{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/EMTRMd7xCyXqsA3xA1ue/oyy85YJLaCaaIvVIrors/LsLpfNfjE-8.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as s,Link as r}from\"framer\";import{motion as n}from\"framer-motion\";import*as o from\"react\";import{Youtube as a}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/8aCGinfRQO68tQ3QF42d/YouTube.js\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"Benefits of White Background Product Photography\"}),/*#__PURE__*/e(\"p\",{children:\"A pure white background is largely considered the gold standard of product photography in eCommerce. It subtly removes distractions to give customers a perfect view of your products. A clear background is also necessary for listing on certain marketplaces, like Amazon.\"}),/*#__PURE__*/t(\"p\",{children:[\"The good news is you no longer need to go to a physical studio to take professional product shots (whether you want white or \",/*#__PURE__*/e(r,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"colored backgrounds\"})}),\"). Instead, you can use new tools to generate photorealistic images in a virtual studio setting.\"]}),/*#__PURE__*/e(\"p\",{children:\"Discover why you should use a white background for your product photography and how to get these types of shots without having to step foot in a photography studio.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Why white backgrounds are essential for product photography\"}),/*#__PURE__*/e(\"p\",{children:\"White backgrounds emphasize products while minimizing the noise around them. They help you create a clean professional look, which makes it easier to use the image across various platforms and channels.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here are a few reasons why they bring out the best in product photos.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"364\",src:\"https://framerusercontent.com/images/Jw6RH8CcsLCNn8K80vuKUC8JE.png\",srcSet:\"https://framerusercontent.com/images/Jw6RH8CcsLCNn8K80vuKUC8JE.png?scale-down-to=512 512w,https://framerusercontent.com/images/Jw6RH8CcsLCNn8K80vuKUC8JE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Jw6RH8CcsLCNn8K80vuKUC8JE.png 1292w\",style:{aspectRatio:\"1292 / 728\"},width:\"646\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Showcasing your product against a plain background lets potential customers focus on the details without any distractions. This may help the eCommerce audience make a purchase decision.\"})}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"They look clean and professional\"]}),/*#__PURE__*/t(\"p\",{children:[\"White background product photography allows your product to take center stage without distractions. Crisp and clear photos that exude professionalism don\u2019t just look nice \u2013 \",/*#__PURE__*/e(\"em\",{children:\"they create more transparency around what customers are buying\"}),\", meaning they\u2019ll trust you more as a business.  \"]}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"Cleaner product images allow you to accurately communicate important details of your product that may get lost in a busier image,\"}),\"\u201D states \",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/in/tori-ewald/\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Tori Ewald\"})}),\", former marketing content manager at ABLE and founder of the upcycled clothing brand \",/*#__PURE__*/e(r,{href:\"https://www.delicatecycle.co/\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Delicate Cycle\"})}),\". \u201C\",/*#__PURE__*/e(\"em\",{children:\"Without busy visuals interfering with their browsing experience, customers are able to focus on the breadth of options your brand offers and easily find the product that is right for them.\"}),\"\u201D\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"They contribute to consistency across platforms\"]}),/*#__PURE__*/e(\"p\",{children:\"Product images with a white or neutral background act as a starting point for consistency in your visual communication. After capturing or creating the images for the first time, you can adapt them to share across your product pages, social media accounts, and other advertising channels.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"Photographing products on a white background helps maintain cohesion throughout collection and product pages,\"}),\"\u201D says Tori. \u201C\",/*#__PURE__*/e(\"em\",{children:\"It\u2019s also beneficial when promoting products through a variety of channels, such as dynamic product retargeting campaigns, Google ads, and product features in email marketing.\"}),\"\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[\"So whether you want to generate \",/*#__PURE__*/e(r,{href:\"https://omi.so/solutions/social-media\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product photos for social media engagement\"})}),\", brand assets for your website, or enticing \",/*#__PURE__*/e(r,{href:\"https://omi.so/resources/blog/ecommerce-product-photography\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"imagery for eCommerce\"})}),\" listings, a white background allows you to modify the same product shots for varied use across platforms.\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"More details, fewer surprises = better conversion rates\"]}),/*#__PURE__*/e(\"p\",{children:\"White backdrops isolate the product and allow for greater focus on the design and details, meaning it\u2019s easier for people to get a clear look at what they\u2019re purchasing \u2014 which helps with conversions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Think of \",/*#__PURE__*/e(r,{href:\"https://omi.so/solutions/ecommerce\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"eCommerce product packshots on Amazon\"})}),\". The first image on every listing must feature the product on its own with a white background. Getting a distraction-free snapshot right away helps people see the details so they can make an informed decision on whether to explore the listing.\"]}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"During my time at ABLE, our team overhauled all jewelry product photography so that every product was photographed on a white or neutral background. Customers commented that after this change, they had an easier time navigating jewelry options to find the right piece for them. They also noted that the quality of the material and details of the designs were easier to see, meaning it was easier for them to make an informed decision before purchasing.\"}),\"\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2014\",/*#__PURE__*/e(r,{href:\"https://www.linkedin.com/in/tori-ewald/\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Tori Ewald\"})}),\", former marketing content manager at ABLE and founder \",/*#__PURE__*/e(r,{href:\"https://www.delicatecycle.co/\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Delicate Cycle\"})})]})}),/*#__PURE__*/t(\"h2\",{children:[/*#__PURE__*/e(\"br\",{}),\"How Omi speeds up white background photography\"]}),/*#__PURE__*/e(\"p\",{children:\"Traditional product photography requires a physical setup with a pure white backdrop, lighting rigs, and multiple shots to get the perfect visual. The process tends to drag for weeks and weeks, not to mention post-production\u2026 And all this for some basic white background pics?\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s a taster of how Omi removes the headaches and even improves the results.\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/gzVTpr4FvYrzjfjELVEboPOpa0.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"The Virtual Studio lets you interact with objects in 3D. Change anything \u2014 like background colors, products, or camera angles \u2014 in just a click!\"})}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"One-click changes\"]}),/*#__PURE__*/e(\"p\",{children:\"Omi\u2019s Virtual Studio requires zero physical setup. Once you have Digital Twins (aka 3D models) of your products, you can more or less one-click your way to white background photos.\"}),/*#__PURE__*/t(\"p\",{children:[\"To order 3D models or learn about how we can help you with your product photography, \",/*#__PURE__*/e(r,{href:\"https://meetings-eu1.hubspot.com/yannis-dawood/from-marketing-emails-\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"book a free strategy call\"})}),\"!\"]}),/*#__PURE__*/t(\"p\",{children:[\"Just like with changing backgrounds, the easy-to-use 3D Scene means you can also change (virtual) camera angles in a jiffy. That means you can easily expand your product listings, demos, \",/*#__PURE__*/e(r,{href:\"https://omi.so/resources/blog/product-launch-successes\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"launch promotions\"})}),\", and creative social media content with new looks \u2014 with almost no effort. And yes, the virtual environment means you can add movement effects to the camera, objects, or the light to make videos in minutes.\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Guaranteed photorealism = no post-production delays\"]}),/*#__PURE__*/e(\"p\",{children:\"With Omi, setting the (virtual) scene is like setting the dinner table. Just move stuff around until it looks good. In doing so, you\u2019re basically previewing your photo-to-be in real time. There won\u2019t be any need to \u201Cfix it in post.\u201D Rather, you will already know how the shadows fall, how the light glints on plastic and refracts through glass. And when you\u2019re happy you hit CLICK and snap your pic.\"}),/*#__PURE__*/e(\"p\",{children:\"The point is that post-production is kind of done already. Sure, feel free to adjust colors and contrasts and whatnot before you download the image from the platform. But nobody will ask you to.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Flexibility\"]}),/*#__PURE__*/t(\"p\",{children:[\"Need a snowy backdrop for your \",/*#__PURE__*/e(r,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"seasonal product launch\"})}),\"? Or a pop of color that fits with your Instagram grid? In Omi\u2019s Virtual Studio, you can switch product backgrounds in seconds and export visuals for any channel \u2014 without needing to reshoot or request specific image dimensions.\"]}),/*#__PURE__*/e(\"p\",{children:\"Let\u2019s say you want all your products to have the same background. No sweat. Within your Virtual Scene, just hit \u2018swap\u2019, add a new product, and export. Repeat for every product, and you\u2019ve created an  entire product catalog in a fraction of the time it would take with traditional studio photography. Why stop at swapping? Add more products to your scene to create bundles \u2014 perfect for holiday gift sets.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Benefits of using Omi for white background photography\"}),/*#__PURE__*/e(\"p\",{children:\"Achieving a flawless white background for your product visuals isn\u2019t the only benefit of using Omi. \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"372\",src:\"https://framerusercontent.com/images/GRxW4328YQ9M5VLvZsAlnEia8.png\",srcSet:\"https://framerusercontent.com/images/GRxW4328YQ9M5VLvZsAlnEia8.png?scale-down-to=512 512w,https://framerusercontent.com/images/GRxW4328YQ9M5VLvZsAlnEia8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GRxW4328YQ9M5VLvZsAlnEia8.png 1292w\",style:{aspectRatio:\"1292 / 745\"},width:\"646\"}),/*#__PURE__*/e(\"h3\",{children:\"No need to anticipate content needs in advance\"}),/*#__PURE__*/t(\"p\",{children:[\"You will start producing product content much closer to when the need arises, rather than to weeks in advance. Why? Because with Omi, product photography is no longer a big project, a hassle, or a serious expenditure. Your colleague will just say \u201C\",/*#__PURE__*/e(\"em\",{children:\"Help me freshen up the listing for Product X with some white background pics please!\"}),\"\u201D and you will just do it, in minutes, not weeks.\"]}),/*#__PURE__*/e(\"p\",{children:\"That way you\u2019ll meet the demands from campaigns, channels, or stakeholders, as they come. All you need to do is create or modify a Virtual Scene and export the photo. White, blue, textured, contextual, in the snow or in the desert \u2014 you can set your Omi scene anywhere.\"}),/*#__PURE__*/e(\"p\",{children:\"In fact, anyone from a marketing intern to a creative director can create studio-quality product shots in minutes for your campaigns and social channels.