz4eea4jiAE0PpcS9MwfkaD1I.png?scale-down-to=512 512w,https://framerusercontent.com/images/GUz4eea4jiAE0PpcS9MwfkaD1I.png 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"A Facebook debugger tool helps you view the information pulled out by Facebook via the URL, like the link from your site, including the post title, the featured image, and the description of the post. However, there is a possibility that the social media platform ends up picking the incorrect information from an article or a web page.\"}),/*#__PURE__*/e(\"p\",{children:\"For this reason, one must opt to use Facebook debugger instead, as it helps you identify the errors along with the necessary changes, making sure the post on the company\u2019s page appears to be fancy and attractive for the potential new viewers or the already existing followers.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a Facebook Open Graph or the open graph meta tags? \"})}),/*#__PURE__*/e(\"p\",{children:\"The open graph internet protocol, introduced by Facebook in 2010 enables the use of metadata and represents the contents of a web page, and the users can share the links from their websites. \"}),/*#__PURE__*/e(\"p\",{children:\"What is metadata you ask? Metadata is a culmination of the meta tags or the open graph tags that was scraped by the open graph algorithm from the original article. This includes the page title, the featured image, and the page description.\"}),/*#__PURE__*/e(\"p\",{children:\"In certain related posts, these meta tags might not come across as required. For instance, the image you initially chose might not be the same, or the platform picks up an old image that does not relate to the post you wish to share. In such cases, the Facebook debugger tool comes in handy as it enables you to identify these errors before you share the post on your Facebook page. \\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to use the Facebook debugger tool on the platform? \"})}),/*#__PURE__*/e(\"img\",{alt:\"How to use the debugger tool on the platform\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Yqv8uQUty2UJGRfqeNFDsCJ4CI.png?originalFilename=62716c9b42f69203c8fb4940_How-To-Setup-Your-Own-Forum-Using-WordPress-Featured-1024x350.png\",src:\"https://framerusercontent.com/images/Yqv8uQUty2UJGRfqeNFDsCJ4CI.png\",srcSet:\"https://framerusercontent.com/images/Yqv8uQUty2UJGRfqeNFDsCJ4CI.png?scale-down-to=512 512w,https://framerusercontent.com/images/Yqv8uQUty2UJGRfqeNFDsCJ4CI.png 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"The Facebook debugger tool is an extremely easy and useful internet tool for you to use and the best part is that it\u2019s completely free!\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Follow the steps below and know how to use the Facebook debugger with ease:\"}),\" \"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Visit the\",/*#__PURE__*/e(a,{href:\"https://developers.facebook.com/tools/debug/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Facebook debugger\"})}),\" website \"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Copy the URL and paste it on the page you wish to share on Facebook \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click on \u2018Debug\u2019 on the right to analyze the contents of the link. If there are any meta tags missing, the debugger warns you and also provides the information Facebook scraped from your page or website. Alongside, it also helps The blog posts debugger also shows you how the Open Graph algorithm reads your URL and it\u2019s on you to go through the meta tags to ensure that the right information is inserted when you share the link. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Clear the cache. In case the Facebook preview doesn\u2019t show up as expected, try to clear the caches. This will delete the old meta tags and prevent the appearance of the older version. (\",/*#__PURE__*/e(\"strong\",{children:\"Note\"}),\" \u2013 In case your web page is built on WordPress, you must clear the cache by visiting your WordPress admin dashboard-Settings-Locate the WP Super Cache- hit the \u2018delete cache\u2019 button, located under the Delete Cached pages section. For the Facebook cache, click the \u2018Scrape Again\u2019 button that is located at the top of the debugging report).\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"ultimate guide to instagram\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vVFh6QjOBvSGhQI4nLz7EvobIc.png?originalFilename=62716c9b6c39f6a9a562c61e_Screenshot-Revision.png\",src:\"https://framerusercontent.com/images/vVFh6QjOBvSGhQI4nLz7EvobIc.png\",srcSet:\"https://framerusercontent.com/images/vVFh6QjOBvSGhQI4nLz7EvobIc.png?scale-down-to=512 512w,https://framerusercontent.com/images/vVFh6QjOBvSGhQI4nLz7EvobIc.png 620w\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Change the Open Graph Settings in case the preview isn\u2019t as required even after clearing the WordPress cache and Facebook cache. Scroll down the report to learn more as it contains the issues encountered by the Open Graph algorithm while pulling information from your page. This report can be studied to identify the source of the problem and correct it before sharing it with your audience. \"})})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Facebook debugger tool\"})}),/*#__PURE__*/e(\"img\",{alt:\"Facebook debugger tool\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,af5YKepsBU2hyNBd27hmZ18roJM.png?originalFilename=62716c9b6b443f5e2d07a93f_No-image-Set-Small-First-Image.png\",src:\"https://framerusercontent.com/images/af5YKepsBU2hyNBd27hmZ18roJM.png\",srcSet:\"https://framerusercontent.com/images/af5YKepsBU2hyNBd27hmZ18roJM.png?scale-down-to=512 512w,https://framerusercontent.com/images/af5YKepsBU2hyNBd27hmZ18roJM.png 880w\"}),/*#__PURE__*/e(\"p\",{children:\"Using Facebook debugger helps you identify the issues with the Facebook post when sharing a link. It also allows you to correct any mistakes in the post preview. It is simple and requires no programming knowledge.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Here are the steps to using a Facebook debugger:\"}),\" \"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Visit the\",/*#__PURE__*/e(a,{href:\"https://developers.facebook.com/tools/debug/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" debugger website\"})}),\" with this link\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Copy and paste the URL to the page you wish to share on Facebook\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Click the blue debug button located on the right \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Analyze the debugger report and preview the contents. Once done, confirm\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In case of any errors, clear the WordPress cache and Facebook cache using the steps mentioned above. \\xa0In case it still doesn\u2019t preview as expected and if the preview still has errors even after clearing the caches, then you need to check the open graph tags. So, study the lower section of the debugger report, let the team easily identify the source of the errors-correct immediately. \"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"To Conclude:\"})}),/*#__PURE__*/e(\"p\",{children:\"Using the Facebook debugger tool helps you identify the errors of a Facebook post, preview them and also correct them to help increase the engagement rates and provide the viewers with error-free posts with the correct image. \"}),/*#__PURE__*/e(\"p\",{children:\"So make sure, whenever you share a link on Facebook, the Open Graph algorithm pulls the information from the URL as metadata in order to represent the entire content on your page, including the page title, the page description, and the featured image. Therefore, to avoid any defaults and to prevent the algorithm from pulling the wrong image, make sure to post an image size that fits the algorithms of Facebook.