{
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  "sources": ["ssg:https://framerusercontent.com/modules/6DQW6uD3k3YLuzaSXstm/wetq7i1V91df2Dud00N3/c4p0EV_FQ-2.js"],
  "sourcesContent": ["import{jsx as e,jsxs as t}from\"react/jsx-runtime\";import{ComponentPresetsConsumer as o,Link as n}from\"framer\";import{motion as i}from\"framer-motion\";import*as a from\"react\";import{Youtube as r}from\"https://framerusercontent.com/modules/NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js\";export const richText=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"My strength on social media is \",/*#__PURE__*/e(n,{href:\"https://studio.com/kevinparry\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"creating scroll-stopping shorts\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"What I've NEVER been good at is sharing candid glimpses into my life or process. Posting Stories, basically.\"}),/*#__PURE__*/e(\"p\",{children:\"On Instagram, my audience of 1.8M converts to a hilariously low average of around 5k views on a typical Story. Clearly, I haven't built trust that my Stories are worth clicking.\"}),/*#__PURE__*/e(\"h2\",{children:\"Taking\"}),/*#__PURE__*/t(\"p\",{children:[\"It occurred to me that a lot of what I've shared through Stories over the years could be considered 'taking'. It's obvious I'm simply posting for attention, engagement baiting, or self promotion. I'm \",/*#__PURE__*/e(\"strong\",{children:\"taking\"}),\" your attention.\"]}),/*#__PURE__*/e(\"p\",{children:\"It's a bit tough to define, exactly, but it looks something like this:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"620\",src:\"https://framerusercontent.com/images/fZS0A5zlvFZPW7XRtxHBcqLjECQ.jpg\",srcSet:\"https://framerusercontent.com/images/fZS0A5zlvFZPW7XRtxHBcqLjECQ.jpg?scale-down-to=1024 574w,https://framerusercontent.com/images/fZS0A5zlvFZPW7XRtxHBcqLjECQ.jpg 696w\",style:{aspectRatio:\"696 / 1241\"},width:\"348\"}),/*#__PURE__*/e(\"h2\",{children:\"Giving\"}),/*#__PURE__*/t(\"p\",{children:[\"The remedy, I think, is to think about how you're \",/*#__PURE__*/e(\"strong\",{children:\"giving\"}),\" to your audience.\"]}),/*#__PURE__*/e(\"p\",{children:\"Over the past few weeks, I've approached each Story from this perspective. I've made sure to include a suggestion about a piece of film gear, a tip about how I do what I do, or simply just a strange habit that contributes to my success.\"}),/*#__PURE__*/e(\"p\",{children:\"Something like this:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"620\",src:\"https://framerusercontent.com/images/3cUGdTM4YQralafdk98nqgDCcQ.jpg\",srcSet:\"https://framerusercontent.com/images/3cUGdTM4YQralafdk98nqgDCcQ.jpg?scale-down-to=1024 574w,https://framerusercontent.com/images/3cUGdTM4YQralafdk98nqgDCcQ.jpg 696w\",style:{aspectRatio:\"696 / 1241\"},width:\"348\"}),/*#__PURE__*/e(\"h2\",{children:\"Building trust\"}),/*#__PURE__*/e(\"p\",{children:\"Interestingly, it feels like I'm starting to build some better trust with my audience.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCCA The Story above isn't particularly interesting, but it got 17k views. Much better than the average of 5k views! The more my audience clues in that my Stories are generous with insight, the more they'll continue to click on them.\"}),/*#__PURE__*/t(\"p\",{children:[\"And this isn't a views or follows thing - it's about getting the audience you do have to trust that you provide value. \",/*#__PURE__*/e(\"strong\",{children:\"Giving\"}),\" can be anything: information, a laugh, trustworthy links, etc.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"Is what you're about to post taking attention or giving value? Are you building trust with your audience?\"})]})]});export const richText1=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Last week, we \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/let-s-create-a-video-series\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"started a new video series\"})}),\". This week, we improve upon it!\"]}),/*#__PURE__*/e(\"h2\",{children:\"What I made\"}),/*#__PURE__*/e(\"p\",{children:\"I created another magical effect, except this time I plainly explain how to teleport an object.\"}),/*#__PURE__*/e(\"p\",{children:\"The lesson last week was that I needed to better establish context for what's about to happen. To do this, I utilized the comment reply feature in IG, TikTok, and YouTube.\"}),/*#__PURE__*/e(\"p\",{children:'I had a friend leave a comment asking, \"What\\'s the best way to teleport something?\" Then I posted my new video as a reply to that comment. What that does is feature the comment as an on-screen element.'}),/*#__PURE__*/e(\"p\",{children:\"My thinking is that having me 'reply' to a comment makes the video feel more candid (better setting up the magical effect) as well as immediately establishing what's going to happen. Teleport an object - what??\"}),/*#__PURE__*/e(\"h2\",{children:\"Did it work?\"}),/*#__PURE__*/e(\"p\",{children:\"First, let's look at view retention. This week, 45% of viewers on IG stayed past the first 3 seconds - compared to last week's 30%.\"}),/*#__PURE__*/e(\"p\",{children:\"That's a really good increase considering the goal was to hook viewers better in the opening few seconds!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"292\",src:\"https://framerusercontent.com/images/tVWNAHNANNqRI6UMixNEuyxJXZQ.jpg\",srcSet:\"https://framerusercontent.com/images/tVWNAHNANNqRI6UMixNEuyxJXZQ.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/tVWNAHNANNqRI6UMixNEuyxJXZQ.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/tVWNAHNANNqRI6UMixNEuyxJXZQ.jpg 1038w\",style:{aspectRatio:\"1038 / 584\"},width:\"519\"}),/*#__PURE__*/e(\"p\",{children:\"Second, let's look at overall views. Across all platforms, views were generally twice as high for both the magical effects and the behind-the-scenes! \"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"292\",src:\"https://framerusercontent.com/images/yacRJDr8sa5Qox0zFEiAcUPukNA.jpg\",srcSet:\"https://framerusercontent.com/images/yacRJDr8sa5Qox0zFEiAcUPukNA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/yacRJDr8sa5Qox0zFEiAcUPukNA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/yacRJDr8sa5Qox0zFEiAcUPukNA.jpg 1038w\",style:{aspectRatio:\"1038 / 584\"},width:\"519\"}),/*#__PURE__*/e(\"h2\",{children:\"What I'm going to fix\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC49 In next week's video, I'm going to film in a different location (most likely outside). The fact that this video was filmed in the same spot probably didn't help.\"}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC49 Do I need to say exactly what's written in the on-screen comment? There's theory that opening a video with the word 'you' can better connect with an audience. So I might further refine my opening by pairing the on-screen comment, \\\"What's the best way to\u2026?\\\" with me saying, \\\"YOU can easily\u2026\\\"\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"What excites me about this series is that it finally allows me to connect with my audience through my videos. I'm not 'performing' for the camera and instead I'm speaking directly with viewers. Hopefully, once I build trust in this series it'll convert to responding to actual comments!\"})]}),/*#__PURE__*/e(\"p\",{children:\"(here's some behind-the-scenes)\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtube.com/watch?v=oYXM61YZqU4\"})})})]});export const richText2=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Let's get our hands dirty, shall we?\"}),/*#__PURE__*/e(\"p\",{children:\"I've started a new series of magical videos so that I can share with you the experimentation, evolution, and ultimate success or failure along the way.\"}),/*#__PURE__*/e(\"p\",{children:\"Lately, I've been getting the sense that 'performing' for the camera largely feels outdated. Gen Z grew up talking to their phones, so they have no sense of a fourth wall between themselves and the camera.\"}),/*#__PURE__*/e(\"p\",{children:\"That revelation led me to trying a more candid style of video where I'm speaking to the camera before something surprisingly magical happens.\"}),/*#__PURE__*/e(\"h2\",{children:\"What I made\"}),/*#__PURE__*/e(\"p\",{children:\"Almost like if Harry Potter were to make a mundane vlog, the simple gag in this video is that I don't need to hold my microphone like most filmmakers - I can simply levitate it around my head.\"}),/*#__PURE__*/e(\"p\",{children:\"I think the visual effects editing is strong! It's a fun bit of floaty physics.\"}),/*#__PURE__*/e(\"p\",{children:\"I'm happy with the presentation of the video. It feels candid enough, although I might dial down the enthusiasm so that it's less forced.\"}),/*#__PURE__*/e(\"p\",{children:\"Also! I filmed, edited, and posted this in a single work day. That's exciting to me to have a creative format that I can fit into my larger production schedule (I'm currently animating a commercial for a big company).\"}),/*#__PURE__*/e(\"h2\",{children:\"What I'm going to fix\"}),/*#__PURE__*/e(\"p\",{children:\"What (painfully) stands out to me after posting is that this video lacks an opening hook. The scripting is bad!\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"The most captivating videos instantly set the context for what's about to happen and the fun is in sticking around to see if our expectations are met.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Imagine someone standing on the half-court line of a basketball court. You instantly know what's about to happen (they'll throw the basketball), but you don't know what the outcome will be (swish, airball, or something unexpected).\"}),/*#__PURE__*/t(\"p\",{children:[\"I was recently doing a \",/*#__PURE__*/e(n,{href:\"https://calendly.com/kevinbparry/1on1\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"1-on-1 call\"})}),\" with a magician and pointed out that simply having the deck of cards visible at the start of a video instantly provides context that a magic trick is about to happen.\"]}),/*#__PURE__*/e(\"p\",{children:\"I failed to set up that level of clarity in the opening of my video. In the first five seconds, you don't really get a sense of what might happen (the analytics show that a majority of people swiped away before seeing the editing trick).\"}),/*#__PURE__*/e(\"h2\",{children:\"What's next\"}),/*#__PURE__*/t(\"p\",{children:[\"For the next video, I'll focus on \",/*#__PURE__*/e(\"strong\",{children:\"better setting up the context that something magical is about to happen\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Stay tuned!\"}),/*#__PURE__*/e(\"p\",{children:\"(here's some behind-the-scenes)\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtube.com/watch?v=Le61BnwptJc\"})})})]});export const richText3=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"It's been an \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/leamotion/reel/DH6DKTURsYF/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"open secret\"})}),\" for much of this year that Instagram Trial Reels are a powerful growth tool on the platform.\"]}),/*#__PURE__*/t(\"p\",{children:[\"If you're not familiar: Trial Reels are posts shown \",/*#__PURE__*/e(\"strong\",{children:\"only\"}),\" to non-followers. The idea is that you can test different video variations for engagement, then choose to publish only the high-performers to your main profile.\"]}),/*#__PURE__*/e(\"p\",{children:\"The 'hack' has been to endlessly post Trial Reels with no plan to publish and just fish for a small percentage to go viral with a brand-new audience.\"}),/*#__PURE__*/e(\"h2\",{children:\"All social media is advertising\"}),/*#__PURE__*/e(\"p\",{children:\"One of the core ideas in my approach to social media is:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"Stop treating your page like a portfolio. Start treating it like advertising.\"})]}),/*#__PURE__*/e(\"p\",{children:\"My account shouldn't be a dead end where people just admire my videos. It should be a funnel that leads people to hire me for production or learn from me through my resources.\"}),/*#__PURE__*/e(\"p\",{children:\"So while it's not healthy to chase views for likes and follows, reach still matters from a business perspective.\"}),/*#__PURE__*/e(\"p\",{children:\"For the past few months I've been reposting my greatest hits as Trial Reels. And it's working!\"}),/*#__PURE__*/e(\"p\",{children:\"My account had largely stalled for the past two years (equal daily mix of follows and unfollows), but the added exposure to a new audience has brought in about 30,000 news followers and millions of views.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"441\",src:\"https://framerusercontent.com/images/pWpaR3rzAKUmZVATkK6OAVjsHJE.jpg\",srcSet:\"https://framerusercontent.com/images/pWpaR3rzAKUmZVATkK6OAVjsHJE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/pWpaR3rzAKUmZVATkK6OAVjsHJE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/pWpaR3rzAKUmZVATkK6OAVjsHJE.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/pWpaR3rzAKUmZVATkK6OAVjsHJE.jpg 2568w\",style:{aspectRatio:\"2568 / 883\"},width:\"1284\"}),/*#__PURE__*/e(\"h2\",{className:\"framer-styles-preset-1m9bzi2\",\"data-styles-preset\":\"stylesPresetHeading2\",children:\"Free, passive advertising\"}),/*#__PURE__*/t(\"p\",{children:[\"Those numbers are great, but what matters is \",/*#__PURE__*/e(\"strong\",{children:\"making each view count\"}),\" (even while I'm sleeping).\"]}),/*#__PURE__*/t(\"p\",{children:[\"To do that, I've been pairing each Trial Reel with \",/*#__PURE__*/e(n,{href:\"http://manychat.com/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"ManyChat automation\"})}),\". In the caption, I'll include calls to action that trigger ManyChat to automatically DM relevant links.\"]}),/*#__PURE__*/e(\"p\",{children:\"It\u2019s a low-lift, high-leverage way to turn passive exposure into meaningful engagement.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"361\",src:\"https://framerusercontent.com/images/KuXMW0aPTyheftpFr8tNAASMbPc.jpg\",srcSet:\"https://framerusercontent.com/images/KuXMW0aPTyheftpFr8tNAASMbPc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/KuXMW0aPTyheftpFr8tNAASMbPc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/KuXMW0aPTyheftpFr8tNAASMbPc.jpg 1284w\",style:{aspectRatio:\"1284 / 722\"},width:\"642\"}),/*#__PURE__*/e(\"h2\",{className:\"framer-styles-preset-1m9bzi2\",\"data-styles-preset\":\"stylesPresetHeading2\",children:\"Quality over quantity\"}),/*#__PURE__*/t(\"p\",{children:[\"Social media strategists have been framing Trial Reels as a quick way to 'get X followers', but I'm sharing this because it's part of the bigger picture to \",/*#__PURE__*/e(\"strong\",{children:\"advertise myself as an artist for hire\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Instagram now gives me a free, built-in tool to reach millions of people who haven't seen my work.\"}),/*#__PURE__*/e(\"p\",{children:\"That's powerful.\"}),/*#__PURE__*/e(\"p\",{children:\"But if I can sidecar that exposure with a one-click call-to-action that converts views into paid projects or product sales?\"}),/*#__PURE__*/e(\"p\",{children:\"Even better.\"})]});export const richText4=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I saw this interview clip with Phil Rosenthal (creator of \",/*#__PURE__*/e(\"em\",{children:\"Everybody Loves Raymond\"}),\") and had to share it.\"]}),/*#__PURE__*/e(\"p\",{children:\"Phil briefly touches on a brilliant idea:\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"The more specific something is, the more relatable it becomes.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"He\u2019s referring to how his sitcom leaned heavily on the \",/*#__PURE__*/e(\"em\",{children:\"exact\"}),\" details of Ray Romano\u2019s real life while capturing the \",/*#__PURE__*/e(\"em\",{children:\"feeling\"}),\" of having a \u201Ccrazy family.\u201D That emotional truth is what gave it such broad appeal.\"]}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s a perfect explanation of a term we hear constantly on social media: \",/*#__PURE__*/e(\"strong\",{children:\"relatability\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"I used to think \u201Crelatable\u201D meant something everyone \",/*#__PURE__*/e(\"em\",{children:\"does\"}),\". But as Phil points out, it\u2019s really about something everyone \",/*#__PURE__*/e(\"em\",{children:\"feels\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"The interviewer, Simon Sinek, remarks that the specificity is the Trojan Horse to deliver the relatable feeling.