\"}),/*#__PURE__*/e(\"p\",{children:\"Every part of Omi\u2019s process is quicker than with traditional photography, whether you need to conceptualize a scene or tweak a detail for a different platform.\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"Today, we have great freedom for feedback and are very flexible thanks to Omi, which greatly facilitates exchanges between teams. We can adjust visuals immediately, it's flexible and our creativity is not limited. Projections are also simpler because there is an instant preview of the work done, unlike traditional photography, where you have to wait for retouching to appreciate the work... We achieve the expected result much faster.\"}),\"\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2014Alexandra Fi\\xe8vre, M\\xe9lania Ricard, and Leila Amanzougaghene, @\",/*#__PURE__*/e(r,{href:\"https://omi.so/blog/case-study-daan-tech\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Daan Tech\"})})]})}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Ensure brand consistency\"]}),/*#__PURE__*/e(\"p\",{children:\"No matter who works on your visuals, there will be harmony across all your channels. Our tools allow you to apply white backgrounds consistently across all of your product lines and ensure every shot aligns with your brand\u2019s guidelines. You can also add standardized colors for everyone to find and re-use in a click, whether it\u2019s plain old white or your brand\u2019s signature shades.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This makes it easy to ensure consistency when coming out with a new line of products, running a seasonal campaign, or putting together a catalog. You get the same background, lighting, and angles across all your products for a consistent, professional look.\\xa0\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Feeding all channels with content without effort\"]}),/*#__PURE__*/e(\"p\",{children:\"You can export your product visuals in any format with a single click. Need that perfume bottle for Instagram Stories, website banners, and product thumbnails? Done \u2014 no extra cropping needed. \"}),/*#__PURE__*/e(\"p\",{children:\"For eCommerce sites that require transparent backgrounds, PNGs are a great option. This format allows your products to seamlessly blend into different backgrounds while maintaining sharp details. \"}),/*#__PURE__*/e(\"p\",{children:\"When it\u2019s time for print, Omi\u2019s high-resolution export formats mean that your perfume bottle is ready for everything from digital catalogs to Times-Square-worthy billboards. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Why brands are switching from physical product photography to Omi\u2019s Virtual Studio\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"374\",src:\"https://framerusercontent.com/images/wjibFfiNQXouDgSH17QcQl0P97E.png\",srcSet:\"https://framerusercontent.com/images/wjibFfiNQXouDgSH17QcQl0P97E.png?scale-down-to=512 512w,https://framerusercontent.com/images/wjibFfiNQXouDgSH17QcQl0P97E.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wjibFfiNQXouDgSH17QcQl0P97E.png 1294w\",style:{aspectRatio:\"1294 / 748\"},width:\"647\"}),/*#__PURE__*/e(\"p\",{children:\"Product photography has traditionally been a complex and time-consuming process, especially when creating consistent white background images. Omi revolutionizes this approach with its 3D studio, giving you complete control over your product visuals without the constraints of physical photography.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"They create white background photos with just a few clicks\"]}),/*#__PURE__*/e(\"p\",{children:\"Traditional white background product photography requires the perfect lighting setup, post-production edits, and multiple retakes to get a product visual exactly right.\"}),/*#__PURE__*/e(\"p\",{children:\"Omi eliminates all of these challenges by letting you create studio-quality white background images with just a few clicks in a Virtual Photo Studio that requires no technical knowledge. Simply choose the camera angle you want, pick the lighting that suits your vision, and add a white background. Easy as that.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"They can avoid accidental shadows and glare\"]}),/*#__PURE__*/e(\"p\",{children:\"Traditional studio lighting often produces unwanted shadows, glare, and reflections that take away from the effect of the visual \u2014 and that are darn-near-impossible to change in post production. This isn\u2019t a problem with virtual lighting, which gives you full customizability right away, eliminating both unwanted elements and the need for this kind of post production.\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"They get complete control\"]}),/*#__PURE__*/e(\"p\",{children:\"With Omi, you can adjust brightness, contrast, angles, lighting, elements, and so much more right in our Virtual Studio. If something doesn\u2019t look right, you simply adjust it. There\u2019s no need to call the photographer or designer for a reshoot and then wait for them to take action, and then wait some more for the results.  \"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"DIY editing = team autonomy\"]}),/*#__PURE__*/t(\"p\",{children:[\"Adding a plain white background with Omi is so simple that anyone in your organization can do it. Most Omi users aren\u2019t designers, yet they create hundreds of professional, brand-aligned visuals in a week for all their channels. You can start from scratch or choose from hundreds of scene templates, including \",/*#__PURE__*/e(r,{href:\"https://omi.so/resources/blog/q4-template-collection\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"season-specific templates\"})})]}),/*#__PURE__*/t(\"h2\",{children:[/*#__PURE__*/e(\"br\",{}),\"Use cases: when and where to use white backgrounds\"]}),/*#__PURE__*/e(\"p\",{children:\"They might not be sexy, but white backgrounds are important in all kinds of product marketing contexts: \"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Product listings, packshots, and shopping carts\"]}),/*#__PURE__*/t(\"p\",{children:[\"Clean, professional photos are an absolute must for \",/*#__PURE__*/e(r,{href:\"https://omi.so/solutions/ecommerce\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"eCommerce\"})}),\" platforms like Amazon and Shopify. Not only do visuals like this put your product in the spotlight, but many platforms require a pure white background to list it.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Omi offers a \",/*#__PURE__*/e(r,{href:\"https://help.omi.so/en/articles/9335011-new-feature-manage-your-shopify-store-from-your-omi-account\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Shopify integration\"})}),\", which auto-syncs all your Omi images to your Shopify backend. You can then select the images you want and easily add them to your listing.\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Marketing campaigns: ad creatives and product launches\"]}),/*#__PURE__*/e(\"p\",{children:\"A detailed product image on a plain white background is a great place to start when designing and launching a marketing campaign. Team members can easily customize the visuals by adding branding elements, text overlays, or other creative assets without distracting from the product. \u2018White vs. Not white\u2019 also makes for a solid ad creative hypothesis to test.\"}),/*#__PURE__*/e(r,{href:\"https://omi.so/resources/blog/q4-template-collection\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"403\",src:\"https://framerusercontent.com/images/QjuHphwXWsL6HTDzfcCpG9pRiI.png\",srcSet:\"https://framerusercontent.com/images/QjuHphwXWsL6HTDzfcCpG9pRiI.png?scale-down-to=512 512w,https://framerusercontent.com/images/QjuHphwXWsL6HTDzfcCpG9pRiI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QjuHphwXWsL6HTDzfcCpG9pRiI.png 1292w\",style:{aspectRatio:\"1292 / 806\"},width:\"646\"})})}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"Social media engagement and lead generation\"]}),/*#__PURE__*/t(\"p\",{children:[\"White background product photography makes the item you\u2019re showcasing pop without any distractions. And clean \",/*#__PURE__*/e(r,{href:\"https://omi.so/solutions/social-media\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product photos for social media\"})}),\" (whether with a white background or not) often stand out among all the busy imagery \u2014 and get users to stop scrolling and start taking an interest.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Considering that \",/*#__PURE__*/e(r,{href:\"https://www.statista.com/statistics/1273928/share-social-buyers-age-group-worldwide/\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"seven out of ten online shoppers\"})}),\" buy directly through social media networks, professional-looking, eye-catching images are vital for increasing conversions and revenue.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Keep in mind, Omi offers more than just backgrounds \u2014 with over 1,000 free accessories you can place your product on pedestals, add decorative elements, or style complete scenes.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Switch to Omi for your white background product photography \u2014 scale your product content!\"}),/*#__PURE__*/e(\"p\",{children:\"Whether you need a white background or something more creative, Omi makes it super simple. Drop your product in front of a white background, adjust the lighting until it's Amazon-ready, and capture your perfect product shot. Need lifestyle content later? 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That way they could start creating their launch promos without bottlenecks.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"373\",src:\"https://framerusercontent.com/images/4ZBrw5iqn8pw9AqCZeJeSAOWQ.png\",srcSet:\"https://framerusercontent.com/images/4ZBrw5iqn8pw9AqCZeJeSAOWQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/4ZBrw5iqn8pw9AqCZeJeSAOWQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4ZBrw5iqn8pw9AqCZeJeSAOWQ.png 1292w\",style:{aspectRatio:\"1292 / 747\"},width:\"646\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/Je3JQzaM3BcFvKZtN9IOU4qY.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s what Gamel Helmets achieved after switching to Omi:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"5 minutes to create a product image \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"10-15 minutes to create an eCommerce product video \"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"4X savings compared to physical shoots\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Entire product range modeled\"})})]}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"I'll never need to take real photos, it's impossible to see the difference\"}),\"\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Gamel Helmets\"]})})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Jolt turned red tape into green light\"}),/*#__PURE__*/e(\"p\",{children:\"By switching to Omi, Jolt's art director traded endless revision rounds for instant approvals \u2014 and started giving every channel fresh product visuals all the time. Let's just say their new massage guns massaged the market.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"373\",src:\"https://framerusercontent.com/images/LUDFReeBkKlhCKuSLIDFLu8OMPA.png\",srcSet:\"https://framerusercontent.com/images/LUDFReeBkKlhCKuSLIDFLu8OMPA.png?scale-down-to=512 512w,https://framerusercontent.com/images/LUDFReeBkKlhCKuSLIDFLu8OMPA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/LUDFReeBkKlhCKuSLIDFLu8OMPA.png 1292w\",style:{aspectRatio:\"1292 / 747\"},width:\"646\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/O8XKmcq9sPEFAnanxx4shArYo.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s what Jolt achieved with Omi:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"5x their content production\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Zero revisions (4-6 pre-Omi)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2-3 day asset approval (6 weeks pre-Omi\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"3X faster product launch\"})})]}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201CWe do 3D packshot photos and videos for ads, Instagram posts, and our product listings on the website. Every time, the result is perfect.