\"}),/*#__PURE__*/t(\"p\",{children:[\"Also, you help you out with this, you can also make use of the\",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Glorify App\"})}),\" for free! Here you will be able to pick the Facebook image carrying the correct dimensions and also come up with a high-quality post, increase the traffic on your website and help with much better engagement.\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"What is a Facebook Debugger and How to Use it to Fix Blog Posts Issues\"}),\" FAQs\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. What does the Facebook Debugger tool do?\"})}),/*#__PURE__*/e(\"p\",{children:\"Facebook Debugger is a free tool that allows you to identify problems related to your blog post previews on the platform-Facebook. Use the tool to ensure the insertion of the correct image and caption before sharing from your website to Facebook.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. How to debug a URL?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s how you can debug a URL:\",/*#__PURE__*/e(\"br\",{}),\"Step 1 \u2013 Go to \u2018Support\u2019 and hit the \u2018Diagnostic tools\u2019 button\",/*#__PURE__*/e(\"br\",{}),\"Step 2 \u2013 Once done, click \u2018Debug URL\u2019 and enter the link\",/*#__PURE__*/e(\"br\",{}),\"Step 3 \u2013 Enter the edge server IP ( In case while typing the URL does not use the secure HTTPS protocol, then the field is optional\",/*#__PURE__*/e(\"br\",{}),\"Step 4 \u2013 You can also now add or request headers to change the test conditions(Optional)\",/*#__PURE__*/e(\"br\",{}),\"Step 5 \u2013 Click on submit.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. What do you mean by the FB App_id mean?\"})}),/*#__PURE__*/e(\"p\",{children:\"The \u2018Fb:app_id\u201D error occurs when the site doesn\u2019t have an associated Facebook app ID.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. How often does Facebook scrape a page?\"})}),/*#__PURE__*/e(\"p\",{children:\"It is a default setting for Facebook to scrape each link every 30 days. However, it leads to two problems per se: an issue with the Open Graph meta og tags on your content or you\u2019re not using a plugin to add the meta tags while you share your post, bringing down the Yoast SEO plugin. This leads you to see a wrong image or title due to the Facebook caches. Hence, make sure you use a debugger Facebook and link preview before a post or page.\"}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"However, irrespective of whether WooCommerce is free to use, there are a few additional costs that are needed for running a store.\"}),/*#__PURE__*/e(\"p\",{children:\"To help you out we have curated this article about the 7 main WooCommerce pricing factors that you could take into consideration when you are planning to run the store on the platform. This will help you decide on how much you need to spend and also minimize any foreseen problems in the long run.\"}),/*#__PURE__*/e(\"p\",{children:\"So, let\u2019s get started!\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"7 WooCommerce Pricing Factors To Consider While Setting Up Your Store\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1) Setting Up And Hosting The Online Store\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,InI9YuknDfxdgCUiJiuR6Y7H9sI.png?originalFilename=626e7cfed608a483909fda75_woo-commerce-eshop.png\",src:\"https://framerusercontent.com/images/InI9YuknDfxdgCUiJiuR6Y7H9sI.png\",srcSet:\"https://framerusercontent.com/images/InI9YuknDfxdgCUiJiuR6Y7H9sI.png?scale-down-to=512 512w,https://framerusercontent.com/images/InI9YuknDfxdgCUiJiuR6Y7H9sI.png 785w\"}),/*#__PURE__*/e(\"p\",{children:\"WooCommerce is a plugin that is otherwise specially built for a WordPress site. This is why setting up an online business with WooCommerce, you need to pay if you wish to host a service and the domain name. Read on to know about them:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Web hosting-\"})}),/*#__PURE__*/e(\"p\",{children:\"Using this is like renting space in a physical store as it enables you to use the host server and store the website content like media and files. However, in case you plan and choose to use the hosting service, you should be able to handle growth or it could slow down the website.\"}),/*#__PURE__*/e(\"p\",{children:\"There are many hosting providers that have different price points, so choose a hosting plan that fits better for you. Make sure that the renewal fee falls within your budget or you might have an unpleasant bill to pay.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note \u2013 \"}),\"It is safe to use between $83.88-$131.88 (annually)\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Domain name-\"})}),/*#__PURE__*/e(\"p\",{children:\"While you choose a provider, check if they allow you to purchase and register a domain name, as most do. Here are a few things that you must keep in mind while buying and registering your domain name for your WooCommerce pricing:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"You will need to renew the domain every year. If not, your WooCommerce site name could be purchased by someone else\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"There are platforms that might offer you cheap discounts at first but could have a hefty renewal price. So, make sure to check for the renewal costs and always plan ahead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In case you wish to transfer your domain name across registrars, you can. But it will require a fee\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If the registrars offer add-on services, you could actually take it. This is a great way to get a better deal to grow your business\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note \u2013 \"}),\"You can expect to spend anything between\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"$6.99-$30 (monthly)\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2) Designs And Themes\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BoxPwl4P1iC60JZcizvb797KY.jpeg?originalFilename=626e7cfefbea8649e03d7288_UntitledDesign_1475521863.jpeg\",src:\"https://framerusercontent.com/images/BoxPwl4P1iC60JZcizvb797KY.jpeg\",srcSet:\"https://framerusercontent.com/images/BoxPwl4P1iC60JZcizvb797KY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/BoxPwl4P1iC60JZcizvb797KY.jpeg 600w\"}),/*#__PURE__*/e(\"p\",{children:\"These, without a doubt, are the visual backbones for your website and a wrong choice could hinder the customer experience, resulting in a mobile-unfriendly interface.\"}),/*#__PURE__*/e(\"p\",{children:\"Using a WooCommerce site also helps you design your own theme for the website, all you need to do is keep in mind WooCommerce\u2019s recommended features of a good theme. This is essential when it comes to building a WooCommerce store.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are the best two options that are available to you:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Free Themes\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to WooCommerce pricing, a free theme is the best way to keep the costs low, which is essential when you are just starting with your online business on an eCommerce platform. Check WooCommerce\u2019s Storefront theme for the best options available.\"}),/*#__PURE__*/e(\"p\",{children:\"On the downside, these free themes do not come with exclusive support and also could cost you a few formatting issues.\"}),/*#__PURE__*/e(\"p\",{children:\"Also, you can choose to use the Glorify App to help create good quality images in just a few minutes Here\u2019s how:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Login into\",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Glorify.com\"})}),\", and click on Browse\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Select the platform and the size of the image for shopping online \\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Choose the best template that fits your business well from the templates available. Or, filter as per the Theme/Niche \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Now, click on \u2018Use This Template\u2019 \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start customizing! Add the product photo, add a background, fill in the text, etc\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Once you are ready and are happy with the post, simply download it in the format you require.