{
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  "sourcesContent": ["import{jsx as e,jsxs as n}from\"react/jsx-runtime\";import{Link as a}from\"framer\";import*as t from\"react\";export const richText=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"Performance max, a type of campaign in \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Ads\"})}),\", is often described as being a \u2018black box\u2019 due to its limited reporting capabilities compared to other campaigns. Google has tuned into users' feedback and raised the bar as they unveil the launch of enhanced Pmax performance reporting features and \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"the-latest-gemini-integrations\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"JrXIxZ2h6\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"generative AI tools\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"These updates will provide marketers with deeper data insights, enabling them to create stronger content and expand the conversation around strategy optimisation. \"}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s dive into everything we know about these exciting new features and explore how they can benefit your marketing strategy.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pmax Reporting Features Breakdown\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enhanced Data Visualisation\"})}),/*#__PURE__*/n(\"p\",{children:[\"Google has introduced new charts and graphs that make data easier to digest and understand at a glance. Being able to visually spot anomalies, identify and hypothesise trends improves efficiency and allows marketers to stay ahead of the curve by making better \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"data-driven decisions\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reporting Dashboards\"})}),/*#__PURE__*/e(\"p\",{children:\"Customisable data dashboards will allow marketers to create a personalised view of their campaign data based on what\u2019s important to their strategy. This means marketers can focus on KPIs most useful to driving their business success.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google's new dashboard\"})}),\" allows marketers to choose a variety of widgets and options to build a dashboard that suits their needs and how they best absorb information. Again, improving the efficiency of marketing efforts by enabling quicker data-driven decisions.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Advanced Filtering\"})}),/*#__PURE__*/e(\"p\",{children:\"Applying precise filters to performance data will allow marketers to make better-informed decisions and gain deeper insights. We think that this will be particularly useful for large-scale campaigns that target multiple or broad audiences. So, when it comes to asset-level reporting, you can produce a more targeted analysis.\"}),/*#__PURE__*/e(\"p\",{children:\"Marketers will be able to do this by filtering data by demographics, location or device type to see how different audience segments perform in these areas. This additional insight will help to tailor campaigns to better meet the needs of your target audience and generate more conversions.\"}),/*#__PURE__*/n(\"h2\",{children:[/*#__PURE__*/e(\"strong\",{children:\"New\"}),\" \",/*#__PURE__*/e(\"strong\",{children:\"AI Generation Tools\"})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Use The Power Of AI In All Campaigns\"})}),/*#__PURE__*/n(\"p\",{children:[\"Google's advanced AI asset generation and editing tools will be available to all campaign types rather than a handful. Marketers can expect to see these Generative AI tools appear in App and \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"effective-google-display-ad-strategies-2024\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"wFdA16gvY\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Display campaigns\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Stronger Content Generation\"})}),/*#__PURE__*/e(\"p\",{children:\"Add, remove and replace parts of uploaded images. You can now bring focus to elements of an image asset by using Google's AI to cover unwanted parts of the images. Marketers can A/B test the performance of images with or without certain elements at the touch of a button!\"}),/*#__PURE__*/n(\"p\",{children:[\"Furthermore, marketers can create personalised messaging. Let AI analyse your \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer data\"})}),\" so it can generate headlines and descriptions relevant to your \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"the-importance-of-google-audience-segmentation\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"atOFhBYJt\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"audience segments\"})}),\". This personalised approach will motivate product page views and more conversions.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/e(\"p\",{children:\"The new Pmax reporting features and generative AI tools are essential upgrades in the world of Google Ads. It revolutionises data reporting and analysis. This is a game-changer for marketers! Pairing with the evolution of generative AI, Google is paving the way for marketing that is more creative, efficient and personalised to audiences.\"}),/*#__PURE__*/e(\"p\",{children:\"Businesses of all sizes can benefit from these enhanced insights and efficiencies provided by Google Ads. Marketers can streamline data analysis and create personalised content at scale which allows more conversions and revenue to follow! The future is bright for Google Ads advertisers, making now the perfect time to harness these powerful tools.\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s easy\u2026get started with mira today and let your success story unfold!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText1=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is email optimisation?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Optimising \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/how-dynamic-content-can-boost-your-email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing content\"})}),\" is essential to allowing businesses to grow and develop their tactics and strategies. Applying optimisations throughout your email marketing content can lead to increasing open, click and conversion rates.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why should you optimise your email marketing campaigns?\"})}),/*#__PURE__*/n(\"p\",{children:[\"The key objective of email marketing optimisation is to \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing-metrics-you-should-track\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"improve metrics\"})}),\" and increase sales while developing the customer experience.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Including email optimisation within your strategy can ensure your content is going to the right customers with tailored content that can encourage them to engage with the content.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our top four email marketing optimisation best practices\"})}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Design mobile optimised content\"})})}),/*#__PURE__*/n(\"p\",{children:[\"It is estimated that 41% of all emails are accessed through a mobile device, it is key to have a mobile-responsive email to ensure all subscribers are reached and are engaged with the content. Many \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/a-comprehensive-case-study-of-joshua-james-success-story\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing platforms\"})}),\" allow the option to check what the content would look like on mobile, it is important to ensure emails are mobile optimised and respond well across different screen sizes, apps and devices.\"]}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Choose a recognisable sender name\"})})}),/*#__PURE__*/e(\"p\",{children:\"Would you open an email from an address you don\u2019t know? Probably not because you can\u2019t trust the contents. That is why it is crucial to send emails from an easily recognisable sender name. Using a recognisable sender name is a step towards building a trustworthy relationship with subscribers. Leading to improving customer retention and there for creating a loyal subscriber base. It is crucial to keep the sender name consistent throughout campaigns and flows because if a subscriber doesn\u2019t recognise it, they might not open it.\"}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Create actionable call-to-action (CTA)\"})})}),/*#__PURE__*/e(\"p\",{children:\"Establishing the goal of your email campaign or flow is essential to constructing an effective CTA. Depending on the type of business a CTA can vary, for example, an eCommerce business will likely use \u201CShop Now\u201D or \u201CBuy Now\u201D as this is the action they want their subscribers to take. Once an actionable CTA has been added to the email content, it is important to think about the placement and look of the button. The button needs to grab the attention of your subscribers and compel them to follow through with the intended action.\"}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h3\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h3\",{children:\"Continuous testing\"})})}),/*#__PURE__*/n(\"p\",{children:[\"\\xa0Constantly running tests and analysing results is the only way to successfully optimise your email content. Email marketing A/B tests are vital to this testing process, choosing from testing \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/increasing-revenue-by-23-for-harringtons-through-email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email design\"})}),\" styles, subject lines, CTAs and so much more. By testing you can discover what resonates best with your subscribers and therefore carry these results into your content to assist the optimisations.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"In essence, optimising email marketing content is crucial to encouraging subscribers to improve open, click and conversion rates. Using best practices such as designing for mobile, using a recognisable sender name, creating compelling CTAs and continuously testing content can contribute to the development of \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/effective-email-marketing-techniques-to-boost-your-campaigns\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing strategies\"})}),\".\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Is it time for you to optimise your email marketing content to increase open, click, conversion rates and therefore engagement? Get in touch today with \",/*#__PURE__*/e(a,{href:\"https://calendly.com/gareth-miramarketing/free-discovery-call?month=2024-08\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"mira marketing\"})}),\" to book your no-obligation call.\\xa0\"]})]});export const richText2=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We understand that life gets busy as a business owner and regrettably, your marketing may sometimes take the backseat. What if we told you it doesn\u2019t have to be this way? Google Ads campaigns can secure your business a position in SERPs. Learn how to simplify campaign management once initial optimisations are in place by avoiding common errors.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How To Easier Manage Your PPC Strategy\"})}),/*#__PURE__*/n(\"p\",{children:[\"Working in a fast-paced, \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing agency\"})}),\" with a broad range of clientele, we understand the importance of a clear strategy. Here are a few common marketing mistakes we've noticed when managing PPC campaigns that can hinder the generation of impressive performance.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"mira\u2019s PPC Dont\u2019s\"})}),/*#__PURE__*/n(\"p\",{children:[\"\uD83D\uDD24 Not conducting thorough \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/5-ways-to-discover-new-keywords\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"keyword research \"})}),\"and instead relying on gut feelings or subjective points of view can harm how well you manage campaigns. The \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/5-ways-to-discover-new-keywords\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Keyword Planner\"})}),\" does all the work for you, generating keywords from prompts and providing insight into search volume or what CPC you\u2019re looking at.\"]}),/*#__PURE__*/n(\"p\",{children:[\"\uD83D\uDCC5 Insufficient planning around competitors or external events can make managing campaigns difficult. Without this insight, you may become frustrated when performance plateaus despite your optimisation efforts. It\u2019s crucial to identify and monitor your competitors to develop \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/how-to-maximise-roi-with-ppc-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"creative strategies \"})}),\"that can propel you to the top. As well as this, remember that social factors such as Prime Day or elections may explain dips in ROAS or a slower flow of website traffic.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u274C Negative keywords are equally as important and not using them may cause more problems. They prevent wasteful marketing by preventing your ads from appearing for certain terms, whether it\u2019s a competitor, upper funnel user or simply irrelevant contextual keywords.\"}),/*#__PURE__*/n(\"p\",{children:[\"\uD83D\uDEEC Landing page user experience is also a key factor that ensures your Google marketing efforts are not going to waste. Making intentful \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"best-practices-for-landing-page-optimisation\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"wRzqSFkuJ\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"landing page SEO optimisations\"})}),\" for conversions and supporting the user journey ensures easier management by eliminating the impact of a poor website, giving you clarity on what needs to be optimised in the case of slower performance.\"]}),/*#__PURE__*/n(\"p\",{children:[\"\uD83D\uDD01 Applying \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"auto recommendations\"})}),\" without evaluating their impact on KPIs is a common pitfall for marketers. Instead, these recommendations should be used as inspiration and provide insight. Blindly applying all automated suggestions will run through your budget and weaken your targeting, making it challenging and time-consuming to recover from.\"]}),/*#__PURE__*/n(\"p\",{children:[\"So what should you do? Campaigns will learn to optimise better via \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"the-latest-gemini-integrations\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"JrXIxZ2h6\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google AI\"})}),\" and algorithms. As a marketer, the key to effective management is feeding your campaigns with the strongest data available. If you should take anything away, it should be that \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"PPC management\"})}),\" is all about researching, budgeting, testing, reporting and repeating what works! Become comfortable with being decisive when eliminating elements of your campaign that produce less or no ROI.