\"}),/*#__PURE__*/e(\"h2\",{children:\"Let Them In\"}),/*#__PURE__*/t(\"p\",{children:[\"I\u2019ve previously written about \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/stop-overthinking-your-content\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"letting your audience into your niche\"})}),\", but this gave me sharper language for \",/*#__PURE__*/e(\"em\",{children:\"why\"}),\" that works. Something very specific you do can become far more engaging when layered with a universal emotion.\"]}),/*#__PURE__*/e(\"p\",{children:\"Take me, for example: I often use tweezers or the tip of a razor blade to microscopically move objects in stop-motion animation.\"}),/*#__PURE__*/t(\"p\",{children:[\"That\u2019s a cool detail, but not inherently \",/*#__PURE__*/e(\"em\",{children:\"relatable\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"Now, if I show the frustration of nudging the object too far and having to reset for the tenth time? That becomes a story of \",/*#__PURE__*/e(\"strong\",{children:\"intense perfectionism\"}),\" and the \",/*#__PURE__*/e(\"strong\",{children:\"frustration of hand-made art\"}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"It\u2019s still specific to me, but now it feels like something \",/*#__PURE__*/e(\"em\",{children:\"you\"}),\" might understand too.\"]})]});export const richText5=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"With the onslaught of AI-generated content flooding social media, I wanted to celebrate a video that's bursting with human ingenuity (something that may become increasingly more valuable).\"}),/*#__PURE__*/t(\"p\",{children:[\"It's an impressive mix of stop-motion and hand-drawn animation from \",/*#__PURE__*/e(n,{href:\"https://www.tiktok.com/@harrylittle\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"@harrylittle\"})}),\" on TikTok. It has everything that I typically shout about: it's ambitious and wildly creative, yet it incorporates a tactile technique in a way that makes it accessible to a general audience.\"]}),/*#__PURE__*/e(\"p\",{children:\"I know how difficult it can be to get people to appreciate animation, so the fact you can see the flutter of the paper and the rippling of the ink is a wonderful touch.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\u2728 It has that quality of being technically simple enough that anyone with a pencil and a phone could have made it, but only someone creative enough actually made it.\"})}),/*#__PURE__*/t(\"p\",{children:[\"(You can find the original TikTok post \",/*#__PURE__*/e(n,{href:\"https://www.tiktok.com/@harrylittle/video/7499526728432274710\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"HERE\"})}),\".)\"]}),/*#__PURE__*/e(\"video\",{autoPlay:!0,className:\"framer-image\",loop:!0,muted:!0,playsInline:!0,src:\"https://framerusercontent.com/assets/SkfCiBztP66jx0EvJSSvKhQzRE.mp4\"})]});export const richText6=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"So this week, I snapped.\"}),/*#__PURE__*/e(\"p\",{children:\"From February through May, I packed up my house, moved, unpacked, and then settled into my new studio. That meant no making videos and a drought of creative output.\"}),/*#__PURE__*/e(\"p\",{children:\"I couldn't take it anymore.\"}),/*#__PURE__*/e(\"p\",{children:\"On Monday, I decided I was going to post something. Anything!\"}),/*#__PURE__*/e(\"h2\",{children:\"Magic\"}),/*#__PURE__*/e(\"p\",{children:\"My instinct was to share a niche detail of my process, like a lighting or rigging detail in my new studio. I'll admit, the pressure of being offline for so long was getting to me. Would the platforms start to punish me for disappearing?\"}),/*#__PURE__*/e(\"p\",{children:\"But then I remembered that I have a theme:\"}),/*#__PURE__*/e(\"p\",{children:\"\u2728Magic\u2728\"}),/*#__PURE__*/t(\"p\",{children:[\"For the past handful of years, I've worked to make sure every piece of video content I post feels \",/*#__PURE__*/e(\"em\",{children:\"magical\"}),\".\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Magical edits\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Objects brought to life with stop-motion\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Behind-the-scenes breakdowns of how the magic works\"})})]}),/*#__PURE__*/e(\"p\",{children:\"So snapped out of the pressure to post just anything and made a fun video riffing on a recent trend where artists reveal their paintings. It only took a few hours to make, but the results are magical. And that made all the difference.\"}),/*#__PURE__*/e(\"h2\",{children:\"What's your theme?\"}),/*#__PURE__*/t(\"p\",{children:[\"From a business standpoint, knowing your theme is powerful. \",/*#__PURE__*/e(\"em\",{children:\"No-nonsense\"}),\" real estate educator? \",/*#__PURE__*/e(\"em\",{children:\"Cozy\"}),\" blankets? \",/*#__PURE__*/e(\"em\",{children:\"Handmade \"}),\"candies? \",/*#__PURE__*/e(\"em\",{children:\"Grotesque\"}),\" caricature artist?\"]}),/*#__PURE__*/e(\"p\",{children:\"When you're clear about the story you're telling, it's easier for people to connect with you, explore your services, or recommend your account to friends.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"A consistent theme builds authority and trust.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"And at the very least, your theme can serve as a barometer for what \",/*#__PURE__*/e(\"em\",{children:\"not\"}),\" to post. In a world that pressures us to post constantly, that clarity can keep you from diluting what makes your work special. \"]}),/*#__PURE__*/e(\"p\",{children:\"That's why I didn't just post a studio update for the sake of 'staying active.' I posted something that still felt like me (and reinvigorated my creativity)!\"})]});export const richText7=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I graduated from art college in 2010.\"}),/*#__PURE__*/e(\"p\",{children:\"To prepare for my job hunt, I printed behind-the-scenes photos and concept art from my stop-motion film on glossy 8x10s and carefully arranged them in a big, physical portfolio.\"}),/*#__PURE__*/e(\"p\",{children:\"I'm probably part of the last cohort of students who graduated without social media handles.\"}),/*#__PURE__*/e(\"p\",{children:\"Instagram introduced video posts in 2013.\"}),/*#__PURE__*/e(\"p\",{children:\"These days, I've been reflecting on how portfolios have evolved since moving largely online. Physical portfolios were precious (the best of the best) and that mindset followed a lot of us onto social media. I'm still anxious about 'messing up my grid' on Instagram.\"}),/*#__PURE__*/e(\"p\",{children:\"But while the general public has moved from curated vacation photos to raw, in-the-car storytimes, I get the sense that artists haven't made the same shift.\"}),/*#__PURE__*/e(\"h2\",{children:\"What I accidentally did right\"}),/*#__PURE__*/t(\"p\",{children:['When I went full time on social media in 2018, putting yourself online still meant shouting \"Hey guys!\" on YouTube and selling t-shirt merch. I did a bit of that but quickly realized it wasn\\'t for me. Or should I say, it ',/*#__PURE__*/e(\"em\",{children:\"wasn't\"}),\" me.\"]}),/*#__PURE__*/e(\"p\",{children:\"What I accidentally did right was go my own way. I leaned into telling the story of one guy, alone in a basement, willing to dedicate superhuman amounts of patience to animated videos.\"}),/*#__PURE__*/e(\"p\",{children:\"What started as an accident is now a core part of of everything I do. Half of my output is behind-the-scenes content and I sneak the effort of what I do into my polished work.\"}),/*#__PURE__*/e(\"h2\",{children:\"The new portfolio?\"}),/*#__PURE__*/e(\"p\",{children:\"The artists I see succeeding on social media today are doing something similar.\"}),/*#__PURE__*/e(\"p\",{children:\"They're not just posting their work, they're telling the story behind it. And no, that doesn't mean you have to shout \\\"Hey guys!\\\" into the camera. It can be as simple as filming a timelapse or a short clip of your process.\"}),/*#__PURE__*/e(\"p\",{children:\"Just like the shift from picture-perfect vacation photos to imperfect, in-the-moment Instagram Stories, artists are now embracing the journey behind the work and not just the glossy 8x10.\"})]});export const richText8=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDEA8 New series alert! It was just over a year ago when I first \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/the-value-of-incremental-progress\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"mentioned making incremental progress\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"A lot of my value with writing about social media is that I'm a full-time content creator, and that means I can share how I'm constantly improving (however small).\"}),/*#__PURE__*/e(\"p\",{children:\"This week, I want to highlight a change I've made to the way I'm filming myself speaking to camera:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"502\",src:\"https://framerusercontent.com/images/DFAXeQKzqQmQNl8YxfZgKwKiugY.jpg\",srcSet:\"https://framerusercontent.com/images/DFAXeQKzqQmQNl8YxfZgKwKiugY.jpg 898w\",style:{aspectRatio:\"898 / 1005\"},width:\"449\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In the old version:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Filmed at a distance, using a 50mm lens\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Computer is closed off\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Small hand gestures\"})})]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"In the new version:\"})}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Filmed very close, using a 16mm lens\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Computer is opened up\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Larger hand gestures (helped by camera being closer)\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Inviting Viewers In\"}),/*#__PURE__*/e(\"p\",{children:\"My longer YouTube videos focus on bringing viewers into my production process - and how I film myself should reflect that.\"}),/*#__PURE__*/e(\"p\",{children:\"I want people to feel like they've been invited into my workspace, almost as if they're sitting beside me for a private editing session.\"}),/*#__PURE__*/e(\"p\",{children:\"And my previous framing didn't do that! It's flat and closed off. The new framing is much better and feels more intimate.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"So never stop improving! I've been making YouTube videos for over 10 years and I'm still obsessing over small details.\"})]}),/*#__PURE__*/e(\"p\",{children:\"If you're curious to see the new version in action, you can watch it here:\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/dhNuK072hNk\"})})})]});export const richText9=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I've previously mentioned that even though my YouTube channel has 1B+ views and 3.6M subscribers, I'm 'bad' at YouTube. All those views and subscribers have largely come from my short clips, meaning that there isn't an eager audience guaranteeing views on my long form videos.\"}),/*#__PURE__*/e(\"p\",{children:\"But if you've been following my posts, you know that I recently cracked the code:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/how-artists-can-win-on-youtube\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"How Artists Can Win on YouTube\"})})})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/my-artist-youtube-formula-worked\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"My Artist YouTube Formula Worked\"})})})})]}),/*#__PURE__*/e(\"p\",{children:\"Part of me being 'bad' at YouTube is that with all the impressive numbers, I've never really dabbled in YouTube sponsorships - which I'm sure you know is a big part of the platform and income as a creator.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Next Step\"}),/*#__PURE__*/e(\"p\",{children:\"With proof that I have a great, repeatable formula that can pull in 100k+ targeted views (filmmakers, editors, artists), I contacted a bunch of my favorite production services and pitched them the opportunity to sponsor my videos.\"}),/*#__PURE__*/e(\"p\",{children:\"I specifically stuck to production services so that the ad segment can integrate well into my videos. (I'll get into how I pitched in a later post.)\"}),/*#__PURE__*/e(\"p\",{children:\"And wouldn't you know it? A service that I use for every one of my videos was happy to jump at the opportunity. The end result is that they'll sponsor three videos across June, July, and August - making my entire summer.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"So keep going. It's taken me nearly a decade of experimenting to finally feel like I've figured out YouTube.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Speaking of Pitching to Clients\"}),/*#__PURE__*/t(\"p\",{children:[\"I've been recommending that people read Justin Moore's book \",/*#__PURE__*/e(n,{href:\"https://www.sponsormagnet.com/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Sponsor Magnet\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"It offers great insight into the world of brand partnerships and has a lengthy section on cold pitching to clients - I actually utilized some of the strategies for my outreach on these YouTube sponsorships.\"}),/*#__PURE__*/e(\"p\",{children:\"(Justin's not sponsoring this. I bought, read, and recommend the book!)\"}),/*#__PURE__*/e(n,{href:\"https://www.sponsormagnet.com/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"500\",src:\"https://framerusercontent.com/images/bhly8sJ4mJQPqp2GfOhyfHE.jpg\",srcSet:\"https://framerusercontent.com/images/bhly8sJ4mJQPqp2GfOhyfHE.jpg 625w\",style:{aspectRatio:\"625 / 1000\"},width:\"312\"})})})]});export const richText10=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I think we have a new series! Building on my first \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/there-are-no-rules\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"There Are No Rules\"})}),\" post, I'm again featuring work that's successfully doing things differently.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Spotlight\"}),/*#__PURE__*/t(\"p\",{children:[\"Today, we're looking at a post from brand designer extraordinaire \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/cj.cawley.design\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Cj Cawley\"})}),\". What I find fresh about Cj's videos is how he blends storytelling with design.\"]}),/*#__PURE__*/e(\"p\",{children:\"Instead of just showcasing his artwork, he builds a narrative around the entire process - one that anyone can understand. He's even found a creative way to incorporate client emails!\"}),/*#__PURE__*/e(\"p\",{children:\"You can often find me on my soapbox saying that social media should be treated as advertising and not the end product. Cj's videos are a great example of this. His content promotes his work in a way that feels creative and genuine.\"}),/*#__PURE__*/e(\"h2\",{children:\"Why It Works\"}),/*#__PURE__*/e(\"p\",{children:\"In the video I've included, Cj addresses a common frustration: when clients don't 'get' the end result. He cleverly shows why presenting your design work in a polished deck makes all the difference.\"}),/*#__PURE__*/e(\"p\",{children:\"In one minute, he accomplishes three things:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Introduces a niche design problem\"}),\" - in a way that's entertaining\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Educates beginners\"}),\" - by sharing best practices\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Positions himself as an expert\"}),\" - that clients would want to hire\"]})})]}),/*#__PURE__*/t(\"p\",{children:[\"In \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/cj.cawley.design\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Cj's Instagram\"})}),\" profile, it's clear that he's open for design work and has beginner resources for sale. This single video promotes everything he has to offer in a way that's far more engaging than a static portfolio.