{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/gaOVUSibMQ3fuVVKoUaQ/MiHQxZzdKsIFYIwGrVoB/H7TydWY1o-41.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as a,Link as n}from\"framer\";import{motion as r}from\"framer-motion\";import*as i from\"react\";import{Youtube as o}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js\";export const richText=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Swathes of consumers enter the metaverse looking to create their digital personas by cladding themselves in apparel that resonates with their identity. It is a new dawn for fashion labels, with the metaverse helping brands broaden reach, level-up engagement, and personalize customer experiences. Fashion giants like Balenciaga, Gucci, and Burberry are among the many brands pioneering in the metaverse through collaborations. Virtual fashion shows, digital showrooms, and interactive in-game experiences - the opportunities are truly limitless for fashion companies. As the metaverse continues to mature and develop, brands must \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/3-metaverse-trends-for-brands-in-2023\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"watch out for opportunities\"})}),\" they can capitalize on.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What do fashion brands do in the metaverse?\"}),/*#__PURE__*/t(\"p\",{children:[\"Brands from fast fashion to high-end labels are \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/why-your-brand-needs-to-enter-the-metaverse-today\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"entering the metaverse\"})}),\" to take advantage of digital channels to engage, interact and sell to audiences in a completely new way. Here are some of the reasons fashion brands leverage the metaverse:\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reach a wider audience and increase customer engagement\"})}),/*#__PURE__*/t(\"p\",{children:[\"Fashion brands are creating next-gen immersive experiences in the metaverse, helping them tap into broader markets and audience pools. \",/*#__PURE__*/e(\"strong\",{children:\"Younger demographics interact with luxury brands\"}),\" and fashion labels. Gucci\u2019s foray into the metaverse with the Gucci Garden in Roblox attracted an astounding \",/*#__PURE__*/e(\"strong\",{children:\"20 million visitors\"}),\" and was a great example of reach.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Metaverse-driven fashion experiences also help increase user engagement. For example, virtual and augmented reality can help create digital experiences that allow users to \",/*#__PURE__*/e(\"strong\",{children:\"experience a fashion retail store, try on garments, and interact with brand representatives in real-time\"}),\".\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Experiment with new styles and designs\"})}),/*#__PURE__*/t(\"p\",{children:[\"The metaverse blurs the boundaries between physical and virtual fashion. The fashion industry depends on the ability of designers to be creative and express themselves. The \",/*#__PURE__*/e(\"strong\",{children:\"metaverse helps them unleash their creativity and design without constraints\"}),\". Fashion brands can experiment with new styles and designs that might not be feasible in the physical world. Some avant-garde fashion designers use fabrics like liquid gold, water, fire, or smoke to design digital apparel.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Creating garments on this virtual platform can also be \",/*#__PURE__*/e(\"strong\",{children:\"a trial run for physical designs\"}),\". Designing avatar skins that users can try on and provide feedback for could be a cost-effective way to experiment and iterate. Fashion houses should consider that people dress differently in a virtual and physical environment, and any testing must consider these differences.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Create immersive experiences\"})}),/*#__PURE__*/t(\"p\",{children:[\"Metaverse technology \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/metaverse-brands\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"allows brands to build\"})}),/*#__PURE__*/e(\"strong\",{children:\" interactive, immersive, 360-degree virtual experiences\"}),\", presenting new ways for fashion brands to exhibit their collections. For example, digital fashion shows with 3D runways, pop-up shops or elaborately designed online showrooms are just scratching the surface. The possibilities are endless when conceptualizing how fashion brands can leverage the metaverse to create better customer experiences.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Encourage user-generated content and personalization\"})}),/*#__PURE__*/t(\"p\",{children:[\"The metaverse also allows fashion brands to connect with customers on a deeper level by providing\",/*#__PURE__*/e(\"strong\",{children:\" opportunities to create unique digital clothing and accessories\"}),\". The physical world is limited by its ability to customise physical fashion for individuals. However, digital mass customization in choosing apparel for an avatar to the smallest detail can help users display their individuality and increase the amount of user-generated content.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Gather data on customer preferences and behavior\"})}),/*#__PURE__*/t(\"p\",{children:[\"Fashion labels that build experiences and interact with customers in the metaverse will have a \",/*#__PURE__*/e(\"strong\",{children:\"wealth of data to understand consumer behaviours, habits and product affinity\"}),\". For example, digital stores can track user movements and interactions to decode shopping preferences, segment customers and target them with more personalised experiences.\"]}),/*#__PURE__*/e(r.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(a,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=opa_qr5D-CI\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Which fashion brands are in the metaverse?\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Balenciaga\"})}),/*#__PURE__*/t(\"p\",{children:[\"Balenciaga, the Parisian fashion brand, is making big waves with its digital apparel lines in the metaverse fashion world. The brand was the first to release an \",/*#__PURE__*/e(\"strong\",{children:\"NFT wearables collection in collaboration with the videogame Fortnite in 2021\"}),\". The collection included garments, accessories and bags digitally created for Fortnite players to purchase. The high fashion brand also ran a \",/*#__PURE__*/e(\"strong\",{children:\"VR fashion show for its autumn/winter 2021 collection\"}),\". It also created a virtual showroom that allows customers to view and purchase their latest collection in a 3D environment, complete with avatars modelling each piece.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"The Fabricant\"})}),/*#__PURE__*/t(\"p\",{children:[\"The fashion house, The Fabricant, pioneers several digital fashion initiatives - one of their significant breakthroughs is \",/*#__PURE__*/e(\"strong\",{children:\"\u2018Iridescence\u2019, the world\u2019s first digital couture dress that sold for $9,500 in a blockchain auction\"}),\". The dress that The Fabricant created in collaboration with artist Johanna Jaskowska demonstrates the potential for virtual fashion to be a profitable market.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Gucci\"})}),/*#__PURE__*/t(\"p\",{children:[\"Gucci has been trailblazing in the virtual fashion industry with several initiatives and collaborations in the metaverse. The Italian fashion brand created virtual luxury sneakers called \",/*#__PURE__*/e(\"strong\",{children:\"The Gucci Virtual 25 that can be accessed and worn in Roblox and VRChat\"}),\". In addition to this collaboration, Gucci also tied up with the mobile game Genies to make digital footwear and accessories available for purchase during a limited-time in-game event.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Burberry\"})}),/*#__PURE__*/t(\"p\",{children:[\"One of Burberry\u2019s digital ventures in the metaverse was their collaboration with ELLE Digital Japan to create a \",/*#__PURE__*/e(\"strong\",{children:\"virtual replica of their flagship store in Ginza, Tokyo\"}),\". Customers could interact with and navigate the store to explore Burberry\u2019s spring/summer 2021 collection and make purchases. Following this, Burberry also launched its \",/*#__PURE__*/e(\"strong\",{children:\"Blankos Block Party game\"}),\" by partnering with Mythical Games, a multi-player metaverse fashion video game.\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Louis Vuitton\"})}),/*#__PURE__*/t(\"p\",{children:[\"The high fashion brand Louis Vuitton has also debuted in the metaverse and continues to create innovative virtual fashion experiences. For instance, the French fashion house launched\",/*#__PURE__*/e(\"strong\",{children:\" \"}),\"a video game with \",/*#__PURE__*/e(\"strong\",{children:\"NFT collectables in homage to their founder, calling it \u2018Louis the Game\u2019\"}),\". The brand also entered the world of e-sports with its \",/*#__PURE__*/e(\"strong\",{children:\"League of Legends partnership to create a virtual \u2018capsule collection\u2019 of clothing and accessories\"}),\" that players could purchase for their in-game avatars.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eK19fju7HmmvQ4UwwmxnL2sqU0.png\",\"data-framer-height\":\"886\",\"data-framer-width\":\"1574\",height:\"443\",src:\"https://framerusercontent.com/images/eK19fju7HmmvQ4UwwmxnL2sqU0.png\",srcSet:\"https://framerusercontent.com/images/eK19fju7HmmvQ4UwwmxnL2sqU0.png?scale-down-to=512 512w,https://framerusercontent.com/images/eK19fju7HmmvQ4UwwmxnL2sqU0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eK19fju7HmmvQ4UwwmxnL2sqU0.png 1574w\",style:{aspectRatio:\"1574 / 886\"},width:\"787\"}),/*#__PURE__*/e(\"h2\",{children:\"Examples of fashion brand experiences in the metaverse\"}),/*#__PURE__*/e(\"p\",{children:\"Everyone, from legacy brands to modern ones, is stepping out of their comfort zone and fully embracing digital and virtual interactions to increase their brand\u2019s presence and respond to changing consumer needs. These digitally activated experiences demonstrate the potential for fashion brands to create unique and engaging events for their customers in the metaverse.\"}),/*#__PURE__*/e(\"p\",{children:\"Some examples of fashion brand experiences in the metaverse include:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Marc Jacobs\u2019 virtual pop-up shop:\"}),\" In 2020, Marc Jacobs took its Heaven collection into the virtual world by creating a pop-up shop on Instagram. Users could browse through the brand\u2019s collection pieces and make purchases using augmented reality filters.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ralph Lauren\u2019s virtual fashion experience:\"}),\" The American fashion company launched an immersive virtual fashion experience in 2021 called \u2018The RL Virtual Experience\u2019. It allows customers to enter a digital mansion to explore and interact with products, giving them an engaging shopping experience from the comfort of their homes.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Decentraland\u2019s Metaverse Fashion Week supported by LandVault:\"}),\" \",/*#__PURE__*/e(n,{href:\"https://landvault.io/portfolio/decentraland-fashion-week\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Decentraland\u2019s first-ever fashion week in 2022\"})}),\" was launched through the collaborative effort of various metaverse-building companies, including LandVault. It celebrated fashion culture with over 60 brands. The event garnered a footfall of over 300,000 attendees and had a 70% conversion rate on digital items sold by brands like Dolce & Gabanna, Loreal, Selfridges and many others.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tommy Hilfiger\u2019s store in the first-ever Decentraland Metaverse Fashion Week:\"}),\" The iconic brand participated in the 2022 edition of \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/decentraland-building\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dcentraland\"})}),\" Metaverse Fashion Week. The Tommy Hilfiger store located within Boson Portal enabled users to experience the brand\u2019s classic American cool style immersively. Additionally, fans could teleport their avatars to a virtual store and shop limited-edition products from the brand's spring 2022 collection.\"]})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,FBUEIpHs0GZYyXh4QfXaBpK6vBA.png\",\"data-framer-height\":\"787\",\"data-framer-width\":\"1574\",height:\"393\",src:\"https://framerusercontent.com/images/FBUEIpHs0GZYyXh4QfXaBpK6vBA.png\",srcSet:\"https://framerusercontent.com/images/FBUEIpHs0GZYyXh4QfXaBpK6vBA.png?scale-down-to=512 512w,https://framerusercontent.com/images/FBUEIpHs0GZYyXh4QfXaBpK6vBA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/FBUEIpHs0GZYyXh4QfXaBpK6vBA.png 1574w\",style:{aspectRatio:\"1574 / 787\"},width:\"787\"}),/*#__PURE__*/e(\"h2\",{children:\"Brand metaverse experiences vs IRL experiences\"}),/*#__PURE__*/e(\"p\",{children:\"Metaverse experiences help brands transcend the physical world\u2019s constraints, increasing accessibility and personalisation for customers. The physical world, however, still possesses other benefits of tangible experiences and the ability to interact personally with one another. Understanding which type of experience works best for different brand objectives is vital to see how these experiences compare to each other. While brands can flag no single experience as the best, they must be able to deploy them in symphony.