{
  "version": 3,
  "sources": ["ssg:https://framerusercontent.com/modules/t5TM7VrZpTfvbOMZdaKO/iMjG8iuWvicrSsWsNgB7/LWH4wGlkC.js"],
  "sourcesContent": ["import{addPropertyControls as e,ControlType as t}from\"framer\";let n=\"Kide_Qw2E\",o=\"DkPhqAhcu\",s=\"vGzfDimP9\",a=\"dGwpv056A\",r=\"uTeByzLaX\",i=\"RZ3kqfAu0\",c=\"xF6SoPN8A\",d=\"Ufm8HoJ_m\",m=\"hmmAylvbu\",h=\"mFNPqTQFN\",l=\"dL8ofMJOZ\",u=\"jRFGdDfjp\",p=\"sGHb4llvN\",g=\"JHx5T3ZAU\",f=\"H5ONUzKEj\",w=\"LAhkok4w3\",y=\"JCjgfQKei\",v=\"liAL0hjXf\",b=\"XsmhweLyO\",j=\"DSNQbw16R\",k=\"EoD0ft5AF\",T=\"YIKsZfpTT\",x=\"BchdIhUcA\",A=\"sceHPkHpQ\",I=(e,t)=>{if(e&&\"object\"==typeof e)return{...e,alt:t};},S=[{index:0,id:\"FZFFlg5jw\",[n]:\"The Soundboard\",[o]:\"Wiley Guitarworks, 2023\",[s]:\"\",[a]:\"the-soundboard\",[r]:I({src:\"https://framerusercontent.com/images/u8NksMGfLyryfkc4i2UnqnQCog.jpg\",srcSet:\"https://framerusercontent.com/images/u8NksMGfLyryfkc4i2UnqnQCog.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/u8NksMGfLyryfkc4i2UnqnQCog.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/u8NksMGfLyryfkc4i2UnqnQCog.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/u8NksMGfLyryfkc4i2UnqnQCog.jpg 4000w\"},\"\"),[i]:\"As a multi-disciplinary designer/maker, one of my passions is building hand-crafted, custom guitars.  My customer base is scattered throughout the US so my engagement with clients is virtual.  Clients who commission a custom guitar tend to be very engaged in the build process wanting constant updates - pictures, videos, and content about their guitar.  This required sending messages in iMessage, WhatsApp, and Facebook Messenger.  Additionally, the client was required to scour their list of messages from friends, family, marketing messages, etc. to find messages about their build.  It also left the branding and experience to the app of choice for communicating with clients.  \",[c]:I({src:\"https://framerusercontent.com/images/td9vbFrRE6gKjZu4Vmqc4oRGl0A.jpg\",srcSet:\"https://framerusercontent.com/images/td9vbFrRE6gKjZu4Vmqc4oRGl0A.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/td9vbFrRE6gKjZu4Vmqc4oRGl0A.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/td9vbFrRE6gKjZu4Vmqc4oRGl0A.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/td9vbFrRE6gKjZu4Vmqc4oRGl0A.jpg 4000w\"},\"\"),[d]:\"The Problem\\nClients have difficulty keeping track of all the content sent of the build of their custom guitar leaving the experience less than ideal making it difficult for clients to share images, videos, etc. of their build.  Additionally, this is a lost opportunity to market Wiley Guitarworks to potential customers.  \\n\\nThe Solution\\nThe Soundboard is a native mobile app for Wiley Guitarworks that enables customers to engage and follow the build process in a branded environment enhancing and immersing the client in the experience of commissioning a custom guitar.  The goal wasn't just to provide a commodity or a good for my clients but to create a hand-crafted experience.  \",[m]:\"Deliverables:\\nInteraction Design: High-fidelity interactive prototypes for key tasks on mobile.\\n\\nUX/UI Design:\\nCompetitive analysis\\nUser surveys and one-on-one interviews\\nSite map\\nPersonas\\nUI kit\\nLow-fidelity wireframes\\nHigh-fidelity mockups and prototypes\\nUsability tests and findings\\n\\nProject Specifications\\nDuration: 6 weeks\\nTools:\\nFigma\\nFlutterFlow\\nFirebase\\nLucid Chart \\nSketching\\nPhotoshop\\nIllustrator\",[h]:\"Interviews\\nInterviews were conducted with present and past clients to understand the experience of client engagement during the process of building their guitar.  I also interviewed other makers about their involvement with clients and other ways they engage with customers.\\n\\nMy interviews revealed it was important for clients to engage because they wanted to feel a strong sense of ownership in the process.  