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"With the right tools and information, you\u2019ll be able to implement \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"pay per click campaigns\"})}),\" in no time. For further insights why not check out more \",/*#__PURE__*/e(a,{href:{webPageId:\"gudGbLUE_\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Ads blogs\"})}),\" from our credited PPC experts? Master \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"how-to-master-google-shopping\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"JJ0IJsjz9\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Shopping\"})}),\", learn how to devise a stronger \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"the-importance-of-google-audience-segmentation\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"atOFhBYJt\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"audience segmentation\"})}),\" strategy or simply contact us today to see how our proven PPC management can propel your brand to new heights!\"]}),/*#__PURE__*/n(\"h2\",{children:[\"Want more? We've got you! PPC, Email & Paid Social blogs \uD83D\uDC49 \",/*#__PURE__*/e(a,{href:{webPageId:\"gudGbLUE_\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"https://www.miramarketing.co.uk/blog\"})})]})]});export const richText3=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is Email Personalisation?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Email personalisation is a technique businesses can use to send unique emails to each subscriber. Using personalisation within your \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing strategy\"})}),\" can encourage a strong and loyal relationship. A remarkable 72% of customers only engage with personalised email content.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Are The Benefits Of Email Personalisation?\"})}),/*#__PURE__*/e(\"h3\",{children:\"Increased Open Rates\"}),/*#__PURE__*/n(\"p\",{children:[\"Using personalisation within email marketing isn\u2019t limited to the email content, personalising \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/best-practices-to-create-captivating-subject-lines\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"subject lines\"})}),\" can lead to higher open rates. For example, adding the first name of subscribers can make an email stand out more in the inbox and therefore prompt engagement.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Encourage customer engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Personalised email campaigns have an increased engagement rate compared to general emails. This can then improve the chance of a subscriber converting within the email such as clicking a link to a website, resulting in more opportunities to convert.\"}),/*#__PURE__*/e(\"h3\",{children:\"Build loyal relationships\"}),/*#__PURE__*/e(\"p\",{children:\"Applying personalisation within your email marketing strategy can build stronger relationships with your subscriber base. For example, sending a sale email to your subscribers with personalised products or services can show them how much you value them.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Four Email Marketing Personalisation Strategies\"})}),/*#__PURE__*/e(\"h3\",{children:\"Segmentation\"}),/*#__PURE__*/n(\"p\",{children:[\"Segmenting your subscriber base is a brilliant way to ensure you are sending personalised content which will grab their attention. There are multiple ways to apply \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/mastering-segmentation-for-targeted-email-campaigns\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email segmentation\"})}),\" within your audience such as website activity, recent orders and many many more. Sending personalised content to your subscribers has never been easier. For instance, a business has segmented its audience by clothing interests and using this, it is possible to send content which is relevant to each customer.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Automation\"}),/*#__PURE__*/n(\"p\",{children:[\"Using personalisation with \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/how-automation-is-transforming-marketing-strategies\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email automation\"})}),\" is a great way to build a relationship with your subscribers and continue to drive conversions. An example of using personalisation within an email is an abandoned cart flow, this is a great way to recover lost revenue by a customer leaving products in their carts. Abandoned cart emails target customers with specific products to remind them to complete their purchases.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Recommendations\"}),/*#__PURE__*/e(\"p\",{children:\"If you want to increase revenue, a brilliant way to do that is through sending subscribers products which are related to previous purchases as recommendations. This can be done through email marketing campaigns or flows. For example, an upsell flow sends automated emails to subscribers with recommendations based on their purchase history.\"}),/*#__PURE__*/e(\"h3\",{children:\"Collecting Data\"}),/*#__PURE__*/n(\"p\",{children:[\"To utilise personalisation to its full potential, collecting \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/how-to-collect-email-personalisation-data-effectively\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"first-party data\"})}),\" from your subscribers is essential. There are many different ways this can be done such as a sign-up form on a website or through their actions on a website. There can be multiple different types of data which can be collected, however, in email marketing, it is key to collect names and email addresses.\"]}),/*#__PURE__*/e(\"p\",{children:\"Overall, making your subscribers feel special and valued is key to building relationships and increasing conversions. Using segmentation, automation, recommendations and data collection can help your business benefit from personalisation.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"Do you want to develop your email marketing strategy? \",/*#__PURE__*/e(a,{href:{webPageId:\"ViMBjoqui\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Contact\"})}),\" mira marketing our \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle based digital marketing agency\"})}),\" to arrange a no-obligation call.\"]}),/*#__PURE__*/e(\"p\",{children:\"Want to get weekly marketing tips, insights, and news straight to your inbox? Sign up to our weekly newsletter!\"})]});export const richText4=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Marketing is as much about the dialogue between brand and customer as it is about simply conveying a message. And that applies more than ever on social media. Brands that tap into social media engagement don\u2019t just passively post in the hopes their campaigns find the right people - they initiate and facilitate interactions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What is Social Media Engagement?\"}),/*#__PURE__*/n(\"p\",{children:[\"Social media engagement refers to the interactions between a brand and its audience on social media platforms. These interactions can include likes, comments, shares, retweets, and direct messages. These interactions are all about building relationships with customers that turn into \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"brand loyalty\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Why is Engagement Important for Ad Campaigns?\"}),/*#__PURE__*/e(\"h3\",{children:\"Authenticity\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When a customer feels they are being reached out to directly, or can see other people being interacted with positively, it adds a layer of authenticity and trust towards that business. This can involve answering questions directly on social media, responding to reviews and feedback (both positive and negative), liking organic posts and comments that mention the brand, and engaging with customers over live streams.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If a brand doesn\u2019t show that they are engaged with their customers, this can raise suspicion and doubt about the trustworthiness of a brand, prompting the question: \u201CIf they don\u2019t care about their other customers, why would they care about me?\u201D\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Real-Time Feedback\"}),/*#__PURE__*/n(\"p\",{children:[\"The reverse of the first point is also true - if people aren\u2019t engaging, then it\u2019s harder to gauge whether your marketing is helping you acquire customers who will stick with you in the long run. Looking at engagement metrics on your posts, whether \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid social ads\"})}),\" or organic social media, can be an easy indicator of what people want to see.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Some of the \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/meta-new-attribution-setting\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"key engagement metrics\"})}),\" you can focus on, depending on your content, include likes/reactions, average watch time, click-through rate, and cost per click.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Cost-Effectiveness\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For algorithms on Facebook, Instagram and TikTok, social media engagement is one of the key indicators of how relevant an ad is. High engagement on a post, also known as social proof, informs the algorithm that the post is relevant to the audience seeing it, increasing the likelihood of it being shown to more people at a lower cost.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"Gathering engagement on organic posts can also benefit your paid ads campaigns. By creating an ad using the Post ID function by selecting \u2018Use existing post\u2019 in Meta Ads Manager, you can use high-performing \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"organic posts as ads on Facebook\"})}),\" and Instagram. This allows you to attach a link and call-to-action button for sales, leads, and more.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"How to Boost Social Media Engagement\"}),/*#__PURE__*/e(\"h3\",{children:\"Create high-quality content\"}),/*#__PURE__*/e(\"p\",{children:\"Bland, uninspiring content is not going to get you anywhere. After all, people are scrolling their social media feeds to be entertained and inspired, not to be fed boring ads. Using high-quality and visually appealing images, effective storytelling and editing in videos, and writing compelling copy are all ways you can make someone stop scrolling and see what you have to say.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Encourage interaction\"}),/*#__PURE__*/e(\"p\",{children:\"Asking questions, running polls, and generally inviting people to like, comment and share your posts can be the most direct way to gather engagement. Make sure to use clear call-to-actions, such as \u2018Comment below\u2019 and \u2018Share this post\u2019. Not only will you increase your engagement metrics, but you can also gather insights into the types of products and services that people want to see from you.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"However, be aware that social media platforms can penalise accounts that go overboard with this, so avoid any approaches that might get your posts flagged for \u2018engagement farming\u2019, such as posting controversial content that incites people to comment.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Consistency\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"Social media engagement is not a one-and-done type of \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"marketing strategy\"})}),\". To continue nurturing customer relationships, posting consistently is key. Note that consistency doesn\u2019t mean non-stop posting - you\u2019re better off putting out regular high-quality content once or twice a week than low-effort posts every day. A content calendar can help you with keeping track of what you want to post and when.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Engage Back\"}),/*#__PURE__*/e(\"p\",{children:\"Engagement isn\u2019t a one-way street. Interacting with your audience directly shows that there are real people behind your brand and that you care about your customer\u2019s needs, wants and opinions. Participating in comment threads, liking and responding to posts you\u2019ve been tagged in, and answering direct messages are all great ways of building customer loyalty alongside engagement.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/n(\"p\",{children:[\"Engagement plays a vital role in your \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"social media marketing campaigns\"})}),\", whether you\u2019re running paid ads, building an organic presence or nurturing existing customers. Improving engagement pays off in many ways, as it allows you to refine your content based on responses from your target audience, can boost visibility in social media algorithms, and helps you find those customers who will keep coming back for more.\"]}),/*#__PURE__*/e(\"p\",{children:\"-\"}),/*#__PURE__*/n(\"p\",{children:[\"Want to know more about using social media engagement for your brand? \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/midweek-mira\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Sign up\"})}),\" to our weekly newsletter for more digital marketing tips, guides and updates!\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Need a hand with building your social media strategy? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle digital marketing agency\"})}),\" today to arrange a no-obligation call.\\xa0\"]})]});export const richText5=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"A website's landing page may sometimes go unnoticed in its impact on driving business growth. Marketing such as \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Ads\"})}),\" or \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Facebook Ads\"})}),\" may pull the user in and get them on this page, but this page has got to be efficient and sell them to consolidate their buying decision.\"]}),/*#__PURE__*/e(\"p\",{children:\"Landing page optimisation does just that by creating an experience that resonates with visitors to convert them into paying customers. Simply put, a landing page is the webpage that users first land on after organically clicking or clicking through a paid ad.\"}),/*#__PURE__*/n(\"p\",{children:[\"Let\u2019s take a look at a few mira approved \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"landing page strategy\"})}),\" tips.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"1\uFE0F\u20E3 Get to know your audience\"})}),/*#__PURE__*/n(\"p\",{children:[\"The more insight that you have about your audience, the more chance you have of creating an experience that is meaningful to them. Think about the \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"mapping-the-customer-journey-a-complete-guide\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"rjk4XSMRO\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer journey\"})}),\" and optimise for it. For example, where do they fit in the \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"marketing funnel\"})}),\"?\"]}),/*#__PURE__*/e(\"p\",{children:\"Top of the funnel pages should still be product-centric but have that additional layer of education for an unaware user in a thought-provoking way. Put yourself in the position of being problem or solution-unaware and devise a way to solve that via the copy on site.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Middle of the funnel landing pages should be more convincing. This is because the user may already be aware of your brand but need further nurturing before they convert. You could do this by offering a free download to an e-book if you\u2019re a lead gen business or offers such as free trials for e-commerce businesses.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Lastly, bottom of the funnel pages should be focused solely on the product/service and be optimised for conversions. At this point, the user doesn't need as much education because they are actively searching for the product or are aware of a problem or solution. Do this by showcasing case studies, customer testimonials, reviews and USP\u2019s to make that buying decision concrete.