{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/f3oTmjrhqNw9kB5bzaFi/bFiLTCBuCWrnilcEe28l/CGljqZquj-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as a}from\"framer\";import{motion as n}from\"framer-motion\";import*as o from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/8aCGinfRQO68tQ3QF42d/YouTube.js\";export const richText=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the golden age of brick-and-mortal retail, department store owners coined a new discipline: \u2018visual merchandising\u2019. This referred to strategies for displaying physical products in a way that makes them more appealing and engaging to would-be customers, by drawing inspiration from the fields of design, museum curation, and behavioral psychology.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"As an eCommerce retailer, there\u2019s plenty you can learn from studying the art and science of visual merchandising\"}),\". Though homepages have replaced window displays, and carousels of product images have replaced glass cabinets, many of the basic principles carry over.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Read on to \",/*#__PURE__*/e(\"strong\",{children:\"discover the emerging field of eCommerce visual merchandising, and how you can use it to engage customers and boost sales.\"})]})]});export const richText1=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"What is visual merchandising?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Visual merchandising is the practice of \",/*#__PURE__*/e(\"strong\",{children:\"displaying products in a retail space in a way that\u2019s likely to maximize sales.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Its origins lie in the mid-19th century with the rise of a fabulous new retail genre \u2014 department stores. They used their windows as stages, creating arrangements of mannequins, products, and props as visually captivating as Broadway shows.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"As a practice for brick-and-mortar stores, \u2018visual merchandising\u2019 is about \",/*#__PURE__*/e(\"strong\",{children:\"turning retail space into an immersive experience that encourages shoppers to make a purchase\"}),\". It encompasses both cheering customers up with luxurious furnishings \u2014 and hurrying them to the checkouts with one-way systems.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Modern luxury boutique storefront with turquoise pillars and yellow accents displaying handbags on shelves behind glass\",className:\"framer-image\",height:\"634\",src:\"https://framerusercontent.com/images/I3bT1lfZJwr6W80ZLiqSJ3nfhk.png\",srcSet:\"https://framerusercontent.com/images/I3bT1lfZJwr6W80ZLiqSJ3nfhk.png?scale-down-to=512 512w,https://framerusercontent.com/images/I3bT1lfZJwr6W80ZLiqSJ3nfhk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/I3bT1lfZJwr6W80ZLiqSJ3nfhk.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/I3bT1lfZJwr6W80ZLiqSJ3nfhk.png 2092w\",style:{aspectRatio:\"2092 / 1268\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Many of the principles of visual merchandising translate to an eCommerce context\"}),\". Obviously, online stores cannot deliver the same immersive experiences that physical shops can. However, with smart use of UX design and product visualization software, eCommerce retailers can use product arrangement, color, and props to stimulate a customers\u2019 senses, just as retailers did in the heyday of the department store.\"]}),/*#__PURE__*/e(\"h2\",{children:\"6 techniques to drive sales with eCommerce visual merchandising\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s 6 ways for how to incorporate visual merchandising principles into your eCommerce business \u2014 and why they\u2019re likely to drive sales.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Visual storytelling\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Visual storytelling is a powerful technique for eCommerce retailers, just as it was for their brick-and-mortar predecessors. Department store owners built little worlds around their key products and brands, using props and decorations to evoke a particular lifestyle. As early as the 1960s, \",/*#__PURE__*/e(a,{href:\"https://kb.osu.edu/server/api/core/bitstreams/438a3e0c-cd20-5050-95d5-81fc275d4e6c/content\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"the Ralph Lauren section\"})}),\" in one such store was decked out with duck decoys, fishing creels, and riding boots \u2014 trappings of upper-class leisure time in the American countryside.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Collage of luxury products: diffuser with bee emblem, blue/gold wine bottle in scenic setting, spray bottle on beach\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/GP44hKxst54xMz3TGo8yX61hYHU.png\",srcSet:\"https://framerusercontent.com/images/GP44hKxst54xMz3TGo8yX61hYHU.png?scale-down-to=512 512w,https://framerusercontent.com/images/GP44hKxst54xMz3TGo8yX61hYHU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GP44hKxst54xMz3TGo8yX61hYHU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/GP44hKxst54xMz3TGo8yX61hYHU.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/t(\"em\",{children:[\"Diffuser, wine, and hair spray in story-esque settings. Where would your products fit best?\",/*#__PURE__*/e(\"br\",{})]})}),/*#__PURE__*/e(\"img\",{alt:\"Fauchon Paris Easter Collection webpage showing a large decorative chocolate egg displayed in an elegant garden archway\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/3dJ2Oha9HASoJqbfeq7V29tt3Vs.png\",srcSet:\"https://framerusercontent.com/images/3dJ2Oha9HASoJqbfeq7V29tt3Vs.png?scale-down-to=512 512w,https://framerusercontent.com/images/3dJ2Oha9HASoJqbfeq7V29tt3Vs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3dJ2Oha9HASoJqbfeq7V29tt3Vs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/3dJ2Oha9HASoJqbfeq7V29tt3Vs.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Fauchon\u2019s giant chocolate egg in the park is a sight you can\u2019t un-see. (Made with Omi of course.)\"})}),/*#__PURE__*/t(\"p\",{children:[\"As an eCommerce retailer, you can make use of similar strategies by \",/*#__PURE__*/e(\"strong\",{children:\"using props and backgrounds in your product photography\"}),\".\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"Selling pajamas? Include a photograph that shows them in a warm, fireside setting next to a mug of hot cocoa. This will create a narrative around the pajamas for potential buyers, showing that they\u2019re more than just a product \u2014 they\u2019re part of a cosy lifestyle.\\xa0\"]}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip:\"}),\" creative product photoshoots are one of the best ways to show your customers the world around your product \u2014 but they don\u2019t come cheap. \",/*#__PURE__*/e(\"strong\",{children:\"The average photoshoot costs around \u20AC2,000 for ~10 pieces of content\"}),\". If you\u2019ve got more than a handful of products to make content for, that could blow your marketing budget to shreds.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Omi \u2014 a 3D product visualization tool \u2014 offers a more affordable solution. Better still, it gives you \",/*#__PURE__*/e(\"strong\",{children:\"far more creative freedom over your product\u2019s visual world\"}),\". Here\u2019s how it works:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Ship us your product and we create a \u2018\",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/digital-twins-marketing\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Digital Twin\"})}),\"\u2019 \u2014 a 3D version of it\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"We add your Digital Twin to your Omi account\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"You use our \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virtual Photo Studio\"})}),\" to generate as many product images as you like\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"This intuitive software gives you free reign over your product images. Add your own background photographs and props, or choose from hundreds already available on the platform.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Whichever virtual items you display your products with, they\u2019ll look ultra\u2013realistic. No one will know you didn\u2019t just jet off to Puerto Escondido to take pictures of your Mojito on a real Mexican beach. Department store owners could only have dreamed of such easy visual merchandising tactics!\\xa0\"}),/*#__PURE__*/t(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:\"\u201CFor Christmas we were able to choose a template that was already pre-configured on Omi with a scene representing a fireplace, a tree and showcase our products in this situation to adapt the Hero of our website during this period.\u201D\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"\u2014 Alexis Thiebault, Cofounder @ MyVariations\"})]})]})})})})}),/*#__PURE__*/e(\"h3\",{children:\"2. Cross-merchandising\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The technique of cross-merchandising, or cross-selling, is based on placing items that are often bought at the same time physically near to each other to encourage impulse buying and association buying.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Department store owners have been using cross-merchandising tactics since \",/*#__PURE__*/e(a,{href:\"https://kb.osu.edu/server/api/core/bitstreams/438a3e0c-cd20-5050-95d5-81fc275d4e6c/content\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"at least the 1920s\"})}),\". However, the idea itself is probably even older, since it\u2019s quite an intuitive one \u2014 if someone comes into your shop to buy a walnut cracker, they\u2019re probably going to buy walnuts too. Why not place the items near each other, to make their lives easier and secure the extra sale?\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"In eCommerce, cross-merchandising is often even more effective, since you can use customer data to make personalized suggestions for which products users might like to buy next. Cross-merchandising tactics to try include:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"strong\",{children:\"Frequently bought together\u201D product recommendations \"}),\"\u2014 a module that appears with additional product suggestions when users add an item to their cart\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Bundle discounts\"}),\" \u2014 e.g. \u201Cfree delivery if you spend more than $50\u201D\\xa0\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Dynamic product recommendations\"}),\" based on browsing behavior \u2014 such as a module on the checkout screen with items that the customer has recently viewed, in case they\u2019ve forgotten to add something to their basket\\xa0\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Lifestyle product collage with bike helmets, skincare travel kit, and champagne with chocolate gift box priced at \u20AC120,90\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/1AmHxPddB9d4Kn4UBGa3uZhUPZ0.png\",srcSet:\"https://framerusercontent.com/images/1AmHxPddB9d4Kn4UBGa3uZhUPZ0.png?scale-down-to=512 512w,https://framerusercontent.com/images/1AmHxPddB9d4Kn4UBGa3uZhUPZ0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/1AmHxPddB9d4Kn4UBGa3uZhUPZ0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/1AmHxPddB9d4Kn4UBGa3uZhUPZ0.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Bundles are a classic tool for cross-selling. And they\u2019re finally easy to make. In Omi\u2019s Virtual Studio, you just drag-and-drop your 3D products into your scene.\"})}),/*#__PURE__*/e(\"p\",{children:\"Most big eCommerce platforms like Shopify and WooCommerce have a wide variety of plugins available for cross-merchandising based on personalized suggestions. This is a time-tested tactic to improve your average order value (AOV).\"}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip:\"}),\" personalized cross-merchandizing is great, but if you find out some product combinations are absolute classics, you should create a dedicated marketing campaign around them.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For example, let\u2019s say your customers very frequently buy your face wash together with your toner. \",/*#__PURE__*/e(\"strong\",{children:\"Use Omi to create a gorgeous product image that shows both products together, in the same space\"}),\" \u2014 and use this as the basis of a website banner and/or advertisement.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"With Omi, you can create realistic product \u2018photoshoots\u2019 in under 2 minutes, which allows you to respond quickly when you notice new patterns of buyer behavior \u2014 and never miss an opportunity to upsell.\\xa0\"})]})})})})}),/*#__PURE__*/e(\"h3\",{children:\"3. Interactive product displays\"}),/*#__PURE__*/e(\"p\",{children:\"Interactive product displays were part of the theatre of department stores. Activities like free samples and live product demos encouraged visitors to physically engage with the merchandise on offer, creating a sensorial experience more likely to stick in the mind, and ultimately lead to a sale.\"}),/*#__PURE__*/t(\"p\",{children:[\"Whilst you can\u2019t invite eCommerce visitors to physically touch your products, \",/*#__PURE__*/e(\"strong\",{children:\"creating interactive experiences on your site can make users feel more connected to them\"}),\", and improve your engagement levels. You could:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create 3D product viewing experiences \"}),\"that allow your customers to see zoomed in and 360-degree views of your products.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Launch augmented reality (AR) try-on experiences \"}),\"for items like clothing and accessories.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Let users change the settings on products with visual product configurators\"}),\" \u2014 that is, tools that allow users to customize product settings, such as changing the color of items.\"]})})]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mOxjYrkA3hlH6a82pBiRMHnUPG4.mp4\"}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip: \"}),\"With Omi, you can easily turn your product into an \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/3d-product-visualizationhttps://omi.so/features/3D-Viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"interactive 3D Viewer\"})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"that customers can zoom in on and turn around.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our research shows that customers love this interactive feature \u2014 eCommerce retailers who use 3D Viewers (also known as 360\\xb0 viewers) on their product pages see often see up to a\",/*#__PURE__*/e(\"strong\",{children:\" 20% higher conversion rate and a 16% increase in cart value.\\xa0\"})]})]})})})})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText2=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"4. Color psychology\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Colors are often considered one of the most influential variables in visual merchandising\"}),\", since they have the power to\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"subtly change customers\u2019 moods in ways they may not be aware of.