\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2013 Jolt\"]})}),/*#__PURE__*/e(\"h3\",{children:\"Make moves, not plans\"}),/*#__PURE__*/e(\"p\",{children:\"Product images with Omi get:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"+32%\"}),\" engagement rates\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"-12%\"}),\" returned purchases\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"+19%\"}),\" conversion rates\"]})})]})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h1\",{children:\"Pop the cork: Mo\\xebt Hennessy enters a new era of product photography\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Are traditional photoshoots history? See how Mo\\xebt Hennessy\u2019s nine wine houses created 100+ visuals in mere weeks with one Virtual Photo Studio.\"})}),/*#__PURE__*/t(\"p\",{children:[\"For years, Mo\\xebt Hennessy's wine division was at the mercy of traditional photoshoots \u2014 a process that notoriously struggles to keep pace with market opportunities. But when they changed their approach to visual content production, the impact was immediate: content creation sped up by 3X, nine wine houses simplified their workflow, and they created over 100 pieces of content in just weeks.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But the real story? How they managed to scale production while maintaining the impeccable standards of their brand.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Watch the video below, or scroll to read their story.\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(s,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/8aCGinfRQO68tQ3QF42d/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(a,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://youtu.be/z-4-RSFN8Uc\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"The old way: bound by studio schedules\"}),/*#__PURE__*/e(\"p\",{children:\"Imagine coordinating photoshoots across nine wine houses \u2014 each with their own product launches, seasonal campaigns, and market-specific needs. 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For a luxury brand operating across the globe, being held back by production bottlenecks simply wasn't an option.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"The new way: creativity without constraints\"}),/*#__PURE__*/e(\"p\",{children:\"Mo\\xebt Hennessy picked Omi to 3D model their wine collections. Each bottle got its \u2018digital twin\u2019, which captured every detail and optical property \u2014 from the way light refracts through glass to how shadows fall on different surfaces. Each model was then available in their Library of assets, ready to be drag-and-dropped into virtual photo shoots at a moment\u2019s notice.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"605\",src:\"https://framerusercontent.com/images/8DW0F2xLlgNs20QgdKtpcfD5sY.png\",srcSet:\"https://framerusercontent.com/images/8DW0F2xLlgNs20QgdKtpcfD5sY.png?scale-down-to=512 512w,https://framerusercontent.com/images/8DW0F2xLlgNs20QgdKtpcfD5sY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8DW0F2xLlgNs20QgdKtpcfD5sY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/8DW0F2xLlgNs20QgdKtpcfD5sY.png 2092w\",style:{aspectRatio:\"2092 / 1210\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"With this foundation in place, they could focus on what matters most: the details. \"}),/*#__PURE__*/e(\"p\",{children:\"After all, the subtleties make all the difference in product photography \u2014 whether it\u2019s the light catching a bottle or shadows falling just right. 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What used to require multiple shoots, locations, and teams now lived in one place, ready to be adapted for any channel, team, or campaign. \"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"No technical skill is really needed\"}),'\"',/*#__PURE__*/e(\"br\",{}),\"\u2013 Cl\\xe9mentine Chaix, Project Manager @ Mo\\xebt Hennessy Wine Estates\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(s,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/8aCGinfRQO68tQ3QF42d/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(a,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"High Quality\",url:\"https://youtu.be/wvuQgD23Dvg\"})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Brand scenes: approved and secured\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"We aim to maintain control over the assets distributed as we allow our Maisons and markets to create photos in a secured and approved environment.\"}),'\"',/*#__PURE__*/e(\"br\",{}),\"\u2013 Tatiana Lupart, Engagement Director @Mo\\xebt Hennessy Wine Estates\"]}),/*#__PURE__*/t(\"p\",{children:[\"Mo\\xebt Hennessy knew exactly what they wanted, from the way the light should hit the glasses to the specific food/wine pairings each scene should allow for (e.g. only white wine with oysters). They even asked Omi to 3D-model a specific chair for their scenes because it perfectly captured their aesthetic (fun fact: we bought the chair and it still lives in our office!)\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Thus, armed with a comprehensive creative brief, Omi\u2019s 3D artists got to work creating four virtual worlds:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A Mediterranean veranda bathed in golden light\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The green hills of southern France\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"An earthy minimalist dining room\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A dreamy beach backdrop\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now, each Maison had pre-approved settings for their (virtual) photo shoots. Only products and accessories were swappable in the scenes, while light settings, objects, camera angles, and more were fixed. This meant that the approved and carefully curated scene elements would remain every single time, with no chance of compromise. Each of the nine Maisons was therefore able to produce and reproduce content at will \u2014 for social, for eCommerce, for website, and more \u2014 without the need for further approval. In other words, brand integrity without bureaucracy.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/nOqmtWTw95ChEvpvdgZCldC2gM.png\",srcSet:\"https://framerusercontent.com/images/nOqmtWTw95ChEvpvdgZCldC2gM.png?scale-down-to=512 512w,https://framerusercontent.com/images/nOqmtWTw95ChEvpvdgZCldC2gM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nOqmtWTw95ChEvpvdgZCldC2gM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/nOqmtWTw95ChEvpvdgZCldC2gM.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Beyond bottles: creating a custom Library of accessories\"}),/*#__PURE__*/e(\"p\",{children:\"Here's where Mo\\xebt Hennessy took things one step further with Omi.\"}),/*#__PURE__*/e(\"p\",{children:\"They didn't stop at modeling their bottles \u2014 they did it with scene accessories too. A freshly picked lemon, a glistening oyster, a rustic ceramic vase, and countless other trinkets. Essentially, they built a branded collection of accessories available at a moment\u2019s notice right in the Virtual Studio. \"}),/*#__PURE__*/e(\"p\",{children:\"These accessories are drag-and-droppable into any scene. 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In addition to saving us a lot of time, it allows us to \",/*#__PURE__*/e(\"strong\",{children:\"avoid creative blocks\"}),\". Creativity-wise, it's really great!\"]}),/*#__PURE__*/t(\"p\",{children:[\"To create our visuals, we also let ourselves be guided a lot by the \",/*#__PURE__*/e(\"strong\",{children:\"catalog of accessories and templates\"}),\" available on Omi. When we don't have a specific idea at the start, we browse the accessories catalog and often find a composition idea from an object. \",/*#__PURE__*/e(\"strong\",{children:\"We can say that Omi boosts our creativity.\"})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"2. 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Some for its eco-friendly side, others because it\u2019s made in France or for its design, travelers because they can take it in a van\u2026\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"We need to attract very different customers so we need a variety of atmospheres and styles in our visuals.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2.1 Realistic Visuals\"})}),/*#__PURE__*/t(\"p\",{children:[\"We need to create \",/*#__PURE__*/e(\"strong\",{children:'\"lifestyle\" content to allow our customers to project themselves'}),\" with the product. We need to integrate Bob into different types of kitchens. If we had to rent a different kitchen for each shoot, it would be expensive and require a lot of organization. With Omi, it's much simpler, so we saved a ton on our previous \",/*#__PURE__*/e(r,{href:\"https://omi.so/resources/blog/product-photography-cost\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product photography costs\"})}),\". There are many kitchen templates available on the application and a wide range of lights. \",/*#__PURE__*/e(\"strong\",{children:\"We choose our kitchen model, set a natural light, and get a realistic result in moments!\"})]}),/*#__PURE__*/t(\"p\",{children:[\"What we love is that \",/*#__PURE__*/e(\"strong\",{children:\"Omi allows us to adjust the cameras as we wish\"}),\". We often prefer wide shots to get a global view of the room and let our customers see how Bob integrates into a kitchen.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Packshot-realiste-omi.jpg\",className:\"framer-image\",height:\"521\",src:\"https://framerusercontent.com/images/KqiZeXe7GqlHtU4VfjwzcCKVno.jpg\",srcSet:\"https://framerusercontent.com/images/KqiZeXe7GqlHtU4VfjwzcCKVno.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/KqiZeXe7GqlHtU4VfjwzcCKVno.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/KqiZeXe7GqlHtU4VfjwzcCKVno.jpg 1659w\",style:{aspectRatio:\"1659 / 1042\"},width:\"829\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2.2 Creative Packshots\"})}),/*#__PURE__*/e(\"p\",{children:'We also create more abstract visuals that allow us to let our creativity speak and highlight Bob in very \"high tech\" or even futuristic settings. For this type of visuals, we love searching for original accessories and shapes in Omi\\'s library.'}),/*#__PURE__*/t(\"p\",{children:[\"The goal of these visuals is to highlight the product to create a crush effect on the customer. \",/*#__PURE__*/e(\"strong\",{children:\"Bob's unique design is its strength. Omi allows us to simply enhance it!\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"(Psst \u2014 Tim & Lea here from Omi's content team. Do you want your audience to crush on your products? \"}),/*#__PURE__*/e(\"code\",{children:/*#__PURE__*/e(r,{href:\"https://auth.omi.so/signup?locale=en&_gl=1*vtkj5u*_gcl_au*MTAyMzU4Nzg2OS4xNzE4MDExMDkxLjE0MzQ3MDQ4NDMuMTcyNTQzOTIwNC4xNzI1NDM5MjA2*_ga*MTYyOTA3MTE4OS4xNzE0NDAyNzUz*_ga_N1S03BN9T8*MTcyNTU0Nzk0MS41OC4xLjE3MjU1NDg1NDAuNjAuMC4w\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"Create a free account here\"})})})}),/*#__PURE__*/e(\"em\",{children:\" to try.)\"}),\"\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"packshot-futuriste-daan-tech.png\",className:\"framer-image\",height:\"637\",src:\"https://framerusercontent.com/images/V3nmlUKG8MjDlzKD0TZbVzjAsZg.png\",srcSet:\"https://framerusercontent.com/images/V3nmlUKG8MjDlzKD0TZbVzjAsZg.png?scale-down-to=512 512w,https://framerusercontent.com/images/V3nmlUKG8MjDlzKD0TZbVzjAsZg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/V3nmlUKG8MjDlzKD0TZbVzjAsZg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/V3nmlUKG8MjDlzKD0TZbVzjAsZg.png 2268w\",style:{aspectRatio:\"2268 / 1275\"},width:\"1134\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2.3 Visuals Adapted to Resellers\"})}),/*#__PURE__*/e(\"p\",{children:\"Our Bob dishwasher is sold by several retailers such as Boulanger or Nature et D\\xe9couvertes, but also on the Amazon marketplace.\"}),/*#__PURE__*/t(\"p\",{children:[\"Our resellers regularly need visuals to showcase Bob, so we provide them with a drive containing all the Omi visuals. This allows us to \",/*#__PURE__*/e(\"strong\",{children:\"ensure our brand image is respected everywhere\"}),\". For them, we mainly create very simple packshots and visuals with sober backgrounds that can be easily reused and integrated into their artistic direction.