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metaverse experiences\"})}),/*#__PURE__*/e(\"p\",{children:\"The metaverse, driven by advanced technologies, presents new opportunities for brands to create experiences that were impossible before. Here are the possibilities that metaverse experiences create for brands:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Immersive experiences:\"}),\" Virtual worlds like Fortnite or Roblox create a more personal, immersive and interactive experience that people can access from anywhere with an internet connection.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Personalisation:\"}),\" The metaverse helps give users a more relevant experience through personalisation, creating opportunities to connect with users on a deeper level and increase engagement.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Global interactions:\"}),\" People can connect globally to socialise and collaborate in the metaverse, giving brands the power to broaden their audience and market reach.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Better data & insights:\"}),\" The metaverse also allows brands to gather better consumer data and insights that can translate into creating better products, improving engagements and optimising marketing.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Cost-effective:\"}),\" The metaverse allows brands to organise elaborate events and experiences that can be more cost-effective and efficient to produce than large-scale physical events.\"]})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"IRL Experiences\"})}),/*#__PURE__*/e(\"p\",{children:\"The real world creates different opportunities for brands to connect with consumers. Here\u2019s what IRL experiences can provide brands with:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Engage all five senses:\"}),\" Tangible physical experiences can help brands capture a consumer's five senses in a way that virtual experiences cannot. This helps boost multi-sensory marketing that can help brands get into not only the minds but hearts of consumers.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Face-to-face interactions:\"}),\" In a physical store, brands have more opportunities to interact face-to-face with consumers and understand them emotionally, allowing brands to better cater to their needs.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tangibility:\"}),\" Brands can never do away with physical merchandising. Consumers have different preferences regarding how they wish to research, test and buy products. In some cases, experiencing items physically through touch and feel can encourage them to purchase.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Expensive:\"}),\" Brick-and-mortar retail experiences are more challenging to create for a brand. They are also costly investments for a brand to make but are still necessary to develop omnichannel experiences.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Conclusion\"})}),/*#__PURE__*/t(\"p\",{children:[\"The metaverse, a creative digital universe to interact, create and transact, has massive potential for fashion labels. \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/tips-on-how-your-brand-can-enter-the-metaverse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Brands are expanding into the metaverse\"})}),\" to reach a wider audience, experiment with new designs, create immersive experiences, and gather data on customer preferences and behaviour. Burberry, Tommy Hilfiger, Louis Vuitton and Marc Jacobs are just some brands exploring the potential of VR and AR, NFTs, and other cutting-edge technologies to create new customer experiences. The metaverse is here to stay, and it's time brands shift gears to maximise their potential in digital environments.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Are you a brand looking to capitalise on the metaverse\u2019s enhanced customer experiences? We can help you build, scale and monetise your brand experiences in the metaverse, so \",/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"contact us today\"})}),\"!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText1=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Building in Decentraland enables you to create anything from 3D assets to interactive games and experiences. It gives users limitless possibilities to be creative, primarily because they have significant control over the land. The platform\u2019s tools, like the Decentraland Software Development Kit (SDK) and community resources, make it easy to create complex custom content. While these tools help facilitate builds, users must understand the process for purchasing land or parcels of land in Decentraland\u2019s metaverse to begin building.\"}),/*#__PURE__*/e(\"h2\",{children:\"What is Decentraland?\"}),/*#__PURE__*/t(\"p\",{children:[\"Decentraland is \",/*#__PURE__*/e(\"strong\",{children:\"a virtual world that allows users to buy, sell, and build on \"}),/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/understanding-metaverse-land-value\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"virtual land\"})})}),/*#__PURE__*/e(\"strong\",{children:\" using blockchain technology\"}),\". It is built on the Ethereum blockchain and \",/*#__PURE__*/e(\"strong\",{children:\"operates its own cryptocurrency, MANA\"}),\", as its primary means of facilitating transactions related to real estate, virtual goods and services. These metaverse mechanics create an immersive digital experience for users driven by augmented and virtual reality, allowing them to connect and interact in a shared environment. Decentraland mirrors the aspects of a digital game in a 3-D format, but the land\u2019s use cases go far beyond it. Users can create and enjoy experiences, from games and entertainment to art galleries and museums, on the platform.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Decentraland\u2019s three-dimensional virtually constructed space is called \u2018LAND\u2019\"}),\", a non-fungible token that helps assign ownership of parcels of land to users. These pieces of \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/real-estate-in-the-metaverse-age\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"digital real estate\"})}),\" become permanently owned once bought by a member using the MANA crypto token.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Compared to other Metaverse applications, a key differentiator for Decentraland is that its \",/*#__PURE__*/e(\"strong\",{children:\"users can build and administer their virtual world through its decentralised autonomous organisation (DAO)\"}),\". The DAO gives users a say in the land\u2019s in-game rules and organisational policies, giving users complete control over their virtual land and the content they create. This allows endless possibilities for creativity and expression.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,MwJdu35h3o6JPiLP78JBQeOTLI.png\",\"data-framer-height\":\"886\",\"data-framer-width\":\"1574\",height:\"443\",src:\"https://framerusercontent.com/images/MwJdu35h3o6JPiLP78JBQeOTLI.png\",srcSet:\"https://framerusercontent.com/images/MwJdu35h3o6JPiLP78JBQeOTLI.png?scale-down-to=512 512w,https://framerusercontent.com/images/MwJdu35h3o6JPiLP78JBQeOTLI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/MwJdu35h3o6JPiLP78JBQeOTLI.png 1574w\",style:{aspectRatio:\"1574 / 886\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"HERSHEYVERSE in Decentraland\"}),/*#__PURE__*/e(\"h2\",{children:\"Metaverse building in Decentraland\"}),/*#__PURE__*/e(\"p\",{children:\"Decentraland provides a unique opportunity for users to build and create in a virtual world, from small buildings to entire cities. Here are some essential points to keep in mind when building in there:\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creating 3D assets\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creating 3D assets for Decenraland is crucial to unlocking the power of a three-dimensional virtual world.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decentraland uses a 3D modelling software called Blender to create and design virtual objects and scenes.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Once users create assets on Blender, they must upload them in a glTF format into a new \u2018Asset Pack\u2019 on Decentraland\u2019s Builder tool.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using Decentraland\u2019s builder tool\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users can start creating and publishing scenes that are 3D models of the finite space in Decentraland using the Builder tool, a simple visual editor software.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The tool runs on the browser and can be easily accessed online.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"To deploy a build on LAND parcels a user owns in Decentraland, the shape of the scene must fit within the location it will occupy.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The Builder tool can only create rectangular scenes, so the Decentraland SDK must be used for creating irregular-shaped scenes.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Using the Decentraland SDK\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The Decentraland SDK (Software Development Kit) provides tools and resources for developers and creators to build custom content for the platform, making development significantly easier.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"For coding newbies, Decentraland\u2019s native development kit is ideal, but brands looking to build customised content should opt for the SDK, an advanced software development tool.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Scenes in Decentraland can be created with the Decentraland SDK by writing in Typescript (Javascript + Types).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Coding advanced games and animations is also possible with the Decentraland Software Development Kit.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Creating interactive games and experiences\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decentraland also allows you to create interactive experiences, such as games, mazes, and puzzles on its platform.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Building interactive games requires understanding the type of players, game mechanics and technical limitations of Decentraland.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Users can run gaming guilds better by using a DAO to eliminate issues around trust and accountability among players and create defined records of titles, roles, and standards.\"})})]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Engaging with Decentraland\u2019s community of developers\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Decentraland also has an active community of developers and creators who share tips and resources on building in the platform.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Community members can also attend \u2018Ask Me Anything\u2019 sessions hosted by Decentraland\u2019s tech teams that can help users put forth questions, concerns or any points regarding the platform.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,a4O1ozJJMu7Vap5IYBrP8kujK3w.png\",\"data-framer-height\":\"886\",\"data-framer-width\":\"1574\",height:\"443\",src:\"https://framerusercontent.com/images/a4O1ozJJMu7Vap5IYBrP8kujK3w.png\",srcSet:\"https://framerusercontent.com/images/a4O1ozJJMu7Vap5IYBrP8kujK3w.png?scale-down-to=512 512w,https://framerusercontent.com/images/a4O1ozJJMu7Vap5IYBrP8kujK3w.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/a4O1ozJJMu7Vap5IYBrP8kujK3w.png 1574w\",style:{aspectRatio:\"1574 / 886\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"Hillshire Farm experience in Decentraland\"}),/*#__PURE__*/e(\"h2\",{children:\"Buy land in Decentraland\"}),/*#__PURE__*/t(\"p\",{children:[\"To start building in Decentraland, a user must own virtual real estate on the platform. To buy land in Decentraland, users could either work with a metaverse land concierge like \",/*#__PURE__*/e(n,{href:\"https://landvault.io/solutions/land\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"LandVault\"})}),\" or follow these steps:\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 1: Create a wallet and acquire MANA\"})}),/*#__PURE__*/e(\"p\",{children:\"To make their initial land purchase in the metaverse, users must have a wallet and connect it to Decentraland. MetaMask would be the ideal wallet choice, but Decentraland also supports other crypto wallets like Fortmatic, WalletConnect, and Coinbase Wallet. There are a few things to keep in mind while connecting a crypto wallet - here are the steps to follow when connecting MetaMask to Decentraland:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create\"}),\" a MetaMask account\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Access Decentraland\u2019s\"}),\" browser version\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Select \u2018Play Using Wallet\u2019\"}),\" and wait for a pop-up screen to appear\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Select the wallet you want to connect\"}),\" - in this case, that would be \u2018MetaMask\u2019, and approve the transaction in the pop-up notification received\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"p\",{children:\"Once the user sets up the wallet, acquiring MANA, the primary currency used in Decentraland, is vital to start making purchases. Users can purchase MANA on various cryptocurrency exchanges like Coinbase, Huobi and Binance. After buying the currency, the user must deposit the funds into their account so there is enough cryptocurrency to purchase lands.