The current means of engagement was difficult to control and organize.  And the way and types of content they wanted.\\nThe importance of ownership in the process aligned with my desire to not just provide goods for my clients but to create an experience centered around a custom bespoke guitar.\\n\\nBefore working on my prototype, I conducted a survey through Google Surveys to determine what categories of information would be most useful for my audience.\\n\\nThe most surprising findings were that clients wanted more educational content.  The why\u2019s and how\u2019s of building their guitar.  And, wanted to engage with other clients - to create a community of Wiley Guitarworks customers.  To not be siloed and to see what was also being built and share their experiences of not just building a custom guitar but the ultimate experience of playing their guitar.\",[l]:I(void 0,\"\"),[u]:I({src:\"https://framerusercontent.com/images/QevDit6mrXAqApqxJFebQcYjo.png\",srcSet:\"https://framerusercontent.com/images/QevDit6mrXAqApqxJFebQcYjo.png?scale-down-to=512 512w,https://framerusercontent.com/images/QevDit6mrXAqApqxJFebQcYjo.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/QevDit6mrXAqApqxJFebQcYjo.png?scale-down-to=2048 2048w,https://framerusercontent.com/images/QevDit6mrXAqApqxJFebQcYjo.png 2271w\"},\"\"),[p]:\"Competitive Analysis\\nResearching other apps that assist in client engagement revealed numerous apps designed for customer engagement for product and sales teams, many designed for community engagement, but were enterprise level.  There are several apps for designing and selecting various components of your guitar.  But these apps stop there and the engagement ends with the down payment until you receive your guitar.  There is nothing for the maker community, or specifically the luthier community.\",[g]:\"\",[f]:I({src:\"https://framerusercontent.com/images/w6vnDLdusoBdVQNVO7PdRhefbYE.jpg\",srcSet:\"https://framerusercontent.com/images/w6vnDLdusoBdVQNVO7PdRhefbYE.jpg 748w\"},\"The back of an imac on a wooden desk\"),[w]:I({src:\"https://framerusercontent.com/images/0JhXxCpHPpCOU2tDzFM56gT68.jpg\",srcSet:\"https://framerusercontent.com/images/0JhXxCpHPpCOU2tDzFM56gT68.jpg 750w\"},\"\"),[y]:I({src:\"https://framerusercontent.com/images/zBF2j9ebgKBdHs9e5MQtnXuAAHM.jpg\",srcSet:\"https://framerusercontent.com/images/zBF2j9ebgKBdHs9e5MQtnXuAAHM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/zBF2j9ebgKBdHs9e5MQtnXuAAHM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/zBF2j9ebgKBdHs9e5MQtnXuAAHM.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/zBF2j9ebgKBdHs9e5MQtnXuAAHM.jpg 4000w\"},\"\"),[v]:\"Preliminary Sketches\\nIn my lo-fi sketches, I created basic wireframes that helped me visualize the different categories of information I wanted to display for each section.  I tested on users to verify the organization and architecture of the information of the app.\\n\\nHigh Fidelity Prototypes\\nIn my hi-fi prototypes, I explored refined screens that are consistent with WGW branding as well as iterating on the feedback of users from the lo-fi sketches.  Additionally, did 10-second impressions with users to ensure how well they could navigate the prototype and understand its purpose without explanation.\\n\\nThe final part of the design phase was the development of a UI Kit.\",[b]:\"\",[j]:I({src:\"https://framerusercontent.com/images/YDT99liIqrzQLNDXIOLf9uh76g0.png\",srcSet:\"https://framerusercontent.com/images/YDT99liIqrzQLNDXIOLf9uh76g0.png?scale-down-to=512 512w,https://framerusercontent.com/images/YDT99liIqrzQLNDXIOLf9uh76g0.png 586w\"},\"\"),[k]:I(void 0,\"\"),[T]:\"Final Takeaways\\nAfter years of working with clients and listening to their desires and pain of how and the means of engagement and the organization of content on their build, I learned that there was an opportunity to enhance the client\u2019s experience.  