{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js", "ssg:https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js", "ssg:https://framerusercontent.com/modules/7JjV06BuNvwyrSEnkVwU/rfVseluPnsvcmDl6piQR/S6K54QLGB.js"],
  "sourcesContent": ["import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{ControlType,addPropertyControls,RenderTarget}from\"framer\";import{defaultEvents}from\"https://framer.com/m/framer/default-utils.js@^0.45.0\";var YoutubeSettings;(function(YoutubeSettings){YoutubeSettings[\"playNormal\"]=\"Off\";YoutubeSettings[\"playAuto\"]=\"On\";YoutubeSettings[\"playLoop\"]=\"Loop\";YoutubeSettings[\"controlsPlayback\"]=\"Playback\";YoutubeSettings[\"controlsInfo\"]=\"Video Info\";YoutubeSettings[\"controlsNone\"]=\"None\";})(YoutubeSettings||(YoutubeSettings={}));/**\n * YOUTUBE\n *\n * @framerIntrinsicWidth 375\n * @framerIntrinsicHeight 210\n *\n * @framerSupportedLayoutWidth fixed\n * @framerSupportedLayoutHeight fixed\n */ export function Youtube(props){const{url,play,shouldMute,controls=false,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,canvasPlay}=props;const guessIdentifier=urlMaybe=>{if(!urlMaybe)return null;let identifier=\"\";// https://www.youtube.com/watch?v=cAs3senSITIve\nconst watchPrefix=\"youtube.com/watch?v=\";const watchIndex=urlMaybe.indexOf(watchPrefix);if(watchIndex>=0){identifier=urlMaybe.substring(watchIndex+watchPrefix.length);}else{// https://www.youtube.com/embed/cAs3senSITIve\nconst embedPrefix=\"youtube.com/embed/\";const embedIndex=urlMaybe.indexOf(embedPrefix);if(embedIndex>=0){identifier=urlMaybe.substring(embedIndex+embedPrefix.length);}else{// https://youtu.be/cAs3senSITIve\nconst shortenedPrefix=\"youtu.be/\";const shortenedIndex=urlMaybe.indexOf(shortenedPrefix);if(shortenedIndex>=0){identifier=urlMaybe.substring(shortenedIndex+shortenedPrefix.length);}else{// Everything else\nidentifier=urlMaybe;}}}// Strip off the query string, if any\nconst queryIndex=identifier.indexOf(\"?\");if(queryIndex>=0){identifier=identifier.substring(0,queryIndex);}// What's left might be an identifier\nreturn identifier.match(/[\\w_]+/)?identifier:null;};const identifier1=guessIdentifier(url||Youtube.defaultProps.url)||\"none\";if(RenderTarget.current()===RenderTarget.canvas){return(/*#__PURE__*/ _jsx(\"div\",{style:{// https://stackoverflow.com/a/18400445\nbackgroundImage:`url(https://i.ytimg.com/vi/${identifier1}/hqdefault.jpg)`,backgroundPosition:\"center\",backgroundSize:\"cover\",display:\"flex\",justifyContent:\"center\",alignItems:\"center\",width:\"100%\",height:\"100%\"},children:/*#__PURE__*/ _jsxs(\"svg\",{xmlns:\"http://www.w3.org/2000/svg\",width:\"68\",height:\"48\",children:[/*#__PURE__*/ _jsx(\"path\",{d:\"M 66.52 7.74 C 65.74 4.81 64.03 2.33 61.1 1.55 C 55.79 0.13 34 0 34 0 C 34 0 12.21 0.13 6.9 1.55 C 3.97 2.33 2.27 4.81 1.48 7.74 C 0.06 13.05 0 24 0 24 C 0 24 0.06 34.95 1.48 40.26 C 2.26 43.19 3.97 45.67 6.9 46.45 C 12.21 47.87 34 48 34 48 C 34 48 55.79 47.87 61.1 46.45 C 64.03 45.67 65.74 43.19 66.52 40.26 C 67.94 34.95 68 24 68 24 C 68 24 67.94 13.05 66.52 7.74 Z\",fill:\"rgba(34, 34, 34, 0.85)\"}),/*#__PURE__*/ _jsx(\"path\",{d:\"M 45 24 L 27 14 L 27 34\",fill:\"rgb(255,255,255)\"})]})}));}const autoplay=RenderTarget.current()==RenderTarget.preview&&(play===YoutubeSettings.playAuto||play===YoutubeSettings.playLoop);const loop=autoplay&&play===YoutubeSettings.playLoop;const mute=shouldMute&&autoplay;const showsInfo=controls===YoutubeSettings.controlsInfo;const showsControls=controls===YoutubeSettings.controlsPlayback;// Notes on https://developers.google.com/youtube/player_parameters\n// If \"controls\" is defined at all, an inactive video will get a Youtube logo in the corner\nlet src=`https://www.youtube.com/embed/${identifier1}?playlist=${identifier1}&showinfo=${showsInfo?\"1\":\"0\"}&autoplay=${autoplay?\"1\":\"0\"}&loop=${loop?\"1\":\"0\"}&mute=${mute?\"1\":\"0\"}&iv_load_policy=3&rel=0&?modestbranding=1&playsinline=1`;if(showsControls||autoplay){src+=\"&controls=\"+(showsControls?\"1\":\"0\");}return(/*#__PURE__*/ _jsx(\"iframe\",{width:\"100%\",height:\"100%\",allowFullScreen:true,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,frameBorder:0,src:src}));}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:[YoutubeSettings.playNormal,YoutubeSettings.playAuto,YoutubeSettings.playLoop,]},canvasPlay:{type:ControlType.Boolean,title:\"On Canvas\",enabledTitle:\"Play\",disabledTitle:\"Pause\"},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\"},...defaultEvents});Youtube.defaultProps={url:\"https://www.youtube.com/watch?v=Fop2oskTug8\",controls:YoutubeSettings.controlsPlayback,play:YoutubeSettings.playNormal,width:375,height:210,canvasPlay:false};\nexport const __FramerMetadata__ = {\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerSupportedLayoutHeight\":\"fixed\",\"framerContractVersion\":\"1\",\"framerIntrinsicHeight\":\"210\",\"framerSupportedLayoutWidth\":\"fixed\",\"framerIntrinsicWidth\":\"375\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./Youtube.map", "import{jsx as _jsx,jsxs as _jsxs}from\"react/jsx-runtime\";import{useReducer,useState}from\"react\";import{ControlType,addPropertyControls}from\"framer\";import{useIsOnCanvas,emptyStateStyle,containerStyles,defaultEvents,useRadius,borderRadiusControl}from\"https://framer.com/m/framer/default-utils.js@^0.45.0\";var PlayOptions;(function(PlayOptions){PlayOptions[\"Normal\"]=\"Off\";PlayOptions[\"Auto\"]=\"On\";PlayOptions[\"Loop\"]=\"Loop\";})(PlayOptions||(PlayOptions={}));var ThumbnailOptions;(function(ThumbnailOptions){ThumbnailOptions[\"High\"]=\"High Quality\";ThumbnailOptions[\"Medium\"]=\"Medium Quality\";ThumbnailOptions[\"Low\"]=\"Low Quality\";ThumbnailOptions[\"Off\"]=\"Off\";})(ThumbnailOptions||(ThumbnailOptions={}));var ThumbnailFormat;(function(ThumbnailFormat){ThumbnailFormat[\"WebP\"]=\"webp\";ThumbnailFormat[\"JPG\"]=\"jpg\";})(ThumbnailFormat||(ThumbnailFormat={}));/**\n * @framerIntrinsicWidth 560\n * @framerIntrinsicHeight 315\n *\n * @framerSupportedLayoutWidth fixed\n * @framerSupportedLayoutHeight fixed\n *\n * @framerComponentPresetProps isRed, borderRadius\n */ export function Youtube({url,play,shouldMute,thumbnail,isRed,onClick,onMouseEnter,onMouseLeave,onMouseDown,onMouseUp,...props}){const onCanvas=useIsOnCanvas();const isAutoplay=play!==PlayOptions.Normal;const showThumbnail=onCanvas||thumbnail!==ThumbnailOptions.Off&&!isAutoplay;const[isPreloading,preloadVideo]=useReducer(()=>true,false);const[showVideo,startVideo]=useReducer(()=>true,!showThumbnail);const[isHovered,setHovered]=useState(false);const borderRadius=useRadius(props);const hasBorderRadius=borderRadius!==\"0px 0px 0px 0px\"&&borderRadius!==\"0px\";if(url===\"\"){return /*#__PURE__*/ _jsx(Instructions,{});}const parsedURL=parseVideoURL(url);if(parsedURL===undefined){return /*#__PURE__*/ _jsx(ErrorMessage,{message:\"Invalid Youtube URL.\"});}const[videoId,embedURL]=parsedURL;// https://stackoverflow.com/questions/2068344/how-do-i-get-a-youtube-video-thumbnail-from-the-youtube-api\nconst thumbnailURL=getThumbnailURL(videoId,thumbnail,getWebPSupported()?ThumbnailFormat.WebP:ThumbnailFormat.JPG);// https://developers.google.com/youtube/player_parameters\nconst searchParams=embedURL.searchParams;searchParams.set(\"iv_load_policy\",\"3\");searchParams.set(\"rel\",\"0\");searchParams.set(\"modestbranding\",\"1\");searchParams.set(\"playsinline\",\"1\");if(isAutoplay||showThumbnail){searchParams.set(\"autoplay\",\"1\");}if(isAutoplay&&shouldMute){searchParams.set(\"mute\",\"1\");}if(play===PlayOptions.Loop){searchParams.set(\"loop\",\"1\");searchParams.set(\"playlist\",videoId);}if(!isRed){searchParams.set(\"color\",\"white\");}return /*#__PURE__*/ _jsxs(\"article\",{onPointerEnter:()=>setHovered(true),onPointerLeave:()=>setHovered(false),onPointerOver:preloadVideo,onClick:startVideo,style:{...wrapperStyle,borderRadius,transform:hasBorderRadius&&showVideo?\"translateZ(0.000001px)\":\"unset\",cursor:\"pointer\",overflow:\"hidden\"},children:[isPreloading&&/*#__PURE__*/ _jsx(\"link\",{rel:\"preconnect\",href:\"https://www.youtube.com\"}),isPreloading&&/*#__PURE__*/ _jsx(\"link\",{rel:\"preconnect\",href:\"https://www.google.com\"}),/*#__PURE__*/ _jsx(\"div\",{style:{...videoStyle,background:showThumbnail?`center / cover url(${thumbnailURL}) no-repeat`:undefined}}),showVideo?/*#__PURE__*/ _jsx(\"iframe\",{style:videoStyle,src:embedURL.href,frameBorder:\"0\",allow:\"presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\",onClick:onClick,onMouseEnter:onMouseEnter,onMouseLeave:onMouseLeave,onMouseDown:onMouseDown,onMouseUp:onMouseUp}):/*#__PURE__*/ _jsx(PlayButton,{onClick:startVideo,isHovered:isHovered,isRed:isRed})]});}Youtube.displayName=\"YouTube\";addPropertyControls(Youtube,{url:{type:ControlType.String,title:\"Video\"},play:{type:ControlType.Enum,title:\"Autoplay\",options:Object.values(PlayOptions)},shouldMute:{title:\"Mute\",type:ControlType.Boolean,enabledTitle:\"Yes\",disabledTitle:\"No\",hidden(props){return props.play===PlayOptions.Normal;}},thumbnail:{title:\"Thumbnail\",description:\"Showing a thumbnail improves performance.\",type:ControlType.Enum,options:Object.values(ThumbnailOptions),hidden(props){return props.play!==PlayOptions.Normal;}},isRed:{title:\"Color\",type:ControlType.Boolean,enabledTitle:\"Red\",disabledTitle:\"White\"},...borderRadiusControl,...defaultEvents});const defaultProps={url:\"https://youtu.be/smPos0mJvh8\",play:PlayOptions.Normal,shouldMute:true,thumbnail:ThumbnailOptions.Medium,isRed:true};Youtube.defaultProps=defaultProps;function parseVideoURL(urlString){let url;try{url=new URL(urlString);}catch{const embedURL=getEmbedURL(urlString);return[urlString,embedURL];}if(url.hostname===\"youtube.com\"||url.hostname===\"www.youtube.com\"||url.hostname===\"youtube-nocookie.com\"||url.hostname===\"www.youtube-nocookie.com\"){const pathSegments=url.pathname.slice(1).split(\"/\");// https://www.youtube.com/watch?v=Fop2oskTug8\nif(pathSegments[0]===\"watch\"){const videoId=url.searchParams.get(\"v\");const embedURL1=getEmbedURL(videoId);return[videoId,embedURL1];}// https://www.youtube.com/embed/Fop2oskTug8\nif(pathSegments[0]===\"embed\"){const videoId1=pathSegments[1];return[videoId1,url];}}// https://youtu.be/Fop2oskTug8\nif(url.hostname===\"youtu.be\"){const videoId2=url.pathname.slice(1);const embedURL2=getEmbedURL(videoId2);return[videoId2,embedURL2];}}function getEmbedURL(videoId){return new URL(`https://www.youtube.com/embed/${videoId}`);}function getThumbnailURL(videoId,res,format=ThumbnailFormat.JPG){// https://gist.github.com/a1ip/be4514c1fd392a8c13b05e082c4da363\nconst pre=ThumbnailFormat.WebP?\"https://i.ytimg.com/vi_webp/\":\"https://i.ytimg.com/vi/\";const ext=ThumbnailFormat.WebP?\"webp\":\"jpg\";switch(res){case ThumbnailOptions.Low:return`${pre}${videoId}/hqdefault.${ext}`;case ThumbnailOptions.Medium:return`${pre}${videoId}/sddefault.${ext}`;case ThumbnailOptions.High:return`${pre}${videoId}/maxresdefault.${ext}`;default:return`${pre}${videoId}/0.${ext}`;}}let _getWebPSupported;// https://stackoverflow.com/a/27232658\nfunction getWebPSupported(){// We're going to default to webp because it's pretty widely supported by now\nif(!window){return true;}if(_getWebPSupported!==undefined){return _getWebPSupported;}const element=document.createElement(\"canvas\");if(!!(element.getContext&&element.getContext(\"2d\"))){// was able or not to get WebP representation\nreturn element.toDataURL(\"image/webp\").indexOf(\"data:image/webp\")==0;}else{// very old browser like IE 8, canvas not supported\nreturn false;}}// Helper components\nfunction Instructions(){return /*#__PURE__*/ _jsx(\"div\",{style:{...emptyStateStyle,overflow:\"hidden\"},children:/*#__PURE__*/ _jsx(\"div\",{style:centerTextStyle,children:\"To embed a Youtube video, add the URL to the properties\\xa0panel.\"})});}function ErrorMessage({message}){return /*#__PURE__*/ _jsx(\"div\",{className:\"framerInternalUI-errorPlaceholder\",style:{...containerStyles,overflow:\"hidden\"},children:/*#__PURE__*/ _jsxs(\"div\",{style:centerTextStyle,children:[\"Error: \",message]})});}function PlayButton({onClick,isHovered,isRed}){return /*#__PURE__*/ _jsx(\"button\",{onClick:onClick,\"aria-label\":\"Play\",style:buttonStyle,children:/*#__PURE__*/ _jsxs(\"svg\",{height:\"100%\",version:\"1.1\",viewBox:\"0 0 68 48\",width:\"100%\",children:[/*#__PURE__*/ _jsx(\"path\",{d:\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\",fill:isHovered?isRed?\"#f00\":\"#000\":\"#212121\",fillOpacity:isHovered?isRed?1:.8:.8,style:{transition:\"fill .1s cubic-bezier(0.4, 0, 1, 1), fill-opacity .1s cubic-bezier(0.4, 0, 1, 1)\"}}),/*#__PURE__*/ _jsx(\"path\",{d:\"M 45,24 27,14 27,34\",fill:\"#fff\"})]})});}const buttonStyle={position:\"absolute\",top:\"50%\",left:\"50%\",transform:\"translate(-50%, -50%)\",width:68,height:48,padding:0,border:\"none\",background:\"transparent\",cursor:\"pointer\"};const wrapperStyle={position:\"relative\",width:\"100%\",height:\"100%\"};const centerTextStyle={textAlign:\"center\",minWidth:140};const videoStyle={position:\"absolute\",top:0,left:0,height:\"100%\",width:\"100%\"};\nexport const __FramerMetadata__ = {\"exports\":{\"Youtube\":{\"type\":\"reactComponent\",\"name\":\"Youtube\",\"slots\":[],\"annotations\":{\"framerSupportedLayoutWidth\":\"fixed\",\"framerContractVersion\":\"1\",\"framerIntrinsicHeight\":\"315\",\"framerComponentPresetProps\":\"isRed, borderRadius\",\"framerIntrinsicWidth\":\"560\",\"framerSupportedLayoutHeight\":\"fixed\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}\n//# sourceMappingURL=./YouTube.map", "import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{addPropertyControls as a,ComponentPresetsConsumer as r,ControlType as n,Link as i}from\"framer\";import{motion as o}from\"framer-motion\";import*as s from\"react\";import{Youtube as h}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js\";import{Youtube as l}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js\";let d=\"A2iSG6Sho\",c=\"hlM28fKTH\",m=\"aYwieaB8G\",p=\"i1eYi96Sv\",g=\"nXOBDvj8a\",u=\"TnA_7w1zI\",f=\"qrwQ7Se2h\",w=(e,t)=>{if(e&&\"object\"==typeof e)return{...e,alt:t};},b=[{index:0,id:\"Bqi5SOYBt\",[d]:\"What I learned from tINI and the Gang.\",[c]:\"tini-and-the-gang\",[m]:\"6th February 2024\",[p]:\"Events\",[g]:\"Every Wednesday after work, I knew tINI and the Gang were waiting for me on the beach.\",[u]:w({src:\"https://framerusercontent.com/images/Bhgs5G26adHDorLKdemI3EkCBA.jpg\",srcSet:\"https://framerusercontent.com/images/Bhgs5G26adHDorLKdemI3EkCBA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/Bhgs5G26adHDorLKdemI3EkCBA.jpg 960w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"For those who don't know this about me, I lived on the island of Ibiza between 2013 and 2017. I started visiting the island in 2011 after studying the Ibiza Spotlight party calendar throughout my teens before working for the company from 2014 to 2018.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Season Five of The Blueprint is going to focus on the brands that changed my life while living on the island. After sharing my biggest lesson from working for FUSE at the same time I worked for Ibiza Spotlight, it's time to share my biggest lesson from a party that at the time was so closely connected to FUSE - \",/*#__PURE__*/e(\"strong\",{children:\"tINI and the Gang\"}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Bhgs5G26adHDorLKdemI3EkCBA.jpg?preferredSize=large\",\"data-framer-height\":\"641\",\"data-framer-width\":\"960\",height:\"320\",src:\"https://framerusercontent.com/images/Bhgs5G26adHDorLKdemI3EkCBA.jpg\",style:{aspectRatio:\"960 / 641\"},width:\"480\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is tINI and the Gang?\"})}),/*#__PURE__*/e(\"p\",{children:\"tINI and the Gang is an event brand by tINI in Ibiza. The residency now takes place at Ibiza Underground every Tuesday night throughout the season. Before tINI and the Gang set up camp at Underground, it was an open-air event on the beach of Playa d'en Bossa.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What was so special about it?\"})}),/*#__PURE__*/e(\"p\",{children:\"Four things that made tINI and the Gang so special were:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"programming\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"open-air vibes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the line-ups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the community\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Let's break these four things down.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,9h3TWjSKO98AffFyd7jaj7TO4qg.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/9h3TWjSKO98AffFyd7jaj7TO4qg.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Programming\"})}),/*#__PURE__*/e(\"p\",{children:\"Every Wednesday after work, I knew tINI and the Gang were waiting for me on the beach in Playa d'en Bossa.\"}),/*#__PURE__*/e(\"p\",{children:\"For an Ibiza residency to work, you need good programming. tINI and the Gang slotted in perfectly between all of the leading parties in the Ibiza 2013/14 season.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the best ways to build a business is to build around what already exists. If Circoloco and Cocoon own Mondays, Carl Cox takes place on a Tuesday, Paradise and FUSE are on Wednesday, ENTER is on Thursday and Music On is on Friday, why try and compete with them when you can programme your event at a time when your ideal target audience needs something to do on Wednesday afternoon? That's exactly what tINI and her gang did.\"}),/*#__PURE__*/e(\"p\",{children:\"tINI and the Gang would begin around 5 PM. tINI would finish her set at midnight and the dance floor immediately had two choices to carry on - walk to FUSE at Sankeys or jump in a taxi and head to Paradise at DC-10.\"}),/*#__PURE__*/e(\"p\",{children:\"At this point, tINI and the Gang was a free party. It became a seasonal tradition for workers to head down to the beach and hang out with friends while clued-in tourists from all over the world dancing on the front row. What I loved about this party was how it appealed to an audience from all around the world.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BkpasxBkybBIiVVXd6i6wGDtI.jpg\",\"data-framer-height\":\"641\",\"data-framer-width\":\"960\",height:\"320\",src:\"https://framerusercontent.com/images/BkpasxBkybBIiVVXd6i6wGDtI.jpg\",style:{aspectRatio:\"960 / 641\"},width:\"480\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Open Air Vibes\"})}),/*#__PURE__*/e(\"p\",{children:\"tINI and the Gang was a wooden shack, a neon light sign and the open air. There was no production other than some carefully placed red lighting, you could bring your booze and dance on the beach.\"}),/*#__PURE__*/e(\"p\",{children:\"Planes from the nearby airport flew over you, the sky was pink and the ocean waves gently came in behind you. tINI and the Gang felt like a one-stage Sunwaves Festival but paid its respects to the glory days of Ibiza's daytime parties and afterparty scene at Bora Bora and the early days of Ushuaia before some rich people built some hideous-looking towers on the beach.\"}),/*#__PURE__*/e(\"p\",{children:\"Daytime events on the beach are dearly missed on the island.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0WK4iWhAPcoF9EwL43Cu8rCEn4c.jpg\",\"data-framer-height\":\"720\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/0WK4iWhAPcoF9EwL43Cu8rCEn4c.jpg\",style:{aspectRatio:\"1080 / 720\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Music\"})}),/*#__PURE__*/e(\"p\",{children:\"Okay, so let's just run through some of the lineups tINI and the Gang used to put on. Chad Andrew, Randel M, David Gtronic, Bella Serris, Molly, Dyed Soundorom, Enzo Siragusa, Archie Hamilton, Bill Patrick and Guti were all regulars.\"}),/*#__PURE__*/e(\"p\",{children:\"Above is one of the old flyers that shows you that event brands used to rely on Facebook Cover Photos to announce lineups back in 2014. Not an Instagram Story in sight. Things were simpler back then.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EE76U6R4JOmX6LT98IFPN57P0w.jpg\",\"data-framer-height\":\"641\",\"data-framer-width\":\"960\",height:\"320\",src:\"https://framerusercontent.com/images/EE76U6R4JOmX6LT98IFPN57P0w.jpg\",style:{aspectRatio:\"960 / 641\"},width:\"480\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Community\"})}),/*#__PURE__*/t(\"p\",{children:[\"This is one of the things that so many artists are desperately missing right now - a community. \",/*#__PURE__*/e(\"strong\",{children:\"The best thing about tINI and the Gang was that you felt like you were a part of something\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Alongside the world-class artists and incredible setting was something so incredibly simple - \",/*#__PURE__*/e(\"strong\",{children:\"stickers\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The star of this whole party was tINI herself. If you arrived early enough, tINI was there looking after the gang - the dance floor. tINI would be greeting her guests on the beach, posing for photos and handing out stickers.\"}),/*#__PURE__*/e(\"p\",{children:\"Stickers were a big part of the brand awareness campaigns at this point in Ibiza with ENTER.'s black dot being found everywhere. More on that next week on The Blueprint.\"})]})},{index:1,id:\"j39XMcDGQ\",[d]:'\"FUSE Season\" ',[c]:\"fuse-season\",[m]:\"Tuesday 30th January\",[p]:\"Events\",[g]:\"Enzo Siragusa's FUSE is the blueprint for an artist-led brand that is built around events.\",[u]:w({src:\"https://framerusercontent.com/images/WSfdddQIFtBir02IFJGaJsULwdI.jpg\",srcSet:\"https://framerusercontent.com/images/WSfdddQIFtBir02IFJGaJsULwdI.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/WSfdddQIFtBir02IFJGaJsULwdI.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/WSfdddQIFtBir02IFJGaJsULwdI.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Blueprint celebrates its third birthday this week. Never did I imagine when I wrote the first one out of boredom during the pandemic that it would become such an important part of my life. You may have seen on my socials that I am turning this project into a book.\"})}),/*#__PURE__*/e(\"p\",{children:\"Season Five begins today and will run weekly until the end of June. Episode 1 focuses on the biggest lesson I learned from working for FUSE in 2016 and 2018.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QvLTtlqBwYqRFGgFtbpuBUji54Q.jpg\",\"data-framer-height\":\"1349\",\"data-framer-width\":\"1080\",height:\"674\",src:\"https://framerusercontent.com/images/QvLTtlqBwYqRFGgFtbpuBUji54Q.jpg\",style:{aspectRatio:\"1080 / 1349\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'What is \"FUSE Season?\"'})}),/*#__PURE__*/e(\"p\",{children:\"FUSE Season is a series of key dates in the year's final quarter in FUSE's three key cities - London, Amsterdam and Manchester.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why key dates are so important?\"})}),/*#__PURE__*/e(\"p\",{children:\"If you are building an artist-led business, what you want to create is a series of key dates that you own in the calendar. When you have a set of key dates, you can build a business that stays the same every year.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MxOlzktJoI5fNfugNYi6hg5Iyug.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/MxOlzktJoI5fNfugNYi6hg5Iyug.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enzo's Birthday\"})}),/*#__PURE__*/e(\"p\",{children:\"Enzo's birthday is September 25th. In 2023, Enzo celebrated his birthday at After Caposile in Venice and at Circoloco in Ibiza.\"}),/*#__PURE__*/e(\"p\",{children:\"In the past, Enzo has all-night-long sets at FUSE for his birthday.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"FUSE at Amsterdam Dance Event\"})}),/*#__PURE__*/e(\"p\",{children:\"How many times do I talk about Amsterdam Dance Event being the ultimate key date in the calendar? Every year FUSE hosts an event at ADE. The venue has changed multiple times but as the brand evolves, the event stays the same.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,M6vgUfflA7oojw0G7BQSacSNAhI.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/M6vgUfflA7oojw0G7BQSacSNAhI.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Halloween at The Warehouse Project\"})}),/*#__PURE__*/e(\"p\",{children:\"Halloween is one of the most popular weekends of the whole year. Every year, FUSE has hosted a Halloween event in London at venues like Village Underground and Tobacco Dock.\"}),/*#__PURE__*/e(\"p\",{children:\"In 2023, FUSE partnered with The Warehouse Project in Manchester booking the likes of Raresh, Chris Stussy, tINI and Sonja Moonear.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,WSfdddQIFtBir02IFJGaJsULwdI.jpg\",\"data-framer-height\":\"611\",\"data-framer-width\":\"1080\",height:\"305\",src:\"https://framerusercontent.com/images/WSfdddQIFtBir02IFJGaJsULwdI.jpg\",style:{aspectRatio:\"1080 / 611\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"FUSE Birthday\"})}),/*#__PURE__*/e(\"p\",{children:\"FUSE's biggest party of the year is their birthday.\"}),/*#__PURE__*/e(\"p\",{children:\"The birthday normally takes place in November but for the last two years, FUSE has celebrated in December.\"}),/*#__PURE__*/e(\"p\",{children:\"In 2023, they hosted three events across the city in London at Koko, fabric and Village Underground.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Follow Socially Sound on Instagram\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you found this episode of The Blueprint valuable, you can head to the Socially Sound Instagram and \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/C2kWRPksHnu/?img_index=1\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"save the carousel \"})}),\"for future reference.\"]}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading for the last three years.\"}),/*#__PURE__*/e(\"p\",{children:\"See you next week.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:2,id:\"DWVHeDrgR\",[d]:\"How Seth Troxler launched Slacker85\",[c]:\"seth-troxler-slacker85\",[m]:\"\",[p]:\"Music\",[g]:\"Weird.\",[u]:w({src:\"https://framerusercontent.com/images/tiT2vlBsffJR2PJM7G2yj8xmJE.jpeg\",srcSet:\"https://framerusercontent.com/images/tiT2vlBsffJR2PJM7G2yj8xmJE.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/tiT2vlBsffJR2PJM7G2yj8xmJE.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/tiT2vlBsffJR2PJM7G2yj8xmJE.jpeg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now then, welcome to the final Blueprint of 2023.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Seth Troxler promised things would get weird with his new label Slacker85. He was right.\"})}),/*#__PURE__*/t(\"p\",{children:[\"My intern \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/ruse_muse/?img_index=1\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Alex \"})]})}),\"is about to launch his own event \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/yeahniceee/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"YeahNiceee \"})]})}),\"in London with an event in a pub. Seth Troxler has just played to 50 people in a pub in Manchester before Circoloco at The Warehouse Project. Imagine that down your local. I thought it made sense for Alex to do the research for this one.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let's see what Alex has learned about the launch.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2DXW1zidEsBJ4Po2FZUmmSZ52pk.jpeg\",\"data-framer-height\":\"1070\",\"data-framer-width\":\"1080\",height:\"535\",src:\"https://framerusercontent.com/images/2DXW1zidEsBJ4Po2FZUmmSZ52pk.jpeg\",style:{aspectRatio:\"1080 / 1070\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Seth Troxler and Slacker85 Manchester\"})}),/*#__PURE__*/e(\"p\",{children:\"Slack Off Manchester marks the beginning of a brand new pop-up event series by Seth Troxler. He promised things would get weird. What's weirder than Seth Troxler awkwardly pulling pints behind the bar in your local?\"}),/*#__PURE__*/t(\"p\",{children:[\"Seth has always been up for fun ideas. Launching this event series just a few hours before he was closing Circoloco back-to-back with Skream at The Warehouse Project is a genius move. The video shared online from the pub is \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/C0KEe_qMB2n/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BSeth playing Oasis - Wonderwall\u200B\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"I believe Andrew calls this a gold moment...\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How did Seth launch the event?\"})}),/*#__PURE__*/e(\"p\",{children:\"You guessed it - an Instagram Broadcast channel.\"}),/*#__PURE__*/e(\"p\",{children:\"Seth actually has two channels - one that focuses on himself and one for his label. The flyer was also shared on Seth's feed as a collaborator post with the label.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jbmLWU93ndCc5HB2GLVB4lZzBqQ.jpeg\",\"data-framer-height\":\"1400\",\"data-framer-width\":\"1400\",height:\"700\",src:\"https://framerusercontent.com/images/jbmLWU93ndCc5HB2GLVB4lZzBqQ.jpeg\",style:{aspectRatio:\"1400 / 1400\"},width:\"700\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The label launch\"})}),/*#__PURE__*/e(\"p\",{children:\"Seth launched Slacker85 on July 18th with an animated drawing of himself. Seth has three eyes, a vinyl, a rollercoaster ride, and the number 85 coming out of his head.\"}),/*#__PURE__*/e(\"p\",{children:\"Here's the caption Seth shared to announce the label:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Welcome, the playground is open. This is my latest fantasy \u2013 and my new label. My swan song, my legacy act. I\u2019ve never had a label just for me. All my ideas, no filter. No compromise. I\u2019m sick of cool, of posture. I wanted to make something that represented me, you, and everyone I know. The anti-hero, the kids who could have done it but didn\u2019t care to try. The slacker. And believe me, it\u2019s going to get weird. A channel into my strange, dark, and bizarre mind. Join me.\u201D\"})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=W-7yWjBrIsg&ab_channel=Slacker85\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Slacker001 - Digital and vinyl\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Seth Troxler - Pills\"}),\" is the first of four singles on Slacker001.\"]}),/*#__PURE__*/t(\"p\",{children:[\"10 days after the launch of the label, \",/*#__PURE__*/e(\"strong\",{children:\"Jackmaster\"}),\" announced his single \",/*#__PURE__*/e(\"em\",{children:\"Let's Go\"}),\" with an emotional post about his relationship with Seth.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Groulish\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"Cesar Merveille\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"Andre Baum\"}),\" also feature on the release. Each single was released two weeks apart. Every artist shared an animated drawing of them as a collaborator post with Slacker85. This has helped the label build its audience to over 4k followers.\"]}),/*#__PURE__*/e(\"p\",{children:\"You can see the drawings below on the final artwork for the vinyl sleeve.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JkrWXIQoLYw4NOKybuWHPV1qU8.jpeg\",\"data-framer-height\":\"1400\",\"data-framer-width\":\"1400\",height:\"700\",src:\"https://framerusercontent.com/images/JkrWXIQoLYw4NOKybuWHPV1qU8.jpeg\",style:{aspectRatio:\"1400 / 1400\"},width:\"700\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Ibiza billboards\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you have the budget to do it, physical marketing still works; especially if you write \",/*#__PURE__*/e(\"strong\",{children:\"the rich are tasteless \"}),\"on a billboard in Ibiza.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The merchandise\"})}),/*#__PURE__*/t(\"p\",{children:[\"Ever wanted to wear a t-shirt that says \",/*#__PURE__*/e(\"em\",{children:\"I'm here to fuck\"}),\"?\"]}),/*#__PURE__*/e(\"p\",{children:\"Well, now you can.\"}),/*#__PURE__*/e(\"p\",{children:\"Seth did say this would get weird.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,DhELu7phIGDu3GG8CpxfpanV7k.jpeg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/DhELu7phIGDu3GG8CpxfpanV7k.jpeg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Deep End\"})}),/*#__PURE__*/t(\"p\",{children:[\"Troxler\u2019s first release \",/*#__PURE__*/e(\"em\",{children:\"Pills\"}),\" came out on the 19th of July and the subsequent vinyl for the finished EP was announced on the 6th of September.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The entire campaign was stretched over a period of 6 weeks, culminating in the finale of a physical product. I highlighted the timeline that \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/salute-shield-ep\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200Bsalute followed in my previous Blueprint\"})}),\". This feels very similar. Maybe there is a pattern for us all to follow in the future. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you made it this far, thanks for reading. Follow me on Instagram at \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/ruse_muse/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200B@ruse_muse\u200B\"})}),\" and check out my new brand \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/yeahniceee/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200B@yeahnicee\u200B\"})}),\". I'm hosting my first event on Saturday 9th December in Islington.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"See you soon.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Alex at Socially Sound \uD83D\uDE01\"})})]})},{index:3,id:\"XB7Zdp7FT\",[d]:\"How Rossi. launched Homegrown\",[c]:\"rossi-homegrown\",[m]:\"21st November 2023\",[p]:\"Events\",[g]:\"The story so far.\",[u]:w({src:\"https://framerusercontent.com/images/72ZK1SO2YDMW3Sf2fuFadPdUh4.jpg\",srcSet:\"https://framerusercontent.com/images/72ZK1SO2YDMW3Sf2fuFadPdUh4.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/72ZK1SO2YDMW3Sf2fuFadPdUh4.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/72ZK1SO2YDMW3Sf2fuFadPdUh4.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Rossi's audience has seen his journey from a keen London DJ to one of the most popular names in the underground tech house scene. \"}),/*#__PURE__*/e(\"p\",{children:\"Let's get into it.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4w4SFqocGonGTzD68IjkQGBoWeY.jpeg\",\"data-framer-height\":\"1077\",\"data-framer-width\":\"1080\",height:\"538\",src:\"https://framerusercontent.com/images/4w4SFqocGonGTzD68IjkQGBoWeY.jpeg\",style:{aspectRatio:\"1080 / 1077\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Radio Show\"})}),/*#__PURE__*/e(\"p\",{children:\"Homegrown started as a radio show in 2018.\"}),/*#__PURE__*/e(\"p\",{children:\"The first show was broadcast on Ibiza Underground Radio. The first episode opens with Rossi mentioning that Homegrown is a platform to showcase the best new British talent.\"}),/*#__PURE__*/e(\"p\",{children:\"Over time the Homegrown radio show has featured up-and-coming artists across Europe and South America, showcasing how Ross's network and audience have grown in the last four years.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://soundcloud.com/ross-mccormack-1-2/sets/home-grown-with-rossi\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BHere's the playlist of the mixes - I recommend the Mad.Again mix.\u200B\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The name\"})}),/*#__PURE__*/e(\"p\",{children:\"The name Homegrown is a powerful one. It relates to Ross' own story as an artist. It also relates to his audience and their stories. Everyone loves seeing a homegrown talent coming through and following their dream.\"}),/*#__PURE__*/e(\"p\",{children:\"In a recent post, Rossi said:\"}),/*#__PURE__*/e(\"p\",{children:'\"Homegrown has always been about exploration. Sharing artists, music, ideas, styles, and culture from different corners of the globe.\"'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Srfu9e4xlJPlIpPy1psu2r0NMag.jpeg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/Srfu9e4xlJPlIpPy1psu2r0NMag.jpeg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The label\"})}),/*#__PURE__*/e(\"p\",{children:\"Rossi. launched the Homegrown label in June 2022.\"}),/*#__PURE__*/t(\"p\",{children:[\"The Welcome EP featured four of the most requested IDs from Ross' sets including the instantly recognisable bassline of \",/*#__PURE__*/e(\"em\",{children:\"Find Your Way\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Since the launch of the label, Homegrown has only released three releases as Rossi finds his feet balancing touring and the commitments of having a label and mix series.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CMs6ZMyKwlK7qtIyktAsp8ota4.webp\",\"data-framer-height\":\"1400\",\"data-framer-width\":\"1400\",height:\"700\",src:\"https://framerusercontent.com/images/CMs6ZMyKwlK7qtIyktAsp8ota4.webp\",style:{aspectRatio:\"1400 / 1400\"},width:\"700\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The artwork\"})}),/*#__PURE__*/e(\"p\",{children:\"The Homegrown label artwork is hand-drawn illustrations.\"}),/*#__PURE__*/e(\"p\",{children:\"Each design is different and suited to the title or the artist on the label. The first release features a cartoon version of a DJ mixing two records on a turntable. The second release is a female playing cards. The third release is a cartoon dog to suit the character of the artist - Mad.Again.\"}),/*#__PURE__*/e(\"p\",{children:\"Straight away you can see these designs on the back of a t-shirt.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The clothing\"})}),/*#__PURE__*/e(\"p\",{children:\"Homegrown's merchandise drops have played a big part in the label's rise. The new generation of ravers feels more connected to artists than ever. The key is to bring your audience along with you for the ride.\"}),/*#__PURE__*/e(\"p\",{children:\"Rossi's launch merch feels very similar to how Sorley has created Soul93 - an organic process that is based on limited edition drops to create that exclusivity with the audience.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,y9cKKtQekQaesAMCXOGALpuM.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/y9cKKtQekQaesAMCXOGALpuM.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The pop-up event\"})}),/*#__PURE__*/e(\"p\",{children:\"I feel like I have talked about popup events more than anything else in 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"Rossi hosted an intimate house party event in Soho London last summer with Laidlaw and Mad.Again on the lineup. The photo album above shows the intimate house party vibes with some fans wearing the Homegrown merch to the event.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,OpjO66dTOhx2Qv8nR5t8XyIq0.webp?originalFilename=rossi+london+2.webp\",\"data-framer-height\":\"1228\",\"data-framer-width\":\"1818\",height:\"614\",src:\"https://framerusercontent.com/images/OpjO66dTOhx2Qv8nR5t8XyIq0.webp\",style:{aspectRatio:\"1818 / 1228\"},width:\"909\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The first Homegrown event\"})}),/*#__PURE__*/e(\"p\",{children:\"The popup event in London set up what was to come. The first official Homegrown event took place in the ArcelorMittal Orbit in Queen Elizabeth Park London.\"}),/*#__PURE__*/e(\"p\",{children:\"If you're wondering where this venue is, it's this below. This is a unique location in London. The venue has one of the best views of the city, looking out from East London to central London.\"}),/*#__PURE__*/e(\"p\",{children:\"At sunset, this venue is a special place. That's why Rossi played at sunset and then closed the night b2b with Georgia Girl.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Deep End\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's the final thing I want to share.\"}),/*#__PURE__*/e(\"p\",{children:\"I love the line \\\"Our parties aren't just about lineups - they're about adventure.\\\"\"}),/*#__PURE__*/e(\"p\",{children:\"If you've made it this far and you're thinking about launching a brand - really think about how you are going to take your audience with you on an adventure. It's them you are doing it for after all.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Peace \u270C\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:4,id:\"wc6cHaqqS\",[d]:\"How salute released 'Shield' \",[c]:\"salute-shield-ep\",[m]:\"14th November 2023\",[p]:\"Music\",[g]:\"A Boiler Room, four singles, a tour and plenty of gratitude. \",[u]:w({src:\"https://framerusercontent.com/images/c2nstNcsgBzJPPNlnZRUzDP7mw.jpg\",srcSet:\"https://framerusercontent.com/images/c2nstNcsgBzJPPNlnZRUzDP7mw.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/c2nstNcsgBzJPPNlnZRUzDP7mw.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/c2nstNcsgBzJPPNlnZRUzDP7mw.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Socially Sound intern Alex breaks down how salute released his Shield EP on Ninja Tune. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=rvGABUgyCOA\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How did it all start?\"})}),/*#__PURE__*/t(\"p\",{children:[\"The marketing for salute's Sheild EP started nearly a year ago. salute premiered \",/*#__PURE__*/e(\"strong\",{children:\"two unreleased tracks\"}),\" for the first time in his \",/*#__PURE__*/e(\"strong\",{children:\"Boiler Room\"}),\" set from Melbourne on November 26, 2022.\"]}),/*#__PURE__*/e(\"p\",{children:\"Boiler Room is one of electronic music's biggest platforms. There is no bigger stage to start teasing fans with unreleased music. We have seen artists like Fred again.. use this strategy in the past. More on this in the Deep End, so stay with me for more insights.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How salute shared his Boiler Room\"})}),/*#__PURE__*/t(\"p\",{children:[\"salute shared \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CmM47TlMQyF/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"10 clips\"})]})}),\" from his \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=rvGABUgyCOA&t=2931s&ab_channel=BoilerRoom\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Boiler Room set\"}),\"\u200B\"]})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"on the 8th of December. The IDs of the releases were revealed in the caption. This was the first time the IDs for 'Wait For It' and 'Peach' were revealed. This sparked an organic buzz, starting the building blocks for a forthcoming release.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Nearly a month after the ID reveal in the Melbourne Boiler Room, salute posted \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CnjZa5jOzJR/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[/*#__PURE__*/e(\"strong\",{children:\"a video\"}),\" \"]})}),'captioning with a vague and tantalising \"new music soon\", to further dangle the carrot of the upcoming release.']}),/*#__PURE__*/t(\"p\",{children:[\"salute announced\",/*#__PURE__*/e(\"strong\",{children:\" Wait For It \"}),\"as the first single in January. The release came out on February 6th.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=OFb7bM4HgTI&ab_channel=salute\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The first single - Wait For It\"})}),/*#__PURE__*/e(\"p\",{children:\"The day before the release, salute posted that BBC Radio 1 presenter Clara Amfo had selected 'Wait For It' as her Hottest Record of the Week. salute let his audience know they could stream or purchase the record as soon as the show was over at 6 pm.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The second single - Peach w/ Sammy Virji\"})}),/*#__PURE__*/e(\"p\",{children:\"The next instalment to the forthcoming EP with 'Peach', came nearly six weeks after the release of 'Wait For It'. The record was a collaboration with Sammy Virji, a rising star in the new wave of Garage-inspired artists.\"}),/*#__PURE__*/e(\"p\",{children:\"By working together, they merged their audiences on Spotify to create credibility amongst each other's fanbases. This helped salute gain even more of a following in the UK by piggybacking on Sammy Virji's fans (and vice versa).\"}),/*#__PURE__*/e(\"p\",{children:\"Collaboration is key to helping artists grow their audience.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=28QtOdrgNGM&ab_channel=salute\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Tour + EP Launch\"})}),/*#__PURE__*/e(\"p\",{children:\"Throughout the marketing campaign for the Shield EP, salute was touring the U.K. After Peach was released, salute confirmed the final two tracks off the EP would be released in May.\"}),/*#__PURE__*/e(\"p\",{children:\"To express his gratitude for the support of the EP, salute also announced two further tour dates in Manchester and London to celebrate the launch of the EP.\"}),/*#__PURE__*/e(\"p\",{children:\"Both of these parties were free and in secret locations. His audience had to sign up via a website link to receive a ticket link. This helped salute grow more depth with his audience and his database.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=sLcvUGn_4VM&ab_channel=DJMag\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sammy Virgi DJ Mag Set\"})}),/*#__PURE__*/e(\"p\",{children:\"The beauty of this journey has been how the whole EP has developed. From a single tune to a four-track EP with remixes and VIP edits. The hype of the release didn't seem to disappear with Sammy Virji's electric DJ Mag set reigniting the buzz for the EP once again.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Remix and Vinyl Release\"})}),/*#__PURE__*/e(\"p\",{children:\"Following the release of the full EP in May, the final piece of the release strategy is the remix.\"}),/*#__PURE__*/e(\"p\",{children:\"Thys is one-third of the trio Noisia. Thys remix was released in September 2023, 10 months after the premiere of the original on Boiler Room.\"}),/*#__PURE__*/e(\"p\",{children:\"But that's not all. The full EP was released on vinyl last month in October.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,esoW3xXJSAGqbpJOGUaMvc2Ses.jpg\",\"data-framer-height\":\"608\",\"data-framer-width\":\"1080\",height:\"304\",src:\"https://framerusercontent.com/images/esoW3xXJSAGqbpJOGUaMvc2Ses.jpg\",style:{aspectRatio:\"1080 / 608\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Deep End\"})}),/*#__PURE__*/e(\"p\",{children:\"Are you still with me?\"}),/*#__PURE__*/e(\"p\",{children:\"The release strategy for salute's Shield EP has gone on for almost 12 months. The three individual release dates for the singles were all perfectly planned off the back of the hype of salute's Boiler Room.\"}),/*#__PURE__*/e(\"p\",{children:\"This is why Andrew's Framework in the Academy focuses so much on key dates and gold moments. Boiler Room is the ultimate key moment. By staggering these releases throughout the year, salute can intertwine his tours, merchandise, remixes and edits between every instalment of the EP launch.\"}),/*#__PURE__*/t(\"p\",{children:[\"I learned a lot digging through this and it's opened my eyes to how the music industry \",/*#__PURE__*/e(\"em\",{children:\"really\"}),\" works. I hope you learned something too.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you made it this far, you can follow me on Instagram \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/ruse_muse/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"@ruse_muse\"}),\"\u200B\"]})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"I'll be back soon.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Alex at Socially Sound \uD83D\uDE01\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"MORE SOCIALLY SOUND:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BRead The Blueprint online\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://ig.me/j/AbYgTN-TK3Qv43Je/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BJoin my Instagram Broadcast channel\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.youtube.com/channel/UCQjz6U0jIwtKaxEKIbWyR_A\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BSubscribe to Socially Sound on YouTube\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/sociallysounddj/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BFollow Socially Sound on Instagram\u200B\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Struggling with your social media? \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Book a 15-minute introduction call\"}),\"\u200B\"]})}),\" to find out if The Socially Sound Academy is right for you.\"]})]})},{index:5,id:\"h83j5hvYx\",[d]:\"How Sorley launched Soul93\",[c]:\"sorley-soul93-launch\",[m]:\"7th November 2023\",[p]:\"Music\",[g]:\"This is how he did it \u23F8\uFE0F\",[u]:w({src:\"https://framerusercontent.com/images/S9YEeiHQ7sQ5KhrhbITqp9feRvw.jpg\",srcSet:\"https://framerusercontent.com/images/S9YEeiHQ7sQ5KhrhbITqp9feRvw.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/S9YEeiHQ7sQ5KhrhbITqp9feRvw.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/S9YEeiHQ7sQ5KhrhbITqp9feRvw.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Since the launch of The Blueprint, there has only been one artist who has been featured more than once. Bicep's album launch in 2021 needed three parts.\"})}),/*#__PURE__*/t(\"p\",{children:[\"This week's Blueprint focuses on \",/*#__PURE__*/e(\"strong\",{children:\"Sorley \"}),\"for the second time. Sorley recently launched his brand new label \",/*#__PURE__*/e(\"strong\",{children:\"Soul93\"}),\". This is how he did it.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you make it to the deep end, Sorley has provided me with \",/*#__PURE__*/e(\"strong\",{children:\"an exclusive insight \"}),\"into the strategy that helped him create awareness for the brand before the launch.\"]}),/*#__PURE__*/t(\"p\",{children:[\"For more artist tips and behind-the-scenes insights into Socially Sound, join my Instagram Broadcast channel\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(i,{href:\"https://ig.me/j/AbYgTN-TK3Qv43Je/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"here\"}),\"\u200B\"]})}),\" or by heading to\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/andrewleese89/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"my Instagram profile\"}),\"\u200B\"]})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QyNzM9PjfCjcW0BY076CQfQlajc.