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Premium Themes\"})}),/*#__PURE__*/e(\"p\",{children:\"Unlike the free themes, these will help you further boost your store and help you stand apart from the competitors. Or, you can also choose to hire a designer who could take over the visuals of your website.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, a premium theme supports the WooCommerce core, has popular extensions, and customized elements and widgets that can help make your brand unique. However, you\u2019ll require to add between $30 to $200 (annually) more to your WooCommerce pricing.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3) Processing Payments\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,oz6q54OyxeHdJM2UTtNUjD9j44.jpeg?originalFilename=626e7cfe2390aa2416ffb28b_Using-Product-Images-on-eCommerce-Sites.jpeg\",src:\"https://framerusercontent.com/images/oz6q54OyxeHdJM2UTtNUjD9j44.jpeg\",srcSet:\"https://framerusercontent.com/images/oz6q54OyxeHdJM2UTtNUjD9j44.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/oz6q54OyxeHdJM2UTtNUjD9j44.jpeg 702w\"}),/*#__PURE__*/e(\"p\",{children:\"As essential as it is to attract traffic to the website, it is also important for you to make the payment process easier for the customers. This means, if the process is simpler, you are assured more shoppers who are likely to feel comfortable and at ease.\"}),/*#__PURE__*/e(\"p\",{children:\"The WooCommerce platform offers several plugins for payments and most of which are free to download. However, the transaction fees are charged by the payment providers and a percentage between 2-3%, is taken by the provider as a customer purchases a product.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"4) Shipping\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wXCScGeIbm6lxbPExLlBblnYxk.jpeg?originalFilename=626e7cfe6bd421458ade1103_The-7-Factors-To-Consider-In-WooCommerce-Pricing-1.jpeg\",src:\"https://framerusercontent.com/images/wXCScGeIbm6lxbPExLlBblnYxk.jpeg\",srcSet:\"https://framerusercontent.com/images/wXCScGeIbm6lxbPExLlBblnYxk.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/wXCScGeIbm6lxbPExLlBblnYxk.jpeg 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"WooCommerce provides a number of Shipping plugins that help the sellers to ship fast. These include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The carriers \u2013 \"}),\"There are a number of carriers associated with WooCommerce, ranging from the international carriers, such as UPS and FedEx to the country-specific ones including USPS, Royal Mail, and Australia Post.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Shipping and delivery \u2013 \"}),\"The\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"WooCommerce plugins for shipping automation include Shippo, ShipStation, and WooCommerce\u2019s own service. However, these are in addition to paying for a carrier, leading to the increase in the WooCommerce pricing.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Inventory \u2013 \"}),\"Managing a listing and inventory can be done manually, but it gets easier when a tool is used\",/*#__PURE__*/e(\"strong\",{children:\".\"})]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note \"}),\"\u2013 The best way to choose the plugins that will help you run your WooCommerce store smoothly, consider narrowing the list with the countries you want to sell in, the speed, and if your budget allows it. You can expect to spend about $10-$200 (annually)\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"5) The WooCommerce Security\"})}),/*#__PURE__*/e(\"img\",{alt:\"hero image size shopify\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cYAS63xRy98Tw1thApofjGEQI.jpeg?originalFilename=626e7cfe5a3abf6bcd6f3220_fashe-free-ecommerce-website-template-1024x832.jpeg\",src:\"https://framerusercontent.com/images/cYAS63xRy98Tw1thApofjGEQI.jpeg\",srcSet:\"https://framerusercontent.com/images/cYAS63xRy98Tw1thApofjGEQI.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/cYAS63xRy98Tw1thApofjGEQI.jpeg 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"Security, especially in an online platform is very important as the risk of the contact details or credit card data being hacked is high.\"}),/*#__PURE__*/e(\"p\",{children:\"Fortunately, the security provided by WooCommerce is built into most WordPress hosting plans. And, there are numerous hosting providers that offer free SSL certificates that help manage the privacy and protection of the WooCommerce platform.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pro Tip \"}),\"\u2013 To secure the WooCommerce store better, make sure to use the secure usernames and passwords for administrator signup and limit login attempts. Additionally, you must also update and back up your site as much as possible by implementing authentication for extra protection.\"]}),/*#__PURE__*/e(\"p\",{children:\"Use plugins that come with many free features, such as malware scanning and authenticated customer logins to protect the eCommerce store.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note \u2013 \"}),\"You can expect to spend between $0-$149 (annually)\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"6) WooCommerce\u2019s Customer Support, Email Marketing, and SEO\"})}),/*#__PURE__*/e(\"img\",{alt:\"Smashing eCommerce Trends of 2020 2\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,YMnLfg3SlPcoLEOgjLKUo5KXWc.jpeg?originalFilename=626e75258b703c2d311c36e0_Smashing-eCommerce-Trends-of-2020-2.jpeg\",src:\"https://framerusercontent.com/images/YMnLfg3SlPcoLEOgjLKUo5KXWc.jpeg\",srcSet:\"https://framerusercontent.com/images/YMnLfg3SlPcoLEOgjLKUo5KXWc.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/YMnLfg3SlPcoLEOgjLKUo5KXWc.jpeg 952w\"}),/*#__PURE__*/e(\"p\",{children:\"WooCommerce plugin offers to help enhance your customers\u2019 experience with your store and market and also promote it. The current version of WooCommerce offers extensions that manage customer experience, marketing, and SEO, an all-in-one tool. For instance:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Extensions such as HubSpot, AutomateWoo, and Mailchimp function as CRMs that help you manage every interaction that customers have with the store.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The Yoast SEO is a popular SEO plugin for WordPress websites and WooCommerce stores that help with a better rank in relevant search results for $69 a year.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WooCommerce platform also has a Google Ads extension that you can use to get your store in front of shoppers, at just $120 a year.\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note \"}),\"\u2013 In case you are experiencing a tight budget, you can consider the free tools offered by WooCommerce and use the paid plugins as and when the store grows.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can expect to spend between $0-$120 (annually)\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"7) Lastly, eCommerce Website Maintenance Cost\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IPzKwtuPdjDEZgodSwKVQh0VMY.jpeg?originalFilename=626e7cfedc441c62763fa472_Best-Ecommerce-Platform-3-1024x540.jpeg\",src:\"https://framerusercontent.com/images/IPzKwtuPdjDEZgodSwKVQh0VMY.jpeg\",srcSet:\"https://framerusercontent.com/images/IPzKwtuPdjDEZgodSwKVQh0VMY.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/IPzKwtuPdjDEZgodSwKVQh0VMY.jpeg 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"Like any other social media account or a business, an online store requires frequent maintenance that could at times add to your spending. The eCommerce platforms maintenance costs include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The renewal fees \u2013 \"}),\"This includes the extensions, themes, domain name, and hosting that are rather different from the initial purchase, which is often offered at a discount. We recommend you keep an eye on the renewal fee to make sure that you could afford it. Renewal fees could be applied to a range of plugins used for eCommerce stores, occurring monthly or yearly, depending on your subscription plan.