Additionally, we live in an experience economy, and crafting engaging, educational, and entertaining experiences is crucial to customer retention.  Both primary and secondary research, as well as multiple different methods of data collection, were crucial to learning about a problem and developing an appropriate solution. I found that both my initial interviews with clients and makers were extremely valuable in informing me what problems I wanted to further investigate and address.\\nWith more time, I would have liked to further develop the social aspect of the app and enable more user-to-user interaction that would encourage folks to play. Future versions will attempt to address this by offering a feature that allows users to post clips and images of them playing or of their guitars, however, I would have liked to do some user testing to determine if my audience would benefit from other forms of engagement, such as virtually challenging or inviting friends.\\n\\nSome clients even expressed a desire to include a Chat GPT feature inside the app so they could conduct their own research and discuss topics like guitar history, build features, wood properties, and countless other prompts that could be created.  \",[x]:\"Click Here to View Prototype in Figma\",[A]:\"\"},{index:1,id:\"uvHgzpIR5\",[n]:\"PropertyPay\",[o]:\"Mutual of Omaha Bank, 2019\",[s]:\"\",[a]:\"propertypay\",[r]:I({src:\"https://framerusercontent.com/images/ubecTzycCudod1GPiOoXWUO7MXU.png\",srcSet:\"https://framerusercontent.com/images/ubecTzycCudod1GPiOoXWUO7MXU.png?scale-down-to=512 512w,https://framerusercontent.com/images/ubecTzycCudod1GPiOoXWUO7MXU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/ubecTzycCudod1GPiOoXWUO7MXU.png 1995w\"},\"\"),[i]:\"Mutual of Omaha Bank (MOOB) is one the largest processors of Home Owner Association (HOA) payments in the country.  MOOB National Banking provides a collection of banking functionality serving Property Management Companies (PMC), Homeowners Associations (HOA), Homeowners, and those associated with the industry such as lenders, title companies, real estate agents, etc. It provides tools to manage the monies of these business entities, make payments, track costs, and provide services around managing HOAs and the socialization of information about their communities.\",[c]:I(void 0,\"\"),[d]:\"The Problem\\nThe bank's customer service team used multiple standalone applications or systems that require separate logins for each function or tool and with different UIs that created a difficult onboarding process for employees.  Additionally, 70% of the banks\u2019 payments processed through their lockbox were in the form of checks.  A costly and time-consuming process that often resulted in missed payments because of \u2018lost\u2019 checks or delays in processing checks resulting in late fees for users and an overall negative experience.  PMCs also had many frustrations in the onboarding process of opening an account that required no less than 76 steps to complete.  Many are redundant and unnecessary.\\n\\nThe Solution\\nThe intent of the project was to build a customer-focused \u201CConsumer Payments Platform\u201D to deliver a unified user experience for access to everything they need using a single login anywhere, anytime, and on any device.  \\n\\nFor the Home Owner, the redesign of the current web application required a new UX and a UI matching the bank's branding.  Additionally, a new mobile app for an anytime, anywhere payment portal.\",[m]:\"Deliverables:\\nInteraction Design: High-fidelity interactive prototypes for key tasks on web and mobile.