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/QyNzM9PjfCjcW0BY076CQfQlajc.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What has Sorley done to get to this point?\"})}),/*#__PURE__*/e(\"p\",{children:\"Sorley's involvement in Sunderland event brand Haze was what put him on the map. Haze ran regular events from 2013 to 2017. The event now takes place once a year on Boxing Day.\"}),/*#__PURE__*/e(\"p\",{children:\"Earlier this year Sorley toured the U.K. with his Streetbox tour. As a producer, Sorley has previously released on Cuttin Headz, Revival, Knee Deep In Sound, Dftd, and many more.\"}),/*#__PURE__*/t(\"p\",{children:[\"Sorley was featured in \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/sorley-30-tracks\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BThe Blueprint in 2021\u200B\"})}),\" when he documented the behind-the-scenes of creating 30 tracks in 30 days.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Soul93?\"})}),/*#__PURE__*/e(\"p\",{children:\"Soul93 is Sorley's new record label. A social post described the new brand as follows:\"}),/*#__PURE__*/e(\"p\",{children:'\"SOUL93 is for the dreamers and doers. True artistry and creativity thrive when individuals are \u201Cfree\u201D to express themselves without constraints. We celebrate the raw, the genuine, and the innovative because that\u2019s where the real magic happens.\"'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lHB68TENNugmQqMFkmQFn58E.jpg\",\"data-framer-height\":\"1349\",\"data-framer-width\":\"1080\",height:\"674\",src:\"https://framerusercontent.com/images/lHB68TENNugmQqMFkmQFn58E.jpg\",style:{aspectRatio:\"1080 / 1349\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"More from The Blueprint\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/hedex-under-fest\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Creating a mural for Hedex under a bridge\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/sorley-30-tracks\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sorley: 30 tracks in 30 days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/hot-since-82-naboo\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"This is what inspired Hot Since 82 track Naboo\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The merchandise launch\"})}),/*#__PURE__*/e(\"p\",{children:\"Sorley first posted content of him wearing the Soul93 merch in May. The first social post mentioning the brand came a few months later in August.\"}),/*#__PURE__*/e(\"p\",{children:\"Wearing the merch for months before the launch created brand awareness and curiosity from his audience. When Soul93 was first mentioned on Sorley's socials, he was keen to push that the merchandise would be a limited edition run with the first round of orders never being made again.\"}),/*#__PURE__*/e(\"p\",{children:\"This created exclusivity and gave his audience the opportunity to buy into the label from day one. The pre-order ended at the end of September. The first 10 customers received an invite to the launch party in October.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xN1Uu7loMQ81osQctED6Ah3CAQ.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/xN1Uu7loMQ81osQctED6Ah3CAQ.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Soul93 - The launch party\"})}),/*#__PURE__*/e(\"p\",{children:\"The Soul93 launch party was an invite-only event at Newcastle venue Hidden Heights.\"}),/*#__PURE__*/e(\"p\",{children:\"Sorley answered questions in a Q&A, sold merchandise, and even teamed up with Tyne Bank Brewery in Newcastle to create his own Soul93 craft beer and tin design for the event.\"}),/*#__PURE__*/e(\"p\",{children:\"Multiple revenue streams are important for an artist in 2023 but what's even more important is the vision of the artist to take the risks and to continue being creative.\"}),/*#__PURE__*/e(\"p\",{children:\"When you have created enough depth as an artist, your audience will repay your faith by showing up and supporting you on the journey.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://youtu.be/oZAhGTjtbD8?si=Rx_reQM9mUH5tjEu\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The label launch\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Speaking Soul\"}),\" featuring Goux was released on Friday 13th October - one week after the launch event.\"]}),/*#__PURE__*/e(\"p\",{children:\"The launch party after-movie premiered the debut single on the label.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CyRBp-6sePK/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BWatch the video here\u200B\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,D3mIudSTWZjefrhYjvvDRKGqQ6g.jpeg?originalFilename=WhatsApp+Image+2023-11-06+at+15.31.59+%281%29.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1536\",height:\"1024\",src:\"https://framerusercontent.com/images/D3mIudSTWZjefrhYjvvDRKGqQ6g.jpeg\",style:{aspectRatio:\"1536 / 2048\"},width:\"768\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Deep End\"})}),/*#__PURE__*/e(\"p\",{children:\"A key part of the story of Soul93 is Sorley's partner Faye.\"}),/*#__PURE__*/e(\"p\",{children:\"Faye is an artist who has been involved in the whole branding of Soul93.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the most important aspects of building a brand from scratch is to have a team of people who are as invested in the brand as you. Faye's unique skillset allows Sorley to focus on his strengths as an artist.\"}),/*#__PURE__*/e(\"p\",{children:\"In the Blueprint in 2021, Sorley mentioned he approaches Instagram like a personal diary. Soul93 is the latest project in a long line of career landmarks. After speaking to Loui on WhatsApp over the last few days, one thing he said to me stood out:\"}),/*#__PURE__*/e(\"p\",{children:'\"I feel free\"'}),/*#__PURE__*/e(\"p\",{children:\"Is there anything more important to an artist than freedom?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are a few exclusive photos that show behind-the-scenes of the launch event and the creative process of Soul93.\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4I7AJliDCeA8Jwekc42l09tYHzM.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1536\",height:\"1024\",src:\"https://framerusercontent.com/images/4I7AJliDCeA8Jwekc42l09tYHzM.jpeg\",style:{aspectRatio:\"1536 / 2048\"},width:\"768\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,DbS7o7dp2C5p9vV5DMjoK56Qy8.jpeg\",\"data-framer-height\":\"1365\",\"data-framer-width\":\"2048\",height:\"682\",src:\"https://framerusercontent.com/images/DbS7o7dp2C5p9vV5DMjoK56Qy8.jpeg\",style:{aspectRatio:\"2048 / 1365\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jkFBDSvVSleFvEMhOdVKMFzY.jpeg\",\"data-framer-height\":\"1365\",\"data-framer-width\":\"2048\",height:\"682\",src:\"https://framerusercontent.com/images/jkFBDSvVSleFvEMhOdVKMFzY.jpeg\",style:{aspectRatio:\"2048 / 1365\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sIRS8qGwqY7JKS2dStxdn9dHqw.jpeg\",\"data-framer-height\":\"1365\",\"data-framer-width\":\"2048\",height:\"682\",src:\"https://framerusercontent.com/images/sIRS8qGwqY7JKS2dStxdn9dHqw.jpeg\",style:{aspectRatio:\"2048 / 1365\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wiQZdPU75nhxVPbN3YG8yvUHY.jpeg\",\"data-framer-height\":\"1365\",\"data-framer-width\":\"2048\",height:\"682\",src:\"https://framerusercontent.com/images/wiQZdPU75nhxVPbN3YG8yvUHY.jpeg\",style:{aspectRatio:\"2048 / 1365\"},width:\"1024\"}),/*#__PURE__*/e(\"p\",{children:\"See you next week.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:6,id:\"XdB007QLY\",[d]:\"This is what happened at ADE\",[c]:\"this-is-what-happened-at-ade\",[m]:\"25th October 2023\",[p]:\"Events\",[g]:\"Highlights from the best week of the year.\",[u]:w({src:\"https://framerusercontent.com/images/OzkH8rzANdlhd8aQp2GVATFY2k.jpg\",srcSet:\"https://framerusercontent.com/images/OzkH8rzANdlhd8aQp2GVATFY2k.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/OzkH8rzANdlhd8aQp2GVATFY2k.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/OzkH8rzANdlhd8aQp2GVATFY2k.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Nobody does it like the Dutch. Nobody.\"})}),/*#__PURE__*/e(\"p\",{children:\"Amsterdam Dance Event (ADE) is an underground music lovers playground. In the last week, hundreds of parties have taken place. Thousands of meetings have been attended and cancelled. And even more Dutch locals have gotten annoyed at English people for failing to understand that if you stand in a bike lane, you're gonna get hurt.\"}),/*#__PURE__*/e(\"p\",{children:\"This week's Blueprint follows on from last week's ADE Blueprint. Here is 0.0001% of what happened at the 2023 edition of Amsterdam Dance Event.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you make it to the \",/*#__PURE__*/e(\"strong\",{children:\"deep end \"}),\"let me know on Instagram. There is a free 45-minute coaching call for anyone who downloads the \",/*#__PURE__*/e(\"strong\",{children:\"SpinVid App\"}),\" via their App Store and sends me a screenshot.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dVPYpk6AzF7FTfTUx9G1FGphxU.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/dVPYpk6AzF7FTfTUx9G1FGphxU.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reinier Zonneveld is the king of physical marketing\"})}),/*#__PURE__*/e(\"p\",{children:\"As the leading techno artist in the Netherlands right now. Reinier Zonneveld kicked off ADE by premiering his new album on a private tram ride around the city. His face was everywhere at ADE, on trams, billboards, posters on phone boxes, and even on the motorway as you left the airport.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,WeITUCzSZNHWxAqEoKUXAuzGZAs.jpg\",\"data-framer-height\":\"1079\",\"data-framer-width\":\"1080\",height:\"539\",src:\"https://framerusercontent.com/images/WeITUCzSZNHWxAqEoKUXAuzGZAs.jpg\",style:{aspectRatio:\"1080 / 1079\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Drumcode followed in KNTXT's footsteps\"})}),/*#__PURE__*/t(\"p\",{children:[\"Charlotte de Witte label KNTXT dominated last year with a full-city takeover. You can read about it \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/p9u84pr3d5c9h38g32ziqhmo3d733/x0hph6hw76z28wsg/aHR0cHM6Ly9zb2NpYWxseXNvdW5kZGouY29tL2ZlZWQva250eHQtYWRl\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"here\"})})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Drumcode followed in their footsteps with a party at Awakenings and a 48-hour pop-up store for their audience to buy merch, hang out, and meet Adam Beyer and his team.\"}),/*#__PURE__*/e(\"p\",{children:\"To explain what was happening, Drumcode collaborated with journalist Katie Knight, who explained what was happening with three videos across the week.\"}),/*#__PURE__*/e(\"p\",{children:\"The Drumcode social team also sent their audience on a treasure hunt, leaving five vinyl at five places near their pop-up store. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FlaJQrcdIJUE8x34f3Ca599Y3lI.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/FlaJQrcdIJUE8x34f3Ca599Y3lI.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ki/Ki went back to back with Armin van Buuren\"})}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki is a Dutch artist on the rise. Her all-night long with unannounced special guests was the hottest ticket in town.\"}),/*#__PURE__*/e(\"p\",{children:\"The closing slot back-to-back promised a special guest. The guest was trance legend Armin van Buuren. Trance has been an influence on artists like Ki/Ki. The back-to-back on paper makes zero sense. When you consider how much of an icon Armin is in Amsterdam, it totally makes sense. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Blueprint:\"}),\" \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/p9u84pr3d5c9h38g32ziqhmo3d733/6qheh8h72gwrvla9/aHR0cHM6Ly9zb2NpYWxseXNvdW5kZGouY29tL2ZlZWQva2kta2ktYmVyZ2hhaW4=\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Ki/Ki had a dream about a track in Berghain and then created it\"})})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,kwIU12Jcjdsiq7kvPhGrItVY6DQ.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/kwIU12Jcjdsiq7kvPhGrItVY6DQ.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"An EDM rave happened at Ajax Football Stadium\"})}),/*#__PURE__*/e(\"p\",{children:\"Speaking of trance, some of you may remember Sensation White.\"}),/*#__PURE__*/e(\"p\",{children:\"Sensation used to take place at Ajax football stadium. When I was 15/16, videos from Sensation on YouTube made me fall in love with trance and dream about going to raves in Amsterdam. \"}),/*#__PURE__*/e(\"p\",{children:\"AMF invited the biggest names in EDM and trance to play under the roof. The event looks incredible. The videos are much better watched on mute.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fLIUdstZR9fGqfxv1IKThkA7Vw.jpg\",\"data-framer-height\":\"1346\",\"data-framer-width\":\"1080\",height:\"673\",src:\"https://framerusercontent.com/images/fLIUdstZR9fGqfxv1IKThkA7Vw.jpg\",style:{aspectRatio:\"1080 / 1346\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Luuk van Dijk launched Get Closer\"})}),/*#__PURE__*/t(\"p\",{children:[\"Dutch artist \",/*#__PURE__*/e(\"strong\",{children:\"Luuk van Dijk\"}),\" used the last Amsterdam Dance Event as the perfect opportunity to create awareness for his album First Contact.\"]}),/*#__PURE__*/t(\"p\",{children:[\"This year he launched \",/*#__PURE__*/e(\"strong\",{children:\"Get Closer\"}),\" - his brand new event series where he played his new live set for the second time (the live launch was last weekend in London).\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,28TcxuLgWqZyyK1O8RqbK6GyDs.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/28TcxuLgWqZyyK1O8RqbK6GyDs.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Slapfunk, VBX, and No Art focus on the dance floor\"})}),/*#__PURE__*/e(\"p\",{children:\"Friday night is when the meetings stop. And the parties really begin.\"}),/*#__PURE__*/e(\"p\",{children:\"All the leading names in techno use ADE as a huge opportunity to scale their multiple revenue streams. This happens with more underground brands on a smaller and more intimate scale.\"}),/*#__PURE__*/e(\"p\",{children:\"VBX, Slapfunk, and No Art did not stop, hosting events at city hotspots Shelter, Bret, The Loft, Levenslan, and De Hollandsche Manege.\"}),/*#__PURE__*/e(\"p\",{children:\"With so many Amsterdam venues having 24-hour licenses. The leading Dutch promoters in minimal and tech can host events around the clock. A nighttime party leads to an after-party. Then it's time to do it again hours later with a different set of customers. \"}),/*#__PURE__*/e(\"p\",{children:\"All roads eventually lead to Slapfunk at BRET on Monday, where the ultimate after-hours takes place from 6 AM until ??? with an unannounced lineup of artists.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KEnsQ6HWBt37uawrk6WEMuneJc.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/KEnsQ6HWBt37uawrk6WEMuneJc.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reiss announced he is seeking professional help\"})}),/*#__PURE__*/e(\"p\",{children:\"ADE is an intense week. Being a full-time artist has a lot of perks. There is also a dark side, not many people talk about.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of announcing his ADE shows, VBX resident Reiss announced he is taking a break from touring to seek professional help for a drug problem.\"}),/*#__PURE__*/e(\"p\",{children:\"I wanted to share this at the end of The Blueprint as there is another reason why Socially Sound is called what it is. This business is my journey to becoming the person I want to be.\"}),/*#__PURE__*/e(\"p\",{children:\"Here is a small section of Reiss's statement:\"}),/*#__PURE__*/t(\"p\",{children:['\"So today, Instead of a message full of ADE hyperbole I\u2019m taking this opportunity for another type of message. One that, especially this time of year comes with mixed feelings, but most of all a sense of optimism for what lies ahead.',/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"After more than a decade of regular substance use, it has turned into substance dependency issues. I strongly feel these issues are holding me back, most importantly as a person but, almost as important In my artistic pursuit as well.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),'At 35 I have decided to seek professional help and hopefully return with renewed energy as a 3.5 version of myself. On the 24th of October, I\u2019m leaving for Castle Craig in Scotland, where I will receive therapy and other forms of treatment for the coming 10 weeks.\"']}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"See you next week.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound\"})})]})},{index:7,id:\"Am27pT4YD\",[d]:\"How ADE markets ADE\",[c]:\"how-ade-markets-ade\",[m]:\"17th October 2023\",[p]:\"Events\",[g]:\"ADE is the ultimate key date in the calendar. \",[u]:w({src:\"https://framerusercontent.com/images/jzeSkYNm53oAJGSzYsX34wGHfw0.jpeg\",srcSet:\"https://framerusercontent.com/images/jzeSkYNm53oAJGSzYsX34wGHfw0.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/jzeSkYNm53oAJGSzYsX34wGHfw0.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/jzeSkYNm53oAJGSzYsX34wGHfw0.jpeg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"There are three weeks of the year that bring every corner of the electronic music scene together - Miami Music Week, Sonar/Off-Week, and Amsterdam Dance Event.\"})}),/*#__PURE__*/e(\"p\",{children:\"Amsterdam Dance Event (ADE) happens on the third week of October every year. It's the ultimate key date in the calendar.\"}),/*#__PURE__*/e(\"p\",{children:\"Be prepared to see your favourite artists share a photo of them from the streets of Amsterdam in front of canals and yellow flags/cubes over the next few days.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this week's Blueprint, I thought I would show you how \",/*#__PURE__*/e(\"strong\",{children:\"ADE markets ADE \"}),\"and \",/*#__PURE__*/e(\"strong\",{children:\"how artists use this time of the year to their advantage\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you make it to the \",/*#__PURE__*/e(\"strong\",{children:\"deep end\"}),\", let me know on Instagram. There's a 1:1 45-minute free coaching call for anyone who sends me the word I use to describe Amsterdam's airport.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,SnYBGMz7LwwyzQy0uNmbWMCb9rE.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/SnYBGMz7LwwyzQy0uNmbWMCb9rE.jpeg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"ADE is the king of physical marketing\"})}),/*#__PURE__*/e(\"p\",{children:\"Everything ADE is black and yellow. From the flags to the cubes to the social media assets to the trams. You may have noticed that I have even changed the colours of my newsletter this week.\"}),/*#__PURE__*/e(\"p\",{children:\"In the build-up to the event, ADE's marketing team takes over the whole city with flags and cubes being found outside every venue where an event takes place.\"}),/*#__PURE__*/e(\"p\",{children:\"The flags stand out to ADE first-timers and also create awareness for the festival across the whole city.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sFMR1BBNI6fRfOlW6SISpCX7obo.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/sFMR1BBNI6fRfOlW6SISpCX7obo.jpeg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Iconic buildings turn black and yellow\"})}),/*#__PURE__*/e(\"p\",{children:\"Throughout ADE, restaurants, hotels, coffee shops, boats, unused warehouses, churches, vinyl stores, and bars become clubs, after-party spots, and meeting points.\"}),/*#__PURE__*/e(\"p\",{children:\"Amsterdam as a city is full of iconic buildings but one stands out head and shoulders above the rest. A'dam Tower is Amsterdam's much cooler version of The Shard in London.\"}),/*#__PURE__*/e(\"p\",{children:\"A'dam Tower is a hotel with views of the river and the city that comes alive during ADE with events taking place across multiple spaces within the hotel.\"}),/*#__PURE__*/e(\"p\",{children:\"If you're heading to ADE for the first time, check out events in The Loft and the Basement (better known as Shelter). You won't regret it.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,E1ThTJt5yRe4icHrBZ3PtTSME.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/E1ThTJt5yRe4icHrBZ3PtTSME.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Artists prepare special strategies for ADE\"})}),/*#__PURE__*/t(\"p\",{children:[\"Dutch artist \",/*#__PURE__*/e(\"strong\",{children:\"Luuk van Dijk\"}),\" used last year's Amsterdam Dance Event as the perfect opportunity to create awareness for his album 'First Contact'.\"]}),/*#__PURE__*/e(\"p\",{children:\"Luuk's first social post about the album was shared on the first morning of ADE (Wednesday). Luuk stood in front of a huge poster on the streets of Amsterdam and then shared a photo of him standing on top of one of the many cubes around the city.\"}),/*#__PURE__*/e(\"p\",{children:\"The QR code gave fans the opportunity to scan it and pre-save the album on Spotify.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bp7CJhHgaC3W0cltf5VlLwLuUU.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/bp7CJhHgaC3W0cltf5VlLwLuUU.jpeg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Partnerships. Partnerships. Partnerships.\"})}),/*#__PURE__*/e(\"p\",{children:\"Talking of Spotify. Everything at ADE is about partnerships.\"}),/*#__PURE__*/t(\"p\",{children:[\"One of my favourite sights from last year was Spotify's Drone light show over the river. You can see the full video \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CwStkCSoLIx/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"here\"})})}),\". It's pretty cool.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is one of the major advantages ADE has as a brand. It can partner with the whole music industry from tech to wellness to music platforms.\"}),/*#__PURE__*/e(\"p\",{children:\"This also creates so many opportunities for you as an artist and brand. ADE is full of opportunities for everyone to collaborate and work together. How many festivals create opportunities like this? Very few...\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nGbKXmq1eDbcitGBgYx3ew5yjw0.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/nGbKXmq1eDbcitGBgYx3ew5yjw0.jpeg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Deep End\"})}),/*#__PURE__*/e(\"p\",{children:\"Welcome to the Deep End, the final section of The Blueprint where I say thank you for reading and offer some wisdom.\"}),/*#__PURE__*/e(\"p\",{children:\"Amsterdam Dance Event may feel like it's for the major players. But that's where you're wrong. ADE is an underground music lover's dream. You can party at Gashouder with 10,000 people and then party on a boat with 150 people hours later.\"}),/*#__PURE__*/e(\"p\",{children:\"From a networking perspective, ADE is a dream. One moment you can meet a bedroom DJ with big dreams. Next, you can meet the founder of Armada or ask him questions at their Amsterdam HQ,\"}),/*#__PURE__*/e(\"p\",{children:\"If anything, the worst part of ADE is its official socials as they only showcase 1% of what truly happens within the city. With so much going on and so many partners to please, how could they?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"One final thing...\"})}),/*#__PURE__*/e(\"p\",{children:\"Now let's talk about the airport.\"}),/*#__PURE__*/e(\"p\",{children:\"I have missed my flight home from Amsterdam twice.\"}),/*#__PURE__*/e(\"p\",{children:\"A word of warning, Amsterdam's airport is MASSHOOOSIVE. Be on time for your flight. They won't wait for you. I'm speaking from experience.\"}),/*#__PURE__*/e(\"p\",{children:\"Don't forget to Instagram DM me the word I used to describe Amsterdam's airport for that free 1:1 coaching session.\"}),/*#__PURE__*/e(\"p\",{children:\"See you next week\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:8,id:\"zGnm_uwPk\",[d]:\"How artists are using Broadcast Channels\",[c]:\"instagram-broadcast-channels\",[m]:\"10th October 2023\",[p]:\"Instagram \",[g]:\"\",[u]:w({src:\"https://framerusercontent.com/images/Fpc7MjYsHpoMNMYYyhcB8hJjo.jpg\",srcSet:\"https://framerusercontent.com/images/Fpc7MjYsHpoMNMYYyhcB8hJjo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/Fpc7MjYsHpoMNMYYyhcB8hJjo.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/Fpc7MjYsHpoMNMYYyhcB8hJjo.jpg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Welcome back to Season 3 of The Blueprint.\"})}),/*#__PURE__*/e(\"p\",{children:\"Bibi's return felt like the perfect return for The Blueprint.\"}),/*#__PURE__*/e(\"p\",{children:\"This week we are focusing on something different. Instagram Broadcast channels are the latest 'thing' for you to know about. Not everyone has one yet but those who do are getting excited about their potential.\"}),/*#__PURE__*/t(\"p\",{children:[\"In this episode of The Blueprint, I am going to show you how \",/*#__PURE__*/e(\"strong\",{children:\"Enzo Siragusa\"}),\", \",/*#__PURE__*/e(\"strong\",{children:\"Rossi\"}),\", and \",/*#__PURE__*/e(\"strong\",{children:\"Maxinne\"}),\" are using their channels to engage their audience.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you make it to the deep end, one of these artists has provided me with an exclusive quote on their Broadcast channel strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can join my Instagram Broadcast channel\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(i,{href:\"https://ig.me/j/AbYgTN-TK3Qv43Je/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"here\"})]})}),\" or by heading to\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/andrewleese89/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"my Instagram profile\"})]})}),\" and selecting the new tab underneath my bio link.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QM9VmmEgrp7faTs8RQtIE2cHPA.png?originalFilename=unknown.png\",\"data-framer-height\":\"851\",\"data-framer-width\":\"828\",height:\"425\",src:\"https://framerusercontent.com/images/QM9VmmEgrp7faTs8RQtIE2cHPA.png\",style:{aspectRatio:\"828 / 851\"},width:\"414\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is an Instagram Broadcast channel?\"})}),/*#__PURE__*/e(\"p\",{children:\"Instagram Broadcast Channels are the new way to connect with your audience directly without worrying about reach, impressions, and views through voice notes, photos, videos, and links.\"}),/*#__PURE__*/e(\"p\",{children:\"Your audience can't reply to you with comments but they can react with emojis or send you a DM to start a conversation.\"}),/*#__PURE__*/e(\"p\",{children:\"Here's an example of my first post on my Instagram channel:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EyxmB8mSeVQolmMiWcrAMyHbY.png?originalFilename=unknown.png\",\"data-framer-height\":\"1369\",\"data-framer-width\":\"828\",height:\"684\",src:\"https://framerusercontent.com/images/EyxmB8mSeVQolmMiWcrAMyHbY.png\",style:{aspectRatio:\"828 / 1369\"},width:\"414\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How do you create a Broadcast Channel?\"})}),/*#__PURE__*/e(\"p\",{children:\"Right now, Instagram is rolling out Broadcast Channels across the U.K. and Europe after testing them in the States for the last six months.\"}),/*#__PURE__*/e(\"p\",{children:\"Artists like Rossi and Enzo Siragusa were able to roll out their channels instantly. I was lucky I was able to activate mine on September 19th.\"}),/*#__PURE__*/t(\"p\",{children:[\"On your profile (where you can see your bio and posts), click the \",/*#__PURE__*/e(\"strong\",{children:\"+\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"button\"}),\" in the top right-hand corner. This menu (below) will come up. If you have the 'Channel' option at the bottom, you can start engaging your audience through a Broadcast channel today.\"]}),/*#__PURE__*/e(\"p\",{children:\"If it doesn't, hold tight. Hopefully, by the beginning of 2024, they will be rolled out to everyone.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ax1bu0T1yIqkvhfjc8FLXXx684k.jpeg\",\"data-framer-height\":\"1532\",\"data-framer-width\":\"803\",height:\"766\",src:\"https://framerusercontent.com/images/Ax1bu0T1yIqkvhfjc8FLXXx684k.jpeg\",style:{aspectRatio:\"803 / 1532\"},width:\"401\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Rossi is using his Broadcast channel\"})}),/*#__PURE__*/e(\"p\",{children:\"Rossi was the first UK artist I saw activate his channel.\"}),/*#__PURE__*/e(\"p\",{children:\"His first update was a welcome message and a short studio video.\"}),/*#__PURE__*/e(\"p\",{children:\"Rossi then used his Instagram Broadcast channel to announce the venue for the first-ever Homegrown event in London by sharing a Reel directly into his Channel.\"}),/*#__PURE__*/e(\"p\",{children:\"Channels have instant engagement as your audience receives an Instagram story notification. You can share a Reel from your page into your channel to increase your engagement.\"}),/*#__PURE__*/e(\"p\",{children:\"Rossi has recently spent a week away in a cabin in the woods. He shared a few behind-the-scenes clips exclusively into the channel asking for feedback on what he was working on in the studio.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"My Rating: 8/10\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CDSPHOr3fQIxVaWbU2QJNEE.jpeg?originalFilename=WhatsApp+Image+2023-10-10+at+10.29.40.jpeg\",\"data-framer-height\":\"1644\",\"data-framer-width\":\"828\",height:\"822\",src:\"https://framerusercontent.com/images/CDSPHOr3fQIxVaWbU2QJNEE.jpeg\",style:{aspectRatio:\"828 / 1644\"},width:\"414\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Enzo Siragusa is using his Instagram Channel\"})}),/*#__PURE__*/e(\"p\",{children:\"Enzo's channel is called 'The Life Of E'.\"}),/*#__PURE__*/e(\"p\",{children:\"In his first message, he mentioned that he has never felt comfortable sharing personal stuff on social media but saw a Broadcast Channel as a way to change that.\"}),/*#__PURE__*/e(\"p\",{children:\"At first, Enzo shared some behind-the-scenes of his studio process and how he digs through records ahead of gigs.\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, he has deleted these videos and has only left promotional content for FUSE's 15th Birthday and his latest release on AUS. \"}),/*#__PURE__*/e(\"p\",{children:\"Enzo's start was everything you wanted from him in a more personal environment but he hasn't posted on his channel since September 21st.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"My Rating: 4/10\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,esjmBQT829pQjMHZicE4e371RKo.jpeg?originalFilename=WhatsApp+Image+2023-10-10+at+10.26.12.jpeg\",\"data-framer-height\":\"1353\",\"data-framer-width\":\"828\",height:\"676\",src:\"https://framerusercontent.com/images/esjmBQT829pQjMHZicE4e371RKo.jpeg\",style:{aspectRatio:\"828 / 1353\"},width:\"414\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Maxinne is using her Broadcast Channel\"})}),/*#__PURE__*/e(\"p\",{children:\"The artist who I see using her Channel regularly is Maxinne.\"}),/*#__PURE__*/e(\"p\",{children:\"Maxinne and I have been regularly chatting the last few weeks sharing ideas and testing them out in our own Channels.\"}),/*#__PURE__*/t(\"p\",{children:[\"Within the Broadcast Channel, you can create polls and ask your audience to respond. This a basic marketing 101 tactic - \",/*#__PURE__*/e(\"strong\",{children:\"market for signals, not sales.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Signals allow you to get an understanding of what your audience wants.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,UcD9jebRhWWfEzpLOxsfJ1VX42w.jpeg\",\"data-framer-height\":\"1628\",\"data-framer-width\":\"828\",height:\"814\",src:\"https://framerusercontent.com/images/UcD9jebRhWWfEzpLOxsfJ1VX42w.jpeg\",style:{aspectRatio:\"828 / 1628\"},width:\"414\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"By asking her Channel audience where they were from, Maxinne discovered she has 21 different countries within her community. That means she can share behind the scenes of touring and her audience will look forward to her touring their city/country.\"}),/*#__PURE__*/e(\"p\",{children:\"The next poll she ran asked her audience how they discovered her. The majority voted 'through her productions'. Maxinne can use her Channel to show behind-the-scenes of her in the studio, something her IG feed does not show much of due to how much time she spends touring.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"My rating: 8.5/10\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"More from The Blueprint\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/007-hot-since-82\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Breaking down Hot Since 82's 'Recovery' campaign\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0em\",\"--framer-line-height\":\"30px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"var(--token-f9316861-de6a-4923-80bc-660f7c689e16, #2c3f51)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/sorley-30-tracks\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sorley: 30 tracks in 30 days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0em\",\"--framer-line-height\":\"30px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"var(--token-f9316861-de6a-4923-80bc-660f7c689e16, #2c3f51)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/anotr-no-art-part-1\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Anotr and No Art: Two brands thriving side-by-side\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Exclusive insight into Maxinne's Channel Strategy\"})}),/*#__PURE__*/e(\"p\",{children:\"For the first time in The Blueprint's history, I have an exclusive strategy insight from one of the artists mentioned. \"}),/*#__PURE__*/e(\"p\",{children:'\"I want to use my broadcast channel to give back to the people who support me, by giving them direct access to guest giveaways to my gigs, first listens to my upcoming releases, studio tips for the producers, and insight into what I\u2019m working on.'}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a useful way to connect with my audience on a more one-to-one level and give them a closer insight into my life.\"}),/*#__PURE__*/e(\"p\",{children:'My stories have a bigger audience compared to my broadcast channel therefore the engagement is higher in terms of reactions. However, I feel like my audience on my broadcast channel is more connected in real-time.\"'}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Deep End\"})}),/*#__PURE__*/e(\"p\",{children:\"If you made it to the Deep End, I appreciate you.\"}),/*#__PURE__*/e(\"p\",{children:\"I love writing this newsletter and over the next few weeks, I am going to share more about why it's the engine of Socially Sound in my Broadcast channel.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://ig.me/j/AbYgTN-TK3Qv43Je/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"You can join by clicking here\"})]})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"See you next week.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"MORE SOCIALLY SOUND:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BRead The Blueprint online\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://ig.me/j/AbYgTN-TK3Qv43Je/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BJoin my Instagram Broadcast channel\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.youtube.com/channel/UCQjz6U0jIwtKaxEKIbWyR_A\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BSubscribe to Socially Sound on YouTube\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/sociallysounddj/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BFollow Socially Sound on Instagram\u200B\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Struggling with your social media? \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Book a 15-minute introduction call\"})]})}),\" to find out if The Socially Sound Academy is right for you.\"]})]})},{index:9,id:\"SlEQ0UH40\",[d]:\"Michael Bibi's return to Solid Grooves\",[c]:\"michael-bibi-solid-grooves\",[m]:\"3rd October 2023\",[p]:\"Events\",[g]:\"Here's how it happened. \",[u]:w({src:\"https://framerusercontent.com/images/s2d1ELkhxBg7LipsEm44Si1jSc.jpg\",srcSet:\"https://framerusercontent.com/images/s2d1ELkhxBg7LipsEm44Si1jSc.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/s2d1ELkhxBg7LipsEm44Si1jSc.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/s2d1ELkhxBg7LipsEm44Si1jSc.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Welcome back to Season 3 of The Blueprint.\"})}),/*#__PURE__*/e(\"p\",{children:\"The last time I sent out an email was Tuesday 11th July. Have you missed me?\"}),/*#__PURE__*/e(\"p\",{children:\"This week Michael Bibi made a heroic return at Solid Grooves Closing Party in Ibiza.\"}),/*#__PURE__*/e(\"p\",{children:\"In the first episode of Season 3, we are going to break down what happened and why it meant so much to so many people.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uX2IkZ4KJqu4kn9eM21CmSiaa78.jpg\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/uX2IkZ4KJqu4kn9eM21CmSiaa78.jpg\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What happened?\"})}),/*#__PURE__*/e(\"p\",{children:\"Six months ago, Michael Bibi shocked the world by announcing he had cancer. One minute he was playing b2b with Maceo Plex in Miami, the next he was cancelling all of his gigs for the summer.\"}),/*#__PURE__*/e(\"p\",{children:\"On Wednesday 26th September, Bibi posted that he had been released from the hospital after six months of intense treatment.\"}),/*#__PURE__*/e(\"p\",{children:\"Minutes later, Solid Grooves shared the final lineup for their closing party with the addition of a very special guest. Then they released the set times, with the special guest playing 10-11 p.m. in the DC-10 Garden.\"}),/*#__PURE__*/e(\"p\",{children:\"When Bibi shared a photo from an aeroplane window, it was confirmed.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gfQplFgnL7EnxBJrJwCzmUyfFQ.jpg\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/gfQplFgnL7EnxBJrJwCzmUyfFQ.jpg\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"More from The Blueprint\"})})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0em\",\"--framer-line-height\":\"30px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"var(--token-f9316861-de6a-4923-80bc-660f7c689e16, #2c3f51)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/007-hot-since-82\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Breaking down Hot Since 82's 'Recovery' campaign\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0em\",\"--framer-line-height\":\"30px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"var(--token-f9316861-de6a-4923-80bc-660f7c689e16, #2c3f51)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/sorley-30-tracks\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sorley: 30 tracks in 30 days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0em\",\"--framer-line-height\":\"30px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"var(--token-f9316861-de6a-4923-80bc-660f7c689e16, #2c3f51)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/anotr-no-art-part-1\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Anotr and No Art: Two brands thriving side-by-side\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Thursday 26th September will go down in clubbing history\"})}),/*#__PURE__*/e(\"p\",{children:\"Solid Grooves Closing Party is the date that got Bibi through his treatment. None of us will ever understand what he has gone through over the last six months. But now looking back at what's happened, Bibi must have dreaming of Thursday 26th September for months.\"}),/*#__PURE__*/e(\"p\",{children:\"We all do it. We all dream and look ahead. But this hits differently in a way none of us will truly understand.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,bIq7jGOQevaQw1p3ZWR2THABgTc.jpg\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/bIq7jGOQevaQw1p3ZWR2THABgTc.jpg\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why does this mean so much to so many people?\"})}),/*#__PURE__*/e(\"p\",{children:\"Michael Bibi is the person of influence behind Solid Grooves.\"}),/*#__PURE__*/e(\"p\",{children:\"In any typical business, you can remove a CEO and replace him/her with somebody else. In an artist-led business like Solid Grooves, if you take out the artist, it can all fall apart.\"}),/*#__PURE__*/e(\"p\",{children:\"Unless you have depth. A fanbase. An audience who will follow you anywhere. Solid Grooves has that. Throughout the summer of 2023, Solid Grooves has not had its person of influence behind the decks, but that does not mean that the brand has fallen apart. If anything, its influence has become stronger.\"}),/*#__PURE__*/e(\"p\",{children:\"But it's not just Bibi's audience. It's the audience of the team behind Solid Grooves and everyone associated with the brand.\"}),/*#__PURE__*/e(\"p\",{children:\"The closing party was a celebration of everything that Solid Grooves stands for. That's pretty special in itself. Add the return of its hero and you have a moment that will impact people's lives forever.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"MORE SOCIALLY SOUND:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BRead The Blueprint online\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.youtube.com/channel/UCQjz6U0jIwtKaxEKIbWyR_A\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BSubscribe to Socially Sound on YouTube\u200B\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/sociallysounddj/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u200BFollow Socially Sound on Instagram\u200B\"})})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Are you struggling with your social media? \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Book a 15-minute introduction call\"})]})}),\" to find out if The Socially Sound Academy is right for you.\"]})]})},{index:10,id:\"HBggTv7Kw\",[d]:\"This is what inspired Hot Since 82's Naboo track\",[c]:\"hot-since-82-naboo\",[m]:\"31st July 2023\",[p]:\"Music \",[g]:\"Hot Since 82 collects Star Wars naboo starfighters. \",[u]:w({src:\"https://framerusercontent.com/images/z1aw1u1Eurt2upcQ0xmwjMCt4wk.jpg\",srcSet:\"https://framerusercontent.com/images/z1aw1u1Eurt2upcQ0xmwjMCt4wk.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/z1aw1u1Eurt2upcQ0xmwjMCt4wk.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/z1aw1u1Eurt2upcQ0xmwjMCt4wk.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Hot Since 82 is the king of lifestyle content. His interests alongside music include fashion, travel and collecting Star Wars Naboo Starfighters. \"})}),/*#__PURE__*/e(\"p\",{children:\"The featured image shows Hot Since 82 and his collection. This photo was used as part of his album campaign for the track 'Naboo' alongside Miss Kitten. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=bd0k0WXAMqQ\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/007-hot-since-82\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Breaking down Hot Since 82's 'Recovery' campaign \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/sorley-30-tracks\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sorley: 30 tracks in 30 days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/anotr-no-art-part-1\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Anotr and No Art: Two brands thriving side-by-side\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"I have spoken a lot about combining your interests with your music in The Blueprint. \"}),/*#__PURE__*/e(\"p\",{children:\"I never thought that you could combine Star Wars action figures with an electronic music track on an album but that's what Hot Since 82 has done with his track Naboo. \"}),/*#__PURE__*/e(\"p\",{children:\"That's why every artist has a unique point of view when it comes to the music they make. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://youtu.be/RiMsfpeq0eU\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What else did he share on Instagram? \"})}),/*#__PURE__*/e(\"p\",{children:\"As part of the Naboo campaign, Hot Since 82 and his team worked with an animator. The designer created Hot Since 82 and Miss Kitten in an animated starfighter ship. The image above was shared the next day to show the inspiration behind the track. \"}),/*#__PURE__*/e(\"p\",{children:\"The animation was shared as a video on his Hot Since 82's Instagram feed and resized for his Instagram story. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})}),\" \"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:11,id:\"AW8pDTUzz\",[d]:\"What makes a festival great? \",[c]:\"what-makes-a-festival-great\",[m]:\"11th July 2023\",[p]:\"Festival\",[g]:\"Breaking down everything I want from a festival. \",[u]:w({src:\"https://framerusercontent.com/images/ynyPUWRTFqlsHDYL1sBaNkHHgI.jpg\",srcSet:\"https://framerusercontent.com/images/ynyPUWRTFqlsHDYL1sBaNkHHgI.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/ynyPUWRTFqlsHDYL1sBaNkHHgI.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/ynyPUWRTFqlsHDYL1sBaNkHHgI.jpg 2048w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"When I see a festival gets announced, I know within seconds whether I want to go.\"})}),/*#__PURE__*/e(\"p\",{children:\"It's the same as hearing a track for the first time. I know within hearing four bars.\"}),/*#__PURE__*/e(\"p\",{children:'In 2017, I received a press release. The headline was \"Craig Richards Teams up with Gottwood for Houghton Festival.\"'}),/*#__PURE__*/e(\"p\",{children:\"As soon as I read that subject title, I was in. I remember the leading press image was a drone shot of a sculpture within the grounds of Houghton Hall [the feature image above].\"}),/*#__PURE__*/e(\"p\",{children:\"Then I saw a magical photo of a lake. Take my money, Craig. I'll see you in August.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jDpyVrAJO5wZ0POLkN3jKkGpjQI.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/jDpyVrAJO5wZ0POLkN3jKkGpjQI.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/glastonbury-festival-bbc-distribution\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How the BBC distributed Glastonbury\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/hedex-under-fest\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Creating Hedex a mural under the bridge \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/live-event-content\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to share content at live events \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"If you're still with me, today I am going to answer the question - what makes a festival great?\"})}),/*#__PURE__*/e(\"p\",{children:\"In true Socially Sound fashion, obviously, I am going to provide examples of my favourite festivals and why they work. It's what I do.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So let's start with, the people who run it.\"})}),/*#__PURE__*/e(\"p\",{children:\"Craig Richards is one of my favourite all-time artists. Having attended a lot of events at fabric over the years, I've very rarely attended an event where Craig has not been on the lineup. His sets playing before and alongside my all-time favourite artist, Ricardo Villalobos, are legendary to me. I wouldn't be doing this without those two.\"}),/*#__PURE__*/e(\"p\",{children:\"And then there's Gottwood. Having attended a few Gottwood Festivals over the years, I knew straight away that the festival is going to be well run. It's going to feel intimate. The stage designs will be creative. The sound will be good. The lineup will feature a lot of unsung heroes who are better suited to smaller festivals than the headline DJs.\"}),/*#__PURE__*/e(\"p\",{children:\"Essentially, for me in 2017, Houghton was everything I was looking for. It was everything the British festival market at the time lacked. I knew Houghton was going to be good before I even attended.\"}),/*#__PURE__*/e(\"p\",{children:\"This brings me back to my point about the people who run it. If Jamie Jones and Paradise announced a new open-air event/festival tomorrow, you know instantly what it would look like. You know the artists that would play on it. You would have 100% trust in that event.\"}),/*#__PURE__*/e(\"p\",{children:\"It's the same with Elrow. It's the same with No Art or Circoloco. It's why Fyre Festival turned out the way it did. The people who ran it did not have a clue how to run a festival. To be fair to them, they did a pretty good job of marketing, only to be destroyed by a cheese sandwich in a takeaway box. (More on the food later!)\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KMyf1kKaJqk7rVBNptikcHT0Gik.jpg\",\"data-framer-height\":\"1266\",\"data-framer-width\":\"1080\",height:\"633\",src:\"https://framerusercontent.com/images/KMyf1kKaJqk7rVBNptikcHT0Gik.jpg\",style:{aspectRatio:\"1080 / 1266\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what else makes a festival great?\"})}),/*#__PURE__*/t(\"p\",{children:[\"For me, the \",/*#__PURE__*/e(\"strong\",{children:\"location \"}),\"is everything. I need to visualise myself at that festival.\"]}),/*#__PURE__*/e(\"p\",{children:\"As soon as LWE announced Junction 2 for the first time and I saw that bridge, I was immediately interested. I don't know about you, but I can imagine a rave as soon as I see a location.\"}),/*#__PURE__*/e(\"p\",{children:\"I think as music fans, we want to see certain artists and genres in certain places. How many parties and after-parties have you attended and heard the sentence, can you imagine artist X playing in X location?\"}),/*#__PURE__*/e(\"p\",{children:\"I don't want to see Richie Hawtin play on The Pyramid stage at Glastonbury. I want to see him play under a motorway bridge while the real world continues above my head. Or in a warehouse where someone transforms into a clubbing paradise that makes me feel like I'm in an alien's spaceship. \"}),/*#__PURE__*/e(\"p\",{children:\"Certain stages, sounds and locations just work. Some locations are there for you as a promoter but some have to be built.