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"Think about why you use social media. Are you available for work? Selling products? Offering services? Next, think about how you can creatively promote those services beyond just a standard portfolio.\"})]})]});export const richText11=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"This week, I want to break down how I transformed my Facebook posting strategy from aimless to intentional. \"}),\"It\u2019s a peek into how I approach content as a \",/*#__PURE__*/e(\"em\",{children:\"business\"}),\", not just an artist sharing work.\"]}),/*#__PURE__*/e(\"h2\",{children:\"What Hasn't Worked\"}),/*#__PURE__*/e(\"p\",{children:\"I've increasingly dismissed posting on Facebook. However, I've occasionally been pulled back in due to their claim of 3 billion (!!) monthly active users. I have the content, so why not?\"}),/*#__PURE__*/t(\"p\",{children:[\"Even though I've slowly grown my \",/*#__PURE__*/e(n,{href:\"https://www.facebook.com/kevinbparry\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Facebook page\"})}),\" to 645k followers, my posting strategy there has been spray-and-pray. I'll blast a few videos over the course of a week and then forget my page exists for several months.\"]}),/*#__PURE__*/e(\"p\",{children:\"The occasional video has performed well, but to no end. The views don't direct to any larger business purpose and whatever revenue I've stumbled into has amounted to dozens or hundreds of dollars.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Problem\"}),/*#__PURE__*/e(\"p\",{children:\"I want to fix two problems:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Random posting schedule\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Dead end views (content isn't providing anything except likes & follows)\"})})]}),/*#__PURE__*/e(\"p\",{children:\"As a business, my greatest advantage with social media is that it acts as a set-and-forget advertising arm of my company. Views come in as I sleep, and those views should be serving my business beyond likes & follows.\"}),/*#__PURE__*/e(\"h2\",{children:\"Posting with Purpose\"}),/*#__PURE__*/e(\"p\",{children:\"Here's the strategy that I've been testing for the past few months:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Post \",/*#__PURE__*/e(\"strong\",{children:\"once per week\"}),\" from my archive\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Write a \",/*#__PURE__*/e(\"strong\",{children:\"caption that pairs with my weekly blog post\"}),\" (and link to it)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Slowly build a \",/*#__PURE__*/e(\"strong\",{children:\"library of 52 videos\"}),\" that I can cycle through every year\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"This structure is simple but powerful. Each post now nudges new visitors to my site - where they can sign up, subscribe, or explore how to learn from me.\"}),/*#__PURE__*/e(\"h2\",{children:\"The Results\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Reach:\"}),\" One of the first posts using this strategy took off to the tune of several million views (I used an old viral video). Close to 500 people clicked through to my site.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/wHfbGBPeu3tIoRxBlmheZN8PqWA.jpg\",srcSet:\"https://framerusercontent.com/images/wHfbGBPeu3tIoRxBlmheZN8PqWA.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/wHfbGBPeu3tIoRxBlmheZN8PqWA.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/wHfbGBPeu3tIoRxBlmheZN8PqWA.jpg 1600w\",style:{aspectRatio:\"1600 / 800\"},width:\"800\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Growth:\"}),\" I got a notification from Facebook that because I'm now consistently posting high-quality content, they've increased the distribution of my entire page!\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"524\",src:\"https://framerusercontent.com/images/iNUFJxhTGGUQjKdlhIyE2DUXJU.png\",srcSet:\"https://framerusercontent.com/images/iNUFJxhTGGUQjKdlhIyE2DUXJU.png?scale-down-to=512 512w,https://framerusercontent.com/images/iNUFJxhTGGUQjKdlhIyE2DUXJU.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/iNUFJxhTGGUQjKdlhIyE2DUXJU.png 1284w\",style:{aspectRatio:\"1284 / 1048\"},width:\"642\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Revenue:\"}),\" I just joined Facebook's new all-in-one Content Monetization program, so I have limited data, but what started as $2/day in passive income is now closer to $8/day - enough to cover most of my company software subscriptions (and growing).\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/am3mgi0bGRX5Uq3SS56DFZDjE.jpg\",srcSet:\"https://framerusercontent.com/images/am3mgi0bGRX5Uq3SS56DFZDjE.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/am3mgi0bGRX5Uq3SS56DFZDjE.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/am3mgi0bGRX5Uq3SS56DFZDjE.jpg 1600w\",style:{aspectRatio:\"1600 / 800\"},width:\"800\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"Views and likes are vanity metrics. They feel good, but they don\u2019t build a business on their own.\"})]}),/*#__PURE__*/t(\"p\",{children:[\"When you treat your content as advertising, you start asking better questions: Not \",/*#__PURE__*/e(\"em\",{children:\"\u201CHow many people watched this?\u201D\"}),\" but \",/*#__PURE__*/e(\"strong\",{children:\"\u201CHow is this helping the right people find what I offer?\u201D\"})]}),/*#__PURE__*/e(\"p\",{children:\"Even though I\u2019ve simplified my Facebook schedule to just one post per week, I\u2019ve multiplied its impact\u2014because now, every view has a purpose.\"})]});export const richText12=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"This week, I'm sharing a video from a creator friend, \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/thepacman82/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Phil Cohen\"})}),\". It's a POV of him pressing a BMW logo that initiates a self-building car. On Instagram, it took off immediately - and now has 87M views.\"]}),/*#__PURE__*/e(\"p\",{children:\"First, let's admire Phil's creativity and technical ability. He's wildly talented and has mastered integrating CG elements into real-world environments.\"}),/*#__PURE__*/t(\"p\",{children:[\"But there's something simpler going on with this video that I think you can learn from and apply to your own: \",/*#__PURE__*/e(\"strong\",{children:\"ANTICIPATION\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Within the first 2 seconds of the video, Phil sets the stage by pressing a button that magically transforms into a car tire.\"}),/*#__PURE__*/e(\"p\",{children:\"As a viewer, that's all you need to know. In 2 seconds, there's 100% clarity on what's going to happen in the rest of the video: a car is going to magically build itself. You don't even need to recognize the BMW logo.\"}),/*#__PURE__*/t(\"p\",{children:[\"And that's the hook. You know \",/*#__PURE__*/e(\"em\",{children:\"what's\"}),\" going to happen, but you don't know \",/*#__PURE__*/e(\"em\",{children:\"how\"}),\" it's going to happen.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2728\",/*#__PURE__*/e(\"strong\",{children:\" Immediate clarity paired with curiosity is what keeps you watching.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Grabbing attention online has become synonymous with clickbait and shouting the loudest in a crowded room. So it's refreshing to see clear, creative storytelling score a win.\"}),/*#__PURE__*/e(\"p\",{children:\"Phil's video is a perfect example of how a bit of narrative structure can turbocharge an already clever idea.\"}),/*#__PURE__*/t(\"p\",{children:[\"(I have a much longer post about utilizing anticipation \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/how-to-make-creative-video-content-as-a-small-business\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"HERE\"})}),\")\"]})]});export const richText13=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"This is a modified version of an original post from \"}),/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/thoughts-on-shareability\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:/*#__PURE__*/e(\"em\",{children:\"February 22, 2024\"})})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Dinner Table Test\"}),/*#__PURE__*/t(\"p\",{children:[\"In my years of making videos and analyzing which were the most shared, I've found there's pretty much one major factor in determining the shareability of any post: \",/*#__PURE__*/e(\"strong\",{children:\"the dinner table test\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"A cousin to the elevator pitch, it basically asks if a picture/video is simple enough to describe that you'd be inclined to bring it up in discussion at the dinner table.\"}),/*#__PURE__*/e(\"p\",{children:'\"Hey, did you see that video where the cat freaks out after seeing a cucumber!\"'}),/*#__PURE__*/e(\"p\",{children:'Bringing up internet culture in real life is a risk. We\\'ve all taken a swing at describing a hilarious video to friends and struck out because, \"\u2026well, you just have to see it!\"'}),/*#__PURE__*/e(\"p\",{children:\"Simply put, if it can't be easily described, fewer people are going to put their reputation on the line to share it.\"}),/*#__PURE__*/e(\"h2\",{children:\"A Simple Formula\"}),/*#__PURE__*/t(\"p\",{children:[\"My rule of thumb is two blanks. \",/*#__PURE__*/e(\"strong\",{children:\"Did you see that picture/video where [blank] does [blank]?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Imagine a picture of a normal-looking, healthy dog. Then, split-screen that picture with the same dog from a year ago, painfully scrawny from a lifetime of living on the street. Now the 'healthy' photograph has context and emotion that wasn't there before.\"}),/*#__PURE__*/e(\"p\",{children:\"One blank (a healthy dog) doesn't give us anything to talk about, but the second blank (its miraculous recovery) provides enough context and emotion to want to share it. It's incredible the number of viral tweets that are boring photographs with an outlandish (and context-providing) caption.\"}),/*#__PURE__*/e(\"p\",{children:\"Why not keep going? Three blanks must be better, right? I can't prove it, but in my experience, adding a third blank starts veering into that territory of being unnecessarily complicated. You know that co-worker who brought up a 'hilarious video' and is now trying to explain its backstory to confused onlookers? Case of the third blank.\"}),/*#__PURE__*/e(\"p\",{children:'\"Hey, did you see that video where [blank] does [blank], and because of that [blank] goes over to [blank] and\u2026\" '}),/*#__PURE__*/e(\"p\",{children:\"I'd bet a week's wages that most viral and highly shareable content can be described with two blanks:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Did you see that \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/watch?v=txqiwrbYGrs\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"video\"})}),\" where the [young boy] is [loopy after the dentist]?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Did you see that \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/watch?v=dMH0bHeiRNg\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"video\"})}),\" where the [guy] does [all the dances throughout history]?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Did you see that \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/watch?v=0EqSXDwTq6U\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"video\"})}),\" where that [baby bites] that [polite British boy's finger]?\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Putting it into Practice\"}),/*#__PURE__*/t(\"p\",{children:[\"Describe what you're posting, or even format the concept, in a way that someone would pitch it to a dinner table or - \",/*#__PURE__*/e(\"strong\",{children:\"how will one friend tell another friend about your post?\"})]}),/*#__PURE__*/e(\"p\",{children:\"Now, maybe shareability isn't your goal. It shouldn't really be anyone's goal, but asking the above question also applies to the general clarity of your post in a social media context.\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, these can be visual blanks. Some of the most shared clips of visual effects are \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/shorts/vjGhb_vo8vM\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"split screens\"})}),\" of the final product (first blank) and how it was actually captured on set (second blank). Again, the second blank featuring the behind-the-scenes footage provides context and emotion (hard work/ingenuity) for the finished artwork.\"]}),/*#__PURE__*/t(\"p\",{children:['Take my videos \"',/*#__PURE__*/e(n,{href:\"https://youtube.com/shorts/6e2Jqr66Jq4\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"I Magically Turn Into Random Objects\"})}),'\" and \"',/*#__PURE__*/e(n,{href:\"https://www.youtube.com/shorts/DnLjHW5nI5M\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"The 10 Types of Magic\"})}),\".\\\" Both are basically me flexing my editing skills, but I've wrapped them in a shareable description. I've titled them in a way that spoon-feeds how to describe them to a friend.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"This isn't a hack to 'go viral.' It's just something I've noticed about the most shareable online posts. I've learned firsthand that if shareability is the first goal, you're aiming at the wrong target. But it's always great to add more clarity, context, and emotion to your posts.\"})]})]});export const richText14=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"When I was working with Studio to develop my \",/*#__PURE__*/e(n,{href:\"https://studio.com/kevinparry\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Scroll-Stopping Shorts\"})}),\" course, they put a huge emphasis on showing my unique process - how I personally approach crafting concepts and editing videos.\"]}),/*#__PURE__*/e(\"p\",{children:\"The experience completely changed my opinion on what it means to offer online classes and digital products.\"}),/*#__PURE__*/e(\"p\",{children:\"I used to think being an expert on the internet meant providing the answer for 2+2, when it actually means showing how to arrive at the number 4. There are infinite ways - especially in creative fields where the 'equation' isn't always so clear.\"}),/*#__PURE__*/e(\"p\",{children:\"I think that's fairly liberating! The value isn't in the answer but the unique way you get there, backed by your life experience and years of honing your process.\"}),/*#__PURE__*/e(\"h2\",{children:\"Top 5 Things\"}),/*#__PURE__*/t(\"p\",{children:[\"I've been suggesting this to a lot of people over the past year: \",/*#__PURE__*/e(\"strong\",{children:\"launch a class or video based on the top 5 tools or techniques you use in your area of expertise\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Mine would be my Top 5 Editing Techniques: filming invisible edits, green screen, advanced masking, Rotobrush, and Composite Brush.\"}),/*#__PURE__*/t(\"p\",{children:[\"You're a painter? Try the top 5 base colors on your palette or most-used brushes.\",/*#__PURE__*/e(\"br\",{}),\"A chef? Your top 5 kitchen skills or tools you can't work without.\",/*#__PURE__*/e(\"br\",{}),\"A salesperson? Your top 5 cold opens or best negotiation tactics.\"]}),/*#__PURE__*/e(\"h2\",{children:\"Distribution\"}),/*#__PURE__*/t(\"p\",{children:[\"I'd simply record everything as an extended video and list it for a reasonable price in a shop like \",/*#__PURE__*/e(n,{href:\"https://www.lemonsqueezy.com/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Lemon Squeezy\"})}),\" or \",/*#__PURE__*/e(n,{href:\"https://link.fourthwall.com/ref/kevin-parry\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Fourthwall\"})}),\" (integrates into YouTube Product Shelf).\"]}),/*#__PURE__*/e(\"p\",{children:\"Promoting it becomes easy. Make a Short or YouTube video listing your top 5 things (but not getting into too much detail), and point people to the full version in your digital product.\"}),/*#__PURE__*/e(\"p\",{children:\"As a bonus, those short videos act as a fantastic lead magnet for attracting the right audience.\"}),/*#__PURE__*/e(\"p\",{children:\"The best part? You can always sell 5 More Things as a follow-up product.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"How you uniquely do what you do is valuable! Especially in more artistic-leaning fields where technique is more subjective and personal.