\\n\\nUX/UI Design:\\nUser surveys and one-on-one interviews\\nJourney Maps\\nSite map\\nPersonas\\nLow-fidelity wireframes\\nHigh-fidelity mockups and prototypes\\nUsability tests and findings\\n\\nProject Specifications\\nDuration: 2.5 years\\nTools:\\nSketch \\nSketching\\nPhotoshop\\nIllustrator\",[h]:\"Interviews\\nFor the first 4 months of the project we conduct on site and remote interviews of Property Management Companies, Home Owner Associations and Home Owners.  We also conduct interviews with Mutual of Omaha Bank employees inperson at their desks.  This afforded the opportunity to discover wrk around, hacks around how they worked and how they solved problems that their current software didn't help them in completing their daily tasks.\",[l]:I({src:\"https://framerusercontent.com/images/1XXEtQuSmzifg3qKdDOxCoY5Fk.jpg\",srcSet:\"https://framerusercontent.com/images/1XXEtQuSmzifg3qKdDOxCoY5Fk.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/1XXEtQuSmzifg3qKdDOxCoY5Fk.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/1XXEtQuSmzifg3qKdDOxCoY5Fk.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/1XXEtQuSmzifg3qKdDOxCoY5Fk.jpg 3000w\"},\"\"),[u]:I(void 0,\"\"),[p]:\"Research\\nThe initial 4 months of the project were dedicated to user research, with internal employees who manage the processing of payments to inform the design of the internal-sided CRM for the bank, and external of homeowners, HOA, and PMCs.  We interviewed over 60 different individuals, groups, and companies.  \\n\\nOur interviews revealed a couple of findings that were very informative.  The main reason for the vast majority of customers sending in checks was the existing platform was confusing and the flow of the payment process was reversed.  The user went through the entire payment process, minus the actual submission of payment, and THEN logged into the system.  This included the entering of Credit Card info.  This created distrust of the system as you entered CC info before logging in.  Additionally, the branding of the site was different than the PMC, and often times the PMC's logo was nowhere to be found.  This reinforced the issue of trust.  Users weren't sure who they were paying.\\n\\nThe second major finding in our research is that the onboarding process was incredibly complicated resulting in an average onboarding process of new PMCs of several months.  This frustrated PMCs and created a backlog of processed payments costing the PMC money.\",[g]:\"User Experience Research Template\",[f]:I({src:\"https://framerusercontent.com/images/lsoCOuzlXDnYXuBA4TISzgc.jpg\",srcSet:\"https://framerusercontent.com/images/lsoCOuzlXDnYXuBA4TISzgc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/lsoCOuzlXDnYXuBA4TISzgc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/lsoCOuzlXDnYXuBA4TISzgc.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/lsoCOuzlXDnYXuBA4TISzgc.jpg 3000w\"},\"\"),[w]:I(void 0,\"\"),[y]:I(void 0,\"\"),[v]:\"Personas, Context Scenarios, and User Profiles\\nAfter interviewing over 120 individuals from every aspect of our user groups, homeowners, HOAs, PMCs, and internal employees we developed personas, context scenarios, and user profiles of each individual we interviewed.  For internal employees, we also observed various tasks and noted any manual processes employees used as workarounds because of the inadequacies of the existing systems.  \\n\\nThe final product of our research was the User Experience Research Template presented to the Executive board.\\n\",[b]:\"User Journey Maps\\nTo better understand and articulate the dysfunction of the existing payment process for homeowners and the onboarding process for PMCs a series of journey maps were created to visualize the process.  Both the existing and an improved process were created to show end users the issues and solutions.  These user journey maps were used in a presentation to the Executive Board to explain and justify as members of the board were questioning the expense and necessity of improving their existing system.