\"}),/*#__PURE__*/n(\"h2\",{children:[\"2\uFE0F\u20E3 \",/*#__PURE__*/e(\"strong\",{children:\"Track visitor behaviour\\xa0\"})]}),/*#__PURE__*/n(\"p\",{children:[\"By using real data to decipher what works from real visitor experiences is an effective way to move forward and optimise for better performance. \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Heatmaps\"})}),\" are visual data reports effective for landing page optimisation.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Scroll maps\"})}),\" show how far users scroll down a page, revealing how much information is being viewed on the site which has an impact on user behaviour. If you notice users are not scrolling far enough to see important content, consider moving things like \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"USP\"})}),\"s higher on the page. This ensures that they are seen by a higher concentration of uses which captures their attention for longer and will decrease bounce rates.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3\uFE0F\u20E3 Remember the purpose of your page\"})}),/*#__PURE__*/n(\"p\",{children:[\"Keep conversions in mind. Take the time to implement \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"how-to-boost-sales-with-conversion-rate-optimisation\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"gDCxU8o8p\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimisation\"})}),\" best practice which optimises crucial elements to encourage more conversions.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CTAs\"}),\" - an eye-catching call to action button that portrays a clear message will help solidify buying behaviour. Ensure that your \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"CTA\"})}),\" is in a readable font with contrasting colours.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Images\"}),\" - the right visuals can reinforce your message and tell your brand story further. Ensure that they are compressed so they don\u2019t slow down page load speed, and describe the page within the \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/importance-of-alt-text-best-practices\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"image alt text\"})}),\" to help your SEO.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Value proposition\"}),\" - crafting a clear headline that makes sense alongside PPC ads that the user may have come from will ensure streamlining and encourage the user to stay on your page.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our final thoughts\u2026\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to landing pages, always remember that using real user data can make conversion rates soar. Utilise feedback to collect as much information about your visitors and get brainstorming as to how you can improve user experiences based upon this.\"}),/*#__PURE__*/n(\"p\",{children:[\"With the above strategies in place, you\u2019re putting your brand in a strong position to encourage conversions at all levels of the funnel. Find out more on how you can \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"scale your business\"})}),\" with mira marketing today and get in touch for a free consultation.\"]})]});export const richText6=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Is Dynamic Email Content?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Dynamic content within \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing\"})}),\" is any type of content which will change depending on a subscriber\u2019s preferences, data or behaviours. Meaning instead of sending a generic email to your subscribers, dynamic content can help personalise emails to your subscriber\u2019s specific needs or wants.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What Are The Benefits Of Dynamic Content?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Dynamic email content provides value to your \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/mastering-segmentation-for-targeted-email-campaigns\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing strategy\"})}),\" by improving your relationship with your subscribers by only showing them relevant content. There are many benefits to using dynamic email content, but here are just a few\u2026\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Increase Engagement\"})}),/*#__PURE__*/e(\"p\",{children:\"As soon as your subscriber opens your email, you need to grab their attention and seeing relevant content to them is more likely to encourage them to read the entire email and therefore, increase engagement. 88% of subscribers are more likely to positively react to an email if it looks like it has been tailored to them and their needs.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Enhance Customer Experience\"})}),/*#__PURE__*/e(\"p\",{children:\"Sharing dynamic email content is a brilliant way to improve your customer experience, as this can allow you to cater to each of your subscriber's needs. Creating personalised experiences which lead to strong relationships and turning your subscribers into loyal customers.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Improve Click-Through Rates\"})}),/*#__PURE__*/n(\"p\",{children:[\"The end goal of sending an email campaign is for your subscribers to click on a link, leading them to your desired destination which can increase website traffic and therefore increase engagement. Using dynamic email content is the best way to encourage this because if the content is relevant, they are more likely to read the full email and eventually click a link, improving \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/a-comprehensive-case-study-of-joshua-james-success-story\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"click-through rate\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How Does Dynamic Content Work?\"})}),/*#__PURE__*/e(\"p\",{children:\"Using dynamic email content doesn\u2019t have to mean the whole email has to be tailored to every person, using dynamic content in sections can be just as beneficial. For example, you are a business which has a physical and online shop, but when subscribers sign up for your newsletter you collect data on whether they are \u201CLocal to store\u201D. Your store is going to be extending shopping hours and you want to let your in-store customers know but you don\u2019t want to send out a specific email campaign. Therefore you can set up a dynamic email content block which will only show subscribers who have the geographical \u201CLocal to store\u201D data stored in their profile. This can make the creation of your email marketing campaigns more efficient, creating 1 email which can cater to multiple profile properties.\"}),/*#__PURE__*/e(\"p\",{children:\"Overall, dynamic email content delivers suitable content to your subscriber's inbox using preferences, data or behaviours. Using dynamic email content is a great way to boost your email marketing strategy as it can increase or improve engagement, customer experience and click-through rates.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"Looking to find out more about how to boost your email marketing strategy for your business? \",/*#__PURE__*/e(a,{href:\"https://calendly.com/gareth-miramarketing/free-discovery-call?month=2024-07\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Contact \"})}),\"mira Marketing, a \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing agency\"})}),\" based in Newcastle, for your free, no-obligation consultation. We have a team of experts ready and waiting to help you and your business grow.\"]})]});export const richText7=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"When running Meta ads, you\u2019re able to use the same ad for multiple placements across Facebook and Instagram. One of the most important is for \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram Story ads\"})}),\". When Meta\u2019s algorithm allocates budget based on Advantage+ ad placements, you\u2019ll tend to see mobile Story ads using a good chunk of the overall spend.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Why? Well, according to research from SocialPilot, over 70% of Instagram\u2019s 500 million daily users watch \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram Stories\"})}),\" daily. And with a whole phone screen to utilise, it\u2019s the perfect place to get your content in front of a big audience.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What are Instagram Story ads?\"}),/*#__PURE__*/n(\"p\",{children:[\"Like in-feed \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid ads\"})}),\", Instagram Story ads look the same as native Story posts, appearing between those posted by followed accounts. They take up the whole screen on mobile (9:16) and can use either images or video. These have a set amount of time they will appear before automatically moving on to the next Story - 5 seconds for images or 15 seconds for video. Any videos that last longer than 15 seconds will be broken down into separate sections.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s changed for CTAs?\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"Meta has started rolling out a feature that allows you to include discount offers within the call-to-action button that appears at the bottom of \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Story ads\"})}),\". Brands will be able to add either a percentage or cash amount discount, plus optional discount codes and date ranges. These will then be featured alongside the \u2018Shop Now\u2019 (or other chosen CTA) for users to click.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"How do I add offers?\"}),/*#__PURE__*/e(\"p\",{children:\"First, it should be noted that this feature hasn\u2019t yet been rolled out to all accounts, so you may need to wait to use it.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"If you are able to, you\u2019ll need to use Traffic, Engagement, Leads or Sales as your \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ad objective\"})}),\".\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Set up your campaign and ad set as normal, though making sure that \u2018Use a catalogue\u2019 is switched off at a campaign level if your objective is Sales.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Your conversion location should be Website, allowing you to add the link to your site under \u2018Ad sources > Website URL\u2019 at an ad level.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Meta ads manager adding website URL into ad sources\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,GK22iU4d70shIo9ryorMI4T4.png\",\"data-framer-height\":\"978\",\"data-framer-width\":\"844\",height:\"489\",src:\"https://framerusercontent.com/images/GK22iU4d70shIo9ryorMI4T4.png\",srcSet:\"https://framerusercontent.com/images/GK22iU4d70shIo9ryorMI4T4.png 844w\",style:{aspectRatio:\"844 / 978\"},width:\"422\"}),/*#__PURE__*/e(\"p\",{children:\"Once you\u2019ve added your website link, Ads Manager may be able to automatically pull through discounts automatically from your site. If your offers don\u2019t come through automatically, don\u2019t worry! You can add these manually.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Select \u2018Set up manually\u2019. From here, you\u2019ll be able to set up new discounts, in addition to changing and deleting ones that have been automatically added.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Adding a discount in Meta Ads Manager\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,7McQBvcC6ypTLuWOOgqTQs5TY.png\",\"data-framer-height\":\"820\",\"data-framer-width\":\"1392\",height:\"410\",src:\"https://framerusercontent.com/images/7McQBvcC6ypTLuWOOgqTQs5TY.png\",srcSet:\"https://framerusercontent.com/images/7McQBvcC6ypTLuWOOgqTQs5TY.png?scale-down-to=512 512w,https://framerusercontent.com/images/7McQBvcC6ypTLuWOOgqTQs5TY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/7McQBvcC6ypTLuWOOgqTQs5TY.png 1392w\",style:{aspectRatio:\"1392 / 820\"},width:\"696\"}),/*#__PURE__*/e(\"p\",{children:\"Add your discount amount (percentage or cash), optional discount code* and dates, then click Save.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"*Note: We found that the option to add a code doesn\u2019t always appear. This may be an error that is fixed as the feature continues to be rolled out.\"})}),/*#__PURE__*/e(\"p\",{children:\"Your offer amount should now appear at the bottom of your Story ads, providing even more incentive to click. This feature is also likely to be useful if you want to keep your images and videos as minimalist as possible, but still want to highlight your discount.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Final Thoughts\"}),/*#__PURE__*/n(\"p\",{children:[\"By featuring offers within the CTA button, Meta aims to make Instagram Story ads more engaging than ever, allowing brands to \",/*#__PURE__*/e(a,{href:{pathVariables:{vIKenQP_1:\"unlocking-host-stays-true-potential-using-paid-social\"},unresolvedPathSlugs:{vIKenQP_1:{collectionId:\"jy5mnpJIq\",collectionItemId:\"Kj99IeExu\"}},webPageId:\"sYd1aqRJc\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"increase user engagement\"})}),\" and the overall effectiveness of this placement. With Instagram now being the most downloaded app in the world, you don\u2019t want to miss the opportunity to make the most ads on the platform.\"]}),/*#__PURE__*/e(\"p\",{children:\"-\"}),/*#__PURE__*/n(\"p\",{children:[\"Want to know more about using \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Instagram ads\"})}),\" for your brand? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle digital marketing agency\"})}),\" today to arrange a no-obligation call.\\xa0\"]})]});export const richText8=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Native advertising is a form of paid advertising where the ads match the look and feel of of the format in which they appear. Therefore, they fit \u201Cnatively\u201D and seamlessly integrate onto a page. These ads don\u2019t really look like stand-out ads which doesn\u2019t disrupt how the user interacts. For example, ad pop ups can cause user frustration which leads to a higher page bounce rate. This negatively affects your SEO and general website as attainted users are not willing to see what your business has to offer due to the interruption from ads.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Types Of Native Advertising\"})}),/*#__PURE__*/e(\"p\",{children:\"Native ads come in various forms across various social networks. They can appear on social media like Facebook or X or within Google search results or sidebar.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"In Feed Ads\"})}),/*#__PURE__*/e(\"p\",{children:\"This ad is apart of the user experience and matches the aesthetic of the website in which it\u2019s hosted on. Algorithms automatically place these in front of users who are the best fit to see your ad which contributes to increasing CTR\u2019s and website traffic.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Search & Promoted Listings\"})}),/*#__PURE__*/n(\"p\",{children:[\"These ad types appear at the top of Google search results or in the side bar. These appear as product feeds on a lot of eCommerce sites such as eBay or Amazon. They give your products more exposure in an environment of users who are in the \u2018buying state of mind\u2019 as they actively search and shop. With \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/meta-amazon-partnership\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Amazon now partnering with Meta\"})}),\", these ads are only going to get better. \"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Recommendations\"})}),/*#__PURE__*/e(\"p\",{children:\"This is where the algorithm recommends articles that appear just below the article that users initially land on to read. Advertisers who choose to do this buy a space on a website which then serves the ad that they upload.