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Indeed, \",/*#__PURE__*/e(a,{href:\"https://www.emerald.com/insight/content/doi/10.1108/00251740610673332/full/html\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"research shows \"})}),\"that users make subconscious judgments about people, environments, or products within 90 seconds of seeing them \u2014 and up to 90% of that initial assessment is based on color alone.\"]}),/*#__PURE__*/e(\"p\",{children:\"Warm colors like red, orange, and yellow often generate a sense of excitement \u2014 hence why sale signs are often associated with the color red. Conversely, cool ones like greens and blues instill calm and security.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"To use color psychology as an eCommerce business, \",/*#__PURE__*/e(\"strong\",{children:\"pick brand colors that evoke the mood you want your customers to feel when they see your product\"}),\". Think pastel tones for lifestyle brands, to create a soft, premium feel, or hot pinks and oranges for activewear brands where the customers\u2019 hearts should be racing.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Modern product photography with Ozone soda can, black reed diffuser with bee emblem, and wine bottle on geometric red backgrounds\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/4O59wdQEv0P4sHxOQcIU68fhM.png\",srcSet:\"https://framerusercontent.com/images/4O59wdQEv0P4sHxOQcIU68fhM.png?scale-down-to=512 512w,https://framerusercontent.com/images/4O59wdQEv0P4sHxOQcIU68fhM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4O59wdQEv0P4sHxOQcIU68fhM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4O59wdQEv0P4sHxOQcIU68fhM.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Warm colors enhance heat and evoke emotion.\"}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Beauty product collage with teal Mon Shampooing bottles, L'Hydralpine moisturizer with water splash, and Qiriness face cream\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/4fagPWZb6EmFIq354jgIV3dP7o.png\",srcSet:\"https://framerusercontent.com/images/4fagPWZb6EmFIq354jgIV3dP7o.png?scale-down-to=512 512w,https://framerusercontent.com/images/4fagPWZb6EmFIq354jgIV3dP7o.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4fagPWZb6EmFIq354jgIV3dP7o.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4fagPWZb6EmFIq354jgIV3dP7o.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Cool color palette creating a sense of calm.\"})}),/*#__PURE__*/e(\"h3\",{children:\"5. Visual organization\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the heyday of department stores, arranging products was serious business. A new hero product might get its own podium, and a display that took up considerable floor space.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Those in charge of the displays used tactics such as:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pyramiding\"}),\" \u2014 creating triangles of products, which draw the eye towards a focal point in the centre. This is visually engaging and useful for showing which item in the display is the most important.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Symmetry and balance\"}),\" \u2014 which creates strong visual impact and offers a pleasant viewing experience.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The power of 3 \"}),\"\u2014 a display that depicts 3 similar items as focal points in a group, creating a sense of harmony.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"As an eCommerce retailer, you can use these same principles in your product photography to create dynamic images that successfully capture customers\u2019 attention.\"}),/*#__PURE__*/e(\"img\",{alt:\"Split image of Nailberry skincare products on wooden surface with aloe plant and vibrant Ozone soda cans on purple background\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/kM9NncxuPATXLO1ltiOCLeaGFnI.png\",srcSet:\"https://framerusercontent.com/images/kM9NncxuPATXLO1ltiOCLeaGFnI.png?scale-down-to=512 512w,https://framerusercontent.com/images/kM9NncxuPATXLO1ltiOCLeaGFnI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/kM9NncxuPATXLO1ltiOCLeaGFnI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/kM9NncxuPATXLO1ltiOCLeaGFnI.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Do you want pixel-perfect symmetry or a natural lifestyle setup? Omi\u2019s alignment tools and drag-and-drop UX give you total creative control.\"})}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip: \"}),\"design tactics like the ones above will be familiar to anyone who has studied design. But what if your marketing team doesn\u2019t have its own dedicated designer yet? That\u2019s where Omi can help.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Our \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virtual Photo Studio\"})}),\" has a library of artist-designed templates for you to simply drag and drop your product into. You can see what your products look like arranged artfully in a pyramid, for example, without needing the expertise to know exactly which angle that pyramid should be.\\xa0\"]})]})})})})}),/*#__PURE__*/e(\"h3\",{children:\"6. Memorable branding\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"If you were led, blind-folded, into a famous retailer, then had to guess which one it was, you\u2019d probably guess correctly. A Zara always looks and feels like a Zara; a TJMaxx always looks and feels like a TJMaxx. And that\u2019s not even to mention Apple.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Branding is a fundamental part of visual merchandising \u2014 when people know what to expect from your company, they can start to build a relationship with it\"}),\", and eventually become loyal customers. Whether you\u2019re selling on or offline, you should be displaying products in a consistent way.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Site visitors should be able to look at your products and the digital space around them, and know they belong to your brand\"}),\". You should:\\xa0\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Use a cohesive color palette and typography\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Maintain consistent product image styles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ensure uniformity in promotional banners and call-to-action (CTA) buttons\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Repeat key messaging across different pages to reinforce your brand voice and values\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Pink-themed marketing images of Fauchon Paris products across website banner, print catalog, and newsletter signup\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/4sMAsBXotVPjEse5VW4pyJAr8.png\",srcSet:\"https://framerusercontent.com/images/4sMAsBXotVPjEse5VW4pyJAr8.png?scale-down-to=512 512w,https://framerusercontent.com/images/4sMAsBXotVPjEse5VW4pyJAr8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4sMAsBXotVPjEse5VW4pyJAr8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4sMAsBXotVPjEse5VW4pyJAr8.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Fauchon uses Omi to make sure their visuals across all channels express a consistent brand.\"})}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip: \"}),\"unless you\u2019ve had a rebrand, your product photography should have a consistent look and feel. But, historically speaking, recreating product photoshoots meant taking painstaking care over ensuring lots of small details were consistent.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Omi offers everything you need to guarantee continuity between product images, whether you\u2019re \u201Cshooting\u201D them a day apart, a month, or a year. In the Virtual Photo Studio, you can:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Save a scene as a template \"}),\"if you\u2019d like to shoot another product in the same virtual location.\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Save your lighting settings \"}),\"if, for example, you\u2019ve found a particular dusk setting that creates the perfect mood for your smokey whiskey\\xa0.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Save custom image ratios and formats\"}),\" which is useful when, for example, you\u2019re producing product visuals for a module of your site that\u2019s a particular dimension\\xa0.\"]})})]}),/*#__PURE__*/t(\"blockquote\",{children:[/*#__PURE__*/e(\"p\",{children:\"\u201COmi has created a real 'mood' around the brand. It has built a sort of universe around us, a true visual harmony. In a context where scrolling is intense, we stand out, and that is so valuable.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"\u2014Gwendal Tissier, Founder & CEO @ Black Honey\\xa0\"})]})]})})})})}),/*#__PURE__*/e(\"img\",{alt:\"Black Honey fragrance website featuring product categories with black bee-emblemed diffusers, candles, and mists\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/0OcNP1UMA2NwvdZ948MJqTuklUE.png\",srcSet:\"https://framerusercontent.com/images/0OcNP1UMA2NwvdZ948MJqTuklUE.png?scale-down-to=512 512w,https://framerusercontent.com/images/0OcNP1UMA2NwvdZ948MJqTuklUE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/0OcNP1UMA2NwvdZ948MJqTuklUE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/0OcNP1UMA2NwvdZ948MJqTuklUE.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Black Honey\u2019s website features a beautiful mix of abstract and lifestyle product photography, all made with Omi.\"})}),/*#__PURE__*/e(\"h2\",{children:\"eCommerce visual merchandising: a powerful digital marketing strategy with a rich history\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"By borrowing tried-and-true visual merchandising techniques from traditional retail and adapting them to eCommerce, businesses can create engaging shopping experiences that drive sales.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"After all, whilst online shopping might be a phenomenon from the last 2 decades, human psychology hasn\u2019t changed for hundreds of years \u2014 consumers are just as easily hooked by interactive experiences and smart color choices as they were in the early days of retail culture.\"}),/*#__PURE__*/e(\"p\",{children:\"eCommerce brands that prioritize visual merchandising stand to gain higher engagement and increased order values \u2014 and, with a tool like Omi, you can implement it without burning through your whole marketing budget.\"})]});export const richText3=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Brothers Alexis and Martin Thiebaut are making waves in the French dental market with \",/*#__PURE__*/e(\"strong\",{children:\"MyVariations\"}),\" \u2014 an electric toothbrush brand that brings minimalist design and high-performance tech to the bathroom shelf.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Their brushes oscillate at 40,000 vibrations per minute, with five brushing modes, a two-minute timer, and a battery that lasts a full month on a single charge. \",/*#__PURE__*/e(\"strong\",{children:\"And they look cooler than any toothbrush you've ever seen\"}),\": Slimline. Minimalist. Designed to complement any color of bathroom.\"]}),/*#__PURE__*/t(\"p\",{children:[\"With design and engineering at the heart of their product, \",/*#__PURE__*/e(\"strong\",{children:\"Alexis and Martin knew their visuals needed to reflect the same high standards\"}),\". But as a small team with a lean budget, they faced a familiar challenge.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Colorful MyVariations electric toothbrushes arranged in a dynamic floating pattern against a deep blue background\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/TltzW5QE9wqeREMVdzs1IWYwOZ0.png\",srcSet:\"https://framerusercontent.com/images/TltzW5QE9wqeREMVdzs1IWYwOZ0.png?scale-down-to=512 512w,https://framerusercontent.com/images/TltzW5QE9wqeREMVdzs1IWYwOZ0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/TltzW5QE9wqeREMVdzs1IWYwOZ0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/TltzW5QE9wqeREMVdzs1IWYwOZ0.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:\"Physical photoshoots were the problem\"}),/*#__PURE__*/e(\"p\",{children:\"The MyVariations team used to struggle with the logistics, planning, and control issues that come with product photography:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"High costs.\"}),\" On average, a photoshoot costs \u20AC2,000 for around ten pieces of content \u2014 a strain on any small company's budget.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Slow turnaround.\"}),\" Coordinating shoot logistics meant weeks of delay for each visual update.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Limited flexibility.\"}),\" One shoot produced one look. New seasons, campaigns, or channels meant starting from scratch.\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"It drained the budget, extended timelines, was creatively limiting \u2014 especially for a product whose value is partly tied to its visual appeal.\"}),/*#__PURE__*/e(\"h2\",{children:\"Virtual photoshoots are the solution\"}),/*#__PURE__*/t(\"p\",{children:[\"Fortunately, Alexis and Martin discovered \",/*#__PURE__*/e(\"strong\",{children:\"Omi's virtual product photography\"}),\" \u2014 giving them the flexibility and polish they were looking for, at a fraction of the cost.\"]}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"Omi allows us to create content continuously and incredibly easily, without needing to go through photoshoots that are sometimes tedious and very expensive.\"}),'\"',/*#__PURE__*/e(\"br\",{}),\"\u2014 \",/*#__PURE__*/e(\"strong\",{children:\"Alexis Thiebaut, Co-founder @ MyVariations\"})]})}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/tqnR1LWUIzzZGWAEc2uliSoSgY.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"With Omi, they quickly built a full suite of product visuals from realistic 3D models of their toothbrushes in three colors.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They now use Omi almost daily to generate product photos and videos for all their channels\"}),\": from social media to email campaigns to their eCommerce website.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Meeting seasonal demands with on-demand content\"}),/*#__PURE__*/e(\"p\",{children:\"For a small brand like MyVariations, keeping marketing content fresh and seasonally relevant used to mean choosing between budget-breaking photoshoots or recycling old visuals. Not anymore.\"}),/*#__PURE__*/t(\"p\",{children:[\"The MyVariations team now creates content daily across all their marketing channels. With hundreds of pre-made templates in Omi's library and thousands of props in Omi's Virtual Studio, they can create visuals in a variety of settings and moods \u2014 in minutes. Better yet, \",/*#__PURE__*/e(\"strong\",{children:\"they can easily swap, move, and adjust objects in the 3D environment\"}),\", allowing them to tweak or adapt their existing visuals rather than starting from scratch each time.