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"You don't need a massive following or years of credentials to start monetizing your unique perspective.\"})]})]});export const richText15=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"With AI's sudden rise, there's been a lot of discussion about how important 'narrative' is to artists and businesses online. Simply put, what's the story behind your content?\"}),/*#__PURE__*/t(\"p\",{children:[\"For example, Wendy's has notoriously leaned into sounding like a \",/*#__PURE__*/e(n,{href:\"https://www.indigo9digital.com/blog/wendystwitterstrategy\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"snarky social media manager gone rogue from corporate headquarters\"})}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"Given that my content is all about realistic magical effects and tedious stop-motion animation, I've specifically chosen to present a narrative of:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"a wizard casually filming himself on his phone, and\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"the world's most patient man, isolated in a basement\"})})]}),/*#__PURE__*/e(\"p\",{children:\"Both focus on me being alone.\"}),/*#__PURE__*/e(\"p\",{children:\"My editing effects feel more surprising when it looks like I've simply set up a phone in my living room (see video above). And my stop-motion feels even more incredible when it's revealed I've spent weeks moving everything with my own two hands.\"}),/*#__PURE__*/e(\"p\",{children:\"That's why I film alone. Something as simple as a moving camera would suggest the presence of a second person and break my narrative.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"What's your online narrative? Does every element of your work back it up? If you've never considered it, think about how you can bring your unique experience to the forefront of your online content.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Sidenote: I also run my company as lean as possible (zero team) to stay agile during downturns in work and the ad space.\"})]});export const richText16=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In my quest to shine a light on being an artist making a living on social media, I thought I'd pull back the curtain on my YouTube revenue.\"}),/*#__PURE__*/e(\"h2\",{children:\"My 2024 on YouTube\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"My revenue = $30,000.67 USD - 10% to agency x 1.37 exchange rate = \",/*#__PURE__*/e(\"strong\",{children:\"~$37,000.00 CAD \"}),\"(I live in Canada)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Daily average of $82.00 USD or $112.00 CAD\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"January has notoriously low ad rates\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"December typically brings a holiday spike\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"319.9M views = \",/*#__PURE__*/e(\"strong\",{children:\"6.1M video views\"}),\" + \",/*#__PURE__*/e(\"strong\",{children:\"313.8M Shorts views\"}),\" (much lower ad rates)\"]})})]}),/*#__PURE__*/e(n,{href:\"https://framerusercontent.com/images/ZJ217mZeiS9N1QAVItjmBonBlU.jpg\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"231\",src:\"https://framerusercontent.com/images/ZJ217mZeiS9N1QAVItjmBonBlU.jpg\",srcSet:\"https://framerusercontent.com/images/ZJ217mZeiS9N1QAVItjmBonBlU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ZJ217mZeiS9N1QAVItjmBonBlU.jpg 1016w\",style:{aspectRatio:\"1016 / 463\"},width:\"508\"})})}),/*#__PURE__*/e(\"h2\",{children:\"The Power of Evergreen Videos\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Out of the top nine highest earning videos of 2024, \",/*#__PURE__*/e(\"strong\",{children:\"only one was posted in 2024\"})]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Two of the videos are from 2018/19\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"The highest earning video is an ad for Thomas & Friends (that I was paid to create)\"})})]}),/*#__PURE__*/e(n,{href:\"https://framerusercontent.com/images/ZiNUCzu8RTbSHtspfXdudXmm9Rc.jpg\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"288\",src:\"https://framerusercontent.com/images/ZiNUCzu8RTbSHtspfXdudXmm9Rc.jpg\",srcSet:\"https://framerusercontent.com/images/ZiNUCzu8RTbSHtspfXdudXmm9Rc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ZiNUCzu8RTbSHtspfXdudXmm9Rc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ZiNUCzu8RTbSHtspfXdudXmm9Rc.jpg 1167w\",style:{aspectRatio:\"1167 / 576\"},width:\"583\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"I've come to think of my YouTube revenue as the income stream that covers the expenses for my business (my primary income source is brand deals and hired video production). \"}),/*#__PURE__*/e(\"p\",{children:\"Editing software, online services, and materials for videos all add up each month. YouTube isn't making me rich, but it keeps my business humming along (with some extra to provide for the family).\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"My insight to artists is that no single YouTube video has financially changed my life, but years of posting has created an army of videos that continue to passively bring in revenue.\"})]})]});export const richText17=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Today, a great example of how a digital artist can tell a compelling process story while also advertising their work.\"}),/*#__PURE__*/e(\"p\",{children:\"I attended film school when social media was first appearing. My grad film was printed onto tape and snail-mailed to film festivals. Posting video online was still a bit radical.\"}),/*#__PURE__*/e(\"p\",{children:\"To this day, I still feel bound to my traditional film background. I have outdated ideas about how to approach visual storytelling. Almost like there are certain ways to film specific shots because that's how they were shown in movies.\"}),/*#__PURE__*/e(\"p\",{children:\"One thing social media, smartphones, and mass storage have enabled is giving artists endless freedom to experiment and break whatever cinematic rules might've been in place.\"}),/*#__PURE__*/t(\"p\",{children:[\"The example I have today is from digital artist \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/geosyrup/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"@geosyrup\"})}),\", who recently posted a process video for a sculpt of Pedro Pascal's Mr. Fantastic (it's actually a clever ad to purchase the printable file).\"]}),/*#__PURE__*/e(\"p\",{children:\"What stands out to me is the over-the-shoulder shot of his computer monitor while 3D modeling. It's not exactly groundbreaking, but to my outdated filmmaking brain, it breaks a lot of rules.\"}),/*#__PURE__*/e(\"p\",{children:\"My impulse for showing a computer screen would be to use screen capture software and somehow fit it into the vertical frame. Actually filming the monitor and including the artist at work? That's allowed?! It works really well because it feels less 'tutorial' and more 'feeling the hands at work'.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"If social media has taught me anything, it's that there are no rules. Let go of how you think things 'should' be done! You have a camera the size of a deck of playing cards and endless storage space - it can go anywhere and you can try as many variations as your heart desires.\"})]})]});export const richText18=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"One of my most popular YouTube Shorts, at 117M views, is \",/*#__PURE__*/e(n,{href:\"https://youtube.com/shorts/fvwOCAjf12U\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"this quick tutorial\"})}),\" breaking down how I magically (through editing) grab Thomas the Tank Engine from my TV and throw him into a picture book.\"]}),/*#__PURE__*/e(\"p\",{children:\"Does that sound like a video that would go viral? Absolutely not.\"}),/*#__PURE__*/e(\"p\",{children:\"I think what's happening is that I'm tapping into a sweet spot of what I call teaching people who don't want to learn. It's the perfect blend of sharing expertise on a really niche topic in a way that's dumbed down just enough to captivate any viewer.\"}),/*#__PURE__*/e(\"p\",{children:\"The key is simplifying the explanation. In my Thomas video, I'm intentionally simplifying the highly technical visual effects editing and instead describing it with red outlines and cutouts. I always explain as if I'm teaching with physical objects. Instead of digital video layers, I'm speaking in terms of layering pictures on top of each other.\"}),/*#__PURE__*/e(\"h2\",{children:\"Marketing Examples\"}),/*#__PURE__*/e(\"p\",{children:\"To back this up, I opened Instagram and started scrolling. Within a few minutes I found two examples:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A design company that solved why an elegant eyewear holder kept tipping over - and how they fixed it.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"A bakery that spent $70k on a robotic, brownie-cutting blade - an oddly specific problem to solve.\"})})]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=5yCjGvOI2Dc\"})})}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=XzqF0kfbOrI\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"While my \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/how-businesses-can-win-on-social-media\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"previous post about creating effort-focused content\"})}),\" covers the low lift end of the spectrum, sharing your expertise on a niche topic is a great way to approach more in-depth video content.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\u2728 \",/*#__PURE__*/e(\"strong\",{children:\"Is there some interesting detail about your artistic process or business? Share it! But explain it in a way that even someone with zero interest would find fascinating.\"})]})]});export const richText19=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"People have asked me to share more about the business side of being a full-time artist on the internet.\"}),/*#__PURE__*/t(\"p\",{children:[\"So this week, let's take a look at the revenue generated from my \",/*#__PURE__*/e(n,{href:\"https://youtube.com/shorts/DnLjHW5nI5M\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"10 Types of Magic\"})}),\" video (and my surprising conclusion).\"]}),/*#__PURE__*/e(\"p\",{children:\"Three important factors:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"This video is an outlier and its success isn't repeatable.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I posted these videos in March 2023, so this revenue spans two years.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I'm Canadian and don't make ad revenue on platforms like TikTok or Instagram.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"YouTube Shorts: $9,792 USD\"}),/*#__PURE__*/e(\"p\",{children:\"Shorts don't pay well relative to views! That's $0.06 per thousand views. However, there's something to be said for the increase and value of 700k subscribers. The recent average is about $7 per day.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"279\",src:\"https://framerusercontent.com/images/2kaeZMMJKxa79TIjHOyvz5YcX0.png\",srcSet:\"https://framerusercontent.com/images/2kaeZMMJKxa79TIjHOyvz5YcX0.png?scale-down-to=512 512w,https://framerusercontent.com/images/2kaeZMMJKxa79TIjHOyvz5YcX0.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/2kaeZMMJKxa79TIjHOyvz5YcX0.png 1126w\",style:{aspectRatio:\"1126 / 558\"},width:\"563\"}),/*#__PURE__*/e(\"h2\",{children:\"YouTube: $6,098 USD\"}),/*#__PURE__*/t(\"p\",{children:[\"My 10-minute, \",/*#__PURE__*/e(n,{href:\"https://youtu.be/d_2CNg0Cg8U\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"behind-the-scenes video\"})}),\" pays better at an average of $2.48 per thousand views.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"258\",src:\"https://framerusercontent.com/images/E0f0wU61gm5QK6GlXaz9W0LI.png\",srcSet:\"https://framerusercontent.com/images/E0f0wU61gm5QK6GlXaz9W0LI.png?scale-down-to=512 512w,https://framerusercontent.com/images/E0f0wU61gm5QK6GlXaz9W0LI.png?scale-down-to=1024 1024w,https://framerusercontent.com/images/E0f0wU61gm5QK6GlXaz9W0LI.png 1128w\",style:{aspectRatio:\"1128 / 517\"},width:\"564\"}),/*#__PURE__*/e(\"h2\",{children:\"Facebook: $1,110 USD\"}),/*#__PURE__*/e(\"p\",{children:\"Believe it or not, Facebook still has potential for revenue. I've grown my page to 638k followers and still make a bit of money every month.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"301\",src:\"https://framerusercontent.com/images/eQofTbXdf3aAWvYnV3knqvZjN4U.png\",srcSet:\"https://framerusercontent.com/images/eQofTbXdf3aAWvYnV3knqvZjN4U.png?scale-down-to=512 512w,https://framerusercontent.com/images/eQofTbXdf3aAWvYnV3knqvZjN4U.png 988w\",style:{aspectRatio:\"988 / 602\"},width:\"494\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"My takeaway isn\u2019t about chasing viral hits or relying on short-form content for revenue. The real lesson here is the value of recording a long-form breakdown. It's made 60% of the revenue from 1.4% of the views!\"}),/*#__PURE__*/t(\"p\",{children:[\"It took me a total of two days to script, film, and edit the breakdown. In a recent post, I broke down a \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/how-artists-can-win-on-youtube\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"'formula' for creating long-form videos\"})}),\" like this.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"After over a decade of trying, I'm finally finding a balance between short and long form content. Short form lets me flex my artistic skills, while long form lets me share my expertise. The two support each other naturally - without relying on YouTube clickbait.\"})]}),/*#__PURE__*/e(\"p\",{children:\"Moving forward, I'm exploring the sustainability of this short-and-long form video relationship and how it can be repeated by any artist.\"})]});export const richText20=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Last week, I wrote about \",/*#__PURE__*/e(n,{href:\"https://creativeoutput.blog/posts/feeling-the-effort-of-your-art\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"how I used 'effort'\"})}),\" to make an animated vitamin ad more engaging. While that post focused on artists, the same principle applies to business advertising in general.\"]}),/*#__PURE__*/e(\"p\",{children:\"Check out this post from Logan's Candies (above). It has an astonishing 51M views! Not bad for a family-owned candy shop based out of Ontario, California. And this isn't an outlier - they have dozens of videos with 10M+ views.\"}),/*#__PURE__*/e(\"p\",{children:\"What I think they've done tremendously well is hone in on the 'effort' of their process. 'Effort' in this context refers to visually highlighting the skilled, hands-on process that makes your work impressive.\"}),/*#__PURE__*/e(\"p\",{children:\"There's an immediate, captivating tension to seeing an expert at work. What's more, this tension sets up a basic storytelling arc that keeps us watching:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Beginning:\"}),\" what's he making?\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Middle:\"}),\" wow, he's really good at that!\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"End:\"}),\" beautiful candy!\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"Obviously, Logan's Candies has an advantage in that their process is super visual (and delicious), but you can see how starting with points of effort opens the door to more engaging posts that are easier to create.\"}),/*#__PURE__*/e(\"h2\",{children:\"More Singles, Less Homeruns\"}),/*#__PURE__*/e(\"p\",{children:\"Too many businesses think success on social media means 'going viral', but that\u2019s a terrible strategy. It\u2019s unpredictable and unsustainable.\"}),/*#__PURE__*/e(\"p\",{children:\"The real goal should be consistently staying on your customers' radar while naturally earning attention.\"}),/*#__PURE__*/e(\"p\",{children:\"Logan's Candies has mastered this approach. By focusing on the 'effort', they've tapped into an endless stream of content. At this point, they\u2019re essentially on autopilot - repeating the same format while keeping the audience hooked on the reveal of each new candy.