{
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  "sources": ["ssg:https://framerusercontent.com/modules/f3oTmjrhqNw9kB5bzaFi/bFiLTCBuCWrnilcEe28l/CGljqZquj-3.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{Link as o}from\"framer\";import{motion as r}from\"framer-motion\";import*as n from\"react\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Creative product photography is your edge in a crowded market. Standout visuals don\u2019t just showcase your products \u2014 they tell stories and evoke emotions, helping to forge connections between customers and your brand.\"}),/*#__PURE__*/t(\"p\",{children:[\"With the right creative techniques, you can transform ordinary shots into captivating scenes for your social media, \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/ecommerce\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"eCommerce\"})}),\" listings, and \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"seasonal\"})}),\" marketing. Here, we share some creative product photography ideas, setups, and tools \u2014 like \",/*#__PURE__*/e(o,{href:\"https://omi.so/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Omi\"})}),\" \u2014 that you can use to craft unforgettable visuals across platforms (including rotating \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/360-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"360 product photography\"})}),\").\"]}),/*#__PURE__*/e(\"h2\",{children:\"The importance of creative product photography\"}),/*#__PURE__*/e(\"p\",{children:\"Creative product photography captures attention, conveys brand identity, and transforms browsers into buyers. It helps you to:\"}),/*#__PURE__*/e(\"h3\",{children:\"Differentiating your products\"}),/*#__PURE__*/t(\"p\",{children:[\"While standard imagery shows \",/*#__PURE__*/e(\"em\",{children:\"what\"}),\" a product is, creative photography reveals what it \",/*#__PURE__*/e(\"em\",{children:\"could mean\"}),\" in a customer's life (even if that's an abstract thought or idea). This emotional connection turns casual browsers into engaged shoppers who remember your brand when they're ready to purchase.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Hydrating hair spray on beach with skin oil in clinical setting and supplements in citrus setting\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/ksimY9hyAVvEh7gB3SQfIqCnvf4.png\",srcSet:\"https://framerusercontent.com/images/ksimY9hyAVvEh7gB3SQfIqCnvf4.png?scale-down-to=512 512w,https://framerusercontent.com/images/ksimY9hyAVvEh7gB3SQfIqCnvf4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ksimY9hyAVvEh7gB3SQfIqCnvf4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ksimY9hyAVvEh7gB3SQfIqCnvf4.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"Enhancing brand storytelling\"}),/*#__PURE__*/e(\"p\",{children:\"Creative photography doesn\u2019t just showcase your products; it tells your brand\u2019s story. Thoughtful compositions, colors, and settings embed identity into your product lines and marketing channels. This engages customers and conveys the exact impression you\u2019re looking to achieve.\"}),/*#__PURE__*/e(\"h3\",{children:\"Improving engagement and conversions\"}),/*#__PURE__*/t(\"p\",{children:[\"Compelling \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/ecommerce-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"eCommerce product photography\"})}),\" turns a quick glance into genuine interest and interaction. Customers captivated by your images are more likely to click, share, and explore further, increasing the likelihood of conversions. (Omi clients see as much as a 19% increase on conversion rate.)\"]}),/*#__PURE__*/e(\"h2\",{children:\"Innovative techniques in product photography\"}),/*#__PURE__*/e(\"p\",{children:\"Use these cutting-edge techniques to breathe life into your product photos.\"}),/*#__PURE__*/e(\"h3\",{children:\"Flat lay photography\"}),/*#__PURE__*/e(\"img\",{alt:\"Endro Cosm\\xe9tiques serums for hydration, anti-aging, and dark spots in Instagram Stories with French text\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/3ne0QjQ3qYlfhpUFrX160WZGos.png\",srcSet:\"https://framerusercontent.com/images/3ne0QjQ3qYlfhpUFrX160WZGos.png?scale-down-to=512 512w,https://framerusercontent.com/images/3ne0QjQ3qYlfhpUFrX160WZGos.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3ne0QjQ3qYlfhpUFrX160WZGos.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/3ne0QjQ3qYlfhpUFrX160WZGos.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"Endro Cosm\\xe9tiques\"})})}),/*#__PURE__*/e(\"em\",{children:\" uses flat lay photography to add style and character to its seasonal product offerings, generated via Omi.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Flat lay photography is hugely popular on social media. Think of a typical \u201Cwhat\u2019s in my bag\u201D Story.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"For product photography, a flat lay provides a clean, organized way to showcase products from above. Think, for example, of a collection of skincare products arranged with fresh flowers and towels to evoke a spa-like feel. Imagine, alternatively, a flat lay of travel essentials like sunglasses, sunscreen, and a passport to create a sense of adventure.\"}),/*#__PURE__*/t(\"p\",{children:[\"This style is ideal for beauty brands like \",/*#__PURE__*/e(o,{href:\"https://omi.so/es/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Endro Cosm\\xe9tiques\"})}),\" that often use this technique to highlight their product lines and to refresh their imagery for seasonal campaigns.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s also a go-to for food brands showcasing ingredients, tech brands displaying gadgets and accessories, and fashion brands laying out clothing and accessories in styled combinations.\"}),/*#__PURE__*/t(\"p\",{children:[\"With \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Omi\u2019s Virtual Studio\"})}),\" (more on this below), you can easily create flat lays at scale, choosing from hundreds of scene templates, or rotating the virtual camera to above, assuming your product is sitting on a surface.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Floating objects\"}),/*#__PURE__*/e(\"img\",{alt:\"Qiriness skin cream with bubbles, Nailberry nailpolish with water drops, Panier des Sens skincare products\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/QrEtM8pCQxqHFzArdepkrAE8RH4.png\",srcSet:\"https://framerusercontent.com/images/QrEtM8pCQxqHFzArdepkrAE8RH4.png?scale-down-to=512 512w,https://framerusercontent.com/images/QrEtM8pCQxqHFzArdepkrAE8RH4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QrEtM8pCQxqHFzArdepkrAE8RH4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QrEtM8pCQxqHFzArdepkrAE8RH4.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/etude-cas-panier-des-sens-omi\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"Panier des Sens\"})})}),/*#__PURE__*/e(\"em\",{children:\" (to the right) experimented with floating objects for their creative photography.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Floating objects in product photography create an illusion of weightlessness and surrealism. By making products appear to hover, you can highlight details from all angles while creating visual interest.\\xa0\",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/360-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"This works exceptionally well with 360\\xb0 product photography\"})}),\", whether you do it with looping \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"video\"})}),\" or with an \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/3d-viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"interactive 3D Viewer\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Floating object shots are difficult to pull off with traditional photography but they\u2019re exceptionally easy to achieve in Omi\u2019s Virtual Studio. Once your 3D items are placed, switch out background colors or scenes, or use a white background paired with dynamic lighting to create varied, interesting images. This technique is perfect for product photographers and brands looking to infuse their visuals with an unexpected twist.\"}),/*#__PURE__*/e(\"h3\",{children:\"Creative use of lighting and reflections\"}),/*#__PURE__*/e(\"img\",{alt:\"Fauchon can with presents, metallic tube on grey background, metallic watch on black background\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/kZDkR5TG1Et2GsZ9c5eP9b17g.png\",srcSet:\"https://framerusercontent.com/images/kZDkR5TG1Et2GsZ9c5eP9b17g.png?scale-down-to=512 512w,https://framerusercontent.com/images/kZDkR5TG1Et2GsZ9c5eP9b17g.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/kZDkR5TG1Et2GsZ9c5eP9b17g.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/kZDkR5TG1Et2GsZ9c5eP9b17g.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"The right lighting and reflections bring depth and intrigue to product photos \u2014 transforming flat scenes into dynamic, layered visuals. Subtle shadow play can emphasize product shape and texture, while reflections add sophistication and depth, and create a high-end feel.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In Omi\u2019s Virtual Studio, it\u2019s easy to adjust lighting and experiment with different effects. This lets you fine-tune your designs for perfect, sexy visuals. Lighting and reflections are incredibly versatile and improve both the realism and artistic appeal of your renders.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"3 ways to level-up your creative product photography\"}),/*#__PURE__*/e(\"p\",{children:\"With the right styling and setting, you can transform your product photography. Here\u2019s how.\"}),/*#__PURE__*/e(\"h3\",{children:\"1) Choose the right props\"}),/*#__PURE__*/e(\"img\",{alt:\"Ch\\xe2teau Galoupet Ros\\xe9 wine with octopus dish on a dining table, paired with lemon, oyster, and vase in a digital interface\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/KQDcgqSAdbkONtl2m4TC86yYTdY.png\",srcSet:\"https://framerusercontent.com/images/KQDcgqSAdbkONtl2m4TC86yYTdY.png?scale-down-to=512 512w,https://framerusercontent.com/images/KQDcgqSAdbkONtl2m4TC86yYTdY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/KQDcgqSAdbkONtl2m4TC86yYTdY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/KQDcgqSAdbkONtl2m4TC86yYTdY.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Who doesn\u2019t like grilled octopus? Using Omi.so, \"}),/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"Mo\\xebt Hennessy Wine Estates\"})})}),/*#__PURE__*/e(\"em\",{children:\" ordered 3D models not just of their products \u2014 but of scene props! That meant they had lemons, octopus arms, artisan urns, and even oysters at their disposal. That way they could level up their product photography while making sure the brand assets used in scenes were pre-approved. Clever, no doubt.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Props and accessories enhance product photography by demonstrating how your product might be used and adding context that resonates with your audience. For example, a pumpkin evokes the feeling of fall or pinpoints a Halloween campaign, while a coffee mug beside a notebook suggests a cozy, productive setup. Props are also useful for showing scale \u2014 helping customers to visualize the size of your product.\"}),/*#__PURE__*/e(\"p\",{children:\"Omi\u2019s Virtual Studio includes access to an extensive template library of objects like these. Browse and add or swap props in your photos to quickly create customized scenes that highlight your product\u2019s purpose and appeal.\"}),/*#__PURE__*/e(\"h3\",{children:\"2) Set the scene with the right backdrop\"}),/*#__PURE__*/e(\"img\",{alt:\"Hair growth serum on beach with lime decor, in pastel pink, and in dark settings with skull decor\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/QVQkO0cnFgKzxObrJ1oq6yICQgQ.png\",srcSet:\"https://framerusercontent.com/images/QVQkO0cnFgKzxObrJ1oq6yICQgQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/QVQkO0cnFgKzxObrJ1oq6yICQgQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QVQkO0cnFgKzxObrJ1oq6yICQgQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QVQkO0cnFgKzxObrJ1oq6yICQgQ.png 2093w\",style:{aspectRatio:\"2093 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Backgrounds set the mood and emphasize your product\u2019s appeal. A wooden, textured background might cultivate a sense of warmth and rustic charm, while a tiger print pattern adds energy and drama, and draws the eye.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Customizing \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"product photography backgrounds\"})}),\" in Omi is simple (yes, that includes variety in your \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"white background photography\"})}),\"). Enter the Virtual Studio, where you can experiment with textures, colors, and patterns to find the perfect setting for each product.\"]}),/*#__PURE__*/e(\"h3\",{children:\"3) Play with advanced lighting techniques\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/IDCfwEwnzoKcTNenVrHXqgiH7w.mp4\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Here, Esthederm uses light to \"}),/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/product-launches\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"reveal a new product\"})})}),/*#__PURE__*/e(\"em\",{children:\", which had been promoted with teaser images for weeks. As you can see, they made good use of Omi's \"}),/*#__PURE__*/e(o,{href:\"https://omi.so/features/Videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"video add-on\"})})}),/*#__PURE__*/e(\"em\",{children:\".\"})]}),/*#__PURE__*/e(\"p\",{children:\"Lighting transforms the look and feel of a product image by bringing depth, mood, and focus. A product photographer might use advanced techniques like spotlighting to create a dramatic effect and soft lighting to imbue warmth and comfort.\"}),/*#__PURE__*/e(\"p\",{children:\"In Omi\u2019s Virtual Studio, you have full control over lighting, allowing you to experiment with various styles to find the ideal ambiance. This makes it easy to highlight product details, cultivate mood, and create standout visuals that capture attention.\"}),/*#__PURE__*/e(\"h2\",{children:\"Adapting creative photography for different platforms\"}),/*#__PURE__*/e(\"img\",{alt:\"Cranberry Vanilla perfume in Christmas-themed marketing campaign on social media and eCommerce interface\",className:\"framer-image\",height:\"627\",src:\"https://framerusercontent.com/images/YWgr9SCNVJ1B0417FhD1NAt1h6U.png\",srcSet:\"https://framerusercontent.com/images/YWgr9SCNVJ1B0417FhD1NAt1h6U.png?scale-down-to=512 512w,https://framerusercontent.com/images/YWgr9SCNVJ1B0417FhD1NAt1h6U.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YWgr9SCNVJ1B0417FhD1NAt1h6U.