\",[j]:I(void 0,\"\"),[k]:I(void 0,\"\"),[T]:\"Final Takeaways\\nThis project was an excellent example of the value and power of a User-Centered Design process.  Had we not gone through the process of user research - and especially the volume of user research -  for both internal and external users this project could have very easily died on the vine as it came under scrutiny by the Executive Board as to the value and efficacy of the project.  Through the graphics, specifically the User Journey Maps, the Board was able to see visually both the existing process of taking payments and the subsequent bailing of users from the existing system and mailing in a check.  Also visualized, was the frustration of PMCs when they attempted to open new accounts and onboard onto the bank\u2019s existing system.  After completion of the process, a VP in charge of the project expressed their appreciation of this work and believes it saved the project.\",[x]:\"Click here for User Journey \",[A]:\"Click here for User Experience Research\"},{index:2,id:\"yWbcVxqih\",[n]:\"Fusionetics Mobile App\",[o]:\"Fusionetics, 2021\",[s]:\"\",[a]:\"fusionetics\",[r]:I({src:\"https://framerusercontent.com/images/08xWVspw4LmYZH8BBShxj1UN5YE.jpg\",srcSet:\"https://framerusercontent.com/images/08xWVspw4LmYZH8BBShxj1UN5YE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/08xWVspw4LmYZH8BBShxj1UN5YE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/08xWVspw4LmYZH8BBShxj1UN5YE.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/08xWVspw4LmYZH8BBShxj1UN5YE.jpg 4000w\"},\"\"),[i]:\"Fusionetics is a mobile app using cutting-edge technology to analyze and assess an individual's movement.  As a user performs a standard series of movements, the Fusionetics 2D mobile video capture\\xa0immediately\\xa0logs millions of data points.  Their advanced machine learning then analyzes these captured values, comparing them to a knowledge base of tens of thousands of assessments conducted with elite athletes and other users and then providing ways to improve your movement.\\n\",[c]:I({src:\"https://framerusercontent.com/images/0soCS8L01zpjrtxMCPeIG7daTgs.jpg\",srcSet:\"https://framerusercontent.com/images/0soCS8L01zpjrtxMCPeIG7daTgs.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/0soCS8L01zpjrtxMCPeIG7daTgs.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/0soCS8L01zpjrtxMCPeIG7daTgs.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/0soCS8L01zpjrtxMCPeIG7daTgs.jpg 4000w\"},\"\"),[d]:\"The Problem\\nIn the past, movement analysis required an individual to go to a clinic to have their movement analysis conducted by a specialist.  Movement experts were only available to the elite.\\nAs technology progressed, video analysis by the use of machines made the output more accurate but the cost of the machine made access to these types of services expensive and time-consuming. \\n\\nThe Solution\\nCreate a mobile app that enables users to conduct the movement test in the comfort of their own home, using their own smart device, and return results within seconds.   Additionally, enable users to subscribe to cutting-edge workout programs to help improve users' movement to improve health and prevent injuries.  Finally, clean up and modernize the UI to be more intuitive and user-friendly.\\n\",[m]:\"Deliverables:\\nInteraction Design: High-fidelity interactive prototypes for key tasks on mobile.\\n\\nUX/UI Design:\\nUI kit\\nLow-fidelity wireframes\\nHigh-fidelity mockups and prototypes\\nUsability tests and findings\\n\\nProject Specifications\\nDuration: 6 months\\nTools:\\nFigma\\nLucid Chart \\nSketching\\nPhotoshop\\nIllustrator\",[h]:\"Interviews\\nInterviews were conducted with clients and patients working to improve movement or in physical therapy about their experiences in improving their movement.  The requirement to visit a clinic or a PT facility made clients maintaining their programs consistently difficult with busy schedules.  