{
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  "sources": ["ssg:https://framerusercontent.com/modules/QgZMRWXrjPbzNou0tBgP/BJNSISyGhtsbzl0ysOxl/FQvmAEkBv-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as r,Link as o}from\"framer\";import{motion as a}from\"framer-motion\";import*as n from\"react\";import{Youtube as i}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js\";export const richText=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Overview of TikTok Advertising\"}),/*#__PURE__*/t(\"p\",{children:[\"It didn\u2019t take long for TikTok to become one of the largest social media platforms in the world. With over \",/*#__PURE__*/e(o,{href:\"https://www.businessofapps.com/data/tik-tok-statistics/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"600 million monthly active users\"})})}),\", this tech giant continues to grow at a scale that has surpassed both Instagram and Facebook!\"]}),/*#__PURE__*/e(\"p\",{children:\"Because TikTok\u2019s advertising platform is new, there are less advertisers on the platform which creates a massive opportunity to create more affordable ad campaigns which have a higher ROI than on other platforms. We've seen CPMs up to 5x cheaper on TikTok's advertising platform than on the Facebook advertising platform for the same brand. TikTok ad creative however, is quite different than ad creative you\u2019d run on instagram, YouTube, or other channels. User generated content is the key to finding success on TikTok and spreading your brands reach.\"}),/*#__PURE__*/e(\"p\",{children:\"Because TikTok\u2019s advertising platform is new, there are less advertisers on the platform which creates a massive opportunity to create more affordable ad campaigns which have a higher ROI than on other platforms. We've seen CPMs up to 5x cheaper on TikTok's advertising platform than on the Facebook advertising platform for the same brand. TikTok ad creative however, is quite different than ad creative you\u2019d run on instagram, YouTube, or other channels. User generated content is the key to finding success on TikTok and spreading your brands reach.\"}),/*#__PURE__*/e(\"h2\",{children:\"Types of TikTok Ads\"}),/*#__PURE__*/t(\"p\",{children:[\"TikTok offers a variety of paid advertising options. It\u2019s important to know which types of TikTok ads are right for your business and the growth you are looking for.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"In-Feed Video Ads:\"}),\" TikTok displays your short form video ad natively on the user\u2019s for-you page. These 15-60 second ads blend seamlessly with the users feed, both looking and feeling like native content.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Branded Effects:\"}),\" Similar to Snapchat ads and Instagram ads, with TikTok\u2019s branded effects, you can create custom stickers, AR effects, and filters. Branded effects are extremely popular across TikTok users and are a great way to engage with your audience.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Branded Hashtag Challenges:\"}),\" Hashtag challenges appear in the discovery page and are a great way of engaging audiences by promoting user created content. A link in the discovery page will take users to see other content with the same hashtags.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Brand Takeover Ads:\"}),\" A 3-5 second branded video that appears right when a user launches TikTok, and also appears in the for-you page. These can help drive traffic to either a hashtag challenge or a landing page.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"TopView Ads:\"}),\" These are full screen video ads that can be up to 60 seconds long. They launch immediately upon opening and are a great way to guarantee reach by having no other competing content on the screen for users.\u200D\"]}),/*#__PURE__*/e(\"h2\",{children:\"How to Set-Up and Launch a TikTok Ad\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 1: Create a TikTok for Business account.\"}),/*#__PURE__*/e(\"br\",{}),\"Creating a Business account will allow you to access the TikTok Ads Manager to create and manage your advertising campaigns.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Step 2: Determine your advertising goals.\",/*#__PURE__*/e(\"br\",{})]}),\"Knowing your goals will help you create a campaign that is aligned with your business objectives. There are several advertising goals that you can pursue on TikTok:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Brand awareness\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),\" This goal is about increasing the visibility and familiarity of your brand among TikTok users.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Traffic\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),' You can use TikTok\\'s \"Website Conversion\" objective to create ads that encourage users to click through to your website. You can also use the \"App Install\" objective to drive downloads of your app.',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Leads\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),' TikTok\\'s \"Lead Generation\" objective allows you to create ads that capture user information, such as email addresses or phone numbers, through a form that appears within the ad. This can be a useful way to generate leads and build your customer database.',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Sales\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),' If you want to drive sales of your products or services, you can use TikTok\\'s \"Conversion\" objective to create ads that encourage users to make a purchase. You can also use the \"Catalog Sales\" objective to promote specific products from your online store.',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"Engagement\"})}),/*#__PURE__*/e(\"strong\",{children:\":\"}),' You can use the \"Video View\" objective to create ads that encourage users to watch your videos, or the \"Page Like\" objective to increase the number of followers for your brand\\'s TikTok account.']}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Step 3: Choose your target audience.\",/*#__PURE__*/e(\"br\",{})]}),'TikTok allows you to target your ads based on demographics, interests, and behaviors. You can also use the \"Lookalike Audience\" feature to reach users who are similar to your existing customers.']}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/t(\"strong\",{children:[\"Step 4: Create your ad.\",/*#__PURE__*/e(\"br\",{})]}),'Use the \"Creative Lab\" to create and edit your ad content. You can choose from a variety of templates and design elements to create an ad that stands out. You will need to upload images or videos and add ad copy and call-to-action buttons.',/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'Before you submit your ad, be sure to review all of the details to ensure that everything is correct. Once you\\'re satisfied with your ad, click the \"Submit\" button to submit it for review.']}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Step 5: Set your budget and schedule.