\"]}),/*#__PURE__*/e(\"p\",{children:\"This flexibility has proven especially valuable for seasonal marketing campaigns, allowing them to quickly adapt their visual strategy throughout the year:\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"For Christmas last year, we created product images using a pre-made template on Omi with a fireplace and a fir tree. This meant we could easily change the hero image of our homepage during this period.\"}),'\" \u2014 ',/*#__PURE__*/e(\"strong\",{children:\"Alexis Thiebaut\"})]})}),/*#__PURE__*/e(\"img\",{alt:\"Christmas-themed MyVariations displays in green, pink, and blue scenes with decorations\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/ONEBH0piN114Yz3fQhN73L9764.png\",srcSet:\"https://framerusercontent.com/images/ONEBH0piN114Yz3fQhN73L9764.png?scale-down-to=512 512w,https://framerusercontent.com/images/ONEBH0piN114Yz3fQhN73L9764.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ONEBH0piN114Yz3fQhN73L9764.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/ONEBH0piN114Yz3fQhN73L9764.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[\"With Omi's flexibility, MyVariations \",/*#__PURE__*/e(\"strong\",{children:\"keeps their marketing fresh through every season\"}),\". Their social feeds, email campaigns, and website all get timely visual updates for holidays and promotions \u2014 \",/*#__PURE__*/e(\"strong\",{children:\"without the photoshoot price tag\"}),\" that used to hold them back.\"]}),/*#__PURE__*/e(\"h2\",{children:\"High-end results without the high-end budgets\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The performance impact has been remarkable.\"}),' According to Alexis: \"',/*#__PURE__*/e(\"em\",{children:\"Omi has allowed us to create super ads, whether for scroll-stoppers or CTAs, that really catch attention and outperform our previous visuals.\"}),\"\\\" These high-performing advertisements have become a cornerstone of MyVariations' marketing strategy.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Premium visuals are no longer reserved for brands with massive budgets.\"}),\" MyVariations has proven this by creating sleek, high-end product images that rival those of industry giants. With Omi, they've achieved a consistent visual identity that elevates their toothbrushes from everyday items to desirable design pieces. And they've done it all while cutting production costs.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"This cost-efficiency is what makes the platform ideal for resource-conscious brands.\"}),' \"',/*#__PURE__*/e(\"em\",{children:\"I'd recommend Omi to all companies that don't necessarily have huge budgets to create content. It'll enable you to create visual content super fast, with totally different backgrounds. In five minutes and three clicks you can have a professional-quality, ready-to-use image.\"}),'\" \u2014 ',/*#__PURE__*/e(\"strong\",{children:\"Alexis Thiebaut\"})]}),/*#__PURE__*/e(\"img\",{alt:\"Two MyVariations toothbrush images: one with water splash on blue background and one colorful collection on pink podium with halo\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/5Vm2bmISwQ62GKUAtwiralU64.png\",srcSet:\"https://framerusercontent.com/images/5Vm2bmISwQ62GKUAtwiralU64.png?scale-down-to=512 512w,https://framerusercontent.com/images/5Vm2bmISwQ62GKUAtwiralU64.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/5Vm2bmISwQ62GKUAtwiralU64.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/5Vm2bmISwQ62GKUAtwiralU64.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:\"360\\xb0 marketing coverage from one single tool\"}),/*#__PURE__*/t(\"p\",{children:[\"Since July 2021, MyVariations has been \",/*#__PURE__*/e(\"strong\",{children:\"all-in on Omi\"}),\". What started as a fix for escalating costs has become the backbone of a new marketing strategy.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"No more expensive photographers. No more scheduling headaches. No more waiting weeks for content.\"}),\" Just on-demand, professional-grade visuals whenever inspiration strikes or trends arise.\"]}),/*#__PURE__*/t(\"p\",{children:[\"By ditching traditional photoshoots, the MyVariations team now \",/*#__PURE__*/e(\"strong\",{children:\"covers every marketing angle with consistent, high-quality visuals\"}),\". From social posts and digital ads to email campaigns and their eCommerce site, they present a unified brand experience across all touchpoints while redirecting the saved budget toward growing their business.\"]}),/*#__PURE__*/e(\"p\",{children:\"Not bad for a couple of brothers with a new toothbrush \u2014 and a smart approach to marketing.\"})]});export const richText4=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you want visitors to understand your eCommerce product enough to connect with it, and eventually buy it, there\u2019s no substitute for a set of pixel-perfect product visuals.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"In fact, a study by Shopify found that products with quality product photos had a \",/*#__PURE__*/e(a,{href:\"https://www.businessdasher.com/product-photography-statistics/#:~:text=75%25%20of%20online%20shoppers%20rely,product%20looking%20different%20in%20person.\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"94% higher conversion rate\"})}),\" than those with blurry ones.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This article explains why, for eCommerce brands, top-quality product visuals aren\u2019t just a nice-to-have, they\u2019re a strategy to increase revenue. It\u2019ll also give a set of high-level tips for creating visuals that showcase your product\u2019s strengths in the most compelling way, so you can execute this strategy yourself.\"})]});export const richText5=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Why the quality of your visual content is directly tied to revenue\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Anyone in eCommerce understands that (seemingly) small tweaks to your site impact your important metrics. Upgrading your visual content is one such change that often makes an unexpectedly significant difference.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Product visuals have a direct impact on almost every microconversion moment across the sales funnel\u2026\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"When customers first find your brand\"}),\", high quality images stop them from scrolling on by \u2014 they catch casual browsers\u2019 attention\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"When interested users find your product detail pages (PDPs)\"}),\", high definition visuals offer a helpful insight into what to expert from your product, increasing users\u2019 buying confidence and encouraging them to convert\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"When customers receive their goods from you\"}),\", if they\u2019ve bought them on the basis of clear, accurate product visuals, they\u2019re less likely to return them\\xa0\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"High quality visual content, then acts as a 360-degree boost to your whole funnel, and has a direct impact on your revenue. In case there\u2019s any doubt left in your mind, here\u2019s a deeper dive into why product images are so intimately tied to your bottom line.\"}),/*#__PURE__*/e(\"img\",{alt:\"Product collage: Fauchon pastries, supplements, watch, lacoste sneakers, soda cans, mini dish washer, spray bottle\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/FuxUpqlz0PNy5nhreOsptIL4dA.png\",srcSet:\"https://framerusercontent.com/images/FuxUpqlz0PNy5nhreOsptIL4dA.png?scale-down-to=512 512w,https://framerusercontent.com/images/FuxUpqlz0PNy5nhreOsptIL4dA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FuxUpqlz0PNy5nhreOsptIL4dA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/FuxUpqlz0PNy5nhreOsptIL4dA.png 2092w\",style:{aspectRatio:\"2092 / 1208\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"They grow your audience by capturing user attention\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"When someone finds your brand online \u2014 whether via a search or socials \u2014 you\u2019ve got mere seconds to grab their attention. Show-stopping visuals are the main tool in your arsenal here, so it\u2019s important they hit just right. In fact, \",/*#__PURE__*/e(a,{href:\"https://blog.adobe.com/creative/design-advantage/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Adobe found\"})}),\" that companies with great design credentials outperform those with weaker visuals by 219% on the S&P Index (a stock market index).\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"And it\u2019s not just about having an enticing \u201Clook\u201D \u2014 it\u2019s about showcasing your product in a way that grabs attention and instantly communicates value.\"}),/*#__PURE__*/t(\"p\",{children:[\"One great example? \",/*#__PURE__*/e(a,{href:\"https://www.lvmh.com/en\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"LVMH\"})}),\"\u2019s wine division, \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Mo\\xebt Hennessy\"})}),\" uses product visuals that would captivate any wine aficionado. Recently, they used Omi\u2019s virtual product photography to depict one of their summer wines on a Mediterranean veranda, bathed in golden light.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Marketing images of ros\\xe9 wine bottles in scenic setting, as website header and Instagram post.\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/zrkiraKwQe0GKcQxibWvwRgnU.png\",srcSet:\"https://framerusercontent.com/images/zrkiraKwQe0GKcQxibWvwRgnU.png?scale-down-to=512 512w,https://framerusercontent.com/images/zrkiraKwQe0GKcQxibWvwRgnU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zrkiraKwQe0GKcQxibWvwRgnU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/zrkiraKwQe0GKcQxibWvwRgnU.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a sumptuous image that immediately communicates the benefit associated with this world-renowned range of wines \u2014 sheer luxury. The campaign hit a nerve on social and lifestyle platforms, reaffirming Mo\\xebt Hennessy\u2019s prestige while engaging a new generation of admirers.\"}),/*#__PURE__*/e(\"h3\",{children:\"They connect digital and physical experiences\"}),/*#__PURE__*/e(\"p\",{children:\"Good product visuals do more than offering users a clear understanding of your product \u2014 they also create a world around it. Use images to weave a story around your brand and you\u2019ll give your customers something they can connect with emotionally \u2014 which is the secret to driving brand engagement.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/maison-black-honey\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Maison Black Honey\"})}),\" is a textbook case. They\u2019re a scent brand, but most visitors to their website don\u2019t know what their products smell like. How do they help their customers understand and imagine their fragrances? With evocative product imagery. Using props like red lilies and slivers of almond, as well as understated backgrounds, Black Honey builds narratives around their perfumes that capture users\u2019 emotions \u2014 and give them an imaginative preview of what these perfumes smell like.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Black Honey fragrances: candle with cherries and berries, reed diffuser with cinnamon and orange peel on geometric pedestal.\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/Tqojt8Q9DA88lADKWQ9WLbOXwU.png\",srcSet:\"https://framerusercontent.com/images/Tqojt8Q9DA88lADKWQ9WLbOXwU.png?scale-down-to=512 512w,https://framerusercontent.com/images/Tqojt8Q9DA88lADKWQ9WLbOXwU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/Tqojt8Q9DA88lADKWQ9WLbOXwU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/Tqojt8Q9DA88lADKWQ9WLbOXwU.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[\"Though a small brand, Black Honey has a wide and creative output of product photographs, which they change on a regular basis. Their secret: they use Omi\u2019s \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virtual Studio\"})}),\", which allows them to create bespoke, photorealistic product images in minutes. The tool includes a library of 1000s of 3D modelled props, as well as a wide range of backgrounds and templates. It offers everything Black Honey needs to communicate the ingredients of their perfumes, and craft imagery that feels both elevated and eloquent.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Black Honey website with wide image of candle with flower decoration, and text listing GMO-free ingredients.\",className:\"framer-image\",height:\"607\",src:\"https://framerusercontent.com/images/8A39C6GbSWPvBe3Ydlq2ueSlFIs.png\",srcSet:\"https://framerusercontent.com/images/8A39C6GbSWPvBe3Ydlq2ueSlFIs.png?scale-down-to=512 512w,https://framerusercontent.com/images/8A39C6GbSWPvBe3Ydlq2ueSlFIs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8A39C6GbSWPvBe3Ydlq2ueSlFIs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/8A39C6GbSWPvBe3Ydlq2ueSlFIs.png 2092w\",style:{aspectRatio:\"2092 / 1214\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"They increase trust, encouraging users to purchase with confidence\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you\u2019re old enough to remember the early days of online shopping, you\u2019ll remember the endless funny stories of people \",/*#__PURE__*/e(a,{href:\"https://www.buzzfeed.com/daves4/online-shopping-fails-may-2-2023\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"accidentally purchasing items\"})}),\" that were completely the wrong size or totally dysfunctional, based on deliberately misleading PDPs. This is less common now that eCommerce is mainstream, but nonetheless, consumers retain a healthy dose of skepticism when buying online.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"High quality visuals are important to show that your product and the brand behind it are trustworthy.\"}),\" They pre-empt user questions about the texture, size, and style of a product, giving your customers the confidence they need to click \u201Cbuy now\u201D.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"An interactive\\xa0 \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/3d-viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3D Viewer\"})}),\" does this better than any other asset. They showcase products in 360 degrees, allowing users to spin them around and zoom in on every surface. The product is naked \u2014 any lingering doubts about trick photography will be eliminated, removing doubts that might have prevented them from purchasing. Studies say this technique is highly effective for building trust \u2014 \",/*#__PURE__*/e(a,{href:\"https://niimblr.com/blog/benefits-of-3d-product-visualization/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"95% of users\"})}),\" prefer interactive 3D content over static images.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mOxjYrkA3hlH6a82pBiRMHnUPG4.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A 3D Viewer complements the classic product images with interactivity and clarity. Works wonders for eCommerce pages.