{ "version": 3, "sources": ["ssg:https://framerusercontent.com/modules/RlkBLvMB0D1bhH3yAK8K/9F3MQMOrSgbSODRvJFzh/YIdXdlfNj-2.js"], "sourcesContent": ["import{jsx as e,jsxs as n}from\"react/jsx-runtime\";import{Link as a}from\"framer\";import{motion as t}from\"framer-motion\";import*as s from\"react\";export const richText=/*#__PURE__*/n(s.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"CRM 101\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Building lasting customer connections in a digital world.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In today\u2019s rapidly evolving digital landscape, forging meaningful and enduring relationships with customers has never been more crucial. Traditional marketing strategies no longer suffice for companies aiming to build trust, loyalty and authentic connections. Instead, a forward-thinking approach that integrates innovation, actionable data and customer-focused tools is essential.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"As Braze experts, we at SCHMACK unlock the platform's full potential to deliver outstanding results. Braze is more than a marketing tool. It is a transformative solution that empowers brands to create tailored, impactful and results-driven customer experiences. By combining our expertise with Braze\u2019s capabilities, we design strategies that optimise customer journeys, drive engagement and achieve measurable outcomes.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In this blogpost, we showcase inspiring client stories, effective strategies and bespoke solutions that illustrate how Braze can revolutionise the way brands connect with their audiences. With our hands-on experience and in-depth knowledge, we help businesses maximise Braze\u2019s potential to elevate customer engagement to the next level.\"}),/*#__PURE__*/e(\"h4\",{children:\"Why Braze Matters\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Modern consumers demand relevance, personalisation and convenience. Meeting these expectations requires tools that not only track customer behaviour but also anticipate needs. Braze enables businesses to achieve this through data-driven insights, AI-enhanced personalisation and advanced multi-channel orchestration.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"What makes Braze unique is its intuitive interface designed to simplify complex workflows. Its powerful tools, including AI-driven personalisation and Liquid logic, allow brands to scale tailored experiences effortlessly. The platform excels in seamless communication across channels such as email, push notifications, in-app messaging and retargeting through Meta and Google Ads. Real-time data processing ensures messages are not only personalised but also contextually relevant, helping brands connect with customers at the perfect moment.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"While other platforms may offer similar features, Braze stands out with its user-friendly design and innovative Canvas functionality. This enables lifecycle enhancements such as two-way conversations on WhatsApp and integrated Product Feature Flags. Additionally, Braze was recently recognised as a Strong Performer in The Forrester Wave\u2122: Email Marketing Service Providers, Q2 2023. The report praised Braze for its strong integrations, API-first approach, and support for actionable personalisation at scale\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"By combining cutting-edge technology with an accessible approach, Braze enables businesses to deliver meaningful interactions and measurable results with efficiency.\"}),/*#__PURE__*/e(\"h4\",{children:\"How Braze Creates Success\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"Boosting Engagement Through Tailored Strategies\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})}),\"A company facing challenges with inconsistent communication strategy and low customer engagement turned to Braze. After implementing Braze, they adopted a multi-channel strategy using email, push notifications and in-app messaging. By leveraging Braze\u2019s intelligent timing features, the company optimised message delivery to reach customers at the right time.\"]}),/*#__PURE__*/e(\"p\",{children:\"This led to a 50% increase in holiday bookings through the app, a 30% rise in add-on purchases, and a 20% growth in the share of app-driven sales. By prioritising timely and relevant messaging, the business improved relationships and strengthened customer loyalty.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Insights\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Well-timed messages significantly boost engagement and conversion.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Thoughtful communication builds trust and encourages loyalty.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"Streamlining onboarding with personalised journeys\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})}),\"A service platform with high drop-off rates during onboarding simplified its process using Braze. The platform integrated multiple channels, including email, SMS, push notifications, Meta and Google Ads retargeting, to deliver consistent and relevant messages.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"By using Braze\u2019s Canvas functionality, they mapped detailed workflows addressing user pain points. Welcome emails were sent immediately after sign-up, followed by push notifications reminding users to complete their profiles. Retargeting ads brought inactive users back into the process, creating seamless touchpoints throughout the journey.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This approach increased onboarding completion rates by 30% and engagement by 25%. By addressing user needs proactively, the platform built lasting connections with its audience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Insights\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Personalised onboarding reduces drop-offs and boosts engagement.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Multi-channel strategies help maintain customer interest and involvement.