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How To Increase Brand Growth\"})}),/*#__PURE__*/e(\"p\",{children:\"Why use native advertising? Because it works! Some benefits that marketers love about native advertising includes\u2026\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC41\uFE0F More Effective\"})}),/*#__PURE__*/n(\"p\",{children:[\"Many marketers find that showing visual ads via native advertising over \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"effective-google-display-ad-strategies-2024\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"wFdA16gvY\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"display ads\"})}),\" in Google Ads works better. Consumers look at native ads 53% more than display ads. Due to the placement of native ads such as in search and promoted listings, purchase intent increases by a staggering 18%!\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA4Fights Ad Fatigue\"})}),/*#__PURE__*/e(\"p\",{children:\"Ad fatigue is inevitable and happens to all marketers when the same ads have been running for a while. A decrease in CTR or conversion rate typically indicates this. As native ads are integrated within editorial content they don\u2019t tire out the audience because they appear naturally as part of that feed. As long as advertisers keep content interest to upkeep engagement, ads should never fatigue.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1Hyper Relevance\"})}),/*#__PURE__*/n(\"p\",{children:[\"Ads can sometimes get a bad name\u2026but consumers tend to not care so much when it comes to native advertising. This is because ad placements don\u2019t feel forced or invasive due to specific \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"the-importance-of-google-audience-segmentation\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"atOFhBYJt\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"audience targeting\"})}),\". They seamlessly integrate and are similar to the content the user is reading anyway which has a significant impact on purchase behaviour.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Native advertising is affordable for brands to appear on some of the world's leading publishing websites, therefore driving brand growth. Advertisers have a lot of tools right at their fingertips - from display ads to \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/the-future-of-programmatic-advertising\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"programmatic ads\"})}),\" to performance max, the possibilities are endless. Find out how you can successfully \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"scale your business\"})}),\" with mira marketing today and contact us for a free consultation.\"]})]});export const richText9=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Email marketing\"})}),\" is vital to modern marketing strategies as it can assist your business in nurturing your customers and building a trusting relationship.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Setting Clear Goals\"})}),/*#__PURE__*/n(\"p\",{children:[\"Aligning business and email marketing campaign goals is crucial to staying on track. Every email should have a purpose to drive your goal. For example, your goal could be to \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/a-comprehensive-case-study-of-joshua-james-success-story\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"build brand awareness\"})}),\", to work towards this goal by ensuring your emails are attention-grabbing and consistent. This can lead to strong business recognition and therefore build your identity as a business.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Understanding Your Audience\"})}),/*#__PURE__*/n(\"p\",{children:[\"Using tools such as sign-up forms to collect information from your subscribers is a brilliant way to understand your audience. From this data, you can utilise \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/mastering-segmentation-for-targeted-email-campaigns\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email segmentation\"})}),\" to further target your subscriber base depending on the data collected. Segmenting your audience depending on engagement ensures you are sending relevant content to the correct subscribers. Personalising content to specific segments can drive engagement as subscribers can relate easily.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Crafting Compelling Content\"})}),/*#__PURE__*/n(\"p\",{children:[\"With only seconds to grab your subscriber's attention, it is vital to create compelling content which will engage them. Designing an \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/best-practices-for-crafting-high-converting-email-templates\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email layout and structure\"})}),\" which tells a story with a clear and concise structure which resonates best with your audience can encourage engagement and therefore drive actions such as clicks and conversions. A different factor to consider is introducing personalisation within your content to give your subscribers a tailored experience. This can be done in many ways but a common use of personalisation is using your subscriber\u2019s first name.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Designing for Impact\"})}),/*#__PURE__*/n(\"p\",{children:[\"Building your email campaign which is designed to create an impact on your audience is a crucial factor in creating a successful \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/effective-email-marketing-techniques-to-boost-your-campaigns\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing campaign\"})}),\". To begin using mobile-optimisation is how can design content which engages your subscribers. 46% of emails are opened on mobiles, so designing emails which are accessible on mobile devices can maximise the reach of your email. Another factor would be using eye-catching images and graphics, implementing these within your email can contribute to conveying your message. However, it is important to not use images or graphics which have large file sizes as this can slow down the loading time of your email.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Implementing a Strong Call to Action (CTA)\"})}),/*#__PURE__*/n(\"p\",{children:[\"To ensure your \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/mastering-your-cta\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Call to Action\"})}),\" (CTA) converts you need to know the purpose of the CTA, what do you want your subscriber to do? What is the goal of your email and CTA? Once you have identified your goal you can adjust your CTA accordingly. For example, in an email campaign that provides your subscribers with educational content, the CTA could be \u201CLearn more\u201D or Find out more\u201D. You are guiding your subscribers to take the action you want them to take. Using action-drive wording is another way to implement a strong CTA, this is telling your subscriber what will happen once they click on the CTA. For example, an invitation email for an event might use CTAs like \u201CReserve my spot\u201D or \u201CI am attending\u201D. These CTAs are direct and to the point, leaving no surprises for your subscribers.\"]}),/*#__PURE__*/e(\"p\",{children:\"In conclusion, understanding your audience, setting clear goals, creating compelling content, designing for impact and implementing strong CTA are key parts of creating a successful email marketing campaign.\"}),/*#__PURE__*/n(\"p\",{children:[\"Do you want to send compelling and engaging email campaigns to your subscribers? \",/*#__PURE__*/e(a,{href:\"https://calendly.com/gareth-miramarketing/free-discovery-call?month=2024-07\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Get in touch\"})}),\" with \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"mira Marketing\"})}),\" today, we are ready and waiting to transform your email marketing strategy.\"]})]});export const richText10=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is social media listening?\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:{webPageId:\"OgN4MLSHX\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Social media listening\"})}),\" - or simply social listening - is all about finding out what people say and feel about your brand by monitoring specific brand mentions, keywords, topics, industry trends, competitors, and more. These may not be hard numbers, but they\u2019re just as important if you want to cater to the right audience, establish trust, and beat out the competition.\"]}),/*#__PURE__*/e(\"p\",{children:\"It can include (but is not limited to): answering questions through direct messages, replying to posts or in comment sections (whether directly or indirectly mentioned), observing reactions to competitor marketing, and generally keeping up to date with audience trends.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"What are the benefits of social media listening?\"}),/*#__PURE__*/e(\"h3\",{children:\"Customer Insights & Feedback\"}),/*#__PURE__*/e(\"p\",{children:\"In an era where consumers want to feel more connected to the brands they purchase from, your marketing strategy should absolutely include tapping into the wants and needs that your customers are openly expressing. Users typically provide more unfiltered reactions on social media than they might in a survey with specifically framed questions, so you\u2019ll be able to gather raw, honest feedback to shape the development of products, services and marketing campaigns.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Brand Image & Crisis Management\"}),/*#__PURE__*/n(\"p\",{children:[\"By establishing what people are saying about your brand in real time, social media listening allows you to be proactive, rather than reactive, and anticipate reactions before they happen. This can be invaluable when it comes to judging how audiences will respond to certain content and the best way to respond when things do go wrong. Reaching out via social media also allows you to improve \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"mapping-the-customer-journey-a-complete-guide\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"rjk4XSMRO\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"customer relationships\"})}),\" both publicly and privately.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Competitor Analysis\"}),/*#__PURE__*/n(\"p\",{children:[\"If you see your competitors starting to surge ahead in sales and growth, the reasons for this can often be found through \",/*#__PURE__*/e(a,{href:{webPageId:\"OgN4MLSHX\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"social listening.\"})}),\" Monitoring positive reactions to other brands can provide inspiration for your own products and marketing. Equally, if competitors are facing backlash from customers, it can be reveal opportunities for you to jump in and do the opposite, fulfilling the needs that your competitor has failed to deliver.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Trend Analysis\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"With attention spans getting shorter, the time in which a trend lives and dies on social media has rapidly decreased. If you\u2019re going to tap into \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"top-tips-from-tiktok-s-new-trend-digest\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"em4eCARdA\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"viral trends\"})}),\", you need to make sure you\u2019re not arriving at the party too late. Social media listening allows you to recognise trends as they form, including hashtags, storytelling styles, sounds on TikTok and Reels, and more.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In addition to individual trends, being aware of the general direction of trends - described on TikTok as Trend Signals - can help you anticipate the what, where and how of social media trends before they even happen.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"How do I do it?\"}),/*#__PURE__*/n(\"p\",{children:[\"The \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/social-media-listening-strategies\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"best way to carry out social media listening\"})}),\" is to use a dedicated social listening tool. There are a variety of options depending on your personal goals and preferences and usually operate within wider social media content management software. These include Hootsuite, Sprout Social, Brandwatch, Mention, and Brand24.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Many of these tools have been developing AI-powered capabilities to broaden the scope of their analysis, condense information into actionable points, and spot developing trends.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"-\"}),/*#__PURE__*/n(\"p\",{children:[\"Want to know more about using \",/*#__PURE__*/e(a,{href:{webPageId:\"OgN4MLSHX\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"social media listening\"})}),\" for your brand? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle digital marketing agency\"})}),\" today to arrange a no-obligation call.\\xa0\"]})]});export const richText11=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"Marketing is a competitive world. Driving traffic to your website is great but sometimes is just not enough. To truly succeed, you need to hone in on the action of converting\u2026and \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate optimisation\"})}),\" is guaranteed to do just that.\"]}),/*#__PURE__*/n(\"p\",{children:[\"So \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"what is conversion rate optimisation\"})}),\"? It is the practice of enhancing performance to convert more pre-existing traffic into customers or clients. This means that users are more likely to take desired action which is inevitably what every marketer wants!\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to work out conversion rate?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Data won\u2019t mean a lot if you don\u2019t have anything to compare it to. Using this simple \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"conversion rate calculation\"})}),\", you can discover where you currently are and how much you have improved with these effective optimisations.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Compelling CTA\u2019s\"})}),/*#__PURE__*/n(\"p\",{children:[\"A CTA is a commonly used term in marketing, meaning \u2018Call To Action\u2019. They give users clear instructions to carry out a desired action. Some \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"call to action examples\"})}),\" include;\"]}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDECD\uFE0F Shop now\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCDD Sign up now\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCDE Get in touch\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDED2 Add to cart\"}),/*#__PURE__*/n(\"p\",{children:[\"To make CTAs stand out, making them unique and different can help motivate customers to carry out your desired action. 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It helps aid \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/leveraging-native-advertising-for-brand-growth\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sustainable growth\"})}),\" by transforming web users into loyal, repeat customers. Begin with our helpful proven strategies paired with continuous optimisation to achieve high conversion rates. We\u2019ve helped 100s of clients win more sales and generate more value with \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ppc marketing\"})}),\". Join in on the success and \",/*#__PURE__*/e(a,{href:{webPageId:\"ViMBjoqui\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"contact us\"})}),\" for your free, no-obligation consultation.