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 2: Browse available lands\"})}),/*#__PURE__*/e(\"p\",{children:\"The next step to acquiring land on Decentraland is choosing the piece of virtual land or LAND parcels from those available on the platform\u2019s metaverse. Users can browse a map of available lands on the Decentraland Marketplace and examine their proximity to other attractions and lands. Clicking a parcel of land will display more information about it, including the location and price of each land, to help make an informed decision.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 3: Make an offer\"})}),/*#__PURE__*/e(\"p\",{children:\"Once a user has found a land or parcel of land they are interested in, they can either make an offer to the current owner or buy the estate at the current listed market price by selecting the \u2018buy\u2019 or \u2018bid\u2019 option. If a user selects the \u2018bid\u2019 option, they\u2019ll be directed to a window asking for further details about the amount of MANA the user wants to offer the seller and the date the user wishes the offer to expire. A bid can be open for no longer than six months, following which it automatically expires if not accepted. Owners can accept, reject, or counter the offer during the bid period.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 4: Secure the land:\"})}),/*#__PURE__*/e(\"p\",{children:\"Once the land owner accepts the offer, the user must transfer the MANA to the owner's wallet and claim the land on the Decentraland platform. The non-fungible token (NFT) of the parcel of land will appear in the user\u2019s connected wallet and can also be viewed by connecting the wallet to the OpenSea platform. It is ideal if users secure the land by transferring it and storing it in a hardware wallet.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,cTYqYgUsPHvOCheGzw9NO6xZQY.png\",\"data-framer-height\":\"885\",\"data-framer-width\":\"1574\",height:\"442\",src:\"https://framerusercontent.com/images/cTYqYgUsPHvOCheGzw9NO6xZQY.png\",srcSet:\"https://framerusercontent.com/images/cTYqYgUsPHvOCheGzw9NO6xZQY.png?scale-down-to=512 512w,https://framerusercontent.com/images/cTYqYgUsPHvOCheGzw9NO6xZQY.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/cTYqYgUsPHvOCheGzw9NO6xZQY.png 1574w\",style:{aspectRatio:\"1574 / 885\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"Hillshire Farm experience in Decentraland\"}),/*#__PURE__*/e(\"h2\",{children:\"What metaverse platforms are like Decentraland?\"}),/*#__PURE__*/e(\"p\",{children:\"Decentraland is not the only platform that offers immersive and shared digital experiences. There are several metaverse platforms similar to Decentraland, including:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Second Life:\"}),\" Launched in 2003, Second Life allows users to create and customise their avatars, buy and sell virtual goods, and build on virtual land. It differs from Decentraland in two key ways. First, it is a centralised platform owned and controlled by a single company. Conversely, Decentraland runs on blockchain and is governed by its users. Second, since Second Life is an older platform, it has a larger user base and a more established economy where users can trade virtual goods and services using its virtual currency. On the other hand, Decentraland uses its own cryptocurrency, MANA, to facilitate transactions.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Somnium Space:\"}),\" Like Decentraland, Somnium Space is a blockchain-based immersive virtual world designed to support a range of VR headsets. Its 3D environment is highly detailed and interactive. While Decentraland also supports VR, it is mainly intended to be accessed using a web browser or a phone. Like Decentraland, Somnium Space allows users to create, experience, and monetise content and applications in a decentralised and open environment. The transactions on Somnium are facilitated using its own cryptocurrency, Cubes. Another key differentiating factor is that the virtual land available on the platform to trade is limited compared to Decentraland.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Sandbox:\"}),\" In the increasingly crowded market of virtual economy platforms, The Sandbox positions itself differently. The Sandbox is primarily a gaming platform allowing its users to create virtual worlds, games, and experiences using its proprietary voxel-based editor. It also uses a native cryptocurrency, SAND, for platform transactions. The Sandbox has partnerships with several major gaming companies and franchises, such as Atari and Smurfs, to bring popular gaming IPs to the platform. Decentraland has gaming elements but is less heavily focused on gaming than The Sandbox.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"In conclusion, Decentraland creates unique opportunities for developers and users to build in its world because they have the power to create and run the metaverse through its decentralised autonomous organisation (DAO). Users can develop a wide range of advanced builds from 3D assets, \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/empowering-game-designers-in-the-metaverse-creator-economy\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"interactive games\"})}),\" and animations through the platform\u2019s tools like its 3D modelling software called Blender, the Decentraland SDK and support from the massive community of developers. Once users set up their cryptocurrency wallet and load it with Decentraland\u2019s currency - MANA, they can select their preferred parcel of land to purchase and start building once the transaction is completed.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you are a Web3 builder or developer looking to leverage the metaverse to create your own virtual experience, we can help you build, scale and monetise your idea. \",/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Get in touch\"})}),\" with us today!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText2=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In this blog, we explore the trend of building experiences in the metaverse for brands. With the growing popularity of virtual worlds, more and more brands are tapping into this market to create unique experiences for their customers. From virtual gaming platforms to blockchain-based worlds, we'll cover where to build, how to build, and how to get your customers to experience your brand in the metaverse.\"}),/*#__PURE__*/e(\"p\",{children:\"Building in the metaverse helps brands provide engaging and immersive customer experiences, gain a competitive advantage, and expand their offerings. Additionally, they can experiment with new forms of advertising and marketing, provide unique experiences, and reach younger audiences inhabiting virtual worlds. When building in the metaverse, it is vital to consider the user experience, scalability, and social media and choose the platforms that align with their values and target audience. To engage their existing community, brands should leverage social media, partner with influencers, offer exclusive access, provide clear instructions, and use email marketing.\"}),/*#__PURE__*/e(\"h2\",{children:\"What type of brands should build experiences in the metaverse?\"}),/*#__PURE__*/e(\"p\",{children:\"As brands seek novel ways to connect with customers, the metaverse emerges as a powerful way of providing new and unique experiences. Brands that want to build experiences in the metaverse have an excellent opportunity to engage with customers and gain a competitive advantage. The types of brands that should build experiences in the metaverse are those that want to:\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create unique customer experiences\"}),\": Creating immersive and interactive experiences that transcend the possibilities of the physical world is one of the prime benefits the metaverse offers. Such experiences can help brands create positive associations and leave a lasting impression on their customers.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Tap into the growing market of virtual experiences:\"}),\" Did you know that virtual and augmented reality is a thriving market? Goldman Sachs predicts that people could spend up to $80 billion on these technologies by 2025! That's a lot of money going towards virtual experiences. This could be a significant opportunity for brands to pivot into an evolving market with vast untapped potential and a burgeoning user base.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Experiment with new forms of advertising and marketing:\"}),\" The metaverse offers a unique opportunity to create interactive and engaging experiences that capture users' attention in a way that traditional marketing cannot. For instance, our in-house research suggests that brands can get up to ten minutes of dwell time in their experiences on average, far exceeding the possibilities of traditional marketing.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Engage with younger audiences more familiar with virtual worlds:\"}),\" Gen Z and Gen Alpha are spending more and more time in virtual worlds, and brands that want to engage with them should respond accordingly. For example, upmarket brands such as Gucci and RTFKT are already engaging this audience in the Metaverse with specially-designed immersive luxury offerings.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Create immersive experiences that cannot be replicated in the physical world:\"}),\" The metaverse takes users on a journey to diverse digital worlds and enables them to engage with digital objects in ways that cannot be experienced in the physical world. Royal Caribbean, for example, launched a digital twin of its largest cruise ship in the Metaverse platform, offering a mind-blowing experience.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Provide a safe and accessible environment for customers to trial products or services:\"}),\" The metaverse offers such space where consumers can browse and try clothes, for instance, from the comfort and safety of their homes.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Build a strong community around their brand, and foster user-generated content:\"}),\" The Metaverse offers a social and collaborative environment where people can mingle, create content, complete quests, and solve puzzles. Brands can use this to build a community around their products and services, foster user-generated content, and convert customers into brand advocates.\"]})})}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Stay ahead of the curve and be seen as innovative and forward-thinking leaders in their industry\"}),\": By building experiences in the metaverse, brands can demonstrate their willingness to experiment with new technologies, trial and learn from new approaches and evolve their offering faster than competitors. \",/*#__PURE__*/e(n,{href:\"https://landvault.io/portfolio/mastercard-pride-plaza\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Mastercard\u2019s Pride Plaza activation\"})}),\" in Decentraland is just one such example.\"]})})}),/*#__PURE__*/e(\"p\",{children:\"In conclusion, brands that want to engage with customers and stand out should build in the Metaverse.\"}),/*#__PURE__*/e(r.div,{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"var(--aspect-ratio)\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(a,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/fJ8vwGe6kxfz7kj9H7Sk/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(o,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=t6HHj2aBCD4\"})})}),/*#__PURE__*/e(\"h2\",{children:\"How do you build something in the metaverse?\"}),/*#__PURE__*/e(\"p\",{children:\"Building something in the metaverse can be challenging, but getting expert support can make it an empowering venture. So, this section will explore critical considerations when creating metaverse experiences.\"}),/*#__PURE__*/t(\"p\",{children:[\"The primary thing to consider is \",/*#__PURE__*/e(\"strong\",{children:\"the user experience\"}),\". You want your experience to be \",/*#__PURE__*/e(\"strong\",{children:\"intuitive and easy to use\"}),\", so using \",/*#__PURE__*/e(\"strong\",{children:\"familiar design elements aligned with your brand is essential.