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Other placements always take priority, but of course, you only pay for fallback placements that actually appear.\"}),/*#__PURE__*/e(\"p\",{children:'This is similar to online ad buying known as \"bidding,\" but the setup is simpler with only two categories of placements: traditional dominant placements and fallback placements.'}),/*#__PURE__*/e(\"p\",{children:\"With this, we hope media outlets can reduce wasted ad space and fully utilize all placements, benefiting both advertisers and media outlets. Initially, fallback placements can be purchased on V\\xedsir, P\\xfalsinn, and Lumman. More media outlets will be available soon.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText14=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"We have now released the P\\xfals app, the first of its kind in Iceland. 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The app includes all the main features you know from the P\\xfals advertising system and is particularly useful when you need to fix something and don't have a computer at hand.\"}),/*#__PURE__*/a(\"p\",{children:[\"The app is available in the \",/*#__PURE__*/e(n,{href:\"https://djthwg04.eu1.hubspotlinksstarter.com/Ctc/ZX+113/djTHwG04/VWp66y7kz24CW2kKrP94l8ylvW4-ljtc5bxtdJN3tskFg3m2ndW7lCdLW6lZ3l-N4SZJxTpl1MPW3xqJ6X1dJhnRN7WMnkfH8XR4W6Fmptk2mjY_wW7Tdq-z4Df46GVnTH4c3sczj_W8pZjPX6ZpK5DW298THr4Gwm6wW4zMjdr4lsmCKW9lVTbW4yS9TzW7Hg1mY3QjR_tW1fW1sJ7Hq-SkW5JzY-k5vZXmkW2DrnmL1YjsDnN2PHX0LMmhckVy4Y-m8y16wkN6BnxZCBBhcqW1rv19s4_DsLDW80tHcY4xsmLTVm5RYt4smPG5W8F4vDX2JW72gW3Lxc6t7gY0lRVm7wjM7j4rs6W5gxzTm6QzK2yf1fhJPs04\",motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"App Store\"})}),\" for iOS and \",/*#__PURE__*/e(n,{href:\"https://djthwg04.eu1.hubspotlinksstarter.com/Ctc/ZX+113/djTHwG04/VWp66y7kz24CW2kKrP94l8ylvW4-ljtc5bxtdJN3tskFz3m2ndW7Y8-PT6lZ3ktN50ZPKpQk3-6W46r5Q56RCQdXW7wh4Wt3Btz9dW1wMGSJ33q97tN48QT6Rx9WTCW5QLMCp98_dGfW9kY2b484QcV2VV6vhn1zK6tFN36z_CJvvGpSW6nQKR33rZL01W58zspT56TTxXW5qx_zF1Y5fKJN1gzCS8sRz0NW68lHry222wG_W6VPwdK9170qyW3whz7P163M31W5-X4-z8RDFknW4SPGFV2djvh7VcWXTb2WpRnXW4GQl-15BpCVlW5g7tc24LpQ3dW3Q5RRh7h094SN8DBKxKZZCTbW8JkQfc2N7hp_N1JfMbp8wZyYW8FRK0Z1lM4b3f4Gz94H04\",motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Google Play\"})}),\" for Android and is suitable for both phones and tablets. You can also download the app for Apple computers with an M processor.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is a Beta version, so please let us know about your experience. 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The website caters to both Icelanders looking for a vacation in Tenerife and those who want to settle there for a longer period or already live on the island.\"}),/*#__PURE__*/e(\"h3\",{children:\"H\\xfan.is\"}),/*#__PURE__*/e(\"p\",{children:\"The majority of hun.is readers are women, and the site features a variety of entertainment content, articles, recipes, and interviews.\"}),/*#__PURE__*/a(\"p\",{children:[\"Additionally, a new ad space on \",/*#__PURE__*/e(n,{href:\"keldan.is\",motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!0,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Keldan\"})})}),\" has been added in the size 300x250, located in a prime spot in the middle of the homepage. We are very pleased with these additions to the Ad Market, which continues to grow as an excellent option for agencies and companies to purchase placements:\"]}),/*#__PURE__*/a(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(217, 217, 227)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Purchase placements from 16 web and environmental media outlets in one place.\"})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"100% inscreen rate guaranteed\"}),\" - you only pay for inscreen placements.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Media with strong specializations\"}),\" allow advertisers to reach selected target groups cost-effectively.