\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/t(\"p\",{children:[\"Showing a barista expertly pouring the foam on a cappuccino is more engaging (and endlessly repeatable) than a boring exterior shot of a coffee shop. Just look at Pike Place Fish Market getting \",/*#__PURE__*/e(n,{href:\"https://www.tiktok.com/@pikeplacefishmarket/video/7436566666315582763\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"33M views on a TikTok by throwing and deboning a fish\"})}),\".\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"You probably don't run a handmade candy company and most likely don't throw fish, but there has to be at least one pain point in your process that requires human expertise. What is it? Film it.\"})]})]});export const richText21=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I took a very deliberate approach for a recent partnership with Nature Made vitamins: 'feeling the effort'.\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of a cleaned up piece of animation, I chose to use my hand as a support rig and not remove it in post-production. I'm mixing behind-the-scenes into the animation so that you enjoyably get a sense of the amount of creative work involved.\"}),/*#__PURE__*/e(\"p\",{children:\"This was the perfect opportunity to try something like this because an ad for a multivitamin is a bit of a tough sell. I knew I had to lean into an attention-grabbing, eye candy approach (that just so happened to end with the campaign slogan).\"}),/*#__PURE__*/t(\"p\",{children:[\"And it was a success! \",/*#__PURE__*/e(\"strong\",{children:\"This ad got 950k organic views on both Instagram and TikTok\"}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"Not Feeling the Effort\"}),/*#__PURE__*/e(\"p\",{children:\"Check out this ad I created with Nike last year. I love it and think it's wonderfully executed (what the brand wanted), but it's a good example of a polished piece of animation that almost feels effortless. I'm curious if the average person will latch on without an appreciation for the artistry.\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtube.com/watch?v=TdXNRn5iWXM\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Examples\"}),/*#__PURE__*/e(\"p\",{children:\"To better think about how you can merge your 'effort' with your final artwork, here are some examples of how various artists across different mediums include their process:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Alex Kunchevsky shows you how to \",/*#__PURE__*/e(n,{href:\"https://x.com/kunchevsky/status/1788744705418912125\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"expertly animate steam\"})}),\" (linear process video)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Megan Rose Ruiz \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/p/DEqEqhKTp5u/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"draws Sailor Moon\"})}),\" from memory (challenge format elevates sketching video)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Jon Pauls Balls \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/shorts/nvyvYqcCg4o\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"constructs a low-polygon football\"})}),\" (storytelling process video)\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[\"Scott Christian Sava \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/shorts/G482rJYfghI\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"paints Aang\"})}),\" in six different mediums (adding limitations)\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"So is this the social media content-ification of art? I think it's a fine line to walk and part of a larger conversation. As long as your process isn't performative and the integration is tasteful or clever, then it's a fantastic way to engage more viewers.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49\",/*#__PURE__*/e(\"strong\",{children:\" If you're stuck on what to share beyond you're final artwork, lean into revealing the effort it takes to create. Start simple and then experiment with what feels authentic.\"})]}),/*#__PURE__*/e(\"p\",{children:\"There are endless ways to include your process, whether that's a straight behind-the-scenes edit, timelapse, or merging it completely with the end result (like my Nature Made ad).\"})]});export const richText22=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"This week I have a quick, actionable tip that's increased visitors to my site by ~100/day.\"})}),/*#__PURE__*/e(\"p\",{children:\"If you've ever checked out a YouTube description, you might be familiar with the 'wall of text' approach. This is dozens of links to related videos, affiliate products, digital offerings, and profiles on other social media platforms.\"}),/*#__PURE__*/e(\"p\",{children:\"I was guilty of this. My video descriptions used to have 10+ links (left side). Now, they have just two: one for learning from me and one for contacting me (right side).\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"276\",src:\"https://framerusercontent.com/images/MTH6xVbupH2n6j9Wdx947I61A3s.jpg\",srcSet:\"https://framerusercontent.com/images/MTH6xVbupH2n6j9Wdx947I61A3s.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/MTH6xVbupH2n6j9Wdx947I61A3s.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/MTH6xVbupH2n6j9Wdx947I61A3s.jpg 1500w\",style:{aspectRatio:\"1500 / 552\"},width:\"750\"}),/*#__PURE__*/e(\"h2\",{children:\"The Right Audience\"}),/*#__PURE__*/e(\"p\",{children:\"Instead of overwhelming viewers with choices, I now focus on reaching the people who truly matter - those who want to learn animation, visual effects, or social media as a career. The \u2018contact me\u2019 link makes it easy for potential clients to get in touch.\"}),/*#__PURE__*/t(\"p\",{children:[\"The 'learn from me' link leads to a \",/*#__PURE__*/e(n,{href:{webPageId:\"McUGif6u5\"},motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"simple page\"})}),\" (left side) with clear follow up choices like joining my mailing list or free lessons. I also use the same call to action as a unified link-in-bio across my social media profiles (right side):\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"400\",src:\"https://framerusercontent.com/images/4HzHgvw8rEsweHfz0gKHDMfSxhU.jpg\",srcSet:\"https://framerusercontent.com/images/4HzHgvw8rEsweHfz0gKHDMfSxhU.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/4HzHgvw8rEsweHfz0gKHDMfSxhU.jpg 800w\",style:{aspectRatio:\"800 / 800\"},width:\"400\"}),/*#__PURE__*/e(\"h2\",{children:\"What's Your CTA?\"}),/*#__PURE__*/e(\"p\",{children:\"Define your audience, your business goals, and the people you want to attract. Then, simplify everything into one clear CTA that works across all your platforms.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49 The goal isn\u2019t to give people endless options - it\u2019s to provide the right people with one clear path forward.\"})}),/*#__PURE__*/e(\"p\",{children:\"Hopefully, this helps! And if you found me through my \u2018learn from me\u2019 link, that\u2019s proof it works.\"})]});export const richText23=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"The results from \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/how-artists-can-win-on-youtube\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"How Artists Can Win on YouTube\"})}),\" are in: \",/*#__PURE__*/e(\"strong\",{children:\"my latest long-form upload is my best performing video of the past year!\"}),\" It has 47k views in the first week, compared to my typical range of 11k-22k views. (If you didn't read that previous post, make sure to check out the formula I followed)\"]}),/*#__PURE__*/e(\"p\",{children:\"Here's the video, followed by a look at YouTube's insight of why it's performing well:\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/UyqbPF5IN54\"})})}),/*#__PURE__*/e(n,{href:\"https://framerusercontent.com/images/TUwJZK77Rwb40js9HuVuaTReu5Q.jpg\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{className:\"framer-image\",\"data-preset-tag\":\"img\",children:/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/TUwJZK77Rwb40js9HuVuaTReu5Q.jpg\",srcSet:\"https://framerusercontent.com/images/TUwJZK77Rwb40js9HuVuaTReu5Q.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/TUwJZK77Rwb40js9HuVuaTReu5Q.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/TUwJZK77Rwb40js9HuVuaTReu5Q.jpg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Key Takeaways\"}),/*#__PURE__*/e(\"p\",{children:\"\u2B06\uFE0F Because of my approach of bombarding with expertise, I'm holding attention longer and that's telling YouTube to recommend the video more.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2B06\uFE0F Therefore, 50% of the views are coming from YouTube's Home Page and Up Next recommendations.\"}),/*#__PURE__*/e(\"p\",{children:\"\u2B06\uFE0F And that meant 74% of the views are coming from non-subscribers!\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"This experiment was a complete success. I was able to produce my animation without being distracted by vlogging - I simply set up a behind-the-scenes camera (my phone) once in a while to capture b-roll.\"}),/*#__PURE__*/e(\"p\",{children:\"I thoughtfully reflected on the project, wrote an interesting script about the process, and efficiently made the YouTube video. It took me an hour to film myself speaking and roughly two hours to edit the video together.\"}),/*#__PURE__*/e(\"p\",{children:\"Is it a million view video? No, but that was the point. It's not a flashy video where I'm trying too hard to bait viewers. It wasn't a play for views - I'm providing my expert opinion about what I love to do with the hope that I can inspire younger artists. YouTube's rewarding me for bringing authentic passion and enthusiasm.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u203C\uFE0F\",/*#__PURE__*/e(\"strong\",{children:\"I can't wait to follow this formula moving forward with every larger project I make. I'm guessing it'll really help establish what my YouTube channel is and build a larger community around my work.\"})]})]});export const richText24=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Lots of new folks on the mailing list! My goal every week is to provide a bit of insight into being an artist with a career on the Internet. I'll keep things simple today for all of the new readers with a catch up of what I've been doing and what comes next:\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83C\uDFAF I correctly predicted that my \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/this-video-will-be-a-hit\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"latest video would be a hit\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"\u270F\uFE0F That was based on my approach to \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/thoughts-on-shareability\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"creating shareable videos\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83C\uDFA5 I just filmed a full breakdown of how I made the chair animation to test my theory about \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/how-artists-can-win-on-youtube\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"how artists can win on YouTube\"})}),\" (out soon!)\"]}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDCB5 I've been hired for the next few weeks to create some branded stop-motion animation (trying something whacky)\"})]});export const richText25=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Despite having 3.6M subscribers on YouTube, I've always struggled with long form videos. My audience largely comes from my short, magical clips.\"}),/*#__PURE__*/e(\"p\",{children:\"But! This year, I\u2019m experimenting with a new approach that feels far more natural\u2014and it might help other artists who struggle with long-form content. (Check out the simple 'recipe' at the end to get started.)\"}),/*#__PURE__*/e(\"h2\",{children:\"Present Tense Videos\"}),/*#__PURE__*/e(\"p\",{children:\"I've often gravitated toward vlog-style videos when documenting projects. Probably because they're relatively easy to film by simply recording some periodic talking and supporting b-roll. The linear timeline also makes editing a breeze.\"}),/*#__PURE__*/e(\"p\",{children:\"The problem is that vlogs exist in the present - the audience is traveling with you through time. That means that you, or your project, must be so entertaining or interesting that your audience can\u2019t look away. At the first sign of boredom, they'll bail.\"}),/*#__PURE__*/e(\"p\",{children:\"Unfortunately, I'm not incredibly entertaining and although what I'm doing tends to be interesting, it often needs to be explained. I've come to the realization that vlog-style (or present tense) videos aren't for me - they're better suited for entertainers.\"}),/*#__PURE__*/e(\"h2\",{children:\"Past Tense Videos\"}),/*#__PURE__*/e(\"p\",{children:\"In contrast, a past tense video is reflective and provides insight into the process after the fact. In my opinion, this style of video is better suited for experts (or anyone who's passionate about their craft).\"}),/*#__PURE__*/e(\"p\",{children:\"Here's an example. I'm simply sitting at my computer while I very clearly walk you through how I made a popular visual effects video.\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/d_2CNg0Cg8U?si=mXtD24ajy6msHjVL\"})})}),/*#__PURE__*/e(\"h2\",{children:\"It's So Much Easier\"}),/*#__PURE__*/e(\"p\",{children:\"The artistic process is full of unknowns. It can be fun to capture all of those twists, turns, and failures, but filming and dramatizing every step of the way is hugely taxing on your time and energy. I'm my angriest when I have to turn on a camera in the middle of a creative battle.\"}),/*#__PURE__*/e(\"p\",{children:\"Additionally, one of the biggest struggles of filming in a vlog style is knowing what to say when you're in the frenzy of creation. You tend to ramble and assume you'll whittle it down into something coherent in the edit. Unless you can really turn it on for the camera, it's a terrible way to work and your audience won't have much confidence in you.\"}),/*#__PURE__*/e(\"p\",{children:\"It's so much easier to complete the project first and then speak to camera with a solid structure of insightful talking points (plus, you get to separate production into creation and reflection/YouTube).\"}),/*#__PURE__*/e(\"p\",{children:\"Why? Because only after you see the whole thing do you know what's necessary to talk about. Draped on the skeleton of the process, you can mention whatever fun facts or bits of struggle are necessary.\"}),/*#__PURE__*/t(\"p\",{children:[\"\u2728\",/*#__PURE__*/e(\"strong\",{children:\" The charisma you're lacking to carry a vlog (like me) will show up when you talk about your artistic process. How you uniquely do what you do is your secret weapon and when unleashed can captivate an audience.\"})]}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Simply put, lean into being an expert and not an entertainer. Ditch the assumedly easy vlogs and provide value by letting us into your creative world through insightful reflection.\"}),/*#__PURE__*/e(\"p\",{children:\"You won't be capturing the largest audience, but you'll be capturing the right audience who will be far more engaged. Speaking of, you'll be able to simply name your videos 'How I Made (Blank)' and you can stop worrying about all those clickbait thumbnails and titles.\"}),/*#__PURE__*/e(\"p\",{children:\"If you've always wanted to explore YouTube, start here and slowly develop your own style:\"}),/*#__PURE__*/e(\"h2\",{children:\"The Recipe\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Make your art.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Film interesting, visually storytelling moments with your smart phone (keep it lazy).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Bullet point your process as you go, noting any surprises or struggles.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Finish your art, think on it for a few days.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Take the bullet points and lightly (or fully) script your process. Cut what you think is unnecessary and sprinkle in the candy of what went wrong or nearly defeated you.