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/YWgr9SCNVJ1B0417FhD1NAt1h6U.png 2094w\",style:{aspectRatio:\"2094 / 1254\"},width:\"1047\"}),/*#__PURE__*/e(\"p\",{children:\"An eCommerce listing looks different from social media creative, and for good reason. By tailoring product photos for different platforms and channels, you ensure they\u2019re fit for purpose, meet platform criteria, and are optimized to engage audiences.\"}),/*#__PURE__*/e(\"h3\",{children:\"Social media\"}),/*#__PURE__*/e(\"p\",{children:\"Social media platforms like Instagram, Facebook, or Pinterest call for engaging visuals that capture attention and stop people scrolling. Try complementary colors like electric blue against orange, capture extreme close-ups that highlight textures, or arrange products in suspended patterns with seasonal elements like autumn leaves. These techniques help your products stand out, while maintaining consistent styling reinforces your brand identity.\"}),/*#__PURE__*/t(\"p\",{children:[\"With Omi, you can easily create \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/social-media\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"product photos for social media\"})}),\" and ensure a consistent look and feel for these channels (even if you want variety and creativity). Besides the design elements and templates available in the Virtual Studio, Omi allows you to export photos and videos to the correct aspect ratios and design format needed for Reels, Posts, Stories, and more.\"]}),/*#__PURE__*/e(\"h3\",{children:\"eCommerce\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"On eCommerce websites, it\u2019s key to balance creativity with clarity so that products are both appealing and accurately represented. Creative elements like shadows, accessories, colors, or complementary backgrounds provide depth and personality. However, the main focus should be showcasing the product clearly (more than creatively) \u2014 especially for your \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"white background product photography\"})}),\", which is the design of choice for most shopping carts and sales-oriented images. Header banners often have looser creative boundaries because they tend to serve thematic or navigational purposes, like showcasing the product range the visitor can expect on the page.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Omi\u2019s tools for \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/ecommerce\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"eCommerce product photography\"})}),\" make it easy to create high-quality images that capture detail and engage online shoppers. It\u2019s never been easier to launch new products to your store (Omi even syncs with \",/*#__PURE__*/e(o,{href:\"https://help.omi.so/en/articles/9335011-new-feature-manage-your-shopify-store-from-your-omi-account\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Shopify using an integration\"})}),\").\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"There\u2019s also a \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/3D-Viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"3D Viewer\"})}),\" that makes your product display interactive, letting your customers zoom in on product details and spin it to take in all angles. This increases their confidence in the purchase, helping with conversions and return rates.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Advertising campaigns\"}),/*#__PURE__*/e(\"p\",{children:\"Your ad images need to make an instant impact and communicate your product\u2019s value at a glance. High contrast, bold colors, and strategic composition are crucial for capturing attention, be it via digital banners, billboards, or magazine spreads.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Creative lighting techniques can emphasize key features, while clean, powerful backgrounds help your product photos stand out. And Omi makes it easy to tailor your visuals to the specific format \u2014 whether a website banner ad or a full-page print spread.\"}),/*#__PURE__*/t(\"p\",{children:[\"And needless to say \u2014 video is a guaranteed eye-catcher in creative product photography. Omi\u2019s \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"video add-on\"})}),\" lets you animate your Virtual Scenes by moving objects, lighting, and camera. Check out some gorgeous \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-launch-successes\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"videos for product launches here\"})}),\".\"]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How Omi simplifies creative product photography\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mNUvdkpqX9rhNwsxqx0T8whDj9U.mp4\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"Omi\u2019s Virtual Studio\"})})}),/*#__PURE__*/e(\"em\",{children:\" streamlines the process of creating professional-grade product images (whether basic white or creative). Effortlessly generate visuals for all your marketing needs without complex setups or costly photoshoots.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Start by shipping your products to our offices. Our team of 3D artists will map out your products in detail and generate photorealistic 3D models of them.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Once rendered into lifelike digital twins, your products become available in Omi\u2019s Virtual Studio. Here, you can experiment with creative product photography ideas and adapt product visuals in moments, as if you have a professional product photographer on demand.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how Omi makes inventive product photography easy.\"}),/*#__PURE__*/e(\"h3\",{children:\"You have access to the unique Virtual Photo Studio\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Free from the physical constraints of traditional photography, Omi\u2019s Virtual Studio lets you experiment with different techniques. Adjust lighting, angles, and backgrounds in seconds, allowing for endless creativity without needing to reshoot. You can also turn your single packshots into bundles, banners, etc. by adding more products to the scene and changing aspect ratio for the export.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The platform also provides access to thousands of 3D objects and textures (including AI-generative ones!), allowing you to design environments that match your brand\u2019s unique style. You\u2019ll give your product visuals a twist, and generate all the packshots, posts, and banners you could ever need.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"You can use advanced tools without expertise\"}),/*#__PURE__*/e(\"p\",{children:\"No matter your experience level, your team can play like a pro with simple-to-use professional photo editing tools. Anyone can create captivating product photos; there\u2019s no need for extensive photography or design skills.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"With our intuitive interface \u2014 and studio packed with powerful pre-sets \u2014 you can play with lighting and camera angles, and shift scene details to create studio-quality visuals with a few clicks.\"}),/*#__PURE__*/e(\"h3\",{children:\"It\u2019s easy for teams to maintain brand consistency\"}),/*#__PURE__*/e(\"p\",{children:\"Omi\u2019s Virtual Studio is designed with collaboration in mind so teams can pick up creative projects and maintain a seamless brand identity.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whether working on seasonal campaigns or rejigging existing visuals to suit different markets, Omi makes it easy to maintain brand consistency across all platforms. Upload your brand assets and give team members access to templates they can tweak with minimal effort.\"}),/*#__PURE__*/e(\"h2\",{children:\"Get started with creative product photography\"}),/*#__PURE__*/e(\"p\",{children:\"Omi\u2019s platform lets you dive into product photography and produce sexy, professional-quality images at scale. With intuitive tools and a vast library of templates, customizable backgrounds, and lighting presets, it\u2019s easy to keep your marketing collateral fresh and relevant, no matter your creative experience.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Omi cuts out the need for complex setups, allowing you to focus on creating impactful visuals that bring your brand to life. Try Omi today.\"})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In eCommerce, a single pixel can be the difference between a sale and a scroll-past. That sleek product photo that made you stop mid-scroll? Until recently, creating it meant coordinating lighting specialists, equipment rentals, studio time, and post-production experts. But that's changing fast. According to Shopify's 2023 Commerce Report [\",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/research/future-of-commerce\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\"], professional product photos still drive 40% higher conversion rates \u2014 they're just not being made the way you might think.\"]}),/*#__PURE__*/e(\"p\",{children:\"Just ask Clarins or Mo\\xebt Hennessy, who have transformed their approach to product photography. But we'll get to that.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The traditional product photography landscape\"})}),/*#__PURE__*/t(\"p\",{children:[\"Product photography has come a long way from a person with a camera and a white backdrop. Today's eCommerce demands have transformed it into something far more complex. \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Creative product photography ideas\"})}),\" seem more and more appealing for competitive reasons, yet they tend to up the costs. The same goes for producing \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/360-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"360\\xb0 product photos\"})}),\" that rotate on an axis \u2014\\xa0useful, effective\u2026 and pricey.\"]}),/*#__PURE__*/e(\"p\",{children:\"Therefore, understanding a breakdown of the costs of product photography smarter decisions about your visual content, regardless of creative strategy\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"How are photography services charged?\"})}),/*#__PURE__*/e(\"p\",{children:\"Photography studios have developed different pricing models over time. Each serves a different need. Here's what works best for different situations:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/bG5PkyaYGHgV5k5dYlIHUHcINw.png\",srcSet:\"https://framerusercontent.com/images/bG5PkyaYGHgV5k5dYlIHUHcINw.png?scale-down-to=512 512w,https://framerusercontent.com/images/bG5PkyaYGHgV5k5dYlIHUHcINw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bG5PkyaYGHgV5k5dYlIHUHcINw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/bG5PkyaYGHgV5k5dYlIHUHcINw.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h4\",{children:\"By the hour ($150-300)\"}),/*#__PURE__*/e(\"p\",{children:\"Studios typically charge $150-300 per hour. Sounds simple, right? But there's more to consider. That perfect shot of a wine bottle takes:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"45 minutes just to set up lights\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Up to an hour of actual shooting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Another half hour for cleanup and file prep\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Extra time for feedback and adjustments\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This model makes sense for complex products that need special attention. But watch out \u2014 costs climb quickly when you're shooting large catalogs or need revisions.\"}),/*#__PURE__*/e(\"h4\",{children:\"By the product ($75-200)\"}),/*#__PURE__*/e(\"p\",{children:\"As eCommerce grew, studios started charging per product \u2014 usually $75-200 per item. This includes:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Several standard angles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Basic editing and background removal\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"File optimization\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A few revision rounds\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"This pricing works well for predictable shoots. But if you're launching hundreds of products quarterly, costs multiply fast with each new item. And this doesn't even take into account shoots involving \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"advanced product photography techniques\"})}),\" with more complex setups, accessories, or specialized equipment.\"]}),/*#__PURE__*/e(\"h4\",{children:\"By the finished image ($50-150)\"}),/*#__PURE__*/e(\"p\",{children:\"The newest approach charges $50-150 per final image. You get:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Freedom to shoot what you need\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Full post-production treatment\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Files ready for every platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Minor tweaks included\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This works for brands who want flexibility but only want to pay for images they'll actually use. At $50 per image, it's the most cost-effective traditional approach \u2014 but \\\"traditional\\\" is the key word here.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Just ask \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/case-study-daan-tech\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Daan Tech\"})}),\", who tripled their content output after switching to Omi's \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Virtual Photo Studio\"})}),\", reducing their average cost per image to just $1 \u2014 a fraction of traditional photography rates.\"]}),/*#__PURE__*/e(\"p\",{children:\"But to understand why that's revolutionary, let's look at what goes into a traditional photo shoot's price tag.\"}),/*#__PURE__*/e(\"img\",{alt:\"Photography studio with lighting equipment and a price tag listing services: studio rental, equipment, post-production, retouch\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/GLz9ost6pjA3JuXlOKYaK5KE0.png\",srcSet:\"https://framerusercontent.com/images/GLz9ost6pjA3JuXlOKYaK5KE0.png?scale-down-to=512 512w,https://framerusercontent.com/images/GLz9ost6pjA3JuXlOKYaK5KE0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GLz9ost6pjA3JuXlOKYaK5KE0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/GLz9ost6pjA3JuXlOKYaK5KE0.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"The quickly escalating costs of product photography is a result of all the logistics, equipment, and location dependencies you need to get even the most basic photos done.