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"Enhancing campaigns with Data-Driven insights\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})}),\"A recruitment platform struggling with limited performance metrics adopted Braze with the goal of creating more targeted campaigns. They leveraged advanced segmentation, real-time data integration and AI-powered personalisation to deliver hyper-relevant content to their users. Using Braze Canvases, the team designed workflows that adapted in real time to user behaviour. For example, users who abandoned applications received follow-up emails with tailored job suggestions. This approach leveraged both connected content and Braze Catalogs. Meta retargeting ads were used to re-engage users who had not returned. Every interaction was designed to feel valuable and contextually relevant.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"As a result of these efforts, the platform saw measurable improvements in key areas. Engagement was defined as the percentage of users who interacted with follow-up emails or clicked on tailored job suggestions. This metric increased by 30%. Churn was measured as the number of users who stopped interacting with the platform within 30 days of signing up. This was reduced by 25%. Application completion rates, which tracked users successfully submitting job applications, increased by 45%.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"This focused and data-driven approach helped the platform achieve significant improvements in campaign performance and customer engagement.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Insights\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Data-driven strategies create impactful campaigns.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Advanced tools ensure meaningful, personalised interactions.\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"Transforming Communication Through WhatsApp\"}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:/*#__PURE__*/e(\"br\",{})}),\"A fintech company transformed its customer interactions by integrating WhatsApp with Braze. Using Braze Canvases, the company created two-way conversations tailored to user preferences. For example, payment reminders included an option for customers to complete their transactions directly within WhatsApp, and address updates could be submitted and processed in real time. These seamless interactions not only improved efficiency but also enhanced the overall customer experience by reducing friction and making the process more convenient.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The company saw measurable improvements as a result. Customer satisfaction, based on feedback surveys and reduced complaints about payment and account management, increased by 25%. Additionally, payment reminders sent through WhatsApp led to a 30% increase in completed transactions. By turning potential challenges like missed payments into opportunities for engagement, the company successfully streamlined its operations while delivering a smoother and more user-friendly experience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Key Insights\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Two-way communication builds stronger connections.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Channels like WhatsApp enhance engagement through personalisation.\"})})]}),/*#__PURE__*/e(\"h4\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Braze empowers businesses to navigate today\u2019s customer engagement challenges by offering innovative features like real-time analytics, personalised workflows and multi-channel capabilities. Whether you aim to increase engagement, improve retention or optimise communication, Braze provides the tools to succeed.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Ready to elevate your customer engagement? Explore more case studies and strategies on our website or contact us today to discover how Braze can help your brand thrive in a competitive digital landscape.\"})]});export const richText1=/*#__PURE__*/n(s.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"CRM 101\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Black Friday presents a massive opportunity to attract both new and loyal customers, but it takes more than discounts to stand out. Today\u2019s shoppers are looking for quality, experiences and brands that reflect their values. With a thoughtful strategy focused on customer experience, SEO and technical preparation you can create a Black Friday campaign that drives sales and strengthens your brand for the long term. Here are our top tips to build a valuable and memorable Black Friday offer.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Focus on SEO and driving website traffic\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"To drive lasting traffic, focus on SEO with a long-term mindset. Start by creating dedicated landing pages that incorporate popular Black Friday and product related keywords. This will help your site appear in relevant searches as customers start planning their purchases. You can also publish blog posts or guides that highlight the unique benefits of your products, giving potential customers inspiration and reasons to explore further. With a strong SEO strategy in place, you'll be in a good position to capture the interest of shoppers actively looking for Black Friday deals online.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do:\"}),\" Use keywords and optimized pages to drive organic traffic.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t:\"}),\" Rely solely on paid ads or last-minute tactics to reach new customers.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Create value instead of just cutting prices\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Think about what your customers truly value, like quality, sustainability and long-lasting function. By highlighting these aspects and showing why your products are worth the investment you can strengthen your brand and build a more loyal customer base. Customers often want something unique and meaningful, not just the lowest price.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do:\"}),\" Emphasize your product's value and create offers that enhance your brand.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t: \"}),\"Avoid focusing only on discounts, which can weaken your brand\u2019s image.