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Store updates \u2013\"}),\" WooCommerce encourages you to keep the online store updated and recommends backing it up as regularly, preventing as much as possible to keep it secure from hacking. Additionally, you could use the Jetpack extension that has daily backups, but at a cost of $7.95 per month and real-time backups at $39.95 per month.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Customer service \u2013 \"}),\"Customer service is an important part when it comes to running an eCommerce store. Try and consider using Freshdesk at $79 a year, or LiveChat, which provides customers request assistance when there are orders.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Developer fees \u2013 \"}),\"In case you wish to limit the errors while adding new elements to your store, choose to hire or outsource a developer instead. Freelance developers generally charge on an hourly basis, which can vary from $10 to $250 an hour, as per the experience and the volume of work.\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note \"}),\"\u2013 Planning ahead of time for your maintenance fees as a part of your budget could help extensively. This prevents you from not getting blindsided when the bill comes for any payments regarding your store.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"You can expect to spend between \"}),\"$10-$500 (annually). This does not account for the developer fees, however, it could cost more\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"In Conclusion \u2013 Keeping Costs Within Means\"})}),/*#__PURE__*/e(\"p\",{children:\"It could be a significant investment for anyone who chooses to put their money into building a WooCommerce store. Perhaps, if you do not have any spending restrictions, you could choose to use WooCommerce extensions/plugins that could run into the hundreds or thousands of dollars each year.\"}),/*#__PURE__*/e(\"p\",{children:\"Fortunately, you can still choose to begin the store without implementing all these plugins as the add-ons are available. Maybe, try or consider using a managed WordPress hosting plan as it provides a premium WooCommerce extension which is worth thousands, but at low prices, that is between $13 to $25 per month.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"FAQs: 7 Factors To Consider When Starting A WooCommerce Store\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. How much does WooCommerce really cost?\"})}),/*#__PURE__*/e(\"p\",{children:\"The WooCommerce payments have no such setup charge or a monthly fee. However, you are expected to pay 2.9% + $0.30 for every transaction made with U.S.-issued credit or debit cards. On the other hand, the cards that are issued outside the U.S. will have an additional 1% fee. The third choice could be to use Paypal instead.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. How safe is WooCommerce?\"})}),/*#__PURE__*/e(\"p\",{children:\"Irrespective of the eCommerce plugins like WooCommerce itself offering adequate transactional security, they might not be able to provide enough protection in order to stay ahead of cybersecurity threats.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. How do I make WooCommerce secure?\"})}),/*#__PURE__*/e(\"p\",{children:\"Here are a few ways to help make the WooCommerce more secure:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pick and choose a reputable host\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create strong passwords for the online store\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Always enable two-factor authentication\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prevent brute force attacks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add an extra layer of site protection for your store\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make sure to check and adjust your FTP settings\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep your site updated\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Regularly backup your store information\"})})]}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"})]});export const richText7=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Why Is Logo So Important?\"}),/*#__PURE__*/t(\"p\",{children:[\"Did you know that \",/*#__PURE__*/e(a,{href:\"https://www.zippia.com/advice/logo-statistics/\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"75% of people\"})}),\" recognize a brand by its logo?\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A logo uses colors, fonts, and shapes to represent your company's values.\"})}),/*#__PURE__*/t(\"p\",{children:[\"It serves as a \",/*#__PURE__*/e(\"strong\",{children:\"brand ambassador\"}),\", meaning that customers can immediately associate an image with the brand behind it.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why a logo can quickly attract the attention of potential customers and convey the company's values \u200B\u200Bin a creative way.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Types of Logos\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Choosing the ideal logo for a small business owner is an essential phase in the entrepreneurial process because it marks the change from a written idea to a functioning business.\"}),/*#__PURE__*/e(\"p\",{children:\"Here are some most common examples of different types of logos.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Wordmark/logotype logo\"}),/*#__PURE__*/e(\"p\",{children:\"Typography takes center stage instead of images or symbols, and the stylized corporate name serves as a marker for the brand.\"}),/*#__PURE__*/e(\"img\",{alt:\"Wordmark/logotype logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,94MVO7krp0JrErjXrQnWvvzPg.png?originalFilename=63202155fec99d1b498a4a9b_550.png\",src:\"https://framerusercontent.com/images/94MVO7krp0JrErjXrQnWvvzPg.png\",srcSet:\"https://framerusercontent.com/images/94MVO7krp0JrErjXrQnWvvzPg.png?scale-down-to=512 512w,https://framerusercontent.com/images/94MVO7krp0JrErjXrQnWvvzPg.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"The benefit of wordmark logos is that they are\",/*#__PURE__*/e(\"strong\",{children:\" simple to use across mediums\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"increase brand identification\"}),\" due to their simplicity and clarity.\"]}),/*#__PURE__*/e(\"p\",{children:\"Businesses frequently abbreviate their wordmark logo into an initial or monogram.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Monogram/lettermark logo\"}),/*#__PURE__*/t(\"p\",{children:[\"A \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/monogram-logo\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"monogram logo\"})}),\" consists of one to four letters, most frequently the initials or first letter of the company.\"]}),/*#__PURE__*/e(\"img\",{alt:\"monogra logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,UZ2B3n9KqgJj43s8KST13IFfay0.png?originalFilename=63202175fec99dcc938a61e1_551.png\",src:\"https://framerusercontent.com/images/UZ2B3n9KqgJj43s8KST13IFfay0.png\",srcSet:\"https://framerusercontent.com/images/UZ2B3n9KqgJj43s8KST13IFfay0.png?scale-down-to=512 512w,https://framerusercontent.com/images/UZ2B3n9KqgJj43s8KST13IFfay0.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Famous companies, such as Facebook, Chanel, and HP, use the Monogram logo with or without the complete company name under the logo.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you want to use a monogram/lettermark logo across platforms, such as websites, apps, or social media profile pictures, make sure the\",/*#__PURE__*/e(\"strong\",{children:\" typeface is the same in both versions.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"3. Combination logo\"}),/*#__PURE__*/e(\"p\",{children:\"A combination logo comprises a wordmark or lettermark combined with a symbol (often referred to as a logomark).