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Most of the visuals in our Amazon store are Omi!\"}),\" We created very lifestyle banners that allow buyers to project themselves into their own kitchen.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"Buying a dishwasher is a significant purchase, so having quality visuals is essential to reassure buyers.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"daan-tech-boutique-amazon.png\",className:\"framer-image\",height:\"682\",src:\"https://framerusercontent.com/images/e7n6iUGIFrNDtNFS2GKoas1SJeg.png\",srcSet:\"https://framerusercontent.com/images/e7n6iUGIFrNDtNFS2GKoas1SJeg.png?scale-down-to=512 512w,https://framerusercontent.com/images/e7n6iUGIFrNDtNFS2GKoas1SJeg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/e7n6iUGIFrNDtNFS2GKoas1SJeg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/e7n6iUGIFrNDtNFS2GKoas1SJeg.png 2544w\",style:{aspectRatio:\"2544 / 1365\"},width:\"1272\"}),/*#__PURE__*/e(\"img\",{alt:\"gamme-daan-tech-amazon.png\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/BsRAY7Cel2exqzbiZG1tQt04eWI.png\",srcSet:\"https://framerusercontent.com/images/BsRAY7Cel2exqzbiZG1tQt04eWI.png?scale-down-to=512 512w,https://framerusercontent.com/images/BsRAY7Cel2exqzbiZG1tQt04eWI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/BsRAY7Cel2exqzbiZG1tQt04eWI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/BsRAY7Cel2exqzbiZG1tQt04eWI.png 2543w\",style:{aspectRatio:\"2543 / 1440\"},width:\"1271\"}),/*#__PURE__*/e(\"p\",{children:\"With Omi, we were also able to create a visual for a banner, specifically designed for Boulanger. We were thrilled with the printed result and it received many compliments in-store!\"}),/*#__PURE__*/e(\"img\",{alt:\"Kakemono_Daan-Tech-Omi.jpg\",className:\"framer-image\",height:\"1107\",src:\"https://framerusercontent.com/images/hTY0J7Zpl3P2Y3NuBvtJVjz1UM.jpg\",srcSet:\"https://framerusercontent.com/images/hTY0J7Zpl3P2Y3NuBvtJVjz1UM.jpg?scale-down-to=1024 884w,https://framerusercontent.com/images/hTY0J7Zpl3P2Y3NuBvtJVjz1UM.jpg?scale-down-to=2048 1768w,https://framerusercontent.com/images/hTY0J7Zpl3P2Y3NuBvtJVjz1UM.jpg 1912w\",style:{aspectRatio:\"1912 / 2214\"},width:\"956\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"2.4 Attractive Packshots for Prospects\"})}),/*#__PURE__*/e(\"p\",{children:\"In marketing, we use a lot of Omi visuals to feed our many channels. But these contents are also very useful for our sales team... Our Export Sales Director Romain Lemant used one of our packshots to reactivate prospects during the Halloween period. This simple visual allowed us to reconnect with half of them!\"}),/*#__PURE__*/e(\"img\",{alt:\"visuel-omi-prospection.png\",className:\"framer-image\",height:\"464\",src:\"https://framerusercontent.com/images/2F1LICllJqrXBY5RPc1msynV7c.png\",srcSet:\"https://framerusercontent.com/images/2F1LICllJqrXBY5RPc1msynV7c.png 556w\",style:{aspectRatio:\"556 / 929\"},width:\"278\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0It's great to see that our visuals are a real weapon for our sales force!\"}),/*#__PURE__*/e(\"img\",{alt:\"testimonial-daan-tech.png\",className:\"framer-image\",height:\"154\",src:\"https://framerusercontent.com/images/MT0cm6Ltjxx54xHNq4LC1ITBMCU.png\",srcSet:\"https://framerusercontent.com/images/MT0cm6Ltjxx54xHNq4LC1ITBMCU.png?scale-down-to=512 512w,https://framerusercontent.com/images/MT0cm6Ltjxx54xHNq4LC1ITBMCU.png 549w\",style:{aspectRatio:\"549 / 308\"},width:\"274\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"3. 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It has to be millimeter-precise for a successful customer experience when scrolling through the colors.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"If we had to create a dozen identical packshots in a photo shoot, it would have been very long and tedious! With 3D, we get a perfect result quickly.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Packshots color\\xe9s sur la fiche produit du Bob \",className:\"framer-image\",height:\"379\",src:\"https://framerusercontent.com/images/z6OyWtS5hifdBbC7Oyb2nVaFtg.gif\",srcSet:\"https://framerusercontent.com/images/z6OyWtS5hifdBbC7Oyb2nVaFtg.gif?scale-down-to=512 512w,https://framerusercontent.com/images/z6OyWtS5hifdBbC7Oyb2nVaFtg.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/z6OyWtS5hifdBbC7Oyb2nVaFtg.gif 1200w\",style:{aspectRatio:\"1200 / 759\"},width:\"600\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3.2 A Site Adapted to Seasonal Events\"})}),/*#__PURE__*/t(\"p\",{children:[\"Seasonal events are a great opportunity to highlight special offers and boost our sales. Omi allows us to \",/*#__PURE__*/e(\"strong\",{children:\"refresh the Hero banner\"}),\" of our site with visuals tailored to each event: Christmas, sales, etc.\"]}),/*#__PURE__*/t(\"p\",{children:[\"For Christmas, we collaborated with the tableware brand Duralex. On Omi, we chose to create a rather sober banner in gray and white tones to make the colorful Bob stand out. As always, we found what we needed in the \",/*#__PURE__*/e(\"strong\",{children:\"Omi accessories library\"}),\": white trees, silver Christmas balls, transparent podiums to recall Duralex glasses... We were really happy with the result!\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"(Psst \u2014 Tim & Lea here from Omi's content team. Refresh your own hero banner with the spirit of any season by\"}),/*#__PURE__*/t(\"code\",{children:[/*#__PURE__*/e(\"em\",{children:\" \"}),/*#__PURE__*/e(r,{href:\"https://auth.omi.so/signup?locale=en&_gl=1*vtkj5u*_gcl_au*MTAyMzU4Nzg2OS4xNzE4MDExMDkxLjE0MzQ3MDQ4NDMuMTcyNTQzOTIwNC4xNzI1NDM5MjA2*_ga*MTYyOTA3MTE4OS4xNzE0NDAyNzUz*_ga_N1S03BN9T8*MTcyNTU0Nzk0MS41OC4xLjE3MjU1NDg1NDAuNjAuMC4w\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"Creating a free account right here\"})})})]}),/*#__PURE__*/e(\"em\",{children:\", and browsing seasonal scene templates!)\"})]}),/*#__PURE__*/e(\"img\",{alt:\"hero-daan-tech-duralex.png\",className:\"framer-image\",height:\"560\",src:\"https://framerusercontent.com/images/nQvmGbq76ozKGTv70zhtDBDSjr4.png\",srcSet:\"https://framerusercontent.com/images/nQvmGbq76ozKGTv70zhtDBDSjr4.png?scale-down-to=512 512w,https://framerusercontent.com/images/nQvmGbq76ozKGTv70zhtDBDSjr4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nQvmGbq76ozKGTv70zhtDBDSjr4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/nQvmGbq76ozKGTv70zhtDBDSjr4.png 2536w\",style:{aspectRatio:\"2536 / 1121\"},width:\"1268\"}),/*#__PURE__*/e(\"img\",{alt:\"Banner_Colorful_Days (1).jpg\",className:\"framer-image\",height:\"1058\",src:\"https://framerusercontent.com/images/WFrrQihB2R5wIlKJQRZJnQKcMSw.jpg\",srcSet:\"https://framerusercontent.com/images/WFrrQihB2R5wIlKJQRZJnQKcMSw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/WFrrQihB2R5wIlKJQRZJnQKcMSw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/WFrrQihB2R5wIlKJQRZJnQKcMSw.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/WFrrQihB2R5wIlKJQRZJnQKcMSw.jpg 3014w\",style:{aspectRatio:\"3014 / 2116\"},width:\"1507\"}),/*#__PURE__*/e(\"p\",{children:\"At Daan Tech, we organize the Colorful Days (our equivalent of Black Friday) every year. For this occasion, we created a banner on Omi with - of course - the neon rainbow. This visual was very appreciated by our customers!\"}),/*#__PURE__*/e(\"p\",{children:\"For the winter sales, we adapted the Hero banner again. To save time, we kept some elements from the Christmas style: the background, the podiums, and the trees. However, by changing the rest (lights, colors, and textures), we achieved a completely different visual! Omi allows us to highlight our flagship product in very different atmospheres and surprise site visitors.\"}),/*#__PURE__*/e(\"img\",{alt:\"banniere-soldes-hiver.png\",className:\"framer-image\",height:\"719\",src:\"https://framerusercontent.com/images/61s9lvusxzdXM9pwwmq6QPuGRU.png\",srcSet:\"https://framerusercontent.com/images/61s9lvusxzdXM9pwwmq6QPuGRU.png?scale-down-to=512 512w,https://framerusercontent.com/images/61s9lvusxzdXM9pwwmq6QPuGRU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/61s9lvusxzdXM9pwwmq6QPuGRU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/61s9lvusxzdXM9pwwmq6QPuGRU.png 2543w\",style:{aspectRatio:\"2543 / 1439\"},width:\"1271\"}),/*#__PURE__*/t(\"p\",{children:[\"Besides photos, Omi also allows us to \",/*#__PURE__*/e(\"strong\",{children:\"create product videos\"}),\" very easily. For the winter sales, we added an animated banner to our product pages to highlight the current offer. We simply reused the same scene as our Hero banner to create a video of Bob rotating on a podium. The video format allows us to play with the light and create beautiful reflections on the product to enhance it.\"]}),/*#__PURE__*/e(\"p\",{children:\"On product pages, this banner with an animated product really grabs the consumer's attention. By using the same visual and colors as the Hero banner, we create a reminder of the offer the visitor saw when arriving on the homepage.\"}),/*#__PURE__*/e(\"img\",{alt:\"banniere-video-soldes-hiver.gif\",className:\"framer-image\",height:\"172\",src:\"https://framerusercontent.com/images/N29XE2CaEHJWLMUxGgtFq2DnZ0w.gif\",srcSet:\"https://framerusercontent.com/images/N29XE2CaEHJWLMUxGgtFq2DnZ0w.gif?scale-down-to=512 512w,https://framerusercontent.com/images/N29XE2CaEHJWLMUxGgtFq2DnZ0w.gif 800w\",style:{aspectRatio:\"800 / 344\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:\"This small video took us 5 minutes to make with Omi, but it's the kind of detail that makes a big difference on the site and helps to convert more easily!\"}),/*#__PURE__*/t(\"p\",{children:[\"(Psst \u2014 Tim & Lea here from Omi's content team. Check out the video below! It demos the product in such a cool, yet clean, way. Videos are surprisingly easy to make with Omi, and will shave thousands off your budget, compared to physical shoots. \",/*#__PURE__*/e(\"code\",{children:/*#__PURE__*/e(r,{href:\"https://auth.omi.so/signup?locale=en&_gl=1*vtkj5u*_gcl_au*MTAyMzU4Nzg2OS4xNzE4MDExMDkxLjE0MzQ3MDQ4NDMuMTcyNTQzOTIwNC4xNzI1NDM5MjA2*_ga*MTYyOTA3MTE4OS4xNzE0NDAyNzUz*_ga_N1S03BN9T8*MTcyNTU0Nzk0MS41OC4xLjE3MjU1NDg1NDAuNjAuMC4w\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Create a free account right here\"})})}),\" \",/*#__PURE__*/e(\"em\",{children:\"and explore the video effects you might want for your conversion pages.)\"})]}),/*#__PURE__*/e(\"img\",{alt:\"fiche-produit-banniere-video.gif\",className:\"framer-image\",height:\"210\",src:\"https://framerusercontent.com/images/9aEiIA3bJU3QXMIb9LZ4mYiOPps.gif\",srcSet:\"https://framerusercontent.com/images/9aEiIA3bJU3QXMIb9LZ4mYiOPps.gif?scale-down-to=512 512w,https://framerusercontent.com/images/9aEiIA3bJU3QXMIb9LZ4mYiOPps.gif 800w\",style:{aspectRatio:\"800 / 421\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"4. On Instagram, Remove the Screen Barrier with Realistic Visuals\"})}),/*#__PURE__*/e(\"p\",{children:\"Instagram is an important social network for us, allowing us to stay close to our community. We share a variety of content there to achieve three goals:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create desire with purely aesthetic visuals,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Explain the product and reassure our prospects,\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Allow them to project themselves with the product.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Our Bob dishwasher is customizable since you can choose its color from 17 shades. It can therefore adapt to many interior styles and ambiances.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"This versatility is a selling point for our product, so we want to highlight it through our Instagram visuals.\"}),\" To showcase the different colors of Bob in our kitchen visuals, we love to match the color of the tiles to that of the product.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"If we were shooting in real kitchens, it would be much longer to achieve... Thanks to 3D, we can adjust the background color with one click on Omi! It's really convenient.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"packshots-instagram-bob.png\",className:\"framer-image\",height:\"199\",src:\"https://framerusercontent.com/images/3wI2P4RZI3valv2FQ7HY0Yvreog.png\",srcSet:\"https://framerusercontent.com/images/3wI2P4RZI3valv2FQ7HY0Yvreog.png?scale-down-to=512 512w,https://framerusercontent.com/images/3wI2P4RZI3valv2FQ7HY0Yvreog.