\",/*#__PURE__*/e(\"br\",{})]}),\"TikTok allows you to set a daily or lifetime budget for your campaign. You can also choose to run your ad continuously or schedule it to run at specific times.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"If you select \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Lifetime Budget,\"'})}),\" you will need to enter the total amount that you want to spend on your campaign over the entire duration of the campaign.\",/*#__PURE__*/e(\"br\",{}),\"If you select \",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:'\"Daily Budget,\"'})}),\" you will need to enter the amount that you want to spend on your campaign each day.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"TikTok requires a minimum budget of $50 for lifetime budgets and $10 for daily budgets. Be sure to set a budget that is appropriate for your advertising goals and target audience.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Step 6: Monitor your campaign's performance.\",/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"TikTok provides detailed analytics and reports to help you understand how your ad is performing and make adjustments as needed. For example, you may need to adjust your budget over time to optimize your campaign's performance, or you might decide to change the copy of your call-to-actions.\u200D\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Step 7: Leverage programmatic advertising for scale and efficiency.\"})}),/*#__PURE__*/t(\"p\",{children:[\"Once your TikTok campaign is running smoothly, consider using programmatic advertising to further enhance your strategy. Programmatic platforms can automate ad placements across multiple channels\u2014including TikTok\u2014based on real-time data and performance. This not only saves time but also helps you optimize your budget by targeting the right users at the right moment, increasing your return on ad spend. Check out this article by \",/*#__PURE__*/e(o,{href:\"https://www.designrush.com/agency/ad-agencies/b2b/trends/b2b-programmatic-advertising\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"DesignRush\"})})}),\" to learn more about programatic advertising.\"]}),/*#__PURE__*/e(\"h2\",{children:\"TikTok Ad Examples\"}),/*#__PURE__*/t(\"p\",{children:[\"We created these in-feed video ads for \",/*#__PURE__*/e(o,{href:\"https://pontofootwear.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Ponto Footwear\"})})}),\" to promote their sustainable \",/*#__PURE__*/e(o,{href:\"https://pontofootwear.com/mens/slate-blue-1\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"dress sneaker\"})})}),/*#__PURE__*/e(\"strong\",{children:\". \"}),\"This campaign\u2019s primary goal was to drive conversions by getting users to a product page which was linked in the ad.\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/ooLnV77Ft5Y\"})})}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/Wkgl05h6BsY\"})})}),/*#__PURE__*/e(\"p\",{children:\"Ponto wanted to get their sustainability message across to consumers, while also creating content that felt organic and natural to the TikTok platform. We worked with influencers to create videos and then ran them as in-feed video ads.\"}),/*#__PURE__*/t(\"p\",{children:[\"Ponto\u2019s CPM\u2019s are \",/*#__PURE__*/e(\"strong\",{children:\"75% cheaper\"}),\" on TikTok than they are on the Facebook Ads platform.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.savorbeauty.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Savor Beauty\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"also utilizes the in-feed video ads to promote their fast-selling new skincare product: the \",/*#__PURE__*/e(o,{href:\"https://www.savorbeauty.com/collections/peels/products/yuzu-lemonade-peel\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Yuzu Lemonade Peel\"})})}),\". Similar to Ponto, Savor Beauty used a link to drive users to the Yuzu product page, boosting the sales of the Yuzu Peel.\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/yJOzT2XDkaU\"})})}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(r,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/1de6WpgIbCrKkRcPfQcW/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(i,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/qaAkbl9Lvvg\"})})}),/*#__PURE__*/e(\"p\",{children:\"Using in-feed video ads, although for different target audiences entirely, both advertiser's used videos which were recorded in a way to blend in with user's native TikTok feed's. This tactic made the advertisements more engaging, prompting more views, high click through rates, and great conversion rates.\u200D\"}),/*#__PURE__*/e(\"h2\",{children:\"Influencers and User Generated Content (UGC)\"}),/*#__PURE__*/t(\"p\",{children:[\"Quality content is crucial to marketing and branding, and having influencers on social media channels creating and producing UGC for your brand can drive substantial conversions. Working with influencers can seem intimidating, but it is essential for TikTok advertising. Influencers can create in-feed ads, do brand takeovers, and participate in hashtag challenges to trigger engagement and build a loyal customer base. It helps you target audiences that you would otherwise pass over. Finding the right influencers in the right niche is important, and can lead to higher than average conversion rates.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"TikTok advertising can help build a strong foundation for your social media advertising efforts. We\u2019ve found that some of the most successful Instagram ad and Facebook ad campaigns utilize videos produced for TikTok ads. Having content created by influencers, as well as UGC is priceless in any social media advertising campaign. Advertising across multiple social media channels is extremely effective once you understand the basics of TikTok ads.\"]}),/*#__PURE__*/e(\"h2\",{children:\"icepop is Here to Help\"}),/*#__PURE__*/t(\"p\",{children:[\"With so many different TikTok advertising options available, it can be daunting trying to decide which option is right for your business. icepop is here to take all the stress and guesswork out of the equation. Our team will work with you to create the highest quality content for your business to target the right audiences and boost your sales.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"Our goal here at icepop is to maximize your return on ad-spend by creating, testing, and optimizing the most engaging ads, specifically for your business. Our team knows exactly how to tap into that gold mine of users and increase your ROI, brand awareness, and help you grow your business.\"]})]});export const richText1=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"If you're looking to track the effectiveness of your marketing campaigns, you might be familiar with UTM Parameters and how to use them in Google Analytics Universal Analytics properties. However, in Google Analytics 4, the way to access this data has completely changed. In this blog post, we'll explore how to view data sliced by UTM parameters in GA4, and a little refresher on what UTM parameters are, and why they are useful.