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"More effective marketing to target groups on social media\"}),\" by creating groups based on clicks.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Better control over ad frequency\"}),\" - you can purchase a portion of the space and spread it over a longer period.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/a(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Simplified accounting\"}),\" with one invoice per month for all placements across all media.\"]})})]})]});export const richText16=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[\"In recent months, we have been working on exciting changes to the subscription options in the \",/*#__PURE__*/e(n,{href:{webPageId:\"S_BIeTBCd\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"P\\xfals Ad-server\"})}),\". These changes are designed to better meet the needs of our diverse user base. They also allow us to continue developing new and specialized features in the system that users who benefit from them can choose to pay for.\"]}),/*#__PURE__*/e(\"p\",{children:\"The most popular subscription plan is called Pl\\xfasinn. This plan includes all the general functionality of the system, plus scripts that allow users to publish ads on all web media. 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Volume discounts will continue to apply.\"}),/*#__PURE__*/e(\"h3\",{children:\"Free forever plan\"}),/*#__PURE__*/e(\"p\",{children:'We also offer \"Free forever\", a free and simpler subscription plan. It is suitable for those who do not use custom placement-scripts but purchase their impressions through the P\\xfals Ad Market.'}),/*#__PURE__*/e(\"p\",{children:\"These changes are already available in the system, where you can find more detailed information. If you have any further questions or thoughts regarding this new arrangement, we would love to hear from you!\"})]});export const richText17=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/a(\"p\",{children:[\"In the P\\xfals Ad Market, it has so far been possible to purchase placements on domestic web media through self-service. 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Data connections are established, and in most cases, the involvement of the client's IT staff is unnecessary. This means that if prices, product availability, or timing changes, the SmartBanner will adjust accordingly. This ensures that potential customers always see accurate and relevant information, increasing the likelihood that the ad will reach them.\"}),/*#__PURE__*/e(\"h2\",{children:\"Custom Design\"}),/*#__PURE__*/e(\"p\",{children:\"SmartBanners are custom-designed to meet the client's needs, based on their brand, ensuring that fonts, colors, and overall appearance are consistent with other marketing materials. 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There is no longer a need to manually change ads or send daily emails to web media about the day's ads. The time previously spent on these tasks can now be devoted to projects that create more value for the company.\"}),/*#__PURE__*/e(\"h2\",{children:\"Ideal for Dynamic Products\"}),/*#__PURE__*/e(\"p\",{children:\"SmartBanners are particularly well-suited for products that are inherently always changing. Good examples include SmartBanners from S\\xedminn Sport, which display upcoming live matches in the English Premier League, and banners from Eldum r\\xe9tt, which automatically update with the dishes available that week and the time a potential customer has to place an order. You can view examples of more SmartBanners and read about their design and functionality on our website.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"806\",src:\"https://framerusercontent.com/images/zFCvejTS2hS5kSq2f4SOWMYVje8.jpg\",srcSet:\"https://framerusercontent.com/images/zFCvejTS2hS5kSq2f4SOWMYVje8.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/zFCvejTS2hS5kSq2f4SOWMYVje8.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/zFCvejTS2hS5kSq2f4SOWMYVje8.