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Engage customers through memorable experiences\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Build customer loyalty by creating unique and memorable experiences that go beyond just transactions. Offer virtual or in-person events, such as exclusive product launches or live Q&A sessions, to make customers feel more connected to your brand. These kinds of experiences not only showcase your products but also give customers a chance to interact directly with your brand on a more personal level. When customers feel included, valued and engaged they\u2019re more likely to develop a sense of loyalty and return for future purchases.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do:\"}),\" Create events and experiences that strengthen customer relationships.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t: \"}),\"Don\u2019t let Black Friday become purely transactional, invest in experiences that build engagement.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Don\u2019t forget email marketing\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Use email marketing as a powerful tool to build anticipation for your campaign and drive traffic to your website. Start by crafting engaging subject lines that grab attention and spark curiosity, as this is often the first thing customers will see. Adding a personal touch, such as addressing the recipient by name or referencing past interactions, can make emails feel more tailored and relevant, increasing the likelihood of engagement.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Clear call to actions (CTAs) are essential in guiding readers toward your site, so ensure that these are direct and easy to find within the email. Consider offering exclusive previews, early access or special deals that make opening the email feel valuable.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Tailoring your content to different segments of your audience allows you to connect on a more personalized level and keeps your emails from feeling like generic mass messages. By focusing on offering real value in each message, whether through product information, special offers or insights that matter to your audience. You can help your emails stand out in crowded inboxes and ultimately drive higher open rates and more traffic to your site.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do:\"}),\" Use personalized emails to create interest and drive traffic.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t:\"}),\" Avoid sending generic, mass emails that may get lost in the mix.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Use UTM tags to track sources\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Ensuring that all links in your campaign include UTM tags is essential for tracking the performance of each channel and understanding your marketing impact. UTM tags are small snippets of text added to the end of your URLs, which allow analytics platforms, like Google Analytics, to identify and separate traffic sources.By adding UTM tags to links shared across email, social media and other channels. You can gain valuable insights into which specific sources, mediums and campaigns are driving the most traffic and conversions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"For instance, if you\u2019re running a Black Friday campaign, UTM tags can show precisely how many visitors arrived on your website from a particular Instagram post, LinkedIn ad or newsletter email. This granular level of tracking is crucial for optimizing your budget and identifying high-performing channels. If certain platforms consistently drive traffic and sales, you\u2019ll know to invest more in those areas, while underperforming sources may signal a need for adjustment in strategy or messaging.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Having clear, organized tracking in place allows you to see what works and what doesn\u2019t, enabling you to make data-driven decisions for future campaigns. By analyzing metrics like click-through rates, conversions\\xa0 and the journey customers take after clicking on a link, you can fine-tune your marketing efforts and improve overall campaign effectiveness. In a competitive landscape, UTM-tagged links give you the clarity needed to allocate resources wisely and continuously enhance the customer experience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do: \"}),\"Use UTM tags to track and analyze traffic sources.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t:\"}),\" Don\u2019t publish links without tracking, as this makes it harder to assess the campaign\u2019s success.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h4\",{children:\"Optimize your website for a seamless customer experience\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Technical optimization is a crucial component of a successful Black Friday campaign. By adding UTM tags to links shared across email, social media and other channels. You can gain valuable insights into which specific sources, mediums and campaigns are driving the most traffic and conversions.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Start with website speed, as even a few seconds of delay in loading time can lead to significant customer drop-off. Optimize image sizes, leverage caching and ensure that code is streamlined to reduce load times. A fast website not only improves user experience but also positively affects your site\u2019s SEO, making it more likely to appear in top search results when customers are actively looking for Black Friday deals.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Mobile-friendliness is another critical factor. With an increasing number of shoppers browsing and purchasing via mobile devices, your site should offer a seamless experience on any screen size. Make sure that buttons are easy to click, text is readable without zooming and all elements adjust smoothly to smaller screens. Mobile optimization also means optimizing for touch interactions, ensuring that forms are easy to fill out and providing mobile payment options that simplify the checkout process.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"User-friendliness extends beyond technical performance to how easy it is for customers to navigate your site and find what they\u2019re looking for. Clear menus, accessible search bars and logically organized product categories can make browsing smoother and less frustrating. Consider also implementing a simplified checkout process to reduce cart abandonment. If possible, allow for guest checkout options and minimize the number of steps required to complete a purchase. Customers appreciate a fast, hassle-free process, especially on a high-stakes shopping day.