\"}),/*#__PURE__*/e(\"img\",{alt:\"combination mark logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,qIuGRcumbDHaFx6LfUGgdtFniFI.png?originalFilename=632021ba72b67689930ad192_552.png\",src:\"https://framerusercontent.com/images/qIuGRcumbDHaFx6LfUGgdtFniFI.png\",srcSet:\"https://framerusercontent.com/images/qIuGRcumbDHaFx6LfUGgdtFniFI.png?scale-down-to=512 512w,https://framerusercontent.com/images/qIuGRcumbDHaFx6LfUGgdtFniFI.png 752w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Its versatility contributes to it being the most popular style of logo design.\"})}),/*#__PURE__*/e(\"p\",{children:\"When necessary, you can use the symbol alone or merely the wordmark or lettermark.\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Brandmark/logo symbol/pictorial mark logo\"}),/*#__PURE__*/e(\"p\",{children:\"A brandmark logo is a distinct picture or symbol.\"}),/*#__PURE__*/e(\"p\",{children:\"The trademark may be visual and show an actual real-life item or object (for example, Apple or Twitter), or it may take the form of an abstract shape.\"}),/*#__PURE__*/e(\"img\",{alt:\"brandmark logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ocNvac7AX2kxgOG6pI2Gp7YIEoc.png?originalFilename=632021cc72b67670ec0ad871_554.png\",src:\"https://framerusercontent.com/images/ocNvac7AX2kxgOG6pI2Gp7YIEoc.png\",srcSet:\"https://framerusercontent.com/images/ocNvac7AX2kxgOG6pI2Gp7YIEoc.png?scale-down-to=512 512w,https://framerusercontent.com/images/ocNvac7AX2kxgOG6pI2Gp7YIEoc.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Brandmark logos are great for already established and well-known brands.\"}),/*#__PURE__*/t(\"p\",{children:[\"Small businesses should consider adding a brand's name to\",/*#__PURE__*/e(\"strong\",{children:\" establish recognition.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"5. Emblem logo\"}),/*#__PURE__*/e(\"p\",{children:\"Emblem logos are frequently complex, with a lot of detail. This can make it more difficult to reduce their size for usage on social media or business cards.\"}),/*#__PURE__*/e(\"p\",{children:\"But, because of their shape, they look fantastic as profile pictures or printed.\"}),/*#__PURE__*/e(\"img\",{alt:\"Emble logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,pIZ2SghNETLVbxiWhTeP165lrwo.png?originalFilename=632021deb7246f8692966a46_553.png\",src:\"https://framerusercontent.com/images/pIZ2SghNETLVbxiWhTeP165lrwo.png\",srcSet:\"https://framerusercontent.com/images/pIZ2SghNETLVbxiWhTeP165lrwo.png?scale-down-to=512 512w,https://framerusercontent.com/images/pIZ2SghNETLVbxiWhTeP165lrwo.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"They also look great \",/*#__PURE__*/e(\"strong\",{children:\"as packaging stickers or printed on apparel.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"6. Mascot logos\"}),/*#__PURE__*/t(\"p\",{children:[\"Mascot logos feature an \",/*#__PURE__*/e(\"strong\",{children:\"illustrated character that serves as a brand's spokesperson.\"}),\" In addition, these logos frequently have a warm, approachable vibe that helps audiences relate to them and build connections.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Mascor logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GGcqwGddfVCcZQ5cyQpDZH5a4.png?originalFilename=6320226f1fbbf5fa3cb96b4d_555.png\",src:\"https://framerusercontent.com/images/GGcqwGddfVCcZQ5cyQpDZH5a4.png\",srcSet:\"https://framerusercontent.com/images/GGcqwGddfVCcZQ5cyQpDZH5a4.png?scale-down-to=512 512w,https://framerusercontent.com/images/GGcqwGddfVCcZQ5cyQpDZH5a4.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Maybe the most famous one, the star of many funny memes, is the Duolingo owl.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"6 Features Of Logo Design That Will Make Your Company Memorable\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to make a memorable logo, here are the most important features your logo design should have:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Identifiable\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The logo should be relatable to the company, but it doesn't need to be an exact reflection of it.\"})}),/*#__PURE__*/e(\"p\",{children:\"For example, if you own a bakery, you don't have to put an image of actual bread on it. Instead, it can be related to it based on the service you provide.\"}),/*#__PURE__*/e(\"img\",{alt:\"bakery logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,aJLTZGzP34xTHe6pJNdJPj69bPc.png?originalFilename=632022af6dc6c22c63a71f19_556.png\",src:\"https://framerusercontent.com/images/aJLTZGzP34xTHe6pJNdJPj69bPc.png\",srcSet:\"https://framerusercontent.com/images/aJLTZGzP34xTHe6pJNdJPj69bPc.png?scale-down-to=512 512w,https://framerusercontent.com/images/aJLTZGzP34xTHe6pJNdJPj69bPc.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"The \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/logo-with-a-tagline-or-slogan\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"typeface\"})}),\" must be appropriate for the brand's goal and desired impression.\"]}),/*#__PURE__*/e(\"img\",{alt:\"bank logos\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5ehNtdsyZ4b57IEUGY1ANB7zwk.png?originalFilename=632022c681f63a6c89fbe6de_557.png\",src:\"https://framerusercontent.com/images/5ehNtdsyZ4b57IEUGY1ANB7zwk.png\",srcSet:\"https://framerusercontent.com/images/5ehNtdsyZ4b57IEUGY1ANB7zwk.png?scale-down-to=512 512w,https://framerusercontent.com/images/5ehNtdsyZ4b57IEUGY1ANB7zwk.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"When you look at any bank's logo, you won't see any quirky, creative fonts because they don't align with the company's principles and don't emphasize professionalism and reliability.\"}),/*#__PURE__*/e(\"p\",{children:\"And similarly, employing the clean, minimal font for kids' toys will not serve its purpose of representing the creative and playful brand.\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Timeless\"}),/*#__PURE__*/e(\"p\",{children:\"Some of the most recognizable logos were designed 60+ years ago and, with slight changes, are relevant to this date.\"}),/*#__PURE__*/e(\"img\",{alt:\"shell logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ok4HobT4rSp0iD4MJeVyTYlg0.png?originalFilename=632022dbabb0a457dedd80d7_558.png\",src:\"https://framerusercontent.com/images/ok4HobT4rSp0iD4MJeVyTYlg0.png\",srcSet:\"https://framerusercontent.com/images/ok4HobT4rSp0iD4MJeVyTYlg0.png?scale-down-to=512 512w,https://framerusercontent.com/images/ok4HobT4rSp0iD4MJeVyTYlg0.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"When you look at some of them, like Nike, Adidas, or Shell, you can't pinpoint them to a certain decade.\"}),/*#__PURE__*/e(\"p\",{children:\"If you follow hot, new trends when designing a logo, the chance is it will look outdated shortly.\"}),/*#__PURE__*/t(\"p\",{children:[\"Conversely\",/*#__PURE__*/e(\"strong\",{children:\", \"}),\"a strong logo will\",/*#__PURE__*/e(\"strong\",{children:\" withstand the test of time, \"}),\"maintaining its \",/*#__PURE__*/e(\"strong\",{children:\"aesthetic appeal \"}),\"and \",/*#__PURE__*/e(\"strong\",{children:\"usefulness \"}),\"as of the day it was created and \",/*#__PURE__*/e(a,{href:\"https://www.adobe.com/express/create/logo/business\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"business logo maker\"})}),\" can be helpful in those situations.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3. Simple\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most important features of a logo design is simplicity.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consider the principles of minimalism and negative space in the design.\"}),\" Minimalist logos, like flat logos, use a single, adaptable design that can be used on various backgrounds and across media.\"]}),/*#__PURE__*/e(\"p\",{children:\"Plain logos frequently consist of wordmarks (a business name without any images) or simple icon designs.\"}),/*#__PURE__*/e(\"p\",{children:'They will filter out any \"extra\" components, leaving you with a logo that works in all settings.'}),/*#__PURE__*/e(\"p\",{children:\"Nowadays, most consumers use mobile phones to surf the Internet. That's why it is vital that your logo looks good, even scaled down to millimeters.