\"})}),/*#__PURE__*/e(\"h3\",{children:\"They give users accurate expectations about what they\u2019re buying, decreasing return rates\\xa0\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"When someone buys a product that they\u2019ve inspected up close via high-definition images and videos, they\u2019re buying from a position of knowing rather than guessing. They\u2019re far more likely to be content with the item they receive in the mail. This is good for business, meaning you'll get better customer reviews, more word-of-mouth clients, and lower return rates.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Take, for example, \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/product-launch-successes\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Jolt\"})}),\", a sports recovery eCommerce brand. They launched their massage gun using images from Omi\u2019s Virtual Studio \u2014 a \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/packshot-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"packshot\"})}),\" of their product at every angle. This carousel was the closest you can get to a product demo with static images: Jolt has a photo of the massage gun\u2019s handle which shows exactly how to grip it, and another which zooms in on the attachment which massages you. With Omi, you can get realistic images of your product up close, from every possible perspective, with no hassle. Together, Jolt\u2019s images offer a completely representative preview of the product on offer \u2014 so when customers receive it in the mail, there will be zero surprises.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Massage gun closeups of digital display, grip, attachments, and basketball for sports recovery context.\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/4uyQjUyRW8A5iADo4FDafSkESD0.png\",srcSet:\"https://framerusercontent.com/images/4uyQjUyRW8A5iADo4FDafSkESD0.png?scale-down-to=512 512w,https://framerusercontent.com/images/4uyQjUyRW8A5iADo4FDafSkESD0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/4uyQjUyRW8A5iADo4FDafSkESD0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/4uyQjUyRW8A5iADo4FDafSkESD0.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:\"Tips for creating product visuals that boost sales\"}),/*#__PURE__*/e(\"p\",{children:\"As we\u2019ve seen, investing in crisp product visuals is a great way to boost your sales, and increase your overall revenue by reducing costs from returns. Here\u2019s how to create winning visuals so you can enjoy all those benefits:\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"1. Identify the type of visual content your audience is most likely to engage with. \"}),\"Whether your shoppers respond best to aesthetic social feeds, interactive 3D product viewers, or a carousel of high-quality still images match your visuals to your target market\u2019s browsing behavior. The more aligned your content is with their preferences, the more likely it is to convert.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2. Create a narrative around your product. \"}),\"Don\u2019t just display your product \u2014 make it into the hero of a story your visitors would love to be a part of. Use visuals across your website, blog, or social media to weave a cohesive story that helps your customers imagine the product in their lives.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Collage of luxury products: diffuser with bee emblem, blue/gold wine bottle in scenic setting, spray bottle on beach\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/hOhZ9VLcodK9xiMRbvtRnRiRY8Y.png\",srcSet:\"https://framerusercontent.com/images/hOhZ9VLcodK9xiMRbvtRnRiRY8Y.png?scale-down-to=512 512w,https://framerusercontent.com/images/hOhZ9VLcodK9xiMRbvtRnRiRY8Y.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/hOhZ9VLcodK9xiMRbvtRnRiRY8Y.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/hOhZ9VLcodK9xiMRbvtRnRiRY8Y.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Diffuser, wine, and hair spray in story-esque settings. Where would your products fit best?\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3. Showcase customer benefits of buying your product\"}),\". Zoom in on the transformation your product delivers. For example, show before-and-after shots, glowing skin after using a serum, or the sleek organization of a storage solution in action.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"4. Generate video content to further engage your audience.\"}),\" Studies show that\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"video increases time on page by up to \",/*#__PURE__*/e(a,{href:\"https://invideo.io/blog/video-marketing-statistics/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"88%\"})}),\", not to mention the intangible benefit of boosting buyer confidence. Show your product in motion, offer demos, or even share face-to-camera customer testimonials to build trust and drive conversions.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/Sf5gPx20xTZ6eBwwXGlSEoXrIqc.mp4\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Making video animations in Omi only takes minutes. Learn more about \"}),/*#__PURE__*/e(a,{href:\"https://omi.so/features/videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"em\",{children:\"Omi's Video Maker\"})})}),/*#__PURE__*/e(\"em\",{children:\".\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"5. Give your customers a real feel for your product with a 3D viewer.\"}),\" Let shoppers explore every angle and surface of your product with a 3D viewer. This interactive experience helps reduce uncertainty\u2014and ultimately, returns.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"6. A/B test regularly and roll out changes. \"}),\"The only way to know what works is to test. Run A/B tests on image formats, backgrounds, or angles to see what leads to more clicks and conversions, and optimize from there. Using Omi you can create new variables on-demand.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Veuch product bottles on wooden podiums with citrus fruits, shown against one beige and one orange background for contrast.\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/69zwdg02C0hmFpJuQAcvVRli6fY.png\",srcSet:\"https://framerusercontent.com/images/69zwdg02C0hmFpJuQAcvVRli6fY.png?scale-down-to=512 512w,https://framerusercontent.com/images/69zwdg02C0hmFpJuQAcvVRli6fY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/69zwdg02C0hmFpJuQAcvVRli6fY.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/69zwdg02C0hmFpJuQAcvVRli6fY.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"You can change backgrounds with just a click using the Virtual Studio.\"})}),/*#__PURE__*/e(\"h2\",{children:\"Create product visuals that bring in more conversions with Omi\"}),/*#__PURE__*/e(\"p\",{children:\"Investing in quality product visuals sets in motion a virtuous cycle across the whole sales funnel, encouraging users to engage with your products, firming up their confidence to buy, and ensuring their satisfaction with the product they eventually receive \u2014 ultimately, increasing revenue.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Traditionally speaking, the idea of commissioning product photoshoots that are luxurious, creative, and timely enough to drive revenue increases was too costly for most brands. However, with the Virtual Photography Studio, Omi (that\u2019s us \uD83D\uDC4B) this is no longer the case. With Omi, you can create luxurious product visuals for a fraction of the cost. Omi customers typically report:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"+\",/*#__PURE__*/e(\"strong\",{children:\"32%\"}),\" engagement rates\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"+\",/*#__PURE__*/e(\"strong\",{children:\"19%\"}),\" conversion rates\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"\\xa0+\",/*#__PURE__*/e(\"strong\",{children:\"22%\"}),\" more time spent on their product pages\\xa0\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"\u2026.and all for 10 to 20 times less than the price of a traditional product photoshoot. Ready to give it a try?\\xa0\"})]});export const richText6=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Perrier needed to support their innovative energy drink in its second year, particularly on social media where their under-45 target audience lives. By diversifying their social content, they increased ad recall by 5.5 points overall, saw a 9-point lift among the crucial age 35-44 demographic, and tripled the speed of their branding updates across formats \u2014 all without scheduling a single photoshoot.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Results at a glance\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"+5.5 point lift\"}),\" overall in brand recall\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"+9 point lift\"}),\" in ad recall for the 35-44 year demographic\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"3x faster\"}),\" branding updates across all formats\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"0 reshoot needed\"}),\" - video assets created from existing materials\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"2x more video assets\"}),\" published thanks to Virtual Studio approach\"]})})]})]});export const richText7=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The innovative energy drink with natural credentials\"})}),/*#__PURE__*/e(\"p\",{children:\"Perrier Energize launched in 2021 as the first natural and organic energy drink that brings the energy equivalent to one cup of coffee. The product quickly made a splash, with Nielsen nominating it as the best innovation in the non-alcoholic beverage category that year.\"}),/*#__PURE__*/e(\"p\",{children:\"The initial campaign focused on illustrating the energy boost that Perrier Energize provides to both body and mind.\"}),/*#__PURE__*/e(\"img\",{alt:\"Cans of Perrier Energize in different flavors, alongside a marketing slide celebrating its 2021 launch success\",className:\"framer-image\",height:\"573\",src:\"https://framerusercontent.com/images/DeS6Ucpx8pEurwo3MPEBugBT6M.png\",srcSet:\"https://framerusercontent.com/images/DeS6Ucpx8pEurwo3MPEBugBT6M.png?scale-down-to=512 512w,https://framerusercontent.com/images/DeS6Ucpx8pEurwo3MPEBugBT6M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DeS6Ucpx8pEurwo3MPEBugBT6M.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/DeS6Ucpx8pEurwo3MPEBugBT6M.png 2092w\",style:{aspectRatio:\"2092 / 1146\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"The challenge: keeping momentum beyond year one\"})}),/*#__PURE__*/e(\"p\",{children:\"After a successful launch year, the Perrier team was bubbling with ambition for year two:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Reinforce awareness to build on launch momentum\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Explain product benefits clearly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create mobile-first content\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Strengthen the Energize brand name (not just Perrier)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Engage new consumers with fresh formats\"})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Virtual Photo Studio: creating visuals without traditional production\"})}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"We needed to revamp our existing assets into mobile-first assets,\"}),'\" explains the Perrier team. But how do you create fresh content without the time and expense of new photoshoots?']}),/*#__PURE__*/e(\"p\",{children:\"The answer came through Omi, a Virtual Photo Studio that lets brands create professional product photography \u2014 and video \u2014 in a browser, without physical shoots.\"}),/*#__PURE__*/e(\"p\",{children:\"Working with their creative partners, they established some ground rules that kept their content focused:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Branding and product first\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A clear and impactful call to action\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"One message per asset\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Short videos of 6 to 8 seconds maximum\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Their social media agency Fred & Farid added more engagement tools to the mix \u2014 filters and Reels that became part of their retargeting approach.\"}),/*#__PURE__*/e(\"img\",{alt:\"A Perrier Energize can with lemon-lime flavor beside a pomegranate and green tea leaf. Created using Omi.so\",className:\"framer-image\",height:\"603\",src:\"https://framerusercontent.com/images/iQRFBqT3F12Cl0lMPqhnv2UxRwQ.png\",srcSet:\"https://framerusercontent.com/images/iQRFBqT3F12Cl0lMPqhnv2UxRwQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/iQRFBqT3F12Cl0lMPqhnv2UxRwQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iQRFBqT3F12Cl0lMPqhnv2UxRwQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/iQRFBqT3F12Cl0lMPqhnv2UxRwQ.png 2092w\",style:{aspectRatio:\"2092 / 1207\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"A selection of Perrier\u2019s product and accessories 3D modeled by Omi\"})}),/*#__PURE__*/e(\"img\",{alt:\"Three Perrier Energize marketing images: mandarin flavor can, product lineup, and person drinking outdoors with cans displayed below\",className:\"framer-image\",height:\"603\",src:\"https://framerusercontent.com/images/FBWZtCDsoB5d9AKFlNLP9GbzQ.png\",srcSet:\"https://framerusercontent.com/images/FBWZtCDsoB5d9AKFlNLP9GbzQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/FBWZtCDsoB5d9AKFlNLP9GbzQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FBWZtCDsoB5d9AKFlNLP9GbzQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/FBWZtCDsoB5d9AKFlNLP9GbzQ.png 2092w\",style:{aspectRatio:\"2092 / 1207\"},width:\"1046\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Measuring the impact: a 9-point lift\"})}),/*#__PURE__*/e(\"p\",{children:\"To make sure their new approach was working, the Perrier team set up a real-world test.\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"It was important to measure the performance of the reworked assets, compare them to the previous ones, and measure the incremental effect of the two new formats,\"}),'\" they explained.']}),/*#__PURE__*/e(\"p\",{children:'Their \"3-cell brand lift survey\" compared three content approaches:'}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cell 1: 2021 assets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cell 2: Reworked assets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Cell 3: Reworked assets plus the new formats\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Below is a selection of the creative assets used in each cell for the experiment:\"})}),/*#__PURE__*/e(\"img\",{alt:\"Perrier Energize campaign: woman in yellow coat drinking in a park, with various cans displayed to the right.\",className:\"framer-image\",height:\"603\",src:\"https://framerusercontent.com/images/wcNiaYQFgxMEkWnGIEscHSMqhRU.png\",srcSet:\"https://framerusercontent.com/images/wcNiaYQFgxMEkWnGIEscHSMqhRU.png?scale-down-to=512 512w,https://framerusercontent.com/images/wcNiaYQFgxMEkWnGIEscHSMqhRU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wcNiaYQFgxMEkWnGIEscHSMqhRU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/wcNiaYQFgxMEkWnGIEscHSMqhRU.png 2092w\",style:{aspectRatio:\"2092 / 1207\"},width:\"1046\"}),/*#__PURE__*/e(\"img\",{alt:\"Perrier Energize ads of people drinking, a can closeup, and product lines in foreground\",className:\"framer-image\",height:\"603\",src:\"https://framerusercontent.com/images/WLgLqzae9ftMJtAeJQg2OHjh5A.png\",srcSet:\"https://framerusercontent.com/images/WLgLqzae9ftMJtAeJQg2OHjh5A.png?scale-down-to=512 512w,https://framerusercontent.com/images/WLgLqzae9ftMJtAeJQg2OHjh5A.