\"}),\" This will help make the experience \",/*#__PURE__*/e(\"strong\",{children:\"recognisable and easily accessible\"}),\" to a large audience\",/*#__PURE__*/e(\"strong\",{children:\".\"}),\" Ease of use is among the most critical factors when engaging with virtual environments, so this should be a top priority for the metaverse activation you\u2019re building.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Scalability\"}),\" is also fundamental. Given the expansive and concurrent nature of the metaverse, your experience must be able to handle many users simultaneously. Thus, \",/*#__PURE__*/e(\"strong\",{children:\"investing in robust infrastructure and designing your experience for scalability\"}),\" can help you avoid performance issues and poor quality of experience QoE. Additionally, partnering with established virtual world platforms like Second Life or Roblox can give you access to a broader audience.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Social media\"}),\" is crucial when building in the metaverse. You can leverage your existing communities on platforms like Facebook, Twitter, and Instagram to drive traffic to your metaverse activation. Furthermore, sharing images and videos from your metaverse build can generate buzz around it and attract even more people.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Additionally, provide \",/*#__PURE__*/e(\"strong\",{children:\"clear instructions on accessing and using your experience\"}),\". Ensure that users know how to find and navigate your experience by creating easy-to-follow guides and tutorials. However, before launching to a wider audience, you should \",/*#__PURE__*/e(\"strong\",{children:\"test the experience with a smaller pilot group.\"}),\" This can help you identify any issues, collect feedback, and improve before the formal launch.\"]}),/*#__PURE__*/e(\"p\",{children:\"To sum up, building your brand in the metaverse can be a fantastic opportunity to realise your creativity and innovation if you follow these tips.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,uYqHwvVaoZ3kIC4DGWIRBhBM5I.png\",\"data-framer-height\":\"885\",\"data-framer-width\":\"1574\",height:\"442\",src:\"https://framerusercontent.com/images/uYqHwvVaoZ3kIC4DGWIRBhBM5I.png\",srcSet:\"https://framerusercontent.com/images/uYqHwvVaoZ3kIC4DGWIRBhBM5I.png?scale-down-to=512 512w,https://framerusercontent.com/images/uYqHwvVaoZ3kIC4DGWIRBhBM5I.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/uYqHwvVaoZ3kIC4DGWIRBhBM5I.png 1574w\",style:{aspectRatio:\"1574 / 885\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"Samot Club in The Sandbox\"}),/*#__PURE__*/e(\"h2\",{children:\"Where do you build in the metaverse?\"}),/*#__PURE__*/e(\"p\",{children:\"Several platforms allow users and brands to build experiences in their virtual worlds. We\u2019ll divide them into Web3 (decentralized) and Web2 (centralized).\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Web3 platforms\"}),\" operate on the decentralized web and use blockchain technology to secure virtual assets and experiences created in the metaverse. Blockchain lets users monetize their virtual assets through tokens and smart contracts. Relevant examples include:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"The Sandbox\"}),\" is an Ethereum-based virtual world that allows players to build, own, and monetize their gaming experiences. Users interact with 3D avatars in various virtual worlds and experiences. The Sandbox also enables users to trade and sell their virtual assets. Some of the leading brand activations here include \",/*#__PURE__*/e(n,{href:\"https://landvault.io/portfolio/sc-ventures\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"SC Ventures\"})}),\", Adidas, Gucci, and HSBC, and your neighbours there would include celebrity rapper Snoop Dog and tennis superstar Stanislas Wawrinka.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Decentraland\"}),\" is another blockchain-based virtual world platform where you can create, experience, and monetize content and applications. In Decentraland, users can build and explore virtual experiences and earn by selling virtual assets. Corporate leaders Nike, \",/*#__PURE__*/e(n,{href:\"https://landvault.io/portfolio/hershey\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Hershey's\"})}),\", Coca-Cola, and Samsung, among others, have launched brand activations here.\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Somnium Space\"}),\" also operates on the Ethereum blockchain. This virtual world allows players to buy land, and build, import and trade NFTs (Non-Fungible Tokens). Somnium Space provides unique and immersive virtual world experiences that have attracted leading brands such as Sony, Cloud9, and Pull&Bear.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/t(\"p\",{children:[\"On the other hand, \",/*#__PURE__*/e(\"strong\",{children:\"Web2 centralized metaverse platforms\"}),\" are virtual worlds controlled and operated by single entities. This type of platform runs on the traditional Web2 architecture, characterized by a centralized infrastructure, concentration of control, and a client-server model.\"]}),/*#__PURE__*/e(\"p\",{children:\"Essentially, the central entity has complete control over the platform, including content, data collection, and governing policies. Hence, these platforms are not blockchain-based and don\u2019t give users the same control and ownership over their virtual assets.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"The gaming platform \",/*#__PURE__*/e(\"strong\",{children:\"Roblox\"}),\" allows users to create and play virtual games. Its user-friendly interface allows you to quickly become an experience creator. As a result, Roblox has become a widely-selected platform for individuals and brands seeking to establish their own virtual realms. Prominent examples include Chipotle, Forever21, Kellogg\u2019s and Ralph Lauren.\"]})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Minecraft,\"}),\" a widely renowned sandbox game, empowers players to craft and traverse virtual realms, showcasing its reliability and robustness in delivering immersive experiences. Known for its simplicity and flexibility, it has become a popular platform for those keen to design and customise their own metaverse activations. Therefore, it is not surprising that brands such as Puma, Lacoste, and Angry Birds have tapped into Minecraft\u2019s potential.\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[\"Lastly, there's \",/*#__PURE__*/e(\"strong\",{children:\"Fortnite Creative\"}),\", a game mode within the popular battle royale game that allows players to create and share their virtual worlds. In addition, brands can use Fortnite Creative to showcase their products and services, create unique experiences, and reach a highly engaged audience. Is it surprising that over 100 brands are on Fortnite, including Marvel, the NFL, and celebrities like Travis Scott and Ariana Grande?\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"p\",{children:\"Importantly, both Web3 and Web2 platforms offer unique opportunities for brands. Therefore, it is vital to build metaverse experiences on the ones that align with their values and can help them reach their target audience.\"}),/*#__PURE__*/t(\"p\",{children:[\"Finally, it is crucial to realise that brands can also build \",/*#__PURE__*/e(\"strong\",{children:\"standalone experiences independent of any platform\"}),\". These can be hosted on their website or a public cloud environment that anyone can access via a link. Protocols like \",/*#__PURE__*/e(n,{href:\"https://matera.landvault.io/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Matera\"})}),\" can facilitate this and accelerate the growth of the Open Metaverse.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vF39KO45frms9selr3IsePUTFuM.png\",\"data-framer-height\":\"814\",\"data-framer-width\":\"1574\",height:\"407\",src:\"https://framerusercontent.com/images/vF39KO45frms9selr3IsePUTFuM.png\",srcSet:\"https://framerusercontent.com/images/vF39KO45frms9selr3IsePUTFuM.png?scale-down-to=512 512w,https://framerusercontent.com/images/vF39KO45frms9selr3IsePUTFuM.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vF39KO45frms9selr3IsePUTFuM.png 1574w\",style:{aspectRatio:\"1574 / 814\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"DystoPunks in The Sandbox\"}),/*#__PURE__*/e(\"h2\",{children:\"How to get your customers to your metaverse experience\"}),/*#__PURE__*/e(\"p\",{children:\"A metaverse experience can offer customers a new and unique way to engage with your brand, but getting them there can be a challenge. So, let\u2019s explore some strategies for engaging your existing community virtually.\"}),/*#__PURE__*/e(\"ul\",{children:/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Metaverse billboards and teleporters: \"}),\"One of the best places to find new users is in the platforms themselves. LandVault has a network of billboards and teleporters that can take customers directly to your experience. This is a targeted way to reach people who are already active on the platforms and, therefore, more likely to engage with your experience.\"]})})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Leverage existing social media channels:\"}),\" With billions of people using social media daily, this is a solid way to reach your audience and nudge it to your metaverse experience. For example, consider creating posts, advertisements and competitions on platforms like Facebook, Twitter, and Instagram. By highlighting the benefits of participating in your experience and what customers can expect you increase the likelihood of them joining.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Partner with influencers or other brands\"}),\": For instance, collaborating with a famous influencer in your target market can effectively promote your experience among their followers. This can help you reach new audiences and leverage existing communities interested in your brand.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Offer exclusive access or incentives\"}),\": To demonstrate, you could offer early access to new products, discounts, or other rewards for customers who participate in your experience. This will incentivise customers to participate and help create a sense of exclusivity and uniqueness around your experience.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Ensure that customers have a positive experience:\"}),\" Provide clear instructions on accessing and making the most of the experience. For example, a step-by-step tutorial walking customers through the experience and all it offers can make it more accessible and increase the likelihood of engaging. This makes it easier for customers to join and helps build trust and credibility.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Consider creating a landing page\"}),\" on your website to promote the experience and give more information. Include details about what customers can expect, what the experience entails, and how to get started. By having a dedicated space for your metaverse experience, you can provide customers with a one-stop shop for information and help create a sense of excitement and anticipation around it.\"]})}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Use email marketing\"}),\" to reach out to your existing customer base and invite them to participate in your metaverse activation. So why not connect with customers who already know and trust you and nudge them to participate in something new and exciting? So, when crafting your email marketing campaign, highlight the benefits of participating.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"p\",{children:\"In conclusion, promoting your metaverse experience and getting customers there requires a multi-faceted approach. So, it\u2019s best to combine these tactics into a coherent strategy that helps get your customers excited about your virtual activation.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"In summary, the metaverse is emerging as a powerful way to engage with customers and provide unique experiences. Brands can benefit from it by creating immersive and interactive experiences, tapping into the growing virtual market, testing new forms of advertising, engaging with younger audiences, providing safe and accessible trial environments, building communities, and staying ahead of the competition. Additionally, when building in the metaverse, brands should consider user experience, scalability, social media, and clear instructions and partner with established platforms or influencers. Crucially, promoting metaverse experiences requires a multi-faceted approach, leveraging social media, offering incentives, providing clear instructions, having a dedicated landing page, and using email marketing.\"}),/*#__PURE__*/e(\"h2\",{children:\"Could this be your brand?\"}),/*#__PURE__*/t(\"p\",{children:[\"If you're interested in exploring brand activations in the metaverse, \",/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"contact us\"})}),\" now.