\"})})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Real costs of a professional shoot\"})}),/*#__PURE__*/e(\"p\",{children:\"Walk into a professional product shoot and you'll find more than just a photographer. Here's what you're really paying for:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Studio basics:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Studio space: $50-200 per hour (location matters)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pro-grade equipment: $200-500 daily\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lighting specialist: $75-150 per hour\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Digital tech managing files: $50-100 per hour\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Infographic on photography studio costs: rent $50-200/h, equipment $200-500/day, lighting $75-150/h, digital tech $50-100/h\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/9Tdt33Emcy85RYzqqnJvqrStw.png\",srcSet:\"https://framerusercontent.com/images/9Tdt33Emcy85RYzqqnJvqrStw.png?scale-down-to=512 512w,https://framerusercontent.com/images/9Tdt33Emcy85RYzqqnJvqrStw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/9Tdt33Emcy85RYzqqnJvqrStw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/9Tdt33Emcy85RYzqqnJvqrStw.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A basic breakdown of costs associated with a traditional product photo shoot.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"And that's just the shoot. Post-production often costs as much or more:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Basic retouching: $50-100 per hour\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Complex products need several hours each\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"File management: $25-75 per hour\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Color correction and formatting for different platforms\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Infographic on photography post-production costs: retouching $50-100/h, file management $25-75/h, reshoots 25-50% budget.\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/RgJjNq1hgrkQYcYtWm6NENUS8w0.png\",srcSet:\"https://framerusercontent.com/images/RgJjNq1hgrkQYcYtWm6NENUS8w0.png?scale-down-to=512 512w,https://framerusercontent.com/images/RgJjNq1hgrkQYcYtWm6NENUS8w0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/RgJjNq1hgrkQYcYtWm6NENUS8w0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/RgJjNq1hgrkQYcYtWm6NENUS8w0.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Post-production comes with additional expenses to budget for.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Hidden costs nobody tells you about\"})}),/*#__PURE__*/e(\"p\",{children:\"Ever rushed a holiday campaign shoot? That urgency comes with a 50% premium on standard rates. And reshoots? They happen more often than you might think:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Marketing wants different angles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Stakeholders request styling changes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Products get updated mid-shoot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different markets need different versions\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Each reshoot costs 25-50% of the original session. That's not counting lost time and delayed launches.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The business cost of traditional product photography\"})}),/*#__PURE__*/e(\"p\",{children:\"The eCommerce industry keeps growing. Consumer expectations keep rising. And somewhere in between, businesses need to figure out how to create better product imagery without breaking the bank.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Each new market adds costs (and complexity)\"})}),/*#__PURE__*/t(\"p\",{children:[\"When \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-launch-successes\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Institut Esthederm\"})}),\" planned their international launch campaign, they faced a common scaling dilemma: how to create consistent, high-quality content across 13 countries, each with unique market needs.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In the world of traditional product photography, this meant:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Adapting to local style preferences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Shooting different packaging\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Considering cultural presentation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Timing seasonal content differently\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Then factor in product variations:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Every color needs its own shoot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Size comparisons need special setups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bundle shots multiply the work\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Special editions need unique treatment\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Their solution? Switching to Omi\u2019s Virtual Photo Studio doubled their video assets while maintaining perfect consistency across all channels \u2014 from social media to CRM to paid advertising. Want to see for yourself? \",/*#__PURE__*/e(o,{href:\"https://auth.omi.so/signup\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Try the Virtual Studio\"})}),\" (the free plan includes everything except a 3D version of your product).\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Weeks of production time = weeks of missed sales opportunities\"})}),/*#__PURE__*/t(\"p\",{children:[\"According to Salesforce's 2023 Shopping Index [\",/*#__PURE__*/e(o,{href:\"https://www.salesforce.com/resources/research-reports/shopping-index/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\"], \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-launch-successes\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"timing can make or break a product launch\"})}),\". Because modern eCommerce moves fast:\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"New products need:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"At least 5-8 images each\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different formats for every platform\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Marketing support images\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Social media content\"})})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"And \"}),/*#__PURE__*/e(o,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"seasonal campaigns\"})})}),/*#__PURE__*/e(\"strong\",{children:\"? Even tighter deadlines:\"})]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Holiday shots needed months ahead of time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Back-to-school timing is critical\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fashion seasons won't wait\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Flash sales need instant support\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"The cost saving solution: Virtual Photography\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/360-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Virtual product photography techniques\"})}),\" have emerged as cost-effective solutions to the costs and limitations of traditional photography.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Institut Esthederm, for example, switched to Omi\u2019s Virtual Photo Studio (based on '\",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/digital-twins-marketing\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Digital Twins\"})}),\"') to cut costs, elevate creativity, and keep up with content demands for their new product launch.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In fact, they more than doubled their production \u2014 and added \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"product video\"})}),\" into the mix.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/0fbF84OGkCHN96M1z2TPLngreaM.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Mo\\xebt Hennessy Wine Estates\"})}),\" also had to coordinate photography across their wine houses, brands, and international markets. This meant weeks of planning \u2014 time and resources they\u2019d rather spend elsewhere.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Switching to Omi, they cut production time by 67% and eliminated post-production entirely. Plus, by pre-approving designs and settings they enabled proactive quality control \u2014 accelerating global campaign launches.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Virtual photography scene setup with Chateau Galoupet Ros\\xe9, octopus dish, and accessories options: lemon, oyster, vase\",className:\"framer-image\",height:\"1209\",src:\"https://framerusercontent.com/images/DM3wp6XVsTtaCPvOKagRuTO7hU.png\",srcSet:\"https://framerusercontent.com/images/DM3wp6XVsTtaCPvOKagRuTO7hU.png?scale-down-to=512 512w,https://framerusercontent.com/images/DM3wp6XVsTtaCPvOKagRuTO7hU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DM3wp6XVsTtaCPvOKagRuTO7hU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/DM3wp6XVsTtaCPvOKagRuTO7hU.png?scale-down-to=4096 4096w,https://framerusercontent.com/images/DM3wp6XVsTtaCPvOKagRuTO7hU.png 4184w\",style:{aspectRatio:\"4184 / 2418\"},width:\"2092\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"We now work around three times faster, saving us a lot in annual shooting costs every time we release new bottles to the market.\"}),'\"',/*#__PURE__*/e(\"br\",{}),\"\u2014 Cl\\xe9mence Bessieres, Social Media & Content Assistant @ Mo\\xebt Hennessy Wine Estates\"]})}),/*#__PURE__*/e(\"img\",{alt:\"Marketing images of Minuty Ros\\xe9 bottles on a website and Instagram, featuring dining setups and scenic outdoor settings\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/P86Dj3vyDxvg7rAWzTafBb2WF8.png\",srcSet:\"https://framerusercontent.com/images/P86Dj3vyDxvg7rAWzTafBb2WF8.png?scale-down-to=512 512w,https://framerusercontent.com/images/P86Dj3vyDxvg7rAWzTafBb2WF8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/P86Dj3vyDxvg7rAWzTafBb2WF8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/P86Dj3vyDxvg7rAWzTafBb2WF8.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creative freedom costs thousands in traditional studios\"})}),/*#__PURE__*/t(\"p\",{children:[\"In traditional processes for \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/packshot-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"product photography\"})}),\", every creative direction comes with a price tag. Want to test \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"different photo backgrounds\"})}),\"? That's another studio day. Different lighting setup? Reset everything. New angle? Get ready to move all the equipment. You're forced to make a choice: play it safe or risk expensive reshoots.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Virtual photography changes this entirely. You can:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Test multiple creative ideas without rebooking studio time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Try different lighting setups in seconds\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create variations for different markets instantly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Compare options side by side\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Launch your strongest content faster\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"With Omi's Virtual Studio, neither classic \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"white background product photography\"})}),\" nor fun-loving \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"creative product photography\"})}),\" multiplies your budget. You can iterate freely, experiment with different concepts, and optimize your content based on what works \u2014 all without the traditional trade-off between creativity and cost.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"And with our \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"video add-on\"})}),\", you can use the same 3D models to create studio-quality videos for your website, social media, and marketing campaigns. One model, endless possibilities for both photos and videos.\\xa0\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Meet Omi\u2019s Virtual Photo Studio: more content, less complexity\"})}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mNUvdkpqX9rhNwsxqx0T8whDj9U.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Remember when streaming replaced DVDs? Virtual photography is doing the same thing to traditional product shoots. 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Now their process is simple:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Save perfect lighting setups\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reuse exact camera angles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep colors perfectly matched\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Share templates globally\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use pre-approved scenes to reduce revisions\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Mo\\xebt Hennessy captured that southern Europe feel in their scenes. Once these had been approved internally, only select settings could change (such as wine-accessory pairings). 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They updated their entire site for Christmas in two days \u2014 work that used to take weeks.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Endro Cosm\\xe9tiques Christmas-themed website with skincare products on a festive red background with seasonal decorations\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/JWqjDlxUg7ImfCNY2kOs8HJ1s.png\",srcSet:\"https://framerusercontent.com/images/JWqjDlxUg7ImfCNY2kOs8HJ1s.png?scale-down-to=512 512w,https://framerusercontent.com/images/JWqjDlxUg7ImfCNY2kOs8HJ1s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/JWqjDlxUg7ImfCNY2kOs8HJ1s.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/JWqjDlxUg7ImfCNY2kOs8HJ1s.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Making the switch\"})}),/*#__PURE__*/e(\"p\",{children:\"Moving to virtual photography isn't complicated, but it does take making a decision.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"The entire process typically takes just three steps:\"})}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://auth.omi.so/signup\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Create a free account\"})}),\" to explore the studio (includes everything except a 3D model of your products).