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3wI2P4RZI3valv2FQ7HY0Yvreog.png 1202w\",style:{aspectRatio:\"1202 / 399\"},width:\"601\"}),/*#__PURE__*/e(\"p\",{children:\"Our followers ask us a lot of questions on Instagram: about Bob's size, colors, technical characteristics... Our photos are also an opportunity to answer their questions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Bob is a \",/*#__PURE__*/e(\"strong\",{children:\"conceptual product\"}),\" since it\u2019s a dishwasher that connects to a tap (but can also be autonomous with its integrated tank). We need to \",/*#__PURE__*/e(\"strong\",{children:\"put it in real conditions\"}),\" so prospects can project themselves with the product in their kitchen.\"]}),/*#__PURE__*/e(\"p\",{children:\"What we love about Omi are the different cameras that allow us to create truly immersive content. Swiping right reveals Bob from another angle. This creates an immersive and original publication!\"}),/*#__PURE__*/e(\"img\",{alt:\"cameras-packshot-bob-instagram.png\",className:\"framer-image\",height:\"271\",src:\"https://framerusercontent.com/images/iQiBl9dgtVDLXyZip6UotP3A.png\",srcSet:\"https://framerusercontent.com/images/iQiBl9dgtVDLXyZip6UotP3A.png?scale-down-to=512 512w,https://framerusercontent.com/images/iQiBl9dgtVDLXyZip6UotP3A.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iQiBl9dgtVDLXyZip6UotP3A.png 1198w\",style:{aspectRatio:\"1198 / 543\"},width:\"599\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49 Being able to move the camera around the room to show the product from different angles is fantastic. It\u2019s really like a classic shoot!\"})}),/*#__PURE__*/e(\"p\",{children:\"Omi has been an integral part of our workflow for several years now. It\u2019s a true content creation facilitator, we couldn't do without it! Our next challenge with Omi? Creating visuals for our Valentine's Day flash sale and presenting the two new colors of Bob!\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"5 days saved with Omi\"}),\" on a shooting session\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2 people\"}),\" for a photo shoot \",/*#__PURE__*/e(\"strong\",{children:\"VS 1 today\"}),' with Omi. \uD83D\uDC49 \"',/*#__PURE__*/e(\"em\",{children:\"The other collaborator can focus on another mission, it's a time and money saver.\\\"\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Content production doubled\"}),\" with Omi\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"7 channels fed with Omi:\"}),\" Website, \",/*#__PURE__*/e(\"strong\",{children:\"Instagram, Facebook, Pinterest, LinkedIn, Newsletter, Amazon\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Visual quality = \",/*#__PURE__*/e(\"strong\",{children:\"9/10\"}),\" \uD83D\uDC49 *\",/*#__PURE__*/e(\"em\",{children:'\u201CWe are very satisfied with the quality of Omi visuals\"'})]})})]}),/*#__PURE__*/e(\"p\",{children:\"Omi has been an integral part of our workflow for several years now. It\u2019s a true content creation facilitator, we couldn't do without it! Our next challenge with Omi? 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When and if you\u2019re ready, you can order 3D models of your own product catalog and use them in your next scenes!\"})]})]});export const richText9=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDCAB C\u2019est Lou Fromenton, charg\\xe9e de communication chez SLA Paris, qui le dit : Omi lui \",/*#__PURE__*/e(\"em\",{children:\"\u201Cchang\\xe9 la vie !\u201D\"}),\" (merci Lou !). Omi permet \\xe0 son \\xe9quipe de deux personnes de cr\\xe9er des visuels de qualit\\xe9 en 4x moins de temps, en toute autonomie, et de les d\\xe9cliner sur plusieurs supports et canaux de communication. Lou appr\\xe9cie particuli\\xe8rement la fonctionnalit\\xe9 Lumi\\xe8res, qui lui permet de cr\\xe9er des ambiances professionnelles sans avoir \\xe0 investir dans des \\xe9quipements co\\xfbteux.\"]}),/*#__PURE__*/e(\"h2\",{children:\"R\\xe9sultats\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1 an\"}),\" d\u2019utilisation d\u2019Omi\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"20 visuels/mois\"}),\" cr\\xe9\\xe9s et diffus\\xe9s en moyenne\"]}),/*#__PURE__*/t(\"p\",{children:[\"10\",/*#__PURE__*/e(\"strong\",{children:\"x moins de temps\"}),\" pour cr\\xe9er un visuel\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1 heure sur Omi maintenant vs. une journ\\xe9e bloqu\\xe9e avant\"}),\" pour cr\\xe9er une photo\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"7 supports de communication\"}),\" activ\\xe9s en moyenne avec un seul visuel\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2 marques\"}),\" pr\\xe9sentes sur Omi\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"35 produits\"}),\" mod\\xe9lis\\xe9s\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Omi & moi\"})}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"strong\",{children:\"\\xc7a va faire un an qu\u2019on est sur Omi\"}),\". On a d\\xe9couvert la solution un peu par hasard, sur Internet, et \\xe7a nous change la vie. On utilise la plateforme pour nos r\\xe9seaux sociaux sociaux, nos packshots, notre site Internet, nos fiches produits, et m\\xeame pour le Print ! On est une entrerprise \\xe0 taille humaine, on est deux dans l\u2019\\xe9quipe Marketing.\"]}),/*#__PURE__*/e(\"img\",{alt:\"site-web-sla-visuels-omi\",className:\"framer-image\",height:\"629\",src:\"https://framerusercontent.com/images/neGIX5wvkA20mljRTNl9JWdHL0.png\",srcSet:\"https://framerusercontent.com/images/neGIX5wvkA20mljRTNl9JWdHL0.png?scale-down-to=512 512w,https://framerusercontent.com/images/neGIX5wvkA20mljRTNl9JWdHL0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/neGIX5wvkA20mljRTNl9JWdHL0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/neGIX5wvkA20mljRTNl9JWdHL0.png 2218w\",style:{aspectRatio:\"2218 / 1258\"},width:\"1109\"}),/*#__PURE__*/e(\"h3\",{children:\"Omi, c\u2019est\u2026\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"strong\",{children:\"Omi, c\u2019est merveilleux\"}),\"\\xa0 ! On s\u2019en sert quasiment tous les jours, \\xe7a nous a vraiment chang\\xe9 la vie, surtout au niveau des r\\xe9seaux sociaux. 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Selon le type de photo, \\xe7a prenait plus ou moins de temps. Par exemple, pour du packshot, on prend un seul produit et on le met sur un fond blanc\u201D.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4C **Omi m\u2019a fait gagner \\xe9norm\\xe9ment de temps et enlev\\xe9 une charge mentale.**\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CAvant, r\\xe9aliser un shooting nous prenait la journ\\xe9e toute enti\\xe8re - et pendant cette journ\\xe9e on ne traite pas nos mails, etc. On \\xe9tait deux sur un shooting, car quand tu prends une photo, il faut toujours tenir un objet en l\u2019air. Faire de la mise en sc\\xe8ne, tu ne peux pas tout faire tout seul.\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"sla-visuel-texture-omi\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/nOtJft63BqlRZSMAjJApdsqELkE.png\",srcSet:\"https://framerusercontent.com/images/nOtJft63BqlRZSMAjJApdsqELkE.png?scale-down-to=512 512w,https://framerusercontent.com/images/nOtJft63BqlRZSMAjJApdsqELkE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/nOtJft63BqlRZSMAjJApdsqELkE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/nOtJft63BqlRZSMAjJApdsqELkE.png 2560w\",style:{aspectRatio:\"2560 / 1440\"},width:\"1280\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4C On va dire qu\u2019avant, 1 photo utilisable \\xe0 mettre sur nos r\\xe9seaux me prenait entre une demi-journ\\xe9e et une journ\\xe9e. Maintenant, avec les retouches et la cr\\xe9ation, de la publication, **en une heure c\u2019est fait**. Je pense qu\u2019on peut dire facilement que **\\xe7a nous prend au moins 4x moins de temps de cr\\xe9er un visuel**.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:\"Les visuels 3D que je cr\\xe9e au quotidien avec Omi\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\u201CMa photo pr\\xe9f\\xe9r\\xe9e r\\xe9alis\\xe9e avec Omi,\"}),\" c\u2019est celle de nos bestsellers, j\u2019ai dispos\\xe9 tous nos visuels sur de l\u2019eau, j\u2019ai d\\xfb la faire en \",/*#__PURE__*/e(\"strong\",{children:\"20 minutes.\"}),\"\u201D\"]}),/*#__PURE__*/e(\"img\",{alt:\"best-seller-sla\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/EVRPI4t1sRjoEy3OIhhFb0oHg.png\",srcSet:\"https://framerusercontent.com/images/EVRPI4t1sRjoEy3OIhhFb0oHg.png?scale-down-to=512 512w,https://framerusercontent.com/images/EVRPI4t1sRjoEy3OIhhFb0oHg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/EVRPI4t1sRjoEy3OIhhFb0oHg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/EVRPI4t1sRjoEy3OIhhFb0oHg.png 2560w\",style:{aspectRatio:\"2560 / 1440\"},width:\"1280\"}),/*#__PURE__*/e(\"p\",{children:\"\u201COn sort des collections adapt\\xe9es \\xe0 chaque saison. La saisonnalit\\xe9, c\u2019est tr\\xe8s important pour nous. On a d\\xe9j\\xe0 d\\xfb faire 4 ou 5 \u201Clooks du mois\u201D avec Omi, une rubrique mensuelle sur notre site, et on va continuer sur l\u2019ann\\xe9e pour produire en s\\xe9rie. \\xc7a permet de conserver une r\\xe9gularit\\xe9 du contenu\u201D.\"}),/*#__PURE__*/e(\"img\",{alt:\"look-du-mois-sla\",className:\"framer-image\",height:\"516\",src:\"https://framerusercontent.com/images/OcEF1AtkDVfzwOxh8FqKX7QSa2c.png\",srcSet:\"https://framerusercontent.com/images/OcEF1AtkDVfzwOxh8FqKX7QSa2c.png?scale-down-to=512 512w,https://framerusercontent.com/images/OcEF1AtkDVfzwOxh8FqKX7QSa2c.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/OcEF1AtkDVfzwOxh8FqKX7QSa2c.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/OcEF1AtkDVfzwOxh8FqKX7QSa2c.png 2902w\",style:{aspectRatio:\"2902 / 1032\"},width:\"1451\"}),/*#__PURE__*/e(\"p\",{children:\"Omi nous aide \\xe0 harmoniser notre Feed Instagram, et on peut rentrer nos propres codes couleurs. Nous, avant, quand on shootait, on avait un fond blanc, un fond noir, et c\u2019est tout.\"}),/*#__PURE__*/e(\"img\",{alt:\"feed-instagram-sla\",className:\"framer-image\",height:\"691\",src:\"https://framerusercontent.com/images/pugRH2ynidNgZ07fuyq91dDNvo.png\",srcSet:\"https://framerusercontent.com/images/pugRH2ynidNgZ07fuyq91dDNvo.png?scale-down-to=1024 521w,https://framerusercontent.com/images/pugRH2ynidNgZ07fuyq91dDNvo.png 704w\",style:{aspectRatio:\"704 / 1382\"},width:\"352\"}),/*#__PURE__*/e(\"p\",{children:\"Sur Omi, on peut s\u2019amuser avec les fonds, mettre un fond salle de bain, un fond multicolore\u2026 Chez moi, pour les cosm\\xe9tiques, \\xe7a reste globalement des couleurs - pour bien mettre en avant le produit - mais dans nos gammes soins (la cr\\xe8me, le s\\xe9rum, nos savons), tout ce qui est \u201Cfond salle de bain\u201D, c\u2019est tr\\xe8s int\\xe9ressant.\"}),/*#__PURE__*/e(\"img\",{alt:\"visuel-makeup-sla-omi\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/5UNVdkd84yw3zVlCTR2DjPERbHY.png\",srcSet:\"https://framerusercontent.com/images/5UNVdkd84yw3zVlCTR2DjPERbHY.png?scale-down-to=512 512w,https://framerusercontent.com/images/5UNVdkd84yw3zVlCTR2DjPERbHY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5UNVdkd84yw3zVlCTR2DjPERbHY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/5UNVdkd84yw3zVlCTR2DjPERbHY.png 2560w\",style:{aspectRatio:\"2560 / 1440\"},width:\"1280\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4C \u201CC\u2019est super d\u2019avoir une id\\xe9e et de pouvoir la mettre en oeuvre, sans \\xeatre un pro. Avant j\u2019avais un moodboard Pinterest et c\u2019\\xe9tait quasiment impossible de l\u2019adapter \\xe0 la r\\xe9alit\\xe9, maintenant mes visuels y ressemblent vraiment !\u201D\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Je joue beaucoup avec les accessoires, les textures, les gla\\xe7ons\"}),\", tout ce qui en r\\xe9alit\\xe9 serait vraiment complexe \\xe0 manier pendant un shooting.\"]}),/*#__PURE__*/e(\"img\",{alt:\"visuels-sla-textures-omi\",className:\"framer-image\",height:\"407\",src:\"https://framerusercontent.com/images/cdBrv09pMSxLGAQltMnM81g4w.png\",srcSet:\"https://framerusercontent.com/images/cdBrv09pMSxLGAQltMnM81g4w.png?scale-down-to=512 512w,https://framerusercontent.com/images/cdBrv09pMSxLGAQltMnM81g4w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cdBrv09pMSxLGAQltMnM81g4w.