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/zFCvejTS2hS5kSq2f4SOWMYVje8.jpg 2894w\",style:{aspectRatio:\"2894 / 1612\"},width:\"1447\"}),/*#__PURE__*/e(\"h2\",{children:\"Increased Engagement\"}),/*#__PURE__*/e(\"p\",{children:\"Time savings, diverse functionality, and attractive design are all good reasons to use SmartBanners, but the best reason is undoubtedly the increased engagement they generate from potential customers. 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One example is real estate ads from Lind fasteignasala:\"}),/*#__PURE__*/a(\"ul\",{style:{\"--framer-font-size\":\"16px\",\"--framer-text-alignment\":\"start\",\"--framer-text-color\":\"rgb(217, 217, 227)\",\"--framer-text-stroke-width\":\"0px\",\"--framer-text-transform\":\"none\"},children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h4\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/e(\"h4\",{children:\"\uD83D\uDC4E Click-through rate for static ads: 0.12-0.13%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h4\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/e(\"h4\",{children:\"\uD83D\uDC4C Click-through rate for SmartBanners: 0.61-1.01%\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h4\",style:{\"--framer-line-height\":\"1.4em\"},children:/*#__PURE__*/e(\"h4\",{children:\"\uD83D\uDCA5 SmartBanners show 5x-9x better performance.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Better Investment\"}),/*#__PURE__*/e(\"p\",{children:\"It is clear that marketing funds are much better spent on such dynamic ads that generate more interest from potential customers. In the P\\xfals advertising system, which is both simple and user-friendly, advertisers can precisely monitor the click and scroll rates of SmartBanners in real-time. You can compare performance across media, track which products are most popular, see which ad sizes attract the most attention, and much more.\"}),/*#__PURE__*/e(\"h2\",{children:\"Easy Adjustments\"}),/*#__PURE__*/e(\"p\",{children:\"The system also makes it easy to make adjustments based on this data to further improve the performance of the banners. The cost of SmartBanners is largely determined by the client's needs. The setup cost is generally 189,000 ISK (excluding VAT), and then there is a choice between a monthly price or a variable subscription.\"}),/*#__PURE__*/a(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h4\",children:/*#__PURE__*/e(\"h4\",{children:\"\uD83D\uDCB0 Fixed monthly price: 89,000 ISK.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h4\",children:/*#__PURE__*/e(\"h4\",{children:\"\uD83D\uDCCA Variable subscription: 189 ISK per CPM (1000 placements).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"h4\",children:/*#__PURE__*/e(\"h4\",{children:\"\uD83D\uDD12 We provide fixed price quotes for more complex projects.\"})})]})]});export const richText19=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"P\\xfals has now, in collaboration with Orkan Fuel Company, developed a solution that allows Orkan to display donation amounts from customers to the Pink Ribbon campaign. Today, 5 ISK from every liter sold goes to the Pink Ribbon, and P\\xfals has designed a DOOH SmartBanner for Orkan where customers on the go can see the amount donated at a given location to the Pink Ribbon with each fueling.\"}),/*#__PURE__*/e(\"p\",{children:\"Digital out-of-home (DOOH) have been used to present the advertising content, with the aim of demonstrating that many small contributions add up to something significant.\"})]});export const richText20=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"We are incredibly excited to work with Orkan on this fantastic project for a great cause. 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We demonstrate solidarity and fill up the tank for the important cause that the Pink Ribbon represents. With this display, P\\xfals enables us to bring the project to life in real-time.