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Moreover, ensure your website can handle a surge in traffic. Black Friday often brings a significant spike in visitors, so testing your server capacity and load handling can prevent potential downtime. Nothing frustrates customers more than a website that crashes during a sale, so prepare in advance by working with your hosting provider to assess and increase server capacity as needed.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Finally, don\u2019t overlook security. Customers are more likely to trust and complete purchases on sites that prioritize data protection. Use HTTPS, display trust badges and ensure payment gateways are encrypted to give customers peace of mind as they shop. Implementing these technical optimizations not only boosts your Black Friday sales but also enhances customer trust, making them more likely to return after the holiday shopping season.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Do:\"}),\" Ensure your site is mobile-optimized and designed for easy purchases.\"]}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Don\u2019t: \"}),\"Don\u2019t let technical issues get in the way of a smooth customer experience.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Use Black Friday as a moment to strengthen your brand by focusing on value, memorable customer experiences, and a seamless journey across every touchpoint. With a well-rounded approach to SEO, customer engagement and technical readiness you\u2019ll attract loyal customers who stay connected to your brand well beyond the Black Friday rush.\"})]});export const richText2=/*#__PURE__*/n(s.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"CRM 101\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Before getting started with building your campaigns, it's crucial to ensure that users provide explicit consent to receive emails. 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This could be achieved by inviting customers to a test group where customers can try out new products before launch, or invite them to exclusive events.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/lUrp0v8gMHmZAcTGXBQRHvAZ1Q.png\",srcSet:\"https://framerusercontent.com/images/lUrp0v8gMHmZAcTGXBQRHvAZ1Q.png?scale-down-to=512 512w,https://framerusercontent.com/images/lUrp0v8gMHmZAcTGXBQRHvAZ1Q.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/lUrp0v8gMHmZAcTGXBQRHvAZ1Q.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"Cross-Sell\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Beyond the initial purchase, guide customers through your diverse product range, showcasing complementary items or upgrades that enhance their experience. Craft engaging content that highlights the value of these additional offerings, creating a seamless journey for customers to discover more about your brand.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/8JtilHHYwr08VQLhC5u7uj3l8.png\",srcSet:\"https://framerusercontent.com/images/8JtilHHYwr08VQLhC5u7uj3l8.png?scale-down-to=512 512w,https://framerusercontent.com/images/8JtilHHYwr08VQLhC5u7uj3l8.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/8JtilHHYwr08VQLhC5u7uj3l8.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"Loyalty Rewards\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Show appreciation to dedicated customers by acknowledging specific milestones with exclusive rewards, personalised discounts, or early access to new releases. 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It is a simple, data-smart solution that's all about keeping things efficient. In the world of Braze, where relying on your regular test data or the development playground might not quite match the real-time action of a live setup, Braze blank webhooks help make testing as easy as a warm summer breeze.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"So, what's the deal with this magical Braze blank webhooks thing? Imagine swapping out your usual messaging channels with blank webhooks to get a sneak peek into how your Braze canvas triggers without sending any live messages. No real content goes to the user, but you get a logged webhook message against their profile to test things out in Braze without the risk of messing up the user experience or live campaigns. Curious about how to set up blank webhooks for your Braze canvases? 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It offers transparency around user entry properties and message counts without requiring development expertise or API Keys; and ultimately, saving data points\u2014an ideal approach for thorough Canvas testing.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Technical Explanation\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"By configuring a blank webhook message step within Braze, you're setting up an HTTP GET request to a specific endpoint within Braze itself - this endpoint contains no data (click the link to view: \",/*#__PURE__*/e(a,{href:\"https://braze-images.com/spacer.gif\",motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"https://braze-images.com/spacer.gif\"})}),\"), therefore no actual content is sent to the user but a webhook message send is logged against the user profile. This setup provides a controlled way to simulate processes within the Braze environment without affecting user experience, external integrations or live campaigns.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Where to use blank webhooks\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Here are some examples of where you can benefit from using blank webhooks in Braze: \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"TESTING CANVAS TRIGGERS \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Verifying that specific canvas triggers correctly enter users into your journey without the risk of sending communications out. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"ANALYSING USER FLOW \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Assessing and ensuring the intended user paths within a Canvas are functioning as intended by adding blank webhooks to simulate message steps and observe their journey progression without actual message sends. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"CONTROL GROUP TESTING FOR REPORTING \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Sending blank webhooks to a control group enables them to follow the same journey and triggers as the main target group without actual message delivery. This facilitates accurate A/B testing or control group analysis for reporting purposes. By comparing their behaviour, you can more accurately measure impact on a step-level, improving reporting reliability and decision-making without affecting live messaging.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"TRIGGER FOR SEQUENTIAL JOURNEYS/CAMPAIGNS\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Utilising blank webhooks as triggers allows for automated initiation of subsequent journeys or campaigns based on users who receive the blank webhook. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"For instance, in-app messages (IAMs) are usually best built in campaigns as you can re-evaluate targeting criteria before it's shown to a user. If you want to include an IAM in your canvas journey, you can send a blank webhook in the corresponding place in your journey then trigger your IAM campaign based on session start for users who received the blank webhook.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"DATA CAPTURE WITHOUT USING DATA POINTS \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Blank webhooks offer a workaround for capturing specific user data without consuming data points. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"For instance, when aiming to track the number of users performing a custom event with particular custom event properties, setting up a blank webhook triggered by your event with your particular custom event properties allows you to retain information around which users meet this criteria without utilising data points. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"DEBUGGING AND TROUBLESHOOTING \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Troubleshooting potential issues or discrepancies in Canvas workflows by simulating user actions through blank webhooks to pinpoint areas requiring adjustment or correction. \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h5\",{children:\"AUDITING MESSAGE COUNTS \"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Determining the number of messages that would be sent at the top level of a Canvas by using blank webhooks instead of live channels, enabling an accurate count without impacting actual user engagement.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"How to create a blank webhook\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"There are countless ways you can create a blank Braze-to-Braze webhook, but this is as straightforward as it gets:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"291\",src:\"https://framerusercontent.com/images/dmzM8SjqjPErazlcqGp4lnb8Juk.png\",srcSet:\"https://framerusercontent.com/images/dmzM8SjqjPErazlcqGp4lnb8Juk.png?scale-down-to=512 512w,https://framerusercontent.com/images/dmzM8SjqjPErazlcqGp4lnb8Juk.png 768w\",style:{aspectRatio:\"768 / 582\"},width:\"384\"}),/*#__PURE__*/e(\"h3\",{children:\"Bonus Tip\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"The first time you build your blank webhook, on the main Braze navigation on the left hand side go to Templates -> Webhook Templates. Then, build your blank webhook here as a new template. That way, once you\u2019ve built it once, you can easily select it from your templates to use over and over again! It\u2019s as easy as that!\"})]});export const richText5=/*#__PURE__*/n(s.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"CRM 101\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Hey data enthusiasts, buckle up for a deep dive into the intricate world of Braze! In this article, we're bringing you the lowdown on data types \u2013 the unsung heroes that can transform your Braze game. At SCHMACK, where Braze know-how is second nature (reach out if you're navigating the Braze terrain!), we've curated insights to help you unravel the nuances of data types in Braze.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"From decoding the significance of boolean, timestamp, to string types, we've got your back with all the essential knowledge you need to wield the power of data in Braze. Ready to harness the potential of these data types and supercharge your Braze strategy? Let's dive in and make your data-driven journey truly spectacular! \uD83D\uDE80\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Custom Attributes\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Instrumental in audience segmentation and communications\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The diverse range of data types (boolean, timestamp, string, etc.) opens up endless possibilities for utilisation\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Nested Custom Attributes, akin to custom event properties, are accessible for on-demand use in communications\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Creation avenues include SDK during user profile creation, API from clients on the environment, and direct implementation in Braze via webhooks or the \"user update\" step'})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Regular updates, such as daily data streams from a customer data platform, prompt the critical question: \"Are they up to date and accurate?\"'})})]}),/*#__PURE__*/e(\"h4\",{children:\"Example\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Picture this \u2013 you own a fleet of pizza joints, and Braze is your email maestro. Running a sizzling discount on pepperoni pizzas?\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Utilise Custom Attributes to tailor messages based on your customers' favourite toppings. IF it's pepperoni, serve them a special discount on their favourite topping; FOR everyone else, entice them with a new pizza adventure at a discounted price!\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/g2HMjyHixYUPJ8rYwnvpANAahs.gif\",srcSet:\"https://framerusercontent.com/images/g2HMjyHixYUPJ8rYwnvpANAahs.gif?scale-down-to=512 512w,https://framerusercontent.com/images/g2HMjyHixYUPJ8rYwnvpANAahs.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/g2HMjyHixYUPJ8rYwnvpANAahs.gif 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Default Attributes\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Inclusive of out-of-the-box elements like first_name, email, subscription status, phone, and language\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Enjoy the same flexibility as custom attributes, commonly used for language, country-based segmentation, or dynamic content adjustments in emails\"})})]}),/*#__PURE__*/e(\"h4\",{children:\"Example\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"In your pizza empire, leverage Default Attributes to add a dash of personalization. A popular move?