\"}),/*#__PURE__*/e(\"h2\",{children:\"How to view data by UTM Parameter in GA4\"}),/*#__PURE__*/e(\"p\",{children:\"In GA4, there are actually two different ways to view data by UTM Parameter:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/t(\"strong\",{children:[\"Option 1:\",/*#__PURE__*/e(\"br\",{})]}),'Click on \"Reports\" then under acquisition click \u201COverview.\u201D']}),/*#__PURE__*/e(\"p\",{children:'Next, click \"Add Comparison\" at the top, under the search bar.'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"206\",src:\"https://framerusercontent.com/images/DUC0fuj3TmDdCAMF6wce79chc3s.png\",srcSet:\"https://framerusercontent.com/images/DUC0fuj3TmDdCAMF6wce79chc3s.png?scale-down-to=512 512w,https://framerusercontent.com/images/DUC0fuj3TmDdCAMF6wce79chc3s.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/DUC0fuj3TmDdCAMF6wce79chc3s.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/DUC0fuj3TmDdCAMF6wce79chc3s.png 2100w\",style:{aspectRatio:\"2100 / 412\"},width:\"1050\"}),/*#__PURE__*/e(\"p\",{children:'In the \"Dimension\" field, You can now select the UTM parameter you wish to segment the data by.'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"405\",src:\"https://framerusercontent.com/images/6eg3lDFbDNqJVWXfWva8f5RII9g.png\",srcSet:\"https://framerusercontent.com/images/6eg3lDFbDNqJVWXfWva8f5RII9g.png 610w\",style:{aspectRatio:\"610 / 810\"},width:\"305\"}),/*#__PURE__*/e(\"p\",{children:\"You will see the UTM parameters you're using start to populate here like:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(33, 33, 33)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session manual ad content (utm_content)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session manual term (utm_term)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session medium (utm_medium)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Session source (utm_source)\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Option 2:\"})}),/*#__PURE__*/e(\"p\",{children:'Click on \"Reports\" then under acquisition click \u201CTraffic Acquisition.\u201D Here, you\u2019ll see data grouped by traffic channel.'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"390\",src:\"https://framerusercontent.com/images/duUl2tWUuhwkPkW3sqyLhxoOzg.png\",srcSet:\"https://framerusercontent.com/images/duUl2tWUuhwkPkW3sqyLhxoOzg.png?scale-down-to=512 512w,https://framerusercontent.com/images/duUl2tWUuhwkPkW3sqyLhxoOzg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/duUl2tWUuhwkPkW3sqyLhxoOzg.png 1228w\",style:{aspectRatio:\"1228 / 780\"},width:\"614\"}),/*#__PURE__*/e(\"p\",{children:'In GA4, a \"dimension\" refers to a descriptive attribute or characteristic of data. Adding a secondary dimension to your data analysis simply involves adding a second attribute to help you gain further insights into your traffic data.\u200D'}),/*#__PURE__*/e(\"p\",{children:\"If you click on the dropdown next to the blue plus sign, you can change the primary dimension of how the data is grouped. Clicking the blue plus sign will add a secondary dimension.\"}),/*#__PURE__*/e(\"p\",{children:\"The primary and secondary dimensions can be different UTM parameters:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"383\",src:\"https://framerusercontent.com/images/VFXvQ1mqO8UvNCBE9x2zmbu9qM4.png\",srcSet:\"https://framerusercontent.com/images/VFXvQ1mqO8UvNCBE9x2zmbu9qM4.png?scale-down-to=512 512w,https://framerusercontent.com/images/VFXvQ1mqO8UvNCBE9x2zmbu9qM4.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/VFXvQ1mqO8UvNCBE9x2zmbu9qM4.png 1382w\",style:{aspectRatio:\"1382 / 766\"},width:\"691\"}),/*#__PURE__*/e(\"p\",{children:\"By viewing data by UTM parameter in GA4, you can see which sources, mediums, and campaigns are driving the most traffic and conversions. This information can help you optimize your marketing efforts and make data-driven decisions about where to focus your marketing budget.\u200D\"}),/*#__PURE__*/e(\"p\",{children:\"Now, if this all sounds a little confusing, you might need a refresher on UTM Parameters.\"}),/*#__PURE__*/e(\"h2\",{children:\"What are UTM Parameters\"}),/*#__PURE__*/e(\"p\",{children:\"UTM parameters are pieces of code that you can add to the end of a URL to track the source, medium, and campaign of your website traffic. There are five UTM parameters in total:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(33, 33, 33)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"utm_source: This parameter identifies the source of your traffic, such as a search engine or social media platform.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"utm_medium: This parameter identifies the medium through which your traffic arrived, such as email or paid search.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"utm_campaign: This parameter identifies the specific marketing campaign that drove the traffic, such as a seasonal sale or product launch.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"utm_term: This parameter is used for paid search campaigns and identifies the keywords that triggered the ad.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"utm_content: This parameter is used to differentiate between different versions of the same ad, such as two different headlines.\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By adding UTM parameters to your links, you can track where your traffic is coming from and which campaigns are driving the most clicks and conversions.\"}),/*#__PURE__*/t(\"p\",{children:[\"Dynamic UTM parameters automate the process of tagging your marketing campaigns with UTM parameters. With dynamic UTM parameters, you can create a template for your UTM parameters and then have them automatically populated with the appropriate values based on the user's behavior or the specific campaign. To learn more about dynamic UTM parameters, called tracking templates: \",/*#__PURE__*/e(o,{href:\"https://www.icepop.co/blog/google-ads-tracking-template-and-utm-parameters\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Click Here\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"Why are UTM Parameters Useful\"}),/*#__PURE__*/e(\"p\",{children:\"UTM parameters are useful for a few reasons:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(33, 33, 33)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They allow you to track the effectiveness of your marketing campaigns:\"}),\" By adding UTM parameters to your links, you can see which campaigns are driving the most traffic and conversions. This information can help you optimize your marketing efforts and focus on what's working.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They help you understand your audience:\"}),\" UTM parameters can give you insights into where your audience is coming from and what they are interested in. This information can help you tailor your content and marketing to better meet their needs.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"They can help you make data-driven decisions:\"}),\" With UTM parameters, you can see which campaigns are driving the most revenue or conversions. This information can help you make informed decisions about where to allocate your marketing budget.