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Record that script through voiceover or on camera - whatever feels comfortable to you. Be as formal (studio lighting) or informal (talking to you phone camera) as you want.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Edit the entire video together using only your script pass (voice over or talking to camera).\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"Only when that feels complete, add in whatever process videos you captured to enhance and clarify what you're saying.\"})})]}),/*#__PURE__*/e(\"h2\",{children:\"Examples\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(n,{href:\"https://www.youtube.com/@jonpaulsballs\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"@Jonpaulsballs\"})}),\" handmakes a custom soccer ball (voiceover only): \"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/5lDegbDGUUQ\"})})}),/*#__PURE__*/e(\"p\",{children:\"@CalebNatale breaks down how to fly with VFX (highly produced):\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/EgdZi4zEXeI?si=jybr0X4MNpsM_81T\"})})})]});export const richText26=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Ever wonder how creative ideas evolve into something that pays dividends years later? Here's the story behind my most successful holiday videos: \",/*#__PURE__*/e(n,{href:\"https://youtu.be/cX9HrnX602M\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"50 Ways to Open a Gift\"})}),\" (9M views) and \",/*#__PURE__*/e(n,{href:\"https://youtu.be/QGBdwZNAqIQ\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"50 Ways to Wrap a Gift\"})}),\" (2.9M views).\"]}),/*#__PURE__*/t(\"p\",{children:[\"I made them in 2018, and even after 6 years, \",/*#__PURE__*/e(\"strong\",{children:\"they still make a few thousand dollars every holiday season\"}),\" as they spike in viewership throughout December. They're very evergreen in the sense that a lot of views return to them every Christmas.\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/cX9HrnX602M\"})})}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"em\",{children:\"(Admittedly, I find it really difficult to watch myself in these videos, so this is a big share for me \"}),\"\uD83D\uDE02\",/*#__PURE__*/e(\"em\",{children:\")\"})]}),/*#__PURE__*/e(\"p\",{children:\"Creatively, this format was born out of my experience working on animated feature films. Nearly every shot in a movie is first acted out and recorded by the animator to present to the director. It's a super efficient way of communicating the intended performance.\"}),/*#__PURE__*/t(\"p\",{children:[\"I couldn't share any of these clips publicly while working on movies, but I'd show my wife and she'd get a kick out of me acting like a cartoon character. That evolved into me \",/*#__PURE__*/e(n,{href:\"https://youtu.be/HEoUhlesN9E\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"walking in 100 different ways\"})}),\" - showcasing the power of movement - which later inspired the idea of performing simple actions in 50 different ways.\"]}),/*#__PURE__*/e(\"p\",{children:\"This series did so well on YouTube that it kept me financially afloat through 2018 when I first made the leap to full-time social media.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"My reflection from the success of these videos is that your uniqueness is your superpower.\"}),\" Sure, I could say it's as easy as studying animation in college, then specializing in stop-motion, then moving across the country to work on movies, then intersecting the experience of privately acting with making YouTube videos - but that's the path only I've taken.\"]}),/*#__PURE__*/e(\"p\",{children:\"So what's your superpower? What can you pull from your unique path in life to bring to the creative table? I'm often asked by new digital creators 'what to make'. I truly believe that's a question each artist can only answer themselves.\"})]});export const richText27=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I spent November working with Sony to produce this magical transition video featuring their products. I thought it'd be fun to show the initial pitch I presented so you can compare it to the final video.\"}),/*#__PURE__*/e(\"p\",{children:\"I find that taking pictures of myself is the easiest, most efficient, and clearest way of communicating my ideas. If I can make the idea work like this, then I have a lot of confidence it'll work in video. And it's also really understandable from the client side (need to make sure the business folks 'get' it).\"}),/*#__PURE__*/e(\"p\",{children:\"The initial brief was that I'd take Sony products and do magical transitions with them. We landed on four and then I had the idea to add a small extra trick at the end to loop the video back to the start. I wanted things to feel organic so we framed the video as a response to a challenge Sony left in a comment.\"}),/*#__PURE__*/e(\"p\",{children:\"We didn't change much going into production. I switched some of the locations and then tightened up the performance on two of the videos. I ended up using both hands for the PlayStation Portal so that my thumbs could 'wipe' the TV and help the transition. I also changed the bobblehead transition from being a dancing ball of paper into a swift twisting action with my arms - I didn't think they way I pitched it would be seamless enough.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"590\",src:\"https://framerusercontent.com/images/bjPsrl95EcBDW562rNdHDJTfik.jpg\",srcSet:\"https://framerusercontent.com/images/bjPsrl95EcBDW562rNdHDJTfik.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/bjPsrl95EcBDW562rNdHDJTfik.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/bjPsrl95EcBDW562rNdHDJTfik.jpg 1200w\",style:{aspectRatio:\"1200 / 1180\"},width:\"600\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"590\",src:\"https://framerusercontent.com/images/7dTIaf6Z6Lv5RdJWZPR56NsiE30.jpg\",srcSet:\"https://framerusercontent.com/images/7dTIaf6Z6Lv5RdJWZPR56NsiE30.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/7dTIaf6Z6Lv5RdJWZPR56NsiE30.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/7dTIaf6Z6Lv5RdJWZPR56NsiE30.jpg 1200w\",style:{aspectRatio:\"1200 / 1180\"},width:\"600\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"590\",src:\"https://framerusercontent.com/images/ruqnBTxzDpOguE1xpJ8jN0cBM.jpg\",srcSet:\"https://framerusercontent.com/images/ruqnBTxzDpOguE1xpJ8jN0cBM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ruqnBTxzDpOguE1xpJ8jN0cBM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ruqnBTxzDpOguE1xpJ8jN0cBM.jpg 1200w\",style:{aspectRatio:\"1200 / 1180\"},width:\"600\"})]});export const richText28=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I typically stick to reflecting on past videos, but today I'm going to make a bold prediction that what I'm currently working on will be a hit. I'm locking in this prediction as a way to put my money where my mouth is before the video is even made.\"}),/*#__PURE__*/t(\"p\",{children:[\"I previously wrote about a \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/thoughts-on-shareability\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"simple formula for shareability\"})}),\" (the dinner table test): did you see that video where [blank] does [blank]? This is one of those awesome ideas that neatly fits into that formula.\"]}),/*#__PURE__*/e(\"p\",{children:\"Family and friends have been asking what I'm working on and I've used the opportunity to pitch this video. The good news: everyone has been able to 'see' and get excited about the idea from my one sentence description.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"So what's next?\"}),\" A good idea is one thing, but it needs to be smartly executed. Here's what's top of mind for me as I begin producing this video:\"]}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Make the first few seconds captivating\"}),\". I'm purposely adding some visual aggression and camera movement to the start of the video so that it immediately grabs attention.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Make it a quick meal\"}),\". I'm aiming for a 30-45 second runtime - long enough to be a fully realized piece of art (and not just a test) while also short enough to be easily shareable (no risk in wasting someone's time).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"Push the technique to the extreme\"}),\". I have a tendency to play things safe for the sake of visual clarity. Not today. With every creative and technical decision of this video, I'm choosing the more extreme option (note the 10mm pancake lens).\"]})})]}),/*#__PURE__*/e(\"p\",{children:\"More to come over the next few weeks!\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"887\",src:\"https://framerusercontent.com/images/4pPHDkpBofZ61Yuvu1cWkukvhNM.jpg\",srcSet:\"https://framerusercontent.com/images/4pPHDkpBofZ61Yuvu1cWkukvhNM.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/4pPHDkpBofZ61Yuvu1cWkukvhNM.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/4pPHDkpBofZ61Yuvu1cWkukvhNM.jpg?scale-down-to=2048 2048w,https://framerusercontent.com/images/4pPHDkpBofZ61Yuvu1cWkukvhNM.jpg 2661w\",style:{aspectRatio:\"2661 / 1774\"},width:\"1330\"})]});export const richText29=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I recently read \",/*#__PURE__*/e(n,{href:\"https://amzn.to/3CL7Qd1\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"The Search: Finding Meaningful Work in a Post-Career World\"})}),\" by Bruce Feiler. Among hundreds of interviews with people who had taken unconventional paths to career fulfillment, the author found that one of the most direct ways of determining someone's passion as an adult was: \",/*#__PURE__*/e(\"strong\",{children:\"What was your toothache as a child?\"})]}),/*#__PURE__*/t(\"p\",{children:['The term is inspired by Hans Christian Andersen\\'s story Aunty Toothache, where a boy suffers an excruciating toothache at the cost of his talent for writing great poetry. A \"toothache\" represents that ',/*#__PURE__*/e(\"em\",{children:\"thing\"}),\" you couldn't shake as a kid - the persistent itch you couldn't help but scratch.\"]}),/*#__PURE__*/e(\"p\",{children:\"My toothaches were hilariously obvious given what I do now as a career: logic puzzles, magicians, and movie effects. I've always been captivated with visual trickery. I couldn't get enough of David Copperfield's television specials or shows like Movie Magic, which revealed the secrets of practical filmmaking and monster makeup.\"}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"When it comes to building a career on social media, follow your toothaches.\"}),\" It took me years of spending my weekends obsessing over mind-bending editing techniques before I ever got paid for it. That passion never faded, and it's what has allowed me to turn it into a full-time career.\"]}),/*#__PURE__*/e(\"p\",{children:\"I've consulted many family, friends, and colleagues about social media over the years and a majority of the time there's no toothache. They're simply trying to emulate someone else's success or laser focus on revenue streams instead of leaning into what drives them to be painfully unique.\"})]});export const richText30=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"em\",{children:\"(I'm going to write this post like a robot so that it's efficient and easy to follow.)\"})}),/*#__PURE__*/e(\"h2\",{children:\"The Plan\"}),/*#__PURE__*/e(\"p\",{children:\"Two weeks ago, I posted a compilation of 5 tricks where I'm magically vanishing.\"}),/*#__PURE__*/e(\"p\",{children:\"Last week, I posted 5 behind-the-scenes (BTS) edits - one for each trick.\"}),/*#__PURE__*/t(\"p\",{children:[\"You can watch these videos in \",/*#__PURE__*/e(n,{href:\"https://youtube.com/playlist?list=PLEMBCmekoZ-Pl2qsnEuEt6SeGWdsyNuHT&si=d-zeFONe1S8LpJGO\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"this playlist\"})}),\".\"]}),/*#__PURE__*/e(\"h2\",{children:\"The Execution\"}),/*#__PURE__*/e(\"p\",{children:\"I specifically made these BTS edits low lift, essentially reposting each trick and including some phone clips of how it was filmed (example above). It was very little additional work.\"}),/*#__PURE__*/e(\"p\",{children:\"I experimented with a different format for each BTS edit:\"}),/*#__PURE__*/t(\"ul\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"BTS 1:\"}),\" Trick and phone clips all at once (split screen).\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"BTS 2:\"}),\" Trick first, then linear edit of phone clips.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"BTS 3:\"}),\" Phone clips, then trick last.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"BTS 4\"}),\": Trick first, then linear edit of phone clips.\"]})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"BTS 5: \"}),\"Trick first, then linear edit of phone clips.\"]})})]}),/*#__PURE__*/e(\"h2\",{children:\"The Results\"}),/*#__PURE__*/e(\"p\",{children:\"Here are the view counts from the three major platforms:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"319\",src:\"https://framerusercontent.com/images/Tamyf4YoSEmclYfHd47WJfcDI.jpg\",srcSet:\"https://framerusercontent.com/images/Tamyf4YoSEmclYfHd47WJfcDI.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/Tamyf4YoSEmclYfHd47WJfcDI.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/Tamyf4YoSEmclYfHd47WJfcDI.jpg 1200w\",style:{aspectRatio:\"1200 / 638\"},width:\"600\"}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"After producing the compilation of 5 tricks, I was able to add an additional 5M+ views (and counting) by experimenting with low lift behind-the-scenes edits. Even thought I say low lift, I don't mean bad - I still strove for visual clarity.\"}),/*#__PURE__*/t(\"p\",{children:[\"I previously wrote about how \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/stop-overthinking-your-content\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"sharing the intricacies of your niche\"})}),\" is a really engaging way to post about your creative skillset.\"]}),/*#__PURE__*/e(\"p\",{children:\"These BTS edits prove that you don't need to get fancy with sharing your process. The BTS 2 edit CRUSHED, even dwarfing the original compilation. The trick is obviously quick, surprising, and satisfying - but following it up with an efficient storytelling edit of how it was done was enough to capture the attention of millions of people.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49 Whenever possible, run a behind-the-scenes camera (or phone) and record the strange, small details of your process.\"})})]});export const richText31=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I recorded a quick video explaining how I film 'perfect' edits.\"}),/*#__PURE__*/e(\"p\",{children:\"The trouble with filming seamless jump cuts is making sure shot A lines up exactly to shot B. My old method was filming a dozen or more takes of both sides and hoping a pair of shots lines up.\"}),/*#__PURE__*/t(\"p\",{children:[\"Now, I use a stop-motion software called \",/*#__PURE__*/e(n,{href:\"https://www.dragonframe.com/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Dragonframe\"})}),\" to import shot A to have a visual guide for lining up shot B. It saves me a ton of time in the edit - and also gives me immediate feedback of any potential problems.\"]}),/*#__PURE__*/t(\"p\",{children:[\"\uD83D\uDC49 \",/*#__PURE__*/e(\"strong\",{children:\"This week, I'm posting 5 different behind-the-scenes edits to test which formatting performs the best on social media. I'll be sharing the very interesting results next week.\"})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"317\",src:\"https://framerusercontent.com/images/FYEvRKD43zXCrMO9VXByjuqc.jpg\",srcSet:\"https://framerusercontent.com/images/FYEvRKD43zXCrMO9VXByjuqc.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/FYEvRKD43zXCrMO9VXByjuqc.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/FYEvRKD43zXCrMO9VXByjuqc.jpg 1200w\",style:{aspectRatio:\"1200 / 635\"},width:\"600\"})]});export const richText32=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Well, I'm obsessed with achieving 'perfect' jump cuts.\"}),/*#__PURE__*/e(\"p\",{children:\"I spent the past month creating these five clips and combing through every pixel to make sure no one could spot the cut (shadows are really difficult).