The data that was returned was often time confusing as was cloaked in medical terminology.  Most outputs were also text-based and often confusing.\\n\\nUsers expressed a desire to have the data be more graphic based, simple content easily understandable that explains good, OK, and needs improvement that also is focused on the specific location anatomically.\",[l]:I({src:\"https://framerusercontent.com/images/fSMk7wrTRAcNKzKFTvDWFaHhpY.jpg\",srcSet:\"https://framerusercontent.com/images/fSMk7wrTRAcNKzKFTvDWFaHhpY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/fSMk7wrTRAcNKzKFTvDWFaHhpY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/fSMk7wrTRAcNKzKFTvDWFaHhpY.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/fSMk7wrTRAcNKzKFTvDWFaHhpY.jpg 4000w\"},\"\"),[u]:I(void 0,\"\"),[p]:\"\",[g]:\"\",[f]:I(void 0,\"\"),[w]:I(void 0,\"\"),[y]:I(void 0,\"\"),[v]:\"Lo-fi Prototypes\\nLo-fi sketches were used to develop the organization of content on each screen. I created basic wireframes that helped me visualize the different categories of information I wanted to display for each section of results and how best to display information graphics.  I tested on users to verify the organization and architecture of the information of the app.\\n\\nHigh Fidelity Prototypes\\nIn my hi-fi prototypes, I explored refined screens that displayed results of Body-MAP results to ensure the presentation of content is intuitive and easily consumable.  Conducted 10-second impressions with users to ensure how well they could navigate the prototype and understand the test results.\",[b]:\"\",[j]:I(void 0,\"\"),[k]:I(void 0,\"\"),[T]:\"Final Takeaways\\nThe development of AI technology and its use in the Fusionetics app will make available cutting-edge movement assessment and physical therapy to anyone with a smartphone.  Working on any project that brings technology to the general public rendering previously available to the elite is very rewarding.\\n\",[x]:\"\",[A]:\"\"},{index:3,id:\"pxhOTVIRF\",[n]:\"Team Software\",[o]:\"Independent, 2019\",[s]:\"\",[a]:\"super-app\",[r]:I({src:\"https://framerusercontent.com/images/J56lKoq0xNrLoj0lFfqGcRK7A.jpg?scale-down-to=4096\",srcSet:\"https://framerusercontent.com/images/J56lKoq0xNrLoj0lFfqGcRK7A.jpg?scale-down-to=1024 682w,https://framerusercontent.com/images/J56lKoq0xNrLoj0lFfqGcRK7A.jpg?scale-down-to=2048 1365w,https://framerusercontent.com/images/J56lKoq0xNrLoj0lFfqGcRK7A.jpg?scale-down-to=4096 2730w,https://framerusercontent.com/images/J56lKoq0xNrLoj0lFfqGcRK7A.jpg 3456w\"},\"A laptop and coffee cup on a table\"),[i]:\"Offering a fast and easy way to organize, manage, and share your work with others in a way that's never been seen before. With the ability to quickly create and share projects, tasks, and documents, you can be sure that your team is always on the same page.\",[c]:I({src:\"https://framerusercontent.com/images/MbPULgdKnz8vHVBaYU3rOwlCXU.jpg?scale-down-to=4096\",srcSet:\"https://framerusercontent.com/images/MbPULgdKnz8vHVBaYU3rOwlCXU.jpg?scale-down-to=1024 682w,https://framerusercontent.com/images/MbPULgdKnz8vHVBaYU3rOwlCXU.jpg?scale-down-to=2048 1365w,https://framerusercontent.com/images/MbPULgdKnz8vHVBaYU3rOwlCXU.jpg?scale-down-to=4096 2730w,https://framerusercontent.com/images/MbPULgdKnz8vHVBaYU3rOwlCXU.jpg 3456w\"},\"A laptop and coffee cup on a bed\"),[d]:\"Designed to make communication, organization, and collaboration a breeze. With Super.app, you can quickly and easily access all your files, documents, calendars, and contacts, no matter where they are stored.\",[m]:\"\",[h]:\"Interviews\\nInterviews were conducted with present and past clients to understand the experience of client engagement during the process of building their guitar.  