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"What are utm_source_platform, utm_creative_format, and utm_marketing_tactic in GA4\"}),/*#__PURE__*/t(\"p\",{children:[\"In addition to the commonly used UTM parameters such as utm_source, utm_medium, and utm_campaign, GA4 also offers several other parameters including utm_source_platform, utm_creative_format, and utm_marketing_tactic. To get a complete list of all eight parameters from \",/*#__PURE__*/e(o,{href:\"https://support.google.com/analytics/answer/11242870?hl=en\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Google, Click Here\"})})}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),'Each of these parameters includes dimensions with different \"scopes.\" Session-scoped dimensions describe a specific session being analyzed, while user-scoped dimensions describe the person performing the action. For example, the \"First user source\" dimension referenced by the utm_source parameter will always reflect the same source, even if that user returns to the site in the future from a different source.']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"259\",src:\"https://framerusercontent.com/images/LijYehBSW2IPeqciZ1gJq6beX20.png\",srcSet:\"https://framerusercontent.com/images/LijYehBSW2IPeqciZ1gJq6beX20.png?scale-down-to=512 512w,https://framerusercontent.com/images/LijYehBSW2IPeqciZ1gJq6beX20.png 764w\",style:{aspectRatio:\"764 / 518\"},width:\"382\"})]});export const richText2=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Smartrr is the leading subscription app for Shopify brands. Built with your end customer in mind, Smartrr increases brand engagement and lifetime value (LTV) with a variety of out-of-the-box subscription models, a beautifully branded subscriber account experience, member-only benefits, and more. Join the likes of high-growth brands who have seen an average of 15X more sales over the lifetime of a subscriber such as:\",/*#__PURE__*/e(o,{href:\"https://slatemilk.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\" Slate Milk\"})})}),/*#__PURE__*/e(o,{href:\"https://starface.world/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\", Starface, \"})})}),/*#__PURE__*/e(o,{href:\"https://shopremi.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Remi\"})})}),/*#__PURE__*/e(\"strong\",{children:\", \"}),\"and \",/*#__PURE__*/e(o,{href:\"https://jolieskinco.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Jolie\"})})}),/*#__PURE__*/e(\"strong\",{children:\".\"})]}),/*#__PURE__*/t(\"p\",{children:[\"All icepop clients have access to white-glove migrations and a dedicated customer success manager to ensure a successful onboarding experience! In addition, Smartrr offers a 14-day free trial and one month free on its:\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(o,{href:\"https://smartrr.com/pricing\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Grow Plan.\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"At icepop, we have helped switch multiple brands over to Smartrr and have been extremely satisfied with the results. The user-friendly, intuitive platform has made it easy for us to gather data from our marketing efforts, and has made the overall transition process from another service provider to Smartrr a breeze.\"}),/*#__PURE__*/e(\"p\",{children:\"The platform is constantly updated with new features, ensuring that our clients are always ahead of the game. The Smartrr team is also incredibly helpful, with a quick response time which allows us to access support whenever necessary.\"}),/*#__PURE__*/e(\"h2\",{children:\"Powerful Features for a VIP Brand Experience\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Out of the Box Subscription Programs\",/*#__PURE__*/e(\"br\",{})]}),\"Smartrr makes it incredibly easy for merchants to set up advanced subscription programs. Offering build-a-box, sequential, prepaid, giftable and many other out of the box subscription models for brands to craft a customer experience unique to its customer\u2019s preferences and use of products.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"strong\",{children:[\"LTV Optimized Customer account portal\",/*#__PURE__*/e(\"br\",{})]}),\"Going above and beyond the traditional skip, pause, and cancel, Smartrr offers the option to gift, send now, change frequencies, add additional products, and many other features that give your customer complete autonomy over their subscription.\",/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"strong\",{children:[\"Natively Compatible with Shopify Checkout & Apps\",/*#__PURE__*/e(\"br\",{})]}),\"Recently listed as the top advanced subscription app in the ecosystem by Shopify, Smartrr is the most natively compatible subscription solution and takes full advantage of a Seamless Shopify checkout flow. Check out that blog:\",/*#__PURE__*/e(o,{href:\"https://www.shopify.com/blog/subscription-apps\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\" Here\"})})}),/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"strong\",{children:[\"First-of-its-kind Bundle Builder\",/*#__PURE__*/e(\"br\",{})]}),\"Experience a seamless handoff to your 3PL without sacrificing your customer experience. Smartrr\u2019s bundle builder allows merchants to add additional layers of customization and personalization to their customer experience. Simultaneously, Smartrr allows merchants to unlock post-inventory reporting for the first time in the subscription space with the ability to send bundles to your 3PL via custom attributes or line items.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"strong\",{children:[\"Built in Loyalty & Rewards Program\",/*#__PURE__*/e(\"br\",{})]}),\"Also a first in the subscription space, Smartrr has a loyalty and rewards program built into its customer account portal. Treat your subscribers like the VIP members that they are and reward them on their third subscription order or for gifting your product to a friend.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"strong\",{children:[\"Advanced Subscription Analytics\",/*#__PURE__*/e(\"br\",{})]}),\"Powered by Looker, Smartrr\u2019s advanced analytics gives you actionable business insights into both your one-time orders and your subscription orders. Reporting on data like retention cohort analysis goes a long way when measuring churn and subscription program optimization.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"strong\",{children:[\"Unrivaled Customer Support\",/*#__PURE__*/e(\"br\",{})]}),\"Partnered with a dedicated Customer Success Manager, Smartrr's support is unmatched with white-glove migrations, guided onboarding, and ongoing outreach to ensure your subscription program is seeing its full potential.\u200D\"]}),/*#__PURE__*/e(\"h2\",{children:\"Smartrr Subscriptions In Action\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"412\",src:\"https://framerusercontent.com/images/6JRF7eGrVh9ri0Q0iCGLUGkh0fE.png\",srcSet:\"https://framerusercontent.com/images/6JRF7eGrVh9ri0Q0iCGLUGkh0fE.png?scale-down-to=512 512w,https://framerusercontent.com/images/6JRF7eGrVh9ri0Q0iCGLUGkh0fE.