\"]})]});export const richText12=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Email marketing\"})}),\" is a cost-effective channel, however, it is time-consuming and you could use that time to build and develop new strategies.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Is Email Marketing?\"}),/*#__PURE__*/n(\"p\",{children:[\"Email marketing is the type of \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/what-is-email-marketing-and-how-can-it-benefit-your-business\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing\"})}),\" which uses sending emails as a way to connect with subscribers. From sale campaigns to automated welcome campaigns, email marketing consists of a range of content to build brand awareness, and loyalty and drive sales.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Are Some Of The Benefits Of An Email Marketing Agency?\"}),/*#__PURE__*/e(\"p\",{children:\"Investing in an email marketing agency is a brilliant way to take full advantage of your email marketing efforts, using experts to help your business grow.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Market Research\"})}),/*#__PURE__*/n(\"p\",{children:[\"The first step in creating content got your business is market research, email marketing agencies track multiple different variables to help develop businesses. Email agencies will look at a vast range of data to discover the best pathway for your business. When agencies conduct research they look at how your business has previously used email as a marketing channel, such as how previous campaigns performed, what \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing-automation-importance\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email automation\"})}),\" is in place and the overall health of the account.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tailored Strategies\"})}),/*#__PURE__*/n(\"p\",{children:[\"After conducting their research agencies will build a strategy specific to your business, using expert knowledge to implement the best practices for your business to grow. Depending on how your business has been using email marketing, strategies can differ. For example, if your business has only been sending email campaigns, they could benefit from setting up \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/how-to-get-the-most-out-of-your-welcome-series-flow\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"automated emails\"})}),\" to trigger depending on your subscriber's events. On the other hand, if your business has automated emails up and running they might benefit from conducting A/B testing.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Content Creation\"})}),/*#__PURE__*/n(\"p\",{children:[\"Once your strategy has been crafted, it\u2019s now when your email marketing agency's creativity and \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/copywriting-best-practices\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"copywriting expertise\"})}),\" will shine. Email marketers are well-versed in best practices, from dark mode and mobile optimisations to structuring the layout of the email to grab your subscriber's attention.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Expert Analysis\"})}),/*#__PURE__*/e(\"p\",{children:\"Interpreting data from email campaigns can be trying to find a needle in a haystack, that is where your email marketing agency can come in and break down each metric. Analysing these metrics can help your agency develop your strategy and therefore continuously help your business grow.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Testing & Optimising\"})}),/*#__PURE__*/n(\"p\",{children:[\"Once your results have been broken down, an \",/*#__PURE__*/e(a,{href:{webPageId:\"F6LIV192T\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing agency\"})}),\" can use this data to run \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/best-practices-for-a-b-testing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"A/B tests\"})}),\" depending on what your account needs or your business goals. This could include A/B testing subject lines, CTAs or brand colours, once these tests have run the results can help drive data-driven decisions for your business.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In a nutshell, investing in an email marketing agency can benefit your business in multiple ways through market research, tailored strategies, content creation, expert analysis and testing.\"}),/*#__PURE__*/n(\"p\",{children:[\"This is where we can help you empower an effective email marketing strategy in your business, we have a team of eCommerce email marketing experts at \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"mira Marketing\"})}),\" ready to take your email marketing to new heights. 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This campaign type is a fantastic way to broaden the reach of your ads based on the algorithm finding your audience for you with no added targeting options needed. \"]}),/*#__PURE__*/e(\"p\",{children:\"Previously, ASCs had an option for an existing customer budget cap, allowing you to input the maximum amount of budget you wanted it to spend on existing customers. However, back in May, Meta started phasing this feature out. \"}),/*#__PURE__*/e(\"p\",{children:\"So, what should you do instead to segment your audience between new and existing customers?\"}),/*#__PURE__*/e(\"p\",{children:\"Meta has recommended two different approaches \uD83D\uDC47\"}),/*#__PURE__*/e(\"h2\",{children:\"Exclude Using Custom Audiences\"}),/*#__PURE__*/e(\"p\",{children:\"The first is to create a campaign that excludes existing customers using the Custom Audiences feature. This is something we always do so that we can make sure the best messaging is reaching audiences at the right time in the marketing funnel. \"}),/*#__PURE__*/e(\"p\",{children:\"Create a new campaign and select \u2018Manual sales campaign\u2019.\"}),/*#__PURE__*/e(\"img\",{alt:\"Manual sales campaign setup in Meta Ads Manager\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,Ihwm2bpu9f6TUmZrhcDUmhTwJsk.png\",\"data-framer-height\":\"384\",\"data-framer-width\":\"1190\",height:\"192\",src:\"https://framerusercontent.com/images/Ihwm2bpu9f6TUmZrhcDUmhTwJsk.png\",srcSet:\"https://framerusercontent.com/images/Ihwm2bpu9f6TUmZrhcDUmhTwJsk.png?scale-down-to=512 512w,https://framerusercontent.com/images/Ihwm2bpu9f6TUmZrhcDUmhTwJsk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Ihwm2bpu9f6TUmZrhcDUmhTwJsk.png 1190w\",style:{aspectRatio:\"1190 / 384\"},width:\"595\"}),/*#__PURE__*/e(\"p\",{children:\"From here, you\u2019ll want to scroll down to your Audience controls, click on \u2018Show more options\u2019 and then select \u2018Exclude these custom audiences\u2019. From here, you\u2019ll see a list of all of your Custom Audiences that pull data from your existing sources, including the Meta pixel on your website, app data, social media metrics and more. These have to be created manually from the Audiences section in Meta Ads Manager or by switching to original audience options and clicking \u2018Create new > Custom Audience\u2019. \"}),/*#__PURE__*/e(\"img\",{alt:\"Advantage+ audience section in Meta Ads Manager with the 'Switch to original audience options' link highlighted\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,zlfjTBfv4gn4xEgcIIE27X38Fs.png\",\"data-framer-height\":\"474\",\"data-framer-width\":\"1164\",height:\"237\",src:\"https://framerusercontent.com/images/zlfjTBfv4gn4xEgcIIE27X38Fs.png\",srcSet:\"https://framerusercontent.com/images/zlfjTBfv4gn4xEgcIIE27X38Fs.png?scale-down-to=512 512w,https://framerusercontent.com/images/zlfjTBfv4gn4xEgcIIE27X38Fs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zlfjTBfv4gn4xEgcIIE27X38Fs.png 1164w\",style:{aspectRatio:\"1164 / 474\"},width:\"582\"}),/*#__PURE__*/e(\"img\",{alt:\"Create new audience section with Custom Audience selected in the dropdown menu\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,5pg0lSeEybz9MAxCgHVRCbb14.png\",\"data-framer-height\":\"532\",\"data-framer-width\":\"1544\",height:\"266\",src:\"https://framerusercontent.com/images/5pg0lSeEybz9MAxCgHVRCbb14.png\",srcSet:\"https://framerusercontent.com/images/5pg0lSeEybz9MAxCgHVRCbb14.png?scale-down-to=512 512w,https://framerusercontent.com/images/5pg0lSeEybz9MAxCgHVRCbb14.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5pg0lSeEybz9MAxCgHVRCbb14.png 1544w\",style:{aspectRatio:\"1544 / 532\"},width:\"772\"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll want to exclude purchasers, with the retention period depending on the type of product or service that you\u2019re selling, typically 30 or 60 days. This will prevent users who have recently purchased from you from seeing your ads intended for a cold audience. \"}),/*#__PURE__*/e(\"img\",{alt:\"Audience settings with a custom audience exclusion of 30-day purchasers\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,BdV8VoBe2wkEi3GNaL7P6j52M.png\",\"data-framer-height\":\"734\",\"data-framer-width\":\"1190\",height:\"367\",src:\"https://framerusercontent.com/images/BdV8VoBe2wkEi3GNaL7P6j52M.png\",srcSet:\"https://framerusercontent.com/images/BdV8VoBe2wkEi3GNaL7P6j52M.png?scale-down-to=512 512w,https://framerusercontent.com/images/BdV8VoBe2wkEi3GNaL7P6j52M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BdV8VoBe2wkEi3GNaL7P6j52M.png 1190w\",style:{aspectRatio:\"1190 / 734\"},width:\"595\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Use Ad Set Spending Limits\"}),/*#__PURE__*/e(\"p\",{children:\"The second method involves creating a manual campaign with two ad sets. \"}),/*#__PURE__*/e(\"p\",{children:\"You\u2019ll need to set your campaign budget type to Advantage campaign budget, allowing Meta\u2019s algorithm to automatically distribute the budget across all ad sets within your campaign.\"}),/*#__PURE__*/e(\"img\",{alt:\"Advantage campaign budget settings toggled on\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,o5WrBHIhsxgaWV0DVGaIpirrs.png\",\"data-framer-height\":\"446\",\"data-framer-width\":\"1162\",height:\"223\",src:\"https://framerusercontent.com/images/o5WrBHIhsxgaWV0DVGaIpirrs.png\",srcSet:\"https://framerusercontent.com/images/o5WrBHIhsxgaWV0DVGaIpirrs.png?scale-down-to=512 512w,https://framerusercontent.com/images/o5WrBHIhsxgaWV0DVGaIpirrs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/o5WrBHIhsxgaWV0DVGaIpirrs.png 1162w\",style:{aspectRatio:\"1162 / 446\"},width:\"581\"}),/*#__PURE__*/e(\"p\",{children:\"On an ad set level, scroll down to \u2018Budget and schedule\u2019 to find the spending limit options. Tick the option \u2018Ad set spending limits\u2019 and set a maximum budget. The algorithm always aims to spend no more than this amount. \"}),/*#__PURE__*/n(\"p\",{children:[\"We recommend splitting your budget 70:30 between new and existing audiences. So if your campaign budget is \\xa3100 daily, you\u2019ll want to set one Daily maximum to \\xa370 and the other to \\xa330. This will help you maximise your opportunities for \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Facebook ads optimisation\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Ad set spending limits enabled\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,RwCRoBKdC2tk15GmU8v9bqwjr4c.png\",\"data-framer-height\":\"522\",\"data-framer-width\":\"1162\",height:\"261\",src:\"https://framerusercontent.com/images/RwCRoBKdC2tk15GmU8v9bqwjr4c.png\",srcSet:\"https://framerusercontent.com/images/RwCRoBKdC2tk15GmU8v9bqwjr4c.png?scale-down-to=512 512w,https://framerusercontent.com/images/RwCRoBKdC2tk15GmU8v9bqwjr4c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RwCRoBKdC2tk15GmU8v9bqwjr4c.png 1162w\",style:{aspectRatio:\"1162 / 522\"},width:\"581\"}),/*#__PURE__*/e(\"p\",{children:\"For the ad set including your existing customers, you\u2019ll need to switch to original audience options. Then simply select the Custom audience you want to be included - e.g. 30-day purchasers. This means that ads in this ad set will only target existing customers.\"}),/*#__PURE__*/e(\"p\",{children:\"You can then duplicate the same ad into both campaigns or use different ones depending on what you want each audience segment to see. \"}),/*#__PURE__*/e(\"img\",{alt:\"Original audience settings in Meta Ads Manager with a new custom audience of 30-day purchasers\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,3D7NfIc9hNI8KHafwV8N6XkSc5Y.png\",\"data-framer-height\":\"1002\",\"data-framer-width\":\"1162\",height:\"501\",src:\"https://framerusercontent.com/images/3D7NfIc9hNI8KHafwV8N6XkSc5Y.png\",srcSet:\"https://framerusercontent.com/images/3D7NfIc9hNI8KHafwV8N6XkSc5Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/3D7NfIc9hNI8KHafwV8N6XkSc5Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3D7NfIc9hNI8KHafwV8N6XkSc5Y.png 1162w\",style:{aspectRatio:\"1162 / 1002\"},width:\"581\"}),/*#__PURE__*/e(\"p\",{children:\"For the other ad set, you\u2019ll want to do the same as above but exclude your existing customers instead.\"}),/*#__PURE__*/n(\"p\",{children:[\"We prefer to split our prospecting and retargeting audiences into their own campaigns, providing more control over the spend. But by segmenting your audiences in any of these ways, you\u2019re able to provide more bespoke messaging to users depending on their place in the \",/*#__PURE__*/e(a,{href:{pathVariables:{vIKenQP_1:\"how-strategic-marketing-transformed-mud-daddy-s-facebook-ads-growth-journey\"},unresolvedPathSlugs:{vIKenQP_1:{collectionId:\"jy5mnpJIq\",collectionItemId:\"v7R7ZON7b\"}},webPageId:\"sYd1aqRJc\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"sales funnel\"})}),\", making them more likely to convert. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"View By Audience Segments\"}),/*#__PURE__*/e(\"p\",{children:\"But what if you still want to know how Meta\u2019s algorithm is splitting your budget in your Advantage+ Shopping Campaigns? Well, there\u2019s a new tool for that, too.\"}),/*#__PURE__*/n(\"p\",{children:[\"You can now view reports in Meta Ads Manager based on defined \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"audience segments\"})}),\" in sales campaigns. \"]}),/*#__PURE__*/e(\"p\",{children:\"Head to your sidebar and click on Advertising settings. From here, go into Audience segments. On this page, you\u2019ll be able to define two audience types - Engaged audience and Existing customers. You can use Custom Audiences to set these - for example, you could use all web viewers from the past 60 days to define your engaged audience and all purchasers from the past 60 days to define your existing customers.