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5LkfdOHeV3WXAW8PiDYybVJPspA.jpg?originalFilename=Snapinsta.app_346184588_3349220442008461_5731195586859453361_n_1080.jpg\",\"data-framer-height\":\"1349\",\"data-framer-width\":\"1080\",height:\"674\",src:\"https://framerusercontent.com/images/5LkfdOHeV3WXAW8PiDYybVJPspA.jpg\",style:{aspectRatio:\"1080 / 1349\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/saoirse-shanti-celeste-fabric\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Saorise & Shanti Celeste go record shopping\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/scenius-brian-eno\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How do you become a part of a scene? \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/chris-stussy\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Chris Stussy: The King of the Instagram Carousel \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A great festival has iconic stages. \"})}),/*#__PURE__*/e(\"p\",{children:\"If I asked you to describe The Pyramid Stage at Glastonbury to a stranger, you could right? Even if you haven't been. You would describe the pointy structure of the stage. The flags on the dance floor.\"}),/*#__PURE__*/e(\"p\",{children:\"What makes a festival great is all of the details about the stages within it. I remember every detail about Block 9 at Glastonbury but I don't remember everything about some of the other stages. That's what makes Block 9 special, even in a place like Glastonbury.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vYcj4xRsBeQVhFJarkP0oCuT2Q.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/vYcj4xRsBeQVhFJarkP0oCuT2Q.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[\"In a recent \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/d0ur7w9p3lt0h4e96qdimh4/58hvh7hm0k48v9s6/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL2VwaXNvZGUvMUxxcFVqT3ZwcENUQ1dtcTFOd0s4ZT9zaT0zZTMxMGZhMzQyMzA0NzNh\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"podcast\"})})}),\", Josh Baker and Kurt Hurst talk about how they created Hide and Seek Festival. What stood out to me was Kurt talking about the design of The Contour Stage.\"]}),/*#__PURE__*/e(\"p\",{children:\"The name comes from a Contour Tree. The Hide and Seek logo has Contour lines around the text. That's why it's called The Contour Stage. Both of these details are inspired by the location of the festival.\"}),/*#__PURE__*/e(\"p\",{children:\"The Contour Stage is carefully positioned within a space at the festival. If you stand at the right point, you can see Capesthorne Hall behind the stage. The structure of the stage also makes it feel intimate. If you dance closer to the front, you feel like the stage is the only stage at the festival, despite multiple stages taking place at the same time.\"}),/*#__PURE__*/e(\"p\",{children:\"For me, if you combine the right location with the right people, magic can happen. A great festival is all about bringing someone's vision to life.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KzIe1mZ1UzvE9HE0g92BSkZsE.jpg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1637\",height:\"1024\",src:\"https://framerusercontent.com/images/KzIe1mZ1UzvE9HE0g92BSkZsE.jpg\",style:{aspectRatio:\"1637 / 2048\"},width:\"818\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Incredible Sound\"})}),/*#__PURE__*/t(\"p\",{children:[\"This loops perfectly into my next point. A festival is lots of mini-festivals happening at the same time. For a festival to be great, you need \",/*#__PURE__*/e(\"strong\",{children:\"incredible sound\"}),\" in all of the right places.\"]}),/*#__PURE__*/e(\"p\",{children:\"Every year, people attend Sunwaves for Stage 4. For that reason, the stage probably needs to be bigger than it is. But every year, Stage 4 is the same size. There is a reason for that.\"}),/*#__PURE__*/e(\"p\",{children:\"When I first went to Sunwaves, a friend asked me what makes this stage so special. My answer was the little details. The sound is incredible. The structure of the tent is designed to the centimetre.\"}),/*#__PURE__*/e(\"p\",{children:\"It is the sound of the stages that stood out to me about Glastonbury.\"}),/*#__PURE__*/e(\"p\",{children:\"Everything is so close together but the sound was incredible on every stage. Sunwaves sound systems are the best I have ever heard at a small-ish festival. The sound at The Other Stage during Glastonbury was different gravy. The Chemical Brothers' live performance is the best live performance I have ever experienced at a festival. The sound played a huge part in that. It gives me goosebumps just thinking about it.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KksAOfw5zuqIAmvCdsu3jhZ9DDA.jpg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1637\",height:\"1024\",src:\"https://framerusercontent.com/images/KksAOfw5zuqIAmvCdsu3jhZ9DDA.jpg\",style:{aspectRatio:\"1637 / 2048\"},width:\"818\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let's talk about the overall experience. \"})}),/*#__PURE__*/e(\"p\",{children:\"Let's just think about where festivals like Houghton, Glastonbury and Sunwaves take place. The overall experience comes with things that the festival knows about the location. When you buy a ticket, you don't think about what will happen naturally at that festival.\"}),/*#__PURE__*/e(\"p\",{children:\"The sunset before that Chemical Brothers set was magical. The sunrise at Sunwaves when the sun creeps through the curved edges of Stage Four or Stage One is a special experience.\"}),/*#__PURE__*/e(\"p\",{children:\"The business behind Sunwaves is called Sunrise, of course, their flagship festival needs to be a location where there is a sunrise. It's in their DNA. If Stage 4 was flipped the other way around on the beach, it would not be Stage 4.\"}),/*#__PURE__*/e(\"p\",{children:\"One of the special things about The Other Stage at Glastonbury for artists, is they get to play and look out to the sunset. That influences how they play and what music they play at a certain time. You get that experience with them on the dance floor. Flip the stage around and that doesn't happen.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"All of these elements contribute to the overall experience of a great festival.\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,wm1ZU9WuEEAKxUztjzkwGfNMpFk.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/wm1ZU9WuEEAKxUztjzkwGfNMpFk.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Branding - Online\"})}),/*#__PURE__*/t(\"p\",{children:[\"The overall experience of a great festival starts \",/*#__PURE__*/e(\"strong\",{children:\"online\"}),\". Does the website explain how to get to the festival? Is it clear you need to buy a car parking ticket?\"]}),/*#__PURE__*/e(\"p\",{children:\"For me, first impressions are everything. As soon as you think of branding for a festival, you probably think of the lineup flyer, right?\"}),/*#__PURE__*/e(\"p\",{children:\"I've written over one thousand words so far and I have not even mentioned the flyer. A great flyer does not make a great festival. But a poorly designed flyer can be the reason a customer might not even Google your festival or click on the website to find out more.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"That's the difference. First impressions count.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Branding - At the festival\"})}),/*#__PURE__*/e(\"p\",{children:\"If the overall experience of the festival is not good online, you can guarantee the experience at the festival will not be good either. Good branding at a festival is clear signage.\"}),/*#__PURE__*/e(\"p\",{children:\"You know that moment when you park your car and carry all of your belongings to the festival entrance? That part is stressful!\"}),/*#__PURE__*/t(\"p\",{children:[\"Imagine you walk the wrong way only to walk all the way around the outside of the festival just to get to the VIP camping entrance. \",/*#__PURE__*/e(\"em\",{children:\"Fuck that.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/warehouse-project-repercussion\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How The Warehouse Project Launched Repercussion \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/the-warehouse-project-launch\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The Warehouse Project: Branding and Copywriting \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/008-share-your-mix-ida\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Ida shared her Stamp The Wax mix\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vvLBy1PDiiZvixbdwLsAr7kyIq8.jpg\",\"data-framer-height\":\"1442\",\"data-framer-width\":\"1170\",height:\"721\",src:\"https://framerusercontent.com/images/vvLBy1PDiiZvixbdwLsAr7kyIq8.jpg\",style:{aspectRatio:\"1170 / 1442\"},width:\"585\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Programming\"})}),/*#__PURE__*/e(\"p\",{children:\"If you're still with me, hi! Let me ask you a question.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Does a great festival need a great lineup? Or does a great festival need great programming?\"})}),/*#__PURE__*/e(\"p\",{children:\"Okay, that's two questions but let's investigate.\"}),/*#__PURE__*/e(\"p\",{children:\"Here's an underrated thing about a great festival. They don't stop!\"}),/*#__PURE__*/e(\"p\",{children:\"A day event can finish at 10:30 PM and only just feel like it's getting started before you have to leave. That is what I would call a fun day out.\"}),/*#__PURE__*/e(\"p\",{children:\"A great festival runs for 24 hours across multiple days. You need a special location and licence for this to happen. Luckily, Glastonbury, Houghton and Sunwaves have this.\"}),/*#__PURE__*/e(\"p\",{children:\"The thing that stood out about Houghton in its first year was its programming. Now I can imagine Craig Richards must be a nightmare to work with but if there is one thing Craig can do, it's programme a great festival lineup.\"}),/*#__PURE__*/e(\"p\",{children:\"A great festival booker knows you better than you know yourself. They know if you like this artist, you will like this artist. Great programming is about knowing your audience. They create a map for you without you even realising it.\"}),/*#__PURE__*/e(\"p\",{children:\"That's why for me great programming is more important than a great lineup. I don't want to see Richie Hawtin play at 10 AM.\"}),/*#__PURE__*/e(\"p\",{children:\"Unless\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"It's 14 hours into an event that has run from 9 PM the night before.\"}),/*#__PURE__*/e(\"p\",{children:\"That is what I loved about Time Warp. That is what made me book my plane ticket and why I convinced my friend who was drunk at the time it was a great idea he booked his flight too.\"}),/*#__PURE__*/e(\"p\",{children:\"I have been told by a lot of people over the years, you have not seen Richie Hawtin play until you have seen him close Time Warp. They were right. It was worth every second.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yUZ6u4L8lkUqtg4FHoutxk2DdPY.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/yUZ6u4L8lkUqtg4FHoutxk2DdPY.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Food\"})}),/*#__PURE__*/e(\"p\",{children:\"I'm going to say it. The food at a festival is important. Like really important, especially when it runs over three days. The best pizza I've ever had in my life was 48 hours into Houghton. One of the filthiest breakfast sandwiches I've ever had was at a festival. The food at Sunwaves was elite.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"For a festival to be great, you need great food.\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,t38xEWwfCWXeIR0IpEjQ7KTois.jpg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/t38xEWwfCWXeIR0IpEjQ7KTois.jpg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Music\"})}),/*#__PURE__*/e(\"p\",{children:\"Now look, the music is what makes a great festival. It should have been the first thing I talked about.\"}),/*#__PURE__*/e(\"p\",{children:\"But here's my point: if all of the above is in place, you can guarantee the music will be great. And really, that's the cherry on top of the experience for everyone involved.\"}),/*#__PURE__*/e(\"p\",{children:\"Even if you experience a poor set, a great festival will offer you something different to listen to immediately. Great festivals offer you a choice, not one headliner or stage that you rely on for a good time.\"}),/*#__PURE__*/e(\"p\",{children:\"All of the great DJ sets I have seen at festivals have been in special environments. All of the above also creates a special environment for artists to play in. If you don't have that, the music might be great but the overall experience won't be great.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A great festival needs great music. But for music to feel great at a festival, you need everything else in place for it to shine. \"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"\u200B\"}),/*#__PURE__*/e(\"p\",{children:\"If you made it to the deep end, I appreciate you. I'll be recording this for Spotify really soon.\"}),/*#__PURE__*/e(\"p\",{children:\"See you on Friday.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})}),\" \"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:12,id:\"agZrHpUCr\",[d]:\"My first impressions of Threads\",[c]:\"threads-electronic-music\",[m]:\"6th July 2023\",[p]:\"Social Media\",[g]:\"Meta is going to war with Elon. And I'm here for it!\",[u]:w({src:\"https://framerusercontent.com/images/ATv683k1AWopyXUMXF63Oq5ZYs.jpeg\",srcSet:\"https://framerusercontent.com/images/ATv683k1AWopyXUMXF63Oq5ZYs.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/ATv683k1AWopyXUMXF63Oq5ZYs.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/ATv683k1AWopyXUMXF63Oq5ZYs.jpeg 2048w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"As a kid, it was all about the Monday Night War.\"})}),/*#__PURE__*/e(\"p\",{children:\"WWF vs WCW.\"}),/*#__PURE__*/e(\"p\",{children:\"Vince McMcMahon vs Eric Bischoff. The Rock vs Hulk Hogan.\"}),/*#__PURE__*/e(\"p\",{children:\"Older heads may remember DX and the NWO.\"}),/*#__PURE__*/e(\"p\",{children:\"This isn't Wrestlemania - this is Mark Zuckerberg vs Elon Musk in the never-ending battle for your attention.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ATv683k1AWopyXUMXF63Oq5ZYs.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/ATv683k1AWopyXUMXF63Oq5ZYs.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Threads?\"})}),/*#__PURE__*/e(\"p\",{children:\"Facebook and Instagram over the years have stolen every good feature that new and exciting apps like Snapchat have created in the attempt to make what the tech world calls 'App X' - the all-in-one app that does everything.\"}),/*#__PURE__*/t(\"p\",{children:[\"Meta has stolen features in the past. \",/*#__PURE__*/e(\"strong\",{children:\"Today, they have stolen a whole app. I'm here for it.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/blessed-madonna-storytelling\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The power of music and storytelling\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/us-two-name-change\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Craig & Grant Gordon Became Us Two\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/ki-ki-berghain\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Ki/Ki turned a dream about Berghain into a track\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So how does it work?\"})}),/*#__PURE__*/e(\"p\",{children:\"Threads is exactly the same as Twitter.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can share links, photos and videos. You can also post \",/*#__PURE__*/e(\"strong\",{children:\"threads, and \"}),\"engage in conversations with your friends and complete strangers.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here's the twist. Threads is fully integrated with Instagram.\"})}),/*#__PURE__*/e(\"p\",{children:\"Within seconds of downloading the app and setting up your profile, you can have 100+ followers waiting for you.\"}),/*#__PURE__*/t(\"p\",{children:[\"Socially Sound client \",/*#__PURE__*/e(\"strong\",{children:\"MicroHertz \"}),\"has built an audience of 242 followers on Twitter in 10 years.\"]}),/*#__PURE__*/t(\"p\",{children:[\"MicroHertz has \",/*#__PURE__*/e(\"strong\",{children:\"175 followers\"}),\" by just setting up a profile.\"]}),/*#__PURE__*/t(\"p\",{children:[\"There is an opportunity for the label to grow on this app by building an \",/*#__PURE__*/e(\"strong\",{children:\"engaged following\"}),\" from day one because of the label's\",/*#__PURE__*/e(\"strong\",{children:\" Instagram audience\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"It took Instagram 10 months to get 1 million users. It has taken Threads 7 hours.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Dk68GEPttCzqLY7ACCyowW9Dnic.jpeg?originalFilename=WhatsApp+Image+2023-07-06+at+11.51.22.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/Dk68GEPttCzqLY7ACCyowW9Dnic.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How does the electronic music industry use it?\"})}),/*#__PURE__*/t(\"p\",{children:[\"An early adaptor to Threads is \",/*#__PURE__*/e(\"strong\",{children:\"Salute\"}),\" - an artist who is active on Twitter.\"]}),/*#__PURE__*/e(\"p\",{children:\"Minutes ago, he shared his BBC Radio 1 Residency tracklist. Threads allow you to share multiple photos. It's not quite an Instagram Carousel in the way users swipe. But it's the same. Users swipe.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,hcy36slcIpunt4W1XjBsFoXjlQ4.jpeg?originalFilename=WhatsApp+Image+2023-07-06+at+12.04.57.jpeg\",\"data-framer-height\":\"1678\",\"data-framer-width\":\"1170\",height:\"839\",src:\"https://framerusercontent.com/images/hcy36slcIpunt4W1XjBsFoXjlQ4.jpeg\",style:{aspectRatio:\"1170 / 1678\"},width:\"585\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How does the electronic music industry use it?\"})}),/*#__PURE__*/e(\"p\",{children:\"An early adaptor to Threads is Salute - an artist who is active on Twitter. \"}),/*#__PURE__*/e(\"p\",{children:\"Minutes ago, he shared his BBC Radio 1 Residency tracklist. Threads allow you to share multiple photos. It's not quite an Instagram Carousel in the way users swipe. But it's the same. Users swipe. \"}),/*#__PURE__*/t(\"p\",{children:[\"Music platform \",/*#__PURE__*/e(\"strong\",{children:\"Earwaxx \"}),\"has only posted one post so far. \"]}),/*#__PURE__*/e(\"p\",{children:\"Earwaxx shares videos from music events and premieres from their Soundcloud. They do this on TikTok, Instagram and Twitter - their strategy on Threads will be the same. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MRiKtGOlpTMZuELkFsWiwAPVANg.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/MRiKtGOlpTMZuELkFsWiwAPVANg.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. Start the conversation or engage in conversation. \"})}),/*#__PURE__*/e(\"p\",{children:\"If you sit and spectate, you will get left behind. \"}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Share your old videos\"})})})}),/*#__PURE__*/e(\"p\",{children:\"The Threads app will need content to push. It may as well be yours. This is your chance to share your most popular Reels or photos with a brand new audience and get them circulating in a whole new platform. \"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Test things \"})})})}),/*#__PURE__*/e(\"p\",{children:\"We don't know how the Threads algorithm is going to work. So test things! \"}),/*#__PURE__*/e(\"p\",{children:\"Threads on Twitter are multiple \\\"posts\\\". It's the same on Threads. Use the multiple post option and introduce yourself. It doesn't have to be an essay, just a few posts in a Thread that introduces yourself to the world. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})}),\" \"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:13,id:\"uzeXFRiWX\",[d]:\"The power of music and storytelling \",[c]:\"blessed-madonna-storytelling\",[m]:\"30th June 2023\",[p]:\"music\",[g]:'\"It always felt so personal and so much a part of your stories and Fred\\'s story. \"',[u]:w({src:\"https://framerusercontent.com/images/XSUHYRx0k29EvgQXMKX4j89EAk.png\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Blessed Madonna shared an emotional story on her social media this week after she played b2b with Fred again.. at Glastonbury. \"})}),/*#__PURE__*/e(\"p\",{children:'\"Marea\" (We\\'ve Lost Dancing) has over 220 million streams on Spotify. Released in February 2021, the track became an anthem during the pandemic.'}),/*#__PURE__*/e(\"p\",{children:'This was the first time The Blessed Madonna played the track out in a set. In her caption, she says a sentence that I really dig. \"It always felt so personal and so much a part of your stories and Fred\\'s story.\"'}),/*#__PURE__*/e(\"p\",{children:\"Below is the caption The Blessed Madonna shared. \"}),/*#__PURE__*/t(\"p\",{children:[\"Here's the \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/Ct_1ulcubyw/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"video on Instagram\"})}),\" for you to watch. I recommend you click this, honestly. \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,WjvTnk3EP6rEClx2SLTYFhjCHsA.jpg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1637\",height:\"1024\",src:\"https://framerusercontent.com/images/WjvTnk3EP6rEClx2SLTYFhjCHsA.jpg\",style:{aspectRatio:\"1637 / 2048\"},width:\"818\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ReSsEZZv1HJ00rXT64KXMr5pC0.jpg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1637\",height:\"1024\",src:\"https://framerusercontent.com/images/ReSsEZZv1HJ00rXT64KXMr5pC0.jpg\",style:{aspectRatio:\"1637 / 2048\"},width:\"818\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Where did this happen? \"})}),/*#__PURE__*/e(\"p\",{children:\"So let me set the scene. \"}),/*#__PURE__*/e(\"p\",{children:\"Fred again.. and The Blessed Madonna go b2b at Glastonbury on The Temple Stage. I'm unsure if this was announced or unannounced, but many people seemed to know about it. \"}),/*#__PURE__*/e(\"p\",{children:\"The caption mentions how much work went into making this stage safe for the dance floor before they went on to play. I have a lot of respect for that. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/fred-again\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Fred again.. Boiler Room broke the internet \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/skrillex-album-launch\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Fred again.., Four Tet and Skrillex took over NYC\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/skrillex\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Why Skrillex is the Artist of 2023\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let's talk about the video \"})}),/*#__PURE__*/e(\"p\",{children:\"Okay, so this is also gold. It's low quality but beautifully edited. \"}),/*#__PURE__*/e(\"p\",{children:\"The video has three pieces of footage: one from the DJ booth and two clips from the dance floor. \"}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The front-on shot \"})})})}),/*#__PURE__*/t(\"p\",{children:[\"This is important. It feels Boiler Room-esque. \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"fred-again\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"YLh2h4KyG\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Something Fred again.. knows a bit about.\"})}),\" It's also important to note that this camera is static and placed there in advance. \"]}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Fan content \"})})})}),/*#__PURE__*/e(\"p\",{children:\"The video transitions to the dance floor for the moment of the drop and then back to the DJ booth where Fred is locked into the mix. The Blessed Madonna is clearly emotional. The video then goes to the fans with different footage (likely downloaded from a tag online). \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=l4UkYBr1NnA\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The track\"})}),/*#__PURE__*/e(\"p\",{children:\"The Blessed Madonna's caption also mentions that Fred cued up a version of the track so she could speak over it. This could have been done live but it's more likely Fred had prepared many different versions of this track for his sets over the years. We are seeing more and more artists creating bootlegs again and experimenting with genres. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why this video means a lot\"})}),/*#__PURE__*/e(\"p\",{children:\"This moment was dedicated to Marea's Dad, who unfortunately passed away during lockdown. \"}),/*#__PURE__*/e(\"p\",{children:\"Music is the most powerful source of storytelling on the planet. Tell your stories. Seriously. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:14,id:\"BBcSGSKp4\",[d]:\"How the BBC distributed Glastonbury \",[c]:\"glastonbury-festival-bbc-distribution\",[m]:\"27th June 2023 \",[p]:\"events\",[g]:\"The BBC plays a huge role in the growth of Glastonbury Festival\",[u]:w({src:\"https://framerusercontent.com/images/2iiTqny6DqtbJH7kP2uRAJQ0hhc.jpg\",srcSet:\"https://framerusercontent.com/images/2iiTqny6DqtbJH7kP2uRAJQ0hhc.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/2iiTqny6DqtbJH7kP2uRAJQ0hhc.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/2iiTqny6DqtbJH7kP2uRAJQ0hhc.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Glastonbury is the best festival on the planet. \"})}),/*#__PURE__*/e(\"p\",{children:\"In 2023 Glastonbury is still as incredible as ever. Now it's the blueprint for content distribution on a commercial and underground level for every festival - thanks to the distribution power of the BBC.\"}),/*#__PURE__*/e(\"p\",{children:\"This edition of The Blueprint breaks down what the BBC does for Glastonbury and how it translates to social media, BBC iPlayer, six radio stations (live and online) and the UK music media. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,TTjHR3ptXH6HJ9sUXpfEkge7VXA.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/TTjHR3ptXH6HJ9sUXpfEkge7VXA.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IAWhaM0TGZRrG6UzYrhSGObAJQ.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/IAWhaM0TGZRrG6UzYrhSGObAJQ.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/fred-again\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Fred again.. Boiler Room\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/blessed-madonna-storytelling\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The Blessed Madonna: The power of storytelling and music\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/kntxt-ade\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How KNTXT took over ADE\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"BBC Live Coverage \"})}),/*#__PURE__*/e(\"p\",{children:\"Across the weekend, Glastonbury was live on BBC 1 and 2. The BBC broadcast the three headline names (Artic Monkeys, Guns & Roses and Sir Elton John) from the Pyramid stage at peak watching time - 9 PM.\"}),/*#__PURE__*/t(\"p\",{children:[\"Sir Elton John, 76, became the most-watched act in Glastonbury history as \",/*#__PURE__*/e(\"strong\",{children:\"7.6 million people\"}),\" tuned in to the BBC broadcast and an estimated 120,000 fans watched in person on the Pyramid Stage. Friday's headliner Artic Monkeys saw a record performance for a Friday night headline set with a 5 min peak audience of 2.6m and an average of 1.5m.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A record \",/*#__PURE__*/e(\"strong\",{children:\"21.6m people\"}),\", over a third of the UK population, watched the BBC's Glastonbury TV coverage across the weekend.\"]}),/*#__PURE__*/e(\"p\",{children:'How many said: \"Let\\'s go to Glastonbury next year!\" out loud?'}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://framer.com/projects/Socially-Sound--raEZimd59thigo5PD1GZ-5GVcc?node=BBcSGSKp4\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0The source for all of this crazy here is the BBC Website.\\xa0\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nQtAZueQwJVAWhk4Rt7J7klLtw.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/nQtAZueQwJVAWhk4Rt7J7klLtw.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1qhPYN8Dy94CJWPlER3pOU9dTo.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/1qhPYN8Dy94CJWPlER3pOU9dTo.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"BBC iPlayer, BBC Radio and BBC Sounds\"})}),/*#__PURE__*/e(\"p\",{children:\"The BBC delivered over 40 hours of coverage across its TV channels, 85 hours of live radio broadcasts, and content on BBC Sounds and iPlayer, where you can already watch over 90 artists' full live performances. \"}),/*#__PURE__*/e(\"p\",{children:\"BBC Radio now has six channels, each specialising in a specific era or genre of music. The BBC broadcasted over 85 hours of live radio across all their networks. \"}),/*#__PURE__*/e(\"p\",{children:\"If you think that's impressive\u2026 \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,6338xXGbg7WB4JAtuVrrAsHmnAk.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1040\",height:\"1024\",src:\"https://framerusercontent.com/images/6338xXGbg7WB4JAtuVrrAsHmnAk.jpeg\",style:{aspectRatio:\"1040 / 2048\"},width:\"520\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How did they share this on social media?\"})}),/*#__PURE__*/t(\"p\",{children:[\"The BBC Radio 1 Instagram page (1.5 million followers) has shared \",/*#__PURE__*/e(\"strong\",{children:\"over 100 Reels \"}),\"about Glastonbury on its feed since the festival began on Wednesday last week. How many Instagram Stories is that across five days? And how much of this content was posted on TikTok? I refuse to download the app and count. \"]}),/*#__PURE__*/e(\"p\",{children:\"The content is purely focused on the music with clips from the live performances shared on social media. Every post has the same call to action - watch live on the BBC iPlayer or listen on BBC Sounds. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,pKyuFajvE6XZDt2BxbycssxPzqw.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/pKyuFajvE6XZDt2BxbycssxPzqw.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dbJVqLDye6jS1RQUPparwwLqww.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/dbJVqLDye6jS1RQUPparwwLqww.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Distribution across multiple BBC Channels \"})}),/*#__PURE__*/e(\"p\",{children:\"Now here's where the BBC's coverage of Glastonbury is distributed at scale online alongside TV, radio and the iPlayer. \"}),/*#__PURE__*/e(\"p\",{children:\"The BBC's network on social media is not just BBC Radio 1. It has Instagram accounts for BBC Radio 1, 2, 6, and Xtra. There are also dedicated BBC Sounds and BBC Glasto Instagram accounts that accepted a collaborator post from its bigger brothers. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here's why this is genius\u2026 \"})}),/*#__PURE__*/e(\"p\",{children:\"Each of these channels caters for a different target audience. \"}),/*#__PURE__*/e(\"p\",{children:\"The Foo Fighters' surprise appearance was shared by BBC Radio 2's Instagram account and BBC Radio 1's and BBC Radio 6's. \"}),/*#__PURE__*/e(\"p\",{children:\"A carousel of photos captioned 'best dressed' was shared by BBC Glasto and BBC Sounds. \"}),/*#__PURE__*/e(\"p\",{children:\"A Loyle Corner video was posted by BBC Radio 6 and BBC Glasto. \"}),/*#__PURE__*/e(\"p\",{children:\"A Fatboy Slim and Rita Ora video was a collab post between BBC Radio 2 and BBC Radio 1. \"}),/*#__PURE__*/e(\"p\",{children:\"A Lil Nas X and surprise guest Jack Harlow post was shared from BBC Radio 1 and BBC Radio Xtra. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"A 360 marketing approach\"})}),/*#__PURE__*/e(\"p\",{children:\"And this is just Instagram I am talking about. \"}),/*#__PURE__*/e(\"p\",{children:\"The BBC has huge audiences across TikTok, Twitter, YouTube and Facebook as well\u2026 \uD83E\uDD2F\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,75agIfH1QX5DoKBsvynfML3H90o.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/75agIfH1QX5DoKBsvynfML3H90o.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dqlAg6gKrs4QQH2iE5Zy2t6R5s.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/dqlAg6gKrs4QQH2iE5Zy2t6R5s.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What did Glastonbury's social media channels do? \"})}),/*#__PURE__*/e(\"p\",{children:\"Glastonbury's official Instagram channel has only shared 26 feed updates since the gates opened on Wednesday. The posts are much different than BBC Radio 1's, focusing on the festival traditions like Emily Evais opening the dates or festival attendees forming a peace sign at the Stone Circle that is photographed and filmed by a helicopter above the festival. \"}),/*#__PURE__*/e(\"p\",{children:\"There was also a big difference in the content shared on this account, with photos prioritised over Reels. The content was a variation of content showing the spirit of Glastonbury through its people, unique stage designs and overall message. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,32evifByonM0J5SnCJ70giJFsI4.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/32evifByonM0J5SnCJ70giJFsI4.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,r3wDX4Yh3QUYJj5oUZXgNMjz8DM.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/r3wDX4Yh3QUYJj5oUZXgNMjz8DM.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Glastonbury has so many talking points\"})}),/*#__PURE__*/e(\"p\",{children:\"Glastonbury coverage is not just across the BBC. \"}),/*#__PURE__*/e(\"p\",{children:\"Lad Bible got 225k likes on a post about flags. Resident Advisor is talking about IICON and Block 9. Arcadia  is sharing the best coverage from the spider. Bands, DJs, photographers, fans who couldn't get tickets, and people who did get tickets are all talking about something to do with Glastonbury. \"}),/*#__PURE__*/e(\"p\",{children:\"Lana Del Rey will never live down the fact she was 30 minutes late on stage because she didn't like her hair. Her fans will forgive her but criticise the BBC for cutting her off. \"}),/*#__PURE__*/e(\"p\",{children:\"This is why Glastonbury is the biggest festival in the world by some distance and why as long as it carries on offering such a unique experience, it will continue like this for generations to come. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:15,id:\"ZKEh3U1_p\",[d]:\"Andrew Leese: Life Lessons in London\",[c]:\"andrew-leese-part-4\",[m]:\"26th June 2023\",[p]:\"YouTube\",[g]:\"Life Lessons in London - how the name Socially Sound came about. \",[u]:w({src:\"https://framerusercontent.com/images/EOLlj1Cozboor5svxefMELxnaA.jpg\",srcSet:\"https://framerusercontent.com/images/EOLlj1Cozboor5svxefMELxnaA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/EOLlj1Cozboor5svxefMELxnaA.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/EOLlj1Cozboor5svxefMELxnaA.jpg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This is a short video that continues my Socially Sound Story. \"}),/*#__PURE__*/e(\"p\",{children:\"This is how the name Socially Sound came about. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=rHGIxza5XPE&ab_channel=SociallySoundAcademybyAndrewLeese\"})})})]})},{index:16,id:\"dJivnzkDH\",[d]:\"Andrew Leese: Living the dream while falling apart\",[c]:\"andrew-leese-part-3\",[m]:\"22nd June 2023\",[p]:\"storytelling, youtube\",[g]:\"Working in my dream job in Ibiza.\",[u]:w({src:\"https://framerusercontent.com/images/UlkPMneLDTTLGKyfIA35W0WQyXo.jpg\",srcSet:\"https://framerusercontent.com/images/UlkPMneLDTTLGKyfIA35W0WQyXo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/UlkPMneLDTTLGKyfIA35W0WQyXo.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/UlkPMneLDTTLGKyfIA35W0WQyXo.jpg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"My sister Joey would be 39 on June 25th \uD83D\uDC9A\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I wanted to create something a bit more permanent this year. Something I can look back on in years to come and remember it \uD83D\uDCF8\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/FW_lCVt1LiI\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"It\u2019s impossible to tell my story without mentioning my sister's story. Here\u2019s a snapshot of what a blur 2015 was. A big thank you to \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/esstudiosuk/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@esstudiosuk\"})}),\" for putting this together. It really means a lot.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Parts 1, 2 and 3 are now up on my YouTube channel.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Happy Birthday, Joey \uD83D\uDC9A\uD83E\uDDDA\u200D\u2642\uFE0F\"]})]})},{index:17,id:\"x5BhQ_9EK\",[d]:\"Peggy Gou takes over London during Pride month\",[c]:\"peggy-gou-london\",[m]:\"20th June 2023\",[p]:\"Tik Tok\",[g]:\"Peggy Gou and XL Recordings have the track of the summer\",[u]:w({src:\"https://framerusercontent.com/images/nXAWR77yCW1wuS3SgjqW3rw1UU.jpg\",srcSet:\"https://framerusercontent.com/images/nXAWR77yCW1wuS3SgjqW3rw1UU.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/nXAWR77yCW1wuS3SgjqW3rw1UU.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This week's Blueprint comes with a disclaimer - do not listen to Peggy Gou's new single (It Goes Like) Nanana. \"})}),/*#__PURE__*/e(\"p\",{children:\"Unless you want to be singing na na na na na all summer while you're dancing around your kitchen.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=ssKWFlclNFg\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Peggy and XL Recordings have the track of the summer. \"})}),/*#__PURE__*/e(\"p\",{children:\"Since Friday it has 3,583,612 streams (that's 3 and a half million) and it's number three in the Beatport overall Top 100. \"}),/*#__PURE__*/e(\"p\",{children:\"Na na na na. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Ffs. \"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,A4OE0o8p5JpjZUvSixbK5CEbckw.jpg?originalFilename=Snapinsta.app_353463937_982227482963311_6961306270919989045_n_1080.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/A4OE0o8p5JpjZUvSixbK5CEbckw.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"When you release your music is important \"})}),/*#__PURE__*/e(\"p\",{children:\"Could I talk to you guys about key dates anymore than I already do? \"}),/*#__PURE__*/e(\"p\",{children:\"XL Recording has been very smart with this release date. They have purposely released this after Overmono's Good Lies album as it's got summer written all over it. \"}),/*#__PURE__*/t(\"p\",{children:[\"(It Goes Like) Nanana was released on June 15th, one weekend after Peggy's Parklife performance and during \",/*#__PURE__*/e(\"strong\",{children:\"Pride month in the U.K. \"}),\"- that right there is how to release a track to your core market. Funnily enough, Jayda G also released her album \",/*#__PURE__*/e(\"em\",{children:\"Guy\"}),\" on Ninja Tune on June 9th. These two record labels know what they are doing. \"]}),/*#__PURE__*/e(\"p\",{children:\"When you release your music is important! \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,WFONHUzKyL6ScNjNTAAcgjR7yU.jpg\",\"data-framer-height\":\"1349\",\"data-framer-width\":\"1080\",height:\"674\",src:\"https://framerusercontent.com/images/WFONHUzKyL6ScNjNTAAcgjR7yU.jpg\",style:{aspectRatio:\"1080 / 1349\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/skrillex-album-launch\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Fred again.., Four Tet and Skrillex took over NYC\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/jayda-g\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Jayda G's new album is dedicated to her Dad\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/overmono-good-lies\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Overmono's Good Lies album campaign \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what did Peggy and XL Recordings do on release week? \"})}),/*#__PURE__*/t(\"p\",{children:[\"Remember when I talked about \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"skrillex-album-launch\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"m4I9m8p7y\"}},webPageId:\"aKB1yjMp7\"},openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Fred again.., Skrillex, Four Tet\"})}),\", \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"overmono-good-lies\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"Izkn99nb2\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Overmono\"})}),\", \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"kntxt-ade\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"SBjdZxq0h\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Charlotte de Witte\"})}),\" and \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"007-hot-since-82\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"ZNmYXKnhA\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hot Since 82\"})}),\" doing pop-up events? \"]}),/*#__PURE__*/t(\"p\",{children:[\"Guess what Peggy Gou did - a \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CtjHwiEs3Rr/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"pop-up event\"})}),\". \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IlkWVu4rwvvx2Y5EaGyyUrv26vY.jpg\",\"data-framer-height\":\"1349\",\"data-framer-width\":\"1080\",height:\"674\",src:\"https://framerusercontent.com/images/IlkWVu4rwvvx2Y5EaGyyUrv26vY.jpg\",style:{aspectRatio:\"1080 / 1349\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How did Peggy announce the pop-up? \"})}),/*#__PURE__*/e(\"p\",{children:\"Peggy gave her audience less than two hours notice to turn up at Soho Square in London. \"}),/*#__PURE__*/e(\"p\",{children:\"Having announced it only via Instagram story, hundreds and hundreds of fans turned up and of course, it went viral on TikTok. 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We hired a local artist to create an art mural underneath the bridge with Hedex's brand on it. \"}),/*#__PURE__*/e(\"p\",{children:\"Then we invited him to the event space so we could create content with it. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lKaiQnqMRTTHclH8qvOIDiyg.jpg\",\"data-framer-height\":\"5760\",\"data-framer-width\":\"3840\",height:\"2880\",src:\"https://framerusercontent.com/images/lKaiQnqMRTTHclH8qvOIDiyg.jpg?scale-down-to=4096\",style:{aspectRatio:\"3840 / 5760\"},width:\"1920\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JTFYYCtvqKVLUaOlQrZVbnfAw.jpg\",\"data-framer-height\":\"2120\",\"data-framer-width\":\"1416\",height:\"1060\",src:\"https://framerusercontent.com/images/JTFYYCtvqKVLUaOlQrZVbnfAw.jpg\",style:{aspectRatio:\"1416 / 2120\"},width:\"708\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Releasing content in stages \"})}),/*#__PURE__*/e(\"p\",{children:\"The key to creating content is to release it in stages - post by post with the intent of making an impact. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 1\"})}),/*#__PURE__*/e(\"p\",{children:\"We released the 'My Home Is The Rave' mural the day before we announced Hedex as the festival headliner. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 2\"})}),/*#__PURE__*/e(\"p\",{children:\"We announced Hedex as the headliner with a clean press shot, images and video clips of his 'My Home Is The Rave' show at Printworks. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 3\"})}),/*#__PURE__*/e(\"p\",{children:\"The drum n bass stage is hosted by Unitee so of course we had to get Charlie Tee down at the same time\u2026 \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CtRog51Aw3m/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Charlie created this video \"})}),\"using footage of her playing a Hedex track from the last event and her talking to the camera announcing Hedex to her audience. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 4\"})}),/*#__PURE__*/e(\"p\",{children:\"With the full lineup for the festival pending, we are now teasing out images of Hedex with his My Home Is The Rave mural to build out excitement. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 5\"})}),/*#__PURE__*/e(\"p\",{children:\"Now this is exclusive.\"}),/*#__PURE__*/e(\"p\",{children:\"We are releasing the drum n bass lineup exclusively on Hedex's TikTok with a promo video at 12 PM. This channel is where we believe we can gain the most exposure and hit a new audience. \"}),/*#__PURE__*/e(\"p\",{children:\"This post will also go on Hedex's IG story and the Mixology and Under socials. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PaZfSGrVm41Lh0oZk6u4j334gI.jpg\",\"data-framer-height\":\"2120\",\"data-framer-width\":\"1416\",height:\"1060\",src:\"https://framerusercontent.com/images/PaZfSGrVm41Lh0oZk6u4j334gI.jpg\",style:{aspectRatio:\"1416 / 2120\"},width:\"708\"}),/*#__PURE__*/e(\"p\",{children:\"Now that I am doing two Blueprints a week - I'll tell you the results on Friday. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Peace \u270C\uFE0F\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:19,id:\"TTcTJER6U\",[d]:\"Andrew Leese: Stoke-on-Trent to Ibiza\",[c]:\"andrew-leese-part-2\",[m]:\"12th June 2023\",[p]:\"YouTube\",[g]:\"The best decision of my life\",[u]:w({src:\"https://framerusercontent.com/images/Z28BpHzxCSk1ycOel7Hz0L8uX6E.jpg\",srcSet:\"https://framerusercontent.com/images/Z28BpHzxCSk1ycOel7Hz0L8uX6E.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/Z28BpHzxCSk1ycOel7Hz0L8uX6E.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/Z28BpHzxCSk1ycOel7Hz0L8uX6E.jpg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"PART TWO - STOKE ON TRENT TO IBIZA\\xa0\"})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/0oJrEfvY95Y\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let\u2019s fast forward a few years.\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s now the summer of 2013.\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ve been working at Alton Towers for three years.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019m fucking miserable.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Underground Source was going places.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I was going to festivals in London meeting more of my favourite DJs.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I kept asking myself - how can I do this full-time?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In my mind, there was only one place to go.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Ibiza was like Hollywood to me.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I compare it to someone moving to LA, dreaming of becoming an actor.\"}),/*#__PURE__*/e(\"p\",{children:\"That was me, except I wanted to work in the music industry.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"At the time, I was reading every Ibiza Spotlight article. I wanted to do what they were doing.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After a bad day at work, I saw a friend had a spare room until the end of the season.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The next day, I booked a one-way flight to Ibiza for two weeks time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After working every shift possible to raise the money, I got to Ibiza at the end of August.\"}),/*#__PURE__*/e(\"p\",{children:\"My plan was to write about Ibiza on Underground Source.\"}),/*#__PURE__*/e(\"p\",{children:\"In my first week, I was introduced to an American dude at the bar in Space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"It turned out he was the Ibiza editor for Pulse Radio.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I managed to talk myself into an internship.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A week ago, I was clearing plates at Alton Towers Hotel.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Now I was writing about Richie Hawtin and Dubfire at Space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"What was happening?\"}),/*#__PURE__*/e(\"p\",{children:\"At the end of the season, I got a job working for a social media agency.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I stayed on the island in the winter, quitting Alton Towers via text message.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Accepting this job meant the end of Underground Source but I was being paid a salary for doing what I wanted to do.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In May 2014, my family came to visit me. We had the best family holiday ever. I loved showing my sister and my parents the island that meant so much to me.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"My first professional season on the island was carnage. I made friends for life and saw the sunset every day. This was the best summer of my life.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A year later, I landed my dream job at Ibiza Spotlight in the same week that my sister passed away from cystic fibrosis.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Life was about to get really blurry.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"I\u2019ll tell you all about that in Part III.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you missed \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"andrew-leese-part-1\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"rQdr66YfC\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Part 1\"})}),\", watch it below. \"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/XTt2aUgxi7c\"})})})]})},{index:20,id:\"LvEKnmNum\",[d]:\"How Craig & Grant Gordon became 'Us Two'\",[c]:\"us-two-name-change\",[m]:\"9th June 2023\",[p]:\"Music\",[g]:\"Thinking of changing your artist name? Here's what to do. \",[u]:w({src:\"https://framerusercontent.com/images/M9zC2x8srxggcwh6yi13GWBQzC8.jpg\",srcSet:\"https://framerusercontent.com/images/M9zC2x8srxggcwh6yi13GWBQzC8.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/M9zC2x8srxggcwh6yi13GWBQzC8.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Changing your artist name is risky, especially when you are two brothers from Coventry where everyone knows you.\"})}),/*#__PURE__*/e(\"p\",{children:\"Craig and Grant Gordon were doing okay. They had reached 9k followers on Instagram thanks to a solid release schedule on labels such as MicroHertz and Seven Dials. Artists like Marco Carola, Jamie Jones and Skream are supporting their music.\"}),/*#__PURE__*/e(\"p\",{children:\"I had previously worked with these two guys on their MicroHertz release last summer. I had the feeling these two had something. I couldn't help but think their artist name was not enough to sell out events on a poster.