\"}),/*#__PURE__*/e(\"img\",{alt:\"social media logos\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EDOSXMBbZX2vkt40Wx45ZlkLM.png?originalFilename=632022f252912b20c99c4714_559.png\",src:\"https://framerusercontent.com/images/EDOSXMBbZX2vkt40Wx45ZlkLM.png\",srcSet:\"https://framerusercontent.com/images/EDOSXMBbZX2vkt40Wx45ZlkLM.png?scale-down-to=512 512w,https://framerusercontent.com/images/EDOSXMBbZX2vkt40Wx45ZlkLM.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, when you look at your mobile screen,\",/*#__PURE__*/e(\"strong\",{children:\" Google, YouTube, or Twitch thumbnails\"}),\" are easily recognizable when scaled down.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Note: \"}),\"Don't go overboard with\",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/best-color-combinations-for-logo-design\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" colors\"})}),\". Using more than 2 colors can make your design cluttered or blurry when scaled down.\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"4. Legible\"}),/*#__PURE__*/e(\"p\",{children:\"Legibility is crucial for many brands.\"}),/*#__PURE__*/t(\"p\",{children:[\"The company's name must be\",/*#__PURE__*/e(\"strong\",{children:\" simple to read and easy to remember. \"}),\"If customers can't see your brand's name on the logo, you will most likely need a new one.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here are examples of bad logos:\"}),/*#__PURE__*/e(\"img\",{alt:\"bad font examples\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,kJND6pmWAALUHx64Yo9S4fLBI0.png?originalFilename=6320247082c06f0e31db9be8_560.png\",src:\"https://framerusercontent.com/images/kJND6pmWAALUHx64Yo9S4fLBI0.png\",srcSet:\"https://framerusercontent.com/images/kJND6pmWAALUHx64Yo9S4fLBI0.png?scale-down-to=512 512w,https://framerusercontent.com/images/kJND6pmWAALUHx64Yo9S4fLBI0.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Legibility, spacing between the letters, and appropriate dimensions \"}),\"are all features of a good logo design.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Chosen \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/20-best-fonts-for-ecommerce-businesses-brands-to-stand-out\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"typeface\"})}),\" should go well with the brand's personality.\"]}),/*#__PURE__*/e(\"p\",{children:\"If your logo doesn't pass the test when scaled down, it will look smudged or disappear entirely.\"}),/*#__PURE__*/e(\"h3\",{children:\"5. Distinctive\"}),/*#__PURE__*/e(\"p\",{children:\"While famous logos can undoubtedly be an inspiration, don't try to copy them.\"}),/*#__PURE__*/e(\"img\",{alt:\" Starbucks and Starpeya\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eoylreWCWSaAeQywfYGmjc6do.png?originalFilename=632024bb496a0f0086e89566_561.png\",src:\"https://framerusercontent.com/images/eoylreWCWSaAeQywfYGmjc6do.png\",srcSet:\"https://framerusercontent.com/images/eoylreWCWSaAeQywfYGmjc6do.png?scale-down-to=512 512w,https://framerusercontent.com/images/eoylreWCWSaAeQywfYGmjc6do.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Your goal should be to make a unique and recognizable logo that will stand out among competition.\"}),/*#__PURE__*/e(\"p\",{children:\"When you look at some of the most recognizable logos, you can see they are all unique.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Memorable\"}),/*#__PURE__*/t(\"p\",{children:[\"Many previously described features are combined in memorable logos. Still,\",/*#__PURE__*/e(\"strong\",{children:\" they also strike the ideal balance between the textual and graphic elements.\"})]}),/*#__PURE__*/e(\"p\",{children:\"More importantly, they effectively and consistently convey the tone and personality of your brand.\"}),/*#__PURE__*/e(\"h3\",{children:\"6. Versatile and Scalable\"}),/*#__PURE__*/t(\"p\",{children:[\"In addition to all mentioned characteristics, \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/logo-size\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"versatility and scalability\"})}),\" are among the most crucial parts of a great logo design.\"]}),/*#__PURE__*/e(\"p\",{children:\"A versatile and scalable logo will:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Function well in various contexts and on all mediums.\"}),\"\\xa0\"]})})}),/*#__PURE__*/e(\"p\",{children:\"To test this, see how it looks printed on a pen, product packaging, poster, or billboard. By doing this, you can guarantee that the logo will stand out and be instantly recognizable regardless of the size, color, or material of the location it is used in.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Look great in black and white, one solid color or full color.\"})})})}),/*#__PURE__*/e(\"p\",{children:'Having a range of configurations, or \"lockups,\" is one way to accomplish this.'}),/*#__PURE__*/e(\"p\",{children:\"As an illustration, if the logo consists of a wordmark and a symbol, there may be two variations: one with the symbol to the left and the other with the symbol above the wordmark.\"}),/*#__PURE__*/e(\"img\",{alt:\"wordmark illustration logo\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NVHbd2WlLUDrt80ZDcGaQsrY4.png?originalFilename=632024dbead01c69ada1d65a_563.png\",src:\"https://framerusercontent.com/images/NVHbd2WlLUDrt80ZDcGaQsrY4.png\",srcSet:\"https://framerusercontent.com/images/NVHbd2WlLUDrt80ZDcGaQsrY4.png?scale-down-to=512 512w,https://framerusercontent.com/images/NVHbd2WlLUDrt80ZDcGaQsrY4.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Suppose the company name consists of several words. In that case, you can have variants where the complete name appears on a single line of text in one and is stacked in another.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Therefore, to guarantee that your logo is readable at smaller sizes, zoom in and out as you design it.\"})}),/*#__PURE__*/e(\"p\",{children:\"Here is an example of detailed logos that look great when scaled down:\"}),/*#__PURE__*/e(\"img\",{alt:\"detailed logos examples\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wyLgI28bDTxCeKcHPGyhanzHHIY.png?originalFilename=632024ecead01c5f1ea1d912_562.png\",src:\"https://framerusercontent.com/images/wyLgI28bDTxCeKcHPGyhanzHHIY.png\",srcSet:\"https://framerusercontent.com/images/wyLgI28bDTxCeKcHPGyhanzHHIY.png?scale-down-to=512 512w,https://framerusercontent.com/images/wyLgI28bDTxCeKcHPGyhanzHHIY.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"Testing your logo on mockups is also a brilliant idea to ensure it functions correctly on the web, mobile devices, and physical objects while remaining readable and recognizable from a distance.\"}),/*#__PURE__*/e(\"h2\",{children:\"How To Create A Logo Using Glorify?\"}),/*#__PURE__*/t(\"p\",{children:[\"With that in mind, here is how \",/*#__PURE__*/e(\"strong\",{children:\"Glorify\"}),\" can help you create a logo that will be perfect for your business.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. \"}),\"Select \",/*#__PURE__*/e(\"strong\",{children:\"Brand kit\"}),\" from the Dashboard, and then \",/*#__PURE__*/e(\"strong\",{children:\"Upload your image.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Glorify Brand Kit\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,y6NYiRBppwcDjXFFUUwqvsVNvg.png?originalFilename=6320254a11ccf07c191317e5_564.png\",src:\"https://framerusercontent.com/images/y6NYiRBppwcDjXFFUUwqvsVNvg.png\",srcSet:\"https://framerusercontent.com/images/y6NYiRBppwcDjXFFUUwqvsVNvg.png?scale-down-to=512 512w,https://framerusercontent.com/images/y6NYiRBppwcDjXFFUUwqvsVNvg.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2.\"}),\" Create a \",/*#__PURE__*/e(\"strong\",{children:\"color palette\"}),\" by clicking on the selected hue. \",/*#__PURE__*/e(\"strong\",{children:\"Name your palette,\"}),\" then \",/*#__PURE__*/e(\"strong\",{children:\"save\"}),\" it, or \",/*#__PURE__*/e(\"strong\",{children:\"edit\"}),\" it later.