\"}),/*#__PURE__*/e(\"img\",{alt:\"Setting up engaged audience segments with Custom Audiences\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,LZ7qyofR9P944dKi59YqZcvI.png\",\"data-framer-height\":\"1530\",\"data-framer-width\":\"1178\",height:\"765\",src:\"https://framerusercontent.com/images/LZ7qyofR9P944dKi59YqZcvI.png\",srcSet:\"https://framerusercontent.com/images/LZ7qyofR9P944dKi59YqZcvI.png?scale-down-to=1024 788w,https://framerusercontent.com/images/LZ7qyofR9P944dKi59YqZcvI.png 1178w\",style:{aspectRatio:\"1178 / 1530\"},width:\"589\"}),/*#__PURE__*/e(\"p\",{children:\"Once these are set, you\u2019ll be able to view breakdowns of your audience into new, engaged and existing within your sales campaigns. Head into your breakdowns in Meta Ads Manager and filter By demographics > Audience segments. \"}),/*#__PURE__*/e(\"img\",{alt:\"Filtering by Audience segments in Meta Ads Manager\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,QCmWwpMZYfQVquySXfy1HoO6zwg.png\",\"data-framer-height\":\"1076\",\"data-framer-width\":\"868\",height:\"538\",src:\"https://framerusercontent.com/images/QCmWwpMZYfQVquySXfy1HoO6zwg.png\",srcSet:\"https://framerusercontent.com/images/QCmWwpMZYfQVquySXfy1HoO6zwg.png?scale-down-to=1024 826w,https://framerusercontent.com/images/QCmWwpMZYfQVquySXfy1HoO6zwg.png 868w\",style:{aspectRatio:\"868 / 1076\"},width:\"434\"}),/*#__PURE__*/e(\"img\",{alt:\"Breakdown of spend for audience segments\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,nLfFgbustK5viMQMUXT5a2CPEpM.png\",\"data-framer-height\":\"408\",\"data-framer-width\":\"1192\",height:\"204\",src:\"https://framerusercontent.com/images/nLfFgbustK5viMQMUXT5a2CPEpM.png\",srcSet:\"https://framerusercontent.com/images/nLfFgbustK5viMQMUXT5a2CPEpM.png?scale-down-to=512 512w,https://framerusercontent.com/images/nLfFgbustK5viMQMUXT5a2CPEpM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nLfFgbustK5viMQMUXT5a2CPEpM.png 1192w\",style:{aspectRatio:\"1192 / 408\"},width:\"596\"}),/*#__PURE__*/e(\"p\",{children:\"You may initially see more money being spent on an Unknown audience. This is the spend that existed prior to defining your audience segments. \"}),/*#__PURE__*/e(\"p\",{children:\"Even as Meta pushes towards more automated advertising, there are still plenty of workarounds for manual control over your campaigns. Deciding which audiences receive particular ads is one of the best ways to use your budget effectively, giving you more scope to scale up where you need to. \"}),/*#__PURE__*/e(\"p\",{children:\"-\"}),/*#__PURE__*/n(\"p\",{children:[\"Want to know more about using \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid social marketing\"})}),\" for your brand? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle digital marketing agency\"})}),\" today to arrange a no-obligation call. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText14=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Audience segmentation\"})}),\" is a crucial part of marketing. You may be able to run campaigns and optimise well, but if your ads aren't targeted to users within your niche or users with an interest in it, it raises the question is your ad budget being spent efficiently?\"]}),/*#__PURE__*/e(\"p\",{children:\"With audience segmentation, you can gain a deeper understanding of your audience to allow for better tailored messaging and product offerings which drives more conversions and gives you rich bits of data to utilise.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"It can be tempting to market towards every single user but marketing platforms such as \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Ads\"})}),\" is an algorithm, so if you don\u2019t feed it the correct data you won\u2019t see as great of a return.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Now, sometimes no audience signals can be useful. At \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"mira\"})}),\", we implement these campaigns labelled \u2018catch-alls\u2019 to identify strong audiences that could be useful to test, as well as utilise our client's entire inventory. This paired with budget and\",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" tROAS\"})}),\" optimisation can make a great pair!\"]}),/*#__PURE__*/n(\"p\",{children:[\"We will explore different types of \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"audience segmentation\"})}),\" and how you can execute it effectively for your business.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The types of audience segments\"})}),/*#__PURE__*/n(\"p\",{children:[\"You may be asking yourself, \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"what are the different types of target audiences\"})}),\"? Let\u2019s look at Google Ads by breaking them down and defining why and when you should use them\u2026\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Demographics\"})}),/*#__PURE__*/n(\"p\",{children:[\"These are broad characteristics that define who a person is. It can include things like age, gender, income or parental status. \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Demographic targeting\"})}),\" allows you to exclude or include users on a larger scale, making it easier to clean up your targeting for smaller-scale segments such as in-market users.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Predefined data\"})}),/*#__PURE__*/n(\"p\",{children:[\"This contains audience data from \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Analytics\"})}),\" or your chosen marketing platform. Here you can create \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"remarketing\"})}),\" audiences, users who may have abandoned their cart, high value past purchasers and more. What\u2019s great about this is you\u2019re putting your pre-existing customer data to work to encourage more repeat purchasers or similar types of users.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"In-market\"})}),/*#__PURE__*/e(\"p\",{children:\"Target in-market users will allow you to find customers who actively search for products or services across the internet. They have an intent to purchase, so it is the perfect opportunity to nurture that interest with engaging ad copy or promotional deals.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Affinity audiences\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Affinity audiences\"})}),\" are made up of users with similar lifestyles, passions and hobbies. For example, these could be \u2018outdoor enthusiasts\u2019 or \u2018vegetarian lifestyle\u2019. By targeting relevant \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google affinity audiences \"})}),\"it adds that extra layer to \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"segment audiences\"})}),\" more appropriately to the given product, service or offer that you are advertising.\"]}),/*#__PURE__*/n(\"p\",{children:[\"All of the above signals combined can help you crack down on your target audience in Google Ads. This concept can be applied across all marketing channels and remains a crucial aspect of successful marketing. If you want to scale your business profitably with \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing\"})}),\", contact us today for a \",/*#__PURE__*/e(a,{href:{webPageId:\"ViMBjoqui\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"free consultation.\"})})]})]});export const richText15=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"The importance of segmentation\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"what-is-email-segmentation\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"YUSE51NXu\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Email segmentation\"})}),\" is essential for sending your subscribers tailored campaigns and flows, as it involves grouping subscribers based on criteria such as demographics, purchase history, and how they interact with your business. This allows for personalised content that resonates best with your subscribers such as preferences and interests can lead to an increase in the likelihood of engagement and conversion. By leveraging segmentation, you enhance your subscriber's experience by sending targeted campaigns, leading to deeper connections, reducing unsubscribe rates, and gaining valuable insights into audience behaviours. Ultimately, segmentation transforms your email marketing efforts, driving data-driven decisions.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Types of segmentation\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Demographic Segmentation\"}),\" is based on factors such as gender, age and location. For instance, a shoe business can collect data on the gender of its subscribers, to send product-specific campaigns to the relevant segment.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Behavioural Segmentation\"}),\" relates to how your subscribers interact with your business such as orders places, website activity and open rate. For instance, your business can set up VIP segments for customers who have spent over a certain amount of money and therefore send tailored content to this group of subscribers.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Psychographic Segmentation\"}),\" is constructed from your customer interests and lifestyle. For example, a pet supply business which has products for dogs, cats, fish and birds could ask when their subscribers sign up what type of pet supplies they are interested in. With this information, they can use it to send tailored \",/*#__PURE__*/e(a,{href:{webPageId:\"F6LIV192T\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"marketing emails\"})}),\".\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Geographic Segmentation\"}),\" divides your subscribers by their location. For instance, a business with physical stores can send targeted campaigns about the shop to subscribers who have previously added this as an interest.\"]}),/*#__PURE__*/e(\"h2\",{children:\"The benefit of segmenting your subscribers\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reduction in unsubscribe rates\"}),\" - Sending relevant content to your subscribers is beneficial to reducing their want to unsubscribe. Content that your subscribers see as valuable is less likely to come across as spammy, therefore your subscribers receive the content they relate to,\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personalisation \"}),\"- Using personalisation within email contributes to building strong and valuable relationships with your subscribers.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Improved engagement \"}),\"- Emails which are sent to segmented subscribers receive higher open and click rates because the recipient sees it as fitting their needs and will therefore respond positively to the content.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Techniques for Effective Segmentation\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Data Collection\"})}),/*#__PURE__*/e(\"p\",{children:\"You can collect data from your subscribers from the moment they enter your website through a sign-up form. Using these forms effectively is vital to collecting the right data such as first name, birthday, interests and much more from your subscribers. After this data has been collected, use it to tailor content to your recipient to increase engagement and conversion.\"}),/*#__PURE__*/n(\"p\",{children:[\"This data goes a long way to help your \",/*#__PURE__*/e(a,{href:{webPageId:\"F6LIV192T\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"email marketing platform\"})}),\" target your audience with dynamic and personalised content.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dynamic content\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Using dynamic content within your campaigns and flows allows you to customise sections of your emails for different segments. For example, you can send specific promotions and product recommendations tailored to each segment's interests and behaviours.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Testing and optimising\"})}),/*#__PURE__*/e(\"p\",{children:\"Conducting testing on your content is essential for continuously optimising email and improving performance. A/B testing is an excellent method to discover what resonates best with your audience. Using the results from these tests can help you make data-driven decisions.\"}),/*#__PURE__*/e(\"p\",{children:\"In conclusion, using segmentation within your marketing strategies can reduce unsubscribe rates, increase engagement, and provide your subscribers with a personalized experience. By collecting data, incorporating dynamic content, and testing your content, you can achieve higher engagement and conversion rates.\"}),/*#__PURE__*/n(\"p\",{children:[\"Looking to develop your \",/*#__PURE__*/e(a,{href:{webPageId:\"F6LIV192T\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"segmentation strategy\"})}),\" to enhance your marketing efforts? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing company\"})}),\" today. At Mira Marketing, our team of experts is ready to help you optimize your email marketing strategy.\"]})]});export const richText16=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you spend any time scrolling through social media, you\u2019re almost certain to run into content encouraging you to buy something. You may see influencer posts telling you to visit a link in their bio or a paid ad with a \u2018Shop Now\u2019 button that takes you to the brand\u2019s site on your browser.\"}),/*#__PURE__*/n(\"p\",{children:[\"But what if it was even easier than that for someone to make a purchase? That\u2019s where \",/*#__PURE__*/e(\"strong\",{children:\"social commerce\"}),\" comes in.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Social commerce refers to the shopping platforms built into social media apps, such as Facebook, Instagram and TikTok. These allow users to make purchases directly within the social media platform they\u2019re currently using, without the need to visit external sites. This reduces friction for the customer making a purchase and encourages a more interactive, engaged approach to digital shopping.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"So, how can you use social commerce for your business? These are the platforms we think you should know \uD83D\uDC47\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Facebook and Instagram\"})}),/*#__PURE__*/n(\"p\",{children:[\"Meta\u2019s Shops platform works the same for both Facebook and Instagram. Using \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/facebook-launches-new-e-commerce-features\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Meta Commerce Manager\"})}),\", you can set up a fully customisable page that allows users to browse product collections on either platform. These will allow users to access a full-screen digital storefront, designed with mobile in mind.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Shops can be used for \",/*#__PURE__*/e(a,{href:{pathVariables:{vIKenQP_1:\"how-strategic-marketing-transformed-mud-daddy-s-facebook-ads-growth-journey\"},unresolvedPathSlugs:{vIKenQP_1:{collectionId:\"jy5mnpJIq\",collectionItemId:\"v7R7ZON7b\"}},webPageId:\"sYd1aqRJc\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid social advertising\"})}),\", allowing your product collections to be shared with a broader audience. By having a mix of ad formats and ways for users to engage with your paid social content, you\u2019ll have even more opportunities to reach your customers where they\u2019re at.\"]}),/*#__PURE__*/e(\"p\",{children:\"If you already have a site hosted on Shopify, you can integrate this with a Facebook or Instagram shop. This allows you to sync products automatically and manage any orders made on Facebook or Instagram through Shopify. Customers can be directed automatically to either your site or in-app shop, depending on which location they\u2019re most likely to buy.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"TikTok\"})}),/*#__PURE__*/n(\"p\",{children:[\"According to Which?, over 2.8 million UK consumers made a purchase through TikTok Shop in 2023 - that\u2019s 7% of adults! And if that wasn\u2019t enough, TikTok\u2019s own data shows that users are 1.5x more likely to immediately purchase something they\u2019ve discovered on TikTok versus other platforms. All this makes TikTok Shop one of the \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"best ecommerce platforms\"})}),\" out there right now.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Like Facebook and Instagram shops, TikTok Shop allows users to make purchases within the app itself. This works in four different ways:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"LIVE Shopping Ads\"}),\" - Connect your TikTok Shopt to livestreams to showcase products as they\u2019re used. This is a direct way to engage with users through LIVE chat to add a personal touch.