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rU36IYsZvGOley6Nk9TqRpyEXY.jpg\",\"data-framer-height\":\"1079\",\"data-framer-width\":\"1080\",height:\"539\",src:\"https://framerusercontent.com/images/rU36IYsZvGOley6Nk9TqRpyEXY.jpg\",style:{aspectRatio:\"1080 / 1079\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"One day I was looking at the release schedule for MicroHertz. \"}),/*#__PURE__*/e(\"p\",{children:'\"Who are Us Two?\" I asked the label manager. '}),/*#__PURE__*/e(\"p\",{children:'\"Craig and Grant Gordon, they are changing their name,\". '}),/*#__PURE__*/e(\"p\",{children:\"I couldn't help thinking this would be a big moment for these guys.\"}),/*#__PURE__*/e(\"p\",{children:\"A quick WhatsApp exchange led to Craig and Grant joining the Socially Sound Academy after they told me they were already thinking about it.\"}),/*#__PURE__*/e(\"p\",{children:\"Within 48 hours, their whole mindset changed. Instead of posting about the name change randomly one evening, we created a five-step plan to make an impact.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/microhertz-studio-breakdown\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The secrets of the MicroHertz studio breakdown\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/saoirse-shanti-celeste-fabric\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Shanti Celeste and Saorise go record shopping\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/chris-stussy\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Chris Stussy: The Instagram Carousel King\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tUmzveFz74Wc81E37ljxdbQixRA.jpg\",\"data-framer-height\":\"1079\",\"data-framer-width\":\"1080\",height:\"539\",src:\"https://framerusercontent.com/images/tUmzveFz74Wc81E37ljxdbQixRA.jpg\",style:{aspectRatio:\"1080 / 1079\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 1 - Teasing unreleased music\"})}),/*#__PURE__*/e(\"p\",{children:\"In the WhatsApp exchange, Craig and Grant told me about their release schedule. With releases on Knee Deep In Sound, MicroHertz and Eastenderz to come this year, Us Two were sitting on a lot of unreleased music.\"}),/*#__PURE__*/e(\"p\",{children:\"The first posts in the strategy were 60 seconds reels with trippy visuals. The results were okay. There was plenty of room for improvement. We tried splitting the unreleased track into three 20-second videos, asking the audience which part of the track they liked. The engagement on this post saw a huge spike.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 2 - The photoshoot and name change\"})}),/*#__PURE__*/e(\"p\",{children:\"The next step was a photo shoot. Press pictures are a great way to push out a new identity. \"}),/*#__PURE__*/e(\"p\",{children:\"This shoot proved key for the whole campaign. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CrjB3xkMim3/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Here's the name change announcement\"})]})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Md4QWgZ4peP85rPXWnKDAzmqjdA.jpeg\",\"data-framer-height\":\"1000\",\"data-framer-width\":\"800\",height:\"500\",src:\"https://framerusercontent.com/images/Md4QWgZ4peP85rPXWnKDAzmqjdA.jpeg\",style:{aspectRatio:\"800 / 1000\"},width:\"400\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,YiVB7zVFZLUkqFsESSIIR85tNI.jpeg\",\"data-framer-height\":\"999\",\"data-framer-width\":\"800\",height:\"499\",src:\"https://framerusercontent.com/images/YiVB7zVFZLUkqFsESSIIR85tNI.jpeg\",style:{aspectRatio:\"800 / 999\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 3 - The unreleased mix\"})}),/*#__PURE__*/e(\"p\",{children:\"With the new name announced, it was time to take step 1 to the next level. \"}),/*#__PURE__*/t(\"p\",{children:[\"Us Two entered the \",/*#__PURE__*/e(\"strong\",{children:\"ANTS Next Gen: DJ Competition\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Entries had to submit a 35-minute mix, provide a track list and use assets supplied by ANTS on their website. The winner will play at Ushuaia Ibiza this summer and receive mentorship from one of the ANTS' high-profile residents.\"}),/*#__PURE__*/e(\"p\",{children:\"The mix submitted was six unreleased Us Two tracks - what an opportunity to get your music in front of a brand new audience and some of the most influential figures in the electronic music scene.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In the last few days, it has been announced Us Two is one of 10 finalists. \"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://soundcloud.com/ustwomusicuk/antsnextgenmix?in=ustwomusicuk/sets/craig-grant-gordon-mixes\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Listen to the mix here\"})})}),/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/sqAMElbAaLM\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 4 - Knee Deep In Sound release\"})}),/*#__PURE__*/e(\"p\",{children:\"Us Two's first official release under their new name made an impact.\"}),/*#__PURE__*/e(\"p\",{children:\"Hot Since 82's Knee Deep In Sound is a leading label in the UK house scene. The important part of this campaign was getting the name change out there ahead of this release. A successful release campaign could put a lot of new eyes on them. \"}),/*#__PURE__*/t(\"p\",{children:[\"The release reached the top 20 in the \",/*#__PURE__*/e(\"strong\",{children:\"Beatport Deep House charts\"}),\" and received support from Archie Hamilton, who played 'Phil Like This' at Caprices Festival in Switzerland earlier this year.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 5 - Trackstack x MicroHertz x Socially Sound x Us Two\"})}),/*#__PURE__*/t(\"p\",{children:[\"The next idea is thanks to my friends at \",/*#__PURE__*/e(i,{href:\"https://www.trackstack.app/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Trackstack\"})})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Trackstack is a demo platform that MicroHertz uses to receive demos. One cold DM from me to them on the morning I was flying to Time Warp led to a piece of content that we used to announce Us Two's next EP on MicroHertz.\"}),/*#__PURE__*/e(\"p\",{children:\"The idea of the video was to show how Us Two signed the label using Trackstack, putting eyes on all the brands involved. \"}),/*#__PURE__*/e(\"p\",{children:\"This piece of content feels like it opened up a lot of doors for all of us. #watchthisspace\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CsmDbdePu4Z/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[\"\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"You can watch this piece of content here\"})]})}),\".\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/8uxJJvqW3LI\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Results\"})}),/*#__PURE__*/e(\"p\",{children:\"So let's talk about some of the results:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Us Two have this week passed the magic 10k follower mark on Instagram \u2705\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Us Two's content is consistently producing results\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Most importantly, they understand why and if the content doesn't perform, they are thinking of solutions to improve next time\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Honestly, I feel like a proud Dad. \"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://framer.com/projects/sociallysounddj.com\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Shameless plug - this could be you!\"})})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:21,id:\"rQdr66YfC\",[d]:\"Andrew Leese: How I discovered electronic music\",[c]:\"andrew-leese-part-1\",[m]:\"6th June 2023\",[p]:\"youtube\",[g]:\"The best thing about growing up in Stoke-on-Trent was the m6 north.\",[u]:w({src:\"https://framerusercontent.com/images/D7O0NVTnxJVBteWIXQZNafvefhM.jpg\",srcSet:\"https://framerusercontent.com/images/D7O0NVTnxJVBteWIXQZNafvefhM.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/D7O0NVTnxJVBteWIXQZNafvefhM.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/D7O0NVTnxJVBteWIXQZNafvefhM.jpg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Happy 3rd Birthday Socially Sound.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDD73\"}),/*#__PURE__*/e(\"p\",{children:\"But instead of it feeling like a day to celebrate, it feels like a kick up the arse.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"I lost my highest-paying client two weeks ago because they said my head was somewhere else.\"})}),/*#__PURE__*/e(\"p\",{children:\"And they were right.\"}),/*#__PURE__*/e(\"p\",{children:\"Steven Bartlett talks about the ideas shelf. It\u2019s an imaginary place of ideas that you have in your head.\"}),/*#__PURE__*/t(\"p\",{children:[\"Three years after starting this business in the depths of the pandemic, there has been one idea still sitting on that shelf - \",/*#__PURE__*/e(\"strong\",{children:\"YouTube\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"YouTube is the platform where I believe I can make the most impact. Here\u2019s why:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,8uigJKS8EShuNS9uR55w5DGKE.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/8uigJKS8EShuNS9uR55w5DGKE.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Width vs depth\"})}),/*#__PURE__*/e(\"p\",{children:\"There is a lesson in my Academy that talks about width vs depth.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Width is viewership.\"})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s how many views your content gets. It\u2019s a very thin line as someone can always be viewing your content for the first time - even if you\u2019re Coldplay.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Depth is connection.\"})}),/*#__PURE__*/e(\"p\",{children:\"Depth is the ongoing relationship with a fan. The longer it goes on the stronger it gets - just like a house.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Jf8zZNTFoNvLOiHt0QkW6oAAbo.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/Jf8zZNTFoNvLOiHt0QkW6oAAbo.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In order to build depth - I need to expand my width.\"})}),/*#__PURE__*/e(\"p\",{children:\"If you have been reading this newsletter since the beginning (thank you!), we have depth. You are still here as you trust me to give you insight and perhaps learn a thing or two.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s now time to do this with new people.\"}),/*#__PURE__*/e(\"p\",{children:\"YouTube not only opens up a new audience, but it also opens up a whole world of creativity. I can make longer videos about artists, labels and strategies.\"}),/*#__PURE__*/e(\"p\",{children:\"In the next few weeks, I am going to upload some of the very early videos that I made to Instagram and YouTube. Here\u2019s why:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I want to build out my channel\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I want to tell my story\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I want to see if people like them\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I want the feedback to make better videos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I want to provide you with more value\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BSYI0Nw9vtbnGx9Rdx3NVSmkc.jpg\",\"data-framer-height\":\"1219\",\"data-framer-width\":\"1170\",height:\"609\",src:\"https://framerusercontent.com/images/BSYI0Nw9vtbnGx9Rdx3NVSmkc.jpg\",style:{aspectRatio:\"1170 / 1219\"},width:\"585\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is the plan\"})}),/*#__PURE__*/e(\"p\",{children:\"Think of the Socially Sound YouTube channel as The Blueprint x James Cordon\u2019s Late Late Show.\"}),/*#__PURE__*/e(\"p\",{children:\"I'm not going to be doing Carpool Karaoke anytime soon but it's a great comparison. James Cordon didn't build a talk show, he built a media company modelled on a variety show.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"I want to build a media company/variety show around electronic music, artist stories and social media.\"})}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s the beauty of YouTube. A cooking show can be about recipes but it can also be a travel blog.\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s what excites me about this.\"}),/*#__PURE__*/e(\"p\",{children:\"YouTube opens up the whole electronic music scene - just like The Blueprint did in the pandemic when the scene when to shit.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/XTt2aUgxi7c\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://youtu.be/XTt2aUgxi7c\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/t(\"a\",{children:[/*#__PURE__*/e(\"strong\",{children:\"So here's my first video.\"}),\"\\xa0\"]})})}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s not perfect.\"}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s an error in the audio that I should have picked up on. There\u2019s so much room for improvement but most of all it\u2019s about 20-year-old Andrew who was just working it out. Soon-to-be 34-year-old Andrew is still figuring it out so I'm just like you now. I'm an artist. I'm a content creator. I need to distribute my content further to grow.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Happy 3rd Birthday Socially Sound - here\u2019s to figuring it out \uD83C\uDF77\"})}),/*#__PURE__*/e(\"p\",{children:\"If you made it this far - here's something else I'm working on.\"}),/*#__PURE__*/e(\"p\",{children:\"Look out for Spotify audio clips and a second weekly Blueprint being published on Fridays.\"}),/*#__PURE__*/e(\"p\",{children:\"Peace \u270C\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Watch Part 2 below. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/0oJrEfvY95Y\"})})})]})},{index:22,id:\"Izkn99nb2\",[d]:\"Overmono's strange but effective album campaign \",[c]:\"overmono-good-lies\",[m]:\"30th May 2023\",[p]:\"music\",[g]:\"Sick tunes + Dobermans + tea towels = Millions of streams \uD83D\uDC40\",[u]:w({src:\"https://framerusercontent.com/images/i8PFdgmhw2szVUaEL625GfzEo8.jpg\",srcSet:\"https://framerusercontent.com/images/i8PFdgmhw2szVUaEL625GfzEo8.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/i8PFdgmhw2szVUaEL625GfzEo8.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/i8PFdgmhw2szVUaEL625GfzEo8.jpg?scale-down-to=2048 2048w, https://framerusercontent.com/images/i8PFdgmhw2szVUaEL625GfzEo8.jpg 2400w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What do Adele, Radiohead, Dizzee Rascal, The XX, Basement Jaxx, The Prodigy, and The White Stripes all have in common?\"})}),/*#__PURE__*/t(\"p\",{children:[\"They all signed albums to the same record label - \",/*#__PURE__*/e(\"strong\",{children:\"XL Recordings\"}),\" - the leading independent in the UK responsible for breaking the careers of some of Britain's most iconic music acts.\"]}),/*#__PURE__*/e(\"p\",{children:\"So why does this matter?\"}),/*#__PURE__*/t(\"p\",{children:[\"This week's Blueprint focuses on Ed and Tom Russell - the Welsh brothers better known as \",/*#__PURE__*/e(\"strong\",{children:\"Overmono.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"On May 12th, Overmono released their incredible debut album \",/*#__PURE__*/e(\"em\",{children:\"Good Lies, \"}),\"reaching #11 in the UK album charts and missing out on the top 10 by 17 sales.\"]}),/*#__PURE__*/e(\"p\",{children:\"So what have Overmono done on social media during the album campaign that has caught my eye? Let's take a look.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cBbYYPcJLWjdGa4tYUryo1Yfhc8.jpg\",\"data-framer-height\":\"1200\",\"data-framer-width\":\"1200\",height:\"600\",src:\"https://framerusercontent.com/images/cBbYYPcJLWjdGa4tYUryo1Yfhc8.jpg\",style:{aspectRatio:\"1200 / 1200\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Are Overmono dance music's next iconic dance duo?\"})}),/*#__PURE__*/e(\"p\",{children:\"The UK music scene did rather well when it comes to discovering iconic music duos. The Chemical Brothers. Underworld. Pet Shop Boys. Coldcut. Goldfrapp. Fabio and Grooverider. Maribou State. Disclosure. Bicep. I could go on..\"}),/*#__PURE__*/e(\"p\",{children:\"Could we be adding Overmono's name to this list one day?\"}),/*#__PURE__*/e(\"p\",{children:\"When you listen to Overmono's music, you can hear influences from all of the artists listed above. Overmono fuses together elements of head-spinning electronica, garage, hardcore and techno to create big-room bangers that you can listen to anywhere from underground clubs to public transport.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Can they do it without selling out?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Good Lies\"}),\" appeals to the diggers on Bandcamp and the everyday BBC Radio 6 listener. But their worldwide growth as artists means they are now having a crack at international stardom after supporting The Chemical Brothers in Seattle and Santa Barbara and packed-out dance floors across both weekends of Coachella.\"]}),/*#__PURE__*/e(\"p\",{children:\"What all of the artists who have previously released on XL Recordings have in common is they all have managed to maintain their credibility. You would think considering Overmono's humble backstory, they can do the same.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/k9fzUySXd-4\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More of The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/overmono-good-lies\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Overmono: Good Lies album campaign \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/blueprint-001-bicep-flex-muscle\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Bicep flex their marketing muscle - Part 1\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/001-bicep-flex-muscle-part-2\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Bicep flex their marketing muscle - Part 2\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/001-bicep-flex-muscle-part-3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Bicep flex their marketing muscle - Part 3\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Single releases work as a waterfall system\"})}),/*#__PURE__*/t(\"p\",{children:[\"As with any album campaign from a leading artist in 2023, the campaign was built around key singles ahead of the album launch. Overmono released four singles throughout the campaign (Is U, Good Lies, Calling Out and Walk Thru Water), with the popular hit \",/*#__PURE__*/e(\"em\",{children:\"So U Kno\"}),\" added to the album despite its release on their fabric compilation in 2021.\"]}),/*#__PURE__*/e(\"p\",{children:\"These four singles account for over 12 million streams on Spotify.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=monJkVSJUQ0\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=_EKC7JLBaJ8&ab_channel=Overmono\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dobermans play a huge role in Overmono's branding\"})}),/*#__PURE__*/e(\"p\",{children:\"Dobermans regularly feature in Overmono's artwork and music videos. The German dog breed was first featured in Overmono's 'Everything You Need' music video in 2020 and has been a regular character in the artist's brand ever since.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Good Lies \"}),\"artwork features a Doberman staring optimistically towards the sky, tongue wagging from the side of its mouth\",/*#__PURE__*/e(\"em\",{children:\".\"})]}),/*#__PURE__*/e(\"p\",{children:\"You could say that a Doberman and rave culture have a lot in common. Both are notoriously misunderstood and made out to be dangerous despite their gentle spirit and lovable qualities.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2LSb8RrbIhbzlUwohlmCZ1ibs4.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/2LSb8RrbIhbzlUwohlmCZ1ibs4.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,X8TnXrDY9QKusGCoVk8BDXCin4.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/X8TnXrDY9QKusGCoVk8BDXCin4.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Every album campaign needs merch\"})}),/*#__PURE__*/e(\"p\",{children:\"Now here is where Overmono and XL Recordings have done something different.\"}),/*#__PURE__*/e(\"p\",{children:\"Good Lies dropped on the week of the King's Coronation. As a celebration of British culture, Overmono released two pieces of merchandise that are as British as it comes - a tea towel and a plate. Yep, you read that right. You can purchase an Overmono tea towel and plate.\"}),/*#__PURE__*/e(\"p\",{children:\"Is there anything more British?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What else did they do?\"})}),/*#__PURE__*/e(\"p\",{children:\"Well, there's more.\"}),/*#__PURE__*/e(\"p\",{children:\"You could purchase these tea towels and plates at a pub named 'The Two Dogs' - where the whole team hung out to celebrate the release of the album.\"}),/*#__PURE__*/e(\"p\",{children:\"Here you could also purchase Overmono lighters - if you're gonna take over a British pub, you need a branded lighter, right?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,H8JWfOPzvq7ZvN1NATf0bdXW6W8.jpg\",\"data-framer-height\":\"1364\",\"data-framer-width\":\"1080\",height:\"682\",src:\"https://framerusercontent.com/images/H8JWfOPzvq7ZvN1NATf0bdXW6W8.jpg\",style:{aspectRatio:\"1080 / 1364\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0FBc3HUzBOTcwvpjSrnnIlDfq4.jpg\",\"data-framer-height\":\"1364\",\"data-framer-width\":\"1080\",height:\"682\",src:\"https://framerusercontent.com/images/0FBc3HUzBOTcwvpjSrnnIlDfq4.jpg\",style:{aspectRatio:\"1080 / 1364\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what about a launch party? \"})}),/*#__PURE__*/e(\"p\",{children:\"Just like every album needs a merch campaign, it now also needs an unannounced DJ set in a unique location. Overmono did three.\"}),/*#__PURE__*/t(\"p\",{children:[\"The first took place in \",/*#__PURE__*/e(\"strong\",{children:\"Bristol\"}),\" on Coronation Day. A few hundred young ravers turned up just a few hours after the duo announced the location on their Instagram Stories. Bristol's notorious 'Beat Pit' is an urban space in the middle of a roundabout outside the city centre and right next door to Bristol's police HQ.\"]}),/*#__PURE__*/t(\"p\",{children:[\"It's not quite Coachella or Times Square (like \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/skrillex-album-launch\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0Fred again.., Four Tet and Skrillex New York\\xa0\"})}),\") but it does fit in with the album's British culture theme. (You can see \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CsBJk_MMqSX/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"videos on Mixmag\\xa0\"})}),\").\"]}),/*#__PURE__*/t(\"p\",{children:[\"The next two pop-up events took place in \",/*#__PURE__*/e(\"strong\",{children:\"London\"}),\" with Overmono playing at \",/*#__PURE__*/e(\"strong\",{children:\"Rough Trade East\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"fabric\"}),\". The fabric event was an invite-only, with the brothers playing b2b with Joy Orbison to celebrate the album launch on Spotify at midnight.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JZW0zTkXkaiqQ6e14YeTYWOsOk.jpg\",\"data-framer-height\":\"1346\",\"data-framer-width\":\"1080\",height:\"673\",src:\"https://framerusercontent.com/images/JZW0zTkXkaiqQ6e14YeTYWOsOk.jpg\",style:{aspectRatio:\"1080 / 1346\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uhoOYAZx7NwLOHOx8cqCqp4YOM.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/uhoOYAZx7NwLOHOx8cqCqp4YOM.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[\"That's it for this week's Blueprint. You know where to \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/andrewleese89/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"find me \"})}),\"with your questions or feedback on this week's Blueprint.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let me know what took from this and if anyone can make me some Socially Sound tea towels, I'm keen \uD83E\uDED6\"})}),/*#__PURE__*/e(\"p\",{children:\"Peace \u270C\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:23,id:\"x0tEinoAN\",[d]:\"The MicroHertz studio breakdown\",[c]:\"microhertz-studio-breakdown\",[m]:\"23rd May 2023\",[p]:\"Music\",[g]:\"The secrets behind one of my clients most successful pieces of content.\",[u]:w({src:\"https://framerusercontent.com/images/yFBKc1Hk1rKy43jLcv4IoyXg4.jpg\",srcSet:\"https://framerusercontent.com/images/yFBKc1Hk1rKy43jLcv4IoyXg4.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/yFBKc1Hk1rKy43jLcv4IoyXg4.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/yFBKc1Hk1rKy43jLcv4IoyXg4.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I've been asked quite a few times to do a Blueprint on MicroHertz so here's your first look behind the scenes on how I manage the content for the label and how I brief them with what I want. \"}),/*#__PURE__*/e(\"p\",{children:\"Scroll down to find examples of the MicroHertz Studio Breakdown. \"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disclaimer:\"}),\" if you are new here, you may not know but Socially Sound has managed MicroHertz label socials since October 2021. \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,RyEFTokYD38Ea9n3suD8MISE.jpg\",\"data-framer-height\":\"1327\",\"data-framer-width\":\"1080\",height:\"663\",src:\"https://framerusercontent.com/images/RyEFTokYD38Ea9n3suD8MISE.jpg\",style:{aspectRatio:\"1080 / 1327\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Knowing Your Audience \"})}),/*#__PURE__*/e(\"p\",{children:\"The MicroHertz studio breakdown is one of the flagship pieces of content we release on social media. The label's core audience is DJs and producers. I know this as all I have to do is look at the users engaging with our content on Instagram and see the handles. Pretty much every user who regularly engages with the label has 'dj' or 'music' in their handle. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The MicroHertz audience knows each other \"})}),/*#__PURE__*/e(\"p\",{children:\"The core interest of producers is 'how music is made', therefore making a studio breakdown for the releases on the label appeals to the core interest of our audience. \"}),/*#__PURE__*/e(\"p\",{children:\"This is a key part of the MicroHertz strategy. Whenever we release any music on the label, we trust our audience to know the producer. We don't need to introduce these artists with bios or press pics, we can just focus 100% on the music. \"}),/*#__PURE__*/e(\"p\",{children:\"The label is lucky to have a community of artists who want other artists to do well and be successful. 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It's not possible to do this over parts of the breakdown so we brief artists to film a short intro - no more than 4-5 seconds. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This can be done in three ways:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Opening the studio door, walking in and switching on a light \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Turning on your equipment/computer screen\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DO \u2705\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Film it in the daylight \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Show us your studio and the equipment in the shot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have someone help film you if you are not 100% confident to do it yourself\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DON'T \u274C\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make this clip too long\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Film it at night \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hold the camera yourself (I'll explain why and how to film later)\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1hMgsgTFySxNrmK61AdZp8ePaGM.jpg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"1637\",height:\"1024\",src:\"https://framerusercontent.com/images/1hMgsgTFySxNrmK61AdZp8ePaGM.jpg\",style:{aspectRatio:\"1637 / 2048\"},width:\"818\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Part 2 - How you made the track\"})}),/*#__PURE__*/e(\"p\",{children:\"The idea of the breakdown is to strip your track and show us how you created it. \"}),/*#__PURE__*/t(\"p\",{children:[\"The Studio Breakdown MicroHertz shared yesterday from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CsjaK1WoiM_/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ZYNK\"})}),\" goes in this order:\"]}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Kick > Hi-hats > Bass > Acid 303 > Percussion > Rave Organ > M1 Organ > Synths \"})})}),/*#__PURE__*/e(\"p\",{children:\"Music is made in 4/4 time signatures - for the final cut of the video we want each clip to be no more than 4 seconds. 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Photographers and videographers have expensive equipment - it needs to be kept safe and dry. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DO \u2705\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create a safe space for your team to work in\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be organised\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DON'T \u274C\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Let people backstage who do not need to be there\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ruin people's equipment \"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Hbc7AZQIA0aHEEwNSvCIeHhkBA.jpg\",\"data-framer-height\":\"4032\",\"data-framer-width\":\"4032\",height:\"2016\",src:\"https://framerusercontent.com/images/Hbc7AZQIA0aHEEwNSvCIeHhkBA.jpg\",style:{aspectRatio:\"4032 / 4032\"},width:\"2016\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/patrick-topping-festival\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Share festival clips like Patrick Topping\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/kntxt-ade\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How KNTXT took over ADE\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/anotr-no-art-part-1\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Anotr & No Art: Two brands thriving side-by-side\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Now let's talk about sharing on social media. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 1 - The Doors Are Now Open Post\"})}),/*#__PURE__*/e(\"p\",{children:\"If you're doors open at 12 PM, post at 12 PM that your doors are open. \"}),/*#__PURE__*/e(\"p\",{children:\"This shows people with tickets that your event has now started. This generates excitement for the ones who are on their way to the event. It also shows your audience all of your hard work. \"}),/*#__PURE__*/t(\"p\",{children:[\"Here's an example of the content me and my team shared on \",/*#__PURE__*/e(i,{href:\"https://framer.com/projects/Socially-Sound--raEZimd59thigo5PD1GZ-5GVcc?node=S6K54QLGB\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0Day 1 \\xa0\"})}),\"on the event brand's page. Above is the image I shared on my personal Instagram to let my audience know I was at this event. This can work for you as well on both your personal and event brand social.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DO \"}),\"\u2705\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make the image clean and simple\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shoot the photo from the DJ decks to the dance floor to from the dance floor to the stage\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Include yourself in the photo\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share other information in this post such as set times and key information about the location\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"DON'T \"}),\"\u274C\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Expect people to just know your event is happening - they don't\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have staff, ladders and other equipment in view (you need to look ready!)\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Post 2 - Stories \"})}),/*#__PURE__*/e(\"p\",{children:\"Now that you have posted on the feed, you now want to move your content to your stories - this gives you more opportunities to be creative with your content. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DO  \u2705\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Show people arriving \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mention your residents\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Show off your venue/location from different angles \"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DON'T \u274C\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Show your party looking empty \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tell people it's going off when it's clearly not \"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"TIP \uD83D\uDCA1\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create content using your phone from in front of the artist - not behind them\"})})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PfvzYAgQE397GPtNyJ5Tc9qxKAk.jpg\",\"data-framer-height\":\"4446\",\"data-framer-width\":\"4446\",height:\"2223\",src:\"https://framerusercontent.com/images/PfvzYAgQE397GPtNyJ5Tc9qxKAk.jpg?scale-down-to=4096\",style:{aspectRatio:\"4446 / 4446\"},width:\"2223\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Organise a drop time with your media team\"})}),/*#__PURE__*/e(\"p\",{children:\"Now this is very important. \"}),/*#__PURE__*/e(\"p\",{children:\"If you are able to share content live from your event, it's important your media team knows what content you want and what time you want it. \"}),/*#__PURE__*/t(\"p\",{children:[\"On Sunday, Charlie Tee was playing at 6 PM. We wanted our media team on the dance floor for her whole set as it was the launch of her party \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/unitee.events/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Unitee\"})}),\". Charlie arrived at the venue at 3 PM, so we briefed our team to be there when she arrived and capture her checking out the venue, engaging with the dance floor and her friends. This \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/Cr8sBvBIC6L/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"post \"})}),\"when out at 5.30 PM. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DO  \u2705\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Be aware of the best time to post \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Understand when your artists are arriving at the venue \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Brief your media team with the content you want them to edit and drop\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DON'T \u274C\"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Post too late - you want to create hype and FOMO\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are two of the photos we shared of Charlie before her set. \"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,iLEnYlCkRsPRCQtCHZEkGvFKsc.jpg\",\"data-framer-height\":\"5552\",\"data-framer-width\":\"4446\",height:\"2776\",src:\"https://framerusercontent.com/images/iLEnYlCkRsPRCQtCHZEkGvFKsc.jpg?scale-down-to=4096\",style:{aspectRatio:\"4446 / 5552\"},width:\"2223\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/hedex-under-fest\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Creating Hedex a graffiti mural under a bridge\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/012-launch-like-fuse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How FUSE launched an open-air festival \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/warehouse-project-repercussion\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How The Warehouse Project Launched Repercussion \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Some final tips: \"})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create photo opportunities for yourself by going the extra mile \"})})}),/*#__PURE__*/e(\"p\",{children:\"The Mixology and Under team used local graffiti artists and painted the lineup on the venue under the bridge. We made a big deal of this and asked the artists to stand in front of it before they went on stage. \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In your brief, encourage your artists to take photos of the dance floor from the stage. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Charlie Tee hosted the event and got on the microphone and engaged with the dance floor\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rWdIB7VEQmz235mNuIsdR55CqE.jpg\",\"data-framer-height\":\"4446\",\"data-framer-width\":\"4446\",height:\"2223\",src:\"https://framerusercontent.com/images/rWdIB7VEQmz235mNuIsdR55CqE.jpg?scale-down-to=4096\",style:{aspectRatio:\"4446 / 4446\"},width:\"2223\"}),/*#__PURE__*/t(\"p\",{children:[\"That's it for this week's Blueprint. If you want to know more about my secrets, you will have to book me to manage your event this summer. Hit me up in those \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/andrewleese89/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"DMs\"})}),\". \"]}),/*#__PURE__*/e(\"p\",{children:\"To see more of the work we did this weekend, follow the Mixology and Under socials for more live content. \"}),/*#__PURE__*/e(\"p\",{children:\"Peace \u270C\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:25,id:\"bqGblClJe\",[d]:\"Market your music like Krystal Klear \",[c]:\"krystal-klear-music\",[m]:\"2nd May 2023\",[p]:\"Music\",[g]:\"Krystal Klear has mastered the art of anti-promotion. \",[u]:w({src:\"https://framerusercontent.com/images/1DdLP0i7wGYm7ddSZHqIzTF1vcM.jpg\",srcSet:\"https://framerusercontent.com/images/1DdLP0i7wGYm7ddSZHqIzTF1vcM.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/1DdLP0i7wGYm7ddSZHqIzTF1vcM.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/1DdLP0i7wGYm7ddSZHqIzTF1vcM.jpg 2048w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Krystal Klear is an Irish DJ who lives in New York. \"})}),/*#__PURE__*/e(\"p\",{children:\"He's one of my favourite artists for three reasons:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"His music is \uD83D\uDD25\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He loves a peace sign (like me)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"He can play on lineups across the board from Robert Johnson to Glitterbox to Patrick Topping's Trick\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Honestly, not many artists can do what he does with such ease without changing who they are as an artist. Maybe it's the Irish bloodline.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/nGP0GJpFsuY\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Yesterday, Krystal Klear shared a \"}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CrtZa6lsKS8/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"video\"})})}),/*#__PURE__*/e(\"strong\",{children:\" of himself promoting his new single \"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tokyo Flower\"})}),/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/e(\"p\",{children:\"This is what he said in the video. Word for word.\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"So I've got this marketing team and they are telling me that I need to create a video to tell everyone that tomorrow I am releasing new music.\"}),/*#__PURE__*/e(\"p\",{children:\"One problem with that is, I went out last night in Paris until 8.30 this morning and got absolutely shit-faced. I'm sat here on the canal drinking a Guinness trying to nurse my fears and sins.\"}),/*#__PURE__*/e(\"p\",{children:\"So for those of you who care, I've got a new single coming out tomorrow.\"}),/*#__PURE__*/e(\"p\",{children:\"And for those of you that don't, I don't give a fuck. It's not your problem and it's not mine.\"}),/*#__PURE__*/e(\"p\",{children:'Salut \u270C\uFE0F \"'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PeDlvpl5jEYXvT1fpB3jUdxzo.jpg?originalFilename=Snapinsta.app_340039077_908732760408193_673161492898184918_n_1080.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/PeDlvpl5jEYXvT1fpB3jUdxzo.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"}),\" \"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/desna-music-healing\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Desna: Intertwining techno and healing frequencies \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/will-clarke-spotify\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Share your Spotify playlist like Will Clarke\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/tommy-farrow-0-to-1-million\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tommy Farrow: 0 to 1 million streams \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The three lessons from this week\"}),\"'\",/*#__PURE__*/e(\"strong\",{children:\"s newsletter are:\"})]}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Anti-promotion works\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you can pull it off - build a brand around it\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Keep it going until it doesn't work anymore and try something else\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is Anti promotion?\"})}),/*#__PURE__*/e(\"p\",{children:\"Anti-promotion is promotion but in a negative tone.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why does anti-promotion work?\"})}),/*#__PURE__*/e(\"p\",{children:\"Artists are starting to rebel against social media by using social media. Krystal Klear is an expert in reading the audience from the dance floor and an expert in reading his audience online too. They are the same people after all.\"}),/*#__PURE__*/e(\"p\",{children:\"Klear is a regular at Robert Johnson - a club where no phones are allowed to film. The audience embraces this. Online the same audience does not want their favourite artists to heavily promote their music.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Has Krystal Klear done this before?\"})}),/*#__PURE__*/t(\"p\",{children:[\"When Krystal Klear released his 'Essentia' EP last November (also out on Running Back), \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/reel/Ck0oIyMpNOp/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0he shared a similar speech on Instagram\\xa0\"})}),\"about how he wasn't going to fall into the trap of 'shamelessly promoting his single' to his audience; only to lower the camera to show a homemade t-shirt that says 'Essentia' out now.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Xna0vg5ZfQOE6TqJns0Ye6BH4bk.png\",\"data-framer-height\":\"1152\",\"data-framer-width\":\"690\",height:\"576\",src:\"https://framerusercontent.com/images/Xna0vg5ZfQOE6TqJns0Ye6BH4bk.png\",style:{aspectRatio:\"690 / 1152\"},width:\"345\"}),/*#__PURE__*/e(\"p\",{children:\"See you next week. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:26,id:\"bCYWXh6UB\",[d]:\"How Ki/Ki turned a dream about Berghain into a track\",[c]:\"ki-ki-berghain\",[m]:\"25th April 2023\",[p]:\"music\",[g]:\"Ki/Ki had a dream about a track at Berghain that didn't exist. So she made it. \",[u]:w({src:\"https://framerusercontent.com/images/VQWnyR6HDGW35pqMbbtrwAqsFwM.jpg\",srcSet:\"https://framerusercontent.com/images/VQWnyR6HDGW35pqMbbtrwAqsFwM.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/VQWnyR6HDGW35pqMbbtrwAqsFwM.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"One artist who has become a star of the new rave/hard techno scene in Europe is \",/*#__PURE__*/e(\"strong\",{children:\"Ki/Ki\"}),\". If you are wondering who Ki/Ki is, that's totally fine. You aren't alone. Two years ago I didn\u2019t know she was either. This summer Ki/Ki is set to play Glastonbury, AVA Festival in Belfast and Horst Music & Arts Festival in Belgium.\"]}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki is a Dutch artist who has been on my radar for the last few years after a recommendation from my friend Josh. Josh sent me an event recommendation for ADE in 2021. The event was an all-day long b2b from Ki/Ki and Job Jobse at Lofi. By the time I had replied to the WhatsApp message about a ticket, the event had sold out. The first thing I did was go onto YouTube and search Ki/Ki.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,iJ4UM5yA3HlZEA7CjirMZGDcVq0.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/iJ4UM5yA3HlZEA7CjirMZGDcVq0.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Let's talk numbers\"})}),/*#__PURE__*/t(\"p\",{children:[\"Ki/Ki has grown her fanbase to \",/*#__PURE__*/e(\"strong\",{children:\"121k on Instagram\"}),\". On TikTok, she is just getting started but I expect this to explode this summer due to the worldwide fanbase she has developed on \",/*#__PURE__*/e(\"strong\",{children:\"YouTube\"}),\" from her DJ sets in Europe.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is what I mean about becoming a local hero in your city/country.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Ki/Ki has three DJ sets from the Netherlands with over 1 million views. Her closing set from Intercell Festival in 2019 has \",/*#__PURE__*/e(\"strong\",{children:\"1.6 million views\"}),\". Her 'Acid DJ set' from Intercell's Acid event in the same year has \",/*#__PURE__*/e(\"strong\",{children:\"2.1 million views\"}),\". To put this in perspective,\",/*#__PURE__*/e(\"strong\",{children:\" Charlotte de Witte's Awakenings set \"}),\"from the same year has \",/*#__PURE__*/e(\"strong\",{children:\"1.2 million views\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Ki/Ki's most recent upload on \",/*#__PURE__*/e(\"strong\",{children:\"Boiler Room\"}),\" from their festival in Amsterdam has \",/*#__PURE__*/e(\"strong\",{children:\"896k views\"}),\" in just \",/*#__PURE__*/e(\"strong\",{children:\"two months\u2026\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what are these numbers leading to?\"})}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki built her fanbase without a single solo production to her name until last Friday. When you realise Ki/Ki has only just started releasing music, it's scary when you realise her potential as an artist.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/Yb2bmTOD7N8\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=RkyYGAb7gLY&ab_channel=TRANSITION\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/krystal-klear-music\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your music like Krystal Klear \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/saoirse-shanti-celeste-fabric\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Saorise & Shanti Celeste go record shopping \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/desna-music-healing\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Desna: Intertwining techno and healing frequencies \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Slash\"})}),/*#__PURE__*/t(\"p\",{children:[\"The first thing to notice about Ki/Ki\u2019s label \",/*#__PURE__*/e(\"strong\",{children:\"Slash\"}),\" is the name. Ki/Ki\u2019s Instagram handle is ki.slash.ki. When you search for her label named on Instagram, you also find Ki/Ki\u2019s Instagram account. That\u2019s good for the brand\u2019s SEO.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The first release on Slash\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"was by \",/*#__PURE__*/e(\"strong\",{children:\"Alpha Tracks\"}),\" in 2022. The EP featured a remix from Ki/Ki - her first production as an artist. The remix has 296k streams on Spotify. The original has 113k.\"]}),/*#__PURE__*/e(\"p\",{children:\"The second and third releases we're VA's (Various Artists). All of the tracks in these two releases were unreleased IDs from various Ki/Ki sets across the years. VAs are a clever move for a new label as it means the reach increases by featuring more than one artist. Labels can also judge what artists to invest more time and money into by how the music performs off the artist's socials and distribution to their audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki\u2019s fanbase is already engaged with the label. A label can also mean an event brand going forward where Ki/Ki can host stages at the festivals that helped her grow as an artist. This will give the talent she signs for the label the chance to grow in the same way she did - creating her own micro-scene within a much bigger scene that fits around a genre of music.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,C6chy9HCCC29IdDOlHj4FDHJBY.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/C6chy9HCCC29IdDOlHj4FDHJBY.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ki/Ki - Leave it to the vibe\"})}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki\u2019s debut EP \u2018Leave it to the vibe\u2019 has one original track and two reworks:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leave it to the vibe\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the vibe [rework]\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leave it to the drums\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now here comes the interesting bit. You know I love a good bit of storytelling. Here\u2019s the 360-circle moment that brings together the whole EP.\"}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki had a dream about the A-side track \u2018Leave it to the vibe\u2019 being played in Berghain. At the time, the track did not exist yet. So she made it.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is what makes the EP even more special to Ki/Ki as an artist and to her audience.\"})}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki\u2019s first step was the record the vocals that she heard in her dream into her iPhone.\"}),/*#__PURE__*/t(\"p\",{children:[\"A month later she tested the demo track out at \",/*#__PURE__*/e(\"strong\",{children:\"AVA Festival live on Boiler Room\"}),\". The track was the most requested ID of her set. Not only was it the first time she played the track live, but it was also the first time she had ever played any of her productions in her DJ sets.\"]}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s how you create a gold moment.