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText3=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xsJLbyLrkeuwa2d6KX3qYznI6M.png\",\"data-framer-height\":\"885\",\"data-framer-width\":\"1574\",height:\"442\",src:\"https://framerusercontent.com/images/xsJLbyLrkeuwa2d6KX3qYznI6M.png\",srcSet:\"https://framerusercontent.com/images/xsJLbyLrkeuwa2d6KX3qYznI6M.png?scale-down-to=512 512w,https://framerusercontent.com/images/xsJLbyLrkeuwa2d6KX3qYznI6M.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xsJLbyLrkeuwa2d6KX3qYznI6M.png 1574w\",style:{aspectRatio:\"1574 / 885\"},width:\"787\"}),/*#__PURE__*/t(\"p\",{children:[\"We're proud to announce our partnership with \",/*#__PURE__*/e(n,{href:\"https://enjinstarter.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Enjinstarter\"})}),\", a leading Web3 launchpad and advisory Singapore-based company, to facilitate our reach into Southeast Asia. Together, we will help organizations plan and fulfil their metaverse ambitions.\"]}),/*#__PURE__*/t(\"p\",{children:[\"After a successful 2022, including some \",/*#__PURE__*/e(n,{href:\"https://www.nasdaq.com/articles/what-metaverse-venture-investment-in-2022-can-tell-us-about-2023\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"US$2 billion in venture funding\"})}),\", the metaverse remains top of mind for brands looking for new ways to engage with consumers. A recent \",/*#__PURE__*/e(n,{href:\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/value-creation-in-the-metaverse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"McKinsey & Company report \"})}),\"suggested that up to US$5 trillion in value could be generated by 2030. As Web3 and metaverse innovators, both Enjinstarter and LandVault have forged this partnership to scale their collective value creation across the region.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:'\"We were brought together by our shared vision of how Web3 and the metaverse could revolutionise brand-customer relationships and be a force for good in the world,\" said Prakash Somosundram, CEO and co-founder of Enjinstarter. \"We love what LandVault is doing for the metaverse and are honoured to be its local partner in Southeast Asia. My team and I are thrilled about working with them to help make this vision a reality.\"'}),/*#__PURE__*/e(\"p\",{children:'\"This is an exciting moment for us as we continue to grow our operations,\" said Sam Huber, CEO of LandVault. \"Enjinstarter played a key role in getting us exposure to the region. The partnership forms part of our global expansion plans, and we can\\'t wait to get going on helping companies across the region build the next generation of metaverse experiences.\"'}),/*#__PURE__*/t(\"p\",{children:[\"An end-to-end metaverse builder catering to any industry, we help companies buy or rent metaverse land and build custom experiences that drive meaningful engagement. Already established as a leader in the space, we have built \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/watch?v=NypjqxHfKc8\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"over 100 million square feet of virtual experiences\"})}),\" for a diverse range of clients, including Mastercard, Hershey's, Standard Chartered, World of Women, and more.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Having recently expanded our operations to Dubai, we have since gained significant traction due to our extensive experience within the space. With the developing web3 interest from the MENA region, the expansion was a natural fit for us, as we aim to assist organisations and governments achieve its metaverse strategy.\"}),/*#__PURE__*/t(\"p\",{children:[\"An August 2022 \",/*#__PURE__*/e(n,{href:\"https://seads.adb.org/solutions/how-southeast-asia-can-benefit-metaverse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"survey\"})}),' conducted in the region found that 72% of respondents had \"positive feelings\" about the metaverse, while a ',/*#__PURE__*/e(n,{href:\"https://www2.deloitte.com/sg/en/pages/about-deloitte/articles/the-metaverse-in-asia.html\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Deloitte report\"})}),\" on the economic impact of the metaverse stated that Asian countries would see the metaverse count for up to 2.4% of GDP by 2035. In Indonesia, the region's largest market, this translates to up to US$50 billion in economic impact. Governments are also starting to jump on board, including the Indonesian government's \",/*#__PURE__*/e(n,{href:\"https://metanesia.id/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"metaNesia\"})}),\" initiative.\"]}),/*#__PURE__*/e(\"p\",{children:'\"The metaverse is only getting started as a technology and marketing channel to be leveraged by brands,\" said Rishi Randhawa, Enjinstarter\\'s head of Web3 education solution, Afterburner. \"LandVault is pushing the boundaries of what\\'s possible in terms of metaverse analytics and its proprietary toolkit that will spawn the growth of metaverse-native businesses.\"'}),/*#__PURE__*/e(\"p\",{children:'\"We believe that over the next decade, every brand and IP will need a business in the metaverse, just like they have a business on the internet,\" added Sam Huber. \"However, while we aim to get as many brands as we can into the metaverse, we also feel a responsibility to build the metaverse in a way that serves both brands and users.\"'}),/*#__PURE__*/t(\"p\",{children:[\"Don't hesitate to \",/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"contact us today\"})}),\" if you're keen to collaborate or want to launch a personal or business brand in the metaverse.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText4=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Originally published via \"}),/*#__PURE__*/e(n,{href:\"https://www.constructionweekonline.com/business/metaverse-impact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"em\",{children:\"Construction Week Middle East\"})})}),/*#__PURE__*/e(\"em\",{children:\".\"})]}),/*#__PURE__*/e(\"p\",{children:\"Construction is one of the leading economic sectors in the GCC, with the UAE emerging as a key component to the global construction industry.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"While many may find the metaverse to be a mythical place, the similarities between the metaverse and real estate in the physical world aren\u2019t all that different.\"}),/*#__PURE__*/t(\"p\",{children:[\"The\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.mediaoffice.ae/en/news/2023/January/04-01/Mohammed-bin-Rashid-launches-Dubai-Economic-Agenda-D33\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Dubai Economic Agenda \u2018D33\u2019\\xa0\"})}),\"outlined an agenda to create new economic value via digital transformation, at a rate of AED100 billion yearly, with Dubai entering a new era in which it wants to pioneer and sustain the growth of an economy based on information, innovation, and future\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.constructionweekonline.com/tags/building-technology\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"technologies\"})}),\", with digital transformation at the forefront.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,rn2IYE6oGskesCNJq0vSkSRzsSI.png\",\"data-framer-height\":\"807\",\"data-framer-width\":\"1574\",height:\"403\",src:\"https://framerusercontent.com/images/rn2IYE6oGskesCNJq0vSkSRzsSI.png\",srcSet:\"https://framerusercontent.com/images/rn2IYE6oGskesCNJq0vSkSRzsSI.png?scale-down-to=512 512w,https://framerusercontent.com/images/rn2IYE6oGskesCNJq0vSkSRzsSI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/rn2IYE6oGskesCNJq0vSkSRzsSI.png 1574w\",style:{aspectRatio:\"1574 / 807\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"The metaverse will intersect with the global construction and real estate sectors.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Physical vs digital\"})}),/*#__PURE__*/e(\"p\",{children:\"With a projected revenue of construction in the UAE amounting to approximately $37 billion by 2024, the sector certainly continues to boost the region\u2019s economy.\"}),/*#__PURE__*/e(\"p\",{children:\"Prices in some sectors of Dubai\u2019s property market have increased as much as 56 percent over the last year, fuelling interest in new construction, with March, April and May 2022, displaying the highest levels of real estate transactions in over a decade.\u201D\"}),/*#__PURE__*/e(\"p\",{children:\"Much like the growth witnessed in the physical world, the land component of virtual real estate has also recently received much attention.\"}),/*#__PURE__*/t(\"p\",{children:[\"To compare growth rates, between 2019-2022 the real world real estate market experienced growth of approximately 39 percent. Over that same period, the virtual land market grew 879 percent, as per\\xa0\",/*#__PURE__*/e(\"strong\",{children:\"Chainalysis\"}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"With over 100 million square feet of virtual real estate development already completed, and examples of early adoption across several verticals, including premier luxury property developers, top tourist destinations, and\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.constructionweekonline.com/business/what-does-it-mean-for-dewa-to-go-into-the-metaverse\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"government officials\"})}),\"\\xa0all entering the metaverse to tap into a new virtual, global audience- the outlook for 2023 is an attractive one.\"]}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metaverse impact on construction\"})}),/*#__PURE__*/t(\"h3\",{children:[/*#__PURE__*/e(\"strong\",{children:\"I\"}),\"mmersive computing and remote collaboration\"]}),/*#__PURE__*/e(\"p\",{children:\"The use of immersive technology and computing in the metaverse for a more remote collaboration during design and planning will lead to identifying more efficient resources. The metaverse impact on projects could act as a testing ground for real-world tasks such as using VR/AR to test traffic flow, area acoustics and driver-less car scenarios. Using VR/AR to immerse teammates and clients in 3D spaces can eliminate the need for in-person meetings and business travel, while speeding up approvals and shortening design-to-construction timelines.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Architects can visualise their work in a 3D work environment using\\xa0\",/*#__PURE__*/e(n,{href:\"https://www.constructionweekonline.com/tags/smart-cities\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"VR/AR\"})}),\". This would entail employing technology that will allow workers to create models, interact with the physical environment and demonstrate their creations to customers more efficiently and easily. There are numerous possibilities for using the metaverse in the real world.\\xa0\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Utilisation of digital twins\"})}),/*#__PURE__*/e(\"p\",{children:\"Researchers and practitioners have recently committed to revolutionising and digitising infrastructure and creating digital twins. Digital twins act as a virtual representation of real-world assets, such as buildings and systems, that includes associated data.\"}),/*#__PURE__*/e(\"p\",{children:\"This is an important part understanding the metaverse impact on industry, as the value for users comes from the data, including operational details and service history. By implementing the use of digital twins, users can visualise future states and optimise goals through advanced analytics, which then can be developed independently by multiple partners at the site or state level.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Virtual careers\"})}),/*#__PURE__*/e(\"p\",{children:\"With an aim to generate 40,000 virtual jobs by 2030, the opportunity for in-demand jobs in virtual real estate could soon be something we should prepare for. Some of the real-world real estate positions we see will eventually translate over into virtual real estate employment opportunities, such as for landowners to enable them to sell raw land to developers that would help in building incredible virtual experiences.\"}),/*#__PURE__*/e(\"p\",{children:\"Land planning and design job opportunities where individuals have the chance to personally decide on how to best break up the land itself. Contractors and subcontractors will contribute towards landscaping, interior design, fixtures and more.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Opportunities within property management will increase for individuals who are responsible for rent collection, maintenance, customer service, marketing and leasing and tracking of performance for the overall build.\"}),/*#__PURE__*/e(\"p\",{children:\"In many real-world real estate builds, property managers will create committees of tenants to enact voting mechanisms on certain items like closing times, holidays and types of allowable businesses. In both real-world and virtual cases we see landowners coming together with designers and architects to map out builds that consumers would want to visit.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Investment\"})}),/*#__PURE__*/e(\"p\",{children:\"Citi estimated in a March 2022 report that by 2030, the metaverse impact-related economy could be an $8-13 trillion total addressable market.