\"}),/*#__PURE__*/t(\"p\",{children:[\"In previous posts, I mentioned how my \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/my-new-content-strategy\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"new content strategy\"})}),\" would be to create more month-long videos, as well as the apparent power of \",/*#__PURE__*/e(n,{href:\"https://kevinparry.tv/blog/the-power-of-compilations\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"bundling clips into compilations\"})}),\". This is October's effort.\"]}),/*#__PURE__*/e(\"p\",{children:\"For November, I'm going to explore the best ways to share the behind-the-scenes from these clips as well as tackling a large brand deal.\"}),/*#__PURE__*/e(\"p\",{children:\"Happy Halloween! \uD83C\uDF83\"})]});export const richText33=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"This week: sharing videos with the right audience, not the largest one.\"}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/IIVCG0e9lc8\"})})}),/*#__PURE__*/t(\"p\",{children:[\"I've always struggled with making useful tutorials for aspiring editors and animators. Sure, I often post \",/*#__PURE__*/e(n,{href:\"https://youtube.com/shorts/-iBdGdCQIaM\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"1-minute behind-the-scenes\"})}),\" of my edits, but I specifically dumb those down for the sake of a general audience.\"]}),/*#__PURE__*/e(\"p\",{children:\"The problem with making actual click-this-button tutorials is that posting them on YouTube doesn't feel like the right option. They're highly niche, so they typically get buried in the feed. They're public, so they need a level of polish that adds production time. And I don't necessarily want to be a tutorial channel.\"}),/*#__PURE__*/t(\"p\",{children:[\"As an experiment this past week, I released some tutorials for my 10 Types of Magic video directly through a \",/*#__PURE__*/e(n,{href:\"https://shop.kevinparry.tv/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"digital shop\"})}),\" (via unlisted video link) and promoted them on my social media - to great success.\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"469\",src:\"https://framerusercontent.com/images/8cBPwVNt1rqyrxrFBxSHRGBOmrY.jpg\",srcSet:\"https://framerusercontent.com/images/8cBPwVNt1rqyrxrFBxSHRGBOmrY.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/8cBPwVNt1rqyrxrFBxSHRGBOmrY.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/8cBPwVNt1rqyrxrFBxSHRGBOmrY.jpg 1756w\",style:{aspectRatio:\"1756 / 938\"},width:\"878\"}),/*#__PURE__*/e(\"p\",{children:\"By directly distributing them, being highly niche doesn't matter because they're not competing for attention in a feed. Production level can be 'good enough' for the sake of clarity and the scripting can be to-the-point - they don't need to be 'YouTube entertaining'. And my general audience gets the magical stuff, with those who want to learn from me having an off ramp away from my main content.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49 All that to say it feels 'right' to be able to quickly produce useful tutorials away from the clicks-and-views mentality of YouTube!\"})}),/*#__PURE__*/e(\"p\",{children:\"In the future, I'll make sure to send the links directly to this mailing list first - I needed to test a bunch of stuff for this first go around. But for those interested, here are the free lessons (I recommend checking out lesson 4 if you want to see how I make jump cuts invisible):\"}),/*#__PURE__*/t(\"p\",{children:[\"1\uFE0F\u20E3 Intro & What\u2019s Included: \",/*#__PURE__*/e(n,{href:\"https://youtu.be/5oicXQcOqKQ\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"https://youtu.be/5oicXQcOqKQ\"})}),/*#__PURE__*/e(\"br\",{}),\"2\uFE0F\u20E3 After Effects Project Breakdown: \",/*#__PURE__*/e(n,{href:\"https://youtu.be/QgD1RiV54TU\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"https://youtu.be/QgD1RiV54TU\"})}),/*#__PURE__*/e(\"br\",{}),\"3\uFE0F\u20E3 Invisible Edit Deep Dive: \",/*#__PURE__*/e(n,{href:\"https://youtu.be/eY_D37YEHX0\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"https://youtu.be/eY_D37YEHX0\"})}),/*#__PURE__*/e(\"br\",{}),\"4\uFE0F\u20E3 Generating Frame Interpolated Blends: \",/*#__PURE__*/e(n,{href:\"https://youtu.be/IIVCG0e9lc8\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"https://youtu.be/IIVCG0e9lc8\"})})]}),/*#__PURE__*/t(\"p\",{children:[\"And if you feel like grabbing the \",/*#__PURE__*/e(n,{href:\"https://kevinbparry.lemonsqueezy.com/buy/596640a1-d176-41fe-b67e-c0eb1d7dbedb\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"10 Types of Magic After Effects project file\"})}),\" to see how I construct my edits, you can use the code MAGIC50 for a 50% discount.\"]})]});export const richText34=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"In the summer of 2021, I was a new father with a two-month-old baby. With zero time to produce videos, I lazily compiled some recent clips of me magically turning into objects and posted it online.\"}),/*#__PURE__*/t(\"p\",{children:[\"Individually, the clips did \",/*#__PURE__*/e(\"em\",{children:\"okay\"}),\" - a few million views across all of them. But something big happened when I grouped them together - 250k retweets, hundreds of millions of views, and national news appearances.\"]}),/*#__PURE__*/e(\"p\",{children:\"As someone who specializes in 5-second attention-grabbing clips, it's super important to me to understand why grouping a handful of these videos together makes them infinitely more shareable.\"}),/*#__PURE__*/e(\"p\",{children:\"I'd wager that there's something to the clips being similar. In this example, I fall and turn into something. So after the first clip, you understand the format and get to play along with what surprises might happen in the next clips. I don't necessarily think this format would work with disjointed clips.\"}),/*#__PURE__*/t(\"p\",{children:[\"I proved this with me \",/*#__PURE__*/e(n,{href:\"https://youtube.com/shorts/NOB7OLX1mUk\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Magically Breaking in Half\"})}),\". Rather than post each clip, I specifically shared it as a themed, 5-video compilation - to great success.\"]}),/*#__PURE__*/e(\"p\",{children:\"I'm also a big believer that people respect and are more inclined to share human effort. A handful of clips just feels more like I've taken a serious amount of time, effort, and skill to produce the compilation, compared to a single clip.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"\uD83D\uDC49 Interestingly enough, I'm going to be spending all of November producing a compilation of magic tricks for a global brand, where each clip highlights a different product.\"}),\" It'll be done exactly in the style of these examples (although maybe not as destructive or violent).\"]}),/*#__PURE__*/e(\"p\",{children:\"So all of that to say that me lazily repurposing videos has lead to job opportunities 3 years later! There's obviously something to this format that excites both viewers and advertisers.\"})]});export const richText35=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"When I share my behind-the-scenes clips, I typically produce a script, storyboard, record narration, animate motion graphics - more of a how-to, short lecture approach that takes quite a bit of work.\"}),/*#__PURE__*/t(\"p\",{children:[\"But my pal \",/*#__PURE__*/e(n,{href:\"https://www.youtube.com/@CalebNatale\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Caleb Natale\"})}),\", an incredibly talented VFX artist, has recently been posting the raw footage from his effects shoots (above) to wildly successful results. On YouTube Shorts, he's seeing tens of millions of views on each post.\"]}),/*#__PURE__*/e(\"p\",{children:\"What I find SUPER interesting is that this style of behind-the-scenes is literally just the raw footage from the main camera paired with a wider view. He doesn't include the final result or any of the editing process (those are in separate posts).\"}),/*#__PURE__*/e(\"p\",{children:\"From a business standpoint, Caleb's established a really great system where he's posting Hollywood-level visual effects clips (that draw brands to hire him) and then supporting those with these much lower lift behind-the-scenes clips that funnel a ton of new viewers and subscribers to his channels.\"}),/*#__PURE__*/e(\"h2\",{children:\"Let people into your niche\"}),/*#__PURE__*/e(\"p\",{children:\"I think what's going on here is that Caleb's lifting the curtain on a very niche process. He's not necessarily teaching, but revealing what it takes to be a master of his craft. And whether or not viewers care about visual effects or filmmaking, it's simply fascinating to get a look at that process. It's kind of like a chef showing you how they chop an onion at lightning speed instead of sharing a recipe.\"}),/*#__PURE__*/t(\"p\",{children:[\"So stop overthinking it! I'm discovering (and Caleb's proving) that \",/*#__PURE__*/e(\"strong\",{children:\"you don't need all the bells and whistles to captivate an audience. Double down on sharing the intricacies of your niche.\"})]})]});export const richText36=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I previously wrote about my \",/*#__PURE__*/e(n,{href:\"kevinparry.tv/blog/my-favorite-way-to-do-brand-deals-as-an-artist\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"favorite way to do brand deals\"})}),\" - this includes a main, ad spend video backed up by some type of behind-the-scenes.\"]}),/*#__PURE__*/e(\"p\",{children:\"Three years ago, I took this approach while working with Mattel to promote their show Thomas & Friends. The primary video is a trick where I magically pull a toy Thomas train out of my TV and then throw it into a storybook. I think it works particularly well because it features various magic tricks, a clip from the show, and several physical products all within 15 seconds in a very organic presentation.\"}),/*#__PURE__*/e(\"p\",{children:\"The behind-the-scenes video (below) explains how I achieved the effect using green screen, clever rigging, match cuts, and rotoscoping.\"}),/*#__PURE__*/e(\"p\",{children:\"What's super interesting to me is that 3 years later, the behind-the-scenes video is still getting 250k view per DAY on YouTube. It currently has a total of 89M views, with the main trick at a total of 4.3M views.\"}),/*#__PURE__*/e(\"p\",{children:\"Obviously this combo of videos has been blessed by the algorithm lords over at YouTube, but I think the view and retention data proves how effective this organic ad format can be. Framing the behind-the-scenes as an enjoyable, short tutorial almost completely masks the fact that it's entirely promoting a show.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"I have the same conclusion as the linked post above where the sweet spot for sponsored content seems to be focusing on artistry for the main, ad spend content and then watchability for the supporting, creator-centered content.\"})}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtube.com/watch?v=fvwOCAjf12U\"})})})]});export const richText37=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Long story short, bigger monthly pieces.\"})}),/*#__PURE__*/t(\"p\",{children:[\"(Over the past month, my schedule has been jam-packed making \",/*#__PURE__*/e(n,{href:\"https://www.tiktok.com/@kevinbparry/video/7410432660578782470\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"ad content\"})}),\" for Google's \",/*#__PURE__*/e(n,{href:\"https://www.tiktok.com/@kevinbparry/video/7411217146434391302\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Pixel 9 Pro\"})}),\" to run on TikTok, as well as a campaign for \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/p/C_OIKZyRPNb/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Patreon\"})}),\")\"]}),/*#__PURE__*/e(\"p\",{children:\"I don't know if it's exhaustion from nearly a decade of posting short videos, the ebb and flow of being an artist, or just something in the air, but I'm really motivated to give more time to bigger videos.\"}),/*#__PURE__*/e(\"p\",{children:\"Rather than freely churn out scroll-stopping, 5-second clips, my plan moving forward is to spend each month diving deeper into production on some larger ideas that have been stewing in my brain.\"}),/*#__PURE__*/e(\"p\",{children:\"Maybe a compilation of effects? Creating an animated character in a minute-long short? A longer YouTube video detailing some visual effects process?\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"540\",src:\"https://framerusercontent.com/images/YCAHvkB4g4YB0vYZvpwfyFcF6k.jpg\",srcSet:\"https://framerusercontent.com/images/YCAHvkB4g4YB0vYZvpwfyFcF6k.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/YCAHvkB4g4YB0vYZvpwfyFcF6k.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/YCAHvkB4g4YB0vYZvpwfyFcF6k.jpg 1920w\",style:{aspectRatio:\"1920 / 1080\"},width:\"960\"}),/*#__PURE__*/e(\"h2\",{children:\"Follow along with my experiment\"}),/*#__PURE__*/t(\"p\",{children:[\"First up for the rest of September and all of October will be a compilation of short clips in which I creatively vanish myself. Very similar to my compilation of \",/*#__PURE__*/e(n,{href:\"https://youtube.com/shorts/6e2Jqr66Jq4\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"turning into random objects\"})}),\". One thing I've been really bad at is creating supplementary content - documenting my progress, sharing behind-the-scenes clips, or posting comparisons of the final effect with raw footage. So I'm keeping my first month-long project fairly simple to better explore how to add in that extra stuff.\"]}),/*#__PURE__*/e(\"p\",{children:\"\uD83D\uDC49 As always, I get to openly experiment with what works and what doesn't to an audience of over 9M people. I'll keep updating with the creative process of each project and its success or failure with posting online in various ways.\"})]});export const richText38=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"I just released this video for a new Patreon campaign. Rather than producing a quick VFX trick or animation, I decided to reveal a bit more of myself and bring some artistic vulnerability to the table.\"}),/*#__PURE__*/e(\"p\",{children:\"I'm new to this style of scripting, so I actually leaned on a formula that I stumbled upon a few months back - one that's often used for emotional ads produced by companies like Nike.\"}),/*#__PURE__*/e(\"p\",{children:\"It's a 'U shape', meaning that the first half features a problem, pivots on a BUT, and then the last half optimistically mirrors the first half. It's specifically designed to build an emotional message.\"}),/*#__PURE__*/t(\"p\",{children:[\"If you create ads or write copy,\",/*#__PURE__*/e(\"strong\",{children:\" I highly recommend checking out the page\"}),\" '\",/*#__PURE__*/e(n,{href:\"https://www.manifestowriting.com/how-to-write-a-manifesto/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"How to Write a Manifesto\"})}),\"' from writer and copy director Lonnie Elliot. It breaks down a handful of very effective 'shapes' to structuring ads (like the U shape). \"]}),/*#__PURE__*/t(\"p\",{children:[\"Lonnie has a ton of amazing resources at \",/*#__PURE__*/e(n,{href:\"https://www.manifestowriting.com/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"www.manifestowriting.com\"})}),\" - totally worth a bookmark as he's regularly adding great ad examples and including his thoughts on what makes them so effective.\"]}),/*#__PURE__*/t(\"p\",{children:[\"Also worth mentioning his \",/*#__PURE__*/e(n,{href:\"https://www.manifestowriting.com/cheat-sheets/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"'cheat sheet' page\"})}),\" for mastering good copywriting, featuring downloadable one-pager guides.\"]}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"br\",{className:\"trailing-break\"})})]});export const richText39=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I recently wrote about a simple \",/*#__PURE__*/e(n,{href:\"kevinparry.tv/blog/how-is-your-video-posted\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"caption test\"})}),\" and its \",/*#__PURE__*/e(n,{href:\"kevinparry.tv/blog/the-results-of-the-caption-test\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"positive results\"})}),\" - largely that it boosted authentic engagement in a really honest way.\"]}),/*#__PURE__*/e(\"p\",{children:\"It's been a month since I posted that video, and I've noticed that the initial momentum has kept up and lead to a greater amount of views and comments.