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=dlLxsTMPCv8&ab_channel=BoilerRoom\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Release Campaign\"})}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki did three things well with this release campaign.\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a timeline of what she did:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Announcement - 5th April\"})}),/*#__PURE__*/e(\"p\",{children:\"If you\u2019re an artist who has never released music before, you dream about having your first release on wax. Releasing your first release on your own label allows you to do this with more control.\"}),/*#__PURE__*/t(\"p\",{children:[\"On April 5th, \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CqpzxsRID1e/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0Ki/Ki shared an Instagram Carousel\"})}),\" promoting her first release. The first asset is a picture of Ki/Ki holding the vinyl in her hands. The second asset is the artwork. The first asset is a short clip of Ki/Ki playing \u2018Leave it to the vibe\u2019 at AVA Festival live on Boiler Room for the first time. The next assets are then screenshots of the other two tracks on the EP from Soundcloud. This a tactic I first spoke about when \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/008-share-your-mix-ida\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\\xa0Ida shared her Stamp The Wax mix.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The purpose of this post is to push pre-sales for the vinyl on digital stores and to push pre-sales on Beatport, Spotify and other DSPs.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Two-Day Countdown - Wednesday 19th April\"})}),/*#__PURE__*/e(\"p\",{children:\"With two days until release, Ki/Ki shared the story that I told you above.\"}),/*#__PURE__*/e(\"p\",{children:\"What I saved for you is that the final sentence of the caption was Ki/Ki confirming to her fans that she has indeed played \u2018Leave to the vibe\u2019 in Berghain completing the 360-moment for her as an artist.\"}),/*#__PURE__*/e(\"p\",{children:\"Dream > Studio > Boiler Room > Berghain > Ki/Ki has it on Vinyl > Fan purchase\"}),/*#__PURE__*/e(\"p\",{children:\"[arrows going all the way around in a clockwork motion]\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Release Day - Friday 21st April\"})}),/*#__PURE__*/e(\"p\",{children:\"Ki/Ki celebrated release day by announcing to her fans that the vinyl had sold out. This is a career-defining moment for her as an artist and one she celebrated with her fans - they were the ones who sold out the vinyl by purchasing it.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VQWnyR6HDGW35pqMbbtrwAqsFwM.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/VQWnyR6HDGW35pqMbbtrwAqsFwM.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Multiple Revenue Streams\"})}),/*#__PURE__*/e(\"p\",{children:\"Multiple revenue streams are essential for you as an artist in 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"The one thing you need to understand is when to introduce them. Ki/Ki\u2019s dream happened in July 2021. The EP came out in April 2023. You have to be patient but you also have to have a plan and adapt to the industry. Ki/Ki could have put the single out on digital platforms a lot earlier but with the state of the vinyl press and needing more than one track for a vinyl run she has had to wait almost 18 months.\"}),/*#__PURE__*/e(\"p\",{children:\"Everything happens when it is meant to.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:27,id:\"QEX_5ohBG\",[d]:\"How do you become a part of a scene?\",[c]:\"scenius-brian-eno\",[m]:\"18th April 2023\",[p]:\"music\",[g]:\"Individual talent meets collective genius. \",[u]:w({src:\"https://framerusercontent.com/images/15pRBiq273Uzt1FAL3krXa7mxA.jpeg\",srcSet:\"https://framerusercontent.com/images/15pRBiq273Uzt1FAL3krXa7mxA.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/15pRBiq273Uzt1FAL3krXa7mxA.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/15pRBiq273Uzt1FAL3krXa7mxA.jpeg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'Let\\'s pick up where we left off last week with the term \"Scenius\" by Brian Eno. '})}),/*#__PURE__*/t(\"p\",{children:[\"If you missed last week's newsletter, you can read it \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/steal-like-an-artist\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Every artist wants to be an individual but they also want to be part of something - a scene or community. As people and as artists, we want to be accepted in a movement and be recognised by fans and peers as individuals.\"}),/*#__PURE__*/e(\"p\",{children:'For the next few weeks/months, I am going to investigate the term \"scenius\" more and look back at the great artists and scenes of the last decades with the intention of answering two questions that have been on my mind the last week:'}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. How do you become a part of a scenius?\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. How can it benefit your career once you are a part of one?\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,15pRBiq273Uzt1FAL3krXa7mxA.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/15pRBiq273Uzt1FAL3krXa7mxA.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Collective Genius\"})}),/*#__PURE__*/t(\"p\",{children:[\"Let's start by pinpointing some of the most famous scenes in the world. New York in the '70s was an era-defining time in the world of music. It happened because of the \",/*#__PURE__*/e(\"strong\",{children:\"collective genius\"}),\" of many things coming together at the same time.\"]}),/*#__PURE__*/e(\"p\",{children:'Everybody knows about East Coast vs West Coast. The collective genius of both Tupac and Biggie saw their scenes collide in a way we have never seen before in any genre of music. Their worlds collided as the internet era began. Biggie and Tupac were connected as part of a \"scenius\" that also included Mary J Blige, Nas, P Diddy, Jay Z, Dr Dre, Snoop and Faith Evans. We all know how that ended.'}),/*#__PURE__*/e(\"p\",{children:'Madonna, David Bowie, Prince, Elton John and Kylie Minogue all become icons within their own \"scenius\" over different decades. In the U.K., Oasis, Blur and The Nerve was all part of their own scenius alongside The Chemical Brothers, Underworld and The Prodigy.'}),/*#__PURE__*/e(\"p\",{children:\"As people, we gravitate towards certain places and sounds at different times in our lives. We have the desire to be a part of something too. Radio stations, magazines, fashion brands and clubs/festivals all react to the collective genius of what is happening around them. When this happens - magic happens. Great work inspires great work.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,CwRtoxeagJOhewpspkvYc8tClQ.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/CwRtoxeagJOhewpspkvYc8tClQ.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:\"All of the examples I have mentioned above happened before social media.\"}),/*#__PURE__*/t(\"p\",{children:[\"Social media has given us access to scenes all over the world with the click of a button. We can discover scenes as they happen through \",/*#__PURE__*/e(\"strong\",{children:\"algorithms\"}),\" and discover another one 10 minutes later.\"]}),/*#__PURE__*/e(\"p\",{children:\"In the era of social media, it is hard to recognise genius as everything feels the same. The great eras of the 70s, 80s, and 90s have created nostalgia but that doesn't mean the scenes that we are now a part of are not great. We just haven't got to a point in time where the last 10 years can be appreciated like these past eras.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'The key to creating a \"scenius\" is longevity.'})}),/*#__PURE__*/e(\"p\",{children:\"The scene you want to be a part of is happening around you right now.\"}),/*#__PURE__*/e(\"p\",{children:\"The question remains - how do you become a part of it?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ClPPCjyuHzwyJauSnY1He19xsI.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/ClPPCjyuHzwyJauSnY1He19xsI.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"})]})},{index:28,id:\"xfcZLzdEY\",[d]:\"Steal like an artist\",[c]:\"steal-like-an-artist\",[m]:\"11th April 2023\",[p]:\"music\",[g]:\"Is there such a thing as an original idea anymore?\",[u]:w({src:\"https://framerusercontent.com/images/KvrHel5gVejmMmBnPszANNcd8A.jpeg\",srcSet:\"https://framerusercontent.com/images/KvrHel5gVejmMmBnPszANNcd8A.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/KvrHel5gVejmMmBnPszANNcd8A.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/KvrHel5gVejmMmBnPszANNcd8A.jpeg 1920w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=gbDunxRfbgg&ab_channel=ColinandSamir\"})})}),/*#__PURE__*/t(\"p\",{children:[\"In a recent \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=gbDunxRfbgg&ab_channel=ColinandSamir\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"podcast\"})}),', \"Steal Like An Artist\" author ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/austinkleon/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Austin Kleon\\xa0\"})}),' says there is \"honour amongst thieves.\"']}),/*#__PURE__*/e(\"p\",{children:'\"There is a right way to steal and there is a wrong way to steal.\"'}),/*#__PURE__*/e(\"p\",{children:'\"A great artist steals in a particular way.\"'}),/*#__PURE__*/t(\"p\",{children:[\"So for this week's Blueprint, I'm doing something different. I'm going to \",/*#__PURE__*/e(\"em\",{children:\"steal\"}),\" quotes from the podcast and use \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/visualizevalue/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Visualize Value\"})}),\" style assets to transform these quotes into simple assets for you to understand.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MnWgH4yXgIvxCThpHUEWqnlhk.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/MnWgH4yXgIvxCThpHUEWqnlhk.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Imitation\"})}),/*#__PURE__*/t(\"p\",{children:[\"The first thing we're going to talk about is \\\"\",/*#__PURE__*/e(\"strong\",{children:\"Imitation\"}),'\".']}),/*#__PURE__*/e(\"p\",{children:\"Is there such a thing as an original idea anymore?\"}),/*#__PURE__*/e(\"p\",{children:\"Electronic music was built on sampling. Bootlegs, mashups, remixes and edits are something every artist does. You are not the only one doing what you are doing, you're just doing it differently in a way that is unique to you.\"}),/*#__PURE__*/t(\"p\",{children:[\"The key is to not \",/*#__PURE__*/e(\"strong\",{children:\"imitate \"}),\"but to \",/*#__PURE__*/e(\"strong\",{children:\"transform\"}),\" your creation into something new - something only you can do.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Bad theft = \",/*#__PURE__*/e(\"strong\",{children:\"imitating\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Good theft = \",/*#__PURE__*/e(\"strong\",{children:\"transformation\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yCKcHoUPuqz90CwoBdqXopiwCx8.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/yCKcHoUPuqz90CwoBdqXopiwCx8.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Transformation is the key to innovation\"'})}),/*#__PURE__*/t(\"p\",{children:[\"The key to being an \",/*#__PURE__*/e(\"strong\",{children:\"innovator \"}),\"and \",/*#__PURE__*/e(\"strong\",{children:\"not \"}),\"an\",/*#__PURE__*/e(\"strong\",{children:\" imitator\"}),\" is to steal from more than one person. You want to steal from as \",/*#__PURE__*/e(\"strong\",{children:\"many \"}),\"people as possible and \",/*#__PURE__*/e(\"strong\",{children:\"transform\"}),\" their ideas into \",/*#__PURE__*/e(\"strong\",{children:\"your\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"own\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"The Socially Sound Blueprint is a constant transformation of other people's ideas. An \",/*#__PURE__*/e(i,{href:\"https://marketingexamples.com/social/lil-nas-x\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"article on Lil Nas X\\xa0\"})}),\" inspired the first Bicep case studies. I took inspiration and thought to myself - I can do that and I did.\"]}),/*#__PURE__*/t(\"p\",{children:['Before I read \"Steal Like An Artist\", a ',/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=CwpSViM8MaY&t=1046s&ab_channel=TheDiaryOfACEO\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"podcast with Rio Ferdinand on Steven Bartlett's 'A Dairy of a CEO'\\xa0\"})}),\" inspired me. Rio talked about stealing all of the best traits and habits from the Manchester United dressing room. That's when it started to click for him and he became an elite footballer. When I started stealing from other artists and writing about what they do, I became a better marketer.\"]}),/*#__PURE__*/t(\"p\",{children:[\"When I say to you steal other people's ideas, that doesn't mean steal another artist\",/*#__PURE__*/e(i,{href:\"https://marketingexamples.com/social/lil-nas-x\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"'\"})}),\"s drums and claim them as your own on a track. But you can steal the way \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/moxie-nts-radio\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Moxie markets her radio show\"})}),\". How \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/fred-again\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Fred again..,\\xa0\"})}),\" creates home studio videos or how \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/anotr-no-art-part-1\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Anotr and No Art\"})}),\" only use red lighting for their parties - just like Circoloco.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"That's exactly the ethos of this newsletter. I'm showing you ideas that you can steal and transform into your own.\"})}),/*#__PURE__*/e(\"p\",{children:\"That's how you find your voice or your sound as an artist.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rcbhRR07ynAan87pXiPVKIEIgM.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/rcbhRR07ynAan87pXiPVKIEIgM.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Scenius\"'})}),/*#__PURE__*/e(\"p\",{children:\"I'll leave you with this.\"}),/*#__PURE__*/e(\"p\",{children:\"Austin Kleon introduced me to the term 'scenius'. It's a made-up word that combines genius and scene. Hear me out.\"}),/*#__PURE__*/e(\"p\",{children:\"Every artist has the desire to be an individual but they also have the desire to be part of something bigger. To be accepted within a scene. \"}),/*#__PURE__*/e(\"p\",{children:\"Isn't it ironic that the key to being successful in the music industry is to be unique only for the industry to sign you on labels and book you for festivals where you sound like everyone else?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/us-two-name-change\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Craig and Grant Gordon Became Us Two\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/kntxt-ade\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How KNTXT took over ADE\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/moxie-nts-radio\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your radio show like Moxie\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,EV7vMNgv9uRiJtkhHLwRULHYa8.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/EV7vMNgv9uRiJtkhHLwRULHYa8.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,15pRBiq273Uzt1FAL3krXa7mxA.jpeg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1920\",height:\"540\",src:\"https://framerusercontent.com/images/15pRBiq273Uzt1FAL3krXa7mxA.jpeg\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/t(\"p\",{children:[\"If you like these animation-style assets, I am sharing them on the \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/92ue6mn3orcnhqgwm4zs9/08hwh9hd04op3ptl/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9zb2NpYWxseXNvdW5kZGov\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Socially Sound Instagram\"})}),\" account. Yesterday's post had more \",/*#__PURE__*/e(\"strong\",{children:\"saves\"}),\" than any other Socially Sound post so far. Send me a signal in the DMs and let me know.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Peace \u270C\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:29,id:\"zQjAzKhu4\",[d]:\"Miami Music Week is the ultimate key date\",[c]:\"miami-music-week\",[m]:\"21st March, 2023\",[p]:\"events\",[g]:\"All eyes on Miami in March. \",[u]:w({src:\"https://framerusercontent.com/images/9X4IiDtP5bhiqc2nAjhyUVHqXA.jpg\",srcSet:\"https://framerusercontent.com/images/9X4IiDtP5bhiqc2nAjhyUVHqXA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/9X4IiDtP5bhiqc2nAjhyUVHqXA.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/9X4IiDtP5bhiqc2nAjhyUVHqXA.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"I still remember this moment\"})}),/*#__PURE__*/e(\"p\",{children:\"I would have been 19 or 20 when this happened. I remember staying late to watch the Ultra Music Festival live stream when Swedish House Mafia first dropped \u2018One\u2019. Facebook, Twitter and YouTube went crazy for this unknown ID. The ID was later revealed as \u2018One\u2019.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018One\u2019 was released a month later in April 2010, breaking SHM into the mainstream. Later that year, someone at Virgin Records had the smart idea of putting some Pharrell Williams vocals over it. This led to the peak of \u2018EDM\u2019, as SHM and Avicii became superstars, electronic music and hip-hop began to crossover and \u2018Sexy Bitch\u2019 by David Guetta and Akon was born. Thankfully, I discovered the new wave of deep house and nu disco a year later.\"}),/*#__PURE__*/e(\"p\",{children:\"My point is \u2018One\u2019 became the biggest song in the world because Seb Ingrosso, Steve Angello and Axwell played it for the first time on the biggest stage in dance music. They created a gold moment that I still remember 13 years later.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rWGrAyWwtUSowwWZg4y6wqHmeM.png\",\"data-framer-height\":\"720\",\"data-framer-width\":\"1280\",height:\"360\",src:\"https://framerusercontent.com/images/rWGrAyWwtUSowwWZg4y6wqHmeM.png\",style:{aspectRatio:\"1280 / 720\"},width:\"640\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/miguelle-tons\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Miguelle & Tons are making their mark in Miami \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/008-share-your-mix-ida\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Ida shared her Stamp The Wax mix\"})})})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/joris-voorn-303\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your radio show like Joris Voorn\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Miami is the ultimate gold moment and key date\"})}),/*#__PURE__*/e(\"p\",{children:\"For many artists, Miami Music Week is the pinnacle of electronic music. It is the ultimate key date in the calendar and no matter how involved you are in the scene, you pay attention to what goes on in Miami in March.\"}),/*#__PURE__*/e(\"p\",{children:\"13 years on and the big names in EDM still prepare exclusive tracks for Ultra because of Swedish House Mafia\u2019s successful blueprint. Acts like Martin Garrix and Hardwell create music just for this stage and see it as an opportunity to surprise the main stage audience with special guests and collaborations.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Miami Music Week takes over the city \"})}),/*#__PURE__*/e(\"p\",{children:\"If you are travelling to Miami and looking for more underground music, you will of course know about the Space Miami marathons that happen on the terrace. Miami Music Week takes over the whole city with business meetings, rooftop and pool parties, parties in night clubs and exclusive after-parties all taking place at the same time.\"}),/*#__PURE__*/e(\"p\",{children:\"The only real comparison to Miami Music Week is Sonar in Barcelona that in the last decade has seen the birth of Off-Week. Off-Week runs side by side with Sonar Festival but unlike ADE, they do not work together. The winner of all of these city takeovers is the tourism benefits. Tulum, Ibiza, Miami, Amsterdam and Barcelona all benefit from tourism when these city/islands takeovers happen.\"}),/*#__PURE__*/e(\"p\",{children:\"What started as Winter Music Conference in 1985, has now become an international gathering for the electronic music scene to escape the cold weather of Europe, exchange music, network and most importantly, party.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,9X4IiDtP5bhiqc2nAjhyUVHqXA.jpg\",\"data-framer-height\":\"608\",\"data-framer-width\":\"1080\",height:\"304\",src:\"https://framerusercontent.com/images/9X4IiDtP5bhiqc2nAjhyUVHqXA.jpg\",style:{aspectRatio:\"1080 / 608\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what are the learnings here?\"})}),/*#__PURE__*/e(\"p\",{children:\"The electronic music calendar is made up of key dates in every city. No matter where you are reading this from, there is a key date waiting for you to take advantage of.\"}),/*#__PURE__*/e(\"p\",{children:\"Awakenings in Amsterdam attracts thousands of people to the city every year on the same weekend. Dekmantel does the same. If you\u2019re building a brand in Amsterdam, these are the dates you can look at and begin to plan something around them. Also, these dates might be dates you want to avoid if you are just starting out.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/kntxt-ade\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How KNTXT took over ADE\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/anotr-no-art-part-1\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Anotr & No Art: Two brands thriving side-by-side\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/012-launch-like-fuse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How FUSE launched an open-air festival \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This is the same in every major city in the world. FUSE London\u2019s birthday happens at the end of November. Parklife happens on the same weekend every year in Manchester. All of these major events are opportunities for you to create something around. \"}),/*#__PURE__*/e(\"p\",{children:\"One of the secrets to building a successful brand is to create your own key dates because one day you will celebrate your 5th anniversary or your 10th birthday and you want to make sure you have your own place in history. Just like Ultra Music Festival did around Winter Music Conference and what Off-Week did around Sonar Festival.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CWe all die. The goal isn\u2019t to live forever, the goal is to create something that will.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"- Jamal Edwards\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:30,id:\"rJ0rHvdD9\",[d]:\"Market your radio show like Joris Voorn\",[c]:\"joris-voorn-303\",[m]:\"13th March, 2023\",[p]:\"radio, music\",[g]:\"Joris Voorn celebrated episode 303 of his Spectrum radio with an acid house special. \",[u]:w({src:\"https://framerusercontent.com/images/OUnD0WodlPixWWISW291EFp6Q.jpg\",srcSet:\"https://framerusercontent.com/images/OUnD0WodlPixWWISW291EFp6Q.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/OUnD0WodlPixWWISW291EFp6Q.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/OUnD0WodlPixWWISW291EFp6Q.jpg 2048w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Just like last week's newsletter on fabric's \",/*#__PURE__*/e(\"strong\",{children:\"33:45 \"}),\"YouTube series, the number \",/*#__PURE__*/e(\"strong\",{children:\"303\"}),\" means a lot in electronic music.\"]}),/*#__PURE__*/t(\"p\",{children:[\"To celebrate episode 303 of his Spectrum radio show, \",/*#__PURE__*/e(\"strong\",{children:\"Joris Voorn\"}),\" created an acid house special with many tracks featuring the \",/*#__PURE__*/e(\"strong\",{children:\"TB-303 bass synthesiser\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"The mix reached \",/*#__PURE__*/e(\"strong\",{children:\"#1\"}),\" in the Global Acid House charts on Mixcloud, receiving great feedback from fans.\"]}),/*#__PURE__*/e(\"p\",{children:\"So let's break down how Joris celebrated this episode and how he shared it on social media.\"}),/*#__PURE__*/e(\"p\",{children:\"Happy scrolling \uD83D\uDCF2\uD83D\uDC47\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/ztUF-yAn_Co\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'Use \"key dates\" to your advantage'})}),/*#__PURE__*/t(\"p\",{children:[\"I talk about \",/*#__PURE__*/e(\"strong\",{children:'\"key dates\"'}),\" all the time in this newsletter.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Key dates are career milestones like you have in your own personal relationships with your partner or your family. Only these key dates are what you celebrate with \",/*#__PURE__*/e(\"strong\",{children:\"your audience\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Joris Voorn's Spectrum radio has been broadcasted to his audience for years. Joris is brilliant at identifying the key dates in the calendar to create a special kind of content for that day. September 9th is identified as \",/*#__PURE__*/e(\"strong\",{children:\"909\"}),\" day. Last year, Joris streamed \",/*#__PURE__*/e(i,{href:\"https://framer.com/projects/Studio%20Live%20Session%20featuring%20the%20TR-909,%20TB-303,%20SH-101,%20Juno%20106,%20Alpha%20Juno%202,%20JD-990,%20TD-3%20and%20some%20FX.\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"a live acid house studio live session \"})}),\"featuring the TR-909, TB-303, SH-101, Juno 106, Alpha Juno 2, JD-990, TD-3 and some FX on September 9th.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Now, these numbers are important: \",/*#__PURE__*/e(\"strong\",{children:\"Juno 106 = 10th June\"}),\". I think you can work out what content you should share on 10th June this year on your own...\"]}),/*#__PURE__*/e(\"p\",{children:\"This is exactly what I mean when I say 'the blueprint to success is right in front of you, you just have to look in the right places'.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/wWROkejm3Cw\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/008-share-your-mix-ida\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Ida shared her Stamp The Wax mix\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/moxie-nts-radio\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your radio show like Moxie\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/chris-stussy\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Chris Stussy: The Instagram Carousel King\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Joris shared on Instagram\"})}),/*#__PURE__*/e(\"p\",{children:\"February 8th was the day Joris shared episode 303 on YouTube, Mixcloud and Soundcloud. To push his audience from Instagram to these platforms, Joris shared a studio video of him experimenting with acidic baselines from his 'Access' remix by DJ Misjah and DJ Tim that came out in December 2022.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CoaMkVWDObN/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"> Click here to see the Instagram post <\"})}),\" \"]}),/*#__PURE__*/e(\"p\",{children:\"This is probably the shortest and hopefully, one of the most impactful Blueprint I've ever written. Social media really is simple sometimes - create an acid house mix and share acid house social media content to market it.\"}),/*#__PURE__*/t(\"p\",{children:[\"I'll be taking a break from The Blueprint next week but don't worry my intern Manu will be taking over with a Miami special. It's Miami Winter Music Conference next week. Manu lives in Miami. \",/*#__PURE__*/e(\"strong\",{children:\"2 + 2 = 4.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In a bit.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:31,id:\"CHlintWbY\",[d]:\"Saoirse & Shanti Celeste go record shopping \",[c]:\"saoirse-shanti-celeste-fabric\",[m]:\"7th March, 2023\",[p]:\"youtube\",[g]:\"Two best friends go digging for fabric's 33:45 YouTube series.\",[u]:w({src:\"https://framerusercontent.com/images/yONW96JFMFw6W6XhXGGNrksLRw.png\",srcSet:\"https://framerusercontent.com/images/yONW96JFMFw6W6XhXGGNrksLRw.png?scale-down-to=512 512w, https://framerusercontent.com/images/yONW96JFMFw6W6XhXGGNrksLRw.png?scale-down-to=1024 1024w, https://framerusercontent.com/images/yONW96JFMFw6W6XhXGGNrksLRw.png?scale-down-to=2048 2048w, https://framerusercontent.com/images/yONW96JFMFw6W6XhXGGNrksLRw.png 2880w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ahead of Saoirse and Shanti Celeste's three-room takeover at fabric last month, the London-based nightclub uploaded a fun and light-hearted video of the two artists record shopping at All My Friends in London to their YouTube channel.\"})}),/*#__PURE__*/e(\"p\",{children:\"Get your notepad out. This one is full of easter eggs\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/juTwAG1flNw\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"fabric 33:45\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you know your way around a vinyl turntable, the number \",/*#__PURE__*/e(\"strong\",{children:\"33:45\"}),\" will mean something to you. That's why it's the perfect name for a record shopping series featuring the artists set to play fabric. The overall aim of the feature is to sell tickets and engage fabric's audience. Saoirse and Shanti Celeste are the second artists to feature in the 33:45 series after the first video with \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/qdud73rq4wt7h769xk5il/x0hph6hng4894zh5/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1KaTRNUWVxeFYwdw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dr Banana\"})})}),\" launched a year ago.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The video itself \",/*#__PURE__*/e(\"em\",{children:\"only \"}),\"has 3.5k views in the last 12 days but it's the quality of the content that stands out. Could fabric create more content like this? Sure and they should. But it also comes down to artist availability, marketing budget and not overplaying the same content for their audience.\"]}),/*#__PURE__*/e(\"p\",{children:\"Shanti and Saorise are perfect for this feature as they both live in London and are best friends. Here's to hoping fabric can make 33:45 with Craig Richards in the future. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/e8h4Mlxen44\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/krystal-klear-music\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your music like Krystal Klear \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/scenius-brian-eno\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How do you become a part of a scene? \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/sorley-30-tracks\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sorley: 30 tracks in 30 days\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Music - Track IDs\"})}),/*#__PURE__*/e(\"p\",{children:\"The most important part of the Saoirse and Shanti Celeste 33:45 video (other than the artist themselves) is the music they are listening to. The main objective for the artists in this feature is for them to find records to play at fabric on February 24th. But for the audience, it's about the IDs. It's always about the IDs.\"}),/*#__PURE__*/e(\"p\",{children:\"The video editor subtly adds the IDs to the left bottom corner of the video with a black background (see below). I'm sure Saorise and Shanti will have bought plenty of vinyl from this day out that didn't make the final video cut.\"}),/*#__PURE__*/e(\"p\",{children:\"See below for the IDs and how they were displayed.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KHku5GYULTIaefG9CUuoVmr5c.png\",\"data-framer-height\":\"1528\",\"data-framer-width\":\"2880\",height:\"764\",src:\"https://framerusercontent.com/images/KHku5GYULTIaefG9CUuoVmr5c.png\",style:{aspectRatio:\"2880 / 1528\"},width:\"1440\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,4ylmWuWIZXuQeUCAzIN2vPYNl78.png\",\"data-framer-height\":\"1526\",\"data-framer-width\":\"2880\",height:\"763\",src:\"https://framerusercontent.com/images/4ylmWuWIZXuQeUCAzIN2vPYNl78.png\",style:{aspectRatio:\"2880 / 1526\"},width:\"1440\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Saoirse's backstory with fabric\"})}),/*#__PURE__*/e(\"p\",{children:\"There is one more similarity between the 33:45 video and the live stream. Saoirse's love for fabric. If you follow her closely, you will know this story. Saorise was on the dance floor at fabric's birthday. Ricardo was playing at 10/11am. At the time, she was still living in Dublin. Six months later Saorise moved to London because of fabric. The nightclub has played a defining role in her musical education as a raver and as a DJ. She is now at the stage of her career where she is curating a three-room takeover at fabric and the event is selling out.\"}),/*#__PURE__*/t(\"p\",{children:[\"That's the kind of stories you need to be telling and the kind of storytelling I will be teaching in the \",/*#__PURE__*/e(i,{href:{webPageId:\"augiA20Il\"},openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"em\",{children:\". \"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How 33:45 was shared on social media\"})}),/*#__PURE__*/e(\"p\",{children:\"Let's talk about how this content rolled out on social media.\"}),/*#__PURE__*/e(\"p\",{children:\"There are four profiles involved in this campaign:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/fabriclondonofficial/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"fabric\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/saoirse_music/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Saorise\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/shanticeleste/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Shanti Celeste\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/allmyfriends.uk/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"All My Friends\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1. The Teaser Video\"})}),/*#__PURE__*/e(\"p\",{children:\"The first video fabric was shared as a teaser. It included the highlights of the video from Saorise and Shanti Celeste dancing to the records with a positive energy to laughing at some of the more out there names for edits that you find on rare pressed vinyl.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200B\",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/qdud73rq4wt7h769xk5il/58hvh7h5e4pk49t6/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NvOXo3NDJLTDVuLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\">>>> View the teaser video here <<<< \"})}),\"\u200B\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. The Engagement Video\"})}),/*#__PURE__*/e(\"p\",{children:'\"Yesss! This is going to be a lot of fun. I am definitely going to play this at fabric\"'}),/*#__PURE__*/e(\"p\",{children:\"That's kind of all you need if you are a club/promoter. It's 9 seconds. It's fun. It works.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200B\",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/qdud73rq4wt7h769xk5il/25h2hoh75qr4q7h3/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NwQ29MT1NLT0Q0Lw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\">>>> Watch it here <<<<\"})}),\"\u200B\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. Saoirse's back story with fabric\"})}),/*#__PURE__*/e(\"p\",{children:\"I talked about it earlier. Fabric cropped this video and shared it on their Instagram. It works. If you're a nightclub, you want artists invested in your club. Saorise fabric. It's a match made in heaven.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200B\",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/qdud73rq4wt7h769xk5il/qvh8h7h8xlgolral/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NwRnE3NFJLa2IwLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\">>>> Watch it here <<<<\"})}),\"\u200B\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Location - All My Friends\"})}),/*#__PURE__*/e(\"p\",{children:\"Finally, let's talk about All My Friends - the underrated star in this video. The location matters. It's light. It's in the heart of East London. It's a great promotion for the store as it will lead to more awareness of the store. I had not heard of it before this video but no doubt I will go and check it out in the future. It's owned by the team behind The Cause. If you want to create content like this, the location is key so involve them in the campaign.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound\\xa0\uD83E\uDDE2\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:32,id:\"pSx3vom5r\",[d]:\"Jayda G's new album is dedicated to her Dad\",[c]:\"jayda-g\",[m]:\"27th February, 2023\",[p]:\"music, spotify\",[g]:\"Jayda G turns her Dad's lifestory into an art project. \",[u]:w({src:\"https://framerusercontent.com/images/eQTpW3XO9mx0KmPeZDFVTcyNTng.jpg\",srcSet:\"https://framerusercontent.com/images/eQTpW3XO9mx0KmPeZDFVTcyNTng.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/eQTpW3XO9mx0KmPeZDFVTcyNTng.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/eQTpW3XO9mx0KmPeZDFVTcyNTng.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"I\u2019m not sure if I\u2019ve ever mentioned this before, but I am drawn to artists who combine music with their personal life. These tracks hit differently\"}),\". \",/*#__PURE__*/e(\"strong\",{children:\"You feel the details instead of hearing them.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Jayda\u2019s Dad left an 11-hour recording behind for his family. Jayda describes her Dad\u2019s recordings as the bedrock of this album in an Instagram post that talks about the inspiration behind the album. \u201CIt\u2019s about my Dad and his story, and naturally in part my story, too but it\u2019s also about so many people who wanted more for themselves and went on a search to find that. \u2018Guy\u2019 is a message of hope, of how understanding yourself, or where you came from, can help you grow and better support yourself and those around you.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Jayda G \u2013 Circle Back Around \u2013 Music Video\"})}),/*#__PURE__*/t(\"p\",{children:[\"The recordings left by Jayda\u2019s Dad to feature heavily in the official music video on YouTube. There are three stories that have all been cut down and repurposed into Shorts, Reels and TikTok.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The music video on YouTube starts with a story about her Dad almost getting caught by the police.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/Com8mhSD9cQ/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"\u201CWalking down the alley's arms loaded with stuff. Police spotlight dead on us caught red-handed. We throw them up in the air and start running. We light out through the backyard jumping people\u2019s fences. Talk about running hurdles. I ran, I ran this way. My house is over here. I ran this way, a long way. Circle back around. Circle back around. Circle back around. Took me a long time man.\u201D\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The single is called\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\" \u2018Circle Back Around\u2019.\"})}),\" It\u2019s all inspired by her Dad\u2019s words and stories. The video cuts out with her Dad telling Jayda and her family that he loves her very much.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/XsRnO7Ex3Fc\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/peggy-gou-london\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Peggy Gou takes over London during Pride month\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/overmono-good-lies\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Overmono's strange but effective album campaign\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/ki-ki-berghain\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Ki/Ki turned a dream about Berghain into a track\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Understand your audience\"})}),/*#__PURE__*/e(\"p\",{children:\"Ninja Tune and Spotify advertised Jayda G\u2019s new single as part of \u2018New Music Friday\u2019 on the side of the Toronto Eaton Centre in Canada. Jayda is now London-based but she grew up in the mountains of Canada in a small town surrounded by trees and lakes.\"}),/*#__PURE__*/t(\"p\",{children:[\"Jayda shared this picture on Instagram with the caption:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u201CCan\u2019t believe I am up on a billboard wearing my dad\u2019s old T-shirt. Have no idea where he got it but I definitely have strong memories of it. What a moment\uD83E\uDD79\uD83E\uDD79\uD83D\uDE4C\uD83C\uDFFD\uD83D\uDE4C\uD83C\uDFFD\uD83D\uDE4F\uD83C\uDFFD\uD83D\uDE4F\uD83C\uDFFD\u2764\uFE0F\u2764\uFE0F\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Know your audience. Advertise in the key places and tell the story for those that don\u2019t know. It works.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jL0jKxFiij5vXLoqUvaZn3xog.jpg\",\"data-framer-height\":\"844\",\"data-framer-width\":\"844\",height:\"422\",src:\"https://framerusercontent.com/images/jL0jKxFiij5vXLoqUvaZn3xog.jpg\",style:{aspectRatio:\"844 / 844\"},width:\"422\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Yf81QhrBTIoB7JxyooVSFxVcA.jpg\",\"data-framer-height\":\"716\",\"data-framer-width\":\"1184\",height:\"358\",src:\"https://framerusercontent.com/images/Yf81QhrBTIoB7JxyooVSFxVcA.jpg\",style:{aspectRatio:\"1184 / 716\"},width:\"592\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Distribution of your music is really important.\"})}),/*#__PURE__*/e(\"p\",{children:\"Okay so here's a tip on how to use Spotify in 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"Here's how Jayda's new single looks on Spotify right now.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"So why is this clever?\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Well, both of these releases came out on Ninja Tune. This is the \u201Cwaterfall effect\u201D evolving as Spotify finds clever new ways to push streams to older music on the platform by using new music.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now how can you do this?\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Well, first of all, you need more than one release on the same label. If you have that, you can add your older releases into the same playlist as your new ones and let the streams scale.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"You can also do this by remixing your older releases and using the remixes to filter new interests into the original.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,945CtII5NAgjKVsDqxB1mPcWM.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/945CtII5NAgjKVsDqxB1mPcWM.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gbcJBIWsrutIHf4snaE8gTaR3wA.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/gbcJBIWsrutIHf4snaE8gTaR3wA.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Jayda G loves fashion.\"})}),/*#__PURE__*/t(\"p\",{children:[\"I talk about this a lot. Secondary interests that crossover are essential. Jayda G is a fierce fashion icon within the music industry. The crossover is a vibe. She is often tagging her stylists in her photos from her tour life, sharing colourful and vibrant images from festivals like Coachella and Sonar. She then shares low-quality but fun club videos behind the images so her grid looks \uD83D\uDD25\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"That\u2019s it for this week but I\u2019ll leave you all with some of Jayda G\u2019s best looks.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I\u2019ll shout it to the people at the back one more time \u2013 COMBINE YOUR INTERESTS!!!! \uD83D\uDE05\"]}),/*#__PURE__*/t(\"p\",{children:[\"See you next week.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:33,id:\"m4I9m8p7y\",[d]:\"How Fred again.., Four Tet and Skirllex took over NYC\",[c]:\"skrillex-album-launch\",[m]:\"20th February, 2023\",[p]:\"Events, YouTube\",[g]:\"Street parties, pop-up events and selling out MSG in minutes. \",[u]:w({src:\"https://framerusercontent.com/images/xxtwNdxCN4F7i39btAZl1OrdY2E.jpg\",srcSet:\"https://framerusercontent.com/images/xxtwNdxCN4F7i39btAZl1OrdY2E.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/xxtwNdxCN4F7i39btAZl1OrdY2E.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/xxtwNdxCN4F7i39btAZl1OrdY2E.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/skrillex/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"So on last week\u2019s Blueprint, I named Skrillex the artist of 2023\"})}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Since then, Skrillex has dropped two albums, joined Fred again.. and Four Tet to play three pop-up shows and capped it off with a historic five-hour b2b2b at the world\u2019s most famous arena Madison Square Garden.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you haven\u2019t read Part I (\",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/skrillex/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"click here)\"})}),\". You can also read last year\u2019s breakdown of Fred again.. Boiler Room and album strategy launch \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/fred-again/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So let\u2019s breakdown and what they did and how they pulled it off.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ZWJR0GWukE2e8Ip1WqPBdteqtU.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/ZWJR0GWukE2e8Ip1WqPBdteqtU.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,lNplGqQIeiJLL2h9e8Jqf1DJd3c.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/lNplGqQIeiJLL2h9e8Jqf1DJd3c.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5OTTC9B0aAUVVbpvqvrtNF1L8hc.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/5OTTC9B0aAUVVbpvqvrtNF1L8hc.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"It all started on Valentine's Day.\"})}),/*#__PURE__*/e(\"p\",{children:\"Fred again.. went from touring in Australia to hanging out with Four Tet in New York. Kieran showed Fred around the city, taking him to where Friends was filmed. The tour around the city leads to Fred and Kieran picking out red heart-shaped balloons in a store. They revealed to their fans on Instagram Stories that they were going to surprise Skrillex at JFK Airport when he landed. It was Valentine\u2019s Day.\"}),/*#__PURE__*/e(\"p\",{children:\"Watching these stories knowing all three of them were in the same city, you had a feeling something big was coming. When they arrived at the airport, Sonny had already spotted them. This led to a hilarious moment of them filming each other as they tried to surprise each other. That evening a pop-up event happened. A second pop-up followed Thursday night/Friday morning when Skrillex\u2019s album dropped at midnight. They repeated what they did in London and then some.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'\"OMG MSG\".'})}),/*#__PURE__*/t(\"p\",{children:[\"On Wednesday, Skrillex, Fred again. and Four Tet announced they were headlining the world\u2019s most famous arena Madison Square Garden on Saturday 18th February. The trio posted a photo of them at the top of the Empire State Building. Four Tet wore an \u2018OMG MSG\u2019 t-shirt. The event sold out in minutes. \",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"\u200BWait. What?\"]}),/*#__PURE__*/e(\"p\",{children:\"This felt like a historic moment for electronic music. Normally you would associate The Garden with New York Knicks games or worldwide events like WrestleMania. You might even remember Kanye hosted an album launch there a few years ago but nothing like this. This all happened on NBA All-star weekend, meaning The Garden was free\u2026\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/ahe9baHOWIg\"})})}),/*#__PURE__*/t(\"p\",{children:[\"After two pop-up events in New York, Skrillex, Four Tet and Fred again.. shut down Times Square on Friday evening by playing a surprise one-hour b2b2b in a school bus. Yep, in a school bus.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"The b2b2b was streamed live on The Lot Radio \u2013 New York\u2019s answer to NTS Radio. Thousands of fans turned up at very short notice to New York\u2019s most popular tourist attraction.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"As this campaign rolled out, it reminded me a lot of how \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/8ku547e3zvioh05k37wtk/dpheh0hq38en86hm/aHR0cHM6Ly9zb2NpYWxseXNvdW5kZGouY29tL2ZlZWQva250eHQtYWRlLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Charlotte de Witte and her label KNTXT took over Amsterdam during ADE\"})}),\". It also reminded me of watching MTV when I was a kid. Icons like Eminem, Alicia Keys and Jay Z used to attract fans like this to Times Square. Now it was happening on YouTube with an artist primarily recognised for playing dubstep, an artist who three years ago hadn't even released his debut album and Four Tet \u2013 an underground legend who everyone respects but has rarely gotten this kind of exposure in his career.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The set is now available on \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/8ku547e3zvioh05k37wtk/e0hph7hkxq7oqos8/aHR0cHM6Ly9zb3VuZGNsb3VkLmNvbS90aGVsb3RyYWRpby9mb3VyLXRldC1mcmVkLWFnYWluLXNrcmlsbGV4LWluLXRpbWVzLXNxdWFyZS1mb3ItdGhlLWxvdC1yYWRpbw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Soundcloud\"})}),\" and \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/8ku547e3zvioh05k37wtk/7qh7h8h0gw95w7iz/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1haGU5YmFIT1dJZyZ0PTM4OHMmYWJfY2hhbm5lbD1UaGVMb3RSYWRpbw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube\"})}),\" for you to listen to and watch back.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Skrillex dropped a second album.\"})}),/*#__PURE__*/t(\"p\",{children:[\"As the event was happening at Madison Square Garden, Skrillex dropped his second album.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"Read that again.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"\u200BAs the event was happening at Madison Square Garden, Skrillex dropped his second album.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"Wait. What?