\"})});export const richText23=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Helgi Pjetur, CEO of P\\xfals, appeared on the fantastic podcast Gagnar\\xf6k hosted by Digido. Also featured in the episode was the great master Bj\\xf6rn \\xde\\xf3r Ingason, Marketing Director of Icelandic Top Football, and the host \\xd3mar \\xde\\xf3r, Growth Director at Digido.\"}),/*#__PURE__*/e(\"p\",{children:\"The discussion covered the future of placements and marketing, P\\xfals and Top Football, branding, Peter Crouch, and much more.\"}),/*#__PURE__*/e(\"p\",{children:\"A fun and engaging conversation that is available on all major podcast platforms.\"}),/*#__PURE__*/e(\"p\",{children:\"Note! The Podcast is in Icelandic language.\"})]});export const richText24=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"It does happen sometimes that match times are changed, for example, when teams are playing in European competitions and so on. That's when it's fantastic to have the P\\xfals system that updates everything immediately.\"}),/*#__PURE__*/e(\"p\",{children:\"As soon as Birkir, the match director at the Icelandic Football Federation, changes the game time from 19:00 to 20:00, the P\\xfals system automatically updates it on social media, web media and digidal out of home billboards.\"})]});export const richText25=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"P\\xfals Media introduces a revolutionary update to its advertising technology system, enabling advertisers to utilize real-time weather information to determine how ads are displayed on web and environmental media. With this addition, advertisers can adapt their campaigns in innovative ways based on current weather conditions, creating an even more personalized experience for their target audience.\"}),/*#__PURE__*/e(\"h2\",{children:\"Kr\\xf3nan Leads the Way!\"}),/*#__PURE__*/a(\"p\",{children:[\"The first client to take advantage of this new technology is Kr\\xf3nan, in collaboration with \",/*#__PURE__*/e(n,{href:{pathVariables:{S2BrgktB4:\"birtingahusid\"},unresolvedPathSlugs:{S2BrgktB4:{collectionId:\"jbWaserEb\",collectionItemId:\"OZv4BIZfA\"}},webPageId:\"d1K8oQ4e5\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Birtingah\\xfasi\\xf0\"})})}),' and Brandenburg. In their latest marketing campaign, they use typical Icelandic weather conditions in a lighthearted and fun way on environmental signs and bus shelters. The weather-linked ads are customized to match specific weather conditions, creating much more contextual messaging for Kr\\xf3nan\\'s customers. For example, when it rains, the ad displays a person in a raincoat grilling meat in pouring rain with the message, \"A little wet? Up for this.\" This amusing campaign captures the essence of the unpredictable weather that Icelanders know so well.']}),/*#__PURE__*/e(\"h2\",{children:'Marketing Director of Kr\\xf3nan: \"Extremely Happy to Be First\"'})]});export const richText26=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"We are extremely happy with our collaboration with P\\xfals Media and to be the first to utilize this technology. The Icelandic summer is so unpredictable, and we wanted to capture that spirit in this advertising campaign. By showing various humorous aspects of a typical Icelandic summer in the right context with the current weather, we manage to deliver tailored messages, boost brand awareness, and hopefully spark conversations. We look forward to continuing our collaboration and creating even smarter advertising campaigns.\"})});export const richText27=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"New Opportunities for Advertisers\"}),/*#__PURE__*/e(\"p\",{children:\"P\\xfals' advertising technology system offers advertisers several weather settings to choose from, including wind, rain, cloud cover, and temperature. Advertisers can also specify locations where the weather-linked settings should apply, ensuring even greater precision in targeting the right audience.