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Have a 3D artist model your products (takes up to 2 weeks)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Start creating unlimited visuals\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Sequence of Digital Twin, 3d Model, and final photo render of Chateau Minuty bottle in beach scene\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/CurAlocOXXC8QDEIs4UdloYc.png\",srcSet:\"https://framerusercontent.com/images/CurAlocOXXC8QDEIs4UdloYc.png?scale-down-to=512 512w,https://framerusercontent.com/images/CurAlocOXXC8QDEIs4UdloYc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CurAlocOXXC8QDEIs4UdloYc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/CurAlocOXXC8QDEIs4UdloYc.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"'Digital Twins' (the basis of virtual photography) significantly reduce the cost of product photography while elevating creativity.\"})}),/*#__PURE__*/e(\"p\",{children:\"Think of it like learning any new tool \u2014 start small, get comfortable, then explore. Most teams begin by setting up their templates and getting the team up to speed (don't worry, our Virtual Studio is designed to be simple). Then it's just about adding more products and finding your rhythm. Before you know it, you're transforming how your entire brand creates content.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Brands cut production time by 90% with Omi\"})}),/*#__PURE__*/e(\"p\",{children:\"Let's look at why companies are switching to virtual product photography\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Get unlimited product shots from a single digital model\"})}),/*#__PURE__*/e(\"p\",{children:\"Look at any major retailer's website. Each product shows multiple angles. Every color has its own set of shots. Seasonal updates refresh the entire catalog. Behind each of those images? A separate photo shoot \u2014 unless you're working virtually.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Virtual photography means:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"New shots in minutes, not days\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automatic variant creation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Instant seasonal updates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bundle shots without inventory\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consistent quality throughout\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Mon Shampoing bottles in flower scene, by a pool, and in a Christmas setting\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/ojoFcVE4dKdIOKx5NqdJqwiwsis.png\",srcSet:\"https://framerusercontent.com/images/ojoFcVE4dKdIOKx5NqdJqwiwsis.png?scale-down-to=512 512w,https://framerusercontent.com/images/ojoFcVE4dKdIOKx5NqdJqwiwsis.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ojoFcVE4dKdIOKx5NqdJqwiwsis.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ojoFcVE4dKdIOKx5NqdJqwiwsis.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Mon Shampoing uses Omi to shoot scenes in a variety of settings without having to travel.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create seasonal campaigns faster: from 17 weeks to 9 days\"})}),/*#__PURE__*/e(\"p\",{children:\"Holiday campaigns used to mean months of planning. Here's how Endro Cosm\\xe9tiques changed that story:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Old way:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"3 months planning ahead\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2 weeks in the studio\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1 week editing photos\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1 week making changes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Limited room for updates\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"New way:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1 week planning\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"2 days creating content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Changes happen instantly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Unlimited variations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Complete creative freedom\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"The result? They earned a perfect 5/5 quality rating while activating their campaign across all channels in record time. And you can too \u2014 especially if you get inspiration from \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/q4-template-collection\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"seasonal marketing\"})}),\" templates.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Endro Cosm\\xe9tiques Christmas-themed product bundles in website interface\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/8x6qq0Z0e8Ji8zstnHGBfOhJo.png\",srcSet:\"https://framerusercontent.com/images/8x6qq0Z0e8Ji8zstnHGBfOhJo.png?scale-down-to=512 512w,https://framerusercontent.com/images/8x6qq0Z0e8Ji8zstnHGBfOhJo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8x6qq0Z0e8Ji8zstnHGBfOhJo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/8x6qq0Z0e8Ji8zstnHGBfOhJo.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ditch 20 separate shoots for one Virtual Studio\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Before virtual photography\"}),\", Clarins struggled with photo shoots across 20 markets. They needed:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different studios worldwide\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Teams in every region\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multiple photographers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Long approval processes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Complex translations\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Now they create once and adapt instantly:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"One tool for all markets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Automatic regional updates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consistent global quality\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fast approvals\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Local control when needed\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Their team says it best: what took months now takes days.\"})}),/*#__PURE__*/e(\"img\",{alt:\"Infographic comparing the costs of traditional photography versus Omi's Virtual Studio\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/d3kl46mJelMvnTAaDvr57mtX7cI.png\",srcSet:\"https://framerusercontent.com/images/d3kl46mJelMvnTAaDvr57mtX7cI.png?scale-down-to=512 512w,https://framerusercontent.com/images/d3kl46mJelMvnTAaDvr57mtX7cI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/d3kl46mJelMvnTAaDvr57mtX7cI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/d3kl46mJelMvnTAaDvr57mtX7cI.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Virtual photo studios: better for more than just your budget\"})}),/*#__PURE__*/e(\"p\",{children:\"When you add up the studio fees, equipment costs, revision cycles, and hidden expenses, traditional product photography impacts more than just your budget \u2014 it affects your entire go-to-market strategy. Here's what that means in practice:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Traditional photography means:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"$50-150 per image\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Weeks of production time\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Limited creative exploration\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Complex scaling costs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hidden fees for rush jobs and reshoots\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Virtual photography transforms this equation:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Less than $1 per image on average\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Production in days (or even hours), not weeks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Unlimited creative iterations\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scale without additional shoots\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"No surprise costs\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The beauty of virtual photography? What used to take months (from idea to image) now happens in days or less. What used to cost thousands now costs hundreds. And those impossible deadlines? They're not so impossible anymore.\"}),/*#__PURE__*/e(\"p\",{children:\"Ready to see how virtual photography could transform your content production?\\xa0\"})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Look at your favorite beauty brand's Instagram feed. Their moisturizer seems to catch the light just right. And their latest serum somehow glows from within. That's neither an accident nor a magic product formula \u2014 it's masterful product photography at work.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Whether you're \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/product-launches\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"launching\"})}),\" your first skincare line or refreshing your brand's visuals, understanding the art and science of cosmetic photography can transform your online presence.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why cosmetic product photography demands different thinking\"}),/*#__PURE__*/e(\"p\",{children:\"Remember the last time you tried to photograph a shiny new lip gloss, only to catch your own reflection in the packaging? It\u2019s a tale as old as time.\"}),/*#__PURE__*/e(\"h3\",{children:\"Capturing cosmetics is challenging\u2026\"}),/*#__PURE__*/e(\"p\",{children:\"Cosmetic products are basically a photographer's obstacle course. You've got:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Glass bottles that reflect everything\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Metallic components that create hot spots\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creamy products that need to look touchably smooth\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Powders that need to show their finish without looking dry and dusty\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Each material interacts with light differently. A matte lipstick bullet photographed like a glass serum bottle will look flat and lifeless. A cream shot with harsh lighting will look artificial. Getting these elements right isn't just about aesthetics \u2014 it's about accurate representation that drives sales and reduces returns.\"}),/*#__PURE__*/e(\"h3\",{children:\"\u2026but getting it right is vital\"}),/*#__PURE__*/e(\"p\",{children:\"The stakes are higher than ever in beauty eCommerce.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"According to Salesforce's 2023 Shopping Index (\",/*#__PURE__*/e(o,{href:\"https://www.salesforce.com/resources/research-reports/shopping-index/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\"), products with multiple \",/*#__PURE__*/e(\"strong\",{children:\"high-quality images have a 40% higher conversion rate\"}),\". Salsify's 2023 research (\",/*#__PURE__*/e(o,{href:\"https://www.salsify.com/resources/report/2023-salsify-consumer-research-pdf\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\") reveals that \",/*#__PURE__*/e(\"strong\",{children:\"69% of consumers need to see at least three product images\"}),\" before making a purchase \u2014 and \",/*#__PURE__*/e(\"strong\",{children:\"40% have returned products\"}),' because they \"looked different\" from the photos.']}),/*#__PURE__*/e(\"p\",{children:\"For beauty brands, this creates a complex challenge: how do you produce consistent, high-quality images at scale without slowing down your go-to-market strategy?\"}),/*#__PURE__*/e(\"h2\",{children:\"Cosmetic photography essentials\"}),/*#__PURE__*/e(\"p\",{children:\"Let's peek behind the curtain at how professional cosmetic photographers make products look irresistible. That way, you can steal these secrets yourself.\"}),/*#__PURE__*/e(\"h3\",{children:\"The magic of lighting\"}),/*#__PURE__*/t(\"p\",{children:[\"Different products need different lighting approaches. Whether you're working with physical lights or a \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Virtual Studio\"})}),\" like Omi (where you can adjust lighting with simple sliders), here's what works best for different cosmetic products:\"]}),/*#__PURE__*/e(\"h5\",{children:\"Glass bottles and serums\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goal: Show clarity and premium quality\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What works: Strategic lighting that creates subtle reflections\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Marketing impact: Suggests purity and luxury positioning\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Common mistake: Flat lighting that fails to capture the product's sophistication\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Nailberry nail polish bottle and Qiriness eye cream and Pousse elixir on abstract colorful backgrounds\",className:\"framer-image\",height:\"589\",src:\"https://framerusercontent.com/images/tgtNLDCyH6YiG6xUXaFFE6uPM.png\",srcSet:\"https://framerusercontent.com/images/tgtNLDCyH6YiG6xUXaFFE6uPM.png?scale-down-to=512 512w,https://framerusercontent.com/images/tgtNLDCyH6YiG6xUXaFFE6uPM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tgtNLDCyH6YiG6xUXaFFE6uPM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/tgtNLDCyH6YiG6xUXaFFE6uPM.png 2092w\",style:{aspectRatio:\"2092 / 1178\"},width:\"1046\"}),/*#__PURE__*/e(\"h5\",{children:\"Creams and lotions\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goal: Convey texture and richness\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What works: Soft, diffused lighting that reveals product consistency\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Marketing impact: Helps customers visualize the application experience\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Common mistake: Harsh lighting that makes products look artificial or plastic\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Skincare products, a cream jar, a tube, and a serum bottle arranged on pastel backgrounds with abstract shapes\",className:\"framer-image\",height:\"589\",src:\"https://framerusercontent.com/images/J8SRGPffJL5J0FKZX7Jz5j5dsM.png\",srcSet:\"https://framerusercontent.com/images/J8SRGPffJL5J0FKZX7Jz5j5dsM.png?scale-down-to=512 512w,https://framerusercontent.com/images/J8SRGPffJL5J0FKZX7Jz5j5dsM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/J8SRGPffJL5J0FKZX7Jz5j5dsM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/J8SRGPffJL5J0FKZX7Jz5j5dsM.png 2092w\",style:{aspectRatio:\"2092 / 1178\"},width:\"1046\"}),/*#__PURE__*/e(\"h5\",{children:\"Powders and palettes\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Goal: Demonstrate color accuracy and texture\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"What works: Balanced lighting that reveals product detail\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Marketing impact: Builds purchase confidence by showing true colors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Common mistake: Overhead lighting that flattens the product's dimension\"})})]}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"Apart from investing in a professional studio, we couldn't do better!