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Shoppable Videos\"}),\" - In-feed videos that allow users to click through to your Shop using a product anchor link or card.\\xa0\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Product Showcase\"}),\" - A tab that allows users to browse and purchase directly on a brand\u2019s TikTok profile. You don\u2019t actually need to have a TikTok Shop to set up a Showcase, which allows third parties to sell your products through their profiles as an affiliate.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Shop tab \"}),\"- This is most like a traditional e-commerce platform, allowing users to browse multiple merchants, navigate using categories (such as clothing, electronics, etc.), search for specific products or brands, access their cart, and view orders.\\xa0\"]})})}),/*#__PURE__*/e(\"p\",{children:\"It should be noted that TikTok Shop is currently only available to advertisers in the UK, USA, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pinterest\"})}),/*#__PURE__*/n(\"p\",{children:[\"It is easy to overlook Pinterest compared to platforms that are more overtly \",/*#__PURE__*/e(\"em\",{children:\"social \"}),\"forms of social media. However, when it comes to social commerce, Pinterest Shopping can be highly effective in attracting new customers already on the hunt for products that inspire. According to Pinterest\u2019s research, users are willing to spend 40% more per month shopping on the platform than those on other social platforms.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Pinterest offers easy integration with existing third-party e-commerce platforms, including Shopify and WooCommerce, to import your product catalogue, or this can be done through Pinterest itself.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Final thoughts\"})}),/*#__PURE__*/n(\"p\",{children:[\"Social commerce adds a new dimension to selling online, further entwining social media and e-commerce for an engaging, seamless \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/new-google-shopping-experience-scorecard\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"shopping experience\"})}),\". The best part is that social commerce goes hand-in-hand with your existing e-commerce services, and shops are usually easy and free to set up.\\xa0All this means that using social commerce for your brand is a no-brainer!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"Want to find out more about growing your e-commerce business using social commerce and \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid social marketing\"})}),\"? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle digital marketing agency\"})}),\" today to arrange a no-obligation call.\\xa0\"]})]});export const richText17=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is ROI?\"})}),/*#__PURE__*/n(\"p\",{children:[\"ROI stands for an advertiser's \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"return on investment\"})}),\". It\u2019s a useful metric to understand the profitability of your marketing investments better. For example when you put money into an investment, in this case \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"PPC marketing\"})}),\", ROI helps you to understand how much profit or loss your investment has earned the business.\"]}),/*#__PURE__*/e(\"p\",{children:\"Your ROI goal can change depending on your business or campaign needs. However, you can calculate ROI based on this handy calculation;\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83E\uDDE0 ROI = (Net Profit / Cost of Investment) x 100\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is PPC?\"})}),/*#__PURE__*/n(\"p\",{children:[\"PPC stands for \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/understanding-cost-per-click-cpc\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"pay-per-click marketing\"})}),\" where advertisers only ever pay when a user clicks on your ad. As a result, you can get your brand out there and seen by 1000s of users without paying a penny! The main platforms that utilise the principles of PPC are \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Google Ads\"})}),\" and \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Paid Social Marketing\"})}),\". Lets focus on Google\u2026\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why is ROI important?\"})}),/*#__PURE__*/e(\"p\",{children:\"This formula provides vital information about the effectiveness of your marketing investments. It can be expressed as either a ratio or percentage. Although it may change month to month, especially if your business is seasonal, your allocated marketing budgets should reflect this change to ensure good pacing through these external impacts.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"By monitoring your \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"ROI\"})}),\" closely, you can make better-informed decisions and invest in the most worthwhile channels. Furthermore, it helps you to understand where your business stands in your industry environment and whether there is room for growth, new launches etc.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Top tips to maximise your ROI using PPC\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Define clear objectives\"})}),/*#__PURE__*/e(\"p\",{children:\"Every marketing campaign needs objectives that allow for a clear path to generate positive results. By ensuring that your objectives are specific, measurable, realistic and achievable using Google Ads metrics found in-platform, you can do exactly that! This gives advertisers granular \u2018mini goals\u2019 that you can optimise day to day to help contribute to the bigger picture and hit your overall ROI goal.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Targeting the right keywords\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/most-ad-returns-from-small-budget\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Avoid wasting valuable ad spend\"})}),\" by conducting keyword research using \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/5-ways-to-discover-new-keywords\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Keyword Planner\"})}),\". If you\u2019re running a search campaign, keywords drive conversions in Google Ads. This is one of the staple campaign types and attracts pretty bottom-of-the-funnel, ready to buy users\u2026especially if you target the right keywords!\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Identifying and targeting the right audience\"})}),/*#__PURE__*/n(\"p\",{children:[\"This principle applies to \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing\"})}),\" as a whole! In the case of PPC, Google generates 100s of audience segments that are in-market, affinity or a custom interest identified by advertisers. These combined allow for specific targeting, again preventing wasteful marketing and directs ad spend to the most likely users.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Analyse the performance\"})}),/*#__PURE__*/e(\"p\",{children:\"With the above in mind, putting time into analysing performance is just as important as generating the performance with regular optimisation. You can see what\u2019s working, what\u2019s not and make adjustments.\"}),/*#__PURE__*/n(\"p\",{children:[\"Making data-driven decisions to improve CTRs and conversion rates is paramount to hitting your ROI goals! At \",/*#__PURE__*/e(a,{href:{webPageId:\"wNI9nj68M\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"mira\"})}),\", we boast years of experience and expertise in scaling brands for success. Your brand could be next\u2026contact us today for a \",/*#__PURE__*/e(a,{href:{webPageId:\"ViMBjoqui\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"free consultation.\"})})]})]});export const richText18=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Creating a high-converting email template is a combination of design, strategy and understanding your subscribers.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Understand your subscribers with segmentation\"})}),/*#__PURE__*/n(\"p\",{children:[\"Understanding what your subscribers want from your email is crucial to increase conversion. Using data you have collected such as preferences and interests can help \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/increasing-revenue-by-23-for-harringtons-through-email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"tailor campaigns\"})}),\" to resonate with a specific group of subscribers which can lead to higher conversion rates. An exceptional 72% of buyers solely engage with content which has an element of personalisation.\"]}),/*#__PURE__*/e(\"p\",{children:\"For example, a building merchant has collected data from their subscribers about their interests eg. building, plumbing or DIY and created interest-based segments. They then use this information to send targeted campaigns to these segments individually which can add value to their campaigns.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creating visually appealing\\xa0 and engaging content\"})}),/*#__PURE__*/e(\"p\",{children:\"Designing eye-catching email templates is critical to grabbing your subscriber's attention and keeping them engaged with your content. Using consistent branding throughout is important to continuously strengthen your brand identity and build a loyal relationship with your subscribers.\"}),/*#__PURE__*/e(\"p\",{children:\"It is important to keep in mind that overwhelming your subscribers with graphics or images can increase the loading time of your email. Therefore it is important to use these elements appropriately to ensure your subscriber can benefit from the full visual experience of your email.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Mobile optimisation\"})}),/*#__PURE__*/n(\"p\",{children:[\"Ensuring your content is suitable for \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/a-comprehensive-case-study-of-joshua-james-success-story\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"mobile is key to crafting high-converting emails\"})}),\" as 46% of email opens are through mobile devices. To begin this process you need to check your template is responsive to adjusting to different screen sizes, text size is legible and that the email design layout is the same as the desktop version.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/four-optimisation-best-practices-for-email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Optimising your email\"})}),\" for both desktop and mobile will ensure your email is accessible to all of your subscribers, therefore helping you reach a wider audience and potentially leading to higher conversion rates.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Testing and optimisation\"})}),/*#__PURE__*/n(\"p\",{children:[\"Now that you have a high-converting email template you should \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"test and optimise your email with A/B testing.\"})}),\" There are different types of A/B which can be used to determine what resonates best with your subscriber base such as subject lines, copy and the visual display of your email.\"]}),/*#__PURE__*/e(\"p\",{children:\"For instance, you have decided to A/B test the copy specifically copy length, you have built 2 emails one with a short and snappy copy and then another with a longer more in-depth and detailed copy. Using this type of A/B test can help discover what type of email length your subscribers prefer.\"}),/*#__PURE__*/n(\"p\",{children:[\"In a nutshell, crafting high-converting email templates is significant for your email marketing campaigns. By understanding your subscribers and segmenting them appropriately can increase engagement with your content. Designing visually appealing content will reinforce your brand identity with your audience leading to the creation of a loyal subscriber base. Implementing mobile optimisation can increase the reach of your emails. Testing and optimising your email content is important to allow you to discover what type of email resonates best with your subscriber base. Using these best practices can help you \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"build a high-converting email template\"})}),\" which can contribute to generating a higher conversion rate.\"]}),/*#__PURE__*/n(\"p\",{children:[\"Are you interested in uncovering more email template best practices? \",/*#__PURE__*/e(a,{href:\"https://calendly.com/stuart-meeting/discovery-call?month=2024-06\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Get in touch today with mira Marketing\"})}),\" to take your email marketing to the next level.\"]})]});export const richText19=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Can there be such a thing as too much data? Well, only if you don\u2019t know what you\u2019re looking for. When it comes to social media analytics, you\u2019ll find that the major platforms all offer you a million ways to dig down into your metrics, from audience demographics to engagement on individual posts, account growth and conversion rates.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"So, how do you transform these metrics into marketing strategies? Here's how we do it \uD83D\uDC47\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"ol\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h2\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h2\",{children:\"Identifying your audience\"})})}),/*#__PURE__*/n(\"p\",{children:[\"When it comes to finding the right people for your paid social ads or organic content, your \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/weekly-digital-update-ga4-meta-threads-microsoft-ai\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"social media analytics \"})}),\"are an invaluable source of information. By analysing the demographics of users who are already engaging with your brand, you\u2019ll have a great jumping-off point for targeted advertising and creating tailored content.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Most social media analytics tools offer detailed breakdowns of audiences by age, gender, location, and interests, meaning you\u2019ll know who to include or exclude in your marketing. Creating a data-backed customer persona will help to shape your marketing strategies, both digitally and offline.\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"ol\",{start:\"2\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h2\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h2\",{children:\"Set your KPIs\"})})}),/*#__PURE__*/e(\"p\",{children:\"There\u2019s no point making posts or running ads if your content isn\u2019t engaging your audience - you need to know whether your time and money are being well spent.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[\"The metrics you look at will depend on your marketing objectives. Organic social media campaigns tend to work best for \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/boosting-brand-visibility-with-instagram-ads-strategies-for-2024\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"brand awareness\"})}),\" and nurturing existing audiences to keep them within the sales funnel. In this case, you\u2019ll want to focus on engagement metrics, such as likes, comments and shares.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"If you\u2019re running \",/*#__PURE__*/e(a,{href:{pathVariables:{FEjBbuJaD:\"ultimate-paid-social-ads-glossary\"},unresolvedPathSlugs:{FEjBbuJaD:{collectionId:\"SXyaUZvXn\",collectionItemId:\"KXq3hZsrx\"}},webPageId:\"mQ03jwdPf\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid social media ads\"})}),\", you can utilise a broader range of campaign setups to optimise for sales, leads, app installs, and more. Conversion metrics will be more important here, e.g. return on ad spend (ROAS), revenue, and cost per acquisition.