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/WLgLqzae9ftMJtAeJQg2OHjh5A.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/WLgLqzae9ftMJtAeJQg2OHjh5A.png 2092w\",style:{aspectRatio:\"2092 / 1207\"},width:\"1046\"}),/*#__PURE__*/e(\"img\",{alt:\"Perrier Energize marketing materials comparing caffeine content to coffee, featuring product cans and social media filter\",className:\"framer-image\",height:\"603\",src:\"https://framerusercontent.com/images/snEzKGqV7llqsyzURHIuOnLkGaA.png\",srcSet:\"https://framerusercontent.com/images/snEzKGqV7llqsyzURHIuOnLkGaA.png?scale-down-to=512 512w,https://framerusercontent.com/images/snEzKGqV7llqsyzURHIuOnLkGaA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/snEzKGqV7llqsyzURHIuOnLkGaA.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/snEzKGqV7llqsyzURHIuOnLkGaA.png 2092w\",style:{aspectRatio:\"2092 / 1207\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The results were crystal clear.\"}),\" The creative assets that included Omi renders significantly outperformed the control. And, complementing this with new formats boosted performance even further:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cell 1\"}),\" (2021 assets): control variant\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cell 2\"}),\" (reworked assets): \",/*#__PURE__*/e(\"strong\",{children:\"+2.7 point lift\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cell 3\"}),\" (reworked assets plus new formats):\",/*#__PURE__*/e(\"strong\",{children:\" +5.5 point lift\"}),\" overall and \",/*#__PURE__*/e(\"strong\",{children:\"+9 point lift for the key 35-44 year demographic\"})]})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Building on success\"})}),/*#__PURE__*/e(\"p\",{children:\"The team didn't stop there. Building on what they learned, they made additional refinements:\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"We worked with our media partners again, adding a two-second screen at the beginning of all our assets featuring an Energize pattern and the Perrier Energize logo. We also developed a poll ad with the 3D Omi asset to maximize consumer engagement.\"}),'\"']}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Ready for what's next\"})}),/*#__PURE__*/e(\"p\",{children:\"The Perrier team discovered what many brands are learning the hard way \u2014 yesterday's content strategies don't work in today's social landscape:\"}),/*#__PURE__*/t(\"p\",{children:['\"',/*#__PURE__*/e(\"em\",{children:\"Audiences expect new, entertaining formats such as poll ads, filters, and Reels, while algorithms are becoming more selective. We can no longer simply repurpose TV assets.\"}),'\"']}),/*#__PURE__*/e(\"p\",{children:\"With Omi's Virtual Photo Studio, Perrier found a way to meet these demands without the constant production cycle of traditional shoots. They could create and iterate quickly, producing high-performing social content that connected with their audience \u2014 all while saving time, budget, and resources.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Do you want to hear about it from the Perrier team directly?\"})}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/8aCGinfRQO68tQ3QF42d/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=pYyjlMY7gIk\"})})})]});export const richText8=/*#__PURE__*/e(o.Fragment,{children:/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/Sf5gPx20xTZ6eBwwXGlSEoXrIqc.mp4\"})});export const richText9=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Product videos are no longer a nice-to-have \u2014 they\u2019re a clear driver of conversion, revenue, and retention. 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In fact, videos now account for nearly \",/*#__PURE__*/e(a,{href:\"https://www.synthesia.io/post/video-statistics\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"83% of global internet traffic\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The meteoric rise of short-form videos has grown hand-in-hand with changes in how people shop online.\",/*#__PURE__*/e(\"strong\",{children:\" Today\u2019s consumers make faster decisions with less patience for friction or uncertainty.\"}),\" Videos help reduce that uncertainty \u2014 they show your product in action, which builds trust and supports quicker, more confident purchases.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/3pFXWSSTcYIZeraa3CNLvDPu7uI.mp4\"}),/*#__PURE__*/t(\"p\",{children:[\"More broadly, video aligns with how modern consumers prefer to receive information. Research suggests that visual content dramatically \",/*#__PURE__*/e(a,{href:\"https://invideo.io/blog/video-marketing-statistics/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"improves information retention\"})}),\" \u2014 viewers typically remember 95% more of messages they've seen in a video rather than read in a text. This enhanced retention creates valuable opportunities for brands, as \",/*#__PURE__*/e(a,{href:\"https://www.thinkwithgoogle.com/_qs/documents/932/youtube-insights-stats-data-trends-vol10.pdf\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Google reports that 80%\"})}),\" of users can recall video ads they viewed within the past 30 days.\"]})]});export const richText10=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"eCommerce metrics improved by product videos\"})}),/*#__PURE__*/e(\"p\",{children:\"The most pressing business case for implementing more product video is its impact on conversions\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conversion rate enhancement\"})}),/*#__PURE__*/e(\"p\",{children:\"The most pressing business case for implementing more product video is its impact on conversions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Landing pages that include embedded video often see conversion lifts of up to \",/*#__PURE__*/e(a,{href:\"https://www.sellbrite.com/blog/how-video-helps-increase-ecommerce-conversion-rates/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"80%\"})}),\". This holds true across product categories \u2014 especially when videos demonstrate the product being used or highlight key features.\"]}),/*#__PURE__*/t(\"p\",{children:[\"In fact, \",/*#__PURE__*/e(a,{href:\"https://shopcreatify.com/blogs/shopify-and-ecommerce-ramblings/increase-conversions-by-80-by-using-video-on-your-shopify-store\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"64% of shoppers\"})})}),/*#__PURE__*/e(\"strong\",{children:\" are more likely to complete a purchase after watching a product video.\"}),\" Videos build confidence \u2014 they don\u2019t just show what an item looks like, but how it works, feels, and could fit into someone\u2019s life.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cart addition rates\"})}),/*#__PURE__*/t(\"p\",{children:[\"When customers feel more informed, they\u2019re more likely to take action.\",/*#__PURE__*/e(\"strong\",{children:\" Product videos influence add-to-cart behavior by answering pre-purchase questions before they become objections\"}),\". In turn, this can reduce bounce rates and lower abandonment during the checkout process.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/RIv0PltDCbnAgCebLlQzj3FdgI.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Gamel helmets used clean 360-spin Omi videos for their eCommerce and product launch.\"})}),/*#__PURE__*/e(\"p\",{children:\"Videos that show products in motion are particularly effective at creating that \u201CI can see myself using this\u201D moment \u2014 a key psychological nudge toward action.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Average order value increase\"})}),/*#__PURE__*/t(\"p\",{children:[\"Videos also tend to lift AOV (average order value), in part because they provide a setting to introduce related products, accessories, or bundles. This \",/*#__PURE__*/e(\"strong\",{children:\"visual context helps customers imagine how items work together, which can support cross-sell and upsell strategies.\\xa0\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Because video increases buyer confidence, it can also \",/*#__PURE__*/e(a,{href:\"https://pippit.capcut.com/resource/how-to-use-product-videos-to-reduce-ecommerce-returns\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"reduce buyer\u2019s likelihood of returning the item\"})}),\". When expectations are aligned with reality, customer satisfaction improves \u2014 and so does retention.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Time on site and engagement metrics\"})}),/*#__PURE__*/t(\"p\",{children:[\"Product videos increase time on site by up to \",/*#__PURE__*/e(a,{href:\"https://invideo.io/blog/video-marketing-statistics/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"88%\"})}),\". \",/*#__PURE__*/e(\"strong\",{children:\"That added dwell time contributes to better engagement, more pages per session, and higher likelihood of purchase.\"})]}),/*#__PURE__*/e(\"p\",{children:\"This is especially important on mobile, where attention spans are shorter and scrolling behavior dominates. Videos encourage users to pause, engage, and absorb information \u2014 which increases their likelihood to act.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Video across the customer journey\"})}),/*#__PURE__*/e(\"p\",{children:\"Video serves different purposes at each stage of the customer journey, driving engagement, education, and conversion.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Awareness stage videos hook user attention & drive engagement\"})}),/*#__PURE__*/t(\"p\",{children:[\"At the top of the funnel, video serves as a powerful discovery tool. \",/*#__PURE__*/e(\"strong\",{children:\"On social media platforms, video drives significantly more engagement than static content \"}),\"\u2014 Instagram video ads, for example, receive \",/*#__PURE__*/e(a,{href:\"https://databox.com/videos-vs-images-in-facebook-ads\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3x\"})}),\" more interaction than image-based ads.\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/8FLFDJNvtc2kTS5y6tkxhRrse8.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Social videos also benefit from algorithmic prioritization, which can amplify their reach. In fact, social videos are shared 1,200% more often than text and image content combined.\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/QUVh71kSDWRs8HD1ReqDoKSMG8.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:'Esthederm added atmospheric \"product reveal\" videos to their launch.'})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Consideration stage videos educate customers & increase buyer confidence\"})}),/*#__PURE__*/e(\"p\",{children:\"Once shoppers click through to a site, product detail pages with video significantly outperform those without. That performance increase comes from both the content format and the consumer behavior it triggers: more time spent reviewing, fewer open questions, and greater purchase confidence.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"360\\xb0 viewers and demo-style walkthroughs give shoppers the information they need to move from interest to intent.\"})}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/p3tUsswqm6XKUk7wbPye7LTTOBw.mp4\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"360-spin videos complement any PDP imagery gallery.\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Decision stage videos address final doubts & encourage conversion\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"Late-stage video content like testimonials and detailed feature callouts can help seal the deal. At this point, the goal is to remove any final doubts.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://www.moengage.com/blog/latest-video-marketing-trends-ecommerce/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"84% of shoppers\"})})}),/*#__PURE__*/e(\"strong\",{children:\" have made a purchase decision after watching a brand\u2019s video. \"}),\"Showing real customer experiences or addressing common hesitations in the form of video builds both trust and urgency.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Cost-benefit analysis: traditional video production vs. 3D Virtual Studio\"})}),/*#__PURE__*/e(\"p\",{children:\"Traditional video production tends to drain budgets and extend timelines. This limits how many products get the privilege of video exposure, costing other products sales opportunities.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Traditional videography has its limitations\"})}),/*#__PURE__*/e(\"p\",{children:\"Historically, product video has come with real barriers: long production timelines, high costs, and coordination headaches. This makes it hard to scale across large catalogs or quickly respond to seasonality, inventory shifts, or market changes.\"}),/*#__PURE__*/e(\"p\",{children:\"Updating videos for minor product variations \u2014 colorways, accessories, localized details \u2014 often means starting from scratch. For brands managing hundreds or thousands of SKUs, this quickly becomes unsustainable.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"3D Virtual Studio speeds up production by 10-20x while reducing costs by around 90%\"})}),/*#__PURE__*/t(\"p\",{children:[\"Omi\u2019s \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virtual Studio\"})}),\" helps remove those blockers by making video creation faster, more flexible, and more cost-efficient. A drag-and-drop environment with pre-set animations, hundreds of templates, and thousands accessories turns the video making process on its head.\"]}),/*#__PURE__*/e(\"p\",{children:\"The staging possibilities are near-infinite.\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/YINgFlSLA8YDOAyug4XoS9XNtM.mp4\"}),/*#__PURE__*/e(\"p\",{children:\"Because the platform uses 3D models, brands can create new, creative variations of their videos without reshooting. This also unlocks scenes and creative concepts that would be hard or impossible to film physically without a Hollywood budget \u2014 such as exploded views, dynamic lighting changes, scale transitions, animated materials, and immersive cinematics.\"}),/*#__PURE__*/e(\"p\",{children:\"Videos created in the Virtual Studio can be refreshed quickly to match promotional campaigns, product updates, or channel-specific requirements \u2014 all without requiring a new shoot. That flexibility means more agility across marketing, merchandising, and retention strategies.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"All in all, the performance impact of video speaks for itself\\xa0\\xa0\"})}),/*#__PURE__*/e(\"p\",{children:\"The ROI of product videos is no longer theoretical. Across metrics like conversion rate, ROAS, engagement, and retention, video consistently drives results.