\"}),/*#__PURE__*/e(\"p\",{children:\"Weather-linked ads at P\\xfals Media open new avenues for advertisers to connect with consumers even better. By leveraging the emotions that most Icelanders have towards the weather, advertisers can effectively tailor their messages to the current weather, increasing the likelihood of establishing a business relationship.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"628\",src:\"https://framerusercontent.com/images/DNbdsl1eYMTWTf4TRQ5pGq8Vw.jpg\",srcSet:\"https://framerusercontent.com/images/DNbdsl1eYMTWTf4TRQ5pGq8Vw.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/DNbdsl1eYMTWTf4TRQ5pGq8Vw.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/DNbdsl1eYMTWTf4TRQ5pGq8Vw.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/DNbdsl1eYMTWTf4TRQ5pGq8Vw.jpg 2054w\",style:{aspectRatio:\"2054 / 1257\"},width:\"1027\"})]});export const richText28=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/a(\"p\",{children:[\"We are incredibly excited to introduce these new weather-linked ads, allowing companies to deliver super relevant messages in their campaigns in real-time. By utilizing this weather information, companies can create highly engaging ads with more context for their target audience. We are proud that Kr\\xf3nan is the first client to use this new feature, as Kr\\xf3nan has been at the forefront of adopting technological innovations in Iceland in recent years. Our collaboration with \",/*#__PURE__*/e(n,{href:{pathVariables:{S2BrgktB4:\"birtingahusid\"},unresolvedPathSlugs:{S2BrgktB4:{collectionId:\"jbWaserEb\",collectionItemId:\"OZv4BIZfA\"}},webPageId:\"d1K8oQ4e5\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Birtingah\\xfasi\\xf0\"})}),\", which handles all media buying for Kr\\xf3nan, has also been extremely successful.\"]})});export const richText29=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"\\xd3li J\\xf3ns visited in December to learn about the P\\xfals platform, SmartBanners, the Ad Market, and P\\xfals future plans.\"}),/*#__PURE__*/e(\"p\",{children:\"\\xd3li and Helgi Pjetur, CEO and co-founder of P\\xfals Media, had an extensive discussion covering various topics, including how the parking solution: Leggja came to be, the excessively perfect dart setup in a three-person office, how P\\xfals was founded, how it saves time for advertisers and designers, and what it aims to become when it grows up.\"})]});export const richText30=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This summer, we at P\\xfals worked on a major update to our SmartBanner functionality.\"}),/*#__PURE__*/e(\"h2\",{children:\"1. Rules\"}),/*#__PURE__*/e(\"p\",{children:\"P\\xfals clients who have invested in SmartBanners can now easily control which products appear in each ad using so-called rules. You can filter products based on all the data points connected in the P\\xfals catalog.\"}),/*#__PURE__*/e(\"p\",{children:'In the example below, Lind Real Estate is advertising single-family homes in Reykjav\\xedk and using P\\xfals rules \"contains one or more of\" to select 3 types of properties and \"contains\" to select neighborhoods in Reykjav\\xedk. Incredibly simple, yet effective.'}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"870\",src:\"https://framerusercontent.com/images/RBeVjTzfUKBe7WERQAgromzJZCI.jpg\",srcSet:\"https://framerusercontent.com/images/RBeVjTzfUKBe7WERQAgromzJZCI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/RBeVjTzfUKBe7WERQAgromzJZCI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/RBeVjTzfUKBe7WERQAgromzJZCI.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/RBeVjTzfUKBe7WERQAgromzJZCI.jpg 2610w\",style:{aspectRatio:\"2610 / 1740\"},width:\"1305\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"867\",src:\"https://framerusercontent.com/images/6hlusG4fw4REoTs8On2JOQBl3M.jpg\",srcSet:\"https://framerusercontent.com/images/6hlusG4fw4REoTs8On2JOQBl3M.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/6hlusG4fw4REoTs8On2JOQBl3M.