{"version":3,"file":"ServiceEditorial.2hLCiq_3.mjs","names":["c","_Fragment"],"sources":["https:/framerusercontent.com/modules/hpOQbL1hkgFTKn05mTUr/C4vlG1o0cLVdY0qP4zOs/ServiceEditorial.js"],"sourcesContent":["import{jsx as _jsx,jsxs as _jsxs,Fragment as _Fragment}from\"react/jsx-runtime\";import{addPropertyControls,ControlType,useTracking}from\"framer\";const content={\"services\":{title:\"Freelance Design Services\",intro:\"I’m Jessica Smith, a freelance graphic designer based in London. I work with startups, agencies and growing brands on identities, digital campaigns, websites and interfaces. You can bring me in for a focused project or ongoing design support.\",sections:[{heading:\"From the brand to the screen\",copy:\"My work connects visual identity with the places people experience it: packaging, websites, product interfaces, social posts and campaign creative. The portfolio includes technology and SaaS work for Artisan, digital content for agencies, and identity projects across food, drink and personal care.\"},{heading:\"A clear brief, a considered direction\",copy:\"Tell me about your audience, the work you need and your timing. I use the brief to define a visual direction, develop the design and refine the details into a coherent set of assets. The scope and deliverables are agreed around your project, rather than a fixed package.\"}],links:[[\"/services/brand-identity\",\"Brand identity design\"],[\"/services/digital-design\",\"Digital and social design\"],[\"/services/web-design\",\"Web and UI design\"],[\"/services/ai-assisted-design\",\"AI-assisted design\"]]},\"brand-identity\":{title:\"Freelance Brand Identity Designer\",intro:\"I design visual identities that give a brand a clear, recognisable character. Based in London, I work across logos, typography, colour and the wider visual system, connecting the central idea to the materials people actually see and use.\",sections:[{heading:\"An identity with room to grow\",copy:\"A logo is one part of the work. I consider how type, colour, imagery and layout belong together, then explore how that language works across relevant applications. Depending on the brief, those applications can include packaging, labels, social creative and digital assets. Guidelines can document the agreed system so future designs stay consistent.\"},{heading:\"Selected identity projects\",copy:\"Opa is a conceptual skincare and candle brand built around simplicity, ritual and nature. Softboy Pizza explores a playful delivery identity through bold typography and packaging. GAG uses a punchy custom logotype to reflect the energy of a queer club night. Concept projects are identified as such in their case studies.\"},{heading:\"Working together\",copy:\"A useful starting point is your audience, the character you want the brand to have and the applications you need first. I can develop a new direction or work within an existing identity, with the scope of logo development, visual systems and production assets agreed for your project.\"}],links:[[\"/work/opa\",\"Opa brand and packaging case study\"],[\"/work/softboy-pizza\",\"Softboy Pizza identity\"],[\"/work/gag\",\"GAG logo design\"],[\"/brand-identity\",\"All brand identity projects\"]]},\"digital-design\":{title:\"Freelance Digital Designer in London\",intro:\"I design digital creative for marketing teams, startups and agencies: social assets, campaign graphics, blog visuals and reusable template systems. The aim is a clear visual language that can work across formats while staying connected to the brand.\",sections:[{heading:\"Campaigns and everyday content\",copy:\"Digital design often needs to work at different sizes and across different channels. I consider the message, hierarchy and format together, then refine layouts for their intended context. My portfolio includes Instagram and LinkedIn content, B2B and technology creative, blog graphics and advertising concepts. Deliverables and versions are agreed around the channels your team uses.\"},{heading:\"Templates that support consistency\",copy:\"For Overdrive Digital, I created nine social template types covering client announcements, blogs, team content, testimonials, case studies, results, reports, events and speakers. That project shows how varied content can share a recognisable system without relying on one repeated layout.\"},{heading:\"Relevant experience\",copy:\"I have designed social media posts for Burst Digital and blog visuals for Artisan. These projects demonstrate different approaches to agency and SaaS content. I’m available for a specific set of assets or ongoing design support, working from your existing brand guidelines where available.\"}],links:[[\"/work/overdrive-digital-social-templates\",\"Overdrive Digital social templates\"],[\"/work/social-media-for-burst-digital\",\"Burst Digital social creative\"],[\"/work/artisan-blog-posts\",\"Artisan blog graphics\"],[\"/digital-content\",\"View all social design work\"]]},\"web-design\":{title:\"Freelance Web & UI Designer in London\",intro:\"I design the visual side of websites and interfaces: page layouts, landing pages, web graphics and UI. I connect the brand’s character to a clear screen experience, with attention to hierarchy, responsive layouts and the details that make a design feel consistent.\",sections:[{heading:\"Brand-led website and interface design\",copy:\"My work for Artisan includes website creative and product interface design for Ava’s outbound platform. The project brings together product, campaign, security and conversion-focused pages. I consider how a visual system carries through different types of screen, from a prominent campaign message to denser product information.\"},{heading:\"Design and refinement in Figma\",copy:\"Figma is part of my design toolkit. I use it to develop layouts and refine interface details, alongside relevant graphics created in Adobe tools. A project can focus on a landing page, a set of web assets or a wider interface direction. Responsive requirements and the design deliverables are defined in the brief.\"},{heading:\"A clear scope\",copy:\"This service focuses on visual web and UI design. Implementation responsibilities and any collaboration with a development team should be agreed separately. Share your existing website, brand assets, audience and the pages or screens you want to improve so we can define the work together.\"}],links:[[\"/work/artisan-ui-web-design\",\"Artisan web and UI design case study\"],[\"/ui-design\",\"Selected web and UI projects\"]]},\"ai-assisted-design\":{title:\"AI-Assisted Graphic Design\",intro:\"I combine graphic design, creative direction and modern AI tools to explore ideas, while keeping human judgement, brand consistency and production refinement at the centre of the work. AI is part of the process; the design direction and final decisions remain mine.\",sections:[{heading:\"Direction before generation\",copy:\"The work starts with the brief: the audience, the message and the visual character. I develop a concept, use AI-assisted exploration or generation where it is useful, then assess the results against the project’s intent. An interesting output still needs to fit the brand, the format and the purpose.\"},{heading:\"Refinement and judgement\",copy:\"My toolkit includes Figma, Adobe Photoshop and Adobe Illustrator. I use design tools to refine layouts, typography and visual details rather than treating an initial generated image as a finished system. The right workflow depends on the project; AI assistance does not mean every part of a design is generated or automated.\"},{heading:\"Pip: a personal product experiment\",copy:\"Pip is a personal AI assistant I designed and built with AI as my engineering partner. I directed the product, brand, aqua-drop mascot and interface, then developed a working Telegram bot. 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