\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/O82EJD7WLQs\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/swDMu59Pbfc\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This is how he did it\"})}),/*#__PURE__*/e(\"p\",{children:\"As the event was happening, the lights and the screens outside Madison Square Garden turned red with Skrillex's label logo.\"}),/*#__PURE__*/t(\"p\",{children:[\"The album was dropped on Skrillex\u2019s Spotify, YouTube etc with no warning. All that happened on socials was an Instagram Story with a link. How many people would have even noticed it as they quickly swiped through looking for highlights of the MSG event?\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"There was no confirmed release date. Looking back, there is one sentence in a previous Instagram \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/8ku547e3zvioh05k37wtk/owhkhqh4zgwdgmbv/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NvbnFYQ1d2ZjFWLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"post\"})}),\" on Tuesday about the next single \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2018Don\u2019t Get Too Close\u2019\"})}),\" \u2013 the title of the second album.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"On Sunday, Skrillex mentioned the second album on his socials. \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/8ku547e3zvioh05k37wtk/z2hghnhogpexpqap/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NvM0Q1UDFBY1psLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Here's the Instagram post.\"})}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"\u201CDon\u2019t Get Too Close\u201D\"}),\" is different from \",/*#__PURE__*/e(\"strong\",{children:\"\u201CQuest For Fire.\u201D\"}),\" The artwork is a blue hedgehog. The \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/8ku547e3zvioh05k37wtk/owhkhqh4zgwdgmbv/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NvbnFYQ1d2ZjFWLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram post\"})}),\" is the blue animated hedgehog singing the lyrics. The second album shows a softer side of Sonny that we have never seen before.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"After all of this, there is still one more thing fans want. \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2018Baby\u2019\"})}),\" is an unreleased track rumoured to be from the trio of Skrillex, Fred again.. and Four Tet. Skrillex shared a video of this track on Sunday.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Summary\"})}),/*#__PURE__*/t(\"p\",{children:[\"This Skrillex album campaign was not about pre-sales, letting the music breathe or directing fans to \u201Clink in bio\u201D. This was about announcements that could happen at any moment. This album campaign allowed the audience to \u201Creact\u201D instantly and \u201Csearch\u201D the internet for themselves.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"The question is, where are they going to take over next? A pop-up at Coachella? South America? \"]}),/*#__PURE__*/t(\"p\",{children:[\"Wherever it is, you can be sure they will have something up their sleeve to get the world talking again.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"See you next week.\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound\"})]})]})},{index:34,id:\"drqtLKcgg\",[d]:\"Why Skrillex is the artist of 2023\",[c]:\"skrillex\",[m]:\"14th February, 2023\",[p]:\"music, youtube\",[g]:\"You hear that?\",[u]:w({src:\"https://framerusercontent.com/images/f4dHZ4ZcOuA8yQbfq0w7tWa2dq8.jpg\",srcSet:\"https://framerusercontent.com/images/f4dHZ4ZcOuA8yQbfq0w7tWa2dq8.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/f4dHZ4ZcOuA8yQbfq0w7tWa2dq8.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"You hear that?\"})}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s me admitting publicly that I\u2019m a Skrillex fan (again). No cap. I\u2019m a Skrillex fan again.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With Skrillex\u2019s comeback album \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2018Quest For Fire\u2019\"})}),\" set to drop on Friday 17th February, now felt like the perfect time to write up why \",/*#__PURE__*/e(\"strong\",{children:\"Skrillex \"}),\"is the artist of 2023. We\u2019re only six weeks into the year and he\u2019s already released five songs.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you missed last week\u2019s newsletter on Space Miami residents \",/*#__PURE__*/e(\"strong\",{children:\"Miguelle and Tons\"}),\", click \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/miguelle-tons/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\" to read it.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,f4dHZ4ZcOuA8yQbfq0w7tWa2dq8.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/f4dHZ4ZcOuA8yQbfq0w7tWa2dq8.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Welcome back Skrillex\"})}),/*#__PURE__*/t(\"p\",{children:[\"I wanted to start with this Twitter thread from Skrillex himself on his 35th birthday.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I don\u2019t think I need to write much about them. They speak for themself.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,0NOwsVEW31yiZrVE61j6WaK5nLM.jpg\",\"data-framer-height\":\"1920\",\"data-framer-width\":\"1080\",height:\"960\",src:\"https://framerusercontent.com/images/0NOwsVEW31yiZrVE61j6WaK5nLM.jpg\",style:{aspectRatio:\"1080 / 1920\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Skrillex, Fred again.., Flowdan - Rumble \"})}),/*#__PURE__*/t(\"p\",{children:[\"You hear that?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"That\u2019s Skrillex, Fred again.. and Four Tet selling out three unannounced London shows with ease through their Instagram stories as the most anticipated release of 2022 \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2018Rumble\u2019\"})}),\" finally dropped on 4th January 2023.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Now if you think the shows were booked on the day, you are very naive. This is the live music industry. Everything is planned months in advance. Fans have no idea. That\u2019s why they react as they do. That\u2019s how this shit works. Just because the venues were booked in advance, does not take anything away from the way these three artists executed this. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what did they do? How did all of this happen?\"})}),/*#__PURE__*/t(\"p\",{children:[\"It all started with Skrillex joining Fred again and Four Tet in London, the day or the day after they announced Rumble would drop on January 4th.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"They jammed on a piano and a CDJ while experimenting with Flowdan\u2019s vocals live on Instagram. All three of them shared short clips to their IG stories. Skrillex and Fred vented their frustration that \u201Cthey wished they had a venue to play in\u201D. Four Tet played along as the videographer of the group.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The next day a venue in Camden was announced while Fred was sound checking. All it took was for them to say: \u201CWe\u2019ve got a venue\u201D. It sold out in minutes while Skrillex was still asleep jet-lagged. After the first one, the internet went crazy when they announced they would be doing it again the following night (Friday) at Brixton Academy.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The second event sold out in minutes as fans of all three artists on TikTok, Instagram, Twitter and Discord did their marketing for them. The third show (Saturday) followed, selling out again. Flowdan joined them live to perform \u2018Rumble\u2019.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"While all this was happening, Rumble\u2019s streams were scaling dramatically. \",/*#__PURE__*/e(\"em\",{children:\"Rumble\"}),\" is only 2 minutes and 26 seconds long. Within three days, it had over \",/*#__PURE__*/e(\"strong\",{children:\"SIX\"}),\" million streams. Skrillex even had time to do a guest mix on BBC Radio 1 pushing Rumble further into the mainstream.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CnClsAdqR7-/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"My personal highlight from this campaign is this video from jungle OG David \u2018RamJam\u2019 Rodigan gushing over its production on Instagram\"})}),\". \uD83D\uDE2E\u200D\uD83D\uDCA8\uD83D\uDCA6\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"To be fair to him, he\u2019s a little old for TikTok.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Now, this campaign didn\u2019t start in January. It started all the way back in July when Fred again.. premiered \u2018Rumble\u2019 on Boiler Room. Skrillex shared a clip on his Instagram. TikTok went crazyyyyy. The England football team even used Rumble as the soundtrack of a TikTok on the morning of their first game in the 2022 World Cup.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"You know it\u2019s elite marketing when friends are texting me telling me that I need to write about it on The Blueprint \uD83D\uDE09\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,PQOGSdUi7unmJcbrs0EqFbVsA.jpg\",\"data-framer-height\":\"1076\",\"data-framer-width\":\"1080\",height:\"538\",src:\"https://framerusercontent.com/images/PQOGSdUi7unmJcbrs0EqFbVsA.jpg\",style:{aspectRatio:\"1080 / 1076\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Y9Bqp0wNpnkPl5qHThfu5UTDbc.jpg\",\"data-framer-height\":\"1343\",\"data-framer-width\":\"1080\",height:\"671\",src:\"https://framerusercontent.com/images/Y9Bqp0wNpnkPl5qHThfu5UTDbc.jpg\",style:{aspectRatio:\"1080 / 1343\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"What did Skrillex do next?\"})}),/*#__PURE__*/t(\"p\",{children:[\"Most artists would wait to drop new music, right? Not Skrillex. Skrillex dropped another song on January 8th. That\u2019s right. January 8th. Four days after Rumble. \",/*#__PURE__*/e(\"em\",{children:\"\u2018Way Back\u2019\"}),\" featuring Trippie Red and Pink Pantheress was dropped in all three of the four-hour b2b sets. Skrillex had a prime audience to drop it to. He used \u2018Way Back\u2019 as the soundtrack to the after-movie of the last few days in London. The caption of the after-movie was the lyric from the song. Gold moment layered on top of the gold moment.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"Absolute genius\u2026\"})]}),/*#__PURE__*/t(\"p\",{children:[\"More singles followed\u2026You would think maybe Skrillex and the labels at OWSLA and Atlantic Records would let these tracks breathe. Nah, Skrillex followed up \",/*#__PURE__*/e(\"em\",{children:\"\u2018Way Back\u2019\"}),\" with\\xa0\",/*#__PURE__*/e(\"em\",{children:\"\u2018Leave Me Like This\u2019\\xa0\"}),\"10 days later on January 18th.\\xa0\",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u2018\"}),\"Real Spring\u2019\"]}),\"\\xa0dropped on January 26th. \u2018\",/*#__PURE__*/e(\"em\",{children:\"Xena\u2019\"}),\"\\xa0on February 2nd.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"That\u2019s five singles in five weeks\u2026\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"When you have an audience the size of Skrillex (11 million on IG, 22 million on YouTube and half a mil on TikTok) you can do whatever you want. His fans are so on board with his return they want new music on tap. Tracks from his new album\\xa0\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CQuest For Fire\u201D\\xa0\"})}),\"have over 50 million streams on\\xa0\",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/5qun7qoxq7b7hv9mkpqb6/vqh3hrhn5dmxd9ig/aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3BsYXlsaXN0LzZRS0l3ajJyQ0JLb2lFUmtsbm1wdzM_c2k9ODc3ZDM4OGQwMTMwNDJiNg==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"Spotify\"})})}),\"\\xa0from single releases and it\u2019s not even out in full yet. \"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/orON3Q_IURs\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/hb0XLX0b4Y4\"})})}),/*#__PURE__*/t(\"p\",{children:[\"But he\u2019s not done there. This week is release week. To build even more hype,\\xa0\",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/5qun7qoxq7b7hv9mkpqb6/l2hehmhogzq0z8a6/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1oYjBYTFgwYjRZNCZhYl9jaGFubmVsPVNrcmlsbGV4\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Skrillex dropped a live stream of unreleased tracks from a basement on his YouTube channel\\xa0\"})}),\"on Monday and a new single\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\\xa0\u2018Don\u2019t Get Too Close\"})}),\"\u2018 last night.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now we need to talk about this live stream. \"})}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s recorded in a basement. It starts off looking very low-budget. A few seconds in, the lights drop. Skrillex is bouncing around the basement to Rumble. The stream is only 25 minutes long. It\u2019s high-energy and engaging. I\u2019ve watched it three times and I\u2019m blown away by the camera work, the lighting and the track \u2018Leave Me Like This\u2019 at 16 minutes. OH MY GOD, what an anthem! (If you didn\u2019t get the \u2018Scary monsters and nice Sprites\u2019 reference, you can leave\\xa0\uD83D\uDE09)\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"See you next week.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u200B\",/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound\\xa0\uD83E\uDDE2\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})},{index:35,id:\"axIDG9jxY\",[d]:\"How Miguelle & Tons are making their mark in Miami\",[c]:\"miguelle-tons\",[m]:\"7th February, 2023\",[p]:\"music, events\",[g]:\"Latin house and cats. \",[u]:w({src:\"https://framerusercontent.com/images/DYAprMVoA44i7w5F7uEE4eOMVA.jpg\",srcSet:\"https://framerusercontent.com/images/DYAprMVoA44i7w5F7uEE4eOMVA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/DYAprMVoA44i7w5F7uEE4eOMVA.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/DYAprMVoA44i7w5F7uEE4eOMVA.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Introducing Miguelle & Tons. \",/*#__PURE__*/e(\"strong\",{children:\"Miguelle Castillo\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"Alejandro Belandria\"}),\" are a DJ/ producer duo based in Miami, FL.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Known in the Magic City as \",/*#__PURE__*/e(\"strong\",{children:\"Mig & Tons\"}),\", Miguelle and Alejandro are residents at Club Space Miami and represent their country Venezuela proudly.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Their jazzy sound overlaid on a minimal Latin percussive groove shines on their record label \",/*#__PURE__*/e(i,{href:\"https://twoandahalfcats.com/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Two and A Half Cats Records\"})})}),\". Their sets are equally unique and highly technical, allowing any critical house-head to be taken on a journey.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The duo were booked on Marco Carola\u2019s Music On lineup during Art Basel and have played b2b with the legend Stacey Pullen at the popular Halloween festival \u201CHocus Pocus\u201D.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IYBnnefqsLjZmQORPla47Wv79y4.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/IYBnnefqsLjZmQORPla47Wv79y4.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fqvet3XrgnDJXLkhPXdaowzdJJk.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/fqvet3XrgnDJXLkhPXdaowzdJJk.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Miguelle & Tons \u2013 Leading not following\"})}),/*#__PURE__*/t(\"p\",{children:[\"As Latin house becomes more popular, Miguelle & Tons show they are leaders, not followers.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In fact, Mig & Tons are notorious for carving their own path and showing it in their new EP \",/*#__PURE__*/e(i,{href:\"https://open.spotify.com/album/4i9rqHXV1nLOuW4QdvCeb8?si=3OU0ShmrTEi5WSrdyVhpvQ\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Back to Basics\"})}),\". The EP features local artist Miluhska who delivers angelic vocals over punchy basslines and pesky percussions.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"What stands out to me in this release is their use of a short eight-second video loop that they have used as their Spotify Canvas and their music video on YouTube. You don\u2019t need to speak hundreds or thousands of pounds/dollars to make your vision happen. Just find a way to leverage a limited budget and make the right choices.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=cNSHnNZnL5U&embeds_euri=https%3A%2F%2Fold.sociallysounddj.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=TwoandaHalfCats\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Standing out from the crowd\"})}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s no secret many producers and artists are trying to make it in the industry, no less in Miami, one of the major hotspots for dance music and nonstop nightlife.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"With Miami Music Week fast approaching, here are three things Mig & Tons have done differently to set themselves apart from the other guys:\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"1, Unique artwork and image\"})}),/*#__PURE__*/e(\"p\",{children:\"This inner-child-embracing artwork catches your eye and shows a real effort to embody the record label name \u201CTwo and A Half Cats\u201D. You won\u2019t catch any of their flyers without the friendly cats custom-made for each party theme.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,H1uFqxmAi8WoO9Ko33UKqGwRfM.jpg\",\"data-framer-height\":\"1351\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/H1uFqxmAi8WoO9Ko33UKqGwRfM.jpg\",style:{aspectRatio:\"1080 / 1351\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IJQxlZ0stYXqAIhxYXb3LWLajo.jpg\",\"data-framer-height\":\"1351\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/IJQxlZ0stYXqAIhxYXb3LWLajo.jpg\",style:{aspectRatio:\"1080 / 1351\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"2, Independent parties since 2020\"})}),/*#__PURE__*/e(\"p\",{children:\"Two and a Half Cats has hosted stages at festivals like Soundtuary since 2020. You can see how the label\u2019s branding has developed over the years.\"}),/*#__PURE__*/t(\"p\",{children:[\"3, \",/*#__PURE__*/e(\"strong\",{children:\"Clothing line collaborations (Dsplace)\"})]}),/*#__PURE__*/t(\"p\",{children:[\"These two have not only perfected their sound and established themselves as Space\u2019s residents but also created a growing community of friends who support them.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Collaboration with local brands, studios, photographers, and overall creatives has pushed them to success by adding multiple revenue streams to the brand.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,voPIvSfEQh2hg0J83qcZsK8E.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/voPIvSfEQh2hg0J83qcZsK8E.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1oKxBoEZ40fyDr1pygGT1jDwSB8.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/1oKxBoEZ40fyDr1pygGT1jDwSB8.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[\"Where you can follow Miguelle & TonsYou can catch Miguelle & Tons alongside underground legend Dyed Soundorom in the little red room at Floyd Miami on February 26th.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Follow them and the label \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/twoandahalfcatsrecords/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Two and a Half Cats\"})}),\" on social media below:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u2022 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/miguelleandtons/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Miguelle & Tons\"})}),/*#__PURE__*/e(\"br\",{}),\"\u2022 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/miguellecastillo/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Miguelle Castillo\"})}),/*#__PURE__*/e(\"br\",{}),\"\u2022 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/tons.dj/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tons.DJ\"})}),/*#__PURE__*/e(\"br\",{}),\"\u2022 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/twoandahalfcatsrecords/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Two and a Half Cats\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(61, 61, 61)\"},children:\"That's it for this week's breakdown. See you soon.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(61, 61, 61)\"},children:\"\u200B\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(61, 61, 61)\"},children:\"\u200B\"}),/*#__PURE__*/e(\"strong\",{children:\"Manu at Socially Sound\\xa0\uD83C\uDF1E\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})]})},{index:36,id:\"KSRicz6La\",[d]:\"Chris Stussy: The Carousel King\",[c]:\"chris-stussy\",[m]:\"31st January, 2023\",[p]:\"music, instagram\",[g]:\"Chris Stussy is the king of Instagram retention\",[u]:w({src:\"https://framerusercontent.com/images/BJrMEff4F1QwwrvsZxnIWZQxWk.jpg\",srcSet:\"https://framerusercontent.com/images/BJrMEff4F1QwwrvsZxnIWZQxWk.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/BJrMEff4F1QwwrvsZxnIWZQxWk.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/BJrMEff4F1QwwrvsZxnIWZQxWk.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Chris Stussy shared a 100% unreleased mix on Trommel Music's Soundcloud on April 4, 2019.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This mix is how I discovered Chris Stussy. Now granted, this is four years after Stussy started to release music but I have found so many artists from mixes like this. If you are struggling to create content for Instagram, create content for anything other than Instagram.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Chris Stussy has a \",/*#__PURE__*/e(i,{href:\"https://soundcloud.com/djchrisstussy/sets/podcasts-dj-mixes?si=853cdfff2789435c8baa51aa8ef7ba71&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"playlist on Soundcloud\"})}),\" with 40 mixes. To show you how much Stussy has grown in the last few years: his Trommel mix has 166k plays in four years. His set from Beams London has 155k in three months. His Awakenings Festival set has 230k views on YouTube. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/n-pgF-iip8g\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Chris Stussy has created demand.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Underground music is about creating content people haven\u2019t heard before. That\u2019s why an unreleased mix works so well for emerging artists. It\u2019s new. Because it\u2019s new, it will generate listens. \u2018ID\u2019 comments. Shares from the artists featured. Fans will listen not once, but twice. Maybe even three times. They will scroll the comment section until they find that tune.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Now you\u2019re not telling them to do this. They are doing this by themselves. They are digging, searching your name, and asking questions about \u2018IDs\u2019 at time stamps.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In this game, you need to create demand. If there is one thing Chris Stussy has done better than most in the last five years, it\u2019s creating demand. That\u2019s why he\u2019s where he is now in 2023.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/moxie-nts-radio\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your radio show like Moxie\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/fabe-studio-content\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Fabe: 7 examples of studio content \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/saoirse-shanti-celeste-fabric\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Saorise & Shanti Celeste go record shopping\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\" \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,dgVfWPvF2HwPeThH7Iue3D7Ot18.jpg\",\"data-framer-height\":\"1349\",\"data-framer-width\":\"1080\",height:\"674\",src:\"https://framerusercontent.com/images/dgVfWPvF2HwPeThH7Iue3D7Ot18.jpg\",style:{aspectRatio:\"1080 / 1349\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Chris Stussy is street-smart.\"})}),/*#__PURE__*/t(\"p\",{children:[\"In my coaching sessions and in his newsletter, I talk a lot about a secondary interest alongside music.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/evan-mcvicar-breakdown\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ewan McVicar\u2019s is football.\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/will-clarke-spotify\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Will Clarke\u2019s is food\"})}),\". For Chris Stussy, it\u2019s high-street fashion and photography.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The charm of outdoor city content is it\u2019s raw and relatable \u2013 this works well with his audience.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Chris even has a second \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/photobystussy/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram page\"})}),\" that is more street-smart than his artist page. This page has an analogue feel and focuses on life on tour and sneakers. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,D6zs8gv8mpvAEfnMxJX3eY9Kj0.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/D6zs8gv8mpvAEfnMxJX3eY9Kj0.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Chris Stussy is the king of Instagram carousels.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Chris Stussy\u2019s use of carousels from club shows is \",/*#__PURE__*/e(\"strong\",{children:\"elite\"}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"To put this in perspective, Stussy has only posted three Reels since June 2022.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"So what does he do so well with carousels?\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/Cn7Bisthzvd/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Let\u2019s break down the post (above) from his recent tour of Australia.\"})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This post consists of eight short videos from a day and night party at S.A.S.H. Only one of them is over 30 seconds.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Your videos do not need to be one minute long.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Your audience does not have 8 minutes to watch eight videos.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Does your audience have 3 minutes to watch eight bangers? Yes. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"So let\u2019s talk about the videos.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Four of them are from the day party. Four of them are from the night party. Four are from the DJ booth (all at different angles). Four are from the dance floor. The best video is from an elevated terrace.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"To capture good videos most people stand still. Great video content is about angles. This carousel shows the audience multiple different angles of the same party. That\u2019s what you need to be shooting.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IVM2dY1MFLgvnptU8P3v3Pplg.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/IVM2dY1MFLgvnptU8P3v3Pplg.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Invested in a content creator\"})}),/*#__PURE__*/t(\"p\",{children:[\"Chris Stussy\u2019s best decision is to hire a content creator who can create both photos and videos on the road.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Every artist thinks the secret is a manager or a booking agent.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Find a loyal content creator who can do both photos and videos. Create demand.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"His name is \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/tim.jonker/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tim Jonker\"})}),\". His work is elite. Chris\u2019s social media strategy rolls from day to day with ease, showing his audience moments from the studio, the airport, the club and the streets because Chris has Tim around at almost every gig.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Now a content creator requires a budget. But with how social media works in 2023, it will be the best investment you ever make.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(61, 61, 61)\"},children:\"\u200B\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"span\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-color\":\"rgb(61, 61, 61)\"},children:\"\u200B\"}),/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound\\xa0\uD83E\uDDE2\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:37,id:\"XsNZRhqTi\",[d]:\"DESNA: Intertwining techno and healing frequencies\",[c]:\"desna-music-healing\",[m]:\"24th January, 2023\",[p]:\"Instagram, Music\",[g]:\"Using frequencies to heal. \",[u]:w({src:\"https://framerusercontent.com/images/F492faVl1FmYvjYI07VDDt6pwg0.jpg\",srcSet:\"https://framerusercontent.com/images/F492faVl1FmYvjYI07VDDt6pwg0.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/F492faVl1FmYvjYI07VDDt6pwg0.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/F492faVl1FmYvjYI07VDDt6pwg0.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Introducing DESNA\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QZNmSqVMf6IYiWeHXKXnmZpWM.jpg\",\"data-framer-height\":\"800\",\"data-framer-width\":\"800\",height:\"400\",src:\"https://framerusercontent.com/images/QZNmSqVMf6IYiWeHXKXnmZpWM.jpg\",style:{aspectRatio:\"800 / 800\"},width:\"400\"}),/*#__PURE__*/t(\"p\",{children:[\"DESNA is one of the many new and exciting artists making waves in the electronic music scene. Her label \",/*#__PURE__*/e(\"strong\",{children:\"Music Made Frequency\"}),\" combines healing frequencies with techno. After the unfortunate passing of her late stepfather in 2021, DESNA took inspiration from the doctor looking after her chemotherapy. The doctor recommended her father listen to certain frequencies of music as studies have shown these vibrations may eradicate cancer cells. This part of DESNA's life led her to create her label and helped place her faith in the frequencies of techno music.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The frequencies are front and centre of her brand\"})}),/*#__PURE__*/e(\"p\",{children:\"Last October, DESNA released a three-track EP titled \u2018IN Hz. The lead track \u2018Opera Hymm 118 Hz\u2019 is approaching 115,000 streams on Spotify. In 2022, she was invited to join Adam Beyer and the Drumcode crew at Brooklyn Mirage and was a guest on Alan Fitzpatrick\u2019s We Are The Brave Radio show.\"}),/*#__PURE__*/e(\"p\",{children:\"DESNA decided she would not hide the frequency behind other sounds in her tracks and keep the volume low, she wanted it front and centre. It took a lot of experimenting for the tonal deep frequency of 528hz to sound smooth in a techno track but she has put out two EPs \u201CIN Hz\u201D and \u201CPsychic Liberation\u201D all featuring the solfeggio scale frequencies.\"}),/*#__PURE__*/e(\"p\",{children:\"You can see below the frequency stated in each of her track names:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,t3KyK75dkGLiQJXr4SF65yPXe84.png\",\"data-framer-height\":\"980\",\"data-framer-width\":\"2330\",height:\"490\",src:\"https://framerusercontent.com/images/t3KyK75dkGLiQJXr4SF65yPXe84.png\",style:{aspectRatio:\"2330 / 980\"},width:\"1165\"}),/*#__PURE__*/e(\"p\",{children:\"Densa even posted stand-alone frequencies between releases on her Instagram.\"}),/*#__PURE__*/e(\"p\",{children:\"Wear headphones when you listen:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/lmug39nv86amh0zx9wou6/x0hph6hnmkpzoxh5/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NrTFhXalRnT3RmLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"396Hz: Here DESNA posts 396Hz frequency to help remove fear and guilt accompanied by a gradient violet ring.\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/lmug39nv86amh0zx9wou6/6qheh8hp4x5wzxuo/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0Nrb1lzMTdwRXRFLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"174Hz: Here DESNA posts 174Hz frequency, thought to relieve pain and stress, accompanied by a captivating rotating green ring visual.\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/lmug39nv86amh0zx9wou6/kkhmh6h8pz5erril/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9wL0NtRTlpSWdER0xxLw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"528hz - 258: Here she posts the miracle love frequencies highlighted in her latest releases, accompanied by a stunning black heart tunnel visual.\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How music and healing work together\"})}),/*#__PURE__*/e(\"p\",{children:\"Music and the art of healing have been intertwined since the beginning of time. In a post-covid world and rapidly-growing entertainment industry, pockets of wellness events have sprung up in Brooklyn New York with artists like DESNA leading the way.\"}),/*#__PURE__*/e(\"p\",{children:\"Cacao ceremonies are inspired by the Central American tradition of drinking heart-opening, warm natural hot chocolate, to then engaging in ecstatic, or free-flowing, dance to a whimsical DJ set. This is what a one-day wellness event could look like, all while being in a group of strangers! Sound familiar?\"}),/*#__PURE__*/e(\"p\",{children:\"Since dance floors have reopened, collectively people agree they need some healing. These events found in cities all across America have highlighted the true beauty of the dance music industry. The interconnectedness felt between humans is fuelled by our love for high-quality sound and experiences.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,tX3jJd2rw2bFn5u8na0TkMcJRE.jpg\",\"data-framer-height\":\"1351\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/tX3jJd2rw2bFn5u8na0TkMcJRE.jpg\",style:{aspectRatio:\"1080 / 1351\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,32YlCxSqQYvoI9enRoGXHjftggI.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/32YlCxSqQYvoI9enRoGXHjftggI.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"DENSA's Breakthrough Year\"})}),/*#__PURE__*/t(\"p\",{children:[\"DENSA is now a Brooklyn native after catching the attention of Output in 2017. She takes time to infuse her tracks with 528Hz healing frequencies. Part of the solfeggio scale, a 6-tone music scale known to have healing properties, \",/*#__PURE__*/e(\"strong\",{children:\"528Hz is known as the miracle frequency\"}),\" thought to bring transformation, awareness, creativity, and inner peace. Healing frequencies have been used in music as far back as The Beatles, but in electronic music, DESNA is one the first to make it her entire brand.\"]}),/*#__PURE__*/e(\"p\",{children:\"The decision to incorporate healing frequencies came from her mother asking her to make longer frequencies that help with the pain. The doctor treating her stepfather mentioned recent studies on sound healing and how they have been proven to aid in recovery. This confirmed to DESNA that she wanted to hone this sub-genre of \u201Chealing frequency techno.\u201D\"}),/*#__PURE__*/t(\"p\",{children:[\"After collaborative mixes with the YouTube channel \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/lmug39nv86amh0zx9wou6/58hvh7h5w3n0qxu6/aHR0cHM6Ly95b3V0dS5iZS81dk16RV9LSGtjaw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sapien Medicine\"})}),\" (a channel with a whopping 145,629,653 views), she features a mix she made using 528hz to inspire radical emotional change. DESNA decided she would start her record label Frequency Made Music. Here her concepts and tracks could have a place to call home, without signing off her EPs to different labels and keeping her overall vision unified.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=5vMzE_KHkck&ab_channel=SapienMedicine\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So what can you learn from this?\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here are three quick tips for you to consider for your own marketing strategy:\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-line-height\":\"1.5em\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(61, 61, 61)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Turn adversity into an opportunity\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Match the sound of your music with a strong accompanying visual\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Strengthen your foundation, learn vinyl and brush up on your music theory.\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"All the best on your journey.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Manu at Socially Sound \uD83C\uDF1E\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"PS - \"}),\"you can follow me on Instagram \",/*#__PURE__*/e(i,{href:\"https://click.convertkit-mail2.com/lmug39nv86amh0zx9wou6/z2hghnhoz5k7nptp/aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS8zNW1tYW51Lw==\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@35mmanu\"})})]})]})},{index:38,id:\"SBjdZxq0h\",[d]:\"How KNTXT took over ADE\",[c]:\"kntxt-ade\",[m]:\"18th October, 2022\",[p]:\"events\",[g]:\"Charlotte de Witte and her team delivered the perfect campaign. \",[u]:w({src:\"https://framerusercontent.com/images/IZZtNvOlVqhlQthnm1KPk3gi64.jpeg\",srcSet:\"https://framerusercontent.com/images/IZZtNvOlVqhlQthnm1KPk3gi64.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/IZZtNvOlVqhlQthnm1KPk3gi64.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/IZZtNvOlVqhlQthnm1KPk3gi64.jpeg 2048w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Charlotte de Witte and KNTXT took over ADE with a pop-up shop, live streams and a sell-out event at Amsterdam Dance Event. \"})}),/*#__PURE__*/t(\"p\",{children:[\"But before I break this down, Charlotte de Witte has millions of fans, sold-out shows at Awakenings and is a star. This level of content might feel a million miles away from where you are \u2013 there are some key lessons here (even for me).\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"What I want you to take out of this article is how brands like KNTXT change their brand colours (super simple stuff) and use key dates of the year to monetise their revenue streams. At the end of the newsletter, I will leave you with some ideas to take forward, listing how you can work towards this in the future.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The blueprint to success is right in front of you, you just have to look in the right places.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,WEFP1Qxh20VUlrhK2On3vPmwLw.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/WEFP1Qxh20VUlrhK2On3vPmwLw.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rLddN3rTORMIzqNrbckSujlCRw.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/rLddN3rTORMIzqNrbckSujlCRw.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HWw76rW4Eh3DsAbRssx4MtibWk.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/HWw76rW4Eh3DsAbRssx4MtibWk.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"h2\",{children:\"KNTXT changed their brand colours to black and yellow\"}),/*#__PURE__*/t(\"p\",{children:[\"ADE\u2019s brand colours are black and yellow.\",/*#__PURE__*/e(\"br\",{}),\"Last Thursday, KNTXT changed all of their Instagram branding to black and yellow.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Here\u2019s a list of what they did in 48 hours:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Changed the brand colours of their profile picture.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Changed the colours of all of their IG Story highlight icons to black and yellow.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Posted three posts within 24 hours announcing their ADE pop-up with a collaboration with \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/fillingpieces/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@fillingpieces\"})}),\" promising new, old and vintage merchandise.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pinned these three posts to the top of their Instagram.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Changed the location of their bio to a pop-up store location.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Announced an ADE conference talk with their label team.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Announced a cocktail gathering for fans and industry members.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Released a Charlotte de Witte EP called \u2018Apollo\u2019 that is now #1 on Beatport in three days.\"})})]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/uxNjgtFTkLE\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/yzENpCmeUDk\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/9MV1vnsBPWg\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Charlotte de Witte \u2013 Apollo EP\"}),/*#__PURE__*/t(\"p\",{children:[\"Fans heading to the KNTXT x Awakenings show will no doubt be waiting for these tracks in her set. The label can also use this content to promote the show in the build-up and then reveal the IDs two weeks before the event. The campaign can build more momentum during ADE. What better brand to have sharing content for you than Awakenings?\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The label can share raw clips from the event and use the tracks from the EP in the after-movie. And then there are fan videos and all of the music platforms like\",/*#__PURE__*/e(\"em\",{children:\" 1001 Tracklists\"}),\" and \",/*#__PURE__*/e(\"em\",{children:\"Nu Techno\"}),\", who will be looking to share content from ADE to engage their audiences. \u2018Apollo\u2019 reached Beatport #1 after three days. \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,l1V6ihg7rLI9M2ovenXcVPGKHM.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/l1V6ihg7rLI9M2ovenXcVPGKHM.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,05FcfLGdb1oF7slr0VOqiGcAwe4.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/05FcfLGdb1oF7slr0VOqiGcAwe4.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eom6WNdeHkQslQIUJJXnTY9ti00.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/eom6WNdeHkQslQIUJJXnTY9ti00.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"h2\",{children:\"Filling Pieces hosts as The Pop-Up Store \"}),/*#__PURE__*/t(\"p\",{children:[\"KNTXT has announced a pop-up store that will open between 19-23rd October. Fans, industry members and Amsterdam locals are free to visit, hang out and spend money.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Fan activation points like this are becoming more and more popular during ADE. Pioneer has done this for years, creating a hub for like-minded people. The store acted as a meeting point in the city for four days \u2013 where KNTXT\u2019s team can connect with their audience on a more personal level.\"]}),/*#__PURE__*/t(\"p\",{children:[\"On Wednesday evening, KNTXT resident DJs provided the soundtrack as they hosted a networking event at Filling Pieces. Hours before KNTXT took over Awakenings on Friday night, Charlotte de Witte and KNTXT announced Charlotte herself would be playing a surprise set at the store. The set was streamed via Instagram Live and shared to the \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/Cj-1Zo5Mi8j/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"KNTXT Instagram feed\"})}),\". \"]}),/*#__PURE__*/e(\"h2\",{children:\"The Merchandise\"}),/*#__PURE__*/e(\"p\",{children:\"KNTXT is big on merch. Now they are starting to create special merch for Charlotte\u2019s releases. The pop-up shop makes complete sense. Fans can expect vintage merch as well as new merch. There will also be vinyl and the chance to purchase previous KNTXT releases on wax. The key to labels to scale in 2022 is multiple revenue streams. Relying on music sales in 2022 is now how you scale a business.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,HSEUGYL2mjHTVs3FQlkNVSD4.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/HSEUGYL2mjHTVs3FQlkNVSD4.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,gaQBSpLNZOMi7I14uT0lqnUPLO0.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/gaQBSpLNZOMi7I14uT0lqnUPLO0.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cX2yqur0sFyoikeaHrPpF6AfaY.jpeg\",\"data-framer-height\":\"2048\",\"data-framer-width\":\"2048\",height:\"1024\",src:\"https://framerusercontent.com/images/cX2yqur0sFyoikeaHrPpF6AfaY.jpeg\",style:{aspectRatio:\"2048 / 2048\"},width:\"1024\"}),/*#__PURE__*/e(\"h2\",{children:\"Awakenings \"}),/*#__PURE__*/e(\"p\",{children:\"KNTXT x Awakenings is one of the biggest parties of ADE. To continue the city takeover, Charlotte de Witte, KNTXT, Awakenings and the other artists on the lineup shared live photos and raw clips from the events on Instagram and Instagram Stories. \"}),/*#__PURE__*/e(\"p\",{children:\"All of the content was filmed and shared by the KNTXT and Awakenings media team who were on hand all week providing a range of content from raw clips, photos, live streams and merchandise photoshoots. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"So how can you replicate something like this? \"})}),/*#__PURE__*/e(\"p\",{children:\"Key dates happen every weekend of the year. You need to choose your dates carefully. Fabric celebrates its birthday the same weekend in October every year. FUSE celebrates its birthday in November every year. Sonar happens in June, seeing the birth of Off-Week. Choose your key dates and make this a tradition. Start small and who knows where you will be in 10 years' time.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"skrillex-album-launch\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"m4I9m8p7y\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"For something similar see how Skrillex, Four Tet and Fred again.. took over New York for Skrillex's album launch.  \"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:39,id:\"YLh2h4KyG\",[d]:\"Fred again..'s Boiler Room broke the internet\",[c]:\"fred-again\",[m]:\"7th October, 2022\",[p]:\"YouTube\",[g]:\"Boiler Room remains the best way to breakthrough an artist. \",[u]:w({src:\"https://framerusercontent.com/images/pHcVw2ChtBSjjnm96eYHPsCRQ.jpg\",srcSet:\"https://framerusercontent.com/images/pHcVw2ChtBSjjnm96eYHPsCRQ.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/pHcVw2ChtBSjjnm96eYHPsCRQ.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/pHcVw2ChtBSjjnm96eYHPsCRQ.jpg 1400w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Fred again.. Actual Life 1 & 2\"}),/*#__PURE__*/t(\"p\",{children:[\"Fred again.. released two albums under the name \",/*#__PURE__*/e(\"em\",{children:\"Actual Life\"}),\" in 2021.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u2013 Actual Life (April 14 \u2013 December 17 2020)\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Actual Life (February 2 \u2013 October 2021)\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u201CThe plan is to do two albums a year of this because I want it to feel like a rotating diary that just keeps existing,\u201D he told \",/*#__PURE__*/e(i,{href:\"https://www.nme.com/en_au/blogs/nme-radar/fred-again-actual-life-interview-2919065\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"NME\"})}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"So let\u2019s just break down how he has created a \u2018rotating dairy\u2019. \"]}),/*#__PURE__*/t(\"p\",{children:[\"The album starts with a track named April 14th. The album ends with one called December 17th. Straight away this tells the listener that this album represents a period of time. He repeats this on the second album with tracks titled February 2nd 2021 and October 15 2021. All four tracks are no longer than 40 seconds.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"April 14th 2020 features a sample of Fred himself saying \u2018Yo! It\u2019s a Tuesday at 10 pm and this is one of the best days of my life. Kyle (i found you) is named after a poet named Kyle, who Fred met at an open mic night. The song lyric \u2018in this smoking chaos our shoulder blades kissed\u2019 is how Kyle describes meeting a girl for the first time in a bar. The music video is an amazingly produced slow-motion video by Adam Magyar on Hackney Wick Station with all of Fred\u2019s friends on the platform. Fred was obsessed with Adam\u2019s work and when the two met in Berlin, Fred pitched an idea to him.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I don\u2019t know the story behind Yasminah (see your face again) but due to its time of release, this could easily represent how a lot of us felt during the pandemic when we couldn\u2019t see our friends or family. The album ends with Angie (i\u2019ve been lost). A heartbreaking song about a girl who fell ill. Don\u2019t even get me started on the subtitles on the music video. \uD83E\uDD7A\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/YPlR8gyVtWs\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=G04fG-4JcrI&embeds_euri=https%3A%2F%2Fold.sociallysounddj.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=Fredagain..\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=XpBRuwK5aN4&embeds_euri=https%3A%2F%2Fold.sociallysounddj.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=Fredagain..\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Fred again.. Actual Life 3 (January 1 \u2013 September 9 2022)\"}),/*#__PURE__*/t(\"p\",{children:[\"The third instalment of\\xa0\",/*#__PURE__*/e(\"em\",{children:\"Actual Life\"}),\" follows the same pattern with the track names only this time I think we are going to get something that is the complete opposite if his Boiler Room is anything to go by. Hit records\",/*#__PURE__*/e(\"em\",{children:\" Lights Out\"}),\", \",/*#__PURE__*/e(\"em\",{children:\"Jungle\"}),\" and \",/*#__PURE__*/e(\"em\",{children:\"Turn On The Lights again..\"}),\" are a lot more club-focused and cross-genres representing where Fred again.. is at now he is touring worldwide.