\"}),/*#__PURE__*/e(\"p\",{children:\"For eCommerce teams focused on optimization, the takeaway is clear: the longer you wait to implement video, the more potential revenue you leave on the table. And with scalable solutions like Omi\u2019s Virtual Studio, the path to video is no longer blocked by cost or complexity.\"}),/*#__PURE__*/e(\"p\",{children:\"If you're exploring how to integrate high-performance video content into your customer journey \u2014 across PDPs, email, paid media, or social \u2014 we\u2019d be happy to show you how the Virtual Studio works.\"})]});export const richText11=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Growing up in the UK in the early 2000s, I knew the festive season was almost upon us when the Argos catalog thumped through the letterbox. For many British millennials, it was a childhood right of passage to \u2018go through\u2019 the catalog, and circle (an optimistic amount of) things you hoped Santa might buy for you.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"By sending a Christmas catalog to pretty much every household in the country, Argos \",/*#__PURE__*/e(\"strong\",{children:\"created a ritual around their shopping experience, and inserted themselves into a much-loved winter holiday.\\xa0\"})]}),/*#__PURE__*/t(\"p\",{children:[\"In the eCommerce age, the days of the physical Christmas catalog are (in most industries) numbered. However, \",/*#__PURE__*/e(\"strong\",{children:\"creating seasonal catalogs online \"}),\"\u2014 visual displays of your products for people to flick through at their leisure \u2014\",/*#__PURE__*/e(\"strong\",{children:\" is still a smart way to become part of your customers\u2019 annual habits.\"}),\"\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"This article discusses what it means to create a catalog now print that media is dead \u2014 and why creating seasonal catalogs should be a priority to eCommerce retailers.\"})]});export const richText12=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"What is a seasonal catalog in the eCommerce age?\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"A seasonal catalog was a printed guide with illustrations and descriptions of all of a business\u2019 seasonally relevant products, plus a form for customers who wanted to order them from you.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"However, in the last decade or so, \",/*#__PURE__*/e(\"strong\",{children:\"digital catalogs have replaced physical ones almost entirely\"}),\". Even retailers who used to rely on catalog selling have discontinued publication \u2014 IKEA officially cancelled its catalog in \",/*#__PURE__*/e(a,{href:\"https://www.ikea.com/us/en/newsroom/corporate-news/after-70-successful-years-ikea-is-turning-the-page-on-the-catalog-pubfd77b0f7/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"2021\"})}),\".\\xa0\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"The catalog format is still with us \u2014 it\u2019s just no longer on paper. \",/*#__PURE__*/e(\"strong\",{children:\"An eCommerce website\u2019s product pages are essentially a digitized catalog, with some added functionality\"}),\": now, customers don\u2019t have to fill out an order form to make a purchase, they can simply click \u201Cbuy now.\u201D\"]}),/*#__PURE__*/t(\"p\",{children:[\"In our context, then, \",/*#__PURE__*/e(\"strong\",{children:\"creating a seasonal catalog means updating your website with images and text that are \"}),/*#__PURE__*/e(a,{href:\"https://omi.so/solutions/q4-marketing-playbook-2024?utm_support=cpc&utm_term=omi&utm_campaign=ESmarque&utm_source=google&utm_medium=ppc&utm_content=173684504047&hsa_acc=2322267352&hsa_cam=21878859098&hsa_grp=173684504047&hsa_ad=720067747834&hsa_src=g&hsa_tgt=kwd-357855410337&hsa_kw=omi&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=Cj0KCQjws-S-BhD2ARIsALssG0ZtxNJokPIUqnsgFomYZQRqdLB2zTGD0Zn42Q2hCsRA-gtaY9upIpoaAg7fEALw_wcB\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:/*#__PURE__*/e(\"strong\",{children:\"relevant to the current moment of the year\"})})}),/*#__PURE__*/e(\"strong\",{children:\". \"}),\"It also means positioning your products as especially relevant and useful right now, due to an annual holiday or anticipated weather patterns. Done right, seasonal catalogs can help you create pertinent marketing campaigns that capture your customers\u2019 imaginations and drive sales.\\xa0\"]}),/*#__PURE__*/e(\"img\",{alt:\"Three Mon Shampooing haircare products in floral, pool, and christmas settings\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/wY11hHE0WF7vhP8Sdzwgdtk0O2U.png\",srcSet:\"https://framerusercontent.com/images/wY11hHE0WF7vhP8Sdzwgdtk0O2U.png?scale-down-to=512 512w,https://framerusercontent.com/images/wY11hHE0WF7vhP8Sdzwgdtk0O2U.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/wY11hHE0WF7vhP8Sdzwgdtk0O2U.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/wY11hHE0WF7vhP8Sdzwgdtk0O2U.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Mon Shampoing uses Omi throughout the calendar year.\"})}),/*#__PURE__*/e(\"h2\",{children:\"Why bother creating a seasonal catalog?\"}),/*#__PURE__*/e(\"p\",{children:\"It pays to update your eCommerce site to follow the rhythms of the year. Creating seasonal catalogs allows you to:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Encourage brand loyalty \"}),\"\u2014 so much of marketing is about making people feel something. Seasonal marketing is a way to suggest that users emotionally engage with your brand, since you insert your product into an upcoming experience they already feel something about \u2014 whether that\u2019s a cosy autumn or a hot girl summer.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Trigger purchase events \"}),\"\u2014 it\u2019s helpful for marketers to think in terms of triggers \u2014 the events or moments that motivate people to make a purchase. Seasonal marketing helps you show your customers why your products are relevant to buy right now, planting a possible purchase trigger in their mind.\\xa0\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Halloween-themed perfume product visuals with pumpkins, discount offer, and eCommerce checkout preview, created using Omi.so\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/c9nTIThqdSZXDdbbrb8RDlB9ac.png\",srcSet:\"https://framerusercontent.com/images/c9nTIThqdSZXDdbbrb8RDlB9ac.png?scale-down-to=512 512w,https://framerusercontent.com/images/c9nTIThqdSZXDdbbrb8RDlB9ac.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/c9nTIThqdSZXDdbbrb8RDlB9ac.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/c9nTIThqdSZXDdbbrb8RDlB9ac.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Identify cross-selling and upselling opportunities \"}),\"\u2014 seasonal marketing is a way of telling customers why to buy your product \u2014 and if you know why customers are buying your product, you may be able to spot cross-selling opportunities. For example, if you\u2019re selling someone sunscreen because it\u2019s almost summer, you may be able to sell them a sun umbrella too.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Plan your marketing year efficiently \"}),\"\u2014 when you know that your campaigns for the following year are scaffolded around a pre-agreed selection of holidays and seasons, you can distribute your resources judiciously. Use planned-for seasonal marketing to structure your ideas, allocate your budget, and set internal deadlines.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Capitalize on seasonal opportunities\\xa0 \"}),\"\u2014 seasonal marketing reflects existing seasonal buying patterns. For US retailers, the holiday season accounts for \",/*#__PURE__*/e(a,{href:\"https://www.statista.com/chart/11979/holiday-season-retail-sales/\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"almost 17%\"})}),\" of the years\u2019 total sales. Why wouldn\u2019t you want to double down your efforts to make the most of this annual trend?\\xa0\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"With these great benefits in mind, here\u2019s how to create the kind of seasonal catalog that speaks to your customers\u2019 annual customs and weather patterns, and drives sales.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"5 steps for creating a seasonal catalog that converts\"}),/*#__PURE__*/e(\"p\",{children:\"Here\u2019s how to create a seasonal catalog that\u2019s primed for storytelling and conversion.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"1. Create a plan and define your goals\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Every great marketing initiative starts with figuring out the \u201Cwhy\u201D and the \u201Chow\u201D. Sit down with your team and establish:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Who your seasonal catalog will target\"}),\": depending on the holiday or season you\u2019re working around, it might make sense to go after a different or narrower customer persona than your go-to ICP segment. For example, if you sell chocolates and primarily sell to US citizens aged 25-40, you might narrow your target market to citizens aged 25-40 who are in a romantic relationship.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The scope of your catalog: \"}),\"decide how ambitious you want to be with this initiative. Will you change every product page on your website, or just create a single landing page linking to several products? Using Omi\u2019s \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virtual Photo Studio\"})}),\", you can create a seasonal takeover of your socials or homepage, for example, turning them into temporary \u201Ccatalogs.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"How you will promote it: \"}),\"liaise with the rest of your marketing team to decide how to drive traffic to your seasonal catalog. You might choose to run ads to promote it, post about it on social media, and/or mention it in any customer emails or newsletters.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"How much resource you will use to create it:\"}),\" set yourself a deadline and a budget for creating this piece of content. Realistic estimates will depend on which tools you decide to use. For inspiration: \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Endro Cosm\\xe9tique used Omi to create their visuals\"})}),\", and changed their whole site to a Christmas theme in just 2 days.\\xa0\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Festive eCommerce visuals featuring Endro Cosm\\xe9tiques Christmas gift sets and seasonal decorations\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/j4cEQCpkEmkQAkpfw5jviKHWQ.png\",srcSet:\"https://framerusercontent.com/images/j4cEQCpkEmkQAkpfw5jviKHWQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/j4cEQCpkEmkQAkpfw5jviKHWQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/j4cEQCpkEmkQAkpfw5jviKHWQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/j4cEQCpkEmkQAkpfw5jviKHWQ.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/t(\"p\",{children:[\"You should also set yourself some goals by which to measure the success of the project. \",/*#__PURE__*/e(\"strong\",{children:\"Decide on one or two KPIs to focus on \u2014 for example, conversions or revenue generated \"}),\"\u2014 and a few \u2018nice to have\u2019 metrics that can help you understand the reason behind your KPI results \u2014 for example, click-through rate on CTAs, time on page, and bounce rate.\"]}),/*#__PURE__*/e(\"p\",{children:\"Decide in advance which analytics tool you will use to monitor these numbers, and when you will take measurements. If you have data from previous seasonal catalogs to draw on, you can use it as a benchmark to judge this campaign by.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"2. Select which products you\u2019ll highlight\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Now comes the first creative task of catalog creation \u2014 choosing which products to include in your campaign. \",/*#__PURE__*/e(\"strong\",{children:\"Look through the items in your site and select a number of them to fit into the season-based narrative you plan to create\"}),\". Depending on which season you\u2019ve picked to work with, this may require some lateral thinking. For example, plant hangers aren\u2019t inherently Christmassy, but you could showcase one as a Christmas gift.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"The number of items you should choose will depend on the scope of your seasonal catalog. Endro, for example, changed every single item on their site for the Christmas season.\\xa0\"}),/*#__PURE__*/e(\"img\",{alt:\"Christmas-themed Endro Cosm\\xe9tiques skincare product visuals with festive decorations and gift-ready packaging\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/F9yyNdbjaOYMNOKbPK0Q212RWas.png\",srcSet:\"https://framerusercontent.com/images/F9yyNdbjaOYMNOKbPK0Q212RWas.png?scale-down-to=512 512w,https://framerusercontent.com/images/F9yyNdbjaOYMNOKbPK0Q212RWas.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/F9yyNdbjaOYMNOKbPK0Q212RWas.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/F9yyNdbjaOYMNOKbPK0Q212RWas.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:\"3. Create seasonal visuals that tie your product into a story\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Visual storytelling pumps the success of your catalogs. Why? Because it expresses your brand's values and unique interpretation of the season in question. It\u2019s important to create a coherent set of photos and videos that encapsulates the season you\u2019re using to promote products. Consider:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Color schemes and imagery: \"}),\"use colors and motifs associated with the season (e.g., warm tones for fall, icy blues for winter, pastels for spring)\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Your branding: \"}),\"find ways to adapt the existing vocabulary of your brand to the holiday in question, and decide which elements will remain consistent (e.g., for Christmas, you could add a holly motif to your logo, but you may want to stop short of changing the logo\u2019s color to green or red)\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Premium design tools\"}),\": use high-definition images to maintain a polished look \u2014\\xa0if you create this catalog under intense time pressure, the user should not be able to tell.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Red perfume bottle on snowy background, floral oil dropper, and elegant fragrance bottle with Halloween decor\",className:\"framer-image\",height:\"606\",src:\"https://framerusercontent.com/images/zKQa12QzxW4gu6i15FcCFd4WIM.png\",srcSet:\"https://framerusercontent.com/images/zKQa12QzxW4gu6i15FcCFd4WIM.png?scale-down-to=512 512w,https://framerusercontent.com/images/zKQa12QzxW4gu6i15FcCFd4WIM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/zKQa12QzxW4gu6i15FcCFd4WIM.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/zKQa12QzxW4gu6i15FcCFd4WIM.png 2092w\",style:{aspectRatio:\"2092 / 1212\"},width:\"1046\"}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip: \"}),\"creating product images and videos is by far the most expensive and time-consuming part of creating a seasonal catalog.\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"In fact, the average product photo shoot costs \u20AC2,000 for 5-10 photos \u2014 and takes a couple of weeks.