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/cdBrv09pMSxLGAQltMnM81g4w.png 2914w\",style:{aspectRatio:\"2914 / 814\"},width:\"1457\"}),/*#__PURE__*/e(\"h3\",{children:\"Mon retour sur la prise en main de l\u2019outil\"}),/*#__PURE__*/e(\"p\",{children:\"\u201COmi, c\u2019est hyper rapide \\xe0 prendre en main, c\u2019est arriv\\xe9 assez naturellement pour moi de savoir l\u2019utiliser. L\u2019aspect un peu moins naturel, pour moi, c\u2019\\xe9tait d\u2019utiliser les lumi\\xe8res. Mais la derni\\xe8re fois, Omi nous a envoy\\xe9 un guide pour utiliser simplement les lumi\\xe8res, et depuis c\u2019est nickel.\"}),/*#__PURE__*/e(\"img\",{alt:\"guide-lumiere-omi-3d\",className:\"framer-image\",height:\"675\",src:\"https://framerusercontent.com/images/hbepZ9EuFYVej85SNtZHoV8Qnnc.png\",srcSet:\"https://framerusercontent.com/images/hbepZ9EuFYVej85SNtZHoV8Qnnc.png?scale-down-to=1024 819w,https://framerusercontent.com/images/hbepZ9EuFYVej85SNtZHoV8Qnnc.png 1080w\",style:{aspectRatio:\"1080 / 1350\"},width:\"540\"}),/*#__PURE__*/e(\"h3\",{children:\"Ma feature pr\\xe9f\\xe9r\\xe9e sur Omi\"}),/*#__PURE__*/t(\"p\",{children:[\"Les lumi\\xe8res, justement, c\u2019est LA feature qui change tout pour moi - le co\\xfbt d\u2019un shooting grimpe tr\\xe8s vite quand il faut investir dans des lights. Avec Omi, on peut cr\\xe9er des ambiances avec chaque lumi\\xe8re. J\u2019en utilise beaucoup plus depuis que j\u2019ai eu le guide, \",/*#__PURE__*/e(\"strong\",{children:\"peut-\\xeatre 10, alors qu\u2019avant je me limitais \\xe0 3\"}),\".\u201D\"]}),/*#__PURE__*/e(\"h3\",{children:\"Sans Omi, je serais encore\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CEn train des chercher des accessoires sur Amazon pour essayer de prendre une photo moi-m\\xeame !\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4C **Avant, je passais du temps \\xe0 regarder des tutos, je cherchais et je commandais des accessoires sur Amazon pour pouvoir shooter au bureau, dans la limite de notre budget.**\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201CLes fonds, les lumi\\xe8res, les calques, ce n\u2019est vraiment pas mon domaine, \\xe0 la base.\",/*#__PURE__*/e(\"br\",{}),\"On a investi dans un bel appareil photo, mais encore une fois, je ne suis pas photographe ! \\xe7a ne me facilitait pas la vie de devoir g\\xe9rer tous les r\\xe9glages et les pr\\xe9-r\\xe9glages de l\u2019appareil.\u201D\"]}),/*#__PURE__*/e(\"h3\",{children:\"Ma m\\xe9thode de travail avec Omi\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CNous avons beaucoup de collections qui sortent r\\xe9guli\\xe8rement, il faut donc faire des visuels pour les lancements, le besoin de contenu s\u2019accumule En parall\\xe8le, on a aussi les best sellers \\xe0 promouvoir : un fond de teint, une base de maquillage, une palette pour les yeux\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Alors je d\\xe9cline.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC4C **Je cr\\xe9e un contenu que j\u2019adapte en Feed, en Story, sur mes newsletters, pour le catalogue, sur les fiches produits, pour les signatures de mail, pour le site internet\u2026. Je peux d\\xe9cliner un m\\xeame contenu sur 7 supports en moyenne !**\"}),/*#__PURE__*/e(\"p\",{children:\"C\u2019est plus simple de d\\xe9cliner son contenu sur Omi que de le faire \\xe0 la main. Je peux allonger une photo en story, l\\xe0 o\\xf9 quand moi je le fais sur une photo, \\xe7a alt\\xe8re la qualit\\xe9 du visuel.\"}),/*#__PURE__*/e(\"p\",{children:\"Le print avec Omi, on le fait surtout pour des \\xe9v\\xe9nements. On va cr\\xe9er un visuel et l\u2019imprimer pour nos cache-barri\\xe8res, nos kak\\xe9monos, nos catalogues, nos flyers\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Notre environnement digital est large. Nous avons nos r\\xe9seaux sociaux, notre site Internet, mais aussi un r\\xe9seau de revendeurs \\xe0 animer. Pour l\u2019instant, il n\u2019y a que Tik Tok pour lequel nous n\u2019avons pas utilis\\xe9 Omi.\"}),/*#__PURE__*/e(\"h2\",{children:\"Un dernier mot sur Omi !\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CVous l\u2019aurez compris, je suis fan d\u2019Omi ! Je recycle tout le temps mon contenu, et \\xe7a change vraiment la vie\u201D\"}),/*#__PURE__*/e(\"img\",{alt:\"gamme-sla-visuel-omi\",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/dJAXZJVk61i7J7tcP5mbwbeRNY.png\",srcSet:\"https://framerusercontent.com/images/dJAXZJVk61i7J7tcP5mbwbeRNY.png?scale-down-to=512 512w,https://framerusercontent.com/images/dJAXZJVk61i7J7tcP5mbwbeRNY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/dJAXZJVk61i7J7tcP5mbwbeRNY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/dJAXZJVk61i7J7tcP5mbwbeRNY.png 2560w\",style:{aspectRatio:\"2560 / 1440\"},width:\"1280\"})]});export const richText10=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"56% des internautes regardent en premier les images, en arrivant sur \"}),/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/faire-fiche-produit\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"une fiche produit\"})})}),\" (source : Baymard Institute). Pour plus d\u2019un client sur deux, c\u2019est un automatisme : le visuel produit prime. De belles photos valent mieux que mille mots.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Pour les e-commer\\xe7ants, la cr\\xe9ation de visuels produits de qualit\\xe9 devrait donc \\xeatre une qualit\\xe9. Pourtant, encore trop souvent, certaines fiches produits pr\\xe9sentent des visuels flous, un mauvais format, des couleurs qui ne ressortent pas ou un zoom trop grand\u2026 Cons\\xe9quence ? \",/*#__PURE__*/e(\"strong\",{children:\"Un seul loup\\xe9 sur les images, et les acheteurs passent leur tour.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Pour \\xe9viter d\u2019en arriver l\\xe0, suivez le guide : dans cet article, Omi r\\xe9pond \\xe0 toutes vos questions. \\xc0 quoi sert (vraiment) un visuel produit ? Comment cr\\xe9er des contenus de qualit\\xe9 ? Quels sont les diff\\xe9rents formats ?\"}),/*#__PURE__*/e(\"p\",{children:\"C\u2019est parti.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Visuel produit : qu\u2019est-ce que c\u2019est ?\"}),/*#__PURE__*/t(\"p\",{children:[\"La d\\xe9finition d\u2019un visuel produit est simple : il s\u2019agit de \",/*#__PURE__*/e(\"strong\",{children:\"la photo d\u2019un article \\xe0 vendre, int\\xe9gr\\xe9e au c\u0153ur d\u2019une page produit\"}),\". On parle g\\xe9n\\xe9ralement de \u201Cvisuels produits\u201D au pluriel. Car pour une fiche produit de qualit\\xe9, la quantit\\xe9 compte. Plusieurs images permettent de visualiser l\u2019article sous diff\\xe9rents angles (de face, de c\\xf4t\\xe9, de travers, de pr\\xe8s, de loin, pos\\xe9 ou port\\xe9\u2026 Et m\\xeame \\xe0 360\\xb0 !).\"]}),/*#__PURE__*/e(\"p\",{children:\"En e-commerce, le visuel occupe une place capitale, des deux c\\xf4t\\xe9s de l\u2019\\xe9cran : \\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pour le client \"}),\": les images sont sacr\\xe9es, consid\\xe9r\\xe9es comme de r\\xe9els moteurs \\xe0 l\u2019achat. Puisqu\u2019ils ne peuvent pas toucher, porter ou tester des articles comme en magasin, toute l\u2019attention se concentre sur les \\xe9l\\xe9ments visuels. Ils sont vecteurs d\u2019\\xe9motion, avant de susciter la transaction.\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pour l\u2019ecommer\\xe7ant\"}),\" : une belle image est un levier de conversion, de r\\xe9f\\xe9rencement naturel mais aussi d\u2019image de marque. Un contenu refl\\xe8te aussi votre positionnement et vos valeurs !\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"2. \\xc0 quoi sert un visuel produit ?\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"2.1 Sur votre site marchand\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"En e-commerce, c\u2019est la vocation premi\\xe8re d\u2019un visuel produit : \\xeatre diffus\\xe9e au sein d\u2019une page produit, sur votre site ecommerce. Il s\u2019agit de l\u2019\\xe9l\\xe9ment de s\\xe9duction principal, qui g\\xe9n\\xe8re de la confiance et l\u2019envie d\u2019ajouter l\u2019article au panier. \\xc0 l\u2019inverse, des contenus imag\\xe9s de mauvaise qualit\\xe9 provoquent une friction quasi-instantan\\xe9e sur le web. \",/*#__PURE__*/e(\"strong\",{children:\"84 % des consommateurs ont d\\xe9j\\xe0 abandonn\\xe9 leur panier en ligne, en raison d\u2019une page produit incompl\\xe8te et de mauvaise qualit\\xe9\"}),\" (Source : \\xe9tude YZR et IFOP, 2022). Les images en sont tr\\xe8s souvent responsables !\"]}),/*#__PURE__*/t(\"p\",{children:[\"Sur votre site marchand, la prise de vue apporte\",/*#__PURE__*/e(\"strong\",{children:\" une meilleure compr\\xe9hension de l\u2019article\"}),\". Surtout s\u2019il s\u2019agit d\u2019un article complexe, avec de nombreux d\\xe9tails, fonctionnalit\\xe9s ou accessoires. Elle rassure, explique et permet aux futurs consommateurs de commencer \\xe0 s\u2019approprier l\u2019article en question, m\\xeame sur le web.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Gr\\xe2ce \\xe0 ces images, les e-commer\\xe7ants constatent m\\xeame d\u2019autres avantages, comme \",/*#__PURE__*/e(\"strong\",{children:\"la baisse du taux de retour produits\"}),\". Si les visuels en ligne sont fid\\xe8les et conformes \\xe0 la r\\xe9alit\\xe9, le risque de surprise est faible, lors de la r\\xe9ception de la commande. Et le taux d\u2019insatisfaction diminue. Int\\xe9ressant, non ?\"]}),/*#__PURE__*/e(\"img\",{alt:\"Fiche produit de daan tech comportant un visuel du lave-vaisselle\",className:\"framer-image\",height:\"628\",src:\"https://framerusercontent.com/images/1aHhXECxMyzv4rRs3ZjMbSR4ZDA.png\",srcSet:\"https://framerusercontent.com/images/1aHhXECxMyzv4rRs3ZjMbSR4ZDA.png?scale-down-to=512 512w,https://framerusercontent.com/images/1aHhXECxMyzv4rRs3ZjMbSR4ZDA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1aHhXECxMyzv4rRs3ZjMbSR4ZDA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/1aHhXECxMyzv4rRs3ZjMbSR4ZDA.png 2105w\",style:{aspectRatio:\"2105 / 1257\"},width:\"1052\"}),/*#__PURE__*/e(\"p\",{children:\"Exemple de visuel produit sur le site d'\\xe9lectom\\xe9nager Daan Tech\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Le conseil d\u2019Omi \\xa0: \"}),\"Au moment de diffuser vos contenus imag\\xe9s,\",/*#__PURE__*/e(\"strong\",{children:\" pensez \\xe0 leur optimisation SEO\"}),\" ! Sur une page produit, le r\\xe9f\\xe9rencement des \\xe9l\\xe9ments imag\\xe9s est souvent sous-estim\\xe9. Et tous les efforts sont plac\\xe9s sur la r\\xe9daction de la description, int\\xe9grant tous les mots-cl\\xe9s n\\xe9cessaires pour remonter sur les moteurs de recherche. Sauf qu\u2019aujourd\u2019hui plus que jamais, les photos sont des atouts SEO-friendly. Depuis peu, Google int\\xe8gre les \\xe9l\\xe9ments dynamiques dans les r\\xe9sultats des moteurs de recherche, pour rendre l\u2019exp\\xe9rience utilisateur plus interactive.\"]}),/*#__PURE__*/e(\"p\",{children:\"Alors, pour maximiser vos chances d\u2019appara\\xeetre en haut des SERP, voici le b.a-b.a :\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Nommez toutes vos photos avec les mots-cl\\xe9s\"}),\" li\\xe9s \\xe0 votre fiche produit (en les espa\\xe7ant de tirets)\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ajoutez un attribut alt\"}),\". Cette balise fournit aux moteurs de recherche les informations cl\\xe9s de votre image.\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Utilisez une l\\xe9gende\"}),\", pour associer votre image \\xe0 un champ s\\xe9mantique en lien avec vos articles. Attention \\xe0 ne pas copier-coller le m\\xeame texte que l\u2019attribut alt !\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Privil\\xe9giez un format webp\"}),\", pour optimiser la vitesse d\u2019affichage (+1 bon point aux yeux de Google !)\\xa0\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"2.2 Sur vos r\\xe9seaux sociaux\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"En e-commerce, l\",/*#__PURE__*/e(\"strong\",{children:\"es r\\xe9seaux sociaux sont des canaux compl\\xe9mentaires \"}),\"tr\\xe8s importants. Aussi bien pour se faire conna\\xeetre, pour augmenter les ventes que pour tisser une relation de proximit\\xe9 avec le client. Bref : les r\\xe9seaux sont utiles tout au long du parcours de vente en ligne. Et les utilisateurs appr\\xe9cient y consommer du contenu\u2026 Surtout lorsque celui-ci est imag\\xe9 !