\"}),/*#__PURE__*/e(\"p\",{children:\"Which is surprising! It's honestly a really simple trick, yet it's now my most viewed TikTok for the year and has outperformed most of the typical videos on my Facebook page. Interestingly, those are the two platforms where I wrote the caption directly on the video.\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"270\",src:\"https://framerusercontent.com/images/7I5zAwnLBuAYL5Ky2rvwaCvUcM4.jpg\",srcSet:\"https://framerusercontent.com/images/7I5zAwnLBuAYL5Ky2rvwaCvUcM4.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/7I5zAwnLBuAYL5Ky2rvwaCvUcM4.jpg 563w\",style:{aspectRatio:\"563 / 540\"},width:\"281\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"My observation\"}),\", which I didn't make in the previous write-ups, is that including the on-screen caption absolutely sets up the viewer to anticipate a transition. From frame one, they understand they'll see a cool transition. Zero thinking required.\"]}),/*#__PURE__*/e(\"p\",{children:\"Which makes sense in the context of fast-scrolling feeds. Most people need to grasp what they're getting into within the first second of starting a video in order to commit.\"}),/*#__PURE__*/e(\"p\",{children:\"Which could be a sad observation? Are we at a point where people need to be spoon fed to stick around for a 10 second video? Or maybe it's my job to be more compelling with the start of each video.\"}),/*#__PURE__*/t(\"p\",{children:[\"What I can take from this is to \",/*#__PURE__*/e(\"strong\",{children:\"explore ways (visual or text) that let viewers know immediately what they're in for\"}),\" (without any of that 'wait for it!' clickbait).\"]})]});export const richText40=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"For the past two months or so, I've been creating what I call a weekly '5x5 vlog'. It's where I film a 5 second video of something I'm doing each day Monday through Friday.\"}),/*#__PURE__*/e(\"p\",{children:\"Sounds simple, but the kicker is that I assign a theme. The example I included required that I have a horizontal line running through the center of the frame.\"}),/*#__PURE__*/e(\"p\",{children:\"The results aren't extraordinary, but what I've found happens is that I'm greatly pushed outside of my instincts with where the camera should be placed or how I should visually tell the story. It's like I'm going to the director gym each day.\"}),/*#__PURE__*/e(\"p\",{children:\"I'm finding myself choosing compositions and lenses that I've stayed away from my entire creative life (because I was comfortable with what I knew).\"}),/*#__PURE__*/t(\"p\",{children:[\"I've found it SO effective at improving my creativity that I now announce the weekly theme in my \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/channel/AbYiAkRFCdmnwd9Y/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Instagram Broadcast Channel\"})}),\" and people have started to join in.\"]}),/*#__PURE__*/t(\"p\",{children:[\"So that's today's quick bit of inspiration - \",/*#__PURE__*/e(\"strong\",{children:\"find an easy, yet effective way to challenge your creativity daily.\"})]})]});export const richText41=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"Last week, I wrote about \",/*#__PURE__*/e(n,{href:\"kevinparry.tv/blog/how-is-your-video-posted\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"HOW videos are posted\"})}),\" - followed by an experiment to see if the right caption or on-screen text could encourage authentic engagement.\"]}),/*#__PURE__*/e(\"p\",{children:\"I remarked how I typically post my editing tricks with simple, descriptive captions. This time, I invited viewers to provide feedback by captioning my video 'Rate this transition'. On TikTok, I even wrote the phrase directly on the video.\"}),/*#__PURE__*/e(\"p\",{children:\"Some basic napkin math tells me that my average video receives roughly 30 comments per 100k views on Instagram, TikTok, and YouTube Shorts. The new caption bumped those numbers to 190, 80, and 170 comments per 100k views, respectively. That's an increase of 2.5x-6.3x the comments!\"}),/*#__PURE__*/e(\"p\",{children:\"It had the added bonus of feeling a bit more like a community interaction. By opening the front door and warmly inviting people in, I think viewers felt a lot more motivated and comfortable to voice their opinions.\"}),/*#__PURE__*/t(\"p\",{children:[\"I recently did something similar in my \",/*#__PURE__*/e(n,{href:\"https://www.patreon.com/posts/whats-creative-107820581\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"Patreon community\"})}),\" where I asked members what creative work they were the most proud of (so I could watch it). There was a surprising amount of responses.\"]}),/*#__PURE__*/e(\"p\",{children:\"There's so much value in occasionally pointing the microphone outward (in a genuine way).\"})]});export const richText42=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"480\",src:\"https://framerusercontent.com/images/ciIAF9cHxZfYZLf7XIZtxLr8Xls.jpg\",srcSet:\"https://framerusercontent.com/images/ciIAF9cHxZfYZLf7XIZtxLr8Xls.jpg?scale-down-to=512 512w,https://framerusercontent.com/images/ciIAF9cHxZfYZLf7XIZtxLr8Xls.jpg?scale-down-to=1024 1024w,https://framerusercontent.com/images/ciIAF9cHxZfYZLf7XIZtxLr8Xls.jpg 1080w\",style:{aspectRatio:\"1080 / 960\"},width:\"540\"}),/*#__PURE__*/e(\"p\",{children:\"One of my advantages in the creator space, including this blog, is that I have an online audience of 9M+ and get to share content experiments with you. So let's try something with a new post (I'll follow up next week):\"}),/*#__PURE__*/t(\"p\",{children:[\"I'm currently wrapping up a quick visual effects trick. I had hoped to include it today, but will need another day to finish it. So what I've decided to do is experiment with \",/*#__PURE__*/e(\"em\",{children:\"how \"}),\"it will be posted.\"]}),/*#__PURE__*/t(\"p\",{children:[\"I've always been fascinated with the \",/*#__PURE__*/e(\"em\",{children:\"context\"}),\" of how an image or video is posted online. There's a difference between a picture of a happy dog and a picture of a happy dog captioned that it's been rescued after years on the streets. Just take a look at the importance of Title and Thumbnail on YouTube.\"]}),/*#__PURE__*/e(\"p\",{children:\"I've largely posted my visual effects tricks without any context - simply giving them a short, descriptive title. But for this new one, I thought I'd experiment by sharing it on TikTok with the context of 'rate this transition'. I might literally add that as a text caption for the first few seconds of the video. In this way, I'm inviting people to either praise or roast my editing abilities.\"}),/*#__PURE__*/e(\"p\",{children:\"There's a fine line between engaging context and clickbait, and I'm comfortable adding 'rate this transition' is genuine enough to not venture into disingenuous. I've gone down that road and try my best these days to avoid clickbait-y posting.\"}),/*#__PURE__*/e(\"p\",{children:\"So that's the experiment! I'll post it within the next few days and follow up next week with the results.\"})]});export const richText43=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtu.be/UCVXWk2im2M\"})})}),/*#__PURE__*/e(\"p\",{children:\"There's a funny effect when animating stop-motion (above) where you'll be in the middle of a shot, take the weekend off, and then return on Monday morning to find that you despise all of the work you did on Friday afternoon (and then redo it).\"}),/*#__PURE__*/e(\"p\",{children:\"\\\"Fresh eyes\\\" it's called, and it's often overlooked in the creative process.\"}),/*#__PURE__*/e(\"p\",{children:\"Walking away is something that I typically build into my workflow these days. A lot of my visual effects editing needs to appear 'invisible', and I find it's often more productive to walk away and then return to judge my work. It's with fresh eyes that I can better spot mistakes or areas that need more attention.\"}),/*#__PURE__*/e(\"p\",{children:\"Stepping away can also be extremely useful for brainstorming. I'm currently launching on a new, hired campaign and the first half of this week required that I come up with creative ideas. Rather than sit at my computer and force them, I instead did some yard work and let it all stew. Again, usually more productive! Those are the times when the best ideas magically pop into my brain.\"}),/*#__PURE__*/t(\"p\",{children:[/*#__PURE__*/e(\"strong\",{children:\"So my tip this week is that when you hit creative friction, try walking away rather than wrestling it into submission.\"}),\" It's personally one of my best tools.\"]})]});export const richText44=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Often while scrolling social media I'll come across an interesting recipe and think, \\\"I'll totally make that one day, better bookmark it!\\\"\"}),/*#__PURE__*/t(\"p\",{children:[\"I never make that recipe, and I never will. But! I have the \",/*#__PURE__*/e(\"strong\",{children:\"intention\"}),\" to make it, and that's the point.\"]}),/*#__PURE__*/e(\"p\",{children:\"This is how I approach making my short tutorials. I'm not actually making them for people who want to learn visual effects, but those who might in the future.\"}),/*#__PURE__*/e(\"p\",{children:\"I've found that by targeting the 'maybe one day' crowd, my tutorials actually come out better, easier to understand, and hit a much larger audience.\"}),/*#__PURE__*/e(\"p\",{children:\"I simplify things by never showing software, treating video layers like physical objects, and make it understandable without my voiceover. Basically - dumbing it down and using clear, visual storytelling.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"My insight is that this is a fantastic way to approach any short content where you're establishing yourself as an expert.\"})}),/*#__PURE__*/e(\"p\",{children:\"Here's my typical workflow, followed by the script I created for the above example:\"}),/*#__PURE__*/t(\"ol\",{children:[/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I start with a script - detailing the process in as few words as possible.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I add one or two interesting 'nuggets' of information that highlight my creative thinking.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"For each sentence, I brainstorm a key visual that communicates the idea without sound.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"I record the script.\"})}),/*#__PURE__*/e(\"li\",{\"data-preset-tag\":\"p\",children:/*#__PURE__*/e(\"p\",{children:\"With the voiceover and behind-the-scenes clips, I edit it all together. It's a very organic process where I slowly find the most efficient rhythm between my speaking and the visuals.\"})})]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"658\",src:\"https://framerusercontent.com/images/VV5kbwmryRM8WVZZfJTvCfPpt4.png\",style:{aspectRatio:\"1914 / 1316\"},width:\"957\"})]});export const richText45=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/e(\"p\",{children:\"Back in March, I tweeted that it would be neat to animate stop-motion at a live event. I even made up this mock image:\"}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"558\",src:\"https://framerusercontent.com/images/OVWYknV4o6q6o9yqkz4WPVK3vwo.jpg\",style:{aspectRatio:\"1190 / 1116\"},width:\"595\"}),/*#__PURE__*/t(\"p\",{children:[\"Throughout the next month, I continued to share how I was slowly accumulating the appropriate gear (\",/*#__PURE__*/e(n,{href:\"https://x.com/kevinbparry/status/1768605382211961293\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"tweet thread here\"})}),\"):\"]}),/*#__PURE__*/e(\"img\",{alt:\"\",className:\"framer-image\",height:\"630\",src:\"https://framerusercontent.com/images/nuwKOydruExN8SbOgNfoU1ZYo.jpg\",style:{aspectRatio:\"1190 / 1260\"},width:\"595\"}),/*#__PURE__*/e(\"p\",{children:\"My only intention was to share a cool (hopefully doable in the future) idea.\"}),/*#__PURE__*/t(\"p\",{children:[\"What caught me off guard was that my creative network sprang into action and helped make it a reality. Very quickly, a contact here in Toronto helped me set up my first event - a \",/*#__PURE__*/e(n,{href:\"https://hashtagpaid.com/creator-marketing-summit\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"creator marketing summit hosted by #Paid\"})}),\":\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtube.com/watch?v=wijMOWyMdtI\"})})}),/*#__PURE__*/t(\"p\",{children:[\"Once I had that proof of concept, a good creator friend of mine reached out to work a second event - a creator meetup hosted by the \",/*#__PURE__*/e(n,{href:\"https://www.instagram.com/24mm.collective/\",motionChild:!0,nodeId:\"c4p0EV_FQ\",openInNewTab:!0,relValues:[],scopeId:\"contentManagement\",smoothScroll:!1,children:/*#__PURE__*/e(i.a,{children:\"24mm Collective\"})}),\" here in Toronto:\"]}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://youtube.com/watch?v=EoqgIFboa9M\"})})}),/*#__PURE__*/e(\"h2\",{children:\"Conclusion\"}),/*#__PURE__*/e(\"p\",{children:\"Saying you have a social media 'following' or 'audience' is a very limiting mindset. As I've learned through this experience, you have a network. And every member has the potential to help you take the next step in your creative endeavors.\"}),/*#__PURE__*/e(\"p\",{children:\"So why not build in public? Talk about your goals and help others achieve theirs when you can.\"})]});export const richText46=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"At the start of this year, I updated my internet bio to include \",/*#__PURE__*/e(\"strong\",{children:\"Inventor of Magical Effects\"}),\".\"]}),/*#__PURE__*/e(\"p\",{children:\"I'm at my creative best (and most prolific) when I allow myself to experiment. Framing my approach as being inventive lets me focus on trying new or random techniques without much concern for posting polished entertainment. Essentially, I can do whatever I want.\"}),/*#__PURE__*/e(\"p\",{children:\"For this week's video, I wanted to try an interactive object multiplication. Simple as that.\"}),/*#__PURE__*/e(\"p\",{children:\"Treating my online presence as a sketchbook of ideas works best for me. I also know a lot of professional artists who vanish for months at a time and only reappear to share their best work - more like a portfolio.\"}),/*#__PURE__*/e(\"p\",{children:\"Neither is better than the other, and it's important to know that either can be incredibly successful. I see so much encouragement to be constantly present online or post X times per week to stay ahead of algorithms. That's all nonsense. Do what's best for you and your creative work.\"}),/*#__PURE__*/e(\"p\",{children:/*#__PURE__*/e(\"strong\",{children:\"Here's how I made the mug video:\"})}),/*#__PURE__*/e(\"div\",{className:\"framer-text-module\",style:{\"--aspect-ratio\":\"560 / 315\",aspectRatio:\"560 / 315\",height:\"auto\",width:\"100%\"},children:/*#__PURE__*/e(o,{componentIdentifier:\"module:NEd4VmDdsxM3StIUbddO/bZxrMUxBPAhoXlARkK9C/YouTube.js:Youtube\",children:t=>/*#__PURE__*/e(r,{...t,play:\"Off\",shouldMute:!0,thumbnail:\"Medium Quality\",url:\"https://www.youtube.com/watch?v=7aqbRvHjh9A\"})})})]});export const richText47=/*#__PURE__*/t(a.Fragment,{children:[/*#__PURE__*/t(\"p\",{children:[\"I reposted this ping pong ball trick that I made in 2018, and it had me reflecting on how at the time I just wanted to make a \",/*#__PURE__*/e(\"strong\",{children:\"good\"}),\" video.\"]}),/*#__PURE__*/e(\"p\",{children:\"This was the first thing I made after leaving my studio job and jumping into social media full-time. My thought was that if I made something that created a splash, it would advertise my skills to brands that could then hire me. It worked!\"}),/*#__PURE__*/e(\"p\",{children:\"Social media's a bit different now in that feed-based platforms like Facebook, X/Twitter, Instagram, Snapchat, and TikTok all have creator funds that pay based on views (I'm excluding YouTube, where selective viewing supports ad revenue). In my opinion these funds start to corrupt the motivation of making videos.\"}),/*#__PURE__*/t(\"p\",{children:[\"Instead of simply wanting to make a \",/*#__PURE__*/e(\"strong\",{children:\"good\"}),\" video, there's now a trap in making whatever's necessary to capture views and earn a cut of the fund. 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