\"}),\"\\\" says Mathilde Gauthier from Clarins after they switched to Omi's Virtual Photo Studio for their content production. Their team creates 500+ product visuals monthly while maintaining consistent premium quality across all markets. Impressive, right?\"]}),/*#__PURE__*/e(\"img\",{alt:\"Assorted makeup products on a white surface, with a powder compact and brush on a brown and white background\",className:\"framer-image\",height:\"589\",src:\"https://framerusercontent.com/images/D4twX9zEIwbIXsDNIAyt3d9MY5Q.png\",srcSet:\"https://framerusercontent.com/images/D4twX9zEIwbIXsDNIAyt3d9MY5Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/D4twX9zEIwbIXsDNIAyt3d9MY5Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/D4twX9zEIwbIXsDNIAyt3d9MY5Q.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/D4twX9zEIwbIXsDNIAyt3d9MY5Q.png 2092w\",style:{aspectRatio:\"2092 / 1178\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"The art of composition\"}),/*#__PURE__*/t(\"p\",{children:['Remember the rule of thirds? For cosmetics, sometimes breaking it works better. According to professional beauty photographer Sarah Mitchell, \"',/*#__PURE__*/e(\"em\",{children:\"Centered composition often works best for single product shots\u2014it suggests authority and premium positioning.\"}),'\"']}),/*#__PURE__*/e(\"p\",{children:\"Some tried-and-tested approaches:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hero product slightly larger than life-size\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Supporting products at 70% scale\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leave space for text (especially for social media)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use odd numbers for group shots\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create depth with intentional blur\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Skincare cream jar L'Hydralpine with water splash, next to a cream jar with lab equipment and molecular model\",className:\"framer-image\",height:\"405\",src:\"https://framerusercontent.com/images/fri2LmERxQqNWWbUzIPijvmfU.png\",srcSet:\"https://framerusercontent.com/images/fri2LmERxQqNWWbUzIPijvmfU.png?scale-down-to=512 512w,https://framerusercontent.com/images/fri2LmERxQqNWWbUzIPijvmfU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fri2LmERxQqNWWbUzIPijvmfU.png 1292w\",style:{aspectRatio:\"1292 / 810\"},width:\"646\"}),/*#__PURE__*/t(\"p\",{children:[\"Want these compositions to stay consistent across markets? Omi lets you create templates where everything \u2014 from lighting to camera angles \u2014 stays fixed. Your teams can swap products in and out, but your carefully crafted compositions remain untouched. Just ask Mo\\xebt Hennessy, whose nine wine houses \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"create their own content using pre-approved scenes\"})}),\" for guaranteed brand adherence at scale.\"]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Cosmetic photography in different channels\"}),/*#__PURE__*/t(\"p\",{children:[\"One size definitely doesn't fit all when it comes to cosmetic photography. According to McKinsey's State of Fashion: Beauty 2023, 71% of beauty brands now operate in \\\"real time,\\\" with TikTok-driven trends capable of spiking demand by 300% in just 24 hours (\",/*#__PURE__*/e(o,{href:\"https://www.mckinsey.com/industries/retail/our-insights/the-beauty-market-in-2023-a-special-state-of-fashion-report\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\"). Each platform demands its own approach for maximum impact.\"]}),/*#__PURE__*/e(\"p\",{children:\"Traditionally, this meant ordering different crops and sizes from your photographer for each channel \u2014 a process that could take days or weeks. \"}),/*#__PURE__*/t(\"p\",{children:[\"Virtual studios like Omi flip this workflow: once you've created your shot, you can instantly export it in any format you need, from website banners to Instagram Stories to marketplace packshots. As Cl\\xe9mence Bessieres from Mo\\xebt Hennessy notes, \\\"\",/*#__PURE__*/e(\"em\",{children:\"We now work around three times faster, saving us a lot in annual shooting costs every time we release new bottles to the market.\"}),'\"']}),/*#__PURE__*/e(\"h3\",{children:\"eCommerce: the convert-or-die zone\"}),/*#__PURE__*/e(\"p\",{children:\"For obvious reasons, beauty shoppers care about high-quality product imagery to the extent that it influences their purchase decisions. Many of them expect to see products from multiple angles before buying. Here's what works where:\"}),/*#__PURE__*/e(\"h5\",{children:\"Marketplace requirements\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Main image: Product only, \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"white background product photography\"})}),\" (Omi's Virtual Photo Studio makes this a one-click process)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Secondary images: Show scale, texture, usage\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Must-have angles: Front, back, open/closed, size reference\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Resolution requirements vary (Amazon wants 2000px minimum \u2014 you can choose resolution in Omi's studio)\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"This aligns with one of our favorite customers', \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Endro Cosm\\xe9tiques\"})}),', experience: \"',/*#__PURE__*/e(\"em\",{children:\"Thanks to quality packshots, we ensure that our brand image is maintained on our site as well as on the marketplaces that sell our cosmetics.\"}),'\"']}),/*#__PURE__*/e(\"img\",{alt:\"Endro Cosm\\xe9tiques products in shopping cart images in eCommerce interface\",className:\"framer-image\",height:\"364\",src:\"https://framerusercontent.com/images/EYNEb7JEcYqxGuo037IW5ALML24.png\",srcSet:\"https://framerusercontent.com/images/EYNEb7JEcYqxGuo037IW5ALML24.png?scale-down-to=512 512w,https://framerusercontent.com/images/EYNEb7JEcYqxGuo037IW5ALML24.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/EYNEb7JEcYqxGuo037IW5ALML24.png 1292w\",style:{aspectRatio:\"1292 / 728\"},width:\"646\"}),/*#__PURE__*/e(\"h5\",{children:\"Your website\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Hero shots: Context that tells your brand story\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Gallery images: Mix of lifestyle and detail shots\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Product features: Close-ups of textures and dispensers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bundle options: Combinations that drive higher cart value\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Maison Black Honey scents and candles in flower, grey, living room settings in eCommerce and website interfaces\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/qQ91CDEOpfJ7X5vX2nj2p4da4I.png\",srcSet:\"https://framerusercontent.com/images/qQ91CDEOpfJ7X5vX2nj2p4da4I.png?scale-down-to=512 512w,https://framerusercontent.com/images/qQ91CDEOpfJ7X5vX2nj2p4da4I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/qQ91CDEOpfJ7X5vX2nj2p4da4I.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/qQ91CDEOpfJ7X5vX2nj2p4da4I.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Black Honey uses Omi for all of their eCommerce imagery, including on the homepage.\"})}),/*#__PURE__*/e(\"h3\",{children:\"Social media: the scroll-stopping zone\"}),/*#__PURE__*/t(\"p\",{children:[\"With Smartly.io reporting that 42% of brands say the inability to produce content quickly enough is their main obstacle (\",/*#__PURE__*/e(o,{href:\"https://trends.smartly.io/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\"), social media demands both quality and speed. Gartner's research (\",/*#__PURE__*/e(o,{href:\"https://www.gartner.com/en/marketing/research/multichannel-marketing-survey\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\") shows that 56% of digital marketers cite content production bottlenecks as their biggest challenge. Here's what works on different platforms:\"]}),/*#__PURE__*/e(\"h5\",{children:\"Instagram feed\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Square-friendly compositions (leave room for cropping)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"High contrast for thumb-stopping power\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Text-ready negative space\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cohesive color stories that work in grid view\"})})]}),/*#__PURE__*/e(\"h5\",{children:\"Instagram stories/TikTok\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vertical compositions (9:16)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dynamic elements (moving products, pouring liquids)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Space for text overlays\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Action-oriented shots (application, swatches)\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:'We are very active on Instagram, an important channel for us,\" Aude from Endro shares. \"We mix human/lifestyle content with Omi visuals to present a product or illustrate a tip. The Omi renders blend perfectly with other photos and allow us to have a harmonious feed that aligns 100% with our brand image.'}),'\"',/*#__PURE__*/e(\"br\",{}),\"\u2014\",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Endro Cosm\\xe9tiques\"})})]})}),/*#__PURE__*/e(\"img\",{alt:\"Endro Cosm\\xe9tiques products in colorful collages on Instagram Story interfaces\",className:\"framer-image\",height:\"364\",src:\"https://framerusercontent.com/images/tivzzCvYbUAqqQHUrmCRKtxGGfU.png\",srcSet:\"https://framerusercontent.com/images/tivzzCvYbUAqqQHUrmCRKtxGGfU.png?scale-down-to=512 512w,https://framerusercontent.com/images/tivzzCvYbUAqqQHUrmCRKtxGGfU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/tivzzCvYbUAqqQHUrmCRKtxGGfU.png 1292w\",style:{aspectRatio:\"1292 / 728\"},width:\"646\"}),/*#__PURE__*/e(\"h2\",{children:\"A modern solution for better product photography\"}),/*#__PURE__*/t(\"p\",{children:[\"The beauty industry moves fast. Really fast. Your limited edition holiday collection? It needs photos \",/*#__PURE__*/e(\"em\",{children:\"yesterday\"}),\". That TikTok trend blowing up this morning? You need fresh content \",/*#__PURE__*/e(\"em\",{children:\"before lunch\"}),\". Here's how the industry is evolving to keep up.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Introducing: virtual photography studios\"}),/*#__PURE__*/e(\"p\",{children:\"Remember the last time you needed a simple bundle shot for a flash sale? The whole routine probably went something like this:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Book a photographer (if they're available this quarter)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ship all the products (and pray nothing breaks)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Wait for the shoot (and the edits... and the revisions...)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Finally get your assets (just in time for the trend to be over)\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"Now imagine doing all of that across 20 markets. For every \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"seasonal marketing initiative\"})}),\". For every campaign. Feel that headache coming on?\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why brands are going virtual\"}),/*#__PURE__*/e(\"p\",{children:\"Different content calls for different approaches. Virtual studios make the most sense when you need to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create consistent product shots at scale with full brand control\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Launch seasonal campaigns efficiently\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Produce content before physical samples arrive\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Test multiple creative directions quickly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Adapt content for different markets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create bundle shots without physical inventory\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This is exactly why brands are switching gears.\"}),/*#__PURE__*/t(\"p\",{children:['Take seasonal campaigns, for example. \"',/*#__PURE__*/e(\"em\",{children:\"For Christmas, we adapted many visuals specifically for the holiday season: product pages, hero banner, ads\u2026 Adapting the entire site for Christmas took us 2 days, which is quite short given that we have many products, routines, and gift sets!\"}),'\" shares Aude from Endro Cosm\\xe9tiques.']}),/*#__PURE__*/e(\"img\",{alt:\"Endro Cosm\\xe9tiques products on Christmas-themed eCommerce website\",className:\"framer-image\",height:\"390\",src:\"https://framerusercontent.com/images/YuujB0xl4cdUECWHPf9v2TKec.png\",srcSet:\"https://framerusercontent.com/images/YuujB0xl4cdUECWHPf9v2TKec.png?scale-down-to=512 512w,https://framerusercontent.com/images/YuujB0xl4cdUECWHPf9v2TKec.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/YuujB0xl4cdUECWHPf9v2TKec.png 1292w\",style:{aspectRatio:\"1292 / 780\"},width:\"646\"})]});export const richText7=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What you can do with virtual product photography\"}),/*#__PURE__*/e(\"p\",{children:\"Ready to reimagine your beauty content creation? Here's what becomes possible when you go virtual:\"}),/*#__PURE__*/e(\"h3\",{children:\"Build your product catalog, your way\"}),/*#__PURE__*/e(\"p\",{children:\"Start with your hero products or digitize your entire range \u2014 it's up to you. Once your products have their \u2018digital twins\u2019 in the Virtual Studio, you can:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create consistent packshots for every SKU\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Capture multiple angles instantly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Get up-close texture shots that show what your product really feels like\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create size comparison shots with zero coordination\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Update your entire product range in a single session\"})})]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mNUvdkpqX9rhNwsxqx0T8whDj9U.mp4\"}),/*#__PURE__*/e(\"h3\",{children:\"Make seasonal magic happen\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"No more planning holiday shoots in July\"})}),\". With your products in the virtual studio, you can:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create gift sets before the physical bundles exist\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Switch backgrounds from summer to winter in seconds\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Design holiday-themed product arrangements\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Adapt successful campaigns for different seasons\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Launch limited edition collections faster\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Three bottles: red perfume on a snowy stand, amber elixir with flowers, and clear with a gold cap with Halloween decor\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/ZwusxKXh35Qu3JB24QEkCLSNMo.png\",srcSet:\"https://framerusercontent.com/images/ZwusxKXh35Qu3JB24QEkCLSNMo.png?scale-down-to=512 512w,https://framerusercontent.com/images/ZwusxKXh35Qu3JB24QEkCLSNMo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZwusxKXh35Qu3JB24QEkCLSNMo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ZwusxKXh35Qu3JB24QEkCLSNMo.