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/6JRF7eGrVh9ri0Q0iCGLUGkh0fE.png 1999w\",style:{aspectRatio:\"1999 / 825\"},width:\"999\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://cookingpanda.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Cooking Panda:\"})})})}),/*#__PURE__*/e(\"p\",{children:\"Cooking Panda is currently taking advantage of Smartrr\u2019s new customer account portal and it looks incredible. The brand is currently offering one-time add ons and flexible subscription options such as the ability for customers to gift their next order to a friend.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"582\",src:\"https://framerusercontent.com/images/sikD8asL2FadBm22XTJumRv9TB0.png\",srcSet:\"https://framerusercontent.com/images/sikD8asL2FadBm22XTJumRv9TB0.png?scale-down-to=512 512w,https://framerusercontent.com/images/sikD8asL2FadBm22XTJumRv9TB0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/sikD8asL2FadBm22XTJumRv9TB0.png 1974w\",style:{aspectRatio:\"1974 / 1165\"},width:\"987\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(o,{href:\"https://www.bankrollcoffee.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Bankroll Coffee:\"})})})}),/*#__PURE__*/t(\"p\",{children:[\"Bankroll Coffee has an entire landing page in its main navigation dedicated to subscriptions. Also offering flexibility out of the gate and taking advantage of Smartrr\u2019s one-time add ons in the customer account portal, Bankroll has seen a \",/*#__PURE__*/e(\"strong\",{children:\"36% increase in Average Order Value (AOV) YTD!\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"483\",src:\"https://framerusercontent.com/images/AA8PI5hW6KhGWoujfTDeOkPdeAg.png\",srcSet:\"https://framerusercontent.com/images/AA8PI5hW6KhGWoujfTDeOkPdeAg.png?scale-down-to=512 512w,https://framerusercontent.com/images/AA8PI5hW6KhGWoujfTDeOkPdeAg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/AA8PI5hW6KhGWoujfTDeOkPdeAg.png 1442w\",style:{aspectRatio:\"1442 / 967\"},width:\"721\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://www.psgoodtimes.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"PS Good Times:\"})})}),\"\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"PS\\xa0Good Times' Product Detail Page (PDP) offers a ton of flexibility off the bat and sets the bar high on what customers can expect from their subscription experience. Not to mention the brand has seen a steady growth on Smartrr with its \",/*#__PURE__*/e(\"strong\",{children:\"subscription revenue up 29% YTD.\"})]}),/*#__PURE__*/e(\"h3\",{children:\"Smartrr vs Recharge\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"356\",src:\"https://framerusercontent.com/images/V8aQsAzFQk33SWuGuE3iD3KY3k.png\",srcSet:\"https://framerusercontent.com/images/V8aQsAzFQk33SWuGuE3iD3KY3k.png?scale-down-to=512 512w,https://framerusercontent.com/images/V8aQsAzFQk33SWuGuE3iD3KY3k.png 892w\",style:{aspectRatio:\"892 / 713\"},width:\"446\"}),/*#__PURE__*/t(\"p\",{children:[\"With so many brands finding success after implementing Smartrr\u2019s technology, it is clear the brand is the winning Shopify subscription management service when put head to head with Recharge. Several brands have \",/*#__PURE__*/e(o,{href:\"https://hellobubble.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:\"\u200D\"})}),\" both \",/*#__PURE__*/e(\"strong\",{children:\"doubled subscription revenue\"}),\" in 60 days of migrating to Smartrr from Recharge including \",/*#__PURE__*/e(o,{href:\"https://hellobubble.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Bubble\"})})}),/*#__PURE__*/e(\"strong\",{children:\" \"}),\"and\",/*#__PURE__*/e(o,{href:\"https://slatemilk.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\" Slate Milk.\"})})})]}),/*#__PURE__*/e(\"h3\",{children:\"Looking Ahead\"}),/*#__PURE__*/t(\"p\",{children:[\"\u201CI\u2019ve seen Smartrr\u2019s subscription management boost subscription revenue and increase subscriber retention rates time after time. There\u2019s also nothing more important than having proper analytics for your business, so it\u2019s crucial to invest in the right tools that offer the most relevant data like Smartrr.\u201D\",/*#__PURE__*/e(\"br\",{}),\"\u200D\",/*#__PURE__*/t(\"em\",{children:[\"- Jordan Banafsheha, CEO of icepop\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"Smartrr makes subscription management easy. \\xa0To take advantage of a 14 day free trial plus one month free head over to\",/*#__PURE__*/e(o,{href:\"http://smartrr.com/icepop\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\" smartrr.com/icepop!\"})})})]})]});export const richText3=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Google Analytics is a powerful tool that helps you understand how your online store is performing. However, it can be frustrating when your referral sources are polluted with payment gateway referrals like \",/*#__PURE__*/e(\"strong\",{children:\"pay.shopify.com\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Excluding pay.shopify.com from your referral sources is important for accurate reporting. When pay.shopify.com shows up as a referral source, it prevents you from seeing the original traffic source that brought the customer to your site. This makes it difficult to understand the effectiveness of your marketing campaigns and make data-driven decisions.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why pay.shopify.com Appears in Your Referral Sources\"}),/*#__PURE__*/t(\"p\",{children:[\"When customers use the 1-click payment feature on your Shopify store, their information is updated in the checkout and results in pay.shopify.com appearing as a \",/*#__PURE__*/e(\"strong\",{children:\"direct referral source\"}),\" during the checkout process.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"br\",{}),\"As a result, pay.shopify.com shows up as the last touchpoint in your top conversion path report:\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"358\",src:\"https://framerusercontent.com/images/QialhfRUcI0xvCHzM2JFCcUqs.png\",srcSet:\"https://framerusercontent.com/images/QialhfRUcI0xvCHzM2JFCcUqs.png?scale-down-to=512 512w,https://framerusercontent.com/images/QialhfRUcI0xvCHzM2JFCcUqs.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QialhfRUcI0xvCHzM2JFCcUqs.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QialhfRUcI0xvCHzM2JFCcUqs.png 2454w\",style:{aspectRatio:\"2454 / 716\"},width:\"1227\"}),/*#__PURE__*/e(\"h2\",{children:\"How to Exclude pay.shopify.com from Your Referral Sources\"}),/*#__PURE__*/e(\"p\",{children:\"To exclude pay.shopify.com from your referral sources, follow these simple steps:\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 1:\"}),\" Go to Google Analytics and log in to your account.\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"strong\",{children:\"Step 2:\"}),\" Navigate to Admin > Property > Tracking Info > Referral Exclusion List.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"560\",src:\"https://framerusercontent.com/images/fjV8wfNLoVNTLQJ0hezlfd61o8.png\",srcSet:\"https://framerusercontent.com/images/fjV8wfNLoVNTLQJ0hezlfd61o8.png?scale-down-to=1024 822w,https://framerusercontent.com/images/fjV8wfNLoVNTLQJ0hezlfd61o8.png 900w\",style:{aspectRatio:\"900 / 1120\"},width:\"450\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 3:\"}),' Click on \"Add Referral Exclusion\" and enter \"shopify.com\" and \"shop.app\" as the exclusions.']