\"]}),/*#__PURE__*/t(\"p\",{children:[\"Alors, pour r\\xe9pondre aux attentes des consommateurs et les conqu\\xe9rir, avez-vous pens\\xe9 \\xe0 diffuser vos prises de vue sur vos r\\xe9seaux ? Instagram, Pinterest, Facebook\u2026 Ces images ont leur place sur toutes ces plateformes. \",/*#__PURE__*/e(\"strong\",{children:\"En sublimant vos produits, vous plantez une graine dans l\u2019esprit de votre audience\u2026 Qui peut germer en achat compulsif\"}),\", gr\\xe2ce \\xe0 des visuels \u201C\",/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/scroll-stopper\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"stop scroller\"})}),\"\u201D. Surtout pour votre audience connect\\xe9e depuis un smartphone.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Aujourd\u2019hui, les r\\xe9seaux sont principalement consult\\xe9s depuis un t\\xe9l\\xe9phone mobile\u2026 Et les achats se font (aussi) majoritairement depuis cet appareil ! On parle de \",/*#__PURE__*/e(\"strong\",{children:\"m-commerce : il repr\\xe9sente 50,9 % des achats en ligne chaque semaine dans le monde, un taux comparable \\xe0 celui de la France (49 %)\"}),\", selon le Digital Report 2023 de Meltwater et We Are Social. De plus, sur certaines plateformes comme Instagram, il est maintenant possible d\u2019acheter un article sans quitter le r\\xe9seau social !\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"visuel produit des brosses \\xe0 dents sur le compte Instagram My Vartiations \",className:\"framer-image\",height:\"709\",src:\"https://framerusercontent.com/images/z5IOKgrSmwccJG1GMIDw6o2pk.png\",srcSet:\"https://framerusercontent.com/images/z5IOKgrSmwccJG1GMIDw6o2pk.png?scale-down-to=512 512w,https://framerusercontent.com/images/z5IOKgrSmwccJG1GMIDw6o2pk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/z5IOKgrSmwccJG1GMIDw6o2pk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/z5IOKgrSmwccJG1GMIDw6o2pk.png 2128w\",style:{aspectRatio:\"2128 / 1418\"},width:\"1064\"}),/*#__PURE__*/e(\"p\",{children:\"Exemple de visuel produit sur le compte Instagram de MyVariations\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Le conseil d\u2019Omi : \"}),\"Publier r\\xe9guli\\xe8rement une photo de produit ou packaging en Social Media, c\u2019est bien. Mais s\u2019assurer que ces images s\u2019int\\xe8grent joliment et efficacement dans le fil d\u2019actualit\\xe9 de votre feed, c\u2019est mieux ! Vos utilisateurs y sont attentifs. Privil\\xe9giez les mises en sc\\xe8ne, qui donnent vie \\xe0 vos articles\u2026 Et respectent la charte graphique de votre marque. Et cr\\xe9er de beaux visuels, ce n\u2019est pas que pour faire joli : la qualit\\xe9 des images augmente de + 47 % en moyenne le taux d\u2019engagement sur les posts Social Media. \\xc0 m\\xe9diter\u2026\\xa0\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"2.3 Dans vos Ads\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Dans l\u2019univers des publicit\\xe9s en ligne, un fl\\xe9au s\\xe9vit : les photos tristes, mornes, sans vie. Avec de telles images, les internautes ne pr\\xeatent m\\xeame plus attention \\xe0 ce qui est \\xe0 vendre. Et l\u2019investissement en Ads perd tout son sens, sans performance \\xe0 la cl\\xe9.\"}),/*#__PURE__*/t(\"p\",{children:[\"Pour capter l\u2019attention d\u2019un client et rentabiliser ses investissements, le principe est pourtant simple : \",/*#__PURE__*/e(\"strong\",{children:\"utilisez des \\xe9l\\xe9ments imag\\xe9s qualitatifs, qui permettent de booster la vente en ligne\"}),\". Nos clients qui cr\\xe9ent leurs contenus imag\\xe9s gr\\xe2ce \\xe0 notre solution Omi le confirment. Le retour sur les d\\xe9penses publicitaires est positif ! Voici l\u2019avis de Sync :\"]}),/*#__PURE__*/e(\"img\",{alt:\"T\\xe9moignage de Sync sur le ROAS g\\xe9n\\xe9r\\xe9 gr\\xe2ce \\xe0 Omi \",className:\"framer-image\",height:\"181\",src:\"https://framerusercontent.com/images/rAP3HvtgFnOyHnzoVpg9XJQzU4.png\",srcSet:\"https://framerusercontent.com/images/rAP3HvtgFnOyHnzoVpg9XJQzU4.png?scale-down-to=512 512w,https://framerusercontent.com/images/rAP3HvtgFnOyHnzoVpg9XJQzU4.png 628w\",style:{aspectRatio:\"628 / 363\"},width:\"314\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Le conseil d\u2019Omi : int\\xe9grez un packshot directement dans vos campagnes Facebook Ads ou Instagram Ads\"}),\". Ces campagnes Social Media entra\\xeenent un fort taux d\u2019engagement, lorsque les contenus sponsoris\\xe9s sont intelligemment travaill\\xe9s. Pour maximiser les conversions, utilisez aussi vos images dans Google Shopping. Le format \u201Ccatalogue\u201D est propice aux ventes en ligne !\"]}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"2.4 Sur les sites de vos revendeurs\"]}),/*#__PURE__*/e(\"p\",{children:\"Vous faites partie des e-commer\\xe7ants qui proposent leurs produits sur des sites de revendeurs ? Bonne nouvelle. Vos prises de vue trouveront aussi leur place sur ces sites de revente officiels. Bien souvent, les revendeurs sont en demande de contenus pour promouvoir vos articles. En cr\\xe9ant des images qualitatives, tout le monde est gagnant : votre marque, le revendeur et les consommateurs !\"}),/*#__PURE__*/e(\"img\",{alt:\"Visuels des produits Joone sur le site du revendeur Blissim \",className:\"framer-image\",height:\"720\",src:\"https://framerusercontent.com/images/Vg2Un50pqnU2GTK2vRLzz0Cc4o.png\",srcSet:\"https://framerusercontent.com/images/Vg2Un50pqnU2GTK2vRLzz0Cc4o.png?scale-down-to=512 512w,https://framerusercontent.com/images/Vg2Un50pqnU2GTK2vRLzz0Cc4o.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Vg2Un50pqnU2GTK2vRLzz0Cc4o.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Vg2Un50pqnU2GTK2vRLzz0Cc4o.png 2560w\",style:{aspectRatio:\"2560 / 1440\"},width:\"1280\"}),/*#__PURE__*/e(\"p\",{children:\"Photos de produits de la marque cosm\\xe9tique Joone sur le site du revendeur Blissim\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Le conseil d\u2019Omi :\"}),\" pour que vos partenaires profitent des bons visuels, aux bonnes dimensions et au bon moment\u2026 Cr\\xe9ez un dossier drive, accessible 7J/7 et 24h/24. Les revendeurs pourront piocher dans les \\xe9l\\xe9ments \\xe0 disposition, pour optimiser leurs pages produits. Et ce, en toute autonomie pour eux. Et en toute s\\xe9curit\\xe9 pour vous : vous gardez la main sur votre image de marque, quelle que soit la plateforme de revente. \\xa0\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"2.5 Dans vos supports print\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Non, les images de produits ou packagings ne sont pas r\\xe9serv\\xe9es au marketing digital ! M\\xeame si votre marque est une\",/*#__PURE__*/e(\"strong\",{children:\" DNVB (Digital Native Vertical Brand)\"}),\", vous participez tr\\xe8s certainement \\xe0 des \\xe9v\\xe9nements. Kak\\xe9mono, flyer, brochures\u2026 Tous ces supports sont importants, pour promouvoir vos articles aupr\\xe8s des consommateurs. Alors, pensez \\xe0 y int\\xe9grer de jolies prises de vues !\"]}),/*#__PURE__*/e(\"p\",{children:\"C\u2019est notamment le cas d\u2019Endro Cosm\\xe9tiques, qui a utilis\\xe9 ses packshots produits d\\xe9tour\\xe9s sur Omi, pour embellir sa brochure commerciale. Voici le r\\xe9sultat :\"}),/*#__PURE__*/e(\"img\",{alt:\"depliant-endro-cosmetiques.jpg\",className:\"framer-image\",height:\"1504\",src:\"https://framerusercontent.com/images/8WlaeqW9YthmmhttpKRVQFqhc.jpg\",srcSet:\"https://framerusercontent.com/images/8WlaeqW9YthmmhttpKRVQFqhc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/8WlaeqW9YthmmhttpKRVQFqhc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/8WlaeqW9YthmmhttpKRVQFqhc.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/8WlaeqW9YthmmhttpKRVQFqhc.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/8WlaeqW9YthmmhttpKRVQFqhc.jpg 6250w\",style:{aspectRatio:\"6250 / 3008\"},width:\"3125\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Le conseil d\u2019Omi \"}),\": placez vos articles sur fond blanc, lors de la prise de vue. Lorsque vous les int\\xe9grerez dans une brochure comme Endro Cosm\\xe9tiques, vous gagnerez du temps : pas besoin de logiciel de design, pour cr\\xe9er un arri\\xe8re-plan transparent. En quelques clics, le tour est jou\\xe9.\\xa0\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:\"3. Les diff\\xe9rents types de visuels produits\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"3.1 Le packshot\"}),/*#__PURE__*/t(\"p\",{children:[\"Un \",/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/packshot-produit\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"packshot produit\"})}),\" (ou pack shot, plan produit) correspond \\xe0 une \",/*#__PURE__*/e(\"strong\",{children:\"photo produit de grande qualit\\xe9, g\\xe9n\\xe9ralement en gros plan, sur un fond neutre et sous plusieurs angles\"}),\". Cette photo est ensuite mise en ligne sur une fiche produit, ou dans un catalogue.\"]}),/*#__PURE__*/e(\"p\",{children:\"Il s\u2019agit du type de contenu le plus connu : cette prise de vue met en valeur le produit, ainsi que ses caract\\xe9ristiques et particularit\\xe9s. On y visualise la taille, la forme, la couleur, la texture\u2026 Et l\u2019apparence du produit sous toutes ses coutures, gr\\xe2ce \\xe0 des plans statiques.\"}),/*#__PURE__*/e(\"p\",{children:\"Exemple :\"}),/*#__PURE__*/e(\"img\",{alt:\"exemple-packshot-produit.png\",className:\"framer-image\",height:\"246\",src:\"https://framerusercontent.com/images/1weQfBCZb531P0Sqcd1fli5A.png\",srcSet:\"https://framerusercontent.com/images/1weQfBCZb531P0Sqcd1fli5A.png?scale-down-to=512 512w,https://framerusercontent.com/images/1weQfBCZb531P0Sqcd1fli5A.png 527w\",style:{aspectRatio:\"527 / 493\"},width:\"263\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"3.2 Le packshot anim\\xe9\"}),/*#__PURE__*/t(\"p\",{children:[\"\\xc0 l\u2019inverse du packshot statique, le packshot anim\\xe9 repose sur une\",/*#__PURE__*/e(\"strong\",{children:\" animation dynamique\"}),\". Il peut \\xeatre r\\xe9alis\\xe9 sous forme de vid\\xe9o produit, ou d\u2019image 360\\xb0. Ce format est id\\xe9al pour cr\\xe9er une \",/*#__PURE__*/e(\"strong\",{children:\"exp\\xe9rience utilisateur interactive et g\\xe9n\\xe9rer un maximum d\u2019engagement\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Le format innovant capte instantan\\xe9ment l\u2019attention de l\u2019audience, et le produit est sublim\\xe9, de fa\\xe7on contextualis\\xe9e. Parfait, pour embellir vos fiches produits et booster vos conversions ! Surtout lors des \",/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/noel-ecommerce\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"pics saisonniers comme No\\xebl\"})}),\", Halloween, la St Valentin\u2026 Gr\\xe2ce aux packshots anim\\xe9s, \",/*#__PURE__*/e(\"strong\",{children:\"vous cr\\xe9ez des sc\\xe8nes contextualis\\xe9es, pour donner vie au produit dans un d\\xe9cor adapt\\xe9 \\xe0 la saison\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Chez Omi, nous sommes les seuls \\xe0 proposer ce format de packshot anim\\xe9. Succ\\xe8s garanti aupr\\xe8s de vos clients :\"}),/*#__PURE__*/e(\"img\",{alt:\"visionneuse-3d-contextualisee.gif\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/aJbEGLXy8skoX7mSregenw10xM.gif\",srcSet:\"https://framerusercontent.com/images/aJbEGLXy8skoX7mSregenw10xM.gif?scale-down-to=512 512w,https://framerusercontent.com/images/aJbEGLXy8skoX7mSregenw10xM.gif 800w\",style:{aspectRatio:\"800 / 800\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:\"Exemple de packshot anim\\xe9 pour Halloween\"}),/*#__PURE__*/e(\"h3\",{children:\"3.3 Le visuel d\u2019ambiance\"}),/*#__PURE__*/t(\"p\",{children:[\"Pour inviter vos clients\",/*#__PURE__*/e(\"strong\",{children:\" \\xe0 projeter le produit chez eux, ou dans un environnement sp\\xe9cifique\"}),\"\u2026 Avez-vous pens\\xe9 au contenu d\u2019ambiance ? Ce type de packshot permet de mettre en contexte un produit, dans un d\\xe9cor adapt\\xe9 : cuisine, salle de bain, bureau, jardin\u2026 Avec Omi, c\u2019est vous qui choisissez ! \",/*#__PURE__*/e(\"strong\",{children:\"Des centaines de templates de pi\\xe8ces et accessoires sont disponibles depuis notre solution\"}),\", pour mettre en sc\\xe8ne vos articles.\"]}),/*#__PURE__*/e(\"p\",{children:\"Pour cr\\xe9er un rendu r\\xe9aliste, voici notre conseil : ne surchargez pas le d\\xe9cor ! Vous risquez de faire dispara\\xeetre le produit, et de le rendre invisible. Le d\\xe9cor et les accessoires doivent apporter du contexte, et sublimer le produit. Tout est une question d\u2019\\xe9quilibre.