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"img\",{alt:\"eCommerce image of perfume with pumpkins, 'Halloween Offer 50% off' banner, and shopping cart interface\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/vfO5uYZUQ0qBcvkohmtQMp94Q.png\",srcSet:\"https://framerusercontent.com/images/vfO5uYZUQ0qBcvkohmtQMp94Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/vfO5uYZUQ0qBcvkohmtQMp94Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vfO5uYZUQ0qBcvkohmtQMp94Q.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/vfO5uYZUQ0qBcvkohmtQMp94Q.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"Test, learn, and optimize\"}),/*#__PURE__*/e(\"p\",{children:\"Why guess what will work when you can know for sure? Try:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different backgrounds for the same product\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Various lighting setups to highlight textures\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multiple product arrangements for bundle shots\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"New creative approaches for your ads\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fresh ways to showcase your bestsellers\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Real results from brands\"}),/*#__PURE__*/e(\"p\",{children:\"For many brands, the transformation was clear after they switched from traditional photoshoots to Omi:\"}),/*#__PURE__*/e(\"h3\",{children:\"Speed that makes sense for modern marketing\"}),/*#__PURE__*/e(\"p\",{children:\"Remember those old timelines?\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"1 day for a single packshot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Weeks of planning for seasonal campaigns\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Months of lead time for new product launches\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Now we're talking about:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Perfect packshots in 5 minutes (yes, really \u2014 just ask \",/*#__PURE__*/e(o,{href:\"https://omi.so/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Endro Cosm\\xe9tiques\"})})})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Full Christmas campaigns adapted across 20 markets in 48 hours (Clarins did it)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Over 100 premium visuals created in weeks (that's Mo\\xebt Hennessy's new normal)\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"Quality that stays consistent\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"It saves us time every day when it comes to creating content that's of higher quality, that's more premium and also feels on-brand across our international markets,\"}),\"\\\" says Mathilde Gauthier from Clarins. They're now producing 500+ visuals monthly without compromising their premium standards.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Clarins skincare products: Double Serum, Multi-Active Nuit cream, Total Eye Smooth, and a compact on a beige background with stars.\",className:\"framer-image\",height:\"631\",src:\"https://framerusercontent.com/images/16IprDJPHobyZtmr4q0ScXvD2n4.png\",srcSet:\"https://framerusercontent.com/images/16IprDJPHobyZtmr4q0ScXvD2n4.png?scale-down-to=512 512w,https://framerusercontent.com/images/16IprDJPHobyZtmr4q0ScXvD2n4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/16IprDJPHobyZtmr4q0ScXvD2n4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/16IprDJPHobyZtmr4q0ScXvD2n4.png 2092w\",style:{aspectRatio:\"2092 / 1262\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"Freedom to experiment\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"The partnership has truly changed our ways of working in terms of content creation,\"}),'\" shares Cl\\xe9mentine Chaix from Mo\\xebt Hennessy. \"',/*#__PURE__*/e(\"em\",{children:\"Now, we can have a much more sustainable and strategic vision to cover different times of the year.\"}),'\"']}),/*#__PURE__*/e(\"p\",{children:\"Gone are the days of playing it safe because reshoots are too expensive. Want to test five different backgrounds for that campaign? Do it. Need to try various product arrangements for that bundle offer? No problem. That's the kind of creative freedom that changes how brands compete.\"}),/*#__PURE__*/e(\"p\",{children:\"The beauty industry isn't slowing down. Neither should your content creation. When TikTok trends can spike demand by 300% overnight, and 71% of beauty brands say speed-to-market is critical to success, the old way of doing product photography just doesn't cut it anymore.\"}),/*#__PURE__*/e(\"h2\",{children:\"Explore cosmetic product photography with Omi's Virtual Studio\"}),/*#__PURE__*/e(\"p\",{children:\"The free version includes everything except a 3D model of your product. That means you'll get access to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sample products to play with\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Pre-built scene templates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lighting controls\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Camera controls\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multiple export formats\"})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"All studio features\"}),/*#__PURE__*/e(\"p\",{children:\"\u2026\\xa0and lots more\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]})]});export const richText8=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"In eCommerce, high-quality product photography isn\u2019t just nice to have \u2014 it can make or break conversion rates. A reported 56% of online shoppers* look at product images immediately after arriving on a product page.  (\",/*#__PURE__*/e(\"em\",{children:\"*Source: \"}),/*#__PURE__*/e(o,{href:\" https://baymard.com/blog/ensure-sufficient-image-resolution-and-zoom\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"Baymard\u2019s large-scale usability testing\"})})}),/*#__PURE__*/e(\"em\",{children:\")\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"While traditional photography provides high-quality visuals, they are hard to adapt. In other words, you\u2019re committed to the end product. Changing an angle, adjusting a background, or reorganizing group shots requires a whole new shoot. That means weeks of waiting and countless dollars for mere adjustments. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Unlike static (traditional) photoshoots, Omi\u2019s \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Virtual 3D Studio\"})}),\" gives you extensive customization in your eCommerce product photography. Adjust backgrounds, lighting, camera angles, and image elements with just a few clicks. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"In this article, we\u2019ll cover the impact of high-quality visuals, the different types of product photos to create for eCommerce, and an overview on using Omi to generate a library of images that convert.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why high-quality images are important for an online store\"}),/*#__PURE__*/e(\"p\",{children:\"High-quality images are essential for turning browsers into buyers. Here\u2019s why all online stores need high-quality product images:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They make a strong first impression\"}),\": High-quality images immediately signal professionalism and care, setting a positive tone for new visitors. Polished, visually appealing eCommerce photography invites people to explore further and builds an impression of reliability \u2014 similar to the impact of an attractive physical storefront.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They build customer trust\"}),\": Clear, attractive and well-lit images build trust and demonstrate that you take pride in how your products are viewed in the market. It shows you\u2019re willing to invest in your image, making it more compelling for people to invest in your products.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They help users understand the product\"}),\": Multiple angles, zoomed-in options, and lifelike visuals give a comprehensive view of the product, reducing uncertainty and ultimately increasing buyer satisfaction. \"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They reduce product return rates\"}),\": Clear, detailed images let people envision a product in their lives and understand exactly what they\u2019re getting. This reduces the likelihood of product returns due to unmet expectations.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They improve SEO\"}),\": Search engines favor pages with high-quality, optimized images. Great visuals improve page ranking, making your products more discoverable to potential buyers.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They boost social media appeal\"}),\": Eye-catching visuals get more engagement on social media, increasing organic reach and attracting new audiences to your brand. When it comes to ads, great visuals stop scrollers and encourage click-throughs.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Types of product photos for eCommerce\"}),/*#__PURE__*/e(\"p\",{children:\"There are various types of product visuals to consider for impactful, high-quality eCommerce photography.\"}),/*#__PURE__*/e(\"h3\",{children:\"1. White background shots\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"White background product photography\"})}),\", which focuses solely on the product itself, has long been the standard for eCommerce product photos. Think of primary images on platforms like Amazon, where white background photos are required for listing thumbnails. By removing distractions, the product can shine, making it ideal for a clear, direct representation of a product.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Anti-wrinkle serum, supplements, and vanilla perfume on three different white backgrounds\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/27Lmtvo6sP8K42ntIXgQEZkxM.png\",srcSet:\"https://framerusercontent.com/images/27Lmtvo6sP8K42ntIXgQEZkxM.png?scale-down-to=512 512w,https://framerusercontent.com/images/27Lmtvo6sP8K42ntIXgQEZkxM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/27Lmtvo6sP8K42ntIXgQEZkxM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/27Lmtvo6sP8K42ntIXgQEZkxM.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"Different types of visuals serve various purposes based on the product category. For example, a white background works exceptionally well for tech gadgets, jewelry, and minimalist items, as it isolates the product and allows for focus on the design and details.\"}),\"\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2014 Jeffrey Wang, Photographer and Creative Director at Perfect Moment Photography\"]})}),/*#__PURE__*/e(\"h3\",{children:\"2. Staged photography shots\"}),/*#__PURE__*/t(\"p\",{children:[\"A lot of brands like to get creative with their product shots. Some experiment with \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"backgrounds\"})}),\", props, and settings to add personality and visual interest. But while creative backgrounds can enhance mood and align with brand aesthetics, it\u2019s important not to let these elements overshadow the product.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"For simpler or less visually compelling products, strategic styling\u2014like thoughtful accessories or interesting backdrops\u2014make a product more appealing. The right design choices help elevate its perceived value and emotional impact.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Hydrating hair spray by Spray Capillaire used on beach with Veuch oil and B\\xe9a Triste supplements\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/fj0wbzFvF8sntZ7HBJ91PV7Qw.png\",srcSet:\"https://framerusercontent.com/images/fj0wbzFvF8sntZ7HBJ91PV7Qw.png?scale-down-to=512 512w,https://framerusercontent.com/images/fj0wbzFvF8sntZ7HBJ91PV7Qw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fj0wbzFvF8sntZ7HBJ91PV7Qw.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/fj0wbzFvF8sntZ7HBJ91PV7Qw.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Product packaging shots\"}),/*#__PURE__*/t(\"p\",{children:[\"Product packaging shots highlight a product\u2019s distinctive design, adding an extra layer of visual appeal \u2014 this is especially effective when the packaging itself is visually striking.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"High-quality product photos highlighting elegant, creative, or luxurious packaging create a lasting impression, as shoppers are often drawn to premium and gift-worthy items.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Fauchon box of macarons on pink background and Lilly skin makeup remover pads on striped background\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/iTpBFehAmNe5Xo6681qYgxD9rzg.png\",srcSet:\"https://framerusercontent.com/images/iTpBFehAmNe5Xo6681qYgxD9rzg.png?scale-down-to=512 512w,https://framerusercontent.com/images/iTpBFehAmNe5Xo6681qYgxD9rzg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iTpBFehAmNe5Xo6681qYgxD9rzg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/iTpBFehAmNe5Xo6681qYgxD9rzg.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"Products aside, a good packaging shot also has an air of mystery and excitement. After all, who can resist an \u2018unboxing\u2019 vibe?\"}),/*#__PURE__*/e(\"h3\",{children:\"4. Close-up shots\"}),/*#__PURE__*/t(\"p\",{children:[\"Close-up or zoomed-in shots show customers a product\u2019s finer details, helping them assess quality and craftsmanship. These shots are great for showcasing textures, finishes, or intricate designs that make a product stand out.