}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"238\",src:\"https://framerusercontent.com/images/UEKyDqjs3lQhVAvZZaNbB4wg8kU.png\",srcSet:\"https://framerusercontent.com/images/UEKyDqjs3lQhVAvZZaNbB4wg8kU.png?scale-down-to=512 512w,https://framerusercontent.com/images/UEKyDqjs3lQhVAvZZaNbB4wg8kU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/UEKyDqjs3lQhVAvZZaNbB4wg8kU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/UEKyDqjs3lQhVAvZZaNbB4wg8kU.png 2188w\",style:{aspectRatio:\"2188 / 476\"},width:\"1094\"}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s it! This will remove pay.shopify.com from your referral sources for all data moving forward, and your proper channel will begin reporting last-click revenue.\"}),/*#__PURE__*/e(\"h3\",{children:\"Other Domains to Exclude\"}),/*#__PURE__*/e(\"p\",{children:\"While you are updating your referral exclusion list, it's a good idea to exclude other domains that may be polluting your referral sources. Consider adding the following domains to your referral exclusion list:\"}),/*#__PURE__*/t(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(33, 33, 33)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The primary domain of your online store (such as example.com)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The Shop Pay domain (shop.app)\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Any external payment providers (such as paypal.com)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"By excluding these domains, you can ensure that your referral sources are accurate and that you have the information you need to make informed decisions about your marketing campaigns.\"})]});export const richText4=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the world of digital marketing, knowing where high converting traffic comes from is just as important as getting the traffic in the first place to understand how to replicate and scale success. Using UTM parameters, you can determine where high-quality leads are coming from and then allocate a larger budget into the specific campaigns that are driving those conversions.\"}),/*#__PURE__*/e(\"h2\",{children:\"What are UTM Parameters\"}),/*#__PURE__*/e(\"p\",{children:\"UTM stands for Urchin Traffic Monitor.\u200D\"}),/*#__PURE__*/e(\"p\",{children:\"These UTM parameters are a short line of code attached to the end of links to track online traffic from different sources. They might seem complicated, but essentially UTM parameters can be boiled down to 5 main components: source, medium, campaign, term, and content.\"}),/*#__PURE__*/t(\"p\",{children:[\"Here\u2019s an example UTM parameter, and then we\u2019ll break it down:\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/t(\"em\",{children:[\"utm_source=facebook&utm_medium=cpc&utm_campaign=Summer2021Sale&utm_term=neon%20Blue%20S\",/*#__PURE__*/e(\"br\",{}),\"hirts&utm_content=middle%20button\"]})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Source\"}),/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"The source determines which social media network, search engine, or other website source the traffic is coming from (ex. Facebook, Google, \",/*#__PURE__*/e(o,{href:\"https://webflow.com/services/tiktok-advertising\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Tiktok\"})})}),\", Blog).\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Medium\"}),/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"The medium is the specific channel that your traffic is coming from (ex. cost per click, organic, social).\",/*#__PURE__*/e(\"em\",{children:\"\u200D\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Campaign\"}),/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"The campaign is open to whatever you want it to be. It\u2019s great for naming things like product promotions, or separating keywords into buckets.\",/*#__PURE__*/e(\"em\",{children:\"\u200D\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Term\"}),/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"Although the term isn\u2019t widely used, it tracks the specific keywords or keyword phrases in your paid marketing campaign.\",/*#__PURE__*/e(\"em\",{children:\"\u200D\"})]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Content\"}),/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"Content is an optional tag that is most widely used to differentiate different links coming from the same source.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What are Tracking Template UTM Parameters\"}),/*#__PURE__*/e(\"p\",{children:\"Simply put, tracking templates, or dynamic UTM parameters, are a way to autofill the info you need for your tracking purposes. UTM parameters are crucial for tracking marketing campaigns, but it can be a painstaking process to manually type in the campaign, term, and content for each of the ads you\u2019re running.\"}),/*#__PURE__*/e(\"p\",{children:\"The good thing is... you don't have to.\"}),/*#__PURE__*/e(\"p\",{children:\"Companies like Facebook and Google let you set up UTM parameter tracking on the campaign level, so you don't have to go in and manually type in every specific piece of info you want to track on these links on every ad in each campaign. When you set up your parameters on the campaign level, you can also use Google and Facebook's autofill options so the data from all of your campaigns automatically is added as UTM parameters to your links.\"}),/*#__PURE__*/e(\"p\",{children:\"Continue reading to get a step by step instruction on how to set up a tracking template, or dynamic UTM tracking, in Google Ads:\"}),/*#__PURE__*/e(\"h3\",{children:\"How to Set Up Tracking Template UTM Parameters in Google Ads\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Step 1:\"}),\" Go to the campaign you want to set up, click settings, then additional settings, then campaign URL options.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"240\",src:\"https://framerusercontent.com/images/c8qo1VvgI50Eg8KaSQkEy8rDg.png\",srcSet:\"https://framerusercontent.com/images/c8qo1VvgI50Eg8KaSQkEy8rDg.png?scale-down-to=512 512w,https://framerusercontent.com/images/c8qo1VvgI50Eg8KaSQkEy8rDg.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/c8qo1VvgI50Eg8KaSQkEy8rDg.png 1115w\",style:{aspectRatio:\"1115 / 481\"},width:\"557\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"strong\",{children:\"Step 2: \"}),/*#__PURE__*/e(\"em\",{children:\"Tracking Template: \"}),\"insert this line of code:{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={_campaignname}&utm_content={creative}&utm_term={keyword}&utm_adgroup={adgroupid}&device={device}&placement={placement} \",/*#__PURE__*/e(\"em\",{children:\"*\"})]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"A full list of the parameters google can track: \"}),/*#__PURE__*/e(o,{href:\"https://support.google.com/google-ads/answer/6305348?hl=en#zippy=%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-ad-group-level%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-campaign-level%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-keyword-level%2Cfinal-url-tracking-template-or-custom-parameter\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"here\"})})})}),/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"strong\",{children:\"Step 3: \"}),/*#__PURE__*/e(\"em\",{children:\"Custom Parameters: \"}),\"you need to set up a custom parameter to autofill the campaign name because google won\u2019t do it for you. So you just type campaignname into the left, and the name of the campaign to the right.