\"}),/*#__PURE__*/e(\"p\",{children:\"Exemple :\"}),/*#__PURE__*/e(\"img\",{alt:\"exemple-packshot-ambiance.png\",className:\"framer-image\",height:\"225\",src:\"https://framerusercontent.com/images/UL6tnWBH76iuJNrRKyuay2YWqfg.png\",srcSet:\"https://framerusercontent.com/images/UL6tnWBH76iuJNrRKyuay2YWqfg.png?scale-down-to=512 512w,https://framerusercontent.com/images/UL6tnWBH76iuJNrRKyuay2YWqfg.png 630w\",style:{aspectRatio:\"630 / 450\"},width:\"315\"}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"br\",{}),\"3.4 Le visuel de mise en situation\"]}),/*#__PURE__*/t(\"p\",{children:[\"Montrer vos produits, c\u2019est bien. Montrer vos produits en pleine utilisation, c\u2019est mieux ! Pour \",/*#__PURE__*/e(\"strong\",{children:\"aider les clients \\xe0 visualiser le produit dans leur quotidien\"}),\", pensez aux mises en situation.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Ce type d\u2019image associe le produit et l\u2019humain : un produit cosm\\xe9tique en train d\u2019\\xeatre appliqu\\xe9, un accessoire de sport en train d\u2019\\xeatre utilis\\xe9, un verre rempli par une bouteille, un v\\xeatement port\\xe9 par un mannequin\u2026 Vous avez l\u2019id\\xe9e. Ce type de prise de vue ajoute\",/*#__PURE__*/e(\"strong\",{children:\" une dimension \\xe9motionnelle et fonctionnelle, gr\\xe2ce au mouvement et la pr\\xe9sence d\u2019un humain\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Exemple :\"}),/*#__PURE__*/e(\"img\",{alt:\"exemple-packshot-situation.png\",className:\"framer-image\",height:\"365\",src:\"https://framerusercontent.com/images/45LZ9ZfIylULBDTFIpESgVjGkOU.png\",srcSet:\"https://framerusercontent.com/images/45LZ9ZfIylULBDTFIpESgVjGkOU.png 727w\",style:{aspectRatio:\"727 / 730\"},width:\"363\"}),/*#__PURE__*/e(\"h3\",{children:\"3.5 La visionneuse 3D\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Vous souhaitez\",/*#__PURE__*/e(\"strong\",{children:\" offrir une exp\\xe9rience in\\xe9dite aux consommateurs connect\\xe9s \"}),\"? Leur permettre de zoomer sur vos produits, les tourner \\xe0 360\\xb0, \u201Cjouer\u201D avec le produit jusqu\u2019\\xe0 le toucher des doigts (ou presque) ? Laissez-vous s\\xe9duire par la visionneuse 3D :\"]}),/*#__PURE__*/e(\"img\",{alt:\"visionneuse-360-bag.gif\",className:\"framer-image\",height:\"401\",src:\"https://framerusercontent.com/images/nFC0FuIO0UqHFFXGQGuXgFCg.gif\",srcSet:\"https://framerusercontent.com/images/nFC0FuIO0UqHFFXGQGuXgFCg.gif 800w\",style:{aspectRatio:\"800 / 802\"},width:\"400\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0La visionneuse 3D est LA fonctionnalit\\xe9 phare d\u2019Omi. Cet outil vous permet d\u2019int\\xe9grer vos produits en 3 dimensions sur vos fiches produits, sans code compliqu\\xe9 ni d\\xe9veloppement web. L\u2019exp\\xe9rience d\u2019achat devient alors interactive, m\\xe9morable et diff\\xe9renciante. Et ce, sur ordinateur, tablette ou mobile. Que votre produit soit simple, original ou tr\\xe8s complexe. Et justement s\u2019il est complexe, ce format est indispensable pour convaincre le consommateur !\"}),/*#__PURE__*/e(\"p\",{children:\"Gr\\xe2ce \\xe0 ce type de contenu produit 3D, les r\\xe9sultats sans appel pour nos clients :\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"+19% de conversions en plus sur les pages produit\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"+40% sur le panier moyen des visiteurs\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"50% de retours en moins apr\\xe8s une commande\"})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Pour en savoir plus, d\\xe9couvrez \",/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/visionneuse-360\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"notre article d\\xe9di\\xe9 \\xe0 la visionneuse 3D\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"4. Comment cr\\xe9er des visuels produits ?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Pour un \",/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/lancement-produit\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"lancement de produit\"})}),\" r\\xe9ussi, pour alimenter vos r\\xe9seaux, pour inviter \\xe0 l\u2019achat sur votre site e-commerce\u2026 Maintenant, vous le savez : les contenus imag\\xe9s sont essentiels ! Mais comment les produire ?\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"4.1 Via un photographe\"}),/*#__PURE__*/t(\"p\",{children:[\"Un photographe professionnel peut vous aider \\xe0 capturer vos produits, en studio. Un shooting, c\u2019est (souvent) la garantie d\u2019obtenir une s\\xe9rie de contenus qualitatifs, pour vos diff\\xe9rents supports marketing et commerciaux. Mais cette prestation a un prix. \",/*#__PURE__*/e(\"strong\",{children:\"Comptez plusieurs milliers d\u2019euros !\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Nos clients le confirment : \u201C\",/*#__PURE__*/e(\"em\",{children:\"un shooting pour 4 produits nous aurait co\\xfbt\\xe9 2 800 \u20AC \"}),\"!\u201D, selon Raw Collectif & Gamel Helmets. Chez Black Honey, l\u2019estimation du shooting fr\\xf4le m\\xeame les 5000 \u20AC\u2026 Sans compter les contraintes d\u2019organisation.\"]}),/*#__PURE__*/e(\"p\",{children:\"Votre checklist :\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Trouver le bon studio et le bon photographe\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Demander un devis\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Comparer avec d\u2019autres studios ou photographes\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"N\\xe9gocier (ou non) le devis\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Organiser un ou plusieurs rendez-vous\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pr\\xe9voir un briefing\\xa0\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Attendre plusieurs jours ou semaines avant le jour J\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Attendre encore plusieurs semaines pour le travail de retouches\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Pr\\xe9voir des allers-retours, pour obtenir les meilleurs visuels\"})})})]}),/*#__PURE__*/t(\"p\",{children:[\"Un peu long, n\u2019est-ce pas ? Malgr\\xe9 tous ses avantages, cette option est peu flexible et demande un investissement colossal. En temps et en argent.\\xa0\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"4.2 En shooting artisanal\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"Et si on organisait nous-m\\xeames notre propre shooting ?\"}),\"\u201D. Cette question, les marques BtoC se la posent souvent. Pour simplifier la cr\\xe9ation de contenu, pour \\xe9conomiser et pour gagner du temps, le \",/*#__PURE__*/e(\"strong\",{children:\"DIY (do-it yourself)\"}),\" \\xe0 la c\\xf4te. Mais shooting artisanal ne rime pas toujours avec r\\xe9sultat id\\xe9al !\"]}),/*#__PURE__*/t(\"p\",{children:[\"Sans ma\\xeetrise de la photographie, ni mat\\xe9riel adapt\\xe9, le r\\xe9sultat peut \\xeatre peu professionnel. De plus, en interne, les bureaux d\u2019une entreprise ne se pr\\xeatent pas toujours \\xe0 la cr\\xe9ation de contenus qualitatifs : \",/*#__PURE__*/e(\"strong\",{children:\"avez-vous pens\\xe9 \\xe0 la lumi\\xe8re naturelle ? Au fond uni ou de couleurs ? Au temps que cela va prendre \\xe0 vos \\xe9quipes ?\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Ce qui semble \\xeatre un gain de temps est souvent un manque \\xe0 gagner. Surtout lorsque l\u2019on sait que la plupart des shootings \u201Chome made\u201D sont inexploitables sur un site marchand\u2026 \\xa0\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"4.3 Avec Omi\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:\"Des visuels professionnels et ultra-r\\xe9alistes\"}),/*#__PURE__*/t(\"p\",{children:[\"Vous souhaitez des contenus imag\\xe9s qualitatifs ? Omi est votre alli\\xe9. Omi, \",/*#__PURE__*/e(\"strong\",{children:\"c\u2019est la nouvelle mani\\xe8re maline du contenu de qualit\\xe9\"}),\". Simplement, et rapidement.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Gr\\xe2ce \\xe0 notre logiciel de cr\\xe9ation de photos et vid\\xe9os, plus besoin de se d\\xe9placer chez un photographe, ou de cr\\xe9er un studio dans vos locaux. \",/*#__PURE__*/e(\"strong\",{children:\"Vous dites stop aux contraintes techniques\"}),\". Et bonjour aux super-pouvoir de la 3D :\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Application rapide\"}),\" : vous obtenez une photo en 2 minutes. Top chrono.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Rendu ultra-r\\xe9aliste\"}),\" : saviez-vous que les internautes ne diff\\xe9rencient pas les packshots Omi d\u2019un packshot pris en studio ?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cr\\xe9ativit\\xe9\"}),\" : notre outil 3D n\u2019impose aucune limite. Pas besoin de films transparents, d\u2019utiliser Photoshop en parall\\xe8le\u2026 Laissez libre cours \\xe0 votre cr\\xe9ativit\\xe9.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Disponibilit\\xe9\"}),\" : vous avez une connexion Internet ? C\u2019est tout ce dont vous avez besoin. Omi est disponible 24h/24 et 7J/7.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Autonomie\"}),\" : pas besoin d\u2019un bac+5 en graphisme, pour cr\\xe9er un contenu produit depuis Omi. Aucune comp\\xe9tence technique n\u2019est requise, avec notre solution simple d\u2019utilisation.\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"fonctionnement-omi.gif\",className:\"framer-image\",height:\"225\",src:\"https://framerusercontent.com/images/nDCEZl5LWNY3hHzGZTCEVc8iNJI.gif\",srcSet:\"https://framerusercontent.com/images/nDCEZl5LWNY3hHzGZTCEVc8iNJI.gif?scale-down-to=512 512w,https://framerusercontent.com/images/nDCEZl5LWNY3hHzGZTCEVc8iNJI.gif 800w\",style:{aspectRatio:\"800 / 450\"},width:\"400\"}),/*#__PURE__*/t(\"p\",{children:[\"\\xa0Et la bonne nouvelle, c\u2019est que cette simplicit\\xe9 est aussi synonyme de performance. Gr\\xe2ce aux packshots r\\xe9alis\\xe9s sur Omi, nos clients ont enregistr\\xe9 \",/*#__PURE__*/e(\"strong\",{children:\"+ 19% de conversion sur leurs fiches produits !\\xa0\"}),/*#__PURE__*/e(\"br\",{}),\"\\xa0\"]}),/*#__PURE__*/e(\"h4\",{children:\"L\u2019IA pour gagner encore plus en temps et en cr\\xe9ativit\\xe9\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(r,{href:\"https://www.omi.so/fr/blog/magic-background-ia-generative\",motionChild:!0,nodeId:\"LsLpfNfjE\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Magic Background\"})}),\", c\u2019est notre derni\\xe8re fonctionnalit\\xe9 innovante, m\\xealant intelligence artificielle et 3D. Il s\u2019agit du\",/*#__PURE__*/e(\"strong\",{children:\" seul outil d'intelligence artificielle du march\\xe9, capable de g\\xe9n\\xe9rer des fonds 3D r\\xe9alistes pour mettre en valeur un produit ou packaging\"}),\". Et simple \\xe0 utiliser.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Oubliez les d\\xe9cors irr\\xe9alistes, qui font fuir les acheteurs. Ou les fonds unis trop simplistes, qui font b\\xe2iller les internautes. Magic Background vous permet de g\\xe9n\\xe9rer les d\\xe9cors dont vous r\\xeavez, en quelques clics : une plage paradisiaque, un ch\\xe2teau, une salle de bain en marbre\u2026 \",/*#__PURE__*/e(\"strong\",{children:\"C\u2019est vous qui choisissez. C\u2019est Magic Background qui le cr\\xe9e\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Gr\\xe2ce \\xe0 un syst\\xe8me de presets, vous n\u2019avez qu\u2019\\xe0 s\\xe9lectionner 4 param\\xe8tres ultra-simples pour que Magic Background g\\xe9n\\xe8re votre fond selon vos envies\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"L\u2019environnement \"}),\": int\\xe9rieur ou ext\\xe9rieur\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Le style\"}),\" : minimaliste, No\\xebl, Scandinave, Luxueux\u2026\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"La mati\\xe8re pr\\xe9dominante\"}),\" : bois, marbre, verre\u2026\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Les tons principaux\"}),\" : rose, bleu, vert\u2026\"]})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Bonus : vous pouvez m\\xeame int\\xe9grer les couleurs exactes de votre charte pour respecter \\xe0 la lettre votre image de marque !\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Apr\\xe8s quelques secondes, le fond sur mesure g\\xe9n\\xe9r\\xe9 est pr\\xeat \\xe0 accueillir votre produit. 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