\"}),/*#__PURE__*/e(\"p\",{children:\"McKinsey & Company reported that $120 billion had been invested in the metaverse in just the first five months of 2022, which is more than double than the $57 billion invested in all of 2021, with venture capital, private equity, start-ups, and established brands all seeking to capitalise on the opportunity.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We also see that, just like in the real world, there are people deep in the ecosystem of virtual lands that try to front-run development and buy up the most desirable land where they think they will be able to make a profit. All these activities run very closely alongside real-world developments.\"}),/*#__PURE__*/e(\"p\",{children:\"However, the best way to make a profit with virtual land is by monetising it. This is just like the real world where businesses are built on top of plots of land to increase the value of said land.\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Metaverse impact: outlook\"})}),/*#__PURE__*/e(\"p\",{children:\"As the metaverse continues to mature and become more widely adopted, it is likely to shape innovation in the construction and real estate industries for years to come. In the coming years, we can expect to see a greater emphasis on using immersive technologies and digital twins to improve the design, planning, and management of construction projects and real estate assets.\"}),/*#__PURE__*/e(\"p\",{children:\"These technologies will enable companies to work more efficiently and effectively, saving time, resources, and money. They will also enable companies to better understand and analyse their assets, helping to optimise their performance and reduce risk. Further introduction of protocols will enable people and companies to come together, co-create, tokenise and trade metaverse experiences and business ventures in the open metaverse- thus making the accessibility far more accessible.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the long run, the metaverse will likely become an integral part of the construction and real estate industries, helping to drive innovation and shape the way that these industries operate. As we move into the future, it will be important for companies to stay at the forefront of these developments and to embrace the opportunities that the metaverse presents.\"}),/*#__PURE__*/e(\"p\",{children:\"The metaverse impact on the construction and real estate industries is likely to be massive and transformative. According to Amara\u2019s law, we tend to overestimate the short-term impact of technology and underestimate its long-term effect. However, the metaverse is likely to have a significant and lasting impact on the way that commercial real estate operates and the ecosystem within which it exists.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"This is an exciting time for the industry, as the metaverse presents new opportunities and challenges that will shape the future of construction and real estate. As the metaverse continues to evolve and mature, it will be important for companies to stay attuned to these changes and to be prepared to adapt and innovate in order to stay competitive.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reach Out\"})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"If you're a brand within the MENA region, get in touch with us\\xa0\"}),/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"here\"})})}),/*#__PURE__*/e(\"strong\",{children:\"\\xa0and realize your dreams in the metaverse.\"})]})]});export const richText5=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"LandVault is proud to announce that we are opening an office in Dubai and are set to begin operations in February 2023.\"}),/*#__PURE__*/e(\"p\",{children:\"We have established ourselves as a leader in the metaverse, having built over 100 million square feet of virtual experiences for a diverse range of clients, including Mastercard, Hershey\u2019s, Standard Chartered, World of Women, and more.\"}),/*#__PURE__*/e(\"p\",{children:\"We see significant potential for the metaverse in the real estate industry in the UAE. Its technology will allow developers and real estate companies to showcase their projects by providing a more immersive and interactive experience for potential buyers.\"}),/*#__PURE__*/e(\"p\",{children:\"The benefits of implementing a metaverse strategy within the real estate industry in the UAE are numerous. For one, it allows developers and real estate companies to reach a wider audience, including those who may not have the means to visit the property physically.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, virtual tours and showrooms can provide a more accurate representation of the property, reducing the need for physical visits and saving time and resources.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CWe are excited to open our office in Dubai and to be a part of the vibrant tech community in the UAE,\u201D said Sam Huber, CEO of LandVault.\"}),/*#__PURE__*/e(\"p\",{children:\"\u201CThe MENA region is a key market for us, and we believe that our presence in Dubai will allow us to assist the region and explore new opportunities. We are also excited about the potential for the metaverse in the real estate industry in the UAE. We look forward to working with developers and real estate companies to showcase their properties in a new and innovative way.\u201D\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Reach Out\"})}),/*#__PURE__*/t(\"p\",{children:[\"If you're a brand within the MENA region, get in touch with us \",/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"here\"})}),\" and realize your dreams in the metaverse.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText6=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://landvault.io/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"LandVault\"})}),\" interviews the makers of an award-winning game in The Sandbox metaverse.\\xa0\"]}),/*#__PURE__*/e(\"h3\",{children:\"Why it matters\"}),/*#__PURE__*/e(\"p\",{children:\"From this interview, you can learn the story and inspiration behind how two talented designers realised their vision of a medieval-style tower defense game in The Sandbox. This is a prime example of how the metaverse empowers individual contributors in the creator economy.\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Introduction\"}),/*#__PURE__*/t(\"p\",{children:[\"Every year \",/*#__PURE__*/e(n,{href:\"https://www.sandbox.game/en/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"The Sandbox\"})}),\" holds \u2018The Sandies\u2019, an award ceremony celebrating the most talented game developers worldwide building within the platform. We\u2019re proud to say that a game we sponsored, \u2018The Tree Musketeers\u2019 made by \",/*#__PURE__*/e(n,{href:\"https://twitter.com/PerlsonPietro\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Pietro Perlson\"})}),\" and \",/*#__PURE__*/e(n,{href:\"https://twitter.com/afzainizam\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Cookie Munster\"})}),\", won Best Art Direction in the 2022 Sandies.\"]}),/*#__PURE__*/e(\"p\",{children:\"We were lucky enough to sit down with them and dive into their experiences making the game and working in The Sandbox.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,ftCOovgWdjPqKh7F5Y7IncWwmWk.png\",\"data-framer-height\":\"832\",\"data-framer-width\":\"1574\",height:\"416\",src:\"https://framerusercontent.com/images/ftCOovgWdjPqKh7F5Y7IncWwmWk.png\",srcSet:\"https://framerusercontent.com/images/ftCOovgWdjPqKh7F5Y7IncWwmWk.png?scale-down-to=512 512w,https://framerusercontent.com/images/ftCOovgWdjPqKh7F5Y7IncWwmWk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ftCOovgWdjPqKh7F5Y7IncWwmWk.png 1574w\",style:{aspectRatio:\"1574 / 832\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"Screenshot from 'The Tree Musketeers' metaverse game in The Sandbox.\"}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"Dive deeper\"})}),/*#__PURE__*/e(\"h4\",{children:\"Q: Can you tell us a bit about your background and how you got into building in the metaverse?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pietro Perlson: \"}),\"\u201CI worked for many years as a freelance graphic designer, animator, and hobbyist game designer. In December 2021, I discovered The Sandbox game maker and instantly fell in love. This year, out of 5 game jams I participated in, I came in the top 3 in two of them and top 10 in another two. Additionally, I won the 2022 Best Art Direction game in the last one - The Tree Musketeers.\u201D\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CookieMunster: \"}),\"\u201CI\u2019m a freelance graphic designer and animator, and I happened to stumble onto NFTs in 2021. As I researched deeper, I found out more about NFTs and came across The Sandbox Game. That is when I found out about the metaverse. I saw a lot of potential in The Sandbox Game, so I started to learn and produce a lot of content to be used in the game by using their free software \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Game Maker\"})}),\" and \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"VoxEdit\"})}),\".\u201D\"]}),/*#__PURE__*/e(\"h4\",{children:'Q: Can you describe the experience you built in \"The Sandbox\" and what inspired you to create it?'}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Both\"}),\": \u201CThe tree Musketeers started as an inspiration by plants vs zombies' famous tower defense mobile game for The Sandbox tower defense game jam. Then we thought, what about adding a classical, medieval tower defense theme to it, like the Age of Empires? Then we thought, why wouldn\u2019t we make it even funnier by adding a civilisation of Hamsters, so as you can see, the idea was born small and then grew.\u201D\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,xyHSnXbg7Q839aJHAYwlU9HSk.png\",\"data-framer-height\":\"1355\",\"data-framer-width\":\"1574\",height:\"677\",src:\"https://framerusercontent.com/images/xyHSnXbg7Q839aJHAYwlU9HSk.png\",srcSet:\"https://framerusercontent.com/images/xyHSnXbg7Q839aJHAYwlU9HSk.png?scale-down-to=512 512w,https://framerusercontent.com/images/xyHSnXbg7Q839aJHAYwlU9HSk.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/xyHSnXbg7Q839aJHAYwlU9HSk.png 1574w\",style:{aspectRatio:\"1574 / 1355\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"Screenshot from 'The Tree Musketeers' metaverse game in The Sandbox.\"}),/*#__PURE__*/e(\"h4\",{children:\"Q: Can you walk us through designing and building the experience?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Both\"}),\": \u201CThe first step was brainstorming. Given the short game jam time, we only took a couple of days on this step. Once we had tag words \u201C Tower defense, plants vs zombies, hamsters, victorian ages\u201D, we started collecting references, and I mean hundreds of pictures about each subject. Ranking, clothing, famous characters, art style, housing styles, and more.\u201D\"]}),/*#__PURE__*/e(\"p\",{children:\"The next step was sketching and character designing. Then we simultaneously started environment designing, VoxEdit character modelling, and system designing. Until this point, the game name was \u201CO tree we protect thee\u201D, and it was supposed to be four levels. Still, one week before the end of the game jam, we decided to make the name smaller and catchier so we had to sit for another brainstorming session until we came up with a twist for the famous \u201CThe Three Musketeers\u201D title.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"We also had to decrease the experience length and number of units available due to technical limitations at the last minute. The final step was polishing and logo designing, but unfortunately, we did not have time for bug fixing.\u201D\\xa0\"}),/*#__PURE__*/e(\"h4\",{children:\"Q: Can you discuss how you approached the art direction for the experience?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Both\"}),\": \u201CVisuals and aesthetics are important to us because we think a game experience will be more enjoyable when it feels more immersive.\"]}),/*#__PURE__*/e(\"p\",{children:\"We started by deciding the theme for the game. We wanted the game to have visual cues from the middle ages, so we researched and came up with something unique yet recognisable.\"}),/*#__PURE__*/t(\"p\",{children:[\"Then we focused on the visual style and how the assets in the game will look. Finally, we decided on a bright colour palette that would appeal to a general audience. This is also important because we need the playable and moving assets to be easily noticeable.\",/*#__PURE__*/e(\"br\",{}),\"We shared concept art sketches among ourselves and decided on the direction. This then set how we created the 3D assets and custom animations. We continuously test how these assets will look in the game and ensure that all assets in the game environment look and feel harmoniously balanced.