\\xa0\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Tossing a user's first name into the subject line \u2013 like a personalised invitation to a pizza party: \\\"{{first_name}}, we\u2019ve got pizza discounts just for you\u201D\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/XVSHInYSUxcbdiO0FKEY4CnuI.png\",srcSet:\"https://framerusercontent.com/images/XVSHInYSUxcbdiO0FKEY4CnuI.png?scale-down-to=512 512w,https://framerusercontent.com/images/XVSHInYSUxcbdiO0FKEY4CnuI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/XVSHInYSUxcbdiO0FKEY4CnuI.png 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h3\",{children:\"Custom Events\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"(Outside of triggering campaigns) Primarily employed in segments and audience building rather than within communications\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Effective for targeting users who have or haven't performed specific events, optionally within a timeframe or frequency\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Properties within custom events are tailor-made for liquid logic and communications triggered by user-performed events\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Creation and triggering methods include Braze SDK integration, API usage from the client's environment, and direct implementation in Braze through webhooks\"})})]}),/*#__PURE__*/e(\"h4\",{children:\"Example\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Imagine rekindling interest in users who haven't ordered lately\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:'Target those who last performed the \"order completed\" custom event more than 30 days ago and bring them back to your pizza haven. Braze lets you script this comeback strategy seamlessly \u2728'})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/53MsL7mCI7IEhHS1eYsCFXPm1A.gif\",srcSet:\"https://framerusercontent.com/images/53MsL7mCI7IEhHS1eYsCFXPm1A.gif?scale-down-to=512 512w,https://framerusercontent.com/images/53MsL7mCI7IEhHS1eYsCFXPm1A.gif?scale-down-to=1024 1024w,https://framerusercontent.com/images/53MsL7mCI7IEhHS1eYsCFXPm1A.gif 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Summary\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"And there you have it, data maestros! We've peeled back the layers on Braze's data types, equipping you with the know-how to navigate and leverage them for maximum impact. At SCHMACK, we're always here to assist you in your Braze endeavours \u2013 feel free to drop us a line if you ever need a guiding hand through the data-rich landscapes.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"As you venture forth armed with the insights into boolean, timestamp, string, and more, may your campaigns become finely tuned orchestrations of precision. The data-driven journey doesn't end here \u2013 it's an ongoing evolution. Ready to transform your Braze strategy into a data spectacle? Keep innovating, keep experimenting, and watch your data narratives unfold in ways you never imagined. Until next time, happy Braze optimising!\"})]});export const richText6=/*#__PURE__*/n(s.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"CRM 101\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Today's #CRM101 lesson is all about a golden rule: concealing your email content in the preview to maximise the impact of your preheader text. Grab your notepads and pens; this class is as straightforward as it gets. What's the deal? Why does it matter? How can you master this art? See you on the flip side!\"}),/*#__PURE__*/e(\"h3\",{children:\"What do you mean by \u201Cconcealing your email content\u201D?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Unveiling the secrets of effective emailing, let's break down the components: subject line, preheader, and content. While the subject line and preheader grace the mailbox, the content resides within the email's body that the user will see when he opens it.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Our sage advice? Conceal the content in the mailbox preview.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Behold the 'before' snapshot:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"295\",src:\"https://framerusercontent.com/images/CJNthZmhizO8x0hgXuHcIyZuP7k.png\",srcSet:\"https://framerusercontent.com/images/CJNthZmhizO8x0hgXuHcIyZuP7k.png?scale-down-to=512 512w,https://framerusercontent.com/images/CJNthZmhizO8x0hgXuHcIyZuP7k.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/CJNthZmhizO8x0hgXuHcIyZuP7k.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/CJNthZmhizO8x0hgXuHcIyZuP7k.png 2436w\",style:{aspectRatio:\"2436 / 590\"},width:\"1218\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"And aspire for the 'after' glow:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"221\",src:\"https://framerusercontent.com/images/PA88G54FoPwuLSrDz3lqWYSCKqU.png\",srcSet:\"https://framerusercontent.com/images/PA88G54FoPwuLSrDz3lqWYSCKqU.png?scale-down-to=512 512w,https://framerusercontent.com/images/PA88G54FoPwuLSrDz3lqWYSCKqU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/PA88G54FoPwuLSrDz3lqWYSCKqU.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/PA88G54FoPwuLSrDz3lqWYSCKqU.png 2444w\",style:{aspectRatio:\"2444 / 442\"},width:\"1222\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"Why should I care?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Some companies downplay the preheader, but we know better\u2014it's the unsung hero complementing your subject line. Craft a catchy subject line and let the preheader handle the overflow of essential information.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"In the mailbox preview, stick to showcasing these two elements\u2014no more, no less. Getting lost in a sea of unnecessary details can be risky for your message. Keep it clean, keep it professional, and ensure your crucial message doesn't go unnoticed.\"}),/*#__PURE__*/e(\"h3\",{children:\"How can I master it?\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:'Some CRM platforms provide you with a feature to hide the body in the preview, such as Braze. Simply tick the \"Add whitespace after preheader\" box in the sending info settings.'}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Not using a platform with this nifty feature? Fear not! You can still achieve the same effect by integrating a smidgen of code directly into your HTML. Add invisible space after the preheader to make sure the content doesn't take over your email preview.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Copy and paste this code snippet right after the prehader text in the opening