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The three singles released so far \",/*#__PURE__*/e(\"em\",{children:\"Danielle (smile on my face)\"}),\", \",/*#__PURE__*/e(\"em\",{children:\"Bleu (better with time)\"}),\" and \",/*#__PURE__*/e(\"em\",{children:\"Kammy (like i do)\"}),\" are all club records. If you close your eyes, you can almost see the lasers at The Warehouse Project as you listen to the Bicep-like synths of \",/*#__PURE__*/e(\"em\",{children:\"Bleu (better with time)\"}),\". The drums and vocals of \",/*#__PURE__*/e(\"em\",{children:\"Danielle (smile on my face)\"}),\" are the total opposite of the emotion behind \",/*#__PURE__*/e(\"em\",{children:\"Carlos (make it thru)\"}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The photos used as the artwork for Actual Life 3 and all of Fred again\u2019s most recent Instagram content has a blue filter on to represent the third album. This is another common theme in his music. \",/*#__PURE__*/e(i,{href:\"https://open.spotify.com/album/6o86bV7TAt5x4exc2qLDqC?si=DKPc1YnbS8OCb8MnJk2WNw\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Actual Life 1\"})}),\" was red, \",/*#__PURE__*/e(i,{href:\"https://open.spotify.com/album/0SFtIrRytNI4kcf93Tbhdf?si=ajPpfuVfQFSoRxLWvHcxUA\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Actual Life 2\"})}),\" was orange and all of the singles outside of the albums have been black and white.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"It\u2019s the little things.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/c0-hvjV2A5Y\"})})}),/*#__PURE__*/e(\"h2\",{children:\"The Boiler Room\"}),/*#__PURE__*/t(\"p\",{children:[\"Boiler Room is one of the key music platforms in the world. The fact it is still breaking careers is a testament to just how many listeners it still has when it\u2019s done right.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Fred again states in one of his posts that he has been watching Boiler Room videos since he was a kid. This video is likely to go down in Boiler Room history as one of the best ever. You could see by his speech at the end of the video how much it meant to him.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The Boiler Room was shared on the same day as \u2018Turn Off The Lights again\u2019 with Swedish House Mafia and Future dropped. Guess what clip from the Boiler Room they used to promote both Boiler Room and the single? Yep, when Fred played \u2018Turn Off The Lights Again\u2019 in his set. That\u2019s three gold moments taking place all at the same time on Instagram, YouTube, TikTok and Spotify to all three fanbases.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Give these marketing teams a raise \uD83D\uDE2E\u200D\uD83D\uDCA8\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Peace and love \u270C\uFE0F\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:40,id:\"eJY_E5Lkg\",[d]:\"Anotr & No Art: Two brands thriving side by side\",[c]:\"anotr-no-art-part-1\",[m]:\"3rd October, 2022\",[p]:\"Events, Record label\",[g]:\"The Amsterdam-based collective taking over the world one party at a time.\",[u]:w({src:\"https://framerusercontent.com/images/MhzIi34Y8xkVGQAW6OYuSpjPOE.jpg\",srcSet:\"https://framerusercontent.com/images/MhzIi34Y8xkVGQAW6OYuSpjPOE.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/MhzIi34Y8xkVGQAW6OYuSpjPOE.jpg 800w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Anotr & No Art \u2013 an Amsterdam-based collective building an empire.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Anotr and No Art are two worlds that live side-by-side. Both brands are essential for the other to grow. Just like Enzo Siragusa and FUSE, Adam Beyer and Drumcode or Charlotte de Witte and KNXNT, in the current electronic music scene, you need to own a brand or be attached to a brand to get noticed.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you take the letters \",/*#__PURE__*/e(\"strong\",{children:\"A N O R T\"}),\" \u2013 you can spell \u2018No Art\u2019 and \u2018Anotr\u2019 (pronounced as \u2018another\u2019). \"]}),/*#__PURE__*/e(\"p\",{children:\"The success of this artist and label is not by luck or accident. You can tell there is a well-managed plan by a crew of people who have made the right decisions. Their brand identity is also outstanding. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"No Art - The Collective \"})}),/*#__PURE__*/e(\"p\",{children:\"Anotr is a DJ duo (Jesse and Oguzhan). No Art\u2019s a collective of five friends (Jesse, Oguzhan, Bora, Ruud and Omid). The feature image is the five of them celebrating the sell-out of their No Art Festival earlier this year in Amsterdam. You also often see Bora, Ruud and Omid in the booth singing the lyrics to their tracks and bouncing up and down in unison when celebrating a moment. Anotr\u2019s success is No Art\u2019s success. It\u2019s a friendship that goes beyond music that has turned into a business.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"No Art - The Branding \"})}),/*#__PURE__*/t(\"p\",{children:[\"One of the first things that stand out to me about No Art is their artwork \u2013 it\u2019s very artistic with a range of hand-drawn figures and watercolours. It\u2019s eye-catching with a lot going on but also pretty simple by design.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The \u2018No Art\u2019 logo is a simple italic font that resembles someone experimenting with a pencil or a permanent marker. The text is central, the same size and the most important information for the audience.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As soon as you see the artwork on Instagram, Beatport and Spotify, you know it\u2019s their label.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/waVePu68MKE\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/QThYaD1cMrU\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"No Art - Events \"})}),/*#__PURE__*/t(\"p\",{children:[\"No Art rarely does club shows. No Art does events in iconic locations like churches, galleries and open-air spaces with character.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"One of their values seems to be \u2018create events in locations where music events should not happen\u2019. You only have to look at the photos and videos to see how impressive their events look. This creates an experience. It\u2019s an experience you will remember.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Another (wink wink) thing that you will notice is how all of their events are under red lights. There is a brand that takes place on Mondays in Ibiza that does this. It\u2019s also how FUSE used to be in London at the start of 93.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"No Art parties all look the same no matter what location you put them in. There is no stage, no screen, and the DJ booth is on the floor level, creating an intimate and rowdy atmosphere. As a raver, you know what to expect when you walk into the room. There is also an air of mystery as most of the spaces for No Art do events were not built for raves.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"No Art\u2019s showcases in Amsterdam are more in demand than ever, so it makes sense for them to bring this brand to the U.K. with shows in Manchester and London more often. It also makes sense for them to invest in open-air events as Amsterdam is the king of the festival circuit.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"No Art - The Festival \"})}),/*#__PURE__*/t(\"p\",{children:[\"Now then, let\u2019s quickly talk about this. No Art announced \u2018No Art Festival\u2019 for the summer of 2022 in November.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"No Art Festival is where everything that makes No Art comes together in one place. The lineup combined all the artists they have booked over the years. The second stage (Dyed Soundorom, pictured) had the neon sign and the circular lighting that you see at all of their events. It even included live art installations and a fashion show.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Then there\u2019s the main stage. The production is a level above what No Art has been able to do in a church or venue. I\u2019m interested to see whether they carry on this production at their ADE shows this year and show us something we have never seen before.\"]}),/*#__PURE__*/e(\"p\",{children:\"No Art announced their 2023 festival with the recording of Anotr's set from the festival last summer. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/dr_pP72ywe8\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=OUmjvFm7h6I&ab_channel=NoArtMusic\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"No Art - YouTube\"})}),/*#__PURE__*/t(\"p\",{children:[\"No Art\u2019s YouTube channel audience is small if you look at the subscribers in comparison to what their other channels reach. What\u2019s staggering is their channel has over 750,000 views from only 6k subscribers.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Anotr\u2019s most famous single release \u2018Vertigo\u2019 is 10% of those views. The majority of the views come from live streams at their events.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Alongside Anotr, Toman has become an underground music mainstay thanks to his sets at No Art. There are two Toman sets on the No Art YouTube channel combining up to 150,000 views \u2013 this is more than any other artist. Toman is like an adopted 6th member of the No Art crew.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/Fv-1rkFU8TQ\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/cSwm1fgXDt4\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Some Ideas for you:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Now, this section of The Blueprint is new and it seemed to make an impact last week. Here are some ideas for you from what I\u2019ve learned about Anotr or No Art and how you can implement them yourself.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"If you\u2019re a close group of friends, invest in something together. Find different roles for each of you and build an audience of your audience.\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consider becoming part of a DJ duo or reach out to create collaborations. Doing something on your own is actually really difficult, especially if you\u2019re doing everything.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have a clear brand direction and stick to it. A name like \u2018No Art\u2019 allows much interpretation \u2013 your brand can be anything. Create it, stick to it and evolve it.\\xa0\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:41,id:\"h6EoVLJPV\",[d]:\"How Ewan McVicar built his fanbase\",[c]:\"evan-mcvicar-breakdown\",[m]:\"26th September, 2022\",[p]:\"YouTube, Music\",[g]:\"You know you are doing something right when fans chant your name at your DJ gigs.\",[u]:w({src:\"https://framerusercontent.com/images/ZWCu9oLwxCPPVMmzbjdypE9icO8.jpg\",srcSet:\"https://framerusercontent.com/images/ZWCu9oLwxCPPVMmzbjdypE9icO8.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/ZWCu9oLwxCPPVMmzbjdypE9icO8.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/ZWCu9oLwxCPPVMmzbjdypE9icO8.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/_6CrPRU9Z7k\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ewan McVicar has taken the electronic music scene by storm with a series of releases and sellout shows in the last few years.\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you don\u2019t know much about Ewan, his breakout record \u2018\",/*#__PURE__*/e(i,{href:\"https://open.spotify.com/track/5krhFNgUcYHwXlNPJJYzFM?si=88b8883120744b61\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tell Me Something Good\"})}),\"\u2018 has over 50 million streams on Spotify alone. The release originally came out on Patrick Topping\u2019s Trick but is now under exclusive licence to Ministry Of Sound Recordings. That might make him sound like a bit of a one-hit-wonder but that is a complete lie. Follow-up releases \u2018El Bombo\u2019 and \u2018Heather Park\u2019 are both approaching 1 million streams with a recent remix for \u2018Mura\u2019 clocking up over 3 million streams. Just look at how many people turned up to see him at The Steel Yard at Creamfields \uD83D\uDC40\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/CfmOiYRk_BM\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ewan McVicar - Heather Park\"})}),/*#__PURE__*/t(\"p\",{children:[\"Ewan created hype for \u2018Heather Park\u2019 for a year before it was released on \",/*#__PURE__*/e(\"strong\",{children:\"Ninja Tune\"}),\" in July by playing it as the last track of his sets.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The track is named after the street that Ewan grew up on. In a short \",/*#__PURE__*/e(i,{href:\"https://mixmag.net/read/ewan-mcvicar-releases-new-ep-heather-park-news/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"interview with Mixmag\"})}),\", Ewan says he created the track by drawing as much emotion as he could about what it was like growing up in Ayr. The \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=CfmOiYRk_BM&ab_channel=EwanMcVicar\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"music video on YouTube\"})}),\" is a combination of Ewan and his brothers as kids and the 26-year adult revisiting where he grew up.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The video\u2019s description reads as follows:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"\u201C\u2018Heather Park\u2019 was the street I grew up on & where I have so many cherished memories. The video represents how far my family & I have come from 3 brothers (Neill, Ewan, Rory) in the one room scrapping, laughing, and crying, my Maw, Briso & Papa taking care of us all. Playing football out the back, me taking a \u2018maddie\u2019 oot the back door and rattling my toy snake off the whirligig. It represents that nostalgic feeling of a real family home & a world away from the real world. So glad it is finally here & I get to share this beautiful video with everyone. I\u2019ve cried every time av watched it so it\u2019s like Marley & Me now.\u201D\"})]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/06e7dt-3ubg\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ewan McVicar live at Creamfields \"})}),/*#__PURE__*/t(\"p\",{children:['\"first of all thank you ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/creamfieldsofficial/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@creamfieldsofficial\"})}),\" for making a wee guys dream come true, felt so at home in the steel yard & honestly if we do it again a don't want i to play anywhere else haha\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"i think when a was in the crowd oot ma tattie all those years ago in 2012 a hadn\u2019t even started mixing, then 2018,2019,2021 i come watching/camping/bevying \u23E9 2022 and boft am on one of the best stages (imo) playing in an arena av seen so many acts. my set was meant to be like an old skool big warehouse rave wi some new ones flung in there & all ma own tunes a never really get a chance to play, that's what an envisioned before a got on. no technical mission, no complicating just get up there and play some tunes. its a weird thing this life a know fans just want me to play ma own shit, some of yous like ones and dont like others because a make different types, so a do all ma sets for maself and dont listen tae yis half the time but this one was defos for everyone thats been a fan of my shit since day 1! mad feeling\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"do yous know how mad it was looking up and knowing that, that many folk even knew me \uD83D\uDE02\uD83D\uDE02\uD83D\uDE02, thats one of the maddest feelings. got to give ma maw a shoutout \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/n22een/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@n22een\"})}),\" no one deserves moments like that more than her!\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"if theres anyone out there looking for inspiration, i\u2019ve come from nothing, fae the scheme tae the steel yard & if i can inspire at least one person then i know that what am doing is right. am fuckin buzzin man\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'that was the best moment of my entire life\"']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ixQEXuFHL1vNgz0OKDu6XBN0es.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/ixQEXuFHL1vNgz0OKDu6XBN0es.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mh3nnQi18cFpi2aOSrcgSaSxY.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/mh3nnQi18cFpi2aOSrcgSaSxY.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ewan McVicar - Unfiltered \"})}),/*#__PURE__*/e(\"p\",{children:\"You will notice that none of Ewan's social media captions is corrected.  Even though his audience is growing, his captions are still written exactly how he would say them out loud. This continues the raw and authentic personal brand of McVicar and it\u2019s why his audience gravitates towards him as much as they do. Essentially, Ewan is one of them but he's now hanging with music royalty. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:42,id:\"VN3mQZdYq\",[d]:\"Share festival clips like Patrick Topping\",[c]:\"patrick-topping-festival\",[m]:\"15th September 2021\",[p]:\"Instagram, Facebook\",[g]:\"How to use multiple clips as one video on Facebook. \",[u]:w({src:\"https://framerusercontent.com/images/AO6BWoS4S8ix0gQWLYQdtRciyw.jpg\",srcSet:\"https://framerusercontent.com/images/AO6BWoS4S8ix0gQWLYQdtRciyw.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/AO6BWoS4S8ix0gQWLYQdtRciyw.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/AO6BWoS4S8ix0gQWLYQdtRciyw.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Patrick Topping played to thousands in the Steelyard at Creamfields. Now that clubs and festivals are back after the pandemic, artists have their most engaging piece of content back \u2013\\xa0raw clips from events.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The Blueprint breaks down how Patrick Topping shared 8 clips from Creamfields on his Instagram as a carousel.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"We will then look at how Patrick\u2019s team\",/*#__PURE__*/e(\"strong\",{children:\"\\xa0significantly\\xa0\"}),\"increased his usual engagement on Facebook with one video.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Remember, the blueprint to success is right in front of you. You just have to look in the right places. Why is this important? One of the most popular posts on Instagram is the Instagram Carousel.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,C2qn3Vw7DO0Xgajkv6NRHys5suA.jpeg?preferredSize=full\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/C2qn3Vw7DO0Xgajkv6NRHys5suA.jpeg\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,sNOWyQ7phIoXSPfIyea2iPJcT1g.jpeg?preferredSize=large\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/sNOWyQ7phIoXSPfIyea2iPJcT1g.jpeg\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BMH66amYv2G61yiuwdmJtIU7Vw.jpeg?preferredSize=large\",\"data-framer-height\":\"721\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/BMH66amYv2G61yiuwdmJtIU7Vw.jpeg\",style:{aspectRatio:\"1080 / 721\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"An\\xa0Instagram carousel\\xa0is a post with multiple photos or videos that can be viewed by swiping right and left. On average, Instagram Carousels get three times the engagement of regular posts on Instagram.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"On Facebook, the platform does not let business pages share more than one video in a post. You can share more than one photo but you cannot share photos and videos together. On a personal Facebook account, you can.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"So how did Patrick Topping's team get around this? \"})]}),/*#__PURE__*/t(\"p\",{children:[\"On Instagram, Patrick Topping\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CTR65hjjvNB/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"shared\"})}),\"\\xa08 videos from Creamfields in an Instagram carousel.\"]}),/*#__PURE__*/e(\"p\",{children:\"On Facebook, Patrick Topping shared one video with multiple clips blending into each other. The clips on Instagram are around 40-60 seconds. The video on Facebook was 2 minutes and 12 seconds. Patrick\u2019s team took four of the video clips from Instagram, creating one video with four clips transitioning into each other.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can do this quickly on platforms like iMovie if you are a beginner or ask a friend who has video skills. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"See you next week.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83D\uDD0A\"})]})]})},{index:43,id:\"O8cXj6R4Q\",[d]:\"Share your Spotify playlist like Will Clarke\",[c]:\"will-clarke-spotify\",[m]:\"17th August, 2021\",[p]:\"Spotify\",[g]:\"Witty captions and 50 tracks every Monday. \",[u]:w({src:\"https://framerusercontent.com/images/7QhCrCMD6PES2XZ2oLJVLIV5IhQ.jpg\",srcSet:\"https://framerusercontent.com/images/7QhCrCMD6PES2XZ2oLJVLIV5IhQ.jpg?scale-down-to=1024 819w, https://framerusercontent.com/images/7QhCrCMD6PES2XZ2oLJVLIV5IhQ.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u201CFind 1,000 ways to say the same thing\u201D \u2013 Jack Butcher.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Every Tuesday with the Socially Sound Blueprint, I find a different way to say the same thing. \"]}),/*#__PURE__*/t(\"p\",{children:[\"Will Clarke runs the exact same strategy with his Spotify playlist. Since I first published this newsletter on Will Clarke in August 2021, Will has grown his Spotify playlist audience from \",/*#__PURE__*/e(\"strong\",{children:\"19,163 follower\"}),\"s to \",/*#__PURE__*/e(\"strong\",{children:\"30,432 followers\"}),\". \"]}),/*#__PURE__*/e(\"p\",{children:\"How? \"}),/*#__PURE__*/e(\"p\",{children:\"By doing the exact same thing every week. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://youtu.be/aed9xNH46W4\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/006-sasha-luzoscura\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How Sasha turned LUZoSCURA turned a playlist into a brand \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/007-hot-since-82\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hot Since 82 collects star wars figures \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/moxie-nts-radio\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Market your radio show like Moxie\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Witty captions and 50 tracks every Monday. \"})}),/*#__PURE__*/e(\"p\",{children:\"Will Clarke update 50 new tracks to his playlist every Monday? He removes the old ones and keeps his audience coming back. On Instagram, he shares a witty caption linked to a photo and tags a selection of the artists in the caption. \"}),/*#__PURE__*/e(\"p\",{children:\"Here are six examples: \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QTJzbcYO3p24cINP7CyaKI9bXp0.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/QTJzbcYO3p24cINP7CyaKI9bXp0.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:['\"Word on the street is that the beard is catching on!! Wana know what else is catching on? Yep, you got it my monthly ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/spotify/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@spotify\"})}),\" playlist with 50 new bangerzzz on. Tracks from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/domdolla/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@domdolla\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/clementinetunes/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@clementinetunes\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/rivastarr/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@rivastarr\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/markbroom/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@markbroom\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/amyelle/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@amyelle\"})}),'\u2026\"']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,yMXD9czTux8TZKp1cDbMaSw.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/yMXD9czTux8TZKp1cDbMaSw.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:['\"We all love it when our juices are flowing and I\u2019ve got just the solution to get yours going on this fine Monday. Yep, you got it. My newly updated ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/spotify/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@spotify\"})}),\" playlist with 50 new bangers is deffo the answer to get those juices flowing \uD83D\uDE0F. Tracks from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/haylasings/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@haylasings\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/lawrencehartmusic/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@lawrencehartmusic\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/shdwchld/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@shdwchld\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/mele/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@mele\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/tourist/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@tourist\"})}),'\"']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KC4dd6iUlQ3MwizOfvfG5Kzcw.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/KC4dd6iUlQ3MwizOfvfG5Kzcw.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:['\"What more do you need on a Monday, a picture with me and Donny Darko\u2019s big brother and my newly updated ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/spotify/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@spotify\"})}),\" playlist with 50 new bangers for you all! Tracks from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/avision/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@avision\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/andreaoliva1/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@andreaoliva1\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/georgefitzgerald_/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@georgefitzgerald_\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/honeyluv/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@honeyluv\"})}),'\"']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,NEKkekFHHwm0BZPuecRgJmDC9Ps.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/NEKkekFHHwm0BZPuecRgJmDC9Ps.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:['\"Ok can we all agree that bucket hats do not suit me\u2026 however wana know something that suits all of you? Yep you got it my newly updated ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/spotify/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@spotify\"})}),\" playlist with 50 new bangers. Tracks from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/honeyluv/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@honeyluv\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/christiannielsenofficial/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@christiannielsenofficial\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/claritybeats/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@claritybeats\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/timgreen_music/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@timgreen_music\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/anotr.music/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@anotr.music\"})}),'\"']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,p66ylKCVJeLTThrJkCmKDq7KLY.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/p66ylKCVJeLTThrJkCmKDq7KLY.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:[\"This car is actually the normal size I\u2019m just a giant\u2026 but also wana know what else is a giant? Yep, you got it my \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/spotify/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@spotify\"})}),\" playlist with 50 new big ones. Tracks from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/atripmusic/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@atripmusic\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/shibasanmusic/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@shibasanmusic\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/djminxwomenonwax/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@djminxwomenonwax\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/honeydijon/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@honeydijon\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/andmeandyou/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@andmeandyou\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/rivastarr/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@rivastarr\"})}),'\"']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,VrR3FV8dIgjd9SZ38BUMlCRleM.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/VrR3FV8dIgjd9SZ38BUMlCRleM.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/t(\"p\",{children:['\"Happy Monday party people!! Wana know what else is heavy? Yep you got it my ',/*#__PURE__*/e(i,{href:\"https://www.instagram.com/spotify/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@spotify\"})}),\" playlist that I\u2019ve just updated with 52 new big ones. Tracks from \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/honeyluv/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@honeyluv\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/haylasings/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@haylasings\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/ariellefree/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@ariellefree\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/tchdwn_la/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@tchdwn_la\"})}),\" \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/nisimmusic/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"@nisimmusic\"})}),'\"']}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"You can follow Will Clarke's Spotify playlist \",/*#__PURE__*/e(i,{href:\"https://open.spotify.com/playlist/3PttuAZTECxZGMj97A37yX?si=4a14d0b4782a4d02\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"See you again soon. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:44,id:\"yqgtjy3EM\",[d]:\"How The Warehouse Project launched Repercussion\",[c]:\"warehouse-project-repercussion\",[m]:\"14 June, 2021\",[p]:\"festivals, event\",[g]:\"A masterclass in branding and artwork. \",[u]:w({src:\"https://framerusercontent.com/images/lYKEx7GmjZF1uCSnRsOjcCfhtA.jpg\",srcSet:\"https://framerusercontent.com/images/lYKEx7GmjZF1uCSnRsOjcCfhtA.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/lYKEx7GmjZF1uCSnRsOjcCfhtA.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/lYKEx7GmjZF1uCSnRsOjcCfhtA.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"'Repercussion' is a brand new festival by The Warehouse Project, Boiler Room and Keep It Unreal.\"})}),/*#__PURE__*/e(\"p\",{children:\"Repercussion was launched on May 6th as part of The Warehouse Project 2021 season at Depot Mayfield in Manchester. Tickets went on sale alongside five other WHP events \u2013 selling out in less than 48 hours.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In this edition of The Blueprint, the focus is on the branding of \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/014-the-warehouse-project-launch-part-1/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The Warehouse Project\"})}),\" and Repercussion. It is no longer about the logo and the event flyer. 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It kicks off in here early afternoon with a very special live performance.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CPGLZa0tSwQ/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"TEMPERANCE STREET\"})})}),/*#__PURE__*/e(\"strong\",{children:\": \"}),\"An outdoor street party hosted by Mr Scruff's legendary Keep It Unreal.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CPGnPnUtlEx/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"STAR & GARTER\"})})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" For one day only, Repercussion takes over a prized piece of Manchester's history. Expect a high-fidelity audio install from Manchester\u2019s own\\xa0@mastersounds\\xa0alongside all vinyl selectors on hand to provide the soundtrack.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CPQOiiytCUI/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"REPERCUSSION RECORDS\"})})}),/*#__PURE__*/e(\"strong\",{children:\": \"}),\"Welcoming a selection of distributors & labels from across the globe.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Rush Hour. Eastern Bloc. Brownswood Recordings. Sprechen & Friends Records. Ransom Note Records & Klasse. Be With Records. Wilderness Records. Kickin Pidgeon. Heavy Crates. All Ears. Talking Drums.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Website \"})}),/*#__PURE__*/t(\"p\",{children:[\"Everything you see on Instagram is translated into a beautiful one-page website.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This is outstanding.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(i,{href:\"https://repercussion.uk.com/\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"repercussion.uk.com\"})})]})]})},{index:45,id:\"Lv1gYkf35\",[d]:\"The Warehouse Project: Branding and copywriting\",[c]:\"the-warehouse-project-launch\",[m]:\"8th June, 2021\",[p]:\"events, festivals\",[g]:\"For 12 weeks, Manchester belongs to The Warehouse Project.\",[u]:w({src:\"https://framerusercontent.com/images/JZfhgPl9j95HfdMBDht6bgCUA.jpeg\",srcSet:\"https://framerusercontent.com/images/JZfhgPl9j95HfdMBDht6bgCUA.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/JZfhgPl9j95HfdMBDht6bgCUA.jpeg?scale-down-to=1024 1024w, https://framerusercontent.com/images/JZfhgPl9j95HfdMBDht6bgCUA.jpeg 2048w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Warehouse Project is the biggest event series in the U.K.\"})}),/*#__PURE__*/t(\"p\",{children:[\"To kick off their WHP21 series in Manchester they announced the first six shows of the season. The results? All six shows sold out in less than 48 hours. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"I wanted to break down one key part of The Warehouse Project's marketing strategy that goes under the radar - \",/*#__PURE__*/e(\"strong\",{children:\"copywriting\"}),\". \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,2bOjmjBeNSkDGrA4X2hQNC0je88.jpg\",\"data-framer-height\":\"1059\",\"data-framer-width\":\"750\",height:\"529\",src:\"https://framerusercontent.com/images/2bOjmjBeNSkDGrA4X2hQNC0je88.jpg\",style:{aspectRatio:\"750 / 1059\"},width:\"375\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026 \"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/warehouse-project-repercussion\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How The Warehouse Project Launched Repercussion \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/glastonbury-festival-bbc-distribution\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How the BBC distributed Glastonbury \"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/live-event-content\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"How to share content from live events \"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"WHP21 /// UNDER CONSTRUCTION\"})}),/*#__PURE__*/t(\"p\",{children:[\"For as long as I can remember, The Warehouse Project has used the same captions, phrases and layout. 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Everything's written in the same way on every single post and it repeats every single year. \"]}),/*#__PURE__*/e(\"p\",{children:\"Here are some examples: \"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\" WHP21 /// SOON. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WHP21 /// UNDER CONSTRUCTION. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"THE WAREHOUSE PROJECT RETURNS. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WHP19 /// METROPOLIS - ANDY C. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"10.09.21 - 01.01.22 \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WHP21 RE-OPENING REVEALED.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WELCOME TO THE WAREHOUSE. \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"WHP21 /// 25.09.21 WELCOME TO THE WAREHOUSE PT.1 \u2013 SOLD OUT.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"'FOR TWELVE WEEKS THIS CITY IS OURS'. \"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:46,id:\"UjlYnT0bO\",[d]:\"How FUSE launched an open-air festival\",[c]:\"012-launch-like-fuse\",[m]:\"11th May, 2021\",[p]:\"event, festival\",[g]:\"A timeline of how FUSE launched a 7,000 capacity event in London.\",[u]:w({src:\"https://framerusercontent.com/images/56A0ErGU12itIVAZLpJ6my8sIo.jpg\",srcSet:\"https://framerusercontent.com/images/56A0ErGU12itIVAZLpJ6my8sIo.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/56A0ErGU12itIVAZLpJ6my8sIo.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/56A0ErGU12itIVAZLpJ6my8sIo.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"FUSE is one of my favourite brands in the electronic music scene.\"})}),/*#__PURE__*/e(\"p\",{children:\"The event and record label run by Enzo Siragusa announced their first open-air festival in London in 2021. 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pack\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CH2QugzgbFO/?utm_source=ig_embed&ig_rid=0a3641f1-03fe-45a6-84e3-fa6b96ea1a9a\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Get up and dance \"})}),\"(I don't trust DJs who don't dance)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CG125W6g5NR/?utm_source=ig_embed&ig_rid=a0b9d213-5300-4fc5-8b13-9869ed79a2a3\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Experiment with your own vocals \"})})})})]})]})},{index:48,id:\"iJmGBBfb5\",[d]:\"Sorley: 30 tracks in 30 days\",[c]:\"sorley-30-tracks\",[m]:\"26th April, 2021\",[p]:\"music, soundcloud\",[g]:\"Sorley challenged himself make 30 tracks in 30 days and recorded the process for his audience. \",[u]:w({src:\"https://framerusercontent.com/images/QYe3MYGRL5JiJTPCAdu5mdg4vQ.jpeg\",srcSet:\"https://framerusercontent.com/images/QYe3MYGRL5JiJTPCAdu5mdg4vQ.jpeg?scale-down-to=1024 819w, https://framerusercontent.com/images/QYe3MYGRL5JiJTPCAdu5mdg4vQ.jpeg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sorley is one of the breakout artists of the U.K. underground scene in the last few years.\"})}),/*#__PURE__*/e(\"p\",{children:\"In January 2021, Sorley challenged himself to make 30 tracks in 30 days. To hold himself accountable, he uploaded what he made every evening to Soundcloud. He then documented the experience on his Instagram, sharing the highs and lows of the creative process. \"}),/*#__PURE__*/e(\"p\",{children:\"Here's how he rolled it out on social media. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,11pqqI39OMJJ7h2yzB39j5P9OW4.jpg\",\"data-framer-height\":\"1024\",\"data-framer-width\":\"819\",height:\"512\",src:\"https://framerusercontent.com/images/11pqqI39OMJJ7h2yzB39j5P9OW4.jpg\",style:{aspectRatio:\"819 / 1024\"},width:\"409\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Announcement\"})}),/*#__PURE__*/e(\"p\",{children:\"On January 3rd, 2021 Sorley announced a brand new challenge for himself on Instagram, declaring he wanted to push his creative boundaries and grow as an artist. More importantly, he wanted to build habits and discipline.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CNew year, new challenge.\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Starting from tomorrow, I have set myself\"}),\" a goal to make a track a day for the next 30 days. To keep myself\",/*#__PURE__*/e(\"em\",{children:\" accountable, I\u2019ll be uploading whatever I make to my SoundCloud every night.\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"I want to do this to challenge myself, push my creative boundaries, experiment and grow as an artist.\u201D\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QYe3MYGRL5JiJTPCAdu5mdg4vQ.jpeg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/QYe3MYGRL5JiJTPCAdu5mdg4vQ.jpeg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,IxEj9aMcA5om0lz3itUXS5ZxyI.jpeg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/IxEj9aMcA5om0lz3itUXS5ZxyI.jpeg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The track names and artwork\"})}),/*#__PURE__*/e(\"p\",{children:\"To upload 30 tracks to Soundcloud, you also need 30 track names and 30 pieces of artwork.\"}),/*#__PURE__*/e(\"p\",{children:\"You can see the development of the artwork in the image below.\"}),/*#__PURE__*/e(\"p\",{children:\"In the first week, Sorley started with seven different colours on a vinyl template. By week three, we're being to see the development of all the artwork matching up with the name of the song. Week four and the creative juices are definitely flowing.\"}),/*#__PURE__*/e(\"p\",{children:\"All of the images were created on Canva. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Sorley shared to Instagram \"})}),/*#__PURE__*/e(\"p\",{children:\"Sorley posts a picture of himself, hiding the artwork from his feed. The key to this post is the photo is 4x5 in dimension, matching the image of all the artwork.\"}),/*#__PURE__*/t(\"p\",{children:[\"Unique personal content always wins. Sorley worked this out a few years ago by looking at \",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"007-hot-since-82\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"ZNmYXKnhA\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hot Since 82\"})}),\" and\\xa0\",/*#__PURE__*/e(i,{href:{pathVariables:{hlM28fKTH:\"patrick-topping-festival\"},unresolvedPathSlugs:{hlM28fKTH:{collectionId:\"S6K54QLGB\",collectionItemId:\"VN3mQZdYq\"}},webPageId:\"oZzGuXms9\"},openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Patrick Topping's\"})}),\" social content. It is the individual lifestyle posts that build engagement and ultimately build the audience.\"]}),/*#__PURE__*/e(\"p\",{children:\"As for the other posts, Sorley created a carousel with audio clips of the tracks over the artwork every Sunday. This post summarised the week of music, helping drive traffic to his Soundcloud, where he was uploading the tracks every evening.\"}),/*#__PURE__*/e(\"p\",{children:\"By sharing the clips and getting feedback from his friends and audience, Sorley finished tracks that he was not that keen on because of their reactions. Music is subjective. Click Publish.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://soundcloud.com/sorleymusic/sets/30-days-30-tracks-challenge/s-roABZHsroAp\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Listen to all 30 tracks on Sorley's Soundcloud.\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:'Sorley\\'s Instagram Strategy - \"Create a personal diary\"'})}),/*#__PURE__*/e(\"p\",{children:\"To get all the information for this article, I spoke to Loui on Zoom.\"}),/*#__PURE__*/e(\"p\",{children:\"One quote that stood out was how he uses his Instagram as a personal diary. All of these landmarks mentioned in this newsletter are a measure of growth and progress. Our generation can use Instagram this way to show where we were and what we were doing on certain days.\"}),/*#__PURE__*/e(\"p\",{children:\"Here is the YouTube video Sorley created answering all of the questions from his fans at the end of the challenge.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/KbicWViXR50\"})})}),/*#__PURE__*/e(\"p\",{children:\"To build habits in the studio and on social media, maybe you need to set yourself a challenge.\"}),/*#__PURE__*/e(\"p\",{children:\"See you next week.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83D\uDD0A\"})})]})},{index:49,id:\"YCILXUvUO\",[d]:\"Market your radio show like Moxie\",[c]:\"moxie-nts-radio\",[m]:\"28th March 2022\",[p]:\"radio,soundcloud, music\",[g]:\"Moxie's NTS Show is the one radio show that I listen to every week.\",[u]:w({src:\"https://framerusercontent.com/images/BSigpqP1OgWgrzOqCCjvizpq4g.webp\",srcSet:\"https://framerusercontent.com/images/BSigpqP1OgWgrzOqCCjvizpq4g.webp?scale-down-to=512 512w, https://framerusercontent.com/images/BSigpqP1OgWgrzOqCCjvizpq4g.webp?scale-down-to=1024 1024w, https://framerusercontent.com/images/BSigpqP1OgWgrzOqCCjvizpq4g.webp 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Moxie's NTS Radio show is the only radio show that I listen to every week. \"})}),/*#__PURE__*/e(\"p\",{children:\"\\\"Keep It Wednesdays\\\" has been running in its weekly slot of 3 pm on NTS for over a decade. Moxie is one of the 'day dot' presenters on the London-based station. \"}),/*#__PURE__*/e(\"p\",{children:\"I started listening to her weekly at 3 pm in the office in London. During the pandemic, Moxie\u2019s voice was like another voice in the room. Then I started noting how Moxie was marketing her radio show from her own home on Instagram. Moxie\u2019s Blueprint inspired The Blueprint newsletters in the first place.\"}),/*#__PURE__*/e(\"p\",{children:\"You can watch the full video on how Moxie markets her radio show on YouTube. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/_VLOvfQ1P1Y\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"How Moxie posts to Instagram\"}),\" \"]}),/*#__PURE__*/e(\"p\",{children:\"Moxie uses Instagram carousels to market her radio show. She does exactly the same time over and over again. That's what you've got to do. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})},{index:50,id:\"eu1TDpiYV\",[d]:\"Market your music like London Grammar\",[c]:\"009-market-your-music-london-grammar\",[m]:\"19 April 2021\",[p]:\"Music, Twitter, Youtube\",[g]:\"Baby It's You was the first single off their latest album. This is how they marketed it.\",[u]:w({src:\"https://framerusercontent.com/images/5wdBmjXHriV4NSoGD6nIKIMEBhM.jpeg\",srcSet:\"https://framerusercontent.com/images/5wdBmjXHriV4NSoGD6nIKIMEBhM.jpeg?scale-down-to=512 512w, https://framerusercontent.com/images/5wdBmjXHriV4NSoGD6nIKIMEBhM.jpeg 900w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"London Grammar (Hannah Reid, Dan Rothman and Dot Major) are one of the most successful bands to come out of the U.K. in recent years. After four lead singles, the trio finally dropped their long-awaited LP \u2018Californian Soil\u2019 in April 2021. \u200B\u200B\"})}),/*#__PURE__*/t(\"p\",{children:[\"A lot of the previous editions of The Blueprint have focused on Instagram posts, so for this one, I scrolled way down London Grammar\u2019s \",/*#__PURE__*/e(i,{href:\"https://twitter.com/londongrammar\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Twitter timeline\"})}),\" to August 2020 to show how the band use the platform to connect with their audience and market their music across multiple streaming platforms.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Remember, the blueprint to success is right in front of you. You just have to look in the right places.\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,u7peEWrFT0xj5HaA49F8X4c7TU.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/u7peEWrFT0xj5HaA49F8X4c7TU.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"London Grammar \u2013 Baby It\u2019s You - Campaign Timeline\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Teaser - 17 August\"})}),/*#__PURE__*/t(\"p\",{children:[\"The Twitter campaign for \u2018Baby It\u2019s You\u2019 started with a simple song lyric. \u2018Nothing Else Matters\u2019 was the caption of their first \",/*#__PURE__*/e(i,{href:\"https://twitter.com/londongrammar/status/1295390165184241664?s=20\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"post\"})}),\" to promote the single, two days before the single was released digitally across all formats.\"]}),/*#__PURE__*/e(\"p\",{children:\"This was the first tweet from the band in 14 months.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Single Announcement - 18 August\"})}),/*#__PURE__*/e(\"p\",{children:\"The following day, the band posted a short audio clip over a burning fire pit with the caption \u2018Baby It\u2019s You. Out tomorrow.\u2019\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=BlK9a-ccrLY&ab_channel=LondonGrammarVEVO\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Release Day - August 19\"})}),/*#__PURE__*/e(\"p\",{children:\"'Baby It\u2019s You' premiered live on BBC Radio 1 as the Hottest Record in the World on Future Sounds. Hannah joined BBC Radio 1 presenter Clara Amfo live on air to introduce the single.\"}),/*#__PURE__*/e(\"p\",{children:\"The band encouraged fans to RSVP to a YouTube watch page for the live reveal. The premiere was an hour-long live stream on YouTube. The premier has since been viewed 81,782 times on YouTube.\"}),/*#__PURE__*/e(\"p\",{children:\"The official visualiser video (the final 3 minutes of the live reveal) was released the same day clocking up 1.9 million views.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Release Day\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"\u2013 Post 3\"})]}),/*#__PURE__*/t(\"p\",{children:[\"After the premiere, there was one more tweet sent out at 9:31 PM. This tweet included a \",/*#__PURE__*/e(i,{href:\"https://londongrammar.lnk.to/BIY\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"link\"})}),\" for fans to listen to the single on their platform of choice.\"]}),/*#__PURE__*/e(\"p\",{children:\"London Grammar\u2019s tone of voice speaks to its fans, not to its fans. The big announcements are signed off \u2018Hx\u2019, in the first person by band member Hannah. As the lead vocalist and songwriter, Hannah\u2019s vocals and social posts have a personal touch, leading to a special connection between the band and their fans.