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"*Note: You cannot include spaces\u2026 instead use + or %20\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Google Autofill Parameter Breakdown\"}),/*#__PURE__*/e(\"p\",{children:\"You might be thinking, \u201Cthose parameters are slightly different from the 5 original UTM parameters!?\u201D: source, medium, campaign, term, and/ content. You\u2019re right, but let\u2019s break down these Google parameters and see how they stack up.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Standard UTM\",/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"Source: \"]}),\"google\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Medium: \"}),\"cpc\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Campaign: \\xa0\"}),\"{_campaignname} - Search | Brand\",/*#__PURE__*/e(\"em\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u200D\"})}),\"\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/t(\"em\",{children:[/*#__PURE__*/t(\"strong\",{children:[\"Dynamic\",/*#__PURE__*/e(\"br\",{}),\"\u200D\"]}),\"Term: \"]}),\"{keyword} - Google will automatically fill in the keyword associated with the specific ad and add it to the link\u200D\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Content: \"}),\"Google uses both &creative and &placement to replace content\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Creative: \"}),\"Google creates a unique ID for each specific ad\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Placement: \"}),\"Google will tell you know the location of the ad placement\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Device: \"}),\"Google will track which type of device was used to click on your link\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"em\",{children:\"Ad Group ID: \"}),\"If you have multiple ad groups in each campaign, Google will differentiate between them automatically and display it accordingly when you check your metrics in Google Analytics.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Test your Parameters\"}),/*#__PURE__*/e(\"p\",{children:\"Always be sure to test your parameters before you make them live. Especially at the campaign level, the parameters you set up will be active on every ad you have in your specific campaign.\"}),/*#__PURE__*/t(\"p\",{children:[\"Click on the blue \",/*#__PURE__*/e(\"em\",{children:\"Test\"}),\" button, and if all is clear, launch your new dynamic UTM parameters and start tracking your site traffic!\"]})]});export const richText5=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"At icepop, we\u2019re constantly looking for tools that we can share with clients to help improve customer experience on our clients websites, improve internal processes to help operators focus on the most important tasks they need to accomplish, and provide a positive ROI. We\u2019ve consistently seen review tools to be an issue for clients. We\u2019ve heard clients complain these tools are too expensive, some require extensive setup work and maintenance, others don\u2019t customize as much as the brands would like, and a slew of other issues. Today we\u2019re excited to announce a new partnership between icepop and \",/*#__PURE__*/e(\"strong\",{children:\"\u200D\"}),/*#__PURE__*/e(o,{href:\"https://junip.co/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Junip.\"})})})]}),/*#__PURE__*/e(\"p\",{children:\"When looking for a reliable service to provide reviews for e-commerce brands, no one does it better than Junip. Junip makes it easy to build trust with your customers by obtaining genuine, in-depth reviews that leverage photos, videos and custom questions. Take advantage of Junip\u2019s painless 3 step setup process to start getting reviews within minutes.\u200D\"}),/*#__PURE__*/t(\"p\",{children:[\"All icepop clients have access to a whiteglove onboarding experience where Junip will handle migration and set up of the new service. Start your free 14-day free trial now, and then get 25% off your first 2 months:\",/*#__PURE__*/e(\"strong\",{children:\" \"}),/*#__PURE__*/e(o,{href:\"https://junip.co/p/icepop\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"https://junip.co/p/icepop\"})})}),\"\u200D\"]}),/*#__PURE__*/e(\"h2\",{children:\"Powerful Features for E-commerce Brands\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Take Advantage of Photos and Videos in Reviews:\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"431\",src:\"https://framerusercontent.com/images/vX2vA2R4DcEatuIBeVhPfHX1qA.png\",srcSet:\"https://framerusercontent.com/images/vX2vA2R4DcEatuIBeVhPfHX1qA.png?scale-down-to=512 512w,https://framerusercontent.com/images/vX2vA2R4DcEatuIBeVhPfHX1qA.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/vX2vA2R4DcEatuIBeVhPfHX1qA.png 1240w\",style:{aspectRatio:\"1240 / 862\"},width:\"620\"}),/*#__PURE__*/e(\"p\",{children:\"Junip takes your product reviews to the next level by incorporating photos and videos in the reviews. With the most comprehensive set of options available, you can choose the review values that matter to your customers.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"strong\",{children:\"Strong Integration With Google Shopping:\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"251\",src:\"https://framerusercontent.com/images/sf9iIKwj3fEoo1DzLqeoeqdGTw.png\",srcSet:\"https://framerusercontent.com/images/sf9iIKwj3fEoo1DzLqeoeqdGTw.png?scale-down-to=512 512w,https://framerusercontent.com/images/sf9iIKwj3fEoo1DzLqeoeqdGTw.png 1024w\",style:{aspectRatio:\"1024 / 503\"},width:\"512\"}),/*#__PURE__*/e(\"p\",{children:\"Google shopping is an integral part of any e-commerce business, and having genuine reviews leads to higher click through rates and increased conversions. If your brand is using Google Shopping without reviews, you're leaving revenue on the table & losing out to competitors. Junip has a strong integration with Google Shopping, making sure your products always have the highest quality reviews.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(\"strong\",{children:\"Customize your Own Emails:\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"302\",src:\"https://framerusercontent.com/images/kL41uCBhVlMHkkZilsxw6V1CWCk.png\",srcSet:\"https://framerusercontent.com/images/kL41uCBhVlMHkkZilsxw6V1CWCk.png?scale-down-to=512 512w,https://framerusercontent.com/images/kL41uCBhVlMHkkZilsxw6V1CWCk.png 639w\",style:{aspectRatio:\"639 / 604\"},width:\"319\"}),/*#__PURE__*/e(\"p\",{children:\"The biggest problem we\u2019ve seen in the past with review services are the robotic, unengaging email templates they send out to your customers. Junip will guide you through the process of customizing your emails specifically for your customers, increasing the quality and reliability of the reviews coming in for your products. Junip provides integrations with Klaviyo, PostScript, and Attentive to send review requests via your current communication tools.