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People at SCHMACK know our way around Braze (\",/*#__PURE__*/e(a,{href:{pathVariables:{ai4Z9KL05:\"harry\"},unresolvedPathSlugs:{ai4Z9KL05:{collectionId:\"BVun0nycH\",collectionItemId:\"xN1u2cAkS\"}},webPageId:\"VbiZD3NO6\"},motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"contact us here\"})}),\" if you need help with all things Braze) and have put together a guide that's all about helping you make the most out of Braze.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"From why it's better to build your in-app messages (IAMs) in campaigns to transforming Google Sheets into your Braze sidekick, we\u2019ve got you covered with all the fine knowledge of Braze.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Ready to level up your Braze game with these practical insights? Let's get started! \uD83D\uDE80\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"2625\",src:\"https://framerusercontent.com/images/lMFIupuq7Rrsd8qZTM2T9JYSKFE.jpg\",srcSet:\"https://framerusercontent.com/images/lMFIupuq7Rrsd8qZTM2T9JYSKFE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/lMFIupuq7Rrsd8qZTM2T9JYSKFE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/lMFIupuq7Rrsd8qZTM2T9JYSKFE.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/lMFIupuq7Rrsd8qZTM2T9JYSKFE.jpg?scale-down-to=4096 4096w,https://framerusercontent.com/images/lMFIupuq7Rrsd8qZTM2T9JYSKFE.jpg 9333w\",style:{aspectRatio:\"9333 / 5250\"},width:\"4666\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"Overview\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ol\",{className:\"framer-styles-preset-rhbz3o\",\"data-styles-preset\":\"l0IE0d5XC\",style:{\"--framer-text-color\":\"var(--token-22acb072-5f18-4d65-bd90-a8269311c8c5, rgb(255, 255, 255))\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep up to speed with Braze\u2019s roadmap and product releases\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Leverage Intelligent Suite for maximum impact with minimum effort\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Problem solve with User Updates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Campaigns over canvases for IAMs\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Target anonymous users via IAM\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Prioritise good canvas hygiene\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Streamline your processes with google sheets\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Document your custom attributes and events\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Do the extra work to save yourself time in the long run\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Setup for significance\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(1) Keep up to speed with Braze\u2019s roadmap and product releases\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Staying up to date with Braze\u2019s roadmap helps you anticipate upcoming features or changes, enabling you to align your strategies accordingly. New releases often come with enhanced functionalities that can significantly impact your campaigns or workflows. \"}),/*#__PURE__*/n(\"p\",{children:[\"Stay on top of the Braze roadmap \",/*#__PURE__*/e(a,{href:\"https://dashboard-02.braze.eu/resources/roadmap?locale=en\",motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"here\"})}),\" and bookmark \",/*#__PURE__*/e(a,{href:\"https://www.braze.com/docs/help/release_notes\",motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"this link\"})}),\" for detailed release notes as soon as they\u2019re published!\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(2) Leverage Intelligent Suite for maximum impact with minimum effort\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Braze Intelligence Suite covers Timing, Channel and Selection. It helps you automate decision-making with data-based insights. From delivery time to multivariate testing, intelligent suite streamlines the process of creating dynamic, cross-channel experiences that truly optimise at scale and help to elevate your presence with your audience.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"Read all about Braze Intelligent Suite \",/*#__PURE__*/e(a,{href:\"here\",motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"here\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(3) Problem solve with User Updates\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"User Updates in Braze allow you to be the boss of your user data without the need for backend support. This flexibility allows for quick troubleshooting, segmentation or iteration, reducing dependencies on other teams. Use the built in UI for updating custom attributes or write your own JSON to trigger everything from API-driven custom events to updating user subscription statuses.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"And, unsurprisingly, Braze have \",/*#__PURE__*/e(a,{href:\"excellent documentation\",motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"excellent documentation\"})}),\" on how to use it.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(4) Campaigns over canvases for IAMs\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Adding an in-app message (IAM) to a canvas is unreliable. Once sent, it\u2019s queued for a user and displayed the next time they open up the app. The problem is, you have no way to ensure that the user will still be an eligible member of your target audience by the time they next open the app (Okay, yes, you could use delivery validations, but more often than not you don\u2019t want the user to be ejected from the canvas entirely).\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"That\u2019s why it\u2019s always best to build your IAMs in campaigns; here you have the option of a tick box that will \u201CRe-evaluate campaign eligibility before displaying\u201D.