\"]}),/*#__PURE__*/e(\"img\",{alt:\"glorify color palette\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zHuND5ghTYDXdkFWqUACzG4pW4.png?originalFilename=6320255e31e17097485762d5_565.png\",src:\"https://framerusercontent.com/images/zHuND5ghTYDXdkFWqUACzG4pW4.png\",srcSet:\"https://framerusercontent.com/images/zHuND5ghTYDXdkFWqUACzG4pW4.png?scale-down-to=512 512w,https://framerusercontent.com/images/zHuND5ghTYDXdkFWqUACzG4pW4.png 752w\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3.\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"Choose a font\"}),\" from the Library or \",/*#__PURE__*/e(\"strong\",{children:\"Upload your own \"}),\"as a custom font.\"]}),/*#__PURE__*/e(\"img\",{alt:\"glorify add font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zXVjvzB9ZbUUhluYOMA3AsxWc.png?originalFilename=63202569a5d8d92660bd2891_566.png\",src:\"https://framerusercontent.com/images/zXVjvzB9ZbUUhluYOMA3AsxWc.png\",srcSet:\"https://framerusercontent.com/images/zXVjvzB9ZbUUhluYOMA3AsxWc.png?scale-down-to=512 512w,https://framerusercontent.com/images/zXVjvzB9ZbUUhluYOMA3AsxWc.png 752w\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4.Customize text style and color.\"})}),/*#__PURE__*/e(\"img\",{alt:\"glorify brand it\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Tpr83cRCT805gdJT764ynLvZXs.png?originalFilename=6320257d52912b29329d3460_567.png\",src:\"https://framerusercontent.com/images/Tpr83cRCT805gdJT764ynLvZXs.png\",srcSet:\"https://framerusercontent.com/images/Tpr83cRCT805gdJT764ynLvZXs.png?scale-down-to=512 512w,https://framerusercontent.com/images/Tpr83cRCT805gdJT764ynLvZXs.png 752w\"}),/*#__PURE__*/e(\"p\",{children:\"You can access every project from the dashboard, share it with your team members, or send it directly to email, social media or website.\"}),/*#__PURE__*/t(\"p\",{children:[\"A brand-new 3.0 version has recently been released, bringing exciting new features like \",/*#__PURE__*/e(\"strong\",{children:\"Infinite canvas\"}),\", where you can organize assets, develop marketing materials, and much more, all in one place.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"As we said, a logo is an inseparable part of branding.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"And, to sum it up, here is how you can benefit from great logo design:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Your logo communicates ownership,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It attracts new customers,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It distinguishes you from the competition,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It facilitates brand loyalty,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It can boost brand awareness.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"In addition, the design should reflect your company's image, whatever type of logo you choose.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://app.glorify.com/welcome\",nodeId:\"fXRmixpm4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Start your free trial today \"})}),\"and see how Glorify transforms your company logo into a distinctive and loyalty-worthy brand.\"]}),/*#__PURE__*/e(\"img\",{alt:\"glorify CTA\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zTOEgTko0D4od06yrrgAkh7SGQ.png?originalFilename=62b2eefc4a8ad9b987067469_CTA.png\",src:\"https://framerusercontent.com/images/zTOEgTko0D4od06yrrgAkh7SGQ.png\",srcSet:\"https://framerusercontent.com/images/zTOEgTko0D4od06yrrgAkh7SGQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/zTOEgTko0D4od06yrrgAkh7SGQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zTOEgTko0D4od06yrrgAkh7SGQ.png 1144w\"})]});export const richText8=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is typography?\"}),/*#__PURE__*/e(\"p\",{children:\"Typography is the artistic technique of arranging letters and sentences in a way that improves clarity and readability. It involves analyzing the meaning and messaging of the text in order to display it in a way that resonates with the message. \"}),/*#__PURE__*/e(\"img\",{alt:\"typography\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bcrIqlQubHRQCFacuHswKntEpA.jpeg?originalFilename=627237af6dbb85192a6901c3_Font-types-1024x577.jpeg\",src:\"https://framerusercontent.com/images/bcrIqlQubHRQCFacuHswKntEpA.jpeg\",srcSet:\"https://framerusercontent.com/images/bcrIqlQubHRQCFacuHswKntEpA.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/bcrIqlQubHRQCFacuHswKntEpA.jpeg 1024w\"}),/*#__PURE__*/e(\"p\",{children:\"Fonts style is perhaps the most important element of typography. It certainly plays a big role in graphic design. In the modern world, typography is mostly associated with digital and printed media. \"}),/*#__PURE__*/e(\"p\",{children:\"When designing an ad, a banner, announcement, social media post, leaflet or any other informative visual involving text, choosing the right font is important. While it is not necessary for you to know every font out there, being familiar with the top 5 font types always helps. So let's get started! \"}),/*#__PURE__*/e(\"h2\",{children:\"1. Serif\"}),/*#__PURE__*/e(\"p\",{children:\"Characteristics: Decorative tails and strokes/ Extensions at the end of character terminals\"}),/*#__PURE__*/e(\"p\",{children:\"Key function: Used in printed material\"}),/*#__PURE__*/e(\"p\",{children:\"Examples: Times New Roman, Garramond, Baskerville, Georgia, Playfair\"}),/*#__PURE__*/e(\"p\",{children:'Dating back to the 15th century, Serif type fonts are the oldest in the world and can be found in ancient Roman engravings. The word \"Serif\" refers to the characteristic finish to the letters that appear as feet or stands. Due to their readability, these fonts are widely used in formal and lengthy texts such as books, newspapers, journals and academic papers. '}),/*#__PURE__*/e(\"p\",{children:\"Though we won't go into detail about them, it is useful to know that there are four sub-classes of Serif fonts, namely Old style serif, Transitional serif, Didone serif and Slab serif fonts. \"}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"}),/*#__PURE__*/e(\"p\",{children:\"\u200D\"}),/*#__PURE__*/e(\"img\",{alt:\"serif font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PPXAT63zRPK1INBjBSrc34E3o.png?originalFilename=627237af913b0e620cf58ae2_Font-types.png\",src:\"https://framerusercontent.com/images/PPXAT63zRPK1INBjBSrc34E3o.png\",srcSet:\"https://framerusercontent.com/images/PPXAT63zRPK1INBjBSrc34E3o.png?scale-down-to=512 512w,https://framerusercontent.com/images/PPXAT63zRPK1INBjBSrc34E3o.png 930w\"}),/*#__PURE__*/e(\"h2\",{children:\"2. Sans serif\"}),/*#__PURE__*/e(\"p\",{children:\"Characteristics: Clean lines/ No ending flourishes\"}),/*#__PURE__*/e(\"p\",{children:\"Key function: Screen-based text\"}),/*#__PURE__*/e(\"p\",{children:\"Examples: Helvetica, Proxima Nova, Calibri, Futura, Arial\"}),/*#__PURE__*/e(\"p\",{children:'As the name indicates, Sans serif fonts do not end with the characteristic \"feet\" found in Serif fonts. The absence of thin, unstructured flourishes means that these fonts fit best on displays and are therefore suitable for blogs, applications, and on-screen assets. '}),/*#__PURE__*/e(\"p\",{children:\"They are popular in the commercial sector and are sometimes known as \u2018big tech\u2019 fonts. Because of their clean, formal and minimalist look, they are especially useful in the design of banners, logos, and digital displays. One of the most prominent Sans serifs in the world, Gotham, is used in the iconic Hope poster featuring Barack Obama.\"}),/*#__PURE__*/e(\"img\",{alt:\"sans sarif font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,25FCDEfNILdH9q8LjfwwmdHJg.jpeg?originalFilename=627237afc379d654800f796c_Font-types-1.jpeg\",src:\"https://framerusercontent.com/images/25FCDEfNILdH9q8LjfwwmdHJg.jpeg\",srcSet:\"https://framerusercontent.com/images/25FCDEfNILdH9q8LjfwwmdHJg.