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"Don\u2019t have the resources for that? \",/*#__PURE__*/e(\"strong\",{children:\"You can get even more polished results for less resources using the virtual product photography platform, Omi. \"}),\"Simply send us your product, and we\u2019ll create an ultra-high fidelity \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/digital-twins-marketing\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Digital Twin\"})}),\" of it \u2014 a flawless 3D model for you to use in our \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Photos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Virtual Photography Studio\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"With the Virtual Studio, you can:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Create an unlimited number of photorealistic product images for your catalog in minutes, changing the background colors and lighting settings to match your theme\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Choose from hundreds of backgrounds and props, a lot of them \",/*#__PURE__*/e(a,{href:\"https://omi.so/solutions/q4-marketing-playbook-2024\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"seasonally relevant\"})}),\"\\xa0\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Create captivating \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/Videos\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"product videos\"})}),\" for the season you\u2019re working on, to bring your theme to life\\xa0\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"With a huge selection of templates, you don\u2019t have to be a designer to create season-appropriate product images with Omi.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Better still, when you\u2019re confident you\u2019ve got the props, lighting, and background of your seasonal product photo just right, \",/*#__PURE__*/e(\"strong\",{children:\"you can save the settings to re-use with your other products, ensuring consistency across your whole catalog\"}),\". That\u2019s what \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Endro Cosm\\xe9tique \"})}),\"did when they created their Christmas product catalog \u2014 they created a festive product photoshoot template in red and green colors, with elements like christmas tree branches and baubles as props. It worked a treat.\\xa0\"]})]})})})})}),/*#__PURE__*/e(\"img\",{alt:\"Perfume, Chilled drink, and Fauchon champagne bottle with festive party and beach decor\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/6dGb9R5wNeAKxaV1OLnp3arHn0.png\",srcSet:\"https://framerusercontent.com/images/6dGb9R5wNeAKxaV1OLnp3arHn0.png?scale-down-to=512 512w,https://framerusercontent.com/images/6dGb9R5wNeAKxaV1OLnp3arHn0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6dGb9R5wNeAKxaV1OLnp3arHn0.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/6dGb9R5wNeAKxaV1OLnp3arHn0.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"})]});export const richText13=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h3\",{children:\"4. Write copy that engages your customers\"}),/*#__PURE__*/e(\"p\",{children:\"Great visuals are what grabs users\u2019 attention, but great copy is how you convert them. When writing the text for your seasonal catalog:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create a sense of urgency: \"}),\"use time-sensitive language like \u201Climited [Christmas / Eid al-Fitr / Autumn] edition\u201D or \u201Conly available this season\u201D\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Evoke emotions: \"}),\"the power of seasonal marketing comes from how it taps into your customers\u2019 memories. Paint a picture of how your products fit into your customers\u2019 seasonal experiences.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Use persuasive CTAs: \"}),\"as with any other product and landing pages, your CTAs are some of the most important micro-copy, and the place you should focus your attention on. Use them to encourage action, whilst staying on theme if possible (for example, if you\u2019re working on a summer campaign, try phrases like \u201CGet holiday-ready now\u201D or \u201CMake this summer unforgettable.\u201D)\\xa0\"]})})]}),/*#__PURE__*/e(\"h3\",{children:\"5. Create an intuitive design and layout\"}),/*#__PURE__*/e(\"p\",{children:\"Now you\u2019ve secured your visual and written content, it\u2019s time to pull it all together. Work with a designer to lay out your catalog in a way that\u2019s easy to navigate and visually engaging. Consider:\\xa0\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Clear categorization:\"}),\" organize products into sections \u2014 think things like \u201CBest Gifts Under $50\u201D or \u201CWinter Essentials\u201D\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Responsive design:\"}),\" ensure your catalog looks great and navigates smoothly on mobile and tablet, not just desktop\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Interactive elements: \"}),\"include features like clickable product links, zoom functionality, or even short videos to enhance engagement\\xa0\"]})})]}),/*#__PURE__*/e(\"figure\",{className:\"framer-table-wrapper\",children:/*#__PURE__*/e(\"table\",{children:/*#__PURE__*/e(\"tbody\",{children:/*#__PURE__*/e(\"tr\",{children:/*#__PURE__*/t(\"td\",{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDCA1 Pro tip: \"}),\"one of the main benefits of digital seasonal catalogs over their analog ancestors is that they can contain interactive elements.\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"For example, you can use a tool like Omi to easily create a \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/3D-Viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3D product Viewer\"})}),\" of a seasonally-relevant product. 3D viewers allow users to zoom into your products, spin them around, and generally inspect them from all angles. Embedding one on your eCommerce site can increase your conversion rate by 20% \u2014 and, since customers have a better idea of what they\u2019re buying, decrease returns by up to 50% too. What\u2019s not to like?\\xa0\"]})]})})})})}),/*#__PURE__*/e(\"h2\",{children:\"Whatever the season, Omi is your best friend\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Creating seasonal catalogs is an effective way to insert your brand into customers\u2019 yearly routines, and show them why your products are relevant to buy right now. As a tactic, it\u2019s as old as marketing itself. \",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"By following the 5 steps listed above, you\u2019ll be able to create a seasonal catalog that aligns with your brand and resonates with your audience \u2014 and, with any luck, drive a seasonal spike in conversions.\"]}),/*#__PURE__*/e(\"img\",{alt:\"Arctic Feel face cream with Halloween and Valentine's and Christmas offers on festive backgrounds\",className:\"framer-image\",height:\"605\",src:\"https://framerusercontent.com/images/NUCN1raPjnaXK8HXR5LZ2wh944.png\",srcSet:\"https://framerusercontent.com/images/NUCN1raPjnaXK8HXR5LZ2wh944.png?scale-down-to=512 512w,https://framerusercontent.com/images/NUCN1raPjnaXK8HXR5LZ2wh944.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/NUCN1raPjnaXK8HXR5LZ2wh944.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/NUCN1raPjnaXK8HXR5LZ2wh944.png 2092w\",style:{aspectRatio:\"2092 / 1210\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"Whilst traditionally, creating seasonal catalogs has been a time-consuming and expensive initiative, tools like Omi make it far easier to generate professional, creative visuals, helping brands get more creative with their themes. Start playing around with it today to ensure your next seasonal catalog is your most successful yet!\"})]});export const richText14=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Every second, millions of online shoppers are making multi-thousand dollar decisions based entirely on pixels. They can't pick up your products, feel the texture, gauge the size, or see how light plays off the surface. Instead, they're relying on your product imagery to bridge that physical gap.\"}),/*#__PURE__*/e(\"p\",{children:\"Needless to say, quality product photography is a cornerstone of successful eCommerce, directly impacting engagement rates, conversion metrics, and even return frequencies.\"}),/*#__PURE__*/e(\"p\",{children:\"While brands have traditionally invested thousands in studios, equipment, and reshoots to create these crucial assets, the approach to product imagery is evolving rapidly. Leading brands are discovering that innovative methods like virtual photography aren't just more efficient than traditional approaches \u2014 they're actually improving the results while lowering costs.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"How high-quality product visuals impact your bottom line\"})}),/*#__PURE__*/t(\"p\",{children:[\"New products pop up every day. And as the competition gets fiercer, your product imagery needs to work harder than ever. For one, you need \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"creative product photography\"})}),\" to generate awareness and buzz. Some even use interactive solutions like \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/360-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"360\\xb0 product photographs\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"But these approaches are not about aesthetics \u2014 they're about answering questions (before they're asked), building purchase confidence without physical interaction, and driving curiosity across channels.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about what a single product photo needs to achieve:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Capture attention in crowded feeds\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Showcase key features clearly on sales pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Build trust through accurate, detailed representation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Help customers imagine ownership through e.g. lifestyle imagery\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Drive action across different platforms with a wide variety of imagery\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Product images collage: macarons, watch, lacoste sneakers, supplements, energy drinks, mini dish washer, spray bottle\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/uiMqU7uDmp9hJjTkuZJKWMyqgxg.png\",srcSet:\"https://framerusercontent.com/images/uiMqU7uDmp9hJjTkuZJKWMyqgxg.png?scale-down-to=512 512w,https://framerusercontent.com/images/uiMqU7uDmp9hJjTkuZJKWMyqgxg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uiMqU7uDmp9hJjTkuZJKWMyqgxg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/uiMqU7uDmp9hJjTkuZJKWMyqgxg.png 2092w\",style:{aspectRatio:\"2092 / 1208\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"Get this right, and your imagery becomes more than just pretty pictures \u2014 it becomes a conversion engine. Get it wrong, and you're leaving money on the table. Here are 3 concrete ways high-quality product visuals transform your eCommerce performance:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Higher engagement rates\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to eCommerce, visual quality drives engagement. Wei Di's extensive market research shows a direct link between image quality and transaction completion, especially in categories like fashion and electronics where visual presentation is key.\"}),/*#__PURE__*/t(\"p\",{children:[\"Plus, the gradual transition to mobile devices for shopping has led to the evolution of interactive or spinning imagery solutions such as \",/*#__PURE__*/e(a,{href:\"https://omi.so/features/3d-viewer\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"3D Viewers\"})}),\" or \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/360-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"360 object photography\"})}),\" that save screen space and involve the brain more.\"]}),/*#__PURE__*/e(\"p\",{children:\"But the classic types of product imagery still remain, and are often used in combination with each other.\"}),/*#__PURE__*/t(\"p\",{children:[\"Most online retailers mix lifestyle content with product photography to boost engagement rates. \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/cas-client-endro-cosmetiques\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Endro Cosm\\xe9tiques\"})}),\" took this approach one step further by leveraging virtual photography: they actually discovered that 8 out of 10 of their best-performing static ads were created in Omi\u2019s Virtual Photo Studio. Their success shows how emerging technologies are changing the game for product visualization.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Of course, what constitutes engagement varies by channel. On socials, engagement means continued exposure, shares, saves, or clicks. Naturally, \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"creative product photography\"})}),\" does this well. For eCommerce, however, engagement means making informed purchase decisions. Here, creativity takes a backseat so that clarity and detail may take the wheel \u2014 making \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"white background product imagery\"})}),\" a classic choice.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"More conversions\"})}),/*#__PURE__*/e(\"p\",{children:\"Let's talk about how people really shop online. According to fresh research from Silesian University, we're all visual buyers at heart. In fact, their 2023 study found something interesting: 94.1% of online shoppers carefully evaluate product images before buying, and 83.6% say image quality directly influences their decision to purchase.\"}),/*#__PURE__*/t(\"p\",{children:[\"Makes sense, right? When you can't pick up a product and examine it in person, those images become your eyes, your hands \u2014 your whole shopping experience. Every detail matters: the lighting that shows true colors, the \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"backgrounds\"})}),\" that provide context, the angles that reveal key features.\"]}),/*#__PURE__*/e(\"p\",{children:\"Here's the good news: Virtual Studios like Omi are making it easier than ever to nail these crucial elements. Instead of spending days in a physical studio tweaking lights and rearranging sets, brands can now test different looks with a few simple clicks.\"}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/mOxjYrkA3hlH6a82pBiRMHnUPG4.mp4\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Fewer product returns\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's a challenge every eCommerce brand knows too well: when customers can't physically interact with products, they rely entirely on visuals to make decisions. According to the 2023 Silesian University research, this \\\"missing dimension of face-to-face communication\\\" makes product photography one of your most powerful tools for setting the right expectations.