I also interviewed other makers about their involvement with clients and other ways they engage with customers.\\n\\nMy interviews revealed it was important for clients to engage because they wanted to feel a strong sense of ownership in the process.  The current means of engagement was difficult to control and organize.  And the way and types of content they wanted.\\nThe importance of ownership in the process aligned with my desire to not just provide goods for my clients but to create an experience centered around a custom bespoke guitar.\\n\\nBefore working on my prototype, I conducted a survey through Google Surveys to determine what categories of information would be most useful for my audience.\\n\\nThe most surprising findings were that clients wanted more educational content.  The why\u2019s and how\u2019s of building their guitar.  And, wanted to engage with other clients - to create a community of Wiley Guitarworks customers.  To not be siloed and to see what was also being built and share their experiences of not just building a custom guitar but the ultimate experience of playing their guitar.\",[l]:I(void 0,\"\"),[u]:I(void 0,\"\"),[p]:\"Our intuitive interface makes it easy to drag and drop documents, manage tasks, and collaborate with team members in real-time. Plus, you can share work with anyone, from any device, and store information securely. So whether you\u2019re on the go or in the office, you\u2019ll always have the information you need to get the job done in no time.\",[g]:\"\",[f]:I({src:\"https://framerusercontent.com/images/YZQKTiU6FRbrK8PFNRGjrMpLoc.jpg?scale-down-to=4096\",srcSet:\"https://framerusercontent.com/images/YZQKTiU6FRbrK8PFNRGjrMpLoc.jpg?scale-down-to=1024 682w,https://framerusercontent.com/images/YZQKTiU6FRbrK8PFNRGjrMpLoc.jpg?scale-down-to=2048 1365w,https://framerusercontent.com/images/YZQKTiU6FRbrK8PFNRGjrMpLoc.jpg?scale-down-to=4096 2730w,https://framerusercontent.com/images/YZQKTiU6FRbrK8PFNRGjrMpLoc.jpg 3456w\"},\"An iPhone in a car\"),[w]:I(void 0,\"\"),[y]:I(void 0,\"\"),[v]:\"Get organized and productive today with Super.app and get back to work in a flash.\",[b]:\"\",[j]:I(void 0,\"\"),[k]:I(void 0,\"\"),[T]:\"\",[x]:\"\",[A]:\"\"},{index:4,id:\"B9gvN6dBk\",[n]:\"Palmares\",[o]:\"Independent, 2019\",[s]:\"\",[a]:\"lumina\",[r]:I({src:\"https://framerusercontent.com/images/glGn8K9Su8bEUvoLtrfq5olOhY.jpg\",srcSet:\"https://framerusercontent.com/images/glGn8K9Su8bEUvoLtrfq5olOhY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/glGn8K9Su8bEUvoLtrfq5olOhY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/glGn8K9Su8bEUvoLtrfq5olOhY.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/glGn8K9Su8bEUvoLtrfq5olOhY.jpg 2560w\"},\"\"),[i]:\"The goal is to capture the essence of the brand's vision and translate it into visually stunning images that evoke the spirit of spring. 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I also interviewed other makers about their involvement with clients and other ways they engage with customers.\\n\\nMy interviews revealed it was important for clients to engage because they wanted to feel a strong sense of ownership in the process.  The current means of engagement was difficult to control and organize.  And the way and types of content they wanted.\\nThe importance of ownership in the process aligned with my desire to not just provide goods for my clients but to create an experience centered around a custom bespoke guitar.\\n\\nBefore working on my prototype, I conducted a survey through Google Surveys to determine what categories of information would be most useful for my audience.\\n\\nThe most surprising findings were that clients wanted more educational content.  The why\u2019s and how\u2019s of building their guitar.  And, wanted to engage with other clients - to create a community of Wiley Guitarworks customers.  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