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/25FCDEfNILdH9q8LjfwwmdHJg.jpeg 930w\"}),/*#__PURE__*/e(\"h2\",{children:\"3. Script\"}),/*#__PURE__*/e(\"p\",{children:\"Characteristics: Mimics traditional cursive writing or calligraphy\"}),/*#__PURE__*/e(\"p\",{children:\"Key functions: Multiple uses\"}),/*#__PURE__*/e(\"p\",{children:\"Examples: Broadley, Monarda, Raksana, Hope Sans, Palmer Lake\"}),/*#__PURE__*/e(\"p\",{children:\"These elegant, ornate fonts have been designed to imitate handwritten scripts. Due to their decorative feature, Script fonts are not suitable for many uses. For example, they cannot be used in advertisements since some people may find it difficult to read. However, they can be used for creative purposes such as wedding invitations, liqueur bottle labels and beauty products.\"}),/*#__PURE__*/e(\"img\",{alt:\"script font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Zc2ABT3NpFzWyJGuR9wg2rW12b0.jpeg?originalFilename=627237afc20b6f7420258396_Font-types-2.jpeg\",src:\"https://framerusercontent.com/images/Zc2ABT3NpFzWyJGuR9wg2rW12b0.jpeg\",srcSet:\"https://framerusercontent.com/images/Zc2ABT3NpFzWyJGuR9wg2rW12b0.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/Zc2ABT3NpFzWyJGuR9wg2rW12b0.jpeg 930w\"}),/*#__PURE__*/e(\"h2\",{children:\"4. Monospace\"}),/*#__PURE__*/e(\"p\",{children:\"Characteristics: Each letter occupies the same horizontal space\"}),/*#__PURE__*/e(\"p\",{children:\"Key function: Coding\"}),/*#__PURE__*/e(\"p\",{children:\"Examples: Courier, Lucida Console, Menlo, Monaco, Inconsolata\"}),/*#__PURE__*/e(\"p\",{children:\"Monospace fonts are also known as fixed-pitch, fixed-width, or non-proportional fonts. Due to their uniform spacing, Monospace fonts are commonly used in coding or computer programming, digital baking transactions, ASCII Art, OCR and typing numerals.\"}),/*#__PURE__*/e(\"p\",{children:\"Monospace fonts were originally created for typewriters and other printing devices. Courier is the most popular font in this group and is the Slab serif created by Howard Kettler for IBM typewriters. \\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"monospace font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cIUXjgwHNZ9SH99dWaUVPyiQ.jpeg?originalFilename=627237b09d0e7ad067d4227a_Font-types-3-1024x576.jpeg\",src:\"https://framerusercontent.com/images/cIUXjgwHNZ9SH99dWaUVPyiQ.jpeg\",srcSet:\"https://framerusercontent.com/images/cIUXjgwHNZ9SH99dWaUVPyiQ.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/cIUXjgwHNZ9SH99dWaUVPyiQ.jpeg 1024w\"}),/*#__PURE__*/e(\"h2\",{children:\"5. Display\"}),/*#__PURE__*/e(\"p\",{children:\"Characteristics: Big, bold fonts\"}),/*#__PURE__*/e(\"p\",{children:\"Key functions: Statement headlines and signs\"}),/*#__PURE__*/e(\"p\",{children:\"Examples: Johnston, Transport, Highway Gothic, Clearview\"}),/*#__PURE__*/e(\"p\",{children:\"As the name suggests, Display fonts are used to make statements and display small sections of attention-grabbing text. These fonts are specifically designed for to appear on sign boards, advertisements, billboards and titles instead of body text. \"}),/*#__PURE__*/e(\"p\",{children:\"Display fonts can be used in both formal and informal visual designs. They come in many different varieties like inclines, script, ultra-light, ultra-bold, distressed and hand-drawn. \"}),/*#__PURE__*/e(\"p\",{children:\"While most Display fonts have been designed to be large and legible, their uses are constantly being revised to induce emotive responses. \"}),/*#__PURE__*/e(\"img\",{alt:\"display font\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,K6vSo9PtD29P1pJOdeaWX5icrQM.jpeg?originalFilename=627237af632f8f239f02d108_Font-types-4.jpeg\",src:\"https://framerusercontent.com/images/K6vSo9PtD29P1pJOdeaWX5icrQM.jpeg\",srcSet:\"https://framerusercontent.com/images/K6vSo9PtD29P1pJOdeaWX5icrQM.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/K6vSo9PtD29P1pJOdeaWX5icrQM.jpeg 1024w\"}),/*#__PURE__*/e(\"h2\",{children:\"Using fonts within Glorify\"}),/*#__PURE__*/e(\"p\",{children:\"The most common issue most people face regarding fonts is whether they are freely available or not. While the more common ones are free, there are others that need to be bought. The simplest solution is to use third party apps like Glorify. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"http://www.glorify.com/\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Glorify\"})}),\" is an easy-to-use design tool that provides an entire library of fonts that can be used for free. However, with such a wide variety of choices, you may find it challenging to decide which font suits your design best. There are certain fonts that work well for \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/20-best-fonts-for-ecommerce-businesses-brands-to-stand-out\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"E Commerce designs\"})}),\" while others work great for \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/cool-banner-fonts\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"banners\"})}),\" and \",/*#__PURE__*/e(a,{href:\"https://www.glorify.com/learn/best-fonts-for-facebook-ad-creatives-2022-marketing-guide-for-ecommerce\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"advertisements\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sWSnldU9G0gq20x5jdENZ2k7U8.gif?originalFilename=632a932cdaf6d9955711b4af_Font%2520Change.gif\",src:\"https://framerusercontent.com/images/sWSnldU9G0gq20x5jdENZ2k7U8.gif\",srcSet:\"https://framerusercontent.com/images/sWSnldU9G0gq20x5jdENZ2k7U8.gif?scale-down-to=512 512w,https://framerusercontent.com/images/sWSnldU9G0gq20x5jdENZ2k7U8.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/sWSnldU9G0gq20x5jdENZ2k7U8.gif 1030w\"}),/*#__PURE__*/e(\"p\",{children:\" Glorify makes your job a whole lot easier by providing thousands of niche-based templates that have been pre-designed by professionals. These templates are created with ideal fonts that suit the theme, layout and visuals. These templates are 100% customizable, so you can always change the font or experiment with others to find what best suits your brand.\"}),/*#__PURE__*/e(\"p\",{children:\"If you're going through the branding process of your company, you can centre all your brand assets in one place using Glorify's Brand Kits. This includes color palettes, logo designs and variations, fonts, icons and other elements. \"}),/*#__PURE__*/e(\"h2\",{children:\"Finishing thoughts\"}),/*#__PURE__*/e(\"p\",{children:\"With the need to bring more diversity and uniqueness into the design space, new fonts are constantly being created. However, just because they exist, that doesn't mean these fonts can be used anywhere and everywhere. You have to be aware of the suitability and characteristic of each one. \"}),/*#__PURE__*/e(\"p\",{children:\"If you need a little help in this area, using third party apps such as Glorify is the right choice. You can observe the templates designed by professional designers, make use of these templates or create your own. \"}),/*#__PURE__*/t(\"p\",{children:[\"If you are ready to experiment with the different font types freely available in Glorify, \",/*#__PURE__*/e(a,{href:\"https://app.glorify.com/register?_ga=2.110371141.1927248836.1663730989-1479592217.1663730989&distinct_id=1835e182d5a73-0f596eb6186eec-4074012e-100200-1835e182d5ce8\",nodeId:\"fXRmixpm4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"get started today\"})}),\"! \"]}),/*#__PURE__*/e(\"h2\",{children:\"FAQs\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. What are the 4 major font types?\"})}),/*#__PURE__*/e(\"p\",{children:\"The four major classifications of typefaces are Serif, Sans Serif, Script and Display. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. What are the different styles of fonts?\"})}),/*#__PURE__*/e(\"p\",{children:\"While there are hundreds of different font styles, there are four main categories which are Serif, Sans Serif, Script and Display. \"}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"strong\",{children:\"3. What is a fancy text generator?\"})]}),/*#__PURE__*/e(\"p\",{children:\"A fancy text generator such as LingoJam is an impressive font changer that quickly transforms plain text into a stylish font. Such tools are used mainly on social media sites such as Facebook, Twitter and Instagram where only a very few font variations are available in-app.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. 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