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=JUxXkS22pc0&ab_channel=BBCRadio1VEVO\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"BBC Radio 1 Live Lounge Month - 20 August\"})}),/*#__PURE__*/t(\"p\",{children:[\"BBC Radio 1 played a huge part in the campaign for Baby It\u2019s You. The following day, the band \",/*#__PURE__*/e(i,{href:\"https://twitter.com/londongrammar/status/1296477094814208000?s=20\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"announced\"})}),\" they would be performing the single in September as part of \",/*#__PURE__*/e(i,{href:\"https://twitter.com/hashtag/R1LiveLoungeMonth?src=hashtag_click\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"#R1LiveLoungeMonth\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"The live performance of \",/*#__PURE__*/e(\"strong\",{children:\"Baby It\u2019s You\"}),\" has been viewed\",/*#__PURE__*/e(\"strong\",{children:\" 597,350 times \"}),\"on the\",/*#__PURE__*/e(\"strong\",{children:\" BBC Radio 1 YouTube channel. \"}),\"The band also performed their take on \",/*#__PURE__*/e(\"strong\",{children:\"Blinding Lights\"}),\" by\",/*#__PURE__*/e(\"strong\",{children:\" The Weekend. \"}),\"This \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=C5FLYKN0fF8&ab_channel=BBCRadio1VEVO\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"video\"})}),\" has \",/*#__PURE__*/e(\"strong\",{children:\"1,540,788 views \"}),\"and counting\u2026\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Personal Touch - 24 August \"})}),/*#__PURE__*/e(\"p\",{children:\"I have already mentioned the intimate relationship between Hannah and London Grammar\u2019s fans. Here is another example of using key buzzwords to paint a picture in fans' heads.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Apple Music \u2013 Antidote Playlist - August 28\"})}),/*#__PURE__*/e(\"p\",{children:\"Having your music on all of the top platforms is essential. Apple Music made London Grammar the cover of the Antidote playlist, a playlist launched in 2020 for alternative music.\"}),/*#__PURE__*/e(\"p\",{children:\"Being on the cover of the playlist means you are the featured artist at the top of the playlist for one week. 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See you next week.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83D\uDD0A\"})})]})},{index:51,id:\"lZQinqgcI\",[d]:\"How Ida shared her Stamp The Wax mix\",[c]:\"008-share-your-mix-ida\",[m]:\"5th April, 2021\",[p]:\"Email Marketing, Soundcloud, Mix\",[g]:\"This is how Ida shared a recent Diggers Directory mix for Stamp The Wax. \",[u]:w({src:\"https://framerusercontent.com/images/PdZBxihixNXQkDYAgCGyTuJk.png\",srcSet:\"https://framerusercontent.com/images/PdZBxihixNXQkDYAgCGyTuJk.png?scale-down-to=512 512w, https://framerusercontent.com/images/PdZBxihixNXQkDYAgCGyTuJk.png 1024w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sub Club regular Ida became my new favourite artist in 2020 thanks to her mix on Stamp The Wax\u2019s Digger Directory series.\"})}),/*#__PURE__*/e(\"p\",{children:\"This week\u2019s Blueprint breaks down how Ida marketed the mix on Instagram and how Stamp The Wax sent the mix out to their newsletter subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"Remember, the blueprint to success is right in front of you. You just have to look in the right places.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Stamp The Wax - Email Marketing\"})}),/*#__PURE__*/e(\"p\",{children:\"One afternoon, one of Stamp The Wax\u2019s\\xa0emails caught my attention. It was the following buzzwords that got me to click \u2018listen now\u2019.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CTechno. Breaks. Breakbeat. Vinyl. Us Techno.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"At the time, I had never heard of Ida or Savy Records. I listened to this mix because of my trust in the brand Stamp The Wax \u2013 not every artist in the scene gets to be featured on the Diggers Directory.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,JoG9h10A1gO5EIRMLdicd6OBs8.jpeg\",\"data-framer-height\":\"1024\",\"data-framer-width\":\"1024\",height:\"512\",src:\"https://framerusercontent.com/images/JoG9h10A1gO5EIRMLdicd6OBs8.jpeg\",style:{aspectRatio:\"1024 / 1024\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The mix \"})}),/*#__PURE__*/e(\"p\",{children:\"The mix is a combination of Ida's musical influences and releases from her new record label Savy Records. \"}),/*#__PURE__*/t(\"p\",{children:[\"After 45 minutes, I was on Ida\u2019s Instagram. I instantly followed her, engaged with her post and commented about the mix.\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"Sometimes all it takes is one quality mix on the right platform to turn a stranger into a fan.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.mixcloud.com/stampthewax/diggers-directory-ida/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Click here to listen to the mix. \"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Ida marketed the mix\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CG5MBW5Bc5L/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ida shared an eight-asset Instagram carousel. \"})}),\"The carousel included four images of Ida in her home studio, a screen recording of the interview online and audio snippets of the mix.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"ASSET 1\"})}),/*#__PURE__*/e(\"p\",{children:\"So many artists fall into the trap of sharing a static press picture with a simple logo or text over it when sharing a mix. The key is to link it to your mix. Ida knows her audience will respond best to a picture of her on the decks in her home studio.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"ASSET 2-4\"})}),/*#__PURE__*/e(\"p\",{children:\"The three images tie back to the description of the mix in the copy. These images of the vinyl sleeves of the records inspired Ida to begin S\\xe4vy Records.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can read more about these records in the online\",/*#__PURE__*/e(i,{href:\"https://www.stampthewax.com/2020/10/28/diggers-directory-ida/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" interview\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ouUUsHtosDYwemB3KhKs990B98.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/ouUUsHtosDYwemB3KhKs990B98.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,KQAbZO20vQYBVT6HGO9m2T2vm0.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/KQAbZO20vQYBVT6HGO9m2T2vm0.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,mq7GNZm5wbLvVFXv7UjmyalZwc.jpg\",\"data-framer-height\":\"1080\",\"data-framer-width\":\"1080\",height:\"540\",src:\"https://framerusercontent.com/images/mq7GNZm5wbLvVFXv7UjmyalZwc.jpg\",style:{aspectRatio:\"1080 / 1080\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"ASSET 5\"})}),/*#__PURE__*/e(\"p\",{children:\"The first video in the Instagram carousel is a screen recording of the whole interview hosted on the Stamp The Wax website\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"ASSET 6-8\"})}),/*#__PURE__*/e(\"p\",{children:\"Audio recordings from the mix make this post go from 3 stars to 5 stars. Adding audio alongside the caption adds that final dimension to get you excited to hear this mix. Ida screen-recorded three selections from the mix, giving you a small preview of what to expect from the mix.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Results - Mixcloud\"})}),/*#__PURE__*/e(\"p\",{children:\"How you tag your mix on platforms like Mixcloud is important.\"}),/*#__PURE__*/e(\"p\",{children:\"This show reached:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2022 #5 in the global vinyl chart\",/*#__PURE__*/e(\"br\",{}),\"\u2022\\xa0#6\\xa0in the global breaks chart\",/*#__PURE__*/e(\"br\",{}),\"\u2022\\xa0#10\\xa0in the global breakbeat chart\",/*#__PURE__*/e(\"br\",{}),\"\u2022\\xa0#26\\xa0in the global techno chart\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Most importantly it turned me into a fan of the artist. Had events been taking place in 2020, I would have no doubt purchased a ticket to see Ida play off the back of this mix.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:52,id:\"ZNmYXKnhA\",[d]:\"Breaking down Hot Since 82's 'Recovery' campaign \",[c]:\"007-hot-since-82\",[m]:\"29 March 2021\",[p]:\"Music, Live stream\",[g]:\"Hot Since 82 created gold moments with live streams to promote his album. \",[u]:w({src:\"https://framerusercontent.com/images/9SHgY0cDia2WhdnrAmMrbYPkY4.jpg\",srcSet:\"https://framerusercontent.com/images/9SHgY0cDia2WhdnrAmMrbYPkY4.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/9SHgY0cDia2WhdnrAmMrbYPkY4.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/9SHgY0cDia2WhdnrAmMrbYPkY4.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Hot Since\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"82 has one of the best online presences in the electronic music scene. \"})]}),/*#__PURE__*/t(\"p\",{children:[\"In this week's Blueprint, we break down the marketing strategy of his latest album \u2018\",/*#__PURE__*/e(\"strong\",{children:\"Recovery\"}),\"\u2018.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"The LP featured collaborations with Rudimental, Boy George, Jamie Jones, Miss Kitten, Lizz Cass, Ed Graves and Temple. The record has just under \",/*#__PURE__*/e(\"strong\",{children:\"10 million streams\"}),\" across Spotify and YouTube, thanks to a combination of hi-res lifestyle content, crossposting live streams (Facebook and YouTube) and instantly recognisable artwork.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Eye of the Storm + The Foals Remix\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Hot Since 82 announced his album\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Recovery\"}),\"\\xa0in June. The lead track Eye of the Storm was released shortly after a remix for popular band\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Foals\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"The key moment was a live stream from his home kitchen in partnership with \",/*#__PURE__*/e(\"strong\",{children:\"Mixmag\"}),\". Daley played both tracks in the stream and repurposed the live stream into short clips for his social media.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Timeline\"})}),/*#__PURE__*/t(\"p\",{children:[\"June 12 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CBVd6K5DFmt/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Hot Since 82 announces his Foals remix\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"June 12 \u2013 \",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/007-hot-since-82/Remix%20is%20released%20on%20all%20digital%20platforms\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"DSP: Remix released on all digital platforms\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"June 14 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CBbEvsxjSRE/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hot Since 82 shares of digital assets of the remix\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"June 26 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CB5cIjLhbPX/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: First announcement of Eye of the Storm\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"June 26 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CB6GlyyH1bU/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Music clip of Eye of the Storm\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"June 27 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CB8y0pGHoUE/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Music clip of Eye of the Storm from the kitchen live stream\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"June 27 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=CyyHLktdbWs&t=148s&ab_channel=HotSince82\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube: Eye of the Storm linked in the description\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"July 2 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CCJZAWdngeU/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Music clip of Foals remix from kitchen live stream\"})})]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/4b2t9Fx4KOsM4G7k9Rv5/Youtube.js:Youtube\",children:t=>/*#__PURE__*/e(h,{...t,canvasPlay:!1,play:\"Off\",shouldMute:!0,url:\"https://www.youtube.com/watch?v=-hbQcjROpvA\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create Big Moments \"})}),/*#__PURE__*/t(\"p\",{children:[\"The marketing for the album\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Recovery\"}),\"\\xa0began in October.\"]}),/*#__PURE__*/e(\"p\",{children:\"With clubs, events and festivals postponed, Hot Since 82 and his team produced three live streams and an interview about the album.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from The Blueprint\u2026\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/hot-since-82-naboo\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"This is what inspired Hot Since 82's Naboo\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/peggy-gou-london\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Peggy Gou's London takeover during Pride\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/overmono-good-lies\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Overmono's strange album campaign somehow works\"})})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Lockdown Link-Up with Rudimental \"})}),/*#__PURE__*/e(\"p\",{children:\"The Hot Since 82 and Rudimental collaboration came about thanks to a campaign from BBC Radio 1 named Lockdown Link-up.\"}),/*#__PURE__*/t(\"p\",{children:[\"The live stream was the first-ever b2b between Daly and Rudimental. The b2b took place on the outdoor terrace of the London venue Oval Space. The stream was premiered live on October 17th, eight days after the track was first \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CGIPUNrnyyn/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"premiered\"})}),\" on BBC Radio 1 by Danny Howard.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The first track in the live stream is their brand new collaboration \u2018\",/*#__PURE__*/e(\"strong\",{children:\"Be Strong\"}),\"\u2018. 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It really tells a story, hopefully, the listener can understand the emotions and the story behind each track as a whole body of work.\u201D\"})}),/*#__PURE__*/t(\"p\",{children:[\"The interview (above) reveals all the production secrets from the\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Recovery\"}),\"\\xa0album.\\xa0The stand-out moments are the backstories to \",/*#__PURE__*/e(\"strong\",{children:\"Nightfall \"}),\"featuring London vocalists Temple and the story behind working with Boy George on Body Control.\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/k_f2-Zz7Q6I\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Hot Air Balloon Stream\"})}),/*#__PURE__*/e(\"p\",{children:\"The short video clip of the landing from the hot air balloon live stream is one of Hot Since 82\u2019s most engaging post on Instagram \u2013 ever!\"}),/*#__PURE__*/e(\"p\",{children:\"The video is unique for two reasons:\"}),/*#__PURE__*/t(\"ol\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(58, 79, 102)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"It is recorded in a hot-air balloon\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The tracklist is the album mixed for the first and only time\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Timeline and Results \"})}),/*#__PURE__*/t(\"p\",{children:[\"November 18 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CHvctg_nYUU/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Hot air Balloon teaser is taken from the artist interview\"})}),\" \u2013 31,759 views\"]}),/*#__PURE__*/t(\"p\",{children:[\"November 19 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CHx6wauj1C2/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Hot air balloon stream announcement\"})}),\" \u2013 10,115 likes\"]}),/*#__PURE__*/t(\"p\",{children:[\"November 28 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CIIpxSFH9FZ/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Hot air balloon landing \u2013 shared on the morning of the stream\"})}),\" \u2013 103,359 views\"]}),/*#__PURE__*/t(\"p\",{children:[\"November 28 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=k_f2-Zz7Q6I&t=1995s&ab_channel=HotSince82\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube: Hot air balloon video premiered on YouTube\"})}),\" \u2013 454,502 views\"]}),/*#__PURE__*/t(\"p\",{children:[\"November 28 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CIJC1rUgqpx/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Watch the stream back on YouTube now\"})}),\" \u2013 53,943 views\"]}),/*#__PURE__*/t(\"p\",{children:[\"November 29 \u2013 \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CILjt6fHyzy/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram: Raw clip of Body Control from the hot air balloon\"})}),\" \u2013 53,145 views\"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/B8zczxrcYNI\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pier Pressure w/ Beatport\"})}),/*#__PURE__*/e(\"p\",{children:\"The final moment of the campaign was a live stream from Hartlepool Beach in 4-degree temperatures.\"}),/*#__PURE__*/t(\"p\",{children:[\"What stands out for me in this campaign is the drone footage from the stream. 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Elements of beautiful light and inspirational darkness are consistent throughout, whether it be the name of the playlist, the sound, or the architectural imagery featured regularly on his social media.\"}),/*#__PURE__*/e(\"p\",{children:\"LUZoSCURA is updated bi-weekly and shared on Sasha\u2019s social media channels with an animated 9:16 asset with no sound. This is a unique approach in itself as the whole project is focused on sound. The video assets are 3-15 seconds long, with a simple text template added as a layer, spelling out LUZoSCURA in capital letters.\"}),/*#__PURE__*/e(\"p\",{children:\"The text template is key to all of LUZoSCURA's branding. 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I threw more energy into curating it because the sound felt right for that time, and I quickly realised I wanted to make some of my own music with this theme.\u201D\"})}),/*#__PURE__*/t(\"p\",{children:[\"The compilation also includes three brand new Sasha tracks and will be released in both mixed and unmixed formats, on triple vinyl, CD and digital through Sasha\u2019s new label \",/*#__PURE__*/e(\"strong\",{children:\"Alkaane\"}),\" and \",/*#__PURE__*/e(\"strong\",{children:\"!K7\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Credits:\"}),/*#__PURE__*/e(\"br\",{}),\"Artist: Sasha\",/*#__PURE__*/e(\"br\",{}),\"Luzoscura playlist collaborator: Benjamin Dumazot\",/*#__PURE__*/e(\"br\",{}),\"Manager: Maren Brombeiss\",/*#__PURE__*/e(\"br\",{}),\"Management Assist: Noah van Putten\",/*#__PURE__*/e(\"br\",{}),\"Marketing: Handmade Media\",/*#__PURE__*/e(\"br\",{}),\"Label: Alkaane (via !K7)\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"More from Socially Sound\u2026\"})}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://academy.sociallysounddj.com/bundles/join\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Academy\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/coaching\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Book 1:1 Coaching\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-font-size\":\"18px\",\"--framer-letter-spacing\":\"0px\",\"--framer-line-height\":\"32px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\",\"--framer-text-transform\":\"none\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://discord.gg/g2TDueZjsz\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Join the Socially Sound Community on Discord\"})})})})]})]})},{index:54,id:\"yh5ztLi2g\",[d]:\"The marketing genius of Lil Nas X\",[c]:\"lil-nas-x\",[m]:\"22nd February 2021\",[p]:\"Music\",[g]:\"How Lil Nas X went from college dropout to hip-hop superstar\",[u]:w({src:\"https://framerusercontent.com/images/I53W1u8UsOHcC3ZGQBf7DHj37A.webp\",srcSet:\"https://framerusercontent.com/images/I53W1u8UsOHcC3ZGQBf7DHj37A.webp?scale-down-to=512 512w, https://framerusercontent.com/images/I53W1u8UsOHcC3ZGQBf7DHj37A.webp?scale-down-to=1024 1024w, https://framerusercontent.com/images/I53W1u8UsOHcC3ZGQBf7DHj37A.webp 1440w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Most artists think like failed start-ups. Too much time creating, not enough time promoting. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"When \",/*#__PURE__*/e(\"strong\",{children:\"Lil Nas X\"}),\" dropped out of college to pursue music he didn't create much. Instead, he lived on Twitter and made online friends by sharing memes. His account quickly grew to 30,000 followers. His plan was to share music with his followers. But it wasn't that simple. He would post a meme and get 2,000 retweets. When he shared a Soundcloud link he would get 10. \",/*#__PURE__*/e(\"strong\",{children:\"Sound familiar?\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Nas got creative. He started sharing his music as the soundtrack to the memes.\"}),\" \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Lil Nas X - Old Kent Road now has 950 million Spotify streams. The track was originally shared as a cowboy meme that went viral. The meme was recreated by other creators on Twitter and TikTok before becoming a trending topic on the Reddit thread 'Name That Song'. Nas added 'I Got Horses in the Back' to the title of the Soundcloud link \",/*#__PURE__*/e(\"strong\",{children:\"as a response to what users were searching on Google\"}),\". \"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LmUnpnAeqbfXuZHrYoc4O9QrTo.png\",\"data-framer-height\":\"704\",\"data-framer-width\":\"1182\",height:\"352\",src:\"https://framerusercontent.com/images/LmUnpnAeqbfXuZHrYoc4O9QrTo.png\",style:{aspectRatio:\"1182 / 704\"},width:\"591\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Nas didn't stop there. He originally listed the song as a country song on the Billboard charts as the genre has less competition. Billboard removed it and this is the best thing that could have happened. The removal became a national talking point across the music industry. Nas wasn't stopping. He began lining up remixes with some of music's biggest stars. 17 weeks later he'd broke Mariah Carey\u2019s record for the most consecutive weeks at No. 1.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"You could say that Lil Nas X got lucky. But this was no accident. Nas learned how to distribute his music on the internet. That's what you have to do\u2026\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[\"Source: \",/*#__PURE__*/e(i,{href:\"https://marketingexamples.com/social/lil-nas-x\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Marketing Examples\"})})]})]})},{index:55,id:\"Q_xzoben4\",[d]:\"Josh Hvaal: From unknown to Hot Creations\",[c]:\"003-josh-hvaal-signing-to-hot-creations\",[m]:\"18th February, 2021\",[p]:\"Music\",[g]:\"Josh Hvaal went from unknown to signing music to Hot Creations\",[u]:w({src:\"https://framerusercontent.com/images/tK27ZZdhSyf5Yo8PJTm1mTgYk.jpg?scale-down-to=512\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u201CIs Josh Hvaal the most talented young producer on the Hot Creations roster right now? I think he might be.\u201D\"})}),/*#__PURE__*/e(\"p\",{children:\"Those aren\u2019t my words. That is a recent tweet from a fan.\"}),/*#__PURE__*/e(\"p\",{children:\"Most artists build up to releasing on Jamie Jones\u2019 label Hot Creations. Not Josh Hvaal. At 23, Josh signed his first-ever record to the label which is, without a doubt, one of the underground labels of the last decade.\"}),/*#__PURE__*/e(\"p\",{children:\"To make this story even better, Josh released his second-ever release to HotTrax, Hot Creations sub-label a month later. A year later, Josh released his second release on Hot Creations with four solo tracks.\"}),/*#__PURE__*/e(\"p\",{children:\"So how did Josh do it? How did an unknown artist from Derby with no releases under his belt get the attention of one of the world\u2019s leading underground artists? Not once, not twice but three times in the last 18 months.\"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s find out.\"}),/*#__PURE__*/e(\"p\",{children:\"The blueprint to success is right in front of you. You just have to look in the right places.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,fDM48ey58vtZcZQzo1Sdin26Y.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/fDM48ey58vtZcZQzo1Sdin26Y.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Josh started DJing at age 9. \"})}),/*#__PURE__*/e(\"p\",{children:\"Most parents discourage their children from wanting to be a DJ. Josh started DJing at the age of nine. His parents would play music in the house when he was young.\"}),/*#__PURE__*/e(\"p\",{children:\"Josh\u2019s parents understood that a career as a DJ was an incredible lifestyle and opportunity. Josh\u2019s mum was a raver in the glory days of The Hacienda in Manchester. Most parents believe a DJ is someone who takes requests at weddings, Josh\u2019s Mum experienced the best underground DJs in a golden era of acid house music in the U.K.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Not following trends. \"})}),/*#__PURE__*/e(\"p\",{children:\"With Josh starting to DJ so young, it meant that he didn\u2019t have the normal route some people take to the DJ booth. Most people start because they attend events and realise this is something they want to learn. Josh was one step ahead, discovering music from the godfathers of house music.\"}),/*#__PURE__*/e(\"p\",{children:\"This education is what Josh feels is his blueprint to success. Listening to this music at such a young age,\\xa0helped him find his sound earlier than most. This meant Josh didn\u2019t have to chase trends or make music that was in at the time.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you chase trends as an artist, you are already six months to a year behind. With release schedules planned so far in advance, artists have to be creating music that sounds new to artists, who are receiving promos and demos all the time.\"}),/*#__PURE__*/e(\"p\",{children:\"Jamie Jones isn\u2019t the kind of DJ who follows trends. Jamie signs the music he plays. If he likes it, he will sign it.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=QRdNqR9AODs&ab_channel=HotCreations\"})})}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=M67doxJNfhg&ab_channel=HotCreations\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sending music to Jamie Jones\"})}),/*#__PURE__*/e(\"p\",{children:\"Josh sent music to Jamie on a whim in the summer of 2019. He got to the point where he was happy with his sound and sent the music to Jamie via email.\"}),/*#__PURE__*/e(\"p\",{children:\"After months of no response, Jamie got back to Josh, saying he loved \u2018What You Need\u2019 and that he wanted to sign it to one of his labels. It turned out, Jamie had been playing the record at clubs all around the world including his sets at Paradise without Josh knowing.\"}),/*#__PURE__*/e(\"p\",{children:\"Jamie\u2019s party Paradise took place every Wednesday night at DC-10.\\xa0Ironically, Josh had just returned from the island but did not attend Paradise. Had Josh attended the event\\xa0while he was on the island, he may have heard Jamie playing his track out on DC-10\u2019s legendary Terrace.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Building a fan base \"})}),/*#__PURE__*/e(\"p\",{children:\"With most artists building up to a release on Hot Creations, Josh was fascinated by how his social media following began to grow. All of this was so new to him. Followers turned into fans that turned into random direct messages expressing their love for his music. To stay connected with his new followers, Josh likes every comment, and replies to every DM, thanking his fans for their kind words.\"}),/*#__PURE__*/e(\"p\",{children:\"This approach will no doubt bring Josh even more success in the future.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:56,id:\"fCGLeZJdM\",[d]:\"Tommy Farrow: 0 to 1 million streams\",[c]:\"tommy-farrow-0-to-1-million\",[m]:\"12th February, 2021\",[p]:\"Spotify\",[g]:\"How Tommy Farrow broke through with his first-ever release. \",[u]:w({src:\"https://framerusercontent.com/images/JRQsBpqOxBOqbvlFw4xkwYakcic.jpg?scale-down-to=512\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tommy Farrow is one of the most talked-about new artists in the U.K. dance music scene. His debut release 'Let\u2019s Just / Can't Explain' has over 1 million streams on Spotify. \"})}),/*#__PURE__*/e(\"p\",{children:\"So how has Tommy Farrow and the label Stress Records produced such results?\"}),/*#__PURE__*/e(\"p\",{children:\"This week's Blueprint breaks it down.\"}),/*#__PURE__*/e(\"p\",{children:\"The blueprint to success is right in front of you. You just have to look in the right places.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=ZdVEpB3vNzo&embeds_euri=https%3A%2F%2Fsociallysounddj.com%2F&source_ve_path=MjM4NTE&feature=emb_title&ab_channel=StressRecords\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Signing To The Right Label\"})}),/*#__PURE__*/e(\"p\",{children:\"Tommy started making Let's Just in an apartment in Ibiza in 2019. All of his close friends who heard it for the first time told him this could be a hit record.\"}),/*#__PURE__*/e(\"p\",{children:\"When Tommy started to send Let\u2019s Just and Can\u2019t Explain out to labels, he received no response. He soon realised why when Stress Records replied to Tommy telling him the link he had sent didn\u2019t work. After receiving a link that worked, Stress signed the record on the spot.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Stress Records label strategy \"})}),/*#__PURE__*/t(\"p\",{children:[\"When Stress signed the record, they had a real challenge in building an identity and momentum for Tommy as he was a brand new artist starting from ground zero. Sean Brosnan of Stress Records & Material Music told me \",/*#__PURE__*/e(\"em\",{children:\"\u201CBy working really closely with Tommy, we managed to keep the record moving for months. We communicated with retailers and radio all the time to ensure we developed the campaign to not only drive the record to fans but to ensure we could garner more support with playlisting.\u201D\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,S1ElgCF17F992YWpiNjRySgiY.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/S1ElgCF17F992YWpiNjRySgiY.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Support from BBC Radio 1 \"})}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s Just/Can\u2019t Explain was released in May 2020. A week before the release, Let\u2019s Just received high praise from Danny Howard \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CAQl7VrDykr/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"live \"})}),\"on BBC Radio 1 describing the lead track as \u201Cepic and emotional\u201D. After playing the track on the radio for the first time, Danny said, \u201Cif I heard this in a club at the right time, I would be in tears.\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[\"Danny played the record \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CA3FXP-jSpk/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"again\"})}),\" two weeks later, claiming he had received tweets and direct messages about the track days after his show aired. The support on major stations continued on Kiss FM with Charlie Tee and Ben Malone supporting their weekend shows.\"]}),/*#__PURE__*/t(\"p\",{children:[\"A few weeks later, Annie Mac supported the record on her \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CBX0gAlg4rz/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"show\"})}),\" for the first time in mid-June. A few weeks later named 'Let's Just' the hottest record in the world by MistaJam who was covering for Annie Mac on her show. \"]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=j8fRZXRFijI&embeds_euri=https%3A%2F%2Fsociallysounddj.com%2F&source_ve_path=MjM4NTE&feature=emb_title\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"New opportunities: Tommy's follow-up was a remix for Rudimental on Atlantic Records \"})}),/*#__PURE__*/e(\"p\",{children:\"The success of Let\u2019s Just and Can\u2019t Explain attracted the attention of Atlantic Records. Atlantic asked Tommy to remix Rudimental\u2019s new collab with Anne Marie and Tion Wayne. Tommy\u2019s second release was a remix for some of the leading names in the U.K. house scene.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2018Come Over\u2019 was supported by dance music\u2019s biggest names on BBC Radio 1. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Marketing the record in the pandemic \"})}),/*#__PURE__*/t(\"p\",{children:[\"The crazy thing about these results is this was Tommy\u2019s \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"first-ever \"})}),\"release. How many underground music artists do you know who have generated over 1 million streams on their first release? In a pandemic?\"]}),/*#__PURE__*/e(\"p\",{children:\"These insane results have happened without Tommy playing it out in clubs and festivals across the summer. When clubs do open again in the U.K., how many music fans will hear this record for the first time?\"}),/*#__PURE__*/e(\"p\",{children:\"This record is going to keep going and going.\"}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:57,id:\"NuxR1AKnL\",[d]:\"Bicep flex their marketing music - Part 3\",[c]:\"001-bicep-flex-muscle-part-3\",[m]:\"5th March, 2021\",[p]:\"Instagram, Live Stream\",[g]:\"Breaking down Bicep's album campaign from the pandemic - Part 3.\",[u]:w({src:\"https://framerusercontent.com/images/0A3b9SgGepXeaLtlE31OxCFkh2I.png?scale-down-to=512\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"After the marketing strategy of\"}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\\xa0Isles\"})}),/*#__PURE__*/e(\"strong\",{children:\", Bicep followed this with an audio-visual experience streamed live to the world on Friday 26th February.\"})]}),/*#__PURE__*/e(\"p\",{children:\"The third part of this edition of The Blueprint breaks down how Bicep successfully brought the rave to fans living rooms by performing their second album live for the very first time.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re new here, you might want to read\\xa0\",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/blueprint-001-bicep-flex-muscle/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Part 1\"})})}),/*#__PURE__*/e(\"strong\",{children:\"\\xa0\"}),\"and\\xa0\",/*#__PURE__*/e(i,{href:\"https://sociallysounddj.com/feed/001-bicep-flex-muscle-part-2/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Part 2\"})})}),\"\\xa0before you continue.\"]}),/*#__PURE__*/e(\"p\",{children:\"The blueprint to success is right in front of you, you just have to look in the right places.\"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=YEy32jkty-w&ab_channel=BICEP\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bicep Live\"})}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s make one thing clear, Bicep Live was a pre-recorded stream with such high production levels it should be considered a film.\"}),/*#__PURE__*/e(\"p\",{children:\"Bicep thanked the full crew behind the production in a social media post tagging 18 people, alongside their management This Is Music, Ninja Tune and ticket platform Dice.\"}),/*#__PURE__*/e(\"p\",{children:\"This one stream could have had around 30 to 40 people working on it. When you consider most artists only use one camera to stream, this is one hell of an effort to create the best experience possible.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Fan Involvement - The Home Setup\"})}),/*#__PURE__*/e(\"p\",{children:\"Throughout the whole campaign, Bicep has involved its fans every step of the way. In another social media post, Bicep advised ravers at home to create the best setup possible.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CBIG SCREENS AND GOOD SPEAKERS ARE RECOMMENDED.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"When you go all this effort, it is clear that you are hoping to create a special experience for your viewers.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Fan Involvement - User-Generated Content (UGC)\"})}),/*#__PURE__*/e(\"p\",{children:\"In another notable moment, their advice for fans was to share their home setups for the stream on their Instagram Stories. Here is another example of Bicep encouraging user-generated content from their audience in this campaign.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Fan Involvement - The Countdown\"})}),/*#__PURE__*/e(\"p\",{children:\"The key part of the whole Bicep Live marketing strategy was the countdown. Virtual ticketed events get the most sales in the last few days of the campaign. Ten days before the stream, both Bicep and Ninja Tune counted down the days by breaking down the key moments of the stream into bite-size content.\"}),/*#__PURE__*/e(\"p\",{children:\"On Twitter, videos were shared in a landscape format as you would see on the stream and on YouTube. On Instagram, the assets were repurposed to 15-second clips to fit the most engaging mediums of the app \u2013 Reels and Stories.\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(58, 79, 102)\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLURSkOJcLx/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Save the date\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLW4AoGJkwG/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Ten days to go\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLenkG3JTnc/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"One week to go\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLjQzR-JtuJ/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Five days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLmXMLdJ2KE/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Four days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLo7tJwJtY8/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Three days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLrmHOvpiJ6/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Two days\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLuPthVpkQV/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tomorrow + Set Times\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLv6QOnpytj/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Tonight\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(i,{href:\"https://www.instagram.com/p/CLw17djpOeZ/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Last call\"})})})})]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=q4yHx1WWr34&ab_channel=BICEP\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bicep - X - The Music Video\"})}),/*#__PURE__*/t(\"p\",{children:[\"One of my favourite tracks off the album is \u2018\",/*#__PURE__*/e(\"strong\",{children:\"X\"}),\"\u2018. Green, blue and pink rectangular strobes flashed across the screen while multiple different camera angles saw Andy and Matt performing the track live in the background. Never has knob-twiddling looked so artistic.\"]}),/*#__PURE__*/t(\"p\",{children:[\"The footage of \u2018X\u2019 is now on Bicep\u2019s YouTube as the official\\xa0\",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=q4yHx1WWr34&ab_channel=BICEP\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"video\"})}),\"\\xa0for this track. This allows fans to continue the conversation about the stream on the internet's biggest video search platform. It also shows fans who didn\u2019t purchase the stream a six-minute clip of what they missed.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bicep Live - Return on Investment \"})}),/*#__PURE__*/t(\"p\",{children:[\"A ticketed live experience is the perfect \u2018Build Once, Sell Twice\u2019 online product. With a ticketed event, you are limited by capacity. Virtual live events have no capacity limits. Let\u2019s say Bicep and Ninja Tune sold 10,000 tickets for this event at \\xa314 each. \",/*#__PURE__*/e(\"strong\",{children:\"That\u2019s \\xa3140k to split across the teams in the middle of the pandemic. Hopefully, this income could be used to save some people's jobs. \"})]}),/*#__PURE__*/e(\"p\",{children:\"In one final push, Bicep and Ninja Tune also announced fans will be able to rewatch the stream for the next two weekends. New customers can also purchase the stream if they missed out the first time.\"}),/*#__PURE__*/e(\"p\",{children:\"This whole campaign is the blueprint to follow in the future. This is how to market an album and monetise it with a live event both online and off. Pandemic or not.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Thanks for reading. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Andrew at Socially Sound \uD83E\uDDE2\"})})]})},{index:58,id:\"zIlmQauJx\",[d]:\"Bicep flex their marketing muscle - Part 2\",[c]:\"001-bicep-flex-muscle-part-2\",[m]:\"2nd February 2021\",[p]:\"instagram, facebook\",[g]:\"Breaking down Bicep's album campaign from the pandemic - Part 2. \",[u]:w({src:\"https://framerusercontent.com/images/AX7CfN4taljjWeNPfnOTtm9ihhI.jpg?scale-down-to=512\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bicep are the talk of electronic music right now. \"})}),/*#__PURE__*/e(\"p\",{children:\"Their second LP, Isles, dropped on Ninja Tune two weeks ago reaching #2 in the U.K. album charts. Part II of The Blueprint #001 shows you how Ninja Tune and Bicep flexed their marketing muscles to release an album planned for the dancefloor when dancefloors are off-limits.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Read Part One here. \"}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=YVSYJjk3bvo&ab_channel=BICEP\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Motion Graphics \"})}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s start by talking about the motion graphics used for the artwork of Isles\\xa0and its lead singles throughout the campaign.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"The artwork and animations are designed by \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/studiodegrau/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Studio Degrau\"})}),\". The animated monumental sculptures give\",/*#__PURE__*/e(\"em\",{children:\"\\xa0Isles\"}),\"\\xa0its own identity that effortlessly translates to a number of different online mediums. The artwork is iconic it also translates to vinyl sleeves and stand-alone prints.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:'\"Bicep is more than electronic music. It is a full experience. One worth snapping and contemplating in your life. Eternalising those moments into monumental sculptures was our gut. Our will. This is the first part of a bigger adventure, one that makes us really proud of having the opportunity to come on board.\" '}),/*#__PURE__*/e(\"strong\",{children:\"- Studio Degrau on Instagram\"})]}),/*#__PURE__*/e(\"p\",{children:\"I can only imagine what the production of the live show is going to be like...\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,1aGmftcYwEM76ZcvK9xtbMCbn8g.jpg?originalFilename=141499020_217607386745878_7714288674869207108_n.jpg\",\"data-framer-height\":\"717\",\"data-framer-width\":\"1080\",height:\"358\",src:\"https://framerusercontent.com/images/1aGmftcYwEM76ZcvK9xtbMCbn8g.jpg\",style:{aspectRatio:\"1080 / 717\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,c5KtC90jcd2WOvHzJ03zzOydJw0.jpg\",\"data-framer-height\":\"725\",\"data-framer-width\":\"1080\",height:\"362\",src:\"https://framerusercontent.com/images/c5KtC90jcd2WOvHzJ03zzOydJw0.jpg\",style:{aspectRatio:\"1080 / 725\"},width:\"540\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Erq2DW55LM87v1fcaDLuwIIQ0k.jpg\",\"data-framer-height\":\"720\",\"data-framer-width\":\"1080\",height:\"360\",src:\"https://framerusercontent.com/images/Erq2DW55LM87v1fcaDLuwIIQ0k.jpg\",style:{aspectRatio:\"1080 / 720\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Private Fan Community\"})}),/*#__PURE__*/e(\"p\",{children:\"One of the biggest challenges for an artist during the last 12 months has been connecting with their audience. With the vast majority of Bicep\u2019s audience connecting at live gigs, Ninja Tune invited Bicep\u2019s fans to a private WhatsApp via a QR code.\"}),/*#__PURE__*/e(\"p\",{children:\"Members of the group were sent out news, audio and video clips or behind-the-scenes content. This created an exclusive feel to the group, with fans receiving news straight to their phone.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"AR Filter - London and Belfast takeover \"})}),/*#__PURE__*/t(\"p\",{children:[\"To take it one step further, Ninja Tune and Bicep created a bespoke \",/*#__PURE__*/e(i,{href:\"https://www.instagram.com/stories/highlights/17927626168489213/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"AR filter\"})}),\". This launched a week before their album release date through Instagram Stories, encouraging fans to create unique content on the app.\"]}),/*#__PURE__*/e(\"p\",{children:\"To further encourage their fanbase to get involved, Ninja Tune and Bicep promised they would choose their favourite filters and project them on landmark buildings in Belfast and London.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})},{index:59,id:\"eReidHVac\",[d]:\"Bicep flex their marketing muscle - Part 1\",[c]:\"blueprint-001-bicep-flex-muscle\",[m]:\"29th January, 2021\",[p]:\"Instagram, Live Stream\",[g]:\"Breaking down Bicep's album campaign from the pandemic - Part 1. \",[u]:w({src:\"https://framerusercontent.com/images/tKIZxIWyKOLJ1DaUDXAFMiQIHwY.jpg\",srcSet:\"https://framerusercontent.com/images/tKIZxIWyKOLJ1DaUDXAFMiQIHwY.jpg?scale-down-to=512 512w, https://framerusercontent.com/images/tKIZxIWyKOLJ1DaUDXAFMiQIHwY.jpg?scale-down-to=1024 1024w, https://framerusercontent.com/images/tKIZxIWyKOLJ1DaUDXAFMiQIHwY.jpg 1080w\"},\"\"),[f]:/*#__PURE__*/t(s.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bicep are the talk of the electronic music industry right now.\\xa0\"})}),/*#__PURE__*/t(\"p\",{children:[\"Their second LP \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Isles\"})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"dropped on Ninja Tune in January (2021), peaking at #2 in the U.K. album charts after the lead singles on the LP generated over 25,000,000 streams in the lead-up to the release.\"]}),/*#__PURE__*/e(\"p\",{children:\"Bicep and Ninja Tune flexed their marketing muscles to release an album planned for the dancefloor when dancefloors are off-limits.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,jbYpXVNsplIxkR5ikq33YcWx31U.jpg\",\"data-framer-height\":\"1350\",\"data-framer-width\":\"1080\",height:\"675\",src:\"https://framerusercontent.com/images/jbYpXVNsplIxkR5ikq33YcWx31U.jpg\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Navigating Covid - Be Transparent \"})}),/*#__PURE__*/e(\"p\",{children:\"Before Bicep could release their first single off the album back in March 2020, they had to navigate the first Covid-19 lockdown and reschedule a number of planned U.K. tour dates. Four of their five dates planned for London, Manchester and Glasgow were rescheduled. One was cancelled completely.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The events at O2 Brixton Academy in London sold 10,000 tickets within minutes with 10,000 people joining the waiting list. That's a lot of disappointed fans...\"}),/*#__PURE__*/e(\"p\",{children:\"Bicep used their platforms to release three statements regarding the cancellation of their events and created a website link for their fans to ask questions or receive refunds. Bicep's fan base stayed with them thanks to their handling of a situation that was out of their control.\\xa0To create a spike in revenue, you have to create a big moment to get your audience talking. Word of mouth is still the most powerful marketing tool there is.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Daytime radio drives streams \"})}),/*#__PURE__*/e(\"p\",{children:\"The postponed events did not stop Bicep and Ninja Tune from releasing music. Bicep dropped Atlas three days after the original London dates. While many artists and labels delayed releasing music during the pandemic, Bicep and Ninja Tune carried on with their plan.\"}),/*#__PURE__*/e(\"p\",{children:\"Without gigs and touring, Bicep relied heavily on radio support to reach new audiences and to drive streams.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Tess Kendall, Ninja Tune, Senior Product Manager, told Music Week \",/*#__PURE__*/e(\"em\",{children:\"\u201CBoth BBC 6 Music and Radio 1 specialist shows have been incredibly supportive in the past. Atlas went on the C-list at Radio 1, which was a first for Bicep. Apricots have been on the Radio 1 B-list for nine weeks as well as the 6 Music A-list. There has also seen a tonne of support on Kiss FM including daytime, as well as spins on BBC Radio 2 and regional shows.\u201D\"})]}),/*#__PURE__*/e(o.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"375 / 210\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(l,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=KbU7GCZeWSE&ab_channel=BICEP\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creating a big moment\"})}),/*#__PURE__*/t(\"p\",{children:[\"In August 2020, Bicep announced its first \",/*#__PURE__*/e(\"strong\",{children:\"BICEP LIVE\"}),\" stream on September 11. To attend the event, fans must purchase a ticket through Dice.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Virtual live-stream events are a very different experience from physical gigs. It\u2019s not about selling tickets on your launch, as the majority of ticket sales for online events happen in the week of the event. There is no capacity limit, and live streams have no ceiling.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Bicep Live - The Results \"})}),/*#__PURE__*/e(\"p\",{children:\"Ninja Tune confirmed to Music Week that the Bicep Live stream was viewed in over 70 different countries, in five different timezones. The live stream was a big hit on social media with fans raving in their living rooms. Bicep\u2019s fan base shared their live reactions to their Twitter and Instagram Stories while discussing Track IDs in Facebook Groups like IOM, as well as private WhatsApp groups between friends.\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Bicep premiered \",/*#__PURE__*/e(i,{href:\"https://www.youtube.com/watch?v=Govg_XmORLE\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Apricots\"})}),\" in the live stream for the first time. 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}