\u201D\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eFNrcBjPjX7tcS33lttb41U112k.png\",\"data-framer-height\":\"1003\",\"data-framer-width\":\"1574\",height:\"501\",src:\"https://framerusercontent.com/images/eFNrcBjPjX7tcS33lttb41U112k.png\",srcSet:\"https://framerusercontent.com/images/eFNrcBjPjX7tcS33lttb41U112k.png?scale-down-to=512 512w,https://framerusercontent.com/images/eFNrcBjPjX7tcS33lttb41U112k.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eFNrcBjPjX7tcS33lttb41U112k.png 1574w\",style:{aspectRatio:\"1574 / 1003\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"Screenshot from 'The Tree Musketeers' metaverse game in The Sandbox.\"}),/*#__PURE__*/e(\"h4\",{children:'Q: How does the experience in \"The Sandbox\" differ from other virtual worlds or metaverse environments you\\'ve built in the past?'}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Both\"}),\": \u201CFrom the creation point, The Sandbox stands out from other virtual worlds with two things. First, the code-free, user-friendly interface, and second, the extremely supportive community. I have never seen such a community or moderator on any other platform. Whether you ask your question on Discord, Twitter, or email, you always find someone to support and guide you.\u201D\"]}),/*#__PURE__*/e(\"h4\",{children:\"Q: How do you see the metaverse and the use of blockchain technology evolving in the future?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Pietro Perlson: \"}),'\u201CI think blockchain technology is still in its infancy, but what we already see is amazing. Technology is here to stay. Each day we see new use cases around us. Whether it is financing, web security, gaming, retail marketing, or even pharmaceuticals and medicine, just like anything new, there will be some scepticism, fraud, and drawbacks. Investors or builders who approach blockchain technology as a \"fast rich remedy\" will most probably be disappointed or become fraud victims. So you have to approach it with a long-term perspective.\u201D']}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"CookieMunster: \"}),\"\u201CI don\u2019t have a crystal ball, but the way I see things right now, the metaverse as we know it now, will be very different soon. I see it transition back and forth between AR and VR quite easily because hardware advancements will come at a rapid pace. Whether it be a tiny screen in front of your eyes, a neural implant, or another way, these technologies will be a lot more accessible to people.\"]}),/*#__PURE__*/e(\"p\",{children:\"And when the metaverse melds with AI tech, people will have the ease to create whatever they dream of. They can produce anything that can exist in the metaverse with the help of AI.\"}),/*#__PURE__*/e(\"p\",{children:\"Learning institutions, shopping, meetings, and entertainment can all exist in the metaverse. New jobs will provide value to people. The easiest way to extract value from the activities in the metaverse is using blockchain tech, which allows transparency and is verifiable. So, I\u2019m excited about the future.\u201D\\xa0\"}),/*#__PURE__*/e(\"h3\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Although the game did not come in the top 10 positions in the tower defense game jam, it was extremely well-received and described as the best experience by some judges. Pietro and CookieMunster's experience in The Sandbox demonstrates the potential for creative expression and community support within the metaverse.\"}),/*#__PURE__*/e(\"h3\",{children:\"Could this be you?\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"If you are a Web3 builder or a game publisher keen to realise their idea in the metaverse, \",/*#__PURE__*/e(n,{href:\"https://landvault.io/contact\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"contact us today\"})}),\"! Let\u2019s help you build, scale, and monetize in the metaverse.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText7=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"The metaverse is an emerging technological medium that will bring the internet into a new era of three dimensional, immersive experiences. Simply put, the metaverse can be defined as a three dimensional, immersive representation of the internet.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Directly on the horizon is that of experiences. Metaverse experiences take the idea of two dimensional websites and provide a 3D element to them, completely revolutionizing what can be built. So, experiences are the equivalent of 3D websites.\"}),/*#__PURE__*/e(\"h3\",{children:\"Why should brands enter the metaverse today?\"}),/*#__PURE__*/e(\"p\",{children:\"The most successful websites in history were all launched prior to the exponential growth period of the internet. This includes Google, Facebook, YouTube, Instagram, and others. The growth of the internet from the 1990s up until today gives us three key takeaways:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"User growth and the number of websites both scaled in correlation with one another, including through their respective exponential growth phases.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/t(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"To achieve long term relevancy, brands need to be forward-thinking in how they appeal to upcoming generations and global audiences.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The most successful websites (and companies) of the web2 era established themselves early in the user on-boarding process.\"})})]}),/*#__PURE__*/e(\"h3\",{children:\"More experiences, more users\"}),/*#__PURE__*/t(\"p\",{children:[\"Let\u2019s start with the first of these takeaways. In the early days of the internet, there was significant criticism surrounding its longevity. In the early 1990s, internet users were fleeting at best and there existed only a few hundred websites. However, a few short years later, there was a \",/*#__PURE__*/e(n,{href:\"https://www.internetlivestats.com/total-number-of-websites/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"+2000% increase\"})}),\" in the number of existing websites. Yahoo was established in 1994, starting with only approximately 9,300 users. What came by the end of the decade was an internet with millions of websites (including Google, Paypal, Amazon, etc.) and \",/*#__PURE__*/e(n,{href:\"https://www.internetworldstats.com/emarketing.htm\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"250 million users\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Today, the hyper-exponential growth of the internet is visible in the graph below:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,eCl8CXMCbkvuaJUS7M25yBMqNw.png\",\"data-framer-height\":\"957\",\"data-framer-width\":\"1574\",height:\"478\",src:\"https://framerusercontent.com/images/eCl8CXMCbkvuaJUS7M25yBMqNw.png\",srcSet:\"https://framerusercontent.com/images/eCl8CXMCbkvuaJUS7M25yBMqNw.png?scale-down-to=512 512w,https://framerusercontent.com/images/eCl8CXMCbkvuaJUS7M25yBMqNw.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/eCl8CXMCbkvuaJUS7M25yBMqNw.png 1574w\",style:{aspectRatio:\"1574 / 957\"},width:\"787\"}),/*#__PURE__*/t(\"p\",{children:[\"As websites began to rapidly scale, so did the user counts of the internet. This massive growth led the internet economy to grow to an estimated size of \",/*#__PURE__*/e(n,{href:\"https://www.worldbank.org/en/topic/digitaldevelopment/overview\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"~$17 trillion in 2023\"})}),\", or approximately 15% of the world\u2019s GDP of $112.6 trillion.\"]}),/*#__PURE__*/e(\"p\",{children:\"So, what makes this relevant? An on-going criticism of the Open Metaverse is that the medium lacks the active user base to warrant building experiences and executing brand activations.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The Sandbox, for example, has a fleeting user base that is most active during event periods like Alpha Season. The Alpha Season events are showcases to the progress of The Sandbox in terms of game mechanics, connectivity, and active metaverse experiences. Alpha Season 3 just concluded in October 2022 with a total of 4.1 million user hits with 1.6 million hours played. This was spread across just over 90 experiences.\\xa0 From season to season, The Sandbox has seen a dramatic increase in both its active experiences and its active users.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"Each metaverse platform that is a part of the Open Metaverse, such as The Sandbox, Decentraland, Somnium Space, etc., are all subject to the website vs user growth graph shown above.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"With LandVault\u2019s announcement of \",/*#__PURE__*/e(n,{href:\"https://matera.landvault.io/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Matera Protocol\"})}),\", this will exponentially increase the ability for stakeholders to generate new metaverse experiences. Over time, this will help to achieve the rate of website growth the internet in the 1990s achieved, leading to an equivalent explosion in growth for the user base of the Open Metaverse. This is similar to how \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/build-accelerate-scale\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"technology scaled website growth\"})}),\" on the internet.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Future generations and maintaining brand relevance\"}),/*#__PURE__*/e(\"p\",{children:\"Generation Alpha (those born on or after the year 2010) are expected to push the metaverse well into the mainstream. Between Gen A and Gen Z, these two generations will account for the biggest customer segment by 2025. Additionally, Gen A will become the single largest generation in the known human history at 2.5 billion members.\"}),/*#__PURE__*/e(\"p\",{children:\"Engagement rates between these two generations is higher within metaverse experiences, just as the gaming industry has achieved revolutionary growth over the past two decades. Consider the success of Fortnite and Roblox as of 2023 in this regard. With the metaverse implementing the best elements of gaming and digital interactions, Gen A and Gen Z are expected to become the most affluent groups utilizing the metaverse in the future.\"}),/*#__PURE__*/e(\"p\",{children:\"What does this mean for brands today? Just as the internet and social media granted brands new mediums to engage with and reach new audiences, the metaverse will provide the same benefits to those who take advantage of it. Today, it is extremely difficult for businesses and brands without an online presence to adequately compete. Even highly relevant brands in the pre-internet era that did not adapt lost significant recognition amongst new generations utilizing these digital mediums almost exclusively.\"}),/*#__PURE__*/e(\"p\",{children:\"Brands need to be thinking forward thinking today to ensure that they maintain their own relevancy with upcoming generations, especially when it comes to Gen A.\"}),/*#__PURE__*/e(\"h3\",{children:\"Early adopters gain exposure to the most growth\"}),/*#__PURE__*/e(\"p\",{children:\"After understanding the correlation between website/experience and user growth, and considering the massive impact that upcoming generations will have on the consumer economy this decade, it becomes apparent that early adopters are naturally exposed to the most growth. This is not to say that only early adopters become successful in the long term, nor is it to say that all early adopters are successful. 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Brands that are entering the Open Metaverse today, such as Nike, MasterCard, and Heineken, will benefit both from the ability to learn and refine their business models, as well as benefit from the coming exponential growth in other experiences, users, and value creation.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The key takeaway here is that as more brands are entering the Open Metaverse, there is more data on how to capture value in this new consumer market, what efficiencies can be introduced to improve business strategies, and, overall, what data is most important to ensuring that the brand captures relevancy over the next decade and beyond.\"}),/*#__PURE__*/e(\"p\",{children:\"As the internet population continues to improve its understanding of what the metaverse is, the Open Metaverse is entering something of a \u201Cgolden period\u201D for early adopters. 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They make blockchain data insightful through the platform itself, and through monthly, quarterly and yearly industry reports. In the past 5 years DappRadar has become a trusted authority for insights on the multichain dapp market.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"Following the announcement of Matera, tokenized metaverse experiences will be an entirely new asset class, representing the majority of the creation, transfer, and storage of value within the metaverse. DappRadar becoming a strategic Matera partner means the organization will be able to become the world\u2019s top destination for tracking this new asset class, just as users can do on the platform with DeFi and NFTs today.\"]}),/*#__PURE__*/e(\"p\",{children:\"\u201CThe DappRadar and Matera partnership is an exciting collaboration that promises to bring enriched insights to the metaverse narrative. 