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"BONUS TIP:\"}),\" If your IAM is part of a bigger canvas journey, you can send a \",/*#__PURE__*/e(a,{href:\"https://www.schmack.co/schmagazine/blank-webhooks\",motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"blank braze to braze webhook\"})}),\" in place of your IAM then trigger your campaign to users who have received the webhook when they next start a session.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(5) Target anonymous users via IAM\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Targeting anonymous users with IAMs enables you to engage with users who haven\u2019t logged in or shared identifiable information yet. Now you\u2019ve got a platform to create irresistible messages for this segment to encourage conversions or interactions, eventually leading to user identification.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"To get started, in your targeting select \u201CExternal User ID\u201D and choose \u201Cis blank\u201D. It\u2019s as simple as that!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(6) Prioritise good canvas hygiene\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Creating an efficient canvas in Braze relies on key practices that streamline campaign management. Consider some of the following strategies to optimise your workflow and put an end to those crazy canvases:\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{className:\"framer-styles-preset-rhbz3o\",\"data-styles-preset\":\"l0IE0d5XC\",style:{\"--framer-text-color\":\"var(--token-22acb072-5f18-4d65-bd90-a8269311c8c5, rgb(255, 255, 255))\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Adopt a naming convention for each canvas step to facilitate easy navigation and troubleshooting\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Keep your canvas concise by minimising unnecessary steps to enhance its manageability, to allow for a more straightforward understanding of the workflow\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Utilise liquid logic instead of multiple sends for different sub-segments or languages to minimise clutter and duplication of work\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(7) Streamline your processes with google sheets\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Leverage Google Sheets and harness formulas to automate tasks and enhance your efficiency.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"One of our favourite shortcuts is to utilise formulas to automate your liquid logic for multi-language sends. By inputting your copy for various languages, a google sheet can generate the complete liquid logic code to paste directly into Braze.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Even this one example can significantly accelerate your campaign building process, allowing for smoother integration of personalised content without the need for manual coding, ultimately saving substantial time, effort and risk of error.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"p\",{children:[\"If you are interested in how something like this could be built for you, \",/*#__PURE__*/e(a,{href:{pathVariables:{ai4Z9KL05:\"harry\"},unresolvedPathSlugs:{ai4Z9KL05:{collectionId:\"BVun0nycH\",collectionItemId:\"xN1u2cAkS\"}},webPageId:\"VbiZD3NO6\"},motionChild:!0,nodeId:\"YIdXdlfNj\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(t.a,{children:\"get in touch with SCHMACK\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(8) Document your custom attributes and events\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"We\u2019ve all had to ask around to try and understand exactly what a specific custom attribute is for but it\u2019s time to put an end to that. Thoroughly document your custom attributes and events to maintain data consistency, ownership, and clarity across your organisation. This keeps things easy to digest and ensures these elements are used correctly, significantly reducing confusion and errors.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Key elements to document include the attribute or event name, data format (e.g., string, number), event properties, a detailed purpose/description, possible values, designated owner, source (e.g., user update or pushed by the tech team), update frequency (e.g., real-time, daily, one-off), integration date, and any data dependencies associated with it.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(9) Do the extra work to save yourself time in the long run\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Commit to the extra effort of establishing clear naming conventions and structured templates. It\u2019s invaluable in saving time and effort over the long haul. It doesn\u2019t have to be as complicated as you might think, try the three simple suggestions below and thank us later!\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/n(\"ul\",{className:\"framer-styles-preset-rhbz3o\",\"data-styles-preset\":\"l0IE0d5XC\",style:{\"--framer-text-color\":\"var(--token-22acb072-5f18-4d65-bd90-a8269311c8c5, rgb(255, 255, 255))\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Implement a Google Sheet to auto-populate your campaign name based on its criteria\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Consistently update email templates (don\u2019t fall into the habit of duplicating previous sends)\"})}),/*#__PURE__*/n(\"li\",{\"data-preset-tag\":\"p\",children:[/*#__PURE__*/e(\"p\",{children:\"Utilise content blocks for recurring elements\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]})]}),/*#__PURE__*/e(\"p\",{children:\"I could go on about all the benefits these practices will bring you but in short, you\u2019ll have more time in the long run to worry about smashing your content out of the park and less time digging around in Braze to find last year\u2019s black friday campaign.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h3\",{children:\"(10) Setup for significance\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Understand how to measure significance in Braze. This is how you\u2019ll be confident in the effectiveness of your campaigns and making those informed decisions that are vital to your future strategy.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Ultimately, having your Braze setup properly is where you need to begin. 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