\"}),/*#__PURE__*/e(\"h2\",{children:\"Junip in Action\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"423\",src:\"https://framerusercontent.com/images/bsR884sliR0IelJFkG0ttGy86Q.png\",srcSet:\"https://framerusercontent.com/images/bsR884sliR0IelJFkG0ttGy86Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/bsR884sliR0IelJFkG0ttGy86Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/bsR884sliR0IelJFkG0ttGy86Q.png 1522w\",style:{aspectRatio:\"1522 / 846\"},width:\"761\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(o,{href:\"https://pontofootwear.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(a.a,{children:[/*#__PURE__*/e(\"strong\",{children:\"Ponto:\"}),/*#__PURE__*/e(\"br\",{})]})}),\"Ponto knows how important it is to establish a point of trust between them and potential customers, especially as an ultra-confort, eco-friendly dress sneaker. Junip established that point of trust with Ponto\u2019s customers with the flow of positive reviews not only on their website, but also integrated in google shopping when users search.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(o,{href:\"https://www.mmmlyfoods.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(a.a,{children:[/*#__PURE__*/e(\"strong\",{children:\"Mmmly:\"}),/*#__PURE__*/e(\"br\",{})]})}),\"Detailed reviews are important, especially for a health food brand. Mmmly uses Junip to build trust with new clients looking for a healthy alternative to cookies and sweets.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u200D\",/*#__PURE__*/e(o,{href:\"https://rowdysprout.com/\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/t(a.a,{children:[/*#__PURE__*/e(\"strong\",{children:\"Rowdy Sprout:\"}),/*#__PURE__*/e(\"br\",{})]})}),\"Moms are always looking for the highest quality and comfortable apparel for their children, but discovering new brands is oftentimes daunting. RowdySprout understands their concern and uses Junip to provide comprehensive reviews utilizing photos and videos so moms know what they\u2019re buying before they buy it.\"]}),/*#__PURE__*/e(\"h3\",{children:\"Looking to the Future\"}),/*#__PURE__*/e(\"blockquote\",{children:/*#__PURE__*/t(\"p\",{children:[\"\u201CI\u2019ve seen Junip\u2019s reviews boost sales and customer engagement time after time. There\u2019s nothing as effective as having proper social proof on your product pages and ads, so it\u2019s crucial to invest in the right tools that help you collect as much of it as you can.\u201D\",/*#__PURE__*/e(\"br\",{}),/*#__PURE__*/e(\"em\",{children:\"- Jordan Banafsheha, CEO of icepop\u200D\"})]})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"br\",{}),\"As an e-commerce brand, the power of reviews is unparalleled, especially since your customers can\u2019t physically see your products in person. Junip makes getting reviews and uploading them to different platforms extremely simple; get set up in minutes: \",/*#__PURE__*/e(o,{href:\"https://junip.co/p/icepop\",motionChild:!0,nodeId:\"FQvmAEkBv\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(a.a,{children:/*#__PURE__*/e(\"strong\",{children:\"https://junip.co/p/icepop\"})})}),\". Icepop and Junip are regularly collaborating on new features to consistently improve Junip for merchants.\"]})]});export const richText6=/*#__PURE__*/t(n.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"It\u2019s been almost 6 years since a new advertising option was available on the App Store; and now it\u2019s here: \",/*#__PURE__*/e(\"strong\",{children:\"App Store Search Tab ads\"}),\". For the first time in App Store history, companies can now display their advertisements before a user searches, drastically changing the volume of users that can be reached through ads on their platform.\"]}),/*#__PURE__*/e(\"h2\",{children:\"So what are Search Tab ads?\"}),/*#__PURE__*/e(\"p\",{children:\"Simply put, Apple\u2019s new Search Tab abs give marketers and businesses a new location within the App store to target potential new customers. Now, when a customer clicks on the search tab within the app store on any mobile device, under the \u201Csuggested\u201D apps there is a new slot for a personalized ad.\"}),/*#__PURE__*/e(\"p\",{children:\"According to Apple\u2019s own Search Ad data, 70% of App Store users use the Search Tab to find and download new apps, so being able to target these users before they search is a great opportunity to acquire new customers.\\xa0\"}),/*#__PURE__*/e(\"h2\",{children:\"What\u2019s Different about Search Tab Ads\"}),/*#__PURE__*/e(\"p\",{children:\"So you might already be familiar with Apple\u2019s original Search ads launching back in 2016, but besides for the obvious location, what\u2019s different between the two distinct advertising options on the App store?\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Keyword Selection \"}),\"- With the new Search Tab ads, keyword selection is a thing of the past. Because users are being reached \",/*#__PURE__*/e(\"em\",{children:\"before \"}),\"they search, there is no use to bid on certain keywords. Instead, Apple developed an algorithm specifically designed to target the users that have the highest likelihood of turning into paying customers.\"]}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"Cost per Impression\"}),\" - If you\u2019re familiar with Apple\u2019s original Search ads, then you have probably heard of the term \",/*#__PURE__*/e(\"em\",{children:\"cost-per-tap (CPT): \"}),\"basically meaning that you pay Apple every time a user clicks on your ad, regardless of if they download your app or not. However when you start running Search Tab ads, you\u2019re bound to run into the term \",/*#__PURE__*/e(\"em\",{children:\"cost-per-thousand-impressions (CPM).\"})]}),/*#__PURE__*/t(\"p\",{children:[\"Cost per thousand impressions means that instead of paying every time a user \",/*#__PURE__*/e(\"strong\",{children:\"clicks\"}),\" your ad, you pay every time a user \",/*#__PURE__*/e(\"strong\",{children:\"sees\"}),\" your ad.\",/*#__PURE__*/e(\"em\",{children:\" \"}),\"Both CPM and CPT make use of a secondary price auction, so you only pay as much as someone else is willing to pay for that specific ad location.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Important Search Tab Tip you Should Know\"}),/*#__PURE__*/e(\"p\",{children:\"In the recent update Apple launched for the App Store, every time a user opens up the app, it will load back to the tab the app was closed on. Even if you clear the app, it will automatically launch to the tab you were on when you closed the app! But how is this important?\"}),/*#__PURE__*/e(\"p\",{children:\"Like I mentioned earlier, almost 70% of App Store users use the Search Tab to locate apps to download. 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