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Close-ups work particularly well for:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/industries/jewelry\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Jewelry and watches\"})})}),\": Emphasize design, sparkle, and craftsmanship\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/industries/cosmetics-beauty\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Cosmetics and beauty\"})})}),\": Showcase texture, color, and functional details\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Fashion accessories: Highlight materials, stitching, and design intricacies\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://omi.so/industries/hightech-electronics\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Electronics\"})})}),\": Display buttons, screens, and ports for better usability insights\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Art and prints: Capture textures, brush strokes, and color vibrancy\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Diamond bracelet on black podium, cosmetics swatches, and silver watch on black background\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/3xIehs1Qaq2eelQ3eaLsFybHI.png\",srcSet:\"https://framerusercontent.com/images/3xIehs1Qaq2eelQ3eaLsFybHI.png?scale-down-to=512 512w,https://framerusercontent.com/images/3xIehs1Qaq2eelQ3eaLsFybHI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3xIehs1Qaq2eelQ3eaLsFybHI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/3xIehs1Qaq2eelQ3eaLsFybHI.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"In the custom-fit leather jacket industry, high-quality visuals are critical for conveying the craftsmanship and premium materials used. Since customers can't physically touch or try on the jacket, detailed, high-resolution images build trust and confidence, showing them exactly what they\u2019re getting. Close-up shots of the leather texture and details appeal to those wanting to appreciate the material's quality.\"}),\"\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2014Scott Kunz, Co-founder of Independence Brothers\"]})}),/*#__PURE__*/e(\"h3\",{children:\"5. Lifestyle shots\"}),/*#__PURE__*/t(\"p\",{children:[\"Lifestyle shots bring products to life by showing them in real-world settings, helping customers imagine how the item might fit into their lives. This works for eCommerce stores looking to highlight their products' practical and emotional value beyond just appearance and packaging.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"For example, a soap bar placed on a stylish bathroom sink evokes sophistication, while a gadget in a working kitchen scene points to functionality. By placing home goods, fashion items, or outdoor products in relatable contexts, lifestyle photography creates compelling narratives that drive purchasing decisions. This brings to mind how \",/*#__PURE__*/e(o,{href:\"https://welcomed-attributes-741786.framer.app/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Mo\\xebt Hennessy Wine Estates captured that south-of-France feel\"})}),\" in their lifestyle scenes for their wine division. And yes \u2014 this was done in using Omi!\"]}),/*#__PURE__*/e(\"img\",{alt:\"Wine bottles on medetirranean donner table and coffee machine in kitchen and skin care in bathroom\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/uR5YlofPu3Tq9rDUhKMGmWN8Ro.png\",srcSet:\"https://framerusercontent.com/images/uR5YlofPu3Tq9rDUhKMGmWN8Ro.png?scale-down-to=512 512w,https://framerusercontent.com/images/uR5YlofPu3Tq9rDUhKMGmWN8Ro.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uR5YlofPu3Tq9rDUhKMGmWN8Ro.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/uR5YlofPu3Tq9rDUhKMGmWN8Ro.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"Lifestyle images really shine when we're showcasing results. For example, showing a healthy, muscular dog enjoying [our] product helps potential buyers envision the impact of the product. That emotional connection makes lifestyle images perform particularly well on social media and email campaigns.\"}),\"\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u2014Maris Laatre, Chief Marketing Officer at Bully Max\"]})}),/*#__PURE__*/e(\"h3\",{children:\"6. Group shots\"}),/*#__PURE__*/t(\"p\",{children:[\"Group shots are perfect for showcasing product bundles (gift sets or combination offers) or items commonly purchased together. They help customers see a complete set \u2014 or see how various products complement each other.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Group shots are especially effective for products like skincare kits, furniture sets, or tech accessories. They highlight value while inspiring customers to consider additional purchases that enhance their main product choice.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Clarins products on reflective gold surface and Ozone soda cans in abstract pink background\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/Q5O0u36uGZFMtFnQwAtXcYi1vg8.png\",srcSet:\"https://framerusercontent.com/images/Q5O0u36uGZFMtFnQwAtXcYi1vg8.png?scale-down-to=512 512w,https://framerusercontent.com/images/Q5O0u36uGZFMtFnQwAtXcYi1vg8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Q5O0u36uGZFMtFnQwAtXcYi1vg8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Q5O0u36uGZFMtFnQwAtXcYi1vg8.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:\"Omi\u2019s Virtual Studio for eCommerce product images\"}),/*#__PURE__*/t(\"p\",{children:[\"Omi\u2019s \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Virtual Photo Studio\"})}),\" lets you generate endless on-brand product images using AI-powered 3D rendering technology. First, Omi creates a 3D version of your product and adds this \u2018digital twin\u2019 to your account. With this, you can generate unlimited product visuals for your eCommerce store, ad campaigns, \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"seasonal marketing\"})}),\" initiatives, and as a general creative \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/social-media\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"social media solution\"})}),\". For example, using the \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Video Maker\"})}),\", you can even animate your Virtual Scenes by moving objects, lighting, and camera. For a sample of what Omi videos can look like, check out \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-launch-successes\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"these brands' product launch videos\"})}),\". The best part? You can do this in a fraction of the time (and cost) of traditional photo shoots.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mNUvdkpqX9rhNwsxqx0T8whDj9U.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"The Virtual Studio lets you customize backgrounds, lighting, and camera angles \u2014 all within your pre-set brand guidelines. Start with a template or build your scene from scratch, then experiment with accessories and settings while staying true to your visual identity. This flexible yet controlled environment helps you create on-brand visuals for every platform.\"})]});export const richText9=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"How to create high-quality product photos with Omi\"}),/*#__PURE__*/e(\"p\",{children:\"To create the ideal product shot with Omi, pay attention to the following components:\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Lighting\"}),/*#__PURE__*/e(\"p\",{children:\"Lighting is crucial in product photography. In traditional shoots, perfect shots often need a complex lighting setup with multiple light sources, reflectors, and adjustments. And once you have these shots, there\u2019s not a lot you can change. Sure, there\u2019s some degree of flexibility in the editing process where tones and hues can be tweaked. But these changes take time and design expertise. If the lighting is totally off, you might have to redo the entire shoot, which strains budgets and timelines.\"}),/*#__PURE__*/e(\"img\",{alt:\"Light settings being adjusted for Ozone soda can in Virtual Photo Studio interface\",className:\"framer-image\",height:\"599\",src:\"https://framerusercontent.com/images/aHwESzSiwwD5QvnuavDmnf9SVb4.png\",srcSet:\"https://framerusercontent.com/images/aHwESzSiwwD5QvnuavDmnf9SVb4.png?scale-down-to=512 512w,https://framerusercontent.com/images/aHwESzSiwwD5QvnuavDmnf9SVb4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/aHwESzSiwwD5QvnuavDmnf9SVb4.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/aHwESzSiwwD5QvnuavDmnf9SVb4.png 2092w\",style:{aspectRatio:\"2092 / 1199\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[\"Omi\u2019s Virtual Studio offers fully customizable digital lighting options that provide flexibility far beyond a traditional setup. Whether you want to mimic natural light, experiment with studio lighting, or highlight specific product features, Omi allows you to achieve the perfect look in minutes.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This freedom makes it easier for you to produce fresh, photorealistic images for your platforms and campaigns.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Backgrounds\"}),/*#__PURE__*/t(\"p\",{children:[\"Creating the right background in traditional product photography often requires multiple sets, backdrops, and props, which takes weeks to organize and costs an arm and a leg. Why? Because adjusting or changing a backdrop usually means redoing the entire thing.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Omi\u2019s Virtual Studio makes this process seamless. With Magic Backgrounds, you can select from various backdrops or create custom environments using AI \u2014 no physical props or sets needed. You can even upload your own images as backgrounds, giving you even more control over your brand image. That means you can do \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"white background photography\"})}),\" just as easily as ordinary \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"product picture backgrounds\"})}),\".\"]}),/*#__PURE__*/e(\"img\",{alt:\"Vouch serum next to lemons and blood oranges on different backgrounds\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/9lA9gcuJSB40KYF6cny6BqtdA8s.png\",srcSet:\"https://framerusercontent.com/images/9lA9gcuJSB40KYF6cny6BqtdA8s.png?scale-down-to=512 512w,https://framerusercontent.com/images/9lA9gcuJSB40KYF6cny6BqtdA8s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/9lA9gcuJSB40KYF6cny6BqtdA8s.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/9lA9gcuJSB40KYF6cny6BqtdA8s.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"You can even experiment with different scenes and easily adjust environments for various campaigns or social media posts.\"}),/*#__PURE__*/e(\"h3\",{children:\"Angles, zoom, and focal points\"}),/*#__PURE__*/t(\"p\",{children:[\"Capturing the right angles and focal points in product photography is essential for showcasing a product\u2019s features, textures, and details.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Traditional photography requires extensive repositioning and multiple shoots to capture the right angles. For complex views \u2014 like a 360\\xb0 perspective \u2014 setups are even harder.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Omi\u2019s Virtual Studio redefines this process. With 3D models crafted by our 3D artists, you can rotate and view products from any angle in the builder, and capture every little detail.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Lacoste shoe behind glass, on blue podium, suspended in air\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/1329RXFXdrgJChEkVWV5IfXuTgs.png\",srcSet:\"https://framerusercontent.com/images/1329RXFXdrgJChEkVWV5IfXuTgs.png?scale-down-to=512 512w,https://framerusercontent.com/images/1329RXFXdrgJChEkVWV5IfXuTgs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1329RXFXdrgJChEkVWV5IfXuTgs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/1329RXFXdrgJChEkVWV5IfXuTgs.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"Post-production\"}),/*#__PURE__*/t(\"p\",{children:[\"Omi lets you experiment freely and adapt your visuals for different channels and campaigns, whether it\u2019s a straightforward packshot, an interactive \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/3D-Viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"3D Viewer\"})}),\", or a creative shot that\u2019s styled for your holiday campaign or \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/q4-template-collection\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"seasonal marketing\"})}),\".\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Omi\u2019s Virtual Studio is the ultimate solution for any eCommerce business looking to elevate its product visuals easily and efficiently.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Using Omi is like having a professional photo studio in your pocket \u2014 you get high-quality product photos without the high costs and logistical challenges of traditional shoots.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"What used to require studio space, lighting equipment, and professional photographers, can now be accomplished in clicks. With just your product and an Omi account, you can create studio-quality shots with perfect lighting, professional backgrounds, and multiple angles.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Not only does Omi save its clientele up to \",/*#__PURE__*/e(\"strong\",{children:\"90%\"}),\" on photoshoot costs, but it boosts engagement rates by \",/*#__PURE__*/e(\"strong\",{children:\"32%\"}),\" and increases conversion rates by \",/*#__PURE__*/e(\"strong\",{children:\"19%\"}),\", helping you make a greater impact with every image.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"From compelling product photos to customizable lifestyle shots and group images, Omi provides endless creative options to showcase your brand at its best.\"]}),/*#__PURE__*/e(\"p\",{children:\"Want to find out if Omi\u2019s Virtual Studio can help you create eCommerce visuals that convert? Then\u2026\"})]});export const richText10=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Product photos can make or break your sales. In fact, 90% of Etsy shoppers say image quality is a big influence on their purchasing decisions (\",/*#__PURE__*/e(o,{href:\"https://www.etsy.com/seller-handbook/article/158634470078\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"source\"})}),\"). And one of the biggest factors in a winning product shot? The background.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A background\u2019s job goes beyond making a product photo look pretty. It highlights the right features, banishes distractions, and tells customers more about your brand.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Used wisely, a strong background might just turn a casual scroller into an actual customer.