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Individuals visiting these areas play games for two to three hours per day, with more than 60 percent of them being returning visitors. The ad placements are all natively integrated with the venues. This enables both brand advertising spots and the teleportation of visitors to the advertisers\u2019 URL or through an e-commerce store to drive engagement or transaction. The packages that are available will allow brands to connect the virtual experience to the physical world, with real-life assets.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200B\",/*#__PURE__*/e(\"br\",{}),\"They are now integrated with top metaverse platforms like Decentraland and \",/*#__PURE__*/e(n,{href:\"https://somniumspace.com/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Somnium Space\"})}),\", and the inventory can reach over 75% of audience in several metaverse venues.\u200B\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"\u201CThe partnership with LandVault has allowed us to incorporate the virtual world alongside the physical world, with interoperability between them. Just as how consumers make credit card transactions at physical stores, they can do the same with their virtual wallets to pay for an experience or purchase wearables in Decentraland.\u201D \"}),\"\\xa0\u2013 Kelly Khoo, Chief Executive Officer, Clear Channel Singapore.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"We are providing a first-mover advantage for brands who want to get onboard the meta journey and gain early adopters\"}),',\" she adds.']}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"\u201CWe\u2019ve always had the intention of bringing brand experiences to the metaverse with our In-Play technology, and through our partnership with Clear Channel Singapore, we\u2019re able to achieve just that. This partnership is super exciting, not only because it\u2019s another step forward for brands to reach a nascent audience, but also because it\u2019s pushing the envelope for what\u2019s possible in advertising.\u201D - Samuel Huber, Founder & Chief Executive Officer, LandVault\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"About Clear Channel Singapore\"})}),/*#__PURE__*/e(\"p\",{children:\"In 2001, Clear Channel Singapore was awarded the world's largest street furniture contract to Design, Build and Operate (DBO) 3,200 bus and taxi shelters across Singapore. Its second-to-none island-wide coverage offers a variety of consumer touchpoints through a variety of media formats.\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"In the last 20 years, Clear Channel Singapore accelerated and transformed its business, from a pure play Out-of-Home business into what it is today: a high-growth, digital and tech-led company, leading the way in making OOH scientific: data-led, fact-based, and insight-driven.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"About Clear Channel Outdoor Holdings\"})}),/*#__PURE__*/e(\"p\",{children:\"Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world\u2019s largest outdoor advertising companies with a diverse portfolio of approximately 500,000 displays in 22 countries across North America, Europe, Latin America and Asia, reaching millions of people monthly. Comprising two\\xa0business divisions \u2013 Clear Channel Outdoor Americas (CCOA), the U.S. and Caribbean business division, and Clear Channel International (CCI). 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The company also enables users to find one another inside these worlds in near real-time via its \",/*#__PURE__*/e(n,{href:\"http://extension.lighthouse.world/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"browser extension\"})}),\".\\xa0\"]}),/*#__PURE__*/t(\"p\",{children:[\"By creating this partnership, both \",/*#__PURE__*/e(n,{href:\"https://matera.landvault.io/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Matera\"})}),\" and Lighthouse can simultaneously align their objectives of improving the process of connecting users and creators, making experiences not only easier to build but easier to find.\"]}),/*#__PURE__*/e(\"p\",{children:'Jonathan Brun, co-founder and CEO of Lighthouse, shared his enthusiasm for this partnership: \"Matera is a much-needed step forward for the entire space. 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Thanks to this partnership, navigating across metaverse platforms and metaverse experiences will be frictionless and efficient.\"}),/*#__PURE__*/e(\"p\",{children:\"Lighthouse, by partnering with Matera, will become a seamless gateway for users to leverage, forming bridges between worlds regardless of the ecosystem. In many ways, this creates a far more interoperable Open Metaverse and helps to accomplish the vision of an experience-centric web.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),'Head of Ecosystem Partnerships at Matera, Alessandro Capezza explained: \"Matera will allow Lighthouse to offer a richer search experience to users, which is a critical piece in bringing mainstream adoption to the entire space. We are proud to have Lighthouse, one of the most exciting project in the space, as a partner and look forward to building the Open Metaverse together.\"']}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"About Lighthouse\"})}),/*#__PURE__*/e(\"p\",{children:\"Lighthouse is building the open metaverse navigation engine, a unified interface empowering users to search for places, events, friends, creators, and experiences across and within virtual worlds. The Lighthouse portal currently indexes experiences from more than 20 leading virtual worlds, including ecosystems such as Hyperfy, Mona, Oncyber, Portals, Spatial, The Sandbox, and many others.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(n,{href:\"https://lighthouse.world/home\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Website\"})})}),/*#__PURE__*/e(\"strong\",{children:\" |\"}),/*#__PURE__*/e(n,{href:\"https://discord.com/invite/lighthousewrld\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\" Discord\"})})}),/*#__PURE__*/e(\"strong\",{children:\" |\"}),/*#__PURE__*/e(n,{href:\"https://twitter.com/Lighthouse_wrld\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\" Twitter\"})})}),/*#__PURE__*/e(\"strong\",{children:\" |\"}),/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/company/lighthousemeta\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\" LinkedIn\"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:/*#__PURE__*/e(\"strong\",{children:\"About Matera\"})}),/*#__PURE__*/e(\"p\",{children:\"Matera is an open protocol that enables the tokenization of metaverse experiences. Through this technology, people and companies can come together, co-create, tokenize and trade experiences and ventures in the Open Metaverse.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://matera.landvault.io/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Website\"})})}),/*#__PURE__*/e(\"strong\",{children:\" | \"}),/*#__PURE__*/e(n,{href:\"https://discord.com/invite/landvault\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Discord\"})})}),/*#__PURE__*/e(\"strong\",{children:\" | \"}),/*#__PURE__*/e(n,{href:\"https://www.twitter.com/thelandvault\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"Twitter\"})})}),/*#__PURE__*/e(\"strong\",{children:\" | \"}),/*#__PURE__*/e(n,{href:\"https://www.linkedin.com/company/thelandvault\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:/*#__PURE__*/e(\"strong\",{children:\"LinkedIn\"})})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText12=/*#__PURE__*/t(i.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",\"data-framer-asset\":\"data:framer/asset-reference,vdmZh93TUnasPAR2YmM9JHbhYU.png\",\"data-framer-height\":\"885\",\"data-framer-width\":\"1574\",height:\"442\",src:\"https://framerusercontent.com/images/vdmZh93TUnasPAR2YmM9JHbhYU.png\",srcSet:\"https://framerusercontent.com/images/vdmZh93TUnasPAR2YmM9JHbhYU.png?scale-down-to=512 512w,https://framerusercontent.com/images/vdmZh93TUnasPAR2YmM9JHbhYU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vdmZh93TUnasPAR2YmM9JHbhYU.png 1574w\",style:{aspectRatio:\"1574 / 885\"},width:\"787\"}),/*#__PURE__*/e(\"p\",{children:\"We're stoked to announce our partnership with Dubai-based leaders in providing Metaverse as a Service, Metapolis, to assist users in turning metaverse experiences into investable assets. Additionally, the alliance will help brands and companies to expand quickly into the virtual world.\\xa0\"}),/*#__PURE__*/e(\"p\",{children:\"The partnership offers a unique opportunity for both parties. As an official builder for Metapolis, LandVault will have a chance to showcase its virtual real estate building expertise on a cutting-edge platform.\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"Having built over 200 projects in the metaverse, owning and renting its virtual land to brands like Mastercard, Heineken, Standard Chartered, or web3 IP like World of Women, we have also developed a new protocol called \",/*#__PURE__*/e(n,{href:\"https://matera.landvault.io/\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"Matera\"})}),\" that brings experiences on chain by minting them as NFTs to make them tradable on marketplaces. Integration with Matera Protocol will allow for the tokenization of experiences within the metaverse and accelerate economic growth.\\xa0\"]}),/*#__PURE__*/e(\"p\",{children:\"Metapolis is a Metaverse as a Service, providing the technology layer for interoperability, safety, security and identity for brands to deploy their own metaverse platform. Metapolis provides easy onboarding of web2 and web3 clients looking to establish their metaverse presence through providing new immersive experiences and layers of engagement for their customers. Metapolis also works with brands looking at how they can apply their business model to the metaverse, and will use LandVault's expertise to build and deploy engaging experiences on their platform.\\xa0\\xa0\"}),/*#__PURE__*/t(\"p\",{children:[\"A recent study by \",/*#__PURE__*/e(\"strong\",{children:\"BlueWeave Consulting\"}),\" revealed that the Global Metaverse market was worth $40.7 billion in 2021. The market is poised to grow at a CAGR of 40.5% with projected revenues of around\",/*#__PURE__*/e(n,{href:\"https://www.globenewswire.com/news-release/2022/11/09/2552265/0/en/Global-Metaverse-Market-to-Grow-at-a-CAGR-of-40-5-during-Forecast-Period-BlueWeave-Consulting.html\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\" $439.0 billion by the end of 2028\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Sam Huber, CEO of LandVault, said: \"}),\"\u201C\",/*#__PURE__*/e(\"em\",{children:\"By teaming up with Metapolis, LandVault is now even better equipped to build across the top platforms. 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Together Metapolis and LandVault will help the drive towards mass adoption.\u201D\\xa0\"]})]}),/*#__PURE__*/e(\"p\",{children:\"In November, LandVault co-sponsored Good Morning Web3 London with Metapolis. 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By tokenizing the experience layer of the metaverse, Matera creates a completely new investment class while placing the greatest layer of value generation on-chain for the first time ever.\"]}),/*#__PURE__*/e(\"p\",{children:\"The opportunities this unlocks is extraordinary, making it possible for anyone with a crypto wallet and means to invest in any given metaverse experience. The creation of this new market will help to drive considerable growth to the metaverse over the next several years while ensuring that the web3 qualities of decentralization and permissionless building become a real attribute to the metaverse.\"}),/*#__PURE__*/e(\"h3\",{children:\"Improving stakeholder coordination and build times\"}),/*#__PURE__*/e(\"p\",{children:\"\\xa0A major component of scaling the metaverse towards millions of users is improving the coordination and efficiency associated with planning, building, and launching metaverse experiences. To date, the process of developing the land layer into the experience layer of the metaverse has been a methodical, manual process. There is considerable effort needed to properly coordinate actions and resources between stakeholders and even greater efforts required to successfully execute this process hundreds of times.\"}),/*#__PURE__*/t(\"p\",{children:[\"According to \",/*#__PURE__*/e(n,{href:\"https://landvault.io/blog/build-accelerate-scale\",openInNewTab:!0,smoothScroll:!1,children:/*#__PURE__*/e(\"a\",{children:\"LandVault\u2019s internal data\"})}),\", one metaverse experience requires an average of:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"8 Weeks\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"14 Designers, Creative Directors, Account Managers\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"55 Email Exchanges\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"$15,000 in Admin Expenses (excluding costs of build or land)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"This is in addition to the necessary project management expenses, resource costs (buying land and/or compensating builders), and legal fees. 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