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"ol\",{start:\"3\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h2\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h2\",{children:\"Measure your analytics\"})})}),/*#__PURE__*/e(\"p\",{children:\"Most platforms will have their own built-in social media analytics, accessible through your business account. For example, posts made to Facebook or Instagram can be measured through Meta Business Manager.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here you\u2019ll be able to see an overview of your account, breaking down metrics by campaign or individual post/ad, using various dimensions and filters to view the data on a more granular level to identify patterns and trends.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"You can also use third-party tools to measure social media analytics, such as Google Analytics, Hootsuite, Sprout Social, and many more. These services can be useful for seeing an overview of performance across multiple marketing channels.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"ol\",{start:\"4\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h2\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h2\",{children:\"Make Data-Driven Decisions\"})})}),/*#__PURE__*/n(\"p\",{children:[\"Over time, you\u2019ll be able to gain vital insights that will help you shape a \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/case-studies/how-strategic-marketing-transformed-mud-daddy-s-facebook-ads-growth-journey\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"data-driven marketing strategy\"})}),\". For example, your social media analytics may show that videos outperform text posts when it comes to engagement, allowing you to focus your content production efforts on video outputs.\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"Data for audience demographics on your organic social posts could be used to narrow your targeting on paid social ads, allowing you to utilise your budget for the people showing the most interest in your brand.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"ol\",{start:\"5\",children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h2\",style:{\"--framer-font-size\":\"11px\",\"--framer-text-color\":\"rgb(0, 0, 0)\",\"--framer-text-decoration\":\"none\"},children:/*#__PURE__*/e(\"h2\",{children:\"Testing and Iterating\\xa0\"})})}),/*#__PURE__*/e(\"p\",{children:\"Even when you think you\u2019ve settled on the perfect content and targeting, there are always opportunities to optimise your campaigns. Creating iterations of posts or ads using different formats, such as carousels and collection ads, is a great way to repurpose content you already have and find out what resonates with your audience. Try comparing different imagery, copy and formats to pinpoint elements that impact your KPIs the most.\"}),/*#__PURE__*/n(\"p\",{children:[\"Utilising social media analytics within your marketing strategy can be a highly effective way of finding the right audiences and optimising your content to achieve your campaign goals. By \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/measure-social-media-campaign-success\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"understanding your most important metrics\"})}),\", you can make data-driven decisions across your marketing channels, create content that converts, and effectively nurture your existing audiences to continue engaging with your brand.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"-\"}),/*#__PURE__*/n(\"p\",{children:[\"Want to learn more about how you can use \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"paid social marketing\"})}),\" to grow your business? Get in touch with our \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!1,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Newcastle digital marketing agency \"})}),\"today for a no-obligation call.\"]})]});export const richText20=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/n(\"p\",{children:[\"Display advertising is a form of online \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing\"})}),\" that promotes products via graphic design or videos to allow for deeper engagement with users. As they are a way of visually telling a story, ads capture attention and convey a message effectively.\"]}),/*#__PURE__*/e(\"p\",{children:\"Google display ads are served on Google\u2019s expansive display network. This network is made up of millions of websites, apps and platforms allowing for unparalleled reach. But without continuous optimisation and a close eye on where your ads serve, your display ads won\u2019t reach their full potential! Rest assured, mira\u2019s comprehensive guide of everything you need to know about display ads and how to implement them in 2024 has you covered.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"What is a display ad?\"})}),/*#__PURE__*/n(\"p\",{children:[\"As mentioned above, a display ad is a visual ad that showcases the product/service that you are marketing. It can be a still image, GIF or a video that serves on \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/ppc-ads-everything-from-youtube-ads-to-performance-max\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"YouTube\"})}),\". The main differentiation between Google search ads and display ads is that \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"search ads \"})}),\"tend to \u2018pull\u2019 users into your business, whereas display ads \u2018push\u2019 your business and its features onto users.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Why use the Google Display Network?\"})}),/*#__PURE__*/n(\"p\",{children:[\"Similar to \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/ppc-ads-everything-from-youtube-ads-to-performance-max\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Performance Max\"})}),\" campaigns, ads are pushed out to the masses resulting in an affordable CPC whilst your brand is being introduced to 1000s of users. They are most commonly used for building brand awareness or remarketing to past clickers by using the data you have built up in Google Ads from pre-existing campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:\"Although audience intent is not as strong as it is in search campaigns with targeted keywords, you can still steer your ads in the right direction to likely users.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How to target display ads\"})}),/*#__PURE__*/n(\"p\",{children:[\"Like all campaigns in marketing whether it be via Google Ads or \",/*#__PURE__*/e(a,{href:{webPageId:\"DNW5yC37a\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"social media marketing\"})}),\", precise targeting is critical. Here are a few ways that you can make sure that you\u2019re targeting the right audiences for your brand\u2026\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 In-Market & Affinity Segments\"})}),/*#__PURE__*/e(\"p\",{children:\"We think that this should always be advertisers' starting point when it comes to targeting. These segments are made up of 100\u2019s of broad categories relevant to businesses and the more niche interests of those users. When combined with demographics, device targeting and other affinities you can create a focused pool of users.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Custom Intent Audiences\"})}),/*#__PURE__*/e(\"p\",{children:\"Google can show your ads to users who are \u2018likely to be interested\u2019 as you feed it\u2019s algorithm with high-volume keywords and website URLs from your competitors or similar brands websites.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1Placement Reports\"})}),/*#__PURE__*/e(\"p\",{children:\"Often overlooked in the pre-defined reports section of Google Ads are placement reports. Here you can see how many impressions your display ads received on particular websites and leverage this data to exclude certain irrelevant URLs from showing your ads. This allows for tighter control and better budget saving.\"}),/*#__PURE__*/n(\"p\",{children:[\"In 2024, Google advertisers should expect to see more control in platform thanks to targeting and reporting metric advancements announced in the\",/*#__PURE__*/e(a,{href:\"https://support.google.com/google-ads/answer/14835145?hl=en-GB\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" Google Marketing Live 2024.\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Our final thoughts\u2026\"})}),/*#__PURE__*/n(\"p\",{children:[\"You can create a very powerful reach on the Google Display Network with the right attention to targeting. As Google moves to a more creative way of marketing, getting started now by building on and leveraging from your display ads will guarantee you long-term success. If you\u2019re interested in getting creative with Google our \",/*#__PURE__*/e(a,{href:{webPageId:\"AuBNZtljv\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"PPC\"})}),\" team could help you do just that!\\xa0\"]}),/*#__PURE__*/n(\"p\",{children:[\"We\u2019re a \",/*#__PURE__*/e(a,{href:{webPageId:\"augiA20Il\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital marketing agency\"})}),\" based in Newcastle upon Tyne with decades of experience in scaling brands. Get started today with a \",/*#__PURE__*/e(a,{href:{webPageId:\"ViMBjoqui\"},nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"free consultation.\"})})]})]});export const richText21=/*#__PURE__*/n(t.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What Is A Customer Journey?\"}),/*#__PURE__*/e(\"p\",{children:\"A customer journey is the pathway your customer takes during interactions with your business, services and product. From contacting customer service to hearing about your business indirectly, these are both parts of the customer journey. This is the process the customer takes leading up to their purchase, and their experience with your business.\"}),/*#__PURE__*/e(\"h2\",{children:\"Customer Journey Stages\"}),/*#__PURE__*/e(\"p\",{children:\"There are many different terms used within the customer journey stages, however, there are generally 5 stages that your customers experience when they engage with your business.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Awareness Stage\"})}),/*#__PURE__*/n(\"p\",{children:[\"This stage is when your customers discover a problem and\",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/paid-social\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" want to find a solution.\"})}),\" To capture potential customer\u2019s attention within this stage your business should provide value through educational content to relieve their pain points.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Consideration Stage\"})}),/*#__PURE__*/n(\"p\",{children:[\"After your potential customers have identified their solution, they have researched enough to recognise they need either a product or service. This is when they begin comparing businesses, products and services. You might do this through reading reviews,\",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/social-media-management\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" analysing social media\"})}),\" to see what others are saying and gathering information from your business and your competitors to find the best-fitting product or service.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Decision Stage\"})}),/*#__PURE__*/n(\"p\",{children:[\"Your potential customer has finally decided they have found their solution and want to make a purchase. This is when your business needs to make the purchase process as simple as possible, \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/pay-per-click\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"capturing your customer's attention.\"})}),\" This can be done through providing free demos and consultations, and promotions to encourage customers to choose your business.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Retention Stage\\xa0\"})}),/*#__PURE__*/n(\"p\",{children:[\"Your customer has purchased from your business and you want to ensure they purchase from you again. Within this stage, you need to provide a valuable onboarding experience as well as \",/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/email-marketing\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"excellent customer service\"})}),\". To fine-tune your retention stage you can use data from customer surveys and questionnaires to continue to improve your customer\u2019s experience.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Loyalty Stage\"})}),/*#__PURE__*/e(\"p\",{children:\"This can be your most valuable stage within the custom journey as customers decide whether to repurchase from your brand but can begin to influence friends, family and colleagues to choose your business. Loyal customers are more often to leave feedback which can help improve your customer journey.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"Why Should You Map Your Customer Journey?\"}),/*#__PURE__*/e(\"p\",{children:\"Customer journey mapping is a vital process every business needs to include within their strategy. The mapping process is the creation of a visual asset to represent your business\u2019s customer journey. Created with your customer\u2019s experience in mind, how they interact with your business, therefore creating a visual map. This process can also create an understanding of your customer's experience and any pain points which can be resolved.\"}),/*#__PURE__*/e(\"p\",{children:\"In conclusion, each stage of the customer journey is crucial for understanding the customer journey for your customers and your business. Providing insights into how you can develop and improve how your business interacts with customers.\\xa0\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.miramarketing.co.uk/\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Are you on the hunt to step up for marketing efforts?\"})}),\" Don\u2019t hesitate, to \",/*#__PURE__*/e(a,{href:\"https://calendly.com/stuart-meeting/discovery-call?month=2024-06\",nodeId:\"SXyaUZvXn\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"get in touch with our digital marketing agency\"})}),\" based in Newcastle to see how we can help!\"]})]});\nexport const __FramerMetadata__ = {\"exports\":{\"richText1\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText8\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText13\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText16\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText14\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText2\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText6\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText17\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText20\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText4\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText10\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText12\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText11\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText5\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText9\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText15\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText7\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText18\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText21\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText19\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"richText3\":{\"type\":\"variable\",\"annotations\":{\"framerContractVersion\":\"1\"}},\"__FramerMetadata__\":{\"type\":\"variable\"}}}"],
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