\"}),/*#__PURE__*/e(\"p\",{children:\"Think about what customers need to see before buying:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"True-to-life colors\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Clear sense of scale\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Detailed features\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consistent representation across every angle\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/htKEMpf5837UY0PTusHIMOIeCQ.png\",srcSet:\"https://framerusercontent.com/images/htKEMpf5837UY0PTusHIMOIeCQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/htKEMpf5837UY0PTusHIMOIeCQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/htKEMpf5837UY0PTusHIMOIeCQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/htKEMpf5837UY0PTusHIMOIeCQ.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Jolt used Omi to show their new product in great detail to maximize sales and minimize returns.\"})}),/*#__PURE__*/e(\"p\",{children:\"The better they can see what they're buying, the more confident they'll be in their purchase. This is where virtual photography is changing the game: by combining photorealistic 2D imagery with interactive 3D views, Omi helps bring products to life on screen. The result? Return rates drop by 12%. It's not quite the same as holding the product in your hands, but it's pretty darn close.\"})]});export const richText15=/*#__PURE__*/t(o.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Best practices for creating high-quality product images\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Nail the basics\"})}),/*#__PURE__*/e(\"p\",{children:\"When it comes to product photography, three elements make or break your image: lighting, angles, and backgrounds. According to the 2023 Silesian University study, shoppers are scrutinizing these details more than ever:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"82%\"}),\" notice differences in lighting quality\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"67.7%\"}),\" assess image saturation\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"64.7%\"}),\" evaluate contrast levels\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"61.8%\"}),\" pay attention to color accuracy\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Traditionally, perfecting these elements meant hours of studio setup and endless tweaks. But virtual photography is changing this. In Omi's Virtual Studio:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Lighting can be adjusted with precision to highlight product details\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multiple angles can be captured from a single 3D model\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/product-photography-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Backgrounds\"})}),\" can be swapped instantly from a library of hundreds of options\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"Virtual photo studio interface with OZONE energy drink can, blueberries flavor, lighting settings in thumbnail gallery, light background\",className:\"framer-image\",height:\"599\",src:\"https://framerusercontent.com/images/sILE6Pd3OZ5WPDKW60wNgYXlE.png\",srcSet:\"https://framerusercontent.com/images/sILE6Pd3OZ5WPDKW60wNgYXlE.png?scale-down-to=512 512w,https://framerusercontent.com/images/sILE6Pd3OZ5WPDKW60wNgYXlE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sILE6Pd3OZ5WPDKW60wNgYXlE.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/sILE6Pd3OZ5WPDKW60wNgYXlE.png 2092w\",style:{aspectRatio:\"2092 / 1199\"},width:\"1046\"}),/*#__PURE__*/e(\"img\",{alt:\"VEUECH bottle with citrus decoration on wooden podium, three backgrounds: marble, red leather, beige stone, product photography\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/3wdp8ej2fwYiZajaBUHn5NYRMsI.png\",srcSet:\"https://framerusercontent.com/images/3wdp8ej2fwYiZajaBUHn5NYRMsI.png?scale-down-to=512 512w,https://framerusercontent.com/images/3wdp8ej2fwYiZajaBUHn5NYRMsI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/3wdp8ej2fwYiZajaBUHn5NYRMsI.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/3wdp8ej2fwYiZajaBUHn5NYRMsI.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Notice the difference a change in background makes.\"})}),/*#__PURE__*/e(\"p\",{children:\"The goal? To create images that bridge the gap between digital browsing and physical confidence \u2014 giving customers the next best thing to holding the product in their hands.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Adapt to different formats\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's something every eCommerce brand knows: different platforms have different demands. Your website needs high-res product shots around 2000px wide. Instagram wants square crops at 1080x1080px. Email banners might need to be wide but slim. And marketplaces like Amazon? They have their own specific requirements entirely.\"}),/*#__PURE__*/e(\"p\",{children:\"Traditionally, this meant either:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ordering multiple versions of every shot\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Manually cropping and resizing images later\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Losing quality in the process\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Paying extra for each format\"})})]}),/*#__PURE__*/e(\"p\",{children:\"But here's where virtual photography changes everything. With Omi's Virtual Studio, the same scene can be instantly exported in any format you need:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Crisp packshots for your product pages\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Square crops for social media\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Wide banners for your homepage\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Vertical shots for Stories\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Different angles for marketplaces\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Even animations for ads\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Arctic Feel skin cream with wood decoration on earthy background, on Instagram and eCommerce interfaces\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/S9V8AQ8nyF03QvjnSjHjx4Kx1Bg.png\",srcSet:\"https://framerusercontent.com/images/S9V8AQ8nyF03QvjnSjHjx4Kx1Bg.png?scale-down-to=512 512w,https://framerusercontent.com/images/S9V8AQ8nyF03QvjnSjHjx4Kx1Bg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/S9V8AQ8nyF03QvjnSjHjx4Kx1Bg.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/S9V8AQ8nyF03QvjnSjHjx4Kx1Bg.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:\"No more compromising on quality, no more waiting for new versions. Just set up your scene once, then export it however you need it. When your social team needs a new format? It's just a click away.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Stay consistent across channels\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/moet-hennessy-wine-estates\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Mo\\xebt Hennessy\"})}),\"'s approach to visual consistency shows what's possible when you get this right \u2014 and when you use Omi\u2019s Virtual Studio. Across nine wine houses, they maintained perfect brand standards by:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Saving exact lighting setups for reuse\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating pre-approved scene templates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Establishing clear visual guidelines\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sharing resources globally\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enabling local customization without compromising quality\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Marketing images of Minuty Ros\\xe9 bottles on a website and Instagram, featuring dining setups and scenic outdoor settings\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/fPYJDmSBU2QecBPfRHP0tGulVW8.png\",srcSet:\"https://framerusercontent.com/images/fPYJDmSBU2QecBPfRHP0tGulVW8.png?scale-down-to=512 512w,https://framerusercontent.com/images/fPYJDmSBU2QecBPfRHP0tGulVW8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/fPYJDmSBU2QecBPfRHP0tGulVW8.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/fPYJDmSBU2QecBPfRHP0tGulVW8.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Test faster, sell more\"})}),/*#__PURE__*/e(\"p\",{children:\"The most successful brands treat their product imagery as a creative canvas rather than a technical challenge. This means:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Testing multiple creative directions quickly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Trying different lighting setups instantly\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating variations for different markets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Comparing options side by side\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Launching stronger content, faster\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"In traditional photography, every creative test means another studio day and another round of \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/product-photography-cost\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"costs\"})}),\". Virtual photography changes this equation: one 3D model becomes the source for unlimited creative iterations, letting teams experiment freely without the traditional trade-off between creativity and budget.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Tailor your targeting\"})}),/*#__PURE__*/t(\"p\",{children:[\"When \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/case-study-daan-tech\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Daan Tech\"})}),\" marketed their compact dishwasher, they faced a unique challenge: different customers loved their product for entirely different reasons. Their solution was to create targeted visuals for each audience:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Kitchen integration shots for home design enthusiasts\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Eco-friendly feature highlights for sustainability-focused buyers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mobile-focused scenes for van life customers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Technical detail shots for specification-driven shoppers\"})})]}),/*#__PURE__*/e(\"p\",{children:\"The result? They achieved a perfect 5/5 quality rating while creating three times more content than they could with traditional photography.\"}),/*#__PURE__*/e(\"img\",{alt:\"Daan Tech mini dishwashers, pink model in pink kitchen, white model in abstract background with circular rainbow\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/GURAbwbH2dpSAw2FcHuDghra0sQ.png\",srcSet:\"https://framerusercontent.com/images/GURAbwbH2dpSAw2FcHuDghra0sQ.png?scale-down-to=512 512w,https://framerusercontent.com/images/GURAbwbH2dpSAw2FcHuDghra0sQ.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/GURAbwbH2dpSAw2FcHuDghra0sQ.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/GURAbwbH2dpSAw2FcHuDghra0sQ.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Consider context (and culture)\"})}),/*#__PURE__*/t(\"p\",{children:[\"The key to effective lifestyle imagery is balancing aspiration with authenticity. \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"Unique product photos for eCommerce\"})}),\" (wether lifestyle or not) may bridge this gap by showing your products in conceptual, niche ways that spark the audience's imagination. But here's the challenge: how do you create that perfect kitchen shot for Germany, adapt it for Chinese New Year, and then transform it for a summer campaign in Brazil \u2014 all while keeping sticking to the brand kit?\"]}),/*#__PURE__*/e(\"p\",{children:\"Virtual photography makes this possible. As Mo\\xebt Hennessy discovered, you can create pre-approved settings that maintain perfect brand standards while allowing local teams to customize. They even had Omi model a specific chair that perfectly captured their aesthetic (fun fact: that chair still lives in Omi's office!).\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Do:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Match environments to your audience \u2014 from minimalist apartments to rustic kitchens\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep lighting consistent across every variation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Show products in real-world scenarios\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Add seasonal touches (Endro Cosm\\xe9tiques updated their entire site for Christmas in just two days)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Maintain your brand's visual identity across markets\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"Three sets of Endro cosmetic products with green packaging, decorated with pine branches and golden ornaments\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/C7nwEYpfvlms5kOyRntM7zvY9mc.png\",srcSet:\"https://framerusercontent.com/images/C7nwEYpfvlms5kOyRntM7zvY9mc.png?scale-down-to=512 512w,https://framerusercontent.com/images/C7nwEYpfvlms5kOyRntM7zvY9mc.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/C7nwEYpfvlms5kOyRntM7zvY9mc.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/C7nwEYpfvlms5kOyRntM7zvY9mc.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"img\",{alt:\"Fauchon product visuals in print catalog, unboxing and packaging, scattered across table, pink settings\",className:\"framer-image\",height:\"604\",src:\"https://framerusercontent.com/images/cpqwDsdoRbKsm3iH36MaszWpo.png\",srcSet:\"https://framerusercontent.com/images/cpqwDsdoRbKsm3iH36MaszWpo.png?scale-down-to=512 512w,https://framerusercontent.com/images/cpqwDsdoRbKsm3iH36MaszWpo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cpqwDsdoRbKsm3iH36MaszWpo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/cpqwDsdoRbKsm3iH36MaszWpo.png 2092w\",style:{aspectRatio:\"2092 / 1209\"},width:\"1046\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"Fauchon uses Omi across catalog prints, emails, social, ads, and website for total brand consistency.\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Don't:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Over-complicate scenes\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Mix inconsistent styles\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Ignore cultural preferences\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Let backgrounds steal the show\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Sacrifice product clarity\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"And here's the best part: Omi's assets libraries have thousands of scene props and contextual backgrounds for both \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/creative-product-photography\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"creative product photography\"})}),\" and classic \",/*#__PURE__*/e(a,{href:\"https://omi.so/resources/blog/product-photography-white-background\",motionChild:!0,nodeId:\"CGljqZquj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(n.a,{children:\"white background\"})}),\" shots. 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