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/6hlusG4fw4REoTs8On2JOQBl3M.jpg 2016w\",style:{aspectRatio:\"2016 / 1734\"},width:\"1008\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"866\",src:\"https://framerusercontent.com/images/E7yrt3S7ELp9mk1ku8pkEiukRE.jpg\",srcSet:\"https://framerusercontent.com/images/E7yrt3S7ELp9mk1ku8pkEiukRE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/E7yrt3S7ELp9mk1ku8pkEiukRE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/E7yrt3S7ELp9mk1ku8pkEiukRE.jpg 1988w\",style:{aspectRatio:\"1988 / 1732\"},width:\"994\"}),/*#__PURE__*/e(\"h2\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"h2\",{children:\"2. Override Product Data\"}),/*#__PURE__*/e(\"p\",{children:\"Sometimes the data provided by the website or web service to the P\\xfals system may not be suitable for advertisements. For example, in the case below, the image of the property is a small drawing. Now, you can go into each product individually in the P\\xfals system and override all data points that should appear in the ads.\"}),/*#__PURE__*/e(\"p\",{children:\"You can change images and all text fields.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"790\",src:\"https://framerusercontent.com/images/IsPd9wtUOWgrZU67IsZMXV37tU.webp\",srcSet:\"https://framerusercontent.com/images/IsPd9wtUOWgrZU67IsZMXV37tU.webp?scale-down-to=1024 663w,https://framerusercontent.com/images/IsPd9wtUOWgrZU67IsZMXV37tU.webp 1024w\",style:{aspectRatio:\"1024 / 1580\"},width:\"512\"})]});export const richText31=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"For the first time in Iceland, Icelandic companies can now purchase web ads on domestic media through self-service. Nine advertising media outlets will offer ad space in the P\\xfals Ad Marketplace, with more expected to join in the coming weeks. The media outlets in our marketplace include V\\xedsir.is, J\\xe1.is, Mannl\\xedf, Kjarninn, F\\xf3tbolti.net, Fasteignir.is, Akureyri.net, and the news apps P\\xfalsinn and Lumman. Advertising placements on these media ensure coverage for the vast majority of Icelanders.\"}),/*#__PURE__*/e(\"h2\",{children:\"Templates Available for Companies with limited access to designers\"}),/*#__PURE__*/e(\"p\",{children:\"Many small and medium-sized companies do not have access to a designer to produce ad content. In the P\\xfals system, it is very easy to create ads using templates.\"}),/*#__PURE__*/e(\"h2\",{children:\"Nearly 70% of Icelandic Companies' Ad Spend Goes Abroad\"}),/*#__PURE__*/a(\"p\",{children:[\"Unfortunately, it is a fact that only about one-third of the ad spend that domestic companies use for web ads ends up with domestic advertising media. P\\xfals aims to help domestic media regain their former strength, as their revenue from web ads has steadily declined over the past five years in favor of foreign giants Facebook and Google. \",/*#__PURE__*/e(n,{href:{pathVariables:{tBkwgoRgS:\"neikvaed-throun-a-auglysingatekjum-innlendra-vefmidla-4-ar-i-rod\"},unresolvedPathSlugs:{tBkwgoRgS:{collectionId:\"bKsfnzriS\",collectionItemId:\"xydODzT6c\"}},webPageId:\"wq0bY4inc\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"Learn more about the state of the web advertising market in Iceland.\"})})})]})]});export const richText32=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"V\\xf6ntun \\xe1 snjallari augl\\xfdsingalausnum \"}),/*#__PURE__*/e(\"p\",{children:\"Eitt st\\xe6rsta vandam\\xe1li\\xf0, \\xfear til \\xed dag, er a\\xf0 \\xfea\\xf0 hefur hvergi veri\\xf0 h\\xe6gt a\\xf0 kaupa vefaugl\\xfdsingar \\xe1 innlenda mi\\xf0la \\xed sj\\xe1lfsafgrei\\xf0slu. \\xdeess vegna hafa l\\xedtil og millist\\xf3r fyrirt\\xe6ki leita\\xf0 \\xed sj\\xe1lfsafgrei\\xf0slulausnir erlendu mi\\xf0lanna \\xed sta\\xf0 \\xfeess a\\xf0 hringja og/e\\xf0a senda t\\xf6lvup\\xf3sta \\xe1 margar augl\\xfdsingadeildir til \\xfeess a\\xf0 f\\xe1 tilbo\\xf0 \\xed augl\\xfdsingabirtingar. \"}),/*#__PURE__*/e(\"h2\",{children:\"P\\xfals s\\xe9rh\\xe6fir sig einnig \\xed \\xfdmsum snj\\xf6llum augl\\xfdsingalausnum. \"}),/*#__PURE__*/a(\"p\",{children:[\"N\\xfdjasta d\\xe6mi\\xf0 \\xfear sem lausnir P\\xfals eru nota\\xf0ar me\\xf0 snj\\xf6llum h\\xe6tti er fyrir \",/*#__PURE__*/e(n,{href:{pathVariables:{hk9yw5FDx:\"besta-head2head\"},unresolvedPathSlugs:{hk9yw5FDx:{collectionId:\"TFfwuolhg\",collectionItemId:\"shNxZZImm\"}},webPageId:\"MVXVnuLhs\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Bestu deildina\"})}),\", en kerfi P\\xfals framlei\\xf0ir sj\\xe1lfkrafa m\\xf6rg \\xfe\\xfasund augl\\xfdsingar \\xed sumar og dreifir \\xfeeim sj\\xe1lfvirkt \\xe1 vefs\\xed\\xf0ur og umhverfisskilti \\xfat fr\\xe1 t\\xedmasetningum og sta\\xf0setningum. \"]})]});export const richText33=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"P\\xfals' SmartBanner solution is used to create the majority of web ads for the Premier Leagues in Iceland, 100% automatically, for local web media, social media, and digital out of home billboards.\"}),/*#__PURE__*/e(\"h2\",{children:'\"Head to Head\" SmartBanner'}),/*#__PURE__*/e(\"p\",{children:\"The P\\xfals' software automatically produces over 4,200 \\\"head2head\\\" banners for each season. This includes between 5-600 games in the men's and women's Premier League in sizes for local web media, social media, bus displays, and large billboards.\"}),/*#__PURE__*/e(\"p\",{children:\"P\\xfals is directly integrated to KS\\xcd (Icelandic Football Federation), and the banners are automatically updated if matches are rescheduled due to national breaks and cup competitions. When the schedule for the playoffs becomes clear in the latter part of the season, the software will automatically produce new banners.\"}),/*#__PURE__*/a(\"p\",{children:['The \"head2head\" banner only appears if there are 5 days or less until the game is to be played; otherwise, other banners take over.  ',/*#__PURE__*/e(n,{href:{pathVariables:{hk9yw5FDx:\"besta-deildin-head2head\"},unresolvedPathSlugs:{hk9yw5FDx:{collectionId:\"TFfwuolhg\",collectionItemId:\"shNxZZImm\"}},webPageId:\"MVXVnuLhs\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"See the project detail here\"})})})]}),/*#__PURE__*/e(\"h2\",{children:'\"Next Games\" Banner'}),/*#__PURE__*/a(\"p\",{children:['The \"Next Games\" SmartBanner is a traditional scrolling banner available in two versions, showing the upcoming games in the men\\'s and women\\'s Premier League. The banner automatically updates in several sizes and is used on local web outlets. The landscape scrolling banner is designed and implemented by P\\xfals in a \"depth\" manner, so its content (the games) moves behind the player (the model) when the user scrolls sideways. ',/*#__PURE__*/e(n,{href:{pathVariables:{hk9yw5FDx:\"besta-deildin-skrun\"},unresolvedPathSlugs:{hk9yw5FDx:{collectionId:\"TFfwuolhg\",collectionItemId:\"IinYzx36a\"}},webPageId:\"MVXVnuLhs\"},motionChild:!0,nodeId:\"bKsfnzriS\",openInNewTab:!1,scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"strong\",{children:\"See the project detail here\"})})})]}),/*#__PURE__*/e(\"h4\",{children:\"Social Media Assets\"}),/*#__PURE__*/e(\"p\",{children:\"The P\\xfals platform autogenerates social media assets and automatically feeds them to active campaigns in the Meta Commerce Manager or through integration with Smartly.  Social campaigns automatically go on pause when there are more than 5 days until the next game's kickoff.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"578\",src:\"https://framerusercontent.com/images/oUumehn6D3cSuWWMQv3sQ2BM.jpg\",srcSet:\"https://framerusercontent.com/images/oUumehn6D3cSuWWMQv3sQ2BM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/oUumehn6D3cSuWWMQv3sQ2BM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/oUumehn6D3cSuWWMQv3sQ2BM.jpg 1944w\",style:{aspectRatio:\"1944 / 1156\"},width:\"972\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})}),/*#__PURE__*/e(\"p\",{children:\"Employees at the Premier League also have their own P\\xfals access and can manually download assets when posting on social media.