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Why backgrounds are essential for product photography\"}),/*#__PURE__*/e(\"p\",{children:\"Just because they\u2019re not the star of the show, doesn\u2019t mean backgrounds should be overlooked. Here are some ways they level up your eCommerce game:\"}),/*#__PURE__*/e(\"h3\",{children:\"1. They set the mood and context\"}),/*#__PURE__*/t(\"p\",{children:[\"A sleek smartwatch set against a futuristic, purple-hued backdrop screams innovation and sophistication. This isn\u2019t just an aesthetic choice. It\u2019s designed to evoke a mood, a lifestyle, an identity. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"A background can help or hinder your brand. So set the right mood before settling on a vibe.\"]}),/*#__PURE__*/e(\"h3\",{children:\"2. They maintain consistency across platforms\"}),/*#__PURE__*/t(\"p\",{children:[\"Shoppers trust consistent brands. And when shoppers trust you, they're more likely to buy from you. A standardized background style boosts brand recognition and creates that consistent visual experience \u2014 whether that\u2019s in your online storefront, \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/social-media\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"social media\"})})}),\" accounts, or product pages.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Perfume bottle marketing images across social media and ecommerce interface\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/wFSRnACLuLyPosnXQYA5R3gs.png\",srcSet:\"https://framerusercontent.com/images/wFSRnACLuLyPosnXQYA5R3gs.png?scale-down-to=512 512w,https://framerusercontent.com/images/wFSRnACLuLyPosnXQYA5R3gs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wFSRnACLuLyPosnXQYA5R3gs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/wFSRnACLuLyPosnXQYA5R3gs.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Check out that Halloween vibe across the board! Learn more about \"}),/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"em\",{children:\"Seasonal marketing with Omi\"})})}),/*#__PURE__*/e(\"em\",{children:\".\"})]})]});export const richText11=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"3. They highlight product features\"}),/*#__PURE__*/e(\"p\",{children:\"Want to draw attention to something, like a patch of glimmering gold on your lettering? Then the right background can contrast (or complement) it in a way that catches the eye.\"}),/*#__PURE__*/e(\"img\",{alt:\"Daan Tech small pink dishwasher in kitchen and blue handbag on blue background\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/NdzmEZuBVQXaQBzBS064QmoLS6I.png\",srcSet:\"https://framerusercontent.com/images/NdzmEZuBVQXaQBzBS064QmoLS6I.png?scale-down-to=512 512w,https://framerusercontent.com/images/NdzmEZuBVQXaQBzBS064QmoLS6I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NdzmEZuBVQXaQBzBS064QmoLS6I.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/NdzmEZuBVQXaQBzBS064QmoLS6I.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:\"Types of product backgrounds\"}),/*#__PURE__*/t(\"p\",{children:[\"Make your item pop off the screen and right into shopping carts. How? With contrast, of course. This neat trick nudges the eye towards what stands out. And as the saying goes: eyeballs get clicks \u2014 great news for your \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/ecommerce-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"eCommerce product photography\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"From \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"white photography backgrounds\"})}),\" to wood, chrome, or contextual \u2014 there are tons of background options for your product photography shots. Here are some of the most popular background categories in Omi\u2019s Virtual Studio:\"]}),/*#__PURE__*/e(\"h3\",{children:\"Solids\"}),/*#__PURE__*/t(\"p\",{children:[\"Solid backgrounds are clean, simple, and versatile. They're great for showcasing or \",/*#__PURE__*/e(o,{href:\"https://omi.so/solutions/product-launches\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"launching products\"})}),\" when you want all eyes on the item. And by choosing the right solid color, you can enhance your product's impact. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"For example, place a transparent perfume bottle against a wall of gold for that premium feel. Or show a fresh white sneaker against a black backdrop for that pre-launch look.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Jolt massage gun and Korloff diamond bracelet and Panier des Sens products on green podiums\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/FdXSzE0zvHNumVef2abNCVl8I.png\",srcSet:\"https://framerusercontent.com/images/FdXSzE0zvHNumVef2abNCVl8I.png?scale-down-to=512 512w,https://framerusercontent.com/images/FdXSzE0zvHNumVef2abNCVl8I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FdXSzE0zvHNumVef2abNCVl8I.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/FdXSzE0zvHNumVef2abNCVl8I.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"While white works great for eCommerce storefronts, you can switch to one of these mood-setting colors when you want to create a specific atmosphere. Just don't go overboard \u2014 you don't want the background to overpower the look.\"}),/*#__PURE__*/e(\"h3\",{children:\"Patterns or gradients\"}),/*#__PURE__*/t(\"p\",{children:[\"Patterned and gradient backgrounds do more than just add visual interest \u2014 they can give your product context and emotional resonance.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Take a vermouth bottle captured against some Spanish tiles: this backdrop gives you clues about the product\u2019s heritage. And for some, it might even trigger memories of vacations or family gatherings.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"When you\u2019re trying to nail a specific style, personality, or mood, patterned or gradient backgrounds help complement the product without outshining it.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Lilly Skin makeup remover pad box on striped background and Ozone soda cans in abstract pink background\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/ckLlmtffMkvgA1ba0P0YAgwuPQ.png\",srcSet:\"https://framerusercontent.com/images/ckLlmtffMkvgA1ba0P0YAgwuPQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/ckLlmtffMkvgA1ba0P0YAgwuPQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ckLlmtffMkvgA1ba0P0YAgwuPQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ckLlmtffMkvgA1ba0P0YAgwuPQ.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"Textured backgrounds\"}),/*#__PURE__*/t(\"p\",{children:[\"Textured backgrounds add depth and make your product look extra grabbable. Adding a sensory layer is the next best thing to placing the product in your customers\u2019 hands.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But beyond just making things look touchable, textures communicate deeper product qualities. Rich suede shouts luxury and heritage, and raw linen speaks to artisanal craftsmanship. A fleecy white sheet beckons you to bed, just as brushed copper adds industrial authenticity to kitchen tools. Even subtle textures like handmade paper can elevate stationery, making it feel more precious and personal.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Veuch shampoo decorated with oranges and room perfume sticks in living room\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/eNZPhg2XzIEExBtMl7TFD4ZqbA.png\",srcSet:\"https://framerusercontent.com/images/eNZPhg2XzIEExBtMl7TFD4ZqbA.png?scale-down-to=512 512w,https://framerusercontent.com/images/eNZPhg2XzIEExBtMl7TFD4ZqbA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eNZPhg2XzIEExBtMl7TFD4ZqbA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/eNZPhg2XzIEExBtMl7TFD4ZqbA.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"Contextual backgrounds\"}),/*#__PURE__*/t(\"p\",{children:[\"Contextual backgrounds (usually a place or setting) help customers visualize ownership. A coffee maker with a minimalist, Marie-Kondo-style kitchen background might help shoppers romanticize a more organized morning routine. And orange leaves swirling behind a pumpkin-spiced candle will get people yearning for that cozy fall feeling in their own homes.\",/*#__PURE__*/e(\"br\",{}),\"\\xa0\",/*#__PURE__*/e(\"br\",{}),\"These location-based backgrounds are powerful for lifestyle products, home decor, or any items where setting might nudge someone to buy. In Omi\u2019s \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Virtual Studio\"})}),\", you can also upload your own background to create the perfect scene for your product.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Coffee machine in kitchen, Chilled can by a pool with a lemon and beauty products in a bathroom\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/roIn906nvOsu3M2sOso9W4OHgc.png\",srcSet:\"https://framerusercontent.com/images/roIn906nvOsu3M2sOso9W4OHgc.png?scale-down-to=512 512w,https://framerusercontent.com/images/roIn906nvOsu3M2sOso9W4OHgc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/roIn906nvOsu3M2sOso9W4OHgc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/roIn906nvOsu3M2sOso9W4OHgc.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[\"P.S. contextual backgrounds are a staple for \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"seasonal marketing\"})}),\" like for \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/q4-template-collection\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Halloween, Black Friday, and Christmas\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"How Omi makes product photo backgrounds easier and faster\"}),/*#__PURE__*/t(\"p\",{children:[\"Background selection often poses a few problems \u2014 at least with traditional product photography. For example, if the backdrop hues of two different photoshoots are off by a millimeter, you can kiss continuity goodbye. And when those 2D background editors do their oh-so-AI thing, you risk looking fake, or worse, cheap.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But in Omi\u2019s Virtual Photo Studio, you can create studio-quality product photos just by adding a background. Check this out:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"607\",src:\"https://framerusercontent.com/images/rpveDDNDEV0pBYji4B0JXA9w5lo.png\",srcSet:\"https://framerusercontent.com/images/rpveDDNDEV0pBYji4B0JXA9w5lo.png?scale-down-to=512 512w,https://framerusercontent.com/images/rpveDDNDEV0pBYji4B0JXA9w5lo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rpveDDNDEV0pBYji4B0JXA9w5lo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/rpveDDNDEV0pBYji4B0JXA9w5lo.png 2093w\",style:{aspectRatio:\"2093 / 1214\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Curious to create product photography with any kind of background you can dream of?\"})})]});export const richText12=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s how it works. We create a \",/*#__PURE__*/e(o,{href:\"https://omi.so/features/3D-Modeling\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:/*#__PURE__*/e(\"strong\",{children:\"3D version of your product\"})})}),\" in our studio (also known as a '\",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/digital-twins-marketing\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Digital Twin\"})}),\"'). Once it\u2019s done, we add the photorealistic model to your account, and you can create infinite visuals with your product. Play with backgrounds, camera angles, lighting, and even props. Duplicate your scene, swap the products, and boom \u2014 you\u2019ve got a catalog.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This new technology frees you from the costs and time constraints of traditional product photography, which requires physical setups like backdrops, props, lighting rigs, and sometimes even multiple shoots. It also helps you avoid the limitations and quality loss that comes with 2D editing.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Here are some more benefits of using Omi for your product photoshoots.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Photorealistic results\"}),/*#__PURE__*/t(\"p\",{children:[\"Ever tried to make a product photo really \",/*#__PURE__*/e(\"em\",{children:\"pop\"}),\" using a 2D editor? It\u2019s like trying to paint the Mona Lisa with crayons.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Photorealism, complete customization, and video can\u2019t be done with 2D tools or AI background removers. Why? 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This flexibility is perfect for marketers and eCommerce managers, because it lets them adapt to trends and create targeted visuals for different platforms or audiences \u2014 fast.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"This effortless background switching means you can easily create variations of the same product image for A/B testing, before you commit to a visual strategy.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Speed\"}),/*#__PURE__*/t(\"p\",{children:[\"Traditional photoshoots often take months to plan and execute. And the bigger your product catalog, the longer they drag on.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"But with Omi, you can generate backgrounds in just a few clicks \u2014 and from there, simply swap out your products, export the image, and you\u2019ve got all your product visuals in minutes.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"No need for reshoots, touch-ups, or waiting on photographers. 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This lets them enforce decisions without corporate bottlenecks slowing down global projects. In other words: quality control before content is even created. To learn more about this, check out how \",/*#__PURE__*/e(o,{href:\"https://omi.so/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(r.a,{children:\"Mo\\xebt Hennessy Wine Estates\"})}),\" changed their content operations using Omi.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Use Omi for better product images\"}),/*#__PURE__*/e(\"p\",{children:\"From mood-setting to feature-highlighting, backgrounds are the unsung heroes of product photography. They tell your product's story and emphasize all the right features. And with tools like Omi's Virtual Studio, creating scroll-stopping product shots is easier than ever.\\xa0\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mNUvdkpqX9rhNwsxqx0T8whDj9U.mp4\"}),/*#__PURE__*/t(\"p\",{children:[\"Omi isn\u2019t just another fancy tool \u2014 it\u2019s the future of product photography. With it, you and your team can produce high-quality, on-brand product visuals in a fraction of the time, for a fraction of the cost. It\u2019s like having a photography studio in your pocket.\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"And remember: next time you're prepping a product photo, give some love to the background. Experiment, tell a story, and watch your conversion rates climb. 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