\"})]});export const richText34=/*#__PURE__*/a(r.Fragment,{children:[/*#__PURE__*/e(\"h2\",{children:\"Automatic, location-based distribution to DOOH billboards in the home-team's Neighborhood\"}),/*#__PURE__*/e(\"p\",{children:\"With the P\\xfals system, the Premier League can create rules for specific advertisements and automatically deliver and distribute all ad content related to, for example, KR home games, so that they only appear in display-ads on bus-stops  in the West-Side of Reykjav\\xedk.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/kjeYWpVYVF6PSZslCMaB0oYryoQ.jpeg\",srcSet:\"https://framerusercontent.com/images/kjeYWpVYVF6PSZslCMaB0oYryoQ.jpeg?scale-down-to=512 512w,https://framerusercontent.com/images/kjeYWpVYVF6PSZslCMaB0oYryoQ.jpeg?scale-down-to=1024 1024w,https://framerusercontent.com/images/kjeYWpVYVF6PSZslCMaB0oYryoQ.jpeg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"Next Steps\"}),/*#__PURE__*/e(\"p\",{children:\"The plan is to use P\\xfals software to automatically produce other content related to games, results, and statistics for TV and other media outlets.\"})]});export const richText35=/*#__PURE__*/e(r.Fragment,{children:/*#__PURE__*/e(\"p\",{children:\"This spring, we worked on a fantastic project collaborating with the Icelandic Premier League (Besta deildin).  P\\xfals Media's ad-automation solutions are now used to generate most of the league's display ads, 100% automated, for local media, social media, and billboard ads. Greinin \\xe1 \\xedslensku The \u201EHead to head\u201C banner P\\xfals Media's software will generate at least 4.200 \\\"head to head\\\" banners this summer.  525 matches  in both the women's and men's leagues, in various sizes for online media, social media, bus billboards, and road billboards. Our system is connected to the Icelandic Football Association (KS\\xcd), so the banners will update themselves automatically if a match is postponed because of International breaks or cup competitions.  When the new Finals round in the men's competition starts in August and the Icelandic FA publishes the schedule, our system automatically generates new banners. \u201EThe Head2head\u201C banner only gets impressions on local media if there are 5 days or less until the match begins. The \u201ENext matches\u201C banner The \\\"Next matches \\\"banner is a side-scrollable banner in two versions (women's and men's), and it displays the next 20 matches, sorted by date.  The banner updates automatically when a game is finished and is used in various sizes on local, online media. The Landscape-version of the banner is designed in layers so that the content of the banner scrolls behind the player.(Give it a try if you're on desktop) Photos: Hulda Margr\\xe9t \\xd3lad\\xf3ttir  Ad design: P\\xfals Media  og Brandenburg  Partner: Digido  Client: \\xcdslenskur Toppf\\xf3tbolti  Social Media Assets Employees at the Premier League have web access to our system where they can download and, if needed, regenerate Social Media assets for each game.  In the following screenshots, a so-called Team-Logo banner that has been automatically generated by our system is used on Twitter by the Premier League (Besta deildin). Our system generates the banners in various sizes for Twitter, Instagram, and Facebook, and in the coming weeks' ads will be posted automatically in Instagram Stories and Facebook feeds. Depending on the home team, billboard ads are generated automatically for certain city areas.  With the P\\xfals Media software, we can generate banners for each team, automatically group them, and distribute them to the billboard partners for certain city parts depending on the home team.  The screenshot below shows a rule set to group only home matches for KR (located on the west side of Reykjav\\xedk).  Therefore, this billboard ad will only display KR home matches on billboards located on the west side of Reykjav\\xedk. Nest steps In the coming weeks, we'll continue working on automating media content and ads for the Icelandic Premier League, mainly connected to stats, results, and matches. Book a meeting with us to see if our solutions can help your business. 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